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16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

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People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. Taylor Guitars and Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. EndeavourX and Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. ActiveCampaign and Zapier

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. Ironclad and OpenAI

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. Shopify and GitHub

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . Audible and Contentful

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . Zoom and Asana

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . Hickies and Mailchimp

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. NVIDIA and Workday

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

Takeaway: Invest in videos that capture and promote your partnership with your case study subject. Video content plays a promotional role that extends beyond the case study in social media and marketing initiatives .

14. Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The Zapier format provides nuggets of high-level insights, milestones, and achievements, as well as the challenge, solution, and results. My favorite part of this case study is how it's supplemented with a blog post detailing how Hudl uses Zapier automation to build a seamless user experience.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Writing a good case study comes down to a mix of creativity, branding, and the capacity to invest in the project. With those details in mind, here are some case study tips to follow:

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

In fact, with the right technology, it can be refined to work better . Explore how Zapier's automation features can help drive results for your case study by making your case study a part of a developed workflow that creates a user journey through your website, your case studies, and into the pipeline.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

How Hudl uses automation to create a seamless user experience

How to make your case studies high-stakes—and why it matters

How experts write case studies that convert, not bore

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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Cochrane Training

Case studies in partnerships.

Here you will find a series of case studies of partnerships in action within a range of Cochrane Groups. These talk about the background to the partnership, its development, the benefit to both sides and tips for Groups. 

If you have examples of partnership work that you would like to share, please contact Cochrane KT Department .

Cancer Review Group Network identifies potential stakeholders across the network in a mapping exercise

Cochrane Airways and a UK based charity, Asthma UK

Cochrane oral health and their global alliance of partners, cochrane rehabilitation and various national societies of rehabilitation medicine, cochrane rehabilitation and the international society of physical and rehabilitation medicine, cochrane child health and trekk (translating emergency knowledge for kids).

Partner(s): TREKK, a Canadian organisation committed to improving emergency care for children and families across Canada.  Partnership activities: identification of high quality evidence and development of KT tools for healthcare practitioners and parents, made available through the TREKK website.  Type of partnership agreement: formal Date: 2018 Read more 

Further examples

Here you can find links to a range of further examples of partnerships taking place across Cochrane.

Partnership for priority setting

• Neuro-Oncology Group Priority Setting Partnership
• Developing a research agenda for ENT, Hearing and Balance Care

Partnership for review dissemination

• BMJ partners with Cochrane Clinical Answers to boost knowledge at the point of care 
• Cochrane UK partnership with Mediwikis
• Cochrane Airways working with Sense about Science

Partnership for guideline development

• Cochrane Eyes and Vision partnering with American Academy of Ophthalmology
• South African Guidelines Excellence project
• Cochrane Incontinence: working with guideline developers

Partnership for consumer engagement

• Consumers United for Evidence-Based Healthcare (CUE)
• PartecipaSalute : Involving patients, citizens and their association in research 
• Consumer/patient engagement Cochrane Child Health

Case Studies: Lessons from Public-Private Partnerships

07 Apr Case Studies: Lessons from Public-Private Partnerships

America must address its infrastructure needs—transportation, water, power and energy, and civic structures—to meet the demands of the next generation.

The task is daunting, especially in an era of fiscal constraint, and to accomplish it public officials must think creatively about how to deliver infrastructure more efficiently and cost-effectively. One promising approach is to partner with the private sector in financing and delivering infrastructure projects.

In order to increase understanding and consideration of private-public partnerships (P3s) among public sector leaders, the Bipartisan Policy Center analyzed a number of P3 projects. We have laid out important lessons learned from these projects for public officials considering a P3 approach as well as a few core principles for success, drawing from the experiences of public and private partners across the country.

Explore the case studies below or download the full set of projects . To view the map legend, simply select the icon in the top-left corner.

Bridging the Gap Together: A New Model to Modernize U.S. Infrastructure

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With $3 trillion needed for this infrastructure over the next decade, states, cities, counties and other public and private providers of these critical services must continue their important role, and the federal commitment to infrastructure must be restored. Further, with respect to broadband, federal decision-makers should continue to work in partnership with the private sector and states to foster infrastructure deployment in remaining unserved areas.

Developing Urban Rail Using Public-Private Partnership: A Case Study of the Gold Coast Light Rail Project

• First Online: 03 January 2022

Cite this chapter

• Tingting Liu 7 &
• Suzanne J. Wilkinson 8  

Part of the book series: Competitive Government: Public Private Partnerships ((CGPPP))

583 Accesses

Urban rail development plays an important role in fostering a region’s social and economic development. PPPs as innovative procurement methodologies have been used for urban rail projects around the globe. Among the various PPP models, design-build-finance-operate (DBFO) is a commonly used model for urban rail projects. However, it remains unclear whether this model is suitable for urban rail development. This research aims to examine the application of DBFO model in the urban rail sector, analyze their suitability for urban rail transit projects, and recommend strategies for improved use of DBFO models. The Gold Coast Light Rail was selected as the case study. Document analysis was used as the main data collection method. This research shows that the use of PPP delivers good social and economic impacts. The use of the DBFO model exhibited both benefits and limitations. The research suggests that to better use the DBFO model, equitable risk allocation, flexible contract design, and extensive community engagement and public consultation are required. The results from this research will provide useful reference for the public sector on the selection of procurement model for urban rail projects. The research also offers practical guidance on how to plan and structure a PPP project in urban rail development.

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Abbreviations

Build-operate-transfer

Build-operate-own

Design-build-finance-maintain

Design-build-finance-operate

Design and construct

Key performance indicators

Operate and manage

Public-private partnership

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Liu, T., Wilkinson, S.J. (2022). Developing Urban Rail Using Public-Private Partnership: A Case Study of the Gold Coast Light Rail Project. In: Hakim, S., Clark, R.M., Blackstone, E.A. (eds) Handbook on Public Private Partnerships in Transportation, Vol I. Competitive Government: Public Private Partnerships. Springer, Cham. https://doi.org/10.1007/978-3-030-83484-5_13

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Table of contents, helping a brand become the official partner of project runway.

Project Runway has been on air for sixteen seasons and is an incredibly popular fashion design competition show hosted by international model, Heidi Klum and fashion expert, Tim Gunn.  This brand-friendly series challenges fashion designers from every walk of life to create a themed outfit from scratch each week, with very limited time and materials.

Specifically what brands love about the show is the fashion platform's seamless and organic way the producers are able to build brand partnerships that work for both the show's viewers and the brand.  In this blog, Hollywood Branded provides a look into a product placement case study by walking through a Pilot Pen partnership on Project Runway, and how it raised awareness about the brand's unique features.   

The Brand Partnership

As Project Runway is so heavily design-focused, a pen brand is a natural fit. And one that writes AND erases? This easily creates a partnership made in heaven. As designers are forever tweaking their designs, Pilot's expansive color line and very unique ability to completely erase a misplaced line, can be an absolute design lifesaver. 

In the show’s latest season, our agency established a tandem partnership with Pilot's agency of record, Bright Red, Pilot Pen making it the official pen of Project Runway. This allowed the program to showcase their line of creative-friendly pens, the Pilot FriXion Erasable Pen.

Throughout the series, designers are organically captured using their Pilot FriXion Pens when sketching their eccentric looks. As the official pen sponsor, Pilot Pen was the only writing utensil allowed on set. Funny anecdote… the client and our agencies were on set for the show’s first episode taping when a producer noticed a pencil in the corner.  The next thing we could hear on the walkie-talkies was someone yelling, “Get the contraband off that table! No pencils allowed!” so we were immediately confident in the show’s loyalty to Pilot! In our opinion, the Pilot FriXion Pen stole the show!  So let's take a look at what the partnership was comprised of.

Brand Partnership: Sketching Scenes

Each episode follows a simple structure – at the top of the hour, the competing designers are given their design challenge, whether it be a particular theme or limited materials, and then they immediately sketch their designs before bringing them to fruition at the end of the competition round. As a result, audiences regularly watch their favorite contestant using the very colorful variety of Pilot FriXion Erasable Pens to map out just how they were going to bring their design to life. The placements were truly organic because it was such a crucial moment in the show that producers would have showcased whether it was sponsored or not.  This is always a win when you can find a natural place where the brand is complimentary to the scene versus forced.

Before the show went into production, we worked with producers to contract out and just as with any brand partnership deal, one of the most important points to discuss is branding exposures.  It's a juggle as the production will always want less than the brand.  The production's goal is to keep the branding to an absolute minimum to prevent it from becoming too over the top and intrusive to viewers.  The brand's goal is to spend their marketing budget wisely to get as much exposure as possible.  It's a conversation that has to happen early on, as it lays the groundwork for the overall structuring of the deal, and if it will even move on.

With Project Runway, the show's premise is a natural canvas for brand partnerships, as are many reality contest shows.  It's not the same when watching a drama or sitcom, and brand deals can be more pronounced and still feel organic and natural.

So one of the specifics of this partnership was a minimum number of times the pen’s logo needed to be on air, while writing and erasing. To help ensure this number would come to life, we had the brand create special pens that had the logo on both sides of the pen and in larger non-shiny print so that the camera could easily pick it up.  It's quite difficult (and next to impossible in reality TV) to go back in post-production to work on making a logo pop.  That is what makes having a product on set that is well branded is so important.

Thanks in part to both diligent producers and the added logos, the Pilot Pen branding was clear and identifiable in over two dozen scenes throughout the season. It also helps that the pen comes in shades like bright blue and hot pink and pops off the screen.

One of the main aspects that Pilot Pen wanted to highlight was that the pens were erasable, so whenever the designer would make a mistake, it was easy to erase their sketch and start again.

Brand Partnership:  Verbal Mentions

Hearing the hosts and contestants say, “Pilot FriXion Pen” was an important element to this campaign, because it’s one thing to consistently see a product and its logo, but hearing its name brings that recognition to another level. Part of the integration deal included a verbal mention with messaging about the erasing feature from the fashion expert himself, Tim Gunn. It was a crucial (and exciting!) part of this campaign because his verbal mention came in the first official episode of the season. Gunn introduced the contestants to their writing utensils and explained what they were and why they would be so great for them to have for the upcoming season.  Because... they are erasable!

As Project Runway is a design show and the pen is geared towards creative minds, it was also important to get a designer’s opinion on the product. So, another deal point in this campaign included a verbal mention from one of the contestants. To keep it as organic as possible, the actual verbiage of the contestant's Pilot shout-out wasn’t contracted, only that it had to exist and be positive, which wasn’t difficult because everyone loves the pens.  (Seriously. They erase. And it's like magic.  Our entire office loves them.  And the feedback from set was that everyone loved them too!) A little more than halfway through the season, one of the show’s most talented and animated contestants, Kenya, let the audience know that, “Pilot FriXion Pens are amazingly dope!”  This wasn't a moment where the producers coached her to say that. It was genuine, real and heartfelt.

Brand Partnership: Prize Reel

In every episode, Heidi would talk about all of the prizing the finalist would win, she would announce, “From the Pilot FriXion Erasable Pen, The Official Pen of Project Runway, the winner of Project Runway will receive a lifetime supply of pens and an all-expense paid luxury trip to Japan including a five-star stay near Japan’s fashion center,” while a montage of Pilot FriXion Pen scenes played in the background. Although there were additional hard costs to the trip, the value in the additional weekly verbal and visual exposure was well worth it.

For any partnership deal, brands need to keep in mind 'added value' opportunities to the brand integration partnership. There are often additional requests by the production that make the story better for the brand.  In our team's opinion, you want to maximize any brand partnership to the fullest extent.

Brand Partnership: Behind The Scenes Video

A big win for this campaign was the exclusive Behind the Scenes videos of the contestants talking about their experience with the Pilot FriXion Pen. Working closely with production, our team crafted questions we wanted the crew to ask the contestants. These questions pertained to the pen specifically, but also to their creative process and inspiration. The purpose was to have Pilot FriXion Eraseable Pen be able to bring a branded story and perspective to Pilot Pen fans that they may not have gotten on the show

Branded Content For Social Media (And Radio)

As you can see with the Behind the Scenes content, part of the partnership goal was to be sure to not limit the Pilot Pen exposure to only what you saw on TV. Working with Pilot Pen’s social media team at Bright Red, Pilot brought this partnership to life in their social channels with the content secured from the partnership. Across their Twitter, Instagram, and Facebook, Pilot Pen was able to boast great show content exclusively to their followers, including a meme of Kenya’s, ‘Amazingly Dope!’ shout-out:

The Project Runway team supported and really embraced the additional social media love and as long as there was prior approval to each post, Pilot was able to promote as much content as they wanted that the show specifically supplied to their show brand partners.

Here’s a tweet from Pilot Pen announcing the partnership and telling followers to tune in to the premiere!

One of the most exciting features of the show’s final episode was a runway show during New York’s famous Mercedes Benz Fashion Week. Another major element of this campaign was securing tickets to this fashion show that Pilot Pen could give away through a social media and a radio contest.

Here's a Facebook post Pilot Pen used to tease out the contest. 

And of course to get it in full action, here's Pilot's Instagram post of Kenya's, 'Amazingly Dope' shout-out!

Here is Pilot's Facebook announcement of the winner of Season 16's  Project Runway!

We also worked with production to secure original sketches by the show’s contestants that Pilot was able to give away via social media. See Pilot's tweet below! 

Brand Partnership:  Magazine Advetorial

Pilot and Bright Red TWBA secured an advetorial in Marie Claire to feature the season’s winner with Pilot Pens.  This was a great way to extend the on-screen partnership onto another medium -- especially as Marie Claire served as the official magazine partner to the show and it's readers were already consistently exposed to Project Runway.

As a Project Runway viewer, there was no escaping the Pilot FriXion Pen. The brand was also able to take elements from the well-established show and create their own branded content so that their social media audience got an even better taste of the campaign. Each episode drove Pilot’s messaging home just a little more so that by the end of the season, you were dying to get your hands on a FriXion to be able to write and erase for yourself. And with 12 episodes and 3.3 million viewers per episode, this made for a very happy client. 

Ready... Set... Get Ready To Be A Star!

The on-show content alone proved this campaign to be a success. However, adding elements like the prizing reel, behind the scenes content, and social media giveaways made this partnership a slam-dunk success for the brand.

To view a case study video on the project, visit our Pilot Pen Project Runway Case Study page.

To learn more about making product placement work for your brand, read our blog on  3 Reasons Why Productions Use Product Placement , as well as these blogs:

• 4 Common Myths About Product Placement Debunked
• 10 Surprising Reasons Why Brands Do Product Placement
• 8 Ways To Use Product Placement Assets To Amplify Your Brand Into Sales
• 3 Important Steps In Planning Product Placement Strategy
• Thinking Product Placement Cost Is High (It Isn't!)

Interested in learning how to get your brand involved in a TV series?  Check out the video below where we walk you through the steps to make it happen!

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Public Private Partnership (PPP) has gained wide acceptance as a strategy for housing provision in many countries. However, the level of success varies from one country to the other due to economic, political and cultural variations. This study examines PPP in housing in Bauchi State in Nigeria using Unity Housing Estate as a case study with the view to

Enisan Gbenga

In many large cities, such as Lagos, the delivery of public private partnership on infrastructure development is associated with a lot of problems. The traditional approach to Infrastructure development has always been that government invests in these essential infrastructures, while others including the community, individuals, and other private sector roles were seen in terms of paying taxes or other service charged for services rendered. It is in view of this that necessitated the evaluation of public-private partnership on infrastructural development in Lagos, using Ibeji-Lekki as a case study. This was done by identifying and appraising the concept of public-private partnership (PPP) contribution to infrastructural development in IbejuLekki area of Lagos State, evaluation of the level of effectiveness in the stages of agreement and negotiation process involved in public-private partnership scheme and the assessment ofpotential benefits and risks to parties concerned in Public-Private Partnership. The paper recommend that government needs to enlighten the public on the need for public-private partnership on infrastructure by including it in school curricular and also provide site and service scheme, where this could be practice. Introduction The rapid rate of urbanization in the last two decades in Nigeria has been phenomenal. Presently, 40% of the Nigerian population lives in urban areas (Lagos State Ministry of Economic Planning and Budget, 2004). This rapid urbanization rate has brought with it some significant problems including shortage of housing, traffic congestion, and above all, inadequate basic facilities and services. All these problems have created a lot of pressure on government. With the growing inability of the government today to provide all the basic facilities essential for growth and liveability is a result of dwindling resources, calls have heightened the desire for more liberalization of the economy. This means greater roles for all stakeholders in the financing, development, and management of basic community facilities and services. Thus this partnering approach in the procurement of basic infrastructure might be the necessary solution to the lack of and parlous state of infrastructure in Nigerian towns and cities. Today, public policy is undergoing necessary changes because a sustainable settlement can only be achieved with the political commitment to make the necessary changes. Changes envisaged in this way means greater dispersal of responsibility between the public sector and local society including businesses and individuals (Kaplan, 2001). Many development projects are currently being embarked upon today in Lagos State under a new policy thrust designed to guarantee project delivery by private developers in collaboration with the state (Otokhine, 2003). Linowes (1988), Keating (1989), Waterhouse (1996) and Lockwood (1997) as cited in Kopp (1997) all confirmed that there is indeed an ideological shift away from centralized, hierarchical decision making structures towards a more organic approach in which organizations, including governments, identify and focus their efforts on their core competencies. To resolve the lingering road and traffic problems, the Lagos state government decided to introduce certain new policy options. One of which is to adopt schemes by which private sector operators are encouraged. Also, the provision of shelter for all underlies the policy of sustainable development. The challenge posed by population growth in the state is frightening and day by day the situation is getting worse. The bulk of the population in an exploding city like Lagos relies on the rental market to provide accommodation. Government could no longer cope with the demand of housing supply considering the limited resources available. It therefore resolved to employ a three-pronged approach consisting mainly of: partnership with the private sector, site and services scheme, and direct intervention (Lagos State Government, 2006). Thus, under the Public–Private Partnership scheme, some government schemes were released to some private sector entrepreneurs for development in several parts of the state. In view of these, there is need to carry out an appraisal of Public Private Partnership on Infrastructural Development in Lagos State with IbejuLekki as a case study. This was done through identification and appraisal of the concept of Public-Private Partnership (PPP) contribution to infrastructural development in the area, evaluation of level of effectiveness in the stages of agreement and negotiation process involved in Public-Private Partnership scheme, assessment of potential benefits and risks to parties concerned in Public-Private Partnership and finally, identifying the gaps currently existing in the practice.

Afeez Sanni

Editor IJREI

Improving the implementation of Public Private Partnership (PPP) Housing Projects has being a concern to many stakeholders. This is due to many challenges that hindered the successful implementation of the scheme. This study aim to identify and assess factors for improving the Implementation of Public Private Partnership (PPP) Housing Projects. The study adopted research strategies which is descriptive and explorative research design. The area of the study is Bauchi state located in the North Eastern part of Nigeria. The composition of the study population are the principal actors of PPP housing project in the study area. The study identified seventy five (75) construction professionals stakeholders in PPP housing projects from previous study and documented records. Sixty three (63) Questionnaires were distributed. The analysis of the acquired data through questionnaire distribution was processed using SPSS software version 20. The result of the study shows that a well organised public sector, comprehensive feasibility and viability study, effective procurement process, selction of strong and relable private partner, government guarantee and sound financial plan are the most significant ways to consider for improving the successful implementation of PPP housing projects. Therefore, the study recommend that Government and other stakeholders should give necessary attention to those factors for successful implementation of the scheme.

Martin Otundo Richard

This work is a research done by Mwalimu Martin Otundo out of a friend's inkling. The idea of the project was initially put forward by Adam. Publication has been done by Mwalimu martin Otundo to add knowledge and literature to other scholars. ABSTRACT Over 72% of development in both the developed countries and LDCs are existing just as PPPs. This is greatly tied to the fact that infrastructural projects require large amounts of capital investments .This study however has the view that all the countries in the world have engaged the private sector in public projects development just because they have noticed their importance. The purpose of this study therefore is to find out the viability of PPPs in Mombasa County, Kenya. The study is guided by four objectives that seek to; examine the extent to which financial provision role enhances the viability of Public Private Projects in Mombasa County, establish the extent to which technical know-how provided by Public Private Projects enhances their viability in Mombasa County, establish the extent to which risk management role played by Public Private Projects enhances their viability in Mombasa County, and, determine the extent to which the cost efficiency role played by the Public Private Partnership projects enhances their viability in Mombasa County, Kenya. The objectives also form the themes in literature review. A descriptive research design will be adopted for the study. In the study purposeful sampling will be used in accordance to the characteristics the elements in the population possess. The research targets managers/employees handling PPPs projects in Mombasa County. The target population is about 2,400 but a population sample of 80 will be used. A pilot study will be conducted to check the instruments reliability and validity. Data will be collected using a structured questionnaire which will be administered personally, via e-mails, enumerators and pick them after they had been filled. Data will be coded and analyzed using the SPSS. The data will be analysed and the variables correlated to check the relationship of data. A regression model will also be fitted to check the changes in the dependent variable that can be explained by variations in the independent variables. 2

Ahmed Khamis

Julio souto

Professora agregada del Departament de Ciència Política i Dret Públic, i investigadora de l'Institut de Govern i Polítiques Públiques de la Universitat Autònoma de Barcelona; també, coordinadora acadèmica del Mestratge de Gestió Pública (UAB-UB-UPF). És M. Sc. in Public Administration and Public Policy i Ph. D. in Government per la London School of Economics and Political Science; té l'acreditació de Recerca Avançada (catedràtic) de l'AQU. Ha publicat àmpliament a nivell nacional i internacional sobre anàlisi i gestió de ...

Cultura Latinoamericana. Revista de estudios interculturales

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• USA - Guidebook and Case Studies for Transportation Public-Private Partnerships

Title: USA - Guidebook and Case Studies for Transportation Public-Private Partnerships

Languages: English

Type: Document

Published: January 1, 2007

Region: North America

Country: United States

Sectors: Transportation

Keywords: Highway , PPP Reference Guide , Knowledge Lab , PPP Basics , Online Guide

• Guidebook and Case Studies for Transportation Public-Private Partnerships

Document(s):

Guidebook and Case Studies for Transportation Public-Private Partnerships 4.46 MB

The growing interest and experience in using public-private partnerships (PPPs) to expedite transportation infrastructure projects in the United States has followed the efforts by transportation agencies in other countries to address funding shortages to meet urgent transportation expansion and replacement needs by engaging the private sector to a greater extent than in the past.  This document provides guidelines for transportation agencies in the U.S. on institutional issues and strategies for developing, implementing, and managing PPP contractual

Updated: May 11, 2022

Related Content

• Public-Private Partnerships for Transportation: A Toolkit for Legislators
• Tolling policy for 91 Express Lanes in Orange County, California
• Project Finance Primer 2010 by the Federal Highway Administration - U.S. Department of Transportation
• User Guidebook on Implementing Public-Private Partnerships for Transportation Infrastructure Projects in the United States

Evaluating complex, collaborative programmes: the Partnership Project as a case study

Affiliation.

• 1 Program Evaluation Unit, Centre for Health Program Evaluation, University of Melbourne, PO Box 477, West Heidelberg, Victoria 3081, Australia. [email protected]
• PMID: 11551280
• DOI: 10.1080/0004867010060513

Objective: In Australia, mental health services are delivered by a complex web of public- and private-sector providers. There is a growing recognition that linkages between these groups are not optimal, and a concern that this may lead to poor outcomes. This paper illustrates a conceptual framework for developing, implementing and evaluating programmes concerned with linkages.

Method: Drawing on theoretical and practical literature, this paper identifies different levels of integration, issues in evaluating programmes to address poor linkages, and features of useful evaluations. Within this context, it describes the method by which the Public and Private Partnerships in Mental Health Project (Partnership Project) is being evaluated. Conducted by St Vincent's Mental Health Service and The Melbourne Clinic, this is one of several Demonstration Projects in Integrated Mental Health Care funded under the National Mental Health Strategy.

Results: Collaboration is hard to conceptualize and collaborative programmes usually have many players and components, and tend to operate within already-complex systems. This creates difficulties for evaluation, in terms of what to measure, how to measure it, and how to interpret findings. In spite of these difficulties, the illustrative example demonstrates a model for evaluating collaborative programmes that is currently working well because it is strongly conceptualized, descriptive, comparative, constructively sceptical, positioned from the bottom up, and collaborative.

Conclusions: This model, or aspects of it, could be extended to the evaluation of other mental health programmes and services that have collaborative elements.

Publication types

• Evaluation Study
• Delivery of Health Care, Integrated / organization & administration*
• Mental Health Services / organization & administration*
• Models, Theoretical
• Private Sector / organization & administration
• Program Evaluation / methods*
• Psychiatry / organization & administration*
• Public Sector / organization & administration
• Regional Medical Programs

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Moderna and OpenAI partner to accelerate the development of life-saving treatments.

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Moderna partners with OpenAI to deploy ChatGPT Enterprise to thousands of employees across the company. Now every function is empowered with AI, creating novel use cases and GPTs that accelerate and expand the impact of every team.

Moderna has been at the intersection of science, technology, and health for more than 10 years. Moderna’s mission is to deliver the greatest possible impact to people through mRNA medicines—with the COVID-19 vaccine being their most well-known breakthrough. 

The company has partnered with OpenAI since early 2023. Now, ChatGPT Enterprise is evolving how Moderna operates across each function.

Moderna is using its platform for developing mRNA medicines to bring up to 15 new products to market in the next 5 years—from a vaccine against RSV to individualized cancer treatments. In order to achieve its ambitions, Moderna has adopted a people-centric, technology-forward approach, constantly testing new technology and innovation that can increase human capacity and clinical performance.

We believe very profoundly at Moderna that ChatGPT and what OpenAI is doing is going to change the world. We’re looking at every business process—from legal, to research, to manufacturing, to commercial—and thinking about how to redesign them with AI.

Moderna brings AI to everyone

Moderna adopted generative AI the same way Moderna adopts other technology: with the mindset of using the power of digital to maximize its positive impact on patients. To allow AI to flourish, they knew they needed to start with the user and invest in laying a strong foundation for change.

Moderna’s objective was to achieve 100% adoption and proficiency of generative AI by all its people with access to digital solutions in six months. “We believe in collective intelligence when it comes to paradigm changes,” said Miller, “it’s everyone together, everyone with a voice and nobody left behind.” For this, Moderna assigned a team of dedicated experts to drive a bespoke transformation program. Their approach combined individual, collective and structural change management initiatives.   

Individual change management initiatives included in-depth research and listening programs, as well as trainings hosted in person, online and with dedicated AI learning companions. “Using AI to teach AI was key to our success”, Miller points out. Collective change management initiatives included an AI prompt contest to identify the top 100 AI power users who were then structured as a cohort of internal Generative AI Champions. Moderna’s culture of learning led to local office hours in every business line and geography, and scaled through an internal forum on AI, which now has 2,000 active weekly participants. Lastly, structural change management initiatives included engaging Moderna’s CEO and executive committee members to foster AI culture through leadership meetings and town halls as well as incentive programs and sponsored events with internal and external experts.  

 This work led to an early win with the launch of an internal AI chatbot tool, mChat, at the beginning of 2023. Built on OpenAI’s API, mChat was a success, adopted by more than 80% of employees across the company, building a solid foundation for the adoption of ChatGPT Enterprise.  

90% of companies want to do GenAI, but only 10% of them are successful, and the reason they fail is because they haven’t built the mechanisms of actually transforming the workforce to adopt new technology and new capabilities.

Building momentum with ChatGPT Enterprise

With the launch of ChatGPT Enterprise, Moderna had a decision to make: continue developing mChat as an all-purpose AI tool, or give employees access to ChatGPT Enterprise?

“As a science-based company, we research everything,” said Brice Challamel, Head of AI Products and Platforms at Moderna. Challamel’s team did extensive user testing comparing mChat, Copilot, and ChatGPT Enterprise. “We found out that the net promoter score of ChatGPT Enterprise was through the roof. This was by far the company-favorite solution, and the one we decided to double down on,” Challamel said.  

Once employees had a way to create their own GPTs easily, the only limit was their imaginations. “We were never here to fill a bucket, but to light a fire,” Challamel said. “We saw the fire spread, with hundreds of use cases creating positive value across teams. We knew we were on to something revolutionary for the company.”

The company’s results are beyond expectations. Within two months of the ChatGPT Enterprise adoption: 

• Moderna had 750 GPTs across the company
• 40% of weekly active users created GPTs 
• Each user has 120 ChatGPT Enterprise conversations per week on average

Augmenting clinical trial development with GPTs

One of the many solutions Moderna has built and is continuing to develop and validate with ChatGPT Enterprise is a GPT pilot called Dose ID. Dose ID has the potential to review and analyze clinical data and is able to integrate and visualize large datasets. Dose ID is intended for use as a data-analysis assistant to the clinical study team, helping to augment the team’s clinical judgment and decision-making.

 “Dose ID has provided supportive rationale for why we have picked a specific dose over other doses. It has allowed us to create customized data visualizations and it has also helped the study team members converse with the GPT to further analyze the data from multiple different angles,” said Meklit Workneh, Director of Clinical Development at Moderna. 

Dose ID uses ChatGPT Enterprise’s advanced data analysis feature to automate the analysis and verify the optimal vaccine dose selected by the clinical study team, by applying standard dose selection criteria and principles. Dose ID provides a rationale, references its sources, and generates informative charts illustrating the key findings. This allows for a detailed review, led by humans and with AI input, prioritizing safety and optimizing the vaccine profile prior to further development in late-stage clinical trials. 

“The Dose ID GPT has the potential to boost the amount of work we’re able to do as a team. We can comprehensively evaluate these extremely large amounts of data, and do it in a very efficient, safe, and accurate way, while helping to ensure security and privacy,” added Workneh.

Improving compliance and telling the company’s story

Moderna’s legal team boasts 100% adoption of ChatGPT Enterprise. “It lets us focus our time and attention on those matters that are truly driving an impact for patients,” said Shannon Klinger, Moderna’s Chief Legal Officer. 

Now, with the Contract Companion GPT, any function can get a clear, readable summary of a contract. The Policy Bot GPT helps employees get quick answers about internal policies without needing to search through hundreds of documents. 

Moderna’s corporate brand team has also found many ways to take advantage of ChatGPT Enterprise. They have a GPT that helps prepare slides for quarterly earnings calls, and another GPT that helps convert biotech terminology into approachable language for investor communications. 

“Sometimes we’re so in our own world, and AI helps the brand think beyond that,” explained Kate Cronin, Chief Brand Officer of Moderna. “What would my mother want to know about Moderna, versus a regulator, versus a doctor? How do we tell our story in an effective way across different audiences? That’s where I think there’s a huge opportunity.”

A team of a few thousand can perform like a team of 100,000

With an ambitious plan to launch multiple products in the next few years, Moderna sees AI as a key component to their success—and their ability to stay lean as a business while setting new benchmarks in innovation. 

“If we had to do it the old biopharmaceutical ways, we might need a hundred thousand people today,” said Bancel. “We really believe we can maximize our impact on patients with a few thousand people, using technology and AI to scale the company.” 

Moderna has been well positioned to leverage generative AI having spent the last decade building a robust tech stack and data platform. The company fosters a culture of learning and curiosity, attracting employees that excel in adopting new technologies and building AI-first solutions.

By making business processes at Moderna more efficient and accurate, the use of AI ultimately translates to better outcomes for patients. “I’m really thankful for the entire OpenAI team, and the time and engagement they have with our team, so that together we can save more lives,” Bancel said. 

Port Security and Emergency Response Using Autonomous Systems: Virginia Pilot Program

The Port Security and Emergency Response (PS&ER) Using Autonomous Systems (UxS) project focused on applying innovative UxS solutions to enhance the safety, security, and operational effectiveness of the Port of Virginia. This report documents a two-year collaborative effort to advance the use of autonomous vehicles from the conceptual stage to real-world demonstrations. The project began with a series of workshops to first identify and prioritize public safety and emergency response challenges and then generate requirements for UxS technologies to address these challenges. Next, the project funded five cross-domain solutions (air, ground, and maritime) that demonstrated UxS capabilities deployed to detect and observe public safety or emergency response events that affect the Port of Virginia. Based on the outcomes of the project, we explore a holistic integrated solution for PS&ER in the context of port operations and scenarios that enhances the safety, security, and overall effectiveness of the port.

Approved for public release. Unlimited distribution.

• Document Number: IPD-2024-U-038017
• Publication Date: 4/24/2024