2024 Unit 22 Market Research Assignment 2 (DISTINCTION*) Learning Aim B & C Plan and implement activity to meet marketing objective & Analyse and present findings and improvements
This report is for Unit 22 Market Research Assignment 2 Learning Aim B & C. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save you time and help you easily achieve distinctions. Criteria covered: D2 Evaluate the effectiveness of the pilot research recommending changes that should be made to the final market research activity. / M2 Analyse the reasons for choosing particular research methods, the type of data to be collected and the sampling plan. / P4 Undertake the final market research activity using a detailed sampling plan to obtain a range of secondary and primary data. / P3 Undertake pilot primary market research and collect sample data. / P2 Undertake secondary research for a selected marketing objective.
John Price Unit 22– Market Research Assignment 2 Market research in action B: Plan and implement a market research activity to meet a specific marketing objective C: Analyse and present market research findings and recommend process improvements Introduction – Planning stage…………………….………..………….………………………..………….………….….…………..2
- Problem definition
- Set research objectives
- Determine what data is to be collected
- Secondary research Pilot questionnaire design……………………….……..…………….….……………………….…….…………………………..…..4
- Pilot sampling plan
- Sampling method
- Sample size Implementation……..…………….….………………….….……………………………….…….………………………………..…..…..6
- Design pilot questionnaire
- Review of pilot primary research
- Final questionnaire design Statistical analysis and interpretation of primary and secondary research……..………………………..…..…..9 Value of the information and conclusion………..…………….…….……………………….….…………….….……….…..14 1 Stuvia.co.uk – The Marketplace for Revision Notes & Study Guides Downloaded by: johnprice | [email protected] Distribution of this document is illegal
learnexams – The Marketplace for Revision Notes & Study Guides John Price Learning aim B: Plan and implement a market research activity to meet a specific marketing objective Introduction – Planning stage P2: Undertake secondary research for a selected marketing objective. M2: Analyse the reasons for choosing particular research methods, the type of data to be collected and the sampling plan. Problem definition – This market research is needed to assist the decision-making process of a new business start-up. The client wants to open a mobile coffee stall business; however, the coffee shop business sector is highly saturated/competitive in the area. Therefore, it is crucial to undertake relevant market research to identify market gaps, help the business stand out from the competition, thus increasing the chance of business success. The main purpose of this research is to inform the client on the business opportunities in the sector. It will achieve this by the use of up-to date secondary research as well as some primary research. A pilot questionnaire will be undertaken to help to ensure that the primary research market plan is entirely relevant to the business start-up. The information collected form this research will help to identify gaps and opportunities in the existing coffee shop market, thus it will help the client launch their enterprise successfully. Set research objectives – before carrying out the market research it is vital to decide what is it that you need to find out from the research. Once those objectives have been set it is easier to decide on the type of research method to use to achieve them. Research can be undertaken to find out a renege of date, for example what customers prefer, customers buying patterns, competitors’ activities and what are the best advertising strategies. As the client wants to open a mobile coffee shop this report has come up with objectives to help deeming if and how this business can be turned into successful venture.
- To investigate the local competition.
- Find out whether there is demand for the business in the market and what the earning potential is.
- Find out what people like to have with their coffee to help increase sales margin.
- To create a budget for the market research campaign. 2 Downloaded by: johnprice | [email protected] Distribution of this document is illegal
learnexams.com – The Marketplace for Revision Notes & Study Guides John Price Budget – The business has a budget of £10 000, bellow is a rough plan on how this investment will be spend: Van £3500 Salary £2000 Coffee machine £1500 Coffee £100 Legal expenses for the license £1 300 Marketing £600 Food service equipment £500 Furniture £500 Determine what data is to be collected – this research will use a combination of qualitative and quantitative date to create reliable conclusions. First a secondary research will be used to analyse the coffee shop market as a whole (quantitative research), to find out if there is potential/gap in the market (link to research objective 2). This will determine if it is a good idea to start a business in the coffee sector. After this is determine it comes time for the primary research which will be in the form of pilot questionnaire. This type of research allows to find accurate, relevant and up-to-date market information, because we have control over the sampling size and method. Secondary research – According to BBC the UK have reached a coffee shop saturation[ CITATION Luc17 \l 2057 ]. Experts suggest that there are “four to five years structural growth remain in the UK coffee market”. 3 Downloaded by: johnprice | [email protected] Distribution of this document is illegal Powered by https://learnexams.com/search/study?query=aqa
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BTEC Level 3 Business Unit 22 Market Research - Assignment Templates
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**BTEC Level 3 Business - Unit 22 Market Research **
Assignment Templates
This pack features 2x Assignment helpful templates for the Unit 22 Market Research:
- Assignment 1 (includes pointers and sentence starters)
- Assignment 2 (includes pointers and sentence starters)
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texaspete65
The Distinction criteria on the template for assignment 1 seems to differ from that on the assignment brief? Assignment brief; "Justify the use of different market research methods used by a selected business to support its purpose for research " BUT template D1 criteria/ guidance states " Justify the use of using specialist marketing agencies for carrying out original market research! No sign of sentence starters either. Not bad otherwise.
Empty reply does not make any sense for the end user
tom-needham
Fantastic resource, well worth the money!
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Unit 22 assignment 2 - distinction. distinction. Subject. Business Studies. 591 Documents. Students shared 591 documents in this course. Degree • Grade Sixth Form (A Levels) • A1 - AS Level. School Haberdashers' Knights Academy - Bromley. Academic year: 2023/2024. Uploaded by: Anonymous Student.
Unit 22 Market Research - Assignment 2. Module: Business. 605 Documents. Students shared 605 documents in this course. University: London South East Colleges. Info More info. Download. ... Unit 20 assignment - A distinction level report on corporate social responsibility. Business 100% (10) 4. unit 4 assignement documents.
Assignment 2: Unit 22: Marketing research. P2: Undertake secondary research for a selected marketing objective. What is secondary research? Secondary research also known as the desk research is the market research method which involves analysing data which already exists.
Unit 22: Market Research Assignment 2 Guidance Learning Aim To achieve the criteria, you must show that you are able to: Area of evidence (Learning B) P2 Undertake secondary research for a selected marketing objective . Part 2 (Learning B) P3 Undertake pilot primary market research and collect sample data Part 1 Part 3 (Learning B) P4 Undertake the final market research activity using a ...
This report is for Unit 22 Market Research Assignment 2 Learning Aim B & C. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews).
Mario Tramontano Unit 22 Assignment 2 P2 In this report, I am going to carry out secondary research for a mobile coffee stand to find out who is the competition, how big is the coffee shop market, who are the target market for the mobile coffee stand, and what products are coffee shops in the market selling. I want to find out this information by researching the internet, Mintel reports ...
This is the full BTEC Business Unit 22 Assignment 2 - Market Research in Action Coursework document. This candidate received a Distinction mark for this assignment. 100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
This report is for Unit 22 Market Research Assignment 2 Learning Aim B & C. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save you time and help you easily achieve distinctions.
assignment 2 unit 22 MARKET RESEARCH. This piece of work covers all of the criteria for Unit 22 assignment 2. I have achieved a distinction in this unit by Pearson Edexcel in aug 2022. I hope this helps! 100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached.
From my secondary research, 60% of UK households buy instant coffee for in-home consumption. Teenagers/young adults consume a high amount of coffee rather than old people. Research shows that from age 20 to 35 consume 2 cups of coffee daily, 35 and over- consume 1 and a half cups daily and 50 and over-consume 1 or 0 cups daily.
This report is for Unit 22 Market Research Assignment 2 Learning Aim B & C. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save you time and help you easily achieve distinctions.
unit 22 assignment 2 - Read online for free. distinction. distinction ...
Stuvia.co.uk - The Marketplace for Revision Notes & Study Guides BTEC Level 3 Business Extended Diploma Unit 22 Market Research Learning Aim A&B coffee shops in the Canterbury area, are Starbucks, Café Nero and Costa. Starbucks has the strongest brand as it is worth £110 billion compared to Costa which is worth £56 billion and Café Nero is worth £26 billion.
Unit 22 Market Research Task 2 7th of December Carrying out market research Submitted by Roman Shainsky Submitted to Sarah Swallow Introduction. In my research I have used 2 primary and 2 secondary methods, the purpose of this research was to find out if its a good idea to open a pop-up bakery which will sell allergen free cakes.
UNIT 22: MARKET RESEARCH - Assignment Two. Course; UNIT 22: Market Research - Market research in action. Institution; PEARSON (PEARSON) B: Plan and implement a market research activity to meet a specific marketing objective C: Analyse and present market research findings and recommend process improvements
docx, 32.92 KB. **BTEC Level 3 Business - Unit 22 Market Research. **. Assignment Templates. This pack features 2x Assignment helpful templates for the Unit 22 Market Research: Assignment 1 (includes pointers and sentence starters) Assignment 2 (includes pointers and sentence starters) I hope it helps! Please can you leave me a review, thanks ...
Unit 22: Assignment 2 M2 M3 Jake Fielding Trial process Magistrates The trial process for Magistrates court is the starting point for all cases as this is the first stage of pleading either guilty or not guilty, and depending on what the suspect has been arrested for. If the Trial
group and minimum/maximum values, as well as any preparatory tables that have been created. Secondary Research (Internet) Market Overview The global coffee market was valued at USD 102.02 billion in 2020, and it is projected to reach a CAGR of 4.28% during the forecast period of 2021-2026. The main coffee importing and consuming markets in Europe, North America, and Asia are in the middle of ...
Unit 22 Assignment 2. Mariam Adebay o. Document continues below. Discover more from: unit 03 creative actities in health and soical care sch 2015. West Herts College. 47 Documents. Go to course. 14. P1 Roles and Responsibilities of sports leaders. 92% (66) 5. Laboratory Techniques and their Application.
My assignment goes as; You will then need to evaluate the findings of your primary research and recommend changes that should be made to the final market research activity. In your evaluation you should think about: • the appropriateness of the methods you have used and how successful they were. • the types and quality of data you have ...
Unit 22: Market Research Assignment 2: Planning and Implementing a market research. Learning aim B: Plan and implement a market research activity to meet specific marketing objective. Learning aim C: Analyse and present market research findings and recommend process improvements.
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