presentation tips for selling your home

10 Ways to Win Your Real Estate Listing Presentation in 2024

A poorly executed presentation can result in losing the listing, but a great one can help you secure new ones.

It’s important to showcase who you are and the value you bring to your clients. This should include important metrics such as local market statistics, an overview of your selling process, and how you help clients get the most value out of their homes. By doing this, you can instill a sense of confidence and trust with your clients.

To help you improve your listing presentation, I’ve put together some of my best tips so that you can start winning more listings.

What Is a Real Estate Listing Presentation?

You may also provide information on your company and team, as well as any special services or resources you may want to offer. The purpose of the listing presentation is to impress the potential client and persuade them to sign a listing agreement, giving you the green light to sell their property.

As the world becomes increasingly remote, hosting a virtual listing presentation may be necessary. This type of presentation is similar to a traditional one but delivered through video conferencing platforms like Zoom or Skype. Though it may take some getting used to, virtual presentations allow you to connect with clients who are far away or unable to meet in person.

You can present your real estate listing in various ways, including a PowerPoint deck, brochure, video, or other visual aids. Regardless of the format, your presentation should include key elements such as:

• Listing price
• Your reasoning behind the price
• Interior and exterior upgrades
• Landscape features
• Any relevant fixes or remodels.

How To Make a Real Estate Listing Presentation Successful

1. Start With An Attention-Grabbing Introduction

Depending on the format of your presentation, I suggest starting with a cover page that includes your name, photo, and company logo. You want this to jump off the screen or the page.

While this is in the background, start by telling a captivating story that will get their attention. This is your chance to introduce yourself, and talk about your qualifications. I usually speak for about 60 seconds about a home I’ve sold, or a deal I’m currently working on.

Here’s an example:

“Imagine this: A few years ago, I was approached by a couple who had been trying to sell their home for over a year with no success. They were feeling discouraged and frustrated, and had lost hope that they would ever be able to sell their beloved home. But after taking a closer look at their property, I noticed a unique feature that had been overlooked by previous realtors – a stunning backyard oasis with a built-in BBQ, pool, and beautiful landscaping. With this in mind, I redesigned their marketing strategy to highlight this unique feature and create an emotional connection with potential buyers. Within a month, we had multiple offers and were able to sell the property for above asking price. This experience taught me the importance of finding the unique selling points in every property and using them to create an emotional connection with potential buyers.”

2. Get To Know The Buyers By Asking Important Questions

• What prompted you to consider selling your home?
• Do you have a specific timeline for when you need to move?
• Have you considered what your plans would be if your home doesn’t sell?
• Are you looking to stay in the area, or move elsewhere?
• Is there anything in particular that you feel needs to be addressed before listing your home for sale?
• Do you still owe money on your mortgage, and if so, how much?

By tailoring your presentation to address their specific concerns and priorities, you can show your clients how you can help them achieve their goals and successfully sell their home.

3. Go Over the Process and Sales Timeline

When it comes to selling homes, clients often ask “how long will the process take?” With the current fast-paced real estate market, it’s important to prepare clients for a quick turnaround. To do this, it’s crucial to highlight each step of the sales process, including pre-sale events, marketing timeline, listing period, offers, acceptance, and closing the deal. By clearly explaining the sales timeline, you can manage your client’s expectations and help them feel more confident throughout the process.

4. Format Your Real Estate Presentation in a Smart Way

• Include a table of contents to help the seller easily navigate the presentation.
• Use a professional and easy-to-read font such as Times New Roman or Arial.
• Use bullet points to break up lengthy paragraphs and to highlight important information.
• Use visuals such as photos, graphs, and charts to illustrate market trends and property features.
• Organize the presentation into sections such as an introduction, market analysis, property details, marketing plan, and your qualifications.
• Include a slide or page with your personal bio and professional accomplishments to establish credibility.
• Use consistent branding throughout the presentation with company colors and logos.
• Keep the presentation concise and avoid overwhelming the seller with too much information.
• End the presentation with a call to action and a clear next step for the seller to take.

Remember that the goal of a listing presentation is to persuade the seller to choose you as their real estate agent. A well-formatted and informative presentation can help you achieve that goal.

5. Go Over Your Personal Statistics 

• Your sales compared to the market average
• The average number of days your listings stay on the market
• Your year-over-year sales growth
• Your conversion rate of listed properties to sold properties

To make these statistics even more impactful, consider creating visual aids like graphs and charts to help your clients better understand your success. You can export your personal data from your MLS and use it to create visually appealing graphics that showcase your expertise in the real estate market.

6. Explain Your Marketing Strategy or Vision

Your marketing strategy is crucial to successfully selling a home. It’s important to explain to your clients how you plan to market their home and differentiate yourself from the competition. Some current marketing trends that can give you an edge include:

• Virtual tours
• High-definition photography
• 3D floor plans and property scans
• Social media marketing
• Property videos

By utilizing a variety of platforms, such as social media, online home listing sites, and even lawn signs in the neighborhood, you can attract more potential buyers interested in purchasing your client’s home.

7. Set the Record Straight If You Have To

“I talked to another real estate agent who said they can get me so much more than what you’re offering….”

That’s when you respond with something like this:

“I understand that you’ve been talking to other agents, and I appreciate you taking the time to share their feedback with me. It’s always helpful to have different perspectives. However, I want to assure you that I’ve done extensive research and analysis of the current market conditions and comparable properties in your area. Based on that analysis, I believe that the price we’ve discussed is both fair and competitive. It’s important to remember that while some agents may promise a higher price, it’s not always realistic or achievable. My goal is to provide you with an accurate valuation and to help you sell your home for the best possible price in the current market. I’m committed to working with you to achieve your goals and to keep you informed every step of the way. If you have any questions or concerns, I’m here to address them and to help you make informed decisions about your home sale.”

8. Don’t Wait Until the Presentation To Start The Conversation

If you plan on doing nothing after setting the appointment up, then you’ve likely already lost them. You have to be constantly thinking of new ways to keep the conversation alive. Don’t let them off your hook.

Here’s what I typically send after setting up the appointment:

“Thank you for scheduling a listing presentation with me. I’m really excited to have the opportunity to work with you and help you sell your home. I just wanted to confirm our meeting time and location, which is (insert date, time, and location). Before our meeting, I’ll be conducting a thorough analysis of your home and the current market to ensure I provide you with the most accurate and up-to-date information during our presentation. During our meeting, we’ll go through my marketing plan and the various strategies I’ll be using to sell your home quickly and for the best price possible. If you have any questions or concerns in the meantime, please don’t hesitate to reach out to me. I look forward to meeting with you soon.”

Also, if you want to go the extra mile, consider including the following attachments:

• A comprehensive marketing plan that goes beyond the average agent’s list of 11 items.
• Instead of just providing a list, showcase a map of the properties you’ve sold to engage the client.
• Reviews that highlight your specific skills and expertise are more effective in convincing clients of your abilities.
• Use stats, graphs, and charts to demonstrate your performance compared to the MLS averages.

Showcasing your team of experts can set the expectations and highlight the collaborative effort required to sell a home. This effort may seem significant, but it’s worth it to establish yourself as the best candidate for the job and avoid wasting time on clients who may not be motivated to sell.

9. Prime Your Client On The Day Of The Appointment

“Hello [Homeowner’s Name], this is [Your Name]. I hope this message finds you well. I wanted to confirm our appointment today at [Time]. I am thrilled to discuss your home and how my team and I can assist you in finding the ideal buyer. We have a solid plan in place, and we are confident that we can help you sell your property successfully. In preparation for our meeting, I wanted to make sure you had the chance to review the material I sent you, including the video and links to valuable information. This will help us maximize our time together and answer any questions you may have. I look forward to seeing you soon.”

10. Try “Reversing” The Presentation 

You may be asking, “What does that even mean?”

Simply put, rather than starting from what you do right after you take on a listing, show the homeowner everything you did to get the deal done. For example:

“We recently had great success selling a property that was very similar to yours. The sellers were thrilled with the outcome, and even wrote a five-star review on Zillow about their experience with us. What led to this success? We ended up getting eight different offers and we helped the sellers choose the one that best met their needs. To get to this point, we started with a giant Open House, which is exactly what we’ll be doing for your home. During our last open house, we had 101 people come to view the home. And that’s not all. We also had 5,220 impressions on Zillow, 1,284 on Trulia, and 3,000 on Realtor.com, along with 2,100 views on Facebook, 68 on Instagram, 171 on Twitter, and 359 views of the full home tour video once we put it up on YouTube. We’re excited to replicate this success with your home, and we have a step-by-step plan to get us there. We can’t wait to share it with you during our upcoming meeting.”

Make sure to also include high-quality printouts/fliers of all the information you linked to in your pre-appointment video email – your marketing plan, your “Sold” map, your reviews, your degree of separation, your team photo and descriptions of each person’s role.

8 Quick Tips for Your Next Real Estate Presentation

• Research the property: Before you meet with the potential seller, research the property and the surrounding area. Gather information on the property’s history, any renovations or upgrades, and any unique features that could be highlighted in the presentation. Also, research the local real estate market and recent sales in the area.
• Highlight your unique selling proposition: What makes you stand out from other agents? Whether it’s your marketing strategy, experience, or local knowledge, make sure to highlight your unique selling proposition in your presentation.
• Prepare your presentation materials: Develop a professional presentation that includes a cover page, your company’s logo and branding, an introduction slide, slides on your experience and qualifications, a comparative market analysis (CMA), a marketing plan, and a conclusion slide.
• Personalize the presentation: Tailor the presentation to the specific property and potential seller by including information on how you would market their property, any challenges or opportunities you see, and how you plan to address them.
• Practice your presentation: Practice your presentation several times before meeting with the potential seller. Make sure you are comfortable with the content and can deliver it smoothly and confidently.
• Dress professionally: Dress professionally for the meeting. Make a good first impression and show that you take the potential seller’s business seriously.
• Present with confidence: During the meeting, be confident and professional. Be prepared to answer any questions the potential seller may have and address any concerns they may raise.
• Follow up: After the meeting, follow up with the potential seller to thank them for their time and reiterate your interest in working with them.

Remember, the key to a successful listing presentation is to be professional, prepared, and confident. By following these steps and customizing your presentation to the specific property and potential seller, you can increase your chances of winning the listing and successfully selling the property.

By implementing these tips, you’ll be well on your way to delivering a compelling and effective listing presentation. However, your work doesn’t stop there. The next step is to create an unforgettable open house that will attract potential buyers and ultimately lead to a successful sale.

Throughout this article, you’ve gained valuable insights on how to create a winning listing presentation, including strategies for handling common client questions and how to craft a compelling story that resonates with your audience. You’ve also learned about the importance of understanding your clients’ needs and mindset, as well as how to leverage resources like coaching and podcasts to help you excel in your real estate business.

At Agent Advice, we’re committed to providing real estate professionals with the tools and resources they need to succeed. Whether you’re looking for expert coaching or educational podcasts, we have everything you need to take your business to the next level.

Other resources: We have guides on the ins and outs of the topics you need to know to be a successful estate agent (like real estate website builders ,  real estate lead generation companies , or a well designed  real estate CRM) . If you’re looking for more advanced topics like  real estate ads ,  building your own real estate lead generation website , which  real estate marketing tools  you’ll need,  how to build a successful  social media strategy , or even just  real estate marketing ideas in general, you can try looking for a real estate mentor that can help show you the way.

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.  Connect with me

Last Updated: 12/29/2023

15 Advanced Real Estate Listing Presentation Insights for Agents

Creating stellar real estate listing presentations is how most seller’s agents convert more leads and, in turn, build their business.

The best real estate listing presentations offer:

• Data regarding the local market and comparable sales
• Insights into how you plan to market a prospect’s home
• Social proof that proves you’re a top-notch seller’s agent.

And that’s just to start with. There are several other elements you need to make your pitch truly effective.

Use the 15 sales tips below to boost your lead-to-client conversion numbers and convince leads you’re the premier agent for the job. Plus as a bonus we provide answers to listing presentation questions.

Focus on your lead’s situation and needs first.

After adding in the core info associated with your business, turn your attention to your seller lead.

You need to know all about their situation, including their selling timeline, in order to create a real estate listing presentation that truly resonates. In our Marketing Genius podcast episode “The Road To $20 Million,” Seattle agent Melissa Boucher says that these insights can even come down to how the seller is feeling; are they sad to see the property go? Are they making a tough decision?

Before your in-person pitch, research their residence:

• Square footage
• Room totals
• Total acreage

And discover its history:

• When it was built
• How many times it’s changed owners
• Renovations and updates that have occurred

Then, consider all the notes you have on your seller’s preferences and needs.

For instance, a lead could note they’re only willing to sell the home as-is and not make any repairs a potential buyer may request.

In this situation, you can make a note in your listing presentation that you will incorporate this information into your real estate marketing plan for the home.

Analyze all info leads provide you before your pitch.

If you’re like most modern agents, you capture real estate leads in a variety of ways, both online and offline. Not all leads are created equal, but there’s an easy way to spot a good one.

The key trait that signifies a high-quality lead is how much info they provide you.

Those who solely offer first, last name and email address can be good leads, but it’s the prospects who offer more details regarding their unique housing situations who are a cut above the rest.

Most often, home seller leads will share extra information when they are submitting a lead capture form on your site (e.g. through a home valuation page or custom lead capture page ).

For example, some leads may detail when they intend to list their home, their preferred price point, and an overview of what their home’s star attributes.

All of this info needs to end up in the lead profile section of your contacts database so you can comb over it whenever you need — like, for instance, right before pitching them in person.

Incorporate data from the local housing market.

Whether it’s from your area’s REALTORS® Association, local government, or a housing-related organization nearby, you should include important figures in your listing presentation. This can include home sales, price, and value figures for your market – basically, any information that a seller could use to make more informed decisions.

For example, knowing the sales totals for homes in the same development or neighborhood as a seller lead’s property can help them settle on an initial list price.

You can never get too granular with data for your deck. Just remember not to bore your prospects to death with math.

Share data that directly applies to their home selling situation so they understand what to expect prior to listing.

Detail comparable home sales from the past year.

Part of your local housing market data research should focus on comparable home sales from the past.

Find a half-dozen or so homes that sold in your potential client’s town (or region, if it’s a small town with few sales). Try your best to find comparable sales that occurred in the past year, because housing market conditions change often.

Make sure these properties are as similar to your lead’s listing as possible to provide a solid comparison.

Characteristics to take into account include:

• Size (total number of rooms and square footage),
• Notable features (in-ground pool, gazebo, high ceilings)
• Price point (both initial asking and eventual final sales price)

Lastly, tell your seller a story. How long did it take for them to sell? Did they receive above or below asking price?

Add quotes from satisfied clients to your deck.

Customer satisfaction should be the focal point of any real estate listing presentation deck.

Social proof helps agents generate leads , for sure. But it’s also a premier lead nurturing tool.

If you already took photos and footage of your past customers right after closing so you could share their praise on your website, you can simply repurpose that content for your listing presentation.

Select the best quotes from your most satisfied clientele, and sellers who share the most similarities with the lead you’re pitching.

Once a seller sees that you’ve successfully represented someone just like them, they’ll feel much more at ease in agreeing to let you represent their listing.

Paint a picture regarding your marketing approach.

The primary focus for your real estate listing presentation needs to be how you’ll market a lead’s home.

Sure, you want to prove you’re a stellar agent who has a history of closing amazing deals for clients.

But that sales-oriented angle needs to be secondary to making your potential client feel special. Fortunately, you can achieve this by presenting a marketing strategy that is unique to their property.

You no doubt have a real estate listing marketing playbook . However, that doesn’t mean you can’t or shouldn’t modify that approach slightly for each new client you earn.

Every home seller wants to feel as if you’ll do anything and everything to get them a fantastic deal that puts lots of money in their pockets.

So, use the first half of your listing presentation to tell them how you plan to deliver on that promise.

Figure out how you’ll relay your value proposition.

According to the National Association of REALTORS®, most sellers hire real estate agents referred to them (two-thirds, to be precise).

While you could get good word-of-mouth to entice seller leads to select your firm, you still need to show why their friends, family, and coworkers chose to work with you in the first place.

Some of the best ways you can differentiate yourself from the competition are to:

• Build a strong web presence, starting with a responsive website
• Be detailed regarding your marketing process, from start to finish
• Share photos and videos of your most satisfied clients with leads

A real estate listing presentation is a great opportunity to communicate what makes your business unique and distinct from other agencies.

Are you particularly good at negotiation? Communication? Staying organized? Knowing a neighborhood inside and out? Providing white glove service?

Whatever your specialty is, make sure it shines through in your deck.

Prepare for some objections and lots of questions.

It’s inevitable: Your seller leads are going to have a fair number of questions during your real estate listing presentations .

It’s only natural: They’re still getting to know you and can’t leave any stone unturned when vetting your business.

The good news? Every question is a chance for you to prove your expertise and build trust. You just need to have great answers prepared ahead of time.

Some of the most common seller lead questions pertain to:

• How you view your agency in comparison with others
• Your qualifications, certifications, and designations
• Providing proof you’re trustworthy and easy to work with
• Sharing specific details about your past transactions

Of course, there are also going to be questions you can’t anticipate.

While you want to be as forthcoming and honest as possible, don’t feel obligated to provide in-depth answers on the spot if you’re not sure.

If you think you’d be better served writing a comprehensive email to leads post-presentation to answer their questions, let them know you’ll get back to them with a reply later that day.

Practice your sales pitch over and over again.

We’re not going to tell you “practice makes perfect” (although, I suppose we just kind of did).

But it really is best to nail down every aspect of your listing presentation speech so it’s well-timed, compelling, and inspiring.

Here’s a great checklist California-based REALTOR Kathy Smiley posted on ActiveRain that can help you practice your pitch.

This list covers all of the essential listing presentation tasks you need to carry out in order to get your points across in a timely and efficient manner.

If you feel more comfortable “winging it” than preparing for hours beforehand, just be sure you have at least a handful of talking points memorized so you don’t forget to mention important items to your prospects.

Dress like you’ve already made the sale.

As a general rule, dressing for real estate success means wearing something that makes you feel comfortable, confident, and professional.

But there are some guidelines to keep in mind:

• Business casual will never go out of style, meaning suits and pantsuits are always going to help you put your best foot forward during listing presentations and other on-the-job situations.
• Your style will likely be influenced by your particular market. Agents in cold- and hot-weather markets, for instance, will certainly want to dress accordingly based on their area climates.
• You can also take style cues from the home seller you’re doing business with. Melissa Boucher’s advice? “You can’t come in dressed to the nines if you know that person’s understated. Know your audience, know yourself, and find that happy medium.”

When selecting an outfit for your real estate listing presentation, just be sure that the answer to “Will my lead consider me a serious, dedicated, and successful real estate agent ?” is yes.

Allow time for questions during your presentation.

Everyone has one of those friends who loves to dominate the conversation. But you can’t afford to be that person during your listing presentation.

Real estate, after all, is a people business. This means you have to be a first-rate listener to comprehend your prospective client’s wants and needs. From there, you can develop a plan of action to win them over.

This is just one of several listing presentation mistakes you could make. Be sure to comb over our list of other errors to avoid as well.

Have good posture and body language throughout.

As real estate trainer Dirk Zeller notes in a piece for Chicago Agent Magazine, confident body language is an essential piece of your listing presentations .

• “Where have you experienced victories? Tap into those past experiences as you pump up your confidence in preparation for prospect presentations. If you lack confidence, determine what you need to do to increase the level of belief in yourself and your ability to achieve success.”

You’re not always going to feel confident and assertive and on top of the world. No one does.

But if you recall how you’ve converted leads into clients in the past and what you felt during those sales pitches, you can use that memory to keep winning over new business.

Think about the ways you can physically communicate self-assurance, poise, and certainty (e.g. use of hand movement, or maintaining eye contact with the seller), and use that body language to your advantage.

It’s also helpful to think about what poor body language can do to your pitch (hint: derail it entirely).

Finish your pitch, even if you think it’s not working.

You may be able to tell from a prospect’s body language or verbal cues that they aren’t responding to your presentation the way you’d hoped.

Regardless, conclude your presentation as if you were pitching a “hot” lead you can tell is going to sign on with you.

You never know: Someone who seemingly isn’t intrigued by what you’re throwing out there may actually just be quiet and unresponsive in general and actually interested.

Don’t be a “yes” agent just to win new business.

Every business has a “yes” person. They want to work their way up the ladder and/or close more deals by being as agreeable as possible.

This tact may work for some professionals in some organizations … but chances are, this is not going to lead to a converted seller client.

Just because you really want someone’s business doesn’t mean it’s worth nodding in approval to every request they make or mandate they lay out.

Doing so could lead to some (or many) unfulfilled promises during the sales process and, in turn, cause your clients to question your methods or even fire you.

Be open and upfront with your clients regarding what they can expect from you throughout the entire home selling process.

[Bonus] How to Ace Real Estate Listing Presentation Questions

Prepare thoroughly for your real estate listing presentations and you’ll set yourself up for success.

No matter how much you script the conversation for your listing presentations, though, they won’t always go exactly to plan. Sellers will have questions for you regarding everything from your experience as a real estate agent to what sets you apart from the competition.

The following questions are the most common ones to expect during and after your sales pitch, along with the optimal answer for each. Check them out so you’ll be ready to ace your listing presentations and win customers.

Q) “What are your credentials? What makes you the right person to sell my home?”

Off the bat, sellers will want to know if your qualifications meet their standards for representation. So, present all certifications and designations you have as a real estate agent. Realtors who’ve earned accreditations through the National Association of REALTORS ® should make that known. Sellers may not be familiar with each official title, but your position establishes you as dedicated and knowledgeable.

Regarding your sales history, reveal how many homes you’ve sold in previous months and years, the average sales price of each property type, and other statistical data that sellers will find impressive. Though past sales aren’t always necessarily indicative of future sales, a thorough explanation of your sales history and big “wins” as an agent can help your standing with leads.

Additionally, let sellers know during your listing presentation if you work part-time or full-time as a real estate agent. Being a full-time agent often carries more weight with prospective clients, as you show complete dedication to the job and don’t have any other responsibilities that can take away from helping sellers market their properties.

If you work part-time, spin the positives of your situation. For instance, share tidbits about your work ethic. Even get former employers to provide testimonials regarding your work to show prospective clients you’re serious about meeting your commitments.

Moreover, if real estate isn’t the only job you have, then explain that even though you’re only working part-time, you can still focus all of your attention on client needs. In either case, explain how you stay in touch with clients and your standards for timely responses to communications.

Q) “How are you better than other local agents? What makes you different?”

First off, don’t use the word “better” during real estate listing presentations. In fact, don’t compare yourself to other agents at all. Saying you’re a step above the competition can come off as arrogant. While you should be confident in your own work as an agent, it’s not worth positioning yourself as above other real estate pros by disparaging them to prop yourself up.

The best way to highlight your abilities as an agent is simply explaining why you’re passionate about real estate. Listing presentations that show your enthusiasm for the day-to-day work that comes along with being an agent instill faith in sellers. Share some background info on how you got started in the industry, how you delight your clients , and items on your track record that reflect your go-getter attitude.

Some characteristics of your work and personality to share with leads should include your:

• Ability to build relationships and relate to others: Knowing you can make good impressions on buyers will impress sellers, so be as amiable and engaging during your listing presentation as possible to show your personality.
• Savviness with the latest real estate technology: It’s the 21st century. Knowing what apps, tools, gadgets, and tech resources to use in your real estate marketing gives you a leg up on agents stuck in the 20th century.
• Enjoyment in helping people sell and find homes: You got into real estate to help people, right? Then share the satisfaction you get in helping buyers and sellers close deals and achieve their goals.

Q) “What experience do you have with my local market? Have you sold homes here before?”

When mentioning past clientele, segue into your history of selling in your local real estate market. The more established you are as an agent in your community, the more trust you earn from leads. Outline specific, memorable deals you closed — perhaps a home that’s similar in style, age, or price as the residence of those you’re pitching to.

Then, demonstrate the knowledge you have about the local market, like its history, the quality of its school system and economy, and any favorite spots you have nearby (restaurants, retail, movie theaters, parks, etc.). This shows you are an expert about the area and, in turn, know how to pitch local properties to buyers.

The best listing presentation is the one where you show you know the most about a specific real estate market, so no fact or note is too small to share with leads. A great way to ensure you convey your knowledge about the market is to create listing presentations using graphic creation tools . With these resources, you can visually represent local market data, like average closing prices of homes for sale, to persuade sellers about your abilities.

Q) “What do you think of my home? How would you change it to help sell it better?”

This question requires arguably the most spontaneous answer, given that up until your listing presentation, you likely haven’t had the chance to examine the property thoroughly. So, use this as an opportunity to get the grand tour of their residence and property. Take note of specific features you want to highlight and how the seller can make their home more desirable to buyers.

There’s a flipside to that coin, though: Be careful not to insult sellers when pointing out areas of their home that need cleaning, adjusting, or improving. Providing constructive criticism is one thing — telling sellers they need to change most things in their home to help it sell better can lead to a quick exit from your listing presentation.

You won’t be able to provide all of your detailed thoughts on sellers’ homes on the spot, so let them know you’d love to give them a more thorough analysis via email after the presentation is over. This allows you to nurture the lead after pitching them and stay top-of-mind with them during their agent selection process.

Q) “What do you think is an ideal list price for my home? I think it’s $_____.”

Before jumping in with your recommendation, let sellers know what comparable homes in their area have sold for in the past year, along with where the local real estate market is headed in terms of demand and supply. Sellers aren’t always cognizant of the factors that go into crafting the right list price, so explaining these to your leads can help them better understand your suggested price.

Some sellers have unrealistic prices in mind and they’re unwilling to budge. This could be a sign the leads aren’t worth representing, so watch out for any red-flag statements, like “I’m not willing to go under $_____” or “My home is definitely worth $_____.” Conversely, those who are willing to adjust their price if needed and negotiate with buyers will be more rewarding as customers. Representing flexible sellers instead of inflexible ones means a better chance of a quick and fair commission (as well as fewer headaches).

Q) “What sales and marketing strategies do you employ for clients’ homes?”

Now it’s time to really get down to business and put your agent hat on. Getting into the nitty-gritty of your business methods — like where you promote listings and how you attract potential buyers — is what really displays your prowess as an agent. Specifically, explain the core real estate marketing and sales tactics you use, including how you:

• Conduct showings and open houses: We don’t just mean when you schedule showings and open houses, but how you work with walk-ins and buyer leads. Share how you sell specific features of a home (the lifestyle, the comfort, the utility, etc.) to show you’re an adept salesperson.
• Market clients’ homes for sale online:  Divulge how you make clients’ listings appear attractive online, like taking aesthetically appealing photos, creating cutting-edge tour videos, and developing rich, detailed copy about listings .
• Leverage connections for buyer leads: Regarding offline marketing strategies, also relay how you use other agents, friends, family members, previous clients, and other connections to seek out potential buyers.

All of this information should be shared in a timeline format to give sellers a sense of how the process will go — from the moment you sign your agreement to closing.

Q) “How do you communicate with clients regarding offers, showings, and other key info?”

Constant communication with sellers (without annoying or overwhelming them) is essential — as is explaining to seller leads how you will keep them in the loop during the sales process. During a listing presentation, real estate agents can sometimes gloss over this important aspect, so be sure to detail a clear-cut communication plan with prospective clients. Ask how they prefer to be contacted to discuss sales progress and how to relay bids on their property.

Some sellers will be very particular about what times work for them. Given that last-minute showing requests tend to pop up, also ask sellers when it would be okay to enter to give tours. Remember their personal space is important, so be respectful, but be sure you’ll have the access you need.

Q) “What’s your workload like? Would I be your only client or are you working with other clients?”

Having said that, many people are understanding of a real estate agent’s need to take on multiple sellers. In fact, many probably prefer to see their agent busy, since it’s indicative of a quality business. So, the more clients you take on, the better it can look in the eyes of prospects.

Q) “What are the typical terms of your listing agreements with other clients?”

If you start talking contracts, then you’re doing well in your listing presentation. However, you can ruin the mood quickly by providing a laundry list of contract terms you request of sellers. Instead, tell sellers you simply want to make them comfortable with any listing agreement they sign with you. Explain to them the core items generally included in statements, like duties you’ll perform as their agent, and ask them for their thoughts on terms they’d like to include.

From there, create an agreement based on both your preferences and those of sellers, send it to them after the listing presentation, and let them know you’ll be waiting to hear from them regarding a final answer (hopefully with good news).

Q) “If I hire you to sell my home, will you represent just my interests or the buyer’s too?”

Dual agency is something countless home sellers are fuzzy on, but many are wising up to the practice. If you can and do practice dual agency, be 110% upfront with your leads about it. Gauge their comfort level with knowing you may end up representing both them and buyer to see if they’re okay with it. As pointed out by recent Redfin research, sellers tend to lose financially in dual agency deals , so tread carefully. The last thing you want to do is favor one party at the expense of the other.

Of course, if you solely represent the sellers, you’ve got nothing to explain — except that you’re devoted to helping them sell their home for the best price and fast. You could even point out why this may be more favorable than representation by those who act as dual agents, given you have only their interests at heart.

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Securing The Listing: How To Create Listing Presentations That Seal the Deal

Picture this: you’ve met with a prospect for the first time and you’re discussing the potential sale of their home. The conversation is flowing smoothly, and you feel like you are radiating knowledge, trust and credibility. What’s your secret weapon? A listing presentation that’s not just a presentation, but a pathway to converting home sellers to clients with tangible professionalism.

In the real estate world, a listing presentation isn’t just a slideshow of fancy graphics and charts. It’s your chance to make a lasting impression.It takes advantage of your first touchpoint when you meet a potential client to help you pitch your skills, showcase why they should work with you, and build trust like a true real estate expert. After all, you’re not just selling properties, you’re creating bonds that could last a lifetime.

Now, I’m sure we’ve convinced you about the power of listing presentations, but here’s the big question: How do you create a listing presentation? 

In this guide, we cover the nitty-gritty of listing presentations, the key elements of a listing presentation and some expert tips to make sure your presentation is the best that it can be. So, whether you’re a rookie real estate agent wondering where to begin, or a seasoned pro looking to improve your current listing presentation, let’s break it down together. 

Firstly, Canva is a great tool for designing fabulous presentations. To make things even easier, we’ve prepared two templates created specifically for you. In this article, we’ll be using ‘Template 1’ to make a listing presentation.

• Listing Presentation – Template 1
• Listing Presentation – Template 2

Listing Presentation Tips And Best Practices 

What makes a good presentation? Here are a few tips that can turn your slides from a ‘nay’ to a ‘yay’ 

• Colour Consistently – Stick to a consistent colour scheme which matches your personal brand or your agency’s brand. This is not about looking “fancy” but rather creating a visual experience which best resembles you. 
• Less Text = Better Impact – Keep your text concise, similar to a tweet you’re trying to nail in one shot. Large blocks of text can make it difficult for your audience to process your overall message 
• Fonts, fonts, fonts –  Keep them consistent for a sleek and polished look. While this is a professional presentation, don’t be shy to play around with bold and italics. They can act as accessories to add an extra oomph to your words. 
• Picture perfect – Use high-quality professional images wherever possible. Whether it’s property images, images of yourself or your area in general, you need top-notch images. Use a smartphone with a great camera or images from your agency for the best results. If you are looking for generic images, tools like Shutterstock or Pixabay are great! 
• Avoid the urge to clutter – Think of your slide as an empty property; you don’t want it cluttered like a cramped apartment. Keep it clean and organised. When in doubt, less is definitely more. Make sure every element on your slide has a purpose and adds to the overall appeal of your presentation. 

Let’s start by building your first listing presentation together. We’ll be using our ‘Template name’ if you want to follow along 

Step 1: An eye-catching cover slide 

Grab the property seller’s attention using an engaging title and stunning visuals. Consider adding your company name and logo to add to your credibility and show where you come from. 

Get the latest tips for Real Estate Success

Title ideas:

• Your route to a smooth home sale 
• Navigating The Property Sale Process
• Listing Excellence: Connecting sellers with buyers
• Your Elevated Property Sale Experience 

Step 2: Introduce yourself and your agency 

This is the section where you need to highlight yourself. This includes more than just your name and areas of expertise. Use this as an opportunity to establish your personal brand, share your journey, passion, determination; anything which shows property seekers that you are trustworthy and have a genuine interest in getting their home sold at the best price. 

Step 3: Pitch yourself and your agency 

Why should the property seller choose to work with you and not one of the many other agents who have approached them? Share testimonials and your past sales success stories to show your capabilities. The seller needs to be convinced that you understand their goals and that you will tailor your services to suit their needs and meet their objectives. 

Step 4: Present your selling and marketing plan 

Break down how exactly you plan on getting your client’s property sold. Be it online listings, social media, emails or your personal networking, share how you are going to go above and beyond to meet their needs and make their property shine. Talk about professional photography, open house events and virtual tours. 

Step 5: Prepare a CMA

This is where you need to dig deep and do your research to find out what’s recently sold and what’s on the market. Dubai Transactions gives you insight into last sold transaction prices straight from the Dubai Land Department to help you competitively price your clients property. For more information on creating a killer CMA check out our CMA Guide .

Step 6: Conclusion

It’s time to wrap up. By now, the potential client understands that you are more than their friendly neighbourhood real estate agent. To seal the deal, shall all your contact details and social media handles to make sure they can easily reach you. Make sure you open the floor for questions and clear out any doubts they may have at this stage. 

That’s how you make a killer listing presentation! For more guides like this, check out our Content Corner where we have a variety of articles relating to all things UAE real estate. We also encourage you to register for a session at Bayut Academy where our dedicated training team is happy to help you learn everything you need to succeed in the competitive real estate market. 

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Casanova Brooks

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• August 28, 2021

25 Real Estate Presentation Ideas and Tips: How to Make it Work

Table of contents.

Presentations are a big deal in the entire business realm. It is even more important for a real estate agent to get more listings and, consequently, sales.

The goal of a real estate agent’s presentation should be to educate clients on what they need to do to buy or sell their property as quickly and for as much money as possible.

This blog post will discuss 25 real estate presentation ideas and tips that can help you create an effective presentation, from layout ideas to social media tactics and everything in between.

Tip #1: Build a strong online presence and keep it active

A real estate listing presentation will be more accessible and more convincing with a strong online presence . Build and keep your LinkedIn, Facebook, Twitter, and other social media accounts in order. These sites serve as an excellent way for potential buyers to find out about you.

Building an online presence will also make it easier to find prospective clients through sites like Zillow. It also helps a lot when you constantly follow conversations about real estate in your area. 

Social media channels let you engage with people talking about topics related to the industry, helping you establish yourself as an expert online.

One of the most successful real estate agents once wrote on their Facebook page, saying, “It is important for agents to have a strong presence online because buyers will often search for properties by going directly onto websites such as Trulia or Zillow instead of asking their agent first.

Therefore, if they don’t see listings from local agents, then there’s no chance for them to buy them.” Truer words were never spoken.

The more time you spend building up relationships and making connections on these platforms, the better off you’ll be when it comes down to getting your listing and making a sale.

Keeping active means posting useful information constantly and engaging your audience. When writing social media content:

• Use the three primary colors (red, blue, and yellow) for headings.
• Bullet points may be appropriate when describing features such as “This property has five bedrooms” but not necessary otherwise.
• Provide information about where people would find specific keywords – with bullet points for features such as “This property has five bedrooms”

Tip#2: Prepare well before a presentation

A strong online presence is not enough. When the time comes for successful sales presentations , you want to build trust with your audience personally. And that means practicing well before the real thing.

Go through your real estate listing presentation template with your friends or just real people. Practicing the presentation will help you identify any issues or problems that may need some retouch. It will also give you a chance to see what people don’t understand so that you can provide more clarification in your presentation.

If possible, practice the real estate listing presentation with family members and friends before an important meeting, like attending open houses. The more comfortable they are with it, the better for both of your success. 

You should always do this even if there’s nothing wrong with the content. It is all about building your confidence. You never know how much time practicing could save you during a live event.

Here are a few suggestions you should consider:

Bring notes (written on paper) along as you practice so that you don’t have to memorize everything. And take note of what may need some fixing.

How to practice

Practice in front of a mirror. This way, if there are any issues with your body language or facial expressions, it will be easier to highlight and correct.

Put on the background music (if applicable) before practicing. This may sound unnecessary, but having the right mood set can make a big difference when presenting.

Be open to suggestions

If possible, get feedback from people who were not at your presentation about what they thought would help improve it. It’s always helpful to gain input from others. It enables you to know what is most important and how long your presentation should last.

Tip #3: Offer tours for the listings

Touring the listing is one marketing strategy that will get you on the best terms with your lead as a real estate agent. It allows you to show them what their future home will look like, improving your chances of getting a sale.

Before the tour starts, make sure you know your way around and how long your audience has to view the property. You’ll also want to pull up any listings in the area so that if they see something on the website or bulletin board they’re interested in, you can tell them more about it right away.

Tip #4. Your dressing code should sell your pitch

Dress for the occasion. Listing presentations are often an opportunity for leads that want to buy or sell their home to judge your capability. The way you dress tells them whether you are capable and professional.

Dress in a way that makes you feel comfortable, confident, and relaxed. They are part of your body language, which is one of the most important things to consider when pitching someone on buying or selling their home.

Don’t forget about accessories too – it’s not just what we wear but also how we wear it.

Here are some tips:

• Wear clothes that have colors corresponding with your company’s logo colors whenever possible.
• Think like an actor preparing for the stage: “dress rehearsal” before a live performance.
• Keep makeup simple to focus attention on what you’re saying; don’t let appearance detract them from the content.
• Presentation attire shouldn’t be overdone (too much jewelry, too much hair, etc.). Makeup, for example, can create a huge distraction. Fashion is about dressing to impress, but your presentation attire should make you feel more comfortable and confident.
• Presentations are all about what you say, so make sure your outfit won’t take that away.
• Be professional by wearing a dress or suit with simple colors and minimal accessories. Ladies: avoid tight clothing like tights.

Tip #5: Share your success stories, but be quick

You want to share your story quickly and with precision. Take less than 2 minutes to do so.

Consider this:

• First, introduce yourself and the topic.
• Express how you can help them solve their problem – this is also known as your value proposition.
• Include a list of benefits to both parties, so they know what’s in it for them.
• Make sure any marketing materials are up to date with current prices.

Use a memorable opening statement or quote that will grab attention right away. People have short attention spans these days. They need something interesting enough to keep listening.

Include testimonials from satisfied customers at the beginning or end of your presentation.

The aim is to grab their attention and make sure they stay tight. Ladies should avoid destructive products, like styling hair or accessories, too much jewelry, and the like. This brings us back to the point of dressing. 

Tip #6: Check posture and body language

Remember when we talked about practice? Well, one of the main aims of this step is to catch your confidence. 

Your posture and body language are essential but often overlooked aspects of a listing presentation. When actively presenting your marketing strategy and talking to the client, ensure you have an open posture.

This means slightly leaning forward with your hands in front of you. It may help encourage them to lean into the conversation as well. 

Standing too rigidly or sitting down can be perceived by buyers as being closed off from ideas outside their comfort zone; they’ll feel less inclined to share information about themselves.

Eye contact

If appropriate for the location where either you or a prospective buyer is seated, place one foot on top of the other leg while making eye contact when speaking. This is useful, especially with someone who might not be paying full attention due to distractions such as children crying or phones ringing. It will show confidence and give the impression that you are in charge.

Phone calls

If it’s a phone call, make sure to have good posture and keep your head up with your chin parallel to the floor. They may not see you, but this shows confidence on the end of the line as well.

Tip #7: Use social proof

One way to make your presentation more compelling is by using social proof. This data shows the benefits of the product.

A study from Stanford University showed that listing presentations with statistical evidence about how property will appreciate outperformed those without. Another online survey found listings with “better” comps sold for an average of $4500-6000 more than less effective ones.

Therefore, market data can be helpful as supporting evidence to back up any claims you might have about improving your client’s ROI on their home sale or purchase decision.

Merely showing them graphs that say things like “the local market has increased” is not enough. Instead, carefully select the information that supports what you’re saying so they believe you. What’s more, it makes your presentation worth listening to.

The most important thing you want prospective buyers to take away from a real estate listing presentation is that they should be excited about the property. And if it’s not exciting, why would they buy it?

An excellent way to do this might be by using social proof as evidence of a property’s value proposition or persuading them with a price strategy. 

One way to encourage people on the fence about something is by presenting an open-ended question at the end of your slideshow, which allows one to think out loud for a few seconds: “What does all this mean?” 

Sometimes just asking someone how much money we spent on our car can help them decide whether they will buy one. You can do the same with a property by asking, “What does this mean?” And then showing your facts about the market or any relevant aspect.

Tip #8: Leverage your brand's strength

If your real estate agent has a strong brand, this is an opportunity to use it. You can do so by mentioning it early on in the presentation and throughout. You might want to have it displayed as part of the slides or logo on them.

If you are not using your branding assets for presentations, there’s no need to mention anything about them. And if they are too flashy, people may be distracted from what you’re saying.

A good example of leveraging a brand well would be listing agents who sell homes with low maintenance requirements, such as those requiring little landscaping work before the sale (and thus lower expenses). This way, potential buyers know upfront how much time and money their purchase will save them.

Tip #9: Use slides to keep a good flow

Most agents use slides to keep a good flow. They can be suitable for an introduction, listing presentation tips, and more. 

There are many templates available from various sources that will give you an idea of what should go in your slide deck. For example, using colors and graphics to make it catchy or putting together short videos with captions describing why people might consider buying property in this area.

Videos may need editing skills, but most online video editors have free options that allow even a novice to quickly produce quality work.

You want your listing appointment to stand out and give you real value. And organizing your work into a slide deck may be the best way to do it.

Staying organized

The key is finding the right mix of slides for your presentation. For example, some agents use slides highlighting their knowledge and experience with other properties they’ve sold in the local market. This can give clients an idea of what you will have to offer them on this sale too.

You want potential buyers or sellers who attend your appointment to walk out satisfied, knowledgeable about pricing strategy, marketing strategies, and how social media can help sell their homes faster. You need more than just bullet points if you want these ideas to stick.

Tip #10: Share what happens when the listing goes live

What will listing with you look like? After going through your pre-listing strategy, explain how the listing will be announced and what to expect during the first weeks of running live.

This could be the best time to highlight your pro services. Tell them how often you will be in contact and how you will work together to sell their home quickly.

This is also when they start getting feedback on what’s going on in the market and how that impacts pricing decisions.

The first few weeks are crucial for establishing a rapport, so losing momentum is important.

Tip #11: Give it a personal touch

It’s good to be personal and let buyers know who you are. The best part about the internet is that not only can they see what you’re selling – but also who you are. Be sure to use personal pictures or videos in all of your listings; this will go a long way when making connections with clients.

Talk about how you like the neighborhood and how many sold listings are there. This builds confidence in the clients that this is a good area to buy.

Tip #12: Ask questions, build trust, and identify motivation

Often, real estate professionals are told to ask questions, build trust and identify motivation during the pre-listing presentation. Now is your chance to get into the habit of doing this with every client. So, set a goal for yourself.

The aim here is to get the seller or the buyer on the same page and help them identify the goals for their home. What are they looking to get out of this process?

It’s also crucial to ask questions about their expectations to better tailor your marketing strategy. Asking questions is not only engaging, but it also allows you to get to know your clients better. This can also help you determine how to communicate with them.

Use the chance to build a rapport with them. The person on the other side of your listing presentation needs to feel like they know you. With social media being such an integral part of our lives today, it’s easy to find out more about someone in just seconds.

Give Facebook or LinkedIn a try if you haven’t already. It’s a good way to tell them how you are willing to share what goes into each aspect of your workday. It will also show that there is no mystery between agents in your company. Then, potential buyers don’t have any questions left unanswered before making their decision.

Tip #13: Make a virtual tour of the home

If they haven’t seen the home in person yet, it’s important to offer a tour. This will allow them to see what you’re selling and may get excited about coming back for another visit. It will determine how much they like the property and think it is worth their time to come back.

Even if the client cannot make it to the face-to-face meeting due to the strict Covid-19 regulations, you can still give them a virtual tour. Technology has made the world a much smaller place, and we want to make it as easy for clients to see our listings as possible.

Tip #14: Focus your presentation on the lead's needs

Most real estate agents focus more on their business and forget about the client’s needs, which is a big mistake. Well, you need to change this and focus your presentation on what the lead needs. Try finding out as much information as possible about them and their interests before presenting a property for sale or rent.

Remember, it’s not what you want, but what they want. So make sure you find out what they are looking for before you show the property.

Also, this lets you give a more personalized presentation since it’s easy for them to provide you with all the information you need about their preferences. This can also mean you are selling to potential buyers and not just scouts.

Tip #15: Do your due diligence - Research properly on real estate listing presentation

Some agents don’t research anything, and this can hurt the client. You need to research properly before you show a property. 

If, for example, they’re interested in something that doesn’t fit what you are offering, or their budget, then it will be short-lived. Consider what’s best for both parties.

Doing your homework is very vital to provide accurate information and offer great service. Remember: “research makes right.”

This is a good way to know your client and their needs too. You want to find out as much about them and their interests before presenting a property for sale or rent. So, make sure you take some time to research upfront. The more time spent preparing for meetings with leads, the better chances you have of closing many deals.

Read about the current market conditions, what many buyers are looking for, and what sellers are willing to take. This will help you tailor your presentation and make the best recommendation possible for your lead.

Also, do not forget about new listings. You never know when a great property listing may come up on the market. Remember that this is an essential step in any real estate meeting because it sets up expectations from the beginning and builds trust with your client.

Before they see anything else, show them something they’ll want to view again. It’s always better if you can wow them early, which is why you may want to give yourself some extra time before their appointment starts.

If there isn’t enough time, then at least have one or two properties ready to go, but don’t spend too much time preparing just yet.

Tip #16: Make use of automated tools

One way to stay top of mind is with automated tools such as emails or text messages. These provide a constant reminder that you’re the agent they want on their side for this move.

Even if your client cannot be at the appointment due to factors Covid-19 regulations or any other reason, you can still show them our listings via technology. 

Again, a little preparation beforehand will ensure the meeting goes smoothly. It’s more personal than just sending out an email blast. In the end, this heightened level of service guarantees results.

To make sure everyone feels valued and important, use automation techniques , so potential clients know who you are. It puts them in control while making them feel appreciated because they don’t have to do anything other than clicking a link.

For instance, use a CMA tool when you want to show them a property. It will make the process even smoother and more personalized, so they feel like you’re on their side.

Automated tools let you build a listing presentation in minutes. Be careful though, they often are not optimized for your specific market and can be very expensive.

Tip #17: Draw statistics from the local market

Use a whiteboard or an overhead projector to show the market data and how you are positioned explicitly in that space.

A good real estate agent should quickly share statistics on the local market, their listing presentation and marketing strategy, and social proof (i.e., testimonials) of why buyers will want to work with them. This also includes what they offer, which sets them apart from other agents in the area,

You can then move onto pricing strategies for sellers based on comparable properties sold nearby over recent months.

Local market research aims to offer clients solutions and demonstrate a knowledge of the market. It helps you find something suitable for their needs.

Tip #18: Review the info your leads gives before the presentation

One of the most crucial tasks before you start your presentation is going through the information given by the potential buyer. This ensures that you are meeting all their needs and answering all questions on time. 

Be sure not to give away anything more than what they have told you, but if there’s a chance it could be good for them, then say so. It helps build trust when buyers know you care about what they want in a property without overselling or making promises which can’t be delivered.

This information will give you everything you want to know about the client and their home idea.

Tip #19: Share your honest opinion about the listing

This is the time to give your clients your personal opinion about the house. Do you think it’s worth the value, or should it be changed? What are some of the things you like about the property?

If it’s a seller, you can recommend listing their home for Y amount and give reasons why you think that will work. You want to be on the seller’s side, but that does not mean you agree with everything they say. You can download a CMA tool and use it to value the house.

Tip #20: Clearly share your pricing methods

Explain the pricing strategy you are using for this property. You can say that your value proposition is X amount, and if it sells for higher than Z% of homes in their area with similar features, they will make more money because there’s a good chance another buyer will come around again soon.

Make sure the sales price is well-defined and that your social proof is convincing. You need to give them a reason for investing in this particular property because it has some good attributes going for it.

Consider past real estate listing presentation references

You can use past experience and show photos of similar projects you have worked on. This is one of the best times to give your clients an inside look into your work.

The property listing presentation is a crucial aspect of the overall marketing strategy for an agent. It’s part of their job to get people interested in making an offer on that home. Showing they are invested in it keeps them motivated through outreach efforts like open houses and social media campaigns.

Tip #21: Clearly describe your sales process

After explaining the pricing strategy, you need to share your sales process in general. Your real estate listing presentation will make more sense if you show them your sales process.

You should tell them how you schedule a listing appointment, that they will be introduced to their agent during the first meeting and get some paperwork done, then go through an open house. 

The next step is showing your marketing strategy for this property so you can sell it quickly. You want to make sure they understand what’s coming up next in the process by providing these details before anything else happens.

Real estate agents have to give listing presentations that offer value to the clients. Remember, it’s not about you but about how your marketing approach will benefit them.

Tip #22: Brag a little with extra services

One of the biggest challenges you can face during a real estate listing presentation is convincing clients to invest in the property. You want them to come around quickly because you’re dealing with a time-sensitive market. And it’s your job to get people interested by giving them more details about what they can expect from this investment.

You can do this by talking about all of the extra services offered as part of the listing appointment process or other open houses you have hosted in the past. If there is an upcoming open house for this property, tell them about it before moving on, so they know what else is waiting for them if they decide to work with you.

You can take this time to make sure their expectations match reality. It’ll make much more sense to show someone your real estate presentation ideas if everything matches up logically.

You want to convince them that this is a good investment opportunity. Hence, you should talk about how similar properties in their area are selling for more than what they can expect from your price point. 

Apart from that, tell them why it’s worth investing right now because property prices are rising quickly, and waiting too long could impact their ability to make money off of this deal.

Tip #23: Show confidence in your presentation

If you want to explain why your pricing strategy will work to the seller, you must have convincing facts. That is one way real estate agents stay confident in their presentations.

Confidence is an important part of doing so. This is because you want to trust and believe in what you’re telling your audience so that they will believe it too. It’s crucial for the seller, too, who needs someone with experience and knowledge about how things work so they can make a good decision about their property listing presentation.

As stated above, always have factual information available when it comes time for giving presentations or marketing campaigns. All those numbers will add up in the end if sellers invest more into this property than necessary – which is one way agents stay confident in their approach during these sessions – they are sure.

Tip #24: Prepare to face tough questions

Create your pitch in a manner that addresses the questions that people are most likely to have so you can be ready for them. Try keeping your presentation or marketing strategy to be as small and concise as possible. This makes it easier to remember what you need when meeting with a seller about their property listing presentation.

The best way to make sure your clients understand everything on offer is by coming out well prepared. This will show an understanding of how things work in the real estate industry. 

It also keeps you calm during these sessions, which means more confidence in you from potential clients who may not know much about what all goes into buying a home.

Tip #25: Follow up - Send a Thank You note

Every real estate agent needs to follow up with their clients to show appreciation and make sure they’re still on board. You’ll get more referrals from grateful clients who realize how much time and effort goes into doing this job well, especially during these sessions where people look at your hourly rate as part of the overall transaction value.

Send an email or handwritten letter expressing gratitude. It will make them happy when they think back about meeting you while searching for property listing presentations online or elsewhere.

It also shows professionalism which is another reason sellers should want to work with someone like you, rather than someone who doesn’t care.

Real Estate Listing Presentation - Conclusion

With these 25 real estate presentation ideas and tips, you should have a lot of inspiration to help you come up with your successful strategy. The key is targeting the right audience and presenting them with something that meets their needs.

If this sounds like it’s worth exploring further, or if you want more information on how we can partner together to create a great marketing plan that drives sales by considering how your customers think, let us know.

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How To Sell Like A Pro: 5 Keys To A Powerful Listing Presentation

Selling a home can be a stressful and overwhelming process, but with the right strategies and techniques, you can make it a smooth and successful experience. One key aspect of selling a home is the listing presentation, which is essentially a pitch to potential buyers or their agents about why your home is the best option on the market. Here are five keys to creating a powerful listing presentation that will help you sell like a pro:

• Know your audience: Before you start putting together your presentation, it’s important to understand who you’re speaking to. Are you presenting to a single buyer, a couple, or a group of agents? Knowing your audience will help you tailor your presentation to their needs and interests.
• Do your research: In order to effectively sell your home, you need to be able to articulate its unique features and selling points. Take the time to research the local housing market and understand what buyers in your area are looking for. This will help you highlight the features of your home that will be most appealing to potential buyers.
• Use visuals: A picture is worth a thousand words, so make sure to use plenty of visuals in your presentation. Include photos of your home, as well as any relevant maps or diagrams that will help potential buyers understand the layout and design of the property.
• Be prepared for objections: No matter how great your home is, it’s likely that potential buyers will have some objections or concerns. Be prepared to address these objections and have a plan in place for addressing them. This will show buyers that you’re confident in your home and willing to work with them to address any issues they may have.
• Close the deal: After you’ve presented all the information about your home, it’s time to close the deal. Make sure to end your presentation with a strong call-to-action that encourages potential buyers to take the next step, whether that’s scheduling a showing or making an offer.

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By following these five keys to a powerful listing presentation, you’ll be well-equipped to sell your home like a pro. With the right approach and a little bit of preparation, you can make the selling process a smooth and successful experience.

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• 12 Tips for selling your home

Preparing your home for viewers is important. It will not only ensure your property sells faster but for a higher sale price; potentially adding thousands of pounds to its value.

Here are our top tips for selling your home to help it show well and sell faster. By taking the time to prepare your house for sale you’re increasing your chances of achieving the highest value possible.

1. Declutter – but don’t depersonalise

Get rid of items that have accumulated. Put it in storage , sell it, give it away or bin it. Consider removing any bulky furniture that makes the room feel small and replacing it with smaller furniture.

People need to be able to envisage what the property would look like if they were living there. People often find this difficult, so make it easy for them to see all the fantastic living space you’re offering them.

But, don’t make it look like a generic hotel; leave some personality. Apart from anything else, it gives unimaginative buyers suggestions as to what they might do.

People are often buying into a lifestyle as much as a property.

Need to get rid of bulky rubbish? We have teamed up with LoveJunk, the rubbish clearance marketplace to assist you with your waste disposal needs. They find your cheapest and nearby licensed waste collector or reuser in seconds.

2. A fresh lick of paint

Giving your walls a fresh lick of neutral paint will make your home seem lighter and bigger.

It will enable the viewers to more easily imagine how they would adapt the rooms to their needs.

It will be easier for the buyers to move in and use the rooms immediately than if the walls were still bright purple or lime green.

3. Maximise kerb appeal

Kerb appeal creates a lasting first impression – most buyers make up their minds in the first few minutes of arriving at a property.

Our survey of more than 2,000 UK adults conducted by YouGov, revealed the most important features for kerb appeal were well-maintained windows and a roof that appeared in good condition . A well-maintained front garden, pathways and fences and a well-painted frontage were also important. See how much it costs to do some simple updates to the exterior of your home to enhance its kerb appeal and value.

4. Fix and clean

Make any minor repairs – holes in walls, broken door knobs, cracked tiles, torn or threadbare carpets. Many buyers want to move in without making changes, so allow for this.

Clean everything until it sparkles. Get rid of limescale, clean and repair tile grout, wax wooden floors, get rid of odours, hang up fresh towels. This will make the place more appealing and allow viewers to imagine living there.

Tidy the garden: cut bushes back, clean the patio and furniture of lichen and dirt, and cut the grass. While this doesn’t add much value to your home, it makes it more likely to sell as people visualise themselves using the garden.

Would your home would sell better with a few improvements?  Our partner, Flyp’s Staging to Sell service, transforms your home at no cost to you — to help you sell faster and for more. Find out more.

5. Update the kitchen

The kitchen is the most valuable room in a house. It is worth the most per square foot and can make the difference when buyers are unsure.

Consider refacing your kitchen cabinetry. This is much cheaper than installing new cabinetry and often as effective.

Upgrading kitchen counter tops is expensive, but can add serious value.

Declutter the surfaces and just leave a bowl of fruit out. Take out any bulky appliances that you aren’t using.

Consider upgrading the plumbing fixtures and white goods, but keep in mind that while that could make your property sell faster, you will be unlikely to recoup their full value.

6. Light and airy

Wall mirrors make a room look much bigger and lighter. Consider putting some up, especially in smaller rooms or hallways.

Clean windows inside and out, and replace any broken light bulbs. Making the place feel light and airy makes rooms feel bigger and the property more attractive.

Ensure that you have lamps on in any dark corners.

7. Light a fire

If it’s a cold evening, or even chilly day, light your fire. This will make your home feel warm and inviting. If you don’t have a fire then ensure the fireplace is clean.

8. Make it look pretty

Make sure the windows are properly dressed with blinds or curtains as naked windows make a place feel impersonal and run down. Buy some cheap ones if necessary.

Plants and flowers bring colour, life and light to a room and also smell wonderful. So does that fruit bowl on your kitchen counter.

9. Get the right smells

Bad smells are the single biggest turn off for prospective buyers. Don’t just cover them up, fix the source of the smell. Clear drains, wash bins, open windows, air the kitchen from old cooking smells, get rid of furniture that is embedded with cigarette smoke, and wash any grimy bed sheets.

If you are a smoker, place bowls of vinegar around the house and leave out for three days. Though the vinegar will smell when you open the windows it will disappear quickly taking most of the stale cigarette smell out with it.

Conversely, good smells can make a property feel like an alluring home. While it might be impractical to bake fresh bread, cakes or brownies for every viewer that visits your home, you could perhaps brew some fresh coffee.

10. Showing the property

Choose a good estate agent (see How should I choose an estate agent? ), and let them conduct viewings.

It’s their job to know what things to say, what to highlight and what to downplay.

Find and compare local estate agents with our free tool: compare typical fees, success rate, speed of sale and track-record achieving asking price

Find and Compare Local Estate Agents

11. virtual viewings & open houses.

Virtual viewings are becoming more popular. There are various options, from a pre-recorded video, to a snazzy 3D or 360 degree tour or a simple 1:2:1 video viewing.

Hosting an open house is a brilliant way to create a buzz about your house sale and get plenty of potential buyers through the doors in one go. See our how open house viewings work and our advice on how to host an open house .

12. Obvious conversions

If there are any obvious conversions – adapting the garage into extra rooms, or going up into the loft – and you have some spare cash, why not take advantage of this cash cow rather than letting the new owners make easy money out of improvements.

Significant home improvements are expensive, so it’s important to consider how your plans will add value to your home. Our recent research with the Federation of Master Builders and estate agents from the Guild of Property Professionals has identified 10 home improvements that also add value to your home .

If you don’t have enough spare cash to make the conversion, consider getting planning permission anyway.

It is worth getting advice from our partners, Flyp , who offer a transformation service if the property needs any enhancements or staging to help it sell. If you sign up with the company and use its ‘Staging to Sell’ service , the company’s tradespeople will make improvements to your property at no cost to you in a bid to increase its value and help it sell faster. You can find out more about home staging in our guide.

Our partners, Flyp, help you sell faster & for more. Starting to sell or struggling to sell? Flyp can unlock potential and get your property sold.

Related Reads

More related reads.

• How to sell your house: The step-by-step guide
• Gazundering: What is it and tips to avoid it
• Buying position explained
• What price should I sell my house for?
• The cheapest way to sell a house
• Home Sellers Protection Insurance
• Home staging tips to speed up your sale
• Sold your house but not found anywhere to buy?
• Should I sell my house now?
• Online House Valuation | How much is my house worth?
• Open house viewings top tips
• Reasons why your house is not selling and how to fix them
• Tips for showing your house
• When is the best time to sell my house?
• Sell your house yourself: Everything you need to know
• Buying and selling a house: The full process
• The top 10 kerb appeal features - and how to boost your home's appeal

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• Home Sellers Guide

Preparing your house for sale

Presentation is key when preparing your home for sale, so don’t skip this step. Whether it’s a basic declutter and styling or a small renovation to increase value, discover what buyers are looking for in a property for sale and the common selling mistakes to avoid.

1. Renovating to sell

Renovations can be a great way to add value to your property when selling, but remember to make sure the potential sale price will justify the expense. Re-carpeting areas with worn floor coverings can be a very cost-effective way to add real spark. A fresh coat of paint inside and out can also make a home feel fresh and bright. Kitchens and bathrooms are obvious targets for upgrade, so consider freshening up these areas.  Remember to keep the costs down, as these areas can be expensive to renovate and your outlay has to be justified in the sale price. Also keep colours and fittings neutral, so it appeals to as many potential buyers as possible and they are not put off by personality choices. Ducted air-conditioning could also be a consideration. While the initial outlay may seem high, it will increase the interest in your property and may help drive the sale price up.

If you’re selling a cheaper unit or apartment, think carefully about whether the cost of a renovation is worth the eventual sale price you will get. In some cases, the new owners may also want to do it themselves.

What you need to know about renovating to sell

2. Home staging

One of the best tips for selling your house is quite simple: present it in the best way possible. You need to remember you’re not just selling a home, you’re selling a lifestyle. Home staging is the term used to describe making your property as appealing as possible to potential buyers so it sells quickly. More than just clean and de-clutter, staging looks at the entire property as it is, then deciding what to store, what to keep, each rooms’ purpose, where to place furniture, accessories and artwork, repairs and upgrades, colours and re-painting, as well as what new things are needed, like towels and bed linen. It often involves hiring furniture for the duration of a sales campaign. You can pay a stager by the hour for advice – for about $150 an hour – and then either do the work required or get extra help.

Costs vary by stager and state, but a typical four bedroom house in Brisbane costs about $5000 to fully furnish for eight weeks.

3. Open for inspections

The first impression your home makes on would-be buyers is vital and making sure it’s a good one when they first come through isn’t as hard as you think. Doing a de-clutter, re-arranging furniture into more inviting configurations and introducing pleasing odours can all come together to paint an inviting picture during an open. Another is to make yourself, family and any pets scarce. This allows potential buyers to relax as they inspect your property and gives them space to picture themselves in the home.

Being “emotionally prepared” for opens is also important, as having people wander through your home can feel like an invasion of privacy to some. Remind yourself it’s just part of the process and take some practical steps to help feel more secure. This might include removing super-personal items, like family photos, kids’ drawings and identifying documents, like diplomas, from the walls. It’s also worth remembering, not everyone is going to love your home like you do. If you hear bad feedback, remember while it’s your home, it’s just a piece of property to potential buyers.

How to prepare for an open house inspection

More from the ultimate home sellers guide

What to do after selling a house and next steps

I want to sell my house, where do I start?

Choosing a real estate agent to sell your house

4. What happens on auction day?

After all the marketing and inspections, it’s come down to the big day – auction day. Auctions are governed by strict rules and these vary from state to state. As they have done through the lead-up work, your agent will run through the process of the day with you and help you understand what is about to happen. In most cases, the final open for inspection occurs just before the auction, then the agent will generally be legally required to disclose certain information about the property. What this is depends on which state you’re in.

Then it’s on to the part we all know, the bidding. If the reserve price is passed, the property will go to the highest bidder. If the reserve price is not reached, the property is passed in. If the property is passed in, then the highest bidder at that stage has the rights to negotiate a price with the agent and vendors.

Auction day tips for sellers

5. Common mistakes when selling

There’s plenty to do when selling you property and there’s plenty of people with an opinion on how you can do it better!  One of the best things you can do is engage an agent early and take their advice. Enlisting an agent early in the process gives them time to work with you to develop the best strategy to market your home and also help with such decisions as whether you should renovate and how much.

People make the mistake of looking to cut costs when choosing an agent or paying for marketing. Choosing the cheapest agent may not bring the best results and also may mean you don’t get the best sale price. The same goes for marketing. Choosing to cut costs could mean the people who should be seeing your property aren’t, so the few hundred dollars you save here may end up costing you thousands. Another common mistake is to aim too high with the selling price. This can potentially scare away buyers who will simply avoid your property because of price. Remember, you can always negotiate the price once a potential buyer shows interest. Do your research into your local market and have a long chat with your agent.

6. How long does it take to sell a house?

While everyone in the property industry has a theory about how long it takes to sell, the reality is a boring ‘ole month. According to those in the know, on average in Australia, it takes about 30 days from when you take the photos of your home until the date of sale. Once the home has been sold, settlement usually takes between 30 and 120 days, with land sales and sales to developers usually taking longer. Of course, every property is different and several factors influence how long it takes to get a sale. Price point, location and type of property are the three main things that will impact the number of buyers interested in the home and by extension, how long it takes to sell.

How long does it take to sell a house?

Selling your home? Maximize value with home staging and marketing tips

S elling your home is a significant undertaking, and it is crucial to ensure you get the best possible value for your property. However, this doesn’t come easy. While factors like size, location, and features matter in the real estate market, you can significantly increase your property’s value by improving its state. This is where home staging comes in. For example, renovations and upgrades, such as fresh paint or repairs, can make a big difference when selling your house. After all, potential buyers often form their opinions from their first impression of the product.

That said, this article explores the role of home staging and compelling marketing in maximizing the value of your home for sale. Let’s dive right in!

Home staging: What is it?

Home staging is preparing a property to make it look its best for potential buyers. The goal is to highlight the property’s selling points, create a welcoming atmosphere, and help buyers imagine themselves living there.

This process involves the strategic arrangement of furniture and decor. Sometimes, it requires minor improvements to enhance the overall appeal, making the property more attractive to a broader range of potential buyers.

Let’s explore some practical strategies for effective home staging.

Enhance curb appeal

Simply put, curb appeal refers to the visual attractiveness of your property when viewed from the street or curb. It is the immediate impression a home makes based on its exterior features and landscaping. Here’s how you can enhance curb appeal:

• By landscaping : Trim bushes, mow the lawn, and add colorful flowers to create an inviting atmosphere.
• Exterior repairs : Fix any visible issues like peeling paint or broken steps to convey a well-maintained property.
• Entrance focus : Make the front door a focal point with a fresh coat of paint or a stylish design. Consider a new, eye-catching door if the budget allows.
• Clean pathways and driveways : Keep pathways and driveways clean and well-maintained. Consider adding attractive pavers or stones to enhance visual appeal.

Depersonalize and declutter

In home staging, depersonalizing involves removing personal touches and items that reflect the current home occupants’ individual preferences and lifestyles. This includes family photos, unique decor, and items that may carry strong personal significance.

Conversely, decluttering involves removing excess items and organizing spaces to create a clean and uncluttered look. This involves tidying up surfaces, minimizing the number of items on display, and organizing storage areas.

Depersonalizing and decluttering allow potential buyers to envision themselves living in the home. The aim is to showcase the property’s features and create a neutral and inviting environment that allows potential buyers to imagine themselves living in the space.

Showcase key features

This involves showcasing the unique and attractive aspects of the house. That is, ensuring that each space is presented to emphasize its purpose and potential. For instance, you should arrange furniture to accentuate architectural features like fireplaces or large windows and show each room’s functionality.

Also, avoid ambiguity in how spaces are used to help buyers understand the functionality and versatility of the property. Consider hiring a professional home stager for expert advice and execution.

The place of marketing in selling your home

Selling your home for good value doesn’t hinge on chance. It’s not as easy as visiting this site to play your favorite slot game. Without strategic marketing, your property might not attract the right buyers, leaving your potential profit on the table.

Simply put, marketing refers to a property’s strategic promotion and presentation to attract potential buyers and generate interest. It involves creating a compelling narrative about the property and utilizing various channels to reach a broader audience.

Effective marketing enhances a property’s visibility, generates interest, and contributes to a positive perception among potential buyers.

That said, let’s dive into essential tips on how to market your house effectively.

Professional photography and visual content

High-quality, professional photographs are essential for online and offline marketing. Get clear and well-lit images that showcase the property’s features. You can employ the services of a professional videographer for better results.

Online presence

In today’s digital age, you need an online presence to sell almost anything. Leverage real estate websites, social media platforms, and other online channels. Ensure the house is listed on popular real estate platforms with detailed and accurate information. Use virtual tours, videos, and 3D walkthroughs. Properties with a solid online presence reach a wider audience.

Targeted advertising

When it comes to marketing, you need to tailor your marketing efforts to specific target audiences to increase the chances of attracting the right buyers. Identify the characteristics of the ideal buyer for the house. Consider age, income level, family status, interests, and lifestyle preferences. Using this information, you can target your ads appropriately, whether through social media or other advertising channels.

Open houses and showings

Organize open houses and private showings to allow potential buyers to experience the property firsthand. Ensure that the property is well-prepared and presented during these events.

Print marketing

Traditional print advertising isn’t outdated. Use conventional print materials, such as brochures, flyers, and signage, to promote the property. Distribute the materials in strategic locations to attract local interest.

Compelling descriptions

Whether digital or in print, your ad or marketing material should contain engaging property descriptions highlighting key features appealing to potential buyers. Engaging and accurate descriptions in marketing materials provide a narrative that complements the visual presentation.

Maximizing the value of your home requires a thoughtful combination of home staging and a comprehensive marketing strategy. By presenting your property in the best possible light and reaching a broad audience through various channels, you increase the likelihood of attracting motivated buyers and securing a successful sale at the best possible price.

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5 Tips on home presentation when selling

The presentation of your property is key when selling and its presentation can increase the price by thousands, if not tens of thousands of dollars.

Furthermore, it may also increase the speed at which your property sells as it will be attractive to a larger range of buyers. If you are preparing to sell your properties, you need to stand out from the competition.

1) Prepare your home for prospective buyers.

In today’s market it is necessary to make sure your home has a high quality appearance. If it is vacant, consider to furnish the property with presentable furniture. For inspiration (or to see what not to do), go to other home opens in the area or visit display homes. Alternatively use a contractor with experience to do it for you, adding a professional touch to the house which could further increase its price. If possible provide a great first impression, a wow factor in the middle and finish off on a high note.

2) Analyze the competition!

Frequent local open houses to see what your competition is up to. By looking at what the competition has to offer, you can imitate them and add more to what they did for their open home, improving your own home’s experience for prospective buyers – this could make them feel more satisfied, thus making them more likely to buy your home.

3) Clean Presentation

Ensure that your property is freshly cleaned, with no signs of dirtiness – this would put off buyers, resulting in a slower sale and possibly a lower price for your sale.

4) Minor repairs

Deal with minor repairs and other unexpected problems before you go to market. Unless it is a property that needs a renovation anyway, buyers are not attracted to maintenance from day 1. It could also signal to them that there are other problems with the property.

5) Pets and real estate

If you own a home that has had pets living in it in the past, ensure that all signs of them are gone – this includes hairs and other smells, especially on furniture: though you may not notice these smells, prospective buyers will, and they will not be impressed – it shows that you have not paid due care to the cleanliness of the property, and this will alert potential buyers not to pay as high a price for the home.

Though styling your property for a sale is immensely important, it does not have to be an expensive affair: just look at it if you were a buyer. If you are in need of help regarding the advice in this article, consult a local real estate agent, or hire a professional interior designer for assistance.

However, readers should always endeavor to independently seek advice from other sources before selling any property so as to make more informed decisions about the sale.

Related articles:

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Are you protected when accepting an offer?

What to do when a structure is not council approved.

5 Reasons to sell your Perth investment property

Selling before buying vs buying before selling

Buyer beware – before it is too late

7 Tips on how to choose the right real estate agent

How to sell your property for more – the easy way – simple tips that makes a difference when selling.

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Mavin Real Estate

• 48 Mackie Street,
• Victoria Park, WA 6100.

Selling your home? Here’s 5 tips on staging your home for a quick sale

Putting your home on the market this year? You might hear your real estate agent talk about "staging your home."

To put it simply, it means to prepare your home for sale by making it appealing to the highest number of potential buyers.

Here are five tips to be aware as you get your home ready for buyers:

Get right to cleaning

Give yourself a clean slate (and clear head) by scrubbing your entire house. It allows you a fresh start to do your home staging. It also gives you the chance to go through items you want to pitch before your move.

Best of all, a spotless home can suggests to buyers that the current owners took good care of it.

Make any tiny repairs you've been putting off

As you do your spring cleaning, you might come across some scratches in the wall or painting chipping in the bathroom. Use this time wisely to make any touchups and tackle those tiny nicks in your home.

Depersonalize your home

You're going to have to put away the kid's artwork and framed diplomas away. Potential buyers want to be able to picture themselves in your home, so go ahead and pack these items to store in a safe place for the time being.

Stage where it matters

If you're on a budget or you don't have too much time, instead prioritize the rooms where it matters the most. According to experts at Moving, the rooms with the highest impact are the living room, master bedroom and kitchen. 

Make a good first impression

Since the first thing a buyer is going to see is the front of your home, make it stand out the instant buyers pull up by cleaning up any dirt and grime, as well adding in any fresh greenery.