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People, Process, Technology: The PPT Framework, Explained

Sep 8, 2020

People, process, and technology (PPT) has been around since the early 1960s. The framework was popularized in the information security world by Bruce Schneier in the late 1990s. Most businesses used it to improve the efficiency of their employees and tools. For information technology management, most software companies use it these days.

The reason is that it helps to map the entire value stream of people, processes, and technologies. This allows high-performing teams to optimize operations and ship faster.

Learn how you can leverage the PPT framework for your organization in this blog.

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Balance is everything

It is about the interaction between the three elements in the PPT framework. People do the work. Processes make this work more efficient. Technology helps people complete their tasks as well as automates processes. By balancing the three and optimizing relationships between people, processes, and technology, businesses can achieve organizational efficiency.

In terms of the framework, it resembles a three-legged table. If one leg is longer or shorter, the whole table loses its balance. In the same way, when technology changes, the people and processes need to be modified to accommodate the new tools as well. Technology is only as effective as the processes and people using it. For example, many businesses throw new technology and fancy tools at their problems.

Without robust processes in place, individuals within organizations will struggle to be effective and the potential value of technology will be wasted. Similarly, inadequate knowledge of technology usage can hinder a company's ability to derive value from their technological investments. Furthermore, if new technology fails to integrate smoothly with existing processes, the desired outcome may not be achieved. Conversely, if an organization becomes overly focused on perfecting their processes, they risk creating a solid plan on paper but lack the necessary personnel or technology to execute it successfully.

In this context, businesses need to find the right balance between these three crucial components. The PPT framework encourages them to think multidimensionally. But what are these three components?

In the process, "people" refer to the human resources at the firm's disposal. The people are the ones who perform the tasks.

One of the primary responsibilities is to bring on board suitable individuals. Companies must pinpoint their key personnel possessing the necessary abilities, expertise, and mindset for the specific job. Nevertheless, these essential employees are frequently occupied or engaged. Consequently, managers may have to wait for their availability, recruit new staff, transfer workers from other projects, or delegate the tasks to external consultants or agencies. These significant choices greatly impact the success of the PPT framework.

The people need clear role definitions so everybody knows their responsibilities. This will help in decision-making, technology selection, process deployment, and personnel hiring. Many businesses focus on technology and processes while almost overlooking the people involved. This is why it is crucial that the team consists of the right people with the right communication skills.

Businesses need their people to buy into them, so they know what they need to do, why they are doing it, and how the changes will affect them. It is impossible to implement any new technology or processes without the full buy-in of the people. Businesses may observe slow adoption or sub-optimal usage without the full buy-in of the people. Proper training can empower employees if necessary.

The Process

The process in the PPT framework describes the “ how ” part of achieving a particular result. How will we achieve the desired result? How do we utilize people and technology to solve business problems? Processes are repeatable actions that produce the same results regardless of who performs them.

While designing and implementing processes, you should keep the following in mind:

Understand the process, what their role is in it, and what they need to achieve is crucial. It is imperative that people understand how they fit into a process. The right instructions and training are essential. It is important that they are involved in the process design and review process.

In order to improve process efficiency, businesses should identify and focus on the key steps first. These key steps are most likely to contribute the most to the end result. Once these are in place, they can begin to tweak the finer details, special cases, and support processes.

According to business management wisdom, if you can't measure it, you can't improve it. Therefore, every process needs metrics that measure its success. Organizations must determine what metrics to track and how to measure them.

It is vital for the effectiveness of any process to have continuous feedback and improvement. Some companies spend a significant amount on hiring consultants to create elaborate processes. However, due to constant changes in technology, people, market conditions, etc., these processes can become less effective over time. Hence, it is crucial for businesses to consistently assess and analyze their processes in order to identify areas that may need adjustments. It is necessary to take action based on this feedback in order to ensure that the processes continue to provide maximum value for the company.

Technology should be considered once the people and processes are in place

The Technology

Technology provides the tools that people need to implement the process. It also helps automate certain parts of the process. Ideally, the latest and fastest technology creates the most impact. It can be very tempting to be lured in by shiny new tools. However, organizations must ensure that the technology fits into their organizational culture.

Frequently, businesses prioritize investing heavily in technology to gain a competitive edge, while overlooking the importance of their people and processes. As a result, they attempt to fit their personnel and procedures into this new technology, often with less than optimal results. It is crucial to recognize that technology alone is not enough; it must be supported by capable individuals following well-defined processes in order to produce the desired outcome. For this reason, technology should always be the final consideration after thoroughly understanding the problem, recruiting and training suitable talent, and establishing clear process requirements. If the people are not adequately trained or if the process does not effectively utilize the technology, it will not yield a satisfactory return on investment.

Using technology alone will not solve problems. Businesses need to define their objectives, define their processes, and train their employees to maximize its potential.

People, Process, and Technology: Transforming Your Organization

As previously mentioned, achieving a balance between the three components of the PPT framework is crucial. Proper management of their interactions can lead to increased operational efficiency and better resource utilization for your organization. In order to achieve this, conducting an audit of your current processes and technology is necessary. Fortunately, there are several helpful tools available such as Plutora's platform . This platform allows for comprehensive management of the entire value stream and visualization of the people, processes, and tools involved. With this complete visibility, you can obtain valuable insights to make informed improvements using data. By leveraging the PPT framework, you will be able to identify any choke points, eliminate waste, improve efficiency, and reduce time to value for your organization.

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• Change Management

The People, Process, Technology (PPT) Framework

• Published: June 27, 2023
• Updated: June 12, 2024

As enterprises undergo digital transformation efforts, understanding the cornerstones that underpin successful change management has become a non-negotiable imperative for organizations worldwide. 

These foundations, often encapsulated in the “People, Process, Technology” framework, form the bedrock of progressive enterprises seeking to harness the power of innovation in their journey of evolution for internal process improvements . But what exactly is the “People, Process, Technology” framework?

In this guide, we examine the roots of the People, Process, Technology (PPT) framework, its core components, and its real-world application within modern enterprises. You’ll learn about the three pillars – people, process, and technology – exploring how each contributes to the overall functioning of an organization.

We’ll then take you through practical, hands-on business use cases where the framework can transform organizations, empowering them to navigate digital transformation successfully. By understanding the interplay between people, processes, and technologies, you’ll gain the strategic insight to apply this framework effectively within your organization.

What Is the People, Process, Technology Framework?

The People, Process, Technology (PPT) framework was designed to help companies build systems that effectively balance and coordinate how people, processes, and technology support each other. The PPT framework is based on the idea that all three elements—people, process, and technology—need to work in harmony for successful business operations or change management. If one aspect is weak or not aligned with the others, it can impact the overall efficiency and effectiveness. The objective is to create synergy where each component enhances the other, improving business outcomes.

It is most commonly applied to project management and change management initiatives, but it’s a great starting point for companies to think holistically about all aspects of their business — like setting targets, managing risks, and pivoting strategies.

The History of the PPT Framework

In the 1960s, Harold Leavitt designed Leavitt’s Diamond — a model that illustrates the relationship between critical factors in an organization. The model is based on four interdependent components: 

• Tasks: The routine and critical tasks that an organization must execute.
• People: The people in an organization and the traits or attitudes that must be fostered within these people for success.
• Structure: The organizational structure allows teams to divide responsibilities and work together efficiently.
• Technology: The equipment that enables and supports an organization’s ability to perform its necessary functions.

This model began a systematic approach to change by assessing the relationship between different organizational factors. 

The phrase “People, Process, Technology” rose to prominence in the 1990s when security technologist Bruce Schneier highlighted how these three organizational components did not evolve in isolation. 

“It was an important notion; security back then was largely technology-only, and I was trying to push the idea that people and process needed to be incorporated into an overall security system,” Schneir wrote on his blog , explaining the need for the PPT framework in the context of a rapidly evolving IT security ecosystem. 

Although the exact terminology and application of the framework have shifted over the decades, the primary goal of this approach is to teach organizations that change is never siloed. It will impact an organization’s multiple facets, whether we intend it to or not.

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Explaining the People, Process, and Technology Components of the PPT Framework

It doesn’t matter what type of business you’re in, the core principles of the People, Process, Technology framework can serve as a general template for you to map out challenges and draw operational solutions one step at a time. 

Let’s explain what each element of the PPT framework represents, with examples of how you can set up each for success:

People refers to the individuals in your organization responsible for putting in individual work or completing a project. This includes the employees that execute tasks, managers and leaders who set goals and make decisions, or stakeholders who bring companies toward their goals. 

Your people are the fuel that brings your vision to life. Kicking off a change management project with leadership and key stakeholders is a great way to ensure you get the engagement and buy-in you need to get things done. 

What can you do to set your projects up with the right people?

• Identify the skills, knowledge, experience, and capabilities you need : Build a team of people who contextually understand the goal that needs to be achieved and who are willing to learn to get there. This means a mix of leadership, key stakeholders that will be impacted the most by a project, project managers and technical coordinators who have the right skillsets, and individual contributors who will put in the needed efforts to be successful.
• Provide adequate training and support to navigate change : If introducing something new, find intuitive ways to educate your team and empower them with resources to support them on a new tool and accelerate change adoption .
• Build a culture that embraces change: Understand what motivates your team and what you can do to set realistic expectations for both employees and leaders when change occurs. This also includes identifying any reasons for internal resistance to change and working to overcome those challenges before they happen.
• Manage the time and energy of your people: Be meticulous in planning out your people resources so your project isn’t held up when certain individuals aren’t available or that a project doesn’t burn out your key people.

The Process

Authors Thomas H. Davenport and Thomas C. Redman wrote for the Harvard Business Review that changes within an organization “requires an end-to-end mindset, a rethinking of ways to meet customer needs, seamless connection of work activities, and the ability to manage across silos going forward.” 

Process enables this by acting as the foundation that aligns people with the culture and quality of work a project or initiative needs. You need processes to guide teams through the proper steps and protocols when executing tasks. However, processes can still lead to a dead end if they aren’t communicated effectively to everyone involved. 

As you define the processes your team needs, go back to the basics. 

Be clear about your expectations and map feasible pathways for individuals to meet those criteria. You’ll also want to think about preventing avoidable bottlenecks like missed deadlines, unclear instructions, and having too many dependencies. Here are a few process-related questions to help get started:

• How quickly do you need each task executed? 
• What are the minimum requirements your tasks need to be considered successful? 
• How should your team communicate, does communication change across different hierarchies in your work unit, and what historically has been your change communication strategy ? 
• How should work be divided across your team to ensure project continuity? 
• How will you document your processes, who will do it, what format will it be in, and where will you organize your process documentation ?
• What process mapping tools will you use to visualize new processes? 
• How will you onboard and train your team on these new processes? 
• How will you collect feedback and iterate on processes to improve them? 
• How will you provide continuous employee performance support related to these new processes?

The Technology

The technology component of the PPT framework refers to the tools and systems you use to support or enable your team to carry out processes more efficiently. Today, technology has become the focal point of organizational transformation across industries. In the past six months, 54% of organizations said that the type of change they experienced at work was technological. 

New tools can be a big investment. IT spending worldwide is projected to reach $4.6 trillion in 2024. But even with the most advanced tool in the market, you can’t reach your unique business goals unless you’ve evaluated, implemented, and adopted the technology properly. With the PPT framework, organizations have a strategy for IT evaluation, governance , implementation, and technology enablement . At a high level, the People, Process, Technology framework would support projects through:

• Evaluation: Engage with stakeholders to decide on the business objectives that need to be met and conduct a needs analysis outlining the requirements of your technology solution. Evaluate vendors carefully based on these criteria to the solution can adapt to how your organization works and what it needs to achieve.
• Implementation : Build a software implementation plan that clearly defines timelines, goals, processes, and resources required to integrate new technology into existing work. Operationalize your workflow to streamline technology integration efforts and set a foundation for repeatable success. You can do this by setting up data capture processes, automating manual tasks, and streamlining feedback collection.
• Adoption : Invest in creating user experiences, in-app guidance , and self-help user support that shorten ramp-up times, reduce dependencies, and drive overall digital adoption of IT technology and software investments. In-app nudges, product tours, field validations, smart tips, and interactive flows are examples of content that help users build technology expertise through contextual learning that help drive adoption. For organizations like Sentry Insurance, technology proficiency is critical to reducing policy and claims processing errors and creating seamless workflows in internal and external communication. Sentry partnered with Whatfix to increase user adoption across eight internal applications, ranging from enterprise HCM and CRM applications to custom customer-facing applications.

Software clicks better with Whatfix's digital adoption platform

Enable your employees with in-app guidance, self-help support, process changes alerts, pop-ups for department announcements, and field validations to improve data accuracy.

What Are Business Use Cases of People, Process, Technology Framework?

The beauty of the PPT framework is in its flexibility. Enterprises can easily modify the framework to meet business goals and overcome unique organizational challenges. Let’s explore a few scenarios where the PPT framework can be applied.

USE CASE #1

Your employees are taking too long to complete routine tasks.

Evaluate your team’s familiarity and proficiency with the systems involved in conducting these tasks. How much do they know about these tools and workflows? What are the biggest time-sinkers they experience? What are the key differences in completing these workflows for each contextual team member and business unit? Find out how to empower them with the right support so these tasks feel seamless and effortless, as well as contextual to their specific role.

Slow and outdated processes can hours of busy work to your plate. Identify areas where you can lean on automation and pre-built templates to move repetitive tasks along faster. You should also audit your end-to-end workflow to spot these manual tasks and shorten workflows where necessary.

Be clear about benchmarks when assessing your tech stack. What defines success and efficiency if your goal is to streamline routine tasks? Do you have automated workflows, and if so, are these workflows saving you a sufficient amount of time? Are your tools helping you sort and map information for quicker decision-making? Did you provide contextual technology onboarding to your various business units and individual employees? Can those employees find task-related technology support when they need it?

USE CASE #2

Your employees are not adopting best practices for your digital applications and processes.

Resistance toward best practices often stems from a lack of buy-in or poor end-user training . Start by understanding why your employees aren’t motivated to change their workflows. Do these best practices impose limitations on your employee productivity? Steep learning curves can demotivate individuals with little time to learn about new workflows from scratch.

Pinpoint key actions within your application that can benefit from additional guidance and training. From there, implement workflows that make it easy for employees to access training resources during onboarding and day-to-day interactions.

Digital applications always evolve, so leverage tools to help you distribute and optimize training resources. Whatfix allows companies to measure employee engagement with in-app training content and guided product flows. You can use this data to analyze low engagement, identify employee friction points, and iterate on best practices to make them more impactful.

USE CASE #3

Your employees are not using the most efficient workflows in your applications and digital tasks.

Depending on your employees’ roles and responsibilities, their digital workflows will be based on different needs and priorities. What’s efficient for one function may not be efficient or relevant to another. Focus on personalization by assessing the goals of each team or department and understanding how digital tasks should be used to support them.

Assess the workflows your employees use across different tools in your tech stack. Are there parts of the workflows that can be condensed or removed? Are there opportunities for you to streamline workflows between disparate tools? Have you standardized and documented recommended workflows for employees to refer to on the job?

Proactively nudge employees toward the most efficient workflows with in-app content like beacons, smart tips, and pop-ups. Ferring Pharmaceuticals uses Whatfix’s smart tips to help employees work faster and better by overcoming in-app friction immediately and independently. Over 4,000 smart tips are shown to their employees daily.

USE CASE #4

Your organization is failing to innovate.

Evaluate your culture of digital innovation and how it enables employees to be creative, motivated, and productive. Do they have the necessary skills and knowledge to share ideas and become a proactive contributor? Identify opportunities to train and upskill employees so they can maximize the tools at their disposal and work with minimal dependencies.

Analyze all processes involved in your team’s innovation efforts — from brainstorming ideas to stakeholder communication, decision-making, and implementation. Are there bottlenecks that prevent innovation from moving quickly? Are employees held back by operational inefficiencies like slow approval processes, poor testing protocols, or insufficient digital support?

Support your innovation efforts with tools that remove barriers from ideation through implementation. You can foster an innovation-first culture with tools that streamline tasks like project management, analytics, customer relationship management, prototyping, communication, and digital adoption. Equip your employees with standardized documentation and contextual training so they’re well-prepared to adopt new technologies and apply digitization in creative and strategic ways.

Technology bridges people and processes together so teams can do better work faster.  But this can only happen if employees are aligned on how to maximize the tools they have. Whatfix places powerful training and support at the pinnacle of every digital transformation initiative to motivate employee adoption. 

Unlike training courses and static documentation, you can embed step-by-step guidance within the UI of your enterprise applications without using any code. Organizations use Whatfix to create and deploy in-app training content like interactive walkthroughs, tooltips, and self-help resource centers. All you need to do is choose a pre-built widget, customize it, and deploy it at high-friction points in your user journey across your CRM, ERP, HCM, CPQ, or any digital workflow.

With Whatfix DAP , it’s never been easier to enable employees in the flow of work, share recommended best practices, track employee engagement, and update content when processes change.

With Whatfix’s no-code editor, create:

• In-app guidance such as product tours, onboarding task lists, process flows, field validations, pop-ups, smart tips, and more – all providing contextual guidance for your employees at the moment of need, driving technology and business process adoption .
• Self-help user support that overlays on your digital workplace apps and integrates with your knowledge repositories such as your process documentation, intranet portal, internal wiki, Google Drive, LMS, and more. Users can search for any issue they’re facing, IT roadblock, or process-related question they have with its search functionality, and Self Help can provide conversational genAI-powered answers that is trained by your internal knowledge and documentation.
• A data-driven technology adoption strategy that captures insights into how your people are engaging and adopting your applications and digital workflows, helping you to uncover friction areas, under-adopted workflows or features, and tasks that are not being done correctly.

Whatfix supports organizations with the people, process, and technology-related support they need to reach their potential through people-centric IT and software enablement.

Ready to get started? Request a Whatfix demo now!

9 minute read

helped business professionals at:

Short answer

What makes a good case study presentation?

A good case study presentation has an engaging story, a clear structure, real data, visual aids, client testimonials, and a strong call to action. It informs and inspires, making the audience believe they can achieve similar results.

Dull case studies can cost you clients.

A boring case study presentation doesn't just risk putting your audience to sleep—it can actuallyl ead to lost sales and missed opportunities.

When your case study fails to inspire, it's your bottom line that suffers.

Interactive elements are the secret sauce for successful case study presentations.

They not only increase reader engagement by 22% but also lead to a whopping 41% more decks being read fully , proving that the winning deck is not a monologue but a conversation that involves the reader.

Let me show you shape your case studies into compelling narratives that hook your audience and drive revenue.

Let’s go!

How to create a case study presentation that drives results?

Crafting a case study presentation that truly drives results is about more than just data—it's about storytelling, engagement, and leading your audience down the sales funnel.

Here's how you can do it:

Tell a story: Each case study should follow a narrative arc. Start with the problem, introduce your solution, and showcase the results. Make it compelling and relatable.

Leverage data: Hard numbers build credibility. Use them to highlight your successes and reinforce your points.

Use visuals: Images, infographics, and videos can enhance engagement, making complex information more digestible and memorable.

Add interactive elements: Make your presentation a two-way journey. Tools like tabs and live data calculators can increase time spent on your deck by 22% and the number of full reads by 41% .

Finish with a strong call-to-action: Every good story needs a conclusion. Encourage your audience to take the next step in their buyer journey with a clear, persuasive call-to-action.

Visual representation of what a case study presentation should do:

How to write an engaging case study presentation?

Creating an engaging case study presentation involves strategic storytelling, understanding your audience, and sparking action.

In this guide, I'll cover the essentials to help you write a compelling narrative that drives results.

What is the best format for a business case study presentation?

4 best format types for a business case study presentation:

• Problem-solution case study
• Before-and-after case study
• Success story case study
• Interview style case study

Each style has unique strengths, so pick one that aligns best with your story and audience. For a deeper dive into these formats, check out our detailed blog post on case study format types .

What to include in a case study presentation?

An effective case study presentation contains 7 key elements:

• Introduction
• Company overview
• The problem/challenge
• Your solution
• Customer quotes/testimonials

To learn more about what should go in each of these sections, check out our post on what is a case study .

How to motivate readers to take action?

Based on BJ Fogg's behavior model , successful motivation involves 3 components:

This is all about highlighting the benefits. Paint a vivid picture of the transformative results achieved using your solution.

Use compelling data and emotive testimonials to amplify the desire for similar outcomes, therefore boosting your audience's motivation.

This refers to making the desired action easy to perform. Show how straightforward it is to implement your solution.

Use clear language, break down complex ideas, and reinforce the message that success is not just possible, but also readily achievable with your offering.

This is your powerful call-to-action (CTA), the spark that nudges your audience to take the next step. Ensure your CTA is clear, direct, and tied into the compelling narrative you've built.

It should leave your audience with no doubt about what to do next and why they should do it.

Here’s how you can do it with Storydoc:

How to adapt your presentation for your specific audience?

Every audience is different, and a successful case study presentation speaks directly to its audience's needs, concerns, and desires.

Understanding your audience is crucial. This involves researching their pain points, their industry jargon, their ambitions, and their fears.

Then, tailor your presentation accordingly. Highlight how your solution addresses their specific problems. Use language and examples they're familiar with. Show them how your product or service can help them reach their goals.

A case study presentation that's tailor-made for its audience is not just a presentation—it's a conversation that resonates, engages, and convinces.

How to design a great case study presentation?

A powerful case study presentation is not only about the story you weave—it's about the visual journey you create.

Let's navigate through the design strategies that can transform your case study presentation into a gripping narrative.

Add interactive elements

Static design has long been the traditional route for case study presentations—linear, unchanging, a one-size-fits-all solution.

However, this has been a losing approach for a while now. Static content is killing engagement, but interactive design will bring it back to life.

It invites your audience into an evolving, immersive experience, transforming them from passive onlookers into active participants.

Which of these presentations would you prefer to read?

Use narrated content design (scrollytelling)

Scrollytelling combines the best of scrolling and storytelling. This innovative approach offers an interactive narrated journey controlled with a simple scroll.

It lets you break down complex content into manageable chunks and empowers your audience to control their reading pace.

To make this content experience available to everyone, our founder, Itai Amoza, collaborated with visualization scientist Prof. Steven Franconeri to incorporate scrollytelling into Storydoc.

This collaboration led to specialized storytelling slides that simplify content and enhance engagement (which you can find and use in Storydoc).

Here’s an example of Storydoc scrollytelling:

Bring your case study to life with multimedia

Multimedia brings a dynamic dimension to your presentation. Video testimonials lend authenticity and human connection. Podcast interviews add depth and diversity, while live graphs offer a visually captivating way to represent data.

Each media type contributes to a richer, more immersive narrative that keeps your audience engaged from beginning to end.

Prioritize mobile-friendly design

In an increasingly mobile world, design must adapt. Avoid traditional, non-responsive formats like PPT, PDF, and Word.

Opt for a mobile-optimized design that guarantees your presentation is always at its best, regardless of the device.

As a significant chunk of case studies are opened on mobile, this ensures wider accessibility and improved user experience , demonstrating respect for your audience's viewing preferences.

Here’s what a traditional static presentation looks like as opposed to a responsive deck:

Streamline the design process

Creating a case study presentation usually involves wrestling with an AI website builder .

It's a dance that often needs several partners - designers to make it look good, developers to make it work smoothly, and plenty of time to bring it all together.

Building, changing, and personalizing your case study can feel like you're climbing a mountain when all you need is to cross a hill.

By switching to Storydoc’s interactive case study creator , you won’t need a tech guru or a design whizz, just your own creativity.

You’ll be able to create a customized, interactive presentation for tailored use in sales prospecting or wherever you need it without the headache of mobilizing your entire team.

Storydoc will automatically adjust any change to your presentation layout, so you can’t break the design even if you tried.

Case study presentation examples that engage readers

Let’s take a deep dive into some standout case studies.

These examples go beyond just sharing information – they're all about captivating and inspiring readers. So, let’s jump in and uncover the secret behind what makes them so effective.

What makes this deck great:

• A video on the cover slide will cause 32% more people to interact with your case study .
• The running numbers slide allows you to present the key results your solution delivered in an easily digestible way.
• The ability to include 2 smart CTAs gives readers the choice between learning more about your solution and booking a meeting with you directly.

Light mode case study

• The ‘read more’ button is perfect if you want to present a longer case without overloading readers with walls of text.
• The timeline slide lets you present your solution in the form of a compelling narrative.
• A combination of text-based and visual slides allows you to add context to the main insights.

Marketing case study

• Tiered slides are perfect for presenting multiple features of your solution, particularly if they’re relevant to several use cases.
• Easily customizable slides allow you to personalize your case study to specific prospects’ needs and pain points.
• The ability to embed videos makes it possible to show your solution in action instead of trying to describe it purely with words.

UX case study

• Various data visualization components let you present hard data in a way that’s easier to understand and follow.
• The option to hide text under a 'Read more' button is great if you want to include research findings or present a longer case study.
• Content segmented using tabs , which is perfect if you want to describe different user research methodologies without overwhelming your audience.

Business case study

• Library of data visualization elements to choose from comes in handy for more data-heavy case studies.
• Ready-to-use graphics and images which can easily be replaced using our AI assistant or your own files.
• Information on the average reading time in the cover reduces bounce rate by 24% .

Modern case study

• Dynamic variables let you personalize your deck at scale in just a few clicks.
• Logo placeholder that can easily be replaced with your prospect's logo for an added personal touch.
• Several text placeholders that can be tweaked to perfection with the help of our AI assistant to truly drive your message home.

Real estate case study

• Plenty of image placeholders that can be easily edited in a couple of clicks to let you show photos of your most important listings.
• Data visualization components can be used to present real estate comps or the value of your listings for a specific time period.
• Interactive slides guide your readers through a captivating storyline, which is key in a highly-visual industry like real estate .

Medical case study

• Image and video placeholders are perfect for presenting your solution without relying on complex medical terminology.
• The ability to hide text under an accordion allows you to include research or clinical trial findings without overwhelming prospects with too much information.
• Clean interactive design stands out in a sea of old-school medical case studies, making your deck more memorable for prospective clients.

Dark mode case study

• The timeline slide is ideal for guiding readers through an attention-grabbing storyline or explaining complex processes.
• Dynamic layout with multiple image and video placeholders that can be replaced in a few clicks to best reflect the nature of your business.
• Testimonial slides that can easily be customized with quotes by your past customers to legitimize your solution in the eyes of prospects.

Grab a case study presentation template

Creating an effective case study presentation is not just about gathering data and organizing it in a document. You need to weave a narrative, create an impact, and most importantly, engage your reader.

So, why start from zero when interactive case study templates can take you halfway up?

Instead of wrestling with words and designs, pick a template that best suits your needs, and watch your data transform into an engaging and inspiring story.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Free PowerPoint Case Study Presentation Templates

By Joe Weller | January 23, 2024

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We’ve collected the top free PowerPoint case study presentation templates with or without sample text. Marketing and product managers, sales execs, and strategists can use them to arrange and present their success stories, strategies, and results.

On this page, you'll find six PowerPoint case study presentation templates, including a  marketing case study template , a  problem-solution-impact case study , and a  customer journey case study template , among others. Plus, discover the  key components of successful case study presentations , find out the  different types of case study presentations , and get  expert tips .

PowerPoint Single-Slide Case Study Presentation Template

Download the Sample Single-Slide Case Study Presentation Template for PowerPoint Download the Blank Single-Slide Case Study Presentation Template for PowerPoint

When to Use This Template:  Use this single-slide case study presentation template when you need to give a quick but effective overview of a case study. This template is perfect for presenting a case study when time is limited and you need to convey key points swiftly.

Notable Template Features: You can fit everything you need on one slide. Download the version with sample text to see how easy it is to complete the template. Unlike more detailed templates, it focuses on the main points, such as the problem, solution, approach, and results, all in a compact format. It's great for keeping your audience focused on the key aspects of your case study without overwhelming them with information.

PowerPoint Marketing Case Study Template

Download the Sample Marketing Case Study Template for PowerPoint

Download the Blank Marketing Case Study Template for PowerPoint

When to Use This Template: Choose this marketing case study template when you need to dive deep into your marketing strategies and results. It's perfect for marketing managers and content marketers who want to showcase the detailed process and successes of their campaigns. 

Notable Template Features: This template focuses on the detailed aspects of marketing strategies and outcomes. It includes specific sections to outline business needs, results, and strategic approaches.

PowerPoint Problem-Solution-Impact Case Study Template

Download the Sample Problem-Solution-Impact Case Study Template for PowerPoint

Download the Blank Problem-Solution-Impact Case Study Template for PowerPoint

When to Use This Template:  This problem-solution-impact case study template is useful for focusing on how a challenge was solved and the results. Project managers and strategy teams that want to clearly portray the effectiveness of their solutions can take advantage of this template. 

Notable Template Features: This template stands out with its clear structure that breaks down the case into problem, solution, and impact. Use the template — available with or without sample data — to help you tell a complete story, from the issue faced to the solution and its results, making it perfect for presentations that need to show a clear cause-and-effect relationship.

PowerPoint Comparative Study Template

Download the Sample Comparative Study Template for PowerPoint  

Download the Blank Comparative Study Template for PowerPoint  

When to Use This Template:  Choose this comparative study template — available with or without sample data — to illuminate how different products, strategies, or periods stack up against each other. It's great for product managers and research teams who want to do side-by-side comparisons. 

Notable Template Features: This template lets you put things next to each other to see their differences and similarities, with a focus on direct comparisons. Use the columns and split slides to make the content easy to understand and visually appealing, perfect for highlighting changes or different approaches.

PowerPoint Customer Journey Case Study Template

Download the Sample Customer Journey Case Study Template for PowerPoint

Download the Blank Customer Journey Case Study Template for PowerPoint

When to Use This Template: This template is useful for customer experience managers and UX designers who need to understand and improve how customers interact with what they offer. Use the customer journey case study template with sample data to see how to show every step of a customer's experience with your product or service. 

Notable Template Features:  This template focuses on the whole path a customer takes with a product or service. It follows them, from first learning about the offering to after they buy it.

PowerPoint Case Study Storyboard Template

Download the Sample Case Study Storyboard Template for PowerPoint   Download the Blank Case Study Storyboard Template for PowerPoint  

When to Use This Template:  Creative teams and ad agencies should use this case study storyboard template — with or without sample data — to tell a story using more images than text.

Notable Template Features: This template transforms a case study into a visual story. Effectively communicate the journey of a business case, from the challenges faced to the solutions implemented and the results achieved.

Key Components of Successful Case Study Presentations

The key components of successful case study presentations include clear goals, engaging introductions, detailed customer profiles, and well-explained solutions and results. Together they help you present how your strategies succeed in real-world scenarios. 

The following components are fundamental to crafting a compelling and effective marketing case study presentation:   

• Clear Objective:  Define the goal of your case study, ensuring it addresses specific questions or goals. 
• Engaging Introduction:  Start with an overview of the company, product, or service, as well as the context to provide necessary background information. 
• Customer Profile:  Detail your target customer demographics and their needs to help the audience understand who the marketing efforts are aimed at and their relevance. 
• The Challenge:  Clearly articulate the primary problem or issue to overcome to establish the context for the solution and strategy, highlighting the need for action. 
• Solution and Strategy:  Describe the specific strategies and creative approaches used to address the challenge. These details should demonstrate your approach to problem-solving and the thought process behind your decisions. 
• Implementation:  Explain how the solution was put into action to show the practical application. This description should bring your strategy to life, allowing the audience to see how you executed plans. 
• Results and Impact:  Present measurable outcomes and impacts of the strategy to validate and show its effectiveness in real-world scenarios. 
• Visual Elements:  Use charts, images, and infographics to make complex information more accessible and engaging, aiding audience understanding. 
• Testimonials and Quotes:  Include customer feedback or expert opinions to add credibility and a real-world perspective, reinforcing your strategy’s success. 
• Lessons Learned and Conclusions:  Summarize key takeaways and insights gained to show what the audience can learn from the case study. 
• Call to Action (CTA):  End with an action you want the audience to take to encourage engagement and further interaction.

Different Types of Case Study Presentations

The types of case study presentations include those that compare products, showcase customer journeys, or tell a story visually, among others. Each is tailored to different storytelling methods and presentation goals.

The following list outlines various types of case study presentations:   

• Problem-Solution-Impact Case Study:  This type focuses on a clear narrative structure, outlining the problem, solution implemented, and final impact. It's straightforward and effective for linear stories. 
• Comparative Case Study:  Ideal for showcasing before-and-after scenarios or comparisons between different strategies or time periods. This option often uses parallel columns or split slides for comparison. 
• Customer Journey Case Study:  Centered on the customer's experience, this option maps out their journey from recognizing a need to using the product or service, and the benefits they gained. It's a narrative-driven and customer-focused case study format. 
• Data-Driven Case Study:  Emphasizing quantitative results and data, this format is full of charts, graphs, and statistics. This option is perfect for cases where numerical evidence is the main selling point. 
• Storyboard Case Study:  Use this type to lay out the case study in a storytelling format. This option often relies on more visuals and less text. Think of it as a visual story, engaging and easy to follow. 
• Interactive Case Study:  Designed with clickable elements for an interactive presentation, this type allows the presenter to dive into different sections based on audience interest, making it flexible and engaging.
• Testimonial-Focused Case Study:  This format is best for highlighting customer testimonials and reviews. It leverages the power of word of mouth and is highly effective in building trust.

Expert Tips for Case Study Presentations

Expert tips for case study presentations include knowing your audience, telling a clear story, and focusing on the problem and solution. They can also benefit from using visuals and highlighting results.

“Case studies are one of the most powerful tools in an organization’s marketing arsenal,” says Gayle Kalvert, Founder and CEO of  Creo Collective, Inc. , a full-service marketing agency. “Done correctly, case studies provide prospective buyers with proof that your product or service solves their business problem and shortens the sales cycle.”   

“Presentations are probably the most powerful marketing asset, whether for a webinar, a first meeting deck, an investor pitch, or an internal alignment/planning tool,” says marketing expert  Cari Jaquet . “Remember, the goal of a case study presentation is not just to inform, but also to persuade and engage your audience.” 

Use these tips to make your presentation engaging and effective so that it resonates with your audience:   

• Know Your Audience:  Tailor the presentation to the interests and knowledge level of your audience. Understanding what resonates with them helps make your case study more relevant and engaging. “Presentations can also be a forcing function to define your audience, tighten up your mission and message, and create a crisp call to action,” explains Jaquet.
• Tell a Story:  Structure your case study like a story, with a clear beginning (the problem), middle (the solution), and end (the results). A narrative approach keeps the audience engaged. 
• Focus on the Problem and Solution:  Clearly articulate the problem you addressed and how your solution was unique or effective. This section is the core of a case study and should be given ample attention. 
• Use Data Wisely:  Incorporate relevant data to support your points, but avoid overwhelming the audience with numbers. Use charts and graphs for visual representation of data to make it more digestible. 
• Highlight Key Results:  Emphasize the impact of your solution with clear and quantifiable results. This could include increased revenue, cost savings, improved customer satisfaction, and similar benefits.
• Incorporate Visuals:  Use high-quality visuals to break up text and explain complex concepts. Consider using photos, infographics, diagrams, or short videos.  “I put together the graphics that tell the story visually. Speakers often just need a big image or charts and graphs to help guide their talk track. Of course, if the audience expects details (for example, a board deck), the graphic helps reinforce the narrative,” shares Jaquet.
• Include Testimonials:  Adding quotes or testimonials from clients or stakeholders adds credibility and a real-world perspective to your presentation. 
• Practice Storytelling:  A well-delivered presentation is as important as its content. Practice your delivery to ensure you are clear, concise, and engaging. At this point, it also makes sense to solicit feedback from stakeholders. Jaquet concurs: “Once my outline and graphics are in place, I typically circulate the presentation draft for review. The feedback step usually surfaces nuances in the story or key points that need to show up on the slides. There is no point in building out tons of slides without alignment from the speaker or subject matter experts.”
• End with a Strong Conclusion:  Summarize the key takeaways and leave your audience with a final thought or call to action. 
• Seek Feedback:  After your presentation, request feedback to understand what worked well and what could be improved for future presentations. 

“Don't underestimate the power of a great presentation. And don't wait until the last minute or try to invent the wheel on your own,” advises Jaquet. “Many times, getting the next meeting, winning the deal, or getting the project kicked off well, requires your audience to understand and believe your story.”

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Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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Creating a Professional Case Study Presentation: Templates & Tips

Written by: Unenabasi Ekeruke

Winning over clients is tough work. You're going to need cold, hard proof and real-world results to prove the value of your solution.

One of the best ways to show your product or solution works is by using compelling case studies . According to a Content Marketing Institute report, 69% of B2B marketers believe in the persuasive power of case studies and use them for marketing.

Case studies weave captivating stories about the positive results and experiences previous clients have had with your solution. When done right, a professional presentation around your case study can help you market your brand, win over new customers and increase sales .

Not sure how to create or deliver top-notch case study presentations? You've come to the right place.

In this article, we'll show you how to create winning case study presentations, how to present a case study, plus templates you can use right away.

Let's get to it.

Here’s a short selection of 6 easy-to-edit case study presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is a case study presentation, why are case study presentations important, what to include in a case study presentation, case study example, 6 case study presentation templates, tips to nail your case study presentation, your turn: put together compelling case study presentations with visme.

A case study is an in-depth examination of a subject, group, event, or entity within a real-world context. The goal is to better understand key functionalities, outcomes and successes.

When it comes to marketing, case studies are stories that highlight the effectiveness of your solution and your success in solving client problems.

• Case studies are invaluable for sales and marketing; they add a layer of social proof, nurture leads and boost conversions.
• A well-written case study presentation includes these key elements: an executive summary, problem statement, solution, execution, results and conclusion.
• Visme provides a rich library of templates, design assets and features for creating stunning and compelling case study presentations.

When used for educational purposes, they are effective teaching tools. They are engaging and enable students to:

• Understand research methodologies and analytical tools
• Develop problem-solving skills
• Learn complex decision-making

Case study presentations help you tell these compelling stories using written content, visuals, charts, graphs and other tools. This type of sales and marketing presentation can come in handy during sales pitches, trade shows, workshops, conferences, networking events and more. You can either pre-record it, present it virtually, or opt for an in-person presentation.

No matter the type of business you're doing, case studies can be invaluable for sales and marketing.

If you're still in doubt about the potency of case studies, check out these compelling statistics.

• According to HubSpot's State of Marketing Report, 13% of marketers say case studies are one of the key assets used within their content strategy.
• Additionally, 23% of marketers agree that case studies help boost conversions. Also, 9% of marketers say case studies are best for nurturing leads.

According to the Content Marketing Institute, 80% of tech content marketers use case studies in their marketing strategy.

There's often a misconception that case studies are just marketing content meant to stroke your company's ego. The truth, however, is that case studies are more about making customers understand how your company can help them.

When pitching your solution, case studies add a layer of social proof. Rather than focusing solely on your product or its features, your case study should spotlight real-world results and the impact of your solution on customers, industry and society.

There are various scenarios for developing case studies, including:

• Showing prospects how your solution has worked for similar users, their positive experiences and how it can meet their needs
• Presenting real-life examples, use cases and results to boost credibility and the client's confidence in your brand
• Convincing customers of the benefits of your products, services and capabilities
• Scheduled discussion on the viability of an idea and its effects on your business
• Analyzing and recommending solutions to problems for your company or clients

Build relationships with customers and drive sales growth

• Reach out to prospects with impressive pitch decks and proposals that convert
• Monitor clients' level of engagement to see what they are most interested in
• Build a winning sales playbook to maximize your sales team's efficiency

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Before we show you how to present your case study, let's discuss what should go in a case study . A well-written case study design should include the following sections:

1. Executive Summary

This section provides a brief overview of the entire case study. Readers should be able to scan it and get the hang of everything you want to discuss.

2. Problem Statement

This section should detail the goals and purpose of your case study.

You should highlight the problem you've identified that your study is looking to solve or questions you intend to answer through your case study. What are the main issues that led to the case study and what will your audience learn?

3. Solution

This case study slide forms the core of your case study. Here you want to explain how you solved the problem.

Discuss how other clients found you, what solutions they chose, why they chose them and how you implemented them.

4. Execution

This section should detail the journey to helping the client achieve the results.

You want to touch on the planning, processes, risks, metrics, KPI and factors you need to get an even better result. Describe the issues you faced during execution and how you mitigated them.

Here, you need to explain the positive impact or benefits of your solution on the client's project or business.

It could be financial results, growth results, improvements, or increases in productivity. Be sure to provide clear evidence like images, videos, statistical data and numbers.

6. Conclusion

Share reviews, quotes, testimonials and recommendations from existing customers about your solution.

When including these elements of a case study presentation, remember to back them up with visuals that engage your audience through storytelling and real-life examples.

Here's an example of a case study we created for Lincoln Learning Solutions, an online K12 curriculum provider founded in 2005.

Problem: The company was forced to downsize and ended up without a professional graphics designer on its team. As a result, they struggled to create visually appealing graphics.

Solution: By using Visme, they're now able to create visually appealing marketing content, graphics and visuals without the aid of any professional graphic designer. They use Visme to create various visual content, including educational infographics, presentations, newsletters, social media graphics and more.

Results: Lincoln Learning Solutions now creates 3x more content and other collaborative projects with Visme than if they had opted to continue working with a single graphic designer.

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To help you weave a captivating narrative about the effectiveness of your solution, we've put together stunning case study templates for creating your case study. These case study presentation examples cut across various use cases and industries.

1. Marketing Case Study

This generic case study template is a powerful marketing tool for businesses of any size.

You can use it to elaborate on projects or solutions provided to satisfied clients—from the problem that led them to use your tool to your approach to the outcomes or results they've seen. Each section tells a compelling story, offers social proof and spotlights your biggest achievements.

In addition to its rich and bright color combination, this template is interactive. You can liven up your presentations by embedding images, videos and animations. Make this template work for you by editing content and inserting your logo, fonts, images and other design assets.

2. Business Case Presentation

Whether you're doing an in-person or virtual case study presentation, this template has everything you need to impress your audience. You can present a compelling business case that wins over your prospective clients and partners.

Visme has an extensive repository of customizable assets, including icons, charts, shapes, backgrounds, animated assets, stock photos and videos. Customizing this template takes only a few minutes, thanks to our intuitive and easy-to-use drag and drop template.

3. Clinical Case Study Presentation

This presentation template is ideal for drawing attention to rare clinical cases. It provides details about the patient's medical history, medications, results and follow-up. The template heavily relies on bright colors, icons, shapes and visuals to make important data stand out.

There's no limit to what you can achieve with Visme's presentation software . You can use charts and graphs to show compelling figures, patterns and relationships and leave important clues for your audience. The tool supports collaboration across teams. It lets you work with your team on your presentation and get feedback in real-time.

4. UX Case Study

Showcase your past clients' impressive results after working with your company using this stunning case study template. The cover page features a unique style, layout and color theme that blends with the rest of the document.

Notice how the template chronicles the customer's journey, starting with the problem. It elaborates on the approach to solving the problem and the measurable outcomes.

This template makes good use of shapes, images and icons to present the results in a captivating way. You can customize this template for different niches in which you've found notable success.

Use our intuitive editor to add or remove slides and swap your content, images, fonts and other assets to suit your taste.

5. Software Demo Platform Case Study

This case study examines the importance of using demos to increase sales. With this case study format, you can position your brand as a topical authority in your niche.

The template introduces the subject in the case study, their approach to ramping up sales and the effect. It highlights the results and key takeaways from the case study.

Here's what makes this template stand out. The template has a dark blue background while using bright-colored fonts and charts to maintain a strong visual contrast.

Go ahead and customize this template to reflect your brand image and content. Once done, you can embed it on your site using a snippet of code, download it in PDF or PPTX format or share it online with a public or private link.

6. HR Consulting Case Study

If you're looking to entice prospects with the success stories of your previous clients, this case study template is a perfect fit. In it, you'll find real-world examples of how your product or service addressed a client's challenge and impressive results backed by data.

The cover page has a bold headline and summary of the results that catches the eye. At a glance, the reader gets a sneak peek of your notable accomplishments and the type of results they can expect from your brand.

Create your ideal case study presentation by adding new design elements like elegant fonts and icons, high-resolution images, videos and animations.

Below are some helpful tips for designing and presenting your case study to clients, prospects, investors and key stakeholders.

1. Determine Your Goals

This is the first step to designing your case study. What are you looking to achieve, or what message do you want to convey in your case study?

We get it. Case studies are created to demonstrate the value of your solution to customers. However, we recommend aligning your objectives with the value (solution and results) you want your customers to see.

For example, depending on your client's pain points, your objective may be to show your solution helped other clients to:

• Increase productivity, revenue and profit
• Minimize employee turnover
• Gain a competitive advantage
• Drive sustainability or energy efficiency

2. Pick a Compelling Case Study

Once you have outlined what your case study is set to achieve, you need to pick a suitable case study.

We recommend having an arsenal of case studies at your disposal. This will give you the variety you need to whip out and present the best and most relevant case study for each prospect.

Stand-out case studies boost credibility and drive prospects' interest in your solution. For example, you should prioritize case studies featuring reputable brands.

Another top choice is case studies of clients who had complicated problems or clients who left your competitors to work with you. These case study examples typically provide a more compelling story and outcomes.

3. Use Templates

Case studies riddled with design and visual flaws can put off prospects. Using templates keeps your presentation structure organized and visually appealing. Beautiful case study templates like the ones above make your job much easier. It allows you to spend your time on content rather than aesthetics.

4. Use High-Quality Visual Aids

When preparing your presentation, use quality visual aids to break up the text and keep your audience engaged.

You don't want to bore your audience with large walls of irrelevant text and vague statements. Instead, use more numbers and visual aids like charts , graphs , images and videos to show compelling proof of success. They make your message clear and lend credence to your arguments.

Did you help your clients increase sales? If yes, show the percentage increase in numbers and charts or graphs to show a spike.

Notice how the case study template highlights compelling figures using graphs and charts.

5. Deliver a Flawless Presentation

You've already put in a lot of effort to create a solid professional case study. However, even the best-written case study will fail to deliver without a winning delivery.

So, how do you get your clients to buy into your case study during the critical presentation phase? How do you present your case study in a simple, clear and persuasive way?

Keep reading.

Tell an Emotional Story

When presenting case studies, deploy storytelling—it works.

Think of storytelling as a hook that draws your audience into your presentation. Your story could clearly describe the problem a similar client faced, the solution you implemented and what they're currently enjoying.

It's not enough to use facts and figures alone. Injecting an emotional appeal into your narrative will make your case study memorable and impactful.

One way to create a human connection is by painting a clear picture your audience can relate to. You want to visualize their journey to success based on your results with existing clients.

Focus on the Client

Remember that the case study is not about you or your salesperson. Companies that focus more on themselves often come off as self-centered.

You should research your prospects and focus on their needs and challenges. Not only will your presentation be relatable, but it will have an emotional appeal and motivate your clients to take action.

So dig deep to find out these things:

• Your client's concerns and pain points
• The goals and outcomes your clients are looking to achieve and
• The problems holding them back from achieving their goals

The more you can align your presentation with the client's needs and clearly articulate them, the faster you can secure their buy-in. Otherwise, your case study will sound like a thinly disguised sales pitch.

Connect and Engage Your Audience

Do you want to avoid situations where your audience zones off or nods off to sleep during your presentations?

Make your presentation a two-way dialogue. The more you can engage your audience, the more impactful your presentation will be.

Here are some effective ways to engage your audience.

• Grab your audience's attention with a strong presentation opening . You can introduce yourself, tell a joke and review the agenda.
• Ask thought-provoking questions or seek their opinions to understand what value means to them.
• Smile and make eye contact to build rapport with your audience.
• Weave relatable visual aids, colorful metaphors, or other multimedia into your presentations to make your point stand out.
• Keep the conversation going and avoid sounding like you're giving a lecture or reading off a script.

You can also use Visme's interactive presentation tool to wow your audience by zooming into a key point in your presentation.

Keep It Brief and Interesting

No matter how much time you're allotted, keep your presentation brief.

Why does it matter? Humans have short attention spans. So, to avoid losing audience attention, spend more time on slides that drive home your points.

In the middle of the presentation, you may be asked to dive deeper into a particular aspect or answer other questions.

Whatever happens, be prepared to answer questions in the middle of your presentations. You can create appendix slides to expand on some aspects of your case study.

So there you have it. We've discussed everything you need to know about creating and delivering a stunning case study presentation.

Case studies can be an effective sales and marketing tool for convincing and converting prospects into paying customers. However, to deliver a smashing presentation that wows your audience, we recommend using Visme's case study templates . You'll find templates for every niche and use case.

Visme offers a wide array of design assets, visual aids, images, videos and animations to make your presentation pop. After tweaking your template, you can embed your case study on your blog or website. Also, you can share it online using a link or download it for offline use in multiple formats, like PDF and HTML5.

Easily put together professional case study presentations that impress your clients

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

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20+ Best Free Business Case Study PowerPoint PPT Templates Downloads

Are you struggling to present your business case studies in a PowerPoint presentation? Are you having a hard time creating a professional design that catches your audience's attention?

Detail your case study in great detail with premium case study PowerPoint templates. A case study template for PPT will help you quickly create a case study presentation. 

We'll share case study PowerPoint template free designs. You'll also see top-selling case study templates for PPT available on Envato Elements.

Grab a case study template today and take your presentations to the next level!

5 Best-Selling Premium Case Study Templates PPT on Envato Elements (For 2023)

There are tons of amazing-looking case PowerPoint templates on Envato Elements. When you turn to a business case template PPT, you’ll enjoy pro styling and designs. It’s your best bet in 2023!

To help you get started, we’ve showcased five of the top PPT of case study designs on Elements:

1. Case Study PowerPoint Presentation

This is one creative case study PowerPoint. It's got a beautiful overlay of elements on all the slides and even has infographic slides. There are also tons of icons that you can choose from to add to any one of the slides. 

Here are the main features for this case study template for PPT:

• 5 color variations
• 125+ total slides
• free fonts used
• animations and transitions implemented

2. Business Case Study Slides PowerPoint Template

This is a minimalist and modern-looking case study PPT template. It's got a red color scheme with many drag-and-drop image placeholders. The font used in this theme looks incredible and will translate well for your case studies. If you need a fully editable and simple template, this one's for you.

Top PPT of case study designs like this are loaded with features. Here's what you can expect from this case study template for PPT:

• 26 premade slides
• fully editable
• resizable and editable graphics
• 16:9 aspect ratio

3. Case Study Google Slides

This is one stunning-looking case study PowerPoint template. It features a blue color scheme and a modern design. There are many abstract shapes on various slides that give the template a more modern look and feel. There are even slides that contain charts and graphs. 

Here are the main features for this PPT of case study design:

• 20 unique slides
• free fonts & Icon fonts

 4. Business Strategy Presentation Template

Here's a stunning case study template PPT with your project needs in mind. This one focuses on a strategic case study for your business. It's built to share imagery, charts, and graphics that give audiences the key details they need. 

With this business case template PPT, you’ll enjoy:

• 26 animated slides with custom layouts
• easy-to-use image placeholders for your favorite photos
• resizable illustrations and graphics
• free fonts used throughout 

5. Brand Proposal Presentation Template

Your brand can benefit from case studies to demonstrate its impact to an audience. This template is purpose-built, with 20 brand-focused slides inside. A case study PowerPoint template like this is targeted towards creative industries to share how they market to the world. 

Launch the business case template PPT and you’ll get these key features:

• widescreen 16:9 slides
• overview, intro, and timeline designs to share milestones
• ample room for portfolio images
• elegant, modern colors
• fully editable data infographics on many slides 

20 Top Free Business Case Study PowerPoint PPT Templates to Download (2023)

Are you trying to find a business case study template for PPT free? While free templates might seem like a good deal, they often don't have the same flexibility as professionally designed case study PPT designs.

There's another choice for PPT of case study options. Here's the deal:

Every month Envato Elements offers 12 different hand-selected files, (fonts, presentations, videos, and more). Create a free account to download this month's free premium files now.

Are you still looking for a low-budget case study template for PPT? Here are the best business case study PowerPoint templates free downloads we could find:

1. Free Company Meeting PowerPoint Template

Free Company Meeting PowerPoint Template has an image of a businessman checking time and meeting schedule and arrangements for trade deals. This business case study template PPT for free is 892 Kb has a 4:3 aspect ratio.

2. National Business PowerPoint Templates

National Business PowerPoint template is a free case study template for PPT with a world image and a zoom design focusing on Europe. The file size is 1.6 MB.

3. Free Development PowerPoint Template

Free Development PowerPoint Template is a business case study PowerPoint template free download with a tag cloud illustration and gears in the background of the slide. The file size is 724 Kb.

4. Cooperation Process PowerPoint Templates

This free case study template for PPT has a handshaking image. The presentation contains twenty-five slides.

5.  Free Go-To-Market Strategy PowerPoint Template

This business case study template PPT for free has a blue background with a few colorful abstract shapes. There's an image of many hands coming together to show teamwork on the cover. 

6. Formal Slides PowerPoint Templates

This free case study template for PPT has green shaded geometric shapes. There are twenty-one slides in this business case template PowerPoint.

7. Free Plan PowerPoint Business Template

This is a very basic free case study PPT. It's got a gray background with a pencil and blueprint graphic on the bottom left corner. 

8. Analysis Consultant PowerPoint Templates

This case study presentation template for free has three master slides. The page size is 1024px x 768px and is 451 Kb download size.

9. Free Consultation PowerPoint Template

This template has business men and women graphics in the background. The template has a wood graphic background.

10. Business Work PowerPoint Templates

 This case study presentation template for free has a world globe image with an arrow shape to show a business background. Included are three master slides.

11. Free Corporate Presentation with Curves PowerPoint Template

This is a very basic presentation template. It's got abstract curve graphics in the background. The template was downloaded 178k times. 

12. Dark Blue Stripes

Included are twenty-five different slides in this template. The template is fully editable. 

13. Free Conference Room PowerPoint Template

The template features a conference room image on the main slide. The download size is 443Kb.

14. Upward Arrows

Included are thirty-five slides in this business case study template PPT for free. The business case template PowerPoint slides feature a pattern of upward arrows and green tones.

15. Free Consensus PowerPoint Template

This template is a very basic PowerPoint. It's got a 3D cube in the background. 

16. Geometric Corporate

This is a corporate style free case study template for PPT. This template features twenty-five different slides.

17. Industry 4.0 Revolution PowerPoint Templates

There are drag-and-drop image placeholders in this case study PowerPoint template (free.) The aspect ratio of the slides is 16:9. 

18. Double Exposure Business PowerPoint Templates

This  free case study template PPT contains vector graphics that are fully resizable. There are one hundred and thirty-five icons in this business case template PPT.

19. Premium Business

There are twenty-five slides in this free case study template PPT. All the slides are fully editable. 

20. City Buildings Business PowerPoint Template

This case study PowerPoint template free contains many charts. The aspect ratio of the slides is 16:9.

Still not sure how to make a great case study PowerPoint? We'll now go over a few tips that'll help you get the most out of your templates.

Best Case Study PowerPoint Templates on Envato Elements (With Unlimited Use)

Explore the hundreds of high-quality case study PowerPoint templates on Envato Elements. For one low monthly fee, download as many case study PPTs as you want.  

Case Study PPT Templates

You can also download all the other resources available on Envato Elements such as:

• presentation templates

All Elements design templates available come ready to use. They feature stylish designs and are fully customizable to help you make the best possible case study template in PPT.

Let's look at a few premium case study templates for PPT.

How to Make a Case Study PowerPoint Presentation Quickly

Sure, you can find a case study PowerPoint template free around the web. But to ensure a winning impression, you need to go premium. With a design from Envato Elements, you’ll enjoy unmatched styling. 

Premium templates shine because of their ease of use. In fact, you can customize them in just five quick steps! In no time, you’ll have your own business case template PPT ready to share with the world. Let’s learn how.

Want to follow along? Download the premium Ombar Creative Brief template from Envato Elements today.

1. Add Case Study PowerPoint Text

With a case study PowerPoint template open, it’s time to add custom text. Notice that on premium slides, you’ll see words already in place. These are placeholder text boxes, and they’re meant to save you a ton of time.

All you've got to do is remove the existing text and drop in your own words. 

To do this, click into a text box. Then, drag your cursor to select the contents. Finally, start typing. Your own words appear.

Simply repeat these easy steps across other slides to fill out your own case study in PPT for 2023. 

2. Customize Font Designs

When you’ve added text to your business case template PowerPoint, it’s time to style your font designs. It’s easy to forget that text is really a key part of your design aesthetic. But PPT makes it easy to adapt to your own tastes and project needs.

Begin by selecting text on a slide. Then, find the Home tab on PowerPoint’s ribbon. In the Font group, you’ll see an array of options.

For example, you can click on the drop-down menus to change the font size and style. Then, using the buttons, add cool font effects like italics, highlights, and more. 

3. Edit Shape Colors

A premium case study PowerPoint template like this includes a beautiful color palette. It’s an elegant design that fits any project well. But you don’t have to use it!

Thanks to premium templates and PPT features, you can easily edit shape colors to meet your needs.

To edit shape colors, begin by clicking on a shape or object to select it. You’ll see a tab appear on the ribbon: Shape Format . Click there, then choose Shape Fill.

From the color chooser, select a new shade to apply. Click on its thumbnail and watch the shape you've selected transform. It’s a powerful, fast way to bring your own sense of style to your favorite case study template PPT. 

4. Insert Photos and Images

No case study template PPT is complete without plenty of images. Photos let you show off the results your projects have achieved. And they add context to your goals and future plans. They’re an essential part of every top case study presentation in 2023 and beyond. 

Find a slide like #2 in the Ombar template deck. In the upper left, you’ll see an image placeholder. To add a photo, browse to a stored image file on your computer. Click on it, then drag and drop it onto the placeholder in PPT. 

PowerPoint instantly imports the photo, sized and scaled to be a perfect fit. It’s amazingly easy, and you can repeat on other slides as needed. 

5. Save Slides for Sharing

When you’ve finished editing your business case template PPT, it’s time to share it with the world. The goal here is to make your presentation accessible for your audience. You've got two options:

• saving your slides in PowerPoint format
• saving your slides as a PDF file.

Let’s look at both.

Begin by clicking File > Save As . Choose Browse , then give your file a name. Now, you can choose your format by clicking on the Save As Type drop-down. When you save a PowerPoint Presentation (.pptx) file, you’ll be saving and sharing a fully featured copy of your presentation.

You can also choose PDF from the dropdown. This keeps a static copy of your slides. But they’ll be more widely shareable, since a PDF file is viewable on almost any device. Consider your audience and project needs as you decide! 

Finally, click Save . In just five easy steps, you’ve learned how to customize a business case template PPT from scratch. Get started now!  

5 Quick Tips To Make Great Business Case Study Presentations in 2023

In this next section, we'll go over five tips to help you create your business case study presentation:

1. Give Background Information

Before you go into your case study, it's important to detail the current situation. Not all of your audience will understand the context of your case study, so you need to outline it first.

2. Include Charts & Graphs

The statistics that you provide for your case study are one of the most important parts of the presentation. Charts and graphs help you visually display your researched facts. Be sure to include these throughout the business case template PPT.

3. Evaluate From All Angles

A case study PowerPoint template isn't just about detailing your point of view. Detail other points of view and compare it with yours. This shows the audience that you've taken into consideration other points of view.

4. Collect Testimonials

Testimonials in your case study provide extra social proof and credibility to all the claims that you're making. Include these testimonials on their own slides in your case study template PPT.

5. Focus on the Story

Creating an engaging story from your case study helps your presentation. It'll give the audience more of an emotional connection to the case study. Be sure to use images in your presentation to help tell your case studies story. 

So far, we've covered many premium and free case study PowerPoint templates that you can download. If these templates don't fit your presentation, then check out the next section.  

Discover More Top Premium PowerPoint PPT Template Designs

Looking for even more case study PowerPoint templates? Check out the articles below to get access to even more best-selling PowerPoint templates. 

Still now sure how to get the most out of a case study PowerPoint template? Check out the resources in the next section. They show you how to leverage business case template PPT's.

Learn More About Making Great PowerPoint Presentations in 2023

Microsoft PowerPoint is a fully featured software. To help you get the most out of PowerPoint, be sure to take a look at the articles below. 

Get Your Case Study PowerPoint Template Today!

Making great case study PowerPoints couldn't be easier. If you start with a high-quality case study PowerPoint template, you're sure to get amazing results. 

If you need a regular supply of case study PowerPoint templates  and other design assets, then sign up for Envato Elements. It’s the best creative value in 2023. And it’s the top source for premium case study PowerPoint template designs.

What are you waiting for? Download your case study PowerPoint template now! Use your case study template PPT to tell a story that needs to be shared.

Editorial Note: This post has been updated with contributions from Andrew Childress . Andrew  is a freelance instructor for Envato Tuts+.

Case study presentation: A comprehensive guide

This comprehensive guide covers everything from the right topic to designing your slides and delivering your presentation.

Raja Bothra

Building presentations

Hey there, fellow content creators and business enthusiasts!

If you're looking to take your presentations to the next level, you've come to the right place.

In today's digital age, a powerful case study presentation is your secret weapon to leave a lasting impression on potential clients, colleagues, or stakeholders.

It's time to demystify the art of case study presentations and equip you with the knowledge to create compelling and persuasive slides that showcase your expertise.

What is a case study?

Before we jump into the nitty-gritty details of creating a compelling case study presentation, let's start with the basics. What exactly is a case study? A case study is a detailed analysis of a specific subject, often focusing on a real-world problem or situation. It serves as a valuable tool to showcase your expertise and the impact your solutions can have on real issues.

Case study presentations are not just reports; they are powerful storytelling tools designed to engage your audience and provide insights into your success stories. Whether you're a marketer, a salesperson, or an educator, knowing how to present a case study effectively can be a game-changer for your business.

Why is it important to have an effective case study presentation?

The importance of a well-crafted case study presentation cannot be overstated. It's not just about sharing information; it's about convincing your audience that your product or service is the solution they've been looking for. Here are a few reasons why case study presentations matter:

Generating leads and driving sales

Picture this: a potential customer is exploring your website, trying to figure out if your product or service is the right fit for their needs. An effective case study can be the clincher, demonstrating how your offering has guided other businesses to success. When prospects witness a proven track record of your product or service making a difference, they are more inclined to place their trust in you and forge a partnership. In essence, case studies can be the catalyst that transforms casual visitors into paying customers.

Building credibility and social proof

In the realm of business, credibility is akin to gold. A well-crafted case study is your gateway to establishing authority and unveiling the remarkable value you bring to the table. It's not just you saying you're the best; it's your satisfied clients proclaiming it through their experiences. Every compelling case study is a testimonial in itself, a testament to your capability to deliver tangible results. In essence, it's a vote of confidence from others in your field, and these votes can be a potent motivator for potential clients.

Educating and informing your target audience

Education is a cornerstone of building lasting relationships with your audience. Case studies are an invaluable tool for teaching potential clients about the merits of your product or service and how it can address their specific challenges. They're not just stories; they're lessons, revealing the real-world benefits of what you offer. By doing so, you position your company as a thought leader in your industry and cultivate trust among your audience. You're not just selling; you're empowering your audience with knowledge.

Increasing brand awareness

Your brand deserves to be in the spotlight. Case studies can serve as a beacon, promoting your brand and its offerings across a multitude of platforms. From your website to social media and email marketing, case studies help you amplify your brand's presence and appeal. As you increase your reach and visibility, you also draw the attention of new customers, who are eager to experience the success stories they've read about in your case studies.

Different types of case study presentation

Now that you understand why case study presentations are vital, let's explore the various types you can use to showcase your successes.

Business case studies presentation : Business case studies presentation focus on how your product or service has impacted a specific company or organization. These are essential tools for B2B companies, as they demonstrate the tangible benefits your solution brings to other businesses.

Marketing case studies presentation : If you're in the marketing game, you've probably come across these frequently. Marketing case studies dive into the strategies and tactics used to achieve specific marketing goals. They provide insights into successful campaigns and can be a great resource for other marketers.

Product case studies presentation : For companies that offer products, a product case study can be a game-changer. It shows potential clients how your product functions in the real world and why it's the best choice for them.

KPIs and metrics to add in case study presentation

When presenting a case study, you're not just telling a story; you're also showcasing the concrete results of your efforts. Numbers matter, and they can add significant credibility to your presentation. While there's a vast array of key performance indicators (KPIs) and metrics you can include, here are some that you should definitely consider:

Conversion rate : This metric is a reflection of how effective your product or service has been in driving conversions. It demonstrates the rate at which visitors take the desired actions, whether it's signing up for your newsletter, making a purchase, or any other valuable engagement.

ROI (return on investment) : It's the financial impact that counts, and ROI is the king of financial metrics. It's a clear indicator of how your solution has provided value, showing the return on the investment made by your client.

Engagement metrics : Engaging your audience is a vital part of the puzzle. Metrics like click-through rates and social media interactions reveal how effectively your solution has drawn people in and kept them engaged.

Customer satisfaction : A satisfied customer is a loyal customer. Showcase customer satisfaction scores or even better, let the clients themselves tell their stories through testimonials. These scores and testimonials are potent proof of your ability to meet and exceed expectations.

Sales growth : When applicable, include data on how your solution has catalyzed sales growth. Sales growth is a pivotal indicator of the practical, real-world impact of your product or service.

However, it's important to note that there are some general KPIs and metrics that are commonly used in case study presentations. These metrics are not only universal but also highly effective in conveying the success of your case study:

• Website traffic : The number of visitors to your website over a specified period is an important indicator of the reach and impact of your case study. It shows how many people were interested enough to seek more information.
• Conversion rate : This percentage reveals how successful your website is at converting visitors into taking a desired action. Whether it's signing up for a newsletter, making a purchase, or any other specific action, a high conversion rate signifies effective engagement.
• Customer lifetime value (CLV) : The CLV is a valuable metric, representing the average amount of money a customer spends with your company over their lifetime. It's a testament to the long-term value your product or service provides.
• Average order value (AOV) : The AOV showcases the average amount of money a customer spends in a single transaction. It's a metric that demonstrates the immediate value your solution offers.
• Net promoter score (NPS) : This customer satisfaction metric measures how likely your customers are to recommend your company to others. A high NPS indicates satisfied customers who can become advocates for your brand.

Incorporating these KPIs and metrics not only adds credibility to your case study presentation but also provides a well-rounded view of your success story. It's the data that speaks the loudest and validates the impact of your product or service.

How to structure an effective case study presentation

Structuring an effective case study presentation is essential for conveying information clearly and persuasively to your audience. Whether you're presenting to colleagues, clients, or students, a well-organized case study presentation can make a significant impact. Here are some key steps to structure your case study presentation effectively:

1. Introduction :

Start with a brief introduction that sets the stage for your case study. Explain the context, the purpose of the study, and the key objectives you aim to achieve. This section should pique the audience's interest and provide a clear understanding of what to expect.

2. Background and context :

Provide a comprehensive overview of the background and context of the case study. This might include the industry, company, or problem under consideration. Explain why the case study is relevant and the issues it addresses. Make sure your audience understands the "why" before delving into the details.

3. Problem statement :

Clearly define the problem or challenge that the case study focuses on. This is a critical element as it helps the audience grasp the significance of the issue at hand. Use data and evidence to support your claims and emphasize the real-world impact of the problem.

4. Methodology :

Describe the methods and approach you used to analyze the case. This section should outline your research process, data collection tools , and any methods or frameworks employed. It's important to demonstrate the rigor of your analysis and data sources.

5. Findings and analysis :

Present the key findings and insights from your case study. Use data, charts, graphs, and visuals to make the information more accessible and engaging. Discuss your analysis and provide explanations for the findings. It's crucial to show a deep understanding of the problem and its implications.

6. Solution or action plan :

Outline the solution, recommendations, or action plan you've developed based on your analysis. Explain the rationale behind your proposed solution and how it directly addresses the problem. Include implementation steps, timelines, and any potential obstacles.

7. Results and outcomes :

Highlight the results and outcomes of implementing your solution, if applicable. Use before-and-after comparisons, success metrics, and tangible achievements to illustrate the effectiveness of your recommendations. This helps demonstrate the real-world impact of your work.

8. Lessons learned :

Share any lessons learned from the case study. Discuss what worked well, what didn't, and any unexpected challenges. This reflective element shows that you can extract valuable insights from the experience.

9. Conclusion :

Summarize the key takeaways from your case study and restate its significance. Make a compelling case for the importance of the findings and the applicability of the solution in a broader context.

10. Recommendations and next steps :

Provide recommendations for the future, including any further actions that can be taken or additional research required. Give your audience a sense of what to do next based on the case study's insights.

11. Q&A and discussion :

Open the floor for questions and discussion. Encourage your audience to ask for clarification, share their perspectives, and engage in a constructive dialogue about the case study.

12. References and appendices :

Include a list of references, citations, and any supplementary materials in appendices that support your case study. This adds credibility to your presentation and allows interested individuals to delve deeper into the subject.

A well-structured case study presentation not only informs but also persuades your audience by providing a clear narrative and a logical flow of information. It is an opportunity to showcase your analytical skills, problem-solving abilities, and the value of your work in a practical setting.

Do’s and don'ts on a case study presentation

To ensure your case study presentation hits the mark, here's a quick rundown of some do's and don'ts:

• Use visual aids : Visual aids like charts and graphs can make complex data more digestible.
• Tell a story : Engage your audience by narrating a compelling story.
• Use persuasive language : Convincing your audience requires a persuasive tone.
• Include testimonials : Real-life experiences add authenticity to your presentation.
• Follow a format : Stick to a well-structured format for clarity.

Don'ts:

• Avoid jargon : Keep it simple and free from industry jargon.
• Don't oversell : Be honest about your product or service's capabilities.
• Don't make it too long : A concise presentation is more effective than a lengthy one.
• Don't overload with data : Focus on the most relevant and impactful data.

Summarizing key takeaways

• Understanding case studies : Case studies are detailed analyses of specific subjects, serving to showcase expertise and solution impact.
• Importance of effective case study presentations : They generate leads, build credibility, educate the audience, and increase brand awareness.
• Types of case study presentations : Business, marketing, and product case studies focus on different aspects of impact.
• KPIs and metrics : Key metrics, such as conversion rates, ROI, engagement metrics, customer satisfaction, and sales growth, add credibility.
• Structuring an effective case study presentation : Follow a structured format with an introduction, background, problem statement, methodology, findings, solution, results, lessons learned, conclusion, recommendations, and Q&A.
• Do's : Use visuals, tell a compelling story, use persuasive language, include testimonials, and follow a structured format.
• Don'ts: Use jargon, oversell, make it too long, or overload with unnecessary data.

1. How do I create a compelling case study presentation?

To create a compelling case study presentation, you can use a case study template that will help you structure your content in a clear and concise manner. You can also make use of a case study presentation template to ensure that your presentation slides are well-organized. Additionally, make your case study like a pro by using real-life examples and a professional case study format.

2. What is the best way to present a case study to prospective clients?

When presenting a case study to prospective clients, it's essential to use case study presentation template. This will help you present your findings in a persuasive way, just like a professional presentation. You can also use a powerpoint case study template to make your case study presentation in no time. The length of a case study can vary depending on the complexity, but a well-written case study is key to helping your clients understand the value.

3. Where can I find popular templates to use for my case study presentation?

You can find popular case study presentation powerpoint templates online. These templates are specifically designed to help you create a beautiful case study that will impress your audience. They often include everything you need to impress your audience, from the case study format to the presentation deck. Using templates you can use is one of the best ways to create a case study presentation in a professional and efficient manner.

4. What is the purpose of a case study in content marketing, and how can I use one effectively?

The purpose of a case study in content marketing is to showcase real-world examples of how your product or service has solved a problem or added value to clients. To use a case study effectively, write a case study that features a relevant case study example and use a case study like a pro to make your case. You can also embed your case study within your content marketing strategy to help your clients and prospective clients understand the value your business offers.

5. How can I ensure that my case study presentation stands out as the best in my industry?

To ensure your case study presentation stands out as the best, you can follow a compelling business case study design. Use a case study template that includes everything you need to present a compelling and successful case, just like PowerPoint case study presentations. Make sure your case study is clear and concise, and present it in a persuasive way. Using real-life examples and following the sections in your template can set your presentation apart from the rest, making it the best case study presentation in your field.

Create your case study presentation with prezent

Prezent, the communication success platform designed for enterprise teams, offers a host of valuable tools and features to assist in creating an impactful case study presentation.

• Brand-approved design : With access to over 35,000 slides in your company's brand-approved design, your case study presentation can maintain a consistent and professional look that aligns with your corporate brand and marketing guidelines.
• Structured storytelling : Prezent helps you master structured storytelling by offering 50+ storylines commonly used by business leaders. This ensures your case study presentation follows a compelling and coherent narrative structure.
• Time and cost efficiency : Prezent can save you valuable time and resources. It can help you save 70% of the time required to make presentations and reduce communication costs by 60%, making it a cost-effective solution for creating case study presentations.
• Enterprise-grade security : Your data's security is a top priority for Prezent. With independent third-party assurance, you can trust that your sensitive information remains protected while creating and sharing your case study presentation.

In summary, Prezent empowers you to create a compelling case study presentation by offering personalized audience insights, brand-compliant designs, structured storytelling support, real-time collaboration, efficiency gains, and robust data security. It's a comprehensive platform for achieving communication success in the world of enterprise presentations.

Are you ready to take your case study presentations to the next level?  Try our free trial or book a demo today with Prezent!

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20+ Best Case Study PowerPoint Templates for In-Depth Analysis

In today’s dynamic professional environment, presenting in-depth case studies becomes critical for businesses and individuals alike. This compilation features over 20 of the best PowerPoint templates specifically designed for presenting comprehensive and engaging case studies. Whether you aim to detail the analysis and strategies behind a business decision, or delve into a person’s journey, these assets can streamline your process and elevate your presentation.

Each template is carefully curated, equipped with slides that cater to an array of elements necessary for a persuasive case study – presenting research, displaying data, sharing interviews, and more. With these templates at your disposal, you can easily translate raw information into an insightful and visually appealing narrative.

Available in both free and paid options, these PowerPoint templates encompass a diverse set of designs and formats. Be it a start-up pitch or an academic research presentation, this post brings forward a wide variety of quality tools for crafting impactful case studies.

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Clean Business PPT

Agency Portfolio PPT

Analysiz Powerpoint

Ciri PPT Template

Bolo PPT Template

The X Note Template

Blue case study powerpoint template.

The Blue Case Study PowerPoint Template offers a sleek and modern design, perfect for various presentations. Designed meticulously, this 18-slide multipurpose template allows users to easily edit graphics and texts. It’s user-friendly, simply drag and drop pictures into placeholders. The template, ideal for seminars, webinars, business presentations, arrives with a documentation file and free support. Recommended free web fonts included. Note, preview images aren’t included within download files.

Black & Yellow Study PowerPoint Template

The Black & Yellow Study PowerPoint Template is a sleek, easy-to-use resource perfect for presenting information in an engaging way. With 35 customizable slides, charts and graphs for data representation, and drop-and-drag image placeholders, it balances professional design with practical features. Ideal for students, workers, or any professional who needs to visually communicate information, this template enhances any presentation. Note: preview photos are not included.

Vibrant Case Study PPT Template

Introducing the Vibrant Case Study PPT Template: a modern, versatile tool perfect for enhancing business presentations, project pitches and lookbook slides. Features include a 16:9 widescreen format, resizable and editable graphics, and a convenient drag & drop picture placeholder. The package comes with PowerPoint and XML files, as well as a helpful guidance file. Please note, images are not included.

Stylish Case Study PowerPoint Template

The Stylish Case Study PowerPoint Template by Decentrace is a clean, contemporary, and professional-grade deck design perfect for various business endeavours. Whether it’s a case study proposal, a sales report, or a startup pitch, this template, boasting of 25 total slides, resizable graphics, and free fonts, is an excellent tool. It comes with a handy help file and allows for easy image placement. However, images shown are just previews and not included in the file.

Case Study PowerPoint Template

The Case Study PowerPoint Template by RRGraph Design is an all-inclusive tool for enhancing your business presentations. With 30 unique slides, 90+ customizable XML files, and options for light and dark backgrounds, it transforms every stage of your business development into engaging visual stories. Handmade infographics give an authentic touch to your brand’s narrative. Please note, image stocks are not included.

Case Study Presentation Template

The Case Study Presentation Template is a professional PowerPoint template designed to enhance the quality of your next presentation. It comes with a helpful ‘Read Me’ text file and includes 30 easily customizable slides in seven different color themes. Despite the absence of images, its organization into named groups and ability to change size, recolor, and more make it a highly versatile asset.

Buminas Case Study PowerPoint Template

The Buminas Case Study PowerPoint Template is a clear, versatile tool that can be used for a wide range of business presentations including finance, marketing, management, and many more. Its features include 30 unique, easily editable slides, free web fonts, and widescreen ratio. Keep in mind, demo images are for preview purposes only and are not included in the files.

Fun Case Study Presentation Template

The Fun Case Study Presentation Template is a unique yet professional choice for those needing a clean, creative and straightforward template. It features more than 20 unique slides, theme color options, resizable graphics and drag and drop photo replacement. The full HD 16:9 ratio and the minimal design make your presentation visually appealing. Easy to customize in Microsoft PowerPoint to match your personal or company brand.

Purple Case Study PowerPoint Template

The Purple Case Study PowerPoint Template offers a professional style that is easy to fully customize according to your preferences. Offered in both a dark version and a light version, this template is editable in PowerPoint format files, allowing you to alter images, colours, and text. It also features unique font themes, a color scheme, image placeholders, and free font use. Please note, preview and image stocks are not included.

Case Study Finance PowerPoint Template

The Case Study Finance PowerPoint Template offers a sleek and professional look for various presentations. It’s great for financial reports, business meetings, project pitches, and other uses. With 30 unique slides, a light background, and all graphics being resizable and editable, this versatile tool makes it easy to customize your presentation. The package also includes XML files, an icon pack, and a help file. Note: Image stocks are not included.

Study Case PowerPoint Template

The Study Case PowerPoint Template is a flexible and creative asset perfect for both corporate and personal presentations. Boasting a clean, elegant design with 60 total slides – split evenly between light and dark versions – all in a widescreen 16:9 ratio. This user-friendly template, including master slide layouts and a free font, can enhance your presentations, potentially attracting more customers. Note: Images used in preview not included.

Case Study PowerPoint Presentation

The Case Study PowerPoint Presentation is a versatile and interactive creative template that is easily customizable. Crafted for a wide range of uses, from academic presentations to innovative team projects, you can personalize elements like text, images, and colors. Offering over 125 slides, 5 predefined color variations, animations, infographic icons, and an easy drag-and-drop picture replacement, it’s compatible with all versions of PowerPoint. Please note, original template images are not included.

Cestudy Case Study PowerPoint Template

The CeStudy Case Study PowerPoint Template is a resourceful tool designed to amplify your company’s presentations. It comes with 26 distinctive slides, features such as resizable and editable graphics, easy-to-edit colors, and a wide screen ratio. Supported by free, prompt customer service, this template also provides provisions for drag and drop images, enhancing the beauty and creativity of your content.

Acropolis Case Study PowerPoint Template

The Acropolis Case Study PowerPoint Template, provided by RRGraph Design, is an extensive asset for your presentations. With 45 unique slides, over 90 custom theme colors, and options for light or dark backgrounds, this template is fully customizable. It also includes handmade infographics to enhance your storytelling. Designed to accompany your business development stages, it’s a great tool for project presentations and brand recognition.

Casevoke Case Study PowerPoint Template

The Casevoke Case Study PowerPoint Template is a versatile presentation resource suitable for various purposes, including case studies, research, reports, and proposals. It offers 30 easily-editable master slides with 16:9 widescreen ratio, customizable graphics, a placeholder for pictures, and an included data chart. The usage of recommended free web fonts ensures an aesthetically appealing presentation. Please note, images in the demo are for preview purposes only.

Busca Business Case Study PowerPoint

The Busca Business Case Study PowerPoint is a universally adaptable presentation template, perfect for a spectrum of uses – from creative agencies and corporate business profiles to personal portfolios and start-ups. This asset, featuring 30 easily editable slides available in three color options, boasts a 16:9 wide screen ratio and a simple drag-and-drop mechanism. Please note, demo images are for preview only and not included in the file.

Bresky Case Study PowerPoint Template

The Bresky Case Study PowerPoint Template offers a sleek and unique design for a variety of presentation needs. With 25 slides that have been carefully created for aesthetic appeal and usability, it’s a versatile choice for any business, portfolio or branding project. Easy to use and customizable, it focuses on strong typography and incorporates unique mockup devices and portfolio slides, providing a professional and modern feel to any presentation.

Minimal Case Study PowerPoint Template

The Minimal Case Study PowerPoint Template is a versatile and user-friendly tool. Ideal for creative agencies, startups, corporations and more, it features 15 customizable slides and easy-to-edit elements. It has an intuitive drag-and-drop image feature, and the text, photos, shapes and colors are all easily adjustable. The template comes in a 16:9 ratio and uses free fonts. Note, images aren’t included.

Case Study and Education PowerPoint Template

The Case Study and Education PowerPoint Template offers a professional, ultra-modern design for educational and academic presentations. With 20 resizable and editable slides, this versatile template can be used for any topic, from school research projects to management seminars. With user-friendly features like drag-and-drop picture placeholders, free web fonts, and wide screen ratio, creating an engaging presentation becomes effortless.

Case Study Powerpoint Template is a sleek and professional presentation asset well-suited for those aiming for a clean, creative, and unique style. It features over 20 unique slides, a customizable color palette to match your brand, and is fully editable with easy-to-use drag and drop functions. With its high quality, resizable vector elements and free fonts, it’s an accessible tool to elevate your presentations.

Case Study Business PowerPoint Template

The Case Study Business PowerPoint Template is a sleek, minimalist style presentation tool ideal for various needs such as business proposals, lookbooks, and project pitches. With 30 unique slides, light and dark backgrounds, resizable graphics, and a drag & drop image feature, it offers versatility and ease of use. The package includes PowerPoint files, color schemes, a help file, and an icon pack, although images must be supplied separately.

The Case Study Presentation Template is a unique, clean, and professional PowerPoint tool perfect for creating captivating presentations. With over 20 unique, easy-to-edit slides, a full HD 16:9 ratio, and a master slide layout allowing easy photo replacement, this asset is a time-saver. The minimalistic and creative design makes for engaging presentations that align with your brand’s aesthetics.

Scilast Study Case Lab Template PowerPoint

The Scilast Study Case Lab Template PowerPoint is a versatile and artistically designed presentation tool. Perfect for both corporate and individual presentations, it boasts of a total of 60 slides, with an equal mix of light and dark themes to suit your style. It’s easily customizable with a widescreen ratio of 16:9 and includes master slide layouts. Please note, images used in previews are not included.

People, Process, Technology: A Framework for Leaders

Introduction.

When managing a workforce, you’ve got two major challenges in front of you: you need to keep your staff happy and meet the expectations of customers.

Without a proper structure, the process must resemble firefighting. You'll be constantly putting out fires, and not being able to establish a stable functioning of the organization. 

“So you’re saying a structure will help, huh?”

Exactly. To be more specific, the PPT framework will help.

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In this article, we’ll talk about the People, Process, Technology framework, the best practices for using it and how to implement it in your business.

TL;DR: The people, process, technology framework

• The PPT framework emphasizes the need for people, process and technology to align for successful business operations or change management.
• The PPT framework addresses the key business challenges or tasks by aligning the "golden triangle" or three core components of any organization: the people, process and technology.
• Use the framework to manage projects, navigate change, embark on digital transformation and improve efficiency.
• People are the core of the PPT framework. Their skills, knowledge and buy-in are essential for adopting new processes or technologies.
• Processes offer a roadmap to guide employees, create consistency and offer areas for improvement.
• When chosen strategically,  technology amplifies process efficiency and maximizes employee potential.

What is the people, process, technology framework?

The people, process, technology (PPT) framework is a popular management approach that focuses on connecting the three elements of an organization: people, processes and technology.

This golden triangle framework is commonly used when making decisions within teams or going through organizational change. 

Take the implementation of new technology within an organization for example. The PPT framework encourages leaders to assess not only the technological aspects but also how it will impact the people and business processes involved. By using the framework, you'll better understand why people might be resisting change and help them embrace it by explaining its impact on their effectiveness.

The three components explained

In this section, we’ll examine each of the three elements in the PPT framework.

‎The people

People are the heart of your organization. They drive change, make decisions and create value for your company. The PPT framework views all employees in your organization as key stakeholders in every initiative.

It’s up to the people in your company to decide whether to adopt processes and technologies or not. Their understanding, or buy-in, is pivotal in integrating methodologies and new tools seamlessly into the workflow.

The process

Processes define how things get done within your organization. Well-defined processes are like a roadmap, guiding your employees towards efficiency and, what’s most important, consistency.

From the PPT framework perspective, people are the driving force and the process is the means to achieve desired outcomes. But there’s still one element lacking — the enabler that will bridge the gap between people and processes. We’re talking about technology.

The technology

Technology is a critical component of most operational processes in today’s reality. The right tools can automate routine tasks, streamline communication and provide insights that were impossible to gain just a few years ago.

It’s the third element of the PPT framework because it empowers people to execute processes in the most efficient way, enabling harmony between all three components.

Achieving a balance between people, processes and technology unlocks the full potential for productivity in every action. 

The benefits and use cases of the PPT framework

The PPT framework is broadly applicable, but it shines in the following areas:

Project management

The PPT framework is a cornerstone of effective business project management. It ensures that projects have the right people with the necessary skills, a clearly defined action plan and timelines and the appropriate tools for execution and tracking.

📌 ‎ Related resource: Project Management SOPs: The Best Way to Conquer Project Goals

Change management 

Implementing major changes requires careful consideration of how they'll impact people, existing processes and technology solutions. The PPT framework provides structure to navigate change management processes , manage risk and ensure full buy-in.

Digital transformation 

Slow adoption of new software is a common problem for organizations. People, technology and processes all work together to create a workplace that embraces creativity and innovation, leading to faster tech and process deployment.

Operational efficiency initiatives

Businesses aiming to improve organizational efficiency can use the PPT framework, too. Striking the right balance between human resources, business processes and tools is the best way to maximize productivity and operational efficiency .

How to implement the PPT framework for organizational success

That’s all very well, but how do you actually put it into practice? One step at a time.

1. Focus on people first

Their skills, motivation and knowledge directly impact the success of any process or technology you deploy. Neglecting the people aspect sets you up for failure, even with the best productivity hacks in place.

These simple tips will help you build a strong foundation for people, technology and processes:

• Hire for fit: Seek candidates who align with your company culture and have the aptitude for learning and adapting to change.
• Invest in proper training: Provide comprehensive training on new systems, processes and their role within the PPT framework. We’ll talk more about it a bit further.
• Empower your workforce: Give employees a voice in operational improvement and encourage their input when making decisions that are going to affect them.

💡 ‎Scribe tip: By encouraging you to involve employees in the decision-making process, we don’t say you should bring everyone to your strategic meetings. Depending on the situation, effective involvement strategies include taking surveys to understand current processes and pain points, talking to people managers, or conducting focus groups with key employees.

📌 ‎ Related resource: The Operations Manager Decoded: Role, Skills & New Insights

2. Optimize processes for efficiency

The PPT framework emphasizes the importance of designing strong processes with your people in mind. Here’s how you can do it:

• Process mapping: Visualize your current processes step-by-step. 
• Analyze: Look for redundancies, areas for simplification and opportunities for process automation .
• Implement SOPs: Develop standard operating procedures (SOPs) and document them to foster process consistency across the function.
• Commit to continuous improvement: Regularly review processes. Collect feedback from employees and adapt procedures to eliminate pain points or seize new improvement opportunities.

3. Match technology to organizational needs

The PPT framework requires businesses to make sure the technology works for them, not the other way around. Take a phased approach to technology implementation:

• Assess your needs: Start by clearly defining the problems you want to solve or the improvements you seek. Then find technology that addresses those specific needs, not the other way around.
• Align processes and technology: Integrate the selected tech solution into your workflows.  
• Drive digital adoption: Make sure your employees get proficient with any new technology implemented. Consider implementing simulation training, in-app guidance, interactive walkthroughs, tooltips and/or step-by-step guides .
• Seek user feedback: Gather employee input on the effectiveness of the technology. Are there pain points? Is adoption widespread? This data will help you make smart adjustments.

🎓 ‎ Learn more: 10 Solid Business Process Software Options for Smarter Workflows

The role of training and development in the PPT framework

All these steps sound simple until you start taking action. And that's where a major roadblock often arises: your employees most likely lack the motivation, knowledge and skills to fully adopt the processes and technologies. 

You need to provide them with proper training to help them effectively navigate the other two components of the PPT framework. 

Here are the actionable steps to achieve it:

• Develop your leadership.
• Offer continuous learning opportunities for employees.
• Train employees to SOPs.
• Drive technology adoption through training.

1. Develop your leadership

First, you should secure leadership's understanding and support for the PPT framework. Offer workshops, coaching and on-demand resources to guide your leaders in applying the PPT concepts. 

Focus on equipping them with skills to navigate change, communicate effectively with teams throughout PPT framework implementation and address potential resistance.

2. Offer continuous learning opportunities for employees

To build a culture that embraces change, you need to create conditions for ongoing learning and development first. When they’re able to access and absorb the necessary knowledge and skills quickly, your employees will be more receptive to innovative solutions.

Keep your training program updated, offer various learning formats (e-learning, workshops, on-the-job training, etc.) and continue to encourage open communication and knowledge-sharing between employees at all levels.

3. Train employees to SOPs

Standard Operating Procedures (SOPs) are the backbone of process consistency. When everyone follows the same steps, outcomes become predictable and quality improves. But simply having SOPs isn't enough. Stick to the following practices to make SOP training effective:

• Document your SOPs and make them easily accessible to employees. Yes, even if they seem obvious to you — always write your SOPs down.
• Confirm with your people they follow SOPs and run occasional tests and surveys to ensure SOP adoption.
• Regularly update your documentation as processes evolve and provide refresher training.

📌 Read on: How to Implement SOPs: 5 Tips for Making Them Stick 📌 ‎

4. Drive technology adoption through training

Technology is a powerful tool, but only if people know how to use it effectively. To achieve a return on investment in technology and drive sustainable growth, you need to provide adequate technology training and support with each system in your tech stack.

It’s important that you go beyond one-off workshops and develop on-demand technology training for employees they can access whenever they need support.

Implement your PPT framework faster with Scribe

‎Before the PPT framework starts working for your company, you’ll spend a lot of time planning and developing training programs. Is there a way to speed up the process? Obviously, we wouldn’t have suggested this question if we didn’t have a positive answer.

You can accelerate the process of creating training content and documentation with Scribe .

1. ScribeHow What you'll gain : • Turn on the Scribe recorder, do your work, then turn off the recording. • Scribe generates a how-to guide that includes screenshots, directions, and clicks. • Use it to make your course, cheatsheet and sell 🔗 https://t.co/ZoupBJuMUw pic.twitter.com/ENwQZZ2MFZ — Fred | Notion Punk 💡 (@notionpunk) January 7, 2023

‎In just a few seconds, you can build a detailed walkthrough of a process, complete with screenshots and descriptions. Even when your Scribe is finished, you can make quick changes to fit your requirements.

Need to include an extra step? No problem! Also, you can remove sensitive data if necessary.

When ready, you can quickly provide a link to it or save it as a document. Share your process documentation with your employees, and you’re all set to put your PPT framework into action.

The people, process and technology framework helps businesses expand and run more smoothly. So does Scribe .

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Who created the people process technology model?

Harold Leavitt, an American psychologist of management, developed the People-Process-Technology model. This model, also known as Leavitt's Diamond Model, consists of four key aspects: people, tasks, structure, and technology.

Is "people process technology" still relevant?

The people, process, and technology framework is the key to thriving in today's business landscape. By achieving harmony between human resources, optimized processes, and fitting technology, organizations can pave the way for success:

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• Technology : Leveraging the right tools and systems can enhance efficiency, innovation, and competitiveness within an organization.

Manage organizational change successfully with people, process and technology

While the impact of technology in the workplace has been growing significantly over the past years, its success hinges on refining processes and investing in your people.

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PowerPoint Storytelling: How McKinsey, Bain, and BCG use the SCQA framework to create elite presentations

By Paul Moss

Join 100k+ subscribers on our YouTube channel and enjoy highly engaging lessons packed full of best practices.

Big name consulting firms like mckinsey, bain, and bcg all do one thing really well: they create amazing presentations for their clients. but it’s not just the formatting and design that makes these presentations so special. it’s the stories they tell..

In this article you’ll learn the PowerPoint storytelling techniques major consulting firms like McKinsey, Bain, and BCG use to build elite presentations. You’ll see how these storytelling experts build presentations with clear takeaways, compelling insights, and an engaging narrative. I’ll walk through each step of the storytelling process in detail, and show you some examples of what this looks like in the real world.

But first, if you’re new to this blog make sure you check out our advanced PowerPoint and presentation design courses . Or, sign up for our free 5-day email course below and get instant access to our most popular download: the Top 50 PowerPoint for Consultants cheat sheet.

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When building a presentation, regardless of who the audience is, you have one primary goal: to make it as easy as possible for the audience to understand what you’re trying to tell them. And this can be difficult – business presentations tend to have a lot of data and information, and it can be hard for the audience to grasp the key insights right away. Especially if they’re trying to also listen to the speaker and think about what they’re gonna say in response.

So when building your deck, it’s especially important to make sure it’s structured in a way that makes it clear, insightful, and engaging. It’s something top consulting firms do really well, thanks in part to two important concepts: the SCQA framework and the Pyramid Principle .

Table of Contents

SCQA Framework

In simple terms, SCQA is just a framework for presentations that allows you to craft a story around the information you’re trying to present. It stands for Situation, Complication, Question, and Answer.

Every presentation is an answer to some question, such as “should we acquire this company?” or “How did this marketing campaign perform?” or even “What did you find in your research?” – and the SCQA framework just allows you to provide context for that answer.

Practically speaking this means that your main deck is used to show your answer, and the situation, complication, and question are how you provide context for that answer.

Lets consider an example…

Disney Case Study

Let’s say you’re on a consulting case for Disney and the executives have asked you to make a recommendation for where they should build their next theme park. 

The main part of your presentation will be the actual recommendation and all the supporting details. But then the situation, complication, and question will form your introduction slide. 

The situation is how things are right now. The complication represents a change in that situation and is the reason why the presentation is needed. The question is what gets raised by the complication (and what needs to be solved). Then the answer is the resolution. 

So here, the situation might be something like, “Disney is looking to grow revenue by opening a new park”. The complication could be, “they need to decide where to open this park”. Which then leads to the implicit question which is, “where should Disney open its next theme park?”

Then the main part of your deck answers this question. 

And notice how this brings the presentation to life. It puts the presentation in context, and it tells the audience why they should care. Instead of just dropping them in the middle of your data, you’re leading them along and creating a narrative. Remember, your goal is to make it as easy as possible for the audience to understand what it is you’re trying to tell them.

Now, an important rule here is you don’t want your introduction to have anything new or controversial. It should all be something your audience already agrees with, so you can focus on the answer. All you’re doing is establishing relevance, and making sure you and the audience are on the same page.

BCG Example

Here is a great SCQA example from BCG .  

The presentation is for a non-profit organization that invests in open education resources (or OER) – which are basically education resources that are made available to everyone. 

“The Open Education Resources ecosystem” BCG, June 2013

They’ve titled the introduction slide “context of the work”, because ultimately that’s what it is. They’re just giving context before diving into the presentation. 

The first line says, “Since the William and Flora Hewlett Foundation began investing in open education resources in 2002, the field has grown significantly: the past decade has seen an influx of OER and increased awareness and adoption”.

And notice how this just clearly and plainly explains a steady-state situation. How things are right now. This is the situation.

Then the next line says, “However, more work remains to push the OER movement from the sidelines of mainstream education into the center of the classroom”. This line essentially tells us that things are looking good for OER, but more work remains. This is the complication.

And already you can see how this is setting up the presentation. The situation leads to the complication, and the complication very naturally leads to the question, which is the next line:

“The Foundation engaged the Boston Consulting Group in late 2012 to evaluate the state of the current ecosystem in the United States and to help understand how to measure the movement’s progress towards a sustainable, mainstream end-state”.

Now although they don’t state the question explicitly, you can see it in the text. The question is “What is the state of the current ecosystem in the US, and how can we measure the movement’s progress?”

And now we have the right setup for the presentation, and we’re ready to hear the answer. Everyone is on the same page, and the audience is ready to go. 

It might seem like a small piece of the presentation, but all the major consulting firms use this PowerPoint storytelling technique to turn what otherwise might be a dry presentation into a persuasive story with a clear narrative. 

Pyramid Principle

If you’ve watched our other videos, or taken some of our advanced courses , you’ll know that we talk about the Pyramid Principle a lot – especially as it relates to slide structure. But here I’m going to focus on how it applies to storyboarding and the presentation as a whole. 

Put simply, the Pyramid Principle is just a method of communicating information where you start with the main idea, and then provide the supporting details and data of that idea. Going back to our Disney example, the main idea would be on top, then the two supporting points would be below that. 

If you recall, the question is, where should Disney build a new theme park? 

Let’s say that your answer is that Disney should build a new theme park in Rio de Janeiro, Brazil. Two supporting reasons for that answer might be that Rio is a major tourist destination, and that the Disney brand is strong in Brazil. And if you wanted, you could continue creating additional layers to your pyramid with more supporting details and data. 

In a presentation, the way you would communicate this is from top to bottom. And the reason why that approach is so effective is because you provide the audience with context first, before giving them more granular detail. Plus it helps the audience know exactly what you’re trying to tell them, and how you’ve reached each of your conclusions. Remember, your main goal is to make it as easily as possible for the audience. 

If you were to turn each of these ideas into its own slide, you would rearrange them with the highest level ideas coming first, then the supporting details following each idea. Then throw your introduction slide up front, and voila! you’ve got yourself a story.

And this is the exact PowerPoint storytelling technique they use at every major consulting firm to build client presentations that are incredibly clear, compelling, and persuasive. 

Final Thoughts

Unfortunately, PowerPoint storytelling doesn’t always happen this smoothly. In practice, there are lots of factors that can influence the final version of deck. Not to mention other slides that I didn’t mention like an executive summary slide, next steps slide, or the appendix. But generally speaking, this approach works really well.

In fact, did you notice it’s the same approach I used for this article. I started by stating the situation: I said that when you build a presentation you want to make it as easy as possible for the audience. Then I introduced a complication: business presentations tend to have a lot of data and information, so making it clear can be difficult. The implicit question then became, how can you make data heavy presentations easy to understand. 

Then I moved on to my answer, which was to provide a clear structure to your presentation, using two key concepts: the SCQA framework, and the Pyramid Principle. And I used this structure to then build out and explain my answer. 

The end result is an article that’s clear, easy to follow, and insightful (I hope!).

You can watch a video version of this article on  YouTube .

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What is a case study.

A case study is a research technique used for an in-depth study or research that provides a better understanding of a topic. A business case study is your concise and well-reasoned argument, that talks about the why, how, where, and who, necessary to convince the audience of your solution. Consider a case study as a way to highlight a strong explanation to a well-defined question regarding your business. For example: Why should the client give you the project? Or Why should your product be used by the client? etc.

Who Can Use A Case Study Template?

Case study template design is widely used for several types of presentations by several business professionals, entrepreneurs, organizations, companies, etc. Business case study templates can be used to:

• Promote your products and services.
• Cover short-term and long-term goals of a company.
• Gather positive feedback from their existing customers.
• Emotionally persuade your target audience.

What Is The Purpose Of A Case Study Presentation?

The case study is one of the significant marketing tools that help you tell the story of how your product or service helps your clients achieve their goals. The purpose is to convince your customers about your company’s potential, success stories, and previous experiences. And that requires an excellent case study format. A well-structured case study slide design can exponentially increase your chances of convincing your clients.

What Is The Structure Of A Case Study PowerPoint Template?

The objective of the case study PowerPoint template is to highlight the company’s offerings and success with the clients and customers. Keeping that in mind, the case study template should have the following sections:

Problems: This section of your case study template details of the problems of clients you have solved. This is to showcase your experience and area of expertise.

Solutions: This section of the case study showcases the solutions and approaches that you have provided to your existing clients and resulted in success.

Results: This part is an important one, here you showcase positive results your clients got by your solutions and approaches. Showing some specific and detailed examples such as market share, profit margin, etc.

What Is The Main Advantage Of A Case Study?

A case study is your concise and well-reasoned argument that convinces the audience for whatever you are trying to convey to them whether it is your research or a business proposal. The main advantage of the case study is that it showcases your potential, success stories, and previous experiences. A well-structured case study can exponentially increase your chances of convincing your clients.

Why Use Case Study Templates?

A case study is a  marketing plan presentation  that helps tell the story of how your product or service helps a company achieve its goals. The task is to convince your customers about your company’s capabilities, success stories, and previous experiences. And that requires an excellent case study presentation template. A well-structured business case study template can exponentially increase your chances of convincing your clients.

Case study PowerPoint templates outline a company’s success or efficiency in dealing with different customers and their demands. Whether a product or a service, a case study template is useful for showcasing your strengths and achievements.

What Are The Features Of A Good Case Study Template?

A good case study analysis template should:

• Highlight key points or your strongest argument in every section to present your in-depth research on the topic
• Use  powerpoint icons  and data that back up your arguments and make your presentation appealing to the audience
• Design scientifically to  make an attractive presentation  and raises your chances of success
• Show a visual hierarchy that creates a contrast between the key facts, significant information, and background data
• Use a professional color scheme that does not distract the audience from the key content
• Use engaging visuals that keep the audience interested and encourage two-way communication.

What Background Is Best For A Case Study PowerPoint Presentation?

The background matters in a  PowerPoint presentation , use the principles of visual hierarchy and create a contrast between the content and background, to draw attention to the right material on the page. Use color schemes that suit your case study topic, Using the monochromatic theme, which is a classic professional color scheme, will be a safe bet. Typically, use relevant images or clear  powerpoint background  to highlight the case study details.

How Long Should A Case Study PPT Template Be?

A case study ppt template is typically one page and in a few cases where you need to show your product or service offerings in detail, it could be an entire presentation. Usually, case studies are appended to the business proposal or  sales process .

Where Can I Download Case Study PPT Templates?

SlideUpLift has a vast collection of premium and free Case Study PowerPoint Templates to help you showcase your success stories, services, or product analysis in your case study presentation that impresses your clients. We offer unique designs, appealing color themes, and 100% customization. These business case study templates will help you create effective case studies to showcase and analyze your products, customers, and market conditions.

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Case Study Template

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Case studies are very much essential for the development of a new product, service or department for a company. In addition, personal case studies also play an important role in personality enhancement and detailed analysis of an individual’s behavior. It’s like dislikes, hobbies – everything. Despite corporate and business use, Case studies are the ultimate tool for successful medical research purposes. As it can help you present your ideas that you’ve gathered for quite a period of time, in front of the audience in a very simplified manner. Therefore, this Case Study PowerPoint Template remains specifically designed for the purpose.

The Case Study Template contains all the tools you need to successfully prepare your presentation. The first slide gives you the opportunity to make a short description of your main theme. On the right side of the slide, you can indicate the problem that you plan to solve, describe the actions required to solve it, and in the end describe the result. This slide is suitable for preparing a startup, where you can describe why this project is being developed and what client problem it solves. The second slide will also help you describe your actions to solve the client’s problem. For example, sales managers, when presenting a new product to a client, can indicate what benefits the client will receive and what problems the client can solve this product. Engineers can apply this slide to prepare their innovations to improve equipment efficiency. The next slide combines the presentation of text data in the form of a block and a table. This slide can be used by heads of advertising departments in the preparation of advertising campaigns. For example, on the left side you can describe the content of the advertising company, and on the right side the goals that this company will solve. The last slide is different from the rest of the template slides. This slide has the ability to place a photo of the speaker. This slide also allows you to structure your data in the form of sequential actions. This slide is perfect for describing the outstanding achievement of the best employee of the week or month

Consisting of 4 slides, this Case Study Powerpoint Template is very simple and unique at the same time. Its straightforward design, simplified layout, and use of soft colors are the cause of its distinction and effectiveness. The individually designated dialogue boxes and graphical representations/icons/doodle art prove to be an effective tool for idea proposing. You can use this template in your business meetings, for the company’s development researches, market studies, health-related purposes and even can use it for your websites. As the Case Study Format for PowerPoint template remains completely editable. Therefore, offering the flexibility to use it in a variety of ways. You can change the color scheme of the template based on your corporate colors. You can also change the position of the blocks on the slides. Thanks to the above, you can insert the slides of this template into your other presentations. The Case Study Template can be used by employees of research institutes or university professors when preparing a report on their achievements in a particular field. This template will also be useful for government officials or news workers when describing the achievements of famous scientists, businessmen, or public figures.

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Dynamic powerpoint design: precision in analysis, effortless transformation: easily replace image placeholders, how can this video be used as a visual metaphor in presentations.

• Engaging Visual Dynamics: The animated elements within this case study PowerPoint presentation bring an extra layer of engagement to your presentations. You can captivate your audience and maintain their attention throughout the presentation by incorporating subtle animations, such as transitions between slides or dynamic entrance effects for key points. This added visual appeal can significantly enhance the overall impact of your message without the need for extensive design efforts.
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• Magical Moments and Impactful Ideas: Easily adapt the template to suit different presentation themes without sacrificing cohesiveness. Whether your content revolves around finance, healthcare, or any other industry, the template's flexibility allows you to swap out images, tweak colors, and modify text to align with your specific topic. This adaptability ensures that the template serves as a versatile tool for a wide range of presentation scenarios, saving you time and effort in the customization process.

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Case Study Presentation Slide

Our Case Study template offers a comprehensive and structured approach to presenting your success stories and showcasing the value of your products or services. Using a five-point framework of problem, approach, action taken, solution, and customer testimonial, you can effectively communicate your unique value proposition and demonstrate your expertise in solving real-world challenges. This template is designed to streamline the case study creation process while ensuring that you capture all the key elements that resonate with your audience. Give your next case study the impact it deserves with our easy-to-use template. You can also find free case study PowerPoint templates at Slide Egg. Try now!

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Business Case Study PowerPoint Template

Business Case Study PowerPoint Template is a professional presentation created to describe Business Case Studies.

A Case Study is a research method consisting of a close and detailed examination of a subject of study (a.k.a “the case”) as well as its related contextual conditions. “The Case” studied can be an individual, an organization, an action or even an event taking place in a specific place and time frame.

The Case Method   is a teaching approach that uses real scenario cases to situate students in the role of the people (generally top management) who faced the decision making process in the specific timeframe, place and environmental condition. This method has become widespread across Business Schools as the standard learning path for the new generation of managers.

Ideal for MBA Students and Candidates that require simple and quick business PowerPoint Templates to complete their analysis for the Case Study, and present it to the class. It is created with high definition background pictures that represent the business metaphor of each section. Also it uses high quality PowerPoint Icons, to represent business ideas and be able to describe conclusions and findings with high visual impact. Business Consultants and Analysts can take advantage of this case study template to present their overall analysis and findings to the executive board or top management.

The structure of our Business Case Study PowerPoint Template consists of the following sections, each of them created through the Harvard Business School Business Case Study Guidelines.

• Problem and Solution
• Executive Summary
• Brief History
• Business Key Points
• Key Challenges
• Industry Analysis
• Environmental Analysis
• Financial Performance
• Company Analysis
• Key Success Factors
• Alternative Options
• Pros & Cons
• Solution Analysis and Comparison
• Recommendations

This sections will guide each presenter in to the full description of the Case Study Analysis , engaging the audience with powerful visual components.

Every Shape, Icon and Clipart is 100% editable, allowing the user to customize the complete appearance of the presentation, changing size, color, effects, position, etc. Also, every shape can be reused in existing presentations in the case the presentar desires to decorate existing Business Case Analysis with new high quality PowerPoint Shapes.

Impress your audience with our outstanding  Business Case Studies PowerPoint Template . Create professional PowerPoint presentations that appeal to Global audiences.

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Bibliometrics & citations, view options, recommendations, multitemporal greenhouse mapping for high-resolution remote sensing imagery based on an improved yolox.

• From 2017 to 2022, the area and number of PGs in Zhoukou increased by 41.38% and 47.08%, respectively.

Plastic greenhouses (PGs), as safeguard agricultural facilities, have changed the cultivation structure of agriculture, to a certain extent, and can seriously impact the environment. Exploring the temporal characteristics of ...

Mapping volcano topography with remote sensing: ASTER vs. SRTM

High spatial resolution topographic data are crucial as a prerequisite for evaluating and modelling volcanic hazards. Remote sensing now provides some of the best methods of retrieving digital elevation models (DEMs) over extensive volcanic regions. ...

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Among vegetated coastal habitats, mangrove forests are among the densest carbon pools. They store their organic carbon in the surrounding soil and thus the sequestered carbon stays in the sediment for a long time and cannot be easily returned to the ...

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