online marketing strategy case study

Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives. In the final quarter of 2022, Amazon reported net sales of over $149.2 billion. This seasonal spike is typical of Amazon's quarterly reporting, but the growth is undeniable as this was the company's highest ...

19. " Bringing an Operator to the Game ," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome.".

40 Detailed Digital Marketing Case Studies [2024] 1. Airbnb - Leveraging User-Generated Content. Task or Conflict: Airbnb, despite its revolutionary concept, faced significant challenges in scaling trust and global brand awareness. Operating in a highly competitive travel industry, Airbnb needed a cost-effective strategy to resonate ...

From 0 to 100,000 Visitors Per Month - Optimist Digital Marketing Case Study. This online marketing case study example shows you how Optimist took a startup called College Raptor from 0 to 100,000 organic sessions per month. It focuses on the big-picture strategy that was used to achieve that result and explains why it worked.

Here are some examples of clear and convincing case study headlines: "Achieving a 150% ROI: How [XYZ] Strategy Transformed a Startup". "How Optimized SEO Tactics Skyrocketed Sales by 80%". "Mastering Social Media: How [ABC] Brand Increased Engagement by 50%".

SEO Case Studies. 1. Apollo Digital - 0 to 200K Monthly Organic Traffic. 0 to 200,000 monthly organic traffic in 2 years. Ranked #1-3 for extremely high CPC keywords (20$ CPC+). Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.

1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product. 2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company's marketing strategy, and how it impacted its growth.

Amazon's marketing strategy aims to create a seamless shopping experience, increase customer loyalty, and expand its market share. It revolves around customer satisfaction through data-driven decision-making. This approach has helped Amazon maintain a competitive edge and achieve sustained growth. The primary goals and objectives of Amazon ...

If your interview is going to become a written case study, include the very best quotes. Make it easy to read by separating your information with the help of headers, bulleted lists, images, and bold or italicized text. 3. Incorporate Your Case Study in Your Marketing and Sales Processes.

Diverse Strategies, Common Success: The featured case studies demonstrate a variety of approaches, highlighting that there's no one-size-fits-all solution in online marketing. Innovation Pays Off: Many of the showcased campaigns succeeded due to their innovative use of technology, creativity, or customer engagement tactics.

Examples of case study topics in marketing could include: Launch of a New Product: Analyzing the strategy behind introducing a new product to the market. Brand Rejuvenation: A study on how a brand successfully repositioned itself in the market. Digital Marketing Success: Examining the digital strategies an agency used to increase its online presence and sales for themselves or their clients.

Different tools and techniques are used to influence the purchasing decision of consumers. This case study on online marketing, research through survey and analysis of data received from respondents is still in its embryonic stage, and it is conducted to find the effectiveness of tools and techniques—online chat assistance, email ...

6 Insightful Amazon Marketing Strategy Case Studies. Here are some examples of how Amazon's marketing strategy evolved over the years. 1. How Amazon disrupted the market with a fixed-price business model The challenge. In 1999, Amazon launched zShops, an auction platform to compete with market leader eBay. However, it could barely make a dent.

Digital Marketing Strategy will equip you with the latest tactics, tools, and trends to acquire and retain customers, position your brand for success, and develop data-driven strategies. Stay active by engaging in a new activity every three to five minutes. Get social by collaborating and networking with a global community of peers before ...

Dove's Real Beauty Campaign Impact. One marketing case study that has always stayed with me is the Dove Real Beauty Campaign. It really struck a chord when it launched in 2004, challenging the beauty standards and celebrating women's diversity. What made it stand out was the "Real Beauty Sketches" video, where women described themselves ...

Case Study #2. UNIQLO. UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born: The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes.

Amazon is now in more than 200 countries, and its website sells almost everything. Its subsidiaries include Audible, Twitch, IMDb, and Amazon Web Services. Amazon Marketing Strategy is something that has become a case study at all the top MBA colleges. Amazon's marketing strategy helped the company achieve a 1.7 trillion-dollar valuation in 2021.

In the 2010s, Starbucks' marketing strategy focused on entering the Indian market to capitalize on the ever-growing coffee culture, particularly targeting the niche upper-class segment. Despite an initial announcement in 2007, Starbucks withdrew its plans without explanation, finally making a grand entry in 2011.

New research on marketing strategies from Harvard Business School faculty on issues including marketing to an international audience, digital marketing, and managing social media. Page 1 of 173 Results ... In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with ...

Case Study #1: Fanatics Boosts Traffic Through Content Marketing. When Fanatics—an e-commerce store focused on selling sports apparel and other sports-related products—decided that it needed to provide customers with more reasons to engage with the company website, it turned to content marketing as a solution.

Latest Digital Marketing Blogs and Presentations. Learn about digital marketing tips, trends and news with our latest blogs delivered by subject-matter experts. Also find out about the digital marketing strategies of top brands like Ikea, Redbull, Swiggy and more by the students of IIDE through their MBA projects and presentations.

Customer Experience. Digital Management and Leadership. Digital Marketing. Display and Video Advertising. PPC and Paid Search. Web Design, CRO and UX. Social Selling. Showing 1 - 24 of 39 Case Studies. Premium.

As Content Marketing Institute highlights, case studies rank among the top three content types for converting leads. Case studies provide inspiration and actionable SEO strategies. Case studies must be enhanced with images, videos, data, and text, making them more appealing to potential clients. Table of Contents. Taktical x Artsy; Smartsites x ...