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Forget password, edit your answer, case study 5.1: microsoft – increasing or diminishing returns.
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Case study 5.1: Microsoft – increasing or diminishing returns?
In some industries, securing the adoption of an industry standard that is favourable to one’s own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the product’s market share. Microsoft’s Windows is an excellent example.2 The more customers adopt Windows, the more applications are introduced by independent software developers, and the more applications that are introduced the greater the chance for further adoptions. With other products the market can quickly exhibit diminishing returns to promotional expenditure, as it becomes saturated. However, with the adoption of new industry standards, or a new technology, increasing returns can persist.3 Microsoft is therefore willing to spend huge amounts on promotion and marketing to gain this advantage and dominate the industry. Many would claim that this is a restrictive practice, and that this has justified the recent anti-trust suit against the company. The competitive aspects of this situation will be examined in Chapter 12, but at this point there is another side to the situation regarding returns that should be considered. Microsoft introduced Office 2000, a program that includes Word, Excel, PowerPoint and Access, to general retail customers in December 1999. It represented a considerable advance over the previous package, Office 97, by allowing much more interaction with the Internet. It also allows easier collaborative work for firms using an intranet. Thus many larger firms have been willing to buy upgrades and pay the price of around $230.
However, there is limited scope for users to take advantage of these improvements. Office 97 was already so full of features that most customers could not begin to exhaust its possibilities. It has been estimated that with Word 97 even adventurous users were unlikely to use more than a quarter of all its capabilities. In this respect Microsoft is a victim of the law of diminishing returns.4 Smaller businesses and home users may not be too impressed with the further capabilities of Office 2000. Given the enormous costs of developing upgrades to the package, the question is where does Microsoft go from here. It is speculated that the next version, Office 2003, may incorporate a speech-recognition program, making keyboard and mouse redundant. At the moment such programs require a considerable investment in time and effort from the user to train the computer to interpret their commands accurately, as well as the considerable investment by the software producer in developing the package.
1 Is it possible for a firm to experience both increasing and diminishing returns at the same time?
2 What other firms, in other industries, might be in similar situations to Microsoft, and in what respects?
3 What is the nature of the fixed factor that is causing the law of diminishing returns in Microsoft’s case?
4 Are there any ways in which Microsoft can reduce the undesirable effects of the law of diminishing returns?
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Case study 5.1: Microsoft - increasing or diminishing returns? In some industries, securing the adoption of an
Case study 5.1: Microsoft - increasing or diminishing returns?
In some industries, securing the adoption of an industry standard that is favourable to one's own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the product's market share. Microsoft's Windows is an excellent example.2 The more customers adopt Windows, the more applications are introduced by independent software developers, and the more applications that are introduced the greater the chance for further adoptions. With other products the market can quickly exhibit diminishing returns to promotional expenditure, as it becomes saturated. However, with the adoption of new industry standards, or a new technology, increasing returns can persist.3 Microsoft is therefore willing to spend huge amounts on promotion and marketing to gain this advantage and dominate the industry. Many would claim that this is a restrictive practice, and that this has justified the recent anti-trust suit against the company. The competitive aspects of this situation will be examined in Chapter 12, but at this point there is another side to the situation regarding returns that should be considered. Microsoft introduced Office 2000, a program that includes Word, Excel, PowerPoint and Access, to general retail customers in December 1999. It represented a considerable advance over the previous package, Office 97, by allowing much more interaction with the Internet. It also allows easier collaborative work for firms using an intranet. Thus many larger firms have been willing to buy upgrades and pay the price of around $230.
However, there is limited scope for users to take advantage of these improvements. Office 97 was already so full of features that most customers could not begin to exhaust its possibilities. It has been estimated that with Word 97 even adventurous users were unlikely to use more than a quarter of all its capabilities. In this respect Microsoft is a victim of the law of diminishing returns.4 Smaller businesses and home users may not be too impressed with the further capabilities of Office 2000. Given the enormous costs of developing upgrades to the package, the question is where does Microsoft go from here. It is speculated that the next version, Office 2003, may incorporate a speech-recognition program, making keyboard and mouse redundant. At the moment such programs require a considerable investment in time and effort from the user to train the computer to interpret their commands accurately, as well as the considerable investment by the software producer in developing the package.
1 Is it possible for a firm to experience both increasing and diminishing returns at the same time?
2 What other firms, in other industries, might be in similar situations to Microsoft, and in what respects?
3 What is the nature of the fixed factor that is causing the law of diminishing returns in Microsoft's case?
4 Are there any ways in which Microsoft can reduce the undesirable effects of the law of diminishing returns?
Expert Answer:
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Statistics For Business And Economics
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Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams
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Yes, there are ways that Microsoft can reduce the undesirable effects of the law diminishing returns like having the factors to improve the features of Microsoft. To do that, they need to invest in the software to be used or the software developers who can help with the new release of the Microsoft package.
Microsoft's Windows is an excellent example.2 The more customers. Case study 5.1: Microsoft - increasing or diminishing returns? In some industries, securing the adoption of an industry standard that is favourable to one's own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the ...
Case Study 5 - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. 1) Microsoft's Windows operating system exhibits increasing returns to scale, as more users lead to more third-party software being developed, fueling further adoption. However, individual products typically face diminishing returns as the market becomes saturated.
This presents an analysis of the case on Microsoft Corp. based on the concept of increasing & diminishing returns in managerial economics framework. It was presented at DoMS, IISc, Bangalore as a part of Managerial Economics coursework.
With other products, the market can quickly exhibit diminishing returns to promotional expenditure, as it becomes saturated.However, with the adoption of new industry standards, or new technology, increasing returns can persist. Microsoft is therefore willing to spend huge amounts on promotion and marketing to gain this advantage and dominate the industry.
Week_7_9.1_Microsoft_____increasing_or_diminishing_returns.docx - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Ronald Visagas earned a Master of Business Administration degree from FUMBA05 in Managerial Economics. His case study answers discuss whether a firm can experience increasing and diminishing returns simultaneously, the nature of fixed factors that cause ...
Germany, France and Spain, to close security gaps and protect customers in political space from hacking. IV. STATEMENT OF THE PROBLEM "With other products, the market can quickly exhibit diminishing returns to promotional expenditure as it becomes saturated. In order to constantly go together with the increasing demand and supply of costumers/consumer for the latest technology, more and more ...
MICROSOFT: INCREASING OR DIMINISHING RETURNS I INTRODUCTION There can be no doubt that Microsoft has a masterful ability to create a spectacle. Their marketing efforts are surpassed by few, if any, in the software industry, and their penchant for pouring more and more money into their marketing campaigns seems to grow with every new major software release.
The case study used in this assignment presents a situation that requires consideration of these topics.Read the following case study to inform the assignment.Case Study: LarissaGrade: 3rdAge: 8Larissa is a female third grade student with a specific learning disability in written expression, reading comprehension, and executive functioning ...
Economics. Economics questions and answers. Case study 5.1: Microsoft increasing ordiminishing returns? In some industries, securing the adoption of an gain this advantage and dominate the industry. Many industry standard that is favourable to one's own would claim that this is arestrictive practice, and that product is an enormous advantage.
soft - increasing or diminishing returns?</p> <p>In some industries, securing the adoption of an industry standard that is favourable to one's own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the product's market share. Microsoft's Windows is an excellent example.2 The more customers adopt Windows, the more applications are ...
Question. Case study 5.1: Microsoft - increasing or diminishing returns? In some industries, securing the adoption of an industry standard that is favourable to one's own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the product's market share.
Case study 5: Microsoft - increasing or diminishing returns? In some industries, securing the adoption of an industry standard that is favorable to one's own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the product's market share. Microsoft's Windows is an excellent example.
Microsoft's Windows is an excellent example. The more customers adopt. Case study: Microsoft - increasing or diminishing returns? In some industries, securing the adoption of an industry standard that is favourable to one's own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the ...
Case 1: Microsoft - increasing or diminishing returns? (Reference: Nick Wilkinson (2005), Managerial Economics: A Problem-Solving Approach) In some industries, securing the adoption of an industry standard that is favorable to one's own product is an enormous advantage.
Case study 5.1: Microsoft increasing or diminishing returns?In some industries, securing the adoption of an industry standard that is favourable to ones own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the products market share. Microsofts...
MICROSOFT CASE STUDY Increasing or Diminishing Returns? INTRODUCTION Microsoft, a well-established American multinational technology company founded by William Gates and Paul Allen. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and services. Microsoft is well-known with Windows operating system and MS Office.
Answer of - Case study 5.1: Microsoft - increasing or diminishing returns? In some industries, securing the adoption of an industr | SolutionInn
This presents an analysis of the case on Microsoft Corp. based on the concept of increasing & diminishing returns in managerial economics framework. It was presented at DoMS, IISc, Bangalore as a part of Managerial Economics coursework.
Here's the best way to solve it. 1. Increasing returns to scale arise when output increases much faster than the increase in inputs. For example, if an extra labourer is employed, the input increases by 1, but the output increases by 2. In the case of diminishing returns to scale. W ….
Case Study 5.1: Microsoft - increasing or diminishing returns? I. INTRODUCTION/ BACKGROUND Microsoft Corporation, abbreviated as MS, is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, supports and sells computer software consumer electronics, personal computers and services. It's best known software products are the ...
Case study : Law of Diminishing Returns. Microsoft - increasing or diminishing returns? In some industries, securing the adoption of an industry standard that is favourable to one's own product is an enormous advantage. It can involve marketing efforts that grow more productive the larger the product's market share. Microsoft's Windows ...
Microsoft 2003 with voice recognition. This is not recommended since customers even experts have not yet explored the features of the previous versions and it will only be redundant with mouse and keypad, thus will just increase cost in their innovations and later on will cause again diminishing returns. What they really have to market is their existing features and have it bundle with windows.