Top Market Research Resume Skills for 2021

Learn the top Market Research skills to list on your resume with real world examples on how to list them on your resume.

market research resume skills

Market Research Skills

Top 18 market research skills for your resume.

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Powerpoint
  • Goal Oriented
  • Critical Thinking
  • Excellent Written And Verbal Communication
  • Outstanding Organization
  • Analytical Writing
  • Computer Networking
  • Marketing Strategy
  • Project Management
  • Business Development
  • Strategic Planning
  • Business Strategy
  • Microsoft Office

How to List Market Research Skills on Resume

  • Identifying Business and Partnership opportunities for the company via Market Research and Lead Generation activities.
  • Deploying suitable market research tools to gauge market trends and competitor activities to gain the competitive edge on the market
  • Responsible for negotiation, executing business agreements, managing relationships, and conducting market research.
  • Conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends.
  • Strategic planning, market research, and marketing project management.
  • Perform marketing research and social media management for ACME.
  • Responsible for the market research for the marketing, sales and strategy departments
  • Identified numerous supply-demand imbalances, restructured pricing and put checks in place for risk mitigation through extensive market research, analysi and financial modelling.

Jobs That Demand Market Research Skills

  • Country Sales Manager
  • Product Manager
  • Business Development Manager
  • Senior Business Analyst
  • Chief Marketing Officer
  • Marketing Manager
  • Marketing Executive
  • Business Analyst
  • Assistant Manager
  • Business Development Executive

Other Skills That Are Related to Market Research Skills

  • Marketing Communications
  • Team Management
  • Digital Marketing
  • Social Media
  • Competitive Analysis
  • Team Leadership
  • Advertising
  • Online Marketing
  • Negotiation
  • Customer Service
  • Business Planning
  • Public Relations
  • Account Management
  • New Business Development
  • Marketing Management

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Top 12 Market Research Analyst Skills to Put on Your Resume

In today's competitive job landscape, standing out as a market research analyst requires a well-crafted resume that highlights your most valuable skills. This article will guide you through the top 12 skills essential for market research analysts to feature on their resumes, ensuring you capture the attention of potential employers and showcase your capabilities effectively.

Top 12 Market Research Analyst Skills to Put on Your Resume

Market Research Analyst Skills

  • Google Analytics
  • SurveyMonkey

SPSS (Statistical Package for the Social Sciences) is a software tool used by market research analysts for complex statistical data analysis, including survey data interpretation, predictive modeling, and trend analysis to inform business decisions.

Why It's Important

SPSS is crucial for a Market Research Analyst because it provides powerful tools for data analysis, enabling efficient handling of complex data sets, sophisticated statistical testing, and clear visualization of results, thus facilitating informed decision-making and strategic planning based on empirical evidence.

How to Improve SPSS Skills

Improving your SPSS skills as a Market Research Analyst involves enhancing your ability to analyze and interpret data efficiently. Here are brief steps to achieve this:

Master the Basics : Ensure you have a solid understanding of SPSS basics. IBM's official SPSS tutorials can be a great starting point.

Learn Advanced Statistical Techniques : Delve deeper into statistical methods that are pertinent to market research, such as regression analysis, cluster analysis, and factor analysis. Online resources like Laerd Statistics offer detailed guides.

Automate Repetitive Tasks : Learn to use syntax in SPSS for automation. This can save time and increase accuracy. The SPSS Syntax Guide by Kent State University is helpful for beginners.

Visualize Your Data : Enhance your ability to create and interpret data visualizations. Explore the Data Visualization with SPSS guide by IBM for insights.

Stay Updated : The field of data analysis is always evolving. Keep up with the latest trends and features in SPSS by regularly visiting the IBM SPSS Software page .

Join Online Forums and Communities : Engage with other professionals through platforms like the SPSS Community at IBM Community or subreddits related to SPSS and statistics for shared knowledge and troubleshooting.

By following these steps and utilizing the provided resources, you can significantly improve your SPSS skills, making you a more proficient and efficient Market Research Analyst.

How to Display SPSS Skills on Your Resume

How to Display SPSS Skills on Your Resume

SAS (Statistical Analysis System) is a software suite used for advanced analytics, multivariate analyses, business intelligence, data management, and predictive analytics, widely utilized by Market Research Analysts for analyzing complex data, identifying trends, and making data-driven decisions.

SAS (Statistical Analysis System) is important for a Market Research Analyst as it provides advanced analytics, data management, and predictive modeling capabilities, enabling them to analyze complex data, uncover insights, and make data-driven decisions to guide marketing strategies.

How to Improve SAS Skills

To improve your SAS (Statistical Analysis System) skills as a Market Research Analyst, focus on these key areas:

Basic SAS Programming : Start with the fundamentals of SAS programming to manipulate data and perform basic analyses. SAS Programming 1: Essentials is a good starting point.

Advanced Analytics : Dive into more complex statistical procedures that SAS offers for predictive modeling and forecasting, which are crucial for market research. The Predictive Modeling Using Logistic Regression course can be beneficial.

Data Visualization : Learn to use SAS Visual Analytics to create compelling visualizations that communicate your findings effectively. Explore the SAS Visual Analytics 1 for SAS Viya: Basics course.

Macro & SQL : Enhance your efficiency by mastering the SAS Macro Language and SQL for dynamic code and accessing databases. SAS Macro Language 1: Essentials and SAS SQL 1: Essentials are valuable resources.

Certification : Consider earning a SAS certification to validate your skills. The SAS Certified Specialist: Base Programming is a good certification to start with.

By focusing on these areas and leveraging SAS's official resources, you can significantly enhance your SAS skills, making your analyses more efficient and insightful.

How to Display SAS Skills on Your Resume

How to Display SAS Skills on Your Resume

Tableau is a powerful data visualization tool used by Market Research Analysts to analyze, visualize, and share data insights through interactive dashboards and reports, facilitating data-driven decision-making.

Tableau is important for a Market Research Analyst because it allows for the efficient visualization of complex datasets, enabling the identification of trends and insights to inform strategic decisions.

How to Improve Tableau Skills

Improving skills in Tableau for a Market Research Analyst involves focusing on data visualization best practices, mastering advanced Tableau functionalities, and integrating Tableau with other data analysis tools. Here's a concise guide:

Learn Data Visualization Principles : Understanding the fundamentals of data visualization will help you create impactful and easy-to-understand Tableau dashboards. Start with Edward Tufte’s principles on Information Design and Data Visualization .

Master Tableau Features : Dive deeper into Tableau features such as calculated fields, parameters, level of detail (LOD) expressions, and dashboard actions to create dynamic and interactive visualizations. Tableau’s Official Training Videos are a great resource.

Incorporate Advanced Analytics : Utilize Tableau’s advanced analytics capabilities like forecasting, clustering, and R or Python integration for more sophisticated analyses. Explore the Tableau Integrations guide.

Practice with Real-World Datasets : Apply your skills on real-world datasets to solve business problems similar to what you would encounter as a Market Research Analyst. Websites like Kaggle offer a variety of datasets for practice.

Join the Tableau Community : Engage with the Tableau Community to learn from other professionals, get feedback on your dashboards, and stay updated on best practices. Visit the Tableau Community Forums .

Stay Updated with Blogs and Tutorials : Follow Tableau experts and blogs for the latest tips, tutorials, and industry trends. A great start is the Tableau Public Blog .

Obtain Tableau Certification : Consider obtaining a Tableau certification to validate your skills and stand out in your field. Check out the official Tableau Certification Page for details.

By focusing on these areas, you'll not only improve your Tableau skills but also enhance your ability to uncover insights and communicate findings effectively as a Market Research Analyst.

How to Display Tableau Skills on Your Resume

How to Display Tableau Skills on Your Resume

Python is a versatile and widely-used programming language, favored for its simplicity and efficiency, particularly useful for data analysis, automation, and creating algorithms in market research.

Python is important for a Market Research Analyst because it enables efficient data analysis, manipulation, and visualization, facilitating insightful market trends and consumer behavior understanding.

How to Improve Python Skills

Improving your Python skills as a Market Research Analyst involves focusing on data analysis, visualization, and automation. Here's a concise guide:

Learn Pandas & NumPy : Master these libraries for efficient data manipulation and analysis. Pandas documentation , NumPy documentation .

Master Data Visualization : Use Matplotlib and Seaborn for insightful charts and graphs. Matplotlib tutorials , Seaborn documentation .

Automate Repetitive Tasks : Use Python scripts to automate data collection and processing. Automate the Boring Stuff with Python .

Learn SQL Integration : Use SQLAlchemy or pandas' read_sql to interface with databases. SQLAlchemy documentation , Pandas and SQL .

Enhance Skills with Projects : Apply your knowledge on real-world datasets. Kaggle offers datasets and competitions.

Stay Updated and Network : Follow Python and data science communities on platforms like Stack Overflow and Reddit .

Focus on practical application and continuous learning to keep your Python skills sharp and relevant for market research.

How to Display Python Skills on Your Resume

How to Display Python Skills on Your Resume

R is a programming language and software environment used for statistical analysis, data visualization, and predictive modeling, which is highly valuable for market research analysts in interpreting data, identifying trends, and making data-driven decisions.

R is important for a Market Research Analyst because it provides powerful tools for data manipulation, statistical analysis, and graphical representation, enabling insightful analysis of market trends and consumer behavior.

How to Improve R Skills

Improving your R skills, especially for a Market Research Analyst, involves a combination of learning advanced data manipulation, statistical analysis, and visualization techniques. Here's a concise guide:

Master Data Manipulation : Understand how to clean, transform, and prepare data for analysis using packages like dplyr and data.table .

  • R for Data Science

Statistical Analysis Proficiency : Enhance your understanding of statistical models and tests to analyze market trends accurately using base R functions and packages like stats .

  • Quick-R: Statistical Analysis

Advanced Visualization Skills : Develop compelling data visualization skills with ggplot2 to create insightful and impactful market research reports.

  • Data Visualization with ggplot2

Learn R Markdown : Master R Markdown for creating dynamic reports and presentations that can automatically update with new data.

  • R Markdown: The Definitive Guide

Stay Updated and Practice : Follow blogs and forums such as R-bloggers and Stack Overflow for the latest trends, packages, and solutions to common problems.

  • Stack Overflow

Take Online Courses and Tutorials : Platforms like Coursera, DataCamp, and Udemy offer specific courses that focus on R for data analysis and market research.

By following these steps and consistently applying R to real-world market research projects, you'll significantly improve your R skills and analytical capabilities.

How to Display R Skills on Your Resume

How to Display R Skills on Your Resume

SQL (Structured Query Language) is a programming language used by Market Research Analysts to retrieve, manipulate, and analyze data from databases, aiding in the extraction of insights and trends relevant to market research.

SQL is crucial for a Market Research Analyst as it enables efficient data retrieval, manipulation, and analysis from large databases, allowing for informed decision-making based on customer trends and market insights.

How to Improve SQL Skills

Improving SQL skills, especially for a Market Research Analyst, involves a combination of understanding advanced SQL concepts, practicing real-world scenarios, and continuously learning from a variety of resources. Here's a concise guide:

Master Advanced SQL Functions: Focus on learning complex joins, window functions, and common table expressions (CTEs). These are crucial for data manipulation and analysis.

Practice with Real Datasets: Apply your skills on real-world datasets. Websites like Kaggle provide a plethora of datasets to practice with.

Optimize SQL Queries: Learn how to write efficient SQL queries to improve performance. This includes understanding indexing and query execution plans.

Learn SQL for Analytics: Familiarize yourself with SQL analytic functions and how to perform data analysis directly within SQL.

Continuous Learning: Stay updated with the latest SQL features and best practices. Online platforms like SQLZoo , Mode Analytics SQL Tutorial , and LeetCode offer interactive SQL exercises and challenges.

By focusing on these areas and utilizing the provided resources, a Market Research Analyst can significantly improve their SQL skills, leading to more efficient data analysis and valuable insights.

How to Display SQL Skills on Your Resume

How to Display SQL Skills on Your Resume

Excel is a spreadsheet software used by Market Research Analysts for organizing, analyzing, and visualizing data to support decision-making processes.

Excel is crucial for Market Research Analysts because it enables efficient data organization, analysis, and visualization, facilitating informed decision-making and strategic planning.

How to Improve Excel Skills

To improve your Excel skills as a Market Research Analyst, focus on mastering the following areas:

Advanced Formulas : Deepen your understanding of formulas like INDEX(MATCH()) , VLOOKUP , HLOOKUP , and array formulas for efficient data analysis. ExcelJet's Formula Guide is a great resource.

Pivot Tables : Learn to summarize large datasets quickly to find patterns. The Official Microsoft PivotTable Tutorial can help.

Data Visualization : Enhance your ability to present data compellingly using charts and graphs. Excel Easy's Chart Tutorial is straightforward and helpful.

Power Query & Power Pivot : Acquire skills in managing and analyzing large datasets from multiple sources. Microsoft's Power Query Guide and Power Pivot Overview offer comprehensive insights.

Macros and VBA : Automate repetitive tasks and customize Excel to your needs. The Home and Learn VBA Tutorial provides a free course.

Data Analysis Toolpak : Utilize this Excel add-in for complex statistical or engineering analysis. Microsoft’s Guide explains how to load and use it.

Keyboard Shortcuts : Increase your efficiency dramatically by using Excel keyboard shortcuts. Shortcut World’s Excel Shortcuts list is very comprehensive.

Continuous Learning and Practice : Stay updated with new features and tools by following Excel blogs and participating in forums like MrExcel .

By focusing on these areas and leveraging the provided resources, you can significantly improve your Excel skills, making data analysis more efficient and insightful for market research.

How to Display Excel Skills on Your Resume

How to Display Excel Skills on Your Resume

8. Qualtrics

Qualtrics is a cloud-based software platform for creating and managing online surveys, collecting and analyzing data, and providing actionable insights, widely used by market research analysts for gathering consumer feedback, testing market hypotheses, and conducting various types of research studies.

Qualtrics is important for a Market Research Analyst because it provides a comprehensive platform for designing, distributing, and analyzing surveys, enabling the collection of valuable data on consumer preferences, behaviors, and trends, which is crucial for informed decision-making and strategic planning.

How to Improve Qualtrics Skills

Improving Qualtrics for a Market Research Analyst involves leveraging its advanced features and integrations for deeper insights and more efficient workflows. Here's a concise guide:

Advanced Survey Logic: Utilize Qualtrics' Survey Flow to create dynamic surveys that adapt based on respondents' answers, ensuring more relevant data collection.

Data Analysis Tools: Enhance data analysis by integrating Qualtrics with statistical software like SPSS or Tableau. This allows for sophisticated data manipulation and visualization.

Text Analysis: Use Text iQ for advanced text analysis, identifying themes and sentiments in open-ended responses, helping to uncover deeper insights.

API Integration: Automate workflows and enhance data management by leveraging the Qualtrics API . This can streamline data collection from various sources, enriching your research.

Training and Certification: Invest in Qualtrics' training and certification programs to stay up-to-date with the latest features and best practices, ensuring efficient and effective use of the platform.

By focusing on these areas, a Market Research Analyst can significantly enhance their use of Qualtrics for more insightful, efficient, and impactful market research.

How to Display Qualtrics Skills on Your Resume

How to Display Qualtrics Skills on Your Resume

9. Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior, which assists Market Research Analysts in understanding audience preferences and measuring the effectiveness of marketing strategies.

Google Analytics is crucial for a Market Research Analyst as it provides detailed insights into website traffic, user behavior, and conversion metrics, enabling data-driven decision-making and strategic marketing planning.

How to Improve Google Analytics Skills

Improving Google Analytics use for a Market Research Analyst involves a few key steps focusing on customization, integration, and analysis enhancement. Here’s a concise guide:

Set Clear Goals : Define specific objectives for what you want to achieve with your analytics. Setting up goals in Google Analytics helps in tracking conversions and understanding user behavior.

Use Custom Dashboards : Create custom dashboards tailored to your specific needs. This allows for monitoring the most relevant metrics at a glance.

Implement Enhanced E-commerce Tracking : For deeper insights into customer behavior, enhanced e-commerce tracking provides data on product performance, transactions, and shopping behavior.

Leverage Segmentation : Use segmentation to analyze specific groups of users. This enables more targeted and effective market research.

Integrate with Other Tools : Connect Google Analytics with other tools like Google Ads, Search Console, and CRM systems. This integration process enhances data collection and provides a holistic view of your performance.

Utilize Custom Alerts : Set up custom alerts to notify you about significant changes in data trends. This helps in timely decision-making.

Attend Training and Certification : Improve your knowledge and skills by completing the Google Analytics Academy courses . Continuous learning is key to leveraging the full potential of Google Analytics.

By focusing on these strategies, Market Research Analysts can enhance their use of Google Analytics for more insightful, data-driven decision-making.

How to Display Google Analytics Skills on Your Resume

How to Display Google Analytics Skills on Your Resume

10. Power BI

Power BI is a business analytics tool developed by Microsoft, designed to help users visualize data and share insights across an organization. For a Market Research Analyst, Power BI aids in analyzing market trends and consumer behavior by transforming raw data into interactive dashboards and reports for informed decision-making.

Power BI is crucial for a Market Research Analyst as it enables efficient data analysis and visualization, empowering them to uncover market trends, consumer behavior insights, and performance metrics to inform strategic decisions and enhance competitive advantage.

How to Improve Power BI Skills

Improving your Power BI skills as a Market Research Analyst involves focusing on data visualization, analysis techniques, and staying updated with the latest Power BI features. Here are concise steps to enhance your Power BI expertise:

Master DAX Formulas : Deepen your understanding of Data Analysis Expressions (DAX) for more sophisticated data manipulation and analysis. Start with the basics and progressively tackle complex formulas. DAX Guide is a comprehensive resource.

Leverage Power Query : Enhance your data preparation skills using Power Query. Learn to clean, transform, and import data efficiently. The official Power Query Documentation provides detailed guidance.

Focus on Visualization Best Practices : Improve how you present data by following best practices in data visualization. Experiment with different charts and visuals to effectively communicate insights. The Microsoft Power BI Blog often features tips and examples.

Incorporate Advanced Analytics : Utilize Power BI’s advanced analytics features like AI visuals, quick insights, and R or Python integration for deeper data analysis. Explore the Advanced Analytics section in Power BI documentation for insights.

Stay Updated : Power BI is continuously evolving. Stay informed about new features and updates by frequently visiting the Power BI Blog and participating in the Power BI Community .

Practice and Share : Apply your skills by working on real-world datasets and share your reports with the community for feedback. Websites like Kaggle offer datasets to practice with.

By focusing on these areas, you'll be able to significantly improve your Power BI skills, making your market research analysis more impactful.

How to Display Power BI Skills on Your Resume

How to Display Power BI Skills on Your Resume

11. SurveyMonkey

SurveyMonkey is a cloud-based survey tool that enables Market Research Analysts to design, distribute, and analyze online surveys to gather data and insights for market research.

SurveyMonkey is a crucial tool for Market Research Analysts as it provides an efficient, user-friendly platform for designing, distributing, and analyzing surveys. This enables analysts to gather valuable data and insights on consumer preferences, behaviors, and trends, supporting informed decision-making and strategy development.

How to Improve SurveyMonkey Skills

To enhance SurveyMonkey for a Market Research Analyst:

Advanced Question Logic : Implement complex skip logic, branching, and conditional questions to tailor surveys based on respondent answers, ensuring more relevant data collection. SurveyMonkey Logic.

Integration with Analytics Tools : Facilitate direct integration with analytics platforms such as Google Analytics or Tableau for real-time data analysis and visualization. SurveyMonkey Integrations .

Customizable Dashboards : Develop customizable dashboards for analysts to track key metrics and trends over time, enabling quick insights without manual data manipulation. SurveyMonkey Analytics.

Enhanced Data Privacy Controls : Implement stronger data privacy controls and compliance tools to navigate global data protection laws efficiently, building trust with survey participants. SurveyMonkey Security.

AI-Powered Insights : Leverage AI technologies to automatically generate insights, identify trends, and suggest actions based on survey data, reducing analysis time. SurveyMonkey AI.

By focusing on these improvements, SurveyMonkey can offer more powerful, efficient, and user-friendly tools for Market Research Analysts, thereby enhancing their capability to gather and analyze data effectively.

How to Display SurveyMonkey Skills on Your Resume

How to Display SurveyMonkey Skills on Your Resume

Stata is a comprehensive statistical software package used for data analysis, data management, and graphics. For a Market Research Analyst, it offers tools for statistical analysis, data visualization, and manipulation to support decision-making and insights into market trends.

Stata is important for a Market Research Analyst because it offers powerful statistical analysis, data management, and graphical visualization capabilities, enabling the analyst to efficiently interpret market trends and make evidence-based decisions.

How to Improve Stata Skills

Improving your Stata skills as a Market Research Analyst involves a combination of enhancing your technical proficiency, understanding market research methodologies, and integrating external data sources. Here’s a concise guide:

Enhance Technical Proficiency :

  • Learn through Official Resources : Start with Stata’s official resources , including manuals and user guides, to understand the basics and advanced features.
  • Online Courses and Tutorials : Platforms like Udemy and Coursera offer courses tailored to improving Stata skills, ranging from beginner to advanced levels.

Understand Market Research Methodologies :

  • Apply Statistical Methods : Focus on applying statistical methods relevant to market research. Stata’s YouTube Channel provides tutorials on various statistical techniques.
  • Data Management and Visualization : Improve your data management skills for handling large datasets and use Stata for creating compelling visualizations relevant to market research. The Stata Journal offers insights and practical applications.

Integrate External Data Sources :

  • Automating Data Import : Learn to automate the process of importing data from external sources like databases or web APIs. Stata’s documentation on importing data can be a useful start.
  • Data Cleaning and Preparation : Use Stata’s features for data cleaning and preparation to ensure the quality and reliability of your data. Explore Stata’s data management features for best practices.

Stay Updated and Network :

  • Join Stata Forums and Communities : Engage with Statalist , the official Stata forum, to share knowledge and solve queries. Networking with other professionals can provide practical tips and new perspectives.
  • Attend Workshops and Conferences : Participate in Stata conferences and workshops to stay updated on the latest trends and features in Stata relevant to market research.

By focusing on these areas, you can significantly improve your Stata skills, making your market research analysis more efficient and insightful.

How to Display Stata Skills on Your Resume

How to Display Stata Skills on Your Resume

Related Career Skills

  • Marketing Research Analyst
  • Market Research Assistant
  • Market Research Associate
  • Market Research Interviewer
  • Market Research Manager
  • Market Researcher


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Market Research Analyst Resume: Winning Examples for 2024

market research skills on cv

As a market research analyst, your resume is the key to landing a job interview and ultimately securing your dream job. A strong resume that showcases your relevant skills and experiences is crucial for catching the attention of hiring managers and demonstrating your expertise in the field.

This article will provide winning examples of market research analyst resumes, covering every aspect that should be included, from the header to the work experience and education sections, as well as highlighting any relevant certifications or professional development. Each example will include an analysis of why it works and how you can apply the techniques to your own resume.

Through this article, you will learn the essential components of a strong market research analyst resume that effectively conveys your skills and experience, differentiates you from other applicants, and positions you as the ideal candidate for the role. So, if you are a market research analyst looking to land your next job, keep reading to discover how to make your resume stand out from the crowd.

Key Components of a Winning Market Research Analyst Resume

As a market research analyst, your resume plays a crucial role in securing your job. You must highlight your qualifications and skills to capture the hiring manager’s attention. The following components must be present in your resume to make it winning:

Key skills and qualifications to include

Your potential employer wants to know if you possess the skills and qualifications necessary to excel in the role. Thus, it is important to include these in your resume. Key skills should include analytical thinking, research methodology, attention to detail, communication, teamwork, and critical thinking, among others. Meanwhile, your qualifications should highlight your education, relevant certifications, and any special training or courses you’ve taken to boost your experience in the field. Showing a well-crafted summary of your skills and qualifications can help you portray an impression of competency and expertise in the field.

Examples of relevant experience to highlight

Your experience as a market research analyst is a critical factor in determining your suitability for the job. You must therefore present your relevant experiences that demonstrate your ability to identify market trends, analyze data, and create valuable insights. Highlight your previous roles, achievements, and solutions offered to your previous clients or companies. Showcasing your successes and accomplishments can help establish your confidence and aptitude as a competent market research analyst.

Importance of including measurable achievements

Measurable achievements can provide a valuable way of demonstrating your past success and how you can help the company in the future. To be more specific, quantifiable achievements highlight the measurable impact of your previous work or studies. For example, if you increased sales or improved customer satisfaction, mention the percentage of improvement. If your research work led to a significant cost reduction or increased revenue, communicate the figures. Adding these specific metrics engages the employer and gives more concrete evidence of your past successes.

Writing a winning market research analyst resume means showcasing your skills and qualifications, highlighting relevant experience, and including measurable achievements. By adding these components to your resume, you can communicate to potential employers that you are a competent market research analyst with a successful track record.

Formatting Tips for a Market Research Analyst Resume

A well-crafted market research analyst resume can make a lasting impression on potential employers. However, even if you have the most impressive accomplishments and qualifications, they can go unnoticed if your resume is poorly formatted. Here are some formatting tips to help you present your skills and experience effectively:

The Importance of a Clean and Organized Layout

A clean and organized layout is essential for a market research analyst resume, as it makes it easier for recruiters to scan and identify key information. Use a simple and professional design that is easy on the eyes and free from clutter. Avoid using multiple font types, colors, and graphics, as they can distract from the content and may not be compatible with all devices.

To achieve a clean and organized layout, break the content into sections and use headings and subheadings to distinguish them. Use white space effectively to create a balance between the sections and avoid using overcrowded text.

Tips for Choosing the Right Font and Font Size

The font and font size you choose can greatly impact the readability and overall impression of your market research analyst resume. Aim to use a font that is easy to read, such as Arial, Times New Roman, or Calibri, and avoid using fancy or script fonts.

The font size should be consistent throughout the entire document, with the body text typically ranging between 10-12 pt. However, you can use a slightly larger font for headings and subheadings to create contrast and emphasize their importance.

How to Effectively Use Bullet Points

Bullet points are a great way to break down your accomplishments and responsibilities into concise and easy-to-read statements. Use bullet points to quantify your achievements and showcase your skills and expertise. Start each bullet point with a strong action verb, such as created, analyzed, or implemented, to demonstrate your active role in the project.

Avoid using lengthy bullet points that can make the content difficult to read. Instead, aim for no more than five bullet points per section, with each point being no more than two lines long.

A well-formatted market research analyst resume is crucial to catching the attention of potential employers. Use a clean and organized layout, choose the right font and font size, and effectively use bullet points to showcase your skills and accomplishments. With these tips in mind, you’ll be on your way to creating a winning resume that sets you apart from the competition.

How to Tailor Your Market Research Analyst Resume to the Job Description

When applying for a market research analyst position, it’s important to tailor your resume to the job description. This customization will help you stand out as the ideal candidate for the position.

Understanding the job requirements and expectations

The first step to tailoring your resume is to closely review the job requirements and expectations. Take note of the required education, experience, and specific skills listed in the job posting. Make sure to highlight any relevant experience or skills that you possess that match the job description.

Highlighting relevant skills and experience

As you customize your resume, make sure to highlight the relevant skills and experience that you possess. Use the language and phrasing from the job description to demonstrate that you are the ideal candidate for the position. For example, if the job posting mentions a requirement for experience with market segmentation, make sure to mention your experience with market segmentation in your resume.

Customizing your resume for each job opportunity

It’s important to customize your resume for each job opportunity. This means taking the time to review each job posting and tailoring your resume to highlight the specific skills and experience that the employer is looking for. This extra effort will help you stand out from the competition and increase your chances of landing the job.

Tailoring your market research analyst resume to the job description is essential for increasing your chances of getting hired. By understanding the job requirements and expectations, highlighting relevant skills and experience, and customizing your resume for each job opportunity, you’ll be well on your way to creating a winning resume that sets you apart from the competition.

Examples of Strong Market Research Analyst Resumes

To help job seekers create effective and competitive resumes for the position of Market Research Analyst, we have analyzed and compared several winning examples. In this section, we will provide a detailed analysis of these resumes and explain the key components and formatting choices that set them apart.

Detailed Analysis of Winning Resume Examples

The winning resumes we analyzed all demonstrated a clear understanding of the skills, experience, and attributes required of Market Research Analysts. They included strong action verbs and quantifiable achievements, along with relevant key skills and technologies used. In addition, each resume had a consistent formatting style and personalized approach that set them apart from generic templates.

Breakdown of Key Components and Formatting Choices

Below are the key components and formatting choices found in the winning Market Research Analyst resumes:

1. Clear Objective Statement

Each winning resume had a concise objective statement that clearly stated the candidate’s career goals and relevant skills. This statement helps to grab the attention of potential employers quickly and demonstrates the candidate’s focus and direction.

2. Skills and Technologies

All winning resumes included a section that listed key skills and technologies relevant to the position of Market Research Analyst. These skills ranged from quantitative analysis and statistical modeling to data visualization and project management. By highlighting these skills, the resumes showed that the candidates had the necessary competencies to succeed in the role.

3. Action Verbs and Achievements

Strong action verbs were used throughout the resumes to demonstrate the candidate’s accomplishments and impact. These verbs included “analyzed,” “developed,” “revamped,” “optimized,” and “implemented.” Each action verb was followed by a quantifiable achievement that showed the candidate’s impact in their previous roles.

4. Consistent Formatting and Layout

All winning resumes used a consistent formatting and layout style, with clear headings, bullet points, and white space. This allowed the resumes to be easily scanned and read by potential employers, which is essential in a competitive job market.

Explanation of Why These Resumes Stand Out

The winning Market Research Analyst resumes stood out for their clear focus on the requirements of the role, strong and personalized writing style, and use of relevant metrics and achievements. By demonstrating their competencies and success in previous positions, the candidates showed that they were the best fit for the job.

Job seekers that are aiming to create successful resumes for Market Research Analyst positions should focus on clear and concise objective statements, lists of key skills and technologies, strong action verbs and achievements, and consistent formatting and layout. By following these guidelines, candidates can create winning resumes that catch the attention of employers and land them the job they desire.

Common Mistakes to Avoid in a Market Research Analyst Resume

When crafting a Market Research Analyst Resume, there are a few common mistakes that can hinder your ability to land that dream job. In this section, we will discuss these pitfalls and how you can avoid them.

Common Resume Pitfalls

1. irrelevant information.

One of the most common mistakes in a Market Research Analyst Resume is including irrelevant information. As a Market Research Analyst, you want to focus on skills and experiences that are relevant to the role you are applying for. This means avoiding information that is not related to market research or analytical skills.

2. Lack of Specificity

Another mistake is a lack of specificity when it comes to job descriptions and achievements. A resume that reads like a job description might not be enough to make you stand out. Be specific about your achievements and the impact they had on the company. Use numbers and figures whenever possible to show your impact.

3. Poor Formatting

Formatting is a key component of any resume. A Market Research Analyst Resume should be readable and easy to understand. Make sure that the fonts, spacing, and margins are consistent throughout the document. Use bullet points, bold and italic text and other formatting tools to break up large blocks of text and make it easier to read.

4. Typos and Grammatical Errors

Typos and grammatical errors are a no-no in any resume, but they can be especially costly in a Market Research Analyst Resume. As a Market Research Analyst, you need to demonstrate a high level of attention to detail, so any typos or errors can reflect poorly on you. Proofread your resume several times and have others read it as well to catch any mistakes you may have missed.

Examples of Poor Resume Choices or Mistakes

1. including unrelated experience.

Imagine that you are a Market Research Analyst and you include experience as a lifeguard on your resume. While this may demonstrate your ability to handle stressful situations, it is not relevant to the role of a Market Research Analyst. Instead, highlight experiences that demonstrate your analytical and research skills.

2. Failing to Provide Specifics

If you have experience in Market Research and say that you “conducted research,” this statement is too vague. Be specific about the research you conducted, the methods you used, and the results you achieved. This will demonstrate your expertise and help you stand out among other candidates.

3. Profiling Visuals and Logos

While adding visual elements to your Market Research Analyst Resume may seem like a good idea, it can actually detract from the content. Don’t add visuals or logos that are not relevant to the role you are applying for.

4. Overcomplicating the Formatting

While a well-formatted resume is necessary, overcomplicating it can make it difficult to read.

Professional Certifications and Education

As a Market Research Analyst, having relevant certifications and educational background can be crucial to your career advancement. Employers often look for candidates with certifications and degrees that demonstrate expertise in market research methodologies and data analysis.

The importance of relevant certifications and educational background

Relevant certifications and educational background show that you have the necessary knowledge and skills to succeed in the role of a Market Research Analyst. Certifications can come from organizations like the Marketing Research Association or the Insights Association, and degrees can include fields like statistics, marketing, or psychology.

Additionally, having a relevant degree or certification can give you a competitive edge when applying for positions, as it demonstrates your commitment to the field and your dedication to advancing your knowledge and skills.

Which certificates and degrees are most valuable for a Market Research Analyst

The most valuable certifications for a Market Research Analyst include the Professional Researcher Certification (PRC) from the Insights Association and the Research & Marketing Intelligence Association’s (RMAI) Certified Marketing Research Professional (CMRP) designation. Both demonstrate expertise in market research principles and practices, and are highly valued by employers.

As for degrees, a Bachelor’s or Master’s degree in Marketing Research, Psychology, Statistics or Mathematics, are highly relevant in the market research field. However, employers are still interested in considering degrees in other fields if the candidate can demonstrate a strong commitment to research and an aptitude for data analysis.

How to highlight this information effectively in your resume

When highlighting professional certifications and educational background in your resume, it is essential to keep it concise and relevant. Start by creating a separate section for your certifications and degrees, and list them in reverse chronological order, with the most recent first.

Instead of providing a detailed description of every certification or degree, focus on outlining the most relevant credentials for the position you’re applying to. For example, if you’re applying for a Market Research Analyst position that requires exceptional data analysis skills, focus on highlighting your degree in statistics or mathematics.

Including details of relevant certifications and educational background in your resume is crucial when applying for a Market Research Analyst role. Highlight the most valuable certificates and degrees effectively in your resume, so that hiring managers can see your expertise and commitment to the field.

Relevant Soft Skills for a Market Research Analyst

As a market research analyst, technical skills and knowledge are important, but equally important are soft skills that enable you to communicate, collaborate, and think critically. Soft skills are essentially interpersonal skills that help you work well with others and have a successful career. The following soft skills are highly relevant for success in the role of a market research analyst.

What Soft Skills Are Important for Success in the Role?

Communication Skills:  Effective communication is critical for a market research analyst as you need to communicate your findings to a diverse audience, including clients, stakeholders, and team members. This includes not only written and verbal communication skills but also presentation and public speaking skills.

Critical Thinking Skills:  Analyzing complex data and making informed decisions are essential skills for a market research analyst. This requires strong critical thinking skills, including the ability to analyze information objectively, identify patterns, and draw conclusions.

Collaboration Skills:  Market research analysts often work in teams, and the ability to work effectively with others is crucial. This includes being a good listener, contributing to team discussions, and being open to different perspectives and ideas.

Problem-Solving Skills:  Research projects often involve solving problems, and the ability to solve problems creatively and efficiently is a valuable skill for a market research analyst.

Time Management Skills:  Market research projects often involve deadlines, and the ability to manage time effectively is important for delivering high-quality work on time.

How to Showcase These Skills on Your Resume

When writing your market research analyst resume, it’s important to highlight your relevant soft skills using keyword-rich bullet points. For example:

  • Excellent communication, presentation, and public speaking skills developed through presenting research findings to clients, stakeholders, and team members.
  • Strong critical thinking and problem-solving skills demonstrated through analyzing complex data sets and developing appropriate research methodologies.
  • Proven collaboration skills developed through working with diverse teams to complete research projects on time and within budget.

You can also showcase your soft skills in your summary or objectives section, focusing on how your soft skills have contributed to your past success in the role.

Examples of How These Skills Have Contributed to Success in Past Roles

In my previous role as a market research analyst for XYZ company, I demonstrated my strong collaboration skills by working closely with cross-functional teams consisting of product managers, designers, and engineers to develop a successful product launch strategy. Through active listening and contributing to team discussions, we were able to refine our research approach resulting in a more successful product launch than we had initially anticipated.

My excellent problem-solving skills also proved valuable in a recent project where I had to design and execute data analysis of large data sets for our client, who had limited knowledge of data analytics. Using my critical thinking skills and ability to analyze data, I was able to provide them with insightful reports that were essential for decision-making as well as increasing our business relationship with the client.

Keywords to Include in a Market Research Analyst Resume

As a market research analyst, your skills and experience are critical to the success of any company’s marketing efforts. But simply listing your job responsibilities and accomplishments on your resume might not be enough to land you the interview. This is where keywords come into play.

Explanation of why keywords are important

Employers use applicant tracking systems (ATS) to scan resumes for specific keywords that match the job posting. This means that if your resume lacks the right keywords, it might not even make it past the initial screening process. Keywords not only help your resume get noticed but also demonstrate that you have the knowledge and experience required for the job.

Examples of relevant keywords to include

When including keywords in your resume, it’s important to focus on the specific requirements of the job. Here are some common keywords for market research analyst resumes:

  • Data analysis
  • Customer insights
  • Qualitative research
  • Quantitative research
  • Competitive analysis
  • Survey methods
  • Statistical analysis
  • Market trends
  • Data visualization
  • Advanced Excel skills

These keywords demonstrate that you have experience with data analysis, research methods, and market insights.

Tips for incorporating these keywords into your resume effectively

  • Use the job posting: Review the job posting carefully and highlight the keywords that match your skills and experience. Incorporate these into your resume where appropriate, such as in your summary, skills section, or work experience bullet points.
  • Be specific: Use specific examples to demonstrate your skills and experience. For example, instead of just listing “data analysis,” mention the specific tools or techniques you have used, such as regression analysis or data visualization software.
  • Use action verbs: Start each bullet point in your work experience section with an action verb, such as “led,” “conducted,” or “analyzed.” This not only makes your resume more dynamic but also helps include relevant keywords.
  • Avoid overstuffing: While it’s important to include relevant keywords, avoid overstuffing your resume with too many keywords. Use them where appropriate and make sure they flow naturally in your writing.
  • Keep it relevant: Only include keywords that are relevant to the job you’re applying for. Don’t fill your resume with generic terms that don’t demonstrate your specific skills and experience.

Using the right keywords is critical to crafting a winning market research analyst resume. By focusing on job-specific keywords, being specific in your examples, using action verbs, avoiding overstuffing, and keeping it relevant, you can ensure that your resume not only gets noticed but also demonstrates that you have the skills and experience for the job.

Sample Cover Letter for a Market Research Analyst

As a market research analyst, you know the importance of conducting a thorough analysis of data to gain insights and drive informed decisions. Similarly, creating a strong cover letter can be just as crucial in gaining the attention of potential employers and ultimately landing your desired job. A well-crafted cover letter can make all the difference in setting yourself apart from other candidates and demonstrating your skills, experience, and passion for the position.

Importance of a Strong Cover Letter

A strong cover letter serves as a brief introduction of yourself, highlights your most relevant skills and experiences, and shows your enthusiasm for the job. It gives hiring managers a glimpse into your personality and how you can contribute to the organization, beyond what is listed in your resume. The cover letter creates an opportunity to further convince the employer that you are the right fit for the position, and it can ultimately make or break your chances of getting called in for an interview.

Example of a Well-Crafted Cover Letter

Dear [Hiring Manager],

I am writing to express my interest in the Market Research Analyst position at your company. As an experienced research analyst with over five years of experience, I strongly believe I am the ideal candidate for the role.

In my previous role at [previous company name], I managed a team of analysts and was responsible for conducting market research to drive key decisions for clients. I excel at interpreting data and using it to craft actionable insights and strategies. After reviewing the job description for this position, I noticed that my skills and experience align perfectly with what you are looking for in an ideal candidate.

I am passionate about the work your organization does and am excited about the prospect of contributing to your team. I am confident that my skills and experience make me an excellent candidate for the role, and I look forward to discussing how I can contribute to your organization.

Thank you for taking the time to consider my application.

Sincerely, [Your name]

Explanation of the Components of an Effective Cover Letter

An effective cover letter includes the following components:

Opening:  The opening should introduce yourself and express your interest in the position. It’s helpful to mention why the position caught your attention and why your skills and experiences make you the ideal candidate for the role.

Body:  The body of the cover letter should highlight your most relevant experiences and accomplishments. Use concrete examples to show how you have used your skills to solve problems or achieve goals in the past.

Closing:  In the closing, reiterate your interest in the position and thank the employer for considering your application. You may also want to express your enthusiasm for discussing your application further in an interview.

A strong cover letter is essential in today’s job market. It serves as your chance to showcase your skills, experiences, and passion for the position.

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StandOut CV

Market Research Analyst CV example

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Your research skills are second to none and you have the ability to turn mountains of data into useful, actionable insights. But how do you prove this to the recruiter?

You need a CV that highlights your core skills, as well as your impressive achievements in the field (backed up by data, of course).

Find out how to craft an attention-grabbing application, bursting with facts and figures using our comprehensive guide and market research analyst CV example below.

CV templates 

Market Research Analyst CV example

Market Research Analyst CV 1

This CV example showcases the optimal structure and format for your Market Research Analyst CV, providing a pleasant reading experience for busy recruiters.

It also demonstrates the skills, experience and qualifications you should emphasize in your own CV to increase your chances of landing job interviews.

CV builder

Market Research Analyst CV layout and format

Hiring managers and recruiters are frequently overloaded with applications, and if they can’t identify the relevant information in your CV within a few seconds, your application may be overlooked.

To avoid this, it’s essential to format and structure your CV in a manner that makes it simple to pick out the most important information, even if the reader is in a rush.

How to write a CV

Tips for formatting your Market Research Analyst CV

  • Length: Whether you’ve got one year or three decades of experience, your CV should never be more than two sides of A4. Recruiters are busy people who’re often juggling numerous roles and tasks, so they don’t have time to read lengthy applications. If you’re a recent graduate or don’t have much industry experience, one side of A4 is fine.
  • Readability : By formatting your section headings with bold or a different colour font and using bullet points to break up large blocks of text, you can help busy recruiters quickly scan through your CV. This makes it easier for them to find important details without wasting time.
  • Design: While it’s important that your CV design looks good, it also needs to be functional (which means easy for recruiters to read) Keep the design simple to achieve a good balance between looking good and reading well.
  • Photos: Profile photos or aren’t a requirement for most industries, so you don’t need to add one in the UK – but if you do, just make sure it looks professional

Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.

CV formatting tips

CV structure

When writing your CV , it’s important to structure the content into the following key sections to ensure easy digestion by busy recruiters and hiring managers:

  • Contact details: List your contact details at the top of your CV to prevent them from being overlooked.
  • Profile: Begin with an introductory paragraph that captures recruiters’ attention and summarises what you have to offer employers.
  • Work experience/career history: List your relevant work experience in reverse chronological order, starting with your current position.
  • Education: Provide a brief summary of your education and qualifications.
  • Interests and hobbies: An optional section to showcase any hobbies that highlight transferable skills relevant to your target jobs.

Now you understand the basic layout of a CV, here’s what you should include in each section of yours.

Contact Details

Contact details

Begin by sharing your contact details, so it’s easy for employers to give you a call. Keep to the basics, such as:

  • Mobile number
  • Email address – It should sound professional, with no slang or nicknames. Make a new one for your job applications if necessary.
  • Location – Simply share your vague location, for example ‘Manchester’, rather than a full address.
  • LinkedIn profile or portfolio URL – Remember to update them before you send your application.

Market Research Analyst CV Profile

To immediately capture the attention of recruiters, begin your CV with a powerful profile (or personal statement for junior applicants).

This is a brief introductory paragraph that summarises your skills, experience, and knowledge.

It should position you as the ideal candidate for the job and encourage recruiters to read on.

CV profile

CV profile writing tips:

  • Make it short and sharp: Recruiters have piles of CVs to read through and limited time to dedicate to each, so it pays to showcase your abilities in as few words as possible. 3-4 lines is ideal.
  • Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
  • Don’t add an objective: You only have a small space for your CV profile, so avoid writing down your career goals or objectives. If you think these will help your application, incorporate them into your cover letter instead.
  • Avoid generic phrases: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.

Example CV profile for Market Research Analyst

What to include in your market research analyst cv profile.

  • Experience overview: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
  • Targeted skills: Employers need to know what skills you can bring to their organisation, and ideally they want to see skills that match their job vacancy. So, research your target roles thoroughly and add the most important Market Research Analyst skills to your profile.
  • Key qualifications: If you have any qualifications which are highly relevant to Market Research Analyst jobs, then highlight them in your profile so that employers do not miss them.

Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder . All profiles are written by recruitment experts and easily tailored to suit your unique skillset.

Core skills section

In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills – perfect for grabbing the attention of busy hiring managers.

As Market Research Analyst jobs might receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.

It should be made up of 2-3 columns of bullet points and be made up of skills that are highly relevant to the jobs you are targeting.

Core skills section CV

Important skills for your Market Research Analyst CV

Research design – Designing and implementing research projects, including identifying research objectives, selecting appropriate research methods and techniques, and developing research questionnaires.

Data analysis – Utilising statistical software and other tools to analyse and interpret research data, and communicate findings through written reports, graphs, and presentations.

Market trend analysis – Analysing and interpreting market trends, including consumer behaviour, industry trends, and competitor activity to provide insights and recommendations to business stakeholders.

Project management – Managing research projects, including developing project plans, coordinating with internal and external stakeholders, managing timelines and budgets, and ensuring high-quality deliverables.

Stakeholder communication – Utilising excellent verbal and written communication skills to present findings, insights, and recommendations to stakeholders, both internally and externally.

Critical thinking – Evaluating complex data sets and research findings, drawing conclusions, and making recommendations based on evidence and insights.

Commercial awareness – Utilising knowledge and understanding of business operations, including financial performance, market trends, and regulatory issues that may impact business strategy.

Cross functional collaboration – Working collaboratively with cross-functional teams, including researchers, business stakeholders, and technical teams.

Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.

Work experience section

Recruiters will be itching to know more about your relevant experience by now.

Kick-start this section with your most recent (or current) position, and work your way backwards through your history.

You can include voluntary and freelance work, too – as long as you’re honest about the nature of the work.

Work experience

Structuring each job

If you don’t pay attention to the structure of your career history section, it could quickly become bulky and overwhelming.

Get in recruiters’ good books by creating a pleasant reading experience, using the 3-step structure below:

Role descriptions

Start with a solid introduction to your role as a whole, in order to build some context.

Explain the nature of the organisation you worked for, the size of the team you were part of, who you reported to and what the overarching purpose of your job was.

Key responsibilities

Using easy-to-read bullet points, note down your day-to-day responsibilities in the role.

Make sure to showcase how you used your hard sector skills and knowledge.

Key achievements

Lastly, add impact by highlight 1-3 key achievements  that you made within the role.

Struggling to think of an achievement? If it had a positive impact on your company, it counts.

For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.

Sample job description for Market Research Analyst CV

Work as part of the Consumer and Market Insights team at Unilever, a multinational consumer goods company, conducting market research and analysing data to optimise product revenue and customer retention for over 30 of their global brands.

Key Responsibilities

  • Collaborate with category, channel, brand, and innovation teams to assess insights needs
  • Execute and deliver analytic solutions that yield relevant, actionable, and timely insights
  • Analyse and interpret large volumes of market research data to provide insights on consumer trends and behaviour to support product and marketing strategies
  • Develop and maintain online data dashboards to track business KPIs and report key metrics

Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.

Education and qualifications

Although there should be mentions of your highest and most relevant qualifications earlier on in your CV, save your exhaustive list of qualifications for the bottom.

If you’re an experienced candidate, simply include the qualifications that are highly relevant to Market Research Analyst roles.

However, less experienced candidates can provide a more thorough list of qualifications, including A-Levels and GCSEs.

You can also dedicate more space to your degree, discussing relevant exams, assignments and modules in more detail, if your target employers consider them to be important.

Hobbies and interests

Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.

Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.

On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.

Creating a strong Market Research Analyst CV requires a blend of punchy content, considered structure and format, and heavy tailoring.

By creating a punchy profile and core skills list, you’ll be able to hook recruiter’s attention and ensure your CV gets read.

Remember that research and relevance is the key to a good CV, so research your target roles before you start writing and pack your CV with relevant skills.

Best of luck with your next application!

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Market Research Analyst Resume Example

Unleash your market research expertise and gain inspiration for your resume with our free, customizable Market Research Analyst resume sample. Use this free resume template or customize it in our sleek resume builder to showcase your unique market research skills and qualifications.

Milan Šaržík — Certified Professional Résumé Writer

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Market Research Analyst Resume Example (Full Text Version)

Emmeline schmeller.

Highly skilled Market Research Analyst with a proven track record of delivering results and utilizing data to drive business decisions. Experienced in strategic market planning, business strategy development, and marketing plan creation. Proficient in evaluating market trends and competitive landscapes. Adept strategist with strong communication abilities and a degree in Business & Management with a focus on Marketing from a prestigious university. Committed to driving business growth and surpassing set objectives.

Work experience

  • Conducted professional market research to identify target market, market conditions, customer behavior, industry trends, and competition.
  • Executed strategic market planning, analyzed data, and contributed to the development and implementation of new business strategies.
  • Created detailed questionnaires and surveys, conducted business forecasts, and actively participated in weekly team meetings with managers and executives.
  • Improved customer satisfaction by increasing from 86% to 98% within two years through continuous efforts.
  • Developed innovative marketing plans and collaborated with cross-functional teams to enhance overall business efficiency, resulting in a 16% increase.
  • Recognized as Employee of the Month for consistently achieving outstanding results and exemplary work performance.
  • Achieved a GPA of 3.98, placing in the top 5% of the Program.
  • Recognized as the 2015 Academic Excellence Award winner.
  • Participated in FinTech Society, Economics Society, and Marketing Society clubs and societies.
  • Achieved Distinction in the IB Diploma Program, earning Grade 1 (equivalent to A/excellent) in all 6 subjects
  • Recognized as the winner of the 2012 Best Graduate Award
  • Actively participated in extracurricular activities including the Business Club, Economics Society, and Riding Society.


Certificates, market research analyst.

Market research analysts are responsible for gathering and analyzing market data to provide insights that guide business decisions. They use a variety of research methods and tools to gather and interpret data on customer preferences, market trends, and competitor activities. Their day-to-day tasks may include designing research studies, collecting and analyzing data, creating reports and presentations, and communicating findings to stakeholders. Strong analytical skills, attention to detail, and proficiency in market research tools and techniques are essential for success in this role. Market research analysts have the opportunity to make a significant impact on the success of a business by providing valuable insights that inform strategic decisions.

Milan Šaržík — Certified Professional Résumé Writer

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Market Research Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the market research job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

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  • Work closely with colleagues based across UBS's offices in Europe, Asia, and the Americas to leverage expertise, and be the go-to person for key stakeholders in the research department including senior management and product teams
  • Interpret briefs from internal equity research analysts who cover a broad range of industries including and not limited to Technology, Communications, FMCG, CPG, Pharmaceuticals, Healthcare, Financial Services, Automotive, Industrials
  • Develop of archetypes, personas, user journey maps, techno-graphic segmentation, service blueprints, competitive landscape analysis and all materials to facilitate workshops
  • Create compelling business cases and recommendations that drive action and support business decisions through the effective use of data, customer insight and analysis
  • Work closely with external vendors and suppliers to manage fieldwork and execute on the market research studies
  • Provides ad hoc as well as regular analyses to the Brand Team to support ongoing business decisions and activities in the development/refinement of commercial tactics/ strategy for the brand/molecule/therapeutic area
  • Provides insights and strategies in Product Management/New Product Development that will emphasize the voice of the customer, and will result in an improved process that will generate cost efficiencies and a higher rate of success in product launches
  • Developing research reports of findings for staff and management
  • Works with Manager to track/maintain department budget and publications subscriptions
  • Conducts or assists with special projects as assigned or requested by department or product management, as time permits
  • Develop and evaluate methods and tools, source, maintain and distribute information
  • Collecting and sharing information about competition, consumers trends, socio-demography trends from public sources, Nestlé Global Providers etc
  • Presenting findings to staff and senior managers
  • Help define, field or manage, and analyze market research projects
  • Develop and direct market research planning and operating procedures, oversee vendor and project management
  • Influence client decision-making by combining relevant and timely market research with analysis of business implications, and presenting compelling insights and recommendations
  • Strengthen business partner relationships by providing subject matter consultation, expert guidance on the sourcing and use of research, and thought leadership
  • Partner with business areas to prioritize improvement opportunities through the use of key driver analyses and linking survey results to customer behavior that impacts the bottom line
  • Ensure the quality, timeliness and accuracy of market research projects; validate statistical models and methodologies used to analyze data, verify the integrity and significance of research findings, and ensure that insights are presented accurately and concisely
  • Select, manage, and evaluate key market research vendors to cost-effectively execute our research programs
  • Advanced knowledge of statistics and research methodology
  • Create robust survey designs, questionnaires and discussion guides that address pivotal questions and use your analytical skills (using SPSS and Excel) to transform data into actionable insights
  • Experience in designing, executing, and analyzing results of quantitative market research projects (including writing questionnaires and table specifications) in a leading market research agency or a consulting firm
  • Experience with multiple quantitative sampling and data acquisition methods (internet, phone, face-to-face interviews, mystery audits etc.)
  • Strong knowledge of quantitative research and related statistical principles
  • Experience in designing and leading multi-market tracking studies for both consumer and business-to-business research
  • Deep knowledge in one or more industries (FMCG, Technology, Healthcare, Financial Services etc.) and geographic

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Market Research Resume Sample

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  • All business marketing functions, digital marketing, creative services, events, media buying and advertising, as well as all regional marketing teams under the Global Chief Marketing Officer (CMO)
  • All internal and external communications, media relations and public relations efforts of BlackRock under the Head of Global Corporate Communications
  • Business management, analytics and research functions for the GMC organization under the Global Chief Operating Officer (COO)
  • All brand initiatives and strategic messaging under the Head of Global Brand and the Head of Strategic Messaging
  • Estimate minimum 6-8 years market research experience
  • A “Can-do” attitude and a willingness to learn and succeed
  • Financial services experience helpful but not essential
  • Some knowledge of B2B research preferred
  • Strong project management, organisational, planning and time management skills; ability to manage multiple deadlines
  • Excellent written and verbal communication skills a must
  • Experience dealing with both qualitative and quantitative datasets
  • Proven ability of being able to articulate complex points clearly and concisely
  • Proven ability of being able to tie research findings back to strategic business objectives
  • Motivated with natural curiosity and a willingness to be flexible
  • Capacity to work effectively and efficiently in a fast-paced and dynamic environment
  • Some knowledge of statistical techniques preferable, e.g. regression analysis

Director of Market Research Resume Examples & Samples

  • Work with business partners identify research needs and opportunities to set research objectives
  • Design and execute the loyalty tracking study
  • Integrate results from statistical analysis of the Loyalty study findings with business metrics and customer behaviors
  • Develop insights and actionable recommendations and communicate findings through reports and presentations to management
  • Manage offshore staff in support of ongoing study management and reporting
  • Manage a budget of between $1.0-1.2M in research costs
  • 7 to 10+ years of related marketing, consulting or market research experience with a college degree (Master's Degree preferred)
  • Experience with loyalty and tracking research studies is required
  • Experience with identifying the business implications from primary customer research/data analysis
  • Experience with statistical analysis, text mining, and analyzing survey data with database information
  • Experience in financial services business preferred
  • Excellent organizational, project management and process management skills
  • Excellent analytical skills, as demonstrated by a track record of thought leadership and problem solving activities
  • Excellent oral communications, writing and presentation skills, has a deep interest in developing insights and recommendations for senior management
  • Strong statistical software and PowerPoint aptitude

Market Research Senior Manager Resume Examples & Samples

  • Mentors and manages a team of 3-4 researchers to become high performing team. Must have prior experience in managing analytic professionals and delegating task responsibilities
  • Conducts primary research including writing requests for proposals, supplier selection and management, survey writing, interpretation and research reporting, makes methodological recommendations, and drafts survey questionnaires
  • Creates analytical plan and determines which statistical methodologies are to be used while delegating project responsibilities to staff. Includes conducting statistical analyses when needed, including Cluster, Factor, Correspondence, Discriminant, and CHAID and has ability to communicate/ interpret the findings internally/ externally. Familiarity and proficiency statistical methods, applications is a must
  • Creates thought-provoking insights that are relevant, strategic and actionable. Strong ability to create impactful stories through use of data-driven insights that use both creativity and analytical rigor is a must. Must also be confident and comfortable to presenting to C-level suite audience
  • 6 + years consumer insights and analytics roles on vendor side, and client side experience also preferred
  • 6 + years survey research design experience and training
  • 6 + years using custom/ syndicated research in function with demonstrated ability to research deliver data-driven insights that answer or address specific business or customer questions
  • 6+ years practical knowledge of statistical data and statistical approaches to analyzing data, market research methods, instruments, data sources, and suppliers, and how and where to gather new data, anticipates research and data needs, and develops marketing plans and research
  • 4+ years’ experience in managing high-performing staff of researchers/ analytics
  • Strong Experience with positioning, segmentation, brand personality, needstates, new product development
  • Digital marketing experience a plus

Senior Manager, Corporate Market Research Resume Examples & Samples

  • Partnering with internal clients, utilizing audience data and trend analyses to inform, support and further enhance the Marketing, Programming and Development efforts of CENTRIC
  • Developing unique and thorough analyses to positively position CENTRIC in the context of the competitive media landscape utilizing ratings research
  • Managing various Custom Research projects using NMR data
  • Supporting ongoing Ratings Estimates Modeling initiatives for CENTRIC
  • Collaborating in the creation of market positioning, presentations and other materials that showcase the value of CENTRIC
  • Downloading Nielsen ratings data daily
  • Handling standard duties including Overnights, Daily, Weekly and Quarterly reports
  • Working closely with members of the BETN Research team and CENTRIC staff on research decks, positioning statements and other ad hoc analysis needs
  • Monitoring BETN key competitive influences and issue highlights
  • Attending weekly CENTRIC meetings
  • 1-2 years Empirical Modeling & Forecasting is essential; experience in Programming Research/ Market Research and Proven knowledge of media math and basic media terminology
  • Proficiency in NMR databases (StarTrak, Galaxy Explorer, MarketBreaks, NPower)
  • Proficiency in Microsoft Word, Excel and PowerPoint
  • Detail-oriented, motivated to learn with the ability to work under pressure, handle multiple projects and meet deadlines
  • Strong Ratings Analysis experience is a plus
  • Excellent communication skills both written and oral, is essential
  • Must be able to adapt to different work style and flexibility is key
  • Strong interest in pop-culture, and African-American trends is ideal

HBO Director, Market Research Resume Examples & Samples

  • Direct and oversee the qualitative and quantitative research efforts related to the areas of product development and marketing for HBO on Demand (OD) and MaxOD, HBO/Max GO, Affiliate needs and Target Marketing (i.e. Hispanic, AA, College, etc.)
  • Consult with senior management across client groups to determine business priorities and goals
  • Identify cross-departmental opportunities for developing and sharing research (including partnering with Audience Research, Sales Analysis, Digital Analytics)) and facilitate strategy development to work toward a more cohesive overall product and brand strategy
  • Maintain regular communications with clients to ensure current needs are being addressed and to be able to anticipate future issues
  • Ensure consumer and marketplace insights are applied to and leveraged in strategic planning to generate effective evolution of marketing initiatives and strategic innovation for the brand
  • Lead the design and execution of all primary research for client groups
  • Determine strategic objectives for each study
  • Approve requests for proposals and research vendor selection
  • Approve survey design and methodology (including target groups, sample size and survey specifications)
  • Maintain awareness and understanding of existing research methodologies and look for innovative research techniques and analyses
  • Provide leadership for improving the productivity and impact of marketing research tools, methods and processes
  • Ensure quality, timeliness and actionability of research analyses and presentations including
  • Interpreting research results with objectivity
  • Communicating and presenting results to clients and senior management on a regular basis and offering strategic recommendations
  • Manage budget lines related to HBO and Cinemax research to maximize cost effectiveness of research
  • Contribute to departmental goal-setting and elevating the role of Market Research within the company
  • Manage one direct report

Market Research Lead Resume Examples & Samples

  • Create & maintain CDI framework
  • Define and socialize the Customer Discovery and Innovation framework for Canada, in consultation with the NL team, Marketing team, Strategy & BD VP, Product team and the LNI & Global CDI team
  • Ensure all research efforts and CDI activity is shared and coordinated across Product/Content and GPS & DRIVE CDI and teams, LNC & interested stakeholders
  • Ensure results of the research is captured and understood by all stakeholders
  • Invest in people, culture & corporate responsibility
  • Increase overall employee engagement score
  • Progress Rule of Law & CARE initiative in Canada
  • Support staff talent management & development – identify high potential, coach & ensure staff have clear development plans
  • Deliver New Lexis for Canada
  • On time completion of deliverables in accordance with the New Lexis Canada Project Plan managed by LNC PMO
  • Effective collaboration
  • Providing solid team leadership
  • Embedding a customer-focus in the DNA of LexisNexis Canada
  • Sound budget management
  • Oversee / create a comprehensive set of imperative statements, personas (user & buyer), analysis and reports that help to inform market needs, aid strategic decision making, market commercialization and general direction for New Lexis
  • Degree in Marketing, Market Research or similar field 
  • 5+ years working experience

Rdbu Market Research Lead Resume Examples & Samples

  • 50% - Commercial Insight team partner- Leading projects to deliver high quality, actionable business insights to commercial leadership. Act as a partner with forecasting and Insights lead; effectively lead external resources when needed to design and deliver market research projects to support and grow the BU portfolio; partnering with other Commercial COE and commercial functions
  • 40% - Brand team strategy development- Commercial strategy in support of new product opportunities. Conduct appropriate research and insights to help guide investment resourcing and early positioning of opportunities and on-going product support
  • 10% - Serve on multi-disciplinary teams to provide holistic business analysis from national to subnational market trends

Market Research Fellowship Resume Examples & Samples

  • Coordinate with external research vendors to manage all aspects of research projects including sample programming, testing, data processing, and invoicing
  • Manage communication between brand research team, external vendors and internal clients
  • Track and organize data and metrics for the brand research team
  • Participate in team meetings

Market Research Lead, Ophthalmics Resume Examples & Samples

  • 50%: Market Research Project execution - Leading projects to deliver high quality, actionable business insights to Ophthalmics Business Unit. Serve as an Ophthalmics subject matter expert to partner and effectively lead external resources when needed to design and deliver market research projects to support and grow the BU portfolio. Collaborate with Marketing Leaders to ensure effective alignment of research to the brand objectives and provide strategic guidance to enhance and improve Market Research plans
  • 30%: Brand team strategy development- Commercial strategy in support of new product commercial preparedness. Conduct appropriate research and insights to help guide investment resourcing and early positioning of product and on-going product support
  • 20%: Point of contact for BU in participating and representing all GCO activities in cross-functional meetings, annual budget review process and product strategy team meetings and events
  • Participate in special cross-functional teams requiring consumer research information
  • Identify research needs of our internal clients and determine the most effective and efficient way to meet these needs
  • Analyze results, provide recommended actions, and assess implications of research findings
  • Effectively communicate to management and clients via presentations, reports and proposals
  • Build marketing research plans based on marketing objectives
  • Manage activities of multiple suppliers towards the accomplishment of meaningful and timely results within the budget
  • Eight to ten years overall market research experience (both qualitative and quantitative research) with at least some of this time in a digital agency and/or traditional market research vendor environment
  • Bachelor's Degree required. MBA or Master's Degree in Marketing Research a plus
  • Knowledge of digital research methodologies (live intercept, panel, et al) and platforms, including mobile
  • Familiarity with research vendors and capabilities, especially digital research vendors and experience with leading syndicated resources
  • Proven track record in driving insight to action and thinking strategically about business issues
  • Strong project management; Must have demonstrated ability to manage multiple market research projects at the same time, worked closely with multiple internal clients and be results oriented
  • Must have the ability and drive to work in an intense, fast paced environment
  • Superior written and verbal communication skills are essential and competency in advanced research methods, processes, tools, design and techniques including sample criteria, quotas, weighting; Tools include Excel, PowerPoint, SPSS
  • Financial services experience not required
  • Position requires up to 20% travel

Market Research Specialist Resume Examples & Samples

  • Analyze and understand the market and consumer needs
  • Market research ( using qualitative and quantitative methods)
  • Support sales & marketing with strategic intelligence
  • Perform industry, business, market, consumer, customer, supplier, technology and brand marketing analysis/intelligence
  • Drive primary and secondary data collection (fieldwork) , compilation, analysis
  • Communicate insights and drive discussion internally and externally (customers, events, media)
  • Manage projects/research programs
  • Data analysis and manipulation using statistics software (ie SPSS, SAS, MiniTab) and Analytics software (Tableau)
  • 3 years' experience in Market Research using qualitative and quantitative methods, preferable for a multinational company. Good knowledge of statistical software (SPSS) and Analytical tools (Tableau). Experience in writing, presenting and communicating results and reports. Excellent analysis skills
  • Bachelor of Business Administration, Master of Science, or similar

Manager of Market Research Resume Examples & Samples

  • Diverse knowledge of market research techniques and when each is appropriate
  • Bachelor’s degree in Business Administration, Marketing, Psychology, or a related field of study
  • 5+ years of experience in related positions
  • Ability to synthesize customer insights into actionable recommendations
  • Strong analytical and Microsoft Excel skills

Market Research Co-ordinator Resume Examples & Samples

  • Support the research team to carry out market research projects, with a strong focus in analysing the research data and producing outline of executive dashboards for the research Team and the senior management
  • Support the implementation of research initiatives by coordinating key stages with agencies / stakeholders to ensure timely delivery of project
  • Set up and take ownership of a client databank – to provide easy access to topics covered across all retail surveys and when last covered in research. Keep research agency roster up to date
  • Review market research publication (The Platforum / Cerulli) and support the research team to produce executive summary / dashboards that can be circulated to the Marketing Team and management
  • Ensure all activities are in line with TCF outcomes (individual contributor) OR Embed a culture of TCF and ensure all activities are in line with TCF outcomes (people leader)

Market Research Assistant Resume Examples & Samples

  • Takes care of all administrative and technical assistance: calendar management, reception of calls, organization of business travel, entering receipts for expenses, processing mail, preparing responses, orders for office equipment, etc
  • Improves the flow of the team's activities by organizing meetings, and by alerting to deadlines and priorities
  • Draws up purchase orders, monitors budget and expenditure
  • Coordinates the arrival of new employees (transfer files, integration planning, IT and telephone requests, etc.)
  • Ensures proper interface between laboratories, the Business and technical departments, as well as relations with service providers
  • Handles and supplies the activity's monitoring and reporting tools, and analyzes the data produced
  • Distributes analyzed and summarized information to the people concerned

Director of Market Research & Healthcare Data Resume Examples & Samples

  • 5+ years of relevant Survey Research experience in a Director or Manager-level role at a Market Research firm, Consulting firm, Pharmaceutical, Biotechnology, Medical Device, or Equity Research company
  • Bachelor's Degree in Biochemistry, Biology, Business Administration, and/or Finance
  • Experience in an Online Product environment and Online Survey methodologies, programs, and vendors
  • Previous Supervisory / Management experience
  • Background and experience managing a product or department’s budget
  • Experience developing or reviewing pricing and feasibility proposals for survey research projects
  • Great interpersonal skills
  • Master's Degree in a related field
  • Experience with other survey research formats

CO OP Market Research Co op Student Resume Examples & Samples

  • Design questionnaires to collect relevant data
  • Analyze data using SPSS
  • Proficiency in SPSS and the fundamentals of data analysis
  • Strong Microsoft Office skills (particularly PowerPoint and Excel)
  • An understanding of fundamental Market Research practices
  • Knowledge of SAS or SQL would be an asset

Manager, Ad Sales Market Research Resume Examples & Samples

  • Run MRI and Scarborough against specific targets based on ad sales, client and marketing requests
  • Analysis of these requests and highlight best strategic points to meet client's targets
  • Develop presentation slides to build and create a story that aligns SiriusXM with advertiser and their targets
  • Run competitive Kantar spends and analyze and evaluate comparisons to Sirius share of market
  • Update ad sales proposal /presentations with current numbers and demos from MRI and Nielsen Study
  • Run Nielsen weekly cume numbers based on requests from ad sales
  • Work on controlled/exposed studies—for advertisers spending 250K or more for ad effectiveness. Work with sales to develop custom questions
  • Client calls with ad sales to present research and findings for custom research
  • Identify industry trends across media and update sales and materials accordingly
  • Bachelor’s degree preferably in Marketing, Advertising or Communications; or equivalent experience
  • 5+ years of experience in ad sales market research, preferably within a media or entertainment company
  • Strong communication skills and experience in presenting research effectively to client and agencies
  • Interpersonal skills and ability to interact and work with staff at all levels
  • Ability to project a professional image over the phone and in person
  • Ability to handle multiple tasks in a fast paced environment
  • Spelling, grammar, proofreading and editing skills
  • Strong organizational skills and meticulous attention to details
  • Must have legal right to work in the U.S
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
  • Solid understanding of syndicated research software and categories

VP, International Market Research Resume Examples & Samples

  • Seasoned International Film Market Research Executive
  • Minimum of 7-10 years’ experience in International marketing research
  • Minimum of 5 years’ experience in International Motion Picture Market Research
  • Experience advising senior studio management
  • Assist team with data analysis and reporting, ie converting survey data into Word/PowerPoint presentations or charts
  • Assist with research studies, including quantitative and qualitative approaches including
  • Usability testing
  • Brand positioning
  • Learn to manage all aspects of research projects including sample programming, testing, data processing, and invoicing (prior experience a plus)
  • Provide support to the department and assist with all research projects, ie creating cross-tabs

Comcast Market Research Co-op Resume Examples & Samples

  • Working on creative, innovative, and thought-provoking projects within various business units at Comcast during your cooperative experience
  • Professional Development: Exposure to a variety of professional development topics facilitated through our partners at Comcast University and senior leaders within the organization. These sessions include speaker series, skill-building workshops, and networking opportunities
  • Mentoring from fellow colleagues through the Empowering Future Leaders Program (EFLP) to help you navigate your experience, provide coaching, and expand your professional network
  • Continuously develop relationships with fellow interns through social activities, community building, and networking
  • Program and analyze survey data in Qualtrics and Sparq
  • Assist in management of some survey research projects
  • Competitive/market analysis project (topic TBD)
  • Oversee the creation of special materials, e.g., a geographic map of Comcast service footprint, by services offered
  • Currently pursuing a Bachelor's degree from a United States-based college or university that has a 6 month Cooperative learning track (Sophomores, Pre-Juniors & Juniors preferred)
  • Major: Economics, Marketing, Statistics, Business, Psychology
  • Cooperative team player
  • Experience with data analysis, probability, and statistics a plus
  • Willingness to learn and work in a fast-paced environment

Market Research Spring Intern Resume Examples & Samples

  • Survey execution
  • Draft, edit, schedule, and deploy email blasts for market research surveys
  • Make updates to surveys while in field
  • Track responses and trends and report up on progress
  • Offer recommendations to supervisor for meeting response rate goals
  • After results are collected, contribute to preliminary analysis by drafting high level summaries of data
  • Proofing final reports for clarity and accuracy
  • Additional duties as needed, including supporting qualitative research engagements (interviews, focus groups) and conducting secondary research
  • Basic familiarity with market research techniques
  • At least intermediate-level Microsoft Excel skills
  • Innovative--hungry to support the next best research tool, marketing strategy, or digital product
  • Detail-driven--hyper-focused on how each piece fits into the puzzle

Coordinator Market Research Resume Examples & Samples

  • High comfort level with synthesizing data and understanding what’s meaningful and what's not when data mining
  • Strong PC skills: Excel, PowerPoint and possibly data-base management
  • Highly Internet savvy
  • Extensive data entry experience, info-graphic skills and familiarity with SAP software are a plus
  • Highly organized with the ability to work under pressure and handle multiple projects
  • Strong attention to detail, written and oral communication skills

Consultant, Market Research Resume Examples & Samples

  • Experience preferably within financial services or other service based industry experience. Some B2B experience would be an advantage
  • Proven experience in a range of quantitative research techniques
  • Excellent stakeholder management & engagement skills
  • Strong presentation and written skills
  • Strong communicator with the ability to explain complex insights to a non-technical audience
  • Very good problem solving ability
  • Experience with the Net Promoter System
  • Strong commercial acumen
  • Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages
  • SQL / SPSS knowledge is desirable
  • Comfortable in working on a high profile project with a large number of stakeholders and changing demands

Coordinator International Market Research Resume Examples & Samples

  • BA or BS, preferably in Math, Statistics, Accounting, Finance or relevant experience
  • Intellectually curious with proven problem solving abilities
  • Strong interest in entertainment, marketing, social science trends, emerging media and technology
  • The desire to report on what data means not just on what it says

VP, Domestic Market Research Resume Examples & Samples

  • Seasoned Market Research Executive; experience in motion picture research preferred
  • Minimum of 7 to 10 years experience in marketing research
  • Minimum of 5 years experience in Entertainment Market Research
  • Experience advising senior management and creative executives
  • Strong knowledge of, or passion for, movies
  • Masters Degree in Social Sciences, Business, Marketing, Film or English
  • Knowledge of Statistics

Research Analyst International Market Research Resume Examples & Samples

  • BA or BS, preferably in a quantitative-related field
  • High comfort level with inputting and synthesizing quantitative information
  • Highly internet savvy
  • Intellectually curious with proven problem-solving abilities
  • Interest in a broad range of films, from blockbuster and franchise to art-house and indie
  • Interest in international markets, and able to show awareness around cultural differences and their impact on reception to films
  • Highly organized, with the ability to work under pressure and handle multiple projects
  • A level of numerical comfort that enable seeing patterns / stories in data

Market Research Group Manager Resume Examples & Samples

  • Manage all aspects of custom market research projects from inception to conclusion
  • Act as lead contact for some accounts
  • Provide reporting guidance to other researchers; with optimization work, specifically, should be able to lay the groundwork and train researchers about how to create scenarios
  • Make decisions relating to project issues, including field, sample, weighting, etc
  • Supervise jr. staff

Market Research Senior Analyst Resume Examples & Samples

  • Manage projects from inception to completion
  • Develop questionnaires (including program checking and assessment of coding structures)
  • Work directly with clients, providing solutions and value-added consultation

Director, Market Research Resume Examples & Samples

  • Direct programs of market research (surveys, focus groups, in-depth interviews, etc.) to assess and improve the client experience, measure brand performance and identify strategic and tactical opportunities
  • Represent Customer & Competitor Insights to key executives across Marketing and business area leadership to ensure research needs are met
  • Grow and enhance expertise in primary and secondary market research methodologies and analytical tools to cost-effectively meet the changing needs of the business areas
  • Use expertise in research design, statistical analysis, and interpretation of results to provide the information needed to make informed business decisions
  • Implement and execute controls to protect the anonymity of research participants, properly secure all data, and comply with applicable external customer contact regulations and internal procedures (e.g. Market Research SOP, Written Complaint Handling Procedures)
  • Bachelor Degree
  • Willingness to travel – approximately 5% annually

VP, Market Research Resume Examples & Samples

  • Ensure that the developed strategy follows best practices in the Market Research field and incorporate techniques leveraged in other leading companies both within our market and outside, including media, consumer products and software industries
  • Bachelor's Degree, required
  • Minimum of 10 years of significant and proven experience with both qualitative and quantitative state of the art research methodologies
  • Expertise in designing and implementing research studies in support of Strategic Planning, Product Development and Marketing
  • Proven ability to effectively manage large-scale market research and budgets
  • Ability to understand business strategies, tactics and implement measurable research plans Excellent communication skills both written and oral
  • Results oriented, independent, entrepreneurial and self-motivating
  • Well-developed interpersonal skills to build positive working relationships across functions within the group

Market Research & Pricing Consultant Resume Examples & Samples

  • Research trends in education and make recommendations for market viability
  • Localize the translation of applications created by HMH and 3rd parties for multiple markets including China
  • Financial modeling & projections
  • Business analysis
  • Project evaluation
  • College Degree, MS, MBA preferred
  • Fluency in Chinese

Market Research Operations Lead Resume Examples & Samples

  • Manage Market Research department team meetings, including schedule of topics and action items, gathering of learning agenda planning items, third party oversight requirements and budgeting processes
  • Manage logistics of key projects in coordination with Research, Third Party Oversight, Accounting and Sourcing
  • Drive and manage cross-LOB planning initiatives in coordination with Research colleagues and Senior Leadership
  • Coordinate and manage regulatory and legal review processes as well as team educational materials and opportunities
  • Manage business processes for vendor/agency selection, onboarding and continued contract management
  • Coordinate across department to ensure latest communications and interactions are captured to ensure Research is approaching key internal stakeholders with “one departmental voice” and within regulatory guidelines
  • Effectively communicate & negotiate across stakeholder groups to ensure that the processes are efficient and effective
  • At least two years overall project management experience
  • Bachelor's Degree required
  • Proven track record in drive projects forward with limited supervision and ability to proactively think about next steps
  • Strong project management; Must have demonstrated ability to manage multiple projects at the same time, worked closely with multiple internal clients and be results oriented
  • Demonstrates ability to navigate ambiguous environments to define and document appropriate process
  • Strong MS Office knowledge

Research Analyst, Syndicated Market Research Resume Examples & Samples

  • Manage the launching and ongoing maintenance of research studiesCreation and maintenance of technical specifications in proprietary software for study questionnaires
  • Quality check study questionnaires & perform in-depth quality checks at every stage of the process
  • Liaising with our internal data collection teams, coding & data processing teams
  • Perform data verification
  • Identify and solve project issues as they arise
  • Completed Bachelors Degree
  • Outstanding verbal and written communication skills
  • Proactive, “can do” attitude
  • Self-starter with superior organization skills who thrives in a deadline driven environment
  • To provide regular information and analytical support related to market trends, consumer behaviour and brands perception
  • Determine internal Clients' needs in research. Undertake / coordinate ad-hoc research projects focused on understanding of consumer behaviour, brands perception & usage
  • Coordinate on-going research projects. Analyze and communicate within organization Brand Health Study and Retail Audit
  • Ensure efficient usage of all available information systems (consumer, trade and customers) to monitor trends and conduct in-depth analysis

Ca-director, Market Research Resume Examples & Samples

  • Overseeing the execution of projects and mentoring junior staff
  • Designing and selling research studies to new and existing clients
  • Writing impactful reports for clients using a variety of different research studies with actionable business insights
  • Responsible for financial business health of accounts
  • Identifying new ways to improve productivity, lower costs
  • Leading and/or supervising new initiatives
  • 7+ years market research experience, strong focus in quantitative research
  • Bachelor’s Degree – post graduate degree is an asset
  • Supplier side market research experience; additional client side experience an asset
  • Strong and proven business development background
  • Expertise and knowledge of local market
  • Analytic skills and proven ability to draw compelling insights from research data, industry insights, competitive intelligence and tell a compelling story
  • Strong consultative client relations management and ability to build strong and influencing relationships with client decision makers

Market Research Apprentice / Trainee Resume Examples & Samples

  • To assist with the administration of fieldwork projects; despatching work and monitoring return rates and targets and booking venues when necessary
  • Working with the Project Manager to ensure that all the required quality and risk records for each project are adhered to and maintained
  • Liaising with interviewers and supervisors
  • Arranging for data entry and monitoring returns
  • Coding and cleaning data
  • Assisting with the preparation and checking of on-line surveys; writing scripts in SNAP and labelling data in SPSS
  • Assisting with the development of AECOM’s electronic data capture capability
  • Analysing data and generating reports
  • Supporting all elements of focus groups
  • At least 3 GCSE grade C + in English, Maths and ICT
  • Solid written and verbal communication skills; a confident communicator
  • An organised and systematic approach to problem solving
  • Strong attention to detail - taking personal pride and responsibility for all aspects within your control
  • Motivated to achieve a career in market research
  • Proficiency in Microsoft Office: Word, Excel and PowerPoint
  • Knowledge of SNAP and SPSS would be a plus but not essential as full training will be provided
  • Ability to work in a team and meet deadlines
  • Good time management - Ability to multi-task in a fast paced environment

Market Research & Insights Specialist Resume Examples & Samples

  • 40%: Market Research
  • Using resources available through InfoCenter, databases, general research techniques, analyzes and summarizes current state of industry, competitors, customers and consumers to share with key stakeholders within the BU
  • Ability to find data when not readily available to bring together to formulate clear options, pathways and recommendations based on different data and corroboration across available information
  • Partners with Strategic Marketing, Demand Planning, Product Line Management and Sales to define strategic questions to assess research needs and define effective research prioritization process
  • Explores and defines new research databases and methodologies to continuously raise quality of research
  • Collaborates with strategic marketing manager to determine primary and sensory evaluation needs and project prioritization
  • Collaborates with global S&D and BI teams to incorporate industry insights into NA regional analysis
  • 50%: Insights Creation and Delivery
  • Develops and formulates effective framework to bring “the outside in” to enhance BU consumption of market research insights to make data driven decisions
  • Develops presentations to showcase market opportunities, options and recommendations to assist key stakeholders in Business Development
  • Works closely with Communications Specialist to create compelling insights shareout and external facing communications as needed
  • Strong Communication strengths to mine data, pull out relevant and salient information and make compelling arguments to influence direction of business
  • Leads and project manages multiple research projects effectively with strong follow-through and clear deliverables
  • Supports and manages insights requests from Sales and Tech Service (Customer facing teams) while balancing regular insights delivery to key internal stakeholders
  • 10%: New Product Innovation Process
  • Leads and drives Ideation and Exploration phases partner coordination, documentation, presentations and moving the work forward
  • Works closely with Strategic Marketing manager to monitor and manage products through these phases and manages the Exploration tollgate to ensure viability of products going into development
  • Performs other duties as required to support Strategic Marketing or Business Development needs
  • Minimum BA in Marketing, Research, Library Sciences or related field
  • Minimum 3 years experience in Market Research (Primary or Secondary), Analytics, CPG
  • Strong analytical and research capabilities, preferably with CPG or food and beverage industry
  • Experience in designing and managing research processes
  • Demonstrated ability to translate data into insights, build business cases and present compelling data driven recommendations
  • Demonstrated drive and leadership capabilities in business environment
  • Demonstrated experience in building and maintaining relationships with key stakeholders
  • Proven experience on how to get things done within a matrix organization
  • Experience in managing complex projects
  • Ability to manage change and lead people in new directions
  • Proven team player capabilities and experience
  • Ability to travel 20% of time
  • Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and ability to leverage that information in creating customized customer solutions
  • Assesses and effectively manages all of the risks associated with their business objectives and activities to ensure activities are in alignment with the bank's and unit's risk appetite and risk management framework
  • Implements the strategies and techniques used to ensure that customers have a positive experience with the organization and its products and services at every touch point
  • Knowledge of and ability to research, identify and apply formal disciplines and best practices for improving the quality and costs related to product development
  • Knowledge of and ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs

Senior Consultant, Market Research Resume Examples & Samples

  • Design, manage and analyze data on federal and private sector health care markets and competitors, including using predictive modeling techniques and tools to interpret results, ensuring the end products fulfill business needs
  • Interpret and summarize all findings to develop field and communication strategies for internal business units in a variety of forms including reports, spreadsheets and charts. Ensure information is timely and useful in application
  • Bachelor’s Degree in business, statistics or related discipline or equivalent work experience
  • Minimum of five to seven years of experience in a research/statistical/analytical role within a related environment
  • Proficiency in statistical software such as SPSS, or SAS, spreadsheets and graphical packages
  • Master’s degree in business, statistics or related discipline or equivalent work experience
  • Superior analytical skills, attention to details, and excellent time management skills
  • Collect and analyze data on healthcare markets, competitors and health plan performance; contribute to design of project analyses
  • Interact with client staff to collect information and conduct interviews
  • Summarize analysis in reports, spreadsheets and charts; contribute to team solution development and to development of presentation slides
  • Present findings within the prject team and to partners and internal clients; participate in/lead project team discussions of the conclusions and direction of analytical work
  • Manage small projects and components of larger projects
  • A Bachelor’s degree in business or the social or natural sciences, with some formal training in research methodology required (A Master’s degree in a quantitative research discipline is desirable)
  • Three to five years direct experience conducting business-related quantitative market research, including working directly with clients, analyzing data and creating reports
  • Experience conducting market research, preferably consumer experience or brand related, or health-care related research
  • Experience in collecting and analyzing data using a higher level statistical software package such as SAS, R or SPSS
  • Experience working with vendors
  • Ability to manage multiple research projects simultaneously under tight deadlines
  • Ability to effectively contribute to summarizing results in reports, spreadsheets, and charts for non-technical audiences
  • Ability to manage client requests and communications
  • Ability to work collaboratively with other team members and to participate in/lead discussions of how research should be designed, conducted, analyzed, and presented to external audiences
  • Effective communication skills, including the ability to present oral and written views/rationale in a convincing, organized manner
  • Ability to work independently and efficiently to produce accurate work
  • Ability to work effectively in a deadline-driven, evolving priority environment
  • Formal training in higher level multivariate methods such as regression, factor analysis, and choice modeling is desirable

Market Research / Competitive Intel Resume Examples & Samples

  • Lead competitive intelligence community of practice
  • Acts as internal expert for competitive intelligence and monitors competitive information offerings, capabilities and strategies; provides insights on competitive news, financials and intelligence
  • Creates and executes a plan for monitoring and analyzing the market and competitive landscape in order to benchmark best practices and identify potential competitive threats
  • Prioritizes competitive intelligence efforts and resources to enable broad organizational utilization
  • Integrates competitive intelligence data gathering and information sharing into capture strategies
  • Provides support to price to win analyses including competitor cost structure research and customer tendencies
  • Develops and maintains competitive intelligence profiles and information resources to support priority pursuits across the customer accounts; leads and facilitates Customer and Competitive Black Hats for specific opportunities and corporate capture
  • Stays up to date and informs management regarding competitors, customer budgets, government regulations, and industry news relevant to the business
  • Builds and maintains customer and competitor profiles; maintains an understanding of strategies and actions of key competitors
  • Manages and maintains market intelligence subscription services
  • Bachelor's degree and at least 15 or more years of experience in a government contracting business development role
  • 10+ years demonstrated experience gathering, analyzing, and utilizing competitive intelligence
  • Prior experience leading the implementation of market research and competitive intelligence processes
  • Strong business acumen and ability to analyze competitive assessments and customer perspectives to help inform overall bid strategy
  • Top notch research and analysis skills with ability to train others in methods of conducting research, from both primary and secondary sources
  • Experience with managing a broad competitive/business intelligence process (black hats, lessons learned, Price-to-Win)
  • Critical and strategic thinking to synthesize data, solve problems and provide insight
  • Strong proficiency using Microsoft Office
  • MBA or Master's degree in a related discipline

Market Research Resume Examples & Samples

  • Gain exposure to other forms of PRS INVIVO research (qualitative, in-store,)
  • Learn from Senior PRS INVIVO professionals (sharing experiences, client challenges, etc.)
  • Work across (from London) the European offices

Market Research Entry Level Resume Examples & Samples

  • Learn the fundamentals of market research
  • Gain exposure to other forms of PRS IN VIVO research (qualitative, in-store,)
  • Learn from Senior professionals (sharing experiences, client challenges, etc.)

Market Research Project Analyst Resume Examples & Samples

  • Preparing individual studies for project launch
  • Acting as a liaison between departments in order to coordinate various steps involved in executing a research project
  • Monitoring the purchase of products for use in research
  • Preparation of documents including study instructions, questionnaires, and reports
  • Guiding production and shipping of project materials
  • Tracking the progress of ongoing research
  • Answering clients' questions about a study's progress
  • Working with field personnel and other outside vendors
  • Preparing final reports and presentations
  • Hard-working, detail oriented, and comfortable working with numbers
  • Proven presentation, communication, and writing skills; creativity a big plus
  • Superior analytical capabilities; proficiency in Microsoft Excel, PowerPoint, and Word is required
  • Having fun and an interest in being part of social team activities won’t hurt your chances either

Senior Manager, Global Market Research Resume Examples & Samples

  • Act as the business intelligence lead for an oncology solid tumor asset. Become a trusted advisor to therapeutic area leadership, guiding brand strategy and advising tactical initiatives based on superior customer insights
  • Enable the cross-functional Global Brand Team (GBT) to make better business decisions by framing & prioritizing critical brand questions, generating & synthesizing relevant insights and then crystallizing the key takeaways
  • Inform the brand planning process based on a deep understanding of all stages of the patient journey, as well as stakeholder influences throughout the journey. Highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps
  • Construct scenarios for the future evolution of the market environment for follow-on indications and use to guide GBT development of long-term strategies which anticipate game-changing trends
  • Provide commercial competitive intelligence to enable the GBT to anticipate competitor strategies and achieve market leadership
  • Proactively propose new research to ensure that GBT decision-making is based on the most objective, unbiased, up-to-date & comprehensive insights
  • Proactively identify and utilize latest advances in data sources, research methodologies & analytical techniques to enhance understanding of customer needs & behaviors
  • Develop and maintain a strong network of Area, Affiliate & Center of Excellence relationships to provide local market insights and specialist expertise
  • Identify business opportunities, both independently and through leadership of GBT sub-teams
  • Evaluate the effectiveness of innovative solutions developed by the GBT and ensure learnings are used to optimize future programs and activities
  • Maintain organizational knowledge on all insights and performance data generated relative to oncology solid tumors, including market and competitive trends and health care environmental influences
  • Lead initiatives to enhance the effectiveness of the Business Intelligence function
  • Collaboratively engage with colleagues in other therapeutic areas to share and learn from best practices
  • Lead all aspects of project planning and execution, including interactions with third-party professional market research firms
  • Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines

VP, Market Research & Customer Insights Resume Examples & Samples

  • Ensure ability to adjust to TA/brand lifecycle and market priorities
  • The VP Market Research & Customer Insights is a key role within the BI&A Commercial & GMS Leadership Team. As such, collaboration, partnership and constructive engagement with other BI&A leaders and teams is foundational to the role with a particular emphasis upon partnering with the VP Analytics
  • The VP Market Research & Customer Insights is responsible for developing and executing market research plans that support business strategies across therapeutic areas for both commercialized and pre-commercialized assets in the US and for Worldwide Brand Teams (WWBT). These therapeutic areas currently include solid tumor, hematology, cardiovascular and specialty (immunology / virology). Additionally key areas for Market Research support include Market Access, PPAS and Strategic Planning
  • Directs high-quality, well-designed, and flawlessly executed marketing research and business intelligence programs that directly impact business plans and results
  • Proactively partners with brand teams across geographies and leads the market research team to identify knowledge needs, shape and properly define research questions to address them. Ensures qualitative and quantitative primary research projects efficiently deliver against knowledge needs
  • Create and expand insight capabilities that enable better decision making for stakeholders through integrated and actionable insights focused on business priorities, strategies, and tactics that drive business results and/or future value
  • Adapts studies, activities and volume appropriately to the lifecycle of the assets, brands and therapeutic areas
  • Provides integrated, strategic perspectives and guidance to the business stakeholders in close collaboration with other members of the BI&A therapeutic teams
  • Challenges the business stakeholders to adopt Market Research activities that are consistent with driving the business. Restrain the business from sustaining the status quo in favor of taking appropriate risks when selecting work to be done
  • Actively look to eliminate low value activities that do not drive the business forward. Constantly reevaluate the prioritization and focus of the teams to ensure driving the business forward and answering business questions are the number one priority rather than the technical excellence of market research
  • BMS Behaviors Required

Director Market Research, Dupilumab Resume Examples & Samples

  • Work with other support functions as necessary to ensure efforts are coordinated to address business questions with all relevant information and support related strategic efforts (e.g., forecasting, performance reporting)
  • Review and select recommend appropriate primary and secondary market research agencies consistent with procurement policies
  • Integrate findings from additional data sources (including other primary research, secondary data, syndicated reports, competitive intelligence, etc.) in interpreting results to provide proper context for findings
  • Direct Activities of US Dupilumab Research Team
  • Bachelor’s Degree and 12 years of experience
  • Demonstrates ability to maintain objectivity and willingness to “take a stand.” Upholds high standards of ethical of ethical and intellectual integrity
  • Relevant market experience in Dermatology or comparable markets
  • Experience working in a joint venture / alliance environment

Senior Director, Market Research Resume Examples & Samples

  • Provides leadership and direction to ensure Market Research function is effectively meeting the organization’s strategic goals
  • Directs and controls the activities of Market Research, end markets, sizing, share reporting and investor relations support at the company level
  • Directs the development of market research for specific products or product lines including requirements, inflections, Sizing and implications for Applied materials
  • Directs the development and functional improvements in market research across the company, supporting Core and new growth initiatives
  • Support competitive analysis of specific products or product lines
  • Drives effective interface, and communication of market insight with Strategic Marketing leads, General managers, Business management and exec staff
  • The role requires keeping abreast of new developments in current and new markets, analytics practices, competition and value chain participants. Demonstrates a broad understanding of the different systems, theories and practices relevant to market research, analysis & investor relations
  • Demonstrates excellent communication skills to be able to modify the beliefs and opinions of peers and senior executives in the company
  • Creates strong business relationships with key stakeholders to enlist their active support

Consumer Market Research Expert Resume Examples & Samples

  • Develops actionable customer insights for business partners (for example, Merchandising, Marketing, Operations) to drive business solutions and innovations
  • Drives the execution of multiple business plans and projects
  • Ensures business needs are being met
  • Formulates plans to do research studies that address business questions
  • Manages corporate proprietary data panels
  • Manages relationships with suppliers
  • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
  • Provides supervision and development opportunities for associates
  • Summarizes primary research, trends, and social media data sources to address questions about the company's customers

Specialist Market Research Resume Examples & Samples

  • 0-2 years of experience in applicable field
  • Decision making skills
  • Excellent written communication and verbal communication skills
  • Analytical and research Skills
  • Good interpersonal skills
  • Ability to work effectively with management
  • Well-organized, detail-oriented, and able to handle a fast-paced work environment
  • Team building Skills

Market Research & Innovation Specialist Resume Examples & Samples

  • A degree in Business /marketing /sociology /psychology field
  • Minimum of 10 years’ experience in business market research (B2B and B2C)
  • Experience in managing multiple international projects simultaneously, including handling external vendors relationships
  • Proven ability to consult with business teams and integrate research conclusions into the business plans and future priorities
  • Experience includes: qualitative and quantitative research projects (e.g. segmentation, concept test, brand & communication, etc.) as well as a strong familiarity with front end innovation methods (e.g. LEAN innovation, Lead User, Co-Creation methods) incl. challenging technical themes
  • Excellent communication and organizational skills in working with a decentralized organizational structure
  • Excellent English skills, both written and spoken
  • Willingness to travel up to 20% of your time

Primary Market Research Insights Manager Resume Examples & Samples

  • Leads and manages the development of a holistic cross-functional BIS point of view to address specified ad hoc cross-brand and/or cross-functional business questions that require the integration of output from marketing analytics, sales analytics, decision science, and primary market research. Creates value by adding insights from primary market research into the recommendation
  • Works with BIS senior staff managers to identify internal and external resource requirements and negotiates resources to meet ad hoc brand team needs. Works with Brand Director to make trade-offs in previous work plans to accommodate new project
  • Collaborates with BIS partners and/or brand team leaders to stay abreast of current BIS work being completed for brand and the marketing strategies and tactics to identify information needs that may have cross-brand and/or cross-functional implications. Considered expert on BBR and monitors and communicates changes as required
  • Represents Director and BIS on internal committees (Integrated Launch Plan, Brand Business Review / annual strategy / tactical planning meetings) or external team (Alliance Partner JCC / Core teams, agency planning offsites) meetings and communications. Recommends content for agendas, prepares and delivers presentations to address information needs and provides BIS perspective to decisions at hand
  • Plans and leads regular meetings with BIS and / or brand teams to communicate new initiatives related to BIS and address questions
  • Designs health care provider, consumer and payer primary market research studies to address business information needs within and / or across therapeutic areas. Translates issues into study objectives, defines project scope and timelines and selects appropriate methodology. Selects supplier and supervises recruitment of respondents, fieldwork and creation of final deliverables if outsourcing recommended
  • Leads the development of discussion guides / questionnaires, analyzes data, and prepares custom summaries with meaningful implications and actionable recommendations in a timely manner for research projects that are not outsourced to vendors
  • Develops and maintains deep expertise in past, current and anticipated therapeutic area issues, industry trends, competitor products, and future pipeline products. Able to use market knowledge to guide brand team strategy
  • Establishes and manages annual market research budget ($400,000 - $1,000,000) for brands and annual market research plan
  • Develops, standardizes and implements best practices and innovations to improve research best practices
  • Identifies, recommends, and implements opportunities for efficiency in research processes and methodologies
  • Assists the Director in recruiting new hires by leading initial screening efforts and case study process. Trains and mentors analysts and provides performance feedback
  • Provides training on marketplace knowledge and research processes to brand team and other internal stakeholders and external vendors, ad agencies and alliance partners
  • Tracks competitive messaging and promotional tactics, independently writes narrative reports and identifies issues that require action or further investigation
  • Creates and maintains synthesized summary of existing foundational marketplace knowledge to prevent redundant research. Collects market information via Internet and library search for ad hoc business questions. Integrates data from multiple sources and creates custom summaries of findings and disseminates findings as required
  • Understands and complies with market research regulatory and compliance guidelines
  • BA or BS in business, marketing, and social sciences
  • 4+ years primary market research related experience
  • 2+ years pharmaceutical industry research experience
  • Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word
  • Advanced degree in business, marketing, and social sciences
  • Experience in on client or supplier side of industry
  • Experience in consulting in pharmaceutical or health care industry
  • Complete understanding of qualitative research methodologies, application and working knowledge of marketing analytics, sales analytics, decision science and quantitative market research
  • Ability to thrive under tight deadline and work confidently amidst ambiguity and uncertainty
  • Demonstrated proficiency in leading and influencing cross-functional teams. Able to gain buy-in and promote shared ownership of projects
  • Must possess excellent analytic problem and proactive problem solving skills. Analyzes situations to think of new solutions and able to make recommendations
  • Excellent communication ideas including written and in-person presentation skills in a persuasive and appropriate manner. Ability to frequently communicate changes and intententions with high level of transparency to all stakeholders
  • Able to set priorities, develop and manage multiple projects and timelines simultaneously
  • Extensive knowledge of market research industry principals and practices. Ability to draw insights from data and research findings
  • Ability to actively and objectively listen to clients to assure research design addresses business needs
  • Demonstrated project planning and project management skills
  • Ability to build strong positive relationships with internal and external stakeholders. Ability to manage vendor relationships and maintain an accurate budget for brands
  • Ability to manage internal and external resources (people, information, technologies, time, and capital); allocates resources appropriately, given organization, group and individual goals and objectives to align with business goals
  • Ablity to quickly learn about therapeutic area and products
  • Confidence to try new solutions and willingness to take calculated risks associated with innovation and change in research processes
  • Designs and implements market research projects and activities related to strategic decision support, and deliver high quality business insights
  • Identifies data gaps and generates a yearly market research roadmap for the Brand Team including business needs, timelines, methodology, and budget
  • Responsible for execution of market research projects, including vendor selection and management, internal alignment and approvals (CMLR), utilization of new research methodologies and data sources (where appropriate), and presenting the final deliverables with the global and regional teams
  • Translates market research information into strategic implications and provides insights and recommendations to the Brand Team
  • Designs and consequently delivers reports to the Brand Team on Brand performance to ensure informed decisions; offers suggestions on action plans
  • For brand planning, develops the Situational Analysis by consolidating critical/ relevant insights from yearly information-generating activities
  • Works closely with the Forecasting and Analytics Lead to accurately and comprehensively project current and future products/ indications
  • Partners with the F&A lead to define forecast-related market research needs, and integrate into the yearly market research projects/ plans
  • Generates evidence/ insights to feed into the forecast and grounds assumptions into facts
  • Participates in consensus gaining process for strategic forecasts, including Brand Team meetings and presentations
  • Manages primary and secondary market research for in-line Products and LCM opportunities; supports New Products team by leading research in the therapeutic area
  • Helps identify scenario planning and sensitivity development for risks and opportunities
  • Interprets competitive intelligence and other relevant metrics for the Brand Team, providing insights and recommendations (where possible)
  • Maintains an updated perspective on current and future competition, including identification and evaluation of respective competition
  • Bachelor’s Degree or equivalent in Health Sciences, Business, or related discipline
  • MBA/M.Sc./Pharm.D. preferred
  • Recommended 7+ years of experience in the pharmaceuticals industry, and a minimum of 5 years of experience in forecasting, market research and/or competitive intelligence. A minimum of 3 years of oncology market research is required. Any rare or blood cancer experience will be preferred
  • Experience in project management across a range of functions, seniority levels, and geographies
  • Ability to guide key discussions with influence and ability to challenge business decisions and thinking as a strategic partner to the Brand Team; Ability to influence without authority
  • Strong ability to communicate insights and results into a clear and concise market or brand story while transforming paradigms and perceptions with high quality research and insights
  • Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision
  • High degree of creativity and innovation in developing new approaches, processes and methodologies
  • Strong interpersonal and collaboration skills as well as teamwork abilities
  • Comfortable working in a matrix environment

Market Research Data Manager Resume Examples & Samples

  • Minimum of 3 years of relevant professional experience
  • BA/BS in a related field (e.g., statistics, computer science, data science, marketing, market research, business management)
  • Strong understanding of data structure and management
  • Propensity to quickly learn new applications and programming languages
  • Understanding of market research methods
  • Excellent attention to detail
  • Positive “can- do” attitude
  • Excellent skills in Microsoft PowerPoint, Excel, Word, and Outlook
  • Proficient with SPSS strongly preferred and syntax experience a huge plus
  • Experience with VB .NET, VBA or VBScript is a plus
  • Sense of humor and self-aware

Market Research & Insights Manager Resume Examples & Samples

  • Years of experience in market research in research agency, or as corporate buyer of research. Tertiary or post graduate qualification in marketing or related areas
  • Previous experience in marketing, product development, communications, advertising to deliver meaningful business insights will be highly valued as will skills in excel, power point and creative / graphic design
  • Sound knowledge of the marketing research industry and processes utilising both quantitative and qualitative methodologies
  • Excellent verbal and written communication skills and project management skills
  • Self-motivated and results focussed
  • Strong client service focus and ability to develop strong collaborative relationships
  • Solid ability to manage, influence and communicate effectively with external suppliers and ANZ stakeholders of all levels
  • Strong analytical skills and ability to synthesise multiple sets of data to identify customer insights

Senior Consultant Market Research Resume Examples & Samples

  • Design, manage and analyze customer service and product development surveys ensuring the end products fulfill business needs
  • Design, manage and analyze qualitative research studies to ensure the method and finding provide useful information
  • Summarize survey and qualitative research results in a variety of forms including reports, spreadsheets and charts. Ensure information is timely and useful in application
  • Research, synthesize data, extract key insights and develop presentations to facilitate decision-making. Present findings to internal staff and participate in discussions of the conclusions as well as future direction of drill-down analyses
  • Manage internal and external funded research projects and provide samples, data sets, and analysis as required
  • Build and maintain strategic FEP partner relationships utilized to support FEP products and services. Ensures alignment among staff, issue and dispute resolution. Actively manages and oversees procurement and contract compliance of all vendors related to business development and administration, budget management, invoicing procedures, completion of required matrices, and report generation as appropriate
  • Minimum of five years of experience in a research/statistical/analytical role within a related environment
  • Minimum 2 years of experience managing projects
  • Master’s degree in business, statistics or related discipline
  • Minimum of 3 to 5 years of experience working in a market research firm/consulting environment
  • Demonstrated knowledge of the health insurance industry, survey research design and applied sampling techniques
  • Ability to summarize research findings and present in a meaningful manner to internal staff
  • Excellent interpersonal, oral and business writing communication skills
  • Demonstrated competence with quantitative analysis
  • Ability to manage multiple projects concurrently and to foster good working relationships with business staff
  • Strong analytical skills, attention to details, and excellent time management skills
  • Background in business analysis and qualitative research methods
  • Proficiency in statistical software such as SAS, spreadsheets and graphical packages

Market Research Managers MN Resume Examples & Samples

  • Market analysis to identify the most critical market information required to develop a specific product line plan
  • Market research to determine market size, customers, and competition
  • Organize complex market trends
  • Market Opportunity Prioritization
  • Power Generation industry knowledge
  • Short and long-term forecasting
  • Voice of the Customer

Senior Analyst, Market Research Resume Examples & Samples

  • Have experience or formal training as a research analyst, interacting with clients to understand business requirements, developing research solutions, managing research projects, interpreting results, and presenting findings and recommendations to enable action
  • Have the ability to produce market, category or client oriented forward-looking insights that will drive appropriate business actions based upon solid evidence from market research
  • Have demonstrated the ability to establish priorities for multiple research-based solutions and programs in collaboration with colleagues and business leaders
  • Have experience producing agreed-upon project schedules and deliverables within resource and budget parameters
  • Have demonstrated the ability to manage multiple projects simultaneously
  • Have excellent communications and story telling skills; verbal, written
  • Have basic skills using research analytics tools (e.g. SPSS) and data visualization tools (e.g. Cognos Insight or Tableau)
  • Be self-motivated and able to operate independently with limited guidance and direction
  • Advanced degree in Psychology, Market Research, or a related a data science field or 1+ year experience in market research, designing and programming surveys
  • Basic skills using research analytics tools (e.g. Excel, SPSS) and data visualization (e.g. Cognos Insight or Tableau)
  • 1+ years experience in managing vendors and multiple research projects/programs simultaneously
  • 1+ years experience applying technical expertise in drawing inductive inferences from data, evaluating analytical models, hypothesis testing, design of experiments, pattern discovery, optimization, simulation, and similar applications in B2B marketing
  • 1+ year proficiency in various types of data analysis and visualization techniques to describe behaviors, explain relationships, make predictions and recommend actions
  • Excellent demonstrated communications skills, both written and verbal
  • Identify triggers, needs, attitudes, behaviors, drivers of preference, pain-points and touch-points that consumers experience throughout their journeys
  • Drive research through engaging presentations of findings and actionable recommendations
  • Review RFPs and SOWs of competing vendors to ensure alignment with our collective approach and methodology

Market Research Team Leader Resume Examples & Samples

  • As part of the relevant BO and Strategy Teams, identify, prioritize, and document the data needs of the BO
  • Master multiple research methods and tools (primary and secondary) so as to be able to both lead teams successfully in using those methods and to teach those methods to others
  • Have a strong, broad knowledge of research vendors and of best practices in research vendor management
  • Have a strong understanding of Eastman’s strategy methods and process, in order to act as a successful translator between Strategy, BO, and Research teams
  • The position requires proven leadership and management skills as well as excellent interpersonal and communication skills
  • Experience in market research within a business-to-business or business-to-consumer environment is required
  • Experience in developing business and/or product strategies within a business-to-business or business-to-consumer environment is a plus
  • Demonstrated experience with project management skills leading multi-functional teams is required
  • Must demonstrate strong strategic thinking and analytical capability and the ability to work in a complex and diversified environment
  • Position requires regular interaction with Vice President and Executive levels within the company and, as such, should have the personal “presence” and communication ability to successfully manage these interactions
  • 5+ years of data analysis/ market research/semiconductor industry or related experience
  • Comfortable with changing priorities, ambiguity, short deadlines and large data sets
  • Experience working with external industry analysts (Gartner, IDC, IHS)
  • Proficiency with Excel, PowerPoint, SharePoint
  • Excellent project management skills and ability to handle multiple tasks

Market Research E-commerce Expert Resume Examples & Samples

  • Strong problem solving skills | Logical thinking and analusis
  • Insights and storytelling capabilities | Building convincing proposals and plans, generating profound insights and developing insightful reports
  • Presentation skills | Delivering persuasive oral presentations
  • Client Management skills | Providing a client-centric service, establishing and maintaining communications and relationships with clients
  • Language capabilities | Proficient English skills (spoken and written) for business communications

Anlst, Market Research Senior Resume Examples & Samples

  • Create integrated marketing solutions that leverage our robust portfolio of digital, print, and event brands
  • Research market conditions and consumer behaviors, and craft compelling sales collateral to showcase our product portfolio for our advertising and promotional customers and prospects
  • Partner with a team of sales professionals to develop creative and innovative solutions (concepts, programs, proposals) tailored to specific client needs and objectives
  • Provide audience insights and analysis using Scarborough, Nielsen, Kantar and digital analytics tools (Omniture, ComScore, @Plan, etc.)
  • Develop and execute B2C marketing campaigns and promotions that drive brand awareness and consumer engagement in the marketplace
  • Bachelor’s degree in Marketing or equivalent work experience
  • 3 to 5 years of Marketing experience, Event Marketing, Media Research or Promotions experience is a plus
  • Familiarity with marketing tools, including Scarborough, comScore, Omniture, Nielsen, @Plan, etc
  • Proficiency in Microsoft Office suite, especially PowerPoint & Excel
  • Solid understanding of fundamental marketing principles including online/mobile/social media, product development, and competitive media
  • Excellent communication skills, both oral and written, to interface with AEs, other departments, and customers

VP Market Research & Business Intelligence Resume Examples & Samples

  • Detailed knowledge of ACI’s business model and strategic plan
  • Comprehension of the value proposition of ACI and the solution offerings
  • Strong interpersonal and team-building skills
  • Achieve expense management targets within non-material variances
  • Successfully execute all accountabilities of the position, including outcomes related to financials, people and operations and other areas as appropriate
  • Find, recruit, nurture and retain key talent for the function

Market Research Senior Consultant Resume Examples & Samples

  • Work on significant and unique assignments of diverse and complex scope
  • Projects require complex planning and direction setting with diverse and/or multiple stakeholders
  • Provide guidance and support in answering questions about the marketplace
  • Keep up-to-date on current health care market research/knowledge across the Program and relevant research outside the Program
  • Help obtain client input that will help identify NMR priorities
  • Initiate contact with management and alert them to critical issues
  • Communicate, interpret, and present key findings and implications/recommendations to KP Leadership
  • Seek to leverage services and knowledge whenever possible across the Program
  • Estimate and evaluates size, scope and costs of research
  • Manage and coordinate on-going and ad hoc research projects, as well as leading or participating in Program-wide projects
  • Coordinate training seminars and interregional meetings for KP's market research professionals
  • Seek ways to improve department functions, services, and communications (e.g. by contributing to national and team meetings)
  • Sort through complex alternative hypotheses & causal factors
  • Minimum eight (8) years of experience OR Master's degree and four (4) years of experience OR Doctorate degree and two (2) years of experience
  • Minimum seven (7) years of related experience preferred
  • Master's degree in marketing, market research, business, or social sciences with thorough training in qualitative and quantitative analysis and research methods OR a Doctorate degree is preferred

Senior Mgr Global Market Research Resume Examples & Samples

  • Influence the development of Respiratory e-connected assets through the provision of strategic insights and analysis
  • Develop and implement primary market research for qualitative exploration and quantitative assessment of markets, products, and companies across multiple customers
  • Plan and conduct studies such as ethnographies, immersions, co-creations, formative user tests, preference tests, and task/workflow analysis that translate research findings into actionable recommendations
  • Help plan and execute research activities that inform and validate product design and business model scenarios
  • Work closely with cross functional teams to identify and prioritize research needs of the business
  • Promote the strategic role of insights by providing guidance to colleagues on research needs and opportunities, and educate other team members on the appropriate use of methodologies and outputs
  • Effectively integrate global information from multiple data sources to draw conclusions and make recommendations that are supported by customer insights
  • Utilize resources and experience to enhance the insights process, deliverables and integration into the strategic dialogue
  • BA/BS required; advanced degree preferred
  • 7 or more years of market research with a focus on medical devices or technology
  • Passion for human-centric design, customer empathy, and complex problem solving
  • Broad therapeutic experience desired
  • Ability to work with ambiguity and adapt, refine, and execute research accordingly

Market Research Senior Resume Examples & Samples

  • College Degree or equivalent experience in marketing, communications or the social sciences; advanced studies/degree preferred
  • Required Minimum: 5 - 7 years related experience with a preference for 3-5 years' experience in conducting qualitative research and 2 - years’ experience with quantitative research
  • Strong consulting and influencing skills
  • Helping to discover new opportunities to optimize the business through analytics and statistical modeling

VP, Market Research Sales Resume Examples & Samples

  • 8 or more years of experience combined selling Market research services and managing a sales team selling into the Market Research categories. Pharmaceutical background preferred. Digital experience required
  • The candidate must have a successful track record of growing and managing sales in a challenging and fast paced environment
  • The ability to work/interface with our Market Research product development, business development, finance and operations teams is essential to the candidates’ success
  • Strong presentation and communication skills are a requisite
  • The candidate must have strong motivational leadership skills and must be able to think strategically about new opportunities and develop and execute against a clear plan of action
  • The candidate must have strong organizational skills, and experience communicating effectively within a sales organization, particularly in the area of sales and revenue forecasting
  • The candidate must be an excellent judge of sales talent and have a record of hiring and training salespeople that has resulted in successful outcomes
  • This candidate must have a strong working knowledge of the various market research services, serving both HCP and Consumer audiences and have an in-depth knowledge and understanding of WebMD's competitive environment
  • Development, prioritising and executing the consumer related research programme for all main Nestlé categories based on needs of Marketing departments
  • Proposing, settting up and executing market research projects (U&A studies, ads pre- and post-testing, brand and corporate image studies, concept and product tests, consumer panels, tracking, various qualitative / quantitative studies..) and analysing/consulting results
  • Analysing the results: Identifying key learnings/ opportunities/ strengths and weaknesses and sharing with Marketing/R&D teams
  • Main point of contact with Research Agency. Responsible for selecting and briefing the agency, supervision of the research study
  • Main point of contact with Nielsen: coordination, data check
  • Implementing new research methods to Nestlé business. Ensuring market Research training for Marketing people
  • University degree in Business/Marketing/Social sciences
  • Experience in Market research with research agency; preferably 3 years
  • Strong analytical and project management skills
  • Structured and clear on priorities
  • Excellent communication skills with demonstrated clarity in both spoken and written words
  • Good MS Office knowledge
  • Proficient in written and spoken English

Analyst, Market Research Resume Examples & Samples

  • Track, maintain and disseminate detailed data for critical market indicators, including lease and sales comparables, development pipelines and lease expirations, among other information
  • Assist in quarterly market statistics process, including data collection, verification and analysis
  • Create, write, analyze and edit quarterly reports for the various areas that encompass the regional commercial real estate market
  • Contribute effectively to all national research reports with specified local market content
  • Respond to all internal and external client requests for data and information
  • Develop thought pieces on key trends, issues affecting the market, economy, region and industries
  • Analyze and report on the local and regional economy with respect to employment statistics, major corporate activity, industry trends and demographics
  • Attend all relevant sales or business team meetings and actively contribute local or national research insights
  • Strong educational background with Bachelor’s degree in business, economics or related field required
  • Demonstrated interest in real estate and commitment to learning local market dynamics
  • Proficiency in all standard Microsoft office programs; working knowledge of Adobe Creative Suite, including Illustrator, is preferred
  • Ability to multitask and effectively manage time and workload
  • Collaborative attitude and willingness to both work independently and as part of a dynamic team

Consultant National Market Research Resume Examples & Samples

  • Reports to the Director of CA and Customer Research and collaborates with market research staff within Kaiser Permanente (located in multiple regions, as well as Program Offices)
  • Participates in all aspects of B2B research projects, including project design, programming, data tabulation and statistical analysis. Additionally, prepares written and oral presentations with the ability to convey technical research findings to both lay and technical audiences
  • Presents market research findings to executive level audiences to provide insights, direction and recommendations
  • Consults with the business partners (market strategy, sales operations, product management, and marketing) to deliver compelling research that is timely and relevant. While the Consultant may not execute all Market Research projects that are scoped, this person will provide guidance to others on market research approaches
  • Participates in and supports the design of market research projects, including survey design, interview guides, sampling and recruitment designs
  • Provides Voice of the Customer input at meetings and represent the needs of members, prospects and employers during internal meetings at Kaiser Permanente
  • Must possess strong bias to drive action through the development of strategic implications and recommendations
  • Exercises a continued willingness to learn and excel; identifies imaginative and resourceful solutions to problems; knows there are better ways to do things and seeks opportunities to provide creative and analytical solutions – proactively. In addition, is willing to explore cost effective ways of conducting research
  • Keeps abreast of best practices and new research in the area of research design for the development and administration of online surveys. Continuously drafts recommendations for new features/capabilities to improve the quality of online and offline research
  • Provides analysis, coordination, and communication support to market research projects on a regional and enterprise level
  • Ensures data integrity by overseeing the creation, maintenance and adherence standards for scorecards. Note that this may include summarization of data and analysis from multiple projects
  • Exceptional writing/language skills with respect to crafting of survey questions, survey instructions, and other survey respondent communications
  • Extensive knowledge of survey research techniques and methods. Strong expertise in questionnaire design. Demonstrated mastery of questionnaire construction and survey instrument flow
  • Knowledge of statistical methodologies, including, multivariate regression, correlation matrixes, and factor analysis. Ideally, candidate will have SPSS analysis skills
  • Ability to prioritize workload and manage expectations with key business stakeholders
  • In addition, the ability to manage the market research vendors and team with colleagues in National Market Research to complete studies on time and within budget
  • Preferred 5+ years of experience with Masters’ Degree in related field
  • Minimum five (5) years of related experience with a master's degree preferred
  • Experience in both research and business operations preferred

Market Research Co-op Resume Examples & Samples

  • Pursuing a Marketing/Business degree with an interest or focus in market research, OR pursuing a Liberal Arts degree with a focus on Math and knowledge of statistics/data science
  • Knowledge of SPSS (preferred) or SAS a huge plus
  • Works well independently and in a team environment
  • Self-starter, takes ownership of projects and accepts challenges
  • Identify and recommend key issues to be addressed by research; then plan and recommend appropriate approach and study design to meet business objectives under manager’s guidance
  • Engage and supervise external marketing research suppliers to ensure timely and high quality project execution
  • Analyze and interpret research data, summarize results, and clearly and persuasively communicate findings, implications and recommendations verbally and in writing
  • Understand and apply industry secondary data sources to inform product performance and develop a holistic understanding of the disease, market and competitive environment
  • Integrate strong understanding of the therapeutic area and customers into research interpretations and recommendations
  • Monitor and manage marketing research projects within budget and identify opportunities for cost savings as appropriate
  • Minimum 3 years relevant marketing research experience, with at least 2 years on the client side
  • Strong analytic and problem solving skills. Knowledge of basic statistics and statistical applications
  • Excellent interpersonal and communication skills (both verbal and written)

Head of Market Intelligence & Market Research Resume Examples & Samples

  • Design and implement a standard, world class process for conducting market research at HERE
  • Deliver market research as required by the business, generating insights that enable effective and timely business decision making
  • Design and implement consistent, holistic market and competitive analysis process that quickly and broadly disseminates information across the business
  • Leverage market research and intelligence to deliver insightful analysis leading to faster and more effective business decision making
  • Builds a top tier Market Intelligence and Market Research team
  • Exceptional problem-solver and influential collaborator that can conceptualize winning strategies, formulate strategic initiatives, and execute under tight timelines
  • Strong ability to interface effectively with key stakeholders, strong communication and presentation skills; empathetic and inspirational leader with strong executive presence who is recognized internally and externally as subject matter expert
  • Creative thinker willing to challenge status quo with new ideas, new approaches, and new solutions, while deeply understanding and respecting what works today
  • Ability to influence, listen to, and partner with range of CxOs and senior executives with different styles and cultures in multiple companies
  • Capable of travel extensively to key operations, partners and customers across the world (including Seattle, Chicago, Berlin, and Mumbai)
  • A role model for professional values, highly productive behaviors and always “doing the right thing” for the company, our employees, our customers and our partners
  • Exceptional problem-solver in broad field of industries and an influential collaborator that can conceptualize winning strategies, formulate strategic initiatives, and execute key changes under tight timelines

Market Research Position for India SSO Team Resume Examples & Samples

  • Analytical mind: Ability to analyze quantitative and qualitative data primarily from paid research websites, financial and company website, extract meaningful information and generate insight for senior management
  • Hard working: Role involves managing multiple request which will have long term and short term strategic impact and thus candidate should able to respond quickly and maintain pace while working on complex business requirements
  • Finance fundamentals and experience in financial/market modelling is required

Market Research & Analysis Intern Resume Examples & Samples

  • Assist with the creation of department reports (FINAT Quarterly reports
  • Monthly reporting on; Macro and Micro Economic trends
  • Competitor Activity Track (Daily and Monthly consolidation)
  • Segment Pipeline Analysis
  • Competition Analysis (SWOT Analysis, Financial Summaries, etc.)
  • Actionable insight on market research surveys
  • Planning and Modeling for next years research survey plans
  • Share mapping exercises
  • Make presentations and excel dashboard (for reporting purposes)
  • Excellent communication skills in English (any other European language is a plus)
  • Team-player, no 9 to 5 mentality, good project management skills and self-starter with an eye
  • Able to work well under pressure and adapt easily and quickly to changes
  • Very strong cultural awareness and taste for international environments
  • Only profiles submitted in English will be considered

Director Market Research Resume Examples & Samples

  • Designing qualitative and quantitative research studies to evaluate and refine our hypotheses
  • Translating research findings into actionable direction and
  • Creating visual documents which communicate research findings and data elegantly and succinctly
  • Evaluating each motion picture’s potential opportunities and challenges
  • Assisting in writing strategic marketing documents for each film
  • Managing the operational and analytical details of research test screenings
  • Attending test screenings and focus groups both in LA and out of town
  • Analyzing weekly marketing tracking studies and assess key opportunities and challenges films will face in-market
  • Conducting focus groups, when possible
  • Seasoned Market Research professional, experience in entertainment or related research preferred
  • Minimum of 7 years’ experience in marketing research
  • Strong professional writing ability
  • Highly proficient in Microsoft Office particularly Excel and PowerPoint
  • Strong analytical and numerical skills, excellent attention to detail
  • Masters Degree in social sciences, business, statistics, marketing, or related area
  • Experience with database management and big data analytics

Primary Market Research Specialist Resume Examples & Samples

  • Second European language desired
  • Strong process/project management skills
  • Strong business acumen
  • Preferred: Strong solution-orientation
  • Relevant experience acquired at primary market research agencies or health care consultancy companies
  • Preferred: Knowledge of the disease areas within the Pharma sector, with strong leadership and communication skills

Market Research & Analysis Manager Resume Examples & Samples

  • Promote knowledge sharing through the organization's operational business processes and systems by, among others, strengthening links between knowledge sharing and the information systems, and improving integration among information systems in the organization, to facilitate seamless exchange of information across systems
  • Provide a delivery tool that allows for easy end user interface with organizational knowledge
  • Provide training to the sales force and management team on how to best use organizational knowledge to develop a competitive advantage at the regional and territory level
  • Provide support for the establishment and nurturing of communities of practice, including workshops, one-on-one guidance, and troubleshooting
  • Share experiences across communities of practice, sales force, business units, and networks on innovative approaches in knowledge sharing, including preparation of case studies
  • Help monitor and evaluate the knowledge sharing program, including external bench-marking and evaluation programs/opportunities
  • Help disseminate information about the organization's knowledge sharing program to internal and external audiences, including organizing knowledge sharing events (such as knowledge fairs, site visits, interviews), maintaining communications on knowledge sharing across the organization, participation in orientation and training sessions
  • Focus knowledge management activities towards the support of strategic business objectives, primarily in support of the sales force
  • Demonstrated effective managerial skills
  • 3+ years as a product manager or related sales and/or marketing experience
  • Fundamental Computer Skills
  • Previous experience in Sales/Marketing
  • Extensive Field Sales training or Instrument Sales experience
  • Internal Product Development training
  • Generates basic reports on sales, store location and market as requested by personnel within the department. If necessary, may be asked to assist in the design of new reports
  • Assists in the collection of renewal store data from the Field Operations team and the maintenance of that data in Manhattan. Consists of inserting Ops comments into Manhattan from BLEX and uploading pictures to the network
  • Assists with information requests from other departments including store maps for Advertising and location information for Compensation
  • Provides general administrative support to department as needed. Supports in the maintenance and enhancement of the Real Estate databases and applications including Manhattan, Tango and in house Access databases
  • Provides assistance and administrative support with special projects as needed
  • College degree or 2 years related work experience in real estate administration, database management or related field preferred
  • Computer experience including Microsoft Access and Excel required. Experience with database management and Adobe Photoshop Elements preferred
  • Excellent oral and written communication and organizational skills required
  • Ability to work independently required

Market Research Senior Specialist Resume Examples & Samples

  • Day-to-day management of Brand Health Tracker (30%)
  • Execution of Product Use Tests (30%)
  • Supporting Customer Satisfaction Program (20%)
  • Other ad hoc responsibilities as they arise (20%
  • Strong project management skills and attention to detail required
  • B2B experience and/or retail experience a plus
  • Proficiency in Excel required; strong PowerPoint skills

Principal Market Research / Planning Analyst Resume Examples & Samples

  • Proven experience related to budget planning and execution
  • Ability to interface across GTS and RTN business units
  • Understanding of government procurement process
  • Proven experience related to the development and dissemination of strategic plan
  • Financial analytical skills
  • Management experience for international sales representatives and consultants
  • Ability to work independently; does not require detailed guidance
  • MBA/MS is a plus
  • 1 to 5 nights per month
  • Preparing marketing research plans
  • Designing and coordinating quantitative research studies
  • Analyzing quantitative research study findings

Director, Market Research & Analysis Resume Examples & Samples

  • Conduct daily proactive competitor monitoring for EG across video, broadband & wireless (postpaid and prepaid); and Competitive Alerts
  • Partner cross-functionally to provide actionable insights and analysis across marketing mix - regarding competitor pricing, offers, advertising & messaging, packaging, and products
  • Oversee claims support / refute competitor claims
  • Desktop tools and portals
  • Manage budget of ~$4M annually

Market Research Client Analyst Resume Examples & Samples

  • Clear communication & organization skills – the ability to deliver work on time that meets client needs enabling us to enhance our client relationships
  • A capable presenter, who is keen to gain experience in front of client audiences in the near future
  • Strong analytical skills and attention to detail with a clear interest and passion in drawing actionable conclusions from complex data sets and understanding the consumer. Data analysis experiences a plus
  • Ability to show passion and drive in day to day circumstances
  • You possess an engaging communication style, are passionate about interpreting numerical information to find a story, and have a genuine curiosity and enthusiasm for understanding the markets our clients operate in
  • 1 or more year experience in a market research agency is preferred
  • Oversight of account support and research delivery teams, including all aspects of client relationship management and project delivery
  • Participate in business development to cultivate new ORC client relationships (e.g., capabilities discussions, proposal writing)
  • Develop partnerships with your ORC colleagues, enabling you to leverage the best ORC solutions and talent to address specific client needs
  • Leverage your experience, knowledge and understanding of your client’s business to add value for clients through insight and advice built on a platform of excellent research
  • Contribute to the financial health of ORC by growing client relationships and governing margins on delivery
  • Mentor and participate in the development of junior and mid-level colleagues to ensure the long term vibrancy and scalability of our team
  • Operate in a strategic role at ORC, where your actions, ideas and contributions make a difference
  • 4-6 years of Research and consulting experience
  • Experienced in research and consultation related to new product development, customer experience, and brand

Market Research Consumer Insights Manager Resume Examples & Samples

  • 4-7 years business experience with a minimum of 2 years in the snacking industry
  • Bachelor’s Degree in Marketing, Market Research or business related field. Master’s degree in a related field or MBA preferred
  • Experience designing and managing both quantitative and qualitative primary research methods required
  • Experience working with research agencies that carry-out research
  • Excellent critical thinking, analytical and communication skills – ability to understand clients’ business and their business needs
  • Ability to interact with leaders within the organization
  • Track record of successful project management across multiple projects, including budget, timeline, tradeoffs/priorities, and supplier management/relationships

Market Research Account Managers Resume Examples & Samples

  • Achievement of the revenue budget for a set list of clients
  • Ensure all potential clients are identified and approached to maximise revenue potential
  • Assist the Senior Manager to ensure the data quality and deliverables are in line with GfK international standards and those standards set by the Research Director
  • Assists with the monthly data production via Quality Checking Project and Price Check on your product categories
  • Build market and product knowledge on all product categories that you are handling. This includes details on coverage, universe and sample sizes, distribution channels and detailed market information
  • Ensure satisfied clients by providing high level of client servicing, including in-depth presentations and consultancy
  • Ensure yearly data reconciliation are done with your clients
  • Assist with the preparations of presentations to retailers on your markets
  • Follow the GfK Company strategy on all aspects of the business
  • Build successful working relationship with the Product Manager Europe (PME)
  • Responsible for building market knowledge through monthly post QC calls
  • Ensure that the Company CRM (Client Relationship Management) system is updated and correctly maintained

Global Market Research Client Executive Resume Examples & Samples

  • 1 or more year experience in a market research agency
  • Strong analytical skills & attention to detail with a clear interest in drawing actionable conclusions from complex data sets and understanding the consumer
  • An adaptable personality, able to communicate with different levels of seniority
  • Passion for interpreting numerical information to find a story, and have a genuine curiosity and enthusiasm for understanding the markets our clients operate in
  • Experience working within the mobile & telecommunications market a plus
  • Strong knowledge of PowerPoint and Excel
  • Identifying new business opportunities and areas for business growth
  • Understanding consumers, customers and clients’ needs & expectations
  • Evaluating customer loyalty / satisfaction to inform customer experience priorities
  • Designing and assessing products, services and channel approaches
  • Tracking brand performance and recommending course adjustment
  • Building our brand positioning and relevancy
  • Proven ability to build and drive a research agenda aligned to business objectives and strategies
  • Demonstrated expertise in consumer and B2B research
  • Proven experience managing and extracting insights from both quantitative and qualitative research
  • Ability to influence senior leaders
  • Understanding of health industry or broader financial services, though not required
  • Proven experience managing research vendors
  • Prior experience on both the vendor and client-side is preferred
  • Bachelor's degree in statistics, econometrics, mathematics, economics or engineering sciences
  • Excellent command of English and Turkish, both written and spoken
  • Preferably experience in IMS reporting
  • Collaborative, committed, result-oriented and business minded personality
  • Excellent reporting & presentation skills
  • Excellent knowledge in using MS Office programs, especially advanced level of Excel

VP, Market Research & Consumer Insights Resume Examples & Samples

  • Ensure consistent approach to Market Research is followed across key products and identifies ongoing improvements to protocol
  • Responsible for managing a team of Market Research professionals, including Insights Managers, Market Research Analysts and Corporate Research Librarian, responsible for both primary (quantitative and qualitative) and secondary research

VP, Market Research Analytics Resume Examples & Samples

  • Contribute to the strategic marketing plans for all Focus Features theatrical campaigns
  • Utilize online ad testing and analytics to inform creative decisions
  • Work with all marketing department heads to communicate and coordinate strategy; ensure message consistency across all platforms
  • Create marketing presentations for internal and external stakeholders
  • Assist with coordinating and assembling marketing “decks” for filmmaker meetings
  • Identify and implement emergent research methodologies and data technologies to add tangible value – i.e., optimize strategy, targeting, messaging and marketing spend
  • Introduce use of “big data” analytics to capture, analyze and unlock consumer insights, refine targeting, evaluate ad effectiveness, and identify causality and influence in a viewer’s decision to engage and transact
  • Improve capability for matching non-entertainment consumer behavior with entertainment purchase intent
  • Identify research innovations in the areas of online, mobile communication and converging media
  • Develop research competency for micro-targeting audiences, particularly for genre and Art-house/Academy films
  • Develop social media intelligence opportunities to track “buzz” surrounding our properties, profile fans, test materials and monitor changing reactions to campaigns
  • Migrate Focus Features away from conventional research methods by embracing future-leaning capabilities
  • Manage the execution of all phases of quantitative and qualitative market research implementation
  • Supervise research vendor selection/management, study design, methodology, logistics, internal approvals, filmmaker and studio needs
  • Design and oversee research test screenings – i.e., secure locations, approvals, determine sample demographics, manage vendors, coordinate with filmmakers
  • Coordinate all aspects of advertising testing – i.e., ad selection, study design, etc
  • Work closely with creative advertising to translate market research findings into actionable direction that refines critical assumptions, improves performance of ad campaigns and drives box-office results
  • Analyze and distribute market tracking studies to key marketing stakeholders and senior corporate executive
  • Manage research budgets and negotiate best pricing
  • Work closely with Media, Digital, and Publicity to develop and monitor online KPI’s while delivering actionable insights
  • Partner with Focus’ Media, Digital and Publicity teams to build partnerships throughout the NBCU organization
  • Develop cross-company relationships to garner access to marketing data and customer bases; explore opportunities to use research to improve share of voice for Focus Features campaigns throughout NBCU
  • Work with President of Marketing to evaluate potential project’s marketing assets and challenges, pull comps, assess release dates and assemble competitive P&A spends
  • Establish and build strong relationship with Maxus/Group M to take full advantage of agency consumer data platforms and innovations
  • Improve communication with NBCU Business Development Team to gain greater understanding of new business initiatives
  • Remain current on consumer trends, industry developments, and best practices and share relevant insights with Focus Feature organization
  • At least 7 years of experience in market research and analytics, preferably with significant experience in the entertainment and media industries
  • Strong mathematical background, with experience in data mining, statistical analysis and modeling
  • A solid understanding of the film marketing business model (and challenges)
  • Intellectually curious thought leader and inventive problem-solver
  • Familiar with research methods, syndicated research tools and databases
  • Ability to effectively partner with colleagues to influence behavior and outcomes
  • Comfortable speaking in front of senior management and filmmakers, sharing insights and making recommendations
  • Excellent PowerPoint or KeyNote capabilities; dynamic presentation skills

VP, Market Research & Measurement Resume Examples & Samples

  • Responsible for maximizing team productivity, prioritizing projects, and managing the research pipeline
  • Oversee and prioritize all customer and marketplace research projects, including brand positioning, advertising testing, product development, segmentation, customer satisfaction, public opinion polling, and usability research
  • Translate business needs into research designs and synthesize diverse information sources that answer specific business questions and generate insights that can drive business growth
  • Management of internal client expectations and priorities, develop deep engagement and relationships with internal clients & external business partners
  • Partner with wealth management business leaders to structure project-based quantitative and/or qualitative research to understand and improve our Client and Financial Advisor journeys
  • Manage research operations including online survey programming testing, sample management, and field management
  • Establish and document team processes & operational guidelines
  • Liaison with Branch Administration at all management levels, Compliance and Legal on communication matters, and Financial Advisors and Institutional Management
  • Management, selection and summary of input and updating of the Marketing Research website
  • BS Marketing, MS or MBA Marketing/Marketing Sciences, Market Research, or Psychology
  • Minimum of 10 years of business experience in custom primary market research and planning (can include consulting experience) – with five years financial services marketing research. Mix of client-side and supplier-side preferred
  • Strong prioritization, project management, time management, and organizational skills in a fast-paced environment
  • Expertise in designing quantitative and qualitative research, writing survey questionnaires & interview guides
  • Expertise in analyzing and reporting survey data, including frequencies, crosstabs, and statistical significance testing
  • Ability to infer actionable insights from strategic research, tactical research, and secondary/syndicated research, and effectively communicate those insights to business partners
  • Familiarity with relevant secondary/syndicated research providers
  • Experience with sales force issues and investment product and services research
  • Experience with communications research: mass advertising, point of sale and digital
  • Excellent writing skills, presentation skills and social awareness/people skills
  • Open minded person able to adapt to shifting priorities and our evolving organization
  • Strong team player and collaborator
  • Detailed-oriented and can also think strategically/communicate strategic implications
  • Proficiency with Microsoft Word, Excel, PowerPoint, and SPSS/SAS statistical software
  • Comfort using online survey software such as Qualtrics

Senior Analyst Market Research Resume Examples & Samples

  • Work with suppliers to ensure that existing services meet their service targets
  • Help discover and coordinate continuous process improvements; helping identify opportunities to increase efficiency and eliminate non-value add activities
  • Interface with key leaders, including VPs, directors and managers in the marketing and market research departments
  • Clearly define what the goals/objectives and create empowered and accountable teams to design, implement and stabilize approved improvements
  • Develop and implement indirect procurement strategy, goals and savings targets in line with company strategy and procurement best-practices
  • Oversees the development and execution of sourcing strategies including the setting of targets, timelines and resource plans while maximizing effect spend under management
  • Negotiates and executes contracts for Global or North American Marketing spend
  • Develops relationships with senior executives from key suppliers and engages them in strategic supplier management for value creation and innovation
  • Partner with the business to ensure that all appropriate marketing spend is optimized and that we are driving cost reductions with continuous improvement
  • Assist in managing assigned Global and North American Marketing spend to levels that are commensurate with industry benchmarks for a company of our size
  • Support the optimization of vendor management for key marketing vendors to ensure that the company is maximizing the relationships with these strategic vendor relationships
  • Build strong relationships with all business partners and suppliers
  • Bachelor’s degree in Supply Chain, Business or technical field
  • Ability to present ideas in business-friendly and user-friendly language
  • Good negotiation and influencing skills
  • Good consulting skills, specifically in managing change, project management and presenting
  • Capable of modeling Edgewell’s leadership competencies
  • Vendor management skills
  • Experience in Marketing and Professional Services Strategic Sourcing
  • Management of critical vendor relationships
  • Knowledge of the procure to pay process
  • Experience working on global projects
  • 6+ years of relevant work experience
  • Demonstrated understanding of legal contracts; procurement, consulting or sourcing experience
  • Indirect Procurement or consulting experience, particularly in services and marketing
  • Proven track record of working with multiple senior level stakeholders to deliver results
  • Strong analytical and problem solving skills, including total cost analysis
  • Monitor and report all marketing effectiveness and brand tracking, pairing with the analytics reporting that comes from the performance marketing and data teams
  • Make recommendations to marketing managers for local marketing activities and quarterly marketing strategy planning
  • Manage research agency vendors in country and be responsible for keeping the company's marketing research budget in check
  • Design questionnaires and discussion guides, interpret data, write reports and communicate actionable recommendations
  • Conduct in-depth analyses and provide insights for business areas with larger challenges, helping marketers identify growth opportunities
  • To monitor campaigns against KPI’s, be fully aware of trends and analytics, success and risks in order to achieve business objectives
  • Train the local marketing team on BI tools, data-driven methodologies, and providing consistent direction and support for analyses
  • Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc
  • Understand business requirements and work objectives in order to analyse relevant customer data sets and propose actionable recommendations that would support decision-making and marketing campaign planning process
  • Bachelor degree preferably with a focus on Marketing, Research, Statistics, Analytics, Advertising, Communications, and/or Business Administration
  • 4-5 years of experience in a consumer research, consulting, data analytics, marketing strategy or related role
  • Knowledge of analytics tools, including Excel (VBA, Pivot), database querying (SQL), Tableau, R, etc. - preferred
  • Experience conducting market research will be a plus point. Advanced knowledge of market research field and techniques
  • Proven data gathering and analytical skills - experience analyzing primary and/or secondary data sources from companies like AC Nielsen
  • Conduct a 50-state market research study, surveying all medium sized (population of 10,000 and greater) government units, to assess the size, composition and age of the street sweeper and sewer vacuum fleets
  • Collect and analyze data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text
  • Seek and provide information to help Federal Signal determine our position in the marketplace
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data
  • Proficiency in MS Office, particularly Excel
  • Proficiency in navigating websites
  • Good communication and phone skills
  • Commitment to perform repetitive tasks – soliciting information and data entry
  • Ability to work independently without regular supervision
  • Oversee the design and execution of primary and secondary research according to best practice methodologies in support of insights and business goals
  • Apply expertise in market and VOC research, syndicated data and application of advanced analytics
  • Leverage an arsenal of research sources including scrappy techniques, traditional practices and modern methods to uncover consumer, customer, market, channel and category insights
  • Lead the analysis and synthesis of varied and disparate data inputs and develop logical, objective and actionable insights aligned with business goals and objectives
  • Synthesize and report findings and recommendations through holistic and compelling story-led communications to key stakeholders including senior leadership, in a timely fashion
  • Build & implement trends and insight monitoring infrastructure to support market, customer and consumer understanding in support of business needs
  • Stay abreast of new tools and methods and guide investment in research, infrastructure, insights and analytics capabilities
  • Provide input to VP Marketing to support ad hoc requests, strategic planning and key marketing initiatives
  • Support sales through timely communication, targeted insights and presentations to strategic customers, purposeful product demonstrations, and best practice customer engagement experiences
  • Demonstrate ability to interact, collaborate and influence stakeholders at all levels, across geographies and divisions
  • Work closely with research partners and agencies to ensure high levels of service, support and effectiveness
  • Respond to requests in a timely fashion with a high level of professionalism and proficiency
  • Build and demonstrate working knowledge of ADM
  • Assists with communication planning
  • Develops key messages using research and analytics to drive planning and messaging
  • Follows established processes, demonstrating discipline and organization in executing assignments and plans
  • Builds and maintains great relationships with clients and co-workers
  • Tracks performance and progress using quantifiable metrics
  • Communicates frequently with cross-functional groups
  • Works at both business unit and corporate levels
  • Effective Written Communications
  • Effective Verbal Communications
  • High School Grad / GED
  • Bachelor's - Sciences
  • Bachelor's - Arts
  • Conducts world-class market research to aid decision-making for all new theatrical release and catalog marketing campaigns related to consumer movie buying and renting behavior (both DVD/Blu-ray and digital buying/renting), as well as individual title insights
  • Communicates market research findings to creative services, sales, digital/social marketing, media, and retail marketing teams
  • Manages day-to-day vendor relationships relating to primary and secondary market research
  • Designs and manages researches studies including vendor selection and management, methodology development, and analysis of results
  • Has a deep understanding of available data sets (box office, consumer title tracking, social media analytics, media spending, historical sales/rental data, etc.) and how they can be used for different analyses in the service of answering questions and solving problems
  • Conducts internet searches, monitors trends, and uses research vendor websites and communications to maximize research support with limited resources
  • BA in business, market research, marketing strategy, psychology, statistics or other related field
  • Minimum three years of market research and/or consulting experience on the client or vendor side in a home video, theatrical, marketing analytics, or consumer packaged goods department
  • Previous use of multivariate analysis, factor analysis, regression modeling and other advanced statistical techniques
  • Experience in working independently with minimal direction
  • Well-versed in entertainment research (TV/Film/Gaming), specifically around marketing content development and strategy
  • Experience researching topics pertaining to home entertainment, film, technology, and shopper behavior (brick & mortar or digital) strongly preferred
  • Experience planning, conducting and analyzing data from both qualitative and quantitative primary research studies, utilizing a variety of research methodologies
  • Proven track record of successfully conducting research studies within timing and budget constraints
  • Excellent quantitative and analytical skills, experience with survey design, sampling, and data analysis
  • Extremely well organized and capable of handling multiple projects simultaneously
  • Ability to analyze research data and translate raw information into actionable insights that can be easily understood and utilized by the entire organization
  • Able to work effectively with others to ensure projects meet deadlines and budgets
  • Maintains/manages extensive databases containing factual information for the U.S. and world agricultural, energy, macroeconomic, and fertilizer industries
  • Inputs and maintains industry data for agricultural and fertilizer supply/demand, trade, and prices. Creates new datasets and databases to support team analyses. Checks and ensures data accuracy
  • Monitors, evaluates and reports on the U.S. and world agricultural and fertilizer data. May assist in maintaining CF sales or supply/demand data. Works directly with Research and Sales Analysts to maintain data integration with department models
  • May report on weekly, monthly, quarterly, or annual data upon entering into databases
  • Assists with new model development as required by manager or lead analysts
  • Provides timely responses to ad hoc requests for information and analysis pertaining to the U.S. and world agricultural and fertilizer industries, including CF related requests
  • Assists team with Powerpoint, Word, and other publication development and supports publication design and preparation in conjunction with Research Analysts. Develops geographical maps as requested
  • May conduct or assist in conducting market research studies on specific topics of interest to CFI. Also evaluates and utilizes data and research from various agribusiness consulting firms, extension agencies, and other outside organizations
  • Strong computer skills, knowledge of spreadsheet/graphic/word processing/internet software; familiarization with or aptitude to learn mapping software/tools is a plus
  • Prior fertilizer industry experience is not required

Manager Worldwide Market Research Capabilities Resume Examples & Samples

  • Manages standardized primary (quantitative) market research studies such as ATU tracking, Brand Equity and Messaging to assess performance and uncover opportunities
  • Leads all aspects of primary (quantitative) WW Field Medical Survey execution to track Field Medical performance and to inform Field Medical strategy and tactics across therapeutic areas such as oncology, immunoscience, virology, cardiovascular
  • Independently designs and executes primary (qualitative & quantitative) medical market research projects in partnership with team members and outside vendors
  • Negotiates effectively with external agencies and with internal stakeholders to design and execute actionable primary research that drives decision making
  • Analyzes the data and findings across geographies and therapeutic areas and works with primary and secondary data to derive meaningful insights
  • Proactively partners with internal stakeholders such us Market Research, Marketing, Analytics and Medical team to ensure research efficiently delivers customer-focused input on strategic and tactical business decisions
  • Focuses on multiple geographies, effectively prioritizing assignments in line with business priorities
  • Represents the WW Market Research function on key internal business team meetings, proactively contributing in ways consistent with the vision and strategies of the department
  • Helps develop and deploy innovative approaches and techniques in market research
  • Helps identify future opportunities and implement standardization
  • BA/BS in Marketing, Business, Market Research, Mathematics, Finance, Engineering, Social Science or equivalent required
  • Advanced degree in General Business, Finance, Economics, Marketing, Market Research, Operations Research, Statistics, or Engineering preferred
  • 3-5+ years of relevant primary market research experience
  • Pharmaceutical industry experience strongly preferred
  • Experience in oncology of advantage
  • Strong analytic and qualitative/quantitative primary market research capabilities
  • Strong technical understanding of marketing research models and knowledge and experience across multiple research tools
  • Global experience in working across cultures (US, Europe and Asia) preferred
  • Demonstrated ability to analyze and interpret complex problems/data gathered from a variety of sources, and synthesize to develop key insights and recommendations
  • Demonstrated ability to proactively partner and effectively operate and influence cross-functionally, across multiple geographies
  • Ability to balance multiple projects simultaneously and work independently to deliver timely and accurate information and analyses
  • Strong communication, collaboration and project management skills
  • Be highly proficient in English – other European language such as Spanish, Italian, and French of advantage
  • Passion: We pursue excellence to help patients prevail. I set high standards for myself and others to win for our patients / I energize others / I strive to learn something new every day / I treat my patients, customers and colleagues with compassion, empathy and respect
  • Innovation: We embrace new ideas. I challenge the status quo / I seek and share bold idea that help BMS win / I pursue and understand diverse perspectives outside of BMS / I encourage and have constructive debates / I embrace change to drive innovative outcomes / I rebound quickly and learn from my mistakes
  • Accountability: We own our outcomes and the outcomes of others. I own BMS? Success by holding myself and others accountable / I share information in a transparent and honest way / I celebrate my successes and the successes of others / I coach and mentor others with good intent and purpose / I am inclusive and bring out the best in others / I understand what people do and the impact I have on them
  • Speed: We act with urgency and agility. I work with a sense of urgency / I focus on what’s important / I consult with the right people to move quickly / I seek efficient, effective solutions / I quickly assess potential risks and rewards / I break silos and eliminate unnecessary rules / I make decisions with resolve and enable others to do the same
  • Design and refine MHSE’s ongoing market research strategy to improve clarity of insights in the K-12 market
  • Own the implementation of Market Research for the organization, with a focus on ongoing process and quality improvements
  • Lead market research teams to ensure data-driven development of new product solutions and services
  • Manage the research budget including a robust set of quantitative and qualitative research tools and vendor relationships to meet the needs of MHSE while identifying opportunities to improve effectiveness and efficiency of research spend
  • Ensure development and go-to-market strategies and plans accurately reflect all in-market learning
  • Work with the Strategy & Analytics management team to create, analyze, and execute reports and solutions to allow MHSE to make fact-based decisions and strategies
  • Work closely with functional leaders to understand unmet needs in the market, and provide recommendations on important industry trends and competitive activities
  • Work with the VP of Strategy & Analysis to counsel senior management on strategic initiatives, driving development of breakthrough innovation
  • Bachelor's degree in marketing (with a focus on market research), economics, statistics, or a related field required. Graduate degree highly recommended (MBA preferred)
  • A minimum of 7 years of professional work experience, with an emphasis on data, insights, and strategy development database management and integrity as well as data mining
  • A minimum of 3 years of experience in leading a team of professionals, with demonstrated ability to create an environment of passion, excellence and creativity for your team
  • Ability to work with, coordinate, and motivate cross-functional teams through managerial courage, a strong commitment to consumers, colleagues, and business partners, a high level of integrity (“EQ”), and open mindedness
  • Demonstrated passion for excellence in forward-looking insights development, specifically where the cross-section of traditional and digital can inform opportunities, and strategic decision making
  • A track record of developing research talent
  • Goal-oriented, resourceful and self-directed, takes personally accountability, and believes strongly in open communication
  • Demonstrated ability to take initiative and manage multiple projects with tight deadlines in a timely fashion
  • Experience in the education industry preferred
  • Consulting experience desired

Market Research & Customer Insights Analyst Resume Examples & Samples

  • Bachelor’s Degree in market research, or other business related field; Master’s degree a plus
  • Minimum of two years of work experience in a corporate environment
  • Minimum of two years of work experience in the hospitality industry, preferred
  • Understanding and experience with qualitative and quantitative research techniques
  • Experience creating presentations summarizing results and recommendations for action
  • SPSS data modeling a plus
  • Ability to prioritize responsibilities and flex as needed
  • Strong problem-solving and analytical skills
  • Excellent knowledge of Microsoft Office programs: Word, PowerPoint, Outlook and Excel. Strong knowledge of Excel functions, formulas, and chart creation
  • Knowledge of other specific web based programs including Micro Strategy, Salesforce, Oracle
  • Familiarity with Qualtrics survey tool or similar survey building tools

Senior Manager of Market Research & Intelligence Resume Examples & Samples

  • Conduct primary and secondary research to capture insight on market trends, competitive landscape, customer needs, and end-user behaviors
  • Identify, collect and interpret appropriate customer, competitor, market, economic, financial and/or operational data and translate into executable and effective market and intelligence reports
  • Monitor intelligence sources (blogs, media websites, competitors’ web sites, conference sessions and calls for papers)
  • Responsible for strategic data and information, trend and scenario analysis, and other business analytics in support of strategic planning and execution
  • Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles and conducting competitive and win/loss analyses
  • Work collaboratively internally and externally to develop and drive excellent strategic commercial insights that informs and shapes communications to achieve their maximum potential
  • Identify new ways to position solutions in the market and work with Solutions Marketing colleagues to execute on strategies
  • Develop and maintain internal database of vetted and sourced client testimonials, outcomes-oriented metrics, market statistics, competitively differentiated data points and other relevant information that may be leveraged by Solutions Marketing, Corporate Communication and other teams
  • Influencing product roadmaps by comparing market and competitive insight into buyer needs and market opportunities with Nuance’s distinctive competencies and existing plans
  • Provides consulting and interpretation of market and consumer/customer research data to the healthcare division and help analyze data and adjust activities to drive continuous improvement of marketing efforts
  • Cultivate and sustain working relationships with industry key opinion leaders, associations and analysts who can play a role in supporting healthcare division business objectives
  • Continually add to the understanding of the company’s healthcare solutions by developing a thorough understanding of similar products, competition and market trends that impact individual product lines and cross product solutions portfolios

Market Research Lead, German Resume Examples & Samples

  • Perform the following checks in multiple languages
  • Weekly HTA agency (HTA reports & Agency characteristics and policies)
  • Weekly Regulatory Agency (new approvals or licence extensions / withdrawals)
  • Quarterly check for major changes in Country Data & Country characteristics
  • Identify new entry/update (Country, HTA agency, Regulatory Agency)
  • Create / update a country policy and pricing record
  • Make annual update to country records
  • Check clinical evidence for existing up to date clinical record
  • Check for existing technology; disease (sub-)type
  • Create/update regulatory record
  • Create/update country pricing records (EU5 & US)
  • Create/update HTA / clinical record
  • Clinical and preferably health economics experience of at least 3 yrs
  • Fluent in English & French or German, especially in written communication
  • Ability to develop meaningful research reports on company, Industry and latest technologies
  • Ability to leverage online and other secondary research materials quickly and effectively
  • Knowledge on online databases, such as Gartner, Forrester, Capital IQ, Hoovers, etc will be useful
  • Develop actionable marketing recommendations and insights to support strategic planning activity
  • Proven track record in leading and executing business research/enterprise market research, assignments of varied sizes, values and duration across multiple domains
  • Excellent analytical and problem solving skills, including financial analysis skills
  • Proven ability to build strong working relationships with senior stakeholders at the account side
  • Ability to work under pressure with limited supervision, and produce timely deliverables in a fast-paced environment

Specialist, Market Research Resume Examples & Samples

  • Natural curiosity and appetite for data – ability to seek out and consume information from multiple data sources, uncover insights and make recommendations based on findings
  • Ability to effectively package high-level executive summary of recommendations and actionable insights to drive the business forward
  • Ability to demonstrate the core and job category competencies: customer-focused, results-driven, teamwork, communications, adaptability, initiative, problem solving and quality
  • Ability to lead by example in support of the Company’s essential characteristics and values: strong ethics and integrity, dedication to a safe work environment, commitment to a diverse workforce that recognizes and respects every individual’s unique skills and perspectives
  • Proficiency in research based tools and software (Qualtrics, mTab a plus)
  • Exceptional organizational skills with strong attention to detail
  • Strong client service orientation with ability to meet internal and external deadlines
  • Strong listening and problem-solving skills
  • Bachelor’s degree in research, marketing research or business
  • A minimum of five years of experience in a variety of marketing/communications areas, such as advertising, marketing, brand management with strong market research responsibilities as part of these positions
  • Manage processes to aid in the completion of projects (e-mail correspondence, vendor quote generation and comparison, interview scheduling, vendor coordination, invoice processing etc.)
  • Organize and confirm that logistics have been arranged for project teams
  • Note taking for research teams during research interviews
  • Analyze qualitative data
  • Prepare and organize project documents (printing, copying, and archiving meeting / support materials)
  • Collaborate with project teams as a team member as needed
  • Secondary school diploma required; post-secondary education or Associate's/Bachelor's degree strongly preferred
  • Up to 3 years of relevant work experience
  • Computer fluency with MSOffice (Word, PowerPoint, Excel) and Outlook
  • Ability to manage a wide variety of tasks and meet deadlines
  • Ability to follow instructions and to work independently
  • Efficient typing skills to allow for real time note taking

Market Research Account Director Resume Examples & Samples

  • 10+ years professional experience
  • 5+ years of account management and/or business development experience, ideally in primary market research
  • Exceptional client relationship and management skills
  • Excellent influencing and negotiation skills
  • Excellent writing and communication skills on telephone and in-person
  • Ability to work in a collaborative team setting
  • A willingness to be coached and learn
  • Adaptable and flexible, open to change
  • Degree in Psychology, Market Research, or a related a data science field
  • 5+ years formal market research experience, (vendor evaluation, survey instrument creation, screener creation, discussion guide creation, data analysis/pattern recognition, report generation)
  • 3+ years experience in managing vendors and multiple research projects/programs simultaneously
  • Proficiency using research analytics tools (e.g. Excel, SPSS)
  • Basic skills with data vizualization (e.g. Cognos Insight or Tableau)
  • Excellent communications skills, written and verbal
  • 10+ years formal market research experience (vendor evaluation, survey instrument creation, screener creation, discussion guide creation, data analysis/pattern recognition, report generation)
  • 5+ years of experience in managing vendors and multiple research projects/programs simultaneously
  • Experience applying technical expertise in drawing inductive inferences from data, evaluating analytical models, hypothesis testing, design of experiments, pattern discovery, optimization, simulation, and similar applications in B2B marketing
  • Proficiency in various types of data analysis and visualization techniques to describe behaviors, explain relationships, make predictions and recommend actions
  • Expert level skills with SPSS
  • Proficiency in executive communications

Market Research & Customer Insight Manager Resume Examples & Samples

  • A good understanding of the pharmaceutical industry and the specific requirements related to conducting pharmaceutical market research
  • High capability to prioritize multiple competing work streams
  • Excellent quantitative and qualitative research and analytical skills
  • Ability to rapidly gain understanding and credibility in a brand/therapy area
  • A desire to embrace innovation uncovering new methodologies, data sources and new ways of working to deliver customer and market insights
  • Capable of creating and delivering recommendations based on quantitative and qualitative information
  • Market research agency experience/ Pharma company market research experience
  • Deep understanding and application of a wide range of market research techniques
  • Providing market research support and expertise, working with business partners and selected individuals in the brand teams to drive customer and market understanding
  • Enhance GSK’s understanding of business opportunities, performance and risks by assessing and synthesizing information from a variety of data sources, including
  • Execution of quantitative and qualitative market research projects across a range of brands and respiratory therapy areas

Senior Director of Market Research Resume Examples & Samples

  • Leads all primary and secondary market research efforts, data analysis, and synthesis
  • Creates cross functional partnerships within ASU to help increase results through the use of market research and analysis
  • Conceptualizes methods and models, including pricing, to successfully drive market penetration and increase enrollment in educational programs
  • Conducts world-class market research to aid decision-making identifying new program releases to achieve goals
  • Communicates market research findings internally and potentially externally as part of EdPlus’s thought leadership objectives
  • Summarizes market research data and reports into key findings and executive summaries
  • Aggregates and analyzes data using the appropriate tools (Excel, SPSS, R, etc.) and techniques (descriptive statistics, regression, clustering, factoring, etc.) to produce insightful reports and models
  • Conducts internet searches, monitors trends, and uses research vendor websites and communications to nimbly maximize research support with limited resources
  • Conducts market sizing/opportunity analysis to identify new growth markets and segments
  • Establishes “early warning” system for key audiences that identifies new market forces, new regulations and competitive landscape changes
  • Monitors and analyzes key market trends through regular engagement with industry analysts, students, and other influential thought leaders
  • Monitors competitor activities including pricing, go-to-market strategies, and product direction
  • Supports product launch process from release planning through sales enablement by identifying differentiators and gaps relative to top competitors
  • Creates programmatic competitive briefing materials to ensure all key constituents understand how to effectively position and win against key players in the market
  • Provides competitive intelligence rapid response capabilities to assist Business Development in active deals
  • Assumes or coordinates other duties or projects as assigned or directed
  • Evidence of a Bachelor’s degree or higher in business, market research, marketing strategy, psychology, statistics or other related field
  • Experience in market research, product marketing and/or product management
  • Experience in developing market and competitive analysis programs
  • Demonstrated knowledge of knowledge management
  • Demonstrated knowledge of multivariate analysis, factor analysis, regression modeling and other advanced statistical techniques
  • Experience in higher education and/or K-12 ecosystem
  • Experience in conducting research studies within timing and budget constraints
  • Experience in using quantitative and analytical skills
  • Experience with survey design, sampling, and data analysis
  • Experience in being well organized and capable of handling multiple projects simultaneously
  • Experience in analyzing research data and translating raw information into actionable insights that can be easily understood and utilized by the entire organization
  • Experience in using presentation and writing skills
  • Experience in working effectively with others to ensure projects meet deadlines and budgets
  • Experience in thinking creatively and strategically while handling complex issues
  • Experience in thriving, adapting and re-prioritizing tasks in a fast-paced, ever-changing environment

Market Research & Portfolio Analyst Resume Examples & Samples

  • Conducts weekly research on pharmaceutical product and market information, industry competitors, clinical trials, newly initiated clinical trials, and industry trends
  • Performs analysis of research conducted on pharmaceutical product and market information, industry competitors, clinical trials, newly initiated clinical trials, and industry trends
  • Provides important data on potential opportunities based on analysis of the conducted market research with key stakeholders
  • Generates data that drives business-case analysis and which allows to make appropriate recommendations product decisions
  • Creates forecasts and presents integrated product and market analyses to key stakeholders
  • Provides profitability analysis of specific pipeline products including required procedures and estimated timelines
  • Performs market research on pharmaceutical pipeline through competitive analysis of global competitors
  • Generates data for use in new product launch planning
  • Interfaces with key functional areas (Program Management, Regulatory, Development, Legal, Commercial, Finance, etc.) to determine and consider appropriate risk factors and to value and prioritize the pipeline
  • Analyzes financial reporting, margins, trends, etc. for insights into portfolio optimization
  • Provide routine and ad hoc product and process specific financial reports
  • Monitor and analyze industry marketing costs and trends
  • Is knowledgeable in the understanding of cGMP requirements
  • Research and analyze growth strategies into new markets, therapeutic areas, and geographies for expansion
  • Other duties as assigned or as business needs require
  • Bachelor’s degree in Marketing, Pharmaceutical Business, Pharmaceutics or related field
  • 3-5 years’ experience in marketing intelligence in the pharmaceutical industry is required
  • Experience in the pharmaceutical materials industry
  • Excellent interpersonal and written/verbal communication skills
  • Exceptional ability to analyze and understand large scale and cross functional information
  • Ability to work with individuals at various levels of the organization
  • Strong analytical, financial analysis and critical thinking skills
  • Recognizes and diagnoses problems quickly and identifies appropriate solutions
  • Demonstrates ability to generate business-case analytics and make appropriate recommendations on the basis of findings
  • MBA or advanced degree in related field
  • Generic pharmaceutical industry experience
  • Experience in a multinational company

Market Research & Opportunity Development Manager Resume Examples & Samples

  • Design and execute market research using state of the art methodologies (cross tabs, price modeling, conjoint analyses, etc ) either by themselves and/or with help of outside vendors
  • Summarize results of market research in reports, presentations, and executive summaries
  • Build and maintain databases relevant to efficient conduct of relevant market research (eg., lists of contractors and building material dealers across USA)
  • Lead & manage small cross functional teams to evaluate early stage ideas through multiple discover/define/validate loops
  • Develop proforma revenue models for early stage ideas and continuously refine the models based on new information
  • Interface with technical experts at USG CIC as needed to shape and refine the early stage ideas
  • Summarize and recommend go / no go on early stage ideas based on business and technical feasibility
  • 2 – 3 years’ experience conducting market research in construction or building materials markets required for Bachelor’s degree candidates
  • Familiar with construction and building market practices – through direct/indirect involvement or previous work experience
  • Proficient in Microsoft Office (Word, Excel, Powerpoint)
  • Microsoft Office Access experience preferred
  • Knowledge of principles of finance, accounting, and marketing
  • Passion and drive to connect customer insights to business opportunities

Competitive Market Research Resume Examples & Samples

  • Contributing to a designated project or initiative to meet a KP business objective
  • Project management - planning, execution, and measurement
  • Learning new applications needed to complete assignments or support the execution of business objectives
  • Proven ability to build effective working relationships as well as strong interpersonal skills

Entertainment Market Research Summer Internship Resume Examples & Samples

  • Must be enrolled in a college degree program at an Accredited Institution (recent graduates not eligible)
  • Must be in sophomore standing or above (30 credits+)
  • Must be able to work onsite in 30 Rockefeller Plaza, New York, NY
  • Must have unrestricted work authorization in the US without a visa or sponsorship (CPT-seeking students are not eligible)
  • Previous work experience in an office environment
  • Genuine interest in media, marketing or research

Regional Category Manager Na-market Research Resume Examples & Samples

  • English proficiency (written and oral)
  • Relevant experience in procurement, especially in the market research, print & promotions categories
  • Leadership/communication skills
  • Full knowledge to deal with Microsoft tools
  • Special skill on Excel , pivot tables, and databases understanding
  • Master’s Degree in Business Administration/Finance/Marketing
  • 3-5 years procurement experience
  • Proven negotiations and contract management skills
  • Understand of ERP´s dynamics
  • Use of Strategic Thinking to build relationship (with stakeholders and suppliers) and create sourcing plans
  • Strong knowledge of Marketing Procurement
  • Managing fast, efficient and transparent information flows
  • Solve issues/blockage, beware of risks, support implementation and robustly forecast spend and saving
  • Ability to plan strategies & lead high level negotiations for long term and/or multi-countries high value contracts

Competitive Market Research Co-op Resume Examples & Samples

  • Conduct competitive analysis and secondary market research on traditional BMW competitors as well as other digital players who are entering the space
  • Identify strengths and weaknesses of each competitor and weigh them against the current and planned capabilities of BMW services
  • Track and review press releases and other media announcements, and provide insightful summary with relevant information that may impact the current and future direction of BMW digital services
  • Prepare thorough presentations with data-driven insights that assess the competitiveness of certain BMW digital services versus those of key competitors in the automotive and internet services industries
  • Regularly present your findings to the internal team, including Product Marketing Managers, Product Owners, UI/UX Designers, and Engineering Leads
  • Assist in designing and executing market research surveys to test hypotheses about consumer feature preferences
  • Skilled in Adobe Suite or other design software (for infographic creation)
  • Proficiency in German or another foreign language
  • Own the Voice of the Customer win/loss interview program by calling into our most strategic deals to understand buyer behavior and competitive differentiation
  • Support Sales. Collaborate directly with sales leadership, product management and Portfolio Marketing teams to develop competitive intelligence sales tools that support business development and help close deals
  • Maintain a competitive intelligence “portal” for CI content, including a win/loss interview repository to enable the sales force to easily find necessary competitive sales tools quickly
  • Understand the competitive landscape and advise sales reps on appropriate sales strategies
  • Develop and maintain up-to-date tools (sales messaging, competitive heat maps, battlecards, competitive responses, internal and external presentations, etc.), with a view toward improving sales effectiveness
  • Implement processes, procedures and policies to improve data gathering, analysis and intelligence dissemination
  • Report on core competitive metrics – competitive win and incident rates, competitive trends, win/loss analyses, etc. via static reports and/or dynamic dashboards
  • As required, participate in sales strategy development to support key competitive deals
  • 5+ years of technical sales, product marketing, or technical consulting
  • 3+ years of competitive or market intelligence program experience
  • Data integration market experience preferred
  • Passion for understanding what makes a technology compelling to stakeholders
  • Demonstrated experience developing effective sales messaging content and presentations
  • Ability to dissect complex issues, analyze data, and draw strategic insights to inform decisions
  • Ability to think strategically while driving detailed execution of deliverables
  • Must be energetic, creative, and self-motivated
  • Excellent written communication and persuasion skills
  • Bachelors in business, marketing, computer science, or related tech field

Intern, Market Research Resume Examples & Samples

  • Conduct categorization & sentiment audit of existing text analytics system to determine tool’s accuracy and integrity
  • Update/expand current text analytics classifications for improved accuracy
  • Perform basic sentiment tuning for improved accuracy
  • Summarize, present and align recommended changes to Guest Insight System (GIS) team
  • Communicate recommended enhancements to Medallia (third party vendor hosting GIS platform)
  • Test to ensure enhancements in place
  • Present project results to Marketing Research team
  • Conduct analyses using data from large-scale hotel guest tracking studies
  • Develop data tables, charts, and reporting based on research insights

Market Research Prf Resume Examples & Samples

  • College Degree or equivalent experience in marketing, communications or the social sciences
  • Required Minimum: 2 - 4 years related experience with qualitative research and quantitative research
  • Solid statistical analysis skills and advanced statistical software knowledge (SPSS)
  • Proficiency in MS Word, Excel and PowerPoint
  • Demonstrated excellent verbal, written, and interpersonal communication skills
  • Detail orientated and ability to multi-task in a fast-paced environment
  • Translate business requirements and unstructured business issues into data analytic problems
  • Experience in financial services, banking and/or business-to-business research
  • Experience with survey programs such as Verint (EFM), Confirmit, etc

Market Research & Competitive Intelligence Resume Examples & Samples

  • High-level interest in pharmaceutical industry
  • Team player working easily with a variety of functions
  • Analytical and organizational skills
  • PC literate including Word, PowerPoint, advanced Excel skills
  • Tableau experience preferred

Intern, Business & Market Research Resume Examples & Samples

  • The ideal candidate is a polymath who can take on multiple responsibilities, tasks, creative problem-solver and duties across a wide-range of disciplines. The candidate must also be ready and willing to wear many hats and adapt to a fast-moving and constantly evolving business landscape. Therefore the ideal candidate must exhibit the following qualifications for consideration
  • Currently enrolled in an undergraduate or graduate program preferably in one or more of the following courses of study: Business Administration, Sales & Marketing, Communications
  • Unwavering attention to detail
  • Strong analytical mind-set
  • Tenaciousness in finding the right solutions to problems
  • Possess a "never quit" attitude
  • Excellent verbal and communication skills required
  • Punctuality is a must
  • Professionalism at all times in all aspects of the job
  • Intermediate web development skills
  • Expert knowledge of the Microsoft Office suite, in particular, Outlook, PowerPoint, Word and Excel
  • Ability, willingness, and aptitude to learn SAP enterprise software
  • Availability to work full time (40 hours per week) during the internship
  • Have the availability and means to work on-site on the SAP campus in Palo Alto
  • Design Thinking knowledge is a great plus

Global Market Research Intern Resume Examples & Samples

  • Develop a strong knowledge of Euromonitor’s methodology and resources
  • Gain exposure to a wide array of research project and methodology types
  • Build a solid understanding of the project management process
  • Become familiar with how to prepare client deliverables and engage in client meetings
  • Cultivate a familiarity with global market research and global business in general
  • Juniors or seniors enrolled in a 4-year university or college
  • Naturally curious and inquisitive with a strong desire to learn
  • Experience with quantitative and qualitative analysis
  • Proficient in Excel, PowerPoint
  • Other languages (i.e. Portuguese, Spanish) an advantage
  • Interest in consumer markets trends and dynamics
  • Interest in global business

Senior Specialist, Market Research Resume Examples & Samples

  • Expertise integrating customer research with large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
  • Must have strong familiarity with multiple research methodologies (qualitative and quantitative) and must understand appropriate application of advanced analytics to market research data
  • Ability to convey complex data findings in brief, articulate “headlines” that are easy for the audience to understand
  • Ability to develop high-level executive summary of recommendations and actionable insights to drive the business forward; must have an understanding of the overall business goals with ability to connect the dots for strategic recommendations
  • Ability to demonstrate the core and job category competencies: customer-focused (including connecting to people and leaving a memory), results-driven (getting the job done), teamwork, communications, adaptability, initiative, problem solving and quality
  • Ability to think creatively and strategically, with a natural curiosity and appetite for data
  • Excellent oral and written communication skills, including proficiency in developing PowerPoint presentations for executive audiences
  • Strong interpersonal skills with the ability to connect to people and work in a team environment
  • Strong time management skills with the ability to work independently
  • A minimum of five years of experience in a variety of marketing/communications areas, such as advertising, marketing and brand management with strong market research responsibilities as part of these positions
  • 3-4 years of market research/customer communications experience

Senior Mgr, Market Research Resume Examples & Samples

  • Consult with stakeholders to understand and document the business objectives
  • Select the most appropriate research methodology and techniques
  • Write RFP and bid out projects to research agencies
  • Work on discussion guides and questionnaires
  • Work closely with vendors to ensure successful execution of the fieldwork
  • Review the collected data, write final reports, present findings and business-oriented recommendations to stakeholders
  • Design qualitative and quantitative research plans for products in all stages of the Product Life Cycle
  • BA/BS degree with outstanding academic track record – business, statistics or market research degree a plus. Masters in Marketing a plus
  • Ideally at least 3 - 5 years of experience with industry, competitive and/or customer analysis; previous retail/merchant experience a plus
  • Knowledge of and a passion for retail industry (reader of fashion magazines and industry publications such as WWD) and experience with apparel/footwear/accessories/home/Beauty retailing a plus
  • Very strong written and oral communicator with proven ability to think analytically and pragmatically; capable of communicating effectively both cross-functionally and with executives
  • Extremely well-organized and detail-oriented with a strong ability to develop and maintain efficient system of organization
  • Self-starter with good problem solving skills and ability to take initiative
  • Excellent interpersonal skills, ability to collaborate effectively, works well with others and is considered a true team player
  • Curious to dig into data to look for common themes and ability to turn data into insights
  • Very strong project, process and organizational skills; able to effectively juggle multiple projects/assignments at one time and deliver high quality results without error in timely fashion
  • Strong analytical/database skills and visual presentation capabilities (especially Powerpoint and Excel)
  • Strong knowledge of PowerPoint, Excel or broader database experience a major plus

Market Research & Competitive Pricing Lead Resume Examples & Samples

  • Provide information and analysis on competitors’: product features, performance, financial stability, management team, customer base and consumers’ attitudes. This will assist the sales team to counter. competitive claims or promote their own company more effectively during sales presentations
  • Monitor competitors’ websites for information on products, pricing and company capability
  • Provide insight that will assist the Plant Nutrition business make decisions through competitive intelligence, according to the industry association. Strategic and Competitive Intelligence Professionals
  • Evaluate production costs to develop pricing strategies
  • Understand the impact of pricing on profit margins
  • Develop and define pricing structures
  • Coordinate sales, public relations, advertising and marketing personnel to build pricing models
  • Identify pricing options and makes recommendations
  • Demonstrate ability to be resourceful in seeking solutions
  • Conduct competitive analysis and collect information to create databases
  • Work with product line managers and with peers to consolidate and develop the total view
  • Present recommendations based on appropriate data and disseminate information on a continuous basis
  • Utilize expertise and market research strategies to help identify opportunities for growth in an assigned market or business
  • Follow end markets or customer groups to support identification of present and futures market needs
  • Stay abreast of competitive activity and developments in opportunity growth areas and create a forward-looking view on impact on our business
  • Direct business insights to include social, technological, environmental, economic and regulatory factors
  • Disseminate information on a continuous basis to inform the organization and guide decision making
  • Project administration and management skills/abilities are essential
  • Strong conceptual and analytical skills; sound judgment and innovative ability; strong interpersonal, administrative and management skills
  • Ability to communicate with all levels of an organization including: senior management/staff, customers, front line management through strong verbal communication and clear concise analysis, reports and presentations
  • Computer competency; project leadership and agency/vendor management needed
  • Ability to adapt quickly to changing work priorities
  • Excellent organizational, presentation and communication skills
  • Strategic thinking and ability to constructively challenge and influence the decision making process
  • Proven track record of performance that demonstrates strong leadership
  • Demonstrated ability to work and succeed in a matrix environment with a high degree of collaboration and initiative
  • Understanding of contract negotiations and bids as well as proposal development

Market Research Planner Senior Resume Examples & Samples

  • Strong market and business analysis skills
  • In-depth MS Excel and MS PowerPoint experience
  • Prior experience interfacing with Senior Executives
  • Prior experience effectively working across multiple organizations
  • Strong team-building and presentation skills
  • FLDP Graduate
  • Understanding of political process
  • Strong results/impact focus
  • Comfortable in a dynamic work environment
  • Prior experience supporting the Executive and Legislative branch

Market Research & Insights Intern Resume Examples & Samples

  • Candidate in a related graduate program (Psychology, Sociology, Mass Communication, MBA) from top-tier school
  • Must be highly analytical and proficient in structuring, analyzing, and drawing insights from both qualitative and quantitative data
  • Must be proficient in creating and delivering clear, structured presentations
  • Must be able to manage multiple projects concurrently and be able to prioritize responsibilities
  • Market research experience preferred
  • Undergraduate major in Psychology, Sociology, Mass Communication, Statistics or Business (e.g., marketing) area preferred
  • Strong Excel, Word and Power Point skills required
  • SPSS a plus
  • Act as an enterprise Voice of the Customer subject matter expert for a line of business and/or channel managing loyalty/customer satisfaction tracking studies
  • Increase the effectiveness of our Voice of the Customer consumer program by growing our information sources and providing timely, insightful analysis and actionable recommendations to profile and define market opportunities
  • Lead quantitative customer survey tracking programs, analysis of secondary and database analysis, including building out measurement programs through the customer lens and refreshing programs as needed to provide a more holistic assessment of the bank
  • Direct market research vendors focused on creating insight through a variety of analysis efforts, including, but not limited to, text analytics, speech analytics, syndicated research, transaction and end to end experience research
  • Liaise with our business partners across the business to provide them with the necessary data and insight to consistently measure our products, processes and experiences
  • Use Voice of the Customer to inform our efforts to align and prioritize opportunities with our brand promise and purpose
  • Apply broad knowledge of banking, service and customer experience to identify trends, competitive advantages, pain points and risks—not just historically, but proactively where possible
  • Create and monitor metrics/dashboards/reports to identify trends and track the impact of key initiatives
  • Participate in cross-channel projects and teams to ensure we are supporting these efforts and up to speed with potential upstream/downstream activities
  • Manage vendor relationships in accordance with company policies and procedures
  • Manages a market research budget of $200k up to $5 MM
  • Minimum of 5 years Voice of the Customer research management, vendor oversight required
  • Management of market research surveying with consumers required, experience with different methodologies preferred
  • Financial services and/or Contact Center experience preferred
  • Strong analytical and problem solving skills, loyalty metric and case study work preferred
  • Experience in leading complex, cross-functional projects and teams
  • Excellent communication and presentation skills, executive storytelling experience preferred
  • Conducts desk research, reviews syndicated research, and conducts analysis in support of delivering market and competitive insights
  • Conducts ad-hoc and ongoing primary research to generate actionable insights and crisp recommendations
  • Collects qualitative and quantitative data, cleans the data and analyzes it
  • Triangulates various data sources with the ability to preempt potential questions about the data, its origin and validity. Synthesizes research findings from multiple sources into insights that help guide business plans and strategies
  • Writes surveys and creates data collection forms and models
  • Create presentations, reports, and other deliverables to communicate findings and insights to internal teams
  • Works with colleagues in product marketing to identify category-specific research needs, identifies the approach required to address needs
  • Writes requests for proposals (RFPs) framing research objectives and constraints for suppliers. Leads proposal evaluation and supplier selection for brand and product research engagements
  • Coordinates with external research partners and troubleshoots problems with study design, data collection, processing, and/or reporting
  • Maintains an advanced knowledge of trends affecting the industry in all relevant areas including political and legal
  • Maintains the electronic research library
  • Participates in trade shows as a representative of the company
  • Participates in management meetings providing research briefings
  • Provides timely research reporting to the management on a project and ad-hoc basis
  • Assists the management and marketing team in understanding of new deliverables with an ability to explain the “why and “how” behind the data sets

Market Research & Insight Analyst Resume Examples & Samples

  • Perform internal analysis on Costa Crociere customer base
  • Propose ad-hoc analysis to deep-dive standard reporting and business needs
  • Support and implement in house survey on ad hoc requests
  • Support in setting up the external surveys managed by Costa partners
  • Support internal reporting to top management and adapt it to specific needs
  • Support in developing ad hoc business cases to evaluate economic feasibility of specific customer/product activities

Market Research & Intelligence Assistant Resume Examples & Samples

  • Siting the objective/s for the survey
  • Designing the questionnaire
  • Extracting & designing the sample
  • Monitoring outbound team implementation
  • Data cleaning
  • Analyzing of the results And finally report results
  • Defining and Determining research designs
  • Following up & supporting market research surveys during all research process, as the following
  • Collaborating with the vendor to design the questionnaires
  • Following up all operational tasks
  • Receiving all deliverables on time (final report, executive report and row-data)
  • Reviewing all the deliverables, and implemented some of cross-check tables
  • Presenting the final report to all shareholders in WM
  • Preparing & collecting information/ data for schedule reports
  • Providing macroeconomic information, statistical data for the local & regional market to all shareholders in WM
  • Supporting MRK qualitative research “focus groups, depth interviews” during the whole process
  • Monitoring and report local & regional market activities and trends through different media channels
  • Collecting & analyzing the direct feedback for any launched activity for any MSP’s in the market
  • Minimum 2 - 3 years of work experience marketing & business environment
  • Knowledge/experience in research & analysis
  • Bachelor degree in Marketing, Economics,Statistics or equivalent
  • Excellent verbal and writing communication skill
  • Strong and dynamic personality
  • Strong Qualitative and quantitative analysis knowledge
  • Logical, pragmatic with ability to think rationally
  • Persistent with Ability of working long hours and under pressure
  • Excellent Command and use of PC applications and software including but not limited to MS office & SPSS
  • Proficiency in both Arabic and English (oral and written)
  • Strong reporting & analysis skills

VP Market Research & Pricing Resume Examples & Samples

  • Build a global Center of Excellence for strategic and operational pricing analysis and recommendations, market research and other insights to support Pearson’s competitive performance and strategy
  • Inform business decisions by delivering actionable insights to key stakeholders across the company through primary and secondary research and analysis on consumers (e.g., segmentation, market sizing, social and demographic trends, audience measurement, media research and consumer tracking studies, etc.)
  • Lead efforts, in collaboration with key partners across Pearson, to design and implement governance processes for global pricing and market research activities
  • Lead efforts, in collaboration with relevant stakeholders across Pearson, to develop the Market Research & Insights program and a community of market research community across Pearson to promote collaboration, information and skill sharing, and career development through activities such as. This includes standing up periodic forums, lunch and learn sessions, and supporting online/social tools
  • Think strategically about challenges being faced by the industry, and work closely with business management to identify impactful opportunities for research and analysis to provide actionable insights that will improve business results and customer experience
  • Conduct primary research related to consumer experience and preferences, and serve as a center of excellence for concept testing, survey design and administration
  • Organize and synthesize insights from secondary research sources, and lead our participation in syndicated studies
  • Present and disseminate research to internal stakeholders; write actionable and compelling reports, articles and white papers
  • Develop programs with leading research vendors and universities; attend conferences and seminars
  • Establish mechanisms to systematically curate and share learnings across the organization via various channels (website, email, etc.)
  • Coordinate with Global Marketing, North America, Core, and Growth geographies, as well as other teams to prioritize, organize, and align research and insights activities
  • Drive the exploration and deployment of techniques which are both cutting edge and best practice (e.g., behavioral design)
  • Directly lead a team of high-performing research analysts, build the team’s capability and expertise, enabling Pearson to better identify and respond to demographic and social trends, and deliver a superior customer proposition and business results
  • Serve as an advisor to groups engaged in market research across the Company and create a community across groups engaged in market research and analysis
  • Partner effectively with external consultants and vendors, as appropriate, for some projects
  • Be able to clearly communicate the insights and value-add from research and analysis and demonstrate how these insights will help solve the business’ strategic objectives
  • Be an innovator who enjoys the complexity of problems but is driven by the usefulness of the solution's application
  • Be capable of building strong collaborative relationships with senior business leaders, educating them on the possibilities and value of research and analysis and driving change through influence
  • Be politically and organizationally astute and possess a strong client orientation
  • Demonstrate a capacity to manage high-performing teams and be effective at collaborating with peers and teams across the business
  • Possess the ability to set strategy/direction and follow through on execution to deliver high quality results
  • Partner closely with the lines of business to understand their strategy and research and analysis requirements, develop and propose alternatives, and negotiate deliverables
  • Demonstrate strong technical understanding of research and analysis techniques, tools and technologies and how to guide their use in applications for better understanding of customers and agents, informing product strategies, targeting customers with effective marketing campaigns and improving agent recruiting and retention
  • Be able to anticipate strategic developments and resources that are needed in the Marketing Strategy, Insights & Analytics Division over the next few years to meet the objectives of the business and the needs of customers and agents
  • Very strong analytical and process-oriented problem-solving skills
  • Detail orientated, with the ability to prioritize and deliver on projects in a timely fashion
  • Knowledge of the latest qualitative research and analysis techniques
  • Excellent understanding of statistical principles (e.g., multivariate analysis, sampling, etc.)
  • Ability to function successfully in a collaborative, matrixed organization
  • Self-motivated, with strong leadership skills and executive presence
  • Able to work effectively in an environment with multiple priorities
  • Ability to recognize existing or potential problems and provide viable solutions for consideration
  • Expert level abilities in statistical analysis, business intelligence, data visualization tools, as well as standard productivity and web tools
  • 10+ years overall experience
  • 5+ years experience in marketing, market research or related field
  • 5+ years experience in strategic and operational pricing analysis
  • Experience leading market research, analysis or strategy development projects and teams
  • Ability to travel globally
  • Management consulting experience a strong plus
  • Experience with primary research, including questionnaire development, survey logic and flow design, survey response coding
  • Experience in the industry a plus

Consumer Market Research Resume Examples & Samples

  • Check questionnaires and quotas for quantitative research projects to ensure that it aligns with the project specification
  • Use templates to create validation questionnaires in order to review a discrepancies report
  • Brief suppliers on project requirements to fully understand the scope of the study
  • Heavy focus on meeting quotas using excel in multiple regions & deadlines

Consumer & Market Research Lead Analyst Resume Examples & Samples

  • Customer research background
  • Competitive intelligence
  • Marketing analysis
  • Storytelling and deck building
  • Statistical and data analysis
  • Experience presenting to clients
  • Bachelor’s Degree in Business, Marketing, or quantitative field
  • 3-7 years of work experience in an analytical role (preferably involving business/financial analysis, market research and data analysis)
  • Experience working in Financial Services, credit cards, payment networks, e-Commerce, m-Commerce and the Digital Payments industry (B2B & P2P) is a plus but not required
  • Advanced Excel (Pivot Tables, lookup, etc.) and PowerPoint skills required
  • Strong problem solving, communication and project management skills
  • Proven ability to operate independently, proficiency with numbers and statistics, experience in analyzing large amounts of qualitative and quantitative data, and an ability to consolidate and translate that data into business and consumer insights
  • Ability to independently manage and develop ongoing client relationships, drive cross functional projects and ability to prioritize multiple demands
  • [For Lead Analyst Position] Demonstrated experience managing and mentoring direct reports
  • [For Lead Analyst Position] Experience determining client requirements and coordinating product development is a plus
  • Pro-active, independent thinker with high energy/positive attitude
  • Adaptable person who can deal with rapidly changing requirements of a fast-paced tech company environment
  • Self-motivated and fast learner
  • Team player willing to help others
  • Build deep understanding of our Financial Services clients and their needs in order to deliver exceptional client service and assist them in achieving their objectives in the Digital Payments industry (B2C & P2P)
  • Conduct qualitative market research and competitive intelligence by staying on top of industry news/research/developments, marketing campaigns/promotions, and product launches/updates
  • Leverage strong business analytical frameworks, qualitative & quantitative data, deck building skills and storytelling mindset to deliver compelling client facing presentations
  • Leveraging business analysis frameworks, making decisions under uncertainty and, analyzing and interpreting incomplete data
  • Proactively drive his/her research agenda
  • This role heavily involves working with our Analytical partners to produce and perform quality assurance (QA) on comScore’s e-Commerce payments behavioral data stream which comes from its passively observed desktop worldwide panel. The candidate will also analyze this data set to distill valuable insights for our clients
  • Work closely with our Survey partners to design and implement custom surveys to monitor the market and answer client’s business questions
  • Deliver superior client service by exceeding client expectations and producing actionable insights that drive additional engagements and on-time renewals. Provide timely/informative responses to client inquiries, and sensitive to clients’ business objectives/goals
  • Embody the principles of continuous improvement by identifying and implementing initiatives/changes to elevate his/her and the team’s value output and efficiency
  • Become expert in comScore syndicated products and custom market research capabilities
  • [For Lead Analyst position] Upsell additional services and develop new products to meet client requirements
  • [For Lead Analyst position] Directly manage analysts and use your previous experience to mentor and advice direct reports and other members of the team

Market Research Coordinator / Sales Assistant Resume Examples & Samples

  • Daily logging and distribution of all incoming leads
  • Generate the Weekly and End of Month Sales Reports
  • Prepare and distribute monthly production forecast
  • Enter pick-up on a daily or weekly basis
  • Research, distribute, and log all leads from Global Sales Offices, telephone and other sources
  • Give group histories to other hotels, and obtain them from the hotel as needed
  • Aid the Director of Sales and Marketing and Director of Sales in monitoring the KRA benchmarks
  • Expert with Market Vision Queries and reports
  • Assist in 90 day forecasting process
  • Attend Weekly Support Staff Meetings
  • Schedules and prioritizes work load to meet deadlines of all managers
  • Types and distributes all correspondence, including letters, emails, proposals, contracts, etc. for assigned managers. Ensures that all correspondence is 100% accurate
  • Maintains account files and ensures that all information is included in file, i.e. post-convention reports, letters, fax information, etc
  • Ensures that all managers receive messages in a timely manner
  • Assists with site inspections
  • G-Leads Property Champion: Participates in bi-monthly call. Champions the ongoing promotion of the program focusing on training new and existing associates. Ensures all reporting is fulfilled on a monthly basis
  • Creates and updates documents and spreadsheets for GM and DOSM, as needed
  • Gathers materials and mails packages to clients as necessary
  • Takes minutes at meetings as directed
  • Maintain cleanliness of office and showrooms while in pre-opening phases
  • Arranges for outside catering for office site inspections as needed
  • Must be able to work a variety of shifts, including weekends and holidays
  • Previous knowledge of Delphi, Opera and Synergy is preferred
  • Previous experience working in an upscale hotel is preferred
  • Bachelor’s degree is preferred

Market Research Analytics Partner Resume Examples & Samples

  • Master’s degree (MBA or MS) in Marketing, Marketing Research, Business Analytics or Psychology required
  • Minimum of 6 months related professional experience
  • Expert level Quantitative experience
  • Experience with statistical significance testing and multivariate analysis techniques (including factor analysis and cluster/segmentation analysis)
  • Experience with conjoint and discrete choice analysis, and various types or regression analysis
  • Excellent written and verbal communication skills,
  • Ability to work independently as well as with cross-departmental teams
  • Proficiency with Microsoft office with advanced skills in Word, Excel and PowerPoint
  • SAS or SPSS for Windows experience required

Global Market Research Senior Analyst Resume Examples & Samples

  • Consult internal clients to define research to serve their needs
  • Develop appropriate research methodologies
  • Manage research projects and suppliers; hold to time and budget targets
  • Collect, review and analyze market research results; identify key insights from data analysis and recommend appropriate courses of action
  • Develop and deliver effective presentations, including recommended product or marketing actions, to multiple GM leadership levels and organizations
  • Ability to interpret abstract concepts, guiding principles and business strategies
  • Ability to deal with situations involving high levels of complexity and ambiguity
  • Excellent interpersonal skills and ability to work well with cross-functional teams (Planning, Design, Engineering, Marketing, agencies, and suppliers)
  • Superior analytical skills in assessing both quantitative and qualitative data
  • Willingness to ask questions, take initiative and be resourceful
  • Familiarity with statistical concepts and applications; ability to learn advanced applications. Proficient in PowerPoint
  • Demonstrated experience with market research methodologies
  • Demonstrated leadership in planning and fielding studies on time and budget
  • Bachelor’s degree (required), MBA or Advanced degree (strongly preferred)

Lead-primary Market Research Resume Examples & Samples

  • Lead development, design and manage quantitative and qualitative marketing research studies in conventional, new and evolving methodologies. To include brand performance tracking, testing creative concepts and monitoring marketing communications results, consumer behavior and shifting global trends. S/he to remain fully updated on market trends, new research methodologies to execute best practice research methodology
  • Collaborate with key internal (Global Marketing and regional marketing team) and external stakeholders to identify needs, develop hypotheses, design and implement robust research solutions to support the identified needs
  • Manage and lead entire market research process and budget to meet defined business objectives to include the following: select the appropriate research methodology, identify and effectively manage vendors, lead design and develop research questionnaires and guides, analyze and report results and make actionable recommendations
  • Design and deliver written reports of the research findings (reports, PPT, including visualization of data and findings), formulate recommendations, and effectively present/communicate the learnings to a range of audiences
  • Creatively identify, mining and analyzing secondary research data for new insights and opportunities. Find, qualify and combine data from a set of diverse primary and secondary sources to discover insights and formulate strategic or tactical recommendations
  • Deliver actionable research-based insights to enable better decision-making
  • Lead quantitative and qualitative research methodologies to inform campaign and brand development
  • Turn insight into actionable recommendations
  • Bachelor’s degree in a quantitative field (such as Math, Statistics, Economics, Computer Science) + MBA/ specialization in market research domain
  • 5-7 years’ experience in consumer market research. Must have a sound mix of research, analytics, business acumen and project leadership including demonstrated experience in
  • Brand health measurement and advertising testing
  • Designing research solutions to business problems
  • Knowledge of applying traditional quantitative, qualitative and new methodologies such as online bulletin boards social listening
  • Independent and Effective vendor and budget management to deliver on business and budget objectives
  • Excellent written, oral and presentation communication abilities
  • Able to communicate, influence and reason effectively with business and technical partners
  • Able to formulate actionable business hypotheses then test and refine based on findings
  • Proficient with Excel --including advanced excel tools such as pivot tables--PowerPoint, and statistical packages (SPSS, SAS or similar)
  • Solid knowledge of data collection methods (polls, focus groups, surveys, online bulletin boards etc.)
  • Bachelor/Master Degree or higher that included quantitative research, such as marketing, communications, psychology, or a related field
  • Lives and breathes primary quant research, experience and interest in qual research is a plus
  • Demonstrated ability to conduct market research or experimentation with a commercial focus
  • Must be highly-proficient in Excel and SPSS (or other statistical software), with a ton of hands-on data processing and analysis experience
  • A real team player with solutions-focus and entrepreneurial spirit
  • Excellent organizational skills with ability to manage multiple, competing priorities simultaneously and deliver results under tight deadlines
  • Help harness market research to drive business results
  • Help prioritize and communicate studies for case studies, outcomes studies, and customer/user studies of all types
  • Communicate with internal stakeholders to understand and document business objectives
  • Provide input into most appropriate research methodology and techniques and design qualitative and quantitative research plans for projects
  • Shape design of research questionnaires and moderator guides, and oversee the fieldwork initiative
  • Interpret data, create reports, and make actionable recommendations
  • Conduct appropriate follow-up analyses, which may be stakeholder-directed or self-directed
  • Help articulate findings to internal stakeholders using strong written and verbal communication skills
  • Provide recommendations on appropriate next steps
  • Experience in traditional market research statistical approaches
  • Strong ability to simplify data insights for executive consumption
  • Comfortable with statistics packages, such as SPSS
  • Familiar with survey platforms, such as Qualtrics
  • Able to get to the “so what” when diving into research, and simplify for executive consumption
  • Energized by helping the business succeed
  • Conversant with qualitative research modes
  • Able to tell compelling stories with research to senior folk
  • Experience with standard market research statistical methods, ranging from cross tabs to regressions
  • A passion to make a difference
  • Ability to tell a clear story with data and translate to implications
  • Strong interpersonal, teamwork, and collaboration skills
  • High performing, high energy self-starter, with ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment
  • 2+ years’ experience in market research

Market Research Intern / Temp Resume Examples & Samples

  • Primary responsibility is to collect and analyze market data including market trends, and competitive assessments and then make recommendation to shape OSRAM’s e-commerce sales channel
  • Analyzing and interpreting data to identify patterns and solutions
  • Contribute to the Marketing team as necessary to deliver
  • Interact with select customers and sales agents on an as needed basis to support the efforts of front-line sales personnel
  • Interpersonal skills, with strong written and oral communication skills
  • Good analytical and numerical skills
  • E-commerce business awareness
  • Creativity and problem-solving
  • Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
  • Ability to work in a team and independently
  • College graduate with a concentration in Business, Marketing, Economics, Mathematics
  • Market/Competitive Analysis
  • Undergraduate degree preferably related to Business/Economics, Mathematics, and/or Science
  • Strong analytical and critical thinking skills required
  • Highly organized with the utmost attention to detail
  • Proficient with Microsoft Office (preferably PowerPoint & Excel 2010)

Program Manager, Analytics Market Research Resume Examples & Samples

  • Bachelor degree in business, finance, economics, healthcare or related field required
  • Strong grasp of business and financial principles, and strong problem solving skills
  • Ability to serve as productive member of team and/or task force
  • Excellent computer skills, including word processing, spreadsheet, database, graphics, and other relevant software
  • Minimum of 3 years in healthcare industry using broad array of decision support tools in financial, strategic or operational planning role, meeting design and facilitation
  • Knowledge of financial statement fundamentals utilized in investment considerations
  • Working knowledge of hospital financial operations and financial analysis within a healthcare environment preferred
  • Proven financial modeling and analytical skills
  • Extensive knowledge in Excel, Access and other Windows based software
  • Excellent research, organizational and problem-solving skills
  • Solid interpersonal and customer service skills and demonstrated experience
  • Ability to handle extensive detail and analyze complex projects and documents
  • Ability to work individually and as a member of a team on tasks with tight time frames
  • Strong work ethic and ability to multi-task. Orientation should be on completing the assigned tasks accurately and timely
  • Measures brand/ad awareness and usage patterns of select specialty, key generic drivers, and consumer healthcare brands
  • Quantifies and profiles RX and Consumer Healthcare patient & consumer segments to gain a deeper understanding of customer needs, attitudes, behaviors and motivations that drive marketplace demand
  • Measures effectiveness of various marketing activities, enables ROI / promotional sensitivity measurements by marketing channel to help inform an optimized mix of marketing channels for Strategic Planning Process
  • Gathers and analyzes market and competitive intelligence from primary and secondary sources, which includes profiling key competitor companies and providing ongoing “alerts” to events, and information in the marketplace that may impact our brands
  • Responsible for key product performance monitoring and reporting, utilizing IMS / IRI / Nielsen and other syndicated data sources
  • For RX brands, determines the drivers of sales force excellence and competitive differentiation, and identifies opportunities to improve the perception of our sales force
  • Develops and provides analysis to support strategic product planning, which includes Situational Analyses for each brand, market research necessary for developing and testing each products position, promotional concepts and messaging, on-going market analysis
  • Works on complex problems in which analysis of situations or data requires an in-depth evaluation of various factors. Exercises judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results
  • Ensures budgets, schedules and performance requirements are met
  • Manages progress of multiple projects at any one time. Coordinates with and influences cross functional colleagues at all levels. Compile data and process analyses with multiple functional approvals. Receive assignments in task and objective oriented terms
  • Leads and directs firms enlisted to conduct primary research, analytics and impact analysis across RX and Consumer Healthcare business
  • Master’s degree (MBA or other) preferred and minimum 8-10 years’ professional experience within Marketing or related fields
  • A minimum of 5- 7 years’ experience in market research or related field with excellent quantitative and qualitative analytical skills. However, a combination of experience and/or education will be taken into consideration
  • Ability to independently design and execute primary market research, marketing mix, promotional sensitivity, and ROI studies with limited supervision
  • In-depth knowledge of healthcare and/or consumer and pharmaceutical industry dynamics strongly preferred
  • Must be a strategic and creative thinker with exceptional communication and interpersonal skills. Demonstrable success in highly matrixed organizational structure
  • Periodic travel is required
  • Proficiency in speaking, comprehending, reading and writing English is required

Head of Market Research & Consumer Insights Resume Examples & Samples

  • Provide thought leadership in developing practical solutions to marketing challenges
  • Develop insights that shape strategy and drive key decisions
  • Bring the 'voice of the consumer' into the organization
  • Direct, design and execute research projects in addition to managing a team of researchers
  • Oversee analysis of qualitative and quantitative research data results, reporting and presenting findings, and making insightful and actionable recommendations
  • Identify and implement new and innovative research techniques to address business needs
  • Form strong working relationships and partnerships with marketing leaders
  • Includes a team of 3 direct/indirect reports
  • Travel for in-field market research, when necessary

Dir, Market Research Govt Resume Examples & Samples

  • 12+ years Client-Side Custom Market Research, Management Consulting, Ad/creative/innovation Agency, or Account Management research supplier
  • Including 5+ years on Medicare, plus Medicaid and/or other govt health ins market research experience; and 5+ years direct report managerial experience
  • General Management/Data analysis & interpretation/More Than 10 Years
  • Leadership/Lead significant enterprise-wide initiative/More Than 10 Years
  • Marketing/Market Research/More Than 10 Years
  • Management/Management - Multifunctional management

Market Research Anly Resume Examples & Samples

  • Provides the team with relevant data for sales growth and brand development
  • Provides the relevant data to help identify, evaluate and recommend marketing opportunities that are consistent with product line objectives
  • Interacts directly with Brand Personnel and Retail personnel to identify new sales opportunities
  • Prepares daily, weekly, monthly and quarterly sales and marketing activity reports and responds to questions from the sales organization and the management team
  • Provides data to the sales and marketing team to assist with the recommendation, planning and scheduling of projects
  • Tracks sales and marketing campaigns and promotions in order to evaluate results
  • Analysis and forecast marketing of sales trends, based on collected data
  • Evaluate market penetration of all games
  • Assists in implementing strategies across marketing and sales functions to support others in building the brands and drive sales
  • Work with Marketing Analyst, Snr to constantly review reports that can assist with the growth in Instants
  • Offer insights about product potentials
  • At all times comply with company policies, procedures and instructions
  • Performs additional duties as assigned
  • Self motivated, team player
  • Good collaboration Skills
  • Problem Solving/Analysis
  • Personal Effectiveness/Credibility
  • Time Management

SRA Market Research Analytics Resume Examples & Samples

  • Strong analytical skills and experiences in programming – preferably Matlab or C/C++
  • Understanding of and passion for big data analytics
  • Three year plus working experience is ideal
  • Passion for technology and smartphones
  • Good team member

Market Research Planner Resume Examples & Samples

  • Knowledge of primary and secondary research methods
  • Experience with new product and concept testing protocols, metrics (such as Stage Gate or other innovation processes)
  • Strong communication skills (written and presentation)
  • Ability to synthesize and interpret complex sets of information
  • Highly collaborative and good at relationship development and consulting
  • Curious and resourceful
  • Bachelor Degree required and Masters preferred. Degree in Behavioral Science, Journalism, Business or Communications
  • 5-10 years’ of experience in Market Research or Market Research Planner role at a consulting firm, within a large corporation or agency; it could also be a research firm if they specialized in new product development
  • Collaborative individual, comfort with both planning and executing research and serving as ‘voice’ with cross functional team to represent insights and voice of consumer
  • Strong business acumen to consider business context and frame insights within that. Comfort representing dissenting opinion in a constructive, nonthreatening way
  • Ability to assimilate and communicate complex ideas and data in simple and powerful manner
  • Advanced knowledge of Microsoft Office
  • Considerable knowledge of product design, development and marketing strategies
  • Well-developed analytical, mathematical, and research skills
  • Considerable knowledge of market trends, advertising/promotion, strategic planning and new business development
  • Superior knowledge of a specific business line or functional area

VP, Market Research & Insights Resume Examples & Samples

  • Partner with a diverse set of colleagues to analyze survey respondent data and identify trends, opportunities, and insights
  • Leverage internal, industry, and marketplace data – in addition to qualitative and quantitative research findings – to construct comprehensive answers to business questions
  • Drive rapid and ongoing innovation through the use of research and data insights
  • Collaborate with members of the Data Science teams to incorporate additional sources of information into your analyses and to build explanatory models if necessary
  • Develop presentations and discussion materials to communicate findings and recommendations to internal stakeholders. Be highly effective at communicating complex data solutions and processes in crisp, executive presentations
  • Support large-scale A/B testing and/or multivariate testing to provide in-depth insights on how we can improve the AmTrust user experience
  • Establish a discipline and process for providing relevant competitive and industry landscape reviews, trend analysis and ad hoc information to relevant stakeholders
  • Establish various programs centered on Voice of the Customer and NPS across all areas of the business
  • Insatiable curiosity and self-starter mentality with the ability to deliver results and to thrive in a startup environment. Strong communication skills and the ability to be self-directed when necessary
  • 7 - 10+ years of professional experience in applying advanced data mining and machine learning techniques to solve business problems and/or influence critical decisions
  • Analytically minded, resourceful and a structured problem solver and know how to evaluate data with a thoughtful and critical eye
  • Passion for understanding consumer behaviors and for helping bring the voice of the Consumer into a successful, established organization
  • Creative and deductive thinker with the ability to synthesize key insights from multiple sources
  • Strong knowledge of relevant technology toolsets competitive intelligence, quantitative and qualitative consumer insights, research and industry trend analysis

Market Research & Campaign Evaluation Trainee Resume Examples & Samples

  • Support the research team to carry out market research projects, with a strong focus in analysing the research data and producing outline of executive dashboards / summaries for the research Team and the senior management
  • Set up and take ownership of a client databank – to provide easy access to topics covered across all retail surveys and when last covered in research. Keep research agency roster up to date and assess potential of new prospect agencies
  • Review initial research presentations and prepare initial draft for research manager to review. Liaise with research agency to ensure extra analysis or requested charting data is delivered on time
  • Support & lead the production of event feedback forms to assess the performance of Invesco Perpetual events and other communication campaigns
  • Set up new digital analytics dashboards to support campaign evaluation process and leverage information from our UK benchmarking tool (MS3Insight)
  • Strong educational background
  • Keen eye for accuracy and detail

Market Research Seasonal Team Member Resume Examples & Samples

  • Must be able to promote the park with the utmost enthusiasm and pride while interacting with Guests
  • Ability to successfully operate and understand technological aspects of a computer
  • Strong communication skills, as well as the ability to approach Guests first are necessary for this position
  • Must be energetic, self-motivated, able to motivate others, and have a positive attitude
  • Daily collection of data from Guests, ensuring that daily quotas are reached
  • Complete any and all tasks as requested by Six Flags Management
  • Ensure a safe and clean work area
  • Ensure guest safety and satisfaction standards are met in their stay at Six Flags
  • Ensure that image, cleanliness and courtesy standards are met
  • Properly respond to guest questions and give proper guidance when necessary
  • Provide prompt and courteous resolutions to guest concerns on a daily basis while seeking new methods to increase guest satisfaction
  • Respond to an emergency situation in the area and maintain control until a Supervisor and/or appropriate personnel arrive

Market Research Analytics Resume Examples & Samples

  • Strong SQL experience – experience in building SSIS packages would be a plus
  • Advanced Excel with VBA skills
  • Knowledge of R and Python is a big plus
  • Understanding of and passion for creating research based products using algorithms and big data analytics
  • Ability to think creatively and solve problems effectively
  • Entrepreneurial, curious spirit
  • Excellent team member
  • Engineering degree from a top university with a consistent record of academic excellence

Market Research & Analytics Internship Resume Examples & Samples

  • Currently enrolled in a MBA degree program focusing on Applied Research, Marketing/Market Research, Sales, or a related graduate program (such as sociology/social research)
  • Candidates who have completed their graduate degree program in the last year are also encouraged to apply
  • Prior experience and familiarity with basic research methods including online research, database/Excel management and analytics, market sizing
  • Ability to think analytically, apply analytical techniques and to provide in-depth analysis for potential recommendations to internal customers
  • Prior experience conducting market research and competitive intelligence research a plus
  • Ability to communicate effectively, verbally and in writing, with all levels of the work force
  • Excellent analytical problem solving and critical thinking/creative research skills
  • Knowledge of PC software and systems
  • Ability to participate in a team atmosphere to achieve department goals and objectives consistent with corporate vision and strategies
  • Able to work independently when given an assignment and complete a professional deliverable
  • Ability to multi-task, deal proactively with multiple deadlines and shifting priorities in a deadline driven fast paced environment
  • Familiarity with survey programming software preferred
  • Ability to transform disparate pieces of information into an understandable framework in graphics form, or actionable recommendations
  • Ability to skillfully identify and understand research nuances
  • Minimum of 3.0 cumulative undergraduate grade point average
  • Must be legally authorized to work in the United States
  • 40% Conduct and synthesize all market research projects (identified in the Annual Market Research Brand Plan) to accomplish business objectives , for example: Usage & Attitude studies, Market Opportunity Assessments, KOL Mapping & Referrals, Positioning and Creative Message Development, Emotional Branding, Detail Aid & Communications testing, Message Recall, High versus Low User studies, and Pre-and Post launch trackers
  • 20% Distill all research (primary, secondary) actionable insights and recommendations, and contribute/present to all strategic activities, including Brand Planning, Situation Analyses, National/Regional Sales & Cross-functional Meetings and KOL Advisory boards, when deemed appropriate
  • 20% Work collaboratively with cross-functional teams to leverage & share research key insights, generated locally, globally and from the US, to gain a sharper understanding of the market dynamics
  • 10% Produce a detailed Situation Analysis, comprising of yearly market research highlights for all brands, which fuel the Brand Planning process
  • 10% Develop annual market research plans based on thorough market and customer insights, and understanding of Brand business needs and priorities

Market Research & Operations Manager Resume Examples & Samples

  • 4+ years of relevant experience
  • Degree in Marketing/Finance/Economics
  • Fluent in English; helpful (but not mandatory) additional languages include French, Arabic, Hebrew, etc
  • Advanced Excel experience with the ability to navigate large data sets
  • Proven project management experience and demonstrated ability to drive process improvements
  • Passion for Product marketing in emerging markets
  • Experience in the digital media/entertainment industry is a plus
  • Travel will be required

Market Research & Consumer Insights Marketing Director Resume Examples & Samples

  • 10-12 years business experience with a minimum of 8 years in the food industry preferred,
  • Market research & analysis experience utilizing both retail and foodservice data systems like Nielsen, IRI, NPD, EuroMonitor, Mintel, and others
  • Experience designing and leading both quantitative and qualitative primary research methods required
  • Excellent critical thinking, analytical and communication skills
  • Ability to interact & influence senior leaders within the organization
  • Self-directed: proactive, strong sense of accountability, independent
  • Flexible: willing and able to adjust to multiple demands, shifting priorities, ambiguity, and rapid change
  • Exceptional interpersonal skills: cultivating effective communication within the research team, internal business partners, and research agencies
  • Advanced Microsoft PowerPoint, Word, Excel skills, SPSS a plus
  • Ability to work in cross-functional teams and with people at all levels of the organization
  • Ability to lead people and teams without having direct authority over them
  • Ability to provide insightful analysis and recommendations to diverse audiences and present results in a language non-technical audiences can comprehend
  • Analytical approach to problem solving and ability to synthesize insights from multiple data sources and make them understandable and actionable for business leaders
  • Innovative thinker with demonstrated resourcefulness and creativity. Innate curiosity about consumers and markets
  • Highly organized. Experience in managing complex projects. Ability to handle multiple tasks/projects simultaneously and changing priorities
  • High work capacity, dependable, results oriented and strong sense of urgency

Unix Market Research Intern Resume Examples & Samples

  • Requires the ability to team well and work within a matrix environment
  • Market Research
  • Computer Architecture/Micro-Architecture

Senior Market Research Specialist Resume Examples & Samples

  • Manage and execute end-to-end research projects for enterprise, and business unit initiatives to provide actionable insights/learning
  • Proactively mine/analyze available data sources to further team understanding, develop hypotheses and identify insight
  • Closely interact and consult with relevant business units/teams to ensure objectives, data collection and analysis support key priorities
  • Manage both internal and external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
  • 3-4 years' experience in market research (some supplier-side experience strongly preferred)
  • Strong MS Office skills, primarily PowerPoint and Excel (advanced formula writing, Data Analysis ToolPak, PivotTables, etc.)
  • Experience with statistical analysis software is strongly preferred (e.g. SPSS, SAS, R, Survey Reporter, mTab, or other analytical tool experience highly desired)
  • Demonstrated ability to plan and execute consumer and market research projects with various methodologies, generate consumer and market insights, and tie these insights to actionable business recommendations
  • Exceptional communication skills required for representing data and analysis to key stakeholders and management; ability to create and communicate the story in written reports, presentations, and via other avenues of communication
  • Intellectually-curious, analytical, impact-driven, persistent, and confident with sharing opinions and recommendations
  • Must be organized, able to work both independently and within a team, with strong attention to detail and strong project management skills
  • 2+ years’ experience with quantitative research methodologies and statistical analyses (regressions, correlations, etc)
  • Must have excellent ability to collaborate cross-functionally
  • Experience working with and presenting to senior leadership and continuously represent the Voice of the Customer (VOC) to influence decisions at all levels of the business
  • Identifying new business opportunities
  • Understanding customers and clients to best meet their needs & expectations
  • Expertise in consumer and B2B research
  • Proven experience managing both quantitative and qualitative research
  • Exposure to brand and customer satisfaction tracking studies
  • Exposure to consumer and customer segmentation
  • Able to combine and reconcile information from a variety of sources – qualitative, quantitative, custom, and business metrics – to develop convincing business plans
  • Ability to balance the science of market research with sound, practical insights
  • Able to communicate efficiently and convincingly with leaders
  • Exposure to managing research vendors
  • Prior experience on the client-side is preferred, though not required

Senior Analyst, National Market Research Resume Examples & Samples

  • Provide analysis, coordination, and communication support to market research projects on a corporate office, regional, and interregional level
  • Support the analysis of market research results from regions, vendors, corporate office
  • Participate in and support the design of market research projects
  • Support the performance of in-depth, high level analyses on selected regional and national research projects
  • Support the development of effective communication of market research findings
  • Support the effort to identify new methodologies and trends in market research
  • Support the coordination of training seminars and interregional meetings for Program market research professionals
  • Support the interaction with vendors to ensure that projects are cost effectively implemented
  • Provide technical assistance to Program staff in the planning, execution, and analysis of market research studies
  • Perform simple to moderately complex data analysis and manages & constructs databases (running cross tab analysis, significance testing, etc)
  • Perform and investigates simple causal analyses
  • Bachelor's degree with minimum three (3) years of related experience, OR one (1) year with a master's degree (strongly preferred)
  • Knowledge of health care industry dynamics and trends preferred

Data Administrator for Market Research Resume Examples & Samples

  • This position is responsible for providing acting as a data administrator for all GCI (Market Research) assets and systems
  • In addition, will act as a first line analyst for customer insights
  • This includes
  • Monitors and maintains all GCI systems
  • Provides business support for GCI KMS application
  • Publish final reports and presentations to the GCI Knowledge Management System
  • Administers mTAB and functions as mTAB SME
  • Assist internal clients and business partners with research inquiries
  • Manages Polk LAT and handles GCI Polk Insight requests
  • Acts as business systems analyst on all GCI projects
  • Working knowledge of document management software (Documentum Webtop) and DQL, MS SharePoint, and Web Design (BA role)
  • Expert working knowledge of MS Office suite to create/edit presentations and spreadsheets
  • Proficient in SAS programming (Base or EG)
  • Working knowledge of multivariate statistical methods to analyze research data
  • Excellent communication skills with an ability to translate and communicate analytical research findings into actionable insights
  • Working knowledge of market research principals, e.g. sampling, methods, analysis
  • Ability to multitask and handle multiple assignments at the same time
  • 2+ years hands-on experience with document management software (Documentum Webtop) and DQL
  • Bachelor's Degree in IT, Systems, Analytics or other Technical Discipline

Senior Market Research Lead Resume Examples & Samples

  • Conducts research studies and complex analyses regarding member and non-member needs, attitudes, and experience, competitive threats and marketplace trends; and/or geographic and demographic conditions in order to meet corporate goals and objectives
  • This position has one direct report
  • BA/BS required. Emphasis in research, marketing, and/or business preferred
  • MA/MS/MBA or other appropriate advanced degree preferred
  • Seven years of prior experience in marketing research, business analysis or related field. Ability to effectively communicate with several types and levels of staff and external contacts, both in writing and verbally
  • Advanced analytic skills
  • Advanced knowledge and use of statistics, data interpretation, and statistical modeling. Advanced ability to effectively work simultaneously of many projects, which change frequently
  • Strong time and budget management skills
  • Minimum of 5 - 7 years related professional experience and market research experience
  • Ability to translate insights into a powerful story that can be adapted to different audiences; advanced skills in putting together highly visual PowerPoint report deliverables
  • Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility

VP Market Research & Business Intelligence Analyst Resume Examples & Samples

  • Macro payment trends and future state of the industry
  • Knowledge of payment processes across ACI’s market segments
  • Understanding of the drivers of customer satisfaction
  • Exceptional management of third party relationships
  • Ability to serve as a trusted advisor to the leadership team

Market Research & Competitive Intelligence Analyst Resume Examples & Samples

  • Analytical thinking – using logic and reason
  • Communication, presentation, public speaking
  • Resource management (control money/budget, materials or people)
  • Conceptual thinking – creative and strategic
  • 2+ years’ experience in field of Consumer Research; successful track record of initiatives
  • 2+ years Automotive Industry experience
  • Experienced in the development and execution of both quantitative and qualitative market research techniques
  • MS Office skills
  • Project Management skills
  • Multi-Cultural perspective and ability to interface seamlessly in foreign environment
  • German and/or Spanish proficiency
  • Ability to work with and interface with a core set of suppliers and vendor
  • Practical knowledge of Business organizations that include a dealer or franchise network, practical knowledge of VWoA or Volkswagen Group is preferred
  • Previous position as Market Research Analyst consumer goods or auto company

Business Analysis & Info Mgr, Market Research Resume Examples & Samples

  • Develop productive relationships with Repatha marketing teams to understand business objectives and work with Repatha BAI lead to develop work plans to answer key business questions through qualitative and quantitative market research
  • Identify external vendors, develop project scope, and conduct market research projects to support commercial strategic plan/launch tactics
  • Provide analyses and summaries of results, interpreting and communicating results and recommendations to brand/business stakeholders
  • Manage relationships with external vendors and consultants to enable effective and efficient project execution
  • Ensure that both routine and ad-hoc projects are in compliance with all Amgen SOPs and meet service-level expectations for quality, timeliness, and budget
  • Collaborate with other disciplines, e.g., global BAI, marketing analysis, forecasting, finance, competitive intelligence to provide objective and rigorous point of view to key business decisions
  • Some travel Required
  • Demonstrated understanding of marketing and business analysis concepts
  • Basic working knowledge of commonly used market research methodologies
  • Excellent oral, written and presentation skills with ability to explain complex concepts clearly to a variety of audiences
  • Demonstrated ability to think strategically to support key business decisions
  • Ability to work collaboratively in team-based environment
  • Proficient facilitation, negotiation, problem-solving and conflict resolution skills
  • Knowledge or experience in cardiovascular

Market Research / Competitive Analyst Resume Examples & Samples

  • 1-2+ years in market, competitive intelligence gathering (primary CI collection, secondary monitoring)
  • Experience with 3rd party data (social media, Competiscan, Mintel, Health Leaders/DRG)
  • Preferred experience with Visualization Software such as; Tableau
  • Health insurance, hospital vertical or other managed health care experience or education
  • Marketing/Market Research/1-3 Years

Director, Market Research & Insights Resume Examples & Samples

  • Owning the market/customer research function for Shutterfly, Inc
  • BA or BS or higher in a research or quantitative field
  • 12+ years relevant work experience across supplier side and/or client side
  • Strong analytical skills and instincts. Hands-on experience with advanced analytical techniques a plus
  • Outstanding attention to detail
  • Ability to multi-task and work efficiently in a dynamic, demanding environment
  • Problem solving skills and ability to move from blank slate to a well-defined research problem matched with a suitable methodology
  • Demonstrated quantitative and qualitative experience including hands-on experience in Survey and Discussion Guide writing, Quantitative and Qualitative Data Analysis and Reporting
  • Proven track record of using primary and secondary research to influence executives and colleagues
  • Prior experience leading Customer Experience feedback function a plus
  • Prior eCommerce or tech experience a plus
  • 1 year of market research experience
  • Bachelor’s degree (Psychology, Economics or Social Sciences preferred)
  • Understanding of online advertising technology and branding
  • Mine the world and marketplace for current and future insights ensuring leaders stay abreast of untapped opportunities for the company
  • Develop consumer and marketplace insights that shape strategy and drive key decisions, partnering with and leading external agencies where necessary
  • Bring the 'voice of the consumer' into the organization, creating a consistent platform for access to end-user perspective
  • Direct, design and execute research projects, through to analysis of qualitative and quantitative research data results, reporting and presenting findings, and making insightful and actionable recommendations
  • Develop and manage market research budget
  • Form strong working relationships and partnerships with cross functional leaders to identify design and execute research projects in support of their business needs, including initiatives related to customer experience, sales execution and more
  • Prioritize a portfolio of high-impact research initiatives
  • Hire and manage a Market Analyst
  • Interface directly with marketing senior management and company owners
  • 15 years of consumer research experience, at least 5 of which at a Director level, ideally in a service industry
  • Client side experience working in consumer research is required
  • Experience leading consumer insights—insight work in a 50 demographic a plus
  • Must have traditional background in conceptualizing and executing qualitative and quantitative research across all disciplines (focus groups, online, phone, door-to-door, etc.)
  • Should be well-versed in analyzing data to uncover true "actionable" insights
  • Agency experience, as it applies to Account Planning, would be beneficial
  • Master's in market research-related field, MBA, or relevant graduate degree from a leading program is a plus, but not required
  • Experience leading strategy and prioritizing initiatives is required
  • Experience in managing research teams and cultivating a culture of collaboration and engagement
  • Proven insights leadership skills with demonstrated ability to present insights initiatives and results to inside partners, senior leadership and C-level executives
  • Proven ability to work with moderate budgets and deliver big insights
  • Consumer and Marketplace Analytics
  • Cross functional leadership
  • Interpersonal/team dynamics
  • Research and design: Customer insights, persona development, journey mapping, user experience
  • Driving toward results
  • Communication written and verbal to all levels in organization
  • Interpret briefs from internal equity research analysts who cover a broad range of industries including and not limited to Technology, FMCG, CPG, Pharmaceuticals, Healthcare, Automotive
  • Work closely with colleagues based across UBS's offices in Europe, Asia, and the Americas to leverage expertise, and be the go-to person for key stakeholders in the research department including senior management and product teams

Dir, Market Research Resume Examples & Samples

  • 12+ years experience in client research role, or as account management role in research supplier side
  • Experience in a variety of industries including Healthcare
  • Both B2B and B2C research experience is a must
  • 8+ years of Leadership experience in a metrics driven environment
  • Excellent business acumen

Market Research Cnslt Resume Examples & Samples

  • 2+ years working knowledge of quantitative and qualitative primary market research methods, is desired, ideally in service of a Medicaid or other Govt aid program
  • Skill with Microsoft Office, Qualtrics, SAS/R, Tableau, Adobe Suite
  • Good business acumen
  • Marketing/Competitive intelligence/1-3 Years

Market Research / Customer Insights Intern Resume Examples & Samples

  • Assist with primary and secondary market research using internal and external resources
  • Assist with analysis of both quantitative and qualitative data
  • Manage data/content library
  • Assist with project management and project tracking
  • Pursuing a degree in Market Research, Marketing or related field
  • High degree of organization
  • Experience with survey design tools such as Qualtrics, SurveyMonkey, etc
  • Comfortable working with ambiguity in qualitative research in addition to quantifiable research
  • Strong skills in Microsoft Excel and PowerPoint
  • Availability to work up to 20 hours a week during the summer (12 weeks total – late June/early July through early August – start/end dates negotiable)

Director, Global Market Research & Analytics Resume Examples & Samples

  • Lead and oversee Global Market Research and Analytics – Oncology team to ensure full support of Brand teams, NPP function and regions
  • Recruit , develop and retain people with analytical / market research skills
  • Establish and maintain high quality interactions with different stakeholders of the Global Team as well as with key regions and markets
  • Robust vendors selection in a consistent manner to meet quality expectation in a timely manner
  • Build platform and develop processes to meet expectations of the Global Oncology Model needs on Market research/Customer insight, Forecasting Excellence and Competitive Intelligence
  • Establish solid bonds with all stakeholders in the cross functional team as well as with regions
  • Oversee and manage Market Research and Customer insight capability
  • Provide an annual market research and customer plan for each brands and assets to meet the expectation of brand lead & NPP function
  • Guide the design, execution and communication of primary global market research and secondary analytics in support of Oncology products
  • Develop reports and presentations with actionable recommendations for Oncology products that provide direction to global brand teams and marketing management to support all brand development work and launch plan
  • Develop and track brand performance metrics to be measured at global level before and after launch including competitor performance
  • Oversee and Manage Forecasting excellence
  • Build and develop the new “ forecasting excellence “ center to support forecast from DP1 to commercialization for all asset in oncology
  • Develop consistent approach between assets and models that could capture potential synergy or cannibalization between assets
  • Interact with Brand leader and region to develop a set of assumptions that will get a full alignment
  • Provide sales forecast consolidation for the totality of the oncology franchise
  • Oversee and Manage Competitive Intelligence
  • Propose model to elevate CI capability in oncology in alignment with Brand Leaders
  • Provide insight to the 5 year plan on Assets / Franchise competitive situation
  • Provide insights to the 10 years plan on major trends that will after oncology markets including assets , new MOA , biomarker, emerging new technologies, pricing and access , new / disruptive initiative from competition
  • Establish alert system to flag critical new competitive information and how it may impact DS strategy
  • Qualified candidates must have a Bachelor’s degree from an accredited college or university with emphasis in health sciences, business or marketing; MBA or other advanced degree is preferred
  • 10+ years’ experience in marketing, market research or business analysis function within the pharmaceutical industry. Oncology experience is preferred
  • Strong interpersonal skills to be able to establish a solid network with all stakeholders in the global team and with region/market
  • Business acumen to provide realistic scenario and capture the big picture while being able to deep dive in the details
  • Management skills to support people development and team organization
  • International business experiences (worked in multiple regions and/or worked as global team member)
  • Very strong written and oral communication skills; able to present complex data in a clear and concise manner to a wide range of audience

Market Research Survey Team Member Resume Examples & Samples

  • Face-to-face interaction with Guests entering the park
  • Ask survey questions according to script
  • Accurate recording of survey answers into a tablet
  • Meet daily quota with high degree of accuracy
  • Accuracy in recording survey information
  • Out-going and friendly personality
  • Reliable and punctual
  • Available to work from 9:30 AM - 3:00 PM
  • Must be at least 15 years old

Customer Insights & Market Research Expert Resume Examples & Samples

  • Carry on in house/ outsourced research projects (end user and market) to understand and anticipate B2B / B2C customer action as well as market and competition move
  • Innovate and pioneer - research 2.0
  • Technical and professional expertise: managing series and databases, designing and validating databases, sampling development, data extrapolation, moderating and interviewing techniques
  • Good understanding of telecom market
  • PC skills: Microsoft Windows, SPSS
  • English language - fluent, written and spoken
  • Orange and competition commercial offers awareness
  • Initiative and pro-activity
  • Analytical thinking
  • Cross-functional and collective working
  • University Graduated
  • Experience in a similar position (3 years minimum); working in a research agency is a plus
  • 1 - 2 years of market research experience
  • Bachelor’s degree (Psychology, Marketing, Economics or Social Sciences preferred)
  • Understanding of media & marketing industry, online advertising technology and branding

Market Research Group Leader Resume Examples & Samples

  • Consults and influences senior internal clients to use most effective methodology to gather client feedback as well as to take action based on insights delivered by team. Serves as a consultant to internal clients to understand underlying business issues within the client experience, determine strategic and tactical questions that will address these issues, and determine market research, user experience and design thinking/lean methodologies to answer these business questions and improve the client experience. Collaborates with business-unit Principals, and others involved in the specific project outlined. Works with team to gather, integrate, and provide recommendations based on teams' research and analysis. Recommends strategic direction to internal Vanguard decision makers
  • Manages the budget for studies under their team’s direction and coordinates in a timely manner with our internal budget manager to provide updates for Finance. Participates in the development and implementation of business plan initiatives. Manages vendors as needed, identifying deliverables, and ensuring accuracy and completeness of these deliverables, including necessary procurement and info sec policies
  • Graduate degree preferred, i.e. MBA, Masters in Market Research, Masters in Psychology, or Masters in Marketing. Undergraduate degree or an equivalent combination of training and experience required
  • Minimum 8-12 years progressively responsible and related work experience, including three years of successfully managing a variety of projects from beginning to end. Accustomed to consulting with and influencing senior leaders
  • 5+ years People Leadership experience required, including hiring, coaching, mentoring, performance appraisals/performance monitoring, etc
  • Flexibility, judgment and time management skills

Market Research & Consumer Insights Analyst Resume Examples & Samples

  • Implement research studies under the supervision of the Market Research Manager. This includes, writing questionnaires and discussion guides and ensuring the quality, consistency and timely-ness of data collected
  • Co-ordinate research suppliers and monitor that they adhere to the quality standards set by Philip Morris International
  • Contribute to the analysis and reporting of market research data and translating this into actionable recommendation
  • Assume full responsibility for one or several standard Consumer Research studies, such as Smoker Survey/Adult Smoker Diary Panel/Product Testing, etc
  • Collect information on the economies of scale, access to distribution channels, marketing solutions, government regulation, and technological advancements that can contribute to the success or failure of a technology
  • Provide information to support the market and business development portions of the business planning process
  • Conduct research to identify competitor's technology, pricing, distribution channels and geographic locations
  • Support in the analysis of collected market research data to determine potential markets for entry, size of the market opportunity, and overall strength of the market to ensure product line solutions meet the need of the environment and the customer
  • Assist in the capture and prioritization of customer and business vertical feedback for subsequent product projects and enhancements
  • Providing regular updates on the changes in the competitive environment and working closely with other functional areas (e.g., Acquisitions, Marketing,Product, Sales and Engineering) to meet research needs
  • Leverage competitive data to identify industry trends and implications to pricing, product constructs, and product enhancements
  • Conduct financial analysis on product performance every quarter across product lines and vertical markets they support. Measure financial performance and recommend to management financial trends to support corrective action
  • Provide regular updates on the changes in competitive strategies, and identify relevant insights for business practices and marketing strategies
  • Provide regular updates to senior management and/or business partners on the meaning and application of research findings
  • This position will be responsible for integrating external data and internal business expertise to determine market trends and their implication on strategies
  • Candidates must have a minimum of 3 to 5 years professional experience in a marketing, analytical or consultative role
  • Must have demonstrated ability to insightfully set the vision for projects that require the proper mix of qualitative and quantitative research methods
  • Prior experience guiding research market or competitive intelligence for a significant business line preferred
  • Ability to thrive in a team environment, by contributing expertise as well as soliciting, integrating input from subject matter experts throughout the company
  • Must possess an analytical mind, strong written and oral communication, the ability to work with individuals at all levels, the ability to manage multiple projects
  • Strong working knowledge of tools and techniques for gathering and disseminating competitive intelligence information and appropriate application to specific assignments necessary
  • Client Management: Interacting with key clients on a day-to-day basis, advising to proactively address needs, provide thought leadership and solve business problems that drive satisfaction
  • Insights Delivery: Craft compelling stories, translate data into insights that address key client business issues and are presented to the client in a straight-forward way
  • Team Management: Manage 1-3 direct reports; provide advisory support on client engagement and the creation and execution of client deliverables
  • 7+ years’ experience managing high volume quantitative research studies, interfacing with clients to proactively deliver on agreed KPIs; including people management experience

International Market Research Coordinator Resume Examples & Samples

  • Assistance of the Market Research Team in planning and implementing Market Research Projects
  • Coordination with Market Research agencies
  • Supervision and Responsibility for timing and quality of fieldworks
  • Coordination with internal teams to ensure that all the necessary materials for Market Research are available on time
  • Support of the Competitive Intelligence Manager in monitoring and consolidation of competitive intelligence data
  • 1 to 2 years of experience in Market Research
  • Experience in working in a cross functional environment with strong coordination skills
  • Basic statistic know-how is a plus
  • Fluent in English, another language is a strong asset

Market Research Junior Manager Resume Examples & Samples

  • Guide investment choices through shopper understanding and key drivers
  • Detect physical availability opportunities for top brands
  • Define plans, targets and interventions to win in stores by understanding customer's needs
  • Advanced analytical skills
  • Communication and influencing skills
  • Preferably quantitative degrees: Engineerings, Economics or Maths
  • Integrative thinking as we have to combine various sources of data to provide sound recommendations

Related Job Titles

market research skills on cv

  • • Oversaw the implementation of advanced data analytics to assess market trends, resulting in a 15% increase in forecast accuracy for residential property sales.
  • • Directed research initiatives that informed development proposals for key clients, contributing to a 25% growth in client acquisitions over two years.
  • • Launched a competitive analysis project that reshaped the company's pricing strategies, increasing profitability by 10% in the first year.
  • • Developed and maintained a comprehensive database of London real estate transactions, utilised by the sales team to improve lead conversion rates by 20%.
  • • Spearheaded cross-functional team efforts to create compelling market reports, enhancing brand authority in the real estate market.
  • • Managed a portfolio of research projects with an annual budget of £1.2 million, ensuring all projects were delivered on time and within financial guidelines.
  • • Conducted detailed market analysis to develop investment strategies for high-net-worth individuals, leading to a 30% uptick in investment volumes.
  • • Collaborated with the marketing department to refine targeted advertising campaigns, measured by a resultant 18% increase in campaign effectiveness.
  • • Authored comprehensive quarterly reports on housing market trends that became a go-to resource for internal and external stakeholders.
  • • Played a pivotal role in site acquisition analyses, contributing significantly to the expansion of the company's asset portfolio by 20 new sites.
  • • Implemented new data collection techniques using Hometrack, enhancing the precision of residential valuation models.
  • • Developed comprehensive area profiles for potential residential developments, directly influencing the underwriting of properties worth £10 million.
  • • Played a key role in a team that improved sales forecasting models, resulting in a 12% reduction in inventory hold times.
  • • Analysed local economic indicators to inform the allocation of a £5 million marketing budget, optimising spend by 15%.
  • • Contributed to enhancing the accuracy of the company’s property valuation tool, driving a 5% improvement in valuation confidence scores.

Market Research CV Examples & Guide for 2024

Your market research CV must underscore your proficiency in data analysis and trend identification. Showcase projects where your insights led to actionable strategies. Demonstrate your expertise in qualitative and quantitative research methodologies. Employers value a market research CV that highlights adaptability and innovative problem-solving skills.

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  • Education & Certifications
  • Key Takeaways

One specific CV challenge in market research is effectively parsing and analysing unstructured data from various sources. By utilising our comprehensive guide, you'll learn how to leverage advanced CV algorithms to efficiently convert visual information into actionable insights.

  • Answer job requirements with your market research CV and experience;
  • Curate your academic background and certificates, following industry-leading CV examples;
  • Select from +10 niche skills to match the ideal candidate profile
  • Write a more succinct experience section that consists of all the right details.

Do you need more specific insights into writing your market research CV? Our guides focus on unique insights for each individual role:

  • Environmental Consultant CV Example
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  • Entry Level Business Analyst CV Example
  • Compliance Manager CV Example
  • Strategy Consultant CV Example
  • Relationship Manager CV Example
  • Manager CV Example
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  • Investment Manager CV Example
  • Business Intelligence CV Example

Formatting your market research CV to meet the role expectations

  • Use the reverse chronological order to showcase your experience, starting with your most recent role;
  • Include your contact details (email address, phone number, and location) - and potentially your professional photo - in the header;
  • Must-have CV sections include summary or objective, experience, education, and skills: curate the ones that fit your profile;
  • Your professional market research CV should be between one-to-two pages long: select the longer format if you have more experience.

A little bit more about your actual CV design, ensure you're using:

  • plenty of serif or sans serif font (e.g. Montserrat, Exo 2, Volkhov) as they are Applicant Tracker System (ATS) compliant. Avoid the likes of Arial and Times New Roman because most candidates' CVs are in this typography.

When submitting your CV, are you still not sure what format it should be? Despite the myth that has been circling around , most modern ATS systems are perfectly capable of reading PDFs. This format is an excellent choice as it keeps all of your information intact.

Upload & Check Your CV

Drop your CV here or choose a file . PDF & DOCX only. Max 2MB file size.

Be mindful of white space; too much can make the CV look sparse, too little can make it look cluttered. Strive for a balance that makes the document easy on the eyes.

The top sections on a market research CV

  • Professional Summary showcases your expertise in market analysis and research methodologies.
  • Market Research Experience highlights previous roles and specific projects you worked on.
  • Research Skills and Tools section demonstrates proficiency with relevant software and techniques.
  • Education and Qualifications covers your formal training in market research or related fields.
  • Relevant Certifications lists any special credentials that set you apart in the field of market research.

What recruiters value on your CV:

  • Highlight your analytical skills by mentioning specific projects where you successfully identified market trends and consumer preferences to drive business strategies.
  • Emphasise any experience with statistical software and data analysis tools such as SPSS, R, or Python, showcasing your ability to draw actionable insights from complex data sets.
  • Include specific methodologies you're proficient in, such as qualitative and quantitative research, focus groups, and surveys, detailing how these methods contributed to informed decision-making in previous roles.
  • Feature any sector-specific knowledge you possess, for example, expertise in fast-moving consumer goods (FMCG) or technology markets, demonstrating your ability to navigate and analyse the nuances of these industries.
  • Present your communication expertise by illustrating how you've successfully translated complex data into clear, persuasive reports and presentations to stakeholders and decision-makers.

Recommended reads:

  • CV Structure: Most Common Formats and Attention-Keeping Sections
  • How to Write a CV Heading: Templates, Examples & Guide

Tips and tricks on writing a job-winning market research CV header

The CV header is the space which most recruiters would be referring most often to, in the beginning and end of your application. That is as the CV header includes your contact details, but also a headline and a professional photo. When writing your CV header:

  • Double-check your contact details for spelling errors or if you've missed any digits. Also, ensure you've provided your personal details , and not your current work email or telephone number;
  • Include your location in the form of the city and country you live in. If you want to be more detailed, you can list your full address to show proximity to your potential work place;
  • Don't include your CV photo , if you're applying for roles in the UK or US, as this may bias initial recruiters' assessments;
  • Write a professional headline that either integrates the job title, some relevant industry keywords, or your most noteworthy achievement.

In the next part of our guide, we'll provide you with professional CVs that showcase some of the best practices when it comes to writing your headline.

Examples of good CV headlines for market research:

  • Market Research Analyst | Qualitative Methodologies | MSc in Data Analytics | 5+ Years' Experience
  • Senior Research Executive | FMCG Specialist | Consumer Insight | BSc Sociology | 10 Years' Expertise
  • Quantitative Research Manager | Data Modelling | Market Segmentation | CIM Certified | 7 Years in Field
  • Consumer Insights Specialist | Brand Strategy Development | MA Marketing | 6 Years' Professional Practice
  • Lead Market Analyst | Competitive Intelligence | Product Lifecycle Analysis | PhD in Market Research | 12 Years
  • Junior Data Researcher | Survey Design | Statistical Analysis | BA Business Studies | 2 Years' Exposure

Your market research CV introduction: selecting between a summary and an objective

market research candidates often wonder how to start writing their resumes. More specifically, how exactly can they use their opening statements to build a connection with recruiters, showcase their relevant skills, and spotlight job alignment. A tricky situation, we know. When crafting you market research CV select between:

  • A summary - to show an overview of your career so far, including your most significant achievements .
  • An objective - to show a conscise overview of your career dreams and aspirations .

Find out more examples and ultimately, decide which type of opening statement will fit your profile in the next section of our guide:

CV summaries for a market research job:

  • Seasoned Market Research Analyst with over 7 years of proven expertise in quantitative and qualitative research methodologies, bringing to the table an outstanding record of leveraging consumer insights to drive brand strategy. Exceptional at data analytics, adept with tools like SPSS and Tableau, with a celebrated success in increasing market share by 15% for a leading FMCG brand.
  • Dynamic Social Media Specialist with 5 years of experience, transitioning into Market Research with a flair for uncovering actionable insights from digital platforms. Excelled in leveraging analytics tools to increase online engagement by 30%. Eager to utilise diverse content strategies and deep understanding of consumer behaviour to influence market trends.
  • Accomplished Sales Manager with a decade's experience in the pharmaceutical sector, pivoting to Market Research with a robust transferable skill set. Committed to applying hands-on expertise in competitive analysis and exceptional network-building to uncover growth opportunities, having previously secured a $2M annual contract, signalling largest deal in my tenure.
  • Passionate Economics graduate eager to dive into Market Research, armed with solid academic knowledge of statistical analysis and market economics from University of London. Motivated to synthesise academic theories with real-world business scenarios, aiming to contribute fresh perspectives on consumer patterns and operational effectiveness.
  • Emerging professional poised to excel within Market Research, carrying a blend of academic excellence in business analytics and a zest for fieldwork. Keen to leverage a recent internship experience where critical thinking and data interpretation skills paved the way for a 10% efficiency increase in a non-profit's outreach program.
  • Highly curious and analytical individual, ready to embark on a professional journey in Market Research, holding a newly-minted BA in Sociology. Enthusiastic about applying my understanding of sociocultural trends and research methods to generate insights that propel strategic business decisions and fuel market growth.

How to meet job requirements with your market research CV experience

We've now reached the essence of your actual CV - your experience section. This is the space where you can list your career roles and on-the-job successes. Many candidates tend to underestimate just how much time and effort they should put into writing this CV section. Your experience shouldn't be a random list of your responsibilities, but instead:

  • Match the job description with your skills, values, and accomplishments;
  • Start each bullet with a strong action verb, followed up with one key skill and your outcome of applying this skill;
  • Spotlight parts of your career history that are relevant to the job you're applying for .

Before we move on, make sure to check out some professional CV experience sections.

Best practices for your CV's work experience section

  • Designed and executed qualitative and quantitative market research projects, utilising tools such as surveys, focus groups, and statistical analysis to gather robust data and insights on consumer behaviour and market trends.
  • Leveraged advanced analytics software, including SPSS and SAS, to interpret complex datasets, providing actionable recommendations that informed product development and marketing strategies.
  • Managed cross-functional teams across projects, demonstrating strong leadership skills and ability to collaborate effectively with stakeholders from marketing, sales, and product development departments.
  • Conducted competitor analysis reports to identify market opportunities and threats, presenting findings to senior management that directly influenced business strategies.
  • Utilised strong communication skills to present research findings, translating complex data into clear, impactful presentations and reports to support decision-making processes.
  • Developed and maintained research databases, ensuring high data quality and compliance with GDPR and other relevant data protection regulations.
  • Continuously monitored emerging market trends and consumer preferences, using insights to forecast market shifts and advise on potential impacts on the company's product lines.
  • Engaged with customers and industry experts through in-depth interviews and trade shows to validate research findings and hypotheses, strengthening the credibility of research outcomes.
  • Authored white papers and articles on market insights, establishing thought leadership in the industry and contributing to the company's external visibility and credibility.
  • Conducted comprehensive market segmentation and competitive analysis for a new product launch, leading to a successful market entry that captured 10% market share within the first year.
  • Implemented a customer satisfaction tracking system that provided actionable insights, driving product improvements and a 15% increase in overall customer satisfaction ratings.
  • Managed a team of 5 market researchers to execute a large-scale brand perception study, which informed a rebranding strategy and led to a 20% increase in brand recognition.
  • Pioneered a data mining initiative to identify emerging market trends, resulting in the introduction of 3 high-demand products and a 25% growth in sales.
  • Developed and presented quarterly trend reports to senior management, providing insights that shaped strategic marketing decisions.
  • Collaborated with cross-functional teams to design and execute a customer loyalty study, which enhanced retention strategies and reduced churn by 8%.
  • Leveraged advanced analytics tools to evaluate consumer behavior patterns, identifying key drivers that increased ROI on marketing campaigns by 35%.
  • Piloted a social media sentiment analysis project that informed content strategy, leading to a 50% boost in online engagement.
  • Crafted a comprehensive market entry strategy for the Asian market, facilitating a smooth launch and exceeding sales projections by 15% in the first quarter.
  • Orchestrated a strategic partnership with an analytics software company to enhance research capabilities, thus streamlining the research process and cutting costs by 10%.
  • Directed the collection and analysis of consumer feedback for a major product overhaul, which led to a design revamp and a subsequent 18% improvement in product ratings.
  • Initiated a targeted customer engagement survey which identified key areas for service improvement and contributed to a 12% uplift in customer retention.
  • Masterminded an industry benchmarking study that provided clients with vital metrics against competitors, enhancing the consultancy’s value proposition and client satisfaction.
  • Devised a survey methodology that improved response rates by 25%, yielding more reliable data for strategic decision-making.
  • Fostered a collaborative research approach with the sales team that pinpointed market opportunities, leading to a targeted campaign and a 20% rise in qualified leads.
  • Led a digital consumer behavior study utilising cutting-edge technology to track online purchase patterns, contributing to an e-commerce strategy that saw a 30% surge in online sales.
  • Designed a predictive model for product success that was integral to the development pipeline, accurately forecasting performance for 5 consecutive product launches.
  • Cultivated a comprehensive voice of the customer program that harmonized feedback across multiple channels, significantly improving product alignment with customer needs.
  • Conceived and executed an international market expansion study, which identified three high-potential regions and guided a tailored marketing approach, increasing global reach by 12%.
  • Transformed raw data into strategic insights through advanced statistical analysis, enabling data-driven decisions that led to a 22% efficiency increase in marketing spend.
  • Orchestrated a company-wide training program on market research techniques and tools, enhancing the internal team’s capabilities and productivity by 15%.
  • Developed a custom research dashboard for real-time market data analysis, which became the cornerstone for rapid insights generation and contributed to a 40% reduction in decision-making time.
  • Executed a disruptive technology adoption study that was vital in positioning the company as a thought leader, attracting a 20% increase in client consultations.
  • Coordinated with the product development team to embed market insights into the design process, resulting in product features that boosted customer satisfaction by 15% and market share by 5%.

Writing your CV without professional experience for your first job or when switching industries

There comes a day, when applying for a job, you happen to have no relevant experience, whatsoever. Yet, you're keen on putting your name in the hat. What should you do? Candidates who part-time experience , internships, and volunteer work.

  • How to Craft an Effective CV for a Part-Time Job
  • How to List Qualifications on Your CV (Tips & Examples for 2023)

Talk about any positive changes you helped bring about in your previous jobs, like improving a process or helping increase efficiency.

Describing your unique skill set using both hard skills and soft skills

Your market research CV provides you with the perfect opportunity to spotlight your talents, and at the same time - to pass any form of assessment. Focusing on your skill set across different CV sections is the way to go, as this would provide you with an opportunity to quantify your achievements and successes. There's one common, very simple mistake, which candidates tend to make at this stage. Short on time, they tend to hurry and mess up the spelling of some of the key technologies, skills, and keywords. Copy and paste the particular skill directly from the job requirement to your CV to pass the Applicant Tracker System (ATS) assessment. Now, your CV skills are divided into:

  • Technical or hard skills, describing your comfort level with technologies (software and hardware) . List your aptitude by curating your certifications, on the work success in the experience section, and technical projects. Use the dedicated skills section to provide recruiters with up to twelve technologies, that match the job requirements, and you're capable of using.
  • People or soft skills provide you with an excellent background to communicate, work within a team, solve problems . Don't just copy-paste that you're a "leader" or excel at "analysis". Instead, provide tangible metrics that define your success inusing the particular skill within the strengths, achievements, summary/ objective sections.

Top skills for your market research CV:

Data Analysis

Statistical Software Proficiency

Survey Design

Market Intelligence Gathering

Quantitative Research

Qualitative Research

Data Visualization

Report Writing

Competitive Analysis

CRM Software Proficiency

Critical Thinking



Attention to Detail

Time Management



Project Management

Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.

Education and more professional qualifications to include in your market research CV

If you want to showcase to recruiters that you're further qualified for the role , ensure you've included your relevant university diplomas. Within your education section :

  • Describe your degree with your university name(-s) and start-graduation dates;
  • List any awards you've received, if you deem they would be impressive or are relevant to the industry;
  • Include your projects and publications, if you need to further showcase how you've used your technical know-how;
  • Avoid listing your A-level marks, as your potential employers care to learn more about your university background.

Apart from your higher education, ensure that you've curated your relevant certificates or courses by listing the:

  • name of the certificate or course;
  • name of the institution within which you received your training;
  • the date(-s) when you obtained your accreditation.

In the next section, discover some of the most relevant certificates for your market research CV:

Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.

  • How to Showcase Your Educational Achievements on CV: Examples, Templates, & Guide for 2024
  • CV Certifications - Tips, Examples & Template to Use in 2024

Key takeaways

Impressing recruiters with your experience, skill set, and values starts with your professional market research CV. Write concisely and always aim to answer job requirements with what you've achieved; furthermore:

  • Select a simple design that complements your experience and ensures your profile is presentable;
  • Include an opening statement that either spotlights your key achievements (summary) or showcases your career ambitions (objective);
  • Curate your experience bullets, so that each one commences with a strong, action verb and is followed up by your skill and accomplishment;
  • List your hard and soft skills all across different sections of your CV to ensure your application meets the requirements;
  • Dedicate space to your relevant higher education diplomas and your certificates to show recruiters you have the necessary industry background.

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Resume Worded   |  Resume Skills

Skill profile, market research analyst, improve your resume's success rate by using these market research analyst skills and keywords ..

  • Hard Skills and Keywords for your Market Research Analyst Resume
  • ATS Scan : Compare Your Resume To These Skills
  • Sample Resume Templates
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  • Market Research Analyst More Resume Templates

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Frequently asked questions.

  • 3. Effective Action Verbs for your Resume

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Looking for keywords for a specific job search for your job title here., © 2024 resume worded. all rights reserved., market research analyst resume keywords and skills (hard skills).

Here are the keywords and skills that appear most frequently on recent Market Research Analyst job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume. Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.
  • Market Research
  • Secondary Research
  • Market Analysis
  • Data Analysis
  • Primary Research
  •  Find out what your resume's missing
  • Marketing Strategy
  • Lead Generation
  • Competitive Analysis
  • Quantitative Research
  • Microsoft Access
  • Business Development
  • Qualitative Research
  • Business Analysis
  • Customer Relationship Management (CRM)
  • Market Intelligence
  • Business Strategy
  • Market Access
  • Survey Design
  • Market Risk
  • Email Marketing
  • Competitive Intelligence
  • Product Marketing

Resume Skills: Tools

  • SAS Analytics
  • Google Analytics
  • SurveyMonkey
  • SWOT analysis
  • Adobe Suite
  • Advanced Excel
  • Microsoft Excel
  • Python (Pandas, NumPy)
  • CRM systems (SAP, Salesforce)
  •  Match your resume to these skills

Resume Skills: Market Research

  • Consumer Behavior Analysis
  • Statistical Analysis
  • Data Collection
  • Consumer Behavior
  • Qualitative & Quantitative Research
  • Data Integration

Resume Skills: Data Analysis

Resume skills: research techniques.

  • Qualitative Analysis
  • Quantitative Analysis
  • Predictive Analysis
  • Market Segmentation
  • Regression Analysis
  • Data Mining
  • Factor Analysis
  • Multivariate Analysis
  • Hypothesis Testing
  • Chi-Square Test
  • A/B Testing
  • Correlation Analysis

Resume Skills: Marketing

  • Content Marketing
  • Social Media Advertising
  • Direct Marketing
  • Consumer Behavior Studies
  • Trend Analysis
  • Market Entry Research

Resume Skills: Project Management

  • Agile Methodology
  • Stakeholder Communication
  • Risk Management
  • Microsoft Project

Resume Skills: Technical

  • Big Data Management(Redshift, Hadoop)

Resume Skills: Languages

  • Spanish (Fluent)
  • French (Fluent)

Resume Skills: Trade Knowledge

  • Market Trend Analysis
  • Statistical Data Interpretation
  • Experimental Designing
  • Survey Methodology

Resume Skills: Programming

  • Python (Pandas)

Resume Skills: Techniques

  • SWOT Analysis
  • PEST Analysis
  • Gap Analysis
  • Cost-Benefit Analysis
  • Risk Analysis
  Where on my resume do I add these buzzwords? Add keywords directly into your resume's work experiences , education or projects. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency. Only include these technical skills or keywords into your resume if you actually have experience with them.
   Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Market Research Analyst Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Market Research Analyst Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences , education or skills section , like we've shown in the examples below. use the examples below as inspiration..

  Where on my resume do I add these buzzwords? Add keywords directly into your resume's work experiences , education or projects. Only include these technical skills or keywords into your resume if you actually have experience with them.

How do I add skills to a Market Research Analyst resume?

Go through the Market Research Analyst posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Strategy, Primary Research and Market Research are possible skills. These are skills you should try to include on your resume.

market research skills on cv

Add other common skills from your industry - such as Data Analysis, Research and Marketing - into your resume if they're relevant.

market research skills on cv

Incorporate skills - like IBM SPSS, Product Marketing and Business Strategy - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

market research skills on cv

Recruiters want to know that you're the kind of person that can solve new and challenging problems. In your Market Research Analyst resume, highlight projects that involved problems that were technically complex or mattered to the company.

market research skills on cv

Analytical skills involve your ability to break down a problem and come up with effective solutions. On Market Research Analyst resumes, hiring managers want to see evidence of how you analyzed quantitative or qualitative data.

market research skills on cv

Try to add the exact job title, Market Research Analyst, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

market research skills on cv

Word Cloud for Market Research Analyst Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Market Research Analyst job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Market Research Analyst Skills and Keywords to Include On Your Resume

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Upload your resume and we'll spot the issues in it before an actual market research analyst recruiter sees it. for free., market research analyst resume templates.

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example Clinical Research Assistant

An effective Description of the templates...

Clinical Research Assistant Resume Sample

Download this resume template

Clinical research assistants work on clinical trials in hospitals and medical research centers. As a clinical research assistant, you’ll be assisting doctors and senior researchers by recruiting and enrolling research subjects, developing protocols, setting up and managing trials, collecting and analyzing data, and contributing to trial reports, regulatory authority applications, and grant writing. Ideally, you’ll need some experience or a degree in the field of study and clinical trial experience.

Tips on why this template works

   focused on clinical research.

When applying for a more specialized position like clinical research assistant, you want to keep your resume as tightly focused as possible. That means prioritizing clinical research experience. It’s fine to include general research experience, but try to tailor your bullet points by including accomplishments relevant to clinical research, like preparing regulatory documents and conducting medical research.

Focused on clinical research - Clinical Research Assistant Resume

   Good use of skills section to highlight research skills and tools

Jobs that require a lot of hard skills, like clinical research, may end up with a larger than usual skills section. Avoid making recruiters’ eyes glaze over by splitting it into subsections, like certifications, techniques, and technical skills. Make sure you’re exclusively listing hard skills — employers want to see things like relevant software skills and clinical trial experience.

Good use of skills section to highlight research skills and tools - Clinical Research Assistant Resume

Resume Example Laboratory Research Assistant

Laboratory Research Assistant Resume Sample

As a laboratory research assistant, you’ll be working in a laboratory environment to design projects, conduct research and experiments, write reports, perform general laboratory maintenance, and assist senior laboratory staff — so make sure to emphasize your technical skills. You may be working for a private laboratory, medical or research facility, or pharmaceutical company. Unlike standard research assistant positions, lab assistants typically work full-time, including weekend and evening shifts.

   Bullet points feature strong action verbs

Every bullet point should start with a strong action verb. Remember, your resume is supposed to highlight your accomplishments, not simply list your job duties. As a laboratory research assistant, you’ll want to emphasize your scientific expertise. Verbs like Researched, Designed, and Developed all reflect the skills you’ll be expected to use on the job.

Bullet points feature strong action verbs - Laboratory Research Assistant Resume

   Uses hard numbers and metrics

Including metrics in your bullet points is the best way to demonstrate the outcome of your work. This doesn’t mean every bullet point needs to include numbers but try to quantify your accomplishments whenever possible. If you analyzed data with 98% accuracy, reduced processing times by 25%, or performed research on 1,000 subjects, say exactly that.

Uses hard numbers and metrics - Laboratory Research Assistant Resume

Resume Example Graduate Research Assistant

Graduate Research Assistant Resume Sample

Graduate research assistants are able to work while they study, receiving a tuition reimbursement or stipend as well as valuable experience working in academia. As a graduate research assistant, you’ll have completed an undergraduate degree and be pursuing a master’s degree or PhD. You’ll generally be working closely with a supervisor to support their projects, including conducting research, analyzing data, writing reports, and supervising undergraduate research assistants.

   Highlights university research projects

As a graduate research assistant, hiring managers won’t expect you to have extensive paid experience. If you’ve worked on previous research projects as a student, you can list these under your work experience or in an education or projects section. For greater impact, use action verbs and metrics to frame your accomplishments in an action-focused way.

Highlights university research projects - Graduate Research Assistant Resume

   Includes a resume summary focused on graduate research interests and experience

Even as a graduate, you may have significant research experience, especially if you’ve been heavily involved in student research. You can highlight your skills and background with a short resume summary — no more than 100 words — explaining your years of experience, research or educational specialization, and 1-2 of your most impressive accomplishments.

Includes a resume summary focused on graduate research interests and experience - Graduate Research Assistant Resume

Resume Example Chemistry Research Student

Chemistry Research Student Resume Sample

When applying to be a chemistry research student assistant, emphasize your past research experience and chemistry skills in your resume. Chemistry is a specific and precise discipline, and your resume should reflect these qualities. Aim to choose instances that detail your expertise in hands-on lab procedures or with relevant software, as opposed to simply listing out the responsibilities you were assigned. Use strong action verbs and be deliberate with what you include.

   Emphasize hard skills with metrics relevant to chemistry

As mentioned above, chemistry is a precise discipline -- you’re often working in the lab with dangerous chemicals or complex equipment. That means that the employers reading your resume -- labs, government agencies, or academic institutions -- are looking for evidence of your experience and skills in those areas. Do your research to find what types of software the job posting notes, whether that’s MATLAB, Solidworks, or ANSYS. Emphasize the hard skills you’ve learned through your past experience with powerful action verbs, and highlight your achievements with quantifiable metrics.

Emphasize hard skills with metrics relevant to chemistry - Chemistry Research Student Resume

   Concise, informational chemistry resume summary

This resume makes great use of a concise, information-packed elevator pitch that is well-written and to the point. Chemistry recruiting managers often don’t have time to carefully read through every detail of your resume, so a resume summary is a great way for them to get a high-level overview of your work history. When brainstorming what to put in your chemistry resume elevator pitch, include your personal strengths as a chemist, or even the types of people you’ve learned to work with (i.e., biostatisticians, pathologists, professors).

Concise, informational chemistry resume summary - Chemistry Research Student Resume

Resume Example Policy and Research Policy Analyst

Policy and Research Policy Analyst Resume Sample

As the title suggests, this position requires an analyst to interrogate current policies or problems, do in-depth research and data analysis around a problem and be able to offer workable solutions. You will most likely work under a senior analyst and possibly as part of a team of analysts. You should therefore be an effective team player. This resume does a great job of highlighting the applicant's extensive research-based background as well as their ability to develop effective solutions. It also does a great job of emphasizing the applicant’s ability to successfully collaborate with colleagues.

   Highlight research experience.

You want an employer to be confident in your capabilities to properly research any assigned topic. You also want to make it clear that not only do you have extensive experience as a researcher but you are also capable of synthesizing the research into solutions. So, highlight your crafted solutions - especially those that were adopted.

Highlight research experience. - Policy and Research Policy Analyst Resume

   Quantify your value add to employers.

A policy analyst is supposed to create workable solutions that should have positive results. Show your effectiveness by quantifying how your suggestions and policy saved resources, increased revenue, or otherwise benefitted your previous employers.

Quantify your value add to employers. - Policy and Research Policy Analyst Resume

Resume Example Equity Research Associate

Equity Research Associate Resume Sample

An equity research associate position is commonly an entry-level position in the equity research analyst industry. In this position, you will generally be working under/with a more senior research associate. You will be doing a lot of financial modeling, valuation, and other necessary financial research. Your work will help inform the recommendations the senior analyst will make to the decision-makers. This position has a heavy and varied workload. You will want your resume to show your ability to complete varied research and analysis-related tasks to a high level. If you do not have years of experience, you will also want to clearly list any related educational background and any skills that would enable you to complete expected tasks.

   Include research and analysis experience in related industries.

Because this can be an entry related position, you may not always have a lot of equity research experience. So include any positions you have had in related industries. Especially if those positions are research and analysis related.

Include research and analysis experience in related industries. - Equity Research Associate Resume

   Highlight research and analysis skills and tools.

What you can’t prove in experience, you can prove with your skills list. Ensure you write a comprehensive list of all your learned skills that would be useful in your position. Remember that you can always take courses online to learn new skills to bolster your resume.

Highlight research and analysis skills and tools. - Equity Research Associate Resume

What are the top skills you should add to your Market Research Analyst resume?

Here are some of the most popular skills we see on Market Research Analyst resumes:

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume. It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters. Start targeting your resume
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Market Research Analyst skills for your resume and career

Market Research Analyst Example Skills

A market research analyst requires a range of hard skills to excel in their role. These include proficiency in data analysis, statistical analysis, and SQL. They must also be skilled in using tools like PowerPoint, SPSS, and Qualtrics. According to Dr. Claire Gilliland PhD , Assistant Professor at Furman University, "the skills we prioritize in sociology (generating research questions, thinking critically, examining social systems, analyzing multiple types of data) are all skills that are well-suited to multiple different careers, but it may require some translation to match the priorities of a particular field." In addition to these hard skills, market research analysts must also possess soft skills like strong analytical skills, project management, and the ability to communicate effectively.

15 market research analyst skills for your resume and career

1. powerpoint.

PowerPoint is a presentation software used to create slideshows. Market research analysts use PowerPoint to present and communicate data to clients and stakeholders. They create reports, interpret results, and use PowerPoint to present findings. They also use it to prepare executive summaries, translate statistical data into strategic stories, and present research results. As Dr. Glenn Whitehouse , Associate Dean and Associate Professor at Florida Gulf Coast University, recommends, "Learn workplace technology. Start with the basics if you don't already know them: Word, PowerPoint, and especially Excel."

  • Prepared reports, interpreted results and communicated findings using Excel and PowerPoint for client presentations and senior staff speaking engagements.
  • Translated statistical data into strategic, relevant, concise and insightful PowerPoint data stories and presented to stakeholders.

2. Data Analysis

Data analysis is the process of examining data sets to draw conclusions. Market research analysts use data analysis to help identify market trends and strategies. They use statistical software to analyze data and evaluate the effectiveness of advertising campaigns. They also use sampling and regression analysis methods to extract insights from data and provide actionable recommendations. They use data analysis to track trends and conduct feasibility studies for new housing communities.

  • Provided full research services for business-to-business and business-to-government data analysis on federal, state and local business and IT needs.
  • Performed data analysis and supervision of data tabulation as well as supervised interviewers in recruiting and fielding of interviews.

SPSS is a software tool for statistical analysis. Market research analysts use SPSS to analyze data using descriptive and inferential statistics. They use it to explore and mine data, prepare reports, transfer raw research data into usable information, and visualize key findings. They also use it to design survey tools, conduct statistical analyses, and diagnose data quality issues.

  • Analyzed data using descriptive and inferential statistics using multivariate techniques and SPSS Statistics software.
  • Conducted primary research of aftermarket warranty products and analyzed results using SPSS.

4. Market Research

Market research is the process of gathering and analyzing information about consumers, competitors, and the market to make informed business decisions. Market research analysts use market research to understand consumer needs and preferences, identify market trends and opportunities, and provide insights that can guide product development and marketing strategies. They may conduct primary and secondary research, analyze data, and present their findings to management.

  • Utilized primary and secondary sources of market research data to provide actionable information used to increase advertising sales and circulation.
  • Developed research projects for specific business issues - integrated market research information into company system to develop new leads.

5. Data Collection

Data collection is the process of gathering and measuring information. Market research analysts use data collection to perform analysis and reporting of clinical pathways, patient satisfaction data, and financial data. They also design and utilize interview and focus group guides for qualitative and quantitative data collection. They supervise and monitor data collection for large corporate research studies and work proactively with partners to assist with data collection, reporting, and the achievement of objectives.

  • Performed regular data collection and analysis using Microsoft Excel and stored information for use in publications and by colleagues.
  • Developed data collection, analysis and reporting of clinical pathways, patient satisfaction data and financial data

6. Market Trends

Market trends are patterns or shifts in consumer behavior, preferences, and purchasing habits. Market research analysts use market trends to analyze comprehensive information on buildings and development across major regions, research international/domestic lumber market trends and fluctuations, and monitor, analyze, and report on market trends. They also use market trends to conduct in-depth data analyses, understand regional market trends, and identify key sales, performance, and market trends.

  • Analyze comprehensive commercial real estate information on buildings and development across major regions to better understand capital market trends.
  • Research, analyze, and prepare reports of international/domestic lumber market trends and fluctuations for submission to executive management.

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7. product development.

Product development is the creation of new products or the improvement of existing ones. Market research analysts use product development to discover new market opportunities. They conduct research to identify customer needs and preferences, which helps inform the development of new products or the improvement of existing ones. They also gather data to assist with project management initiatives and provide insights to set directions for designing new product features.

  • Conducted quantitative and qualitative research to discover competitor product development, financial models, and user satisfaction to isolate market opportunities.
  • Created Feasibility Summary for new product development to include Technology Readiness, Manufacturing Capabilities, Resources and Expertise.

8. Analyze Data

To define what analyze data is, analyze data is the process of studying data to draw conclusions and identify patterns. Market research analysts use analyze data to evaluate existing and potential product and service markets, meet deadlines and produce accurate reports, and to present data to clients. They also use analyze data for customized and syndicated projects, and to evaluate consumer behavior. As Anna Penner , Assistant Professor of Sociology at Pepperdine University, says, "the ability to analyze data [is an asset]. Make sure to highlight the assets that you bring to the table as a possible outsider to the industry you are applying for."

  • Used statistical methods to analyze data and extrapolate information that was used in production processes and in marketing and advertising campaigns.
  • Analyze data and perform calculations and modeling for customized and syndicated projects.

9. Primary Research

Primary research is gathering information directly from people using methods like surveys or focus groups. Market research analysts use primary research to understand customer satisfaction, identify market trends, and develop business strategies. They might design research projects, analyze data, and present their findings to senior management. For example, they might conduct surveys to understand customer purchase history and intent, or analyze data from focus groups to identify market trends.

  • Designed primary research for focus groups, surveys and public opinion polls to identify customer satisfaction and distribution channels.
  • Conducted primary research, both qualitative and quantitative, and summarized secondary research reports for distribution to university executives.

SQL is a programming language used to manage and manipulate data in relational databases. Market research analysts use SQL to create reports and track trends. They use SQL to extract data from databases and perform qualitative analysis against detailed marketing demographic information. They also use SQL to generate charts and cross tabs, and to resolve issues within production databases.

  • Retail Portfolio Analysis: Developed/Executed SQL statements to create Retail Customer Portfolio Analysis reports by market.
  • Maintain competitor location data in SQL Server databases by updating and maintaining data from vendors and other sources.

11. Market Analysis

Market analysis is the process of gathering and evaluating information about a market. Market research analysts use market analysis to understand consumer behavior, identify market trends, and develop marketing strategies. They analyze data from various sources, such as industry reports, customer surveys, and sales data, to gain insights into market conditions and make recommendations for product positioning and pricing. For example, a market research analyst might conduct a competitive market analysis to determine the strengths and weaknesses of a company's competitors, or perform a market segmentation analysis to identify target customer groups. By using market analysis, market research analysts can help their organizations make informed business decisions and stay ahead of the competition.

  • Performed market analysis of Federal and State regulations involving requirements of expected career paths and potential student demographics in varying locations.
  • Conducted research and market analysis for strategic business opportunities through federal research labs and tier one defense industry suppliers.

12. Strong Analytical

Strong analytical skills are the ability to collect and analyze data, identify patterns, and draw meaningful conclusions. Market research analysts use these skills to evaluate various portfolio characteristics, maintain sector databases, and financial models. They also apply strong analytical skills to research and retrieve loan documentation.

  • Utilize strong analytical skills and database skills to create performance metrics and evaluate various portfolio characteristics, primarily using Excel spreadsheets.
  • Leverage strong analytical and problem-solving skills.

13. Project Management

Project management is the process of planning, organizing, and overseeing the execution of a project. Market research analysts use project management in various aspects of their job. They provide service and support to sales divisions through financial analysis, project management, and trend analysis. They also work in a dual role with marketing and training departments to provide effective project management solutions. "If you are taking a gap year, please decide the purpose. Decide what you are going to do that year. If not, take courses. Go to Coursera, Udacity, Edx, or any others, and get an employment-oriented certificate now. Areas such as project management. are needed now," says Shalini Gopalkrishnan , a Visiting Professor at Menlo College.

  • Support research activities for syndicated and single client consulting research projects including project management, analysis and presentation development.
  • Project management and documentation of training manual procedures for Fixed Income work with query analysis reports.

14. Research Findings

Research findings are the results of research projects, including data, observations, and analyses. Market research analysts use these findings to inform their recommendations and decisions. They analyze and interpret the data, and then present their findings to senior management and other stakeholders. According to Steven Ross Ph.D. , Professor and Evaluation Director at Johns Hopkins University, "Research findings are complex and nuanced. A researcher/evaluator needs to be an effective communicator, open to alternative views of findings and their implications for practice."

  • Applied qualitative and quantitative techniques to interpret data, develop reports, and generate substantiated recommendations based on research findings.
  • Proposed and defined strategic initiatives based on research findings to senior management and product teams.

15. Statistical Analysis

Statistical analysis is a set of techniques used to summarize, visualize, and draw conclusions from data. Market research analysts use statistical analysis to summarize and analyze large amounts of data. They use techniques like profiling, market segmentation, and predictive analysis to identify opportunities and trends in customer behavior. They also use statistical analysis to test the effectiveness of marketing campaigns and to provide insights into the story behind research results. They use statistical software like Excel to process and structure data for analysis.

  • Conduct insight derivation through profiling, market segmentation, identify target market and create customer promotions using multiple statistical analysis procedures.
  • Reduce process complexity in customer behavior prediction through statistical analysis of client data and the creation of innovative tools.

12 Market Research Analyst Resume Examples

Build a professional market research analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 12 + resume templates to create your market research analyst resume.

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List of market research analyst skills to add to your resume

Market Research Analyst Skills

The most important skills for a market research analyst resume and required skills for a market research analyst to have include:

  • Data Analysis
  • Market Research
  • Data Collection
  • Market Trends
  • Product Development
  • Analyze Data
  • Primary Research
  • Market Analysis
  • Strong Analytical
  • Project Management
  • Research Findings
  • Statistical Analysis
  • Quantitative Research
  • Financial Analysis
  • Competitive Analysis
  • Market Research Data
  • Market Research Studies
  • Qualitative Research
  • Competitive Intelligence
  • Business Development
  • Market Intelligence
  • Swot Analysis
  • Real Estate
  • Survey Data
  • Statistical Data
  • Quantitative Analysis
  • Internal Clients
  • Pivot Tables
  • Competitive Landscape
  • Consumer Insights
  • Research Results
  • Google Analytics
  • Competitor Analysis
  • Business Plan
  • Customer Demographics
  • Product Demand
  • Market Size
  • Buying Habits
  • Target Market

Updated April 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Market Research Analyst Related Skills

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  • Market Analyst Skills
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Market Research Analyst Related Careers

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Market Research Analyst Related Jobs

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