market research executive roles and responsibilities

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Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

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Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

• Monitoring and forecasting marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing, and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Maintaining strict confidentiality of sensitive information.
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
• Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

• Bachelors degree in market research or related (essential).
• Two years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics, and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, databases, and statistical packages.

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Market research analyst interview questions, analyst job description, analyst interview questions, equity analyst job description, equity analyst interview questions.

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Job descriptions and industry overviews

Market research executive: job description.

Olivia Rowland

21 Jun 2023, 15:39

Market research executives collect and analyse data for market research projects.

What does a market research executive do? Graduate salaries | Typical employers | Qualifications and training | Key skills

Market research executives gather and analyse data about customers’ needs, behaviour, beliefs and preferences – essential information for teams launching new products or refining existing ones.

Typical duties include:

• consulting clients about project requirements and objectives
• designing research methods such as interviews and questionnaires
• carrying out qualitative or quantitative research
• agreeing timescales and budgets
• supervising staff
• briefing interviewers
• keeping detailed records of progress to ensure the research process is not compromised
• writing reports, and interpreting and presenting findings
• making recommendations to clients and/or colleagues.

It’s common for market research executives to work either for an agency (known as ‘supply side’), where you work on different clients’ projects, or in-house (known as ‘client side’), where you work on projects within your own organisation.

Whether you work for an agency or in-house, you’re likely to work standard ‘office’ hours (9.00am–5.00pm) although you may not work in an office full time. You may need to work longer hours when deadlines are approaching, and you may need to travel to meet clients or colleagues in other locations from time to time.

Graduate salaries

Salaries for market research executives start at around £20,000, according to The Market Research Society. Your earnings will increase as you gain experience, which is likely to happen quickly in this role.

Typical employers of market research executives

• Market research agencies
• Management consultancies
• Government departments
• Advertising agencies
• Commercial organisations
• Manufacturers
• Large charities.

Vacancies are advertised by careers services and specialist jobs boards such as researchjobfinder.com, campaignlive.co.uk and jobs.marketingweek.com.

Not all jobs are widely advertised, so be prepared to network and make speculative applications.

Qualifications and training required

There are routes into this profession for university graduates and school leavers.

Most employers seek graduates with experience of developing research projects and carrying out data analysis, so a degree in social sciences, business, maths, geography or economics will be an advantage. You could also consider a specialist postgraduate marketing qualification to build or boost your skills.

Competition for jobs in this field is tough so work experience will help your job applications stand out. Look for internships, vacation work and volunteering opportunities that will help you build the skills recruiters look for. Experience of canvassing or market research interviewing is particularly useful.

School leavers can take a marketing apprenticeship, which involves working towards a qualification while working in a relevant job.

Key skills for market research executives

Employers in this sector will be seeking these skills:

• commercial awareness
• excellent analytical skills
• organisational skills
• interpersonal skills
• numerical skills
• excellent communication skills, both written and spoken
• attention to detail
• experience using specialist statistical software
• problem-solving skills.

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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Market Research Analyst Job Description Template

A market research analyst is the “ears” of the company. They asses the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.

Trusted by leading brands and startups

Watch the case study

In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g. financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

As such, the role needs to combine a strong technical skill set with the mindset of someone that can look at the bigger picture and translate data into tangible action plans.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Market Research Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.

Responsibilities

Data Gathering:

Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

Work cross-functionally to build relevant primary research collection tools for customers

• Consumers: Demographics, buying habits, needs, and price points
• Competitors: Pricing structures, current tactics, and sales channels

Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

Consistently exercise independent judgement and discretion in research matters

• Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

Deploy statistical modeling techniques to analyze data and forecast future trends

Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

Attend {{weekly sales meetings}} and present your research

Build out internal communication channels to keep the wider business updated with market news

Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

2-5 years of direct experience within similar roles

• Statistical software packages: {{SPSS, SAS, R or Stata}}
• Database manipulation {{SQL}} and CRM management
• Advanced data visualization methods: {{Tableau, Business Objects}}

A natural curiosity and a “big picture” mentality

Excellent spoken and written communication and the tenacity to hold an argument

• Ability to collaborate cross-functionally, with people of all levels

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How to hire market research analysts.

Market research analysts are skilled at ascertaining who will buy your company’s products or services. This guide to hiring a market research analyst features interview questions and answers, as well as best practices to help you identify the top candidates for your company.

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Francesco Castellano

Francesco has almost twenty years of experience in finance, consulting, business management, and sustainability. Throughout these years, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization spreading circular economy concepts, and Tondo lab, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.

Jimmy Stone

Jimmy has evaluated and supported transaction execution across a variety of industries and transaction types at the investment bank J.P. Morgan, the private equity firm Warwick Group, and as an independent consultant. He's consulted with businesses ranging from pre-revenue startups to $1+ billion public companies in various industries. Jimmy holds an MBA with honors from Wharton. He joined Toptal to help clients create tangible value while learning about new business models.

Pala Kuppusamy

Pala is an award-winning entrepreneur who founded three tech companies, growing one to 250+ people and leading another to an exit that generated a 16x return. He serves on the boards for startup and growth-stage eCommerce, market research, job pairing, and analytics companies. Pala has expertise in business strategy, financial models, marketing, customer, competition research and analytics, go-to-market and pricing strategies, and growth consulting.

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What does a market research analyst do?

Would you make a good market research analyst? Take our career test and find your match with over 800 careers.

What is a Market Research Analyst?

A market research analyst specializes in studying market conditions to identify potential sales opportunities for a product or service. They collect and analyze data on consumers' preferences, buying habits, and economic trends to help companies make informed decisions about their products and marketing strategies.

Market research analysts employ a variety of techniques, including surveys, interviews, focus groups, and statistical analysis, to gather relevant data. By evaluating market trends and consumer behavior, they provide valuable insights to businesses, enabling them to understand their target audience better and anticipate changes in demand. These professionals play an important role in shaping marketing campaigns, product development, and overall business strategies, ensuring that companies stay competitive in the market.

What does a Market Research Analyst do?

Duties and Responsibilities Market research analysts play a vital role in helping companies understand market trends, consumer behavior, and competitive landscapes. Their duties and responsibilities encompass a wide range of tasks aimed at gathering and analyzing data to provide actionable insights for strategic decision-making. Here are the key duties and responsibilities of a market research analyst:

• Data Collection: Market research analysts collect data through various methods such as surveys, interviews, questionnaires, and focus groups. They may also use tools to gather data from social media, online platforms, and public records.
• Data Analysis: Analysts use statistical software and techniques to analyze collected data. They interpret numerical data and transform it into meaningful insights, identifying patterns, trends, and correlations.
• Market Trends Analysis: Analysts study market trends, including consumer preferences, buying behaviors, and economic indicators. They assess the potential demand for products or services, helping businesses anticipate market changes.
• Competitor Analysis: Market research analysts analyze competitors' strategies, products, and market positioning. They identify strengths and weaknesses, providing companies with a competitive advantage by understanding the market landscape.
• Consumer Behavior Research: Analysts delve into consumer motivations, perceptions, and preferences. They evaluate factors influencing purchasing decisions, allowing businesses to tailor their products and marketing strategies to target audiences effectively.
• Report Generation: Analysts prepare detailed reports and presentations summarizing research findings. These reports often include visualizations such as charts and graphs to communicate complex data in a clear and understandable manner.
• Strategic Recommendations: Based on their analyses, market research analysts provide strategic recommendations to businesses. They offer insights on product development, pricing strategies, marketing campaigns, and market entry or expansion plans.
• Client Consultation: In consultancy roles, market research analysts engage with clients to understand their research needs. They design research methodologies, present findings, and offer actionable insights tailored to specific client objectives.
• Industry Analysis: Analysts assess broader industry trends, regulations, and technological advancements. They evaluate how these factors impact the market and provide industry-specific insights to businesses operating within that sector.

Types of Market Research Analysts Market research analysts can specialize in various fields and industries, each requiring unique skills and expertise. Here are some common types of market research analysts based on their areas of specialization:

• Consumer Market Research Analysts: These analysts focus on understanding consumer behavior, preferences, and buying patterns. They conduct surveys, interviews, and observational studies to gather insights into consumers' attitudes toward products and services.
• Product Market Research Analysts: Product-focused analysts research specific products or services to assess market demand, pricing strategies, and potential improvements. They analyze existing products, evaluate competitors, and identify opportunities for product enhancements.
• Advertising and Marketing Research Analysts: Analysts in this category study the effectiveness of advertising and marketing campaigns. They assess consumer responses to advertisements, analyze market trends, and provide recommendations for optimizing marketing strategies.
• Social and Opinion Research Analysts: These analysts focus on public opinion and social issues. They conduct surveys and polls to gather data on public attitudes, political preferences, social behaviors, and cultural trends. Their findings are often used by governments, nonprofits, and advocacy groups.
• Financial Market Research Analysts: Financial analysts specializing in market research assess financial markets, stocks, bonds, commodities, and investment opportunities. They analyze market trends, economic indicators, and company financial statements to provide insights to investors and financial institutions.
• Healthcare Market Research Analysts: Analysts in the healthcare sector study market trends related to pharmaceuticals, medical devices, healthcare services, and patient preferences. They analyze healthcare data to assist pharmaceutical companies, hospitals, and healthcare providers in making strategic decisions.
• Technology Market Research Analysts: Technology analysts research trends in the technology industry, including software, hardware, and emerging technologies. They assess consumer demand, competitor products, and industry innovations to provide insights for technology companies.
• International Market Research Analysts: Analysts specializing in international markets assess global market trends, cultural differences, and regulatory environments. They provide insights to companies looking to expand their operations internationally, helping them adapt their products and marketing strategies to different regions.
• Environmental Market Research Analysts: These analysts study market trends related to environmental issues, sustainable products, and green technologies. They assess consumer attitudes toward eco-friendly products and help businesses develop environmentally conscious strategies.
• Real Estate Market Research Analysts: Analysts in this field study real estate market trends, property values, and consumer preferences. They analyze data related to housing markets, commercial real estate, and property development to assist real estate agencies, developers, and investors.

Are you suited to be a market research analyst?

Market research analysts have distinct personalities . They tend to be investigative individuals, which means they’re intellectual, introspective, and inquisitive. They are curious, methodical, rational, analytical, and logical. Some of them are also enterprising, meaning they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic.

Does this sound like you? Take our free career test to find out if market research analyst is one of your top career matches.

What is the workplace of a Market Research Analyst like?

The workplace of a market research analyst is diverse and can vary based on the industry, the specific focus of research, and the type of organization they work for. Market research analysts are employed in various sectors, including market research firms, advertising agencies, consulting companies, corporate organizations, government agencies, and non-profit organizations. Here's an overview of what the workplace environment for a market research analyst might entail:

Office Environment: Market research analysts typically spend a significant amount of time in office settings, especially during tasks related to data analysis, report generation, and client consultations. In these environments, they work with computers, utilizing specialized software for data analysis, statistical modeling, and creating visually appealing presentations. Offices are often equipped with the necessary tools and technology to conduct research, such as survey software, databases, and communication systems.

Client Meetings and Consultations: Market research analysts frequently engage with clients to understand their research needs and present findings. These meetings can occur both in the analyst's office and at the client's location. During these consultations, analysts discuss research methodologies, data collection strategies, and the interpretation of results. Effective communication skills are crucial as analysts need to convey complex data and insights in a clear and understandable manner.

Fieldwork and Data Collection: Depending on the nature of the research project, market research analysts might conduct fieldwork to gather primary data. This could involve organizing focus group discussions, conducting surveys, or interviewing respondents. Fieldwork allows analysts to interact directly with consumers or participants, providing valuable qualitative insights that complement quantitative data.

Collaboration and Teamwork: Market research projects often require collaboration among a team of researchers, data analysts, and sometimes specialists from other disciplines. Analysts work closely with colleagues to design research studies, collect and analyze data, and develop comprehensive reports. Teamwork is essential for brainstorming ideas, validating research methodologies, and ensuring the accuracy of findings.

Remote Work and Flexibility: In recent years, the workplace of market research analysts has increasingly embraced remote work options, allowing professionals to work from home or other locations. This flexibility is particularly beneficial during data analysis and report writing stages, where analysts can focus on tasks without the distractions of a busy office environment. Remote work also enables collaboration through virtual meetings and communication tools.

Travel: For market research analysts involved in projects that require on-site data collection or client meetings, travel might be a component of their work. Analysts may need to visit focus group locations, attend industry conferences, or meet with clients in different cities or countries.

Defining the Role

Market researcher, what is a market researcher.

Similar Job Titles:

Market Research Analyst, Marketing Research Analyst, Market Researcher, Market Research Consultant, Market Research Specialist

A Market Researcher collects and studies information about customers, sales trends, products, and services to develop future marketing plans. They may also use the data gathered to write reports that are used to direct business plans.

When posting for a Market Researcher, many companies may use job titles such as Market Research Manager or Market Research Analyst (although some employers believe Researcher and Analyst are two distinct jobs).

What does a Market Researcher do, typically?

Collects information to influence marketing campaigns.

A Market Researcher pulls information from surveys, research reports, trend data, and business assessments that will guide future changes in products, services, and marketing tactics.

Is Familiar with consumer opinion collection methods

These specialists applies quantitative and qualitative methodologies to design, administer, and interpret surveys, experiments, focus groups, polls, market research, sales data, etc.

Organizes research results for analysis

They also work with data analysts to translate consumer data into functional and accessible information that is used to align a product, service, marketing strategy, or sales tactic with consumer desires and trends.

Common misconceptions about the Market Researcher role

A Market Analyst/Research Analyst: A Market Researcher collects and studies information, and usually works on both the font and back end of the data, performing experiments and interpreting results. A Market Research Analyst usually focuses on the back end, compiling and analyzing the data. These two roles often overlap.

A Market Intelligence Analyst: A Market Researcher collects and studies information relevant to a specific marketing strategy. A Market Intelligence Analyst focuses on information critical to a company’s markets.

Important metrics for a Market Researcher

Market Researchers use statistical methods to execute and evaluate research. These methods include:

• multiple regression,
• discriminant analysis
• factor analysis
• cluster analysis
• multidimensional scaling

Market Researcher Salary

US Based, employer-reported data for a Market Researcher:

• 25th Percentile $62 K
• Average $72.4 K
• 75th Percentile $81.7 K

Market Researcher Job Description

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Market Researcher at <Company XXX>, you’ll get to showcase your expertise designing and executing studies, surveys, and experiments to discover what our customers like and don’t like about our products and services. More specifically, you’ll get to:

• collect and study information about customers, sales trends, products, and services to direct our future business and marketing plans
• use your experience with consumer opinion collection methods to design, administer, and interpret surveys, experiments, focus groups, polls, market research, sales data, etc.
• work with data analysts to translate consumer data into functional and accessible information that can help us change or revise a product, service, marketing strategy, or sales tactic
• develop strong client and vendor relationships to deliver consumer information that has a direct affect on our business goals and ROI

Hire a Market Researcher

We can help you find a qualified Market Researcher who fits your specific needs. Send us a few details about your ideal candidate, and we’d love to start the search for you!

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Market Research Analyst Job Description

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Market research executive

Overview of the role.

Research projects to generate data and insight.

Details of standard

Occupation summary.

This occupation is found in private, public and third sector organisations. These include media, finance, local government, central government and health. Market, Social and Opinion Research enables organisations to understand customers, develop new products, identify business growth opportunities, understand society, develop new policies and address significant social concerns such as smoking, addiction, poverty and inequality. The broad purpose of the occupation is to work on research projects to generate data and insight. The Market Research Executive collects, analyses and interprets information collected from participants using digital and non-digital methods. They use qualitative techniques such as focus groups, in-depth interviews, and ethnography; quantitative techniques such as face to face/telephone/online surveys, statistical analysis; and analysis of numerical data; and secondary data analysis such as summarising, collating and synthesising existing research. The Market Research Executive role is key within the research function. They support the team from the beginning to end of the research project, across a range of research duties. This includes working closely with the research team to ensure project delivery in line with agreed resources and budgets. As part of this role it is essential to build and maintain relationships with internal and external clients and suppliers as appropriate. In their daily work, an employee in this occupation interacts with internal teams such as research, sales, marketing, IT, product development, finance, HR, legal and Operations. (Operations is the part of the research function that undertakes data collection, coding, data processing and data delivery to the research teams for analysis and reporting.) They also interact with external stakeholders, including members of the public, clients, service providers, agencies, the media, local and central government and research participants. They are expected to work independently on certain duties and as part of the wider office based research team on other duties including day to day responsibility for leading elements of a research project. The Market Research Executive is accountable to a line manager within the research team, with no staff management or budgetary responsibilities. The Market Research Executive role is predominantly office based, however there may be some off-site duties at various locations such as attendance at research group discussions, research interviews, client/agency meetings. An employee in this occupation will be responsible for under supervision, the investigation, design and set up of research projects, organisation, preparation and collection of data and summarising, evaluating and analysing of data and reporting of research findings undertaken with awareness and understanding of human resource, costs and budgetary restraints/opportunities. These activities will require capturing, comparing, checking and analysing primary research data; undertaking desk research/secondary research; checking, monitoring and screening participants; structuring and segmenting data for analysis and validating data for quality and accuracy. There will also be day to day responsibility for leading elements of research project delivery and specific research tasks in collaboration with internal and external stakeholders as appropriate. The areas of responsibility, resources they manage and reporting will vary across employers depending on factors such as size or type of organisation.

Typical job titles include:

Occupation duties.

K1 : The role research plays in the business process, such as the target market, consumers (behaviour or attitudes), competitors or the industry as a whole. Back to Duty

K2 : How research is used to address business, customer and policy questions, such as information related to products, services or advertising etc. Back to Duty

K3 : The principles of Quantitative research and the underlying theories such as sampling, representativeness, statistical theory, data collection and analysis. Back to Duty

K4 : The principles of Qualitative research and underlying theories of the social sciences e.g. representativeness, sampling theory analysis methods. Back to Duty

K5 : The research methodologies including face to face (f2f), telephone, online, and postal. Back to Duty

K6 : Approaches to primary research and the different sources of primary research data. Back to Duty

K7 : Approaches to secondary research and how information is sourced and utilised from previously conducted studies. Back to Duty

K8 : The principles of research project management such as time management, scheduling, resourcing, costs and budgeting. Back to Duty

K9 : Relevant regulatory and legislative requirements such as data protection, GDPR, confidentiality, informed consent and safeguarding, ethics and The Market Research Society Code of Conduct. Back to Duty

K10 : Technologies such as digital sources, systems and software, that can help deliver market research, delivery and evaluation. Back to Duty

K11 : Technology and software used to provide appropriate representation of data and manipulate them into appropriate formats (tables, graphs and portfolios) for publication. Back to Duty

S1 : Liaise with and manage, clients, stakeholders, internal teams and external suppliers to deliver required outcomes. Back to Duty

S2 : Undertake data collection, data analysis, data presentation and data storage including analysis and validation of the outputs from primary or secondary research data sources. Back to Duty

S3 : Interpret, prepare and communicate research findings such as presentations, reports, and workshops. Back to Duty

S4 : Make evidence-based recommendations from research results. Back to Duty

S5 : Use communications skills and techniques such as negotiation, collaboration, problem solving, and decision making. Back to Duty

S6 : Interpret research objectives and translate into research design and implementation. Back to Duty

S7 : Use digital and IT software packages relevant to the role. Back to Duty

S8 : Use research/survey software to gather audience insight and/or evaluation such as SPSS (Statistical Product and Service Solutions). Back to Duty

S9 : Select and use appropriate research design techniques. Back to Duty

S10 : Evaluate data and research findings to derive insights to support improvements to future research projects. Back to Duty

B1 : Works without bias. Back to Duty

B2 : Seeks learning opportunities and continuous professional development. Back to Duty

B3 : Works collaboratively. Back to Duty

B4 : Works ethically recognising participants needs and data privacy. Back to Duty

B5 : Works flexibly and adapts to circumstances. Back to Duty

B6 : Takes responsibility, shows initiative and is organised. Back to Duty

English and Maths

Apprentices without level 2 English and maths will need to achieve this level prior to taking the End-Point Assessment . For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

Professional recognition

This standard aligns with the following professional recognition:

• The Market Research Society for Member Grade

Additional details

Occupational level:, duration (months):.

this apprenticeship will be reviewed in accordance with our change request policy .

End-point assessment (EPA plan)

Rigorous robust and independent assessment undertaken by an apprentice at the end of training to test that the apprentice can perform in the occupation they have been trained in and can demonstrate the duties, and knowledge, skills and behaviours (KSBs) set out in the occupational standard

End-point assessment organisation (EPAO)

An organisation approved to deliver end-point assessment for a particular apprenticeship standard. EPAOs must be on the register of end-point assessment organisations

Holistic or synoptic

Assessment of an apprentice’s knowledge, skills and behaviours in an integrated way i.e. assessing several KSBs at the same time

Knowledge, skills and behaviours (KSB)

What is needed to competently undertake the duties required for an occupational standard

Referred to in relation to assessment methods; fit for purpose

Change request policy

Most changes to an apprenticeship are made as a result of a holistic review of it. We prioritise the need for such reviews based on a range of factors. These include:

• the time since the apprenticeship was developed or last reviewed (taking account of its typical duration)
• the existence of any known problems with it (e.g. lower than expected starts, low achievement rate, high withdrawal rate, any issues with the availability of training or end-point assessment provision)
• whether the apprenticeship is currently subject to a dispensation
• the relative significance of the apprenticeship based on how many users it has

The availability of an employer group to support a review and its potential impact on any related technical education product also inform the timing of a review.

Details of apprenticeships that are currently being revised or adjusted are available in our r evisions and adjustments status report.

Market research executive assessment plan

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If you are interested in becoming an apprentice -

you can find out more at www.gov.uk becoming an apprentice.

You can also search for an apprenticeship.

For all other queries please contact us.

If you are a potential employer -

you can find out more about hiring apprentices at www.gov.uk/employinganapprentice.

If you have a query about the apprenticeship standard content or Trailblazer membership

the trailblazer contact for this standard is [email protected]

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What is a Market Research Manager?

Learn about the role of Market Research Manager, what they do on a daily basis, and what it's like to be one.

• What is a Market Research Manager
• How to Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
• Professional Goals
• Resume Examples
• Cover Letter Examples

Start Your Market Research Manager Career with Teal

Definition of a Market Research Manager

What does a market research manager do, key responsibilities of a market research manager.

• Developing research objectives and designing survey methodologies and questionnaires
• Identifying target demographics and determining the most effective means of reaching them
• Managing and overseeing the collection, analysis, and interpretation of market data
• Leading a team of analysts and researchers, providing guidance and expertise
• Collaborating with cross-functional teams, including marketing, product development, and sales, to integrate research findings into business strategies
• Presenting insights and recommendations to senior management to guide business decisions
• Monitoring and forecasting market trends to identify potential opportunities and threats
• Evaluating the effectiveness of marketing campaigns and strategies
• Ensuring the accuracy and validity of data and research findings
• Staying abreast of industry changes, technological advancements, and best practices in market research
• Managing the market research budget and ensuring projects are delivered on time and within financial constraints
• Building and maintaining relationships with external research agencies and vendors when necessary

Day to Day Activities for Market Research Manager at Different Levels

Daily responsibilities for entry level market research managers.

• Assisting with the design and implementation of research studies
• Collecting data through surveys, focus groups, and other research methods
• Performing basic data analysis and interpretation
• Preparing reports and presentations with research findings
• Coordinating with vendors and research participants
• Learning about different market research techniques and software

Daily Responsibilities for Mid Level Market Research Managers

• Developing research proposals and defining objectives
• Overseeing the execution of research projects from start to finish
• Managing a team of researchers and analysts
• Interpreting complex data sets and synthesizing findings
• Communicating insights and recommendations to stakeholders
• Ensuring research practices adhere to industry standards and ethics

Daily Responsibilities for Senior Market Research Managers

• Leading the development of comprehensive market research strategies
• Advising on product development and marketing strategies based on research insights
• Building relationships with key stakeholders and influencing business decisions
• Identifying new market opportunities and assessing potential risks
• Championing the integration of market research findings into organizational planning
• Mentoring and developing talent within the market research team

Types of Market Research Managers

Consumer insights manager, competitive intelligence manager, market strategy manager, product research manager, brand research manager, international market research manager, what's it like to be a market research manager , market research manager work environment, market research manager working conditions, how hard is it to be a market research manager, is a market research manager a good career path, faqs about market research managers, how do market research managers collaborate with other teams within a company, what are some common challenges faced by market research managers, what does the typical career progression look like for market research managers.

How To Become a Market Research Manager in 2024

Related Career Paths

Shaping brand identity and driving market presence through strategic storytelling

Driving brand vision, orchestrating innovative strategies for market dominance

Strategizing brand growth and consumer engagement through innovative campaigns

Driving product success through strategic marketing, understanding customer and market trends

Driving brand awareness and customer acquisition with data-driven marketing strategies

Shaping brand identity and positioning, driving market influence through strategic planning

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Research Executive Job Description

Research executive duties & responsibilities.

To write an effective research executive job description, begin by listing detailed duties, responsibilities and expectations. We have included research executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Research Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Research Executive

List any licenses or certifications required by the position: ACLAM, ACLS, BLS, R&D

Education for Research Executive

Typically a job would require a certain level of education.

Employers hiring for the research executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Economics, Business, Statistics, Psychology, Social Sciences, Education, Sociology, Communication, Management

Skills for Research Executive

Desired skills for research executive include:

Desired experience for research executive includes:

Research Executive Examples

• Microsoft Word (.docx) .DOCX
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• Offering support for all editorial and commercial needs for the CEE countries with focus on Hungary
• Manage supply and quality of data and software from Hungary and SEE peoplemeter data suppliers
• Manage supply and quality of data and software from Bulgaria and CEE peoplemeter data suppliers
• Explore further automation of the existing data runs
• Assisting in the coordination of all interviewing/research material (sample, questionnaire design/artwork/programming (CATI)/testing, outputs )
• Management of small projects throughout their lifecycle, including commissioning, daily project management, analysis of results and presentation of findings
• Support wider team with larger projects as part of a project team
• Ability to be very detail-oriented
• A commercial mind
• This position will primarily deal with quantitative research.A working knowledge of the following is strongly preferred in order to apply for the position
• Mastery of online and other research related technology, such as Qualtrics
• Mastery of research-related technology such as databases, automation, and web site development
• Task orientation
• Intellectual curiosity about publishing industry processes and dynamics
• Ability to build productive relationships with outside vendors
• Ability to educate and train publishing professionals on preferred methods and techniques for information gathering, analysis, planning
• Managing executive’s calendars and telephone coverage
• Scheduling and coordination of meetings and video conferences
• Arranging travel for department
• Preparing expense reports for department
• Overseeing and processing department invoices and contracts with a mindful eye on the budgets and required processes
• Keeping track of team’s vacation and group calendars
• Previous experience working within a market research role – agency or client side
• Experience of ad-hoc/custom quantitative research and a sound grasp of data analysis software
• Strong grasp of basic research skills is essential – designing questionnaires, script checking, designing table specifications, table checking, data analysis / interpretation and charting of data
• Advantageous - Proven track record in delivering profitable research projects across a number of accounts/revenue streams
• Ability to follow up on projects in a collaborative, cooperative manner
• Ability to motivate part-time employees doing repetitive data entry
• 10+ years of experience within Medical Device Clinical Research
• Very good knowledge and strong understanding of the Hungarian TV/ media market
• Relevant working knowledge & full exploitation of local peoplemeter data analysis system Arianna
• Ability to manage workload and to meet deadlines
• Stewarding incoming internal and external household compliance review cases
• Verify data to ensure accuracy
• Be the key contact for the team to delve into TV viewing figures to analyze, detect and resolve inconsistencies and client driven issues
• Responsible for creating, suggesting and driving software developments to improve software functions and usability
• Maintain backend databases to ensure that Infosys+ and Xpert+ always return correct data values
• Responsible for ensuring daily data production is valid and Gold standard
• Produce data reports and ad hoc analysis to support the Client Services team
• Assist the Technical Operations Director with new developments, implementations and ad-hoc support
• Prepares the project agreements, confidentiality agreements, and/or justification memos of assigned projects, and ensures that the purchase order (PO) of such projects are released in time for target project launch
• Monitor timelines and deliverables for assigned research projects
• Very good knowledge and strong understanding of the Bulgarian TV/ media market
• Relevant working knowledge & full exploitation of local peoplemeter data analysis system
• Bulgarian native speaker
• Experience with data sources across advertising, audience and industry
• PhD or Master’s degree from an accredited institution with ten plus (10+) years’ experience in pharma industry
• Four (4) to six (6) years Project Management skills
• Liaise with clients and their assistants
• Process and track expense reports, reconcile credit card statements monthly
• Organize and maintain appointment calendar using MS Outlook, schedule meetings and conferences
• Answer, screen and route telephone calls
• Prepare letters, memoranda and presentations
• Achieve revenue goals on a quarterly / annual basis
• Drive early stage opportunities through the pipeline
• Drive engagement with clients, usage of our product, and deliver an exceptional customer experience
• Accurately manage and forecast sales pipeline
• Grade B or above for Maths and English at GSCE
• Four (4) to six (6) years leadership skills
• Experience in leading cross functional/diverse teams
• Proven track record in drug discovery
• Ability to maneuver through complex global organization
• Sense of urgency, entrepreneurial thinking, problem solving skills with can-do approach and ownership
• 1 to 2 years previous Administrative Assistant experience
• To get the opportunity to work in a client facing role and to know our clients and products
• To work creatively and collaboratively to achieve individual and team specific goals
• Liaise with internal colleagues to understand briefs and pas on critical information
• Validate and Verify date and questionnaire to ensure accuracy
• Close contact with clients, being present in meetings and weekly coference calls
• Knowledge in determining statistical samples to monitor the data
• Project presentations to clients with positive impacts
• Will work with the team in order to generate Insights that meets the client's necessity
• Support the Account Manager with proposal writing
• Adopt the GreenWorks model with a specific focus on the phases of Discovery and Impact to generate relevant and meaningful deliveries according to the planned deadlines
• Interest in TV industry is a plus
• Detail-oriented and confident in working with numbers
• A flexible team player who can confidently manage the requested tasks of multiple people with diplomacy
• The candidate should have at least 2 years of experience in applied research (quant/qual)
• Demonstrated experience maintaining effective relationships throughout a large organization, effective teambuilding / teamwork with staff
• A persuasive communicator who possesses superior oral and written communications skills, effective organizational skills and ability to present ideas with power and persuasion

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Marketing Executive Job Description & Roles and Responsibilities

A Marketing Executive is a professional who designs and executes marketing strategies to promote products or services. He or she analyses the latest market trends and identifies target audience and then prepares marketing campaigns for the respective product or service one is working on. A marketing executive is responsible for brand visibility and sales maximisation.

Marketing Executive Job Description

Marketing executive duties and responsibilities, career progression of a marketing executive, marketing executive qualifications, marketing executive skills, top recruiters, marketing executive salary.

A Marketing Executive Job Description includes being creative to make marketing campaigns, while conducting research and analysing data and identifying the audience for the product or service. He or she also constantly compiles, distributes and presents ideas regarding marketing strategies.

A marketing executive also manages production and performance of multimedia content. One also updates databases using customer relationship management systems. He or she also monitors the performance of marketing campaigns to analyse and improve the marketing process as a whole.

Marketing Executive Roles and responsibilities vary depending upon the sector he or she is working in. Some of the marketing executive duties are mentioned below:

Customising Plans: A Marketing Executive has a duty of customising marketing plans according to each of the different products or services one is assigned to work on. Each plan designed by a marketing executive in such a way that it can fit in the latest market trends.

Networking: A Marketing Executive is responsible for networking and developing relations with suppliers, large contractors, partner organisations and other business stakeholders. Networking for a marketing executive becomes essential to understand the market of the product better, to update plans accordingly.

Monitoring and Analysing: A Marketing Executive is responsible for monitoring market trends and analysing customer activities to identify business opportunities. One also monitors the performance of ongoing campaigns and analyses if any changes are required. This helps in making future campaigns more effective and successful.

Preparing Reports: One of the roles of a Marketing Executive is to create and generate reports related to key points of the performance of ongoing campaigns. These reports are helpful in producing relevant marketing information and evaluating trends.

• Online Marketing Courses & Certifications
• Free Marketing Courses & Certifications

Marketing is a multidimensional field which includes a variety of job titles each customised to fit in specific aspects of the marketing process. From making creative campaigns to analysing market trends these roles play an important role in the success of a brand's image in the market.

An individual can become a part of the following hierarchy of marketing job titles.

Marketing Coordinator: Marketing Coordinator is an entry-level position in which individuals support the marketing department by organising campaigns, managing event logistics and conducting market research. One also assists in decision making processes.

Marketing Executive: Marketing executive is an important cog in the marketing machinery of an organisation. A marketing executive is assigned to develop and execute marketing strategies. On coordinates with other departments to ensure campaigns are effective and successful in achieving the goals of the firm.

Senior Marketing Executive: Senior Marketing Executive is an experienced professional who manages large marketing initiatives and teams. He or she is also responsible for budgeting and strategic planning which is instrumental in the marketing department.

Director of Marketing: Director of Marketing is a senior position responsible for watching over the overall performance of the marketing department. One is assigned to form long term objectives, find new market opportunities and make sure the marketing plans are consistent and effective in achieving organisational goals.

Vice President of Marketing: The role of a Vice President of Marketing involves guiding the marketing strategies of the company at a high level. He or she is a key factor driving the organisation’s leadership, brand growth ,customer engagement and market share through strategic planning and execution.

Chief Marketing Officer (CMO): Chief Marketing Officer is the highest rank within the marketing department of an organisation. One oversees the global strategies and watches over branding and advertising. He or she plays a pivotal role in the functioning of a firm.

• Top Online Traditional Marketing Courses to Pursue
• Top 5 Online Marketing Courses to Get High Salary

A Marketing Executive is required to have a strong command on the subjects of business and marketing. One needs to have practical knowledge and experience to create an impact in the respective field. To excel in this career it is suggested to opt for the commerce stream in the 10+2.

One can then follow up by pursuing bachelor's in business administration or commerce and eventually opt for a masters in business administration in the field of marketing. This career can be also opted by students of other streams by opting for a masters in marketing after completing their bachelor in any of the courses of their preference.

Bachelor Degrees

Masters Degrees

• MBA Marketing Management

Marketing Executive is a highly skill demanding job, interested candidates except the necessary qualifications must possess the essential skills which will be crucial for working in a marketing department. Some of the important skills are listed below.

Analytical Skills: Marketing executives are required to prepare and execute marketing plans for which they need strong analytical skills. They are required to analyse the customer data and performance of the current campaign so that they can stay up to date with latest trends .

Creativity: Crafting compelling marketing campaigns to attract a customer base and achieve a solid market share requires highly creative candidates. The executives should be creative enough to make the campaigns attention grabbing and informative , so that the sales can be maximised.

Communications Skills: Another important skill for the marketing executives to possess. A marketing executive must have good verbal and written communication skills and understanding how to communicate with team and clients in order to have a smooth functioning can help achieve organisational goals.

Technical Skills: A marketing executive should have some core technical skills to create plans and track the performance of the marketing strategies. One must have skill and knowledge of using various marketing tools and software in order to perform efficiently.

• Types of Marketing Jobs and Salary

Marketing is a highly demanded and desired profile amongst all kinds of corporate business. The marketing employees are recruited in high abundance. Listed below are some of the top recruiters of marketing job profiles.

• Tata consultancy services

Marketing executives are paid handsomely due to the constant demand in the market and marketing being an essential part of any kind of corporation. Table below provides an estimate of the salary of an marketing executive

Source :- Glassdoor

Note: The salary figures mentioned anywhere in these articles are just for reference purposes. Actual salaries may vary depending on respective candidates, employer, job location and numerous other factors.

A Marketing Executive is a professional responsible for creating and managing marketing campaigns for an organisation to promote its products and services. Marketing is a fundamental function in any firm, hence the demand for a marketing executive remains high. Therefore the payout of a career in marketing is very good. Interested candidates should cultivate the skills mentioned above and acquire the qualifications and practical experience to truly excel in this field. The future of the career is positive and progressive.

Frequently Asked Question (FAQs)

Marketers create and apply marketing strategies to promote particular products or services in order to maximise profit for the organisation.

Automotive Industry is the highest paying for a marketing profile.

Yes the demand for marketing profiles is very high.

A bachelor's degree in marketing is the best.

Chief Marketing Officer (CMO).

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U.S. Department of the Treasury

Role of the treasury.

The U.S. Department of the Treasury's mission is to maintain a strong economy and create economic and job opportunities by promoting the conditions that enable economic growth and stability at home and abroad, strengthen national security by combating threats and protecting the integrity of the financial system, and manage the U.S. Government’s finances and resources effectively.

Treasury's mission highlights its role as the steward of U.S. economic and financial systems, and as an influential participant in the world economy.  

The Treasury Department is the executive agency responsible for promoting economic prosperity and ensuring the financial security of the United States. The Department is responsible for a wide range of activities such as advising the President on economic and financial issues, encouraging sustainable economic growth, and fostering improved governance in financial institutions. The Department of the Treasury operates and maintains systems that are critical to the nation's financial infrastructure, such as the production of coin and currency, the disbursement of payments to the American public, revenue collection, and the borrowing of funds necessary to run the federal government. The Department works with other federal agencies, foreign governments, and international financial institutions to encourage global economic growth, raise standards of living, and to the extent possible, predict and prevent economic and financial crises. The Treasury Department also performs a critical and far-reaching role in enhancing national security by implementing economic sanctions against foreign threats to the U.S., identifying and targeting the financial support networks of national security threats, and improving the  safeguards of our financial systems.

Organization

The Department of the Treasury is organized into two major components, the Departmental offices and the  operating bureaus . The  Departmental Offices  are primarily responsible for the formulation of policy and management of the Department as a whole, while the operating bureaus carry out the specific operations assigned to the Department. Our bureaus make up 98% of the Treasury work force. The basic functions of the Department of the Treasury include:

• Managing Federal finances;
• Collecting taxes, duties and monies paid to and due to the U.S. and paying all bills of the U.S.;
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I had nightmares and started drinking heavily because I was so burned out at work. Quitting was the only way out.

• Shelley Paxton learned that success meant climbing the corporate ladder from a young age.
• She developed an unhealthy relationship with work during her career as a marketer. 
• Paxton became severely burned out as an executive and had to quit to overcome her health problems. 

The following as-told-to essay is based on a transcribed conversation with Shelley Paxton, an author, speaker, and coach, about her experience with professional burnout. It has been edited for length and clarity.

I grew up in a middle-class, straight-laced family but always felt restless. I was raised primarily in Minneapolis, which felt very homogenous. I always wondered what else was out there.

After I graduated from high school, I went to Boston College. I felt drawn to the East Coast because I wanted to be in a place with lots of diversity. Moving to Boston was one step toward broadening my worldview.

Success meant climbing the corporate ladder to the top

After college, I started working as an assistant account executive in 1992 in Chicago at a huge global advertising agency called DDB . I followed in my dad's footsteps as a marketer. He worked on many cool brands. I watched him work his way up in his career to become the CEO of Hagen Dazs eventually. He made the script of success clear: climb every rung of the corporate ladder, work for sexy brands, and get bigger and bigger titles.

I was rebellious growing up, but now I can see that his career path influenced me.

At 26, I was successful in my career and had an active social life. I'd even taken a four-month sabbatical, or "soulbbatical" as I call them now, to travel Europe. In my journals from 1996, I talked about following the winds of my soul and the tensions I felt in my career, but I didn't know who to talk to about my doubts.

My solution was to move to Istanbul for an international role at the agency I was working for.

Looking back, I took this role because I wanted to do something different, but I didn't know how to process that desire, so I stuffed it back down. I was trying to achieve a corporate career and travel — to reach success the Shelley Paxton way.

I returned to the United States in 2000 to take a senior role at AOL. I then continued to work in marketing roles with large clients like Visa.

I wanted to rebrand myself after a divorce

When Harley-Davidson hired me as VP of Global Integrated Marketing and Planning in 2010, I was 40 and had just gone through a very traumatic divorce. I felt like my life was upside down.

Harley-Davidson was my first opportunity to work on the client side of marketing, not the agency side. I saw myself as a biker babe marketer for one of the most iconic motorcycle brands on the planet. I thought, "Hell yes, I want to do that."

I thought the role would be my chance for reinvention, but ultimately, it was my final lesson and wake-up call.

If I wasn't working, who would want me?

I had struggled throughout my career with prioritizing work over my well-being.

This was an unfortunate pattern for me. Back in 2006, I agreed to go to Shanghai for a work assignment for Omnicom Media Group. At the time, my now ex-husband and I were trying to have children and wanted stability. Instead of honoring that, I said yes to the assignment because I feared the company would no longer see me as valuable if I said no.

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I always believed that if I didn't put work first, Harley, or any company I worked for, wouldn't want me anymore. And who would I be, then?

I had allowed my entire sense of self and self-worth to be tied to my job, and it was a dangerous place to be. I always put work over my well-being and wasn't good with boundaries.

This pattern became more unhealthy at Harley. I was working late, canceling social plans to work more, and constantly checking my work emails or taking calls after hours.

I had the role of a lifetime, and I didn't feel happy

My dad had taught me to climb all the rungs. He was telling me, "You're going to be the president of Harley-Davidson. You've got this. Keep going. Keep climbing." But I realized I didn't want that — even when I was promoted to CMO in 2014.

I was exhausted and burned out, and I felt guilty that I wasn't happy in my new role. It was a marketer's dream job, and I felt privileged even to ask, "Is this all there is?"

In September 2015, I started having vivid recurring nightmares about my dog, who had died. In my dream, I neglected my beloved companion, and my dog had become emaciated, and I'd been too busy to notice. Shortly after, I started drinking heavily to cope with the stress and help myself fall asleep.

I was able to function while drinking one or two bottles of wine before bed, but I started ignoring my own personal policies on drinking — like not drinking on planes and while traveling. Suddenly, I was drinking in airports, on planes, and at events.

I was trying to numb the painful truth of my own unhappiness while pretending to the outside world that I had it all together.

Seeking help made me confront my unhappiness

The decline in my physical well-being, which included weight gain, stomach issues, chronic coughing, and overall feelings of exhaustion, forced me to see a doctor in early 2016.

I wanted to see a doctor who specialized in Eastern and Western medicine so I could share that what I was experiencing was mental, physical, emotional, and spiritual. Sharing and accepting that I was unhappy was how I started on the path to leaving the corporate world.

I quit Harley-Davidson in September 2016, and I stopped having nightmares. I worked with my financial advisor, and while I wasn't in a position to retire, I did have enough savings to give me some leeway while I decided on my next steps.

Initially, I didn't know what to do next, but I've since found my calling in helping others define their own version of success — one that doesn't burn them out or compromise their values.

When I first quit, I was inundated with messages from recruiters and tempting opportunities to rejoin the corporate world, but I didn't pursue them beyond a few meetings. I started traveling, enjoying time in France, and writing my book in New Zealand before going to Canada, Italy, and the United States.

Speaking about my journey has been my most important role

10 months into what I now call my "soulbbatical," my dad had a stroke. I made it my priority to support my family. Once he began to recover, I shared pieces of what evolved into my book at a writer's retreat.

I was encouraged to think bigger and share my message through speaking engagements and coaching programs for business leaders.

When I left Harley, I created the title Chief Soul Officer out of thin air because I was desperate to put something on my LinkedIn. I see it as the greatest title I've had because it reminds me of the importance of listening to my soul and letting it guide me.

Watch: Marketing leaders from Amazon, LinkedIn, Lego Group and more tell Insider what pandemic-fueled business changes are likely to stick around

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Infrared capital partners appoints gianluca minella as head of infrastructure research.

by Released

InfraRed Capital Partners has appointed Gianluca Minella as head of infrastructure research, a newly created role within InfraRed’s Capital Formation Group.

Minella joins from ADIA, the Abu Dhabi Investment Authority, where he was head of portfolio strategy and research across private and listed infrastructure equity, debt, and funds.

Minella will lead InfraRed’s research function, providing deep insights and analysis across the evolving infrastructure asset class for the investment community. He also will support InfraRed’s investment platform with independent macro and market analysis, as ADIA seeks to identify value in existing and new investment opportunities, and will contribute to the development of new products and strategies.

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