market research executive roles and responsibilities

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Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

Monitoring and forecasting marketing and sales trends.
Assisting in the development of marketing plans.
Conducting research on specific market conditions.
Analyzing consumer preferences to determine the potential sales of a product or service.
Analyzing prices, methods of marketing, and distribution.
Measuring the effectiveness of marketing programs and strategies.
Devising and evaluating methods for data collection.
Gathering data on consumers, competitors, and market conditions.
Using statistical software to analyze and interpret data.
Maintaining strict confidentiality of sensitive information.
Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

Bachelors degree in market research or related (essential).
Two years of experience in market research and analysis.
Analytical thinker with strong theoretical and research proficiencies.
Ability to comprehend and interpret competitor strategies and consumer behavior.
Thorough knowledge of marketing programs and strategies.
Ability to gather large amounts of data and convert it into meaningful analysis.
Solid organizational skills and detail-oriented.
Ability to work under pressure and meet strict deadlines.
Strong proficiency in math, web analytics, and business research tools.
Brilliant written and verbal communication skills.
Ability to simplify complex information into a user-friendly format.
Proficient in Microsoft Office, databases, and statistical packages.

Market research analyst interview questions, analyst job description, analyst interview questions, equity analyst job description, equity analyst interview questions.

Job descriptions and industry overviews

Market research executive: job description.

Olivia Rowland

21 Jun 2023, 15:39

Market research executives collect and analyse data for market research projects.

What does a market research executive do? Graduate salaries | Typical employers | Qualifications and training | Key skills

Market research executives gather and analyse data about customers’ needs, behaviour, beliefs and preferences – essential information for teams launching new products or refining existing ones.

Typical duties include:

consulting clients about project requirements and objectives
designing research methods such as interviews and questionnaires
carrying out qualitative or quantitative research
agreeing timescales and budgets
supervising staff
briefing interviewers
keeping detailed records of progress to ensure the research process is not compromised
writing reports, and interpreting and presenting findings
making recommendations to clients and/or colleagues.

It’s common for market research executives to work either for an agency (known as ‘supply side’), where you work on different clients’ projects, or in-house (known as ‘client side’), where you work on projects within your own organisation.

Whether you work for an agency or in-house, you’re likely to work standard ‘office’ hours (9.00am–5.00pm) although you may not work in an office full time. You may need to work longer hours when deadlines are approaching, and you may need to travel to meet clients or colleagues in other locations from time to time.

Graduate salaries

Salaries for market research executives start at around £20,000, according to The Market Research Society. Your earnings will increase as you gain experience, which is likely to happen quickly in this role.

Typical employers of market research executives

Market research agencies
Management consultancies
Government departments
Advertising agencies
Commercial organisations
Manufacturers
Large charities.

Vacancies are advertised by careers services and specialist jobs boards such as researchjobfinder.com, campaignlive.co.uk and jobs.marketingweek.com.

Not all jobs are widely advertised, so be prepared to network and make speculative applications.

Qualifications and training required

There are routes into this profession for university graduates and school leavers.

Most employers seek graduates with experience of developing research projects and carrying out data analysis, so a degree in social sciences, business, maths, geography or economics will be an advantage. You could also consider a specialist postgraduate marketing qualification to build or boost your skills.

Competition for jobs in this field is tough so work experience will help your job applications stand out. Look for internships, vacation work and volunteering opportunities that will help you build the skills recruiters look for. Experience of canvassing or market research interviewing is particularly useful.

School leavers can take a marketing apprenticeship, which involves working towards a qualification while working in a relevant job.

Key skills for market research executives

Employers in this sector will be seeking these skills:

commercial awareness
excellent analytical skills
organisational skills
interpersonal skills
numerical skills
excellent communication skills, both written and spoken
attention to detail
experience using specialist statistical software
problem-solving skills.

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Market research analyst: job description

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Market Research Analyst Job Description [Updated for 2024]

In today’s data-driven business landscape, the demand for market research analysts is soaring.

As the business world evolves, the need for savvy professionals who can gather, analyze, and interpret market data becomes increasingly critical.

But what does being a market research analyst truly entail?

Whether you are:

A job seeker looking to unravel the complexities of this role,
A hiring manager seeking to draft the perfect candidate profile,
Or simply curious about the intricacies of market research analysis,

You’ve come to the right place.

Today, we present a customizable market research analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Market Research Analyst Duties and Responsibilities

Market Research Analysts use a range of tools and methodologies to gather and interpret data on market conditions, customer behaviors, and competitor activity.

Their findings assist businesses in making informed decisions about market opportunities, product or service development, and marketing strategy.

Their primary duties and responsibilities include:

Conducting primary and secondary market research using various methods such as surveys, focus groups, and data analysis
Monitoring and forecasting market trends and consumer behavior
Identifying potential markets and testing them extensively
Collecting data on competitors and analyzing their prices, sales, and marketing methods
Preparing reports using statistical software and presenting findings to management
Devising and evaluating methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires
Working closely with other departments, such as marketing and sales, to understand and address business needs
Advising businesses on market conditions, consumer behavior, and marketing strategies

Market Research Analyst Job Description Template

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions.

The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

Qualifications

Proven market research analysis experience
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Search engines, web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking
BS degree in Statistics, Marketing or related field
Health insurance
Dental insurance
Retirement plan
Paid time off
Professional development opportunities

Additional Information

Job Title: Market Research Analyst
Work Environment: Office setting with options for remote work. Some travel may be required for market research or client meetings.
Reporting Structure: Reports to the Market Research Manager or Marketing Director.
Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
Pay Range: $62,000 minimum to $105,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Market Research Analyst Do?

Market Research Analysts play a crucial role in helping organizations understand their markets, customers, competitors, and other variables that affect business performance.

They work for corporations, marketing agencies, consulting firms or they may be self-employed.

They collect data and conduct research to understand market trends, consumer attitudes, and competitive practices.

This involves designing surveys, conducting interviews or focus groups, analyzing data using statistical software, and preparing reports.

Their main goal is to help the company understand what products people want, who will buy them, and at what price.

They use this information to help organizations develop marketing strategies, define target audiences, set pricing structures, and identify opportunities for business growth.

Market Research Analysts also track and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, and present their findings to the management using graphs and charts.

They work closely with other teams within the organization such as sales, product development, and senior leadership to provide insights that drive strategic decisions.

In addition to this, they are expected to keep up-to-date with the latest research methodologies, data analysis techniques, and marketing trends.

Market Research Analyst Qualifications and Skills

Market Research Analysts require a combination of technical skills, soft skills, and industry-specific knowledge to effectively analyze market conditions and guide business strategies, including:

Strong analytical skills to interpret complex data and convert it into understandable results.
Excellent communication skills to present findings and translate complex data into understandable documents and reports.
Detail-oriented abilities to ensure accurate data collection and interpretation, as well as thorough market analyses.
Proficiency in statistical software, databases, and design programs for data manipulation and visualization.
Critical thinking skills to identify trends, patterns, and insights in the data and make strategic recommendations based on findings.
Interpersonal skills to work effectively with different teams and stakeholders, understanding their informational needs and presenting relevant findings.
Ability to work under pressure and meet tight deadlines, demonstrating exceptional time management skills.
Knowledge of the industry and its latest trends, being able to anticipate changes in the market and their possible impacts.

Market Research Analyst Experience Requirements

Entry-level Market Research Analysts typically have 1 to 2 years of experience, gained through internships or part-time roles in market research, data analysis, or a related field.

They often have hands-on experience with data collection methods and statistical software.

Candidates with 2 to 5 years of experience usually have a solid understanding of market research methods, data analysis, and market trends.

They may also have experience with report writing and presenting findings to stakeholders.

Senior Market Research Analysts with over 5 years of experience often have a deep understanding of both qualitative and quantitative research methodologies.

They are likely to have developed leadership skills and may have managed small research projects or teams.

They may also have experience in strategic planning based on the insights gained from market research.

Additional relevant experience for all levels of Market Research Analysts can include a familiarity with Customer Relationship Management (CRM) systems, experience in a specific industry, or knowledge of a particular market.

It’s also essential that Market Research Analysts have experience with data visualization tools and are able to translate complex data into understandable and actionable insights.

This can often be gained through practical experience, further education, or certifications in market research or a related field.

Market Research Analyst Education and Training Requirements

To become a Market Research Analyst, a bachelor’s degree in marketing, business administration, statistics, or a related field is generally required.

The degree program should cover areas such as market research, statistics, business administration, and consumer behavior.

These subjects equip a candidate with the necessary knowledge and skills to analyze market trends, interpret data, and make informed business decisions.

Many employers may prefer candidates with a master’s degree in market research or a related field, especially for more advanced positions.

These programs dive deeper into the research methodologies, data analysis techniques, and marketing strategies required for the role.

In addition to formal education, market research analysts should have strong analytical skills, be adept at using statistical software, and have a good understanding of consumer behavior.

Certification is not always required but can be beneficial for career advancement.

The Marketing Research Association offers the Professional Researcher Certification (PRC) for those who meet education and experience requirements.

Lastly, continuous learning and staying updated with the latest market trends and research methodologies is critical in this field.

Many analysts attend workshops, seminars, and courses to update their skills and knowledge.

Market Research Analyst Salary Expectations

A Market Research Analyst earns an average salary of $63,790 (USD) per year.

However, the actual income may differ based on factors such as industry, years of experience, level of education, and the location of the job.

Market Research Analyst Job Description FAQs

What skills does a market research analyst need.

A Market Research Analyst should have strong analytical skills to understand large and complex data sets, critical-thinking skills to draw accurate conclusions from their findings, and detail-oriented nature to ensure the accuracy of their data.

They also need to have excellent communication skills to present their findings in a clear, comprehensible way to their team or clients.

Do Market Research Analysts need a degree?

Most Market Research Analyst positions require at least a bachelor’s degree in marketing, business, statistics, or a related field.

Some advanced roles may require a master’s degree.

Practical experience with statistical software, data visualization, and digital marketing tools can be beneficial.

What should you look for in a Market Research Analyst resume?

On a Market Research Analyst’s resume, look for a degree in a relevant field and experience with data analysis, as this is a key part of the role.

Familiarity with specific market research tools and software is also a plus.

Additionally, any demonstration of strong communication skills, whether through presentations, reports, or other means, can be a good indicator of their ability to convey their findings effectively.

What qualities make a good Market Research Analyst?

A good Market Research Analyst is naturally curious and enjoys digging into data to uncover trends and insights.

They’re detail-oriented and meticulous, as accuracy is paramount in their role.

They also possess strong problem-solving skills, using their findings to strategize effective marketing approaches.

Furthermore, good communication skills are essential, as they must present their findings and recommendations in a clear and compelling way.

Is it challenging to hire Market Research Analysts?

Finding a Market Research Analyst with the right blend of analytical prowess, industry knowledge, and communication skills can be challenging.

The field is highly competitive, and the best candidates often have a solid educational background coupled with practical experience.

Employers need to offer competitive salaries and opportunities for advancement to attract top talent.

And there you have it.

Today, we’ve demystified what it truly entails to be a market research analyst.

And guess what?

It’s not just about crunching numbers.

It’s about unearthing valuable insights that help shape business strategies, one data point at a time.

With our ready-to-use market research analyst job description template and real-world examples, you’re all set to make a difference.

But why stop there?

Dive deeper with our job description generator . It’s your next step to creating razor-sharp job listings or polishing your resume to brilliance.

Every data point is a part of the larger narrative.

Let’s shape that future. Together.

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
Drafts questionnaires, polls, surveys, and other data collection resources.
Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
Summarizes and analyzes data; makes recommendations related to research findings.
Reports findings, complete with graphs illustrating data and written text explaining complex findings.
Identifies potential new products or markets through research.
Forecasts and tracks industry marketing and sales trends based on collected data.
Delivers reports and presentations of findings to management and/or executive leadership.
Performs other related duties as assigned.

Required Skills/Abilities:

Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Superior research and analytical skills.
Ability to translate complex concepts and methodologies into easily understood language.
Proficient with Microsoft Office Suite or related software.

Education and Experience:

Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
Some related experience preferred.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

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Marketing Executive job description

This Marketing Executive job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

Refreshed on

February 3, 2020

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Marketing Executive responsibilities include:

Conceiving and developing efficient and intuitive marketing strategies
Organizing and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
Conducting market research and analysis to evaluate trends, brand awareness and competition ventures

Want to generate a unique job description?

Looking for a job.

We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Responsibilities

Conceive and develop efficient and intuitive marketing strategies
Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses

Requirements and skills

Proven experience as marketing executive or similar role
Good understanding of market research techniques, data analysis and statistics methods
Thorough knowledge of strategic planning principles and marketing best practices
Proficient in MS Office and marketing software (e.g. CRM)
Familiarity with social media and web analytics (e.g. WebTrends)
Excellent communication and people skills
Strong organizational and time-management abilities
Creativity and commercial awareness
BSc/BA in marketing, business administration or relevant discipline

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Marketing Executive Job Description: Roles & Responsibilities, Required Skills and Qualification

Introduction

In today’s competitive business landscape, effective marketing strategies are crucial for organizations to thrive and succeed. As a Marketing Executive, you will be at the forefront of creating and implementing marketing campaigns, driving brand awareness, and attracting customers. In this article, we will explore the Marketing Executive job description, highlighting the key responsibilities, skills, and qualifications required to excel in this role. So, let’s dive into the world of marketing and discover the exciting journey of a Marketing Executive.

Marketing Executive Job Description

As a Marketing Executive, your primary goal is to develop and execute marketing strategies that align with the organization’s objectives and drive business growth. You will be responsible for a range of marketing activities, including market research, campaign planning, content creation, and performance analysis. Your creativity, strategic thinking, and analytical skills will be essential in reaching target audiences, engaging customers, and achieving marketing goals.

Duties and Responsibilities

Market Research : Conducting market research to understand customer needs, market trends, and competitive landscape. Gathering data and insights to inform marketing strategies and campaign planning.
Campaign Planning and Execution : Developing comprehensive marketing plans and strategies, including defining target audiences, setting campaign objectives, creating compelling messaging, selecting appropriate marketing channels, and managing campaign budgets.
Content Creation : Developing engaging and persuasive marketing content across various platforms, including website copy, blog articles, social media posts, email newsletters, and promotional materials.
Digital Marketing : Utilizing digital marketing channels, such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing, to reach and engage target audiences effectively.
Brand Management : Ensuring brand consistency and integrity across all marketing efforts. Managing brand guidelines, messaging, and visual identity to enhance brand recognition and build a strong brand presence.
Campaign Performance Analysis : Monitoring and analyzing campaign performance metrics, such as website traffic, conversion rates, click-through rates, and return on investment (ROI). Using data-driven insights to optimize marketing strategies and improve campaign effectiveness.
Collaboration and Communication : Working closely with cross-functional teams, including sales, design, and content creators, to align marketing efforts with overall business objectives. Effectively communicating marketing strategies and campaign updates to stakeholders.

Required Skills and Qualifications

To excel as a Marketing Executive, certain skills and qualifications are essential. These include:

Marketing Knowledge : Solid understanding of marketing principles, strategies, and best practices. Knowledge of digital marketing channels, market research methodologies, and campaign planning.
Creative Thinking : Ability to think creatively and develop innovative marketing ideas and solutions. Demonstrating creativity in content creation, campaign planning, and problem-solving.
Analytical Skills : Strong analytical skills to collect and interpret marketing data. Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.
Communication Skills : Excellent written and verbal communication skills to effectively convey marketing messages and engage target audiences. Strong interpersonal skills for collaborating with internal teams and building relationships with stakeholders.
Organizational and Project Management Skills : Ability to multitask, prioritize, and manage multiple marketing projects and deadlines simultaneously. Attention to detail and strong organizational skills to ensure smooth campaign execution.
Adaptability and Resilience : Flexibility to adapt to changing market dynamics and evolving business needs. Resilience to overcome challenges and stay motivated in a fast-paced marketing environment.

FAQs about Marketing Executive Job Description

What educational background is required to become a Marketing Executive?

A bachelor’s degree in marketing, business administration, or a related field is typically preferred. Relevant certifications, such as Google Ads or HubSpot Marketing, can also enhance job prospects.

What role does market research play in a Marketing Executive’s job?

Market research helps Marketing Executives understand customer preferences, identify market trends, and make informed decisions about target audiences, messaging, and marketing strategies.

How does a Marketing Executive contribute to brand management?

Marketing Executives play a key role in managing and promoting the organization’s brand. They ensure brand consistency, develop brand messaging, and create marketing materials that reflect the brand’s values and identity.

What are some important digital marketing skills for a Marketing Executive?

Important digital marketing skills include knowledge of SEO, social media management, email marketing, content creation, and data analytics tools. Proficiency in these areas enables Marketing Executives to effectively reach and engage target audiences online.

How can a Marketing Executive measure the success of marketing campaigns?

Marketing Executives use various performance metrics, such as website traffic, conversion rates, engagement metrics, and ROI, to measure the success of marketing campaigns. Data analysis and reporting help optimize future campaigns.

What role does collaboration play in a Marketing Executive’s job?

Collaboration is crucial for Marketing Executives, as they work closely with different teams, including sales, design, and content creators. Collaborating effectively ensures that marketing efforts align with overall business goals and maximizes the impact of campaigns.

As a Marketing Executive, you have the exciting opportunity to shape and drive the marketing efforts of an organization. From conducting market research and planning campaigns to creating compelling content and analyzing performance, your role is pivotal in driving growth and establishing a strong brand presence. By leveraging your marketing knowledge, creative thinking, and analytical skills, you can make a significant impact on the organization’s success and contribute to its marketing objectives.

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Defining the Role

Market researcher, what is a market researcher.

Similar Job Titles:

Market Research Analyst, Marketing Research Analyst, Market Researcher, Market Research Consultant, Market Research Specialist

A Market Researcher collects and studies information about customers, sales trends, products, and services to develop future marketing plans. They may also use the data gathered to write reports that are used to direct business plans.

When posting for a Market Researcher, many companies may use job titles such as Market Research Manager or Market Research Analyst (although some employers believe Researcher and Analyst are two distinct jobs).

What does a Market Researcher do, typically?

Collects information to influence marketing campaigns.

A Market Researcher pulls information from surveys, research reports, trend data, and business assessments that will guide future changes in products, services, and marketing tactics.

Is Familiar with consumer opinion collection methods

These specialists applies quantitative and qualitative methodologies to design, administer, and interpret surveys, experiments, focus groups, polls, market research, sales data, etc.

Organizes research results for analysis

They also work with data analysts to translate consumer data into functional and accessible information that is used to align a product, service, marketing strategy, or sales tactic with consumer desires and trends.

Common misconceptions about the Market Researcher role

A Market Analyst/Research Analyst: A Market Researcher collects and studies information, and usually works on both the font and back end of the data, performing experiments and interpreting results. A Market Research Analyst usually focuses on the back end, compiling and analyzing the data. These two roles often overlap.

A Market Intelligence Analyst: A Market Researcher collects and studies information relevant to a specific marketing strategy. A Market Intelligence Analyst focuses on information critical to a company’s markets.

Important metrics for a Market Researcher

Market Researchers use statistical methods to execute and evaluate research. These methods include:

multiple regression,
discriminant analysis
factor analysis
cluster analysis
multidimensional scaling

Market Researcher Salary

US Based, employer-reported data for a Market Researcher:

25th Percentile $62 K
Average $72.4 K
75th Percentile $81.7 K

Market Researcher Job Description

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Market Researcher at <Company XXX>, you’ll get to showcase your expertise designing and executing studies, surveys, and experiments to discover what our customers like and don’t like about our products and services. More specifically, you’ll get to:

collect and study information about customers, sales trends, products, and services to direct our future business and marketing plans
use your experience with consumer opinion collection methods to design, administer, and interpret surveys, experiments, focus groups, polls, market research, sales data, etc.
work with data analysts to translate consumer data into functional and accessible information that can help us change or revise a product, service, marketing strategy, or sales tactic
develop strong client and vendor relationships to deliver consumer information that has a direct affect on our business goals and ROI

Hire a Market Researcher

We can help you find a qualified Market Researcher who fits your specific needs. Send us a few details about your ideal candidate, and we’d love to start the search for you!

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Research Executive Job Description

Research executive duties & responsibilities.

To write an effective research executive job description, begin by listing detailed duties, responsibilities and expectations. We have included research executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Research Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Research Executive

List any licenses or certifications required by the position: ACLAM, ACLS, BLS, R&D

Education for Research Executive

Typically a job would require a certain level of education.

Employers hiring for the research executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Economics, Business, Statistics, Psychology, Social Sciences, Education, Sociology, Communication, Management

Skills for Research Executive

Desired skills for research executive include:

Desired experience for research executive includes:

Research Executive Examples

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Manage supply and quality of data and software from Bulgaria and CEE peoplemeter data suppliers
Explore further automation of the existing data runs
Assisting in the coordination of all interviewing/research material (sample, questionnaire design/artwork/programming (CATI)/testing, outputs )
Management of small projects throughout their lifecycle, including commissioning, daily project management, analysis of results and presentation of findings
Support wider team with larger projects as part of a project team
Ability to be very detail-oriented
A commercial mind
This position will primarily deal with quantitative research.A working knowledge of the following is strongly preferred in order to apply for the position
Mastery of online and other research related technology, such as Qualtrics
Mastery of research-related technology such as databases, automation, and web site development
Task orientation
Intellectual curiosity about publishing industry processes and dynamics
Ability to build productive relationships with outside vendors
Ability to educate and train publishing professionals on preferred methods and techniques for information gathering, analysis, planning
Managing executive’s calendars and telephone coverage
Scheduling and coordination of meetings and video conferences
Arranging travel for department
Preparing expense reports for department
Overseeing and processing department invoices and contracts with a mindful eye on the budgets and required processes
Keeping track of team’s vacation and group calendars
Previous experience working within a market research role – agency or client side
Experience of ad-hoc/custom quantitative research and a sound grasp of data analysis software
Strong grasp of basic research skills is essential – designing questionnaires, script checking, designing table specifications, table checking, data analysis / interpretation and charting of data
Advantageous - Proven track record in delivering profitable research projects across a number of accounts/revenue streams
Ability to follow up on projects in a collaborative, cooperative manner
Ability to motivate part-time employees doing repetitive data entry
10+ years of experience within Medical Device Clinical Research
Very good knowledge and strong understanding of the Hungarian TV/ media market
Relevant working knowledge & full exploitation of local peoplemeter data analysis system Arianna
Ability to manage workload and to meet deadlines
Stewarding incoming internal and external household compliance review cases
Verify data to ensure accuracy
Be the key contact for the team to delve into TV viewing figures to analyze, detect and resolve inconsistencies and client driven issues
Responsible for creating, suggesting and driving software developments to improve software functions and usability
Maintain backend databases to ensure that Infosys+ and Xpert+ always return correct data values
Responsible for ensuring daily data production is valid and Gold standard
Produce data reports and ad hoc analysis to support the Client Services team
Assist the Technical Operations Director with new developments, implementations and ad-hoc support
Prepares the project agreements, confidentiality agreements, and/or justification memos of assigned projects, and ensures that the purchase order (PO) of such projects are released in time for target project launch
Monitor timelines and deliverables for assigned research projects
Very good knowledge and strong understanding of the Bulgarian TV/ media market
Relevant working knowledge & full exploitation of local peoplemeter data analysis system
Bulgarian native speaker
Experience with data sources across advertising, audience and industry
PhD or Master’s degree from an accredited institution with ten plus (10+) years’ experience in pharma industry
Four (4) to six (6) years Project Management skills
Liaise with clients and their assistants
Process and track expense reports, reconcile credit card statements monthly
Organize and maintain appointment calendar using MS Outlook, schedule meetings and conferences
Answer, screen and route telephone calls
Prepare letters, memoranda and presentations
Achieve revenue goals on a quarterly / annual basis
Drive early stage opportunities through the pipeline
Drive engagement with clients, usage of our product, and deliver an exceptional customer experience
Accurately manage and forecast sales pipeline
Grade B or above for Maths and English at GSCE
Four (4) to six (6) years leadership skills
Experience in leading cross functional/diverse teams
Proven track record in drug discovery
Ability to maneuver through complex global organization
Sense of urgency, entrepreneurial thinking, problem solving skills with can-do approach and ownership
1 to 2 years previous Administrative Assistant experience
To get the opportunity to work in a client facing role and to know our clients and products
To work creatively and collaboratively to achieve individual and team specific goals
Liaise with internal colleagues to understand briefs and pas on critical information
Validate and Verify date and questionnaire to ensure accuracy
Close contact with clients, being present in meetings and weekly coference calls
Knowledge in determining statistical samples to monitor the data
Project presentations to clients with positive impacts
Will work with the team in order to generate Insights that meets the client's necessity
Support the Account Manager with proposal writing
Adopt the GreenWorks model with a specific focus on the phases of Discovery and Impact to generate relevant and meaningful deliveries according to the planned deadlines
Interest in TV industry is a plus
Detail-oriented and confident in working with numbers
A flexible team player who can confidently manage the requested tasks of multiple people with diplomacy
The candidate should have at least 2 years of experience in applied research (quant/qual)
Demonstrated experience maintaining effective relationships throughout a large organization, effective teambuilding / teamwork with staff
A persuasive communicator who possesses superior oral and written communications skills, effective organizational skills and ability to present ideas with power and persuasion

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Market research executive

Overview of the role.

Research projects to generate data and insight.

Details of standard

Occupation summary.

This occupation is found in private, public and third sector organisations. These include media, finance, local government, central government and health. Market, Social and Opinion Research enables organisations to understand customers, develop new products, identify business growth opportunities, understand society, develop new policies and address significant social concerns such as smoking, addiction, poverty and inequality. The broad purpose of the occupation is to work on research projects to generate data and insight. The Market Research Executive collects, analyses and interprets information collected from participants using digital and non-digital methods. They use qualitative techniques such as focus groups, in-depth interviews, and ethnography; quantitative techniques such as face to face/telephone/online surveys, statistical analysis; and analysis of numerical data; and secondary data analysis such as summarising, collating and synthesising existing research. The Market Research Executive role is key within the research function. They support the team from the beginning to end of the research project, across a range of research duties. This includes working closely with the research team to ensure project delivery in line with agreed resources and budgets. As part of this role it is essential to build and maintain relationships with internal and external clients and suppliers as appropriate. In their daily work, an employee in this occupation interacts with internal teams such as research, sales, marketing, IT, product development, finance, HR, legal and Operations. (Operations is the part of the research function that undertakes data collection, coding, data processing and data delivery to the research teams for analysis and reporting.) They also interact with external stakeholders, including members of the public, clients, service providers, agencies, the media, local and central government and research participants. They are expected to work independently on certain duties and as part of the wider office based research team on other duties including day to day responsibility for leading elements of a research project. The Market Research Executive is accountable to a line manager within the research team, with no staff management or budgetary responsibilities. The Market Research Executive role is predominantly office based, however there may be some off-site duties at various locations such as attendance at research group discussions, research interviews, client/agency meetings. An employee in this occupation will be responsible for under supervision, the investigation, design and set up of research projects, organisation, preparation and collection of data and summarising, evaluating and analysing of data and reporting of research findings undertaken with awareness and understanding of human resource, costs and budgetary restraints/opportunities. These activities will require capturing, comparing, checking and analysing primary research data; undertaking desk research/secondary research; checking, monitoring and screening participants; structuring and segmenting data for analysis and validating data for quality and accuracy. There will also be day to day responsibility for leading elements of research project delivery and specific research tasks in collaboration with internal and external stakeholders as appropriate. The areas of responsibility, resources they manage and reporting will vary across employers depending on factors such as size or type of organisation.

Typical job titles include:

Occupation duties.

Duty	KSBs
Duty Investigate research project goals and understand customers and citizens needs to support the creation of research project design. Cost proposals which recommend suitable research methodologies and analysis which achieve business objectives.
Support research teams in research life cycle including building and maintaining relationships with different research service providers, internal and external, such as fieldworkers/data processors, data analysts, translation and client/research agency.
Organise and prepare research materials and data collection documents such as key documents, notes, stimulus materials, questionnaires, discussion topic guides, interviewer briefing notes, incentives, once research proposals have been accepted.
Collate, summarise and evaluate previous research reports, to assess commonalities and new areas of interest with adherence to appropriate legal and ethical requirements including the market research society code of conduct, which underpins self-regulation in market research.
Capture, check and prepare primary research data using digital and non-digital methods such as intercept interviews, data tables, voxpops, observational/ethnographic techniques and pilot surveys.
Undertake desk research into secondary sources of data relevant to research objectives such as publications, online archives, cultural resources.
Check, monitor and screen processes used to recruit and/or maintain databases of participants for use in future research projects.
Structure, segment and analyse participant data from research projects into appropriate formats such as tables, verbatims and sentiment analysis in readiness for reporting to clients.
Validate data collected previously using accepted research data quality methods to ensure accuracy, representativeness and suitability using statistical and/or social science validation checks.
Prepare research reports and consider the best way to present research outputs (graphs, charts) eg; Powerpoint presentations and Word reports for reporting to the client (internal or external as appropriate), that detail the findings of the research activity undertaken and give recommendations for future client actions.

K1 : The role research plays in the business process, such as the target market, consumers (behaviour or attitudes), competitors or the industry as a whole. Back to Duty

K2 : How research is used to address business, customer and policy questions, such as information related to products, services or advertising etc. Back to Duty

K3 : The principles of Quantitative research and the underlying theories such as sampling, representativeness, statistical theory, data collection and analysis. Back to Duty

K4 : The principles of Qualitative research and underlying theories of the social sciences e.g. representativeness, sampling theory analysis methods. Back to Duty

K5 : The research methodologies including face to face (f2f), telephone, online, and postal. Back to Duty

K6 : Approaches to primary research and the different sources of primary research data. Back to Duty

K7 : Approaches to secondary research and how information is sourced and utilised from previously conducted studies. Back to Duty

K8 : The principles of research project management such as time management, scheduling, resourcing, costs and budgeting. Back to Duty

K9 : Relevant regulatory and legislative requirements such as data protection, GDPR, confidentiality, informed consent and safeguarding, ethics and The Market Research Society Code of Conduct. Back to Duty

K10 : Technologies such as digital sources, systems and software, that can help deliver market research, delivery and evaluation. Back to Duty

K11 : Technology and software used to provide appropriate representation of data and manipulate them into appropriate formats (tables, graphs and portfolios) for publication. Back to Duty

S1 : Liaise with and manage, clients, stakeholders, internal teams and external suppliers to deliver required outcomes. Back to Duty

S2 : Undertake data collection, data analysis, data presentation and data storage including analysis and validation of the outputs from primary or secondary research data sources. Back to Duty

S3 : Interpret, prepare and communicate research findings such as presentations, reports, and workshops. Back to Duty

S4 : Make evidence-based recommendations from research results. Back to Duty

S5 : Use communications skills and techniques such as negotiation, collaboration, problem solving, and decision making. Back to Duty

S6 : Interpret research objectives and translate into research design and implementation. Back to Duty

S7 : Use digital and IT software packages relevant to the role. Back to Duty

S8 : Use research/survey software to gather audience insight and/or evaluation such as SPSS (Statistical Product and Service Solutions). Back to Duty

S9 : Select and use appropriate research design techniques. Back to Duty

S10 : Evaluate data and research findings to derive insights to support improvements to future research projects. Back to Duty

B1 : Works without bias. Back to Duty

B2 : Seeks learning opportunities and continuous professional development. Back to Duty

B3 : Works collaboratively. Back to Duty

B4 : Works ethically recognising participants needs and data privacy. Back to Duty

B5 : Works flexibly and adapts to circumstances. Back to Duty

B6 : Takes responsibility, shows initiative and is organised. Back to Duty

English and Maths

Apprentices without level 2 English and maths will need to achieve this level prior to taking the End-Point Assessment . For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

Professional recognition

This standard aligns with the following professional recognition:

The Market Research Society for Member Grade

Additional details

Occupational level:, duration (months):.

this apprenticeship will be reviewed in accordance with our change request policy .

End-point assessment (EPA plan)

Rigorous robust and independent assessment undertaken by an apprentice at the end of training to test that the apprentice can perform in the occupation they have been trained in and can demonstrate the duties, and knowledge, skills and behaviours (KSBs) set out in the occupational standard

End-point assessment organisation (EPAO)

An organisation approved to deliver end-point assessment for a particular apprenticeship standard. EPAOs must be on the register of end-point assessment organisations

Holistic or synoptic

Assessment of an apprentice’s knowledge, skills and behaviours in an integrated way i.e. assessing several KSBs at the same time

Knowledge, skills and behaviours (KSB)

What is needed to competently undertake the duties required for an occupational standard

Referred to in relation to assessment methods; fit for purpose

Change request policy

Most changes to an apprenticeship are made as a result of a holistic review of it. We prioritise the need for such reviews based on a range of factors. These include:

the time since the apprenticeship was developed or last reviewed (taking account of its typical duration)
the existence of any known problems with it (e.g. lower than expected starts, low achievement rate, high withdrawal rate, any issues with the availability of training or end-point assessment provision)
whether the apprenticeship is currently subject to a dispensation
the relative significance of the apprenticeship based on how many users it has

The availability of an employer group to support a review and its potential impact on any related technical education product also inform the timing of a review.

Details of apprenticeships that are currently being revised or adjusted are available in our r evisions and adjustments status report.

Market research executive assessment plan

Find apprenticeship training providers that deliver this standard

Find an end-point assessment organisation

Are you considering applying to assess against this standard?

If you are interested in becoming an apprentice -

you can find out more at www.gov.uk becoming an apprentice.

You can also search for an apprenticeship.

For all other queries please contact us.

If you are a potential employer -

you can find out more about hiring apprentices at www.gov.uk/employinganapprentice.

If you have a query about the apprenticeship standard content or Trailblazer membership

the trailblazer contact for this standard is [email protected]

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Marketing Executive Job Description 2023 – Roles & Responsibilities

May 4, 2023
Job Description

Marketing executives are responsible for promoting a company’s products or services to potential customers. They use various marketing strategies to create brand awareness, attract new customers, and retain existing ones.

Who is a Marketing Executive?

A marketing executive is a professional who works to develop and implement marketing plans to meet a company’s objectives.

Roles and responsibilities of Marketing Executive

Developing and implementing marketing campaigns
Conducting market research and analysis
Identifying and targeting new customers
Building and maintaining relationships with existing customers
Creating marketing materials such as brochures and social media posts
Planning and attending events to promote products or services
Monitoring and analyzing sales data to assess campaign effectiveness

Skills required for a Marketing Executive

Excellent communication and interpersonal skills
Strong analytical and problem-solving abilities
Creativity and innovation in developing marketing strategies
Strong organizational and time management skills
Proficiency in using digital marketing tools and platforms
Ability to work well under pressure and meet deadlines

Qualifications required for a Marketing Executive

Bachelor’s degree in marketing, business administration, or a related field
Relevant work experience in marketing or a related field
Professional certifications such as Google Ads or Hubspot Inbound Marketing are an added advantage

What does a Marketing Executive do?

A marketing executive creates and implements marketing plans, conducts market research, identifies target audiences, builds and maintains relationships with customers, and measures campaign effectiveness to achieve business objectives.

A career as a marketing executive offers exciting opportunities to work with a variety of businesses and industries. With the right skills and qualifications, you can earn a competitive marketing executive salary and advance your career in this dynamic field.

Marketing executives may involve some desk work but typically requires fieldwork.

Marketing executive can be demanding but can be enjoyable.

Marketing executive can be a mid-level to high-level position depending on the company structure.

B2B marketing executives are responsible for developing business-to-business marketing strategies.

Anyone with the required skills and qualifications can become a marketing executive.

The highest salary for a marketing executive varies based on experience and company size.

An example of a marketing executive is someone responsible for promoting and selling products or services.

Marketing executive salary in India varies depending on the location, company size, and experience.

This article is solely for educational purposes. Witfolio or its team doesn't take any responsibility for the information or claims made in the blog.

South Africa

Marketing Executive Job Description

Who is a marketing executive.

We are looking for a dynamic and creative Marketing Executive to join our team. As a Marketing Executive, you will be responsible for developing and implementing marketing strategies to promote our products or services, increase brand awareness, and drive sales growth. The ideal candidate has a passion for marketing, strong analytical skills, and the ability to thrive in a collaborative team environment.

Responsibilities:

Develop and execute strategic marketing plans to achieve business objectives.

Conduct market research to identify trends, competitor activities, and customer preferences.

Create engaging content for marketing materials, including advertisements, social media posts, and website content.

Manage digital marketing campaigns across various platforms, including social media, email, and search engine marketing.

Analyze marketing metrics and KPIs to evaluate campaign performance and optimize strategies.

Coordinate with internal teams and external agencies to ensure consistent branding and messaging.

Plan and coordinate marketing events, such as product launches, trade shows, and promotional activities.

Stay updated on industry trends and best practices to recommend innovative marketing approaches.

Collaborate with sales teams to develop integrated marketing and sales initiatives.

Qualifications and Requirements:

Bachelor's degree in marketing, communications, or a related field.

Proven experience in marketing roles, with a focus on digital marketing preferred.

Strong written and verbal communication skills.

Proficiency in digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.

Creative thinking and problem-solving abilities.

Ability to work independently and as part of a team.

Strong project management and organizational skills.

Results-driven mindset with a focus on achieving targets and objectives.

Required Skills

Creative thinking and innovation

Strong analytical and research skills

Excellent written and verbal communication

Digital marketing proficiency

Strategic planning abilities

Customer-centric mindset

Collaboration and teamwork

Ability to interpret market trends and data

Project management skills

Results-driven mindset

Frequently Asked Questions

Is marketing executive a high position?

Yes, a marketing executive is considered a high position within a company's marketing department, often involving leadership responsibilities in developing and implementing marketing strategies.

What is a marketing executive salary?

Marketing executive salaries vary based on factors like industry, experience, and location, ranging from 1 million to over 5.2 million annually, with additional bonuses and incentives.

What is the difference between marketing and marketing executive?

Marketing encompasses all activities related to promoting and selling products or services, while a marketing executive is a managerial position responsible for overseeing marketing strategies and teams within a company.

Do you need experience to be a marketing executive?

Yes, most companies prefer marketing executives with several years of experience in marketing or related fields, though entry-level positions may be available to candidates with limited experience, depending on the company's requirements.

Want to hire for this role?

Looking for marketing executive job?

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Marketing Executive Job Description & Roles and Responsibilities

A Marketing Executive is a professional who designs and executes marketing strategies to promote products or services. He or she analyses the latest market trends and identifies target audience and then prepares marketing campaigns for the respective product or service one is working on. A marketing executive is responsible for brand visibility and sales maximisation.

Marketing Executive Job Description

Marketing executive duties and responsibilities, career progression of a marketing executive, marketing executive qualifications, marketing executive skills, top recruiters, marketing executive salary.

A Marketing Executive Job Description includes being creative to make marketing campaigns, while conducting research and analysing data and identifying the audience for the product or service. He or she also constantly compiles, distributes and presents ideas regarding marketing strategies.

A marketing executive also manages production and performance of multimedia content. One also updates databases using customer relationship management systems. He or she also monitors the performance of marketing campaigns to analyse and improve the marketing process as a whole.

Marketing Executive Roles and responsibilities vary depending upon the sector he or she is working in. Some of the marketing executive duties are mentioned below:

Customising Plans: A Marketing Executive has a duty of customising marketing plans according to each of the different products or services one is assigned to work on. Each plan designed by a marketing executive in such a way that it can fit in the latest market trends.

Networking: A Marketing Executive is responsible for networking and developing relations with suppliers, large contractors, partner organisations and other business stakeholders. Networking for a marketing executive becomes essential to understand the market of the product better, to update plans accordingly.

Monitoring and Analysing: A Marketing Executive is responsible for monitoring market trends and analysing customer activities to identify business opportunities. One also monitors the performance of ongoing campaigns and analyses if any changes are required. This helps in making future campaigns more effective and successful.

Preparing Reports: One of the roles of a Marketing Executive is to create and generate reports related to key points of the performance of ongoing campaigns. These reports are helpful in producing relevant marketing information and evaluating trends.

Online Marketing Courses & Certifications
Free Marketing Courses & Certifications

Marketing is a multidimensional field which includes a variety of job titles each customised to fit in specific aspects of the marketing process. From making creative campaigns to analysing market trends these roles play an important role in the success of a brand's image in the market.

An individual can become a part of the following hierarchy of marketing job titles.

Marketing Coordinator: Marketing Coordinator is an entry-level position in which individuals support the marketing department by organising campaigns, managing event logistics and conducting market research. One also assists in decision making processes.

Marketing Executive: Marketing executive is an important cog in the marketing machinery of an organisation. A marketing executive is assigned to develop and execute marketing strategies. On coordinates with other departments to ensure campaigns are effective and successful in achieving the goals of the firm.

Senior Marketing Executive: Senior Marketing Executive is an experienced professional who manages large marketing initiatives and teams. He or she is also responsible for budgeting and strategic planning which is instrumental in the marketing department.

Director of Marketing: Director of Marketing is a senior position responsible for watching over the overall performance of the marketing department. One is assigned to form long term objectives, find new market opportunities and make sure the marketing plans are consistent and effective in achieving organisational goals.

Vice President of Marketing: The role of a Vice President of Marketing involves guiding the marketing strategies of the company at a high level. He or she is a key factor driving the organisation’s leadership, brand growth ,customer engagement and market share through strategic planning and execution.

Chief Marketing Officer (CMO): Chief Marketing Officer is the highest rank within the marketing department of an organisation. One oversees the global strategies and watches over branding and advertising. He or she plays a pivotal role in the functioning of a firm.

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Top 5 Online Marketing Courses to Get High Salary

A Marketing Executive is required to have a strong command on the subjects of business and marketing. One needs to have practical knowledge and experience to create an impact in the respective field. To excel in this career it is suggested to opt for the commerce stream in the 10+2.

One can then follow up by pursuing bachelor's in business administration or commerce and eventually opt for a masters in business administration in the field of marketing. This career can be also opted by students of other streams by opting for a masters in marketing after completing their bachelor in any of the courses of their preference.

Bachelor Degrees

Masters Degrees

MBA Marketing Management

Marketing Executive is a highly skill demanding job, interested candidates except the necessary qualifications must possess the essential skills which will be crucial for working in a marketing department. Some of the important skills are listed below.

Analytical Skills: Marketing executives are required to prepare and execute marketing plans for which they need strong analytical skills. They are required to analyse the customer data and performance of the current campaign so that they can stay up to date with latest trends .

Creativity: Crafting compelling marketing campaigns to attract a customer base and achieve a solid market share requires highly creative candidates. The executives should be creative enough to make the campaigns attention grabbing and informative , so that the sales can be maximised.

Communications Skills: Another important skill for the marketing executives to possess. A marketing executive must have good verbal and written communication skills and understanding how to communicate with team and clients in order to have a smooth functioning can help achieve organisational goals.

Technical Skills: A marketing executive should have some core technical skills to create plans and track the performance of the marketing strategies. One must have skill and knowledge of using various marketing tools and software in order to perform efficiently.

Types of Marketing Jobs and Salary

Marketing is a highly demanded and desired profile amongst all kinds of corporate business. The marketing employees are recruited in high abundance. Listed below are some of the top recruiters of marketing job profiles.

Tata consultancy services

Marketing executives are paid handsomely due to the constant demand in the market and marketing being an essential part of any kind of corporation. Table below provides an estimate of the salary of an marketing executive

Top Recruiters	Average Salary
Hindustan Unilever	2.3 Lakhs
Lupin	2.8 Lakhs
Coca Cola Beverages	2.8 Lakhs
Swiggy	4.2 Lakhs
Deloitte	5 Lakhs

Source :- Glassdoor

Note: The salary figures mentioned anywhere in these articles are just for reference purposes. Actual salaries may vary depending on respective candidates, employer, job location and numerous other factors.

A Marketing Executive is a professional responsible for creating and managing marketing campaigns for an organisation to promote its products and services. Marketing is a fundamental function in any firm, hence the demand for a marketing executive remains high. Therefore the payout of a career in marketing is very good. Interested candidates should cultivate the skills mentioned above and acquire the qualifications and practical experience to truly excel in this field. The future of the career is positive and progressive.

Frequently Asked Question (FAQs)

Marketers create and apply marketing strategies to promote particular products or services in order to maximise profit for the organisation.

Automotive Industry is the highest paying for a marketing profile.

Yes the demand for marketing profiles is very high.

A bachelor's degree in marketing is the best.

Chief Marketing Officer (CMO).

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The evolving role of technology in market research.

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James Whaley is the CEO of OvationMR .

Recent advancements in generative AI and machine learning are changing the ways data analytics and market research are conducted. Practitioners and consumers of market insights can leverage new algorithms to develop deeper insights faster than ever. But these technologies are not immediate problem-solvers. Firms must understand the best marketing applications of generative AI to harness their full potential—responsibly freeing practitioners from repetitive tasks and enabling them to focus on higher level tasks.

How is AI affecting market research?

Traditional analytics has historically been used to perform statistical analysis on large collections of data. While helpful, it is primarily retrospective in nature. These data points—which rely on static models—lack the capability to generate new insights or help predict future changes. In a dynamic economy, focusing on past performance may be a disadvantage.

Generative AI models such as ChatGPT are trained on massive databases of information but those databases are not infinite, so chat models aren’t always responsive to the context you want them to work in. This leads to “hallucinations,” which produce errors. The best way to secure the benefits of AI while eliminating risks is to work with experts who maintain your system. Humans are still best at identifying bias, ethics and privacy issues. For teams that put too much trust in tools built on external data, their successes are at constant risk of mistakes due to lack of human oversight.

Instead of trusting their sensitive data to public databases, many teams opt to build their own AI for research purposes. An internal chatbot can be specifically trained on your data, eliminating bias and most hallucinations from the system. Plus, training on internal data enables you to ask questions like, “What was the competition like between these two major soda brands between 1990 and 1995, and which marketing campaigns affected the results the most?” These types of questions provide powerful insights that could not be derived from a public AI.

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Most businesses know they want to invest in AI for some of their data analysis. A more productive question is whether they want to build their own product or partner with an AI company. To understand the best decision for your firm, consider how these traditional challenges in market research will change with new technology developments.

Data Cleaning

One of the most important tasks in market research is data cleaning . As analysts, we must ensure our data is based on valid responses. This has always been the case with data analytics—you get out what you put in—but is even more critical in the age of artificial intelligence.

If your firm creates and interprets data from a large number of surveys, you already know this is an arduous task when performed manually. As a result, many firms are tempted to outsource all of their data cleaning to an AI solution. While this is a great application of AI, excessive trust in algorithms risks missing mistakes in data which can result in exponentially worse errors.

Many firms prefer working with companies that emphasize high quality data collection to mitigate this risk. They seek partnerships with companies that specialize in using AI to identify large blocks of text for efficient human screening. This saves a lot of time in the process of data cleaning while upholding the importance of human insights. An ideal partner will have a deep understanding of how generative models should (and should not) be used for data cleaning.

If you are approaching the development of your own AI product, this should be considered with your internal team. Do you have the capacity to maintain a significant level of focus on data cleaning? If not, a partnership with the right firm may be in your best interest.

Survey Depth

Survey insights have traditionally been limited by quantitative analysis. For example, in a standard survey for a banking service, you may ask participants to rate the service on a scale of one through 10. But what do these data points tell you about your business? More often than not, firms must arrange follow-up qualitative interviews. This deeper dive with respondents yields meaningful insights at a steep cost, both of time and money.

Instead, with a properly trained AI model, you can design your survey to include interactive elements that prompt qualitative responses. For example, if a respondent gives a score of 90%, which we know falls at the high end of the Net Promoter Score, a properly trained chat feature can ask a follow-up question and probe further if needed, diving deeper into what an individual customer likes and dislikes about your service. You may find that loyal customers have problems with your company, allowing you to revisit your strategy in a more proactive manner. To set this up properly, you need to either partner with a company who has expertise in training AI models or have the capability to hire experts for your team as required.

Data cleaning is even more important when using surveys with qualitative elements. This further emphasizes the importance of your dedication to maintaining data quality. If you plan to include qualitative chat elements in your otherwise quantitative survey, it is important to work with experts that understand how to use machine learning with very large data sets. This skillset extends far beyond expertise in chatbot functionality.

If you want AI to perform both data cleaning and qualitative functionality in your customer surveys, you may want to partner with a market research company with expertise in artificial intelligence. The specialized knowledge required is often too much for an internal team to assume. Plus, working with a trusted provider helps mitigate risks—and liabilities—of working with these new and powerful technologies.

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Managing Director of Marketing

🔍 graduate school of business, stanford, california, united states.

Stanford’s Graduate School of Business (GSB) has earned a global reputation for excellence from its innovative and immersive management education programs. The GSB’s degree and non-degree programs provide students with a transformative educational experience that is built on a foundation of faculty research. Through these efforts, the school creates ideas illuminating management practice and develops innovative, principled, and insightful leaders. Executive Education at the GSB is taught by our tenured, world-class faculty who inspire global leaders to drive positive change through their organizations. We offer over 40 open-enrollment programs that challenge current and future leaders to think differently. We create a transformative leadership experience by pushing the boundaries of knowledge in an environment that offers participants unique experiences and networking opportunities.

Stanford’s GSB Executive Education is seeking an accomplished strategic leader to assume the role of Managing Director of Marketing . This leadership position will play a critical role in shaping the marketing function, driving enrollment, enhancing brand visibility, fostering the growth and success of our portfolio of executive education programs, and developing and mentoring a dynamic team.

The successful candidate will bring deep knowledge of generating marketplace demand and experience building and leading high-caliber organizations. If you are prepared to discover, grow and attract new opportunities to change lives, change organizations, and change the world, we invite you to apply.

Primary Responsibilities Include: Leadership:

Develop a clear narrative for the GSB Exec Ed marketing team that aligns with the overall goals and mission of the GSB and the University.
Translate the narrative into a clear marketing roadmap, inclusive of measurable and achievable marketing goals that contribute to the overall success of the organization.
Explore complementary approaches to current GSB Exec Ed search-based marketing model, including content marketing, targeted database marketing, and inside sales with personal advisors.

Strategic Planning:

Develop and implement integrated marketing strategies that inspire, and maximize reach, efficiency, impact, and enrollments.
Create plans to methodically and systematically attract leads across the top of the entire portfolio funnel and then cultivate these leads into customers/paid participants by collaborating with sales, programs, and technology teams.
Collaborate with key stakeholders to adopt and integrate cutting-edge technologies, platforms, and tools to deliver on the marketing roadmap, drive efficiencies, and build a competitive edge.
Create and nurture lifelong learners turning them into a community of loyal brand advocates.
Create a cohesive experience ecosystem for prospects and customers by bringing together customer touchpoints.
Adapt to new trends and changing market dynamics, recommending clear courses of actions.
Establish key ROIs, KPIs, and success metrics and align tactics to help meet them.
Creatively showcase Stanford GSB faculty research and management frameworks.

Product Portfolio Oversight:

Conduct market research to identify opportunities, trends, and competitive landscapes to inform product portfolio strategy.
Partner with stakeholders at all levels to develop and implement a roadmap for new products and enhancements, ensuring products are relevant and deliver product-market fit.
Foster a culture of collaboration and open communication across functions to guide the organization toward adoption of strategic portfolio initiatives.

Budget Management:

Develop and manage the marketing budget, ensuring optimal allocation of resources to driving both marketing initiatives and sales budgets.
Monitor ROI and adjust strategies as needed to maximize budget efficiency.
Focus on creating value for the organization by achieving cost efficiencies over time.

Team Leadership:

Own the development of the marketing team structure, inclusive of identifying operational needs, and hiring and retaining talent.
Lead and inspire a high-performing marketing and sales team, providing guidance, mentorship, and fostering a culture of collaboration.
Set clear performance expectations and KPIs, regularly gathering and analyzing data to measure team performance, making data-informed evaluations and decisions

Qualifications: To be successful in this position, you will bring:

Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience.
Demonstrated ability to develop and execute successful marketing and sales strategies.
Highly collaborative approach - skilled at influencing cross-functional decision makers across all levels in a way that reinforces the culture and makes the organization stronger in the long run.
Strong analytical skills and a data-informed approach to decision-making.
Excellent communication and presentation skills.
Curiosity - valuing lifelong learning and personal development.
Growth mindset - with diverse experiences and transferable skills.
Proven experience developing, hiring, and retaining a staff of professionals.

In addition, preferred requirements include:

8+ years leading a marketing and/or sales organization.
Professional experience in executive education.
Advanced degree in Marketing or Business.

The expected pay range for this position is $200,000 to $265,000 per year.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website ( https://cardinalatwork.stanford.edu/benefits-rewards ) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

How to Apply

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

Why Stanford is for You

Stanford’s dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:

Freedom to grow . Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
A caring culture . We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
A healthier you . We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
Discovery and fun . Visit campus gardens, trails, and museums.
Enviable resources . We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being a culture that encourages and empowers you.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned. Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form . Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Schedule: Full-time
Job Code: 4903
Employee Status: Regular
Requisition ID: 104032
Work Arrangement : Hybrid Eligible

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 Graduate School of Business, Stanford, California, United States

📁 Marketing

Post Date: Jul 15, 2024

Post Date: May 31, 2024

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Stanford's deep commitment to sustainability practices has earned us a Platinum rating and inspired a new school aimed at tackling climate change.

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Stanford's Innovative Medicines Accelerator is currently focused entirely on helping faculty generate and test new medicines that can slow the spread of COVID-19.

From Google and PayPal to Netflix and Snapchat, Stanford has housed some of the most celebrated innovations in Silicon Valley.

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Through rigorous research, model training programs and partnerships with educators worldwide, Stanford is pursuing equitable, accessible and effective learning for all.

Working Here We believe you matter as much as the work

I love that Stanford is supportive of learning, and as an education institution, that pursuit of knowledge extends to staff members through professional development, wellness, financial planning and staff affinity groups.

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I get to apply my real-world experiences in a setting that welcomes diversity in thinking and offers support in applying new methods. In my short time at Stanford, I've been able to streamline processes that provide better and faster information to our students.

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Besides its contributions to science, health, and medicine, Stanford is also the home of pioneers across disciplines. Joining Stanford has been a great way to contribute to our society by supporting emerging leaders.

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Executive Moves

Journeys Taps Stacy Doren as EVP and Chief Marketing Officer

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“Stacy is an exceptional marketing leader with a resolute commitment to consumer-centric strategies. Her brand-building capabilities and strategic foresight make her the ideal partner in shaping Journeys’ future chapters,” said Gray in a statement.

Doren joins Genesco after 24 years at Levi’s, culminating in her role as vice president of Levi’s Americas marketing. In this role, she oversaw a unit of 50 people people on the marketing team and helped the company drive sales and consumer connections.

Specifically, she helped reinvigorate the brand’s presence with young people, revived the women’s and lifestyle business and helped launch Levi’s stadium. At Journeys, Doren will help elevate the chain’s standing in teen fashion footwear retail.

“Her expertise in leading teams to flawlessly execute integrated marketing plans and her instrumental role in revitalizing global brands and aligning them with contemporary culture, position her perfectly to propel Journeys towards its next phase of growth and innovation,” Gray added. “Stacy’s appointment symbolizes our increased pursuit of brand excellence to strengthen the relationship with our consumers and empower Journeys to stay at the forefront of youth culture in the years ahead.”

In May, Genesco Inc. reaffirmed its outlook for fiscal year 2025 after it reported sales and earnings results that beat its expectations for the first quarter. By banner, sales declined 5 percent at Journeys , 1 percent at Schuh, 4 percent at Johnston & Murphy and 25 percent at Genesco Brands.

After reporting challenging first quarter results last year in May, Genesco announced it would close more than 100 underperforming Journeys stores in fiscal 2024, versus prior expectations to close 60 stores, to help cut costs at the retailer. In Q1, the company said it closed 17 Journeys stores and said it is evaluating up to 50 Journeys store closures for this year.

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Standards for Integrity and Independence in Accredited Continuing Education

About the standards.

The Standards for Integrity and Independence in Accredited Continuing Education are designed to:

Ensure that accredited continuing education serves the needs of patients and the public
Present learners with only accurate, balanced, scientifically justified recommendations
Assure learners they can trust accredited continuing education to help them deliver, safe, effective, cost-effective, and compassionate care that is based on best practice and evidence
Create a clear, unbridgeable separation between accredited continuing education and marketing and sales.

The Standards were released in December 2020 and went into effect on January 1, 2022, replacing the Standards for Commercial Support: Standards to Ensure Independence in CME Activities.

Accredited CME providers need to comply with the Standards that are applicable to their organizations by January 1, 2022.

Adoption by Accrediting Bodies

The Standards have been adopted by accrediting bodies representing multiple health professions and the principles are incorporated into international guidelines for continuing professional development for health professionals.

Accreditation Council for Continuing Medical Education (ACCME)
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Border Security
Republican National Committee

Vice President Kamala Harris waves as she boards Air Force Two after a campaign event July 23, 2024, in Milwaukee. (AP)

'Border czar'? Kamala Harris assigned to tackle immigration's causes, not border security

If your time is short.

In March 2021, President Joe Biden tasked Vice President Kamala Harris with working alongside officials in Guatemala, El Salvador and Honduras to address the issues driving people to leave those countries and come to the United States.

The Biden-Harris administration said it would focus on five key issues: economic insecurity, corruption, human rights, criminal gang violence and gender-based violence.

Border security and management is the Homeland Security secretary’s responsibility.

Vice President Kamala Harris might soon get a new official title: 2024 Democratic presidential nominee. In the meantime, Republicans have revived a title they gave her in 2021: "border czar."

Claims that President Joe Biden named Harris the "border czar" and that she is responsible for overseeing U.S. border enforcement gained prominence at the Republican National Convention as the party sought to link her to his immigration policy.

The refrain intensified once Biden dropped out of the race and endorsed Harris. It was echoed in ads and by Trump campaign surrogates, including Ohio Sen. J.D. Vance , the Republican vice presidential nominee.

"Here’s Biden appointing Kamala Harris to be his border czar to deal with illegal immigration," a narrator says in a video the Republican National Committee posted on its X account, @GOP. "And here are a record number of illegal immigrants — 10 million and counting — flooding over the border after Harris was put in charge of stopping illegal immigration."

We’ve repeatedly fact-checked claims about the number of people entering the U.S. illegally under Biden. The federal data tracks how many times officials encountered a person trying to cross the southern border, but it doesn’t reflect the number of people let in. And if one person tries to cross the border multiple times, that counts as multiple encounters, even if it’s the same person.

For this fact-check, we’re focused on the scope of Harris’ border responsibilities.

"Border Czar Kamala Harris' reversal of President Trump's immigration policies has created an unprecedented and illegal immigration, humanitarian and national security crisis on our southern border," Trump campaign National Press Secretary Karoline Leavitt told PolitiFact in a statement.

But Biden didn’t put Harris in charge of overseeing border security.

In a meeting with Harris in March 2021 , Biden said Harris would lead U.S. diplomatic efforts and work with officials in Mexico, Guatemala, El Salvador and Honduras to stem migration to the U.S. Biden said that when he was vice president, he "got a similar assignment" and that the Obama administration secured $700 million to help countries in Central America.

"One of the ways we learned is that if you deal with the problems in country, it benefits everyone. It benefits us, it benefits the people, and it grows the economies there," Biden said then.

Biden asked Harris "to be the chief diplomatic officer with Central American countries" and address the root causes that make people leave their home countries, said Michelle Mittelstadt, communications director for the Migration Policy Institute, a nonpartisan think tank.

Managing the border "has always been" the Homeland Security secretary’s role, Mittelstadt said.

Biden tasked Harris with addressing the root causes influencing people’s decisions to migrate to the United States.

"I’ve asked her … to lead our efforts with Mexico and the Northern Triangle and the countries that help — are going to need help in stemming the movement of so many folks, stemming the migration to our southern border," Biden said in March 2021.

Biden held a similar role as vice president to former President Barack Obama. In a 2015 New York Times opinion piece, Biden said he would work with the Northern Triangle’s leaders on security, anti-corruption and investment efforts in the region.

"Donald Trump’s administration didn’t really sustain this strategy, but what Harris sought to revive in 2021 ran along the same lines," said Adam Isacson, defense oversight director at Washington Office on Latin America, a group advocating for human rights in the Americas.

Within weeks of Biden’s remarks about Harris’ role, Republicans including Texas Gov. Greg Abbott and Rep. Steve Scalise, R-La., began calling Harris the " border czar " often in tandem with pointing out she had not yet been to the border.

In April 2021, when a reporter asked Harris whether she would visit the border, she said that her role is addressing the factors that make people leave their home countries, not managing the border.

Featured Fact-check

"The president has asked (Homeland Security) Secretary (Alejandro) Mayorkas to address what is going on at the border. And he has been working very hard at that, and it’s showing some progress because of his hard work," Harris said at an event . "I have been asked to lead the issue of dealing with root causes in the Northern Triangle, similar to what the then-vice president did many years ago."

Harris said she’d focus on economic struggles, violence, corruption and food insecurity in the countries.

In June 2021, Harris visited El Paso, Texas, with Mayorkas. They outlined their responsibilities to reporters. Harris said she was addressing "the root causes of migration, predominantly out of Central America," and Mayorkas said, "It is my responsibility as the Secretary of Homeland Security to address the security and management of our border."

But this distinction didn’t stop critics from linking Harris with U.S.-Mexico border security.

"The administration’s messaging on this in mid-2021 was not as clear as it should have been," Isacson said. "But at no time did Harris or the White House state that her duties included the U.S.-Mexico border, or border security."

Immigration experts said it’s hard to measure Harris’ success in her role, and that a "root causes" approach implies that the results will be seen long term, not immediately.

In July 2021, the administration published a strategy , with Harris writing the lead message, for confronting the factors that drive migration in Central America. The plan focused on economic insecurity, corruption, human rights, criminal gang violence and gender-based violence.

In March 2024, the administration said it secured more than $5.2 billion in private sector investments to the region. However, only about $1 billion has been distributed, the Partnership for Central America, a group working with the administration, reported .

The White House said the investments have generated more than 70,000 new jobs in Guatemala, Honduras and El Salvador, provided job training to 1 million people and expanded digital access to 4.5 million people.

"Still, her engagement on this issue has been sporadic," Isacson said. "She has not traveled very often to the region or otherwise sought to make ‘root causes in Central America’ a central theme of her vice presidency."

Illegal immigration at the U.S. southern border from Guatemala, Honduras and El Salvador has dropped since 2021. Encounters with people from other countries, Venezuela, have risen .

"But it’s hard to prove that U.S. assistance is a central reason" for the Northern Triangle countries’ decline, Isacson said.

The issues pushing people to leave Central American countries "are extremely complex and require deep restructuring of so much in those societies," said Cecilia Menjivar, a sociology professor at the University of California, Los Angeles who specializes on immigration. "So it’s very difficult for one person to change all that, even if it is a powerful person."

Immigration patterns at the U.S.-Mexico border have more to do with conditions in Latin American countries than "any U.S. policy," Mittelstadt said.

For example, a humanitarian crisis in Venezuela has displaced nearly 8 million people since 2014, according to the United Nations. Political, economic and security crises in Cuba, Nicaragua, Haiti and Ecuador have also led to more migration from these countries, Mittelstadt said.

In contrast, immigration encounters with people from El Salvador have dropped in past years, partly because of the country’s crime crackdown .

The Republican National Committee said Biden appointed Harris "to be his border czar to deal with illegal immigration...Harris was put in charge of stopping illegal immigration."

Biden tasked Harris with addressing the root causes that drive migration to the United States. He did not task her with controlling who and how many people enter the southern U.S. border. That's the Homeland Security secretary’s responsibility.

Experts say that seeing the results of addressing root causes driving people out of Guatemala, El Salvador and Honduras — violence, economic insecurity and corruption — takes time.

The statement contains an element of truth, but it ignores critical facts that would give a different impression. We rate it Mostly False.

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Truth Social, post , July 22, 2024

The Hill, House Republicans tee up vote condemning Harris as ‘border czar’ , July 23, 2024

C-SPAN, Sen. J.D. Vance campaign rally in Radford, Virginia , July 22, 2024

GOP, post on X , July 21, 2024

PolitiFact, Francis Suarez’s misleading claim about millions of migrants getting free cellphones, plane tickets , July 28, 2024

PolitiFact, There aren’t 20 million to 30 million immigrants in the U.S. illegally, as Sen. Marco Rubio claimed , June 11, 2024

The White House, Remarks by President Biden and Vice President Harris in a meeting on immigration , March 24, 2021

PolitiFact, Central America and the root causes of migration to the US , June 7, 2021

The New York Times, Joe Biden: A Plan for Central America , Jan. 29, 2015

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The White House, Remarks by Vice President Harris, Secretary of Homeland Security Mayorkas, Chairman Durbin, and Representative Escobar in press gaggle , June 25, 2021

Fox News, Obama-era DHS secretary: 'There's a real problem' when you have 'bipartisan outrage' , July 23, 2024

The White House, FACT SHEET: Strategy to address the root causes of migration in Central America , July 29, 2021

The White House, FACT SHEET: Vice President Harris announces public-private partnership has generated more than $5.2 billion in private sector commitments for Northern Central America , March 25, 2024

Migration Policy Institute, Shifting patterns and policies reshape migration to U.S.-Mexico border in major ways in 2023 , October 2023

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PolitiFact, Donald Trump fact-check: 2024 RNC speech in Milwaukee full of falsehoods about immigrants, economy , July 19, 2024

CBS News, The facts about Kamala Harris' role on immigration in the Biden administration , July 23, 2024

Email interview, Michelle Mittelstadt, communications director for the Migration Policy Institute, July 22, 2024

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Generative AI in organizations 2024

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Report from the Capgemini Research Institute

Organizations are accelerating their use of generative ai, and there has been an increase in investment in the technology over the last 12 months..

Eighty percent of organizations have increased their investment in generative AI since 2023, and 20% have maintained their investment level, according to Harnessing the value of generative AI: 2 nd edition – the latest report from Capgemini Research Institute. The report also found that 24% of organizations have integrated generative AI into some or most of their locations or functions. This represents an increase compared to only 6% reported just 12 months ago. Harnessing the value of generative AI: 2 nd edition draws on insights from a global survey of 1,100 executives at organizations with more than $1 billion in revenue across 14 countries and 11 industries and sectors.

The report reveals that generative AI is increasingly integrated into organizations, causing changes in operational paradigms. Over the past year, adoption of generative AI has grown across all sectors, and most organizations embrace generative AI among their employees, with only 3% enforcing a complete ban on publicly available generative AI tools in the workplace.

Those organizations that have already adopted generative AI are experiencing benefits, including improved operational efficiency, enhanced customer experience, and increased sales. On average, organizations have seen a 6.7% improvement in customer engagement and satisfaction in the areas in which generative AI has been piloted or deployed. As a result, businesses are adjusting their strategic approaches and exploring innovative ways to harness generative AI’s capabilities.

The report also looks at AI agents and the potential they have to transform automation and productivity across sectors. AI agents, once supportive tools, now operate autonomously and can perform tasks independently. The majority of organizations (82%) plan to integrate them within 1-3 years, trusting them for tasks like email generation, coding, and data analysis. Organizations planning to implement AI agents should establish safeguards to ensure transparency and accountability for AI-driven decisions.

Download Harnessing the value of generative AI: 2 nd edition to learn more about how organizations are adopting generative to innovate and grow.

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UC’s commercialization navigator pilots tech transfer at 1819 Innovation Hub

A role to connect pathways of researchers, inventors and venture capitalists.

Housed within the University of Cincinnati's 1819 Innovation Hub , the Technology Transfer team is vital to safeguarding and managing the intellectual property generated by UC's researchers.

Its mission is to translate UC's cutting-edge innovations into viable technologies by evaluating patentability and commercial viability, ensuring compliance and legal protection, recruiting and maintaining external partners, marketing technologies, negotiating license deals and identifying funding opportunities. This multifaceted approach ensures that groundbreaking discoveries from UC are positioned to reach the market, delivering substantial benefits that impact society.

To increase awareness and engagement, as well as to enhance, support and accelerate the office’s commercialization function, UC created the commercialization navigator position. This new hire develops pathways for commercialization that connect UC researchers and inventors with external partners such as corporations, venture capital firms, venture studios, entrepreneurs and funding agencies. The additional employee operates as a one-stop concierge for navigating the breadth and depth of UC’s intellectual property offerings and talented researchers.

A health care hire

Patrick Brown

In May 2023, Technology Transfer recruited Patrick Brown from UC’s College of Engineering and Applied Science to fill this position. The role isn’t new territory for Brown. Throughout his career, he has been passionate about translational research and the importance of understanding external partners’ needs. This is a learning he has carried over to his position as commercialization navigator.

Since joining, Brown has significantly expanded UC’s network of potential partners and his impact has been immediate, especially in the human health and life sciences sectors.

Technologies developed in the life sciences sector in key areas such as pharmaceuticals, medical devices, diagnostics and vaccines can deliver potentially transformative breakthroughs to improve health care outcomes. The field is supported by a robust ecosystem of funding from government organizations, foundations, venture capital firms and corporations and is crucial to bolstering the nation's competitive edge in the global biotech landscape.

Institutions of higher learning are pivotal players in shaping the future of biotechnology through cutting-edge research, technology development and intellectual property, as well as robust commercialization ecosystems and initiatives.

Brown recently attended the BIO International Convention in San Diego, California. More than 18,500 industry leaders from pharmaceutical companies, academia, biotech startups and investment firms networked with other biotech professionals, exploring potential collaborations and relationship-building to propel initiatives forward.

UC’s participation in this event signals a significant investment by the institution in promoting awareness of UC’s contributions to life sciences, building an ecosystem of potential partners and accelerating the advancement and commercialization of university technologies in this space.

"At UC, we are constantly pushing the boundaries of knowledge. The discoveries and patented technologies from our researchers act as essential catalysts, fostering the exchange of ideas that drive biotechnology innovation," Brown said. "During the conference, through a peer-to-peer partnering platform, I was able to connect with key business development personnel from pharmaceutical companies of all sizes, startups and venture capital firms. This has significantly broadened our network and created new opportunities for bringing our technologies to the market."

UC’s presence also impressed upon stakeholders that academia, particularly a research institution like UC, serves as a major driver of biotechnological discovery and a source of the innovations that will define our collective future.

Patrick Brown Commercialization navigator, Office of Technology Transfer

Pioneers of research discoveries

Brown understands that within the hallways and laboratories of higher education, biotech emerges not merely as a field of study but as a cornerstone of academic and economic vitality. He also knows how critical it is that academic innovations are translated to the market if they’re to achieve their intended impacts.

During the BIO convention, Brown met with key stakeholders and investors who attended a reception sponsored by UC and the 1819 Innovation Hub. Attendees appreciated the exceptional breadth and depth of UC’s expertise in life sciences, including in antibiotics, cell therapy, diagnostics, drug delivery, gene therapy, medical devices, research tools, RNA technology and vaccines.

"I had the privilege of showcasing a video of some of UC’s most promising innovations, as well as our success in attracting significant life sciences research funding," Brown said. "It was important to demonstrate UC’s contributions and commitment to life sciences innovation in Ohio and in Cincinnati more specifically. UC’s presence also impressed upon stakeholders that academia, particularly a research institution like UC, serves as a major driver of biotechnological discovery and a source of the innovations that will define our collective future."

UC discoveries range from lifesaving therapies to groundbreaking medical technology and beyond. The impact of UC's biotechnology efforts resonates and drives forward life-changing discoveries while bolstering our region and nation’s economic heft.

REDI Cincinnati and JobsOhio provide a snapshot overview of biotechnology’s impact and Ohio Life Sciences highlights the state’s history of innovation districts, including the Cincinnati Innovation District , powered by UC and the 1819 Innovation Hub.

For more information about UC’s available technologies or to meet Technology Transfer to discover your next life science innovation, contact Patrick Brown at [email protected] or visit UC’s tech transfer website .

Featured image at top: Stock image of a person working in a lab. Photo/National Cancer Institute

Impact Lives Here

The University of Cincinnati is leading public urban universities into a new era of innovation. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.

Next Lives Here
Engineering Education
1819 Innovation Hub
Cincinnati Innovation District

UC alum delivers virtual startup in e-commerce fulfillment

April 2, 2024

University of Cincinnati alumnus Jason Harbert attended the College of Engineering. He is the co-founder and chief technology officer (CTO) of Flowspace, partnering with CEO Ben Eachus. They combined their passion, skillsets and experience to create a cutting-edge full-service fulfillment management solution for direct-to-consumer (DTC) and business-to-business (B2B) models.

Mayor Pureval, Rob Richardson lead ethical AI symposium

July 5, 2024

As artificial intelligence rapidly integrates into everyday life, Rob Richardson, CEO and founder of Disrupt Now and MidwestCon and local tech startup partner of the University of Cincinnati 1819 Innovation Hub, recently spearheaded the Responsible AI Symposium with Cincinnati Mayor Aftab Pureval, calling upon community leaders to discuss and ensure artificial intelligence technologies help users rather than harm.

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UC's commercialization navigator pilots tech transfer at 1819
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