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What Does 'I Understand The Assignment' Mean And Why Is It Being Used By Kamala Harris Supporters? The Catchphrase And Meme Explained

Project Coconut is hitting all gears for the presidential campaign of Vice President and potential Democratic candidate Kamala Harris . The newest trend established by her supporters features a series of posts with the catchphrase I Understand The Assignment' with the hopes of getting the endorsement from the Gen X and Boomers .

Although the phrase shares the same chorus as the 2021 music The Assignment (seen below) by Tay Money, which inspired a viral TikTok trend that amplified the use of the mantra online, they are not related. In this case, is all about understanding Kamala supporters' assignment of getting her elected in the 2024 Presidential Election.

Here's everything you need to know about the 'I Understand The Assignment" catchphrase and other memes related to the Kamala Harris 2024 campaign .

What Does 'I Understand The Assignment' Mean?

The phrase "I understand the assignment" is often used by someone indicating their intentions to go above and beyond to do a good job. That's the general strategy behind the organic campaign in support of Vice President Kamala Harris being spread on social that made the catchphrase resurface in late July 2024. Her endorsers are expressing that they're ready to help her win the 2024 U.S. Presidential Election following President Joe Biden dropping out of the race .

For example, on July 22nd, 2024, X [7] user @libradunn tweeted, "We understand the assignment!" in response to friends in the media asking, "What's next for Democrats?"

The trend is also part of a budding mantra among Harris voters and supporters in which they showcase their "differences" as a strength while indicating their respective duties to elect her. For instance, on July 22nd. 2024, X user @libbage55 tweeted "I’m a 69 year old white woman, and I understand the assignment." (seen below)

On the same day, X user @CGTheGeek posted a GIF showing their reaction to seeing all the "I understand the assignment" tweets. (seen below)

White folks on Twitter posting "… I understand the assignment!" #KamalaHarris2024 pic.twitter.com/WwSul0NvKA — ThereWillBeTypos 🤷🏾‍♀️ (@CGTheGeek) July 23, 2024

Where Is The 'Understood The Assignment' Catchphrase From?

"Understood the assignment" is a phrase well-known online and offline for decades but in August 2021 singer Tay Money helped the phrase to achieve mainstream usage by posting her song's hook, having multiple commenters asking when the full song will eventually drop (shown below). The audio from her video has been made into over 530,000 videos in three years.

https://www.tiktok.com/embed/v2/6997231444502367493

For the full history of I Understand The Assignment , be sure to check out Know Your Meme's encyclopedia entry for more information.

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The Assignment

The assignment lyrics.

How to Format Lyrics:

• Type out all lyrics, even repeating song parts like the chorus
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The 'I Understood The Assignment' TikTok Audio Explained

A social media trend has reached peak popularity whenever brands start participating in it; by the time junior creatives and social media interns finish pitching and explaining a trend for approval, it's probably already been seen on every platform. So, with that in mind, it should be easy to backtrack the timeline of a trend to learn more about it when a brand joins in on the fun. One glaring exception is the Duolingo Owl — that's one up-to-date bird.

McDonalds' "I understood the assignment" era on Twitter began in the second half of 2021. So did  Starbucks '. With a calculation based on conjecture, the trend can be traced back to the beginning of 2021. We looked to Know Your Meme for confirmation, and it turns out we were right. This is what high school teachers meant when they said that we'd use math after graduating.

This particular phrase has garnered extreme attention across all social media platforms. On TikTok , videos submitted under the "I understood the assignment" hashtag have received more than 600 million views; an excess of 30,000 posts wear it on Instagram . But what does it mean? And why is there an entire song dedicated to it? Read on to learn more.

The 'I understood the assignment' trend has been used by celebrities

How was the "I understood the assignment" trend created? In March 2021, a Twitter user @thering26 posted stills of Uma Thurman in numerous acting roles. "Uma Thurman will always understand the assignment," the accompanying text read. Soon, the phrase and meme format spread across Twitter like wildfire; it is used to describe someone who knows how to get the job done (via Know Your Meme ). The meme format is particularly popular for talking about actors who can pull off very different roles with top-notch acting.

A few months later, artist Tay Money put a new spin on the trend. She released a song that claimed she understood " The Assignment ." The artist herself used a part of the song that said "I understood the assignment" on TikTok. This led to a trend of people posting accomplishments and stories that proved that they knew what was expected of them and went above and beyond (via Know Your Meme ). 

Even celebrities hopped on the trend. Taylor Swift used it to promote "All Too Well" (via YouTube ) and basically immortalized the phrase. There are currently around 250 million views on the "the assignment" hashtag on TikTok . It also led to the creation of another relatable sound that remixes Tay Money's song with Reese Witherspoon in "Legally Blonde" saying, " Actually, I wasn't aware that we had an assignment ." And that's how one meme took over the internet. 

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Understood the assignment

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My haircut looks fabulous, my hairdresser really understood the assignment.

In 2021, the slang phrase "understood the assignment" gained popularity shortly after Tay Money released the song "The Assignment." The song went viral on TikTok and other social media platforms, especially with the lyrics, “Damn Tay, you killed this; I understood the assignment.” People began to film themselves to those lyrics, showcasing moments when they felt they were excelling at a specific task. The phrase quickly became part of Gen-Z vocabulary, used in contexts such as fashion, makeup, food recipes, or any scenario where one would praise themselves or another for doing an exceptional job. It encapsulates the idea of not just completing a task but doing so with outstanding skill. For example, a celebrity praised for their stunning look at the Met Gala might compliment their stylist by saying they “understood the assignment.” Similarly, a chef whose dish turns out perfectly might use the phrase to highlight their culinary success.

@erisa_laska Whatever it takes 😂 #mama #momhack #momlife #toddlersoftiktok ♬ The Assignment - Tay Money

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