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How Sony Became The Ultimate Pivoting Success Story

Table of contents.

Today, Sony stands as a behemoth in the global electronics industry being the go-to brand for a vast collection of premium-quality consumer electronic products.

Sony's market share and statistics:

  • Sony's annual revenue in 2022 was $81.3 billion
  • Number of Sony's employees in 2022: 111,000
  • Presence in more than 204 countries
  • Sony's market cap is $101.83 billion Feb 2023

But it wasn’t always this way.

Sony’s beginnings trace all the way back to post-World War II in Minato, Tokyo, where it was established as a small shop of radio repairs, that too with a different name. 

Starting its journey with borrowed capital, a windowless workshop, little to no equipment, but a dedicated team, Sony has made its way to the top and currently is one of the biggest players in the electronics world.

Let’s travel back to World War II and understand how it all began.

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$500 Partnership Lays The Foundation Of Sony

It was March of 1945, and the war was in full swing. The crumbling of the axis powers and bombings in Japan brought chaos. Tokyo’s bombing was the last straw that sent the Japanese military into panic mode, and special reinforcements had to be called in.

This brought together two exceptional individuals: Akio Morita, a weapons researcher, and Masaru Ibuka, a navy lieutenant. Little did they know that they would partner together in the future to become co-founders of Sony.

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Starting Small

When World War II ended, so did the military careers of Morita and Ibuka. Right after, as Japan went through one of its worst phases of unemployment, the two decided to find employment wherever possible.

Therefore, in 1946, Ibuka began working in a small workshop in Shirokiya departmental store, repairing radios for a living. In October, Ibuka paired with his team to form Tokyo Tsushin Kenkyujo, also called Totsuken, and often shortened to TTK.

Converters & A $500 Partnership

As is the case for any business, Ibuka and his team immediately began to search for a gap in the market. Something that was in demand, could be produced and would begin churning profits for them. This break came in the form of adaptors, or as they were called – converters.

Informational mobility had been almost non-existent during the war. While some radios had become damaged in the chaos, others were disconnected from the shortwave unit to prevent the Japanese public from having access to enemy propaganda by tuning in. Now that the war was over, the Japanese were hungry for information, and Ibuka cashed into this golden business opportunity.

His team created short-wave converters that gave regular radio access to the shortwave unit. This meant people could tune in to any channel they wanted and listen.

As the converters grew in popularity, they made it to the “Blue Pencil” column, where Akio Morita read the article and was impressed by Ibuka’s work. He contacted his former colleague, and the two formed a partnership in May 1946 with $500 of borrowed capital, and the desire to conquer the world of consumer electronics.

It’s All Rice

If you’re thinking that this partnership would be the turning point for TTK and the enterprise will grow to unbelievable heights here on, think again because the journey of Sony is anything but expected.

The first official product of the company was an electric rice cooker – yes, really! And it was a great failure.

The idea for rice, which might sound absurd, came from the aftermath of the war. As money remained scarce, some people purchased the shortwave converter radios for cash while others offered rice. The partners had an idea: they would help consumers cook rice electrically.

Adding aluminum electrodes on the underside of the wooden cookers seemed to do the trick until it began ruining the rice – over or undercooking it.

The first product of the company was officially a failure, generating only $300 in profits on a turnover of less than $7000 in the first year. 

The next product was electrically heated cushions, which also failed miserably, and it seemed, Sony had yet to come up with its great breakthrough.

Key Takeaway 1: Observe and Improvise

The early years for the TTK team were filled with struggles: minimum capital, limited manpower, and a windowless workshop. On top of it, the initial products were failures, one after the other.

For an ordinary start up this would have been the end of the road. But TTK’s improvised strategy meant they were always on the lookout to cash in on new opportunities.

So, even though the rice cooker and cushion had not done well, they represented the company’s ability to understand the needs of the consumer and come up with unique, innovative designs, despite limited resources.

Not only did this approach help them survive, but it also laid the ground for future growth.

The Breakthrough That Placed Sony On The World Map

Thomas Alva Edison, considered America’s greatest inventor, was always open about his failures. He once said,

I have not failed. I’ve just found 10,000 ways that won’t work.

For Ibuka and Morita, the entrepreneurial journey of Sony was similar. There had been a multitude of failed products, one after the other. In fact, Ibuka had almost given up hope on the household appliances market, but Morita convinced him to innovate, create, and conquer.

It seemed then, that rice cookers and heated cushions were simply examples of products that did not work in the Japanese market. They were not failures, but a business’ trial and error to get their breakthrough – which they did in the 1950s in the form of a tape recorder.

Nine Hundred and Ninety-Nine Uses Of The Tape Recorder

After their tried and tested runs of home appliances, the founders decided to move away from the home-appliance market and towards the development of electronic items.

In 1949, a newly imported tape recorder by the Japan Broadcasting Corporation flooded the markets. While tape recorders weren’t a popular item in Japan at the time, Ibuka looked at the product and an idea clicked!

Using their power of innovation, the TTK team made two prototype tape recorders:

  • G-Type : Used mainly for industrial purposes, these had a recording time of 60 minutes.
  • A-Type : Created for household usage, these had a recording time of 30 minutes.

As the recorders were released in 1950, the demand for G-Type especially spiked as teaching aids. However, it is important to remember that the Japanese market wasn’t too fond of tape recorders back then.

So, what did Ibuka do? Innovate and strategize.

With a military background, Ibuka came across a U.S. military booklet. This was called “Nine Hundred and Ninety-Nine Uses Of The Tape Recorder”. Putting on his thinking cap, he came up with a marketing strategy of converting the booklet into Japanese and spreading it around.

As the Japanese consumer market became aware of the uses of a tape recorder, they flocked to secure their purchase, and soon, the sales were at an all-time high. The conversion of a simple booklet into an effective marketing tool enabled TTK to move out from their small abode, and into a building in Shinagawa. The journey up had begun.

The Transistor Revolution

After learning from the tape recorder experience, Ibuka knew he had to be vigilant of global electronic trends and new products that could have potential as a business opportunity. His observation, once again, proved key when he caught wind of a tiny technology called the “Transistor” in 1952.

Back then, consumer electronics were mostly based on vacuum tubes. Unfortunately, this technology was not only bigger in size, but it also consumed a considerably high amount of power. Consider this:

While a vacuum tube consumed an entire watt of electricity, the transistor merely required a millionth of a watt (precisely 1/1000,000 watt!) to function.

Ibuka immediately recognized the potential of this technology and knew it could pave the way for the future of his company if utilized correctly.

The transistor technology had been produced by Bell Laboratories but was up for licensing and usage by Western Electric. The problem – it had a $25,000 price tag. While this may not seem much today, back then it was worth a whopping 9 million yen , and obtaining the technology made the company go almost bankrupt.

Everything had been put on the line for TTK. But merely capital injection was not enough. The technology had been up and running in the U.S. for years, and so the founders knew they had to elevate their game.

The existing transistor technology had one shortcoming – its low power output. Morita channeled his physics knowledge and came up with an answer. While the Germanium in the transistor itself wasn’t too conducive, adding impurities such as Phosphorus improved its power considerably!

In this way, Japan’s first transistor radio was created and launched in the market in 1955 by the name “TR-55”. This radio was small, portable, and an immediate success.

sony-radio-tr-55

From The Japanese TTK To The American Sony

Radios were not a new item back then. An American company called Regency Electronics had already launched their transistor radio a few months prior to the TR-55, but Sony’s product was superior in quality and power.

For the company, this opened the doors to the West. Morita and Ibuka traveled to the U.S. to market their transistor radio and expand their consumer base beyond borders. But they faced a roadblock.

The Americans thrived on and purchased according to familiarity, and Tokyo Tsushin Kenkyujo, or its short form Totsuken, simply did not have the charm they liked. Instead, it was difficult to pronounce and seemed alien.

This led to dropping sales – something the founders were afraid of. Therefore, it was decided to change the name of the company to an easier form – Sony.

This came from the Latin word “ Sonus ”, which translates as “sound”. Since the company was dealing in radios, it only seemed befitting to choose a name that conveyed what it stood for. In addition, Sony also relates with “ son ”, a word in Japanese culture that hints at young adults who strive to be innovative and create new things.

Therefore, 1955 was also the year when the company changed its logo to depict the new name – Sony. A new global brand identity placed Sony on the world map, kickstarting its success.

Ket Takeaway 2: Connect With The Customer

Sony’s tape recorder was a fabulous invention, but the Japanese market didn’t have the awareness or demand. Using a simple already-published booklet, the company upgraded their marketing and conveyed to their customers how useful their product was.

Similarly, the TR-55 was an exceptional product. But would not sell in the U.S. due to the company’s difficult name. The founders were agile and changed the name of the company to something that would resonate with the new demographic.

Hence, along with developing useful products, Sony focused its marketing and branding techniques to make its offerings relatable and meaningful for the customer, in turn boosting its sales and outreach.

The Apple Of Its Day – A New Age For Television and Music

A small company can specialize in one product. However, if a business aspires to become a force in the world, history narrates diversification of product portfolio to be key.

Let’s take the example of Panasonic, Apple, Microsoft, or Nestlé. Belonging to a different set of industries, these businesses have become global conglomerates, churning hundreds, thousands, and even millions in revenue by the minute.

What do they all have in common? A diverse range of products.

Morita and Ibuka understood the need for continuous innovation, development, and advancement, paving the next three decades with several meaningful products and collaborations; turning the Made In Japan tag into today’s Made In China .

The Pocket Radio

Hindered distribution channels in the U.S. meant that the TR-55 still did not hit local markets despite the change in name. However, this did initiate a movement of change towards small, portable radios.

Therefore, when Sony released the TR-63, it had hit the bull’s eye!

These radios were advertised to be pocket-friendly, portable, and incredibly handy. As a result, people flocked to the markets and this transistor radio became a breakthrough product. From selling roughly 100,000 units in 1955, the count went up to a whopping sale of 5 million units sales towards the end of 1968.

But do you want to know something shocking?

The unique selling point of the radio was its pocket-friendliness, when in fact, the radio was not able to fit in standard pockets at all! When Sony realized that the radio didn’t fit, they customized the pockets of their sales staff to align to their marketing campaign, this established results and brought in sales.

Elevating The Media Game

It seemed that radios were just the beginning. Soon, the research and development team at Sony was making waves by coming up with unique products.

  • TV8-301 : A small, portable transistor television was produced in 1960 that was considerably smaller and handier than the usual, large, vacuum-using televisions back then.
  • Sony Trinitron: If there is one old Sony product that you might see today too, it is the Sony Trinitron. A giant leap from the black-and-white media technologies, the Trinitron televisions were bright, colored, high-quality, and truly the first of their kind. While they did require a heavy investment and weren’t launched until 1968, the founders found their risks paid off when this television featuring premium picture quality became an instant hit!

As consumers of foreign markets began to hear the might of Japan’s Number One , Sony’s clientele grew. What began from Japan had now headed towards the West and wasn’t stopping any time soon.

The Era Of Digital Music

Once Sony had made its name in the radio and television industry, it decided to step up its game by making an entrance into the world of music.

For this feat, they chose to indulge in a joint venture with CBS Inc., forming CBS Sony Records. They produced vinyl records and released the first Video Cassette Recorder (VCR) in 1971. As pioneers of such tech, Sony won an Emmy award for its excellent product.

cbs-sony_logo

This move was directed by none other than Norio Ohga, the same man who had once worked for Opera and criticized the early tape recorder of Sony. The founders immediately knew they wanted a critical man like him by their side. This man would take Sony into the future by later becoming president and chairman of Sony.

In 1988, Sony bought all the shares of CBS Sony Record to become its sole owner. After multiple collaborations with famed singers like Michael Jackson, it comes as no surprise that today, Sony is the world’s biggest music publisher with revenue reaching as high as $3.2 billion a year.

Let The Format Wars Begin

Sony paired with Matsushita Electric (now known as Panasonic) to create a videocassette format in 1969. But the expensive nature of the product, and therefore lack of sales made them part ways. However, both of them continued to work on their formats.

The result: One of the fiercest format wars ever.

Sony created their format in 1975, called Betamax, a product of supreme quality that could record up to 1 hour. Despite being the best in the market, it suffered at the hands of the VHS, the format developed by Matsushita. The VHS was cheaper and benefitted from the goodwill and massive clientele of Matsushita, generating a much higher turnover.

Yet again, Sony applied its policy of observation and conquest and resorted to creating VHS machines after the stiff competition.

Walk And Listen, Man!

If you’re thinking the decade’s research and development was over, and Sony would continue producing its usual products – think again!

It seems the thinking hats of the Sony team were always at work, even when they weren’t really trying to innovate. For example, the Walkman, a portable stereo cassette player that became one of the most popular players of all time, was actually inspired by Norio Ohga’s desire to listen to music easily as he walked.

The idea clicked immediately: A cassette player that could fit in your pocket, paired with a pair of headphones that had impeccable quality.

Since the headphones had already been in production, the idea took merely 5 months for execution, and on the 1st of July 1979, Sony had released the Walkman, which sold over 385 million units ! As a never-before-seen product, the Walkman was a phenomenal success, despite being priced at $150 !

File:Walkman TPS-L2.jpg

Later, Sony paired with Philips to create the compact disk and invent the CD player in 1982. ushering in the transition to the era of digital music.

Stepping Into The Film Industry

If you are fond of watching movies, it is impossible to have not come across one spearheaded by the Sony team. This is due to Sony’s diversification in the late ‘80s.

In 1989, Sony bought Columbia Pictures Entertainment for $3.4 billion , a bold move indeed considering the acquisition already had a debt of $1 billion. However, this decision gave Sony access to an extensive library of films and a stronghold in the U.S. entertainment industry and its distribution.

With time, it seems the decision was the right one; the company has rolled out blockbuster movies like the Da Vinci Code, Skyfall, and Spiderman series since then; one after the other.

Key Takeaway 3: Never Stop Innovating

Innovation is key to sustaining success. Sony faced fierce competition from other established companies as well as foreign policies.

However, its main ingredient of success remained its powers of innovation – from the VCR to VHS and the mighty Walkman. The company realized that if one product range or service was doing well enough today, its demand and popularity could soon die down in a competitive and dynamic world.

Therefore, to conduct successful business continuously, it needed to innovate and update its products to stay ahead of the competition.

A Company Of Parallels: Financial Services, Gaming, and Mobiles

By the end of the 1980s, things were going great for Sony. It had expanded to newer markets, had a strong grip on music, and had a research and development (consuming 9% of sales ), that continued to work its magic.

Sony posted record earnings of $384 million in 1990, which was a massive 35% increase from the earlier year. However, like all business cycle booms are followed by slumps, the recession in the early ‘90s produced a considerably challenging environment for Sony.

How the company maneuvered its way through such business scenarios, however, is an entrepreneurial inspiration.

Revolutionizing The World Of Gaming

The company had decided to venture into video gaming by the late ‘80s and availed the help of gaming giant, Nintendo Co. Ltd. in this new endeavor. However, the deal fell through in 1992 when Nintendo backed out, and Sony was left on its own.

Did Sony then back down since gaming was a completely new horizon? Absolutely not! The company continued to work on the production of their first game console, and merely 2 years later, the Sony PlayStation was launched in the Japanese market.

PlayStation (consola) - Wikipedia, la enciclopedia libre

An immediate success, it sold more than 100,000 units on the first day, and roughly 2 million by the end of its first 6 months. The console was released in the U.S. a year later, and the sales tally continued to climb. Sony had revolutionized gaming, and the world was about to find out.

Despite Morita’s passing in 1999, innovation did not stop at Sony, and the PlayStation 2 was released in 2000, becoming one of the biggest hits among gaming consoles. By today, this product has sold nearly 158 million units ; and continues to be headstrong, bringing in newer variations such as the introduction of Virtual Reality. Currently, the PlayStation 5 is on the market, with further editions in the works.

Getting Mobile

Sony’s next step – conquering the mobile market. In 2001, the company joined hands with the mobile division of Ericsson with a 50-50 share. This came to be known as Sony Ericsson.

Their first product, a rounded-designed phone called the T65 was well received by the public. In 2012, the company was bought and renamed Sony Mobile Communications, this time competing in the smartphone industry with Sony Xperia. However, the mobile market perhaps wasn’t the right trajectory for Sony. With decreasing sales and an almost non-existent presence today, while the start of Sony Ericsson was good – the steam died down.

All The Money Lay In Financials

In 2001, Sony made another unexpected move. It created the Sony Bank. The idea to step into the financial market went back to the 1950s , when Morita had visited the U.S. In Chicago, he was surprised to see the magnitude of the Prudential Building and was in awe of how life insurance companies and financial institutes could build similar facilities. There and then he had decided – Sony would venture into banking one day.

Although Morita’s wish came true after his death, the Sony Bank was created as an online bank facilitating deposits, foreign exchange trading, etc., and continues to turn the wheels of revenue for Sony.

The OLED TV

Staying true to their innovative streak, Sony created the world’s first Organic Light-Emitting Diode television in 2007 called the XEL-1 .

Also, one of the thinnest televisions of the time, the OLED TV had supreme picture quality, consumed less energy, and was incredibly lightweight. It was a success, receiving mainly positive reviews and selling all over the globe including Canada, Russia, Australia, Europe, and the U.S.

A few years later, Sony also released its Ultra-High-Definition TVs (4K), with exceptional pixel and picture quality.

Key Takeaway 4: Become A Risk-Taker

Sony’s experience in becoming a conglomerate teaches that diversification gives a mighty push to a business striving towards success. Although Sony began its journey with electronics, it expanded and ventured into gaming, financial markets, mobile phones, the film industry, and beyond. While some decisions may not have been the best, others – such as the PlayStation – were a risk that paid off well.

In fact, it wouldn’t be wrong if one was to say that the PlayStation is keeping Sony afloat today!

Sony Today – The Battle Uphill Continues

Over its journey spanning over seven decades, Sony has faced its fair share of challenges and setbacks - from the rice cooker to Sony Ericsson. However, the company has always been able to fight back and persevere. This is why, even today, it is counted amongst the most successful conglomerates in the world. By continuously reinventing itself to cater to people’s needs, Sony has evolved into a company that drives the world forward.

Sony is on a purpose to “fill the world with emotion, through the power of creativity and technology.” This is evident from its business centered around people to support and connect them.

Navigating The Pandemic

For many businesses, the pandemic proved to be a rather difficult storm to see off. Initially, Sony too had to bear a huge decline in operating profits caused by the COVID disruption.

But soon, the company found a way to not only stay afloat but take their business to the next level. This was mainly backed by their gaming and entertainment industry.

With people staying indoors, they had more free time and looked towards Sony’s trademark products, such as the PlayStation 5 - over 10 million consoles sold till now – online streaming options, and music production.

Thriving On Digital Platforms

Thus, seeing the huge potential in digital entertainment, Sony has shifted its focus from consumer electronics to entertainment and gaming. Plus, with a long-established reputation and platform in these industries, the change is one the company is fully ready to embrace.

Very recently, the company has completed its acquisition of anime-streaming site Crunchyroll for a whopping $1.175 billion . Although the investment seems huge, it provides Sony access to over 120 million customers spread out in around 200+ countries.

That’s not all though. Sony has also struck deals with streaming platform giants Netflix and Disney Plus to offer Spiderman movies and content.

Key Takeaway 5: Prepare Products For The Future

Good companies provide their customers with products for the present. But great companies have the eye to look beyond, understand what the future holds, and ultimately, lead the way in the industry. Therefore, if a business wants to be a growing brand in the future, it must visualize and plan in the present.

Sony knows the world is changing and people are consuming content digitally. With the resources and platforms it has, the company is fully amped to offer its customers online streaming content and transform the gaming industry.

Strategic Takeaways

Growth by numbers.

Here are our key takeaways from Sony’s inspirational, roller-coaster journey, which of course, continues to roll.

Adaptability Enables Growth

With a capital of merely a few hundred dollars and a handful of men on the team, Sony was tight on resources from the start. Then, it continuously encountered obstacles, such as failed products, branding difficulties, and a rolling out pocket radio too big for a pocket. 

But in every situation, Sony did not take a step back. Instead, it adapted to its circumstances and was not afraid to change or take risks. They pivoted their products, marketing strategies, and even brand name, to find a way to move forward.

As a result, slowly but steadily out of a one-room facility to a building, and now – into an industry giant with a multitude of branches.

Create Your Product’s Worth In The Customer’s Mind

Some of Sony’s most successful products were those that struggled initially due to a lack of customer awareness. Hence, the company implemented various marketing strategies to make its product relatable and establish its unique offerings.

The transistor tape recorder wasn’t considered much until the booklet was introduced as a fantastic marketing strategy. The TR-55 was a great invention, but a result-oriented distribution strategy enabled its successor, the TR-63 to become a phenomenal success. The gaming expansion of Sony was difficult with Nintendo’s backout, but with the image they were able to curate, PlayStation outperformed any other Nintendo or Sony product.

Therefore, Sony’s growth depended on creating the best technology or appliance and informing or enticing its customers of the value it added.

Creativity & Innovation Are The Guides To Success

Sony is one company that realizes what its customers want or need before even the customers themselves know it. This powers continuous creativity and innovation. For instance, the Walkman – a portable cassette player – was a unique gadget people hadn’t seen before. Yet, the idea of having a music player in your pocket connected to headphones was something millions resonated with.

Thus, with an innovative approach, Sony captured an audience and made its mark with a product that at the time did not have a close competitor. Throughout their journey, from the CD player to the PlayStation, Sony’s first-of-their-kind products have been a key factor in the company’s success.

You Need To Take Risks To Minimize Risk

The risk-taking ability and drive of a growing company are what sets it apart from the ordinary company. In order to survive and thrive, Sony did not put all its eggs in one basket. It explored various industries, such as gaming, films, and financial services, diversifying their product portfolio so in case they were not doing well in one sector, others were facilitating the company’s growth.

So, while they were taking risks by leaping outwards of their industry, they were also minimizing the risk of becoming over-dependent on specific products or services. Thus, if consumer demands changed, new competitors entered, or there was a major shock in the market, their business did come tumbling down all of a sudden.

Its heavy investments in anime-streaming Crunchyroll and Disney Plus and Netflix show that the company is ready to divert its resources towards what customers will be demanding more increasingly in the future. Thus, a company focused on growth, like Sony, always looks into the future, keeps itself on top of trends, and embraces innovation and technological changes.

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Sony Company Profile Powerpoint Presentation Slides CP CD

A company profile provides an overview of the most critical points about an organization which helps the investors and stakeholders to evaluate the business value and performance. Check out our professionally designed Sony Company Profile PowerPoint Presentation covering the executive summary, company introduction, mission statement, timeline, and USP. Additionally, this Business Outline PPT includes the business model, value creation model, global reach, etc. Moreover, this Media PowerPoint outlines business financials comprising profit and loss statistics, assets and liabilities, cash flow, etc. It also outlines adopted marketing strategies, major initiatives, Future launch plans, etc. Our Communication template also illustrates business performance evaluation with competitor analysis and SWOT analysis. Lastly, our Consumer Electronics module further outlines the CSR achievements, future goals, and partners exhibiting real life examples of Sony Company working. Download our 100 percentage editable and customizable template, also compatible with Google Slides.

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Slide 1 : This slide introduces Sony Company Profile. State Your Company Name and begin. Slide 2 : This slide shows a Table of Contents for the presentation. Slide 3 : This slide is in continuation with the previous slide. Slide 4 : This slide provides executive summary of business. Slide 5 : This slide includes information about company information. Slide 6 : This slide entails information about company purpose, and core values. Slide 7 : This slide mentions information about business statistics. Slide 8 : This slide portrays information about company growth journey. Slide 9 : This slide includes information about major unique selling points of Sony corporation. Slide 10 : This slide contains information offered products range by company. Slide 11 : This slide caters to information about products range offered by company. Slide 12 : This slides depicts information various services offered by company. Slide 13 : This slide provides detailed insights into companies business model. Slide 14 : This slide monitors information about business value creation model. Slide 15 : This slide includes information about technological areas company is working upon. Slide 16 : This slide describes information about company presence across globe. Slide 17 : This slide includes information about business offices location by different business areas. Slide 18 : This slide highlights information company manufacturing units worldwide. Slide 19 : This slide illustrates information company core management team. Slide 20 : This slide entails information about company organization chart. Slide 21 : This slide includes information affiliated companies to Sony corporation by segments. Slide 22 : This slide entails information about company major shareholders. Slide 23 : This slide puts information about company employee base over the years. Slide 24 : This slide includes information about employee base distribution. Slide 25 : This slide depicts information about various competitors of Sony technology companies. Slide 26 : This slides mentions information about technology companies’ comparison on multiple parameters. Slide 27 : This slide demonstrates comparative assessment between technology base company on financial parameters. Slide 28 : This slide includes information about company year revenue growth. Slide 29 : This slide depicts business revenue distribution by product sales and financial services offered. Slide 30 : This slide entails information about revenue bifurcation by business segments. Slide 31 : This slide includes information about revenue bifurcation by geographical areas. Slide 32 : This slide puts information about operating income earned during last six years. Slide 33 : This slide entails information about business operating income split by business segments. Slide 34 : This slide demonstrates business expenditure on product research and development. Slide 35 : This slide includes information about net profits earned by the company. Slide 36 : This slide includes information on company earnings per share over the years. Slide 37 : This slide puts information business assets, liabilities, and shareholders equity. Slide 38 : This slide displays company yearly cash obtained and used in different activities. Slide 39 : This slide outlines marketing mix strategy followed by company. Slide 40 : This slide includes information about company promotional strategies. Slide 41 : This slide provides information about company key strength areas. Slide 42 : This slide mentions information about company weaknesses. Slide 43 : This slide entails information about company opportunities for enhanced business growth. Slide 44 : This slide contains information about company threats from external environment. Slide 45 : This slide includes information on major developments and initiatives taken by the company for business growth. Slide 46 : This slides portrays information about present and future launches by company. Slide 47 : This slides illustrates information about major initiatives and achievements of the company in managing corporate social responsibility. Slide 48 : This slide functions to information about CSR targets to be achieved. Slide 49 : This slide highlights information about various partnerships and initiatives taken by company for social betterment. Slide 50 : This slide includes information about the Sony Corporation case study. Slide 51 : This is a Contact Us slide. Add your Email Address, Contact, Social Media Handles, and Address. Slide 52 : This slide shows all the icons included in the presentation. Slide 53 : This slide is titled Additional Slides for moving forward. Slide 54 : This slide presents a Roadmap with additional text boxes. Slide 55 : This slide is a Quotes slide to convey messages, beliefs, etc. Slide 56 : This slide is a Timeline slide. Show data related to time intervals here. Slide 57 : This slide is Our Mission slide with related imagery and text. Slide 58 : This slide depicts a Venn diagram with text boxes. Slide 59 : This slide is a financial slide. Show your finance-related stuff here. Slide 60 : This slide is a thank-you slide with address, contact numbers, and email address.

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by David Snyder

November 12, 2023

by Dick Ryan

November 11, 2023

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What You Need to Know Ahead of Sony's Earnings Report Tuesday

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Key Takeaways

  • Sony Group will report fiscal fourth-quarter earnings early Tuesday morning Eastern Time.
  • Investors will likely be looking for updates on the profitability of its gaming division, which took a hit in the third quarter as promotions for PlayStation 5 ate into profits.
  • Sony has also been linked to bids for Paramount along with Apollo Global Management in recent weeks as the bidding for the media conglomerate continues.

Multinational electronics and media company Sony Group ( SONY ) is set to report earnings early Tuesday morning Eastern Time for the fourth quarter of fiscal 2023, along with results for the full year.

Investors will likely be looking for updates from Sony's gaming division after it lowered projections for PlayStation 5 sales and gaming segment revenue over the rest of fiscal 2023 in its third-quarter report.

Analysts expect Sony's revenue to decrease to 2.9 trillion yen ($18.61 billion) from 3.06 trillion yen ($19.7 billion) in the year-ago period. However, net income could increase to 136.95 billion yen ($880.35 million) or 131.53 yen (84 cents) per share compared to last year's 128.2 billion yen ($822.72 million), or 103.53 yen (67 cents) per share.

Key Metric: Gaming Profitability

Sony said in its third-quarter report that profitability in the gaming division, its largest in terms of revenue, took a hit in the quarter as promotions for PlayStation 5 ate into profits. Although PlayStation 5 sales reached a record high for quarterly unit sales of the console in the third quarter, sales still fell short of the company's target, and Sony revised its full-year sales projection down to 21 million from 25 million units.

Sony also lowered its gaming segment revenue projection for the full fiscal year of 2023 to 4.15 trillion yen ($26.68 billion), down from 4.36 trillion yen ($27.98 billion) previously. That compared to 3.64 trillion yen ($23.44 billion) in 2022.

Jefferies analysts said in note earlier this month that Sony's margins in the games division were "unacceptably low," and called Sony's explanation that hardware costs have not fallen as much as the company thought they would "insufficient."

However, the analysts suggested earlier in March that Sony could still be one of their top picks long term as supply for key parts of the PS5 supply chain improve, allowing costs to come down and profitability to increase.

Business Spotlight: Acquisition Speculation Around Paramount

Sony's name has also been connected to the months of bidding for Paramount Global ( PARA ), in the wake of a report last month that Sony and private equity firm Apollo Global Management have been in negotiations about making a joint bid for the media conglomerate.

The New York Times reported Wednesday that Sony and Apollo could break up the conglomerate if their bid is successful, selling off many of the company's television channels like CBS and MTV, with Sony potentially keeping only the movie studio to fold into its own entertainment division.

Shari Redstone, Paramount's majority shareholder, would reportedly prefer to sell the company to another entity that would keep it whole, but a compelling enough offer could convince her otherwise, The New York Times suggested .

Sony's American depositary receipts (ADRs) are down about 19% so far in 2024 amid concerns about the PS5's lagging profitability and few high-profile game releases, trading around $76.36 as of 11 a.m. ET Monday.

Sony Group. " FY2023 Earnings Announcement ."

Sony Group. " FY2022 Consolidated Financial Results ."

Sony Group. " Q3 FY2023 Consolidated Financial Results ."

The New York Times. " Sony and Apollo’s Plan for Paramount: Break It Up ."

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Japan's Sony reports surge in profit on strong sales of movies, games and music

T OKYO (AP) — Profit at Sony surged 34% in the last quarter on strong sales of its video games, music and movies, the Japanese electronics and entertainment company said Tuesday.

Tokyo-based Sony Corp.’s quarterly profit totaled 189 billion yen ($1.2 billion), up from 141 billion yen the year before. Quarterly sales for the maker of the PlayStation game machines rose 14% to 3.48 trillion yen ($22 billion).

For the fiscal year through March, Sony recorded a 3% decline in profit at 970 billion yen ($6.2 billion) from more than 1 trillion yen in the previous fiscal year. Its annual sales climbed 19% to 13 trillion yen ($83 billion).

Sony’s operating profit was hurt by its financial services segment, which is being partially spun off next year. Sony's chief financial officer and president, Hiroki Totoki , said the company is reshaping its strategy to focus on its more profitable entertainment operations.

“We hope to improve our profitability and build our resilience to an ever-changing business environment,” he said in an online presentation.

Totoki declined to comment on media reports that Sony was interested in purchasing Paramount Global but he confirmed that the company's strategy “in general” was to build “synergies” that would leverage the intellectual property Sony has in games, music and movies.

In that report, first in the Wall Street Journal but also by The Associated Press, Sony Pictures and the private equity firm Apollo Global Management have expressed interest in buying Paramount Global for $26 billion.

Sony would be the majority shareholder and Apollo would have a minority stake, according to a person familiar with the deal, who requested anonymity because details of the offer have not been made public.

Sony’s movies, music, video games and imaging solutions units did well in the past fiscal year. Paid subscription growth at Crunchyroll, a U.S. video streaming service, added to Sony’s bottom line.

In music, the most successful releases for the latest quarter included SZA’s “SOS” and Travis Scott’s “Utopia,” while Beyonce’s “Cowboy Carter” recently reached No. 1 on Billboard and other nations’ rankings.

In films, the biggest hits over the past fiscal year were “Spider-Man: Across the Spider-Verse,” which grossed $691 million in theater revenue worldwide, and “Napoleon” at $221 million.

The strikes in Hollywood last year hurt motion pictures earnings. But upcoming movies like “Bad Boys: Ride or Die,” the latest in the popular series starring Will Smith and Martin Lawrence playing police detectives, which is set for release in June, are expected to help a turnaround.

In February, Sony said it was cutting about 900 jobs in its PlayStation game division , or about 8% of its global workforce, citing changes in the industry that required restructuring.

But Sony set a positive tone and stressed online gaming was going strong, as well as console sales. PlayStation 5 sales totaled 20.8 million machines for the fiscal year through March. This year, Sony expects to sell 18 million PS5 consoles. Among the recent hit game software for the PS5 was “Helldivers 2,” a shooting game, according to Sony.

Like other Japanese companies, Sony has benefited from the weakening yen, which boosts the value of Japanese exporters’ overseas earnings when converted into yen. The U.S. dollar has been trading about 156 yen lately.

Sony projected that its profit for this fiscal year will fall to 925 billion yen ($5.9 billion) as sales edge down to 12.3 trillion yen ($79 billion).

Yuri Kageyama is on X: https://twitter.com/yurikageyama

Japan Earns Sony

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SONY Stock Earnings: Sony Group Beats EPS, Beats Revenue for Q4 2023

InvestorPlace - Stock Market News, Stock Advice & Trading Tips

Sony Group (NYSE: SONY ) just reported results for the fourth quarter of 2023.

  • Sony Group reported earnings per share of $1.04. This was above the analyst estimate for EPS of 79 cents.
  • The company reported revenue of $23.46 billion.
  • This was 22.18% better than the analyst estimate for revenue of $19.20 billion.

InvestorPlace Earnings is a project that leverages data from TradeSmith to automate coverage of quarterly earnings reports. InvestorPlace Earnings distills key takeaways including earnings per share and revenue, as well as how a company stacks up to analyst estimates. These articles are published without human intervention, allowing us to inform our readers of the latest figures as quickly as possible. To report any concerns or inaccuracies, please contact us at [email protected].

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The post SONY Stock Earnings: Sony Group Beats EPS, Beats Revenue for Q4 2023 appeared first on InvestorPlace .

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Sony Pictures Profits Slip by 10%, Despite Marginal Sales Gain

Hollywood strike impact is calculated at $115 million, but is set to increase in current year.

By Patrick Frater

Patrick Frater

Asia Bureau Chief

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Spider-Man: Across the Spider-Verse

Sony Group Corporation saw its sales climb by 19% to JPY13.0 trillion in its financial year to March 2024, boosted by a sharp depreciation of the Japanese currency. Net profits for the group were down 3% to JPY971 billion.

(At current rates of exchange those figures translate as $83.3 billion of revenues and $6.66 billion on new profits.)

Popular on Variety

Sony said that pictures division revenues were boosted by increased theatrical releases and by higher revenues from anime streaming and distribution unit Crunchyroll. But that they were held back by a decrease in series deliveries which it blamed on last year’s twin Hollywood strikes. Operating profits, viewed as essentially flat, were dented by higher marketing spend in support of the theatrical titles.

The unit release 17 theatrical films between April last year and the end of March 2024. Its biggest earners were: “Spider-Man: Across the Spider-Verse” with $691 million gross theatrical revenue worldwide; followed by “Napoleon” with $221 million; and “Anyone But You” with $218 million.

For the current financial year (April 2024 to March 2025), Sony has scheduled 13 theatrical releases. These include “Bad Boys: Ride or Die” in June, “Venom: The Last Dance” in October and “Paddington in Peru” in January 2025.

The key games and network services segment produced JPY290 billion of operating income, compared with JPY250 billion in the previous financial year. Revenues were higher at JPY4.27 trillion, compared with JPY3.64 trillion.

The games sector sales decline came despite a significant currency gain and increased sales of third-party titles and add-ons. Games’ operating income was dented by increased losses on hardware and promotions and reduced performance by in-house games titles.

Management said that some 20.8 million PlayStation consoles were sold in the financial year. While that figure is forecast to slip to 18 million in the current year, total PS5 installations are expected to overtake those of the PS4. “The business model of PlayStation has changed significantly, since PS4, management said.” That is due to non-console-users also using the PlayStation network, management explained on a conference call.

The music segment saw operating income increase from JPY263 billion to a record JPY301 billion. Sales increased from JPY1.38 trillion to JPY1.62 trillion.

Music revenues were lifted by higher revenues from streaming music and paid subscriptions as well as gains by recorded music and music publishing. There were also currency gains and higher revenues from merchandize and live music. Operating income was boosted by new accounting policies for a subsidiary company and depressed by litigation settlements.

Top music titles in the 2023-24 financial year were SZA’s “SOS,” Travis Scott’s “Utopia” and 21 Savage’s “American Dream.” Beyonce’s “Cowboy Carter” was also a hit though most of its impact fell outside the financial year.

President, COO and CFO Totoki Hiroki explained that a new medium range plan for the group remains firmly focused on the three entertainment divisions along with the image sensor business. The financial services unit is to be spun off in October next year.

For games, the plan calls for expansion into PC gaming and for an increase of in-house games titles. Music will seek growth through expansion into emerging markets and through growth of anime and Japanese music artists. The pictures division is to grow through maximization of existing IP and through expansion of Crunchyroll.

Though management has sought to use the group’s balance sheet strength, the 2023-24 financial year was little affected by mergers and acquisition activities. In January, Sony walked away from protracted deal talks which, had they been successful, would have hugely expanded its film, TV and streaming presence in India. A dispute over liability for the deal’s failure is ongoing .

Sony is also reported to be among the bidders for Paramount Global , the Hollywood studio conglomerate, but Sony declined comment. “This is media reporting, only. Not something that Sony has announced,” said Totoki.

Ahead of the results announcement, Sony’s shares Tokyo Stock Exchange-traded shares ended trading on Tuesday at JPY11,930 apiece. The shares, traded in ADR form in New York, closed Monday at $76.15, some 20% off their 12-month high. The company announced that a share split will take place in October.

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Sony and Apollo in Talks to Acquire Paramount

After letting exclusive talks with the movie studio Skydance lapse, Paramount’s directors met over the weekend and decided to negotiate with all the suitors.

A water tank with the Paramount Studio's logo near a tan building.

By Benjamin Mullin and Lauren Hirsch

Paramount has decided to formally open negotiations with a bidding group led by Sony Pictures Entertainment and the private equity giant Apollo, according to three people familiar with the matter. The move comes after a period of exclusive talks with the Hollywood studio Skydance lapsed on Friday night.

A special committee of Paramount’s board of directors met Saturday and signed off on beginning deal talks with Sony and Apollo, which last week submitted a nonbinding letter of interest offering to buy the company for around $26 billion in cash, the people said. The committee also decided to push for further negotiations with Skydance, a studio founded by the technology scion David Ellison.

Paramount, the owner of Nickelodeon, MTV, CBS and Paramount Pictures, has been exploring a deal as it faces industrywide headwinds, including the decline of cable TV and the unprofitability of its streaming business.

Any deal between the Sony group and Paramount faces hurdles. Government regulations restrict foreign ownership of broadcast networks and could prevent Sony’s parent company, based in Japan, from owning CBS outright. The bidding group would probably push for Apollo, which is based in the United States, to hold the rights to the CBS broadcast license, according to two people familiar with their strategy.

Government regulators have also aggressively evaluated acquisitions under President Biden, with the Department of Justice and the Federal Trade Commission moving to block a number of proposed deals. Not all of those moves by regulators have been successful.

It also remains to be seen whether National Amusements, Paramount’s parent company, will support the Sony-Apollo bid. National Amusements has the power to veto any deal, giving the new bidders an extra incentive to secure its approval, though National Amusements has committed to supporting the special committee’s decision.

Sony and Apollo’s all-cash offer has been supported by many shareholders as an alternate to a merger with Skydance. Late last year, Shari Redstone, who controls National Amusements, signed off on a potential deal to sell her stake to Skydance, but that deal hinges on a related transaction for Skydance to merge with Paramount. The deal stalled last week after the two sides were unable to reach an agreement after a month of exclusive negotiations. Shareholders were bearish on that deal, saying it would enrich Ms. Redstone at their expense.

Under the terms currently being contemplated in the Sony-Apollo tie-up, Sony would be a controlling shareholder, with Apollo owning a minority stake, according to the two people familiar with the bidders’ strategy. Sony executives have discussed operating the Paramount studio as a division of their larger empire, uniting the studios behind the “Spider Man” and “Mission: Impossible” franchises and combining their theatrical marketing and distribution operations.

Though the finer points of the deal have yet to be detailed, Sony and Apollo have discussed putting Paramount — which includes the Paramount+ streaming service and the CBS broadcast network — into a joint venture, the two people said. One scenario under discussion is allowing Apollo to sell its minority stake back to Sony in a few years, allowing Sony to consolidate ownership of the company.

It is unclear what Skydance will do next. It sweetened its offer to Paramount last week, offering a $3 billion investment to buy back stock and pay down debt, but that extra incentive wasn’t enough to get the deal across the finish line. Skydance could still improve its bid, but one person familiar with the company’s strategy said it was unwilling to continue negotiating only to drive up the price for another suitor.

Paramount is still interested in a potential deal with Skydance and even offered to cover the company’s legal fees, one person familiar with the matter said.

It’s unclear how Sony and Paramount’s approaches to the entertainment business would mesh. Paramount has opted to follow Netflix into the business of selling directly to subscribers, signing up more than 71 million paying customers globally. Sony has eschewed its own streaming business and instead sells TV shows to entertainment conglomerates like Netflix and Disney.

Paramount, meanwhile, is preparing for the possibility that both deals could fall apart. The company just replaced Bob Bakish, its chief executive, with an “office of the C.E.O.” run by three division chiefs: Brian Robbins, chief executive of Paramount Pictures; Chris McCarthy, chief executive of Showtime and MTV Studios; and George Cheeks, the chief executive of CBS. They’re preparing to unveil a new long-term plan for the company.

The company is also considering a streaming joint venture with an array of potential partners including Comcast, which operates the Peacock streaming service, one of the people said.

Benjamin Mullin reports on the major companies behind news and entertainment. Contact Ben securely on Signal at +1 530-961-3223 or email at [email protected] . More about Benjamin Mullin

Lauren Hirsch joined The Times from CNBC in 2020, covering deals and the biggest stories on Wall Street. More about Lauren Hirsch

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Sony pictures full-year profit slips to $808m.

The Japanese giant's movie division was hurt by box office misfires like 'Madame Web.'

By Abid Rahman

Abid Rahman

International Editor, Digital

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The cast of 'Madame Web.'

Sony Pictures Entertainment’s full fiscal-year 2023 operating income fell to $808 million from $894 million in dollar terms, with sales creeping up slightly to $10.32 billion from $10.14 billion.

SPE comprises motion pictures, television productions and media networks, and the fiscal-year 2023 performance of those three segments was impacted by the dual Hollywood strikes.

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In Sony’s fiscal fourth quarter, the film division saw operating income of $208 million, up from the $119 million in the year-ago quarter. In the latest quarter, the film division benefitted from the performance of the Sydney Sweeney and Glen Powell rom-com Anyone But You that proved to be a big success at the box office, becoming one of the studio’s top earners in fiscal 2023 making $218 million at the global box office. However, the quarter also saw the release of the Sony/Marvel title Madame Web, which was panned by critics — the film boasts a dreary 11 percent Rotten Tomatoes critics score — that was another box office misfire for the studio’s attempts to expand its Spider-Man universe after the equally panned 2022 release Morbius .

With a production budget of just under $100 million, Madame Web had an underwhelming six-day opening of $25.8 million and made a total of $100 million at the global box office. In the fourth quarter, Sony films on release included the Biblical epic The Book of Clarence ($6 million of sales at the box office) and the franchise movie Ghostbusters: Frozen Empire ($109 million for the days counted within the fourth quarter).

FY 2023 revenue at Sony’s Game & Network Services division, a separate entity to SPE and which encompasses PlayStation hardware and software sales as well as the PlayStation Network, hit $27.293 billion, up from $23.419 billion. Sony revealed that it sold 20.8 million PlayStation 5 units in FY 2023 (it sold 19.1 million PS5s in FY 2022). Sony also revealed it now has 118 million monthly active users on the PlayStation Network.

Sony’s music division saw its FY 2023 operating income hit $1.93 billion, up from $1.68 billion, on revenue of $10.19 billion, up from $8.72 billion. Quarterly revenue climbed to $2.70 billion from $2.67 billion.

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    1 Presentation on Sony Organization. by FERDAUS. 2 Introduction of Sony Organization. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments - Electronics Motion Pictures , Music and Financial Services. The founder of Sony is 2 Japanese man ...

  16. Sony Company Template

    Free Sony Company Template for PowerPoint and Google Slides. Main features. 30 slides 100% editable. 16:9 widescreen format suitable for all screens. High quality royalty-free images. Easy to edit layouts for presenting or printing. Included resources: charts, graphs, timelines and diagrams. More than 100 icons customizable in color and size.

  17. Sony Promotes Two Executives to Lead Its Video-Game Business

    May 13, 2024 at 4:00 PM PDT. Sony Group Corp. promoted two executives, Hermen Hulst and Hideaki Nishino, to lead its video-game business, succeeding longtime head Jim Ryan, who retired two months ...

  18. PDF FY2023 Consolidated Financial Results

    Sony has adopted IFRS 17 "Insurance Contracts" ("IFRS 17") from Q1 FY23, in lieu of the previously applied IFRS 4 "Insurance Contracts.". Figures for FY22 are restated in accordance with IFRS 17 (applies to all following pages). Adjusted OIBDA, Adjusted EBITDA and figures for Sony without Financial Services are not measures in ...

  19. Japan's Sony reports surge in profit on strong sales of movies ...

    TOKYO (AP) — Profit at Sony surged 34% in the last quarter on strong sales of its video games, music and movies, the Japanese electronics and entertainment company said Tuesday. Tokyo-based Sony ...

  20. Sony Sales Outlook Misses Estimates on Waning Demand for PS5s

    May 14, 2024 at 2:20 AM PDT. Listen. 3:25. Sony Group Corp. predicted sales in the year to March that missed analysts' estimates, citing waning demand for PlayStation 5 hardware. The company ...

  21. SONY Stock Earnings: Sony Group Beats EPS, Beats Revenue for Q4 2023

    Sony Group (NYSE: SONY) just reported results for the fourth quarter of 2023. Sony Group reported earnings per share of $1.04. This was above the analyst estimate for EPS of 79 cents. The company ...

  22. Sony Pictures Profits Slip by 10% Despite Marginal Sales Gain

    Sony Group Corporation saw its sales climb by 19% to JPY13.0 trillion in its financial year to March 2024, boosted by a sharp depreciation of the Japanese currency. Net profits for the group were ...

  23. Sony and Apollo in Talks to Acquire Paramount

    Government regulations restrict foreign ownership of broadcast networks and could prevent Sony's parent company, based in Japan, from owning CBS outright. The bidding group would probably push ...

  24. Sony's Plans for Paramount Include Sale of Famous Studio Lot

    Sony Group Corp. plans to sell the historic Paramount Pictures lot in Los Angeles, featured in films such as Sunset Boulevard, if it succeeds in buying the studio's parent company, according to ...

  25. Sony's Film and TV Unit Sees Full Year 2023 Profit Slip to $808M

    Sony Pictures Entertainment's full fiscal-year 2023 operating income fell to $808 million from $894 million in dollar terms, with sales creeping up slightly to $10.32 billion from $10.14 billion.