mobile retail shop business plan

Robust Business Plan for Mobile Shop / Store

Since last year, the mobile market has weakened globally due to a variety of factors, including a decline in consumer spending and the coronavirus outbreak. Despite this awful situation, India has continued to expand as the world’s fastest-growing mobile market.

When the pandemic is over, it will almost surely be restored to its previous vibrancy, and if you are considering taking the risk and starting your own business, now is the time to do so. Read top notch post pandemic business ideas for women .

The mobile phone has evolved into a conscious and fundamental component of human existence in modern times. Apart from texts, calls, and other forms of connection, mobile phones are a vital source of information, tracking, and so on. As a result of their routine use in everyday life, people’s dependency on cell phones is growing.

This, combined with the fact that the cost of a smartphone exceeds that of multiple PCs, explains why cell phone merchants have experienced rapid growth. To be big in this profitable mobile shop business, you must have a retail location and approved vendor agreements with the major transporters.

A rising number of consumers are utilizing their cell phones to make purchases and conduct web searches. With the growing interest in this versatile invention, now is the right time to launch a business in this field. A mobile phone startup can be a viable business or a side hustle to generate additional revenue.

The following is a checklist of how to start a mobile shop in India:

How To Create a Mobile Shop Business Plan?

The next stage in learning how to launch a mobile store is to create a business plan that demonstrates your knowledge of market forces and conditions. The strategy you develop must detail how you will conduct marketing campaigns and outreach, as well as how you will meet the needs of your clients.

• The company strategy must include as much detail as possible about leasing costs, staff costs, and other overhead expenses. 
• The plan will serve as a visual representation of your comprehensive business operations. 
• Once the resources and expenditures have been identified, you can alter your business strategy accordingly.

If you are wondering how much money you will need to operate a cell phone business, read on. You should first assess your financial status, determining how much money you have and how much you can borrow. Additionally, analyzing dangers while investing in this enterprise will always involve some level of risk, but it should not be excessive. If you are unable to obtain the minimum amount required for the perfect store in mind, you can compensate by reducing the scale of your operation.

Mobile Shop Business Investment Required

A minimum expenditure of approximately 6 to 9 lakhs is necessary to open a mobile store, depending on the location, size, and merchandise to be supplied. Generally, mobile stores operate well in regions with high foot traffic, such as malls, bus stops, train stations, and shopping complexes.

Amount of Space Required

A mobile shop opening cost requires an area of approximately 11 × 16 square feet or 160 square feet. The store’s display cases, lighting, cameras, and air conditioning must all be outfitted. It is crucial to have a long counter measuring 9 x 3.75 feet on the left side with glass on the front and top portion and two to three good-view cupboards with glass on the rear wall of the counter, all of which should be decorated and illuminated.

Mobile Shop Registrations and Licenses Required

Even modest mobile stores managed by one or two people generally generate more than Rs.9 lakhs in annual revenue. As a result, it is prudent to establish the business as a Limited Liability Partnership (LLP). If you intend to open big mobile stores in locations such as malls or to sell online via eCommerce portals, it is advisable to incorporate a corporation. Know the entire process of LLP Registration .

• Along with the business registration, a VAT number and an Import Export Code would be necessary.
• Most states require those who sell goods worth more than Rs.5 lakhs in a calendar year to register for VAT.
• Service tax registration may be necessary if the mobile business operates a successful mobile service center with annual sales exceeding Rs.8 lakhs.

In essence, VAT registration is required for all mobile stores.  Finally, due to cost benefits, the majority of mobile stores now import mobile accessories directly from countries such as China. In such circumstances, where goods are imported, it is prudent to obtain an IE code as well.

Smartphone Marketing plan

It is critical for business growth that you have a solid marketing strategy in place since failing to do so may make survival difficult.

• Prepare a marketing strategy that demonstrates your understanding of the economic condition and how you want to market and manage clients.
• Regardless of whether you have solid figures for rent and representational expenses, you must research to determine the typical costs.
• Include estimation for initial stock and timely fresh stock. Additionally, you can work towards developing a website to increase customer outreach.

Locate a distributor

Once you have completed all of these tasks, you must perform market research for mobile phone distributors to acquire stock. Then strategically display it in your shop to enhance your sales. 

Know Your Market

• Starting a mobile phone business could be a lucrative venture in India, but it’s essential to research existing competitors.
• Proactively avoiding competition should be your primary strategy.
• Determine your budget for the mobile shop. How much capital are you prepared to invest in entering the market?
• Always be mindful of your investment limits when creating your mobile shop inventory. Never exceed them, as the saying goes, “Never test the depth of the river with both feet.”

Tips To Attract Mobile Store Customers

• Create a showcasing and advertising strategy once your store is fully operational.
• Start with the most cost-effective options: an independent website and other media sites.
• You can additionally or alternatively also invest in newspaper, television, and radio advertisements. In the first few months, it is advisable to focus almost entirely on local media. 
• As your company grows, expand your administrations around the state. It will increase brand awareness and generate additional revenue.
• Consider your target audience’s needs and provide additional services to entice and engage with potential customers.
• Challenges, advancements, and rewards are all fantastic ways to secure new business and gain a competitive advantage.

You may also look after :- Best Practice for Mobile Shops

In India, retailers and wholesalers are often required to form a diverse retail business with limited reach. Thus, it is vital that this firm is launched at the optimal time; tremendous benefits can be realized through collaboration. Make your doubts clear by checking the exact difference between wholesaler and retailer .

To conduct this business, it is necessary to assess the purchasing capacity and techniques of those who live in the area of business. Since the mobile phone was not included in the list of essential items, it was previously classified as an expensive item; but, due to changes in public perception, it can now be classified as an important everyday item.

Business Loan For Mobile Store Business

We at Indifi understand how difficult it is for micro, small, and medium-sized businesses to secure loans through banks or other government programs. As a result, we devised a system that enables businesses to easily get funds for their capital needs.

Indifi can aid your business in resolving cash flow problems by:

• Providing businesses with collateral-free loans at competitive rates and flexible repayment terms. You may easily apply for the loan online at Indifi and receive the funds within a few days.
• An unsecured line of credit to assist you in managing cash flow requirements before receiving customer payments. You can withdraw cash up to your Indifi credit limit, reimburse it as consumers pay, and borrow again as necessary. Here are some ways to manage cash flow for small businesses.

Our specialist loans offer low-interest rates and flexible repayment terms to assist you in overcoming any financial problems linked to your medical facility.

Final Words

The cell phone retailing sector is extremely lucrative, and small independent dealers sometimes find themselves caught off guard in comparison to retail giants. To compete successfully, you may need to give up a piece of your overall revenue and reduce your expenditures to match or even beat other handset makers and their offer prices. 

Additionally, you are prone to have a variety of unique offers and limitations constantly, possibly in response to what your competitors are doing and an attempt to shift old stock. A well-known technique is to bundle another phone with extras, such as a hands-free unit, or to provide ‘cashback’ deals.

Is mobile shop business profitable?

A mobile shop business can be profitable, success often depends on careful planning, market research, effective marketing strategies, and providing exceptional customer experiences. It’s essential to assess the local market conditions and competition before starting or investing in such a venture.

Is operating a mobile phone repair business a viable option?

Certainly, with effective management, a mobile phone repair venture has the potential to yield substantial profits for entrepreneurs. However, it’s crucial to prioritize the provision of high-quality spare parts and services to establish a reputable brand. Additionally, soliciting customer feedback can be instrumental in further enhancing the business.

What is the leading smartphone manufacturer in India for the year 2021?

Here’s a compilation of the top 10 smartphone companies in 2021

• Xiaomi Mobile
• Lenovo (including Motorola)

Is the sale of mobile phone accessories a profitable?

Embarking on a cell phone accessory business venture holds promising potential. It presents an opportunity for substantial profitability amidst fierce competition. Yet, by securing a strategic location with minimal competition or establishing a robust online presence ahead of competitors, there lies the prospect of cultivating a thriving small business focused on selling cell phone accessories.”

Related Post

What is consignment how is it useful for e-commerce businesses, how do business incubators and accelerators aid startups, business instalment loan: documents, eligibility criteria & fees , leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Startup India Seed Fund Scheme: For Startups, Process, Aims & Eligibility Criteria

How to Write a Business Plan For a Retail Store: Complete Guide

• August 3, 2022
• Small Businesses

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your retail store, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your retail store business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a retail store?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your retail store business plan’s executive summary?

For any retail business, the following information must go into the executive summary:

• Business overview : include your business name and model (independent retail store or franchise model), the products you intend to sell (and whether you want to expand with additional product offerings), the legal structure of your business, etc.
• Market analysis : how many retail stores operate in your area and what do they sell? The estimated number of visitors your customers receive per week, target audience demography (the products you sell must fulfill their needs), purchasing power, etc. must also be included
• People : organizational setup and the management hierarchy along with retail store experience of the key people in the management
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit
• Financial ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

2. Business Overview

The business overview is essentially the company description. The second section of your business plan, it should cover the following for a retail store:

• The products you will sell in your store
• The price range of the products
• The company structure
• Target audience information

Let’s look at different subsections that you must include:

Give a brief explanation of why you want to open a retail store. It must display two things:

• Your passion & interest for this type of business
• Feasibility of the business

There may be other retail stores in your area, but they don’t fulfill certain needs of the potential customers. Your business may fill in that gap. 

For example, there may not be any retail store in your area addressing the needs of cyclists. Even if there are competing retail stores, are they offering everything like electric bikes, mountain bikes, touring bikes, BMX, folding bikes, etc.? Do they offer spare parts and customizations?

b) Business Model

This is where you will explain the following:

• Is your retail store independent?
• Are you buying an existing retail store?
• Are you settling for a franchise store of an established bike brand?

c) Products

Your retail store can sell various products. Lenders or investors must get a clear idea of the products you intend to sell. If you want to focus on one or two specific products, you must clarify that, too.

For instance, if you are opening a retail bicycle or bike store , do you intend to sell only assembled bikes or do you intend to sell spare parts, too? What about toolkits? Do you have plans to sell supporting products for cyclists such as helmets, pants, shorts, gloves, eyewear, etc.?

If you have plans to specialize in something (for example, mountain bikes with shock absorption, gears, disc brakes, etc.), mention that.

d) Pricing Strategy

It is important that you add a pricing list here. You don’t need to go into extreme details. Just an average range will be more than enough. 

For instance, mountain bikes can cost anywhere between $400 and $800 . Depending on the components used, the average price can increase or decrease.

A pricing chart for all major products you are offering can help the investors or lenders to tie your pricing strategy with your financial projections.

e) Target Audience

Knowing your customers is very important. That will give you an edge over your competitors. For example, if you are opening a retail bicycle store, you must know whether your potential customers will be enthusiasts, hobbyists, or professionals.

Another important aspect is to understand the type of cyclists you will focus on. The products you sell will depend on that.

Knowing your customers well help in two things:

• You can better retain your customers
• Lenders or investors will be more confident about your business strategy

f) Legal Structure

Finally, your business overview section should specify what type of business structure you opt for. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Market Analysis

The market analysis is the next most important aspect of your retail store business plan. You must demonstrate to the potential investors that you know your market. Investors must be confident that the retail store you are trying to open (or you are already operating) makes sense.

For example, if you want to open a retail store specializing in mountain bikes, it’d be better if you’re located in states like Utah, Arizona, Arkansas, Colorado, North Carolina, Michigan, etc., because these states have ideal mountain bike destinations. Similarly, Texas isn’t really popular for mountain biking.

Again, you will never want to sell high-end bikes in a middle class neighborhood because they will most likely not be able to afford those items.

a) Retail Market Trends

You must also focus on the market size and growth opportunities . For example, if the location of your retail store doesn’t have enough cyclists, your bicycle business will probably not make enough profits. Again, if there are way too many competitors, the growth opportunities may be stifled.

Find market data for your city / area

It is always a good idea to get city-level data to get a clearer picture of the market size in addition to any national-level data you are providing.

Getting city level data might not be an easy task. In fact, you may have to get out and collect the necessary data. You may have to do some math. For example, if there were 30 bicycle retailers in your city in 2019 and the number grew to 33 in 2020, the annual growth rate will be 10%. 

You may want to investigate the factors leading to such growth. For instance, median income may have increased, there may be an influx of population, growing environmental consciousness, increased health awareness, etc., can be some of the factors.

However, you may actually notice a drop. In such a case, you must investigate the reasons. There can be varied factors like drop in income (and hence, sales that led to closure of businesses), decrease in population (may be younger popular moved out of the location), etc.

If there is a drop, you must explain the rationale behind opening a business, the industry of which is showing a gradual decline. It may also happen that the market may rebound back after a temporary decline.

b) Competition

Your competitor analysis is very important. Here are a few questions that you must answer:

• How many retail stores are there?
• How many of those stores are your direct and indirect competitors?
• What type of products do your competitors sell?
• What is the price your competitors are charging for the same or similar product?
• How many employees do your competitors have on an average?
• How many customers do they receive per month?

Some of the answers will end in approximation of data. That’s totally fine. For example, you may not be able to get the exact number of customers your competitors receive.

Draw a strong conclusion for your competitive analysis

Your competitive analysis must bring out the reasons why you are trying to open a retail store. For example (related to the retail bicycle store example):

• There are no specialised mountain bike retailers in the area despite a high percentage of mountain bikers
• Existing bike retailers offer only bikes and spares. No retailer offers clothing and protective gear

c) Customers

You already spoke about the target audience in the Business Overview section. Here, you must provide hard data that establishes the existence of your potential customers in the area.

This section must answer the following questions (with reference to the bike store example):

• What is the age group of the cyclists in your area?
• What percentage of the cyclists are women vs. males?
• What type of bikes are they mostly interested in?
• Do the customers also look for related accessories?
• Do they prefer online shopping or offline shopping?
• What is the average household income per month (and also their average disposable income)?

Much of this hard data will come from your competitor analysis. Also, the data must support your decision to open a retail store. For example, if people have a tendency to buy online, you may be better off opening an online retail store instead of a physical store.

4. Sales & Marketing Strategy

The 4th section of your retail store business plan is where you outline your customer acquisition strategy. Try to answer the following questions:

• What is your USP ?
• What marketing channels will you use (online or offline)?
• Do the marketing channels aptly grab the attention of your target audience? For instance, young adults will most likely not pay attention to TV ads. Instead, use social media
• How do you intend to track the success of your marketing strategy ?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?

Let’s expand a bit on a few questions below:

a) Marketing channels

A few marketing channels retail stores typically use are:

• Email marketing
• SMS marketing
• Social media
• Pay-per-click campaigns (e.g. Google Ads, Amazon Ads)
• Partnerships (e.g. with companies to offer employees coupons, discounts, etc.)

b) What is your unique selling proposition?

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are (with reference to retail bike store example):

• Price : you may have cheaper prices than competitors
• Specialization : you may be specializing in some specific product
• Additional products : you sell additional accessories and safety gear that your competitors don’t
• Freebies : you may offer freebies like helmets or tail lights

Your USP will definitely depend on the products you are selling.

5. Management & Organizational Structure

You must address two things here:

• The management team and their experience / track record
• The organizational structure: what are the different teams and who reports to whom?

a) Management

Your store’s management will vary depending on the business type and size. For instance, if you are opening a franchise store, you may have to give a lot more details compared to an independent store.

You may have co-founders and/or senior managers. You must explain their roles, too. Apart from that, you must also explain their industry experience and why they are suitable for those positions.

b) Organizational structure

Note that even if you have not already hired senior managers and other team members, you must include the details. 

You must define their roles and the hierarchy of reporting. This will demonstrate to the potential lenders and investors the solid management plan you have in place to operate your business efficiently and successfully.

Create and attach an organizational chart for a visual understanding of your store’s staff and their reporting lines.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any retail store business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your retail store is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you plan to open a new retail store, renovate your store, etc.)
• The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a retail store, startup costs are all the expenses you incur before you open the space to your customers. These expenses typically are:

• The lease deposit for the space you rent
• The design and renovation of the existing facilities
• The equipment and furniture

The total startup costs depend on a number of factors, such as the size of your store, the quality of the building (whether there is a lot or remodeling to do or not), the quality of the furniture, etc.

Financial Projections

In addition to startup costs, you will now need to build a solid financial model over 5 years.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 5%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers, sales as a small change in these assumptions will have a big impact on your revenues.

7. Use of Funds

This is the last section of your retail store business plan. Now that we have explained what your retail store sells and to whom, the industry, management and your marketing strategy, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries and the inventory? Or will it cover mostly the cost for the lease deposit and the renovation of the building?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our retail store financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Related Posts

Sales & Marketing Plan for a Convenience Store (Example)

• December 29, 2023
• Business Plan , Sales & Marketing Strategy

Sales & Marketing Plan for a CBD Dispensary (Example)

• January 9, 2024

Sales & Marketing Plan for a Bike Shop (Example)

Privacy overview.

Type above and press Enter to search. Press Esc to cancel.

How to Write An Attention-Grabbing Retail Business Plan

• by Luke O'Neill

minute read

Now, you might be thinking: ‘why do I need a business plan? I’ve got it all mapped out in my head. I might even have successful businesses already!’

But business plans are so much more than another action item on your ever-growing to-do list.  They communicate your positioning, planning and potential for success to the world.

Whether you’re writing your first business plan or your tenth, we’ve put together a guide to getting it done that will help:

• The purpose of a retail business plan
• How a retail business plan differs from other business plans
• Before you get started
• What to include in your plan
• Mistakes to avoid
• How to set your plan apart

Inventory management made easy

Use our easy-to-follow inventory management to streamline your processes and eliminate errors.

What are retail business plans for? 

Retail business plans are planning and forecasting documents. They explain your business model, who your customers are and how you plan to take your store or online shop from an idea to a profitable reality. 

Why are retail business plans different?

Because retail businesses are different. 

Whether you’re selling from a brick-and-mortar store or through an online shop, you have to consider a combination of factors that many other businesses don’t. Think inventory, store supplies, sourcing and supply chains. And, even more complex activities like order fulfillment, deliveries and customer returns. 

You don’t need to write a tome that covers all of these areas, but they will inform how you put your business plan on paper. 

What are the different sections of a retail business plan? 

Crafting an attention-grabbing retail business plan hinges on detailing its most crucial sections with precision. 

Each section plays a vital role in presenting a comprehensive and convincing plan for your retail business.

Here are three pivotal areas to focus on:

• Executive summary: your elevator pitch. The executive summary distills your business concept, market positioning and unique selling proposition into a compelling narrative that hooks the reader immediately. 
• Market analysis: this section should detail the size and growth potential of your target market, customer demographics, and purchasing habits. It also covers competitor analysis, showing awareness of your competition and how your business will stand out. 
• Financial Plan: lay out your financial projections and funding requirements clearly. This includes startup costs, projected income statements, cash flow forecasts, and a break-even analysis.

Before you write your retail business plan

But let’s pump the brakes for a second. It might be tempting to dive right in and start writing your business plan as soon as possible. But consider these suggestions before you do.

Research your market first

“Without a market, a retail firm cannot exist,” said Susan Smith, marketing manager at Velden Engineering . “One of the first things readers will look for when reading your business plan is evidence of a healthy market, an unmet need in the market and how your company is positioned to meet that need. Completing thorough market research before developing your business plan should be a top priority,” she said.

To grasp customer demographics and preferences, retailers should engage in thorough market research:

• Analyze existing data on target market segments to understand age, gender, income levels and lifestyle choices.
• Conduct surveys and focus groups to gather insights directly from potential customers about their needs, preferences, and shopping behaviors.
• Leverage social media analytics to reveal wider trends and consumer sentiments.

Combining quantitative data with qualitative feedback allows retailers to tailor their offerings and marketing strategies effectively, ensuring their business plan is aligned with customer expectations and market demand.

Understand your competitors

This will give you valuable insight into your own products and services.

“Most industries are becoming oversaturated at this point, so investors want to know what sets you apart. What makes you unique. Do as much research into your competitors as you do into your own business ,” said Gabriel Dungan, CEO and founder of mattress topper company, ViscoSoft.

To research your competitors:

• Shop with them. Browse their online storefront, visit one of their locations, make a purchase and make note of their services.
• Gather their press releases, investor relations and earning statements.
• Chart their growth patterns and research the cities and neighborhoods they operate in.
• Record their USP, product offering and any loyalty programs.

Choose the right location

When selecting a potential location, consider factors such as target market proximity, foot traffic, competition density and the compatibility of the local demographic with your product offering. A prime location can boost foot traffic, offering more opportunities to attract and retain customers.

The impact of location extends beyond mere physical presence; it’s about positioning your business in a spot that maximizes its exposure to the right audience, enhancing the likelihood of higher sales volumes.

Do research to help you articulate the rationale behind your location:

• Gather market research data, foot traffic statistics and competitive analysis.
• Cross reference how your chosen location aligns with your target market’s profile and shopping habits.

Have a growth strategy

Identify a clear growth strategy to strengthen your business plan, suggests Michelle Ebbin, Owner of Australian clothing brand JettProof .  “Most companies focus on market penetration where they sell current products to an already existing market,” said Ebbin. “While that’s a feasible route, you might also want to explore product development by introducing new, innovative products to existing customers.”

“There’s also market development where you try to find new markets for your existing products and diversification for introducing new products to new markets,” she said. Ebbin believes determining a clear growth strategy can increase retailers’ chances of convincing potential investors, who essentially want to know how you will grow your business once it’s up and running.

TIP: Accountants and financial advisors can help you prepare your retail business plan.

Retailers should consider expansion or diversifying product lines and services when their current operations consistently exceed performance expectations, signaling market demand and operational capacity for growth. Analyze sales data, customer feedback, and market trends to identify opportunities. Additionally, if there’s a noticeable shift in consumer behavior or emerging trends align with your business’s strengths, it might be time to diversify. In your business plan, clearly outline the strategic rationale for expansion or diversification, supported by data and market analysis, to demonstrate how these moves will drive future growth and address evolving market needs.

What to include in your retail business plan

When it comes to the specifics, include these details.  

Give a business overview in your executive summary 

For your executive summary, give a high-level description of your retail business. If you had less than two minutes to explain why your business will succeed, what would you say?

You can mention your company’s structure, legal name, location and the products or services you’ll sell, but don’t go in depth—these will all have their own dedicated sections. Describe whether you will be selling in-store, online or across various channels.

Keep this section simple. Use easy-to-understand language. It shouldn’t be more than a page, and it should get people excited right away.

Explain your business goals

In this section, you should talk about what you plan to achieve. Why are you starting this business, and where do you want it to go? Realistically, what will you be able to make happen?

This doesn’t need to be lengthy or complex. And the goal doesn’t need to be huge, either. For example:

“Our goal is to become the go-to provider of HD gaming and streaming cameras for teenagers in San Francisco within 18-24 months.”  

You could also cover any goals you have about locations, product ranges or online stores. 

Showcase your industry experience

This section is more about you, the owner. It’s where you showcase your personal and professional drive to take the business forward. Keep it brief, but say why you’re the right person to take this retail business from an idea to a reality. 

• Your specialty, such as brick-and-mortar, ecommerce or both. Direct-to-consumer (DTC) is also an option.
• Any senior roles in well-known national or regional retail businesses
• Sales or lead generation goals you’ve driven before
• Successful growth initiatives, like new store openings.

Set out your marketing strategy 

Here’s where you talk about your store’s image and branding strategy. Cover of some of the fundamentals of retail marketing, including your plans for the 4Ps of retail marketing. 

Here’s a quick reminder about what they are:  

• Product: What you’ll sell and your Unique Selling Proposition (USP). 
• Pricing: How much your products will cost and why you’ve chosen these price points. 
• Place: Where you’re going to sell your products (online, in-store or omnichannel).
• Promotion: How you’re going to promote both your store and the products you will sell.  

Consider briefly outlining your strategy for leveraging social media for marketing and customer engagement. Describe how platforms like Instagram, Facebook and Twitter will serve as tools for brand promotion, product launches, and direct customer interaction. 

This section doesn’t need to be overlong or complex. If you want to dive into the details—or provide a complete marketing plan —you can do this in an appendix at the end of the plan. 

Financial strategy and forecast

Nine times out of 10, this is what people reading your business plan will most want to see.

“At the end of the day, your company will be judged on its capacity to generate a profit,” said Will Cannon, CEO of Signaturely , an e-signature software company. “Investors will want to see some data related to your startup demands and revenue estimates, no matter how succinct and appealing your retail business plan is,” he said. 

Think about including your:

• Estimated capital requirements
• Profit and revenue model
• Estimated sales volume
• A break-even point calculation
• Balance sheet projections
• Cash flow projections.

Above all, ground these figures in reason.

Detail the management structure

Explain your management setup. Who are the founders? What will their job be? Will you have a CFO, a CPO, a head buyer, a head of marketing? A vice president? Define your titles and jobs. 

This will make things move much more easily throughout the early settling-in time. Everyone will understand where they stand and you will know how you plan to manage people on a daily basis. This strategy should include information such as the number of team members you’ll hire, their roles and how those roles fit into the wider plan. 

Outline your plan for technology and retail operations

In this part of your business plan, detail how you’ll harness retail technology to streamline operations, enhance customer experience and expand your market reach. List your options for POS systems, why you’re considering them, their opportunities for growth and their annual cost.  

Emphasize integrating ecommerce into your business model and exactly how—will you operate your own site, sell on Amazon or both? Discuss the specifics of your online storefront, including website design—will you pay for a custom-coded site?—payment processing systems and cybersecurity measures to protect customer information.

Talk about inventory sourcing and supplier management

Outline your criteria for selecting suppliers, including their sustainability practices, delivery timelines and ability to scale with your business. If you have any quotes from or connections with suppliers already, include those details here. 

Discuss your strategies for efficient inventory sourcing, such as leveraging technology for inventory management, adopting a just-in-time inventory system to reduce holding costs and diversifying your supplier base to mitigate risks. Explain how you plan to negotiate favorable terms and build a collaborative rapport with suppliers to secure better prices, quality improvements and exclusive products.

Include your approach to handling supply chain disruptions and ensuring product availability to meet customer demand without overstocking. 

Make a plan for compliance and legal considerations

This part of your retail business plan should detail any local zoning laws, health and safety standards and specific retail sector regulations you need to make a plan for. 

Mention the need for protecting your business with the right insurance policies. Outline the types of insurance you’ll secure, such as:

• Liability insurance
• Property insurance
• Workers’ compensation

Mention your sustainability and ethical practices

Describe initiatives you’ll invest in, such as using eco-friendly materials, reducing waste through efficient packaging and implementing energy-saving practices within operations, and briefly mention their importance to your potential customers. 

Also discuss the importance of ethical inventory sourcing, ensuring that products are obtained from suppliers who uphold high standards for labor practices and environmental responsibility.

Finish by detailing plans to monitor and adapt to market trends

Future-proof your retail business plan by laying the foundation for scaling and adapting. Outline your strategies for continuous market research, including customer feedback mechanisms, social media monitoring and industry reports, to identify emerging trends and shifts in consumer preferences.

Discuss how your business plan is designed to be flexible, allowing you to swiftly adapt to changing market conditions. This might include diversifying product lines, embracing new technologies or refining marketing strategies to meet evolving consumer demands. 

Avoid these common mistakes

A good business plan is as much about what you leave out as what you put in. 

Too much detail

You’re not here to write a novel. You’re here to get busy people on board with your business plan.

“Potential partners and investors will not waste time pouring over hundreds of pages of rambling nonsense,” said Nick Edwards, Director at Snow Finders , a ski holiday company in the UK.

Long blocks of text should be avoided. Use visuals and graphics to substitute prose, with any exceptionally heavy content being attached as appendices if necessary.

Poor financial planning 

Some landlords take a percentage of sales as part of the rent. And it’s common for rent to increase annually. Your retail business plan should account for growing expenses, taxes and wider market influences to prove you’ve got a handle on your financial planning.

Spelling and grammar

Remember the basics. Grammar and spelling errors show you haven’t put diligence into the planning process. And that can undermine how partners and potential investors view the plan.  

Once you’ve written your business plan, have a professional editor look it over to catch any errors and make sure you’re as clear as possible.

How to strengthen your business plan 

As you’ll have noticed by now, you need to keep a few different audiences in mind while writing your business plan. In most cases, there are three:

• Potential investors: People or businesses who want to back your business with capital, in return for future profits or part-ownership.
• Potential business partners: Suppliers, brands and business partners who may want to supply goods or services to your business, or even help you run the whole show. 
• Banks, lenders and insurers: Financial institutions that you may need for credit cards, overdrafts, loans or revolving credit facilities. 

“Be wary about exaggerating your numbers or laying out too difficult or impossible things,” said Stacey Kane, Business Development Lead at Easy Merchant . “You want the investor who finds flaws in your plan to be the exception, not the norm. With this perspective, you can strengthen your view of what can be done with research and transparent results. Finding ways to show how valuable your idea is will also help make them more likely to invest,” she said.  

Finishing your retail business plan 

Done well, business plans are much more than a helpful written guide to your business strategy. They’re a resource to attract future business partners, and even a foundation for securing outside funding. Don’t put writing your retail business plan on the backburner for too long—it could be one of the first stepping stones to your very own thriving retail business. 

Ready to write your retail business plan? Talk to a Lightspeed product expert to discover how the right POS technology can help you show investors and partners that you mean business. 

Frequently asked questions about business plans

How do i write a retail business plan.

Begin with a clear executive summary, followed by market analysis to understand your audience.

Detail your business description, including products and services. Include sections on organization and management, marketing and sales strategies, funding requests (if applicable), financial projections and an appendix for additional documents. 

Each section should be concise, backed by research, and reflect your vision for the business.

How do I start a successful retail business?

• Identify a market need and develop a business model that addresses that need uniquely. 
• Conduct thorough market research.
• Choose a strategic location.
• Curate a compelling product mix.
• Write a business plan detailing all this, plus financial planning, and get funding.

How do you structure a retail business?

Organize your operations into key areas: procurement, sales, marketing, inventory management, customer service and finance. Define clear roles and responsibilities for your team to ensure smooth operations and a positive customer experience.

What does a retail business plan look like?

A retail business plan includes an executive summary, market analysis, business description, organization and management structure, details of product or service offerings, marketing and sales strategy, financial projections and an appendix. It’s a structured document that outlines your business goals and your financial expectations.

How do you start a business plan from scratch?

Start by defining your business idea and objectives. Conduct market research to understand your competition and target audience. Outline your business structure, products or services, marketing and sales strategies and financial plans including projections. Write an executive summary last, which summarizes the key points of your plan. Use a clear, concise and realistic approach throughout the document.

News you care about. Tips you can use.

Everything your business needs to grow, delivered straight to your inbox.

Sorry, there was an error with your submission.

Success! You are now signed up to our blog content updates.

Luke O’Neill writes for growing businesses in fintech, legal SaaS, and education. He owns Genuine Communications , which helps CMOs, founders, and marketing teams to build brands and attract customers.

Related articles

Retail Return Policies: Your Guide to Returns and Free Shipping

• by Alex Hammond

Purchase Orders Explained: What Retailers Need to Know

14 Stockroom Organization Ideas and Guidelines to Implement in Your Retail Store

• by Francesca Nicasio

Browse more topics

How to Start a Cell Phone Shop Business in 10 Steps

Do you want to start a mobile phone shop? If so, find here in this article, a stepwise plan guide to starting a profitable cell phone business from home or a retail space.

Here are the 10 Steps to Open a Cell Phone Shop

1. understand the local market.

Understanding the local market is the key to success for any retail-based business. It holds true for mobile shop businesses too. It is a fact cell phone business is getting saturated day by day. However, there is always a scope for new players to enter as the demand is high.

2. Create a Business Plan

Some of the basic aspects that your mobile shop business plan must include are the following:

3. Name your Cell Shop

It is extremely important to select a catchy and relatable name for your mobile phone shop business . The name must aptly reflect the activities of your business. For example, if your primary name is to sell cell phone handsets name accordingly. It holds the same if your focus is to sell mobile phone accessories or handset repair.

4. Select a Location

But if you are short on budget for paying for a premium location, find one that at least ensures good traffic.

5. Register Your Cell Phone Shop Business

6. procure licenses, 7. buy liability insurance.

There are various types of financial risks involved in running a cellphone shop business. Some of the insurances that you need to consider are product liability insurance, property insurance, and worker’s compensation insurance. Check this article on various types of liability insurance to learn more.

8. Contact Wireless Providers & Understand Carrier Contracts

Check the plans of the phone carriers and select the one that fits best in terms of speed, monthly cost, and other parameters. In addition, read carefully the contract document of each of the carriers. The terms and conditions of the reseller contract agreement vary from company to company. You must be comfortable and confident in adhering to their terms. Failure to which will lead to the unfortunate termination of the contract.

9. Apply as an Authorized Reseller

Another aspect that will be taken into account seriously before granting authorized resellers is your financial status. This is because all cell phone plans are credit-based. The more credit you can provide, the more the sales and the more the profit.

10. Promote your Cell Shop Business

The final and most important step for a successful cell phone shop business is to devise marketing strategies so that more and more customers visit your store. Create a promotional plan that includes both online and offline advertisement activities like good signage with high visibility, printed brochures, informative website , social media pages, and so on.

FAQS on Cell Phone Business

Is cell phone shop a profitable business.

If you are from highly populated countries like India and China, opening a mobile shop business has the potential to be hugely profitable. As a matter of fact, there is still a big number of people yet to get access to smartphones in most South Asian countries.

What is the Cost of Starting a Cellphone Shop Business?

Editorial Team at 99BusinessIdeas is a team of experts led by Rupak Chakrabarty with over 25 years of experience in starting and running small businesses. Started in 2010, 99BusinessIdeas is now one of the largest free small business resources in the industry.

• Mobile Phone Shop Business Plan

Get close-to-reality mobile phone shop financial projections

PlanMagic Retail provides you with a full package to complete your business plan, and project your financials. The Advanced Edition (AE) offers 3 investor pitches, an executive dashboard, state-of-the-art analyses and scenarios as well as an interesting Web marketing guide and more. The retail business plan package includes:

• A well written retail store retail business plan template (MS Word)
• Fully automated close-to-reality retail financial projection application (MS Excel)
• A PowerPoint presentation template for your mobile phone shop business plan
• An award-winning PowerPoint investor pitch deck beautifully prepared (AE only)
• An online complete retail business (plan) guide that covers all related subjects
• Several small but handy business tools

Special features

• Easy to use - Use of simple and understandable terms, clearly outlined.
• Print wizard - Business financial printouts are preformatted in Letter, Legal or A4 paper size.
• Sales tax - Financials handle US sales tax, VAT, GST or similar calculations.
• Multiple currency - The financials can use any currency, and you can use the exchange rate multiplier (AE only) to quickly update all the values.
• Business plan templates - Specific retail store business plan templates.
• Sales estimation - Versatile sales estimation for most product & services.

PLAN TO STARTUP, EXPAND OR MONITOR ANY MOBILE PHONE SHOP LIKE A PRO

No, this is not a "How to write a mobile phone shop business plan" or "How to successfully start a mobile phone shop" blog. PlanMagic Retail is the real thing that none of those storytellers can actually offer you. We can, so do read on and learn about the program you need to actually do it. And do it right! And you can get it all here, right now and finally really get your mobile phone shop business started!

MOBILE PHONE SHOP BUSINESS PLAN TEMPLATE

The preferred format retail store business plan template for investors, SBA, banks and angel investors in MS Word format.

You don't have to create your own contents from scratch or delete most of it as may be the case with a sample business plan. The program includes a complete template and the retail store business plan template. You can always purchase additional retail business plan templates. The retail store business plan template is fully geared towards the mobile phone shop retail business. Easily add project plans, phasing diagrams, floor plans, specific plans and insert any data from the financial application.

• antique shop
• appliance repair
• appliance store
• automotive repair
• barber shop
• beauty salon
• beauty shop
• bicycle shop
• boat rental
• bowling alley
• bowling center
• bread store
• bridal store
• brow service
• building material
• camera shop
• camping equipment
• car bodyshop
• clothing store
• computer store
• convenience store
• cosmetics shop
• cosmetics store
• croissanterie
• delicatessen
• department store
• discount store
• dry cleaners
• fashion store
• flower shop
• fragrance shop
• furniture store
• garden center
• grocery store
• hair care products
• hardware store
• jewelry shop
• lingerie shop
• mobile phone shop
• motorcycle shop
• music store
• office furniture
• office supplies
• online retail store
• online shop
• online store
• pastry shop
• perfume shop
• record shop
• retail store
• skin care shop
• supermarket
• vehicle rental
• video rental

CLOSE-TO-REALITY RETAIL BUSINESS PLAN FINANCIALS

Trend setting retail financial application written in MS Excel that has no competition when it comes to close-to-reality fully automated projections. You will not find a better solution as specific, as detailed, and as automated. Enter some main assumptions and start entering your financial data into the clearly marked cells. Use it for a mobile phone shop business plan but also for ongoing monitoring of your mobile phone shop business .

Key advantages

• Offers PlanMagic's Smart Entry System (SES)™ to minimize and significantly speed up data entry.
• Validation checks for data consistency.
• Development can start up to 5 years prior to operations.
• Fiscal year and forecasts can start in any month.
• Forecasts include monthly (3 years), quarterly (3 years), and annual (5 years).
• Up to 5 years (10 years in AE) can be forecast in one financial workbook.
• Views are collapsible for clear summaries.
• Costs can be split between fixed and variable cost for contribution, break-even and similar analyses.
• Projected balance sheets that are always balanced.
• More than 40 charts illustrate trends in expenses, sales, revenues, cash flow and more.
• Conferencing or external consultants - easily export selected worksheets to values-only workbooks.

With the Advanced Edition - AE - you can plan up to 10 years and enjoy more detailed financial analysis and reports that surpass even the most expensive accounting programs.

STARTUP BUSINESS GUIDE

A complete online startup business guide that covers subjects such as organizational structure, financing (owners' equity, foreign capital), marketing (market analysis, business goals, marketing strategies, advertising), operations (business identity, business location), business financials (projections, historic analysis, ratios) and more. The Advanced Edition also includes an online Web marketing guide.

RETAIL BUSINESS PLAN PRESENTATION

Easy to complete presentation template (> 50 slides) in PPT (MS PowerPoint) format. You can copy text from the document templates, link to tables in the document template, or link to worksheet data in the financial application. The template contains the same chapters and subchapters as the retail store business plan template.

INVESTOR PITCH DECKS (AE only)

The Advanced Edition includes professional investor pitch decks with 25+ slides in PPT(X) (MS PowerPoint) format. Everything you must include in the investor pitch for your mobile phone shop business plan has been beautifully prepared.

The Portrait layout deck

The Widescreen layout deck

The Lean Pitch deck

The Advanced Edition also includes a lean investor pitch with slides in PPT(X) (MS PowerPoint) format. Great to make that first important impression count.

•   PlanMagic Retail
•   PlanMagic Retail AE (Advanced Edition)
•   PlanMagic Retail AE + Marketing AE
•   Get mobile phone shop business plan and business proposals writing services

Minimum requirements MS Windows 7/8/10/11 32/64-bit and MS Office 2013/2016/2019+/365

  This superb tool allows me to generate 5/10-year proforma financial statements and perform the necessary sensitivity analysis that my clients expect.  

COMPLETE RETAIL STORE BUSINESS PLAN SOLUTION

MS Office, MS Word, MS Excel and MS PowerPoint are registered trademarks of Microsoft Corporation, PlanMagic is a registered trademark of PlanMagic Corporation. All copyrights acknowledged.

  All in all, from the first model I have purchased, your business plans are by far the best I have seen in terms of structure, contents, and relevance to what I am looking for in a business plan.  

• Starting a Business
• Growing a Business
• Small Business Guide
• Business News
• Science & Technology
• Money & Finance
• For Subscribers
• Write for Entrepreneur
• Tips White Papers
• Entrepreneur Store
• United States
• Asia Pacific
• Middle East
• South Africa

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

Mobile Business Ideas to Make Money on Wheels Discover mobile business ideas for the modern age and learn how to leverage flexibility and innovation for on-the-go profits.

By Entrepreneur Staff Aug 7, 2023

In today's fast-paced, technology-driven world, the entrepreneurial landscape is evolving at an unprecedented pace. Innovation is at an all-time high, driven by advanced technology, consumer behavior changes and market dynamics that consistently challenge traditional business models.

This shift is characterized by the increasing dominance of service-oriented businesses, the integration of technology in all aspects of operations and the rise of entrepreneurship as a viable career choice for many. Furthermore, the advent of digital transformation has made it easier for businesses to reach out to consumers and vice versa, thus leading to more dynamic interaction and transaction models.

Amidst this transformation, one particular trend has caught the eye of many entrepreneurs and investors — mobile businesses. These enterprises are not tied to a specific location, and instead bring their services or products directly to the consumer.

The concept isn't an entirely new creation; think of food trucks or traveling salesmen. However, the modern interpretation of mobile businesses has expanded to include a wide array of sectors and services, all leveraging the power of modern technology and digital connectivity.

Related: Thriving in a Rapidly Changing Business Landscape with Innovation and Agility | Entrepreneur

Why is the popularity of mobile businesses skyrocketing?

The rise of mobile businesses is no accident. Various benefits make them attractive for entrepreneurs, contributing to their growing popularity. Here are some reasons why mobile businesses are currently enjoying the spotlight:

Flexibility

At the core of mobile businesses is their inherent flexibility, which allows them to maneuver swiftly and adjust to evolving market conditions .

Unlike traditional businesses tied to a specific location, mobile businesses can move directly to where their customers are. This ability to "go where the customer is" greatly reduces dependence on foot traffic and physical location, providing an edge in today's consumer-centric market.

Furthermore, the mobility of these businesses enables them to respond promptly to changing market needs, customer preferences and emerging trends. Whether it's moving to a new location to tap into a different demographic or adapting services based on real-time feedback, the flexibility of mobile businesses is a key factor driving their popularity.

Lower startup costs

Another compelling factor is the cost-efficiency of mobile businesses.

Starting a traditional brick-and-mortar business often requires a substantial investment upfront, including rent for premises, renovation costs, utility bills and property maintenance expenses. In contrast, mobile businesses, whether they operate from a food truck or via a smartphone, typically have significantly lower startup costs.

The absence of expenses related to physical premises allows entrepreneurs to channel more resources into improving their products or services and enhancing customer experience. This makes mobile businesses an accessible entry point for aspiring entrepreneurs or those with limited capital.

Related: How to Track Your Startup Costs and Save Money | Entrepreneur

Digital connectivity

The digital revolution has undoubtedly paved the way for the growth of mobile businesses. The ubiquity of high-speed internet and the proliferation of smart devices have changed the way businesses interact with their customers.

In today's digital age, businesses are no longer confined by geographical limitations. They can reach global customers with just a few clicks, provide real-time updates via social media and offer personalized online shopping experiences.

Online platforms, social media and digital marketing are all significant elements in a mobile business's toolkit. They enable mobile entrepreneurs to engage with, attract and serve customers in ways that were unimaginable a decade ago.

These tools also facilitate seamless transactions, customer relationship management and data-driven decision-making, making it easier for businesses to grow and succeed in the digital sphere.

Related: 5 Ways Small Business Owners Can Embrace Rapid Digital Change to Get Closer to Their Customers | Entrepreneur

What mobile business ideas stand out in the modern age?

There is no shortage of ideas when it comes to opening a mobile business. Here are just a few examples of the best mobile business ideas of the modern age:

Mobile food and beverage enterprises

There's no denying that mobile food businesses have surged in popularity over the past decade.

Whether it's a gourmet food truck offering locally-sourced delicacies, a mobile coffee shop brewing artisanal blends or an ice cream van bringing joy to local neighborhoods, mobile food and beverage businesses provide a flexible, cost-effective alternative to traditional brick-and-mortar establishments.

The mobility of mobile food businesses allows them to cater to different locations and events, creating a diverse customer base. Furthermore, these ventures often draw attention with their unique branding and innovative menu offerings.

Related: Why Food Truck Businesses Are Revving Up | Entrepreneur

Mobile retail shops on-the-move

The idea of a "store on wheels" has reinvented retail in many ways.

Mobile retail shops offer a unique shopping experience, bringing products directly to consumers. From fashion and accessories to books and homewares, these stores can pop up anywhere – festivals, street fairs, corporate events or busy urban areas.

This business model reduces overhead costs associated with a physical store and allows for more dynamic customer interaction. Additionally, the novelty of shopping in a mobile retail store can attract clientele.

Health and wellness services on wheels

The health and wellness industry is another area where mobile businesses are making a significant impact. On-the-go health and wellness services, such as mobile medical clinics, mobile spa services or even a traveling fitness coach, are increasingly sought after.

These services can provide valuable care in underserved areas or offer clients a convenient, personalized experience. They can also partner with businesses to offer on-site services, creating an additional stream of clientele.

Related: 4 Reasons Why You Should Enter the Health and Wellness Industry Now | Entrepreneur

On-the-go pet care ventures

As pet ownership continues to rise , so does the demand for pet care services. Mobile pet care ventures can range from on-the-go grooming and veterinary services to mobile pet daycare or dog walking services.

By coming to the pet's home environment, these businesses can provide less stressful and more convenient services for both pets and their owners.

Mobile educational and tutoring services

In the age of remote learning , mobile educational services have become increasingly relevant.

Whether providing tutoring in various subjects, teaching musical instruments, or offering language classes, mobile education businesses can deliver personalized, one-on-one instruction tailored to the learner's pace.

Moreover, by using digital tools, these services can be offered both in-person and virtually, further expanding their reach.

Related: Examples of Educational Business Ideas | Entrepreneur

Tech and repair services at your doorstep

As we become more dependent on technology, on-demand tech support and repair services become increasingly valuable. A mobile tech repair business can offer services ranging from smartphone and computer repairs to home network setup and troubleshooting.

Such businesses provide a convenient solution to clients, saving them the trouble of disconnecting their devices and hauling them to a repair shop.

Related: Beyond the Food Truck: 10 Unique Mobile Businesses | Entrepreneur

How do you launch a successful mobile business?

Starting a successful mobile business involves a blend of strategic planning, compliance with regulations and effective marketing. Here's how to set your mobile venture on the path to success.

Develop an effective mobile business plan

A well-crafted business plan serves as a roadmap for your mobile business. It should outline your business concept, target market, competition analysis, operational plan, financial projections and marketing strategies.

Research your industry thoroughly and identify the unique selling proposition of your mobile business. Develop a solid financial model, including startup costs, operational expenses and revenue projections. Your business plan should also incorporate growth strategies, highlighting how you plan to expand and scale your business over time.

Related: How to Prepare and Write the Perfect Business Plan for Your Company | Entrepreneur

Consider regulatory aspects for mobile businesses

Mobile businesses, like their brick-and-mortar counterparts, need to comply with various regulatory requirements.

These might include obtaining necessary permits and licenses, complying with health and safety regulations (especially for food and health-related businesses) and ensuring you meet zoning laws for operating in different locations.

Make sure you understand the specific regulations in your industry and locale to avoid potential legal issues.

Create a marketing strategy for your mobile business

Effectively marketing your mobile business is crucial to attracting customers. Leverage the power of social media, create a compelling website and use online marketing tools to reach your target audience.

Local SEO is particularly vital for mobile businesses as it helps local customers find you. Offering promotions and discounts can attract initial clientele and engaging with customers online can help you build a strong brand reputation.

Related: 9 Tips to Successfully Market Your Business | Entrepreneur

How can you overcome the unique challenges that come with a mobile business?

Like any business venture, mobile businesses come with their unique set of challenges.

For instance, the nomadic nature of mobile businesses can make it hard to establish a steady customer base. Unpredictable weather conditions can also impact operations. However, these challenges can be tackled with the right strategies.

Building a loyal customer base can be achieved by consistently offering high-quality products or services and maintaining a strong online presence. Regularly updating your locations and hours on social media can help customers find you. As for weather conditions, having a backup plan for bad weather days, like offering home deliveries or focusing on online sales, can be beneficial.

Related: 5 Ways to Grow Your Customer Base Organically | Entrepreneur

Finding a winning business idea

In conclusion, the mobile business trend has become a powerful entrepreneurial path, offering the flexibility and potential for creative business ideas.

With strategic planning, compliance, effective marketing and resilience in overcoming challenges, you can successfully ride the wave of this trend. As technology advances and consumer behaviors shift, the future for mobile businesses looks promising and full of exciting opportunities.

The ideas above are only scratching the surface for potential mobile business ideas. By using your imagination, you just might create the next billion-dollar industry.

If you're interested in learning more about how to start a business, then check out some of the additional information available at Entrepreneur today.

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick Red Arrow

• 'I Enjoy Life Too Much': Sir Richard Branson Has an Adventurous Approach to Business — But He Never Planned on Being an Entrepreneur
• Lock These Are the 5 Most Desirable Retirement Locations — But Most Retirees Can't Afford Them, New Data Reveals
• This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'
• Lock Become Unrecognizable By the End of Summer With These 6 Habits
• Location Matters — How to Select the Right Place for Your Business to Succeed
• Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

Most Popular Red Arrow

Inflation's next victim is your freedom — here's why.

We get it… Most people are tired of hearing the same old story about how the American Dream is dead; however, there's a different, more bleak aspect to that reality that far too few people have yet to realize.

Set Your PC-Using Employees Up with Windows 11 Pro for $25

This updated operating system features top-of-the-line security, AI support, and more.

How Adopting a 'Miracle Mentality' Can Transform Your Life

On this episode of 'The Jeff Fenster Show,' Tim Storey shares his insights on the role of mentors, the importance of humility, and the keys to achieving success.

Free Webinar | July 10: How to Get Your Products Sold in Stores

Join Ross MacKay, co-founder of Daring and founder of Cadence, as he shares his expertise on successfully getting your products onto store shelves. With experience in placing products in over 40,000 stores nationwide, Ross will provide actionable insights on creating a demand-driven brand from the start.

Download Images in Bulk with This $30 Lifetime Subscription

This Imaget Bulk Image Downloader enables batch image downloading with 100-percent quality retention.

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Successfully copied link

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Cell Phone Business Plan Sample

Published Aug.09, 2018

Updated Apr.22, 2024

By: Noor Muhammad

Average rating 3.4 / 5. Vote count: 8

No votes so far! Be the first to rate this post.

Table of Content

Do you want to start cell phone business?

Do you want to open a cell phone store ? Well, it will prove a convenient and extremely profitable choice for you, as cell phones have become a necessity of the modern society. Mobile phones are portable, wireless as well as long-range electronic devices for communication and can also be used as a tool for entertainment. Cell phones are desired in every part of the United States as people love to use the apps provided by it. They have become the most efficient means of communication throughout the world and are now accessible to every high and low.

An estimate shows that 95% population of the United States have their own cell phones. For starting a cell phone business, you will have to purchase a large number of cell phones of every range according to market demand, and the next step will be to display them in your showroom. People of the United States belong to various classes thus the cell phones of all companies such as Apple, Google, Samsung, Motorola, Xiaomi, HTC, Huawei, and LG are in great demand in the whole country.

If you are entering this venture, the first step you will have to take is to devise a comprehensive mobile phone business plan , which will help you in starting your mobile phone business plan and taking a lead upon your competitors. In case, you don’t know how to start a cell phone business , you can take help from this sample business plan for a cell phone business startup named ‘Mobile Station’.

Executive Summary

2.1 the business.

Mobile Station will be a licensed and registered mobile store in Denver owned by ‘Mark Franco’. The store will be located near the Denver Central Market. Franco has been working as a supplier of tech products for more than ten years, but now he is starting a cell phone business . Franco will purchase the original brand new cell phones from the main companies, tablets, and other accessories, and will keep them at his store.

The business will not be limited to just selling cell phones, it will also contain the facility of mobile hardware and software repair by expert technicians.

2.2 Management

Before starting work on how to start a cell phone store , you must hire the right person for the right job and organize your staff and store. Franco will manage the business himself, however, he will hire trusted and skilled mobile hardware and software repairers as well as salesmen to help him entertaining the customers’ needs.

2.3 Customers

The biggest benefit of starting a cell phone business is its wide spectrum of customers. Personal cell phones have become a necessity of every teen, young, adult and old. Moreover, cell phones are available in every range affordable by the rich as well as mediocre people, so our customers will be almost all the people of age above 12 approximately.

2.4 Target of the Company

Our company’s targets are as follows:

Company Summary

3.1 company owner.

The business will be owned by Mark Franco, an experienced businessman from Denver. Franco has been in the tech-related business for almost fifteen years. He worked as a supplier of televisions and LEDs from the main company stores to the retail stores throughout Denver. But now he has decided to run a business which is less straining than the prior one. Franco is an ambitious person and aims at providing the best services to the people of his town.

3.2 Why the Business is being started

Denver is the 19 th most populous and 18 th largest metro economy in the United States, Franco has chosen this city as his market because he knows this business will flourish the most in such marketplace where people have both the need and money to buy his services.

Franco was working as a supplier of tech-related products, but now considering the demand of cell phones in the market, Franco has decided to start a cell phone business , for providing trusted services to his fellow citizens and to generate a stupendous profit.

3.3 How the Business will be started

Franco is well prepared for all the requisites before opening a cell phone store . He has hired well-behaved and experienced salesmen and expert technicians for any required hardware or software recovery and is half-way in completing his mobile phone business plan on how to start a mobile phone company . He has prepared the list of all the products he’ll keep in his store and will buy the items two days before the launch. The detailed information about the start-up is given below:

Services for customers

You have to come up with better services if you want your startup to be successful in so hefty competition. If you are confused about how to start my own cell phone company , or if you are having any difficulty with the services you should provide your customers, you can take help from this sample mobile phone business plan on how to start a cell phone store business .

Mobile Station will provide the following services to its customers:

• Cell phones: We’ll provide latest smartphones of the following famous companies, Apple, Nexus, Google, Samsung, Motorola, Meizu, Xiaomi, Sony, HTC, Huawei, and LG and wireless cell phones of Nokia to our customers.
• Accessories: We’ll provide best quality accessories in reasonable prices, related to cell phones such as chargers, data cables, mobile cases, anti-lost devices, headphones, sim cards, phone charms, data storage cards, external batteries, selfie-sticks etc.
• Hardware/Software Repairs: If your cell phone has broken, damaged or is not turning on, you don’t need t worry if you are near our Mobile Station. We will provide an excellent and quick repairing service for our customers, by ensuring them the safety of their private data.
• Tablets: We’ll provide tablets of various companies in a wide money range so that every person can buy his/her desired and cost-effective

Marketing Analysis of cell phone business

If you want to start cell phone business , you won’t be at a loss because the cell phones and smartphones are in great demand these days. Like every startup the first step is to make a comprehensive cellphone and smartphone business plan . In your cell phone store retail business plan marketing analysis is the part of paramount importance. Before starting a cell phone company you should analyze the market in which you will be going to offer your services. A thorough cell phone market analysis will be required to discover whether your target market has the potential of a new startup or not. Considering the importance of accurate marketing analysis, Franco hired the professionals to formulate a cell phone business plan template which will include all his ideas of running the cell phone business.

If you are doing a research on   how to start your own cell phone business , you can have help from various cell phone business plans available online free of cost. Below we are giving the cell phone shop business pla n of Mobile Station for your assistance.

5.1 Market Trends

In the near past, cell phones were considered the luxury products affordable by only a few people. But these days, a tremendous growth in cell phone business is observed as the cell phones have become an integral part of everyone’s life. Latest figures from Statista shows that the number of cell phone users will reach 4.9 billion within 2018.

An estimate shows that 21% of Americans spend more on their cell phones than groceries and 95% Americans own a cell phone of some kind, but still there is a demand for new ones. It will not be enough to say that only the businesses of buying and selling cell phones are gaining grounds because IBISWorld has reported a 5.5% growth in the businesses related to cell phone hardware and software repairs.

As demonstrated by all these statistics, you won’t be at a loss if you are entering this profitable venture!

5.2 Marketing Segmentation

The success of a startup confides in the fact that how well do you know your prospective customers. Knowing the type of potential customers helps a businessman in determining his business strategy . Marketing segmentation will help you in meeting the needs and requirements of your customers.

The detailed marketing segmentation of Mobile Station is as follows:

5.2.1 Teens & Adults: This group will be our biggest target customer. The teens in their attempt to show off their modernism and financial status, purchase the cell phones that are most attractive and most expensive too. The young generation usually prefers Apple phones and other cell phones of the famous brand name. They will also be the biggest consumers of the accessories we’ll provide such as handsfree, modish mobile cases, data storage devices, data cables etc.

Adults are not addicted to a brand name like teens, but they usually buy expensive phones as they are mostly professionals and in a position to invest in their desired product.

5.2.2 Senior Citizens: Our next target group will comprise of the senior citizens of Denver who usually prefer durable cell phones and tablets which they can use conveniently without the fear of much damage. We have a wide range of tablets in our store for senior citizens as they find the big screen of tablets easy to use.

5.2.3 Children : The children of age about ten to twelve usually force their parents to buy them a phone. For such customers, we also have inexpensive smaller cell phones with meager functions.

As we are located in the central market so our services will also be used by the people or tourists who have come near our store by chance. The people who happen to be near our shop will contribute to helping us generating a potential amount of profit by buying our accessories and by consuming our repairing services.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our topmost priority will be our clients’ satisfaction. Mobile Station will be a large store in Denver, our aims are to maximize our sales as well as gaining more and more customers. Our financial business targets are as follows:

• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

The prices of cell phones are fixed, however, considering the market demands and the competitive aspects, we have priced our repairing services and products other than cell phones in almost similar ranges as of our competitors.

If you are opening a cell phone business the main thing you need to focus on is your sales strategy. After having the know-how of how to start a cell phone business , you must devise your plans and find some attractive ideas for gaining more and more customers and for increasing sales.

6.1 Competitive Analysis

Our major competitive advantage is our location; we are located in the vicinity of popular stores which will pave the way in attracting the customers for us but are not our direct competitors. We have the best, experienced and trusted technicians to help you resolve your hardware and software problems related to cell phones. Our biggest competitive edge is our excellent customer service; our courteous salesmen will guide the customers until they are satisfied in buying their desired product.

6.2 Sales Strategy

As the market is full of such businesses so you will have to found extraordinary ways to advertise your mobile phone business plan .

The sales strategy Mobile Station will adopt will be:

• We will offer a discount on our repairing services for the first three months
• We will advertise ourselves in magazines, newspapers, TV stations, and social media
• We will advertise our best-selling cell phones on our website
• We will give a $50 accessory for free to our customer who bought the product of price $600 and above.
• We will hold competitions on monthly basis and award the winner with some famous cell phone

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Our forecasted sales are summarized in the following column charts:

The detailed information about the sales forecast is given in the following table:

Personnel plan

If you are going to start a cell phone company , the prosperity of your business will solely depend upon your customers’ satisfaction which can only be achieved if you hire the right staff.  You will need the persons who are experienced in understanding the customers’ intellect and help them by finding the cell phone which is suitable and affordable for them. You will need the technicians who will be a trustee and will ensure customers’ satisfaction while resolving their issue.

If you have any difficulty in making your personnel plan or even if you don’t know how to start mobile phone business you can take help from this sample plan.

7.1 Company Staff

Franco will act as the manager himself, yet for his assistance, he will hire the following people.

• 6 Salesmen to assist the customers in buying their required item
• 2 Administrators/Accountants for maintaining financial records
• 4 Technicians for repairing/addressing problems in cell phones
• 3 General Workers for undertaking various tasks at the store
• 1 Assistant for operating company’s website and social media pages

7.2 Average Salary of Employees

Financial Plan

If you are going to start your own cell phone business , you are responsible for accurately devising all the policies of your business, the most important in which is the financial plan. Before starting cell phone business , you must have a clear idea that how will you balance the investments with the profit and which ways you will need to adopt in order to get more than what you spent on the business.

It is advised to seek help from the professionals to make you a financial plan especially if you are starting your business on a large scale. If your business is a smaller one, then you can take help from the sample mobile phone business plan such as this business plan on how to start your own cell phone company .

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of the following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

 8.2 Brake-even Analysis

 8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

 8.6 Business Ratios

Download Cell Phone Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as computer store business plan, specific phone models business plan , semiconductor business plan , computer repair business plan , biotech business plans , developing a business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Case: OGScapital Provides Quality of Earnings (QoE) Support

Ice Vending Machine Business Plan

OGScapital at the National Citizenship and Immigration Conference

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Trading Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

• Get Started

Home >> #realtalk Blog >> Manage a business >> How to create a reta…

How to create a retail store business plan

By Homebase Team

A successful retail business starts with a well-thought-out retail business plan. While you may think you have your business ideas all figured out in your head, putting them down on paper in the form of a business plan is crucial for several reasons. 

In this post, we’ll explore what a retail business plan is, why it’s different from other business plans, what to include in it, common mistakes to avoid, and how to make your plan stand out.

What Is a Retail store business plan and why do you need one?

A retail store business plan is a comprehensive document that outlines your business model, identifies your target customers, and lays out a roadmap for turning your retail store or online shop into a profitable business. 

It’s a planning and forecasting tool that provides clarity and direction for your business. With a good business plan, you’re more likely to achieve success. 

Here’s why having a retail store business plan is essential:

Planning and forecasting

A retail store business plan helps you plan and set clear goals for your business’s short-term and long-term success.

Planning helps you set goals, allocate resources wisely, and stay on track. It ensures that day-to-day operations run smoothly. Forecasting, on the other hand, helps businesses anticipate future trends and challenges, allowing them to make informed decisions and adapt to changing circumstances. 

Together, planning and forecasting help you avoid costly mistakes, reduce labor costs , seize opportunities, and achieve both short-term and long-term objectives. In essence, they’re like a GPS for your retail business, guiding it towards profitability and sustainability.

Securing investment

A retail store business plan helps secure investment by demonstrating a clear and well-thought-out strategy. It shows potential investors that you’ve done your homework, understand your market, and have a solid plan for success. 

The plan outlines your business goals, target market, competitive analysis, and financial projections, instilling confidence in investors that their money will be used wisely. It also highlights your commitment and professionalism, making you a more attractive investment opportunity. 

Essentially, a strong retail business plan reassures investors that your venture is a sound investment with a higher likelihood of delivering returns on their capital.

Guiding business operations

A retail store business plan serves as a roadmap for guiding business operations. It outlines your business’s goals, strategies, and tactics, providing a clear direction for daily activities. 

It helps you make informed decisions about product offerings, retail staff scheduling , pricing, local business marketing , online marketing and staffing. The plan also includes financial projections and budgeting, ensuring you manage resources effectively. 

Regularly reviewing the plan allows you to track progress, identify areas needing improvement, and adjust strategies accordingly. Overall, it keeps the business focused, organized, and aligned with its objectives, making day-to-day operations more efficient and effective in achieving long-term success.

Get your team in sync with our easy-to-use, all-in-one employee app.

How is a retail business plan different from other business plans?

Retail businesses are unique in many ways, and your business plan should reflect that. Unlike other businesses, retail operations involve factors such as inventory management , supply chains, order fulfillment, deliveries, and customer returns. 

Here’s how a retail store business plan differs:

Inventory management

Unlike other business plans, retail plans must handle challenges like seasonal sales variations and predicting what customers will buy. Inventory management in retail business plans is about keeping the right amount of products in stock to meet customer demand while avoiding excess or shortages. 

They also need to explain how they get products, where they store them, and how they restock when items run low. In contrast, many other businesses don’t deal with these inventory issues.

Retail store business plans focus more on handling and controlling inventory to make sure they always have what customers want and don’t waste money on too much stock.

Marketing strategy

Marketing strategy in retail store business plans, compared to other business plans, often emphasizes attracting customers to physical or online stores, creating appealing displays, and running promotions like sales or loyalty programs. 

Retail plans typically prioritize reaching a broad consumer base and enticing them with visually appealing products. In contrast, other business plans might focus on more specialized marketing, like B2B partnerships or online advertising. 

Retailers also consider factors like store location and layout, which are less significant for many other businesses. So, simply put, retail business plans concentrate on tactics to draw in shoppers and make their shopping experience enjoyable and memorable.

Growth strategy

Growth strategy in retail store business plans, unlike other business plans, often centers on expanding to new locations, introducing new product lines, or attracting more customers. Retailers aim to increase sales by opening additional stores, going online, or diversifying their offerings. 

In contrast, some businesses may focus on improving internal processes or targeting specific niche markets. 

Retailers typically rely on broadening their reach to fuel growth, making strategies like franchising, adding new store branches, or exploring e-commerce crucial components of their plans. So, in simpler terms, retail business plans tend to emphasize expanding the business footprint and customer base as a primary path to success.

What to do before you start writing your retail store business plan

Research your market.

T horough market research is essential. Investors look for evidence of a healthy market and an unmet need that your business can address.

You’ll want to gather data on who your customers are, what they want, and where they’re located. Analyze your competition to see what makes your business unique. This research helps investors see that there’s a demand for your products or services and that your business can thrive in the market. 

It’s about proving that your idea is well-informed and has the potential to succeed. So, in simple terms, thorough market research shows investors that your business plan is based on a strong foundation of knowledge and understanding.

Understand your competitors

 Know your competition inside out. Understanding what sets you apart is crucial.

You need to know who you’re up against and what makes them tick. Research your competitors thoroughly: their strengths, weaknesses, and strategies. Identify what sets your business apart – your unique selling points. 

Investors want to see that you’ve done your homework and can explain how your retail store will outshine the competition. Maybe it’s better prices, superior quality, or outstanding customer service. 

This knowledge not only helps you stand out but also shows investors that you’re ready to face the competition head-on, which can boost their confidence in your business’s potential success.

Have a growth strategy

Define a clear growth strategy to demonstrate how your business will expand once it’s up and running. It shows investors that you’re not just focused on starting your business but also on making it grow in the long run. 

You can outline different growth strategies like market penetration (selling more to existing customers), product development (creating new products for existing customers), market development (selling existing products to new markets), or diversification (introducing new products to new markets). 

This helps investors understand your vision and how you plan to increase your business’s value over time, making your retail venture a more attractive investment opportunity.

What to Include in your retail store business plan

Business overview.

Provide a high-level description of your retail business, including your company’s structure, location, and the products or services you’ll offer.

Business goals

Explain your business goals, whether they’re related to market share, product ranges, or online expansion.

It should give a clear, simple picture of your retail business. Explain whether your business will operate in a physical store, online, or both. 

Mention the legal name of your company, where it’s located, and briefly describe the products or services you plan to sell. Keep it straightforward and easy to understand, so anyone reading your plan can quickly grasp what your retail business is all about. 

This section sets the stage for the rest of your plan, helping readers get a sense of your business from the get-go.

Your industry experience

In the “Your industry experience” section of your retail store business plan, it’s your time to shine. Tell the readers about your background and expertise, especially if you’ve held important positions in recognized retail businesses. 

If you’ve previously led successful growth initiatives or managed to open new stores that flourished, this is the place to mention it. Basically, this section is all about showcasing your qualifications and experience in the retail world.

It helps build trust and confidence that you’re the right person to turn your retail business idea into a thriving reality. Keep it concise but impressive.

The “ Marketing strategy ” section of your retail store business plan is where you paint a picture of how you’ll present your store to the world. Explain your store’s image, the strategy for your brand, and how you plan to market your products or services. 

Don’t forget to dive into the 4Ps of retail marketing:

• Product : Describe what you’re selling and what makes it special.
• Pricing : Explain how you’ll price your products and why.
• Place : Tell where you’ll sell your products, be it online, in-store, or both.
• Promotion : Detail your strategies for promoting your store and products.

This section gives a clear roadmap for how you’ll attract customers and make your business a success. Keep it straightforward and compelling.

Financial strategy and forecast

The “Financial strategy and forecast” section of your retail store business plan is where you show the money side of your business. Investors want to see the numbers, so include things like:

• Estimated capital requirements : How much money do you need to get started and keep going?
• Profit and revenue models : Explain how you plan to make money and what your sales goals are.
• Sales volume projections : Predict how many products you expect to sell.
• Financial statements : Include balance sheets, cash flow projections, and any other financial documents.

These details help investors understand your business’s financial health and potential. Make sure your numbers are realistic and based on careful research and planning.

Management structure

In the “Management structure” section of your retail store business plan, you’ll provide details on how you intend to organize your team and manage your business effectively. This section involves explaining several key aspects:

Firstly, you’ll specify the number of team members you plan to hire. This is essential to understand the size and scope of your workforce.

Secondly, you’ll describe the roles and responsibilities of each team member. This clarification ensures that everyone knows their specific duties and contributes to the smooth operation of the business.

Lastly, you’ll illustrate how each team member fits into your overall business plan. This section helps investors and stakeholders comprehend how your team will collaborate and work together to achieve the business’s goals and objectives. 

A well-defined retail management structure assures potential investors that you have a competent team ready to execute your business plan effectively.

Homebase offers user-friendly employee management tools to streamline team communication , time tracking, and scheduling , helping you refine your management structure. 

Common mistakes to avoid when making your retail store business plan 

A successful business plan is as much about what you leave out as what you put in. Here are some common mistakes to avoid:

Too much detail

Avoid long, rambling text. Use visuals and graphics when possible and attach heavy content as appendices.

Poor financial planning

Account for growing expenses, taxes, and market influences in your financial projections.

Poor spelling and grammar

Basic errors can undermine how partners and investors view your plan.

Strengthening your business plan

To strengthen your business plan, consider your audience, which may include potential investors, business partners, and financial institutions. Be transparent, avoid exaggerations, and demonstrate the value of your idea.

Conclusion: Finishing your retail store business plan

A well-crafted retail store business plan is more than just a guide; it’s a tool to attract investors, secure funding, and set the foundation for a successful retail business. Leveraging tools like Homebase can help you stay competitive and efficient in the retail industry.

Don’t delay writing your plan—it could be the first step towards realizing your retail business dreams.

FAQs about writing a retail store business plan

What is a retail store business plan, and why is it important.

A retail store business plan is a comprehensive document outlining your retail store business’s model, goals, and strategies. It’s crucial as it provides clarity, attracts investors, and guides daily operations for success.

How does a retail store business plan differ from other business plans?

Retail store business plans are unique due to their focus on inventory management, marketing tactics to attract shoppers, and growth strategies centered on expanding customer reach.

What should I include in my retail store business plan’s business overview section?

In the business overview, provide a concise description of your retail business, including its structure, location, and the products or services you intend to offer.

How can a retail store business plan help secure investment?

A retail store business plan demonstrates a well-thought-out strategy, outlining business goals, target market, competitive analysis, and financial projections. It reassures investors, making your venture a more appealing investment opportunity.

What common mistakes should I avoid when creating a retail store  business plan?

Common mistakes include excessive detail, poor financial planning, and grammar/spelling errors. To avoid these, focus on clarity, accurate financial projections, and proofreading.

Remember:  This is not legal advice. If you have questions about your particular situation, please consult a lawyer, CPA, or other appropriate professional advisor or agency.

Related posts

June 24, 2024

The 7 Best Mobile Time Clocks for Small Businesses in 2024

They say “time is money,” and that’s never been truer than for small businesses. And when you can accurately track…

Understanding Pay Periods: A Complete Guide

You’re probably wondering what a pay period is and how it affects your payroll process. Understanding pay periods can help…

The pros and cons of commission-based pay for your employees

How an employee gets paid for their work can be as varied as the work itself. Receiving a paycheck twice…

Restaurant Manager Job Description: Tips to Mix Up your Search + Template

As the owner of a restaurant, you know firsthand how chaotic the industry can be. Fortunately, your restaurant manager is…

How to pay yourself as a business owner in 5 simple steps

Small businesses have lots of expenses to stay on top of. There are team salaries, rent, utilities, vendors, and everything…

June 23, 2024

Service Charge vs Tip: What Every Restaurant Owner Needs To Know

When dining at a restaurant in the United States, doling out extra money for a tip is an expected courtesy,…

Subscribe to our newsletter

Looking for ways to stay up to date on employment laws and small business news?

Homebase makes managing hourly work easier for over 100,000 local businesses. With free employee scheduling , time tracking , and team communication , managers and employees can spend less time on paperwork and more time on growing their business.

• Hiring & onboarding
• Team communication
• Employee happiness
• HR & compliance
• Integrations
• Food & beverage
• Beauty & wellness
• Medical & veterinary
• Home & repair
• Hospitality & leisure
• Education & caregiving
• Contact sales
• Become a Partner
• Careers – We’re hiring!
• #realtalk Blog

Cell Phone Accessories Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Wholesale & Retail

Do you want to start a cell phone store and need to write a plan? If YES, here is a sample cell phone accessories business plan template & feasibility report.

In as much as people still make use of cell phones, the demand for cell phone accessories will continue to rise. Cell phone accessories store business is indeed a profitable business because the replacement of damaged or worn-out cell phone parts and accessories is compulsory to extend the lifespan of cell phones.

If you are looking for a business to start as an entrepreneur and you know you have an interest in the technology cum cell phone industry, then you should consider starting your own cell phone accessories business. Although you don’t need a college degree to establish this business, but you need some form of informal training, you might have to work as an apprentice with someone who owns a cell phone accessories store.

It is important to point out that cell phone accessories store business can’t go out of fashion because of the role it plays in the cell phone industry. Depending on the scale you want to start, the startup capital for this type of business can be considered to range from small to moderate.

As a matter of fact, you can start your own cell phone accessories store from a mobile store and then grow it big within a short period of time by re-investing your profits back to the business.

If you are sure this type of business is what you want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your services.

Below is a sample cell phone accessories store business plan template that will help you write yours without much stress.

A Sample Cell Phone Accessories Store Business Plan Template

1. industry overview.

Cell phone accessories include any hardware that is not integral to the operation of a mobile smartphone as designed by the manufacturer. Cell phone accessories stores is a subset of the Smartphones industry and operators in this industry retail smartphones and accessories through traditional brick-and-mortar outlets, online websites and by mail order.

IBISWorld projected that over the five years to 2022, the Retail Market for Smartphones industry is anticipated to benefit from the growing demand for smartphones and increasing percentage of services conducted online. As per capita disposable income increased, consumers have increasingly purchased discretionary items. Smartphones are considered particularly discretionary because they are at the higher-end of the cellphone market.

Furthermore, the industry has benefited from a rise in the popularity of products spanning a wide range of price points. This industry benefits from constantly improving technology, which benefits operators in two different ways. As technology improves, the efficiency of manufacturing certain smartphones rises and the cost typically falls.

Going forward, the Retail Market for the Smartphones industry is anticipated to continue to benefit from growing disposable income and increasing demand for smartphones, specifically those at the higher end of the market. Per capita disposable income is anticipated to increase at an annualized rate going forward.

During this time, consumers are anticipated to upgrade and purchase new smartphones as they are less wary about spending money on discretionary purchases. Industry growth is anticipated to slow down as the smartphone market becomes saturated, however as it becomes a consumer stable, industry operators will likely improvise to stay afloat.

Statistics has it that in the united states of America alone, there are about 40,558 registered and licensed smartphones retail stores scattered all across the United States responsible for directly employing about 467,650 people and the industry rakes in a whooping sum of $86 billion annually.

The industry is projected to grow at 10.1 percent annual growth within 2015 and 2022. It is important to state that Apple Inc., Verizon Wireless, AT&T Inc. and Best Buy Co. Inc. have the largest chunk of the available market share in the industry.

A close observation of the Retail Market for the Smartphones industry shows that the industry has low barriers to entry. In the United States, the industry is subject to few restrictive regulations, and industry employees typically do not need to be trained formally to be able to carry out their duties.

The tough part as it relates to start-up costs is the supply of cell phone accessories from wholesalers or directly from manufacturing companies, because cell phone accessories store business cannot be started without sourcing products for sale.

Regardless of low barriers to entry, the competitive nature of the industry makes it very difficult for new operators to break even within a short period of time in the industry.

2. Executive Summary

John Lyon® Cell Phone Accessories Stores, Inc. is a registered cell phone accessories store that will be located in one of the busiest streets in Harrington – Delaware. We have been able to lease a standard store facility in a technology hub in the city and the store is located in a corner piece property along a major road close to one of the largest residential estates in Harrington – Delaware.

John Lyon® Cell Phone Accessories Stores, Inc. will retail Cases, which are designed to attach to, support, or otherwise hold a smartphone, mass storage component (SD card, SD card slot and special USB micro-B flash drive), chargers and external batteries, selfie sticks, smartphone tripod mount and micro-USB to HDMI cables that are used in smartphones with MHL et al from different manufacturers (brands) from the United States and abroad.

We are aware that there are several cell phone accessories store outlets all around Harrington – Delaware, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors.

We have an online – service option for our customers, and our outlet is has various payment options. We will ensure that we get our customers involved in the selection products (brands) that will be in our store and also when making some business decisions that directly affect them.

John Lyon® Cell Phone Accessories Stores, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products.

John Lyon® Cell Phone Accessories Stores, Inc. is owned by John Lyon. John Lyon has a Diploma in Computer Technology, with over 5 years’ experience in the retailing industry, working for some of the leading brands in the United States.

Although the business is launching out with just one outlet in Harrington – Delaware, but they have a long term plan to open other outlets around major cities in the United States and Canada via franchising.

3. Our Products and Services

John Lyon® Cell Phone Accessories Stores, Inc. is in the retail market for the Smartphones to service a wide range of clients and of course to make profits, which is why we will make available a wide range of cell phone accessories from top manufacturing brands in the United States and other countries of the world.

Our product offerings are listed below;

• Phone Cases (Pouches and sleeves, Holsters, Shells, Skins, Fitted cases, Bumpers, Flip cases and wallets, Screen protection and body films, Drop and shock protection and Leather case)
• Mass storage component (SD card, SD card slot and special USB micro-B flash drive)
• Chargers and external batteries,
• Selfie sticks, smartphone tripod mount
• Micro-USB to HDMI cables used in smartphones with MHL

4. Our Mission and Vision Statement

• Our vision is to become one of the leading brands in the smartphones retail market in Delaware and to establish a one stop cell phone accessories store in Harrington – Delaware and in other key cities in the United States of America.
• Our mission is to establish a world – class cell phone accessories store that will make available a wide range of cell phone accessories from top manufacturing brands at affordable prices to  residents of Harrington – Delaware.

Our Business Structure

Our intention of starting a cell phone accessories store business is to build a standard store outlet in Harrington – Delaware.

Although our cell phone accessories store might initially not be as big as some of the biggest in the industry, but we will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Sales Agents/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office cum business activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of cell phone accessories are kept and the warehouse does not run out of products
• Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Control cell phone accessories distribution and supply chain inventory
• Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Help to ensure consistent quality of Cases, mass storage component (SD card, SD card slot and special USB micro-B flash drive), chargers and external batteries, selfie sticks, smartphone tripod mount and micro-USB to HDMI cables are purchased and retailed in good price that will ensure we make good profit
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Manage the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manage the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Find out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits.
• Make suggestions and encourage purchase of products
• Provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
• Bag or package purchases and gift wrap merchandise
• Responsible for cleaning all the cell phone accessories and the store facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Our intention of starting just one outlet of our cell phone accessories store in Harrington – Delaware is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets in Delaware and key cities in the United States.

We are quite aware that there are several cell phone accessories stores all over Harrington and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

John Lyon® Cell Phone Accessories Stores, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for John Lyon® Cell Phone Accessories Stores, Inc.;

Our location, the business model we will be operating on, varieties of payment options, wide range of cell phone accessories from different manufacturing brands and our excellent customer service culture will definitely count as a strong strength for John Lyon® Cell Phone Accessories Stores, Inc. So also, our team of highly qualify staff members is also a plus for us.

A major weakness that may count against us is the fact that we are a new cell phone accessories store outlet in Harrington – Delaware and we don’t have the financial capacity to compete with multi – million dollar outlets when it comes to retailing at a rock bottom prices.

• Opportunities:

The fact that we are going to be operating our cell phone accessories store in a corner piece property along a major road close to one of the largest residential estates in Harrington – Delaware provides us with unlimited opportunities to sell our accessories to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our clients will be looking for when they visit our outlet; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new cell phone accessories outlet in same location where ours is located. So also, unfavorable government policies may also pose a threat to businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

Experts projected that in 2017, the retail market for the Smartphones industry is expected to profit from growing global economic conditions.

Per capita income levels have scaled across the globe and a growing numbers of teens in emerging economies have looked to purchase their own smartphones. As the demand for new smartphones increases, original equipment manufacturers supply more components to industry operators.

A resurgence in demand for new smartphones has stimulated industry profit, as operators were able to increase sales. Steady growth in economic conditions will create avenues for consumers to release pent-up demand for high – end smartphones, hence the increase in demand for upstream supplies.

If you are conversant with the retail market for the Smartphones industry, you will quite agree that the original equipment refers to cell phone parts and accessories that are manufactured to the specification of cell phone manufacturers.

These standards are global, and cell phone manufacturers typically source the same part from different suppliers. Even though these parts and accessories are manufactured by companies in the industry, original equipment carries the name of the final cell phone assembler.

The cell phone accessories stores landscape has seen tremendous changes in the last 20 years; it has grown from the smaller outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a cell phone accessories retailer to reach out to a larger market far beyond the areas where his physical store is located.

8. Our Target Market

Those who patronize cell phone accessories store cut across all genders above 18 years with the financial means and who own cell phones, hence the target market for cell phone accessories store business is all encompassing. In essence, your target market can’t be restricted to just a group of people, but all those who own cell phones.

In view of that, we have positioned our cell phone accessories store to service the residents of Harrington – Delaware and every other location where our outlets stores will be located all over key cities in the United States of America and Canada.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

Our Competitive Advantage

A close study of the retail market for the Smartphones industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are prepared to compete favorably with other leading cell phone accessories stores in Harrington – Delaware.

John Lyon® Cell Phone Accessories Stores, Inc. is launching a standard phone accessories store that will indeed become the preferred choice of residence of Harrington – Delaware and every other location where our outlets will be opened.

Our cell phone accessories store is located in a corner piece along a major road close to one of the largest residential estates in Harrington – Delaware.

We will ensure that we have a wide range of cell phone accessories from leading manufacturers available in our store at all times. It will be difficult for customers to visit our store and not see the type of cell phone accessories they are looking for.

One of our business goals is to make John Lyon® Cell Phone Accessories Stores, Inc. a one stop cell phone accessories retail shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a Competitive Advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

John Lyon® Cell Phone Accessories Stores, Inc. is in business to retail a wide range of cell phone accessories to residents of Harrington – Delaware. We are in the industry to maximize profits and we are going to ensure that we achieve or business goals and objectives. John Lyon® Cell Phone Accessories Stores, Inc. will generate income by selling the following products;

10. Sales Forecast

One thing is certain when it comes to cell phone accessories stores, if your store is stocked with various types of cell phone accessories and is centrally positioned, you will always attract customers cum sales.

We are well positioned to take on the available market in Harrington – Delaware and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to examine the cell phone accessories stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for John Lyon® Cell Phone Accessories Stores, Inc. it is based on the location of our business and other factors as it relates to cell phone accessories stores in the United States;

• First Fiscal Year (FY1): $240,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $550,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within our market space. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for John Lyon® Cell Phone Accessories Stores, Inc. we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice for residents of Harrington – Delaware.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the cell phone accessories stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Harrington – Delaware.

In summary, John Lyon® Cell Phone Accessories Stores, Inc. will adopt the following sales and marketing approach to win customers over;

• Introduce our cell phone accessories store by sending introductory letters alongside our brochure to key stakeholders in Harrington – Delaware
• Ensure that we have a wide range of cell phone accessories from different brands at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our store
• Position our signage/flexi banners at strategic places around Harrington – Delaware
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)
• Join local chambers of commerce and industries to network and market our products

11. Publicity and Advertising Strategy

Despite the fact that our cell phone accessories store is well located, we will still go ahead to intensify publicity for the business.

John Lyon® Cell Phone Accessories Stores, Inc. has a long-term plan of opening outlets in various locations all around Delaware and key cities in the United States which is why we will deliberately build our brand to be well accepted in Harrington before venturing out.

Here are the platforms we intend leveraging on to promote and advertise John Lyon® Cell Phone Accessories Stores, Inc.;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Harrington – Delaware
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our cell phone accessories store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

On the average, there is a standard price for various cell phone accessories hence the prices of our cell phone accessories will conform to what is obtainable in the industry but we will ensure that within the first 6 to 12 months our products are sold a little bit below the average price in the market.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

• Payment Options

The payment policy adopted by John Lyon® Cell Phone Accessories Stores, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that John Lyon® Cell Phone Accessories Stores, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our cell phone accessories purchase without any stress on their part.

13. Startup Expenditure (Budget)

When it comes to starting a cell phone accessories business the major areas that you look towards spending the bulk of your cash is in the purchase of a wide range of cell phone accessories from different manufacturing brands and of course renting or leasing a well located store facility.

You are also expected to pay your employees and your utility bills. These are the key areas where we will spend our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of John Lyon® Cell Phone Accessories Stores, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring business consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $55,600.
• The cost for shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for start-up inventory (stocking with a wide range of cell phone accessories from different manufacturing brands) – $50,000
• The cost for counter area equipment – $1,500
• The cost for store equipment (cash register, security, ventilation, signage) – $3,750
• The cost of purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of launching a website: $600
• Miscellaneous: $10,000

We would need an estimate of two hundred and fifty thousand dollars ($250,000) to successfully set up our standard cell phone accessories store in Harrington – Delaware.

Generating Funds/Startup Capital for John Lyon® Cell Phone Accessories Stores, Inc.

John Lyon® Cell Phone Accessories Stores, Inc. is a private registered business that is owned and financed by John Lyon. He has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $30,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain John Lyon® Cell Phone Accessories Stores, Inc. is to ensure that we continue to make available a wide range of cell phone accessories from different manufacturing brands, deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers.

From our findings, another factor that kills new businesses is financial leakages. In order to plug financial leakages, the management of John Lyon® Cell Phone Accessories Stores, Inc. adopted the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store. We will not waste time in adopting new technology, best practices and diversifying our services.

John Lyon® Cell Phone Accessories Stores, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of store facility and remodeling the store: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging and Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – manufacturers and suppliers of cell phone accessories: In Progress

Related Posts:

• Retail Store Business Plan [Sample Template]
• Breathalyzer Vending Machine Business Plan [Sample Template]
• MLM Business Plan [Sample Template]
• Rice Retail Store Business Plan [Sample Template]
• Shopify Store Business Plan [Sample Template]

How to Write a Mobile App Business Plan + Free Template

Anthony St. Clair

11 min. read

Updated February 7, 2024

Free Download:  Sample Mobile App Development Business Plan Template

When Apple released the first iPhone in 2008, it also launched its App Store—with about 500 apps. Nowadays, the number of apps on the Apple App Store and the Google Play Store totals about 5 million. If apps were people, they’d outnumber the population of Los Angeles.

Sure, the “gold rush” days of app development are long behind us, but building apps remains a solid way to bring useful or entertaining services to market. An app can also be part of a narrow or broader business strategy.

But with so much competition, building a profitable, successful app takes more than just an idea and a team of mobile app developers. You need a business plan to help guide your vision and implementation. This article will cover the steps to create your mobile app business plan, along with some tips to run it successfully. 

Need more guidance? Download our free mobile app development business plan for a full business plan outline that you can use to inspire your own plan.

• How to write a business plan for a mobile app

A business plan can be as short or extensive as you need it to be, and not a page more. In fact, you could launch a successful business based on even a one-page plan for your app development firm.

Writing a business plan for your mobile app business comes down to thinking through where you are with your app idea, what you want to accomplish, and how you think you will get there. A good business plan gives you both a starting point and a road map, but you can always review it and update it as you go.

At its heart, that’s all your app business plan needs to do.

Here are some of the key things your mobile app development business plan should include.

1. Determine what kind of app you will develop

Competition and opportunity co-exist throughout every app sector. If you’re still trying to decide where you might want to target your app development , strong contenders and trending app verticals include:

• Productivity
• Shopping (mobile-specific and general eCommerce)
• Health and Fitness
• Personalization

The sector you’re developing your app for influences the type of app you’ll want to build. For example, will you code for Apple iOS, Google Android, or both? Will you focus on a web or hybrid app? Is the app an extension of a website or other business channel? 

You’ll need to have this information defined up front in order to conduct proper research and easily write your business plan . 

2. Conduct market research and identify competitors

It’s one thing to have a good idea for an app. But the real question is, does the idea have a market that will be hungry to buy in?

As you develop your business plan, understanding your potential customer base is key.

For starters, evaluate similar apps and competitors in the vertical you are developing for—especially if there is already an app doing something that you want your app to do. As you conduct research and put together a market and competitive analysis, be sure to think through the following questions:

• Who are their customers?
• Are they the same ideal customer and target market ? 
• What steps will your company take to engage the market and involve them in testing and promotion? 
• What are the demographics (such as profession, age, or sex) and psychographics (such as opinions, hobbies, and lifestyle goals) of your target market? 

If you don’t understand the market for your app, it will be difficult to get them to find, install, use, and tell the world about your app.

Researching the market and your competitors can also clue you into expected app features, pricing and revenue models, gaps in services, and pain points that customers feel aren’t being met.

Understanding these factors can also help your business plan address a potential threat to your app’s viability: abandonment. User retention can be challenging throughout the app market, with 25% of customers using an app one time and then ditching it. So, be sure that you take into account how to attract new customers as well as how you’ll keep them around.

3. Positioning and promotional strategies

Once you’ve proven the market demand for your app’s concept, you should start figuring out how to promote your app and position it in the marketplace. Your business plan doesn’t have to include a detailed marketing plan . But it can be the perfect place to set up a few essentials that can guide your app’s marketing throughout its development and release cycles.

At a minimum your plan should include foundational messaging for pitching, branding, mission, and your overall sales and marketing strategy for your app, such as:

Develop and refine your elevator pitch

How concisely can you get across what your app does, why it’s needed, and what will make people love it? Can you talk up those key points with anyone from potential investors to your ideal customer, developers, and engineers to your mom and your best friend?

Examine how you’ll build awareness, interest, and need for the app

Will early testers be part of your outreach? Will you work with social media influencers, traditional media, or celebrity endorsers? How will you articulate the problems your app solves or the joy it provides?

What are some of the branding and marketing tasks your startup will pursue? 

For example, what is the company name? The app name? How will you engage your market on the social media platforms they like to spend time on? What original supporting content will attract the interest of your key audience?

In your business plan, it’s essential to understand your startup from the point of view of a founder and key player. But the marketing and promotional components of your business plan help you see your app from the point of view of an outsider, such as a customer or investor. The better you understand these other points of view, the better you can develop your messaging, build your app, and make it a success.

Free Mobile App Business Plan Template

Use this proven business plan example to successfully launch a competitive mobile app development business.

Download Now

4. Startup costs, financials, and pricing

Figuring out the potential startup costs for your app is not a one-size-fits-all equation. Generally, these are some of the factors to consider as part of your financial plan .

Platform development

Expect different development costs when developing for iOS, Android, or both. Your process will include defining a function, outlining what you need for your MVP, wire-framing, coding, testing, designing, and more.

Internal employees or outside contractors? 

If you’re planning to build up a full-on firm with employees, benefits, and offices, you will be looking at a different cost structure than if you want to outsource to a contracted development company or work with a freelance team that’s not employed by your app startup. That team may need pros in charge of mobile and backend development, design, QA, customer support, design, marketing, managers, and more.

The resources you have and the resources you need

How long it’ll take to develop and release your app depends in part on the resources you have access to.

Successful apps monitor and improve. Did the app crash? Is it scaling sufficiently to handle increases in use and load? What usage metrics are you monitoring and analyzing? How will you need to update the app to deal with OS updates?

By understanding these and other potential costs, you can develop a budget in your business plan. For more in-depth financial considerations, you should develop forecasts to gauge costs, future cash flow , and how your app company might grow and change over time by hitting release and growth milestones.

5. Development milestones

The release of your app is a milestone that’s farther down the road. In the meantime, you’ll be developing milestones that reflect major accomplishments in the development process. Your business plan can reflect some of those milestones, such as:

• Production of key features and functions
• MVP completion
• Testing and refinement
• Acceptance of app in app stores
• Achievement of sales and adoption goals
• Implementation of new features and versions

Remember, app development takes time. Focus your initial milestones on pre-release goals. From there, you can set and work toward post-release milestones that can pave the way to future growth, releases, and profits.

• Mobile app development tips for startup growth

As you develop your mobile app’s business plan, here are a few other tips and considerations to keep in mind.

Native, hybrid, or web?

Creating apps tailored to each OS—Apple and Android—can cost the most to develop, but also can maximize your app’s performance. The better the performance, the most adoption and use you could see in your target audience. 

At the same time, other apps work solely on the web, and others are developed as hybrids. Hybrid apps can help you manage team and development costs, but they typically can’t take full advantage of each OS.

As a rule of thumb, typically the more complicated or intense the app’s function, the better it tends to be to develop a native app. Lightweight functions may work fine in a web or hybrid environment.

Security and privacy

Privacy and security are at the forefront of customers’ minds as well as industry discussions around app business models. If you are developing for regulated industries—such as health care or financial services—there may also be legal privacy and security requirement to adhere to.

Decide on a platform: Apple, Android, or both?

If your target market is predominantly on one OS, that can guide your development decisions. Developing for both platforms requires more resources, but can give you the benefit of maximizing your ability to develop the app for each OS, and reach the most customers. Another option to consider is launching on one platform and adding another over time, depending on milestones in your business plan.

Offline vs online

A growing consideration in today’s app development firms is whether the apps can only function online, or if it can function offline too. Some level of offline function—and messaging that the app is offline—can make for better customer satisfaction, since users will have access to at least some features regardless of their internet connection.

For example, Google Maps can download route information so a user still has the mapping and some functions, even if they enter a remote location or go through an area where they don’t have a cellular or wifi signal. 

Walking users through what they can and can’t do offline, and how functions can be completed or data can sync once online again—can also go a long way to winning trust and loyalty from your app’s users. You’ll also want to determine if the offline function is something you develop as part of the launch, or if you roll it out in a later version.

Revenue model: Free/freemium, subscription, in-app purchases, ads, or a combo?

Apps can drive revenue in many ways. A common strategy is a freemium model: Offer a free baseline app, but other features can be unlocked with purchase or subscription.

Subscription models (usually with a tie-based free trial period) have also become increasingly popular in companies, and they are finding broad acceptance in the market. An app can also drive revenue by being a mobile commerce tool, helping customers complete a transaction from the convenience of their phone instead of having to go to a browser, non-mobile device, or other fulfillment channels.

Some apps are only available for purchase, often as a way to showcase an app’s superior or unique place in the market. Once purchased, though, other revenue models can come into play. The popular game Minecraft is a prime example: Customers purchase the app, but the Minecraft Marketplace offers in-app purchases to further customize the game.

Test properly before launch

If your app doesn’t work at launch, it may never recover from that stumble.

As the app reaches development milestones, ongoing testing can help you find and resolve problems before you have to deal with them in the deployed product. Conducting extensive testing across various devices, users, and OS versions can help you catch problems before they harm your new app—and your startup’s viability and profitability.

• Download your free mobile app development business plan template

Our free mobile app development business plan can give you the template you need to start setting up your business plan—and your business. It’s just one of hundreds of free sample plans that have been time-tested by our team and by thousands of entrepreneurs all over the world.

The question is simple: What mobile app development business will you create? Whatever it is, your business plan can help you get there. Download your free plan now and get started.

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

Anthony St. Clair is a business copywriter, author of the Rucksack Universe travel fantasy series, and a craft beer writer specializing in Oregon. Learn more at anthonystclair.com.

Table of Contents

Related Articles

15 Min. Read

How to Write a Cannabis Business Plan + Free Sample Plan

5 Min. Read

How To Write a Business Plan for a Life Coaching Business + Free Example

6 Min. Read

How to Write a Business Plan for an Artist’s Business

7 Min. Read

How to Write an Online Boutique Clothing Store Business Plan + Example Templates

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Mobile App Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Mobile App Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Mobile App Plan Here

Mobile App Business Plan

You’ve come to the right place to create your mobile app business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their mobile app businesses.

Sample Business Plan for a Mobile App Development Company

Below are links to an example of each of the key elements of a mobile app business plan template:

• Executive Summary – In the Executive Summary, you will provide a general overview of your comprehensive business plan including your target market, business model, and how you plan to make your business successful.
• Company Overview – The Company Overview section will provide an overview of your app idea, business description, company history, mission statement, monetization strategy and milestones achieved.
• Industry Analysis – In the Industry Analysis section, you will use information from your market research to discuss the market demand for your mobile application or business idea, trends, and issues facing your industry.
• Customer Analysis – The Customer Analysis section will describe your target market. This includes information on demographics, psychographics, and behaviors.
• Competitive Analysis – The Competitive Analysis includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.
• Marketing Plan – The Marketing Plan section will describe your marketing strategy. This includes information on your platform placements (Apple App Store, Google Play, etc.), pricing strategy, and marketing strategies for engaging your target audience.
• Operations Plan – The Operations Plan section of your mobile app business plan will describe your business operations including app development, customer acquisition strategy, and other key aspects of your app company.
• Management Team – The Management Team section will provide information on the management members of your advisory team. This includes their experience, education, and skills.
• Financial Plan – In the Financial Plan section, you will provide the financial model and financial statements for your business. This includes your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Mobile App Business Plan FAQs

What is a mobile app business plan.

A mobile app business plan is a plan to start and/or grow your mobile app business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your mobile app business plan using our Mobile App Business Plan Template here .

What Are the Main Types of Mobile App Development Companies?

There are many types of mobile app companies across a variety of categories. There are mobile app businesses that focus solely on mobile games. Others are exercise or wellness focused. Some mobile apps provide guidance on specific topics, some offer music streaming, and other apps provide help or assistance on a variety of topics. Many companies have developed company-specific mobile apps to allow users to become more connected with their products or offerings. For instance, most major brands, restaurants and financial services companies have company-specific mobile applications.

What Are the Main Sources of Revenue and Expenses for a Mobile App Business?

The primary source of revenue for mobile app businesses are subscription paid by the users on an annual or monthly basis. Advertising (selling ad space to other companies on their app) is another significant revenue sources.

The key expenses for mobile app businesses are the costs to advertise and generate users. These expenses are often in the form of targeted social media advertising or online targeted marketing. Some major mobile app businesses pay to have their mobile apps advertised on television commercials or music streaming platforms. Another major expense for app companies are office space, employee salaries and technology licensing fees.

How Do You Get Funding for Your Mobile App Business Plan?

A mobile app startup is most likely to receive funding from angel investors and friends and family. Personal savings and credit cards are also often used. Venture capitalists will fund a business plan for an app once it achieves enough traction (e.g., enough users, in-app purchases, or generating enough revenue).

A well crafted mobile app business plan is essential for attracting any type of potential investor.  Most app startups require funding to get off the ground and cover at least their startup costs.

What are the Steps To Start a Mobile App Business?

Starting a mobile app development company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile App Business Plan - The first step in starting a business is to create a detailed business plan for an app that outlines all aspects of the venture. This should include market research on the mobile app industry and potential market size, information on the mobile app concept, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile app business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile app business is in compliance with local laws.

3. Register Your Mobile App Business - Once you have chosen a legal structure, the next step is to register your mobile app business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile app business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Mobile App Equipment & Supplies - In order to start your mobile app business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile app business.  A mobile app marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mobile app business:

• How to Start a Mobile App Business
• How to Start a Mobile App Development Business

Where Can I Get a Mobile App Business Plan PDF?

You can download our free mobile app business plan template PDF here . This is a sample mobile app business plan template you can use in PDF format.

Item added to your cart

Here is a free business plan sample for a fruit and vegetable store.

Have you ever envisioned owning a bustling fruit and vegetable market that serves as a cornerstone of health in your community? Wondering where to start?

Look no further, as we're about to guide you through a comprehensive business plan tailored for a fruit and vegetable market.

Creating a solid business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your fresh produce venture into a thriving business.

To jumpstart your planning process with ease and precision, feel free to utilize our fruit and vegetable market business plan template. Our team of experts is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your fruit and vegetable store?

A good business plan for a fruit and vegetable market must cater to the unique aspects of this type of retail business.

Initially, it's crucial to provide a comprehensive overview of the market landscape. This includes up-to-date statistics and an exploration of emerging trends within the industry, similar to what we've incorporated in our fruit and vegetable market business plan template .

Your business plan should articulate your vision clearly. Define your target demographic (such as local residents, restaurants, or health-conscious consumers) and establish your market's distinctive features (like offering organic produce, exotic fruits, or locally-sourced vegetables).

Market analysis is the next critical component. This requires a thorough examination of local competitors, market dynamics, and consumer buying patterns.

For a fruit and vegetable market, it's imperative to detail the range of products you intend to sell. Describe your selection of fruits, vegetables, herbs, and any additional items you plan to offer, and discuss how these choices align with the preferences and needs of your customer base.

The operational plan is equally important. It should outline the location of your market, the layout of the retail space, your supply chain for fresh produce, and inventory management practices.

Given the nature of a fruit and vegetable market, it is vital to highlight the freshness and quality of your produce, your relationships with growers and suppliers, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider your approach to promotions, customer loyalty programs, and potential value-added services (like home delivery or a juice bar).

Incorporating digital strategies, such as an online ordering system or a robust social media presence, is also crucial in the modern marketplace.

The financial section is another cornerstone of your business plan. It should encompass the initial investment, projected sales, operating expenses, and the point at which you expect to break even.

With a fruit and vegetable market, managing waste and understanding the shelf life of products are critical, so precise planning and knowledge of your financials are essential. For assistance, consider using our financial forecast for a fruit and vegetable market .

Compared to other business plans, a fruit and vegetable market plan must pay closer attention to the perishability of inventory, the importance of a robust supply chain, and the potential for seasonal fluctuations.

A well-crafted business plan not only helps you to define your strategies and vision but also plays a pivotal role in attracting investors or securing loans.

Lenders and investors are keen on a solid market analysis, realistic financial projections, and a comprehensive understanding of the day-to-day operations of a fruit and vegetable market.

By presenting a thorough and substantiated plan, you showcase your dedication and readiness for the success of your venture.

To achieve these goals while saving time, you are welcome to fill out our fruit and vegetable market business plan template .

A free example of business plan for a fruit and vegetable store

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a fruit and vegetable market .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The fruit and vegetable market is an essential and robust component of the global food industry.

Recent estimates value the global fruit and vegetable trade at over 1 trillion dollars, with expectations for continued growth as consumers seek healthier eating options. In the United States, the fruit and vegetable industry contributes significantly to the economy, with thousands of markets and stores providing a wide range of produce to meet consumer demand.

These statistics underscore the critical role that fruit and vegetable markets play in not only providing nutritious food options but also in supporting local agriculture and economies.

Current trends in the fruit and vegetable industry indicate a shift towards organic and locally sourced produce, as consumers become more health-conscious and environmentally aware.

There is an increasing demand for organic fruits and vegetables, driven by the perception of better quality and concerns about pesticides and other chemicals. The local food movement is also gaining momentum, with consumers showing a preference for produce that is grown locally to support community farmers and reduce carbon emissions associated with transportation.

Technological advancements are influencing the industry as well, with innovations in vertical farming and hydroponics allowing for more sustainable and space-efficient growing methods.

Online grocery shopping and delivery services are expanding, making it easier for consumers to access fresh produce directly from their homes.

Additionally, the push for transparency in food sourcing continues to grow, with consumers wanting to know more about where their food comes from and how it is grown.

These trends are shaping the future of the fruit and vegetable market, as businesses strive to meet the evolving preferences and values of modern consumers.

Success Factors

Several key factors contribute to the success of a fruit and vegetable market.

Quality and freshness of produce are paramount. Markets that offer a wide variety of fresh, high-quality fruits and vegetables are more likely to build and maintain a dedicated customer base.

Diversity in product offerings, including exotic or hard-to-find produce, can differentiate a market from its competitors.

Location is also vital, as markets that are easily accessible to consumers will naturally attract more foot traffic.

Customer service is another important aspect, with knowledgeable and friendly staff enhancing the shopping experience and encouraging repeat visits.

Effective cost management and the ability to adapt to changing consumer trends, such as the demand for organic and locally grown produce, are crucial for the long-term viability of a fruit and vegetable market.

The Project

Project presentation.

Our fruit and vegetable market project is designed to cater to the increasing consumer demand for fresh, organic, and locally-sourced produce. Situated in a community-focused neighborhood, our market will offer a diverse selection of fruits and vegetables, emphasizing seasonal and organic options. We will partner with local farmers and suppliers to ensure that our customers have access to the freshest produce available, supporting sustainable agricultural practices and reducing our carbon footprint.

We aim to provide not just produce, but a holistic healthy eating experience by offering a range of complementary products such as herbs, spices, and artisanal condiments. Our market will be a hub for health-conscious consumers and those interested in cooking with the finest ingredients.

Our fruit and vegetable market is set to become a cornerstone in the community, promoting healthier lifestyles and fostering connections between local producers and consumers.

Value Proposition

The value proposition of our fruit and vegetable market lies in our commitment to providing the community with the highest quality fresh produce. We understand the importance of nutrition and the role that fruits and vegetables play in maintaining a healthy diet.

Our market will offer a unique shopping experience where customers can enjoy a wide variety of produce, learn about the benefits of incorporating more fruits and vegetables into their diets, and discover new and exotic varieties. We are dedicated to creating a welcoming environment where everyone can find something to enrich their meals and support their well-being.

By focusing on local and organic sourcing, we also contribute to the sustainability of our food systems and the prosperity of local farmers, aligning our business with the values of environmental stewardship and community support.

Project Owner

The project owner is an individual with a profound passion for healthy living and community engagement. With a background in agricultural studies and experience in the food retail industry, they are well-equipped to establish a market that prioritizes quality and freshness.

They bring a wealth of knowledge about the seasonality and sourcing of produce, and are committed to creating a marketplace that reflects the diversity and richness of nature's offerings. Their dedication to health, nutrition, and sustainability drives them to build a market that not only sells fruits and vegetables but also educates and inspires the community to embrace a healthier, more sustainable lifestyle.

Their vision is to create a space where the joy of fresh, wholesome food is accessible to all, and where the market serves as a vibrant gathering place for people to connect with their food and each other.

The Market Study

Market segments.

The market segments for this fruit and vegetable market are diverse and cater to a wide range of consumers.

Firstly, there are health-conscious individuals who prioritize fresh, organic produce in their diets for wellness and nutritional benefits.

Secondly, the market serves customers who are looking for locally-sourced and seasonal produce to support community farmers and reduce their carbon footprint.

Additionally, the market attracts individuals with specific dietary needs, such as vegans, vegetarians, and those with food sensitivities who require a variety of fresh produce options.

Culinary professionals, including chefs and caterers, represent another segment, seeking high-quality ingredients to enhance their dishes.

SWOT Analysis

A SWOT analysis of the fruit and vegetable market project highlights several key factors.

Strengths include a strong focus on fresh, high-quality produce, relationships with local farmers, and a commitment to sustainability and eco-friendly practices.

Weaknesses might involve the perishable nature of inventory, the need for constant supply chain management, and potential seasonal fluctuations in product availability.

Opportunities exist in expanding the market's reach through online sales and delivery services, as well as in educating consumers about the benefits of eating fresh and local produce.

Threats could include competition from larger grocery chains with more buying power, adverse weather affecting crop yields, and potential economic downturns reducing consumer spending on premium produce.

Competitor Analysis

Competitor analysis in the fruit and vegetable market sector indicates a varied landscape.

Direct competitors include other local markets, organic food stores, and large supermarkets with extensive produce sections.

These competitors vie for customers who value convenience, variety, and price.

Potential competitive advantages for our market include superior product freshness, strong community ties, exceptional customer service, and a focus on sustainable and ethical sourcing.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our fruit and vegetable market's dedication to offering the freshest and highest quality produce sets us apart from the competition.

We provide a wide array of fruits and vegetables, including rare and exotic items, to cater to the diverse tastes and needs of our customers.

Our commitment to sustainability, through supporting local farmers and minimizing waste, resonates with environmentally conscious consumers.

We also emphasize transparency and education about the source and benefits of our produce, fostering a trusting relationship with our clientele.

You can also read our articles about: - how to open a fruit and vegetable store: a complete guide - the customer segments of a fruit and vegetable store - the competition study for a fruit and vegetable store

The Strategy

Development plan.

Our three-year development plan for the fresh fruit and vegetable market is designed to promote healthy living within the community.

In the first year, our goal is to establish a strong local presence by sourcing a wide variety of high-quality, seasonal produce and building relationships with local farmers and suppliers.

The second year will focus on expanding our reach by setting up additional market locations and possibly introducing mobile market services to access a broader customer base.

In the third year, we plan to diversify our offerings by including organic and exotic fruits and vegetables, as well as implementing educational programs on nutrition and sustainable agriculture.

Throughout this period, we will be committed to sustainability, community engagement, and providing exceptional service to ensure we become a staple in our customers' healthy lifestyles.

Business Model Canvas

The Business Model Canvas for our fruit and vegetable market targets health-conscious consumers and those looking for fresh, local produce.

Our value proposition is centered on offering the freshest, high-quality fruits and vegetables, with a focus on local and organic options, and providing exceptional customer service.

We will sell our products through our physical market locations and consider an online ordering system for customer convenience, utilizing our key resources such as our relationships with local farmers and our knowledgeable staff.

Key activities include sourcing and curating produce, maintaining quality control, and engaging with the community.

Our revenue streams will be generated from the sales of produce, while our costs will be associated with procurement, operations, and marketing efforts.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on community engagement and education.

We aim to highlight the health benefits of fresh produce and the environmental advantages of buying locally. Our approach includes community events, cooking demonstrations, and partnerships with local health and wellness organizations.

We will also leverage social media to showcase our daily offerings, share tips on healthy eating, and feature stories from our partner farmers.

Additionally, we plan to offer loyalty programs and seasonal promotions to encourage repeat business and attract new customers.

Risk Policy

The risk policy for our fruit and vegetable market focuses on mitigating risks associated with perishable goods, supply chain management, and market fluctuations.

We will implement strict quality control measures and develop a robust inventory management system to minimize waste and ensure product freshness.

Building strong relationships with a diverse group of suppliers will help us manage supply risks and price volatility.

We will also maintain a conservative financial strategy to manage operational costs effectively and ensure business sustainability.

Insurance coverage will be in place to protect against unforeseen events that could impact our business operations.

Why Our Project is Viable

We believe in the viability of a fruit and vegetable market that prioritizes freshness, quality, and community health.

With a growing trend towards healthy eating and local sourcing, our market is well-positioned to meet consumer demand.

We are committed to creating a shopping experience that supports local agriculture and provides educational value to our customers.

Adaptable to market trends and customer feedback, we are excited about the potential of our fruit and vegetable market to become a cornerstone of healthy living in our community.

You can also read our articles about: - the Business Model Canvas of a fruit and vegetable store - the marketing strategy for a fruit and vegetable store

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a fruit and vegetable market and our financial plan for a fruit and vegetable market .

Initial expenses for our fruit and vegetable market include costs for securing a retail space in a high-traffic area, purchasing refrigeration units and display equipment to maintain and showcase fresh produce, obtaining necessary permits and licenses, investing in a robust inventory management system, and launching marketing initiatives to attract customers to our location.

Our revenue assumptions are based on an in-depth analysis of the local market demand for fresh, high-quality fruits and vegetables, taking into account the increasing trend towards healthy eating and organic produce.

We expect sales to grow steadily as we establish our market's reputation for offering a wide variety of fresh and locally sourced produce.

The projected income statement outlines expected revenues from the sale of fruits and vegetables, cost of goods sold (including procurement, transportation, and storage), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our fruit and vegetable market.

The projected balance sheet will reflect assets such as refrigeration and display equipment, inventory of fresh produce, and liabilities including any loans and operational expenses.

It will provide a snapshot of the financial condition of our market at the end of each fiscal period.

Our projected cash flow statement will detail all cash inflows from sales and outflows for expenses, helping us to predict our financial needs and ensure we have sufficient funds to operate smoothly.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial setup costs and any additional financing needs.

The working capital requirement for our market will be carefully managed to maintain adequate liquidity for day-to-day operations, such as purchasing fresh stock, managing inventory, and covering staff wages.

The break-even analysis will determine the volume of sales we need to achieve to cover all our costs and begin generating a profit, marking the point at which our market becomes financially sustainable.

Key performance indicators we will monitor include the turnover rate of our inventory, the gross margin on produce sales, the current ratio to evaluate our ability to meet short-term obligations, and the return on investment to gauge the profitability of the capital invested in our market.

These metrics will be instrumental in assessing the financial performance and overall success of our fruit and vegetable market.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a fruit and vegetable store .

• Choosing a selection results in a full page refresh.
• Opens in a new window.

• Website Planet

How To Start a Clothing Store Online: A 6-Step Guide [2024]

• Step 1: Define Your Clothing Niche and Brand and Devise a Business Plan
• Who is your customer? Men, women, kids, pets, or a mix of these?
• What’s your focus? High fashion, affordable buys, party outfits, everyday wear, office attire, jeans, shoes, handbags, accessories, or something else entirely?
• What is your company ethos? Are you minority-owned or support social causes? Or do you have another core value or mission that makes the world better or more equitable?
• What’s your unique selling point (USP)? This can be eco-friendly practices, plus-size clothing, custom tailoring, a repair program – think about what makes you different.
• What’s your business name and its trademark look? What will be your brand colors and logo?

Purchase a Matching Domain Name

• Step 2: Register an LLC and Apply for Licenses and Permits
• Step 3: Source Supplies, Samples, and Clothing Pieces

• White-label clothing. Many factories sell unbranded clothing that you can label with your own branding and packaging. Just be sure to get samples as quality varies – you’ll likely have to place a bulk order, so you don’t want to get stuck with clothing you don’t want to sell.
• Outsourced designs. You can also hire a clothing factory or manufacturer to produce clothing based on your own designs. In this case, you can decide on the pattern, fabric, finishes, and quality, which will also determine the cost.
• Resell existing brands. Many designers are happy to collaborate with clothing boutiques and stores. However, they’ll decide on the wholesale and retail prices. They’ll also take credit for the design and have their logo displayed on the clothes.
• Produce your own pieces. If you’re a designer, dressmaker, milliner, shoemaker, leather crafter, or creator of any kind, you can sell your own pieces. To scale your business, you can train additional clothiers or outsource your designs.
• Dropship clothing. The factory not only produces the clothing but also fulfills shipping. When a customer places an order on your site, the factory will make and mail the order on your behalf. The downside is that you may earn less on sales.
• Step 4: Choose a Reliable Web Hosting Service
• Higher server resources. Consider plans with lots of storage (those product listings and high-quality images take up a lot of space!) and dedicated RAM and CPU resources.
• E-commerce features and optimizations. Look for features like e-commerce support (such as WooCommerce plans) and marketing, advertising, and search engine optimization (SEO) tools. You’ll also want performance optimizations like high PHP worker quotas to serve dynamic content like product sorting and shopping carts and caching and a content delivery network (CDN) for faster loading speeds.
• No-code e-commerce website builder. This is often a drag-and-drop builder with online sales features, ready-made store templates, and AI-powered tools.
• Product and inventory management tools. Keep track of your sales and receive alerts when you need to stock up.
• Secure payment integration. Let your customer pay how they’d like by offering payment types such as credit cards, bank transfers, and digital wallets.
• Scalability. A host should have a wide range of plans and hosting types (shared, cloud, VPS, dedicated) to suit various needs. This ensures that as your online clothing store grows, you can upgrade your resources without changing hosts.
• Performance. Your site should load fast to ensure the best shopping experience and sales. Look for loading times of 2 seconds or less (ideally 0.5–1 second).

Hostinger for E-Commerce

• Step 5: Set Up Your Online Clothing Store
• Sell in a marketplace without setting up a website. You can easily set up shop on marketplaces like Amazon or Etsy, but you’ll likely need to pay listing fees and commissions on sales. Plus, you won’t be able to brand your storefront or customize your site’s design.
• Use a paid e-commerce platform. Platforms like Shopify allow you to set up your own online clothing store. While these tools are the most user-friendly, fees are usually higher and you won’t be able to migrate your site elsewhere.
• Use WordPress.org with WooCommerce for free. Turn your WordPress site into an online store by installing WooCommerce or another e-commerce plugin. All you need to buy is hosting and a domain. You can even find special hosting plans optimized for WordPress and WooCommerce.

Install WordPress

Choose a WordPress Builder and Theme

Consider These Useful (Free) Plugins

• Yoast SEO. Improve your website content to rank better on Google and other search engines. Yoast can help with metadata, content structure, and internal linking best practices. AI-generated content isn’t often SEO-optimized, so this plugin is useful for fixing any issues.
• WPForms. Add interactive forms, polls, surveys, newsletter sign-ups, and more to your online store. This can help streamline your customer service, cultivate a mailing list, and improve interactions with customers.
• Wordfence Security. Protect your site from hackers and malware with security features like firewall, malware scanner, two-factor authentication, and more. However, do note that many hosts (Hostinger included) will include all these security features in their plans for free.
• CookieYes. Stay compliant with cookie and privacy laws in many countries when collecting data and analytics on your site visitors. You can use this plugin to create custom cookie compliance banners, good for up to 25,000 visits monthly on the free plan tier.

Set Up and Customize the Most Relevant Site Pages

Add Product Listings to Your Site

• Enter your product info , including name, description, price, and sale price.
• In the right-hand menu, add your product image(s) .
• Use an SEO plugin (like AIOSEO or Yoast) to optimize page content and metadata.
• Click Save Draft if you still want to work on the listing before publishing it or Publish to make your product listing live.

Test, Revise, and Publish Your Clothing Store

• Responsiveness. WordPress lets you toggle between screen sizes when editing and previewing your site so you can see how your site looks across devices. Make sure elements are clickable and text is legible on mobile devices.
• Links. To ensure all links are working, view your website while logged out of WordPress and test all interactive elements.
• Product information. It’s easy to confuse prices, product names, and images, but doing so can cost you. Your product descriptions are legally binding. If you confuse prices or names, you’ll still need to fulfill orders as described.
• Site performance. You can monitor your website’s uptime with UptimeRobot. Also, be sure to test loading speeds and global performance using a reliable speed testing tool. If not installed, ask your host to help you add optimization tools such as caching and CDN.

• Step 6: Market Your Online Clothing Store
• Organic SEO. Create a user-friendly, safe e-commerce website with quality content, relevant keywords, and fast loading speeds to improve visibility on search engine results pages.
• Set up a newsletter. Use email marketing services to connect with existing and potential customers. Most services have a WordPress plugin that makes it simple to embed sign-up forms on your website.
• Create social media pages. Make your clothing brand visible on TikTok, Facebook, YouTube, Instagram, and Snapchat. Social media management tools can help you post brand-consistent content regularly on all platforms.
• Set up online ads. You can pay major search engines to display your clothing store’s ads on relevant search results. On social media, targeted ads can reach users based on their demographic data or interests.
• Attend clothing trade fairs, expos, markets, and pop-up events. This will spread the word about your brand and help you build your own professional network in the industry.
• Hire a marketing and advertising expert. You can hire full-time talent or freelancer services to develop an effective marketing plan for your clothing business.
• An Easier Alternative to Get a Clothing Store Online

• Size Charts & Size Guide – ESC. You can specify clothing sizes and measurements in your store to reassure customers and reduce refunds and returns.
• Easyship. Get access to low pre-negotiated shipping rates for destinations around the globe and shipping and order management tools like label printing.
• Printful. A print-on-demand dropshipping app that handles the production and fulfillment of your custom-printed clothing orders, allowing you to focus on marketing and growth.

• Starting a Clothing Store Online Is Hard Work but It’s Easier Than You Think

What’s the best e-commerce platform for beginners to sell clothing online?

How can i determine the right niche for my online clothing store, what are some key features i should look for in a host for an online clothing store, can i create a clothing e-commerce website with no previous design experience.

We check all comments within 48 hours to make sure they're from real users like you. In the meantime, you can share your comment with others to let more people know what you think.

Once a month you will receive interesting, insightful tips, tricks, and advice to improve your website performance and reach your digital marketing goals!

So happy you liked it !

Share it with your friends!

Or review us on 1

Great Hosting for a Great Price

Plus, get a FREE domain name and email

• Entertainment
• Marketplace
• Connect With Us
• Contributor Content

Netflix takes 110K sf for experiential concept at Galleria mall

Will turn space into entertainment venue with themed dining, retail and games

Netflix will bring its an entertainment hub to the Galleria Dallas with the launch of a so-called Netflix House. 

The new venture will transform a 110,000-square-foot space, formerly a Marshall Fields department store, into an “experiential entertainment venue,” spanning two floors on the northwest side of the shopping center, the Dallas Business Journal reported . 

The Dallas location is one of two initial Netflix House sites, the other being at a shopping mall in Pennsylvania. Both venues are slated to open in fall 2025. 

Netflix House aims to immerse visitors in the world of its popular TV shows with themed restaurants, interactive game experiences and retail merchandise from hits like “Stranger Things,” “Bridgerton” and “Squid Game.” The company envisions guests dancing on a replica of the Bridgerton set or competing in the Squid Game’s Glass Bridge challenge.

The entertainment offering is expected to significantly boost visitor numbers at the Galleria. Terry Montessi, CEO of Trademark Property, which manages the mall, anticipates Netflix House could attract up to a million visitors annually. The Galleria has had roughly six million visitors in the past year.

“I don’t know of a bigger, more impactful retail leasing that’s been signed in Texas in the last decade,” Montessi told the outlet. “It’s a game-changer for Dallas and a game-changer for the Galleria.”

Over the past two years, the mall has welcomed about 300,000 square feet of new tenants, including North Italia, Mango and H&M Home. 

Sign Up for the undefined Newsletter

Other North Texas malls have also embraced experiential concepts, such as the Grapevine Mills Mall with its Legoland Discovery Center, Sea Life Aquarium and Meow Wolf immersive art experience.

Netflix’s choice of the Galleria was influenced by the mall’s location just off the Dallas North Tollway and a strong retail market in North Texas. 

Since April 2021, sales at the Galleria have increased by nearly 60 percent, Montessi said.

An increase of online shopping, which was accelerated by the pandemic, delivered a huge blow to shopping malls across much of the nation, rendering many of them obsolete. Montessi, however, dismissed the notion that shopping malls are a thing of the past.

“Some malls are dead, either where the operator or owners aren’t investing or paying attention … but the Galleria is not dead,” he said. “It’s very much alive and kicking.”

—Quinn Donoghue

Companies and People

What's open and closed on Juneteenth 2024? Details on Costco, Walmart, Starbucks, Target, more

Banks and post offices will be closed on Wednesday, June 19 in observance of Juneteenth , however major restaurant, grocery and retail store chains will remain open on the holiday.

Companies such as Target, Walmart, Starbucks, and Costco, among many others, will keep their doors open on the federal holiday this year. The stock market, however, will also be closed on Wednesday in observance of the holiday.

Juneteenth, known as  American's Second Independence Day , has been commemorated as a federally-recognized holiday since 2021, providing millions of Americans with a paid day off and the opportunity to commemorate the end of slavery.

The holiday commemorates the day when Maj. Gen. Gordon Granger arrived in Galveston Bay, Texas in 1865 with 2,000 Union troops to proclaim that more than 250,000 enslaved Black people in the state were free – two and a half years after President Abraham Lincoln signed the Emancipation Proclamation on Jan. 1, 1863.

Here's what you need to know about what is open and closed on Juneteenth this year.

Juneteenth: What to know about the historical celebration that's now a federal holiday

Is Walmart open on Juneteenth? See store hours

Walmart  stores will be open from 6 a.m. to 11 p.m. on Juneteenth, a company spokesperson told USA TODAY. However it is best to reach out to your local Walmart or check the  online store directory  before heading to the store.

Is Costco open on Juneteenth?

According to Costco's website, warehouses will be open on Juneteenth.

Is Target open on Juneteenth?

Yes,  Target  stores will be open on Wednesday, the company told USA TODAY. Store hours vary by location, so check with your local store regarding its specific holiday hours.

Are banks, post offices, UPS and FedEx open on Juneteenth?

U.S. Postal Service  facilities will be closed for retail transactions and there will be no regular residential or business mail deliveries on Wednesday, June 19, the USPS confirmed to USA TODAY in an emailed statement. The agency did say Priority Mail Express is delivered 365 days a year, including Sundays.

UPS and FedEx  pickup and delivery services will be available on Juneteenth. UPS Store and FedEx Office locations will also be open on Wednesday, according to the each company's website.

Branches of  Capital One,   Bank of America ,  PNC ,  Truist ,  Citibank , and  JPMorgan Chase  will be closed on Wednesday, the companies confirmed to USA TODAY. Capital One Cafes will remain open.

Are Home Depot, Lowe's or Ace Hardware open on Juneteenth?

• Home Depot  stores will be open regular hours on Juneteenth, however hours may vary by location, so check with your local store for its specific hours.
• Lowe's stores will be open regular hours on Juneteenth, the company confirmed to USA TODAY.
• Ace Hardware stores are independently owned and operated, so hours vary by location. Customers are encouraged to check with their local stores to confirm business hours on holidays.

Are pharmacies like Walgreens and Rite Aid open on Juneteenth?

• Walgreens locations will be open regular hours on Juneteenth, the company confirmed to USA TODAY.
• A majority of Rite Aid locations will be open on Juneteenth, however customers are encouraged to check Rite Aid's website for holiday store hours.

Restaurants open on Juneteenth 2024

The following restaurants are  open  on June 19. Hours are displayed for companies that provided them.

• Chick-fil-A
• Carrabba's Italian Grill
• Olive Garden; Open 11 a.m. to 10 p.m.
• Ruth's Chris; Open from 4 p.m. to 10 p.m.
• Cracker Barrel
• Golden Corral
• Red Lobster
• Whataburger
• Marco's Pizza
• Longhorn Steakhouse; Open 11 a.m. to 10 p.m.

Grocery stores open on Juneteenth 2024

Here's which grocery stores are  open  on June 19. Hours are listed for the companies that provided them.

• Walmart; Open 6 a.m. to 11 p.m.
• Most stores in the Kroger family of companies (Baker’s, City Market, Dillons, Food 4 Less, Foods Co, Fred Meyer, Fry’s, Gerbes, Jay C Food Store, King Soopers, Kroger, Mariano’s, Metro Market, Pay-Less Super Markets, Pick’n Save, QFC, Ralphs, Ruler, Smith’s Food and Drug).
• Meijer; Open 6 a.m. to midnight
• Whole Foods
• Trader Joe's
• Harris Teeter
• Giant Eagle
• Safeway, Albertsons, Jewel-Osco, ACME, Shaw's, Vons and Tom Thumb

Retail stores open on Juneteenth 2024

Stores listed below will be  open  on June 19. Hours are listed for the companies that provided them.

• Dick's Sporting Goods
• Bass Pro Shop / Cabela's
• Office Depot and OfficeMax
• Tractor Supply Company

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X  @GabeHauari  or email him at [email protected].