A Literature Review on Affiliate Marketing in E-commerce

Julius solichin , mohammad hamsal , asnan furinto & rano kartono, publisher: ieom society international, track: doctoral dissertation competition.

Purpose: The goal of this study is to systematically examine research reference trends related to Affiliate Marketing from 1946 to 2022. This research will focus on the development trend affiliate marketing in e-commerce on Scopus data-based scholar.

Design/methodology/approach: A mixed method approach was used in this study, combining bibliometric methods and a literature review. From 1946 to 2022, 46 international publications with the keyword affiliate marketing were sourced from the Scopus scholar database via web scraping.

Findings: According to the findings of this study, studies on affiliate marketing in e-commerce are dominated by several fields of study such complexity approach, evolution, fraud, risk, marketing integration, merchant, search engine advertising, business performance, customer activity, digital content marketing, incentive, information, commitment, demand, e-commerce and social media. According to the findings of this study, there are at least three major perspectives that are commonly used when discussing affiliate marketing in e-commerce. However, this does not imply that no other perspectives are used in addition to these findings.

Research limitations/implications: The research's limitation is the scope of the articles used, which were sourced from the Scopus database. The recommendations in this study can be used as hypotheses in the future, in addition to research with broader literature sources, and comprehensive and in-depth follow-up research can be conducted. The study's findings are expected to be useful to academics affiliate marketing in e-commerce

Published in : 2nd Indian International Conference on Industrial Engineering and Operations Management, Warangal, India

Publisher : IEOM Society International Date of Conference : August 16-18, 2022

ISBN : 978-1-7923-9160-6 ISSN/E-ISSN : 2169-8767

https://doi.org/10.46254/IN02.20220619

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COMMENTS

  1. Two decades of research on affiliate marketing: a systematic literature

    Despite being a multi-billion-dollar industry, affiliate marketing has not seen considerable attention from the researcher's point of view. Thus, this research introduces a systematic literature review on affiliate marketing and comprehensively analyses extant literature using different databases. The descriptive analysis infers the year in ...

  2. Affiliate marketing: An overview and analysis of emerging literature

    Affiliate marketing is a prominent, contemporary type of performance-based Internet marketing whereby a firm reimburses affiliates for each customer referred through the affiliate's marketing effort. This paper aims to review all existing studies on affiliate marketing (i.e., web-based affiliate marketing) to understand the overall development in this area of research.

  3. All that glitters is not real affiliation: How to handle affiliate

    Affiliate marketing programs indeed show some structural flaws that mainly stem from ... and marketing: A systematic review. Journal of Business Research, 124 (2021), pp. 329-341. ... N.P. Rana, M.A.A. Alryalat. Affiliate marketing: An overview and analysis of emerging literature. The Marketing Review, 17 (1) (2017), pp. 33-50. View in Scopus ...

  4. Affiliate marketing: An overview and analysis of emerging literature

    On the other hand, Dwivedi, Rana, and Alryalat (2017) claimed that affiliate marketing is a type of performance-based Internet marketing and this performance-based internet marketing normally ...

  5. PDF A Literature Review on Affiliate Marketing in E- commerce

    literature review. From 1946 to 2022, 46international publications with the keyword affiliate marketing were sourced from the Scopus scholar database via web scraping. According to the findings of this study, studies on affiliate marketing in e-commerce are dominated by several fields of study such complexity approach, evolution,

  6. A Literature Review on Affiliate Marketing in E-commerce

    This research will focus on the development trend affiliate marketing in e-commerce on Scopus data-based scholar. Design/methodology/approach: A mixed method approach was used in this study, combining bibliometric methods and a literature review. From 1946 to 2022, 46 international publications with the keyword affiliate marketing were sourced ...

  7. A Literature Review on Affiliate Marketing in Ecommerce

    A mixed method approach was used in this study, combining bibliometric methods and a literature review. From 1946 to 2022, 46 international publications with the keyword affiliate marketing were sourced from the Scopus scholar database via web scraping. According to the findings of this study, studies on affiliate marketing in e-commerce are ...

  8. A Literature Review on Affiliate Marketing in Ecommerce

    Solichin (2022) provides a comprehensive review of affiliate marketing in eCommerce, tracing its evolution and highlighting the integration of digital content marketing and social media [4 ...

  9. Affiliate marketing: An overview and analysis of emerging literature

    DOI: 10.1362/146934717X14909733966092 Corpus ID: 67851114; Affiliate marketing: An overview and analysis of emerging literature @article{Dwivedi2017AffiliateMA, title={Affiliate marketing: An overview and analysis of emerging literature}, author={Yogesh Kumar Dwivedi}, journal={The Marketing Review}, year={2017}, volume={17}, pages={33-50} }

  10. Affiliate marketing: An overview and analysis of emerging literature

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  11. PDF Two decades of research on affiliate marketing: a systematic literature

    This research adopts the three-stage framework given by Tranfield, Denyer, and Smart (2003) and Siddaway (2014) to execute the literature review. The procedure involves three sets of operations: (1) Planning: identification, conceptual discussion, flexibility, and review protocol; (2) Incorporating: data extraction and synthesis; (3) Reporting ...

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  13. Influencer marketing and the growth of affiliates: The effects of

    Empty Cell: Traditional Influencer Marketing Influencer Affiliate Marketing; Definition: A type of native advertising in which brands partner with social media influencers who post promotional content for brands from the influencer's own social media accounts (Myers et al. 2022).A social media marketing strategy whereby a brand, either directly or indirectly, incentivizes influencers to act ...

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    Affiliate marketing is a prominent, ... A Literature Review on the Antecedents of Online Trust." Computers in Human Behaviour, 26: 857-69. Crossref. ISI. Google Scholar. Benedictova B., Nevosad L. (2008). "Affiliate Marketing—Perspective of Content Providers." Master's thesis, Department of Business Administration and Social Sciences ...

  15. Affiliate marketing: An overview and analysis of emerging literature

    Affiliate marketing is a prominent, contemporary type of performance-based internet marketing whereby a firm reimburses affiliates for each customer referred through the affiliate's marketing effort. This paper aims to review all existing studies on affiliate marketing (i.e., web-based affiliate marketing) to understand the overall development ...

  16. PDF Cronfa

    research will undertake the literature review on this topic . 2 What is Affiliate Marketing? Affiliate marketing is a type of online marketing, whereby a firm (an advertiser or a merchant) signs an agreemen t with another firm (a publisher or an affiliate) to feature a link from its websites on affiliated sites.

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