research topics on brand marketing

Nonprofit Marketing. Market Segmentation & Targeting. Internet Marketing. Marketing Planning & Forecasting. Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own.

Explore Top Marketing Research Topics in our blog—empowering businesses with insights. From analytics to surveys, discover topics for strategic decision-making. 01344203999 - Available 24/7. Courses . ... Strategic Marketing Research's influence on brand positioning . b) The role of market segmentation in Strategic Marketing Research ...

Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...

by Tami Kim, Kate Barasz, Leslie John, and Michael Norton. With calculators targeted to women and laundry products aimed at men, examples of identity-based labeling—or "identity appeals"—abound in advertising and marketing. Five studies show when and why such identity appeals backfire.

233 Marketing Research Topics To Come Up With An Impressive Paper. Marketing is everywhere nowadays - from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door. Despite all these, however, many students still struggle to develop top-notch ...

Reprints & Permissions. View PDF View EPUB. The 14th Global Brand Conference, 'Start-ups, Art and Creativity - Fresh Perspectives on Brands', took place from 8-10 May 2019 in Berlin. This annual conference of the SIG 'Brand Identity and Corporate Reputation' of the Academy of Marketing has become the most important scientific ...

Before, listing the 130+ marketing research topics, you should first know about marketing, marketing research, how to write a research paper on marketing, and w hat are some of the most important considerations in choosing a research topic. And, if you are already known to or aware of all these things, then you can jump to the topics lists in order to choose the best marketing research topics.

Have a look at these top-notch topics for your marketing assignment writing: The distribution mechanism in SMEs and large-scale corporations. The impact of strategic and tactical causes marketing on brand loyalty among customers. Best strategies for incorporating new items into the lifestyles of the targeted clients.

Consumer-brand engagement on social media is a widely studied research topic with high relevance for marketing practitioners. However, the discipline is affected by a conceptual divergence and limited understanding of applicable research methods.

From brand anthropomorphization to complexities in co-branding efforts, current research in branding spans across a wide range of topics, including five notable research areas: brand fundamentals, brand intangibles, marketing effects in a digital era, brand architecture, and the role of brands. We expect that while branding research will ...

Similarly, your research topic may be related to your product or service launch or customer experience. Or you may want to conduct research for an upcoming marketing campaign. ... These metrics can help you understand email marketing strategies among competing brands. Content marketing research. If you're looking to conduct research on ...

Exhaustive research on how brands exploit impulsive buying. A study of how celebrity endorsements on ROI affect CPG brands. A survey of the impact of augmented reality on marketing experiences. Critical research on how AI will help make better marketing decisions. A study of the perspective and reception of Americans to targeted ads based on ...

For example, platforms that might form a multichannel B2B content strategy include your personal website, emails, newsletters, and the many social media channels. By the end of reading this article, you'll have learned various tips and tactics to add to your toolbox while compiling your own branding market research. 1. M ap your customer journey.

The four steps below help lay a foundation of knowledge upon which you can build a more-informed brand strategy and methodology that speaks to your brand's mission and the needs of your customers. Step #1: Identifying Key Issues Qualitatively. Qualitative interviews that capture common experiences, perceptions and sentiments about your brand ...

Here are some marketing research paper topics that explore this year's key trends. Influencer marketing in 2023 and its effectiveness. The impact of AI on personalized marketing strategies and enhancing customer experiences. The impact of augmented reality on consumer decision-making and brand engagement.

We invite you to check these compelling research paper topics about marketing and influencers: Measuring return on investment in influencer marketing. How micro-influencers impact small business growth. Authenticity versus promotion: Striking a balance. Ethics in influencer marketing: A critical review.

1. Introduction. Brand personality has been ratified as a key topic in marketing sciences for decades. Starting in the 1950s, the anthropomorphic and hedonic aspects of brands emerged as central notions for brand management (Martineau, 1958, Wells et al., 1957).But BP goes beyond establishing brand capital, in that it constitutes the firm's adaptive response to turbulent business environments ...

The purpose of this study is to conduct a bibliometric analysis of the 100 most influential academic marketing research and to identify trending research topics in the marketing field with a focus on synthesizing data from existing studies, which will facilitate researchers in literature search and academic evaluation, as well as guide them to ...

Online surveys and questionnaires allow researchers to collect data from a broad audience at a relatively low cost. They can be used to gather data on a wide range of topics, including brand awareness, brand perception, and customer satisfaction. Benefits include: The ability to reach a large and diverse audience.

100 Marketing Management Research Paper Topics. Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 ...

If you are still in need of some inspiration regarding marketing research topics, then here are a few marketing research topics that you can explore: To examine the factors that are influencing customer loyalty by brand image. A case of Adidas. To assess the marketing approaches that influence consumer buying behavior.

Here are some of the best marketing essay topics in this category. Impact of permission-based marketing on the development and implementation of marketing campaigns. How mobile marketing can be used to convey a brand image. How to build a strong brand image via mobile marketing.

1 INTRODUCTION. The exponential growth of social media during the last decade has drastically changed the dynamics of firm-customer interactions and transformed the marketing environment in many profound ways.1 For example, marketing communications are shifting from one to many to one to one, as customers are changing from being passive observers to being proactive collaborators, enabled by ...

Read more on Marketing or related topics Brand management, Diversity and inclusion, Customer strategy, Consumer behavior, Customer experience, Marginalized groups, Customer-centricity and ...

When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences. As an ...

And debt repayment is a growing pain point. From March 1, 2023 to February 29, 2024, online conversations about paying off debt increased by 28% compared to the previous 12 months. The only other topic with a higher increase is saving for emergencies, with a 57% increase in mentions. Consumers talk more frequently about the need to save for ...

04/24: Elevator Talk - Food Brands 04/25: Community Call: VMG - Fund Update and Brand Readiness in the Current Climate 05/08: Elevator Talk - Beverage Brands 05/22: Elevator Talk - Food Brands 06/ ...

Updated April 12, 2024, 5:58 pm EDT / Original April 12, 2024, 12:05 pm EDT. Share. Resize

"I really need to get Buzz and Paul in the same room," Ferguson recalls thinking. With Thompson on board, the team pressed ahead. At its core, their idea for a water market starts with creating a new type of property right — one designed to overcome many of the drawbacks with current policies.

Hot Market for Pencils Helps Kids Turn Lead Into Gold With digital gadgets commonplace, some students have become obsessed with pencils, bidding up their trade value