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Top 10 Best PhD in Marketing Programs in the US [2024]

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

• Duration: 5 years
• Tuition : $11,720 per year
• Acceptance rate: 88.4%
• Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

• Courses: 13
• Tuition : $50,928
• Acceptance rate: 5%
• Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

• Tuition: Refer tuition page
• Acceptance rate: 57.2%
• Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

• Duration: 4 to 5 years
• Tuition : $47,000 per year
• Acceptance rate: 17.3%
• Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

• Tuition : $2,811 per credit
• Acceptance rate: 84.2%
• Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

• Semester hours: 72
• Tuition : $414.60 per credit hour
• Acceptance rate: 81.8%
• Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

• Duration: 4 years
• Tuition : $10,935.36 per year
• Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

• Tuition : $2,000 per credit hour
• Acceptance rate: 77.2%
• Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

• Credit hours: 60
• Duration: 3 years (average)
• Tuition : $595 per hour
• Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

• Credits: 60
• Tuition : $702 per credit
• Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

• Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

• Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

• Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

• You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

• It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

• Advertising
• Data analytics
• Strategic management
• Analytical management
• Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

• Marketing Manager ( $67,696 )
• Market Research Analyst ( $55,742 )
• Chief Executive Officer (CEO) ( $156,413 )
• Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

• A statement of purpose , research proposal, or both
• Letters of recommendation
• Academic resume
• GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

• Best online PhD in Psychology programs
• History PhD programs
• Best PhD programs in California

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ 12 Best Laptops for Computer Science Students
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• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ The 19 Best MBA Scholarships to Apply for [2024-2025]

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

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Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

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Dissertation: The Impact of Product Aesthetics in Consumer Choice

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First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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• Harvard Business School →
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• Program Requirements

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
• Edward McFowland III
• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, when the one true faith trumps all: low religious diversity, religious intolerance, and science denial, express: using price promotions to drive children’s healthy choices in a developing economy, regulating privacy online: an economic evaluation of the gdpr, recent insights by stanford business, a little fun — and a discount — can steer kids to healthier foods, what people really think about search engine ads. (you might be surprised.), zoom in... or out why face-to-face meetings matter.

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Marketing Department | [no-title]

Faculty Contact for Marketing PhD Program

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Marketing PhD Program

Marketing is an interdisciplinary field that examines the interactions of consumers and businesses in the marketplace. Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics. Faculty members in Marshall’s marketing department represent numerous theoretical backgrounds and substantive interests. As mentors, they encourage students to identify their own interests and develop the analytic and methodological skills to pursue their own research questions.

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• ADMISSIONS EVENTS

CONCENTRATIONS

Quantitative marketing.

This area of marketing shares theories and methodologies with economics, mathematics, and statistics. Faculty advising students in this area are experts in a variety of topics such as

• Applications of artificial intelligence in marketing
• Understanding how businesses manage social interactions
• The impact of digital platforms on different industries
• Social networks and network structures in markets
• Strategic pricing decisions
• Distribution-channel strategies
• Innovation and product growth
• Global markets

Consumer Psychology

This area of marketing shares theories and methodologies with social and cognitive psychology and behavioral economics. Faculty advising students in this area are experts in a variety of topics such as

• Status and luxury goods
• Branding and consumers’ attachments to brands
• Consumers’ strategies to maintain a positive self-evaluations
• Emotions and their effects on consumers’ valuations of products
• How the use of technology affects consumers’ enjoyment and memories of experiences
• Consumers' responses to service and product failure
• Budgeting and saving decisions
• Consumer Creativity

Developing Marketing Scholars

The aim of the PhD program in marketing at USC is to develop outstanding researchers and prepare them for productive careers in academia. During their studies, students will transition from consumers of knowledge to producers and disseminators of knowledge.

Marshall’s PhD program in marketing is highly selective. The small size of the program allows for close collaborations between students and faculty and for students to tailor their program of study to fit their background and research interests.

From the beginning of the program, students have the opportunity to engage in different research projects and receive guidance and mentorship from faculty experts. Students are strongly encouraged to develop their own research program and have the freedom to pursue their own ideas.

Faculty members are experts in their areas and are highly committed to the training and guidance of PhD students.

Faculty Coordinator: Gülden Ülkümen, Professor of Marketing

REQUIREMENTS

During their first two years in the program, students are required to complete a series of classes in marketing as well as in other departments in Marshall and USC at large.

Within marketing, PhD students complete four marketing seminars (two in quantitative marketing and strategy, two in consumer behavior). These seminars cover the key areas of academic marketing research and provide students a broad perspective of the field of marketing.

Fall Semester — Even Years

MKT 613: Marketing Models in Consumer and Business-to-Business Markets

Spring Semester - Odd Years

MKT 616: Consumer Behavior Theory and Research

Fall Semester - Odd Years

MKT 615 Strategic and Marketing Mix Models

Spring Semester - Even Years

MKT 618: Consumer Behavior and Decision Making

In addition, students take classes in other departments in the business school (e.g., Management and Organizational Behavior, Data Science), as well as in departments across campus (e.g., economics, psychology, statistics, computer science).

First Year Summer Research Paper

The first year paper allows students to develop their own research interest and to demonstrate their research potential. Students develop an original research question and provide initial tests of their predictions. A faculty mentor and other marketing faculty form the first year research paper committee that guides the student’s process.

Qualifying Exam

Following the spring semester of their second year, students will take part in a qualifying exam that leads to the assessment of whether the student is ready for ascension to candidacy. The topics pursued in the qualifying exam often evolve into a substantial portion of the student’s dissertation. A faculty mentor and other faculty members from marketing and from outside the department form the qualifying exam committee that guides the student’s process.

After passing the qualifying exam, students are admitted to PhD candidacy and pursue their research, culminating in their dissertation.

Research Mentorship

Students work with different research mentors over the course of the program. In the first two years, students work with different faculty member each semester, in order to expose students to different researchers and research approaches. By the end of year two, students should have identified a primary research mentor who will guide them until completion of the dissertation, i.e., their faculty advisor.

Year 1: In year 1, the research mentor aims to advise the student with their courses, studies, and overall strategies in the program. Students may assist with a faculty research project if it offers a good learning experience and does not interfere with classes and other program requirements. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor may be involved in guiding the development of the first-year paper.

Year 2: In year 2, the student should gain further research skills by assisting the faculty mentor with a research project that offers a good learning experience. Activities may include data collection, data cleaning, data organizing, coding, and estimation for empirical projects, and checking models and proofs for theoretical projects. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor advises the student in developing the second-year paper.

Year 3: In year 3, the student will continue to gain research skills by working on research projects from previous years that should involve different faculty. If not yet done, the student will start developing their own research projects and agenda. The research mentor will primarily serve as an advisor.

Year 4: In year 4, the student will continue to improve their research skills, advancing research projects from previous years, and start new ones. The research mentor will continue to serve as an advisor.

Year 5: In year 5, the research mentor serves to advise the student on completion of the dissertation. In most cases, the advisor will serve as the student’s dissertation chair.

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 5th in the world in research for the years 2018–2022 by the UT-Dallas Research Rankings.

Our faculty regularly publish in the field’s top journals, such as:

• Journal of Marketing
• Journal of Marketing Research
• Journal of Consumer Research
• Marketing Science
• Management Science

Our faculty also continuously publish in the premiere journals of related disciplines

• American Economic Review
• Journal of Personality and Social Psychology
• Journal of experimental Psychology: General
• Psychological Science
• The Rand Journal of Economics

Selective List of Journal Publications With Students

From the very beginning of the program, students collaborate with faculty on research projects with the goal of producing research that will be published in the top journals. Below, please find a selection of recent articles that resulted from these collaborations. * denote current or former PhD students.

Ceylan*, Gizem, Kristin Diehl, and Wendy Wood (forthcoming), “To Imagine or Not to Imagine: A Meta-Analysis Investigating the Effectiveness of Mental Simulation of Positive Experiences on Behavior,” Journal of Marketing .

Ceylan*, Gizem, Kristin Diehl, and Davide Proserpio (forthcoming), “Words Meet Photos: When and Why Visual Content Increases Review Helpfulness,” Journal of Marketing Research .

Chandrasekaran*, Deepa, Gerard J. Tellis and Gareth James (2022), “Leapfrogging, Cannibalization, and Survival during Disruptive Technological Change: The Critical Role of Rate of Disengagement,” Journal of Marketing.

D’Angelo*, Jennifer K., Kristin Diehl, and Lisa A. Cavanaugh. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices." Journal of Consumer Research 46, no. 4 (2019): 750-773.

Donovan*, Leigh Anne and Priester, Joseph (2020). Exploring the psychological processes that underlie interpersonal forgiveness: Replication and extension of the model of motivated interpersonal forgiveness. Frontiers in Psychology.

Donovan*, Leigh Anne Novak, and Joseph R. Priester. "Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy." Journal of Experimental Social Psychology 71 (2017): 16-30.

Dukes, Anthony and Yi Zhu* (2019) “Why Customer Service Frustrates Consumers: Exploiting Hassel Costs by a Tiered Customer Service Organization,” Marketing Science, 38(3): 500-515.

Hong*, Jihoon, Max Wei and Gerard J. Tellis (2022), “Machine Learning for Creativity: How Similarity Networks Can Identify Successful Projects in Crowdfunding,” Journal of Marketing .

Jayarajan*, Dinakar, S. Siddarth, and Jorge Silva-Risso. "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand." International Journal of Research in Marketing 35, no. 4 (2018): 641-660.

Paulson*, Courtney, Lan Luo, and Gareth M. James. "Efficient large-scale internet media selection optimization for online display advertising." Journal of Marketing Research 55, no. 4 (2018): 489-506.

Pei*, Amy, and Dina Mayzlin (2021), "Influencing the Influencers." Marketing Science, forthcoming.

Proserpio, Davide, Isamar Troncoso*, and Francesca Valsesia* (2021) "Does gender matter? The effect of management responses on reviewing behavior." Marketing Science, Forthcoming.

Gerard J. Tellis, Ashish Sood, Nitish Sood, Sajeev Nair* (2023), “Lockdown Without Loss? A Natural Experiment of Net Payoffs from to Covid COVID-19,” Journal of Public Policy and Marketing .

Troncoso*, Isamar and Lan Luo (2023), “Look the Part? The Role of Profile Pictures in Online Labor Marketplace,” Marketing Science .

Valsesia*, Francesca and Kristin Diehl (2022), “Let Me Show You What I Did Versus What I Have: Sharing Experiential Versus Material Purchases Alters Authenticity and Liking of Social Media Users,” Journal of Consumer Research¸ Volume 49, October, p. 430-449.

Tellis, Gerard J., Deborah J. MacInnis, Seshadri Tirunillai*, and Yanwei Zhang*. "What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence." Journal of Marketing 83, no. 4 (2019): 1-20.

Valsesia*, Francesca, Kristin Diehl, and Joseph C. Nunes (2017), “Based on a True Story: Making People Believe the Unbelievable,” Journal of Experimental Social Psychology, 71, 105-110

Valsesia*, Francesca, Joseph C. Nunes, and Andrea Ordanini (2021), “I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma,” Organizational Behavior and Human Decision Processes, 165, 76-89.

Valsesia*, Francesca, Davide Proserpio, and Joseph C. Nunes. "The Positive Effect of Not Following Others on Social Media." Journal of Marketing Research (2020): 0022243720915467.

Xu*, Zibin, Yi Zhu and Shantanu Dutta (Forthcoming), “Platform Screening Strategies And The Role of Niche Sellers on Service Provision”, International Journal of Research in Marketing

Xu*, Zibin and Anthony Dukes, (2021) “Personalization, Customer Data Aggregation, and the Role of List Price,” Management Science, forthcoming.

Xu*, Zibin, and Anthony Dukes. "Product line design under preference uncertainty using aggregate consumer data." Marketing Science 38, no. 4 (2019): 669-689.

Zhang*, Mengxia and Lan Luo (2023), “Can Consumer Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” Management Science , Vol. 69, No. 1, 25–50

Zhu*, Yi and Anthony Dukes (2017), “Prominent Attributes under Limited Attention,” Marketing Science, 36(5): 683-698.

Faculty Honors

The research of our faculty has been recognized repeatedly as innovative and highly impactful. Faculty members have been named fellows in the field’s leading professional organizations.

• American Marketing Association IO Lifetime Achievement Award
• Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
• Alpha Kappa Psi Award
• Harold H. Maynard Award
• William F. O’Dell Award
• Donald R. Lehmann Award
• John D.C. Little Award
• INFORMS Society for Marketing Science Long-term Impact Award
• Fellow of INFORMS Society for Marketing Science
• Fellow of American Marketing Association
• Fellow of Association of Consumer Research
• Fellow of Society of Consumer Psychology

Proven Thought Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors, associate editors and editorial board members of:

• Journal of Consumer Psychology

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research, the Association for Consumer Psychology, and INFORMS Society of Marketing Science (ISMS).

Program Culture

The culture of the program is research focused, collegial, supportive, and highly interactive. PhD students are “junior colleagues” encouraged to participate in academic research with faculty from the very beginning. The low PhD student/faculty ratio coupled with the marketing faculty’s “open door” policy promotes frequent and meaningful interactions between faculty and students about research, careers and teaching. Students also serve as colleagues and mentors to each other and often develop papers together.

Research Environment Faculty and students attend weekly scholarly presentations from invited faculty from around the world. In addition internal brown bag seminars and reading groups allow students and faculty to exchange ideas and receive feedback on research topics.

Student Background Our students come from all of over the world. They have strong academic backgrounds and bring with them a variety of experiences prior to joining the program.

Awards Marketing Ph.D. students have contributed to the field by publishing in leading journals and winning numerous prestigious research awards, including the SCP Sheth Award and the William O’Dell Award for long term contributions to marketing for articles published in the Journal of Marketing Research. Students have been recipients of INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, finalists for the John D. Little Award for best paper in Marketing Science, and early career achievement award in marketing. Student research proposals have been funded by the Marketing Science Institute (MSI) and the Institute for The Study of Business Markets (ISBM).

PHD STUDENTS

Stephan (steve) carney.

• PhD Student in Marketing

Maansi Dalmia

Aparna jayaram, soohyun kim.

Our PhD graduates contribute to marketing research and practice throughout the world. We have a long history of mentoring PhD students who are on the faculty of top universities around the world.

Recent Placements (2023-2019)

Elisa Solinas (2023) Assistant Professor, IE, Spain

Wensi Zhang (2023) Assistant Professor, University of Texas at Dallas, USA

Gizem Ceylan (2022) Postdoctoral Researcher, Yale University

Ilya Lukibanov (2022) Data Scientist, AXS, USA

Sajeev Nair (2022) Assistant Professor, University of Kansas, USA

Isamar Troncoso (2022) Assistant Professor, Harvard Business School, USA

Chaumanix Dutton (2021) Assistant Professor, Arizona State University, USA

Jihoon Hong (2021) Assistant Professor, Arizona State University, USA

Mengxia Zhang (2021) Assistant Professor, Ivey Business School, Western University, Canada

Jennifer D'Angelo (2020) Assistant Professor, TCU, USA

Amy Pei (2020) Assistant Professor, Northeastern University, USA

Yao Yao (2019) Assistant Professor, San Diego State University, USA

APPLYING TO THE PhD PROGRAM

Dates + deadlines.

December 15, 2023: Application Deadline - Accounting, Data Sciences & Operations, and Management & Organization* 

January 15, 2024: Application Deadline - Finance & Business Economics and Marketing 

The link to the PhD Program application is available on the Admissions page and the next opportunity to apply is for Fall 2024 admission. Late applications may or may not be considered at the discretion of the admissions committee. 

Admissions decisions are made from mid-February to mid-April. You will be notified by email when a decision has been made.

ADMISSIONS CONTACT

Ph.D. Program USC Marshall School of Business 3670 Trousdale Parkway, BRI 306 Los Angeles, California 90089-0809 EMAIL

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PhD in Marketing

UNC Kenan-Flagler is a global leader in the field of empirical modeling and a destination department for marketing scholars who have a genuine interest in combining managerial relevance with academic rigor. The Marketing Area conducts managerially relevant research using rigorous empirical and analytical techniques, creates synergy between their research and teaching, and makes an impact on the business community and society by actively disseminating their insights.

PhD Marketing students learn to conduct research using rigorous empirical and analytical techniques. As a doctoral student, you will learn to unlock the full value of marketing data to better understand customers and improve marketing efforts. We actively share the newfound insights we glean to benefit the business community and society.

Typical Course Schedule by Year

During the first two years of the PhD program, you focus on courses that develop the tools you need to produce high-quality research. A faculty member, who acts as your advisor, is assigned to you when you enter the program.

• Marketing I
• Marketing II
• Issues in the Design and Analysis of Research in Marketing
• Seminar in Marketing Research Methodology
• An original research paper written under the supervision of a faculty member is required for presentation and critique.
• Economic Foundations in Marketing
• Advanced Psychometric Measurement and Data Analysis in Marketing
• A Comprehensive Written Examination covers all of the courses you take in the first two years of the PhD program
• An oral presentation of your current research
• Full-time research
• With consent of your advisor, you may attend/participate or present at external national or international conferences after your second year.
• Dissertation and Oral Defense is expected prior to the end of the fifth year.
• Preparing for the job market
• PhD students may take any elective course offered by UNC Kenan-Flagler or other UNC or Duke departments with guidance from your advisor.
• Your are invited to participate in all marketing-related research seminars and guest speakers offered at UNC Kenan-Flagler.

View our current Marketing PhD students .

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PhD Program

The marketing program offers two broad areas of research:  consumer behavior and quantitative marketing. Alternatively, students may focus on the interplay between these two broad areas (consumer behavior and quantitative marketing) and how the economics and psychology interface can help researchers better understand and predict marketing phenomena.

Consumer Behavior Track

In the consumer behavior track, students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).

Quantitative Marketing Track

In the quantitative marketing track, students are exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.) and how to use them to address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.

Program Overview

To cope with these expanding horizons, the program is designed to provide broad exposure to the advanced literature in each field. The program includes a series of marketing PhD seminars, the development of expertise in a particular social science discipline (economics and/or psychology), and technical skills appropriate to the analysis of the problems to be studied. Students select an area for intensive study and develop a program that trains them to comprehend and perform cutting-edge research in that field.

Consumer Behavior Curriculum

Quantitative Marketing Curriculum

Current student profiles

Dissertations & Placements

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Featured Review: Master's Student says I am an incoming MBA student to MIT Sloan. The application and enrollment process has been incredibly informative. I’ve been able to network with numerous current students and have worked on mapping... .

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STANFORD, CA ,

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Featured Review: Master's Student says Incredibly positive academic experience with inspiring professors and diverse classmates. I have no negative feedback. .

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New Haven, CT •

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STEPHENVILLE, TX

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Mississippi State University •

MISSISSIPPI STATE, MS

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Boston, MA •

Harvard University •

• • Rating 4.2 out of 5   5 reviews

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Harvard University ,

BOSTON, MA ,

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Fuqua School of Business

Durham, NC •

Duke University •

• • Rating 4.74 out of 5   19 reviews

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Duke University ,

DURHAM, NC ,

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Brown School of Professional Studies

Providence, RI •

Brown University •

Brown University ,

PROVIDENCE, RI ,

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Wharton School

Philadelphia, PA •

University of Pennsylvania •

• • Rating 4.67 out of 5   15 reviews

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PHILADELPHIA, PA ,

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• • Rating 4.6 out of 5   10 reviews

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HOUSTON, TX ,

10 Niche users give it an average review of 4.6 stars.

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• • Rating 4.83 out of 5   18 reviews

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Nashville, TN •

Vanderbilt University •

• • Rating 4.4 out of 5   5 reviews

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NASHVILLE, TN ,

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Olin Business School

St. Louis, MO •

Washington University in St. Louis •

• • Rating 4 out of 5   7 reviews

Master's Student: The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and the supportive community. This firsthand experience greatly influenced my decision, and I'm eagerly looking forward to becoming a part of the institution. ... Read 7 reviews

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ST. LOUIS, MO ,

7 Niche users give it an average review of 4 stars.

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Tuck School of Business

Hanover, NH •

Dartmouth College •

• • Rating 5 out of 5   2 reviews

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HANOVER, NH ,

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Notre Dame, IN •

University of Notre Dame •

Master's Student: The University of Notre Dame is primarily centered around building your network. The professors cover material that is vital for your industry and do so in a quick and efficient manner. You will not find a better place to learn and meet people! I cannot speak highly enough of this school! ... Read 10 reviews

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NOTRE DAME, IN ,

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Chicago, IL •

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• • Rating 4.86 out of 5   14 reviews

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CHICAGO, IL ,

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Marshall School of Business

Los Angeles, CA •

University of Southern California •

• • Rating 4.71 out of 5   17 reviews

Current Master's student: Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new, applicable, and incredibly helpful techniques that I apply in my job every day. Most of the professors are very helpful, and passionate about their subjects. Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to network as well. If your industry is not represented, you have the opportunity to create one. Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. ... Read 17 reviews

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LOS ANGELES, CA ,

17 Niche users give it an average review of 4.7 stars.

Featured Review: Current Master's student says Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new,... Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to... Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. .

Read 17 reviews.

Cornell SC Johnson College of Business

Ithaca, NY •

Cornell University •

• • Rating 4.71 out of 5   7 reviews

Master's Student: Overall the process was easy and the education is unmatched. I couldn't be more pleased with my decision to attend. ... Read 7 reviews

Cornell University ,

ITHACA, NY ,

7 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says Overall the process was easy and the education is unmatched. I couldn't be more pleased with my decision to attend. .

Ross School of Business

Ann Arbor, MI •

University of Michigan - Ann Arbor •

• • Rating 5 out of 5   9 reviews

Master's Student: I will be beginning my MBA in January of 2024. The admissions staff are excellent and very supportive. I received my decision very quickly. ... Read 9 reviews

University of Michigan - Ann Arbor ,

ANN ARBOR, MI ,

9 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says I will be beginning my MBA in January of 2024. The admissions staff are excellent and very supportive. I received my decision very quickly. .

Read 9 reviews.

School of Continuing Studies - Georgetown University

Washington, DC •

Georgetown University •

• • Rating 4.82 out of 5   22 reviews

Master's Student: Colleagues in the department respected your sel concept and were committed to allowing pursuits with purpose. ... Read 22 reviews

Georgetown University ,

WASHINGTON, DC ,

22 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says Colleagues in the department respected your sel concept and were committed to allowing pursuits with purpose. .

Read 22 reviews.

McDonough School of Business

• • Rating 4.88 out of 5   8 reviews

Master's Student: It's a great experience. The opening term, before mod 1 classes, gets you ready for anything academic wise. Because the experience has been great, the "worst" part would be early 8 AM classes for a semester a couple times a week. ... Read 8 reviews

8 Niche users give it an average review of 4.9 stars.

Featured Review: Master's Student says It's a great experience. The opening term, before mod 1 classes, gets you ready for anything academic wise. Because the experience has been great, the "worst" part would be early 8 AM classes for a... .

Read 8 reviews.

Anderson School of Management

University of California - Los Angeles •

• • Rating 5 out of 5   3 reviews

Master's Student: I am entering the Fully Employed MBA program this Fall 2023. With that, I am a class of 2026 admit student. ... Read 3 reviews

University of California - Los Angeles ,

3 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says I am entering the Fully Employed MBA program this Fall 2023. With that, I am a class of 2026 admit student. .

Read 3 reviews.

Carey Business School

Baltimore, MD •

Johns Hopkins University •

• • Rating 4.64 out of 5   28 reviews

Master's Student: I start in the Fall of 2024. I agree with the post stating, "You will not get easy A's here," everything in this program is earned and supports the legacy of Johns Hopkins. All of your exams are proctored. I am happy they require me to take the QuB course (Quantitative Basics). This is due to not having a heavy math-filled undergraduate degree. In stats, I believe I had a C. I think within my advisory class of 10 people, three of us were recommended for the Quantitative Basics Course. Basically, if we fail this, we are academically dismissed due to our math skills are not where they need to be, to perform in the program. Some people might be turned away by this, but I am happy they are requiring this. It helps employers see that we earn our education and they ensure we know everything we need to know before we essentially waste everyone's time. Like she said, these are not hand out A's. They are, "EARNED." Top Tier Classmates. ... Read 28 reviews

Johns Hopkins University ,

BALTIMORE, MD ,

28 Niche users give it an average review of 4.6 stars.

Featured Review: Master's Student says I start in the Fall of 2024. I agree with the post stating, "You will not get easy A's here," everything in this program is earned and supports the legacy of Johns Hopkins. All of your exams are... .

Read 28 reviews.

Heinz College of Information Systems and Public Policy

Pittsburgh, PA •

Carnegie Mellon University •

• • Rating 4.64 out of 5   11 reviews

Current Master's student: A competitive class but more inclined with real world experience. Make learning more practicable. The professors are interested to see their student succeed abd very open to guide student in education and career. Professors try to make class very engaging, and organize and encourage student to attend programs that will benefit their knowledge and career ... Read 11 reviews

Carnegie Mellon University ,

PITTSBURGH, PA ,

11 Niche users give it an average review of 4.6 stars.

Featured Review: Current Master's student says A competitive class but more inclined with real world experience. Make learning more practicable. The professors are interested to see their student succeed abd very open to guide student in... .

Read 11 reviews.

Tepper School of Business

• • Rating 4.73 out of 5   11 reviews

Master's Student: Embarking on Carnegie Mellon's Master in Business Analytics promises unparalleled growth. Its esteemed reputation in academia assures an intellectually stimulating environment, fostering collaboration and innovation. The meticulously crafted curriculum equips students with advanced analytical skills and a deep understanding of business dynamics. Beyond coursework, experiential learning opportunities abound, from hackathons to industry partnerships. Moreover, the vibrant community fosters inclusivity and camaraderie, enriching the overall experience. With each lecture and interaction, I anticipate expanding my knowledge, honing my skills, and becoming a catalyst for positive change. Carnegie Mellon's program is not just an education; it's a transformative journey toward personal and professional excellence. ... Read 11 reviews

11 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says Embarking on Carnegie Mellon's Master in Business Analytics promises unparalleled growth. Its esteemed reputation in academia assures an intellectually stimulating environment, fostering... .

Darden School of Business

Charlottesville, VA •

University of Virginia •

• • Rating 4.89 out of 5   9 reviews

Master's Student: Very engaging experience with Darden's case method and learning team discussion; very small class and with an average of 80 students in your section, you will be able to have lots of chances to express your opinion freely; quite a diverse student backgrounds and international student count of almost 40%, where you will be able to truly understand the meaning and beauty of diversity and collaboration! As a women's leadership advocate, I am proud to see that this year's female-candidate ratio is approaching 38%, what an achievement! ... Read 9 reviews

University of Virginia ,

CHARLOTTESVILLE, VA ,

9 Niche users give it an average review of 4.9 stars.

Featured Review: Master's Student says Very engaging experience with Darden's case method and learning team discussion; very small class and with an average of 80 students in your section, you will be able to have lots of chances to... .

McIntire School of Commerce

Master's Student: I will be joining the Masters in Management of IT with the McIntire School of Commerce in the Fall, 2023. This will be a great opportunity to learn the alignment between business and technology, and to connect with people with different backgrounds and experiences. ... Read 3 reviews

Featured Review: Master's Student says I will be joining the Masters in Management of IT with the McIntire School of Commerce in the Fall, 2023. This will be a great opportunity to learn the alignment between business and technology, and... .

Williams College of Business

Xavier University •

CINCINNATI, OH

• • Rating 4 out of 5   1

Alvah H. Chapman Jr. Graduate School of Business

Florida International University •

• • Rating 4.67 out of 5   9

Jack Welch College of Business and Technology

Sacred Heart University •

FAIRFIELD, CT

• • Rating 5 out of 5   2

Showing results 1 through 25 of 1,143

Top 25 PhD in Marketing Online Programs 2024

Find your perfect school.

In this ranking, we profile the top 25 PhD in marketing programs delivered via distance education.

While online PhD programs are limited, few accredited PhD marketing degrees are offered online from ranked colleges and universities. One alternative to the PhD in marketing online program is the DBA in marketing. We researched a number of schools and programs to find the 25 best PhD in marketing or DBA in marketing online degrees. Below is our ranking methodology.

Top 25 Doctorate Marketing Online Ranking Methodology

Featured Programs

We looked at 48 colleges and universities listed by the Center for Educational Statistics (NCES) College Navigator that offered PhD in marketing and Doctor of Business Administration (DBA) marketing online degree programs. We narrowed our original pool of schools to the 25 top PhD marketing programs by applying the following criteria: accreditation by a reputable governing body, the online pathway for DBA marketing programs or PhD in marketing programs, and institution rankings with at least one major publication like U.S. News. We then listed the top 25 PhD in marketing programs online according to raw affordability.

Below are the results of our top 25 PhD in marketing and DBA marketing degree programs available online.

#25 – Drexel University

Online executive dba, philadelphia, pennsylvania.

The Executive Doctor of Business Administration degree program at Drexel University is an intensive exploration of all aspects of business and designed for those interested in a PhD marketing or closely related discipline. Offered through Drexel’s LeBow College of Business and taught by business professors, the practical program is one of only 20 percent accredited by AACSB International. Business administration courses are online and include topics like analyzing quantitative data, applied organizational theory, challenges of a data driven economy, corporate growth and risk strategies, and foundations of research in behavioral science. The typical DBA student at Drexel finishes the online doctorate in approximately 2.5 to 3 years, and a comprehensive exam may be required. Drexel ranks with U.S. News & World Report as the 97th best national university and all online graduate business programs rank within the top 50 programs.

Graduate Tuition/Fees : $36,234

#24 – University of Dallas

Online doctor of business administration (dba), irving, texas.

The University of Dallas offers an alternative pathway to a PhD program in marketing for online students. The Doctor of Business Administration (DBA) program is rigorous research-based program designed for working business professionals. The online DBA at University of Dallas consistently ranks with major publications and offers the highly coveted AACSB International accreditation. Comprised of a three-year, 61-credit course of study, students receive blended classroom learning with online instruction. Courses at UD cover topics like applied marketing research, applied statistics analysis, becoming an applied researcher, designing applied research, qualitative methods for diagnosis and assessment, and strategic perspectives. The institution ranks with U.S. News as the 7th best regional university in the West and 5th best value school.

Graduate Tuition/Fees : $33,750

#23 – California Southern University

Online dba in international business, irvine, california.

California Southern University offers a Doctor of Business Administration (DBA) marketing degree program designed for those interested in a PhD program in marketing. Through the international business concentration, several marketing courses offer exposure to global marketing practices. Also, while online students may elect to earn a concentration in international business, they may create their own degree by taking various courses that appeal to interest and meet career goals. This customized design in known at the Cal Southern designer degree. Business administration courses appealing to marketing professionals include brand management; consumer behavior, theory, and analysis; and project management strategic design. A comprehensive exam may be required. The program requires the completion of 60 credits and takes four years (full-time status) to complete.

Graduate Tuition/Fees : $32,700

#22 – Keiser University

Doctorate marketing online, fort lauderdale, florida.

Whether you are seeking a PhD marketing online program or online Doctor of Business Administration (DBA), Keiser University has options for business professionals serious about the next step in their career. The online DBA at Keiser is offered through the online graduate campus. Designed for career professionals, classes are offered entirely online and in a flexible and convenient format. Three areas of specialization allow PhD students pursuing marketing degrees to develop knowledge in disciplines like global business, management, and marketing. The online DBA with a marketing emphasis covers a number of topics that appeal to marketing professionals, including digital marketing, market research, brand management, and consumer research. Courses combine hands-on problem-solving with applied and theoretical research, offering practical study that can be used in various areas of business and marketing. Keiser ranks with U.S. News & World Report as the 272nd best national university.

Graduate Tuition/Fees : $29,632

#21 – Alliant International University

San diego, california.

Alliant International University offers a DBA in marketing for those interested in PhD marketing online programs. By choosing the marketing doctorate online concentration, students earn a DBA with specialized study in marketing. Online students pursuing PhD programs in marketing take classes that cover topics such as consumer research, human behavior, managing growing organizations, organizational learning and adaptation, political strategy, and social influencing. The program has received accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). In addition to accreditation, Alliant is recognized by U.S. News as a top national university. Alliant earns a top spot on our list of online PhD in marketing programs for its affordability and marketing specialization options.

Graduate Tuition/Fees : $19,484

#20 – Northcentral University

At Northcentral University, there are options for earning an online doctoral degree in marketing. This degree is similar to the PhD program in marketing in that it prepares business leaders and marketing experts through market research, application, and theoretical practices. A total of 48 credit hours and 16 courses are necessary to satisfy the degree requirements. PhD students finish their degree, on average, in 39 months. Upon graduation, NCU marketing doctorate online candidates secure positions in academia, advertising, consulting, leadership, and management. Aside from being accredited, Northcentral University ranks with top publications like U.S. News. In fact, the online MBA and other graduate online business programs rank among the top 200 and top 300 programs in the nation.

Graduate Tuition/Fees : $16,881

#19 – Temple University

In terms of doctoral programs, Temple University offers an online DBA marketing degree program designed for executive-level professionals through the Fox School of Business. The business administration program uses applied theory and data-driven market research to educate graduate students on the pathway to a doctoral degree in business. For those online students interested in marketing, classes cover a number of related topics. In fact, courses include innovation and entrepreneurship in the new economy, integrative perspectives on business knowledge, navigating the global marketplace, digital marketing, and problem solving using qualitative research methods. While business courses are online, six on-site weekend residences per year occur during the first two years. In addition to quality education, Temple offers prestigious rankings from U.S. News. Rankings include #104 in best national universities and #99 in best value schools.

Graduate Tuition/Fees : $17,388

#18 – George Fox University

Doctorate degree in marketing online, newberg, oregon.

George Fox University offers doctorate in marketing degree programs designed to prepare students for marketing PhD jobs following graduation. Through an online, hybrid format, students earn their doctoral in business degree in four years by taking three years of coursework and one year to work on their dissertation. The ACBSP-accredited program is one of the few programs available to offer a concentration in marketing. Concentration courses cover topics such as advanced topics in digital marketing, consumer behavior, leadership skills, and research design in marketing. To be admitted to the DBA in marketing program at George Fox, applicants must hold a bachelor’s and master’s degree from a regionally accredited college or university with a minimum GPA of 3.0. Also, only full-time faculty appointed students or those with five years of professional experience may qualify for admission. Due to its high-quality degree programs, George Fox ranks #246 in best national universities by U.S. News.

Graduate Tuition/Fees : $14,158

#17 – California Baptist University

Riverside, california.

Individuals seeking online DBA degree programs in marketing will find options available at California Baptist University. The 50-credit hour business administration degree offers eight-week online courses, a cohort model, and dissertation process. Most students enrolled in PhD programs like this one complete their doctoral degree in just three years, though additional time is allowed. For those interested in marketing, DBA coursework covers a number of related topics. Some of the courses offered include applying economic theory to business, international business in global markets, management of organizations, market research, content marketing, and strategic marketing. According to U.S. News, California Baptist University ranks #43 in best regional universities in the West.

Graduate Tuition/Fees : $13,590

#16 – Johnson & Wales University

Providence, rhode island.

When seeking future marketing PhD jobs, an online DBA from Johnson & Wales University will help, especially if you want a shorter pathway to a doctoral degree. This three-year DBA program offers flexible and convenient online courses, no residency requirements, and a quick completion time. Each course runs eight weeks in length, giving students an ability to move through classes quickly. Also, students focus on one course at a time, which adds to the convenient format. Courses cover topics like business analytics and intelligence, contemporary issues in finance and accounting, innovation and change, organizational behavior, organizational strategy and design, and problems and methods in marketing management. Johnson & Wales University ranks with U.S. News as the 80th best regional university in the North and earns a spot on our list of affordable online DBA marketing programs.

Graduate Tuition/Fees : $14,706

#15 – Baker College

Flint, michigan.

One of the best online schools, Baker College offers options for individuals seeking PhD marketing online programs. The online DBA provides online classes led by Baker instructors with years of experience in the business world. Doctoral students gain valuable experience of their own through a combination of classes, professional residencies, research papers, and seminars. A total of 60 credits is required to earn the DBA degree. Courses cover topics from business management to marketing. For example, course topics include corporate and personal ethics, doctoral writing and literature review, introduction to research methods and designs, knowledge management and information systems, and quality improvement and organizational change. Baker College, recognized by U.S. News, ranks among the top regional universities in the Midwest.

Graduate Tuition/Fees : $12,510

#14 – Thomas Edison State University

Trenton, new jersey.

In terms of doctoral training programs, Thomas Edison State University offers an online DBA in marketing degree program designed for individuals interested in personalized instructional delivery. The adult-centric cohort design offers fully online instruction and one-on-one mentorship from leaders at the university. While there is no specific marketing emphasis, marketing students interested in this discipline may elect the organizational leadership or general management concentrations, which feature marketing coursework. Examples of courses often taken in the online DBA program at Thomas Edison State include critical thought and informed action – models of decision making and organization achievement, seminar in marketing and entrepreneurship, seminar in strategic planning and organizational effectiveness, and the global business context – trends, issues, and markets. One of the leading online colleges, Thomas Edison ranks with major publications like U.S. News among the top regional universities in the North.

Graduate Tuition/Fees : $12,024

#13 – University of Missouri

Saint louis, missouri.

An online DBA can offer students similar skills and experience that a PhD marketing online program offers. In fact, the online DBA at University of Missouri, allows students to earn a doctoral degree with a research concentration in all areas of business administration, such as marketing. This three-year, cohort-based program offers flexible distance education courses, with limited monthly visits to campus. Courses for marketing students cover topics like contemporary marketing intelligence and decision making, strategic business analysis, sustaining and disruptive information technologies, the role of accounting information in firms and markets, and internet marketing. University of Missouri holds regional accreditation. Rankings from U.S. News include #281 in best national universities and #140 in top public schools.

Graduate Tuition/Fees : $12,528

#12 – Florida International University

Miami, florida.

Florida International University’s online DBA is offered as a track under the online PhD marketing degree. Designed for senior-level professionals, the online DBA consists of 72 credits, face-to-face and online classes, and a three-year curriculum format. Courses cover a number of business and marketing concepts, such as analysis of corporate policy, marketing and behavioral theory, qualitative and quantitative research methods, brand management and philosophy and process of applied business research. In addition to online coursework and a research project, three-day and two-day residencies take place periodically. FIU holds regional accreditation and ranks with major publications like U.S. News. In fact, these rankings include #218 in best national universities and #63 in most innovative schools.

Graduate Tuition/Fees : $8,912

#11 – Bellevue University

Bellevue, nebraska.

Bellevue University’s online DBA is an alternative pathway to PhD marketing online degrees. With no dissertation requirement and online courses, the online DBA is a convenience doctoral degree for working professionals. Students may earn their doctoral degree in just three years and entirely online. Courses cover finance, business, management, and marketing topics. In fact, some of the courses include business and society, finance for business leaders, managing the challenges of organization development and change, strategic marketing decisions, content marketing, and sustainable business development. Bellevue is a regionally ranked institution. In fact, U.S. News ranks Bellevue as a top regional university in the Midwest.

Graduate Tuition/Fees : $10,980

#10 – Grand Canyon University

Doctorate degree marketing online, phoenix, arizona.

In terms of doctoral programs, Grand Canyon University offers an alternative path to the PhD marketing degree. The online DBA in marketing allows doctoral students to specialize their studies in consumer behavior, segments, and trends through distance education courses and two or three five-day residency experiences. Program courses cover topics such as analysis of existing research, digital technology and consumer behavior, emerging issues in financial management, the history and philosophy of marketing, and the sustainable future. A total of sixty credits are required, along with a dissertation, to satisfy degree stipulations. GCU ranks with major publications like U.S. News. In fact, the most recent rankings for GCU include #293-#381 in best national universities and #42 in top performers on social mobility.

Graduate Tuition/Fees : $10,621

#9 – Concordia University

River forest, illinois.

The Concordia University online DBA marketing degree is a flexible, online program that can be specialized by taking marketing and human behavior courses. Sixty credits and three years of study earn the online DBA at Concordia. Courses cover a number of advanced business and marketing topics. These topics include business analytics and financial decision making, foundations of the doctoral experience, global business operations, global concepts in strategic marketing, strategy formation and innovation, and the global leader – social responsibility and ethical decision making. Individuals interested in marketing may earn a marketing innovations specialization by taking the following courses: advanced research, consumer global and multicultural marketing, and integrating distribution channels and customers. Concordia University ranks #72 in best regional universities in the Midwest and #35 in best value schools.

Graduate Tuition/Fees : $9,090

#8 – Wilmington University

New castle, delaware.

As one of the top online schools in the nation, Wilmington University offers an online DBA for individuals hoping to land marketing PhD jobs in the future. The program is designed to enhance the skills, knowledge, and competencies of doctoral candidates, making them equipped to make significant contributions to any organization. Like many of the doctoral programs in this ranking, the online DBA at Wilmington is IACBE-accredited, 100% online, and flexibly designed to fit busy work schedules. Courses cover topics in business, marketing, and management. Some course topics marketing students will likely see within the program include advanced marketing management, ethics in business and management, executive decision-making, global management models, managing innovation and change, and statistics for research. U.S. News ranks Wilmington as a top national university.

Graduate Tuition/Fees : $9,000

#7 – University of Maryland

Adelphi, maryland.

If you are seeking marketing PhD jobs, doctoral training programs such as the one offered at University of Maryland, stands out. This 48-credit online DBA program covers an array of topics applicable to marketing, management, and business careers. For example, course requirements include data analytics in practice, designing evidence-based management solutions, evidence-based research methods, interpreting and translating management theory in practice, and research as a tool for management decision making. According to the program website, all courses for marketing students are online and are taught by University of Maryland’s experienced faculty. In addition to accreditation to award online doctoral programs, the university is ranked by major publications like U.S. News & World Report. In fact, University of Maryland ranks among the top regional universities in the North and #20 in most innovative schools.

Graduate Tuition/Fees : $9,072

#6 – Saint Leo University

Online doctor of business administration, saint leo, florida.

To secure marketing PhD jobs, one must earn either a PhD in marketing or DBA. Saint Leo University offers one of the best online DBA programs with courses in marketing and consumer behavior. The program is ideal for individuals pursuing careers as college professors, consultants, executive managers, or marketing managers. According to the program website, courses may be completed online and are taught by Saint Leo’s esteemed marketing professors. Course topics include analytics for decision making, global leadership and ethics, global perspectives in human resource, management learning seminar, and strategic management in global organizations. To be admitted to the program, applicants must hold a master’s degree from a regionally accredited institution with a 3.25 GPA. Also, Saint Leo ranks with U.S. News as the 25th best regional university in the South and 5th best value school.

Graduate Tuition/Fees : $15,218

#5 – Liberty University

Online marketing doctorate, lynchburg, virginia.

Liberty University offers a 60-credit alternative option to the PhD marketing degree. Eight-week courses and 100 percent online instruction make the online DBA in marketing one of the most convenient doctoral programs for working students. Since Liberty is a Christian college, all courses within the degree are taught from a biblical worldview. Some of the required courses for PhD students cover key concepts in marketing promotions, marketing research, strategic marketing management, and supply chain management. The average completion time for the online DBA with a marketing specialization is three years. U.S. News ranks Liberty among the top national universities. In fact, Liberty ranks #293-#381 in best national universities. Also, the online graduate business programs, including the DBA in marketing, ranks #98 out of more than 1,200 surveyed programs.

Graduate Tuition/Fees : $7,847

#4 – Kennesaw State University

Online phd in business administration, kennesaw, georgia.

Kennesaw State University’s PhD in business administration is a non-traditional doctoral degree accredited by the AACSB. PhD students interested in pursuing an academic concentration have four choices: accounting, information systems, management, and marketing. During the first two years of the program, students complete cohort-based and discipline-specific coursework consisting of 36 credits. While some business administration courses are online, the degree is considered a hybrid program, with some course requirements met on campus. Kennesaw State ranks with major publications like U.S. News. In fact, the most recent publication of Best Colleges ranks the school #293-#381 in best national universities and #72 in most innovative schools.

Graduate Tuition/Fees : $5,238

#3 – Westcliff University

Westcliff University offers one of the most affordable alternatives on our list to the PhD marketing online degree program. Like other online DBA programs, the Westcliff online DBA covers coursework found in most PhD in business programs and offers specialty classes in areas like management and marketing. Some of the program’s courses cover topics like corporate social responsibility, creative solutions leadership, finance for managers, global business initiatives, marketing strategy and consumer behavior, and strategic planning and implementation. Near the end of the program, students complete a final project and dissertation. Westcliff earns a spot on our list due to its affordable graduate tuition. Also, the school is accredited by WASC and DEAC, and currently a candidate for global accreditation by ACBSP.

Graduate Tuition/Fees : $13,050

#2 – California Miramar University

California Miramar University’s online DBA offers four areas of specialization, including marketing. The marketing concentration is designed to focus on marketing management and research that moves beyond the fundamentals and core courses typically found in MBA programs. In fact, the marketing specialization covers advanced topics designed to prepare students for careers as marketing leaders. These courses include advanced international marketing, advanced marketing research, business administration career practical training, marketing communications, pricing theory and practice, and strategic marketing. Courses are delivered online and taught by California Miramar’s experienced faculty. This school lands a top spot on our list due to its marketing specialization and highly affordable graduate tuition.

Graduate Tuition/Fees : $7,020

#1 – Trident University International

Cypress, california.

Trident University International offers an online DBA for those seeking an alternative to the PhD marketing online degree. The online DBA is offered 100% online and represents the highest level of achievement for business professionals. Admission to the online DBA at Trident requires an earned MBA or master’s degree in business administration and a completed online application. Once accepted, students begin taking online courses. You will take 36-48 semester credits of core courses. If you have transfer credit, Trident accepts up to 12 semester credits. Some of the required courses cover topics like applied statistics for research in business and management, and technology and business process improvement. Trident ranks with major publications like U.S. News as a top national university and is the #1 most affordable online DBA in marketing program on our list.

Graduate Tuition/Fees : $6,120

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Frequently Asked Questions

What can i do with a phd in marketing degree.

Jut like a traditional marketing PhD, by earning a PhD marketing online degree, you will improve your chances of finding suitable employment that pays well and affords you the kind of lifestyle you seek. What can you do with an online PhD in marketing degree? We’ve listed a few options for marketing careers to help you determine jobs that align with your education.

Marketing manager : The role of the marketing manager is to develop, manage, and oversee marketing and/or public relations campaigns for organizations. They often oversee teams responsible for such campaigns. Also, marketing managers develop teams based on consumer research to target key demographics. Nearly all marketing manager positions require postgraduate study. In fact, many large organizations require a minimum master’s degree in marketing, but prefer individuals with a marketing PhD such as the online doctorate in marketing.

Marketing vice president or president : Working at an even higher level than the marketing manager, the marketing president or vice president oversees teams of marketing managers. Also known as chief marketing officers, marketing presidents are executives within organizations. They make informed decisions based on the information and research received from their marketing management team, including marketing cost and benefits. To secure one of these executive-level positions, you will need considerable education, such as a PhD in marketing. Also, valuable work experience will set you apart from your competitors.

Postsecondary professor or instructor : With a PhD in marketing or closely related doctoral degree, you may be qualified to work as a postsecondary educator, such as an instructor or professor. With a PhD or DBA, you are acknowledged as an expert in the marketing field.

How long does it take to earn a PhD in marketing or online doctorate in marketing online degree?

Whether you’re earning a marketing PhD or DBA online degree, credit requirements are similar. In fact, most online PhD or DBA programs in marketing require 60 total credits. Some DBA online programs require less, but the average total number of credits required for a doctorate is sixty credits.

Several factors impact completion time. The first factor explored is enrollment status. What is enrollment status? Full-time or part-time status. When enrolled full-time, you will generally have a heavier course load than your part-time colleagues. Full-time students take two and three classes each term, and by doing so, graduate sooner than individuals enrolled part-time. Full-time status allows you to complete your degree at a quicker pace by taking more classes. But with full-time enrollment comes a heavier schedule. Flexible part-time programs are ideal for individuals working full-time and balancing outside responsibilities, such as family. However, full-time students take three years to complete their doctorate degree, while part-time students may take up to five years for the same degree.

The next factor impacting completion time is the dissertation requirement. If your program requires a dissertation or other type of research project, then plan on taking additional time to earn your online PhD in marketing degree. The average completion time for a PhD in marketing online degree with a dissertation requirement is four to six years.

What types of courses are required in marketing PhD programs?

Online coursework for a marketing PhD or for DBA online programs varies. Some programs may require heavy academic research-oriented classes, while others offer specializations that allow students to tailor their degree to fit with personal interests or align with career goals. However, many of the programs on our list require courses that cover key concepts and similar topics.

Example courses seen in PhD and DBA in marketing programs include business courses such as advanced business research methods, consumer behavior theory and practice, and marketing strategies and innovation in globally diverse markets. Programs that offer specializations in different types of marketing, such as international marketing or market research, may require additional courses relating to the area of focus. Also, if the program requires a dissertation or other academic research project, courses in research methods and statistical analysis will be required.

Seminars are a component of most PhD in marketing and online DBA in marketing programs. Seminars cover special topics in marketing. Sample courses include marketing research and strategy and innovation seminars.

Most of the programs on our list require the completion of 60 credit hours. Classes are delivered online, though some of the programs on our list offer a mix of online and on-campus courses. Overall, you will find similar courses offered from the programs on our list.

What is the job outlook for individuals with a PhD in marketing or doctorate in marketing online degree?

The United States Department of Labor’s Bureau of Labor Statistics (BLS) reports a favorable job outlook for advertising, marketing, and promotions managers. In fact, a ten-percent projected growth rate is expected through 2030, which is faster than the average for all other occupations.

A favorable job outlook for individuals with a PhD in marketing degree is anticipated across the industry. As organizations seek to expand their share of the market, marketing managers are needed to lead promotional campaigns and coordinate advertising efforts. Most organizations are expected to grow their marketing efforts, especially online businesses. However, a decline in the newspaper publishing industry could impact growth. The newspaper industry employs many managers who specialize in marketing. These managers could face a decline rather than growth over the next decade.

Internet advertising campaigns will likely increase, and as a result, prompt organizations to hire managers. Organizations want to reach a wider audience and doing so means employing advertising and promotion experts. Individuals with advanced degrees, such as an PhD in marketing or DBA in marketing online will become valuable assets to organizations looking to improve their presence. By earning a PhD in marketing, you will set yourself apart from competitors. Also, by specializing your degree in areas of marketing, such as advertising or internet-based marketing, you should have even better job prospects.

How much money can I earn with a PhD in marketing?

According to the Bureau of Labor Statistics, the median annual wage for marketing managers, as of May 2021, was $133,380. BLS also reports the lowest ten percent of earners were paid $61,250, while the highest earning ten-percent of marketing managers made $208,000. Pay varies by industry. A careful look at industries reveals the following:

The top-paying industries for these types of managers, according to the Bureau of Labor Statistics, were professional, scientific, and technical services; management of companies and enterprises; finance and insurance; manufacturing; and wholesale trade. Marketing managers working in professional or technical services earned on average $155,470 per year. Those in the management of companies and enterprises earned $155,030. Those working in finance and insurance earned an average of $151,870. Marketing-specific managers in manufacturing earned an average annual wage of $136,150. Those in wholesale trade earned $132,450.

Most of these managers work full-time and many exceed the forty-hour work week. Overtime is especially common when organizational campaigns are in full force. The time leading up to the launch of a promotions or advertising campaign can require long hours that exceed standard work hours. But despite the long work hours, benefits and high wages keep employees happy. Earning a PhD in marketing will qualify you for high-paying manager jobs.

• Bureau of Labor Statistics: Occupational Outlook Handbook
• National Center for Education Statistics: College Navigator
• U.S. News & World Report: Best Colleges

Related Resources

• Doctorate Degree Online
• PhD in Accounting Online
• Highest Paying PhD
• Cheapest Online Colleges
• Cheapest Online PhD in Finance
• Online PhD Programs in Management Information Systems

This concludes our list of the 25 PhD in marketing programs online.

U.S. News Ranks Fairfield Dolan Among Best in U.S. for Graduate Programs

Dolan School of Business’ Accounting, Business Analytics, Finance, and Marketing programs were ranked in the top 25 Nationally ; Accounting, and Business Analytics programs ranked #1 in the state , and Marketing and Finance ranked #2 only after Yale.

These rankings are a testament of the successes of faculty, staff, and students in the program to be on an upward trajectory, prioritize current learning, and be motivated to be well-positioned for relevant jobs in the marketplace

— Senior Associate Dean of the Charles F. Dolan School of Business, Anca Micu, PhD

Fairfield Dolan’s Accounting program rose 10 spots to #16 (T), once again in the Top 20 in the U.S. Fairfield Dolan’s Marketing program was also ranked in the Top 20 at #17 (T). Business Analytics (T) and Finance programs were both ranked #25 in the nation. Continuing the upward trend, Fairfield Dolan’s Part-Time MBA program rose 23 spots to #53 (T).

Amidst these impressive rankings, the sentiment is best captured by the senior associate dean of the Charles F. Dolan School of Business, Anca Micu, PhD, who shared,” It is exhilarating to see the Dolan MBA so close to the top 50 programs in the country,” said Micu.  

Adding to Fairfield Dolan's impressive rankings are the following recognitions in the 2024-2025 Best Graduate Business Specialty Programs: 

• Accounting #16, nationally, tied with Arizona State (W.P. Carey) and Seattle (Albers)
• Marketing #17, nationally, tied with Dartmouth (Tuck), Indiana (Kelley) and St. Joseph (Haub)
• Business Analytics #25, nationally, tied with Northwestern (Kellogg), University of Texas at Dallas (Jindal), Scranton (Kania), and Rockhurst University (Helzberg)
• Finance #25, nationally

Fairfield Dolan's notable rankings affirm its place among the best, through demonstrating continuous growth and success of its programs and community.

“These rankings are a testament of the successes of faculty, staff, and students in the program to be on an upward trajectory, prioritize current learning, and be motivated to be well-positioned for relevant jobs in the marketplace,” said Micu.

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Kent State Ranks Best Online Master’s in Education Programs, Best Online Master’s in Nursing Programs, Best Online Master’s in Business Programs and Best Online Master’s in MBA Programs in the U.S. News 2024 Best Graduate Schools Rankings

Kent State University is recognized nationally for high-quality 100% online graduate degree programs.

U.S. News & World Report recognizes Kent State in the Best Online Master’s in Education Programs, Best Online Master’s in Nursing Programs, Best Online Master’s in Business Programs, and Best Online Master’s in MBA Programs lists in its new 2024 Best Online Programs rankings. Notably, three of the university’s online programs rank among the top 100 on the list, with the online master’s in education programs moving up 84 spots to No. 58, the highest ranking for a public institution in northern Ohio on this year’s list.

Kent State aims not only to make quality education more accessible to the meritorious many but also to create lifelong learners. Both aspects have once again been recognized on a national scale.

Kent State University’s Graduate Education Programs

Kent State’s  College of Education, Health and Human Services   currently offers 25 master’s programs and 14 doctoral programs, including Doctor of Philosophy and Doctor of Education degrees. The breadth of these offerings, coupled with faculty expertise and experience in research and teaching, makes the college an ideal place to pursue graduate study in the disciplines related to education as well as health and human services.

Kent State University Online Master’s Degrees from the College of Education, Health and Human Services

The College of Education, Health and Human Services (EHHS) at Kent State University offers several graduate degrees, concentrations, and certificates 100% online . With the working professional in mind, the college provides quality education on an online platform.

Cultural Foundations (M.Ed.)

The Online Master of Education degree in Cultural Foundations  explores education through a range of disciplinary and interdisciplinary perspectives: philosophy of education, history of education, sociology of education, comparative/international education, anthropology of education, gender studies, multicultural studies, and religious studies.

Curriculum & Instruction (M.Ed.)

The Online Master of Education degree in Curriculum and Instruction   provides a wide range of graduate study opportunities in progressive, research-based curriculum and teaching practices. The program prepares educators for continuing professional development, education in a multicultural society, and leadership for curriculum reform and renewal.

Educational Psychology (M.Ed.)

The Online Master of Education degree in Educational Psychology  provides advanced study for students interested in the application of psychological principles to learning and instruction. It includes various disciplines, including cognitive psychology, human development, and learning theory.

Educational Technology (M.Ed.)

The Online Master of Education degree in Educational Technology   prepares students to design, develop, and use a variety of technologies in school classrooms, training facilities, or other educational settings. The program’s Online and Blended Learning Certificate and the Computer Technology Endorsement are also offered online.

Hospitality & Tourism Management (M.S.)

The Online Master of Science degree in Hospitality and Tourism Management provides an integrated hospitality and tourism graduate education, emphasizing regional, national, and global implications of the field. Students will develop critical analysis skills, and research abilities, and understand advanced hospitality and tourism issues.

Research, Measurement & Statistics (M.Ed.)

The Online Master of Education degree in Research, Measurement & Statistics   Develops educators and specialists in assessment, measurement, research design, and program evaluation for careers in schools (pre-kindergarten to grade 12) and in higher education.

Special Education (M.Ed.)

The Online Master of Education degree in Special Education   provides students with an advanced understanding of contemporary research and practice issues in special education. The General Special Education concentration, the Autism Spectrum Disorder graduate certificate, and the Behavioral Intervention Specialist graduate certificate are also offered fully online.

Interprofessional Leadership (Ed.D.)

The Online Doctor of Education degree in Interprofessional Studies   allows for the study of leadership from an interprofessional perspective that is framed around questions of equity, ethics, and social justice to bring about solutions to complex problems of practice. The program prepares leaders who can construct and apply knowledge to make a difference for individuals, families, organizations, and communities.

More information on Kent State Online Master’s Degrees from the College of Education, Health and Human Services .

Kent State University’s Online Master’s in Nursing Program

Kent State’s online master’s in nursing program offered by the College of Nursing ranks No. 54 on this year’s list, up 11 spots from last year, making it once again the highest-ranking program among all public and private institutions in northern Ohio.

Kent State’s Master of Science in Nursing program thoroughly prepares registered nurses for roles in advanced practice, education, research, and healthcare administration. Students develop a strong foundation for further postgraduate and doctoral-level study in nursing, with the College of Nursing  helping them during every step of their education and professional practice. 

Kent State University Online Master of Science in Nursing

The online Master of Science in Nursing degree prepares nurses for advanced clinical roles while making them eligible for national certification as clinical nurse specialists (CNS), nurse practitioners (NP) or to serve as nurse educators, health care management, or leadership roles.

This degree meets the educational eligibility requirements for national certification in the respective area of study. The degree program can be completed in four to five semesters (two full academic years) for full-time students. Part-time students typically take three to four years to complete the program.

For more information on Kent State’s Online Master of Science in Nursing degree, visit https://onlinedegrees.kent.edu/degrees/master-of-science-in-nursing .

More information on Kent State’s additional online nursing degrees .

Kent State University’s Online Master’s in Business Programs

The university’s online master’s in business program moved up three spots to land at No. 97 on this year’s list, the highest ranking among all institutions in Northeast Ohio. Lastly, the university’s online master’s in MBA program ranks No. 107 on the 2024 U.S. News list, making it the highest-ranked program among all institutions in northern Ohio. Both the online master’s in business program and the online master’s in MBA program are offered by Kent State’s Ambassador Crawford College of Business and Entrepreneurship.

Kent State University’s Online Master’s in Business Administration (MBA)

The online Master of Business Administration degree is accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

The MBA degree prepares students for responsible leadership positions in private, nonprofit, and public organizations. Upon completion of the degree, graduates demonstrate a global mindset and competence in critical thinking, digital technology, communication, teamwork, and ethical and sustainable management.

The program welcomes students from a full range of undergraduate degrees. Regardless of their undergraduate education, students will find a challenging program designed to prepare them for management positions in organizations.

For more information on Kent State Online’s Master’s in Business Administration (MBA) visit, https://onlinedegrees.kent.edu/degrees/mba .

More information on Kent State’s additional online business degrees .

About the U.S. News & World Report 2024 Rankings

To be considered for inclusion on the list, U.S. News evaluated schools in the Best Online Programs list based on a variety of factors, such as student engagement, faculty credentials, and services and technologies. The 2024 list is designed for individuals looking to complete or further their education. This year’s edition evaluates more than 1,800 online bachelor’s and master’s degree programs using metrics specific to online learning. The rankings only include degree-granting programs offered primarily online by regionally accredited institutions.

For more information about the U.S. News 2024 Best Online Programs list, visit www.usnews.com/education/online-education/rankings .

Kent State University Online Degrees

Kent State University is a pioneer in online and distance education, offering its first online program 20 years ago. Kent State now offers 90 online degree and online certificate programs, unmatched by most peer universities with new online programs and online degrees continually added.

Earn your degree anytime, anywhere, with Kent State University’s online graduate degrees, online undergraduate degrees, and online certificate programs.  Kent State Online   brings together online programs and assistance for students, faculty, the community, and global audiences.

For more information on Kent State’s Online Degrees, visit  https://onlinedegrees.kent.edu .

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Inspiring and informing your business school journey

The 10 best schools for finance in the world.

Stanford Graduate School of Business is among the best schools for finance worldwide ©Stanford GSB / iStock

What are the best schools for finance across the globe? Find out the top destinations to study finance including the likes of Oxford Saïd and Harvard

By  Fay Nyberg

Fri May 10 2024

For those seeking the competitive advantage of attending a business school that’s highly-acclaimed for finance education, the annual QS MBA by Career Specialization Rankings places nine out of the top 10 best finance schools in the world in the US.

Read on to find out which business schools rank at the top of this year's list, and explore some of the unique characteristics that make the top business schools for finance stand out.

The 10  Best Schools For Finance

10. university of michigan ross school of business.

The University of Michigan’s Ross School of Business is a top 10 ranking b-school when it comes to finance. With a fast-track finance MBA program, the accelerated course prepares ambitious students for summer internship positions at the end of the first year. 

The curriculum includes valuation, corporate financial policy, and financial modeling. There’s also a student-run MBA Investment Banking Club to support applications for internships and help Michigan Ross financiers’ careers progress. Ross MBA graduates are hired by the likes of Goldman Sachs, Barclays and BlackRock. 

9. Cornell University Johnson Graduate School of Management

The Johnson School is part of the University of Cornell, one of the largest universities in the US Ivy League. It ranks among the 10 best finance schools at number nine in this year's list. 

The two-year MBA course incorporates a summer internship and students can focus on finance by choosing a semester-long corporate finance immersion, which includes a mix of theory and practice.

Leading S&P 500 companies across a wide range of industries including finance hire Johnson’s MBA students for internships, including the likes of American Express and Bank of America.

Check out the  Cornell Johnson MBA Class Profile

8. Northwestern University Kellogg School of Management

The Kellogg School of Management at Northwestern University offers a full-time MBA with a finance major. All MBA students begin their studies by looking at the basic tools and skills needed for a finance career. 

They can then hone their finance skills further by selecting electives such as value investing, or experiential learning courses with simulation elements such as impact investing and sustainable finance.

Faculty members here serve as editors of leading professional publications. Some like Professor Dean Karlan are founders of nonprofits dedicated to finding and promoting solutions to global poverty issues.

Check out the  Northwestern Kellogg MBA Class Profile

7. University of Oxford Saïd Business School

If you’re looking to study a top finance MBA outside of the US, the University of Oxford’s Saïd Business School is a top 10 ranking school that's based in England. The MBA curriculum includes core courses examining the foundations of business, plus elective options like corporate valuation and financial management for banks and insurers. 

MBA students at Oxford Saïd can apply to the MBA Finance Lab for the opportunity to work through case studies. The school also offers a DPhil in Finance and MSc in Financial Economics, with an option to combine a master’s degree with a one-year MBA. 

Find out how to successfully  apply to the Oxford Saïd MBA

6. University of Chicago Booth School of Business

Just missing out on the top five in this ranking of the best finance schools, the University of Chicago Booth School of Business offers both an MBA in Analytic Finance and a  Master in Finance Program. Following up on the MBA with a concentration in finance means you select four finance-focused courses from options such as portfolio management and financial markets and institutions.

Esteemed faculty members here include Nobel Prize winners like Professor Eugene F. Fama , who is widely considered the ‘father of modern finance' and fellow Nobel Laureate,  Professor Lars Hansen . 

Find out how to successfully  apply to the Chicago Booth MBA

5. NYU Stern School of Business

The NYU Stern School of Business is number 5 in the QS MBA’s rankings of the best finance schools for 2023. The school takes a ‘flexible first’ approach to its MBA program, which is highly customizable. 

MBA students following the finance curriculum can select up to three specializations in related fields like financial systems and analytics, accounting, or supply chain management. There are also opportunities for real-world learning through participation in programs like the Michael Price Student Investment Fund, which offers hands-on asset management experience. 

Read the  NYU Stern MBA  Jobs & Salary Review

4. Columbia Business School

New York’s Columbia Business School has the lure of being located in the city that’s the center of global financial markets. Beyond the nearby bustle of Wall Street, this Ivy League school has more guest lectures and speaker visits to its campus than any other top business school. 

The MBA’s core finance elements focus on the foundational topics of value, financial accounting, and corporate finance. There are over 300 electives to choose from, with recommended courses to follow for a finance career path. The school also offers an MS in Financial Economics and a Finance PhD.  

Read the  Columbia MBA  Jobs & Salary Review

3. Stanford Graduate School of Business

Studying a finance MBA can give you a broad range of opportunities both within finance and beyond. For those who aspire to work with the biggest names in tech, Stanford's Graduate School of Business campus is located in the heart of Silicon Valley in California.

The first-year MBA curriculum includes the foundations of finance, financial accounting, and microeconomics. Those following a finance pathway can select year two electives including economics of the private equity industry, money and banking, and angel and venture capital financing for entrepreneurs and investors. 

Check out the  Stanford GSB MBA Class Profile

2. Harvard Business School 

Boston-based Harvard Business School has a dedicated finance MBA curriculum and boasts a busy calendar of seminars delivered by top global names in finance.

The MBA program’s core modules in finance develop student’s ability to make financial and managerial decisions. Year two electives include investment management and field courses such as value creation in small and medium firms.

Among the key factors that make this Ivy League school standout are its award-winning faculty members. For example, professor Lauren J.Cohen was invited to brief US congress on policy matters and delivered a keynote address at the launch of Nigeria’s Central Bank digital currency.

Dive into the  Harvard MBA Notable Alumni

1. The Wharton School of the University of Pennsylvania

Wharton is the leading school for an MBA for finance in the QS list, coming out on top against the other best finance schools in the US.

The b-school has been a leading name in finance education and research for over 120 years. Global names in finance hire Wharton MBA students as staff and interns, including the Bank of America, Barclays, and Goldman Sachs & Company.

The Wharton MBA curriculum includes core modules such as corporate finance and macroeconomics, and the global economic environment. 

The wide variety of electives means you can customize the program to support a financial career pathway. Examples of options include international financial markets and cryptocurrencies or data science for finance. 

Read the  Wharton  MBA  Jobs & Salary Review

• Best Business Schools

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How to Get Accepted to Multiple Top Business Schools

Maximize every opportunity to emphasize the unique contributions you can bring to an MBA class.

Get Accepted to Multiple Top B-schools

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When applying, it's important tailor your application to each school and have well-developed goal statement that plots the intended career path, experts say.

Nikita Srivastava applied to seven MBA programs and got admitted to three: Yale University School of Management in Connecticut, New York University's Stern School of Business and the University of Chicago's Booth School of Business in Illinois.

“I definitely was not expecting it,” says Srivastava, who chose Booth.

She attributes her multiple acceptances to top B-schools to tying her personal and professional backgrounds to her post-MBA goals. Her background was mainly in communications, media relations and public relations, and she credits her MBA admissions consultant for showing her how to tell her story.

“Lean into what makes you unique," Srivastava advises MBA applicants .  " Think about how this unique quality will enhance the classroom for your peers and professors. Be proud of it and own it.”

Being accepted into multiple B-schools can allow an applicant to weigh program fit, potential opportunities and scholarship offers. Here are some things to consider to increase your chances of being accepted to multiple top business schools .

Apply More Broadly

Getting admitted to numerous MBA programs is a numbers game, says Sam Weeks, an MBA admissions consultant and founder of Sam Weeks Consulting.

“The more business schools a prospective applicant applies to, the more likely they are to be accepted into more than one school. That’s why we recommend to our clients to apply to at least six schools, if possible,” says Weeks, who has an MBA from the University of Oxford in England.

Students should not only apply to more schools to increase their chances of multiple admissions, but also more broadly in terms of school selectivity, experts say.

“This sounds obvious, but there are many applicants who go into this process only considering a limited set of schools with slimmer acceptance odds. They say the ROI is not there for other schools outside their ambitious targeting,” says Alex Leventhal, an MBA admissions consultant at Prep MBA Admissions Consulting.

Leventhal, who has an MBA from Harvard University Business School in Massachusetts, contends that the return on investment is compelling at more schools than most people think. He says applicants should look at the salary data of program graduates and the percentage of graduates who got jobs within three months after graduation.

“For example, the very top consulting firms recruit at a range of schools, and not just the top three,” Leventhal says.

He also suggests looking for joint degree programs to increase your odds by applying to a specialty track that a school is promoting or trying to fill.

Leventhal said he has had "some less-than-stellar clients" get accepted to the University of Pennsylvania's Wharton School , likely because they applied to the Lauder Institute of Management and International Studies joint program "for one of their less popular regional tracks. Or a client who got into Stanford Graduate School of Business because their professional experiences fit so nicely with a limited scholarship program focusing on the sustainable food supply chain.”

Customize Each Application

Schools like to see B-school applicants demonstrate familiarity with their programs, experts say. Leventhal says schools will “look for evidence that you have engaged with their program and talked to current students and alumni.”

Applicants should demonstrate they took the time to research a particular school “and all it has to offer, and consider both what they will learn from the program and how they will add value on campus,” says MBA consultant Scott Edinburgh, founder of Personal MBA Coach.

This means taking time to develop a strong personal story that connects past choices with future goals, says Edinburgh, who has an MBA from Wharton.

Applicants should demonstrate four key things in their tailored applications, he says: “Ability to handle the academic rigor of the target MBA program, leadership potential, how they will uniquely add value on campus and clarity of purpose.”

When applying, Weeks says, it’s important to have a well-developed goal statement that “charts out the applicant's intended career path and the impact they expect to have in their career.” He says those goals should be ambitious but attainable and make sense for the applicant.

Knowing what makes top business schools distinct "and then showing how you fit into those unique scenarios is essential to securing admits,” says Candy Lee LaBalle, an MBA admissions expert and founder of mbaClarity, formerly LaBalle Admissions.

Highlight Extracurricular Activities

Professional accomplishments that demonstrate leadership are great but shouldn’t be the only things highlighted. Edinburgh says applicants should show a passion for driving change.

“Successful MBA applicants are interesting people with plans to leave the world better than they found it in unique ways. Demonstrating passion and a track record of success in working towards this passion goes a long way,” Edinburgh says.

LaBalle says applicants who get admitted to multiple top B-schools tend to be “genuinely curious about the world, about learning, about having their perspectives challenged, and that shows in their hobbies and interests, work and goals.” They care deeply about the world and can demonstrate it, she adds, “whether that is mentoring classmates or starting an NGO that feeds thousands, and everything in between.”

Boost Your GMAT or GRE Score

If your GMAT or GRE score is lower than you had hoped for, take some more time to study and retake the exam.

“It is easier to get admits, and thus multiple admits, if your test score is strong and balanced between quantitative and verbal,” LaBalle says.

She says a strong, above-average test score can make a difference. “While there are many ways to offset a lowish test, the hard truth is that the higher your score, the better your odds of multiple admits.”

Students who don’t do well in the quantitative or analytical parts of the GMAT may prefer to take the GRE. Some business schools accept either test for MBA admissions.

Tests and other application materials aside, experts say securing strong letters of recommendation by supporters invested in your career and future is important to getting accepted to top MBA programs.

Apply to Schools Offering Scholarships

Applying to more schools can mean more scholarships that come with those admissions, which can give you options. Leventhal says his clients have focused on applying to more B-schools the last few cycles because they are increasingly interested in merit scholarships.

“The schools are trying to secure talented applicants with money off the tuition. As the price tag of the MBA has gone up, the merit pull can understandably matter. And schools that are reaches for an applicant generally won’t offer much in the way of merit grants,” Leventhal says.

Srivastava says she received some scholarships with each admissions offer, helping to relieve the burden of paying back student loans after graduation and giving her “freedom to focus on finding a career that would be a good fit for me both personally and professionally.”

A major bonus to getting accepted to multiple B-schools that offer scholarships is leverage, Weeks says. “You are in a strong position to negotiate scholarships.”

That includes awards at the most elite business schools. Students with more than one acceptance can inform schools that they received another offer and ask if any additional scholarship funding is available, he says.

Boost the Odds of MBA Acceptance

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