company swot analysis presentation

SWOT Analysis: How To Do One [With Template & Examples]

Published: October 05, 2023

As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis.

This framework can help you develop a plan to determine your priorities, maximize opportunities, and minimize roadblocks as you scale your organization. Below, let’s go over exactly what a SWOT analysis is, a few SWOT analysis examples, and how to conduct one for your business.

When you’re done reading, you’ll have all the inspiration and tactical advice you need to tackle a SWOT analysis for your business.

What is a SWOT analysis? Importance of a SWOT Analysis How to Write a Good SWOT Analysis SWOT Analysis Examples How to Act on a SWOT Analysis

What is a SWOT analysis?

A SWOT analysis is a strategic planning technique that puts your business in perspective using the following lenses: Strengths, Weaknesses, Opportunities, and Threats. Using a SWOT analysis helps you identify ways your business can improve and maximize opportunities, while simultaneously determining negative factors that might hinder your chances of success.

While it may seem simple on the surface, a SWOT analysis allows you to make unbiased evaluations on:

• Your business or brand.
• Market positioning.
• A new project or initiative.
• A specific campaign or channel.

Practically anything that requires strategic planning, internal or external, can have the SWOT framework applied to it, helping you avoid unnecessary errors down the road from lack of insight.

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Importance of a SWOT Analysis

You’ve noticed by now that SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The framework seems simple enough that you’d be tempted to forgo using it at all, relying instead on your intuition to take these things into account.

But you shouldn’t. Doing a SWOT analysis is important. Here’s why.

SWOT gives you the chance to worry and to dream.

A SWOT analysis is an important step in your strategic process because it gives you the opportunity to explore both the potential risks and the exciting possibilities that lie ahead.  You’re giving yourself the space to dream, evaluate, and worry before taking action. Your insights then turn into assets as you create the roadmap for your initiative.

For instance, when you consider the weaknesses and threats that your business may face, you can address any concerns or challenges and strategize on how to mitigate those risks. At the same time, you can identify strengths and opportunities, which can inspire innovative ideas and help you dream big. Both are equally important. 

SWOT forces you to define your variables.

Instead of diving head first into planning and execution, you’re taking inventory of all your assets and roadblocks. This process will help you  develop strategies that leverage your strengths and opportunities while addressing and mitigating the impact of weaknesses and threats.

As a result, you'll gain a comprehensive understanding of your current situation and create a more specific and effective roadmap. Plus, a SWOT analysis is inherently proactive. That means you'll be better equipped to make informed decisions, allocate resources effectively, and set realistic goals. 

SWOT allows you to account for mitigating factors.

As you identify weaknesses and threats, you’re better able to account for them in your roadmap, improving your chances of success.

Moreover, accounting for mitigating factors allows you to allocate your resources wisely and make informed decisions that lead to sustainable growth. With a SWOT analysis as a guide, you can confidently face challenges and seize opportunities.

SWOT helps you keep a written record.

As your organization grows and changes, you’ll be able to strike things off your old SWOTs and make additions. You can look back at where you came from and look ahead at what’s to come.

In other words, SWOT analyses serve as a tangible history of your progress and provide a reference point for future decision-making. With each update, your SWOT analysis becomes a living document that guides your strategic thinking and helps you stay agile and adaptable in an ever-changing business landscape.

By maintaining this written record, you foster a culture of continuous improvement and empower your team to make data-driven decisions and stay aligned with your long-term vision.

Parts of a SWOT Analysis

Conducting a SWOT analysis will help you strategize effectively, unlock valuable insights, and make informed decisions. But what exactly does a SWOT analysis include?

Let’s explore each component: Strengths, Weaknesses, Opportunities, and Threats.

Your strengths are the unique advantages and internal capabilities that give your company a competitive edge in the market. A strong brand reputation, innovative products or services, or exceptional customer service are just a few examples. By identifying and capitalizing on your strengths, you can foster customer loyalty and build a solid foundation for growth.

No business is flawless. Weaknesses are areas where you may face challenges or fall short of your potential. It could be outdated processes, skill gaps within the team, or inadequate resources. By acknowledging these weaknesses, you can establish targeted initiatives for improvement, upskill your team, adopt new technologies, and enhance your overall operational efficiency.

Opportunities are external factors that can contribute to your company's progress. These may include emerging markets, technological advancements, changes in consumer behavior, or gaps in the market that your company can fill. By seizing these opportunities, you can expand your market reach, diversify your product offerings, forge strategic partnerships, or even venture into untapped territories.

Threats are external factors that are beyond your control and pose challenges to your business. Increased competition, economic volatility, evolving regulatory landscapes, or even changing market trends are examples of threats. By proactively assessing and addressing them, you can develop contingency plans, adjust your strategies, and minimize their impact on your operations.

In a SWOT analysis, you’ll have to take both internal and external factors into account. We’ll cover those next.

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SWOT Analysis Internal and External Factors

A SWOT analysis typically has internal (i.e., within your organization) and external (i.e., outside your organization) factors at play. Here's a breakdown of each.

Internal Factors

Internal factors refer to the characteristics and resources within your organization that directly influence its operations and performance. These factors are completely within your organization's control, so they can be modified, improved, or capitalized upon.

In a SWOT analysis, strengths and weaknesses are categorized as internal factors. Let’s look at a few examples.

• Brand reputation
• Unique expertise
• Loyal customer base
• Talented workforce
• Efficient processes
• Proprietary technology
• Outdated technology
• Inadequate resources
• Poor financial health
• Inefficient processes
• Skill gaps within the team

External Factors

External factors are elements outside the organization's control that have an impact on its operations, market position, and success. These factors arise from the industry climate and the broader business environment. You typically have no control over external factors, but you can respond to them.

In a SWOT analysis, opportunities and threats are categorized as external factors. Let’s look at a few examples.

• Emerging markets
• Changing consumer trends
• Technological advancements
• Positive shifts in regulations
• New gaps in the market you could fill
• Intense competition
• Economic downturns
• Disruptive technologies
• Changing regulations
• Negative shifts in consumer behavior

Remember, a well-rounded SWOT analysis empowers you to capitalize on strengths, address weaknesses, seize opportunities, and navigate threats — all while making informed decisions for the future.

Now, let’s take a look at how you can write a good SWOT analysis for yourself or for stakeholders.

How do you write a good SWOT analysis?

There are several steps you’ll want to take when evaluating your business and conducting a strategic SWOT analysis.

1. Download HubSpot's SWOT Analysis Template.

There’s no need to start from scratch for your analysis. Instead, start by downloading a free, editable template from HubSpot. Feel free to use the model yourself, or create your own as it suits your needs.

3. Identify your objective.

Before you start writing things down, you’ll need to figure out what you’re evaluating with your SWOT analysis.

Be specific about what you want to analyze. Otherwise, your SWOT analysis may end up being too broad, and you’ll get analysis paralysis as you are making your evaluations.

If you’re creating a new social media program, you’ll want to conduct an analysis to inform your content creation strategy. If you’re launching a new product, you’ll want to understand its potential positioning in the space. If you’re considering a brand redesign, you’ll want to consider existing and future brand conceptions.

All of these are examples of good reasons to conduct a SWOT analysis. By identifying your objective, you’ll be able to tailor your evaluation to get more actionable insights.

4. Identify your strengths.

“Strengths” refers to what you are currently doing well. Think about the factors that are going in your favor as well as the things you offer that your competitors just can’t beat.

For example, let’s say you want to use a SWOT analysis to evaluate your new social media strategy.

If you’re looking at a new social media program, perhaps you want to evaluate how your brand is perceived by the public. Is it easily recognizable and well-known? Even if it’s not popular with a widespread group, is it well-received by a specific audience?

Next, think about your process: Is it effective or innovative? Is there good communication between marketing and sales?

Finally, evaluate your social media message, and in particular, how it differs from the rest of the industry. I’m willing to bet you can make a lengthy list of some major strengths of your social media strategy over your competitors, so try to dive into your strengths from there.

5. Identify your weaknesses.

In contrast to your strengths, what are the roadblocks hindering you from reaching your goals? What do your competitors offer that continues to be a thorn in your side?

This section isn’t about dwelling on negative aspects. Rather, it’s critical to foresee any potential obstacles that could mitigate your success.

When identifying weaknesses, consider what areas of your business are the least profitable, where you lack certain resources, or what costs you the most time and money. Take input from employees in different departments, as they’ll likely see weaknesses you hadn’t considered.

If you’re examining a new social media strategy, you might start by asking yourself these questions: First, if I were a consumer, what would prevent me from buying this product, or engaging with this business? What would make me click away from the screen?

Second, what do I foresee as the biggest hindrance to my employees’ productivity, or their ability to get the job done efficiently? What derails their social media efforts?

6. Consider your opportunities.

This is your chance to dream big. What are some opportunities for your social media strategy you hope, but don’t necessarily expect, to reach?

For instance, maybe you’re hoping your Facebook ads will attract a new, larger demographic. Maybe you’re hoping your YouTube video gets 10,000 views and increases sales by 10%.

Whatever the case, it’s important to include potential opportunities in your SWOT analysis. Ask yourself these questions:

• What technologies do I want my business to use to make it more effective?
• What new target audience do I want to reach?
• How can the business stand out more in the current industry?
• Is there something our customers complain about that we could fix?

The opportunities category goes hand-in-hand with the weaknesses category. Once you’ve made a list of weaknesses, it should be easy to create a list of potential opportunities that could arise if you eliminate your weaknesses.

7. Contemplate your threats.

It’s likely, especially if you’re prone to worry, you already have a good list of threats in your head.

If not, gather your employees and brainstorm. Start with these questions:

• What obstacles might prevent us from reaching our goals?
• What’s going on in the industry, or with our competitors, that might mitigate our success?
• Is there new technology out there that could conflict with our product?

Writing down your threats helps you evaluate them objectively.

For instance, maybe you list your threats in terms of least and most likely to occur and divide and conquer each. If one of your biggest threats is your competitor’s popular Instagram account, you could work with your marketing department to create content that showcases your product’s unique features.

SWOT Analysis Chart

Download a free SWOT analysis chart included in HubSpot’s free market research kit .

A SWOT analysis doesn’t have to be fancy. Our SWOT analysis chart provides a clear and structured framework for capturing and organizing your internal strengths and weaknesses, and external opportunities and threats. It's the perfect visual aid to make sense of the wealth of information gathered during your analysis.

(Plus, you can always customize and paste it into a document you plan to share with stakeholders.)

But remember: Filling out the SWOT chart is just one step in the process. Combine it with our entire market research kit , and you'll have all the tools necessary to help your organization navigate new opportunities and threats.

SWOT Analysis Examples

The template above helps get you started on your own SWOT analysis.

But, if you’re anything like me, it’s not enough to see a template. To fully understand a concept, you need to see how it plays out in the real world.

These SWOT examples are not exhaustive. However, they are a great starting point to inspire you as you do your own SWOT analysis.

Apple’s SWOT analysis

Here’s how we’d conduct a SWOT analysis on Apple.

First off, strengths. While Apple has many strengths, let’s identify the top three:

• Brand recognition.
• Innovative products.
• Ease of use.

Apple’s brand is undeniably strong, and its business is considered the most valuable in the world . Since it’s easily recognized, Apple can produce new products and almost ensure a certain degree of success by virtue of the brand name itself.

Apple’s highly innovative products are often at the forefront of the industry. One thing that sets Apple apart from the competition is its product inter-connectivity.

For instance, an Apple user can easily sync their iPhone and iPad together. They can access all of their photos, contacts, apps, and more no matter which device they are using.

Lastly, customers enjoy how easy it is to use Apple’s products. With a sleek and simple design, each product is developed so that most people can quickly learn how to use them.

Next, let’s look at three of Apple’s weaknesses.

• High prices
• Closed ecosystem
• Lack of experimentation

While the high prices don’t deter Apple’s middle- and upper-class customer base, they do hinder Apple’s ability to reach a lower-class demographic.

Apple also suffers from its own exclusivity. Apple controls all its services and products in-house, and while many customers become loyal brand advocates for this reason, it means all burdens fall on Apple employees.

Ultimately, Apple’s tight control over who distributes its products limits its market reach.

Lastly, Apple is held to a high standard when it comes to creating and distributing products. Apple’s brand carries a high level of prestige. That level of recognition inhibits Apple from taking risks and experimenting freely with new products that could fail.

Now, let’s take a look at opportunities for Apple.

It’s easy to recognize opportunities for improvement, once you consider Apple’s weaknesses. Here’s a list of three we came up with:

• Expand distribution options.
• Create new product lines.
• Technological advancement.

One of Apple’s biggest weaknesses is its distribution network, which, in the name of exclusivity, remains relatively small. If Apple expanded its network and enabled third-party businesses to sell its products, it could reach more people globally, while alleviating some of the stress currently put on in-house employees.

There are also plenty of opportunities for Apple to create new products. Apple could consider creating more affordable products to reach a larger demographic, or spreading out into new industries — Apple self-driving cars, perhaps?

Finally, Apple could continue advancing its products’ technology. Apple can take existing products and refine them, ensuring each product offers as many unique features as possible.

Finally, let’s look at threats to Apple.

Believe it or not, they do exist.

Here are three of Apple’s biggest threats:

• Tough competition.
• International issues.

Apple isn’t the only innovative tech company out there, and it continues to face tough competition from Samsung, Google, and other major forces. In fact, Samsung sold more smartphones than Apple did in Q1 of 2022 , shipping 17 million more units than Apple and holding 24% of the market share.

Many of Apple’s weaknesses hinder Apple’s ability to compete with the tech corporations that have more freedom to experiment, or that don’t operate in a closed ecosystem.

A second threat to Apple is lawsuits. Apple has faced plenty of lawsuits, particularly between Apple and Samsung . These lawsuits interfere with Apple’s reputable image and could steer some customers to purchase elsewhere.

Finally, Apple needs to improve its reach internationally. The company isn’t number one in China and doesn’t have a very positive relationship with the Chinese government. In India, which has one of the largest consumer markets in the world, Apple’s market share is low , and the company has trouble bringing stores to India’s market.

If Apple can’t compete globally the way Samsung or Google can, it risks falling behind in the industry.

Starbucks SWOT Analysis

Now that we’ve explored the nuances involved with a SWOT analysis, let’s fill out a SWOT template using Starbucks as an example.

Here’s how we’d fill out a SWOT template if we were Starbucks:

Download this Template for Free

Restaurant Small Business SWOT Analysis

Some small business marketers may have difficulty relating to the SWOTs of big brands like Apple and Starbucks. Here’s an example of how a dine-in Thai restaurant might visualize each element.

Small restaurants can lean into their culinary expertise and service skills to find opportunities for growth and brand awareness. A SWOT analysis can also help identify weaknesses that can be improved, such as menu variation and pricing.

While a restaurant might not be as worried about high-level lawsuits, a small business might be more concerned about competitors or disruptors that might enter the playing field.

Local Boutique SWOT Analysis

In another small business example, let’s take a look at a SWOT analysis for a local boutique.

This shop might be well known in its neighborhood, but it also might take time to build an online presence or get its products in an online store.

Because of this, some of its strengths and opportunities might relate to physical factors while weaknesses and threats might relate to online situations.

How to Act on a SWOT Analysis

After conducting a SWOT analysis, you may be asking yourself: What’s next?

Putting together a SWOT analysis is only one step. Executing the findings identified by the analysis is just as important — if not more.

Put your insights into action using the following steps.

Take advantage of your strengths.

Use your strengths to pursue opportunities from your analysis.

For example, if we look at the local boutique example above, the strength of having affordable prices can be a value proposition. You can emphasize your affordable prices on social media or launch an online store.

Address your weaknesses.

Back to the boutique example, one of its weaknesses is having a poor social media presence. To mitigate this, the boutique could hire a social media consultant to improve its strategy. They may even tap into the expertise of a social-savvy employee.

Make note of the threats.

Threats are often external factors that can’t be controlled, so it’s best to monitor the threats outlined in your SWOT analysis to be aware of their impacts on your business.

When to Use a SWOT Analysis

While the examples above focus on business strategy in general, you can also use a SWOT analysis to evaluate and predict how a singular product will play out in the market.

Ultimately, a SWOT analysis can measure and tackle both big and small challenges, from deciding whether or not to launch a new product to refining your social media strategy.

Editor's note: This post was originally published in May 2018 and has been updated for comprehensiveness.

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SWOT analysis: Examples and templates

A SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan. It’s used for strategic planning and to stay ahead of market trends. Below, we describe each part of the SWOT framework and show you how to conduct your own.

Whether you’re looking for external opportunities or internal strengths, we’ll walk you through how to perform your own SWOT analysis, with helpful examples along the way. 

What is a SWOT analysis?

A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or even a specific project. It’s most widely used by organizations—from small businesses and non-profits to large enterprises—but a SWOT analysis can be used for personal purposes as well. 

While simple, a SWOT analysis is a powerful tool for helping you identify competitive opportunities for improvement. It helps you improve your team and business while staying ahead of market trends.

What does SWOT stand for?

SWOT is an acronym that stands for: 

Opportunities

When analyzed together, the SWOT framework can paint a larger picture of where you are and how to get to the next step. Let’s dive a little deeper into each of these terms and how they can help identify areas of improvement. 

Strengths in SWOT refer to internal initiatives that are performing well. Examining these areas helps you understand what’s already working. You can then use the techniques that you know work—your strengths—in other areas that might need additional support, like improving your team’s efficiency . 

When looking into the strengths of your organization, ask yourself the following questions:

What do we do well? Or, even better: What do we do best?

What’s unique about our organization?

What does our target audience like about our organization?

Which categories or features beat out our competitors?

 Example SWOT strength:

Customer service: Our world-class customer service has an NPS score of 90 as compared to our competitors, who average an NPS score of 70.

Weaknesses in SWOT refer to internal initiatives that are underperforming. It’s a good idea to analyze your strengths before your weaknesses in order to create a baseline for success and failure. Identifying internal weaknesses provides a starting point for improving those projects.

Identify the company’s weaknesses by asking:

Which initiatives are underperforming and why?

What can be improved?

What resources could improve our performance?

How do we rank against our competitors?

Example SWOT weakness:

E-commerce visibility: Our website visibility is low because of a lack of marketing budget , leading to a decrease in mobile app transactions.

Opportunities in SWOT result from your existing strengths and weaknesses, along with any external initiatives that will put you in a stronger competitive position. These could be anything from weaknesses that you’d like to improve or areas that weren’t identified in the first two phases of your analysis. 

Since there are multiple ways to come up with opportunities, it’s helpful to consider these questions before getting started:

What resources can we use to improve weaknesses?

Are there market gaps in our services?

What are our business goals for the year?

What do your competitors offer?

Example SWOT opportunities:

Marketing campaign: To improve brand visibility, we’ll run ad campaigns on YouTube, Facebook, and Instagram.

Threats in SWOT are areas with the potential to cause problems. Different from weaknesses, threats are external and ‌out of your control. This can include anything from a global pandemic to a change in the competitive landscape. 

Here are a few questions to ask yourself to identify external threats:

What changes in the industry are cause for concern?

What new market trends are on the horizon?

Where are our competitors outperforming us?

Example SWOT threats:

New competitor: With a new e-commerce competitor set to launch within the next month, we could see a decline in customers.

SWOT analysis example

One of the most popular ways to create a SWOT analysis is through a SWOT matrix—a visual representation of strengths, weaknesses, opportunities, and threats. The matrix comprises four separate squares that create one larger square. 

A SWOT matrix is great for collecting information and documenting the questions and decision-making process . Not only will it be handy to reference later on, but it’s also great for visualizing any patterns that arise. 

Check out the SWOT matrix below for a simple example. As you can see, each of the quadrants lists out the company's strengths, weaknesses, opportunities, and threats.

When used correctly and effectively, your matrix can be a great toolkit for evaluating your organization’s strengths and weaknesses. 

How to do a SWOT analysis, with examples 

A SWOT analysis can be conducted in a variety of ways. Some teams like to meet and throw ideas on a whiteboard, while others prefer the structure of a SWOT matrix. However you choose to make your SWOT analysis, getting creative with your planning process allows new ideas to flow and results in more unique solutions. 

There are a few ways to ensure that your SWOT analysis is thorough and done correctly. Let’s take a closer look at some tips to help you get started.

Tip 1: Consider internal factors 

Often, strengths and weaknesses stem from internal processes. These tend to be easier to solve since you have more control over the outcome. When you come across internal factors, you can start implementing improvements in a couple of different ways.

Meet with department stakeholders to form a business plan around how to improve your current situation.

Research and implement new tools, such as a project management tool , that can help streamline these processes for you. 

Take immediate action on anything that can be changed in 24 hours or less. If you don’t have the capacity, consider delegating these items to others with deadlines. 

The way you go about solving internal factors will depend on the type of problem. If it’s more complex, you might need to use a combination of the above or a more thorough problem management process.

Tip 2: Evaluate external factors

External factors stem from processes outside of your control. This includes competitors, market trends, and anything else that’s affecting your organization from the outside in. 

External factors are trickier to solve, as you can’t directly control the outcome. What you can do is pivot your own processes in a way that mitigates negative external factors. 

You can work to solve these issues by:

Competing with market trends

Forecasting market trends before they happen

Improving adaptability to improve your reaction time

Track competitors using reporting tools that automatically update you as soon as changes occur 

While you won’t be able to control an external environment, you can control how your organization reacts to it. 

Let’s say, for instance, that you’re looking to compete with a market trend. For example, a competitor introduced a new product to the market that’s outperforming your own. While you can’t take that product away, you can work to launch an even better product or marketing campaign to mitigate any decline in sales. 

Tip 3: Hold a brainstorming session

Brainstorming new and innovative ideas can help to spur creativity and inspire action. To host a high impact brainstorming session, you’ll want to: 

Invite team members from various departments. That way, ideas from each part of the company are represented. 

Be intentional about the number of team members you invite, since too many participants could lead to a lack of focus or participation. The sweet spot for a productive brainstorming session is around 10 teammates. 

Use different brainstorming techniques that appeal to different work types.

Set a clear intention for the session.

Tip 4: Get creative

In order to generate creative ideas, you have to first invite them. That means creating fun ways to come up with opportunities. Try randomly selecting anonymous ideas, talking through obviously bad examples, or playing team building games to psych up the team.

Tip 5: Prioritize opportunities

Now, rank the opportunities. This can be done as a team or with a smaller group of leaders. Talk through each idea and rank it on a scale of one through 10. Once you’ve agreed on your top ideas based on team capabilities, competencies, and overall impact, it’s easier to implement them.

Tip 6: Take action

It’s all too easy to feel finished at this stage —but the actual work is just beginning. After your SWOT analysis, you’ll have a list of prioritized opportunities. Now is the time to turn them into strengths. Use a structured system such as a business case , project plan, or implementation plan to outline what needs to get done—and how you plan to do it.

SWOT analysis template

A SWOT analysis template is often presented in a grid format, divided into four quadrants. Each quadrant represents one of the four elements. 

Use this free SWOT analysis template to jump-start your team’s strategic planning.

Identify the strengths that contribute to achieving your objectives. These are internal characteristics that give you an advantage. Some examples could be a strong brand reputation, an innovative culture, or an experienced management team.

Next, focus on weaknesses. These are internal factors that could serve as obstacles to achieving your objectives. Common examples might include a lack of financial resources, high operational costs, or outdated technology. 

Move on to the opportunities. These are external conditions that could be helpful in achieving your goals. For example, you might be looking at emerging markets, increased demand, or favorable shifts in regulations.

Lastly, let's address threats. These are external conditions that could negatively impact your objectives. Examples include increased competition or potential economic downturns.

Why is a SWOT analysis important?

A SWOT analysis can help you improve processes and plan for growth. While similar to a competitive analysis , it differs because it evaluates both internal and external factors. Analyzing key areas around these opportunities and threats will equip you with the insights needed to set your team up for success.

A SWOT analysis isn’t only useful for organizations. With a personal SWOT analysis, you can examine areas of your life that could benefit from improvement, from your leadership style to your communication skills. These are the benefits of using a SWOT analysis in any scenario. 

1. Identifies areas of opportunity

One of the biggest benefits of conducting an analysis is to determine opportunities for growth. It’s a great starting point for startups and teams that know they want to improve but aren’t exactly sure how to get started. 

Opportunities can come from many different avenues, like external factors such as diversifying your products for competitive advantage or internal factors like improving your team’s workflow . Either way, capitalizing on opportunities is an excellent way to grow as a team.

2. Identifies areas that could be improved

Identifying weaknesses and threats during a SWOT analysis can pave the way for a better business strategy.

Ultimately, learning from your mistakes is the best way to excel. Once you find areas to streamline, you can work with team members to brainstorm an action plan . This will let you use what you already know works and build on your company’s strengths.

3. Identifies areas that could be at risk

Whether you have a risk register in place or not, it’s always crucial to identify risks before they become a cause for concern. A SWOT analysis can help you stay on top of actionable items that may play a part in your risk decision-making process. 

It may be beneficial to pair your SWOT analysis with a PEST analysis, which examines external solutions such as political, economic, social, and technological factors—all of which can help you identify and plan for project risks .

When should you use a SWOT analysis?

You won’t always need an in-depth SWOT analysis. It’s most useful for large, general overviews of situations, scenarios, or your business.

A SWOT analysis is most helpful:

Before you implement a large change—including as part of a larger change management plan

When you launch a new company initiative

If you’d like to identify opportunities for growth and improvement

Any time you want a full overview of your business performance

If you need to identify business performance from different perspectives

SWOT analyses are general for a reason—so they can be applied to almost any scenario, project, or business. 

SWOT analysis: Pros and cons

Although SWOT is a useful strategic planning tool for businesses and individuals alike, it does have limitations. Here’s what you can expect.

The simplicity of SWOT analysis makes it a go-to tool for many. Because it is simple, it takes the mystery out of strategic planning and lets people think critically about their situations without feeling overwhelmed. 

For instance, a small bakery looking to expand its operations can use SWOT analysis to easily understand its current standing. Identifying strengths like a loyal customer base, weaknesses such as limited seating space, opportunities like a rising trend in artisanal baked goods, and threats from larger chain bakeries nearby can all be accomplished without any specialized knowledge or technical expertise.

Versatility

Its versatile nature allows SWOT analysis to be used across various domains. Whether it’s a business strategizing for the future or an individual planning their career path, SWOT analysis lends itself well. 

For example, a tech start-up in the competitive Silicon Valley landscape could employ SWOT to navigate its pathway to profitability. Strengths might include a highly skilled development team; weaknesses could be a lack of brand recognition; opportunities might lie in emerging markets; and threats could include established tech giants. 

Meaningful analysis

SWOT excels in identifying external factors that could impact performance. It nudges organizations to look beyond the present and anticipate potential future scenarios. 

A retail company, for example, could use SWOT analysis to identify opportunities in e-commerce and threats from changing consumer behavior or new competitors entering the market. By doing so, the company can strategize on how to leverage online platforms to boost sales and counteract threats by enhancing the customer experience or adopting new technologies.

Subjectivity and bias

The subjective nature of SWOT analysis may lead to biases. It relies heavily on individual perceptions, which can sometimes overlook crucial data or misinterpret information, leading to skewed conclusions. 

For example, a manufacturing company might undervalue the threat of new entrants in the market due to an overconfidence bias among the management. This subjectivity might lead to a lack of preparation for competitive pricing strategies, ultimately affecting the company's market share.

Lack of prioritization

SWOT analysis lays out issues but falls short on prioritizing them. Organizations might struggle to identify which elements deserve immediate attention and resources. 

For instance, a healthcare provider identifying numerous opportunities for expansion into new services may become overwhelmed with the choices. Without a clear way to rank these opportunities, resources could be spread too thinly or given to projects that do not have as much of an impact, leading to less-than-ideal outcomes.

Static analysis

Since SWOT analysis captures a snapshot at a particular moment, it may miss the evolving nature of challenges and opportunities, possibly leading to outdated strategies. An example could be a traditional retail business that performs a SWOT analysis and decides to focus on expanding physical stores, overlooking the growing trend of e-commerce. As online shopping continues to evolve and gain popularity, the static analysis might lead to investment in areas with diminishing returns while missing out on the booming e-commerce market trend.

SWOT analysis FAQ

What are the five elements of swot analysis.

Traditionally, SWOT stands for its four main elements: strengths, weaknesses, opportunities, and threats. However, a fifth essential element often overlooked is "actionable strategies." Originally developed by Albert Humphrey, SWOT is more than just a list—it's a planning tool designed to generate actionable strategies for making informed business decisions. This fifth element serves to tie the other four together, enabling departments like human resources and marketing to turn analysis into actionable plans.

What should a SWOT analysis include?

A comprehensive SWOT analysis should focus on the internal and external factors that affect your organization. Internally, consider your strong brand and product line as your strengths, and maybe your supply chain weaknesses. Externally, you'll want to look at market share, partnerships, and new technologies that could either pose opportunities or threats. You should also account for demographics, as it helps in market targeting and segmentation.

How do you write a good SWOT analysis?

Writing an effective SWOT analysis begins with research. Start by identifying your strengths, like a strong brand, and your weaknesses, like a small human resources department. Following that, look outward to find opportunities, possibly in technological advancement, and threats, like fluctuations in market share. Many businesses find it helpful to use a free SWOT analysis template to structure this information. A good SWOT analysis doesn't just list these elements; it integrates them to provide a clear roadmap for making business decisions.

What are four examples of threats in SWOT analysis?

New technologies: Rapid technological advancement can make your product or service obsolete.

Supply chain disruptions: Whether due to natural disasters or geopolitical tensions, an unstable supply chain can seriously jeopardize your operations.

Emerging competitors: New players entering the market can erode your market share and offer alternative solutions to your customer base.

Regulatory changes: New laws or regulations can add costs and complexity to your business, affecting your competitiveness.

How do you use a SWOT analysis?

Once you've completed a SWOT analysis, use the results as a decision-making aid. It can help prioritize actions, develop strategic plans that play to your strengths, improve weaknesses, seize opportunities, and counteract threats. It’s a useful tool for setting objectives and creating a roadmap for achieving them.

Plan for growth with a SWOT analysis

A SWOT analysis can be an effective technique for identifying key strengths, weaknesses, opportunities, and threats. Understanding where you are now can be the most impactful way to determine where you want to go next. 

Don’t forget, a bit of creativity and collaboration can go a long way. Encourage your team to think outside of the box with 100+ team motivational quotes .

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PESTLE Analysis

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How to Make an Effective SWOT Analysis Presentation in 6 Steps

Last Updated: Apr 26, 2022 by PESTLEanalysis Contributor Filed Under: Education , SWOT Analysis

Businesses use various tools to help them understand their relative position in the market. The Strengths, Weaknesses, Opportunities, and Threats (or SWOT) analysis is one such tool that matches the company’s resources and capabilities to their industry. 

Through the use of a SWOT analysis , the company can gauge internal factors. These can be strengths and weaknesses, while external factors may include opportunities or threats to the business.

Once these factors have been identified, companies can then present this SWOT analysis through a presentation.

An effective SWOT analysis presentation can influence stakeholders’ decisions or the actions they may take. For this reason, it is not enough to identify an organization’s strengths, weaknesses, opportunities, and threats. It is equally important to present them in a manner that is clear, concise, and relevant to its audience.

The following are what to keep in mind when making the ideal SWOT analysis presentation:

1. The Objective of the SWOT Analysis

The presenter should first explain why they made a SWOT analysis . That explanation must include factors taken into consideration when they made the analysis, as well as how the results can be used as leverage for the company.

The presenter should also define the strengths, weaknesses, opportunities, and threats they have found while conducting their analysis.

As a rule, strengths must pertain to factors that can currently give the business leverage, and what the business can do to optimize them. Weaknesses should be factors that can lower the organization’s competitiveness, and what they can do to address these weaknesses.

Opportunities are factors that can help the business grow, such as positive changes in government regulations or new markets. Threats, on the other hand, are factors that may challenge the organization’s competitiveness or its current market share. 

2. The Audience for the SWOT Analysis Presentation

The audience of a SWOT analysis presentation can determine the language to be used and the information that will be highlighted.

For example, if the SWOT analysis presentation was created for current or potential investors, they will likely need several statistics and figures to supplement the data presented. They may need concrete examples as well as solid research . If one of the strengths identified is about the business’ good reputation, an actual customer evaluation can back this claim. As much as possible, each factor should tie back to profitability as investors are normally concerned about this point. 

The emphasis of a SWOT analysis presentation may differ depending on the audience . But what is more important is for the presentation to show the interconnectedness of the strengths, weaknesses, opportunities, and threats identified as no business operates in a vacuum. Each of these elements is contextually relevant to the other. 

3. Presenting Key Findings in a Matrix

The matrix form will provide readers with a quick and easy way to identify strengths, weaknesses, opportunities, and threats. The 2×2 matrix can visually present the key findings of each aspect of the analysis. In relaying the results in this way, decision-makers see which findings need to be prioritized as they are ranked from highest to the lowest on the presentation. 

 Priority will depend on several factors such as the overall impact on the organization and the resources available. Since the presentation is in matrix form, the factors should not be more than six to eight. Too many points could distract the readers and shift their attention away from the most important issues. 

The SWOT matrix , however, is not enough. There is a need to provide details of each key point during the presentation. This is to avoid confusion, omissions, or mistakes. For each key point, there should be evidence to prove their significance as well as logical explanations on why these points made it to the list. The presenter should also explain the priority assigned to each point. 

In discussing each point, the presenter should focus on why each point is significant to the organization’s goals or objectives. 

4. Starting Strong

The presenter should first talk about the strengths and weaknesses followed by the opportunities and threats. The negative aspects unearthed in a SWOT analysis are bound to elicit reactions and may even become controversial.

It is recommended to guide any discussion of possible threats to the organization until the last part of the presentation and anticipate a lot of questions. The presenter should be equipped with data and evidence to back up points presented, especially if they’re on the controversial side. When facts are presented, these can help validate the findings.

5. Making a Slide Presentation

In expounding each key finding, use bullet points that follow the 5×7 rule. This means that there should only be a maximum of five points presented per slide where each point has a maximum of seven words. Avoid lengthy descriptions on the slides as this can make the viewers shift from listening to the speaker to reading the texts on the slides. 

To keep people’s attention, there should be a proper balance between the use of texts and graphics. Data visualization can help the audience understand points better. Each slide can use colors, graphics, or charts to emphasize certain points. But in each one, graphics should not affect the readability and clarity of points. 

An alternative to bullet points is  the diamond list diagram  shown below.

For each slide, the presenter should spend at least one minute to discuss the salient points or provide additional information. If the presenter spends less than one minute on a slide, it will make the presentation appear rushed. The presenter, however, should not spend too much time on each slide as this can unnecessarily drag the presentation. 

Prior to the presentation, the presenter should do a test run of the entire presentation to determine the pacing and make adjustments as needed. 

If the entire presentation takes longer than 30 minutes, it needs to be segmented to prevent the audience’s attention from straying. For instance, after discussing the key findings for the organization’s strengths, the presenter can take a five to 10-minute break to answer questions. Each segment needs an equal amount of time to prevent the audience from thinking that longer segments are more important than shorter ones. 

6. Call to Action

A SWOT analysis is a great tool to help businesses find areas to expand and improve. As such, the presentation should end with a call to action. In this Call to Action, the presenter can identify what the audience needs to do next to make the most out of the information presented.

One call to action that the presenter can ask of the audience is to provide feedback about the presentation. Alternatively, they can ask them to raise additional factors that they believe should be included in the analysis.

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SWOT Analysis Examples With Templates [Detailed List]

SWOT analysis is a flexible tool that you can use for various purposes, including analyzing project viability, analyzing market dynamics, and improving personal development. This blog discusses multiple examples of SWOT analysis on different themes to help you get started. This blog will equip you to create outstanding presentations.

Developing a thorough business or product strategy takes time, but doing so is essential to creating a winning team vision. Planning how to transform your product ideas into workable solutions that clients adore requires careful consideration of some crucial factors. Templates for strategic planning facilitate and organize this process. Business executives and product managers frequently utilize SWOT analysis examples to understand the internal and external factors influencing their success comprehensively.

As your company grows, this framework can assist you in creating a strategy to identify your top goals, seize opportunities, and remove obstacles. Therefore, this article will see different SWOT analysis examples and their uses in various fields.

What is a SWOT Analysis?

Before jumping onto discussing different kinds of SWOT analysis examples, let us first see what is a SWOT analysis. A SWOT analysis identifies the opportunities, threats, weaknesses, and strengths of your business or projects.

Despite its simplicity, a SWOT analysis is a valuable technique for assisting you in locating areas of competition where you may make improvements. It keeps you ahead of industry trends and helps you develop your team and business.

SWOT analysis is a straightforward and helpful evaluation model. A SWOT diagram evaluates strengths and weaknesses in addition to examining a variety of internal and external aspects. In addition, this combination of evaluation measures helps obtain a comprehensive understanding of a company, product, brand, or new project early in the project life cycle.

Let’s examine each of these concepts in more detail and see how you can use them to pinpoint areas that need work.

1. Strengths

Strengths are internal efforts that are operating at a high level of performance. By looking at these areas, you can learn what is already effective. Then, you can apply your strengths—the strategies you know work—to other areas that might require more assistance, including increasing the productivity of your staff.

Consider the following inquiries when you assess your organization’s strengths:

• What skills do you possess? What makes our company special?
• What aspects of your organization appeal to our target audience?
• Which features or categories outperform those of our rivals?

2. Weaknesses

Underperforming internal initiatives are referred to as weaknesses in the SWOT analysis. To set a benchmark for success and failure, assessing your strengths before your flaws is a good idea. The first step in making those initiatives better is to identify internal shortcomings.

Determine the company’s weaknesses by the following SWOT analysis examples:

• Which programs are failing, and what causes them to fail?
• What could be made better?
• What tools are available to help us perform better?
• How do we compare to our rivals?

3. Opportunities

Your current SWOT analysis opportunities come from your strengths and weaknesses and any outside activities that will improve your competitiveness. These might be anything from regions that weren’t found in the first two stages of your study to weaknesses that you’d like to strengthen.

Since opportunities might arise in a variety of ways, it’s beneficial to think about the following queries before beginning:

• With what tools can we strengthen our areas of weakness?
• Do our services have any holes in the market?
• What are our yearly business objectives?
• What services do your rivals provide?

In a SWOT analysis, threats are potential sources of trouble. Threats, as opposed to vulnerabilities, are external and uncontrollable. It can involve anything from a shift in the competitive environment to a worldwide pandemic.

To recognize external risks, ask yourself the following questions:

• Which developments in the sector warrant concern?
• What fresh developments in the industry might we expect?
• In what areas are our rivals surpassing us?

Examples of Different Types Of SWOT Analysis

Now that you know what is a SWOT analysis let us see different SWOT analysis examples to understand how you can use them in your business and different scenarios: 

1. Personal SWOT Examples

One of the first examples is a personal SWOT analysis . It helps examine oneself using a well-known structure. SWOT analysis lets you determine your opportunities, weaknesses, and strengths.

A personal SWOT analysis could be helpful to evaluate your progress in some circumstances. For example, you wish to change careers or advance in your current industry. It would be best to approach “threats” in your own SWOT analysis from a different perspective.

You can find areas where you might improve by directly comparing your strengths and weaknesses, as seen in these SWOT examples.

2. SWOT Analysis Examples for Business 

Swot analysis examples for business can help you pinpoint your company’s present advantages and draft a successful long-term strategy. SWOT analysis can also highlight areas of your business operating poorly or that your competitors may take advantage of if you don’t protect them.

A SWOT analysis examines internal and external problems in your organization. As such, you will have control over some of these variables but not all. Once you’ve recorded, identified, and investigated every possible variable in each case, your best action plan will become more apparent.

3. SWOT Analysis For Projects

SWOT analysis examples for projects are established to assess each high-value, complicated strengths, weaknesses, opportunities, and threats of a project. A SWOT analysis identifies the elements supporting or restricting the project’s development. Before a project starts, you can prepare to monitor and control key controllable aspects to make sure the project meets its goals. You can do this by outlining potential risks.

Another compelling reason to do a SWOT analysis is to understand the factors that can help you create an effective, Responsible, Accountable, Consulted, and Informed (RACI) matrix so you have the right people supporting the project at every step.

Conducting a SWOT analysis for project management is similar to performing it to determine overall strategy. Essentially, you’ll want to assemble a group and analyze the strengths, weaknesses, opportunities, and threats associated with any potential projects that leaders or team members suggested. For each project, discuss the following:

Strengths: What internal factors will set this project up for success? 

Weaknesses: What internal weaknesses may hinder the success of this project or make it challenging to complete?

Opportunities: Are there external opportunities you should take advantage of about the project, such as current public opinions, monetary discounts from business partners, or something similar?

Threats: Are there external factors, either now or shortly, that could threaten the project’s success, such as rising costs or the exit of key staff members?

4. Examples

Competitive SWOT analysis examples help you understand your opponent’s perspective easily. It forces you to consider the competitor’s company’s internal strengths and weaknesses as well as the opportunities and threats they face in the external market.

Competitor analysis is crucial and requires meticulous attention to detail. Any successful sales and distribution strategy starts with a thorough understanding of what your competitors are doing, why they are doing it, how they are doing it, what their results are, and why you are different. A SWOT analysis of a competitor is a great way to start understanding where they are right now.

A competitive SWOT analysis contrasts the strengths and weaknesses of an organization with those of its competitors and helps to obtain strategic insights. It supports businesses in determining their competitive advantages, comprehending market dynamics, and creating winning strategies. It aids in making decisions in areas like product development, marketing, and market expansion.

5. Product SWOT Analysis Examples

Product SWOT analysis examples help you honestly evaluate a product from every angle, taking external and internal factors into account to build helpful strategies for teams across the whole business.

Each section of the SWOT framework can provide valuable strategic insight that you might otherwise miss with your heads kept down. It can surface features you should add to keep pace with market trends and help product teams realize where the wind is blowing.

It can even help find opportunities for new products in your existing portfolio or help cement the use case for one you’ve got in the pipeline. Threats and opportunities, meanwhile, can be the building blocks of your ongoing product roadmap .

6. Environmental SWOT Examples

Environmental SWOT analysis helps you decide on the design of the performance management system by identifying internal and external issues. It enables you to gain insight into the state of the industry and the context in which your organization operates. You can get strategies for risk management, adaptability, and strategic planning by environmental SWOT analysis. 

7. Strategic SWOT Analysis Examples 

Strategic SWOT analysis examples compare and contrast internal and external opportunities and threats to guide long-term strategic planning. Businesses can leverage their advantages and reduce any possible threats by doing so. Strategic SWOT analysis assists organizations in matching their strengths with strategic objectives by concentrating on long-term planning and decision-making.

It supports businesses in determining their strategic priorities, allocating resources wisely, and building long-term competitive advantage. Strategic SWOT analysis also helps in decision-making in domains including market expansion, diversification, and innovation.

8. Cultural SWOT Analysis Examples

Cultural SWOT analysis examples assess the performance, innovation, and employee satisfaction effects of an organization’s culture. It supports businesses in addressing cultural issues, maximizing cultural strengths, and creating a productive workplace. It also informs decisions about organizational change projects, employee engagement, and leadership development. With the help of this template, you can determine the following: 

• Robust corporate ideals in the culture of the organization.
• High involvement and morale among employees, creating a happy work atmosphere.
• An innovative and creative work environment with a diverse team representing various backgrounds and viewpoints.
• Channels and practices for effective communication that encourage openness and cooperation.

Weaknesses:

• Lack of alignment between organizational values and employee behaviors.
• Resistance to change or new ideas due to entrenched cultural norms.
• Communication barriers stemming from cultural differences among team members.
• Inconsistencies in enforcing cultural norms across different departments or locations.

Opportunities:

• Accepting cultural diversity improves one’s ability to be creative and solve problems.
• Putting in place cultural training initiatives to promote tolerance and respect for other viewpoints.
• Leveraging cultural characteristics to attract top talent and enhance employee retention.
• Forming alliances with businesses that hold comparable cultural values to increase market penetration.
• Cultural clashes between different departments or teams hinder collaboration and productivity.
• Negative cultural aspects such as micromanagement or lack of accountability affect employee morale.
• Difficulty in retaining diverse talent due to cultural insensitivity or bias.
• External factors such as mergers or acquisitions lead to cultural integration challenges.

9. Technology SWOT Analysis Examples

Technology SWOT analysis examples drive solutions for your products. Once you design products and services that meet your customers’ needs, you must know how to evolve with them to make the product/service up to the mark, and a technology SWOT analysis is precisely for that. 

Anticipating the future requires knowing the context in which you operate, including your internal and external clients, what they need from you, how you can better serve them, and how you stack up against other technology leaders in your industry. SWOT analysis is a valuable tool for developing this comprehensive image. 

Functional business sectors like information technology can use a SWOT analysis for multiple purposes; it is a valuable tool for developing a product’s comprehensive image.

10. SWOT Analysis Examples For Customers

Businesses can improve customer happiness and loyalty by using customer SWOT analysis examples. It helps better understand consumer preferences, behaviors, and expectations. It assists companies with determining the demands of their clients, resolving issues, and setting themselves apart from competitors.

A Customer SWOT analysis informs decisions on product design, marketing strategy , and customer service enhancement. You can determine the following factors:

• Strong brand reputation and recognition among target customers.
• High levels of customer satisfaction and loyalty.
• Comprehensive understanding of customer preferences and buying behavior.
• Robust customer service and support systems in place.
• Limited product or service offerings compared to competitors.
• Inconsistent customer experience across different touchpoints.
• Challenges in effectively addressing customer complaints and feedback.
• Lack of personalized marketing strategies tailored to individual customer segments.

Opportunities

• Growing market demand for innovative products or services.
• Expansion into new customer segments or geographic markets.
• Leveraging technology to enhance customer engagement and communication.
• Collaborating with complementary businesses to offer bundled solutions.
• Intense competition leads to potential customer churn.
• Shifting market trends and preferences affect customer demand.
• Adverse publicity or customer reviews impact brand reputation.
• Regulatory changes or economic downturns affect customer purchasing power.

11. Financial Analysis

Financial SWOT analysis examples help you assess the following things:

Financial Strengths

You can make a list of your strengths before starting your SWOT analysis. Think of everything that improves your present financial condition or gets you closer to your financial objectives. Enumerate all of the assets and skills you have at your disposal to gain a competitive edge. Add your offerings of goods and services and any intangibles, human capital, and unique talents you may have. 

Include any unique qualities to your market and everything you have to offer that your rivals don’t. Think about these advantages and consider how you can best leverage them to provide you with a competitive advantage.

Assess Your Financial Weaknesses

List the internal financial factors that prevent you from competing at the same level as your rivals, such as debt, a lack of income, or cash shortages. Compared to other people in your business, you can find the shortcomings. You can even consider it a weakness if you lack some of your strengths. You can strengthen your future financial status by identifying and addressing the areas where you are weak.

Assess Financial Opportunities

Make another list of opportunities—achievable steps you haven’t yet done or utilized to the fullest. In terms of money, these changes can be investments, income, debt payoff, or interest savings. Incorporate any potential supplier discounts, equipment purchases, or encouraging market trends. 

When you truly consider all the possible paths you could take with your finances, you can nearly always find chances, even if they are first tricky. But you shouldn’t always go for the most profitable possibility. You can have a better chance of success by using your strengths to pursue the best fit.

Assess Financial Threats

Lastly, list every danger or element posing a risk to your company’s finances. These are outside factors that you might not always be able to control.

Think about the things that your rivals do better. Do they have a broader range of products, better customer service, or cheaper prices? Ascertain which ones are most dangerous for you or your company, then devise strategies to counter them. Instead of attempting to stop every threat, try reducing as many of these risks as possible.

12. Industry SWOT Analysis Example

Industry SWOT analysis examples help assess the macroeconomic conditions, legal frameworks, and technological developments that affect an industry. A SWOT study of an industry could look at things like legislative changes, technological disruptions, market growth, and the level of competition. 

• Strengths: Growing customer demand for environmentally friendly transportation and technological developments in electric car technology.
• Weaknesses: Extravagant production expenses and dependence on worldwide supply networks.
• Opportunities: Includes growing potential in new markets and government incentives for using electric vehicles.
• Threats: These include regulatory changes that alter emission standards and trade tariffs that impact the price of raw materials.

13. Cross-Functional SWOT Analysis Example

Cross-functional SWOT analysis examples require cooperation between departments or teams to obtain a variety of viewpoints and insights. It aids in the identification of dependencies and the alignment of strategic priorities within the company. 

It helps in Decision-making in domains like product creation, market expansion, and organizational development. Using SlideUpLift’s cross-functional SWOT analysis template, you can identify the particular strengths, weaknesses, opportunities, and threats accordingly.  

• Effective routes for departmental communication.
• Multiple points of view and proficiencies from multidisciplinary groups.
• Streamlined decision-making procedures by working together.
• Information gaps and a need for more openness among departments.
• Opposition to departing from the established departmental frameworks.
• Goals and priorities need to align across functions consistently.
• Utilizing a combination of resources to develop new ideas and products.
• Enhancing client satisfaction with integrated services and solutions.
• Boosting morale and employee engagement through cross-functional initiatives.
• Conflict brought on by different departmental goals.
• Delays in project schedules are a result of communication problems.
• Inefficiencies resulting from unaligned goals.

14. Global SWOT Analysis

Global SWOT analysis examples look at worldwide economic trends, international marketplaces, and geopolitical variables to find opportunities and threats on a global level. It supports businesses in strategically growing their international footprint and navigating the complexities of a globalized world. 

International trade policy, global supply chain management, and market entry strategies are just a few domains where global SWOT analysis helps make decisions.

• Strong reputation and global brand recognition.
• Vast international networks for distribution and market presence.
• Leadership in technological innovation within the industry.
• Exposure to changes in currency exchange rates.
• Supply chains that rely on several foreign partners.
• Difficulties in complying with various regulatory regimes.
• Expansion in emerging markets.
• Strategic alliances to expand the market with nearby companies.
• Growing need for digital services in underprivileged areas.
• Geopolitical concerns impact trade relations and tariffs.
• Key markets’ economic volatility has an impact on consumer expenditure.
• Modifications to regulations that impact compliance obligations and data privacy laws.

SWOT Analysis Templates Collection

This collection provides you with more than 15 slides with different designs. All the slides are fully editable and are compatible with both MS PowerPoint and Google Slides.

SWOT analysis is a fundamental component of strategic planning that provides information on an organization’s possibilities, threats, and internal and external strengths and weaknesses. We discussed various SWOT analysis examples, covering project management, corporate strategy, and personal growth. We demonstrated how to organize these studies efficiently by utilizing SlideUpLift’s PowerPoint templates , providing a road map for well-informed decision-making and plan building. The extensive library of SWOT analysis templates on SlideUpLift is a success accelerator, helping teams, businesses, and individuals overcome obstacles and seize chances.

What is an example SWOT analysis?

A SWOT analysis example demonstrates a business or project’s strengths, weaknesses, opportunities, and threats, aiding in strategic decision-making.

Does SlideUpLift have a sample SWOT analysis available?

Yes, we offer sample SWOT analysis templates to help you structure your assessment effectively based on your organization’s context and objectives.

Can you provide some SWOT analysis opportunities examples?

SWOT analysis opportunities examples include identifying emerging market trends, expanding into new regions, leveraging technology, and forming strategic partnerships.

How to find SWOT examples for businesses?

SlideULift offers SWOT examples tailored for businesses across different sectors, covering aspects such as market positioning, competition, operations, and strategy.

What are some swot analysis of a company example?

swot analysis of a company example evaluates its strengths, weaknesses, opportunities, and threats, providing insights into its strategic position and potential challenges.

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Why present SWOT analysis and how to improve it?

Making a SWOT analysis equals taking a snapshot of your organization in a specific period and analyzing what you do well internally and externally: strengths, weaknesses, opportunities, and threats. SWOT analysis PowerPoint presentation portrays visually what you’re doing right and wrong and where to move to perform better. Indeed, it collects all numbers for comprehensive bar/chart/diagram statistics, adds colors to your situation analysis, and makes the information more memorable to your investors or managers.

What Slides Should the SWOT analysis presentation Include?

The bullet points are the best option to show statements 1,2, 3 to be clear and concise. The time of any audience is likely to be limited, so do not overload their visual memory with plentiful SWOT analysis presentation slides.

You can explain every strength or threat orally but be limited to one sentence in a single line visually. If you need help with this, make sure to contact custom PowerPoint presentation services that know how to play with your text and colors.

Here is the basic outline for your SWOT analysis presentation ppt:

• Intro (what is the company, its market direction, the goal of the presentation, etc.).
• Strengths (what the company does well & how do you make strengths even stronger), e.g., ensured budget, team available, verified technology, etc.
• Weaknesses (what the company does poorly & how you can improve it), e.g., no methodology, lack of experience with the market, no reputation, etc.
• Opportunities (what outside opportunities could the company take advantage of), e.g., increasing demand for the product, positive financial trend, specific market situation, etc.
• Threats (what outside threats could a company be hurt by & what strategies should you have to fight off those threats), e.g., unstable market situation, offers of emerging competition, the geopolitical situation, etc.
• Conclusion (conclude the information, discuss plans, answer the “so what?” question).

Pro Tip: It is easy to list strengths and enjoy how cool you are. However, if you want to prosper, you have to admit your weaknesses and not be scared that people will see how bad you are. No investors will give money to the company seeing no competition and market changes.

How to Design SWOT Analysis?

Your presentation must be visually engaging to cause the expected audience’s impression and results. You should use strong, colorful diagrams & symbols to rock your slides. There are also several ways to design SWOT analysis slides:

• Use simple flat diagrams (show each SWOT item on a separate slide if you have a lot of text).
• Compare internal (strengths and weakness) and external (opportunities and threats SWOT factors separately.
• Present all four SWOT items on one slide if you have a few short keywords (SWOT analysis one-pager).

Preparing the text and designing slides might be a significant burden for your fantasy. That is why we always advise delegating your PowerPoint to a professional presentation agency that can redesign your draft slides or create new ones from scratch.

Hack Your SWOT Analysis PPT Presentation with These Tips

Presenting creatively is complicated for people of different minds and fantasy horizons. Besides, being, e.g., an accountant, you are not supposed to follow the latest PowerPoint trends and Pantone colors. Check out these tips to improve your presentation:

• There are many tutorials on YouTube you can follow step-by-step to stimulate your fantasy or leave it alone 🙂
• Use icons, lines, and other decorative shapes to differentiate strengths from threats visually.
• Sort and distribute text over the slide so that the last rows can see it vividly.
• Choose vibrant and contrasting colors to create associations in viewers’ minds.
• Choose a background that helps to read text, not vice versa.
• If you want to add sub-points, choose methods of 4 rounded rectangles: the main one on the left and three smaller ones on the right (e.g., SWOT action description with a due date, status, etc.).
• Enrich your slides with abundant diagrams and visuals to better explain and depict the topic.

These pieces of advice are not unusual, but still, many people write blue text on black backgrounds, choose fonts from 2007, and are afraid to improvise with icons. So, design wisely but not typically.

The SWOT analysis is a strategic planning technique for an any-size organization at any period of their activity. Such an analysis helps connect with reality, see current wins and flaws, and plan prospects. Today, we’ve talked about how to do a SWOT analysis presentation, and you know now what slides are compulsory to include and how to improve them visually.

If you still need help with slide design, do not hesitate to contact us and get a free consultation on your current or required slides.

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SWOT Analysis

SWOT analysis templates deck helps you present the strengths and weaknesses of your team with clarity. You can easily edit the text placeholders in these slides and replace them with relevant content. Analyzing the strengths, weaknesses, opportunities and threats of an organization is critical to its success. Our SWOT analysis templates feature a clean and creative design with a compelling mix of text and graphic elements. Easily customizable, these slides can be easily included in any existing presentation to make it more appealing. From SWOT matrix to flat SWOT diagrams, these templates can help you create them in minutes

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20+ Free SWOT Analysis Templates

By Midori Nediger , Oct 12, 2023

You know what you need if you’re contemplating producing a new product line, jumping into a new industry, or even just working on a company analysis for a school assignment?

A SWOT analysis chart.

SWOT analysis is a great way to effectively evaluate a person, campaign, strategy or product — and if you want to create a SWOT table that impresses (your stakeholders or your college professor), you need a SWOT analysis template.

Read on to see different types of SWOT analysis templates you can create with Venngage, plus top tips and plenty of SWOT analysis examples.

Click to skip ahead:

SWOT analysis templates for strategic decision making

How to do a swot analysis, swot analysis best practices & design tips (+examples).

Ready to dive into your SWOT analysis? I’ve got some cool templates lined up that you can use as a starting point:

SWOT analysis templates for Word

Swot analysis templates for powerpoint, personal swot analysis templates, company swot analysis templates, marketing swot analysis templates, nonprofit swot analysis templates, exec swot analysis templates, consultant swot analysis templates.

You can actually edit any of our SWOT analysis templates above and add them to your Word document as an image file. We offer PNG or PNG HD download options.

Here’s another example of a SWOT analysis template you can create for your Word or Google Docs file:

Note: download capability is only available in a paid Venngage plan .

To create a SWOT analysis for PowerPoint or Google Slides presentation, you can edit one of Venngage’s professionally designed SWOT analysis templates and download them as a PNG. A Venngage Business user can also download the template as a PPTX file and upload it directly to your presentation as a slide.

Besides simple SWOT analysis templates, we also offer presentation templates containing SWOT charts:

To use a Personal SWOT analysis template, first, identify your strengths, weaknesses, opportunities and threats. Prioritize and make action plans for personal and professional growth based on the analysis.

Comparing strengths and weaknesses directly can help give you clarity over areas that you can improve, like in this personal SWOT analysis example.

Rather than thinking about competitors or change in the market, think more about things that may hold you back personally – i.e. a lack of business finances , or an upcoming relocation, as you can see in this SWOT analysis example.

When composing a SWOT analysis for a company, start by taking stock of the company’s internal capabilities. This includes what the company excels at, such as a strong brand or skilled workforce. Be honest about areas where there’s room for improvement.

Next, consider external factors that can impact the company. This could involve exciting possibilities like new markets or technological advancements. Be mindful of potential challenges like increased competition or economic instability.

It aids in understanding the competitive landscape, customer preferences and market trends, allowing companies to make informed decisions about product development, marketing strategies and market expansion.

Simultaneously, honestly identify internal weaknesses such as inadequate resources, operational inefficiencies or gaps in skills.

To thoroughly assess the external environment, remain attentive to emerging market trends and potential growth areas as opportunities, while also considering potential threats such as evolving consumer preferences, regulatory changes or intensified market competition.

It is crucial to maintain objectivity, involve key stakeholders and consider the analysis in the context of both short-term and long-term business objectives. That way, you can ensure the strategic insights gleaned from the SWOT analysis are effectively translated into actionable plans and initiatives.

Analyzing your marketing plan with a SWOT template is a strategic approach. Simply list your marketing strengths (brand recognition, creative content) and weaknesses (limited budget, outdated website).

Then, consider external factors like new social media trends or increased competition. By understanding these elements, you can craft a plan to leverage strengths for new opportunities, address weaknesses to not miss out, and adapt to external challenges.

Most importantly, don’t forget to regularly revisit this analysis to stay on top of the ever-changing marketing landscape.

Equally, by looking at opportunities you can begin to understand potential new markets, as well as under-served areas that you already market within. Marketers, consultants and freelancers often include SWOT analyses in competitor analysis reports .

Looking for more marketing resources?

• How to conduct a SWOT analysis in marketing (+examples)
• The complete guide to marketing infographics
• How to use SEO in your visual marketing
• How to make a marketing plan

Nonprofit organizations can use SWOT analyses to help inform their strategic planning.

A SWOT is a great way to understand how your nonprofit fits into the market, and how you can maximize your impact by running effective targeted campaigns and fundraising initiatives. This SWOT analysis example showcases areas where a nonprofit can improve.

Especially in nonprofits, you often don’t have the luxury of testing out multiple ideas or strategies due to time and budget constraints. Conducting a SWOT analysis early on in your strategy development can help you make the most informed decisions. This SWOT analysis example highlights the threats that a nonprofit should be looking to overcome soon.

Looking for more nonprofit guides?

• The complete nonprofit marketing guide
• Nonprofit communication resources
• Nonprofit storytelling examples

Execs have to wear many different hats within their roles and organizations. Business development is a crucial part of company success, and being fully aware of your organizational strengths and weaknesses is invaluable. For example, there are numerous opportunities in this SWOT analysis example.

When going through a period of rapid growth within your business, you should take some time to conduct a SWOT analysis. This will help to ensure that you are able to reach your growth goals. Doing a SWOT also helps you identify any possible weaknesses that may become issues for your growth further down the line.

The weaknesses in this free SWOT analysis template for Word should be addressed quickly before they become a threat to the company.

A SWOT diagram can also be used to help evaluate employees’ work. You can assess your employees’ performances and provide detailed feedback, like in this SWOT analysis example.

Interested in more resources?

• Business letterhead templates
• Mind map templates
• Business pitch deck templates
• How to write a project plan

Consultants are in a unique position because they are looking to market themselves. Starting out as a consultant can be difficult, but conducting a SWOT analysis of yourself as a consultant can help you discover any unique selling points for your services.

You might also want to conduct a SWOT analysis when delivering work for clients. A SWOT can help inform any project or growth plans that you are recommending. The SWOT analysis example below makes a strong case for the business.

Take a look at page 4 of this consulting proposal template for an example of how to use SWOT analyses in a consulting proposal :

Looking for more consulting templates?

• Consulting proposal templates
• Business proposal templates
• Job proposal templates

A SWOT analysis helps you understand your business’s current position in the market and aids in developing strategies to leverage strengths, mitigate weaknesses, capitalize on opportunities and counter threats.

Follow these simple steps to create a comprehensive SWOT analysis:

• Identify strengths: Recognize internal positive attributes that are within your control, such as unique selling points, skilled workforce or strong brand recognition.
• Pinpoint weaknesses: Assess internal areas that need improvement, such as lack of resources, inefficient processes or poor brand reputation.
• Recognize opportunities: Analyze external factors that could benefit your business, such as emerging markets, technological advancements or changes in consumer behavior.
• Acknowledge threats: Consider external factors that could potentially harm your business, such as new competitors, changing regulations or economic downturns.

Whilst a SWOT diagram is a fairly straightforward evaluation model, there are a couple of SWOT best practice tips you should follow in order to maximize the effectiveness of your SWOT:

Use measurable and quantifiable statements in your SWOT

You should be able to evidence all of the points in your SWOT template, aka prove that you are good at the thing you said you are good at. Highlighting quick delivery is great, but specifying delivery times, like in the template below, is even better:

Make sure all areas of your business are represented when developing the SWOT

Get feedback from different departments on both what their strengths/weaknesses are, but ask what they think your strengths/weaknesses are. This SWOT analysis example has gathered feedback from multiple teams.

Try and keep the lists an even number

If you have 5 strengths, find 5 weaknesses. For every opportunity, try and write down a threat. This makes it easier to compare the categories in your SWOT template.

Have a goal in mind when doing your SWOT analysis

Whether this is developing a new project plan or business, or scaling your revenue – a SWOT diagram is particularly useful when there’s a definitive outcome you’re trying to achieve.

When doing your SWOT analysis, explicitly tie each strength, weakness, opportunity and threat back to how it impacts achieving your goal with this template:

Don’t aim for the perfect SWOT list straight away

When you’re customizing your SWOT analysis template, start with much longer lists gathered in a brainstorming session and whittle the lists down.

Talk about each factor in a category and figure out which ones matter the most to have your SWOT analysis focusing on the most important stuff. Methods like voting or group agreement typically work in this type of setting.

Using online templates or ready-made structures can help organize your thoughts and brainstorming sessions. Here’s one to help you capture your ideas easily.

Make sure your SWOT is thorough

Make sure you’ve thought about every possible strength, weakness, threat, and opportunity. A SWOT is only as valuable as the information you include, so make sure you do your due diligence during the analysis. Take inspiration from this SWOT analysis example.

Format your SWOT in a way that makes sense for multiple uses

If you plan to present your SWOT analysis to an executive at your company, make sure it is clear to understand, and presented in a way that makes it easy to take in all of the information at once – such as a 2×2 grid template. If it’s for a company presentation, use a horizontal SWOT analysis template for PowerPoint.

Think short, mid and long term impacts

Your product might be great now, but what could be happening in the next 6 months that might affect that? What about within the next year? Sure that competitor could be small fish now, but what about if they have an aggressive growth plan in place? You need to be prepared for that to stay ahead of the game, and that’s where a SWOT analysis template comes in.

For example, in this SWOT analysis, both short and long term opportunities were taken into consideration:

Use clever design tricks

Use color in your SWOT matrix to help grab attention. Differentiate different areas of your SWOT, as this SWOT analysis template does.

Are you ready to create your SWOT analysis?

A SWOT analysis is an invaluable tool for evaluation and is particularly useful for small businesses or businesses in times of change. Make sure you follow these SWOT analysis best practice tips to maximize your evaluation opportunities and further your evaluation by conducting a thorough Competitor Analysis .

All of the SWOT analysis examples featured in this blog post are fully customizable SWOT analysis templates available for use on Venngage.  You can also use our Smart Templates to create documents easily.

Once you’ve created your business or personal SWOT analysis, make sure to keep a copy safe for the next time you conduct an evaluation. With Venngage you can keep your work online or download a SWOT analysis PDF if you’re a Business user.

SWOT Analysis

Immerse yourself in our impressive collection of SWOT Analysis templates, expertly crafted to enrich your PowerPoint and Google Slides presentations.

SWOT Analysis is a strategic planning tool that evaluates the Strengths, Weaknesses, Opportunities, and Threats of a project, organization, or situation. It is an essential framework for presentations related to business strategy, marketing, and decision-making.

Leverage our captivating SWOT Analysis templates to create a memorable presentation that resonates with your audience and drives informed decision-making.

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SWOT Analysis Presentation Template

Identify the subject of the swot analysis, gather data about the strengths of the subject, gather data about the weaknesses of the subject, gather data about the opportunities for the subject, gather data about the threats to the subject, organise gathered data.

• 1 Strengths
• 2 Weaknesses
• 3 Opportunities

Draft SWOT Analysis

Approval: draft swot analysis.

• Draft SWOT Analysis Will be submitted

Finalise SWOT Analysis

Design swot analysis presentation template, draft presentation, approval: draft presentation.

• Draft presentation Will be submitted

Update presentation based on feedback

Finalise presentation, schedule presentation, prepare for presentation.

• 1 Create slides
• 2 Practice timing
• 3 Prepare handouts

Conduct practice run of presentation

Approval: practice run of presentation.

• Conduct practice run of presentation Will be submitted

Make final adjustments to Presentation

Deliver swot analysis presentation, take control of your workflows today., more templates like this.

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Free Business SWOT Analysis Template for PowerPoint and Google Slides Presentation

In PowerPoint School, we have brought another business SWOT analysis template that can help to illustrate the strengths, weaknesses, opportunities, and threats. It is an animated PowerPoint presentation slide template but will work in Google Slides, Keynote, and Canva as well.

About this Animated Business SWOT Slide

This PowerPoint SWOT analysis presentation template is fully animated, featuring four text layout options and an image placeholder. Each element of the slide is professionally animated. Additionally, it provides six different gradient color variations, allowing you to choose colors according to your preferences or needs.

Features of this SWOT Analysis Template:

• Fully Animated PowerPoint SWOT analysis slide
• Ready-to-use free SWOT presentation template
• Includes 6 unique gradient color combinations
• Drag and drop animated image placeholder
• Present your SWOT analysis like a professional
• Get both with and without animation files
• Get the gradient color codes with the template
• Easily customizable text boxes & shapes
• Compatible with Google Slides & Canva as well

Watch this Animated SWOT Analysis Template:

Watch the video presentation of this free animated business SWOT analysis template and get more details about it.

Get this Free Business SWOT Template:

Download our free PowerPoint SWOT analysis template featuring six pre-built gradient color themes. Additionally, explore our collection of other free SWOT analysis templates to enhance the quality of your presentation slides.

More Information About this PowerPoint SWOT Analysis Presentation Slide:

This SWOT analysis template offers four text layout options and includes an image placeholder. Use the text boxes to provide brief details about strengths, weaknesses, opportunities, and threats. You can also add an image relevant to your SWOT presentation. It’s important to note that adding images and text won’t affect the animation settings unless you delete any elements from the slide.

Check Slides from Other Categories:

In PowerPoint School , we are covering different categories of slides that are commonly used in any type of presentation. Our available categories include welcome slides, table of contents , mission and vision slides, about slides, services slides, team members , pricing tables , SWOT analysis slides , and customer testimonials . It’s worth noting that we frequently update our slide collections, so keep an eye on each category to access the latest templates.

Frequently Asked Questions:

Here, we have tried to answer some of your questions and a few important details about this free animated PowerPoint SWOT analysis template.

Where should I use this SWOT template?

In most cases, a business presentation requires a SWOT analysis slide. It helps to identify and illustrate the strengths, weaknesses, opportunities, and threats of a particular business or industry. Whether you’re working on a presentation, report, or explainer video, or need elements for print & web, this business SWOT analysis template can be a valuable addition to your resources.

Which font have you used in this SWOT template?

In this template, we have used the Montserrat font family which is a very popular & professional-looking free Google font.

How to edit this business SWOT analysis template?

Editing is simple and quick. It’ll take just a minute if you have your text ready to replace the placeholders. Additionally, the image placeholder in this template allows you to easily add images, just drag and drop your image onto the placeholder, and your slide will be ready for presentation.

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SWOT Analysis Infographics

Free google slides theme, powerpoint template, and canva presentation template.

Discover the strengths, weaknesses, opportunities and threats of your own company performing a SWOT analysis. Use this basic strategic planning to evaluate your position with these new infographics created by Slidesgo.

There are 30 styles of SWOT analysis diagrams for you. Some display a circular pattern, others look like hexagons. We have also added hand-drawn elements to some of them. Have a look! As usual, icons support these slides. Remember that you can change them, as well as the hues that we have employed: red, blue, green, yellow and gray.

Features of these infographics

• Different SWOT analysis diagrams to evaluate your company
• 100% editable and easy to modify
• 30 different infographics to boost your presentations
• Include icons and Flaticon’s extension for further customization
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint and Keynote
• 16:9 widescreen format suitable for all types of screens
• Include information about how to edit and customize your infographics

How can I use the infographics?

Am I free to use the templates?

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Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

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Home PowerPoint Templates SWOT

79+ SWOT PowerPoint Templates & Slides for Presentations

Download SWOT PowerPoint Templates and slide designs for your presentation. SWOT analysis is one of the most commonly used tools in today’s business world.  It is a simple structured planning approach to evaluate Strengths, Weaknesses, Opportunities, and Threats involved in a business, project, initiative, or endeavor.

This selection of SWOT Analysis Templates groups all our different designs for the tool, ranging from 3D diagrams, simple flat SWOT boards, colorful diagrams, and puzzle boards.  Take some minutes to navigate through our 100% editable SWOT PowerPoint templates and SWOT slides, and download the most appropriate design for your presentation.

Featured Templates

Diamond SWOT PowerPoint Template

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Creative SWOT Template for PowerPoint

A compelling SWOT analysis helps a company understand all the internal and external factors involved while deciding. It has become a vital strategic tool for modern businesses for its ease of use and the findings that the process arrives. Impress your audience and take advantage of the simple editing properties of our fully editable designs.

Strategizing is an essential practice of formal organizations. Having a strategy guides all the organization’s actions toward the same goals. SWOT analysis needs to be carried out in the early stages of the strategic planning process to build a solid plan. The slides under this section can help creating a SWOT analysis presentation and can be combined with other shapes and diagrams, like the SOAR templates .

You can use every SlideModel’s SWOT Analysis Template to showcase the result of the analysis and interactively collaborate during the study, using an online version of the templates shared across your team members. All our SWOT Analysis slides and presentation templates are editable in Google Slides and Microsoft PowerPoint so that you can share the template, and every user will be able to add their content and interact with the content added by others.

What is SWOT?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis helps a company understand all the internal and external factors that will affect a company while making a decision. SWOT Analysis is a standardized practice conducted during Strategy Planning. You can read further about What is SWOT Analysis in the link.

What is a SWOT PowerPoint template?

Every SWOT Analysis Template has 2 main sections:

The first, is the SWOT Matrix. This slides contains a Quadrants diagram. Each quadrant is related to one of the SWOT acronyms. The user edits each quadrants text placeholders adding the identified factors. For example, in the Strengths quadrant the user can record the factor “Sales Team”, in the Threats quadrant it can record “New Competition”.

The second section is the drill down of factors. Every factor lists in the SWOT Matrix, is then explained into detail. Why it was recorded and the effect they have in the organization.

These SWOT template ppt include vibrant illustrations and text placeholders that users can edit according to their requirements.

How can the SWOT PowerPoint template be used in a presentation?

A SWOT analysis template PPT is a presentation users can use to:

• Present their SWOT Analysis conclusions, demonstrating the various strengths, weaknesses, opportunities, and threats identified, while suggesting different approaches for an informed business decision. In this use case, the presenter interacts with the template during design time, then it just navigate the presentation.
• Share a template in an online editing tool as Google Slides or PowerPoint Online, and collaborate with different people on the SWOT Analysis. In this scenario, all collaborators interact with the templates and its content.
• Create a Personal SWOT Analysis and plan for personal and professional growth.

A SWOT PowerPoint template can be edited in your PC or laptop. You can edit the template in PowerPoint, Google Slides, or Keynote. Change the colors, text, pointers, size, etc. according to your requirements and present stunning presentation slides in front of your audience. With our 100% editable SWOT Analysis templates and presentation slides you can finish your presentations in less time.

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📊 12 Best SWOT Analysis Templates for Teams in 2024

Are you looking for a way to analyze your business or project strengths, weaknesses, opportunities, and potential threats?

Look no further! SWOT analysis templates are here to help.

These visually appealing, editable, and easy-to-use tools can assist you in identifying key areas of improvement and potential risks.

In this article, we will explore everything you need to know about paid and free SWOT analysis templates and how they can benefit your organization or project.

SWOT analysis is a strategic planning tool that helps organizations or individuals assess their current situation and plan for the future. It stands for Strengths, Weaknesses, Opportunities, and Threats.

Each of these elements represents different factors that can impact the success of a business or project. They are crucial for organizations because they provide a comprehensive overview of both internal factors and external factors that can affect their performance.

By understanding this SWOT matrix, businesses can make informed decisions and prioritize the most effective strategies to achieve their goals.

At SnackNation, we understand the importance of a well-executed SWOT analysis. That’s why our team of experts has carefully crafted various SWOT analysis templates to cater to different business needs.

With years of experience and extensive research, the employee templates we’ve chosen are designed to boost functionality and highlight your company’s strengths and weaknesses.

So get ready to explore them!

Page Contents (Click To Jump)

How We Chose the Best SWOT Analysis Templates

When it comes to business SWOT analysis templates, there are plenty of SWOT analysis examples available online, from super simple SWOT analysis templates to advanced business planning SWOT templates.

However, not all templates are created equal. Some may lack the necessary components, while others may be too complex and need tutorials. To ensure reliability, we offer the best resources for our readers.

✅ Why trust us? The SnackNation team consists of experts in various fields, including business strategy and marketing. We understand the importance of a well-executed SWOT analysis and have hands-on experience using different templates. Our team has carefully reviewed and tested these templates to ensure they meet the criteria for an effective SWOT analysis.

🏆 Our selection process: We’ve hand-picked the best templates based on the following criteria:

• 🔍 Can be shared with team : Team management and collaboration are key when conducting a SWOT analysis. That’s why we made sure all of our selected templates allow easy sharing with your team members.
• 👨‍💻 User-friendly interface: We understand that not everyone is tech-savvy. That’s why we selected templates that are easy to use and require minimal technical skills.
• 🎨 Visually Appealing: Visuals can make a big impact when presenting information. Our selected templates have visually appealing designs that make the analysis process fun and help in easily understanding the data.
• ✏️ Customization: Every business is different, and so are their SWOT analysis needs. Our selected templates offer customization options to cater to various business requirements.
• 💰 Cost-effective: We understand the importance of budgeting for businesses. That’s why we selected templates that are either free or available at an affordable price.

Best SWOT Analysis Templates

12. process improvement swot analysis by clickup.

🏅 Best for:  Identifying areas for improvement and implementing change

This template by ClickUp is designed specifically for businesses or teams looking to identify areas for improvement and implement change. It includes sections for strengths, weaknesses, opportunities, and threats, along with a section for process improvements and action items. This makes it a valuable tool for businesses or teams looking to streamline processes and increase efficiency.

❤️ Why we love this SWOT analysis template: Its comprehensive approach ensures that strategic planning is both thorough and actionable, making it a valuable tool for driving efficiency and fostering a proactive business environment.

• Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats to process improvement.
• Includes a section for process improvements and action items to implement findings from the analysis.
• Can be integrated with your project management tool for easier workflow.
• It may not be suitable for those who prefer a more traditional approach to SWOT analysis.

11. Competitive Analysis Template by Wrike

🏅Best for:  Conducting a SWOT analysis on competitors

This template is designed specifically for businesses or teams looking to conduct a SWOT analysis on their competitors. My favorite thing about Wrike’s Competitive Analysis Template is the space for competitive advantages and areas of improvement. It is ideal for businesses or teams looking to stay ahead in the market.

❤️ Why we love this SWOT analysis template: The template’s clear structure simplifies the process of conducting a detailed analysis, helping to identify practical insights that can inform strategic business decisions.

• Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats in relation to competitors.
• Includes a section for competitive advantages and areas of improvement to inform your own business strategy.
• Can be customized to fit different industries and markets.
• It may not be suitable for those who are not conducting a competitive analysis.

10. Meta-SWOT by Miro

🏅Best for:  Conducting a SWOT analysis with data visualization

For those who prefer a data-driven approach, this template by Miro is the perfect choice. It allows you to input numerical data and generate charts and graphs within your SWOT analysis. This SWOT template makes identifying trends and patterns in your organization’s performance easier. The template also includes sections for strengths, weaknesses, opportunities, threats, and a detailed analysis of each quadrant.

❤️ Why we love this SWOT analysis template: Meta SWOT combines the power of data visualization with SWOT analysis for a more in-depth understanding of your organization’s performance.

• Data-driven approach allows for a more accurate and objective analysis.
• Customizable charts and graphs make it easier to understand and present data.
• Detailed analysis sections provide valuable insights for decision-making.
• It may not be suitable for those who are unfamiliar with data analysis.

9. Basic SWOT Analysis Template by Smartsheet

🏅Best for:  A simple and straightforward SWOT analysis

This template is perfect for those who prefer a more basic and traditional approach to conducting a SWOT analysis. Perhaps the most interesting aspect of this template is the summary section, which consolidates key findings.

❤️ Why we love this SWOT analysis template: It provides a straightforward approach to conducting a SWOT analysis. This ensures users can easily grasp the key takeaways without getting lost in details, enhancing the effectiveness of the SWOT analysis.

• Includes all necessary components for a basic SWOT analysis.
• Can be easily used by businesses or teams of any size or industry.
• Clean and organized layout makes it easy to navigate and understand.
• It may not be suitable for those who require a more in-depth analysis.

8. SWOT Analysis by Notion

🏅Best for:  Detailed analysis and organization

Notion’s SWOT Analysis template includes sections for each quadrant, prompts, and questions to guide your analysis. Additionally, there are sections for identifying key stakeholders and conducting a risk assessment. You can also use a personal SWOT analysis template to fit your specific needs and discover your internal strengths.

❤️ Why we love this SWOT analysis template: It is an easy-to-download template that provides a thorough and organized structure for conducting a SWOT analysis. Its versatility makes it an effective tool for individuals and businesses to identify internal advantages and address potential challenges.

• It offers a detailed breakdown of each quadrant, helping you identify specific areas for improvement or potential risks.
• The risk assessment section provides a valuable tool for risk management.
• Customizable features make it suitable for various industries and projects.
• This template may be overwhelming for those who prefer a simpler approach. It requires a paid subscription to Notion.

7. Marketing SWOT Analysis by monday.com

🏅Best for:  Analyzing marketing strategies and identifying areas for improvement

This template by monday.com is designed specifically for marketing-related businesses or teams. The monday.com Marketing SWOT Analysis features sections for each category and a section for marketing strategies and action items. You’d be hard-pressed to find a more effective tool for evaluating and improving current marketing strategies.

❤️ Why we love this SWOT analysis template: This template stands out because it assists in identifying key factors in each SWOT category and helps in directly translating these insights into practical strategies and tasks.

• Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats in relation to marketing strategies.
• Includes a section for marketing strategies and action items to implement findings from the analysis.
• Can be customized to fit different marketing strategies and campaigns.
• It may not be suitable for those not in the marketing industry.

6. Work SWOT Analysis Template by ClickUp

🏅Best for:  Project management and tracking progress

If you’re looking for a SWOT analysis template that integrates with your project management tool, this one by ClickUp is perfect for you. It allows you to conduct a SWOT analysis within your project timeline, making tracking progress and implementing action items easier. This SWOT matrix template includes sections for strengths, weaknesses, opportunities, threats, and action items, along with a progress bar to monitor completion.

❤️ Why we love this SWOT analysis template: It combines SWOT analysis with project management , making it a practical tool for businesses or teams.

• Integrated within your project management tool for easier workflow.
• The progress bar helps track completion and measure success.
• Includes all necessary components for a SWOT analysis in one template.

5. SWOT Analysis Template by Miro

🏅Best for:  Visual thinkers and team collaboration

This template by Miro is great for teams, even small businesses, that prefer a visual approach to SWOT analysis. It allows multiple team members to communicate and brainstorm together in real-time. The template includes quadrants with space to input strengths, weaknesses, opportunities, threats, and sections for action items and next steps. Plus, you can customize the colors and visuals to match your brand or project.

❤️ Why we love this SWOT analysis template: This template encourages teamwork and creativity while providing a clear SWOT framework.

• It offers a visually appealing and organized layout that is easy to follow.
• Real-time collaboration allows for more efficient and effective analysis.
• Customizable features make it suitable for different types of businesses or projects.
• This template may not be suitable for those who prefer a more traditional approach.

4. Notion’s SWOT Analysis

🏅Best for:  Simple and straightforward analysis

This template by Notion is an excellent choice for businesses that prefer a more simplistic approach to SWOT analysis. The layout is clean and organized, making it easy to follow and understand.

❤️ Why we love this SWOT analysis template: The ability to customize and add visuals also allows for adaptation to specific organizational needs, and makes it a versatile choice for strategic planning.

• Clean and organized layout allows for easy navigation and understanding.
• Can be customized to fit different industries or projects.
• It may not be suitable for businesses or teams that require a more comprehensive analysis.

3. SWOT Toolkit by Notion

🏅Best for:  Comprehensive and collaborative SWOT analysis

This SWOT analysis template supports a thorough and collaborative approach to strategic planning. Its customizable layout is adaptable to various industries and project scopes. Additionally, the template enhances team interaction by allowing members to contribute and modify content, facilitating a more dynamic and inclusive planning process.

❤️ Why we love this SWOT analysis template: The capability to tailor and collaborate within the template makes it a standout choice for organizations aiming to engage all stakeholders in the analysis process.

• Includes all necessary components for a detailed SWOT analysis with sections for collaboration and feedback.
• It may require some time to familiarize yourself with the template and its features.

2. SWOT-Based Strategies by Miro

🏅Best for: Developing actionable strategies based on SWOT analysis

This SWOT analysis template from Miro is particularly effective because it guides businesses through identifying their strengths, weaknesses, opportunities, and threats, and aids in the creation of a strategic plan of action .

With elements like a strategy canvas, team leaders can facilitate the visualization of potential moves, create an actionable plan, and translate their analyses into concrete steps for improvement and change.

❤️ Why we love this SWOT analysis template: This comprehensive approach helps ensure that insights gained from the SWOT analysis are effectively implemented, enhancing overall business performance.

• Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats.
• Includes a strategy canvas and action plan to implement findings from the analysis.
• It may not be suitable for businesses or teams that require a more basic SWOT analysis.

3. Decision Making SWOT Analysis by ClickUp

🏅Best for:  Decision-making and strategic planning

This SWOT analysis template by ClickUp is highly effective because it is specifically tailored for strategic planning and decision-making. Its layout includes distinct sections for analyzing strengths, weaknesses, opportunities, and threats, coupled with dedicated areas for key decisions and action plans.

❤️ Why we love this SWOT analysis template: This structured approach ensures thorough analysis and aids in translating insights into practical, strategic actions, making it a valuable asset for any business or team focused on making informed decisions.

• Provides a clear and organized structure for conducting a SWOT analysis with a focus on decision-making.
• Includes sections for key decisions and action items to implement findings from the analysis.

Benefits of SWOT Analysis Templates

📊 save time and effort.

Using a SWOT analysis template can save you time and effort by providing a pre-made structure for your analysis. This allows you to focus on the content and insights rather than spending time creating a layout or format from scratch.

👥 Encourage collaboration

Many SWOT analysis templates include sections for an employee directory , allowing team members to collaborate and provide feedback. This fosters a collaborative approach to the analysis, allowing for the sharing of different perspectives and ideas.

📈 Provide structure and clarity

The structured layout of SWOT analysis templates makes it easier to organize your thoughts and present information to employees in a clear and concise manner. This helps with understanding the findings and aids in making informed decisions based on the analysis.

Tips on How to Use SWOT Analysis Templates

👍 clearly define your objectives.

Before starting the SWOT analysis, clearly understanding what you are trying to achieve is vital. This will help guide your analysis and ensure you focus on relevant factors.

👍 Involve a diverse group of stakeholders

To get a well-rounded and comprehensive analysis, involving a diverse group of stakeholders is beneficial. This can include team members from different departments, customers, and even industry experts.🤝

👍 Utilize visuals

Visuals such as charts, graphs, and diagrams can help present the findings of your SWOT analysis in an easy-to-understand format. These can also be used to compare and contrast different factors, making it easier to identify patterns and trends.

Common Mistakes to Avoid with SWOT Analysis Templates

❗️ not conducting a thorough analysis.

Solution: Take the time to thoroughly research and evaluate each category in your SWOT analysis.

❗️ Not involving a diverse group of stakeholders

Solution: Make an effort to involve team members from different departments, customers, and industry experts in your SWOT analysis.

❗️ Not using the findings to inform decision-making

Solution: After conducting a SWOT analysis, it is important to use the insights and recommendations to inform future strategies and decision-making while developing an action plan.

People Also Ask These Questions About SWOT Analysis Templates

Q: what is a swot analysis template.

• A: A SWOT analysis template is a pre-made structure or format for conducting a SWOT analysis. It includes sections for strengths, weaknesses, opportunities, and threats and can be customized to fit different industries and objectives.

Q: What elements are typically included in a SWOT analysis template?

• A: The typical elements of a SWOT analysis template are strengths, weaknesses, opportunities, and threats. These can be further broken down into subcategories or include additional sections such as competitive analysis or recommendations.

Q: Can a SWOT analysis template be customized?

• A: Yes, a SWOT analysis template can be customized to fit specific tasks, industries, markets, or objectives. Additional sections or categories can be added or removed to tailor the analysis to your needs.

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