sales presentation example

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Sales presentations: templates, examples and ideas on how to present like a pro

A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process , it’s a tool for getting your prospects’ attention, drumming up excitement and moving prospects toward a buying decision.

In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals. We’ll also cover the fundamental elements of an effective sales presentation strategy, what to include in your sales decks and practical ideas on how to deliver them.

What is a sales presentation?

A sales presentation is a live meeting where your team showcases your product or service and why it’s the best option for your prospect.

Although the terminology differs from company to company, a sales presentation is not always the same as a sales pitch.

A sales pitch is what your sales professionals do all day long, on the phone, over Zoom or in person with clients.

A sales presentation (although it’s still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Because you’re likely presenting to a group of senior decision-makers and executives, sales presentations require ample prep time and coordination across multiple team members.

How (and why) to use storytelling in your sales presentation

Use stories in your presentations to help people remember and relate to your brand.

Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.

For example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more.

Human beings have a deep relationship with storytelling. Stories move, teach and, in a sales context, persuade audiences.

Chip Heath, a Stanford professor and the co-author of Made to Stick , demonstrates the importance of storytelling by doing an exercise with his students. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.

After the pitches are delivered, he asks the class to jot down everything they remember about them. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point .

The stickiness of stories makes them a useful tool for developing a sales presentation outline. They help prospects understand and remember the key points of the presentation and your product.

Thomas Dredge Sales Manager, Particular Audience

Start with a problem (and a deadline)

Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution.

Instead, lead with the problem your solution was designed to solve.

“ Value selling is key,” says Bradley Davies, business development at Cognism . “It is important to understand your buyer and tailor their journey to what you can do for them.

“First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. Everything presented to a prospect should be based on the value for them specifically.”

You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point.

Your story should be tailored to the pain points of the prospects in the room. For example, a change to their business, industry or the technology they use.

“If an element of your offering is not relevant, then don't distract them from the important features. It will keep them engaged and help to build their user story,” adds Bradley.

Recommended reading

Digging deep to determine customer pain points and make the sale

Create a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction.

Focus on outcomes

You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Now it’s time to start talking about the solution.

However, that doesn’t mean you should launch into the features and benefits of your product just yet.

Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?

From there, introduce your solution and the features that can make this brave new world possible. Do this in a few ways:

Position your features against the old way of doing things

Present those features as “superpowers” that will solve your prospect’s problems

Compare those features to competitors’ features

Quantify the value your features bring vs. the cost of doing nothing

Use a combination of some or all of the above

Creating a winning sales presentation slide deck

Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.

Create your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting).

The best sales decks have a few key elements:

A great cover image or opening slide. Like the story you open your presentation with, your cover slide should grab your audience’s attention.

Data and key points . Charts, graphs, infographics, quotes and other information back up your presentation. Your slides should support your presentation by visualizing data, not repeating what you’re saying. You can get metrics from third-party sources or (if appropriate) from your own sales dashboard .

Testimonials and case studies from other customers. Quotes and success stories from or information about other customers, preferably in the same industry as your prospects, will act as social proof and go a long way to backing up your claims.

Competitive context. In all likelihood, your product isn’t the only one a potential customer is evaluating. Savvy sales professionals take the opportunity to proactively communicate how their product stacks up to their competitors’ and anticipate objections.

Customized content. While it might seem tempting to use the same content for every presentation, you should personalize your presentation for each meeting. You might want to use your prospect’s brand colors, find data specific to their market or industry, or reference an earlier exchange. You can find ready-to-use customizable sales decks through a graphic design app, such as Canva.

A glimpse into next steps. Give your prospects an understanding of what new customer onboarding looks like with a slide that includes a direct call to action offering next steps. For some companies, the training and customer support experience can be a value proposition in and of itself.

A note about text in your sales deck : Keep the slides simple and light on text. Your prospects don’t want to look at a wall of words to read. According to data from Venngage , 84% of presenters use visual data in their presentations – and for good reason: You don’t want to overwhelm your audience with text as they listen to you, look at your sales deck and watch the demo.

When you do include text, ensure you use a font (and font size) that can be easily read by everyone sitting in on your presentation.

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What else to bring to your sales presentation

Now that we’ve discussed the story elements of a sales presentation and your slide deck, what else should you bring to the meeting?

Most sales presentations are in-person affairs and include visual elements like a sales deck, handouts or even an in-person demonstration of the physical product. Here are a few things to think about including in your pitch.

13 examples of sales collateral you need to drive revenue

The product.

Nothing sells a product like seeing it in action.

Take Scrub Daddy, a sponge that changes shape depending on the heat of the water. When Aaron Krause, Scrub Daddy’s founder and inventor, presented the product on Shark Tank in 2012 , he demonstrated the sponge cleaning dirty kitchenware and greasy countertops. He also used bowls of water and two 10-pound weights to show the sponge’s amazing morphic abilities.

The tactic paid off: Scrub Daddy partnered with Lori Greiner for $200,000, in return for 20% equity in the business and is now considered one of Shark Tank’s most successful products.

Not all products are easy to demo, so you may have to improvise.

With a physical product, think of the perfect environment for a demo. What would show the product at its best?

With a digital product, make sure you have the technology on hand to show what your product can do (and check beforehand that the tech works). If it’s a mobile app, have your prospects download it. If it’s a platform, consider producing recorded or interactive product demos that can be embedded in your sales presentation.

For items that are too big to be brought in or which are location-specific, you may have to rely on a video as part of the presentation.

7 steps to putting together a brilliant sales demo

Leave behinds.

Depending on the nature of your solution, you may want to have materials you can leave with the prospects in the room.

This can be as simple as contact information or sales literature you pass out at the end of the presentation. It can also be something that’s part of the presentation, like a QR code that allows them to download the demo on their phones. Whatever format you choose, make sure the material is concise and to the point.

Tailoring your sales presentation to speak to your audience

Once you develop a strong sales deck template, it’s tempting to use it over and over with your target audience. Remember, personalization is essential in sales.

During lead generation , prospecting and sales calls, you know that prospects are more interested in buying if your pitches are tailored to them. It’s the same with your sales presentations, especially if you have an unusual prospect.

Let’s say your product is a CRM that’s normally used by sales organizations, but a human resources department is interested in using it to create a recruiting pipeline.

You wouldn’t use a sales deck with sales-related examples to sell it during the presentation.

Instead, you’d research talent acquisition challenges, ask your product department to create a template or a demo aimed at recruiting and build your sales deck accordingly.

Different industries have unique challenges and opportunities. It’s your responsibility to tailor your value proposition and key bullet points accordingly.

“To craft the perfect sales presentation pitch,” advises Danny Hayward, Sales Manager at Unruly , “ensure you take care of these three things:

Ask the right questions beforehand to understand the needs of the client, especially their flaws

Learn your product inside and out

Rehearse, rehearse and rehearse again

Danny Hayward Sales Manager, Unruly

How to nail your sales presentation delivery

Here are a few tried and true sales presentation techniques to make sure you close the deal.

Whether you’re presenting solo or as part of a team, it’s important to plan in advance. Follow these sales presentation tips for preparation.

Practice, practice, practice . You’ll need to get the timing right, especially if your presentation has a lot of moving parts. Go through it to make sure your timing works, so that you can nail the meeting itself.

Make sure everything works . You don’t want to go into a meeting with a faulty PowerPoint presentation or a broken sample – or find out there is no whiteboard when one is integral to your demonstration. Do your best to make sure everything goes to plan.

Decide on everyone’s roles . This one is just for those presenting as a team. Will different sales reps speak through each section? Will one rep talk while the others handle the sales deck and demo? Decide who will do and say what ahead of time.

Know your attendees. Make sure you know who from the prospect company will be in the meeting, their titles and the roles they each play in the buying process. Conducting light social media research can also clue you into attendees’ past experiences or alma maters (information that can fuel pre-presentation small talk and forge closer connections with your audience).

Practice confident body language

Presentations usually happen in person, which is why you need to practice strong body language. You want to look relaxed and confident (even if you’re shaking in your shoes).

Here are some ways you can improve your body language:

Eye contact . Make and maintain eye contact, even in virtual meetings. This shows people you’re interested in them and invested in what they have to say.

Stand up straight . Pull your shoulders back and straighten your spine; fixing your posture is an easy way to convey confidence. You’ll also feel better if you’re not hunched over.

Chin up. It’s hard when you’re in front of people, but don’t look at the floor or your shoes. Face straight ahead and make eye contact (or look at the back wall rather than the floor.)

Have a firm handshake. Some people judge others by their handshakes. Offer a firm handshake to make a good first impression.

Engage your audience

Presentations can span 30 to 60 minutes or more, so you need to be able to hold your prospects’ attention. There are a number of ways to keep everyone interested:

1. Understand your audience’s attention span

The beginning and the end of your presentation are the most memorable, so that’s where you want to use your strongest material.

Rather than leading with your product’s features, use the first few minutes of a presentation to briefly introduce yourself, and share the compelling story we mentioned earlier. If your demo itself is compelling, lead with that.

Then talk about product features and pricing. Your prospects might have already researched it or can look it up afterward, so it’s fine that it’s occupying real estate in the middle of the presentation.

Lastly, finish strong. Return to your story, sharing how your product solved an important problem. Close with confidence, and open the floor for questions.

2. Be funny

Humor can be tricky, so if you’re not comfortable making jokes, don’t force it. If, however, humor is part of your brand voice and you think it will be well-received by your audience, go for it. Humor can be a good way to connect with prospects, make your presentation memorable and relax everyone in the room.

3. Use a little showmanship

The best thing about a sales presentation is that it lets you show off your product. Unlike a pitch, a presentation lets you pull out the stops, make a splash and showcase your solution.

Use this to your advantage and be as memorable as you possibly can.

Sophie Cameron Business Development Representative, CAKE

What to do after the sales presentation to close the deal

The sales cycle isn’t over when the sales presentation ends. Here are some tips on how to wrap up loose ends and close the deal.

Take questions

Encourage questions to show prospects you care about their experience.

Sometimes prospects may want a question answered right in the middle of a presentation. Interactivity is a great sign of engagement. If that happens, stop the presentation and take their questions head-on to show you’re listening and validate their thoughts.

Other times they may sit silently waiting for you to give them all the information they need.

In either case, proactively ask for questions once you’ve ended your presentation. Encourage them to share their concerns. This is a consultative selling approach that works to build a relationship with your prospects.

By the end of your sales pitch, your prospect should be ready to come along with you and start your business relationship.

Outline the next steps of the process. The first could be offering a trial of your product, scheduling a follow-up meeting or sending over a proposal.

Whatever the steps, make sure they’re clearly defined. If you don’t hear from the prospect soon after the proposal, check back in with a follow-up email or call.

How to write a response-worthy follow-up email (with 15 templates)

Great sales presentation examples (and why they worked)

Here are some sales pitch examples you can use to inform your next sales presentation; these examples range from great sales decks to presentations and we’ll explain why they worked so well.

The successful demo

Stephen Conway of vegan chocolate brand Pure Heavenly opened his elevator pitch on the UK’s Dragons’ Den in 2019 by handing out samples of his chocolate. The product, paired with Stephen’s story about wanting to create an allergen-free treat that his young daughters could enjoy, led to three offers.

Why it worked: Conway knew the strength of his product and packaged it in a personal story, betting (correctly) that it would sell itself.

The data-driven presentation

Lunchbox is a restaurant technology company that specializes in online ordering, customer loyalty and guest engagement software. The sales deck the company used to raise its $50 million Series B in 2022 relied on bold visuals and graphs to illustrate its market opportunity, ARR history and competitive differentiators.

Why it worked: The deck tells two stories, one about the company itself and another about the way consumer dining habits have changed in the wake of COVID-19. Lunchbox used data to show how it met the industry’s new pain points for both itself and other companies.

Sales data: How to analyze sales data and a sample Excel spreadsheet

The presenters with overwhelming confidence

When Brian and Michael Speciale went on Shark Tank in 2017 to pitch their product, The Original Comfy, they had very little – no numbers or inventory, just a prototype of a big fleece blanket/hoodie and video of that hoodie being worn everywhere from the couch to the beach. What they did have was a good product and confidence in that product. Their presentation earned them an offer of $50,000 for 30% from Barbara Corcoran.

Why it worked: Corcoran says she bought in because the Speciale brothers had a good idea, the guts to present it and knew they had to strike while the iron was hot. While you probably should be more prepared for your own sales presentation, the Original Comfy story shows just how important confidence is in a sales presentation.

Begin your sales presentation by capturing your audience’s attention and establishing a solid foundation for the rest of your presentation. Here are some steps to consider:

Greet and introduce yourself

Establish rapport

State the purpose and agenda

Address the pain points

Present a compelling hook

Outline the benefits

Establish credibility

Set expectations

Remember to maintain a confident and enthusiastic demeanor throughout your presentation.

The ideal length of a sales presentation can vary depending on factors such as the complexity of the product or service, the audience’s attention span and the context in which the presentation is being delivered. However, keeping a sales presentation concise, focused and within the timeframe is generally recommended.

The conclusion of a sales presentation is a significant opportunity to leave a lasting impression and inspire action from your audience. Here are a few steps you should take to end your presentation effectively.

Include a call to action

Summarize key points

Showcase success stories

Open the floor to questions

Offer additional resources

Here’s an example of how to end your presentation:

“To quickly recap, we’ve covered these key points today: [Summarize the main features and benefits briefly].

“Now, let’s revisit our success stories. Our clients, like [Client A] and [Client B], achieved [mention their specific results]. These successes demonstrate how our product/service can deliver tangible benefits for your business.

“I’d be happy to address any questions or concerns you may have. Please feel free to ask about anything related to our offering, implementation process or pricing.

“Before we finish, I’d like to encourage you to take the next step. Schedule a demo, request a trial or start a conversation with our team. Don’t miss the opportunity to experience the advantages firsthand.

“Lastly, we have additional resources available, such as case studies and whitepapers, to provide you with more insights. Feel free to reach out to our team for any further assistance.

“Thank you all for your time and consideration today.”

Final thoughts

It can be tempting to play it safe with a sales presentation by keeping it to a sales deck and a speech – but a sales presentation should be a show-stopper.

The best sales presentation tells your customer’s story, validates with data, offers a demo and more. It’s a major undertaking that shows the strength of your product. Done well, it keeps your prospects engaged and will make them want to do business with you.

Show customers how your product can push their business forward (or better yet, how your product can make them the superhero) and you’ll have a winning sales presentation that sparks your customer’s interest and drives revenue.

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Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

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12 Exceptional Sales Presentation Examples That Close Deals

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

5 minute read

helped business professionals at:

Short answer

What to include in a sales presentation?

• Cover slide - a visual hook
• Who we are slide - provides context and demonstrates authority
• Problem slide - covers your prospect’s main pain points
• Solution slide - describes your unique solution to the prospect's problem
• How it works slide - gives basic details about the onboarding and rollout process
• Social proof slide - includes testimonials, case studies, awards, or big client logos
• Benefits slide - outlines the outcomes the prospect can expect
• Next steps - gives the prospect a simple next step to proceed

Why a sales presentation is more than presenting a PowerPoint

You could say that a sales presentation is only as good as the sales rep presenting it, but that’s only partly true.

People forget about 90% of what you tell them within 2 days (it’s called the Forgetting curve , look it up). And I am guessing that your sales cycle is longer than 2 days…

Even if you’re a rock star, will your star power last long enough to influence the final buying decision? Likely not.

If you’re smart, you rely on your sales presentation content to work for you behind closed doors and serve as your voice when you can’t be there.

Sounds nice, doesn’t it? If only it were so simple.

But most sales presentations don’t work like that. Without you to present them they’re as inviting as drinking warm beer.

My goal for this post is to show you examples of how smart sales teams managed to make sales presentations that sell while they sleep.

Why don’t sales presentations work anymore?

They all look the same.

They’re not (really) personalized.

And they’re static and boring.

We all know sales presentations need to be pretty, but now we're all making pretty much the same presentations . Standing out from your competition is 90% of the battle, and you're losing it.

Worse yet, too many sales teams default to sending generic one-shoe-fits-all sales presentations to all their prospects. I get it, there’s not enough time to justify the high touch.

So what now?

I’m gonna show you sales presentation examples that use interactive multimedia content and personalization to stand out, engage, and win more deals.

NOTE: Based on our analysis of over 100,000 sales presentation sessions I can tell you that moving from static to interactive sales presentation could get you a 146% increase in average reading time and a 41% increase in prospects who read your presentation in full .

Sales presentation examples that close deals

Sales presentation examples are abundant, but GREAT examples are few and far between.

You’re not gonna eat anyone’s lunch if you show up to the competition with the same set of (pretty) tools as all the rest.

When preparing your sales presentation, your priority is to first stand out, second engage, and third drive action.

The examples on my list all do this superbly.

One of these sales presentations brought a 70% lift in SQLs , another drove 2X more demos when used in sales prospecting, and a third was shared with decision-makers within the prospect’s organization 50% of the time .

If you study these examples and apply what you’ve learned - you’re gonna need a bigger pipeline .

Gong sales one-page presentation

Gong can do no wrong. They are masters of sales collateral and sales messaging.

Their sales presentation follows the recomended structure I gave you at the start of this article starting with a UVP and then covering who they are, problem, solution, how it works, benefits, social proof, and next steps.

This presentation has it all. But Gong elegantly rolled up who they are with the problem and solution in a short and easy-to-follow video.

Why separate them when you can merge them into one coherent and persuasive narrative?

Zuora sales presentation

Zuora’s sales presentation is the archetype of a storytelling presentation.

Zuora was one of the first sales organizations to build their sales presentations around a grand narrative which earned this presentation renown as the best sales presentation ever .

It presents a sea change, where the market is transitioning from a product subscription economy.

The presentation outlines a “before-and-after” state of affairs with winners and losers.

Those who embrace the change with the help of Zuora’s solution inherit the earth and those who don’t lose everything and get left behind.

Udemy B2B sales presentation

One of Udemy’s major revenue channels is their B2B operation. It’s a tough market in which they compete with other training and development providers.

Their sales presentation uses dynamic variables to personalize their message to a specific prospect (it’s the content in squiggly brackets).

I specifically loved the personal note that the presentation opens with. It’s a great place to include some of the specific concerns and interests that came up during the discovery call, or based on prior engagement by the prospect.

Here's how you can personalize your sales presentations at scale:

Enterprise sales deck by cprime

cprime’s enterprise sales presentation leads by showcasing that they work with Fortune 500 companies. This form of "social proof" slash "proof of capabilities" is critical for enterprise selling.

Enterprise buyers like knowing that your services are tailored for enterpris e and can keep up with BIG requirements. Cprime work hard to show they belong in an enterprise’s solution stack.

Only after catering to this do they proceed to break down their solution.

I love how they break complex infographics into chunks that lead your attention with animation.

And I realy love the idea of providing samples of their offering to make it concrete and easy to understand .

Minimalistic sales presentation by ScaleHub

This sales presentation and other interactive sales collateral helped ScaleHub establish themselves in the US market and brought them a steady flow of leads for their pipeline.

Before this they were using the legacy PPTs and PDFs, but moving to this type of interactive content got more engagement, opened the door for relationships to form, and let them build a pipeline fast with relatively few resources.

The presentation is quite a simple one, it’s the text book problem-solution content structure, made leaner and easier to understand with interactive content and multimedia.

Interactive sales presentation by Deliveright

Deliverights sales presentation is an outstanding example of turning a boring topic into an existing proposition. (we’re talking about a white glove delivery service mind you).

The presentation does a great job of showing how easy and straightforward their solution is through visual storytelling .

I specifically enjoyed their problem slide that effectively creates a persuasive contrast between the delivery process with and without Deliveright.

Personalized sales presentation by Wisestamp

This sales pitch presentation is beautifully personalized . There’s the basic personalization of the prospect’s name and company, but it goes much further…

Wisestamp give their prospect a personalized preview of their product . Yep.

Because the product is an email signature they can populate a signature with the prospect’s information, name, job title, email, headshot and all.

Another great thing this presentation does is segment the message to multiple decision-makers in their benefits section .

Using tabs they can talk to different influencers from one single slide instead of “dirtying” their presentation with multiple slides addressing different people.

Sales proposal presentation by Healthy.io

This sales presentation example, by a heath-tech company, is a peculiar one. It’s rare to encounter a long-form sales presentation, and even rarer to find one that works really well.

But this one works big time.

This presentation enables Healthy’s champion to promote the solution within their organization . This involves persuading multiple decision-makers and influencers which the sales team has no hope of meeting face-to-face.

The long form works well in this situation since it effectively communicates the value of Healthy’s solution to a specialist audience that requires the details to make a buying decision.

AI sales presentation by OctopAI

I love this sales presentation’s cover slide. The grumpy octopus animation just pulls in your attention and the snappy and catchy title complements it perfectly and gets you intrigued to read more.

I am also a fan of their direct approach - outlining the pain point first, hooking you with a sense of risk and urgency. And only after giving you the company and product intro as a segway into the solution.

It’s a great example of a lean and clean sales presentation with no useless noise and some smart use of visual cues that direct your attention and keep you reading through to the end.

Startup sales presentation by Orbiit

This example leads with hard numbers to make a case for their solution. If you have numbers this practice is a good idea since buyers love numbers.

I think this sales presentation does a solid job of painting a full picture of what Orbiit can deliver and how it works.

Specifically, I appreciate the way they demo their service so simply with visuals and explanation text. By the end, you have a clear idea of what they provide, how it works, and the value it brings.

Technical sales presentation by Spot (by NetApp)

This is a good example of a technical sales presentation that targets a DevOps audience.

It uses technical jargon which is usually recommended not to do, but in this case, positions them as peers who know what they are talking about.

This presentation goes after operation managers and C-level executives by pitching their solution as a way to cut costs and shorten delivery times.

They make a compelling case for a very savvy audience and hard-to-please executives.

Product sales presentation by Matics

This sales presentation shows how great design should not come at the expense of great storytelling.

I was impressed by their sharp messaging that goes back and forth between life with and without their product . They make the case for taking action now to reap the benefits tomorrow.

They make sure to counter prospect’s urge to stick with the status quo by reducing the their perceived risk and giving them insight into how their apps work and how rolling out the solution will look like.

It makes digitalization of manufacturing management seem like the easy way forward. They make it feel so simple. It’s inspiring.

Sales presentation templates that work

To make your content creation fast and easy I’ve brought you some of our best sales presentation templates . They'll help you set up a top-tier deck in less than an hour.

These templates apply the effective storytelling structure that worked for most of the examples on my list. They all use interactive design that makes you stand out, engage prospects, and help them take the next step.

Each of these templates was tried and tested for every device or screen size.

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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7 Sales Presentation Examples for Successful Pitches

A successful sales presentation can significantly influence a potential client’s decision-making process. It needs to be engaging, informative, and persuasive.

This guide explores the components of an effective sales presentation, and best practices for creating one, and provides seven exemplary sales presentation templates from various sources.

What Is a Sales Presentation?

A sales presentation is a strategic dialogue designed to persuade a potential client or customer to purchase a product or service. It typically involves a detailed explanation of the product’s features, benefits, and potential return on investment.

What Is Included in a Sales Presentation?

A sales presentation typically includes sections on:

• Introduction : Brief introduction of the company and the presenter.
• Customer Needs : Identification of the client’s needs and how they align with the product or service.
• Product/Service Details : Detailed information about the product or service, highlighting unique selling points.
• Success Stories : Real-life examples or case studies demonstrating the value of the product or service.
• Pricing and Packages : Overview of pricing options and any customizable packages.
• Call to Action : Strong conclusion that prompts the audience to act or decide.

Sales Presentation Best Practices

Creating an effective sales presentation involves several best practices:

• Tailor Your Message : Customize the presentation to address the specific needs and interests of your audience.
• Keep It Concise : Focus on key points to maintain the audience’s attention and keep the presentation within an appropriate timeframe.
• Use Visuals : Employ charts, graphs, and images to make your points clearer and more engaging.
• Rehearse : Practice your presentation multiple times to ensure smooth delivery.
• Engage Your Audience : Encourage questions and interact with the audience to make the presentation more dynamic.

7 Sales Presentation Examples

1) piktochart: “sales pitch examples”.

Piktochart’s Sales Pitch Examples illustrate how to effectively communicate the value of your product or service. These examples showcase various strategies to capture and retain the audience’s interest, making them highly practical for anyone looking to enhance their sales presentations.

Canva Sales Presentation Template offers visually appealing templates designed to make sales presentations more engaging. These templates are easy to customize and suitable for a wide array of industries, helping presenters create professional-looking presentations effortlessly.

2) Slidebean Sales Pitch Deck Template

Slidebean Sales Pitch Deck Template is designed to streamline the creation of impactful sales presentations. The template guides users through structuring an effective pitch, emphasizing the art of storytelling to captivate potential investors and clients.

3) Prezi Sales Plan Presentation Template

Prezi Sales Plan Presentation Template offers a dynamic way to engage audiences with its distinctive zoomable canvas. The template allows sales professionals to outline their strategies and goals in a visually engaging sequence that captures the natural flow of a sales process.

It is designed to help presenters illustrate complex sales plans through a structured yet flexible narrative, enabling the audience to follow along through a visual journey of targets, tactics, and expected outcomes.

4) Queza : Pastel Color Sales Marketing Powerpoint

Queza : Pastel Color Sales Marketing Powerpoint from Envato Elements is designed with pastel colors and a clean, modern aesthetic, making it ideal for sales and marketing presentations that require a fresh and inviting look. This PowerPoint template is versatile, featuring a range of slide layouts that can be used to showcase products, market analysis, sales strategies, and more.

5) SlideSalad Sales Deck PowerPoint Templates

SlideSalad Sales Deck PowerPoint Templates ****offer a comprehensive sales deck that is robust and creatively appealing, ideal for making impactful sales presentations. It features hundreds of unique slides designed for various sales niches, allowing for extensive customization.

6) Solua : Cyber Monday Sale Event Powerpoint

The Cyber Monday Sale Event PowerPoint on Envato Elements is a powerhouse for creating high-impact sales presentations. This template features a modern design that effectively combines bold colors and sleek layouts to capture audience’s attention. It includes multiple slide options to showcase products, promotional offers, and pricing strategies.

7) SlideModel Sales Pitch Presentation Template

SlideModel Sales Pitch Presentation Template offers professionally designed templates tailored for sales presentations. These templates are structured to facilitate clear communication of complex data, strategic alignment, and persuasive storytelling. They are particularly useful for sales teams looking to present data-driven arguments effectively.

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10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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10 Sales Presentation Examples & Templates to Boost Your Sales

• April 25, 2024

Imagine unlocking the full potential of every sales opportunity that comes your way. 

This isn’t just another article; it’s the key to elevating your sales presentations from merely functional to truly compelling. 

Here, we delve deep into expert strategies that promise to not only save you from common presentation pitfalls but also significantly amplify your sales impact. 

With insights designed to captivate your audience and solidify your message , missing out on this guide could mean missing out on your next big sale. 

If you’re ready to transform your approach and see tangible results, this article is your indispensable tool. 

Let’s embark on a journey to sales excellence together.

What Are Sales Presentations?

Sales presentations are dynamic tools designed to captivate your audience , showcasing why your product or service surpasses others. These presentations serve as a strategic platform, allowing you to eloquently highlight your offering’s advantages while directly addressing the unique needs and concerns of potential clients.

With the right blend of compelling sales pitch presentations and impactful PowerPoint examples, you have the opportunity to connect deeply with your audience. 

The essence of crafting an effective sales presentation lies not just in flaunting your product but in forging a meaningful relationship with your listeners, demonstrating undeniable value, and steering towards a successful sales outcome.

Key Elements of an Effective Sales Presentation

Crafting an effective sales presentation is an art that combines strategy, storytelling, and persuasion. At its core, it’s about connecting with your audience, making a compelling case for your product or service, and guiding them towards saying yes. 

Here are the key elements you need to nail it:

• Clear Value Proposition : Start with a bang by clearly stating what sets your offering apart. This is your chance to shine and make your audience understand the unique benefits they'd get from choosing you.
• Engaging Storytelling : Wrap your facts and figures in stories that resonate. People remember stories, not just data, so weave narratives that paint a vivid picture of the problems you solve.
• Understanding Audience Needs : Tailor your presentation to address the specific challenges and pain points of your audience. Showing that you understand their needs builds trust and credibility.
• Strong Visuals : Use powerful and relevant visuals to support your message. Sales presentation PowerPoint examples or sales pitch PowerPoint examples can inspire visuals that captivate and communicate more effectively than words alone.
• Compelling Call to Action : End with a clear and persuasive call to action. Whether it's to sign up, schedule a meeting, or make a purchase, make sure your audience knows exactly what step you want them to take next.

Remember, the goal of your sales presentation isn’t just to inform; it’s to transform interest into action. By focusing on these key elements, you’ll be well on your way to creating presentations that not only engage and entertain but also convert.

General Sales Presentation Outline

​​When building your sales presentation, especially for a PowerPoint format, consider it a strategic journey that leads your audience towards making a decision. Here’s a clear-cut structure that ensures your presentation covers all the essential bases:

• Opening Slide : Begin with an impactful opening slide to capture attention. Introduce yourself and your business, setting the tone for what’s ahead.
• Audience Needs Slide : Highlight the challenges and needs of your audience. This slide is crucial for demonstrating empathy and understanding of their situation.
• Value Proposition Slide : Dedicate a slide to showcase your value proposition, clearly stating how your product or service uniquely solves the audience's problems.
• Features and Benefits Slide : Detail the features and benefits of your offering. Structure this information clearly to show how it aligns with what your audience needs.
• Success Stories/Testimonials Slide : Use success stories or testimonials to lend credibility. Real-world examples can significantly bolster your case.
• Objection Handling Slide : Prepare slides that proactively address common objections. This is your chance to alleviate concerns and build trust.
• Call to Action Slide : Conclude with a strong call to action. Make it straightforward for your audience to know what you want them to do next, whether it’s reaching out for more information or making a purchase.

This framework is your guide to crafting a PowerPoint sales presentation that not only informs and engages but also effectively persuades your audience towards taking action. Tailor each part to fit your message and audience, ensuring your presentation is both compelling and convincing.

10 Sales Presentation Examples & Templates

Navigating through the world of sales presentations can feel like a maze. With the right examples and templates, though, you’re equipped to create presentations that not only engage but also convert. 

Let’s walk through 10 scenarios where tailored sales presentation examples and templates can make all the difference.

1. Startup Pitch

A startup pitch template is your first step towards turning your vision into reality. It’s designed to succinctly convey the essence of your innovation , the vast market potential awaiting, and the unique value your startup brings to the table. 

This template not only showcases your business model and growth strategy but also weaves a compelling narrative around your vision, making investors and stakeholders see the world through your innovative lens. It’s about painting a picture of success and opportunity, backed by solid data and a clear roadmap.

Here’s a presentation outline template:

• Title Slide : Startup name, logo, and tagline.
• Vision and Mission : Briefly describe your startup's vision and mission.
• The Problem : Outline the problem your startup aims to solve.
• Your Solution : Present your product/service as the solution.
• Market Potential : Highlight the size and potential of your target market.
• Unique Value Proposition : Define what makes your startup unique.
• Business Model : Explain how your startup will make money.
• Growth Strategy : Outline your strategy for growth and market penetration.
• Competitive Analysis : Show how you stand out from competitors.
• Financial Projections : Share expected financial outcomes.
• Team : Introduce your team and their expertise.
• Closing & Call to Action : Summarize and invite investors to join your journey.

2. Product Launch

Launching a new product is an exciting journey, and with the right presentation template, you can make sure your audience feels that excitement too . A product launch template is tailored to highlight the key features of your product, the benefits it offers to customers, and the specific problems it solves. 

By using engaging visuals and clear, concise information, this template ensures that your audience understands why your product is the market’s new must-have. It’s about creating anticipation and desire, leading to that moment when everyone can’t wait to get their hands on your product.

• Title Slide : Product name and a captivating image.
• Introduction : Briefly introduce the product and its inspiration.
• The Problem : Describe the problem your product addresses.
• Product Overview : Detail the features and benefits of your product.
• How It Works : Show how the product works (demos or videos).
• Market Fit : Explain why now is the right time for your product.
• Customer Testimonials : Include early feedback or beta tester reviews.
• Pricing and Availability : Outline pricing strategy and availability.
• Marketing Strategy : Highlight how you plan to promote the product.
• Closing Slide : Recap and call to action (e.g., Pre-order now).

3. B2B Sales Proposal

In the B2B realm, a sales proposal needs to speak the language of benefits and ROI. A well-crafted B2B sales proposal template helps you lay out your solutions in a way that directly addresses your business clients’ needs. 

It allows you to present a clear case for how your product or service can solve their problems , backed by data, case studies, and testimonials. This template is about building a strong argument for your solution, showing potential clients not just why they need it, but how it will positively impact their bottom line.

• Title Slide : Proposal title and company name.
• Executive Summary : Brief overview of the proposal.
• Client Needs & Challenges : Outline the client's specific needs and challenges.
• Proposed Solution : Describe your product/service as the solution.
• Benefits & ROI : Detail the benefits and return on investment.
• Case Studies/Testimonials : Showcase success stories relevant to the client.
• Pricing Model : Present your pricing structure.
• Implementation Plan : Outline steps for solution implementation.
• Why Us? : Highlight your company’s strengths and uniqueness.
• Next Steps & Call to Action : Suggest the next steps and encourage action.

4. Service Offering Presentation

For businesses that thrive on offering unparalleled services, this template is a beacon. It’s designed to detail what you offer, how your services solve specific client problems, and why your approach is better than the competition . 

Through customer success stories and testimonials, you can showcase real-world examples of your service excellence. This template is your platform to demonstrate the tangible benefits clients receive when they choose you, making it clear why your service is the smart choice.

• Title Slide : Service name and your company logo.
• Introduction : Brief overview of your service offerings.
• Problems Solved : List the problems your services solve.
• Service Details : Break down each service, its features, and benefits.
• Customer Success Stories : Share testimonials and success stories.
• Why Choose Us? : Differentiators and competitive advantages.
• Pricing Structure : Explain your pricing model.
• Implementation & Support : Outline how services are implemented and supported.
• FAQs : Address common questions or concerns.
• Closing & Call to Action : Summarize and invite to engage your services.

5. Technology Solution Pitch

Technology can be complex, but your pitch doesn’t have to be. A technology solution pitch template is crafted to demystify your tech offerings, breaking them down into clear, digestible benefits. 

It focuses on how your technology addresses specific needs or challenges in an innovative way, making it a game-changer for your target audience. 

By simplifying complex concepts and focusing on the real-world applications and advantages of your technology, this template helps you convey the uniqueness and value of your tech solutions in a straightforward, compelling manner.

• Title Slide : Solution name and a compelling image or logo.
• Introduction : Briefly introduce the technology solution.
• The Challenge : Describe the challenge or need your technology addresses.
• The Solution : Detail your technology and how it works.
• Key Benefits : Highlight the primary benefits and features.
• Technical Specifications : Provide a brief overview of technical aspects.
• Use Cases : Share real-world applications and success stories.
• Market Analysis : Discuss market demand and potential growth.
• Competitive Advantage : Explain what sets your technology apart.
• Implementation Plan : Outline steps for adopting your technology.
• Closing & Call to Action : Recap benefits and invite to take the next step.

6. Annual Sales Plan

Crafting an annual sales plan is about setting a vision for what you want to achieve and defining the steps to get there. An annual sales plan template serves as a comprehensive guide to outline your sales objectives , strategies , and specific tactics for the upcoming year . 

It helps you establish clear targets, segment your market, allocate resources efficiently, and plan actionable initiatives to reach your goals. 

This template is essential for keeping your sales team motivated , providing a roadmap for success that is both ambitious and attainable, ensuring everyone is aligned and pushing in the same direction.

• Title Slide : Year and sales plan title.
• Executive Summary : Overview of sales goals and key strategies.
• Sales Targets : Breakdown of monthly or quarterly sales targets.
• Market Analysis : Insights into market trends and target demographics.
• Sales Strategies : Detailed strategies for achieving sales targets.
• Tactics and Actions : Step-by-step tactics for each strategy.
• Key Accounts and Territories : Focus areas and key account strategies.
• Tools and Resources : Overview of tools and resources for the sales team.
• Performance Metrics : Metrics and KPIs to measure success.
• Training and Development : Plans for team skill enhancement.
• Conclusion and Motivation : Wrap-up and motivational close to rally the team.

7. Real Estate Listing Presentation

In the competitive world of real estate, making a lasting impression with your listing presentation can make all the difference. A real estate listing presentation template is designed to showcase your properties in the best light , with stunning visuals and detailed market analysis that highlights why your listing stands out. 

It also outlines your comprehensive selling strategy, demonstrating your expertise and commitment to securing the best deal. This template is your tool to build confidence with potential sellers, showing them you have the skills and plan to sell their property quickly and for top dollar.

• Title Slide : Listing presentation title and your contact information.
• Property Overview : High-quality images and key details of the property.
• Market Analysis : Current market conditions and pricing strategy.
• Marketing Plan : How you plan to market the property.
• Selling Strategy : Your approach to negotiations and closing the sale.
• Comparative Market Analysis (CMA) : Pricing strategy based on similar listings.
• Testimonials and Success Stories : Past selling successes and client testimonials.
• Closing Plan : Steps to take from listing to closing.
• About Me/Us : Your experience and success in real estate.
• Next Steps : Encouraging sellers to take action with you.

8. Marketing and Sales Strategy

Blending creativity with strategic thinking is key to developing an effective marketing and sales strategy. A template for this purpose helps you lay out a cohesive plan that covers how you intend to reach your target audience, engage them with compelling content, and convert them into loyal customers. 

It includes identifying customer personas , planning targeted marketing campaigns, and outlining sales tactics that align with your marketing efforts. 

This template is about creating a synergistic approach that leverages both marketing and sales strengths, ensuring a seamless buying journey for the customer from awareness to purchase.

• Title Slide : Presentation title and your company logo.
• Market Overview : Analysis of the current market environment.
• Target Audience : Detailed profiles of your target customer personas.
• Marketing Goals : Key objectives for your marketing efforts.
• Sales Goals : Sales targets aligned with marketing objectives.
• Strategic Approach : How marketing and sales will work together.
• Key Initiatives : Major marketing campaigns and sales initiatives.
• Timeline and Milestones : When and how goals will be achieved.
• Measurement and KPIs : How success will be measured.
• Conclusion and Call to Action : Summarizing the strategy and next steps.

9. Financial Services Pitch

Trust and reliability are the cornerstones of any financial services pitch. A dedicated template for financial services focuses on these aspects, incorporating customer success stories and testimonials to underscore the value and security your services offer. 

It allows you to present complex financial products in an accessible manner, emphasizing how they meet the specific needs of your clients . 

This template is not just about showcasing your services; it’s about building a case for why clients can trust you with their financial well-being, highlighting your track record of success and stability in the financial landscape.

• Title Slide : Service offering and your company name.
• Company Overview : A brief introduction to your company and mission.
• Client Challenges : Common financial challenges your clients face.
• Our Solutions : How your services address those challenges.
• Product/Service Details : Detailed breakdown of offerings.
• Success Stories : Testimonials and case studies of satisfied clients.
• Trust and Security : Your commitment to client security and trust.
• Pricing and Packages : Overview of pricing structures and options.
• Why Choose Us : Your competitive advantage in the financial sector.
• Next Steps : Encouraging potential clients to take the next step.

10. Retail Product Pitch

Captivating potential retailers with your product pitch is crucial in the retail industry. A retail product pitch template is visually engaging, designed to spotlight the high quality of your products, underscore customer satisfaction, and emphasize the unique selling points that set your offerings apart from the competition. 

It’s your canvas to present market research, consumer trends, and sales data that demonstrate the product’s potential success in the retail environment. 

This template aims to entice retailers by showing them how stocking your product will not only meet but exceed the expectations of their customers, driving sales and enhancing their product lineup.

• Title Slide : Product name and a compelling image.
• Product Overview : Key features and benefits of the product.
• Unique Selling Points (USPs) : What makes the product stand out.
• Market Insights : Analysis that supports the need for your product.
• Customer Feedback : Positive feedback from early users or testers.
• Retailer Benefits : How stocking your product benefits the retailer.
• Marketing Support : Marketing initiatives to support product launch.
• Pricing and Margin Information : Competitive pricing and margin details.
• Ordering and Logistics : Information on ordering processes and logistics.
• Closing Slide : Recap and call to action for retailers to stock your product.

Embarrassing Mistakes to Avoid in Your Sales Presentation

In the heat of a sales presentation, it’s easy to get caught up in the moment and let a few errors slip through. But beware, some blunders can turn an otherwise stellar pitch into a cringe-worthy moment. 

Steering clear of these mistakes not only keeps your professionalism intact but also significantly boosts your chances of closing the deal. Let’s dive into a few common pitfalls you’ll want to avoid at all costs:

• Lack of Preparation : Walking in unprepared is the fast track to failure. Know your material inside and out.
• Ignoring Audience Needs : Tailor your pitch to address the specific challenges and interests of your audience.
• Overloading with Information : Bombarding your audience with too much data can overwhelm rather than impress.
• Skipping the Rehearsal : Practicing your delivery ensures you come across as confident and polished.
• Neglecting the Storytelling : Facts tell, but stories sell. Weave your points into a compelling narrative.
• Failing to Show Value : Make sure you clearly articulate the benefits and ROI of your solution.
• Weak Closing : A hesitant or unclear call to action can leave your audience unsure of the next steps.
• Technical Difficulties : Always have a backup plan in case of technical glitches with your PowerPoint or other presentation tools.

Remember, your sales presentation is your moment to shine. By avoiding these embarrassing mistakes, you set the stage for a successful pitch that resonates with your audience and drives home the sale.

Frequently Asked Question About Sales Presentation

When it comes to nailing your sales presentation, there are always a few questions that seem to pop up more often than not. 

Whether you’re a seasoned pro or gearing up for your first big pitch, getting these questions answered can make all the difference in delivering a presentation that not only captures attention but seals the deal. 

So, let’s dive into three questions you might still have on your mind.

How long should my sales presentation be?

The sweet spot for a sales presentation is between 20 to 30 minutes . This time frame gives you ample opportunity to cover all the essential points—like presenting a compelling sales pitch, showcasing your sales presentation examples, and explaining your product or service benefits—without losing your audience’s attention.

Remember, it’s about quality, not quantity. Focus on delivering a concise, impactful message that resonates with your audience’s needs and interests.

Can humor be incorporated into a sales presentation?

Absolutely, but tread lightly. Humor can be a fantastic tool to break the ice and build a connection with your audience, but it’s crucial to ensure it’s appropriate and won’t be misunderstood or offend anyone. 

When done right, a well-placed joke or light-hearted comment can make your presentation more memorable and engaging. Just keep it relevant to the topic and make sure it adds value to your presentation , rather than distracting from your main message.

What's the best way to handle tough questions during a sales presentation?

Handling tough questions with grace and confidence is key to maintaining credibility and control during your sales presentation. First, listen carefully to the question and take a moment to gather your thoughts before responding. 

If you don’t know the answer, it’s okay to admit it—just ensure you follow up with a commitment to find out and get back to the questioner. Always aim to turn challenging questions into opportunities to further highlight the benefits and strengths of your product or service. 

Showing that you can navigate tough questions not only demonstrates your expertise but also builds trust with your audience.

Key Takeaways on Mastering Sales Presentation

Diving into the heart of a standout sales presentation, we’ve unpacked everything from steering clear of common blunders to tackling those tricky questions with confidence. The takeaway? Preparation , clarity , and knowing your audience are your golden tickets. 

A sales presentation should be snappy—aim for that 20 to 30-minute sweet spot —and a dash of humor can work wonders, provided it’s on point and in good taste. Facing tough questions head-on showcases your expertise and builds trust.

In sum, crafting an effective sales presentation is about blending storytelling with solid facts , making a genuine connection with your audience, and leaving a lasting impression. 

So, as you prepare for your next pitch, remember these essentials. With focus and finesse, you’re all set to turn your sales presentation into a compelling narrative that not only engages but also convinces. Here’s to making your next presentation a smashing success!

Analytics & Insights

Edgar Abong

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8 Effective Sales Presentation Examples to Boost Your Close Rate

Winning sales presentations turn prospects into customers. But, constructing a winning presentation is often a source of dread for many sales folks. What is the perfect number of slides? Which is the best order? Should it be hyper-branded or simple?

Or, should we even be using slide decks at all in 2024?

Now, if you want to make the journey collaborative, or want to gain access to cool insights like whether they even looked at your presentation, the static deck just won't cut it.

Designing a beautiful and highly personalized sales presentation is great, but access to behavioral analytics through digital links is super powerful. Knowing whether the buyer clicked on that presentation, and then how long they viewed it, can help shape those next steps in your sales cycle.

In fact, by 2025, 80 percent of B2B sales interactions will happen in these digital channels, according to Gartner . This means that presenting your pitch digitally unlocks new opportunities to engage and collaborate with your buyer. Ultimately, this will help you close deals much faster.

Sales professionals of all types, from SDRs to Customer Success, make pitches at different points in the sales cycle. That's why it's super important to create presentations that are both enjoyable for buyers to watch and easy for sellers to navigate—especially if they’re pitching multiple times a day!

Sales Presentation Vs. Sales Pitch: Are They the Same?

Presentation? Pitch? What’s the difference? These two sales practices are often referred to interchangeably, but they’re not exactly the same.

Generally, a pitch is when you’re closing the deal. It’s short and effective—highlighting the benefits and value of the product and offering the sale. Now, it is also technically a sales presentation, but it’s not a “sales presentation.”

The sales presentation comes earlier in the process when you’re looking to get buyers interested in your product/service. Every good sales presentation gives prospects confidence in your brand and helps develop the customer relationship. It emphasizes the value your product delivers and provides clear direction for the next step in the sales process.

So really, the key differentiator between these two sales activities is the point in the sales process—the presentation introduces your product, and the pitch closes out the deal. This shifts your purpose and your approach when creating a presentation vs. pitch deck.

To create the best sales pitch ever, you can head over to our ultimate guide . But first things first. Let’s build a winning sales presentation that makes potential customers beg to buy.

6 Key Components of a Winning Sales Presentation

While there's no "one way" to make a pitch presentation, there are a few core ingredients that can transform a bland presentation into a show-stopping performance.

To keep your buyers engaged and prevent them from nodding off, make the presentation more interactive by fostering a conversation, using eye-catching visuals that leave an impression, and pacing your delivery to keep the energy level high.

1. Start Strong: Cover Slide + Confidence

First impressions matter. Your first slide and the first few moments of your delivery will shape perceptions and affect the ultimate success or failure of your sales presentation.

Your cover slide should instantly capture the audience's attention and convey your brand and industry. Later, we’ll explore some stellar examples. For now, just make sure your audience has a good idea of who you are and what you do from the very beginning—and make it interesting. Images are great at this.

Regarding your delivery, confidence is key — key— to both your sales career and presentation. The confidence you project about your solution will transfer to prospects, reducing their concerns and supporting an overall positive experience.

But you can’t get by on cover slides and confidence alone.

2. Sell Solutions (+ Value), Not Products

Gone are the days when you could simply shout that your product was the greatest thing since sliced bread—and expect customers to believe you.

Times have changed. Value-based selling is in . Today, the best approach is to inform your buyer with the right message through the right media, selling your solution and not your product.

In your sales presentation, make sure that each product feature that you include has a clear benefit for your prospective buyer. And don't just list the features. Explain why they make your product better, in the simplest way possible.

If your lead generation process produced high-quality leads, and your pre-presentation research uncovered pain points, you should have a pretty good idea what this prospective customer needs—and how your product can solve the issue.

At the end of the day, people want to know what's in it for them and how your product/service will make their lives better. Sell them the solution. The product is just a bonus.

3. Tell a Story

People remember stories. They’re more engaging than stats and figures—and humans connect with humans, not numbers. Research by cognitive psychologist Jerome Bruner suggests that facts are 22 times more likely to be remembered if they’re part of a story .

You want to harness that power for your sales presentation.

Consider your top-shelf customer success stories—or even the customer you just closed yesterday, who solved a major pain point with your solution. The key here is to find past customer situations that your current prospect can identify with. Maybe they serve a similar market niche, or are both struggling to keep their fully-remote team afloat.

Or, maybe, you want to tell your company’s story. Close itself started as a solution to our founders’ frustrations with existing sales CRMs.

Like any great story, you need an arc, characters, conflict—and a resolution. Include whatever graphs and metrics you think add value to the presentation. The numbers don’t speak for themselves, but they do play a supporting role to your storyline.

Turn your case study into a case story, illustrating how your product has helped someone else, and prepare to hook your target audience.

4. Keep It Simple

Be concise. Make your key points digestible. Prospects should be able to quickly scan your sales presentation—and then get back to the conversation.

However, many companies that offer complex products, such as software, tend to overcomplicate the delivery. Most buyers don’t have time to read white papers or long-winded info about your technical specs. Those details can come later.

There are ways to present content while neither boring nor overwhelming your audience:

• Video: Sixty-six percent of people will watch a company’s entire video if it’s less than 60 seconds. Give them something they can quickly digest, that effectively highlights your value prop and most important product features.
• Interactive demos: a great alternative to video calls, ideal with async presentations. You can use interactive demo software like Navattic or Walnut to let your buyer learn about your product on their terms, in their own time.

Whatever you do, get to the point. Time and attention spans are short. Be succinct.

Visually, don’t give your PowerPoint presentation the crafting kindergartner upgrade. Brand colors and fonts should be established early and kept consistent throughout.

In short—less is more. Don’t exhaust your audience visually or mentally.

5. Include the Proof

Your audience wants to know that your solution works. They also want to feel confident about their decision to pursue your product over the competition. How can you help ease these concerns? Include evidence in your sales presentation.

Social proof establishes your credibility and showcases how your solution has transformed the work lives of your customers. It’s an important element in building trust between you and your prospect . Social proof can include media mentions, G2 reviews, social media engagement, customer testimonials, and more.

Recent data from Statista, as of September 2023, indicates a shift in consumer behavior. Their survey, conducted among 10,021 consumers, revealed that 53 percent of U.S. respondents rely on search engines like Google for information about products. This highlights the evolving landscape of consumer trust and information sourcing.

Additionally, 34 percent of consumers used customer reviews as a source of information. This underscores the continued importance of positive reviews and testimonials in fostering trust in a business. The customer success story you've shared can be further enriched by integrating these insights, demonstrating not only the value of customer reviews but also the growing reliance on digital search engines for product information.

Including social proof in your presentation demonstrates how well your solution can meet customer needs —including theirs.

6. Call Them to Action

Nothing cleans out the sales pipeline like a well-timed, well-placed, and well-designed CTA . Success in sales relies on the success of your call to action. And that extends to your sales presentation.

Unlike the sales pitch, your sales presentation is probably not asking for the close. Instead, you are asking them to take the next step in the sales process—book a call, talk to their stakeholders, demo your product, or something else.

You want the CTA to be straightforward. Brief as possible. And effective. Make it easy for them to follow through. For example, if you want them to book a call, share a calendar link. Then follow up .

You have spent time and resources (yours and theirs) on this presentation, so don’t fumble the deal with a weak or confusing CTA. Your sales presentation should be the whole package. Literally.

But can we really tie all of this together into one mega-effective sales presentation? We’re about to find out.

8 Effective Sales Presentation Examples

Sales presentations come in all shapes and sizes. A great sales deck is one that is true to your brand, relevant to your target audience, and produces results.

Various factors can influence the structure, included elements, and delivery. For example, a self-directed presentation that prospects view online may require more text than one that’s delivered face-to-face (or via Zoom). A presentation given to industry experts will include different details (and language) than one delivered to your average, may-be-customer Joe.

As you build your next effective sales presentation, draw inspiration from these winning examples. We’ll share the presentation—and tell you why it works.

1. What + Why: Memento

Stating the problem, explaining the solution.

This sales presentation deck from Memento first describes the pain points of existing solutions—then showcases why Memento is different, emphasizing value and innovation.

This tried-and-true strategy keeps messaging simple and potent. The graphics and color-blocked backgrounds enhance that messaging, and the result? An eye-catching and powerful sales presentation.

2. Image-Rich Slides: Zuora

Is a picture worth a thousand words? Sometimes. It depends what that picture is, and what you’re trying to say.

Zuora uses an image-rich presentation to help differentiate themselves in the industry, and to support the storyline of their presentation. At the same time, text is kept to a minimum.

Visuals can create a supportive foundation upon which you can build your value proposition , company vision, and prospect-relevant story. You’ll probably include photos of your digital or physical product, but you can also add stock images or infographics.

Memorable presentations show , rather than just tell.

3. & 4. Personalize for Prospects: Trumpet

People aren’t numbers—and they don’t want to feel as such.

Personalize your sales presentation so that it speaks directly to your buyer. When possible, call them out by name and make sure that every aspect of the presentation is 100 percent relevant to their situation.

If you want to go the extra mile, incorporate their own brand identity. Make it about them, not about you. Our friends at Trumpet are on a mission to do just that with customizable presentation pods.

Check out this presentation pod example .

This prospect-specific presentation covers most of our key components for an effective sales presentation while taking personalization to the next level. Plus, it’s interactive—which adds value for both prospects and sales reps. Look for the comment section beside the presentation, where you can keep all communication and questions in one spot.

These customization options make your presentation stand out—and are bound to increase your CTA response rate. You can directly incorporate your online scheduling tool, such as Calendly, which also integrates with Close CRM to streamline prospect scheduling.

Here’s another winning example from Trumpet, featured as a use case for SDRs. Again, it’s got all the elements of an effective sales presentation (right down to customer testimonials), and even includes a short audio message specifically for the prospect, from the SDR.

So, ditch the generic sales script and personalize the presentation. Do your homework and make it relatable to each individual prospect, whenever possible.

Then, post-presentation, you can even follow up with a next-steps pod —again, created specifically for your prospect.

5. Be You(r Brand): Reddit

Remember earlier, when we said your sales presentation shouldn’t look like a kindergarten-age graphic designer let loose on Canva? There are always exceptions, right?

First and foremost, you must consider your audience and brand.

The best sales presentations are those that inform and persuade while being true to their brand identity. Sometimes that looks like minimalism: Short sentences, muted color palettes, and quiet power. Sometimes, that looks like pizazz.

Reddit has since updated its branding and slogan, but it once boasted to be “the front page of the internet.” At that time, this sales presentation got them a lot of love.

Talk about hooking an audience. But even the randomness isn’t random—it matches their brand, audience, and value proposition.

So consider your brand, audience, and value proposition, and build a sales presentation worthy of that. (But oh, to be on the sales team at Reddit.)

6. Adaptable Sales Story: Eigen Technologies

Eigen Technologies wanted a presentation to support a core sales story that could be tailored to different industry customers. An overview presentation like this one covers the bullet point features of the product while allowing the presenter to add any relevant prospect-specific slides.

Notice the decision to highlight how this solution stacks up against its industry competitors. This can add power to your own value proposition. Something else that adds power? The cohesive sales story that threads through the entire presentation, from stating the problem to showcasing the solution.

For some, this presentation might be a little text-heavy. When you’re presenting live, you want prospects to be listening to you, rather than simply reading all the information from your slides. For animated videos , take-home or self-guided presentations, however, use the amount of text necessary to support your message.

An animated sales presentation can also be a great addition to your sales and marketing materials. Save the static for your presentation, and get double-mileage with a video.

7. Out-of-the-Box: Apple

It’s hard to find live sales presentation examples because most are given privately in meetings, or directly between a salesperson and their prospect. However, explainer videos like this one can inspire your delivery—and your sales deck.

Steve Jobs, wearing his famous black turtleneck, was known for his potent yet simplistic Apple product presentations. Apple continues to lead with powerful sales messaging. Today, it has evolved to match its updated branding and sales style.

Watch how this presentation involves two different team members, both of whom add unique value to the messaging. Depending on the nature of your solution, the expertise level of your audience, and other factors, you might consider something similar—when it makes sense.

Note that every feature mention is immediately followed by its value. Your audience wants to hear about your product's benefit—don’t leave them with product details as bullet points.

8. Putting It Simply: Microsoft Office 365

This business presentation from Office 365 employs an attention-grabbing color scheme while spotlighting feature details via powerful, concise messaging.

With complex products especially, you need to filter out unnecessary information. Boil it down to your key points and features, then use simple graphics and copy to share your product. Let your value overwhelm prospects—not the presentation itself.

Are you ready to get started on your next super-effective sales presentation? Before you go, consider how it could impact your closing rate—and how you can optimize results.

Using Your Sales Presentation to Close More Deals

Every customer touchpoint should drive prospects toward your ultimate goal: closing more deals. An effective sales presentation is just one step in the customer journey, and tips and presentation templates will take you far.

Let’s look again quickly at the end of your presentation.

At the end of the presentation, you need a strong call to action—but you should also consider other ways to make your message stick. Based on the nature of your solution and how you’re delivering the presentation, you might need to leave behind handouts for your audience.

They should be focused and simple, supporting rather than detracting from your presentation. Maybe they even create a dynamic QR code for scanning to download your app or view contact information.

Then to fully optimize your sales presentation, you must follow up . Your sales presentation alone might not sell your solution—but your faithful follow-up game can push them to take the next step. Enter your CRM.

An agile CRM like Close can streamline this outreach and boost customer retention rates . Now you can optimize—and sustain—the success of your next sales presentation.

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15 Persuasive Sales Presentation Examples From Expert Sellers

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

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A sales presentation is a long-form explanation of your business’s value. Because they can take up to 30 minutes to deliver, they’re reserved for highly qualified prospects in the lead nurturing phase of a sale. The best presentations describe a customer problem, explain a solution, name the benefits of solving the issue, and make a call-to-action. To help you master presentations, we’ve compiled the best sales presentation examples and articulated why they work so well. 

Online Blogging Course Sales Presentation Example

In this sales presentation, Ricky is selling an online blogging course called Project 24. He starts by naming the troubles people run into when starting a blog and then giving the prospect a glimpse of what the course will help them achieve — a full-time income from blogging. Then, he stands up from his chair and goes over to a map covered with hundreds of yellow pins, and he reveals that each pin represents a student earning over $1,000 per month with their blog. 

Right off the bat he has established credibility and intrigue. He’s proven that he delivers his promise to his customers time and time again. An act of showmanship like this to begin a presentation is perfect for hooking your prospects. After showing them the promised land and the people who’ve gotten there, Ricky then gives them a four-minute tour of the best features of the course. Finally, he goes over how to sign up for the course and asks his prospects to do it.

The major takeaway from this example is the power of props and showmanship to illustrate a point. As Ricky did with the yellow pins, find ways to support your claims with some sort of visual element. Your presentation hit the audience with more force. 

Online Coding Course Sales Presentation Example 

Here’s another online course presentation — it's shorter than the last one and the presenter takes a slightly different approach. He first demonstrates his expertise by showing the many books he’s written on the subject. After gaining the lead’s trust, he explains how this coding course is different from the others out there. In this course, students won’t have to learn computer science and can start building things almost immediately. 

Next, the sales rep reviews the benefits of taking the course, which in this case manifest as the coding tasks that students will learn to do. About three-quarters the way in, he drops the biggest value proposition: he'll teach them how to write programs that automate their busy work and increase their productivity. In case anyone isn’t interested in that, he also adds that coding is fun and will improve critical thinking skills. To finish, he asks leads to sign up for his course.

Note how this presenter first establishes how this coding course is different from and better than the others out there. In your presentations, consider bringing up complaints customers have with your competition and then showing them why that won’t happen with your business. 

B2B SaaS Sales Presentation Example  

In this presentation, Neil Patel presents Keap, an email marketing tool. The presentation is technically a customer testimonial since he’s a user and not the company’s salesperson, but it still comes off as a well-constructed sales presentation for nurturing qualified leads . Neil begins in the classic manner — describing some major pain points for marketers — before introducing the product as the solution to those issues. 

Next, he explains some ways that he uses the software and the benefits he receives. For example, one use case he gives is the ability to set up automated text messages to follow up with prospects to increase the closing rates and give salespeople more time to focus on other prospects. Because it’s a testimonial video, it’s missing a call-to-action, but besides that piece, it’s a presentation worthy of emulation.

Something you should definitely consider emulating from this presentation is the structure — problem, solution, benefits — that he employs to hook and convince the reader to buy the tool. It works for every industry and type of sale. 

Proptech Sales Presentation Example

The presenters begin by stating their goal — to show property managers why mobile inspection technology makes resident move-ins and move-outs painless. Next, the two salespeople introduce themselves as experts in the field and the product, HappyCo, as a useful tool for powering property operations. Then they lay out the agenda for the presentation, before embarking on a respectful critique of a current way of doing business, paper inspections. 

To bolster their case, they show quotes from customers explaining how paper inspections hurt their business. One complained that their maintenance staff used to fix resident-caused damage without documenting it, thereby making it impossible to charge the resident. After proving the problems with paper methods, the presenter dives into the product and its benefits and another team member even gives a live software demo. It ends with questions and answers.

Including product demos in your presentations is a powerful tactic. And it doesn’t necessarily have to be a live demo either. For example, you could record videos of people using your product or software and then show those to help your audience make sense of how it works. 

Marketing Software Sales Presentation Examples

The presenter begins by introducing the tool, Mention, and tells her audience how it works in plain language. Next she uses a slide titled “What can I do with Mention?” and explains the three major use-cases of the tool and the resulting benefits. She then uses her next slides to give a deeper explanation of each of the three major use-cases she introduced in that first slide. 

She then switches out of her slide deck and into a live demo. This is typical of software sales presentations. She spends the next 15 minutes showing her leads how to set up competitor tracking and how to analyze the data collected to discover insights that help them get a competitive advantage in their industry. After the demo, she switches back to slides and reviews the key takeaways, and asks interested viewers to schedule a personalized demo.

Although the presenter doesn’t begin with a problem, she does mention how each feature solves specific pain points when she’s presenting their benefits. Something she did that you could apply to your presentations is summarizing your presentation before making the call-to-action. This gets your audience thinking about how valuable your solution is, so they’re more likely to agree to the next steps when you make your ask.

CRM Sales Presentation Example

This presenter, a HubSpot certified partner, starts by introducing a problem for many marketers — they have too many tools in their tech stack and things are messy. After spending some time with that problem, he introduces HubSpot, saying that “the antidote to complexity is organization.” The salesperson then describes HubSpot as a centralized communication platform, meaning that every app and software connects through it. It’s, in essence, a hub. 

He then tells his viewers that this means data that used to be siloed off in different platforms all becomes available in HubSpot, and explains the awesome things that this allows users to do, like gain lead intelligence, automate tasks, run analyses, and handle ad attribution. Throughout the presentation, he uses screenshots of the software to add clarity to his feature explanations. It ends with him going over pricing plans and asking leads to call him to learn more.

This presenter does a great job of presenting a problem and analyzing it in a way that makes him sound like an expert and evokes feelings of hatred for the problem in his audience. In your presentations, elaborate on the negative consequences of the problem you choose to mention. This aggravates the pain and makes prospects more eager to eliminate it. 

Legal Tech Sales Presentation Example 

In this sales presentation, Cory from LawYaw, a legal tech company, presents their document automation software and explains why it will help lawyers save time and improve productivity. After a short introduction, he sets an agenda, and a slide gives us the outline, which is worth zooming in on because it’s a great example of a persuasive structure. To begin, he discusses some new trends in the legal space and shares some opportunities to profit from these trends. 

After establishing himself as knowledgeable in the industry, he analyzes a big problem for his buyers — document rejection — and lists its costs. After establishing the magnitude of the key issue, he positions document automation as a solution, explains how it works, and names its biggest benefits. To boost credibility, he also uses a customer success story. Next, he changes from a sales deck to a live demo, before rounding out the presentation with a Q&A session.

The agenda portion of his presentation is something you should consider incorporating into your own presentations. By providing an outline of what you’ll cover, you’re telling them what to expect, and giving them a pleasing sense of control over the experience. 

B2C Tech Product Sales Presentation Example

This next sales presentation example portrays Melody, an Apple salesperson, introducing the new iPad (the second half of the video is a presentation for the iPad Pro). During the first two minutes, Melody goes over the new design, showing images of the phone. She discusses the new features and their benefits, including a new front camera placement, which is better for video calls (something her leads are likely using their iPads for).

At the two and half minute mark, she hands the reins to her partner, Mish, who explains another improvement to the hardware: a new keyboard called Magic Keyboard Folio. He then names some features and benefits, like “full-size keys, one millimeter of travel, and a responsive feel.” To finish, Melody lists the price and reviews why this product is so unique and valuable.

Note that whenever the second presenter names a feature, he almost always follows it with a benefit. The result almost always impresses a prospect more than how it was achieved. To really drive home the importance of your features, immediately state how they will positively impact the person’s business, job, or life. 

B2C SaaS Sales Presentation Example

Although this is a pitch to investors, the Brand Yourself owners use a sales deck and stay close to the ideal structure of a sales presentation. They start with a strong hook in the form of a story about their typical user. They tell the story of a young man fresh out of college who is highly qualified but still struggling to get a job because of his major issue, namely, that employers are researching him online and finding unflattering photos of him partying, of “gap year Steve.”

The sales duo uses their sales deck responsibly throughout the presentation, especially above, where they show a picture to get some laughs and get their buyers in a good mood. After sharing this story, they explain the major problem afflicting applicants today — bad online reputations, and then introduce their tool and how it works, using slide deck images to show the buyers. In the end, they state its value proportion: protects and improves how you look online.

If you copy one thing from this presentation, it should be their use of humor to set the mood. Provided that the setting isn’t too professional, consider introducing a few jokes at the beginning. Jokes not only lighten the mood, but they also make your audience more likely to pay attention closely, because you’ve primed them to think that they might get another laugh. 

Freelance Photographer Sales Presentation Example

This is a short yet persuasive presentation in which a freelance real estate photographer shares reasons why leads should hire him as their photographer. He begins by introducing himself and his business and then previews for his prospects what they’ll learn in this presentation. Then he starts listing the reasons for hiring him. Most of them are valuable differentiators that set him apart from the competition. For example, his customers receive free property websites. 

They can use these website links to easily promote their listing across social media and other channels. Near the end of the presentation, he starts to show his prospects some great photographs he’s taken for past clients, all the while explaining why people who use professional photographers are more likely to sell their houses than people who don’t. To close out, he asks his audience members to call him, and puts his phone number up on the screen.

Differentiators help your business stand out from the crowd. They can be the reason a prospect chooses you over a competitor. So, when you can, follow this presenter’s lead and list valuable services or features that you provide but other companies don’t. 

Freelance Writer Sales Presentation Example

Here’s another great example for freelancers. The structure of this sales presentation is pretty simple. The presenter goes over ten reasons to hire him. They range from his being recognized by Microsoft as a valuable service provider to his transparency about pricing and process. Each reason gets anywhere from 20-30 seconds of elaboration and an image or two to emphasize his points. For instance, he displays his Microsoft certificate on the screen when talking about it.

After sufficiently proving that he has expertise, credibility, reliability, and other qualities potential clients are looking for in a writer, he closes the presentation with a clear call-to-action. He tells his leads to head over to the Contact page on his website and fill out the Contact form to get in touch.

Although it’s a setup without much flair, the salesperson’s main points, along with the easygoing and confident attitude with which he delivers them, should entice potential buyers to reach out. One thing he nails is establishing himself as an expert in the field. Sprinkle in credibility indicators like education, credentials, and awards throughout your presentations to give your words and claims a bit more weight.  

Real Estate Agent Listing Sales Presentation Example

The mock sales presentation starts at the 2:20 minute mark when the listing agent begins his mission to convince a pretend homeowner to hire him as their agent. He first hints at his company’s successful track record and then explains their home selling process, which, among other methods, consists of taking magazine-grade photography and marketing the home on YouTube, email, and print marketing. He always explains the benefits of each strategy. 

Then he drops what is probably the biggest value-add for his prospects — the fact that 33,000 people in Colorado subscribe to the magazine Colorado Homes, where he will advertise the house and it will get tremendous exposure. He continues to go over other strategies he’ll use to attract people to the house before executing a persuasive closing minute and asking the customer if they want to talk more about marketing their home.

The best part of this sales presentation is his close. His voice drips with confidence, and he previews the call-to-action with a reminder of what separates him from other listing agents. Then he says, “So shall I pack my things up and leave or do you want to talk more about the marketing of your home?” Try to match his assertive style when making your CTAs.  

Car Sales Presentation Example 

In this sales presentation, a Subaru sales rep presents the new Impreza model to a large audience. He begins by appealing to the greatness of the Impreza tradition, stating that “value, safety, and longevity, are the calling cards for Impreza.” He explains that this car will stay true to the tradition, and then explores what makes this one distinct, and better than, former Imprezas — the fact that it's sportier and more fun to drive. 

He then anticipates an objection about switching from sedan to hatchback, and deals with it by promising that this allows for a sportier design package and a roomier interior. Next, he goes over some other new features, and gets the audience to imagine all the places the car can take them (ski trips, camp, etc.) before invoking a metaphor and calling it “a modern-day swiss army knife.” Overall, this presentation is a great example of how to evoke desire with words.

Anticipating concerns and hesitations your prospect might have and then proving why they’re unsound, as this presenter does brilliantly, is a great technique to use in your sales presentations. Consider picking the three sales objections you hear most often and rebutting them where it makes the most sense in the presentation. For instance, if people always question a feature’s functionality, deal with that objection right after presenting the feature. 

Wholesale Sales Presentation Example

In this filmed mock sales presentation, Mary, a wholesaler for a golf products company, presents to an owner of a golf retail store. She begins with small talk about golf and local clubs, which is a surefire avenue for connection seeing that her lead owns a golf store. After about a minute, she stops the chit-chat and sets the agenda, making sure to ask him if he agrees to it. Then, to set the stage and show she knows his situation, she reviews his last meeting with her company. 

Next, she asks some questions. At this point, the presentation veers a little from traditional sales presentations. Typically, the seller would’ve already interviewed the lead on a previous meeting or discovery call . Despite that variation, the rest follows a more typical structure. She introduces the services and their value to him as a retailer. Then she reviews promotions like a military discount, the margin (32%). And, lastly, they negotiate the deal and come to an agreement.

Small talk is a great way to get your prospect into a good and trusting mood before you start presenting. The best way to kickstart it is with open-ended questions. Consider doing some research about your prospect beforehand and coming up with 1-2 personalized questions based on their hobbies, job responsibilities, etc., For example, you might say “I noticed you used to work in finance — what made you switch to marketing?” 

Consumer Product Sales Presentation Example

This sales presentation example from Shark Tank’s archives displays a consumer product entrepreneur pitching a high-tech sponge called Scrub Daddy. While it’s not a presentation in a traditional sense, and instead a pitch to investors, there’s still a lot to learn from it, primarily, the art of showmanship. To begin, Aaron briefly introduces his product, holding one in each hand, as “the cutest but most high-tech scrubbing tool in the world.” This piques the viewers’ interest.

Next, he shares the unique selling proposition — that the sponge changes texture according to the water temperature. To illustrate, he immerses one sponge in hot water and the other in cold water for a few seconds. After taking them out, he pounds on each with a 10-pound weight. The hot one is like a rock, while the soft one squeezes under the weight.

For salespeople, the main takeaway here is to find interesting ways to quickly demo your product mid-presentation. You can demo it on your slides or in person. If you’re selling an unbreakable water bottle, displaying a video of it being run over by a car and keeping its form will impress and entertain your audience and also convince them that your claims are true. 

Bottom Line: Sales Presentation Examples

Persuasive sales presentations are hyper-focused on proving two things: that the problem is serious, and that their solution is well equipped to solve it. Further, the best presentations precede this discussion with introductions and an agenda, follow it with a strong call-to-action, and make use of helpful slides throughout. Studying examples is a great exercise to learn how to present. For more education, check out how to create and deliver a sales presentation . 

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15 Sales Presentation Techniques That Will Help You Close More Deals Today

Updated: June 01, 2022

Published: May 31, 2022

Hate the thought of doing sales presentations ? You’re not alone. But the best reps have sales presentations down pat, even if it’s not their favorite activity.

The best sales reps know that, when done right , sales presentations are a high-earning skill.

So, let’s hone that skill with simple sales presentation techniques that communicate an irresistible narrative and get buyers to close.

Sales Presentation

An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them.

As it can sometimes mean the difference between closing a deal or losing a customer, you definitely want to get your sales presentation right. There are strategies and tips you can follow to ensure your sales presentations are effective, memorable, and engaging. Let’s go over them below.

Sales Presentation Methods

1. structure your presentation. .

Guiding your prospects down a clear path is key to a successful sales presentation. You’ll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. 

There are times when flipping the structure can add unique elements to your presentation, though, and we’ll discuss this further below. 

2. Use data visualizations. 

Using visuals, like charts and graphics, to supplement your message is a valuable way to showcase your content in an easy-to-understand format as they make your words more impactful. 

For example, if you’re selling SaaS that helps users organize their sales process for a shorter cycle, you can create a visual that displays the average length of your clients’ sales cycle vs. those using other tools. 

By doing this, you’re adding extra emphasis to your words with a visual picture, and a bonus is that visuals are more likely to stick with your audience and get them thinking versus just hearing you talk. 

3. Rely on spoken words — not text.

If your presentation slides are text-heavy, prospects may get caught up reading the words you’ve written instead of listening, causing them to miss out on the value you’re sharing. Aim to include less text by calling attention to the most significant elements with short bursts of text that you supplement with your words. 

In addition, when you have less text on your slides, you may be less inclined to just read from them, which can be a bad part of presentations. You’ll have to speak instead of relying on written content. 

Let’s go over some sales presentation techniques that, when paired with the three methods above, will help you nail it every time.

Sales Presentation Techniques

1. send your buyer the presentation deck before your call..

You might assume that sending a buyer a deck before a call is like revealing whodunnit on the cover of a murder mystery. No one will pay attention to the rest of the book, right? 

When the Gong.io team started sharing our deck before opening sales calls, we learned it was a winning move. 

If your deck is compelling, prospects will want to get into it with you, even if they know the main point. Together, you can dive in, dissect the good bits, and talk through questions. It’s going to be a juicy conversation, and they know it.

Then, you can begin the conversation during your presentation with a statement like, “Based on the information in the deck I sent, where should we start?”

2. Invoke self-discovery.

It’s tempting to stick to a positive linear story during your sales presentation. That usually invokes talking about benefits, outcomes, and desired results. But, that approach isn’t always the best. 

Before discussing solutions and results, you must understand your prospect's problem. More importantly, you have to be sure your prospects understand the problem. 

Self-discovery is the ticket that gets you there. Instead of telling the buyer what the problem is and how you’ll address it, get your buyer to connect with the problem on their own. 

3. Talk about Point A. Don’t skip to point B.

This is 100% linked to the tip above. There’s a problem (point A) and desired outcome (point B). Point A is the status quo. It’s a problem your buyer will continue to face if they don’t make a change. 

You can stand out by focusing on point A, as talking about a pain point is shockingly more effective than talking about positive outcomes. 

Make your buyer feel the pain that results from the status quo. Convince them the pain will only worsen without your solution — because you know that to be true.

You should only talk about benefits once they’re on board with that line of thinking. Urgency is what allows benefits to land. Without urgency, benefits are just happy points that hold no real meaning.

4. Insight is your #1 lead story.

Buyers are experts on their circumstances, but they want insights into their situation from you. 

You’re most likely to impress a buyer by telling them something new about themselves, as your offering is a unique insight into their problems and opportunities.

Check out this TaylorMade video. It’s a bang-on example of how to lead a presentation with insight, and then move on to your product’s strengths:

You learned how to get more distance from your golf swing (an insight into what you’re doing). Then you learned how that’s supported by the product’s particular strength.

Insight comes first. It changes how your buyers think about the problem your product solves. Only then benefits can land effectively.

5. Don’t lead with differentiators, lead to them.

At Gong.io, we’ve taught our sales reps to speak with buyers about a critical problem only we can solve. It’s the delta between top producers and the rest of the team.

• "The numbers from your top reps are fantastic."
• "The downside is they’re annulled by everyone else who’s missing their quota."
• "Your team goes from outstanding numbers to breaking even or missing quota. Both of those options are unsustainable."

We only introduce our key differentiator once the backstory is clear and the buyer gets it. Then, our reps say something like this:

"Gong is the only platform that can tell you what your top reps do differently from the rest of your team. We can tell you which questions they ask, which topics they discuss, when they talk about each one, and more."

See why we lead to our differentiator, and not with it? It just wouldn’t land the same way if we started with the differentiator. In fact, it might not land at all.

6. Focus on value, not features.

Gong.io research found that focusing on features over value is not impactful. Prospects, especially decision-makers, want value propositions about how you’ll help them solve their problems rather than an overview of the features they’ll get. 

7. Flip your presentation.

he next, eventually achieving a shiny, final outcome. This isn’t always the best strategy. 

Instead of building up to the most significant and impactful part of your demo for your prospect, begin with the most valuable part, which is how you’ll help them, and let the conversation flow from there. 

There’s one other tactic underlying it all: The best product demos start with topics the buyers highlighted on the discovery call . For example, if the buyer spends 4 minutes talking about X and 10 minutes talking about Y, you want to begin with Y, as the buyer has demonstrated that they’re heavily interested in Y. In the opening section of your presentation, address the biggest issue from discovery. Address the second biggest issue second, etc.

It’s called solution mapping, and it’s going to change your sales presentation process forever. Stop saving the big reveal for last. Stop building anticipation. Start with the good stuff. Let it rip right out of the gate.

8. Turn your presentation into a conversation.

If you sensed we were looking for a two-way dialogue during your pitch, you’re right. That’s a relief to most salespeople, especially the ones who hate delivering traditional presentations.

A two-way dialogue is going to make your pitch feel more natural. To do this, Gong.io says to get buyers to ask questions by giving them just enough info to inspire them to ask more questions and keep the conversation going. In fact, top performers ask fewer questions because they don’t bombard prospects with too much information but instead give buyers just enough information to have them ask questions. 

Long monologues won’t help you have real conversations with your buyers. Instead, aim for a great two-way conversation. 

9. Mind the 9-minute period.

This tip is crisp and clear: Don’t present for more than nine minutes. Gong.io data supports this. 

Presentations for lost deals last an average of 11.4 minutes. Why do they go so poorly? Because it’s hard to retain attention. If you do go longer than nine minutes, switch it up. 

Vary something that re-captures attention and keeps people engaged. Change channels by doing something like switching up who’s speaking in real life or on video. This can rest your clock to zero, and you’ve got nine more minutes for the next portion of the show. 

10. Be strategic with social proof. 

Social proof. Best friend or worst nightmare? It can be either one, so use it carefully. For example, generic social proof (i.e., naming impressive clients for brand power alone) is a disaster. Buyers might not identify with them. Sure, they’re dazzled, but they may not see how they relate to your current client.

An effective strategy is to reference clients similar to your buyer, with the same pain points, challenges and needs that they can relate to. You can tell an accompanying story about the client and their pain points, helping the buyer see themselves in the story you’re telling.

11. Talk price after you establish value.

Would it surprise you to know it matters when you talk about certain topics? It can actually affect whether you win or lose a deal. Pricing is a great example of this principle.

The top salespeople wait to talk about pricing. They know it’s important to demonstrate their product’s value first.

Set an agenda at the start of your call so your buyer knows when to expect a pricing discussion. They’ll be less likely to raise it early, and if they do, you can refer back to the agenda.

Open with something like, " I’d like to talk about A, B, and C on our call today. Then we can go over pricing at the end and -- if it makes sense for you -- talk about next steps. Does that work for you?"

You’re all set.

12. Reference your competitors.

Our data shows that you’re more likely to win a deal if you talk about the competition early in the sales process instead of ignoring them completely.

For best results, practice this during your first sales presentation. Waiting until the end of your sales process puts you into a dangerous red zone. Your buyers will already have formed opinions, and they’ll be harder to change.

In other words, at the end of the day, buyers will justify a decision they made early in the process, which is why it’s critical to set yourself up as the winner early on. Talk about the competition in your presentation. Put the conversation out there. Get your buyer to see you through that lens, and you’re golden.

Over To You

You now have 15 new tips and techniques to throw down this quarter. Many of these data-backed moves come from Gong.io’s own findings and have proven to be effective for us. Implement them, and I know you’ll boost your numbers.

Don't forget to share this post!

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4 Powerful Sales Presentation Examples (With Tips & Templates)

ManyRequests is a client portal and client requests management software for creative services.

A good sales presentation is the key to transforming your next prospect into your next customer.

As a matter of fact, the best sales decks out there will not only convince people to try out your product—they’ll make your business come across as the de facto solution to their problems.

There is, however, one problem: you’re more of a product guy, and not exactly a top-tier sales person.

Or maybe you’re disappointed in your existing sales deck, and now looking for inspiration in hopes to improve it.

So what does a good sales presentation look like? How do you make your prospective customers think “this is the product I need”?

In this blog post, we will look at how top brands craft their sales decks, and explore some of the best presentation templates out there—to replicate them for your own business.

But let’s start with the basics: what is a sales presentation?

What is a sales presentation?

A sales presentation, sometimes called sales pitch or sales deck, is a  line of talk  that attempts to both introduce someone to your product as well as convince them to buy or try it out.

It is not enough for a product to be better than that of the competition if your prospective customer doesn’t perceive that it is.

A great marketer knows this and will not linger on features, but rather  focus on understanding the customer’s pain points  and what they want vs. don’t want.

Then, using that information, they will craft a presentation that directly speaks to the buyer—with a clear overview of the product or service, and a tailor-made solution,  emphasizing and leveraging the pain points  that were previously researched.

To put it more succinctly, a good presentation consists of three parts:

• Introductory statement with the “main” problem
• Value proposition, A.K.A. what your service or product does
• Client-specific solution

But enough about theory: let’s have a look at actual examples of businesses performing this simple, 3-step process to create their sales decks.

Sales presentation examples

We’ve analyzed a couple of PowerPoint presentations to try and understand what these companies are doing right.

1. LeadCrunch

LeadCrunch.ai Sales Deck   from  LeadCrunch

LeadCrunch is a B2B lead gen business. With a sales deck of 21 slides, they execute the following strategy in their presentation:

• The problem: "[to keep up with sales], your company resorts to more people, more data, and more filters, which yield diminishing returns…" (slide 4);
• Our value proposition: “we provide a deeply customized sales model for every customer” (slides 7 to 10);
• The solution: “we use AI to capture more good leads and fewer bad leads—here’s how it works” (slides 11 to 17);

There’s a couple more slides sprinkled in that are worth mentioning as well here:

• Slide 3: show that companies that understand and have dealt with the problem at stake are thriving;
• Slides 12 & 13: this is a slideshow, after all: don’t hesitate to go all-in on visual to help your customer understand what it is that your company does;
• Slides 18 to 20: social proof and reviews always go a long way for a first impression.

Relink - Transforming the way people are matched with jobs   from  Relink

Relink uses AI and data to connect applicants to jobs, and jobs to applicants.

Relink uses the same structure:  problem > value proposition > solution.  With this example, however, I’d like to emphasize how conversational a slideshow can be.

Rather than focusing on the actual content of the slides and letting the PowerPoint do the work for you—use your slides as a tool to connect with the audience.

For example: slides 7, 8, and 9 are difficult to understand by themselves, and if you leave your client alone to just read the presentation, they will most likely be a little lost there.

That’s because these slides are not meant to just be read, they are here to put the focus back on the presenter. At this stage, the slideshow becomes a background—and the salesperson is again at the center of attention.

3. AppsFlyer

AppsFlyer - Mobile Advertising Analytics   from  AppsFlyer

AppsFlyer is an analytics platform that helps app marketers measure different advertising-related signals such as in-app events, social ads, etc.

Software in general is one of the most difficult businesses to sell verbally. Just think of how you would explain Google Analytics to someone who has never heard of it, without being able to actually show them what the software looks like.

AppsFlyer is well aware of this, and instead relies on efficient imagery to create a slideshow that focuses on the  visual  to explain what their product is, and how it helps their clients.

Keptify Sales Deck   from  Roshan Bhattarai

Keptify is a shopping cart abandonment solution.

They start the presentation with a bold statement: “Online stores are losing 76% of their customers”.

Although this slideshow could be used for any prospect, a simple, one-line statistic like this can also be customized for a specific business—if you are aware of their numbers, or average statistics of the industry.

Custom messages, obviously, will resonate with the customer, increasing your chances to close the sale.

Besides this, Keptify also does a great job at keeping their presentation short and to the point.

Clutter and too much superficial information will incite stress and confusion rather than help your customer understand what your business is all about: sometimes, less is more.

Slides to include in a sales presentation

So what slides should you actually include in your sales deck?

Remember: the most important thing in a sales presentation is to  convince the prospect that you are the solution to their problem.  After all, the goal is to lead to a sale!

Depending on whether you need a short or a long presentation, your slideshow should contain between  5 and 15 slides, and run for between 15 to 45 minutes .

With that in mind, here’s what you should include:

• Introduction (as eye-catching as possible);
• Value proposition
• Competition
• Cost, financial details
• Reviews, social proof
• Closing statements

Wrapping up...

There you have it—a complete analysis of what makes a sales deck great, and how you can replicate the success of other companies for your own business.

Feel free to go ahead and adapt any of those presentations for your own sales pitch—and convert some more prospects into customers.

As always, let us know what you think in the comments below.

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13 Powerful Sales Pitch Presentation Templates to Land Your Next Client

Written by: Orana Velarde

An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up.

Every step is as important as the next for landing a client or closing a deal.

But when crafting your sales pitch presentation, you need to make a solid case for your product or service.

Using storytelling, design and sales techniques , you can impact prospects and clients' minds. The slides will persuade them to get in touch or make a purchase by showing them product features, benefits and your value propositions.

Are you ready to land your next client? Today, we’ll look at step 4 in the sales process: the sales pitch presentation.

We’ve got sales pitch presentation examples, templates and tips to help you land deals quickly.

Let’s get started.

Here’s a short selection of 8 easy-to-edit sales pitch presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is a sales pitch presentation, what should a sales pitch presentation include, 13 sales pitch presentation templates, sales pitch presentation tips to close deals quickly.

• A sales pitch presentation is essentially a sales pitch in presentation form. It’s not an elevator pitch or a cold-call scrip.
• The purpose of a sales pitch presentation is to sell. It’s used to bring you one step closer to closing a deal.
• Sales pitches and pitch decks resemble each other in terms of content, but they’re used differently. Sales pitches are for selling services or products. Pitch decks are for convincing investors to back your startup with funding.
• Visme offers an extensive library of sales pitch presentation templates . Each is professionally designed to meet your needs and industry standards. Instantly create branded templates with our AI-powered Brand Wizard and more.

A sales pitch presentation is essentially a sales pitch in presentation form. It’s not like an elevator pitch or a cold call script; it goes deeper than that.

The initial sales contact, be it a cold call or an email, goes straight to the point and is mainly about the prospect. That’s how you get their attention, letting them know you have a good grip on their pain points. When you get to the presentation, they’ve already heard from you several times, and it’s your opportunity to share more information like pricing, benefits, product features and use cases.

Yes, the principal purpose of a sales pitch presentation is to sell, but it’s not usually the last step toward closing a deal. You’ll likely need to follow up and keep the conversation going until you get a yes.

That said, your sales presentation needs to inspire, engage and make the prospect feel that they need what you are offering; otherwise, no amount of follow-ups will help.

Sales Deck vs. Pitch Deck

Occasionally, a sales pitch, otherwise known as a sales deck , is confused as being the same as a pitch deck.

Sales pitches and pitch decks not only sound similar, but they also resemble each other in terms of content.

As we mentioned above, sales pitches are for selling. On the other hand, pitch decks are for convincing investors to back your startup with funding. Yes, both involve exchanging monetary funds, but in different ways.

Made with Visme Infographic Maker

Sales pitch presentations follow a standard format that most business people recognize. But that doesn’t mean you can’t get creative with the content and the types of slides.

To structure a sales pitch presentation, start with these slides, some of which can be combined:

• A branded cover slide
• An introduction
• State the problem clients want to solve
• How are current solutions failing
• Suggestions for better solutions (don’t name your product or service yet)
• Your value proposition
• Presentation of your product or service
• What benefits does the client receive
• Examples, reviews and social proof
• Pricing and call to action

Here are other supplemental slides you might want to include:

• Message from the CEO and a bio
• An introduction to the team
• Explainer videos
• Comparisons

When creating your sales pitch presentation, don’t make it too long or else the viewer won’t swipe to the end. Aim for a number between 8 and 13. You can combine some of these slides as long as they are easy to understand and follow a sequence.

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In this section, we’ll showcase a wide range of essential sales pitch slides from various industries and services.

Each example of a sales pitch presentation comes with actionable tips you can use to polish your template to make it your own.

1. Simple Theme

The Visme Simple Theme is more than just a presentation template; it’s an all-in-one library of ready-to-use slides. They all follow the same aesthetic, making creating a sales pitch presentation easier. Don’t feel tied down by specific design compositions; choose from hundreds of options in the slide library.

And FYI, two other presentation themes are available if you want to try another style.

2. Consultancy Services

State your short and sweet elevator pitch opener on the first slide. This practice is reminiscent of what a landing page does, showing the viewer quickly what you’re about and how you can help. In this case, a consultancy service sales pitch deck starts with a bang.

Continue with a few introductory slides before explaining exactly how your company will fulfill the promise it offers on the opening slide. Finally, add relevant contact information so the prospect can get in touch with you and close the deal.

3. Business Presentation

This business presentation is perfect for your sales pitch presentation if you’re looking for a sales pitch slide that doesn’t have contextual content to fix or improve. All your content is ready to go, you just need to input it into a template. Use any or all of the infographic slides to showcase important data about your company.

Add the content about the client's pain points and your solutions in the introduction and company overview slides. Explain how each team member of your company will help you reach your business goals. This sales pitch deck template is perfect for a lively and creative business that offers services to small businesses and young companies looking to grow.

4. Marketing Strategy Services

This sales pitch template for a marketing agency is perfect for personalized communication with prospects.

The table of contents is straightforward and can be made interactive with hyperlinks to each section. Early in the deck, some slides lay out the prospect’s problem and how you plan to solve it.

A timeline slide gives more details about an ideal roadmap to reach the common goal, and the pricing section is self-explanatory. The “Get Started” buttons can lead to landing pages or booking platforms to schedule a call with the sales team. A testimonial slide brings it all home with social proof.

5. Promotion of Services

Not all sales pitch presentations need to look corporate or somber; take a look at this holistic-style slide deck for a creative business. White backgrounds and golden details transmit the brand values of a company that could be a content creator platform or modeling agency. The style is clean and inviting while also fresh and inspiring.

The What We Do, Services and Process slides are perfect for laying out how you’ll help a potential client achieve their own goals. Use the quote slide to add a special tidbit about what it means to work with you. The Mission & Values slides are perfect for clients looking to work with a business that shares ideals.

6. Tangerine Business Presentation

Your SaaS company needs a sales pitch presentation showing your personality and vitality. Color block slide designs are super easy to brand with your colors . The white backgrounds will combine with everything and make your sales pitch content stand out.

Share your SWOT analysis for honest communication and how your company has grown over time with a timeline slide. Show off your social proof in the User Reach slide and share the pricing plans on a slide with links to landing pages with more info or a booking site to get in touch with you.

7. Corporate Presentation

Who says creative and corporate can’t go hand in hand? Look at this template for a media and design agency offering its services to larger companies and enterprises.

The design is catered to appeal to high management and the C-Suite with just enough eye-catching slides to inspire further communication with the sales team.

The second slide will set the tone for the rest of the presentation. Alternatively, use your short elevator speech or personalize it for the client by adding their name. Add a short bio about the CEO and why he started the company; make sure to make it relatable!

8. Colorful Business Presentation

Grab and keep the prospect’s attention with this stand-out presentation design. Keep your content short and to the point about how your services will help clients reach their goals. This style of sales pitch deck is ideal for a serious business with a creative edge, like a coworking space or a talent recruiter.

Cut out team photos and use circle frames to match the style of slides in this presentation. Use device mockups to showcase portfolio work or special pages on your website and app. Share details that will entice the client to know more.

9. Comic Style Business Presentation

Young and lively Gen Z startups need sales pitch presentations too. This is one of the best sales pitch decks you'll find out in our library.

With this template, you won’t have to settle for serious and dull; make your slides fun instead. Show the client how your team will help them with creative roadblocks they can’t solve themselves. Transmit your business personality through the slide designs.

Create a powerful mission slide where you share what your company is all about. Being honest is the best way to reach the clients that will click with your team.

Businesses and professionals are looking to work with companies they can relate to and brands with which they have things in common. Reach the clients you deserve with a presentation that represents you.

10. SaaS Product - Easy Design App

Unique layouts grab attention. For example, this template stands out before you even see the content. This presentation style is perfect for a company that likes to stand out and be disruptive in its field. They’re not only selling a product or a service; they’re also selling a feeling.

Veering away from the corporate look and feel, this presentation works for digital editorial companies, social media agencies, freelance portals and other vibrant online entities. Add some background music to these slides to create a full experience.

11. Product - Coffee Machine

Sales pitch presentations for specific products are detail-oriented and full of reasons why the product is a great buy. This sales presentation for a multipurpose coffee machine takes you on a journey of existential coffee conundrums that the machine aims to solve with its many functions.

This template is a great example of how feelings and emotions sell more than images and content. The milk coffee color background throughout the slides sets the tone for the message and the product features.

12. Product - Portfolio App

When your potential clients and prospects are freelancers, you must tap into their major pain point: landing new job contracts.

How will your service or product help them? This presentation for a writing portfolio app is simple and to the point, getting a freelancer’s attention fast.

This sales pitch presentation example is not content-heavy but still imparts a message of dependability and ease of use. Use calm and subdued colors to share a feeling of trustworthiness and calm.

You want to make your freelance clients feel like they need you, and this sales pitch presentation does just that.

13. Product - Home Appliance

How do you sell a home appliance without falling into gender stereotyping? You concentrate on talking to a specific audience, in this case, people who don’t have time to cook for themselves after a long day. And how do you get their attention fast? By asking the right questions and doing so in vibrant, happy colors.

Sell your product easily with a sales pitch presentation that delivers your message without the fluff. Share data to support your claims and offer real life-changing solutions through empathy and excellent copywriting.

For a sales pitch presentation to be effective and help your team close the deal, it has to cover the basics and go beyond. We’ve put together some tips to help your sales pitch presentation be the best it can be in the present and future.

Let’s get started with some Do’s.

Sales Pitch Presentation Do’s

1. share the presentation as a digital experience.

Sales pitch presentations are more effective when they’re digital and interactive. A PDF sales presentation is fine, but why not create a digital experience? Presentations made with Visme offer so much more for both the sales rep and the prospect than many other tools.

When you create a digital experience sales pitch presentation, you can use all sorts of features that aren’t available in a static PDF. We’ve included several of those in the sections below.

When you’ve finished creating the branded, personalized, and interactive sales pitch presentation, send it to your prospects with a live link . Add password protection for extra security, and choose the option for the presentation not to be tracked by search engines.

2. Track The Views on Your Presentation

Sending sales pitch presentations without tracking their progress or views won’t help the sales process. When you are sure that a prospect has seen the presentation, you have a better chance of succeeding during follow-up. It’s not surprising that 50% of sales leaders say demos or sales presentations are one of the most important productivity metrics to track.

With Visme, you can track analytics for every presentation you send out, including sales pitch presentations. When you personalize each sales presentation and save it individually with the prospect's name, you’ll be able to track activity in more detail.

3. Personalize Your Sales Pitch Presentation Template

Sales pitch presentations don’t generally exist independently and are rarely sent out to just one prospect.

Your sales process is repeated with every new client, and in turn, each receives a sales pitch presentation after initial contact. In this case, automation is a time saver, but some level of personalization can improve the outcome.

Personalize sales pitch decks with the recipient’s name, position, company, and a specific pain point or solution, as well as references to the conversation you had with them previously. Of course, how much personalization you add will depend on your brand communication style.

The main goal is to close the gap before the buy-in, and personalization helps with that. Clients subconsciously appreciate personalized communication; it breaches the gap between prospects and loyal clients.

The technicality behind personalization starts with the sales pitch presentation template. As a brand, you can create a branded template as a base on which to add all general and personalized content. Once in the editor, Visme business plans include a dynamic fields feature , which helps your team input the same content on multiple slides with one edit.

4. Employ Interactive Features

When your sales team designs slide decks with Visme, they’ll be able to add interactive features like animations, videos, hyperlinks and popups. First, create an interactive table of contents linking each item to its corresponding slide. Don’t forget to add a back-to-home button on every other slide!

Another feature your team can take advantage of is pop-ups with supplemental information to create an interesting reading experience. Add explainer videos about your product and use animated icons, illustrations and slide transitions.

5. Add a Voice Over or Embedded Video of Yourself Presenting

Earlier, we mentioned the option of personalizing sales pitch presentations with dynamic fields. But there are more ways to make your presentations even more personal. With Visme, any sales rep in the dedicated workspace can add a personalized voice-over or use Presenter Studio to record themselves presenting a sales pitch to the prospect.

6. Always Follow Up

Not exactly a design or content tip, but an important one all the same. Never send a sales pitch presentation to a prospect without following up.

When you follow up, send them the live link or attachment again, just in case they didn’t see it the first time. Not following up after sending a sales presentation is a lost opportunity to keep a conversation that could potentially lead to a sale going.

The conversation after the presentation is usually about overcoming kickbacks and objections. This is the opportunity to clear doubts and reassure the prospect that your product or service is the solution they need for their pain point.

7. Do Some A/B Testing and Iterate

Finally, if your team sends out numerous sales pitch presentations—automated or personalized—conduct A/B testing to see what works better. One obvious choice would be to test automated presentations versus personalized ones. Others include the length of the presentation, whether it's PDF or interactive, whether it uses Presenter Studio or not, etc. Use Visme’s integrated tracking features along with your team’s analytics to come to conclusions and iterate new presentations.

Sales Pitch Presentation Don't’s

1. don’t make the presentation too long or complicated.

Avoid adding too many slides or making the sales presentation too complicated. You want the deck to convince the buyer to close the deal or be more interested, not scare them away with heavy content and confusing visual compositions.

2. Don’t send the presentation without an intro email or cold call first

Don’t rely on a sales pitch presentation as the only point of communication with a prospect. Use it as part of a repeatable sales process where the presentation comes after initial contact. Depending on your sales process, this can be an intro email or a cold call. It can be both if either one goes unanswered first.

After you’ve gotten their attention, kindly inform the contact that you’ll send over something they want to see. Confirm their email address and send them the sales pitch. Sending a presentation without an introduction first is a waste of time for your team.

Create Branded Sales Pitch Presentations With Visme

There you have it: we've shared templates and examples of sales presentations to get you started.

Now, it’s your turn to create a sales pitch presentation for your business. Hopefully, one of the templates in the collection above has inspired you to put together your next best slide deck.

When using Visme as a presentation maker, your sales team has all the tools on hand to create interactive, engaging and effective sales pitch presentations. The best part of all is that they can do so collaboratively.

Do you need to brainstorm first? Use the Visme whiteboard feature to lay out ideas with the team and draft out a structure to work with.

Have you used Visme to create branded material yet? Try the Brand Wizard to generate a large selection of templates for all your business needs. We promise that none of your visual graphics will ever be boring again.

Easily craft compelling sales pitch presentations using Visme

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

9 Incredible Sales Presentation Examples That Succeed

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

• From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
• Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

• Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
• This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
• Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
• The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

• Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
• In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

• Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
• They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
• By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

• The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
• The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

• The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
• The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
• The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

• By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
• There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

• Their presentation largely constitutes images and minimal text with thought-provoking facts
• The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
• The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

• Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
• The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
• Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

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24 Top Sales PowerPoint Templates (Sales Presentation PPT Examples 2024)

Property Templates for PPT

This sales presentation example is great if you're in real estate. Add the property that you're trying to sell to this sales presentation. There are seven different color schemes to choose from.

Sales Templates for PPT

This is a sales slides PPT designed with a sales presentation structure in mind. This product presentation PPT template comes with charts and graphs It could also be a great source of product presentation template.

Sales PowerPoint templates has a professional and modern design. Each slide is a source of presentation ideas which makes it the perfect product presentation templates for PPT. 

Sella - Product Presentation Template

This is a product presentation template, and it'll help your sales go up! Showcase your business and illustrate your ideas effectively with this example. This PowerPoint sales presentation includes nice features: 

MOUVE – Sales Pitch Presentation Examples

MOUVE sales presentation example is an elegant, modern and professional sales PowerPoint template. This template is great for anyone looking for a nice modern PPT sales presentation. 

Extra - Sales Presentation Example

This sales presentation example is perfect to win your next pitch. Don't fall for sales PPT templates free downloads. Instead, use sales templates for PPT for any of your business needs.

Zeiro - Sales Slides for PPT

These sales presentation themes will get potential customers fixed on what you have to offer. The appealing visuals will allow you to create a lasting impression and improve your lead generation.

Creativa - Sales Presentation Themes

This sales presentation themes are a great source of sales presentation ideas. You can create an engaging sales presentation PPT with features you won't find on a sales presentation PPT template for free.

Fly - Sales Presentation Themes

Sales presentation examples have a simple but professional design. Customize your sales presentation with colors, vector icons, and charts and make it look amazing in this product presentation PPT template.

Course - Sales Presentation Examples

This is a great sales PowerPoint presentation template that has a simple but professional design. Customize it with colors, vector icons, and charts and make it look amazing in this product presentation PPT template.

Slab - Sales Pitch Presentation Examples

Creating your best sales presentation examples? This is one of those stylish sales presentation templates. Try this option instead of a free sales presentation found online. 

Doodle - Sales Slides

This one is an example of a sales pitch presentation example. Create an engaging annual sales presentation PPT with this template. This works as a perfect product presentation PPT template. 

Power - Powerful Sales Slides

This is one of the best PowerPoint sales presentation examples you'll find online. Work with premium sales presentation templates and see why. If variety and customization options are what you're looking for, you'll get that and more. 

Gradio - Sales Presentation Templates

This product presentation template is great if you're an energetic entrepreneur, especially if you're in the car dealership business. It'll be hard to find free sales presentation templates as good as this one.

Sales Strategy Plan - 

Deliver persuasive, clear presentations that will help you meet your goals, and exceed expectations. The specs on this sales pitch PowerPoint template are the right presentation themes for the job.

Xmoto - Sales Presentation Templates

Automobiles are fast, energetic, and exciting, and so is this sales presentation PPT template! It has a nice sleek design that will allow you to present your data accurately and professionally. 

Business Sales - Clever Sales Pitch PPT Template

Modern and fun are two words that describe this business sales PowerPoint template. The sales pitch PPT template's professional design is paired with incredible specs that will boost your presentation.

Sales Dashboard Templates for PPT

Talk about a professional, visually appealing and easily customizable PPT template! Create different sales pitch PPT presentations in one download and the features it offers.

Proforia – Sales Presentation Examples

Do you have a sales proposal that you want to go over well and get the interest you need? There's no better way to achieve that than with the right data and a strong sales pitch presentation PPT template to back you up.

Chictic Sales Product Presentation

Looking for minimalist, clean, and beautiful sales presentation examples with eye-catching infographics and visual elements? Take a look at this clean sales product presentation template.

Fashion Mega Sales - Sales Slides

This versatile sales PPT template pays attention to detail, so you can rest assured you have a high-quality design for your pitch decks. Plus, the sales PPT is full of amazing features. 

Statistic Sales Presentation Template

The best way to present statistics is with visual elements to make the data easier to read. And this sales presentation template is just the way to do it. Here's how you can get all you need.

Shoes Sales - Sales PowerPoint Template

A professional design will improve your sales presentation template. This classy and stylish sales presentation template can send your client list into outer space because it will hit your target market.

Strategy - Sales Presentation Template

Last but not least, getting your clients, investors, coworkers, and other interested parties engaged with your content is key in a successful sales presentation. 

Download a Sales Presentation Template Today!

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Create your professionally designed sales presentation today!

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Sales Presentation templates

These designs are up for sale take a look at the slidesgo store window discover this collection of google slides themes and powerpoint templates related to the world of sales, shopping, and discounts. because who doesn't like sales and discounts.

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Auction online platform pitch deck.

Download the Auction Online Platform Pitch Deck presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks...

Sales Strategy Infographics

Make your sales strategy understandable and impress everyone with this business template. Use the different infographics to explain the whole process from start to finish. Show all the different elements of the sales procedure and how they interact with each other and indicate the goals and deadlines of your plan.

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Neon Halloween Sales MK Campaign

Halloween is just around the corner! During the weeks leading up to this holiday so celebrated in many countries around the world, sales of costumes, candies, or scary movies skyrocket. How would you like to present a well-organized marketing plan if your company works one of these products? With this...

Social Media Sales

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Coupons and Promotions Newsletter

Download the Coupons and Promotions Newsletter presentation for PowerPoint or Google Slides. Attention all marketers! Are you looking for a way to make your newsletters more creative and eye-catching for your target audience? This amazing template is perfect for creating the perfect newsletter that will capture your audience's attention from...

Creative Sales Strategy

If you have decided on a sales strategy that your team will follow, spread the news on the company by giving a presentation. To help you with it, here's a creative template with a wide array of different layouts covering a lot of marketing models. There's also illustrations from Stories...

After Christmas Sales Infographics

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Sales Planning Process

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Sales Quoting Software Pitch Deck

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Spring Sales Social Media Strategy

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Procurement Savings Dashboard Software Pitch Deck

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Deal with your Anger in the Workspace Workshop

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Sales Forecast Business Plan

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Sales by Month Infographics

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After Christmas Holidays Sales IG Stories

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Yearly Sales Plan

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Competitive Analysis Strategy Meeting

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Writing tone, number of slides, pricing strategies proposal.

Download the "Pricing Strategies Proposal" presentation for PowerPoint or Google Slides. A well-crafted proposal can be the key factor in determining the success of your project. It's an opportunity to showcase your ideas, objectives, and plans in a clear and concise manner, and to convince others to invest their time,...

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Sales Presentation 101: Examples and Ideas That Can Help You Present Like a Pro

Updated On: 14 Apr, 2023

Your sales presentation can make or break a deal.

No, that is not an exaggeration. While it is true that a customer’s final decision depends on many other aspects of the product, one cannot deny that an effective sales presentation significantly influence their decision. If done right and at the right moment, your sales presentation can accelerate the buyer’s decision. 

Making a solid sales presentation requires storytelling skills , a robust structure, and some planning. Your presentation has to provide a unique perspective on the product that the customer wouldn’t have normally thought of. 

Let’s find out what a good sales presentation should look like. From the structure to the key elements every sales presentation needs, we’ll cover everything you need to know. 

What Are the Principles of An Effective Sales Presentation?

• How To Build A Sales Presentation? 

How To Deliver a Sales Presentation

Great sales presentation ideas, what to do after a sales presentation.

• Conclusion 

It is important to understand that a sales presentation is much more than a sales pitch . A sales pitch is an attempt to persuade a buyer to consider your product. It is something that your sales team does every day, in every preliminary interaction with a prospect.

Sales pitches are relatively easy because they are mostly one-to-one, over a call or an email. You only need to convince that one person and when that’s done you successfully close the deal. In a sales presentation though, you have to face more than one decision-maker.

In a nutshell, technically a sales presentation is similar to a sales pitch but far more elaborate and complex.

Sales presentations are driven by certain principles; they are – 

1. Personalization  

A sales presentation cannot be generic. If you wish to connect with your audience and sell them the idea, you have to personalize your presentation to fit their use case.

To do this effectively, learn about the buyer’s primary pain points and focus your presentation on these issues. The buyer needs to feel understood to have trust in your pitch. 

For example when we pitch Kylas to our potential buyers, instead of focusing on our features we rather convey how the tool will benefit their business and fit their use case. This helps user understand in what ways the product/service can help them.

2. Simple and To-The-Point

Time is valuable. Both yours and your audience’s. So your sales presentation has to cut straight to the point. Of course, you would need to give them a brief introduction and context. But don’t beat around the bush or bore your audience with too many industry statistics, jargons or your company history. Grab their attention in as little time as you can. 

3. Focus On the Problem

The sales presentation needs to focus on the problem and not skip to the solution. Through the sales presentation, you need to help the buyer understand their problem even better. When the buyer sees that you know the problem better than they do, they assume that you probably have the best solution too. 

4. Differentiators Are Best Left for the End

A common tendency of sales leaders is to highlight the differentiators from the very start of the sales presentation. This only comes across as desperate and pushing to make a sale. Differentiators should not lead your sales presentations. Your buyer should themselves see how you are different from your competitors. 

Once the buyer gains an insight into the key problems they face, they can be led to the differentiators. At this point, feel free to show them how your product can address the problem that your competitors can’t. 

5. Connect With the Decision-Makers  

If you talk like a sales rep, you will automatically be directed to interact with an equivalent position in the buyer’s company. If you really want to make an impression on the decision-makers, you have to talk in a language that executives would relate to.

Product specs and features are best left to the end-users or IT teams. Decision-makers need to hear how the product will impact the business as a whole. 

6. Conversational  

Don’t make the sales presentation sound like a sales pitch. Presentations need to be more conversational and flow more naturally. Encourage questions and engage in a two-way conversation to ensure that the buyer is equally invested in the presentation. 

How To Build A Sales Presentation?  

Now that you know the underlying principles of a good sales presentation, you need to know how to build one. Every sales presentation needs to have a structure to it. How you open the presentation, what you talk about in the body of the presentation, and how you close it are crucial. 

So what goes into creating a killer sales deck ? Let’s look at the structure of a perfect sales presentation step-by-step. 

1. Here Is How You Should Begin Your Sales Presentation

You always start with a brief introduction of yourself and your company. Once the pleasantries are out of the way, go on to the important part. 

Highlight the Problem  

Every sales presentation needs to have a problem statement. It is the problem that you aim to solve with your product. So without much ado, get to explaining the problem you want to address. It could be a change in the industry that needs organizations to catch up or a specific problem at the buyer’s end that you have identified and can help solve. 

The customer may not be aware that they have a pain point that needs to be addressed. It is your job to make them see where they are lacking. Also, show them what they could achieve if these issues are taken care of. 

Use numbers and figures to quantify the problem. It helps drive home the point better. Say things like, “you are losing X amount in revenue each year” or “Y number of your customers are slipping through the cracks because of this”. 

This helps them understand the scale of the problem. It also creates a sense of urgency as the buyer surely doesn’t want more damage done. Tell the buyer how much more they could lose if they didn’t apply a solution right away. 

2. Body of Sales Presentation  

Now that the buyer is aware they have a problem, it is time to offer a solution. 

2.1 Present the Solution  

At this stage, you need to talk about the product you are offering and how it can help them. Your product could cater to many different users. So you should be careful that the positives you highlight are meaningful and relevant to the current buyer in question. Discuss more on how it helps them solve their specific problem instead of discussing common features. 

But words alone can’t do a good enough job of convincing your buyer. You need to back it up with data. 

2.2 How to Present Sales Data and Performance ?

Presenting sales data and performance reports at a sales presentation is a tricky job. You don’t want your audience dozing off at the sight of all those numbers and figures. But you definitely want them to see what you have achieved so far. 

The golden path here is to only show what is relevant and rely on visual representations. Create charts, graphs, and infographics to support your presentation. Present the results of case studies that show what your customers have gained from using your product.

Use data from customers who have a similar profile as the current buyer. This helps the buyer relate better and see your solution as truly useful. 

For instance, if you are pitching to a startup, you cannot show them what an MNC has gained using your product. The scale and priorities of the two businesses are very different. So, the buyer may not see this as an ideal solution for themselves. 

Use social proof wherever it fits. Share a few customer testimonials or reviews. Again the customer reviews you are sharing should be from companies in the same space as the buyer. 

Keep your data engaging, meaningful, and limited. 

2.3 What Makes a Good Sales Presentation?

A good sales presentation should be short but impactful. Many thought leaders in the industry suggest that your sales presentation  should not be longer than 10 minutes . Within these 10 minutes, you have to cover everything that the buyer can find useful in making a purchase decision. 

Maintain consistency throughout your presentation. Everything from the images you use to the brand colours and logos should be coherent. Make sure you have researched the buyer well enough. Wherever you need to use their brand assets, ensure that you are using the right ones. 

3. How to End a Sales Presentation  

After you have said all that needed to be said, it is time to close your presentation. You can add a final slide highlighting the next steps. This should be more like a call to action. If the buyer decides to move forward with the purchase, what do they need to do? Finally, leave the floor open for questions from the audience. 

Let the buyer come up with their queries and concerns. The answers that you provide at this stage are going to be very crucial to the deal. 

Building a good sales presentation is only the first part of this complex job. How you deliver the presentation plays an even more crucial role in this. Presentation skills are going to matter a lot in how you influence the buyer. 

Here are a few quick tips for the presenter. 

1. Be Confident Inside and Outside

The first thing your audience is going to notice is how confident you are about the whole situation. Your confidence has to reflect in your speech and your body language. If you can deliver the presentation even without the slides, it shows that you know what you are talking about. Avoid looking at the slides every second. 

Stand/ sit straight and be careful about the hand gestures you make. Keep them minimal if you are not sure what to do. Try to look optimistic and in control of the situation. 

2. Modulate your Tone  

The last thing anyone wants from a sales presentation is a boring, monotonous voice just reading out the slides. A lot of your charisma exudes from the way you talk. So use your voice well. Modulate where necessary. Know which points to stress on and where to use a lighter tone. This also helps direct the attention of the audience to the right points. 

3. Look Involved  

If you want your audience to be invested in the presentation, you have to look involved yourself. For instance, if your audience consists of C-suite executives and you are selling a software solution, you need to be dressed for the occasion.

If you are presenting to an audience of young, energetic entrepreneurs running a startup, you will need to exude the same kind of energy. 

When you look involved, your audience automatically trusts you. 

4. Do Not Assume That the Audience Cares About Your Product

The audience does not care about the product you are selling. They only care about the problem they face. So don’t assume that they would be familiar with your product. You need to ensure that everyone is on board when you start your presentation. Look for their reactions during the presentation and see if they are following. 

Change your pace accordingly and let them ask questions mid-way if they need to. 

There are some common sales presentation examples that you can learn from. These templates can help you build on and create a solid sales pitch. 

1. The Product Demo  

One way of going about your sales presentation is by giving a demo of the product you are selling. In this case, you don’t even need those slides. You can give your prospects a taste of what your product offers first-hand. If this is a feasible option, then you should definitely go for it. 

It can be far more engaging than a slideshow. But it may also be a little time-consuming, so you will need to plan well. 

2. The Data-Backed Sales Presentation  

Another very convincing template is the data-driven presentation that offers proof that your solution works. The idea here is not to stuff the presentation with numbers but to show your buyers what you can provide in an engaging way. Create infographics, videos, graphs, and handouts that will keep your audience engaged and informed. 

3. The Minimalistic but Confident Sales Presentation

If you are confident about the product you are selling, you don’t need much, really. You can even present without a slide deck or a demo. Just prepare your pitch well, invite questions from the audience, and offer convincing answers. If you are doing it right, it should be enough to take them further down the sales funnel . This kind of confidence only comes from experience though, so tread very carefully. 

The job does not end with delivering a good sales presentation. You have work even after the presentation is over. Your audience will likely have some questions they want to ask. Also, they won’t be making a purchase decision immediately after your presentation. 

1. Accept Questions  

Always encourage your audience to get back to you with more questions if they need to, even after you have left their office. This keeps the door open for communication. It also helps build a stronger relationship with the prospect. 

2. Follow Up  

If the prospect does not get back, you have to follow up yourself. Give them some time to ponder, and then send a follow-up email or make a call. Ask them if they need any further assistance to help finalize their decision. 

Conclusion  

Though you may think that a sales presentation is just another sales pitch, it is so much more. The power of your sales presentation can only be unleashed if you know how to do it right. The sales presentation gives you the opportunity to share your customers’ stories, highlight your achievements and demonstrate what value you can offer to a prospect.

Letting go of an opportunity like this would be a mistake. So invest some time and effort into making a winning sales presentation and using sales CRM software for your growing business.  

Boost your sales productivity and nail your sales target with customizable sales CRM software .

If you want your business to scale new heights,  Kylas  is the answer for you. Kylas Sales CRM tool can help you streamline your sales by providing you with Custom Sales Insights and more. Contact us today to know more!

Shagun Sharma

Shagun is a content marketer at Kylas, extremely well-versed in all things Marketing. She works closely with the sales team to create best-in-class content for our readers. Her experience combined with her thorough research skills makes all her blogs very in-depth and insightful. In her leisure time, Shagun enjoys hiking, gardening, and immersing herself in music.

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10-Steps to Your Ultimate Sales Presentation (with Examples)

One of the first things every new salesperson needs to learn, if they are to succeed, is how to develop and deliver a sales presentation. A lot of factors go into developing a sales presentation for a specific situation. However, by following a logical series of steps, it will greatly enhance the chance of making a sale.

A sales presentation is defined as “a talk giving information about a product or service that you are trying to sell, intended to persuade people to buy it.” Historically, sales presentations were delivered one-on-one with the salesperson, presenting directly to a buyer.

However, technology has expanded the traditional in-person sales presentation to include the potential for video conference presentations, telephone presentations, presentations delivered via email, and even long-form presentations delivered via internet web sales pages.

Regardless of the delivery method, a salesperson who follows a logical series of steps will have the greatest chance of making a sale.

The graphic below depicts an outline of the Ultimate 10-Step Sales Presentation:

Each step of the Ultimate Sales Presentation is important and contributes to the likelihood of making a sale. That said, not every step is needed in every selling situation. Sometimes the buyer is ready to buy after Step 4: Presentation. Sometimes the buyer will inject objections immediately as the salesperson begins, Step 3: Approach.

As I said, every salesperson/buyer interaction is different. The relational salesperson is acutely aware of this difference and will flex their presentation to meet the needs of the buyer.

10-Step Ultimate Sales Presentation

So now, let’s take a quick look at each of the 10-Steps of the Ultimate Sales Presentation.

1. Prospecting

Prospecting is the first step in the selling process. A prospect is a buyer who has the potential to buy your product or service. A lead is not the same thing as a prospect! A lead is simply someone for whom the salesperson has contact information. Once the lead has been qualified, they then become a prospect.

A lead becomes a qualified prospect when they exhibit these three characteristics:

• They must have the money to buy.
• They must have the authority to buy.
• They must have a desire to buy.

Prospecting is the lifeblood of many sales roles. Keeping a pipeline full of potential prospects is critical in industries like real estate, insurance, and vehicle sales. Even many retail businesses (like department stores) rely on prospecting to develop new customers.

2. Pre-approach/Planning

Planning is the second step in the selling process. Planning is done after we have identified a qualified prospect, and before we approach the customer.

A plan is a sales presentation strategy designed to achieve a specific end goal. A plan describes what you want to achieve and how you will do it.

The desire of a relational salesperson is to help people. The purpose of meeting with a buyer is to help that person in some way. The purpose of the plan you create is to help the person by selling the right product or service to meet their needs.

Planning is critical to the sales process because it accomplishes four things:

• Planning builds the confidence of the salesperson.
• Planning demonstrates the salesperson’s professionalism.
• Planning often builds goodwill between the salesperson and the buyer because the buyer sees the effort taken by the salesperson to meet their needs.
• Planning increases the probability of making the sale because the salesperson better understands the buyer’s needs.

3. Approach

The approach is the third step in the selling process. It is the period of time between when the salesperson first sees the buyer up until they start to discuss the product. The approach is the first step of the actual sales presentation.

The approach step of the sale presentation process consists of two distinct, yet equally important, parts. First is the rapport building, “small talk.” This is usually the first minute or two of the sales meeting where the salesperson might talk about something you know the buyer is interested in (sports, weather, family, children, etc.).

The second part of the approach step is the planned, formal lead-in to the actual discussion of the product.

The main thing every buyer wants to know is whether the product you’re about to discuss will meet their needs. As a salesperson, your approach to lead-in to the presentation with the buyer must accomplish three things:

• You must capture the buyer’s attention .
• You must stimulate their interest in your product or solution.
• You must then transition smoothly into the presentation.

The approach lead-in might take the form of a statement, a question, or a demonstration. Whichever method you choose (statement, question, or demonstration), you must capture the buyer’s attention, stimulate their interest in the product, and transition into the main body of the presentation.

Approach Example

An example of the statement/question approach is, “What a wonderful picture of your two children! How old are they?… That’s a wonderful age. Mrs. Buyer, the reason I wanted to meet with you today is I have an idea that I think will increase your sales and profit. Is that something you are interested in?”

As soon as you have the buyer’s attention and gained their interest, it’s time to transition directly to the main body of your presentation.

4. Presentation

The presentation is the fourth step in the selling process. The presentation is your persuasive verbal and visual explanation of your selling proposition. The presentation follows the approach.

The presentation takes the buyer through five distinct stages in the buying cycle that build upon one another:

• To provide knowledge in the form of features, advantages, and benefits so that the buyer can make an informed decision.
• This knowledge translates into positive beliefs about you and your product/service.
• The positive beliefs result in the buyer having a desire for the product.
• The desire for the product becomes an attitude that your product is the best product to fulfill the buyer’s need.
• When the buyer realizes you have the best product to meet their needs, they move into the conviction stage. They are now convinced yours is the product they need to buy.

Once the buyer has reached the conviction stage, it is time for a trial close.

5. Trial Close

A trial close is the fifth step in the selling process. The trial close is not asking the buyer to decide to buy. Rather, the trial close asks for the buyer’s opinion regarding what they have heard so far.

The trial close allows the salesperson to determine:

• Whether the buyer likes your product or service.
• Whether you have successfully answered any questions from the buyer.
• Whether any additional questions remain unanswered.
• Whether the buyer is ready for you to close the sale.

The trial close is an important yet often underutilized tool. A trial close can be used:

• After making a significant point in the presentation.
• After answering any questions or objections from the buyer.
• After the close of the main body of the presentation, and before you move to close the sale.

Trial Close Examples

Examples of a simple trial close include,

• “Does that answer your question?”
• “How does that sound to you?”
• “What do you think about what we’ve discussed so far?”

If the trial close results in a positive response from the buyer, jump to Step 9: Close. However, most trial closes will result in some questions or objections from the buyer. It’s time to determine and handle objections.

6. Determine Objections

Determining objections is the sixth step in the selling process. Assuming the trial close has resulted in questions or objections from the buyer, we now must begin the process of discovering those questions and handling those objections.

Some salespeople bristle and get defensive when asked questions or confronted with objections from a buyer. But this is the wrong way to think about objections! Salespeople should be grateful for questions and objections because they indicate the buyer’s interest. They also help the salesperson determine which stage of the buying cycle the buyer is in—attention, interest, desire, or conviction.

If the buyer has raised an objection, the salesperson needs to ensure their understanding of the objection. One easy way to do that is to restate the objection and ask for confirmation.

Determine Objection Example

For example, if the buyer has raised an objection about the expected life of a machine, the salesperson might say, “If I understand you correctly, your main concern with this machine is that it will provide you with trouble-free service for several years. Is that right?”

When the buyer confirms your understanding of the objection its time to move to the next step in the selling process and handle the objection!

7. Handle Objections

Meeting or handling objections is the seventh step in the selling process. Once you have determined you understand the buyer’s objection, you need to handle the objection. Usually, objections should be handled as soon as they are brought up. However, you may want to delay handling the objection if you are just about to talk about the question in your presentation.

There are four important points to consider when handling objections:

• Handle objections when they arise.
• Be positive when responding to objections.
• Listen carefully to the buyer as they state their objection.
• Confirm your understanding of the objection.

Some objections are false, and these can usually be ignored. However, if a buyer brings up an objection a second time, it is most likely a real issue, which needs to be addressed.

Real objections are almost always a request for more information. So, the best way to handle them is to answer the question with the specific relevant information the buyer needs.

Handle Objection Example

Going back to our machine question in the Determine Objection section above, the salesperson might continue, saying, “I certainly understand your concern. Our company has placed over 300 of these machines in companies like yours over the past ten years, and I’m proud to say they have a 99% run rate with no failures!

8. Trial Close

A follow-up trial close is the eighth step in the selling process. Whenever a question or objection is raised and handled, it’s time to try a trial close. As before, the point of the trial close is to ensure you have answered the buyer’s question to their satisfaction. If there is any doubt that the buyer is satisfied with your answer, you need to dig in to discover what other issues the buyer might have.

Trial Close Example

In our machine example, the salesperson might simply say, “Does our machine’s long life and 99% run rate answer your concern for our product’s reliability?”

When the salesperson feels that all the questions and objections have been addressed satisfactorily, it’s time to move on to the Close!

The close is the ninth step in the selling process. Closing is simply the process of helping the buyer make a decision that benefits them. The salesperson should attempt to close the sale when they feel the buyer is in the Conviction stage of the buying process.

Unfortunately, research shows a whopping 64% of salespeople fail to close. They fail to ask for the order! There are several reasons why this is the case, but generally, most of them revert to fear. The salesperson is afraid of failure, of being told “no.” Whereas, relational salespeople who are selling to solve problems and help people should never be afraid to ask for the order!

Good closers plan the close of their sale as carefully as they plan all the rest of their presentation. The close is not something you tack on to the end of the presentation, hoping that the buyer will say “yes.”

Close Example

There are many ways to close, but the simplest way is just to ask for the order and stop talking.

A salesperson might say, “Mr. Buyer, we’ve covered a lot of ground today, and I think you agree this machine will increase your production and improve your sales and profit. I have the order contract ready for your signature.” Then stop talking!

Another form of the close that I personally like is the assumptive option close. The salesperson might say, “Mr. Buyer, we’ve covered a lot of ground today, and I think you agree this machine will increase your production and improve your sales and profit. Would you like to have it delivered and installed next week, or would the following week be better for you?”

10. Follow-Up and Service

Finally, follow-up and service after the sale is the tenth step in the selling process. Sales are not about you. It’s about you taking care of your customers, and that happens after the buyer says “yes.”

What you do after the sale to provide follow-up and service to the customer is critical. It makes the difference between making a sale to a customer one time and making a sale to the same loyal customer many times year after year!

A salesperson who is diligent about providing follow-up and service after the sale will outperform the salesperson who does not perform that service. This maxim holds true simply because it is always easier to sell more to a current happy customer than find new customers. Happy, satisfied customers tell others and provide a flow of new business leads to the salesperson.

There are six steps the salesperson should take after the sale:

• Focus on improving account penetration. Get to know as many people in the account as you can. Look for needs or problems that you might be able to solve.
• Continue regular contact with the customer. Make sure every promise made in the presentation is kept.
• Handle any issues or customer complaints immediately. Things will go wrong, and the speed at which you handle even a minor issue demonstrates your commitment to the customer.
• Always keep your promises. Nothing destroys a developing relationship, like not keeping your promises. Stay true to your word. The customer placed their faith in you when they bought your product. You need to respect that faith by keeping your word.
• Become the customer’s business advisor. Do what you can to shift from the role of the salesperson to that of the trusted advisor by providing helpful industry insights, new information, or problem-solving solutions. Become a valued partner in the business!
• Show your appreciation. Showing your appreciation is a simple way to demonstrate you are thinking about the customer. Never underestimate how much a handwritten thank-you note, a congratulatory phone call, or a birthday card will mean to a buyer!

There you have it, a quick overview of the Ultimate 10-Step Sales Presentation Model!

The Ultimate 10-Step Sales Presentation Series

I hope what I shared with you here has helped you understand and appreciate the power of the Ultimate 10-Step Sales Presentation model. But I’ve just scratched this surface here! Over the next few months, I’ll be sharing more detail about each step of the model with more examples.

If you want to learn more about the Ultimate 10-Step Sales Presentation model, you can subscribe to the series here. That way you won’t miss any of this valuable information!

Join the Conversation

As always, questions and comments are welcome. What questions do you have about the Ultimate 10-Step Sales Presentation model? Are there any steps you think are more or less important than others?

I’d love your help. This blog is read primarily because of people like you who share it with friends. Would you be kind enough to share it by pressing the share button?

Category: Salespeople

Related Posts

Your Complete Guide to Customer Retention: Service and Follow-Up (with Examples)

Your Complete Guide to Closing the Sale (with Examples)

Your Complete Guide to Flushing Out Buyer Objections

How to Leverage the Trial Close in Your Ultimate Sales Presentation

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Thank you for your submission., sales presentation template: 5 slides to cut and replace (powerpoint).

These 5 slides are sales presentation “low points.” Use these PowerPoint templates to capture your buyer’s attention, frame your presentation for maximum impact, and close more deals with the Sales Presentation Templates.

• Cut these 5 slides Avoid common sales presentation pitfalls: These slides are included in 99% of sales presentations  BUT  are guaranteed to fail.
• Sales presentations that sell Use these sales presentation templates to transform low-performing powerpoint decks into revenue-generating presentations.
• Data-backed presentation templates Based on data from millions of sales calls: Learn techniques that top sellers use to win over buyers and close more deals.
• Identify weak slides Pinpoint sales presentation “low-points” in your powerpoint slides that get buyers to zone out and lose interest.
• Learn from top sales presentations Get inspiration from real sales presentations from companies with explosive growth: They all rely on known psychological principles.
• Copy-paste these templates Follow these simple powerpoint templates that get you to frame your presentation for maximum persuasion.
• 5 Slides to swap ROI, Feature Comparison, Logo Salad, and more: These all-too-common slides are a must-remove from your sales presentations.
• 5 Templates to replace Follow these sales presentation templates to replace bottom-performing slides with high-impact presentations.
• 5 Sales presentation examples Real examples from real companies: See how to apply the techniques explained in these templates and craft money-making powerpoints

Find bottom-performing slides that drop attention levels and lower buyer intent and replace them with these sales presentation templates to grab your buyers’ attention and frame your presentations for maximum impact.

You’ll get 5 slide templates for critical junctions in your sales presentations as well as examples from high growth companies’ sales presentations.

For Account Executives: Use this template to customize your sales presentations for your buyers.

For Sales Managers: Share these presentation templates with your team to coach them and boost conversions in their sales presentations.

For Enablement: Use this sales presentation template to create high-performing sales collateral for your org.

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Updated 2024: List Of Top Sales Presentation Templates You Need

Sales presentation templates are used to create presentations and to support the storytelling you want to convey to your prospects. These templates allow you to easily and quickly put together a presentation, without the hassle of having to worry about design and how to align that with your brand.

There are many online sales presentation templates available for free or for a small fee. Regardless of your choice, a crucial factor to consider is how easily it can be customized with the tools you already know. 

Why Use A Pre-made Sales Presentation Template?

In addition, sales presentation templates also help you improve your sales content. When you create and track tailored presentations for your buyers, you are able to see which content resonates with them the most and which doesn’t.

Aside from making your presentations visually appealing, pre-made templates also saves you a lot of time. 

Sales presentation templates allow you to quickly switch those out to other content that would resonate with your buyers more. 

How To Choose The Right Sales Presentation Templates

In choosing a sales presentation template, there are more factors to consider than just the design. It’s important to remember who this presentation is for- your buyers. And their needs and pain points come first.

Choosing the right template is essential to delivering an effective and engaging presentation. 

1. Understand your audience and goals

First, clearly identify your audience and establish your objectives. Consider the demographics, preferences, and interests of your audience when choosing a template.

Different presentation templates are designed for different purposes, so it's important to choose a template that aligns with your objectives. Setting your audience and objectives will guide you when you’re creating the structure of your sales presentation.

2. Set a clear structure for your sales presentation

Create a framework as to how you want to guide your audience through your presentation. Make sure that your presentation follows a structure that is easy to follow and piece together. You don’t want any irrelevant points that will only confuse your buyers.

Each element that goes in your presentation should have a place in the story you’re telling. A prime example is from HubSpot and they call this structure “ the best sales presentation structure of all ”: the SCR structure. SCR stands for Situation, Complication, and Resolution.

A simple storytelling structure takes your buyers on a journey that builds tension, which causes them to be more attentive and more eager for a solution. This structure also allows for your content to flow and conclude in a natural manner. 

3. Find the template design that fits your brand and needs

Lastly, pick a template design that closely matches your brand and meets your needs. Choose a template that has a clean and professional look, with a color scheme and typography that is easy on the eyes.

Thoughtful placements and the use of images and graphics can help enhance your message. You might also want to take into consideration how easily customizable it is, as these templates’ objective is to help you save time and effort. 

Where To Find Free Sales Presentation Templates

There are plenty of online resources where you can find sales presentation templates. Here are the top favorites and popular options when you can find templates for sales presentations:

Canva is a graphic design platform that offers a wide range of templates you can use in your organization, including sales presentation templates. All templates are offered for free, but some premium content and design elements can only be accessed with a paid subscription plan. You can easily customize these templates with your own content and branding, and even download them as PowerPoint or PDF files.

Envato Elements is a subscription-based platform that offers a range of digital assets. They have sales presentation templates that can be downloaded and customized in PowerPoint or Keynote.

3. Microsoft PowerPoint

PowerPoint is a widely used presentation software that comes with a range of built-in templates, including sales presentation templates. You can access them by opening a new presentation and selecting "Sales" under the "Available Templates and Themes" section.

4. Slidesgo

Slidesgo is a website that provides free, professionally-designed sales presentation templates for Google Slides and PowerPoint presentations. The templates are fully editable, allowing users to customize the designs to suit their needs. Slidesgo also offers premium templates and resources for a fee.

PowerPoint - Top 5 Free PowerPoint Sales Presentation Templates To Use

If you mainly use PowerPoint as your presentation software, we’ve gathered these easy-to-customize templates you can download and customize from PowerPoint.

1. Creativa - Startup Powerpoint Template (Evanto Elements)

A clean and modern template with 30 unique slides you can fully customize. Simply download and edit from PowerPoint.

2. Business Sales - Clever Sales Pitch PPT Template (Evanto Elements)

A bright and fresh template with more than 15 customizable slides for your next sales presentation.

3. Product Vision Pitch Deck Presentation - Free (Slidesgo)

4. blue pink creative business presentation pitch deck (canva).

A colorful template that includes 17 fully editable slides from Canva.

5. Modern Pitch Deck Presentation Template (Canva Pro)

If you’re looking for a minimalistic style, this template has 10 fully editable slides with a simple yet professional look.

Google Slides - Top 5 Free Google Slides Sales Presentation Template

Here you’ll find several options for sales presentation templates you can download and customize from Google slides. These templates are not only visually appealing but also easy to customize to your needs. 

1. Sales Kickoff Meeting - Free (Slidesgo)

Modern, simple style template with 26 slides to impress your audience. 

2. Blue and Gold Pitch Deck Presentation - Free (Slidesgo)

This template in blue and gold offers customizable slides to explain key pain points, values, and competition. You can edit diagrams, images, and graphics for to drive key points.

3. Easy & Professional Pitch Deck (Slidesgo)

A sleek presentation template with 34 different slides to choose from. All of the slides can be easily customized and edited.

4. Monthly Sales Review Meeting - Free (Slidesgo)

This template includes gradients, winding shapes, photos in black and white, and editable visual data representations to deliver important points. All of the slides are easy to modify and customize. 

5. Sales Target Achievement Consulting Toolkit (Slidesgo)

With more than 50 different slides to choose from, this template also contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups.

Canva - Top 5 Free Canva Sales Presentation Template

Canva offers some of the most visually appealing cost-free templates in the market and some premium content at a very affordable price. All of the templates are customizable from the platform and for real-time team collaboration.

1. Green Abstract Curve New Business Pitch Deck Presentation

If you want to create a clean, well-structured presentation, this template has simple diagrams and is easy to use.

2. Purple and Orange Creative Illustrated Sales Report Presentation

This template includes fun and colorful graphics that will surely capture your audience’s attention. It has the simple structure you need for a sales report.

3. Blue Yellow Modern Sales Strategy Presentation (Canva Pro)

This fully customizable presentation template is perfect for your next sales strategy meeting. This template has comprehensive slides you can leverage to deliver a clear and impactful presentation.

4. Dark Modern Corporate App Development Startup Pitch Deck Presentation (Canva Pro)

For a modern feel and sleek design, this template is perfect to pair with a product launch or development presentation. Designed to make the product stand out, this template also includes fully editable slides.

5. Minimalist Blue Simple Start-Up Pitch Deck Presentation (Canva Pro)

For a minimalist style and fresh feel, this template is best to deliver important points without distractions. All slides are fully customizable to help you capture key points.

Keynote - Top 5 Free Keynote Sales Presentation Templates

1. Sales Proposal Keynote Template (Evanto Elements)

In this sales offer presentation template, sellers can easily demonstrate how they can serve the needs of buyers by showing the key benefits of their products or services.

2. Business Sales Infographic Keynote Template (Evanto Elements)

This template is great for accompanying every stage of your business development with holistic brand touchpoints, from embarking on a new project, building recognition among competitors, and finishing it with an improved goal proposition.

3. Pitch Deck Keynote Template (Evanto Elements)

This presentation template, with 30 editable slides and adjustable images and graphics, can be used for pitch decks or business portfolios. 

4. Hope - Sales Strategy Presentation Keynote (Evanto Elements)

This item contains 30 unique slides with amazing colors as well as wide acceptability features. A solid template for sales strategy to make your presentation look professional.

5. Kamaya Sales Presentation Template - Keynote (Envato Elements)

This sales presentation template can also be used and is suitable for any purpose, especially for automotive, technology, and creative. 

Top 5 FREE Sales Presentation Templates

Customizability, design, and structure are factors to consider when looking for a template. Based on these factors, here are the top free sales presentations you can use for your next sales meeting.

1. Motion Graphics App Pitch Deck (Slidesgo)

For a unique and colorful presentation, this template has animated 3D shapes floating over the soft slides will make your pitch deck look very modern and exciting. 

2. Sales Target Business Plan (Slidesgo)

With this template, you'll have the flexibility to edit it on the fly and track progress along the way. Plus, everyone involved will get clarity on what they need to do to reach their objectives.

3. Professional Gradient Pitch Deck Business Presentation (Canva)

A bright and fresh-looking template is all you need to deliver a memorable presentation. This template has a great structure with all the slides you need for a simple yet powerful pitch deck. 

4. Blue Pitch Deck Business Presentation (Canva)

A blue-and-white template that will surely give your next presentation a professional look and feel. This multi-purpose template can be used for any presentation. 

5. Project Proposal Business Presentation Abstract Tech Style (Canva)

For a modern touch, this versatile template has everything you need for a proposal presentation. It also has icons, diagrams, and graphs for a visually appealing presentation.

Why Use a Sales Presentation App to Manage Sales Presentations

Using sales presentation templates in a sales presentation app can have a time-saving impact on your processes. With all of the relevant sales materials at their fingertips and the ability to create tailored presentations in one place, your sales team can be more efficient and effective.

Your salespeople are confident going into a meeting, and you gain peace of mind knowing that the app has everything they need.

A sales presentation app helps to keep your materials organized , consistent, and up-to-date. This way, you can easily deliver content to your teams and your salespeople can easily access content whenever they need it. Equipped with advanced search features, your salespeople can find materials easily to allow quick and easy presentation tailoring.

In addition, sales presentation platforms are designed to allow offline access on any device, to enable salespeople for a meeting whenever and wherever they are. Coupled with tracking and analytics to track how content is being engaged with and consumed, a sales presentation app is a powerful tool in a salesperson’s arsenal.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points. 

With sales presentation templates, you can always be sure that every custom presentation that your sales representatives make will be aligned with your company's brand and messaging.

Using pre-made sales presentation templates can have a multitude of benefits for businesses of all sizes. Your salespeople can focus more on the content when the structure is already set for them. It can save time and effort by providing a pre-designed framework for creating professional-looking presentations . It also ensures brand and messaging are consistent across all presentations.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points. This can help to keep your buyers engaged and interested in the presentation. Lastly, templates can also help you to easily track and analyze the effectiveness of your sales presentations. By using a consistent template, it’s easier to compare the success of different presentations and make data-driven decisions to improve your overall sales strategy.

Learn next: 

Related content

39 Best Infographic PowerPoint Presentation Templates for 2024 (Giant List)

Find the best infographic slide templates to use for your PowerPoint presentations, and get some useful tips on how to use them.

Do you need to add lots of information to create a great infographic template for PowerPoint? Are you wondering how to make an infographic-rich presentation to capture your audience?

Make the first step in the right direction. It begins with getting quality data presentation templates to work with. Don’t worry—we’ve got you covered with some of the best for 2024.

5 Best Infographic PowerPoint Templates (Video Overview)

Here’s a video preview of some of our best infographic presentation templates. Use it for a closer look at top infographic PowerPoints.

For more information on PowerPoint infographic template PPTs, keep reading the article below for some helpful templates and tips.

Best New Infographic PowerPoint Presentation Templates From Envato for 2024

These are some of the best PowerPoint infographic templates trending now on Envato Elements.

1. Infographic PowerPoint PPT Presentation Template

This infographic PPT presentation template set has 170 professional slide designs. It also comes with creative PowerPoint infographics. The custom vector icons and visual slide designs are ready for you to edit.

2. PPTx Infographics PowerPoint Slides

This modern PowerPoint graphics presentation template set has beautiful slides. Make the most of creative PPT charts, timelines, and icons. Scale and recolor the vector graphics and customize the slide setup.

3. Tech Multipurpose PowerPoint Presentation Deck

With 100 dynamic slides and handmade PPT infographics, this template is ready to rock. It’s made with Slide Master, which makes customization easy. Change colors, edit graphics, or quickly drag and drop your images with just one click.

If you’ve got a presentation soon, grab a PPT template that has everything you need.

4. Sante Infographic Template PowerPoint

If you have no time to learn how to make an infographic in PowerPoint, here’s one of the best PPTs to help you turn ideas into persuasive presentations. This creative infographic template for PowerPoint comes with:

• easy to edit icons
• slide transition animation
• company profile slides
• portfolio slides

5. Eargo Infographic Template PowerPoint

You’ll have all the PowerPoint graphics every startup and business planner needs. Present to investors, key employees, and other stakeholders with confidence thanks to Eargo. This infographic template for PowerPoint comes with:

• over 250 slides
• 30 color themes
• 2000 vector icons
• light and dark backgrounds

Take your business to the next level with this PowerPoint graphics template.

6. Quantum Education Infographic PPT

This infographic template for PPT is fun and easy on the eye. It packs 30 unique slides and loads of useful graphics. You’ll get charts, maps, and device mockups in this infographics PowerPoint template.

You can resize and customize every infographic slide.

7. Infonova Infographic PowerPoint Template

The best PowerPoint presentation templates offer you creative control. This option is no exception. You’ll get a host of customizable infographic slide designs with this download.

This infographic template for PowerPoint is ideal for creative agencies and creators. It comes with free web fonts and it’s based on Master Slides. Just drag and drop your images, it’s that simple!

8. Water Infographic in PowerPoint

Here’s a leading choice for presentation graphics that works for some topics. It comes with minimal white backgrounds and blue, editable charts and graphs. There are 20 infographic slide designs you can customize to suit your presentation.

This infographic template for PowerPoint also has free fonts and so much more.

9. Gets Travel Infographic Template for PowerPoint

This infographic slide template for PowerPoint is great for travel-related presentations. It features stunning graphics with editable colors.

Each of the 50 unique slides in this creative infographic PPT theme is fully editable. Moreover, it comes in both light and dark backgrounds.

10. Foodism Infographics PowerPoint Template

Pitching an idea for a new restaurant? This infographic PowerPoint template is your go-to choice. There are many PPT graphics in this download.

Find 35 infographic slide designs inside. This infographic in PowerPoint also includes two versions with light and dark backgrounds. Few free presentation graphics can say the same.

11. 3D Finance Infographic Template PPT

Deliver dynamic presentations with these great-looking 3D infographics for PowerPoint. This modern template has many PowerPoint infographic examples for financial pitches. Enjoy 35 unique slides in both dark and light versions.

12. Portfolio Infographic Template for PowerPoint

Use this infographic template for PowerPoint to design your next portfolio. It contains 34 well-made, unique infographic slide options. It also features:

• 20+ color themes
• over 4,000 infographics for PowerPoint
• fully editable elements
• drag & drop picture placeholders
• help file and free support service

Play with it and make it your own!

13. Headline PowerPoint Infographic Template

This flat infographic style PPT theme is set up for multi-purpose business presentations. Each infographic slide includes over 4,000 customizable icons. Choose from more than 20 color themes with free fonts used.

14. A New Infographics PowerPoint Template

A New is a great choice if you need an infographic template for PowerPoint. There are over 30 infographic slide designs to put to use. Scroll through the charts and icons, and see what your slideshow needs.

Each of the PowerPoint graphics is customizable and resizable. Instead of free presentation graphics, try out A New.

15. Project Management Infographic PowerPoint Template

PowerPoint infographic templates like this are designed for project managers. Your audience is sure to appreciate your use of infographic slide designs. This set of PowerPoint graphics offers:

• editable graphics
• drag and drop image placeholders
• a help file

16. Pitch-Deck Infographic Template for PowerPoint

Infographic slide designs can help bring ideas to life. PowerPoint infographic templates like this are tools to deliver professional pitches. Change the colors to match your brand and use:

• and so much more!

With a layout based on master slides, this template is easy to edit. You can change the photos by easily drag-and-dropping. Few free presentation graphics for PowerPoint can do that.

17. Business Plan Infographic PowerPoint Template

PowerPoint infographic templates like this help you pitch a business plan. Use this fully customizable, well-organized PPT to show what keeps your team moving. It has loads of features, including:

• 665+ unique layouts
• 4,000+ vector icons
• over 60 premade color themes
• drag and drop image placeholder
• smart object layout & texts

Moreover, it’s regularly updated so you can use it many times and for different purposes!

18. Flanify Infographics PowerPoint Template

Flanify is one of the best new PowerPoint infographic templates available today. It’s got a minimalist design that helps you emphasize your content. There are three dozen unique slides featuring all types of graphics.

You’ll find charts, device mockups, and other icons. This infographic PPT is based on master slides, so it’s super easy to edit.

19. Kopikoe Foodie Infographic Template PPT

This infographic template for PowerPoint has everything you’ll need for a foodie PPT. Audiences react well to infographics because they make advanced concepts easy to understand. This pack includes 30 infographic slide designs for your next project.

With loads of vector icons, you have virtually unlimited creative options. Unlike some free presentation graphics found online, these are professionally designed.

20. Imperial Multipurpose Infographics for PowerPoint

These PowerPoint infographic examples revolve around the health industry. This template includes a full collection of infographics and 30 slides. It features free fronts, a help file, and many other useful tools. You can fully and easily customize every vector icon and image.

21. Juici Foodie Infographic Template PPT

When searching for an infographic template for PowerPoint, aim for high-quality elements. This infographic template PPT gives you that. You’ll also get:

• 100% resizable and editable icons
• drag and drop picture placeholders
• device mockups

If you want a template to pitch about food and drinks, look no further!

22. Inventive Infographic Template for PowerPoint

Premium tech layouts like this go beyond any free presentation graphics online. This creative infographic template PPT bundle includes 35 infographic slide designs. Customize every icon and use the master slides – which help you make bulk edits across the deck in a flash.

23. Osprey Education Infographic PowerPoint Template

Get amazing PowerPoint infographics for your creative business presentation. PowerPoint infographic templates like this give you an array of functional icons. With 30 clean master slide-based layouts, easily edit this PPT as much as you’d like.

24. Edulacti Multipurpose Infographic PPT

This is a creative PowerPoint template for multipurpose business presentation or personal use. This PowerPoint includes 30 infographic slide designs and several icons, such as:

• flow chart infographics

All the included PowerPoint infographic examples are fully editable.

25. Gatzruts Infographics PowerPoint Template

This minimalistic PPT theme is ready to use for many types of presentations. It features a ton of creative, clean infographic slide designs. All these business graphics PowerPoint elements are editable.

As it’s based on master slides, it’s easy to quickly adapt to your needs. Try out this premium choice instead of free presentation graphics for PowerPoint.

26. Mental Concept PowerPoint Infographic Templates

Check out these PowerPoint infographic templates to give a powerful mental concept pitch. These are designed by creative pros with you in mind. It’ll stand out from free infographic templates for PowerPoint.

Make sure to use the various features, including:

• 204 total slides, with 17 unique mental concept slides
• 12 color variations
• 280 fully editable vector icons
• master slides for easy editing

27. Realth Business Infographic PowerPoint Template

It’s important to make a solid first impression right out of the gate. An infographic template for PPT like Realth helps you do just that. In fact, it’s got 30 multipurpose slides built in.

From these, pick and choose to suit your message. The PowerPoint infographic examples help you present:

• growth stats
• pricing packages
• app layouts
• team members
• and so much more

All the graphics are editable, and the used fonts are free.

28. Maps: Set of Infographics for PowerPoint

These PowerPoint infographic templates have a wide variety of clean map designs. Use them to pitch about locations, migration plans, growth stats per region, and so much more. Find 25 unique slides inside, picture placeholders, and over 90 color themes.

29. Puckup Brand Guidelines Infographic PPT

Not sure how to make a branded presentation? Don’t worry, because the PUCKUP infographic template PPT is surprisingly easy to use. All elements are editable with a couple of clicks.

This infographic template for PowerPoint is great for presenting your brand. Easily add your logo, your company’s color palette and typography, and voila! It’s way better than free presentation graphics.

30. Brand Guidelines Infographic PowerPoint Template

Here’s an elegant choice for presenting your brand. Not all infographic PPT options have to be bright in order to be eye-catching. This template is the go-to download for 2024.

This infographic PowerPoint has everything you need to crush your branding proposal:

• 34 unique slides
• picture placeholders

Free presentation graphics may fall short for your brand needs. Choose this one instead!

31. Funnel Infographic Template for PowerPoint

Logistics rule the world in 2024. Are you trying to show the strength of your business’s processes? An infographic template PPT like this is a top choice.

Use each of the professional infographic slide designs to explain things like:

• case studies
• business and marketing plans

32. Nursing PowerPoint Infographic Template

This colorful, creative presentation theme showcases your information and crafts a visual story. It’s an impressive tool for presenting medical-related topics. Unlike most free presentation graphics, it has many unique slides and color schemes.

This infographic in PowerPoint offers:

• light and dark background options
• editable elements
• an icons pack file

33. Mental Health PowerPoint Infographic Templates

This template has several color scheme options and PowerPoint infographic examples. Present with clarity, show your process and progress, and more.

There are easy-to-customize layout options, in both light and dark backgrounds. It also features tons of icons and picture placeholders.

34. Market Research Infographic PowerPoint Template

In need of top PowerPoint presentation graphics for your market research pitch? This one will do. It’s a great pack that includes:

• 15 unique infographic slide designs
• drag-and-drop image placeholders
• easy to change colors
• shapes and other elements

This doesn’t include the images, but everything else is right there. Try this one instead of free infographic templates for PowerPoint.

35. Hot Pitch Deck Infographic PPT

Next up is this stylish and modern infographic slide design. There are over 100 fully animated slides. Moreover, you’ll find:

• 2,000+ vector icons
• 100+ device mockups
• 50+ theme files
• and lifetime updates!

Use the master slides to quickly add a personal touch to this infographic template PPT.

36. Environment Infographic PowerPoint Examples

This infographic PowerPoint template comes with everything you need to create an environmental impact presentation. It comes packed with premium features like:

• 20 education and science slide designs
• .PPT and PPTX. files
• Fully editable and easy to use
• Documentation

37. PowerPoint Infographics Solutions

Work with a PowerPoint infographic template that offers everything you need right out of the box. These infographic PowerPoint examples feature:

• 50 ready-to-use slides
• Over 200 icons (PSD+EPS+AI+JPG+PNG+SVG+PPTX Vector)
• Color themes
• Objects are organized and grouped

38. ECO Infographic Template for PowerPoint

These infographic PowerPoint examples are great for putting together a sustainability infographic presentation. Use the high-quality illustrations and other great features:

• 33 unique slides
• Includes opening and closing slides
• 11 color variations
• Simple line vector icons
• Handmade infographics

39. Infographic PowerPoint Examples

No need to learn how to make an infographic in PowerPoint when you have access to this clean PowerPoint infographics template. Take advantage of its amazing features:

• 80+ unique slides
• 80+ fully animated infographics
• Resizable and editable graphics
• 16:9 widescreen ratio

5 Popular PowerPoint Infographic Slide Design Types

We’ve already established that infographics in PowerPoint are powerful storytelling tools. But let’s go one step further and look at specific examples of the best infographics. We’ll also see how to use them to explain concepts.

1. The Brain Infographic

Some dedicate their whole lives to studying the human mind, and yet there’s always something to learn! The value of a brain infographic is that it’s an intuitive way to show thoughts and ideas and how they connect.

Use an infographic and this tutorial to create a brain graphic that shows the pieces of a thought.

2. The SWOT Infographic

Strengths, weaknesses, opportunities, and threats: every business situation has them. You need a way to show them in your presentation. That’s where the classic SWOT infographic makes its impact.

When you lay out all four components, you’re likely to find insight while creating a strategy.

3. The Puzzle Piece Infographic

You’re probably familiar with putting together puzzle pieces in the real world. Don’t miss out on using this concept as an infographic! As a PowerPoint visual, puzzle pieces can show how the parts of an idea join into a cohesive whole.

Use this article to see how to use puzzle pieces. The best graphic PPTs often use them to tell a story of how everything fits together.

4. The Gantt Infographic

When you’re running a project, you need a way to show that many tasks are running side-by-side. That’s the purpose of a Gantt chart. It’s a special infographic that’s beloved by the best project managers.

Use our tutorial to see Gantt infographics in action . You’ll learn how to use them to plan a project and the resources you need to succeed.

5. The Funnel Infographic

A funnel is yet another infographic you can leverage in PowerPoint to explain a concept. Funnels show inputs, how they progress, and what they ultimately lead to.

Funnel infographics are common in explaining sales processes. They’re easy to build in PowerPoint with templates. Make sure to check out our tutorial on how you can use PowerPoint funnel infographics .

How to Customize an Infographic PowerPoint Template (Fast!)

So far, we’ve looked at powerful PowerPoint infographic templates. But you might be wondering how to use them to design infographic slides of your own.

Let’s learn how to customize three separate slides to build excellent infographics. We’ll use the PPTx Infographics template to rapidly build our infographic slides.

Let’s look at five example slides. These show how easy it is to customize a PowerPoint infographic:

1. Performance Gears

The best PowerPoint templates include abstract designs to build infographics for PPT. Use a little imagination, and there it is! These infographic PowerPoint slides might be perfect for expressing your idea.

Take this turning gear icon slide. In the updated version below, I’ve shifted the elements to show how teams at my company work together.

Simple drag-and-drop actions and grabbing icons from other slides brought this slide to life. Then, I updated the text to match my intent in this infographic template for PowerPoint.

2. Hierarchy Charts

If you work in a corporate environment, I’m certain that you’ve seen org charts before. These exist to show off the company’s reporting structure.

In this case, it’s as simple as typing in the placeholder boxes to update the names and titles. I’ve also added a photo in my example to really “put a face with a name” in my organization. This chart uses SmartArt, a built-in PowerPoint feature that’ll adjust the graphic as you adjust the text.

Learn more about SmartArt PPT infographics .

3. Brain Infographic

Brain charts are infographics that you’ll find in the best PowerPoint templates. They can show how you divide your thinking and showcase the “parts of the whole” that make up your strategy.

In the example below, I’ve left the same basic structure intact. I just updated the descriptions and some of the colors and icons. It’s a simple tweak that shows what my creative agency spends its time on.

Brain infographics are very popular, so we created a resource to teach you how to customize them. Check out our screencast to learn more.

4. Sales Report

PowerPoint infographic templates help you tell stories with your data. Slide 15 in our template is a great choice for creating a data-focused slide.

To edit a PowerPoint chart, edit the data that feeds it. Right-click on the chart and choose Edit Data. You’ll see an embedded version of Excel, Microsoft’s data powerhouse. Just type over the data placeholders, and your chart will update in real time.

Learn more about working with data in this PowerPoint tutorial .

5. The Conclusion Slide

It’s a mistake to think that the last slide is the end of your presentation. Instead, it helps to see it as the start of a conversation with your audience.

You know what’s the best part of PowerPoint infographic templates? Yes, that they include other useful slides. Slide 50, the conclusion slide, is perfect for every presentation. That’s because it can help you continue the conversation by sharing your details.

To update this slide, type over the placeholders. That adapts the slide to your brand-specific details.

For even more ideas and to learn how to create a conclusion side, don’t miss out on our tutorial .

Common PowerPoint Template Questions Answered (FAQ)

You’ve already seen infographic templates for PowerPoint. But you might still have questions about how to use PowerPoint to your advantage.

PowerPoint is an advanced app. It’s easy to use, but there are many professional-grade features. Let’s look at five common questions you might have as you level up your presentation skills:

1. Does PowerPoint Support Custom Fonts?

Every graphic designer is trying to gain an audience’s attention when presenting. It helps to use custom design options in PowerPoint. That sets the presentation apart from those who only use the built-in, standard fonts.

Try out custom fonts with the help of this tutorial .

2. What Size Should I Choose for My Infographic Slide?

The goal for your PowerPoint presentation is to use the full-screen space. You’ve got to set your infographic template PPT to the proper dimensions. Don’t waste any pixels!

Using pre-built PowerPoint infographic templates gives you several size options.

3. How Much Does PowerPoint Cost?

Microsoft has pivoted its business models in recent years. Once upon a time, businesses and power users would buy a license for the latest version of the app every few years. Now, it’s all about subscriptions.

Many users choose Office 365, a monthly subscription package to keep apps up to date. Another option is the free, browser-based version of the app.

4. Can You Create PowerPoint Infographics From Scratch?

Infographic templates for PowerPoint are perfect for creating interactive visuals. But you can also create PowerPoint graphics with the help of a feature called SmartArt.

5. What’s the Best Way to Present Data in PowerPoint?

Presentation graphics can include data. It’s far better to use a chart than to show data in a table or a wall of numbers that are hard to interpret. With the help of presentation graphics and charts, it’s much easier to explain trends and data.

Grab a Fresh PowerPoint Template With Great Infographic Slide Designs

Any of the best PowerPoint presentation templates from Envato Elements will help make your points clear. Choose the best format for your info. Put together just the right PowerPoint infographic slides that tell your compelling story.

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