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Hypothesis: Functions, Problems, Types, Characteristics, Examples

Basic Elements of the Scientific Method: Hypotheses

The Function of the Hypotheses

A hypothesis states what one is looking for in an experiment. When facts are assembled, ordered, and seen in a relationship, they build up to become a theory. This theory needs to be deduced for further confirmation of the facts, this formulation of the deductions constitutes of a hypothesis. As a theory states a logical relationship between facts and from this, the propositions which are deduced should be true. Hence, these deduced prepositions are called hypotheses.

Problems in Formulating the Hypothesis

As difficult as the process may be, it is very essential to understand the need of a hypothesis. The research would be much unfocused and a random empirical wandering without it. The hypothesis provides a necessary link between the theory and investigation which often leads to the discovery of additions to knowledge.

There are three major difficulties in the formulation of a hypothesis, they are as follows:

  • Absence of a clear theoretical framework
  • Lack of ability to utilize that theoretical framework logically
  • Failure to be acquainted with available research techniques so as to phrase the hypothesis properly.

Sometimes the deduction of a hypothesis may be difficult as there would be many variables and the necessity to take them all into consideration becomes a challenge. For instance, observing two cases:

  • Principle: A socially recognized relationship with built-in strains also governed by the institutional controls has to ensure conformity of the participants with implicit or explicit norms.

Deduction: This situation holds much more sense to the people who are in professions such as psychotherapy, psychiatry and law to some extent. They possess a very intimate relationship with their clients, thus are more susceptible to issues regarding emotional strains in the client-practitioner relationship and more implicit and explicit controls over both participants in comparison to other professions.

The above-mentioned case has variable hypotheses, so the need is to break them down into sub hypotheses, they are as follows:

  • Specification of the degree of difference
  • Specification of profession and problem
  • Specification of kinds of controls.

2. Principle: Extensive but relatively systematized data show the correlation between members of the upper occupational class and less unhappiness and worry. Also, they are subjected to more formal controls than members of the lower strata.

Deduction: There can numerous ways to approach this principle, one could go with the comparison applying to martial relationships of the members and further argue that such differential pressures could be observed through divorce rates. This hypothesis would show inverse correlations between class position and divorce rates. There would be a very strong need to define the terms carefully to show the deduction from the principle problem.

The reference of these examples showcases a major issue in the hypothesis formulations procedures. One needs to keep the lines set for the deductions and one should be focusing on having a hypothesis at the beginning of the experiment, that hypothesis may be subject to change in the later stages and it is referred to as a „working hypothesis. Hence, the devising and utilization of a hypothesis is essential for the success of the experiment.

Types of Hypothesis

There are many ways to classify hypotheses, but it seems adequate to distinguish to separate them on the basis of their level of abstraction. They can be divided into three broad levels which will be increasing in abstractness.

  • The existence of empirical uniformities : These hypotheses are made from problems which usually have a very high percentage of representing scientific examination of common–sense proportions. These studies may show a variety of things such as the distribution of business establishments in a city, behavior patterns of specific groups, etc. and they tend to show no irregularities in their data collection or review. There have been arguments which say that these aren’t hypothesis as they represent what everyone knows. This can be counter argued on the basis of two things that, “what everyone knows” isn’t always in coherence with the framework of science and it may also be incorrect. Hence, testing these hypotheses is necessary too.
  • Complex ideal types: These hypotheses aim at testing the existence of logically derived relationships between empirical uniformities. This can be understood with an example, to observe ecology one should take in many factors and see the relationship between and how they affect the greater issue. A theory by Ernest W. Burgess gave out the statement that concentric growth circles are the one which characterize the city. Hence, all issues such as land values, industrial growth, ethnic groups, etc. are needed to be analyzed for forming a correct and reasonable hypothesis.
  • Relations of analytic variables: These hypotheses are a bit more complex as they focus on they lead to the formulation of a relationship between the changes in one property with respect to another. For instance, taking the example of human fertility in diverse regions, religions, wealth gap, etc. may not always affect the end result but it doesn’t mean that the variables need not be accounted for. This level of hypothesizing is one of the most effective and sophisticated and thus is only limited by theory itself.

Science and Hypothesis

“The general culture in which a science develops furnishes many of its basic hypotheses” holds true as science has developed more in the West and is no accident that it is a function of culture itself. This is quite evident with the culture of the West as they read for morals, science and happiness. After the examination of a bunch of variables, it is quite easy to say that the cultural emphasis upon happiness has been productive of an almost limitless range.

The hypotheses originate from science; a key example in the form of “socialization” may be taken. The socialization process in learning science involves a feedback mechanism between the scientist and the student. The student learns from the scientist and then tests for results with his own experience, and the scientist in turn has to do the same with his colleagues.

Analogies are a source of useful hypotheses but not without its dangers as all variables may not be accounted for it as no civilization has a perfect system.

Hypotheses are also the consequence of personal, idiosyncratic experience as the manner in which the individual reacts to the hypotheses is also important and should be accounted for in the experiment.

The Characteristics for Usable Hypotheses

The criteria for judging a hypothesis as mentioned below:

  • Complete Clarity : A good hypothesis should have two main elements, the concepts should be clearly defined and they should be definitions which are communicable and accepted by a larger section of the public. A lot of sources may be used and fellow associates may be used to help with the cause.
  • Empirical Referents : A great hypothesis should have scientific concepts with the ultimate empirical referent. It can‟t be based on moral judgment though it can explore them but the goal should be separated from moral preachment and the acceptance of values. A good start could be analyzing the concepts which express attitudes rather than describing or referring to empirical phenomena.
  • Specific Goal : The goal and procedure of the hypothesis should be tangible as grand experiments are harder to carry out. All operations and predictions should be mapped and in turn the possibility of testing the hypothesis increases. This not only enables the conceptual clarity but also the description of any indexes used. These indexes are used as variables for testing hypotheses on a larger scale. A general prediction isn’t as reliable as a specific prediction as the specific prediction provides a better result.
  • Relation to Available Techniques : The technique with which a hypothesis is tested is of the utmost importance and so thorough research should be carried out before the experiment in order to find the best possible way to go about it. The example of Karl Marx may be given regarding his renowned theories; he formulated his hypothesis by observing individuals and thus proving his hypothesis. So, finding the right technique may be the key to a successful test.
  • Relation to a Body of Theory: Theories on social relations can never be developed in isolation but they are a further extension of already developed or developing theories. For instance, if the “intelligence quotient” of a member of the society is to be measured, certain variables such as caste, ethnicity, nationality, etc. are chosen thus deductions are made from time to time to eventually find out what is the factor that influences intelligence.

The Conclusion

The formulation of a hypothesis is probably the most necessary step in good research practice and it is very essential to get the thought process started. It helps the researcher to have a specific goal in mind and deduce the end result of an experiment with ease and efficiency. History is evident that asking the right questions always works out fine.

Also Read: Research Methods – Basics

Goode, W. E. and P. K. Hatt. 1952. Methods in Social Research.New York: McGraw Hill. Chapters 5 and 6. Pp. 41-73

hypothesis meaning sociology

Kartik is studying BA in International Relations at Amity and Dropped out of engineering from NIT Hamirpur and he lived in over 5 different countries.

hypothesis meaning sociology

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Developing a Research Question

18 Hypotheses

When researchers do not have predictions about what they will find, they conduct research to answer a question or questions, with an open-minded desire to know about a topic, or to help develop hypotheses for later testing. In other situations, the purpose of research is to test a specific hypothesis or hypotheses.  A hypothesis is a statement, sometimes but not always causal, describing a researcher’s expectations regarding anticipated finding. Often hypotheses are written to describe the expected relationship between two variables (though this is not a requirement). To develop a hypothesis, one needs to understand the differences between independent and dependent variables and between units of observation and units of analysis. Hypotheses are typically drawn from theories and usually describe how an independent variable is expected to affect some dependent variable or variables. Researchers following a deductive approach to their research will hypothesize about what they expect to find based on the theory or theories that frame their study. If the theory accurately reflects the phenomenon it is designed to explain, then the researcher’s hypotheses about what would be observed in the real world should bear out.

Sometimes researchers will hypothesize that a relationship will take a specific direction. As a result, an increase or decrease in one area might be said to cause an increase or decrease in another. For example, you might choose to study the relationship between age and legalization of marijuana. Perhaps you have done some reading in your spare time, or in another course you have taken.  Based on the theories you have read, you hypothesize that “age is negatively related to support for marijuana legalization.” What have you just hypothesized? You have hypothesized that as people get older, the likelihood of their support for marijuana legalization decreases. Thus, as age moves in one direction (up), support for marijuana legalization moves in another direction (down). If writing hypotheses feels tricky, it is sometimes helpful to draw them out. and depict each of the two hypotheses we have just discussed.

Note that you will almost never hear researchers say that they have proven their hypotheses. A statement that bold implies that a relationship has been shown to exist with absolute certainty and that there is no chance that there are conditions under which the hypothesis would not bear out. Instead, researchers tend to say that their hypotheses have been supported (or not) . This more cautious way of discussing findings allows for the possibility that new evidence or new ways of examining a relationship will be discovered. Researchers may also discuss a null hypothesis, one that predicts no relationship between the variables being studied. If a researcher rejects the null hypothesis, he or she is saying that the variables in question are somehow related to one another.

Quantitative and qualitative researchers tend to take different approaches when it comes to hypotheses. In quantitative research, the goal often is to empirically test hypotheses generated from theory. With a qualitative approach, on the other hand, a researcher may begin with some vague expectations about what he or she will find, but the aim is not to test one’s expectations against some empirical observations. Instead, theory development or construction is the goal. Qualitative researchers may develop theories from which hypotheses can be drawn and quantitative researchers may then test those hypotheses. Both types of research are crucial to understanding our social world, and both play an important role in the matter of hypothesis development and testing.  In the following section, we will look at qualitative and quantitative approaches to research, as well as mixed methods.

Text Attributions

  • This chapter has been adapted from Chapter 5.2 in Principles of Sociological Inquiry , which was adapted by the Saylor Academy without attribution to the original authors or publisher, as requested by the licensor. © Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License .

An Introduction to Research Methods in Sociology Copyright © 2019 by Valerie A. Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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A hypothesis is a statement that is then tested through research. A hypothesis usually consists of what the researcher thinks to be the case, and the purpose of the research is to discover whether she/he was correct. It is a feature of scientific research methodology . Some interpretivist sociologists prefer to use an aim rather than a hypothesis as they are not interested in replicating scientific research methods as they don't believe sociology is, or should try to be, a science.

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Chapter 2. Sociological Research

Learning objectives.

2.1. Approaches to Sociological Research

  • Define and describe the scientific method
  • Explain how the scientific method is used in sociological research
  • Understand the difference between positivist and interpretive approaches to the scientific method in sociology
  • Define what reliability and validity mean in a research study

2.2. Research Methods

  • Differentiate between four kinds of research methods: surveys, experiments, field research, and secondary data and textual analysis
  • Understand why different topics are better suited to different research approaches

2.3. Ethical Concerns

  • Understand why ethical standards exist
  • Demonstrate awareness of the Canadian Sociological Association’s Code of Ethics
  • Define value neutrality
  • Outline some of the issues of value neutrality in sociology

Introduction to Sociological Research

In the university cafeteria, you set your lunch tray down at a table, grab a chair, join a group of your classmates, and hear the start of two discussions. One person says, “It’s weird how Justin Bieber has 48 million followers on Twitter.” Another says, “Disney World is packed year round.” Those two seemingly benign statements are claims, or opinions, based on everyday observation of human behaviour. Perhaps the speakers had firsthand experience, talked to experts, conducted online research, or saw news segments on TV. In response, two conversations erupt. “I don’t see why anyone would want to go to Disney World and stand in those long lines.” “Are you kidding?! Going to Disney World is one of my favourite childhood memories.” “It’s the opposite for me with Justin Bieber. Seeing people camp out outside his hotel just to get a glimpse of him; it doesn’t make sense.” “Well, you’re not a teenage girl.” “Going to a theme park is way different than trying to see a teenage heart throb.” “But both are things people do for the same reason: they’re looking for a good time.” “If you call getting crushed by a crowd of strangers fun.”

As your classmates at the lunch table discuss what they know or believe, the two topics converge. The conversation becomes a debate. Someone compares Beliebers to Beatles fans. Someone else compares Disney World to a cruise. Students take sides, agreeing or disagreeing, as the conversation veers to topics such as crowd control, mob mentality, political protests, and group dynamics. If you contributed your expanding knowledge of sociological research to this conversation, you might make statements like these: “Justin Bieber’s fans long for an escape from the boredom of real teenage life. Beliebers join together claiming they want romance, except what they really want is a safe place to explore the confusion of teenage sexual feelings.” And this: “Mickey Mouse is a larger-than-life cartoon celebrity. Disney World is a place where families go to see what it would be like to live inside a cartoon.” You finish lunch, clear away your tray, and hurry to your next class. But you are thinking of Justin Bieber and Disney World. You have a new perspective on human behaviour and a list of questions that you want answered. That is the purpose of sociological research—to investigate and provide insights into how human societies function.

Although claims and opinions are part of sociology, sociologists use empirical evidence (that is, evidence corroborated by direct experience and/or observation) combined with the scientific method or an interpretive framework to deliver sound sociological research. They also rely on a theoretical foundation that provides an interpretive perspective through which they can make sense of scientific results. A truly scientific sociological study of the social situations up for discussion in the cafeteria would involve these prescribed steps: defining a specific question, gathering information and resources through observation, forming a hypothesis, testing the hypothesis in a reproducible manner, analyzing and drawing conclusions from the data, publishing the results, and anticipating further development when future researchers respond to and retest findings.

An appropriate starting point in this case might be the question “What do fans of Justin Bieber seek that drives them to follow his Twitter comments so faithfully?” As you begin to think like a sociologist, you may notice that you have tapped into your observation skills. You might assume that your observations and insights are valuable and accurate. But the results of casual observation are limited by the fact that there is no standardization—who is to say one person’s observation of an event is any more accurate than another’s? To mediate these concerns, sociologists rely on systematic research processes.

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behaviour is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behaviour as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened parents, and education patterns that have aided structural changes in classrooms. The students at that university cafeteria discussion put forth a few loosely stated opinions.

If the human behaviours around those claims were tested systematically, a student could write a report and offer the findings to fellow sociologists and the world in general. The new perspective could help people understand themselves and their neighbours and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide. Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once a question is formed, a sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a positivist approach or an interpretive approach. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried-and-true methods of research, such as experiments, surveys, field research, and textual analysis. But humans and their social interactions are so diverse that they can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behaviour. However, this is exactly why scientific models work for studying human behaviour. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results. This is the case for both positivist or quantitative methodologies and interpretive or qualitative methodologies. The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before—knowledge of other cultures, knowledge of rituals and beliefs, knowledge of trends and attitudes. No matter what research approach is used, researchers want to maximize the study’s reliability (how likely research results are to be replicated if the study is reproduced). Reliability increases the likelihood that what is true of one person will be true of all people in a group. Researchers also strive for validity (how well the study measures what it was designed to measure).

Returning to the Disney World topic, reliability of a study would reflect how well the resulting experience represents the average experience of theme park-goers. Validity would ensure that the study’s design accurately examined what it was designed to study, so an exploration of adults’ interactions with costumed mascots should address that issue and not veer into other age groups’ interactions with them or into adult interactions with staff or other guests.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behaviour that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on problematic behaviours or challenging situations, researchers might study vacation trends, healthy eating habits, neighbourhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in but not attached to the results. Their research work is independent of their own political or social beliefs. This does not mean researchers are not critical. Nor does it mean they do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study. With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and timeframe. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study.

Sociologists do not rule out any topic, but would strive to frame these questions in better research terms. That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition ; that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The concept is translated into an observable variable , a measure that has different values. The operational definition identifies an observable condition of the concept.

By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner. The operational definition must be valid in the sense that it is an appropriate and meaningful measure of the concept being studied. It must also be reliable, meaning that results will be close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving behaviours could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. It allows them to sharpen the focus of their research question and avoid duplicating previous research. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to build on previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized. To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about childrearing, vanity, obsessive-compulsive behaviours, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates a researcher and helps refine and improve a study’s design.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. It is an “educated guess” because it is not random but based on theory, observations, patterns of experience, or the existing literature. The hypothesis formulates this guess in the form of a testable proposition. However, how the hypothesis is handled differs between the positivist and interpretive approaches. Positivist methodologies are often referred to as hypothetico-deductive methodologies . A hypothesis is derived from a theoretical proposition. On the basis of the hypothesis a prediction or generalization is logically deduced. In positivist sociology, the hypothesis predicts how one form of human behaviour influences another.

Successful prediction will determine the adequacy of the hypothesis and thereby test the theoretical proposition. Typically positivist approaches operationalize variables as quantitative data ; that is, by translating a social phenomenon like “health” into a quantifiable or numerically measurable variable like “number of visits to the hospital.” This permits sociologists to formulate their predictions using mathematical language like regression formulas, to present research findings in graphs and tables, and to perform mathematical or statistical techniques to demonstrate the validity of relationships.

Variables are examined to see if there is a correlation between them. When a change in one variable coincides with a change in another variable there is a correlation. This does not necessarily indicate that changes in one variable causes a change in another variable, however, just that they are associated. A key distinction here is between independent and dependent variables. In research, independent variables are the cause of the change. The dependent variable is the effect , or thing that is changed. For example, in a basic study, the researcher would establish one form of human behaviour as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)? For it to become possible to speak about causation, three criteria must be satisfied:

  • There must be a relationship or correlation between the independent and dependent variables.
  • The independent variable must be prior to the dependent variable.
  • There must be no other intervening variable responsible for the causal relationship.

 Table 2.1. Examples of Dependent and Independent Variables Typically, the independent variable causes the dependent variable to change in some way.

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define “good” grades as a C or better, while another uses a B+ as a starting point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points, ensuring consistency and replicability in a study. As the chart shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough: Their prospective relationship must be part of the hypothesis. Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the hypothesis are not welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns.

In a study of education, a researcher might predict that high school dropouts have a hard time finding a rewarding career. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

While many sociologists rely on the positivist hypothetico-deductive method in their research, others operate from an interpretive approach . While systematic, this approach does not follow the hypothesis-testing model that seeks to make generalizable predictions from quantitative variables. Instead, an interpretive framework seeks to understand social worlds from the point of view of participants, leading to in-depth knowledge. It focuses on qualitative data, or the meanings that guide people’s behaviour. Rather than relying on quantitative instruments like questionnaires or experiments, which can be artificial, the interpretive approach attempts to find ways to get closer to the informants’ lived experience and perceptions. Interpretive research is generally more descriptive or narrative in its findings. It can begin from a deductive approach, by deriving a hypothesis from theory and then seeking to confirm it through methodologies like in-depth interviews.

However, it is ideally suited to an inductive approach in which the hypothesis emerges only after a substantial period of direct observation or interaction with subjects. This type of approach is exploratory in that the researcher also learns as he or she proceeds, sometimes adjusting the research methods or processes midway to respond to new insights and findings as they evolve. Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study, and drawing conclusions. These research methods are discussed below.

Sociologists examine the world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study—perhaps a positivist, quantitative method for conducting research and obtaining data, or perhaps an ethnographic study utilizing an interpretive framework. Planning the research design is a key step in any sociological study. When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher would not stroll into a crime-ridden neighbourhood at midnight, calling out, “Any gang members around?” And if a researcher walked into a coffee shop and told the employees they would be observed as part of a study on work efficiency, the self-conscious, intimidated baristas might not behave naturally.

In the 1920s, leaders of a Chicago factory called Hawthorne Works commissioned a study to determine whether or not changing certain aspects of working conditions could increase or decrease worker productivity. Sociologists were surprised when the productivity of a test group increased when the lighting of their workspace was improved. They were even more surprised when productivity improved when the lighting of the workspace was dimmed. In fact almost every change of independent variable—lighting, breaks, work hours—resulted in an improvement of productivity. But when the study was over, productivity dropped again.

Why did this happen? In 1953, Henry A. Landsberger analyzed the study results to answer this question. He realized that employees’ productivity increased because sociologists were paying attention to them. The sociologists’ presence influenced the study results. Worker behaviours were altered not by the lighting but by the study itself. From this, sociologists learned the importance of carefully planning their roles as part of their research design (Franke and Kaul 1978). Landsberger called the workers’ response the Hawthorne effect —people changing their behaviour because they know they are being watched as part of a study.

The Hawthorne effect is unavoidable in some research. In many cases, sociologists have to make the purpose of the study known for ethical reasons. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985). Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviours, early education, or the Ku Klux Klan. Researchers cannot just stroll into prisons, kindergarten classrooms, or Ku Klux Klan meetings and unobtrusively observe behaviours. In situations like these, other methods are needed. All studies shape the research design, while research design simultaneously shapes the study. Researchers choose methods that best suit their study topic and that fit with their overall goal for the research.

In planning a study’s design, sociologists generally choose from four widely used methods of social investigation: survey, experiment, field research, and textual or secondary data analysis (or use of existing sources). Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire. The survey is one of the most widely used positivist research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

At some point or another, everyone responds to some type of survey. The Statistics Canada census is an excellent example of a large-scale survey intended to gather sociological data. Customers also fill out questionnaires at stores or promotional events, responding to questions such as “How did you hear about the event?” and “Were the staff helpful?” You’ve probably picked up the phone and heard a caller ask you to participate in a political poll or similar type of survey: “Do you eat hot dogs? If yes, how many per month?” Not all surveys would be considered sociological research. Marketing polls help companies refine marketing goals and strategies; they are generally not conducted as part of a scientific study, meaning they are not designed to test a hypothesis or to contribute knowledge to the field of sociology. The results are not published in a refereed scholarly journal, where design, methodology, results, and analyses are vetted.

Often, polls on TV do not reflect a general population, but are merely answers from a specific show’s audience. Polls conducted by programs such as American Idol or Canadian Idol represent the opinions of fans but are not particularly scientific. A good contrast to these are the BBM Ratings, which determine the popularity of radio and television programming in Canada through scientific market research. Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel and think—or at least how they say they feel and think. Surveys can track attitudes and opinions, political preferences, reported individual behaviours (such as sleeping, driving, or texting habits), or factual information such as employment status, income, and education levels. A survey targets a specific population , people who are the focus of a study, such as university athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes.

Most researchers choose to survey a small sector of the population, or a sample : that is, a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. According to the laws of probability, random samples represent the population as a whole. For instance, an Ipsos Reid poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people. However the validity of surveys can be threatened when part of the population is inadvertently excluded from the sample (e.g., telephone surveys that rely on land lines exclude people that use only cell phones) or when there is a low response rate. After selecting subjects, the researcher develops a specific plan to ask questions and record responses.

It is important to inform subjects of the nature and purpose of the study upfront. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument (a means of gathering the information). A common instrument is a structured questionnaire, in which subjects answer a series of set questions. For some topics, the researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question.

This kind of quantitative data —research collected in numerical form that can be counted—is easy to tabulate. Just count up the number of “yes” and “no” answers or tabulate the scales of “strongly agree,” “agree,” disagree,” etc. responses and chart them into percentages. This is also their chief drawback however: their artificiality. In real life, there are rarely any unambiguously yes-or-no answers. Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” “agree,” “strongly agree,” or an option next to a checkbox. In those cases, the answers are subjective, varying from person to person. How do you plan to use your university education? Why do you follow Justin Bieber around the country and attend every concert? Those types of questions require short essay responses, and participants willing to take the time to write those answers will convey personal information about religious beliefs, political views, and morals.

Some topics that reflect internal thought are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of information is qualitative data —results that are subjective and often based on what is seen in a natural setting. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and is a way of conducting surveys on a topic. Interviews are similar to the short answer questions on surveys in that the researcher asks subjects a series of questions. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly. Questions such as “How did society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. And, obviously, a sociological interview is not an interrogation. The researcher will benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Experiments

You’ve probably tested personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis. One way researchers test social theories is by conducting an experiment , meaning they investigate relationships to test a hypothesis—a scientific approach. There are two main types of experiments: lab-based experiments and natural or field experiments.

In a lab setting, the research can be controlled so that perhaps more data can be recorded in a certain amount of time. In a natural or field-based experiment, the generation of data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher. As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens, then another particular thing will result.

To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables. Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group . The experimental group is exposed to the independent variable(s) and the control group is not. This is similar to pharmaceutical drug trials in which the experimental group is given the test drug and the control group is given a placebo or sugar pill. To test the benefits of tutoring, for example, the sociologist might expose the experimental group of students to tutoring while the control group does not receive tutoring. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record, for example.

The Stanford Prison Experiment is perhaps one of the most famous sociological experiments ever conducted. In 1971, 24 healthy, middle-class male university students were selected to take part in a simulated jail environment to examine the effects of social setting and social roles on individual psychology and behaviour. They were randomly divided into 12 guards and 12 prisoners. The prisoner subjects were arrested at home and transported blindfolded to the simulated prison in the basement of the psychology building on the campus of Stanford University. Within a day of arriving the prisoners and the guards began to display signs of trauma and sadism respectively. After some prisoners revolted by blockading themselves in their cells, the guards resorted to using increasingly humiliating and degrading tactics to control the prisoners through psychological manipulation. The experiment had to be abandoned after only six days because the abuse had grown out of hand (Haney, Banks, and Zimbardo 1973). While the insights into the social dynamics of authoritarianism it generated were fascinating, the Stanford Prison Experiment also serves as an example of the ethical issues that emerge when experimenting on human subjects.

Making Connections: Sociological Research

An experiment in action: mincome.

A real-life example will help illustrate the experimental process in sociology. Between 1974 and 1979 an experiment was conducted in the small town of Dauphin, Manitoba (the “garden capital of Manitoba”). Each family received a modest monthly guaranteed income—a “mincome”—equivalent to a maximum of 60 percent of the “low-income cut-off figure” (a Statistics Canada measure of poverty, which varies with family size). The income was 50 cents per dollar less for families who had incomes from other sources. Families earning over a certain income level did not receive mincome. Families that were already collecting welfare or unemployment insurance were also excluded. The test families in Dauphin were compared with control groups in other rural Manitoba communities on a range of indicators such as number of hours worked per week, school performance, high school dropout rates, and hospital visits (Forget 2011). A guaranteed annual income was seen at the time as a less costly, less bureaucratic public alternative for addressing poverty than the existing employment insurance and welfare programs. Today it is an active proposal being considered in Switzerland (Lowrey 2013).

Intuitively, it seems logical that lack of income is the cause of poverty and poverty-related issues. One of the main concerns, however, was whether a guaranteed income would create a disincentive to work. The concept appears to challenge the principles of the Protestant work ethic (see the discussion of Max Weber in Chapter 1). The study did find very small decreases in hours worked per week: about 1 percent for men, 3 percent for wives, and 5 percent for unmarried women. Forget (2011) argues this was because the income provided an opportunity for people to spend more time with family and school, especially for young mothers and teenage girls. There were also significant social benefits from the experiment, including better test scores in school, lower high school dropout rates, fewer visits to hospital, fewer accidents and injuries, and fewer mental health issues.

Ironically, due to lack of guaranteed funding (and lack of political interest by the late 1970s), the data and results of the study were not analyzed or published until 2011. The data were archived and sat gathering dust in boxes. The mincome experiment demonstrated the benefits that even a modest guaranteed annual income supplement could have on health and social outcomes in communities. People seem to live healthier lives and get a better education when they do not need to worry about poverty. In her summary of the research, Forget notes that the impact of the income supplement was surprisingly large given that at any one time only about a third of the families were receiving the income and, for some families, the income amount would have been very small. The income benefit was largest for low-income working families but the research showed that the entire community profited. The improvement in overall health outcomes for the community suggest that a guaranteed income would also result in savings for the public health system.

Field Research

The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment without doing a lab experiment or a survey. It is a research method suited to an interpretive approach rather than to positivist approaches. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In fieldwork, the sociologists, rather than the subjects, are the ones out of their element. The researcher interacts with or observes a person or people, gathering data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or a care home, a hospital, airport, mall, or beach resort.

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviours in that setting. Fieldwork is optimal for observing how people behave. It is less useful, however, for developing causal explanations of why they behave that way. From the small size of the groups studied in fieldwork, it is difficult to make predictions or generalizations to a larger population. Similarly, there are difficulties in gaining an objective distance from research subjects. It is difficult to know whether another researcher would see the same things or record the same data. We will look at three types of field research: participant observation, ethnography, and the case study.

Making Connections: Sociology in the Real World

When is sharing not such a good idea.

Choosing a research methodology depends on a number of factors, including the purpose of the research and the audience for whom the research is intended. If we consider the type of research that might go into producing a government policy document on the effectiveness of safe injection sites for reducing the public health risks of intravenous drug use, we would expect public administrators to want “hard” (i.e., quantitative) evidence of high reliability to help them make a policy decision. The most reliable data would come from an experimental or quasi-experimental research model in which a control group can be compared with an experimental group using quantitative measures.

This approach has been used by researchers studying InSite in Vancouver (Marshall et al. 2011; Wood et al. 2006). InSite is a supervised safe-injection site where heroin addicts and other intravenous drug users can go to inject drugs in a safe, clean environment. Clean needles are provided and health care professionals are on hand to intervene in the case of overdose or other medical emergency. It is a controversial program both because heroin use is against the law (the facility operates through a federal ministerial exemption) and because the heroin users are not obliged to quit using or seek therapy. To assess the effectiveness of the program, researchers compared the risky usage of drugs in populations before and after the opening of the facility and geographically near and distant to the facility. The results from the studies have shown that InSite has reduced both deaths from overdose and risky behaviours, such as the sharing of needles, without increasing the levels of crime associated with drug use and addiction.

On the other hand, if the research question is more exploratory (for example, trying to discern the reasons why individuals in the crack smoking subculture engage in the risky activity of sharing pipes), the more nuanced approach of fieldwork is more appropriate. The research would need to focus on the subcultural context, rituals, and meaning of sharing pipes, and why these phenomena override known health concerns. Graduate student Andrew Ivsins at the University of Victoria studied the practice of sharing pipes among 13 habitual users of crack cocaine in Victoria, B.C. (Ivsins 2010). He met crack smokers in their typical setting downtown and used an unstructured interview method to try to draw out the informal norms that lead to sharing pipes. One factor he discovered was the bond that formed between friends or intimate partners when they shared a pipe. He also discovered that there was an elaborate subcultural etiquette of pipe use that revolved around the benefit of getting the crack resin smokers left behind. Both of these motives tended to outweigh the recognized health risks of sharing pipes (such as hepatitis) in the decision making of the users. This type of research was valuable in illuminating the unknown subcultural norms of crack use that could still come into play in a harm reduction strategy such as distributing safe crack kits to addicts.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see if anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a sociologist will go to uncover material.

Rothman had conducted a form of study called participant observation , in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers study a naturally occurring social activity without imposing artificial or intrusive research devices, like fixed questionnaire questions, onto the situation. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behaviour. Researchers temporarily put themselves into “native” roles and record their observations. A researcher might work as a waitress in a diner, or live as a homeless person for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside. Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in shaping data into results. In a study of small-town America conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in American towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised their purpose. This shaped the structure of Middletown: A Study in Modern American Culture , their published results (Lynd and Lynd 1959).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviours of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behaviour. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job. Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book, describing what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed . One day over lunch with her editor, as the story goes, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study. To her surprise, her editor responded, Why don’t you do it? That is how Ehrenreich found herself joining the ranks of the low-wage service sector. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter. She discovered the obvious: that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle- and upper-class people never think about. She witnessed firsthand the treatment of service work employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

Ethnography

Ethnography is the extended observation of the social perspective and cultural values of an entire social setting. Researchers seek to immerse themselves in the life of a bounded group, by living and working among them. Often ethnography involves participant observation, but the focus is the systematic observation of an entire community.

The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a community. An ethnographic study might observe, for example, a small Newfoundland fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or Disney World. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible, and keeping careful notes on his or her observations.

A sociologist studying a tribe in the Amazon might learn the language, watch the way villagers go about their daily lives, ask individuals about the meaning of different aspects of activity, study the group’s cosmology and then write a paper about it. To observe a spiritual retreat centre, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record how people experience spirituality in this setting, and collate the material into results.

The Feminist Perspective: Institutional Ethnography

Dorothy Smith elaborated on traditional ethnography to develop what she calls institutional ethnography (2005). In modern society the practices of everyday life in any particular local setting are often organized at a level that goes beyond what an ethnographer might observe directly. Everyday life is structured by “extralocal,” institutional forms; that is, by the practices of institutions that act upon people from a distance. It might be possible to conduct ethnographic research on the experience of domestic abuse by living in a women’s shelter and directly observing and interviewing victims to see how they form an understanding of their situation. However, to the degree that the women are seeking redress through the criminal justice system a crucial element of the situation would be missing. In order to activate a response from the police or the courts, a set of standard legal procedures must be followed, a “case file” must be opened, legally actionable evidence must be established, forms filled out, etc. All of this allows criminal justice agencies to organize and coordinate the response.

The urgent and immediate experience of the domestic abuse victims needs to be translated into a format that enables distant authorities to take action. Often this is a frustrating and mysterious process in which the immediate needs of individuals are neglected so that needs of institutional processes are met. Therefore to research the situation of domestic abuse victims, an ethnography needs to somehow operate at two levels: the close examination of the local experience of particular women and the simultaneous examination of the extralocal, institutional world through which their world is organized. In order to accomplish this, institutional ethnography focuses on the study of the way everyday life is coordinated through “textually mediated” practices: the use of written documents, standardized bureaucratic categories, and formalized relationships (Smith 1990).

Institutional paperwork translates the specific details of locally lived experience into a standardized format that enables institutions to apply the institution’s understandings, regulations, and operations in different local contexts. The study of these textual practices reveal otherwise inaccessible processes that formal organizations depend on: their formality, their organized character, and their ongoing methods of coordination, etc. An institutional ethnography often begins by following the paper trail that emerges when people interact with institutions: how does a person formulate a narrative about what has happened to him or her in a way that the institution will recognize? How is it translated into the abstract categories on a form or screen that enable an institutional response to be initiated? What is preserved in the translation to paperwork and what is lost? Where do the forms go next? What series of “processing interchanges” take place between different departments or agencies through the circulation of paperwork? How is the paperwork modified and made actionable through this process (e.g., an incident report, warrant request, motion for continuance)?

Smith’s insight is that the shift from the locally lived experience of individuals to the extralocal world of institutions is nothing short of a radical metaphysical shift in worldview. In institutional worlds, meanings are detached from directly lived processes and reconstituted in an organizational time, space, and consciousness that is fundamentally different from their original reference point. For example, the crisis that has led to a loss of employment becomes a set of anonymous criteria that determines one’s eligibility for Employment Insurance.

The unique life of a disabled child becomes a checklist that determines the content of an “individual education program” in the school system, which in turn determines whether funding will be provided for special aid assistants or therapeutic programs. Institutions put together a picture of what has occurred that is not at all the same as what was lived. The ubiquitous but obscure mechanism by which this is accomplished is textually mediated communication . The goal of institutional ethnography therefore is to making “documents or texts visible as constituents of social relations” (Smith 1990). Institutional ethnography is very useful as a critical research strategy. It is an analysis that gives grassroots organizations, or those excluded from the circles of institutional power, a detailed knowledge of how the administrative apparatuses actually work. This type of research enables more effective actions and strategies for change to be pursued.

The Case Study

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, engages in direct observation, and even participant observation, if possible. Researchers might use this method to study a single case of, for example, a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that a developed study of a single case, while offering depth on a topic, does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can add tremendous knowledge to a certain discipline. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, elements crucial to a “civilized” child’s development. These children mimic the behaviours and movements of animals, and often invent their own language. There are only about 100 cases of “feral children” in the world. As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” child development. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject. At age three, a Ukrainian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, eating raw meat and scraps. Five years later, a neighbour called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviours, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2006). Case studies like this offer a way for sociologists to collect data that may not be collectable by any other method.

Secondary Data or Textual Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data or textual analysis . Secondary data do not result from firsthand research collected from primary sources, but are drawn from the already-completed work of other researchers. Sociologists might study texts written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines from any period in history. Using available information not only saves time and money, but it can add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behaviour and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or Facebook.

One methodology that sociologists employ with secondary data is content analysis. Content analysis is a quantitative approach to textual research that selects an item of textual content (i.e., a variable) that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output. For example, Gilens (1996) wanted to find out why survey research shows that the American public substantially exaggerates the percentage of African Americans among the poor. He examined whether media representations influence public perceptions and did a content analysis of photographs of poor people in American news magazines. He coded and then systematically recorded incidences of three variables: (1) Race: white, black, indeterminate; (2) Employed: working, not working; and (3) Age. Gilens discovered that not only were African Americans markedly overrepresented in news magazine photographs of poverty, but that the photos also tended to underrepresent “sympathetic” subgroups of the poor—the elderly and working poor—while overrepresenting less sympathetic groups—unemployed, working age adults. Gilens concluded that by providing a distorted representation of poverty, U.S. news magazines “reinforce negative stereotypes of blacks as mired in poverty and contribute to the belief that poverty is primarily a ‘black problem’” (1996).

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like Statistics Canada or the World Health Organization, publish studies with findings that are useful to sociologists. A public statistic that measures inequality of incomes might be useful for studying who benefited and who lost as a result of the 2008 recession; a demographic profile of different immigrant groups might be compared with data on unemployment to examine the reasons why immigration settlement programs are more effective for some communities than for others. One of the advantages of secondary data is that it is nonreactive (or unobtrusive) research, meaning that it does not include direct contact with subjects and will not alter or influence people’s behaviours. Unlike studies requiring direct contact with people, using previously published data does not require entering a population and the investment and risks inherent in that research process. Using available data does have its challenges. Public records are not always easy to access. A researcher needs to do some legwork to track them down and gain access to records. In some cases there is no way to verify the accuracy of existing data. It is easy, for example, to count how many drunk drivers are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not include the precise angle the researcher seeks. For example, the salaries paid to professors at universities is often published. But the separate figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they have been teaching. In his research, sociologist Richard Sennett uses secondary data to shed light on current trends. In The Craftsman (2008), he studied the human desire to perform quality work, from carpentry to computer programming. He studied the line between craftsmanship and skilled manual labour. He also studied changes in attitudes toward craftsmanship that occurred not only during and after the Industrial Revolution, but also in ancient times. Obviously, he could not have firsthand knowledge of periods of ancient history; he had to rely on secondary data for part of his study. When conducting secondary data or textual analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, Robert S. Lynd and Helen Merrell Lynd gathered research for their book Middletown: A Study in Modern American Culture in the 1920s. Attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal the truth about small American communities. Today, it is an illustration of 1920s attitudes and values.

Sociologists conduct studies to shed light on human behaviours. Knowledge is a powerful tool that can be used toward positive change. And while a sociologist’s goal is often simply to uncover knowledge rather than to spur action, many people use sociological studies to help improve people’s lives. In that sense, conducting a sociological study comes with a tremendous amount of responsibility. Like any researchers, sociologists must consider their ethical obligation to avoid harming subjects or groups while conducting their research. The Canadian Sociological Association, or CSA, is the major professional organization of sociologists in Canada. The CSA is a great resource for students of sociology as well.

The CSA maintains a code of ethics —formal guidelines for conducting sociological research—consisting of principles and ethical standards to be used in the discipline. It also describes procedures for filing, investigating, and resolving complaints of unethical conduct. These are in line with the Tri-Council Policy Statement on Ethical Conduct for Research Involving Humans (2010) , which applies to any research with human subjects funded by one of the three federal research agencies – the Canadian Institutes of Health Research (CIHR), the Natural Sciences and Engineering Research Council of Canada (NSERC), and the Social Sciences and Humanities Research Council of Canada (SSHRC).

Practising sociologists and sociology students have a lot to consider. Some of the guidelines state that researchers must try to be skillful and fair-minded in their work, especially as it relates to their human subjects. Researchers must obtain participants’ informed consent, and inform subjects of the responsibilities and risks of research before they agree to participate. During a study, sociologists must ensure the safety of participants and immediately stop work if a subject becomes potentially endangered on any level. Researchers are required to protect the privacy of research participants whenever possible. Even if pressured by authorities, such as police or courts, researchers are not ethically allowed to release confidential information. Researchers must make results available to other sociologists, must make public all sources of financial support, and must not accept funding from any organization that might cause a conflict of interest or seek to influence the research results for its own purposes. The CSA’s ethical considerations shape not only the study but also the publication of results.

Pioneer German sociologist Max Weber (1864–1920) identified another crucial ethical concern. Weber understood that personal values could distort the framework for disclosing study results. While he accepted that some aspects of research design might be influenced by personal values, he declared it was entirely inappropriate to allow personal values to shape the interpretation of the responses. Sociologists, he stated, must establish value neutrality , a practice of remaining impartial, without bias or judgment, during the course of a study and in publishing results (1949). Sociologists are obligated to disclose research findings without omitting or distorting significant data. Value neutrality does not mean having no opinions. It means striving to overcome personal biases, particularly subconscious biases, when analyzing data. It means avoiding skewing data in order to match a predetermined outcome that aligns with a particular agenda, such as a political or moral point of view. Investigators are ethically obligated to report results, even when they contradict personal views, predicted outcomes, or widely accepted beliefs. Is value neutrality possible?

Many sociologists believe it is impossible to set aside personal values and retain complete objectivity. Individuals inevitably see the world from a partial perspective. Their interests are central to the types of topics they choose, the types of questions they ask, the way they frame their research and the research methodologies they select to pursue it. Moreover, facts, however objective, do not exist in a void. As we noted in Chapter 1, Jürgen Habermas (1972) argues that sociological research has built-in interests quite apart from the personal biases of individual researchers. Positivist sociology has an interest in pursuing types of knowledge that are useful for controlling and administering social life. Interpretive sociology has an interest in pursuing types of knowledge that promote greater mutual understanding and the possibility of consensus among members of society. Critical sociology has an interest in types of knowledge that enable emancipation from power relations and forms of domination in society. In Habermas’ view, sociological knowledge is not disinterested knowledge. This does not discredit the results of sociological research but allows readers to take into account the perspective of the research when judging the validity and applicability of its outcomes.

case study in-depth analysis of a single event, situation, or individual

code of ethics a set of guidelines that the Canadian Sociological Association has established to foster ethical research and professionally responsible scholarship in sociology

content analysis a quantitative approach to textual research that selects an item of textual content that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output

control group an experimental group that is not exposed to the independent variable

correlation when a change in one variable coincides with a change in another variable, but does not necessarily indicate causation

d ependent variable variable changed by another variable

empirical evidence evidence corroborated by direct experience and/or observation

ethnography observing a complete social setting and all that it entails

experiment the testing of a hypothesis under controlled conditions

field research gathering data from a natural environment without doing a lab experiment or a survey

Hawthorne effect when study subjects behave in a certain manner due to their awareness of being observed by a researcher

hypothesis an educated guess with predicted outcomes about the relationship between two or more variables hypothetico-deductive methodologies methodologies based on deducing a prediction from a hypothesis and testing the  validity of the hypothesis by whether it correctly predicts observations

independent variable  variable that causes change in a dependent variable

inductive approach methodologies that derive a general statement from a series of empirical observations

institutional ethnography the study of the way everyday life is coordinated through institutional, textually mediated practices

interpretive approach a sociological research approach that seeks in-depth understanding of a topic or subject through observation or interaction

interview  a one-on-one conversation between a researcher and a subject

literature review a scholarly research step that entails identifying and studying all existing studies on a topic to create a basis for new research

nonreactive  unobtrusive research that does not include direct contact with subjects and will not alter or influence people’s behaviours

operational definitions specific explanations of abstract concepts that a researcher plans to study

participant observation immersion by a researcher in a group or social setting in order to make observations from an “insider” perspective

population a defined group serving as the subject of a study

positivist approach a research approach based on the natural science model of knowledge utilizing a hypothetico-deductive formulation of the research question and quantitative data

primary data data collected directly from firsthand experience

qualitative data  information based on interpretations of meaning

quantitative data information from research collected in numerical form that can be counted

random sample a study’s participants being randomly selected to serve as a representation of a larger population reliability a measure of a study’s consistency that considers how likely results are to be replicated if a study is reproduced research design a detailed, systematic method for conducting research and obtaining data

sample small, manageable number of subjects that represent the population

scientific method a systematic research method that involves asking a question, researching existing sources, forming a hypothesis, designing and conducting a study, and drawing conclusions

secondary data analysis using data collected by others but applying new interpretations

surveys data collections from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire

textually mediated communication institutional forms of communication that rely on written documents, texts, and paperwork

validity the degree to which a sociological measure accurately reflects the topic of study

value neutrality a practice of remaining impartial, without bias or judgment during the course of a study and in publishing results

variable a characteristic or measure of a social phenomenon that can take different values

Section Summary

2.1. Approaches to Sociological Research Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct scientific research through a positivist framework utilizing a hypothetico-deductive formulation of the research question. Other sociologists conduct scientific research by employing an interpretive framework that is often inductive in nature. Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

2.2. Research Methods Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behaviour, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use scientific methods for good reason. The scientific method provides a system of organization that helps researchers plan and conduct the study while ensuring that data and results are reliable, valid, and objective. The many methods available to researchers—including experiments, surveys, field studies, and secondary data analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering research. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

Table 2.2. Main Sociological Research Methods. Sociological research methods have advantages and disadvantages.

2.3. Ethical Concerns Sociologists and sociology students must take ethical responsibility for any study they conduct. They must first and foremost guarantee the safety of their participants. Whenever possible, they must ensure that participants have been fully informed before consenting to be part of a study. The CSA (Canadian Sociological Association) maintains ethical guidelines that sociologists must take into account as they conduct research. The guidelines address conducting studies, properly using existing sources, accepting funding, and publishing results. Sociologists must try to maintain value neutrality. They must gather and analyze data objectively, setting aside their personal preferences, beliefs, and opinions. They must report findings accurately, even if they contradict personal convictions.

Section Quiz

2.1. Approaches to Sociological Research 1. A measurement is considered ______­ if it actually measures what it is intended to measure, according to the topic of the study.

  • sociological
  • quantitative

2. Sociological studies test relationships in which change in one ______ causes change in another.

  • test subject
  • operational definition

3. In a study, a group of 10-year-old boys are fed doughnuts every morning for a week and then weighed to see how much weight they gained. Which factor is the dependent variable?

  • the doughnuts
  • the duration of a week
  • the weight gained

4. Which statement provides the best operational definition of “childhood obesity”?

  • children who eat unhealthy foods and spend too much time watching television and playing video games
  • a distressing trend that can lead to health issues including type 2 diabetes and heart disease
  • body weight at least 20 percent higher than a healthy weight for a child of that height
  • the tendency of children today to weigh more than children of earlier generations

2.2. Research Methods 5. Which materials are considered secondary data?

  • photos and letters given to you by another person
  • books and articles written by other authors about their studies
  • information that you have gathered and now have included in your results
  • responses from participants whom you both surveyed and interviewed

6. What method did Andrew Ivsins use to study crack users in Victoria?

  • field research
  • content analysis

7. Why is choosing a random sample an effective way to select participants?

  • Participants do not know they are part of a study
  • The researcher has no control over who is in the study
  • It is larger than an ordinary sample
  • Everyone has the same chance of being part of the study

8. What research method did John S. Lynd and Helen Merrell Lynd mainly use in their Middletown study?

  • secondary data
  • participant observation

9. Which research approach is best suited to the positivist approach?

  • questionnaire
  • ethnography
  • secondary data analysis

10. The main difference between ethnography and other types of participant observation is:

  • ethnography isn’t based on hypothesis testing
  • ethnography subjects are unaware they’re being studied
  • ethnographic studies always involve minority ethnic groups
  • there is no difference

11. Which best describes the results of a case study?

  • it produces more reliable results than other methods because of its depth
  • its results are not generally applicable
  • it relies solely on secondary data analysis
  • all of the above

12. Using secondary data is considered an unobtrusive or ________ research method.

  • nonreactive
  • nonparticipatory
  • nonrestrictive
  • nonconfrontive

2.3. Ethical Concerns 13. Which statement illustrates value neutrality?

  • Obesity in children is obviously a result of parental neglect and, therefore, schools should take a greater role to prevent it.
  • In 2003, states like Arkansas adopted laws requiring elementary schools to remove soft drink vending machines from schools.
  • Merely restricting children’s access to junk food at school is not enough to prevent obesity.
  • Physical activity and healthy eating are a fundamental part of a child’s education.

14. Which person or organization defined the concept of value neutrality?

  • Institutional Review Board (IRB)
  • Peter Rossi
  • Canadian Sociological Association (CSA)

15. To study the effects of fast food on lifestyle, health, and culture, from which group would a researcher ethically be unable to accept funding?

  • a fast-food restaurant
  • a nonprofit health organization
  • a private hospital
  • a governmental agency like Health and Social Services

Short Answer

  • Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you’d want to read about the topic. 3) Formulate a hypothesis.

2.2.Research Methods

  • What type of data do surveys gather? For what topics would surveys be the best research method? What drawbacks might you expect to encounter when using a survey? To explore further, ask a research question and write a hypothesis. Then create a survey of about six questions relevant to the topic. Provide a rationale for each question. Now define your population and create a plan for recruiting a random sample and administering the survey.
  • Imagine you are about to do field research in a specific place for a set time. Instead of thinking about the topic of study itself, consider how you, as the researcher, will have to prepare for the study. What personal, social, and physical sacrifices will you have to make? How will you manage your personal effects? What organizational equipment and systems will you need to collect the data?
  • Create a brief research design about a topic in which you are passionately interested. Now write a letter to a philanthropic or grant organization requesting funding for your study. How can you describe the project in a convincing yet realistic and objective way? Explain how the results of your study will be a relevant contribution to the body of sociological work already in existence.
  • Why do you think the CSA crafted such a detailed set of ethical principles? What type of study could put human participants at risk? Think of some examples of studies that might be harmful. Do you think that, in the name of sociology, some researchers might be tempted to cross boundaries that threaten human rights? Why?
  • Would you willingly participate in a sociological study that could potentially put your health and safety at risk, but had the potential to help thousands or even hundreds of thousands of people? For example, would you participate in a study of a new drug that could cure diabetes or cancer, even if it meant great inconvenience and physical discomfort for you or possible permanent damage?

Further Research

2.1. Approaches to Sociological Research For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the American Journal of Sociology : http://openstaxcollege.org/l/Method-in-Sociology

2.2. Research Methods For information on current real-world sociology experiments, visit: http://openstaxcollege.org/l/Sociology-Experiments

2.3. Ethical Concerns Founded in 1966, the CSA is a nonprofit organization located in Montreal, Quebec, with a membership of 900 researchers, faculty members, students, and practitioners of sociology. Its mission is to promote “research, publication and teaching in Sociology in Canada.” Learn more about this organization at http://www.csa-scs.ca/ .

2.1. Approaches to Sociological Research Merton, Robert. 1968 [1949]. Social Theory and Social Structure . New York: Free Press.

2.2. Research Methods Forget, Evelyn. 2011. “The Town with no Poverty: Using Health Administration Data to Revisit Outcomes of a Canadian Guaranteed Annual Income Field Experiement.” Canadian Public Policy . 37(3): 282-305.

Franke, Richard and James Kaul. 1978. “The Hawthorne Experiments: First Statistical Interpretation.” American Sociological Review 43(5):632–643.

Gilens, Martin. 1996. “Race and Poverty in America: Public Misperceptions and the American News Media.” The Public Opinion Quarterly 60(4):515–541. Grice, Elizabeth. 2006. “Cry of an Enfant Sauvage.” The Telegraph . Retrieved July 20, 2011 ( http://www.telegraph.co.uk/culture/tvandradio/3653890/Cry-of-an-enfant-sauvage.html ).

Haney, C., Banks, W. C., and Zimbardo, P. G. 1973. “Interpersonal Dynamics in a Simulated Prison.” International Journal of Criminology and Penology  1:69–97.

Ivsins, A.K. 2010. “’Got a pipe?’ The social dimensions and functions of crack pipe sharing among crack users in Victoria, BC.” MA thesis, Department of Sociology, University of Victoria. Retrieved February 14, 2014 ( http://dspace.library.uvic.ca:8080/bitstream/handle/1828/3044/Full%20thesis%20Ivsins_CPS.2010_FINAL.pdf?sequence=1 )

Lowrey, Annie. 2013. “Switzerland’s Proposal to Pay People for Being Alive.” The  New York Times Magazine. Retrieved February 17, 2014 ( http://www.nytimes.com/2013/11/17/magazine/switzerlands-proposal-to-pay-people-for-being-alive.html?pagewanted=1&_r=2 ).

Lynd, Robert S. and Helen Merrell Lynd. 1959. Middletown: A Study in Modern American Culture . San Diego, CA: Harcourt Brace Javanovich.

Lynd, Staughton. 2005. “Making Middleton.” Indiana Magazine of History 101(3):226–238.

Marshall, B.D.L., M.J. Milloy,  E. Wood, J.S.G.  Montaner,  and T. Kerr. 2011. “Reduction in overdose mortality after the opening of North America’s first medically supervised safer injecting facility: A retrospective population-based study.” Lancet  377(9775):1429–1437.

Rothman, Rodney. 2000. “My Fake Job.” The New Yorker , November 27, 120.

Sennett, Richard. 2008. The Craftsman . New Haven, CT: Yale University Press. Retrieved July 18, 2011 ( http://www.richardsennett.com/site/SENN/Templates/General.aspx?pageid=40 ).

Smith, Dorothy. 1990. “Textually Mediated Social Organization” Pp. 209–234 in Texts, Facts and Femininity: Exploring the Relations of Ruling. London: Routledge.

Smith, Dorothy. 2005. Institutional Ethnography: A Sociology for People. Toronto: Altamira Press.

Sonnenfeld, Jeffery A. 1985. “Shedding Light on the Hawthorne Studies.” Journal of Occupational Behavior 6:125.

Wood, E., M.W. Tyndall, J.S. Montaner, and T. Kerr. 2006. “Summary of findings from the evaluation of a pilot medically supervised safer injecting facility.” Canadian Medical Association Journal  175(11):1399–1404.

2.3. Ethical Concerns Canadian Institutes of Health Research, Natural Sciences and Engineering Research Council of Canada, and Social Sciences and Humanities Research Council of Canada. 2010.  Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans . Retrieved February 15, 2014 ( http://www.pre.ethics.gc.ca/pdf/eng/tcps2/TCPS_2_FINAL_Web.pdf ).

Canadian Sociological Association. 2012. Statement of Professional Ethics . Retrieved February 15, 2014 ( http://www.csa-scs.ca/files/www/csa/documents/codeofethics/2012Ethics.pdf ).

Habermas, Jürgen. 1972. Knowledge and Human Interests. Boston: Beacon Press

Weber, Max. 1949. Methodology of the Social Sciences . Translated by H. Shils and E. Finch. Glencoe, IL: Free Press.

Solutions to Section Quiz

1. C | 2. C | 3. D | 4. C | 5. B | 6. C | 7. D | 8. C | 9. A | 10. A | 11. B | 12. A | 13. B | 14. D | 15. A

Image Attributions

Figure 2.3.  Didn’t they abolish the mandatory census? Then what’s this? by  Khosrow Ebrahimpour ( https://www.flickr.com/photos/xosrow/5685345306/in/photolist-9EoT5W-ow4tdu-oeGG4m-oeMEcK-oy2jM2-ovJC8w-oePSRQ-9J2V24-of1Hnu-of243u-of2K2B-of2FHn-owiBSA-owtQN3-of1Ktd-oitLSC-oeVJte-oep8KX-ovEz8w-oeohhF-oew5Xb-oewdWN-owavju-oeMEnV-oweLcN-ovEPGG-ovAQUX-oeo2eL-oeo3Fd-oeoqxh-oxCKnv-ovEzA5-oewFHa-ovHRSz-ow8QtY-oeQY6Y-oeZReR-oeQmHw-oeKXid-oeQLKa-oy6fNT-ow4sVT-oeQMQq-oeQPPr-oeQYbL-ow8hS1-ow4n8v-owiPKS-oeQF41-oeiH5z ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.4. Dauphin Canadian Northern Railway Station by Bobak Ha’Eri ( http://commons.wikimedia.org/wiki/File:2009-0520-TrainStation-Dauphin.jpg ) used under CC BY 3.0 license ( http://creativecommons.org/licenses/by/3.0/deed.en )

Figure 2.5.  Punk Band by Patrick ( https://www.flickr.com/photos/lordkhan/181561343/in/photostream/ ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.6.  Crack Cocaine Smokers in Vancouver Alleyway ( http://commons.wikimedia.org/wiki/File:Crack_Cocaine_Smokers_in_Vancouver_Alleyway.jpg ) is in the public domain ( http://en.wikipedia.org/wiki/Public_domain )

Figure 2.8.  Muncie, Indiana High School: 1917 by Don O’Brien ( https://www.flickr.com/photos/dok1/3694125269/ ) used under CC BY 2.0 license ( https://creativecommons.org/licenses/by/2.0/ )

Introduction to Sociology - 1st Canadian Edition Copyright © 2014 by William Little and Ron McGivern is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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hypothesis meaning sociology

Module 1: Foundations of Sociology

The main sociological theories, learning outcomes.

  • Explain sociological theories

People holding posters and waving flags outside at a protest rally.

Figure 1. Sociologists develop theories to explain social occurrences such as protest rallies. (Photo courtesy of voanews.com/Wikimedia Commons)

Sociologists study social events, interactions, and patterns, and they develop a theory in an attempt to explain why things work as they do. A sociological  theory  seeks to explain social phenomena. Theories can be used to create a testable proposition, called a hypothesis , about society (Allan 2006).

Theories vary in scope depending on the scale of the issues that they are meant to explain. Macro-level theories relate to large-scale issues and large groups of people, while micro-level theories look at very specific relationships between individuals or small groups. Grand theories attempt to explain large-scale relationships and answer fundamental questions such as why societies form and why they change. Sociological theory is constantly evolving and should never be considered complete. Classic sociological theories are still considered important and current, but new sociological theories build upon the work of their predecessors and add to them (Calhoun 2002).

In sociology, a few theories provide broad perspectives that help explain many different aspects of social life, and these are called paradigms. Paradigms are philosophical and theoretical frameworks used within a discipline to formulate theories, generalizations, and the experiments performed in support of them. Three paradigms have come to dominate sociological thinking, because they provide useful explanations: structural functionalism, conflict theory, and symbolic interactionism.

  • Major Sociological Paradigms: Crash Course Sociology #2. Provided by : CrashCourse. Located at : https://www.youtube.com/watch?v=DbTt_ySTjaY . License : Other . License Terms : Standard YouTube License
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1.3 Theoretical Perspectives in Sociology

Learning objectives.

By the end of this section you should be able to:

  • Describe the ways that sociological theories are used to explain social institutions.
  • Differentiate between functionalism, conflict theory, and symbolic interactionism.

Sociologists study social events, interactions, and patterns, and they develop theories to explain why things work as they do. In sociology, a theory is a way to explain different aspects of social interactions and to create a testable proposition, called a hypothesis , about society (Allan 2006).

For example, although suicide is generally considered an individual phenomenon, Émile Durkheim was interested in studying the social factors that affect it. He studied social solidarity , social ties within a group, and hypothesized that differences in suicide rates might be explained by religious differences. Durkheim gathered a large amount of data about Europeans and found that Protestants were more likely to commit suicide than Catholics. His work supports the utility of theory in sociological research.

Theories vary in scope depending on the scale of the issues that they are meant to explain. Macro-level theories relate to large-scale issues and large groups of people, while micro-level theories look at very specific relationships between individuals or small groups. Grand theories attempt to explain large-scale relationships and answer fundamental questions such as why societies form and why they change. Sociological theory is constantly evolving and should never be considered complete. Classic sociological theories are still considered important and current, but new sociological theories build upon the work of their predecessors and add to them (Calhoun, 2002).

In sociology, a few theories provide broad perspectives that help explain many different aspects of social life, and these are called paradigms . Paradigms are philosophical and theoretical frameworks used within a discipline to formulate theories, generalizations, and the experiments performed in support of them. Three paradigms have come to dominate sociological thinking because they provide useful explanations: structural functionalism, conflict theory, and symbolic interactionism.

Functionalism

Functionalism , also called structural-functional theory, sees society as a structure with interrelated parts designed to meet the biological and social needs of the individuals in that society. Functionalism grew out of the writings of English philosopher and biologist, Herbert Spencer, who saw similarities between society and the human body. He argued that just as the various organs of the body work together to keep the body functioning, the various parts of society work together to keep society functioning (Spencer, 1898). The parts of society that Spencer referred to were the social institutions , or patterns of beliefs and behaviors focused on meeting social needs, such as government, education, family, healthcare, religion, and the economy.

Émile Durkheim applied Spencer’s theory to explain how societies change and survive over time. Durkheim believed that society is a complex system of interrelated and interdependent parts that work together to maintain stability (Durkheim, 1893), and that society is held together by shared values, languages, and symbols. He believed that to study society, a sociologist must look beyond individuals to social facts such as laws, morals, values, religious beliefs, customs, fashion, and rituals, which all serve to govern social life (Durkheim, 1895). Alfred Radcliffe-Brown (1881–1955), a social anthropologist, defined the function of any recurrent activity as the part it played in social life as a whole, and therefore the contribution it makes to social stability and continuity (Radcliffe-Brown 1952). In a healthy society, all parts work together to maintain stability, a state called dynamic equilibrium by later sociologists such as Parsons (1961).

Durkheim believed that individuals may make up society, but in order to study society, sociologists have to look beyond individuals to social facts. . Each of these social facts serves one or more functions within a society. For example, one function of a society’s laws may be to protect society from violence, while another is to punish criminal behavior, while another is to preserve public health.

Another noted structural functionalist, Robert Merton (1910–2003), pointed out that social processes often have many functions. Manifest functions are the consequences of a social process that are sought or anticipated, while latent functions are the unsought consequences of a social process. A manifest function of a college education, for example, includes gaining knowledge, preparing for a career, and finding a good job that utilizes that education. Latent functions of your college years include meeting new people, participating in extracurricular activities, or even finding a spouse or partner. Another latent function of education is creating a hierarchy of employment based on the level of education attained. Latent functions can be beneficial, neutral, or harmful. Social processes that have undesirable consequences for the operation of society are called dysfunctions . In education, examples of dysfunction include getting bad grades, truancy, dropping out, not graduating, and not finding suitable employment.

One criticism of the structural-functional theory is that it can’t adequately explain social change even though the functions are processes. Also problematic is the somewhat circular nature of this theory: repetitive behavior patterns are assumed to have a function, yet we profess to know that they have a function only because they are repeated. Furthermore, dysfunctions may continue, even though they don’t serve a function, which seemingly contradicts the basic premise of the theory. Many sociologists now believe that functionalism is no longer useful as a macro-level theory, but that it does serve a useful purpose in some mid-level analyses.

Big Picture

A global culture.

Sociologists around the world look closely for signs of what would be an unprecedented event: the emergence of a global culture. In the past, empires such as those that existed in China, Europe, Africa, and Central and South America linked people from many different countries, but those people rarely became part of a common culture. They lived too far from each other, spoke different languages, practiced different religions, and traded few goods. Today, increases in communication, travel, and trade have made the world a much smaller place. More and more people are able to communicate with each other instantly—wherever they are located—by telephone, video, and text. They share movies, television shows, music, games, and information over the Internet. Students can study with teachers and pupils from the other side of the globe. Governments find it harder to hide conditions inside their countries from the rest of the world.

Sociologists research many different aspects of this potential global culture. Some explore the dynamics involved in the social interactions of global online communities, such as when members feel a closer kinship to other group members than to people residing in their own countries. Other sociologists study the impact this growing international culture has on smaller, less-powerful local cultures. Yet other researchers explore how international markets and the outsourcing of labor impact social inequalities. Sociology can play a key role in people’s abilities to understand the nature of this emerging global culture and how to respond to it.

Conflict Theory

Conflict theory looks at society as a competition for limited resources. This perspective is a macro-level approach most identified with the writings of German philosopher and economist Karl Marx, who saw society as being made up of individuals in different social classes who must compete for social, material, and political resources such as food and housing, employment, education, and leisure time. Social institutions like government, education, and religion reflect this competition in their inherent inequalities and help maintain the unequal social structure. Some individuals and organizations are able to obtain and keep more resources than others, and these “winners” use their power and influence to maintain social institutions. The perpetuation of power results in the perpetuation of oppression.

Several theorists suggested variations on this basic theme like Polish-Austrian sociologist Ludwig Gumplowicz (1838–1909) who expanded on Marx’s ideas by arguing that war and conquest are the bases of civilizations. He believed that cultural and ethnic conflicts led to states being identified and defined by a dominant group that had power over other groups (Irving, 2007).

German sociologist Max Weber (1864–1920) agreed with Marx but also believed that, in addition to economic inequalities, inequalities of political power and social structure cause conflict. Weber noted that different groups were affected differently based on education, race, and gender, and that people’s reactions to inequality were moderated by class differences and rates of social mobility, as well as by perceptions about the legitimacy of those in power. A reader of Marx, Georg Simmel believed that conflict can help integrate and stabilize a society. He said that the intensity of the conflict varies depending on the emotional involvement of the parties, the degree of solidarity within the opposing groups, and the clarity and limited nature of the goals. Simmel also showed that groups work to create internal solidarity, centralize power, and reduce dissent. The stronger the bond, the weaker the discord. Resolving conflicts can reduce tension and hostility and can pave the way for future agreements.

In the 1930s and 1940s, German philosophers, known as the Frankfurt School, developed critical theory as an elaboration on Marxist principles. Critical theory is an expansion of conflict theory and is broader than just sociology, incorporating other social sciences and philosophy. A critical theory is a holistic theory and attempts to address structural issues causing inequality. It must explain what’s wrong in current social reality, identify the people who can make changes, and provide practical goals for social transformation (Horkeimer, 1982).

More recently, inequality based on gender or race has been explained in a similar manner and has identified institutionalized power structures that help to maintain inequality between groups. Janet Saltzman Chafetz (1941–2006) presented a model of feminist theory that attempts to explain the forces that maintain gender inequality as well as a theory of how such a system can be changed (Turner, 2003). Similarly, critical race theory grew out of a critical analysis of race and racism from a legal point of view. Critical race theory looks at structural inequality based on white privilege and associated wealth, power, and prestige.

Sociology in the Real World

Farming and locavores: how sociological perspectives might view food consumption.

The consumption of food is a commonplace, daily occurrence. Yet, it can also be associated with important moments in our lives. Eating can be an individual or a group action, and eating habits and customs are influenced by our cultures. In the context of society, our nation’s food system is at the core of numerous social movements, political issues, and economic debates. Any of these factors might become a topic of sociological study.

A structural-functional approach to the topic of food consumption might analyze the role of the agriculture industry within the nation’s economy and how this has changed from the early days of manual-labor farming to modern mechanized production. Another might study the different functions of processes in food production, from farming and harvesting to flashy packaging and mass consumerism.

A conflict theorist might be interested in the power differentials present in the regulation of food, by exploring where people’s right to information intersects with corporations’ drive for profit and how the government mediates those interests. Or a conflict theorist might examine the power and powerlessness experienced by local farmers versus large farming conglomerates, such as the documentary Food Inc., which depicts as resulting from Monsanto’s patenting of seed technology. Another topic of study might be how nutrition varies between different social classes.

A sociologist viewing food consumption through a symbolic interactionist lens would be more interested in microlevel topics, such as the symbolic use of food in religious rituals, or the role it plays in the social interaction of a family dinner. This perspective might also explore the interactions among group members who identify themselves based on their sharing a particular diet, such as vegetarians (people who don’t eat meat) or locavores (people who strive to eat locally produced food).

Just as structural functionalism was criticized for focusing too much on the stability of societies, conflict theory has been criticized because it tends to focus on conflict to the exclusion of recognizing stability. Many social structures are extremely stable or have gradually progressed over time rather than changing abruptly as conflict theory would suggest.

Symbolic Interactionist Theory

Symbolic interactionism is a micro-level theory that focuses on the relationships among individuals within a society. Communication—the exchange of meaning through language and symbols—is believed to be the way in which people make sense of their social worlds. Theorists Herman and Reynolds (1994) note that this perspective sees people as being active in shaping the social world rather than simply being acted upon.

George Herbert Mead is considered a founder of symbolic interactionism though he never published his work on it (LaRossa and Reitzes, 1993). Mead’s student, Herbert Blumer (1900-1987), coined the term “symbolic interactionism” and outlined these basic premises: humans interact with things based on meanings ascribed to those things; the ascribed meaning of things comes from our interactions with others and society; the meanings of things are interpreted by a person when dealing with things in specific circumstances (Blumer 1969). If you love books, for example, a symbolic interactionist might propose that you learned that books are good or important in the interactions you had with family, friends, school, or church. Maybe your family had a special reading time each week, getting your library card was treated as a special event, or bedtime stories were associated with warmth and comfort.

Social scientists who apply symbolic-interactionist thinking look for patterns of interaction between individuals. Their studies often involve observation of one-on-one interactions. For example, while a conflict theorist studying a political protest might focus on class difference, a symbolic interactionist would be more interested in how individuals in the protesting group interact, as well as the signs and symbols protesters use to communicate their message.

The focus on the importance of symbols in building a society led sociologists like Erving Goffman (1922-1982) to develop a technique called dramaturgical analysis . Goffman used theater as an analogy for social interaction and recognized that people’s interactions showed patterns of cultural “scripts.” He argued that individuals were actors in a play. We switched roles, sometimes minute to minute—for example, from student or daughter to dog walker. Because it can be unclear what part a person may play in a given situation, he or she has to improvise his or her role as the situation unfolds (Goffman, 1958).

Studies that use the symbolic interactionist perspective are more likely to use qualitative research methods, such as in-depth interviews or participant observation, because they seek to understand the symbolic worlds in which research subjects live.

Constructivism is an extension of symbolic interaction theory which proposes that reality is what humans cognitively construct it to be. We develop social constructs based on interactions with others, and those constructs that last over time are those that have meanings which are widely agreed-upon or generally accepted by most within the society. This approach is often used to examine what’s defined as deviant within a society. There is no absolute definition of deviance, and different societies have constructed different meanings for deviance, as well as associating different behaviors with deviance.

One situation that illustrates this is what you believe you’re to do if you find a wallet in the street. In the United States, turning the wallet in to local authorities would be considered the appropriate action, and to keep the wallet would be seen as deviant. In contrast, many Eastern societies would consider it much more appropriate to keep the wallet and search for the owner yourself. Turning it over to someone else, even the authorities, would be considered deviant behavior.

Research done from this perspective is often scrutinized because of the difficulty of remaining objective. Others criticize the extremely narrow focus on symbolic interaction. Proponents, of course, consider this one of its greatest strengths.

Sociological Theory Today

These three approaches still provide the main foundation of modern sociological theory though they have evolved. Structural-functionalism was a dominant force after World War II and until the 1960s and 1970s. At that time, sociologists began to feel that structural-functionalism did not sufficiently explain the rapid social changes happening in the United States at that time. The women’s movement and the Civil Rights movement forced academics to develop approaches to study these emerging social practices.

Conflict theory then gained prominence, with its emphasis on institutionalized social inequality. Critical theory, and the particular aspects of feminist theory and critical race theory, focused on creating social change through the application of sociological principles. The field saw a renewed emphasis on helping ordinary people understand sociology principles, in the form of public sociology.

Gaining prominence in the wake of Mead’s work in the 1920s and 1930s, symbolic interactionism declined in influence during the 1960s and 1970s only to be revitalized at the turn of the twenty-first century (Stryker, 1987). Postmodern social theory developed in the 1980s to look at society through an entirely new lens by rejecting previous macro-level attempts to explain social phenomena. Its growth in popularity coincides with the rise of constructivist views of symbolic interactionism.

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hypothesis | Definition

Fundamentals of Sociology - Adam McKee and Scott Bransford

A hypothesis is a tentative statement positing a relationship between one factor and another, grounded in theory, previous research, or observation.

Introduction to Hypotheses

Imagine standing at the threshold of a maze, armed with an educated guess about the path that might lead to the center. This guess, based on prior knowledge of mazes or observations made from the entrance, is akin to a hypothesis in the world of research. It represents the initial step in the scientific method, a proposed explanation made on the basis of limited evidence as a starting point for further investigation.

The Essence of a Hypothesis

At its core, a hypothesis is an educated guess about how things work. It is a statement that suggests a possible explanation for a phenomenon or a predicted outcome of a relationship between variables. Hypotheses are fundamental to the scientific process, guiding researchers in designing their studies and shaping the direction of their inquiry.

Characteristics of a Good Hypothesis

  • Testability: A hypothesis must be framed in a way that makes it possible to test through observation and experimentation.
  • Specificity: It should be specific and clearly define the variables under investigation and the expected relationship between them.
  • Grounded in Theory: A robust hypothesis is often grounded in existing theories or a body of research, providing a logical basis for the proposed relationship.

The Role of Hypotheses in Research

Guiding research design.

Hypotheses serve as navigational beacons for researchers, guiding the design of experiments and studies. They help in determining the research methodology, including the selection of variables, the population of interest, and the methods for data collection and analysis.

Fostering Scientific Inquiry

By positing a tentative relationship between variables, hypotheses stimulate scientific inquiry. They encourage researchers to ask critical questions, seek out new knowledge, and challenge existing assumptions within a structured framework of investigation.

Challenges in Formulating Hypotheses

Balancing creativity and feasibility.

Formulating an effective hypothesis requires a balance between creativity and feasibility. Researchers must craft innovative hypotheses that push the boundaries of knowledge while ensuring that these hypotheses can be realistically tested within the constraints of their field.

Avoiding Bias

One of the challenges in hypothesis formation is avoiding bias. Researchers must strive to remain objective, ensuring that their hypotheses are not unduly influenced by personal beliefs, biases, or desired outcomes.

In conclusion, hypotheses are the seeds from which the fruits of research and discovery grow. They are the starting points that guide the scientific process, turning curiosity into structured inquiry. While the path from hypothesis to conclusion is often complex and fraught with challenges, it is this journey of exploration and validation that drives the advancement of knowledge and understanding.

Hypotheses, with their inherent potential to unlock new insights and foster scientific progress, underscore the value of questioning, exploration, and the rigorous pursuit of knowledge in the quest to understand the world around us.

References and Further Reading

  • Schmaus, W. (2001). Durkheim’s early views on philosophy, hypotheses, and sociology .  Durkheimian Studies/Études Durkheimiennes , 9-20.

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How to Form a Hypothesis in Sociology

The Difference Between Physical Science & Social Science

The Difference Between Physical Science & Social Science

The hypothesis is the basis for scientific inquiry. A hypothesis is like a thesis statement, in that it is a summation of the focus and purpose of your research. Sociology, like other social sciences that study the complex workings of society, produces findings that are open to interpretation, often expressed as statistics. By forming a strong hypothesis, the reader will know what to look for in your collected data.

Look at some aspect of society and find something that interests you. For instance, if you are a smoker or know someone who smokes, look into the impact of smoking on society.

Narrow your focus to something specific. What aspect of society would smoking affect? For example: How many hours in a week are lost to smoking breaks?

Much of sociology deals with statistical analysis, so ask yourself if this is something that can be tested and expressed mathematically. The inclusion of hard data in the form of numbers will give credit and authority to your interpretation and opinion. Your hypothesis, test, and results should be replicable by another researcher.

Make an educated guess about what your results will be. Your hypothesis is an assumption made from your own knowledge or common sense. Be as specific as you can, as it will make your conclusions more definitive. For example: instead of saying "I believe smoking wastes productive time through smoke breaks," make an assumption at how many hours will be lost.

Treat your hypothesis like a question, not a statement. A hypothesis is not a concrete argument; it is an assumption that you are looking to either prove or disprove. Don't be afraid of being disproved by your research.

Create a model for testing your hypothesis. Ask yourself at every step of the model creation, "Will this give me data that relate to my hypothesis?"

Related Articles

What Are the Disadvantages of a Statistical Analysis?

What Are the Disadvantages of a Statistical Analysis?

Types of Observation in the Scientific Method

Types of Observation in the Scientific Method

What Makes an Experiment Testable?

What Makes an Experiment Testable?

Advantages and Disadvantages of Inductive Reasoning

Advantages and Disadvantages of Inductive Reasoning

Surveys vs. Experiments

Surveys vs. Experiments

Methods and Types of Qualitative Research

Methods and Types of Qualitative Research

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How to Identify a Research Problem

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  • SociologyGuide.com: Hypothesis

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></center></p><h2>ROLE OF HYPOTHESIS IN SOCIAL RESEARCH</h2><p><center><img style=

Practice  Questions  – Write short note on Importance and Sources of Hypothesis in Sociological Research. [ UPSC 2008]

Approach –  Introduction, What makes Hypothesis relevant in a sociological research?, What are the sources which aids us to derive hypothesis?, Conclusion

INTRODUCTION

A hypothesis is a prediction of what will be found at the outcome of a research project and is typically focused on the relationship between two different variables studied in the research. It is usually based on both theoretical expectations about how things work and already existing scientific evidence.

We know that research begins with a problem or a felt need or difficulty. The purpose of research is to find a solution to the difficulty. It is desirable that the researcher should propose a set of suggested solutions or explanations of the  difficulty which the research proposes to solve. Such tentative solutions formulated as a proposition are called hypotheses. The suggested solutions formulated as hypotheses may or may not be the real solutions to the problem. Whether they are or not is the task of research to test and establish.

DEFINTITIONS

  • Lundberg- A Hypothesis is a tentative generalisation, the validity of which remains to be tested. In its most elementary stages, the hypothesis may be any hunch, guess imaginative idea or Intuition whatsoever which becomes the basis of action or Investigation.
  • Bogardus- A Hypothesis is a proposition to be tested.
  • Goode and Hatt- It is a proposition which can be put to test to determinants validity.
  • P. V. Yaung- The idea of ​a temporary but central importance that becomes the basis of useful research is called a working hypothesis.

TYPES OF HYPOTHESIS

i)  Explanatory Hypothesis : The purpose of this hypothesis is to explain a certain fact. All hypotheses are in a way explanatory for a hypothesis is advanced only when we try to explain the observed fact. A large number of hypotheses are advanced to explain the individual facts in life. A theft, a murder, an accident are examples.

ii) Descriptive Hypothesis:  Some times a researcher comes across a complex phenomenon. He/ she does not understand the relations among the observed facts. But how to account for these facts? The answer is a descriptive hypothesis. A hypothesis is descriptive when it is based upon the points of resemblance of some thing. It describes the cause and effect relationship of a phenomenon e.g., the current unemployment rate of a state exceeds 25% of the work force. Similarly, the consumers of local made products constitute asignificant market segment.

iii) Analogical Hypothesis : When we formulate a hypothesis on the basis of similarities (analogy), it is called an analogical hypothesis e.g., families with higher earnings invest more surplus income on long term investments.

iv) Working hypothesis : Some times certain facts cannot be explained adequately by existing hypotheses, and no new hypothesis comes up. Thus, the investigation is held up. In this situation, a researcher formulates a hypothesis which enables to continue investigation. Such a hypothesis, though inadequate and formulated for the purpose of further investigation only, is called a working hypothesis. It is simply accepted as a starting point in the process of investigation.

v) Null Hypothesis:  It is an important concept that is used widely in the sampling theory. It forms the basis of many tests of significance. Under this type, the hypothesis is stated negatively. It is null because it may be nullified, if the evidence of a random sample is unfavourable to the hypothesis. It is a hypothesis being tested (H0). If the calculated value of the test is less than the permissible value, Null hypothesis is accepted, otherwise it is rejected. The rejection of a null hypothesis implies that the difference could not have arisen due to chance or sampling fluctuations.

USES OF HYPOTHESIS

i) It is a starting point for many a research work. ii) It helps in deciding the direction in which to proceed. iii) It helps in selecting and collecting pertinent facts. iv) It is an aid to explanation. v) It helps in drawing specific conclusions. vi) It helps in testing theories. vii) It works as a basis for future knowledge.

ROLE  OF HYPOTHESIS

In any scientific investigation, the role of hypothesis is indispensable as it always guides and gives direction to scientific research. Research remains unfocused without a hypothesis. Without it, the scientist is not in position to decide as to what to observe and how to observe. He may at best beat around the bush. In the words of Northrop, “The function of hypothesis is to direct our search for order among facts, the suggestions formulated in any hypothesis may be solution to the problem, whether they are, is the task of the enquiry”.

First ,  it is an operating tool of theory. It can be deduced from other hypotheses and theories. If it is correctly drawn and scientifically formulated, it enables the researcher to proceed on correct line of study. Due to this progress, the investigator becomes capable of drawing proper conclusions. In the words of Goode and Hatt, “without hypothesis the research is unfocussed, a random empirical wandering. The results cannot be studied as facts with clear meaning. Hypothesis is a necessary link between theory and investigation which leads to discovery and addition to knowledge.

Secondly,  the hypothesis acts as a pointer to enquiry. Scientific research has to proceed in certain definite lines and through hypothesis the researcher becomes capable of knowing specifically what he has to find out by determining the direction provided by the hypothesis. Hypotheses acts like a pole star or a compass to a sailor with the help of which he is able to head in the proper direction.

Thirdly , the hypothesis enables us to select relevant and pertinent facts and makes our task easier. Once, the direction and points are identified, the researcher is in a position to eliminate the irrelevant facts and concentrate only on the relevant facts. Highlighting the role of hypothesis in providing pertinent facts, P.V. Young has stated, “The use of hypothesis prevents a blind research and indiscriminate gathering of masses of data which may later prove irrelevant to the problem under study”. For example, if the researcher is interested in examining the relationship between broken home and juvenile delinquency, he can easily proceed in the proper direction and collect pertinent information succeeded only when he has succeed in formulating a useful hypothesis.

Fourthly , the hypothesis provides guidance by way of providing the direction, pointing to enquiry, enabling to select pertinent facts and helping to draw specific conclusions. It saves the researcher from the botheration of ‘trial and error’ which causes loss of money, energy and time.

Finally,  the hypothesis plays a significant role in facilitating advancement of knowledge beyond one’s value and opinions. In real terms, the science is incomplete without hypotheses.

STAGES OF HYPOTHESIS TESTING

  • EXPERIMENTATION   : Research study focuses its study which is manageable and approachable to it and where it can test its hypothesis. The study gradually becomes more focused on its variables and influences on variables so that hypothesis may be tested. In this process, hypothesis can be disproved.
  • REHEARSAL TESTING :   The researcher should conduct a pre testing or rehearsal before going for field work or data collection.
  • FIELD RESEARCH :  To test and investigate hypothesis, field work with predetermined research methodology tools is conducted in which interviews, observations with stakeholders, questionnaires, surveys etc are used to follow. The documentation study may also happens at this stage.
  • PRIMARY & SECONDARY DATA/INFORMATION ANALYSIS :  The primary or secondary data and information’s available prior to hypothesis testing may be used to ascertain validity of hypothesis itself.

Formulating a hypothesis can take place at the very beginning of a research project, or after a bit of research has already been done. Sometimes a researcher knows right from the start which variables she is interested in studying, and she may already have a hunch about their relationships. Other times, a researcher may have an interest in ​a particular topic, trend, or phenomenon, but he may not know enough about it to identify variables or formulate a hypothesis. Whenever a hypothesis is formulated, the most important thing is to be precise about what one’s variables are, what the nature of the relationship between them might be, and how one can go about conducting a study of them.

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Sociologists study culture and the media in a variety of ways, asking a variety of questions about the relationship of culture to other social institutions and the role of culture in modern life. One important question for sociologists studying the mass media is whether these images have any effect on those who see them. The reflection hypothesis contends that the mass media reflect the values of the general population.

The media try to appeal to the most broad-based audience, so they aim for the middle ground in depicting images and ideas. Maximizing popular appeal is central to television program development; media organizations spend huge amounts on market research to uncover what people think and believe and what they will like. Characters are then created with whom people will identify. The images in the media with which we identify are distorted versions of reality. Real people seldom live like the characters on television, although part of the appeal of these shows is how they build upon, but then mystify, the actual experiences of people.

The reflection hypothesis assumes that images and values portrayed in the media reflect the values existing in the public, but the reverse can also be true— that is, the ideals portrayed in the media also influence the values of those who see them. As an example, social scientists have studied the stereotyped images commonly found in children's programming. Among their findings, they have shown that the children who watch the most TV hold the most stereotypic gender attitudes. Although there is not a simple and direct relationship between the content of mass media images and what people think of themselves, clearly these mass-produced images can have a significant impact on who we are and what we think.

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When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened family members, and education patterns that have aided structural changes in classrooms.

The crime during a full moon discussion put forth a few loosely stated opinions. If the human behaviors around those claims were tested systematically, a police officer, for example, could write a report and offer the findings to sociologists and the world in general. The new perspective could help people understand themselves and their neighbors and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide.

Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the sociologist forms the question, he or she proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior.

However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

The scientific method is an essential tool in research.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before—knowledge of other cultures, knowledge of rituals and beliefs, or knowledge of trends and attitudes. No matter what research approach they use, researchers want to maximize the study’s reliability, which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group. Researchers also strive for validity, which refers to how well the study measures what it was designed to measure. Returning to the crime rate during a full moon topic, reliability of a study would reflect how well the resulting experience represents the average adult crime rate during a full moon. Validity would ensure that the study’s design accurately examined what it was designed to study, so an exploration of adult criminal behaviors during a full moon should address that issue and not veer into other age groups’ crimes, for example.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but also to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their own political or social agendas. This doesn’t mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study.

With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963).

Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and time frame. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study. Sociologists do not rule out any topic, but would strive to frame these questions in better research terms.

That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition, that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner.

The operational definition must be valid, appropriate, and meaningful. And it must be reliable, meaning that results will be close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving behaviors could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through aliterature review, which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized.

To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about child-rearing, vanity, obsessive-compulsive behaviors, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates researchers and helps refine and improve studies' designs.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. In sociology, the hypothesis will often predict how one form of human behavior influences another. In research, independent variables are the cause of the change. The dependent variableis the effect , or thing that is changed.

For example, in a basic study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points that ensure consistency and replicability in a study.

As the table shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough; their prospective relationship must be part of the hypothesis.

Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the hypothesis aren’t welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study and drawing conclusions. These research methods are discussed below.

Interpretive Framework

While many sociologists rely on the scientific method as a research approach, others operate from an interpretive framework. While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework , sometimes referred to as an interpretive perspective, seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects. This type of researcher also learns as he or she proceeds and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct research through an interpretive framework rather than employing the scientific method.

Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

Section Quiz

A measurement is considered ______­ if it actually measures what it is intended to measure, according to the topic of the study.

  • sociological
  • quantitative

Sociological studies test relationships in which change in one ______ causes change in another.

  • test subject
  • operational definition

In a study, a group of ten-year-old boys are fed doughnuts every morning for a week and then weighed to see how much weight they gained. Which factor is the dependent variable?

  • The doughnuts
  • The duration of a week
  • The weight gained

Which statement provides the best operational definition of “childhood obesity”?

  • Children who eat unhealthy foods and spend too much time watching television and playing video games
  • A distressing trend that can lead to health issues including type 2 diabetes and heart disease
  • Body weight at least 20 percent higher than a healthy weight for a child of that height
  • The tendency of children today to weigh more than children of earlier generations

Short Answer

Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you’d want to read about the topic. 3) Formulate a hypothesis.

Further Research

For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the American Journal of Sociology : openstaxcollege.org/l/Method-in-Sociology

Arkowitz, Hal, and Scott O. Lilienfeld. 2009. "Lunacy and the Full Moon: Does a full moon really trigger strange behavior?" Scientific American. Retrieved October 20, 2014 ( http://www.scientificamerican.com/ar...-the-full-moon ).

Berger, Peter L. 1963. Invitation to Sociology: A Humanistic Perspective . New York: Anchor Books.

Merton, Robert. 1968 [1949]. Social Theory and Social Structure . New York: Free Press.

“Scientific Method Lab,” the University of Utah, aspire.cosmic-ray.org/labs/sc...thod_main.html.

Sociology Plus

Ad hoc Hypothesis

Sociology Plus

Ad hoc hypothesis denotes a supplementary hypothesis given to a theory to prevent it from being refuted. According to Karl Popper’s philosophy of science, the only way that falsifiable intellectual systems like Marxism and Freudianism have been sustained is through the dependence on ad hoc hypotheses to fill gaps. Ad hoc hypotheses are used to account for abnormalities that the theory’s unaltered form could not foresee.

Explanation

Ad hoc theories are only acceptable if and only if their non-universal, precise nature can be shown, or, to put it another way, if their potential for direct generalization is disproven. It is the hypothesis that is embraced without any other justification in order to save a theory from refutations or criticism. This technique is deployed in sociological research studies.

The derivation of the particular conclusion in an issue may be deemed invalid if an ad hoc hypothesis was proven to be acceptable and non-universal; as a result, the specific example loses its scientific significance. The necessity of repeat testing is implied in the aforementioned working rule for the acceptance of ad hoc hypotheses, which makes this process seem all the more justifiable.

Notably, the system seems to be in question whenever the introduction of an ad hoc hypothesis is required until the acceptability of the ad hoc hypothesis appears to be established by the requisite falsification attempts. The restriction of ad hoc hypotheses and the continuity principle appear to guarantee the objectivity of falsification; in other words, a theory should only be regarded as falsified if its falsification is theoretically testable.

In addition, because it gives a preferential position to a critical evaluation or falsification, this principle of restriction serves as, in a sense, the second part of the working definition for the idea of a theoretical system’s falsification. Ad hoc hypotheses can be used to attempt to prevent falsification based on the continuity principle, but this can only be done if a different hypothesis, the generalized ad hoc hypothesis (which is also subject to the continuity principle), can also be refuted. Therefore, avoiding falsification depends on (yet another) deception. 

The first falsification will take effect if the second one is unsuccessful. This methodological constraint, or the concept of the restriction of ad hoc hypothesis, has effectively eliminated the “conventionalist argument to falsifiability.” The argument that this system is, in theory, not falsifiable has been demonstrated to be inconsistent (via the principle of the restriction of ad hoc hypotheses) provided that a system enables the derivation of empirically verifiable consequences in the first place.

Since the non-falsifiability of any hypothesis (even a generalized ad hoc hypothesis) would necessitate the falsifiability of other hypotheses, this principle gives a workable definition of the term “falsification” (that is, the falsification of the original axiomatic system). This is obviously inconsistent.

The ad hoc hypothesis “This (otherwise accurate) watch showed the wrong time under such and such circumstances” is only a valid ad hoc hypothesis if the universal statement “All (otherwise accurate) watches show the wrong time under such and such circumstances” can be shown to be false, or refuted, by counterexamples.

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Sociology Plus

Open Education Sociology Dictionary

matching hypothesis

Table of Contents

Definition of Matching Hypothesis

( noun ) The theory that people select romantic and sexual partners who have similar statuses such as physical attraction and social class.

Matching Hypothesis Pronunciation

Pronunciation Usage Guide

Syllabification : match·ing hy·poth·e·sis

Audio Pronunciation

Phonetic Spelling

  • American English – /mAch-ing hie-pAHth-uh-suhs/
  • British English – /mAch-ing hie-pOth-i-sis/

International Phonetic Alphabet

  • American English – /ˈmæʧɪŋ haɪˈpɑθəsəs/
  • British English – /ˈmæʧɪŋ haɪˈpɒθɪsɪs/

Usage Notes

  • Plural:  matching hypotheses
  • A type of homogamy.
  • Also called matching phenomenon .

Additional Information

  • Sex and Gender Resources – Books, Journals, and Helpful Links
  • Word origin of “match” and “hypothesis” – Online Etymology Dictionary: etymonline.com
  • Rosenblum, Karen Elaine, and Toni-Michelle Travis. 2016.  The Meaning of Difference: American Constructions of Race, Sex and Gender, Social Class, Sexual Orientation, and Disability . 7th ed. New York: McGraw-Hill.

Related Terms

  • ascribed status
  • discrimination

Works Consulted

Branscombe, Nyla R., and Robert A. Baron. 2017. Social Psychology . 14th ed. Harlow, England: Pearson.

Encyclopædia Britannica. (N.d.)  Britannica Digital Learning . ( https://britannicalearn.com/ ).

Wikipedia contributors. (N.d.) Wikipedia, The Free Encyclopedia . Wikimedia Foundation. ( https://en.wikipedia.org/ ).

Cite the Definition of Matching Hypothesis

ASA – American Sociological Association (5th edition)

Bell, Kenton, ed. 2016. “matching hypothesis.” In Open Education Sociology Dictionary . Retrieved May 16, 2024 ( https://sociologydictionary.org/matching-hypothesis/ ).

APA – American Psychological Association (6th edition)

matching hypothesis. (2016). In K. Bell (Ed.), Open education sociology dictionary . Retrieved from https://sociologydictionary.org/matching-hypothesis/

Chicago/Turabian: Author-Date – Chicago Manual of Style (16th edition)

Bell, Kenton, ed. 2016. “matching hypothesis.” In Open Education Sociology Dictionary . Accessed May 16, 2024. https://sociologydictionary.org/matching-hypothesis/ .

MLA – Modern Language Association (7th edition)

“matching hypothesis.” Open Education Sociology Dictionary . Ed. Kenton Bell. 2016. Web. 16 May. 2024. < https://sociologydictionary.org/matching-hypothesis/ >.

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  1. hypothesis definition

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  8. 2.2: Approaches to Sociological Research

    Step 3: Formulate a Hypothesis. A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors. In sociology, the hypothesis will often predict how one form of human behavior influences another. For example, a hypothesis might be in the form of an "if, then ...

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    A theory is a system of ideas that has been developed after multiple studies. Theories are constructed by examining the results of research and repeated observations. Researchers begin with a theory, and end by noting how their findings add to that theory, or set of theories. A hypothesis is an educated guess about how two or more things are ...

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    culture. a group's shared practices, values, and beliefs. dramaturgical analysis. a technique sociologists use in which they view society through the metaphor of theatrical performance. dynamic equilibrium. a stable state in which all parts of a healthy society work together properly. dysfunctions. social patterns that have undesirable ...

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    The Essence of a Hypothesis. At its core, a hypothesis is an educated guess about how things work. It is a statement that suggests a possible explanation for a phenomenon or a predicted outcome of a relationship between variables. Hypotheses are fundamental to the scientific process, guiding researchers in designing their studies and shaping ...

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    The rejection of a null hypothesis implies that the difference could not have arisen due to chance or sampling fluctuations. USES OF HYPOTHESIS. i) It is a starting point for many a research work. ii) It helps in deciding the direction in which to proceed. iii) It helps in selecting and collecting pertinent facts. iv) It is an aid to explanation.

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    Definition. Ad hoc hypothesis denotes a supplementary hypothesis given to a theory to prevent it from being refuted. According to Karl Popper's philosophy of science, the only way that falsifiable intellectual systems like Marxism and Freudianism have been sustained is through the dependence on ad hoc hypotheses to fill gaps. Ad hoc hypotheses are used to account for abnormalities that the ...

  23. matching hypothesis definition

    Definition of Matching Hypothesis. ( noun) The theory that people select romantic and sexual partners who have similar statuses such as physical attraction and social class.