business plan for road construction

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Construction Company Business Plan

Growing a construction company is much more difficult and taxing than completing projects.

From acquiring a new project to meeting deadlines, managing the budget, and many more things in between- you will find yourself drowning in responsibilities when you start a construction company.

A construction business plan can come to your rescue in such burdensome situations. If prepared well, it can become a reference point for your company as it continues to grow.

Confused about how to write a business plan?

Well, this article will serve you perfectly. It will help you understand the contents of the business plan and offer a sample template for your construction company.

So let’s build a solid construction company business plan with this detailed guide.

Let’s dive right in.

Key Takeaways

• Venture into the market by conducting thorough industry and market analysis.
• Widen the scope of your service offerings to cater varying needs of your target audience.
• Create a detailed operations plan to get thorough guidance in your business operations.
• Conduct a SWOT analysis to identify your competitive edge over the competitors.
• Determine your marketing strategies to launch your business and get it popular amongst your target market.
• Define your business objectives, goals, and mission values to create a foundation for essential business policies.
• Account for various project costs, operating costs, and office expenses to form realistic cash-flow projections.

Why do you need a construction company business plan?

Apart from the fact that investors and banks would ask for a business plan when you seek funding, here are a few more reasons you need a business plan.

• A business plan offers a roadmap to your business. It acts as a guiding block that has answers to all your how, when, where, and what.
• It helps in determining the exact target market for your business and formulating strategies to cater accordingly.
• There are millions of construction companies competing in the industry. You can identify your strengths through a business plan and design a competitive edge to stand apart.
• A well-rounded plan prepares you for emergencies that may arise in your business by making a plan for every situation.
• A whole lot of business processes repeat every day. A business plan helps bring consistency by establishing SOPs for various business activities.

And of course, you get your desired funding with a solid business plan that vouches for the potential of your construction company.

Key components of a construction business plan

Writing a business plan gets much easier with a structurally defined flow. Well, let’s have a look at key components that a construction company business plan must have.

Executive Summary

A brief summary of an entire business plan that will encourage the readers to read further.

Company Overview

A brief company description including every detail from company structure to its mission statement and future goals.

Market Analysis

A thorough analysis of the construction industry and your target market. It also includes sections for competitor analysis, future market trends, and scope of growth.

Construction Services

Outline the construction services that your company will offer. Highlight any additional services that will make you a distinct player.

Marketing and Sales Strategy

It includes a strategic plan to achieve success through marketing and sales. Determine the best course of action for your business.

Management Team

Introduce key personnel in managerial and leadership roles. Discuss their roles, qualifications, experience, and expertise.

Operations Plan

A detailed plan that streamlines the everyday operations right from construction methods to hiring employees.

Financial Plan

A financial plan highlights the prominent figures and key reports of your construction company by making necessary financial projections.

Let’s dive further into these topics and get a detailed understanding of writing your business plan.

Related Construction Company Resources

• Construction Company Marketing Plan
• Construction Company Financial Plan
• Key Stats for the Construction Sector
• Start-up Cost For Construction Company
• How to Start a Construction Business

A step-by-step guide to creating a construction company business plan

A poorly written plan serves no purpose. However, with this step-by-step guide, you will uncover every detail that goes into making a fantastic and purpose-serving business plan.

1. Get a business plan template

Writing a comprehensive business plan is taxing and time-consuming. But if you do it well, you will have a guidebook for running your construction company.

Now, there is a lot that needs to be considered, planned, and accounted for as you start writing the plan. Even if you closely follow a construction business plan outline, there are higher chances of you losing track or getting stuck at certain sections.

This is why you need a business plan template to give a solid structure to your business idea. With industry-relevant examples and a guide, the Upmetrics business plan template is easy to edit and customize.

Whether you own a general contracting firm or specialize in residential construction or specialty trades- we have plenty of construction-related templates for you to choose from.

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2. Write an executive summary

The executive summary is a concise yet insightful description of your entire business plan.

This one-page document summarizes the most important questions that a reader might have and offers a peek into what they are about to uncover. Investors take a brief glance at your executive summary before deciding whether to proceed further or not.

An executive summary must outline the following details of your construction business in persuasive consecutive paragraphs.

• The exact business opportunity
• The target market
• The problem and the solution to it
• Products and services offered by you
• Market size and growth potential
• Financial highlights
• Management team

Maintain a personal storytelling tone while writing this section and encapsulate every minute detail that can make a difference.

But wait, don’t start writing yet. Write your executive summary only after you are done writing an entire plan. This will help you summarize effectively.

3. Prepare a company overview section

This section of a business plan will focus entirely on the details of your construction company.

From the type of construction company to the construction company’s goals- everything in this section is about your company description.

To begin with, highlight the type of construction business you will start. For instance, a residential construction company, general contracting company, industrial construction company, or specialty trade construction.

Clarify, if this will be a new business or an extension of existing business. If the business is already operating, offer a brief description of the business history.

After that, highlight the business structure of your construction company. Are you going to be a sole trader or start a limited liability company (LLC) or a limited partnership firm? The business structure you choose will decide how the finances and taxes will work in your business.

Now, this section is your chance to weave magical stories around your construction company. Present the mission statement, company’s objectives, and future goals over here.

For instance,

Mission statement : Syncore aims to become a trusted name for sustainable residential construction projects in Arizona by 2028. With our commitment to the highest quality standards, we will penetrate the market with our premium budgeted solutions.

Business goals :

• Onboarding and signing 15 construction projects in a span of 6 months.
• Generating revenue of $2 million by 2025.

Like this, you will write this entire section in parts by offering a brief overview of your construction business.

4. Conduct a competitive and market analysis

In this section of a business plan, you begin with industry analysis and then narrow it down to your particular market segment. This is important to show your potential investors that there are promising opportunities in this market.

Using market research practices determine the target market for your construction business. Create a buyer persona to identify what your ideal customer will look like.

Further, highlight your competitors in this competitive construction industry. Using SWOT analysis and PESTEL, determine the strengths and weaknesses of competing construction companies. In this section, you will also highlight your strengths to gain a competitive edge over existing players.

Don’t limit your market study to merely understanding the current scenarios. Extend the research and identify future trends and growth possibilities in your targeted market.

If you are a residential construction company focused on sustainable building practices, you must include the following details in your market analysis section.

• How large is the construction industry?
• What segment of the construction market will you capture?
• Who will avail of the construction services?
• What is the spending capacity of your target customers?
• Who are the top competing construction companies?
• What are the emerging trends in the industry and how will you leverage those?
• What is the growth potential of your target market?

Focus on quality market research as this will form the base of your further projections and strategies.

This screenshot of the construction business plan example highlights only the market size for HDFL construction. You can also include details like competitors analysis, growth potential, and market trends here.

5. Describe your construction service offerings

What construction services will you offer your potential clients?

Offer a detailed answer to this question, as you write a business plan section for service offerings.

Overall, this section should highlight every service offering that will bring you money. This could include services like,

• General contracting services
• Design and Engineering
• Construction
• Renovation and remodeling
• Project management
• Specialty services i.e. concrete work, HVAC installation, Roofing services
• Maintenance and repairs

Offer a brief understanding of these service offerings and highlight construction jobs you will specialize in. For instance, remodeling of kitchen and bathroom.

Now, will your construction company sell any construction materials for profit? If so, include details for that as well.

It’s important to consider the breadth of your service offerings to keep the customers coming back.

Overall, this section is your chance to prove to potential investors that your services can stand solid in the competitive construction industry.

6. Propose marketing and sales strategies

According to the IBIS world report , there are more than 3,787,470 construction businesses in the USA. Starting a construction company will add one more to this list, but hey- How do you wish to make a brand that your target audience can recall easily?

All the market assessment and understanding of your potential clients will come in handy at this stage as you make your marketing plan and sales strategies.

Take an opportunity to lay out your sales plan in this section. If you have existing customers, explain how you plan to retain them.

After you are done making your sales strategies, touch the marketing aspect.

Firstly, identify the way you want your brand to be recognized- as an ordinary construction firm, a luxury construction company, a sustainable solutions firm, or an affordable construction company. This will help you make a marketing plan.

Your marketing strategy should answer the following questions:

• Which marketing channels will you use-  Online, offline, or a mix of both?
• How will you generate more leads?
• Online marketing methods- search engines, social media, Email marketing, content marketing, etc.
• If you are going to be utilizing social media platforms- which ones?
• How much will you budget for paid ads?
• Will you use billboards, pamphlets, and newspaper advertisements to market your business?

Keep in mind the marketing channels where you can find your potential customers. For instance, you are more likely to find conversions through Email campaigns than social media campaigns, if you are finding clients for commercial construction.

All in all, in this section you have to draw potential investors’ attention with your sales and marketing strategy.

7. Introduce your management team

Everyone is aware of the cutthroat competition in the construction industry. Knowing that you need an able team to transform your business plan into a successful venture.

After laying out your marketing strategy, it’s time to introduce the key management and leadership team to your business plan.

It’s okay to brag about the talented individuals you have in your company. From construction heads to project managers, highlight the achievements, experience, and expertise of these people and prove their asset-worthiness for your company.

Also, draw the hierarchical map to give potential investors an idea of your organizational structure.

This is your time to prove that you have both the means and manpower to run a successful company.

8. Outline your operational plan

You may know construction, but do you know how to run a construction business?

As someone said, “ Seamless operations are the silent engine of extraordinary business achievements”

Before even taking the first project, it’s important to define operations and SOPs for different business activities. Make it so thorough that it can act as a guidebook whenever a problem arises in your construction company.

As you write a business plan for this section, focus on answering the following questions:

• What construction materials will you use?
• What will be the supply chain process in your construction company?
• Who will oversee the project management on site?
• What will be the timeline for completing projects?
• What will be health and safety protocols for construction workers?
• What will be the process of construction work?
• How will the communication flow within an organization?
• What technologies and equipment will you use?
• How will you ensure quality work?
• How will you hire employees?
• What accounting software will you use?

This is just a general gist of questions that can help you prepare this section. Consider it as a living document that will undergo various changes as the business commences and grows.

A thorough operations plan will lay a clear groundwork for running a company. Moreover, it will instill investors’ faith in your ability to run a construction company.

9. Create a financial plan

Writing a sound financial plan is a challenge but nothing that your determined mind can’t handle.

Whether you plan to raise funds or get bank loans, you need a sound financial plan. Investors will analyze this section and only if they find your business financially viable, will they invest.

In this section, you will make financial projections and estimates for your construction company. This includes forecasting sales, estimating startup costs , projecting overhead costs, and making a pricing plan.

Using the startup costs projection, determine how much funding is essential to start your own construction company.

Also, prepare different reports like income statements, cash flow statements, balance sheets, and break-even analyses using the projections made earlier.

To make a financial plan more relevant, consider various progressive and aggressive situations.

Lastly, prepare graphs, charts, and diagrams to make this section visually appealing and easy to grasp.

Now, stop. Don’t start writing a financial plan yet. You need a financial forecasting tool from Upmetrics to help you with projections and calculations of cash flow, sales, revenue, and everything else. Simply enter the data and it will make detailed and precise calculations for you.

Trust us, you don’t want to scratch your heads writing the entire plan from ground level.

And that’s it! With all this information you pretty much know everything that a construction business plan must have.

Construction Industry Highlights 2023

Now that you are almost set to open a construction company, here are a few industry statistics that might interest you.

• Market size : The US construction market sector was valued at 1.8 trillion US dollars in 2022.
• Growth of the virtual construction market : The global BIM market is 7.9 billion US dollars . North America is projected to be a market leader capturing 30% of this market.
• Rise in prefabrication and modular construction : Healthcare facilities followed by hotels/motels and educational institutions are most likely to avail of modular construction facilities.
• Major concerns : The leading concerns encircling the construction industry are inflation and supply chain disruptions faced by nearly 90% of constructors.
• Sustainable and green building : There is a continuous increase in demand for sustainable and green building solutions. As for 2021, the green building market in the USA was reported to be approximately 83 billion dollars .
• Growing investment in smart cities : According to IDC, the investment in smart cities is expected to grow to 203 billion dollars by 2024.

From sustainability to tech-centric processes, the construction industry is making huge shifts in trends. Both, small businesses and large have to evolve according to changing times to keep themselves relevant.

Download a sample construction business plan

Facing difficulty writing a business plan? Well, we have a perfect resource for you.

Download the Upmetrics sample business plan template. Our template offers step-by-step instructions and prompts to ease the entire plan writing process. It’s designed to meet modern market needs and is perfectly detailed with construction-relevant examples.

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Upmetrics is an intuitively designed business planning app with more than 400+ sample business plans . Our business planning tool features AI assistance that will transform your business writing process. Not only that, it allows you to design, collaborate, and share your business plan in real-time with your team.

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Frequently asked questions, what kind of market research should i include in my construction business plan.

The market research for your construction business plan must include the following details:

• The market size of your targeted market, i.e. commercial construction, residential construction, etc.
• The target audience of your services and their buyers’ persona
• Top competing firms and companies offering similar services
• Emerging trends in your market
• Growth potential for your firm

Is a SWOT analysis necessary for a construction company business plan?

Absolutely yes. There are more than a billion construction companies in the USA itself. Starting another business won’t guarantee success unless you have a business that can withstand the dynamic competitive environment. SWOT analysis will make you aware of the company’s strengths, weaknesses, and the opportunities it can avail

What are the initial startup costs for a construction company?

It is possible to start a construction company with as little as $10,000. However, if you plan to set up a mid-sized construction company, expect to spend anywhere around $50,000-$250,000 on getting a basic setup. This includes accounting for licenses, insurance, office setup, construction materials, and payroll for the initial months.

Can I get government grants for a construction business?

Yes, you can apply for government grants to start your construction business. Check the local, federal, and state regulations to see which grants are applicable to your business. Check the eligibility and apply accordingly.

How often should I update my construction business plan?

A business plan is a living document that can guide you toward success if mapped properly. Ideally, you should update your business plan every 4-6 months to make it relevant. Set aside time to do so as a renewed plan will offer deep and meaningful insight into your business goals.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Write a Business Plan for Road Construction in 9 Steps: Checklist

By henry sheykin, resources on road construction.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you considering starting a road construction business in the US? You're in luck! The road construction industry is experiencing significant growth, with a projected annual revenue of $111.2 billion by 2026. This presents a lucrative opportunity for aspiring entrepreneurs like you. To help you get started on the right track, we've put together a comprehensive 9-step checklist on how to write a business plan for road construction. So, let's dive in!

Firstly, it's crucial to identify your target market and evaluate the demand for road construction services in your chosen area. Understanding the needs of potential clients, such as government agencies and companies, will give you an edge in positioning your business effectively. Market research and analysis play a pivotal role in identifying and capitalizing on opportunities for growth.

Next, research your competitors and analyze their strategies. This step allows you to gain insights into what works and what doesn't in the road construction industry. By learning from your competitors' successes and shortcomings, you can develop unique selling propositions that set your business apart from the competition.

Conducting thorough market research and analysis is another critical step. Consider factors such as the current and projected demand for road construction, market trends, and potential future developments that may impact the industry. This information will help you make informed decisions and shape your business plan accordingly.

Identifying and analyzing potential risks and challenges is vital in mitigating uncertainties. The road construction industry is subject to various risks, such as fluctuating material costs, labor inconsistencies, and regulatory changes. By proactively addressing these risks, you can develop strategies to minimize their impact on your business.

Determining the legal and regulatory requirements is crucial for operating a compliant road construction business. Ensure you understand the necessary permits, licenses, and certifications needed to operate legally in your chosen area. Compliance with health, safety, and environmental regulations is paramount to avoid penalties and maintain a reputable reputation.

Defining your company's mission, vision, and goals is the foundation of your road construction business plan. Clearly articulate your business's purpose, long-term objectives, and the values that guide your operations. This clarity will not only guide your decision-making but also resonate with potential clients and employees.

Developing a detailed financial plan and projections is essential for securing funding and ensuring the financial sustainability of your road construction business. Consider factors such as start-up costs, ongoing expenses, revenue streams, and profit margins. Backing your financial projections with accurate data and realistic estimates will instill confidence in potential investors or lenders.

Create a comprehensive marketing and sales strategy to effectively reach and engage your target market. Determine your unique selling propositions, identify the most effective marketing channels, and develop compelling messaging that resonates with your potential clients. A robust marketing and sales strategy will maximize your visibility and help you secure profitable projects.

Finally, outline the management structure and key roles within your road construction business. Clear delineation of responsibilities and effective communication channels are crucial for operational efficiency and team collaboration. As your business grows, having a well-defined management structure will be paramount to successfully scaling your operations.

By following these 9 steps, you'll be well on your way to writing a comprehensive business plan for your road construction venture. Take advantage of the booming industry growth, equip yourself with the necessary knowledge, and embark on a path towards success in the road construction business.

Identify Target Market And Evaluate Demand

The first step in writing a business plan for road construction is to identify your target market and evaluate the demand for your services. Understanding who your customers are and what they need is essential for developing a successful business strategy.

When identifying your target market, consider factors such as geographic location, demographic characteristics, and specific industries or sectors that require road construction services. For example, your target market could be government agencies, commercial developers, or residential builders.

To evaluate the demand for road construction services, research market trends, and industry reports. Look for any upcoming infrastructure projects or developments in your target market that could generate demand for your services. Additionally, analyze the current competition in the market to understand how saturated the industry is and identify any gaps or opportunities for your business.

Tips for Identifying Target Market and Evaluating Demand:

• Conduct surveys or interviews with potential customers to gather insights about their needs and preferences.
• Utilize market research tools and databases to gather data on industry trends, customer behavior, and market size.
• Stay updated with industry news and government announcements regarding infrastructure projects or development plans.
• Explore partnerships or alliances with other businesses in your target market to expand your network and gain insights into customer demands.

Research Competitors And Analyze Their Strategies

In order to succeed in the road construction industry, it is crucial to have a clear understanding of your competitors and the strategies they employ. By researching and analyzing your competitors, you can gain valuable insights that can help you position your business and differentiate yourself from the competition.

Here are some important steps to consider when researching competitors and analyzing their strategies:

• Identify key competitors: Begin by identifying the main competitors in your target market. Look for companies that have a similar size, expertise, and capabilities as yours. Pay attention to both local and national competitors, as well as any emerging players in the industry.
• Study their strengths and weaknesses: Analyze the strengths and weaknesses of your competitors. What do they excel at? Are there any areas where they are lacking? Understanding their strengths can help you identify opportunities for differentiation, while understanding their weaknesses can help you identify areas where you can outperform them.
• Analyze their pricing and cost structure: Study your competitors' pricing strategies and how they structure their costs. This will give you insights into how they position themselves in terms of pricing and value. It can also help you determine if there are any pricing gaps that you can exploit.
• Examine their marketing and sales tactics: Look at how your competitors market and sell their services. What marketing channels do they use? How do they promote their projects? Do they have any unique selling propositions or value propositions? Understanding their marketing and sales tactics can help you develop a more effective and targeted strategy.
• Identify their target customers: Determine who your competitors are targeting. Are they focused on specific industries or geographical regions? Understanding their target customers can help you identify gaps in the market that you can target.
• Regularly monitor your competitors' activities and stay up-to-date with industry trends.
• Consider conducting mystery shopping or using market research tools to gain deeper insights into your competitors' operations and customer experiences.
• Look for opportunities to collaborate or partner with competitors, especially if they have complementary strengths or resources.
• Focus on areas where you can differentiate yourself from your competitors, whether it's through technology, sustainability practices, or customer service.

Conduct Thorough Market Research And Analysis

Conducting thorough market research and analysis is a crucial step in developing a successful business plan for road construction. This step allows you to gather relevant data and insights about the market, including potential customers, competitors, and industry trends. Here are key points to consider during the market research process:

• Identify your target market: Begin by identifying the specific market segment or geographic area where you plan to offer your road construction services. This will help you focus your research efforts and tailor your strategies accordingly.
• Analyze demand and growth potential: Assess the demand for road construction in your target market. Look for any existing gaps or underserved areas that present opportunities for your business. Additionally, consider the growth potential of the market and how it aligns with your long-term goals.
• Evaluate competitors: Research and analyze your competitors in the road construction industry. Identify their strengths, weaknesses, and strategies. This analysis will help you understand how to differentiate your business and position yourself effectively in the market.
• Assess market trends: Stay updated on the latest trends and developments in the road construction industry. This includes changes in technology, materials, sustainability practices, and regulations. Understanding these trends will enable you to adapt your business strategy and stay competitive.

Tips for Conducting Market Research and Analysis:

• Utilize various sources of information, such as industry reports, government databases, trade associations, and online platforms, to gather comprehensive data.
• Engage with potential customers and industry professionals to gain insights and gather feedback on their needs and preferences.
• Consider conducting surveys or focus groups to gather specific data and opinions from your target market.
• Regularly update your market research to adapt to changing market dynamics and to identify new opportunities.

By conducting thorough market research and analysis, you will gain valuable insights that will inform your business strategies and help you make informed decisions throughout the road construction project. This step is crucial for creating a solid foundation and increasing the chances of success for your business.

Identify And Analyze Potential Risks And Challenges

As with any business venture, road construction projects come with their own set of potential risks and challenges. It is crucial to identify and analyze these factors to ensure the success and profitability of your business. By understanding and addressing these risks and challenges upfront, you can develop effective strategies to mitigate them and minimize their impact on your operations.

• Environmental Factors: Road construction projects often have environmental impacts that need to be considered. These can include soil erosion, water pollution, and disruption of wildlife habitats. Proper management and mitigation of these factors are essential to comply with environmental regulations and maintain a positive public image.
• Weather Conditions: Weather conditions can significantly affect road construction projects. Extreme temperatures, heavy rainfall, or snowstorms can delay work, affect the quality of materials, and increase the risk of accidents. It is important to monitor weather forecasts and have contingency plans in place to handle unexpected weather events.
• Supply Chain Management: Road construction projects require a steady supply of materials and equipment. Delays or disruptions in the supply chain can impact project timelines and budgets. It is crucial to establish strong relationships with reliable suppliers and have backup options in case of any unforeseen issues with the supply chain.
• Project Delays: Road construction projects can face delays due to various factors such as unforeseen site conditions, funding issues, or changes in government regulations. These delays can impact your project schedule and potentially lead to increased costs. Thorough planning and communication with stakeholders can help anticipate and manage potential project delays effectively.
• Safety Risks: Road construction is a high-risk industry, with potential hazards such as heavy machinery, traffic accidents, and hazardous materials. Ensuring the safety of your workers and implementing strict safety protocols is paramount. Regular training, inspections, and maintenance of equipment can help minimize safety risks on your construction sites.
• Conduct a comprehensive risk assessment at the beginning of your road construction business planning process to identify all potential risks.
• Develop contingency plans for each identified risk to ensure that your business can handle unforeseen challenges effectively.
• Stay up to date with industry regulations and changes to mitigate compliance risks.
• Regularly review and update your safety protocols and provide ongoing training to your workforce to minimize safety risks.
• Consider seeking assistance from industry experts or consultants in identifying and addressing specific risks and challenges in road construction projects.

Determine The Legal And Regulatory Requirements

• local, state,
• and federal laws,
• as well as industry-specific regulations,

Here are some important aspects to consider:

• Research and familiarize yourself with the specific laws and regulations that govern road construction projects in your target market. This may include environmental impact assessments, building codes, safety regulations, and licensing requirements.
• Contact local government agencies, such as the Department of Transportation or Public Works Department , to understand the specific permits and licenses required for road construction projects.
• Ensure compliance with construction industry standards and certifications, such as ISO 9001 (Quality Management) and ISO 14001 (Environmental Management) , to demonstrate your commitment to quality and sustainability.
• Consider hiring a legal professional or consultant specializing in construction law to assist you in navigating the complex legal and regulatory landscape.

By thoroughly understanding and complying with the legal and regulatory requirements, you can establish a strong foundation for your road construction business and instill confidence in potential clients and stakeholders.

Define The Company's Mission, Vision, And Goals

Defining the mission, vision, and goals of your road construction company is a crucial step in creating a strong business plan. These elements serve as the foundation for your company's direction and provide clarity both internally and externally.

Your mission statement should concisely state the purpose of your company and its value proposition. It should encapsulate what you aim to achieve and who your target audience is. A well-crafted mission statement helps guide decision-making and ensures that everyone in your organization is aligned with the company's objectives.

Your vision statement , on the other hand, paints a picture of the future you envision for your road construction business. It should be inspiring and provide a clear direction for growth and development. The vision statement acts as a guiding light, motivating your team and attracting customers and stakeholders who share similar aspirations.

To effectively define your company's goals, it is important to set SMART goals - specific, measurable, achievable, relevant, and time-bound. Your goals should be aligned with your mission and vision and address key aspects of your road construction business such as market share, profitability, customer satisfaction, and employee development.

• Involve key stakeholders, including senior management and employees, in the process of defining your mission, vision, and goals. This fosters a sense of ownership and commitment.
• Ensure that your mission, vision, and goals are coherent and interconnected. They should reinforce each other and provide a clear roadmap for the company's success.
• Regularly review and update your mission, vision, and goals to adapt to changing market dynamics and internal capabilities. Flexibility is essential for long-term sustainability.

By clearly defining your company's mission, vision, and goals, you set the stage for strategic decision-making, resource allocation, and performance evaluation. These elements serve as a compass, guiding your road construction business towards success and enabling you to stand out in the competitive industry.

Develop A Detailed Financial Plan And Projections

Developing a detailed financial plan and projections is crucial for the success of your road construction business. It provides a clear roadmap for your financial goals and helps you understand the financial feasibility of your business venture. Here are some key steps to follow in this process:

• Evaluate your startup costs: Start by determining how much capital you will need to start your road construction business. This includes expenses such as acquiring equipment, hiring personnel, obtaining permits, and setting up your office. Make sure to consider both one-time costs and ongoing expenses.
• Estimate your revenue: Conduct thorough market research and analysis to estimate the potential revenue your business can generate. Consider factors such as the size of your target market, the demand for road construction services, and the competition in the industry.
• Prepare a cash flow forecast: A cash flow forecast helps you track the inflow and outflow of cash in your business. It provides a clear picture of your expected cash balance at any given time and helps you identify potential cash flow issues. Consider factors such as payment terms, project timelines, and anticipated expenses.
• Create a profit and loss projection: A profit and loss projection, also known as an income statement, outlines your projected revenue and expenses over a specific period. It helps you analyze the profitability of your business and identify areas for improvement. Consider factors such as material costs, labor expenses, overhead costs, and projected revenue from contracts.
• Assess your funding options: Determine how you will finance your road construction business. This could include a combination of personal funds, loans, grants, or investments. Evaluate the pros and cons of each option and choose the one that aligns with your financial goals and risk tolerance.
• Consult with a financial advisor or accountant to ensure the accuracy and reliability of your financial projections.
• Consider different scenarios and conduct sensitivity analysis to understand the impact of potential changes in revenue or expenses on your financial plan.
• Regularly review and update your financial plan as your business evolves and market conditions change.

By developing a detailed financial plan and projections, you can effectively manage your resources, make informed business decisions, and increase the likelihood of success for your road construction business.

Create A Comprehensive Marketing And Sales Strategy

Once you have identified your target market and evaluated the demand for road construction services, it is crucial to develop a comprehensive marketing and sales strategy that will enable you to effectively reach your potential customers and convert them into paying clients. A well-designed marketing and sales strategy will help you differentiate your business from competitors, showcase your capabilities, and ultimately generate leads and sales.

Research your target market: Begin by understanding the needs, preferences, and buying patterns of your target market. This will allow you to tailor your marketing messages and sales approach to resonate with potential clients. Identify the specific industries, government agencies, or organizations that are in need of road construction services, and determine the specific pain points and challenges they face.

Develop your value proposition: Clearly define and communicate the unique value your road construction business offers to potential clients. Highlighting your expertise, track record, and the benefits of working with your company will make your value proposition stand out in the market. Showcase the successful projects you have completed, the quality of your workmanship, and your commitment to meeting deadlines and budgets.

Create a marketing plan: Lay out a detailed roadmap for your marketing activities. Determine the most effective channels to promote your business, such as online advertising, social media, trade shows, or direct mail. Develop a cohesive brand identity that reflects the values and image of your company. Craft compelling marketing messages and materials that clearly communicate your unique selling points.

Build relationships: Networking and building relationships with industry professionals, potential clients, and key stakeholders is essential for the success of your marketing and sales efforts. Attend industry events, join relevant associations, and actively participate in online forums and communities to establish yourself as an expert in road construction. Seek opportunities to collaborate with complementary businesses and form strategic partnerships that can help expand your reach.

Invest in digital marketing: In today's digital landscape, online marketing plays a crucial role in reaching and engaging potential clients. Invest in search engine optimization (SEO) to improve your website's visibility in search engine results. Use content marketing to provide valuable information and establish yourself as a trusted authority. Leverage social media platforms to share project updates, industry news, and customer testimonials. Regularly evaluate the effectiveness of your digital marketing efforts and adjust your strategy accordingly.

Here are some tips to enhance your marketing and sales strategy:

• Offer free consultations or estimates to attract potential clients.
• Utilize customer testimonials and case studies to build trust and credibility.
• Consider partnering with local businesses or associations to leverage their networks.
• Stay updated on industry trends and technological advancements that can give you a competitive edge.
• Regularly review and analyze your marketing and sales metrics to measure success.

A comprehensive marketing and sales strategy is essential for the growth and success of your road construction business. By understanding your target market, crafting a compelling value proposition, and utilizing various marketing channels, you will be well-positioned to attract and convert potential clients into loyal customers.

Outline The Management Structure And Key Roles

One crucial aspect of developing a successful business plan for road construction is outlining the management structure and key roles within your company. This step is essential in ensuring effective leadership and coordination of your team throughout the construction process.

In order to outline the management structure, start by identifying the key positions that are necessary for the smooth operation of your road construction business. These positions may include:

• Project Manager: The project manager oversees the entire construction process, including planning, organizing, and implementing the project. They are responsible for managing resources, ensuring compliance with regulations and timelines, and resolving any issues that may arise.
• Operations Manager: The operations manager is responsible for the day-to-day operations of the business, including managing labor, equipment, and materials. They oversee scheduling, procurement, and quality control to ensure that projects are completed efficiently and to the highest standards.
• Estimator: The estimator plays a crucial role in calculating the cost and time estimates for road construction projects. They analyze project plans, review site conditions, and factor in labor and material costs to provide accurate estimates for bidding purposes.
• Finance Manager: The finance manager is responsible for overseeing the financial operations of the business, including budgeting, financial forecasting, and financial reporting. They work closely with project managers to ensure projects are financially viable and profitable.
• Human Resources Manager: The human resources manager is responsible for hiring, training, and managing the workforce. They handle employee relations, payroll, benefits, and compliance with employment laws and regulations.
• Ensure that each key role has clearly defined responsibilities and reporting lines to promote accountability and efficiency.
• Consider hiring experienced professionals who have a proven track record in the construction industry to fill these key roles.
• Regularly review and update the management structure as your business grows and evolves.

By outlining the management structure and key roles in your business plan, you demonstrate to potential investors and stakeholders that you have a well-organized and capable team in place to execute your road construction projects successfully. This step also provides guidance and clarity to your team members, enabling them to understand their roles and responsibilities clearly.

In conclusion, writing a business plan for a road construction company requires careful consideration of various factors. By following the nine-step checklist outlined above, you can ensure that your business plan encompasses all the essential elements necessary for success. Identify your target market, assess demand, and analyze competitors to develop a competitive edge. Conduct thorough market research and analysis, and identify potential risks and challenges to mitigate them effectively.

It is crucial to understand and adhere to the legal and regulatory requirements governing the road construction industry. Clearly define your company's mission, vision, and goals to provide a clear direction for your business. Develop a detailed financial plan and projections to ensure the financial sustainability of your venture. Additionally, create a comprehensive marketing and sales strategy to effectively promote your services and win contracts.

Lastly, outline the management structure and key roles within your road construction company to establish clear lines of authority and responsibility. By following these steps, you will be well-equipped to develop a successful business plan that can guide your road construction company towards profitability and growth.

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BUSINESS STRATEGIES

How to create a construction business plan

• Jeremy Greenbaum
• Sep 7, 2023

When it comes to starting a construction business, a strong foundation is everything. Just like laying the groundwork for a sturdy building, creating a business plan acts as the bedrock for your business's future success.

A construction business plan is a document that outlines the goals, objectives, strategies and operational details for a construction company. It serves as a roadmap to guide you and your stakeholders through the process of starting a business in the construction industry.

By systematically detailing the elements of your business, a construction business plan provides a clear and organized framework for achieving success in the competitive construction market.

Need a way to get your construction business online? How to make a website with Wix’s website builder .

Crafting a thorough construction business plan is crucial for establishing a clear path and securing the success of your venture. Here are the six key components of a construction business plan:

Executive summary

Business name and domain name

Market analysis and research

Operations plan, marketing and advertising plan, financial plan, 01. executive summary.

The executive summary is a concise overview of your entire construction business plan. It provides readers with a snapshot of your company's goals, strategies, market positioning and financial projections. While placed at the beginning of the plan, it's often written after the rest of the plan has been developed. A clear executive summary should capture the essence of your construction business and pique the reader's interest, encouraging them to delve deeper into the plan.

Example of an executive summary for a construction business: "Construction Innovators Inc. is a forward-thinking construction company specializing in sustainable building solutions. With a commitment to quality, innovation and customer satisfaction, we aim to revolutionize the construction landscape. Our expertise ranges from residential developments to commercial spaces, offering eco-friendly designs that meet modern demands. By leveraging cutting-edge technology and a skilled workforce, we're positioned to drive industry advancements while achieving substantial growth. Through strategic partnerships and a customer-centric approach, Construction Innovators Inc. is poised to create a lasting impact in the construction sector."

02. Business name and domain name

Selecting the right business name is crucial for establishing a strong brand identity in the construction industry. A memorable and relevant name can build trust and recognition. Similarly, choosing an appropriate domain name for your business website is essential for online visibility. To generate name ideas, consider using business name generators , incorporating industry-related terms or creative words that reflect your company's values.

Be inspired: Construction business name ideas , Contractor business name ideas

When choosing a domain name , ensure it's easy to spell, memorable and closely related to your company name. Check for its availability and avoid using hyphens or complicated spellings. A well-chosen domain name contributes to your online credibility and enhances discoverability.

Once you’ve landed on a name, take the proper steps to register your business .

03. Market analysis and research

Incorporating a market analysis within your construction business plan is pivotal to understanding your target market, competitors and industry trends. Comprehensive market research helps identify gaps in the market, customer preferences and potential challenges. This knowledge forms the foundation of a robust business strategy that positions your construction company effectively.

04. Operations plan

The operations plan outlines the practical aspects of running your construction business. This section details the physical location, facilities, equipment and staffing requirements. For instance, specifying the type of projects you'll undertake, the scale of operations and the necessary tools and machinery highlights the resources needed to deliver quality services.

05. Marketing and advertising plan

A well-defined marketing and advertising plan is essential for promoting your construction business. Consider strategies like digital marketing, social media engagement, content marketing and attending industry events to showcase your expertise. Tailor your campaigns to showcase your projects, expertise and commitment to customer satisfaction. Building a positive online reputation and leveraging word-of-mouth referrals are key components of marketing a construction business.

Remember that no matter how you choose to promote your business, you’ll want to maintain a consistent brand image. Think about what steps you need to take to build up your visual identity; check out these construction logo ideas and try a logo maker to make your construction logo.

06. Financial plan

The financial plan outlines the monetary aspects of your construction business. It includes details about how you plan on raising money for your business , projected revenues, expenses and profitability timelines. Make sure to define how your construction company will be initially funded, whether through personal investment, loans or investors. Accurate financial projections demonstrate your understanding of the industry and reassure stakeholders about the viability of your business.

A well-structured construction business plan like the one detailed above will provide you with a comprehensive roadmap for launching and growing your construction business successfully. Each section is necessary and contributes to your holistic understanding of your business's vision, strategies and potential for success.

Construction business plan examples: InnovativeBuild Solutions Inc.

InnovativeBuild Solutions Inc. is a dynamic construction company poised to transform the industry through cutting-edge technologies and sustainable practices. Our mission is to redefine construction by delivering innovative, eco-friendly solutions that meet modern demands. With a team of seasoned professionals and a commitment to excellence, we're confident in our ability to leave a lasting mark on the construction landscape. From residential projects to commercial spaces, InnovativeBuild Solutions Inc. is dedicated to shaping a more sustainable future.

Company name and domain name

Company name: InnovativeBuild Solutions Inc.

Domain name: www.innovativebuildsolutions.com

Market analysis: Through thorough research, we've identified a growing demand for environmentally-conscious construction solutions. Our target market includes forward-thinking homeowners, businesses seeking sustainable spaces and local governments promoting eco-friendly infrastructure.

Competitive analysis: We've assessed key competitors in our region, analyzing their strengths and weaknesses. This research allows us to identify gaps in the market and opportunities to differentiate ourselves.

Location: InnovativeBuild Solutions Inc. will be headquartered in a strategic urban location that offers easy access to construction sites and client meetings.

Premises: Our office space will be designed with sustainability in mind, incorporating energy-efficient features and eco-friendly materials.

Equipment: We'll invest in state-of-the-art construction equipment to ensure efficient project execution and maintain high standards of quality.

Staffing: Our team will consist of experienced architects, engineers, project managers and skilled laborers who share our passion for innovation and sustainability.

Digital marketing: We'll leverage digital platforms to showcase our projects, share industry insights and engage with our target audience. Social media, content marketing and email campaigns will be integral to our strategy.

Networking: Participating in industry events and local networking opportunities will help us establish connections and build relationships within the construction community.

Project showcase: Our website will feature a portfolio of completed projects, highlighting our expertise and the value we bring to clients.

Initial funding: We will secure a combination of personal investments and a small business loan to cover startup expenses, equipment purchase and initial project costs.

Projected revenues:

Year 1: $800,000

Year 2: $1,200,000

Year 3: $1,800,000

Expenses: Operating expenses, employee salaries, material costs and marketing investments have been carefully estimated based on industry standards.

Profitability: We aim to achieve profitability by the end of Year 2, driven by increased project volume and strong client relationships.

Benefits of creating a construction business plan

Creating a comprehensive and clear construction business plan is of paramount importance when starting a business. This plan acts as a foundation upon which all activities and decisions are built, fostering a focused and well-structured approach. It offers several key benefits:

Clear vision: A well-defined business plan will help you clarify your vision for your company. It outlines the company's mission, goals and values, providing a cohesive and unified direction for the entire team.

Strategic decision-making: The plan serves as a strategic tool that assists in making informed decisions. It allows you to anticipate challenges, assess risks and identify opportunities within the construction industry.

Resource allocation: A comprehensive plan provides insights into the required resources, both financial and human. This helps in budgeting, estimating costs and allocating resources efficiently.

Target market: Through market research and analysis, the plan outlines the ideal target market and customers. This understanding enables tailored marketing efforts, leading to better customer acquisition.

Competitive edge: A thorough analysis of competitors and the market landscape allows you to identify gaps and opportunities that can be exploited for a competitive advantage.

Funding: When seeking funding from investors or lenders, a well-structured business plan demonstrates the viability and profitability of the construction business. It instills confidence and attracts potential financial support.

Long-term growth: By outlining strategies for business growth, the plan provides a roadmap for expansion, diversification and adapting to evolving industry trends.

Regardless of what type of business you’re starting, it’s essential to incorporate a business website into your plan. A website acts as a virtual storefront, showcasing your company's portfolio, services and testimonials. It enhances brand credibility and accessibility, allowing potential clients to learn about your business and contact you easily.

Learn more: How to make a construction website

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Construction Business Plan Template

Construction company business plan template.

If you want to start a construction business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow all types of construction businesses, including commercial construction, building construction and residential construction.

Construction Business Plan Outline: How To Write a Construction Business Plan

Below are links to each section of a construction business plan:

• Executive Summary – The executive summary is the most important part of your business plan. It’s where you explain what your business is and why it will be successful.
• Company Overview – This section of your construction business plan should include a brief business description, your vision and mission statement, and the company’s core values.
• Industry Analysis – This section of your plan will provide an overview of the construction industry, including market size, growth outlook, major players, and competitive landscape.
• Customer Analysis – In this section of your plan, you will identify and describe your target market(s).
• Competitive Analysis – In this section, you will analyze your competitors and explain how you plan to differentiate your company from them.
• Marketing Plan – Your marketing plan should include an overview of your marketing goals, strategies, and tactics.
• Operations Plan – Your operations plan should describe how you will produce your product or service, as well as the people and resources needed to do so.
• Management Team – In this section, you will introduce the members of your management team and their experience and qualifications.
• Financial Plan – Your financial plan should include your financial statements such as the income statement, balance sheet, and cash flow statement.
• Appendix – The appendix of your plan should include any additional supporting materials, such as market research reports, resumes, licenses and permits.

Next Section: Executive Summary >

Construction Business Plan FAQs

What is the easiest way to complete my construction business plan.

Growthink's Ultimate Construction Business Plan Template allows you to quickly and easily complete your Construction Business Plan.

Where Can I Find a Free Construction Business Plan PDF Download?

You can download our construction business plan PDF template here . This is a business plan template you can use in PDF format.

What Is a Construction Business Plan?

A construction business plan provides a snapshot of your construction business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Business Plan for a Construction Company?

The construction industry is tough. If you’re a contractor looking to start a small construction business or construction services company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your construction business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes. As always, we are here to help you write a business plan and guide you through the steps of taking your business idea from dream to reality.

What Are the Sources of Funding for Construction Businesses?

The main sources of funding for a small construction business are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a construction business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will generally not fund a construction business.

How Do You Start a Construction Business?

Please see this article on our website: How to Start a Construction Business

What Are the Keys to Success for a Construction Business?

Below are some of the keys to success in the construction business:

• Vision & Focus: determine the type of construction business you want to operate and stick to that vision.
• Create your business plan: Your plan will help you set goals and outline how to achieve them.
• Get licensed, bonded, and insured: before you can bid on your first job, you need to investigate and meet the requirements for local and state licenses and do what you need to do to secure them, get your worker’s compensation and liability insurance, and find out how much you need to be bonded for.
• Build a winning team: Hire and train a team of employees with the right skills. Remember that since construction is seasonal and cyclical, you must also be willing to downsize if/when the workload decreases.
• Purchase wisely: be careful not to overspend on salaries and equipment. Consider renting equipment when possible.
• Properly price jobs: Keep factors such as overhead and actual production costs (materials, labor, inspections, etc.) in mind when pricing jobs to ensure a healthy profit on all projects.

CONSTRUCTION BUSINESS PLAN OUTLINE

• Construction Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Construction Business Plan Summary

Other Helpful Business Plan Articles & Templates

How to Write a Construction Company Business Plan (12 Steps)

You are starting a construction business. You own a construction company. Do either of those statements sound like you? If so, you need a construction company business plan. Building a construction company is hard work, but you don’t reach success on hard work alone. You also need strategic planning, an in-depth understanding of the competition, and a way to finance your business. These are all things that construction business plans address. In this post, we take a deep dive into how to write a business plan for a construction company. Read on to learn everything you need to know.

Why Do You Need a Business Plan for Your Construction Company?

Before you get too deep into “how” to write a home-building business plan, it’s helpful to understand “why” you should write one. There are three main considerations here: competition, growth, and financing.

Competition

The 50 U.S. construction companies with the highest annual revenue all made more than $1.5 billion in 2020 , with the highest-grossing company topping $14.4 billion. This is the level thousands of construction companies in the U.S. and around the world are trying to reach, and the fight to get there is fierce. With that in mind, you need to understand your competition. This is a primary purpose of a construction company business plan. You probably already know who your competitors are, but you need to do market research and write it all down. A construction or general contractor business plan will force you to do that.

Like it or not, if you’re not growing, you’re more than likely dying in the construction industry. And your financial backers will want to see that you intend to grow. That means you need to have a plan for growth — how to achieve it and how to manage it when it happens.

How are you going to fund the expansion of your business? How will you get the initial capital to buy equipment? There are plenty of questions related to finances when you’re building a construction company. And any large or small construction company business plan will answer them and help you get the financing you need in the process.

Two Types of Information to Include in a Construction Business Plan

The information you include in your commercial or residential construction business plan will fall into two categories: industry information and general business information. Both are important to your business for different reasons. Perhaps the most important reason to include thorough information in your business plan is that it demonstrates your knowledge of the industry and business in general to the investors and banks who will read the plan when considering you for a loan. See below to learn more.

Industry information:

What do you know about the construction industry that others don’t? In other words, what makes your approach to your construction business different from the rest? This is what investors in your business will want to know as they try to gauge your chance of success. Don’t rely on empty buzzwords here — words like friendly, service, reliable, and the like. These are fine words, but you need to be more specific. How does what you know about the construction industry make you capable of running a successful construction business? Make sure those points are clear in your construction company business plan.

General business information:

In addition to your expertise in home building, you need to demonstrate some knowledge of general business practices. That means construction business plans need to have detailed information on the basic running of the business, the plan to get construction jobs, cash flow, corporate taxes, and similar items.

How to write a construction business plan

A business plan for a construction company is not a single page of text. It’s a complex, multi-part document that requires a lot of information. While not all construction company business plans are the same, most of them have a similar format. They include 12 key sections, which we explore in more detail below.

Executive Summary

Your executive summary is your introduction. It needs to summarize the rest of the document but not go into too much detail. Try to limit the executive summary section to a single page if at all possible, and cover topics like the following:

• The reason you are starting a construction company
• Your goals for the business
• Where you plan to operate and offer residential construction services
• Your estimated business expenses and profits
• How your home building business will fit into the existing market

Again, don’t go into too much detail here. The details will come later in the business plan. Just hit the high points.

Company Description

The second part of your construction business plan will echo some of the points you raised in the executive summary, but it will go into deeper detail. In the company description section, the takeaway point for a reader should be why you think your business will be successful. To that end, you need to describe any specialties you or your business partners have, any special positioning you can achieve within the market, and any revenue streams or reduced expenses that can make you more competitive. You will also need to describe the existing competition here. Who are your competitors, how successful are they and why do you expect to outperform them? These are all questions your company description should answer.

Operational Plan

You will get into even more detail in this section. But instead of focusing on who you are and what your business will be, you will use the operational plan section to describe how your business is going to run day in and day out. You’ll need to cover a few key areas: Technology: List and describe the pieces of technology and equipment you will use in the operation of your construction business. This can include initial construction equipment purchases and office technology like computers, programs, and even home design software .

Bidding processes: How do you plan to bid on residential construction jobs? This is an important part of generating revenue for your construction company, so it needs to be described in detail in your business plan.

Production schedules: When you get a home-building job, you are instantaneously on a tight schedule. As you know, it takes a lot to take a home from paper to real life, and the logistics behind that process are complex and unforgiving. So, make sure your business plan demonstrates your knowledge of production schedules and, more specifically, how you plan to structure your company’s production schedules.

Inventory partners: Being willing to build homes is one thing, but having the right partnerships in place to get the job done is entirely another. Which vendors and suppliers will you work with? Why? Do you have any existing relationships that could prove beneficial to your business? Answer these and any related questions in your operational plan.

Market and Competition

You’re probably not going to be the first construction company in town. Who else is already established in your intended service area? How successful are they? Your construction company’s business plan needs to contain an in-depth analysis of the competition you’re going to face, as well as the market for residential construction services in the place you plan to operate. The reason why is simple. You need to know who your competitors are so you can see what they’re doing and look for ways to grab some market share from them. And you need to know whether people want the service you are going to provide. This section will cover all of that — for both your knowledge and that of your financial backers.

Construction is a service, but it contains within it multiple related services that you can choose to offer or not offer to your customers. This is going to be an important part of your business plan — starting a construction business without a list of services you will provide is like opening a store without knowing what you’re going to sell inside it. So, make a list. Here are some of the construction-related services you may want to consider:

• Residential construction
• Commercial construction
• Home design
• Landscape work

Sales & Marketing

You may not be a marketer at heart, but you’re going to have to have a plan to market your construction business and bring in home-building jobs. The sales and marketing plan you write in your business plan should be as detailed as possible. Include information on the following subtopics:

• Your marketing budget
• Your company’s marketing assets, such as a website
• Advertising plans (such as billboards, newspaper ads, and search engine advertising)
• Whether and how you plan to leverage social media
• Loss leader plans, such as offering free home design consultations
• How you will measure the success of your marketing efforts

In addition to marketing, this section of your construction company business plan will need detailed information on your sales processes. Will you have dedicated salespeople? How will your sales team get leads? Will salespeople be paid on commission? Answer these questions and more.

Managers can make or break a construction business. These are the leaders of your company — the ones who will define the path your business follows and bear the responsibility for the successes and failures you have along the way. That’s why this is an essential part of your home-building business plan. Management may shift over time, but at the start, you need to have a good idea of who’s going to be in charge of what. You will also need to include an explanation of why you have chosen these people, who they answer to, and what you are planning to pay them.

For financial backers, this is going to be one of the most important sections of your business plan. They want to know how you plan to manage the money they may give you so they have an idea of whether this is a sound investment. Give them as much detail as possible. Cover everything from your revenue projections and operational costs to employee wages and the price of your services. Wherever possible, you need to include exact figures based on hard data and research instead of soft estimates based on your own beliefs. Remember — lenders and investors have a head for numbers, so they will immediately notice if you’ve left something important out.

The funding section of a business plan for a construction company is an extension of the finance section, but it’s not the same thing. This is where you describe how you plan to obtain the money you need to start, run, and expand the business. The audience reading your business plan will hopefully play a part in the funding — that’s the whole idea, anyway — but you need to convince them that you will be able to use their funds wisely to generate revenue. Be specific about how much startup funding you’re going to need and why. Go into detail about how you will repay a loan or generate returns for investors. Describe how initial funding will be used in your business — to buy equipment, hire talented employees, market your business, and so on. With these bases covered, you will set yourself up to receive the funding you need to get this business off the ground.

Financial Projections

You’re hoping for a bright future for your new construction company. That’s a given. But you need to show that bright future with the financial projections in your business plan. Include projections for revenue, expenses, and profits for five years out from your starting date. Don’t just say you plan to bring in $100 million by the fourth quarter of year three — show the numbers behind how you’ll get there. You will be able to reference the information from the other sections of your business plan to support your projections.

Funding Request

If you need investments or a loan to start your construction business, you need to include in your business plan a specific funding request. This is where you ask for the money you need. Here again, you need to provide some detail:

• How much money do you currently have for the business?
• How much are you contributing alongside the investment or loan you are seeking?
• What assets do you already own, and what assets do you still need to acquire?

Many of the facts and claims you have made in other sections of your construction company business plan will have supporting information or related documents that won’t quite fit. The appendix is where you include those references. Any extra information that could help financial backers understand your proposed business should be included here. And don’t worry — this section will not likely be read in its entirety, so you can include everything. In general, more information in a business plan is better than less.

Final Thoughts

Writing a construction company business plan is a big task, but if you break it down into small steps, you can get it done. From the executive summary to the appendix, your business plan needs to demonstrate your ability to achieve success in the residential construction industry. With your business plan written and your company started, you’ll need to get home-building jobs and please your clients. Cedreo can help with that. Our home building software can help you quickly create 3D home designs to help clients visualize the project and make them much more likely to close the deal with you. Interested? Learn more about our home building software here, or contact us for more information.

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Construction Business Plan Template

Written by Dave Lavinsky

Construction Business Plan

You’ve come to the right place to create your construction business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their construction companies.

Sample Construction Business Plan Outline

Below is a construction business plan example to help you create each section of your own construction business plan:

Executive Summary

Business overview.

VB Residential Construction Company is a startup construction company located in Milwaukee, Wisconsin. The company is founded by two cousins, Victor Martinez and Ben Schmidt. Together they have over 20 years of experience in constructing homes from design concept, remodeling and renovating homes. They are highly skilled in all aspects of construction and have garnered a positive reputation in the local construction community for their ethical practices and competitive skill set. Now that Victor and Ben have an extensive network of clients and contacts, they have decided to begin their own residential construction company.

Product Offering

The following are the services that VB Residential Construction Company will provide:

• Custom home building/design build
• Home remodeling and renovation
• Project Management
• Kitchen and bath construction

Customer Focus

VB Residential Construction Company will target those individuals and industry professionals requiring home construction services in Milwaukee, Wisconsin. Those individuals are landowners looking to develop homes on their lots, architects who have clients needing homes built, developers who have the vision but need a company to make it a reality, and households needing home remodeling services.

Management Team

VB Residential Construction Company will be led by Victor Martinez and Ben Schmidt. Together they have over twenty years of construction experience, primarily in residential builds, remodeling, and renovation. They both started at a young age working and learning from their fathers. When they graduated from high school, their fathers got them jobs at the construction company they were employed at. The four family members worked together for ten years at the construction company. The fathers recently decided they were going to retire from the industry which prompted Victor and Ben to branch out on their own and start their own residential construction company.

Success Factors

VB Residential Construction Company will be able to achieve success by offering the following competitive advantages:

• Friendly and knowledgeable contractors who are able to take any project from concept to reality.
• Unbeatable pricing – Clients will receive the best pricing in town for services on any project while maintaining the best quality and customer satisfaction.

Financial Highlights

VB Residential Construction Company is seeking $200,000 in debt financing to launch its construction business. The funding will be dedicated towards securing a small office space, purchasing two trucks, and purchasing all the construction equipment and supplies. Funding will also be dedicated towards the advertising agency and three months of overhead costs to include payroll of the staff, rent, working capital, and monthly fees to the accounting and human resources firm. The breakout of the funding is below:

• Trucks: $40,000
• Construction equipment, supplies, and materials: $100,000
• Advertising agency in charge of promotions: $10,000
• Three months of overhead expenses (rent, payroll, HR and accounting firms): $40,000
• Working capital: $10,000

Company Overview

Who is vb residential construction company.

VB Residential Construction Company is a newly established contracting company located in Milwaukee, Wisconsin. Founded by cousins, Victor Martinez and Ben Schmidt, they have over 20 years experience in the construction industry. VB specializes in residential remodeling, kitchen and bath construction, as well as custom home building. VB Residential Construction Company also offers residential design, construction, and project management services. VB prides itself in delivering a level of expert craftsmanship to fulfill the vision for the client while exceeding expectations at exceptional value.

Company History

VB comes from the initials of the owners, Victor Martinez and Ben Schmidt, two cousins who have been working in the construction industry most of their lives. Both of their fathers spent decades as contractors and raised their sons working and learning the construction trade. The four have been working for another residential contractor in Milwaukee and have built and remodeled numerous homes for multiple builders and clients. Now that both of their fathers are retiring from the construction industry, Victor and Ben have decided to start their own residential construction company and use their years of experience, expertise, and contacts to be an independent residential contractor.

Since incorporation, VB Residential Construction Company has achieved the following milestones:

• Registered VB Residential Construction Company, LLC to transact business in the state of Wisconsin.
• Located a small office space to have a physical address for the company as well as a receptionist.
• Reached out to their numerous contacts to include real estate agents, developers, architects, and landowners to advise them on their upcoming construction company in order to start getting construction contracts.
• Began pricing out costs for trucks and necessary construction equipment.
• Began recruiting a team of contractors that cover different areas of construction to include mechanical, plumbing, electricians, and roofing.

The following will be the services VB Residential Construction Company will provide:

Industry Analysis

Revenue for the Construction industry is expected to continue growing over the five years as demand for new housing expands. Revenues are expected to reach $107 billion.

Relatively low interest rates, coupled with rising per capita disposable income, is expected to support individual investment in new homes, providing an opportunity for industry revenue growth over the next five years.

Per capita disposable income is expected to rise steadily over the next five years, while concurrently, unemployment will drop, proving favorable conditions for industry growth.

Housing starts are expected to rise an annualized 2.9% and this growth is projected to stem partly from forward-looking consumers that choose to purchase homes while interest rates are low. Relatively low housing stock and relatively low interest rates are expected to lead demand for industry services to increase over the next five years.

Customer Analysis

Demographic profile of target market.

The precise demographics for Milwaukee, Wisconsin are:

Customer Segmentation

VB Residential Construction Company will primarily target the following customer profiles:

• Households in search of home remodeling services
• Landowners who would like to build homes on their lots
• Architects who have clients that need home building or remodeling services
• Developers who have already partnered with landowners and/or architects and are in search of a residential contractor

Competitive Analysis

Direct and indirect competitors.

VB Residential Construction Company will face competition from other companies with similar business profiles. A description of each competitor company is below.

JM Remodeling

JM Remodeling has been in business in Milwaukee, Wisconsin since 1990. They are a full-service design and build company. JM Remodeling specializes in residential and commercial restoration and renovation including custom carpentry, kitchens, bathrooms, roofing, siding, dormers, additions, home gyms, home offices, porches and decks, and mechanical services. JM Remodeling carries a staff of plumbers, electricians, journeymen carpenters, restoration specialists, roofers, siders, sheet metal workers, and expert estimators. JM Remodeling also has an apprenticeship program to train employees within the company. They are licensed, bonded and insured and also part of the National Association of Remodeling Industry (NARI). JM Remodeling also provides warranties on all their services. The work is guaranteed by labor warranties, factory warranties, and extended warranties.

Cream City Construction

Cream City Construction has more than 50 years experience in home design, remodeling and renovation in the Greater Milwaukee area and Southeastern Wisconsin. The home remodeling services they provide are additions, whole house remodeling, kitchens, bathrooms, lower levels, master suites and historic renovations. Cream City Construction is a design build company that works with the client to create the design plans, generate project costs, and build the project.

Cream City Construction is owned and managed by Todd Badovski and Jim Grote. Together they have decades of experience and have spent years refining the skills required to run a high end, quality driven remodeling company. The majority of their projects come from repeat business or referrals from clients delighted with their previous service. Cream City Construction is also a member of the National Association of Remodeling Industry (NARI) as well as the Historic Milwaukee Incorporated.

Sazama Design Build Remodel, LLC

Former restaurant owner Don Sazama established Sazama Design Build Remodel, LLC in 1987 after becoming a Master Carpenter. He wanted to merge his passions of business and design and expand his skills in carpentry and architecture. Don’s firm has completed over 700 homes and won 11 awards from the Milwaukee Home and Living magazine. Sazama Design Build Remodel builds homes that are modern and luxurious and have completed many large remodels of bathroom and kitchen renovations. Sazama likes to collaborate with firms such as Ivy Interiors and an award-winning landscape designer, Gingko Leaf Studio. Sazama Design Build Remodel can build and design all aspects of a home – from a home office, outdoor entertaining area, serene spas, and inviting kitchens. The team at Sazama is able to do a historic renovation, build or renovate into something modern and posh, or keep it traditional.

Competitive Advantage

VB Residential Construction Company will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

VB Residential Construction Company will offer the unique value proposition to its clientele:

• Highly trusted and professional contractors with over 20 years of experience remodeling, renovating, and building homes.
• Unbeatable pricing to its clients – VB Residential Construction Company does not mark up its services at a large percentage. They will offer the lowest prices in town.

Promotions Strategy

The promotions strategy for VB Residential Construction Company is as follows:

Word of Mouth/Referrals

Victor and Ben have built up an extensive list of contacts over the years providing home construction services for numerous highly satisfied clients. Most of the clients are repeat customers and have also referred them to other associates for home projects. These referrals and repeat customers are very likely to use VB Residential Construction Company instead of the previous construction company Victor and Ben were employed at.

Professional Associations and Networking

VB Residential Construction Company will become a member of construction and professional associations such as the National Association of Remodeling Industry (NARI) and the Milwaukee Chamber of Commerce. VB will also become a member in associations where other builders, developers, and architects are a part of. They will focus their networking efforts on expanding their client network.

Print Advertising/Billboard

VB Residential Construction Company will invest in professionally designed print ads to display in programs or flyers at industry networking events. They will also invest in two billboards to display in highly trafficked areas of town.

Website/SEO Marketing

VB Residential Construction Company will utilize the same advertising company that designed their print ads and billboards to also design their website. The website will be well organized, informative, and list all their services that VB is able to provide. The website will also list their contact information and a gallery of pictures that show their previous projects. The advertising company will also manage VB’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Milwaukee residential contractor”, “contractor near me”, or “residential contractor near me”, VB Residential Construction Company will be listed at the top of the search results.

The pricing of VB Residential Construction Company will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for VB Residential Construction Company.

Operation Functions:

• Victor Martinez and Ben Schmidt will be the owners and managers of the company. They will oversee all staff, contractors, and subcontractors. They will also act as project managers for every job they receive and handle all pricing and bids to the client.
• Victor and Ben will employ a team of contractors under them that will have an array of skill sets. The contractors will be trained and experienced either in plumbing, mechanical, electrical, roofing, or siding. Not all contractors need to be certified in all trades, but they need to be certified in at least one of the trades.
• Office manager/assistant to be located at the small office. This person will handle all incoming calls, assist with visiting clients, bookkeeping and maintain files.
• Victor and Ben will utilize a third-party human resources company to handle all hiring, onboarding, payroll, and benefits for the staff. The HR company will also handle all employee issues.
• Victor and Ben will also pay a third-party accounting firm to manage all the high level accounting and tax payments.

Milestones:

VB Residential Construction Company will have the following milestones complete in the next six months.

3/1/202X – Finalize contract to lease small office space

3/15/202X – Execute advertising agency contract 4/1/202X – Begin networking and placing bids for construction jobs

5/1/202X – Begin recruiting and hiring team of contractors

5/15/202X – Purchase all necessary construction equipment, supplies, and trucks

6/1/202X – Start on first official job as VB Residential Construction Company

Victor and Ben are highly skilled at project management and residential construction. They are also both certified in plumbing, electrical, and mechanical. In the next few years, they will be certified as Master Carpenters.

Financial Plan

Key revenue & costs.

The revenue drivers for VB Residential Construction Company are the upcharge they will charge to the clients for their services. VB will purchase or subcontract a service at cost and will charge a 15% markup in order to obtain the markup fee. 15% is below the normal 25%-30% that other competing residential contractors charge.

The cost drivers will be the overhead costs required in order to maintain a construction company. The expenses will be the costs to purchase and maintain construction equipment and trucks, payroll and overhead costs for the staff, and rent and utilities. Other expenses will be the cost for the advertising agency, accounting firm, human resources firm, and membership association fees.

Funding Requirements and Use of Funds

VB Residential Construction Company is seeking $200,000 in debt financing to launch its construction business. The funding will be dedicated towards securing a small office space, purchasing two trucks, and purchasing all the construction equipment and supplies. Funding will also be dedicated towards the advertising agency and three months of overhead costs to include payroll of the staff, rent, and monthly fees to the accounting and human resources firm. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Monthly Average Contract Amount: $20,000
• Growth in Average Monthly Contracts: 10%

Financial Projections

Income statement, balance sheet, cash flow statement, construction business plan faqs, what is a construction business plan.

A construction business plan is a plan to start and/or grow your construction business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your construction business plan using our Construction Business Plan Template here .

What Are the Main Types of Construction Companies?

Construction companies can be classified according to the type of constructions that they perform. Some are small renovation contractors, others are new home builders and others are commercial construction companies.

What Are the Main Sources of Revenues and Expenses for a Construction Company?

Construction companies get their primary source of revenue from individual contracts for new homes, remodeling projects or commercial projects.

The key expenses for construction companies are office space rent, salaries and wages, and equipment costs. 

How Do You Get Funding for Your Construction Business Plan?

There are many options for financing a construction company like SBA loans, commercial loans, personal loans, or line of credit. There are also equipment funding opportunities that cover expenses associated with necessary tools, machinery and other equipment. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Construction Business?

Starting a construction business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Construction Business Plan - The first step in starting a business is to create a detailed construction business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your construction business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your construction business is in compliance with local laws.

3. Register Your Construction Business - Once you have chosen a legal structure, the next step is to register your construction business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your construction business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Construction Equipment & Supplies - In order to start your construction business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your construction business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful construction business:

• How to Start a Construction Business

Where Can I Get a Construction Business Plan PDF?

You can download our free construction business plan template PDF here . This is a sample construction business plan template you can use in PDF format.

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Construction Company Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Construction & Engineering Industry » Construction Business

Are you about starting a construction company ? If YES, here’s a complete sample construction business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a construction business. We also took it further by analyzing and drafting a sample construction marketing plan template backed up by actionable guerrilla marketing ideas for construction businesses. So let’s proceed to the business planning section.

A Sample Construction Company Business Plan Template

1. industry overview.

The construction industry can comfortably boast to be responsible for the infrastructural development of the world. As such, the development of any country or city can be said to be the handiwork of construction companies and other stakeholders.

In other words, all the edifices, bridges, dams, roads, estates, campuses, shopping malls, office complexes, skyscrapers and massive structures that you see around are all products of the construction industry. Starting a construction business is capital intensive simply because of the type of heavy duty equipment that is required to carry out a construction project and also the cost of managing a large workforce.

Despite the fact that the construction industry requires huge start – up capital, the industry is highly profitable, especially if you have the expertise and capacity to deliver quality jobs. The major clients for construction companies are governments and the private sector.

Construction giants all over the world head towards developing countries, because they know that they are going to get juicy construction contracts there. Unlike in advanced economy, in developing countries and undeveloped world, there are loads of construction works to be done.

The fact that they have infrastructure deficit means that the government must be up and doing in terms of road constructions, bridge construction, public facility construction (hospitals, schools, office facilities and estates et al) and dams constructions.

After a war, the construction industry is one of the major stakeholders that contribute in the rebuilding of a country. In so doing, they work with governments in ensuring that basic infrastructures are restored and of course it will always ends up a win – win situation for both parties.

The government gets what they want and the construction company and contractors get good returns for delivering the projects.

Over and above, the success of a construction company to a larger extent depends on their relationship with the biggest clients in the industry; the government of any country. No doubt there is always enough construction contracts to go round as long as a construction company is competent and well positioned. They won’t lack construction contracts from both the government and the private sector.

2. Executive Summary

Shannon Berg Construction Company is an international construction company that has its headquarters in Grand Rapids, Michigan – USA. The fact that we are based in the united states does not in any way restrict our scope of operations to the United States of America.

We are an international construction company and we work for our clients (governments and private sectors) in any part of the world.

Shannon Berg Construction Company will be specialized in the constructions of skyscrapers, bridges, stadiums, roads, dams, Office complex, shopping malls, schools, campuses and estates et al. As a matter of fact, we are going to be known for delivering world class structures all over the globe.

Creativity, excellence and timely completion of construction projects will be our signature. We intend starting our construction business on a small scale in Grand Rapids, Michigan, but we have a bigger picture – to have our presence in any part of the world that our clients wants us to work.  We hope to achieve this feat within the first 10 years of launching the company.

As part of our plans to make our highly esteemed customers our number one priority and to become a global construction brand, we have perfected plans and strategies that will enable us work with our clients in delivering projects that can favorably compete with the best in the industry at an affordable and reasonable price within the stipulated completion date barring any unforeseen circumstance.

Shannon Berg Construction Company is fully aware that starting a construction business requires huge capital base, which is why we have perfected plans for steady flow of cash from private investors who are interested in working with us.

We can confidently say that we have a robust financial standing and we are ready to take on any construction project that comes our way, as long as the project is duly commissioned by the required authority.

Shannon Berg Construction Company will be owned by the principal partner; Engr. Shannon Berg and other partners (Nani David, Lois Scotland and Christopher Parkston). They also have plans in the pipeline to sell the shares of the company in the nearest future to interested investors who would want to be part owners of the company.

Shannon Berg who is the principal partner has well over 25 years of experience in the construction industry. Before starting his own construction company, he was a senior project manager and consultant with one of the world’s largest construction company based in Germany.

Engr. Shannon Berg, Nani David, Lois Scotland and Christopher Parkston will be the major financier of the company. Nonetheless, we have made a concerted decision not to limit the number of investors with similar investment ideology that may want to invest in the business.

This is necessary in order for us to be able to retain financial flexibility. Ideally, our plan is that no investment will be less than $1,000,000, which would purchase a 1 percent equity position. It is our desire that all equity partners be limited partners.

3. Our Products and Services

Shannon Berg Construction Company is a construction company that is set to undertake both small construction projects and massive construction projects for governments, private sectors and for individuals which is why we do not intend to place limitations of the scope of the projects we handle and what we do.

We know that if we are good at what we do, it will make it easier for our brand to grow beyond Grand Rapids, Michigan to other parts of the United States of America and the rest of the world. Our business offering are listed below;

• Road Construction
• Bridge Construction
• Dam construction
• Airports and Helipads Construction
• Seaports Construction
• Skyscrapers construction
• Estate construction
• Public facility construction (hospitals, schools, shopping malls, office complexes and industrial facilities et al)
• Construction of residential facilities
• Property Makeover Services
• Construction Consultancy and Advisory Services

4. Our Mission and Vision Statement

• Our vision is to build a first class construction company that will have active presence in North America, South America, Africa and Asia.
• At Shannon Berg Construction Company, our mission and values are to help governments, the private sector and individuals in the United States of America and throughout the world realize their dreams of building a world class structure that can compete on a global stage with the best in the construction industry.

Our Business Structure

Shannon Berg Construction Company intend starting small from Grand Rapids, Michigan, but with a vision of growing the business to becoming a global construction brand with presence in all the continents of the world. In order to achieve this vision, we just have to position our company for growth and ensure that we hire dedicated and highly competent employees at all levels.

Shannon Berg Construction Company will ensure that we build a team that will work together towards achieving the company’s vision. We will build a business that has the right structures and process in place that can support growth; a business that runs on autopilot.

In view of the above, we have made provisions for the following position in our organization based on the size of the company we intend starting but as the business grows, we will create senior level positions and also create a structure that will support the business growth at every growth and expansion stage;

• Chief Executive Officer (President)

Project Manager

Civil Engineer

• Structural Engineer
• Quantity Surveyor

Land Surveyor

Company’s Lawyer/Secretary

Admin and HR Manager

Business Developer

• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for the day to day running of the business
• Responsible for handling high profile clients and deals
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for the planning, management and coordinating all projects on behalf of the company
• Supervises projects
• Ensures compliance during project executions
• Provides advice on the management of projects
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of ongoing projects
• Responsible for overseeing the accounting, costing and billing of every project
• Represents the organization’s interest at various stakeholders meetings
• Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.
• Responsible for preparing bids for tenders, and reporting to clients, public agencies and planning bodies
• Ensures that sites meet legal guidelines, and health and safety requirements
• Assesses the environment impact and risks connected to projects
• Responsible for judging whether projects are workable by assessing materials, costs and time requirements
• Draws up blueprints, using Computer Aided Design (CAD) packages
• Discussing requirements with the client and other professionals (e.g. architects and project managers et al)
• Responsible for managing, directing and monitoring progress during each phase of a project
• Responsible for creating building designs and highly detailed drawings both by using the hands and by using specialist computer – aided design (CAD) software
• Works around constraining factors such as town planning legislation, environmental impact and project budget
• Writes and presents reports, proposals, applications and contracts
• Adapting plans according to circumstances and resolving any problems that may arise during construction
• Works with project team and management to achieve a common goal
• Responsible for applying for planning permission and advice from governmental new building and legal department.
• Responsible for undertaking land surveys/measurements using a variety of specialist technical equipment such as theodolites, laser alignment devices and satellite positioning systems et al.
• Responsible for presenting data to clients
• Responsible for producing and advising about construction plans and drawings
• Responsible for advising about technical matters and whether the construction plans are viable
• Responsible for drawing up contracts and other legal documents for the company
• Consult and handle all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial/ securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
• Develops company policy and position on legal issues
• Researches, anticipate and guard company against legal risks
• Represents company in legal proceedings (administrative boards, court trials et al)
• Plays a part in business deals negotiation and take minutes of meetings
• Responsible for analyzing legal documents on behalf of the company
• Prepares annual reports for the company
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.
• Identifies, prioritize, and reach out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information (manage the company’s CRM system)
• Represents the company in strategic meetings with government agencies, private sectors and contractors
• Helps increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

• Receives Visitors/clients on behalf of the organization
• Receives parcels/documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distributes mails in the organization
• Handles any other duties as assigned the line manager

6. SWOT Analysis

Surviving in the business world as a construction company requires more than knowing how to deliver standard projects but also how to network with key people that matter; decision makers that can decide who a project is given to and all that.

We know that it will be a bit difficult to compete with already established construction companies in the United States especially because we are new in the industry.

In order to properly position our company for growth and to favorably compete in the construction industry, we engaged the services of a Dr. Joe Whyte, a renowned HR and business consultants in the United States of America to help us run a SWOT analysis.

It is important that we know our strength, our weaknesses, and the opportunities that we can leverage on in the industry and the threats that we are likely going to be confronted with.

With that, we will be able to map out strategies that will not only help us to survive in the industry but also to build a global construction brand. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Shannon Berg Construction Company;

Shannon Berg Construction Company can confidently boast of having a competent and highly experienced management team who are regarded as some of the best hands in Michigan.

Although we are a new construction company, but our president and board of trustee are respectable people in the United States of America who have served the US government in various capacity; we are a construction company that has the right network that is suitable for the kind of business we are into.

Well the fact that we are a new construction company could count as a weakness. It is normal for clients to think twice before awarding construction contracts to newbies in the industry.

Another weakness that can count against us in the industry is the fact that we may not have the financial muscles to drive the business the way we ought to drive it. We require huge financial base to be able to acquire some of the latest heavy duty construction equipment.

• Opportunities:

Our business concept, our mission and vision puts us at an advantage in the industry. We will start small to build trust within Grand Rapids, Michigan and there are loads of opportunities for us there simply because we are well positioned to work with both the state government and the highly organized private sector.

Generally in the construction industry, both the already established construction companies and start – up construction companies are subject to threat from government policies, global economic downturn and unforeseen natural disasters (disasters that may cause setback).

These are the threats that we are likely going to face as a newbie construction company in Grand Rapids, Michigan. Another threat that we are likely going to face is the arrival of a big construction company in the location where our business has strong presence.

7. MARKET ANALYSIS

• Market Trends

The trend in the construction industry is that construction companies are always coming out with processes that will help them achieve more within a short period; construction jobs can be time consuming especially the construction of massive infrastructures.

Most players in the construction industry are fully aware that the government of any country or state is the biggest clients they can get and they do all the lobbying and horse trading to ensure that they get government contracts.

No doubt there are loads of big time investors that have stakes in the construction industry, but one thing is certain, there is room big enough to accommodate both the big construction companies and the small construction companies.

What smaller construction companies need to do to survive in the industry is to concentrate on developing estates, schools, hospitals and hotels et al before bidding for big construction contracts like road construction, bridge construction, dam construction and skyscrapers et al.

Another obvious trend in the construction industry is subletting of contracts. It is now obvious that construction giants leverage on their brands to win contracts and in some cases after they have won the contract.

They will go ahead to sublet the contract to smaller construction company that they trust can deliver to execute the project at an agreed fee that will be good enough for both parties to make profits. Smaller construction companies position themselves to be able to leverage on such opportunities once it present itself.

8. Our Target Market

Our target market cuts across governments at all levels and countries, the organized private sector and people of different class and from all walks of life. We know that our selling points will be our excellent and timely delivery of construction projects using global best practices.

We will start with the local market, people, organizations and the government in Michigan, but we hope to spread our nets to clients from other states in the US and thereafter other countries of the world.

Shannon Berg Construction Company will be known for working with smaller clients (various individuals) as well as working for bigger clients (various governments and organized private sector). Below is a list of the people and organizations that we have specifically designed our services for;

• Organized private sector (Corporate organizations)
• Land Owners
• Businessmen and Businesswomen
• University Campuses
• Foreign investors who are interested in owning properties in the United States of America
• The government of the United States of America (Government contracts)
• The governments of other nations of the world

Our Competitive Advantage

We are quite aware that there are big – time investors and construction companies who are well recognized in the construction industry, and we maybe have to compete with them when it is time to bid for juicy government contracts.

It might be challenging competing as a newbie in the construction industry, especially in a highly organized market like that of the United States of America, which is why we were deliberate in choosing our board members. Our competitive advantage is not limited to the crop of highly experienced professions that are members of our management team but also our board members.

Our board members are highly respected professionals in the United States who have served the government of the United States at various capacities; people who are accomplished business gurus and people who have the right connections and experience to make things happen with little or no struggle. For us, it is indeed part of the competitive advantage that we are bringing to the market.

Another positive for Shannon Berg Construction Company is the fact that our Chief Executive Officer / President is a renowned Civil Engineer, he has robust experience in the construction industry and he has worked extensively as a senior project manager for one of the world’s leading construction companies.

He is sure going to bring is experience, expertise and network (connections) to make Shannon Berg Construction Company one of the leading construction brand in Grand Rapids, Michigan and also active player in the global construction market.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Shannon Berg Construction Company was established with the aim of maximizing profits through delivering quality and standard construction works for our highly esteemed clients. We will ensure that we generate income from every available means within the construction industry. Below are the sources we intend exploring to generate income for Shannon Berg Construction Company;

• Construction of residential apartments

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

We have relationship with major stakeholders in the real estate and construction industry in Grand Rapids, Michigan and also in order states in the US and we are sure of getting key construction contracts to kick start of business. Below are the projections that we were able to come up with for the first three years of Shannon Berg Construction Company;

• First Year-: $2,000,000
• Second Year-: $3,500,000
• Third Year-: $5,000,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that all things that will facilitate easy flow of construction contracts. From our calculations, we are likely going to make a minimum of 30 percent profits after task from executing key construction projects.

• Marketing Strategy and Sales Strategy

We have been able to clearly define our target market and have documented this in our construction marketing plan. We know how to get them to hire our services which is why we have decided to adopt some of the winning formula that construction giants utilize to win major construction contracts.

We know that it will take different marketing and sales strategies to win small clients and bigger clients. For example; there are requirements a construction company would hate to meet before they can be awarded a government contract. We have put all these factors in place before creating a workable marketing and sales strategy for Shannon Berg Construction Company.

Shannon Berg Construction Company is fully aware of the bureaucracy and horse trading that exists in bidding for construction contracts from the government and even the organized private sector, which is why we were able to put protocols in place to hire some of the best business developer to handle our sales and marketing.

No doubt, our sales and marketing team will be recruited based on their vast experience in the construction industry and their ability to fit into our Business model. We are going to pay more emphasis in the training of all our employees so as to give them all they would need to help the company achieve its aim and objectives.

Our goal is to become one of the leading construction companies in Grand Rapids, Michigan and we know we can achieve this by ensuring that our sales and marketing team are delivering on set targets. Shannon Berg Construction Company will adopt the following marketing and sales strategies;

• Introduce our business by sending introductory letters alongside our brochure to all the corporate organizations and government offices in Grand Rapids, Michigan and other States in the US.
• Promptness in bidding for contracts
• Advertise our business in real estate/properties magazines and websites
• List our business on yellow pages
• Promote our business on satellite TV stations and radio stations.
• Attend expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver quality housing/property to them
• Leverage on the internet (social media platforms and our official websites) to promote our business

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. First and foremost, we want our brands to be visible and well communicated, which is why our publicity strategy have been well crafted to help us achieve our aims and business objectives.

All our publicity materials and jingles are done by some of the best hands in the industry. Below are the platforms we intend to leverage on to promote and advertise our property development business;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows
• Utilize our company’s website in promoting our business
• Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ et al
• Install our Bill Boards on strategic locations

12. Our Pricing Strategy

Part of business strategy is to ensure that we work within the budget of our clients to deliver excellent and world class construction projects.

We are quite aware that there are major players in the construction industry in the United States of America who are not interested in small business deals and that is why we have positioned Shannon Berg Construction Company to take on such contracts.

Although our prices may not be outrageously lower than what is obtained in the industry, but we are hopefully that whatever price we bill our customer will be amongst the lowest they can get in the industry. The fact that we are going to be billing our clients lower than what is obtainable in the industry does not in any way going to affect the quality of our construction projects.

• Payment Options

Our payment policy in Shannon Berg Construction Company is all inclusive because we are quite aware that different people prefer different payment options as it suits them, but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches.

13. Startup Expenditure (Budget)

• The Total Fee for incorporating the Business in New York: $750.
• The budget for Liability insurance, permits and license: $5,000
• The Amount needed to acquire a suitable Facility with enough space in Grand Rapids, Michigan (Re – Construction of the facility inclusive): $500,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $15,000
• The cost for acquiring heavy duty construction equipment: $2,000,000
• The Cost of Launching a Website: $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $5,000
• Working capital (investment fund): $3,000,000 (3 Million US Dollar)

Going by the report from our research and feasibility studies, we will need about $7,000,000 (7 US Million Dollars) to set up a construction company in Grand Rapids, Michigan. It is important to state that most of the heavy duty construction equipment that we will work with will be leased.

This necessary because some of these equipment are really expensive and it won’t be economical for us to acquire them from the start.

Generating Funding/Startup Capital for Shannon Berg Construction Company

• The Chief Executive Officer/President Engr. Shannon Berg will generate 20 percent of the start – up capital from his personal savings and sale of his stocks
• 30% of the capital will be generated from key partners (Nani David, Lois Scotland and Christopher Parkston)
• 50% of the capital will be sourced from banks

14. Sustainability and Expansion Strategy

Shannon Berg Construction Company was established with the aim of building a company that will outlive the founders and partners; a construction company that will have active presence in major cities in the world. Part of the vision of the company is to handover the baton of the company from one generation to generation; hence we have perfected our plans to put the right structures in place that will aid our succession plan.

In order to position of company for growth, we have been able to create strong partnerships with the government of the United States of America, organized private sector and construction giants. We are optimistic that we will continue to execute construction contracts for our clients.

Our marketing team will continue to get the needed support and encouragement that they need to be able to deliver on set goals and targets for the organization, and we will continue to improve our processes and structure to meet up with the changing trend in the construction industry.

Lastly, we will not relent in taking calculated business risks when it comes to bidding for bigger government contracts and taking on new business challenges and new business frontiers.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Renting of Office Facility in New York City: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from the CEO and Business Partners: Completed
• Applications for Loan from our Bankers: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents (Tenancy Agreements et al), and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Acquiring of heavy duty construction equipment: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant construction bodies): Completed.

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How To Write a Winning Construction Company Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for construction company businesses who want to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the key elements that every construction company business owner should include in their business plan.

Download the Ultimate Construction Business Plan Template

What is a construction company business plan.

A construction company business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will succeed, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Construction Company Business Plan?

A construction company business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Construction Company Business Plan

The following are the key components of a successful construction company business plan:

Executive Summary

The executive summary of a construction company business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your construction company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your construction business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your construction firm, mention this.

You will also include information about your chosen construction company business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a construction company business plan. Conduct thorough market research to determine industry trends and document the size of your market. Questions to answer include:

• What part of the construction industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a construction company business’ customers may include:

• Businesses (e.g., office complexes, restaurants, retail stores)
• General contractors
• Other construction companies

As you conduct your customer analysis, keep in mind that your target customers may not be aware of your company or product right away. You will need to have a marketing strategy to reach them and get them interested.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or construction company services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your construction company business via word-of-mouth.

Operations Plan

This part of your construction company business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present. Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a construction company business include reaching $X in sales. Other examples include hiring a certain number of employees, signing up a certain number of customers, or completing a certain number of projects.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific construction industry. Include brief biography sketches for each team member. Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Construction Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Construction Company

Cash Flow Statement Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup construction business.

Sample Cash Flow Statement for a Startup Construction Company

Finish with an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your construction company. It not only outlines your business vision but also provides a step-by-step process of how you will accomplish it.

A well-written business plan is an essential tool for any construction company. The tips we’ve provided in this article should help you write a winning business plan for your construction company.  

Finish Your Construction Business Plan in 1 Day!

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In all the stages involved in getting to choose out mutual partners to accomplish your real estate small business plan , or getting to hire out contractors, a construction business plan might be the savior. It helps you in making the essential steps in mapping out a strategic achievement of construction goals. This is accomplished by incorporating project management plan tools available for users’ disposal.

• Google Docs

• Apple Pages

• A brief history of your construction company
• The customers, suppliers, and needs you have
• A sheet summary of the growth of the company, including financial details
• A brief of your long-term and short-term goals
• Steps on how you will make profits.
• Planning leads to practical and faster achievements in any company
• It foresees the future
• It acts as an added strength to a business action plan for steady growth and prosperity
• It helps one be ready to face any unexpected situation that might crop up.

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Business Plan Template for Construction Companies

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Starting a construction company is no easy feat. To succeed in this competitive industry, you need a solid business plan that outlines your goals, strategies, and financial projections. With ClickUp's Business Plan Template for Construction Companies, you can create a comprehensive plan that will impress investors, secure funding, and guide your operations.

This template will help you:

• Outline your company's mission, vision, and values
• Define your target market and competitive advantage
• Develop a detailed marketing and sales strategy
• Create financial projections and budgets
• Plan your operational processes and project management

Don't let the complexities of starting a construction company hold you back. Use ClickUp's Business Plan Template and build a roadmap to success today!

Business Plan Template for Construction Companies Benefits

A business plan template specifically designed for construction companies can provide numerous benefits, including:

• Streamlined planning process, ensuring that all essential elements are included in the business plan
• Clear communication of business goals and strategies to potential investors, lenders, and stakeholders
• Thorough analysis of the construction market, competition, and target audience, leading to better decision-making
• Accurate financial projections, helping construction companies secure funding and manage cash flow effectively
• Comprehensive operational plans, guiding construction projects, resource allocation, and project management
• Increased credibility and professionalism, positioning construction companies as reliable and trustworthy in the industry

Main Elements of Construction Companies Business Plan Template

When it comes to creating a solid business plan for your construction company, ClickUp has you covered with our Construction Business Plan template!

Here are the main elements you'll find in this template:

• Custom Statuses: Keep track of the progress of each section with statuses like Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Capture important information such as Reference, Approved, and Section to ensure that all necessary details are included in your business plan.
• Custom Views: Explore five different views to gain a comprehensive understanding of your business plan. These include Topics, Status, Timeline, Business Plan, and Getting Started Guide.
• Document Collaboration: Collaborate seamlessly with your team by using ClickUp's Docs feature to easily edit and share your business plan.
• Goals and Milestones: Set goals and milestones to stay on track and ensure that your construction company is meeting its objectives.
• Task Management: Break down your business plan into actionable tasks, assign them to team members, and track progress with ClickUp's task management features.
• Gantt Chart: Visualize and manage the timeline of your business plan with ClickUp's Gantt chart.
• Integrations: Connect ClickUp with your favorite tools and apps to streamline your workflow and increase productivity.

With ClickUp's Construction Business Plan template, you'll have all the tools you need to create a comprehensive and effective business plan for your construction company.

How To Use Business Plan Template for Construction Companies

Creating a business plan for your construction company is crucial for success. Follow these steps to effectively use the Business Plan Template in ClickUp:

1. Define your company's mission and vision

Start by clearly defining your construction company's mission and vision. What is the purpose of your business? What do you hope to achieve in the long term? This step will set the foundation for your entire business plan.

Use a Docs feature in ClickUp to outline your mission and vision statement.

2. Identify your target market and competition

Understand your target market and competition in the construction industry. Who are your potential clients? What sets you apart from your competitors? Conduct market research to gain insights into your target audience and competition.

Create tasks in ClickUp to gather information about your target market and competition.

3. Outline your services and pricing

Clearly define the services your construction company will offer. Will you specialize in residential or commercial projects? What types of construction services will you provide? Determine your pricing structure and how you will remain competitive in the market.

Use custom fields in ClickUp to outline your services and pricing details.

4. Develop a marketing strategy

Create a comprehensive marketing strategy to promote your construction company. How will you reach your target audience? Which marketing channels will you use? Develop a plan for online and offline marketing, including website development, social media marketing, and networking events.

Use a Table view in ClickUp to outline your marketing strategy and track progress.

5. Establish financial projections and budget

Develop financial projections for your construction company, including revenue forecasts, expenses, and profit margins. Create a budget that outlines your expected costs, such as equipment, materials, and labor. This step is crucial for understanding the financial feasibility of your business.

Use Dashboards in ClickUp to track your financial projections and monitor your budget.

6. Set goals and milestones

Determine specific goals and milestones for your construction company. These could include targets for revenue growth, project completion timelines, or client acquisition. Break down your goals into actionable steps and set deadlines to keep you and your team accountable.

Create milestones in ClickUp to track your progress towards your goals.

By following these steps and utilizing the Business Plan Template in ClickUp, you can create a comprehensive and effective business plan for your construction company. Good luck!

Get Started with ClickUp’s Business Plan Template for Construction Companies

Construction companies can use this Business Plan Template to streamline their planning process and ensure all aspects of their business are covered.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan:

• Use the Topics View to organize and outline the different sections of your business plan, such as Executive Summary, Market Analysis, Financial Projections, and more
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
• Utilize the Timeline View to set deadlines and milestones for each section, ensuring you stay on track
• The Business Plan View provides a holistic overview of your entire plan, allowing you to easily navigate between sections and make updates
• The Getting Started Guide View offers step-by-step instructions and tips on how to effectively use the template and create a successful business plan
• Customize the template by adding custom fields like Reference, Approved, and Section to provide additional context and organization
• Collaborate with team members to brainstorm ideas, gather data, and refine your business plan
• Regularly review and update your plan to reflect changes in the industry or your business goals
• Share your business plan with stakeholders, investors, and lenders to secure funding and support for your construction company.
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What is a Road Construction Business Plan Template?

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• Technical Report
• Ecoregional Revegetation Application
• Resource Library

ROADSIDE REVEGETATION

An Integrated Approach to Establishing Native Plants and Pollinator Habitat

• Table of Contents
• Chapter 1 - Introduction
• Chapter 2 - Initiation
• Chapter 3 - Planning
• Chapter 4 - Revegation Plan Example
• Chapter 5 - Implementation
• Chapter 6 - Monitoring
• Chapter 7 - Operations & Maintenance
• Chapter 8 - Case Studies
• Introduction
• 1.1 An Integrated Approach
• 1.2.1 Past Oversights
• 1.2.2 Present Awareness
• 1.2.3 Trends in Road Construction
• 1.2.4 Challenges and Opportunities
• 1.2.5 Why Revegetate Roadsides with Native Plants?
• 1.3 Objectives of this Report
• 1.5.1 Sustainable Revegetation on Roadsides
• 1.5.2 What is the "Roadside"?
• 1.5.3 What are Native Plants?
• 1.5.4 Why the Emphasis on Pollinators?
• 1.5.5 Goal-Oriented, Context-Sensitive, and Integrated
• 1.6 How to Navigate Through This Report
• 2.1 Introduction
• 2.2.1 Defining Cooperators Processes, Timelines, and Milestones
• 2.2.2 Defining Objectives: What is the Project Trying to Accomplish?
• 2.3.1 Road Planning and Programming
• 2.3.2 Road Project Development
• 2.3.3 Construction
• 2.3.4 Maintenance

2.4 Road Construction Plans

• 2.5 Interpreting Engineering Views for Revegetation Planning
• 2.6 Understanding Technical Concepts and Terminology
• 3.1 Introduction
• 3.2 Defining Revegetation Objectives
• 3.3.1 Climate Pre-Field Assessment
• 3.3.2 Soils Pre-Field Assessment
• 3.3.3 Vegetation Pre-Field Assessment
• 3.3.4 Pollinators Pre-Field Assessment
• 3.3.5 Road Plans
• 3.4 Defining Revegetation Units
• 3.5 Identifying Reference Sites
• 3.6.1 Vegetation Field Assessment
• 3.6.2 Soils Field Assessment
• 3.6.3 Pollinator Field Assessment
• 3.7 Defining the Desired Future Condition
• 3.8.1 Water Input
• 3.8.2 Available Water Storage and Accessibility
• 3.8.3 Water Loss
• 3.8.4 Nutrient Cycling
• 3.8.5 Surface Stability
• 3.8.6 Slope Stability
• 3.9.1 Nectar and Pollen Sources
• 3.9.2 Breeding Habitat
• 3.9.3 Nesting Habitat
• 3.9.4 Water Source s
• 3.9.5 Shelter and Overwintering
• 3.9.6 Landscape Connectivity
• 3.9.7 Road Mortality
• 3.9.8 Vegetation Management
• 3.10.1 Topsoil
• 3.10.2 Duff and Litter
• 3.10.3 Subsoil and Parent Material
• 3.10.4 Woody Material
• 3.11.1 Introduction
• 3.11.2 Integrating Road Maintenance Objectives into the Revegetation Plan
• 3.11.3 Protecting Healthy Plant Communities
• 3.11.4 Creating a Weed-Resistant Roadside Environment
• 3.11.5 Keeping Weed Sources from Entering the Project
• 3.11.6 Controlling Unwanted Vegetation
• 3.11.7 Designing for Safety and Utility Protection
• 3.11.8 Designing to Isolate Wildlife from Vehicles
• 3.11.9 Designing for Disturbances
• 3.11.10 Designing for Carbon Sequestration
• 3.12 Selecting Site Improvement Treatments
• 3.13.1 Developing a Potential Plant Species List
• 3.13.2 Ensure Local Adaptation and Maintain Genetic Diversity
• 3.14.1 Selecting Plant Materials
• 3.14.2 Determine Outplanting Windows
• 3.15 Develop a Revegetation Plan
• 4. Preface & Revegetation Plan Example
• 5.1.1 Developing Contracts
• 5.1.2 Maintaining Schedules and Materials Inventory
• 5.1.3 Coordinating with Construction Engineer
• 5.1.4 Implementation Guides
• 5.2.1 Fertilizers
• 5.2.2 Tillage
• 5.2.3 Mulches
• 5.2.4 Topsoil
• 5.2.5 Organic Matter Amendments
• 5.2.6 Lime Amendments
• 5.2.7 Beneficial Soil Microorganisms
• 5.2.8 Topographic Enhancements
• 5.3.1 Collecting Wild Seeds
• 5.3.2 Collecting Wild Cuttings
• 5.3.3 Collecting Wild or Salvaged Plants
• 5.3.4 Nursery Seed Production
• 5.3.5 Nursery Cutting Production
• 5.3.6 Nursery Plant Production
• 5.4.1 Seeding
• 5.4.2 Hydroseeding
• 5.4.3 Installing Cuttings
• 5.4.4 Installing Plants
• 5.5.1 Introduction
• 5.5.2 Animal Protection
• 5.5.3 Shade Cards
• 5.5.4 Tree Shelters
• 5.5.5 Irrigation
• 6.1 Introduction
• 6.2.1 Outlining the Reason for Monitoring (Purpose)
• 6.2.2 Determining the Intensity (Intensity)
• 6.2.3 Identifying the Needed Expertise (Who)
• 6.2.4 Determining Monitoring Frequency (When)
• 6.2.5 Delineating Sampling Locations (Where)
• 6.2.6 Determining Parameters to be Monitored (What)
• 6.2.7 Selecting Monitoring Procedures (How)
• 6.2.8 Logistics
• 6.3.1 Soil Cover
• 6.3.2 Species Cover
• 6.3.3 Species Presence
• 6.3.4 Plant Density
• 6.3.5 Plant Attributes
• 6.3.6 Sampling Unit Design
• 6.3.7 Analyze Data
• 6.4.1 Bee Abundance Monitoring Procedure
• 6.4.2 Bee and Butterfly Diversity Procedure
• 6.4.3 Monarch Butterfly Reproduction and Habitat Procedure
• 6.4.4 Pollinator Plant Monitoring
• 6.5.1 Establishing Photo Points for Long-Term Monitoring
• 6.5.2 Establishing Photo Points from Historic Photographs
• 6.6 Developing a Monitoring Report
• 7.1 Introduction
• 7.2.1 Inventory of Roadsides
• 7.2.2 Defining Roadside Objectives
• 7.2.3 Evaluating Treatment Options
• 7.2.4 Establishing a Vegetation Treatment Plan
• 7.2.5 Monitoring Treatments
• 7.3.1 No Action
• 7.3.2 Mowing
• 7.3.3 Manual Removal
• 7.3.4 Herbicides
• 7.3.5 Grazing
• 7.3.7 Biological Control
• 7.3.8 Mechanical Removal
• 7.3.9 Haying
• 7.4.1 Maintaining a Weed-Resistant Roadside Environment
• 7.4.2 Treating Disturbances for Quick Recovery
• 7.5 Protection
• 8.1 I-35 Corridor (aka "The Monarch Highway") Case Studies
• 8.2 Florida Resolves to Protect Wildflowers on Roadsides
• 8.3 Mapping and Planning Benefit Washington State Pollinators
• 8.4 Establishing Native Plants in Arizona

This section explains how to use roadway engineering views for revegetation planning, including determining the vegetation zones that begin where the pavement ends. A glossary with illustrations is provided in order to understand technical concepts and terminology for effective communication with others involved in road design and construction. This section explains how to read and interpret:

• Profile views
• Cross-section views
• Typical views
• Summary of quantities tables

The plan set consists of construction drawings and specifications for each section of road or project. The four most common views of plans utilized by the designer are plan views, cross-section views, profile views, and typical views. Each of these is defined in Table 2-1 . Examples and descriptions for interpreting each of these views are provided below. Each engineering plan includes a legend defining abbreviations and symbols as well as a summary of plan quantities table.

Table 2-1 | Definitions of views

2.4.1 Plan view

The plan view shows the existing and proposed road locations from a bird's eye view. It is important to note that plan sets, in particular road plans, historically displayed distances in meters. This practice was discontinued nationwide in the early 2000s and distances are now displayed in US Customary Units (feet). The proposed road is usually designated with solid lines ( Figure 2-2 A). The solid centerline (of the road to be constructed) is divided into 100 foot sections (large ticks), often with 20 foot subdivisions also designated (small ticks—not shown). Each 100 foot division is called a station, representing a discrete, surveyed, and identifiable point within the road corridor. Each station is identified with a unique number that indicates its distance from the beginning of the project. For example, the station 19+000 indicates this point is 19,000 feet from the start of the project; 19+040 indicates this point is 19,040 feet from the start. This short-hand identifier is also used to indicate the placement of road-related infrastructure, such as culverts, the beginning and end of guard-rail construction, or the placement of a sign. In the field, stations are identifiable as vertically aligned numbers written on wooden stakes and driven into the ground, facing the roadway. Detailed location of elements off of the roadway can then be identified by station along the centerline of the alignment plus the offset distance dimension from the edge of roadway pavement. This will appear as a +0.00 note on the field stake. Not only do the stations provide locations, they help to locate revegetation units. The plans also show the top of the cut slope ( Figure 2-2 B, dotted line), bottom of the fill slopes ( Figure 2-2 C, dashed lines), and the location of the original road, which will be obliterated in this example ( Figure 2-2 D, shaded area). Plans also include temporary construction easement lines ( Figure 2-2 D (outside line)) and right-of-way lines (ROW or R/W). These are, in effect, the property lines of the roadway and an important boundary for the designer.

Figure 2-2 | Example plan view

2.4.2 Profile View

The profile view is a trace of a vertical plane intersecting a particular surface of the proposed road construction ( Figure 2-3 E). It corresponds to the longitudinal centerline of the road bed in the plans. Profile grade means either elevation or gradient of the trace, depending on the context. The trace of the existing road is shown as a dashed line ( Figure 2-3 F) and a dotted line ( Figure 2-3 G). A vertical scale provides useful information about the profile of construction grades throughout the project. This view shows where the proposed road will be lower than the existing road ( Figure 2-3 H) and areas where it will be higher ( Figure 2-3 I). Where the planned road is lower, material will usually be removed and used in areas needing fill. Additional information is often displayed adjacent to and locatable by the station numbers, such as volumes of excavation and embankment work, guard-rail placement, or wall placements.

Figure 2-3 | Example profile view

2.4.3 Cross-Section View

Cross-sections are views of the slopes perpendicular to the direction of the road. They display a vertical section of the ground or structure at right angles to the centerline or baseline of the roadway. Depending on the length and topographic complexity of the road, there can be hundreds of cross-sections. Each cross-section is referenced back to a station. For example, the cross-section shown in Figure 2-4 depicts the slope at Station 18+940. It shows the proposed road ( Figure 2-4 J), and the natural ground line as a dotted line ( Figure 2-4 K). This section will have material brought in and placed as fill ( Figure 2-4 L). The cross-section in Figure 2- 5 shows a through cut at 19+000. Material will be removed from the natural ground line ( Figure 2-5 K) to the proposed ground line/solid line ( Figure 2-5 M).

Figure 2-4 | First example cross-section

Cross-section and plan views are used together to view the proposed road three-dimensionally. From these views, a more detailed revegetation plan can be developed. Each cross-section can be reviewed and a set of revegetation criteria can be developed for similar cross-sections throughout the project.

Cross- sections show the proposed slope gradients for cut and fill slopes and provide the designer a means to determine slope steepness. Like stationing, the method of depicting slopes has changed over the years. Older plan sets often depicted slopes as a ratio of one unit horizontal to one unit vertical. Several years ago, however, slope ratios were brought more in line with other disciplines and are now depicted as one unit vertical to one unit horizontal (vertical:horizontal). When slopes are flatter than 1:1 (45° or 100%), the slope is expressed as the ratio of one unit vertical to the number of units horizontal. For slopes steeper than 1:1, the slope ratio is expressed as number of units vertical to one unit horizontal. To avoid confusion, it is wise to notate the ratio by indicating the vertical and horizontal, for example 1V:2H, and to think in terms of rise over run ( Figure 3-61 ).

Figure 2-5 | Second example cross-section

2.4.4 Typical Views

Typical views graphically illustrate the design or construction details of the structures or other components that will be encountered in the road project ( Figure 2-6 ). They can cover such structures as retaining walls, road surfaces, guardrails, ditch lines, plant installation, etc. They may be shown in profile, cross-section, or plan views ( Figure 2-7 ). Like special contract requirements (see above), typical views are useful in helping communicate a new or modified approach to an existing methodology or construction technique.

Figure 2-6 | Example typical view

Figure 2-7 | Example typical view of installation trail and turnout

2.4.5 Summary of Quantities Table

Tabulation of plan quantities tables contain details on quantities, types of materials, and performance specifications. Standardized specifications for construction of federal roads are described in the FHWA handbook: Standard Specifications for Construction of Roads and Bridges on Federal Highway Projects. The specifications are cited as "FP-03," or "FP-14", indicating "Federal Project" Standard Specifications issued in 2003 or 2014, respectively. The state departments of transportation have analogous manuals. Tabulation of plan quantities references not only the particular item specification number in the FP manual, but also the station number(s) of the planned work. Information of special interest for the designer includes the number of hectares of clearing and grubbing, hectares of obliterated roads listed by station, and the number of cubic meters of wood mulch to be produced. The summary of quantities table provides a summary of all tabulation of plan quantity tables contained within the plan. It generally does not include station numbers.

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Concrete Installation

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Introduction Concrete Installation LLC plans to become the leading provider of concrete formwork services in the area. This means always having the best and most efficient facilities, processes, and people. To achieve this, Concrete Installation is investing in many ways that will pay off in competitive advantages for its customers.

The company’s overall strategy will be based on a continuing improvement process of setting objectives, measuring results, and providing feedback to facilitate further growth and progress.

Concrete Installation is an Oklahoma Limited Liability company, with principal offices located in Sulphur, Oklahoma. Concrete Installation’s management is highly experienced and qualified. Mr. Barry Newman leads the management team with over ten years of experience in the construction industry.

Products/Services Concrete Installation has developed sophisticated formwork solutions for some of the most complex construction projects being done today. The company’s standard form systems are versatile and completely adaptable to a variety of configurations such as Y-walls, shafts, and circular walls.

The Concrete Installation system can be adapted to almost any construction requirement that calls for forming. The company’s expert staff has the capability to design and manufacture any custom component or accessory item that may be required to complete the formwork package.

Owners, developers, construction managers, general contractors, and concrete subcontractors have realized substantial savings in labor and material costs by using structural contours construction methods, systems and equipment. Applications include commercial and residential structures, bridges, educational projects, recreational projects, civil projects, tunnels, utility projects, environmental projects, and virtually every other type of concrete construction.

The Market The housing industry has proceeded at a red-hot pace for several years running. An all-time record was set in 1998, when 886,000 new-site single family homes were sold. That represented a 10% gain from the robust total of 804,000 homes sold in 1997, and an 8.1% rise from the prior record of 819,000 units in 1977. Single-family housing construction accounted for $48 million of the total $125 million generated in the industry. This makes for an excellent opportunity to expand Concrete Installation operations and gain significant market share in its primary target market segment. The company also plans to focus to a lesser extent on the residential and heavy construction industry, which is also very robust at the moment.

The company plans to rapidly develop marketing alliances with industry leaders and pursue new sales of its services to residential and commercial builders. The market strategy is to capitalize on Concrete Installation’s alliances by securing city, county, and state and federal government contracts.

Concrete Installation plans to use a direct sales force, relationship selling, and subcontractors to reach its markets. These channels are most appropriate because of time to market, reduced capital requirements, and fast access to established distribution channels.

Financial Considerations We expect to be profitable during the first year of operations. Despite initial large outlays in cash to promote sales, the company’s cash account is expected to remain healthy. The company expects to earn approximately 1.5 million dollars in revenue by Year 3.

1.1 Mission

The mission of Concrete Installation is to provide quality service at competitive pricing.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Concrete Installation is an Oklahoma Limited Liability company, with principal offices located in Sulphur, Oklahoma.

Concrete Installation will be committed to conducting business in a manner that protects the health and safety of all employees, customers, and persons living in the community where it operates. To accomplish this, Concrete Installation will ensure that it complies with current Health Administration and Occupational Health and Safety laws and will maintain its operations, procedures, technologies, and policies accordingly. Each employee will have the responsibility to fully comply with established safety rules and to perform work in such a manner to prevent injuries to themselves and others. Concrete Installation is very concerned about job-site safety and plans to set up a comprehensive safety program.

Concrete Installation’s formworks will offer major advances, complete adaptability, and high strength-to-weight ratio, and all at cost effective prices. Assembly will be quick and easy. During form use, maintenance will be minimal. Concrete Installation will recommend, as a safety precaution, occasional inspection for bolts and nuts that may have loosened from handling.

The required formwork drawings that Concrete Installation will furnish to the contractor eliminate all guesswork. The company will specify the order of assembly and erection including the location of the strongbacks and joists, the location and actual loading of the form ties, location of all accessories and advise clients of the maximum allowable rate of concrete placement.

Accident prevention is the cornerstone of Concrete Installation’s safety commitment. The company will strive to eliminate foreseeable hazards which could result in personal injury or illness; at Concrete Installation, health and safety will not be compromised. Concrete Installation will sell its services clients in the area of commercial construction.

3.1 Applications

The following applications are uses for Concrete Installation’s services.

• Foundations
• Parking Lots
• Parking Garages
• Low Rise/Tilt-Up
• Flowable Fill/Soil Displacement
• Retaining Walls

Market Analysis Summary how to do a market analysis for your business plan.">

Industry Statistics – Concrete Work

Special trade contractors primarily engaged in concrete work, including portland cement and asphalt.

Establishments primarily engaged in manufacturing portland cement concrete manufactured and delivered to a purchaser in a plastic and unhardened steel.

4.1 Market Segmentation

The housing industry has proceeded at a red-hot pace for several years running. An all-time record was set in 1998, when 886,000 new-site single family homes were sold. That represented a 10% gain from the robust total of 804,000 homes sold in 1997, and an 8.1% rise from the prior record of 819,000 units in 1977. Single-family housing construction accounted for $48 million of the total $125 million generated in the industry.

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The record setting string of home sales since the second half of 1997 has forced builders to pick up the pace of their construction activity. During 1998, total starts increased by 9.7% to 1.62 million units. Starts for single family units moved up 12 % for the year, and those of multifamily units were ahead by 1.5%. As an indication of building activity at year-end 1999, housing starts in November 1999 came in at a seasonally-adjusted annual rate of 1.6 million units.

The table below outlines the total market potential of the three targeted market segments in the served markets (in US$ thousands).

(Information provided by Standard & Poor’s)

Strategy and Implementation Summary

Concrete Installation will be committed to ensuring that the products used on its’ customers job sites, everything from access scaffolding to concrete shoring frames and forming equipment, is safe and OSHA approved. Along with clients, the company believes in a health and safety initiative that is all pervasive, managing any potential loss in the work environment.

Concrete Installation will develop sophisticated formwork solutions for some of the most complex construction projects being done today. The company’s standard form systems will be versatile and completely adaptable to a variety of configurations such as Y-walls, shafts, and circular walls.

With that in mind, Concrete Installation will adopt a corporate strategy that is dedicated to improving the performance of activities on the critical path of its customers’ projects. The company will do this by building on its core strengths: innovative equipment, design engineering expertise, and project and site management, within an environment of safety excellence.

At Concrete Installation, customer service is a pro-active partnership, a relationship that ensures a professional, efficiently run, safe workplace. The company’s customer service philosophy starts at the top, is ingrained into the fabric of the company, and is closely aligned to Concrete Installation’s goal of contributing to its’ customers critical success factors.

Customer service can be divided into two interrelated areas: equipment and people. On the job site, with the help of a newly integrated technology system and a well-trained staff, Concrete Installation will be able to maintain excellent control over such key areas as inventory, shipments/deliveries, damage loss, and invoicing. Troubleshooting, which customer service representatives often do right on the job site, will be handled quickly and efficiently. On the people side, Concrete Installation will provide a highly qualified and well-prepared labor force, ensuring that schedules and deadlines are met and worker safety remains a top consideration.

5.1 Sales Forecast

The following table and charts show our projected Sales Forecast.

5.2 Marketing Strategy

Concrete Installation plans to use a direct sales force, relationship selling, and subcontractors to reach its markets. These channels are most appropriate because of time to market, reduced capital requirements, and fast access to established distribution channels. The overall marketing plan for Concrete Installation’s service is based on the following fundamentals:

• The segment of the market(s) planned to reach.
• Distribution channels planned to be used to reach market segments: television, radio, sales associates, and mail order.
• Share of the market expected to capture over a fixed period of time.

In addition, Concrete Installation plans to advertise in magazines, newspapers, and radio.

The table and chart below outline the company’s sales forecast for FY2000-2002. In our sales forecasts, the cost of sales includes only direct labor costs (administrative labor costs are discussed below).

Promotional Campaign

Concrete Installation is committed to an extensive promotional campaign. This will be done aggressively and on a broad scale. To accomplish initial sales goals, the company will require an effective promotional campaign to accomplish two primary objectives:

• Attract customers who will constantly look to Concrete Installation for their construction projects.
• Attract quality sales personnel who have a desire to be successful.

In addition to standard advertisement practices, Concrete Installation will gain considerable recognition through these additional promotional mediums:

• Press releases sent to major radio stations, newspapers, and magazines.
• Radio advertising on secondary stations.

Marketing Programs

For the first six months of operation, advertising and promotion is budgeted at approximately $11,000. A fixed amount of sales revenues will go toward the state Concrete Installation advertisement campaign. On an ongoing basis, Concrete Installation feels that it can budget advertising expenses at less than 10% of revenues.

Incentives. As an extra incentive for customers to remember Concrete Installation’s name, the company plans to distribute coffee mugs, T-shirts, pens, and other advertising specialties with its logo.

Brochures. The objective of brochures is to portray Concrete Installations’ goals and products as an attractive functionality. It is also to show customers how to use the latest in technology as it relates to construction and building services. Concrete Installation will develop three brochures: one to be used to promote sales, one to use to announce the product in a new market, and the other to recruit sales associates.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The company’s management philosophy will be based on responsibility and mutual respect. Concrete Installation will maintain an environment and structure that will encourage productivity and respect for customers and fellow employees.

Concrete Installation will be responsible to its employees, the men and women who work with the company throughout the state. At Concrete Installation, everyone will be considered as an individual and the company will respect their dignity and recognize their merit. Employees will be encouraged to have a sense of security and pride in their jobs. Additionally, employees will be free to make suggestions and complaints. The company will afford equal opportunity for employment, development, and advancement for those qualified.

Concrete Installation employees will be committed to:

• Providing a safe work environment to protect employees, the employees of customers and subcontractors, and the public.
• Supplying safe products for customers.
• Continuously improving the company’s safety program to reduce the risk of accidents and occupational illness in a changing work environment.
• Encouraging employees to participate in accident prevention programs and take personal responsibility for their own and their co-workers’ health and safety.
• Regulatory compliance and contribution to high safety standards for our industry.
• Monitoring workplaces, enforcing safe work practices, and communicating the company’s safety performance to employees and other stakeholders.
• Making safety a value-added service that the company provides to its customers.

6.1 Personnel Plan

Financial plan investor-ready personnel plan .">.

The following sections describe the financials for Concrete Installation.

7.1 Projected Cash Flow

Projected cash flow statements for FY2000-2002 are provided below.

7.2 Break-even Analysis

During the first year of operations, the break-even sales volume is estimated as shown below.

7.3 Projected Profit and Loss

Concrete Installation is in the early stage of development, thus initial projections have only been made on accounts that are believed to most drive the income statement. 

7.4 Projected Balance Sheet

The table below provides Concrete Installation’s projected balance sheets for 2000-2002.

7.5 Business Ratios

The following table presents important ratios from the concrete work industry, as determined by the Standard Industry Classification (SIC) Index code 1771.

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Man dead after reports of explosion at TSMC factory in north Phoenix

PHOENIX — A man is dead after reports of an explosion at the Taiwan Semiconductor Manufacturing Company in north Phoenix.

On Wednesday afternoon, firefighters with the Phoenix, Glendale and Daisy Mountain fire departments responded to the business site near 43rd Avenue and Dove Valley Road.

Officials say 41-year-old Cesar Anguiano-Guitron was transporting waste material away from the construction site when he was made aware of a possible issue involving the tank containing the material, which was under pressure. While inspecting the equipment, "an uncontrolled pressure release occurred," which was when Anguiano-Guitron suffered his injuries.

Officials say he was "struck by a blunt object" and thrown over 20 feet from the trailer.

Anguiano-Guitron was taken to a hospital with serious injuries, where he later died.

This incident remains under investigation, including by The Arizona Division of Occupational Safety and Health (ADOSH).

TSMC Arizona sent ABC15 the following updated statement Thursday regarding the incident:

"We extend our deepest condolences to the family and loved ones of the man who passed away in yesterday’s tragic accident which occurred on our site. We care about the safety and wellbeing of each of our employees, our construction trade workforce and vendors, as well as every visitor to our site. We are grateful for the immediate emergency response and the first responders for their efforts.

The Phoenix Fire Department cleared the site as hazard free yesterday soon after the accident, and there has been no interruption to full operations and construction. As was corrected by the Phoenix Police Department in their media advisory last evening, this individual was inspecting the equipment on a disposal truck when an unintended pressure release occurred. We will continue to stay in communication with the authorities as they complete their investigation as to the cause of this incident, also in cooperation with the employer of the individual."

The Arizona Division of Occupational Safety and Health (ADOSH) declined an interview request from ABC15 but had inspectors on-site at TSMC on Thursday.

Workplace fatalities automatically trigger an ADOSH inspection for potential safety violations. These inspections can take several weeks to up to six months before results are made public.

The fatality comes after Arizona Gov. Katie Hobbs and TSMC officials last August announced a worker-safety partnership between ADOSH and the company. They invited the media to cover the announcement.

“We have a once-in-a-generation opportunity to strengthen our workforce for decades to come. And that's exactly what we're going to do,” Hobbs said at the August event.

The five-page agreement between ADOSH and TSMC outlines requirements the company has voluntarily agreed to, including more safety reviews and worker safety training.

"Under this agreement, TSMC will adhere to requirements higher than those at the federal level,” Hobbs said in August.

The Governor’s Office did not return a request for comment Thursday.

ABC15 obtained previous ADOSH inspections of the worksite through a public records request.

Records show three ADOSH inspections at the TSMC site since 2022 based on complaints alleging poor ventilation, vehicles speeding at the job site and no evacuation plan, among other issues. In two of the three inspections, ADOSH inspectors found no observed hazards. No safety citations or fines were issued.

A third inspection, prompted by a complaint made earlier this year, is still open. Details will not be available until that inspection is complete, according to ADOSH.

ADOSH also conducts compliance assistance visits at TSMC, which are similar to inspections except they don’t result in fines or citations. ADOSH has refused to release those inspections, saying they are confidential under federal OSHA.

That “secrecy” concerns safety advocates.

Peter Dooley, a safety advocate with the Arizona Jobs with Justice Health and Safety Committee, said ADOSH should increase routine inspections of the TSMC worksite, and those inspections should be made public.

"It should be a wakeup call,” he said.

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