Informative Speeches — Types, Topics, and Examples

Daniel Bal

What is an informative speech?

An informative speech uses descriptions, demonstrations, and strong detail to explain a person, place, or subject. An informative speech makes a complex topic easier to understand and focuses on delivering information, rather than providing a persuasive argument.

Types of informative speeches

The most common types of informative speeches are definition, explanation, description, and demonstration.

Types of informative speeches

A definition speech explains a concept, theory, or philosophy about which the audience knows little. The purpose of the speech is to inform the audience so they understand the main aspects of the subject matter.

An explanatory speech presents information on the state of a given topic. The purpose is to provide a specific viewpoint on the chosen subject. Speakers typically incorporate a visual of data and/or statistics.

The speaker of a descriptive speech provides audiences with a detailed and vivid description of an activity, person, place, or object using elaborate imagery to make the subject matter memorable.

A demonstrative speech explains how to perform a particular task or carry out a process. These speeches often demonstrate the following:

How to do something

How to make something

How to fix something

How something works

Demonstrative speeches

How to write an informative speech

Regardless of the type, every informative speech should include an introduction, a hook, background information, a thesis, the main points, and a conclusion.

Introduction

An attention grabber or hook draws in the audience and sets the tone for the speech. The technique the speaker uses should reflect the subject matter in some way (i.e., if the topic is serious in nature, do not open with a joke). Therefore, when choosing an attention grabber, consider the following:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Attention grabbers/hooks

Common Attention Grabbers (Hooks)

Ask a question that allows the audience to respond in a non-verbal way (e.g., a poll question where they can simply raise their hands) or ask a rhetorical question that makes the audience think of the topic in a certain way yet requires no response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, which is typically done using data or statistics. The statement should surprise the audience in some way.

Provide a brief anecdote that relates to the topic in some way.

Present a “what if” scenario that connects to the subject matter of the speech.

Identify the importance of the speech’s topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

The thesis statement shares the central purpose of the speech.

Demonstrate

Include background information and a thesis statement

Preview the main ideas that will help accomplish the central purpose. Typically, informational speeches will have an average of three main ideas.

Body paragraphs

Apply the following to each main idea (body) :

Identify the main idea ( NOTE: The main points of a demonstration speech would be the individual steps.)

Provide evidence to support the main idea

Explain how the evidence supports the main idea/central purpose

Transition to the next main idea

Body of an informative speech

Review or restate the thesis and the main points presented throughout the speech.

Much like the attention grabber, the closing statement should interest the audience. Some of the more common techniques include a challenge, a rhetorical question, or restating relevant information:

Provide the audience with a challenge or call to action to apply the presented information to real life.

Detail the benefit of the information.

Close with an anecdote or brief story that illustrates the main points.

Leave the audience with a rhetorical question to ponder after the speech has concluded.

Detail the relevance of the presented information.

Informative speech conclusion

Before speech writing, brainstorm a list of informative speech topic ideas. The right topic depends on the type of speech, but good topics can range from video games to disabilities and electric cars to healthcare and mental health.

Informative speech topics

Some common informative essay topics for each type of informational speech include the following:

Informative speech examples

The following list identifies famous informational speeches:

“Duties of American Citizenship” by Theodore Roosevelt

“Duty, Honor, Country” by General Douglas MacArthur

“Strength and Dignity” by Theodore Roosevelt

Explanation

“Give Me Liberty or Give Me Death” by Patrick Henry

“The Decision to Go to the Moon” by John F. Kennedy

“We Shall Fight on the Beaches” by Winston Churchill

Description

“I Have a Dream” by Martin Luther King, Jr.

“Pearl Harbor Address” by Franklin Delano Roosevelt

“Luckiest Man” by Lou Gehrig

Demonstration

The Way to Cook with Julia Child

This Old House with Bob Vila

Bill Nye the Science Guy with Bill Nye

example of informative speech with author

Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

  • Chronological order
  • Spatial order
  • Causal order
  • Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

  • Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
  • Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
  • Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
  • Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
  • Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

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Informative speech examples

4 types of informative speeches: topics and outlines

By:  Susan Dugdale  | Last modified: 08-05-2023

The primary purpose of an informative speech is to share useful and interesting, factual, and accurate information with the audience on a particular topic (issue), or subject.

Find out more about how to do that effectively here. 

What's on this page

The four different types of informative speeches, each with specific topic suggestions and an example informative speech outline: 

  • description
  • demonstration
  • explanation

What is informative speech?

  • The 7 key characteristics of an informative speech

Image - Label: 4 Informative speech example outlines: definition, description, explanation, demonstration

We all speak to share information. We communicate knowledge of infinite variety all day, every day, in multiple settings.

Teachers in classrooms world-wide share information with their students.

Call centers problem solve for their callers.

News outlets (on and offline) issue reports on local, national and international events and issues, people of interest, weather, traffic flow around cities...

Health care professionals explain the treatment of addictive behaviors, the many impacts of long Covid, the development of new treatments...

Specialist research scientists share their findings with colleagues at conferences.

A pastry chef demonstrates how to make perfect classic croissants.

The range of informative public speaking is vast!  Some of us do it well. Some of us not so well - largely because we don't fully understand what's needed to present what we're sharing effectively. 

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The key characteristics of an informative speech

So, what are the key characteristics or essential elements, of this type of speech? There are seven.

1. Objectivity

The information you give is factual, neutral and objective. You make no attempt to persuade or push (advocate) a particular viewpoint.

Your personal opinions: feelings thoughts, or concerns about the topic you're presenting are not given. This is not a persuasive speech.

As an example,  here's an excerpt from a Statistics Department report on teenage births in New Zealand - the country I live in.

Although it's a potentially a firecracker subject: one arousing all sorts of emotional responses from outright condemnation of the girls and their babies to compassionate practical support, the article sticks to the facts. 

The headline reads: "Teenage births halved over last decade"

"The number of teenage women in New Zealand giving birth has more than halved over the last decade, Stats NZ said today.

There were 1,719 births registered to teenage women (those aged under 20 years) in 2022, accounting for around 1 in every 34 births that year. In 2012, there were 3,786 births registered to teenage mothers, accounting for around 1 in every 16 births that year."

For more see: Statistics Department NZ - Teenage births halved over last decade 

You present your information clearly and concisely, avoiding jargon or complex language that may confuse your audience.

The candidate gave a rousing stump speech , which included a couple of potentially inflammatory statements on known wedge issues .

If the audience is familiar with political jargon that sentence would be fine. If they're not, it would bewilder them. What is a 'stump speech' or a 'wedge issue' ?

Stump speech: a candidate's prepared speech or pitch that explains their core platform.

Wedge issue: a controversial political issue that divides members of opposing political parties or the same party.

For more see: political jargon examples

3. Relevance

The content shared in your speech should be relevant and valuable. It should meet your audience's needs or spark their curiosity.

If the audience members are vegetarians, they're highly unlikely to want to know anything about the varying cuts of beef and what they are used for.

However, the same audience might be very interested in finding out more about plant protein and readily available sources of it.  

4. Organizational pattern

The speech should have a logical sequential structure with a clear introduction, body, and conclusion.

If I am giving a demonstration speech on how to bake chocolate chip cookies, to be effective it needs to move through each of the necessary steps in the correct order.

Beginning with how to spoon the mixture on to the tray, or how to cool the cookies on a wire rack when you've taken them out of the oven, is confusing.   

5. Research and credibility

Informative speeches are based on thorough research and reliable sources to ensure accuracy and credibility. And sources need to be properly cited.

My friend told me, my mother says, or I saw it on Face Book is neither authoritative nor enough. ☺

Example: My speech is on literacy rates in USA. To be credible I need to quote and cite reputable sources.

  • https://www.apmresearchlab.org/10x-adult-literacy
  • https://www.thinkimpact.com/literacy-statistics/

6. Visual aids

Slides, charts, graphs, or props are frequently used to help the audience fully understand what they're being told.

For example, an informative speech on the rise and fall of a currency's daily exchange rate is made a great deal easier to follow and understand with graphs or charts illustrating the key points.

Or for a biographical speech, photos of the person being talked about will help hold the attention of your audience.  

7. Effective delivery

To be effective your speech needs to be delivered in a way that captures and hold the audience's attention. That means all aspects of it have been rehearsed or practiced. 

If you're demonstrating, you've gone through every step to ensure you have the flow of material right.

If you're using props (visual aids) of any sort you've made sure they work. Can they be seen easily? Do they clearly illustrate the point you're making?

Is your use of the stage (or your speaking space) good? Does your body language align with your material? Can your voice be heard? Are you speaking clearly? 

Pulling together a script and the props you're going to use is only part of the task of giving a speech. Working on and refining delivery completes it.

To give a successful speech each of these seven aspects needs to be fine-tuned: to hook your audience's interest, to match their knowledge level, your topic, your speech purpose and, fit within the time constraints you've been given.

Types of informative speeches

There are four types of informative speeches: definition, description, explanation and demonstration. A speech may use one, or a mix of them.

1. Informing through definition 

An informative speech based on definition clearly, and concisely, explains a concept * , theory, or philosophy. The principal purpose is to inform the audience, so they understand the main aspects of the particular subject being talked about.

* Definition of concept from the Cambridge dictionary - an  abstract principle or idea 

Examples of topics for definition or concept speeches

A good topic could be:

  • What is global warming?
  • What are organics?
  • What are the core beliefs of Christianity?
  • What is loyalty?
  • What is mental health?
  • What is modern art? 
  • What is freedom?
  • What is beauty?
  • What is education?
  • What are economics?
  • What is popular culture?

These are very broad topic areas- each containing multiple subtopics, any of which could become the subject of a speech in its own right. 

Example outline for a definition or concept informative speech

Speech title:.

What is modern art?

- people who want an introductory overview of modern art to help them understand a little more about what they're looking at - to place artists and their work in context 

Specific purpose:

- to provide a broad outline/definition of modern art 

Image: The Scream - Edvard Munch Text: What is modern art? An example outline for a concept or definition informative speech

Modern art refers to a broad and diverse artistic movement that emerged in the late 19th and early 20th centuries and continued to develop throughout the 20th century. 

It is characterized by a radical departure from traditional artistic styles and conventions and encompasses a wide range of artistic styles, techniques, and media, reflecting the cultural, social, and technological changes of the time.

Key characteristics or main points include:

  • Experimentation and innovation : Modern artists sought to break away from established norms and explore new ways of representing the world. They experimented with different materials, techniques, and subjects, challenging the boundaries of traditional art forms.
  • Abstraction : Modern art often features abstract and non-representational elements, moving away from realistic depictions. Artists like Wassily Kandinsky and Piet Mondrian explored pure abstraction, using shapes, lines, and colors to convey emotions and ideas.
  • Expression of the inner self : Many modern artists aimed to convey their inner emotions, thoughts, and experiences through their work. This led to the development of various movements like Expressionism (See work of Evard Munch) and Surrealism (See work of Salvador Dali). 
  • Rejection of academic conventions : Artists sought to break free from the rigid rules of academic art and embrace more individualistic and avant-garde approaches. For example: Claude Monet, (1840 -1926) Pierre-Auguste Renoir, Édouard Manet
  • Influence of industrialization and urbanization : The rapid changes brought about by industrialization and urbanization in the 19th and 20th centuries influenced modern art. Artists were inspired by the dynamics of the modern world and its impact, often negative, on human life. 
  • Multiple art movements : Modern art encompasses a wide array of movements and styles, for example Cubism, Futurism, Dadaism, Abstract Expressionism, Pop Art... Each movement brought its own unique perspective on art and society.
  • Focus on concept and process : Modern artists began to emphasize the underlying ideas and concepts behind their work, giving greater importance to the creative process itself. 

Modern art should not be confused with contemporary art. While modern art refers specifically to the artistic developments of the early to mid-20th century, contemporary art encompasses art created by artists living and working in the present day. The transition from modern art to contemporary art happened around the late 20th century- 1950s onward.

References:

  • mymodernmet.com/abstract artists
  • differencess.com/expressionism vs surrealism
  • lorimcnee.com/artists who died without recognition
  • industrial revolution the influence on art
  • mymodernmet.com/important art movements
  • theartstory.org/conceptual-art
  • Image: The Scream, Edvard Munch  

2. Informing through description

Informing through description means creating detailed, vivid verbal pictures for your audience to make what you're talking about come to life in the minds of those listening which in turn, will make your subject matter memorable.

Examples of good informative speech topics that could be used for descriptive speeches

  • How I celebrate Christmas
  • My first day at school
  • My home town
  • A time I feared for my life
  • A time when I felt contented and happy

My first car

  • An object I find fascinating: lotus shoes, bustles, corsets, panniers (These are historical items of women's clothing.)
  • Working from home: the joys, the hazards
  • My dream home, job, or holiday
  • An event I'll never forget
  • The most valuable or interesting thing I own
  • Martin Luther King, Benjamin Franklin, President Lincoln... a notable person from the past or present, including someone you may know: a family member, friend or yourself, or a public figure (an artist, singer, dancer, writer, entrepreneur, inventor...)

Example outline for a descriptive informative speech

- to take the audience with me back to the time when we bought our first car and have them appreciate that car's impact on our lives 

Central idea:

Our Austin A50 was a much-loved car

Image: Austin A50 advertising picture Text: Austin A50 Cambridge - the car that gives you more

About the car:

- English, Austin A50, 1950ish model - curvy, solid, a matron of cars

Background to purchase:

  • 1974 - we were 20 and 21 - young and broke
  • The car cost $200 - a lot of money for me at that time. I raided my piggy bank to buy it.
  • It was a trade up from the back of the motorbike - now I could sit side by side and talk, rather than sit behind and poke my husband, when I wanted to say important things like, 'Slow down', or 'I'm cold'. The romance of a motorbike is short-lived in winter. It diminishes in direct proportion to the mountain of clothes needing to be put on before going anywhere - coats, scarf, boots, helmet... And this particular winter was bitter: characterized by almost impenetrable grey fog and heavy frosts. It was so cold the insides of windows of the old house we lived in iced up.
  • It was tri-colored - none of them dominating - bright orange on the bonnet, sky blue on the rear doors and the roof, and matt black on the front doors and the boot. (Bonus - no one would ever steal it - far too easily identified!)
  • The chrome flying A proudly rode the bonnet.
  • The boot, (trunk lid) was detachable. It came off - why I can't remember. But it needed to be opened to fill the tank, so it meant lifting it off at the petrol station and leaning it up against the boot while the tank filled, and then replacing it when done.
  • There were bench seats upholstered in grey leather (dry and cracked) front and back with wide arm rests that folded down.
  • The windows wound up and down manually and, in the rear, there were triangle shaped opening quarter-windows.
  • The mouse-colored lining that had been on the doors and roof was worn, torn and in some patches completely missing. Dust poured in through the crevices when we drove on the metal roads that were common where we lived.
  • It had a column gear change - 4 gears, a heater that didn't function, proper old-school semaphore trafficators indicators that flicked out from the top of the door pillars and blinked orange, a clutch that needed a strong push to get it down, an accelerator pedal that was slow to pick up and a top speed of around 50 mph. 

Impact/benefits:

We called her Prudence. We loved, and remember, her fondly because:

  • I was taught to drive in her - an unforgettable experience. I won the bunny hopping record learning to coordinate releasing the clutch and pressing down on the accelerator. Additionally, on metal roads, I found you needed to slow before taking corners. Sliding on two wheels felt precarious. The bump back down to four was a relief.  
  • We did not arrive places having to disrobe - take off layers of protective clobber.
  • We could talk to each without shouting and NOW our road trips had a soundtrack - a large black portable battery driven tape player sat on the back parcel shelf blasting out a curious mix of Ry Cooder, Bach, Mozart's Flute Concerto, Janice Joplin... His choice. My choice. Bliss.
  • My father-in-law suggested we park it down the street rather than directly outside his house when we visited. To him Prudence was one eccentricity too many! An embarrassment in front of the neighbors. ☺
  • austinmemories.com/styled-33/styled-39/index.html
  • wikipedia.org/Austin_Cambridge
  • archive.org/1956-advertisement-for-austin-a-50

3. Informing through demonstration

Informing through demonstration means sharing verbal directions about how to do a specific task: fix, or make, something while also physically showing the steps, in a specific chronological order.

These are the classic 'show-n-tell', 'how to' or process speeches.

Examples of process speech topics:

  • How to bake chocolate chip cookies
  • How to use CPR (cardiopulmonary resuscitation) correctly
  • How to prepare and plant a tub of vegetables or flowers
  • How to read a topographic map
  • How to make a tik-tok reel
  • How to knit a hat

How to brainstorm material for a speech

For literally  100s more demonstration topic ideas

A demonstrative informative speech outline example

To demonstrate the brainstorming process and to provide practical strategies (helpful tips) for freeing and speeding up the generation of ideas

Main ideas:

Understanding brainstorming - explanation of what brainstorming is and its benefits

Preparing for brainstorming - the starting point - stating the problem or topic that needs brainstorming, working in a comfortable place free from distractions, encouraging open-mindedness and suspension of judgment.

Techniques for brainstorming : (Show and tell on either white board or with large sheets of paper that everyone can see) mind mapping, and free writing. Take topic ideas from audience to use.

Example : notes for maid of honor speech for sister

Example of brainstorming notes - free writing - ideas for a maid of honor speech for my sister

Benefits : Demonstrate how mind maps can help visually organize thoughts and connections, how free writing allows ideas to flow without stopping to judge them

Encourages quantity over quality - lots of ideas - more to choose from. May generate something you'd never have thought of otherwise.

Select, refine, develop (show and tell) 

For more see: brainstorm examples

4. Informing through explanation 

Informing through explanation is explaining or sharing how something works, came to be, or why something happened, for example historical events like the Civil War in the United States. The speech is made stronger through the use of visuals - images, charts of data and/or statistics.

Examples of explanatory informative speech topics

  • How did the 1919 Treaty of Versailles contribute to the outbreak of World War Two?
  • What led to The American Civil War (April 12, 1861 – May 26, 1865)?
  • Why is there an increase in type two diabetes and problems associated with obesity in first world countries, for example, in UK and USA?
  • How do lungs work?
  • What causes heart disease?
  • How electric vehicles work?   
  • What caused the Salem witch trials?
  • How does gravitation work?
  • How are rainbows formed?
  • Why do we pay taxes?
  • What is cyberbullying? Why is it increasing?

Example explanatory informative speech outline

The Treaty of Versailles: how did it contribute to the outbreak of World War Two

Image: Signing The Treaty of Versailles 1919 - dignitaries gather in the Hall of Mirrors, Palace of Versailles to sign the treaty, June 28, 1919

- to explain how the Treaty of Versailles (1919) was a significant causal factor leading up World War two

Central ideas:

Historical context : World War One, 'the war to end all wars' ended in 1918. The Allied Powers: USA, UK, France, Italy and Japan, met in Paris at the Paris Peace Conference 1919 to work out the details and consequences of the Treaty of Versailles, which would impact the defeated Central Powers, principally Germany. 

These included:

  • territorial boundary changes which stripped Germany of land in Europe, and established new nations - e.g. Poland and Czechoslovakia
  • military restrictions - the disarmament of the German military, restrictions on weapons and technology, demilitarization of the Rhineland
  • reparations - demands that they were unable to meet, plus being forced to accept a "war guilt" clause (Article 231) had an enormous impact, economically and psychologically. The country plunged into deep recession - albeit along with many other countries. (The Great Depression 1929-1939 which ended with the beginning of World War Two.)

The League of Nations - The League of Nations was an international diplomatic group developed after World War I as a way to solve disputes between countries before they erupted into open warfare. Despite being active in its set up, USA refused to join it - a stance that weakened its effectiveness.

Controversies within Germany: Public anger and resentment, plus political instability as result of reparations, territory loss and economic hardships

Controversies with Treaty partners: The Treaty's perceived fairness and effectiveness: Italy and Japan felt their settlements were inadequate compared to what had been taken by UK, USA and France.

The rise of 'isms'   Simmering discontent eventually emerged as the rise of Fascism in Italy, Nazism in Germany and Statism (a mix of nationalism, militarism and “state capitalism”) in Japan.

Expansionist Nationalism Spread of expansionist nationalism - a state's right to increase its borders because it is superior in all ways. Therefore, Hitler was 'right' to take back what had previously been regarded as German territory (Czechoslovakia and Austria), and to go after more, all the while goading the Allied Powers to act. When his armies went into Poland, Britain declared war against Germany - 21 years after the end of the last.

  • history.com/treaty-of-versailles-world-war-ii-guilt-effects
  • tinyurl.com/Treaty-of-Versailles
  • Image:  tinyurl.com/signing-Treaty-of-Versailles

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13.4 Sample Informative Speeches and Speech Outlines

Sample informative speech outline.

By Shannon Stanley

Topic: Lord Byron

Specific Purpose: To inform my audience about the life of George Gordon Byron, Lord Byron.

Central Idea: George Gordon (Lord Byron) overcame physical hardships, was a world-renowned poet, and was an advocate for the Greek’s war for freedom.

Introduction

A. Attention step : Imagine an eleven-year-old boy who has been beaten and sexually abused repeatedly by the very person who is supposed to take care of him. B. Reveal topic/thesis : This is one of the many hurdles that George Gordon, better known as Lord Byron, overcame during his childhood. Lord Byron was also a talented poet with the ability to transform his life into the words of his poetry. Byron became a serious poet by the age of fifteen, and he was first published in 1807 at the age of nineteen. Lord Byron was a staunch believer in freedom and equality, so he gave most of his fortune, and in the end, his very life, supporting the Greek’s war for independence. C. Establish credibility : While many of you have probably never heard of Lord Byron, his life and written work will become more familiar to you when you take Humanities 1201, as I learned when I took it last semester. D. Preview body of speech : In this speech I will talk about Lord Byron’s early childhood, accomplishments, and life outside of poetry

Transition : Let me start with Lord Byron’s childhood.

Body A. Main point 1: Lord Byron’s childhood

I. Subpoint 1: Birth and disability

a. Lord Byron was born on January 22, 1788, to Captain John Byron and Catherine Gordon Byron. b. According to Paul Trueblood, the author of Lord Byron, Lord Byron’s father only married Catherine for her dowry, which he quickly went through, leaving his wife and child nearly Penniless. c. By the age of two, Lord Byron and his mother had moved to Aberdeen in Scotland and shortly thereafter, his father died in France at the age of thirty-six. d. Lord Byron was born with a clubbed right foot, which is a deformity that caused his foot to turn sideways instead of remaining straight, and his mother had no money to seek treatment for this painful and embarrassing condition. e. He would become very upset and fight anyone who even spoke of his lameness f. Despite his handicap, Lord Byron was very active and liked competing with the other boys.

II. Subpoint 2: Later childhood, sexual abuse.

a. At the age of ten, his grand-uncle died, leaving him the title as the sixth Baron Byron of Rochdale. With this title, he also inherited Newstead Abbey, a dilapidated estate that was in great need of repair. b. Because the Abbey was in Nottinghamshire England, he and his mother moved there and stayed at the abbey until it was rented out to pay for the necessary repairs. c. During this time, May Gray, Byron’s nurse, had already begun physically and sexually abusing him. A year passed before he finally told his guardian, John Hanson, about May’s abuse; she was fired immediately. Unfortunately, the damage had already been done. d. In the book Lord Byron , it is stated that years later, he wrote, “My passions were developed very early—so early, that few would believe me if I were to state the period, and the facts which accompanied it.”

Transition : Although Lord Byron had many obstacles to overcome, during his childhood, he became a world-renowned poet by the age of 24.

B. Main point 2: Lord Byron’s accomplishments as a poet

I. Subpoint 1: Beginning of the career

a. Lord Byron experienced the same emotions we all do, but he was able to express those emotions in the form of his poetry and share them with the world. b. According to Horace Gregory, the author of Poems of George Gordon, Lord Byron , the years from 1816 through 1824 is when Lord Byron was most known throughout Europe. c. But according to Paul Trueblood, Childe Harold was published in 1812 and became one of the best-selling works of literature in the 19th century. d. Childe Harold was written while Lord Byron was traveling through Europe after graduating from Trinity College. e. Many authors such as Trueblood, and Garrett, the author of George Gordon, Lord Byron, express their opinion that Childe Harold is an autobiography about Byron and his travels.

II. Subpoint 2: Poem topics

a. Lord Byron often wrote about the ones he loved the most, such as the poem “She Walks in Beauty” written about his cousin Anne Wilmont, and “Stanzas for Music” written for his half-sister, Augusta Leigh. b. He was also an avid reader of the Old Testament and would write poetry about stories from the Bible that he loved. One such story was about the last king of Babylon. This poem was called the “Vision of Belshazzar,” and is very much like the bible version in the book of Daniel.

Transition : Although Lord Byron is mostly known for his talents as a poet, he was also an advocate for the Greek’s war for independence.

C. Main point 3: Lord Byron’s life other than poetry

I. Sub point 1: Byron arrived in Greece in 1823 during a civil war.

a. Lord Byron, after his self-imposed exile from England, took the side of the Greeks in their war for freedom from Turkish rule. b. The Greeks were too busy fighting amongst themselves to come together to form a formidable army against the Turks. According to Martin Garrett, Lord Byron donated money to refit the Greek’s fleet of ships, but did not immediately get involved in the situation. He had doubts as to if or when the Greeks would ever come together and agree long enough to make any kind of a difference in their war effort. c. Eventually the Greeks united and began their campaign for the Greek War of Independence. d. He began pouring more and more of his fortune into the Greek army and finally accepted a position to oversee a small group of men sailing to Missolonghi. e. Lord Byron set sail for Missolonghi in Western Greece in 1824. He took a commanding position over a small number of the Greek army despite his lack of military training. f. He had also made plans to attack a Turkish held fortress but became very ill before the plans were ever carried through.

II. Sub point II: Death

a. Lord Byron died on April 19, 1824, at the age of 36 due to the inexperienced doctors who continued to bleed him while he suffered from a severe fever. b. After Lord Byron’s death, the Greek War of Independence, due to his support, received more foreign aid which led to their eventual victory in 1832. c. Lord Byron is hailed as a national hero by the Greek nation d. Many tributes such as statues and road-names have been devoted to Lord Byron since the time of his death.

A. Signal end of speech (transition) : In conclusion, B. Review main points and summarize :  Lord Byron overcame great physical hardships to become a world-renowned poet, and is seen as a hero to the Greek nation and is mourned by them still today. C. Sense of completeness/clincher/memorable ending : I have chosen not to focus on Lord Byron’s more liberal way of life, but rather to focus on his accomplishments in life. He was a man who owed no loyalty to Greece, yet gave his life to support their cause. Most of the world will remember Lord Byron primarily through his written attributes, but Greece will always remember him as the “Trumpet Voice of Liberty.”

Sample Informative Speech by Pamela Meyer

Garrett, M. (2000). George Gordon, Lord Byron. New York, NY: Oxford University Press.

Gregory, H. (1969). Poems of George Gordon, Lord Byron. New York, NY: Thomas Y. Crowell Company.

Trueblood, P. G. (1969). Lord Byron. (S. E. Bowman, Ed.). New York, NY: Twayne Publishers.

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write an Informative Speech Outline: A Step-by-Step Guide

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It’s the moment of truth — the anxiety-inducing moment when you realize writing the outline for your informative speech is due soon. Whether you’re looking to deliver a report on the migratory patterns of the great white stork or give a lecture on the proper techniques of candle making, knowing how to write an effective outline is essential.

That’s why we’ve put together this complete, step-by-step guide on how to write an informative speech outline. From selecting a topic to transitioning during your speech, this guide will have you well on your way to writing a compelling informative speech outline . So grab your pen and paper, put on your thinking cap, and let’s get started!

What is an Informative Speech Outline?

An informative speech outline is a document used to plan the structure and core content of a public speech. It’s used by speakers to ensure their talk covers all the important points, stays on-topic and flows logically from one point to another. By breaking down complex topics into smaller, concise sections, an effective outline can help keep a speaker organized, set objectives for their talk, support key points with evidence and promote audience engagement. A well-structured outline can also make a presentation easier to remember and act as an invaluable reminder if nerves ever get the better of the speaker. On one hand, an informative speech outline enables speakers to cover multiple ideas in an efficient manner while avoiding digressions. On the other hand, it’s important that speakers remain flexible to adjust and adapt content to meet audience needs. While there are some tried-and-tested strategies for creating outlines that work, many successful speakers prefer to tweak and modify existing outlines according to their personal preferences. In conclusion, preparing an informative speech outline can boost confidence and create an effective structure for presentations. With this in mind, let’s now look at how to structure an informative speech outline

How to Structure an Informative Speech Outline

The structure of your informative speech outline should be based on the points you need to cover during your presentation. It should list out all of the main points in an organized and logical manner, along with supporting details for each point. The main structure for an informative speech should consist of three parts: the introduction, body and conclusion.

Introduction

When starting to craft your structure, begin by introducing the topic and giving a brief synopsis of what the audience can expect to learn from your speech. By setting up what they will gain from your presentation, it will help keep them engaged throughout the rest of your talk. Additionally, include any objectives that you want to achieve by the end of your speech.

The body of an informative speech outline typically consists of three parts: main points, sub-points, and supporting details. Main points are the core topics that the speaker wishes to cover throughout the speech. These can be further broken down into sub-points, that explore the main ideas in greater detail. Supporting details provide evidence or facts about each point and can include statistics, research studies, quotes from experts, anecdotes and personal stories . When presenting an informative speech, it is important to consider each side of the topic for an even-handed discussion. If there is an argumentative element to the speech, consider incorporating both sides of the debate . It is also important to be objective when presenting facts and leave value judgments out. Once you have determined your main points and all of their supporting details, you can start ordering them in a logical fashion. The presentation should have a clear flow and move between points smoothly. Each point should be covered thoroughly without getting overly verbose; you want to make sure you are giving enough information to your audience while still being concise with your delivery.

Writing an informative speech outline can be a daunting yet rewarding process. Through the steps outlined above, speakers will have created a strong foundation for their speech and can now confidently start to research their topics . The outline serves as a guiding map for speakers to follow during their research and when writing their eventual speech drafts . Having the process of developing an informative speech broken down into easy and manageable steps helps to reduce stress and anxiety associated with preparing speeches .

  • The introduction should be around 10-20% of the total speech duration and is designed to capture the audience’s attention and introduce the topic.
  • The main points should make up 40-60% of the speech and provide further detail into the topic. The body should begin with a transition, include evidence or examples and have supporting details. Concluding with a recap or takeaway should take around 10-20% of the speech duration.

While crafting an informative speech outline is a necessary step in order for your presentation to run smoothly, there are many different styles and approaches you can use when creating one. Ultimately though, the goal is always to ensure that the information presented is factual and relevant to both you and your audience. By carefully designing and structuring an effective outline, both you and your audience will be sure to benefit greatly from it when it comes time for delivering a successful presentation .

Now that speakers know how to create an effective outline, it’s time to begin researching the content they plan to include in their speeches. In the next section we’ll discuss how to conduct research for an informative speech so speakers are armed with all the facts necessary to deliver an interesting and engaging presentation .

How to Research for an Informative Speech

When researching an informative speech, it’s important to find valid and reliable sources of information. There are many ways that one can seek out research for an informative speech, and no single method will guarantee a thorough reliable research. Depending on the complexity of the topic and the depth of knowledge required, a variety of methods should be utilized. The first step when researching for an informative speech should be to evaluate your present knowledge of the subject. This will help to determine what specific areas require additional research, and give clues as to where you might start looking for evidence. It is important to know the basic perspectives and arguments surrounding your chosen topic in order to select good sources and avoid biased materials. Textbooks, academic journals, newspaper articles, broadcasts, or credible websites are good starting points for informational speeches. As you search for information and evidence, be sure to use trustworthy authors who cite their sources. These sources refer to experts in the field whose opinions add credibility and can bolster your argument with facts and data. Evaluating these sources is particularly important as they form the foundation of your speech content and structure. Analyze each source critically by looking into who wrote it and evaluating how recent or relevant it is to the current conversation on your chosen topic. As with any research paper, one must strive for accuracy when gathering evidence while also surveying alternative positions on a topic. Considering both sides of a debate allows your speech to provide accurate information while remaining objective. This will also encourage audience members to draw their conclusions instead of taking your word for it. Furthermore, verifying sources from multiple angles (multiple avenues) ensures that information is fact-checked versus opinionated or biased pieces which might distort accuracy or mislead an audience member seeking truth about a controversial issue. At this stage in preparing for an informative speech, research should have been carried out thoroughly enough to allow confidently delivering evidence-based statements about a chosen topic. With all of this necessary groundwork completed, it’s time to move onto the next stage: sourcing different types of evidence which will allow you to illustrate your point in an even more helpful way. It is now time to transition into discussing “Sources & Evidence”.

Sources and Evidence

When crafting an informative speech outline, it is important to include accurate sources and valid evidence. Your audience needs to be sure that the content you are presenting not only reflects a clear understanding of the topic but is also backed up with reliable sources. For example, if you are speaking about climate change, include research studies, statistics, surveys and other forms of data that provide concrete evidence that supports your argument or position. Additionally, be sure to cite any sources used in the speech so that your audience can double-check the accuracy. In some cases, particularly when discussing sensitive topics, each side of the issue should be addressed. Not only does this make for a more balanced discussion, it also allows you to show respect for different points of view without compromising your own opinion or position. Presenting both sides briefly will demonstrate a comprehensive understanding of the subject matter and show your ability to present a well-rounded argument. Knowing how to source accurately and objectively is key to creating an informative speech outline which will be compelling and engaging for an audience. With the right sources and evidence utilized correctly, you can ensure that your argument is both authoritative and convincing. With these fundamentals in place, you can move on to developing tips for crafting an informative speech for maximum impact and engagement with the listeners.

Tips for Crafting an Informative Speech

When crafting an informative speech, there are certain tips and tricks that you can use to make sure your outline is the best it can be. Firstly, if you are speaking about a controversial issue, make sure you present both sides of the argument in an unbiased manner. Rely on researching credible sources, and discuss different points of views objectively. Additionally, organize and prioritize your points so that they are easy to follow and follow a logical progression. Begin with introducing a succinct thesis statement that briefly summarizes the main points of your speech. This will give the audience a clear idea of what topics you will be discussing and help retain their attention throughout your speech. Furthermore, be mindful to weave in personal anecdotes or relevant stories so that the audience can better relate to your ideas. Make sure the anecdotes have a purpose and demonstrate the key themes effectively. Acquiring creative ways to present data or statistics is also important; avoid inundating the audience with too many facts and figures all at once. Finally, ensure that all visual aids such as props, charts or slides remain relevant to the subject matter being discussed. Visual aids not only keep listeners engaged but also make difficult concepts easier to understand. With these handy tips in mind, you should be well on your way to constructing an effective informative speech outline! Now let’s move onto exploring some examples of effective informative speech outlines so that we can get a better idea of how it’s done.

Examples of Effective Informative Speech Outlines

Informative speeches must be compelling and provide relevant details, making them effective and impactful. In order to create an effective outline, speakers must first conduct extensive research on the chosen topic. An effective informative speech outline will clearly provide the audience with enough information to keep them engaged while also adhering to a specific timeframe. The following are examples of how to effectively organize an informative speech: I. Introduction: A. Stimulate their interest – pose a question, present intriguing facts or establish a humorous story B. Clearly state the main focus of the speech C. Establish your credibility– explain your experience/research conducted for the speech II. Supporting Points: A. Each point should contain facts and statistics related to your main idea B. Each point should have its own solid evidence that supports it III. Conclusion: A. Summarize supporting points B. Revisit your introduction point and explain how it’s been updated/changed through the course of the discussion C. Offer a final statement or call to action IV. Bibliography: A. Cite all sources used in creating the speech (provide an alphabetical list) Debate both sides of argument if applicable: N/A

Commonly Asked Questions

What techniques can i use to ensure my informative speech outline is organized and cohesive.

When crafting an informative speech outline, there are several techniques you can use to ensure your speech is organized and cohesive. First of all, make sure your speech follows a logical flow by using signposting , outlining the main ideas at the beginning of the speech and then bulleting out your supporting points. Additionally, you can use transitions throughout the speech to create a smooth order for your thoughts, such as ‘next’ and ‘finally’. Furthermore, it is important that each point in your outline has a specific purpose or goal, to avoid rambling and confusion. Finally, use visual aids such as charts and diagrams to emphasise key ideas and add clarity and structure to your speech. By following these techniques , you can ensure your informative speech outline is well organized and easy to follow.

How should I structure the order of the information in an informative speech outline?

The structure of an informative speech outline should be simple and organized, following a linear step-by-step process. First, you should introduce the topic to your audience and provide an overview of the main points. Next, give an explanation of each point, offer evidence or examples to support it, and explain how it relates to the overall subject matter. Finally, you should conclude with a summary of the main points and a call for action. When structuring the order of information in an informative speech outline, it is important to keep topics distinct from one another and stick to the logical progression that you have established in your introduction. Additionally, pay attention to chronology if appropriate; when discussing historical events, for example, make sure that they are presented in the correct order. Moreover, use transition phrases throughout your outline to help move ideas along smoothly. Finally, utilize both verbal and visual aids such as diagrams or graphics to illustrate complex knowledge effectively and engage your audience throughout your presentation.

What are the essential components of an informative speech outline?

The essential components of an informative speech outline are the introduction, body, and conclusion. Introduction: The introduction should establish the topic of your speech, provide background information, and lead into the main purpose of your speech. It’s also important to include a strong attention-grabbing hook in order to grab the audience’s attention. Body: The body is where you expand on the main points that were outlined in the introduction. It should provide evidence and arguments to support these points, as well as explain any counterarguments that might be relevant. Additionally, it should answer any questions or objections your audience may have about the topic. Conclusion: The conclusion should restate the purpose of your speech and summarize the main points from the body of your speech. It should also leave your audience feeling inspired and motivated to take some kind of action after hearing your speech. In short, an effective informative speech outline should strongly focus on bringing all of these elements together in a cohesive structure to ensure that you deliver an engaging presentation that educates and informs your audience.

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Informative Speech Outline – Template & Examples

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Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

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Informative speeches are used in our day-to-day lives without even noticing it, we use these speeches whenever we inform someone about a topic they didn’t have much knowledge on, whenever we give someone instructions on how to do something that they haven’t done before, whenever we tell someone about another person. Informative speaking is fairly new to the world of public speaking. Ancient philosophers like Aristotle, Cicero and, Quintilian envisioned public speaking as rhetoric, which is inherently persuasive.

In this article:

What is an Informative Speech?

Here are some ways to prepare for your speech, 1. develop support for your thesis, 2. write your introduction and conclusion, 3. deliver the speech, example of an informative speech outline.

Woman Pointing to White Background While Smiling

An informative speech is designed to inform the audience about a certain topic of discussion and to provide more information. It is usually used to educate an audience on a particular topic of interest. The main goal of an informative speech is to provide enlightenment concerning a topic the audience knows nothing about. The main types of informative speeches are descriptive, explanatory, demonstrative, and definition speeches. The topics that are covered in an informative speech should help the audience understand the subject of interest better and help them remember what they learned later. The goal of an informative speech isn’t to persuade or sway the audience to the speaker’s point of view but instead to educate. The details need to be laid out to the audience so that they can make an educated decision or learn more about the subject that they are interested in.

It is important for the speaker to think about how they will present the information to the audience.  

Informative Speech Preparation

Close-Up of a Black Microphone

When you are preparing your informative speech, your preparation is the key to a successful speech. Being able to carry your information across to the audience without any misunderstanding or misinterpretation is very important.

1. Choose Your Topic

Pick a topic where you will explain something, help people understand a certain subject, demonstrate how to use something.

2. Make a Thesis Statement

Think about what point you are trying to get across, What is the topic that you want to educate your audience on? “I will explain…” “I will demonstrate how to…” “I will present these findings…”

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3. Create Points That Support Your Thesis

Take a moment to think about what would support your thesis and take a moment to write the points down on a sheet of paper. Then, take a moment to elaborate on those points and support them. 

Typical Organization for an Informative Speech:

How to Speech: 4 Key steps to doing what you are talking about.

Example: Step One: Clean the chicken of any unwanted feathers and giblets. Step Two: Spice the chicken and add stuffings. Step Three: Set oven to 425 degrees Fahrenheit. Step Four: Place chicken in the oven and cook for an hour. 

History/ What Happened Speech: Points listing from the beginning to the latest events that you want to discuss in your speech.

Example: First, Harry met Sally. Second, Harry took Sally out to the roadhouse. Third, Harry and Sally started their courtship. Fourth, Harry and Sally moved in together and adopted a dog named Paco.

What is it Speech: Two to Four main points that discuss the key elements of your subject.

Example: First, there must be four wheels. Second, the car’s engine must be functioning. Third, the doors must be functional. Fourth, in order to get to your destination, the car’s steering has to be functional.

Explain it Speech: Two to Four main points that go through the key elements of the topic to explain it.

Example: Firstly, the car drives by the engine that powers it to move forward. Secondly, by the wheels that rotate in a forward or backward motion. Thirdly, the car’s engine is powered by gas which gives it the ability to function and essentially move the car.

Write down support for your points. Take some time to research your topic thoroughly. It is good to gather statistics, expert opinions, facts, and much more to make your speech unique and effective. 

There are three main types of support you should use to strengthen your speech: 

Interest supports.

Interest supports are used to increase the audience’s interest in the topic you are presenting.

  • Personal experiences
  • Interaction (e.g., Questions to the audience)

Evidence Supports

Evidence increases solid factual support in your speech. Examples of evidence supported are statistics, expert opinions, direct quotations. Studies, surveys, and facts.

Multimedia Aids

Multimedia aids such as posters with pictures and writing, DVDs, music or recordings on a stereo player, videotapes, and PowerPoint presentations.

Write your introduction. Provide a quick attention getter, state your thesis, elaborate on why it is important to you and your audience. It is expected that you preview your main points in the introduction by listing all your main points of discussion in your introduction.

Write your conclusion. Tie the speech together, build to a higher point and give it a sense of conclusion.

Practice your speech until you feel confident. Present your material as effectively as possible.

Informative Speech Outline

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Creating an outline for an informative speech will help you organize your ideas and information to share with your audience in an effective manner. A well-planned outline will ensure that all the important information is included in your speech and ensure that you don’t wander off-topic.

Topic: This will be the title of your speech.

Purpose: To inform the audience about the topic.

Thesis: A theme statement that clearly describes the topic and points made in the presentation.

  • Introduction
  • Attention-grabbing opening statement
  • Reason to listen to the speech
  • Thesis statement
  • Preview of points to be covered
  • First main point
  • First subpoint
  • Supporting detail
  • Second subpoint
  • Second main point
  • Third main point
  • Restatement of main points
  • Restatement of thesis
  • Concluding remarks

When developing an outline, follow these rules to ensure a successful speech:

  • Include one idea for every point, subpoint, or supporting detail.
  • If there is one point, there must be a second point. If there is one supporting point, there should be a second supporting point. 
  • Be consistent. If you are using full sentences to describe points and subpoints, use full sentences throughout the outline. Ensure that the verb tense is consistent throughout your outline as well.

Informative Speech Outline Examples

Man Holding a Book With the Words Information Written on it

Topic: Adoption

Purpose: To inform people about adoption

Thesis: Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.

  • What do Edgar Allan Poe, John Lennon, Steve Jobs, and Eleanor Roosevelt all have in common? They were all adopted. Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The adoption process is lengthy, expensive, and varies from country to country and even state to state. Not only does adoption vary from state to state, but sometimes the adoption process even varies within regions of a state.
  • Many children get adopted every year. No one knows how adoption works.
  • Adoption is a life-changing event, not just for the children involved but also for every single family made whole through adoption.
  • Adoption processes vary from place to place. Types of adoption. Benefits and detriments to adoption. Many children who are adopted have experienced neglect and abuse.
  • Adoption processes vary from place to place.
  • The adoption process varies from state to state.
  • It is more expensive in certain states than in others.
  • The amount of paperwork throughout the process also depends on the state legislature.
  • The adoption process varies within a state.
  • In certain states, the adoption process is different from one region to the next.
  • The process is different depending on the child protection laws set in each region inside a state.
  • Types of adoption
  • There are different types of adoption.
  • There is step-parent or other family member adoption
  • There is also adoption across state lines
  • The more traditional adoption types are commonly known.
  • There is private adoption which is most commonly found throughout the U.S.
  • Adoption through foster care is a good thing to try for first-time adopters.
  • The adoption process is expensive.
  • There are a lot of upfront expenses.
  • You are subjected to adoption agency fees to help you find a suitable match for your family.
  • You also have to pay to adopt the child you want to adopt.
  • There are a lot of big expenses in terms of the child too.
  • Readying a living space to suit a child’s wants and needs can be expensive.
  • Many new expenses come to light like healthcare, school, etc.
  • Adoption processes vary from state to state. There are many different types of adoption. Adoption can be expensive, so you have to ensure that you are financially capable of caring for another human being.
  • Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.
  • Adoption is an absolutely life-changing adventure, but everyone needs to be more educated before walking into a demanding process. There will be many emotions, expenses, and frustration, but it truly is worth it in the end.

Topic: Snakebites and how they’re treated

Purpose: To inform the audience of the dangers of snakes and how to respond to being bitten by a snake.

Thesis: Snakebites are dangerous and could ultimately lead to loss of life if not acted upon correctly.

  • Imagine that you and your friend are walking in the woods, one sunny day in the fall when leaves cover the ground. Suddenly, your friend accidentally steps on a snake and gets bitten.
  • Your friend’s chance of survival depends on your knowledge of acting promptly and taking proper measures in this situation.
  • Today I will inform you about three common poisonous snakes seen in our country and explain to you the effects of a snake bite.
  • Three poisonous snakes. Effects of the snake’s venom. How to administer first aid in the event of a snake bite.
  • Three poisonous snakes
  • There are two types of Rattlesnakes.
  • William Pinkston: Responsible for more deaths in this country.
  • Western diamondback: found from Texas to Eastern California.
  • Copperhead and Cottonmouth
  • Before striking, it opens its mouth wide to reveal its white inside.
  • That’s how it got its name.
  • The effects of snake venom on the human body
  • Hepatotoxic
  • Destroys blood vessels and red blood cells.
  • Deadly and fatal to the victim.
  • It affects the optic nerves in the eyes, causing blindness.
  • It affects the nerves controlling the respiratory muscles, causing suffocation and eventually leading to death if left untreated.
  • How to administer first aid in the event of a snake bite.
  • Immobilize the bitten area slightly lower than the heart.
  • Apply a flat constricting band 2-4 inches above the bite.
  • With a sterile scalpel or knife, make one incision that connects the fang marks.
  • Squeeze venom gently from the incision with your fingers for 30 minutes.
  • Get the victim to the hospital as soon as possible.
  • Snake bites are dangerous and could ultimately lead to loss of life if not acted upon correctly.
  • Snake bites are dangerous and could ultimately lead to loss of life if they are not cared for properly, and the victim doesn’t get the necessary treatment in time.

Informative speeches have one main goal: to inform the audience of a specific topic of interest. For you to have an effective and successful informative speech, it is important to do your research and draw up an informative speech outline. The speech outline ensures that you do not wander off topic or get carried away with one point. 

If, on the other hand, you have to prepare persuasive speech, we have a guide on outlining and preparing for it the right way right here .

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146+ Informative Speech Examples, Samples, Outlines, and Topics: Get Inspired

Feb 29, 2024

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Feb 29, 2024 | Blog

Have you ever wondered what makes a speech truly informative and engaging? In exploring informative speech examples, we’ll dissect the elements that make a speech impactful and provide insights on crafting your compelling narrative. Whether you’re gearing up for a class presentation or simply curious about effective communication, we’ve got you covered.

What exactly is an informative speech, you ask? Well, think of it as a chance to share knowledge with your audience, like being a friendly guide on a journey of information. Unlike persuasive speeches aiming to sway opinions, informative speeches focus on presenting facts, ideas, or explanations.

So, let’s delve into this world of words, where you’ll discover the nuances of different speech types, from brief and concept speeches to autobiographical gems.

Ready to dive in? Let’s roll!

What Are Informative Speeches

Imagine you’re sharing cool facts with your friends. That’s an informative speech! It’s a type of speech where you deliver fascinating details to your audience.

But wait, isn’t that the same as an explanatory speech? Not quite!

While an explanatory speech clarifies, an informative one educates. So, think of yourself as a friendly guide, not a textbook.

Your mission? Present relevant information, explain concepts, and make sure your audience leaves enlightened. No convincing is informative and needed; just sharing knowledge like a pro!

Ready to inform? Let’s roll!

Effective Informative Speaking Vs. Persuasive Speaking

Let’s talk about the difference between effective informativeand persuasive speaking. Imagine you’re presenting a persuasive speech – you’re on a mission to convince your audience to see things your way. It’s like being a smooth talker, aiming to sway opinions.

Conversely, informative peaking is like a friendly guide, sharing facts without pushing a particular viewpoint. So, how do you think you could spot the variance?

In persuasive speeches, your closing statement is like the grand finale, the big persuasion moment. In informative speeches, it’s more about leaving your audience with a clear understanding.

Remember, it’s not about convincing; it’s about enlightening. So, when choosing a topic, ask yourself, “Am I trying to persuade or inform?” That’s the key to crafting a speech that hits the right notes for your audience.

How do you write a good informative speech?

Let’s dive into the art of crafting a stellar informative speech. Have you ever wondered what makes public speaking a task and an opportunity to share knowledge? Here’s your guide:

  • Start with a Clear Purpose: Ask yourself, “What’s my goal here? Am I educating, explaining, or demonstrating?” Knowing your purpose helps shape your entire speech.
  • Know Your Audience: Who are you talking to? I think it’s important that you understand your audience’s knowledge level. Are they familiar with the topic, or is it new territory?
  • Choose a Relevant Topic: Pick something your audience can connect with. Remember, it’s about them understanding, not you impressing.
  • Research Like a Pro: Dive into your topic like a detective. Gather facts, examples, and anecdotes. The more well-researched your speech, the more credible you become.
  • Craft a Clear Structure: Organize your speech logically. Start with an introduction, followed by main points, and end with a memorable conclusion. Think of it as a journey with a roadmap.
  • Engage with Your Audience: Connect with nonverbal cues – eye contact and gestures. Imagine you’re having a conversation, not delivering a monologue.
  • Keep It Simple: Explain complex concepts in simple terms. Avoid jargon that might confuse your audience.
  • Be Passionate: Even if your topic seems dry, let your enthusiasm shine through. Your passion is contagious!

How To Start An Informative Speech Examples

Have you ever wondered how to kick off an informative speech and grab your audience’s attention? Let’s break it down:

  • Hook Your Audience: To start an informative speech, begin with a captivating fact, a relatable story, or a surprising statistic. Think of it as reeling in your audience, making them eager to hear more.
  • Establish a Friendly Tone: In your introduction for an informative speech, set a welcoming atmosphere. Imagine you’re chatting with friends, creating a connection from the get-go.
  • Declare Your Purpose: Could you explain why you’re there? Are you going to educate the audience on a fascinating topic or perhaps deliver an informative speech to clarify a concept?
  • Please look over the Journey: Outline the main points you’ll cover. It’s like giving your audience a roadmap for the upcoming adventure. Could you let them know what to expect? Connect with nonverbal cues – eye contact and gestures
  • Engage Your Audience: Interact with your audience members. Ask questions and share relatable experiences – make them part of the conversation. After all, an informative speech is a two-way street.

What does a good informative speech look like?

So, you’re curious about what a good informative speech looks like? Fantastic! Let’s paint a picture together:

  • Clear Introduction: A great informative speech kicks off with a bang. Imagine it like a friendly invitation – you want your audience excited to join you on this learning journey. Ask a thought-provoking question or share an intriguing fact to grab their attention.
  • Defined Purpose: Right out of the gate, your audience should know what type of speech they’re in for. Are you here to educate, explain, or show something cool? Make it crystal clear.
  • Organized Structure: Picture your speech like a well-arranged book. Start with a captivating introduction, smoothly move through your main points, and wrap it up with a memorable conclusion. Think of it as a roadmap guiding your audience through the information.
  • Engaging Content: Sprinkle your speech with relatable examples, anecdotes, or even a touch of humor. Keep your audience on their toes – you want them to remember your words.
  • Visual Aids: If you’re explaining a process or showing statistics, use visuals. A picture is worth a thousand words.
  • Connect with Your Audience: It’s about delivering information and connecting. Imagine you’re having a friendly chat, not delivering a lecture. Engage with your audience through eye contact and a conversational tone.
  • Avoid Overloading with Information: While you want to be informative, avoid overwhelming your audience with a data dump. Pick the juiciest, most relevant information to keep them interested.
  • Memorable Conclusion: Wrap things up with a bow. Summing up your main points and leaving your audience with a clear understanding. It’s like leaving a lasting impression after a great conversation.

What are examples of informative writing?

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The following is an informative speaking excerpt on smoking:

It is general knowledge that smoking is bad for your health. Yet, the number of smokers globally increases each year. In 2018, according to the World Health Organization (WHO), about 1.1 billion people in the world use tobacco. That number might rise to 1.6 billion by 2025.

Tobacco kills, which smokers ignore until they get cancer or another terminal disease. It results in 6 million deaths per year. That means that there is one tobacco-related death every six seconds.

That said, a lack of information about the effects of smoking is a significant contributor to this pandemic. A survey conducted in China revealed that only 38% of tobacco smokers knew the habit could lead to heart disease, and only as few as 27% were aware smoking could cause a stroke.

Ignorance is no defense. So, today, I will present the adverse effects of tobacco and back them up with facts and real-world statistics.

The following is another informative speaking excerpt on global warming:

A  global warming  search on Google brings back 65 million results pages. The subject has drawn a lot of attention due to  adverse climate change . In a speech presented at the UN Summit in 2019, Barrack Obama said that we must solve climate change swiftly and boldly or risk leaving future generations to an irreversible catastrophe.

A YouTube Influencer, Prince EA, addressed this issue by saying that our descendants will know it as the Amazon Desert instead of the Amazon Rainforest if we are not careful. Imagining the Amazon as a dessert should give you chills, and it seems so farfetched, but it could be a reality if global warming is not addressed.

But what exactly is global warming? What causes it? And what can we do to stop it? In this short but informative speech, I will answer these questions effectively.

Examples of Informative Speeches in Literature or Popular Culture:

Excerpt from Marie Curie’s speech on the discovery of radium:

I could tell you many things about radium and radioactivity, and it would take a long time. But as we can not do that, I shall only give you a short account of my early work about radium. Radium is no longer a baby; it is more than twenty years old, but the discovery conditions were somewhat peculiar, so remembering and explaining them is always of interest. We must go back to the year 1897. Professor Curie and I worked then in the School of Physics and Chemistry laboratory, where Professor Curie held his lectures. I was engaged in some work on uranium rays which had been discovered two years before by Professor Becquerel.***I spent some time studying the way of making good measurements of the uranium rays, and then I wanted to know if there were other elements, giving out rays of the same kind. So I took up work about all known elements and their compounds and found that uranium compounds and all thorium compounds are active, but other elements were not found active, nor were their compounds. As for the uranium and thorium compounds, I found that they were active in proportion to their uranium or thorium content.

The impassioned political speech by President George W. Bush’s address to the nation as the US attacked Iraq begins as an informative speech:

At this hour, American and coalition forces are in the early stages of military operations to disarm Iraq, free its people, and defend the world from grave danger.

On my orders, coalition forces began striking selected targets of military importance to undermine Saddam Hussein’s ability to wage war. These are the opening stages of a broad and concerted campaign.

More than 35 countries are giving crucial support, from using naval and air bases to help with intelligence and logistics to deploying combat units. Every nation in this coalition has chosen to bear the duty and share the honor of serving in our common defense.

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How To Write An Informative Speech Outline

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  • Start with a Clear Purpose: Before diving into the details, ask yourself, “What’s the goal here?” Is it to convince the audience of a particular viewpoint or inform them about a topic?
  • Pick Your Main Points: Could you identify the key ideas you want to convey? Imagine telling a friend about your favorite movie – what would you highlight?
  • Organize Your Thoughts: Arrange your main points logically. Think of it as creating a roadmap for your audience. You want them to follow along easily.
  • Add Supporting Details: Each main point needs backup dancers! Sprinkle in facts, examples, or anecdotes. This isn’t a demonstrative speech , but adding a story here and there keeps it engaging.
  • Create a Memorable Introduction: Your introduction is like the trailer for a movie. It should grab attention and hint at what’s coming. Consider posing a question or sharing a surprising fact.
  • Conclude Strong: Summing up your main points and leave a lasting impression. A good conclusion for an informative speech should tell your audience, “Wow, I learned something valuable!”
  • Practice Your Timing: A well-prepared speaker keeps an eye on the clock. Ensure your speech runs smoothly or cut smoothly, not run too long or cut too short.
  • Be Open to Adjustments: Sometimes, the best ideas appear during practice. Be flexible and tweak your outline if needed.  For tutoring, check out Spark  on how to create an informative speech outline.

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10+ informative speech examples & samples in pdf, alliteration examples in literature , informative speeches about concepts, informative speeches about objects, list of informative speech topics: ideas to spark your creativity, informative speeches topics for history and the humanities.

1.      The Olympics in Ancient Greece

2.      Explore the history of tattoos and body art

3.      Economic divisions and the Vietnam War

4.      Burial practices in ancient cultures and societies

5.      How escaped enslaved people communicated along the Underground Railroad

6.      Immigration history in America

7.      Mahatma Gandhi and Indian apartheid

8.      Innovations that came out of the great wars

9.      The assassination of John F Kennedy

10.  Sculpture in the Renaissance

11.  The Salem Witch Trials

12.  Colonization and its impact on the European powers in the Age of Exploration and beyond

13.  The Gold Rush in California and its impact or significance

14.  Fashion in Victorian Britain

15.  Japanese Kamikaze fighters during World War II

16.  The significance of the Stonewall Riots

17.  The Spanish Flu

18.  Rum running during Prohibition

19.  Society and life in the Dark Ages

20.  The mystery of Leonardo DaVinci’s Mona Lisa painting

Interesting Topic Ideas For English And Classic Literature

1.      Depictions of classic literature in modern films

2.      Depictions of the apocalypse in literature and fiction

3.      Common themes in Victorian literature from the th century

4.      How to beat writer’s block

5.      Symbolism in Harper Lee’s To Kill a Mockingbird

6.      The history of spirits or the supernatural in classic literature

7.      The concept of madness in William Shakespeare’s tragedies

8.      War poetry from any period

9.      How Shakespeare’s plays helped shape the modern language

10.  Ernest Hemingway’s narrative on masculinity

11.  How to define the canons of classic literature

12.  Which books published today would be classic literature in the future?

13.  Common themes in Gothic literature

14.  Feminist theory and the works of Charlotte Perkins Gilman

15.  The practice of banning books and literature from schools

16.  Rhetorical analysis of Martin Luther King’s “I Have a Dream” speech

17.  Satire in Jane Austen’s Pride and Prejudice

18.  Human nature in Plato’s The Republic

19.  The impact of modern technology on literature and publishing

20.  Rationality in William Golding’s Lord of the Flies

Intriguing Topics About Current Affairs, Social Issues, And Human Rights

1.      Current social movements such as Black Lives Matter or the Occupy Wall Street movement

2.      The influence of cultural traditions on human rights in various countries

3.      Benefits of social media for collective action in areas where human rights are being contested

4.      Support and guidance for troubled children in the current foster care system

5.      The prevalence of child abuse in modern society

6.      The United Nations Human Rights Council and its purpose/function

7.      Women’s rights/freedoms in third world countries

8.      Human trafficking in first-world countries

9.      Patterns in America’s fastest-growing cities

10.  Generational divisions and tensions between Baby Boomers, Millennials, or Generation Z

11.  The concept of universal human rights

12.  What our society has learned from the COVID- pandemic

13.  Uses of torture to extract information from high-level criminals or terrorists

14.  The influence of Westernization on human rights in other countries

15.  The role of the United Nations in the interest of global human rights

16.  Racial prejudice in the workplace

17.  Explore modern protest culture

18.  Idolization of celebrities in modern society

19.  “Viral” culture in today’s society

20.  Social media influencers and Tik Tok stars and their celebrity status among Generation Z

Creative Ideas For Film, Music, And Popular Culture

1.      Mythology in popular culture

2.      Censorship issues in music

3.      Superhero culture in society

4.      Focus on a music subculture and how it has empowered that group of people

5.      Modern horror films and “shock value”

6.      The importance of teaching music in elementary and high schools

7.      The impact of a historical musician or musical group and their impact on today’s music

8.      How streaming services have changed the film/television or music industry

9.      Domestic violence in the media

10.  Disney princesses and their impact on young girls in society

11.  The history of jazz music in New Orleans

12.  Crime scene television – accuracies and inaccuracies

13.  Which popular cultural artifacts will archaeologists study in the future to learn about our society?

14.  The role of music in social movements

15.  Originality in today’s music, movies, or television shows

16.  Religious symbolism in Star Wars

17.  The current status of the idea of the “Blockbuster” movie

18.  Child stars and the problems they face as they age

19.  Sexuality and messaging in film and television

20.  The power of satire in comedy

What are some good topics for an informative speech?

Example Informative Speech Topics

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Get Help With Your Informative Speech Writing

Need help with your informative speech? Fret not! Essay Freelance Writers has your back. Our expert team excels in crafting top-notch speeches tailored just for you. How do I nail that conclusion for an informative speech? We’ve got the perfect formula. But hey, what exactly is an informative speech, you ask? It’s a dynamic way to inform the audience and share knowledge. Our skilled writers present information effectively and ensure your speech leaves a lasting impact. Whether you need to define informative speech elements or deliver a compelling information speech, our team guides you. So, why stress? Click that ORDER NOW button to make your informative speech shine!

What is an example of an informative speech?

An example of informative speaking could be a presentation on climate change, providing facts and data to educate the audience.

What are good informative speech topics?

Good informative speech topics include subjects like space exploration, sustainable living, or the history of ancient civilizations.

What is an example of an informative speech about objects?

An informative speech about objects could focus on the history and significance of a specific artifact, like the Rosetta Stone.

What is a good introduction for an informative speech?

A good introduction for an informative speech grabs attention, such as posing a thought-provoking question or sharing a relevant anecdote, setting the tone for the presentation.

sarah Bentley

With a passion for helping students navigate their educational journey, I strive to create informative and relatable blog content. Whether it’s tackling exam stress, offering career guidance, or sharing effective study techniques

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How to Write an Informative Speech

Last Updated: October 6, 2022 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,390,876 times.

An informative speech tells an audience about a process, event, or concept. Whether you’re explaining how to grow a garden or describing a historical event, writing an informative speech is pretty straightforward. Knowing the topic inside and out is key, so start by conducting thorough research. Organize your speech logically so your audience can easily follow, and keep your language clear. Since speeches are recited out loud, be sure to set aside time after writing to perfect your delivery.

Researching the Topic

Step 1 Choose a subject that interests you if the topic isn’t assigned.

  • Suppose your prompt instructs you to inform the audience about a hobby or activity. Make a list of your clubs, sports, and other activities, and choose the one that interests you most. Then zoom in on one particular aspect or process to focus on in your speech.
  • For instance, if you like tennis, you can’t discuss every aspect of the sport in a single speech. Instead, you could focus on a specific technique, like serving the ball.

Step 2 Gather a variety...

  • For example, if your speech is about a historical event, find primary sources, like letters or newspaper articles published at the time of the event. Additionally, include secondary sources, such as scholarly articles written by experts on the event.
  • If you’re informing the audience about a medical condition, find information in medical encyclopedias, scientific journals, and government health websites.

Tip: Organize your sources in a works cited page. Even if the assignment doesn’t require a works cited page, it’ll help you keep track of your sources. [3] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source

Step 3 Form a clear understanding of the process or concept you’re describing.

  • For instance, if your speech is on growing plants from seeds, explain the process step-by-step to a friend or relative. Ask them if any parts in your explanation seemed muddy or vague.
  • Break down the material into simple terms, especially if you’re addressing a non-expert audience. Think about how you’d describe the topic to a grandparent or younger sibling. If you can’t avoid using jargon, be sure to define technical words in clear, simple terms.

Step 4 Come up with a thesis that concisely presents your speech’s purpose.

  • For example, if your speech is on the poet Charles Baudelaire, a strong thesis would be, “I am here to explain how city life and exotic travel shaped the key poetic themes of Charles Baudelaire’s work.”
  • While the goal of an informative speech isn't to make a defensible claim, your thesis still needs to be specific. For instance, “I’m going to talk about carburetors” is vague. “My purpose today is to explain how to take apart a variable choke carburetor” is more specific.

Step 5 Focus on informing your audience instead of persuading them.

  • For instance, a speech meant to persuade an audience to support a political stance would most likely include examples of pathos, or persuasive devices that appeal to the audience's emotions.
  • On the other hand, an informative speech on how to grow pitcher plants would present clear, objective steps. It wouldn't try to argue that growing pitcher plants is great or persuade listeners to grow pitcher plants.

Drafting Your Speech

Step 1 Write a bare...

  • Delivering memorized remarks instead of reading verbatim is more engaging. A section of a speaking outline would look like this: III. YMCA’s Focus on Healthy Living  A. Commitment to overall health: both body and mind  B. Programs that support commitment   1. Annual Kid’s Day   2. Fitness facilities   3. Classes and group activities

Step 2 Include a hook, thesis, and road map of your speech in the introduction.

  • For example, you could begin with, “Have you ever wondered how a figure skater could possibly jump, twist, and land on the thin blade of an ice skate? From proper technique to the physical forces at play, I’ll explain how world-class skaters achieve jaw-dropping jumps and spins.”
  • Once you've established your purpose, preview your speech: “After describing the basic technical aspects of jumping, I’ll discuss the physics behind jumps and spins. Finally, I’ll explain the 6 types of jumps and clarify why some are more difficult than others.”
  • Some people prefer to write the speech's body before the introduction. For others, writing the intro first helps them figure out how to organize the rest of the speech.

Step 3 Present your main ideas in a logically organized body.

  • For instance, if your speech is about the causes of World War I, start by discussing nationalism in the years prior to the war. Next, describe the assassination of Archduke Ferdinand, then explain how alliances pulled the major players into open warfare.
  • Transition smoothly between ideas so your audience can follow your speech. For example, write, “Now that we’ve covered how nationalism set the stage for international conflict, we can examine the event that directly led to the outbreak of World War I: the assassination of Archduke Franz Ferdinand. [11] X Research source

Step 4 Review your main points in the conclusion.

  • For instance, your conclusion could point out, “Examining the factors that set the stage for World War I shows how intense nationalism fueled the conflict. A century after the Great War, the struggle between nationalism and globalism continues to define international politics in the twenty-first century.”

Step 5 Write a complete draft to edit and memorize your speech.

  • Typically, speeches aren’t read verbatim. Instead, you’ll memorize the speech and use a bare bones outline to stay on track.

Avoid information overload: When you compose your speech, read out loud as you write. Focus on keeping your sentence structures simple and clear. Your audience will have a hard time following along if your language is too complicated. [14] X Trustworthy Source University of North Carolina Writing Center UNC's on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source

Perfecting Your Delivery

Step 1 Write the main points and helpful cues on notecards.

  • While it’s generally okay to use slightly different phrasing, try to stick to your complete outline as best you can. If you veer off too much or insert too many additional words, you could end up exceeding your time limit.
  • Keep in mind your speaking outline will help you stay focused. As for quotes and statistics, feel free to write them on your notecards for quick reference.

Memorization tip: Break up the speech into smaller parts, and memorize it section by section. Memorize 1 sentence then, when you feel confident, add the next. Continue practicing with gradually longer passages until you know the speech like the back of your hand.

Step 2 Project confidence with eye contact, gestures, and good posture.

  • Instead of slouching, stand up tall with your shoulders back. In addition to projecting confidence, good posture will help you breathe deeply to support your voice.

Step 3 Practice the speech in a mirror or to a friend.

  • Have them point out any spots that dragged or seemed disorganized. Ask if your tone was engaging, if you used body language effectively, and if your volume, pitch, and pacing need any tweaks.

Step 4 Make sure you stay within the time limit.

  • If you keep exceeding the time limit, review your complete sentence outline. Cut any fluff and simplify complicated phrases. If your speech isn’t long enough, look for areas that could use more detail or consider adding another section to the body.
  • Just make sure any content you add is relevant. For instance, if your speech on nationalism and World War I is 2 minutes too short, you could add a section about how nationalism manifested in specific countries, including Britain, Germany, Austria-Hungary, and Serbia.

Sample Informative Speeches

example of informative speech with author

Expert Q&A

Lynn Kirkham

  • You're probably much better at informative speeches than you think! If you have ever told your parents about your day at school or explained to a friend how to make chicken noodle soup, you already have experience giving an informative speech! Thanks Helpful 2 Not Helpful 0
  • If you get nervous, try to relax, take deep breaths, and visualize calming scenery. Remember, there’s nothing to worry about. Just set yourself up for success by knowing the material and practicing. Thanks Helpful 3 Not Helpful 0
  • When composing your speech, take your audience into consideration, and tailor your speech to the people you’re addressing. Thanks Helpful 2 Not Helpful 1

example of informative speech with author

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Write a Speech

  • ↑ https://courses.lumenlearning.com/suny-realworldcomm/chapter/11-1-informative-speeches/
  • ↑ https://2012books.lardbucket.org/books/a-primer-on-communication-studies/s11-01-informative-speeches.html
  • ↑ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_works_cited_page_basic_format.html
  • ↑ https://open.lib.umn.edu/communication/chapter/11-1-informative-speeches/
  • ↑ https://www.comm.pitt.edu/informative-speaking
  • ↑ https://rasmussen.libanswers.com/faq/337550
  • ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
  • ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/how-to-outline-a-speech
  • ↑ https://wac.colostate.edu/resources/writing/guides/informative-speaking/
  • ↑ https://www.comm.pitt.edu/structuring-speech
  • ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
  • ↑ https://www.speechanddebate.org/wp-content/uploads/High-School-Competition-Events-Guide.pdf
  • ↑ https://open.lib.umn.edu/communication/chapter/10-4-physical-delivery/

About This Article

Lynn Kirkham

To write an informative speech, start with an introduction that will grab your audience's attention and give them an idea of where the rest of your speech is headed. Next, choose 3 important points that you want to make to form the body of your speech. Then, organize the points in a logical order and write content to address each point. Finally, write a conclusion that summarizes the main points and ends with a message that you want your audience to take away from it. For tips on researching topics for an informative speech, keep reading! Did this summary help you? Yes No

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Informative Speech

Informative Speech Outline

Cathy A.

Informative Speech Outline - Format, Writing Steps, and Examples

informative speech outline

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Are you tasked with delivering an informative speech but don’t know how to begin? You're in the right place! 

This type of speech aims to inform and educate the audience about a particular topic. It conveys knowledge about that topic in a systematic and logical way, ensuring that the audience gets the intended points comprehensively. 

So, how do you prepare for your speech? Here’s the answer: crafting an effective informative speech begins with a well-structured outline. 

In this guide, we'll walk you through the process of creating an informative speech outline, step by step. Plus, you’ll get some amazing informative speech outline examples to inspire you. 

Let’s get into it!

Arrow Down

  • 1. What is an Informative Speech Outline?
  • 2. How to Write an Informative Speech Outline?
  • 3. Informative Speech Outline Examples

What is an Informative Speech Outline?

An informative speech outline is like a roadmap for your presentation. It's a structured plan that helps you organize your thoughts and information in a clear and logical manner.

Here's what an informative speech outline does:

  • Organizes Your Ideas: It helps you arrange your thoughts and ideas in a logical order, making it easier for your audience to follow your presentation.
  • Ensures Clarity: An outline ensures that your speech is clear and easy to understand. It prevents you from jumping from one point to another without a clear path.
  • Saves Time: With a well-structured outline, you'll spend less time searching for what to say next during your speech. It's your cheat sheet.
  • Keeps Your Audience Engaged: A well-organized outline keeps your audience engaged and focused on your message. It's the key to a successful presentation.
  • Aids Memorization: Having a structured outline can help you remember key points and maintain a confident delivery.

How to Write an Informative Speech Outline?

Writing a helpful speech outline is not so difficult if you know what to do. Here are 4 simple steps to craft a perfect informative outline. 

Step 1: Choose an Engaging Topic

Selecting the right topic is the foundation of a compelling, informative speech. Choose unique and novel informative speech topics that can turn into an engaging speech. 

Here's how to do it:

  • Consider Your Audience: Think about the interests, knowledge, and expectations of your audience. What would they find interesting and relevant?
  • Choose Your Expertise: Opt for a topic you're passionate about or knowledgeable in. Your enthusiasm will shine through in your presentation.
  • Narrow It Down: Avoid broad subjects. Instead, focus on a specific aspect of the topic to keep your speech manageable and engaging.

With these tips in mind, you can find a great topic for your speech.

Step 2: Conduct Some Research

Now that you have your topic, it's time to gather the necessary information. You need to do thorough research and collect some credible information necessary for the audience to understand your topic.

Moreover, understand the types of informative speeches and always keep the main purpose of your speech in mind. That is, to inform, educate, or teach. This will help you to avoid irrelevant information and stay focused on your goal.

Step 3: Structure Your Information

Now that you have the required information to make a good speech, you need to organize it logically. This is where the outlining comes in! 

The basic speech format consists of these essential elements:

Moreover, there are two different ways to write your outline: 

  • The complete sentence format 
  • The key points format

In the complete sentence outline , you write full sentences to indicate each point and help you check the organization and content of the speech. 

In the key points format, you just note down the key points and phrases that help you remember what you should include in your speech.

Step 4: Review and Revise

Finally, once you've created your initial informative speech outline, you need to review and revise it. 

Here's how to go about it:

  • Ensure Clarity: Review your outline to ensure that your main points and supporting details are clear and easy to understand. 
  • Verify Logical Sequence: Double-check the order of your points and transitions. Ensure that the flow of your speech is logical and that your audience can follow it easily.
  • Eliminate Redundancy: Remove any redundant or repetitive information. Keep your outline concise and to the point. 
  • Time Yourself: Estimate how long it will take to deliver your speech. Ensure it fits within the allotted time frame, whether it's a few minutes or an hour.
  • Get Feedback: Share your outline with a friend, family member, or colleague and ask for their input. Fresh eyes can provide valuable suggestions for improvement.

Follow these basic steps and write a compelling speech that gives complete knowledge about the topic. Here is a sample outline example that will help you better understand how to craft an informative speech outline.

Informative Speech Outline Format

Informative Speech Outline Examples

Let’s explore a few example outlines to help you visualize an informative speech outline. These examples illustrate the outlines for different topics and subjects.

Mental Health Informative Speech Outline

Stress Informative Speech Outline

Social Media Informative Speech Outline

Informative Speech Outline Template

Informative Speech Outline Sample

To sum it up,

Creating an effective outline is your pathway to delivering an impactful, organized, and engaging speech. Making an outline for your speech ensures that your message shines through with clarity and purpose. 

With the help of the steps and examples given above, you will be able to create a well-structured outline for your informative speech. So go ahead and deliver an engaging informative speech with the help of outlines.

Moreover, if you're passionate about public speaking but find speech writing a tedious task, your worries can now take a back seat. At MyPerfectWords.com , we offer a convenient solution.

Our legitimate essay writing service is dedicated to providing you with top-notch content, ensuring you get the results you desire. 

So, why wait? Buy Speech today and elevate your public speaking game.

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37 Chapter 12: Informative Speaking

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Learning Objectives

After reading this chapter, the student will be able to:

  • Recognize opinion versus factual information;
  • Recognize the different types of informative speeches;
  • Decide on the best organizational approach for types of informative speeches;
  • Follow proven guidelines for preparing an informative speech;
  • Construct an informative speech.

Chapter Preview

– What is an Informative Speech?

– types of informative speeches, – guidelines for selecting an informative speech topic, – guidelines for preparing an informative speech, – giving informative speeches in groups.

Informative speecha speech based entire- ly and exclusively on facts and whose main purpose is to inform rather than persuade, amuse, or inspire Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts.

Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily. Secondly, an informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action. Consider the following two state- ments:

George Washington was the first President of the United States.

Irrefutablea statement or claim that cannot be argued In each case, the statement made is what can be described as irrefutable , meaning a statement or claim that cannot be argued. In the first example, even small children are taught that having two apples and then getting two more apples will result in having four apples. This statement is irrefutable in that no one in the world will (or should!) argue this: It is a fact.

Similarly, with the statement “George Washington was the first President of the United States,” this again is an irrefutable fact. If you asked one hundred history professors and read one hundred history textbooks, the professors and textbooks would all say the same thing: Washington was the first president. No expert, reliable source, or person with any common sense would argue about this.

(Someone at this point might say, “No, John Hanson was the first presi- dent.” However, he was president under the Articles of Confederation for a short period—November 5, 1781, to November 3, 1782—not under our present Constitution. This example shows the importance of stating your facts clearly and precisely and being able to cite their origins.)

Opiniona personal view, atti- tude, or belief about something Therefore, an informative speech should not incorporate opinion as its basis. This can be the tricky part of developing an informative speech, be- cause some opinion statements sometime sound like facts (since they are generally agreed upon by many people), but are really opinion.

For example, in an informative speech on George Washington, you might say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by most people, it is possible for some people to disagree and argue the opposite point of view. The statement “George Washington was one of the greatest presidents in the history of the United States” is not irrefutable, meaning someone could argue this claim. If, however, you present the opinion as an

opionion from a source, that is acceptable: it is a fact that someone (hope- fully someone with expertise) holds the opinion. You do not want your central idea, your main points, and the majority of your supporting mate- rial to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the issue in order to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues. This is not to say, however, that the audience’s needs and inter- ests have nothing to do with the informative speech. We come back to the WIIFM principle (“What’s in it for me?) because even though an informa- tive speech is fact-based, it still needs to relate to people’s lives in order to maintain their attention.

The question may arise here, “If we can find anything on the Internet now, why bother to give an informative speech?” The answer lies in the unique relationship between audience and speaker found in the public speaking context. The speaker can choose to present information that is of most value to the audience. Secondly, the speaker is not just overloading the audience with data. As we have mentioned before, that’s not really a good idea because audiences cannot remember great amounts of data and facts after listening. The focus of the content is what matters. This is where the specific purpose and central idea come into play. Remember, public speak- ing is not a good way to “dump data” on the audiene, but to make informa- tion meaningful.

Finally, although we have stressed that the informative speech is fact- based and does not have the purpose of persuasion, information still has an indirect effect on someone. If a classmate gives a speech on correctly using the Heimlich Maneuver to help a choking victim, the side effect (and probably desired result) is that the audience would use it when confronted with the situation.

While the topics to choose from for informative speeches are nearly limit- less, they can generally be pared down into five broad categories. Under- standing the type of informative speech that you will be giving can help you to figure out the best way to organize, research, and prepare for it, as will be discussed below.

Type 1: History

A common approach to selecting an informative speech topic is to discuss the history or development of something. With so much of human knowl- edge available via the Internet, finding information about the origins and

evolution of almost anything is much easier than it has ever been (with the disclaimer that there are quite a few websites out there with false infor- mation). With that in mind, some of the areas that a historical informative speech could cover would include:

(Example: the baseball; the saxophone). Someone at some point in history was the first to develop what is considered the modern baseball. Who was it? What was it originally made of? How did it evolve into the baseball that is used by Major League Baseball today?

(Example: your college; DisneyWorld). There is a specific year that you college or university opened, a specific number of students who were ini- tially enrolled, and often colleges and universities have name and mission changes. All of these facts can be used to provide an overall understanding of the college and its history. Likewise, the DisneyWorld of today is dif- ferent from the DisneyWorld of the early 1970s; the design has developed over the last fifty years.

(Example: democracy; freedom of speech). It is possible to provide facts on an idea, although in some cases the information may be less precise. For example, while no one can definitively point to a specific date or indi- vidual who first developed the concept of democracy, it is known to have been conceived in ancient Greece (Raaflaub, Ober, & Wallace, 2007). By looking at the civilizations and cultures that adopted forms of democra- cy throughout history, it is possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biography is similar to a history, but in this case the subject is specifically a person, whether living or deceased. For the purposes of this class, biog- raphies should focus on people of some note or fame, since doing research on people who are not at least mildly well-known could be difficult. But again, as with histories, there are specific and irrefutable facts that can help provide an overview of someone’s life, such as dates that President Lincoln was born (February 12, 1809) and died (April 15, 1865) and the years he was in office as president (1861-1865).

This might be a good place to address research and support. The basic dates of Abraham Lincoln’s life could be found in multiple sources and you would not have to cite the source in that case. But it you use the work of a

specific historian to explain how Lincoln was able to win the presidency in the tumultuous years before the Civil War, that would need a citation of that author and the publication.

Type 3: Processes

Examples of process speech topics would be how to bake chocolate chip cookies; how to throw a baseball; how a nuclear reactor works; how a bill works its way through Congress.

Process speeches are sometimes referred to as demonstration or “how to” speeches because they often entail demonstrating something. These speeches require you to provide steps that will help your audience un- derstand how to accomplish a specific task or process. However, How To speeches can be tricky in that there are rarely universally agreed upon

(i.e. irrefutable) ways to do anything. If your professor asked the students in his or her public speaking class to each bring in a recipe for baking chocolate chip cookies, would all of them be the exact same recipe?

Probably not, but they would all be similar and, most importantly, they would all give you chocolate chip cookies as the end result. Students giving a demonstration speech will want to avoid saying “You should bake the cookies for 12 minutes” since that is not how everyone does it. Instead, the student should say something like:

“You can bake the cookies for 10 minutes.”

“One option is to bake the cookies for 10 minutes.”

“This particular recipe calls for the cookies to be baked for 10 min- utes.”

Each of the previous three statements is absolutely a fact that no one can argue or disagree with. While some people may say 12 minutes is too long or too short (depending on how soft or hard they like their cookies), no one can reasonably argue that these statements are not true.

On the other hand, there is a second type of process speech that focuses not on how the audience can achieve a result, such as changing oil in their cars or cooking something, but on how a process is achieved. The goal is understanding and not performance. After a speech on how to change a car tire, the audience members could probably do it (they might not want to, but they would know the steps). However, after a speech on how a bill goes through Congress, the audience would understand this important part of democracy but not be ready to serve in Congress.

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Type 4: Ideas and Concepts

Sometimes an informative speech is designed to explain an idea or con- cept. What does democracy mean? What is justice? In this case, you will want to do two things. First, use the definition methods listed in Chapter 6, such as classification and differentiation. The second is to make your concept concrete, real, and specific for your audience with examples.

Type 5: Categories or divisions

Sometimes an informative speech topic doesn’t lend itself to a specific type of approach, and in those cases the topics tend to fall into a “general” category of informative speeches. For example, if a student wanted to give an informative speech on the four “C’s” of diamonds (cut, carat, color, and clarity), they certainly wouldn’t approach it as if they were providing the history of diamonds, nor would they necessarily be informing anyone on “how to” shop for or buy diamonds or how diamonds are mined. The ap-

proach in this case would simply be to inform an audience on the four “C’s” and what they mean. Other examples of this type of informative speech would be positions in playing volleyball or the customs to know when trav- eling in China.

As stated above, identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but perhaps the biggest benefit is that the type of informative speech being given will help determine, to some degree, the organizational pattern that will need to be used (see Chapter 6). For example, a How To speech must be in chronological order. There really isn’t a way (or reason) to present a How To speech other than how the process is done in a time sequence. That is to say, for a speech on how to bake chocolate chip cook- ies, getting the ingredients (Main Point 1) must come before mixing the ingredients (Main Point 2), which must come before baking them (Main Point 3). Putting them in any other order will only confuse the audience.

Similarly, most Histories and Biographies will be organized chronologi- cally, but not always. It makes sense to explain the history of the baseball from when it was first developed to where it is today, but certain approach-

es to Histories and Biographies can make that irrelevant. For an informa- tive speech on Benjamin Franklin, a student might choose as his or her three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be includ- ed in this category are very diverse and cover a range of subject matter, the way they are organized will be varied as well. However, if the topic is “types of” something or “kinds of” something, the organizational pat-

tern would be topical; if it were the layout of a location, such as the White House, it would be spatial (refer to Chapter 6 for more on Organization).

While some of the guidelines for selecting a topic were discussed in Chap- ters 2, 4, and 5, this section will more specifically focus on informative speech topics and problems that can arise when choosing them.

Pick a specific or focused topic

Perhaps one of the biggest and most common misconceptions students have about informative speech topics is that the topic needs to be broad in order to fill the time requirements for the speech. It is not uncommon for a student to propose an informative speech topic such as “To inform my audience about the history of music.” How is that topic even possible? When does the history of music even begin? The thinking here is that this speech will be easy to research and write since there is so much informa- tion available. But the opposite is actually true. A topic this broad makes doing research even harder.

Let’s consider the example of a student who proposes the topic “To in- form my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and argu- ably changed the course of human history. So to think that it is possible to cover all of that in five to seven minutes is unrealistic. Also, a typical

college library has hundreds of books dealing with the Civil War. How will you choose which ones are best suited to use for your speech?

The better approach in this case is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact

(the Gettysburg Address is only a few minutes long), and doing research will now be exponentially easier—although you will still find hundreds of sources on it. Or, an even more specific topic would be like the one in the outline at the end of this chapter: “To inform my classmates of the specific places in Gettysburg, Pennsylvania, that are considered haunted.”

Instead of looking through all the books in your campus library on the Civ- il War, searching through the library’s databases and catalog for material on the Gettysburg Address will yield a much more manageable number of books and articles. It may sound counterintuitive, but selecting a speech topic that is very specifically focused will make the research and writing phases of the informative speech much easier.

Avoid faux or fake informative speech topics

Sometimes students think that because something sounds like an informa- tive speech topic, it is one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion. Similarly, a number of topics that include conspiracy and paranormal subject matter are usually mistak- en for good informative topics as well.

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It is not uncommon for a student to propose the topic “To inform my au- dience about the existence of extraterrestrials,” thinking it is a good topic. After all, there is plenty of evidence to support the claim, right? There are pictures of unidentified objects in the sky that people claim are from outer space, there are people who claim to have seen extraterrestrials, and most powerful of all, there are people who say that they have been abducted by aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown

in the sky will agree it is an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additional- ly, when a speaker picks such a topic, it is often because of a latent desire to persuade the audience about them.

Don’t Be Too Broad

In preparing and writing an informative speech, one of the most common mistakes students make is to think that they must be comprehensive in covering their topic, which isn’t realistic. Take for example an informative speech on Abraham Lincoln. Lincoln was 56 years old when he died, so to think that it is possible to cover his entire life’s story in 5 to 7 minutes is un-realistic. As discussed in Chapter 4, the better option is to select three aspects of his life and focus on those as a way to provide an overall picture of who he was. So a proposed speech on Lincoln might have the specific purpose: “To inform my audience about Abraham Lincoln’s administra- tion of the Civil War.” This is still a huge topic in that massive books have been written about it, but it could be addressed in three or four main points such as:

  • The Civil War began in the aftermath of Lincoln’s Election and Inauguration
  • Finding the right military leaders for the Union was his major chal- lenge at the beginning.
  • The Emancipation Proclamation changed the nature of the War.
  • Lincoln adopted a policy that led to the North’s victory.

Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic, that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience in a way that is clear and that keeps the listener interested in the topic.

Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it is medical or scientific information. Most people understand that technology changes rapidly, so you need to update your information almost constantly. The same is true for topics that, on the surface, may seem to require less updating. For example, the Civil War occurred over 150 years ago, but contemporary research still offers new and emerging theories about the causes of the war and its long-term effects. So even with a topic that seems to be unchanging, carefully check the information to be sure it’s accurate and up to date.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?” One reason this textbook uses examples of the Civil War is that the authors’ college is located by several Civil War sites and even a major battlefield.

Students see reminders of the Civil War on a regular basis.

You might consider it one of the jobs of the introduction to directly or in- directly answer these questions. If you can’t, then you need to think about your topic and why you are addressing it. If it’s only because the topic is interesting to you, you are missing the point. For example, why should we know about Abraham Lincoln’s administration of the Civil War? Obviously, because it had significant, long-term consequences to Americans, and you should articulate that in terms the audience can understand.

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some them internation- al students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

There are instances where you will be called upon to give an informative speech as part of a group of other informative speakers. This situation may be referred to as a panel or as a symposium. The difference is that in a panel, the focus is on a discussion by experts in front of an audience. The expert speakers may start with an opening statement, but typically the panelists are seated and their opening remarks are designed to pres- ent their basic position or stance and the bulk of time is spent in ques- tion-and-answer from the audience, from the moderator, or from each other. Some tips for panels are given here . (https://www.youtube.com/ watch?v=vJG698U2Mvo)

A symposium is more formal and the experts or presenters have put to- gether prepared speeches on different aspects of an overall topic. For example, they may all be experts on juveniles in the criminal justice sys- tem, but they have chosen or been assigned a specific informative topic for the audience, who are probably also professionals in that field. One might speak on challenges with legal representation for juveniles, another on family reconciliation, another on educational opportunities, and so on. While there may be time for question and answers at the end, the bulk of the time is taken up by the prepared speeches.

The author has used the symposium format in her teaching of the informa- tive speech for over 25 years. The students at first are skeptical, but usu- ally afterward they see the benefit of the experience in the classroom. For one thing, instead of a class of 25-30 separate and unrelated informative speeches in the class, there are four sets of related speeches that explore a topic in more depth. Some popular topics have been physical and mental health issues (diabetes, breast cancer, pets, schizophrenia, phobias), the arts (musical genres, history of film), travel, and food. In those years, there have been topics that didn’t work. Serial killers and sexually transmitted infections were two of them. One speech on that is acceptable. Six or seven, not so much. Just to clarify, the author always assigns the groups but the students pick the topics.

Here are some pointers if you are assigned to give a symposium-style in- formative speech. 1. Spend ample time discussing the topics so that every- one is supportive of the overall topic and the way the topic is broken down into separate speech topics. Do not let one person run the show and insist on a specific topic. A strong personality can sway the rest of the group

and then later the other members become unhappy about the topic and resentful of the persuasive member. 2. Try to develop topics in different ways; for example, let’s take the overall topic of phobias. The temptation is for each separate speech to be a specific phobia. While this is all right, it becomes repetitive to the audience. There are other ways to develop the subtopics (origins, different treatment options, phobias related to certain

demographic groups) instead of six or seven speeches on different pho- bias. 3. Be in constant communication with your peers so that you know exactly what their topics are and how they are being developed. You don’t want one or two co-presenters to “go rogue” and change their topics with- out the knowledge of the others in the group. You also do not want to end up overlapping, so that part of your speech is actually in someone else’s speech. Share phone numbers so you can text or call each other, if the members are willing. 4. You should appoint a moderator who will intro- duce the speeches and speakers and close or call for questions when the speeches are completed, and possibly summarize the set of speeches at the end. This member does not have to be the first or last speaker in the group.

  • Be sure the order of speeches is logical, not random. 6. Be sure to get to the class early so you can set up and feel secure that your team members are present. 7. If you are required to have a question-and-answer session at the end, the moderator should try to make sure that the participation is balanced and one talkative person doesn’t answer all the questions. There will be questions you cannot answer, so just be honest and say, “I didn’t find that answer in my research.”

Many instructors use this format because it not only teaches informative speaking skills, but because it emphasizes team work. You will be expect- ed to do many team projects in your educational and professional careers, and this is a good way to start learning effective teamwork skills.

Learning how to give informative speeches will serve you well in your col- lege career and your future work. Keep in mind the principles in this chap- ter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific pur- poses for them and explain how you would answer the WIIFM question.

  • Type 1 diabetes
  • The psychological effects of using social media

Two outlines for informative speeches are provided on the following pages. They utilize slightly different formats; other outline formats are included in one of the appendices. Your instructor will let you know which one he or she prefers or will provide examples of another format.

Sample Outline: Informative Speech on Lord Byron

By shannon stanley.

Specific Purpose: To inform my audience about the life of George Gordon, Lord Byron.

Central Idea: George Gordon, Lord Byron overcame physical hardships, was a world-renowned poet, and an advocate for the Greek’s war for free- dom.

Introduction

  • Imagine an eleven year old boy who has been beaten and sexually abused repeatedly by the very person who is supposed to take care of him.
  • This is one of the many hurdles that George Gordon, better known as Lord Byron, overcame during his childhood.
  • Lord Byron was also a talented poet with the ability to transform his life into the words of his poetry.
  • Byron became a serious poet by the age of fifteen and he was first published in 1807 at the age of nineteen.
  • Lord Byron was a staunch believer in freedom and equality, so he gave most of his fortune, and in the end, his very life, supporting the Greek’s war for independence.
  • While many of you have probably never heard of Lord Byron, his life and written work will become more familiar to you when you take Humanities 1201, as I learned when I took it last semester.
  • Lord Byron was born on January 22, 1788 to Captain John Byron and Catherine Gordon Byron.
  • According to Paul Trueblood, the author of Lord Byron, Lord Byron’s father only married Catherine for her dowry, which he quickly went through, leaving his wife and child nearly penniless.
  • By the age of two, Lord Byron and his mother had moved to Aberdeen in Scotland and shortly thereafter, his father died in France at the age of thirty-six.
  • Lord Byron was born with a clubbed right foot, which is a deformity that caused his foot to turn sideways instead of remaining straight, and his mother had no money to seek treatment for this painful and embarrassing condition.
  • He would become very upset and fight anyone who even spoke of his lameness.
  • Despite his handicap, Lord Byron was very active and liked competing with the other boys.
  • At the age of ten, his grand-uncle died leaving him the title as the sixth Baron Byron of Rochdale.
  • With this title, he also inherited Newstead Abbey, a dilapidated estate that was in great need of repair.
  • Because the Abbey was in Nottinghamshire England, he and his mother moved there and stayed at the abbey until it was rented out to pay for the necessary repairs.
  • During this time, May Gray, Byron’s nurse had al- ready begun physically and sexually abusing him.
  • A year passed before he finally told his guardian, John Hanson, about May’s abuse; she was fired im- mediately.
  • Unfortunately the damage had already been done.
  • In the book Lord Byron, it is stated that years later he wrote “My passions were developed very early- so early, that few would believe me if I were to state the period, and the facts which accompanied it.”
  • Although Lord Byron had many obstacles to overcome during his childhood, he became a world renowned poet by the age of 24.
  • Lord Byron experienced the same emotions we all do, but he was able to express those emotions in the form of his poetry and share them with the world.
  • According to Horace Gregory, The author of Poems of George Gordon, Lord Byron, the years from 1816 through 1824 is when Lord Byron was most known throughout Europe.
  • But according to Paul Trueblood, Childe Harold was pub- lished in 1812 and became one of the best-selling works of literature in the 19th century.
  • Childe Harold was written while Lord Byron was traveling through Europe after graduating from Trinity College.
  • Many authors such as Trueblood, and Garrett, the author of George Gordon, Lord Byron, express their opinion that Childe Harold is an autobiography about Byron and his travels.
  • Lord Byron often wrote about the ones he loved the most, such as the poem “She Walks in Beauty” written about his cousin Anne Wilmont, and “Stanzas for Music” written for his half-sister, Augusta Leigh.
  • He was also an avid reader of the Old Testament and would write poetry about stories from the Bible that he loved.
  • One such story was about the last king of Babylon.
  • This poem was called the “Vision of Belshazzar,” and is very much like the bible version in the book of Daniel.
  • Although Lord Byron is mostly known for his talents as a poet, he was also an advocate for the Greek’s war for inde- pendence.
  • Lord Byron, after his self-imposed exile from England, took the side of the Greek’s in their war for freedom from Turkish rule.
  • Byron arrived in Greece in 1823 during a civil war.
  • The Greek’s were too busy fighting amongst them- selves to come together to form a formidable army against the Turks.
  • According to Martin Garrett, Lord Byron donated money to refit the Greek’s fleet of ships, but did not immediately get involved in the situation.
  • He had doubts as to if or when the Greek’s would ever come together and agree long enough to make any kind of a difference in their war effort.
  • Eventually the Greek’s united and began their cam- paign for the Greek War of Independence.
  • He began pouring more and more of his fortune into the Greek army and finally accepted a position to oversee a small group of men sailing to Missolonghi.
  • Lord Byron set sail for Missolonghi in Western Greece in 1824. 1. He took a commanding position over a small num- ber of the Greek army despite his lack of military training.

2. He had also made plans to attack a Turkish held fortress but became very ill before the plans were ever carried through.

  • Lord Byron died on April 19, 1824 at the age of 36 due to the inexperienced doctors who continued to bleed him while he suffered from a severe fever.
  • After Lord Byron’s death, the Greek War of Indepen- dence, due to his support, received more foreign aid which led to their eventual victory in 1832.
  • Lord Byron is hailed as a national hero by the Greek nation.
  • Many tributes such as statues and road-names have been devoted to Lord Byron since the time of his death.
  • In conclusion, Lord Byron overcame great physical hardships to become a world-renowned poet, and is seen as a hero to the Greek nation and is mourned by them still today.
  • I have chosen not to focus on Lord Byron’s more liberal

way of life, but rather to focus on his accomplishments in life.

  • He was a man who owed no loyalty to Greece, yet gave his life to support their cause.
  • Most of the world will remember Lord Byron primarily through his written attributes, but Greece will always re- member him as the “Trumpet Voice of Liberty.”

Garrett, M. (2000). George Gordon, Lord Byron. New York, NY: Oxford University Press.

Gregory, H. (1969). Poems of George Gordon, Lord Byron. New York, NY: Thomas Y. Crowell Company.

Trueblood, P. G. (1969). Lord Byron. (S. E. Bowman, Ed.). New York, NY: Twayne Publishers.

Sample Outline: Informative Speech on Haunted Places in Gettysburg

By leslie dean.

Specific Purpose: To inform my classmates of specific places in Gettysburg, Pennsylvania, that are considered to be haunted.

Introduction: Do you believe in paranormal activity? Have you ever been to a place that is haunted? My personal opinion on this subject matter is open to question; however, there are a lot of people that have had first- hand encounters with the paranormal. Throughout the world there are countless places that are considered to be haunted by tormented souls that still lurk among us in search of a way to free their souls. Most places that claim to be haunted are intertwined with tales of battles and as a re- sult many fatalities. Tragic times in history make for the perfect breeding grounds for the haunted places that exist today.

Thesis/Preview: Gettysburg is a city that is plagued by historical events that play a role in the manifestations that haunt Gettysburg today. These include locations at The Devil’s Den, Little Round Top, and the Hummel- baugh House.

  • The Devil’s Den is considered a site for paranormal activity.
  • The Devil’s Den has historical significance retained during the American Civil War.
  • Location held heavy fighting during battle that took place on July 2, of 1863.
  • The total death toll estimated during battle consist- ed of 800 for the Union and more than 1,800 for the

Confederates.

  • Some reported paranormal activity at the Devil’s Den.
  • According to author, consultant, and lecturer Dennis William Hauck, he states in his book Haunted Places that if you stand outside at the Devil’s Den there can be the sounds of drum rolls and gunshots heard.
  • According to many visitors there have been many people that claim to have seen and/or taken pictures of and had conversations with a friendly soldier who either disappears or doesn’t show up in photographs.

Transition: Spooky, unexplainable things happen at the Devil’s Den but there is also paranormal activity in another area of Gettysburg, Little Round Top.

  • Another location said to be haunted is Little Round Top.
  • Little Round Top’s historical significance.
  • A site where Union soldiers held up to maintain an advantage over the Confederate soldiers.
  • According to James Brann, an author from Civil War Magazine, this was a site Union Colonel Joshua

Lawrence Chamberlain led his 20th Maine Regiment in perhaps the most famous counterattack of the Civil War.

  • Manifestations at Little Round Top.
  • During filming of the movie Gettysburg (1993), extras portraying Union soldiers were greeted by a man in the uniform of a Union private.
  • Handed them musket rounds.
  • Actual rounds that dated back to the Civil War.
  • Ghostly solders can still be seen marching in for- mation and riding horses in the fight against their enemy.

Transition: It seems that a lot of landmarks are haunted but there are also structures known to be stricken with paranormal activity.

  • Hummelbaugh House is a non-battlefield place for ghost-sightings.
  • Historical significance of Hummelbaugh House.
  • The house is located on the east side of the city and was just behind the Union lines.
  • It was used for a hospital and because of the times amputated limbs would be thrown out the windows resulting in a huge pile of body parts.
  • Paranormal activity at the house.
  • The windows in the house often startle people with

loud vibrations.

  • The calls for help from soldiers can still be heard in and around the house.

Conclusion: In closing, according to History.com the Battle of Gettysburg was one of the biggest in the Civil War, resulting in over 150,000 causali- ties. With these statistics it is no surprise that lost souls still lurk the eerie grounds of this historical place. Whether it is vibrating windows or actual encounters with soldiers from 1863, Gettysburg has more than enough encounters with the paranormal to convince the biggest of doubters. Going to Gettysburg would guarantee a chance to literally step back in time and encounter something that is only remembered in history books. So believ- er in the paranormal or not, Gettysburg is a place to go to experience a part of history whether it be historical sites or a random run in with a ghostly soldier.

Brann, J. R. (1999). The full story. America’s Civil War, 12(5), 34. Re- trieved from http://search.ebscohost.com/login.aspx?direct=true&d- b=fth&AN=2281134&site=eds-live&scope=site

Hauck, D. (1994). The national directory of haunted places. Athanor Press. Battle of Gettysburg. (2019, May 20). History.com. Retrieved from https:// www.history.com/topics/american-civil-war/battle-of-gettysburg

Academic Oral Communication for International Students Copyright © by Joy Xiao is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Examples

Informative Speech

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As a speaker, you’re given a special role. You’ve been given the power for your voice to be heard. For those who deliver an informative speech, this role can come as a challenge. Not only do you have to write a speech , but you also need to deliver it well. Of course, there’s also the challenge of making your speech interesting enough to capture the attention of your audience.

What Is an Informative Speech? An informative speech is a type of speech designed to educate the audience on a particular topic. It aims to provide interesting and useful information, ensuring the audience gains new knowledge or insights. Unlike persuasive speeches that seek to convince the audience of a particular viewpoint, informative speeches focus on explaining a subject matter clearly and objectively, without trying to influence the audience’s opinions or beliefs.

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An informative speech must be made memorable for it to be effective. Check out these examples and outlines of speeches that have tried to do just that. If they succeeded or failed, you’ll be the judge of that. Take what works and replicate it in your own speech drafts.

Informative Speech Format

Introduction.

Attention Getter : Start with a hook to grab the audience’s attention. This could be a surprising fact, an intriguing question, or a relevant story. Purpose Statement : Clearly state the purpose of your speech. This tells the audience exactly what they will learn. Preview : Briefly outline the main points you will cover. This gives the audience a roadmap of your speech.
First Main Point : Introduce your first key point. Support this point with evidence, such as data, examples, or expert quotes. Explain how this information is relevant to your topic. Second Main Point : Follow the same format as the first point, presenting new information and supporting evidence. Third Main Point : Continue with the format, ensuring each point is distinct and contributes to your overall topic. Remember to transition smoothly between points to maintain the flow of your speech.
Summary : Briefly recap the main points you’ve covered. This reinforces the information for the audience. Closing Statement : Conclude with a strong closing statement. You can reiterate the importance of the topic, share a concluding thought, or call to action if relevant.

Example of Informative Speech

The Impact of Technology on Society Good morning, everyone. Today, I am excited to delve into a topic that affects us all profoundly: the impact of technology on society. From the way we communicate to how we work and learn, technology has transformed every facet of our lives. But what does this mean for us as a society? Let’s explore this together.   Imagine a world without smartphones, social media, or the internet. It’s hard, isn’t it? These technologies have become so integral to our daily lives that living without them seems almost unthinkable.   My aim today is to shed light on both the positive and negative effects of technological advancements on our societal structures, behaviors, and relationships. We will explore three main areas: communication, privacy, and education.   Technology has revolutionized the way we communicate. Social media platforms have made it easier than ever to stay connected with loved ones around the globe. While this keeps relationships alive across distances, it also raises questions about the depth and quality of these connections.   The digital age has brought about significant concerns regarding privacy. Personal information is often collected by companies for targeted advertising, sometimes without explicit consent. This practice has led to a global conversation about the rights to privacy and the need for stricter regulations to protect personal information.   Technology has transformed the educational landscape. Online learning platforms and digital textbooks make education more accessible than ever. However, this shift also presents challenges, such as the digital divide, where not all students have equal access to technology.   In conclusion, technology’s impact on society is multifaceted, influencing our communication, privacy, and education. While it offers unprecedented opportunities for growth and connectivity, it also presents significant challenges that we must address.   As we navigate this digital age, let us embrace the benefits of technology while also being mindful of its implications. By doing so, we can ensure that technological advancements serve to enhance, rather than diminish, the quality of our societal fabric.   Thank you for your attention, and I look forward to any questions you might have.

Good Topics for Informative Speech with Samples

  • Climate Change: Discuss the causes, effects, and solutions related to climate change.
  • Artificial Intelligence: Explore the impact of AI on various industries and daily life.
  • Space Exploration: Cover recent advancements in space exploration and missions to other planets.
  • Cybersecurity: Explain the importance of cybersecurity and how individuals can protect their online privacy.
  • Mental Health Awareness: Discuss common mental health issues and strategies for maintaining mental well-being.
  • History of a Notable Figure: Present a biography of a historical figure and their contributions.
  • Healthy Eating Habits: Share tips for maintaining a healthy diet and lifestyle.
  • Renewable Energy Sources: Explain different types of renewable energy and their benefits.
  • The Impact of Social Media: Discuss the positive and negative effects of social media on society.
  • The Importance of Education: Explain the significance of education in personal and societal development.
  • Cultural Diversity: Explore the value of cultural diversity and its impact on societies.
  • Medical Breakthroughs: Highlight recent advancements in medical science and healthcare.
  • Effective Time Management: Provide strategies for better time management and productivity.
  • The History of a Local Landmark: Share the history and significance of a well-known local landmark.
  • The Power of Positive Thinking: Discuss the benefits of a positive mindset and its impact on success.
  • Economic Trends: Explain current economic trends and their implications for businesses and individuals.
  • Animal Conservation: Discuss endangered species and efforts to protect them.
  • The Importance of Voting: Explain the significance of participating in the democratic process.
  • DIY Home Improvement: Offer tips and tricks for various home improvement projects.
  • The Art of Public Speaking: Provide insights into effective public speaking techniques.

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Guidelines for an Effective Informative Speech

Always maintain your focus. It’s easy to swerve lanes with topics that are too broad, as there just too many areas that may be covered. So instead, identify the specific areas that you wish to tackle. You may also see tribute speech examples & samples.

Focus on these areas and provide supporting details for each.

If you wish to paint a mental picture for your audience, make your speech as detailed as possible. You can do so by describing even the tiniest detail of a given subject.

Additionally, consider your audience’s needs when crafting your speech. Make sure that it caters to their knowledge level and group. You need to be accurate, clear, and meaningful in order for your speech writing to be effective enough.

How to Create an Outline for Informative Speech

1. Before you create the actual outline for your speech, you need to decide on your topic of interest. This will help you brainstorm on key points that you would want to emphasize in your speech. You may also like dedication speech examples .

2. Next, it would be necessary to arrange these points in a certain manner. It may be in topical, spatial, or chronological order. This will help you make smooth transitions between different points.

3. Finally, conclude your speech . Since you aren’t meant to provide a call of action for this type of speech, simply summarize the main points.

Remember, your speech outline isn’t your whole speech but it will serve as a draft to guide you with your final speech.

Why Is an Informative Speech Important?

An informative speech is an essential part of learning, especially if you want to share your knowledge on a given matter or even spread awareness to the public. An effective informative speech provides an audience with information that are significant, yet uncommon.

Listeners wouldn’t want to hear about things that they already know, it’s the speaker’s job to expand the knowledge of an audience. At the end of the day, this ideal of educating a public proves to be beneficial for both the speaker and the audience. You may also check out orientation speech examples & samples.

What is Informative Writing Speech?

Informative writing and informative speech both aim to provide valuable information to an audience, but they differ in their presentation formats. Informative writing refers to the act of conveying information through written text, while an informative speech is the oral presentation of information to an audience. Here’s a brief explanation of each:

Informative Writing : Informative writing is a form of writing that is designed to educate or inform readers about a specific topic. It typically presents factual information, explains concepts, or provides an analysis of a subject. Informative writing can take many forms, including essays, articles, reports, research papers, blogs, and more. The primary goal is to convey information clearly and concisely to the reader. It often includes supporting evidence, examples, and details to enhance the reader’s understanding of the topic.

Informative Speech: An informative speech, on the other hand, is an oral presentation delivered to an audience with the purpose of conveying information, facts, or insights about a particular topic. It is a spoken form of communication that allows the speaker to engage with the audience in real-time. An informative speech typically follows a structured format, with an introduction, body, and conclusion. The speaker’s goal is to educate the audience, and the speech may include visual aids or props to enhance comprehension.

Types of Informative Speech

  • Descriptive Speeches – These speeches aim to provide a detailed description of a subject, allowing the audience to form a clear mental image.
  • Explanatory Speeches – Focused on explaining the reasons behind phenomena or processes, offering a deeper understanding of how and why things happen.
  • Demonstrative Speeches – These are how-to speeches that guide the audience through the steps of doing something, emphasizing practical skills and techniques.
  • Definition Speeches – Aim to clarify the meaning, background, and context of a particular term or concept, especially complex or abstract ones.
  • Informative Report Speeches – Present factual reports on specific events, findings, or research, providing detailed information and analysis.
  • Comparative Speeches – Discuss the similarities and differences between two or more entities, offering insights into their unique characteristics and relationships.
  • Biographical Speeches – Focus on the life and achievements of a person, providing a detailed account of their contributions, experiences, and legacy.
  • Historical Speeches – Offer a detailed examination of past events, including their causes, effects, and significance in history.
  • Technical Speeches – Deal with complex technical information, aiming to make specialized knowledge accessible and understandable to the audience.
  • Scientific Speeches – Present scientific concepts, discoveries, or research findings, emphasizing the methodology, results, and implications of scientific studies.

What are examples of informative writing?

  • News Articles: News reports provide information about current events, often answering the who, what, when, where, and why questions.
  • Expository Essays : These essays present information, facts, and explanations about a specific topic or subject.
  • Research Papers: Academic papers that provide in-depth information and analysis on a particular subject or research question.
  • How-to Guides: Instructions on how to perform a specific task, such as cooking a recipe, assembling furniture, or using software.
  • Textbooks: Educational materials that provide information on various subjects, often used in schools and colleges.
  • Encyclopedias: Reference books that offer detailed information on a wide range of topics.
  • User Manuals: Instruction manuals that explain how to operate and troubleshoot devices, appliances, or software.
  • Travel Guides: Publications that provide information about travel destinations, including attractions, accommodations, and local culture.
  • Scientific Journals: Articles that report the methods, results, and conclusions of scientific research studies.
  • Technical Documents: Documents that explain technical specifications, processes, or procedures in various fields, such as engineering or computer science.
  • Historical Accounts: Writings that provide historical facts and analysis of past events, periods, or figures.
  • Biographies: Accounts of individuals’ lives that offer information about their personal and professional experiences.
  • Health and Wellness Articles: Articles that provide information on various health topics, including medical conditions, nutrition, and fitness.
  • Product Reviews: Reviews that give detailed information about the features, performance, and quality of products or services.
  • FAQs (Frequently Asked Questions): Lists of questions and answers that provide information about a specific topic or product.
  • Documentary Narration: Narration scripts for documentaries that educate viewers on various subjects.
  • Lecture Notes: Notes taken during educational lectures that summarize information presented by the lecturer.
  • Financial Reports: Documents that present financial information and analysis of a company’s performance.
  • Government Publications: Documents released by government agencies that provide information on laws, regulations, policies, and statistics.
  • Blogs and Online Articles: Informative content published on blogs or websites covering a wide range of topics, from technology to lifestyle.

How do you write a good informative speech?

  • Choose a Topic: Select a topic that interests you and is relevant to your audience. Ensure it’s not too broad or too narrow for the allotted time.
  • Research: Gather reliable information from various sources, including books, articles, websites, and expert interviews. Take thorough notes.
  • Organize Your Content:  Introduction, Body, Conclusion
  • Engage Your Audience:  Use stories, anecdotes, or real-life examples to make your speech relatable.
  • Practice: Rehearse your speech multiple times to become comfortable with the content and timing. Practice your delivery, tone, and gestures.
  • Timing: Stay within the allotted time. Being too brief or too long can diminish the impact of your speech.
  • Feedback: Seek feedback from others to improve your speech’s clarity and effectiveness.
  • Delivery: When delivering the speech, maintain good eye contact with the audience, use a clear and audible voice, and control your body language.
  • Q&A Session: If appropriate, be prepared for a question-and-answer session following your speech. Anticipate potential questions related to your topic.

What does a good informative speech look like?

  • Clear Structure: It follows a clear and logical structure, typically consisting of an introduction, body with main points, and a conclusion. The main points are well-organized and flow seamlessly.
  • Engaging Introduction: It begins with an attention-grabbing introduction, which may include a compelling anecdote, quote, rhetorical question, or startling fact. The introduction also introduces the topic and states the purpose or thesis of the speech.
  • Thorough Research: It is well-researched, presenting accurate and reliable information from credible sources. The information is presented in a clear and organized manner.
  • Well-Defined Main Points: The main points are distinct, well-defined, and supported with relevant evidence, examples, statistics, or anecdotes.
  • Effective Transitions: The speech includes smooth transitions between main points, ensuring that the audience can follow the progression of ideas easily.
  • Engagement: It engages the audience through effective storytelling, relatable examples, and a conversational tone.
  • Clarity and Simplicity: It uses clear and concise language to convey complex concepts, making it understandable to a diverse audience.
  • Audience Focus: The speech is tailored to the needs and interests of the audience. The speaker considers the prior knowledge and expectations of the listeners.
  • Audience Interaction (if appropriate): It incorporates opportunities for the audience to engage, such as asking questions, participating in polls, or sharing their thoughts.

How do you start an informative speech?

1. Select a Clear and Engaging Opening:

Begin with an attention-grabbing opening that piques the audience’s interest. You can use a surprising fact, a rhetorical question, a relevant quote, a brief anecdote, or a compelling story. This opening should relate to your topic and set the stage for what’s to come.

2. Introduce Yourself:

After your opening, briefly introduce yourself. Share your name and any relevant qualifications or expertise that establish your credibility on the topic.

3. State the Topic and Purpose:

Clearly state the topic of your speech and its purpose. In one or two sentences, explain what you’ll be discussing and why it’s important or relevant.

4. Provide an Overview:

Offer a brief preview of the main points or subtopics you’ll cover in your speech. This gives the audience a roadmap of what to expect.

5. Establish a Connection:

Establish a connection with the audience by demonstrating the relevance of the topic to their lives or interests. Explain why they should care about the information you’re going to present.

6. Set the Tone:

Consider the tone of your speech. Depending on your topic, you may want to set a serious, informative, motivational, or humorous tone. Ensure that the tone aligns with the subject matter and the audience’s expectations.

7. Engage the Audience:

Encourage audience engagement by asking a rhetorical question or by posing a question that you’ll answer later in your speech. This can pique their curiosity and involve them from the beginning.

8. Transition to the Body:

Conclude your introduction with a smooth transition to the main body of your speech. This transition should connect the opening to the content that follows.

What not to do in an informative speech?

In an informative speech, avoid vague or biased information, complex jargon, excessive detail, disrespect, and lack of organization. Maintain clarity, engage the audience, and stay focused on the topic.

How do you write a hook for an informative speech?

To create an engaging hook for an informative speech, use a startling fact, anecdote, question, quote, or humor that captivates the audience’s interest and introduces your topic effectively.

What is an informative speech for kids?

An informative speech for kids is a presentation designed to educate young audiences about a specific topic in a simple, engaging, and age-appropriate manner, promoting understanding and learning.

Mastering the art of informative speeches is pivotal for effective communication in various settings. These speeches play a key role in educating and enlightening audiences on diverse topics, emphasizing the importance of clarity, engagement, and factual accuracy. The speaker’s ability to present information in an interesting and accessible manner can significantly enhance the audience’s understanding and retention of the subject matter.

For a deeper understanding of informative speeches, including their structure and purpose, explore the resources at Southwest Tennessee Community College’s guide on Competent Communication . Additionally, Modesto Junior College Library offers a comprehensive guide on writing and delivering informative speeches , which can be an invaluable resource for anyone looking to improve their speech-making skills.

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106 Developing Informative Speeches

The first sections of this chapter explained the importance of informative speaking, the functions of informative speeches, the role of the informative speaker, and the four major types of informative speeches. This final section of the chapter discusses three goals in developing informative speeches and advice for increasing the effectiveness of your speech. These three goals include 1) arousing the interest of your audience, 2) presenting information in a way that can be understood, and 3) helping the audience remember what you have said (Fujishin, 2000).

Generate and Maintain Interest

Use attention-getting elements.

Before you capture the interest of an audience, you have to get their attention. As you know, attention getters are used in the introduction of a speech, but  attention getters  can also be used throughout your speech to maintain an audience’s attention. There are a number of techniques you can use that will naturally draw listeners’ attention (German, et al., 2010).

A hammerhead shark

Novelty  involves those things that are new or unusual. Discussing the recent invention of the flesh-eating mushroom death suit developed by Jae Rhim Lee would be novel. This suit is designed to help bodies decompose naturally above ground to avoid the use of dangerous embalming chemicals.

Piles of different hot peppers

Audiences will also attend to movement or  Activity . To employ this technique, the speaker can either use action words, well-chosen movements, an increased rate of speech, or s/he can show action with video. A speech describing or showing extreme sports with high levels of risk, a fast pace, or amazing stunts could be used to illustrate activity.

A man laughing

Tell a Story

Story telling is not only the basis for most of our entertainment; it is also one of the best ways to teach an audience (Carlson, 2005). Also known as narratives, stories typically have a beginning in which the characters and setting are introduced, a rise in action, some complication or problem, and a resolution. Stories with compelling characters can be used in a creative way to weave facts otherwise dry and technical facts together (Walters, 1995), as in a speech about preparing a space shuttle for take-off from a mouse’s perspective. Jaffe (1998) differentiates between three types of narratives that can be used in informative speeches. The first type of story is a natural reality in which natural or scientific facts are brought together in chronological accounts, as in the formation of the Grand Canyon. The second narrative involves social realities which detail historic events, and the development of cultures and institutions. The last kind of story, the ultimate reality, is focused on profound philosophical and spiritual questions like “Where do we come from?” and “What happens to us when we die?”

Nursery rhymes and song lyrics familiar to the audience can also be used in an interactive way to get listeners interested in the topic (Maxey & O’Connor, 2006). In a speech about the global population explosion, you could ask audience to finish the phrase “There was an old woman who lived in a shoe…” Common commercials, lyrics to Beatles songs, holiday songs, and children’s games are universal.

The wisest mind has something yet to learn. – George Santayna

A rock band playing a concert

Just for fun, can you name the artist who sang the lyrics below? Can you think of a speech topic that would correspond to the lyrics? (Answer at the end of the chapter)

Be Creative

Speakers who are different are memorable (Maxey & O’Connor, 2006). To give your speech impact, be imaginative and dare to push the envelope of conformity. When you have spent time researching a topic, you may be able to envision ways to incorporate surprising facts, props or visuals that make your presentation different from others, and therefore more memorable. You could dress like a Shakespearian actor for a speech about the famous playwright. You could have the audience move their chairs and take part in a yoga demonstration. Or you might use your own audience plants to help with a speech entitled “Behind the Scenes of TV Talk Shows.” When one student got up to speak, he drew a row of houses on the blackboard and then began to drink a glass of water and speak about the life giving properties of water. After making a few comments, he threw the glass of water on the blackboard—erasing most of the houses. Then he began his speech on the devastating effects of a flood (be sure to get your professor’s permission before you do something like this!). Another student giving a speech about “Clowning” had two actual clowns wait in the hall until she was ready to bring them in and show off their make-up and costumes. The speaker was wise to have her cohorts in the room just long enough to make the point (but not the entire time which would distract from the speaker), and the audience was attentive and grateful for the variety. Hanks and Parry (1991) explain that anyone can be creative, if s/he wants to be and is willing to make the effort. For some tips on how to foster your creativity, see Table 16.2. However, you need to remember that creativity is just a tool to help you teach your audience. Do not overlook the requirements of the occasion, the content of your research, or the needs of your audience in your zeal to be creative.

TABLE 16.2 TIPS FOR JUMP STARTING YOUR CREATIVITY FROM EVERYDAY CREATIVITY BY CARLIN FLORA (2009)

  • Take a different way to work
  • Collaborate with others with complementary skills
  • Seek inspiration in beautiful surroundings
  • Start working on the problem right away
  • Work in a blue room (it boosts creativity)
  • Get a hobby or play music
  • Think about your problem right before falling asleep
The worst enemy to creativity is self-doubt.  – Sylvia Plath

Stimulate Audience Intellect

Most people have a genuine desire to understand the world around them, to seek out the truth, and learn how to solve problems. The role of the informative speaker is to satisfy this desire to learn and know. To illustrate our quest for knowledge, consider the success of the Discovery Channel, the Learning Channel, the History Channel, the Food Network and other educational broadcasts. So how do we appeal to the minds of listeners? Think about all of the information we encounter every day but do not have time to pursue. Think about subjects that you would like to know more about. Ask what information would be universally interesting and useful for listeners. Many people fly on airplanes, but do they know how to survive a plane crash? People also share many ordinary illnesses, so what are some common home remedies? All of the people on earth originated someplace, so who were our ancient ancestors?

In addition to finding topics that relate to listeners, the information we supply should be up to date. For instance, Egypt recently had a revolution, and if you are giving a speech on traveling to the Pyramids, you should be aware of this. When you are talking about a topic that your audience is familiar with, you should share little known facts or paint the subject in a new light. In a speech about a famous person, you might depict what they are like behind the scenes, or what they were like growing up. In a speech about a new technology, you might also talk about the inventors. In a speech about a famous city, you could discuss the more infamous landmarks and attractions.

Create Coherence

Organize logically.

Neon lights that say Past Present Future

When planning your speech, ask questions like: What information needs to come first? What organizational pattern best suits the topic? What information must be shared or omitted to aid in audience understanding? What points or sub-points should be grouped together to aid listeners’ understanding?

Use Simple Language

A woman speaking into a microphone

Instead of “protracted,” say “drawn out.” Instead of “conundrum,” say “puzzle.” And instead of “loquacious,” say “talkative.” As you are writing your speech you also want to avoid technical jargon, slang, clichés, and euphemisms. This type of language is difficult to understand and tends to be low impact. Compare the  Low Impact  language column with the  High Impact  column in Table 16.3 above to see examples of ways to make your language more powerful.

Avoid Information Overload

No one is given an unlimited amount of time to speak. You can’t cover everything that there is to know about your topic. And even if you could speak forever about everything there was to know about a subject, your listeners would never be able to take it all in.  Information overload  occurs when a person feels that they are faced with an overwhelming amount of information, with the effect that they are unable to process it all or unable to make decision. So whether you have five minutes to give a presentation or three eight-hour days, you will need to narrow and focus your speech topic and objectives. If you know that you have ten minutes to speak, you will not be able to cover “Car Maintenance for Dummies,” but you probably could give a good speech entitled “How to Change the Oil in Your Car.” When planning your speech, be sure to determine the amount of information that can reasonably be covered in the time allowed. In fact, rather than taking the entire allotted speaking time, you should get into the practice of speaking only for 90—95% of the time that you are given (Reynolds, 2008). More is not always better—and your audience will appreciate it if you can skillfully make your point with time to spare.

Today knowledge has power. It controls access to opportunity and advancement. – Peter Drucker

Make Your Speech Memorable

Build in repetition.

The word freedom etched in stone four times.

The final way to use repetition in your speech is through nonverbal communication. When you say the word “four” and you hold up four fingers, or when you verbally agree with a point and nod your head at the same time, you are reinforcing the idea verbally and nonverbally.

Appeal to Different Ways of Learning

Individuals have different learning styles, so some people are visual [V] learners, some are aural [A] learners, some learn by reading [R] and writing, and some learn kinesthetically [K] (Fleming, 2001). You can test your own learning style at www.varklearn.com. Understanding your own and others’ learning styles is useful for two reasons. First, you will find that you tend to teach others using your own learning style. Second, regardless of your own learning styles, you need to appeal to as many different learning styles as possible in your informative speech. To see how each learning style prefers to be taught, see the table below.

Unfortunately, since the ear alone is a very poor information gathering device, steps must be taken to improve retention. Typically listeners only retain only a small fraction of what is explained to them verbally. The first way to enhance retention is to appeal to as many of the senses as possible. Studies show that audiences retain 20 percent of what they hear, 30 percent of what they see, and 50 percent of what they hear  and  see (Westerfield, 2002). When the audience has an opportunity to  do  something (adding the kinesthetic sense), their retention increases to 80 percent (Walters, 1995). Or, if participation is not possible, a handout will raise retention to an impressive 85 percent—if the audience can review the handout at least once (Slutsky & Aun, 1997).

Another way to help your listeners remember is by the use of techniques like  association , linking the new topic to things that the audience knows about or already understands. If you were giving a speech about rugby, you might compare it to soccer and football to help the audience understand the rules. The use of  acronyms  also aids retention. On the “ Krusty Krab Training Video ” episode of Spongebob Squarepants (a spoof on corporate training videos), they use the acronym “POOP.” When I asked my then eight-year-old son if he remembered (several weeks after watching the episode) what “POOP” stood for, he immediately and correctly answered “People Order Our Patties.” The final technique to help audiences remember information is the  simplicity criterion . Information is best retained when it is explained from top to bottom (rather than bottom to top), when events are presented from first to last (rather than last to first), and when information is presented in the positive voice (rather than in the negative voice) (Devito, 1981).

Use Visuals

One man wears a sensor glove while another man points at the glove and speaks into a microphone. Behind them is a large powerpoint slide showing schematics for the sensor glove.

Perhaps the best reason to use visuals aids during an informative speech is to help your audience understand a concept that may be difficult to understand just by explaining it. In a speech about heart bypass surgery, would it be better to verbally describe the parts of the human heart, or to show a picture of it? How about a model of the heart? How about an actual human heart? Be sure to consider your audience! What if your speech is about an abstract concept that does not lend itself well to slick graphic representations? One way trainers get their audiences involved and make their presentations memorable is to provide handouts which the listeners complete (in part) themselves. You could use fill-in-the blank statements (where you provide the answer), open-ended questions where listeners can write their thoughts, and activities like matching or crossword puzzles. Regardless of the type of visual media you select for your speech, just make sure that it does not overpower you or the subject. Work to keep the audience’s attention on you and what you are saying, and use the visual to complement what  you  have to say.

  • Chapter 15 Developing Informative Speeches.  Authored by : Lisa Schreiber, Ph.D..  Provided by : Millersville University, Millersville, PA.  Located at :  http://publicspeakingproject.org/psvirtualtext.html .  Project : Public Speaking Project.  License :  CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
  • Shark.  Authored by : Bryan Scott.  Located at :  https://www.flickr.com/photos/designloft/126173091/ .  License :  CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
  • D7K_0393-1.  Authored by : Mark Levisay.  Located at :  https://www.flickr.com/photos/mlevisay/10366380585/ .  License :  CC BY: Attribution
  • Ron Glass.  Authored by : Raven Underwood.  Located at :  https://commons.wikimedia.org/wiki/File:Ron_Glass_@_the_Flanvention.jpg .  License :  CC BY: Attribution
  • Dom and Chris.  Authored by : Steve Collis.  Located at :  https://www.flickr.com/photos/swampa/11251024325/ .  License :  CC BY: Attribution
  • past present future.  Authored by : fosco lucarelli.  Located at :  https://www.flickr.com/photos/fosco/3915752142/ .  License :  CC BY-SA: Attribution-ShareAlike
  • Speech.  Authored by : Quinn Dombrowski.  Located at :  https://www.flickr.com/photos/quinnanya/8671138498/ .  License :  CC BY-SA: Attribution-ShareAlike
  • Freedom.  Authored by : Osajus.  Located at :  https://www.flickr.com/photos/osajus/14015645419/ .  License :  CC BY: Attribution
  • Imagine Cup 2012u2014Day 4 Finalist Presentations.  Authored by : ImagineCup.  Located at :  https://www.flickr.com/photos/imaginecup/7534287602/ .  License :  CC BY: Attribution

Developing Informative Speeches Copyright © 2020 by Liza Long; Amy Minervini; and Joel Gladd is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License , except where otherwise noted.

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6 Speeches by American Authors for Secondary ELA Classrooms

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  • M.A., English, Western Connecticut State University
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American authors such as John Steinbeck and Toni Morrison are studied in the secondary ELA classroom for their short stories and their novels. Seldom, however, are students exposed to the speeches that have been given by these same authors. 

Giving students a speech by an author to analyze can help students better understand how each writer effectively meets his or her purpose using a different medium. Giving students speeches allows students the opportunity to compare an author's writing style between their fiction and their non-fiction writing. And giving students speeches to read or listen to also helps teachers  increase their students' background knowledge on these authors whose works are taught in middle and high schools .

Using a speech in the secondary classroom also meets the Common Core Literacy Standards for English Language Arts that require students to determine word meanings, appreciate the nuances of words, and steadily expand their range of words and phrases.  

The following six (6) speeches by famous American authors have been rated as to their length (minutes/# of words), readability score (grade level/reading ease) and at least one of the rhetorical devices used (author's style). All of the following speeches have links to audio or video where available.

"I decline to accept the end of man." William Faulkner

The Cold War was in full swing when William Faulkner accepted the Nobel Prize for Literature. Less than a minute into the speech , he posed the paralyzing question, "When will I be blown up?" In confronting the terrifying possibility of nuclear war, Faulkner answers his own rhetorical question by stating, "I decline to accept the end of man."

  • Delivered by : William Faulkner Author of:  The Sound and the Fury ,  As I Lay Dying ,  Light in August ,  Absalom, Absalom! ,  A Rose for Emily
  • Date : December 10, 1950 
  • Location: Stockholm, Sweden
  • Word Count:  557
  • Readability  score :  Flesch-Kincaid Reading Ease  66.5
  • Grade Level : 9.8
  • Minutes : 2:56 (audio selections here)
  • Rhetorical device used:  Polysyndeton . This use of conjunctions between words or phrases or sentences elicits a feeling of energy and multiplicity that crescendos.

Faulkner slows the rhythm of the speech for emphasis:

...by reminding him of the courage  and  honor  and  hope  and  pride  and  compassion  and  pity  and  sacrifice which have been the glory of his past.

"Advice to Youth" Mark Twain

Mark Twain's legendary humor begins with his recollection of his 1st birthday contrasted with his 70th:

"I hadn't any hair, I hadn't any teeth, I hadn't any clothes. I had to go to my first banquet just like that."

Students can easily understand the satirical advice Twain is giving in each section of the essay through his use of irony, understatement, and exaggeration. 

  • Delivered by : Samuel Clemens (Mark Twain) Author of:  Adventures of Huckleberry Finn , The Adventures of Tom Sawyer
  • Date : 1882
  • Word Count:  2,467
  • Readability  score :  Flesch-Kincaid Reading Ease  74.8
  • Grade Level : 8.1
  • Minutes : highlights of this speech recreated by actor Val Kilmer 6:22 min
  • Rhetorical device used:  Satire:  the technique employed by writers to expose and criticize foolishness and corruption of an individual or a society by using humor, irony, exaggeration or ridicule.

Here, Twain satirizes lying:

"Now as to the matter of lying. You want to be very careful about lying; otherwise you are nearly sure to get caught . Once caught, you can never again be in the eyes to the good and the pure, what you were before. Many a young person has injured himself permanently through a single clumsy and ill finished lie, the result of carelessness born of incomplete training."

"I have spoken too long for a writer." Ernest Hemingway

Ernest Hemingway was unable to attend the Nobel Prize for Literature Ceremony because of serious injuries sustained in two airplane crashes in Africa during a safari. He did have this short speech read for him by United States Ambassador to Sweden, John C. Cabot.

  • Delivered by : Author of:  The Sun Also Rises ,  A Farewell to Arms ,  For Whom the Bell Tolls ,  The Old Man and the Sea
  • Date : December 10, 1954
  • Word Count:  336
  • Readability  score :  Flesch-Kincaid Reading Ease  68.8
  • Grade Level : 8.8
  • Minutes : 3 minutes (excerpts listen here)
  • Rhetorical device used: litotes  a means to build ethos, or character by intentionally downplaying one’s accomplishments to show modesty in order to gain the favor of the audience.

The speech is filled with litote-like constructions, starting with this opening: 

"Having no facility for speech-making and no command of oratory nor any domination of rhetoric, I wish to thank the administrators of the generosity of Alfred Nobel for this Prize."

"Once upon a time there was an old woman." Toni Morrison

Toni Morrison is known for her literary efforts to recreate the power of the African American's language through novels to preserve that cultural tradition. In her poetic lecture to the Nobel Prize Committee, Morrison offered a fable of an old woman (writer) and a bird (language) that illustrated her literary opinions: language can die; language can be become the controlling tool of others. 

  • Author of:  Beloved ,  Song of Solomon ,  The Bluest Eye
  • Date : December 7, 1993
  • Word Count:  2,987
  • Readability  score :  Flesch-Kincaid Reading Ease  69.7
  • Grade Level : 8.7
  • Minutes : 33 minutes  audio
  • Rhetorical device used:  Asyndeton  Figure of omission in which normally occurring conjunctions (and, or, but, for, nor, so, yet) are intentionally omitted in successive phrases, or clauses; a string of words not separated by normally occurring conjunctions.

The multiple asyndetons speed up the rhythm of her speech:

"Language can never 'pin down' slavery, genocide, war. "
"The vitality of language lies in its ability to limn the actual, imagined and possible lives of its speakers, readers, writers. "

"-and the Word is with Men." John Steinbeck

Like other authors who were writing during the Cold War, John Steinbeck recognized the potential for destruction that man had developed with increasingly powerful weapons. In his Nobel Prize acceptance speech, he expresses his concern stating, "We have usurped many of the powers we once ascribed to God."

  • Author of:  Of Mice and Men ,  The Grapes of Wrath ,  East of Eden  
  • Date : December 7, 1962
  • Word Count:  852
  • Readability  score :  Flesch-Kincaid Reading Ease  60.1
  • Grade Level : 10.4
  • Minutes : 3:00 minutes   video of speech
  • Rhetorical device used: Allusion :a brief and indirect reference to a person, place, thing or idea of historical, cultural, literary or political significance. 

Steinbeck alludes to the opening line in the New Testament's Gospel of John:1-   In the beginning was the Word, and the Word was with God, and the Word was God. (RSV)

"In the end is the Word, and the Word is Man - and the Word is with Men."

"A Left-Handed Commencement Address" Ursula LeGuin

The author Ursula Le Guin uses science fiction and fantasy genres to creatively explore psychology, culture, and society. Many of her short stories are in classroom anthologies. In an interview in 2014 about these genres, she noted: 

" ... the task of science fiction is not to predict the future. Rather, it contemplates possible futures."

This commencement address was given at Mills College, a liberal arts woman's college, she spoke about confronting "the male power hierarchy" by "going our own way." The speech is ranked #82 out of 100 of America's Top Speeches.

  • Delivered by : Ursula LeGuin
  • Author of:  The Lathe of Heaven ,  A Wizard of Earthsea ,  The Left Hand of Darkness ,  The Dispossessed
  • Date : 22 May 1983,
  • Location: Mills College, Oakland, California
  • Word Count:  1,233
  • Readability  score :  Flesch-Kincaid Reading Ease  75.8
  • Grade Level : 7.4
  • Minutes :5:43
  • Rhetorical device used:  Parallelism is the use of components in a sentence that are grammatically the same; or similar in their construction, sound, meaning or meter.
I hope you tell them to go to hell and while they’re going to give you equal pay for equal time. I hope you live without the need to dominate, and without the need to be dominated. I hope you are never victims, but I hope you have no power over other people.
  • 20th Century American Speeches as Literary Texts
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  • Profile of Toni Morrison, Nobel Prize Winning Novelist
  • The 10 Most-Banned Classic Novels
  • The Complete List of Books Chosen for Oprah's Book Club
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  • Women Nobel Literature Prize Winners
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3.4: Developing Informative Speeches

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  • Lisa Schreiber
  • Millersville University via Public Speaking Project

The first sections of this chapter explained the importance of informative speaking, the functions of informative speeches, the role of the informative speaker, and the four major types of informative speeches. This final section of the chapter discusses three goals in developing informative speeches and advice for increasing the effectiveness of your speech. These three goals include 1) arousing the interest of your audience, 2) presenting information in a way that can be understood, and 3) helping the audience remember what you have said (Fujishin, 2000).

generate and maintain interest

Use attention-getting elements.

Before you capture the interest of an audience, you have to get their attention. As you know, attention getters are used in the introduction of a speech, but attention getters can also be used throughout your speech to maintain an audience’s attention. There are a number of techniques you can use that will naturally draw listeners’ attention (German, et al., 2010).

Intensity refers to something that has a high or extreme degree of emotion, color, volume, strength or other defining characteristic. In a speech about sharks’ senses, showing how sharks smell 10,000 times better than humans would be an example of the intensity principle.

Screen Shot 2019-07-01 at 9.49.51 PM.png

Novelty involves those things that are new or unusual. Discussing the recent invention of the flesh-eating mushroom death suit developed by Jae Rhim Lee would be novel. This suit is designed to help bodies decompose naturally above ground to avoid the use of dangerous embalming chemicals.

Contrast can also be used to draw attention through comparison to something that is different or opposite. This works best when the differences are significant. If you were showing the audience how to make hot sauce, and you showed a bar graph comparing the scoville units (level of hotness) of different chili peppers, this would be contrast. Jalapenos rate at 2500 – 8000 scoville units, habaneros rate at 100,000 – 350,000, and the naga jolokia rates at 855,000 – 1,041,241.

Screen Shot 2019-07-01 at 9.50.35 PM.png

Audiences will also attend to movement or Activity . To employ this technique, the speaker can either use action words, well-chosen movements, an increased rate of speech, or s/he can show action with video. A speech describing or showing extreme sports with high levels of risk, a fast pace, or amazing stunts could be used to illustrate activity.

Finally, Humor can be used to draw attention to a subject or point, but be sure that it is relevant and in good taste. In a speech about the devotion of Trekkies (Star Trek fans), you could share the example of Tony Alleyne who designed and outfitted his flat in England as a replica of the deck of the Voyager. You could also direct the audience’s attention to couples who have wedding ceremonies spoken in Klingon.

Screen Shot 2019-07-01 at 9.51.45 PM.png

The wisest mind has something yet to learn. ~ George Santayna

Tell a Story

Story telling is not only the basis for most of our entertainment; it is also one of the best ways to teach an audience (Carlson, 2005). Also known as narratives, stories typically have a beginning in which the characters and setting are introduced, a rise in action, some complication or problem, and a resolution. Stories with compelling characters can be used in a creative way to weave facts otherwise dry and technical facts together (Walters, 1995), as in a speech about preparing a space shuttle for take-off from a mouse’s perspective. Jaffe (1998) differentiates between three types of narratives that can be used in informative speeches. The first type of story is a natural reality in which natural or scientific facts are brought together in chronological accounts, as in the formation of the Grand Canyon. The second narrative involves social realities which detail historic events, and the development of cultures and institutions. The last kind of story, the ultimate reality, is focused on profound philosophical and spiritual questions like “Where do we come from?” and “What happens to us when we die?”

Nursery rhymes and song lyrics familiar to the audience can also be used in an interactive way to get listeners interested in the topic (Maxey & O'Connor, 2006). In a speech about the global population explosion, you could ask audience to finish the phrase “There was an old woman who lived in a shoe...” Common commercials, lyrics to Beatles songs, holiday songs, and children’s games are universal.

Commercial jingles and song lyrics also work to get the audience involved. You could start a speech on boating safety with these lyrics: Just sit right back / And you'll hear a tale / A tale of a fateful trip / That started from this tropic port / Aboard this tiny ship (from Gilligan’s Island ). Depending on the make-up of your audience, you might use lyrics from Johnny Cash, Billy Holiday, The Doors, The Beatles, Jay- Z, The Judds or the Arctic Monkeys. Just remember you probably can’t read all of the lyrics, you need to make sure the lyrics are directly linked to your topic, and you should be sure to cite the artist and song title.

Screen Shot 2019-07-01 at 9.53.43 PM.png

Just for fun, can you name the artist who sang the lyrics below? Can you think of a speech topic that would correspond to the lyrics? (Answer at the end of the chapter)

Mystery Artist

Money, get away. Get a good job with good pay and you're okay. Money, it's a gas. Grab that cash with both hands and make a stash. New car, caviar, four star daydream, Think I'll buy me a football team.

Be Creative

Speakers who are different are memorable (Maxey & O'Connor, 2006). To give your speech impact, be imaginative and dare to push the envelope of conformity. When you have spent time researching a topic, you may be able to envision ways to incorporate surprising facts, props or visuals that make your presentation different from others, and therefore more memorable. You could dress like a Shakespearian actor for a speech about the famous playwright. You could have the audience move their chairs and take part in a yoga demonstration. Or you might use your own audience plants to help with a speech entitled “Behind the Scenes of TV Talk Shows.” When one student got up to speak, he drew a row of houses on the blackboard and then began to drink a glass of water and speak about the life giving properties of water. After making a few comments, he threw the glass of water on the blackboard --- erasing most of the houses. Then he began his speech on the devastating effects of a flood (be sure to get your professor’s permission before you do something like this!). Another student giving a speech about “Clowning” had two actual clowns wait in the hall until she was ready to bring them in and show off their make-up and costumes. The speaker was wise to have her cohorts in the room just long enough to make the point (but not the entire time which would distract from the speaker), and the audience was attentive and grateful for the variety. Hanks and Parry (1991) explain that anyone can be creative, if s/he wants to be and is willing to make the effort.

For some tips on how to foster your creativity, see Table \(\PageIndex{1}\). However, you need to remember that creativity is just a tool to help you teach your audience. Do not overlook the requirements of the occasion, the content of your research, or the needs of your audience in your zeal to be creative.

The worst enemy to creativity is self-doubt. ~ Sylvia Plath

Stimulate Audience Intellect

Most people have a genuine desire to understand the world around them, to seek out the truth, and learn how to solve problems. The role of the informative speaker is to satisfy this desire to learn and know. To illustrate our quest for knowledge, consider the success of the Discovery Channel, the Learning Channel, the History Channel, the Food Network and other educational broadcasts. So how do we appeal to the minds of listeners? Think about all of the information we encounter every day but do not have time to pursue. Think about subjects that you would like to know more about. Ask what information would be universally interesting and useful for listeners. Many people fly on airplanes, but do they know how to survive a plane crash? People also share many ordinary illnesses, so what are some common home remedies? All of the people on earth originated someplace, so who were our ancient ancestors?

In addition to finding topics that relate to listeners, the information we supply should be up to date. For instance, Egypt recently had a revolution, and if you are giving a speech on travelling to the Pyramids, you should be aware of this. When you are talking about a topic that your audience is familiar with, you should share little known facts or paint the subject in a new light. In a speech about a famous person, you might depict what they are like behind the scenes, or what they were like growing up. In a speech about a new technology, you might also talk about the inventors. In a speech about a famous city, you could discuss the more infamous landmarks and attractions.

Screen Shot 2019-07-01 at 9.57.19 PM.png

create coherence

Organize logically.

Several types of organizational patterns are discussed in the Selecting and Arranging Main Points chapter. Using these as a starting point, you should make sure the overall logic of the speech is well thought out. If you were giving speech best suited to chronological order, but presented the steps out of order, it would be very difficult to follow. Those of you who have seen the movie Memento (which presented the sequence of events backwards), may have noticed how difficult it was to explain the plot to others. In a logical speech, the points you are trying to draw are obvious, the supporting materials are coherent and correspond exactly to the thesis, and the main points are mutually exclusive and flow naturally from start to finish.

Clarity of thought is critical in presenting information. As Peggy Noonan (1998, p. 64) argues:

The most moving thing in a speech is always the logic. It’s never the flowery words and flourishes, it’s not sentimental exhortations, it’s never the faux poetry we’re all subjected to these days. It’s the logic; it’s the thinking behind your case. A good case well argued and well said is inherently moving. It shows respect for the brains of the listeners. There is an implicit compliment in it. It shows that you are a serious person and that you are talking to other serious persons.

When planning your speech, ask questions like: What information needs to come first? What organizational pattern best suits the topic? What information must be shared or omitted to aid in audience understanding? What points or sub-points should be grouped together to aid listeners’ understanding?

Screen Shot 2019-07-01 at 10.04.16 PM.png

Use Simple Language

One common mistake that speech writers make when they are writing their speech is to use the same language that they would use in a written document. Experienced speech writers know that simple language and ideas are easier to understand than complex ones. “Clear speaking is not an alternative to intelligent discourse, but rather an enabler of intelligent discourse” (Carlson, 2005, p. 79). Did you know that Lincoln’s Gettysburg address contains only 271 words, and

251 of these words only have one or two syllables (Hughes & Phillips, 2000)? Another benefit of using simple language is that you are less likely to trip over or mispronounce simple words. Instead of “protracted,” say “drawn out.” Instead of “conundrum,” say “puzzle.” And instead of “loquacious,” say “talkative. As you are writing your speech you also want to avoid technical jargon, slang, clichés, and euphemisms. This type of language is difficult to understand and tends to be low impact. Compare the Low Impact language column with the High Impact column in Table 16.3 above to see examples of ways to make your language more powerful.

Avoid Information Overload

No one is given an unlimited amount of time to speak. You can’t cover everything that there is to know about your topic. And even if you could speak forever about everything there was to know about a subject, your listeners would never be able to take it all in. Information overload occurs when a person feels that they are faced with an overwhelming amount of information, with the effect that they

are unable to process it all or unable to make decision. So whether you have five minutes to give a presentation or three eight hour days, you will need to narrow and focus your speech topic and objectives. If you know that you have ten minutes to speak, you will not be able to cover “Car Maintenance for Dummies,” but you probably could give a good speech entitled “How to Change the Oil in Your Car.” When planning your speech, be sure to determine the amount of information that can reasonably be covered in the time allowed. In fact, rather than taking the entire allotted speaking time, you should get into the practice of speaking only for 90 – 95% of the time that you are given (Reynolds, 2008). More is not always better --- and your audience will appreciate it if you can skillfully make your point with time to spare.

Today knowledge has power. It controls access to opportunity and advancement. ~Peter Drucker

make your speech memorable

Build in repetition.

Audience retention is determined by a number of factors including listeners’ interest, knowledge, physical and emotional state, level of stress, background, and other competing demands (Fujishin, 2000). One way to help your audience remember the content of your speech is by repetition (Hughes & Phillips, 2000). There are three ways to incorporate repetition into your speech. The first form repetition involves restating your main points in your introduction, body and conclusion. When you do this, you will restate your points using different language --- not repeat the points word for word. The second form of repetition is where a word or a phrase is repeated in a poetic way, either throughout the speech or at a critical point in the speech. One example of this would be Abraham Lincoln’s “government of the people, by the people, for the people.” Another example can be found in Sojourner Truth’s speech, delivered in 1851 at a women’s rights convention.

... That man over there says that women need to be helped into carriages, and lifted over ditches, and to have the best place everywhere. Nobody ever helps me into carriages, or over mud-puddles, or gives me any best place! And ain't I a woman? Look at me! Look at my arm! I have ploughed and planted, and gathered into barns, and no man could head me! And ain't I a woman? I could work as much and eat as much as a man - when I could get it - and bear the lash as well! And ain't I a woman? I have borne thirteen children, and seen most all sold off to slavery, and when I cried out with my mother's grief, none but Jesus heard me! And ain't I a woman?

The final way to use repetition in your speech is through nonverbal communication. When you say the word “four” and you hold up four fingers, or when you verbally agree with a point and nod your head at the same time, you are reinforcing the idea verbally and nonverbally.

Appeal to Different Ways of Learning

Individuals have different learning styles, so some people are visual [V] learners, some are aural [A] learners, some learn by reading [R] and writing, and some learn kinesthetically [K] (Fleming, 2001). You can test your own learning style at www.vark- learn.com. Understanding your own and others’ learning styles is useful for two reasons. First, you will find that you tend to teach others using your own learning style. Second, regardless of your own learning styles, you need to appeal to as many different learning styles as possible in your informative speech. To see how each learning style prefers to be taught, see the table below.

Unfortunately, since the ear alone is a very poor information gathering device, steps must be taken to improve retention. Typically listeners only retain only a small fraction of what is explained to them verbally. The first way to enhance retention is to appeal to as many of the senses as possible. Studies show that audiences retain 20 percent of what they hear, 30 percent of what they see, and 50 percent of what they hear and see (Westerfield, 2002). When the audience has an opportunity to do something (adding the kinesthetic sense), their retention increases to 80 percent (Walters, 1995). Or, if participation is not possible, a handout will raise retention to an impressive 85 percent – if the audience can review the handout at least once (Slutsky & Aun, 1997).

Another way to help your listeners remember is by the use of techniques like association , linking the new topic to things that the audience knows about or already understands. If you were giving a speech about rugby, you might compare it to soccer and football to help the audience understand the rules. The use of acronyms also aids retention. On the “Krusty Krab Training Video” episode of Spongebob Squarepants (a spoof on corporate training videos), they use the acronym “POOP.” When I asked my then eight- year-old son if he remembered (several weeks after watching the episode) what “POOP” stood for, he immediately and correctly answered “People Order Our Patties.” The final technique to help audiences remember information is the simplicity criterion . Information is best retained when it is explained from top to bottom (rather than bottom to top), when events are presented from first to last (rather than last to first), and when information is presented in the positive voice (rather than in the negative voice) (Devito, 1981).

Use Visuals

Visual aids can be a very powerful and efficient way to present facts that might otherwise be difficult to convey verbally. The benefits of visuals used for informative speeches include increasing interest, understanding, retention, and the speed at which your audience can understand complex facts. We live in a mediated culture, where people are visually oriented. This means that they expect to be visually stimulated with pictures, graphs, maps, video images and objects. Speakers who do not make use of visuals may be at a disadvantage when compared to speakers who use them. This is assuming of course that the visuals enhance what you are saying and that you use them well. As you know, plenty of people use Power Point, and it does not necessarily make their speech better or more memorable.

Screen Shot 2019-07-01 at 10.11.45 PM.png

Perhaps the best reason to use visuals aids during an informative speech is to help your audience understand a concept that may be difficult to understand just by explaining it. In a speech about heart bypass surgery, would it be better to verbally describe the parts of the human heart, or to show a picture of it? How about a model of the heart? How about an actual human heart? Be sure to consider your audience! What if your speech is about an abstract concept that does not lend itself well to slick graphic representations? One way trainers get their audiences involved and make their presentations memorable is to provide handouts which the listeners complete (in part) themselves. You could use fill-in-the blank statements (where you provide the answer), open-ended questions where listeners can write their thoughts, and activities like matching or crossword puzzles. Regardless of the type of visual media you select for your speech, just make sure that it does not overpower you or the subject. Work to keep the audience’s attention on you and what you are saying, and use the visual to complement what you have to say.

Only one person in a million becomes enlightened without a teacher’s help. ~ Bodhidharma

Chapter 11: Public Speaking

11.4 informative speech, learning objectives.

  • Discuss and provide examples of ways to incorporate ethics in a speech.
  • Construct an effective speech to inform.
  • Discuss the parts of an informational presentation.
  • Understand the five parts of any presentation.

Now that we’ve covered issues central to the success of your informative speech, there’s no doubt you want to get down to work. Here are five final suggestions to help you succeed.

Start with What You Know

Are you taking other classes right now that are fresh in your memory? Are you working on a challenging chemistry problem that might lend itself to your informative speech? Are you reading a novel by Gabriel García Márquez that might inspire you to present a biographical speech, informing your audience about the author? Perhaps you have a hobby or outside interest that you are excited about that would serve well. Regardless of where you draw the inspiration, it’s a good strategy to start with what you know and work from there. You’ll be more enthusiastic, helping your audience to listen intently, and you’ll save yourself time. Consider the audience’s needs, not just your need to cross a speech off your “to-do” list. This speech will be an opportunity for you to take prepared material and present it, gaining experience and important feedback. In the “real world,” you often lack time and the consequences of a less than effective speech can be serious. Look forward to the opportunity and use what you know to perform an effective, engaging speech.

Consider Your Audience’s Prior Knowledge

You don’t want to present a speech on the harmful effects of smoking when no one in the audience smokes. You may be more effective addressing the issue of secondhand smoke, underscoring the relationship to relevance and addressing the issue of importance with your audience. The audience will want to learn something from you, not hear everything they have heard before. It’s a challenge to assess what they’ve heard before, and often a class activity is conducted to allow audience members to come to know each other. You can also use their speeches and topic selection as points to consider. Think about age, gender, and socioeconomic status, as well as your listeners’ culture or language. Survey the audience if possible, or ask a couple of classmates what they think of the topics you are considering.

In the same way, when you prepare a speech in a business situation, do your homework. Access the company Web site, visit the location and get to know people, and even call members of the company to discuss your topic. The more information you can gather about your audience, the better you will be able to adapt and present an effective speech.

Adapting Jargon and Technical Terms

You may have a topic in mind from another class or an outside activity, but chances are that there are terms specific to the area or activity. From wakeboarding to rugby to a chemical process that contributes to global warming, there will be jargon and technical terms. Define and describe the key terms for your audience as part of your speech and substitute common terms where appropriate. Your audience will enjoy learning more about the topic and appreciate your consideration as you present your speech.

Using Outside Information

Even if you think you know everything there is to know about your topic, using outside sources will contribute depth to your speech, provide support for your main points, and even enhance your credibility as a speaker. “According to ____________” is a normal way of attributing information to a source, and you should give credit where credit is due. There is nothing wrong with using outside information as long as you clearly cite your sources and do not present someone else’s information as your own.

Presenting Information Ethically

A central but often unspoken expectation of the speaker is that we will be ethical. This means, fundamentally, that we perceive one another as human beings with common interests and needs, and that we attend to the needs of others as well as our own. An ethical informative speaker expresses respect for listeners by avoiding prejudiced comments against any group, and by being honest about the information presented, including information that may contradict the speaker’s personal biases. The ethical speaker also admits it when he or she does not know something. The best salespersons recognize that ethical communication is the key to success, as it builds a healthy relationship where the customer’s needs are met, thereby meeting the salesperson’s own needs.

Reciprocity

Tyler discusses ethical communication and specifically indicates reciprocity as a key principle.  Reciprocity , or a relationship of mutual exchange and interdependence, is an important characteristic of a relationship, particularly between a speaker and the audience. We’ve examined previously the transactional nature of communication, and it is important to reinforce this aspect here. We exchange meaning with one another in conversation, and much like a game, it takes more than one person to play. This leads to interdependence, or the dependence of the conversational partners on one another. Inequality in the levels of dependence can negatively impact the communication and, as a result, the relationship. You as the speaker will have certain expectations and roles, but dominating your audience will not encourage them to fulfill their roles in terms of participation and active listening. Communication involves give and take, and in a public speaking setting, where the communication may be perceived as “all to one,” don’t forget that the audience is also communicating in terms of feedback with you. You have a responsibility to attend to that feedback, and develop reciprocity with your audience. Without them, you don’t have a speech.

Mutuality  means that you search for common ground and understanding with the audience, establishing this space and building on it throughout the speech. This involves examining viewpoints other than your own, and taking steps to insure the speech integrates an inclusive, accessible format rather than an ethnocentric one.

Nonjudgmentalism

Nonjudgementalism  underlines the need to be open-minded, an expression of one’s willingness to examine diverse perspectives. Your audience expects you to state the truth as you perceive it, with supporting and clarifying information to support your position, and to speak honestly. They also expect you to be open to their point of view and be able to negotiate meaning and understanding in a constructive way. Nonjudgmentalism may include taking the perspective that being different is not inherently bad and that there is common ground to be found with each other.

While this characteristic should be understood, we can see evidence of breakdowns in communication when audiences perceive they are not being told the whole truth. This does not mean that the relationship with the audience requires honesty and excessive self-disclosure. The use of euphemisms and displays of sensitivity are key components of effective communication, and your emphasis on the content of your speech and not yourself will be appreciated. Nonjudgmentalism does underscore the importance of approaching communication from an honest perspective where you value and respect your audience.

Honesty , or truthfulness, directly relates to trust, a cornerstone in the foundation of a relationship with your audience. Without it, the building (the relationship) would fall down. Without trust, a relationship will not open and develop the possibility of mutual understanding. You want to share information and the audience hopefully wants to learn from you. If you “cherry-pick” your data, only choosing the best information to support only your point and ignore contrary or related issues, you may turn your informative speech into a persuasive one with bias as a central feature.

Look at the debate over the U.S. conflict with Iraq. There has been considerable discussion concerning the cherry-picking of issues and facts to create a case for armed intervention. To what degree the information at the time was accurate or inaccurate will continue to be a hotly debated issue, but the example holds in terms on an audience’s response to a perceived dishonestly. Partial truths are incomplete and often misleading, and you don’t want your audience to turn against you because they suspect you are being less than forthright and honest.

Respect should be present throughout a speech, demonstrating the speaker’s high esteem for the audience.  Respect  can be defined as an act of giving and displaying particular attention to the value you associate with someone or a group. This definition involves two key components. You need to give respect in order to earn from others, and you need to show it. Displays of respect include making time for conversation, not interrupting, and even giving appropriate eye contact during conversations.

Communication involves sharing and that requires trust.  Trust  means the ability to rely on the character or truth of someone, that what you say you mean and your audience knows it. Trust is a process, not a thing. It builds over time, through increased interaction and the reduction of uncertainty. It can be lost, but it can also be regained. It should be noted that it takes a long time to build trust in a relationship and can be lost in a much shorter amount of time. If your audience suspects you mislead them this time, how will they approach your next presentation? Acknowledging trust and its importance in your relationship with the audience is the first step in focusing on this key characteristic.

Avoid Exploitation

Finally, when we speak ethically, we do not intentionally exploit one another.  Exploitation  means taking advantage, using someone else for one’s own purposes. Perceiving a relationship with an audience as a means to an end and only focusing on what you get out of it, will lead you to treat people as objects. The temptation to exploit others can be great in business situations, where a promotion, a bonus, or even one’s livelihood are at stake.

Suppose you are a bank loan officer. Whenever a customer contacts the bank to inquire about applying for a loan, your job is to provide an informative presentation about the types of loans available, their rates and terms. If you are paid a commission based on the number of loans you make and their amounts and rates, wouldn’t you be tempted to encourage them to borrow the maximum amount they can qualify for? Or perhaps to take a loan with confusing terms that will end up costing much more in fees and interest than the customer realizes? After all, these practices are within the law; aren’t they just part of the way business is done? If you are an ethical loan officer, you realize you would be exploiting customers if you treated them this way. You know it is more valuable to uphold your long-term relationships with customers than to exploit them so that you can earn a bigger commission.

Consider these ethical principles when preparing and presenting your speech, and you will help address many of these natural expectations of others and develop healthier, more effective speeches.

Sample Informative Presentation

Here is a generic sample speech in outline form with notes and suggestions.

Attention Statement

Show a picture of a goldfish and a tomato and ask the audience, “What do these have in common?”

Introduction

  • Briefly introduce genetically modified foods.
  • State your topic and specific purpose: “My speech today will inform you on genetically modified foods that are increasingly part of our food supply.”
  • Introduce your credibility and the topic: “My research on this topic has shown me that our food supply has changed but many people are unaware of the changes.”
  • State your main points: “Today I will define genes, DNA, genome engineering and genetic manipulation, discuss how the technology applies to foods, and provide common examples.”
  • Information . Provide a simple explanation of the genes, DNA and genetic modification in case there are people who do not know about it. Provide clear definitions of key terms.
  • Genes and DNA . Provide arguments by generalization and authority.
  • Genome engineering and genetic manipulation . Provide arguments by analogy, cause, and principle.
  • Case study . In one early experiment, GM (genetically modified) tomatoes were developed with fish genes to make them resistant to cold weather, although this type of tomato was never marketed.
  • Highlight other examples.

Reiterate your main points and provide synthesis, but do not introduce new content.

Residual Message

“Genetically modified foods are more common in our food supply than ever before.”

  • Identify an event or issue in the news that interests you. On at least three different news networks or Web sites, find and watch video reports about this issue. Compare and contrast the coverage of the issue. Do the networks or Web sites differ in their assumptions about viewers’ prior knowledge? Do they give credit to any sources of information? To what extent do they each measure up to the ethical principles described in this section? Discuss your findings with your classmates.
  • Find an example of reciprocity in a television program and write two to three paragraphs describing it. Share and compare with your classmates.
  • Find an example of honesty in a television program and write two to three paragraphs describing it. Share and compare with your classmates.
  • Find an example of exploitation depicted in the media. Describe how the exploitation is communicated with words and images and share with the class.
  • Compose a general purpose statement and thesis statement for a speech to inform. Now create a sample outline. Share with a classmate and see if he or she offers additional points to consider.

Creating an Informative Presentation

An informational presentation is common request in business and industry. It’s the verbal and visual equivalent of a written report. Information sharing is part of any business or organization. Informative presentations serve to present specific information for specific audiences for specific goals or functions. The type of presentation is often identified by its primary purpose or function. Informative presentations are often analytical or involve the rational analysis of information. Sometimes they simply “report the facts” with no analysis at all, but still need to communicate the information in a clear and concise format. While a presentation may have conclusions, propositions, or even a call to action, the demonstration of the analysis is the primary function.

A sales report presentation, for example, is not designed to make a sale. It is, however, supposed to report sales to date and may forecast future sales based on previous trends.

An informative presentation does not have to be a formal event, though it can be. It can be generic and nonspecific to the audience or listener, but the more you know about your audience, the better. When you tailor your message to that audience, you zero in on your target and increase your effectiveness. The emphasis is on clear and concise communication, but it may address several key questions:

  • Topic: Product or Service?
  • Who are you?
  • Who is the target market?
  • What is the revenue model?
  • What are the specifications?
  • How was the information gathered?
  • How does the unit work?
  • How does current information compare to previous information?

Table 11.2 “Presentation Components and Their Functions”  lists the five main parts or components of any presentation (McLean, S., 2003).

Table 11.2  Presentation Components and Their Functions

You will need to address the questions to establish relevance and meet the audience’s needs. The five parts of any speech will serve to help you get organized.

Sample Speech Guidelines

Imagine that you have been assigned to give an informative presentation lasting five to seven minutes. Follow the guidelines in  Table 11.3  “Sample Speech Guidelines”  and apply them to your presentation.

Table 11.3  Sample Speech Guidelines

  • Write a brief summary of a class or presentation you personally observed recently; include what you learned. Compare with classmates.
  • Search online for an informative speech or presentation that applies to business or industry. Indicate one part or aspect of the presentation that you thought was effective and one you would improve. Provide the link to the presentation in your post or assignment.
  • Pick a product or service and come up with a list of five points that you could address in a two-minute informative speech. Place them in rank order and indicate why.
  • With the points discussed in this chapter in mind, observe someone presenting a speech. What elements of their speech could you use in your speech? What elements would you not want to use? Why? Compare with a classmate.

McLean, S. (2003).  The basics of speech communication . Boston: Allyn & Bacon.

Tyler, V. (1978). Report of the working groups of the second SCA summer conference on intercultural communication. In N. C. Asuncio-Lande (Ed.),  Ethical Perspectives and Critical Issues in Intercultural Communication  (pp. 170–177). Falls Church, VA: SCA.

To listen to speeches from great figures in history, visit the History Channel’s audio speech archive.  http://www.history.com/speeches

What were the greatest speeches of the twentieth century? Find out here.  http://gos.sbc.edu/top100.html

Visit this eHow link for a great video demonstrating how to remove ink stains from clothing.  http://www.ehow.com/video_2598_remove-ink-stains.html

To improve your enunciation, try these exercises from the Mount Holyoke College site.  http://www.mtholyoke.edu/acad/intrel/speech/enunciation.htm

The Merriam-Webster dictionary site provides a wealth of resources on words, their meanings, their origins, and audio files of how to pronounce them.  http://www.merriam-webster.com

For information on adapting your speech for an audience or audience members with special needs, explore this index of resources compiled by Ithaca College.  http://www.ithaca.edu/wise/disabilities/

Dr. Richard Felder of North Carolina State University presents this questionnaire to assess your learning styles.  http://www.engr.ncsu.edu/learningstyles/ilsweb.html

The American Speech-Language-Hearing Association offers an array of Web resources on ethics.  http://www.asha.org/practice/ethics

Visit this site for a list informative topics for a business speech.  http://smallbusiness.chron.com/ideas-informative-speech-topics-business-81465.html

Visit this eHow site to get ideas for an audience-oriented informative speech topic.  http://www.ehow.com/how_2239702_choose-topic-informative-speech.html

  • Business Communication for Success. Provided by : University of Minnesota . Located at : https://open.lib.umn.edu/businesscommunication/chapter/13-5-preparing-your-speech-to-inform/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

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COMM B1: Informative Speeches: Citing Sources Orally

  • Finding Reference Books
  • Using OneSearch
  • Finding Articles
  • Finding Websites
  • Defining Scholarly Sources
  • Finding Empirical Sources
  • Evaluating Sources
  • Citing Sources
  • Citing Sources Orally
  • Other Helpful LibGuides

What Are Oral Citations?

Oral citations : When you are delivering your speeches, you should plan on telling the audience the source(s) of your information while you are speaking. (from James Madison University Communication Center )

A good speech should be well-researched, and many times you will be using facts, statistics, quotes, or opinions from others throughout. If you do not cite your sources orally, this can be considered plagiarism and is unethical. This applies to direct quotations, paraphrasing, and summarizing. You must orally cite, even if you will be providing a bibliography,  works cited, or reference list to your instructor.  (adapted from Sante Fe College Oral Citation LibGuide )

Why Cite Your Sources During a Speech?

(adapted from College of Southern Nevada's Oral Citation LibGuide )

CREDIBILITY

An oral citation conveys the reliability, validity and currency of your information. Citing your sources orally lets your audience know that you have researched your topic.  The stronger your sources are, the stronger your credibility will be.

Bakersfield College’s Student Academic Integrity Policy defines plagiarism as “ the act of using the ideas or work of another person or persons as if they were one's own, without giving credit to the source.” This policy, along with Bakersfield College’s Student Code of  Conduct, Code #15 , prohibit plagiarism.

Failure to provide an oral citation is considered a form of plagiarism, even if you cite your sources in a written outline, bibliography, works cited page or list of references.

When you are delivering a speech, you must provide an oral citation for any words, information or ideas that are not your own.  

When Do You Cite Sources in a Speech?

(adapted from Gateway Community and Technical College COM 181 LibGuide )

  • Oral citations will always be in a narrative style; you mention citation details about the work as part of your presentation.
  • Place the citation before the information to give weight and authority to what you're about to say.
  • You must cite words or ideas that come from another person or you will be plagiarizing their work!
  • When you are providing information that is not commonly known, such as statistics, expert opinions, or study results.
  • Whenever you use a direct quotation. 
  • If you are unsure if a citation is required, be safe and cite the source.

Citing Sources in a Speech Video

Oral Source Citation Check List

How Do You Cite Sources in a Speech?

The best practice is to provide a full oral citation that would include the author(s) (assuming that is available), the name of the publication, the specific publication date and year, and any other pertinent information.  How you cite your information should highlight the most important aspects of that citation (e.g., we may not know who “Dr. Smith” is, but if Dr. Smith is identified as a lead researcher of race relations at New York University, the citation will take on more credibility).    (adapted from Tips for Oral Citations from Eastern Illinois University )

(adapted from  Gateway Community and Technical College COM 181 LibGuide )

The first mention of a work should include all citation elements; subsequent mentions of that work only require the author as long as source attribution remains clear (i.e. you have not used a different source in intervening narrative).

What are the elements of an oral citation.

  • If the source might not be recognized by your listeners, add a comment to help establish its credibility. 
  • Include enough detail to help your listener locate the work later.
  • Do give the full date in citations that refer to newspaper or magazine articles.
  • Particularly important if there are statistics or data that change over time.
  • Mention the publication year for books and journals.
  • If there is there is no date, as with some websites, state the date that you accessed the material.
  • Also indicate the Author's credentials (why they are an authority on the subject).
  • If there are two authors, use both names in your citation.
  • If there are more than two authors, name the first author and use "and associates" or "and colleagues".
  • If the full title is long, use a shortened version that makes sense and still communicates enough information for your listener to locate the work.

How do I orally cite a quotation?

  • You should make in clear that you are directly quoting another person rather than paraphrasing or summarizing their work. You can use a signal phrase like "... and I quote" or "As Jonas said..." to introduce the cited material.

Examples of Oral Citations in a Speech

(adapted from Tips for Oral Citations from Eastern Illinois University )

For a magazine article

“According to an article by Ben Elgin in the February 20th, 2006 issue of Business Week, we can expect Google and Yahoo’s supremacy as the search engine giants to be challenged by new U.S. startups.  Elgin reports that  …”

 “As reported in the February 20th, 2006 issue of Business Week, many new companies are getting into the search engine business. This article explains that …”

 “A February 20th, 2006 Business Week article reported that Google and Yahoo will face stiff competition in the search engine business …” 

For a newspaper article

“On February 22nd, 2006, USA Today reported that …”

 “An article about the effects of global warming appeared in the February 22nd edition of USA Today. Todd Smith’s report focused on the alarming rate of …”

“An article on global warming that appeared in the February 22nd issue of USA Today sounded the alarm …”

For a website 

“On January 12. 2019, I visited the “Earthquakes” page of www.ready.gov , the website of the U.S. Department of Homeland Security, U.S. businesses and citizens …”

“According to the Earthquakes page on U.S. Department of Homeland Security’s website, …”

“Helpful information about business continuity planning can be found on the U.S. Department of Homeland Security’s website, located at www.ready.gov …”

“On January 12, 2019, I consulted the website maintained by the U.S. Department of Homeland Security to learn more about what businesses should do to plan for an emergency.  In the section entitled ‘Plan to stay in business,’ several recommendations for maintaining continuity of business operations were offered.  These suggestions included …”

For a journal article

“A study published on December 12, 2004, in the Journal of Applied Social Psychology reported that incidents of workplace aggression have increased …”

“Research conducted by Dr. Bailey and Dr. Cross at Stanford University found that incidents of workplace aggression have increased over the past five years.  Their 2004 study published in the Journal of Applied Social Psychology in December of that year reported that …”

“According to a December, 2004 study published in the Journal of Applied Social Psychology, …”

“A December 2004 study by Bailey and Cross in the Journal of Applied Social Psychology, …”

“In a December, 2004 study published in Journal of Applied Social Psychology, Bailey and Cross reported that …”

“A December 2004 study by Stanford University researchers found that incidents of workplace aggression …”

“Bailey and Cross, experts in workplace aggression, authored a study that shows that incidents of aggression in the workplace are increasing.  Their December 2004 Journal of Applied Social Psychology article reports that …”

“In her 2005 book, Good Health at Any Age, Dr. Gabriella Campos describes how we can maintain our health through healthy eating.  She recommends …”

“Gabriella Campos, an expert in nutrition, describes what is needed to maintain a healthy diet in her 2005 book Good Health at Any Age.  She contends that …”

“In her recent book, Good Health at Any Age, Dr. Gabriella Campos recommends …”

“In Good Health at Any Age, Dr. Gabriella Campos, an expert in nutrition, offers suggestions for …”

For a television program

“On February 21, 2021, our local PBS station aired a program called “The Insurgency.”  In this program …”

“According to “The Insurgency,” a Frontline program aired by PBS on February 21st,2021 ….”

  • “Frontline, a PBS program, focused on the Iraq War in the television program entitled “The Insurgency.”  This show aired on February 21, 2021, and focused on the problems confronting …”

For a YouTube video

“The Children and Young People’s Well-being Service, a branch of the UK National Health Service, uploaded Getting a Good Night’s Sleep–Top Tips for Teens to Youtube on January 7, 2021. In the video, they explain that caffeine is a stimulant and we will get better sleep if we avoid it for at least 6 hours before bedtime.”

“Nemours Foundation is non-profit organization established in 1936,dedicated to improving children’s health. In their How to help your teens get enough sleep video, uploaded to Youtube on July 6, 2022 they explain that teens’ body clocks change during puberty and teens naturally fall asleep later at night, which often leads to sleep depravation.”

For a personal interview

“On February 20th I conducted a personal interview with Dr. Desiree Ortez, a psychology professor here at Eastern, to learn more about student responses to peer pressure. Dr. Ortez told me that …”

“I conducted an interview with Dr. Desiree Ortez, a psychology professor at Eastern Illinois University, and learned that peer pressure is a big problem for university students.”

“In an interview, I conducted with Dr. Desiree Ortez, a psychology professor, I learned that …”

“I met with Dr. Desiree Ortez, a psychology professor here at Eastern, to learn more about …   She told me that peer pressure is a major factor contributing to academic failure in college.”

“In a telephone interview I conducted with Dr. Forest Wiley, a gerontology professor at University of Illinois, I learned that the elderly are likely to feel ...”

“I emailed Dr. Forest Wiley, a gerontology professor at the University of Illinois, to get additional information on his research on the aging’s use of the Internet.  He told me  …”

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  1. Informative Speech

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  3. FREE 8+ Informative Speech Samples in MS Word

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  4. Free Printable Informative Speech Outline Templates [PDF, Word] Example

    example of informative speech with author

  5. FREE 9+ Informative Speech Samples in PDF

    example of informative speech with author

  6. FREE 9+ Informative Speech Samples in PDF

    example of informative speech with author

VIDEO

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  4. Informative Speech example by Robin Fletcher

  5. Informative Speech SPC1017: History of the Veterinary Field

  6. Video Review of Informative Speech Video

COMMENTS

  1. Informative Speeches

    The most common types of informative speeches are definition, explanation, description, and demonstration. A definition speech explains a concept, theory, or philosophy about which the audience knows little. The purpose of the speech is to inform the audience so they understand the main aspects of the subject matter.

  2. 10+ Informative Speech Examples

    Informative Speech Outline Example. An informative speech should be organized around the central idea and easy-to-follow to effectively convey information to the audience. ... Cathy has been been working as an author on our platform for over five years now. She has a Masters degree in mass communication and is well-versed in the art of writing.

  3. 14.5: Sample Informative Speeches and Speech Outlines

    This page titled 14.5: Sample Informative Speeches and Speech Outlines is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by Sara Kim, Douglas Marshall, June Pulliam, Victoria VanNest, and James Yeargain (LOUIS: The Louisiana Library Network) via source content that was edited to the style and standards of the ...

  4. 10.9: Informative Speech Examples

    Sample Speech 1. Title: Going Green in the World of Education. General Purpose: To inform. Specific Purpose: To inform my audience about ways in which schools are going green. Thesis Statement: The green movement has transformed school buildings, how teachers teach, and the environment in which students learn.

  5. Guide: Planning and Presenting an Informative Speech

    Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections. ... You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title ...

  6. Informative speech examples: key features, topics & outlines

    For example, an informative speech on the rise and fall of a currency's daily exchange rate is made a great deal easier to follow and understand with graphs or charts illustrating the key points. Or for a biographical speech, photos of the person being talked about will help hold the attention of your audience. 7.

  7. 13.4 Sample Informative Speeches and Speech Outlines

    13.4 Sample Informative Speeches and Speech Outlines Sample Informative Speech Outline. By Shannon Stanley. Topic: Lord Byron Specific Purpose: To inform my audience about the life of George Gordon Byron, Lord Byron. Central Idea: George Gordon (Lord Byron) overcame physical hardships, was a world-renowned poet, and was an advocate for the Greek's war for freedom.

  8. How to Write an Informative Speech Outline: A Step-by-Step Guide

    As you search for information and evidence, be sure to use trustworthy authors who cite their sources. These sources refer to experts in the field whose opinions add credibility and can bolster your argument with facts and data. ... Examples of Effective Informative Speech Outlines. Informative speeches must be compelling and provide relevant ...

  9. How to Write an Informative Speech (With Outline and Examples)

    As you can see, knowing that you want to inform your audience is just a small part of your speech. To make your speech as effective as possible, write with the right type of speech in mind. 1. Choose Your Topic. Before starting your informative speech outline example, you need to know what you're writing about.

  10. Informative Speech Preparation & Outline, with Examples

    Informative Speech Outline Examples. Example 1. Topic: Adoption. Purpose: To inform people about adoption. Thesis: Adoption is the act of transferring parental rights and duties to someone other than the adopted person's biological parents. The number of children adopted each year by American families is an estimate only.

  11. PDF Informative Speech & Outline

    An Informative Speech focus on educating an audience through the use of facts and evidence to establish credibility. It can include definitions, explanations, descriptions, visual images, demonstrations. It should focus on speaking about objects, events, processes, concepts, and examples. An informative speech does not attempt to persuade and ...

  12. 146+ Informative Speech Examples, Samples And Topics

    Conclude Strong: Summing up your main points and leave a lasting impression. A good conclusion for an informative speech should tell your audience, "Wow, I learned something valuable!". Practice Your Timing: A well-prepared speaker keeps an eye on the clock.

  13. How to Write an Informative Speech: 14 Steps (with Pictures)

    2. Include a hook, thesis, and road map of your speech in the introduction. It's common to begin a speech with an attention-grabbing device, such as an anecdote, rhetorical question, or quote. [8] After getting the audience's attention, state your thesis, then preview the points your speech will cover.

  14. PDF Public Speaking Center: Sample Informative Speech (Full Sentence Outline)

    e. Preview Main Points: In this speech, I will be focusing on how blue light affects our sleep patterns and the health of our eyes. II. Effects on sleep a. In my survey, the responses showed that most of you have heard about blue light but don't know much about it. i. So, in order to understand how blue light affects us, we must first have to

  15. 10.4: Types of Informative Speeches

    Sample Definitional Speech Outline; Title: "Life is suffering," and Other Buddhist Teachings (Thompson, 1999) Specific Purpose: At the end of my speech, my audience will understand the Four Noble Truths and the Eightfold Path in Buddhism Central Idea: Regardless of your religious beliefs, Buddhist philosophy teaches a number of useful lessons you can apply to your own life.

  16. Informative Speech Outline

    2. Body. The body section allows you to provide details of the particular topic of your speech. Section 1. Write the main idea of the section. Provide supporting details, examples, and evidence to support the idea. Smoothly transition to the next main point of your speech. Section 2.

  17. Chapter 12: Informative Speaking

    Take for example an informative speech on Abraham Lincoln. Lincoln was 56 years old when he died, so to think that it is possible to cover his entire life's story in 5 to 7 minutes is un-realistic. ... One reason this textbook uses examples of the Civil War is that the authors' college is located by several Civil War sites and even a major ...

  18. Informative Speech

    Informative Speech: An informative speech, on the other hand, is an oral presentation delivered to an audience with the purpose of conveying information, facts, or insights about a particular topic. It is a spoken form of communication that allows the speaker to engage with the audience in real-time.

  19. Developing Informative Speeches

    In a speech about sharks' senses, showing how sharks smell 10,000 times better than humans would be an example of the intensity principle. Novelty involves those things that are new or unusual. Discussing the recent invention of the flesh-eating mushroom death suit developed by Jae Rhim Lee would be novel.

  20. Speeches by 6 American Authors as Informational Texts

    The following six (6) speeches by famous American authors have been rated as to their length (minutes/# of words), readability score (grade level/reading ease) and at least one of the rhetorical devices used (author's style). All of the following speeches have links to audio or video where available. "I decline to accept the end of man."

  21. 3.4: Developing Informative Speeches

    In a speech about sharks' senses, showing how sharks smell 10,000 times better than humans would be an example of the intensity principle. Novelty involves those things that are new or unusual. Discussing the recent invention of the flesh-eating mushroom death suit developed by Jae Rhim Lee would be novel.

  22. 11.4 Informative Speech

    State your topic and specific purpose: "My speech today will inform you on genetically modified foods that are increasingly part of our food supply.". Introduce your credibility and the topic: "My research on this topic has shown me that our food supply has changed but many people are unaware of the changes.".

  23. COMM B1: Informative Speeches: Citing Sources Orally

    Oral citations: When you are delivering your speeches, you should plan on telling the audience the source(s) of your information while you are speaking.(from James Madison University Communication Center). A good speech should be well-researched, and many times you will be using facts, statistics, quotes, or opinions from others throughout.