of presentation in english

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

Don't forget to share this post!

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

Elevate Your Presentations: Mastering English Presentation Words and Phrases

The art of delivering a compelling presentation lies in the finesse of your language skills. It’s about crafting resonating sentences, choosing captivating words, and initiating a dialogue that piques curiosity. One must know how to maneuver through this landscape, from setting the scene with a powerful introduction to concluding with a thought-provoking statement. That’s where this guide comes in. It will give you key presentation sentences, phrases, and words to help elevate your communication skills.

Presentation Starting Phrases

In the realm of presentations, first impressions matter tremendously. Your opening words set the stage for the rest of your discourse, establishing the tone and drawing in your audience. The right choice of phrases can create a compelling introduction that commands attention and sparks interest. Here, we will explore a selection of presentation-starting words and phrases to help you set a strong foundation:

• I’d like to start by…
• Today, I’m here to discuss…
• Let’s begin with a look at…
• Good morning/afternoon/evening, my name is…
• It’s a pleasure to be here today to talk about…
• Let’s dive straight into…
• I would like to kick off with…
• Firstly, let’s consider…
• Have you ever wondered about…
• Thank you for joining me as we explore…
• Today’s focus will be on…
• Let’s set the stage by discussing…
• The topic at hand today is…
• To start, let’s examine…
• I want to begin by highlighting…

Crafting an engaging opening with the presentation starting words, is akin to opening the first page of a riveting novel. These phrases serve as a doorway, inviting your audience into the fascinating narrative you are about to share.

Setting the Scene: Key Presentation Phrases

Now that you have your audience’s attention, the next crucial step is to set the scene. It involves using key phrases to keep your audience engaged, clarify, and effectively communicate your main points. A well-set scene guides the audience through your presentation, helping them understand your narrative and easily follow your arguments. Let’s look at some essential phrases that can help you accomplish it:

• Moving on to the next point, we see...
• Delving deeper into this topic, we find...
• An important aspect to consider is...
• It leads us to the question of...
• Another critical point to remember is...
• To illustrate this point, let me share...
• On the other hand, we also have...
• Furthermore, it’s critical to note that...
• Let’s take a moment to examine...
• As an example, let’s look at...
• The evidence suggests that...
• Contrary to popular belief...
• It’s also worth noting that...
• Digging into this further, we discover...
• Expanding on this idea, we can see...
• Turning our attention to...
• The data indicate that...
• To clarify, let’s consider...
• To highlight this, let’s review...
• Putting this into perspective, we can infer...

These phrases help establish your narrative, maintain audience interest, and structure your arguments. They serve as signposts, guiding your audience through the presentation and facilitating understanding and engagement.

Transitioning Gracefully: Phrases for Presentation Flow

Transitioning between points or sections in your presentation is like steering a ship through water. Smooth navigation keeps your audience aboard, maintaining their interest and comprehension. Seamless transitions contribute to a coherent and compelling narrative, preventing abrupt jumps or confusing shifts in your discourse. The following phrases are powerful tools that can ensure your transitions are smooth and effective:

• Moving forward, let’s consider...
• With that said, let’s turn our attention to...
• Now that we’ve discussed X, let’s explore Y...
• Building upon this idea, we can see that...
• Transitioning to our next point, we find...
• Shifting gears, let’s examine...
• Let’s now pivot to discussing...
• Following this line of thought...
• Linking back to our earlier point...
• Let’s segue into our next topic...
• It brings us neatly to our next point...
• To bridge this with our next topic...
• In the same vein, let’s look at...
• Drawing a parallel to our previous point...
• Expanding the scope of our discussion, let’s move to...
• Having established that, we can now consider...
• Correlating this with our next point...
• Let’s transition now to a related idea...
• With this in mind, let’s proceed to...
• Steering our discussion in a new direction, let’s delve into...

These phrases connect threads, linking your ideas and ensuring your presentation flows smoothly. They give your audience cues, signaling that you’re moving from one idea or point to the next, making your discourse easy to follow.

Concluding Your Presentation in English

The conclusion is your final opportunity to leave a lasting impression on your audience. It’s a chance to wrap up your arguments, restate your main points, and leave your audience with a clear and compelling message to ponder. Here are some phrases that can assist you in crafting a memorable conclusion:

• To sum up our discussion today...
• In conclusion, we can say that...
• Wrapping up, the key takeaways from our talk are...
• As we come to an end, let’s revisit the main points...
• Bringing our discussion to a close, we find...
• In the light of our discussion, we can infer...
• To synthesize the main points of our discourse...
• To recap the primary themes of our presentation...
• As we conclude, let’s reflect on...
• Drawing our discussion to a close, the principal conclusions are...
• As our dialogue comes to an end, the core insights are...
• In wrapping up, it’s essential to remember...
• Summarizing our journey today, we can say...
• As we bring this presentation to a close, let’s remember...
• Coming to an end, our central message is...

These phrases help you consolidate your arguments, summarize your main points, and end on a high note. A well-structured conclusion ensures your audience understands your presentation, its key messages, and its implications.

Polished Presentation Vocabulary

Apart from structured sentences and transitional phrases, the vocabulary you use can add a touch of sophistication. An expanded lexicon enriches your language and enhances your ability to express complex ideas with clarity and precision. Let’s explore a list of presentation words that can add depth and dimension:

• Elucidate  -   make something clear, explain.
• Pivotal  -   of crucial importance in relation to the development or success of something else.
• Insights  -   an accurate and deep understanding.
• Nuanced  -   characterized by subtle distinctions or variations.
• Leverage  -   use something to maximum advantage.
• Perspective  -   a particular attitude toward or way of regarding something.
• Synthesize  -   combine   into a coherent whole.
• Salient  -   most noticeable or important.
• Correlation  -   a mutual relationship or connection between two or more things.
• Framework  -   a basic structure underlying a system or concept.
• Paradigm  - a typical example or pattern of something.
• Repercussions  -   an unintended consequence of an event or action.
• Contemplate  -   look thoughtfully for a long time.
• Manifestation - an event, action, or object that embodies something.
• Escalate  -   increase rapidly.
• Inherent  -   existing in something as a permanent, essential, or characteristic attribute.
• Validate  -   check or prove the validity or accuracy of.
• Consolidate  -   make something physically more solid.
• Compelling  -   evoking interest, attention, or admiration in a powerfully irresistible way.
• Delineate  -   describe or portray something precisely.

These words add a layer of sophistication to your presentation, conveying your thoughts and ideas more precisely. They expand your expressive capacity and lend an authoritative and professional tone to your speech. By integrating these words into your presentation, you can deliver your message with clarity and depth, engaging your audience more effectively.

The Corporate Edge: Navigating the Nuances of Business English Presentations

In the corporate world, effective communication is the linchpin of success. It’s an art that lies at the heart of all business interactions, from high-stakes meetings to persuasive pitches. And when it comes to delivering such a presentation, the task becomes even more critical. The business English presentation phrases you use, how you present your points, and the overall language command play a significant role in conveying your message effectively.

Presenting in a business setting often involves explaining complex ideas, discussing financial matters, and persuading potential clients or stakeholders. Here, the language must be precise, the tone - professional, and the content - structured. Unlike informal or academic ones, business presentations carry a certain degree of formality and specific jargon that sets them apart. However,  business English idioms and expressions can help soften the formality, adding a touch of personality to your language. 

Navigating the labyrinth of  business English also involves acknowledging the importance of research and planning. A well-researched presentation reflects your dedication, expertise, and credibility. It shows you respect your audience’s time and are prepared to deliver value. It’s not just about memorizing facts and figures; it’s about understanding your topic thoroughly and answering queries convincingly.

Another characteristic of business presentations lies in their persuasive nature. Often, they are geared toward persuading clients, investors, or team members toward a particular course of action. Consequently, using persuasive techniques such as presenting benefits, sharing testimonials, or demonstrating success stories becomes prevalent. You’re not just providing information; you’re trying to influence decisions and drive action.

An essential but often overlooked aspect of business presentations is the importance of a strong opening and closing. The opening is your chance to grab the audience’s attention and make them invested in your talk, so knowing how to start a business presentation is essential. Conversely, the closing is your final shot at reinforcing your message and making a lasting impression.

Finally, business presentations often involve handling criticism or skepticism, especially when proposing new ideas or challenging existing norms. Here, your ability to accept feedback gracefully, address concerns effectively, and maintain your composure can significantly impact the outcome.

Learn Vocabulary for Presentations with Promova

Looking to expand your vocabulary for presentations and  improve your language skills online ? Promova is here to help! Our platform offers various resources and courses to help learners of all levels master new words and expressions quickly, effectively, and confidently.

With personalized lessons from  certified tutors , you can get one-on-one instruction that caters to your specific needs and learning style. Additionally, our app allows you to access interactive exercises, quizzes, and vocabulary lists anytime and anywhere for easy practice on the go. Whether you are a beginner or an advanced learner looking to fine-tune your language skills – we have got you covered.

Don’t let language barriers hold you back any longer – start your learning journey with Promova today and take the first step toward achieving your goals! Try it out now with a free lesson and see how easy and effective our approach is.

As we conclude, it’s clear that effective presentations in English rely on various linguistic elements. A strong beginning, transitions, and a powerful conclusion, all while using precise vocabulary, are critical. The ability to craft compelling sentences and phrases, set the scene effectively, and transition smoothly between ideas are essential for a successful presentation. And the correct vocabulary can add depth and dimension to your discourse while conveying professionalism.

What role does body language play in presentations?

Body language can significantly impact how your message is perceived. Effective use of gestures, eye contact, and facial expressions can amplify your points, show enthusiasm, and engage the audience. Conversely, negative body language can detract from your message.

How important is it to know your audience before a presentation?

Knowing your audience is crucial. It informs the level of detail you need to include, the words and phrases you use, the examples you choose, and even the humor you might incorporate. Tailoring your presentation to your audience’s knowledge and interests can significantly enhance its effectiveness.

What if I make a mistake during my presentation?

Everyone makes mistakes. If you stumble during your presentation, take a moment, compose yourself, and move on. Don’t let a minor error disrupt your flow. Remember, the audience is there to listen to your ideas, not critique your performance.

Are there some resources with more phrases for presentations?

Indeed, many resources are available if you’re seeking to delve deeper into the world of presentation phrases.  The Cambridge Dictionary and  Merriam-Webster Dictionary offer many valuable collocations, from simple expressions to sophisticated vocabulary.

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35 Powerful Presentation Phrases in English for Engaging Your Audience

Your palms are sweating. 

For a moment, your mind goes blank. 

All eyes are on you.

That moment right before you start presenting – as you take in your audience – is usually the scariest. The nervousness lessens with practice, but even the most frequent public speakers still get butterflies in their stomach sometimes. Whether you’re facing an entire room of people or looking at everyone through your laptop screen, giving a presentation can still be intimidating – or exciting, once you move beyond the fear. 

There’s an extra layer of challenge too if you have to speak in your non-native language. For a more professional-sounding and engaging presentation, we’ve compiled some of the most useful English presentation phrases below.

We’ll also explore what else you can do to make even more of an impact on your audience. With the right intonation, body language, and gestures, you’ll really be able to catch their attention and emphasize your points. 

If this sounds interesting to you, you should check out the Creativa business meeting mastery course . There’s an entire video episode about giving a stunning presentation. You’ll learn about how to structure your ideas, deliver a report, and conclude a discussion. It covers not only fluent native phrases but also body language demonstrations that you can apply to your work right away. 

On top of this, the course has plenty of other engaging, high-quality video episodes that help you present your best self in English. Curious about it? You can access a free video here . 

Delivering a Powerful Presentation 

To lay the groundwork for your presentation in English, here’s what you’ll have to do first:

Consider the audience  

You’re probably always going to need slides, but every presentation will be different – and the audience that you’ll be presenting to won’t always find the same points interesting. Because of this, you’ll have to tailor your message to them. What style of presentation would be a good fit? For example, some audiences would want to see a lot of number-crunching, while others might be looking for more personal storytelling .

Prepare a structure 

Structure is key in presentations. People have short attention spans, and they can be forgetful. At the end of the day, your goal is for them to remember at least the main points in your presentation. What message do you want to convey? Since you might be discussing a lot of information, you can make it more digestible by ensuring that there’s a logical progression and then ending with a summary. 

Whatever your topic is, it’ll benefit from having a well-defined structure to guide your audience from start to finish. For a cheat sheet on this, scroll down here to download a free PDF worksheet with exercises about structuring your presentation so you can be clear and convincing. This way, you can have a presentation that’s strong in all sections – beginning, middle, and end. 

Key Business Phrases

Once you’ve decided on the style and message of your presentation, you can take it up a notch by including certain English presentation phrases all throughout. Let’s break it down from start to finish: 

Introduction

This is when you’ll be warming up your audience before you proceed to your main points. 

Greeting the audience

If you’re presenting to people who aren’t too familiar with you, you can quickly introduce yourself and mention your role or company. 

• Good morning, everyone. I’m glad to be able to present to all of you. 
• Hello, everyone! It’s nice to see all of you today. I’m [name], the [position] from [company].

Describing your topic

After greeting the audience, you’ll be explaining to them what your presentation is all about. To set their expectations, you might show them an outline of the talk and mention if there’ll be any activities such as breakout discussions.

• I’ll be talking about…
• I’ll be talking about our financial metrics over the past year.
• The topic of this presentation will be…
• The topic of this presentation will be major trends in the logistics industry.
• I’ll be discussing first the [first topic], next [second topic], and finally [third topic].
• I’ll be discussing first the project’s ideation process, next our initial trial, and finally, presenting our results.

Addressing questions and technical concerns

People might be wondering if they can ask questions during your presentation, so you can clarify this at the start. If you’re providing handouts or presenting online, it’s useful to ask people to alert you about any technical concerns. 

• Please feel free to ask any questions during the talk.
• For questions, there will be a Q&A section at the end.
• Can all of you see and hear me properly? Please let me know if you have any technical difficulties during the presentation.  

The body will make up the bulk of your presentation. Ideally, you would go through each of your points logically while letting your audience know when you’re moving on to the next section. 

The longer your presentation, the more important it is to use sequencing phrases. These act as cues that let your audience know where you are in the presentation. You can think of these as similar to detour signals that make the audience much more likely to get your meaning. 

• First, let’s discuss the…
• First, let’s discuss the initial spark for this idea.
• Moving into [the next item / point] …
• Moving into item 4, we can see that this is a major pain point for our target market.
• This leads us to the next…
• This leads us to the next section, where we’ll be looking at the facts and figures.

Linking is closely related to sequencing. Similar to writing, you can have a smoother presentation by connecting your ideas rather than suddenly jumping from one point to another. You can also refer back to points that you’ve mentioned before to make your presentation more cohesive. 

• In connection to what I said earlier…
• In connection to what I said earlier about growing our online presence, we can now look into potential social media campaigns.
• What this means is…
• What this means is that most of our growth is coming from a certain sector. Let’s analyze the data for this in the next section.
• This ties in with…
• This ties in with our survey findings about user reactions. I’ll go into detail about changes we’ve made to the app as a result.

Giving examples

To fully convey your point, you can bring up specific examples and case studies. These are much more memorable as well as engaging because you can tell these in the form of a story.

• For example…
• For example, costs were reduced significantly when we switched to the following materials.
• To demonstrate this point…
• To demonstrate this point, I’ll be showing you a video of a business that used this problem-solving method.
• Here’s an example of…
• Here’s an example of a seasonal product that our customers loved.

Showing visuals 

Visuals naturally attract people’s attention. If you’re using slides for your presentation, take the opportunity to include images, diagrams, infographics, or even charts. 

• As you can see from this…
• As you can see from this photo, we’ve redesigned our office space.
• Here’s a diagram / picture / chart that shows…
• Here’s a diagram that shows a high percentage of people are comfortable with online shopping.
• If you look at this…
• If you look at this infographic, you can see that the new color palette comes off as fun and casual.

Citing data

Citing data from research makes your presentation more persuasive. When you’re talking about results that you’ve achieved, try to bring up actual numbers – this can go a long way towards impressing your audience. 

• According to this study…
• According to this study from [journal], 65% of eCommerce companies are looking for more efficient payment methods.
• Based on our research…
• Based on our research, the most enthusiastic buyers of wellness products in this city are in the 20 to 30 age range.
• Looking at the data…
• Looking at the data, you’ll notice that there’s been an 18% spike in sales since we migrated our platform.

Restating an idea

Sometimes you’ll want to restate an idea so it’s easier to understand. This also serves to emphasize it. Because of the repetition, people are more likely to remember it compared to if you’d only mentioned it once. 

• In other words…
• In other words, partnering up with this client can make our operations more efficient and seamless.
• Another way of saying this is…
• Another way of saying this is that there might actually be more demand than supply by next year.
• What I mean is…
• What I mean is we’re already more than halfway to our business objective.

Handling technical issues

When you’re presenting on video call, all kinds of glitches can happen. Someone might have connection issues, you might have to figure out an app feature you’ve never used before, or background noises might keep interrupting your call. The phrases below can be very handy in these kinds of situations.

• If you can’t hear me, can you type in the chat, please?
• Could everyone mute their mic? There’s a lot of background noise.
• Sorry. The call dropped. I’m back through.

Concluding the Presentation 

By this time, the hardest part is already over! Still, you’ll have to wrap up your presentation nicely by going over the key takeaways during the conclusion. Your audience might also have questions that they’ll want you to address.

Summarizing the presentation

Out of everything that you’ve discussed, what would you like people to get out of it? A short summary towards the end serves to highlight your main ideas. 

• To wrap up…
• To wrap up, I’d like to point out three major takeaways.
• As a summary…
• As a summary of this report update, I would say we have seen a positive uptick in our workflow and productivity.
• All in all…
• All in all, we believe we’ve seen good results for this stage of our progress.

Thanking the audience

Similar to your greeting at the start, it’s common to address your audience again towards the end by thanking them for their time. 

• Thank you for listening!
• Thank you to everyone for being here. 
• I’d like to thank you all for coming here.

Addressing questions

If you’re open to questions from your audience, you can have a short question-and-answer session after your presentation. 

• Do you have any questions or clarifications?
• Feel free to ask me about any of the points I made during the presentation.
• Let me know if you have any questions. 

Practice is Crucial

When you’re all set with the content of your presentation, the next step is to practice your delivery. Regardless of how well you know the topic of your presentation, practicing it at least once will help you be more confident. You’ll discover potential issues that you can fix too before you go live. 

Do a run-through

The most basic way to practice is to do a run-through of your entire presentation . Set a timer on your phone, open up your slides, then start talking – all while imagining that you’re already presenting to your audience. Since you’re acting as if it’s in real-time, this means avoiding any pauses where you have to look up information. 

A run-through can pinpoint any weaknesses in your presentation, and you’ll notice any parts where you might be uncomfortable talking. You’ll also be able to see how much time you’ve spent so you can pace yourself accordingly.  

Record yourself

A more intensive version of the run-through basic would be to record yourself presenting. You can either record your voice or take a full video of yourself. People often notice that they use filler words a lot such as “um” or “uh.” You’ll also be able to check your pronunciation and whether you sound confident and natural all throughout.

Since body language can make or break your delivery, watching a video of yourself presenting is an incredibly effective way to improve your performance. Do your facial expressions match what you’re saying? Are you maintaining good posture throughout and making efforts to connect with the audience?   

When you combine a confident, approachable body language with the right business vocabulary, your ideas shine through better than ever. You can get a play-by-play of how exactly to do this with the Creativa business meeting mastery course . It features video sections that are all about making powerful transitions and expressing your points clearly during presentations. You’ll learn about specific native English phrases and gestures so you can move fluidly from one idea to the next. 

Together with the other episodes, the course dives deep into how you can be a strong communicator during professional meetings. For a preview, check out this free episode .  

Presenting on Video Call

Technical issues happen often enough in face-to-face presentations, but they’re even more frequent during video calls. To avoid any awkward delays when you’re presenting, get comfortable with the platform that you’ll be using. 

If it’s a face-to-face presentation, double-check your slides and make sure any images or videos are showing properly. For video calls, try doing a test call on the app or even call up a friend to practice. You can also get familiar with the app’s basic features, such as screen-sharing or inviting people to breakout rooms. 

But sometimes, even when you’ve practiced your presentation perfectly on video call, the unexpected can still happen. Scroll down here to download a free worksheet that we made precisely for dealing with technical issues in presentations. You’ll get an extensive list of English phrases to use for all sorts of video call glitches, along with practical tips for handling them in the moment. With enough preparation, you’ll be able to roll with surprises and conquer even video call presentations. 

Let’s explore some of the most common glitches (and how you can deal with them gracefully!):

Situation 1: You’re having a hard time hearing other people because of their laggy connection. 

For a presentation to work, everyone needs to have a decent internet connection. If someone’s connection drops, they won’t be able to see or hear you properly, and you won’t understand what they’re trying to say, either. In this case, let them know right away that you can’t hear them. You can also ask them to talk to you over chat instead. 

Example Phrases:

• [Name], you’re cutting in and out. Would you mind reconnecting?
• Audio problems – can you type it on chat instead?

Situation 2: You get disconnected from the call. 

In the case that it’s your connection that’s faulty, you might have to disconnect then reconnect your call. This can be awkward because it interrupts the flow of your presentation. Alerting your audience using certain English phrases can reassure them while getting you back on track with what you were saying.

• Sorry, guys, dropped call. But I’m back.
• Connection problems, everyone. Gonna log out and back in. 

Situation 3: People are having a hard time figuring out how to turn on their audio or video.

Another reason why you’d want to be really familiar with the video platform is you might have to coach people when they experience glitches. It’s almost expected that a few people might accidentally forget to turn on their mic while speaking. Alternatively, they might have issues with turning on their camera.

• I can’t see you, [name]. [Give instructions on how to turn on their video.]
• I can’t see you, Fatima. Look for the camera icon and make sure there’s no red line through it.
• Typing in chat: “Make sure your mic’s unmuted.” [Clarify how they’ll know if they’re unmuted.]
• Typing in chat: “ Make sure your mic’s unmuted. There should be no red lines through it.

The best presentations excel in all three areas: content, structure, and delivery. 

Including some of the key English phrases above will upgrade your performance. Aside from setting a professional tone, these English presentation phrases set the pace for your audience so they’re aware of where you are in the discussion. Your message will sound clearer, and your audience will be able to follow your ideas better.

The basic rules for presentations are the same, whether you’re on a video call or stepping in front of a stage. With the tips above, you’re all set to prepare an amazing presentation in English.

10 Ways To Give A More Effective Presentation in English - A Guide for Non-native Speakers

Published on, november 15, 2022, this article may contain affiliate links.

Does the idea of giving a presentation in English make you nervous? It doesn’t need to be this way. Here’s our guide for non-native speakers to deliver a powerful presentation, with 10 tips you can use today.

Table of contents

As an English teacher, my students often ask me, “ Is my English good enough to give a presentation? ”

This question makes me laugh. Why? Because I even get my beginners’ class to give presentations! Some of them give fantastic presentations on topics like ‘My House’ or ‘My Family’.

So, yes, your English is definitely good enough to give a presentation. 

In fact, instead of worrying about your English, you should be looking at ways to make your presentations more interesting and more powerful.

Let’s see how we can do that.

Does presenting make you nervous? Maybe that’s a good thing!

Nearly everyone gets nervous when they have to give a presentation. It’s normal!

Mark Twain even famously said (about speaking in public):

“There are two types of speakers: those that are nervous and those that are liars”

But non-native speakers have extra things to worry about: What if I make an English mistake? What if people don’t understand me?

Let’s cut out all this worrying. If you make a mistake when you speak, that’s fine. Everyone makes mistakes, including native speakers.

You should, on the other hand, try to minimise the mistakes in your PowerPoint slides. After all, people will be staring at each one for a few minutes. I recommend asking a friend to help you proofread them.

But let’s focus on your vocal skills. After all, it’s your spoken words that people will remember more than your slides.

Although I said you shouldn’t worry about giving a presentation, it’s impossible not to be a little bit nervous. And that’s a good thing!

Wait… it’s good to be nervous? Yes, you read that correctly. When you’re nervous, you have more energy and your mind is more focused .

Convert that nervous energy to ‘positive’ energy, become excited about your topic and move around. Use gestures .

Think about a boring teacher you had at school. Wouldn’t they have been more interesting if they had some nervous energy?

What about my vocabulary? Should I use long words?

Many non-native speakers worry that their vocabulary is too simple.

The truth is that simple is good .

I prefer to listen to a presentation with simple vocabulary rather than the long-winded jargon used by professors and politicians.

Remember, we want to use precise words, not long words.

As an example, a word like ‘empathy’ is good. It’s precise and it’s easier than saying ‘understanding others’ feelings’.

But a phrase like ‘conceptualisation of developmental strategies’ is jargon and it will just annoy the audience.

Be aware of cultural differences when you present

Are there cultural differences when presenting? Yes, there are some that you should be aware of when presenting to an international audience.

1 Eye contact is good. Some cultures avoid eye contact, but eye contact with the audience is very important for an effective presentation.

2 Don’t point at people . In some cultures, it is okay to point your finger at people, but in other cultures, this is very rude! Point with the flat part of your hand instead.

3 Avoid offensive jokes . A joke that is accepted in your culture might not be accepted in others. Humour is great, but avoid topics like religion and politics, and certainly don’t make jokes that might be considered offensive to certain groups.

What if my presentation is online?

All of the tips we are going to cover are great for both online and offline presentations.

And when presenting online, remember that body language still matters . The purpose of using gestures is to show your excitement and energy about the topic.

Even if the audience can’t see you (for example, when you are presenting a slide), you should still use positive body language to show you are passionate about your topic.

In fact, these tips will work well even in situations that are not technically presentations; they are tips that will serve you well whenever you need to speak in English.

Practise makes perfect

The most effective way to practise is not ‘in the mirror’ as many might tell you, but in front of a video camera.

Record yourself . Play it back and see where you can improve. It’s also a good way to spot and get rid of distracting gestures, such as scratching your nose!

You could write out a script to help you. But you should consider this very carefully.

A script might help you to practise, but you should not use a script when you deliver your actual presentation. People don’t want to see you read from a script - they want to feel like you are speaking directly to them.

And don’t try to memorise a script either. Instead, speak from simple notes.

Remember that if you are using PowerPoint, the slides are your notes . Write them in point form, so that you don’t end up just reading from the slides.

Ten tips for a great presentation

Here are ten simple tips that you can use immediately to improve any presentation, online or in person.

1 Speak slowly

As I mentioned, when you are nervous, you have more energy. This can cause you to speak faster than normal.

Instead, use that extra energy to project your voice and use more gestures.

If you find yourself speaking too quickly, simply stop and take a breath between points. Take a sip of water if you have it.

You are familiar with punctuation in writing, but what about ‘spoken punctuation’?

Where you might write a comma, insert a short pause. Where you might write a full stop, insert a longer pause. Where you begin a new topic, insert an even longer break.

A good public speaker feels confident pausing for a long time, but it does take some practice.

3 Use sentence stress to highlight important words

You should also use something called sentence stress . Don’t worry! It’s simpler than it sounds.

It just means that you need to stress – make louder and longer – some words in a sentence. Which words? The important ones!

This is an excerpt from Julius Caesar by William Shakespeare. Try saying it slowly and stressing the words in bold:

Friends , Romans , countrymen , lend me your ears ; I come to bury Caesar , not to praise him.

Try saying it a few times until you feel confident. Why not compare it to a professional ?

4 Start with a hook

You want to start with a powerful opening. One way to do this is to use a ‘hook’.

What’s a hook? It is simply a statement – or picture, or video – that gets the audience to sit up and pay attention.

I like to use WHAT-IF statements to do this. A WHAT-IF statement challenges the audience to think about a certain scenario.

“What if I told you that you could retire before age 40?” “What if you found out that you were adopted?” “What if you had one insurance plan that could meet all of your needs?”

Another great lead in is “think of a time”.

Think of a time when you experienced terrible customer service. How did you feel? Think of a time when you were overwhelmed by work. How did it affect your productivity?

5 Find ways to make it interesting

A hook makes the introduction interesting, but the rest of the presentation should be interesting too.

You can do this by sharing personal stories, telling jokes, highlighting interesting facts and quotes, showing images or videos or bringing something to show the audience. Perhaps you've learned something interesting in the latest episode of English Learning for Curious Minds .

Check out how this fireman gives a talk in his firefighting outfit .

6 Make it interactive

Getting the audience to interact guarantees that your presentation will be fun.

The most common way to get audience interaction is to ask them questions.

But this isn’t the only way. You could give them puzzles or even ask them to discuss things in groups.

For online presentations, you can set up interactive quizzes using Kahoot! , Quizizz or Mentimeter . Mentimeter also offers interactive surveys.

7 Use rhetorical questions

I mentioned that questions are a great way to make a presentation more interactive.

Let’s look at a certain kind of question: rhetorical questions.

A rhetorical question is simply a question that you ask without expecting an answer. Here’s an example.

Have you ever wondered what happens to the 800 kilograms of garbage that the average American produces per year?

When we ask a question like this, we don’t stop and wait for the audience members to answer. We simply ask it for rhetorical effect .

However, even though we don’t wait for the audience to give answers, each person will think about the answer in their own mind .

This means that rhetorical questions increase audience focus and interest.

8 Use signposting

Have you ever considered that a presentation is like an essay? There’s an introduction, a body and a conclusion.

When someone reads an essay, they know exactly where they are on the page. In fact, people also like to know “where they are” in a presentation.

To do this, we use a simple but effective technique called signposting. This just means signalling the structure of the presentation to the audience .

For a longer presentation, people like to have a preview of what’s to come. Note the language in bold, which you can use in your own presentations:

First , I’ll be discussing cryptocurrency basics. Then , I’ll move on to how blockchain works. Finally , I’ll cover the pros and cons of the most common cryptocurrencies.

It’s very important to show people when you are moving on to a new point and you can make this clear with signposting:

Okay, so we have learned cryptocurrency basics. The next important topic that I want to cover is blockchain…

9 Predict what the audience will ask

Answering questions from the audience can also be scary!

To prepare for this, write down a list of questions that you expect the audience might ask and prepare answers.

Some people like to answer questions anytime during the presentation (it’s more interactive). Others like to have a Q & A session at the end (it’s easier to manage your time).

You can make your preference clear to the audience at the beginning of your talk:

“Feel free to interrupt me if you have any questions.”

“I'll try to answer all of your questions in a Q and A session after the presentation.”

Occasionally, someone might ask you a question that you don’t know the answer to. This happens to all presenters, so don’t worry.

Simply ask the person for their email address or give them yours. You can find the answer later, after the presentation, and continue the discussion via email or chat group.

10 Get inspired

A great way to prepare for an upcoming presentation is to watch other people present.

TED.com can help you do this; it’s a website that offers thousands of short presentation videos that you can watch for free.

If you have, say, a big presentation to give on Monday, why not spend an hour or two on Sunday night watching TED talks to put you in the zone .

You can learn interesting techniques from Ted speakers and look for examples of the tips in this article.

I recommend this Ted Talk by Matt Cutts . How about a good example of an online presentation? Try this talk by Ashley Whillans .

Each Ted Talk comes with a transcript, so you can explore the language the speaker uses.

Take any opportunity to present

The tips here can help you to give a powerful presentation.

But you won’t become a good presenter just by reading about it. You have to do it!

Take every opportunity that you can to practise presenting. Volunteer when you get the chance, or join Toastmasters .

Only by stepping up to the challenge can you really improve.

You might also like

Pre-order “Demystifying Business English”

Translating Business English: A Guide to Corporate Jargon (for non-native Speakers)

How to Prepare for a Job Interview in English

How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

The Presentation

Most presentations are divided into 3 main parts (+ questions):

As a general rule in communication, repetition is valuable. In presentations, there is a golden rule about repetition:

• Say what you are going to say...
• then say what you have just said.

In other words, use the three parts of your presentation to reinforce your message. In the introduction, you tell your audience what your message is going to be. In the body, you tell your audience your real message. In the conclusion, you summarize what your message was.

We will now consider each of these parts in more detail.

Introduction

The introduction is a very important - perhaps the most important - part of your presentation. This is the first impression that your audience have of you. You should concentrate on getting your introduction right. You should use the introduction to:

• welcome your audience
• introduce your subject
• outline the structure of your presentation
• give instructions about questions

The following table shows examples of language for each of these functions. You may need to modify the language as appropriate.

The body is the 'real' presentation. If the introduction was well prepared and delivered, you will now be 'in control'. You will be relaxed and confident.

The body should be well structured, divided up logically, with plenty of carefully spaced visuals.

Remember these key points while delivering the body of your presentation:

• do not hurry
• be enthusiastic
• give time on visuals
• maintain eye contact
• modulate your voice
• look friendly
• keep to your structure
• use your notes
• signpost throughout
• remain polite when dealing with difficult questions

Use the conclusion to:

• (Give recommendations if appropriate)
• Thank your audience
• Invite questions

Questions are a good opportunity for you to interact with your audience. It may be helpful for you to try to predict what questions will be asked so that you can prepare your response in advance. You may wish to accept questions at any time during your presentation, or to keep a time for questions after your presentation. Normally, it's your decision, and you should make it clear during the introduction. Be polite with all questioners, even if they ask difficult questions. They are showing interest in what you have to say and they deserve attention. Sometimes you can reformulate a question. Or answer the question with another question. Or even ask for comment from the rest of the audience.

How to Start a Presentation: 5 Templates and 90 Example Phrases

By Status.net Editorial Team on February 27, 2024 — 11 minutes to read

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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Useful English phrases for a presentation

Presentations have the advantage that many standard phrases can be used at various points. Perhaps you wish to welcome the audience, introduce the speaker and the topic, outline the structure, offer a summary, or deal with questions. In all these situations, you can apply a number of useful expressions that will make your presentation a linguistic success.

At the beginning of each presentation, you should welcome your audience. Depending on who you are addressing, you should extend a more or less formal welcome.

Good morning/afternoon/evening, ladies and gentlemen/everyone.

On behalf of “Company X”, allow me to extend a warm welcome to you.

Hi, everyone. Welcome to “Name of the event”.

Introducing the speaker

The level of formality of your welcome address will also apply to how you introduce yourself. Customize it to match your audience.

Let me briefly introduce myself. My name is “John Miller” and I am delighted to be here today to talk to you about…

First, let me introduce myself. My name is “John Miller” and I am the “Position” of “Company X”.

I’m “John” from “Company Y” and today I’d like to talk to you about…

Introducing the topic

After the welcome address and the introduction of the speaker comes the presentation of the topic. Here are some useful introductory phrases.

Today I am here to talk to you about…

What I am going to talk about today is…

I would like to take this opportunity to talk to you about…

I am delighted to be here today to tell you about…

I want to make you a short presentation about…

I’d like to give you a brief breakdown of…

Explanation of goals

It is always recommended to present the goals of your presentation at the beginning. This will help the audience to understand your objectives.

The purpose of this presentation is…

My objective today is…

After presenting the topic and your objectives, give your listeners an overview of the presentation’s structure. Your audience will then know what to expect in detail.

My talk/presentation is divided into “x” parts.

I’ll start with…/First, I will talk about…/I’ll begin with…

…then I will look at…

and finally…

Starting point

After all this preparation, you can finally get started with the main part of the presentation. The following phrases will help you with that.

Let me start with some general information on…

Let me begin by explaining why/how…

I’d like to give you some background information about…

Before I start, does anyone know…

As you are all aware…

I think everybody has heard about…, but hardly anyone knows a lot about it.

End of a section

If you have completed a chapter or section of your presentation, inform your audience, so that they do not lose their train of thought.

That’s all I have to say about…

We’ve looked at…

So much for…

Interim conclusion

Drawing interim conclusions is of utmost importance in a presentation, particularly at the end of a chapter or section. Without interim conclusions, your audience will quickly forget everything you may have said earlier.

Let’s summarize briefly what we have looked at.

Here is a quick recap of the main points of this section.

I’d like to recap the main points.

Well, that’s about it for this part. We’ve covered…

Use one of the following phrases to move on from one chapter to the next.

I’d now like to move on to the next part…

This leads me to my next point, which is…

Turning our attention now to…

Let’s now turn to…

Frequently, you have to give examples in a presentation. The following phrases are useful in that respect.

For example,…

A good example of this is…

As an illustration,…

To give you an example,…

To illustrate this point…

In a presentation, you may often need to provide more details regarding a certain issue. These expressions will help you to do so.

I’d like to expand on this aspect/problem/point.

Let me elaborate further on…

If you want to link to another point in your presentation, the following phrases may come in handy.

As I said at the beginning,…

This relates to what I was saying earlier…

Let me go back to what I said earlier about…

This ties in with…

Reference to the starting point

In longer presentations, you run the risk that after a while the audience may forget your original topic and objective. Therefore, it makes sense to refer to the starting point from time to time.

I hope that you are a little clearer on how we can…

To return to the original question, we can…

Just to round the talk off, I want to go back to the beginning when I…

I hope that my presentation today will help with what I said at the beginning…

Reference to sources

In a presentation, you frequently have to refer to external sources, such as studies and surveys. Here are some useful phrases for marking these references.

Based on our findings,…

According to our study,…

Our data shows/indicates…

Graphs and images

Presentations are usually full of graphs and images. Use the following phrases to give your audience an understanding of your visuals.

Let me use a graphic to explain this.

I’d like to illustrate this point by showing you…

Let the pictures speak for themselves.

I think the graph perfectly shows how/that…

If you look at this table/bar chart/flow chart/line chart/graph, you can see that…

To ensure that your presentation does not sound monotonous, from time to time you should emphasize certain points. Here are some suggestions.

It should be emphasized that…

I would like to draw your attention to this point…

Another significant point is that…

The significance of this is…

This is important because…

We have to remember that…

At times it might happen that you expressed yourself unclearly and your audience did not understand your point. In such a case, you should paraphrase your argument using simpler language.

In other words,…

To put it more simply,…

What I mean to say is…

So, what I’m saying is….

To put it in another way….

Questions during the presentation

Questions are an integral part of a presentation. These phrases allow you to respond to questions during a presentation.

Does anyone have any questions or comments?

I am happy to answer your questions now.

Please feel free to interrupt me if you have questions.

If you have any questions, please don’t hesitate to ask.

Please stop me if you have any questions.

Do you have any questions before I move on?

If there are no further questions at this point, I’d like to…

Questions at the end of a presentation

To ensure that a presentation is not disrupted by questions, it is advisable to answer questions at the very end. Inform your audience about this by using these phrases.

There will be time for questions at the end of the presentation.

I’ll gladly answer any of your questions at the end.

I’d be grateful if you could ask your questions after the presentation.

After answering a question from the audience, check that the addressee has understood your answer and is satisfied with it.

Does this answer your question?

Did I make myself clear?

I hope this explains the situation for you.

Unknown answer

Occasionally, it may happen that you do not have an answer to a question. That is not necessarily a bad thing. Simply use one of the following phrases to address the fact.

That’s an interesting question. I don’t actually know off the top of my head, but I’ll try to get back to you later with an answer.

I’m afraid I’m unable to answer that at the moment. Perhaps, I can get back to you later.

Good question. I really don’t know! What do you think?

That’s a very good question. However, I don’t have any figures on that, so I can’t give you an accurate answer.

Unfortunately, I’m not the best person to answer that.

Summary and conclusion

At the end of the presentation, you should summarize the important facts once again.

I’d like to conclude by…

In conclusion, let me sum up my main points.

Weighing the pros and cons, I come to the conclusion that…

That brings me to the end of my presentation. Thank you for listening/your attention.

Thank you all for listening. It was a pleasure being here today.

Well, that’s it from me. Thanks very much.

That brings me to the end of my presentation. Thanks for your attention.

Handing over

If you are not the only speaker, you can hand over to somebody else by using one of these phrases.

Now I will pass you over to my colleague ‘Jerry’.

‘Jerry’, the floor is yours.

We hope that our article will help you in preparing and holding your next presentation. It goes without saying that our list is just a small extract from the huge world of expressions and phrases. As always, the Internet is an inexhaustible source of further information. Here are the links to two websites that we would recommend to you in this context.

usingenglish

• What is the difference between American English (AE) and British English (BE)?

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Monday, May 20, 2024

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Fr. Joseph Mary Wolfe says, “This little booklet has been put together for you, to help you join the Universal Church throughout the world in singing the praises of the Lord as we pray and sing together, united in the Holy Sacrifice of the Mass via EWTN.”

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Blessed Virgin Mary, Mother of the Church (Memorial)

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Manchester City vs West Ham United 3-1: Premier League – as it happened

All our updates as Manchester City beat West Ham 3-1 to pip Arsenal to a record fourth successive title in English football’s Premier League.

This page is now closed. Thanks for joining us. These were the updates as Manchester City beat West Ham United 3-1 in the Premier League on Sunday, May 19:

• Manchester City beat West Ham United 3-1 to claim English football’s Premier League title on the final day of the season.
• Phil Foden gave City the lead inside the opening 90 seconds to set Pep Guardiola’s side on their way.
• The league leaders and defending champions secure an unprecedented fourth consecutive league title with a win.
• Second-placed Arsenal beat Everton 2-1 at Emirates Stadium , where they had to win to stand any chance of overturning City’s two-point advantage.
• The Hammers were guaranteed ninth spot no matter the outcome of the match in Manchester.
• Live updates
• Match stats

It’s a wrap!

Thank you for joining us for the live coverage of the final day of the Premier League’s 2023-24 season.

It’s a goodbye from me, Manasi Pathak, on behalf of Al Jazeera Sport.

FOUR-IN-A-ROW!!!! We're @premierleague champions 🏆🏆🏆🏆 pic.twitter.com/blRyxjPqJB — Manchester City (@ManCity) May 19, 2024

Manchester City manager Pep Guardiola praises Arsenal

“The first word for Arsenal, of course Liverpool as well but Arsenal for pushing us to another level,” the Spaniard told Sky Sports.

“Before it was Liverpool that pushed us to our limits but, in the last two years, it was Arsenal.

“They’ve had an incredible season and we get the message that they will be there for many seasons.

“They have a young manager with big talent and a young squad.

“They sent us a message that we have to be careful for the next few years, but here we are and we celebrate.

“If people told me that in my seven years I would win six premier leagues, I would have thought they were crazy.”

Liverpool bid farewell to Jurgen Klopp

The German’s days as Liverpool manager are done.

The Reds finish the season with a 2-0 win against Wolverhampton Wanderers.

Jurgen Klopp and @LFC have a special bond that will last a lifetime ❤️ For the final time, Anfield roars in appreciation for their legendary leader 🥹 pic.twitter.com/cO9d6A74g8 — Premier League (@premierleague) May 19, 2024

More to come from Al Jazeera Sport

The Premier League season has ended, but we have more football waiting for you.

Al Jazeera Sport will be back next weekend bringing you live updates from the FA Cup final, where City will face their rivals Man United in a recap of last year’s finale.

‘No words’ to describe City’s win, says Rodri

Rodri, who scored the third goal in City’s win over West Ham, said his side “changed history”.

“Four in a row is unbelievable. I think it’s something that is never going to be repeated,” the Spaniard said.

“We believed until the end, honestly, no words. The demand of the league is to go 91 points, always like this [a similar points total]. I just want to congratulate my teammates.”

Silva revels in “unbelievable” achievement

City’s midfielder Silva said they were lucky to win the league by a small margin.

“We’ve been lucky enough to have these small margins to be in front of them. The achievement is unbelievable. Four in a row, we are so, so proud and so, so happy,” Silva told Sky Sports.

Asked about which league title has been the most special, he said: “All of them but the first one is always the most special. Winning four in a row and something that was never done before is unbelievable, right?”

Four in a row is incredible, says Moyes

West Ham manager Moyes, whose side lost 3-1 to City, was full of praise for City boss Guardiola.

“There used to be an argument that clubs couldn’t win the title back-to-back,” Moyes said in the post-match press conference. “He has blown that sky-high. Four in a row is incredible.

“Everyone in football is in awe of his coaching but there is more to it than that. He is a really good man manager and has the ability to control players… His ability to manage is second to none.”

City players rejoice

City’s players are clicking photos with the trophy, while their captain Walker is running around the stadium with a huge flag, which reads “Champions 24”.

Grealish is celebrating with a bottle of champagne and clicking selfies with the team’s top scorer Haaland.

Safe to say, the party is not going to end any time soon in the Manchester City group.

Four in a row for formidable Manchester City

Walker collects the trophy and joins his teammates, then lifts the trophy. The fireworks go off and the confetti surrounds the podium.

Guardiola signals “six” with his fingers to the cameras, referring to the club’s sixth league win under his guidance.

De Bruyne, City’s premier playmaker, walks out to the chants of “Oh Kevin De Bruyne” as the Belgian collects his medal.

Seconds later, Walker, the club captain, collects his medal.

Fan favourite Haaland

Home fans chant and sing as Golden Boot winner Haaland gets his medal. His father, Alfie, is busy giving interviews to the media on site.

Foden walks out to huge cheers

The 23-year-old has become the youngest player to win the Premier League six times.

Gvardiol wins his maiden league title

Josko Gvardiol is one of the few City players getting their first winners’ medal.

Guardiola in high spirits

Guardiola kisses the trophy. That’s the sixth time he has done it as a City manager!

Carson is the first City player to get the medal, followed by Ederson.

Pep Guardiola ahead of the Premier League trophy lift 😙🏆 pic.twitter.com/7wCvLqi71M — Premier League (@premierleague) May 19, 2024

City crowned champions!

Guardiola makes his way to the field to a round of applause from fans and the backroom staff.

The Spaniard is joined by his team as they get ready to collect the winners’ medals.

‘Champions’ make their way

All of the Manchester City players and backroom staff are wearing shirts featuring “champions” on their backs in gold ink.

Trophy brought on

The Premier League trophy has made its way to the podium through Paul Dickov, the striker who scored 25 years ago for City in the (what is now) League One playoff final.

Celebrations kick off

The backroom staff are the first to enter the field, as they wave to the fans in the stands.

They are relishing it, pulling out their mobile phones to capture the happy moment!

It’s party time for Manchester City!

Ederson is sipping on some wine, while the rest of the players in the tunnel are enjoying their beers.

The team, along with their backroom staff, will emerge on the field in a few minutes to lift the trophy.

Number eight for City

City are the second-most successive Premier League side with eight titles.

The record lies with their crosstown rivals, Manchester United, who have won 13.

The Wall of Champions 🏆 8x @ManCity pic.twitter.com/xEnnyLFGUf — Premier League (@premierleague) May 19, 2024

Guardiola’s record with City

This is the sixth league title City have won in the eight seasons they have played under Pep Guardiola.

Haaland wins the Golden Boot again

Manchester City striker Erling Haaland has won his second consecutive Premier League Golden Boot. He topped the charts with 27 goals, while Chelsea’s Cole Palmer came second with 22 and Newcastle United’s Alexander Isak was third with 21.

Here’s a look at the trophy

The Premier League trophy is being prepared for our champions, @ManCity 🏆 pic.twitter.com/CWdeWAfZyu — Premier League (@premierleague) May 19, 2024

Trophy presentation up next

A banner with “champions” written on it has been laid on the turf of the Etihad Stadium. The trophy will be presented soon to Guardiola’s side, who have won a historic fourth straight title.

Dressing room celebrations!

The champagne and the dance moves are out! City’s players are celebrating to the tunes of “Campeones, Campeones, Ole ole ole!” in the dressing room before we have the trophy celebration.

UN Tourism | Bringing the world closer

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Webinar by UN Tourism and Amadeus: Travel Insights 2024: Focus on the Americas

Enabling destinations to better understand travel insights for their region | May 14th, 2024 | Zoom English Session: 4:00 - 4:45 pm (CEST) | Spanish Session: 5:00 - 5:45 pm (CEST)

Tuesday, May 14th, 2024. As travel experiences a remarkable resurgence, the global hospitality industry prepares for a new era of exploration. In an effort to equip destinations with practical insights, UN Tourism and its Affiliate Member, Amadeus, are joining forces to introduce a groundbreaking webinar titled "Travel Insights 2024: Focus on the Americas".

Scheduled for May 14th, in two sessions, one in English and the other in Spanish, these webinars aim to equip stakeholders with comprehensive Market Intelligence. Attendees will gain invaluable insights into emerging trends, booking patterns, and the evolving expectations of travellers.

UN Tourism and Amadeus share a common objective: to assist global hospitality organizations by providing the essential insights necessary to stimulate travel demand, all while prioritizing sustainability to safeguard our planet, its destinations, and its inhabitants.

Attendees can look forward to an interactive session, offering a platform to delve deeper into key insights and address pressing concerns.

English Session: 4:00 - 4:45 pm (CEST)

Spanish Session: 5:00 - 5:45 pm (CEST)

Don't miss this opportunity to gain a deeper understanding of travel dynamics in the Americas and discover strategies to thrive in a post-pandemic world.

Welcome by Ms. Sandra Carvao, UN Tourism

Welcome by Mr. Gustavo Santos, UN Tourism

Presentation by Mr. Javier Ruescas, UN Tourism

Presentation by Ms. Caterina Pintus, Destination Intelligence Director, Amadeus

Q&A session

Presentation by Mr. Michel Julian, UN Tourism

Presentation by Mr. Franz Müller, Latin America & Caribbean Regional Sales Manager, Amadeus

Presentations:

• Focus on the Americas: Unveiling regional travel trends
• Enfoque en las Américas: Tendencias regionales de viajes
• World Tourism Barometer | Volume 22 · Issue 1 · January 2024 (v.3)

Related links

• Amadeus & UN Tourism joint report reveals tourism in the Americas is on the rise

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Manchester City winning four straight titles would be unprecedented – this is why it’s so hard

Manchester City are two games away from winning a fourth consecutive league title, something that has not been done in the 135 years since Preston North End claimed England ’s first. Some clubs have won four titles in five seasons, such as Aston Villa in the 1890s or Liverpool in the 1980s, but not even these great, dominant teams won four in a row.

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On five occasions a club has won a hat-trick of titles and set off the following season to win a fourth — Huddersfield Town (1926-27), Arsenal (1935-36), Liverpool (1984-85) and Manchester United (2001-02 and 2009-10) — but each time they have fallen short.

Each club failed in its own way, even if failure feels too severe a word. There are, however, themes recognisable down the decades: managerial disruption; key player departures and injuries; cup distractions; rising rivals.

A reason City look destined to become the first to win four consecutive titles is that only the last of these applies to them, in the shape of Arsenal. City are in the FA Cup final against Manchester United, but that is hardly keeping Pep Guardiola awake at night. Those four historic factors are also offset by City’s modern strengths — limitless wealth, Guardiola and experience.

Explaining what Arsenal and Man City need to win the Premier League

Managerial disruption

Any discussion of the greatest figures in English football often begins with Herbert Chapman. A Yorkshireman born in 1878, Chapman may appear unfeasibly distant but he is regarded as the first modern manager, a man who shaped the game forever.

Chapman’s arrival at Huddersfield Town in 1921 initiated a revolution at a club who, at that stage, had never won a trophy.

They were improving, though. In 1920, they were promoted to England’s top tier, the old First Division. They also reached a first FA Cup final, losing to Aston Villa. It shows Chapman had talent to work with.

But he made at least two stellar signings: Clem Stephenson, 30, an established captain from Villa, and George Brown, a teenager plucked from a Northumberland coal mine. In 1922, Huddersfield won the FA Cup and in the 1923-24 season, they were champions of England.

It was by the narrowest of margins – goal average, the division of the number scored by the total conceded, which predated goal difference. The last goal of the season, scored by Brown, effectively took Huddersfield ahead of Cardiff City . For a provincial side, this was enormous. Arsenal, for example, had not yet been champions and City would not be until 1937.

That Chapman organised a Town repeat in 1924-25 was even more impressive. Huddersfield conceded a mere 28 goals in 42 games and Chapman was christened the ‘Napoleon of football’.

Then Arsenal signed Napoleon and Huddersfield had to react.

As with VARs today, times were changing. Arsenal corner-kick enthusiasts of 2024 will note that in 1924 players were now allowed to score directly from a corner. The first to do so was a Chapman player, Billy Smith. And in 1925-26 a more seismic change was introduced: the offside law now decreed that instead of needing three opponents (usually including a goalkeeper) to be between an attacking player and the goal, now it was two. The aim was to stimulate higher scoring.

It worked. Huddersfield still had the best defence in the country, but they conceded 60 goals. And they had their third consecutive title, despite the loss of Chapman.

Former Derby County manager Cecil Potter had succeeded Chapman, “against his own inclinations,” reported the Derby Telegraph newspaper. Potter coped with the upheaval but as he and the players prepared for a unique four-in-a-row, suddenly Potter was gone. It was “on account of ill health”, apparently. In came Jack Chaplin, a Scot and former Manchester City full-back. He had joined Huddersfield as a trainer under Chapman.

According to the Athletic News, Chaplin “has gained a real reputation as the man who has kept the Town players fit through three championship campaigns”, but by the third Saturday of the 2026-27 season, when beaten 2-0 at home, one headline read: “Not like the real Huddersfield.”

And so it proved. Newcastle United were champions in 1926-27, with Town second having drawn 17 games. They were fractionally less effective, which may ring a bell with Gary Neville about United in 2001-02.

Any perception United slackened off in the seasons after winning the historic 1999 treble is misplaced. In 1999-2000, they won a second consecutive title, by 18 points from Arsenal, and in 2000-01 it was by 10 points.

But at the end of that third Premier League triumph in 2001, Sir Alex Ferguson announced he would be retiring the following year. Neville said once Ferguson had shared his news “its unsettling effect was indisputable”. Ferguson later said, “There wasn’t the same performance level on the pitch.” United dipped a little, three points worse than the previous season, but finished third.

Liverpool in 1984-85 turned out to be Joe Fagan’s second and last season. Given they finished second, reached the European Cup final and the semi-final of the FA Cup, it would be a stretch to call the season a failure. But as Fagan said: “By Liverpool’s standards I realise we have been a bit disappointing.” He was 64, but managerial uncertainty did not hang over the season and did not cause the slip.

In January 1934, Arsenal had to deal with the shocking sudden death of Chapman in mid-season. The 55-year-old was repeating his brilliance from Huddersfield, having led Arsenal to the title in 1930-31 and again in 1932-33. They were four points clear of Derby in the 1933-34 campaign when, on the morning of January 6, Chapman died of pneumonia.

Arsenal placed secretary George Allison in charge and the players won the league by three points. Arsenal won a third consecutive title in 1934-35, scoring 115 goals, 25 more than second-placed Sunderland . Tom Whittaker, the Chapman-appointed Arsenal coach, attributed this to all being “steeped in the knowledge” of their former leader. There was continuity even without Chapman.

Arsenal began the defence of their third title with a 3-1 win against Sunderland in front of 66,000 at Highbury. Ted Drake scored twice that day and, in mid-December, got all seven goals in a 7-1 defeat of Villa.

Arsenal looked set, sitting fourth in the table, averaging about 2.5 goals a game. But they lost to Liverpool on Boxing Day, then in February Drake was injured and missed two months. Plus, the FA Cup started and Arsenal wanted to win it. They ultimately finished sixth.

“It was obvious we were going to have a Herculean task in defending the ‘property’ we had won over three years,” Whittaker said.

Key player departures and injuries

Bob Paisley bowed out at Liverpool with league titles in 1981-82 and 1982-83 (by 11 points). In 1983-84, Fagan added another, as well as the European Cup and League Cup .

Even for such a brilliant team, beating that in 1984-85 was always going to take some doing. When the next season began, Liverpool won only two of their first 11 league games culminating in a 1-0 home defeat by Everton , their rivals’ first at Anfield in 14 years, courtesy of Graeme Sharp’s spectacular goal. Liverpool were 17th, their worst league position since 1970.

The explanation was on the pitch. Graeme Souness, the club’s greatest midfielder, had moved to Italy. The hole he left was always going to be impossible to fill, even though Liverpool bought excellent midfielders in John Wark and Jan Molby. “We definitely missed Graeme,” Kenny Dalglish said.

And for the first time since his arrival in 1977, the equally great Dalglish, now 33, was in single figures for goals. It sounds simplistic, but these are reasons why there was no fourth consecutive title. As Ferguson said: “The Souness-Dalglish Liverpool teams were the benchmark for English football.”

Just as Arsenal missed Drake, Liverpool missed Ian Rush. In 1983-84, Rush scored 47 goals in all competitions, 32 of them in the league. He and Dalglish were like Erling Haaland and Kevin De Bruyne . In 1984-85, hit by injuries, Rush got 14 goals in 28 league appearances.

Ferguson understood the cost of losing keystone players. After he had announced his intention to retire he produced another shock, selling Jaap Stam to Lazio. United’s defence was wrong-footed. In 2000-01, they conceded 0.8 goals per Premier League game; in 2001-02 it was 1.2.

Ruud van Nistelrooy came from PSV Eindhoven in the summer of 2001 and scored 23 goals in 32 Premier League appearances, but the signings of Juan Sebastian Veron and Diego Forlan were less convincing. Ferguson was vehement in his defence of Veron at the time; in his 2016 book Leading, he wrote Veron was one of those players “immune to discipline — try as I might, I could not get him to fit into our system”.

Eight years later, in the 2009-10 season, Ferguson had to deal with a Souness-like departure when Cristiano Ronaldo left for Real Madrid . With Carlos Tevez also gone, Ferguson worried about “our strike force (being) a little gap-toothed for a while”.

Ronaldo’s goal tallies in his previous three Premier League seasons were 17, 31 and 18. His absence was felt in 2009-10, yet with Wayne Rooney getting 26 goals, United actually scored 86 — more than in the three previous seasons when they had been champions. There was another major factor — Chelsea , who beat them to the title by a point.

City have dealt with some injuries this season — De Bruyne, John Stones — but the squad is resilient and deep. They have lost players in the transfer market too — Riyad Mahrez, Aymeric Laporte and Cole Palmer among others. But Guardiola’s core team has not been weakened. Mateo Kovacic , Josko Gvardiol and Jeremy Doku have all been fitted in seamlessly.

Cup distractions

Ferguson’s regret was that he and United did not win more Champions Leagues. “I always said Manchester United ought to be achieving more in Europe,” he said.

With Neville later admitting he was “bored” by United’s domestic domination, the Champions League became their focus. In April 2010, United were 4-2 ahead on aggregate against Bayern Munich at Old Trafford in the quarter-finals. Another semi-final looked on. Then Rafael was sent off, Arjen Robben scored an aggregate equaliser and United went out on away goals.

The European hangover contributed, three days later, to a 0-0 draw at Blackburn. A win would have put United top of the Premier League. “It makes it really difficult to win the league now,” Ferguson said.

In 2001-02, the added European distraction for Ferguson was the final being staged in his home city of Glasgow — “The urge to lead the team out at Hampden Park obsessed me.”

But United lost on the away goals rule to Bayer Leverkusen in the semi-final and, as in 2010, they did not win their next Premier League game after that exit. It again told.

The Arsenal team of 1936 could sympathise. They had their own knockout distraction, the FA Cup, a competition held in such esteem that, after winning three league titles, reaching the final at Wembley was the priority of Arsenal’s season. (It also meant player bonuses at a time of the maximum wage.)

In the third round at Bristol Rovers, with Arsenal 1-0 down, Whittaker locked Allison out of the dressing room at half-time. “I ripped into the lads… then before I unlocked the door to send them out again past the anxious Allison, I told (Cliff) Bastin and (Bobby) Davidson to switch places. Arsenal clicked from the restart.”

Arsenal won 5-1. When they reached the semi-final, these champions of the three previous seasons won only two of their remaining 11 league games. The FA Cup mattered far more than four-in-a-row and they duly defeated Sheffield United at Wembley.

In 2024, for City and Arsenal, it is fair to say the status of the Premier League and FA Cup has been reversed.

Rising rivals

Sunderland were the team who took Arsenal’s potential fourth title. After losing at Highbury on the opening day of the 1935-36 season, Sunderland won 21 of their next 29 matches. By late February, they were 16 points ahead of Arsenal.

Sunderland had finished sixth in 1934, second in 1935 and were champions for the sixth (and, to date, last) time in 1936. Club legends Raich Carter, Bobby Gurney and Patsy Gallacher scored 81 goals between them, and the team beat Arsenal 5-4 at Roker Park.

It was a similar story for Huddersfield in 1927. Newcastle had Hughie Gallacher in his first full season at St James’ Park and Gallacher scored 36 goals in 38 league games. Crucially one of these was a winner against Huddersfield over Easter in 1927. Newcastle were top, Town third. The papers called it a “staggering blow”. It was Newcastle’s fourth (and, to date, last) title. They were an established power.

In the mid-1980s Liverpool were faced with another growing force, a major club enjoying a renewal — Everton. Manager Howard Kendall built an electric team at Goodison Park and in 1984-85, they won the title by 13 points. Goalkeeper Neville Southall was the writers’ Footballer of the Year and midfielder Peter Reid was Players’ Player of the Year. Everton finished second the next season and were champions again in 1986-87 (by nine points). Liverpool were second on both occasions and champions either side. Theirs were marginal losses and gains.

In 2010, it was Chelsea foiling United’s possible four-timer. Fuelled by Roman Abramovich’s Russian economics, Chelsea won three Premier Leagues in six seasons. Managed by Carlo Ancelotti, they scored 103 league goals (Didier Drogba and Frank Lampard getting 51 of them), and ran up a goal difference of 71.

They also had a great goalkeeper, Petr Cech, of whom Ferguson said ruefully: “I should have signed him at 19 when I had my chance.”

With six games to go, Chelsea went to Old Trafford, with United top by a point, and won 2-1. Finishing second by a point, United’s season was hardly terrible. They simply encountered a flowing team.

Manchester City’s 2023-24 edition have met an Arsenal team who finished fifth in May 2022 on 69 points, second in May 2023 on 84 points and who have 86 after Sunday’s win at Old Trafford.

City can reach 91 points. There is a sliver of jeopardy about their trip to Tottenham on Tuesday, but if City do drop points and miss out on four-in-a-row it will not be because of managerial disruption, key player departures or cup distractions. It will be because of Arsenal.

But as the headlines will say, it feels like the fourth is with City. Saturday’s starting XI at Fulham had 31 Premier League titles between them and when the first substitute came on, Kyle Walker added another five. It is an avalanche of quality and experience that will surely make English history.

Then the asterisk arguments will boom again.

(Top photos: Herbert Chapman, Sir Alex Ferguson and Joe Fagan; Getty Images)

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First published in The Observer in 1990, Michael Walker has covered World Cups and European Championships for The Guardian, Daily Mail and Irish Times among others. Author of two football books, one on England’s North-east, one on Ireland.