good speech delivery chapter 13

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Chapter Thirteen – Speech Delivery

Maryland GovPics –  House of Ruth Luncheon  – CC BY 2.0.

The easiest approach to speech delivery is not always the best. Substantial work goes into the careful preparation of an interesting and ethical message, so it is understandable that students may have the impulse to avoid “messing it up” by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to “connect” with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.

Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t mean you must wear a suit or “dress up” (unless your instructor asks you to), but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

The next sections introduce four methods of delivery that can help you balance between too much and too little formality when giving a public speech.

Types of Delivery

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the movie?” Your response has not been preplanned, and you are constructing your arguments and points as you speak. Even worse, you might find yourself going into a meeting and your boss says, “I want you to talk about the last stage of the project. . .” and you have no warning.

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of their message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu speech in public:

• Take a moment to collect your thoughts and plan the main point that you want to make (like a mini thesis statement).
• Thank the person for inviting you to speak. Do not make comments about being unprepared, called upon at the last moment, on the spot, or uneasy. In other words, try to avoid being self-deprecating!
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• If you can use a structure, use numbers if possible: “Two main reasons. . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Past, present, and future or East Coast, Midwest, and West Coast are prefab structures.
• Thank the person again for the opportunity to speak.
• Stop talking (it is easy to “ramble on” when you don’t have something prepared). If in front of an audience, don’t keep talking as you move back to your seat.

Impromptu speeches are generally most successful when they are brief and focus on a single point.

We recommend practicing your impromptu speaking regularly and every day. Do you want to work on reducing your vocalized pauses in a formal setting? Cool! You can begin that process by being conscious of your vocalized fillers during informal conversations and settings.

Extemporaneous

Extemporaneous speaking  is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes.

Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well enough that you don’t need to read it. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. By using notes rather than a full manuscript (or everything that you’re going to say), the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. It also allows flexibility; you are working from the strong foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so. The outline also helps you be aware of main ideas vs. subordinate ones.

Because extemporaneous speaking is the style used in the great majority of public speaking situations, most of the information in the subsequent sections of this chapter is targeted toward this kind of speaking.

Manuscript  speaking is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains their attention on the printed page except when using presentation aids.

The advantage to reading from a manuscript is the exact repetition of original words. This can be extremely important in some circumstances. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be mispronunciation of a word or stumbling over complex sentence structure. A manuscript speech may also be appropriate at a more formal affair (like a funeral), when your speech must be said exactly as written in order to convey the proper emotion or decorum the situation deserves.

However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (well-known authors often do this for book readings), the presentation tends to be dull. Keeping one’s eyes glued to the script prevents eye contact with the audience. For this kind of “straight” manuscript speech to hold audience attention, the audience must be already interested in the message and speaker before the delivery begins. Finally, because the full notes are required, speakers often require a lectern to place their notes, restricting movement and the ability to engage with the audience. Without something to place the notes on, speakers have to manage full-page speaking notes, and that can be distracting.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a teleprompter, especially when appearing on television, where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously and maintaining eye contact while using an autocue device. However, success in this medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the speech is written in a style that sounds conversational.

Memorized speaking is reciting a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie. When it comes to speeches, memorization can be useful when the message needs to be exact, and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses presentation aids, this freedom is even more of an advantage.

Memorization, however, can be tricky. First, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. If you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Obviously, memorizing a typical seven-minute classroom speech takes a great deal of time and effort, and if you aren’t used to memorizing, it is very difficult to pull off.

We recommend playing with all 4 types of delivery (though extemporaneous is most common in public speaking). Once you identify what type of delivery style you’ll use in a speech, it’s time to rehearse. We will discuss best practices for rehearsing in Chapter 20. Let us focus now on elements of effective speech delivery.

Vocal Aspects of Delivery

Though we speak frequently during the course of a day, a formal speech requires extra attention to detail in preparation of a more formal speech presentation. What can one do in advance to prepare for a speech? The challenge is partly determined by the speaker’s experience, background and sometimes cultural influence and existing habits of speaking. Articulation, Pronunciation, Dialect, Tone, Pitch, and Projection each depends on long-term practice for success. These aspects are like signatures and should be developed and used by each speaker according to his own persona.

Voice, or vocal sound, is made when controlled air being exhaled from the lungs, passes over the vocal cords causing a controlled vibration. The vibrating air resonates in the body, chest cavity, mouth, and nasal passages. The vibrating air causes a chain reaction with the air in the room. The room’s air, set in motion by the voice, is captured by the listener’s ear. The vibration of the air against the eardrum is transferred to electrical impulses that are interpreted by the listener’s brain. Thus, the sounds we can make are predicated on the breaths that we take.

“Crying baby”  by Brazzouk.  CC-BY-SA .

TRY THIS! BREATHING

Talk without breathing. It cannot be done. So, if you are screaming (like a baby), you are also breathing!

The first word of advice on speaking to an audience: BREATHE!

Articulation

We are often judged by how well we speak in general. A measure of perceived intellect or education is how well we  articulate . That is: how well and correctly we form our vowels and consonants using our lips, jaw, tongue, and palate to form the sounds that are identified as speech.  Diction  and  enunciation  are other terms that refer to the same idea. For instance, saying “going to” instead of “gonna” or “did not” instead of “dint” are examples of good versus poor articulation. Consonant and vowels are spoken with standard accepted precision, and serious students and speakers will strive to practice the clarity of their sounds. Proper diction is as integral to the English language as proper spelling, but it takes practice.

Pronunciation

Proper  articulation  applied to a given word is that word’s  pronunciation . The pronunciation includes how the vowels and consonants are produced as well as which syllable is emphasized. For generations, speakers depended on “markings (such as the International Phonetics Alphabet or similar Dictionary Symbols) to discover or decide how words were officially pronounced. With online dictionaries now readily available, one needs only to “look up” a word and select “play” to hear an audible recording of the official and precise way a word should be pronounced. Now there is no excuse for mispronouncing a word in a speech. A mispronounced word will obliterate a speaker’s credibility, and the audience’s attention will be focused on the fault rather than the message.

TRY THIS! PRONUNCIATION

1. Flip through a book, article or scholarly work until you come to a word that is unfamiliar and you can only guess its pronunciation.

2. Go to the Merriam-Webster Dictionary website and look up the word.

3. When the definition appears, click the icon of the loudspeaker. The word is audibly pronounced for you.

The online dictionary is useful in both articulation as well as pronunciation.

Accent, Dialect, and Regionalisms

“Iraqi speaker”  by Office of United States Rep. Ellen Tauscher. Public domain.

Subtleties in the way we pronounce words and phrase our speech within a given language are evident in  accents ,  regionalisms , and  dialects . An accent refers to the degree of prominence of the way syllables are spoken in words, as when someone from Australia says “undah” whereas we say “under.” A  regionalism  is a type of expression, as when someone says “The dog wants walked,” instead of “the dog wants to go for a walk.” Dialect is a variety of language where one is distinguished from others by grammar and vocabulary. In Pennsylvania you might hear people say that they are going to “red up the room,” which means “to clean the room.”

Those who depend on speaking for a career (broadcasters, politicians, and entertainers) will often strive for unaccented General or Standard English. Listen to most major network newscasters for examples of  regionalism-free  speech. A given audience may be prejudiced towards or against a speaker with an identifiable accent or dialect. Though we would wish prejudice were not the case, the way we speak implies so much about our education, cultural background, and economic status, that prejudice is inevitable. Any speaker should be aware of how accent,  dialect , and regionalisms can be perceived by a given audience. If you speak in a way that the audience might find difficult to understand, make an extra effort to pay attention to the accent and phrasing of your speech. Ask a sympathetic and objective listener to help you when you practice.

We often refuse to accept an idea merely because the tone of voice in which it has been expressed is unsympathetic to us. – Friedrich Nietzsche

Vocal Quality

The quality of the voice, its  timbre (distinctive sound) and texture, affects audibility and can affect the articulation. Our voices are unique to each of us. It is a result of our physical vocal instrument, including diaphragm, vocal cords, lungs and body mass. Some examples of vocal quality include warm, clear, soft, scratchy, mellow and breathy. Each speaker should practice at maximizing the vocal effect of their instrument, which can be developed with vocal exercises. There are numerous books, recordings and trainers available to develop one’s vocal quality when needed. The quality of one’s voice is related to its range of pitch.

TRY THIS! INFLECTION

Your voice goes UP, and then your voice goes d o w n.

Pitch and Inflection

Identical to musical parlance, the  pitch is the “highness” or “lowness” of the voice. Each of us has a range of  tone . Vocal sounds are actually vibrations sent out from the vocal cords resonating through chambers in the body. The vibrations can literally be measured in terms of audio frequency in the same way music is measured. When the  pitch  is altered to convey a meaning (like raising the pitch at the end of a sentence that is a question), it is the inflection.  Inflections  are variations, turns and slides in pitch to achieve the meaning.

In his writing “Poetics,” Aristotle lists “Music” as an element of the Drama. Some scholars interpret that to include the musicalization of the spoken word with  dramatic inflection . The meaning and effectiveness of a spoken line is greatly dependent on the “melody” of its inflection.

Though archaic, the study of  elocution formalizes the conventions of inflection. In some contemporary cultures, inflection has been minimized because it sounds too “melodramatic” for the taste of the demographic group. It would be sensible to be aware of and avoid both extremes. With effective animated inflection, a speaker is more interesting, and the inflection conveys energy and “aliveness” that compels the audience to listen.

“Ice-T”  by Tino Jacobs.  CC-BY .

When public speaking was known as elocution, sentences were “scored” like music, and spoken using formal rules. Sentences ending as a question went UP at the end. Sentences ending in a period, ended with a base note. And everyone had fun with exclamation points!

For most of music in history, including Opera, Broadway, and early Rock and Roll, songs were written so that the melody (raising and lowering the pitch) was consistent with what would be spoken. Many of today’s songs, notably Rap songs, depend solely on rhythm. There is little if any inflection (melody) to enhance a lyric’s meaning. Certain languages differ in their dependence on inflection. Japanese and German seem monotonic compared to Italian and French, which offer great variety of inflection.

The human voice is the most beautiful instrument of all, but it is the most difficult to play. – Richard Strauss  

Even someone one who is not a singer can be expressive with inflection and pitch. Like the “Think System” of Professor Harold Hill in the musical The Music Man. If you THINK varied pitch, you can SPEAK varied pitch. Think of pitch inflections as seasoning spices that can make the speech more interesting. Sing “Happy Birthday.” You do not have to concentrate or analyze how to create the melody in your voice. Your memory and instinct take over. Notice how the pitch also provides an audible version of punctuation, letting the audience know if your sentence has ended, if it is a question, and so on. The melody lets the audience know that there is more to come (a comma) and when the phrase is ended (a period). Remember that in a speech, the audience does not have the written punctuation to follow, so you have to provide the punctuation with your inflection.

TRY THIS! VOCAL VARIATION 

Find a listening partner. Using only the sounds of “la” ha,” and “oh,” convey the meaning of the following:

1. It’s the biggest thing I’ve ever seen!

2. I’ve fallen and can’t get up!

3. That soup is disgusting and spoiled.

4. I got an “A” in my Speech Final!

If you cannot relay the meaning with just sounds, try a second time (each) with gestures and facial expressions until the listener understands. Then say the lines with the expressive inflections you have developed using only the sounds.

Those who do not use inflection, or use a range of pitch, are speaking in monotone . And, as the word implies, it can be monotonous, boring, and dull. A balance between melodramatic and monotonous would be preferred. The inflection should have a meaningful and interesting variety. Be careful not to turn a pattern of inflection into a repetitious sound. Think through each phrase and its musicalization separately.

Many speakers have developed the habit of ending each sentence as though it is a question. It may be becoming increasingly common. In the wake of the Valley Girl syndrome of the 1980’s, a bad inflection habit has entered the speech pattern: Some speakers end a declarative sentence with the inflection of a question.

Do you know what I mean?

A word of caution: Inflection and varied pitch must be “organic,” that is to say, natural for the speaker. You cannot fake it, or it sounds artificial and disingenuous. It is a skill that needs to develop over a period of time.

Rate of Speaking

In order to retain clarity of the speech with articulation and inflection, the speaker must be aware that there is a range of appropriate  tempo for speaking. If the tempo is too slow, the speech might resemble a monotonous peal. If it is too fast, the articulation could suffer if consonants or vowels are dropped or rushed to keep up the speed. An audience could become frustrated with either extreme. The tempo needs to be appropriate to the speaker’s style, but neither paced like a Gilbertian Lyric (as in “Gilbert and Sullivan”) patter nor a funereal dirge. A comfortable and clear pace is the best. An ideal speaking rate will allow you to comfortably increase your pace to create a sense of excitement, or slow down to emphasize the seriousness of a topic.

It is simple nonsense to speak of the fixed tempo of any particular vocal phrase. Each voice has its peculiarities. – Anton Seidl

Pauses Versus Vocalized Pauses

A text that is read has punctuation that the reader can see…miniature landmarks to define the text. When spoken, similar punctuation is needed for comprehension, and the speaker’s responsibility is to offer the text with pauses. Space between phrases, properly planted, gives the audience the opportunity to understand the structure of the speaker’s sentences and paragraphs. It also gives time for the audience to “digest” crucial phrases.

Generally, spoken sentences and paragraphs need to be simpler and shorter than what can be comprehended by reading. Pauses can help increase comprehension.

However, pauses that are filled with “uh’s, “um’s,” etc., are called  vocalized pauses , or  fillers , and should be avoided. They can be distracting, annoying, and give the impression of a lack of preparation if used excessively. Even worse is the use of vernacular phrases like, “y’know” (a contraction of “Do You Know”) which gives the impression of lack of education or lack of concern for the audience. The use of vocalized pauses may be the result of a habit that deserves an effort to be overcome. Avoid using phrases such as “Uh,” “OK?”, “y’know”, “like…, I mean,” “right?”

Vocal Projection

The volume produced by the vocal instrument is  projection . Supporting the voice volume with good breathing and energy can be practiced, and helping a speaker develop the correct volume is a main task of a vocal trainer, teacher or coach. Good vocal support with good posture, breathing, and energy should be practiced regularly, long before a speech is delivered. There are numerous exercises devoted to developing projection capabilities.

While there is no need to shout, a speaker should project to be easily heard from the furthest part of the audience. Even if the speech is amplified with a microphone/sound system, one must speak with projection and energy. As with your rate of speech, you should speak at a volume that comfortably allows you to increase the volume of your voice without seeming to shout or decrease the volume of your voice and still be heard by all audience members.

Do not expect to walk up to the podium and have a full voice. Actors spend about a half-hour doing vocal warm-ups, and singers warm up much more. You might not have an opportunity to warm up immediately before your speech, but when you can, warm up with humming, yawning (loudly) or singing scales: all while breathing deeply and efficiently. It will loosen your voice, prevent irritation, and fire up your vocal energy.

TRY THIS! PROJECTION

Go to the room in which you are to speak. Have a friend sit as far away from the podium is possible. Rehearse your speech, talking loudly enough so your friend can hear you comfortably. That is the projection you will need. When you mentally focus on the distant listener, you will tend to project better.

One final note: If public speaking is or will be an important part of your career, it would be sensible to have an evaluation of your voice, articulation and projection done by an objective professional so you can take any remedial action that might be recommended. There are courses of study, private lessons, and professional voice coaches to work with your voice projection, tone, and pitch.

Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning. – Maya Angelou

While vocal aspects of delivery are certainly important, they do not paint the entire picture.  Nonverbal aspects of delivery are discussed next; these include your appearance, posture, gestures, eye contact, and facial expressions.

Nonverbal Aspects of Delivery

Women in Business Leadership Conf.  by UCLA Anderson.  CC-BY-NC-SA .

Personal Appearance

Here is the golden rule: Dress appropriately for the situation. You don’t need to sport a power tie (the predictable red tie politicians wore in the 1980s), but you should be comfortable and confident knowing that you look good.

With the exception of wearing formal black-tie tuxedo to a hockey game, it is good practice to dress a bit more formal than less. Err on the side of formal. Most class speeches would be best in business casual (which can vary from place to place and in time). The culture or standards of the audience should be considered.

There are exceptions depending on the speech. A student once arrived in pajamas to deliver his 9 a.m. speech. At first, I thought he got up too late to dress for class. However, his speech was on Sleep Deprivation, and his costume was deliberate. What he wore contributed to his speech.

If you have long hair, be sure it is out of the way so it won’t cover your face. Flipping hair out of your face is very distracting, so it is wise to secure it with clips, gel, or some other method. Be sure you can be seen, especially your eyes and your mouth, even as you glance down to the podium.

Think of it as an interview…just like in an interview, you will want to make a good first impression. The corporate culture of the business will determine the dress. Always dress at the level of the person conducting the interview. For example, a construction supervisor (or project manager) will conduct an interview to hire you as a carpenter. Do not dress like a carpenter, dress like the project manager.

Actors know when they audition, the role is won by the time they step into the room. A speaker can launch success by stepping confidently to the podium.

Be tidy and clean. If you appear as though you took time to prepare because your speech is important, then your audience will recognize and respect what you have to say.

Movement and Gestures

Overall movement and specific gestures are integral to a speech. Body stance, gestures and facial expressions can be generally categorized as  body language . Movement should be relaxed and natural, and not excessive. How you move takes practice. Actors usually have the advantage of directors helping to make decisions about movement, but a good objective listener or a rehearsal in front of a large mirror can yield productive observations.

“Barack Obama at Las Vegas Presidential Forum”  by Center for American Progress Action Fund.  CC-BY-SA .

Moving around the performance space can be a very powerful component of a speech; however, it should be rehearsed as part of the presentation. Too much movement can be distracting. This is particularly true if the movement appears to be a result of nervousness. Avoid fidgeting, stroking your hair, and any other nervousness-related movement.

Among the traditional common fears of novice speakers is not knowing what to do with one’s hands. Sometimes the speaker relies on clutching to the podium or keeping hands in pockets. Neither is a good pose. From my own observation, hand gestures are very common in Italy. We Italians can be seen in conversation from across the street, and an observer can often tell what is being said. There is no need to imitate an Italian in delivering a speech, but hand movement and the energy that the movement represents, can help hold attention as well as help express the message.

An actor practices using the entire body for expression, and regularly practices physical exercises to keep the body and hands and arms relaxed and in motion. An actor’s hand gestures are developed in rehearsal. A speaker’s gestures should also be considered during practice.

During the period when elocution was taught, hand gestures were regimented like a sign language. This is nonsense. Like inflections, gestures and movement should be organic and spontaneous, not contrived. If there is a hint of artificiality in your presentation, you will sacrifice your credibility.

TRY THIS! GESTURES

Using only your hands, convey the following:

• “I give up.”
• “I caught a fish, and it was THIS big!”
• “We will be victorious.”

Facial Expressions

Most readers are very familiar with emoticons like these:

🙂   🙁   :p  😀  😉  :/

Emoticons were not casual inventions, but graphic depictions of facial expressions that convey various meanings of emotions. They are based on a nearly universal language of expression that we begin learning soon after birth. We smile, we frown, we roll our eyes, and we wink. We open eyes wide with astonishment. We raise our eyebrows…occasionally one at a time, in suspicion; both, in astonishment. Sometimes we pucker our lips, either to offer a kiss or express disapproval, disappointment, or grave concern.

“Castefest 2011, Gothic”  by Qsimple.  CC-BY-NC-SA .

Since facial expression is a valid form of communication, it is integral to delivering a speech. The face supports the text, and the speaker’s commitment to the material is validated. The press scrutinizes a politician for every twitch of insincerity. Detectives have created a science of facial communication for interviewing suspects. Like inflections, gestures and movement: facial expressions should be organic and spontaneous, not contrived. If there is a hint of artificiality in your expression, you will sacrifice your credibility.

TRY THIS! FACIAL EXPRESSIONS

While looking in a mirror, try to express these thoughts without words:

• “I am thrilled that I am getting a raise.”
• “I am worried about tomorrow.”
• “Lemons are too sour for me.”
• “I am suspicious about what he did.”

After you have determined a facial expression for each, say the phrase. And see how well the verbal expression goes with the nonverbal expression.

Eye Contact

Next to clearly speaking an organized text, eye contact is another very important element of speaking. An audience must feel interested in the speaker and know the speaker cares about them. Whether addressing an audience of 1000 or speaking across a “deuce” (table for two), eye contact solidifies the relationship between the speaker and audience. Good eye contact takes practice. The best practice is to scan the audience, making contact with each member of the audience.

However, there are some eye contact failures.

Head Bobber

People who bob their head looking down on the notes and up to the audience in an almost rhythmic pattern.

Balcony Gazer

People who look over the heads of their audience to avoid looking at any individual.

The Obsessor

A person who looks at one or two audience members or who only looks in one direction.

Developing Good Eye Contact

The best way to develop good eye contact is to have an objective listener watch and comment on the eye contact.

The eyes are called the windows to the soul, and the importance of eye contact in communication cannot be overemphasized. Ideally, a speaker should include 80% to 90% of the delivery time with eye contact.

Eye contact is so important that modern teleprompters are designed to allow the speaker to look at the audience while actually reading the speech. The Presidential Teleprompter (two angled pieces of glass functioning like a periscope) is used so the politician can “connect” to the audience without missing a single syllable. Audience members will be much more attentive and responsive if they believe the speech is directed to them.

With good eye contact, the speaker can also observe and gauge the attention and response of the audience. This is actually part of the feedback process of communication. The ideal is that the audience is not overly aware of the speaker using notes.

How do you develop good eye contact? First, practice the speech with a generous amount of eye contact. Second, know the speech well enough to only periodically (and quickly) glance at your notes. Third, prepare your notes so they can be easily read and followed without hesitation.

There are no secrets to success. It is the result of preparation, hard work, and learning from failure . – Colin Powell

LICENSES AND ATTRIBUTIONS CC LICENSED CONTENT, SHARED PREVIOUSLY

• Types of delivery adapted from Speak out, Call In. Speak Out, Call In: Public Speaking as Advocacy  by Meggie Mapes is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
• Chapter 12 Vocal Aspects of Delivery. Authored by : Victor Capecce, M.F.A..  Provided by : Millersville University, Millersville, PA.  Located at :  http://publicspeakingproject.org/psvirtualtext.html .  Project : The Public Speaking Project.  License :  CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Crying baby.  Authored by : Brazzouk.  Provided by : MorgueFile.  Located at :  https://commons.wikimedia.org/wiki/File:Crying_baby.jpg .  License :  CC BY-SA: Attribution-ShareAlike
• Ice-T.  Authored by : Tino Jacobs.  Located at :  http://commons.wikimedia.org/wiki/File:Ice-T_(2).jpg .  License :  CC BY: Attribution
• Chapter 12 Nonverbal Aspects of Delivery.  Authored by : Victor Capecce, M.F.A..  Provided by : Millersville University, Millersville, PA.  Located at :  http://publicspeakingproject.org/psvirtualtext.html .  Project : The Public Speaking Project.  License :  CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Barack Obama at Las Vegas Presidential Forum.  Provided by : Center for American Progress Action Fund.  Located at :  http://commons.wikimedia.org/wiki/File:Barack_Obama_at_Las_Vegas_Presidential_Forum.jpg .  License :  CC BY-SA: Attribution-ShareAlike
• Women in Business Leadership Conf..  Authored by : UCLA Anderson.  Located at :  https://flic.kr/p/kvxbXN .  License :  CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

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• Iraqi Speaker.  Authored by : Office of United States Rep. Ellen Tauscher (D – California).  Located at :  http://commons.wikimedia.org/wiki/File:Iraqi_Speaker.jpg .  License :  Public Domain: No Known Copyright Castlefest 2011, Gothic.  Authored by : Qsimple, Memories For The Future Photography.  Located at :  https://www.flickr.com/photos/qsimple/6029566567/ .  License :  CC BY-NC-SA: Attribution-NonCommercial-ShareAlike Media Attributions

Principles of Public Speaking Copyright © 2022 by Katie Gruber is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Chapter 13: The Importance of Language

Language matters.

Believe Creative – Abraham Lincoln – head & shoulders portrait – CC BY 2.0.

Ask any professional speaker or speech writer, and they will tell you that language matters. In fact, some of the most important and memorable lines in American history came from speeches given by American presidents:

It is true that you may fool all the people some of the time; you can even fool some of the people all the time; but you can’t fool all of the people all the time (McClure, 1904). Abraham Lincoln

Speak softly and carry a big stick (Roosevelt, 1901). Theodore Roosevelt

The only thing we have to fear is fear itself (Roosevelt, 1933). Franklin Delano Roosevelt

Ask not what your country can do for you; ask what you can do for your country (Kennedy, 1961). John F. Kennedy

We lose ourselves when we compromise the very ideals that we fight to defend. And we honor those ideals by upholding them not when it’s easy, but when it is hard (Obama, 2009). Barack Obama

You don’t have to be a president or a famous speaker to use language effectively. So in this chapter, we’re going to explore the importance of language. First, we will discuss the difference between oral and written language, then we will talk about some basic guidelines for using language, and lastly, we’ll look at six key elements of language.

Kennedy, J. F. (1961, January 20). Inaugural address. Quoted in Bartlett, J. (1992). Bartlett’s familiar quotations (J. Kaplan, Ed.) (16th ed.). Boston, MA: Little, Brown, & Company, p. 741.

McClure, A. K. (1904). Lincoln’s yarns and stories: A complete collection of the funny and witty anecdotes that made Abraham Lincoln famous as America’s greatest story teller . Philadelphia, PA: The J. C. Winston Company. Quoted in Bartlett, J. (1992). Bartlett’s familiar quotations (J. Kaplan, Ed.) (16th ed.). Boston, MA: Little, Brown, & Company, p. 451.

Obama, B. (2009, December 10). Remarks at the acceptance of the Nobel Peace Prize. Retrieved from http://www.whitehouse.gov/the-press-office/remarks-president-acceptance-nobel-peace-prize

Roosevelt, F. D. (1933, March 4). Quoted in Bartlett, J. (1992). Bartlett’s familiar quotations (J. Kaplan, Ed.) (16th ed.). Boston, MA: Little, Brown, & Company, p. 648.

Roosevelt, T. (1901, September 2). Speech at Minnesota State Fair. Quoted in Bartlett, J. (1992). Bartlett’s familiar quotations (J. Kaplan, Ed.) (16th ed.). Boston, MA: Little, Brown, & Company, p. 575.

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