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The Essential 5 Rules of Effective PowerPoint Presentations

PowerPoint presentations have become a cornerstone of modern communication, whether in the boardroom, the classroom, or the conference hall. When PowerPoint is used effectively, it can elevate your message, making your message engaging, clear, and memorable. There are 5 simple rules to follow to ensure your presentation doesn’t become a dreaded “death by PowerPoint” experience. In this blog, we’ll quickly explore these five essential rules of creating compelling and impactful PowerPoint presentations.

Rule 1: Keep It Simple

One of the cardinal sins in PowerPoint presentations is overcrowding your slides with text, bullet points, and too many visuals. The first rule is to keep it simple. Each slide should have a single, clear message. Use concise language, bullet points, and minimal text to convey your points. Visuals should be clean and uncluttered. Simplicity enhances comprehension and retention.

Rule 2: Visualize Your Data

Data is a critical element in many presentations, but raw numbers can be overwhelming. Rule number two is to visualize your data. Use charts, graphs, and diagrams to represent your data in a visually engaging way. Choose the right type of visualization for your information, ensuring it’s easy to understand at a glance. Well-crafted visuals make your data more accessible and memorable.

Rule 3: Tell a Story

The most compelling presentations are those that tell a story. Rule three is all about storytelling. Structure your presentation like a narrative with a clear beginning, middle, and end. Start with an attention-grabbing introduction, build your narrative with supporting points, and conclude with a memorable takeaway or call to action. A well-structured story captivates your audience and helps them connect with your message.

Rule 4: Design Matters

Effective design is crucial to a successful PowerPoint presentation. Rule four is all about design. Choose a consistent, visually appealing template. Use fonts, colors, and imagery that align with your message and branding. Ensure that text is legible and that visuals are high-quality and relevant. Good design enhances professionalism and keeps your audience engaged.

Rule 5: Practice and Rehearse

No matter how well your slides are designed, the delivery is equally important. Rule five emphasizes practice and rehearsal. Familiarize yourself with the content, so you can present confidently and naturally. Rehearse your timing, transitions, and any interactive elements. Anticipate questions and prepare for them. Practice helps you connect with your audience and come across as a confident, knowledgeable speaker.

Mastering the art of PowerPoint presentations requires following these five fundamental rules: simplicity, data visualization, storytelling, design, and practice. These rules can transform your presentations from dull and forgettable to compelling and impactful. By keeping your slides clear and uncluttered, visually representing data, weaving a narrative, paying attention to design, and practicing your delivery, you can create presentations that inform, engage, and leave a lasting impression on your audience. The next time you create a PowerPoint presentation, remember these rules to ensure your message shines.

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Apple believes that AI is the future

• Apple wanted all eyes to be on the Vision Pro when it launched.
• There's a lot more excitement about its plans with AI instead.
• A report about AI chips coming to next-gen Macs helped boost Apple's stock by $112 billion.

Two months ago, Tim Cook was busy marking Apple's bold new vision of the future with the launch of expensive nerd goggles. He might want to reconsider where the company's real future lies.

Last week, investors signaled their belief that there is a more important needle-mover in the Cupertino giant's future than the $3,500 Vision Pro headset it launched in February; Apple's stock by $112 billion after news of an AI overhaul to Macs, of all things.

A report on Thursday from Bloomberg's Mark Gurman said Apple is working on revamping its entire Mac lineup with a series of new M4 processors that aim to put AI at their center.

The positive response to the news shows two key things for Apple.

First, expectations are sky-high for its AI strategy.

Though Apple has remained mostly silent on its plans for the tech industry's most-discussed technology over the past year, the market expects Apple's AI efforts to help bring new life to product categories that have felt increasingly staid in recent years.

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Macs, which suffered a 27% sales drop in the last fiscal year, could entice a new generation of buyers if they come fitted with chips that power generative AI features.

The same goes for iPhones — Apple's biggest revenue driver — at a time when their sales are showing signs of weakness. A report from the International Data Corporation published Monday showed iPhone sales dropped almost 10% in the first quarter of the year.

During that period, Apple particularly struggled with selling iPhones in China, its most important international market, as competitors like Huawei enticed consumers to rival offerings like the Mate 60 Pro. AI could give the phones the refresh needed to make them more appealing again.

Second, the future of the Vision Pro remains highly uncertain.

Mixed-reality technologies like virtual and augmented reality remain niche areas, which are proving tough to attract a mass consumer market to. Some early adopters have already returned their headsets . Apple, meanwhile, has already started offering discounts, per reports .

Also, as my colleague Peter Kafka noted this month , the Vision Pro lacks "killer apps" that can make its "spatial computing" concept feel like more than just a neat trick with a limited number of use cases.

Will that change any time soon? It's possible. With Apple's Worldwide Developers Conference set for June, a slate of announcements linked to the Vision Pro could make it much more useful.

Just don't expect the Vision Pro to steal the show in the same way a big AI reveal would.

Watch: What can Apple's new VR headset do?

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Apple uses a unique method to stream and present immersive video

A fisheye lens on an iPhone

Headsets providing VR and AR experiences often offer immersive video to users as well. This can take the form of Spatial Video, providing a 3D effect, but also 360-degree video that favors surrounding the viewer with content.

Apple has also released immersive video clips , namely 180-degree 3D video at high resolutions, though it is relatively slow to grow its content library at present.

To produce those videos, cameras with fisheye lenses are often used to produce an extremely wide angle shot, with multiple videos combined to make a single video.

The Apple Vision Pro does, naturally, have the capability to view fisheye content. However, while it is used to stream Apple TV+ videos, the format is largely undocumented and is unused by third parties.

In research by Mike Swanson published on Sunday, Apple's immersive video projection for users takes a different approach from more conventional fisheye formatting.

Differing distortions

Translating an image from a 2D video into a hemispherical or spherical projection map that's viewable from the user at the center isn't easy, but it is something that has practically been solved thanks to distortion.

A typical 180-degree out-of-camera fisheye shot that encompasses everything within the frame will appear as a circle, with black sections in the corners and edges of the circle referencing areas with no visual data available.

By segmenting the video up in a specific way, it can be stretched to fit a 180-degree field of view of the user, both horizontally and vertically within a virtual sphere. This is the simplest way of accomplishing a projection, but it isn't data-efficient due to the corner sections being part of the encoded video, but not actually being used in the final image.

An alternative that eliminates the black sections exists, in the form of an 180-degree equirectangular projection. Created via editing, it warps the image to fill the entire rectangular frame.

When distorted for viewing, this means more pixels are used for the edges of the projection map, meaning more detail for users to actually see.

To create stereoscopic video for each, or a 360-degree video, each 180-degree field of view is often squished into half the available space, allowing both sides to be included within the same frame.

For this scenario, which makes it harder to preserve details in each 180-degree view, warping out the image to the corners to eliminate wasted pixels makes sense.

Reality distortion effects

Swanson had trouble initially determining what Apple changed in its fisheye projection treatment, but did pull up some details about what was performed from monitoring the network traffic of his Apple Vision Pro.

From monitoring alone, he discovered streams were approximatly 50Mbps, encoded in HDR10, at a resolution of 4,320 by 4,320 per eye, at 90fps. However, since immersive videos were DRM-protected, Swanson couldn't view the raw fisheye frames without breaking it.

He was then alerted to the Apple TV+ intro clip of the logo using the same fisheye encoding, but without DRM. This allowed further analysis of Apple's fisheye format.

For a start, rather than using a single video frame to handle two eyes or front and back 180-degree projections, Apple instead encodes stereo video using MV-HEVC. In effect, each 180-degree projection is stored in a separate video layer within the video file.

More unusually, Apple encodes its fisheye content at a 45-degree rotation. The base of the "sphere" is located at the bottom left corner of the frame, with the top point at the opposite corner.

Swanson says this change makes sense, with one good reason being that the diagonal is the longest dimension of the frame and therefore can store more horizontal post-rotation pixels than an unrotated version.

To viewers, the advantage is that the horizon line will have the most pixels available. Since this is where most people will be looking while watching a video, preserving detail in this section is crucial to the viewing experience.

The areas with the fewest pixels to work with in a projection shifts from the middle of the top, bottom, and sides of a normal fisheye to the "corner" sections, which are feasibly less viewed.

Still some mysteries

Despite the additional information, Swanson hasn't cracked Apple's entire process, with some elements still eluding him.

One of these centers around a technique called Radial Stretching, where each degree of an image is stretched to the edge of a square frame, maximizing the usage of the entire frame for the image.

While Swanson has gotten close when processing a raw Apple fisheye frame, it's "not 100% correct." It is proposed that there are some additional logic elements at play along the diagonals to reduce the amount of radial stretching and distortion required, with Swanson's best guess being the use of simple beveled corners.

It's also offered that Apple could potentially be encoding to a specific geometry to add unnecessary complexity, making it harder for others to use the same format.

Swanson is still left with questions about why Apple uses this type of projection format. While Apple may find there are more benefits to doing so, they are still a mystery.

Encoding video for the Apple Vision Pro is just one of the challenges filmmakers face. In March, Canon executives explained that none of its cameras are capable of producing video at the resolution and refresh rate the headset requires.

If Apple is going to expand on how it treats video in the format, it may do so during WWDC 2024 in June .

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