software demo presentation examples

20 Outstanding Examples of Software Demo Videos

Written by sam parker.

Last updated on 1st December 2023

In the fast-paced world of marketing, where capturing attention is paramount, software demo videos have emerged as a powerful tool for showcasing the value and capabilities of software products.

These engaging videos offer a unique opportunity to captivate audiences, communicate key features, and inspire potential customers to take action.

In this post, we’ll lay out 20 of our favourite examples.

From captivating storytelling to sleek user interfaces, these demo videos exemplify the art of presenting software solutions in a compelling and memorable way. By exploring these outstanding examples, you’ll gain valuable inspiration to infuse creativity, highlight key features, and connect with your target audience effectively.

Without further ado, let’s get into the examples! Here are 20 of the best software demos around along with commentary on what makes each of them so effective, memorable, and unique. 

1. SurveyMonkey 

SurveyMonkey has long been a leader in digital data collection and analysis. 

The company was founded in 1999, but much later, in 2017, SurveyMonkey announced a totally redesigned product. 

What better way to tell the world about these big changes than with a software demo video. 

Take notice of how well the brand elements come together to create a cohesive, high-energy tone. 

The fast-paced music, bright colours, and playful graphic elements support and enhance plenty of informative content that shows off tons of features, use cases, and integrations in less than two minutes. 

2. Square 

While software demo videos can be great for product launches, like the SurveyMonkey example above, they can also be a great tool for ongoing user education. 

Square is a great example of how to use a software demo to inform users about helpful features. 

As Square is one of the most popular payment systems for small businesses, most people know what it is. 

But those people might not know about all the features and functionalities that come with it. 

In this demo, Square overlays the actual product interface with a helpful voiceover to explain the details of the app, simultaneously educating new users and adding value to their experience along the way. 

3. Project.co

We love this software demo for many reasons – and not just because we made it for our sister brand, Project.co . 

Project.co is a client-facing project management system that makes it easy to bring teams and clients together to communicate, manage tasks, and manage payments. 

The app has a lot of features that companies look for in a project management tool , which made squeezing them all into a short-and-sweet demo our biggest challenge on this project. Notice how the fast-paced music creates an upbeat energy that makes it easy to follow along with the demo. 

We were able to show off the software’s most important features in just over a minute by presenting those features in use, making it easy for a viewer to see how they could integrate this tool with their team and customers. 

4. Office 365 

Office 365 incorporates storytelling into their software demo video, creating a protagonist – Ms. Coleman – that their target audience (educators) can empathise with. 

Notice how this demo addresses key pain points teachers feel, like tight budgets, task overwhelm, large class sizes, and a general lack of time. 

Enter the story’s hero: Office 365. The demo then walks through how the product addresses all of those challenges to empower Ms. Coleman to do her work better and faster. 

On top of that, the video’s colourful palette and illustration style add playful elements that make this piece fun to watch. 

5. QuickBooks 

QuickBooks shows us another great example of a software demo that begins with the customer problem.

In this case, they chose to focus on invoice management and payment tracking – common frustrations for any business owner. 

Notice how they chose to use graphics instead of actual screen recordings to represent their product. 

Because the QuickBooks app is always in development, their team launches product and interface updates on a regular basis. 

Instead of displaying screens that might quickly be outdated, they use graphics to ensure this video can be used for years. 

6. SEMrush 

Tracking your website traffic can easily become an uphill battle; as if data analytics wasn’t complicated enough, KPIs, CTAs, CPCs, and other acronyms are abundant in this industry, making your web data seem like another language entirely. 

SEMrush breaks through the clutter with clarity in their software demo video. 

They begin to counteract confusion with a simple illustration style, and never crowd the screen with too much information. 

They pair those visual elements with a clear, well-paced voiceover that doesn’t use too much industry jargon, allowing users to easily follow along and understand exactly how their software can empower digital success. 

7. Archilogic 

If you’re looking for a great way to begin your software demo, look no further. 

Archilogic shows how it’s done in their video, which begins with their value proposition: “ Sharing floor plans and models is now easier than ever .” 

Immediately they address the problem they solve, creating interest in viewers who experience pain around sharing architectural plans and models. 

We’re proud to say we created this one ourselves, and we’re extra proud to have proven that great demo videos don’t have to be long; in just 30 seconds, Archilogic’s purpose and value is crystal clear to its target audience.

8. Sprout Social 

What we love the most about Sprout Social ’s software demo is the voiceover; it’s a great template for how to write a compelling script for your demo video. 

As you listen, notice how they tell their story. 

They begin by explaining what the product is (a social communication platform), who the product is for (businesses of all sizes), and what it does (create strong relationships with audiences). 

In the first 15 seconds, this video has already explained almost everything it needs to. 

Even better, it goes on to address multiple key audiences – small businesses , large businesses, government agencies, and more – to show its flexibility, allowing teams of all shapes and sizes to see how the tool could help them improve their social marketing. 

9. Xero 

Xero ’s software demo doesn’t get too in the weeds when it comes to showing off software functionality. 

Instead, it gives a high-level overview of the platform, explaining how easily the app and its core features make daily business operations easier – and allowing viewers to imagine themselves enjoying those same benefits. 

This video is a great example of a demo that’s created for new audiences who have never used the product, and who need a high-level overview of the tool, not the technical details. 

10. Crello 

Quite the opposite of the last example, which gave a birds-eye view of the product, Crello ’s demo video demonstrates to users exactly how to create a design for the first time using their platform. 

This video pairs on-screen text with screen-recorded videos to show viewers exactly how the software functions, how to access features, and most importantly, how easy it is to use. 

Along the way, it uses that text to promote differentiators, like the platform’s 40 formats and 20,000+ templates, making this video both highly informative and super persuasive.  

11. Salesforce 

Salesforce ’s demo is another great example that highlights a specific feature set; in this case, it’s the company’s analytics platform. 

What’s best about this video is that it addresses how various team members within an organisation can use and benefit from the tool, including sales and service representatives, sales managers, executives, and sales operations teams. 

The company makes it super easy for new customers to envision how the product could seamlessly support an entire organisation, not just one part of it.  

12. eBay 

You might be asking, why would eBay need a software demo? 

Doesn’t everyone in the world know what eBay is for and how to use it? 

That’s exactly what makes this video so genius. 

eBay uses a very specific use case that many people can relate to – selling an old phone – to promote their software and earn more users. 

They also use an easy-to-understand three-step approach to communicate how easy it is to make money off an old, broken, or damaged phone in just minutes. 

13. Firefox 

In the past few years, online privacy has become a top-of-mind issue for many internet users.

Firefox played off this global trend by tailoring its product demo to focus specifically on the browser’s enhanced tracking protection, and the privacy and security it gives users.

Their video is super succinct, coming in with fewer than 100 words on screen in the entire video – but its message is clear: Firefox makes security easy.

This demonstration video proves you don’t have to be verbose to make your point. 

14. Slack 

Slack has long been recognised as a highly innovative company, so you’d expect the same from their demo video – and you’d be right.

Most people know Slack and its basic functionalities, but there are so many features that add value to the user experience that aren’t as commonly used, making user education a key marketing initiative for Slack.

This video accomplishes that goal, and explains how to use their Workflow Builder feature to improve and automate communication within the tool.

Slack proves that software demos aren’t just sales tools; they can also be used to improve existing users’ experiences. 

15. Box 

Working in 2020 is faster and easier than ever.

The internet empowers instant connections and communication, and allows people to work collaboratively regardless of location.

But those advantages also come with their own set of problems – like working across multiple time zones, file sharing, and sharing feedback, all while ensuring security and privacy.

In this demo video, Box explains how it solves all those problems and more. Their video walks viewers through a series of real-life use cases, and explains how Box empowers knowledge, information, and idea sharing in each scenario.

It’s a great example of a demo that doesn’t focus too much on the interface, and instead opts to sell the overall software solution. 

16. Grammarly 

Do you still remember your 7th grade grammar lesson?

Neither do most people!

But we all write every day, and unless we’re messaging our friends, it’s important we don’t write text that’s littered with errors and misspellings.

Luckily, Grammarly has the solution.

This software demo for their browser plug-in perfectly overviews the problem and the simplicity of their solution.

We love how it shows a user in action, making them the star of the show, while using graphic overlays of the interface to demonstrate just how easy it is to use. 

17. Ahrefs 

This video from Ahrefs makes our list for several reasons, but the primary one is its memorable animation style.

Notice how effectively it uses this medium to communicate about its product without any voiceover whatsoever – and with very little text on screen.

Also notice all the perfect sound effects , and how they’re flawlessly timed with the graphics you see on screen.

Fun, ambient motion graphics add movement around the edges of the video to ensure things don’t get stale, and real customer testimonials add social proof to this killer software demo. 

18. Rosetta Stone 

Everyone is familiar with Rosetta Stone ; many people might even remember their infomercials from decades past.

But can you explain how their software actually works?

After you watch this product demo, you’ll be able to.

Rosetta Stone’s software demo shares exactly how the platform empowers fast and effective language learning through vocabulary tools, speaking exercises, coaching, games, and more.

It’s a great example of how to use a demo video to explain why your process differentiates you from competitors and makes your approach more effective. 

19. 1Password 

Anyone who uses the internet can relate to the annoyance of password management.

Some people choose simple passwords like 1234, others keep their passwords exposed on sticky notes, and some choose to simply reset their password at every log-in because there hasn’t been an easy way to manage them – until 1Password .

Their software demo video hits on all these key points and more, and positions itself as the solution everyone has been waiting for.

The video also addresses questions most users would ask: How exactly does it work? Is this tool secure?

What about when I need my password on another device, like my phone?

If you’re creating a software demo, consider what questions viewers might have about your product, and explain them in the video like 1Password does. 

20. BigCommerce 

Didn’t think a software demo could have you dancing in your seat?

Think again.

This video, while super simple, is also fun to watch and listen to.

And BigCommerce was right to err on the side of simplicity.

Since their product might be too technical for some non-tech-savvy viewers, they use simple language and graphics to communicate their value.

But they don’t sacrifice excitement for simplicity, showing the perfect balance of communicating a clear message while maintaining a high energy vibe in a demo. 

Final thoughts 

While each and every one of these software demos earned a spot on our list for a different reason, there are some common threads that make all of these videos truly awesome:

1. They address the customer problem: While some brands chose to be explicit in calling out the customer problem and others were more creative, each one of these videos clearly explained exactly what problem their software solves, making it easy for viewers to understand how the product could improve their lives. 

2. They have a simple script: When reading text in a book or brochure, readers can go back and reread sentences that are complex or don’t make sense at the first pass. But video is different. With this fast-paced medium, it’s important to be clear and succinct so your viewers don’t have to watch your video more than once – because odds are they won’t give you a second try. 

3. They let their brands shine: These videos all used bright colours, lively graphics, animated text, and other elements to add vibrancy to the viewing experience. Remember, informative doesn’t have to mean boring. Let your brand come to life in your software demo, and don’t be afraid to have a little fun. 

Now that you’ve been inspired by these 20 amazing examples, you’re probably wondering how you can get started creating your own software demo video.

If so, check out our article, 7 Essential ingredients of an amazing software demo , or check out our software video production page .

Both pages are filled with examples and tips on how to make a software demo that captures your viewers’ attention, explains your tool and its benefits, and – most importantly – earns sales.

Related Posts

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6 Software Demo Presentation Examples That Drive Conversions

What is a Software Demo Presentation?

1. office 365 , 2. employeecycle , 4. grammarly, 5. duolingo, 1. well-crafted demo script, 2. a memorable start, 4. illustrate the business benefits and roi, 5. make it interactive, 6. add visuals, 7. compelling ctas, 8. don’t forget accessibility, do’s and don'ts of creating a software demo presentation, wrapping up.

Does your marketing team want your audience to know the product's features?

Perhaps your customer success team wants to help existing customers resolve their real-time queries.

Maybe your sales team wants to show the product's unique features tied to a pain point before a live demo call. 

Software demo presentations fit throughout the buyer's journey—and across functions. This article will briefly explain software demos, the best software demo presentation examples, and the ingredients that make the best demos. 

A software demo presentation is a visual walkthrough, video, or demonstration of software. Demos are extremely useful for marketing & product marketing teams, sales teams, solution engineers, and account executives to attract new customers and retain existing ones. They showcase the features and benefits of your product to potential customers in a visual and interactive manner.

About 88% of consumers believe interactive SaaS demos help them make better purchasing decisions. And it's pretty easy to understand their growing popularity. Software demo presentations allow potential customers to experience the product hands-on and review its many features without spending much time signing up or setting up a new account. This helps them reach the "aha moment" without encountering a paywall, subscription or sales demo. This, in turn, helps build trust and confidence and facilitates a shorter and more efficient sales cycle.

Let’s move on to the best software demo presentation examples and learn from them. 

6 Software Demo Presentation Examples

Software demo presentations can be used for varied use cases. Whether you’re looking to boost customer engagement, increase conversions, or bring in more revenue, you need a stellar demo of your software product. Here are some great examples from leading brands.  

Office 365 uses a protagonist – Ms. Coleman, in their demo video. Through engaging storytelling, the demo tackles common pain points experienced by teachers—tight budgets, task overload, large class sizes, and time constraints. The demo effectively illustrates how the product addresses these challenges, empowering Ms. Coleman to enhance her efficiency and productivity.

What makes it stand out?

This software demo presentation example stands out for its masterful combination of storytelling, visual aesthetics, and clear communication. It effectively highlights the platform’s specifications, functionality, and accessibility. 

Employee Cycle, a leading platform for HR data visualization, is another example of an interactive self-serve product demo. This demo guides HR professionals through their comprehensive analytics hub. It ensures users effortlessly grasp the platform's capabilities, streamline onboarding, and effectively utilize features for visualizing and optimizing HR data. 

This interactive demo provides a hands-on approach for HR professionals to understand the platform's capabilities. This immersive experience ensures that users can actually use the platform before making the buying decision.  

Slack uses its interface to demonstrate what it can do for its users. Slack’s product demo takes users on a guided journey highlighting the key benefits, such as initiating channels, integrating tools, and fostering collaboration while demonstrating how to accomplish tasks effectively.

What sets Slack demo apart is how it steers the conversation. The demo seamlessly guides prospects through each section even without a sales rep.

Grammarly product demo videos stand out for their persuasiveness. It is one of the best software demo examples showcasing the product’s USPs. This software demo perfectly overviews the problem and showcases the simplicity of their solution. This demonstration effectively showcases the product's capabilities and demonstrates how it solves day-to-day writing problems.

The real-life footage featuring actors in everyday situations enhances the viewer's understanding and engagement

Duolingo starts its software demo with social proofs. It also uses animation to take precedence over screenshots to demonstrate the platform's functionality. With a runtime of 41 seconds, Duolingo is a great software demo example of “Short Is Sweet”. The demo covers features, benefits, and why it's better than competition without being boring or long. 

Duolingo includes statistics and hard facts showcasing its effectiveness. It leaves viewers confident about the app's ability to facilitate language learning.

Strell, an AI-powered SEO content optimization platform provides self-serve demos and product tours. It uses SmartCue to create an interactive product demo that allows users to understand the depth of their AI-driven SEO tools, showcasing how real-time data analysis can enhance content optimization.

Strell enables its users to dive deep into their platform. Giving a first-hand experience of the platform allows prospects to understand how the nuances of AI-driven SEO align perfectly with their requirements. 

8 Essential Components of a Software Demo Presentation

An excellent software demo presentation includes some must-have components to win over your prospective customers. We recommend making sure your demo consists of the following eight elements.

The demo script is a foundational ingredient that can make or break your interactive demo. It should be captivating enough to capture your prospect’s interest. You can enhance the script with engaging elements like GIFs, humor, sales memes, rich text, movie or sports references, etc.

Start your software demo with something that grabs the viewer's attention. It can be a stat related to their specific pain point, a question related to their pain point, a quote, or successful customer stories.

3.  A solution to a problem

Your product exists to solve your prospect’s problems. Don't just guide them on the features and functionality of your product in your software demo. Instead, help them understand how your product solves their problem.

Apart from covering the basics, your demo should clearly illustrate the ROI. You should answer how much time and money your product can save and how it will drive efficiency. This will make your product stand out. 

Prospects get onto sales calls two weeks faster when they view an interactive demo. Interactive product demos help create engaging experiences that showcase the value your audience is looking for. They also help them understand how your product solves their pain points.

Attractive title screens, characters, motion graphics, and transitions can make your software demo more interesting. It can transport viewers to fantastical worlds, evoke specific emotions, and build engagement. 

Do you want your prospects to download a resource, contact sales, request pricing information or sign up for a free trial? The call-to-action for your software demo should align with what you want to achieve from your demo presentation. In addition, the placement of the CTA should also be thought about carefully. It's a good idea to place a secondary CTA in the middle of the demo for customers who might not reach the end. 

Use the right titles, tags, captions, descriptions, and alt texts to make your demo more accessible. Captions and transcripts can benefit people who speak different languages, have different accents, or prefer to consume your content differently. 

Now that you understand the components of a great software demo presentation, we will discuss the do’s and don’ts you should keep in mind while creating product demos.

By now, you know software demo presentations make your and your teams’ lives easier. However, to tap into their benefits, you need to tap into your buyer personas, pick key pain points your product solves, and use a robust tool to create these demos quickly. Smartcue is one such interactive product demo software that helps you take your demo game a notch higher! You can create product demos in minutes and close deals faster than ever. 

Ready to take SmartCue on a test drive? Book a call with us and Try SmartCue for free!

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Demo Presentation Template

Captivate your audience by delivering a professional product demonstration. Show customers or investors how your product or service will benefit them.

Trusted by 65M+ users and leading companies

About the Demo Presentation Template  

This Demo Presentation Template helps you get your flow of ideas across easily and professionally. With this template, you can show potential and existing customers what your product or service can do.

When you have a visual presentation showing how your product works, customers can better understand how it solves their pain points. Use a demo presentation to enhance your sales presentation and stimulate interest in your product.

What’s a demo presentation?

A demo presentation is a meeting between your business and a client (or potential client) in which you showcase and present a product or service. It typically includes a full run-down of the product’s key selling points, uses, target audience , and other relevant features. 

The aim of a product demo is to demonstrate your product’s selling power and hopefully win over the client in question with a deal. It’s all about showing your product in the best possible light and answering any questions the client may have. 

An amazing demo presentation should inform, enlighten, and excite your client. 

While it’s important to be vocal about your product’s highlights and potential, a big part of any product demonstration should include a fair degree of listening. The essence of a demo presentation is to bring life to your business’ product or service and inspire clients to take action. 

What should a demo presentation include?

Miro is the perfect online presentation creator . When putting together a demo presentation, the following several boxes need to be ticked: 

Excellent product/services knowledge

If you don’t know your product inside and out, clients will be able to tell, and they’ll be put off as a result. Make sure to conduct a thorough analysis of your product well before the presentation starts. You need to be able to clearly communicate the product’s attributes and confidently answer any questions.

Real-life examples and scenarios

Clients will gain a much stronger impression of your product if they feel they can apply it to their own lives or businesses. Providing real-life examples of how they can benefit from your product is a crucial aspect of any demo or prototype presentation.

Effective visual aids

Make it even easier for clients to fall in love with your product by providing effective, well-designed visual aids. From infographics and images to demo videos, visual aids can make your presentation more impactful and increase the client’s likelihood of conversion. 

When to use a demo presentation

A demo presentation is helpful for connecting with clients. Just about every product and service can benefit from a strong presentation, such as: 

A sprint demo presentation. Within the Scrum framework , a demo presentation comes at the end of a sprint. Sprint demos are needed to showcase progress and project status to stakeholders who are invested in the outcome.

An app demo presentation. This type of presentation is especially useful if you’re trying to find investors for the development of an app. It sheds light on the potential app’s revenue and social impact.

A prototype presentation. A prototype presentation is also useful for gaining support from investors for a still-developing product. By presenting a prototype, you can summarize the problems your product is trying to solve and improve investors’ overall understanding of your product.

How to use the Demo Presentation Template  

If you’ve never created a demo presentation before, using a template can be tremendously helpful. Follow these simple instructions to make the most out of Miro’s Demo Presentation Template: 

Step 1: Fill in your template

You’ll need to fill in your template with information for each slide. You might include the following information in your slide deck:

the product’s identity

the target market

the revenue potential

key selling points 

potential risks along the way 

Step 2: Edit and customize 

Whether you’re creating an app demo or prototype presentation, this customizable template can suit your needs. Edit, refine, and polish the order, layout, visuals, and structure of your Demo Presentation Template to suit your business and what it offers. 

Step 3: Brainstorm ideas and collaborate

With Miro’s presentation mode , you can preview your entire presentation as a team. With an easy-to-navigate structure and flexible framework, your demo presentation plan can evolve and be improved with ease. When you’re ready for your final presentation, simply select this mode and use the forward and back arrows to move smoothly through your presentation.

Tips for a great demo presentation

Whether you’re delivering a sprint demo presentation, an app demo presentation, or a prototype presentation, here are a few helpful tips to bear in mind: 

Know your product well. Uncertainty and lack of knowledge aren’t going to win over clients. You want to demonstrate confidence, diligence, and professionalism. Make sure to do your research well and have answers prepped for questions you might be asked.

Have a clear intro, middle, and conclusion. Using a storyteller structure in your presentation can make it more digestible to clients. Use visuals and clear communication to break down your product’s features into distinctive, cohesive sections.

Listen well. Even though this presentation is about your product, it’s important to leave some room for others to speak. This will make the presentation more conversational and allow clients to flesh out your product from their perspectives.

Don’t be distracted. When delivering a professional demo presentation, you want to emulate reliability, uniformity, and expertise. Maintain strong eye contact and stay focused on the presentation’s goals. Make sure your connection is strong, especially if the presentation is virtual .

How do you start a demo presentation?

Your demo presentation should start with a brief description of its agenda. Then, dive into your intro, work your way into the main points, and end with a conclusion or call to action. An open Q&A session can be held at the end.

How do you prepare for a demo?

Prepare for your demo with lots of research on your product/service and the clients you will be presenting it to. The more you know about these things, the more influential your presentation will be.

What makes a good demo presentation?

An effective demo presentation should include relevant and accurate information about your product. The presenter should have great communication skills and use strong visual aids. Your demo presentation should have a clear structure and logical flow — which you can get using this Demo Presentation Template.

Get started with this template right now.

Product Roadmap Presentation Template

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Use the Product Roadmap Presentation Template to outline your plan for product development. Whether starting from scratch with a new product or updating an existing product, delivering a roadmap presentation aligns your team and keeps partners in the loop.

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The Guide to writing a Winning Demo Script that Converts

Your product demo is one of the most essential parts of the sales process, and your demo script is the foundation on which your live demo is built.

It's no secret that a good demo script can make or break your deal.

If your foundation is shaky, your live demo is likely to fall apart at the seams.

What you need is a good blueprint: a set of guidelines to create a demo script that can act as a solid foundation for the success of your demo presentation.

So how can you give yourself the best chance of success in your next product demo?

We’ve got you covered: We're here to give you the rundown on how to plan, create, and prepare a winning demo script well before your pitch.

Let’s dive in!

What is a Demo Script?

A demo script is a written guide used during a demo presentation to outline the narrative of the visuals being presented.

It prompts:

• What your main messaging should be
• Customer pain points, solutions, and product benefits
• Chronology of visuals

that are to be covered during the demo presentation.

Since the purpose of a demo is to ‘wow’ and win over your client, your demo script provides a structured and consistent way of presenting your product.

After your demo, your prospect should think…

Typically, your demo script should include an overview of the product, its key selling points, and how it solves specific pain points for the customer .

It may also be wise to include objection-handling techniques to anticipate and address concerns or objections the customer may have during the actual demo.

If you’re a sales rep or a demo specialist, having a well-designed demo script will help you deliver a more effective product demo – which is likely to lead to higher conversion rates for you and an improved customer experience for your prospects.

The Importance of Demo Scripts

Product demos have grown to become increasingly important – they’re among the top three things buyers refer to the most when making the decision to purchase any software.

And what’s even more important is being ready with a good script to present your demo.

It’s vital to be prepared – better safe than sorry , right?

The benefits of demo scripts are endless.

Here are 5 things that are the most important:

• Consistency: Demo scripts ensure that the general messaging of each demo stays consistent – so that your potential customers don’t get confused over the long run.
• Clarity: Having a demo script ready ensures that your product’s key features and benefits are clearly communicated to your prospect. This helps them better understand how your product can solve their specific pain points and why it's worth investing in.
• Efficiency: By providing a structured way to deliver your demo presentation, demo scripts help you to maximize the time-to-value (TTV) for your prospects.
• Personalization: A demo script also gives you the space to customize your demo so that it fits the specific pain points, needs, and interests of your prospect.
• Objection-Handling: A good demo script will also enable you to anticipate and address objections that may come up when you present the sales demo – thus helping to build the prospect’s trust and confidence in your product and increasing your chances of making a successful sale. ‍

Let’s look at some key things you need to make a note of before you create an awesome demo script.

Factors to Keep in Mind While Creating Software Demo Scripts

Here are a few things you should prepare in advance and remember when you’re creating your software demo script:

• Your product-prospect fit ‍

We’ve all heard of product-market fit – but what’s product-prospect fit?

Essentially, it’s taking the time to understand your prospect's unique situation – their biggest pain points, their needs, and requirements – and tailoring your demo script accordingly to highlight how your product solves their problem.

You want them to think…

Use what you know about the prospect from your initial discovery call, and do additional research about their industry. Armed with this knowledge, you can personalize your demo script – and achieve product-prospect fit!

Samia May , Account Executive at Napta , says:

“It is important to define the specific characteristics of your persona/interlocutor before the demo and the different stages of the meeting. An excellent customization of the content will be the key to the success of your demonstrations. What are the issues of an operational user vs. the issues of a tool manager user? They are certainly not the same. The objectives are different, and it is up to you to orientate the added value according to the uses of each one so that your demonstration is as impactful as possible.”

This kind of targeted approach can make all the difference in securing a successful sale.

• Social proof: To use or not to use?

Showcasing big-name social proof could actually turn off prospects and lower your close rate by up to 22% compared to sellers who don’t do this.

Most prospects are unlikely to identify with large corporations.

What do they want instead?

To see themselves in the product.

Here’s how to use social proof techniques efficiently:

Highlight 5-7 customers within your prospect's industry and level who faced similar challenges to your prospect, demonstrating how your product solves their pain points.

Don’t miss these things when you’re working on your demo script:

• Objection handling: Anticipate and address common objections that the target audience may have, such as pricing, integration, or complexity.
• Engagement: Don’t just write out a dry recitation of features. Keep the target audience's attention and make the demo more memorable by writing an interactive script.
• Length: Be concise and to the point without overwhelming the target audience with too much information. A good rule of thumb is to keep the demo to around 30 minutes or less.
• Refine and Practice: Practice your demo script before delivering it to your prospect. Refine it based on feedback and data to make it more effective and relevant to the prospect.

By keeping these factors in mind, you can create a software demo script that effectively communicates the value of your product to prospects and helps to drive sales and revenue for your business.

Let’s take a look at how to actually structure a demo script template.

How to Structure a Software Demo Script

A good demo script should:

• Demonstrate the value of your product to prospective customers
• Explain how your product works and addresses customer pain points
• Help you build a rapport with potential buyers

A predetermined demo script template will improve the flow of your presentation and convey your confidence and preparedness.

Here’s a structure you can follow:

Introduce your main message

The goal of the introduction is two-fold:

• Build credibility and a good rapport with your prospect
• Capture the prospect’s attention and set the stage for the rest of the sales demo

To ensure these goals are met, here are a few things you should mention in the intro:

• The main message: This should be your value proposition. How does your product solve the prospect’s pain points?
• To build credibility, highlight previous experience of how you’ve solved similar pain points for businesses in a similar industry and at a similar scale as the prospect.

Your introduction has to be brief, impactful, and engaging – end with a question to keep it interactive.

You can then flow into the details of your product’s benefits.

Tie your product’s features to the pain points

This is the stage where you sustain the prospect’s interest and have to build their trust and confidence that your product is going to solve their problems.

Don’t: List your product’s features and benefits in detail. That serves no purpose.

Do: Focus on the pain points of the target audience and how your product can address them, using examples and data to show your prospect the impact.

VP of Business at Mailmodo (YC S21) Zeeshan Akhtar suggests:

“If you have a software with many features, try to organize the demo into multiple sections. Don’t go too deep into any one feature and leave out the rest. Instead, create detailed videos for other features without complicating the main demo.”

Don’t: Monologue.

Do: Engage your audience by asking relevant questions or leading with a question.

Showmanship: The AHA! Moment

Now that you’ve maintained the prospect’s interest and built their trust, you need one last thing to make sure that your product is going to be unforgettable.

That’s your AHA! moment – the moment you want your customers to remember.

Here’s where you exercise showmanship!

Show, don’t tell: Think back to Apple and Nike commercials.

Showing your product’s best features in action can be really powerful – it proves that your product is an invaluable solution for their business by painting a clear picture of how it addresses their needs.

By personalizing your demo, you can show your prospects that you truly care about their business and you want to help solve their challenges. It also makes it easier for your prospects to visualize how their organization could use the product.

Storylane is a no-code product demo software that allows you to create interactive and engaging demos by just dragging and dropping visual elements.

Try it yourself👇

With Storylane, you can:

• Build a frontend copy of your SaaS product
• Stitch the pages together and create a sequential flow
• Customize the text, images, and other elements on each page
• Create a fully functioning product demo in just a few minutes of your time

Depending on your prospect’s industry and their main business challenges, you can change the screenshots or their order. You can even change the data in your product demo to ensure it’s relevant to your prospects.

Reinforce the main message and close with a CTA

When concluding your demo, reinforce the main message and emphasize the value of your product. Keep the conclusion concise and focused on the key takeaways for your prospect.

Depending on the response, include a clear call-to-action – whether it’s getting them to sign up for a free trial, scheduling a follow-up call, or the next steps to finalize the paperwork.

Examples of Effective Software Demos

Let’s take a look at some great public demos that you could take inspiration from:

Gong – Revenue Intelligence

• Hits customer pain points and highlights how the product solves them
• Offers the option for a prospect to book a personalized demo

Toplyne – PLG Growth

• Interactive demo: Led to an increase in the number of high-intent prospects
• Simple sentences and emojis: Keeps the prospect’s interest
• CTA: At the end of the demo, prospects are directed to a free trial sign-up form

Gladly – Customer Support

• Realistic interface: Helps the prospect picture themselves using the product
• Asks questions that hit pain points and highlights how the product solves them

Stairwell – Cybersecurity

• Checklist: To engage the prospect from the very beginning by gamifying the demo
• Guiding with an example: Gives prospects a clearer picture of the product in action

Ignition – Client Engagement and Commerce

• Lead Capture Form: Before the demo starts for lead nurturing and scoring
• Offering tips along the way to connect with prospects and demonstrate the product in a more engaging manner
• CTA for starting a free trial at the end of the interactive demo

These companies have created effective public demos by focusing on the product's key features and benefits, showcasing its value in a tangible way to engage and inform their audience.

Let’s go over everything you need to do to ensure your demo script stays on point!

Checklist for a Winning Software Demo Script

Refer to this checklist to make sure you don’t miss out on anything when you’re writing your software demo script!

• Know your audience: Tailor your demo to address your prospect’s specific needs and show them how your product can solve their problems.
• Start with a hook: Capture your prospect’s attention from the start with an attention-grabbing opening that highlights the value of your product.
• Hit the pain point with real-life scenarios: Show your audience how your product can help them achieve their goals and solve their problems.
• Be interactive: Engage your audience by asking questions and encouraging feedback.
• Show, don't tell: Use visual aids such as screenshots, videos, and infographics to demonstrate your product's features and benefits.
• Focus on benefits, not features: Instead of focusing solely on your product's features, highlight the benefits it can provide to your audience. Show them how your product can help them save time, increase revenue, improve their processes, or more.
• Include customer success stories: This social proof technique helps you build credibility as a reliable product, but avoid using big-name social proof. 
• End with a call to action: End your demo with a clear call to action, such as signing up for a free trial or scheduling a follow-up call. This will encourage your audience to take the next step in the sales process.
• Practice, practice, practice: Finally, practice your demo script until you feel comfortable and confident presenting it. This will help you deliver a polished, engaging demo that resonates with your audience.

By following this checklist, you can create a winning software demo script that engages your audience and helps you close more sales.

‍Crafting a demo script that converts is crucial to the sales process.

To sum it up, let’s hear from Jamie Cohen, Co-Founder at SalesCompete :

"When writing a software demo script, be mindful of focusing on the value your tool provides rather than going through a simple list of features one by one. Have an idea of the overall narrative- the story you want to tell and the point you want to get across. Ensure the script flows naturally from feature to feature, with the content and copy itself focused on telling use cases tying back to that overall narrative."

The key is to cater to your prospect’s needs as best as you possibly can and create a sales pitch that they can engage with. Remember to use clear and concise language, go heavy on the visual aids, and provide a call to action at the end of your script.

And don’t rush it: Take the time to create a winning sales demo script that truly resonates with your prospect and helps drive conversions.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."

—CHRIS LANCASTER, SUPPLY CHAIN PROJECT

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15 Best Software Demo Videos & Examples: Must-Watch (2024)

Software has become integral to our personal and professional lives. From productivity tools to entertainment applications, software is crucial in enhancing our efficiency and enjoyment.

However, with the constant evolution of technology and the vast array of software options available, it can take time for users to grasp the full potential of a particular software application.

Good thing software demo videos are powerful tools that provide users with a visual and interactive way to learn about a software product’s features, functionality, and benefits.

Here are some of the best software demos worth your time and attention, representing the pinnacle of what software demo videos can achieve.

Top 15 Software Demo Videos Worth Watching

Average Pricing : Starts at $5000

Target Industries : SaaS, E-commerce, Industrial , Non-Profit, Finance, Seed Startups, Series Startups, Retail, Established Enterprise, and more

Collaborated With : Anchor, RemSense, Airtable, Freshbooks, EasyAgile, Spotify, Uber, Square, Vimeo, Digital Ocean, and more

What Makes It Stand Out : In less than 80 seconds, Anchor’s software walkthrough video for podcasters is a standout example of a software demo video.

The narrator’s delivery is steady and comprehensible, ensuring viewers can easily follow the instructions.

Its animation, clear script narration, meticulous explanation of software functions, optimal length, and audience-centric approach collectively contribute to its technical excellence.

It educates and empowers its viewers to maximize Anchor’s capabilities.

Our team [ 1 ] specializes in crafting exceptional demo videos tailored to your specific requirements. Use our  VidiFit Quiz  and get transparent pricing upfront for free!

2. RemSense

Target Industries : SaaS, E-commerce, Industrial, Non-Profit, Finance, Seed Startups, Series Startups, Retail, Established Enterprise, and more

What Makes It Stand Out : The collaboration between our company, Vidico, and RemSense has resulted in an exceptional Software Walkthrough video showcasing the remarkable details and advantages of their platform, Virtualplant.

It serves as an informative and compelling resource for viewers, helping them maximize the benefits of this innovative platform with a screen.

The video’s concise and well-structured script narration keeps the audience engaged and informed.

3. SurveyMonkey

Target Industries : E-commerce, Retail, Education, Established Enterprise, IT, SaaS

Collaborated With : Undisclosed

What Makes It Stand Out : SurveyMonkey, a stalwart in digital data collection and analysis since its establishment in 1999, underwent a significant transformation in 2017 when it unveiled a completely redesigned product.

Unlike traditional videos with narration, this great video relies solely on visuals and background music to convey its message.

The fast-paced background music injects energy into the video, keeping viewers engaged throughout its less than two minute-video demo.

Target Industries : Artificial Intelligence

Collaborated With : Confidential

What Makes It Stand Out : One prevalent mistake often made by business owners is assuming that a product demonstration alone will suffice for potential clients to grasp and immediately purchase their offering fully.

The demo video shows the product’s key features and the product value, especially when the product is relatively new to the market, to help generate more sales.

A stellar example of achieving this balance between demonstration and explanation can be found in this product demo video.

Beyond mere demonstration, the video takes the extra step of elucidating the product’s benefits. It articulates how the product addresses pain points, enhances efficiency, or solves user problems.

5. Paypal Digital Wallet

Target Industries : Finance, IT, Established Enterprise, Personal

What Makes It Stand Out : PayPal, a familiar platform for many of us, has undoubtedly simplified financial transactions, whether for personal use or business management, by creating product demo videos.

It encompasses all the app’s functions while keeping viewers engaged, informed, and entertained—a valuable approach for any demo video aiming to make a lasting impact.

6. Project.co

Target Industries : Project Management, Established Enterprise, Retail, Education, Sales

Collaborated With : LinkedIn, Facebook

What Makes It Stand Out : Project.co simplifies the process of uniting teams and clients for seamless communication, task management, and payment tracking using product demos.

Take note of how the lively, fast-paced music injects a sense of upbeat energy into the video, making it effortlessly engaging for viewers to follow along with the demonstration.

This approach ensures that viewers understand the tool’s value and feel inspired to integrate it into their workflow.

Target Industries : Project Management, Automation, Admin, Security, Sales

What Makes It Stand Out : Design is not just a feature or one word to describe the business but a potent weapon that Asana wields with exceptional skill.

From outstanding product design to a well-crafted website and, notably, impeccably designed software demo videos, Asana excels in every design aspect.

Asana’s emphasis on design in its application, website, and demo videos demonstrates the profound impact that aesthetics can have on the perception and success of a product.

8. Google Assistant

Target Industries : Lifestyle, E-commerce, Personal, Established Enterprise, Sales

Collaborated With : Google, Spotify, Nike Run Club

What Makes It Stand Out : Google Assistant [ 2 ], a feature familiar to Pixel phone and Google Home users, can be a bit of a mystery to those who need to be more familiar with it. Fortunately, Google has created a video that breaks it down in the simplest terms.

The narration goes a step further by addressing potential privacy concerns and explaining the virtual assistant’s functions. It’s a concise yet comprehensive video demo you can see and watch on platforms like YouTube or Facebook.

9. Office 365

Target Industries : Education, Established Enterprise, Startup, Lifestyle, Industrial, Sales

Collaborated With : Microsoft

What Makes It Stand Out : Office 365 [ 3 ] has masterfully leveraged the art of storytelling and demo videos to convey its significance and specifications to its audience.

Office 365’s video demo brilliantly combines storytelling, visual aesthetics, and clear communication to convey the importance and impact of its product.

It highlights the platform’s specs, functionality, and accessibility, making it an inspiring and informative demo video for educators.

Target Industries : Infomation Technology, Security, Integration, Sales

Collaborated With : Adyen, Endeavour, NBC Universal

What Makes It Stand Out : Figma, a game-changer in the industry, managed to conquer a highly competitive market and win users’ hearts in record time using multiple demo videos.

From the very first second to the final moments, the content speaks directly to its target audience. It’s a visual masterpiece, brimming with colors, shapes, and design elements that resonate profoundly with designers.

The video effectively communicates its message without audio, showcasing an innate understanding of the design community.

11. Webflow

Target Industries : Design, Localization, CMS

Collaborated With : BBDO, Dropbox, TED

What Makes It Stand Out : Webflow offers users the remarkable capability to design websites without coding. What sets their demo video apart is the skillful blend of humor and creativity that it employs.

It captures attention, engages the audience, and entertainingly communicates the product’s value.

They feature how humor can be a potent tool when used strategically to enhance the marketing message and create a memorable and engaging experience for the business.

12. RingCentral

Target Industries : Lifestyle, Personal, Established Enterprise,

Collaborated With : Telus, BT, Vodafone

What Makes It Stand Out : RingCentral, the all-in-one solution for consolidating calls, messages, and emails, presents an enticing demo video that excels without needing voiceover but instead relies on soothing background music.

Before clients purchase from your business, the video can ingeniously employ 3D animation to bring the various elements of its user interface to life and help increase sales and engagement [ 4 ].

This dynamic visual approach not only captivates viewers but also serves as an effective tool for educating them on how to navigate and utilize the app’s specs and functionality.

13. Grammarly

Target Industries : Education, Personal, Startups, Established Enterprise

What Makes It Stand Out : When collaborating with clients to create product demo videos , we often inquire about their preferences, including the videos they like and dislike.

Grammarly’s video challenges conventional wisdom about certain video styles, proving that even typically disliked formats can be practical when executed creatively and purposefully.

While it may initially seem like Grammarly’s example follows the conventional format of an explainer video, it’s evident that the “this is Tyler” approach works exceptionally well in this context.

This is a valuable lesson that one should never say never in advertising.

Target Industries : Design, Graphic Tools, Established Enterprise, Personal, Education

What Makes It Stand Out : This particular demo video from Canva addresses these concerns proactively, not to mention their impressive visuals.

Customers want to be confident that if they invest in a product, their assets and projects will remain secure even if the company faces financial challenges.

Simultaneously, it demonstrates how the product works, offering a comprehensive and reassuring overview of its details and benefits.

Target Industries : Finance and Accounting

What Makes It Stand Out : Xero’s video takes a strategic approach by avoiding diving too deeply into the technical intricacies of its functionality in its video solution.

Instead, it provides a high-level overview of the platform, focusing on how seamlessly the app and its core details simplify daily business operations.

By doing so, the video invites viewers to envision themselves enjoying the same advantages.

It recognizes the need for a high-level overview that emphasizes the unique features of the new software rather than getting bogged down in technical details.

Why Work With Vidico

Transparent costing of product demo videos.

Vidico provides clarity regarding pricing for product demo videos.

You can expect transparent and straightforward cost estimates, ensuring that you clearly understand the investment required for your project.

Unlike other production companies, we don’t have hidden fees- everything is accounted for, and you will get to know it before the design process even starts!

Try our  VidiFit Quiz  today for free and get a transparent price for our demo videos.

Exceptional Quality

Quality is our hallmark. We take pride in delivering product demo videos of exceptional quality. Our company has been around for a while, and we mean business.

Our commitment to excellence ensures that your video will stand out and leave a lasting impression on your audience. We will ensure that the videos we will create are screen-ready and help boost sales.

Whether live-action or animation, we create exceptional video demos you can post on platforms like Facebook and YouTube for your target clients to watch.

Skilled Team for Product Demo Video

Our team comprises highly skilled professionals with expertise in creating compelling product demo videos. Creating world-class videos for your brand can be made easy with Vidico.

From concept development to production, script writing, and post-production, our team is dedicated to effectively bringing your vision to life.

When you choose Vidico , you’re partnering with a team that values transparency, solution, quality, and expertise to deliver outstanding product demonstration videos to boost sales.

What is a software demo?

A software demo is a visual presentation or video showcasing the product’s functionality.

The video provides viewers with a firsthand look at how it works and its key features, a solution to help them understand its value and potential applications of your business.

Using a video, communicating product value can be done quickly. Animation is a popular choice, but we can create live-action videos to help you increase sales.

How long should a software demo video be?

The ideal length for a software demo video typically ranges from 1 to 3 minutes. The duration depends on the complexity of the software and the depth of information conveyed.

Striking a balance between providing comprehensive insights and keeping the video content concise is essential to maintain viewer engagement.

Moreover, utilizing a software demo script template can streamline the creation process, ensuring key features are highlighted effectively within the desired time frame.

If you need professional help reaching new customers and speaking about your product value, our company can give you a top-notch service and price. Double click our  VidiFit Quiz  and get transparent pricing and consultation for free!

Why is software demo important?

Software demos are essential for several reasons. Firstly, they offer hands-on experience with the software, allowing potential users to explore its capabilities before they purchase or make sales.

Secondly, creating a video can be an effective marketing tool, showcasing the product’s value proposition and pain points.

Lastly, it can help reduce customer support inquiries by addressing common questions and concerns upfront, improving user satisfaction and adoption rates. We can create screen-ready videos and post them on your website, YouTube, or other platforms.

In Conclusion

Software videos play a pivotal role in modern marketing and user engagement strategies. They provide a dynamic and effective means of showcasing software functionality, benefits, and features to potential users.

These videos offer an immersive experience, helping viewers understand the software’s value and applications, ultimately influencing their purchase decision-making.

If you’re considering creating a software demo video for your product, Vidico is here to help. Our team specializes in crafting exceptional demo videos tailored to your unique needs.

To explore pricing and discover the ideal video type for your requirements, you can use our  VidiFit Quiz  for a personalized assessment.

References :

• https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
• https://assistant.google.com/
• https://www.microsoft.com/en-us/microsoft-365/microsoft-office
• https://www.forbes.com/sites/jiawertz/2022/10/30/how-to-increase-engagement-through-video-marketing/

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14 best product demo video examples (that are easy to recreate)

Easily scale your video production in 120+ languages.

Creating a product demo that clearly explains your offer, resonates with your target audience, and gets you more customers can feel more daunting than scaling Mount Everest's snowy peaks in flip-flops. But hey, you're doing marketing, and that's the job!

Here's the good news: Making product demo videos that convert is not mission impossible.

The demo videos below show you how to create "sign me up" magnets packed with engaging storytelling and visuals. They're all great examples that you can draw inspiration from, use as templates for your own video, and share with your team.

We know you're here to watch, not read, but if you're interested in peeling back the curtain on what makes these videos so effective, check out the commentary text. We've walked you through the key parts of each demo video and why they're worth your attention so you can create impactful demo videos with more clarity and confidence. 👇

What are product demo videos?

Product demo videos are relatively short videos that walk viewers through how a product or service works, telling the audience exactly what it does and why they need it. 

These videos mention key features and emphasize benefits with engaging visuals and clear explanations. They spark interest in viewers browsing your website, scrolling social media, or attending a sales pitch.

Often, B2B SaaS companies create product demos to sell to leads and convert them into customers. Typically, a software company will record a live demonstration webinar — like an actual Zoom call — and repurpose it as educational video content. 

Product demo videos can involve different techniques. You can create product demo videos with live-action footage, animations (either 2D or 3D) or even just a slideshow with a presenter. As you'll see in each demo video below, the goal is to make a product or service stand out through a compelling walk-through.

What makes a good product demo?

A good product demo introduces a simple solution to the viewer's problem. It uses engaging visuals, product or service features, and stories to demonstrate how the offering solves the audience's pain points. The best product demo videos tell enough to convince without overwhelming the audience and end with a clear CTA on what to do next.

When you start creating videos, stay under the 30-minute waffling zone and correlate their length with the audience's awareness level: 

• For low awareness , create short one to two-minute demos that spark interest and leave them wanting more. 
• For high awareness , you can create videos of five minutes or more. Dive deeper into how the product works or helps, address specific needs, and showcase its complexity. 

The format you choose depends on the goal of your video. For example, an animated product demo video typically will be shorter and provide an overview. This means it's great for product awareness and lead generation. On the other hand, a webinar-style video can dive more deeply into the product's features and benefits providing the information someone needs to convert into a customer.

14 outstanding product demo video examples

Ready to be inspired? Here are 14 product demo videos exemplifying the perfect blend of clarity, storytelling, and visual engagement. Watch and learn how these masters of the craft showcase their offerings.

1. Food delivery promo by Magic Meal

Forget dry, boring demos and emulate this Magic Meal video that feels like a breath of fresh air. Blending product marketing appeal with valuable info, the video lasts less than two minutes. But in that time, it hooks you in and motivates you to change your life with their food delivery service, bite by bite.

This video demo ditches the hard sell and takes you on a relatable journey to transform your eating habits. Notice how it taps into the universally appealing idea of a glow-up.

Magic Meal positions itself as the solution to slaying the everyday woes of meal prep and handling dietary restrictions. The problem-solving angle makes the product demo video informative and highly relevant to the audience.

At the end of the product demonstration, we're left with a warm invitation to start the wellness journey. Now, that's how you seamlessly transition from story to call-to-action.

2. AirTable product demo video

Many software product demos put you to sleep faster than a counting sheep convention, relying mostly on some dull screen recording. But Airtable shows off its cool software without putting viewers to sleep. And they do it by opening with a real-world example of managing a fashion brand's campaigns and assets.

This video demo shows how Airtable could fit into your work life by providing examples you can relate to. It demonstrates the software's benefits and ease-of-use value proposition as clearly as day.

The voiceover artist makes the narration feel like having a friend explain things. Thanks to the personal approach, you stay hooked throughout the entire software demo video and feel excited about Airtable less than five minutes in.

3. App promo video by BankScout

Want a short, attention-grabbing demo video that explains your product in less than a minute? BankScout app's 26-second promo video packs a punch with concise messaging, a clear value proposition, eye-catching visuals, and a personal touch from a friendly face.

Short attention spans? No problem. In mere seconds, BankScout introduces its app, highlights its unique selling points, and addresses security concerns, which are critical for a financial app and help build trust with the audience.

Phone snippets mixed with a friendly voiceover keep things dynamic and easy to follow. This short and sweet product demonstration video is a gem — it shows you exactly why you need it in your life.

4. Risk assessment & method statement live demo

HandsHQ took their software product demo live on Zoom and recorded it for further use. This real-time interaction allows the presenter to address questions as they pop, clarify doubts, and tailor the presentation to the audience's interests on the spot.

As a 26-minute presentation, this product demo video walks viewers through the HandsHQ software, covering everything from the initial login to creating and managing risk assessments and method statements (RAMS). The scenarios and examples relate to the audience's daily tasks and challenges. They all help you visualize how the software fits into the daily grind and increase the likelihood of adoption.

The HandsHQ live demo on Zoom isn't just an informative verbal run-through. It's also engaging. With interactivity, in-depth software coverage, real-world relevance, and a user-friendly presentation, it connects with the audience and shows how their software can make life easier.

5. Apple Vision Pro product demo

Apple's Vision Pro demo video speaks to desires and needs and literally shows the magic of what it's like to experience its immersive world firsthand. The approach in this product launch video is all the more valuable since we're looking at a… spatial computer 👀.

The product video shows you the world through the eyes of a Vision Pro user. It's a stunning video that gives you a clear picture of what it's like to have a personal screen, control tech with natural gestures, and explore mixed realities simultaneously. 

But right when you're getting comfy with the new features and feeling like a user, action switches, and you start seeing, from a distance, the user with the headset on. This is quite the clever "dual perspective" — it's not just storytelling; it's bringing the future to life.

The video demonstrates how the product might fit into your everyday routine and makes you start craving that futuristic feeling in your own hands.

6. Company intro video by ACME

This short, 36-second video is a demo with a twist. Unlike other demo video examples, it introduces a company instead of a product. " Welcome to ACME, where ambition meets innovation, " they say, setting the stage with a vibe of pushing boundaries and dreaming big, kind of like a brand's video introduction.

It's not just the bold opening that makes this video stand out. It's how they show, don't tell, their dedication to excellence by sharing real stories of their customers and giving you a taste of quality and purpose that feels like home.

With a nod to "endless possibilities," they're not just talking about today. Instead, they make you look at the future. More than just a demo, their video is a call to join: "Are you motivated by innovation and excellence? Enter the ACME family!"

7. Sphero's programmable robot RVR promo

Robots need product demo videos, too, and one robotics company, Sphero, just nailed it with their RVR video. Check out how they're introducing the small-but-mighty programmable RVR, demonstrating its unique features, capabilities, versatility, and ease of use.

From the start, they tell us to forget complicated setups because RVR is ready to roll "right out of the box." That's a great selling point for those eager to skip the hassle of assembly and dive into programming. Speaking directly to beginners, educators, students, and tech hobbyists shows that Sphero knows its target audience and goes for broad appeal through ease of use.

Meeting the people behind the robot adds a human touch and makes the audience trust its quality more. The video shows the RVR's versatility, from classrooms to outdoor adventures, and gets you pumped to have one in your hands.

8. Duolingo's AI technology product demo video

In this example, Duolingo shows us what it's like to repurpose an event like their Duocon and, with a little bit of creative editing, turn it into impactful demos for social media. This one sits on YouTube, further educating potential customers and working toward brand recognition.

The video features Klinton Bicknell, Duolingo's Head of AI, so it immediately lends credibility and authority to the information shared. He breaks down the complex AI stuff in a way even non-techies can understand. And because it's more of a language learning app presentation than a product video, it cleverly mixes the talk with supporting app screenshots and images.

Viewers don't scratch their heads at confusing jargon, as with other product demonstration examples. They get clear, animated video visuals that make the "AI magic" real. This demo captures the viewer's attention and makes Duolingo's tech product stand out by translating its AI and showing how its personalization, engagement, and constant innovation make it a must-have for language learners.

9. Asana onboarding training video

Many organizations use onboarding videos that teach employees how to use the software. But most product demo videos in this category aren't necessarily exciting for the learner. So, here's a fresh take on the classic demonstration video — a mini-course packed with five quick 2-minute videos that show you the ropes step-by-step.

Concise and focused, the course provides bite-sized knowledge that gets you up and running fast. It gives you the essentials to do your work like a pro and respects your time, protecting you from information overload.

Seeing the app's interface, how to navigate it, and how to perform specific tasks creates a tangible learning experience that captures the viewer's attention — it's the kind of experience you can't get from abstract descriptions alone. Clearly, this product demo video course is quite the quick-start guide.

10. Aeroccino Plus product demo video by Nespresso

Talking demos with monologue voiceovers can feel boring and monotonous. But what if you have no voiceover and rely solely on the visuals? Nespresso demonstrates how you can create an excellent demo using high-quality footage and excellent video editing.

Visual clarity makes this milk further shine. We've got silky smooth milk frothing to perfection, with close-ups of every detail of the physical product (button, markings, even the lid) and pouring steamy hot coffee.

In under one minute, we understand what the product does and how it looks in a real kitchen setting. The visuals instantly show you how easy it is to use and prompt you to imagine the delicious possibilities in your own kitchen.

11. Place app product demo video by IKEA

Are you looking to introduce new technology to the market? Learn from this simple but great product demo video by IKEA that shows how their augmented reality app solves so many furniture headaches. 

We see a room and a hand holding the phone. The app on the phone scans the room, and the hand selects, moves, and places furniture within the space. This walk-through shows how the app works through the audience's eyes.

The promise is clear, too, and introduced with humor — visuals of real people's furniture struggles, with it-doesn't-fit dreads and measuring mishaps make you think, "Yep, been there, done that."

And the best part? There are no lengthy explanations. They show you how it works, remind you of your furniture pain point, and then hit you with a clear call to action: " Try IKEA Place in your place. " Simple, sweet, and effective.

12. Mach X sneakers promo video by HOKA

HOKA's Mach X video lets you step into a runner's shoes. Sunny, the presenter, is a triathlete pro who demos the shoe for you herself.

Rather than being about fancy product features, the video shows the Mach X in real life. It demonstrates how comfy, supportive, and fast it can be, demonstrating a deep understanding of the audience's pain points. Following a compelling storyline, it clearly explains the product benefits from someone who knows how to run inside and out and wears the shoes herself.

So, they get bonus points for credibility and relatability, but the video also reveals the tech behind the comfort and speed. It helps viewers understand how the product is assembled, making it appealing for casual runners and gearheads who love the science stuff.

Plus, the upbeat background music and cool running footage keep things exciting, just like the Mach X itself.

13. Time tracking app promo video by TimeSave

TimeSave is a time-tracking app for time management, productivity, and organization. While its presentation is short, it's also effective. Notice the concise messaging and practical demonstration of key features:

The main idea is that this app saves you from the frustration of complicated and cluttered time management alternatives. This short and punchy video shows exactly what you need to know — how the app helps you manage your time, boost productivity, and stay organized. There's really no fluff, just the good stuff.

By the end of the product demo video, you'll be itching to download TimeSave and see how it can improve your life on the spot.

14. Google's Dear Sophie product demo

Email services are hard to promote in a world where we all send, receive, and ignore tens of emails a day. But Google's Gmail-focused promo video turns it up a notch with a heart-warming, innovative twist.

"Dear Sophie" has universal appeal. We all want to preserve memories for our loved ones, which makes this promo so relatable that it transcends languages and cultures.

Notice how Google's ecosystem, focusing on Gmail, is cleverly integrated into the storyline. There are no boring explanations or tech jargon, just a subtle demonstration of Gmail in action.

Product marketing-wise, the ending is fireworks. " The web is what you make of it, " followed by the Google family of products, promotes using the internet to create more meaningful connections and experiences.

Rather than telling you to buy something, this product demonstration video inspires you to think deeper, to see how Google can enrich your life and make the most of life's precious moments. 

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Use this free AI video maker to produce a video with AI in the next five minutes. The AI video maker Synthesia lets you quickly generate professional-looking product videos without equipment or experience.

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How Your Software Demo Can Sell Your Product For You

11 min read

When we say software demo, what comes to mind?

Do you think of boring screen-shares? Salespeople trying to push you ever closer to purchasing? Perhaps even thinking about it is enough to make you mildly panic.

The truth is, until recently, software demos were simply a way to show off your product to interested prospects. They took the form of glorified presentations. They weren’t engaging, they didn’t scale well, and they weren’t even that effective.

But with the rise of SaaS came a new way of selling your product.

It’s called Product-Led Growth.

What is Product-Led Growth?

Originally coined by Openview, a venture capital firm, Product-Led Growth is the secret to the mammoth success of companies like Slack, Dropbox, and Hubspot.

Product-Led Growth is very self-explanatory, in that it describes a strategy in which the growth of a company is led by the product they provide.

Perhaps the best definition comes from Allan Wille, Co-Founder and CEO of Klipfolio:

“Product-Led Growth means that every team in your business influences the product. Your marketing team will ask, ‘How can our product generate a demand flywheel?’ Your sales team will ask, ‘How can we use the product to qualify our prospects for us?.’ Your customer success team asks, ‘How can we create a product that helps customers become successful beyond our dreams?.’ By having every team focused on the product, you create a culture that is built around enduring customer value.”

In practical terms, this means building an incredible product, and putting it at the heart of everything you do. The idea is that once people start using your product, they fall head over heels in love with it. That makes them use it more, and it makes their friends and colleagues use it.

Soon enough, everyone is using it, and your company grows exponentially. That’s the dream, right?

A Real-World Example

A recent example of Product-Led Growth in the UX world is a product called Figma. For years the go-to product for UX and UI designers has been Sketch. Everyone involved with UX and UI knows what Sketch is and how to use it.

Recently, however, a new tool has entered the fray. Figma offers pretty much all of the features that Sketch users have come to know and love. But they also offer a couple of extras that have led to rapid growth, and an exodus of people moving from Sketch to Figma.

The first is that they have a completely free tier of pricing. This isn’t a limited free trial, it’s an actual pricing tier. Sure there’s several limitations, but it means people can try Figma out without being concerned about wasting money.

This is especially important when it comes to knocking a major competitor off the top. Chances are people are already paying for Sketch, so they don’t want to pay for another product. That’s where Figma’s free pricing comes in use.

The other reason why Figma has grown so quickly is that they make it incredibly easy to collaborate. It works in your browser, across different operating systems, and it allows you to easily track who is working on what.

The beauty of this is that those initial users who made the switch from Sketch to Figma can now invite their colleagues into their projects. These new users can then see first-hand how much easier it is to collaborate in Figma. Then they’ll sign up, and invite their colleagues. So on, and so forth.

Figma’s product is directly responsible for their growth. That’s Product-Led Growth in a nutshell.

Why Your Traditional Software Demo Doesn’t Work

Which brings us nicely to your software demo, and why it’s no longer good enough.

The traditional software demo presents several barriers when it comes to growth, and we’re going to cover those now…

1 – It Doesn’t Scale

Assuming the ultimate end game is growth (and let’s face it, that’s everyone’s end game) then you need to put systems in place that will scale alongside you.

Traditional software demos are fairly time consuming. They usually last between 30-60 minutes. Even if your salespeople did nothing but demos all day, each of them could probably only manage seven or eight.

That can create a bottleneck as you scale up and more leads come in. It also means that your salespeople are caught up in demos when they could be doing some outbound work.

There’s really only three solutions to this problem.

Firstly, you can decrease the duration of your software demos and cram more into a single day. That would certainly enable you to demo more leads. But it also means it may decrease the quality of the demo, and you might not be able to fully show off your product.

Secondly, you can hire more salespeople. More salespeople means more time for demos. But hiring salespeople comes at a cost. That might be money that you don’t have, or that would be better spent elsewhere.

That leaves the third and final option. You can scrap your traditional software demo and replace it with Product-Led Growth. This means you don’t need to hire more salespeople, and you don’t need to make your demo worse. In fact, your demo will be more effective as a result.

Later on, we’ll cover how to create an effective software demo from inside your product.

2 – Not Every Prospect Wants A Software Demo

Some of your prospects won’t want a demo. Some people hate the idea of sitting and talking to a salesperson for 30 minutes. They want to dive in and start using your product.

A lot of people see traditional software demos as glorified sales pitches. Which, let’s face it, they kind of are. It’s really an excuse for your salesperson to get some time with the stakeholders and convince them they should buy your product.

The issue with traditional software demos is that they don’t always provide value. They offer the promise of value, sure, but until someone actually uses your product for themselves, they get no value from it.

Therein lies the solution.

The new Product-Led software demo enables your prospects to get some hands-on time with your product. If your product is as good as you think it is, then they’ll start seeing value from it right away.

The value you provide, and those Aha moments that your users experience all by themselves, can close deals far more effectively than even the best salespeople can.

We’ll explain how to instantly provide value to your users later on.

3 – Your Software Demo Causes Churn

Sometimes, your software demo doesn’t work as expected. There are two aspects to this.

Firstly, sometimes salespeople have a tendency to overpromise when it comes to giving demos. Prospects may ask about certain functionality and focus the demo on a specific topic. The salesperson may, in an attempt to close the deal, start making promises that your product can’t actually keep. It happens to the best of us.

That leads to the second issue. Your product underdelivers. It’s a great product, sure, but if it doesn’t live up to the lofty ambitions of the salesperson who presented the demo, then you’re in trouble.

Now imagine that your users have experienced that. Imagine that your software demo has overpromised and your product has underdelivered. That doesn’t feel too good, does it?

It doesn’t feel too good for your users either. In fact, it’s going to end up causing churn if you aren’t careful.

A Product-Led software demo, however, does the opposite. It can’t overpromise, because it is what it is. And because users start with lower expectations, it means your product can then surpass them and make your users fall in love with it.

So, now that we’ve explained the three biggest drawbacks to traditional software demos, it’s time to show you how adopting a Product-Led approach to software demos can make a massive difference.

Introducing: A Product-Led Software Demo

Let’s first explain what we mean by a Product-Led software demo.

Traditional demos involve your prospect speaking to a salesperson and being shown around your product. Product-Led demos, however, enable your prospects to explore your product on their own.

In other words, they can access your product free of charge and learn how it works.

This is better for many reasons, but far and away the most important reason this works is because they have the power. They can control how they use the product. Instead of seeing what success looks like, they can actually succeed for themselves.

This gives your prospects value from day one. That value is what will keep them coming back to your product, and is what will eventually convert them into paying users.

How Do I Do It?

You have a couple of different options open to you here.

One common approach is to offer a free trial. This is usually somewhere in the region of 2 weeks to a month. You can decide whether you offer all the functionality or whether it’s limited.

We would recommend opening up the whole product for them to use during their trial. This way, they can experience every bit of your product and get as much value as possible.

Another option is to have a free pricing tier. This way your prospects can sign up and grow accustomed to your product without worrying about their trial expiring.

While the lack of time constraints could lead to users putting off your product, the correct onboarding and user experience can prevent that. We’ll cover that later.

For now, you need to decide whether you’re going to offer a trial or a free pricing tier. Both have their pros and cons, and the best advice we can give is to choose whichever works for your product.

This quiz doesn’t take long and can help you make up your mind.

If it takes a while to get value from your product (like an analytics tool, for example) then you should consider either a lengthy trial, or a free tier. This ensures your prospect has enough time to get value from your product.

If there’s part of your product that works as a standalone feature, then you could consider using that as your free tier. A good example of this is Drift, who offer their basic Live Chat feature completely free. When you decide you’d also like their main offering, Chat Bots, then you have to stump up the cash.

Either way, the crucial part is that your prospects can try your product out for themselves and start getting value right away.

To overcome the scaling hurdles we discussed earlier, you can automate your demo. This enables your users to self-serve the demo, as and when they need to.

You can do this by anticipating the kind of questions and needs your users will have, and then providing adequate explanations to help them achieve what they want.

Providing in-depth help documentation is a great way of teaching your users how to use your software. Perhaps the best way is through video content, showing the user what they need to do to use your product effectively.

This self-serve demo from Omedym is a fantastic example.

It enables their users to type in a question, or select from some frequently asked questions. They can then watch a video that walks them through the product, and helps answer their question.

Omedym’s users can access this demo whenever they need it, meaning they can start using the software at their own pace.

Another amazing example is Baremetrics, and their “ Open Startups “. These are Baremetrics users who have pledged to transparent financials. Prospects (or anyone interested) can take a look at these startups’ Baremetrics dashboard.

The great thing about this is that it enables prospects to explore the Baremetrics product, complete with real data. They can see how the product works, and instantly see the kind of value they can get from it.

Both of these examples emphasize the way that you can provide a self-serve demo to your users. This allows them to learn your product for themselves, and start getting value right away.

Why Onboarding Is Key To A Successful Software Demo

Call us biased if you like, but we think onboarding is crucial when it comes to a successful software demo .

Your prospect is going to sign up and dive into the deep end of your product. Chances are they won’t have seen much of the product previously. After all, the idea is that they show themselves round.

The least you can do is make it easy for them to start using your product, and the way to do that is by creating a great product experience.

That’s where onboarding comes in. You can educate your new users, encourage them to engage with your product, and convince them that they can’t live without it.

As a sidenote, this is exactly what good real estate agents do when they show people round a house. They often give you a bit of a tour so you don’t get lost, and then they give you time alone to explore.

During that self-exploration, you start to envision living in the house, you imagine where you’d put your sofa, what colour you’d paint the walls. You’ve already effectively moved in.

If the agent was in your face the whole time, it would be off-putting. Chances are you’d no longer want the house.

The same is true of your product. Your onboarding needs to give guidance, but it also needs to adapt to your user so they have the time and space for self-exploration.

That’s what contextual onboarding is all about, and it’s why it’s the most effective way of encouraging product adoption.

Contextual Onboarding

Rather than a simple product tour, contextual onboarding presents the right user with the right message at the right time.

Imagine that your product is a messaging app, similar to Slack. When your user logs in for the first time, they’re essentially faced with an empty product. Messaging apps, of course, rely on people sending and receiving messages.

A good first step is for your user to connect to their friends. They might do this by connecting to social media profiles, or inviting people in via email.

No matter the method, your onboarding should explain that your app is nothing without friends, and then show them how they can add their friends in.

Perhaps then they’ll want to send a message, so you should nudge them in the right direction.

Your onboarding should do two key things:

1: It should explain the benefits of using a certain feature, and;

2: It should explain how to use that feature.

Nail your onboarding and your new users will start seeing value from your product right away.

And, as we’ve already discussed, that value will keep them coming back for more, and it will ultimately convert them into paying customers.

Software Demo Conclusions

Your traditional demo or walkthroughs are holding you back. It’s hard to scale, it’s resource intensive, and it isn’t actually that good at converting prospects into customers.

Instead, embracing aspects of Product-Led Growth is the way forward.

That involves offering a way for your customers to get started with your product. This can take the form of a free trial, or even a free pricing tier.

When your user logs in to your product for the first time, you need to use contextual onboarding to sell the benefits of your product, and also show people how to use it. You need to provide value, fast.

We hope you enjoyed this article. If you’re ready to take your first steps with contextual onboarding, then please go ahead and book a demo . Trust us, it provides value!

About the Author

Joe is a UX and content writer, with several years of experience working with SaaS startups. He’s been working with SaaS startups that are focused towards product management and customer success for the past couple of years.

• A great free course by the folks at Product Led Institute.
• A fantastic book by Wes Bush.
• An insightful talk by Greg Dickinson.

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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published: January 17, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Table of Contents

What makes a good PowerPoint presentation?

Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

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It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.

Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. This can help you keep up with the latest trends in presentation design .

PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you'll see the following choices:

4. “Visual Design with Data,” Seth Familian

Whenever I’m tasked with presenting a lot of information in a little bit of time, things can get sort of messy. To simplify this type of presentation, I like to use a visual agenda like the one shown above.

What I like: This index clearly signifies the start and finish of each section to make it easier for the viewer to follow along. The presenter takes it further by including an additional agenda for each exercise, so that the audience knows exactly what they're supposed to do.

5. “How to Craft Your Company's Storytelling Voice,” MarketingProfs

Do you love these hand-drawn illustrations or do you love these hand-drawn illustrations? I mean, c'mon, this presentation by MarketingProf is amazing.

What I like: Certainly, it would have been easier to generate these designs online, but this approach highlights their commitment to creating an out-of-the-box piece of content. And as a result, this presentation stands out in the best way possible.

6. “Blitzscaling: Book Trailer,” Reid Hoffman

If you're going to go the minimalistic route, I’d take note of this PowerPoint presentation example from Reid Hoffman.

This clean design adheres to a simple, consistent color scheme with clean graphics peppered throughout to make the slides more visually interesting.

What I like: Overall there are no frills or unnecessary additions, which allows the informative content to take priority.

7. “Healthcare Napkins,” Dan Roam

This presentation dates back to 2009, but the design is still as good as ever. The colorful, quirky doodles help tell the story while also serving as an interesting way to illustrate data (see slides 20 and 21).

What I like: For visual learners, this approach is much more inviting than a series of slides riddled with text-heavy bullet points.

8. “One Can Be Diverse: An Essay on Diversity,” With Company

This presentation employs both powerful images and modern typography to illustrate the point.

What I like: While many of the slides contain long quotes, they are broken up in a way that makes them easily digestible. Not to mention all of the text is crisp, clean, and concise.

9. " 10 Things Your Audience Hates About Your Presentation ," Stinson

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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26 Examples of Best Software Demo Videos That Demystified Tech

In today's digital landscape, software demo videos have become essential for businesses to showcase their software products and captivate potential customers. 

These short videos effectively market your product functionalities and features to drive user engagement and skyrocket conversions. 

Whether you're looking for inspiration to create your product demo video or simply interested in witnessing the best practices in action, this collection is your ultimate guide.

We at Broadcast2World are committed to turning your vision into reality with your software demo videos.

How? Fill out the form below and let us show you.

• Dropbox Paper: A Collaborative Workspace
• What is Slack?
• Shopify Bill Pay
• Microsoft Tasks
• Office Scripts in Excel Online
• Facebook At Work
• Employee Feedback in Microsoft Teams Using SurveyMonkey App
• Upwork Virtual Talent Bench
• Quickbooks Online Integration with Mailchimp
• Get It Together with Asana
• A New Era for AI and Google Workspace
• Introducing Square App Marketplace
• eBay Refurbished Program for Smartphones
• Transform Buying with Amazon Business
• "How to Use Generative AI" by Grammarly Go
• Introducing Box AI
• BigCommerce University
• Meet Firefox Relay
• Introducing Stripe Tax
• "Dive into Language Learning" with Rosetta Stone
• "Empower Your Business with Social" by Hootsuite
• Meet Magic Studio by Canva
• Buffer - The Social Media Management Tool
• Dropbox Dash: AI-Powered Universal Search
• How to Use Bing AI in Microsoft Edge
• The New Mindbody Experience

Join us as we demystify the art of creating impactful software demos and explore these handpicked video examples that have mastered attracting, engaging, and converting viewers into loyal customers. Get ready to be inspired!

Examples of Best Software Demo Videos

Software demo videos are used across various industries to showcase their products' unique features and benefits.

Let's explore some of the best examples of software product demos in various sectors.

1. Dropbox Paper: A Collaborative Workspace

Dropbox Paper is a collaborative workspace that helps teams create and share early ideas. It’s free with Dropbox.

This software product demo showcases how it enables more seamless collaboration. 

The best part about this video is that it uses an actual case scenario to demo the real-time editing features and lightweight task management tools, Paper makes it easier to run brainstorms, hold meetings, and review work.

The video demonstrates how you can work with all your content in one place: Don’t waste time searching for information that’s scattered across tools.

With Paper, you can easily work with different types of content— from YouTube videos to code snippets and Pinterest boards — in one centralized place.

This software demo illustrates how you can focus on ideas, not formatting, as you kick off projects: Stay in the flow as you kick off projects and develop ideas. 

Using real screenshots shows how paper eliminates distractions that get in the way of creativity, with features like smart formatting, docs that easily convert to presentations, and automatic reminders that tasks are due or edits have been made.

2. What is Slack?

This software product demo with custom-built screenshots describes how Slack transforms the way you work.

The screencast animation illustrates how Slack is your digital HQ and messaging app for business plus the company’s home for everyone and everything. 

The product demo showcases how you can move faster by organizing your work life and focus your time, on your own terms while simplifying teamwork for everyone.

3. Shopify Bill Pay

This quick 60-second software demo video shows how Shopify Bill Pay allows you to pay vendors, suppliers, and contractors the way you want. 

Here the software demonstration is done using a mixed media approach that illustrates how to choose a payment method that works for your business—with debit/credit card or ACH bank transfer.

And vendors will receive a check or bank transfer, without needing to sign up for Bill Pay.

4. Microsoft Tasks

This cool software demo introduces Tasks for Microsoft 365 using a mixed-media video approach with 2.5D screencast animation techniques.

Yaniv , the creative director behind this product demo video, uses animation overlays to illustrate various use cases for the audience.

The screenshots used for this demonstration of the software feature are custom-designed to enhance the animated transitions, as shown below.

5. Office Scripts in Excel Online

Microsoft's latest software demo film showcases one of the latest and most exciting capabilities of Excel Online, which allows the recording, editing, and sharing of simple yet powerful scripts using a modern programming language.

This 3D animated demo illustrates as these scripts run in the cloud, they can be scheduled to run autonomously and asynchronously across spreadsheets.

In this 3D software marketing demo, they wanted to capture a duality between complexity and simplicity that customers often experience in gathering large volumes of data.

With this demo of the software, they also wanted to register the ease of use of this experience in creating these scripts and sharing and automating them in an authentically Excel-branded world.

6. Facebook At Work

Hornet teamed up with their friends at Facebook to share the software’s newest extension, Facebook at Work. 

This software product demo explains the features of the new collaborative and professional platform.

The 60-second spot mixes live/action for 3D, with various handcrafted designed screenshots at work backgrounds.

7. Get employee feedback in Microsoft Teams using the SurveyMonkey app

In this quick 30-seconds software demo video, SurveyMonkey showcases how you can get feedback or do a quick team pulse check and share the results all securely within Microsoft Teams .

It uses infographic animation with custom made screenshots to illustrate the steps.

8. Introducing: Virtual Talent Bench from Upwork

Using this animated demo video Upwork wanted to introduce their new product feature Virtual Talent Bench which provides businesses a seamless way to build relationships with people they love working with on the marketplace. 

This software demo showcases how to discover new talent, reconnect with those you want to work with again and again, and create curated lists that include promising independent professionals to keep track of for future projects—all in one place.

Here are a few of the new features that this demo video covers:

• Talent discover page
• Talent lists
• Talent notes
• Talent tags

9. QuickBooks Online Integration I Mailchimp

This software product demo introduces the integration of QuickBooks Online account with Mailchimp and showcases how you can start using your financial data to create tags and send targeted, personalized campaigns.

This feature demonstration uses handcrafted screenshots and infographic animation to showcase the integration workflow.

10. Get It Together with Asana

Asana, with this software product demo, wanted to showcase how it keeps everything and everyone connected all in one place to drive teamwork.

That means no more misplaced assets or crazy email chains. 

The product demo illustrates how from Gantt charts to streamlined Kanban views , the team can maximize operational efficiency with Asana.

The video demonstrates powerfully how Asana creates one source of truth for all work in your organization and provides more visibility and control over how that work happens, reducing inefficiencies, bringing teams together, and driving better business outcomes.

Speaking of business outcomes, it's safe to say that software demo videos can play a major role in this for your business too.

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11. A New Era for AI and Google Workspace

This impressive example of a software product demo is from Google Workspace that effectively highlights how you can harness the power of generative AI to create, connect, and collaborate like never before.

The video showcases how you can summarize your email conversations, and write awesome emails using AI.

The product demo also illustrates using 3D screencast panning animations how you can build presentations and generate images for it with a click of a button.

You can even capture notes from Google Meets and send personalized emails to your email list.

12. Introducing Square App Marketplace

This video demonstrates how Square works effectively with hundreds of apps to help you run your business more efficiently. 

This mixed media video showcases how you can connect the apps you’re already using to Square without making changes to your existing business system.

Save time with tools and software that work together. Your data syncs automatically between Square and your integrated apps.

13. eBay Refurbished Program - Smartphones

eBay Refurbished created this software product demo to showcase how it offers buyers a choice of refurbished products, ranging in condition from Certified to Excellent, Very Good, and Good. 

To build trust, this animated video also highlights how refurbished products come directly from the manufacturer or vetted seller and go through a rigorous multi-point inspection.

Also, every purchase is backed by a one or two-year warranty, serviced by Allstate.

14. Transform Buying with Amazon Business

Amazon Business in this demo focusses on how you can make progress towards your organization’s environmental, social responsibility, and governance goals with sustainable products from diverse sellers. 

This software demo also showcases how they support responsible purchasing solutions for businesses of any size whether its enterprise, small business, public sector, and more.

​​15. How To Use Generative AI | GrammarlyGO

In this software product demo we see how with GrammarlyGO , the Grammarly experience now comes with the power of generative AI—across the digital spaces you write in most. 

The video demonstrates how GrammarlyGO helps you accelerate your writing process while still producing high-quality work that’s authentic to you. 

You can simply prompt GrammarlyGO with basic instructions to unblock ideas and get polished drafts in seconds.

By setting voice preferences, you also can ensure the writing it generates is personalized.

16. Introducing Box AI

This software demo introduces Box AI, an AI solution that's revolutionizing content value and security.

The video effectively showcases the future of content management with Box AI! 

With this demo of software dive into their latest suite of capabilities, seamlessly integrating advanced AI models directly into the Content Cloud. 

But it's not just about innovation; this video highlights how with with Box AI, you're guaranteed their enterprise-grade standards for security, compliance, and privacy.

Unlock the true potential of your content while ensuring it remains protected.

Explore the transformative power of Box AI in this animated demo video !

17. BigCommerce University

With this video, BigCommerce wanted to communicate how you can Graduate to a new level of success with BigCommerce University .

The video keeping its target audience in mind starts with highlighting that BigCommerce University has everything from self-paced courses for individual users to personalized, in-person instruction for entire teams.

They also cover topics like day-to-day operations, storefront design, complex integrations — and so much more.

This demo showcases whether you’re an e-commerce manager, a business owner wearing multiple hats, or a front-end developer diving deep into the code, BigCommerce University has a number of options catered to help you learn in a way that best suits you and your business.

The software demo ends with a powerful transformation for the audience saying transform learning into success.

No matter if you’re launching your first store or if you’re already using the BigCommerce platform, BigCommerce University’s in-person and virtual sessions can help you learn how to leverage the right tools and features for e-commerce success.

18. Meet Firefox Relay

This software demo highlights Firefox Relay which is a free service available at relay.firefox.com where you can get five email aliases to use whenever you sign up for an online account. 

This video showcases how Firefox Relay sends and forwards your email messages from your alias email addresses to your primary email address.

19. Introducing Stripe Tax

This demonstration of software from Stripe communicates how you can automate taxes on your Stripe transactions.

Stripe Tax lets you calculate and collect sales tax, VAT, and GST with one line of code or the click of a button. 

This instructional video ends with directions to visit their landing page and know where to register, automatically collect the right amount of tax, and access the reports required to file returns.  

20. Rosetta Stone: Dive into Language Learning

This video showcases how with Rosetta Stone’s uniquely immersive approach to learning a language, you can learn one—or all 25 languages they offer—with confidence. 

This video effectively highlights that you’ll learn in a way that feels fun and natural, and their pronunciation technology helps you perfect your accent from the very first lesson.

Plus, you can do it all on your schedule, with learning content that fits your unique goals.

The examples we have seen so far are enough to see how software demo videos can help your SaaS company achieve your unique goals.

But how do you get started? Let us show you the way.

Fill out the form below for a FREE video consultation.

21. Hootsuite - Empower Your Business with Social

This product demonstration using character animation invites you to join the millions of professionals worldwide using Hootsuite to manage their social media. 

The video showcases how you can connect all your social networks, reach your customers, & grow your business in one place effectively.

22. Meet Magic Studio by Canva

Canva really wanted to excite its users with a demonstration of AI in their online software platform.

With this engaging and fast paced animated video, they wanted to invite their users to explore Magic Studio .

It is a new collection of AI-powered tools that work seamlessly with more ease, speed, and creativity than ever before. 

23. Buffer - The Social Media Management Tool

This software demonstration beautifully illustrates how there are so many things to do to keep a small business running and how without the right strategies and tools, managing your social media can be time-consuming.

This animated video effectively highlights ​​​​ Buffer as an all-in-one social media management tool to help you manage your social media channels on Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

With Buffer, you can streamline your workflows and build your brand more efficiently on social media.

24. Dropbox Dash: AI-Powered Universal Search

Another great example of a software demonstration video from Dropbox showcasing how you can quickly find what you need with Dropbox Dash.

It's an AI-powered universal search that connects all your tools, content, and apps—all in one place. 

This animated screencast video highlights how Dropbox is one of the best places to keep life organized and keep work moving.

With more than 700 million registered users across 180 countries, they are on a mission to design a more enlightened way of working.

25. How to Use Bing AI in Microsoft Edge

This is another great example of product demonstration from Microsoft which uses live action with beautifully designed 3D-looking screenshots to tell the story from a user's perspective.

This video effectively highlights how to use AI in Microsoft Edge to boost search and creativity, get inspired, and bring your ideas to life. 

It states Microsoft Edge is the only browser with Bing built in, and the new Bing has AI tools for creators to easily work and create new ideas. 

The demo of their software showcases how you can use built-in AI-powered features like Bing Chat, Compose, and Microsoft Designer to uncover answers, find inspiration, enhance creativity, and accelerate your search process along the way.

26. The New Mindbody Experience

Mindbody , with this product demo video, wanted to showcase how they are reimagining the software wellness businesses worldwide use daily to deliver exceptional services to their communities.

The new Mindbody experience is sleeker, more intelligent, and more powerful.

The video highlights new team member onboarding and growth-driving metrics to a completely modernized booking and scheduling experience, and so much more.

I'm sure all these examples leave no doubt that software demo videos are a powerful tool for businesses to showcase their products and captivate potential customers. 

Through storytelling, visual design, and persuasive communication, these videos can attract, engage, and convert viewers into loyal customers.

This blog explored examples of best software demo videos in different industries, highlighting their effectiveness in communicating product features and benefits effectively.

Want to create impactful videos that leave a lasting impact?

Now you can embrace the power of animated software demo videos and unlock the potential to drive user engagement and conversions in your business with Broadcast2World .

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Sales | How To

How to Give Product Demos That Sell + Script Examples

Published April 20, 2023

Published Apr 20, 2023

REVIEWED BY: Jess Pingrey

WRITTEN BY: Bianca Caballero

This article is part of a larger series on Sales Management .

• 1 Qualify the Lead
• 2 Send Detailed Demo Meeting Invitations
• 3 Start with Expectations and an Agenda
• 4 Build Your Company’s Credibility
• 5 Explain Your Product’s Value
• 6 Provide Use-case Scenarios
• 7 Discuss Product Implementation
• 8 Answer Questions
• 9 Establish a Post-meeting Plan
• 10 Best Practices for a Successful Product Demo
• 11 Product Demo Statistics

Product demonstrations (demos) are a key component in the sales process that let leads see your product in action. They require lead qualification, formal invites, an organized agenda, and a focus on your product’s value and uses to be effective. By doing so, demos build trust in your brand and your business’ expertise. In this article, we show you how to give a product demo (with example scripts) and suggest tools to help you get the most value out of your demos.

What is a product demo and why does it matter?

A product demo is a presentation of a tangible product or software application and is typically presented live, either in-person or via video conferencing, or through a prerecorded video. For businesses like software as a service (SaaS) companies and office equipment retailers, product demos are a crucial stage in their sales pipeline . Demos could make the difference between winning and losing a deal, so there should be extensive sales training for reps in this area.

Now that you know the definition and importance of a product demo, you can begin filling your pipeline with leads and guiding them toward this stage. Follow these nine steps on how to give product demos that sell.

1. Qualify the Lead

Before inviting a lead to a product demo, make sure this potential customer is a good fit for what you’re selling. As part of the lead qualification process, ask extensive questions during your introduction calls or through email exchanges to understand their situation and purchase timing. This helps ensure you aren’t wasting time presenting demonstrations to buyers who don’t have a need (or budget) for your products.

Pre-demo questions also help you gear your demonstration to things that matter to your leads. To best understand their needs and priorities, you can refer to these example questions below as a guide to uncover important information before a product demo:

Qualification Questions

• What is your budget for this type of solution?
• Are you the primary decision-maker for this solution, or should other people be involved in the buying process?
• What specific problems are you looking to solve?
• Are there specific features or product attributes you want to get out of this solution?
• When would you like to implement this solution?

If any answers to these questions don’t fit your pricing, product or brand attributes, or ideal timeline, consider not moving forward with the demo.

Product Demo-related Questions

• What current product or provider are you using (if any)?
• Is there anything in particular that you like about this product or provider?
• Is there anything you’d like to see improved about this product or provider?
• Do you have any concerns about making this type of change?

Focus your demonstration on addressing the answers to these questions. This will be most applicable later during the product demo, specifically in step six, when we explore use-case scenarios.

2. Send Detailed Demo Meeting Invitations

Once the lead has agreed to allow you to present your product and you’re confident they are a solid fit, the second step in learning how to do a demo is to send out the invitations. It’s essential to have anyone involved in the buying decision present at the meeting. You should have found this information when asking about “other decision-makers” or “other people involved” during step one.

In addition to the actual invite (that’s likely a Zoom or other video conferencing call), you should include an email message acknowledging your appreciation for them taking the time and showing interest in a demo. Additionally, include directions required to get on the call and a brief description of what will take place.

Below is an example template to construct this email:

Email Template

Subject: Our Demo Call Next Thursday

Hi [lead name],

Thank you for agreeing to a product demonstration. While you may or may not be the sole decision-maker for a purchasing decision, please feel free to invite any other members of your business to the presentation.

Below are the instructions for logging into the meeting:

[Include meeting instructions, links, and any other relevant details.]

Per the information you’ve provided, the product demonstration will focus on [aspects of the product you want to show and addresses the lead’s pain points]. Please let me know if you have any questions prior to our meeting.

I look forward to speaking with you soon!

[ Email signature ]

If you are meeting with them in person at their office, rather than include instructions to your meeting, ask if there’s any information they need to know about parking, entering, security, and so on. If you are hosting the in-person meeting, your instructions should include basic directions to your office building and additional details they will need to know once they arrived.

Pro tip: Scheduling a product demo can be a breeze using scheduling automation tools like Calendly. This software lets you configure a system based on your needs and around your schedule. Users can also send a link to their leads in an email or using an online button, taking them to a scheduling portal to find a time that works for everyone. Upon creating a meeting, the attendees’ calendars are automatically synced with the Calendly event.

Team scheduling portal (Source: Calendly )

Visit Calendly

3. Start With Expectations & an Agenda

The next step in exploring how to make a demo presentation is to give brief introductions once all attendees have arrived. Some teams like to bring in a product or software expert from the organization to help explain some technical aspects—the sales rep should introduce that person. This is also when you’ll review the agenda and assure everyone you will stick to the allocated time established before the meeting.

Pro tip: Some video conferencing software like Zoom has a whiteboard or note-taking feature you can use to show your agenda before starting the meeting. You can even take notes throughout the meeting to send to the attendees upon completion.

Whiteboard feature for collaboration (Source: Zoom )

4. Build Your Company’s Credibility

The first section of your product demo presentation should be an overview of your business to build brand credibility. Quickly review your founding story, the products and services you provide, and the types of customers and clients you work with. This is also an excellent time to discuss any awards and accreditations your company, product, or key personnel (such as your CEO) have received.

You can also use testimonials or customer success stories. These help expand your credibility and trust by letting your customers and the value they’ve obtained speak for you instead of you building your brand without evidence or context.

Below is a demo script template you can use:

Script Template

In line with the agenda, I’ll briefly go over a little bit about our company. We were founded in [date founded] for the purpose of [mission or other purpose statements]. In addition to [product you’re doing a demo for], we also assist with [other products or services you offer].

Over the course of [years active] years, we’ve helped a multitude of [clients or customers], including [list clientele]. Our high-quality work has [won us {awards}, helped our company grow, and kept our customers happy].

Enough about us—let’s get into why you are here today.

It’s important to keep this section brief so you can focus on the product and customer needs of your attendees. Ultimately, the presentation isn’t for you to brag about past achievements, but to show how your product can help customers achieve their goals.

Pro tip: For product demonstrations, you may need copywriting, graphic design, or video production services. Fiverr is a cost-effective platform that connects your business with talented freelancers to help in these areas. The platform makes it easy to find freelancers, assign projects, and pay them all in one place.

Popular freelance services (Source: Fiverr )

Visit Fiverr

5. Explain Your Product’s Value

Once you’ve established trust and credibility with your leads, go right into the product they want to see and share its unique selling proposition . If the product has an interesting backstory, such as a unique way it was designed or an initial purpose different from today, share that story with them so they can understand your product better. Next, go into how the product works by describing its architecture, design, and how it’s delivered and hosted.

After the baseline product description, walk through the specific features of the product. During a software demo presentation, you could show the modules, such as the home dashboard that lays out the button options for navigating the platform. You might even dive deeper and show how a data entry is made in the system, then talk about the advantages and benefits of your product’s design as opposed to others.

For example, if you were selling software, go into how it’s cloud-based so the data isn’t stored on-premise and can be automatically backed up. If you are showing something tangible, such as a multipurpose printer, go through the subfeatures of the unit to show it printing, scanning, and faxing. When you show the features of a product, focus more on the end result to help your prospect remember how your product can help address their pain points.

6. Provide Use-case Scenarios

This step is arguably the most valuable one in the eyes of your lead attendees. It is your chance to take those features you briefly showed and put them into action through real-life scenarios. Directly address a pain point or daily activity the lead or their employees face. You can refer back to the answers they gave to your demo-related questions in step one.

Let’s say you’re selling a customer relationship management (CRM) system specifically for marketing agencies. Your platform has a built-in project management and content management system (CMS) . Marketing agencies often struggle with collaboration because of the many different specialists involved, such as content developers and project managers. Some of them aren’t necessarily employees of the agency, but contractors for other companies.

Therefore, focus your use-case scenario on this pain point by showing the project management module in use. Show them exactly how it works by creating projects, adding personnel, creating and assigning tasks, uploading content and materials, then updating the project status. The point is to take the “explain product” step further by adding relevant context.

7. Discuss Product Implementation

After presenting the product features and use cases, outline the implementation process. It could be a simple one-day installation, one-week order to deliver, or more complex, like a three-month process of subscribing and then going through training. This is also an excellent time to explain any infrastructure requirements of your product.

For example, your software might only work for certain operating systems, integrate with specific tools, or be restricted to cloud or on-premise environments. If it’s an industrial printer, it may need specific space dimensions and power channels to be fully installed. On the other hand, a cleaning spray might require a certain temperature for safe storage. These details should be discussed during your presentation, along with purchase costs.

Total cost, pricing model (flat fee, per unit, per user, and so on), financing options, and any warranties, free trials, or return policies should be explained. You may also have customizable options or a tiered pricing system if the lead wants to purchase from you but needs to stay within a certain budget.

Pro tip: Download and customize our free estimate templates to quickly and consistently lay out your proposed pricing model for your product or service. Our article also comes with tips for writing estimates.

8. Answer Questions

While answering questions during a question-and-answer (Q&A) session seems simple, it’s best to anticipate what might be asked prior to the product demo. Be prepared to re-show the product in use as common demo questions involve going over a feature a lead wants to see. If a question is asked but you do not know the answer, include your response in the post-meeting plan to address it in a follow-up email.

Additionally, you can offer to set up another meeting that will address the questions or concerns they had during the initial demo you were unable to answer. You can also record a video to include in your follow-up email that answers their questions.

Pro tip: You might also get outspoken concerns during this session such as the cost or fear of change or commitment. These are considered sales objections you can easily manage by reading our how-to guide for overcoming objections in sales . You’ll learn how to take various common concerns and turn them into opportunities.

9. Establish a Post-meeting Plan

The final component of a product demo is developing a plan to move forward. Odds are, the lead won’t be ready to make a purchase decision after the demo and will need some time. You’ll need to listen carefully to the position they are in during that moment. They might need to include more people in the buying process, take the idea to the board, or learn more about the product before making any decision.

To keep control of the process, offer to send anything relevant to their current position. For instance, if they expressed interest in pricing, send a proposal or quote information . Send product information following the call if they need upper management to review anything first or want to learn more about the product. Also, reference that you’ll get answers to their unanswered questions and provide them with the next steps based on their situation.

Below is one of the product demonstration examples you can use to conclude your product demo:

I hope we addressed your questions, and concerns, and “wowed” you with what our product can do. As for the next steps, based on where you are now, I’ll send a follow-up email with [proposal, quotes, more product information, an invite to another call, and so on] for you [and/or upper management, other decision-makers, other users] to reference.

I’ll also get [answers or confirmation] to those questions you had about [unanswered questions]. Feel free to reach out if you need anything else in the meantime.

Even if the lead is undecided on a purchase decision, sending more information following the demo keeps you fresh in their minds. After a demonstration, it may still be months to a year before the decision is made, especially for high-dollar sales deals with multiple decision-makers. Don’t be discouraged, as timing can be a factor despite plenty of interest. Continuously follow up to check in with the lead and see if anything will speed up the process.

Best Practices for a Successful Product Demo

An effective sales demonstration is customized to the prospect’s business needs and process. It should show your client how they would use your product or service and how the latter can address their problems or pain points. Below is a list of best practices to meet your product demo objectives.

Gather Information About Your Customers

Discovery is an essential step you need to take before presenting your product. This involves gathering data from your current customers, market research, and potential prospects. Find out what they want in a product like yours and if other stakeholders will be present during your demo. Use the information you have gathered to establish rapport with your customers and their need for your product or service.

Highlight Important Points

At some point in your demo, your prospect might be distracted and miss some important points of your presentation. To regain their attention, you can pause for a moment, address your prospect by name, and briefly highlight your point.

Keep Your Mouse Under Control

During your presentation, your prospects will be following the movements of your computer mouse. Avoid jerky and unnecessary movements and only move your cursor when needed, like when you want to show how to execute a command.

Manage Your Time Wisely

Most modern buyers research your product before scheduling a demo and are likely looking into another brand. That said, it is best to keep your presentation short and simple by tailoring it to their needs and pain points. While demos usually run for 30 to 60 minutes, the ideal time for one is 15 minutes or less.

Be Prepared for Fails & Crashes

When you give a software demo, you are bound to encounter fails, bugs, and app crashes. Prepare yourself to deal with these contingencies by opening in advance the apps or pages that take a while to load. When any of these things happen, it is best to tell the prospect the truth about what’s going on. You can also use such an instance as an opportunity to walk them through the process of contacting your support team.

Record Your Demo

When you record your live demo, you can replay it to review your performance and refine your technique in closing deals. You can also use prerecorded demos as a tool to market your product and to screen qualified prospects. It will encourage prospects who are genuinely interested in your product to get in touch with you.

Key Product Demo Statistics

Whether you’re conducting a live presentation or recording a demonstration video, these statistics show just how valuable product demos are and objective ways to optimize them:

In 75% of situations in small businesses, it takes more than three days between a demo request & the actual demo.

Takeaway: As mentioned in the previous section, customers nowadays do their own research on multiple products before attending a demo session. It is best to shorten your response time to a demo request so you can get in touch with your prospect quickly and find out how to address their business needs.

(Source: Navattic )

A standard sales demo lasts 30 to 60 minutes.

Takeaway: Demos don’t need to be as comprehensive as product training. Keep your presentations shorter by focusing on the product features relevant to your prospect’s needs.

20% of prospects engage with products via interactive demos.

Takeaway: Interactive product demos are a great way to let prospects engage with your product without the lengthy setup process. The rise of this engagement process shows users are looking for ways to try a product before they commit to a paid subscription.

96% of users have watched an explainer video to gain information about a product or service.

Takeaway: An overwhelming majority of customers and internet users watch an explainer video to learn more about a product or service. In addition, 89% of them said that doing so helped convince them to make a purchase.

(Source: Wyzowl )

36% of marketers used product demo videos in 2022.

Takeaway: Business marketers create various videos, and prerecorded product demos were among the most widely used last year. As mentioned in the previous section, demo videos are useful not only for marketing, but also for screening prospects.

Bottom Line

Business owners and sales management personnel must develop compelling product demo procedures to convert interested leads into potential buyers. This stage of the pipeline helps prospects gain confidence in your brand and see how your product will help them achieve their goals. By using our guide on how to give a product demo, product demonstration examples, and recommended software tools, you will close more deals and help your business scale.

About the Author

Find Bianca On LinkedIn

Bianca Caballero

Bianca Caballero is a subject matter expert at Fit Small Business who covers Sales and Customer service topics. Prior to working at FSB, she was in field sales and territory management. When she launched her career as a writer, she worked with companies from the US, Australia, and China. At present, she uses her 12+ years of writing experience to provide FSB readers with the best answers to their questions.

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15 inspiring product demo video examples to help you drive results

What type of content do you primarily create?

When you’re selling a product online, static images and text only go so far. 

Interested shoppers can’t hold your products in their hands, but a product demonstration video offers the next best thing.

Also known as promo videos , these videos can highlight a product’s features, explain how they solve relevant problems, explore what life could be like with the product, and stress the challenges people face without it.

There’s more than one way to make this video content part of your product marketing strategy. Here are 15 product demo video examples you can learn from, and tips on how to create your own.

How to make a product demo video

Before we get to the examples, let’s quickly go over the steps to create a product demo :

• Define your audience. Think about your target audience’s frustrations, motivations, and favorite video platforms. For example, if you’re selling running shoes to a Gen Z audience, a short-form TikTok video might be the best format for a product demonstration.
• Set clear objectives. Every product demo aims to drive sales, but it can also meet other objectives like educating customers or creating brand awareness. 
• Create a script and storyboard. Storyboarding is a key part of any video production process because it keeps your video focused. Plan out each scene and write an accompanying script to talk viewers through how your product solves their problem. If you use Descript, you can script and storyboard in the same place you record and edit your video. 
• Choose a format and length. Consider how your target audience consumes content. If they prefer short-form videos, create sub-60 second vertical videos for Instagram Reels or TikTok. If they have time to invest in lengthier content, create longer landscape videos for YouTube and your website. 
• Create a shooting setup. You don’t need a fancy studio to record a product demo video. You can film professional videos at home with your smartphone camera, its built-in microphone, and natural light. Video editing can do a lot of the heavy lifting. 
• Record your product demo. Hit the record button and start filming your product demonstration. Give a 360-view of your product and show off its best features. Either record yourself throughout the video or add a voiceover after. 
• Edit your video. Make your product demo video more professional with an editing tool like Descript. It lets you edit videos like a text doc, and you can also remove filler words in one click, enhance speaker audio with AI, record your screen, and more in one video editing platform. 

15 of the best product demo video examples

• Sierra Design

1. Slack promotes Canvas as a product, not a feature

If you’re creating a product demonstration video for a software company, you can focus on a single key feature instead of covering everything your app does in one video. 

Communications platform Slack takes this approach by marketing each feature like a product. Instead of telling users everything they can do with its software, Slack singles out Canvas and the main problem it solves: sharing and organizing knowledge in a crowded workplace messaging app. 

2. WHOOP partners with creators to demo its watches

Sometimes the best product demonstration videos don’t feel like ads. WHOOP, for example, uses a TikTok-style video produced by a creator to showcase its stress-monitoring watch in action.

The watch isn’t the protagonist of the video. The story centers on the creator who uses her watch to monitor her stress as she watches the Women’s World Cup. The video subtly shows how WHOOP watches work, the different color bands available, and what its reported stress levels actually mean. 

3. Nespresso gives a visual tour of the Aeroccino Plus

Nespresso creates product demos for each of its coffee machines. But instead of diving right in with feature explanations, there’s a five-second introduction that uses video editing techniques—like slow motion and zoom—to build up to the demo you’re about to watch. 

Nespresso is positioned as a luxury brand, and it communicates the same brand values in its video. There’s no talking head or voiceover, just a smartly dressed coffee connoisseur showing you how to make coffee with its machine.

4. Apple shows off the AirPods Pro by visualizing sound 

Apple’s creative team regularly produces incredible product demonstrations for new items. Take this product launch video for the new AirPods Pro. Switching between close-ups of the earbuds and subtitles to highlight its best features, there’s an exciting background track and accompanying sound effects to keep the viewer’s attention.

To echo Apple’s creativity, the product demo video also showcases a dancer using the AirPods. These elements come together to create a short, simple advertisement that makes people want the product even more.

5. Rhode Skin is used in Hailey Bieber’s skincare routine

Rhode Skin is a skincare brand founded by celebrity Hailey Bieber. Instead of the traditional product demo format where the product is in the foreground, Hailey published a YouTube video walking potential customers through her skincare routine using her own Rhode Skin products.

This type of explainer video is often more impactful because viewers can connect with the founder—in this case, a celebrity they already know and trust. Plus, when people can see a real-life application of a skincare product, they can answer their own question of whether it’ll work on their skin.

6. YETI shows instead of tells with lifestyle videos

YETI is no stranger to video marketing . Its YouTube channel is home to full-length documentary videos to showcase its connection with an outdoor lifestyle. Mixed among those videos are short-form product demonstrations, like the one for its M30 Cooler. 

This product demo video example doesn’t explicitly tell you about the cooler’s features—instead it shows you how the product works through real life moments. Viewers see a 15-second video of a sea diver heading out on their boat and jumping into the sea. When they get back on board, they pull a canned drink from the YETI cooler that has kept their beverages ice cold. 

7. Sierra Designs overlays lifestyle footage with feature specs

Like the last product demonstration video example, Sierra Designs sells their products as part of a lifestyle. We see two people heading up a mountain carrying the brand’s hiking backpack. That’s interrupted by B-roll footage of a close-up of two different bag sizes, with the product’s unique selling points appearing at certain points of the video. 

Sierra Designs also uses subtitles instead of voiceovers. Viewers can listen to a light, upbeat background track and focus the rest of their attention on the story being told in this product demonstration video.

Tip: Take the same approach with your product demonstration video by leaning on Descript’s built-in library of royalty-free music and sound effects .

8. HelloFresh uses animation to explain how its service works

HelloFresh is a meal delivery service that uses an animated product demo video to show how its service works. It addresses the pain points of its ideal customers within the first 15 seconds, promising people they “don’t need to worry about meal times” when signing up for a subscription. 

What’s also interesting about this video is that it’s optimized to reach people on YouTube who are searching for terms like “food delivery subscription” or “fresh meals.” When a new customer finds HelloFresh through this video, they’re primed on exactly how its subscription model works and can address any objections they have about joining. 

9. Mixpanel turns a screen recording into an in-depth product tour

Mixpanel is a business analytics tool that uploaded a product demonstration video to YouTube. At over 11 minutes, it’s longer than the other examples, but is broken down into sections through YouTube chapters (insights, charts, segmentation, etc.) to help people navigate to the feature they’re interested in. 

The software demo video also uses screen recording to walk through the dashboard. This helps people visualize their own data inside the software, and can make the interface feel less overwhelming to new customers once they sign up.

10. IKEA Place uses first-person camera to simulate the app

IKEA is a brand known for its experiential retail experiences. In-store shoppers see entire room setups furnished with IKEA products. As a way to give online shoppers the same experience, the brand launched its own augmented reality app to let you see products in your own home using your smartphone camera.

Its live action video uses the holiday season to showcase how the app works. We see four people choosing where to place an IKEA tree in their home. In the final scene, the 3D model becomes a real tree as several more trees pop up to show off the rest of the product collection.

11. Duolingo enlists its mascot show you around the product

Duolingo is a language-learning app that created an animated video to demonstrate how the app works. Against funky background music, viewers see the brand mascot—a green owl—jumping around the screen and using its most popular features.

12. HOKA combines different video styles to show off its sneakers

Storytelling is a great video marketing technique for engaging viewers. Sneaker brand HOKA takes this approach with its product demo video. It starts by showing two people racing across a city, interrupted with 360-view footage of its new Mach X sneakers. 

Around 17 seconds in, triathlete Sunny Margerum (a credible spokesperson for HOKA’s target audience) starts talking about the sneakers. There are several jump cuts to keep the viewer engaged—including a close-up of the sneakers, a breakdown of its materials, and someone tying their shoelaces on a running track. 

13. Headspace brings the ambiance of the app to its product video    

Headspace is a meditation app that helps people feel more calm and relaxed, so it’s no surprise that its animated product demo video has the same ambiance. The voiceover artist has a calm and soothing voice that’s overlaid onto relaxing background music. 

Headspace also anticipates any doubts and hesitations by addressing them in the video. If a viewer wants to join but thinks they won’t have time to mediate, the product demonstration highlights their “three-minute sessions for when you’re short on time.”

14. Pipedrive shows what happens on screen and behind the screen

Pipedrive is a customer relationship management (CRM) platform for businesses. It’s packed with features, but this product demo video example prioritizes the most impactful ones.

Screen recordings make up the bulk of this video to show the software in action while mixing in live footage of the people behind the tech. A salesperson talks over the recording to explain what they’re demonstrating, the benefits of using Pipedrive, and how customers can extract more value from their own CRM dashboard.

15. Descript embraces YouTube to demo features made for YouTubers

Sure, this is biased. But at least we put ourselves last. Descript has a large collection of YouTube videos that act as both product tutorials and demos for different features in our video editing software.

The example here covers Regenerate : a tool that lets you make those awkward speaker audio cuts sound smooth and liven up voices through the magic of AI.

The introduction covers why Regenerate exists. Then our host Ramdy offers screen recorded tutorials on how to use Regenerate in ways that resonate with YouTubers.

What makes a great product demo video?

As these product demonstration examples show, there are a lot of ways to show off a product or service. But there are key concepts they all use to capture a viewer’s attention and convince them to buy.

You can create a product demo video that does the same by ensuring it checks the following boxes:

• Clear product presentation. The goal of a product demo is to show your product in the best light. Make that possible by putting it front and center, using different camera angles and shots to replicate the experience someone would have interacting with your product in person.
• Emotional appeal. People buy things they’re emotionally connected to . Use your product demo as an opportunity to connect with your viewer and evoke emotion—whether it’s happiness, frustration, or motivation. Bonus points if you can position your product as the solution to a negative emotion.
• Professional production quality. From audio improvements to fancy transitions, the right video editor can turn even screen recordings and iPhone footage into an impressive product demo video.
• Call to action. Don’t assume people who watch your product demonstration will immediately visit your website and buy on their own. Ask them to do so with a call to action that includes a strong verb like “go,” “try,” or “buy.”

Script, storyboard, record, and edit product demos in Descript

As these product demonstration video examples illustrate, the editing process can turn even simple screen recordings into professional video productions.

Descript is a video and audio editing software anyone can use to create product demo videos with features like:

• Professional voiceovers using Studio Sound to enhance speaker audio with AI
• Voice cloning and a roster of stock AI voices for narrating your videos or making changes to speaker audio without rerecording
• Automatic filler word removal that identifies words like “um” and “like” 
• Screen recording functionality to film your screen, camera, and mic 

Sign up for free and start creating your product demo video today.

Product demo video examples FAQ

What should be in a product demo video.

A great product demo video showcases your best product features, use cases, pricing, and the challenges it solves for your target audience. 

How to make a good demo video?

• Determine your target audience
• Set clear objectives
• Create a script and storyboard
• Choose a format and length
• Create a shooting set up
• Record your product demo
• Edit your video with Descript 

How long should a product demo video be?

This depends on the platform you’ll be publishing it on. Social media demo videos should be short-form and grab attention fast, whereas product demo videos published on your website or YouTube can be several minutes long.

What is the difference between brand video and product video?

A brand video talks about a company’s values, products, or services. A product video , however, focuses on a single product. It covers the product’s best features and use cases.

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How to Write a SaaS Sales Demo Script That Converts 

‍Updated November 14, 2023 .

‍The product demo phase is one of the most critical parts of the sales process. If you allow us a cheap comparison, until this time, the relationship with the prospect was like chatting with a partner before a blind-date. You gave your sales pitch, described your company, tried to align expectations, and everything seemed great on paper. 

But now it’s time to meet. The prospect will only know if there’s a match once they meet your software. And you don’t want to mess that up – that’s what will make or break the deal. 

With this in mind, join us as we break down everything you need to know about planning, creating, and preparing the demo script before the pitch so you can give yourself the best chance for success.

What is a sales demo script?

Why demo scripts are critical to your demo’s success, researching before writing a demo script, what to keep in mind when drafting your demo script.

• Is the prospect a fit for your product?   
• Can you incorporate social proof?
• Are you forgetting about the logistics? 

How to structure your sales demo script step-by-step (with examples)

Introduce yourself and the main message.

• Tie the features to the pain points 
• The AHA moment 

Reinforce the message and close

How to avoid common demo script mistakes, know where the fault lines are, make it failure-proof.

• Examples of winning sales demos 
• Contractbook 

Checklist for crafting a highly-converting demo script

Using walnut to perfect your demo script.

• Get the demo script right, every time 

A demo script is the written portion of your demo that outlines the narrative you’ll use when showcasing your visuals. 

Your sales demo script offers a prompt for critical messages, visuals, benefits, and customer pain points you want to cover with your clients during a demo.

Usually, any demo script will include an overview of your product works, its unique value proposition, and how it will tackle the buyer’s needs and pains. 

On top of this, part of the demo script will typically focus on handling objections to address common questions or concerns that may come up during the course of the sales demo. 

With a well-written demo script, you’ll be able to more effectively showcase why your product will be life-changing for prospects. And this in turn, will make it more likely that the buyer will convert as well as improve the buying experience you offer.  

According to a survey from Walnut about B2B SaaS buyers , 97% of buyers say that a bad demo could lead to a lost sale. 

And one common demo mistake that can lead to a bad demo is going in unprepared. 

Having a demo script will help you make sure:

Messaging remains consistent— Sticking to your prepared script will help you make sure that the narrative remains the same throughout the demo. And this will go a long way in making sure the prospect doesn’t get confused during the demo. 

There’s a clear narrative— By using a demo script, you’ll be able to offer clarity on how your product works and why its features will help prospects tackle the challenges they’re facing. 

The demo is efficient— Using a structured and thought-out script, you’ll ensure that you get the most out of the limited time you have with the prospect.  

The demo experience is personalized— The demo script can be tailored with information about a prospect’s specific needs, interests, and pains to offer a personalized demo experience. 

Objections are successfully handled— Like we mentioned earlier, when done right, having a demo script can prepare you for any concerns, objections, or questions that a prospect might have during the demo. This shows that you did your homework and that you are there to help make the buyer feel 100% confident in their purchasing decision. 

That’s why it’s essential to get the demo script right. Because when you go into a demo prepared with a well-written script, you increase the likelihood that the buyer will end up converting. 

Before writing your demo script, you should have already had several interactions with your prospect. 

You used your initial discovery call to qualify your potential customer and learn more about their pain points. 

Now, you need to supplement the knowledge you gained during this call with additional research into the industry. In other words: Use everything you already know about the client to personalize your script. 

But before you grab your pen and paper, there are a few other factors you need to keep in mind before you craft your demo script. 

There are a few questions you need to ask yourself before you sit down and draft your demo script.

1. Is the prospect a fit for your product?   

This may seem like a silly question, but it’s one that you must ask. 

While you know your product is the greatest thing since sliced bread, there is a chance that it won’t be a match for every single buyer you encounter. And that’s ok.

It’s better to know this than waste both your time and the prospect’s time trying to sell them a product that they don’t need and will probably never buy. 

So, we recommend incorporating what you learned from discovery about their industry, needs, and pains, and personalize the demo script to find out if they really are a fit for the product. 

2. Can you incorporate social proof?

When it comes to getting prospects to trust your brand and your product, there’s nothing like including social proof. 

It shows that other respected companies in similar industries have committed to your product. Additionally, it demonstrates that the product was able to solve their pain points and deliver positive ROI. 

That’s why we recommend highlighting a few companies that are a similar size and have similar challenges in your script to show prospects how effective the product was for their peers. This will help them see that it could also be really useful for their own needs. 

3. Are you forgetting about the logistics? 

It is important to consider all of the logistics of your demo. 

First and foremost, you’ll want to pay attention to length. According to Walnut’s product report , the average time prospects spend on demos is just 6.5 minutes.

This means it’s better to keep your demos short and straight to the point. 

On top of this, you need to think of ways to ensure the prospect remains hooked from start to finish. You can do this by checking in with the prospect throughout the demo and asking them questions to make sure the parts of the product you’re showcasing are relevant to them.

Lastly, you want to make sure that even after you draft your script, that you’re always going back and tweaking it based on feedback or data that you collect. This’ll ensure that you are always making improvements to your demo.

You should prepare to think on your feet during a demo, but using a predetermined structure will improve the flow of your demonstration and make you appear confident and well-prepared.

The goal of the introduction is to build rapport and credibility with your prospect.

Start by introducing yourself and why you are qualified to present your product to the prospects. If you’ve worked with businesses similar to the prospect’s company, tell them up front so they know you understand their industry and pain points. 

Then, reiterate your main message. Think of the one thing you want clients to remember after you’ve left. You may want to repeat this message a few times and close with a reiteration at the end. 

Another good tip, that was shared with us Mike DeCorso, VP Sales at THNKS , is to call the prospect by their name, many times during the discussion.

Your main message should answer the question: “How does this solution solve the prospect’s needs/pain points?” 

Here’s an example of an introduction and main message highlighted by a sales rep: 

“First of all, thank you [name] for agreeing to see me. I know you are pretty busy. I understand from our initial call that you are interested in finding a new way of managing your sales pipeline. 

You indicated that it’s time-consuming to manually schedule these tasks and that sales staff often get confused and miss essential details. I’ve seen this happen at Company (XYZ), whom you may know, and we’ve managed to automate their entire pipeline in less than a week. 

Today I’m going to show you how to automate all your tasks so you won’t have to set reminders or manage your sales team every day manually. How does that sound to you [name]?”

This structure gives the prospect context of what you are about to show them and how it is relevant. Ending the introduction with a question is a technique used to engage your prospects’ attention. 

Tie the features to the pain points 

Your SaaS product demo shouldn’t delve into every little feature and detail of your solution. Identify the primary pain points your client has, and tie a product feature to each one.  

According to Rachel Shekhtman, VP Sales (Growth) at Namagoo , you should even try to remind your prospect regularly of their own pain while using their own words.

Reveal each capability in layers, according to their level of interest. Show the route to the desired result with the fewest clicks to help the client visualize using the software solution. 

Keep their attention by asking relevant questions. Here’s an example:

“During our last conversation, you said that it was difficult for your team to share documentation. Now, this portion of the demo will show you how to upload and share documents and emails right from your Outlook and word processing system. It saves a lot of time and confusion, right?” 

You could also lead with a question:

“Do you ever have a scenario where two salespeople reach out to the same lead and then start arguing about whose lead it is? Sure! It happens all the time. Now, here’s how you can avoid that by using our software.” 

Once you’ve demonstrated the core functionality of each feature, you can dive deeper and reveal more details according to the prospect’s level of interest.

The AHA moment 

The AHA moment is the moment you want customers to remember. Your AHA moment is something you show, not tell. 

Press a button and show how your solution can pull immediate insights from big data. Showcase how your software demos can compress huge files or pull up the dashboard that sales staff can access when they sign up. Think of Steve Jobs pulling out the MacBook Air from an envelope for the first time. 

Your AHA moment requires showmanship, for example:

“Now we come to the best part of the presentation. If you view this portion of the demo, you’ll see we’ve recreated a series of calendars, documents, and emails. It’s typical of what you would see if you rely on a manual system, right?

Now we hit this button, and you will import everything! You have complete visibility into your entire team and their historical interactions with your clients up to the present date.”

Don’t assume that your client has absorbed every piece of information you’ve shared. Reiterate your main message once again before you close. 

Close with a call to action. Ask the prospect to sign up for the first month, schedule a follow-up meeting, or set up a call to finalize the paperwork. 

As an example:

“So we’ve shown you how you can use our product to pull all of the information related to your sales funnel into the cloud. As I’ve mentioned, we integrate with all your existing software so you can log all future and past interactions. 

Can you let me know if you want to sign up for August 1st? If so, I’ll send you the relevant paperwork this afternoon.” 

Not all product demos go as smoothly as planned. A failed demo can eradicate the trust you’ve built up with prospects over weeks and months of nurturing. But there are many more mistakes to avoid during a demo . Below two common ones: 

If your product or software has a few glitches or known problems, prepare in advance. They may or may not come up during the demo, but prepare anyway. 

Disable any alarms, notifications, and pop-ups that might disrupt the flow of your demo. 

Picture this: you spend the entire demo telling your customers how slick and sophisticated your product is, only to have it fail when you try to showcase it in practice. Nothing causes a loss of momentum like weak Wi-Fi or a live preview that lags painfully. 

Tech failures can undermine your entire message. So make sure that your presentations are failure-proof and consistent every single time. 

Examples of winning sales demos 

Here are some examples of impressive product demos to give you some inspiration and get those creative juices flowing.

(What even are creative juices?)

Contractbook 

What do we love about this demo? 

Well, for starters, it’s available on the website for anyone to see without needing to first book a call. 

On top of this, the demo script is kept short and sweet, with only the most important parts of the product being showcased. 

They also give the option to schedule a demo with their team that is personalized to a prospect’s needs.

With Zendesk’s interactive demo, they go through a real-life scenario to help prospects imagine what it would actually be like to use their product. 

Not to mention, the script in the demo is kept to 10 slides. By keeping the demo concise, the company is making sure that prospects will remain focused from start to finish and won’t get overwhelmed with too much information.  

Before you finalize your demo script, remember not to skip any of these steps to make sure it’ll get the job done and turn your prospects into paying customers. 

1. Do your homework— Before you write your script, make sure you’ve done your research about the prospect to understand their unique needs and pains. You can then personalize your demo to show how your product is the solution to the challenges they’re facing.

2. Start with a bang— No need for a grand finale! Start with the most relevant and richest parts of the product to make sure you grab prospects’ attention and keep them interested the whole time. 

3. Offer a true-to-life experience— Personalize the demo with the prospect’s branding and use cases or verticals that are relevant to their needs. This will help them imagine what it’ll be like to actually use your product. 

4. Make it engaging— Make sure that your demo is interactive and engaging. To keep prospects hooked, ask them questions and periodically check in to make sure what you’re showing is really relevant. 

5. Let your product do the talking— Make sure your script allows you to let your product sell itself. 

6. Avoid feature dumping— Remember, no prospect wants to sit through a demo where you’re just listing feature after feature. Only focus on a few of your product’s features that are relevant to your prospect and highlight how they can solve their problems. 

7. Use social proof— To establish trust, mention a few of your clients that have seen positive results after using your product.

8. Provide clear next steps— Make sure your script ends with a clear call-to-action so that your prospect knows exactly what the next steps will be. 

9. Practice makes perfect— Make sure to rehearse your demo script to ensure that you are as confident and comfortable as possible. When you are confident in what you’re presenting, it’ll help make sure your demo is meaningful and impactful.

We know there’s a lot to keep in mind when it comes to crafting a demo script. 

But there are tools out there that can simplify the process for you and the rest of your sales team. 

(That is, if you’re using Walnut.)

With Walnut, you can use the OpenAI integration to write compelling product stories with ease. As part of the presenter notes, we offer an AI-powered writing assistant named Nutty that can help you edit your current notes, write new scripts, or answer any questions you may have.

This’ll not only save you time when it comes to writing your scripts, but also enrich your overall sales demo. 

Get the demo script right, every time 

At the end of the day, the main difficulty is to make sure your demos are consistent for all your prospects and across your sales reps. 

Providing them with a demo script is a great start, but you should also make sure that the flows of your product presentation are perfect for each customer’s use case. The ultimate goal is to master your demos consistency and quality in order to scale. 

Walnut codeless platform not only allows you to create personalized, failure-proof and interactive product demos . It also gives you the ability to create “demo templates” (AKA storylines) for your sales team to ensure your product story is always consistent. And more? You’ll collect valuable insights about your prospect usage to optimize your entire sales process.

Your product demo is your chance to close a deal and showcase your product. Let Walnut help you get it right, every time. 

Click “Get Started” to start delivering highly-converting interactive product demos. 

Create demos your prospects will love today.

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• Try Meta AI

RECOMMENDED READS

• 5 Steps to Getting Started with Llama 2
• The Llama Ecosystem: Past, Present, and Future
• Introducing Code Llama, a state-of-the-art large language model for coding
• Meta and Microsoft Introduce the Next Generation of Llama
• Today, we’re introducing Meta Llama 3, the next generation of our state-of-the-art open source large language model.
• Llama 3 models will soon be available on AWS, Databricks, Google Cloud, Hugging Face, Kaggle, IBM WatsonX, Microsoft Azure, NVIDIA NIM, and Snowflake, and with support from hardware platforms offered by AMD, AWS, Dell, Intel, NVIDIA, and Qualcomm.
• We’re dedicated to developing Llama 3 in a responsible way, and we’re offering various resources to help others use it responsibly as well. This includes introducing new trust and safety tools with Llama Guard 2, Code Shield, and CyberSec Eval 2.
• In the coming months, we expect to introduce new capabilities, longer context windows, additional model sizes, and enhanced performance, and we’ll share the Llama 3 research paper.
• Meta AI, built with Llama 3 technology, is now one of the world’s leading AI assistants that can boost your intelligence and lighten your load—helping you learn, get things done, create content, and connect to make the most out of every moment. You can try Meta AI here .

Today, we’re excited to share the first two models of the next generation of Llama, Meta Llama 3, available for broad use. This release features pretrained and instruction-fine-tuned language models with 8B and 70B parameters that can support a broad range of use cases. This next generation of Llama demonstrates state-of-the-art performance on a wide range of industry benchmarks and offers new capabilities, including improved reasoning. We believe these are the best open source models of their class, period. In support of our longstanding open approach, we’re putting Llama 3 in the hands of the community. We want to kickstart the next wave of innovation in AI across the stack—from applications to developer tools to evals to inference optimizations and more. We can’t wait to see what you build and look forward to your feedback.

Our goals for Llama 3

With Llama 3, we set out to build the best open models that are on par with the best proprietary models available today. We wanted to address developer feedback to increase the overall helpfulness of Llama 3 and are doing so while continuing to play a leading role on responsible use and deployment of LLMs. We are embracing the open source ethos of releasing early and often to enable the community to get access to these models while they are still in development. The text-based models we are releasing today are the first in the Llama 3 collection of models. Our goal in the near future is to make Llama 3 multilingual and multimodal, have longer context, and continue to improve overall performance across core LLM capabilities such as reasoning and coding.

State-of-the-art performance

Our new 8B and 70B parameter Llama 3 models are a major leap over Llama 2 and establish a new state-of-the-art for LLM models at those scales. Thanks to improvements in pretraining and post-training, our pretrained and instruction-fine-tuned models are the best models existing today at the 8B and 70B parameter scale. Improvements in our post-training procedures substantially reduced false refusal rates, improved alignment, and increased diversity in model responses. We also saw greatly improved capabilities like reasoning, code generation, and instruction following making Llama 3 more steerable.

*Please see evaluation details for setting and parameters with which these evaluations are calculated.

In the development of Llama 3, we looked at model performance on standard benchmarks and also sought to optimize for performance for real-world scenarios. To this end, we developed a new high-quality human evaluation set. This evaluation set contains 1,800 prompts that cover 12 key use cases: asking for advice, brainstorming, classification, closed question answering, coding, creative writing, extraction, inhabiting a character/persona, open question answering, reasoning, rewriting, and summarization. To prevent accidental overfitting of our models on this evaluation set, even our own modeling teams do not have access to it. The chart below shows aggregated results of our human evaluations across of these categories and prompts against Claude Sonnet, Mistral Medium, and GPT-3.5.

Preference rankings by human annotators based on this evaluation set highlight the strong performance of our 70B instruction-following model compared to competing models of comparable size in real-world scenarios.

Our pretrained model also establishes a new state-of-the-art for LLM models at those scales.

To develop a great language model, we believe it’s important to innovate, scale, and optimize for simplicity. We adopted this design philosophy throughout the Llama 3 project with a focus on four key ingredients: the model architecture, the pretraining data, scaling up pretraining, and instruction fine-tuning.

Model architecture

In line with our design philosophy, we opted for a relatively standard decoder-only transformer architecture in Llama 3. Compared to Llama 2, we made several key improvements. Llama 3 uses a tokenizer with a vocabulary of 128K tokens that encodes language much more efficiently, which leads to substantially improved model performance. To improve the inference efficiency of Llama 3 models, we’ve adopted grouped query attention (GQA) across both the 8B and 70B sizes. We trained the models on sequences of 8,192 tokens, using a mask to ensure self-attention does not cross document boundaries.

Training data

To train the best language model, the curation of a large, high-quality training dataset is paramount. In line with our design principles, we invested heavily in pretraining data. Llama 3 is pretrained on over 15T tokens that were all collected from publicly available sources. Our training dataset is seven times larger than that used for Llama 2, and it includes four times more code. To prepare for upcoming multilingual use cases, over 5% of the Llama 3 pretraining dataset consists of high-quality non-English data that covers over 30 languages. However, we do not expect the same level of performance in these languages as in English.

To ensure Llama 3 is trained on data of the highest quality, we developed a series of data-filtering pipelines. These pipelines include using heuristic filters, NSFW filters, semantic deduplication approaches, and text classifiers to predict data quality. We found that previous generations of Llama are surprisingly good at identifying high-quality data, hence we used Llama 2 to generate the training data for the text-quality classifiers that are powering Llama 3.

We also performed extensive experiments to evaluate the best ways of mixing data from different sources in our final pretraining dataset. These experiments enabled us to select a data mix that ensures that Llama 3 performs well across use cases including trivia questions, STEM, coding, historical knowledge, etc.

Scaling up pretraining

To effectively leverage our pretraining data in Llama 3 models, we put substantial effort into scaling up pretraining. Specifically, we have developed a series of detailed scaling laws for downstream benchmark evaluations. These scaling laws enable us to select an optimal data mix and to make informed decisions on how to best use our training compute. Importantly, scaling laws allow us to predict the performance of our largest models on key tasks (for example, code generation as evaluated on the HumanEval benchmark—see above) before we actually train the models. This helps us ensure strong performance of our final models across a variety of use cases and capabilities.

We made several new observations on scaling behavior during the development of Llama 3. For example, while the Chinchilla-optimal amount of training compute for an 8B parameter model corresponds to ~200B tokens, we found that model performance continues to improve even after the model is trained on two orders of magnitude more data. Both our 8B and 70B parameter models continued to improve log-linearly after we trained them on up to 15T tokens. Larger models can match the performance of these smaller models with less training compute, but smaller models are generally preferred because they are much more efficient during inference.

To train our largest Llama 3 models, we combined three types of parallelization: data parallelization, model parallelization, and pipeline parallelization. Our most efficient implementation achieves a compute utilization of over 400 TFLOPS per GPU when trained on 16K GPUs simultaneously. We performed training runs on two custom-built 24K GPU clusters . To maximize GPU uptime, we developed an advanced new training stack that automates error detection, handling, and maintenance. We also greatly improved our hardware reliability and detection mechanisms for silent data corruption, and we developed new scalable storage systems that reduce overheads of checkpointing and rollback. Those improvements resulted in an overall effective training time of more than 95%. Combined, these improvements increased the efficiency of Llama 3 training by ~three times compared to Llama 2.

Instruction fine-tuning

To fully unlock the potential of our pretrained models in chat use cases, we innovated on our approach to instruction-tuning as well. Our approach to post-training is a combination of supervised fine-tuning (SFT), rejection sampling, proximal policy optimization (PPO), and direct preference optimization (DPO). The quality of the prompts that are used in SFT and the preference rankings that are used in PPO and DPO has an outsized influence on the performance of aligned models. Some of our biggest improvements in model quality came from carefully curating this data and performing multiple rounds of quality assurance on annotations provided by human annotators.

Learning from preference rankings via PPO and DPO also greatly improved the performance of Llama 3 on reasoning and coding tasks. We found that if you ask a model a reasoning question that it struggles to answer, the model will sometimes produce the right reasoning trace: The model knows how to produce the right answer, but it does not know how to select it. Training on preference rankings enables the model to learn how to select it.

Building with Llama 3

Our vision is to enable developers to customize Llama 3 to support relevant use cases and to make it easier to adopt best practices and improve the open ecosystem. With this release, we’re providing new trust and safety tools including updated components with both Llama Guard 2 and Cybersec Eval 2, and the introduction of Code Shield—an inference time guardrail for filtering insecure code produced by LLMs.

We’ve also co-developed Llama 3 with torchtune , the new PyTorch-native library for easily authoring, fine-tuning, and experimenting with LLMs. torchtune provides memory efficient and hackable training recipes written entirely in PyTorch. The library is integrated with popular platforms such as Hugging Face, Weights & Biases, and EleutherAI and even supports Executorch for enabling efficient inference to be run on a wide variety of mobile and edge devices. For everything from prompt engineering to using Llama 3 with LangChain we have a comprehensive getting started guide and takes you from downloading Llama 3 all the way to deployment at scale within your generative AI application.

A system-level approach to responsibility

We have designed Llama 3 models to be maximally helpful while ensuring an industry leading approach to responsibly deploying them. To achieve this, we have adopted a new, system-level approach to the responsible development and deployment of Llama. We envision Llama models as part of a broader system that puts the developer in the driver’s seat. Llama models will serve as a foundational piece of a system that developers design with their unique end goals in mind.

Instruction fine-tuning also plays a major role in ensuring the safety of our models. Our instruction-fine-tuned models have been red-teamed (tested) for safety through internal and external efforts. ​​Our red teaming approach leverages human experts and automation methods to generate adversarial prompts that try to elicit problematic responses. For instance, we apply comprehensive testing to assess risks of misuse related to Chemical, Biological, Cyber Security, and other risk areas. All of these efforts are iterative and used to inform safety fine-tuning of the models being released. You can read more about our efforts in the model card .

Llama Guard models are meant to be a foundation for prompt and response safety and can easily be fine-tuned to create a new taxonomy depending on application needs. As a starting point, the new Llama Guard 2 uses the recently announced MLCommons taxonomy, in an effort to support the emergence of industry standards in this important area. Additionally, CyberSecEval 2 expands on its predecessor by adding measures of an LLM’s propensity to allow for abuse of its code interpreter, offensive cybersecurity capabilities, and susceptibility to prompt injection attacks (learn more in our technical paper ). Finally, we’re introducing Code Shield which adds support for inference-time filtering of insecure code produced by LLMs. This offers mitigation of risks around insecure code suggestions, code interpreter abuse prevention, and secure command execution.

With the speed at which the generative AI space is moving, we believe an open approach is an important way to bring the ecosystem together and mitigate these potential harms. As part of that, we’re updating our Responsible Use Guide (RUG) that provides a comprehensive guide to responsible development with LLMs. As we outlined in the RUG, we recommend that all inputs and outputs be checked and filtered in accordance with content guidelines appropriate to the application. Additionally, many cloud service providers offer content moderation APIs and other tools for responsible deployment, and we encourage developers to also consider using these options.

Deploying Llama 3 at scale

Llama 3 will soon be available on all major platforms including cloud providers, model API providers, and much more. Llama 3 will be everywhere .

Our benchmarks show the tokenizer offers improved token efficiency, yielding up to 15% fewer tokens compared to Llama 2. Also, Group Query Attention (GQA) now has been added to Llama 3 8B as well. As a result, we observed that despite the model having 1B more parameters compared to Llama 2 7B, the improved tokenizer efficiency and GQA contribute to maintaining the inference efficiency on par with Llama 2 7B.

For examples of how to leverage all of these capabilities, check out Llama Recipes which contains all of our open source code that can be leveraged for everything from fine-tuning to deployment to model evaluation.

What’s next for Llama 3?

The Llama 3 8B and 70B models mark the beginning of what we plan to release for Llama 3. And there’s a lot more to come.

Our largest models are over 400B parameters and, while these models are still training, our team is excited about how they’re trending. Over the coming months, we’ll release multiple models with new capabilities including multimodality, the ability to converse in multiple languages, a much longer context window, and stronger overall capabilities. We will also publish a detailed research paper once we are done training Llama 3.

To give you a sneak preview for where these models are today as they continue training, we thought we could share some snapshots of how our largest LLM model is trending. Please note that this data is based on an early checkpoint of Llama 3 that is still training and these capabilities are not supported as part of the models released today.

We’re committed to the continued growth and development of an open AI ecosystem for releasing our models responsibly. We have long believed that openness leads to better, safer products, faster innovation, and a healthier overall market. This is good for Meta, and it is good for society. We’re taking a community-first approach with Llama 3, and starting today, these models are available on the leading cloud, hosting, and hardware platforms with many more to come.

Try Meta Llama 3 today

We’ve integrated our latest models into Meta AI, which we believe is the world’s leading AI assistant. It’s now built with Llama 3 technology and it’s available in more countries across our apps.

You can use Meta AI on Facebook, Instagram, WhatsApp, Messenger, and the web to get things done, learn, create, and connect with the things that matter to you. You can read more about the Meta AI experience here .

Visit the Llama 3 website to download the models and reference the Getting Started Guide for the latest list of all available platforms.

You’ll also soon be able to test multimodal Meta AI on our Ray-Ban Meta smart glasses.

As always, we look forward to seeing all the amazing products and experiences you will build with Meta Llama 3.

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