business plan fee

How Much Do Business Plan Writers Cost?

When you’re starting or growing a business, it’s important to have a clear plan in place. Writing a business plan can help you outline your goals and sales strategies, and it can be a valuable tool when seeking funding from potential investors such as venture capitalists or a bank loan. 

If you don’t have time to write your own business plan, or if you need help getting started, professional business plan writing services can be a great option. But, how much do these services cost? And is it worth the investment? Let’s take a closer look.

How Much Should I Pay For a Business Plan Writing Service?

Professional business plan writers and consultants generally charge between $2,000 and $25,000. However, the cost largely depends on the required quality of your plan, the complexity of your business plan, and the length of the document. Professional business plans for very small companies may only require a few thousand dollars to be written, while more complex business plans for larger, growing companies can easily cost over ten thousand dollars.

There are also private consultants who will write or edit your business plan on an hourly fee basis. Fees can range from $50 to $300 per hour or more, depending on the consultant and the complexity of your business plan.

Whoever you choose to get started with your business plan, be sure to consider what’s included in your service. At the very least, you should expect:

• Comprehensive business plan including an executive summary, market analysis, marketing plan, financial plan with 3-5 years of financial projections, and other essential components required by potential investors
• Customization based on your business model and specific to your business needs
• Well-researched business plan based on relevant industry information and a thorough competitive analysis

There are several companies out there that offer complete business plan writing services. However, the quality of their work can vary dramatically. If you’re considering hiring outside help to write your business plan, choose carefully.

It’s important to remember that you get what you pay for when it comes to these types of services. If you go with a cheap plan writer, you run the risk of ending up with a low-quality business plan. If your business plan isn’t strong and professional-looking, it may be harder for you to get funding or attract investors.

Looking for a Business Plan Writer?

You’ve come to the right place!  Since Growthink was founded in 1999, we have provided business plan writing services for thousands of clients including startups, small business owners, nonprofit organizations and mid to large-sized companies. 

We understand that writing a business plan can be a time-consuming process for many entrepreneurs.  Hiring a business plan writer will allow you to quickly and expertly create a custom business plan.

 Expert Team of Business Plan Writers

 Fully Customized Business Plans

 Market & Competitor Research

 Complete Financial Projections

 Strategic Consulting For Growth & Funding

Get Started Now!

Call us at (800) 216-3710 or complete the form below and one of our business plan writers will reach out to you to schedule a time to speak about your business plan needs.

You can learn more about our business plan consulting services here

What Factors Impact Business Plan Pricing?

Some things that impact business planning services pricing include:

• Length – Longer, more complex business plans will cost more than shorter business plans.
• Company Size – A business plan for a large or complicated company can be more expensive to write.
• Level of Expertise – Smaller companies may opt to hire less experienced writers who charge lower prices, while larger, well-established companies choose to work with high-quality professionals who charge higher rates. You can’t expect a less experienced writer to help you achieve your goals (funding, growth) for your business plan.
• Turnaround Time – Generally, shorter turnaround times mean increased prices. Typically it will take 3-4 weeks to write a quality business plan.
• Additional Services – Some companies offer additional services, such as business plan presentation and pitch deck editing and support. These can cost extra.

To really get your business off the ground, it’s important to have a business plan in place that has been written by someone with the expertise to put together a successful business plan. A professional business plan consultant is an excellent investment for increasing your chances of securing the funds you need to start and/or grow your business. However, it’s important to do your research and choose carefully when you’re ready to hire.

Who Can I Hire To Write My Business Plan?

When choosing a business plan writer or consulting firm, it’s important to look for a company with significant business experience and proven expertise in business plan development. Look for companies that have been around for at least five years and do business plan writing on a regular basis. They should also be able to provide references from other companies that they’ve worked with.

A Business Plan Writing Company or Consultant

When hiring a business plan writing service , you’ll have two primary options. You can opt to work with a single writer or a dedicated team of experts who will be responsible for the entire project. The price of the service may vary depending on which option you choose.

A business plan writer typically costs less than an entire team, but it’s important to keep in mind that you may have less control over the outcome. The upside is that your business plan will be written by an expert with a deep understanding of the writing process.

When choosing this route, you should ask for references and examples of previous work. Before hiring any business plan writer, be sure they have the proper credentials and experience to meet your needs. You should also ask about any fees associated with revisions or updates.

Many businesses choose to work with a business plan consulting firm that offers a collaborative team of experts. This type of company will give you the best of both worlds. You’ll be able to utilize the knowledge and expertise of all the experts involved in the project, while still retaining control over the direction and vision of your business plan.

If you’re trying to determine how much it will cost to work with a business plan writing service, take some time to explore all of your options before making a final decision. You should consider both pricing models as well as the qualifications offered by the various service providers in your area. Doing so will ensure you find the most qualified choice for your business planning needs.

You Can Write It Yourself

If you are a newer entrepreneur or business owner or you are trying to save money, there are several free resources available online to help you write your business plan. The Small Business Administration (SBA) and your local Chamber of Commerce offer business plan services, workshops, or courses that can help you get started. Using a business plan template is a great way to quickly and easily complete your plan, especially if you are unfamiliar with the business planning process.

Some business owners are comfortable writing business plans without any outside help. This option offers you complete control over the process, but it typically takes more time than you have to spare. For that reason, not writing your own plan is usually recommended for experienced business owners, even those with plenty of business plan writing experience.

In most cases, experienced business owners who write their own business plans will have a better idea of what elements are needed and how they should be presented. However, it can still take considerable time to compile all the necessary information into a cohesive business plan that meets your audience’s needs. And it’s one thing to write a business plan; it’s another to write a business plan that gets investors or lenders to write you a large funding check.

A Combination of Business Planning Services

If your budget doesn’t allow you to hire a comprehensive business plan service, combining outside services with writing your own business plan may be the best option. This approach gives you complete control over the process, while still allowing you to benefit from an expert business plan writer’s advice. It is also a great option for entrepreneurs who don’t have time to write their plan but aren’t quite ready to hire someone else to do it either.

Other business services that could help you include:

• Market Research – Conducting thorough market research can help you determine which business opportunities are viable. Experienced consultants can help you identify your target customer so you can design the right marketing strategy to reach them.
• Copywriting Assistance – Many entrepreneurs have a great product or idea, but lack the writing skills needed to effectively advertise it in their business plans or online marketing materials. A business plan copywriter can help you create a compelling marketing message that resonates with your target audience.
• Startup / Growth Opportunities – If you’re thinking about starting a business or expanding your established business, it’s important to consider all of the potential opportunities before diving into something that may not be feasible for your current situation. A business plan consultant can help you identify what makes your business idea unique and how you can capitalize on those opportunities.
• Business Plan Review – Once you’ve completed your business plan, it’s important to have it reviewed by an expert. They can identify any gaps or mistakes in logic that could affect how potential lenders or investors perceive your business idea.

As with any decision affecting your company’s future, you should take the time to explore all of your options before committing to a specific service provider. The goal is not only to find the best fit for your budget and needs but also to find a business plan consulting service that can meet your expectations and deliver quality content on time and within budget.

Is It Worth It To Use a Professional Business Plan Writing Service?

As with anything else, you’ll get what you pay for. If you are short on time or don’t have the writing skills required to write a business plan, it may be worth considering a professional writing service. These services can help you complete the necessary research and planning to get a comprehensive business plan written for your company.

How Growthink Can Help Your Business

Since 1999, Growthink has developed thousands of business plans for entrepreneurs and business owners to start and/or grow their businesses. From small business owners to Fortune 500 companies, we have provided a variety of business plan services to meet the needs of each client.

Our business planning services include:

• Business Plan Consultants – Our experienced business plan consulting team has helped numerous businesses from small businesses to multi-million dollar corporations identify new opportunities and develop their business plans using existing information where possible, or by conducting new research as needed.
• Business Plan Writing Services – Our business plan writers are experienced professionals who are committed to providing you with a business plan that delivers results. Depending on your needs, our business writers can either help you complete the research and writing process, or write your business plan for you from start to finish.
• Done For You Market Research – Our market research team can conduct independent market research for your business through access to several market research databases. Utilize this research to help you write a business plan that is more in-depth and gives you a distinct advantage over competitors in your industry.
• Private Placement Memorandums – Growthink’s experienced business consultants can help you prepare a private placement memorandum (PPM) that is tailored to the unique needs of your business. PPMs are used to help businesses raise capital from accredited investors.
• Growthink’s Ultimate Business Plan Template – Our simple business plan template is available in MS Word and when completed can be sent to investors and lenders in Adobe PDF format. Use this business plan template to help you focus your business concept on the information that is most relevant for lenders and investors, while also providing a flexible foundation for future growth.
• Business Plan Writing Help Center – We have a wide variety of free resources for business planning on our website. Use our selection of 200+ business plan examples to help you write a business plan specific to your industry or learn more from our selection of business planning and funding articles.

No matter what product or service you choose, we wish you success in your business venture

How Much Does a Business Plan Cost?

A complete business plan helps you to identify your business goals and how you plan on reaching them. Whether you are a new business owner or an experienced entrepreneur, writing a comprehensive business plan can help you start, grow, and/or attract investors to fund your business.  

How Much Does It Cost to Write a Business Plan ?

Business plan pricing depends on what route you take to create it. However, there are a few essential elements that are common to all business plans:

• Executive Summary
• Business Description
• Market Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Strategy
• Operations Plan
• Management Team
• Financial Plan

There are several ways to approach writing a successful business plan, but the cost of each way varies widely. The cost of a business plan can be a significant investment, but it’s an essential tool for any business. Below we provide some tips for what to consider and the costs for the various methods of completing your own business plan.  

Considerations When Writing Your Own Business Plans

There are several things to consider when writing your own plan. Depending on whether you’re in need of funding and how much, the costs for your business plan will be different.

Take into account:

• How long will your business plan be?
• How many hours does it take to complete the business plan?
• What kind of language is used in the business plan?
• Who will use the business plan?
• Who will fund your business?
• How much are you looking to raise or if you need funding at all?

According to our business consultants’ surveys of investor requirements, a 15- to 25-page business plan is the ideal length. Adding more pages may cause your time-constrained investor to skim portions of the plan, even if they are interested, which might result in important information being overlooked. However, fewer pages may lead potential investors to believe that the firm has not been thoroughly thought out or simply doesn’t have enough information for them to make an investment decision.  

Business Plan Template Costs

There are a variety of business plan templates online that you can purchase for a one-time fee. These templates range in price but usually start at around $100. Remember, a bargain business plan template may not include all the information that you need, so it’s important to understand what is included with the template you purchase.

Many of these templates also come with instructions to help you fill in the template and make changes as needed. However, if there is something you want to be changed on the template, it may take time and money to have it done.

Be sure to do your research and find the right template for your business. The wrong template could set you back even further and change the face of your business entirely. If you purchase a professional business plan template, make sure it’s from a reputable business plan company with business plan writing skills   in a variety of industries.

The business plan template should be easily editable and customized for your specific business needs and industry trends.

If you do not want to pay for a template, there are companies that will charge by the page and some that offer free resources . However, these templates may not have been professional business plans written for your exact type of business.  

Experienced Consultants & Business Plan Writers Cost

Hiring a business plan writer or professional writing service will help you get a comprehensive business plan written just for your business. A professional business plan consultant will help you identify your goals and how your company will reach these goals. A business plan consultant fee usually costs more but can be worth it if you do not have the time or resources to complete the business plan yourself.

A business plan writer can be found through online directories, but be sure to do your research prior to engaging in business with them. Be sure to ask for references and read reviews before hiring a business plan writing service.

If you choose to hire a business plan consultant, the complexity and length of the plan will determine how much is a business plan. Generally, a consulting firm or private consultants charge between $1,000 and $5,000 to have a comprehensive business plan written . However, a lengthy and complex plan can easily start at a few thousand dollars and stretch into the tens of thousands of dollars based on the needs of the business.

Some experienced business plan writing services also offer package deals that include additional services, such as market research, a marketing plan, and realistic financial projections.

Business Plan Software Costs

There are business plan software applications that can be used for free or have a monthly subscription cost, which may work better for your needs depending on what you need in a business plan. These apps provide templates and make writing a business plan and business planning easier. They help organize the information you enter into the app and will sometimes offer advice on how to do things like financial projections for your business plan .

The information that you put into the application can be used for several different types of business plan needs. These apps are great for startups and small businesses looking to raise capital or secure funding.

Each app or software varies in what it offers. Some are more customizable than others, some have more options for presenting your business plan, and some even offer investment opportunities. With just your business idea, the business planning software can help you write your own business plan quickly and easily. 

Write Your Own Business Plan from Scratch

If you do not want to purchase a template or use software, the easiest and most cost-effective way is to write a business plan from scratch. This route takes time and effort to complete but can be done by anyone willing to put in the work.

When writing your business plan documents, remember that they should be as detailed as possible. This document is your guide to starting and running your business. The more complete it is, the better off you’ll be.

There are a variety of free resources available online to help you write a business plan, including articles, templates, and even video courses.

When writing a business plan from scratch, it’s important to consider all of your business aspects. This includes your business concept or business model , management, production, market research , sales strategies , customer service, operations, human resources, financial projections , and more.

Try to be as thorough as possible when writing the plan. While the task may seem daunting at first, you’ll find that putting together a business plan is not so bad once you get started. After all, if you can dream it, you can write it.

The cost of writing a b usiness plan is dependent on the purpose, type, and length of the business plan. The amount of time it takes to complete a  business plan , the language used, and who will be using the document also play a factor in the cost. You can find templates for a one-time fee or pay by the page, hire a business plan writing service or a business plan writer , contact a consulting firm , or use software/apps to create your business plan. Whichever option you choose, make sure you do your research, conduct an in-depth business plan review, and find the best resource to meet the goals for your business.  

• Business Planning
• Venture Funding

Home Blog Business Plan How Much Do Business Plan Writing Services Cost?

How Much Do Business Plan Writing Services Cost?

Home » How Much Do Business Plan Writing Services Cost?

Recent Posts

• Unlocking the Potential of Your Business June 6, 2024
• The Importance of a Well-Crafted Business Plan June 6, 2024
• Managing Change Effectively with a Business Plan Consultant June 6, 2024
• Implementing Strategic Partnerships with a Business Plan Writer June 6, 2024
• Boosting Revenue with a Business Plan Writer June 6, 2024

There’s no content to show here yet.

Ready To Get Started?

Our team of business consultants can provide you with one-on-one consulting and strategic advisory to launch or grow your business.

SCHEDULE A CONSULTATION

• Unlocking the Potential of Your Business
• The Importance of a Well-Crafted Business Plan
• Managing Change Effectively with a Business Plan Consultant
• Implementing Strategic Partnerships with a Business Plan Writer
• Boosting Revenue with a Business Plan Writer
• Business Plan
• Business Plan Writer
• Client Press

The expense of a business plan varies greatly depending on which kind of plan you need. Some plans could be as straightforward as a executive summary and also a one-page financial worksheet, while some can be well more than 50 pages and contain many years of financial projections. Decide what type of business plan your company needs so as to help ascertain the cost of this strategy.

Hiring a Business Plan Writing Service It’s possible to hire a business plan writing service to write your business plan. More complex plans can range into the high thousands, based upon the firm, the amount of staff members operating on the strategy along with the range of the plan. Costs typically start at $1,500 for more simple projects.

Hiring A Traditional Consulting Company Using a traditional consulting company to write your business plan might make more sense when you are looking to raise a larger amount with your business plan. A lengthy plan with five years of financial projections might still cost a few thousand dollars, however, the total price can be much higher depending on the scope of work and the amount of consulting required. Some traditional consultants charge by the hour and let the customer decide how many hours client can budget for the work. For larger corporate jobs, expect to find costs ranging $25,000 to $50,000.

Our approach at GoBusinessPlans is to custom scope each engagement based on the the specific requirements of each client. Our business plan writing services typically cost between $2,000 and $10,000 depending on the work that needs to be completed.

Writing It Yourself The least expensive way to acquire a business plan usually is to compose it yourself. Purchasing the software to speed up this procedure ranges from $50 to $500, and free resources on the Web can offer both templates and suggestions. The U.S. Small Business Administration offers guides, outlines and blogs, and the SBA’s Business Strategy Tool provides step-by-step assistance in building your plan. For companies with very low startup capital, this can be the ideal option.

Combining Services Another option for businesses looking for a business plan option is potentially doing some of the initial leg work and then working with a business plan company to finalize the business plan.  A business plan can cost less if you do the research and make a draft on your own, and then introduce it to a company or consultant for review and completion. For instance, you could complete the written part of the company plan and have somebody else help with the financials. This is sometimes a good option for entrepreneurs that will articulate their business idea clearly but may need help putting together financial projections that are realistic. Review choices are offered for those who need an expert eye to check at their plan before proceeding.

• Author Details

• Service Area
• Our Clients
• Frequently Asks Questions

Services Overview

• Business Plan Writers

• Investor Presentation

• Business Plan Consultants

• Bank Business Plan

Immigration

• E2 Visa Business Plan

• EB-5 Visa Business Plan

• L1 Visa Business Plan

Fully Customized Business Plans – No Templates

Schedule free consultation.

Our business plain team is here to help

Shedule Consulation

Our business plan team is here to help

View sample

Check example of our work

• Business Plan Consulting

Home > Business > Business Startup

How To Write a Business Plan

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure .

Starting a business is a wild ride, and a solid business plan can be the key to keeping you on track. A business plan is essentially a roadmap for your business — outlining your goals, strategies, market analysis and financial projections. Not only will it guide your decision-making, a business plan can help you secure funding with a loan or from investors .

Writing a business plan can seem like a huge task, but taking it one step at a time can break the plan down into manageable milestones. Here is our step-by-step guide on how to write a business plan.

Table of contents

• Write your executive summary
• Do your market research homework
• Set your business goals and objectives
• Plan your business strategy
• Describe your product or service
• Crunch the numbers
• Finalize your business plan

By signing up I agree to the Terms of Use and Privacy Policy .

Step 1: Write your executive summary

Though this will be the first page of your business plan , we recommend you actually write the executive summary last. That’s because an executive summary highlights what’s to come in the business plan but in a more condensed fashion.

An executive summary gives stakeholders who are reading your business plan the key points quickly without having to comb through pages and pages. Be sure to cover each successive point in a concise manner, and include as much data as necessary to support your claims.

You’ll cover other things too, but answer these basic questions in your executive summary:

• Idea: What’s your business concept? What problem does your business solve? What are your business goals?
• Product: What’s your product/service and how is it different?
• Market: Who’s your audience? How will you reach customers?
• Finance: How much will your idea cost? And if you’re seeking funding, how much money do you need? How much do you expect to earn? If you’ve already started, where is your revenue at now?

Step 2: Do your market research homework

The next step in writing a business plan is to conduct market research . This involves gathering information about your target market (or customer persona), your competition, and the industry as a whole. You can use a variety of research methods such as surveys, focus groups, and online research to gather this information. Your method may be formal or more casual, just make sure that you’re getting good data back.

This research will help you to understand the needs of your target market and the potential demand for your product or service—essential aspects of starting and growing a successful business.

Step 3: Set your business goals and objectives

Once you’ve completed your market research, you can begin to define your business goals and objectives. What is the problem you want to solve? What’s your vision for the future? Where do you want to be in a year from now?

Use this step to decide what you want to achieve with your business, both in the short and long term. Try to set SMART goals—specific, measurable, achievable, relevant, and time-bound benchmarks—that will help you to stay focused and motivated as you build your business.

Step 4: Plan your business strategy

Your business strategy is how you plan to reach your goals and objectives. This includes details on positioning your product or service, marketing and sales strategies, operational plans, and the organizational structure of your small business.

Make sure to include key roles and responsibilities for each team member if you’re in a business entity with multiple people.

Step 5: Describe your product or service

In this section, get into the nitty-gritty of your product or service. Go into depth regarding the features, benefits, target market, and any patents or proprietary tech you have. Make sure to paint a clear picture of what sets your product apart from the competition—and don’t forget to highlight any customer benefits.

Step 6: Crunch the numbers

Financial analysis is an essential part of your business plan. If you’re already in business that includes your profit and loss statement , cash flow statement and balance sheet .

These financial projections will give investors and lenders an understanding of the financial health of your business and the potential return on investment.

You may want to work with a financial professional to ensure your financial projections are realistic and accurate.

Step 7: Finalize your business plan

Once you’ve completed everything, it's time to finalize your business plan. This involves reviewing and editing your plan to ensure that it is clear, concise, and easy to understand.

You should also have someone else review your plan to get a fresh perspective and identify any areas that may need improvement. You could even work with a free SCORE mentor on your business plan or use a SCORE business plan template for more detailed guidance.

Compare the Top Small-Business Banks

Data effective 1/10/23. At publishing time, rates, fees, and requirements are current but are subject to change. Offers may not be available in all areas.

The takeaway

Writing a business plan is an essential process for any forward-thinking entrepreneur or business owner. A business plan requires a lot of up-front research, planning, and attention to detail, but it’s worthwhile. Creating a comprehensive business plan can help you achieve your business goals and secure the funding you need.

Related content

• 5 Best Business Plan Software and Tools in 2023 for Your Small Business
• How to Get a Business License: What You Need to Know
• What Is a Cash Flow Statement?

Best Small Business Loans

5202 W Douglas Corrigan Way Salt Lake City, UT 84116

Accounting & Payroll

Point of Sale

Payment Processing

Inventory Management

Human Resources

Other Services

Best Inventory Management Software

Best Small Business Accounting Software

Best Payroll Software

Best Mobile Credit Card Readers

Best POS Systems

Best Tax Software

Stay updated on the latest products and services anytime anywhere.

By signing up, you agree to our Terms of Use  and  Privacy Policy .

Disclaimer: The information featured in this article is based on our best estimates of pricing, package details, contract stipulations, and service available at the time of writing. All information is subject to change. Pricing will vary based on various factors, including, but not limited to, the customer’s location, package chosen, added features and equipment, the purchaser’s credit score, etc. For the most accurate information, please ask your customer service representative. Clarify all fees and contract details before signing a contract or finalizing your purchase.

Our mission is to help consumers make informed purchase decisions. While we strive to keep our reviews as unbiased as possible, we do receive affiliate compensation through some of our links. This can affect which services appear on our site and where we rank them. Our affiliate compensation allows us to maintain an ad-free website and provide a free service to our readers. For more information, please see our  Privacy Policy Page . |

© Business.org 2024 All Rights Reserved.

The Cost of Writing a Business Plan

• Small Business
• Business Planning & Strategy
• Help in Writing a Business Plan
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

How to Write a Health Insurance Proposal for a Small Business

How to start an embroidery business, template for cost vs. benefit analysis.

• Why Is Planning an Important Step in Starting a Business?
• An Accountant's Role in Budgeting

Every business startup, from one person home operations on up, requires some form of business plan. For small to medium businesses, it's possible to write your own business plan for free. For larger business or entrepreneurs with limited time, professional business plans from a consultant or business services firm can cost anywhere from several hundred to many thousands of dollars.

What does Business Plan Include?

Business plans aren't mysterious or difficult to write, but they can be complicated and time consuming depending on your operation. Business plans are written documents containing all details of your business startup and operational objectives and strategies. Startup and operating costs, sales, marketing advertising and sales strategies, pricing and profit margins, supplier lists, insurance information and other topics are included to give you blueprint of your business.

They are also used for obtaining business loans, securing investors and for other analytical purposes, and may be modified as the business matures to better outline and guide future operations.

DIY Business Plans

Free and low-cost training – $25 seminar from Service Corps Of Retired Executives or SCORE of Austin, Texas – is available from government agencies and other sources to help the startup business owner write their own business plans. Low-cost software – for under $12 a month – is available from private companies and other sources to aid in the outline and completion of your business plan, or you may simply list topics, costs and other associated information in a notebook for reference.

A business plan is not mandated or required for any business unless requested by an outside entity, and there is no "set format," so you will save money by doing it yourself if time permits.

Business Plans From Private Companies

Business plan providers and business consultants are available for hire to complete your business plan. Some firms charge by the hour, with others charging a flat fee based on the complexity of the plan. Costs vary widely, and are only as good as the information you provide, with better plans including multiple stages of the plan process.

Analysis And Outline

The business plan process begins with an analysis and outline, for which some companies will charge hourly rate, or a flat fee of several hundred to several thousand dollars. The analysis fee is charged for the business plan writer to analyze all of the information you've provided. The resulting outline is a written report given to you that highlights and details the information before it is transferred to the business plan document.

If you are paying an hourly fee, you may save money by providing the company with as much detailed information as possible. Research, phone calls and other information-gathering activities will add to the hourly rate.

Additional Business Plan Considerations

If you are using your business plan to attract investors, obtain financing, venture capital or grants, a professional business plan company can provide plans with the necessary format and information needed to suit the particular objective. This type of plan usually on the more expensive side and you may be charged hourly or an estimated flat fee depending on the providing company, your business type, and complexity and the nature and purpose of the plan itself.

If you are a small business and do not require a professionally produced plan, the cost to produce one yourself is equal to the hourly rate you've placed on your time plus the cost of any training or software you choose.

• The Best Business Plan Company
• Cayenne Consulting: Approaches to Writing a Business Plan

Matt McKay began his writing career in 1999, writing training programs and articles for a national corporation. His work has appeared in various online publications and materials for private companies. McKay has experience in entrepreneurship, corporate training, human resources, technology and the music business.

Related Articles

Definition of business planning, what is business plan pro, what does a business plan consist of, business plan vs. business strategy, what is the relationship between the business plan, marketing plan & sales plan, how to create a new business plan, the importance of a business plan, 6 types of business plans, how to conclude a business plan, most popular.

• 1 Definition of Business Planning
• 2 What Is Business Plan Pro?
• 3 What Does a Business Plan Consist Of?
• 4 Business Plan Vs. Business Strategy

AI ASSISTANTS

Upmetrics AI Your go-to AI-powered business assistant

AI Writing Assist Write, translate, and refine your text with AI

AI Financial Assist Automated forecasts and AI recommendations

TOP FEATURES

AI Business Plan Generator Create business plans faster with AI

Financial Forecasting Make accurate financial forecasts faster

INTEGRATIONS

QuickBooks Sync and compare with your QuickBooks data

Strategic Planning Develop actionable strategic plans on-the-go

AI Pitch Deck Generator Use AI to generate your investor deck

Xero Sync and compare with your Xero data

See how easy it is to plan your business with Upmetrics: Take a Tour  →

AI-powered business planning software

Very useful business plan software connected to AI. Saved a lot of time, money and energy. Their team is highly skilled and always here to help.

- Julien López

BY USE CASE

Secure Funding, Loans, Grants Create plans that get you funded

Starting & Launching a Business Plan your business for launch and success

Validate Your Business Idea Discover the potential of your business idea

E2 Visa Business Plan Create a business plan to support your E2 - Visa

Business Consultant & Advisors Plan with your team members and clients

Incubators & Accelerators Empowering startups for growth

Business Schools & Educators Simplify business plan education for students

Students & Learners Your e-tutor for business planning

• Sample Plans

WHY UPMETRICS?

Reviews See why customers love Upmetrics

Customer Success Stories Read our customer success stories

Blogs Latest business planning tips and strategies

Strategic Planning Templates Ready-to-use strategic plan templates

Business Plan Course A step-by-step business planning course

Help Center Help & guides to plan your business

Ebooks & Guides A free resource hub on business planning

Business Tools Free business tools to help you grow

How Much Should a Business Plan Writing Cost?

Free Guide On Writing A Business Plan

• March 2, 2024

This blog will give you a clear idea about business plan cost and other relevant factors associated with it.

What works for someone else might not work for you. The same goes for a business plan and the type of services you take to write one.

You might have heard and read about the importance of business plans from various resources, so the next step would be to decide upon the method and budget for writing your plan.

Depending on your business, you might not need to spend hundreds or thousands of dollars on a business plan. As effective spending matters for businesses, it is the best practice to go through all of your options and pick the one that fits your business and budget the most.

In this article, we’ll discuss different sources for writing a business plan, and normally how much writing a business plan costs .

How much does writing a business plan cost?

Hiring a business plan writer to help you write a business plan generally costs anywhere between $1,000 and $25,000 , depending on the level of experience and the type of business plan. Expect to spend $25,000 to $50,000 when hiring a consultant.

However, using AI-powered tools to write your business plan costs much less. AI business plan generators like Upmetrics cost between $7 and   $15 a month.

Traditional vs. AI-powered business writing

Working with professional business plan writers or consultants can be costly and requires a great deal of back-and-forth communication. It can be quite overwhelming at times.

With AI-powered business planning tools like Upmetrics, you can easily create comprehensive and investor-ready business plans in just about a few hours.

Business plan writers or AI tools, which are more budget-friendly?

Hiring a professional business plan writer to draft your plan is a pricey affair. Experienced writers generally charge anywhere between $1000 to $3000 and even more. Whereas, Upmetrics’ pricing starts from $7/month .

Generic or unique professional-looking plans?

Business plan consultants and writers generally use a one-size-fits-all approach. The odds of your business plan ending up looking exactly the same as dozens of others are pretty high.

Modern AI tools, however, allow you to customize your business plan and presentation to meet the uniqueness of your business model.

Both are great options to consider, but at the moment, business plan tools seem to have an upper edge.

 Why hire expensive business plan writers and consultants?

Write winning business plans in minutes with AI

Plans starting from $7/month

Understanding business plan writing costs

Let’s explore and understand the various processes/methods of writing a business plan to help you find the most suitable one.

Hiring a business plan writer

Entrepreneurs often consider it as the go-to business planning solution as they may not have the time to write a business. If you have a budget to spend a few thousand dollars on creating a business plan, It’s surely a trusted and proven way of writing a business plan.

How much does the business plan writer cost?

A business plan writer costs anywhere between $1000 to $3000 . It is the appropriate method for businesses that need above $50,000  in investment and have complex planning and staffing needs.

Pros and cons of hiring a business plan writer

• Time-saving.
• Well researched with added points.
• Business plan writers know the jargon and style investors prefer.
• Let you focus on other aspects of your business.
• Might look homogenous with other plans in the same industry.
• You might have difficulty including your own vision in the plan.
• Would be a big drawback if the writer doesn’t know enough about your industry.
• Can be difficult to present as you’ve not written it.
• Doesn’t help you answer an investor’s tangent questions.
• Can be expensive, especially if you’re just starting out.

Hiring a business plan consultant

Hiring a consultant is one of the popular options, especially if you are trying to attract a particularly large sum of investment. A consultancy company would help you at every step from research to strategizing, business plan writing, and updating the plan.

But on the downside, consultancy services can be pretty expensive and isn’t for every business.

How much does the business plan consultancy cost?

Consultancy services may cost anywhere between $25,000 to $50,000 . This also depends highly upon the firm you’re approaching and their level of expertise in the industry.

Consultancies also charge on an hourly basis. The rates also depend upon the complexity of the work.

Pros and Cons of hiring a business plan consultancy

• Consultants are usually experts in the niche and can give out-of-the-box ideas.
• They look at things from an unbiased perspective.
• They charge a predecided fixed amount.
• Help with updating and improving business practices and plans.
• They handle multiple clients and struggle with availability.
• They don’t give a guarantee of success.
• Consulting services are expensive and not viable for everyone.
• It can be difficult if the company leaves the organization.
• Many consultants go for generic solutions which might not work.

Using an AI business plan generator

Using an AI business plan generator can be considered the most reliable, efficient, and cost-effective way of creating a business plan for new-age entrepreneurs.

Business planning software like Upmetrics can help you create a detailed business plan in less than an hour.

The subscription includes 400+ sample business plans, AI business assistants, video tutorials, well-written documentation, and guides to ensure you are on the right track.

Upmetrics costs just $7/month on an annual subscription, making it an affordable option for startups and small businesses compared to other business planning processes.

Pros and Cons of using an AI business plan generator

• AI-powered text generation to write your business plan.
• AI-powered revenue and expense stream suggestions.
• Automatically generates financial statements and visual reports.
• It is time-consuming.
• You might need additional help.

Say goodbye to your old-school business planning methods

Using Combined Services to Reduce Business Plan Costs

Now if you don’t want to spend a huge chunk of money on a business plan writer or consultancy, but need a little more help than a business plan software would provide then you can also use a combination of services to write your business plan. If you need more help with the leg work you can do so with the help of a consultant and business plan software.

And if you can do the initial research and create the first draft of your business plan, you can use a combination of business plan software and business plan writer.

This might be a good choice for entrepreneurs who have the initial idea and a rough plan of how to set goals and milestones but would need more help with writing a business plan.

Why Does Your Personal Touch Matter in Your Business Plan?

All of us know that a business plan is much more than a 20-30 page long document. It captures the essence of your business and acts as a roadmap on your business journey. So, even if you’d save loads of time by using a business plan writer or consultant, your business plan would lag in a personal touch and unique vision.

Also, it is important to note that you can’t rely too much on consultants. No matter how good they are at their job, they’re still an external source and can leave your business anytime, and that would be a major setback for your business if you rely solely on your consultant.

Hence, taking part in your business plan writing process would ensure that you have a strong grip on your business from the beginning.

In conclusion, if you look through your options, you can not only save money but also pick a method that would be the best for your business.

A business plan is perhaps the most important document for your business.

Hence, it is essential for you to think through these 4 steps:

• Figure out the time and resources you have.
• Figure out what you can do by yourself and the areas you would need help in writing.
• After you find out what services you’d need, study the different software, writers, and consultants available on the market.
• Look through the services and what their previous clients say about them before you go ahead and take your pick.

At the end of the day, do your research, pick the right services, and take part in the process with full force and determination.

After all, your business dreams deserve all of it and more!

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Reach Your Goals with Accurate Planning

• Customer Reviews
• Net 30 Account
• Wise Services
• Steps & Timeline
• Work at a Glance
• Market Research at a Glance
• Business Plan Writing Services
• Bank Business Plan
• Investor Business Plan
• Franchise Business Plan
• Cannabis Business Plan
• Strategic Business Plan
• Corporate Business Plan
• Merge and Acquisition Business Plan (M&A)
• Private Placement Memorandums (PPM)
• Sample Business Plans
• Professional Feasibility Study
• PowerPoint Presentations
• Pitch Deck Presentation Services
• Business Plan Printing
• Market Research
• L-1 Business Plan
• E-2 Business Plan
• EB-5 Business Plan
• EB-5 Regional Centers
• Immigration Attorneys
• Nonprofit Business Plan
• Exit Business Planning
• Business Planning
• Business Formation
• Business License
• Business Website
• Business Branding
• Business Bank Account
• Digital Marketing
• Business Funding Resources
• Small Business Loans
• Venture Capital
• Net 30 Apply

How Much Does a Business Plan Cost?

A business plan is essential for every new business, from home operations to multimillion-dollar corporations. The cost varies depending on the type of business plan you need.

Companies with specific planning needs such as market research, financial projections, or limited time can hire a business plan company to prepare a business plan.

Generally, a professionally written business plan company will charge between $2,000 and $20,000 for a professional business plan . Business plan costs vary depending on the type of industry, location, market size, business funding, and time in business.

Rates can be higher for companies that plan to use new or complicated technologies, disruptive models, have complex revenue streams, or require substantial investment capital.

You should decide what type of business plan you need to determine the average cost to write a business plan.

Hire our professional business plan writer who helps with business plans !

How much does business plan writing services cost.

DIY Business Plans

A Do-It-Yourself (DIY) is an inexpensive option for writing your own business plan. You can buy software or business plan templates to speed up this process for $20 to $300, but you can also find free resources on the web that provide business plan templates and suggestions. DIY business plans are an excellent resource for startups with very low startup capital.

You can use our sample business plans to create a business plan that follows a complete structure and format, so you won’t be left with an empty page wondering what to write.

• Business Plan Template

Make your vision a reality! A Wise Business Plan template  includes everything needed to WOW your audience. Includes business plan in Word and business plan financials in Excel. Simply fill in the blanks and print. Make your vision a reality! A Wise business plan Template includes everything needed to WOW your audience. Simply fill in the blanks and print. In addition, you can download our 300+ free business plan templates covering a range of industries.

Business Plan Writing Guide

Business plans can be challenging to write. However, with our “ how-to-write a business plan guide , ” you will surely be able to complete your plan. You can use these resources to learn what to include in your business plan and the types of language used in these professional documents.

Freelance Business Plan Writer

Business plan writers range from $79 to $149 an hour. Most projects will take a minimum of 20-30 hours for the business plan writer to complete.

Hiring A Professional Business Plan Consultant

You can hire a professional  business plan writer  to write your business plan. Some larger, more complex plans can run higher in price, depending on the type of project and the number of staff members involved. For simple projects, costs start at $2,000 and can go up to $20,000+ depending on the scope.

BANK BUSINESS PLANS

A Bank Business Plan includes every piece of the planning puzzle that a bank loan officer would need to see before signing off on the funding. This plan focuses on professionally developed financials to show the ability to repay a bank loan successfully.

Ideal for: Anyone seeking traditional bank funding or looking to secure a Small Business Administration (SBA) loan.

INVESTOR BUSINESS PLANS

An investor business plan will showcase Return on Investment (ROI) and offer a compelling description of the company’s leaders’ experience, commitment and business acumen. This plan seeks to instill confidence in investors while also getting them excited about your company. An investor business plan will show that the company has strong potential to reward those who invest while mitigating risk. 

Ideal for: Anyone looking to work with venture capitalists, angel investors or private investors that provide funding in return for equity in the company.

Bonus Tip: 5 Best Places to Find a Venture Capitalist

FRANCHISE BUSINESS PLANS

A franchise business plan will demonstrate how the location being funded is supported by the strength of the parent organization, while also demonstrating that the new location adds value to the over-arching company. Franchise business plans are a mix of information on the parent company and the franchise being funded. They place heavy emphasis on the market that would support the new location. 

Ideal for: Anyone looking to fund a franchise. This kind of business plan can also help make a case for a new franchise location to the parent company, increasing the chances that your location will be approved.

Bonus Tip: Discover how to buy a franchise with no money ?

STRATEGIC BUSINESS PLANS

A strategic business plan is a valuable tool for business builders, allowing them to prepare for the future by aligning their business goals with their market, industry predictions and plans for structuring the company as it grows. This kind of business plan is a true roadmap to success that can help a savvy business owner define and meet goals more quickly by staying one step ahead of growing pains and economic turbulence. The plan is also commonly used for Mergers & Acquisitions (M&A). 

Ideal for: Anyone who wants a goal-oriented strategy for growing a business quickly and strategically while minimizing distractions and dead-end side projects.

NONPROFIT (501 (C)(3) BUSINESS PLANS

Description: Rather than focusing on Return on Investment (ROI) or profit margins, a Nonprofit (501 (C)(3) business plan is created to demonstrate good stewardship of funds received in support of the company’s mission. As with any other business plan, a nonprofit plan will include goals and market needs assessments, along with financials, but the mission of the plan will be to show that those leading the nonprofit have the experience, knowledge and goals in place to manage funds received from any source.

Ideal for: Those looking to start a Nonprofit (501 (C)(3) organization.

FEASIBILITY STUDIES – Starting at $10,000

Understanding the viability of a business concept or project ahead of time saves time, money and stress. A professional feasibility study from Wise is like a window into the future of the client’s business.

Checkout our free business plan examples now!

Private placement memorandums (ppm) - – starting at $5,000.

A vital business document, a PPM is the key that opens the door to private investment transactions. Our writers work closely with business owners to ensure that each client’s Private Placement Memorandum is both compelling and compliant. 

IMMIGRATION BUSINESS PLANS

Description: The United States offers several different visa programs allowing immigrants with valuable business skills to enter and work in the United States (Read below to learn more about each type of visa.) Immigration business plans must show that the person seeking a visa and the company sponsoring the applicant or being created meets very strict government guidelines about required skills and job creation. 

Ideal for: Those looking to bring talent from another country to boost growth or those seeking to immigrate to the United States for the purpose of creating a business.

L-1 visa : An L-1 visa is a non-immigrant, short-term visa often used to allow company leaders or specialists to assist in specific initiatives. L-1 visas are available to employees of an international company with offices in both the United States and abroad.

E-2 visa : An E-2 visa is an investor visa that allows investors to enter and work in the United States to direct and control a substantial investment in the company. This is a renewable visa.  

EB-5 visa: An EB-5 visa allows investors to begin becoming a permanent United States resident. This visa requires an investment of at least $1,050,000 and the creation of at least ten jobs for American workers. In areas of high unemployment, the investment requirement drops to $800,000.

Hiring an Accounting or Law Firm

Are you looking to go public? Hiring a CPA or law firm to write your business plan may be a good option. Securities attorneys and CPAs will require a retainer to start your project. Most projects begin between $50,000 to $100,000 with an hourly rate of $250-$500, depending on how many people are working on the project and their skillsets. 

The cost of a business plan can vary depending on various factors such as the complexity of the business, the level of detail required, and the experience of the business plan writer. On average, a professionally written business plan can cost anywhere from a few hundred to several thousand dollars.

Yes, there are free and low-cost options available for creating a business plan. Many online platforms offer business plan templates and resources that can help you create a basic plan at no cost. However, if you require a more comprehensive and customized plan, hiring a professional writer or consultant may be necessary, which can come at a higher cost.

Several factors can influence the cost of a business plan, including the size and complexity of the business, the industry, the target audience (such as investors or lenders), the level of research and analysis required, and the timeframe for completion. Additional services such as market research, financial forecasting, and industry analysis can also impact the overall cost.

It depends on the specific needs and goals of your business. A professionally written business plan can provide valuable insights, help secure funding, and serve as a roadmap for your business. It can increase your chances of success and make a positive impression on investors or lenders. However, if you have the necessary knowledge and resources, you can also create a solid business plan on your own.

Assessing the importance and potential benefits of a business plan for your specific business is crucial in determining the right budget. Consider your business goals, the complexity of your business model, the amount of research and analysis required, and the level of expertise you need from a business plan writer. It’s recommended to research and compare costs from different sources to make an informed decision about your budget.

Thinking of writing a business plan? Hire our business writers now!

Quick links.

• Investor Business Plans
• M&A Business Plan
• Private Placement
• Feasibility Study
• Hire a Business Plan Writer
• Business Valuation Calculator
• Business Plan Examples
• Real Estate Business Plan
• Business Plan Pricing Guide
• Business Plan Makeover
• SBA Loans, Bank Funding & Business Credit
• Finding & Qualifying for Business Grants
• Leadership for the New Manager
• Content Marketing for Beginners
• All About Crowdfunding
• EB-5 Regional Centers, A Step-By-Step Guide
• Logo Designer
• Landing Page
• PPC Advertising

• Business Entity
• Business Licensing
• Virtual Assistant
• Business Phone
• Business Address
• E-1 Visa Business Plan
• EB1-A Visa Business Plan
• EB1-C Visa Business Plan
• EB2-NIW Business Plan
• H1B Visa Business Plan
• O1 Visa Business Plan
• Business Brokers
• Merger & Acquisition Advisors
• Franchisors

Proud Sponsor of

• 1-800-496-1056

• (613) 800-0227

• +44 (1549) 409190

• +61 (2) 72510077

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

14 Business Startup Costs Business Owners Need to Know

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Deciding to start a business is exciting, but can also be daunting if you're a new entrepreneur. Calculating business startup costs, worrying about long-term profitability, securing startup funding — it can all be pretty stressful.

The question of costs is critical because the initial investment can be significant. A Kauffman Foundations study shows the average cost to be around $30,000, and costs tend to increase each year.

Fortunately, certain types of businesses, such as micro-businesses and home-based companies, have lower financial entry barriers. Here, we’ve put together a list of 14 different types of business startup costs you’ll need to consider when launching your company.

LLC Formation

How to calculate the cost of starting a business

Drafting a business plan is the best way to estimate your business startup costs. Within your plan, the financial projections section should estimate your revenue, profit, and expenses for the next three to five years.

There are other resources to estimate your finances as well, such as the SBA’s startup costs worksheet . Templates will help you estimate your initial investment costs, so you know how much capital you should request when you seek startup funding.

Keep in mind that many of the business startup costs we list below are recurring. You'll need to cover these costs over a monthly, quarterly, or annual basis — think rent, office supplies, and payroll. Other expenses, like the incorporation fee or office furniture, are one-time costs.

When calculating your business startup costs, a good rule of thumb is to be able to cover six months’ worth of expenses upfront. So don’t count on your business’s revenue to start easing your costs until at least after that early period is over. You’ll want a cushion while you get your feet under you and work on attracting business.

>> MORE: Best business budgeting tools

14 business startup costs to plan for

Although this is a typical list of business startup costs, your actual startup expenses depend entirely upon your specific business and industry.

Here are some typical business startup costs to plan for:

1. Equipment: $10,000 to $125,000

Almost every business will need to finance equipment immediately. Equipment costs for startups can range anywhere from $10,000 to $125,000, depending on the industry and size of the company.

For example, if you’re starting your own moving or shipping company, you’ll need to finance a truck. If you’re opening a restaurant, you’ll need commercial-grade ovens, stoves, dishware, and cooking utensils. If you own a hair salon, you’ll need styling chairs. And nearly any business will require computers.

Of course, these costs range according to your industry and the size of your business. Hiring employees will incur additional costs, as you may need to secure individual equipment, as well.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Incorporation fees: Under $300

One of your first to-dos when setting up a business is to choose a business entity, which has tax, legal, and financial implications.

If you decide to incorporate your business or form a limited liability company, you’ll need to file articles of incorporation or articles of organization, respectively, with your state. The filing fee can range from $50 to as high as $725 depending on the state. However, the fee is under $300 in the majority of states.

Even if you’re not incorporating, you’ll probably need to apply for federal or state licensing or permits. The types of documentation you'll need will vary based on your industry and location. For example, businesses within the agriculture or aviation sectors require federal licensing. Service-based sectors may need to have trade-specific licenses. And retail companies will likely need sales tax licenses or permits.

3. Office space: $100 to $1,000 per employee per month

Paying for an office or retail space will be a sizeable portion of your fixed costs, whether you rent or buy. You might spend between $100 per employee per month up to $1,000 per employee per month — again, it will depend on the type of space you're using.

You can mitigate these costs if you work from home in the beginning, or look into coworking spaces — both ideal for smaller businesses. And if you own a service-based business, you can travel directly to clients to further decrease overhead costs.

4. Inventory: 17% to 25% of your total budget

If you’re in the retail, wholesale, manufacturing, or distribution sector, you'll likely need to secure inventory to sell, as soon as you possibly can.

Knowing how much inventory to carry can be tricky: If you have too much inventory, you risk spoilage or damage. If you have too little, you risk losing customers who won't wait for items on backorder. This is especially true for seasonal businesses where inventory can vary drastically year-round.

You should allocate between 17% to 25% of your budget to inventory, depending on your industry. When you’re first starting out, consider securing more inventory. You'll want to attract customers and generate as much revenue as you can in your company's early stages.

5. Marketing: Below 10% of your total budget (even 0%)

Marketing materials might include physical materials, like signs, banners, and business cards. You might also consider paid ads, as well as more creative options, like videos and giveaways, that might require you to hire a consultant or a video producer.

Courtney Barbee, COO at The Bookkeeper, recommends keeping overall marketing costs to a minimum. Specifically, strive to keep your ad materials under 10% of your budget.

The good news? You can do the bulk of your small business marketing, for free. Thanks to social media and other online marketing strategies, advertising costs are often much lower for small businesses just starting now than they would have been 20 years ago.

6. Website: Around $40 per month

When building your business website, you'll want it to look professional, be easy to navigate, and display information about your services, products, hours, and contact information.

Fortunately, services like Wix, Squarespace, and Weebly, make creating a website easy and cost-effective. These content management systems are sometimes free, but premium plans will come at a monthly or yearly subscription cost:

Wix : $13 to $39 per month for a premium plan.

Squarespace : $12 to $18 per month billed annually, or $26 billed month to month.

Weebly : $5 to $25 per month.

Wix and Weebly also offer basic, free website builders. If you’re relatively tech-savvy, it’s easy to build a website through one of these services, no coding background required. But if you’re not very familiar with computers, you may want to hire someone to build the website — which, of course, is an additional cost (although it might become a worthwhile investment).

7. Office furniture and supplies: 10% of your total budget

Office furniture and supplies add up fast. If you’re operating in a traditional nine-to-five office environment, then every employee will need a desk, a chair, a computer, and a phone. Add in break room appliances, small office supplies, and computer programs, like your accounting software, and you’ll reach a hefty sum.

Again, that sum varies depending on the tools your business needs to operate, and the number of employees you need to outfit. Nate Masterson, the marketing manager at Maple Holistics, estimates that the total cost for office furniture and supplies would be around $5,000. In all, though, Masterson recommends keeping your furniture and supply costs to approximately 10% of your budget.

8. Utilities: Around $2 per square foot of office space

In addition to the fixed costs of rent and a down payment, you’ll be responsible for paying the electric, gas, water, internet, and phone bills for your office space. According to Iota Communications, the average cost of utilities for commercial buildings is $2.10 per square foot.

If you intend to install HVAC units, that will incur an additional cost — usually a couple of thousand dollars, not including installation fees and upkeep.

9. Payroll: 25% to 50% of your total budget

You need to pay your employees, even in the early stages, where you’re not bringing in much revenue. Remember, payroll includes all of the following:

Commissions.

Overtime pay.

Paid time off.

Of course, payroll costs will vary across startups. Typically, an employee will cost 1.25x to 1.4x their salary. For example, an employee on a $40,000 salary will actually cost you around $54,000 after factoring in various payroll tax costs and insurance.

A conservative payroll budget could work if you’re a sole proprietor, or if you’re running a small enterprise and use mostly 1099 contractors — and either is a pretty likely scenario for most startups.

10. Professional consultants: Between $1,000 and $5,000 per year

It’s tempting to take a DIY approach for all your business operations. After all, who knows your business best? But working with experts and professionals can be worth the investment.

For example, certified public accountants can explain the different legal structures, help you choose an employee benefit program, and ensure you're fulfilling your responsibilities as an employer. When tax season rolls around, they’ll prepare your tax returns and help you save on your taxes.

You don't need to hire a full-time accountant either. But it’s often a good idea to consult with your accountant on a monthly, quarterly, or annual basis to review your financial statements, and for general financial guidance and advice. Consulting with an attorney regularly can also save you from major legal mistakes like failing to trademark your logo or developing relationships with vendors without a contract in place.

Every CPA and lawyer charges different hourly rates. Rates and additional fees vary depending on the number and level of difficulty involved in the tasks you need outsourced, the time it takes to complete your projects, and your consultant’s tenure. However, you can mitigate these costs by taking on some basic tasks yourself, only outsourcing the most complicated projects. There are even some options to get free business legal advice.

And with the help of good business accounting software, you can handle basic bookkeeping, like processing and managing payroll, creating and tracking invoices, and managing your business bank account.

According to SCORE , all told, the majority of small business owners spend between $1,000 and $5,000 per year on administration tasks, including accounting and legal fees. But as a startup — and by taking advantage of those cost-cutting tactics we mentioned — you’ll probably err on the lower end of that spectrum.

11. Insurance: Average of $1,200 per year

Your business needs the same protections you provide to your health, home, and car. There are many different kinds of business insurance , including protection from customers that file a lawsuit against you and disaster insurance for potential fires that can shut down your restaurant for weeks.

The type of insurance your startup needs is entirely dependent on your business, industry, number of employees, and other risk factors. For instance, a sole proprietor running an online business has far fewer insurance requirements than a construction company with several employees.

Here are a few essential forms of insurance you should look into to protect yourself, and policy costs vary according to several different factors:

General liability insurance : About $400 to $800 per year. Your industry’s risk will be the most significant factor influencing the cost of your policy.

Commercial property insurance: Anywhere from $300 to $2,500+, depending on the value of the property and its assets, and a risk factor dependent upon the nature of the business and the location of the property.

Workers compensation insurance : Approximately $0.75 to $2.74 per $100 of payroll, depending on the business’s size, location, payroll, and risk.

Errors and omissions insurance: Approximately $2,000 to $5,000 per year, depending on your business’s size, industry, location, revenue, legal history, and the quality of your contracts and employee training procedures.

12. Taxes: Variable, but 21% corporate tax rate

When planning your budget, determining the exact amount to allocate toward business taxes can be confusing. It depends on your revenue (which is difficult to predict), your deductible expenses, and your business entity.

Under current federal law, corporations pay a flat 21% corporate income tax. For pass-through entities, business income and losses pass through to the owners' personal tax returns. Pass-through entities can claim a 20% deduction on income before paying their business taxes.

But know that you can often save money and time by working with a CPA. A skilled CPA will determine what you can deduct so that you pay as little as possible.

13. Travel: Variable

Not every new entrepreneur needs to factor travel into their business startup costs. But if you have a consulting business or you visit your customers directly, you will be traveling a lot. You'll need to factor in the price of transportation, food, and lodging — multiply these costs if you have multiple employees traveling. Be mindful of how quickly those costs add up.

Try to keep total travel costs to an absolute minimum so that you can allocate your revenue toward bigger expenses, like payroll and rent. And to make some returns on all that time on the road or in the air, consider using a travel business credit card, which can earn you points and miles for every dollar you spend. If you do have to travel frequently, keep the nonessentials like business class tickets to a minimum.

14. Shipping: Variable

Service-based businesses can probably stop reading here. But if you’re in retail, you might be shipping products to customers. If so, you’ll need to factor shipping into your startup costs, including packing materials and postage. Depending on what you’re sending, these costs can reach into the thousands of dollars.

Services like Stamps.com can ease the burden of shipping costs on small business owners. With this service, you can print postage without having to buy a costly postage meter. If possible, you can secure free or low-cost shipping boxes from your shipping service of choice.

How to save on startup costs

The costs of starting a business can certainly add up, with many expenses being non-negotiable. Do your research before you splurge on high-ticket purchases, and recognize that there are ways to take care of some of these startup costs on the cheap.

For example, using software like QuickBooks can save on the costs of hiring a professional bookkeeper. Working from home or using a coworking space is a cost-effective alternative to leasing office space. And leveraging social media can mitigate your marketing costs.

Some costs are worth the investment. Don’t buy poor-quality equipment just because it’s cheaper — you’ll lose time and money making repairs and eventually need to purchase new equipment. Hire a legal or accounting expert if you’re confused. And make sure your website and advertising campaigns are professional-looking and effective.

Secure funding

If you've calculated your business startup costs and now feel overwhelmed, know that there are plenty of resources to help you find startup financing.

Your initial funding will likely come from a combination of debt and equity financing. But keep in mind that debt financing options — small-business loans — are relatively limited for brand-new businesses. Most lenders only feel comfortable offering loans to established companies with hard evidence of profitability, as well as healthy credit, which most startups simply don’t have yet.

Some lenders work with startup business owners, so don’t completely rule it out if you think it’s your best option. Check out more information on how to get a loan to start a business if you think debt financing is the right move for you.

» MORE: What is a business loan?

Get a business credit card

Once you’ve established a legal entity for your business, we recommend applying for a business credit card.

The application is simple, and a business credit card is usually easier to qualify for than a traditional business loan. Also, you typically gain access to a higher credit limit than your personal card. More importantly, a business credit of card keeps your personal and business finances separate — essential if you wish to maintain your personal liability protections after forming an LLC or corporation.

» MORE: What is a business credit card?

Just make sure you’re not maxing out your credit card or charging more than you can repay. Both can harm your credit score, which might hurt your chances of securing a small business loan down the line.

Frequently asked questions

1. what is the average cost to start a small business.

The cost of starting a small business depends on the type and size of the business you’re opening and your industry. For example, opening a McDonald’s franchise can cost you $1 million, while starting a social media consulting company may cost less than $10,000. The average cost will vary on a case-by-case basis.

2. How do you calculate startup costs?

The most straightforward method for calculating your startup costs is to use a budget template. Your budget will break down your startup costs and recurring expenses — rent, office supplies, payroll, and more.

It’s prudent to cover six months’ worth of expenses minimum upfront; this financial cushion will support you in your business’s early stages when your profit margins might be slim.

3. Are business startup costs tax-deductible?

While the IRS does not recognize startup costs as capital expenditures, they do state that you can deduct $5,000 of business startup and $5,000 of organizational costs paid or incurred after October 22, 2004, but only if your total startup costs are $50,000 or less.

You can review IRS Publication 535 or consult a business accountant for additional information.

4. What is considered a startup cost?

A startup cost is any expense incurred when starting a new business. Startup costs will include equipment, incorporation fees, insurance, taxes, and payroll.

Although startup costs will vary by your business type and industry — an expense for one company may not apply to another. For example, a brick-and-mortar business will need to pay to rent a separate business location, unlike a home-based online consulting company.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Daycare business plan
• Mobile Application Business Plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Templates

How Much Does It Cost to Write a Business Plan?

Published Aug.27, 2020

Updated Apr.23, 2024

By: Shawn Jensen

Average rating 5 / 5. Vote count: 4

No votes so far! Be the first to rate this post.

Table of Content

Experienced and aspiring entrepreneurs often ask about the business plan cost  plantation , “ how much does a professional business plan cost ?” Well, the answer is not as cut and dry as you would think. The business plan writing services cost  varies greatly depending on the type of program you are seeking. Some plans are quite straightforward and require no more than a single financial worksheet.

On the other hand, how much does a professional business plan writing services cost  can of more than fifty pages and have financial projections for several years? It would be best to decide the type of program your organization needs to determine the business plan writing services cost .

You may come across tons of people who write their business plans without assistance. They do so to save money and to ensure the program matches their preferred timeline. However, acquiring expert help could be an excellent long-term investment. Why? Because people skilled in creating business plans know the ins, outs, and technicalities of making a foolproof professional business plan cost, ensuring it contains all the necessary details and depth to execute your program the right way.

What Does the Price Depend on?

You might be asking yourself, “what does the cost of a business plan ?”. As mentioned earlier, the business plan cost liest varies significantly depending on who is writing it. Every business needs a comprehensive plan to get started. Almost every program differs in detail, length, style, dimension, and industry – these are essential elements that make up a cost of a business plan .

For example, a staffing agency generally requires thorough recruitment strategies in their business plans, especially when compared to a single operator and owner businesses like financial planning. Individual variations play a critical role in determining a plan’s price. The more details, research, and time a program requires, the higher its price could get. Let us look at some other factors that impact a business plan’s price:

• Are you planning to choose a service provider ( auditor, lawyer, tax accountant) or a professional business plan consultant to create your program? Of course, the fee will be higher if the consultant has more skills and experience.
• Quality requirements also play a massive role in deciding the plan’s price a semi-professional business plan writing services cost  less than a seasoned pro.
• When deciding the price, business plan writing services cost factor in the program’s difficulty level (location, capitalization, turnaround plans, continuation type of organizational activities, etc.) when deciding the price.
• Some entrepreneurs request special requirements (specific evaluation procedures, additional items, etc.) in their business plan. These aspects increase the program’s price.
• Your business plan cost could be higher if you ask for additional consultation (marketing consulting, calculation consulting, coaching the founders, etc.)

Typical Cost of a Business Plan

As discussed earlier, how much does a professional business plan costs differ between the degrees of difficulty and length and service providers? However, if you are snooping for typical rates, it would help to know that these prices could be as low as $500 and as high as $15,000. Some agencies and solo plan creators even charge higher, especially if your business program is complex.

Hiring a traditional consulting service to write your company’s business plan cost   would be the best choice and make the most sense. Why? Because while hiring someone to create a business plan might be business plan cost ly, it will benefit your company in the long run. With your operations and procedures aligned, your organization will become a profit-generating machine, thanks to a well thought out and professionally made plan.

Remember, consultation and the scope of your work play a critical role in determining a plan’s price, so it would be best to keep these elements in mind before hiring someone to write the plan. Some consultants also charge fees by the hour, and you’d be shocked to learn that the business plans for some corporations can business plan writing services cost  anywhere between twenty-five to fifty thousand dollars.

However, if you are a small business owner, there is no need to worry as you will find a service or consultant within the budget of your business plan preparation fees.

Formatting of Professional Business Plan

Fortunately, there is no wrong or right way to create a business plan. The needs of your business take center stage no matter how your format your company’s plan. Most business programs fall into the following categories:

Traditional Plans

These business plan types are quite popular. They utilize a standard structure encouraging you to provide details about essential sections of your organization. The most traditional business plan cost of a business plan  contains dozens of detailed pages and require more time to prepare.

A traditional business plan might be suitable if you want to focus on details and create a comprehensive program. You don’t have to stick to a particular outline when creating a traditional business plan. However, it would be best if you discuss the following elements:

• Executive summary (include a mission statement, service or product details, information about the company and its employees)
• Description of the company
• Market analysis (discuss the target market and industry outlook with authentic stats and research)
• Management and organization (explain your business’s legal structure and the people responsible for running it)
• Product or service line
• Sales and marketing (talk about how your strategies will achieve sales goals and how you will market your product)
• Request for funding (outline your organization’s funding requirements by explaining why you need it and how you will return it)
• Financial projections (use this section to convince readers that your company will succeed financially)
• Appendix (provide requested documents and materials like permits, legal documents, patents, licenses, letters of reference, product pictures, credit history, etc.)

Lean Startup Plans

Lean startup plans are not as common as traditional business plans. However, their structure is also pretty standard. They only summarize the most critical points of your program and require minimal preparation time (an hour or two maximum.) Some lean startup plans even end within one page.

People looking to start or explain their business quickly should use these plans. They are incredibly flexible and can describe your company’s value proposition, finances, customers, and infrastructure through straightforward charts. Here is a list of things you must incorporate in your lean startup plan:

• Partnerships
• Key activities
• Resources (assets, intellectual property, staff)
• Value proposition
• Relationship with customers
• Customer segments (describe your specific target audience)
• Communication channels
• Cost structure
• Revenue streams ( how you plan to make money)

Are you an aspiring entrepreneur looking for professional business plan writing services cost ? Look no further than OGS Capital ! We have been developing business plans for large and small organizations for a while, providing strategic guidance and advice to improve profitability. Get in touch with us, and our highly experienced team will help create a unique plan tailored for your business’s goals and aspirations.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Bowling Alley Business Plan Sample

Nightclub Business Plan (2024): A Comprehensive Guide

Rabbit Farming Business Plan

Beverages Business Plan

Private Schools Business Plan

Business Plan for a Lounge

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

Three-Day LIVE Summit with 10+ Ecommerce Trailblazers.

• Skip to primary navigation
• Skip to main content

A magazine for young entrepreneurs

The best advice in entrepreneurship

Subscribe for exclusive access, how to write a business plan (tips, templates, examples).

Written by Jesse Sumrak | May 14, 2023

Comments -->

Get real-time frameworks, tools, and inspiration to start and build your business. Subscribe here

Business plans might seem like an old-school stiff-collared practice, but they deserve a place in the startup realm, too. It’s probably not going to be the frame-worthy document you hang in the office—yet, it may one day be deserving of the privilege.

Whether you’re looking to win the heart of an angel investor or convince a bank to lend you money, you’ll need a business plan. And not just any ol’ notes and scribble on the back of a pizza box or napkin—you’ll need a professional, standardized report.

Bah. Sounds like homework, right?

Yes. Yes, it does.

However, just like bookkeeping, loan applications, and 404 redirects, business plans are an essential step in cementing your business foundation.

Don’t worry. We’ll show you how to write a business plan without boring you to tears. We’ve jam-packed this article with all the business plan examples, templates, and tips you need to take your non-existent proposal from concept to completion.

Table of Contents

What Is a Business Plan?

Tips to Make Your Small Business Plan Ironclad

How to Write a Business Plan in 6 Steps

Startup Business Plan Template

Business Plan Examples

Work on Making Your Business Plan

How to Write a Business Plan FAQs

What is a business plan why do you desperately need one.

A business plan is a roadmap that outlines:

• Who your business is, what it does, and who it serves
• Where your business is now
• Where you want it to go
• How you’re going to make it happen
• What might stop you from taking your business from Point A to Point B
• How you’ll overcome the predicted obstacles

While it’s not required when starting a business, having a business plan is helpful for a few reasons:

• Secure a Bank Loan: Before approving you for a business loan, banks will want to see that your business is legitimate and can repay the loan. They want to know how you’re going to use the loan and how you’ll make monthly payments on your debt. Lenders want to see a sound business strategy that doesn’t end in loan default.
• Win Over Investors: Like lenders, investors want to know they’re going to make a return on their investment. They need to see your business plan to have the confidence to hand you money.
• Stay Focused: It’s easy to get lost chasing the next big thing. Your business plan keeps you on track and focused on the big picture. Your business plan can prevent you from wasting time and resources on something that isn’t aligned with your business goals.

Beyond the reasoning, let’s look at what the data says:

• Simply writing a business plan can boost your average annual growth by 30%
• Entrepreneurs who create a formal business plan are 16% more likely to succeed than those who don’t
• A study looking at 65 fast-growth companies found that 71% had small business plans
• The process and output of creating a business plan have shown to improve business performance

Convinced yet? If those numbers and reasons don’t have you scrambling for pen and paper, who knows what will.

Don’t Skip: Business Startup Costs Checklist

Before we get into the nitty-gritty steps of how to write a business plan, let’s look at some high-level tips to get you started in the right direction:

Be Professional and Legit

You might be tempted to get cutesy or revolutionary with your business plan—resist the urge. While you should let your brand and creativity shine with everything you produce, business plans fall more into the realm of professional documents.

Think of your business plan the same way as your terms and conditions, employee contracts, or financial statements. You want your plan to be as uniform as possible so investors, lenders, partners, and prospective employees can find the information they need to make important decisions.

If you want to create a fun summary business plan for internal consumption, then, by all means, go right ahead. However, for the purpose of writing this external-facing document, keep it legit.

Know Your Audience

Your official business plan document is for lenders, investors, partners, and big-time prospective employees. Keep these names and faces in your mind as you draft your plan.

Think about what they might be interested in seeing, what questions they’ll ask, and what might convince (or scare) them. Cut the jargon and tailor your language so these individuals can understand.

Remember, these are busy people. They’re likely looking at hundreds of applicants and startup investments every month. Keep your business plan succinct and to the point. Include the most pertinent information and omit the sections that won’t impact their decision-making.

Invest Time Researching

You might not have answers to all the sections you should include in your business plan. Don’t skip over these!

Your audience will want:

• Detailed information about your customers
• Numbers and solid math to back up your financial claims and estimates
• Deep insights about your competitors and potential threats
• Data to support market opportunities and strategy

Your answers can’t be hypothetical or opinionated. You need research to back up your claims. If you don’t have that data yet, then invest time and money in collecting it. That information isn’t just critical for your business plan—it’s essential for owning, operating, and growing your company.

Stay Realistic

Your business may be ambitious, but reign in the enthusiasm just a teeny-tiny bit. The last thing you want to do is have an angel investor call BS and say “I’m out” before even giving you a chance.

The folks looking at your business and evaluating your plan have been around the block—they know a thing or two about fact and fiction. Your plan should be a blueprint for success. It should be the step-by-step roadmap for how you’re going from Point A to Point B.

How to Write a Business Plan—6 Essential Elements

Not every business plan looks the same, but most share a few common elements. Here’s what they typically include:

• Executive Summary
• Business Overview
• Products and Services
• Market Analysis
• Competitive Analysis
• Financial Strategy

Below, we’ll break down each of these sections in more detail.

1. Executive Summary

While your executive summary is the first page of your business plan, it’s the section you’ll write last. That’s because it summarizes your entire business plan into a succinct one-pager.

Begin with an executive summary that introduces the reader to your business and gives them an overview of what’s inside the business plan.

Your executive summary highlights key points of your plan. Consider this your elevator pitch. You want to put all your juiciest strengths and opportunities strategically in this section.

2. Business Overview

In this section, you can dive deeper into the elements of your business, including answering:

• What’s your business structure? Sole proprietorship, LLC, corporation, etc.
• Where is it located?
• Who owns the business? Does it have employees?
• What problem does it solve, and how?
• What’s your mission statement? Your mission statement briefly describes why you are in business. To write a proper mission statement, brainstorm your business’s core values and who you serve.

Don’t overlook your mission statement. This powerful sentence or paragraph could be the inspiration that drives an investor to take an interest in your business. Here are a few examples of powerful mission statements that just might give you the goosebumps:

• Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
• Tesla: To accelerate the world’s transition to sustainable energy.
• InvisionApp : Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
• TED : Spread ideas.
• Warby Parker : To offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.

3. Products and Services

As the owner, you know your business and the industry inside and out. However, whoever’s reading your document might not. You’re going to need to break down your products and services in minute detail.

For example, if you own a SaaS business, you’re going to need to explain how this business model works and what you’re selling.

You’ll need to include:

• What services you sell: Describe the services you provide and how these will help your target audience.
• What products you sell: Describe your products (and types if applicable) and how they will solve a need for your target and provide value.
• How much you charge: If you’re selling services, will you charge hourly, per project, retainer, or a mixture of all of these? If you’re selling products, what are the price ranges?

4. Market Analysis

Your market analysis essentially explains how your products and services address customer concerns and pain points. This section will include research and data on the state and direction of your industry and target market.

This research should reveal lucrative opportunities and how your business is uniquely positioned to seize the advantage. You’ll also want to touch on your marketing strategy and how it will (or does) work for your audience.

Include a detailed analysis of your target customers. This describes the people you serve and sell your product to. Be careful not to go too broad here—you don’t want to fall into the common entrepreneurial trap of trying to sell to everyone and thereby not differentiating yourself enough to survive the competition.

The market analysis section will include your unique value proposition. Your unique value proposition (UVP) is the thing that makes you stand out from your competitors. This is your key to success.

If you don’t have a UVP, you don’t have a way to take on competitors who are already in this space. Here’s an example of an ecommerce internet business plan outlining their competitive edge:

FireStarters’ competitive advantage is offering product lines that make a statement but won’t leave you broke. The major brands are expensive and not distinctive enough to satisfy the changing taste of our target customers. FireStarters offers products that are just ahead of the curve and so affordable that our customers will return to the website often to check out what’s new.

5. Competitive Analysis

Your competitive analysis examines the strengths and weaknesses of competing businesses in your market or industry. This will include direct and indirect competitors. It can also include threats and opportunities, like economic concerns or legal restraints.

The best way to sum up this section is with a classic SWOT analysis. This will explain your company’s position in relation to your competitors.

6. Financial Strategy

Your financial strategy will sum up your revenue, expenses, profit (or loss), and financial plan for the future. It’ll explain how you make money, where your cash flow goes, and how you’ll become profitable or stay profitable.

This is one of the most important sections for lenders and investors. Have you ever watched Shark Tank? They always ask about the company’s financial situation. How has it performed in the past? What’s the ongoing outlook moving forward? How does the business plan to make it happen?

Answer all of these questions in your financial strategy so that your audience doesn’t have to ask. Go ahead and include forecasts and graphs in your plan, too:

• Balance sheet: This includes your assets, liabilities, and equity.
• Profit & Loss (P&L) statement: This details your income and expenses over a given period.
• Cash flow statement: Similar to the P&L, this one will show all cash flowing into and out of the business each month.

It takes cash to change the world—lenders and investors get it. If you’re short on funding, explain how much money you’ll need and how you’ll use the capital. Where are you looking for financing? Are you looking to take out a business loan, or would you rather trade equity for capital instead?

Read More: 16 Financial Concepts Every Entrepreneur Needs to Know

Startup Business Plan Template (Copy/Paste Outline)

Ready to write your own business plan? Copy/paste the startup business plan template below and fill in the blanks.

Executive Summary Remember, do this last. Summarize who you are and your business plan in one page.

Business Overview Describe your business. What’s it do? Who owns it? How’s it structured? What’s the mission statement?

Products and Services Detail the products and services you offer. How do they work? What do you charge?

Market Analysis Write about the state of the market and opportunities. Use date. Describe your customers. Include your UVP.

Competitive Analysis Outline the competitors in your market and industry. Include threats and opportunities. Add a SWOT analysis of your business.

Financial Strategy Sum up your revenue, expenses, profit (or loss), and financial plan for the future. If you’re applying for a loan, include how you’ll use the funding to progress the business.

5 Frame-Worthy Business Plan Examples

Want to explore other templates and examples? We got you covered. Check out these 5 business plan examples you can use as inspiration when writing your plan:

• SBA Wooden Grain Toy Company
• SBA We Can Do It Consulting
• OrcaSmart Business Plan Sample
• Plum Business Plan Template
• PandaDoc Free Business Plan Templates

Get to Work on Making Your Business Plan

If you find you’re getting stuck on perfecting your document, opt for a simple one-page business plan —and then get to work. You can always polish up your official plan later as you learn more about your business and the industry.

Remember, business plans are not a requirement for starting a business—they’re only truly essential if a bank or investor is asking for it.

Ask others to review your business plan. Get feedback from other startups and successful business owners. They’ll likely be able to see holes in your planning or undetected opportunities—just make sure these individuals aren’t your competitors (or potential competitors).

Your business plan isn’t a one-and-done report—it’s a living, breathing document. You’ll make changes to it as you grow and evolve. When the market or your customers change, your plan will need to change to adapt.

That means when you’re finished with this exercise, it’s not time to print your plan out and stuff it in a file cabinet somewhere. No, it should sit on your desk as a day-to-day reference. Use it (and update it) as you make decisions about your product, customers, and financial plan.

Review your business plan frequently, update it routinely, and follow the path you’ve developed to the future you’re building.

Keep Learning: New Product Development Process in 8 Easy Steps

What financial information should be included in a business plan?

Be as detailed as you can without assuming too much. For example, include your expected revenue, expenses, profit, and growth for the future.

What are some common mistakes to avoid when writing a business plan?

The most common mistake is turning your business plan into a textbook. A business plan is an internal guide and an external pitching tool. Cut the fat and only include the most relevant information to start and run your business.

Who should review my business plan before I submit it?

Co-founders, investors, or a board of advisors. Otherwise, reach out to a trusted mentor, your local chamber of commerce, or someone you know that runs a business.

Ready to Write Your Business Plan?

Don’t let creating a business plan hold you back from starting your business. Writing documents might not be your thing—that doesn’t mean your business is a bad idea.

Let us help you get started.

Join our free training to learn how to start an online side hustle in 30 days or less. We’ll provide you with a proven roadmap for how to find, validate, and pursue a profitable business idea (even if you have zero entrepreneurial experience).

Stuck on the ideas part? No problem. When you attend the masterclass, we’ll send you a free ebook with 100 of the hottest side hustle trends right now. It’s chock full of brilliant business ideas to get you up and running in the right direction.

About Jesse Sumrak

Jesse Sumrak is a writing zealot focused on creating killer content. He’s spent almost a decade writing about startup, marketing, and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped business. A writer by day and a peak bagger by night (and early early morning), you can usually find Jesse preparing for the apocalypse on a precipitous peak somewhere in the Rocky Mountains of Colorado.

Related Posts

Bootstrapping vs. External Funding: What’s Right For You?

7 Steps to Turn Your Hobby into a Profitable Business

6 Time Management Hacks for Busy Entrepreneurs

5 Ways to Use Generative AI to Scale Your Startup

Customer Engagement: The Secret to Long-Term Success

Giveaway Ideas: 4 Tried and Tested Approaches from a 7-Figure Ecommerce Expert

How to List Products on Amazon: Everything You Need to Know

Is Selling On Amazon Worth it? Get Your Questions Answered

Amazon FBA Fees: How to Calculate What FBA Will Cost You

The Complete Guide to Getting Clients for Your Consulting Business

What’s the Most Profitable Business to Start in 2024?

9 Best Businesses You Can Start with No Money

8 Businesses That Make Money Right Away (In 1-3 Months or Less)

How Much To Unapologetically Charge For Public Speaking

Write the Perfect Consulting Proposal: Tools, Examples, and a Template

FREE TRAINING FROM LEGIT FOUNDERS

Actionable Strategies for Starting & Growing Any Business.

Simple Business Plan Template (2024)

Updated: May 4, 2024, 4:37pm

Table of Contents

Why business plans are vital, get your free simple business plan template, how to write an effective business plan in 6 steps, frequently asked questions.

While taking many forms and serving many purposes, they all have one thing in common: business plans help you establish your goals and define the means for achieving them. Our simple business plan template covers everything you need to consider when launching a side gig, solo operation or small business. By following this step-by-step process, you might even uncover a few alternate routes to success.

Featured Partners

ZenBusiness

$0 + State Fees

Varies By State & Package

On ZenBusiness' Website

On LegalZoom's Website

Northwest Registered Agent

$39 + State Fees

On Northwest Registered Agent's Website

$0 + State Fee

On Formations' Website

Whether you’re a first-time solopreneur or a seasoned business owner, the planning process challenges you to examine the costs and tasks involved in bringing a product or service to market. The process can also help you spot new income opportunities and hone in on the most profitable business models.

Though vital, business planning doesn’t have to be a chore. Business plans for lean startups and solopreneurs can simply outline the business concept, sales proposition, target customers and sketch out a plan of action to bring the product or service to market. However, if you’re seeking startup funding or partnership opportunities, you’ll need a write a business plan that details market research, operating costs and revenue forecasting. Whichever startup category you fall into, if you’re at square one, our simple business plan template will point you down the right path.

Copy our free simple business plan template so you can fill in the blanks as we explore each element of your business plan. Need help getting your ideas flowing? You’ll also find several startup scenario examples below.

Download free template as .docx

Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept.

1. Your Mission or Vision

Start by declaring a “dream statement” for your business. You can call this your executive summary, vision statement or mission. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. Keep it brief, such as an elevator pitch. You’ll expand these answers in the following sections of the simple business plan template.

• What does your business do? Are you selling products, services, information or a combination?
• Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?
• Who does your business benefit? Who is your target market and ideal customer for your concept?
• Why would potential customers care? What would make your ideal customers take notice of your business?
• How do your products and/or services outshine the competition? What would make your ideal customers choose you over a competitor?

These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck. Use the rest of your plan template to brainstorm ideas and tactics. You’ll quickly find these answers and possibly new directions as you explore your ideas and options.

2. Offer and Value Proposition

This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. That’s the value proposition. Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.

As you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. So spend some time brainstorming the possibilities in this section.

For example, a cottage baker startup specializing in gluten-free or keto-friendly products might be a value proposition that certain audiences care deeply about. Plus, you could expand on that value proposition by offering wedding and other special-occasion cakes that incorporate gluten-free, keto-friendly and traditional cake elements that all guests can enjoy.

3. Audience and Ideal Customer

Here is where you explore bullet point number three, who your business will benefit. Identifying your ideal customer and exploring a broader audience for your goods or services is essential in defining your sales and marketing strategies, plus it helps fine-tune what you offer.

There are many ways to research potential audiences, but a shortcut is to simply identify a problem that people have that your product or service can solve. If you start from the position of being a problem solver, it’s easy to define your audience and describe the wants and needs of your ideal customer for marketing efforts.

Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items.

However, it’s essential to have a customer base that can support your business. You can be too specialized. For example, our baker startup can attract a broader audience and boost revenue by offering a wider selection of traditional baked goods alongside its gluten-free and keto-focused specialties.

4. Revenue Streams, Sales Channels and Marketing

Thanks to our internet-driven economy, startups have many revenue opportunities and can connect with target audiences through various channels. Revenue streams and sales channels also serve as marketing vehicles, so you can cover all three in this section.

Revenue Streams

Revenue streams are the many ways you can make money in your business. In your plan template, list how you’ll make money upon launch, plus include ideas for future expansion. The income possibilities just might surprise you.

For example, our cottage baker startup might consider these revenue streams:

• Product sales : Online, pop-up shops , wholesale and (future) in-store sales
• Affiliate income : Monetize blog and social media posts with affiliate links
• Advertising income : Reserve website space for advertising
• E-book sales : (future) Publish recipe e-books targeting gluten-free and keto-friendly dessert niches
• Video income : (future) Monetize a YouTube channel featuring how-to videos for the gluten-free and keto-friendly dessert niches
• Webinars and online classes : (future) Monetize coaching-style webinars and online classes covering specialty baking tips and techniques
• Members-only content : (future) Monetize a members-only section of the website for specialty content to complement webinars and online classes
• Franchise : (future) Monetize a specialty cottage bakery concept and sell to franchise entrepreneurs

Sales Channels

Sales channels put your revenue streams into action. This section also answers the “where will this happen” question in the second bullet of your vision.

The product sales channels for our cottage bakery example can include:

• Mobile point-of-sale (POS) : A mobile platform such as Shopify or Square POS for managing in-person sales at local farmers’ markets, fairs and festivals
• E-commerce platform : An online store such as Shopify, Square or WooCommerce for online retail sales and wholesale sales orders
• Social media channels : Facebook, Instagram and Pinterest shoppable posts and pins for online sales via social media channels
• Brick-and-mortar location : For in-store sales , once the business has grown to a point that it can support a physical location

Channels that support other income streams might include:

• Affiliate income : Blog section on the e-commerce website and affiliate partner accounts
• Advertising income : Reserved advertising spaces on the e-commerce website
• E-book sales : Amazon e-book sales via Amazon Kindle Direct Publishing
• Video income : YouTube channel with ad monetization
• Webinars and online classes : Online class and webinar platforms that support member accounts, recordings and playback
• Members-only content : Password-protected website content using membership apps such as MemberPress

Nowadays, the line between marketing and sales channels is blurred. Social media outlets, e-books, websites, blogs and videos serve as both marketing tools and income opportunities. Since most are free and those with advertising options are extremely economical, these are ideal marketing outlets for lean startups.

However, many businesses still find value in traditional advertising such as local radio, television, direct mail, newspapers and magazines. You can include these advertising costs in your simple business plan template to help build a marketing plan and budget.

5. Structure, Suppliers and Operations

This section of your simple business plan template explores how to structure and operate your business. Details include the type of business organization your startup will take, roles and responsibilities, supplier logistics and day-to-day operations. Also, include any certifications or permits needed to launch your enterprise in this section.

Our cottage baker example might use a structure and startup plan such as this:

• Business structure : Sole proprietorship with a “doing business as” (DBA) .
• Permits and certifications : County-issued food handling permit and state cottage food certification for home-based food production. Option, check into certified commercial kitchen rentals.
• Roles and responsibilities : Solopreneur, all roles and responsibilities with the owner.
• Supply chain : Bulk ingredients and food packaging via Sam’s Club, Costco, Amazon Prime with annual membership costs. Uline for shipping supplies; no membership needed.
• Day-to-day operations : Source ingredients and bake three days per week to fulfill local and online orders. Reserve time for specialty sales, wholesale partner orders and market events as needed. Ship online orders on alternating days. Update website and create marketing and affiliate blog posts on non-shipping days.

Start A Limited Liability Company Online Today with ZenBusiness

Click to get started.

6. Financial Forecasts

Your final task is to list forecasted business startup and ongoing costs and profit projections in your simple business plan template. Thanks to free business tools such as Square and free marketing on social media, lean startups can launch with few upfront costs. In many cases, cost of goods, shipping and packaging, business permits and printing for business cards are your only out-of-pocket expenses.

Cost Forecast

Our cottage baker’s forecasted lean startup costs might include:

Gross Profit Projections

This helps you determine the retail prices and sales volume required to keep your business running and, hopefully, earn income for yourself. Use product research to spot target retail prices for your goods, then subtract your cost of goods, such as hourly rate, raw goods and supplier costs. The total amount is your gross profit per item or service.

Here are some examples of projected gross profits for our cottage baker:

Bottom Line

Putting careful thought and detail in a business plan is always beneficial, but don’t get so bogged down in planning that you never hit the start button to launch your business . Also, remember that business plans aren’t set in stone. Markets, audiences and technologies change, and so will your goals and means of achieving them. Think of your business plan as a living document and regularly revisit, expand and restructure it as market opportunities and business growth demand.

Is there a template for a business plan?

You can copy our free business plan template and fill in the blanks or customize it in Google Docs, Microsoft Word or another word processing app. This free business plan template includes the six key elements that any entrepreneur needs to consider when launching a new business.

What does a simple business plan include?

A simple business plan is a one- to two-page overview covering six key elements that any budding entrepreneur needs to consider when launching a startup. These include your vision or mission, product or service offering, target audience, revenue streams and sales channels, structure and operations, and financial forecasts.

How can I create a free business plan template?

Start with our free business plan template that covers the six essential elements of a startup. Once downloaded, you can edit this document in Google Docs or another word processing app and add new sections or subsections to your plan template to meet your specific business plan needs.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

• Best LLC Services
• Best Registered Agent Services
• Best Trademark Registration Services
• Top LegalZoom Competitors
• Best Business Loans
• Best Business Plan Software
• ZenBusiness Review
• LegalZoom LLC Review
• Northwest Registered Agent Review
• Rocket Lawyer Review
• Inc. Authority Review
• Rocket Lawyer vs. LegalZoom
• Bizee Review (Formerly Incfile)
• Swyft Filings Review
• Harbor Compliance Review
• Sole Proprietorship vs. LLC
• LLC vs. Corporation
• LLC vs. S Corp
• LLP vs. LLC
• DBA vs. LLC
• LegalZoom vs. Incfile
• LegalZoom vs. ZenBusiness
• LegalZoom vs. Rocket Lawyer
• ZenBusiness vs. Incfile
• How To Start A Business
• How to Set Up an LLC
• How to Get a Business License
• LLC Operating Agreement Template
• 501(c)(3) Application Guide
• What is a Business License?
• What is an LLC?
• What is an S Corp?
• What is a C Corp?
• What is a DBA?
• What is a Sole Proprietorship?
• What is a Registered Agent?
• How to Dissolve an LLC
• How to File a DBA
• What Are Articles Of Incorporation?
• Types Of Business Ownership

Next Up In Company Formation

• Best Online Legal Services
• How To Write A Business Plan
• Member-Managed LLC Vs. Manager-Managed LLC
• Starting An S-Corp
• LLC Vs. C-Corp
• How Much Does It Cost To Start An LLC?

What Is SNMP? Simple Network Management Protocol Explained

What Is A Single-Member LLC? Definition, Pros And Cons

What Is Penetration Testing? Definition & Best Practices

What Is Network Access Control (NAC)?

What Is Network Segmentation?

How To Start A Business In Louisiana (2024 Guide)

Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes eCommerce startups and growth, SMB operations and logistics, website platforms, payment systems, side-gig and affiliate income, and multichannel marketing. Krista holds a bachelor's degree in English from The University of Texas at Austin and held senior positions at NASA, a Fortune 100 company, and several online startups.

14 Tips to Write Your Business Plan

3 min. read

Updated August 1, 2024

Learn to craft an excellent business plan with our curated selection of business plan tips and tricks, plus a complete business plan template —developed by seasoned planning experts with over 80 years of experience writing and reviewing business plans.

• Tips to write your business plan

1. Do this before writing your business plan

If you dive right into the planning process you’re more likely to waste time and become overwhelmed. Before you start, consider why you need a plan and organize your thoughts on a single page.

2. Explore business plan templates

There are plenty of great business plan templates that can help you write your plan. Here are a few of our favorites.

3. Understand what makes a great plan

There are certain factors that make a great business plan. This includes the plan fitting your business needs, being realistic, and addressing assumptions. Here are a few other traits that can truly elevate your plan.

4. Focus on crafting a compelling message

Many small business owners use their plan to convince others that their business idea is worth investing in. To do this successfully, you need to consider how the plan will be read and what can make it engaging.

5. Know why business plans fail

A big reason why businesses fail is ineffective planning. Knowing what causes business plans to hinder business growth or be rejected by lenders can help you write a better plan and become a better business owner.

6. Avoid these common planning mistakes

Simple mistakes can lead to a mediocre or ineffective business plan. Skipping planning altogether is the biggest, but several others connected to your financials can sink your idea before it ever gets off the ground.

7. Don't forget to spend time on formatting

You may have a killer business idea, detailed market research, and captivating descriptions that will grab the attention of anyone who reads your plan. But none of it matters if your plan appears dense and overly complex…

8. Use the right tools and resources

Take the time to explore any tools or resources that can help you write a business plan. Aside from this guide that you’re already reading, here are a few of our favorites that you should check out for yourself.

9. Ensure your plan is accurate

How accurate does your business plan need to be? Learn from seasoned business planning expert Tim Berry what accuracy in your plan really means.

10. Know how you will use your plan

You likely have a single goal in mind for your business plan, like applying for a loan or making your idea official. Stay focused but take note of the many other ways to get immediate and long-term use out of a plan.

11. Disregard these planning myths

There are numerous misconceptions about business planning that have developed over the years. These range from what your plan should include to if plans are truly valuable—and you should know why they aren’t true.

12. Try writing your plan in one day

Did you know that you can get all of the components of your business plan down in just a single day? All it takes is a little prep work, knowledge of what to include, and a focus on keeping things simple.

13. Participate in writing a business plan month

There’s never a wrong time to write or update your business plan. However, if you want the inspiration of writing alongside thousands of other entrepreneurs, why not participate in “Write a Business Plan Month.”

14. Consider working with a business plan writer

Working with a business plan writer allows you to spend more time on the other startup steps. But the wrong writer can lead to wasted money on an unusable business plan. So, be sure that you ask the right questions.

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

Table of Contents

Related Articles

11 Min. Read

How to Create a Sales Forecast

10 Min. Read

How to Set and Use Milestones in Your Business Plan

What Is a Balance Sheet? Definition, Formulas, and Example

2 Min. Read

How Long Should a Business Plan Be?

The LivePlan Newsletter

Become a smarter, more strategic entrepreneur.

Your first monthly newsetter will be delivered soon..

Unsubscribe anytime. Privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

How Much Does a Business Consultant Cost: Consulting Fees and Pricing Structure

Note: Some of the recommended resources (tools, vendors, books) may include affiliate links. I only promote solutions I use myself or businesses I support personally.

Consulting fees and pricing can be structured in several ways. But like most businesses offering services, the number one challenge is pricing their offers.

Having closed my first consulting contract back in 2008 before launching several 7-figure businesses (along my business advisory ), I’ve consulted over 400 clients and worked with 50+ consultants across the portfolio of companies I manage with my agency and within my investment companies.

Pricing products is easier than pricing services because, with products, you can easily trace the production costs. However, with services, determining the value of what constitutes your services — time, staff, expertise  — is highly subjective. 

This is why different consultants employ different techniques to ensure they price their services appropriately. In the process, consultants consider every factor necessary to ensure they do not overcharge or undercharge. Otherwise, the risk of losing clients over pricing remains a constant possibility.

So – how much do consultants make?

Different Consulting Fees and Pricing Structures

According to a study conducted by Consulting Success , the following statistics show how most consultants structure the pricing for their consulting services.

• 31.37% of consultants use a project-based rate to price their projects.
• 23.38% of them use hourly billing
• 17.30% use value-based fees
• 15.40% use monthly retainers
• 12.55% of consultants charge daily

Two factors come into play when consultants determine the value of their advice or service and set their fee structures and these are the following:

• What is the cost associated with the service that would make it worthwhile for the consultant?
• What are clients willing to pay for the advice (forecasted ROI)?

Some of the highest-charging consulting firms include the following:

• McKinsey & Company
• Boston Consulting Group
• Bain & Company
• Strategy&
• Roland Berger
• A.T. Kearney

Most of these consulting firms consider their fee structure as a vital competitive asset that they rarely reveal to non-clients which makes it difficult to benchmark rates of other consultants.

And companies like McKinsey charge anywhere between $300 and $800 per hour (broadly) while most projects start at $500K or over. Individual consultants would charge a multiple for smaller projects (let alone one-off calls) if these are allowed in their contracts.

The largest group of consultants that comprise the market are the self-employed or independent ones and they usually charge depending on what they feel they are worth especially since there is usually no ceiling to their rates, particularly for those in the private sector.

1. Hourly or Daily Rate

Charging by the hour is a time-based arrangement. You only charge by the number of hours worked. 

How do consultants determine their hourly rate?

Often, when consultants charge by the hour, they base their pay on how much they were getting from the company they used to work for or still work for on an hourly basis, with a little markup.

According to SBA , the hourly rate is taken from dividing the former salary by 52 work weeks and then dividing that number by 40 or the number of regular work hours in a week.

Next, consultants must check with their competitors to ensure that the markup does not go beyond 25-30 percent.

New consultants undercharge to build a portfolio so you would expect to get great deals from working with one. Although the fees could vary primarily depending on the location among other factors.

The daily rate is basically derived from a consultant’s hourly rate multiplied by the number of hours per day that a consultant is expected to be available for work.

Most consultants prefer to charge this way since clients are usually used to hiring services on a daily basis to avoid limitations on the scope of work which usually happens if you charge by the hour.

Clients are often more comfortable with an hourly or daily rate because they could assess every now and then the need for consulting services without the complications of most long-term agreements.

I am available for WordPress consulting and business growth strategies via Clarity so you can schedule a 15-minute call to unblock the challenges you’ve been struggling with.

I’ve helped 400+ executives turn their businesses around.

2. project-based.

High-level consultants usually charge per project due to the demands of the job that includes strategic planning and management advisory. This is a common strategy if you start as an independent consultant.

The rate is determined by estimating how much time will be spent on a project. Most projects require several stages such as the following:

• implementation

Clients may not have active participation in all of those stages but they are certainly part of the consultant’s job thus necessary in estimating project costs. A reliable consultant will assure you that there will be no hidden charges from start to finish.

3. Monthly Retainer

There are cases wherein a consultant’s services are needed on an ongoing basis. In such cases, a retainer agreement is more appropriate.

Some examples of consultants who render services on a recurring basis are legal consultants, IT consultants, and even financial consultants. You pay a retainer fee in advance to ensure that your consultant will be available anytime you need advisory or assistance.

Hiring consultants on a monthly retainer guarantees that you have help whenever you need it, especially if you are working with high-value consulting firms.

I offer an advisory retainer priced at $1,800/mo available on the Community page . If you’re just starting with your career as a business consultant, I’ve crafted a 4-week email course to help you land your first 3 consultancy clients .

Retainer fees are normally calculated the same as project rates, but putting a consultant on a monthly retainer may get you a discounted rate. Monthly retainers guarantee a consultant a regular income stream without spending on additional sales and marketing costs for securing a project with you. 

You can take advantage of this kind of deal once you have tested a consultant after a month or two, or once you have already covered the entire scope of the project. That said, some consultants are only available for retainer arrangements – given the fact there is the initial investment in exploring the business and its needs, a long-term commitment may be necessary.

How Much Should I Pay a Business Consultant?

As a rule of thumb, some consultants simply take the hourly wage (plus benefits) that they would earn when working on salary for someone else and double or in most cases triple that amount. So for example, if you want to hire a business strategist who makes $150 per hour for longer-term projects, he would charge you between $300 – $1,000 per hour for their services.

Higher profile coaches and strategists can be found on networks like Intro. Sahil Bloom can be booked for $5,000/hour if you’re determined to work with him.

Of course, there are different ways to price the arrangement. One-off calls are often more expensive since there’s back-and-forth and the total amount isn’t too exciting for most consultants. So hourly calls at $500 or so aren’t rare either, even for less skilled consultants.

The reason why many of them charge within the $250 – $500 hourly range is the prospect of expanding a call into a long-term contract, thus the discounted rate. I’ve met a handful of VPs and C-level executives making $500K – $1M+ a year and offering calls for $200/hr as an opportunity for strategic networking and business relationships.

The best option you have is to pay based on the value that the consultant brings your business, not just the time he spares or the materials he gives you. 

Have you structured your business plan yet?

Outline every single step of your journey with a professional 93-page hardcover journal designed for you.

Would you pay a flat fee of $50,000 per month? Imagine that this consultant helps you bring 10% more new sales leads and nurtures a profit increase of $500,000. Then paying that price is absolutely a win-win scenario. But if at the same time, you are paying $3,000 per month for 10 consulting hours and brainstorming sessions with no beneficial outcome, then this is not the value you are looking for.

This is why fractional CXOs often charge monthly retainers instead – distributing their time in the most meaningful way to the business.

Finding the right fit for your business might be extremely hard as navigating through the consulting landscape is very challenging when you don’t have a reliable reference or enough budget for a top industry guru. Check out my lengthy guide on how to find and evaluate a consultant that would help you scale your business.

Factors in Determining Consulting Fees and Pricing Structures

I have discussed pricing with 40+ other business consultants in my network and what I’ve gathered is an estimation based on the following factors :

• Market averages . How much do other consultants charge on average?
• Expected duration of a consulting project. Comparing one-off calls vs. monthly packages or longer sessions lasting for several days at a time.
• Projected business value . What is the consultant’s expected ROI based on the target audience of the consultant? SMB consultants often charge less because the impact is higher as a percentage but lower as a total amount.
• Business package perks . Are there other opportunities you can leverage as part of your deal with a consultant? Brand recognition or connections help a lot.
• Own self-worth . What would the consultant’s efforts result in had he spent the same time on other business/other activities? The best consultants run their own businesses or present at keynote talks worth $50K and more.
• Industry expertise . How well does a consultant understand a specific industry/niche where you are struggling with?

Let’s discuss further each of these factors in the following sections.

A. Market Rates

The market rate refers to the market’s average price or what the customers usually pay for certain products or services. While this does not serve as a mandatory ceiling on your prices, determining the market rate is crucial in structuring consulting fees. 

Across my network, the average consulting fee is between $150 and $1,000 per hour.

The lower amounts usually suggest longer iterations, i.e. booking at least several days for a coaching plan, a training course, or a monthly consulting retainer.

Or working with small businesses in a consulting and implementation capacity, i.e. marketing campaigns, helping out with recruitment, general high-end strategy.

For example, I charge $600/hr for one-off consulting sessions and $300/hr for monthly plans or larger packages. As a fractional CXO, this could go as low as $180/hr for ongoing engagements that also retain DevriX as a vendor. This offers extended value for me where my consultancy and my agency play together, optimize for efficiency, and hedge the risk across both businesses.

B. Consulting Engagement

As indicated above, the type of relationship would dictate the rate since the longer the plan, the larger the final amount, the less time spent on discovery or presales, and better financial planning in the long run.

Some of my peers sell one-time consulting calls and then upsell their other services through their agencies or partners.

Others have a minimum cap of “one day” or some other arbitrary amount of work they feel as a minimum requirement to get a job done. This may include other factors like commuting or conducting video training for in-house departments.

According to The B2B Marketer, there are usually two types of consulting engagement and these are the Project and Service.

The project type of consulting engagement is usually non-recurring, while the service type is recurring.

C. Projected ROI

The services the consultants render are tied to some expectations in terms of return on investment.

If a consultant charges X/hr for implementation work, it’s getting harder to keep a premium rate that is comparable to the work of a senior developer/ marketer /recruiter.

Professional business consultants often focus on strategy and direction, navigating the work of larger departments, analyzing metrics and the existing roadmap, identifying monetization or automation opportunities, and supporting the retention rates of the business.

Working “at scale” and impacting a larger number of people or directly supporting the revenue goals of a business tends to generate a lot more, which justifies a high consulting rate too.

D. Business Plan Benefits

Although this is not set in stone, high-priced consultants often provide external opportunities and benefits that low-cost consultants charge extra (or simply don’t offer).

For instance, I had a couple of calls with a VC charging $600/hr. He introduced me to a large startup community with valuable peers I still network with occasionally.

Another consultant in Australia charging $500/hr gave me access to his coaching community and his blueprints. We’re still using some of them for our lead generation initiatives.

Sometimes, it could be an invite to a mastermind, a business event they host (or a conference), a private Slack community, a free promotion at events, and a lot of other factors included in a larger package.

Low-pricing consultants often lack these kinds of added benefits so clients will end up looking for their own community or investing more in networking through their initiatives that have not been proven to work yet. 

If you think a consultant has something to offer other than his expert counsel that is of great value, consider this in deciding on which consultant to work with.

E. Own Self-Worth

This is especially valid for consultants who don’t offer full-time consulting (at least charged by the hour) but run agencies, a course program, invest in other businesses, etc.

So unless they expect to convert consulting clients to leads, spending the time on coaching takes a while: scheduling calls, preparing for meetings, generating reports, managing emails , etc. This aggregated time can be invested in their businesses instead, which would generate additional ROI or direct revenue.

This revenue comparison also aligns with the hourly rate they decide on.

If an agency business generates $5M in revenue, this is about $420K/mo or $20K per business day. Spending too much time on side consulting activities can jeopardize long-term clients or decrease the loyalty in leadership from key team players. A consultant commands a reasonable rate to justify the time spent on consulting.

We at DevriX provide a lot of consulting and support, which means we need overlap among team members collaborating together, meetings within the team (Slack or Hangouts), deployments for clients, launching new versions, maintenance, and uptime monitoring and the like. 

Since we serve clients across 17 different time zones in a team of 50+ people, that’s important.

We were a lot more flexible with a team of 10 people, but working with enterprise-grade projects and web platforms serving hundreds of millions of monthly page views requires commitment and availability, and a lot of teamwork. We consider these factors since we don’t want to compromise our company in the long run.

F. Industry Expertise

Niche industry expertise can be truly invaluable when choosing a business consultant to partner up with.

For instance, while I work with businesses on marketing , tech, recruitment, management, and general business strategy, I get frequent inquiries from SaaS businesses or enterprises eager to enter the WordPress space.

I’ve been running an expert team building high-scale WordPress projects for a decade and I’m closely familiar with the market , its leadership, top companies and vendors, plugin and theme developers, the evolution of the platform, how businesses can succeed, media outlets open to PR opportunities and a lot more.

Some of my unique skills that are rare and my clients ask about are:

• Scaling digital publishers . My agency has successfully scaled over a dozen publishers past 100 million monthly sessions. We excel in profitable ad layouts, increasing reader engagement, and scaling paid ads.
• Data-driven platforms . My engineering background led to consulting and development engagements with 3 banks, 2 telecoms, large automotive and airline manufacturers, and other high-scale businesses. I’ve helped design and architect data layers, big data warehouses, ETLs, and recurring automation and deployment processes at scale.
• Agency operations . Running and consulting agencies since 2008 has taught me a ton about structuring teams, streamlining lead generation, designing value propositions, crafting retainer plans, hiring and onboarding, and measuring efficiency.
• Fractional CXO . I’ve worked in fractional CTO, CMO, COO roles in different organizations – building and organizing teams, automating processes, creating roadmaps and workflows for improved efficiency and transparency.
• International hiring and outsourcing . I’ve hired over 700 employees over the years, several hundred contractors and freelancers, and over a hundred agencies worldwide. I’ve helped European businesses incorporate in Bulgaria for a 10% flat tax rate and explore US LLCs with doola and their tax packages.
• Efficient content marketing . As a Semrush partner , I’ve ranked DevriX on page one for the most competitive WordPress terms, this blog for “business advisor” and other consulting keywords, and developed content repurposing strategies at scale for publishers and B2B vendors.

My in-depth expertise in this field, combined with my speaking background at WordCamps can be a lot more valuable for businesses who don’t understand the space. Several hours of my time would tap into over a decade of my work almost full-time in this environment, and this can literally save months in R&D for a business navigating the space.

Is Negotiating Fees Reasonable?

I do believe in value-based pricing. And revealing the value of a project (or a fix) upfront works significantly well for several reasons:

• It lets you gauge quickly whether it’s a hit or miss.
• It indicates how important that project is in general. Low-priority projects may cause delays and abandonment; top priorities may be too stressful (yet rewarding).
• You already have a rough ballpark in your head – if it’s the same (or lower), you’re in a good place.
• It prevents the tedious process of discussing requirements in-depth in a discovery phase. Or at least this is taken as a given (if the budget is right).

That said, consultants are valued professionals – and their terms are usually clear.

Underpricing a consulting fee for a one-off project (or a couple of calls) sends the wrong message and may affect the quality of service even if you receive a discounted fee.

With long-term projects, however, there may be some room for negotiation .

Some of my clients allocate annual budgets and plan their consulting sessions accordingly. Arranging an annual contract with a fixed number of hours per month is a good justification to introduce a discount for the work. Moreover, in case of larger contracts (such as training courses or the like), buying a bulk of hours at a lower rate may also be an option.

The Bottom Line

The consulting industry is growing rapidly and there are loads of small business consultants and small niche firms that work fast and can work directly with growing businesses. 

Some businesses hit a plateau at some point and need external advice to keep scaling.

With hundreds of millions of businesses out there, commonalities are discovered in different segments – service vs. product businesses, small vs. large corporations, on-site vs. distributed businesses, and various industries. What works for a 20-person tech shop won’t for Target or Walmart.

Smaller businesses still try to uncover the most profitable and repeatable channels that generate revenue – think of business development and lead generation . 

Large corporations tend to hire niche consultants for areas of expertise outside their own comfort zone. Think of integrating a specific technology or implementing an innovative marketing channel. Digital transformation is a big aspect for many who have primarily positioned themselves locally, including print and billboards as marketing instruments.

Moreover, the best athletes in the world and many Fortune 500’s CEOs work with coaches and mentors.

Make sure you know the problems your business faces before hiring a consultant. Have a budget, and realize that a great advisor can scale your business and change your life but a bad one can simply lose your time and money.

And if you need a personalized consulting session, here’s how it works .

My name is Mario Peshev, a global SME Business Advisor running digital businesses for 20 the past years.

Born in Bulgaria, Europe, I gained diverse management experience through my training work across Europe, North America, and the Arab world. With 10,000+ hours in consulting and training for organizations like SAP, VMware, CERN, I’ve dedicated a huge amount of my time to helping hundreds of SMEs growing in different stages of the business lifecycle.

My martech agency DevriX grew past 50 people and ranks as a top 10 WordPress global agency and Growth Blueprint, my advisory firm, has served 400+ SME founders and executives with monthly ongoing strategy sessions.

Follow me at:

Latest editions:, decoding business models: unpacking strategies and pitch decks, robots vs. people – can the economy recover & futuristic trends, test it before you build it: techniques for validating your product idea, the art of presales engagement in b2b, browse by category.

• Business 58
• Business Strategy 90
• Community 74
• Consulting 12
• Entrepreneurship 7
• Marketing 35
• Management 17
• Recruitment 12
• Leadership 6

Want More? Join The Growth Blueprint

Join thousands of driven professionals and let’s talk about the future of business today. From business tactics aligned to macroeconomics to macro strategies for micro success. Gain an edge in the fast-paced digital landscape with curated insights and expert advice.

6,600+ subscribers

Our dedicated audience is constantly growing and engaging

Learn what’s happening in the space

Stay updated on the latest innovations and breakthroughs

Trusted by major brands

Some of our subscribers work in places like CERN, Google, Nestle, etc.

The Growth Blueprint

Let me crunch the numbers and forecast global trends, so you don’t have to

Custom plans for larger teams

Our premier website solution made for the unique needs of big business.

Squarespace plans are paid monthly or yearly. We make it simple to start — and stop — your service at any time.

Yes, we offer discounts on up-front long-term commitments. You will also receive one year off of a new domain registration with your annual purchase.

No. All Squarespace plans include our fully-managed cloud hosting, ensuring your website remains available at all times.

No. Squarespace is a fully-managed web service. We do not have plans to make a downloadable version. Squarespace does provide many standard methods for exporting your data. Squarespace is a fully-managed web service. We do not have plans to make a downloadable version for desktop. Your data can be exported through many standard methods. We offer the Squarespace app on your mobile device to manage your site while on the go. Designed for customers with live Squarespace websites, you can monitor visitor metrics, upload photos, and fulfill orders. Download for Android | Download for iOS

Squarespace integrates with Stripe and accepts credit card payments directly to your bank account. You can accept more payment methods in checkout such as Apple Pay and PayPal. Sign up for an account with Stripe and PayPal in minutes and start accepting payments immediately. With Squarespace Payments as your payment solution, you can centralize your finances in one easy-to-use dashboard while accepting Klarna, Afterpay, Apple Pay, ACH, and all major credit cards. Squarespace Payments is currently available in the US.

There are no Squarespace transaction fees for Squarespace Commerce plans (Basic and Advanced). We charge a transaction fee of 3% on sales in the Business plan. Visit Stripe and PayPal for payment processing rates for your country. Squarespace Payments fees and rates vary per subscription plan. Please see above in the Full Feature Comparison for details.

You can learn more about our education program here .

Stated prices are not inclusive of applicable taxes. Final pricing inclusive of taxes will be shown prior to checkout.

We accept AMEX, Visa, Mastercard, Discover (US dollars only), PayPal*, SEPA, Diners Club, Japan Credit Bureau (JCB) *currently only available for non-US subscribers

Design and publish your website today