which type of presentation uses web syndication

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8 Types of Presentations You Should Know [+Examples & Tips]

By Krystle Wong , Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

Podcast vs webcast vs webinar: which one is right for you?

Are you trying to decide which medium to use for your next presentation or workshop? Trying to decide whether to do a podcast vs webcast vs webinar? In this post, we’ll break down each format and explain when it’s best to use each one. We’ll also share tips on how to create successful podcasts, webcasts, and webinars and the differences between them. Stay tuned!

Table of Contents

What is a podcast, webcast, and webinar?

A podcast is an episodic series of digital audio or video files which a user can download in order to listen to. They are usually available for subscription, so that new episodes are automatically downloaded via web syndication to the user’s own local computer, mobile application, or portable media player.

A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.A webinar is a type of webcast that allows remote participants to take part in a seminar-style meeting. Webinars usually require advance registration and may be password protected.They are often used by businesses as a way to conduct training, share company news and announcements , or market products and services.

Podcasts, webcasts, and webinars can all be excellent ways to share information and connect with your audience. They offer a flexible, convenient format that allows you to reach a wide audience without the need for expensive production equipment or traveling to meet in person.

When choosing between a podcast, webcast, or webinar, it’s important to consider your audience and what type of interaction you want them to have. If you’re looking for a more passive listening experience, a podcast might be the best option. If you want your audience to be able to ask questions and interact with you in real-time, a webinar might be a better choice.

No matter which format you choose, make sure to deliver quality content that will engage and inform your audience.

How podcast, webcast, and webinar differ from each other?

Podcast is a type of digital media consisting of an episodic series of audio, digital radio, or video files which a user can download in order to listen to. Webcast is a type of multimedia broadcast over the Internet using streaming media technology. It is often confused with webinar. A webinar is a seminar conducted over the Internet. The key difference between podcast and webcast is that podcasts are usually downloaded onto a portable media player or personal computer whereas webcasts are streamed online in real time. We can consider podcasts and webcasts as two different types of online content delivery methods.

How is podcast different from webcasts?

Podcasts differ from webcasts in several ways. First, podcasts are usually downloaded and then listened to at the user’s convenience,while webcasts are typically streamed in real time. Second, podcasts are usually episodic, meaning they are released as a series, while webcasts are usually one-time events. Finally, podcasts are usually lower in production value than webcasts, which tend to be more polished and professional.

How is podcast different from webinar?

Podcasts and webinars are both digital audio formats that can be used to deliver content to an audience. However, there are some key differences between the two formats.

Podcasts are typically shorter in length than webinars, and they are usually delivered as a series of episodes. Webinars, on the other hand, are typically single-session events that last for an hour or more.

Podcasts are also generally more casual in style than webinars. They often feature conversation and interviews, rather than formal presentations. Webinars, on the other hand, tend to be more structured and include slide decks or other visuals.

Finally, podcasts can be downloaded and listened to at anytime, while webinars must be scheduled in advance and attended live.

So, what’s the bottom line? If you’re looking for a quick, informal way to deliver content to your audience, podcasts are a great option. If you want to deliver more structured, formal content, webinars may be a better choice.

What is the best length for a podcast episode?

The ideal length for a podcast episode will vary depending on the topic and format of your show. However, most episodes fall somewhere between 15 and 30 minutes.

If you’re just getting started with podcasting, it’s probably best to keep your episodes on the shorter side.

How is webcast different from and webinar?

Webcasts and webinars are both types of online events that allow participants to join remotely. However, there are some key differences between the two. First, webcasts are typically streaming audio or video content, while webinars usually include some form of interactive element, such as Q&A or polling. Webcasts are typically one-way broadcasts where participants can listen and view the presenter, but cannot interact directly. Webinars, on the other hand, are interactive events that allow participants to ask questions and engage with the presenter in real-time.

Second, webcasts are generally available to anyone who wants to watch or listen, while webinars are usually limited to a smaller group of invited attendees. Third, webcasts tend to be more entertainment-oriented, while webinars are usually more educational or business-oriented. Finally, webinars usually have a smaller number of attendees than webcasts since they require more active participation.

How to decide which one is right for you and your business needs, podcast, webcast or webinar?

When it comes to business, there are a lot of different options out there for marketing and promotion. It can be tough to decide which one is right for you and your business needs. Should you start a podcast? A webcast? A webinar? What’s the difference between them all, and how can you decide which one is best for your business?

Podcasts are audio files that people can download and listen to at their convenience. They’re great for providing informative or entertaining content on a regular basis, and they’re relatively easy to produce. Webcasts are live broadcasts that people can watch online , usually in real-time. They’re great for announcements, product demonstrations, or Q&A sessions. Webinars are similar to webcasts, but they’re usually more interactive, with features like chat and polling.

So, which one is right for you and your business?

It depends on your goals and objectives. If you’re looking to build a relationship with your audience and provide them with valuable content on a regular basis, a podcast might be a good option. If you want to make announcements or showcase products in real-time, a webcast might be a better choice. And if you want to create an interactive experience for your audience, a webinar could be the way to go.

Still not sure which one is right for you? Why not try all three! Experiment and see what works best for you and your business.

What’s your favorite marketing or promotion tool? Let us know in the comments below!

What are some pros and cons of each format, podcast vs webcast vs webinar?

Some pros and cons of podcasting include that it is a great way to build an audience and create a following for your brand. It is also a great way to generate leads and build relationships with potential customers. However, podcasting can be time-consuming and requires some technical knowledge in order to produce high-quality content.

Some pros webcasting include that it is a great way to reach a larger audience with your message. Webcasting also allows you to interact with your audience in real-time, which can be beneficial for building relationships and generating leads.

However, both podcasting and webcasting can be expensive and may require some technical knowledge in order to produce high-quality content.

What are some cons of podcast compared to webcast, and webinar?

Some potential cons of podcasting compared to webcasting or webinaring could include:

• Podcasts are typically pre-recorded, meaning that they can’t be interactive in the same way as a live webcast or webinar. This could make it harder to engage with listeners/viewers and answer questions in real-time.
• Podcasts also tend to be shorter in length than webcasts or webinars, which might not allow for as in-depth of coverage on a topic.
• Finally, podcasts might reach a smaller audience than a live webcast or webinar since people have to proactively seek out and download podcasts, whereas a live webcast or webinar can be more easily promoted and accessed.

What are some cons of webcast compared to podcast, and webinar?

Some cons of webcast compared to podcast, and webinar are that webcasts can be less interactive, and they can also be more expensive to produce. Additionally, webcasts may not be able to reach as large of an audience as a podcast or webinar.

What are some cons of webinar compared to podcast, and webcast?

• One of the main disadvantages of webinars compared to podcasts and webcasts is that they can be quite expensive to produce. This is because you need to pay for the hosting platform, as well as any other tools or software that you might need. Additionally, you will also need to find a speaker or presenter who is willing to give their time for free.
• Another disadvantage of webinars is that they tend to be less flexible than other types of content. This means that if you want to make changes or additions to your presentation, it can be quite difficult to do so.
• Finally, webinars can also be quite time-consuming to create. This is because you need to ensure that everything is set up correctly and that the presentation runs smoothly. This can often be a challenge, especially if you are new to using webinars.

What are some well known platform for each podcast, webcast, and webinar?

Apple Podcasts, Google Podcasts, Stitcher, and Spotify are some well-known podcast platforms. For webcasts and webinars, Zoom and GoToWebinar are popular choices. For Advanced webinar clickfunnels is the most popular platform .

Tips for creating a successful podcast, webcast, or webinar

• Define your purpose and target audience.
• Find the right format and platform for your show.
• Plan and structure your content.
• Promote your podcast, webcast, or webinar.
• Engage with your audience.
• Analyze and improve your show.

Creating a successful podcast, webcast, or webinar takes time, effort, and planning. By following these tips, you can increase your chances of success and engage your audience.

Let’s recap what we have discussed. A podcast is a digital audio file that can be downloaded or streamed from the internet. A webcast is a live or recorded video broadcast over the internet. A webinar is a live presentation, typically with interactive features, that is transmitted over the internet to an audience. Each format has its own unique benefits and drawbacks, so it’s important to understand which one will work best for your business needs before you decide to invest in any type of content marketing strategy. Do you have any questions about these formats? Feel free to leave them in the comments below and we’ll do our best to answer them!

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What Is Content Syndication? 14 Networks and Platforms To Know (Infographic)

Whether you’re a B2B marketer or a B2C content creator, your main goals include getting the word out about your brand and supporting demand generation among your target audience. If you’re already taking an SEO-driven content marketing approach, a content syndication strategy can help you amplify your message and drive traffic to your website.

Let’s explore what content syndication is, why it’s a valuable marketing tactic and how you can choose the right syndication partner.

What Is Content Syndication?

Content syndication is a process in which third-party sites republish content that originally appeared on your company’s blog. Syndication is useful for content publishers just beginning a new marketing strategy as well as veterans who want their name or brand to be associated with thought leadership. Sites within a syndication network can publish your articles, videos and graphics as native content, while giving you credit and linking back to your original post.

As a marketer, you can take advantage of web syndication in a variety of methods. For instance, you could produce an original guest post for a platform that offers B2B content syndication services. Or, you could duplicate content in an SEO-driven blog post from your own website using a syndication platform.

A thoughtful syndication strategy can offer a wide variety of benefits to businesses and busy content marketing professionals:

• Your marketing messages can reach even more potential customers, thanks to the large audiences a content syndication network can provide access to.
• By reaching audiences who are looking for solutions like yours, syndicated content can accelerate lead generation.
• Syndicated content can give your online presence an SEO boost since each piece of duplicate content will feature a backlink to your own website.
• A content syndication campaign can save marketers a lot of time while driving bigger and better results than each individual piece of content ever could.

Does Content Syndication Harm the SEO Value of Your Content?

A syndicated piece of content is essentially duplicate content. It will include the same copy as the original article on your blog, word-for-word. You may see slightly different formatting conventions, or perhaps a fresh title and new images when your piece appears on another website. But beyond that, it’s the same.

Although harnessing the power of duplicate content can sound like killing two birds with one stone and cutting your content marketing efforts in half, there are some risks to be aware of. Selecting the right content syndication network can help minimize these risks and ensure both your original article and the duplicate content retain their SEO value.

If you’ve been publishing web content for any length of time, you probably know that problems can occur when you publish duplicate content. Generally, search engine algorithms will determine which copy of the content is most relevant to user search intent and will only index one instance.

Content syndication networks get around this challenge by telling the search engine where the content originally came from, so that the original publication gets indexed and receives all of the SEO benefits.

The most common way to ensure your syndicated content remains SEO-friendly is to partner with syndication service providers that implement the rel=canonical tag on their sites. Essentially, this tag tells the search engine that there are multiple versions of the page and only the original should get indexed. The rest will remain accessible to users, but you won’t take a hit on your SEO benefits. Adding a meta noindex tag to a page serves a similar function.

Are Paid Content Syndication Networks Better Than Free Solutions?

The short answer: No. There are many great syndication partners that can help your content generate greater levels of audience engagement. Paid service providers utilize a cost-per-click pricing strategy similar to Google Ads. You select a campaign budget and bid rate, then the automated system distributes your content to third-party sites until your budget cap is met. The process is easier for you, but the end results often look spammy to users.

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Free service providers tend to be non-automated and may require you to pitch your content to the site’s editorial staff. However, there are plenty of options that allow you to syndicate your content in a few easy steps and without any approval necessary. In these cases, you need to have a thorough understanding of the site’s audience and the type of content that will most appeal to those readers.

Content syndication is a useful strategy for getting more eyes on your content. A 2017 Salesbox survey found that 65 percent of B2B marketers use syndication networks and platforms as a core lead gen tactic.

Here are 10 great content syndication providers with free service offerings:

Pricing model: Free

Quora is a social media platform that allows users to ask questions that can’t be answered with a simple Google search. Quora users create a profile that shares their professional experience and personal hobbies, which establish their authority on a given subject. Users can upvote answers, lending further credibility to the information they contain.

Quora also provides a blogging platform that is tailor-made for writers who haven’t yet developed an audience. Likewise, bloggers on Quora don’t have to do as much heavy SEO work because the platform makes it easy for users to discover content. This allows writers to focus on creating compelling and valuable content. B2B leaders can utilize this platform to share their company’s blog content and start conversations with relevant, engaged readers.

Medium is a platform that gives writers and businesses a space to publish feature-rich articles. Readers can access a handful of stories for free each month, or sign up for a subscription, much like media outlets like The Washington Post or Huffington Post. The site is free to publish on, which makes it a valuable tool for marketers who are still developing their audience.

If you have content on your company blog that you wish to share on Medium, you just have to import the content by pasting its URL into Medium’s blogging tool. The site will automatically format your written content, images and links and apply the necessary meta tags to ensure search engines recognize your website as the original copy.

3. SlideShare

SlideShare is a platform designed to help thought leaders share their expertise with a wider audience. Purchased by LinkedIn in 2012, SlideShare is consistently within the top 100 most-visited sites in the world.

You can share PowerPoint presentations, documents, videos and graphics. SlideShare’s sophisticated search functionality then makes it easy for your target audience to find your content. It’s a great way to build thought leadership. The site’s connection to LinkedIn also makes it easy to boost engagement metrics because you can share your SlideShare content with your professional network in a single click.

4. LinkedIn

LinkedIn itself can be a highly useful content syndication and distribution platform. You can republish your blog posts as LinkedIn articles which will populate your connections’ news feeds. LinkedIn is ideal for B2B marketers, because the platform is designed for business people.

Not only can you share your expertise with people already within your network, but also with people in your secondary professional network. For example, if you share a blog post with your network and five people click the “like” button, it will be distributed to their followers as well. The more people who like and share your content, the more probable it is to gain impressions.

5. Facebook Business

Pricing model: Free and paid

Facebook Business offers organizations and individuals the ability to share content with targeted audiences via free and paid channels. Options include paid advertisements, sponsored posts and audience analytics tools. Generally, these options don’t allow you to fully reproduce your content on Facebook, but you can share snippets and links.

Content marketers can also take advantage of Facebook Groups by posting relevant articles to ongoing conversation threads. This process takes a little more time and resources, but can be a great way to develop connections with other thought leaders.

As with other types of remarketing platforms, Facebook Business can help you take advantage of lookalike audiences. These are users who have not yet interacted with your brand, but who share web surfing habits similar to your current audience. Facebook’s algorithms can target these users and expand the reach of your content.

When content discovery platform StumbleUpon closed its doors in 2018, it moved its services to Mix, a new content curation platform that allows users to create collections of related content and share them with other users. As with sites like Quora, users sign up for a Mix account and select topics they are interested in. Mix then serves up a queue of relevant articles in the form of article cards. Users can add articles to custom collections and share them with others in their network.

Content marketers can upload their feature-rich articles to Mix, create themed collections and then sit back while Mix distributes the content to relevant readers. Mix also offers Chrome and Firefox extensions that allow you to grab URLs from anywhere online and add content to your collections. As a new contender in the content syndication market, Mix is likely to add features as the service matures.

Reddit is a social media platform where users share links to content from around the web. It is one of the most popular websites in the U.S. and around the globe. Reddit is organized into subreddits – communities centered around a specific topic. These range from forums where people share pictures of their pets to industry-specific communities like r/WebDev, where programmers can ask questions about development challenges.

As with some of the other social media sites on this list, Reddit isn’t the best place to fully syndicate your content because you can’t create feature-rich articles. Instead, you can link to your original post and start a conversation about it on the Reddit platform. This can be a great place to build an audience and develop your reputation as a thought leader.

8. SoundCloud

Pricing model: Free and subscription

If you have audio content like podcasts, SoundCloud is a great platform to reach to audiences. Like iTunes, SoundCloud allows you to upload and share your content for free. If you want more features, such as detailed analytics and fine-tuned audio controls, you can sign up for a monthly or yearly subscription.

To be successful, your podcast needs to be accessible by a wide audience. Therefore, it’s best practice to syndicate your audio content on several platforms. If you only publish your podcast through iTunes, you could miss out on a significant number of listeners. Basic skills with RSS feeds will give you the ability to sync iTunes and SoundCloud so you only have to upload your content once.

With over 1.9 billion active users each month, YouTube is the clear choice for video content syndication. It’s easy to create an account and start uploading your presentations, tutorials and informational videos in moments.

The new YouTube Studio feature provides an analytics dashboard to track each video’s performance. You can also gain insights into audience behavior to help you better tailor your content to viewer needs.

YouTube embeds are a great way to display content on your website without the need to host videos on your own server. If you plan on creating a lot of video content, this can be a wiser use of resources.

10. Pinterest

If you create infographics or other visual content, Pinterest is a useful platform. Compared with other content syndication solutions, Pinterest displays infographics the way they are meant to be seen – not cropped to fit a web template.

You can upload as many pieces of content as you want for free. Paid users can create special pins that allow for more user interaction. For example, Article Pins show a headline, author and description so users can easily determine if the content is what they’re looking for. Pinterest is also one of the best places to share recipes and shoppable product descriptions.

What About Paid Syndication Platforms?

Now that you’ve seen what free content syndication providers have to offer, let’s take a look paid platforms. They may be popular, but we don’t recommend using them as the value they produce is small and the leads they generate tend to be low quality.

1. Outbrain

Pricing model: Cost-per-click

As one of the biggest content syndication networks, Outbrain generates more than 275 billion content recommendations every month. You’ve likely seen Outbrain content on sites like CNN and Le Parisien.

Outbrain offers an extensive native ad network and content marketing distribution channels. Paid content distributed by Outbrain can take the form of press coverage, blog articles, podcasts, social media posts, display ads and almost any other type of content you can imagine. These often appear as spammy ads at the very bottom of web pages.

Pricing model: Monthly minimum campaign budget

Zemanta is a demand-side native ad platform that utilizes advanced technology to place relevant advertisements in front of readers. Though the company was absorbed by Outbrain in 2017, it continues to operate under its own brand.

This solution can optimize time-on-site and click-through-rate metrics to improve the ROI of each piece of content you produce. Zemanta can also help B2B organizations develop content hubs for specific target audiences – however, we haven’t seen much proof of its ability to generate value.

This solution is free, but it forces you to host a widget on your website that can make your pages look spammy, which can reduce your ROI. ZergNet aims to help content publishers get more traffic by providing an environment that encourages readers to click on links. When you partner with ZergNet, you place a widget on your site that contains links to ZergNet articles. Users click on these links and get sent to a page of articles where they can discover related content.

The more your users engage with ZergNet content, the more free traffic ZergNet will send to your website. ZergNet provides a manual approval process in the middle to ensure that any content appearing on your widget conforms to your organization’s editorial standards. At the end of the day, we don’t recommend this platform because it can drive users away from your site and it’s a little too close to link farming for our tastes.

Like Outbrain, Taboola provides an extensive network of publishers who distribute your content to an algorithmically defined readership. You have control over which sites your content can appear on. For instance, if you don’t want your content to appear next to potentially controversial articles, you can exclude those sites via a simple dashboard. However, if you don’t know which sites are producing toxic content, your brand may appear on those sites for days or weeks before you find out.

Taboola can place content on sites natively so it appears within each site’s feed where readers are focused most. Savvy readers will know these are ads, and the users who do click on them are likely of low quality.

Ready To Amplify Your Existing Content Through a Syndication Strategy?

Whether you’re trying to build an audience from scratch or you want to develop your reputation as a thought leader, syndication networks and platforms can boost the power of your content. Just be smart about which ones you use. See you out there!

Editor’s note: Updated February 2021.

Alexander Santo

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Alexander Santo is a Brafton writer living in Washington. ​He enjoys searching for the perfect cup of coffee, browsing used book shops and attending punk rock concerts.

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What Is Web Syndication?

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Web Syndication and Link Building

Web syndication and paid traffic, the bottom line.

• Marketing Essentials

Web Syndication: What It is, How It Works

Web syndication is a marketing strategy for websites that grants a right or license to broadcast or distribute content from one site to another. The most common example of web syndication is a content licensing arrangement between two or more Internet companies in which one company provides content to be published and promoted on the other's website.

Key Takeaways

• Web syndication is a marketing strategy that involves licensing the rights to broadcast or distribute content from one Internet site to another.
• Web syndication usually occurs between smaller, content-producing sites and larger websites that have built-in audiences.
• The content site increases its exposure and traffic and the distributing site is able to attract more users by providing more content.
• Search engine optimization (SEO) is one of the benefits of web syndication because it allows additional traffic to reach the content-producing site due to the links and codes embedded in the files.
• Content-producing websites can also pay for syndication to have their material showcased in high-traffic areas, such as Facebook or Instagram, or the top searches in Google and Yahoo.

Understanding Web Syndication

Web syndication is generally a free arrangement that's equally and mutually beneficial to both parties. Syndication increases the exposure of the website that provides the content and it may provide considerably more traffic for very little to no cost. The practice can make the content syndicator's websites more attractive to users by providing more in-depth information.

This relationship is especially common between niche, low-traffic, content-producing websites and larger websites that have large, built-in audiences, but they may not have the capability to create specialized, in-depth content.

Web syndication is the online version of content sharing that's been going on since the early days of print, radio, and television.

When a show originally aired in the early days of television, it was produced by and shown on just one network. The original network licensed it out or syndicated it after the show's conclusion, allowing another network to air it for a fee.

The one element that guides all syndication is the ability to access a larger audience for whatever content is being syndicated. 

Web syndication is a key tool in link building. The links embedded in a piece of syndicated content will drive traffic back to the originating website with search engine optimization (SEO). The additional web traffic that syndication can provide can help the content-providing website improve its search results and overall site ranking in an Internet search.

Web syndication may allow the company providing the content to earn additional page views and exposure to its content and its website. The benefits for the site hosting the provided material are fresh content to appeal to consumers and additional traffic. Web syndication is also sometimes referred to as "content syndication."

A website might sometimes want to pay for syndication to get its material placed in a specific location on a high-traffic site. The bigger the distributor's site, the greater the fee usually is. Such distributors include Yahoo and Google, as well as social media platforms like Facebook and X (formerly Twitter ).

There are also content syndication networks that can help bloggers spread their content. These are often seen at the bottom of web pages as "related posts" or "similar articles from around the web" and they include providers such as Outbrain, Nativo, Zemanta, and Taboola.

It's usually noted on the platform when a content-producing site pays for traffic. It may be stated that the content is an "ad" or "sponsored" on social media and similarly on search page results. The post or content might be at the top of the page and noted as a "sponsored ad."

The cost of paying for traffic is significantly less than the traditional cost of advertising space on radio or television. It costs just a few dollars to advertise content on Facebook or Instagram, but this is different from true web syndication that relies on licensing agreements.

What Do Sites Gain From Web Syndication?

The distributing site attracts more users because it's able to provide more content. The content site also increases its traffic and exposure.

Do Sites Have to Pay For Syndication?

Web syndication is often free but sometimes a fee is charged by high-traffic sites. The fee usually increases based on the size of the distributor's site because the content provider is paying for traffic. Paying for syndication can ensure premium placement on a high-traffic site and the fee is often less than paying for advertising.

Are There Any Limits to the Types of Content That Can Be Syndicated?

It depends on the distributor. Product videos, images and descriptions are typically accepted. The distributor should tell you upfront what it will or will not accept, but it may simply adjust your copy and images to meet its standards.

Web syndication is a content licensing agreement between Internet companies. One company provides content to be published and promoted on the other company's website, sometimes in exchange for a fee. The arrangement can provide benefits to both parties, and the cost can be much less than standard advertising on radio or television or in print media.

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Pathfinder SEO. " What Is Content Syndication & How Does It Impact SEO? "

Wizard of Ads.org. " Finding the Right Mix of Organic and Paid Traffic ."

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Web Syndication - Explained

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Syndication refers to the transfer, sale or licensing of materials for publication by a set of individuals. Web syndication refers to a method used by websites to share contents and material from a site to another site. It is a strategy used to market content and materials from one site to another. In a web syndication, there is an agreement between the syndicates (websites) that the contents will be shared or exchanged between them, the content will be marketed and promoted on the other party's website, vice versa. Web syndication increase the coverage and traffic that a website attracts. A larger audience is reached through web syndication.

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How does Web Syndication Work?

Web syndication entails that websites go into agreement to promote contents released by a site on another site. This means that a new post on site A can be promoted on site B if they have embraced web syndication as a market strategy. The main objective of web syndication is a broader coverage and wider exposure of partnering websites. In this type of marketing arrangement, the content of a site published and promoted on another site drives traffic to both sites, thereby increasing their profitability. For content-producing websites, web syndication is used as a strategy to improve visibility on their website, as well as ranking of search engines.

Web Syndication: Paid Traffic

While it is possible for web syndication to occur without any of the websites paying any charge, some websites engage in paid syndication or paid traffic. When a website pay for syndication, it means all their contents and materials that are promoted by the other website are done solely to drive traffic to the site. This is often more effective and achieves greater result that an ordinary web syndication. Quite a number of distributors site exist, while some of them are host websites, some are social media outlets. The bigger the site, the bigger the fee that is paid for web syndication.

Web Syndication History

Before the advent of technology and creation of multiple websites, content sharing was common in the broadcast industry. Media and broadcast houses such as print, radio and television stations share content among themselves for promotional purposes. Web syndication is just like content sharing but done online and not physically like the traditional content sharing. Many websites use web syndication as a strategy to reach a wider audience, drive more traffic to their site and also make more profit.

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Web Syndication

What is web syndication.

Web syndication refers to a marketing strategy in which one website publishes licensed content from another website.

Both the original publishing website and secondary sites benefit from syndicated content. Web content syndication allows one website to use their content to reach and engage the other sites’ audiences.

For syndicated web content to benefit all parties involved, the original content needs to link to its source site. This allows traffic to flow back to the initial publishing website and also creates a trail for search engines like Google to follow back to the attributed source.

Web syndication commonly operates between websites with a significant audience (e.g. HuffPost ) and smaller ones with niche content (e.g. a food blog ). This allows bigger websites to distribute a greater content variety to their audience while the smaller websites gain traffic from the larger publisher posting their content.

How does web syndication work?

Online syndication originated in other media forms, such as print, TV, and radio. For example, after a series airs on one television network, another network may air episodes to drum up more interest in both the series and the original network.

Web syndication today operates similarly. For it to work, a website must agree to promote new content released by another site. If you make a website from scratch and want to reach a wide audience or are thinking of creating a blog , then web syndication can kickstart traffic to your new site.

When done right, sites can profit from the exposure that web syndication and cross-promotion strategies provide. The tactic can cost nothing for both websites, or a fee related to audience size, reach, or promised traffic.

Publishers commonly cross-post articles and syndicate blog posts, but web syndication can also include other content formats, including a feed of a website’s recent headlines and posts.

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Web syndication categories

While you can syndicate nearly any content type across different sites, such as blogs, videos, guides, infographics, and more, web syndication breaks down into a few categories demonstrating the ways websites share content.

With free web syndication, a website agrees to promote another website’s content without any licensing fees. Many times an unpaid syndication agreement is mutual: Website A promotes content from website B, and website B promotes content from website A. This agreement helps each website provide their audience with a greater content variety.

With paid web content syndication, a website may promote another website’s content for a fee, normally via pay-per-click or tiered audience-size prices.

While the higher traffic levels seem promising, paid syndication websites often turn to clickbait-style headlines, which can lead to a high bounce rate for the original publisher.

Some paid web syndicators include Taboola, Outbrain, and Nativo. With these service providers, a user might see clickable content under headlines like “read related posts” or “similar articles.”

Platforms like LinkedIn and Medium allow users to publish their own content without an editorial process. These platforms can help websites reach new audiences.

For example, when you publish an article on your website, you can also repost it on your personal or business LinkedIn or Medium page with a link to the original post. This same method also works for guest posts on an external publication: Simply link to the primary article and specify that your site originally published the article.

Web content syndication is an integral part of SEO through link building, or linking to an external source via an anchor text of one or more related words.

As with web syndication, link building benefits both the original publishing website and the linking website. For the original publisher, an external link credibility to their site and may improve search engine result rankings. The linking website may, in turn, also benefit from more page views on the syndicated content.

Like with other web syndicated content, link building can be both paid and unpaid. Unpaid link building follows the same model we saw earlier, with two or more websites mutually linking to content pro bono. However, some sites rely on paid link building, where a website pays a third-party site for a backlink to generate more traffic.

Social syndication promotes your channel’s existing content via social media. This might look like embedding your website links on social posts, linking CTAs to specified content, or creating content that encourages viewers to visit a certain webpage.

Syndicating your social posts can help boost traffic to your website and create additional backlinks to your content, helping you rank higher on a search engine results page. Additionally, social syndication doesn’t require content licensing, as you promote your own work.

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What is Content Syndication? The Key to Generating Leads and Increasing Conversions

February 20, 2024

Content syndication can help turn your best content into a powerful lead generation tool. It is a marketing methodology that allows you to get your content in front of a much larger audience than you would if you simply posted that same content to your website. Your ebook, whitepaper, report, checklist, or webinar can then be used to educate, engage, and qualify leads before they even visit your website for the first time.  

For B2B sales and marketing teams, content syndication isn’t just a way to attract more leads, but the right kinds of leads. It is not just a marketing fad; it’s a strategy that’s being used by many B2B companies with great success. IntoTheMinds found that  65% of B2B marketers  scale their content marketing efforts with content syndication and experienced an increase in reach.  

However, it’s not just about the numbers. The real success of content syndication lies in the quality of the leads it generates. B2B content syndication can help businesses reach highly targeted audiences, leading to more qualified leads and higher conversion rates. 

What is Content Syndication?

Content syndication refers to the strategic republishing of content in more than one location. In the context of B2B marketing, that means partnering with other websites, sharing content on social platforms, and promoting content on syndication networks. Content syndication is the process of distributing your content in a range of ways to reach your target audience.  

In many ways, it’s a combination of  content marketing  and sales prospecting. Most people use content syndication to source relevant, vetted marketing-qualified leads (MQLs) for their sales teams. Bear in mind that these MQLs will require a fair amount of nurturing—18-24 touches, in fact—before they’re ready to convert. 

The concept behind content syndication is simple: it’s about expanding the reach of your content. It’s a bit like a newspaper or a magazine, allowing other publications to reprint their articles. The internet has made content syndication much more accessible and widespread, with many businesses and websites now utilizing this strategy to maximize their online presence. It’s important to understand that content syndication is not a shortcut or a way to duplicate content. It’s a strategic move that should be done carefully, following best practices to avoid penalties related to SEO. 

Who Uses Content Syndication?

Content syndication is nothing new; large websites, magazines, and other widely distributed media use syndicated content provided by smaller publications all the time.  

For example, a news website might syndicate articles from other news outlets to provide comprehensive coverage of a certain topic or event. By doing so, they can keep their readers engaged and stay competitive in the ever-evolving digital media landscape. 

There’s also the case where online communities practice syndicating content.  Forums and aggregators , such as Medium, Reddit, and Quora, are platforms that thrive on user-generated and syndicated content. These platforms curate and distribute content from various sources to cater to the specific threads and conversational preferences of their user base. As of writing, Reddit has the most subreddit communities where users share and discuss content on specific topics by sharing and linking existing content as their sources, creating a vibrant ecosystem that drives engagement and fosters a sense of community. 

It is worth noting that content syndication is not limited to these three groups. The practice of content syndication offers benefits to anyone looking to broaden their content distribution, increase visibility, and engage a wider audience. 

How Content Syndication Addresses This Specific B2B Challenge

Having limited visibility can have a detrimental effect on a company’s lead generation efforts, brand recognition, and overall marketing effectiveness. When B2B companies have limited visibility, it painfully means your target market doesn’t have any idea you exist. This lack of awareness can result in missed opportunities, decreased brand recognition, and ultimately, lower sales.  

When potential customers are not aware your products/services exist, you are unable to generate interest, or technically, you are unable to garner traffic. This leads to a lack of inbound leads, making it more challenging for your sales team to hit their goals. 

With this being said, the challenge of being visible on the B2B landscape impacts all your B2B marketing campaigns and their effectiveness. Think of it this way, no matter how loud you try to be, if your efforts are not reaching the right audience or are not being seen by enough people, the return on investment (ROI) for those campaigns will likely be low. You are wasting your effort, time, and resources. 

Resources that could have been better utilized in more marketing distribution effort that has a way to get your materials in front of the right eyeballs. Remember, merely running social ads does not guarantee long-term visibility and retention in the B2B market. 

Content syndication helps you overcome this challenge. By syndicating your content, you can distribute their valuable materials to not just a wider audience but also the right people who are likely to convert.  

What are the Benefits of Content Syndication?

You might be thinking, “My content already generates consistent traffic, why should I bother with content syndication?” 

Consistent traffic doesn’t equate to readiness. 

Having traffic is a great start for your content marketing efforts, but don’t stop at that. 

Relying on the possibility of your target market clicking on your content as they search for a specific query is a long game of hitting walls, and this is already considering that your content is already ranking for that specific key phrase. You can shorten the buying cycle when you understand when and where to present your content materials. 

When you syndicate content, you can directly send your  valuable content  to your email subscribers to clients and even tailor your distribution depending on which stage of the sales funnel your clients are in. 

See how content syndication goes beyond these manual approaches to content marketing. It bridges the gap between lead nurturing and lead conversion with a more proactive approach. By using content syndication, you can start matching your best content with the most relevant prospects for your business who are in the market for your solutions.  

Content Syndication Benefits

• Scalable ROI.  Content syndication will boost the return on investment of your content by using it to funnel leads into your pipeline. Also, you can plan it out far in advance and align it with your growth goals as an organization. Lastly, it can save you time and resources. Creating high-quality content is time-consuming and often expensive. By reusing your best content, you can maximize your ROI while still providing valuable information to your audience. 
• Brand engagement.  By having your content published on multiple sites, you increase the chances of your content being discovered by new audiences. This can lead to more traffic to your website, and potentially, more conversions. This wider exposure helps to scale awareness of and engagement with your brand. Best of all, it’s a solution for both marketing and demand generation teams. 
• Customizable Audience.  Content syndication can be tailored to address your specific audience of buyers, eliminating the risk of unqualified leads entering your sales funnel. 
• SEO.  When your content is syndicated on reputable sites, it often includes a link back to your website. These backlinks can improve your site’s search engine ranking, making it easier for potential customers to find you. Additionally, syndicating your content can establish you as a thought leader in your industry. By having your content distributed on various platforms, you increase your credibility and authority in your field. 

How Does Content Syndication Work?

Once you understand the benefits of targeted content syndication, you’ll want to consider the best approaches to getting started with this powerful lead gen channel. 

Organic Content Syndication

You can try to build syndication capabilities internally, of course. In addition to the resources it requires to produce quality content driven by powerful storytelling, you’ll need to create tools, methods, and contacts to distribute your content to a broader audience. Many companies do this via their existing email marketing platforms and lists. 

Content syndication follows a relatively straightforward process. Firstly, you need to identify the content that you want to syndicate. This could be your most popular blog posts, informative eBooks, or engaging videos. The key is to choose high-quality content that offers value to the readers. 

Next, you need to find websites or platforms that are willing to syndicate your content. This could involve reaching out to industry blogs, news sites, or content syndication networks. It’s essential to choose sites that align with your brand and target audience to ensure the success of your syndication efforts. 

Once you’ve found a suitable partner, the next step is to agree on the terms of the syndication. This could include how the content will be credited, where the backlinks will point to, and how often the content will be published. 

After the syndication process is agreed upon, your content will then be published on the chosen platforms. It’s important to regularly monitor and analyze the performance of your syndicated content to understand its impact and make necessary adjustments. 

Choosing Paid Content Syndication

Paid content syndication is when you pay to promote your content to your ideal audience. Paid content syndication will increase the reach of your content and, when done correctly, can increase the ROI of your content by turning it into fuel for lead generation. 

If you’ve tried the free route to lackluster results, it’s worth researching paid content syndication options. Especially in the B2B space, where the timing of connecting with the right buyers at the right time can be more than a little challenging. The key, of course, is selecting the right partner. Content syndication networks can help you distribute content to innumerable news and blog sites within their respective network. 

How Paid Content Syndication Works

While it will vary from vendor to vendor, you should be able to do the following with any paid content syndication partner: 

Here’s how paid content syndication typically works: 

• Content Creation:  The first step is to create high-quality, engaging content that is relevant to your target audience. This can include articles, blog posts, videos, infographics, or any other form of content that aligns with your marketing goals.  DemandScience works closely with you to understand your goals, target audience, and key messaging. Together, you develop a content strategy that aligns with your marketing objectives. 
• Content Distribution:  Once the content is created, you need to find suitable platforms or websites for syndication. These can be industry-specific websites, content recommendation networks, or content discovery platforms.  DemandScience leverages its vast network of publishers and platforms to distribute your content. They identify the most relevant and influential channels, ensuring that your content reaches the right audience at the right time. 
• Platform Selection:  Depending on your target audience and goals, you need to carefully select the platforms that align with your content and audience. Different platforms may have varying pricing models, targeting options, and audience reach. It’s important to research and choose the platforms that best fit your needs. 
• Budget Allocation:  Allocate a budget for paid content syndication. The cost will vary depending on the platform, targeting options, and the reach you want to achieve. It’s essential to set a realistic budget to ensure a successful syndication campaign. 
• Content Promotion:  Once the platforms are selected and the budget is allocated, you can start promoting your content. Some syndication platforms use a pay-per-click (PPC) or cost-per-click (CPC) model, where you pay for each click that your content receives. Your content will be displayed as sponsored or recommended content on the selected platforms, attracting users’ attention and encouraging them to click through to your website. Others use a Cost-per-lead (CPL) model, in which each instance of downloading your content is considered a lead because it requires a form submission. 
• Tracking and Optimization:  It’s crucial to continuously track the performance of your syndicated content. Monitor the number of clicks, click-through rates (CTR), and engagement metrics. This data will help you optimize your campaign by adjusting targeting options, refining your content, or tweaking your budget. DemandScience provides comprehensive tracking and analytics reports, allowing you to measure the performance of your syndicated content. This data helps you understand the impact of your content and make informed decisions to optimize future campaigns. 

What are the Differences Between Organic and Paid Content Syndication

Organic content syndication involves manually reaching out to other websites or blogs and asking them to republish your content. This method of free content syndication requires more time and effort but is often more cost-effective, and allows for more control over where your content is published. You might mistake this approach as the distinguished link building strategy: guest blogging/guest posting, but it isn’t. 

(We’ll talk more about Content Syndication vs Guest Posting in the near future.)  

Paid content syndication involves using a service to distribute your content to various websites. It guarantees a broader reach of your great content, and with the right content syndication partner, you will also have one hand on the steering wheel while your content materials reach the right client base. However, to maximize the benefits of paid content syndication, it’s important to ensure that your content is high-quality and relevant to your target audience. 

Choosing the Right Content Syndication Solution

Choosing the right content syndication service  is crucial for the success of your content syndication strategy. Here are some factors to consider when choosing a service: 

• The reach of the service:  Check the size and relevance of the network of websites and blogs that the service can distribute your content to. 
• The cost:  Compare the cost of different services and consider the potential return on investment. 
• Reporting and analytics:  The service should provide detailed reporting and analytics to help you measure the success of your content syndication efforts. 
• Customer service:  Look for a service that offers excellent customer service and support. 

Get Started with B2B Content Syndication

DemandScience is a leading provider of B2B content syndication. We have a wide network that ensures broad distribution of your content. With our advanced targeting options, you can reach specific audiences based on industry, job title, and more. This can increase the likelihood of reaching potential customers and generating qualified leads. As for success measurement, we provide transparent and detailed reporting and analytics, providing you with a content syndication partnership that actively journeys for betterment and success. DemandScience is there with you throughout each step. With our excellent client experience, we are there to support and provide assistance and guidance throughout the content syndication process. 

Content syndication is a powerful marketing strategy that can help you drive traffic, generate leads, and increase conversions. Whether you choose to pursue organic or paid content syndication, it’s crucial to create high-quality content and choose the right syndication partners. With the right approach, content syndication can help you reach new audiences, establish your brand as a thought leader, and ultimately, grow your business.  

Let’s  start exploring  the opportunities that content syndication can offer your B2B business together. 

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What Is Content Syndication and How Does It Work?

Krista Hillis - Guest Contributor

Discover the perks of content syndication and explore your options.

As a marketer or content creator, you know that today’s digital landscape makes it tough to stand out and reach a wider audience —but tough doesn't mean impossible. There are ways to tap into established audiences and content syndication marketing is one of them. 

Content syndication is a powerful solution that can help you expand your reach without investing a ton of additional man-hours. There are extensive networks and established platforms with readers interested in what you have to say, so take advantage of this lead-generating, brand awareness-boosting strategy.

What is content syndication?

Content syndication is the act of republishing your content to one or more different websites. This process benefits both parties. The publisher can provide fresh content to its readers while the original author gets their brand in front of a new audience. This practice differs from guest blogging in that syndicated content is a previously published piece—not newly written. 

The reader can discern what content falls under this category, as third-party publications will typically include the following text above the syndicated content:

"This article originally appeared in [the original publication and associated internal link]."

Any content can be syndicated, including blog posts, videos, infographics, whitepapers, etc. Get creative with your strategy as you become more comfortable with the process and build mutual relationships with those in your industry.

How does content syndication work? 

If you're considering content syndication, there are several options for leveraging this marketing approach: 

Republish your best-performing content on larger sites with more readers than yours . This option is best when your primary goal is greater brand awareness. 

Syndicate old content on smaller, focused publications. They should have a similar authority level as yours to reach a more niche audience. Bonus: Since they allow more contextual links, readers can discover your content, allowing you to generate more leads. 

Create a guest thought leadership post on an authoritative publication. This allows you to syndicate content on your website, LinkedIn page, or Medium profile. Sometimes, sites are only interested in fresh content, so this is a strategic option. 

Generate a landing page that showcases your willingness to syndicate your content. This is helpful because sites can organically pick up your content—particularly those focusing on syndicated content.

Use content marketing software to gain greater visibility on major platforms. Features of this tool include scheduling, tracking, and reporting so your content syndication strategy doesn’t fall behind.

What are the benefits of content syndication?

When you syndicate content, benefits can include: 

Quality backlinks to your site, increasing SEO optimization and brand exposure. As your ranking improves, you can benefit from a boost in site traffic—thanks to referral links and organic performance.

The development of authoritative brand messaging through thought leadership helps you position your brand as an authoritative leader, allowing you to build trust and credibility. 

Cost-effective marketing that leverages existing platforms and networks. You can get your content in front of a large audience quickly, improving your cost per lead (CPL) compared to other lead generation methods. 

The ability to build and strengthen relationships with other trusted sources in your industry that target a similar audience and align with your brand.

How to syndicate your content effectively?

If this is your first experience with content syndication, follow the guidance below: 

One of the easiest ways to get started is to focus on free content syndication, republishing your best-performing, click-worthy content on social media platforms. This approach may already be part of your everyday digital marketing strategy . 

Next, reach out to niche sites that attract a similar audience as your brand. If your goal is to zero in on your target audience, this may be the best technique for you. To find sites to pitch to, type "This article originally appeared" in the search field + your industry/niche. Within seconds, you'll find sites that feature syndicated content. 

Use appropriate content syndication methodologies so search engines know your content isn't plagiarized. Be sure to use the "rel=canonical" tag, the meta noindex tag, and backlinks.

Follow these content syndication best practices

To nail content syndication strategy, consider the following best practices:

What is an example of content syndication?

Once you become more invested in a content syndication strategy, you'll see that this type of content is everywhere. Here is a hypothetical example.

A small tech company published an article on the rise of AI in 2021. Two years later, the original author distributed the same article on Medium. The idea was to reach a broader audience following the launch of OpenAI, focusing on key industry trends. The tech company wanted to help SMBs understand the benefits of AI so that they could generate leads for their artificial intelligence software. 

In this example, content syndication on Medium can be a straightforward process. This approach can help you boost exposure with little to no additional effort. To get featured, focus on quality content that delivers value. Trending articles and those that Medium's staff picks will be featured because they deserve recognition.

Always add relevant tags and cross-promote on your social channels to increase your chances of being featured.

What are some common mistakes to avoid when syndicating your content?

Be sure to avoid the following mistakes when syndicating your content:

Not publishing content on the right platforms . Focus on the quality of platforms, not the quantity—they need to be relevant and authoritative. They also need to attract readers that make up your target audience. Customize the content to make it feel more native to the platform by adjusting intros, headlines, or formatting. 

Not prioritizing high-quality content that is informative and well-written . This content syndication process will be counterproductive if your content has spelling errors or doesn't engage your intended audience. Content management software can help with this. 

Don't ignore SEO best practices . Use keyword-rich titles, tags, and descriptions. Also, optimize your images and always include high-quality links. An SEO strategy will help drive quality leads and traffic. 

Deprioritizing your analytics and tracking mechanisms . It’s important to measure KPIs like traffic, engagement, backlinks, conversions, etc. so that you can adjust your syndication strategy to maximize results.

Target the right audience with content syndication

Content syndication can be intimidating—especially if you're new to this marketing strategy. However, by implementing the best practices and avoiding the mistakes listed above, you will find this is a simple and highly effective strategy.

To maximize the benefits of content syndication, continue to invest in education and stay on top of the latest marketing trends. To guide you, check out the following resources on Capterra: 

Branding Tips for Small Businesses

Brand Storytelling: Crafting a Narrative for Your Small Business

Was this article helpful?

About the author.

Krista is a writer specializing in business, health, and psychology. Her work is featured in print and digital publications, including Pregnancy and Newborn Magazine.

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Web Syndication

WebSolvant March 19, 2018 Content Marketing Comments Off on Web Syndication 4,216 Views

Syndication refers to the websites providing information and the websites displaying it. For the receiving site, content syndication is an effective way of adding greater depth and immediacy of information to its pages, making it more attractive to users. For the transmitting site, syndication drives exposure across numerous online platforms. This generates new traffic for the transmitting site — making syndication an easy and relatively cheap, or even free, form of advertisement. As Search Engine Optimization has become an increasingly important topic among website owners and online marketers, however, content syndication has become a highly effective strategy for link building.

Links embedded within the syndicated content are typically optimized around anchor terms that will point an optimized link back to the website that the content author is trying to promote. These links tell the algorithms of the search engines that the website being linked to is an authority for the keyword that is being used as the anchor text. However the recent rollout of Google Panda’s algorithm may not reflect this authority in its SERP rankings based on quality scores generated by the sites linking to the authority.

The prevalence of web syndication is also of note to online marketers, since web surfers are becoming increasingly wary of providing personal information for marketing materials (such as signing up for a newsletter) and expect the ability to subscribe to a feed instead. Although the format could be anything transported over HTTP, such as HTML or JavaScript, it is more commonly XML. The two main families of web syndication formats are RSS and Atom.

History of Web Syndication Technology

The basic idea of restructuring information about web sites goes back to as early as 1995, when Ramanathan V. Guha and others in Apple Computer’s Advanced Technology Group developed the Meta Content Framework (MCF).

Nowadays, many different types of content are syndicated on the Internet. Millions of online publishers, including newspapers, commercial websites, and blogs, now publish their latest news headlines, product offers, or blog postings in standard format news feed.

Web Syndication as a Commercial Model

In addition to freely distributed material, some broadcasters and others use similar methods for the controlled placement of proprietary content on multiple partnering Internet destinations. In addition to web feeds, such commercial syndicators may use other methods to distribute their content such as Reuters, Associated Press, All Headline News, and PreviewNetworks.

Such commercial web syndication borrows its business models from syndication in other media, such as Print, radio, and television. Primarily, syndication arose in those other media so that content creators could reach a wider audience. In the case of radio, the United States Federal government proposed a syndicate in 1924 so that the nation’s executives could quickly and efficiently reach the entire population. In the case of television, it is often said that “Syndication is where the real money is.” Additionally, syndication accounts for the bulk of TV programming.

• by business models
• by types of content
• by methods for selecting distribution partners

Types of content syndicated include RSS or Atom Feeds and full content. With RSS feeds, headlines, summaries, and sometimes a modified version of the original full content is displayed on users’ feed readers. With full content, the entire content — which might be text, audio, video, applications/widgets or user-generated content — appears unaltered on the publisher’s site.

There are two methods for selecting distribution partners. The content creator can hand-pick syndication partners based on specific criteria, such as the size or quality of their audiences. Alternatively, the content creator can allow publisher sites or users to “opt in” to carrying the content through an automated system. Some of these automated “content marketplace” systems involve careful screening of potential publishers by the content creator to ensure that the material does not end up in an inappropriate environment.

Just as syndication is a source of profit for TV producers and radio producers, it also functions to maximize profit for Internet content producers. As the Internet has increased in size it has become increasingly difficult for content producers to aggregate a sufficiently large audience to support the creation of high-quality content. Syndication enables content creators to amortize the cost of producing content by licensing it across multiple publishers or by maximizing distribution of advertising-supported content. A potential drawback for content creators, however, is that they can lose control over the presentation of their content when they syndicate it to other parties.

Distribution partners benefit by receiving content either at a discounted price, or for free. One potential drawback for publishers, however, is that because the content is duplicated at other publisher sites, they cannot have an “exclusive” on the content.

For users, the fact that syndication enables the production and maintenance of content allows them to find and consume content on the Internet. One potential drawback for them is that they may run into duplicate content, which could be an annoyance.

Web Syndication and e-Commerce

Similar to syndication of proprietary content, web syndication has been used to distribute product content (feature descriptions, images, specifications, etc.). Given that manufacturers are regarded as authorities and that most sales do not happen on manufacturer Web sites, best-in-class manufacturers take their best content and enable other retailers or dealers to publish the information on their sites. By syndicating content, a manufacturer is more likely to pass consistent and often comprehensive information to channel partners. Such web syndication has been shown to generate an increase in sales.

Web syndication has been increasingly used as a way to syndicate online news content to websites, too as part of Search Engine Optimization techniques. Adding news content lets websites target specific keywords that could cost a fortune in PPC campaigns absolutely free. Also, by the very nature of writing about a topic — for example the UK housing market — you naturally cover other keyword variations in the same page, e.g. house prices, mortgages, first-time buyers — all in one page: all keywords that someone interested in the UK housing market could type into a search engine also. Done on a daily basis, over time, news content will improve your search engine ranking considerably.

There are several companies that specialize in providing the infrastructure for this type of content syndication. These include TIE Kinetix, Zift Solutions and Webcollage.

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Syndicating content with RSS

Syndication (or Web syndication ) is a method which lets a Web site make its content available for others to read, listen to, or watch. When you make a blog, an Internet radio show, or an Internet television show, you are syndicating. RSS is a tool which helps to syndicate your content by organizing it into a form that's easy for machines to parse and reuse. This article provides a simple guide to using RSS to syndicate Web content.

Syndicating with RSS consists of three steps:

• Creating an RSS feed.
• Adding a special element specifies relationships between the current document and an external resource. Possible uses for this element include defining a relational framework for navigation. This Element is most used to link to style sheets." href="../../HTML/Element/link.html"> <link> element to HTML page(s).
• Adding a special element (or anchor element) creates a hyperlink to other web pages, files, locations within the same page, email addresses, or any other URL." href="../../HTML/Element/a.html"> <a> element to HTML page(s).

We've already discussed the first step—creating RSS feeds— so we'll focus on the other two steps here.

Adding the <link>

Often the data in an RSS feed is also made available on an HTML web page. When this is the case, the HTML web page can let people and machines know about the feed by using the element specifies relationships between the current document and an external resource. Possible uses for this element include defining a relational framework for navigation. This Element is most used to link to style sheets." href="../../HTML/Element/link.html"> <link> element, like this:

Adding the <a>

While use of the HTML <link> element is powerful, it is mostly hidden . To advertise the RSS feed in a more direct way, the HTML element (or anchor element) creates a hyperlink to other web pages, files, locations within the same page, email addresses, or any other URL." href="../../HTML/Element/a.html"> <a> element can be used. This mimics the <link> element discussed above.

Linking from the the HTML web page where the data in an RSS feed is also contained makes the RSS feed available for use:

RSS (and other) feeds use a special icon. It is recommended that you too use this icon when creating the special <a> link to your feed. The icon looks like the following:

You can get more icons like this from Feed Icons . (Other sizes and colors, along with their source files, are available too.)

Advanced syndication techniques

Although this advanced technique for syndication is not required, support of this is recommended, especially for web sites and applications with high performance needs.

The HTTP protocol, one of the core technologies behind the web, provides a way of prioritizing the content type that an HTTP client prefers to receive. This technique takes advantage by having the client prefer RSS (over HTML or other formats). Here's a simple example of it being done:

With real production software, though, it would look more like this:

Here's a more complete example:

When an HTTP server (or server-side script) gets this, it should redirect the HTTP client to the feed. It should do this with an HTTP 302 Found . Something like:

« Previous Next »

Document Tags and Contributors

• RSS:Getting_Started

Table of Contents

Web syndication.

Web syndication is a digital marketing tool used to distribute website content, such as news updates or summaries, to multiple internet users across various platforms. It enables a single entry point (the source website) to automatically share information with several other sites, therefore expanding its reach. Common forms of web syndication are RSS feeds or the use of API’s to replicate content across platforms.

The phonetic pronunciation for the keyword “Web Syndication” is: Web: /wɛb/ Syndication: /ˌsɪndɪˈkeɪʃən/

Key Takeaways

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• Web Syndication is a distribution strategy for digital content: This content comes in various forms such as blog posts, articles, and news updates, and it is republished across various platforms, helping to reach a wider audience.
• Web Syndication utilizes various formats: Some of the most popular ones include RSS (Really Simple Syndication), Atom, and JSON (JavaScript Object Notation). These formats help in easily sharing and distributing the relevant content.
• Web Syndication aids users in content aggregation: It assists users in collecting and organizing content from various sources in one place, making it convenient for them to stay updated with their preferred blogs, news sites, or other digital content providers.

Web Syndication is a significant concept in both business and finance due to its role in extending the reach of content to multiple audiences on the digital platform. This concept makes it possible for businesses to automatically distribute their updated content, such as blogs, articles, or financial reports, to numerous end-users across the internet, penetrating various platforms without extra effort. It helps companies increase their visibility, enhance audience engagement, improve SEO rankings, and drive more traffic to their original site, thereby boosting business growth and profit. Additionally, for financial institutions, it aids in wide-spread dissemination of essential financial data, updates, and news, making it a vital tool for digital communication in the financial sector.

Explanation

Web Syndication is a critical tool used in the vast landscape of digital finance and business. It serves the significant purpose of distributing website material across multiple platforms, making it easier for businesses to reach a wider audience. This allows for information to be shared in a time-efficient manner, such as articles, blog posts, and various other digital content. Consequently, companies are able to widespread their marketing reach, expand their audience base, and potentially driving more internet traffic towards their website. The concept is similar to that of traditional media syndication, where a column might be written and then distributed to multiple newspapers or magazines; however, with web syndication, it’s all done digitally.The benefits of web syndication are multifaceted. For content producers, it gives them a platform to amplify their voice in the crowded digital marketplace, enhancing visibility and reach. By disseminating branded content across various outlets, businesses can increase their exposure and improve SEO. On the other hand, for content consumers, it provides a cost-effective method to gather and display a wide variety of content from different sources in one place, such as on a news aggregation website. This can enhance the user experience, saving them time from hunting for relevant content across the web individually. Therefore, web syndication is a business tool that serves to meet the needs of both content producers and consumers effectively.

1. News Websites / Blogs: One of the most common uses of web syndication in business is by news organizations and blogs. Websites such as BBC News, CNN, or Huffington Post often provide RSS feeds (a type of web syndication) that other websites can use to automatically update their content with the latest news. Similarly, many blogs syndicate their content to reach a wider audience. This allows them to gain more exposure, draw in more visitors to their site, and potentially increase ad revenue.2. E-commerce Websites: Some e-commerce websites, such as Amazon or Ebay, use web syndication as an affiliate marketing tool. They provide product catalogs in a syndicated format that other website owners can use to display their products. If a user clicks on these products and makes a purchase, the website owner gets a commission. The e-commerce site, on the other hand, benefits from increased sales and traffic.3. Job Listings: Several job search websites and companies syndicate their job listings. Websites like Indeed or Glassdoor allow other websites to syndicate their job listings and display them on their platform. This increases the reach of the job listings and helps attract more applicants. It also drives traffic back to the original website of these job search giants.

Frequently Asked Questions(FAQ)

Web Syndication is a method by which digital content, including financial news, blog posts, marketing information, and other relevant business materials, is distributed and made available to multiple websites, apps, or individuals simultaneously. It often results in greater exposure of the content and drives traffic for the original publisher.

Web Syndication works through the use of web feeds, such as RSS (Really Simple Syndication). The feed will automatically update the syndicated material on the subscribing websites or applications whenever the content source updates, allowing up-to-date information to be distributed effortlessly.

The main benefits include increased reach and exposure, potential for increased digital traffic and sales, and strengthening brand awareness. For finance professionals, it can offer the latest updates and news about markets and financial trends from multiple sources in one place.

To implement Web Syndication, you can start by setting up an RSS feed for your website’s content. You may also look into syndication services, which can help to distribute your content to a wider net of potential syndication partners.

Costs for Web Syndication can vary. Some sites may offer free syndication, while others may charge. In some cases, a business might pay to have its content syndicated on other websites to reach a more extensive audience.

While Web Syndication can offer many advantages, it also might devalue unique content if it shows up in too many places. There may also be situations where the content appears on undesirable sites, which can negatively affect the brand. Always ensure you have control over where your syndicated content appears.

Related Finance Terms

• RSS (Really Simple Syndication) Feed
• Content Aggregation
• Atom Publishing Protocol
• Feed Reader

Sources for More Information

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