How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

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Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

unique introduction for cover letter

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

unique introduction for cover letter

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

  • Contact Information
  • Opening Paragraph
  • Body Paragraphs
  • Closing Paragraph
  • Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

  • Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
  • Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

unique introduction for cover letter

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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unique introduction for cover letter

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What do I include in my introduction?

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The introduction of your cover letter should begin with a greeting to a specific person ("Dear Ms. Kincaid"), followed by a statement of who you are and why you are writing (why you are a good candidate).

How to catch the attention of the reader.

As the purpose of your introduction is to catch the reader's attention and make you stand out, you need to be as specific as possible in this section. Here are some tips on how to start your introduction:

  • State the university you attend, your major, and what position you are applying for (if you are a student).
  • Mention where you heard about the job.
  • Mention the name of a professor or other contact who has a positive connection with the company.
  • Bring up any previous conversations you have had with your reader (i.e., at a job fair).

Some examples:

How to make a strong claim for yourself.

After gaining the initial attention of the reader, you must make a strong claim about your candidacy and that you match the needs of the job and the company. Clearly state two-three qualifications you have that match the company/position. These qualifications will then be the focus of your body paragraphs and arguments. Some examples:

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Kaja Jurčišinová — Staff Writer

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

  • introduce yourself in detail
  • explain why the job is exciting for you
  • show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

cover letter opening sample

Account Executive Cover Letter Intro Sample

cover letter opening sample

Sales Associate at LUSH Cover Letter Intro Example

Cover letter opening sample

Siemens SCADA Engineer Cover Letter Intro Template

Cover letter opening sample

Warner Bros. Public Relations Intern Cover Letter Example

Cover letter opening sample WB

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

what to include in your cover letter opening

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

  • contact information both for you and the company
  • headline (optional)
  • personalized greeting

To know where to put this information, just scroll down.

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This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

  • phone number

Optionally, you can also include:

  • your professional title
  • date of birth
  • current date
  • personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

how to address a cover letter

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

  • How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
  • How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
  • How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

  • Uses a personalized greeting
  • Says who you are
  • Shows you’re passionate about the job or the company
  • Highlights your top (and relevant) accomplishments and skills
  • Mentions a mutual contact
  • Reflects the company’s tone of voice
  • Is tailored to a specific position and company’s needs
  • Uses keywords from the job description
  • Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová — Staff Writer

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How to Start a Cover Letter: 10 Examples and Writing Tips

unique introduction for cover letter

In the world of job applications, cover letters are an essential piece of the puzzle. A well-written cover letter can be the key to standing out from other applicants and getting noticed by potential employers.

Not only do cover letters give candidates the opportunity to introduce themselves and showcase their skills and qualifications, but they also provide insight into their personality, work ethic, and communication style. Employers use cover letters to gauge a candidate’s interest in the position and their willingness to go the extra mile.

In this article, we will explore various ways to start a cover letter effectively. We will provide you with ten examples and writing tips that can help you create a compelling first impression with potential employers. We will cover everything from addressing the employer and highlighting your relevant experiences to incorporating personal anecdotes and demonstrating an understanding of the company’s culture and values.

Whether you’re a recent college graduate looking to break into your chosen field or a seasoned professional seeking a new challenge, this article will provide you with everything you need to know to create a strong and effective cover letter. So, let’s dive in and learn how to start a cover letter like a pro!

Research the Company and Position

Before you begin crafting your cover letter, it’s essential to research the company and the position you’re applying for. This research allows you to tailor your cover letter to the company’s needs, demonstrate your knowledge and interest in the company, and highlight why you’re the perfect candidate for the job.

The Importance of Researching the Company and Position

Employers want to see that you’ve done your homework on their company and understand their goals, culture, and mission. This research shows that you’re not just applying for any job but are genuinely interested in working for their company. Additionally, having an understanding of the position you’re applying for allows you to write a more targeted cover letter, highlighting why you’d be the ideal candidate for the job.

unique introduction for cover letter

Researching the company and position also helps you avoid potential red flags. For example, you may realize that the company culture doesn’t align with your values, or you may identify issues with the position that make it less desirable. By researching beforehand, you can avoid wasting your time on a job that isn’t a good fit.

Tips for Researching the Company and Position Effectively

Start with the company website: Most companies have a website that provides valuable information about their mission, history, products/services, and current job openings. Take note of anything that aligns with your values or relates to your experience.

Review the job description: Make sure that you have a strong understanding of the responsibilities and qualifications required for the position. Highlight any keywords or phrases that appear frequently and integrate them into your cover letter.

Use LinkedIn: LinkedIn is a powerful tool for researching a company’s employees, culture, and overall reputation. Find out who may be involved in the hiring process, including the hiring manager, and use this information to personalize your cover letter.

Check out other online resources: Use sources like Glassdoor, Indeed, and other online communities to learn more about the company’s reputation, culture, and work environment. This information can help you determine whether or not the company is a good fit for you.

Reach out to your network: If you know anyone who works at the company, reach out to them for information about the position and company culture. They may be able to offer valuable insights that you can use to personalize your cover letter.

By taking the time to research the company and the position you’re applying for, you’ll be able to write a more compelling and targeted cover letter. This research demonstrates your interest in the company and allows you to highlight why you’d be the best candidate for the job.

Format and Layout of a Cover Letter

When it comes to crafting a cover letter, the format and layout can either make or break your chances of landing a job interview. Here are some basic guidelines to follow:

Basic Guidelines of Cover Letter Format and Structure

  • Use a professional font and size, such as Arial or Times New Roman in 10-12 point size.
  • Align all text to the left and use single-spaced lines with double spaces in between paragraphs.
  • Include the date, your contact information, and the employer’s information at the beginning of your cover letter.
  • Start with a professional and personalized greeting that addresses the hiring manager directly, if possible.
  • Follow a clear and concise structure, with an introductory paragraph, body paragraphs highlighting your skills and qualifications, and a closing paragraph expressing your interest and gratitude.

Layout Tips for Different Types of Cover Letters

While the basic format and structure remain the same for most cover letters, there may be some variations depending on the specific job application. Here are some layout tips for different types of cover letters:

  • Email cover letter: Include your contact information in your email signature and attach your cover letter as a separate document. Keep your email brief and clear but still professional.
  • Referral cover letter: Mention the referral in the introductory paragraph and highlight how you are a good fit for the job based on the recommendation.
  • Career change cover letter: Emphasize your transferable skills and highlight how they can benefit the new role, as well as succinctly explain your reason for the career change.

Best Practices on How to Address the Hiring Manager

Addressing the hiring manager in your cover letter can be tricky, especially if you do not know their name or gender. Here are some best practices to follow:

  • Use professional titles, such as “Dear Hiring Manager” or “Dear [company name] Recruiter”.
  • Do your research and try to find the hiring manager’s name on the company’s website, LinkedIn, or through mutual connections.
  • If you are still unsure, call the company’s HR department and ask for the hiring manager’s information.

Remember, your cover letter is your first impression to potential employers, so take the time to ensure that your format, layout, and addressing of the hiring manager are professional and effective.

How to Start a Cover Letter

Your cover letter is your chance to make a great first impression on your potential employer. A strong opening line can set the tone for the entire letter and increase your chances of landing an interview. In this section, we will explore different techniques for starting a cover letter and provide examples and tips for crafting a strong opening.

unique introduction for cover letter

Techniques for Starting a Cover Letter

Personalized greeting: Address the hiring manager by name to establish a personalized and professional tone. Avoid using generic greetings like “To whom it may concern.”

Attention-grabbing opening: Start your cover letter with a thought-provoking statement, a relevant anecdote, or an interesting fact about the company or industry.

Common ground: Find commonalities between you and the company or the job position. Highlight your mutual interests or experiences that would make you a great fit for the role.

Enthusiasm: Show your excitement for the job opportunity by expressing your admiration for the company or the industry. Let the hiring manager know why you are passionate about the role.

Value proposition: Make a bold statement about what you can offer the company. Use your opening to demonstrate your unique value proposition and establish yourself as a candidate worth considering.

Examples and Tips for Strong Opening Lines

Personalized greeting:

Dear Ms. Smith, I was thrilled to see the opening for the Marketing Manager position at ABC Company.

Hi John, I hope this email finds you well. I am excited to apply for the Sales Associate role at XYZ Inc.

Attention-grabbing opening:

Did you know that the average person spends more time on their phone than with their loved ones? As a digital marketer with five years of experience, I understand the importance of reaching your target audience where they are most engaged.

Two years ago, I attended a conference where your CEO gave a passionate keynote speech on the future of technology. After hearing her vision, I knew I wanted to be a part of your team.

Common ground:

As a lifelong fan of eco-friendly products, I was thrilled to see that your company is committed to sustainability. I am confident that my passion for the environment and my background in marketing would make me a great fit for the Marketing Manager position.

I noticed on your company’s website that you have a strong emphasis on employee diversity and inclusion. As a minority woman who has faced similar challenges, I believe my experiences would allow me to contribute unique perspectives to your team.

Enthusiasm:

I have been following your company’s mission to revolutionize the healthcare industry through technology and innovation for several years. As a seasoned software engineer, I am excited to apply my skills and join your team in pursuit of this mission.

After reading about your company’s recent success in expanding into international markets, I recognized the growth potential of your organization.

Highlight Your Value Proposition

Your value proposition statement is the foundation of your cover letter. It’s the statement that defines how hiring you will benefit the company. A great value proposition will catch the recruiter’s attention, and convince them to read your entire cover letter. In this section, we’ll discuss how to create a compelling value proposition statement.

Identifying Your Unique Selling Points

Your unique selling points are the reasons why you stand out from the competition. They’re the specific skills, experience, and achievements that make you a strong candidate for the position. To identify your unique selling points, you should:

  • Analyze the job description: Look for the required qualifications, skills, and experience listed in the job description. Then, compare them to your own skills and experience to identify your matches.
  • Evaluate your achievements: Think about your accomplishments in your previous jobs. What did you achieve that made a positive impact on the company? Can you quantify the results?
  • Ask for feedback: Ask your colleagues or former supervisors for feedback on your strengths and areas for improvement. They may provide insights that you haven’t considered before.

Writing a Compelling Value Proposition Statement

Your value proposition statement should answer the question, “Why should the company hire you?” Here are some tips on how to write a compelling statement:

  • Keep it concise: Your value proposition statement should be one or two sentences long. Avoid using complex jargon or buzzwords.
  • Make it impactful: Use action words and quantify your achievements. For example, “Increased sales revenue by 30% within the first year.”
  • Focus on the benefits: Don’t just list your skills and experience. Explain how they will benefit the company. For example, “As a skilled project manager, I can ensure that projects are completed on time and within budget, saving the company money and improving efficiencies.”
  • Customize it for each job: Tailor your value proposition statement to the specific job you’re applying for. Use the keywords from the job description to show that you’re a strong match.

A compelling value proposition statement can set you apart from the competition and show that you’re the right person for the job. Use these tips to create a statement that highlights your unique selling points and convinces the recruiter to read your entire cover letter.

Addressing Employment Gaps

When crafting a cover letter, addressing employment gaps can be a potential challenge. However, it’s crucial to address them in a professional and honest way instead of leaving them unexplained. Here are some tips on how to frame the reason for the gap in your cover letter.

How to Address Employment Gaps in Your Cover Letter

First and foremost, be upfront about the gap in employment. You don’t necessarily have to detail the reasons for the gap right away, but acknowledging its presence is vital. Once you’ve acknowledged it, the next step is to frame the gap in a way that focuses on the positive outcomes of the gap.

Tips on How to Frame the Reason for the Gap

1. be honest and brief.

It’s crucial to be honest about the reason for the gap without going into too much detail. Keep it brief, as you want to maintain the focus on your skills and qualifications relevant to the position.

2. Highlight the Benefits of the Gap

In your explanation, highlight what you achieved during your gap, such as learning new skills, volunteering or self-improvement, and how these skills can be relevant to the position you’re applying for.

3. Focus on Your Readiness to Get Back to Work

Lastly, assure your potential employer that you are ready and excited to get back to work. Explain how the gap has given you a fresh perspective and made you more motivated to excel in the role.

By taking a proactive and positive approach in addressing employment gaps in your cover letter, you can showcase your commitment to your career and highlight your willingness to grow and adapt.

Tailoring Your Cover Letter

One crucial aspect when writing a cover letter is to tailor it to the specific position and company you are applying to. This customization is crucial because it shows the employer that you are genuinely interested in the opportunity and have taken the time to research the company and the job requirements.

Here are some tips and examples to help you customize your cover letter effectively:

Tips for Customizing Your Cover Letter:

Research the company and the position thoroughly. This includes looking at the job description, checking their website, social media, and any recent news articles.

Highlight your relevant skills and experiences that align with the job description.

Address the hiring manager or recruiter by name, if possible.

Use industry-specific jargon to showcase your knowledge and understanding of the field.

Mention any connections you have to the company, such as a referral or previous work experience.

Personalize the cover letter by incorporating the company’s values or mission statement.

Examples of Customized Cover Letters:

For an entry-level marketing position:  “[Company Name] stood out to me because of your innovative approach to social media marketing. As a recent graduate with a degree in marketing, I am excited about the opportunity to apply my knowledge and skills to help [Company Name] continue to grow its online presence.”

For an experienced sales position:  “With my ten years of experience in sales, I am confident that I can hit the ground running in this role. I was excited to see that [Company Name] places a high value on building relationships with customers, as this aligns with my personal sales philosophy. I am excited about the opportunity to contribute to [Company Name]’s team and drive sales growth.”

For a remote design position:  “I was impressed by the work that [Company Name] has done in creating user-friendly digital designs. As a remote worker for the past five years, I have honed my design and collaboration skills in virtual environments, making me an excellent fit for this position.”

By customizing your cover letter to the specific job and company, you can increase your chances of standing out as a qualified candidate. Keep these tips and examples in mind when crafting your cover letter, and remember to showcase your skills and experiences in a way that aligns with the employer’s needs.

Showcasing Achievements

In today’s competitive job market, it’s crucial to showcase your achievements in your cover letter. Hiring managers need to see how you’ve contributed to past organizations or projects and how you can bring value to their team. Your achievements help demonstrate your skills, work ethic, and passion for the field.

Here are some tips on how to highlight achievements relevant to the position:

Research the Company: Before you start crafting your cover letter, research the company you’re applying to. Look at their mission statement, values, and recent achievements. This will help you tailor your cover letter to their organization and emphasize the skills and experiences that align with their goals.

Use Specific Examples: Be specific about your achievements, and use numbers to quantify your impact whenever possible. For instance, instead of saying “I increased sales at my previous company,” provide a specific number, such as “I increased sales by 20% in my first year.”

Focus on Relevant Achievements: Highlight achievements that are relevant to the position you’re applying for. If the job requires strong communication skills, share an example of how you improved team communication in your previous role.

Use Action Verbs: Use strong action verbs to describe your achievements such as increased, developed, managed, and implemented. Using active language helps bring your achievements to life and shows your potential new employer what you’re capable of.

Tell a Story: Use your achievements to tell a story about your skills and experience. Don’t just list achievements, but explain how you achieved them and what they taught you. By framing your achievements in a narrative, you show hiring managers that you’re a critical thinker and great communicator.

Showcasing your achievements in your cover letter is crucial to demonstrating your value as a candidate. Moreover, following the above tips will help you craft a compelling cover letter that will catch the attention of your potential employer.

Best Practices for Writing a Cover Letter

When it comes to writing a cover letter, there are several best practices that you should keep in mind to make sure that your application stands out from others. In this section, we’ll review some of the key practices that you should consider when crafting your cover letter.

Summary of Best Practices

Here are some of the most important best practices to keep in mind when writing your cover letter:

  • Personalization : Tailor your letter specifically to the job you’re applying for by highlighting relevant skills and experiences.
  • Professionalism : Keep your tone and language formal, so that you come across as a serious and capable candidate.
  • Clarity : Make sure to convey your message clearly, using simple and concise language that is free of jargon and unnecessary complexity.
  • Relevance : Focus on the skills and knowledge that are most relevant to the job you’re applying for, and avoid discussing irrelevant details or experiences.
  • Proofreading : Always proofread your cover letter carefully for typos, errors, and other mistakes that could reflect poorly on your attention to detail.

Tips for Standing Out

While following these best practices will help ensure that your cover letter is professional and well-written, there are also a few additional tips you can use to make your application stand out from the crowd:

  • Use Specific Examples : Rather than simply stating your qualifications, use specific examples of how you have put those skills to use in the past.
  • Address the Hiring Manager by Name : Whenever possible, address your cover letter to the hiring manager by name, rather than using a generic greeting.
  • Highlight Unique Skills and Experiences : If you have any particularly unique or impressive skills or experiences that are relevant to the job, make sure to highlight them in your cover letter.
  • Show Enthusiasm for the Job : Demonstrate your enthusiasm and passion for the opportunity by discussing what excites you about the position and the company.
  • Be Professional but Personable : While you should maintain a professional tone throughout your letter, you can also add a personal touch by sharing a little bit about yourself and your motivations.

By following these best practices and tips, you’ll be well on your way to crafting a strong and effective cover letter that will help you stand out from other applicants and land the job you want.

Sample Cover Letters

A cover letter is an essential document that provides an introduction to potential employers and highlights your qualifications for a specific job. However, not all cover letters are created equal, and it’s crucial to understand the different types of cover letters and how to personalize them to your advantage.

Examples of different types of cover letters

Traditional cover letter:  A traditional cover letter is a standard document that provides an introduction, highlights your qualifications, and explains why you are the perfect fit for the job. It should be concise and to the point, while still showcasing your personality and enthusiasm for the role.

Career change cover letter:  A career change cover letter is specifically designed for individuals who are changing careers. It should focus on transferable skills that can be applied to the new job, highlight your relevant experience, and explain your reasons for the career change.

Networking cover letter:  A networking cover letter is a strategic document that provides an introduction and highlights your qualifications for potential job opportunities within your professional network. It can be used to request an informational interview or to inquire about available positions.

Referral cover letter:  A referral cover letter is similar to a networking cover letter but specifically addresses a job opening that you’ve learned about through a referral. It should emphasize the connection you have to the referral and explain why you are the ideal candidate.

Tips on how to personalize each example

Research the company: Before starting your cover letter, research the company and understand the industry and role you are applying for. This information will allow you to tailor your cover letter to the specific job and company.

Customize the opening: Your opening should grab the attention of the employer and provide a unique introduction. Avoid generic openings like “Dear Sir/Madam” and consider addressing your letter to a specific person.

Highlight your qualifications: While highlighting your qualifications, use the job description as a guide and incorporate specific keywords and phrases. This will showcase your relevancy and make it easier for the employer to link your qualifications with the job requirements.

Show enthusiasm: Your cover letter should display your enthusiasm and passion for the role. Let the employer know why you are interested in the company and the position, and what makes you the ideal candidate.

Proofread: Always proofread your cover letter for spelling, grammar, and formatting errors. Your cover letter should be clean and error-free.

By following these tips and customizing each type of cover letter to the specific job and company, you can create an effective cover letter that highlights your qualifications, personality, and enthusiasm.

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Background Image

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

  • What should your cover letter opening contain
  • What to include in your contact information
  • How to start a cover letter greeting
  • How to write an attention-grabbing opening paragraph
  • 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

  • The header with contact information. Includes your & the recipient’s contact information.
  • The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
  • An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

  • Full name and professional title (if applicable)
  • Phone number
  • Email (a professional email, that is)

In some cases, you can also add the following: 

  • Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
  • Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

  • Manager’s name
  • Manager’s job title
  • Company’s name
  • Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

how to start a cover letter

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

  • Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

linkedin-search-example

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

  • Dear [Department] Hiring Manager,
  • Dear Hiring Manager, 
  • Dear [Department] Team,
  • Dear Director of [Department],
  • Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

job search masterclass novoresume

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

  • Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
  • Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

matching resume and cover letter

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

  • Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
  • Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
  • You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
  • The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

  • How to Write a Cover Letter in 2024
  • Cover Letter Tips 
  • Cover Letter Mistakes
  • Do I Need a Cover Letter?

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The 46 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

 person types of a cover letter

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

→ Click here to access 5 free cover letter templates [Free Download]

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

unique introduction for cover letter

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

  • Standard Cover Letter Template
  • Entry-Level Cover Letter Template
  • Data-Driven Cover Letter Template

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Click this link to access this resource at any time.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

good cover letter examples, standard

good cover letter examples, short and sweet

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

  • Guide to Becoming a Better Writer
  • Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

  • Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
  • Choose your words carefully .
  • Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Introduce Yourself in an Interview + Examples

  • August 30, 2024
  • In Interviewing

How To Introduce Yourself In An Interview

Introducing yourself in an interview can feel challenging, but with the right approach on how to introduce yourself in a job interview, you can make a lasting impression. By focusing on what to highlight and how to present your skills and experience, you can overcome any nerves and confidently introduce yourself. This guide will walk you through the steps to craft a compelling introduction, helping you to present yourself as a strong and capable candidate.

How to Introduce Yourself in an Interview: 7 Steps

When preparing for a job interview , introducing yourself effectively can set the tone for the entire conversation and make a strong impression on your potential employer. Here’s a step-by-step guide on how to introduce yourself in an interview to create a lasting impact.

Step 1: Start with a Greeting

The greeting moment of an interview can set the tone for the entire conversation. Here are some effective ways to spark interest right from the start:

  • Warm and Confident Smile:  Begin with a genuine smile and a confident handshake (if appropriate). This non-verbal communication conveys positivity and openness, making a great first impression.
  • Engaging Small Talk:  Start with light small talk to break the ice. You might comment on something relevant, such as the weather or an observation about the office environment. For example, “I like the decor in this office; it really reflects the company’s creative spirit!” 
  • Personal Connection:  If you know something about the interviewer or the company, like a recent achievement, mention it in your greeting. For instance, “I read about your recent project launch, and it sounds fantastic! Congratulations on the success!” 
  • Brief Self-Introduction:  After the initial greeting, provide a very brief self-introduction.

Step 2: Develop a Concise Professional Summary

When you introduce yourself in an interview, your professional summary should highlight your current role and relevant experience. Keep it short and impactful:

Step 3: Highlight Key Achievements

Mention specific accomplishments that demonstrate your capabilities and how they relate to the position.

Breaking Down the Key Achievements:

  • Performance Improvement:  Stating that your project improved system performance by 40% provides a clear metric that demonstrates your impact on the application’s efficiency.
  • Enhanced Scalability:  Mentioning the switch to a microservices architecture emphasizes your understanding of modern development practices and your ability to implement solutions that can handle increased user demand.
  • Reduced Deployment Times:  Highlighting a 30% reduction in deployment times showcases your capability in streamlining development processes, which is vital for agile environments.
  • Cost Savings:  The 25% reduction in hosting costs after migrating to a cloud-based solution not only reflects technical skill but also illustrates your contribution to the company’s financial health.

Step 4: Personalize Your Introduction

Incorporating a personal touch can create a meaningful connection with your interviewer. By sharing relevant interests or hobbies, you not only highlight your personality but also align yourself with the company’s values and culture.

Step 5: Express Enthusiasm for the Role

Conclude your introduction by expressing your excitement about the opportunity. This shows your genuine interest in the position and the company.

Step 6: Practice Your Delivery

Enhancing your confidence and communication skills is crucial for a successful interview. Here’s a concise approach to practicing your delivery:

  • Write Down Your Introduction: Writing down your introduction helps you clarify your thoughts and ensure that you communicate your key points effectively.
  • Rehearse Aloud: Practice your introduction in front of a mirror, focusing on tone, pacing, and clarity. This helps you catch any rushed or mumbled parts.
  • Record Yourself: Record your introduction, and if you notice your voice is too soft or lacks enthusiasm, adjust to the project more confidently.
  • Seek Feedback:  Ask for feedback on your introduction. If advised, add a smile to convey warmth and approachability.

Step 7: Pay Attention to Body Language

Maintain open and confident body language throughout your introduction. Make eye contact, smile, and use gestures to emphasize your points. This non-verbal communication can significantly enhance your overall presentation.

Key Elements of Effective Body Language :

  • Eye Contact:  Maintaining eye contact with the interviewers conveys confidence and trustworthiness.
  • Open Posture:  Sitting up straight and leaning slightly forward shows that you are engaged and interested in the conversation.
  • Gestures:  Using hand gestures to illustrate your points can make your communication more dynamic and memorable.
  • Tone of Voice : Your tone can convey a range of emotions, from warmth to authority. A confident tone can enhance your message, while a strained voice might suggest discomfort.

By following these seven steps on how to introduce yourself in an interview, you’ll be well-prepared to make a strong and lasting impression on your potential employer.

Related:  Words to Describe Yourself in an Interview [With Examples]

How to Introduce Yourself Professionally Samples

Here are some sample introductions you can tailor to different types of interviews.

Samples Introduction for Freshers

Samples introduction for experienced professionals, sample #1: project management professional, sample #3: finance professional, sample introduction for software engineer, sample introduction for  business analyst, sample introduction for  healthcare professional (nurse).

“Hello, my name is Anna Smith, and I am a registered nurse with a Bachelor of Science in Nursing from Health Sciences University. I have completed clinical rotations in various departments, including emergency care and pediatrics. My hands-on experience has equipped me with strong patient care skills and a deep commitment to providing compassionate healthcare. I am excited about the opportunity to join your team and contribute to excellent patient outcomes in your facility. Thank you for the chance to introduce myself!”

Sample Introduction for Teacher

“Hello, I’m Sarah Johnson. I have been a high school mathematics teacher for 8 years, currently teaching at Lincoln High School. In my previous role, I implemented a new curriculum that increased student engagement and improved overall test scores by 15% within one academic year. I am passionate about fostering a positive learning environment and utilizing technology in the classroom, which has helped my students achieve a 90% pass rate in standardized tests. I am eager to bring my experience and dedication to your school and contribute to your students’ success.”

Related:  Behavioral Interview Questions and Answers

What to Avoid When Introducing Yourself 

  • Being Too Vague or Generic : When you introduce yourself, avoid vague statements like “I’m a hard worker” without providing specific examples. Instead, highlight key achievements or skills that directly relate to the job you’re applying for.
  • Oversharing Personal Details : While it’s important to be personable, avoid sharing too much personal information. Focus on professional experiences and skills that are relevant to the job. The goal is to create a connection with the interviewer without straying off-topic.
  • Sounding Unenthusiastic : When you introduce yourself in an interview, it’s vital to convey enthusiasm and interest in the role. A lack of enthusiasm can make you seem uninterested or unmotivated. Be sure to express genuine excitement about the opportunity and how your skills align with the job.
  • Failing to Tailor Your Introduction : Avoid using a one-size-fits-all approach. Tailor your introduction to the specific job and company by mentioning how your experience and skills align with their needs. This shows that you’ve done your research and are genuinely interested in the position.

By avoiding these common pitfalls, you can introduce yourself in a way that leaves a strong, positive impression and sets the stage for a successful interview.

Related:  “Tell Me About Yourself” Professional Answers

FAQ: How to Introduce Yourself 

How to make a lasting impression when introducing yourself in an interview.

To make a lasting impression in an interview, be concise, confident, and focused on how your skills match the job requirements. Maintain positive body language, make eye contact, and show genuine enthusiasm for the role.

How long should my self-introduction be?

Aim for a concise introduction that lasts about 1-2 minutes. This should be long enough to cover key points but brief enough to keep the interviewer engaged.

Can you include personal details when introducing yourself in an interview?

While it’s best to focus on your professional background, you can include personal details if they are relevant or help build rapport. For example, mentioning a hobby that aligns with the company culture could be a good icebreaker.

How can I introduce myself in a professional setting as a fresher?

“Hi, I’m [Your Name], a recent graduate in [Your Field]. I’m passionate about [Relevant Interest/Skill] and excited to apply my academic knowledge and project experience in a professional environment.”

Can I customize my introduction for different interviews?

Absolutely! Tailoring your introduction for each interview can significantly enhance its effectiveness. Highlight different experiences or skills based on the specific job description and company values.

What should I do if the interviewer interrupts my introduction?

Stay calm and respond to their questions or comments. It’s important to be flexible and adapt your introduction based on the flow of the conversation. You can always come back to any points you didn’t finish later.

What’s a good way to introduce yourself in a virtual interview?

In a virtual interview, introduce yourself clearly and professionally. Make eye contact with the camera, smile, and ensure your surroundings are tidy. An example: “Hi, I’m Emma Smith, and I specialize in project management, having led successful teams in tech startups.”  

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  1. How to Start a Cover Letter: 30 Creative Opening Sentences

    3. Show what you bring the company. You'll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, "This person can do something for us," rather than, "This job would really help them.". 4.

  2. 7 Powerful Ways To Start a Cover Letter (With Examples)

    The headline on the image says, "Cover letter format" A woman sits at a table writing on a piece of paper. There's a simple cover letter represented by lines. On one side of the cover letter, there are labels for the sections of the cover letter. The labels are: 1. Date and contact information 2. Salutation/greeting 3. First, introduce yourself 4.

  3. How to Start a Cover Letter: Introduction Examples & Tips

    12 winning ways to start your cover letter. Our sample cover letter introductions will help you learn how to open a cover letter in a way that stands out and boosts your chances of landing an interview. 1. Mention a contact within the company. If you were referred by a former coworker, classmate, or friend who's highly regarded in their ...

  4. How to Start a Cover Letter [+ Introduction Examples]

    Here's a simple-but-powerful cover letter introduction template to use as an example: Dear [First Name], I was excited to come across the [Job Title] position at [Company Name]. As a [Current Job Title] with [# of Years] years of experience, I have become competent in [Relevant Skills & Job-Related Abilities].

  5. How to Start a Cover Letter (Examples Included)

    Here's a quick step-by-step guide on how to start a letter when you're trying o land a job: 1. Choose the Right Salutation. The salutation in your cover letter opening serves as a greeting. It's a chance to acknowledge the reader directly, even if just for a brief second.

  6. How to Start a Cover Letter: 6 Best Introductions Examples

    That's the way to start a cover letter. You prove you're the exact person they need in just two sentences. Here are some other examples of accomplishments that deserve landing in the first paragraph of a cover letter: Raised revenue by 30%. Slashed project costs by $10,000. Boosted customer retention by 15%.

  7. How to Start a Cover Letter [With Example Introductions]

    But starting your cover letter is easy once you learn how. Our guide will teach you the best ways to begin your cover letter, and show you cover letter introduction examples for each. The Best Ways to Start a Cover Letter. When starting a cover letter for a job, you must cater your introduction to that job. As such, there is no 100% "best way ...

  8. Cover Letter Introductions

    The introduction of your cover letter should begin with a greeting to a specific person ("Dear Ms. Kincaid"), followed by a statement of who you are and why you are writing (why you are a good candidate). Please refer to the resource section "To Whom Do I Address My Letter" for more information about the greeting of a cover letter.

  9. How to Start a Cover Letter (+10 Opening Line Examples)

    Dear Mr/Ms/Mx [Last Name], Dear [Department Name] Manager, 4. How do you start a cover letter without using 'I'. Here are some examples of how to start a cover letter without using 'I': My name is [Your Name] As a recent graduate with a [Degree Name] As a [Job Title] with [#] years' experience.

  10. How to Start a Cover Letter: 35 Examples + Steps

    List your name and contact information in the header. Address your letter to the hiring manager by name. Cite the job you want in the opening sentence. Feature your top skills and reason (s) you deserve the job in the first paragraph. Nailing the first paragraph may be the trickiest part.

  11. 8 Powerful Ways to Start a Cover Letter (With Examples)

    8 ways to start your cover letter. Here are eight different ways to grab the employer's interest: Show your enthusiasm. Highlight a mutual connection. Lead with an impressive accomplishment. Explain what you like about the company. Express passion for what you do. Tell a creative story. Include a belief statement.

  12. How to Start a Cover Letter That Gets You Your Dream Job

    A cover letter is a lot like a professional bio — it highlights your expertise and accomplishments. The difference is that while a bio is static, a cover letter is tailored to a specific role, which means you'll need to impress the hiring manager from the get-go. When starting a cover letter for a job, here are ten methods I recommend. 1.

  13. How to Start a Cover Letter: 7 Great Cover Letter Openings ...

    7. Use humor and creativity. Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break. It can even be a reason to call you up for an interview.

  14. 7 Ways to Start a Cover Letter, With Examples

    Here, we'll look at how to start a cover letter with grace and confidence. We'll show you what a cover letter is, give you seven options for starting a cover letter, share examples, and answer your big questions about cover letters. Give your writing extra polish. Grammarly helps you communicate confidently. Write with Grammarly.

  15. How to Start a Cover Letter: 10 Examples and Writing Tips

    In the world of job applications, cover letters are an essential piece of the puzzle. A well-written cover letter can be the key to standing out from other applicants and getting noticed by potential employers. ... Your opening should grab the attention of the employer and provide a unique introduction. Avoid generic openings like "Dear Sir ...

  16. How to Start a Cover Letter

    Mention a Mutual Contact (if Applicable) Tip #3. Prove You Have Researched The Company Tip #4. Lead With An Achievement Tip #5. Start With a Powerful Belief Tip #6. Be Direct Key Takeaways Related Readings. Share this article. Here you are, looking at a blank document that's supposed to be your cover letter.

  17. The 46 Best Cover Letter Examples: What They Got Right

    6. The Cover Letter with H.E.A.R.T. HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better, and serves as the scaffolding for our hiring practices.

  18. The 11 Best Cover Letter Examples of 2024

    1. The professional cover letter. In this great cover letter example, the applicant landed an IT project management job by proving they had the required project management skills and experience while providing highlights from their career: Include hard numbers in your cover letter to impress the employer.

  19. 5 Perfect Opening Lines for Your Cover Letter

    Here are five ways to write the opening lines of your next cover letter: 1. Job Title & Accomplishments. This is a very common and effective way to start out a cover letter. The idea is to get straight to the point and impress the employer with your background. Use your most impressive and most relevant accomplishment stories to explain your worth.

  20. 6 of the Most Captivating Cover Letter Openers (& Why They Work)

    There's a "wow factor" when you tell a story in the opening of your cover letter, Rasmussen explains. "It grabs your attention, and makes you think, 'Here's someone who had something major happen to them. I should read on.'". It also shows off your personality, too. Strategy 5: Show Your Passion.

  21. 7 Powerful Ways To Start a Cover Letter (2024 Examples)

    4. Bring up something newsworthy. Kick off your cover letter with evidence that you've done your research - and a little flattery. If the company you're applying for was recently in the news, mention it in the opening line and tie it into why you admire the company. To avoid sounding insincere with your compliments, bring up a specific ...

  22. How To Write a Cover Letter (With Examples and Tips)

    Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.

  23. How to Introduce Yourself in an Interview + Examples

    Rehearse Aloud: Practice your introduction in front of a mirror, focusing on tone, pacing, and clarity. This helps you catch any rushed or mumbled parts. Record Yourself: Record your introduction, and if you notice your voice is too soft or lacks enthusiasm, adjust to the project more confidently. Seek Feedback: Ask for feedback on your ...

  24. Customer Assistant Cover Letter with Templates

    Make your application really stand out by writing a Customer Assistant cover letter that highlights your unique strengths and achievements. Even if a cover letter isn't required, submitting one alongside your CV can make a lasting impression. ... Step 4: Write a Compelling Introduction. Start your cover letter by clearly identifying the ...