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Primary Research: What It Is, Purpose & Methods + Examples

As we continue exploring the exciting research world, we’ll come across two primary and secondary data approaches. This article will focus on primary research – what it is, how it’s done, and why it’s essential. 

We’ll discuss the methods used to gather first-hand data and examples of how it’s applied in various fields. Get ready to discover how this research can be used to solve research problems , answer questions, and drive innovation.

What is Primary Research: Definition

Primary research is a methodology researchers use to collect data directly rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis .

There are two forms of research:

• Primary Research
• Secondary Research

Businesses or organizations can conduct primary research or employ a third party to conduct research. One major advantage of primary research is this type of research is “pinpointed.” Research only focuses on a specific issue or problem and on obtaining related solutions.

For example, a brand is about to launch a new mobile phone model and wants to research the looks and features they will soon introduce. 

Organizations can select a qualified sample of respondents closely resembling the population and conduct primary research with them to know their opinions. Based on this research, the brand can now think of probable solutions to make necessary changes in the looks and features of the mobile phone.

Primary Research Methods with Examples

In this technology-driven world, meaningful data is more valuable than gold. Organizations or businesses need highly validated data to make informed decisions. This is the very reason why many companies are proactive in gathering their own data so that the authenticity of data is maintained and they get first-hand data without any alterations.

Here are some of the primary research methods organizations or businesses use to collect data:

1. Interviews (telephonic or face-to-face)

Conducting interviews is a qualitative research method to collect data and has been a popular method for ages. These interviews can be conducted in person (face-to-face) or over the telephone. Interviews are an open-ended method that involves dialogues or interaction between the interviewer (researcher) and the interviewee (respondent).

Conducting a face-to-face interview method is said to generate a better response from respondents as it is a more personal approach. However, the success of face-to-face interviews depends heavily on the researcher’s ability to ask questions and his/her experience related to conducting such interviews in the past. The types of questions that are used in this type of research are mostly open-ended questions . These questions help to gain in-depth insights into the opinions and perceptions of respondents.

Personal interviews usually last up to 30 minutes or even longer, depending on the subject of research. If a researcher is running short of time conducting telephonic interviews can also be helpful to collect data.

2. Online surveys

Once conducted with pen and paper, surveys have come a long way since then. Today, most researchers use online surveys to send to respondents to gather information from them. Online surveys are convenient and can be sent by email or can be filled out online. These can be accessed on handheld devices like smartphones, tablets, iPads, and similar devices.

Once a survey is deployed, a certain amount of stipulated time is given to respondents to answer survey questions and send them back to the researcher. In order to get maximum information from respondents, surveys should have a good mix of open-ended questions and close-ended questions . The survey should not be lengthy. Respondents lose interest and tend to leave it half-done.

It is a good practice to reward respondents for successfully filling out surveys for their time and efforts and valuable information. Most organizations or businesses usually give away gift cards from reputed brands that respondents can redeem later.

3. Focus groups

This popular research technique is used to collect data from a small group of people, usually restricted to 6-10. Focus group brings together people who are experts in the subject matter for which research is being conducted.

Focus group has a moderator who stimulates discussions among the members to get greater insights. Organizations and businesses can make use of this method, especially to identify niche markets to learn about a specific group of consumers.

4. Observations

In this primary research method, there is no direct interaction between the researcher and the person/consumer being observed. The researcher observes the reactions of a subject and makes notes.

Trained observers or cameras are used to record reactions. Observations are noted in a predetermined situation. For example, a bakery brand wants to know how people react to its new biscuits, observes notes on consumers’ first reactions, and evaluates collective data to draw inferences .

Primary Research vs Secondary Research – The Differences

Primary and secondary research are two distinct approaches to gathering information, each with its own characteristics and advantages. 

While primary research involves conducting surveys to gather firsthand data from potential customers, secondary market research is utilized to analyze existing industry reports and competitor data, providing valuable context and benchmarks for the survey findings.

Find out more details about the differences: 

1. Definition

• Primary Research: Involves the direct collection of original data specifically for the research project at hand. Examples include surveys, interviews, observations, and experiments.
• Secondary Research: Involves analyzing and interpreting existing data, literature, or information. This can include sources like books, articles, databases, and reports.

2. Data Source

• Primary Research: Data is collected directly from individuals, experiments, or observations.
• Secondary Research: Data is gathered from already existing sources.

3. Time and Cost

• Primary Research: Often time-consuming and can be costly due to the need for designing and implementing research instruments and collecting new data.
• Secondary Research: Generally more time and cost-effective, as it relies on readily available data.

4. Customization

• Primary Research: Provides tailored and specific information, allowing researchers to address unique research questions.
• Secondary Research: Offers information that is pre-existing and may not be as customized to the specific needs of the researcher.
• Primary Research: Researchers have control over the research process, including study design, data collection methods , and participant selection.
• Secondary Research: Limited control, as researchers rely on data collected by others.

6. Originality

• Primary Research: Generates original data that hasn’t been analyzed before.
• Secondary Research: Involves the analysis of data that has been previously collected and analyzed.

7. Relevance and Timeliness

• Primary Research: Often provides more up-to-date and relevant data or information.
• Secondary Research: This may involve data that is outdated, but it can still be valuable for historical context or broad trends.

Advantages of Primary Research

Primary research has several advantages over other research methods, making it an indispensable tool for anyone seeking to understand their target market, improve their products or services, and stay ahead of the competition. So let’s dive in and explore the many benefits of primary research.

• One of the most important advantages is data collected is first-hand and accurate. In other words, there is no dilution of data. Also, this research method can be customized to suit organizations’ or businesses’ personal requirements and needs .
• I t focuses mainly on the problem at hand, which means entire attention is directed to finding probable solutions to a pinpointed subject matter. Primary research allows researchers to go in-depth about a matter and study all foreseeable options.
• Data collected can be controlled. I T gives a means to control how data is collected and used. It’s up to the discretion of businesses or organizations who are collecting data how to best make use of data to get meaningful research insights.
• I t is a time-tested method, therefore, one can rely on the results that are obtained from conducting this type of research.

Disadvantages of Primary Research

While primary research is a powerful tool for gathering unique and firsthand data, it also has its limitations. As we explore the drawbacks, we’ll gain a deeper understanding of when primary research may not be the best option and how to work around its challenges.

• One of the major disadvantages of primary research is it can be quite expensive to conduct. One may be required to spend a huge sum of money depending on the setup or primary research method used. Not all businesses or organizations may be able to spend a considerable amount of money.
• This type of research can be time-consuming. Conducting interviews and sending and receiving online surveys can be quite an exhaustive process and require investing time and patience for the process to work. Moreover, evaluating results and applying the findings to improve a product or service will need additional time.
• Sometimes, just using one primary research method may not be enough. In such cases, the use of more than one method is required, and this might increase both the time required to conduct research and the cost associated with it.

Every research is conducted with a purpose. Primary research is conducted by organizations or businesses to stay informed of the ever-changing market conditions and consumer perception. Excellent customer satisfaction (CSAT) has become a key goal and objective of many organizations.

A customer-centric organization knows the importance of providing exceptional products and services to its customers to increase customer loyalty and decrease customer churn. Organizations collect data and analyze it by conducting primary research to draw highly evaluated results and conclusions. Using this information, organizations are able to make informed decisions based on real data-oriented insights.

QuestionPro is a comprehensive survey platform that can be used to conduct primary research. Users can create custom surveys and distribute them to their target audience , whether it be through email, social media, or a website.

QuestionPro also offers advanced features such as skip logic, branching, and data analysis tools, making collecting and analyzing data easier. With QuestionPro, you can gather valuable insights and make informed decisions based on the results of your primary research. Start today for free!

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What is Primary Research? Definitions, Methods, Sources, Examples, and More

Table of Contents

What is Primary Research? Primary Research Meaning

Primary research is a cornerstone of insightful, accurate, and effective decision-making in both academic and professional settings. At its core, primary research refers to the process of collecting data directly from sources rather than relying on previously gathered information, distinguishing it clearly from secondary research. 

The process of directly controlling the collection of the data is pivotal for ensuring the accuracy and relevance of the analysis, enabling researchers to tailor their investigations to specific research questions or problems put to them by stakeholders. This direct involvement contrasts with primary vs secondary research , where the latter often involves analyzing existing data.

Primary research serves as a vital component when seeking answers to your business objectives, filling gaps in existing knowledge and providing new data for analysis. Particularly coming into play when solving research problems with a high degree of specificity and relevance. 

By leveraging primary research, professionals can uncover unique insights, highly specific to their intended target market, tailored to their industry and unique to their product of interest. This level of tailoring is simply not possible through the use of secondary research.

When to Use Primary Research

Selecting the appropriate research method is a critical decision that hinges on the objectives of the study. Primary research is particularly beneficial in scenarios where recent, specific data is required to address a unique problem or question. This method is ideal for:

Academic Research

In the realm of academic research, primary research is indispensable when fresh insights or novel data are necessary to advance knowledge or contribute to scholarly debates. This type of research is crucial for:

• Exploring New Theories or Models : When a researcher aims to develop or validate a new theory, firsthand data collection is essential. For instance, a psychologist conducting experiments to test a new cognitive behavioral therapy model for anxiety would rely on primary research to gather data on the therapy's effectiveness directly from participants.
• Filling Knowledge Gaps : Primary research helps fill gaps in existing literature. If a historian is studying a less-documented cultural practice, interviews and observational studies can provide new insights that no secondary sources could offer.
• Improving Research Rigor : Utilizing primary data enhances the rigor of academic studies. By collecting and analyzing original data, researchers can draw conclusions with greater validity, offering substantial contributions to their fields.

Market Research

Market research utilizes primary research extensively to understand consumer behaviors, preferences, and trends. This method is particularly advantageous for:

• Product Development : Before launching a new product, companies often use surveys and focus groups to gather consumer feedback on the product concept, design, and functionality. For example, a beverage company considering a new flavor profile might conduct taste tests and focus groups to refine the product based on direct consumer feedback.
• Customer Satisfaction : To assess and enhance customer satisfaction, businesses frequently employ primary research methods such as customer satisfaction surveys and in-depth interviews. This allows companies to receive real-time feedback and quickly implement changes to improve customer service.
• Segmentation and Targeting : Through interviews and surveys, companies can identify customer segments and understand their specific needs and preferences. This segmentation enables more effective targeting of marketing efforts and product customization.

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Policy Formulation

Primary research is critical in policy formulation, particularly when policies need to be based on up-to-date and specific data regarding public opinion, needs, and conditions. Primary research methods such as public opinion polls and field observations are commonly used:

• Understanding Public Needs : Governments and organizations use primary research to gauge public opinion on various issues, from healthcare to urban development. For instance, before implementing a new public transport policy, a city council might conduct surveys to understand residents' preferences and concerns regarding transit options.
• Evaluating Policy Impact : After a policy is implemented, primary research is used to evaluate its effectiveness. This could involve collecting data on user satisfaction, policy usage, and public perception through direct feedback mechanisms like online polls or public forums.
• Refining Policies : Continuous primary research is necessary to refine and adjust policies based on direct stakeholder feedback. This dynamic approach ensures that policies remain relevant and effective over time.

In each of these contexts, primary research not only provides the specificity needed for tailored insights but also offers the flexibility to adapt to emerging data and trends, thereby enhancing the overall impact and effectiveness of the research efforts.

Types of Primary Research Methods with Examples

Primary research methods are diverse, each tailored to fit specific study objectives and research environments. These methods enable researchers to gather fresh, firsthand data directly related to their study's focus.

Surveys are structured questionnaires designed to collect data from a target audience. They are used widely due to their versatility in capturing a broad spectrum of information, ranging from customer preferences to behavioral patterns. Surveys can be administered online, in person, or via phone, making them adaptable to various research needs. For instance, a company aiming to gauge customer satisfaction might deploy an online survey to understand the factors influencing their product's user experience. This method allows for quick data collection from a large audience, providing valuable insights into customer sentiment. The volume of respondent data collected via this method also enables analysis via a range of statistical methods, allowing us to understand if the answers we receive are robust, or if there are any hidden patterns which emerge from the data.

One to One Interviews

Interviews involve direct, one-on-one conversations where detailed information is solicited from participants. They are particularly useful for gathering qualitative data, offering deep insights into participants' attitudes, experiences, and emotions. Interviews can be structured, semi-structured, or unstructured, giving researchers flexibility in their approach. Imagine a study exploring the impact of remote work on employee well-being. Conducting semi-structured interviews with employees would offer nuanced understandings of personal experiences, challenges faced, and the overall satisfaction with remote work arrangements. The depth of understanding and information gathered via this process is particularly useful when speaking to participants about difficult or challenging topics of conversation.

Focus Groups

Focus Groups are guided discussions with a small group of participants, typically used to explore new ideas or opinions about products, services, or concepts. This method is invaluable for generating rich, detailed data and for observing the dynamics of participants' interactions and consensus-forming processes. Consider a company developing a new smartphone app. Hosting a focus group session with potential users could unveil insights into user expectations, desired features, and usability concerns, directly influencing the app's development trajectory. Due to the small number of respondents involved in the groups, care must be taken to ensure that you are speaking to a representative sample of your intended audience.

Ethnographic Studies

Ethnographic Studies involve watching and recording the behavior of subjects in their natural environment without intervention. This method is critical for studies where interaction with the subject might alter the outcome. For example, a retailer interested in improving store layout might conduct an observational study to track customer navigation patterns, identifying areas of congestion or overlooked products. Ethnographic studies can uncover vital behaviours which respondents themselves may be unaware of, as researchers seek to identify the unconscious behaviors which may otherwise be hidden from other research methods.

Examples of Primary Sources in Research

Primary research data sources are the lifeblood of firsthand research, providing raw, unfiltered insights directly from the source. These include:

Customer Satisfaction Survey Results: Direct feedback from customers about their satisfaction with a product or service. This data is invaluable for identifying strengths to build on and areas for improvement and typically renews each month or quarter so that metrics can be tracked over time.

NPS Rating Scores from Customers: Net Promoter Score (NPS) provides a straightforward metric to gauge customer loyalty and satisfaction. This quantitative data can reveal much about customer sentiment and the likelihood of referrals.

Ad-hoc Surveys: Ad-hoc surveys can be about any topic which requires investigation, they are typically one-off surveys which zero in on one particular business objective. Ad-hoc projects are useful for situations such as investigating issues identified in other tracking surveys, new product development, ad testing, brand messaging, and many other kinds of projects.

A Field Researcher’s Notes: Detailed observations from fieldwork can offer nuanced insights into user behaviors, interactions, and environmental factors that influence those interactions. These notes are a goldmine for understanding the context and complexities of user experiences.

Recordings Made During Focus Groups: Audio or video recordings of focus group discussions capture the dynamics of conversation, including reactions, emotions, and the interplay of ideas. Analyzing these recordings can uncover nuanced consumer attitudes and perceptions that might not be evident in survey data alone.

Through these examples, it's clear that each primary research method and source serves a distinct purpose, providing unique insights that are crucial for informed decision-making and strategic planning in various contexts.

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Advantages and Disadvantages of Primary Research

Primary research, characterized by its ability to gather firsthand information directly from the source, plays a crucial role in the landscape of research methodologies. Despite its invaluable contributions to the acquisition of new, tailored data, primary research comes with its own set of advantages and disadvantages. Understanding these can help researchers and organizations make informed decisions when planning their research strategies.

Advantages of Primary Research

• Specificity and Relevance : Primary research allows for the collection of data specifically tailored to the research questions or objectives. This targeted approach ensures that the information gathered is highly relevant and directly applicable to the matter at hand, providing clear insights and facilitating informed decision-making.
• Control Over Data Quality : When conducting primary research, the researcher has complete control over the quality of data collected. This includes the design of the research method, the selection of participants, and the timing of data collection, all of which contribute to the reliability and validity of the research outcomes.
• Up-to-Date Information : One of the key strengths of primary research is its ability to produce the most current data possible. This is particularly important in fast-moving sectors where timely information can provide a competitive edge or in academic studies where recent data can lead to groundbreaking conclusions.
• Proprietary Information : The data collected through primary research is exclusive to the researcher or the commissioning organization. This proprietary nature of the data can offer a strategic advantage, especially in commercial contexts where unique insights can differentiate a company from its competitors.
• Flexibility : Primary research methods are highly flexible, allowing researchers to adjust their approach based on preliminary findings or to explore unexpected avenues. This adaptability can lead to more comprehensive and nuanced understandings of the research topic.

Disadvantages of Primary Research

• Cost : Conducting primary research is often expensive due to the costs associated with designing and implementing the study, recruiting participants, and collecting and analyzing data. These expenses can be prohibitive for some organizations or individual researchers.
• Time : Primary research can be time-consuming, from the initial planning stages through to data collection and data analysis . This extended timeline may not be suitable for projects with tight deadlines or where quick decisions are needed.
• Complexity : Designing and conducting primary research requires a certain level of expertise to ensure that the data collected is valid, reliable, and relevant. This complexity can pose challenges, particularly for those without extensive research experience.
• Sample Size and Representativeness : Achieving a sample size that is both large enough to be statistically significant and representative of the broader population can be challenging. Missteps in this area can lead to skewed data and potentially unreliable conclusions.
• Bias : Despite efforts to minimize bias in research design and implementation, primary research is vulnerable to biases introduced by the researcher, participants, or the research context itself. These biases can affect the objectivity and accuracy of the findings.

In conclusion, primary research is a valuable part of any researcher's toolkit, offering detailed, specific insights that are directly relevant to the research question. However, the decision to undertake primary research should be weighed against the potential costs, time requirements, and complexities involved.

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Peer Review and Primary Literature: An Introduction: Is it Primary Research? How Do I Know?

• Scholarly Journal vs. Magazine
• Peer Review: What is it?
• Finding Peer-Reviewed Articles
• Primary Journal Literature
• Is it Primary Research? How Do I Know?

Components of a Primary Research Study

As indicated on a previous page, Peer-Reviewed Journals also include non -primary content. Simply limiting your search results in a database to "peer-reviewed" will not retrieve a list of only primary research studies.

Learn to recognize the parts of a primary research study. Terminology will vary slightly from discipline to discipline and from journal to journal.  However, there are common components to most research studies.

When you run a search, find a promising article in your results list and then look at the record for that item (usually by clicking on the title). The full database record for an item usually includes an abstract or summary--sometimes prepared by the journal or database, but often written by the author(s) themselves. This will usually give a clear indication of whether the article is a primary study.  For example, here is a full database record from a search for family violence and support in SocINDEX with Full Text :

Although the abstract often tells the story, you will need to read the article to know for sure. Besides scanning the Abstract or Summary, look for the following components: (I am only capturing small article segments for illustration.)

Look for the words METHOD or METHODOLOGY . The authors should explain how they conducted their research.

NOTE: Different Journals and Disciplines will use different terms to mean similar things. If instead of " Method " or " Methodology " you see a heading that says " Research Design " or " Data Collection ," you have a similar indicator that the scholar-authors have done original research.

Look for the section called RESULTS . This details what the author(s) found out after conducting their research.

Charts , Tables , Graphs , Maps and other displays help to summarize and present the findings of the research.

A Discussion indicates the significance of findings, acknowledges limitations of the research study, and suggests further research.

References , a Bibliography or List of Works Cited indicates a literature review and shows other studies and works that were consulted. USE THIS PART OF THE STUDY! If you find one or two good recent studies, you can identify some important earlier studies simply by going through the bibliographies of those articles.

A FINAL NOTE:  If you are ever unclear about whether a particular article is appropriate to use in your paper, it is best to show that article to your professor and discuss it with them.  The professor is the final judge since they will be assigning your grade.

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Techniques of original data collection or research direct from the target respondents. Primary research is different from secondary research in that secondary research uses data or research that has already been collected. Primary research includes qualitative and quantitative research and can include surveys, focus groups, questionnaires, and interviews. Since primary research typically takes anywhere from weeks to months to gather and is very expensive, secondary sources are typically exhausted first before any primary research is conducted.

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Peer-review and primary research.

• Getting Started With Peer-Reviewed Literature

Primary Research

Identifying a primary research article.

• Finding Peer-Reviewed Journal Articles
• Finding Randomized Controlled Trials (RCTs)
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Primary research or a primary study refers to a research article that is an author’s original research that is almost always published in a peer-reviewed journal. A primary study reports on the details, methods and results of a research study. These articles often have a standard structure of a format called IMRAD, referring to sections of an article: Introduction, Methods, Results and Discussion. Primary research studies will start with a review of the previous literature, however, the rest of the article will focus on the authors’ original research. Literature reviews can be published in peer-reviewed journals, however, they are not primary research.

Primary studies are part of primary sources but should not be mistaken for primary documents. Primary documents are usually original sources such as a letter, a diary, a speech or an autobiography. They are a first person view of an event or a period. Typically, if you are a Humanities major, you will be asked to find primary documents for your paper however, if you are in Social Sciences or the Sciences you are most likely going to be asked to find primary research studies. If you are unsure, ask your professor or a librarian for help.

A primary research or study is an empirical research that is published in peer-reviewed journals. Some ways of recognizing whether an article is a primary research article when searching a database:

1. The abstract includes a research question or a hypothesis,  methods and results.

2. Studies can have tables and charts representing data findings.

3. The article includes a section for "methods” or “methodology” and "results".

4. Discussion section indicates findings and discusses limitations of the research study, and suggests further research.

5. Check the reference section because it will refer you to the studies and works that were consulted. You can use this section to find other studies on that particular topic.

The following are not to be confused with primary research articles:

- Literature reviews

- Meta-analyses or systematic reviews (these studies make conclusions based on research on many other studies)

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Everything you need to know about primary research

Last updated

28 February 2023

Reviewed by

Miroslav Damyanov

They might search existing research to find the data they need—a technique known as secondary research .

Alternatively, they might prefer to seek out the data they need independently. This is known as primary research.

Analyze your primary research

Bring your primary research together inside Dovetail and uncover actionable insights

• What is primary research?

During primary research, the researcher collects the information and data for a specific sample directly.

Types of primary research

Primary research can take several forms, depending on the type of information studied. Here are the four main types of primary research:

Observations

Focus groups

When conducting primary research, you can collect qualitative or quantitative data (or both).

Qualitative primary data collection provides a vast array of feedback or information about products and services. However, it may need to be interpreted before it is used to make important business decisions.

Quantitative primary data collection , on the other hand, involves looking at the numbers related to a specific product or service.

• What types of projects can benefit from primary research?

Data obtained from primary research may be more accurate than if it were obtained from previous data samples.

Primary research may be used for

Salary guides

Industry benchmarks

Government reports

Any information based on the current state of the target, including statistics related to current information

Scientific studies

Current market research

Crafting user-friendly products

Primary research can also be used to capture any type of sentiment that cannot be represented statistically, verbally, or through transcription. This may include tone of voice, for example. The researcher might want to find out if the subject sounds hesitant, uncertain, or unhappy.

• Methods for conducting primary research

Your methods for conducting primary research may vary based on the information you’re looking for and how you prefer to interact with your target market.

Surveys are a method to obtain direct information and feedback from the target audience. Depending on the target market’s specific needs, they can be conducted over the phone, online, or face-to-face.

Observation

In some cases, primary research will involve watching the behaviors of consumers or members of the target audience.

Communication with members of the target audience who can share direct information and feedback about products and services.

Test marketing

Explore customer response to a product or marketing campaign before a wider release.

Competitor visits

Competitor visits allow you to check out what competitors have to offer to get a better feel for how they interact with their target markets. This approach can help you better understand what the market might be looking for.

This involves bringing a group of people together to discuss a specific product or need within the industry. This approach could help provide essential insights into the needs of that market.

Usability testing

Usability testing allows you to evaluate a product’s usability when you launch a live prototype. You might recruit representative users to perform tasks while you observe, ask questions, and take notes on how they use your product.

• When to conduct primary research

Primary research is needed when you want first-hand information about your product, service, or target market. There are several circumstances where primary research may be the best strategy for getting the information you need.

You might use it to:

Understand pricing information, including what price points customers are likely to purchase at. 

Get insight into your sales process. For example, you might look at screenshots of a sales demo, listen to audio recordings of the sales process, or evaluate key details and descriptions. 

Learn about problems your consumers might be having and how your business can solve them.

Gauge how a company feels about its competitors. For example, you might want to ask an e-tailer if they plan to offer free shipping to compete with Amazon, Walmart, and other major retailers.

• How to get started with primary research

Step one: Define the problem you’re trying to answer. Clearly identify what you want to know and why it’s important. Does the customer want you to perform the “usual?” This is often the case if they are new, inexperienced, or simply too busy and want to have the task taken care of.

Step two: Determine the best method for getting those answers. Do you need quantitative data , which can be measured in multiple-choice surveys? Or do you need more detailed qualitative data , which may require focus groups or interviews?

Step three: Select your target. Where will you conduct your primary research? You may already have a focus group available; for example, a social media group where people already gather to discuss your brand.

Step four: Compile your questions or define your method. Clearly set out what information you need and how you plan to gather it.

Step five: Research!

• Advantages of primary research

Primary research offers a number of potential advantages. Most importantly, it offers you information that you can’t get elsewhere.

It provides you with direct information from consumers who are already members of your target market or using your products.

You are able to get feedback directly from your target audience, which can allow you to immediately improve products or services and provide better support to your target market.

Primary data is current. Secondary sources may contain outdated data.

Primary data is reliable. You will know what methods you used and how the data relates to your research because you collected it yourself.

• Disadvantages of primary research

You might decide primary research isn’t the best option for your research project when you consider the disadvantages.

Primary research can be time-consuming. You will have to put in the time to collect data yourself, meaning the research may take longer to complete.

Primary research may be more expensive to conduct if it involves face-to-face interactions with your target audience, subscriptions for insight platforms, or participant remuneration.

The people you engage with for your research may feel disrupted by information-gathering methods, so you may not be able to use the same focus group every time you conduct that research.

It can be difficult to gather accurate information from a small group of people, especially if you deliberately select a focus group made up of existing customers. 

You may have a hard time accessing people who are not already members of your customer base.

Biased surveys can be a challenge. Researchers may, for example, inadvertently structure questions to encourage participants to respond in a particular way. Questions may also be too confusing or complex for participants to answer accurately.

Despite the researcher’s best efforts, participants don’t always take studies seriously. They may provide inaccurate or irrelevant answers to survey questions, significantly impacting any conclusions you reach. Therefore, researchers must take extra caution when examining results.

Conducting primary research can help you get a closer look at what is really going on with your target market and how they are using your product. That research can then inform your efforts to improve your services and products.

What is primary research, and why is it important?

Primary research is a research method that allows researchers to directly collect information for their use. It can provide more accurate insights into the target audience and market information companies really need.

What are primary research sources?

Primary research sources may include surveys, interviews, visits to competitors, or focus groups.

What is the best method of primary research?

The best method of primary research depends on the type of information you are gathering. If you need qualitative information, you may want to hold focus groups or interviews. On the other hand, if you need quantitative data, you may benefit from conducting surveys with your target audience.

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Primary Research

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Note:  This page offers a brief primer on primary research. For more information, see our dedicated set of pages on this topic .

Research isn't limited to finding published material on the Internet or at the library. Many topics you choose to write on may not already have been covered by an abundance of sources and hence may require a different kind of approach to conducting research. This approach involves collecting information directly from the world around you and can include interviews, observations, surveys, and experiments. These strategies are collectively called  primary research.

For example, if you are writing about a problem specific to your school or local community, you may need to conduct primary research. You may be able to find  secondary sources  (such as those found at the library or online) on the more general topic you are pursuing, but may not find specifics on your school or town. To supplement this lack of sources, you can collect data on your own.

For example, Briel wants to research a proposed smoking ban in public establishments in Lafayette, Indiana. Briel begins by going to the library and then searching online. She finds information related to smoking bans in other cities around the United States, but only a few limited articles from the local newspaper on the ban proposed in Lafayette. To supplement this information, she decides to survey twenty local residents to learn what they think of the proposed smoking ban. She also decides to interview two local business owners to learn how they think the ban may affect their businesses. Finally, Briel attends and observes a town hall meeting where the potential ban is discussed.

Many different types of primary research exist. Some common types used in writing classes and beyond include:

• Interviews:  A conversation between two or more people in which one person (the interviewer) asks a series of questions to another person or persons (the interviewee). See also our page on interviewing .
• Surveys and questionnaires:  A process of gathering specific information from people in a systematic way with a set series of questions. Survey questions usually have pre-specified or short responses. See also our introduction to writing surveys .
• Observations:  Careful viewing and documenting of the world around you. See also our page on performing observations .

• Teesside University Student & Library Services
• Learning Hub Group

Research Methods

Primary research, what is primary research, secondary literature search, what is a primary source, interpreting primary sources, digital or original, databases of digitised primary sources available from teesside university library, ethics and privacy, referencing primary sources, useful resources, using material on this page.

• Secondary Research
• Quantitative Research This link opens in a new window
• Qualitative Research This link opens in a new window
• Being Critical This link opens in a new window
• Subject LibGuides This link opens in a new window

Primary research is defined as the collation and analysis of original data that has not been gathered before. This differs from secondary research that is considered as the result of the study of research and sources which has been subject to academic enquiry. A more detailed explanation of the distinction between these fields of research is below:

“Primary research generally refers to research that has involved the collection of original data specific to that particular research project, for example through using research methods such as questionnaires or interviews. Secondary research refers to research where no such original data is collected, but the research project uses existing (or secondary) sources of data … Most research projects will contain an element of secondary research in establishing and evaluating the types of data that have been collected in previous projects in the area as part of the literature review.” ( Gratton and Jones, 2010, p.8).

Carrying out primary research may be a requisite for your assessment. For postgraduates and researchers, it is a keystone of their work. Many students relish getting to grips with raw data, handling unread primary sources and making an original contribution to academic knowledge. Studying and analysing primary sources heighten critical thinking abilities and empowers independent learning.    

Before carrying out any form of primary research it is vital to understand and appreciate the nature of your enquiry by carrying out a thorough review of the secondary literature in order to:

• inform and direct primary research more effectively
• use both primary and secondary sources in your writing to demonstrate command of your subject, theories and terminology
• broaden and deepen your knowledge and appreciation of the research field
• demonstrate where your research sits within existing work
• signpost areas of research requiring further inquiry, gaps in knowledge, potential counter arguments to develop, alternative research methodologies, and raw data or archival sources for revaluating
• undertake 'citation surfing' - follow up references and bibliographies of secondary sources to record the location and reference of primary sources used in the analysis in addition to identify additional secondary sources to read - see our support guide for finding more research  here

Extensive advice and guidance for carrying out a literature search if available here  

Primary sources are 'the basic raw material for study' (Mabbett, 2007, p. 34) and may be defined as ‘sources which came into existence within the period being instigated’ (Marwick, 2001, p. 26). This could be 1.000 years ago, or the present day, so could include medieval manuscripts for a historian, the results of laboratory tests for a health researcher or for the social scientist, focus groups and surveys. This ‘raw material’ then forms the basis of their studies.

There is an immense variety what can be considered as primary sources, as the examples below indicate. These can vary depending upon the discipline or context.

• Personal sources – diaries, correspondence, personal journals and papers, autobiographies and memoirs, speeches
• Surveys and reports – royal commissions, tax inspections, questionnaires
• ‘Official’ records – minutes, annual reports, accounts, church records, government records laws, parliamentary papers, parish registers, business records, census returns, birth certificates, patents
• Media – newspapers, cartoons, films, video recordings, advertisements, speeches
• Artistic sources – works of fiction, plays, poetry, sculpture, music, works of art, photographs
• Material culture and artefacts – coins, clothes, architectures, archaeological finds, furniture
• Oral recordings – interviews, recorded records, ‘oral history’, speeches, radio programmes, focus groups
• Geographical records – place names, maps, satellite images
• Observations – recording observed behaviour and occurrences

This is by no means an exhaustive list. There are also overlaps with secondary sources, for example, historiography written in the nineteenth century might now be considered a primary source as it tells us much about the mindset and belief of a nineteenth century individual.

Primary sources allow us to make connections to our own ideas and develop individual interpretations. When assessing a primary source, it is important to be remain critical of the source, retain an open mind and consider its intended audience. Being critical is a key academic skill, we've lots of help and information  here . 

When assessing a primary source, ask yourself the question, where and when and why is who is saying what to whom ? Primary sources are, in the most part, subjective and remain an individual’s interpretation of an event or activity. Primary sources may

• not always be truly accurate.
• have been produced with an intended audience in mind. Newspapers produce content for ‘their’ readers.
• have been created for profit or commission and therefore be subject to what the customer wants rather than a true representation. A piece of artwork may be subject to ‘artistic licence’.
• have been written to remain private – a diary or personal papers. Anne Frank’s diary was not intended to be read by a global audience or presented as an account of the Holocaust. 
• be fake. Even the most distinguished scholars have been fooled. In the 1980s, sixty volumes of (forged) journals purportedly written by Adolf Hitler were initially declared genuine by the respected historian Hugh-Trevor Roper (Steers and Nickell, 2013). That said, the fake diaries are themselves now considered primary sources as ‘news media’ documents of the past.

To access primary sources, previous generations of scholars would have trawled archives and libraries to examine documents. This ‘hands on’ approach is still recommended but can now be complemented with the vast number of primary sources available through online databases, which has its advantages: 

• Searchable, saveable, and printable sources from your desktop
• Savings of time and expenses
• Preservation of original documents
• May be easier to read
• Easier to create statistical data

As with ‘original’ sources, it is important to bear in mind the subjectivity of the source, but also evaluate the digital platforms and the providence of the source – can the original be located? There are also additional caveats when using digital sources:

• The search strategy requires careful planning of keywords and dates
• Manging results through saving
• The context of the source may be lost. For example, other documents within the collection or publication may be overlooked if the search terms are too narrow.

The Library subscribes to a wide range of databases that offer a vast range of digitised primary sources. These include historic newspaper and periodical titles including The Times , art and architecture archives, full text digital versions of British and European books, tracts and pamphlets from the medieval age to the nineteenth century, British cartoons spanning 200 years, historic maps, images from the British Museum, and state and parliamentary papers.

We also provide digital access to a range of more specialist primary sources, these include news videos from Northern Ireland, Church of England records, women’s letters and diaries, radio and television archives, collections of notable individual’s own archives, trial accounts from the Old Bailey criminal court and much more.

To more information, including accessibility, of our digitised primary sources, go to  Finding Digital Media, Newspapers, Official Documents & Statistics

Using primary source material brings with it responsibility and the question of ethics and research integrity. If you are embarking on a dissertation project, an ethics form may be a requirement of this exercise. You should also consult your tutor or academic school with regards to the University's ethics and integrity assurance if you are in any doubt. 

Permission to use primary sources does not mean you have permission to use them in your work.

• You must have explicit consent to consult primary data and to then use it for academic purposes. This is especially important if it is of a ‘sensitive’ nature, for example, surveys, commercial and medical data, interviews and family records.
• Permission must be received from the people you will be studying in order to conduct research involving them.
• Consider whether it might be appropriate to anonymise your findings and consult those involved in your study.
• Be sensitive to others and carefully word interview or survey questions.

It is important to obtain authorisation and adhere to any copyright regulations when using primary sources, especially regarding copying documents, images, and data for both initial research consultation and then reproduction in written work. Archives and libraries will advise on this, as will the terms and conditions of digital databases. We also offer  copyright guidance. 

All primary sources used in academic writing must be fully referenced to ensure their veracity, to allow a reader to easily differentiate between primary and secondary sources in the writing and for others to locate source materials easily. If you read about a primary source in a secondary source and wish to use it, you should try to locate the primary source to check the context and data. To reference a primary source, follow the referencing guidelines for your subject area.  Referencing primary sources can be tricky, especially if they are archival resources, if you need help, the Learning Hub  is here for you.

Primary source historical documents and records are collated and stored in archives, where they may be accessed for research purposes. The range of archival resources vary immensely and can include just a specific set of documents or a vast range of records. The National Archives , the official archive for the UK Government, stores over 11million government and public records, that include Domesday Book to tweets from Downing Street.

Visiting archives

Before visiting

• check the online catalogue – some resources may not be available if they are too fragile, for example
• confirm if resources require pre-ordering and an appointment is required
• find out If a visitor’s pass is needed. The British Library , for example, require researchers to apply for a Reader Pass
• check online databases for digital formats, for example, nineteenth-century periodicals via our 19th Century UK Periodicals database
• confirm arrangements for copying records. Some sites allow digital cameras and photocopying, others, such as the British Library, require researchers to order copies for a small charge.

When you research in an archive, please respect their procedures for researchers. Many sites request users only use pencils for note-making and that bags, coats and drinks are not taken into study rooms.

Notable archives and record offices

Teesside Archives – located i n the Dorman Museum, Middlesbrough. Historical records of Middlesbrough and surrounding areas https://teessidearchives.wordpress.com/

North Yorkshire County Record Office – historic records of North Yorkshire https://www.northyorks.gov.uk/county-record-office

Durham County Record Office - local authority archive service for County Durham and Darlington https://durhamrecordoffice.org.uk/

Many more local and national archives can be located using the National Archives discovery search tool https://discovery.nationalarchives.gov.uk/find-an-archive

Click on the image below to access the reading list which includes resources used in this guide as well as some additional useful resources.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License .

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• Last Updated: Apr 29, 2024 4:47 PM
• URL: https://libguides.tees.ac.uk/researchmethods

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CRIM 1208: Research Methods

• About this guide
• Developing a research question
• What are scholarly articles?
• What are primary research articles?
• Finding articles in databases
• Where to find government statistics? This link opens in a new window
• Literature reviews
• Citation mapping
• Citing in APA style
• Go to main CRIM library guide

Which of these is an ORIGINAL (PRIMARY) research article?

What are original (primary) research articles.

• Primary & secondary research

Structure of a primary research article

Primary and secondary research articles.

Once researchers complete a project, they will usually (try to) publish their findings in a peer-reviewed journal. These are often called PRIMARY or ORIGINAL research articles because they are the first-publication of new research findings and are written by the researchers themselves. They may also be called EMPIRICAL articles.

Secondary sources of information describe, explain, interpret or summarize primary sources. These include encyclopedias, book reviews, commentaries, literature reviews, and any books or journal articles that simply discuss the original (previously-published) work of others . Although these can be very helpful sources for identifying primary research articles, they are not primary studies themselves.

VIDEO: What is Original (Primary) Research in Criminology? (19:38)

Describes the typical structure of an original research article, with a particular focus on the Methods section. It shows examples of several types of original research articles (qualitative and quantitative, including articles using secondary data, and meta-analyses), as well as several types of secondary articles (book reviews, editorial essays, theoretical analyses and literature reviews). The emphasis is on learning to read the abstract for indications of original research, and checking for a Methods section in the article. Part 1 of the Finding Original Research Articles in Criminology video series.

• Video (Kaltura)
• Video transcript (text file)

• VIDEO: What is Empirical Research? (2:59)
• Finding Peer-Reviewed, Primary Research Articles in Criminology 4-page KPU Library guide.

A primary (original) research article will usually be divided into several labeled sections. The screenshot above is from the video " What is Original (Primary) Research in Criminology? ". You can jump to the 3:10 timestamp to watch the " Sections of an original research article " segment of the video.

• Introduction (which usually includes a literature review)
• Method (often called Methodology or Methods) -- always found in an empirical research article
• Findings or Results
• Conclusions

The names of the parts may vary, but a primary research article will always include a methodology section explaining how the research was conducted (i.e. what type of empirical method was used). Most secondary journal articles do not include a methods section.

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• Last Updated: Apr 18, 2024 12:53 PM
• URL: https://libguides.kpu.ca/crim/1208

Primary Research Articles

• Library vs. Google
• Background Reading
• Keyword Searching
• Evaluating Sources
• Citing Sources
• Need more help?

How Can I Find Primary Research Articles?

Many of the recommended databases in this subject guide contain primary research articles (also known as empirical articles or research studies). Search in databases like ScienceDirect  and MEDLINE .

Primary Research Articles: How Will I Know One When I See One?

Primary research articles  to conduct and publish an experiment or research study, an author or team of authors designs an experiment, gathers data, then analyzes the data and discusses the results of the experiment. a published experiment or research study will therefore  look  very different from other types of articles (newspaper stories, magazine articles, essays, etc.) found in our library databases. the following guidelines will help you recognize a primary research article, written by the researchers themselves and published in a scholarly journal., structure of a primary research article typically, a primary research article has the following sections:.

• The author summarizes her article
• The author discusses the general background of her research topic; often, she will present a literature review, that is, summarize what other experts have written on this particular research topic
• The author describes the study she designed and conducted
• The author presents the data she gathered during her experiment
• The author offers ideas about the importance and implications of her research findings, and speculates on future directions that similar research might take
• The author gives a References list of sources she used in her paper

The structure of the article will often be clearly shown with headings: Introduction, Method, Results, Discussion.

A primary research article will almost always contains statistics, numerical data presented in tables. Also, primary research articles are written in very formal, very technical language.

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• Last Updated: Jan 4, 2024 4:22 PM
• URL: https://libguides.umgc.edu/science

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• Knowledge Base
• Methodology
• Primary Research | Definition, Types, & Examples

Primary Research | Definition, Types, & Examples

Published on 15 January 2023 by Tegan George .

Primary research is a research method that relies on direct data collection , rather than relying on data that’s already been collected by someone else. In other words, primary research is any type of research that you undertake yourself, firsthand, while using data that has already been collected is called secondary research.

Primary research is often used in qualitative research , particularly in survey methodology, questionnaires, focus groups, and various types of interviews . While quantitative primary research does exist, it’s not as common.

Table of contents

When to use primary research, types of primary research, examples of primary research, advantages and disadvantages of primary research, frequently asked questions.

Primary research is any research that you conduct yourself. It can be as simple as a 2-question survey, or as in-depth as a years-long longitudinal study . The only key is that data must be collected firsthand by you.

Primary research is often used to supplement or strengthen existing secondary research. It is usually exploratory in nature, concerned with examining a research question where no preexisting knowledge exists. It is also sometimes called original research for this reason.

Prevent plagiarism, run a free check.

Primary research can take many forms, but the most common types are:

• Surveys and questionnaire
• Observational studies
• Interviews and focus groups
• Surveys and questionnaires

Surveys and questionnaires collect information about a group of people by asking them questions and analyzing the results. They are a solid choice if your research topic seeks to investigate something about the characteristics, preferences, opinions, or beliefs of a group of people.

Surveys and questionnaires can take place online, in person, or through the mail. It is best to have a combination of open-ended and closed-ended questions, and how the questions are phrased matters. Be sure to avoid leading questions, and ask any related questions in groups, starting with the most basic ones first.

Observational studies are an easy and popular way to answer a research question based purely on what you, the researcher, observes. If there are practical or ethical concerns that prevent you from conducting a traditional experiment , observational studies are often a good stopgap.

There are three types of observational studies: cross-sectional studies , cohort studies, and case-control studies. If you decide to conduct observational research, you can choose the one that’s best for you. All three are quite straightforward and easy to design – just beware of confounding variables and observer bias creeping into your analysis.

Similarly to surveys and questionnaires, interviews and focus groups also rely on asking questions to collect information about a group of people. However, how this is done is slightly different. Instead of sending your questions out into the world, interviews and focus groups involve two or more people – one of whom is you, the interviewer, who asks the questions.

There are 3 main types of interviews:

• Structured interviews ask predetermined questions in a predetermined order.
• Unstructured interviews are more flexible and free-flowing, proceeding based on the interviewee’s previous answers.
• Semi-structured interviews fall in between, asking a mix of predetermined questions and off-the-cuff questions.

While interviews are a rich source of information, they can also be deceptively challenging to do well. Be careful of interviewer bias creeping into your process. This is best mitigated by avoiding double-barreled questions and paying close attention to your tone and delivery while asking questions.

Alternatively, a focus group is a group interview, led by a moderator. Focus groups can provide more nuanced interactions than individual interviews, but their small sample size means that external validity is low.

Primary research can often be quite simple to pursue yourself. Here are a few examples of different research methods you can use to explore different topics.

Primary research is a great choice for many research projects, but it has distinct advantages and disadvantages.

Advantages of primary research

Advantages include:

• The ability to conduct really tailored, thorough research, down to the ‘nitty-gritty’ of your topic . You decide what you want to study or observe and how to go about doing that.
• You maintain control over the quality of the data collected, and can ensure firsthand that it is objective, reliable , and valid .
• The ensuing results are yours, for you to disseminate as you see fit. You maintain proprietary control over what you find out, allowing you to share your findings with like-minded individuals or those conducting related research that interests you for replication or discussion purposes.

Disadvantages of primary research

Disadvantages include:

• In order to be done well, primary research can be very expensive and time consuming. If you are constrained in terms of time or funding, it can be very difficult to conduct your own high-quality primary research.
• Primary research is often insufficient as a standalone research method, requiring secondary research to bolster it.
• Primary research can be prone to various types of research bias . Bias can manifest on the part of the researcher as observer bias , Pygmalion effect , or demand characteristics . It can occur on the part of participants as a Hawthorne effect or social desirability bias .

The 3 main types of primary research are:

Exploratory research explores the main aspects of a new or barely researched question.

Explanatory research explains the causes and effects of an already widely researched question.

There are several methods you can use to decrease the impact of confounding variables on your research: restriction, matching, statistical control, and randomisation.

In restriction , you restrict your sample by only including certain subjects that have the same values of potential confounding variables.

In matching , you match each of the subjects in your treatment group with a counterpart in the comparison group. The matched subjects have the same values on any potential confounding variables, and only differ in the independent variable .

In statistical control , you include potential confounders as variables in your regression .

In randomisation , you randomly assign the treatment (or independent variable) in your study to a sufficiently large number of subjects, which allows you to control for all potential confounding variables.

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

When conducting research, collecting original data has significant advantages:

• You can tailor data collection to your specific research aims (e.g., understanding the needs of your consumers or user testing your website).
• You can control and standardise the process for high reliability and validity (e.g., choosing appropriate measurements and sampling methods ).

However, there are also some drawbacks: data collection can be time-consuming, labour-intensive, and expensive. In some cases, it’s more efficient to use secondary data that has already been collected by someone else, but the data might be less reliable.

Cite this Scribbr article

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George, T. (2023, January 15). Primary Research | Definition, Types, & Examples. Scribbr. Retrieved 6 May 2024, from https://www.scribbr.co.uk/research-methods/primary-research-explained/

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Understanding Nursing Research

What is primary research, how can i tell if my article is "primary research", limiting your search to primary research.

• Qualitative vs. Quantitative Research
• Experimental Design
• Is it a Nursing journal?
• Is it Written by a Nurse?
• Systematic Reviews and Secondary Research
• Quality Improvement Plans

Your Team! College of Education and Human Development and College of Nursing and Health Sciences

Left to Right: Trisha Hernandez, Emily Murphy, Lorin Flores, Aida Almanza-Ferro.

We are the librarians for College of Education and Human Development, and the College of Nursing. We look forward to working with you! To contact us or to make an appointment:

Submit your request and we'll get right back to you!

Or, you can reach out directly. For our email addresses and phone numbers, see the list below:

Aida Almanza-Ferro  | [email protected] | 361-825-2356 Lorin Flores | [email protected] | 361-825-2609 Trisha Hernandez | [email protected]  |361-825-2687 Emily Sartorius Murphy  | [email protected] | 361-825-2610 Librarians are available M-F, 8-5.

The phrase "Primary" can mean something different depending on what subject you're in.

In History , for example, you might hear the phrase "primary sources." This means the researcher is looking for sources that date back to when an event occurred. Primary sources can be a diary, a photograph, or a newspaper clipping.

If this is the kind of research you're looking for, check out this research guide on how to find primary sources:

• Primary Sources

If you're in Nursing or another scientific field you're more likely to hear the phrase "Primary Research."

Primary Research refers to research that was conducted by the author of the article you're reading. So if you're reading an article and in the methodology section the author refers to recruiting participants, identifying a control group, etc. you can be pretty sure the author has conducted the research themselves.

When you're asked to find primary research, you're being asked to find articles describing research that was conducted by the authors.

Check out the video below for an explanation of the differences between primary and secondary research.

To determine if the article you're looking at is considered Primary Research, look for the following:

• In the Abstract, can you find a description of research being conducted?
• Were participants recruited?
• Were surveys distributed?

The main question to ask yourself is "Did the author conduct research, or did they read and synthesize other people's research?"

If you've found an article in CINAHL and you want to know if it's primary research, look under "Publication Type" to see if it's a research article.

This is not always 100% correct, though. To be sure, you should always read the Methodology section to understand what kind of article you're looking at.

If you're using PubMed, you can check the article's Keywords and Abstract for clues to see if the article is primary research, like in the article below:

Or you can check to see if the article includes a "Publication Type" section like this article:

The following Publication Types are usually considered Primary Research:

• Adaptive Clinical Trial
• Clinical Study
• Clinical Trial
• Controlled Clinical Trial
• Equivalence Trial
• Evaluation Studies
• Observational Study
• Pragmatic Clinical Trial
• Randomized Controlled Trial

Remember, you will always need to read the Methodologies section of an article to be sure the article is an example of primary research!

In certain databases you can specify that you're only interested in resources that are considered primary research.

Two of those databases are CINAHL and PubMed, which you can access here:

To limit your results to primary research in CINAHL, check the "Research Article" box on the homepage before you hit "Search"

This check box is helpful, but it isn't 100% correct, so always read the Methodology section of your article to determine what kind of article it is!

If you're conducting a search in PubMed and want to limit your results to a certain kind of article, you can enter your search terms on the homepage and click "Search."

Then, when you're on your results page, use the limiters on the left side of the screen to specify the "Article Type" you're interested in. Under "Article Types" click the "Customize..." link to see the full list of article types available to you.

Check any of the article types you're interested in (don't forget to scroll down on this list!) and then click the blue "Show" button at the bottom of the pop up window.

Now the Article Types you just selected should appear under the Article Types heading. Click on the article types you want to show up in your results list and your results will limit themselves to just those that meet your criteria.

Remember to read the article's Methodology section yourself before deciding whether or not it's Primary Research! These limits are great, but they aren't always 100% accurate.

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Research Process

• Brainstorming
• Explore Google This link opens in a new window
• Explore Web Resources
• Explore Background Information
• Explore Books
• Explore Scholarly Articles
• Narrowing a Topic
• Primary and Secondary Resources
• Academic, Popular & Trade Publications
• Scholarly and Peer-Reviewed Journals
• Grey Literature
• Clinical Trials
• Evidence Based Treatment
• Scholarly Research
• Database Research Log
• Search Limits
• Keyword Searching
• Boolean Operators
• Phrase Searching
• Truncation & Wildcard Symbols
• Proximity Searching
• Field Codes
• Subject Terms and Database Thesauri
• Reading a Scientific Article
• Website Evaluation
• Article Keywords and Subject Terms
• Cited References
• Citing Articles
• Related Results
• Search Within Publication
• Database Alerts & RSS Feeds
• Personal Database Accounts
• Persistent URLs
• Literature Gap and Future Research
• Web of Knowledge
• Annual Reviews
• Systematic Reviews & Meta-Analyses
• Finding Seminal Works
• Exhausting the Literature
• Finding Dissertations
• Researching Theoretical Frameworks
• Research Methodology & Design
• Tests and Measurements
• Organizing Research & Citations This link opens in a new window
• Scholarly Publication
• Learn the Library This link opens in a new window

Primary Sources

Primary resources contain first-hand information, meaning that you are reading the author’s own account on a specific topic or event that s/he participated in. Examples of primary resources include scholarly research articles, books, and diaries. Primary sources such as research articles often do not explain terminology and theoretical principles in detail. Thus, readers of primary scholarly research should have foundational knowledge of the subject area. Use primary resources to obtain a first-hand account to an actual event and identify original research done in a field. For many of your papers, use of primary resources will be a requirement.

Examples of a primary source are:

• Original documents such as diaries, speeches, manuscripts, letters, interviews, records, eyewitness accounts, autobiographies
• Empirical scholarly works such as research articles, clinical reports, case studies, dissertations
• Creative works such as poetry, music, video, photography

How to locate primary research in NU Library:

• From the Library's homepage, begin your search in NavigatorSearch or select a subject-specific database from the A-Z Databases .
• Use the Scholarly/Peer-Reviewed Journal limiter to narrow your search to journal articles.
• Once you have a set of search results, remember to look for articles where the author has conducted original research. A primary research article will include a literature review, methodology, population or set sample, test or measurement, discussion of findings and usually future research directions.

Secondary Sources

Secondary sources describe, summarize, or discuss information or details originally presented in another source; meaning the author, in most cases, did not participate in the event. This type of source is written for a broad audience and will include definitions of discipline specific terms, history relating to the topic, significant theories and principles, and summaries of major studies/events as related to the topic. Use secondary sources to obtain an overview of a topic and/or identify primary resources. Refrain from including such resources in an annotated bibliography for doctoral level work unless there is a good reason.

Examples of a secondary source are:

• Publications such as textbooks, magazine articles, book reviews, commentaries, encyclopedias, almanacs

Locate  secondary resources in NU Library within the following databases:

• Annual Reviews (scholarly article reviews)
• Credo Reference (encyclopedias, dictionaries, handbooks & more)
• Ebook Central (ebooks)
• ProQuest (book reviews, bibliographies, literature reviews & more )
• SAGE Reference Methods, SAGE Knowledge & SAGE Navigator (handbooks, encyclopedias, major works, debates & more)
• Most other Library databases include secondary sources. 

Beginning the Resarch Process Workshop

This workshop introduces to the beginning stages of the research process, focusing on identifying different types of information, as well as gathering background information through electronic books.

• Beginning the Research Process Workshop Outline

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What Is a Primary Source?

Glossary of Grammatical and Rhetorical Terms - Definition and Examples

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In research and academics, a primary source refers to information collected from sources that witnessed or experienced an event firsthand. These can be historical documents , literary texts, artistic works, experiments, journal entries, surveys, and interviews. A primary source, which is very different from a secondary source , is also called primary data.

The Library of Congress defines primary sources as "the raw materials of history—original documents and objects which were created at the time under study," in contrast to secondary sources , which are "accounts or interpretations of events created by someone without firsthand experience," ("Using Primary Sources").

Secondary sources are often meant to describe or analyze a primary source and do not give firsthand accounts; primary sources tend to provide more accurate depictions of history but are much harder to come by.

Characteristics of Primary Sources

There are a couple of factors that can qualify an artifact as a primary source. The chief characteristics of a primary source, according to Natalie Sproull, are: "(1) [B]eing present during the experience, event or time and (2) consequently being close in time with the data. This does not mean that data from primary sources are always the best data."

Sproull then goes on to remind readers that primary sources are not always more reliable than secondary sources. "Data from human sources are subject to many types of distortion because of such factors as selective recall, selective perceptions, and purposeful or nonpurposeful omission or addition of information. Thus data from primary sources are not necessarily accurate data even though they come from firsthand sources," (Sproull 1988).

Original Sources

Primary sources are often called original sources, but this is not the most accurate description because you're not always going to be dealing with original copies of primary artifacts. For this reason, "primary sources" and "original sources" should be considered separate. Here's what the authors of "Undertaking Historical Research in Literacy," from Handbook of Reading Research , have to say about this:

"The distinction also needs to be made between primary and original sources . It is by no means always necessary, and all too often it is not possible, to deal only with original sources. Printed copies of original sources, provided they have been undertaken with scrupulous care (such as the published letters of the Founding Fathers), are usually an acceptable substitute for their handwritten originals." (E. J. Monaghan and D. K. Hartman, "Undertaking Historical Research in Literacy," in Handbook of Reading Research , ed. by P. D. Pearson et al. Erlbaum, 2000)

When to Use Primary Sources

Primary sources tend to be most useful toward the beginning of your research into a topic and at the end of a claim as evidence, as Wayne Booth et al. explain in the following passage. "[Primary sources] provide the 'raw data' that you use first to test the working hypothesis and then as evidence to support your claim . In history, for example, primary sources include documents from the period or person you are studying, objects, maps, even clothing; in literature or philosophy, your main primary source is usually the text you are studying, and your data are the words on the page. In such fields, you can rarely write a research paper  without using primary sources," (Booth et al. 2008).

When to Use Secondary Sources

There is certainly a time and place for secondary sources and many situations in which these point to relevant primary sources. Secondary sources are an excellent place to start. Alison Hoagland and Gray Fitzsimmons write: "By identifying basic facts, such as year of construction, secondary sources can point the researcher to the best primary sources , such as the right tax books. In addition, a careful reading of the bibliography in a secondary source can reveal important sources the researcher might otherwise have missed," (Hoagland and Fitzsimmons 2004).

Finding and Accessing Primary Sources

As you might expect, primary sources can prove difficult to find. To find the best ones, take advantage of resources such as libraries and historical societies. "This one is entirely dependent on the assignment given and your local resources; but when included, always emphasize quality. ... Keep in mind that there are many institutions such as the Library of Congress that make primary source material freely available on the Web," (Kitchens 2012).

Methods of Collecting Primary Data

Sometimes in your research, you'll run into the problem of not being able to track down primary sources at all. When this happens, you'll want to know how to collect your own primary data; Dan O'Hair et all tell you how: "If the information you need is unavailable or hasn't yet been gathered, you'll have to gather it yourself. Four basic methods of collecting primary data are field research, content analysis, survey research, and experiments. Other methods of gathering primary data include historical research, analysis of existing statistics, ... and various forms of direct observation," (O'Hair et al. 2001).

• Booth, Wayne C., et al. The Craft of Research . 3rd ed., University of Chicago Press, 2008.
• Hoagland, Alison, and Gray Fitzsimmons. "History."  Recording Historic Structures. 2nd. ed., John Wiley & Sons, 2004.
• Kitchens, Joel D. Librarians, Historians, and New Opportunities for Discourse: A Guide for Clio's Helpers . ABC-CLIO, 2012.
• Monaghan, E. Jennifer, and Douglas K. Hartman. "Undertaking Historical Research in Literacy." Handbook of Reading Research. Lawrence Erlbaum Associates, 2002.
• O'Hair, Dan, et al. Business Communication: A Framework for Success . South-Western College Pub., 2001.
• Sproull, Natalie L. Handbook of Research Methods: A Guide for Practitioners and Students in the Social Sciences. 2nd ed. Scarecrow Press, 1988.
• "Using Primary Sources." Library of Congress .
• Secondary Sources in Research
• Primary and Secondary Sources in History
• How to Prove Your Family Tree Connections
• Research in Essays and Reports
• Five Steps to Verifying Online Genealogy Sources
• Pros and Cons of Secondary Data Analysis
• Understanding Secondary Data and How to Use It in Research
• Documentation in Reports and Research Papers
• What Is a Research Paper?
• 6 Skills Students Need to Succeed in Social Studies Classes
• How to Use Libraries and Archives for Research
• How to Cite Genealogy Sources
• Definition and Examples of Quotation in English Grammar
• Glossary of Historical Terms
• How to Determine a Reliable Source on the Internet
• Fashion Throughout History

• Harvard Library
• Research Guides
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Library Research Guide for the History of Science: Introduction

• What is a Primary Source?
• Senior Theses 2023
• Background and Context/Biography
• Exploring Your Topic
• Using HOLLIS
• What is a Secondary Source?

Page Contents

Knowing a primary source when you see one, kinds of primary sources, find primary sources in hollis, using digital libraries and collections online, using bibliographies.

• Exploring the Special Collections at Harvard
• Citing Sources & Organizing Research

Primary sources provide first-hand testimony or direct evidence concerning a topic under investigation. They are created by witnesses or recorders who experienced the events or conditions being documented.

Often these sources are created at the time when the events or conditions are occurring, but primary sources can also include autobiographies, memoirs, and oral histories recorded later.

Primary sources are characterized by their content, regardless of the format available. (Handwritten notes could be published; the published book might be digitized or put on microfilm, but those notes are still primary sources in any format).

Some types of primary sources:

• Original documents (excerpts or translations acceptable): Diaries, speeches, manuscripts, letters, interviews, news film footage, contemporary newspaper articles, autobiographies, official records, pamphlets, meeting notes, photographs, contemporary sketches
• Creative works : Poetry, drama, novels, music, art 
• Relics or artifacts : Furniture, clothing, buildings

Examples of primary sources include:

• A poster from the Brotherhood of Sleeping Car Porters' 1962 strike
• The papers of William James
• A 1970 U.S. State Dept document updating Nixon on U.S.-Soviet space cooperation activities (Harvard login)
• A British pamphlet: "Electric Lighting for Country Houses," 1898
• Phineas Gage's skull
• The text of J. Robert Oppenheimer's "Atomic Weapons" presentation to the American Philosophical Society

Outline of Primary Sources for History

Archives and Manuscripts

Archives and manuscripts are the unpublished records of persons (letters, notes, diaries, etc.) and organizations. What are Archives?   Usually each archival collection has a (short) catalog record and a detailed finding aid (which is often available online).

• "Catalog record” refers to the kind of record found in library online catalogs, similar to those for books, although often a bit longer. Example of an Archive record .
• “Finding aid” (sometimes called an inventory) generally refers to a list of the folder labels for the collection, accompanied by a brief collection overview (scope and contents note) and a biographical (or institutional) note on the creator of the collection.  Finding aids may be as long as needed given the size of the collection.  They vary considerably according to the practices of individual repositories. Example of a Finding aid .

To find  Archives and manuscripts  at Harvard, go to  HOLLIS Advanced search .  Search your keywords or Subject terms (see the  HOLLIS page of this guide ) in the Library Catalog, limiting to Resource Type: Archives/Manuscripts.  You can choose the library at the right (Search Scope).  Countway  Medicine has abundant medical archives, and Schlesinger has many archives of women activists, many in health and reproductive rights fields.    Sample search on Subject: Women health .

Library Research Guide for Finding Manuscripts and Archival Collections explains

• How to find archives and manuscripts at Harvard
• How to find archives and manuscripts elsewhere in US via search tools and via subject guides .
• How to find archives and manuscripts in Europe and elsewhere.
• Requesting digitization of archival material from Harvard and from other repositories .

For digitized archival material together with other kinds of primary sources:

• Finding Primary Sources Online offers general instructions for finding primary sources online and a list of resources by region and country
• Online Primary Source Collections for the History of Science lists digital collections at Harvard and beyond by topic.
• Online Primary Source Collections for History lists digital collections at Harvard and beyond by topic.

Methods for finding books are described under the HOLLIS page  of this guide and in the Finding Primary Sources in HOLLIS box on this page. 

• Book Reviews may give an indication as to how a scientific work was received. See:   Finding Book Reviews . 
• Numerous, especially pre-1923 books (as well as periodicals and other sources) can be found and full text searched in several digital libraries (see box on this page).

Periodicals

Scientific articles :

Web of Science Citation Indexes (Harvard Login)  (1900- ) articles in all areas of science. Includes medical articles not in PubMed. You can use the Cited Reference search in the Web of Science to find primary source articles that cite a specified article, thus getting an idea of its reception. More information on the Web of Science .

PubMed (1946- ) covers, usually with abstracts, periodical articles on all areas of medicine. - --Be sure to look at the MeSH (Medical Subject Headings)  at the bottom of pertinent records. Very recent articles may not as yet received their MeSH terms.  So look at older records to find the MeSH terms, and use a variety of keywords as well as MeSH terms to find the new records. --​The MeSH terms are the same as the Medical Subject terms found in HOLLIS. --Hit Free article or Try Harvard Library, not the publisher's name to see full text

JSTOR (Harvard Login)  offers full-text of complete runs (up to about 5 years ago) of over 400 journals. JSTOR allows simultaneous or individual searching, full-text searching optional, numerous journals in a variety of fields of science and medicine. See the list at the bottom of the Advanced search screen. JSTOR searches the "Notes and News" sections of journals ( Science is especially rich in this material). In Advanced Search choose Item Type: Miscellaneous to limit largely to "Notes and News".

PsycINFO) (Harvard Login)  (1872- ) indexes the professional and academic literature in psychology and related disciplines

Many more scientific periodical indexes are listed in the Library Research Guide for the History of Science .

General interest magazines and periodicals see:

American Periodicals Series Online (Harvard Login)  (1740-1900) offers full text of about 1100 American periodicals. Includes several scientific and medical journals including the American Journal of Science and the Medical Repository. In cases where a periodical started before 1900, coverage is included until 1940.

British Periodicals (Harvard Login)  (1681-1920) offers full text for several hundred British periodicals.

Ethnic NewsWatch (Harvard Login)  (1959- ) is a full text database of the newspapers, magazines, and journals of the ethnic, minority and native press.

Periodicals Index Online (Harvard Login)  indexes contents of thousands of US and European journals in the humanities and social sciences, from their first issues to 1995.

Reader's Guide Retrospective (WilsonWeb) (Harvard Login)  (1890-1982)  indexes many American popular periodicals.

Many more general periodical indexes are listed in Finding Articles in General and Popular Periodicals (North America and Western Europe) .

Articles in non-science fields (religion, public policy): see the list in the Library Research Guide for History .

Professional/Trade : Aimed at particular trades or professions.  See the Library Research Guide for History

Newspaper articles : see the Guide to Newspapers and Newspaper Indexes .

Personal accounts . These are first person narratives recalling or describing a person’s life and opinions. These include Diaries, memoirs, autobiographies, and when delivered orally and recorded: Oral histories and Interviews.

National Library of Medicine Oral Histories

Regulatory Oral History Hub  (Kenan Institute for Ethics, Duke University) offers links to digital collections containing interviews with regulators, lawyers, and judges. Mainly U.S.

Visual sources :

Records for many, but by no means all, individual Harvard University Library images are available in  HOLLIS Images , an online catalog of images. Records include subjects and a thumbnail image.  HOLLIS Images is included in HOLLIS  searches.

Science & Society Picture Library offers over 50,000 images from the Science Museum (London), the National Museum of Photography, Film & Television and the National Railway Museum.

Database of Scientific Illustrators  (DSI) includes over 12500 illustrators in natural history, medicine, technology and various sciences worldwide, c.1450-1950. Living illustrators excluded. 

NYPL Digital Gallery Pictures of Science: 700 Years of Scientific and Medical Illustration

Images from the History of Medicine (IHM) includes prints and photographs from the U.S. National Library of Medicine. (The IHM is contained within a larger NLM image database, so this link goes to a specialized search).

Images From the History of the Public Health Service: a Photographic Exhibit .

Wellcome Images

Films/Videos

To find films in  HOLLIS , search your topic keywords, then on the right side of the results screen, look at Resource Type and choose video/film.

To find books about films about your topic, search your topic keywords AND "in motion pictures" ​  (in "")

​Film Platform  offers numerous documentary films on a wide variety of subjects.  There are collections on several topics. Searches can be filtered by topic, country of production, and language. 

A list of general sources for images and film is available in the Library Research Guide for History and additional sources for the history of science in Library Research Guide for the History of Science .

Government documents often concern matters of science and health policy.  For Congressional documents, especially committee reports, see ProQuest Congressional (Harvard Login ). 

HathiTrust Digital Library . Each full text item is linked to a standard library catalog record, thus providing good metadata and subject terms. The catalog can be searched separately.  Many government documents are full text viewable.  Search US government department as Author.

More sources are listed in the Library Research Guide for History

For artifacts and other objects , the Historic Scientific Instruments Collection in the Science Center includes over 15,000 instruments, often with contemporary documentation, from 1450 through the 20th century worldwide.

Waywiser, online database of the Collection of Historical Scientific Instruments .

Warren Anatomical Museum of the Center for the History of Medicine in the Countway Library of Medicine has a rich collection of medical artifacts and specimens.

Peabody Museum of Archaeology and Ethnology

Fall 2020: these collections are closed during the pandemic. Check out their links above to see what they have available online.

Primary Source Terms :

You can limit HOLLIS  searches to your time period, but sources may be published later, such as a person's diary published posthumously. Find these with these special Subject terms.

You can use the following terms to search HOLLIS for primary sources:

• Correspondence
• Description and travel
• Manuscripts
• Notebooks, sketchbooks, etc.
• Personal narratives (refers to accounts of wars and diseases only)
• Pictorial works
• Sources (usually refers to collections of published primary sources)

Include these terms with your topical words in HOLLIS searches. For example: tuberculosis personal narratives

Online Primary Source Collections for the History of Science lists digital collections at Harvard and beyond by topic

Google Book Search, HathiTrust Digital Library and Internet Archives offer books and periodicals digitized from numerous libraries.  Only out-of-copyright, generally post-1923, books are fully viewable.  Each of these three digital libraries allows searching full text over their entire collections.

Google Book Search

HathiTrust Digital Library . Each full text item is linked to a standard library catalog record, thus providing good metadata and subject terms. The catalog can be searched separately.  Many post-1923 out-of-copyright books, especially government documents, are full text viewable. You can search within copyright books to see what page your search term is on.

Internet Archive now offers a beta full text search. Put your terms (phrases or personal names, in quotation marks (""), work best) in the search box. 

The Online Books Page arranges electronic texts by Library of Congress call numbers and is searchable (but not full text searchable).  Includes books not in Google Books, HathiTrust, or Internet Archive. Has many other useful features.

Medical Heritage Library . Information about the Medical Heritage Library. Now searchable full text.

UK Medical Heritage Library

Biodiversity Heritage Library

Contagion: Historical Views of Diseases and Epidemics (1493-1922) provides digitized historical, manuscript, and image resources selected from Harvard University libraries and archives.

Expeditions and Discoveries (1626-1953) features nine expeditions in anthropology and archaeology, astronomy, botany, and oceanography in which Harvard University played a significant role. Includes manuscripts and records, published materials, visual works, and maps from 14 Harvard repositories.

Defining Gender Online: Five Centuries of Advice Literature for Men and Women (1450-1910).

Twentieth Century Advice Literature: North American Guides on Race, Sex, Gender, and the Family.

Many more general History digital libraries and collections: Library Research Guide for History

More History of Science digital libraries: Library Research Guide for the History of Science .

There may already be a detailed list of sources (a bibliography) for your topic.

For instance:

A bibliography of eugenics , by Samuel J. Holmes ... Berkeley, Calif., University of California press, 1924, 514 p. ( University of California publications in zoology . vol. XXV)  Full text online .

Look for specialized subject bibliographies in HOLLIS Catalog . Example .   WorldCat can do similar searches in the Subject Keyword field for non-Harvard holdings.

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