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13 Powerful Sales Pitch Presentation Templates to Land Your Next Client

Written by: Orana Velarde

An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up.

Every step is as important as the next for landing a client or closing a deal.

But when crafting your sales pitch presentation, you need to make a solid case for your product or service.

From our experience, deploying storytelling, great design and effective sales techniques  can impact prospects and clients' minds. The slides will persuade them to get in touch or make a purchase by showing them product features, benefits and your value propositions.

Are you ready to land your next client? Today, we’ll look at step 4 in the sales process: the sales pitch presentation.

We’ve got sales pitch presentation examples, templates and expert tips to help you land deals quickly.

Let’s get started.

Here’s a short selection of 8 easy-to-edit sales pitch presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is a sales pitch presentation, what should a sales pitch presentation include, 13 sales pitch presentation templates, sales pitch presentation tips to close deals quickly.

• A sales pitch presentation is essentially a sales pitch in presentation form. It’s not an elevator pitch or a cold-call scrip.
• The purpose of a sales pitch presentation is to sell. It’s used to bring you one step closer to closing a deal.
• Sales pitches and pitch decks resemble each other in terms of content, but they’re used differently. Sales pitches are for selling services or products. Pitch decks are for convincing investors to back your startup with funding.
• Visme offers an extensive library of sales pitch presentation templates . Each template is professionally designed to meet your needs and industry standards. Instantly create branded templates with our AI-powered Brand Wizard and more.

A sales pitch presentation is essentially a sales pitch in presentation form. It’s not like an elevator pitch or a cold call script; it goes deeper than that.

The initial sales contact, be it a cold call or an email, goes straight to the point and is mainly about the prospect. That’s how you get their attention, letting them know you have a good grip on their pain points. When you get to the presentation, they’ve already heard from you several times, and it’s your opportunity to share more information like pricing, benefits, product features and use cases.

Yes, the principal purpose of a sales pitch presentation is to sell, but it’s not usually the last step toward closing a deal. You’ll likely need to follow up and keep the conversation going until you get a yes.

That said, your sales presentation needs to inspire, engage and make the prospect feel that they need what you are offering. Otherwise, no amount of follow-ups will help.

Kalyn Lewis, Head of Sales & Customer Experience at Visme, emphasizes the need to incorporate visuals and storytelling.

Kalyn Lewis

Head of Sales & Customer Experience at Visme

"If you're dealing with busy executives who won't sit through your presentation, try using a startup one-pager . It'll help you capture their interest faster and more efficiently. Once they're hooked, you can arrange a meeting to present the entire pitch deck with all the juicy info and data to seal the deal – Kalyn says."

Sales Deck vs. Pitch Deck

Occasionally, a sales pitch, otherwise known as a sales deck , is confused as being the same as a pitch deck.

Sales pitches and pitch decks not only sound similar, but they also resemble each other in terms of content.

As we mentioned above, sales pitches are for selling. On the other hand, pitch decks are for convincing investors to back your startup with funding. Yes, both involve exchanging monetary funds, but in different ways.

Made with Visme Infographic Maker

Sales pitch presentations follow a standard format that most business people recognize. But that doesn’t mean you can’t get creative with the content and the design.

We’ve studied some popular sales pitch presentation examples and identified the slides that are most relevant. To structure your next sales pitch presentation, kick things off with these key slides, some of which can be combined for maximum impact.

• A branded cover slide
• An introduction
• State the problem clients want to solve
• How are current solutions failing
• Suggestions for better solutions (don’t name your product or service yet)
• Your value proposition
• Presentation of your product or service
• What benefits does the client receive
• Examples, reviews and social proof
• Pricing and call to action

Here are other supplemental slides you might want to include:

• Message from the CEO and a bio
• An introduction to the team
• Explainer videos
• Comparisons

When creating your sales pitch presentation, don’t make it too long or else the viewer won’t swipe to the end. Aim for a number between 8 and 13. You can combine some of these slides as long as they are easy to understand and follow a sequence.

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In this section, we’ll showcase a wide range of essential sales pitch slides from various industries and services.

Each example of a sales pitch presentation comes with actionable tips you can use to polish your template to make it your own.

1. Simple Theme

The Visme Simple Theme is more than just a presentation template; it’s an all-in-one library of ready-to-use slides. They all follow the same aesthetic, making creating a sales pitch presentation easier. Don’t feel tied down by specific design compositions; choose from hundreds of options in the slide library.

And FYI, two other presentation themes are available if you want to try another style.

2. Consultancy Services

State your short and sweet elevator pitch opener on the first slide. This practice is reminiscent of what a landing page does, showing the viewer quickly what you’re about and how you can help. In this case, a consultancy service sales pitch deck starts with a bang.

Continue with a few introductory slides before explaining exactly how your company will fulfill the promise it offers on the opening slide. Finally, add relevant contact information so the prospect can get in touch with you and close the deal.

3. Business Presentation

This business presentation is perfect for your sales pitch presentation if you’re looking for a sales pitch slide that doesn’t have contextual content to fix or improve. All your content is ready to go, you just need to input it into a template. Use any or all of the infographic slides to showcase important data about your company.

Add the content about the client's pain points and your solutions in the introduction and company overview slides. Explain how each team member of your company will help you reach your business goals. This sales pitch deck template is perfect for a lively and creative business that offers services to small businesses and young companies looking to grow.

4. Marketing Strategy Services

This sales pitch template for a marketing agency is perfect for personalized communication with prospects.

The table of contents is straightforward and can be made interactive with hyperlinks to each section. Early in the deck, some slides lay out the prospect’s problem and how you plan to solve it.

A timeline slide gives more details about an ideal roadmap to reach the common goal, and the pricing section is self-explanatory. The “Get Started” buttons can lead to landing pages or booking platforms to schedule a call with the sales team. A testimonial slide brings it all home with social proof.

5. Promotion of Services

Not all sales pitch presentations need to look corporate or somber; take a look at this holistic-style slide deck for a creative business. White backgrounds and golden details transmit the brand values of a company that could be a content creator platform or modeling agency. The style is clean and inviting while also fresh and inspiring.

The What We Do, Services and Process slides are perfect for laying out how you’ll help a potential client achieve their own goals. Use the quote slide to add a special tidbit about what it means to work with you. The Mission & Values slides are perfect for clients looking to work with a business that shares ideals.

RELATED: How to Create a Pitch Deck for Investors [Templates + Design Tips]

6. Tangerine Business Presentation

Your SaaS company needs a sales pitch presentation showing your personality and vitality. Color block slide designs are super easy to brand with your colors . The white backgrounds will combine with everything and make your sales pitch content stand out.

Share your SWOT analysis for honest communication and how your company has grown over time with a timeline slide. Show off your social proof in the User Reach slide and share the pricing plans on a slide with links to landing pages with more info or a booking site to get in touch with you.

7. Corporate Presentation

Who says creative and corporate can’t go hand in hand? Look at this template for a media and design agency offering its services to larger companies and enterprises.

The design is catered to appeal to high management and the C-Suite with just enough eye-catching slides to inspire further communication with the sales team.

The second slide will set the tone for the rest of the presentation. Alternatively, use your short elevator speech or personalize it for the client by adding their name. Add a short bio about the CEO and why he started the company; make sure to make it relatable!

8. Colorful Business Presentation

Grab and keep the prospect’s attention with this stand-out presentation design. Keep your content short and to the point about how your services will help clients reach their goals. This style of sales pitch deck is ideal for a serious business with a creative edge, like a coworking space or a talent recruiter.

Cut out team photos and use circle frames to match the style of slides in this presentation. Use device mockups to showcase portfolio work or special pages on your website and app. Share details that will entice the client to know more.

9. Comic Style Business Presentation

Young and lively Gen Z startups need sales pitch presentations too. This is one of the best sales pitch decks you'll find out in our library.

With this template, you won’t have to settle for serious and dull; make your slides fun instead. Show the client how your team will help them with creative roadblocks they can’t solve themselves. Transmit your business personality through the slide designs.

Create a powerful mission slide where you share what your company is all about. Being honest is the best way to reach the clients that will click with your team.

Businesses and professionals are looking to work with companies they can relate to and brands with which they have things in common. Reach the clients you deserve with a presentation that represents you.

10. SaaS Product - Easy Design App

Unique layouts grab attention. For example, this template stands out before you even see the content. This presentation style is perfect for a company that likes to stand out and be disruptive in its field. They’re not only selling a product or a service; they’re also selling a feeling.

Veering away from the corporate look and feel, this presentation works for digital editorial companies, social media agencies, freelance portals and other vibrant online entities. Add some background music to these slides to create a full experience.

11. Product - Coffee Machine

Sales pitch presentations for specific products are detail-oriented and full of reasons why the product is a great buy. This sales presentation for a multipurpose coffee machine takes you on a journey of existential coffee conundrums that the machine aims to solve with its many functions.

This template is a great example of how feelings and emotions sell more than images and content. The milk coffee color background throughout the slides sets the tone for the message and the product features.

12. Product - Portfolio App

When your potential clients and prospects are freelancers, you must tap into their major pain point: landing new job contracts.

How will your service or product help them? This presentation for a writing portfolio app is simple and to the point, getting a freelancer’s attention fast.

This sales pitch presentation example is not content-heavy but still imparts a message of dependability and ease of use. Use calm and subdued colors to share a feeling of trustworthiness and calm.

You want to make your freelance clients feel like they need you, and this sales pitch presentation does just that.

13. Product - Home Appliance

How do you sell a home appliance without falling into gender stereotyping? You concentrate on talking to a specific audience, in this case, people who don’t have time to cook for themselves after a long day. And how do you get their attention fast? By asking the right questions and doing so in vibrant, happy colors.

Sell your product easily with a sales pitch presentation that delivers your message without the fluff. Share data to support your claims and offer real life-changing solutions through empathy and excellent copywriting.

For a sales pitch presentation to be effective and help your team close the deal, it has to cover the basics and go beyond. We’ve put together some tips to help your sales pitch presentation be the best it can be in the present and future.

Let’s get started with some Do’s.

Sales Pitch Presentation Do’s

1. share the presentation as a digital experience.

From our experience, sales pitch presentations are more effective when they’re digital and interactive. A PDF sales presentation is fine, but why not create a digital experience? Presentations made with Visme offer so much more for both the sales rep and the prospect than many other tools.

Kalyn says it's important to have a sales presentation deck that’s conversational.

"You do not want to have a 50-slide presentation deck that is a PDF that the sales rep has to scroll back and forth in order to land on the right slides when a certain topic or point of conversation is coming up – Kalyn says"

When you create a digital experience sales pitch presentation, you can use all sorts of features that aren’t available in a static PDF. We’ve included several of those in the sections below.

When you’ve finished creating the branded, personalized, and interactive sales pitch presentation, send it to your prospects with a live link . Add password protection for extra security, and choose the option for the presentation not to be tracked by search engines.

2. Track The Views on Your Presentation

Sending sales pitch presentations without tracking their progress or views won’t help the sales process. When you are sure that a prospect has seen the presentation, you have a better chance of succeeding during follow-up. It’s not surprising that 50% of sales leaders say demos or sales presentations are one of the most important productivity metrics to track.

With Visme, you can track analytics for every presentation you send out, including sales pitch presentations. When you personalize each sales presentation and save it individually with the prospect's name, you’ll be able to track activity in more detail.

3. Personalize Your Sales Pitch Presentation Template

Sales pitch presentations don’t generally exist independently and are rarely sent out to just one prospect.

Your sales process is repeated with every new client, and in turn, each receives a sales pitch presentation after initial contact.

In this case, automation would be a huge timesaver. However, personalizing your sales pitch can help you get better results.

Personalize sales pitch decks with the recipient’s name, position, company, and a specific pain point or solution, as well as references to the conversation you had with them previously.

"There are various ways to achieve this. For example, Visme supports sales teams in this regard by providing branded templates, visuals, and a library that’s easily accessible. They can edit certain elements while other aspects remain fixed. This allows them to customize their sales deck in a reliable environment where they have the guide rails to work efficiently. Additionally, there are collaboration options available, allowing them to work with someone from the sales or marketing team to create and modify materials more effectively, says Kalyn".

The main goal is to close the gap before the buy-in, and personalization helps with that. Clients subconsciously appreciate personalized communication; it breaches the gap between prospects and loyal clients.

The technicality behind personalization starts with the sales pitch presentation template. As a brand, you can create a branded template as a base on which to add all general and personalized content. Once in the editor, Visme business plans include a dynamic fields feature , which helps your team input the same content on multiple slides with one edit.

4. Employ Interactive Features

When it comes to design and interactivity, Kalyn reiterates the value of having a slide deck that’s not overwhelming.

“If you pull up a slide filled with text and visuals, your audience If you show a slide filled with text and visuals, your audience will focus on reading rather than listening to you talk and pitch. You want them to listen to what your sales team is saying. Based on my experience, incorporating interactive elements into your pitch deck allows you to have a simplified visual and conversational presentation.” - says Kalyn Lewis."

When your sales team designs slide decks with Visme, they’ll be able to add interactive features like animations, videos, hyperlinks and popups. First, create an interactive table of contents linking each item to its corresponding slide. Don’t forget to add a back-to-home button on every other slide!

Another feature your team can take advantage of is pop-ups with supplemental information to create an interesting reading experience. Add explainer videos about your product and use animated icons, illustrations and slide transitions.

5. Add a Voice Over or Embedded Video of Yourself Presenting

Earlier, we mentioned the option of personalizing sales pitch presentations with dynamic fields. But there are more ways to make your presentations even more personal. With Visme, any sales rep in the dedicated workspace can add a personalized voice-over or use Presenter Studio to record themselves presenting a sales pitch to the prospect.

6. Always Follow Up

Not exactly a design or content tip, but an important one all the same. Never send a sales pitch presentation to a prospect without following up.

When you follow up, send them the live link or attachment again, just in case they didn’t see it the first time. Not following up after sending a sales presentation is a lost opportunity to keep a conversation that could potentially lead to a sale going.

The conversation after the presentation is usually about overcoming kickbacks and objections. This is the opportunity to clear doubts and reassure the prospect that your product or service is the solution they need for their pain point.

7. Do Some A/B Testing and Iterate

Finally, if your team sends out numerous sales pitch presentations—automated or personalized—conduct A/B testing to see what works better. One obvious choice would be to test automated presentations versus personalized ones. Others include the length of the presentation, whether it's PDF or interactive, whether it uses Presenter Studio or not, etc. Use Visme’s integrated tracking features along with your team’s analytics to come to conclusions and iterate new presentations.

Sales Pitch Presentation Don'ts

1. don’t make the presentation too long or complicated.

Avoid adding too many slides or making the sales presentation too complicated. You want the deck to convince the buyer to close the deal or be more interested, not scare them away with heavy content and confusing visual compositions.

2. Don’t send the presentation without an intro email or cold call first

Don’t rely on a sales pitch presentation as the only point of communication with a prospect. Use it as part of a repeatable sales process where the presentation comes after initial contact. Depending on your sales process, this can be an intro email or a cold call. It can be both if either one goes unanswered first.

After you’ve gotten their attention, kindly inform the contact that you’ll send over something they want to see. Confirm their email address and send them the sales pitch. Sending a presentation without an introduction first is a waste of time for your team.

Create Branded Sales Pitch Presentations With Visme

There you have it: we've shared templates and examples of sales presentations to get you started.

Now, it’s your turn to create a sales pitch presentation for your business. Hopefully, one of the templates in the collection above has inspired you to put together your next best slide deck.

When using Visme as a presentation maker, your sales team has all the tools on hand to create interactive, engaging and effective sales pitch presentations. The best part of all is that they can do so collaboratively.

Do you need to brainstorm first? Use the Visme whiteboard feature to lay out ideas with the team and draft out a structure to work with.

Have you used Visme to create branded material yet? Try the Brand Wizard to generate a large selection of templates for all your business needs. We promise that none of your visual graphics will ever be boring again.

Easily craft compelling sales pitch presentations using Visme

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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Sales presentations: templates, examples and ideas on how to present like a pro

A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process , it’s a tool for getting your prospects’ attention, drumming up excitement and moving prospects toward a buying decision.

In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals. We’ll also cover the fundamental elements of an effective sales presentation strategy, what to include in your sales decks and practical ideas on how to deliver them.

What is a sales presentation?

A sales presentation is a live meeting where your team showcases your product or service and why it’s the best option for your prospect.

Although the terminology differs from company to company, a sales presentation is not always the same as a sales pitch.

A sales pitch is what your sales professionals do all day long, on the phone, over Zoom or in person with clients.

A sales presentation (although it’s still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Because you’re likely presenting to a group of senior decision-makers and executives, sales presentations require ample prep time and coordination across multiple team members.

Key takeaways from this sales presentations article

Deliver effective presentations: Make your sales presentations compelling with storytelling, effective slide decks, tailored content and strong delivery techniques. Benefits of great presentations: Sales presentations grab attention, excite prospects and drive decision-making, helping close more deals by showcasing your product’s value. Pipedrive’s tools, including customizable sales dashboards and Smart Docs , help you create professional, tailored presentations that enhance your sales strategy. Try Pipedrive free for 14 days .

How (and why) to use storytelling in your sales presentation

Use stories in your presentations to help people remember and relate to your brand.

Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.

For example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more.

Human beings have a deep relationship with storytelling. Stories move, teach and, in a sales context, persuade audiences.

Chip Heath, a Stanford professor and the co-author of Made to Stick , demonstrates the importance of storytelling by doing an exercise with his students. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.

After the pitches are delivered, he asks the class to jot down everything they remember about them. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point .

The stickiness of stories makes them a useful tool for developing a sales presentation outline. They help prospects understand and remember the key points of the presentation and your product.

Thomas Dredge Sales Manager, Particular Audience

Start with a problem (and a deadline)

Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution.

Instead, lead with the problem your solution was designed to solve.

“ Value selling is key,” says Bradley Davies, business development at Cognism . “It is important to understand your buyer and tailor their journey to what you can do for them.

“First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. Everything presented to a prospect should be based on the value for them specifically.”

You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point.

Your story should be tailored to the pain points of the prospects in the room. For example, a change to their business, industry or the technology they use.

“If an element of your offering is not relevant, then don't distract them from the important features. It will keep them engaged and help to build their user story,” adds Bradley.

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Digging deep to determine customer pain points and make the sale

Create a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction.

Focus on outcomes

You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Now it’s time to start talking about the solution.

However, that doesn’t mean you should launch into the features and benefits of your product just yet.

Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?

From there, introduce your solution and the features that can make this brave new world possible. Do this in a few ways:

Position your features against the old way of doing things

Present those features as “superpowers” that will solve your prospect’s problems

Compare those features to competitors’ features

Quantify the value your features bring vs. the cost of doing nothing

Use a combination of some or all of the above

Creating a winning sales presentation slide deck

Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.

Create your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting).

The best sales decks have a few key elements:

A great cover image or opening slide. Like the story you open your presentation with, your cover slide should grab your audience’s attention.

Data and key points . Charts, graphs, infographics, quotes and other information back up your presentation. Your slides should support your presentation by visualizing data, not repeating what you’re saying. You can get metrics from third-party sources or (if appropriate) from your own sales dashboard .

Testimonials and case studies from other customers. Quotes and success stories from or information about other customers, preferably in the same industry as your prospects, will act as social proof and go a long way to backing up your claims.

Competitive context. In all likelihood, your product isn’t the only one a potential customer is evaluating. Savvy sales professionals take the opportunity to proactively communicate how their product stacks up to their competitors’ and anticipate objections.

Customized content. While it might seem tempting to use the same content for every presentation, you should personalize your presentation for each meeting. You might want to use your prospect’s brand colors, find data specific to their market or industry, or reference an earlier exchange. You can find ready-to-use customizable sales decks through a graphic design app, such as Canva.

A glimpse into next steps. Give your prospects an understanding of what new customer onboarding looks like with a slide that includes a direct call to action offering next steps. For some companies, the training and customer support experience can be a value proposition in and of itself.

A note about text in your sales deck : Keep the slides simple and light on text. Your prospects don’t want to look at a wall of words to read. According to data from Venngage , 84% of presenters use visual data in their presentations – and for good reason: You don’t want to overwhelm your audience with text as they listen to you, look at your sales deck and watch the demo.

When you do include text, ensure you use a font (and font size) that can be easily read by everyone sitting in on your presentation.

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What else to bring to your sales presentation

Now that we’ve discussed the story elements of a sales presentation and your slide deck, what else should you bring to the meeting?

Most sales presentations are in-person affairs and include visual elements like a sales deck, handouts or even an in-person demonstration of the physical product. Here are a few things to think about including in your pitch.

13 examples of sales collateral you need to drive revenue

The product.

Nothing sells a product like seeing it in action.

Take Scrub Daddy, a sponge that changes shape depending on the heat of the water. When Aaron Krause, Scrub Daddy’s founder and inventor, presented the product on Shark Tank in 2012 , he demonstrated the sponge cleaning dirty kitchenware and greasy countertops. He also used bowls of water and two 10-pound weights to show the sponge’s amazing morphic abilities.

The tactic paid off: Scrub Daddy partnered with Lori Greiner for $200,000, in return for 20% equity in the business and is now considered one of Shark Tank’s most successful products.

Not all products are easy to demo, so you may have to improvise.

With a physical product, think of the perfect environment for a demo. What would show the product at its best?

With a digital product, make sure you have the technology on hand to show what your product can do (and check beforehand that the tech works). If it’s a mobile app, have your prospects download it. If it’s a platform, consider producing recorded or interactive product demos that can be embedded in your sales presentation.

For items that are too big to be brought in or which are location-specific, you may have to rely on a video as part of the presentation.

7 steps to putting together a brilliant sales demo

Leave behinds.

Depending on the nature of your solution, you may want to have materials you can leave with the prospects in the room.

This can be as simple as contact information or sales literature you pass out at the end of the presentation. It can also be something that’s part of the presentation, like a QR code that allows them to download the demo on their phones. Whatever format you choose, make sure the material is concise and to the point.

Tailoring your sales presentation to speak to your audience

Once you develop a strong sales deck template, it’s tempting to use it over and over with your target audience. Remember, personalization is essential in sales.

During lead generation , prospecting and sales calls, you know that prospects are more interested in buying if your pitches are tailored to them. It’s the same with your sales presentations, especially if you have an unusual prospect.

Let’s say your product is a CRM that’s normally used by sales organizations, but a human resources department is interested in using it to create a recruiting pipeline.

You wouldn’t use a sales deck with sales-related examples to sell it during the presentation.

Instead, you’d research talent acquisition challenges, ask your product department to create a template or a demo aimed at recruiting and build your sales deck accordingly.

Different industries have unique challenges and opportunities. It’s your responsibility to tailor your value proposition and key bullet points accordingly.

“To craft the perfect sales presentation pitch,” advises Danny Hayward, Sales Manager at Unruly , “ensure you take care of these three things:

Ask the right questions beforehand to understand the needs of the client, especially their flaws

Learn your product inside and out

Rehearse, rehearse and rehearse again

Danny Hayward Sales Manager, Unruly

How to nail your sales presentation delivery

Here are a few tried and true sales presentation techniques to make sure you close the deal.

Whether you’re presenting solo or as part of a team, it’s important to plan in advance. Follow these sales presentation tips for preparation.

Practice, practice, practice . You’ll need to get the timing right, especially if your presentation has a lot of moving parts. Go through it to make sure your timing works, so that you can nail the meeting itself.

Make sure everything works . You don’t want to go into a meeting with a faulty PowerPoint presentation or a broken sample – or find out there is no whiteboard when one is integral to your demonstration. Do your best to make sure everything goes to plan.

Decide on everyone’s roles . This one is just for those presenting as a team. Will different sales reps speak through each section? Will one rep talk while the others handle the sales deck and demo? Decide who will do and say what ahead of time.

Know your attendees. Make sure you know who from the prospect company will be in the meeting, their titles and the roles they each play in the buying process. Conducting light social media research can also clue you into attendees’ past experiences or alma maters (information that can fuel pre-presentation small talk and forge closer connections with your audience).

Practice confident body language

Presentations usually happen in person, which is why you need to practice strong body language. You want to look relaxed and confident (even if you’re shaking in your shoes).

Here are some ways you can improve your body language:

Eye contact . Make and maintain eye contact, even in virtual meetings. This shows people you’re interested in them and invested in what they have to say.

Stand up straight . Pull your shoulders back and straighten your spine; fixing your posture is an easy way to convey confidence. You’ll also feel better if you’re not hunched over.

Chin up. It’s hard when you’re in front of people, but don’t look at the floor or your shoes. Face straight ahead and make eye contact (or look at the back wall rather than the floor.)

Have a firm handshake. Some people judge others by their handshakes. Offer a firm handshake to make a good first impression.

Engage your audience

Presentations can span 30 to 60 minutes or more, so you need to be able to hold your prospects’ attention. There are a number of ways to keep everyone interested:

1. Understand your audience’s attention span

The beginning and the end of your presentation are the most memorable, so that’s where you want to use your strongest material.

Rather than leading with your product’s features, use the first few minutes of a presentation to briefly introduce yourself, and share the compelling story we mentioned earlier. If your demo itself is compelling, lead with that.

Then talk about product features and pricing. Your prospects might have already researched it or can look it up afterward, so it’s fine that it’s occupying real estate in the middle of the presentation.

Lastly, finish strong. Return to your story, sharing how your product solved an important problem. Close with confidence, and open the floor for questions.

2. Be funny

Humor can be tricky, so if you’re not comfortable making jokes, don’t force it. If, however, humor is part of your brand voice and you think it will be well-received by your audience, go for it. Humor can be a good way to connect with prospects, make your presentation memorable and relax everyone in the room.

3. Use a little showmanship

The best thing about a sales presentation is that it lets you show off your product. Unlike a pitch, a presentation lets you pull out the stops, make a splash and showcase your solution.

Use this to your advantage and be as memorable as you possibly can.

Sophie Cameron Business Development Representative, CAKE

What to do after the sales presentation to close the deal

The sales cycle isn’t over when the sales presentation ends. Here are some tips on how to wrap up loose ends and close the deal.

Take questions

Encourage questions to show prospects you care about their experience.

Sometimes prospects may want a question answered right in the middle of a presentation. Interactivity is a great sign of engagement. If that happens, stop the presentation and take their questions head-on to show you’re listening and validate their thoughts.

Other times they may sit silently waiting for you to give them all the information they need.

In either case, proactively ask for questions once you’ve ended your presentation. Encourage them to share their concerns. This is a consultative selling approach that works to build a relationship with your prospects.

By the end of your sales pitch, your prospect should be ready to come along with you and start your business relationship.

Outline the next steps of the process. The first could be offering a trial of your product, scheduling a follow-up meeting or sending over a proposal.

Whatever the steps, make sure they’re clearly defined. If you don’t hear from the prospect soon after the proposal, check back in with a follow-up email or call.

How to write a response-worthy follow-up email (with 15 templates)

Great sales presentation examples (and why they worked)

Here are some sales pitch examples you can use to inform your next sales presentation; these examples range from great sales decks to presentations and we’ll explain why they worked so well.

The successful demo

Stephen Conway of vegan chocolate brand Pure Heavenly opened his elevator pitch on the UK’s Dragons’ Den in 2019 by handing out samples of his chocolate. The product, paired with Stephen’s story about wanting to create an allergen-free treat that his young daughters could enjoy, led to three offers.

Why it worked: Conway knew the strength of his product and packaged it in a personal story, betting (correctly) that it would sell itself.

The data-driven presentation

Lunchbox is a restaurant technology company that specializes in online ordering, customer loyalty and guest engagement software. The sales deck the company used to raise its $50 million Series B in 2022 relied on bold visuals and graphs to illustrate its market opportunity, ARR history and competitive differentiators.

Why it worked: The deck tells two stories, one about the company itself and another about the way consumer dining habits have changed in the wake of COVID-19. Lunchbox used data to show how it met the industry’s new pain points for both itself and other companies.

Sales data: How to analyze sales data and a sample Excel spreadsheet

The presenters with overwhelming confidence

When Brian and Michael Speciale went on Shark Tank in 2017 to pitch their product, The Original Comfy, they had very little – no numbers or inventory, just a prototype of a big fleece blanket/hoodie and video of that hoodie being worn everywhere from the couch to the beach. What they did have was a good product and confidence in that product. Their presentation earned them an offer of $50,000 for 30% from Barbara Corcoran.

Why it worked: Corcoran says she bought in because the Speciale brothers had a good idea, the guts to present it and knew they had to strike while the iron was hot. While you probably should be more prepared for your own sales presentation, the Original Comfy story shows just how important confidence is in a sales presentation.

Begin your sales presentation by capturing your audience’s attention and establishing a solid foundation for the rest of your presentation. Here are some steps to consider:

Greet and introduce yourself

Establish rapport

State the purpose and agenda

Address the pain points

Present a compelling hook

Outline the benefits

Establish credibility

Set expectations

Remember to maintain a confident and enthusiastic demeanor throughout your presentation.

The ideal length of a sales presentation can vary depending on factors such as the complexity of the product or service, the audience’s attention span and the context in which the presentation is being delivered. However, keeping a sales presentation concise, focused and within the timeframe is generally recommended.

The conclusion of a sales presentation is a significant opportunity to leave a lasting impression and inspire action from your audience. Here are a few steps you should take to end your presentation effectively.

Include a call to action

Summarize key points

Showcase success stories

Open the floor to questions

Offer additional resources

Here’s an example of how to end your presentation:

“To quickly recap, we’ve covered these key points today: [Summarize the main features and benefits briefly].

“Now, let’s revisit our success stories. Our clients, like [Client A] and [Client B], achieved [mention their specific results]. These successes demonstrate how our product/service can deliver tangible benefits for your business.

“I’d be happy to address any questions or concerns you may have. Please feel free to ask about anything related to our offering, implementation process or pricing.

“Before we finish, I’d like to encourage you to take the next step. Schedule a demo, request a trial or start a conversation with our team. Don’t miss the opportunity to experience the advantages firsthand.

“Lastly, we have additional resources available, such as case studies and whitepapers, to provide you with more insights. Feel free to reach out to our team for any further assistance.

“Thank you all for your time and consideration today.”

Final thoughts

It can be tempting to play it safe with a sales presentation by keeping it to a sales deck and a speech – but a sales presentation should be a show-stopper.

The best sales presentation tells your customer’s story, validates with data, offers a demo and more. It’s a major undertaking that shows the strength of your product. Done well, it keeps your prospects engaged and will make them want to do business with you.

Show customers how your product can push their business forward (or better yet, how your product can make them the superhero) and you’ll have a winning sales presentation that sparks your customer’s interest and drives revenue.

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15 Best Sales Pitch Examples [+ Tips and Templates]

Melissa Williams

What Is a Sales Pitch?

​​types of sales pitches, 15 sales pitch examples, sales pitch tips, sales pitch template.

When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

You want (or believe) one thing; they want or believe another thing.

The easiest way to get from Point A to B is to connect the dots.

You find your audience’s point of view (POV) and connect to their values or needs.

Below are 15 sales pitch examples that show you tactical strategies and sales techniques to do it the right way.

Here’s what we’ll cover:

A sales pitch is a concise, targeted sales presentation that succinctly explains the following aspects of an offer: 

• The product’s/service’s features and benefits
• Unique value proposition/unique selling proposition (USP)
• Data to back up your claims

Really great sales pitches also sometimes manage to make subtle references to more nuanced company information, like a mission statement, brand values, and more. 

Sales pitches vary in length depending on their format, the specifics of your offer, and the needs of your market. 

That being said, they’re definitely meant to be short — usually only a couple of minutes or less. That’s why a sales pitch is also sometimes referred to as an “ elevator pitch .” The idea is that you should be able to deliver the entire spiel in the time it takes to share an elevator ride with someone. 

Because time isn’t usually on a sales rep’s side when they’re pitching, they need to make sure the content and delivery are extremely compelling. 

To that end, it’s also important that the purpose of a pitch isn’t to sell the product immediately after the pitch. Instead, aim for baby steps; a more appropriate goal of a sales pitch would be to have to prospect book another meeting, sign up for a webinar, or commit to a demo. 

Sales reps have a lot of flexibility when it comes to pitching. There are several formats and delivery options available to suit the needs of any product, rep, or target market. 

Phone Sales Pitch

Though cold calling (and, these days, phone calling in general) gets a bad reputation, it can actually be a surprisingly effective approach for a sales pitch. 

One of the advantages of a phone pitch is that it happens live, in real-time, so sales reps can gauge the prospects’ response and adjust their tactics accordingly. 

Phone sales pitches also make it easy for sales reps to show how much they’ve done their research as they deliver a highly personalized, value-driven offer. 

Pitching over the phone can also provide a natural segue into initiating an email conversation. 

Voicemail Sales Pitch

If you’re going to practice phone sales pitching, you’ll also want to master your voicemail sales pitch. 

With about 80% of all calls going to voicemail , chances are high that phone-based reps will need to rehearse exactly what they’re going to say when they hear that beep. 

And with so little time in the day (and the depressing statistic that only 5% of voicemails ever get returned), your voicemail sales pitch needs to be intriguing enough that it compels the prospect to give you the time of day, listen to the message, and call you back. 

Email Sales Pitch

The email sales pitch is a great tactic for sales teams that need to pitch to a large number of prospects. Reps who use this format get the benefit of being able to pitch to prospects anywhere, at any time. 

Still, for all of its conveniences, email sales pitching comes with its own set of challenges. 

Standing out in a prospect’s inbox, for example, is no easy feat. People receive over 100 business emails per day , so reps need to know how to cut to the chase immediately (bullet points are great for this). Even the subject line can become make-or-break for some messages. 

The best way to use an email sales pitch is to focus on one or two primary points, and stick to them throughout. Remember, your main goal is to initiate further conversation; you can pick up where your email left off the next time you speak. 

Social Media Pitch

Instead, look for ways to use social media that will hold up as timeless. 

Social media pitching is great for increasing brand awareness and establishing credibility. It allows sales reps and prospects to engage in a casual, easy way that helps build rapport and trust. 

Presentation Sales Pitch

The terms “sales pitch” and “sales presentation” are sometimes conflated. And for casual purposes, that’s mostly fine. 

But in technical terms, a presentation sales pitch is one that includes a sales deck. 

The sales deck is the presentation component — a visual supplement (including images, copy, graphics, charts, etc.) that improves your pitch. Tools like PowerPoint, Google Slides, and Keynote can help sales reps of any experience level create sales decks for presentations. 

Over 90% of the information that’s transmitted to the brain is visual, so having the ability to present with visual aids is a huge advantage. 

For a really polished presentation, email and/or print a PDF copy of the sales deck for the prospect, so they can review it on their own time and share it with other relevant decision-makers . 

Website Sales Pitch

Some sales teams use their company website to help them make their pitch. 

A website sales pitch includes any strategic messaging and/or content placed on the page that’s designed to capture prospects’ attention and encourage them to take the next action (e.g., fill out a form, call a sales rep, etc.). 

One of the biggest advantages of using the website to assist the sales pitch is that this format can be very effective at showcasing your brand values without coming across as too sales-y.

Follow-Up Sales Pitch

Elevator Pitch

“ Elevator pitch ” is the long-standing nickname for a sales pitch, and is named for the way salespeople need to pitch — quickly! Reps can get into the right mindset for an elevator pitch by imagining that they need to get their points across by the time the listener arrives to their floor. 

This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don’t make it more complicated than that.

Sales Pitch Example #1: The Elevator Pitch

In today’s day and age where everyone is on the go, the elevator pitch is a necessity. People simply don’t have the bandwidth for a full-length presentation — especially when they’re only just exploring their options. 

>>Example: Check out this example in which a G2 rep pitches his product with authenticity and enthusiasm in under 20 seconds. 

Social proof (i.e. data from case studies, quotes from testimonials, etc.) is one of the most powerful things you can include in a sales pitch. 

Just make sure you find a balance between sharing what other people think versus sharing what you can do specifically for that prospect’s unique challenges. 

Sales Pitch Example #2: The Product Demonstration

Sometimes, there’s really nothing like the real deal to get the prospect hooked. A live product demonstration can be incredibly compelling. 

>>Example: Check out the way the founder of Scrub Daddy scrubbed his way into three different Sharks’ hearts (who ended up arguing for the right to work with him!) and earned his company a lucrative investment. 

Watching this video, there’s no denying that the product works. The interested Sharks have absolutely no skepticism about the product or its claims; in fact, the best-fit Shark is actually excited to give him the money — all because his product demo spoke for itself.

Sales Pitch Example #3: The Pain Point Pitch

Here’s another Shark Tank example, and the entrepreneur in this pitch knows exactly how to dig into his market’s pain points: by talking about their children.

It’s clear by their body language here that every Shark — even those who are too old, at this point, to have kids in daycare — knows exactly the struggle that Mr. Brightwheel describes in his introduction.

The universal frustration faced by teachers and parents alike is so poignant that all he needs to do is describe it for a minute or two, and it brings even empty-nest parents right back to those chaotic early years.

Sales Pitch Example #4: The Two-Sentence Pitch

The Two-Sentence Pitch (also sometimes called the 12-second pitch) has a very specific framework.

First sentence: Complete (but brief!) summary of what your company does. 

Second sentence: What sets your company apart from competitors.

That’s it! This structure is helpful for beginning conversations with investors. It’s also sometimes used as the introduction for a slightly longer elevator pitch. 

>> Example: Here’s the two-sentence pitch in action.

Yesware is a sales engagement platform that helps sales reps increase productivity, improve engagement with prospects, and guide team-wide data-driven decisions. We integrate with Gmail, Outlook, and Salesforce in under 60 seconds, giving reps access to data directly in their inbox. 

This pitch is short enough that the specific language and other components can easily be A/B tested to find the perfect combination of words, gestures, pauses, etc. 

Sales Pitch Example #5: Don’t You Agree?

This presentation pitch example is a bait-and-switch approach that leaves your audience agreeing with you.

Here’s how it works :

• Start with an undeniable truth.
• Make a bold claim that contrasts it. One that should stir up some furrowed brows.
• Why they should agree + Solution.

>> Example:  Here is a set of slides by Drift that does this well. The breakdown of the pitch:

Truth : Tech has taken over our lives.

Bold claim : Forms, emails, and calls are the enemy. (Keep in mind that this is being pitched to marketers and salespeople, who rely on these channels for leads and customer communication.)

Why + Solution : Tech makes us treat humans like faceless leads. We should be focusing on creating real conversation and solving needs. Meet Drift.

The beauty of this approach is it makes us think differently. Deep down, we all want to push our teams ahead. Doing so requires innovation and change. Your pitch introduces a new line of thinking that helps your audience become a change agent for their team.

Want more? Here are 7 of the best sales presentation slides   from companies like Facebook, Uber, and LinkedIn.

Sales Pitch Example #6: Start With a Story, Segue Into Your Pitch

Storytelling captivates us as an adult just as much as it did when we were a child.

Our brains literally react to them. Stories trigger the release of a trust hormone called Oxytocin. When storytelling in a sales pitch , this chemical reaction promotes connection and empathy.

>> Example: See this story by Amy Cuddy . (The pitch here is that we really can fake it until we make it; our body language informs our perception of ourselves and others’ perceptions of us, thereby shaping our outcomes.)

Here are the details to include in your story (with the speaker’s filled out as an example):

What : A car accident threw her from the car, dropped her IQ, and took her out of college.

When : Age nineteen

Why it matters : Amy overcame the odds by faking it until she made it. She realized that adjusting her body language shaped her mind, her behaviors, and her outcomes.

Pro Tip : Keep your story short. You should hit on all of the details above in less than 2 minutes. Here’s an example of what not to do: a seventeen-minute story by LEGO®.

Sales Pitch Example #7: Start With a Stat

Sharing data during a sales pitch is a surefire way to demonstrate your credibility. It shows that you’ve done your research and that you understand how their problem affects them in a very tangible way.

How it works: Start your pitch with a statistic that highlights the problem the prospect faces. 

>>Example: Let’s imagine your sales team sells onboarding software for new hires. Your product is designed to cut down on wasted time training new employees and reduce employee turnover. 

Did you know that disengaged or poorly-trained employees actually cost companies money? Employees with low engagement cost their organizations approximately 18% of their salary. And that’s not to mention the fact that it costs anywhere from $7,500 to $28,000 (or more) to hire and onboard a new employee.

This is an effective intro, or “hook,” because it immediately gets the prospect thinking about their own budget and bottom line, and how to avoid the consequences mentioned in the statistics.

Sales Pitch Example #8: The Demo Principle

What do late-night infomercials, Costco samples, and magicians have in common?

They show you what they’re pitching firsthand.

The theory here is that the cost of time and resources it takes to give a demo is worth it, because the net profit from sales outweighs the net profit of sales without a demo.

How to do it : List out a table with two columns: bells and whistles go on the left; the end benefits go on the right. Cross out the bells and whistles; demo and sell the end benefits.

>> Example : Watch this carrot slicer show passersby about an easy peeling experience. Notice how little he talks about features of the peeler, because you can see them for yourself.

Sales Pitch Example #9: Give Perspective Based on Your Audience

When you’re pitching, you know the thing you’re trying to sell like the back of your hand.

But you need to know your audience like that, too.

It’s the key that helps bring their point of view to yours. And it’s one of the most easily overlooked secrets behind a successful sales pitch.

Most pitches make the classic mistake of jumping right into selling.

How to do it right on your own : Ask your customers to pick their brain. Why did they choose you? What benefits were they excited to see? Why do they keep coming back? Lead with that.

>> Example: Watch Mark Cuban explain what he did when he was faced with selling Mavs tickets when they were the worst team in the league. (Start the video at 1:01.) He reframes the game experience as a way for parents to create lasting memories with their children — memories like the ones they still have with their own parents.

Sales Pitch Example #10: Use Emotional Appeal

Another thing that works in Mark Cuban’s pitch is that he uses nostalgia.

Triggering someone’s emotion drives them to act.

Think about it: It’s why panhandling works : it sparks sympathy, which compels us to give.

How to do it on your own : Identify your audience’s business and/or personal values. Show how your pitch relates to their own values. ( Yesware , for instance, relates to its users by being built to save them time and increase their productivity every day.)

>>Example: See this Shark Tank pitch , where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company.

Using content in your pitch that strikes an emotional chord is one of 7 proven sales techniques to close a deal and get to “yes.”

Sales Pitch Example #11: Educate and Inspire

The way we grow in life, love, and our careers is by learning.

On the flip side of that, one way to help others to grow is to educate. And not in a way where you push your opinions. You need to lay the groundwork with facts they don’t know.

How to do it yourself : Use specificity. It’s a persuasive technique to make your points more believable.

>>Example: Here is a video pitch from CharityWater .

It lays out these important facts:

• Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
• Drinking dirty water each year kills more people than intense violence like war.
• The water crisis is solvable. There is enough water in the world.

Sales Pitch Example #12: Use the Pique Technique

What was the first thing you did when you woke up this morning?

It’s the opening line of the video example above, and it captures viewers.

The thing is, when you’re selling to someone who doesn’t want to be sold to, jumping into a standard pitch is a fast turnoff.

The Pique Technique is where you make an odd request or ask a question that leaves your audience wanting to know more. They wonder why you’re asking, and that keeps them focused.

How to do it yourself : Make a small request of your audience, or ask them a question that’s easy to answer but leaves them wondering why you’re asking in the first place.

>> Example :

Sales Pitch Example #13: Paint Them a Picture

You think what you’re pitching is great, right? Well, the best way to show your audience this is to give them your POV.

How to do this : Think of the end effect of whatever you’re pitching. What does it feel like? Use a metaphor to explain it to your audience. You’ll need three or more points of similarity between the thing you’re pitching and the thing you’re comparing it to.

Because this can be tricky, here are two examples:

>>Example 1: Joe MacMillan compares the first web browser to driving through the Holland Tunnel:

Points of similarity:

• Possibility to be able to go anywhere
• Excitement of what is to come
• The anticipation of everything being laid out before you

>>Example 2: Don Draper pitches a slide projector wheel by describing it as a time machine:

• Goes backward and forwards
• Takes us to a place where we ache to go again
• Lets us travel to a place where you know you’re loved

As Don Draper says, this technique helps your audience to create a sentimental bond with whatever it is you’re pitching.

Sales Pitch Example #14: Use Flattery

We all have some level of self-doubt.

Which is why flattery is so effective.

It replaces our self-doubt with self-esteem. This subconscious effect holds true even when the offeror has an ulterior motive and the person you’re complimenting sees your ulterior motive .

>> Example:

Check out 5 more email examples of personal selling  in action.

Sales Pitch Example #15: Show Them That Their Time > Your Time

This one makes you stand out because 98% of sales pitches make a valiant assumption.

One that ruins their shot — despite the effort put into writing and setting up the nurture.

They assume is that their time is more valuable than their prospects.

The mindset is “I put in 1 minute of research, so I’m warranted to ask for 15-30 of yours.”

Because “I think this is a really good fit.”

Who cares? The trash can.

Instead, show them you spent more time researching than you’re asking for.

>> Example: See the example below. First, Asher runs an audit to pitch. Then, he reaches out through LinkedIn Messaging and email to send me the audit directly.

Within the same hour, I then received this with the audit attached:

Keep the following tips in mind as you practice and perfect your sales pitch. 

Research…a Lot

As fast-moving as most sales pitches are, they require a tremendous amount of research ahead of time. 

For a sales pitch to be effective, the rep who’s delivering it needs to be on top of everything from product knowledge to customer knowledge, to market trends and predictions. 

Solid sales pitch research means understanding: 

• The prospect’s pain points , needs, challenges, and preferences
• The appropriate channel for distributing the pitch 
• The decision-makers at the prospect’s company, and how to reach them
• Which questions and/or objections may be presented during the pitch

The more thorough your research, the more personalized your pitch will be. 

Make a Connection

Although it’s hard to measure, a lot of your success with sales pitching will come down to how well you make your first impression. 

Avoid the temptation to launch directly into your pitch content, no matter how limited your time. 

Instead, be the leader in building rapport. Make an effort to make a connection, and (of course) always remember to pitch with honesty and integrity. 

Start With a Strong Opening

You only have a few minutes to pitch, so the first few seconds are key. The opening of your pitch (sometimes called “the hook”) is one of the most important parts to master. 

To add curiosity and engagement to this section, consider starting by asking a question or sharing a relevant statistic. 

Work on Your Messaging

Regardless of the format of your pitch, always ensure that your brand messaging and value proposition are communicated clearly. 

Numbers are precise and definitive — sharing statistics and data during a sales pitch can give prospects something tangible to reference as they contemplate more about your offer. 

Nail Your Next Steps

Remember, the point of a sales pitch is to get the prospect to agree to the next step in the process. 

To that end, sales reps need to make sure that they know exactly what they plan to ask for after their pitch. 

Whether you want a meeting, a demo, or simply an email address, make sure that you have your specific ask ready (along with any materials you need to make it easy for them to say yes). 

Although every sales pitch is different, there are a few components that are common to just about everyone. 

Use the following list to help you create a sales pitch template for your team. 

• Introduction: Make friendly introductions and build rapport. Pay attention to the prospect’s body language, and adjust your approach accordingly. 
• Problem/Pain Points: Many sales reps find it effective to start their pitch with a question, or with a surprise-factor statement relating to the prospect’s pain point. The idea is to get them feeling a bit unsettled at the beginning so that by the time you finish your pitch, they are relieved to hear about your solution. This is where you get to the heart of the “why” for the prospect. 
• Value Statement/Value Proposition: As clearly and concisely as you can, explain your company’s value proposition and unique differentiators. The way you describe your USP should be action-driven and results-oriented. Avoid overly technical jargon or complex explanations. 
• Proof Points/Customer Stories: Social proof is powerful enough that it should always be included in a sales pitch, no matter how limited your talk time is. Snippets from case studies, testimonials, and online reviews are all great resources that prove other customers trust you; internal data and success stories can also be very compelling. 
• Closing Question/CTA: At the end of your pitch, it’s time to talk next steps. Some reps choose to end their pitch the same way it began: with an open-ended question . This can put the ball in the prospect’s court and help guide them into the next stage. If they don’t get there on their own, though, it’s up to you to be firm and make a direct call-to-action (i.e., Can we set up a demo for Thursday? How’s 2:00pm?). 

Remember, it’s important to always connect the dots and put your prospect first.

These sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.

This guide was updated on November 22, 2023.

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How To Write A Perfect Sales Pitch: Best Practices, Examples, And Templates

When I hear the phrase ‘sales pitch,’ I have ambivalent feelings about it. On the one hand, it’s just something inevitable, something every sales rep has to deal with. On the other hand, there’s…well…negative shade to it. Pitch? Really? I don’t like people pitching me any sort of thing.

Mulling over this confusion, I dare to infer: a good sales pitch can’t be pitchy.

Otherwise, it will make your prospects experience not the best feelings.

But what makes a sales pitch good? In this post, I’ll answer this question and share sales pitch examples and templates to make your pitch not pitchy but perfect .

What is a sales pitch?

Elements of a good sales pitch.

• How to make a sales pitch
• Sales pitch templates

A sales pitch is a concise sales presentation in which a salesperson makes a sales offering. They explain their business and non-intrusively show the value of their product/service. Salespeople commonly make their sales pitch at least once a week, so for sales teams, this is a regular part of the sales process .

You might deal with various sales pitch types depending on which channel you use for it:

• Cold calling. ‘Call the damn leads’ – the phrase you might have heard hundreds of times, which reflects how you can reach a sales prospect with your offering – by phone.
• Email outreach. Alternative to calling a prospect, you can use email to present your offering.
• Social selling. You can contact your prospects on various social media platforms like LinkedIn, Twitter, Facebook, Instagram, and more.
• Elevator pitch. You typically use it at business events or when meeting someone in your industry for the first time.

Interestingly, you might come across the term ‘elevator pitch’ as just a synonym for ‘sales pitch.’ It emphasizes the very short time frame within which a sales pitch should be made – within the time of a single elevator ride.

I won’t tell you that your sales pitch must have a strict structure. To be honest, I’d prefer to deal with creative sales reps who afford a sort of freedom, as they sound more personal and emanate credibility.

Anyway, creativity is something that should follow knowledge. So, if you’re planning to get some understanding of how a good sales pitch differs from a bad one, I would say that a good sales pitch is commonly based on 6 essentials and advise that you keep them in your pitch.

When you contact a person for the first time, you can’t expect them to embrace you with both arms wide. Just put yourself in their shoes; what would you think? I bet you’d think, ‘What do you want from me?’

There must be something that will show them you are not a stranger – a good hook. As a salesperson, you should do thorough research and find information about the prospect that will let you catch their attention from the start.

You’ve read a prospect’s post? You’ve heard their company launched a new product? Or maybe you’ve just looked through their LinkedIn bio and think you have much in common? All this information can work well.

Here are some examples of hooks you can use:

“I see you’ve been promoted to the position of ___. Congratulations!”

“I’ve read your post about ____. I find your tips really useful.”

Alternatively, start your pitch with a direct explanation of why you’re contacting a person:

“The reason I’m calling/emailing is that ____.”

Even after impressing the prospect with your hook, you’re still a stranger to them. It’s time you told them a bit of information about your company. Just be careful here: you might be tempted to speak/write a lot. Resist it. Your intro must be short and straightforward, something like this:

“I am a sales manager at ____. Our company specializes in ____.”

3. Pain points

You’re making a sales pitch without pitching, remember? In your sales pitch, you’re not someone who is selling; you’re someone who is helping the prospect solve their problem. Your task is to identify your prospect’s pain points and highlight how your solution can help.

For example:

“I’ve read your company is using multiple services for ____, _____, and _____. It looks like you’re spending a lot of money on monthly subscriptions while your team has no single platform for cooperation.”

4. Benefits

I would say that’s the most crucial element of your pitch, your best moment to convince the prospect to buy your product/service.

Sadly, but very often, salespeople mix benefits with features. Don’t do this. In fact, your prospects don’t want to hear how excellent your solution is. They want to hear what they’ll get; they want a result.

Provide them with your value proposition.

Try to create a vision of success your prospect will experience after trying your solution. Will they become more productive? Will they spare money? Will they grow their revenue? You should know particular benefits your prospect will get and clearly state them, better with facts and figures.

For instance:

“With our tool, you’ll be able to manage all your workflow on one platform. This will help you enhance your productivity, sparing up to 5 hours daily, which your team can spend on most important tasks, and saving 30% of your budget.”

About 72% of customers say positive testimonials increase their trust in a business. That’s because people need proof, so give it to them.

A good way is to reference companies who are your current customers, especially those who are your prospect’s direct competitors. And don’t forget to support it all with facts and numbers.

“We have been able to help companies like _____ grow their productivity by 30% and increase revenue by 15%.”

6. Call to action

The closing element of your sales pitch should hint at further cooperation with the prospective customer. Here I would advise you to ask your prospect an engaging question and call them to action, for instance, get together for a sales interview . But don’t just appoint a meeting; concentrate again on the value it will bring to your potential client.

“What if we arrange a video call next week for me to show you how we have helped companies like yours specifically. Would it be worth your time to see how our solution could save effort and money?”

Now that you understand the basic elements of a sales pitch let’s walk through some working tactics that will help you make your pitch irresistible.

How to make a sales pitch: best practices and examples

Do your research.

Before making a pitch, the first thing to do is to study your prospect from different angles. You should be clear about who you’re pitching to , so don’t neglect to find the basic demographic and firmographic data, like a person’s name, position, and information about the company.

A good option is to rely on LinkedIn , from which you can collect lots of data, such as the company’s news, industry-related posts, and comments, and use it as a compelling hook for your sales presentation.

Use storytelling

Did you know that a great story can lead to the release of oxytocin, which creates a deeper connection between the storyteller and their audience? Not a surprise, storytelling is considered one of the most powerful sales techniques.

I highly recommend that you build your pitch around a narrative. Tell your prospect how other companies started using your product/service and what improvements they got. If you feel your prospect is inclined to object to your offering, you can even tell a brief story of how you have overcome problems by adopting a new technology after several objections.

Focus on the prospect

Even if you provide an example of your company in your sales pitch, make sure you don’t go too far telling your prospect about your best functionality for another long hour.

A good sales pitch is a story where the main hero is a prospect, not you. So concentrate on your prospect’s current challenges and the bright perspectives they’ll get when they buy your offering.

Balance between emotions and reason

In one of my previous posts about B2B sales psychology , I talked about the importance of appealing to emotions during a sales pitch. Here I would add that you should harmonize it with the appeal to the logical side.

You can appeal to emotions while talking about the prospect’s pain points, say, by asking them how they feel about their current problem. Or you can draw a positive picture of future improvements with your solution by asking them how they would feel if your product/service solved their problem.

Create the FOMO effect

FOMO (fear of missing out) is a perception that you’re lagging behind others in experiencing the advantages of your current life. In sales, you can use the FOMO effect as a psychological trick to stimulate your prospect’s motivation to buy.

Try telling them success stories of direct competitors who have been using your product/service for a while. I’ve mentioned it in the previous chapter while talking about proof. This way, your prospects might feel anxious about missing out on something important their rivals already have in their pocket.

Personalize your sales pitch

Make sure your sales pitch is relevant to your prospect. Avoid a one-size-fits-all approach and focus on specific needs and pain points of a company you’re going to sell to. And let me remind you again: do research before you start your pitch and learn about your prospects, so you can address them personally, win their positive attitude, and build trust.

Another way to build trust with your prospects is to position yourself as an industry expert. Why not add interesting facts to your sales pitch that your prospective customer might not know about?

For example, if your offering concerns a sales CRM , you can add some general information about the CRM market or statistics about how companies are adopting a new CRM. That will show you are well-versed in the subject and only add to the value of your offering.

Be prepared to handle sales objections

It hurts, but your sales pitch won’t always be accepted as something your prospect has been waiting for. Prospects do object, and yes, they do it quite often. Just be prepared to come up with counter-arguments to back you up.

Collecting a list of typical sales objections is important to the process of strategizing your sales pitch. When you know how to handle objections quickly, you’ll appear more credible and professional to the prospect.

It might be strange to imagine yourself talking aloud, but you need to practice your sales pitch beforehand. Make a plan of your presentation, including all the elements mentioned above, and exercise what you’ll be saying, in what order, figuring out possible questions and prospects’ reactions to your sales pitch.

The top 5 sales pitch templates for your business

Wow, it seems you’re now ready to conquer the hearts of your prospects. Just one last bonus – I’ve prepared 5 templates to support your sales pitch email efforts.

Just remember: templates are fine, but your pitch must be highly personalized, so use them as convenient backing for your creativity.

Sales pitch email template #1 – Sales introduction

Use this template in case your prospect hasn’t heard about you before. Your key goal here is to give them a reason to start communicating with you, so prepare a hook and demonstrate you’ve done your homework, researching a company you’re going to pitch to.

Sales pitch email template #2 – Prospect’s website visit

Never miss a chance to make a pitch to a prospect who has visited your website. You don’t need to look for a specific hook in this case, as you’ve got one already. This template will help show you are attentive to your website audience and ready to help immediately.

Sales pitch email template #3 – Responding to content

Most of your prospecting customers are publishing regular content, usually blog articles. This is a wonderful opportunity to use one of their posts as a hook to build links and make a sales pitch.

Sales pitch email template #4 – LinkedIn connection email template

LinkedIn is one of the best platforms for getting new customers, so once your prospect has accepted your connection, you can use it as a hook for making a non-intrusive sales pitch. You can do this through LinkedIn messages, InMails, or email. The latter will be a better solution to deal with LinkedIn limits and restrictions .

Sales pitch email template #5 – Objection handling

This template will help you to stay in the game even after your prospect objects. As you see, a bit of storytelling can save the situation. If you don’t have a similar story to share, you can always use one of your customer’s use cases .

Wrapping up

A sales pitch is an inevitable part of your job as a sales rep. And while there are dozens of prospects who have negative associations with it (yes, just like me), you already know that making a good sales pitch is possible without being pitchy.

I hope all the above tips, examples, and templates will help you come up with a sales pitch that will melt your prospect’s hearts the way none ever did. Meanwhile, Snov.io will take care of your sales process from start to finish.

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How to Create an Effective Sales Pitch (With Examples)

January 15, 2024

Shara Zareen

A sales pitch is an attempt to get the prospect's interest in your offering so they decide to purchase it, resulting in successful sales. In other words, it's the art of presenting a product or service and captivating the audience to buy. While crafting a successful pitch for sales, it should be kept in mind that it is tailored according to your prospect's specific needs and interests.

What is a Sales Pitch?

As mentioned earlier, a sales pitch can be defined as a communication composed to convince a potential customer to engage with the products or services and take specific favorable actions. This sales technique is often called an ‘elevator pitch’ because of its need to be brief. Businesses can adapt this technique to persuade the audience either in person or through various digital channels.

A sales pitch is a sales presentation wherein the salesperson aims to captivate the audience, highlight unique selling points, and address the needs or desires of a customer. They often use scripts as a structured framework for promoting a unified brand image and its products or services. SquadStack has its own guided calling app that assures 100% script compliance. It helps our agents ensure that every call adheres to the guidelines, preventing fraudulent activities.

How to Pitch in Sales?

Before you present the product or service to potential customers, you must understand their needs and tailor your pitch accordingly. You might have to modify your pitch at the very last moment in certain circumstances. Hence, adaptability is essential. Make sure to address their specific challenges and highlight the unique features of your product. You must engage and invite questions from the customers for effective rapport building. Lastly, close your pitch with a clear call to action.

8 Steps to Create an Effective Sales Pitch Script

Sales representatives use sales pitches or written dialogue scripts to guide themselves while interacting with customers. The journey of crafting an effective script can be confusing and overwhelming. It demands a meticulous approach. Let us walk through the guide discussed below that offers valuable insights on crafting a sales pitch and achieving impactful results.

Step 1: Define Your Unique Value Proposition (UVP)

Unique Value Proposition (UVP) is a statement that conveys the distinct benefits and features of the offering to the audience. Identify what sets your products or services apart and clearly express the specific benefits you offer that your competitors don’t. Understand the pain points of your potential customers and ensure that your UVP resonates with their desires or challenges. Regularly reassess your UVP based on market trends.

Step 2: Develop a Hook

Start with a thought-provoking question that emphasizes the pain points or the desires your audience can relate to. You can even narrate a story that highlights the urgency of your offering. Position your product or services as the solution they have been looking for. Make sure that your hook is directly connected to the benefits you provide and create immediate interest.

Step 3: Structure Your Sales Pitch Script

Your sales pitch must have maximum impact. Make your offering relatable and introduce your solution as the ideal remedy. Provide evidence of your offering’s uniqueness through case studies, testimonials, or statistics.

Step 4: Craft a Compelling Story in your Sales Pitch Script

Begin with creating an emotional connection with your audience. Share your journey and portray your product as the hero that resolves issues and improves lives. Give real-world examples and testimonials that highlight positive outcomes. You can even use the PIXAR technique, a method developed by the Pixar Animation Studios that involves storytelling to present your product or service. The idea behind this technique is to pitch in a few but interesting sentences focused on phrases like ‘once upon a time…’ and ‘until finally…’.

Step 5: Include Strong CTA

Incorporate a strong CTA (call-to-action). Mention the next step you want the prospect to take, like scheduling a demo, making a purchase, or signing up for a trial. Use action-oriented language to instill a sense of urgency.

Step 6: Focus on Benefits, Not Just Features

Instead of merely listing specifications, explain how each feature translates into a tangible user advantage. Try to shift the focus of the pitch from the features to benefits by showcasing how your offering directly addresses their needs.

Step 7: Anticipate and Address Objections

It is a vital step in overcoming the barriers to a positive response. When you proactively acknowledge concerns and address objections, you demonstrate understanding and build trust. It shows that you have considered the prospect’s perspective, increasing the likelihood of recognition of your offering.

Step 8: Practice, Practice, Practice

Lastly, practice your pitch as much as possible for a confident presentation. Rehearsing refines your timing, tone, and confidence. It familiarizes you with your pitch and enables adaptability to various scenarios and audiences. It boasts genuine and natural delivery of pitches. At SquadStack, each caller receives targeted training to improve their performance. These trainings are based on insights and feedback from the call quality and performance monitoring of the callers.

Also, check Call Center Script: A Step-by-Step Guide

Types of Sales Pitches [+Template]

Sales pitches come in multiple forms, each customized for different contexts and objectives. Understanding the nuances of each type is the key to mastering the art of effective sales communication and driving desired outcomes. Here are some typical sales pitch examples.

1. Elevator Pitch

The elevator pitch is a concise and compelling summary that summarizes crucial information into a short and memorable message capable of sparking further engagement. This pitch is designed to leave a lasting impression, making it an effective tool for any situation where a quick and impactful introduction is crucial.

Example of an elevator script:

“Hi, I’m [Your Name] from [Your Company’s Name]. We specialize in developing cutting-edge mobile apps. Our team of expert developers ensures top-notch quality, timely delivery, and a user-friendly interface. We recently collaborated with [Name of the Company] and helped them increase their customer engagement by 40%. Imagine having a personalized app that boosts your business efficiency and engages your users. If you want to elevate your brand through innovative mobile solutions, I’d love to discuss how [Your Company’s Name] can make that happen for you.”

2. Email Pitch

An email pitch is a persuasive message sent electronically as a part of the sales strategy. It acts as a digital counterpart to traditional sales pitches that leverage the convenience of email communication to drive positive responses.

3. Cold Call Sales Pitch Example

It is a verbal sales presentation conducted over the phone to prospects who haven’t shown prior interest. Despite its challenges, it serves as a direct method for initiating contact and uncovering opportunities in an unplanned interaction.

Prospect: Hello?

Agent: Good morning [Prospect’s Name], I’m [Rep’s Name] from [Your Company’s Name]. I found your information while we were searching for business consultants in [Area’s Name], and I believe our services can benefit your website conversions.

Do you have a moment to discuss?

Prospect: I’m heading somewhere. How much time will it take, by the way?

Agent: If I could have just 10 mins, I can explain how we can elevate your business.

Prospect: Let’s connect some other time.

Agent: No problem.

4. One-on-One Consultative Pitch

Here, the salesperson engages in a conversation with the prospect, actively listens to their needs, and tailors the pitch accordingly. The one-on-one consultative pitch is a personalized sales approach that involves a collaborative exchange. It focuses on problem-solving and providing products or services based on the client's needs.

5. Social Media Pitch

These are visually engaging messages crafted for social media platforms. Social media pitches often incorporate multimedia elements to drive user engagement and encourage actions such as sharing content within their networks, clicking a link, or making a purchase.

6. Referral Pitch

This approach taps into the network effect to expand a customer base by sending persuasive messages to the potential customer through the recommendation of an existing client. It leverages the trust and credibility established by the referrer.

Hi [Recipient’s Name],

I am [Your Name], a representative of [Your Company’s Name]. [Referrer’s Name] from [Referrer’s Company Name] is our valued partner who recommended you to us. He/She spoke highly of your company and mentioned how you might be interested in our solution that has benefited their operation.

I would love to elaborate on how our [Product/ Service] can bring similar benefits to [Referred Company’s Name]. Can we schedule a brief call at your earliest to discuss this further? Looking forward to working together.

Best Regards,

[Your Name]

[Signature]

Sales Pitch Template

Hello [Prospect's Name],

I hope this message finds you well. My name is [Your Name], and I represent [Your Company]. I wanted to reach out to you because I believe we have a solution that aligns perfectly with [Prospect's Company] needs.

Identify the Pain Point:

In our discussions with companies in [Prospect's Industry], we've noticed a common challenge - [Briefly mention a common pain point in their industry or a specific issue your product/service addresses].

Solution Offered:

That's why I'm excited to introduce you to our [Product/Service]. Our [Product/Service] is designed to [Briefly explain how your product/service addresses the pain point and the value it brings].

Key Benefits:

Here are a few key benefits you can expect:

• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

Success Stories:

We've had the privilege of working with companies like [Client 1] and [Client 2], helping them achieve [specific result or improvement].

Next Steps:

I would love to schedule a brief call or meeting to discuss how our [Product/Service] can specifically benefit [Prospect's Company]. Are you available for a [phone call/meeting] sometime next week?

Thank you for considering [Your Company]. I'm confident that our [Product/Service] can make a meaningful impact on [Prospect's Company], and I look forward to the opportunity to discuss this further.

[Your Full Name]

[Your Position]

[Your Contact Information]

Examples of Sales Pitch Across Different Industries

For inspiration, use these concise sales pitch examples to elevate your sales communication across different industries.

1. Health & Wellness Industry

Pitches in this industry must focus on promoting products or services that contribute to the overall wellness of the audience. Highlighting natural ingredients and scientific evidence can prove to be beneficial in attracting customers and driving positive results.

How SquadStack’s fully vetted and managed telecallers helped Medfin , India’s leading healthcare provider, increase their appointment booking by 25%.

“We wanted a team who could deploy highly trained agents, set up audits, and have quality checks. SquadStack fulfilled all these needs.”

-Arun Kumar, Co-founder of Medfin

Sales Pitch Example for Health & Wellness:

“Hi [Prospect’s Name], I’m [Your Name], calling from [Your Company’s Name]. I was hoping to connect with you as I noticed your engagement with our company’s website. As you already know, we specialize in personalized fitness programs catering to our client’s unique goals. We have helped 500+ clients achieve their weight goals and improve their overall health. We’d love to create a customized plan for you. Can we discuss your fitness aspirations and how [Your Company’s Name] can support you?”

2. EdTech Industry

In an EdTech industry, the sales representatives must focus on highlighting factors such as personalized learning, efficient teachers, advanced technologies, and interactive content. They must showcase the positive outcomes of past students and institutional advancements.

Aakash + BYJU’s collaboration with SquadStack helped them reach 15 Lakh students within a week.

Social Media Sales Pitch Example for EdTech:

“Hello [Prospect’s Name], I recently discovered that we share a mutual connection- [Connection’s Name]. He/ She has been using our educational technologies in his/ her institute and saw a remarkable 20% increase in student engagement. Since you are in the same business as her, I believe our solution could bring similar results to your institution. Are you open to exploring more? -[Your Name]”

3. Brokerage Industry

Sales pitches in this industry must cater to the financial requirements of the audience. The offering should be able to meet the targeted customers’ investment goals. Showcasing market expertise and building trust can help easily convert leads .

Check out Upstox’s success story of becoming India’s leading investment platform with a 40% increase in account activations by leveraging SquadStack’s services.

“Outsourcing gives us a lot of flexibility. To do anything in-house, you will need a lot of time to scale up and execute things at a faster rate. We found a great partner at SquadStack, who helped us achieve our goals, growth, and targets.”

-Satyartha Srivastava, Customer Success Lead at Upstox

“Hello, I am [Your Name]. I am a broker from [Your Company’s Name]. Our platform provides real-time market insights and low-cost trades, empowering investors like you to make informed decisions. Last month, our customers saw an average return of 15%. Let us help you maximize your investments and elevate your portfolio. How about a brief call this week?”

Go Forth and Make Your Pitches Resonate

As we wrap up this exploration, remember that adaption and continuous refinement are crucial to driving results. Embrace the insights gained, apply them, and let each pitch be a stepping stone toward a persuasive communicator.

Define sales pitch.

It is a concise and persuasive communication that presents products or services intending to convince a potential client to purchase or take a desired action.

Why is a sales pitch important?

It serves as the first impression and sets the tone for further interactions. It helps communicate the uniqueness of a product or service, addresses the customer's need, and aims to persuade prospects to take specific actions.

How do you make a sales pitch?

To make an effective sales pitch, you must first understand your customers' needs. Then, introduce your product or service and highlight its key features that can solve their problem. Close with a clear call to action, and remember to follow up.

How long should a sales pitch be?

Ideally, it should be concise, lasting up to a few minutes. However, the length may vary depending on the context and other factors like the product’s complexity and the audience’s understanding.

What are the techniques one should follow for a successful sales pitch?

For a successful sales pitch, you will need the following techniques: Create an attractive story. Focus on the benefits and not just the features. Encourage action by creating a sense of urgency. Engage with the audience and ask questions. Highlight client testimonials and market expertise. Follow up.

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Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

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12 Sales Presentation Examples That Work & Why

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

5 minute read

helped business professionals at:

Short answer

What to include in a sales presentation?

• Cover slide - a visual hook
• Who we are slide - provides context and demonstrates authority
• Problem slide - covers your prospect’s main pain points
• Solution slide - describes your unique solution to the prospect's problem
• How it works slide - gives basic details about the onboarding and rollout process
• Social proof slide - includes testimonials, case studies, awards, or big client logos
• Benefits slide - outlines the outcomes the prospect can expect
• Next steps - gives the prospect a simple next step to proceed

Why a sales presentation is more than presenting a PowerPoint?

You could say that a sales presentation is only as good as the sales rep presenting it, but that’s only partly true.

People forget about 90% of what you tell them within 2 days (it’s called the Forgetting curve , look it up). And I am guessing that your sales cycle is longer than 2 days…

Even if you’re a rock star, will your star power last long enough to influence the final buying decision? Likely not.

If you’re smart, you rely on your sales presentation content to work for you behind closed doors and serve as your voice when you can’t be there.

Sounds nice, doesn’t it? If only it were so simple.

But most sales presentations don’t work like that. Without you to present them they’re as inviting as drinking warm beer.

My goal for this post is to show you examples of how smart sales teams managed to make sales presentations that sell while they sleep.

Why don’t sales presentations work anymore?

They all look the same.

They’re not (really) personalized.

And they’re static and boring.

We all know sales presentations need to be pretty, but now we're all making pretty much the same presentations. Standing out from your competition is 90% of the battle, and you're losing it.

Worse yet, too many sales teams default to sending generic one-shoe-fits-all sales presentations to all their prospects. I get it, there’s not enough time to justify the high touch.

So what now?

I’m gonna show you sales presentation examples that use interactive multimedia content and personalization to stand out, engage, and win more deals.

NOTE: Based on our analysis of over 100,000 sales presentation sessions I can tell you that moving from static to interactive sales presentation could get you a 146% increase in average reading time and a 41% increase in prospects who read your presentation in full.

Sales presentation examples that close deals

Sales presentation examples are abundant, but GREAT examples are few and far between.

You’re not gonna eat anyone’s lunch if you show up to the competition with the same set of (pretty) tools as all the rest.

When preparing your sales presentation, your priority is to first stand out, second engage, and third drive action.

The examples on my list all do this superbly.

One of these sales presentations brought a 70% lift in SQLs , another drove 2X more demos when used in sales prospecting, and a third was shared with decision-makers within the prospect’s organization 50% of the time .

If you study these examples and apply what you’ve learned - you’re gonna need a bigger pipeline .

Gong sales one-page presentation

Gong can do no wrong. They are masters of sales collateral and sales messaging.

Their sales presentation follows the recomended structure I gave you at the start of this article starting with a UVP and then covering who they are, problem, solution, how it works, benefits, social proof, and next steps.

This presentation has it all. But Gong elegantly rolled up who they are with the problem and solution in a short and easy-to-follow video.

Why separate them when you can merge them into one coherent and persuasive narrative?

Zuora sales presentation

Zuora’s sales presentation is the archetype of a storytelling presentation.

Zuora was one of the first sales organizations to build their sales presentations around a grand narrative which earned this presentation renown as the best sales presentation ever .

It presents a sea change, where the market is transitioning from a product subscription economy.

The presentation outlines a “before-and-after” state of affairs with winners and losers.

Those who embrace the change with the help of Zuora’s solution inherit the earth and those who don’t lose everything and get left behind.

Udemy B2B sales presentation

One of Udemy’s major revenue channels is their B2B operation. It’s a tough market in which they compete with other training and development providers.

Their sales presentation uses dynamic variables to personalize their message to a specific prospect (it’s the content in squiggly brackets).

I specifically loved the personal note that the presentation opens with. It’s a great place to include some of the specific concerns and interests that came up during the discovery call, or based on prior engagement by the prospect.

Here's how you can personalize your sales presentations at scale:

Enterprise sales deck by cprime

cprime’s enterprise sales presentation leads by showcasing that they work with Fortune 500 companies. This form of "social proof" slash "proof of capabilities" is critical for enterprise selling.

Enterprise buyers like knowing that your services are tailored for enterprise and can keep up with BIG requirements. cprime work hard to show they belong in an enterprise’s solution stack.

Only after catering to this do they proceed to break down their solution.

I love how they break complex infographics into chunks that lead your attention with animation.

And I realy love the idea of providing samples of their offering to make it concrete and easy to understand .

Minimalistic sales presentation by ScaleHub

This sales presentation and other interactive sales collateral helped ScaleHub establish themselves in the US market and brought them a steady flow of leads for their pipeline.

Before this they were using the legacy PPTs and PDFs, but moving to this type of interactive content got more engagement, opened the door for relationships to form, and let them build a pipeline fast with relatively few resources.

The presentation is quite a simple one, it’s the text book problem-solution content structure, made leaner and easier to understand with interactive content and multimedia.

Interactive sales presentation by Deliveright

Deliverights sales presentation is an outstanding example of turning a boring topic into an exciting proposition . (we’re talking about a white glove delivery service mind you).

The presentation does a great job of showing how easy and straightforward their solution is through visual storytelling .

I specifically enjoyed their problem slide that effectively creates a persuasive contrast between the delivery process with and without Deliveright.

Personalized sales presentation by Wisestamp

This sales pitch presentation is beautifully personalized . There’s the basic personalization of the prospect’s name and company, but it goes much further…

Wisestamp give their prospect a personalized preview of their product . Yep.

Because the product is an email signature they can populate a signature with the prospect’s information, name, job title, email, headshot and all.

Another great thing this presentation does is segment the message to multiple decision-makers in their benefits section .

Using tabs they can talk to different influencers from one single slide instead of “dirtying” their presentation with multiple slides addressing different people.

Sales proposal presentation by Healthy.io

This sales presentation example, by a heath-tech company, is a peculiar one. It’s rare to encounter a long-form sales presentation, and even rarer to find one that works really well.

But this one works big time.

This presentation enables Healthy’s champion to promote the solution within their organization . This involves persuading multiple decision-makers and influencers which the sales team has no hope of meeting face-to-face.

The long form works well in this situation since it effectively communicates the value of Healthy’s solution to a specialist audience that requires the details to make a buying decision.

AI sales presentation by OctopAI

I love this sales presentation’s cover slide. The grumpy octopus animation just pulls in your attention and the snappy and catchy title complements it perfectly and gets you intrigued to read more.

I am also a fan of their direct approach - outlining the pain point first, hooking you with a sense of risk and urgency. And only after giving you the company and product intro as a segway into the solution.

It’s a great example of a lean and clean sales presentation with no useless noise and some smart use of visual cues that direct your attention and keep you reading through to the end.

Startup sales presentation by Orbiit

This example leads with hard numbers to make a case for their solution. If you have numbers this practice is a good idea since buyers love numbers.

I think this sales presentation does a solid job of painting a full picture of what Orbiit can deliver and how it works.

Specifically, I appreciate the way they demo their service so simply with visuals and explanation text. By the end, you have a clear idea of what they provide, how it works, and the value it brings.

Technical sales presentation by Spot (by NetApp)

This is a good example of a technical sales presentation that targets a DevOps audience.

It uses technical jargon which is usually recommended not to do, but in this case, positions them as peers who know what they are talking about.

This presentation goes after operation managers and C-level executives by pitching their solution as a way to cut costs and shorten delivery times.

They make a compelling case for a very savvy audience and hard-to-please executives.

Product sales presentation by Matics

This sales presentation shows how great design should not come at the expense of great storytelling.

I was impressed by their sharp messaging that goes back and forth between life with and without their product . They make the case for taking action now to reap the benefits tomorrow.

They make sure to counter prospect’s urge to stick with the status quo by reducing the their perceived risk and giving them insight into how their apps work and how rolling out the solution will look like.

It makes digitalization of manufacturing management seem like the easy way forward. They make it feel so simple. It’s inspiring.

Sales presentation templates that work

To make your content creation fast and easy I’ve brought you some of our best sales presentation templates . They'll help you set up a top-tier deck in less than an hour.

These templates apply the effective storytelling structure that worked for most of the examples on my list. They all use interactive design that makes you stand out, engage prospects, and help them take the next step.

Each of these templates was tried and tested for every device or screen size.

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]

Updated: January 28, 2020

Published: April 09, 2019

Calling a sales presentation a "pitch" is a little misleading.

In baseball, good pitchers strike batters out. But in sales, a successful pitch is one that connects -- and gets hit out of the park.

As a pitch, however, good selling is something of an art form. People want to be told a story, to understand how your value proposition is going to mesh with their business and enhance it. How you accomplish that is up to you.

But along with the art of sales is a bit of science. The types of information most likely to convince a person to buy, or help them understand what you're talking about, can be broken down to zeroes and ones.

For example, did you know 40% of people respond better to information in visual form than when it's written? Or that the best presentations are two-thirds stories?

What is a sales pitch?

The sales presentation is where a huge part of this work gets done. Though you'll be speaking with your prospects about different concerns and questions on the phone, a sales presentation may be the best chance you have to put all your cards on the table and demonstrate exactly why your service is perfect for the prospect.

This infographic from PPTPOP breaks down the six essential elements of a successful sales presentation and includes examples from other companies' winning pitches .

From limiting the service offerings you recommend for a particular customer to ease their decision, to the types of proof you should include to demonstrate your product's worth, these helpful tips will help juice up any sales presentation.

Read on for tips on creating the perfect sales presentation, or skip to the infographic here .

Structure of a Sales Pitch

• A Stellar Cover Slide
• A Value Proposition
• A Powerful Story
• Enticing Solutions
• A Clear Call-to-Action

1. A Stellar Cover Slide

Your cover slide should reflect your company stance and industry. Your audience needs to "get it" instantly. Since 40% of people respond better to visual information than plain text, Google , Flickr , Unsplash , and Fubiz can be great sources for images that immediately boost your pitch.

2. A Value Proposition

What do you do? Summarize the value of your promise to deliver to prospects, and explain why they should buy from you. To help hone your value proposition, try using the "VP" formula:

[Company name]

helps [target audience]

with [services]

so you can [benefits].

Still not quite breaking through? Check out these examples of great value propositions:

• Geekdom - "We're a new kind of collaborative workspace where entrepreneurs, technologists, developers, makers, and creatives help each other build businesses and other cool things together."
• Airbnb - "Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world."

3. A Powerful Story

The most successful presentations are 65% stories. Present your story and your team to humanize your company and increase likeability.

Make sure you include the reason why your company and product came to be. Tell your audience what motivates your team to wake up and work every day. And offer tips that are personal and will make your audience smile, like, " John eats fast and makes things work. "

4. Enticing Solutions

First, focus on your client's problem. Here's how Airbnb did it:

Airbnb's first pitch extract: "Price is an important concern for customers booking travel online. Hotels leave you disconnected from the city and its culture. No easy way exists to book a room with a local or become a host."

• Problems - Price, convenience, access
• Aspirations - Have choice, unique experience, make money renting your place

Then, break down your value propositions into solutions tied to the benefits your clients want. Examples of benefits are, " Make more money and grow your business, " " Look good and impress, " and " Save time and money. "

How to list your solutions:

• Don't give too many choices
• Communicate results customers will get
• Make it easy and quick to understand
• Give examples that demonstrate your product's value.

The proofs you'll provide have to answer this question: " How do I believe you? " You should also:

• Add testimonials - They highlight what clients love about doing business with you. Use real client's pictures to enhance credibility impact.
• Share research data - Use expert quotes and findings that tie to the benefits of the product you're offering.
• Compare your products vs. competitors - Show your audience how you're better.
• Provide extra benefits - Offer a money-back guarantee, free trial, or free shipment to show and earn confidence.

6. A Clear Call-to-Action

A call to action is a simple command directing customers to take action (buy, start a free trial, sign up for our mailing list). To make your call-to-action even more enticing, include these sensory words to enhance your pitch .

Creating a Sales Presentation

• Build rapport with your audience.
• Lead with solutions.
• Include case studies.
• Ask for feedback.
• Be open to questions.

So, you're ready to create a sales presentation ? Here are some tips to keep in mind.

1. Build rapport with your audience.

If you want to give a successful presentation, you need to connect with your audience . Start out the presentation by addressing the audience and by appealing to them. This can be done by asking about their business (e.g., a new product launch or announcement).

2. Lead with solutions.

What's the biggest pain point your product or service will address? Start your presentation by providing the solution right off the bat. Not only will this capture your prospect's attention, but it will also keep them engaged and hungry to learn more about what you and your company have to offer.

3. Include case studies.

How can you support the solution you provided? Show the prospect how that solution can be applied. Case studies allow you to highlight specific aspects of your product or service that will positively impact the prospect's company. This helps you build credibility and further develop trust.

4. Ask for feedback.

It's important to connect with your audience and make sure they're engaged in your presentation. For example, you could ask, "Does this make sense?" or "Do you see how this would work for you/your team/your company?" Asking for feedback ensures that you're on the same page.

5. Be open to questions.

Let your audience know that they can ask questions at any time. Be aware of your audience and their reactions throughout the presentation. Sales strategist, Marc Wayshak , recommends, "Whenever a prospect interrupts you -- either with a verbal remark or subtle shift in their facial expression or posture -- stop immediately. Acknowledge the interruption, and welcome the opportunity to explore it with the prospect." You'll provide even more value to the prospect by addressing their questions and concerns during the presentation.

Your pitch is the fastest and easiest way to set yourself apart from your competitors. Make sure it pops with these tips -- and see the difference in your quota results.

Looking for more? Check out these sales pitch examples next.

Don't forget to share this post!

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5 Sales Pitch Examples (and How to Craft Your Own)

Learn more about the core elements of a good sales pitch and review sales pitch examples that do things right — and wrong.

Elyse Archer

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We’ve all had to put up with pushy salespeople. I used to be one. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships.

As a sales professional, you don’t have to coerce or pressure. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. That begins with your sales pitch.

What you’ll learn:

What is a sales pitch, why are sales pitches important, what are the core elements of a sales pitch, what are the types of sales pitches, what are the do’s and don’ts of sales pitches.

• What are some sales pitch examples based on different scenarios?
• How do you craft your own sales pitch?

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A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. However, this doesn’t mean it’s all about you or your sale. A sales pitch should focus on your prospect and their needs. In other words, how your product solves their problems.

Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process . You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage.

They help you hook the right customers — those who would benefit most from what you have to offer. The right customer will buy what you’re selling, use it, and be better for it. Why? Because you’re not just pitching a product, you’re pitching a solution.

A strong sales pitch also gives you the opportunity to listen, ask questions that showcase your experience helping similar prospects, and share information the prospect can’t find on their own.

Good sales pitches are helpful, specific, and unique. They lead prospects to a clear next step. Your energy and pitch intent are just as important as what you say, so a helpful attitude focused on your prospect’s best interest should guide you.

Successful sales pitches:

• Use a unique, personalized opening. This will help you stand out from generic pitches and show the customer you’re focused on them.
• Acknowledge your prospect’s pain points or goals. A sales pitch should always focus on your prospect and their needs first.
• Include solutions backed by data. This gives your pitch more credibility and helps to build trust with your prospect.
• Close with next steps. Set the stage for further conversation and a future relationship with your prospect.

There are many types of sales pitches, and they vary based on the steps of your sales process and channels used. You can also tailor your pitch for all types of settings, such as:

• Trade shows
• Networking events
• Sales meetings
• Over the phone
• Social media
• Live or recorded videos and webinars

According to Salesforce’s State of Sales Report , 34% of deals are closed with a combination of both virtual and in-person touchpoints, while 32% are closed using only virtual channels. It’s likely that you’ll have to lean on more than one channel or pitch technique to close a deal, so it’s important to think about what these touchpoints might look like. For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close.

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Depending on your product and industry, your full sales cycle may cover several types of pitches before the final close. No matter which stage you’re in or what channel you’re using, here are some proven guidelines for an effective sales pitch.

• Focus on your prospect’s point of view. Don’t make it all about you. This will help you build a more authentic relationship with the client.
• Be concise. Don’t ramble. Not only will this help you come off as confident and professional, but it shows that you are knowledgeable about your product/service.
• Share who your customers are. Don’t keep secrets. Transparency is huge for building trust and credibility. If you’ve helped similar customers, share that with your client.
• Relax and ask questions. Don’t be aggressive. No one likes a pushy salesperson. Instead, try to understand their point of view and offer ways to help.
• Support your pitch with examples of success supported by visualizations. Don’t bog down presentations with words. An engaging pitch will hold your prospect’s attention and make it memorable.
• Tell a story. Don’t speak in bullet points. The more you can draw your prospect in with a story they can relate to, the more impact it will have.
• Use AI to streamline your sales pitch prep and follow-up. Don’t rely on outdated tools. Better tools will make you more efficient, help you stay organized, and keep you on track.

Sales-pitch examples for different scenarios and channels

Below are three good and two bad sales pitch examples. Many come from my own experience as a sales coach and business owner.

Good: Written note to a cold prospect

The message below could be sent via email, LinkedIn, or any other digital channel. In fact, it’s also the type of language you can use when meeting a potential customer at a networking event.

“I saw [prospect company’s] latest public update on [a project]. Based on the research we’ve compiled about [emerging customer preferences in your industry], I have an idea that could help you [solve your problem or reach a goal]. Would you like to connect to see if this could work for you? Let me know when you’re available for a 10-minute conversation so we can discuss more. In the meantime, I’d be happy to share a case study about how we [helped a similar client with a similar issue.]” 

This pitch works because:

• It has a unique opening.
• It’s specific to the prospect.
• It includes a next step.

Good: Voice message sent via LinkedIn

One day, I logged into LinkedIn to see something novel in my inbox: a voice note that stood out among the written messages. I was intrigued and listened right away. Undeniably, hearing someone’s voice on a digital platform made it feel more personalized. This person used LinkedIn to their advantage intelligently; they connected with me without being pushy or going straight for the close. (You could use the script above to guide the content of your voice message.)

• It stood out on a popular channel.
• The message was personalized.
• The pitch wasn’t all about the offering.

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Good: Pre-recorded personal video

Every day, my team and I receive multiple pitches for the podcast I host. One still stands out to me after more than a year — a person who took the time to record a personal video. In it, he shared why he loved my podcast and pitched his boss as a guest. However, it wasn’t all flattery. What impressed me most was the level of research he did to customize his pitch to my show and its goals.

• It built an immediate connection.
• It was customized.
• It suggested clear next steps.

Bad: Automated, group-blasted LinkedIn message

“Hi. Did the last hire you made have you scrambling to put out fires? If the quality of your talent is lacking, we may have a solution for you. Our virtual assistants are vetted via testing and go through a rigorous assistance rotation with our managers and executives before they’re added to our roster. Take a look at our database and rates: [link].”

This pitch does not work because:

• It’s not personal.
• It relies too heavily on technology and not enough human connection.

Bad: In-person elevator pitch

“Hi, Ms. Archer. Sorry to bother you, but I wanted to share some information about the latest [version of your product offering.] We fixed issues that came to us as feedback from customers like you and added [new features.] Can we meet for lunch to discuss?”

This pitch will not work because:

• It doesn’t focus on the prospect.
• Its tone is “salesy” and superficial.
• The next step is too aggressive for an initial in-person meeting.

How to craft your own sales pitch in 5 steps

Now that you know the key components of a great sales pitch, what to avoid, and how to use different channels to your advantage, it’s time to craft your own pitch.

1. Research clients to find opportunities to help

Above all, the best pitches are service-oriented. Personally, I like to read through client testimonials to remind me of how my offering has helped clients realize big improvements. Think of success as helping prospects address pain points and achieve goals.

2. Put yourself in your prospect’s shoes

Think about your prospect (or group of segmented prospects with similar profiles). Consider what’s likely on their mind. The goal here is to think from their point of view, not yours. What would make them pause in their busy day to take notice of your offer and its benefits to them?

3. Customize your message

Your pitch should be specific and, whenever possible, customized to each prospect. You’re more likely to see success with a highly personalized pitch than with a one-size-fits-all approach that doesn’t consider your prospect’s unique needs or goals.

4. Always provide a next step

At the end of your pitch, explain what the prospect can expect. This includes a next step if they agree your pitch is a great fit for them. Depending on where your prospect is in the sales cycle, each pitch will have a different goal or next step. This might be scheduling a product demo, reference call, or closing the deal .

5. Test and refine

Each time you pitch, you’ll learn more about what works and what doesn’t. Keep track of your results so you can evolve your process and improve the experience for your customers. Pay attention to the types of pitches that bring you the most success, and lean into your unique strengths as a sales rep to pitch more effectively.

Leverage these sales pitch examples & tips to create your own

The most effective sales pitches come down to a few things: they’re service oriented, personalized, transparent, efficient, and focused on building relationships backed by credibility and trust. Whether you’re working to improve your sales pitch or just starting to test the waters, the right tools and coaching will help you automate parts of your sales process, improve your techniques, and be more productive so you can close more deals.

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Elyse Archer is the founder of Superhuman Selling and She Sells. Elyse helps entrepreneurs and sales professionals leverage their natural gifts and build wealth. She is also an international keynote speaker and host of She Sells Radio, where she shares best practices from female sales leaders who ... Read More have accomplished extraordinary goals. Elyse is a 2X Salesforce Top Sales Influencer and has been featured in Forbes and Inc.

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The 7 Greatest Sales Pitch Examples We’ve Ever Seen

“What does your company do?”

“Why would I switch over to you?”

“I wish there was an easier way.”

When a prospective customer says something like this it’s a sign of purchasing intent. They’ve thought about buying. They need a new service, a new product, a new solution .

The only question is: who are they going to buy from?

When you see the buying signs from a potential customer you need your sales pitch ready. A strong sales pitch could be the difference-maker that ensures the answer to that question is ‘you’.

What is a sales pitch?

A sales pitch is a planned line of talk that salespeople use to persuade people to purchase a product or service. A sales pitch is a commercial for your business that tells your prospective customers why they should buy from you.

A sales pitch can be:

• An introduction of a product to an audience that knows nothing about it
• An expanded description of a service that an audience has expressed interest in
• A planned presentation designed to initiate and close a sale

In this post you’ll learn:

7 Sales pitch examples to help you sell better

• What makes a successful sales pitch

What does a good sales pitch look like in action? Below are 7 sales pitch examples that can help you sell.

• The art of storytelling (Tommy Boy)
• It’s not what you think it does, it’s what it actually does (Mad Men)
• Understanding your customer’s needs (The Wolf of Wall Street)
• Don’t sell a product, sell an experience (Mark Cuban)
• Sell with social proof (42)
• We don’t just solve your problems, we create your customers (ActiveCampaign)
• Show, don’t tell (DoorBot)

1. The art of storytelling (Tommy Boy)

All jokes aside, there are few better ways to create a memorable connection than by telling a good story.

If “ Tommy Boy ” were real life, I don’t think Helen would forget her encounter with Tommy and his ‘pretty new pet’.

Tommy’s pitch is silly, but it’s effective. Instead of begging Helen to turn the fryers back on, or explaining to her the extent of his hunger and how the chicken wings would solve his problem – he tells her a story.

He makes an early connection, brings in a visual, and ties it all together in the end. It’s not obvious at the start, but Helen is the hero of the story – she has the power to solve his problem and does.

Stories are 22x (!!!) more memorable than facts alone. Stories cause “invisible thinking”, or the state where individual thought ends and the story takes over for your brain.

Tommy’s use of the dinner roll (while unorthodox) makes his story even more memorable. Visuals are processed 60,000x faster than text and are easier to remember!

2. It’s not what you think it does, it’s what it actually does (Mad Men)

Peggy knows the value of a good story. The story’s main character is a younger version of herself, but the hero is still the customer, Peggy’s mother.

She makes a connection– Popsicles aren’t just a frozen treat on a hot summer day. They’re delicious, but it’s more than that. It’s a ritual. It’s an experience. It means something to the customers. It’s love.

Don’t underestimate the buying power of emotional response. Emotional factors account for up to 70% of economic decision-making .

Peggy’s pitch is practiced, but it’s human. She pauses and lets her prospect respond, then goes on to emphasize that a Popsicle is more than meets the eye. She knows that what a popsicle means is different than what a popsicle does.

Marketing positioning consultant April Dunford recently touched on this topic at the Chicago-based conference, Content Jam . In her presentation, she shared a story about how her company’s “database” wasn’t selling at all, despite the incredible insight it could bring to businesses through data analytics.

The problem was that it wasn’t really a database at all! It was a business intelligence tool.

They reframed their sales pitch to what the product actually did. The result?

A massive increase in sales and eventual acquisition.

3. Understanding your customer’s needs (The Wolf of Wall Street)

It’s not about you, it’s about them and what they need. ( Source )

Your potential customers don’t care about you, your story, or even your product. They care about themselves and their problems.

• Can you solve their problem?
• Can you meet their needs?
• Can you help them?

This short (but powerful) sales pitch in The Wolf of Wall Street (2013) teaches us a valuable lesson: don’t sell the product, sell the future where your prospect’s needs are met. Similarly, when you prepare a  proposal  after your pitch, it’s crucial to ensure it resonates with these identified needs, presenting your solution as the perfect fit for their unique challenges.

“Last year over one million quarter-inch drills were sold—not because people wanted quarter-inch drills but because they wanted quarter-inch holes. When you buy an automobile you buy transportation. When you buy a mattress you are buying comfortable sleep. When you buy carbon paper you are buying copies.” – Leo McGivena, Publicity Manager of “The Daily News” (1947)

Brad didn’t sell the pen – he sold the ability to write.

• Don’t sell the drill, sell the beautiful painting hanging on the living room wall
• Don’t sell the car, sell the freedom of the open road
• Don’t sell the mattress, sell the feeling of waking up after a great night’s sleep
• Don’t sell the paper, sell the phone ringing off the hook because everyone has seen your flyer

Take it from Jordan Belfort himself,

“The real answer is, before I’m even going to sell a pen to anybody, I need to know about the person, I want to know what their needs are, what kind of pens do they use, do they use a pen? How often do they use a pen? Do they like to use a pen formally, to sign things, or use it in their everyday life?

The first idea is that when you say ‘Sell me this pen,’ I want to hear [the salesman] ask me a question. ‘So tell me, how long have you been in the market for a pen?’ I want them to turn it around on me and start asking me questions to identify my needs, what I’m looking for.

And if you do that, people don’t know what to do. Next thing, he is answering, and now I’m controlling the conversation, finding out exactly what he needs.” – Jordan Belfort ( Source )

4. Don’t sell a product, sell an experience (Mark Cuban)

Mark Cuban used this sales pitch in his first few months as the owner of the Dallas Mavericks ( view here )

Mark doesn’t list the features of attending a Dallas Mavericks game:

• Competition
• Entertainment
• Expensive parking
• Display of amazing athleticism
• Overpriced concessions
• A (potentially) life-changing halftime show
• The kiss-cam

He talks about what it means to come to a game. It’s an experience.

It goes beyond what you get at the movies or at McDonald’s. It’s a priceless memory that you make with your family. Don’t settle for the status quo, go out and do something! Experience something.

Consumers are moving from a “society of stuff” to a “society of experiences”. In a recent study by Expedia , 74% of US respondents said they would rather spend money on experiences than products.

The experience of the product or service is now more important than the product itself– so don’t sell the product, sell the experience of the product! Sell the feeling and the memory. That’s what people will remember.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

5. Selling with social proof (42)

Only 18% of buyers trust and respect salespeople.

According to a study by SurveyMonkey , 65% of consumers say that trusting a brand has “a great deal” or “a lot” of influence on a purchasing decision. Another 27% of consumers said trust had at least “some” influence.

This presents a challenge for the salesperson: how do you establish trust in a sales pitch when 80+% of consumers don’t think you’re honest?

One answer is social proof.

A movie trailer is a visual sales pitch designed to build excitement and drive attendance to the movie.

Consumers know this and want a little more evidence that the movie they’re going to spend their time and money on will be worth it.

Enter social proof. In the above trailer for “42”, we’re told that it’s the #1 movie in America. We’re then told how great the movie is through the words of critics:

• “Full of grit and edge”
• “A must-see film”
• “Will make you believe in heroes again”

These reviews of the movie are social proof – outside evidence that the movie is worthwhile.

Pro tip: Arm all of your sales development reps (SDRs) with this kind of content to use in their relationships.

When you use social proof in a sales pitch, you’re saying to the prospect, “Don’t take it from me– take it from people who have already bought it and found it useful. ”

91% of 18-34 year olds trust online reviews as if they came from their trusted friends. Consumers read an average of 10 reviews before feeling comfortable enough to purchase.

Social proof can take the form of:

• Customer testimonials
• Stats on customer satisfaction
• Expert opinions
• Number of customers served

6. We don’t just solve your problems, we create your customers (ActiveCampaign)

The above is a sales pitch from ActiveCampaign’s outbound business development representative (BDR) team.

This sales pitch goes beyond solving your customer’s problems.

• It takes the solution to those problems and shows further benefits
• It’s customer-centric by focusing on the customers of the potential customer
• It uses the 85,000+ customer base as social proof
• It’s concise
• It allows for variation depending on the prospect’s business and pain points
• It features the negative reverse-selling tactic of objecting to your own pitch

“This isn’t a fair setting to us or your team given the importance that this has for you or the organization.”

It might seem backward to minimize the importance of the sales pitch during the sales pitch, but it builds credibility with the prospect. It shows the prospect that you understand their point of view and begins to build trust.

7. Show, don’t tell (DoorBot)

Jamie Siminoff, founder of Ring, shows off his product to the sharks on ABC’s Shark Tank

Recognize this product? You might know it by a different name now. You might even have one! In February of 2018, Ring (formerly DoorBot) was bought by Amazon for $1 billion .

So it might be surprising to learn that DoorBot’s pitch on Shark Tank ended without a deal, but it all worked out for Jamie in the end.

Deal or no deal (wait, wrong show) this DoorBot pitch shows it all:

• Show the problem
• Show the solution
• Show the reliability
• Show the opportunity
• Show who’s at your door

Jamie doesn’t start by asking the sharks,

“Don’t you hate when you don’t know who’s at your door?”

He knocks at the door and they ask who it is. He shows them the problem before he’s told them anything about the product!

Once the problem is established as real and relevant, he shows the solution. His product is reliable, and he proves it. Even Aaron Kaurse, Scrub Daddy’s founder , did the same.

Then he connects it all together with a story. Every home has a doorbell. The doorbell hasn’t changed in 100+ years. Millions of homeowners are spending billions of dollars on home products that connect to smartphones.

In a few sentences, he shows the opportunity.

Ernest Hemingway wrote,

“Show the readers everything, tell them nothing”

What makes a successful sales pitch?

There are 4 rules to craft a successful sales pitch:

• Focus on your customer, not on your company
• Frame the pitch as a story
• Practice your pitch but don’t rehearse it

1. Focus on your customer, not on your company

Your sales pitch needs to focus on one thing: What you can do for them .

Nobody likes “being sold” to. When you push a sale that’s focused on how great your business is, you create a situation in the prospective buyer’s mind where you’re the winner and they’re the loser.

Instead, focus on your customer.

• “Our product is revolutionary” → “You’ll save hours every week to focus on other areas of your business.”
• “Our customer service is fantastic” → “You’ll never wait for a support rep”
• “We solve the problem by…” → “You’ll never have to worry about those problems again.”

A recent study by Edelman shows that 81% of global consumers (80% of US consumers) say that trusting a brand is a deciding factor in a purchasing decision.

“We’re returning to the way people have ALWAYS wanted to buy from us – person to person. Humans buy from humans. And now you have the opportunity to humanize your company and join in the commercial renaissance, too.” – Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins

2. Frame the pitch as a story

Stories help you sell.

Stories connect us to our humanity. Yuval Noah Harari, author of best-selling books Sapiens and Homo Deus , asserts that humans owe their rise, in large part, to storytelling.

“Yet in truth, the lives of most people have meaning only within the network of stories they tell one another.” – Yuval Noah Harari in “Homo Deus”

How do stories help you sell?

• Stories activate areas in the brain as if you were experiencing them in real life– stimulating emotional response, and sticking in your memory
• Consumers rely on emotions more than information when evaluating brands
• 63% of attendees remembered a story from a presentation while 5% remembered a statistic

The key to crafting a memorable story is problem-solving . Your customers have a problem or pain point. Your offer is the answer to that problem. Tell the story that describes their problem and how they solve it with your offer.

“If your story describes their problem better than they can describe it themselves, they will automatically assume you have the best solution.” – Chris Orlob of Gong.io

This is your unique selling proposition (USP) . Your USP describes the benefit of your offer:

• How you solve your customer’s problem
• The result of solving the problem
• What distinguishes you from the competition

Your sales pitch story is about them , not you. Ann Handley said it best,

“Make the customer the hero of your story.”

3. Prove it

Support your sales pitch with results. Your story tells the prospect about the results of your product or service. Show them the effects of using your solution.

What qualifies as reliable proof?

Testimonials give your potential customers proof from their peers that your solution works.

• 84% of people trust customer reviews as much as their own friends
• 90% of people trust recommendations from a peer, 70% trust recommendations from someone they don’t even know

Customer success results give your potential customers measurable proof, and help set expectations.

• In 2017, 78% of consumers used case studies to research before making a purchase
• Results help potential customers imagine themselves in a future scenario where they experience those results

Social proof

• Naveen Amblee and Tung Bui’s study reveals that the presence of social proof makes products twice as likely to be purchased than without it.
• Media mentions, integrations, ratings, and reviews make you credible through third-party validation.

4. Practice your pitch but don’t rehearse it

If you practice your sales pitch beforehand, you’ll sound confident and knowledgeable. You don’t want your potential customers to think that it’s your first time going through it. If you sound like you trust what your pitch says, so will a potential customer.

On the flip side, too much practice can make your sales pitch sound rehearsed. If your pitch sounds like something that a million other people have heard before, it can make you seem inauthentic and make a potential customer less interested in listening.

What’s the difference?

Practiced means:

• Conversational
• Knowledgeable

You know what you’re saying and where you’re going. But practice also means accounting for variation.

A practiced pitch allows for changes to certain aspects of the pitch based on:

• The situation
• Your prospect’s business
• The prospect themself

A rehearsed sales pitch is:

When the pitch crosses into ‘rehearsed’ territory, the sales rep focuses more on word order and less on the prospect. There’s no variation or conversation, no going off-script. There’s only the next line. One way to overcome this is by becoming a true product expert. That starts with product training but also requires extensive conversations with SMEs and/or hands-on product use.

As Chris Orlob said,

“Your language will get you relegated to the person you sound like.”

If you talk like an executive, you’ll get to talk to one. If you talk like a sales rep, you’ll have to try to sell to someone with no buying power.

A quick note on cold calls

Thinking of sales pitches only in terms of the “ cold call ” can be a huge mistake.

In a cold call scenario, you only have (maybe) 30 seconds to get their attention.

Likely, less than 5 seconds if they don’t already know you.

Following the examples above or using some “template” over and over might get some results, but not anything to write home about.

Below are the 4 core aspects of your cold sales calls more compelling.

Conclusion: Make your sales pitch more human

Successful sales pitches make a connection on a human level:

• Storytelling
• Authenticity

The examples above use these in some capacity to make a connection with their prospects.

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Our customizable CRM lets you keep track of each lead and customer as they move through the sales funnel. It includes features like:

• Lead scoring
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• E-commerce integration

And much more. Interested in seeing how ActiveCampaign can improve your sales performance? Try it out for free today, or request a demo .

“There are 3 major components in play when you are trying to engage with a potential buyer. The first is empathy. You need to let your buyer know you understand their challenges.

The second is credibility. You also need to let your buyer know you have enough information at hand that a conversation with you would be valuable.

Finally, you need to arouse curiosity. If what you have articulated is not interesting then all the rest goes out the window. Humans win in the conversation game. Remember that.”

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Sales Pitch Examples: The Best Presentations and How to Make Your Own

When you try to persuade someone to buy your product or service, you typically launch into an elevator pitch also known as a sales pitch. But it’s not all about the words you say – the visuals matter too.

After all, visuals have been found to stimulate thinking and improve learning environments . Visual explanations can also improve the coherence of an argument.

So chances are, the person receiving your elevator pitch or sales pitch presentation will understand and recall it better with images.

By studying these examples of sales presentations on the web and using well-designed templates, anyone can create winning sales pitch decks . Here’s how.

If you want to start right away, and move beyond a simple elevator pitch to create a successful sales pitch, sign up for a free account on Piktochart  to access our pitch deck maker .

No graphic design experience is needed, and you can easily create a successful pitch deck within minutes. Easily choose from various visual formats such as presentations , reports ,  infographics , posters , brochures , and more by editing a template from here .

Top sales pitch examples

First, let’s take a look at examples of sales presentations created by companies across diverse industries.

This good sales pitch example is pure eye candy, carefully balancing minimalism with playfulness. It points out that Front had a headstart over its competitors in providing solutions to its target market. It also presents graphs and charts , projections, and a roadmap .

Front used this deck to gain its Series A funding round, and it has since been viewed more than two million times across different platforms, including SlideShare and Medium.

Less than two years later, Front posted another pitch deck , this time for raising a Series B funding round of $66 million.

Buffer says it used this slide deck to raise half a million dollars.

Of course, it’s the product and customer base that attract funding money. But in this short 13-slide pitch, Buffer’s pitch included facts, and social trend predictions by experts and focused on how its product solves a problem.

AgriMORE’s presentation is best viewed as a video, as it comes with an audio explanation of each part of the pitch.

Apart from being visually attractive, agriMORE’s sales pitch presentation has clearly labeled images to help the audience follow along. An icon for one of its stores, for example, comes with a clear ‘shop’ label.

Such visuals work when they improve the audience’s understanding of a sales deck, not distract from it. They enrich the story that the speaker is trying to tell.

How Google Works

Eric Schmidt’s SlideShare sales pitch presentation on Google’s origin story begins like a child’s book. A slide shows an illustration of two people, along with the narration:

“When Jonathan and Eric arrived at Google, we thought we knew all there was to know about running successful businesses.” But they eventually realized just how wrong they had been, which served as a way to pique the reader’s interest to read on.

Aesthetically, this sales pitch example works because of its design consistency, using the same drawing style and Google brand colors throughout.

It uses visual context, placing slides amidst graphics of containers and freight activity. The overall picture is that of a cargo terminal island, reflecting the environment in which Navis’ solutions are deployed.

This sales pitch example begins by focusing on the company’s key strengths – its long industry experience and the credibility of its team.

Microsoft Dynamics

One part of this sales pitch presentation that truly leaves an impact is the way it provides space for product demonstrations.

Microsoft also clearly discusses customer pain points and presents its solutions. It also mentions the benefits of using their platform, thus allowing the target audience to visualize how easy their work would be if they used Microsoft’s CRM.

If you work in online marketing, the chances are high that you’ve stumbled upon the SEOmoz blog. The company’s founder, Rand Fishkin, used this pitch deck in July 2011 when raising funds for Moz.

This sales pitch example tells a story, from how Moz started and gained customers to how the digital marketing space has evolved and given rise to new problems for marketers and businesses.

It’s also straightforward and presents information on its balance sheet, business risks, and opportunities transparently.

Elements of a Successful Sales Pitch Presentation

If we take the sales pitches above, we’ll see a few things they share in common. These are elements that tend to contribute to the success of a successful sales pitch presentation .

Thorough research

The slides tend to contain data related to the industry and product, along with research citations.

Navis, for instance, provides information on the number of cargo containers shipped in every continent in 1990, and 2010 and includes a 2020 prediction.

The SEOMoz pitch deck presents data on web marketers’ analytics challenges, industry practices, as well as threats.

Visualizing data

It’s not enough to have good data. Facts should be presented in a way that the audience can easily understand and remember.

You can typically accomplish this with graphs, charts, or infographics.

One sales pitch example that visualizes data well is that of Front. The graphs use contrasting colors for different data sets and highlight the data points the presenter wants to emphasize.

Keep in mind that some charts and graphs work better than others, depending on what information you want to emphasize.

To understand which type works best for your sales deck, check out this guide to data visualization .

Starting with the problem

Consider how agriMORE begins its presentation: “Would you like to know the exact origin of the fruit and vegetables available? And how to distinguish products seemingly looking the same as one another? Whether the packaging is produced sustainably?”

Buffer, on the other hand, asks: ”How do you use social to drive traffic?” That’s a problem many marketers want to solve, especially since the answer keeps changing due to evolving tech trends. Both sales pitch examples place the presenter in the audience’s shoes. They also use both language and visuals to illustrate the problem.

By establishing the problem early on, these sales pitch examples set the stage for positioning their product, service, or idea as a solution.

To an extent, they also mimic the structure of a short story – beginning with the conflict, offering context, and ending with a potential resolution.

Establishing credibility

Early in their sales pitch presentations, the companies explain to the audience what makes them trustworthy.

They establish their credibility in different ways, such as by noting their decades of experience in the industry, their extensive global clientele, and the praise their products or services have received from industry experts.

What if your company needs no introduction? Your product or service still does.

Microsoft is a global name, but its pitch still aims to establish credibility by showing that its CRM is used by more than 30,000 companies or two million people in more than 80 countries worldwide.

Providing examples

Be it pictures or product demonstrations, examples are a great way to help the target audience envision how the product or service will solve their problems or satisfy their desires.

The agriMORE presentation is a great example of a sales presentation that provides examples based on customers’ daily experiences.

Google’s presentation also gives concrete examples of the company’s culture and employment philosophy.

Visual consistency

Once the sales pitch presenters chose a visual style, they stuck with it.

For Google, it was using pencil-like drawings; for Navis, it was structuring the presentation around a cargo terminal island. For Front, it was a delicate but sufficient balance of playfulness and minimalism.

The presentations also use a consistent color palette throughout. Google, notably, used only its brand colors in its presentation.

Create a winning sales presentation

Now that we’ve looked at some sales pitch examples and considered the elements that make them compelling, let’s walk through how to put a sales presentation together, using the template below.

1. Begin with an interesting title and/or subject line

Don’t just write a title or subject line such as, “Sales Pitch for XXXXXXX.” Depending on your industry, your title can contain a matter of fact, a question, or even an assertion.

For instance, the Streamline presentation is entitled, The New Standard in Blood Tubing .

How Google Works is also an effective title. Because Google is known as one of the top companies to work for, it does not need an attention-grabbing headline.

2. Explain what the sales pitch presentation contains

By starting your sales pitch with the agenda, you let the audience know what to expect.

You also give them an idea of how long the sales pitch will be.

So, if they know the sales pitch deck is roughly 20 slides long, they’ll be prepared to give their full attention to exactly that number of slides.

The last thing you want is for your audience to start wondering – midway through the presentation – whether or not you’re almost done.

3. Describe your business

This ties together with establishing credibility early on in the presentation.

You can tell people about your brand’s origins, the experience of its leadership team, and your clientele.

Research offers a tip for encouraging people to trust you .

First, demonstrate your capability. Then, show them you’re relatable. This technique can work both for people and businesses, and you can apply it in your ‘About Us’ slide.

4. Explain your mission

As the template above suggests, provide mission statements that answer the following questions:

• How are you making your customer’s life better?
• What problem are you solving?

You can also add a third mission statement that’s inspirational. For example, here’s an excerpt from The Atlantic’s mission statement:

“The Atlantic is America’s leading destination for brave thinking and bold ideas that matter.”

Here’s Coca-Cola’s mission:

“To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference.”

The inspirational and relatable statements reflect the need to add a personal touch to gain the audience’s trust.

5. Explain the benefits of your product or service

These slides provide a concrete answer to how you can improve your customers’ lives. Illustrate the benefits by providing concrete examples.

Remember to distinguish between product features and benefits. In the Microsoft sales pitch example, the CRM dashboard and the reporting features make data tracking and analysis easier.

This provides the benefit of staying updated on customer and prospect status, as well as gaining new insights and identifying potential target markets based on the data.

In short, features are product- or service-centric.

On the other hand, benefits focus on how the customers will use the product or service, and how their businesses or lives will improve as a result.

6. Introduce the team

Before you buy a product or service, you typically try to know more about the company that’s selling it; through internal investigation, market research or customer stories. 

This is especially true with B2B contracts, and even more applicable to those with a larger value proposition.

Therefore, make all of this part of your sales pitch deck brief. The best sales pitch will add a short, professional description and links to social profiles to show potential customers that they are credible.

Finally, the price. Never start with this, by the way.

Share the various price options within your sales pitch framework once you’ve convinced your customer you can add clear value (through one key value prop or several) to their business or lives, and solve the prospect’s challenges.

8. Next steps for your sales pitch 

What does the audience need to do next? What are the follow-ups? Will you be arranging a demo or negotiating a contract? Will you run a trial? This is where you explain the next steps.

At this point, you want to lower or remove the barriers to closing a deal – so keep the next steps simple for your potential customers.

9. Thank your audience

Maintain goodwill by thanking your audience for reading or listening to your sales pitch presentation. Now is a good time to invite them to ask any questions they may have.

Make your own sales pitch presentation

If you think the template above is a good fit for your company’s sales pitch, you can access it here to edit it.

If you prefer something more formal, try out this sales pitch template :

On the other hand, for a friendlier approach, you can use this other sales pitch presentation template :

Get started with a successful sales pitch today

A sales pitch deck is crucial for any business looking to sell a product or service to potential customers. Here are some reasons why a sales pitch deck is essential:

Capturing attention: 

A well-designed and visually appealing pitch deck can help capture the attention of potential customers and make a lasting impression. By presenting information engagingly and compellingly, a pitch deck can help a business stand out from competitors and increase its chances of making a sale.

Highlighting key features and benefits: 

A pitch deck allows a business to showcase its product or service and highlight its key features and benefits. A pitch deck can help potential customers understand how the product or service can meet their needs and solve their problems by presenting this information clearly and concisely.

Building credibility: 

A pitch deck can help build credibility and establish trust with potential customers. A pitch deck can demonstrate that the business is trustworthy and reliable by presenting customer testimonials, case studies, and data on the product or service’s effectiveness.

Providing structure and organization: 

A pitch deck provides structure and organization to the sales pitch, helping to guide the conversation and ensure that all key points are covered. This can help the sales process run more smoothly and efficiently.

Facilitating communication:

A pitch deck can facilitate communication between the salesperson and potential customers, making it easier to convey information and answer questions. A pitch deck can also help clarify any confusion and ensure everyone is on the same page by providing a visual representation of the product or service.

Overall, a sales pitch deck is essential for any business looking to sell a product or service. By capturing attention, highlighting key features and benefits, building credibility, providing structure and organization, and facilitating communication, a pitch deck can help increase the chances of making a sale and growing the business.

Start creating your sales pitch presentation or any other slide design with Piktochart now.

Once you’ve finished creating your perfect sales pitch, have your sales team, and additional team members check it to make sure it’s both clear and compelling to grab your audience’s attention for existing or potential clients.

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10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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How to perfect your sales pitches & increase sales in 2024, plus 11 sales pitch examples

Sales is one of the toughest roles in any company. Salespeople get rejected from prospects at a notoriously high rate, and if you’re managing SDRs who are responsible for making cold calls and cold emails, the job is even tougher.

But there are ways to succeed. According to LinkedIn , top-performing salespeople do more research—82% of top performers say they “always” perform research before reaching out to prospects (compared to just 49% for other sellers). 

And when it comes to sales pitches, this becomes especially important. Not only do reps typically only get one shot at a pitch, it’s also the company’s only shot—if the prospect says, “No, thanks,” the company can’t just send another sales rep along to make another sales pitch in a week. 

For a sales rep who’s pitching to a high-value prospect with a significant potential CLV (customer lifetime value) potential, making sure that sales pitch is as close to perfect as possible is crucial. That’s why it helps to learn from good (and not so good) sales pitch examples.

In this guide, we’re going to check out 11 of those examples (plus a few extras), and explore how to create a sales pitch that will leave prospects wanting to learn more instead of wanting to run away. We’re going to cover:

• What a sales pitch is
• 5 components of a successful sales pitch
• 11 sales pitch examples
• 6 tips to improve your pitches

🚀  Start closing more deals with this  free outbound sales playbook .

What is a sales pitch?

A sales pitch is an attempt to persuade a prospective customer to buy a product or service. How does a sales pitch work? Generally, a good sales pitch identifies a problem or challenge the prospect has, acknowledges the issue, offers a solution through the product it’s selling, and supports it with proof. The pitch should make the value clear to the prospect.

Sales pitch vs sales presentation

While a sales pitch is tightly focused on persuading the prospect to take a certain action, sales presentations tend to be longer, more general messages that inform, educate (or even entertain) the prospect. 

Presentations often include a “sales deck”, which is a visual element such as a slideshow in PowerPoint or Google Slides. This can also be used as a type of sales pitch.

What are the components a good sales pitch?

Sales pitches can take on various forms and use different approaches. But when you break them down, they almost always have these five key elements, and it’s important to get each one right so that your overall pitch succeeds.  (It also helps to have good sales apps or cold-calling software and a Bluetooth headset if you’re going to be spending hours on calls.)

So, how to make a good sales pitch? Keep it short and clear, with a quick but friendly introduction, empathy with the prospect, a strong value proposition, supporting facts and social proof, and a strong close. By combining these elements, you can persuade the prospect that your product or service has the answer to their problems.

1. The open

The open is the introduction or opening line. It’s as simple as saying “Hello,” introducing yourself, and asking the prospect how they are. It’s also your first opportunity to start building rapport. If you start your sales pitch in the right way, you’ll capture the prospect’s attention.

Thank you for your interest in RingCentral.

2. Identification of the problem, pain point, and/or goal

By asking a few different probing questions about their work, you’ll start getting a better understanding of what the prospect’s challenges and goals are. 

AI tools can be a huge help here. Some sales communications platforms with built-in AI can not only transcribe your sales calls, but also summarize important points, update your CRM’s notes  automatically, and tell you what topics or questions prospects are bringing up most frequently. For example, RingSense TM for Sales does exactly this:

3. Demonstration of value

Once you’ve established rapport and begun to understand the scope of the potential customer’s needs, you can begin to address each one using your product as the solution. You should be able to speak to one or more of their pain points with how your product can solve the problem.

Include a value statement, which is a clear and concise description of the value your product brings. This has to be outcome-focused, explaining the benefits rather than the features. Point out any unique differentiators that help your product stand out from its competitors.

4. Supporting facts

If you want to build trust, you should be prepared to support your pitch with facts and figures. Consider using social proof, like positive results that show how you beat customer expectations or prove that your other customers got something out of using your product or service.

For example:

• “Our customers save an average of 37% a year on their annual maintenance bills.”
• “Similarly sized businesses have seen a full return on their investment in only three months.”

5. The close

By now, you should’ve clearly shown your prospect the value of your product and how it’s going to make their job or life easier. The close is essentially the point where they say, “Yes,” and the transaction occurs. Be clear about the action you want them to take.

How to write a sales pitch to achieve optimal results

Now, let’s look at how to write an effective sales pitch.  We’ve compiled a quick and easy guide to show you how to make a sales pitch that will refine your selling technique.

1. Have the right tools for the job

A phone system can’t pitch for you. But it can make pitching easier. Even better would be an AI-powered contact center platform that includes automation and integrates with your customer relationship management (CRM) tool. For example, this is what RingCentral’s looks like:

This will let you make sales calls from your computer, log scripts, see your past conversations with all your accounts, and keep track of conversations you’re having with both prospects and customers. Bottom line: you need some kind of communications tool.

Shameless plug: RingCentral has a whole range of integrations with different CRMs including Agile CRM and Salesforce:

🕹️ Get a hands-on look at how top-performing sales teams are using RingCentral by booking a product tour:

Choose a time

2. Use data to support your claims

Any salesperson can make a big, impressive claim. But the most persuasive salespeople are the ones who can back their claims up with real numbers and customer stories. One of the benefits of a sales pitch is that it gives you a golden opportunity to do this.

Where possible, use data to support the benefits of your product. Proof is the most powerful tool in your sales arsenal. As well as customer success statistics, share industry recognition and awards. This will all help prospects to see you as a company that walks the talk.

3. Do your research

Gone are the days of picking up a phonebook and dialing prospects without knowing anything about them. Today, to even get a chance to pitch, you need to do your research first. 

Use LinkedIn to learn more about your prospect. Know their company. Understand what they do. Look at the kind of content they’re posting. It can provide you with enough information to start a conversation worth having.

4. Plan your pitch

Once you’ve got a list of people you’re going to reach out to and you’ve done the research, it’s time for sales call planning . You’re going to be delivering a similar pitch to each one, but you’ll need to keep it flexible to adapt to their individual needs.

It’s important to plan what you’re going to say—this doesn’t mean literally reading out a script as you’ll sound like a robot, but you should have a template in front of you to act as a guide and make sure you’re never lost for words.

5. Use a conversation starter

How to start a sales pitch? Jumping right into a pitch probably won’t get you very far. Be friendly and build rapport with your prospect first to move from a “hello” efficiently into your pitch—without sounding too sales-y or coming on too strong.

6. Practice

You have to know your pitch to nail it. So put aside some time to really practice it. Try it out on coworkers. Run through it at home with your spouse. Sit in front of a mirror and pitch to yourself. Have a rebuttal for every objection. Knowing your product and your pitch inside and out is the key to being able to sell with confidence.

7. Talk about benefits, not features

This is the first rule in the book for improving your sales pitch. Your product may have the best features in the world. But they don’t amount to much if they don’t solve your prospect’s problem. Focus on how the benefits of those features address prospects’ problems or pain points—and how they can help them reach their goals.

How to pitch a product

You might be wondering how a product pitch is any different to a sales pitch. Well, pitching a product means you’re 100% focused on a single product or service, whereas a sales pitch can have a broader scope in some scenarios. This will depend on the type of company you represent and the prospects you’re talking to.

For example, let’s say you work for RingCentral, which offers a wide range of products. If you’re contacting the prospect for the first time, you might want to keep things a little more general until you figure out whether they’re in the market for unified communications, a contact center solution, or standalone video conferencing.

But if you’re specifically targeting them with one of those products, you can use a more focused product pitch. You can go in-depth on the details, telling the prospect how these particular features would benefit them.

11 Sales pitch examples

There are countless ways you can pitch to a prospect. But you want to use the right kind of pitch at the right time and for the right customer. Below are 11 different ways to pitch, including a sales pitch example for each, why it works, and, for some examples, tips on when you shouldn’t use them. 

Once you see exactly what good sales pitch examples involve, you’ll know exactly what to aim for to have the best chance at success.

1. The phone pitch

Believe it or not, the phone call is still the most popular and effective selling channel and with good reason: it’s fast, easy, happens in real time—and is much harder for your prospect to ignore. 

One of the best sales pitch examples is when billionaire Mark Cuban purchased the Dallas Mavericks in the early 2000s. He bought the team at a discount because, frankly, they stank. They were rated the worst professional sports franchise of the ‘90s. Naturally, this led to low ticket sales. 

So Mark got on the phone and started calling past season-ticket holders. And guess what? It worked. 

Watch Mark Cuban tell the story about his best phone sales pitch in his own words.

Why did it work?  

• He was friendly and built rapport with his prospects.
• He demonstrated value. (A game is less expensive than a meal at McDonald’s. Wowza.)
• He understood that he wasn’t selling a bad team—he was selling a memorable experience.

If you’re on a call with a prospect and hoping to have the same level of success as Mark Cuban, you may feel your pitch could benefit from showing the prospect some visuals  on your screen. How could you do that?

It’s pretty straightforward. There are tools (like RingCentral) that let you flip between a phone call and video call so that you can do screen sharing if that’s where the conversation takes you:

Image Source

2. The email pitch

Done well, a good email sales pitch is probably the best tactic a rep has at their disposal. In fact, C-level executives are 23% more likely to answer cold B2B emails than employees outside the C-suite.

But to be successful at email sales pitches, your sales email subject lines have to be click-worthy. 

Emails are a great way to introduce yourself and your company while demonstrating the value in what you’re selling. But it’s also easy to do poorly. For example, here is the wrong way to pitch via email:

Why this doesn’t work

• The email starts with a hyper-specific question that feels like it’s providing a solution to a problem no one has.
• The value proposition is poorly expressed. What is an optimized content-distribution channel? What are end-user experiences?
• The mention of other customers feels more like name-dropping than a good use of social proof. (There’s a better way to do this—see example below.)
• There’s no clear value demonstrated, so it’s very unlikely that Chloe will respond.

Here’s a better example from the same person at the same fictional company:

Why this works:

• The pitch starts with a shared experience. In this case, a conference—but it can be any commonality. 
• Value is demonstrated clearly and immediately. There’s no ambiguity about what they’re selling and how it helps. 
• Social proof is added tactfully. 
• Benefits are supported by data. 
• The salesperson doesn’t come on too strong.

3. The voicemail pitch

If you work in sales, you’re going to hit a lot of voicemail inboxes. And that’s okay, because successful deals often start with up to eight attempts to actually speak with your prospect .

So while hitting an inbox can feel like a miss, don’t be discouraged. It’s actually an opportunity to make a great first  impression and plant a seed before your next attempt. 

Hi [Prospect’s name],

This is [your name] calling from XYZ company. Sorry I missed you. 

I was hoping to speak to you about [reason you’re calling]. We’ve helped other companies [insert benefit], and I think we may be able to help you get similar results.

You can reach me at [insert phone number] if you’d like to learn more. But I’ll follow up soon.

Why this works:  

• It’s personalized and friendly.
• It doesn’t beat around the bush—the value prop is upfront and center.
• It supports the value prop with previous results.
• It’s short, which is important because otherwise there’s a very good chance the prospect won’t listen to the whole thing. 
• It promises to follow up, which will not only make them expect to be contacted again but it will also mean that they’re more receptive to that.

And if you say you’re going to follow up within a certain time frame, do it!

The vast majority of deals don’t close in one go, and you have to be both persistent and organized in how you plan your follow-ups. If you know you have a lot of prospects to follow up with, create tasks for yourself (and your team).

For example, RingCentral’s desktop and mobile app allows you to not only create team chats for different projects or departments but you can also assign tasks with due dates, relevant files, and even color-coding for easy organization:

4. The deck pitch

If you’re invited to make a pitch, congratulations. It means you’ve got a foot in the door, you’re in front of a receptive audience, and half the work is already done. (Although there’s a good chance you did that work. So good job there, too.)

Of all the sales pitches examples, for this type, it’s crucial that you get your face-to-face communication spot on. And we’re not just talking about being able to rattle off the sales pitch script that you learned by heart. Your body language plays a big part in it too. 

A pitch deck is basically a sales pitch in a presentation format—PowerPoint, Google Slides, or whichever presentation platform you use. This type of pitch makes it easy to tell a story and highlight key points using visual aids that can be very persuasive.

For example, check out this successful pitch deck from restaurant technology startup Lunchbox, which it used to raise $50M from investors. (Fundraising is a type of sales too!)

Why it works:

• It clearly explains how the solution resolves a pain point.
• It includes a real-world example of a customer helped by the solution.
• It uses data to back up its claims.
• The presentation design is clear, simple, and vibrant.

5. The elevator pitch

This type of pitch gets its name from the idea that you should be able to say it in the span of an elevator ride. A good elevator pitch explains what your product does in an extremely concise and effective way.

Take this often-cited example from G2 Crowd .

Why it works:  

• Instead of repeating the product’s value proposition verbatim, the rep explains what the product does and why it’s useful in words that everyone can understand. 
• It’s 21 seconds long—about half an elevator ride in New York City.

6. The follow-up pitch

It’s hard to close a customer on first contact. (Remember, it takes up to eight tries just to get a meeting.) So, focus on getting a shot at a second or third meeting where you’ll have a better understanding of each other and a better chance at closing the deal. 

The key to a good follow-up pitch is to make it timely and relevant without being a bother. A good way to do this is to mention a past point of contact or conversation (if you’ve had one).

“Hi [their name,] 

It’s [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I’ve given it some thought, and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].”  

From there, you can move the conversation forward. Or in the case of an email or voicemail, mention that you’ll follow up again and suggest a time to chat. 

• The pitch refreshes their memory and provides context for the conversation. 
• It highlights the problem they experienced and how you can solve it. 
• It’s appropriate in any scenario—phone call, email, voicemail, or social message.

7. The social media pitch

Social selling is all the rage, but it’s challenging to grab prospects’ attention amid the daily avalanche of posts and tweets. You can do this by creating your own eye-catching content, but you can also use it as a form of outreach to make connections with individual prospects. 

For example, if someone’s talking about a problem on X/Twitter and it’s a problem your product can solve, then take the opportunity to start a conversation. Or, if you notice a LinkedIn post from someone in your industry, send them a mini-pitch via direct message.

Here’s an example:

• It’s short and to the point.
• It contains a conversation starter that shows the rep has done some research.
• It mentions the product, references a pain point, and includes a stat.

8. Video sales letter

This one is basically a sales pitch in the form of a video. Rather than just using words to explain why your product is awesome, you have the opportunity to engage the prospect with a visual explanation.

Throw in some music, graphics, even animation if you want to—it all helps to make you more memorable.

You might send it directly to a prospect to introduce the company or provide extra information after a call. Or you might post it on your website or social media. Either way, people tend to process visual information faster and retain it for longer.

Here’s a B2B example from Semrush:

• It’s colorful, vibrant, and immediately captures the attention.
• It shows exactly how the product works and how it solves a problem.
• It has a compelling CTA at the end.

9. Website sales pitch

A website sales pitch is a message that you display—yes, you guessed it—on your website (or landing page). You’ll position this content strategically to attract maximum attention when prospects visit on a fact-finding mission.

This type of pitch typically involves storytelling, descriptions of your product or service, and sometimes customer testimonials. The aim is to encourage the visitor to take a specific action, so make sure there’s a CTA at the end.

• It stands out with its unusual monochrome design
• It manages to target two specific customer segments (baristas and non-baristas) but makes the product seem inclusive to both
• It has an informal style to appeal to a young, trendy audience
• It uses graphic elements (such as logos) to add nutritional and sustainability info while keeping the word count low.

10. Two-sentence pitch

Sometimes called the 12-second pitch, this is best used when time is short—for example, when a prospect is super-busy, or you need some compelling copy for a social media post or a landing page.

It’s useful as a conversation-starter with investors, or you could use it as the intro for a longer pitch.

Here’s how it goes:

Sentence #1: Brief but comprehensive summary of what you do

Sentence #2: What makes you different from your competitors.

Check out this business pitch example :

• It totally nails the whole “keep it short and sweet” brief.
• However, it still sums up the key message that a prospect needs to know—i.e. what the product is, what it does, how it benefits them, and why it’s better than the rest.

11. Live sales pitch

There might be times when you need to deliver your sales pitch in person. For instance, if your company has a stand at an industry or networking event, or if you decide to embrace the world of TV shopping channels. Sounds daunting, but it gives you the chance to interact with a live target audience—and to give a demonstration of your product.

These pitches have to be highly engaging and entertaining, like this classic from Shark Tank when Aaron Krause introduced the world to the Scrub Daddy cleaning tool.

• There’s a brief summary, including a unique selling point about the product
• Then it’s straight into the demo, showing the product in action
• The presentation style is slick and entertaining—as Daymond John says, it’s like a live infomercial.

Sales pitch presentation examples

As we mentioned earlier, sales presentations are typically longer than traditional sales pitches and often involve slideshows (deck pitches) or videos. 

However, you can absolutely use a concise presentation as your sales pitch if the situation lends itself to this approach. Let’s take a look at a few examples:

Algoplanner explainer video

This video for Algoplanner’s supply chain SaaS product pairs animated graphics with a narrative-style voiceover, telling potential customers what might happen if their system fails to cope with high volume.

• The look is clean and minimalist, with cute graphics adding a fun touch
• It uses storytelling to guide viewers to a conclusion (i.e., they need good supply chain software)
• It clearly positions Algoplanner as the ideal solution and includes a CTA.

Leadnomics deck pitch

Freelancer Katya Kovalenko designed this presentation for online marketing company Leadnomics, who also include elements of it on their website and use it as a brand template. It’s a classic deck pitch of individual slides providing key information about what the company does for its clients.

• The very simple design and color scheme lets the info stand out and speak for itself
• Stats are presented visually, making them easy to understand at a glance
• It includes social proof, by listing companies that use Leadnomics
• It ends with a clear call to action and contact details.

RingCentral explainer video

Not to toot our own horn, but we’re proud of this one. It’s kind of a cross between a deck pitch and a video sales letter. It uses graphics instead of spoken dialog to guide viewers through the key benefits of the RingCX platform, with a particular focus on the AI tools and how they can help contact center managers and reps to provide better customer experiences.

• It has a clear brand identity and very simple messaging
• It focuses on the benefits rather than the features themselves
• It neatly encapsulates the tool’s USPs in a short time frame.

Sales pitch templates

We’ve already included a couple of templates in the earlier sales pitch examples section, but here are three more for three different scenarios. You can tailor each one to your own situation.

Phone sales pitch

This template could be used for a cold call, once you’ve done a little research onto the prospect:

Hi [prospect name], it’s [your name] from [company]. Hope you’re having a good week so far! Do you have a few moments to chat about [product/service]?

If they say no: Okay, no problem. Would you prefer me to call again at a better time for you, or can I send you an email instead? [arrange a time/get their email address]

If they say yes: Great! I see that you’re in [industry]. We’re currently working with several companies in [industry] and a lot of them have mentioned [challenge/pain point].

[Add relevant statistic/customer success story and ask them about their own challenges]

Well, that’s definitely something we can help with. [Tell them the key benefits of your solution, in relation to their pain points. Answer any questions]

How about I send you our whitepaper with the full product details? [check their email address]. And let’s set up another call for next week, when you’ve had time to read through it. Is [date/time] good for you?

If they agree: Thanks for your time today. Have a great week/weekend!

Social sales pitch

As we mentioned, you can use a direct message (DM) on social media platforms such as X/Twitter if you see that a potential lead has someone posted something relevant. DMs give you more characters to work with than posting a public reply, but you should still keep it short and sweet:

Hi [prospect name],

Hope you don’t mind the DM. I just saw your tweet about [topic], and I have the solution: [product name] can help you with [problem] by [brief explanation of benefits].

If you want to learn more, DM me back to set up a call, or check out our website: [link]

Many thanks, [name]

Social proof email

It’s always a good idea to provide social proof to your prospects, from dropping the names of big companies you’ve worked with to telling stories about existing customers. 

This template could be used as a follow-up after you’ve had an initial interaction with the prospect, and you want to give them some more food for thought:

Thanks for your time earlier today. It was great to talk to you and find out more about your company and your challenges. As promised, I’m attaching some more case studies that show how [product] has helped other customers.

Example 1 Example 2 Example 3

Looking forward to chatting again in our scheduled call next Tuesday – but if you have any questions in the meantime, don’t hesitate to drop me a message.

Kind regards, [name]

What a great sales pitch comes down to…

Most prospects today are seasoned buyers. They know when they’re being pressured into a sale, and even if you do manage to close the deal, starting a business relationship on a sour note won’t be helpful in retaining that customer down the line.

When doing your sales pitch, keep that long-term customer relationship in mind. 

There are various ways that you can pitch a prospect, but the most important thing you can do is demonstrate value. Learn what the prospect is struggling with, empathize with them, understand their pain points, and find a way to help them overcome the problem that stands in their way. 

By doing that, your prospects will see you as a valued and trusted partner rather than a vendor. And that’s going to make it easier for you to pitch—and close more deals.

Originally published Jun 03, 2024, updated Aug 16, 2024

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Creating a Sales Pitch: 9 Winning Sales Pitch Examples

Whether you’re meeting with prospects on the phone, via videoconference, or in person, you have only minutes to capture their attention and convey your company’s  value proposition .

To do so successfully, you need a strong sales pitch. Winging it is not an option.

Sales Pitch Definition

A sales pitch is a persuasive presentation where a salesperson actively highlights a product’s or service’s benefits, features, and value to potential customers. The goal is to persuade them to make a purchase or take the next step in the sales process.

Hubspot  defines a sales pitch similarly, calling it  “a condensed sales presentation in which a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes.”

Sales pitches are often referred to as “elevator pitches” because they can be delivered in the length of a single elevator ride.

You start by creating a script or template. Then personalize, practice, revise, and deliver it.

To help you, here are five steps for creating the perfect elevator pitch, plus nine sales pitch examples you can customize to use in your own  sales conversations .

Components of a Great Sales Pitch

A great sales pitch should have the following components and characteristics:

• Clear Value Proposition : Clearly articulate the unique benefits and value of your product or service.
• Understanding the Audience : Tailor your pitch to address the specific needs, pain points, and interests of the target audience.
• Engaging Opening : Start with a compelling hook that grabs the listener’s attention immediately.
• Storytelling : Use relatable stories or examples to illustrate key points and make the pitch memorable.
• Conciseness : Keep the pitch focused and succinct, avoiding unnecessary details.
• Confidence and Enthusiasm : Deliver with confidence and genuine enthusiasm to build credibility and trust.
• Evidence and Proof : Include testimonials, case studies, or data to back up claims and demonstrate effectiveness.
• Call to Action : End with a clear and compelling call to action, guiding the prospect on the next steps.
• Questions and Interaction : Encourage questions and interaction to engage the prospect and address any concerns.

How to Create the Perfect Sales Pitch

The #1 thing to remember as you create your sales pitch is you must personalize it. Focus on the buyer. Use this framework as you develop yours.

Step 1: Research Your Prospective Buyers

Research the people you will be talking with and the companies where they work. Try to uncover their role, responsibilities, education, languages spoken, interests, and accomplishments.

For companies, gather information about their products and services and size. Also try to find company earnings reports, recent press releases, and analyst articles for interesting details.

Great research will help you add value to your pitch and increase the likelihood that the prospect will continue the buying process.

Step 2: Frame Your Sales Pitch Around the Buyer’s Problems

Focus on how your product solves problems the buyer is likely to have. Try to home in on what they complain about at the dinner table at night. That’s the language to use and the area to target. Focus on their problems and tease a solution in your pitch. This connects with your buyer’s emotions and motivates them to solve the problem. Buyers respond positively when you make them emotional about a problem and tease them that there might be a better way.

Step 3: Match the Sales Pitch to the Platform

Are you  engaging buyers  via email, phone, web conference, in person, or even social media? You need to match the length and tone of your pitch to the platform you’re using. Written communications should be short and vivid. Face-to-face and in-person pitches can be longer, more detailed, and incorporate visuals to get your point across.

Step 4: Personalize Your Template or Script

After you do your research, use that data to  customize your pitch . Tailor it so the value and benefits you describe match the buyer’s needs. (Financial services firms have different challenges than  manufacturing , for example.) And adjust it based on the platform you use to deliver it. (You use a different approach when pitching in person than you would on the phone.)

Step 5: End Your Sales Pitch with a Call to Action

What do you want the buyer to do? Do you want them to agree to another meeting? Schedule a  product demo ? Be specific with your ask. Stay away from vague phrases, such as, “What do you think?”

9 Winning Sales Pitch Examples

Regardless of the platform you use, your pitch should include three main components: the hook (capture the buyer’s attention), context (why you’re contacting, the problem your product or service solves), and the call to action (the next step you want your buyer to take).

Here are nine sales pitch examples to help guide you.

Sales Pitches via the Phone

Solution Cold Call

Hi  [first name] ,

This is  [name]  from  [company],

I know I’m interrupting. … Can I have 27 seconds of your time to tell you why I called?

I believe we at  [your company]  have discovered a breakthrough in how to  [problem your product solves]  – something I know  [person’s role, e.g., sales managers, CIOs, HR professionals]  like you deal with regularly.

I reached out today so I can get 15 minutes on your calendar to share that breakthrough with you. Do you happen to have your calendar available?

Challenge/Pain Point Cold Call

Hi  [first name],

This is  [your name]  from  [your company name] .

I’ve been doing some research on  [prospect’s company name],  and I’d love to learn more about  [challenge you’ve discovered in your research] .

At  [your company name]  we work with people like you to help with  [value proposition 1, value proposition 2, and value proposition 3.]

If that’s something you think could help with  [common challenges/pain points] , I’d love to set up a quick 15-minute meeting to discuss further.

Do you have your calendar in front of you?

Warm Sales Pitch

I know I’m interrupting. … But I hope I can get 27 seconds of your time to tell you why I called.

I got your name and number from  [name of person who referred you + the person’s title + their company] , who told me you and  [he/she]  have been having the same problem  [insert challenge] .

Sales Pitches via Email

Solution Pitch

Hi [first name],

In working with other [industry or position], one of the key issues they’re struggling with is [key issue].

This past year we helped numerous companies to [business driver], resulting in [money saved, revenue added, productivity increases].

Is that something you’re challenged with, too? If so, let’s set up a quick call. I have some ideas that might help. Are you available Wednesday at 3pm ET?

All the best,

[your name]

Company Growth Pitch

It looks like [prospect’s company] has recorded phenomenal growth over the last couple of quarters. Congratulations!

At [your company’s name], we specialize in [your company’s value proposition]. We recently helped companies like [high-end customer’s name] achieve [customer’s successes]. We have a history of [benefits your product provides].

If you’d like to hear more about how we can help high-growth companies like yours [benefit], let’s set up 15 minutes to talk. I have some ideas that might help. Are you available for a quick chat tomorrow at 10am ET?

Kind regards,

Sales Team Goals Pitch

Hello [first name],

Did you know that the average salesperson [add a statistic about sales challenge or success]? Are your sales reps achieving that goal?

[Add your company’s value proposition]

If you want to accelerate your sales like our clients [high-end client’s name] did, let’s connect for a quick 15-minute call later this week. Does Thursday at 1pm ET work for you?

Sales Pitches via LinkedIn

Your LinkedIn post discussing how your company is struggling to overcome  [problem ] made me think of others I know who experienced the same frustration. What worked for them is:

If you’d like to hear more about those solutions, let’s connect for a quick 15-minute call. I can share with you how  [high-end client name]  tackled the problem and achieved  [money saved, revenue added, productivity increases] . Does Wednesday at 11am ET work for you?

Let me know. Thanks!

Goals pitch

Full disclosure – I was looking at your LinkedIn profile and came across your post about the conference in  [location]  that you attended. It’s great that we’re traveling to in-person events again.

Speaking of trips, I was wondering what your goals are for  [next year or this year].  I’m seeing a lot of  [person’s role]  like you are increasingly looking for ways to  [pain point, challenge] . I’d love to share with you  how [your company’s name + solution]  can help do just that. Not only that, but our customers achieve  [percentage]  ROI in  [time frame] .

If you’d like to hear more, let’s set up a quick 15-minute chat. How does Tuesday at 10am ET work for you?

Shared LinkedIn Group pitch

My name is  [your name] , and I work for  [your company] . We’re both members of the  [LinkedIn Group name]  LinkedIn group, and I thought your comment about  [comment topic]  was really interesting.

It made me think of a recent research report from  [research firm]  about  [LinkedIn group topic, person’s role, person’s industry]  challenges. I was surprised to learn that  [topic]  is a challenge for  [percentage]  of organizations.

How – if at all – do you plan to improve  [challenge] ? I’m curious to hear your thoughts. And I have some ideas I’d like to share. Can we set up a quick 15-minute call to discuss?

Sales Pitch Tips to Help You Close Deals

A few notes to guide you as you develop your sales pitches:

• Don’t include technical jargon or marketing phrases. Use the language of your prospects.
• Avoid generic pitches. One-size-fits-all sales pitches won’t capture attention. Remember to personalize.
• Prepare for objections you might receive and have responses ready. Some examples: Can you send me the information? I don’t have time right now. We’re already working with ____.
• Practice your pitches. Record yourself delivering them and adjust as necessary. Share the recordings with your sales manager and peers to get their feedback.

Top salespeople make the job look easy. But they got to that level by practicing, getting feedback and coaching advice, and delivering hundreds if not thousands of pitches. Don’t give up if you stumble. You will get there and will soon be one of the top performers at your company.

Learn More:

Download the eBook  13 Great Sales Discovery Questions  to learn how to use discovery questions to qualify prospects and move buyers through the pipeline faster.

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Home Blog Business Crafting an Effective Sales Pitch: A Presenter’s Guide

Crafting an Effective Sales Pitch: A Presenter’s Guide

An effective sales pitch is the key to sustainable businesses. A sales pitch can make or break the deal. Most people consider a sales pitch as a representative of facts and figures to make an argument based on data alone. However, a sales pitch is more than that. It’s about crafting a compelling narrative for a prospect to persuade him to buy a product/service. 

Table of Content

What is a Sales Pitch?

How to start a sales pitch start strong, close well, how to use a sales pitch, different types of sales pitch, essential tips: how to create a sales pitch & ensure it’s effective, sales pitch examples, ideas: what to include in a sales pitch presentation, advantages of perfect sales pitch, why a short sales pitch is a good pitch, final words.

By Definition: A sales pitch is a minutes-long script or a concise statement where a salesperson persuades a prospect whether or not to buy a product/service. 

In this article, when we refer to a salesperson, we are referring to the role, and not a specific person. Every person in an organization can take the salesperson role when interacting with prospects .

A sales pitch enables a salesperson to give a precise idea about how a product/service will help solve target audiences’ challenges. 

People pitch for sales differently. They treat their sales pitches as a presentation of facts, figures, and results, expecting to make a compelling argument based on data alone. Alternatively, they can use creative and modern ways of pitching sales to make the whole process more engaging.  

This article will explain what a sales pitch is?, and how can salespersons make a successful sales pitch. 

No one wants to be sold to, which makes a sales pitch difficult. When starting a pitch, a salesperson has to hook the prospect before he can actually sell the product/service. 

If you’re wondering how to write a sales pitch that works, according to the book SPIN Selling by Neil Rackham, a successful sales pitch consists of four stages. Follow these four stages to a sales pitch for better prospecting.

Preliminaries stage

The first 2 minutes of the sales pitch are crucial. During the preliminary stage, a salesperson introduces himself. It’s important to make a great first impression to help significantly impact the whole sales process and the sales development . Your initial message should enable the prospect to gain confidence. Show your interest in their challenges.

Investigating stage 

During the investigation stage, sales reps can ask questions from prospects to know their core needs and wants. It helps to improve the overall sales by 20% .

1. Situation Questions . Ask data-gathering questions about facts and background to learn about your prospect  Ask about the organization and the “person” in the organization. You should navigate from business goals to personal goals inside the organization. The questions will be guided by your product/service scope. For example, if the service scope is management consulting , questions will look like “Which are your current Corporate Planning Processes?”, “Your organization has in place actionable governance practices?”. Remember to target the person, “What is your responsibility in the Corporate Planning Process?”

2. Problem Questions . You may ask, “Is it difficult to use a digital printer?” or “Are you satisfied with the company’s revenue growth during the past 6 months?” All of these are problem questions. 

3. Implication Questions. Implication questions dig deeper into the consequences of the problems, thus paying attention to the problem’s seriousness. 

Ask, “Does it impact your productivity? Or “How does this problem affect your company’s future?” 

4. Need-payoff Questions . Finally, these questions will hook your customers to a point where you will be able to tell the benefits of your offer. 

Questions like, “Would you be happier with the productivity if you could speed up the printer’s performance by 10%? or “If we could help you with lead generation , how would it impact the revenue generation of your company?” 

Demonstrating capability 

Once you understand the customer’s problems, demonstrate your capability to present a solution. It includes a formal sales presentation or sometimes a product demo. 

Sell them on benefits, not features. This is called a value statement. Give your audience a clear picture of how your product’s unique features solve the challenges they face. 

Obtaining commitment 

The end of a sales pitch includes convincing the client to try out your product, attending a demo session or getting on a call. Hook your prospect emotionally to get some sort of commitment. 

According to the Psychology of Selling by Brian Tracy, buying decisions are 100% emotional. Understanding the customer needs, challenges, goals, and pain points helps sales reps find a hook to grab the audience’s attention easily. 

Use sales pitch for solution selling 

According to the book The Challenger Sale , the term “solution selling” is dominating sales and marketing strategies today. It allows sales reps to bring smart solutions to the customers. Sales reps who master the art of solution selling and understand customers’ problems, bring great results. 

Since solution selling requires sales reps to understand the customer pain points step by step, the sales processes are longer than before. The process requires more effort to drive commercial results and understand the evolution of the sales model itself. 

A sales pitch should lead to more conversations

Salespersons do not have to get too formal when presenting a sales pitch. Lead the conversation in a friendly and approachable way. That’s how salespeople can take the prospect to the next stage in the sales funnel seamlessly. 

A great sales pitch is often geared toward providing solutions. It should not sound too salesy. Solution selling allows a sales representative to present a solution to a certain problem rather than supplying a reliable product. 

Use the sales pitch as an informative and educational tool to book the next appointment 

The goal of a sales pitch should not be to sell a product but to book the next appointment . It should be informative and educational enough to engage the prospect creatively. It must provide value, and educate the prospect about benefits rather than explaining a set of features. 

It should bring the target audience tangible reasons for achieving goals like:

• Improved return on investment (ROI)
• Reduced operation costs
• Percentage of savings year-over-year

For a successful sales pitch, show empathy

Sales reps need to show empathy with the prospect to have a successful sales pitch. When salespersons do so, it puts them on ‘their side.’ Being empathetic toward prospects positions a sales rep as a solution, and it improves the chances of a successful pitch. 

Make the customer a hero 

The element of solution selling coupled with storytelling leads the sales pitch. Include storytelling in a sales pitch, and make the customer a hero. Selling is easier if the customer is the hero.

A sales pitch is about prospects rather than yourself

A sales pitch is not about a salesperson, rather it must be about the target audience. Prospects never care about how smart a salesperson is and how incredible results a sales generation company brings in. But they are interested in knowing what it is in for them.  

A salesperson has to research to understand and analyze prospects, and their preferences by listing down their likes, dislikes, and interests.

Leverage storytelling in the sales pitch

Storytelling is a key aspect of a sales pitch. Today, most salespeople lack passion, and they sound disinterested in what they are offering. As a result, they sound too promotional. 

Salespeople don’t need a one-size-fits-all sales story but a great sales story crafted around the preferences, goals, and desires of the prospects. 

Use it as a great tool to excite the audience

A great compelling story should include the following parts to get the prospect excited with the sales pitch. It should; 

• Address clients’ major issues 
• Differentiate itself from competitors 
• Address customer pains 
• Results that would help them achieve 

Product sales pitch

A product sales pitch is specifically about a product rather than a service. The pitch should be tailored to the problems a product is going to solve.

Sales reps need to adopt a personalized approach for a successful product marketing pitch. As a salesperson starts a product pitch, he should focus on the change the product is going to bring about. Only then, they potentially encourage the target audience to take action.

Below is a great demonstration of Zoho, a fully featured CRM and full of content. The sales pitch focuses on benefits like multichannel, great sales performance, automation of the business processes, improving sales productivity, and extended and customized services.

Service sales pitch 

Like a product sales pitch, a service sales pitch should be short, concise, and effective. It should deliver the value without actually going into the fluff. 

For example, ReCheckDocs is a startup that provides organizations with ultimate data protection, tracing, and verification. It leverages decentralized technologies for safety and data protection easily and efficiently.

The pitch is very simple, i.e. “Documents protection can be hassle-free.”

Consultative sales pitch

A consultative sales pitch is unique in a way that it includes the process in which salespersons are trying to sell to a prospect who is already using a competitor’s product/service. 

It’s hard to convince a customer to buy a product when he is already using a competitor’s product. That’s where the traditional product-centric sales pitch fails. 

The following are the key skills that sales executives need to have for a successful consultative sales pitch. 

• Have a clear communication 
• Be a business peer and win customer’s confidence 
• The more time a salesperson will spend knowing the prospect, the better they sell
• Act smart, and clearly showcase why the prospect should use the product over competitors 
• Show a genuine desire to understand, show empathy, and genuine curiosity to help the target audience. 
• Remember, the consultative sales pitch is somehow hard because the prospect is already using some kind of product. 

Below is a great sales pitch narrated by David Brock, he explains how his wife’s friend ended up selling his product to her. 

When creating a sales pitch, avoid using jargon. Make it short and use simple language. This makes a sales pitch clear, and a clear sales pitch is often considered the best sales pitch and always wins .

1. Prioritize the prospects and customize content accordingly 

For a small sales call, salespersons might have to create concise content. However, for the large sales pitches, they need to do an in-depth study because the prospect is really concerned about the value. 

The most important rule for selling success is to spend more time with better prospects. Identify the basic and secondary needs understand their buying behavior and create content accordingly.

If you want to deliver an outstanding sales pitch, you can also use an interactive presentation maker to keep your target audience engaged.

2. A sales pitch should address the decision-makers

Building a relationship is the key, but no one would prefer a great relationship over value. Choosing the right target enables sales reps to execute repetitive behavior, and do the math. That’s why salespeople who figure out this win the process, repeat it, and never step back from the daily grid.

According to The Challenger Sale , selecting target accounts is a rare opportunity to be strategic. Sadly, senior sales executives take for granted that their employees are working with the right target audience. 

3. A clear sales pitch wins

When creating a sales pitch, avoid using jargon. Make it short and use simple language. This makes a sales pitch clear, and a clear sales pitch always wins. 

A sales pitch should not miss out on any important aspect. It should include and explain the following points:

• Specialize. Tell the audience what is the specific skill that will help them find a solution. 
• Differentiate. Explicitly explain why they should choose the product/service over the market competitors. 

4. Sell appointment, not product 

According to the sales book N ew Sales . Simplified , sales reps need to focus on selling the next appointment, not the product/service. It is one of the important rules when pitching on the phone. 

New hires on the team often start telling the feature in their eagerness to move to the next stage of the sales process . It kills the sales entirely. At this stage, the prospect does not even have enough information to consider the offer seriously. As a result, he will answer he’s not interested or doesn’t have enough needs now, and the sales process will lead to a dead end. 

5. Explain who the customers are

Many sales organizations assign new hires to identify and choose potential clients which is a daunting task. A new hire doesn’t have an in-depth understanding of who the potential customer is.  

Having an in-depth understanding of the audience by the sales team improves the sales by almost 100%. To get an idea of the target customer, sales reps should take the time to understand: 

• Identify the best customer using various parameters, including location, business model, industry, business size, etc 
• Why did they make the first purchase, and are they still willing to buy 
• Who are the market competitors, both major and minor
• How would position the product/service so that the prospects choose the product/service over the competitor?
• Who chooses not to do business at the end of the sales funnel?

6. Ensure social listening 

It includes reaching out to potential prospects and knowing their preferences and buying behaviors. It’s great to pursue contacts higher up in the organizations to target. 

For example, LinkedIn is one of the sought-after platforms for salespeople. Leverage sales navigator to find potential prospects and connect with them. Use various filters and explore the myriad of options to conduct the research and initiate relationships.

7. Start it strong

Well, begun is half-done. If sales reps start with a strong opening it breaks the preoccupation of the prospect and grabs attention, making him fully alter to listen to a sales pitch. 

Recommended reading: How to Start a Presentation: Strong Opening Slides & Tricks To Test

According to the Psychology of Selling , sales executives will enjoy the sales process if they learn this principle. To do so, talk about how the product is going to help them save time, money, and energy. 

8. Distribution matters 

Distribution and presentation are everything when it comes to a successful sales pitch. Sales reps should be able to pitch it to the right audience at the right time using the right tools which might include a free trial of the product, a presentation, a demo, etc. 

Use a pitch deck presentation where necessary. Almost 80% of the product value is included in the sales presentation. So, if it’s random, the prospect will lose interest. Alternatively, if it’s well-ordered, crisp, and well-presented, the prospect will think seriously about buying the product. 

9. Paint a vision of their future

While salespersons can explain every benefit of a product/service during the sales call, for a long-term relationship it’s great to paint a vision of the customer’s future. And, here’s how they can do this. 

• Use a personalized approach 
• Leverage the power of great storytelling 
• Use facts and figures 
• Have credibility and authority 

Cold Sales Pitch 

A cold sales pitch is a common practice in outbound sales. A cold sales pitch allows the salesperson to reach out to a potential customer whom he has never talked to before. 

It could be an outreach email , in-person conversation, or direct selling. Often, a salesperson reaches out to a prospect, introduces himself, and inquires whether the prospect is interested in getting some results. 

According to a study from Kenan-Flagler Business School success rate of a cold sales pitch is just 2.5% which makes it one of the most difficult sales pitches.  

Here’s the popular cold sales pitch by Adam Goldstein, the CEO and co-founder of Hipmunk. The pitch has helped his company generate $55 million from investors. Later the company was acquired by Concur. 

Follow-Up Sales Pitch

A follow-up sales pitch is a friendly reminder to follow up with the prospect about the initial call or a product demo. 

Commonly a sales follow-up is made via landline phone service or email. According to the studies, salespersons have to do at least four follow-ups to close the deal, and most of the salespeople give up just following up once, which leads to a dead end. As a result, potential revenue is left on the table. 

Warm Sales Pitch

A warm sales pitch is made when the salesperson has had prior contact with the prospect before, who has shown some sort of interest in the offer. 

79% of companies achieved their revenue goals using a personalization strategy. Sales executives should look for different sales pitch ideas to understand the importance of personalization. It’s great to use pitch deck templates if the sales pitch is for a startup or a new business. 

Here’s a warm sales pitch by the biopharmaceutical company Merck which aspires to be the premier research-intensive company globally. 

Cross-selling, and Upsell Sales Pitch

A Cross sales pitch allows a sales representative to encourage the prospect to buy a secondary product to the primary one. 

For example, if a salesperson is selling a marketing tool to digital marketing agencies, a cross-sell would be selling a whole CRM. On the other hand, an upselling sales pitch includes selling a premium membership to a customer already using the basic version of a product/service that the client is using. 

The Subject Line Sales Pitch

A subject line sales pitch is often included in a weekly newsletter or email series to launch a new product. The goal is to help prospects book an appointment rather than make a sale. 

Here are some great subject line sales pitch examples and good sales pitch examples to inspire your own pitches.

• X tips/ideas for [pain point]
• The idea for [topic the prospect cares about]
• 10x [prospect’s company]’s traction in 10 minutes
• Feeling [insert emotion]? Let me help

When you think about how to present a sales pitch, it’s crucial to understand that your presentation should not only inform but also engage and persuade your audience. The key to a successful sales pitch lies in creating a narrative that connects with the prospect on an emotional level while also providing concrete data and solutions. Here are some ideas on what to include in an effective sales pitch.

Showcase partnerships to enhance the value proposition 

This is something obvious and an absolute no-brainer . If a business has social proof that’s backed by partnerships, then it’s a win-win situation. 

It’s easier for sales executives to sell a product/service with great brand awareness. Statistics show that 71% of the customers are more likely to buy from those brands that they know, which makes the selling process easier for the salespersons. 

Sales executives should showcase the partnerships in the presentation to enhance the value proposition with a visual slide . Below is a great example by Salesforce. It showcases almost all the big brands like Apple, Google, AWS, IBM, etc., whom they have helped with bringing great results. As a result, it improves the value proposition and, thus sales! 

Apart from that, it is also great to showcase consulting partners, just like this. 

Identify the Biggest Pain Point and Agitate It

The target audience might not know the biggest pain point, it’s a sales rep’s responsibility to identify and agitate it ask the questions, and then include that in the presentation. 

Rev is a B2B company that helps big companies find leads/prospects with AI. Once sales reps understand the pain point, showcase the solutions because people will trust them more if you show more than telling. 

Pain point: Hard to find good leads

Solution: Avoid the noise and choose the best leads using AI 

Here’s a great example by GetReav.ai, formerly known as LeadCruch. 

Go Beyond Profit/Loss 

When presenting a sales pitch, new hires on the team often present a product/service in a rush to move to the next stage. Know that good business relationships take time and they go beyond profit/loss. Thus, salespersons must engage them emotionally while providing value. People love to be cared for and love to be heard. 

Showcasing a social sense of responsibility will help engage the audience better and help them move to the next stage of the funnel easily. As a result, companies earn social value, confidence, and ownership. 

Below is one of the great sales pitch presentations by Salesforce which showcases it’s social contribution through a core values slide .

• Best workplaces for giving back fortune magazine 
• Best workplace for women 
• Best places to work for LGBTQ equality 
• The world’s most ethical companies honoree

Present Data in a Sales Pitch Deck

Data never lies. A sales pitch that’s backed by data is more effective than just words alone. Data gives the sales funnel authority and relevance. It’s great to display a case study and the results achieved with another client. 

Of course, data can be a great weapon when acquiring new customers, but it can also help have a customer-centric sales experience and personalized approach. 

Sales reps should identify a successful case study and show the statistics and data in the presentation, just like this presentation by Salesforce. 

Show Before and After

It is the core responsibility of the sales representative to present before and after situations. 

Use symbols, numbers, or other graphics to showcase how the product/service can impact the current business process of the client, or improve the business practice. A salesperson’s responsibility is to showcase how the evolving product/service can help take their business to the next level using sales pitch templates . 

Here’s an example of a sales pitch that shows the “After” state of the product of Zuora that helps its clients find new business opportunities and automates complex revenue streams through subscriptions, consumption, or a variety of pricing strategies.

A Clear Call-to-Action

The last thing salespersons need to focus on when ending a sales pitch is to entice the customer to take action. 

A great sales pitch should enable the prospect to take action that might include trying a free version, taking a demo class, or signing up for free. Go beyond the traditional call-to-action phrases like call us today, sign up now, etc. 

For example, add phrases like, Speak to Sales Agent Now rather than Call Us Today .  That’s what we call the Obtaining commitment stage of the sales pitch that we discussed early in this article. 

Recommended reading: How to end a presentation – You can get some insightful recommendations on how to end a presentation, including a sales pitch presentation.

Before we could end our article, here’s how a sales pitch will help businesses from a general perspective. 

• Improves brand awareness 
• Helps to stand ahead of the competition
• Boosts sales
• Ensures customer engagement and retention 
• Leaves Room for Curiosity: Short pitches create a sense of curiosity in the prospect. By not revealing every detail upfront, you pique their interest and encourage them to ask questions, leading to a more interactive and engaging conversation.
• Encourages Two-Way Communication: A brief pitch opens the door for a two-way conversation. Instead of bombarding the prospect with information, you invite them to participate actively in the discussion. This engagement can lead to a deeper understanding of their needs and objections.
• Allows Adaptation: Short pitches are versatile and adaptable. Depending on the prospect’s responses and feedback, you can tailor your pitch on the fly. This agility enables you to address specific concerns and objections effectively.
• Creates a Memorable Impact: A concise and well-structured pitch is more likely to leave a lasting impression on the prospect’s mind. When your message is clear and succinct, it’s easier for the prospect to recall and share with others.
• Ideal for Networking Events: In settings like networking events, where time is limited, a short sales pitch is invaluable. It allows you to make a quick but impactful introduction, leaving the door open for follow-up discussions.
• Prevents Information Overload: Long-winded pitches can overwhelm the prospect with too much information, leading to decision fatigue. Short pitches provide just enough information to initiate interest without inundating the prospect with details.
• Encourages Qualification: A concise pitch can help you quickly determine if the prospect is a good fit for your product or service. If they express interest, you can delve deeper into the specifics. If not, you can move on to more promising leads without wasting time.

A sales pitch can make or break the deal. But once a salesperson or sales rep can master the art of creating and delivering sales pitches, they will not stop the grind and will never look back. A successful sales pitch needs research, hard work, practice, test, and everything in between. 

Learn how to create a sales pitch deck and present it well to scale business to the next level. Not a professional designer? Use pitch deck templates to design incredibly appealing sales presentations. All templates are 100% editable and compatible with PowerPoint and Google Slides. Remember, often best pitches are crisp, concise, well-designed, and clear and they always win the race. 

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35+ Best Sales PowerPoint Templates (Sales PPT Pitches)

Learning to craft successful and better-looking sales presentations is one of the key skills you should master as a marketer or sales rep.

In this digital era, being able to deliver great presentations is not enough. You also need to be able to design attractive and beautiful slides that engage with your audience while adding more context to your speech.

The good news is that you don’t have to be a designer or take courses to design such effective PowerPoint presentations. All you need is the right PowerPoint template.

In this post, we bring you a collection of PowerPoint sales presentation templates to help you find the right designs for your sales plan, proposal, and pitch slide decks. Be sure to save these templates for future events and meetings.

19+ Million PowerPoint Templates, Themes, Graphics + More

Download thousands of PowerPoint templates, and many other design elements, with an Envato subscription. It starts at $16 per month, and gives you unlimited access to a growing library of over 19+ million presentation templates, fonts, photos, graphics, and more.

Animated PPT Templates

Fully animated.

Pitch PowerPoint

Maximus Template

Minimal PPT Templates

Clean & clear.

Business PPT Templates

Corporate & pro.

Explore PowerPoint Templates

SalesUp – Sales & Marketing PowerPoint Template

SalesUp is a dynamic PowerPoint template designed for effective sales and marketing presentations. With 15 unique slides, a light background, and a widescreen format, this template also includes a handmade infographic feature that can be fully customized for any business. It’s ideal for making your business propositions more impactful.

Sales Growth – Marketing PowerPoint Template

This PowerPoint template is perfect for showcasing your sales and business development journey. It features 15 unique slides, a light background, and captivating handmade infographics, all housed within a widescreen format. The template is fully customizable, allowing a personalized touch to your presentations.

Sales Deck Presentation PowerPoint Template

A versatile PowerPoint template designed to enhance your sales and business presentations. It boasts features like a 16:9 widescreen size, unique slide variations, editable charts and elements, a preset color scheme, and more. This easy-to-use template equips you with infographics for each stage of business development, aiming to boost user satisfaction and improve your brand’s presence.

Modern Sales Strategy PowerPoint Template

This PowerPoint template is a highly customizable slideshow for creating impactful presentations. Featuring a yellow and purple design, the template includes 20 unique slide layouts with easily editable graphics, infographics, and placeholders for pictures. Ideal for a range of business purposes like sales strategies or company profiles.

Dark Sales Strategy PowerPoint Template

A stylish PowerPoint template aimed at enhancing your sales presentations. Featuring a widescreen format, unique slides, editable charts, and elements, it is user-friendly and adaptable to your brand’s needs. From kick-starting a project to improving goal propositions, this template is designed to give your talks an edge.

Sales Plan PowerPoint Template

An expertly crafted PowerPoint template designed to communicate sales strategies and objectives clearly to varied audiences. Its presentation potential spans from showcasing marketing campaigns to 30-60-90 day plans. The template allows for easy customization of features such as pie charts, colors, and text to fit your specific needs.

Sales Growth Strategy PowerPoint Presentation

This is an impressive PowerPoint template that allows you to build sales presentations in minutes. It’s perfect for various needs – be it a sales pitch, an innovative sales strategy display, or regular business meeting. The template includes useful features like fonts, color schemes, and image placeholders.

Sales Growth PowerPoint Template

A carefully crafted PowerPoint template perfect for illustrating sales tactics, performance indicators, and growth plans in a professional and engaging way. Tailored for sales pros, business development teams, and marketing managers, this template, presented in PowerPoint format, offers uncomplicated personalization options.

Business Funnels Infographics PowerPoint Template

This is a unique and professional PowerPoint template to enhance your sales presentations. With 16 characterized slides, it’s easily customizable and comes with drag-and-drop image options, editable charts, and distinctive mockup devices. This template is specially designed to emphasize text readability and usability, ensuring your ideas are well communicated.

Sales Dashboard Infographic PowerPoint Template

This PowerPoint template is perfect for dynamic business and sales presentations and showcasing company profiles. This package features 30 unique, widescreen (16:9) infographic slides, designed for accessibility and ease of use.

Business Sales PowerPoint Presentation Template

Sales presentations don’t always have to be all stats and data, they can be beautiful too. This PowerPoint template allows you to design more effective slideshows with modern layouts with creative animations. There are more than 50 unique slide designs included in this template. You can easily edit and customize them to your preference.

Sales Strategy Powerpoint Template

If you want to make your sales strategy presentations more effective, you should consider creating a slideshow with more visual elements. This PowerPoint template will help you get that job done. It includes 30 unique slides you can use to present your sales plan and strategy in a step-by-step approach.

Sales Pitch PowerPoint Template

A great pitch deck goes a long way to make sure your sales pitch stays on point. It will also help convince your audience of your skills and knowledge on the topic. Be sure to use this PowerPoint template to design such a killer slide deck for your sales pitch presentations. It includes 20 master slide layouts with fully customizable layouts.

Marketing & Sales Strategy PowerPoint Template

There are many different types of charts, graphs, and infographics you need to use in your sales presentations to visualize data and key points. This PowerPoint template includes 30 unique slides you can use to add some of the most popular charts and graphs to your presentations. There are slides for sales cycles, planning, strategy model, B2C and B2B strategy plans, and much more.

B2B Marketing and Sales PowerPoint Template

Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketing PowerPoint template will help you create the best presentation to showcase your plan. It includes a total of 60 slide layouts that can be used to create both marketing and sales presentations.

Sales Meeting – Free PowerPoint Template

This is a free PowerPoint template that comes with a set of slides you can create professional slide decks for sales meetings. It features 30 unique slides with modern designs and fully customizable layouts.

Free Sales Planning Process PowerPoint Template

With this free PowerPoint template, you can create visual presentations for your sales process presentations. There are 35 different slides included in this template that you can edit and customize to change colors, fonts, and images.

Sales – Marketing PowerPoint Presentation

This professional PowerPoint sales presentation template uses a beautiful color scheme to create a consistent look across all its slides. The template lets you choose from 40 different slide designs to create slideshows for all kinds of sales and marketing presentations. The template includes master slides as well.

Sales Funnel PowerPoint Template

Sales funnels are an important part of creating an effective sales strategy. With this PowerPoint template, you can create a presentation to showcase your plan for sales funnels with lots of visual elements. There are 20 unique master slide layouts included in this template that feature important charts, graphs, and infographics for sales funnel presentations.

Sales Proposal PowerPoint Template

With this PowerPoint presentation, you can create professional slideshows for presenting your sales proposals. The template comes with some of the most important slides for sales slide decks, including slides for showcasing your marketing plan and business strategy. Each slide comes in 5 pre-made color schemes as well.

Anasalez – Sales Analysis PowerPoint Presentation

You can make a complete visual analysis of your sales process or plans using this useful PowerPoint template. It comes with more than 50 unique slides that are designed specifically for sales presentations. Each slide is available in both light and dark color themes as well as 10 pre-made color schemes.

Sales and Digital Funnel PowerPoint Templates

This professional PowerPoint template allows you to create more effective slides for showcasing your sales funnels. There are 20 different styles of sales funnel designs included in this template. Each slide can be customized to your preference to change colors, fonts, and images.

Free Creative Sales Strategy Presentation Template

Another free PowerPoint template for creating sales strategy presentations. This template has over 30 unique slides with very creative designs. It features colorful shapes, illustrations, and graphs as well.

Free Sales Process PowerPoint Infographic Slides

Grab this free PowerPoint template to design effective presentations for outlining your sales process. It includes 32 unique slides with many different styles of sales infographic designs.

Dashi – Sales Report PowerPoint Presentation

Dashi is a PowerPoint template made just for professional marketers. You can use it to design visual and beautiful slideshows for presenting your sales dashboards and reports. The template has 10 slides featuring more than 30 character positions, over 2000 vector icons, and 30 business concepts. Each slide is available in light and dark color themes as well as 30 pre-made color schemes.

Sales Pitch Presentation PowerPoint Template

This is a multipurpose PowerPoint template for making all kinds of pitch proposals. Whether it’s a sales pitch, marketing pitch, or even startup pitch decks, this template can handle them all. There are more than 120 unique slides in this template with 6 different color schemes to choose from, making it a total of over 800 slides.

Sales Playbook PowerPoint Template

Creating an attractive slideshow for your sales and marketing campaigns will get much easier when you have this PowerPoint template at your side. It features over 35 unique slide layouts with professional designs. Everything in each slide design, including the colors, fonts, shapes, and images are fully customizable as well.

Sales Process PowerPoint Presentation Template

Use this PowerPoint template to create slides with visual diagrams and graphs for presenting your sales process in a professional way. There are 40 unique slides in this template with useful sales process designs. Each slide is available in 10 different pre-made color schemes, which makes it a total of 400 slides to choose from.

Kanigara – Marketing & Sales PowerPoint Template

Kanigara is another multipurpose PowerPoint template that comes with modern and stylish slides for making all kinds of sales presentations. The template features over 40 slides with beautiful layouts. There are lots of creative graphs, charts, and graphics included in this presentation.

Felicia – Free Sales Presentation PowerPoint Template

This PowerPoint template comes with lots of colorful and creative slide designs for making sales presentations that will surely leave your mark. It includes more than 20 unique slides. And it comes in both PowerPoint and Google Slides versions.

Ardall – Free Sales Presentation Template

Ardall is another free PowerPoint template that’s also available in Google Slides format. This template features a set of modern and professional slides for making sales and marketing presentations. There are 20 slide layouts included in the template.

B2B and B2C Digital Marketing & Sales Presentation

This PowerPoint template works perfectly for creating presentations for both B2B and B2C marketing slideshows. The template includes over 35 unique slides and you can choose from 5 pre-made color schemes as well. The slides are easily customizable to your preference.

Real Estate Marketing & Sales PowerPoint Template

If you’re working on a marketing presentation for a real estate agency, this PowerPoint template will come in handy. It includes 50 unique slides that are designed with property and real estate marketing presentations in mind. They are available in 7 different color schemes.

3D Stairs Diagram for Sales Process Presentation

The stairs diagram is commonly used in marketing and sales presentations to showcase various stats and reports. This PowerPoint template will help you add such diagrams to your presentations with ease. It includes 6 unique slides with 3D-like stair diagram designs.

Ozone – Sales & Marketing Portrait PowerPoint Template

Ozone is a creative PowerPoint template that comes in portrait-style slide designs. There are 50 unique slides included in the template with over 60 master slide layouts to choose from. It features transition animations and infographics as well.

For more great presentation templates, check out our best professional PowerPoint templates collection.

How to write the best elevator pitch (with examples)

In Singapore's bustling professional scene, crafting a compelling elevator pitch is crucial for job seekers to stand out and leave a lasting impression on prospective employers. This short story of yourself serves as a platform to showcase your talents, past experiences, and career aspirations.

This guide teaches you how to write an interesting elevator pitch. An effective pitch can help you in all stages of your career by providing the information potential employers look for in one concise statement. Here's what we'll cover:

• What is an elevator pitch?
• How to write an elevator pitch
• What to avoid when writing an elevator pitch
• Elevator pitch examples
• Practising your elevator pitch

What is an elevator pitch?  

An elevator pitch lasts between 30 and 60 seconds and is a short yet powerful introduction of yourself, your work, or the business you represent.

The purpose of elevator pitches includes three key objectives:

• Spark interest and curiosity: The goal of your entire pitch should be to make people curious. By getting your audience's attention and making them want to know more, you set the stage for future discussion.
• Communicate your value proposition: This is your chance to show how your communication skills, experiences, and strengths make you stand out.
• Leave a memorable impression: A good elevator pitch can help you make connections with a potential employer that will last long after the elevator doors close.

How to write an elevator pitch  

Crafting a good elevator pitch is not that challenging. Here's a step-by-step guide to writing an interesting elevator pitch.

1. Introduce yourself

Start with an introduction for your pitch at a networking event, job interview, career fair, or other presentation.

2. Highlight the problem or need

Find a common problem or challenge in your industry or the job you want. Describe how your skills, experiences, and unique point of view make you the best person to solve it.

3. Showcase your expertise

After identifying the issue, explain your solution. Discuss previous experiences that show your ability to handle comparable issues.

4. Include a call to action

After your pitch, mention a potential outcome. Show interest by suggesting a follow-up meeting to discuss options, sharing contact information, or engaging on professional networking sites.

5. Keep it concise and focused

Keep your elevator pitch brief. Make sure every word of your 30-to-60-second pitch counts and adds impact.

What to avoid when writing an elevator pitch  

It's important to avoid common mistakes that may undermine the efficiency of your elevator pitch. Here are several things to avoid.

Being too generic

Fit your pitch to your audience and the situation. Avoid bland pitches that aren't memorable.

• Good elevator pitch example:  "I am a social media strategist. I specialise in helping small businesses increase their online presence and engage with their target audiences."
• Bad elevator pitch example:  "I help businesses with their social media."

Overcomplicating the message

Keep your pitch brief and simple. Avoid oversharing or confusing explanations.

• Good elevator pitch example:  "I develop user-friendly mobile apps that simplify everyday tasks for busy professionals."
• Bad elevator pitch example:  "I am a software engineer with expertise in developing native applications for iOS and Android platforms, utilising advanced frameworks and programming languages."

Including jargon and technical language

Your audience or potential employer may lose interest if you use jargon. Try to avoid business-specific jargon, acronyms, and terms.

Focusing on features and not benefits

If you discuss only features in your elevator pitch, you might give a one-sided presentation that doesn't retain your audience's attention. Remember to include benefits as well.

Rambling and exceeding the time limit

If your elevator pitch runs on or exceeds the time limit, it may be less powerful. Your message may get lost in too many details or long stories.

Lacking enthusiasm and confidence

You might not make a good impression if you're not excited and confident about your elevator pitch. It's like telling a boring story about your most exciting journey.

No clear call to action

When giving your elevator pitch, don't forget to include a clear call to action. You should encourage your audience to do something at the end of your pitch, such as setting up a follow-up meeting.

Including irrelevant personal information

While giving an elevator speech, focusing on relevant business details is important. Using personal details or stories irrelevant to your pitch can distract from your message.

Elevator pitch examples  

Here are some great elevator pitch examples for different career stages.

Elevator pitches for job seekers

As a job seeker, you need to consider key elements when writing a perfect elevator pitch. Your pitch should show how valuable you are and make a lasting impression in a job interview .

An elevator pitch template for job seekers

• Introduction: Start with a short introduction. For example: "Hi, my name is Sarah, and I just got my marketing degree from NUS."
• Value proposition:  Demonstrate your skills, experiences, and traits. For example: "I bring strong analytical skills and a keen eye for detail, developed through internships where I successfully analysed market trends and contributed to targeted marketing campaigns."
• Why it's important: Explain to the hiring manager how your skills and knowledge can meet their needs.
• Call to action: At the end, suggest an action for the hiring manager. For example, you could say you'd like to talk more or ask for a follow-up meeting.

Example for recent graduates

"Hello, I'm Jessica! As a recent graduate with a degree in Business Administration from NUS, I'm excited to talk about how my new ideas and excitement for innovation can help your team. My jobs and classes have given me a mix of analytical and creative problem-solving skills that I can bring to the table. Because I've done market research and analysed data before, I know how to find ideas and growth opportunities that will help a business succeed. I'm sure that by joining your team, I can help make smart decisions. I'd love the chance to talk about how I can help your business succeed. Could we set up a time to talk more about possible opportunities?"

Example for mid-career professionals

"Hello, my name is Zara, and I've been a project manager for over 10 years, leading cross-functional teams to success. Throughout my work, I've consistently delivered difficult projects on time and budget, always going above and beyond what clients expected. What makes me unique is that I can not only run projects smoothly but also build strong ties with team members and stakeholders. I'm sure I can make a big difference on your team because I have extensive experience with project management in Singapore. I can't wait to explore ways I can help your organisation succeed. Could we set up a time to discuss how my skills and experience match your team's needs? I'm excited about the chance to work together to reach our common goals."

Tips and advice from human resources (HR) practitioners and hiring managers

Here's what HR professionals and hiring managers have to say about writing a good elevator pitch to make sure your message hits home:

• Focus on accomplishments and experiences directly relating to the job.
• Keep it short.
• Be enthusiastic and sure of yourself.
• Send a thank you message to show your interest in what the company offers.

Elevator pitches for networking events

It takes planning to create good elevator pitches for networking events to help you connect with new contacts. Here are the most important elements of a networking-specific elevator pitch.

Elements of an elevator pitch for networking events

• Start with a short introduction that includes your name, current position or area of expertise, and an interesting hook.
• Draw attention to the skills, experiences, and traits that make you a useful connection.
• Craft your pitch to speak to the people you're trying to attract.
• End with a clear call to action, such as sharing contact information.

Example for networking events

"Hey there. I'm Sara, a digital marketing expert who really loves what she does. At XYZ Agency, I'm in charge of handling things that get people interested in a brand and make them loyal to it. One thing that makes me stand out as a link is that I can combine creativity with strategic thinking. I'm here today to make new connections, look for ways to work together, and grow as a person. Let's exchange contact information so we can keep talking after this event is over. I'm looking forward to getting to know you better!"

Example for industry conferences

"Hey there. My name is Anas, and I help new businesses with their digital advertising. As the founder of a great marketing firm, I've helped many businesses become more visible online and grow significantly. What makes me stand out is how creatively I use new trends and how much I care about getting measured results. As we all gather here at the conference, I can't wait to meet other professionals who are as excited about growth and innovation as I am. Let's get coffee or connect on LinkedIn to keep talking. Looking forward to getting in touch!"

Tips and advice from public relations (PR) specialists on how to network effectively

Networking well isn't only about making connections. It's also about building relationships that matter. Here are some tips and advice from PR specialists:

• When you network, think about how you can improve your contacts' lives or businesses.
• Make an effort to get in touch with new people.
• After networking events, remember to follow up. You could send a personalised email, leave a business card, or connect on a professional networking site.

Elevator pitches for sales professionals

Writing an elevator sales pitch takes skill and attention to detail, especially when talking to cold leads.

How to pitch effectively to cold leads 

To pitch to cold leads successfully, you need a plan that focuses on earning trust and meeting specific needs. Research the person's business, problems, and interests. When you reach out, build rapport by greeting them warmly and finding a common interest to help you connect. When you have their attention, focus on how your product or service can solve problems or improve things to show them value.

Difference between hard selling and an elevator pitch 

There's one main difference between hard selling and an elevator pitch. Hard selling means using aggressive methods to force a product or service on a customer, usually without considering their wants or needs. An elevator pitch is a short, convincing message. It shows what your product can do for the person in a way that fits their wants and interests without being pushy.

How to craft an elevator pitch to attract customers

Here are some tips for writing the perfect elevator pitch to attract customers:

• Think about what makes your product or service different.
• Instead of listing features, emphasise the results or benefits.
• Don't use technical terms.
• Talk to coworkers or friends about your pitch and make changes based on what they say.

Successful elevator pitch examples for salespeople:

Product pitch example: 

"Hi, my name is John, and I work at XYZ Tech. The latest software we've made improves work processes, which helps businesses in Singapore save time and money. We've helped many businesses increase their output by 30% or more thanks to our flexible features and easy-to-use layout. I'd love to show you how it can change the way you do business."

Service pitch example: 

"Hello there, I'm Sarah from ABC Consulting. Companies like yours have used our strategic planning services to overcome tough times and reach their goals. We're dedicated to your success and will do everything we can, from market studies to innovative solutions. Let's talk about how we can help you reach your business goals."

Tips from effective sales professionals 

Make sure you incorporate these tips while working on your sales pitch.

• Actively listen.
• Build relationships.
• Offer value.
• Adapt and learn.

Practising your elevator pitch  

You need to practise your elevator pitch if you want to develop it and make a positive impact. Here are some tips that will help improve your pitch:

• Speak in front of a mirror: Practise delivering your pitch in front of a mirror so you can see yourself. This will help boost your confidence.
• Record yourself: Record yourself and listen to check your speed, tone, and clarity. This will help you determine what you need to work on.
• Pitch to family and friends: Tell your family and friends about your elevator pitch and ask them what they think. You can learn a lot from the perspective of others.
• Attend workshops and start-up masterclasses:  Workshops and masterclasses for new businesses let you practise your pitch in a safe space. You can get feedback from people who work in the same field.

Importance of feedback

Feedback is like a mirror. It lets you see how far you've come. People who know what you're doing, such as teachers or friends, can tell you what they think after reading or listening to your elevator pitch. It helps you figure out what you do well and what you need to work on.

Conclusion  

Perfecting your pitch takes time, effort, and a willingness to learn from others' opinions. Remember that your elevator pitch is your chance to impress potential employers , clients, or investors and show them what makes you special.

You can craft an effective elevator pitch over time and increase your chances of success by asking for feedback, identifying your skills and weaknesses, and constantly modifying your words. So, take advantage of the opportunity to improve and build on your pitch, and know it can lead to new opportunities and possibilities.

• What is the ideal length of an elevator pitch? Usually, 30 to 60 seconds is the best length of time for an elevator pitch in Singapore and in most places. This time allows you to send a clear, short message that grabs the listener's attention and conveys your value proposition. ⁠
• How do I make my elevator pitch memorable? To make your elevator pitch stand out, begin with an interesting hook. Then, focus on the benefits, add some personality, and end with an unforgettable sentence. For the most impact, keep it short, interesting, and specific to your target. ⁠
• Can you provide elevator pitch examples for job interviews? Of course! Here are two examples of elevator pitches for job interviews: Example for a recent graduate: "Hi, my name is Emily, and I just got my degree in computer science. During my studies, I did internships in Singaporean startups and projects that helped me learn a lot about computer languages and how to solve problems. I'm interested in using technology to generate new ideas and solve problems in the real world. I'm excited to join your team and grow with your company because I'm proactive and eager to learn." Example of a mid-career professional "Hello, my name is Alex, and I'm a project manager with over eight years of experience leading cross-functional teams in the healthcare industry. I've finished many jobs on time and within budget, always going above and beyond what the client expected. People know me for being able to communicate clearly and work well in fast-paced settings. I can't wait to improve the success of your team by bringing my skills in project management and strategy planning to your company." ⁠
• What are some tips for delivering a confident elevator pitch? You need to give a confident elevator pitch If you want to make a positive impact. To help you do that, here are some tips: Practise your pitch. Maintain eye contact. Speak clearly and slowly. Use positive body language. Focus on your audience. Believe in yourself. ⁠
• How do I tailor my pitch to different audiences? You should adapt your pitch to different groups of people when connecting with them. To help you do that, here are some tips: Research your audience. Identify common ground. Highlight relevant benefits. Adapt your language and tone. Be flexible and responsive.

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6 Tips for Writing a Sales Elevator Pitch as a Small Business Owner

That brings us to the concept of the elevator pitch. In this article, we’ll explore what an elevator pitch is, why it’s essential, and how you can craft one that really sells your business. We’ll also share tips to help you perfect your pitch to make a lasting impression.

What is an Elevator Pitch?

Let’s get the basics out of the way first. If you’ve ever watched the TV show “Shark Tank,” you already know what an elevator pitch is. For those who haven’t, an elevator pitch is a short, snappy summary of your business that you can deliver in about 20-30 seconds – the time it takes for an elevator ride.

It’s like the logline in the movie industry, a one-sentence summary that hooks people and makes them want to know more.

To give you an idea, here are some famous sales elevator pitch examples:

• Airbnb: “Airbnb helps people list and book unique accommodations around the world, whether it’s a room in someone’s home, an apartment, a villa, or even an igloo.”
• Uber: “Uber is an on-demand transportation service that allows consumers to request a ride using a mobile app. The app shows available drivers nearby and gives accurate arrival times and fare estimates.”
• Slack: “Slack brings all your business communication together in one place to help teams collaborate easier and get more done.”

Step 1 of 3

What is your zipcode, what is your business name.

• Business name *

Last step. What is your business info?

• Email This field is for validation purposes and should be left unchanged.

Why You Should Refine Your Elevator Pitch

Now, as a small business owner, you may not be appearing on TV pitching your business to the likes of Mark Cuban, Daymond John, and Lori Greiner. But that doesn’t mean you don’t need an elevator pitch.

First, you never know when you’ll meet someone interested in your business or a potential investor. It could be at a networking event, a local business meetup, or even in line at the grocery store. Having a polished elevator pitch ready means you’re always prepared to make a great first impression.

Secondly, writing a sales elevator pitch will help refine your business concept and goals. When you’re knee-deep in the day-to-day operations, it’s easy to lose sight of the big picture. Working on your pitch forces you to zoom out and focus on what matters.

It’s a great exercise to narrow down your unique selling points and target audience. Let’s say you run a medspa that offers various services but has a core focus on anti-aging treatments. With all the new services you’ve added over time, you might have forgotten your roots. An elevator pitch exercise will remind you of your initial goal and refocus.

In short, even if you don’t end up pitching to investors, an elevator pitch can help you get to know yourself (or your business) better. It’s like a mirror that reflects the essence of your business.

6 Tips to Perfect Your Sales Elevator Pitch

There’s an art to crafting compelling elevator pitches. It’s not just about cramming as much information as possible into 30 seconds. It’s about hitting the right notes and leaving a lasting impression. Let’s explore six sales elevator pitch tips to help you do that.

Know Your Goals and Target Audience

One of the most commonly forgotten elements in a pitch is the goals and audience. People often focus on the idea or the product and forget to mention who they’re targeting and what they’re ultimately trying to achieve.

When working on your elevator pitch, clearly define your target audience and the goals you’ve set for your business. This shows whoever’s listening that you have a clear understanding of your market and what you hope to achieve.

Remember, goals also extend beyond business objectives. You should also know the goal of your pitch. Are you looking for new investors or a partner, or are you simply trying to network and make connections? Knowing this will help you tailor your pitch accordingly.

Highlight Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from competitors. It doesn’t matter if you’re offering a service that others are offering, like legal counsel. There should be something that makes your law cabinet stand out. Maybe you specialize in a specific type of law, and that’s your USP. Or maybe you offer competitive pricing or a unique approach to legal services.

This USP should be front and center in your elevator pitch.

Follow the Traditional Sales Elevator Pitch Template

While we won’t suggest starting with the cliché “Has this ever happened to you?”, using a template helps guide you to include all essential pitch elements:

Here’s an example of a traditional template: “Hello, my name is [name], and I am the founder/CEO of [business]. Our business offers [product/service] for [target audience] to solve [problem/pain point]. We have seen success by [unique selling point/competitive advantage] and are looking for investment to help us expand our reach.”

Including all these elements in your pitch shows potential investors that you have a clear understanding of your business.

Keep It Short

The whole point of an elevator pitch is to be able to deliver it in the span of an elevator ride, which is typically 30 seconds to one minute.

Yet, one of the most common mistakes people make when crafting an elevator pitch is trying to include too much information. It drags on, and by the time you get to the main point, you’ve lost your audience’s attention. Or it looks like you don’t know your business well enough to pick out the most important points.

To keep it short, focus on the most critical aspects of your business, eliminate unnecessary details, and use concise language. Remember, less is often more when it comes to elevator pitches.

Be Passionate

An elevator pitch goes beyond cold, hard facts. It’s also about selling your vision and passion for your business. People are looking for someone who truly believes in their product/service and has the drive to make it successful. Your conviction can be contagious.

To show passion, use enthusiasm in your tone, share personal anecdotes or experiences that have motivated you to start this business, and convey your belief in the potential of your business.

Practice Makes Perfect

Even if you have a great pitch written down, it’s important to practice delivering it. Otherwise, you might freeze up or stumble during an actual pitch.

Practice in front of friends, family, or even a mirror. Get feedback and make adjustments as needed. But also remember that it’s important to sound natural and not rehearsed. The pitch should flow naturally and not sound forced or robotic. Like an actual conversation.

Another tip we recommend is recording yourself every time you deliver the pitch, whether you’re alone or in front of someone. This can help you identify areas for improvement and perfect your delivery.

Use a Business Management Platform to Streamline Your Operations

A well-crafted pitch can open doors for your small business. It can help you network more effectively, attract potential investors, and even clarify your own business goals and unique selling points.

As a small business, another thing you can add to your pitch is that you’re using a platform that handles your CRM, billing, payments, and marketing all in one place for convenience. That’s what you get with Townsquare Interactive’s business management platform .

With Townsquare Interactive, you can streamline your business operations, leaving you more time to focus on perfecting your pitch and growing your business. Contact us for a free demo !

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