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Mobile Bartending Business

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How to Start a Mobile Bartending Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 30, 2022 Updated on May 8, 2024

How to Start a Mobile Bartending Business

Investment range

$6,050 - $12,100

Revenue potential

$52,000 - $260,000 p.a.

Time to build

0 – 3 months

Profit potential

$47,000 - $104,000 p.a.

Industry trend

Mobile bartending, in which a company brings the drinks, mixers, glasses and bar itself to the client, has exploded in recent years and is forecast for continued growth. The mobile bartender is often the most popular person in the room, so starting a mobile bartending business could make for a fun lifestyle and a nice moneymaker. 

But before you start whipping up those cocktails, you’ll need to learn how to launch and grow a business. Fortunately, this step-by-step guide is loaded with all the information you need to get your mobile bartending business off the ground. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business is Right for You

Pros and cons.

Starting a mobile bartending business has pros and cons to consider before deciding if it’s right for you.

  • Flexibility – Run the business from home
  • Fun Work – Enjoy parties for a living
  • Good Money – Make $$$ at each event
  • Stringent Regulations – You’ll need a liquor license if you sell alcohol
  • Potential Liability – Over-serving can lead to accidents; insurance is a must

Mobile bartending industry trends

Industry size and growth.

mobile bartending industry size and growth

There are no statistics for the mobile bartending industry, but it is closely related to the catering industry since the two services tend to go hand in hand.

  • Industry size and past growth – The US catering industry is worth $16 billion in 2022 after expanding nearly 40% in the last decade.(( https://www.ibisworld.com/industry-statistics/market-size/caterers-united-states/ )) 
  • Growth forecast – The US catering industry is projected to grow 4.1% in 2022. 
  • Number of businesses – In 2022, 144,560 catering businesses are operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/caterers-united-states/ )) 
  • Number of people employed – In 2022, the US catering industry employs 295,017 people.(( https://www.ibisworld.com/industry-statistics/employment/caterers-united-states/ )) 

Trends and challenges

mobile bartending Trends and Challenges

Trends in the mobile bartending industry include:

  • People are seeking customized services from mobile bartenders, like unique cocktail options that the host can choose prior to the event.
  • Many mobile bartending businesses have trucks similar to food trucks so they can operate outdoors. 

Challenges in the mobile bartending business:

  • The rising popularity of mobile bartending is making the industry more competitive.
  • It’s difficult to track how much alcohol guests have been served, increasing the potential for over-serving and thus greater chance of liability.  

Demand hotspots

mobile bartending industry demand hotspots

  • Most popular states – The most popular states for bartenders are Hawaii, Arizona, and California.(( https://www.zippia.com/bartender-jobs/best-states/ ))
  • Least popular states – The least popular states for bartenders are Utah, Alabama, and Oklahoma. 

What kind of people work in mobile bartending?

mobile bartending demographics

  • Gender – 60.3% of bartenders are female, while 39.7% are male.(( https://www.zippia.com/bartender-jobs/demographics/ ))
  • Average level of education – The average bartender has a bachelor’s degree.
  • Average age – The average bartender in the US is 34 years old.

How much does it cost to start a mobile bartending business?

Startup costs for a mobile bartending business range from $6,000 to $12,000. Costs include the mobile bar itself, glassware, and cocktail-making equipment, as well as a vehicle to transport your bar.

You’ll need a handful of items to successfully launch your mobile bartending business, including: 

  • Cocktail making tools
  • Vehicle to transport bar

How much can you earn from a mobile bartending business?

mobile bartending business earnings forecast

Typically for an event, you’ll make about $50 per hour depending on the number of people attending. If you’re selling the alcohol, you’ll also make a markup on the liquor. If it’s an open bar, the host will pay for the alcohol. You’ll also get tips. These calculations will assume that you’ll make $500 per event. Your profit margin should be about 90%. 

In your first year or two, you could do two events per week, bringing in $52,000 in annual revenue. This would mean $47,000 in profit, assuming that 90% margin. As you get repeat business and referrals, sales could climb to 10 events per week. At this stage, you’d hire staff including other bartenders, reducing your profit margin to around 40%. With annual revenue of $260,000, you’d make a handsome profit of $104,000.

What barriers to entry are there?

There are a few barriers to entry for a mobile bartending business. Your biggest challenges will be:

  • The skills required to be an outstanding bartender
  • Competition from caterers and other mobile bartenders

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Step 2: hone your idea.

Now that you know what’s involved in starting a mobile bartending business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research mobile bartending businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a mobile bartending service that offers signature cocktails or a mobile draft beer system. 

business plan for mobile bartending

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as corporate events or weddings.

What? Determine your products or services

You’ll need to determine if you want to provide the alcohol for your events, or have the hosts provide the alcohol. You could also offer snacks and develop a list of specialty cocktails. 

How much should you charge for mobile bartending?

Typically, a mobile bartender makes about $50 per hour. If it’s a cash bar and you provide the alcohol, you can charge a markup on the alcoholic beverages. You’ll also make tips. Your profit margin should be about 90%. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will tend to be more established people and businesses for corporate events. You should market to those people on Facebook and LinkedIn. You could also try to partner with catering businesses to handle bartending for the events they cater. You can find them on Google or Yelp and call them directly. 

Where? Choose a location for your mobile bar

When operating a mobile bartending service, there are two primary scenarios to consider: being hired for a specific event at a predetermined location, or selecting a spot to set up and attract clientele. If you’re hired for an event, the location is provided, allowing you to focus on delivering top-notch service. However, when selecting a location on your own, several factors come into play.

The first step is to identify your primary clientele, such as young adults or corporate events, and focus on areas with a high concentration of this audience. It’s beneficial to be near popular event venues or gathering spots, especially those known for large-scale events like weddings and conventions.

Accessibility is crucial; ensure there’s easy access for your vehicle and equipment, and ample parking if clients need to visit. High foot and vehicle traffic areas offer increased visibility, especially if they’re well-lit for evening functions.

Before settling on a location, it’s essential to investigate local liquor laws, permits, and ensure that your operations comply with local zoning laws. Collaborating with nearby businesses, like food trucks or event planners, can be mutually beneficial and allow you to establish symbiotic relationships.

mobile bartending business idea rating

Step 3: Brainstorm a Mobile Bartending Business Name

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “mobile bartender” or “mobile bartending”, boosts SEO
  • Name should allow for expansion, for ex: “The Bar on Wheels” over “Whiskey Wagon”
  • A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Mobile Bartending Business Plan

Here are the key components of a business plan:

what to include in a business plan

  • Executive Summary : A brief summary of your mobile bartending business plan, highlighting its key points and objectives.
  • Business Overview : An introduction to your mobile bartending business, including its mission, vision, and key goals.
  • Product and Services : Explanation of the bartending services and products you’ll offer, such as cocktail menus, bar setup, and event packages.
  • Market Analysis : An evaluation of the target market for your mobile bartending services, including demographics and trends.
  • Competitive Analysis : Examination of competitors in the mobile bartending industry, their strengths and weaknesses.
  • Sales and Marketing : Strategies for promoting your mobile bartending business and attracting customers.
  • Management Team : Information about the key individuals responsible for running the business, including their roles and expertise.
  • Operations Plan : Details on how your mobile bartending business will operate, covering logistics, equipment, and staffing.
  • Financial Plan : Projections for the financial aspects of your business, including startup costs, revenue forecasts, and profit margins.
  • Appendix : Supplementary materials and documents, such as resumes, legal agreements, or additional data supporting your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to mobile bartending businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your mobile bartending business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

types of business structures

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

business plan for mobile bartending

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

business plan for mobile bartending

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

types of business financing

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a mobile bartending business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Business Licenses/Permits

Starting a mobile bartending business requires obtaining a number of licenses and permits from local, state, and federal governments. If you’re providing the alcohol, you’ll need a liquor license. 

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your mobile bartending business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get a Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

types of business insurance

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as HoneyBook , tripleseat , or Planning Pod , to manage your leads, bookings, and invoicing. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Starting a mobile bartending business is an exciting venture, and effective marketing strategies can make all the difference. Beyond creating a website and networking, here are practical tips to boost your mobile bartending business.

  • Social Media Presence: Leverage platforms like Instagram and Facebook to showcase your bartending skills, share engaging content, and run targeted ads to reach potential clients in your local area.
  • Collaborate with Event Planners: Partner with event planning companies to become their go-to mobile bartending service, expanding your reach and gaining access to a broader client base.
  • Themed Packages and Promotions: Create themed beverage packages for specific events or seasons, and offer promotions such as discounts for early bookings to incentivize clients.
  • Customer Testimonials and Reviews: Encourage satisfied customers to leave reviews on online platforms. Positive testimonials build credibility and trust among potential clients.
  • Local Sponsorships: Sponsor local events, sports teams, or community gatherings to increase brand visibility and demonstrate your commitment to the community.
  • Referral Programs: Implement a referral program that rewards existing clients who refer new business. Word-of-mouth recommendations can be powerful for attracting new customers.
  • Mobile App Presence: List your services on popular event planning or catering apps to reach a wider audience actively seeking mobile bartending services for their events.
  • Tasting Events: Host tasting events at local venues or collaborate with restaurants to showcase your mixology skills and allow potential clients to sample your signature drinks.
  • Professional Photography and Videography: Invest in high-quality visuals of your setups, cocktails, and events to create a visually appealing portfolio for promotional materials and social media.
  • Educational Workshops: Offer workshops or online classes on mixology and cocktail crafting to position yourself as an expert in your field and attract those interested in learning more about bartending.

Focus on USPs

unique selling proposition

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your mobile bartending business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your mobile bartending business could be: 

  • Signature cocktails for your next corporate event
  • Keep your guests happy! Lightning-fast bartending for big events 
  • Full bartending, including table service, for your next major event

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a mobile bartending business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in mobile bartending for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in mobile bartending. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a mobile bartending business include:

  • Bartenders – bartend at events
  • General Manager – scheduling, ordering, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Mobile Bartending Business – Start Making Money!

Events are back on after the pandemic, and people love cocktails. Mobile bartending is becoming increasingly popular and potentially very lucrative. If you have bartending skills, you could build a seriously successful mobile bartending operation.

You’ve learned the business side of things now, so it’s time to shake it up and launch your mobile bartending business. 

  • Mobile Bartending Business FAQs

Yes, a mobile bartending business can be very profitable. You’ll make about $50 per hour plus tips, and a markup on drinks if you supply the alcohol for a cash bar.

If you need to learn bartending skills, you can find a bartending school in your local area, or you can take courses online on a site like Udemy .

The difference between mixology and bartending lies in their focus and skill sets. Bartending primarily involves serving and mixing drinks efficiently while maintaining customer service standards. Mixology, on the other hand, focuses on the art and science of crafting cocktails, emphasizing creativity, knowledge of ingredients, flavor profiles, and techniques to create unique and well-balanced drinks.

To differentiate your mobile bartending business from competitors, you can consider offering a diverse and curated drink menu, specializing in craft or signature cocktails, providing exceptional customer service and personalized experiences, employing skilled and knowledgeable mixologists, utilizing high-quality ingredients, and creating visually appealing drink presentations.

A mobile bartending business can cater to various events and occasions, including weddings, private parties, corporate events, fundraisers, festivals, and cocktail parties. Additionally, they can provide services for special themes such as mixology workshops, cocktail pairing dinners, and customized drink menus for specific celebrations like birthdays or anniversaries.

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  • Decide if the Business is Right for You
  • Hone Your Idea
  • Brainstorm a Mobile Bartending Business Name
  • Create a Mobile Bartending Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Business Licenses/Permits
  • Open a Business Bank Account
  • Get a Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Mobile Bartending Business – Start Making Money!

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How to Start a Mobile Bartending Service

Mobile bartenders travel to various event locations, setting up wherever the event coordinator or customer needs them. Some bartending services provide everything — including alcohol, signature drinks, glassware, and staff — while others require the client to provide the alcohol and wine.

Learn how to start your own Mobile Bartending Service and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Mobile Bartending Service Image

Start a mobile bartending service by following these 10 steps:

  • Plan your Mobile Bartending Service
  • Form your Mobile Bartending Service into a Legal Entity
  • Register your Mobile Bartending Service for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Mobile Bartending Service
  • Get the Necessary Permits & Licenses for your Mobile Bartending Service
  • Get Mobile Bartending Service Insurance
  • Define your Mobile Bartending Service Brand
  • Create your Mobile Bartending Service Website
  • Set up your Business Phone System

We have put together this simple guide to starting your mobile bartending service. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Mobile Bartending Service Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your mobile bartending service?

Business name generator, what are the costs involved in opening a mobile bartending service.

Once you have acquired the knowledge necessary to start your mobile bartending business, you’ll need to start building your inventory. While an office space is not required for success, there will be a great deal of equipment to store. For this reason, many business owners lease a space large enough to organize and store all supplies.

Once you have acquired your space, you can begin stocking the shelves:

  • Mobile bars and tables - for outdoor events, consider investing in a mobile gazebo for shelter. Mobile bars range in price from $200 to $3,500. Consider investing in gently used items to reduce these initial costs.
  • Glassware - $46 to $97 per case
  • Napkins and table covers - $11 to $19 a piece
  • Cocktail making equipment — shakers, strainers, muddlers, and speed pourers. Prices can range from $3 to $68.
  • Reliable transportation for transporting supplies to events - for mobile marketing, invest in signage for your vehicle
  • Insurance —s peak with a trusted insurance professional regarding the type of coverage your business requires. Whenever alcohol is consumed, there’s a liability exposure.
  • Marketing and literature — business cards and pamphlets describing your services

What are the ongoing expenses for a mobile bartending service?

Before an event, you will need to purchase alcohol, wine, mixers, and garnishes. In addition, your business will incur the following ongoing expenses:

  • Payroll taxes —b artenders earn a minimum of $150/event, plus tips.
  • Rent — should you decide to lease a building
  • Utility costs
  • Insurance — for the company vehicle and liability

Who is the target market?

Preferred clients include anyone who wants to host a private or public event that will include alcoholic beverages. Fortunately, birthdays, graduations, weddings, and fundraising events happen year round, ensuring your services will always be needed.

How does a mobile bartending service make money?

Mobile bartending companies generate revenue from the services they provide. Some customers will only require bartenders, while others will need the full service —drinks, glassware, mixers, etc.  Be sure to offer a variety of options for prospective clients to choose from.

This depends upon how you decide to structure your business. Some companies offer a variety of packages, with a basic one starting at $250 for fifty guests, not including the cost of drinks. Some bartending services don’t supply the alcohol, while others will only supply beer and wine. Be sure you carefully map out your policies prior to meeting with your first potential customer so that all expectations are clearly defined in advance.

How much profit can a mobile bartending service make?

While this varies, depending upon the services required of your client, a majority of mobile bartending businesses start out with an annual profit of $24,000-$41,000. After the three year mark, many have reported an annual profit of $76,000 or more.

How can you make your business more profitable?

Consider some of the below strategies for maximizing your profits:

  • As part of your marketing strategy, concentrate on landing large clients who regularly host large events.
  • Share your mixology knowledge by hosting classes or a blog. This could be online and/or in-person.
  • Include catering snacks or food as an additional service.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your mobile bartending service is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Businesses involved in the sale of alcoholic beverages are required to obtain a liquor license from the appropriate state or local agency.

  • A comprehensive list of laws by state (including necessary licenses, zoning laws, etc), curated by the Alcohol and Tobacco Tax and Trade Bureau, can be found here .

If you sell food at your events, you may also need licensing from a local health department. Food establishments are randomly inspected by the local health department on a regular basis. These inspections will check for compliance with local health laws, typically related to prevention of food contamination.

Tips for faring well on a health inspections can be found here .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Service Agreement

Mobile bartending businesses should consider requiring clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example of one such services agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your mobile bartending business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Mobile Bartending Service needs and how much it will cost you by reading our guide Business Insurance for Mobile Bartending Service.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a mobile bartending service

Given the virtual environment we live in today, it is critical that you maintain an online presence. Your website should be simple yet informative and your social media pages should share articles and tips that could help educate your customers. Contact food and spirits bloggers in your area and offer them a free tasting of your signature drinks or ask to be an occasional guest blogger.

In this industry, networking will be your most effective marketing tool. Get to know the various party planners, catering businesses, and venues that don’t supply food and drink. A partnership with just a few of them has the potential to keep you busy throughout the season. Research bridal fairs in your area and attend those as a vendor for additional exposure.

How to keep customers coming back

To ensure repeat customers, make sure you provide a memorable experience to every guest. Every event you serve delivers you a room full of possible customers. Make sure every member of your staff is professional and friendly, as word of mouth could be your strongest marketing tool.

Partnering with a catering company or venues in your area should provide you access to as many new customers as your business can handle.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Entrepreneurs experienced in the restaurant and bar industry who are looking to venture out on their own are best suited for this business endeavor. Mobile bartenders often work nights and weekends. This offers a more flexible work schedule, allowing you more time to focus on building your business during the week, and also spend time with family and friends.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a mobile bartending service?

If you have spent any time in the service industry, you know that it is unpredictable. For many, this adds another layer of excitement, guaranteeing that no two days are alike.

As the owner of a mobile bartending business, you'll be tasked with the following activities:

  • Field calls and questions from current and prospective clients.
  • Speak with customers prior to the event to determine their vision and preferences, check out the venue, and note any guest allergies or sensitivities.
  • Shop for any items needed for scheduled events.
  • Schedule and/or hire bartenders for upcoming events.
  • Plan drink “menu” and come up with ideas for specialty drinks based on your client’s preferences
  • Arrive several hours early to set up the bar and get any special instructions.
  • Bartend event.
  • Clean up after event.
  • Routine maintenance and clean up of vehicles used for transporting supplies.
  • Marketing, networking, and administrative duties.
  • Follow up with clients to receive feedback and ensure they received satisfactory service.

Many mobile bartending service owners opt to be the face of the business, leaving the actual bartending to their employees.

What are some skills and experiences that will help you build a successful mobile bartending service?

At first glance, building a profitable mobile bartending business sounds easy — you bring the requested items to the event and provide drinks to guests. No matter how large or small, however, events rarely go off without a hitch. Whether it’s a wedding or a fundraising event, your customer is looking to help turn their vision for this special day into a reality. Thus, it’s vital that you arrive on time and that every detail has been cared for. You will often be setting up in unfamiliar territory, or with a catering crew you haven't met, so adaptability and organization are essential.

In this industry, you will also be required to socialize with guests throughout the event. Most bartenders possess strong interpersonal skills, with the ability to interact with virtually anyone. It’s critical that you are professional at all times and help out whenever necessary, even if the task doesn't fit into your job description.

If you’re knowledgeable in the art of mixology, but haven’t ever worked in this field, consider working as a bartender or bar manager for at least a year. You will learn tricks and shortcuts, basic knowledge of how to run a bar efficiently and quickly, and get accustomed to standing for 8-12 hours at a time. Additionally, The National Bartenders Association and International Bartenders Association both offer members advice and resources regarding the latest trends, marketing support to help build your business, and advice on how to dream up your next signature drink.

What is the growth potential for a mobile bartending service?

Mobile bartending has realized significant growth in the last five years. With the industry poised for additional growth in the next decade, entrepreneurs have a good opportunity to achieve their growth goals. Many have found success offering franchise opportunities, while others are able to offer their services to multiple clients on any given night.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a mobile bartending service?

Successful bartending business owners offer the following advice:

  • Always follow up with your clients to ensure they had a positive experience.
  • Make sure every client signs a contract that includes their payment obligations, your cancellation policy, and a statement of your obligation and right to deny service to intoxicated guests.
  • Require a deposit before investing too much in an event.
  • As part of your marketing strategy, consider donating your services to a local fundraiser or donating a gift certificate to a silent auction.
  • Send a handwritten note and a small thank you gift after each event to ensure your company really stands out above the rest.

How and when to build a team

To ensure a positive experience for your customer and their guests, start out with a small staff. The general rule is that there should be one bartender for every seventy-five guests when only beer and wine is being served. For a full bar, it’s recommended that you have one bartender for every fifty guests. Check with your state regarding any age requirements for bartenders and make sure each new hire has experience mixing drinks.

Useful Links

Industry opportunities.

  • Franchise Opportunity With Coxtails
  • National Bartenders Association
  • International Bartenders Association

Real World Examples

  • NYC Bottoms Up Bartending
  • Louisiana The Bash
  • California All Occasions Bartending

Further Reading

  • How Much Does it Cost to Start a Mobile Bartending Business?
  • How to Get Into Mobile Bartending
  • Explore more Entertaintment based Business Ideas

Have a Question? Leave a Comment!

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Mobile Bar Business Plan Template

Written by Dave Lavinsky

mobile bar business plan

Mobile Bar Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their mobile bar companies. 

If you’re unfamiliar with creating a mobile bar business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a mobile bar business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Mobile Bar Business Plan?

A business plan provides a snapshot of your mobile bar business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Mobile Bar Business

If you’re looking to start a mobile bar business or grow your existing mobile bar company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your mobile bar business to improve your chances of success. Your mobile bar business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Mobile Bar Businesses

With regards to funding, the main sources of funding for a mobile bar business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for mobile bar companies.

Finish Your Business Plan Today!

How to write a business plan for a mobile bar business.

If you want to start a mobile bar business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your mobile bar business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of mobile bar business you are running and the status. For example, are you a startup, do you have a mobile bar business that you would like to grow, or are you operating a chain of mobile bar businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

  • Give a brief overv iew of the mobile bar industry. 
  • Discuss the type of mobile bar business you are operating. 
  • Detail your direct competitors. Give an overview of your target customers. 
  • Provide a snapshot of your marketing strategy. Identify the key members of your team. 
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of mobile bar business you are operating.

For example, you m ight specialize in one of the following types of mobile bar businesses:

  • Beer or Tap Truck : A beer truck is simply a good-sized truck or van that is equipped to transport and sell beer by the glass from the truck. Often customized, beer trucks are easy to maintain and offer a variety of beer choices for customers. 
  • Cocktail Cart Service: Used at upscale outdoor events or fundraising evenings, a mobile bar is one that can be transported in a truck or van and is designed to serve several guests with a variety of favorite cocktails produced on order. Some cocktail carts serve only champagne and a variety of champagne cocktails in specialty glassware.
  • Full Bar Table: A wedding reception or fancy-dress dinner may call for a full bar table, which is typically transported by truck. A full bar table is usually built with a custom-made design on wheels, with a length of four to six feet, and is covered in elegant fabric. Offerings may include a wide variety of alcohol and mixed drink ingredients.
  • Custom-made Mobile Bar: From a bathtub on wheels to a custom-fitted horse trailer, custom-made bars are showcased at casual gatherings as the center of attention. Often stocked with beer and wine, these unique, fun custom-made mobile bars are popular with all ages.

In addition to explaining the type of mobile bar business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of mobile bars your business owns, reaching X number of clients served, etc.
  • What is your legal business structure? Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the mobile bar industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the mobile bar industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your mobile bar business plan:

  • How big is the mobile bar industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your mobile bar business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your mobile bar business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: wedding receptions, barn dance parties, corporate events, and college grad parties.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mobile bar business you operate. Clearly, a wedding party seeking a full bar table would respond to different marketing promotions than those customers planning a barn dance, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

Finish Your Mobile Bar Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r mobile bar businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes wedding venues with bars, cocktail lounges, and home parties with beer kegs. You need to mention direct competition, as well. 

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of mobile bar business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide options for the uninsured?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a mobile bar business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f mobile bar company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide more than one bartender for each cocktail bar? Will you offer a craft beer variety of ales and lager from your beer truck?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your mobile bar company. Document where your company will operate and mention the general region and your scope of business. Mention how your portability and custom features will positively impact your success and add to the interest of potential customers who will bring in future business. For example, is your mobile bar business adjacent to a dance hall or nightlife area? Do you travel in a regular pattern throughout an area saturated with sports parks and outdoor venues? Do your customers know where to find you if you regularly cruise to several locations in one evening? Discuss how your mobile bar is perfectly situated to conveniently travel to your customer’s party site. 

Promotions : The final part of your mobile bar marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites 
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your mobile bar business, including answering calls, taking mobile bar reservations, restocking supplies and glassware, cleaning and maintaining your vehicle and mobile bar. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth mobile bar event, or when you hope to reach $X in revenue. It could also be when you expect to expand your mobile bar business to a new city.

Management Team

To demonstrate your mobile bar business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing mobile bar businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a mobile bar business or successfully running a restaurant bar.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you book at least 5 mobile bar events each week, or will you offer snack foods for purchase with your beer truck to increase revenue?  And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your mobile bar business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a mobile bar business:

  • Cost of mobile bar ingredients, barware, equipment and/or vehicle
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and other equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include the party bookings you have had in the last year or a list of potential customers reviewing your offerings and services.

Writing a business plan for your mobile bar business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the mobile bar industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful mobile bar business.

Mobile Bar Business Plan FAQs

What is the easiest way to complete my mobile bar business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your mobile bar business plan.

How Do You Start a Mobile Bar Business?

Starting a mobile bar business is easy with these 14 steps:

  • Choose the Name for Your Mobile Bar Business
  • Create Your Mobile Bar Business Plan
  • Choose the Legal Structure for Your Mobile Bar Business
  • Secure Startup Funding for Your Mobile Bar Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Mobile Bar Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Mobile Bar Business
  • Buy or Lease the Right Mobile Bar Business Equipment
  • Develop Your Mobile Bar Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Mobile Bar Business
  • Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here  to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template.  Click here to learn more about it.  The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements.  Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Mobile Bar business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan advisors can give you a winning business plan.  

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Mobile Bar Business Plan

business plan for mobile bartending

Business flexibility, low startup & infrastructure costs, and minimal staff requirements make starting a mobile bar a lucrative yet rewarding business option.

Anyone can start a new business, but you need thorough business planning when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your mobile bar business? You’re at the right place. Our mobile bar business plan template will help you get started.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a mobile bar Business Plan?

Writing a mobile bar business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

  • This section may include the name of your mobile bar, its location, when it was founded, and if there is any specific information you would like to add.

Market opportunity:

Product and services:.

  • For instance, your products and services may include alcoholic and non-alcoholic beverages, bartending services, event planning and coordination, and similar other services.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

  • Trailer bars
  • Horsebox bars
  • Pop-up bars
  • Trolley bars
  • Describe the legal structure of your mobile bar, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, folks planning to host weddings, corporate or private events can be an ideal target audience for a mobile bar.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, after the COVID-19 outbreak, customers increasingly prefer contactless bartending services, so explain how you plan to implement contactless services.

Regulatory environment:

Here are a few tips for writing the market analysis section of your mobile bartending business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the mobile bar services your business will offer. This list may include services like,

  • Beverage service
  • Bartending service
  • Equipment rental
  • Event planning and coordination

Beverage option:

Bartending services:, additional services:.

In short, this section of your mobile bar plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For example, you may mention customizations, professional bartending services, and various beverage options as some of your USPs.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your mobile bartending business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your mobile bar, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & machinery:.

  • Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your mobile bar’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

  • It should include key executives, senior management, and other department managers (e.g., operations manager, beverage manager.) involved in the business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your mobile bartending services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the mobile bar industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your mobile bartending business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


This sample mobile bar business plan will provide an idea for writing a successful mobile bar plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our mobile bar business plan pdf .

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Frequently asked questions, why do you need a mobile bar business plan.

A business plan is an essential tool for anyone looking to start or run a successful mobile bar business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your mobile bar.

How to get funding for your mobile bar business?

There are several ways to get funding for your mobile bar business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your mobile bar business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your mobile bar business plan and outline your vision as you have in your mind.

What is the easiest way to write your mobile bar business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any mobile bar business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Mobile Bar Business Plan

Start a Mobile Bartending Service

Bringing the Party to You: The Allure of Mobile Bartending Services

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Related business ideas, discover your perfect domain, mobile bartending mini business plan, business idea analysis: mobile bartending service, expected percent margins:, earnings expectations:, actions needed to hit those numbers:, booking events:, stock and inventory control:, marketing and customer acquisition:, event execution:, cost control:, operations:, not what you had in mind here are more ideas, grab your business website name, overview of 9 steps, step 1: determine if starting a mobile bartending service is the right endeavor, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 2: name the business, step 3: obtain licenses and permits, liquor licenses, business permits, step 4: acquire equipment, bar equipment, step 5: create a business plan, outline of business goals, financial plan, step 6: market the business, social media, step 7: set up payment processing, step 8: hire employees, job descriptions, interview process, step 9: stay organized, record keeping, explore more categories, take the next steps.

business plan for mobile bartending

Small Business Trends

How to start a mobile bar business.

In recent years, a captivating entrepreneurial trend has emerged: the rise of the mobile bar business. As society evolves and demands unique experiences, the mobile bar industry offers myriad opportunities for aspiring business owners. Whether catering to weddings, corporate events, or spontaneous street gatherings, mobile bars quickly become the beverage service of choice. Keep reading as we guide you through every nuance of how to start a mobile bar business.

The Benefits of Starting a Mobile Bartending Business

Mobile bartending may provide many benefits if you’re interested in learning how to start a business. Here are some to consider:

  • Flexibility : Gone are the days of 9-5! Mobile bartending allows you to cater to various events, choose your own locales, and set flexible hours.
  • Low Overhead Costs : Traditional brick-and-mortar establishments come with hefty operational costs. Mobile bars, on the other hand, operate without these burdens, significantly lowering your expenses.
  • Potential for Profitability : With the right market research and strategy, mobile bars can tap into various market segments, yielding substantial profits.

Key Steps to Starting a Mobile Bar Business

Venturing into mobile bartending demands a strategic and methodical approach. Here are some important steps for how to open a bar with a mobile business model.

Business Plan Development

how to start a mobile bar business

The cornerstone of every successful business venture is a well-structured business plan. Crafting this pivotal document provides clarity, and direction, and acts as a roadmap for stakeholders. Some essential elements include:

  • Business Model : Will you specialize in cocktails or perhaps offer a wine-centric experience? Define your offerings and operating mechanisms.
  • Target Market : Are you targeting wedding planners, corporate event managers, or the general public? Understand your clientele.
  • Marketing and Sales Strategy : A foolproof marketing strategy can make or break your business. Design a method to attract and retain your target audience.
  • Financial Projections : Anticipate future earnings, forecast potential expenses, and evaluate profitability. This will be especially crucial for potential investors.

Securing Funding

how to start a mobile bar business

Before your mobile bar can roll into events, it requires an initial investment. Multiple avenues exist to secure this capital:

  • Savings : An ideal option, as it ensures no external obligations.
  • Loans : Both traditional bank loans and alternative lenders are viable avenues.
  • Investor Funding : Capture the interest of investors with a compelling, research-backed business proposal.
  • Crowdfunding : Platforms like Kickstarter can help you tap into community resources and create early buzz around your venture.

Business Registration and Legalities for a Mobile Bartending Service

how to start a mobile bar business

Legal obligations are a major part of learning how to start a bar. To steer clear of complications, adhere to this systematic approach:

1. Define Your Business

Decide on a fitting business structure (LLC, Sole Proprietorship, Partnership, etc.)

2. Register your Business

Register your chosen business name and ensure it aligns with your brand.

3. Obtain Permits and Licenses

Procure all essential permits and licenses – these may differ based on locality and the nature of your services.

Purchasing the Mobile Bar and Equipment

how to start a mobile bar business

Your mobile bar isn’t just a business tool – it’s the heart of your enterprise. When investing, factors to bear in mind include:

  • Size : Balance between spaciousness for smooth operations and housing enough bar inventory for each event along with compactness for easy mobility.
  • Functionality : Optimize storage solutions, workspace ergonomics, and quick setups. Consider your specific bar layout ideas to find the equipment that best suits your needs.
  • Appearance : A visually appealing bar attracts more clientele. Ensure its design resonates with your brand.

Research bar suppliers that can provide quality equipment to suit your specific business needs. Those that offer repairs or services can also help your business reduce downtime.

Hiring and Training Staff for Mobile Bartending Businesses

how to start a mobile bar business

The service industry hinges on excellent customer experiences. This, in turn, depends on your team’s quality, so recruiting, training, and a solid bar manager salary should all be part of your plan. Strengthen your crew of mobile bartenders by:

  • Selective Recruitment : Employ passionate and experienced bartenders. You may even look into what is a bar back, or other positions that could help operations run smoothly.
  • Comprehensive Training : Regular training sessions ensure consistency in service quality and keep your mobile bartender team updated on the latest mixology trends. Include everything from how to spot a fake ID to how to offer unique mocktail ideas.

How to Get a Liquor License for a Mobile Bartending Service

Liquor licenses are not just paperwork; they’re your ticket to operate legally. It’s paramount for a small business owners to fully understand these legal facets, including:

  • Types of Licenses : Licenses differ regionally. They can be restricted to beer and wine, encompass all alcoholic beverages, or be event-specific.
  • Imperative Nature : Operating without the necessary licenses can lead to legal issues and tarnish your brand’s reputation.

Researching Local Liquor Laws

how to start a mobile bar business

Compliance is the best policy. Arm yourself with in-depth knowledge of local regulations, which may vary based on the type of business you plan to start. For example, those looking into how to start a wine business may have different requirements than a mobile bar that sells liquor. Attend local workshops, connect with local entrepreneurs, and consult legal professionals.

Filing the Liquor License Application

how to start a mobile bar business

When opening a mobile bar business, the liquor license application process demands attention to detail:

1. Obtain the Form

Source the form from your local licensing authority.

2. Complete the Form

Fill in every section meticulously to avoid revisions or rejections.

3. Pay for Application

Remit the fees and maintain a receipt.

4. Cooperate with Follow Up

Post-submission, cooperate with inspections and any other requirements.

How Long Does It Take to Get a Bar License?

The waiting game can be tedious. Depending on your locale and the specific license type, it might range from a few weeks to several months. Ensure you factor in this waiting period in your launch strategy.

Marketing Your Mobile Bar Business

Visibility and brand recognition play a pivotal role in business success. Keep the following in mind when promoting your venture.

Building a Brand

how to start a mobile bar business

Your brand defines you. It’s more than just a logo – it’s the experience you provide, the values you uphold, and the reputation you build. This may include bar themes, decor, drink names, and even how you train employees. Invest in professional branding, maintain consistency across platforms, and frequently gauge client feedback.

Online and Offline Marketing Strategies for a Mobile Bartending Business

how to start a mobile bar business

An effective mobile bar marketing strategy harnesses both online and offline realms:

  • Social Media : Use platforms like Instagram, Facebook, and Pinterest. Showcase events, share behind-the-scenes content, and engage with your audience.
  • SEO : Optimize your website to rank higher on search engines.
  • Email Marketing : Send newsletters, offers, and updates to your subscribers.
  • Local Events : Sponsor events, offer tasting sessions, or collaborate with local businesses. Look into what is a happy hour or tie into concepts that local patrons are already familiar with.
  • Networking : Forge alliances with event planners, catering services, and local businesses.

FAQ: How To Start a Mobile Bar Business

How much does it cost to start a mobile bartending business.

Starting costs vary based on location, scale, and choices. Some may even consider a bar franchise that comes with extra costs but provides additional benefits. Overall, expect an initial investment ranging from $5,000 to $50,000.

Do I need a special driver’s license to operate mobile bars?

Larger mobile bars might require a commercial driver’s license. Check local regulations.

What kind of insurance do I need for a mobile bartending business?

A mobile bartending business requires insurance to protect the small business owner and their patrons. You typically need general liability, liquor liability, and auto insurance for your mobile bar vehicle.

What are the common types of liquor licenses for a mobile bar?

When looking into how to start a drink company, licenses and bar terminology vary by region. However, licenses typically include beer and wine only, all-inclusive alcoholic beverages, or event-specific licenses. Always consult local regulations.

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business plan for mobile bartending

Bartender Training

Step-by-Step Guide on How to Start a Mobile Bar Business in 2023

  • By: BT Staff
  • Date: January 20, 2024
  • Time to read: 11 min.

business plan for mobile bartending

In recent years, the mobile bartending business has exploded. The demand for mobile bartending services is rising from weddings and private parties to corporate and sporting events. This article will provide a comprehensive overview of how to start a mobile bar business, covering aspects such as the business model, startup costs, licensing requirements, and marketing strategies.

Key Takeaways

  • Plan meticulously: The success of your mobile bar business depends on careful planning. Your business plan should include market research, target audience, pricing strategy, marketing strategy, and licensing requirements.
  • Understand your legal obligations: From getting a liquor license to complying with local and state laws about alcohol sales, there are many legal factors to consider when starting a mobile bar business. Consulting with an attorney or a business advisor can help understand these obligations.
  • Invest in marketing: Effective marketing is key to attracting clients to your mobile bar business. This can involve traditional marketing methods, like flyers and newspaper ads, or digital marketing methods, like social media advertising and email marketing.
  • Quality service and offerings: The quality of your service and offerings can set you apart from your competitors. This can mean investing in quality bartending tools, providing exceptional customer service, and offering unique or custom cocktails.

Starting a mobile bar business can be an exciting venture, especially if you have a passion for bartending and a desire to offer unique experiences at various events. This venture is increasingly popular thanks to its flexibility, lower overhead costs, and ability to cater to various venues and occasions. However, starting your mobile bartending business requires careful planning, research on the pros and cons , and compliance with liquor laws and safety requirements.

Table of Contents

Your First Steps: Crafting a Business Plan

Your mobile bar journey begins with a solid business plan. It serves as your map, outlining your vision, startup and operational costs, pricing strategy, target market, marketing strategy, and future growth plans. This crucial document can also help secure funding from banks or investors. A well-structured plan will guide your decisions and keep your business on the right track.

The Small Business Administration offers resources and advice on creating a business plan. You may also choose to consult with a professional business plan writer or accountant to ensure accuracy and a comprehensive approach.

Learn more about the pros and cons of mobile bars here .

Choosing the Legal Structure of Your Business

Deciding on the legal structure of your business is one of the first things you need to do. Options include sole proprietorship, partnership, limited liability company (LLC), and corporation. Each type has its advantages and disadvantages, affecting your taxes, risk exposure, and administrative overhead.

The chosen structure will determine how much personal liability you assume, how you will pay taxes and the record-keeping you need. If you are unsure about the best structure for your business, it’s advisable to consult with a business attorney or accountant.

Registering Your Business and Obtaining Licenses and Permits

One of the first crucial steps in starting your mobile bar business is properly registering your business and obtaining all necessary licenses and permits. This process can be complex, as you must comply with various local, state, and federal laws.

Choosing a Business Structure

The structure you choose for your business will have legal and financial implications. There are several business structures to consider, such as sole proprietorship, partnership, limited liability company (LLC), or corporation.

  • Sole proprietorship: This is the simplest structure, and it is suitable if you are the sole owner of the business and are responsible for all its debts.
  • Partnership: If you plan on owning the business with one or more people, a partnership could be the right fit. There are different types of partnerships, including general partnerships and limited partnerships.
  • Limited Liability Company (LLC): An LLC provides legal protection by separating your business assets from your personal assets. If your business were to be sued, your assets would typically be protected.
  • Corporation: This is a more complex business structure that is typically chosen by larger businesses. A corporation is a separate legal entity owned by shareholders.

Choosing the right business structure depends on your specific circumstances and future plans for your mobile bar business. It is advisable to consult with a business advisor or an attorney to help make this decision.

Registering Your Business

Once you have chosen a business structure, you need to register your business. If your business is a sole proprietorship and you are doing business under your own name, you might not need to register. However, if you’re using a different name, you’ll likely need to register it with your state.

If your business is an LLC, partnership, or corporation, you’ll need to register your business with the state where your business is located. This process typically involves filing documents with your state’s Secretary of State office and paying a filing fee.

The name you choose for your business should be unique and not used by another company in your state. You can usually check name availability on your state’s Secretary of State website.

You should also consider whether to trademark your business name. A trademark protects your business name from being used by other companies in the U.S. You can file for a trademark with the U.S. Patent and Trademark Office.

Obtaining Federal and State Tax IDs

Next, you’ll need to obtain a federal tax ID number, and an Employer Identification Number (EIN). This is used by the Internal Revenue Service (IRS) to identify your business for tax purposes.

Most businesses will need an EIN. You can apply for one for free on the IRS website. If your business is a sole proprietorship without employees, you can use your Social Security number instead of an EIN.

Depending on your state, you may also need to get a state tax ID number. This is usually required for businesses that pay sales tax or have employees.

Obtaining Licenses and Permits

One of the crucial steps in starting your mobile bar business is obtaining the proper licenses and permits. Because you’re dealing with alcohol, you’ll need to abide by strict local and state liquor laws.

To legally sell alcohol, you’ll need a liquor license. The process for obtaining a liquor license varies by state, so you’ll need to check with your local Alcohol Beverage Control (ABC) Board or similar entity. Be aware that getting a liquor license can be a lengthy and expensive process.

You’ll also need health permits as you’ll be serving consumables. Check with your local health department to find out what is required.

In addition, since your business is mobile, you may need special permits to operate in different locations, like city streets, private property, or at special events.

It’s essential to comply with all licensing and permit requirements to avoid hefty fines and other legal problems. Always check with local, state, and federal authorities to ensure you have all necessary licenses and permits.

To sum up, registering your business and obtaining licenses and permits can be a complex process, but it’s a crucial step in establishing your mobile bar business. It’s advisable to seek legal advice to ensure you are fully compliant with all laws and regulations.

Building Your Mobile Bar

Your mobile bar is essentially your store front—it’s crucial to put thought, creativity, and planning into its design and construction. The design and style of your mobile bar will play a significant role in drawing customers and creating a memorable experience for them. Below are the steps to build your mobile bar.

Determine the Size and Layout

Firstly, decide on the size of your mobile bar. The size largely depends on the scale at which you plan to operate, the number of employees who will be working at one time, and the nature of the events you plan to serve. If you’re targeting large events, weddings, or corporate functions, you’ll need a larger setup compared to if you’re only serving smaller gatherings or private parties.

The layout of your bar should be efficient and functional, allowing for easy movement and quick service. Consider space for storing beverages, glassware, cocktail shakers, ice, snacks, and other supplies. Also, ensure there’s enough room for preparation areas, coolers, and waste containers.

Choose the Right Vehicle

The next step is to choose the right vehicle for your mobile bar. Food trucks, trailers, vintage vans, or even converted horse trailers can serve as mobile bars. The type of vehicle you choose will depend on your budget, the scale of your operations, and your brand image.

When choosing a vehicle, take into account its condition, maintenance costs, fuel efficiency, and the cost of necessary modifications. Remember to check the laws in your local area regarding what type of vehicles can be used for a mobile bar business.

Design the Bar

Designing your mobile bar involves both the interior and exterior. The interior design should reflect functionality and efficiency. Install a well-organized back bar with different shelves for various types of drinks. Ensure you have separate space for washing and drying glassware.

On the other hand, the exterior design should represent your brand’s style and image. It should be attractive, unique, and reflective of the kind of experience customers can expect from your bar. Depending on your branding, you could go for a vintage, rustic, modern, or industrial look. Consider hiring a professional graphic designer to create eye-catching graphics or logos for your mobile bar.

Here’s an article on more ways to make your mobile bar stand out .

Equip Your Bar

Next, you need to equip your bar with the necessary tools and appliances. This includes refrigerators to keep your beverages chilled, ice machines, washing sinks, cocktail blenders, and high-quality glassware. In addition, you’ll need cocktail shakers, mixers, a cash register or point of sale (POS) system, and potentially a sound system if you plan on creating a party atmosphere.

Your choice of equipment will depend on your menu, your services, and your budget. When purchasing equipment, consider both new and used options. Used equipment in good condition can help you save money.

Implement Safety Measures

Safety should be a priority when building your mobile bar. Equip your vehicle with fire extinguishers and first-aid kits, and ensure proper ventilation. Your bar should also meet all local health department guidelines and codes.

Also consider vehicle insurance and liability insurance to protect your business from potential accidents or damages. Always keep safety at the forefront of your operations—not just for you and your employees, but also for your customers.

In conclusion, the process of building your mobile bar requires careful planning and thoughtful decision-making. However, once completed, you’ll have a unique, efficient, and attractive mobile bar that serves as the foundation of your business.

Gathering Your Equipment and Supplies

Next, you will need to purchase the necessary equipment and supplies. This includes glassware, cocktail shakers, mixers, utensils, and alcohol. Also, consider equipment for clean-up and waste management.

When deciding on your alcohol stock, consider the preferences of your target market. Offering a variety of beer, wine, and spirits allows you to cater to different tastes and event types. Additionally, having a well-developed cocktail menu can differentiate your mobile bar business from competitors.

Setting Your Prices

Your pricing strategy should reflect your business expenses, market trends, and target customer’s budget. To determine your price points, calculate the cost of your supplies, labour, transportation, and overhead, and add your desired profit margin.

It’s also helpful to research what competitors are charging for similar services. You don’t want to price yourself out of the market, but you don’t want to undersell your services either. Remember, a higher price can sometimes convey higher value, but you need to be able to justify it with exceptional service and quality.

Hiring and Training Your Staff

Depending on the size of your mobile bar business, you might need to hire staff. Whether you need additional bartenders, servers, or a cleanup crew will depend on the size and frequency of the events you plan to serve.

Hire staff with the right skill sets can work in a fast-paced environment and are friendly and customer-focused. Some states require bartenders to have specific licensing or certification, so be sure to check local regulations.

Marketing Your Mobile Bar Business

Effective marketing is crucial to attract clients and get more business. Building a website, creating a strong brand, leveraging social media, and networking within the local area and the catering industry can help spread the word about your mobile bartending service.

Creating content that showcases your mobile bar at different events, customer testimonials, and behind-the-scenes preparations can create interest and attract potential clients. Don’t forget the power of word-of-mouth recommendations, so strive to deliver an exceptional experience at every event to generate repeat business.

Expanding Your Business

As your mobile bar business grows, you may want to consider expanding. This could mean purchasing additional mobile bars to cater to more events simultaneously, offering new services such as customized cocktail menus or mixology classes, or even franchising your business model.

Remember, growth should be sustainable. It’s vital to keep track of market trends, customer preferences, and your business finances as you plan for expansion.

Starting a mobile bar business can be a profitable and rewarding venture. With careful planning, adherence to legal requirements, and a focus on excellent service, your mobile bartending business can provide a fun and unique service to various events. Here’s to your success in the mobile bar industry!

To wrap up, it’s essential to note that starting your own mobile bar business, like any new venture, comes with its challenges. Yet, with hard work, dedication, and a passion for creating unique experiences, it’s possible to create a successful mobile bar business. Take the first step, research, and plan carefully. Your mobile bar journey awaits!

Happy planning, and here’s to your success in the mobile bar industry!

Frequently Asked Questions (FAQ)

Do i need any special certifications to start a mobile bar business.

While you don’t need any special certifications to start a mobile bar business, it is crucial to understand and abide by the liquor laws in your state or country. This may require you to obtain a liquor license or permit. You may also want to get a bartending certificate to increase your knowledge and credibility.

How much does it cost to start a mobile bar business?

The cost of starting a mobile bar business can vary greatly depending on many factors, such as the cost of the vehicle, the type and amount of inventory you plan to carry, and your marketing budget. However, generally speaking, you can expect to spend anywhere from $10,000 to $50,000 on startup costs.

How can I attract clients to my mobile bar business?

Word-of-mouth marketing is one of the best ways to attract clients to your mobile bar business. You can also attract clients by offering unique services or drinks that differentiate you from competitors. Leveraging social media to showcase your offerings can also be an effective way to attract clients.

What types of events can a mobile bar cater to?

Mobile bars are incredibly versatile and can cater to a wide range of events. These include corporate events, weddings, birthdays, graduations, sporting events, festivals, and even public events.

What kind of insurance do I need for a mobile bar business?

You’ll need several types of insurance for your mobile bar business. These may include general liability insurance, vehicle insurance, liquor liability insurance, and possibly workers’ compensation insurance if you have employees.

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How to Start a Bartending Service Business

Last Updated: February 28, 2024 Approved

This article was co-authored by Mimi Perryman . Mimi Perryman is a Bartender and the Owner of Events with LML, an events company based in the Los Angeles Metropolitan Area but serving the full state of California. With over 15 years of experience in the serving industry, she specializes in traveling bartender services and event planning. She earned a BS in Marketing from California State University-Dominguez Hills, is ServSafe & RBS Certified, and carries a bartending license. She also has a Marketing & Graphic Design background and is a member of the American Marketing Association. Events with LML has a 5-star rating on Yelp and is a featured vendor on The Knot. wikiHow marks an article as reader-approved once it receives enough positive feedback. In this case, several readers have written to tell us that this article was helpful to them, earning it our reader-approved status. This article has been viewed 97,177 times.

Bartending can be a very good career, with reported average earnings statistically greater than a majority of college level graduates. Because alcohol sales remain stable even in a tough economy, bartending is often referred to as a recession-proof career. For these reasons, the bartending business is competitive. Some bartenders opt to improve their marketability and increase their incomes by starting a bartending service business. You don't have to have a college degree in business to get started in your own mobile bartending venture, but you do need to be prepared to invest your skills, your time and some money into making your business successful. Start by reading these steps for how to start a bartending service business.

Step 1 Learn as much as you can.

  • Schooling. Enroll in a bartending school, if you haven't already. You don't need to go to bartending school to become a bartender, but it can help you learn the basics much faster.
  • On the job training. Get a bartending job. Additionally, any hand-on experience you can accrue in the fields of customer service or hospitality is helpful.
  • Business. You will need to understand the basics of running a small business, including accounting, bookkeeping, marketing and customer service. Take a couple of business classes at the local community college or business resource center, or check out some library books on the subject.
  • Others' experiences. You can learn a lot by speaking with other people who operate similar traveling bartender businesses. Use a phone book and make some calls.
  • Double-check your local, county, city, and state laws regarding alcohol before you get started.

Step 2 Formulate a business plan.

  • Portable bar. These come in a variety of sizes and styles, and at a wide range of price points.
  • Business cards. You can purchase expensive cards from a print shop or make your own. The point is to get your name out there.
  • Bartending tools. Speed pours, bottle openers, wine keys, coolers and garnish trays.
  • A uniform. This is not a necessity, but is a good way to present a professional appearance to customers.

Step 7 Create marketing materials.

  • Place free ads on online classifieds sites.
  • Purchase advertising blocks in local newspapers.
  • Approach the people in charge of booking events at local venues and leave business cards with them.
  • Call party planners, disc jockeys, caterers and other event professionals. Explain your bartending service business and ask for referrals.
  • Search classifieds for people seeking a traveling bartender for their parties.
  • Sign up on websites like Thumbtack, where people can search for gig-based vendors. Some of these sites have membership fees, but they're a great way to get your name out there.

Community Q&A

Community Answer

  • Keep a running list of every professional you have spoken with in the hopes of getting referrals so that you can follow-up with them every couple of weeks and leave more business cards, if necessary. Thanks Helpful 0 Not Helpful 0
  • If buying or transporting a portable bar is not an option in the beginning, look into renting one, or ask clients if they have a table you could set up. Thanks Helpful 0 Not Helpful 0
  • Make sure that your customer service skills are perfected—people are inviting you into their personal spaces and special events, so you want to be very professional. Thanks Helpful 0 Not Helpful 0

business plan for mobile bartending

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Expert Interview

business plan for mobile bartending

Thanks for reading our article! If you'd like to learn more about bartending, check out our in-depth interview with Mimi Perryman .

  • ↑ https://www.budgetsaresexy.com/how-to-make-money-bartending/
  • ↑ https://howtostartanllc.com/business-ideas/mobile-bartending
  • ↑ https://bizfluent.com/how-2291669-start-mobile-bartending-business.html

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Business Pro Planner

How to Start a Mobile Bar Business | Proven Tips for Success!

Ever you thought about running your own mobile bar business? You are not alone! The mobile bartending industry is booming, and it’s a business idea that’s catching on fast. But wait, before you start mixing drinks and counting cash, there’s stuff you need to know.

That’s why this guide is a game-changer for new business owners. We will cover the basics, from business planning to getting the right licenses. So, if you are ready to turn your love for bartending into a real business, you are in the right spot. Ready to get started? Let’s do this!

Table of Contents

Why Start a Mobile Bar Business?

Ever you thought about why start a mobile bar business is the talk of the town? Let’s break it down.

Why Start a Mobile Bar Business?

Flexibility: Be Your Own Boss

Imagine setting your own hours and choosing your venues. That’s the flexibility a mobile bar business offers. Say goodbye to the 9-5 routine and hello to a life on your terms.

Cost-Effective: No Building, No Problem

Forget the high overhead costs of a traditional bar. With a mobile setup, you’re cutting costs and boosting profits. It’s a business idea that’s as smart as it is cool.

High Demand: The Party Comes to You

People are tired of the same old venues. That’s why mobile bartending is a hit. The market demand is strong and shows no signs of slowing down.

Newbies Welcome: Your Business, Your Rules

First time in the small business world and looking to make a splash? No worries, this is your moment. With a solid business plan, you could be the next big thing in the mobile bartending industry.

Let’s Get Started!

Ready to make your mobile bartending business the next big thing? This guide will help you start your mobile bartending business, from getting your business license, especially securing a “liquor license” to launching your dream.

How to Start a Profitable Mobile Bar Business in 9 Steps

business plan for mobile bartending

i- Market Analysis: Understanding the Mobile Bar Industry

Quick Comparison: Traditional Bar vs. Mobile Bar :

And here’s a bar graph to visualize the current popularity of each:

Traditionals vs. Mobile Bar

Industry Trends :

  • Cocktail culture is on the rise, with consumers seeking more specialty drinks and unique bar experiences. This benefits mobile bars.
  • Mobile bars are great for customizable private events like weddings or corporate parties that want a personal mixologist.
  • Many traditional bars are expanding into mobile bartending to increase revenue.
  • Marketing via social media is crucial – Instagram and TikTok mainly help promote mobile bars .

Competitive Landscape :

  • Main competitors are traditional brick-and-mortar bars, restaurants & hotels with bars, and other mobile bars.
  • Mobile bars have advantages in flexibility, lower overhead costs, and novelty.
  • However, you’re competing with established brand recognition and licenses of traditional bars.
  • Focus on differentiation – specialty cocktails, themes, superior service.

Target Customers :

  • Private event hosts – weddings, birthday parties, retirements, corporate events.
  • Hotels, venues, and restaurants seeking to outsource their bar services.
  • Young urban professionals seeking fabulous social experiences.
  • Event planners and caterers looking for full-service offerings.

ii- Choosing the Best Business Structure

When embarking on the journey to start a mobile bar business, one of the most critical decisions you will make is choosing the appropriate business structure. This choice will impact your taxes, liability, and even how much paperwork you will have to deal with.

Why Business Structure Isn’t Just Paperwork:

Starting a mobile bartending business is exciting, but before you shake up your first cocktail, there’s some serious stuff to consider. One of the first decisions you will make is choosing a business structure. This choice will impact your taxes, liability, and even how much paperwork you’ll have to deal with.

The Options: Breaking It Down Let’s look at the most common types of business structures and how they stack up for a mobile bartending service.

  • Sole Proprietorship: Easy to set up but puts your personal assets at risk.
  • Partnership: Great if you’re teaming up with someone, but remember, you’re both on the hook for any business debts.
  • LLC (Limited Liability Company): Offers personal asset protection and tax benefits but requires more paperwork.
  • S-Corp and C-Corp: Ideal for larger operations, but they come with complex tax requirements and regulations.

Why LLC is Often the Best Choice for Mobile Bars For most folks diving into the mobile bar industry, an LLC is the way to go. It offers a balance of liability protection and tax benefits without the headache of corporate-level paperwork. Plus, it’s flexible enough to grow with your business.

Steps to Legally Register Your Business Structure

  • Decide on a Business Name: Make sure it’s unique and resonates with your target audience.
  • File the Necessary Paperwork: For an LLC, this usually means filing Articles of Organization.
  • Get Your EIN: This is your business’s tax ID.
  • Open a Business Bank Account: Keep your personal and business finances separate.
  • Secure Licenses and Permits: Don’t forget the liquor license!

Choosing the right business structure sets the foundation for your mobile bartending business. With these insights, you are well on your way to becoming the life of the party—responsibly, of course.

iii- Develop a Winning Business Plan for Your Mobile Bar Venture

Why Market Research is Your New Best Friend:

Look, if you are diving into the mobile bar scene, you have got to know your audience. Are you targeting the wedding crowd, corporate events, or maybe the late-night party-goers? Knowing this is like having a GPS for your business.

Who’s Your Competition? Time to Play Detective:

You are not alone in this game. There are other players, both traditional bars and mobile ones. What are they doing right? More importantly, what are they doing wrong? This is your chance to swoop in and fill that gap.

What Makes You So Special?

No, really, what makes your mobile bar different? Is it a tiki-themed van? Or maybe you have got a secret family cocktail recipe? Whatever it is, make it your headline act.

Money Talks: Your Financial Roadmap

Let’s talk numbers. You will need a van, booze, licenses, and let’s not forget—people to serve those drinks. Map out your costs and expected income for the next 3-5 years. Yeah, it sounds like a lot, but hey, you’ve got to spend money to make money!

The Nuts and Bolts: Your Operations:

Who’s going to run the show when you’re not around? What’s your game plan for keeping the booze flowing and the customers happy? Think this through, write it down, and yes, prepare for hiccups along the way.

Get the Word Out: Your Marketing Plan:

In this digital age, if you are not online, you are invisible. Get a snazzy website, be active on social media, and consider partnerships that can bring in more business. And don’t forget the old-school methods—word of mouth still works wonders!

By following these steps, you will be well on your way to launching a successful mobile bar business. Here’s to your future success!

iv- Regulatory Compliance and Legal Framework: Navigating the Maze

Business Entity: Choose Wisely

First things first, what’s your game plan? Going solo or teaming up? LLCs are often the sweet spot for mobile bars, offering the best of both worlds—flexibility and protection.

Licenses: The Golden Ticket

No license, no libations. It’s that simple. You will need a mobile liquor license and maybe a few other local permits. Think of it as your VIP pass to the business world.

Insurance: Better Safe Than Sorry

Let’s be real, stuff happens. Someone could spill a drink on your DJ equipment or trip over a cable. That’s why insurance isn’t just a good idea; it’s a necessity.

Food Permits: More Than Just Peanuts

Planning to serve some grub? You’ll need a food handling permit. Trust me, a food poisoning scandal is not the kind of publicity you want.

Quick Checklist

  • Pick your business structure—LLC is often the best bet.
  • Secure that all-important mobile liquor license.
  • Get yourself some solid business insurance.
  • If you’re serving food, don’t forget the food handling permit.

So, there you have it. It might seem like a lot, but each step is a crucial ingredient in the recipe for a successful mobile bar business. Get it right, and you are golden.

v- Financial Planning: The Economics of Owning a Mobile Bar

Cost to Start: What You Will Need

  • Vehicle purchase or rental
  • Commercial kitchen rental
  • Bar equipment – shakers, coolers, draught system
  • Initial liquor and ingredient inventory
  • Marketing materials – website, signage, shirts

Revenue Projections: What You Could Earn

  • Price out offerings for events, weddings, parties
  • Build a 3-year revenue model based on projected events
  • Factor in taxes and ongoing operating expenses

Personal and Business Finances: Keep Them Separate

  • Open a dedicated business bank account and credit card
  • Use accounting software to track business income/expenses separately
  • Keep personal and business funds completely separate

Funding Options: Where to Get Money

  • Small business loans or lines of credit
  • Crowdfunding through platforms like Kickstarter
  • Equity partners who invest in exchange for partial ownership

Investment Analysis: Make Smart Choices

  • Estimate capital needed and projected ROI timeline
  • Understand the risks and challenges in the mobile bar industry
  • Only spend where necessary to minimize losses if the business fails

vi- Operational Essentials: Run Your Mobile Bar Like a Pro

Once you have handled the legalities and licensing, it’s time to focus on the fun operations of your new mobile bartending business! This includes getting the right equipment, hiring staff, and handling day-to-day procedures.

Essential Equipment: Your Portable Bar and Manager Tools:

Every mobile bartender needs the right gear to mix drinks anywhere. You need the right equipment to sling those cocktails anywhere. Start with your vehicle – like a van, trailer, or food truck fitted with counters and coolers. Then, fill it with bare necessities: 

  • Your vehicle or trailer setup for bartending
  • Portable bar tools like shakers, strainers, and cutting boards
  • Coolers, draught systems, and ice machines
  • Glassware including tumblers, beer mugs, shot glasses
  • POS systems, cash drawers, and receipt printers
  • Branded signage and displays will make your portable bar stand out!

Building an All-Star Team:

Then it’s time to hire your bar crew  – hire experienced, engaging bartenders and barbacks to provide exceptional service. Look for mixology skills and charm. Provide extensive training on: 

  • Your specialty cocktail menus and brand style
  • Efficient setup and breakdown processes
  • Customer interaction best practices
  • Responsible alcohol serving policies

Day-to-Day Operations:

Focus on building your reputation and repeat mobile bartending business through:

  • Consistent, reliable operations at events
  • Quickly and efficiently set up your portable bar
  • Delighting guests with unique cocktails and flair
  • Actively soliciting customer feedback for improvements
  • Following up with leads for future events

With the right gear, people, and practices – you’ll be on your way to mobile bartending success!

vii- Marketing: Make Your Mobile Bar Business Stand Out 🍹

Branding: It’s More Than Just a Name

When it comes to branding, you’ve got to think beyond just a catchy business name. You need a compelling story, a unique logo, and maybe even a business writer to help you craft that perfect message. Your brand is your identity; make it memorable.

Digital Marketing: More Than Just a Pretty Website 🌐

Listen up, digital warriors! having a website for your business is non-negotiable. But it’s not just about having a site, it’s about making it findable. That’s where SEO (Search Engine Optimization) comes in. Invest in good SEO practices to make sure your mobile bar pops up in those crucial Google searches.

Customer Acquisition: Turning First-Timers into Lifers 🥳

First impressions are great, but lasting impressions are where the money’s at. Develop strategies to keep customers coming back. Whether it’s a loyalty program or killer happy hour deals, give them a reason to choose your mobile bar again.

Marketing isn’t just about flashy ads, it’s about building a brand. Making your business easily findable online, and keeping those customers coming back for more. And remember, a good laugh and a long drink are the two best cures for anything. Cheers to your success!

viii- Mobile Bar Challenges and Expert Tips to Overcome Them

Owning a mobile bartending business comes with many hurdles. But veteran bar owners have wisdom to share on tackling any obstacle.

Common Mobile Bar Challenges

Startup Challenges

  • Raising capital for purchases
  • Navigating licensing and permits
  • Building a client base as a new business
  • Creating efficient operating procedures

Ongoing Operations Challenges

  • Managing unpredictable demand for events
  • Hiring and retaining quality bartenders
  • Keeping inventory stocked with shifting trends
  • Updating your offerings to stay current

Growth Challenges

  • Deciding when to expand your fleet and staff
  • Maintaining brand consistency as you scale
  • Finding enough events and venues to fill capacity
  • Avoiding overextending yourself financially

Expert Tips to Overcome Challenges

Be Flexible and Adaptable

  • Stay on top of drink trends and update menus
  • Bring on freelance staff for busy periods
  • Manage cash flow for seasonal fluctuations

Keep Improving and Evolving

  • Regularly seek customer feedback
  • Experiment with new ideas and don’t fear failure
  • Invest in better systems and equipment

Build a Support Community

  • Join mobile bar owner networks and groups
  • Find a mentor who has built a successful bar biz
  • Attend trade shows and conferences

ix: Scaling Your Business: Taking Your Mobile Bar from Small Business to Success!

Starting out, your mobile bar maybe just you, a van, and a few events a week. But with hard work, you can scale up to a booming brand in your area!

Franchising & Partnerships

Once established, consider franchising your concept or taking on partners to expand. Bringing on additional mobile bars and staff lets you take on more events and venues.

Expanding Your Locations

Look for new spots to set up your portable bar – concerts, festivals, conferences, etc. Partner with larger venues. Growing your geographic range spreads brand awareness.

Years of Growth

In your first year, focus on building a reputation and loyal customer base. In year two, work on increasing efficiency and offerings. By year three, you can look into franchising or licensing deals to scale rapidly.

Many successful mobile bar owners spent years perfecting operations and marketing before expanding. Patience and persistence pay off when growing a localized business.

Always Improving

Never stop trying to improve, even as you scale your successful mobile bartending business. Seek customer feedback, test new ideas, and invest profits into better equipment and more highly-trained staff.

With commitment and patience, there’s no limit to growing your mobile bartending dreams!

How to Start a Mobile Bar Business

In wrapping up, launching your mobile bar is more than just mixing drinks; it’s about strategic planning and execution. From choosing the right business entity like an LLC to meeting all licensing requirements, each step is crucial. Utilize Small Business Administration resources for expert advice on financial planning and risk management.

Getting customers is tough for new bars, so focus on digital marketing and SEO to spread the word online. Social media and reviews attract folks too. Oh, and nail down your operations – inventory, staffing, setups – so things run smooth.

The Small Business Administration offers a ton of free resources for planning, financing, and growing your mobile bar. Tap into that expertise! And connect with other bar owners to learn the ropes.

At the end of the day, a successful mobile bar needs badass bartending skills mixed with strategic thinking. You gotta handle both the business and creative sides to turn your passion into a thriving company. Not easy, but so rewarding!

Okay, mobile bar dreamers – now you have got this. Wishing you luck as you start mixing up cocktails and getting your new business venture on the road!

Asif Saeed

Muhammad Asif Saeed has extensive experience in commerce and finance. Specifically, He holds a Bachelor of Commerce degree specializing in Accounts and Finance and an MBA focusing on Marketing. These qualifications underpin his understanding of business dynamics and financial strategies.

With an impressive 20-year career in Pakistan’s textile sector, including roles at Masood Textile (MTM) and Sadaqat Limited, excelling in business & financial management. His expertise in financial and business management is further evidenced by his authoritative articles on complex finance and business operation topics for various renowned websites including businessproplanner.com,businesprotips.com,distinctionbetween.com, trueqube.com, and bruitly.com, demonstrating his comprehensive knowledge and professional expertise in the field.

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Sample Mobile Bartending Business Plan

Mobile bartending business plan sample.

Each year, tons of mobile bartending businesses are established.

Not many achieve their full potential due to ineffective strategies to help enhance their growth. Some bartending businesses never see the light of day due to a lack of planning.

This shows the reason why having an effective bartender business plan is necessary.

Here, we’ve provided a mobile bartending Business Plan to guide you through the process of how you should write a good plan.

If you’ve faced difficulty in the past with how to produce a great plan, this article should help address the problem.

Approach it Systematically

Instead of starting the process haphazardly, it’s best to ensure your plan has all the necessary elements. These are simply the essential sections that cannot be skipped.

They give your plan the needed balance and cover all key areas necessary for effective strategy and growth. So, what are these sections?

They include the executive summary, the business description, and the products & services.

Others are the market analysis, strategy & implementation, organization & management team, and financial plan & projections. These sections play a role in allowing you to get definite outcomes.

With these stated, you’ll need to know how to develop them. In other words, specific information to be included in each section will need to be provided. We’ve got you covered.

Let’s discuss each point to show you how each should be written.

i. Executive Summary

The executive summary is where it all begins. This is a summarized version of the entire plan. It serves as an overview and covers the whole section of the primary goal.

The executive summary is designed to pique the reader’s interest and make them want to learn more about the business idea.

Investors have little time to spare going through your plan. You should give your executive summary section the best shot you’ve got.

The reader understands the basics of your bartending business by simply reading through the summary, which should be around three pages on average.

In addition to other sections of the plan highlighted in the summary, you’ll also need to provide the business name & location, the products & services offered, mission & vision statements, and the specific purpose of the plan.

It’s best to write your executive summary last to summarize your thoughts more accurately.

Your mobile bartending business needs to have a name by which it will be called. This gives it its identity. Also, since it’s a portable business, you’ll have to state the locations you’ll be covering.

When it comes to the products and services you’ll be offering, you’ll need to be more specific.

Everyone has an idea of what products and services a bartending business offers. However, specific details need to be included here for more clarity.

Providing too many details about your services will likely take up much space within your summary. Leave the other information for the leading products and service section.

Your mission statement should clearly define your mobile bartending business’s fundamental purpose. In other words, you need to provide information on why it exists and what goals it seeks to fulfill.

Having stated your mission statement, the vision statement is next.

This should convey your dream for the mobile bartending business. Your audience can see the heights you intend to attain after a couple of years through your vision statement.

It should be inspiring to your workforce.

ii. Business Description

The business description section gets into specifics about the business. Important areas discussed include who you are, how you operate, and your goals.

How do you plan on making a profit with your mobile bartending business? Provide the legal structure your business will operate.

A brief history of your operations and the nature of the business needs to be discussed. What more? You’ll also have to state the needs you plan on supplying.

A summary of your long and short-term goals and business growth will be in order. Provide details on financial or market highlights.

iii. Products & Services

Anyone going through your products and services section should be able to get an idea of the products you sell, with information on suppliers.

What more? Your products and service costs and the net revenue expected from sales will be in order—also, state how these services benefit your customers.

Explain the market role of your services and products and the advantages such have compared to those of your competitors. Are there certain products you wish to include in your offerings in the future?

Provide such information here.

iv. Market Analysis

Under the market analysis section, you’ll have to demonstrate your knowledge of the mobile bartending industry. This is only possible through in-depth research.

Provide a sketch of your target customer segments with size and demographics included.

You’ll also have to carefully evaluate your competitors’ strengths and weaknesses while providing an industry description and outlook with supporting statistics.

Provide historical, current, and projected marketing data for services and products.

v. Strategy & Implementation

You will discuss sales and marketing strategies for your mobile bartending business here. This will include explanations of how you plan to promote your business to the market and your sources of labor.

You should state the number of employees you’ll need to run smoothly.

Provide details on pricing, costs, promotions, and distribution of products. This should also be accompanied by your operating hours as well as facilities.

How will your mobile bartending business function?

vi. Organization & Management Team

Your organizational structure needs to be appropriately described.

Provide an organizational chart that describes departments and key employees. This is in addition to the owners and the profile of your management team.

vii. Financial Plan & Projections

The financial plan should include detailed presentations and an assessment of financial statements.

These should include historical financial data, practical prospective financial information, and analysis of financial data.

Your mobile bartending business plan should be well written by following these steps. This also enhances your chances of success.

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Mobile Bar Business Plan Template

Written by Dave Lavinsky

Mobile Bar Business Plan

You’ve come to the right place to create your Mobile Bar business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Mobile Bar businesses.

Below is a template to help you create each section of your Mobile Bar business plan.

Executive Summary

Business overview.

Wild Heart Bar is a new mobile bar that serves the Boston, Massachusetts area. Our mobile bar is built into a trailer that travels to special events, such as weddings, office parties, and graduations, to serve a wide selection of alcoholic and non-alcoholic drinks. Clients can rent our bar by the hour or by the day and can choose from a selection of rental packages depending on the variety of drinks they want to be offered. Our most basic package offers a long list of local beers and high-quality wines, and our premium packages offer a great selection of cocktails and mixers. No matter what package our customers’ choose, Wild Heart Bar promises to always be the heart of the party and serve amazing drinks that help guests have a great time.

Wild Heart Bar is founded and run by Kayla Brown. Kayla has been a bartender for several years but enjoyed her job the most when serving parties and catering at special events. Therefore, she decided to start a mobile bar so she can continuously meet new people and help liven up any party or special event she caters to. Kayla has the experience, skills, and personality to ensure that Wild Heart Bar succeeds. We expect to be one of the most popular mobile bars in the area in the next five years.

Product Offering

Wild Heart Bar will serve a full bar of beer, wine, mixers, and cocktails. The selection of drinks we offer depends on the rental package that our customers choose. Our basic package is a standard pour service that offers a wide selection of beer, wine, and non-alcoholic drinks. Our more premium packages include a list of mixers and cocktails. No matter which packages our customers choose, we will provide all the cups, napkins, straws, ice, and other supplies needed to manage the bar and serve our customers.

Customer Focus

Wild Heart Bar will serve residents living in Boston, Massachusetts. We will primarily target individuals who are planning special events, such as weddings and large parties. It is expected that our target demographic will primarily be adults in the 25-45 age range who are either middle-class or affluent.

Management Team

Wild Heart Bar is led by Kayla Brown, who has been a bartender and caterer for several years. Throughout her career, she has managed bars and served dozens of large gatherings, including parties and weddings. She is a social person and loves interacting with new people while making drinks. Her personality, experiences, skillset, and passion will lead Wild Heart Bar to great success.

Success Factors

The following success factors will set Wild Heart Bar apart from the competition:

  • A wide selection of local beer, and wine
  • Uniquely crafted mixers and cocktails
  • Management with extensive experience serving alcoholic drinks and catering to large groups

Financial Highlights

Wild Heart Bar is seeking $250,000 in debt financing to open its mobile bar. The funding will be dedicated to the build-out and design of the bar and office location, as well as bar supplies, working capital, three months’ worth of payroll expenses, and opening inventory. The breakout of the funding is below:

  • Office build-out and design: $50,000
  • Trailer and vehicle purchase and maintenance: $100,000
  • Bar supplies: $25,000
  • Opening inventory: $25,000
  • Working capital (to include 3 months of overhead expenses): $25,000
  • Marketing expenses: $25,000

The following graph outlines the pro forma financial projections for Wild Heart Bar:

Wild Heart Bar Pro Forma Financial Projections

Company Overview

Who is wild heart bar.

Wild Heart Bar is a new mobile bar business located in Boston, Massachusetts. The office will be in downtown Boston, but our mobile bar will serve the entire city and nearby areas. Our goal is to be the most popular mobile bar that caters to weddings, graduations, parties, and other special events.

  We offer multiple rental packages that customers can choose from, depending on what drinks they want available at their event. Our basic package is a pour-over service that serves beer, wine, and sodas. Our mixer package offers the same drinks plus mixers. Finally, our most premium package offers all of the above as well as handcrafted cocktails.

Wild Heart Bar History

Upon surveying the local customer base and finding potential office locations, Kayla Brown incorporated Wild Heart Bar as an S-Corporation on June 1, 2023.

The business is currently being run out of Kayla’s home office, but once the lease on the office location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

  • Found a location for the office
  • Developed the company’s name, logo, and website
  • Created the drink menu
  • Determined equipment and inventory requirements
  • Began recruiting key employees

Wild Heart Bar Services

Wild Heart Bar is a mobile bar that travels to weddings, parties, and other special occasions to serve alcoholic and non-alcoholic drinks. The bar is built into a trailer that party guests can walk up to to order drinks. We offer an extensive list of drinks and can cater to gatherings of up to 500 people.

We have multiple rental packages that customers can choose from, depending on what drinks they want available at their event. Our basic package is a pour-over service that serves beer, wine, and sodas. Our mixer package offers the same drinks plus mixers. Finally, our most premium package offers all of the above as well as handcrafted cocktails.

Industry Analysis

The mobile bar industry has experienced overall growth over the past five years. This growth was largely driven but sustained growth in consumer spending and per capita expenditure on alcohol. The industry will continue to benefit from economic growth, a decrease in the unemployment rate, and increased discretionary spending. Additionally, per capita expenditure on alcohol is expected to increase at a faster rate than in the previous five-year period, particularly on premium beverages.

Growth in the industry is also driven by the increase in large gatherings and special events. For several years, these events were limited due to the pandemic. Now that the pandemic is over, many people are enjoying spending time with friends and family by throwing parties and other fun occasions. Many of these occasions are improved by a mobile bar or catering service. Therefore, we expect the industry to grow substantially over the next five years.

Customer Analysis

Demographic profile of target market, customer segmentation.

Wild Heart Bar will primarily target the following customer profile:

  • Affluent and middle-class residents
  • Graduation parties
  • Office parties
  • Other special events

Competitive Analysis

Direct and indirect competitors.

Wild Heart Bar will face competition from other companies with similar business profiles. A description of each competitor company is below.

Frankie’s Traveling Bar

Frankie’s Traveling Bar is a mobile bar that caters for weddings located throughout Massachusetts. They offer very simple drinks, such as beers, wines, and simple mixers. Frankie’s is popular for its affordability; however, its affordable prices result in a limited drink menu. As such, we expect that Frankie’s will only be a minor competitor. Customers who want more options for their guests will be more inclined to hire Wild Heart Bar.

Cocktails on Wheels

Cocktails on Wheels is a mobile bar that serves cocktails, mixers, and liquor. They cater to graduations, bachelor/bachelorette parties, and similar events that are often improved with lots of alcohol. Their target market primarily involves very affluent young adults. As such, we expect that Cocktails on Wheels will be a minor competitor since they have such a small customer segment.

Mobile Spirits

Mobile Spirits is a new high-class mobile bar that serves the affluent society of the Boston area. They primarily cater to upper-class weddings and other events and serve the most expensive drinks in the area. Though Mobile Spirits will continue to thrive, we expect that they will only be a competitor for this upper-class market. Customers who want the same level of service for a more affordable rate will hire Wild Heart’s services instead.

Competitive Advantage

Wild Heart Bar will be able to offer the following advantages over their competition:

  • Multiple packages : We offer multiple catering packages that will all offer a variety of drinks to choose from. Our basic package will be great for customers on a budget who still want a great selection of beer and wine at their event. Our premium packages are for customers who can afford to go all out and will include an extensive list of beer, wine, mixers, and cocktails.
  • Management : Our management team has years of bartending and management experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
  • Relationships : Having worked in the industry for several years, Kayla Brown has the contacts with suppliers, promoters, and influencers to launch a mobile bar successfully.

Marketing Plan

Brand & value proposition.

Wild Heart Bar will offer a unique value proposition to its clientele:

  • Extensive menu of wine, beer, mixers, and cocktails.
  • Fun, friendly, and professional staff.
  • Moderate pricing.

Promotions Strategy

The promotions strategy for Wild Heart Bar is as follows:

Social Media

Wild Heart Bar will use social media to cater to the social media-obsessed portion of Boston. Kayla will create Instagram, Twitter, and Facebook business accounts to post “Coming Soon” announcements as well as pictures of our drinks, the trailer, and us working at previous events.

SEO Website Marketing

Wild Heart Bar plans to maintain a strong SEO presence on search engines like Google and Bing. When a person types in “local mobile bar” or “Boston mobile bar,” Wild Heart Bar will appear in the top three choices. The website will include the full bar menu, reservation packages and fees, and pictures of the finely crafted cocktails, beer selections, and wine offerings.

Word of Mouth/Referrals

Wild Heart Bar will encourage word-of-mouth marketing from loyal and satisfied clients. The company will incentivize its existing customer base to encourage friends and colleagues to hire our services.

Print Advertising

Wild Heart Bar will invest in professionally designed print ads to display in programs or flyers and to put in magazines, newspapers, and direct mailers.

The pricing of Wild Heart Bar will be moderate and on par with competitors so customers feel they receive value when reserving our mobile bar for their special event.

Operations Plan

The operations plan for Wild Heart Bar is as follows: Operation Functions:

  • Kayla Brown will be the Owner of Wild Heart Bar. She will be in charge of developing the drink menus, ordering alcohol inventory, training staff, and ensuring customer service. She will spend the next several months hiring the following staff:
  • Three or four part-time bartenders to help serve drinks, clean, and provide excellent customer service.
  • A part-time marketing specialist who will manage the marketing and promotional campaigns.
  • A part-time accountant who will manage all client invoicing, billing, and payables.


Wild Heart Bar aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

  • 7/1/2023 – Execute lease for prime location.
  • 7/15/2023 – Begin build out of office location and purchase trailer/mobile bar.
  • 8/1/2023 – Finalize beer, wine, and cocktail menu.
  • 9/1/2023 – Hire and train employees.
  • 9/15/2023 – Start of a marketing campaign with social media.
  • 10/1/2023 – Decoration and set up of the mobile bar.
  • 10/15/2023 – Grand opening of Wild Heart Bar.

Though Kayla has never run a company of her own, she has considerable experience in the industry and knows how to run the general operations of a local mobile bar. She will hire other staff and contractors who can help her with the aspects of the business she is unfamiliar with, such as marketing and accounting.

Financial Plan

Key revenue & costs.

The revenue drivers for Wild Heart Bar will come from the bar menu items that we offer during every reservation. The menu will consist of an extensive selection of beer, wine, mixers, cocktails, and non-alcoholic drinks.

The cost drivers will be the beer, wine, and liquor inventory as well as any bar supplies needed (beer glasses, wine glasses, cocktail glasses, etc.) Other cost drivers will be the overhead expenses, payroll, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following table outlines the key assumptions required to achieve the revenue and cost numbers in the financials and pay off the business loan.

  • Number of monthly reservations: 10
  • Annual Lease: $50,000
  • Annual vehicle and trailer maintenance: $25,000

Financial Projections

Income statement, balance sheet, cash flow statement, mobile bar business plan faqs, what is a mobile bar business plan.

A mobile bar business plan is a plan to start and/or grow your mobile bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Mobile Bar business plan using our Mobile Bar Business Plan Template here .

What are the Main Types of Mobile Bar Businesses? 

There are a number of different kinds of mobile bar businesses , some examples include: Beer or Tap Truck, Cocktail Cart Service, Full Bar Table, and Custom-made Mobile Bar.

How Do You Get Funding for Your Mobile Bar Business Plan?

Mobile Bar businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Mobile Bar Business?

Starting a mobile bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile Bar Business Plan - The first step in starting a business is to create a detailed mobile bar business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile bar business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile bar business is in compliance with local laws.

3. Register Your Mobile Bar Business - Once you have chosen a legal structure, the next step is to register your mobile bar business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile bar business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Mobile Bar Equipment & Supplies - In order to start your mobile bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile bar business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 


Marketing Strategies for a Mobile Bar Business

Introduction to Marketing Strategies for a Mobile Bar Business

Forming marketing strategies for a mobile bar business can feel overwhelming.

But we believe it can be simple if you implement the right strategies.

So let’s dive in.

A  mobile bartending business  is a unique venture that brings an elevated bartending experience directly to events, parties, and gatherings.

With the flexibility to cater to different locations and occasions, mobile bars offer convenience and a personalized touch. However, in a competitive industry, effective marketing strategies are crucial to stand out from the crowd and attract clients.

The goal of any effective marketing strategy is to reach your target audience. By creating enough brand awareness in your local area and providing excellent customer service, you can easily create a successful mobile bar business.


One common marketing strategy for promoting a mobile bartending business is to prioritize the customer experience. While aesthetics and pricing are important, creating memorable experiences for customers can make a lasting impression. By focusing on the customer journey you can build loyalty and generate positive word-of-mouth recommendations. This starts the moment they interact with your brand, all the way to the quality of service you provide.

Experiential Marketing Strategies for a Mobile Bar Business

Experiential marketing is a powerful tool for promoting mobile bartending businesses. This approach allows customers to experience the brand and create an emotional attachment, increasing the likelihood of purchase. For mobile bars, experiential marketing can take various forms. Hosting interactive events, cocktail tastings, and creating unique drink experiences, and more.

For example, a mobile bar could host a cocktail-making workshop where customers can learn to craft their own signature drinks. This not only provides an engaging experience but also showcases the skills and expertise of the bartenders. Another example is creating themed drink menus that align with the event or occasion. Offering personalized and memorable experiences for customers is a great way to showcase your service.


Building Networks and Relationships in the Mobile Bartending Industry

Networking and building relationships are essential for the success of a mobile bartending business. By connecting with event planners, wedding planners, and other event professionals in the hospitality industry, mobile bartenders can increase their visibility and access a wider audience. These strong networks can lead to referrals and repeat business.

Effective networking strategies for mobile bartenders include attending industry events, joining professional associations, and actively participating in community activities.

By establishing themselves as trusted professionals, mobile bartenders can build relationships based on trust and reliability , giving you a competitive advantage over those who are solely reliant on online marketing strategies.

The Power of Word of Mouth Recommendations


Word of mouth recommendations play a significant role in marketing a mobile bartending business. It’s one of the best ways to market your services. Positive recommendations from satisfied customers can significantly impact the success and growth of the business. Therefore, it is an essential step to provide exceptional service and memorable experiences to generate positive word of mouth.

One way to encourage and leverage word of mouth recommendations is by actively seeking feedback from customers and addressing any concerns or suggestions. Additionally, offering incentives for customers to refer their friends and family can help amplify the reach of positive recommendations.

Effective Marketing Techniques for Mobile Bars | Marketing Strategies for Mobile Bar Business

Physical marketing techniques can be highly effective for promoting mobile bars. Attending trade shows and hosting tasting events can allow potential clients to experience the mobile bar firsthand. Distributing flyers and promotional materials in strategic locations can also attract attention and generate interest.


Equally as important is the process of establishing an online presence via social media, engagement, audience building, and an SEO-optimized website that is easy to navigate.

Attention to detail and personalized customer experiences are also crucial in creating a strong brand identity for a mobile bar. By focusing on delivering exceptional mobile bartending services, mobile bartenders can differentiate themselves from the competition and build a loyal customer base . Successful marketing campaigns by mobile bartending businesses often highlight their unique offerings and emphasize the value they provide to clients.

Utilizing Social Media and Online Presence for Promotion

Social media platforms and online presence play a vital role in promoting a mobile bartending business. These platforms provide opportunities to reach a wider audience and engage with potential customers. Creating engaging social media content, such as behind-the-scenes videos, cocktail recipes, and customer testimonials, can attract attention and generate interest.


Our favorite social platform for mobile bartending businesses is Pinterest because a lot of people use Pinterest boards to plan their events. They’re less likely to be planning events on other social platforms, such as Facebook, Instagram, or TikTok.

Developing a mobile bartending business website is also essential for showcasing the brand’s story, services, and portfolio. The website can serve as a hub for information, allowing potential clients to learn more about the business and make inquiries. By sharing the brand’s story and highlighting its uniqueness, mobile bartenders can establish a strong online presence and attract clients.

Be sure to make it simple for people to find your contact information such as a company email address or an inquiry button where they can enter your lead funnel, receive important information on pricing and packaging, or book a call with you if you don’t already have a comprehensive guide to your services. This button or contact form should be in various places on your website and should be easy to find.


Cold Outreach & Lead Nurture as a Marketing Strategies for a Mobile Bar Business

While this tends to be everyone’s least favorite marketing topic, we’ve seen students create substantial results by reaching out to local venues or organizations that serve their target market. Don’t assume that your local venues already have mobile bars on their preferred vendor list , you never know what a single email or phone call could do for your business.

Remember that cold outreach is never about landing a sale, this can make cold outreach feel sleazy. Instead focus on creating a relationship, showcasing your expertise, and finding out how you can be of service.

Nurturing leads is one of the best ways to convert lookers into buyers, we recommend reaching out 8 to 10 times before retiring a lead. We have a Sales Mastery Course that comes complete with a 12-email follow-up sequence template, designed to help you close more leads and book more events.

​In this day and age, people get busy and forget all about our service, it’s our responsibility to help them remember us and why they inquired in the first place. Don’t let those warm leads slip through your fingertips, make sure you have a solid follow-up strategy .

Tips for Determining the Target Market for a Mobile Bar | Marketing Strategies for Mobile Bar Business

Determining the target market is crucial for the success of a mobile bartending business. Understanding customer demographics and preferences helps businesses tailor their marketing efforts and services to meet the needs of their ideal clients. Researching competitors and identifying gaps in the market can help target a specific niche and differentiate it from the competition.


When creating a marketing plan it’s an essential step to hone in on who your target market is, what they want from your unique experience, where they’re hanging out, and how best to reach them. What type of event do you want to specialize in and who is throwing these events?

Some common event targets are:

  • Corporate events
  • Bridal showers
  • Retail events
  • Tailgating parties

…and so many more, there is truly no limit to the different events you can serve.

It’s essential for you to first get clear on your  brand identity, your mission statement, your vision, and your values  before you put together a marketing strategy. Without this information, you won’t be very effective in selling your services because you won’t be clear on who you’re trying to market to.

Conducting market research is imperative to gather insights on customer preferences and demands. Surveys, focus groups, and analyzing industry trends can provide valuable information about customer expectations and help refine marketing strategies. By understanding the target market, mobile bartenders can effectively communicate their value proposition and attract the right clients.

Essential Steps to Open a Mobile Bartending Business

Opening a mobile bartending business involves several important steps. First, it is crucial to develop a detailed outline or a business plan that outlines the business model, target market, and marketing strategies. This plan serves as a roadmap for success and can help secure funding.

Sourcing funding options and securing the necessary finances to cover startup costs  is the next step. Personal savings, loans, investor funding, or crowdfunding can be viable options for obtaining the necessary capital. Registering the business, obtaining permits and licenses, and ensuring compliance with legal requirements are also essential for a smooth start.

Purchasing equipment, hiring and training staff , and setting up operational processes complete the steps to open a mobile bartending business. Investing in quality equipment and hiring passionate and skilled bartenders is crucial for delivering exceptional service. Training staff on customer service, mixology, and event management ensures consistent and professional service.

Understanding Liquor License Requirements for Mobile Bars

Mobile bartending businesses need to understand the different types of liquor licenses required to operate legally. Researching local liquor laws and regulations is essential to ensure compliance and to be a brand that your clients can trust. The specific steps and requirements for obtaining a liquor license may vary depending on the location and the type of license.

To better understand liquor licenses, risk mitigation, and other necessities to ensure you’re operating legally and professionally check out our podcast episode,  Liquor Licenses & Risk Mitigation . It is important to carefully review the application process, complete the necessary paperwork, and cooperate with inspections to obtain the required license.

​The safety and security of both your business and your client are reliant on making sure you have the proper licensing for your state as well as the proper insurance. It’s so important to be covered so you can be a brand your ideal client can trust and recommend to others.


Conclusion: Key Takeaways on Marketing Strategies for a Mobile Bar Business

Effective marketing strategies are crucial for promoting and growing a mobile bartending business. Prioritizing the customer experience, utilizing experiential marketing, hosting launch parties, building networks and relationships, leveraging word-of-mouth recommendations, and implementing effective online marketing techniques are key to success.

Social media and online presence play a significant role in reaching potential customers and engaging with them. Determining the target market and tailoring marketing efforts accordingly helps attract the right clients. Finally, understanding liquor license requirements and complying with legal obligations is essential for operating a mobile bartending business.

For entrepreneurs in the mobile bar industry, there are resources and support available, such as training and guidance in the Mobile Bar Academy from Mobile Bev. Pros. We’ve supported over one thousand students in starting and scaling their mobile bar companies to six and even seven-figure success. 

To learn more about marketing in the mobile bar industry check out our Marketing Mastery Strategy Course , or join the Academy to access this course and so many more in our roadmap to success.

Marketing Strategies for Mobile Bar Business

business plan for mobile bartending

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Mobile Bartender Business

Mobile Bartender Business

Starting a Mobile Bartender Business

Mobile bartender.

I like this idea a lot and am even considering doing it! I have been to a lot of parties and weddings lately and noticed that having an “open bar” is getting rather popular. In other words you can pay for someone to set up a small wet bar and distribute drinks to the party guests. I know your thinking, NO WAY! Stay with me on this one. I've seen small open bars get paid as much as $3000.00 for 4-5 hours of work! PLUS you get tips! O.K. you say, how do I get started?

Choose a Great Business Name for Your Mobile Bartender Business

This is important because once you start advertising and word of mouth gets around, you'll have a hard time changing the name. Something catchy or fun. Or just go for something basic like AAA Mobile Bartending Business.

It doesn't matter, as long as you like it and potential clients and customers can remember it. (See my post, List of Home Business Ideas [Several with Low Startup Costs] for more great ideas for starting your own business.)

Licenses for a Business (Liquor, Catering, Business)

Be sure to see if you need a state license and a tax ID number. You more than likely will – do not skip this important step. You will also need to find out what the rules are or what licenses you need for serving liqueur. Contact your local alcohol beverage board to see what exactly you might need for the city/state you live in. You will probably need certification as well – so remember there is more to this than just saying “I'm open for business”. Alcohol can have serious liabilities. Cover your bases.

Supplies Mobile Bartender Business Started:

You're going to need to either build a small bar or buy one from a furniture outlet. You can pick one up pretty cheap, check your local classifieds to see if someone might be selling one. You might check eBay too because there are cool, all in one bars that you can buy that can be broke down easily when the event is over. Going to start with a lot of equipment, think about what you'll be hauling it all in. You'll need some kind of trailer or large van. You'll also need bottle openers, glasses, napkins, garnish supplies etc. Really think about WHAT is needed to get started and not what you want. You can always build on your business later.

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Mixing Drinks and What to Wear

If you are not familiar with mixing drinks I recommend buying a book on it. You don't need to know EVERY drink out there, just the basics. Once you have learned the basic drinks you can go out and slowly start purchasing your alcohol. This can be a little expensive at first, but you can always require a deposit from the client so you can purchase the alcohol up front. And remember, like I said earlier ANY business needs a license.

Once you have your license (and any bartending classes taken)  squared away, wouldn't a nice uniform look fantastic? I recommend wearing what the occasion calls for! If it is formal wear a cute altered tux of your choice. Get creative! You will get a lot more business from other guests attending the party if you look good!

Getting the Word Out About YOUR Mobile Bartender Business

Now for advertising. I recommend the phone book and classified ads (even though they are old fashioned!). A nice web-page would work too – and these days, if you don't have a website… well, it just seems like you're not really current. Go around to party and wedding shops and ask if you can leave a display of your business cards. I can say that this market is really small and you probably don't have a lot of competition.

And do not forget the mighty power of social media. Create a business Facebook page for sure. Consider Twitter as well. And – Instagram. You'll want to show all your gorgeous drink creations on your Instagram. Or even just some fun behind-the-scenes images of life as a mobile bartender.

This type of work is usually done on the weekends. Wouldn't earning $1000.00 to $3000.00 in one weekend be wonderful?

Do you need a liqueur license? Get more information and details at LiquorLicense.com: http://www.liquorlicense.com/

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Welcome Service Business

Welcome Service Business

I am interested in building a mobile bar business like this one. This sounds like a great side gig. I have some questions about what is included in the package. You mentioned that the you would include the alcohol in the price. Would you also supply the beer? Bottles or keg? And what about glassware? Would you supply that or ask the customer?

Thank you, Kevin

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Mobile Bar Business Plan Template & Guidebook

Are you ready to take your mobile bar business to the next level? Create a comprehensive, top-notch business plan with the #1 Mobile Bar Business Plan Template & Guidebook. This easy-to-follow guidebook provides step-by-step instructions and helpful advice on how to create an effective, long lasting business plan that will help you make sound decisions and help your business succeed. With this guidebook, you can rest assured knowing that you have the best plan in place for your mobile bar.


Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Mobile Bar Business [11 Steps]

How to Write a Mobile Bar Business Plan in 7 Steps:

1. describe the purpose of your mobile bar business..

The first step to writing your business plan is to describe the purpose of your mobile bar business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a mobile bar business:

The mission of our Mobile Bar business is to provide customers with high-quality drinks and exceptional service in a safe and welcoming environment that promotes responsible enjoyment of food and drink. We strive to create memorable experiences and build lasting relationships with our customers, while also contributing to the local economy and being socially responsible.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Mobile Bar Business.

The next step is to outline your products and services for your mobile bar business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your mobile bar business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your mobile bar business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your mobile bar business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

business plan for mobile bartending

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a mobile bar business?

The equipment, supplies, and permits needed to run a Mobile Bar business include:

  • Mobile bar setup
  • Mixers, juices, syrups, and other cocktail ingredients
  • Alcoholic beverages (depending on state regulations)
  • Ice and ice chests
  • Cups and napkins
  • Beverage containers for draft beer service or pre-made cocktails
  • POS system for cash/credit card processing
  • A valid liquor license from the state in which your business operates.

5. Management & Organization of Your Mobile Bar Business.

The second part of your mobile bar business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your mobile bar business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Mobile Bar Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a mobile bar business varies based on many different variables, but below are a few different types of startup costs for a mobile bar business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your mobile bar business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your mobile bar business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your mobile bar business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

business plan for mobile bartending

Frequently Asked Questions About Mobile Bar Business Plans:

Why do you need a business plan for a mobile bar business.

A business plan for a mobile bar business serves as a guide to ensure the successful launch and operation of the business. It details the business’s mission statement, objectives, strategies, financial goals and forecasts, and other key aspects of the business. It provides structure and direction so entrepreneurs can easily track progress, make well-informed decisions, and identify potential risks. Additionally, it is often necessary to present a coherent plan when seeking funding or investors for the business.

Who should you ask for help with your mobile bar business plan?

You should reach out to a business consultant or a small business advisor for help with creating a mobile bar business plan. They will be able to provide you with valuable insight and advice on how to create an effective plan and cover all key areas to consider. Additionally, they can provide resources and industry trends that are important for the success of your business.

Can you write a mobile bar business plan yourself?

Writing a business plan can be a daunting task, but it is possible to do it yourself. The key to success is having a detailed plan that includes information on your business concept, industry analysis, financial projections, market and customer analysis, competition analysis, pricing strategy and action plan. It may also be helpful to talk to experienced mobile bar owners or entrepreneurs to get insights on what works and what doesn’t. Additionally, there are plenty of online resources available with templates and tips for writing a successful business plan for a mobile bar business.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.


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