market research analyst salary

Market Research Analyst Overview

Overall Score 5.7 / 10

• # 7 in Best Business Jobs
• # 27 in 100 Best Jobs

What is a Market Research Analyst ?

• Communicating with stakeholders and participating in meetings.
• Analyzing data and creating visualizations.
• Ensuring project timelines are met.
• Monitoring sales trends. 

Market Research Analysts rank # 7 in Best Business Jobs . Jobs are ranked according to their ability to offer an elusive mix of factors. Read more about how we rank the best jobs.

• Job Market 4.6
• Future Growth 8.1
• Work Life Balance 4.8

How Much Does a Market Research Analyst Make?

Job satisfaction.

Average Americans work well into their 60s, so workers might as well have a job that's enjoyable and a career that's fulfilling. A job with a low stress level, good work-life balance and solid prospects to improve, get promoted and earn a higher salary would make many employees happy. Here's how Market Research Analysts job satisfaction is rated in terms of upward mobility, stress level and flexibility.

Opportunities for advancements and salary

Work environment and complexities of the job's responsibilities

Alternative working schedule and work life balance

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Kara Coleman Fields is an editor and writer on the Advice Products team, where she works on projects including Best Companies to Work For and Best Jobs. Previously, she wrote and edited SkillBuilder, loans and credit cards content for U.S. News. Prior to joining U.S. News, she worked for news outlets in Alabama and Tennessee. Read more

How to Become a Market Research Analyst ?

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Market Research Analyst salary in US

Average base salary in us, how much does a market research analyst make in us.

The average salary for a Market Research Analyst in US is $67,099. The average additional cash compensation for a Market Research Analyst in US is $7,704. The average total compensation for a Market Research Analyst in US is $74,803. Market Research Analyst salaries are based on responses gathered by Built In from anonymous Market Research Analyst employees in US.

Salary Insights

Best-paying cities for market research analyst, market research analyst salary by gender, market research analyst salary by years of experience, market research analyst salary ranges, average marketing salaries in us, career info, market research analyst jobs in us, average market research analyst salary by company size, recent market research analyst salaries in us.

Market research analyst salary

The average salary for a market research analyst in the United States is around $63,920 per year.

Market research analysts earn an average yearly salary of $ 63,920 . Wages typically start from $ 37,570 and go up to $ 128,320 .

12 % above national average ● Updated in 2021

Market research analyst earnings by seniority

Approximate values based on highest and lowest earning segments.

Market research analyst salary by state

How do market research analyst salaries compare to similar careers.

Market research analysts earn about the same as related careers in the United States. On average, they make less than fraud analysts but more than sales representatives.

Source: CareerExplorer (Aggregated)

Market Research Analyst Salary in the United States

How much does a Market Research Analyst make in the United States? The average Market Research Analyst salary in the United States is $79,439 as of March 26, 2024, but the salary range typically falls between $70,860 and $89,210 . Salary ranges can vary widely depending on many important factors, including education , certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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Market Research Analyst Salary by Global Country

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Skills associated with Market Research Analyst: Design , Market Research , Gather

Recently searched related titles: Corporate Marketing Analyst , Entry Level Actuarial Analyst , Industry Analyst

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What Is a Market Research Analyst? 2024 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

Market research analysts—sometimes called market researchers—help companies develop or maintain a competitive edge by finding and delivering data-backed insights into potential markets, competitors, and even customer behavior. 

They’re an integral part of a company’s overall marketing strategy and in-demand across multiple industries. In fact, the US Bureau of Labor Statistics (BLS) anticipates that job growth for market research analysts will increase by 19 percent by 2031 [ 1 ].  

Learn more about this high-growth role. 

What does a market research analyst do? 

Market research analysts pore over trending keywords, survey responses, social media mentions, and other data to find answers. In essence, they transform information into actionable insights that will help companies develop everything from competitive product launches to effective marketing campaigns.   

Each company’s needs differ, but your responsibilities as a market research analyst may include: 

Developing data collection tools and techniques 

Using data modeling tools

Analyzing data sets and communicating findings 

Contributing data-backed insights to marketing strategy 

Conducting product testing and brand research 

What type of research does a market research analyst conduct? 

A market research analyst conducts qualitative and quantitative research. In other words, they gather statistical data and solicit responses about people’s beliefs, opinions, and experiences.  

An analyst’s research can span multiple areas, including: 

Primary and secondary customer research—everything from demographics to opinions—helps a company develop more targeted marketing and align its products and services with customers’ differing needs. Market research analysts may also identify how companies find, acquire, and retain customers while avoiding churn—or customer loss. 

Primary vs. secondary research: What's the difference?

Primary research  is research you conduct yourself, building original tools or techniques to help you collect new information. Secondary research is published research someone else has done, like a government agency or research think tank.

As a company develops new offerings—like products, services, or ideas—market research about competitors, similar products, and potential sales can help successfully position each launch. Market research analysts investigate new and existing markets, learning as much as possible so they can deliver precise suggestions. 

Both new and established companies rely on brand research to strengthen their position in the market. Conducting a competitive analysis to see how a company’s brand fares against competitors, as well as researching customers’ brand awareness and brand perception, helps them remain competitive. Those findings can also yield insights into customer acquisition, retention, and loyalty. 

Understanding how a company’s customers feel about advertising at all phases of a marketing campaign can produce specific messaging and in turn more impactful campaigns. While this type of research more typically falls under a marketing analyst role, market research analysts at smaller companies may sometimes be called to analyze a company’s marketing strategy.   

Market research analyst job description

Market research analyst jobs typically require a bachelor’s degree and two or three years of experience. More senior-level market research analyst jobs may require a master’s degree.

Majors that can prepare you for a job as a market research analyst: 

Business administration 

Sociology  

Market research analyst technical skills

Data collection tools: Market research analysts gather data from an array of sources, including surveys, social media platforms, keyword trends, and audience insights. Market research analysts use Qualtrics, SurveyMonkey, Typeform, Google Trends, and SEMrush, among many other tools, to learn more about customers, markets, and competitors.

Statistical analysis: Because market research involves working with quantitative data, it’s important to understand how to apply statistical techniques to group your data into relevant and actionable findings. While there are many programs, like the data visualization tools below, that offer a statistical analysis feature, it shouldn’t replace a more foundational knowledge.  

Data visualization: Once a market research analyst has collected relevant data, they need to structure their findings in a comprehensible way. Knowing how to use data dashboards or data analytics suites can help convey important findings to other teams. Market research analysts use data visualization tools like Tableau, Qlikview, and Plotly.  

Programming languages : Although not always necessary, some companies do require market research analysts to know a programming language , such as R, SQL, SAS, or SPSS, which feeds into their data gathering and data interpretation efforts. Make sure to read over job descriptions to learn which language, if any, a company prefers. 

A course, like IBM’s Introduction to R Language , offered on Coursera, can help you learn more about one of the most popular programming languages being used today for data analysis. 

Market research workplace skills 

Interpretation: Parsing data is a critical part of a market research analyst’s role. After gathering the necessary data, you have to interpret those findings in light of a company’s product and marketing needs.  

Critical thinking: Conducting market research means knowing how to ask the right questions in order to find the best data, extracting meaning from collected data, and then applying those insights to a company’s marketing strategy.    

Communication: Translating insights into recommendations that other teams can act upon will help in a marketing research analyst's line of work. A strong ability to speak and write clearly and constructively is an asset. 

Interviewing: Many market research analysts rely on digital surveys to glean customer responses, but the role can also involve conducting customer interviews or focus groups. Being comfortable speaking with strangers and getting them to open up about their experiences is a key skill.  

What are the benefits of being a market research analyst? 

Job prospects.

As companies continue to need insight into customer behavior to keep their competitive edge, market research analysts will continue to serve an integral role. There were over 792,000 market research analyst jobs available in 2021, with over 150,000 expected to be added by 2031—a much higher rate of growth compared to other jobs [ 1 ].

Market research analyst salary

The median salary for a market research analyst in the US is $63,920, according to the US Bureau of Labor Statistics (BLS), though salary can differ depending on the industry [ 2 ].

Market research analyst vs. similar roles

Market research analysts share much in common with roles that also parse data and deliver strategic insights. 

Marketing analyst

Although market research analysts are sometimes confused—and even called— marketing analysts , the two roles differ slightly. Marketing analysts focus internally on a company’s marketing efforts, rather than externally on markets, but both roles use data to inform their recommendations. 

Business analyst

Another role that relies heavily on data, a business analyst analyzes large data sets in order to make recommendations that will strengthen a business’ processes and help it run more efficiently. 

Data analyst

A much broader role than the three previously described, a data analyst typically works with large, raw data sets that must first be cleaned in order to yield important insights. Data analysts apply their findings to an array of organizational and business needs.  

How to become a market research analyst 

1. look for a related entry-level role..

While there are some entry-level market research analyst roles, most employers tend to prefer at least two years of experience. If you’re interested in becoming a market research analyst, consider a related role to help you gain experience and grow more competitive. Working as a marketing assistant or data analyst can provide you with the experience necessary to move into market research analysis.  

2. Brush up on related technical skills.

Knowing that market research analysts use specific tools to gather and assess data about customers, markets, and competitors, it’s a good idea to research the most popular programs and refine your knowledge of them. Watch tutorials, use free trials, and familiarize yourself with the tools of the trade.

Develop your technical skills with one of these Guided Projects, designed to be completed in two hours or less:

Use SurveyMonkey to Create a Survey and Analyze Results  

Introduction to Relational Database and SQL

Create a Brand Awareness Survey in Qualtrics

Google Trends Analysis using R

3. Take a course. 

Taking courses that expose you to key strategies of market research can help introduce you to the work of a market research analyst. This Market Research Specialization from UC Davis , available on Coursera, might be a good place to start. Not only will you learn about what it takes to do market research and decide if it’s a good career option for you, but you’ll begin learning the necessary techniques to succeed in the field. Or consider deepening your knowledge with a skill-specific series of classes, like Data Visualization with Tableau Specialization .

A credential, like the Meta Marketing Analytics Professional Certificate , is designed for beginners with no prior market research experience. Get up to speed on the key tools and techniques used in the profession while learning from industry experts at Meta.

Article sources

US Bureau of Labor Statistics. " Occupational Outlook Handbook: Market Research Analyst , https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm." Accessed November 30, 2022.

US Bureau of Labor Statistics. " Occupational Outlook Handbook: Market Research Analyst, https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-5." Accessed November 30, 2022.

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Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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Marketing Research Analyst salary

Average marketing research analyst salary, how much does a marketing research analyst make.

The average marketing research analyst salary in the United States is $54,431. Marketing research analyst salaries typically range between $36,000 and $81,000 yearly. The average hourly rate for marketing research analysts is $26.17 per hour. Marketing research analyst salary is impacted by location, education, and experience. Marketing research analysts earn the highest average salary in Washington.

Where can a Marketing Research Analyst earn more?

Marketing research analyst salary by experience level.

A marketing research analyst with 0-2 years of experience earns an average entry-level salary of $34,153. A mid-career marketing research analyst with 3-6 years of experience makes $54,431 a year on average. A senior level marketing research analyst with 7-12 years of experience enjoys an average annual salary of $94,461.

Marketing Research Analyst salary estimates from across the web

Average marketing research analyst salary by state.

The highest-paying states for marketing research analysts are Washington, Minnesota, and New Jersey. The lowest average marketing research analyst salary states are Arizona, Florida, and Missouri.

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Highest paying states for marketing research analysts

Highest paying cities for marketing research analysts.

The highest-paying cities for marketing research analysts are Seattle, WA, Minneapolis, MN, and Washington, DC.

Marketing Research Analyst salary details

A marketing research analyst's salary ranges from $36,000 a year at the 10th percentile to $81,000 at the 90th percentile.

What is a marketing research analyst's salary?

Highest paying marketing research analyst jobs.

The highest paying types of marketing research analysts are senior marketing analyst, product analyst, and senior research analyst.

Top companies hiring marketing research analysts now:

• U.S. Bank Jobs (6)
• IBM Jobs (7)
• Johnson & Johnson Jobs (6)
• Comcast Jobs (7)
• Nielsen Holdings Jobs (13)

Which companies pay marketing research analysts the most?

Marketing research analyst salaries at Meta and NVIDIA are the highest-paying according to our most recent salary estimates. In addition, the average marketing research analyst salary at companies like Amd and Precision Dynamics are highly competitive.

Wage gap by gender, race and education

Marketing research analyst salary by industry.

The average marketing research analyst salary varies across industries:

• The average marketing research analyst salary in the health care industry is $73,419, the highest of any industry.
• The average marketing research analyst salary in the finance industry is $69,556.
• Marketing research analysts in the hospitality industry earn an average salary of $51,308, the lowest of any industry.

Highest paying industries for marketing research analysts

High paying marketing research analyst jobs, marketing research analyst salary trends.

The average marketing research analyst salary has risen by $4,599 over the last ten years. In 2014, the average marketing research analyst earned $49,832 annually, but today, they earn $54,431 a year. That works out to a 5% change in pay for marketing research analysts over the last decade.

Compare marketing research analyst salaries for cities or states with the national average over time.

Average marketing research analyst salary over time

Compare marketing research analyst salaries for individual cities or states with the national average.

Marketing Research Analyst salary by year

Recently added marketing research analyst salaries, marketing research analyst salary faqs, what state pays marketing research analysts the most, how do i know if i'm being paid fairly as a marketing research analyst.

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How much does a Market Research Analyst make in the United States?

• Market Research Analyst Salary The average Market Research Analyst salary in the United States is $161,824 as of March 26, 2024. The range for our most popular Market Research Analyst positions (listed below) typically falls between $58,446 and $265,203. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
• Market Research Analyst III Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. Typically requires 4 to 7 years of related experience. View Market Research Analyst III Salary Alternate Job Titles :Market and Competitive Intelligence Analyst III, Market Research/Intelligence /Insights - Senior, Senior Market Research Analyst, Market Research Analyst III Categories : Marketing , Consulting Services
• Market Research Analyst I Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Works on projects/matters of limited complexity in a support role. Work is closely managed. Typically requires 0-2 years of related experience. View Market Research Analyst I Salary Alternate Job Titles :Entry Market Research Analyst, Market and Competitive Intelligence Analyst I, Market Research/Intelligence /Insights - Entry, Market Research Analyst I Categories : Consulting Services , Entry Level , Marketing
• Market Research Analyst II Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Typically requires 2 to 4 years of related experience. View Market Research Analyst II Salary Alternate Job Titles :Intermediate Market Research Analyst, Market and Competitive Intelligence Analyst II, Market Research/Intelligence /Insights - Intermediate, Market Research Analyst II Categories : Marketing , Consulting Services
• Market Research Analyst IV Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. Typically requires 7+ years of related experience. View Market Research Analyst IV Salary Alternate Job Titles :Market and Competitive Intelligence Analyst IV, Market Research/Intelligence /Insights - Specialist, Specialist/Project Lead Market Research Analyst, Market Research Analyst IV Categories : Marketing , Consulting Services
• Market Research Director Responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Requires a bachelor's degree in area of specialty. Typically reports to a top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. View Market Research Director Salary Alternate Job Titles :Market and Competitive Intelligence Director, Market Research/Intelligence /Insights Director, Market Research Director Category : Marketing
• Market Research Manager Manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. View Market Research Manager Salary Alternate Job Titles :Market and Competitive Intelligence Manager, Market Research/Intelligence /Insights Manager, Market Research Manager Category : Marketing
• Top Market Research Executive Directs and oversees an organization's market research function. Evaluates current sales, industry, and consumer data and predicts future trends. Ensures that marketing efforts are focused on markets with high potential. Uses testing to gather data on market potential for new product concepts. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. View Top Market Research Executive Salary Alternate Job Titles :Chief Market Research /Competitive Intelligence Officer, Vice President of Market Research, Top Market Research Executive Categories : Marketing , Executive and Management
• Market Research Supervisor Supervises activities in the market research department. Ensures appropriate use of analytic techniques to determine demand for products and services. Interprets and predicts consumer trends, formulates research and development proposals, and monitors research projects. May require a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. View Market Research Supervisor Salary Alternate Job Titles :Market and Competitive Intelligence Junior Manager, Market Research/Intelligence /Insights Junior Manager, Market Research Supervisor Category : Marketing
• Research and Development Manager Manages and directs the research and development programs to meet organizational needs and to capitalize on potential new products. Develops and implements research and development procedures and techniques. Oversees complex research projects, analyzes results and provides recommendations based on findings. Assesses the scope of research projects and ensures they are on time and within budget. May require an advanced degree. Typically reports to a head of unit/director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. View Research and Development Manager Salary Alternate Job Titles :Product Research and Development Manager, R & D Manager, Research and Development Manager Category : Science and Research
• Research and Development Engineer Conducts research and development activities for an organization. Applies research theories, principles, and models when conducting experiments and research activities. Summarizes research results and communicates findings to internal and external bodies. Assesses the scope of research projects and ensures projects are on time and within budget. Develops technical documentation for all projects. May require an advanced degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. View Research and Development Engineer Salary Alternate Job Titles :R & D Engineer, Senior Research & Development (R&D) Engineer, Research and Development Engineer Category : Science and Research

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Average Market Research Analyst Salary by State

A market research analyst helps organizations understand the products and services people want and what price they are willing to pay for them. (Rasmussen.edu). These analysts also examine market conditions to gauge the sales potential of new products and services. That research can come in many forms, as long as it helps the organization to understand its audience and industry, market their products well and maximize profits.

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Common duties of market research analysts include: ( BLS.gov )

• Monitor and forecast sales and marketing trends.
• Measure how effective marketing programs and strategies are.
• Devise and evaluate methods for collating and collecting data, including surveys, questionnaires and opinion polls.
• Collect important data on competitors, consumers, and market conditions
• Analyze company data with statistics software
• Convert datasets and findings into tables, graphs and written reports that can be understood by laymen.
• Prepare reports and present data findings to management and clients.

Market research analysts play a critical role in the competitiveness of modern companies. They research and collect data to help companies market services and products better and to the right people. They also collect information and data with many methods, such as focus groups, interviews, market analysis surveys, and literature reviews.

By analyzing prices, sales and marketing techniques, market research analysts, they find potential new product markets, and learn about product demand and pricing. In the end, their vast knowledge of the target customer allows them to develop marketing materials and sales plans to increase sales and profitability.

Market Research Analyst Salary Outlook

Professionals and students interested in a market research analyst career might consider getting their degree in marketing, business, finance or a related field. But before you commit to a college program, learn as much as you can about the salary outlook for this profession. Below is detailed information to help your decision-making process.

Bureau of Labor Statistics

BLS reports the median salary for market research analysts is $63,100, with a range between $34,300 and $121,000. Market research analysts with the most experience and a master’s or MBA generally earn the highest salaries. ( BLS.gov ). The top industries for salary in this profession are:

• Publishing: $74,300
• Management of companies and enterprises: $73,400
• Finance and insurance: $69,600
• Wholesale trade: $61,400
• Management, scientific and technical consulting: $60,800

A related position to consider for salary information is survey researcher. These professionals do some of the same work as market research analysts, such as design surveys and analyze data to help companies make decisions about products, services, and prices.

The Bureau of Labor Statistics reports the median salary for survey researchers is $57,700 as of May 2018, with a range between $29000 and $103,500. ( BLS.gov )

Highest paying industries in the survey research field are:

• Scientific research and development services: $73,400
• Other professional, scientific, and technical services: $54,600
• Educational services: $53,000
• Religious, grantmaking, civic, professional and related organizations: $50,300

Payscale.com

Payscale.com states the average salary for marketing research analysts is $51,766, with a range between $39,000 and $75,000. Popular skills and corresponding salaries in the market research analyst field are: ( Payscale.com )

• Market research: $51,700
• Data analysis: Data analysis: $54,200
• Microsoft Excel: $51,400
• Research analysis: $49,000
• Strategic marketing: $56,500

This website also reports higher salaries in market research analysis as your experience increases:

• Zero to one year of experience: $45,500
• One to four years of experience: $51,600
• Five to nine years of experience: $57,756
• Ten to 19 years of experience: $75,000
• More than 20 years of experience: $71,500

Payscale notes that your salary can be higher or lower than the average salary of $51,766 based on living in these cities:

• San Francisco: +35%
• Boston: +14%
• Chicago: +13%
• New York City: +6%
• Seattle: +3%
• Washington DC: -2%
• Atlanta: -5%

US News and World Report

This source notes the median salary for the field is $63,200 with a range between $46,460 to $89,200 from the 25th to 75th percentile. ( USnews.com )

Glassdoor.com

Glassdoor.com reports the average salary for market research analysts is $63,100, with a range between $11,000 and $59,000. ( Glassdoor.com )

Indeed.com reports the average salary for market research analysts is $61,588. Other related salaries are: ( Indeed.com )

• Market researcher: $67,300
• Research analyst: $72,800
• Business analyst: $75,900
• Market analyst: $68,600
• Product analyst: $80,600
• Intelligence analyst: $56,100

Ziprecruiter.com

Ziprecruiter.com reports the average salary for market research analysts is $62,900 per year, with a range between $23,500 and $106,000. Most in the profession earn between $46,000 and $64,000. ( Ziprecruiter.com )

This website reports a median salary of $58,600 with a range between $52,100 and $66,100 for market research analysts. ( Salary.com )

Job Demand for Market Research Analysts

BLS reports that employment of market research analysts will soar 20% by 2028, much faster than average. Employment growth is being caused by the greater use of big data and market research in most industries to determine the products and services consumers want and the prices they are willing to pay. Market research analysts will be needed to better grasp the wants and needs of customers, measure how effective marketing and business strategies are, and identify the factors that shape product demand. ( BLS.gov )

Job demand also is increasing because companies know that market research gives them a chance to boost sales and reduce costs. Companies are studying consumer behavior in more detail to develop finer tuned marketing strategies to drive sales.

Source: Ziprecruiter.com, January 2020.

Demand for market research analysts will be strong for the next decade, as companies want to better understand the needs and wants of customers. The vital input of market research analysts can be the difference between a successful company and one that is just hanging on.

Earning a bachelor’s degree in market research, statistics, math, business or even computer science can give you a good start in the field with a salary starting in the $40,000s or $50,000s.