how to write a financial statement for a business plan

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Start » startup, business plan financials: 3 statements to include.

The finance section of your business plan is essential to securing investors and determining whether your idea is even viable. Here's what to include.

If your business plan is the blueprint of how to run your company, the financials section is the key to making it happen. The finance section of your business plan is essential to determining whether your idea is even viable in the long term. It’s also necessary to convince investors of this viability and subsequently secure the type and amount of funding you need. Here’s what to include in your business plan financials.

[Read: How to Write a One-Page Business Plan ]

What are business plan financials?

Business plan financials is the section of your business plan that outlines your past, current and projected financial state. This section includes all the numbers and hard data you’ll need to plan for your business’s future, and to make your case to potential investors. You will need to include supporting financial documents and any funding requests in this part of your business plan.

Business plan financials are vital because they allow you to budget for existing or future expenses, as well as forecast your business’s future finances. A strongly written finance section also helps you obtain necessary funding from investors, allowing you to grow your business.

Sections to include in your business plan financials

Here are the three statements to include in the finance section of your business plan:

Profit and loss statement

A profit and loss statement , also known as an income statement, identifies your business’s revenue (profit) and expenses (loss). This document describes your company’s overall financial health in a given time period. While profit and loss statements are typically prepared quarterly, you will need to do so at least annually before filing your business tax return with the IRS.

Common items to include on a profit and loss statement :

• Revenue: total sales and refunds, including any money gained from selling property or equipment.
• Expenditures: total expenses.
• Cost of goods sold (COGS): the cost of making products, including materials and time.
• Gross margin: revenue minus COGS.
• Operational expenditures (OPEX): the cost of running your business, including paying employees, rent, equipment and travel expenses.
• Depreciation: any loss of value over time, such as with equipment.
• Earnings before tax (EBT): revenue minus COGS, OPEX, interest, loan payments and depreciation.
• Profit: revenue minus all of your expenses.

Businesses that have not yet started should provide projected income statements in their financials section. Currently operational businesses should include past and present income statements, in addition to any future projections.

[Read: Top Small Business Planning Strategies ]

A strongly written finance section also helps you obtain necessary funding from investors, allowing you to grow your business.

Balance sheet

A balance sheet provides a snapshot of your company’s finances, allowing you to keep track of earnings and expenses. It includes what your business owns (assets) versus what it owes (liabilities), as well as how much your business is currently worth (equity).

On the assets side of your balance sheet, you will have three subsections: current assets, fixed assets and other assets. Current assets include cash or its equivalent value, while fixed assets refer to long-term investments like equipment or buildings. Any assets that do not fall within these categories, such as patents and copyrights, can be classified as other assets.

On the liabilities side of your balance sheet, include a total of what your business owes. These can be broken down into two parts: current liabilities (amounts to be paid within a year) and long-term liabilities (amounts due for longer than a year, including mortgages and employee benefits).

Once you’ve calculated your assets and liabilities, you can determine your business’s net worth, also known as equity. This can be calculated by subtracting what you owe from what you own, or assets minus liabilities.

Cash flow statement

A cash flow statement shows the exact amount of money coming into your business (inflow) and going out of it (outflow). Each cost incurred or amount earned should be documented on its own line, and categorized into one of the following three categories: operating activities, investment activities and financing activities. These three categories can all have inflow and outflow activities.

Operating activities involve any ongoing expenses necessary for day-to-day operations; these are likely to make up the majority of your cash flow statement. Investment activities, on the other hand, cover any long-term payments that are needed to start and run your business. Finally, financing activities include the money you’ve used to fund your business venture, including transactions with creditors or funders.

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Free Financial Templates for a Business Plan

By Andy Marker | July 29, 2020

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In this article, we’ve rounded up expert-tested financial templates for your business plan, all of which are free to download in Excel, Google Sheets, and PDF formats.

Included on this page, you’ll find the essential financial statement templates, including income statement templates , cash flow statement templates , and balance sheet templates . Plus, we cover the key elements of the financial section of a business plan .

Financial Plan Templates

Download and prepare these financial plan templates to include in your business plan. Use historical data and future projections to produce an overview of the financial health of your organization to support your business plan and gain buy-in from stakeholders

Business Financial Plan Template

Use this financial plan template to organize and prepare the financial section of your business plan. This customizable template has room to provide a financial overview, any important assumptions, key financial indicators and ratios, a break-even analysis, and pro forma financial statements to share key financial data with potential investors.

Download Financial Plan Template

Word | PDF | Smartsheet

Financial Plan Projections Template for Startups

This financial plan projections template comes as a set of pro forma templates designed to help startups. The template set includes a 12-month profit and loss statement, a balance sheet, and a cash flow statement for you to detail the current and projected financial position of a business.

‌ Download Startup Financial Projections Template

Excel | Smartsheet

Income Statement Templates for Business Plan

Also called profit and loss statements , these income statement templates will empower you to make critical business decisions by providing insight into your company, as well as illustrating the projected profitability associated with business activities. The numbers prepared in your income statement directly influence the cash flow and balance sheet forecasts.

Pro Forma Income Statement/Profit and Loss Sample

Use this pro forma income statement template to project income and expenses over a three-year time period. Pro forma income statements consider historical or market analysis data to calculate the estimated sales, cost of sales, profits, and more.

‌ Download Pro Forma Income Statement Sample - Excel

Small Business Profit and Loss Statement

Small businesses can use this simple profit and loss statement template to project income and expenses for a specific time period. Enter expected income, cost of goods sold, and business expenses, and the built-in formulas will automatically calculate the net income.

‌ Download Small Business Profit and Loss Template - Excel

3-Year Income Statement Template

Use this income statement template to calculate and assess the profit and loss generated by your business over three years. This template provides room to enter revenue and expenses associated with operating your business and allows you to track performance over time.

Download 3-Year Income Statement Template

For additional resources, including how to use profit and loss statements, visit “ Download Free Profit and Loss Templates .”

Cash Flow Statement Templates for Business Plan

Use these free cash flow statement templates to convey how efficiently your company manages the inflow and outflow of money. Use a cash flow statement to analyze the availability of liquid assets and your company’s ability to grow and sustain itself long term.

Simple Cash Flow Template

Use this basic cash flow template to compare your business cash flows against different time periods. Enter the beginning balance of cash on hand, and then detail itemized cash receipts, payments, costs of goods sold, and expenses. Once you enter those values, the built-in formulas will calculate total cash payments, net cash change, and the month ending cash position.

Download Simple Cash Flow Template

12-Month Cash Flow Forecast Template

Use this cash flow forecast template, also called a pro forma cash flow template, to track and compare expected and actual cash flow outcomes on a monthly and yearly basis. Enter the cash on hand at the beginning of each month, and then add the cash receipts (from customers, issuance of stock, and other operations). Finally, add the cash paid out (purchases made, wage expenses, and other cash outflow). Once you enter those values, the built-in formulas will calculate your cash position for each month with.

‌ Download 12-Month Cash Flow Forecast

3-Year Cash Flow Statement Template Set

Use this cash flow statement template set to analyze the amount of cash your company has compared to its expenses and liabilities. This template set contains a tab to create a monthly cash flow statement, a yearly cash flow statement, and a three-year cash flow statement to track cash flow for the operating, investing, and financing activities of your business.

Download 3-Year Cash Flow Statement Template

For additional information on managing your cash flow, including how to create a cash flow forecast, visit “ Free Cash Flow Statement Templates .”

Balance Sheet Templates for a Business Plan

Use these free balance sheet templates to convey the financial position of your business during a specific time period to potential investors and stakeholders.

Small Business Pro Forma Balance Sheet

Small businesses can use this pro forma balance sheet template to project account balances for assets, liabilities, and equity for a designated period. Established businesses can use this template (and its built-in formulas) to calculate key financial ratios, including working capital.

Download Pro Forma Balance Sheet Template

Monthly and Quarterly Balance Sheet Template

Use this balance sheet template to evaluate your company’s financial health on a monthly, quarterly, and annual basis. You can also use this template to project your financial position for a specified time in the future. Once you complete the balance sheet, you can compare and analyze your assets, liabilities, and equity on a quarter-over-quarter or year-over-year basis.

Download Monthly/Quarterly Balance Sheet Template - Excel

Yearly Balance Sheet Template

Use this balance sheet template to compare your company’s short and long-term assets, liabilities, and equity year-over-year. This template also provides calculations for common financial ratios with built-in formulas, so you can use it to evaluate account balances annually.

Download Yearly Balance Sheet Template - Excel

For more downloadable resources for a wide range of organizations, visit “ Free Balance Sheet Templates .”

Sales Forecast Templates for Business Plan

Sales projections are a fundamental part of a business plan, and should support all other components of your plan, including your market analysis, product offerings, and marketing plan . Use these sales forecast templates to estimate future sales, and ensure the numbers align with the sales numbers provided in your income statement.

Basic Sales Forecast Sample Template

Use this basic forecast template to project the sales of a specific product. Gather historical and industry sales data to generate monthly and yearly estimates of the number of units sold and the price per unit. Then, the pre-built formulas will calculate percentages automatically. You’ll also find details about which months provide the highest sales percentage, and the percentage change in sales month-over-month. 

Download Basic Sales Forecast Sample Template

12-Month Sales Forecast Template for Multiple Products

Use this sales forecast template to project the future sales of a business across multiple products or services over the course of a year. Enter your estimated monthly sales, and the built-in formulas will calculate annual totals. There is also space to record and track year-over-year sales, so you can pinpoint sales trends.

Download 12-Month Sales Forecasting Template for Multiple Products

3-Year Sales Forecast Template for Multiple Products

Use this sales forecast template to estimate the monthly and yearly sales for multiple products over a three-year period. Enter the monthly units sold, unit costs, and unit price. Once you enter those values, built-in formulas will automatically calculate revenue, margin per unit, and gross profit. This template also provides bar charts and line graphs to visually display sales and gross profit year over year.

Download 3-Year Sales Forecast Template - Excel

For a wider selection of resources to project your sales, visit “ Free Sales Forecasting Templates .”

Break-Even Analysis Template for Business Plan

A break-even analysis will help you ascertain the point at which a business, product, or service will become profitable. This analysis uses a calculation to pinpoint the number of service or unit sales you need to make to cover costs and make a profit.

Break-Even Analysis Template

Use this break-even analysis template to calculate the number of sales needed to become profitable. Enter the product's selling price at the top of the template, and then add the fixed and variable costs. Once you enter those values, the built-in formulas will calculate the total variable cost, the contribution margin, and break-even units and sales values.

Download Break-Even Analysis Template

For additional resources, visit, “ Free Financial Planning Templates .”

Business Budget Templates for Business Plan

These business budget templates will help you track costs (e.g., fixed and variable) and expenses (e.g., one-time and recurring) associated with starting and running a business. Having a detailed budget enables you to make sound strategic decisions, and should align with the expense values listed on your income statement.

Startup Budget Template

Use this startup budget template to track estimated and actual costs and expenses for various business categories, including administrative, marketing, labor, and other office costs. There is also room to provide funding estimates from investors, banks, and other sources to get a detailed view of the resources you need to start and operate your business.

Download Startup Budget Template

Small Business Budget Template

This business budget template is ideal for small businesses that want to record estimated revenue and expenditures on a monthly and yearly basis. This customizable template comes with a tab to list income, expenses, and a cash flow recording to track cash transactions and balances.

Download Small Business Budget Template

Professional Business Budget Template

Established organizations will appreciate this customizable business budget template, which  contains a separate tab to track projected business expenses, actual business expenses, variances, and an expense analysis. Once you enter projected and actual expenses, the built-in formulas will automatically calculate expense variances and populate the included visual charts. 

‌ Download Professional Business Budget Template

For additional resources to plan and track your business costs and expenses, visit “ Free Business Budget Templates for Any Company .”

Other Financial Templates for Business Plan

In this section, you’ll find additional financial templates that you may want to include as part of your larger business plan.

Startup Funding Requirements Template

This simple startup funding requirements template is useful for startups and small businesses that require funding to get business off the ground. The numbers generated in this template should align with those in your financial projections, and should detail the allocation of acquired capital to various startup expenses.

Download Startup Funding Requirements Template - Excel

Personnel Plan Template

Use this customizable personnel plan template to map out the current and future staff needed to get — and keep — the business running. This information belongs in the personnel section of a business plan, and details the job title, amount of pay, and hiring timeline for each position. This template calculates the monthly and yearly expenses associated with each role using built-in formulas. Additionally, you can add an organizational chart to provide a visual overview of the company’s structure. 

Download Personnel Plan Template - Excel

Elements of the Financial Section of a Business Plan

Whether your organization is a startup, a small business, or an enterprise, the financial plan is the cornerstone of any business plan. The financial section should demonstrate the feasibility and profitability of your idea and should support all other aspects of the business plan. 

Below, you’ll find a quick overview of the components of a solid financial plan.

• Financial Overview: This section provides a brief summary of the financial section, and includes key takeaways of the financial statements. If you prefer, you can also add a brief description of each statement in the respective statement’s section.
• Key Assumptions: This component details the basis for your financial projections, including tax and interest rates, economic climate, and other critical, underlying factors.
• Break-Even Analysis: This calculation helps establish the selling price of a product or service, and determines when a product or service should become profitable.
• Pro Forma Income Statement: Also known as a profit and loss statement, this section details the sales, cost of sales, profitability, and other vital financial information to stakeholders.
• Pro Forma Cash Flow Statement: This area outlines the projected cash inflows and outflows the business expects to generate from operating, financing, and investing activities during a specific timeframe.
• Pro Forma Balance Sheet: This document conveys how your business plans to manage assets, including receivables and inventory.
• Key Financial Indicators and Ratios: In this section, highlight key financial indicators and ratios extracted from financial statements that bankers, analysts, and investors can use to evaluate the financial health and position of your business.

Need help putting together the rest of your business plan? Check out our free simple business plan templates to get started. You can learn how to write a successful simple business plan  here . 

Visit this  free non-profit business plan template roundup  or download a  fill-in-the-blank business plan template  to make things easy. If you are looking for a business plan template by file type, visit our pages dedicated specifically to  Microsoft Excel ,  Microsoft Word , and  Adobe PDF  business plan templates. Read our articles offering  startup business plan templates  or  free 30-60-90-day business plan templates  to find more tailored options.

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How to Write a Small Business Financial Plan

Noah Parsons

4 min. read

Updated April 22, 2024

Creating a financial plan is often the most intimidating part of writing a business plan.

It’s also one of the most vital. Businesses with well-structured and accurate financial statements are more prepared to pitch to investors, receive funding, and achieve long-term success.

Thankfully, you don’t need an accounting degree to successfully create your budget and forecasts.

Here is everything you need to include in your financial plan, along with optional performance metrics, funding specifics, mistakes to avoid , and free templates.

• Key components of a financial plan

A sound financial plan is made up of six key components that help you easily track and forecast your business financials. They include your:

Sales forecast

What do you expect to sell in a given period? Segment and organize your sales projections with a personalized sales forecast based on your business type.

Subscription sales forecast

While not too different from traditional sales forecasts—there are a few specific terms and calculations you’ll need to know when forecasting sales for a subscription-based business.

Expense budget

Create, review, and revise your expense budget to keep your business on track and more easily predict future expenses.

How to forecast personnel costs

How much do your current, and future, employees’ pay, taxes, and benefits cost your business? Find out by forecasting your personnel costs.

Profit and loss forecast

Track how you make money and how much you spend by listing all of your revenue streams and expenses in your profit and loss statement.

Cash flow forecast

Manage and create projections for the inflow and outflow of cash by building a cash flow statement and forecast.

Balance sheet

Need a snapshot of your business’s financial position? Keep an eye on your assets, liabilities, and equity within the balance sheet.

What to include if you plan to pursue funding

Do you plan to pursue any form of funding or financing? If the answer is yes, then there are a few additional pieces of information that you’ll need to include as part of your financial plan.

Highlight any risks and assumptions

Every entrepreneur takes risks with the biggest being assumptions and guesses about the future. Just be sure to track and address these unknowns in your plan early on.

Plan your exit strategy

Investors will want to know your long-term plans as a business owner. While you don’t need to have all the details, it’s worth taking the time to think through how you eventually plan to leave your business.

• Financial ratios and metrics

With your financial statements and forecasts in place, you have all the numbers needed to calculate insightful financial ratios.

While including these metrics in your plan is entirely optional, having them easily accessible can be valuable for tracking your performance and overall financial situation.

Key financial terms you should know

It’s not hard. Anybody who can run a business can understand these key financial terms. And every business owner and entrepreneur should know them.

Common business ratios

Unsure of which business ratios you should be using? Check out this list of key financial ratios that bankers, financial analysts, and investors will want to see.

Break-even analysis

Do you want to know when you’ll become profitable? Find out how much you need to sell to offset your production costs by conducting a break-even analysis.

How to calculate ROI

How much could a business decision be worth? Evaluate the efficiency or profitability by calculating the potential return on investment (ROI).

• How to improve your financial plan

Your financial statements are the core part of your business plan that you’ll revisit most often. Instead of worrying about getting it perfect the first time, check out the following resources to learn how to improve your projections over time.

Common mistakes with business forecasts

I was glad to be asked about common mistakes with startup financial projections. I read about 100 business plans per year, and I have this list of mistakes.

How to improve your financial projections

Learn how to improve your business financial projections by following these five basic guidelines.

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Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

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4 Key Financial Statements For Your Startup Business Plan

• September 12, 2022
• Fundraising

If you’re preparing a business plan for your startup, chances are that investors (or a bank) have also asked you to produce financial projections for your business. That’s absolutely normal: any startup business plan should at least include forecasts of the 3 financial statements.

The financial projections need to be presented clearly with charts and tables so potential investors understand where you are going, and how much money you need to get there .

In this article we explain you what are the 4 financial statements you should include in the business plan for your startup. Let’s dive in!

Financial Statement #1: Profit & Loss

The profit and loss (P&L) , also referred to as “income statement”, is a summary of all your revenues and expenses over a given time period .

By subtracting expenses from revenues, it gives a clear picture of whether your business is profitable, or loss-making. With the balance sheet and the cash flow statement, it is one of the 3 consolidated financial statements every startup must produce every fiscal year .

Most small businesses produce a P&L on a yearly basis with the help of their accountant. Yet it is good practice to keep track of all revenues and expenses on a monthly or quarterly basis as part of your budget instead.

When projecting your financials as part of your business plan, you must do so on a monthly basis. Usually, most startups project 3 years hence 36 months. If you have some historical performance (for instance you started your business 2 years ago), project 5 years instead.

Expert-built financial model templates for tech startups

Financial Statement #2: Cash Flow

Whilst your P&L includes all your business’ revenues and expenses in a given period, the cash flow statement records all cash inflows and outflows over that same period.

Some expenses are not necessarily recorded in your P&L but should be included in your cash flow statement instead. Why is that? There are 2 main reasons:

• Your P&L shows a picture of all the revenues you generated over a given period as well as the expenses you incurred to generate these revenues . If you sell $100 worth of products in July 2021 and incurred $50 cost to source them from your supplier, your P&L shows $100 revenues minus $50 expenses for that month. But what about if you bought a $15,000 car to deliver these products to your customers? The $15,000 should not be recorded as an expense in your P&L, but a cash outflow instead. Indeed, the car will help you generate revenues, say over the next 5 years, not just in July 2021
• Some expenses in your P&L are not necessarily cash outflows. Think depreciation and amortization expenses for instance: they are pure artificial expenses and aren’t really “spent”. As such, whilst your P&L might include a $100 depreciation expense, your cash flow remains the same.

Financial Statement #3: Balance Sheet

Whilst the P&L and cash flow statement are a summary of your financial performance over a given time period, the balance sheet is a picture of your financials at a given time.

The balance sheet lists all your business’ assets and liabilities at a given time (at end of year for instance). As such, it includes things such as:

• Assets: patents, buildings, equipments, customer receivables, tax credits etc. Assets can be either tangible (e.g. buildings) or intangible (e.g. customer receivables ).
• Liabilities: debt, suppliers payables, etc.
• Equity : the paid-in capital invested to date in the company (from you and any other potential investors). Equity also includes the cumulative result of your P&L: the sum of your profits and losses to date

Whilst P&L and cash flow statement are fairly simple to build when preparing your business plan, you might need help for your balance sheet.

Financial Statement #4: Use of Funds

The use of funds is not a mandatory financial statement your accountant will need to prepare every year. Instead, you shall include it in your startup business plan, along with the 3 key financial statements.

Indeed, the use of funds tells investors where you will spend your money over a given time frame. For instance, if you are raising $500k to open a retail shop, you might need $250k for the first year lease and another $250k for the inventory.

Use of funds should not be an invention from you: instead it is the direct result of your cash flow statement . If you are raising for your first year of business, and your projected cash flow statement result in a $500k loss (including all revenues and expenses), you will need to raise $500k.

For instance, using the example above, if you need $500k over the next 12 months, raise $600k or so instead. Indeed, better be on the safe side in case things do not go as expected!

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How to make financial statements for small businesses.

Information is power. As long as you can make sense of that information. As a business owner, you’ll want to track your financial progress to make informed business decisions about your future. And that involves understanding cash flows, operating expenses, and net profit, all found in your financial statements.

Even if you delegate the bookkeeping to a professional, and don’t prepare financial statements yourself, you’ll need to know what your CPA is talking about when they walk you through your balance sheet.

In this article, you’ll learn about the 3 principal financial statements—income statements, balance sheets, and cash flow statements—and how to interpret them.

Here’s what we’ll cover: Income Statement (Profit and Loss Statement) Balance Sheet Difference Between an Income Statement and a Balance Sheet Cash Flow Statement Financial Statements Are Fundamental

Income Statement (Profit and Loss Statement)

An income statement shows a company’s financial performance by revealing whether it’s made a profit or a loss. 

Without an income statement, you’d be in the dark about the profitability of your business. An income statement is also known as a profit and loss statement, profit and loss account, or P&L.

The reporting period for an income statement is typically one fiscal year.

What Goes on an Income Statement?

Let’s now jump to the format of an income statement.

In most cases, it will look something like this:

Now, let’s dig into what an income statement covers.

Revenues (or Sales)

This is the top line on your income statement. It’s the total amount for the year of all the things or services you sold. But if you’ve given any discounts, you’ll reduce your sales by the discount amount.

For example, if you sold $100 in t-shirts but offered a 10% discount as a Black Friday incentive, you would record $90 as your net sales amount .

Cost of Goods Sold (or Cost of Sales)

These are the expenses directly related to the sales you’ve made. Suppose you’re selling electronics. The cost of goods sold is the cost of the electronics you sell within a financial year. And this is important. It’s not the cost of the electronics you bought in the year. 

In a service-related business, a consultancy, for example, the cost of sales is often termed direct costs. Hence, you’ll include costs directly related to your service.

Gross Profit

Gross profit is the profit that results directly and specifically from the trading activity of buying and selling. You calculate the gross profit by subtracting the cost of goods sold from revenues. 

Selling, General, and Administrative Expenses

All other expenses like salaries, rent, or travel merely facilitate the main trading activity of your business and are often categorized under selling, general, or administrative (SG&A) expenses.

You can have as many categories of SG&A expense as is necessary and helpful for running your business. Some of the common ones are:

• Office supplies
• Salaries and wages
• Marketing and advertising

Operating Income

Next is operating income. As the name implies, it’s the profit your business has earned from its operations when considering all the revenue and expenses necessary to run your business. 

Finance Costs

Finance costs represent the costs of financing arrangements, such as interest on bank loans. You’ll want to strip financing costs away from SG&A expenses because they don’t represent the costs necessary for producing the goods or services you sell. 

Net Income 

After factoring in finance costs, you’re left with net income (or net loss). This is the much-talked-about bottom line. Your net income is how much your company has earned throughout the year.

What About Income Taxes?

You may ask yourself, why didn’t we include taxes? A small business isn’t burdened with income tax unless it’s structured as a C-corporation (which few small businesses are due to their complexity and maintenance costs). Instead, the business profits pass through to the owner and get taxed on the individual Form 1040. 

Balance Sheet

Also known as the statement of financial position, the balance is an organization’s most important financial report because it shows the company’s financial health.

A balance sheet reports data for a specific point in time, often the last day of a fiscal year.

What Goes on a Balance Sheet?

Balance sheets contain 3 sections: assets, liabilities, and equity.

These are the resources your company owns that have a current or future economic value. These include cash, equipment (such as computers), and vehicles.

Assets can be broken down into:

• Current assets: This is anything you own that can be converted to cash within one year (e.g., accounts receivable and inventory). Also called short-term assets.
• Non-current assets: These are assets that can’t be quickly converted into cash, like computers, equipment, and vehicles, or intangible assets, like trademarks and copyrights. Also called fixed assets or long-term assets.

2. Business Liabilities

These are amounts your business owes other entities such as banks, employees, and suppliers.

• Current liabilities: Amounts you owe that are due within one year (e.g., accounts payable and payroll liabilities)
• Non-current (long-term) liabilities: Debts that will be repaid in more than one year

3. Owner Equity or Shareholder Equity

This is the value of the owner’s or shareholders’ investment in the business after liabilities are subtracted from assets. It may also be called owner’s or shareholders’ capital.

Purpose of a Balance Sheet

The balance sheet shows anyone what your business is worth. Lenders, investors, partners, and potential buyers will want to review your balance sheet.

The overall worth of your business can be measured or estimated by the total value of its assets, which are recorded and presented on the balance sheet.

But even more important, your balance sheet shows your business’s net worth , which is the owner’s equity (or shareholder’s equity). This is a business’s residual value after removing its liabilities . It’s what ultimately belongs to the business owner.

Format of a Balance Sheet

Balance sheets are prepared based on the accounting equation, which is:

Traditionally, before accounting software was developed and bookkeeping was done with pencil and paper, assets were put on the left side of the balance sheet, while equity and liabilities went to the right side. 

Today, however, a balance sheet will almost always look like this:

Now here’s something to remember.

The net income (your income statement bottom line) is annually transferred to your balance sheet, where it will appear as retained earnings. So retained earnings are a running total of your company’s profitability from day 1. 

Difference Between an Income Statement and a Balance Sheet

If you want to know how your business has performed over a span of time (a year, month, or quarter), you’ll want to refer to your income statement. 

On the flip side, if you want to know your business’s financial health, to know its value or worth at a particular point since it was established, the balance sheet is the report you’ll want to refer to.

Cash Flow Statement

A cash flow statement shows the movement of cash, the cash inflows and outflows within the business, based on 3 cash sources and cash expenditure categories: operations, investing, and financing.

This is an extremely important financial statement because, ultimately, cash is the best indicator of the financial health of an enterprise.

The reporting period for a cash flow statement is often one fiscal year but could be a quarter, month, or any reporting period that makes sense for your business.

Why Do You Need a Cash Flow Statement?

You already have an income statement that shows you the profits you’ve made. Why do you still need a cash flow statement?

An income statement is prepared based on the accrual method of accounting . This means your sales are recorded when you earn them, not when your business receives the actual cash. 

This creates a timing difference. A sales amount of $10,000 on your income statement, for example, doesn’t always mean this amount is in your bank account. It may be an invoice you sent to your customer, and you’re still awaiting payment.

The same goes for expenses. In accrual-basis accounting, expenses are recorded when your business incurs them and not when you pay out the cash.

But what about the cash figure on the balance sheet? While the balance sheet captures the cash balance, which can be meaningful, this balance sheet figure doesn’t tell us the source of the cash. 

The cash could be from a windfall, like an insurance claim, which is a one-time event and unsustainable. Or it could be from normal day-to-day business operations, which are more sustainable.

Sections of a Cash Flow Statement

A cash flow statement has 3 sections:

• Cash from operations (or from operating activities)
• Cash from investing activities
• Cash from financing activities

And this is what a typical cash flow statement looks like:

Cash From Operating Activities

Cash from operations is the first section of a cash flow statement, revealing its relative importance in the cash flow statement hierarchy. Cash from operating activities is the most meaningful because this is cash from your day-to-day trading activities.

These include cash received from sales, set off against cash expenses like the cost of goods sold, utility expenses, and rent.

It also takes into account non-cash items, like depreciation , that are included in net income but don’t involve any actual cash movement. And it considers any changes in your assets and liabilities during the time period, like an increase in accounts receivable .

Since operating activities are the mainstay of a business, a company with positive cash flow from operating activities will be more sustainable.

Cash From Investing Activities

The main source and use of cash from investing activities are purchasing and selling fixed assets. Common examples of fixed asset items are things like buildings, vehicles, computer equipment, or machinery.

But other investment items can appear in the investing activity section, such as buying stocks and bonds for investment purposes.

Cash From Financing Activities

All cash inflows and outflows from financing activities will be captured in this last section of cash flow statements. 

If you’ve taken out a bank loan to purchase equipment, the cash the bank provided you will show up in this section. And when you begin making loan payments, these will be included here. To learn more about this follow our guide on Loan Repayment Entry , which provide you with the right steps.

Financial Statements Are Fundamental

In Sam Walton’s autobiography Made In America , here’s what Al Johnson, the CEO of Walmart at one time, revealed about Walmart’s owner and founder:

“Every Friday morning for six years, I would take my columnar pad with all the numbers on it into Sam’s office for him to review. Sam would jot them down on his own pad and work through the calculations himself. I always knew I could not just go in there and lay a sheet of numbers in front of him and expect him to just accept it.”

As a small business owner, you should be able to make sense of your financial statements. It will ensure you ask the right questions and follow important clues and cues. 

You can make financial statements manually in a spreadsheet, but accounting software automates everything, so it’s faster and easier and leaves less room for error. With all your financial information in one place, you can immediately access your financial data whenever you or your accountant needs it.

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• How to Write a Great Business Plan: Financial Analysis

The last article in a comprehensive series to help you craft the perfect business plan for your startup.

This article is part of a series on  how to write a great business plan .

Numbers tell the story. Bottom line results indicate the success or failure of any business.

Financial projections and estimates help entrepreneurs, lenders, and investors or lenders objectively evaluate a company's potential for success. If a business seeks outside funding, providing comprehensive financial reports and analysis is critical.

But most importantly, financial projections tell you whether your business has a chance of being viable--and if not let you know you have more work to do.

Most business plans include at least five basic reports or projections:

• Balance Sheet: Describes the company cash position including assets, liabilities, shareholders, and earnings retained to fund future operations or to serve as funding for expansion and growth. It indicates the financial health of a business.
• Income Statement: Also called a Profit and Loss statement, this report lists projected revenue and expenses. It shows whether a company will be profitable during a given time period.
• Cash Flow Statement: A projection of cash receipts and expense payments. It shows how and when cash will flow through the business; without cash, payments (including salaries) cannot be made.
• Operating Budget: A detailed breakdown of income and expenses; provides a guide for how the company will operate from a "dollars" point of view.
• Break-Even Analysis: A projection of the revenue required to cover all fixed and variable expenses. Shows when, under specific conditions, a business can expect to become profitable.

It's easy to find examples of all of the above. Even the most basic accounting software packages include templates and samples. You can also find templates in Excel and Google Docs. (A quick search like "google docs profit and loss statement" yields plenty of examples.)

Or you can work with an accountant to create the necessary financial projections and documents. Certainly feel free to do so... but I'd first recommend playing around with the reports yourself. While you don't need to be an accountant to run a business, you do need to understand your numbers... and the best way to understand your numbers is usually to actually work with your numbers.

But ultimately the tools you use to develop your numbers are not as important as whether those numbers are as accurate as possible--and whether those numbers help you decide whether to take the next step and put your business plan into action.

Then Financial Analysis can help you answer the most important business question: "Can we make a profit?"

Some business plans include less essential but potentially important information in an Appendix section. You may decide to include, as backup or additional information:

• Resumes of key leaders
• Additional descriptions of products and services
• Legal agreements
• Organizational charts
• Examples of marketing and advertising collateral
• Photographs of potential facilities, products, etc
• Backup for market research or competitive analysis
• Additional financial documents or projections

Keep in mind creating an Appendix is usually only necessary if you're seeking financing or hoping to bring in partners or investors. Initially the people reading your business plan don't wish to plow through reams and reams of charts, numbers, and backup information. If one does want to dig deeper, fine--he or she can check out the documents in the Appendix.

That way your business plan can share your story clearly and concisely.

Otherwise, since you created your business plan... you should already have the backup.

And one last thing: always remember the goal of your business plan is to convince you that your idea makes sense--because it's your time, your money, and your effort on the line.

More in this series:

• How to Write a Great Business Plan: Key Concepts
• How to Write a Great Business Plan: the Executive Summary
• How to Write a Great Business Plan: Overview and Objectives
• How to Write a Great Business Plan: Products and Services
• How to Write a Great Business Plan: Market Opportunities
• How to Write a Great Business Plan: Sales and Marketing
• How to Write a Great Business Plan: Competitive Analysis
• How to Write a Great Business Plan: Operations
• How to Write a Great Business Plan: Management Team

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How to Craft the Financial Section of Business Plan (Hint: It’s All About the Numbers)

Writing a small business plan takes time and effort … especially when you have to dive into the numbers for the financial section. But, working on the financial section of business plan could lead to a big payoff for your business.

Read on to learn what is the financial section of a business plan, why it matters, and how to write one for your company.  

What is the financial section of business plan?

Generally, the financial section is one of the last sections in a business plan. It describes a business’s historical financial state (if applicable) and future financial projections. Businesses include supporting documents such as budgets and financial statements, as well as funding requests in this section of the plan.  

The financial part of the business plan introduces numbers. It comes after the executive summary, company description , market analysis, organization structure, product information, and marketing and sales strategies.

Businesses that are trying to get financing from lenders or investors use the financial section to make their case. This section also acts as a financial roadmap so you can budget for your business’s future income and expenses. 

Why it matters 

The financial section of the business plan is critical for moving beyond wordy aspirations and into hard data and the wonderful world of numbers. 

Through the financial section, you can:

• Forecast your business’s future finances
• Budget for expenses (e.g., startup costs)
• Get financing from lenders or investors
• Grow your business

• Growth : 64% of businesses with a business plan were able to grow their business, compared to 43% of businesses without a business plan.
• Financing : 36% of businesses with a business plan secured a loan, compared to 18% of businesses without a plan.

So, if you want to possibly double your chances of securing a business loan, consider putting in a little time and effort into your business plan’s financial section. 

Writing your financial section

To write the financial section, you first need to gather some information. Keep in mind that the information you gather depends on whether you have historical financial information or if you’re a brand-new startup. 

Your financial section should detail:

• Business expenses 

Financial projections

Financial statements, break-even point, funding requests, exit strategy, business expenses.

Whether you’ve been in business for one day or 10 years, you have expenses. These expenses might simply be startup costs for new businesses or fixed and variable costs for veteran businesses. 

Take a look at some common business expenses you may need to include in the financial section of business plan:

• Licenses and permits
• Cost of goods sold 
• Rent or mortgage payments
• Payroll costs (e.g., salaries and taxes)
• Utilities 
• Equipment 
• Supplies 
• Advertising 

Write down each type of expense and amount you currently have as well as expenses you predict you’ll have. Use a consistent time period (e.g., monthly costs). 

Indicate which expenses are fixed (unchanging month-to-month) and which are variable (subject to changes). 

How much do you anticipate earning from sales each month? 

If you operate an existing business, you can look at previous monthly revenue to make an educated estimate. Take factors into consideration, like seasonality and economic ups and downs, when basing projections on previous cash flow.

Coming up with your financial projections may be a bit trickier if you are a startup. After all, you have nothing to go off of. Come up with a reasonable monthly goal based on things like your industry, competitors, and the market. Hint : Look at your market analysis section of the business plan for guidance. 

A financial statement details your business’s finances. The three main types of financial statements are income statements, cash flow statements, and balance sheets.

Income statements summarize your business’s income and expenses during a period of time (e.g., a month). This document shows whether your business had a net profit or loss during that time period. 

Cash flow statements break down your business’s incoming and outgoing money. This document details whether your company has enough cash on hand to cover expenses.

The balance sheet summarizes your business’s assets, liabilities, and equity. Balance sheets help with debt management and business growth decisions. 

If you run a startup, you can create “pro forma financial statements,” which are statements based on projections.

If you’ve been in business for a bit, you should have financial statements in your records. You can include these in your business plan. And, include forecasted financial statements. 

You’re just in luck. Check out our FREE guide, Use Financial Statements to Assess the Health of Your Business , to learn more about the different types of financial statements for your business.

Potential investors want to know when your business will reach its break-even point. The break-even point is when your business’s sales equal its expenses. 

Estimate when your company will reach its break-even point and detail it in the financial section of business plan.

If you’re looking for financing, detail your funding request here. Include how much you are looking for, list ideal terms (e.g., 10-year loan or 15% equity), and how long your request will cover. 

Remember to discuss why you are requesting money and what you plan on using the money for (e.g., equipment). 

Back up your funding request by emphasizing your financial projections. 

Last but not least, your financial section should also discuss your business’s exit strategy. An exit strategy is a plan that outlines what you’ll do if you need to sell or close your business, retire, etc. 

Investors and lenders want to know how their investment or loan is protected if your business doesn’t make it. The exit strategy does just that. It explains how your business will make ends meet even if it doesn’t make it. 

When you’re working on the financial section of business plan, take advantage of your accounting records to make things easier on yourself. For organized books, try Patriot’s online accounting software . Get your free trial now!

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Business Plan Executive Summary Example & Template

Updated: Jun 3, 2024, 1:03pm

Table of Contents

Components of an executive summary, how to write an executive summary, example of an executive summary, frequently asked questions.

A business plan is a document that you create that outlines your company’s objectives and how you plan to meet those objectives. Every business plan has key sections such as management and marketing. It should also have an executive summary, which is a synopsis of each of the plan sections in a one- to two-page overview. This guide will help you create an executive summary for your business plan that is comprehensive while being concise.

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The executive summary should mimic the sections found in the business plan . It is just a more concise way of stating what’s in the plan so that a reader can get a broad overview of what to expect.

State the company’s mission statement and provide a few sentences on what the company’s purpose is.

Company History and Management

This section describes the basics of where the company is located, how long it has been in operation, who is running it and what their level of experience is. Remember that this is a summary and that you’ll expand on management experience within the business plan itself. But the reader should know the basics of the company structure and who is running the company from this section.

Products or Services

This section tells the reader what the product or service of the company is. Every company does something. This is where you outline exactly what you do and how you solve a problem for the consumer.

This is an important section that summarizes how large the market is for the product or service. In the business plan, you’ll do a complete market analysis. Here, you will write the key takeaways that show that you have the potential to grow the business because there are consumers in the market for it.

Competitive Advantages

This is where you will summarize what makes you better than the competitors. Identify key strengths that will be reasons why consumers will choose you over another company.

Financial Projections

This is where you estimate the sales projections for the first years in business. At a minimum, you should have at least one year’s projections, but it may be better to have three to five years if you can project that far ahead.

Startup Financing Requirements

This states what it will cost to get the company launched and running. You may tackle this as a first-year requirement or if you have made further projections, look at two to three years of cost needs.

The executive summary is found at the start of the business plan, even though it is a summary of the plan. However, you should write the executive summary last. Writing the summary once you have done the work and written the business plan will be easier. After all, it is a summary of what is in the plan. Keep the executive summary limited to two pages so that it doesn’t take someone a long time to peruse what the summary says.

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It might be easier to write an executive summary if you know what to expect. Here is an example of an executive summary that you can use as a template.

Bottom Line

Writing an executive summary doesn’t need to be difficult if you’ve already done the work of writing the business plan itself. Take the elements from the plan and summarize each section. Point out key details that will make the reader want to learn more about the company and its financing needs.

How long is an executive summary?

An executive summary should be one to two pages and no more. This is just enough information to help the reader determine their overall interest in the company.

Does an executive summary have keywords?

The executive summary uses keywords to help sell the idea of the business. As such, there may be enumeration, causation and contrasting words.

How do I write a business plan?

If you have business partners, make sure to collaborate with them to ensure that the plan accurately reflects the goals of all parties involved. You can use our simple business plan template to get started.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a business owner and insurance agent to her role as a small business writer.

Cassie is a deputy editor collaborating with teams around the world while living in the beautiful hills of Kentucky. Focusing on bringing growth to small businesses, she is passionate about economic development and has held positions on the boards of directors of two non-profit organizations seeking to revitalize her former railroad town. Prior to joining the team at Forbes Advisor, Cassie was a content operations manager and copywriting manager.

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How to Write a Financial Analysis

Know what to include in important section of business plan

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for The Balance and other popular small business websites.

Financial Analysis of a Business Plan

Assumptions, know the ground rules, use visuals, check your math.

The financial analysis section of a business plan should contain the data for financing your business for the present, what will be needed for future growth, and an estimation of your operating expenses.

The financial analysis section of your business plan may be the most challenging for you to complete on your own, but it also could be the deal-maker or deal-breaker when you are searching for funding.

Because of the structured, in-depth financial data required for this section, you should consult your accountant or other trusted and qualified financial professional before writing this section .

The financial analysis section should be based on estimates for new businesses or recent data for established businesses. It should include these elements:

• Balance sheet : Your assumed and anticipated business financials, including assets , liabilities, and equity.
• Cash-flow analysis : An overview of the cash you anticipate will be coming into your business based on sales forecasts, minus the anticipated cash expenses of running the business.
• Profit-and-loss analysis : Your income statement that subtracts the costs of the business from the earnings over a specific period of time, typically a quarter or a year.
• Break-even analysis : Demonstrates the point when the cost of doing business is fully covered by sales.
• Personnel-expense forecast : The expenses of your team, as outlined in a management summary section .

Completing a financial analysis section for a business that hasn't been started yet requires some assumptions. However, these aren't guesses. What you expect from the business needs to be based on detailed research and data.

Go back to the other sections of your business plan and write down any financial assumptions you made while drafting those sections. You then can use those assumptions in your financial analysis section. The most important factor is ensuring that the data in the financial analysis section is consistent with the assumptions made in other sections of your business plan.

There may be no section of your business plan where you need help as much as you do with your financial analysis section. The assumptions, forecasting, and specific numbers can be complicated and generally difficult to wrap your head around, especially if you don’t have a financial background. This financial information, though, is exactly the data your audience will be looking for.

You can avoid the stress and uncertainty by getting help from a qualified financial professional early in the process.

When it comes to the financial analysis of your business plan, have a basic idea of what each element should include, where the data comes from, and what the numbers mean. This stands even if you have help developing the financial analysis section because you will be the one left to explain and expand on the financial data in face-to-face situations.

GAAP (generally accepted accounting principles ), a collection of rules, procedures, and conventions that define accepted accounting practices should be followed throughout this section.

Use graphs and charts in the financial analysis section to illustrate the financial data , just as you should in other sections of your business plan that include extensive data, numbers, statistics, and trends. Put the most important visuals in the financial analysis, with the supporting graphics included in the Appendix.

A quick way to lose the attention of a potential investor is by having flawed calculations or numbers that are not backed up. Double and triple check all of your calculations and figures, and have a third-party do the same to ensure everything adds up.

You also should avoid including any figures that are not explained, backed up and otherwise researched extensively, especially when it comes to assumptions you've made. Use data from current and past markets and financial situations to substantiate your numbers.

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How To Write a Business Plan

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Starting a business is a wild ride, and a solid business plan can be the key to keeping you on track. A business plan is essentially a roadmap for your business — outlining your goals, strategies, market analysis and financial projections. Not only will it guide your decision-making, a business plan can help you secure funding with a loan or from investors .

Writing a business plan can seem like a huge task, but taking it one step at a time can break the plan down into manageable milestones. Here is our step-by-step guide on how to write a business plan.

Table of contents

• Write your executive summary
• Do your market research homework
• Set your business goals and objectives
• Plan your business strategy
• Describe your product or service
• Crunch the numbers
• Finalize your business plan

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Step 1: Write your executive summary

Though this will be the first page of your business plan , we recommend you actually write the executive summary last. That’s because an executive summary highlights what’s to come in the business plan but in a more condensed fashion.

An executive summary gives stakeholders who are reading your business plan the key points quickly without having to comb through pages and pages. Be sure to cover each successive point in a concise manner, and include as much data as necessary to support your claims.

You’ll cover other things too, but answer these basic questions in your executive summary:

• Idea: What’s your business concept? What problem does your business solve? What are your business goals?
• Product: What’s your product/service and how is it different?
• Market: Who’s your audience? How will you reach customers?
• Finance: How much will your idea cost? And if you’re seeking funding, how much money do you need? How much do you expect to earn? If you’ve already started, where is your revenue at now?

Step 2: Do your market research homework

The next step in writing a business plan is to conduct market research . This involves gathering information about your target market (or customer persona), your competition, and the industry as a whole. You can use a variety of research methods such as surveys, focus groups, and online research to gather this information. Your method may be formal or more casual, just make sure that you’re getting good data back.

This research will help you to understand the needs of your target market and the potential demand for your product or service—essential aspects of starting and growing a successful business.

Step 3: Set your business goals and objectives

Once you’ve completed your market research, you can begin to define your business goals and objectives. What is the problem you want to solve? What’s your vision for the future? Where do you want to be in a year from now?

Use this step to decide what you want to achieve with your business, both in the short and long term. Try to set SMART goals—specific, measurable, achievable, relevant, and time-bound benchmarks—that will help you to stay focused and motivated as you build your business.

Step 4: Plan your business strategy

Your business strategy is how you plan to reach your goals and objectives. This includes details on positioning your product or service, marketing and sales strategies, operational plans, and the organizational structure of your small business.

Make sure to include key roles and responsibilities for each team member if you’re in a business entity with multiple people.

Step 5: Describe your product or service

In this section, get into the nitty-gritty of your product or service. Go into depth regarding the features, benefits, target market, and any patents or proprietary tech you have. Make sure to paint a clear picture of what sets your product apart from the competition—and don’t forget to highlight any customer benefits.

Step 6: Crunch the numbers

Financial analysis is an essential part of your business plan. If you’re already in business that includes your profit and loss statement , cash flow statement and balance sheet .

These financial projections will give investors and lenders an understanding of the financial health of your business and the potential return on investment.

You may want to work with a financial professional to ensure your financial projections are realistic and accurate.

Step 7: Finalize your business plan

Once you’ve completed everything, it's time to finalize your business plan. This involves reviewing and editing your plan to ensure that it is clear, concise, and easy to understand.

You should also have someone else review your plan to get a fresh perspective and identify any areas that may need improvement. You could even work with a free SCORE mentor on your business plan or use a SCORE business plan template for more detailed guidance.

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The takeaway

Writing a business plan is an essential process for any forward-thinking entrepreneur or business owner. A business plan requires a lot of up-front research, planning, and attention to detail, but it’s worthwhile. Creating a comprehensive business plan can help you achieve your business goals and secure the funding you need.

Related content

• 5 Best Business Plan Software and Tools in 2023 for Your Small Business
• How to Get a Business License: What You Need to Know
• What Is a Cash Flow Statement?

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How To Create Financial Projections for Your Business Plan

Building a financial projection as you write out your business plan can help you forecast how much money your business will bring in.

Planning for the future, whether it’s with growth in mind or just staying the course, is central to being a business owner. Part of this planning effort is making financial projections of sales, expenses, and—if all goes well—profits.

Even if your business is a startup that has yet to open its doors, you can still make projections. Here’s how to prepare your business plan financial projections, so your company will thrive.

What are business plan financial projections?

Business plan financial projections are a company’s estimates, or forecasts, of its financial performance at some point in the future. For existing businesses, draw on historical data to detail how your company expects metrics like revenue, expenses, profit, and cash flow to change over time.

Companies can create financial projections for any span of time, but typically they’re for between one and five years. Many companies revisit and amend these projections at least annually. 

Creating financial projections is an important part of building a business plan . That’s because realistic estimates help company leaders set business goals, execute financial decisions, manage cash flow , identify areas for operational improvement, seek funding from investors, and more.

What are financial projections used for? 

Financial forecasting serves as a useful tool for key stakeholders, both within and outside of the business. They often are used for:

Business planning

Accurate financial projections can help a company establish growth targets and other goals . They’re also used to determine whether ideas like a new product line are financially feasible. Future financial estimates are helpful tools for business contingency planning, which involves considering the monetary impact of adverse events and worst-case scenarios. They also provide a benchmark: If revenue is falling short of projections, for example, the company may need changes to keep business operations on track.

Projections may reveal potential problems—say, unexpected operating expenses that exceed cash inflows. A negative cash flow projection may suggest the business needs to secure funding through outside investments or bank loans, increase sales, improve margins, or cut costs.

When potential investors consider putting their money into a venture, they want a return on that investment. Business projections are a key tool they will use to make that decision. The projections can figure in establishing the valuation of your business, equity stakes, plans for an exit, and more. Investors may also use your projections to ensure that the business is meeting goals and benchmarks.

Loans or lines of credit 

Lenders rely on financial projections to determine whether to extend a business loan to your company. They’ll want to see historical financial data like cash flow statements, your balance sheet , and other financial statements—but they’ll also look very closely at your multi-year financial projections. Good candidates can receive higher loan amounts with lower interest rates or more flexible payment plans.

Lenders may also use the estimated value of company assets to determine the collateral to secure the loan. Like investors, lenders typically refer to your projections over time to monitor progress and financial health.

What information is included in financial projections for a business?

Before sitting down to create projections, you’ll need to collect some data. Owners of an existing business can leverage three financial statements they likely already have: a balance sheet, an annual income statement , and a cash flow statement .

A new business, however, won’t have this historical data. So market research is crucial: Review competitors’ pricing strategies, scour research reports and market analysis , and scrutinize any other publicly available data that can help inform your projections. Beginning with conservative estimates and simple calculations can help you get started, and you can always add to the projections over time.

One business’s financial projections may be more detailed than another’s, but the forecasts typically rely on and include the following:

True to its name, a cash flow statement shows the money coming into and going out of the business over time: cash outflows and inflows. Cash flows fall into three main categories:

Income statement

Projected income statements, also known as projected profit and loss statements (P&Ls), forecast the company’s revenue and expenses for a given period.

Generally, this is a table with several line items for each category. Sales projections can include the sales forecast for each individual product or service (many companies break this down by month). Expenses are a similar setup: List your expected costs by category, including recurring expenses such as salaries and rent, as well as variable expenses for raw materials and transportation.

This exercise will also provide you with a net income projection, which is the difference between your revenue and expenses, including any taxes or interest payments. That number is a forecast of your profit or loss, hence why this document is often called a P&L.

Balance sheet

A balance sheet shows a snapshot of your company’s financial position at a specific point in time. Three important elements are included as balance sheet items:

• Assets. Assets are any tangible item of value that the company currently has on hand or will in the future, like cash, inventory, equipment, and accounts receivable. Intangible assets include copyrights, trademarks, patents and other intellectual property .
• Liabilities. Liabilities are anything that the company owes, including taxes, wages, accounts payable, dividends, and unearned revenue, such as customer payments for goods you haven’t yet delivered.
• Shareholder equity. The shareholder equity figure is derived by subtracting total liabilities from total assets. It reflects how much money, or capital, the company would have left over if the business paid all its liabilities at once or liquidated (this figure can be a negative number if liabilities exceed assets). Equity in business is the amount of capital that the owners and any other shareholders have tied up in the company.

They’re called balance sheets because assets always equal liabilities plus shareholder equity. 

5 steps for creating financial projections for your business

• Identify the purpose and timeframe for your projections
• Collect relevant historical financial data and market analysis
• Forecast expenses
• Forecast sales
• Build financial projections

The following five steps can help you break down the process of developing financial projections for your company:

1. Identify the purpose and timeframe for your projections

The details of your projections may vary depending on their purpose. Are they for internal planning, pitching investors, or monitoring performance over time? Setting the time frame—monthly, quarterly, annually, or multi-year—will also inform the rest of the steps.

2. Collect relevant historical financial data and market analysis

If available, gather historical financial statements, including balance sheets, cash flow statements, and annual income statements. New companies without this historical data may have to rely on market research, analyst reports, and industry benchmarks—all things that established companies also should use to support their assumptions.

3. Forecast expenses

Identify future spending based on direct costs of producing your goods and services ( cost of goods sold, or COGS) as well as operating expenses, including any recurring and one-time costs. Factor in expected changes in expenses, because this can evolve based on business growth, time in the market, and the launch of new products.

4. Forecast sales

Project sales for each revenue stream, broken down by month. These projections may be based on historical data or market research, and they should account for anticipated or likely changes in market demand and pricing.

5. Build financial projections

Now that you have projected expenses and revenue, you can plug that information into Shopify’s cash flow calculator and cash flow statement template . This information can also be used to forecast your income statement. In turn, these steps inform your calculations on the balance sheet, on which you’ll also account for any assets and liabilities .

Business plan financial projections FAQ

What are the main components of a financial projection in a business plan.

Generally speaking, most financial forecasts include projections for income, balance sheet, and cash flow.

What’s the difference between financial projection and financial forecast?

These two terms are often used interchangeably. Depending on the context, a financial forecast may refer to a more formal and detailed document—one that might include analysis and context for several financial metrics in a more complex financial model.

Do I need accounting or planning software for financial projections?

Not necessarily. Depending on factors like the age and size of your business, you may be able to prepare financial projections using a simple spreadsheet program. Large complicated businesses, however, usually use accounting software and other types of advanced data-management systems.

What are some limitations of financial projections?

Projections are by nature based on human assumptions and, of course, humans can’t truly predict the future—even with the aid of computers and software programs. Financial projections are, at best, estimates based on the information available at the time—not ironclad guarantees of future performance.

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How to Write a Business Plan Executive Summary (Example Included!)

How do you turn your brilliant business idea into a reality? You've done your homework and know that to get investors or partners, you need a business plan . But more than that, you want to really stand out and make a strong first impression—and that's where the business plan executive summary steps in.

This key section gives a quick snapshot of your entire business strategy, and is designed to catch the interest of potential investors, stakeholders, or partners. It can be the difference between landing that dream deal or getting lost in the slush pile.

So, what's better than a business plan executive summary example to point you in the right direction? Below, you'll find a great one—plus tips on what to include, what to avoid, and how to craft yours.

What is a business plan executive summary?

A business plan executive summary is a condensed overview of the key elements of your business plan. It introduces your business, what you offer (products or services), your target market, and what sets you apart from the competition. It also outlines your financial projections and funding needs (if applicable) and gives a clear picture of your company description and vision.

Your business plan executive summary could be decisive in several situations:

• Pitching to investors: Investors often make preliminary decisions based on the executive summary. A well-crafted summary can get you a meeting and a chance to present your full business plan.
• Summarizing for stakeholders: Stakeholders need to quickly understand your business's direction and key strategies. An executive summary gives them a concise update.
• Business competitions: In many business plan competitions, judges rely on the executive summary to decide which plans move to the next round.

Now that you understand the importance of an executive summary in a business plan, let’s see the key components that make up a winning one.

What should an executive summary include in a business plan

Crafting an effective executive summary means transforming the most critical elements of your business plan into a clear and compelling story. It's typically positioned at the beginning of the document but is written last to ensure it accurately reflects the entire plan.

Here are the key parts of an executive summary in a business plan:

Mission statement

Your mission statement is the heart of your business; it can grab your audience's attention and clarify your business’s core values and objectives. Briefly describe your company’s purpose and what you aim to achieve.

Company history and management team

Provide a brief overview of your business’s history, noting key milestones and achievements. Introduce your management team, highlighting their experience and expertise. This section helps build credibility and shows that you have a capable team behind the business.

Products or services

Describe the products or services your business offers, focusing on what makes them unique and how they meet market needs. This part should clearly explain the value your offerings provide.

Target market

Define your target customers, including their demographics, needs, and pain points. Highlight the demand for your products or services and how your business meets this demand. Assess your main competitors, identifying their strengths, weaknesses, and market share.

Competitive edge

Identify what sets your business apart from the competition. This could be unique technology, excellent customer service, a strong brand, patents, or trademarks—anything that really gives you an edge. Emphasize these strengths to show why your business will thrive in the market.

Financial projections

Give a high-level overview of your financial projections, covering revenue, profit margins, and growth expectations. This section should reassure readers about your business’s financial viability and potential for success. Do not forget to include the amount of funding you're seeking and how you'll use it to achieve your goals.

Speaking of funding, you can build your dream business with the help of a high-paying job—browse open jobs on The Muse »

How to write a business plan executive summary: Dos and Don'ts

So, how do you write an executive summary for a business plan? Here's what you should do—and what you should avoid.

• Hook them early: Start with a captivating introduction that grabs the reader's attention. This could be a strong opening statement or an impactful statistic that highlights your most compelling value proposition.
• Write with clarity: Keep your language clear and straightforward. Using jargon or technical terms could confuse your audience.
• Tell a story : People are naturally drawn to stories. Try to frame your business plan executive summary as a narrative that includes challenges and successes.
• Focus on impact: Prioritize the most important information. Remember, it's a summary, not the full story.
• Quantify your success: Use data and metrics whenever you can to back up your claims about market size, growth potential, and financial projections.
• Proofread like a pro: Typos and grammatical errors can leave a negative impression. Double (or triple) check your work before sending it out. Don’t just use spelling and grammar check—actually re-read it to catch any mistakes.
• Showcase your passion: That should be the easy part. Just let your enthusiasm for your business and its mission shine through!
• Bury the lead: Don't wait until the end to share your most important information. Start strong and capture their interest right away.
• Be too vague: Instead, be specific and provide concrete details. Vague statements don’t add value or clarity, so they don't belong in your business executive summary.
• Ignore your audience: Tailor your summary to the needs and interests of your audience. Consider what they need to know and what will capture their interest.
• Overpromise and underdeliver: Be realistic about your projections and timelines. Setting unrealistic expectations can damage your credibility.
• Get bogged down in details: Save the nitty-gritty details for your full business plan. Focus on the key highlights in your executive summary.
• Forget the call to action: Tell your readers what you want them to do next. Do you want them to invest? Partner with you? Clearly outline your desired outcome.
• Write in a vacuum: Get feedback from trusted advisors or mentors before finalizing your summary. Fresh eyes can help spot areas for improvement.

Business plan executive summary example

Wondering how these tips look in action? Here's the business plan summary example you've been looking for.

This one is for a fictitious company—let's call it Econnovate—specializing in renewable energy solutions. Use it as a guide to craft your own business plan executive summary.

Mission and vision statements

Econnovate is revolutionizing the energy landscape with innovative, sustainable solutions that empower businesses and communities to embrace a cleaner future. Our mission is to use the power of renewable energy sources to provide innovative, affordable, and sustainable energy solutions to reduce our reliance on fossil fuels and create a more environmentally conscious world.

Founded in 2021, Econnovate is a team of passionate engineers and environmental enthusiasts dedicated to developing cutting-edge renewable energy technologies. Our team boasts over 50 years of combined industry experience, including experts in technology, marketing, and operations. Headquartered in Denver, CO, we operate with a global mindset, serving clients across diverse industries and geographies.

Our products

Econnovate's flagship product, SolarMax, is a cutting-edge solar panel system that offers 20% more efficiency than conventional panels. Additionally, we provide EcoBattery, a state-of-the-art energy storage solution that maximizes the utility of our solar panels, ensuring energy availability even during non-sunny periods. Our products are designed to be both cost-effective and easy to install, making sustainable energy accessible to a wider audience.

The global renewable energy market is expected to grow at a CAGR of 7.8% over the next decade. Our target market includes environmentally conscious homeowners and businesses seeking sustainable energy solutions. With increasing regulatory support and growing environmental awareness, the demand for our products is poised for substantial growth.

Econnovate’s proprietary solar technology not only increases efficiency but also reduces costs, giving us a significant edge over competitors. We not only provide renewable energy solutions but also adhere to sustainable practices in our own operations. Additionally, our exceptional customer service and strong brand reputation further differentiate us in the marketplace. We also offer comprehensive warranties and maintenance services, ensuring long-term customer satisfaction and loyalty.

We project a 30% annual revenue growth over the next five years, with profitability expected to be achieved by year three. Our robust financial model is based on conservative estimates and thorough market analysis. By year five, we anticipate generating $50 million in annual revenue, with a healthy profit margin of 15%.

We are seeking $2 million in funding to scale our manufacturing capabilities and expand our market reach. This investment will enable Econnovate to double production capacity and increase market share by 15% within two years. The funds will be allocated to enhancing our production facilities, boosting our marketing plan, and expanding our sales team.

1. What is an executive summary in a business plan?

It's a concise summary of the key points of a business plan, highlighting the business’s mission, products or services, market, competitive advantages, financial projections, and funding needs. The goal is to give a quick overview that captures the reader’s interest and encourages them to read the full plan.

2. How long should an executive summary be?

An executive summary is typically one to two pages long. It should provide a concise overview without overwhelming the reader. Focus on the most important aspects of your business plan, making sure each point is clear and impactful.

3. Can I use a template to write an executive summary?

Yes! Templates offer an effective structure and help ensure you cover all essential elements. But don't just fill in the blanks. Tailor the template to fit your business and make it your own. (Feel free to use our example as a guide.)

4. Should an executive summary be written in first person or third person?

An executive summary is typically written in the third person to maintain a professional tone. However, if your business plan is for internal use or a more personal presentation, using the first person can be appropriate. The key is to keep your writing clear and professional at all times.

5. How do I make my executive summary stand out?

To make your executive summary stand out, focus on being clear and compelling. Start with a strong opening statement that grabs attention. Use visual elements like bullet points, headings, and charts to make it easy to read. Highlight your unique selling points and ensure your summary is free of complex jargon and technical language.

Remember, your executive summary is often the first impression of your business, so make it count!

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How to Format a Business Plan in 10 Easy Steps

Business Plan Template

• July 5, 2024

So you have every information you need to write a business plan. But uh-oh! You don’t know how to present it. Is there a specific format? Do you need visuals? Is there a font that appeals to readers?

Stop. Don’t hit the panic button yet.

We have all the answers to your formatting needs so your business plan isn’t just a boring text for your readers.

And honestly, an investor goes through a hundred business plans in his life. So, you need to stand out from the crowd and present your business idea well to win their attention.

That’s why we’ve come up with these 10 easy steps on how to format a business plan that will grab readers’ attention. So, let’s start with it and make your business plan clutter-free and crisp as it should be with these tips.

What is business plan formatting?

Business plan formatting refers to the arrangement and presentation of the content within a business plan document to ensure it’s professional, clear, and easy to read. This includes the layout, style, structure of the text, visual elements, and consistent design choices that enhance readability and effectiveness.

How to format a business plan in 10 easy steps

So, now that we know formatting a business plan is necessary to present your business idea clearly and professionally, let’s see how to do it:

1. Create an engaging executive summary layout

The executive summary is the overview of the whole plan. So, ensure that you’re including everything necessary such as:

• Vision and mission statement
• The problem
• The solution your business is providing
• Target market
• Business model
• Competitive advantage
• Management team
• Financial forecasts
• Funding requirements (if necessary)
• Call to action

Keep all the executive summary paragraphs small and use bullet points to highlight the important things. Include visuals where necessary.

Most importantly, keep in mind, that the average length of the summary is around 1-2 pages only. Therefore, be wise when using up the space.

It should also be capable of standing alone and independent of the rest of your plan. So, if your audience reads it alone, then they should get the crux of the whole plan.

Also, readers of your executive summary might not have any knowledge about your business. Therefore, it’s crucial to explain everything clearly and simply, ensuring that anyone can understand your executive summary.

2. Keep all the sections to the point

It’s great that after reading the executive summary, your readers are moving ahead to the whole plan.

Though there’s no defined length of a business plan —remember to keep all the sections focused. On average the plan should be 15-30 pages long.

While formatting the plan, do not simply put the information but highlight the necessary points. Use simple language, small paragraphs, and bullet points to enhance readability. Also, try not to repeat things in the different sections.

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3. Use visuals

Including images and charts in your business plan is a wise move. It ensures that a reader stays engaged and all the key information is highlighted.

Text-heavy documents make it harder for readers to remember the content. Research also shows that people tend to remember images and charts better than text alone. Thus, to portray complex information clearly and concisely use visuals.

That said, don’t overdo it. As images take up too much physical space, so plan your document accordingly.

4. Keep the writing style uniform

To create a uniform writing style you need to decide on a tone. It should be professional with a balance of formal and personalized tone.

A consistent tone enhances credibility, making your business appear reliable to potential investors and partners.

Conduct multiple rounds of proofreading and editing before you submit the plan. This way you will be able to correct if there are any inconsistencies or grammatical errors.

5. Customize the plan according to your audience

Not all investors or readers know about the technical terms of your industry. This way you need to customize the plan with the information that’s relevant to the particular reader.

This involves understanding who will be reading the business plan and adjusting the tone, depth of information, and focus areas accordingly. In short, you should portray your business idea efficiently.

For example: If you’re starting a new joint replacement center and your reader is from a commerce background, then he would be interested in knowing the number of surgeons, patients, return on investment, etc, not how exactly you will perform joint replacement surgery.

6. Ensure the logical flow of your plan

A well-structured business plan guides the reader from start to finish in one flow. Your plan should maintain a logical flow that gives the reader information about your business step-by-step.

The plan should start with the executive summary and then move forward with a detailed company description which includes mission, vision, history, and business structure, giving clear information about the business.

Next, include other components like market analysis, marketing and sales strategies, operational plan, and then financial plan. Smartly introduce your target market, expected revenues, funding requirements, and more in the plan.

7. Complete your plan with all the supporting documents

You should back your plan with evidence and supporting documents to build trust amongst your readers.

These documents can be financial forecasts (income statement, balance sheet, and cash flow statement), budgets, portfolios of key members of the company, and necessary other contracts, permits, or regulations.

Make sure to include only important documents and not make it unnecessarily lengthy which is hard to read.

8. Keep the formatting simple and consistent

Having consistent formatting throughout the whole plan is necessary for readability and professionalism.

Use a clean font such as Arial, Times New Roman, Montserrat, or any other professional font. Set rules for headings and subheadings with bold text or a slightly larger font.

Also, the use of bullet points or numbered lists can make key information stand out and improve the overall readability.

Margins should be uniform on all sides, typically set to one inch, and line spacing should be single or 1.15 lines to keep the text from appearing cramped.

For a professional print format, use high-quality paper, high-resolution printing, consistent margins, and spacing. Opt for durable covers and binding if possible.

Finally, avoid “widows” and “orphans” in the printed document. A “widow” occurs when the last line of a paragraph appears alone at the top of a page, while an “orphan” is a single word left at the bottom of a paragraph.

9. An attractive cover page is a must

The cover page of business plan is going to be the first thing your readers will see. So, it should be simple and elegant. It also sets the tone for the whole business plan.

A cover page should include the company’s name in large font size so that it can be highlighted. Then it should also have the tagline of the business, its logo, date, and contact details.

Use high-quality graphics or subtle design elements to enhance the visual appeal. Stick to a clean layout with balanced spacing, making sure it looks polished and professional.

10. Take feedback and reviews

Trust me, grammatical errors or spelling mistakes can hamper the image of your professional plan. Thus, to overcome it, get your business plan reviewed by other people to get a fresh perspective on your plan.

Sometimes, the writer overlooks basic mistakes that others can detect. So, either go to a friend, relative, or a professional editor and give it the last polishing it needs.

Also, they will figure out if something needs to be added to the plan or if there are any factual errors.

You may have a billion-dollar business idea, but the presentation and formatting of your plan helps you move past the screening stage. You sure you’ll get past?

Don’t worry. Upmetrics can help turn your cluttered and unorganized plan into a compelling and organized one. It’s pretty simple. Get into the Upmetrics editor, import your existing business plan, and start formatting.

Upmetrics’ guided and AI-powered builder helps you easily format and structure your plan with 400+ sample templates to refer to, follow, and use. AI writing assistant is there to help you refine sentences, fix tone, and correct grammar.

Whether it’s about writing a plan from scratch or updating or formatting it, Upmetrics is just the tool. It’s time to let Upmetrics take control and say bye to your formatting troubles. Try Upmetrics today!

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Frequently Asked Questions

What font and size should be used.

For a business plan, use a professional, easy-to-read font such as Times New Roman, Arial, or Calibri. The font size should typically be 11 or 12 points for the main text, with larger sizes (14 to 16 points) for headings and subheadings to ensure clear differentiation and readability.

How should I structure the headings and subheadings in a business plan?

Make headings in business plans with bold and larger fonts (16 points) and use slightly smaller fonts (14 points) for subheadings. Maintain consistent fonts and styles, add whitespace, and align headings for a professional look.

Should I include page numbers in my business plan?

Yes, you should include page numbers in your plan. Page numbers help readers navigate the document easily when they want to jump to some section directly. Typically, page numbers are placed in the footer, aligned to the right, or centered.

Is it necessary to include a table of contents?

Yes, a table of contents helps people see all the sections of the plan at one glance. It also helps people directly jump to a particular section with the help of the page numbers.

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What's Project 2025? Unpacking the Pro-Trump Plan to Overhaul US Government

For several months, we received a flood of reader inquiries asking if project 2025 was a real effort to “reshape america.” here’s the answer., nur ibrahim, aleksandra wrona, published july 3, 2024.

• Project 2025 is a conservative coalition's plan for a future Republican U.S. presidential administration. If voters elect the party's presumed nominee, Donald Trump, over Democrat Joe Biden in November 2024, the coalition hopes the new president will implement the plan immediately.
• The sweeping effort centers on a roughly 1,000-page document  that gives the executive branch more power, reverses Biden-era policies and specifies numerous department-level changes.
• People across the political spectrum fear such actions are precursors to authoritarianism and have voiced concerns over the proposal's recommendations to reverse protections for LGBTQ+ people, limit abortion access, stop federal efforts to mitigate climate change — and more.
• The Heritage Foundation — a conservative think tank operated by many of Trump's current and former political allies — is leading the initiative. President Kevin Roberts once said  the project's main goals are "institutionalizing Trumpism" and getting rid of unelected bureaucrats who he believes wield too much political influence.
• The Trump campaign's goals and proposals within Project 2025 overlap. However, the former president has attempted to distance himself from the initiative. In a July 5, 2024, post on Truth Social , he wrote: " I know nothing about Project 2025. I have no idea who is behind it. I disagree with some of the things they're saying and some of the things they're saying are absolutely ridiculous and abysmal. Anything they do, I wish them luck, but I have nothing to do with them."
• In other words, it's unknown if, or to what extent, Trump's campaign is talking to leaders of the initiative. Many political analysts and the Biden administration believe Project 2025 is a good indication of Trump's vision for a second term.

Here at Snopes, the internet's premiere fact-checking site, we believe in unbiased, fact-driven reporting to help guide people's everyday lives. And when it comes to voting in elections, we hold that responsibility high. We call out candidates' mistruths, contextualize campaign claims and pull back the curtain on efforts shaping political parties' agendas. Our hope is to give voters the knowledge they need to mark ballots without any distorted sense of reality. Below is an example of that work — a months-long analysis of an all-encompassing effort to reshape the American bureacracy following the 2024 U.S. presidential election. If you'd like to support this type of journalism,  we'd love your help .   —  Jessica Lee ,  senior assignments editor,  snopes.com

As the U.S. 2024 presidential election nears, U.S. President Joe Biden's reelection campaign has been sending foreboding emails to supporters, invoking "Trump's Project 2025" to tap into anxieties over another four years with Donald Trump in the White House and to raise campaign money.

According to some of the emails, "Project 2025" calls for proposals that would separate "mothers away from their children," a reference to border policies during Trump's administration, or result in "higher housing costs and rampant discrimination."

The Biden campaign is not alone in its concern over the policy initiative. Critics including legal experts and former government employees have described Project 2025 as a precursor to authoritarianism — albeit a difficult one to implement — and a wave of social media  posts  are expressing  fear over the initiative, calling it a " fascist " and " extremist " plan for Trump to " reshape America." Numerous reports have also called this conservative effort to reshape the government unprecedented in its scale. 

But what exactly is Project 2025? Are the messages from critics rooted in fact or fear-mongering? What should people know about the alleged policy plan? Over the past year, Snopes has received a flood of inquiries from readers asking if Project 2025 was real and what it entails, and if American politicians plan to implement it.

Under the leadership of the Heritage Foundation, a conservative think tank, Project 2025 is indeed a real, all-encompassing initiative to transform the American bureaucracy if, or when, a conservative president takes over the White House. Project leaders are hoping to put it into motion as early as November 2024 if voters elect former President Donald Trump. 

Politico once described the policy initiative as an effort to make a "MAGA" conservative government by reshaping how federal employees work, and the  creators themselves have framed it as a push to institutionalize " Trumpism " —  that is,  Trump's political agenda — at every level of federal government. On Truth Social, a Trump-owned social media platform, users have described it as a return to "constitutional" values.

In June 2024, House Democrats launched a task force to make plans for a potential future in which Project 2025's recommendations could become reality.

The growing interest in Project 2025 coincided with the progression of Trump's presidential campaign. A  June 2024  NPR/PBS News/Marist poll found the presidential race to be extremely tight, with Biden and Trump almost tied, echoing a months-long trend of national surveys. ( Historically , polls at this stage of campaigns are not indicative of actual election outcomes.)

Leaders and supporters of the initiative declined to be interviewed for this story or did not respond to Snopes' inquiries.

What is Project 2025?

Project 2025 has four parts, according to its website : 

• A roughly 1,000-page document titled " Mandate for Leadership 2025: The Conservative Promise ."  That report details supporters' proposals for federal departments, as well as their overall agenda for a conservative government.
• A purported transition plan for federal departments. Project 2025 leaders say they have a 180-day transition plan for each federal agency to quickly adapt to a Trump presidency should he win in November. As of this writing, the contents of that plan were unknown.
• A new database that aims to fill federal jobs with conservative voices. Spencer Chretien, associate director of Project 2025, once called the online system to screen potential new hires the " conservative LinkedIn ." It's currently active on the Project's website.
• A new system to train potential political appointees . Called the " Presidential Administration Academy ," the system aims to teach skills for "advancing conservative ideas" as soon as new hires join the administration. The lessons touch on everything from budget-making to media relations and currently consist of 30- to 90-minute online sessions. Project 2025 leaders say they will host in-person sessions as the election nears. 

There's reportedly another facet to Project 2025 that's not detailed on its website: an effort to draft executive orders for the new president. According to a November 2023 report by The Washington Post that cites anonymous sources, Jeffrey Clark (a former Trump official who sought to use the Justice Department to help Trump's efforts to overturn 2020 election results) is leading that work, and the alleged draft executive orders involve the Insurrection Act — a law last updated in 1871 that allows the president to deploy the military for domestic law enforcement. Speaking to the Post, a Heritage spokesperson denied that accusation. (We were unable to independently corroborate The Washington Post's reporting due to its anonymous sourcing and our unsuccessful attempts to interview members of The Heritage Foundation.)

While many of Project 2025's proposals simply need the president's executive order to become reality, others would need Congressional approval, even as the Project seeks to expand presidential authority. In other words, lawmakers would need to write and approve legislation that details the changes to the government's existing structure, or establishes new systems. Come November, voters will choose who will fill  435 seats in the Republican-led House and 34 positions  in the Senate.

Key Points of The Roughly 1,000-Page Document

Speaking to Politico , Russell Vought, who served as the director of the Office of Management and Budget under Trump and is now a leading adviser for Project 2025, once described the effort as "more systematic than it is just about Trump," adding, "We have to be thinking mechanically about how to take these institutions over" in reference to federal departments.

Project 2025's document lays out in great detail how supporters want to do that. As of early June 2024, about 855,000 people had downloaded the document, The New York Times reported . 

Among its numerous recommendations, it calls for the following (in no particular order):

• Changing how the FBI operates. According to the plan, the agency is "completely out of control," and the next conservative administration should restore its reputation by stopping investigations that are supposedly "unlawful or contrary to the national interest." Also, the document calls for legislation that would eliminate term limits for the FBI's director and require that person to answer to the president. 
• Eliminating the Department of Education. The plan explicitly proposes, "Federal education policy should be limited and, ultimately, the federal Department of Education should be eliminated." The report also calls for bans on so-called " critical race theory" (CRT) and "gender ideology" lessons in public schools, asking for legislation that would require educators who share such material to register as sex offenders and be imprisoned. 
• Defunding the Department of Justice. Additionally, the document proposes prosecuting federal election-related charges as criminal, not civil, cases. Otherwise, the document says, "[Voter] registration fraud and unlawful ballot correction will remain federal election offenses that are never appropriately investigated and prosecuted." 
• Reversing Biden-era policies attempting to reduce climate change. The document's authors call for increasing the country's reliance on fossil fuels and withdrawing from efforts to address the climate crisis — such as "offices, programs, and directives designed to advance the Paris Climate Agreement ." 
• Stopping cybersecurity efforts to combat mis- and disinformation. The document recommends the Cybersecurity and Infrastructure Security Agency to stop its efforts to curtail online propaganda campaigns, arguing the federal government should not make judgment calls on what's true and what isn't.
• Changing immigration policies. Authors want the federal government to deprioritize DACA (Deferred Action for Childhood Arrivals), the program that temporarily delays the deportation of immigrants without documentation who came to the U.S. as children; phase out temporary work-visa programs that allow seasonal employers to hire foreign workers; impose financial punishments on so-called "sanctuary cities" that do not follow federal immigration laws, and divert tax dollars toward security at America's border with Mexico. (While the Biden campaign claims Project 2025 calls for "ripping mothers away from their children" at the border, there's no explicit mention of separating families. Rather, it calls for stronger enforcement of laws governing the detainment of immigrants with criminal records and restricting an existing program that tracks people in deportation proceedings instead of incarcerating them. In some cases, those changes could possibly play a role in border control agents detaining a parent while their child continues with immigration proceedings.)
• Restricting access to abortion. The plan wants the Centers for Disease Control and Prevention (CDC) to stop promoting abortion as health care. Additionally, Project 2025 recommends the Federal Drug Administration (FDA) to stop promoting, and approving, requests for manufacturing abortion pills. "Alternative options to abortion, especially adoption, should receive federal and state support," the document states.
• Removing LGBTQ+ protections. The plan calls for abolishing the Gender Policy Council , a Biden-created department within the White House that aims to "advance equity in government policy for those who face discrimination." Also, the proposal wants the federal government to remove terms such as "sexual orientation" and "gender identity" from records and policies, as well as rescind policies that prohibit discrimination on the basis of "sexual orientation, gender identity, transgender status, and sex characteristics."
• Cutting ties completely with China. For instance, the document advocates for restricting people's access to TikTok because of its China-based parent company; prohibiting Confucius Institutes, cultural institutions at colleges and universities funded by the Chinese government, and blocking other Chinese entities from partnering with U.S. companies. 
• Reversing protections against discrimination in housing. The Biden campaign emails reference a portion of the document that calls for repealing a decades-old policy—strengthened under Biden—that attempts to prevent discrimination and reduce racial disparities in housing. Project 2025 also recommends making it easier to sell off homes used for public housing — a benefit to real estate developers — but result in fewer cheap housing options for poor and low-income families. 

Here's a PDF of the full report :

(www.project2025.org)

Changing Federal Job Classifications 

To execute the above-listed objectives, the roughly 1,000-page document calls for a federal government operated by political appointees equipped to "carry out the President's desires." 

Put another way, Roberts, president of the Heritage Foundation, said in a July 2023 interview with The New York Times that Project 2025 leaders want to dismantle independent federal agencies that do not answer to the president. Then, they want to fill positions with people who subscribe to conservative politics — including jobs that are currently merit-based hires, not politically appointed.

Under the current system, the federal government's administrative sector is made up of two employee groups: political appointees and career civil servants. When a new administration takes over the Oval Office, it selects similarly minded people to fill high-ranking positions (political appointees), and those people leave the jobs when a new president takes over. According to the Brookings Institution , a public policy think tank, around 4,000 political appointees run the executive branch.

Meanwhile, tens of thousands of positions that run day-to-day operations are hired through a merit-based system — that is, a hiring process that is designed to prioritize applicants' specialized expertise or experience , not their personal beliefs or affiliations. Those people are career civil servants. 

Project 2025 proposes turning up to 50,000 career civil servant jobs into politically appointed positions. 

To do that, Project 2025 wants the president to reissue Schedule F, a Trump-era executive order that Biden rescinded when he became president. Generally speaking, the order would recategorize career civil servants into at-will employees, giving higher-level workers the ability to terminate employment for any reason without warning and fill those jobs with new people.

Additionally, Project 2025 recommends revamping the existing appeals process for employee dismissals, arguing the current system prevents managers from firing or hiring the right employees. 

The plan also proposes a freeze on hiring top-career civil service positions at the beginning of the administration. By doing so, the plan argues, the new administration will prevent today's administration's leaders (later on "outgoing" political appointees) from "burrowing-in"— that is, hiring left-leaning career bureaucrats across federal agencies for the purpose of undermining the next president. 

Keeping Track of Potential Employees' Opinions

In addition to expanding government leaders' abilities to hire and fire at will, Project 2025 calls for a new federal database to gather information on potential new hires. The database contains people's answers to questions on social issues , such as abortion and immigration, allowing for department leaders to easily fill job vacancies with applicants who lean conservative.

"Our current executive branch was conceived of by liberals for the purpose of promulgating liberal policies," John  McEntee , who is leading Project 2025's personnel database project, told The New York Times in mid-2023, citing then-U.S. President Franklin Delano Roosevelt's (who was a Democrat) 1930s New Deal as the last major reorientation of the government. "There is no way to make the existing structure function in a conservative manner. It's not enough to get the personnel right. What's necessary is a complete system overhaul." 

By submitting resumes and answering questionnaires , applicants sign up to be vetted by Project 2025 leaders. According to the questionnaire , participants answer whether they "agree" or "disagree" with statements such as, "Life has a right to legal protection from conception to natural death," and "The U.S. should increase legal immigration."

If the participants pass that screening, Project 2025 intends to recommend them to department leaders for hiring. (We are unable to determine what would happen with applicants' data if Trump does not win the 2024 election, or if his potential administration does not want to use it.)

Project 2025 leaders partnered with technology company Oracle to set up the system, according to The New York Times . Several thousand potential recruits had applied, as of April 2023. 

Former presidents have established similar systems, including Barack Obama, according to Kevin Kosar, a senior fellow at the American Enterprise Institute, a center-right public policy think tank. "They [The Obama administration] created a massive online jobs bank , where you could apply."

Also, during Obama's first term (January 2009 - January 2017), his administration required extensive vetting of applicants for high-ranking, politically appointed positions. Like Project 2025's program, that process included a questionnaire. That form asked participants to elaborate on past public statements, social media posts and potential conflicts of interests, as well as share things about their personal lives , like whether they own guns. (We found no evidence of the Obama administration circulating a similar questionnaire during his second term.)

Asked about that Obama-era questionnaire, a Biden aide said it was not comparable to Project 2025's system. The latter was a "loyalty test" to Trump, the aide said, while Obama's survey was more of a background check.

Trump Hasn't Publicly Endorsed Project 2025

Many former Trump administration members and current allies are working on the initiative. 

For example, the Center for Renewing America (CRA) — a think tank that formed in 2021 with ties to Trump through its founder, Russell Vought — is a "coalition partner." Vought was the director of the Office of Management and Budget when Trump was president. Should Project 2025 be a part of the next presidential administration, Vought will be in charge of implementing  its proposals, according to Politico. (In November 2023, The Washington Post reported he was in regular contact with Trump and could be a candidate for a high-ranking position in his potential future administration.) Also, Vought is policy director for the 2024 Republican National Convention's Platform Committee.

Reportedly , some people affiliated with Project 2025 are assisting Trump's reelection campaign behind the scenes.

(The groups that conceptualized, or are currently pushing, Project 2025 include a number of former Trump administration members and current allies.)

However, in terms of public-facing actions, Trump hasn't officially connected himself to the initiative. In speeches at campaign rallies and interviews, he hasn't mentioned Project 2025, and, on July 5, 2024 , he attempted to publicly distance himself by posting on Truth Social (his social media site):

I know nothing about Project 2025. I have no idea who is behind it. I disagree with some of the things they're saying and some of the things they're saying are absolutely ridiculous and abysmal. Anything they do, I wish them luck, but I have nothing to do with them.

Trump's campaign is at the very least aware of the initiative. Campaign officials once told Politico Project 2025's goals to restructure government, which are outlined in a publicly available document , indeed align with Trump's campaign promises.

But in a November 2023 statement, the Trump campaign said: "The efforts by various non-profit groups are certainly appreciated and can be enormously helpful. However, none of these groups or individuals speak for President Trump or his campaign." Without naming Project 2025, they said all policy statements from "external allies" are just "recommendations."

Concurrently, in an interview with the conservative outlet The Daily Wire , a Project 2025 representative said the Trump campaign and Project are separate "for now."  McEntee , a former Trump staffer and leader of Project 2025's personnel database project, said : 

I think the candidate and the campaign need to keep their eye on the ball. They need to be totally focused on winning. We're totally focused on what happens after [...] Obviously, there will need to be coordination and the president and his team will announce an official transition this summer, and we're gonna integrate a lot of our work with them. 

That said, given overlap between Project 2025's proposals and the Trump campaign's agenda , political analysts and the Biden campaign believe the coalition's effort is a good indication of Trump's vision for a second term. Among the similarities are proposals to change how the administration fills tens of thousands of government jobs and overhaul  the DOJ. According to The Heritage Foundation's own reporting, Trump adopted and seriously considered about two-thirds of the organization's policy prescriptions in 2018, for example.

In an interview with Snopes, James Singer, a Biden campaign spokesperson, said:

Project 2025 is the extreme policy and personnel playbook for Trump's second term that should scare the hell out of any American voter. The Trump team's pathetic denials fall flat when Project 2025 staff and leadership are saying they are connected to the Trump team, leading the RNC policy platform and part of Trump's debate prep, campaign, and inner circle.

But the extent to which Project 2025 leaders and Trump campaign officials are communicating is unclear. According to Kosar, at the American Enterprise Institute, no one outside of the two circles knows how closely they're working together. "[What] is the level of coordination? We have no idea." 

From the view of Cecilia Esterline, an immigration research analyst at the Niskanen Center, a think tank  with libertarian-right roots, Project 2025 is a good indicator of Trump's plans for a potential second term. "Given the people involved putting their names on this and the author portions of this report, and the success of [past] implementation, it's a good indicator of where Trump is at."

The Forces Behind Project 2025

Heritage Foundation President Kevin Roberts launched Project 2025 in April 2022, a few months before Trump officially announced his reelection campaign.

Since then, the number of groups backing the initiative has grown. As of now, Project 2025's advisory board and so-called "coalition partners" include: the Conservative Partnership Institute (CPI), a nonprofit that aims to connect conservative applicants to congressional jobs and is led by Trump's former chief of staff, Mark Meadows; Turning Point USA, a far-right student advocacy group that is led by Charlie Kirk; America First Legal , a legal advocacy group that supports conservative-backed lawsuits and is led by Trump stalwart Stephen Miller. (According to a June 2024 Politico report, Miller was part of private meetings with Trump to help him prepare for upcoming televised debates against Biden.) 

Furthermore, in May 2024, Reuters interviewed what the news outlet described as unnamed Trump allies working on a plan to restructure the Department of Justice (DOJ) and fill currently nonpartisan jobs there with people who identify as conservatives. While the allies group wasn't named, Reuters reported it was tied to Project 2025. 

Lastly, many authors of the roughly 1,000-page document outlining Project 2025's policy proposals have connections to Trump. They include Ben Carson , William Perry Pendley , Jonathan Berry , Diana Furchtgott-Roth , Rick Dearborn , Adam Candeub , Ken Cuccinelli , Mandy Gunasekara , Dennis Dean Kirk , Gene Hamilton , Christopher Miller , Bernard L. McNamee , Mora Namdar , Peter Navarro , Roger Severino , Paul Dans , Kevin Roberts , among others. 

These Types of Pre-Election Efforts Aren't Uncommon

In the months or years before U.S. presidential elections, it's routine for nonprofit research groups to prepare plans for a potential presidential transition, according to Landon Storrs, a political history professor at the University of Iowa. 

And, according to Kosar, numerous think tanks want Trump's ear as he plans his potential return to the White House. "Whenever there is a new executive coming into the White House, [many] groups are trying to get in there."

According to the Heritage Foundation's website , the organization mostly operates on individual donations and does not take money from the government. However, how exactly it divvies up its money for Project 2025 was unclear. The New York Times reported Project 2025 was a $22 million operation.

Project 2025 authors built their proposals on an idea popular during former President Ronald Reagan's time: the "unitary executive theory." That's the belief that Article II of the U.S. Constitution gives the president complete power over the federal bureaucracy and all levels of government report to him. 

In 1980, the Heritage Foundation developed similar policy prescriptions for Reagan, who was a presidential candidate at the time. Some of the organization's recommendations aligned with Reagan's campaign promises , and, when he later assumed office, he put the ideas to action. Heritage once described its effort as putting "the conservative movement and Reagan on the same page."

However, according to Politico , the present-day initiative by the Heritage Foundation was more "ambitious" than any other such proposal. The New York Times  said Project 2025 was operating at "a scale never attempted before in conservative politics." Its efforts are a contrast to the 1930s Democrat-led New Deal under then-U.S. President Roosevelt, which gave the federal government an unprecedented role in social and economic affairs on the belief that it would get the country out of the Great Depression.

Critics' Logistical Concerns, Worries

If some of Project 2025's ideas turn into formal policy recommendations or laws, experts in government and history have concerns over how they could be implemented. Such drastic changes would come with big logistical hurdles and have a ripple effect on agencies overseeing day-to-day governance, several such experts said. 

For example, Project 2025's proposal to reclassify tens of thousands of federal workers' positions — that is, change career bureaucrats into jobs that can be politically appointed — would have widespread effects, according to Storrs, of the University of Iowa. She said:

When [Project 2025's] intention is to install officials based on their loyalty to the president rather than on their qualifications, [the result] is even more damaging to effective administration. [...] The President already has authority over who heads the agencies. But below them, people are simply trying to collect taxes, get social security checks out — there is a lot that shouldn't be disrupted.

Kosar, of the American Enterprise Institute, expressed concern over skills required for jobs that aren't currently appointed. "These positions have a serious degree of expertise attached. You can't just plug in a private sector businessman into the department of transportation. It's going to be a challenge to match the people and the competencies and the expertise." 

Esterline, the Niskanen Center analyst, said with presidential administrations changing every four to eight years, government agencies rely on the expertise of continually employed civil servants — employees with institutional knowledge — to make the transitions as smooth as possible. "[If] we suddenly disrupt that balance of political appointees to civil servants, it will be a much rougher transition." 

Among other aspects of Project 2025, Esterline is attempting to raise the alarm on its prescriptions for specific regulatory changes. "[Project 2025] is a meticulous outline of how they will crumple the system simultaneously through minute changes."

Meanwhile, some former government officials are particularly concerned about the initiative's plans for the DOJ and FBI. For instance, in an interview for The Guardian , Michael Bromwich, a former DOJ inspector general, said the proposals to turn the departments into "instruments" to fulfill Trump's political agenda "should send shivers down the spine of anyone who cares about the rule of law."

Overall, critics including legal experts and former government employees have zeroed in on Project 2025's goal to give the executive branch more power, describing it as a precursor to authoritarianism.

However, the initiative's push to increase executive power may be part of a deeper trend in American politics, Peter Strauss, a professor at Columbia Law School, said in a  lecture  on Faculti, a research video platform. He said momentum to increase executive authority has been steadily increasing over many presidential administrations: 

We have seen in the United States a steadily expanding presidential claim of authority to control not only tenure but also ordinary acts of government. This has been happening at least since the presidency of Ronald Reagan and it reached a peak with President Trump and his first term, and he's promised that he's going back there. 

Our Reporting

For this report, we repeatedly tried to interview representatives of the Heritage Foundation — the conservative think tank that conceptualized Project 2025 — as well as the Trump campaign and other supporters of the effort. All either declined to be interviewed or did not respond to our inquiries. 

For example, we reached out to dozens of groups on Project 2025's advisory board — a collection of groups under the Heritage Foundation's oversight that have co-signed the effort, given feedback on its proposals or promoted it to government officials. The groups include Center for Renewing America , Turning Point USA , The American Conservative , and  American Cornerstone Institute . We asked the organizations about the nature of their involvement in the initiative, proposals they support, and more. As of this writing, none has responded.

After we initially reached out to the Heritage Foundation for this story, a spokesperson responded asking for more specifics on our reporting. We responded with key points, including requests to comment on project leaders' communication with former U.S. President Donald Trump, concerns from legal experts about the initiative's proposed changes and general criticism. The Heritage Foundation did not respond to that message. Later, after informing the organization of our writing deadline, a spokesperson said no one was available.

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July 5, 2024: This post was updated to include Trump's July 5, 2024, post on Truth Social.

By Nur Ibrahim

Nur Nasreen Ibrahim is a reporter with experience working in television, international news coverage, fact checking, and creative writing.

By Aleksandra Wrona

Aleksandra Wrona is a reporting fellow for Snopes, based in the Warsaw area.

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