theoretical and conceptual framework in research ppt

Theoretical vs Conceptual Framework

What they are & how they’re different (with examples)

By: Derek Jansen (MBA) | Reviewed By: Eunice Rautenbach (DTech) | March 2023

If you’re new to academic research, sooner or later you’re bound to run into the terms theoretical framework and conceptual framework . These are closely related but distinctly different things (despite some people using them interchangeably) and it’s important to understand what each means. In this post, we’ll unpack both theoretical and conceptual frameworks in plain language along with practical examples , so that you can approach your research with confidence.

Overview: Theoretical vs Conceptual

What is a theoretical framework, example of a theoretical framework, what is a conceptual framework, example of a conceptual framework.

• Theoretical vs conceptual: which one should I use?

A theoretical framework (also sometimes referred to as a foundation of theory) is essentially a set of concepts, definitions, and propositions that together form a structured, comprehensive view of a specific phenomenon.

In other words, a theoretical framework is a collection of existing theories, models and frameworks that provides a foundation of core knowledge – a “lay of the land”, so to speak, from which you can build a research study. For this reason, it’s usually presented fairly early within the literature review section of a dissertation, thesis or research paper .

Let’s look at an example to make the theoretical framework a little more tangible.

If your research aims involve understanding what factors contributed toward people trusting investment brokers, you’d need to first lay down some theory so that it’s crystal clear what exactly you mean by this. For example, you would need to define what you mean by “trust”, as there are many potential definitions of this concept. The same would be true for any other constructs or variables of interest.

You’d also need to identify what existing theories have to say in relation to your research aim. In this case, you could discuss some of the key literature in relation to organisational trust. A quick search on Google Scholar using some well-considered keywords generally provides a good starting point.

Typically, you’ll present your theoretical framework in written form , although sometimes it will make sense to utilise some visuals to show how different theories relate to each other. Your theoretical framework may revolve around just one major theory , or it could comprise a collection of different interrelated theories and models. In some cases, there will be a lot to cover and in some cases, not. Regardless of size, the theoretical framework is a critical ingredient in any study.

Simply put, the theoretical framework is the core foundation of theory that you’ll build your research upon. As we’ve mentioned many times on the blog, good research is developed by standing on the shoulders of giants . It’s extremely unlikely that your research topic will be completely novel and that there’ll be absolutely no existing theory that relates to it. If that’s the case, the most likely explanation is that you just haven’t reviewed enough literature yet! So, make sure that you take the time to review and digest the seminal sources.

Need a helping hand?

A conceptual framework is typically a visual representation (although it can also be written out) of the expected relationships and connections between various concepts, constructs or variables. In other words, a conceptual framework visualises how the researcher views and organises the various concepts and variables within their study. This is typically based on aspects drawn from the theoretical framework, so there is a relationship between the two.

Quite commonly, conceptual frameworks are used to visualise the potential causal relationships and pathways that the researcher expects to find, based on their understanding of both the theoretical literature and the existing empirical research . Therefore, the conceptual framework is often used to develop research questions and hypotheses .

Let’s look at an example of a conceptual framework to make it a little more tangible. You’ll notice that in this specific conceptual framework, the hypotheses are integrated into the visual, helping to connect the rest of the document to the framework.

As you can see, conceptual frameworks often make use of different shapes , lines and arrows to visualise the connections and relationships between different components and/or variables. Ultimately, the conceptual framework provides an opportunity for you to make explicit your understanding of how everything is connected . So, be sure to make use of all the visual aids you can – clean design, well-considered colours and concise text are your friends.

Theoretical framework vs conceptual framework

As you can see, the theoretical framework and the conceptual framework are closely related concepts, but they differ in terms of focus and purpose. The theoretical framework is used to lay down a foundation of theory on which your study will be built, whereas the conceptual framework visualises what you anticipate the relationships between concepts, constructs and variables may be, based on your understanding of the existing literature and the specific context and focus of your research. In other words, they’re different tools for different jobs , but they’re neighbours in the toolbox.

Naturally, the theoretical framework and the conceptual framework are not mutually exclusive . In fact, it’s quite likely that you’ll include both in your dissertation or thesis, especially if your research aims involve investigating relationships between variables. Of course, every research project is different and universities differ in terms of their expectations for dissertations and theses, so it’s always a good idea to have a look at past projects to get a feel for what the norms and expectations are at your specific institution.

Want to learn more about research terminology, methods and techniques? Be sure to check out the rest of the Grad Coach blog . Alternatively, if you’re looking for hands-on help, have a look at our private coaching service , where we hold your hand through the research process, step by step.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

23 Comments

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I am researching teacher beliefs about inclusive education but not using a theoretical framework just conceptual frame using teacher beliefs, inclusive education and inclusive practices as my concepts

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The Ultimate Guide to Qualitative Research - Part 1: The Basics

• Introduction and overview
• What is qualitative research?
• What is qualitative data?
• Examples of qualitative data
• Qualitative vs. quantitative research
• Mixed methods
• Qualitative research preparation
• Theoretical perspective
• Theoretical framework
• Literature reviews
• Research question
• Conceptual framework
• Introduction

Revisiting theoretical frameworks

Revisiting conceptual frameworks, differences between conceptual and theoretical frameworks, examples of theoretical and conceptual frameworks, developing frameworks for your study.

• Data collection
• Qualitative research methods
• Focus groups
• Observational research
• Case studies
• Ethnographical research
• Ethical considerations
• Confidentiality and privacy
• Power dynamics
• Reflexivity

Conceptual vs. theoretical framework

Theoretical and conceptual frameworks are both essential components of research, guiding and structuring the research. Although they are closely related, the conceptual and theoretical framework in any research project serve distinct purposes and have different characteristics. In this section, we provide an overview of the key differences between theoretical and conceptual frameworks.

Theoretical and conceptual frameworks are foundational components of any research study. They each play a crucial role in guiding and structuring the research, from the formation of research questions to the interpretation of results .

While both the theoretical and conceptual framework provides a structure for a study, they serve different functions and can impact the research in distinct ways depending on how they are combined. These differences might seem subtle, but they can significantly impact your research design and outcomes, which is why it is important to think through each one of them.

The theoretical framework describes the broader lens through which the researcher views the topic and guides their overall understanding and approach. It connects the theoretical perspective to the data collection and data analysis strategy and offers a structure for organizing and interpreting the collected data.

On the other hand, the conceptual framework describes in detail and connects specific concepts and variables to illustrate potential relationships between them. It serves as a guide for assessing which aspects of the data are relevant and specifying how the research question is being answered. While the theoretical framework outlines how more abstract-level theories shape the study, the conceptual framework operationalizes the empirical observations that can be connected to theory and broader understanding.

Understanding these differences is crucial when designing and conducting your research study. In this chapter, we will look deeper at the distinctions between these types of frameworks, and how they interplay in qualitative research . We aim to provide you with a solid understanding of both, allowing you to effectively utilize them in your own research.

Theoretical frameworks play a central role in research, serving as the bedrock of any investigation. This section offers a refresher on the essential elements and functions of theoretical frameworks in research.

A theoretical framework refers to existing theory, concepts, and definitions that you use to collect relevant data and offer meaningful empirical findings. Providing an overall orientation or lens, it guides your understanding of the research problem and directs your approach to data collection and analysis .

Your chosen theoretical framework directly influences your research questions and methodological choices . It contains specific theories or sets of assumptions drawn from relevant disciplines—such as sociology, psychology, or economics—that you apply to understand your research topic. These existing models and concepts are tools to help you organize and make sense of your data.

The theoretical framework also plays a key role in crafting your research questions and objectives. By determining the theories that are relevant to your research, the theoretical framework shapes the nature and direction of your study. It's essential to note, however, that the theoretical framework's role in qualitative research is not to predict outcomes. Instead, it offers a broader structure to understand and interpret your data, enabling you to situate your findings within the broader academic discourse in a way that makes your research findings meaningful to you and your research audience.

Conceptual frameworks , though related to theoretical frameworks , serve distinct functions within research. This section reexamines the characteristics and functions of conceptual frameworks to provide a better understanding of their roles in qualitative research .

A conceptual framework, in essence, is a system of concepts, assumptions, and beliefs that supports and informs your research. It outlines the specific variables or concepts you'll examine in your study and proposes relationships between them. It's more detailed and specific than a theoretical framework, acting as a contextualized guide for the collection and interpretation of empirical data.

The main role of a conceptual framework is to illustrate the presumed relationships between the variables or concepts you're investigating. These variables or concepts, which you derive from your theoretical framework, are integral to your research questions , objectives, and hypotheses . The conceptual framework shows how you theorize these concepts are related, providing a visual or narrative model of your research.

A study's own conceptual framework plays a vital role in guiding the data collection process and the subsequent analysis . The conceptual framework specifies which data you need to collect and provides a structure for interpreting and making sense of the collected data. For instance, if your conceptual framework identifies a particular variable as impacting another, your data collection and analysis will be geared towards investigating this relationship.

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Though interconnected, theoretical and conceptual frameworks have distinct roles in research and contribute differently to the research. This section will contrast the two in terms of scope, purpose, their role in the research process, and their relationship to the data analysis strategy and research question .

Scope and purpose of theoretical and conceptual frameworks

Theoretical and conceptual frameworks differ fundamentally in their scope. Theoretical frameworks provide a broad and general view of the research problem, rooted in established theories. They explain phenomena by applying a particular theoretical lens. Conceptual frameworks, on the other hand, offer a more focused view of the specific research problem. They explicitly outline the concrete concepts and variables involved in the study and the relationships between them.

While both frameworks guide the research process, they do so in different ways. Theoretical frameworks guide the overall approach to understanding the research problem by indicating the broader conversation the researcher is contributing to and shaping the research questions.

Conceptual frameworks provide a map for the study, guiding the data collection and interpretation process, including what variables or concepts to explore and how to analyze them.

Study design and data analysis

The two types of frameworks relate differently to the research question and design. The theoretical framework often inspires the research question based on previous theories' predictions or understanding about the phenomena under investigation. A conceptual framework then emerges from the research question, providing a contextualized structure for what exactly the research will explore.

Theoretical and conceptual frameworks also play distinct roles in data analysis. Theoretical frameworks provide the lens for interpreting the data, informing what kinds of themes and patterns might be relevant. Conceptual frameworks, however, present the variables concepts and variables and the relationships among them that will be analyzed. Conceptual frameworks may illustrate concepts and relationships based on previous theory, but they can also include novel concepts or relationships that stem from the particular context being studied.

Finally, the two types of frameworks relate differently to the research question and design. The theoretical framework basically differs from the conceptual framework in that it often inspires the research question based on the theories' predictions about the phenomena under investigation. A conceptual framework, on the other hand, emerges from the research question, providing a structure for investigating it.

Using case studies , we can effectively demonstrate the differences between theoretical and conceptual frameworks. Let’s take a look at some real-world examples that highlight the unique role and function of each framework within a research context.

Consider a study exploring the impact of classroom environments on student learning outcomes. The theoretical framework might be grounded in Piaget's theory of cognitive development, which offers a broad lens for understanding how students learn and process information.

Within this theoretical framework, the researcher formulates the conceptual framework. The conceptual framework identifies specific variables to study such as classroom layout, teacher-student ratio, availability of learning materials, and student performance as the dependent variable. It then outlines the expected relationships between these variables, such as proposing that a lower teacher-student ratio and well-equipped classrooms positively impact student performance.

Another study might aim to understand the factors influencing the job satisfaction of employees in a corporate setting. The theoretical framework could be based on Maslow's hierarchy of needs, interpreting job satisfaction in terms of fulfilling employees' physiological, safety, social, esteem, and self-actualization needs.

From this theoretical perspective, the researcher constructs the conceptual framework, identifying specific variables such as salary (physiological needs), job security (safety needs), teamwork (social needs), recognition (esteem needs), and career development opportunities (self-actualization needs). The conceptual framework proposes relationships among these variables and job satisfaction, such as higher salaries and more recognition being related to higher job satisfaction.

After understanding the unique roles and functions of these types of frameworks, you might ask: How do I develop them for my study? It's essential to remember that it's not a question of choosing one over the other, as both frameworks can and often do coexist within the same research project.

The choice of a theoretical and a conceptual framework often depends on the nature of your research question . If your research question is more exploratory and requires a broad understanding of the problem, a theoretical framework can provide a useful lens for interpretation. However, your conceptual framework may end up looking rather different to previous theory as you collect data and discover new concepts or relationships.

Consider the nature of your research problem as well. If you are studying a well-researched problem and there are established theories about it, using a theoretical framework to interpret your findings in light of these theories might be beneficial. But if your study explores a novel problem or aims to understand specific processes or relationships, developing a conceptual framework that maps these specific elements could prove more effective.

Your research methodology could also inform your choice. If your study is more interpretive and aims to understand people's experiences and perceptions, a theoretical framework can outline broader concepts that are relevant to approaching your study. Your conceptual framework can then shed light on the specific concepts that emerged in your data. By carefully thinking through your theoretical and conceptual frameworks, you can effectively utilize both types of frameworks in your research, ensuring a solid foundation for your study.

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THEORETICAL AND CONCEPTUAL FRAMEWORKS

Research Methodology on conceptual and theoretical framework

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Developing the theoretical and conceptual framework

Jul 14, 2014

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Developing the theoretical and conceptual framework. J199 lecture, R.E.Khan. Theory. Theories are constructed in order to explain, predict and master phenomena (e.g. relationships, events, or the behavior). In many instances we are constructing models of reality.

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• theoretical framework
• media content
• foreign news segments
• identify variables
• quantitative data

Presentation Transcript

Developing the theoretical and conceptual framework J199 lecture, R.E.Khan

Theory Theories are constructed in order to explain, predict and master phenomena (e.g. relationships, events, or the behavior). In many instances we are constructing models of reality. A theory makes generalizations about observations and consists of an interrelated, coherent set of ideas and models.

Formulating the Theoretical Framework The theoretical framework of the study is a structure that can hold or support a theory of a research work. It presents the theory which explains why the problem under study exists. Thus, the theoretical framework is but a theory that serves as a basis for conducting research.

Formulating the Theoretical Framework • Purpose: • It helps the researcher see clearly the variables of the study; • It can provide him with a general framework for data analysis; • It is essential in preparing a research proposal using descriptive and experimental methods.

For example: Thesis examines the gatekeeping, news selection and reportage of world news in leading Philippine dailies and primetime newscasts. Basic theory 1 Media Organization, Selection, and Production. McQuail’s theory on media as an institution takes into account all forces that affect media’s performance. (After: Littlejohn, 1992)

For example: Basic theory 2 Selective Gatekeeping. Galtung and Ruge selective gatekeeping theory suggests that news from around the world are evaluated using news values to determine their newsworthiness. (After Mc Quail and Windahl 1993, p. 166)

For example: Basic theory 3 Model of the Agenda Setting Theory. Malcolm McCombs and Donald Shaw’s theory simply states that the issues given most attention by the media will be perceived as the most important. (Before: McQuail and Windahl 1993)

For example: Combined theory Integrated Theoretical Framework. The integrated theoretical framework shows how media content is shaped by pressures to the media organization, selective gatekeeping and agenda setting.

Based on the foregoing example, how should the theoretical framework formulated? • specifies the theory used as basis for the study • mentions the proponents of the theory • cites the main points emphasized in the theory • Supports his exposition of the theory by ideas from other experts; • illustrates his theoretical framework by means of a diagram; and, • reiterates his theoretical proposition in the study.

Concept After formulating the theoretical framework, the researcher has to develop the conceptual framework of the study. A concept is an image or symbolic representation of an abstract idea. Chinn and Kramer (1999) define a concept as a “complex mental formulation of experience”. While the theoretical framework is the theory on which the study is based, the conceptual framework is the operationalization of the theory.

Conceptual framework It is the researcher’s own position on the problem and gives direction to the study. It may be an adaptation of a model used in a previous study, with modifications to suit the inquiry. Aside from showing the direction of the study, through the conceptual framework, the researcher can be able to show the relationships of the different constructs that he wants to investigate.

Conceptual Framework Conceptual Framework. News values, and the pressures and constraints shape the newspapers and television newscasts. The result of this relationship is selective reporting of events.

Operational Framework.Foreign news sections of Philippine newspapers and foreign news segments of television newscasts are shaped by the interests of owners, editorial policies, audience and advertisements. The criteria for selection of foreign news, the news values, also affect the foreign news coverage. These factors result in unequal treatment of stories and paved way for the dominance of some topics and of some regions in foreign news coverage of media.

Based on the foregoing example, how should the conceptual framework formulated? • cite your conceptual framework or paradigm; • Identify your variables; • Point out the dependent and intervening variables; • Show the direction of the study. Once the conceptual framework has been determined, the next for the researcher is to determine what research methods to employ to best answer the research problem through the proposed framework.

Research design depends on the nature of the data to analyzed. Quantitative data – when your thesis problem requires numerical measurements of traits, trends, characteristics or attributes of the subject matter; • Analysis leads researcher to: • depict what is typical and atypical among the data; • show the degree of difference or relationship between two or more variables; • determine the likelihood that the findings are real for the population as opposed to having occurred only by chance in the sample.

Qualitative data – when your thesis problem focuses on the meanings, perceptions, symbols or description of the subject matter. • Analysis leads researcher to: • observe behaviors, situations, interactions and environments; • scrutinize these observations for patterns and categories; • answer research questions based on what can be deduced from the findings.

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• What Is a Conceptual Framework? | Tips & Examples

What Is a Conceptual Framework? | Tips & Examples

Published on August 2, 2022 by Bas Swaen and Tegan George. Revised on March 18, 2024.

A conceptual framework illustrates the expected relationship between your variables. It defines the relevant objectives for your research process and maps out how they come together to draw coherent conclusions.

Keep reading for a step-by-step guide to help you construct your own conceptual framework.

Table of contents

Developing a conceptual framework in research, step 1: choose your research question, step 2: select your independent and dependent variables, step 3: visualize your cause-and-effect relationship, step 4: identify other influencing variables, frequently asked questions about conceptual models.

A conceptual framework is a representation of the relationship you expect to see between your variables, or the characteristics or properties that you want to study.

Conceptual frameworks can be written or visual and are generally developed based on a literature review of existing studies about your topic.

Your research question guides your work by determining exactly what you want to find out, giving your research process a clear focus.

However, before you start collecting your data, consider constructing a conceptual framework. This will help you map out which variables you will measure and how you expect them to relate to one another.

In order to move forward with your research question and test a cause-and-effect relationship, you must first identify at least two key variables: your independent and dependent variables .

• The expected cause, “hours of study,” is the independent variable (the predictor, or explanatory variable)
• The expected effect, “exam score,” is the dependent variable (the response, or outcome variable).

Note that causal relationships often involve several independent variables that affect the dependent variable. For the purpose of this example, we’ll work with just one independent variable (“hours of study”).

Now that you’ve figured out your research question and variables, the first step in designing your conceptual framework is visualizing your expected cause-and-effect relationship.

We demonstrate this using basic design components of boxes and arrows. Here, each variable appears in a box. To indicate a causal relationship, each arrow should start from the independent variable (the cause) and point to the dependent variable (the effect).

It’s crucial to identify other variables that can influence the relationship between your independent and dependent variables early in your research process.

Some common variables to include are moderating, mediating, and control variables.

Moderating variables

Moderating variable (or moderators) alter the effect that an independent variable has on a dependent variable. In other words, moderators change the “effect” component of the cause-and-effect relationship.

Let’s add the moderator “IQ.” Here, a student’s IQ level can change the effect that the variable “hours of study” has on the exam score. The higher the IQ, the fewer hours of study are needed to do well on the exam.

Let’s take a look at how this might work. The graph below shows how the number of hours spent studying affects exam score. As expected, the more hours you study, the better your results. Here, a student who studies for 20 hours will get a perfect score.

But the graph looks different when we add our “IQ” moderator of 120. A student with this IQ will achieve a perfect score after just 15 hours of study.

Below, the value of the “IQ” moderator has been increased to 150. A student with this IQ will only need to invest five hours of study in order to get a perfect score.

Here, we see that a moderating variable does indeed change the cause-and-effect relationship between two variables.

Mediating variables

Now we’ll expand the framework by adding a mediating variable . Mediating variables link the independent and dependent variables, allowing the relationship between them to be better explained.

Here’s how the conceptual framework might look if a mediator variable were involved:

In this case, the mediator helps explain why studying more hours leads to a higher exam score. The more hours a student studies, the more practice problems they will complete; the more practice problems completed, the higher the student’s exam score will be.

Moderator vs. mediator

It’s important not to confuse moderating and mediating variables. To remember the difference, you can think of them in relation to the independent variable:

• A moderating variable is not affected by the independent variable, even though it affects the dependent variable. For example, no matter how many hours you study (the independent variable), your IQ will not get higher.
• A mediating variable is affected by the independent variable. In turn, it also affects the dependent variable. Therefore, it links the two variables and helps explain the relationship between them.

Control variables

Lastly,  control variables must also be taken into account. These are variables that are held constant so that they don’t interfere with the results. Even though you aren’t interested in measuring them for your study, it’s crucial to be aware of as many of them as you can be.

A mediator variable explains the process through which two variables are related, while a moderator variable affects the strength and direction of that relationship.

A confounding variable is closely related to both the independent and dependent variables in a study. An independent variable represents the supposed cause , while the dependent variable is the supposed effect . A confounding variable is a third variable that influences both the independent and dependent variables.

Failing to account for confounding variables can cause you to wrongly estimate the relationship between your independent and dependent variables.

Yes, but including more than one of either type requires multiple research questions .

For example, if you are interested in the effect of a diet on health, you can use multiple measures of health: blood sugar, blood pressure, weight, pulse, and many more. Each of these is its own dependent variable with its own research question.

You could also choose to look at the effect of exercise levels as well as diet, or even the additional effect of the two combined. Each of these is a separate independent variable .

To ensure the internal validity of an experiment , you should only change one independent variable at a time.

A control variable is any variable that’s held constant in a research study. It’s not a variable of interest in the study, but it’s controlled because it could influence the outcomes.

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

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Theoretical and Conceptual Framework

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