1. Workera Case Study: How to use competitor analysis for sales enablement

    case study competitor analysis

  2. Going beyond the classic competitive analysis matrix

    case study competitor analysis

  3. UX Case Study Template and Examples

    case study competitor analysis

  4. 9+ Competitor Analysis Report Examples

    case study competitor analysis

  5. How To Conduct A Competitor Analysis For Startups

    case study competitor analysis

  6. How to do a Competitor Analysis

    case study competitor analysis


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  3. Competitor Analysis

  4. Masterclass: Competitor Analysis for Your Marketing Strategy

  5. Comparable Company Analysis

  6. How to Start A Startup Part 9: Study competitor job openings and interviewing at competitors


  1. How to Do a Competitive Analysis

    Benefit offers a higher positive experience by analyzing sentiment analysis for the whole web and social mentions. After analyzing all the mentions for all the beauty brands, there are lots of insights to help you create social media marketing strategies and find out the top competitors in your niche. Step 5.

  2. 5 Famous Business Competitor Case Studies Of All Time

    The Final Word on Creating a Business Competitor Case Study. Whether you call it competitive intelligence gathering, competitive analysis reporting, or compiling a business competitor case study, there are three key points that I want you to take away from this guide: Competitive analysis is about identifying your own strengths and weaknesses ...

  3. Competitor Analysis: Core Principles and How to Conduct One

    Step 2: Content Analysis. During the next phase of competitor analysis, we're going to dig into WordStream's content strategy. First, identify the types of content they publish. The easiest way to do this is to simply have a look at the WordStream site and make a note of all the different content formats.

  4. Going beyond the classic competitive analysis matrix

    The matrix is a bird's eye view of competition with an in-depth analysis of their offering. While the competitive analysis matrix provides a clear overview of available features and services, it does not divulge the direct relationship between feature 'richness' and customer experience. Fig 1: Competitive Analysis Matrix.

  5. How to Perform a Competitor Analysis (Examples & Templates)

    Step 3: Perform a SWOT Analysis. A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis helps you study what competitors are doing to win customers. You can also use it to identify gaps in your market. For example, let's say a competitor's customer support team takes pretty long to get back to customers.

  6. How to Perform a Best-in-Class Competitor Analysis (w/ Template)

    Competitor analysis is the process of evaluating your direct competitors' companies, products, and marketing strategies. To make your analysis truly useful, it's important to: Pick the right competitors to analyze. Know which aspects of your competitors' business are worth analyzing. Know where to look for the data.

  7. How to Create a Competitor Analysis Report (with Examples)

    Here's a step-by-step guide on how to present a competitor analysis: Introduction: Start with a brief introduction to set the stage. Outline the purpose of the competitor analysis and its significance in the current market context. Competitor identification: Clearly list and identify the main competitors.

  8. How to Conduct a Competitive Analysis

    Learn all about competitive and competitor analysis for your business, from forming the right questions and determining your competitors to creating a written report. ... case studies, and data sheets. Moreover, consider reference materials, such as LexisNexis and Hoovers, and trade, business, or news publications for ads, news stories, and ...

  9. Analyzing Your Competitive Landscape: 4 Case Studies

    Previously, we walked you through the three dimensions of conducting a snapshot competitive landscape analysis. Now, let's apply that methodology in a series of case studies — a breakdown of four industries, including Conversational Marketing Software, Point-of-Sale (POS) Solutions, Cybersecurity Technology, and Meal Kit Subscriptions.

  10. How to Do a Competitive Analysis in Digital Marketing

    Competitive analysis in digital marketing is a process that researches competitors to identify strengths and weaknesses. It examines the strategies companies use for marketing, pricing, product development, and distribution to gain insights. ... Check out our case study of Airbnb's digital strategy where we saw how they balanced their paid ...

  11. 7 Types of Competitor Analysis Frameworks

    3. Strategic group analysis. A strategic group analysis does exactly what it says—it organizes competitors into groups based on the similarity of strategy. There's a wide range of ways you can group companies. Perhaps you'd like to group competitors by their marketing tactics, pricing strategies, or range of offerings.

  12. Conduct a Competitive Analysis (With Examples) [2024] • Asana

    You decide to conduct a market analysis for your business. To do so, you would: Step 1: Use Google to compile a list of your competitors. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company.

  13. What Is Competitor Analysis? Definition + Step-by-Step Guide

    A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. ... Follow each competitor's customer journey. Study the customer journeys that your competitors have set up to nurture ...

  14. Competitive Analysis & Competitor Analysis

    Step 1: Identify your main competitors. Identifying all relevant competitors is a crucial first step in conducting a competitive analysis. Key competitors are those companies that offer similar products or services to the same target audience as your company. These can include current suppliers in related markets as well as potential future ...


    The competitor's marketplace strategy defines the way the competitor is currently competing in the marketplace. 15 It defines the strategic choices the competitor has made about where, how, and why it seeks to attract, win, and retain customers. A competitor's marketplace strategy has three elements: Scope. Posture.

  16. A Detailed Guide to Competitor Analysis for UX Designers [2024]

    SWOT is a UX competitor analysis method that can be used to assess a company's or product's strengths and weaknesses, as well as the opportunities and threats in its environment. SWOT Analysis of Slack. To do a SWOT analysis, you can follow these steps: 1. Identify the four components.

  17. What Is Competitive Analysis and How to Do It Effectively

    The process is quite structured and involves several key steps to ensure that you gather relevant data and gain actionable insights. Identify your competitors. Define your objectives. Collect data. Look for the 4 Ps. Conduct a SWOT analysis. 1. Identify your competitors.

  18. What is a Competitive Analysis

    A competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis.

  19. Competitive Strategy: Articles, Research, & Case Studies on Competitive

    Then, in a dramatic turn of events, LIV Golf and the PGA Tour announced that they were merging. Harvard Business School assistant professor Alexander MacKay discusses the competitive, antitrust, and regulatory issues at stake and whether or not the PGA Tour took the right actions in response to LIV Golf's entry in his case, "LIV Golf."

  20. Case Analysis

    Introduction to Case Analysis & Critical Thinking. Whether you are competing in a case competition or participating in case studies in your courses, you might be wondering how to approach this process. This video by Professor Zoe Mayhook provides an introduction to the case analysis and critical thinking, and includes the following concepts:

  21. Case Study: Competitor Sales Analysis in Power BI

    Syllabus. Preparing your Data and Model. -In the first chapter, you will start by exploring and integrating the dataset into Power BI and understand the challenges faced with the uncleaned data. Then, using Power Query Editor operations, you will clean and mash up the data so you can use it for reporting. Discovering Sales Trends.

  22. Improving the ability to discriminate medical multiple-choice questions

    Introduction Psychometrics plays a vital role in evaluating educational research, including the analysis of multiple-choice exams. This study aims to improve the discriminatory ability of the "Médico Interno Residente" (MIR) medical exam in Spain, used to rank candidates for specialized healthcare training, through psychometric analysis. Methods We analyzed 2,890 MIR exam questions from ...