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10 Free Business Plan Templates in Word, Excel, & ClickUp

ClickUp Contributor

February 13, 2024

Turning your vision into a clear and coherent business plan can be confusing and tough. 

Hours of brainstorming and facing an intimidating blank page can raise more questions than answers. Are you covering everything? What should go where? How do you keep each section thorough but brief?

If these questions have kept you up at night and slowed your progress, know you’re not alone. That’s why we’ve put together the top 10 business plan templates in Word, Excel, and ClickUp—to provide answers, clarity, and a structured framework to work with. This way, you’re sure to capture all the relevant information without wasting time. 

And the best part? Business planning becomes a little less “ugh!” and a lot more “aha!” 🤩

What is a Business Plan Template?

What makes a good business plan template, 1. clickup business plan template, 2. clickup sales plan template, 3. clickup business development action plan template, 4. clickup business roadmap template, 5. clickup business continuity plan template, 6. clickup lean business plan template, 7. clickup small business action plan template, 8. clickup strategic business roadmap template , 9. microsoft word business plan template by microsoft, 10. excel business plan template by vertex42.

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A business plan template is a structured framework for entrepreneurs and business executives who want to create business plans. It comes with pre-arranged sections and headings that cover key elements like the executive summary , business overview, target customers, unique value proposition, marketing plans, and financial statements.  

A good business plan template helps with thorough planning, clear documentation, and practical implementation. Here’s what to look for:

  • Comprehensive structure: A good template comes with all the relevant sections to outline a business strategy, such as executive summary, market research and analysis, and financial projections 
  • Clarity and guidance: A good template is easy to follow. It has brief instructions or prompts for each section, guiding you to think deeply about your business and ensuring you don’t skip important details
  • Clean design: Aesthetics matter. Choose a template that’s not just functional but also professionally designed. This ensures your plan is presentable to stakeholders, partners, and potential investors
  • Flexibility : Your template should easily accommodate changes without hassle, like adding or removing sections, changing content and style, and rearranging parts 🛠️ 

While a template provides the structure, it’s the information you feed it that brings it to life. These pointers will help you pick a template that aligns with your business needs and clearly showcases your vision.

10 Business Plan Templates to Use in 2024

Preparing for business success in 2024 (and beyond) requires a comprehensive and organized business plan. We’ve handpicked the best templates to help you guide your team, attract investors, and secure funding. Let’s check them out.

ClickUp Business Plan Template

If you’re looking to replace a traditional business plan document, then ClickUp’s Business Plan Template is for you!

This one-page business plan template, designed in ClickUp Docs , is neatly broken down into the following sections:

  • Company description : Overview, mission, vision, and team
  • Market analysis : Problem, solution, target market, competition, and competitive advantage
  • Sales and marketing strategy : Products/services and marketing channels
  • Operational plan : Location and facilities, equipment and tools, manpower, and financial forecasts
  • Milestones and metrics: Targets and KPIs

Customize the template with your company logo and contact details, and easily navigate to different sections using the collapsible table of contents. The mini prompts under each section guide you on what to include—with suggestions on how to present the data (e.g., bullet lists, pictures, charts, and tables). 

You can share the document with anyone via URL and collaborate in real time. And when the business plan is ready, you have the option to print it or export it to PDF, HTML, or Markdown.

But that’s not all. This template is equipped with basic and enterprise project management features to streamline the business plan creation process . The Topics List view has a list of all the different sections and subsections of the template and allows you to assign it to a team member, set a due date, and attach relevant documents and references.

Switch from List to Board view to track and update task statuses according to the following: To Do, In Progress, Needs Revision, and Complete. 

This template is a comprehensive toolkit for documenting the different sections of your business plan and streamlining the creation process to ensure it’s completed on time. 🗓️

ClickUp Sales Plan Template

If you’re looking for a tool to kickstart or update your sales plan, ClickUp’s Sales Plan Template has got you covered. This sales plan template features a project summary list with tasks to help you craft a comprehensive and effective sales strategy. Some of these tasks include:

  • Determine sales objectives and goals
  • Draft positioning statement
  • Perform competitive analysis
  • Draft ideal customer persona
  • Create a lead generation strategy

Assign each task to a specific individual or team, set priority levels , and add due dates. Specify what section of the sales plan each task belongs to (e.g., executive summary, revenue goals, team structure, etc.), deliverable type (such as document, task, or meeting), and approval state (like pending, needs revisions, and approved).

And in ClickUp style, you can switch to multiple views: List for a list of all tasks, Board for visual task management, Timeline for an overview of task durations, and Gantt to get a view of task dependencies. 

This simple business plan template is perfect for any type of business looking to create a winning sales strategy while clarifying team roles and keeping tasks organized. ✨

ClickUp Business Development Action Plan Template

Thinking about scaling your business’s reach and operations but unsure where or how to start? It can be overwhelming, no doubt—you need a clear vision, measurable goals, and an actionable plan that every member of your team can rally behind. 

Thankfully, ClickUp’s Business Development Action Plan Template is designed to use automations to simplify this process so every step toward your business growth is clear, trackable, and actionable.

Start by assessing your current situation and deciding on your main growth goal. Are you aiming to increase revenue, tap into new markets, or introduce new products or services? With ClickUp Whiteboards or Docs, brainstorm and collaborate with your team on this decision.

Set and track your short- and long-term growth goals with ClickUp’s Goals , break them down into smaller targets, and assign these targets to team members, complete with due dates. Add these targets to a new ClickUp Dashboard to track real-time progress and celebrate small wins. 🎉

Whether you’re a startup or small business owner looking to hit your next major milestone or an established business exploring new avenues, this template keeps your team aligned, engaged, and informed every step of the way.

ClickUp Business Roadmap Template

ClickUp’s Business Roadmap Template is your go-to for mapping out major strategies and initiatives in areas like revenue growth, brand awareness, community engagement, and customer satisfaction. 

Use the List view to populate tasks under each initiative. With Custom Fields, you can capture which business category (e.g., Product, Operations, Sales & Marketing, etc.) tasks fall under and which quarter they’re slated for. You can also link to relevant documents and resources and evaluate tasks by effort and impact to ensure the most critical tasks get the attention they deserve. 👀

Depending on your focus, this template provides different views to show just what you need. For example, the All Initiatives per Quarter view lets you focus on what’s ahead by seeing tasks that need completion within a specific quarter. This ensures timely execution and helps in aligning resources effectively for the short term.

This template is ideal for business executives and management teams who need to coordinate multiple short- and long-term initiatives and business strategies.

ClickUp Business Continuity Plan Template

In business, unexpected threats to operations can arise at any moment. Whether it’s economic turbulence, a global health crisis, or supply chain interruptions, every company needs to be ready. ClickUp’s Business Continuity Plan Template lets you prepare proactively for these unforeseen challenges.

The template organizes tasks into three main categories:

  • Priorities: Tasks that need immediate attention
  • Continuity coverage: Tasks that must continue despite challenges
  • Guiding principles: Resources and protocols to ensure smooth operations

The Board view makes it easy to visualize all the tasks under each of these categories. And the Priorities List sorts tasks by those that are overdue, the upcoming ones, and then the ones due later.

In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝

ClickUp Lean Business Plan Template

Looking to execute your business plan the “lean” way? Use ClickUp’s Lean Business Plan Template . It’s designed to help you optimize resource usage and cut unnecessary steps—giving you better results with less effort.

In the Plan Summary List view, list all the tasks that need to get done. Add specific details like who’s doing each task, when it’s due, and which part of the Business Model Canvas (BMC) it falls under. The By Priority view sorts this list based on priorities like Urgent, High, Normal, and Low. This makes it easy to spot the most important tasks and tackle them first.

Additionally, the Board view gives you an overview of task progression from start to finish. And the BMC view rearranges these tasks based on the various BMC components. 

Each task can further be broken down into subtasks and multiple checklists to ensure all related action items are executed. ✔️

This template is an invaluable resource for startups and large enterprises looking to maximize process efficiencies and results in a streamlined and cost-effective way.

ClickUp Small Business Action Plan Template

The Small Business Action Plan Template by ClickUp is tailor-made for small businesses looking to transform their business ideas and goals into actionable steps and, eventually, into reality. 

It provides a simple and organized framework for creating, assigning, prioritizing, and tracking tasks. And in effect, it ensures that goals are not just set but achieved. Through the native dashboard and goal-setting features, you can monitor task progress and how they move you closer to achieving your goals.

Thanks to ClickUp’s robust communication features like chat, comments, and @mentions, it’s easy to get every team member on the same page and quickly address questions or concerns.

Use this action plan template to hit your business goals by streamlining your internal processes and aligning team efforts.

ClickUp Strategic Business Roadmap Template 

For larger businesses and scaling enterprises, getting different departments to work together toward a big goal can be challenging. The ClickUp Strategic Business Roadmap Template makes it easier by giving you a clear plan to follow.

This template is packaged in a folder and split into different lists for each department in your business, like Sales, Product, Marketing, and Enablement. This way, every team can focus on their tasks while collectively contributing to the bigger goal.

There are multiple viewing options available for team members. These include:

  • Progress Board: Visualize tasks that are on track, those at risk, and those behind
  • Gantt view: Get an overview of project timelines and dependencies
  • Team view: See what each team member is working on so you can balance workloads for maximum productivity

While this template may feel overwhelming at first, the getting started guide offers a step-by-step breakdown to help you navigate it with ease. And like all ClickUp templates, you can easily customize it to suit your business needs and preferences.

Microsoft Word Business Plan Template by Microsoft

Microsoft’s 20-page traditional business plan template simplifies the process of drafting comprehensive business plans. It’s made up of different sections, including:

  • Executive summary : Highlights, objectives, mission statement, and keys to success
  • Description of business: Company ownership and legal structure, hours of operation, products and services, suppliers, financial plans, etc.
  • Marketing: Market analysis, market segmentation, competition, and pricing
  • Appendix: Start-up expenses, cash flow statements, income statements, sales forecast, milestones, break-even analysis, etc.

The table of contents makes it easy to move to different sections of the document. And the text placeholders under each section provide clarity on the specific details required—making the process easier for users who may not be familiar with certain business terminology.

Excel Business Plan Template by Vertex42

No business template roundup is complete without an Excel template. This business plan template lets you work on your business financials in Excel. It comes with customizable tables, formulas, and charts to help you look at the following areas:

  • Highlight charts
  • Market analysis
  • Start-up assets and expenses
  • Sales forecasts
  • Profit and loss
  • Balance sheet
  • Cash flow projections
  • Break-even analysis

This Excel template is especially useful when you want to create a clear and visual financial section for your business plan document—an essential element for attracting investors and lenders. However, there might be a steep learning curve to using this template if you’re not familiar with business financial planning and using Excel.

Try a Free Business Plan Template in ClickUp

Launching and running a successful business requires a well-thought-out and carefully crafted business plan. However, the business planning process doesn’t have to be complicated, boring, or take up too much time. Use any of the above 10 free business plan formats to simplify and speed up the process.

ClickUp templates go beyond offering a solid foundation to build your business plans. They come with extensive project management features to turn your vision into reality. And that’s not all— ClickUp’s template library offers over 1,000 additional templates to help manage various aspects of your business, from decision-making to product development to resource management .

Sign up for ClickUp’s Free Forever Plan today to fast-track your business’s growth! 🏆

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Free Small Business Plan Templates and Examples

By Kate Eby | April 27, 2022

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We’ve compiled the most useful collection of free small business plan templates for entrepreneurs, project managers, development teams, investors, and other stakeholders, as well as a list of useful tips for filling out a small business template.

Included on this page, you’ll find a simple small business template and a one-page small business plan template . You can also download a fill-in-the-blank small business plan template , and a sample small business plan template to get started.

Small Business Plan Template

Small Business Plan Template

Download Small Business Plan Template Microsoft Word | Adobe PDF | Google Docs  

Use this small business plan template to identify trends and demographics in the company overview. Highlight how your product or service uniquely benefits consumers in the offerings section, and note your proposed timeline, milestones, and the key performance metrics (KPIs) you will use to measure your success. This template has all the components of a standard business plan, from the executive summary through financing details.

Small Business Plan Sample Template

Small Business Plan Sample Template

Download Small Business Plan Sample Microsoft Word | Adobe PDF | Google Docs  

Use this small business plan sample template to draft the subsections and headings of the contents of your plan. This template provides editable sample text that shows you how to organize and create a ready-to-be-implemented business plan. This sample template helps remove the guesswork of what to include in a small business plan.

Simple Small Business Plan Template

Simple Small Business Plan Template

Download Simple Small Business Plan Template Microsoft Word | Adobe PDF

Use this streamlined, customizable, simple small business plan template to chart revenue, expenses, and net profit or loss forecasts with sample graphics. Order your small business plan with numbered subsections and list them in a table of contents. Supplement the plan with additional information in the appendix for a complete business plan that you can present to investors.

Small Business Plan Chart Template

Small Business Plan Chart Template Powerpoint

Download Small Business Plan Chart Template Microsoft PowerPoint | Google Slides

Use this small business plan chart template to plan and track month-by-month and annual business planning. The flexible color-coded bar chart simplifies tracking and allows you to customize the plan to meet your needs. Add tasks, track owner status, and adjust the timeline to chart your progress with this dynamic, visually rich small business planning tool.

Small Business Plan Outline Template

Small Business Plan Outline Template

Download Small Business Plan Outline Template Microsoft Word | Adobe PDF | Google Docs

Use this small business plan outline template to jumpstart a plan for your small business. This template includes the nine essential elements of a traditional business plan, plus a title page, a table of contents, and an appendix to ensure that your document is complete, comprehensive, and in order. Easily simplify or expand the outline to meet your company’s needs.

Printable Small Business Plan Template

Printable Small Business Plan Template

Download Printable Small Business Plan Template  Microsoft Word | Adobe PDF | Google Docs

This print-friendly small business plan template is ideal for presentations to investors and stakeholders. The customizable template includes all the standard, critical business plan elements, and serves as a guide for writing a complete and comprehensive plan. Easily edit and add content to this printable template, so you can focus on executing the small business plan.

Small Business Startup Plan Template

Small Business Startup Plan Template

Download Small Business Startup Plan Template Microsoft Word | Adobe PDF | Google Docs  

Use this small business startup plan template to draft your mission statement and list your keys to business success, in order to persuade investors and inform stakeholders. Customize your startup plan with fillable tables for sales revenue, gross profit margin, and cost of sales projections to secure your business's pricing structure.

Fill-in-the-Blank Small Business Plan Template

Fill-in-the-Blank Small Business Plan Template

Download Fill-in-the-Blank Small Business Plan Template  Microsoft Word | Adobe PDF

This small business plan template simplifies the process to help you create a comprehensive, organized business plan. Simply enter original content for the executive summary, company overview, and other sections to customize the plan. This fill-in-the-blank small business plan template helps you to maintain organization and removes the guesswork in order to ensure success.

One Page Small Business Plan Template

One Page Small Business Plan Template

Download One Page Small Business Plan Template  Microsoft Excel | Microsoft Word | Adobe PDF

This one page small business plan template is ideal for quick, simple presentations. Use this template to summarize your business overview, market analysis, marketing, and sales plan, key objectives and success metrics, and milestones timeline. Complete the fillable sections to educate investors and inform stakeholders.

One Page Small Business Plan Example

One Page Small Business Plan Example

Download One Page Business Plan Example Microsoft Excel | Microsoft Word | Adobe PDF

This one page small business plan example prompts you to list your vision, mission, product or service, team member names, roles, and relevant experience to promote your small business. Use the market analysis, marketing, sales plan sections to detail how you aim to sell your product or service. This small business plan features fillable tables for key objectives and success metrics. Plus, you’ll find space for your financial cost structure and revenue sources to show how your business will remain profitable.

What Is a Small Business Plan Template?

A small business plan template is a roadmap for defining your business objectives and detailing the operational, financial, and marketing resources required for success. Use a small business plan template to strategize growth, forecast financial needs, and promote investment. 

A small business plan template organizes and outlines the content needed to achieve goals for growth and profit, including marketing and sales tactics. As opposed to starting from scratch, using a template makes it easy to organize the information and customize the plan to meet your needs. 

A small business plan template includes standard business plan sections, as well as the following sections: 

  • Executive Summary: Summarize the key points in your small business plan in two pages or less to hold your reader's attention and promote buy-in. Write this section last to capitalize on your understanding of the small business plan.
  • Company Overview: Describe the nature of your small business, the industry landscape and trends, demographics, and economic and governmental influences. List your location, product or service, and goals to show what makes your small business unique.
  • Problem and Solution: Identify and explain the problem your product or service will solve and its costs. Propose and describe your solution and its benefits. Conclude this section with a summary of the problem and solution.
  • Target Market: Identify your small business's target market by researching your product and service to determine the most likely demographic. Explain your target market's motivations for buying your product or service.
  • Competition: Note the other competitor product or service offerings, pricing, and company revenues to understand how to outperform your competitors. Detail your small business's competitive advantages, based on research.
  • Product or Service Offerings: Describe your product or service, how it benefits your target market, and what makes it unique. Highlight how your product or service will outsell competitors.
  • Marketing: Detail your marketing plan with objectives and strategy, including goals, costs, and an action plan. A successful marketing plan reduces costs and boosts your product or service sales.
  • Timeline and Metrics: Break down your small business plan into smaller activities. Describe these activities (and the performance metrics you intend to use to track them) and list a completion date for each.
  • Financial Forecasts: Explain how your organization uses past performance and market research to inform your business's economic forecasts. Estimate growth and profits based on your informed assumptions.
  • Financing: List your funding sources and how you intend to use the funds to keep your company on track as it grows. Smart financing at the planning stage prepares your organization for unexpected challenges and helps to mitigate risk.

A small business plan template enables you to complete your business plan quickly and comprehensively, so you can achieve your goals and turn your product or service idea into a profitable reality.

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24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi

Published: February 06, 2024

Free Business Plan Template

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I believe that reading sample business plans is essential when writing your own.

sample business plans and examples

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

business plan template example

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

business plan sample: Executive Summary Example

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Business plans examples: Executive Summary

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Tips for Writing Your Executive Summary

  • Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
  • Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
  • Be sure to highlight your value proposition, market opportunity, and growth potential.
  • Keep it concise and support ideas with data.
  • Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

  • The size of the market
  • Current or potential market share
  • Trends in the industry and consumer behavior
  • Where the gap is
  • What caused the gap
  • How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Business plans examples: Market Opportunity

Tips for Writing Your Market Opportunity Section

  • Focus on demand and potential for growth.
  • Use market research, surveys, and industry trend data to support your market forecast and projections.
  • Add a review of regulation shifts, tech advances, and consumer behavior changes.
  • Refer to reliable sources.
  • Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

  • Industry trends that other brands may not be utilizing
  • Strengths in your competition that may be obstacles to handle
  • Weaknesses in your competition that may help you develop selling points
  • The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

Business plans examples: Competitive Landscape

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

  • Complete in-depth research, then emphasize your most important findings.
  • Compare your unique selling proposition (USP) to your direct and indirect competitors.
  • Show a clear and realistic plan for product and brand differentiation.
  • Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
  • Outline growth opportunities from a competitive perspective.
  • Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

  • What demographics will most likely need/buy your product or service?
  • What are the psychographics of this audience? (Desires, triggering events, etc.)
  • Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Business plans examples: Target Audience

Tips for Writing Your Target Audience Section

  • Include details on the size and growth potential of your target audience.
  • Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
  • Describe your targeted customer acquisition strategy in detail.
  • Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
  • Add case studies, testimonials, and other data to support your target audience ideas.
  • Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

  • Your brand positioning vision and how you'll cultivate it
  • The goal targets you aim to achieve
  • The metrics you'll use to measure success
  • The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Business plans examples: Marketing Strategy

Tips for Writing Your Marketing Strategy

  • Include a section about how you believe your brand vision will appeal to customers.
  • Add the budget and resources you'll need to put your plan in place.
  • Outline strategies for specific marketing segments.
  • Connect strategies to earlier sections like target audience and competitive analysis.
  • Review how your marketing strategy will scale with the growth of your business.
  • Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Business plans examples: Key Features and Benefits

Tips for Writing Your Key Features and Benefits

  • Emphasize why and how your product or service offers value to customers.
  • Use metrics and testimonials to support the ideas in this section.
  • Talk about how your products and services have the potential to scale.
  • Think about including a product roadmap.
  • Focus on customer needs, and how the features and benefits you are sharing meet those needs.
  • Offer proof of concept for your ideas, like case studies or pilot program feedback.
  • Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

  • The specific pricing breakdowns per product or service
  • Why your pricing is higher or lower than your competition's
  • (If higher) Why customers would be willing to pay more
  • (If lower) How you're able to offer your products or services at a lower cost
  • When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Business plans examples: Pricing and Revenue

Tips for Writing Your Pricing and Revenue Section

  • Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
  • If you are asking a premium price, share unique features or innovations that justify that price point.
  • Show how you plan to communicate pricing to customers.
  • Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
  • Share plans to develop new revenue streams in the future.
  • Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
  • Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

  • Profit/Loss Statement - This answers the question of whether your business is currently profitable.
  • Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
  • Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Business plans examples: Financials

Tips for Writing Your Financials Section

  • Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
  • Include any data that supports your projections to assure investors of the credibility of your proposal.
  • Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
  • Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
  • Triple-check all financial information in your plan for accuracy.
  • Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

Sample business plan: hubspot free editable pdf

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

Sample Business Plan: LiveFLow

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

sample business plan: ThoughtCo.

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

sample business plan: Panda Doc

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

sample business plan: Small Business Administration

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

business plan example: liveflow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Business plan example: Lula body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

business plan example: Vesta executive summary

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

business plan examples: nalb creative center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

business plan examples: curriculum companion suites

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

sample business plan: Culina

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

Sample business plan: Plum

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Free business plan template for small businesses

  • Cecilia Lazzaro Blasbalg
  • Dec 7, 2023

Free business plan template for your new business

Creating a successful business is about more than launching a business website or hanging a shingle on your front door. It requires a well-crafted plan that keeps you on track, anticipates obstacles and acts as a concrete roadmap for launching or improving your small business.

Business planning allows you to clarify your vision while providing information to both intrigue and reassure potential investors. The process may seem daunting, but creating a business plan isn’t difficult—and templates like the one below can help simplify the process even further.

Ready to launch your business? Create a website today.

What is a business plan?

A business plan is used by small business owners and entrepreneurs when starting a new business venture. It’s a strategic document that outlines the goals, objectives and strategies of your new or expanding business, including the company's vision, target market, financial projections and operational plans.

A business plan can attract potential partners, convince investors and banks to help you raise capital, and serve as a resource for future growth. Most importantly, you’ll be able to use your business plan as a roadmap for how to structure, operate and manage your new venture, whether it’s a sole proprietorship, a partnership or something larger.

Who needs a business plan?

Every business owner needs a business plan. They’re an essential tool for any person or entity interested in starting a business . There are many benefits, including:

Defining your business idea

Clarifying the market and competitive landscape

Outlining your marketing strategy

Stating your value proposition

Identifying/anticipating potential risks

Seeking investments from banks and other sources

Setting benchmarks, goals and key performance indicators (KPIs)

A business plan also gives you a way to assess the viability of a business before investing too much time or money into it. While all business involves risk, taking the time to create a plan can help mitigate fallout and avoid potentially costly mistakes.

When creating a business plan, it's important to establish your business goals up front and be prepared to spend time researching the market, performing a competitor analysis and understanding your target market .

Download Wix’s free business plan template

Creating a successful business plan is no easy feat. That’s why we’ve put together a simple, customizable, and free-to-download business plan template that takes the guesswork out of getting started. Use it to create a new business plan or to refresh an existing one.

Download your free Wix business plan template

Lean startup versus traditional business plan formats

In terms of types of business plans , there are two main formats to choose from: traditional and lean.

Traditional business plan format

A traditional business plan includes every detail and component that defines a business and contributes to its success. It's typically a sizable document of about 30 to 50 pages that includes:

Executive summary: The executive summary contains a high-level overview of everything included in the plan. It generally provides a short explanation of your business and its goals (e.g., your elevator pitch ). Many authors like to write this section last after fleshing out the sections below.

Company description: A company description should include essential details like your business name, the names of your founders, your locations and your company’s mission statement . Briefly describe your core services (or products if you’re writing an eCommerce business plan ), but don't go into too much detail since you’ll elaborate on this in the service/product section. Wix offers some helpful mission statement examples if you get stuck. It’s also a good idea to create a vision statement . While your mission statement clarifies your company’s purpose, a vision statement outlines what you want your company to achieve over time.

Market analysis: One of the most extensive sections of the business plan, this section requires that you conduct market research and write your conclusions. Include findings for the following: industry background, a SWOT analysis , barriers/obstacles, target market and your business differentiators.

Organization and management: This is where you outline how your business is structured and who's in charge, including founders, executive team members, board members, employees and key stakeholders. To this end, it can be helpful to create a visual layout (e.g., org chart) to illustrate your company structure.

Service or product line: Create a detailed list of your current and future products and services. If you’re still working on your idea, create a concept statement to describe your idea or product. You should also include a proof of concept (POC), which demonstrates the feasibility of your idea. Wherever applicable, include diagrams, product images and other visual components to illustrate the product life cycle.

Marketing and sales: Detail how your business idea translates into selling and delivering your offerings to potential customers. You can start by outlining your brand identity, which includes the colors and fonts you plan to use, your marketing and advertising strategy, and details about planned consumer touchpoints (like your website, mobile app or physical storefront).

Financial projections and funding requests: Include financial statements, such as a balance sheet, profit-and-loss statement (P&L), cash flow statement and break-even analysis. It's not uncommon for a business plan to include multiple pages of financial projections and information. You’ll also want to mention how much funding you seek and what you plan to do with it. If you’ve already secured funding, provide details about your investments.

essential parts of a business plan

Lean startup business plan format

A lean startup business plan—also referred to as a “lean canvas”—is presented as a problem/solution framework that provides a high-level description of your business idea. A lean plan is a single-page document that provides a basic overview of the most essential aspects of your business. It’s a good way to dip a toe into business planning since it doesn't require the same level of detail as a traditional plan. This includes:

Problem: What problem does your product or service solve, or what need does it fulfill?

Solution: How do you intend to solve it?

Unique value proposition (UVP): Why should people use your product or service versus someone else’s?

Unfair advantage: What do you have that other companies don’t?

Customers: Who are your ideal customers?

Channels: How will those customers find you?

Key metrics: How do you define success? How will you track and measure it?

Revenue streams: How will your business make money?

Cost structure: What will you spend money on (fixed and variable costs)?

Benefits of a business plan template

Business plan templates offer numerous benefits for entrepreneurs and aspiring business owners. Here are some key advantages:

1. Save time and effort: Templates provide a pre-defined structure, eliminating the need to start from scratch. This frees up valuable time and effort that can be invested in other crucial aspects of business development.

2. Improve structure: Templates ensure a consistent and organized approach to presenting your business plan. This makes it easier for potential investors, lenders and advisors to understand your vision and evaluate the feasibility of your business. 3. Enhance professionalism: Using a well-designed template demonstrates professionalism and seriousness to external stakeholders. This can significantly impact their perception of your business and increase their confidence in your venture. 4. Guide your thought process: Templates act as a helpful framework, prompting you to consider all the key elements of your business plan and ensuring you haven't overlooked any critical areas. 5. Ensure completeness: Templates often include checklists and prompts to ensure you cover all essential information, minimizing the risk of missing crucial details. 6. Standardize formatting: Templates ensure a consistent and uniform appearance throughout your business plan, contributing to a more polished and professional presentation. 7. Access to expert knowledge: Many templates are developed by experienced business professionals or organizations, incorporating best practices and insights gained from successful ventures. 8. Adaptability and customization: While templates offer a basic structure, they can be easily customized to reflect the unique characteristics and needs of your specific business. 9. Cost-effectiveness: Templates are generally available for free or at a low cost, making them an accessible and budget-friendly option for entrepreneurs. 10. Increased success rate: Studies have shown that businesses with well-developed plans are more likely to succeed. Templates can help you create a comprehensive and persuasive plan, increasing your chances of securing funding and achieving your business goals.

Tips for filling out your business plan template

The hardest part of a journey is always the first step, or so the saying goes. Filling out your business plan template can be daunting, but the template itself is meant to get you over that crucial first hurdle—getting started. We’ve provided some tips aimed at helping you get the most from our template.

These are best practices—they’re not rules. Do what works for you. The main thing to remember is that these tips can help you move more easily through the planning process, so that you can advance onto the next (exciting) step, which is launching your business.

Consider your goals: What is the purpose of your business? Are you looking to expand, launch a new product line or fund a specific project? Identifying your goals helps you prioritize important information in your business plan.

Fill out what you can: You may already have a vague—or specific—idea of what you want your business to achieve. Go through each section of the template and fill out what you can. We suggest leaving the executive summary blank for now, since it'll be the last thing you write.

Be realistic: Even though this document is meant to serve as a marketing tool for potential investors, don't exaggerate any numbers or make any false promises.

Dig into the research: Nothing's more motivating than getting some intel about your competitors and your market. If you're truly stuck, a little research can help motivate you and provide valuable insight about what direction to take your business. For example, if you plan to start a landscaping business, learn about the specific pricing offered in your area so that you can differentiate your services and potentially offer better options.

Get help from others: Bouncing your ideas off a friend, mentor or advisor is a great way to get feedback and discover approaches or products to incorporate into your plan. Your network can also give you valuable insight about the industry or even about potential customers. Plus, it's nice to be able to talk through the challenges with someone who understands you and your vision.

Revise and review: Once complete, step back from your plan and let it "cook." In a day or two, review your plan and make sure that everything is current. Have other people review it too, since having another set of eyes can help identify areas that may be lacking detail or need further explanation.

Once you’ve completed your business plan template, it can become a meaningful resource for developing your mission statement, writing business proposals and planning how to move forward with the marketing, distribution and growth of your products and services.

After launch, you can also analyze your value chain to identify key factors that create value for your customers and maximum profitability for you. This can help you develop a more effective business plan that considers the entire value chain, from research and development to sales and customer support.

Business plan template FAQ

What is the easiest way to write a business plan.

The easiest way to write a business plan is to utilize a template. Templates provide a structured format and guide you through each section, simplifying the process of creating a comprehensive plan.

Is there a template for how to write a business plan?

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Powerful business plan templates

Plan for the future, no matter what your business plans are or the size of your business with these designs and templates. whether it's just one big project or an entire organization's worth of dreams, these templates will keep you and your company on track from ideation to completion..

business cards photo

Put your ideas to work with simple templates for every business plan

Every successful business took a lot of planning to get there, and these templates will be cornerstones of your future success. Whether you're looking to attract new business, pitch your services or reimagine your company, with these simple, customizable templates at your fingertips you can turn complexity into something tangible. These templates can become marketing assets or simply remain internal touchpoints for your team. And as your dreams change, you'll always have this template to refer to – it's easy to change what exists on paper. If you're a small business, focusing on your niche can help you dominate in your field, and you can forge a plan to figure out exactly what that niche might be and how to target your ideal customer . When it's time to share your vision with stakeholders, craft a presentation that outlines your plan succinctly and with style. Let these templates from Microsoft Designer be your partner in business strategy for years to come.

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Didn't find what you are looking for.

The answer is simple.

It’s an informal business plan that can convince you that your idea makes sense to the outside world because you are investing your time, money, and everything into that idea.

To write a business plan, maybe you think you don’t need a step-by-step guide or a sample business plan . After all, some entrepreneurs achieved success without writing a business plan. With great timing, past business experiences, entrepreneurial ambitions, and a little luck, some entrepreneurs build successful businesses without even writing an informal business plan.

But the odds are greater than those entrepreneurs fail.

And that’s why writing a business plan will help you succeed .

The easiest way to simplify the work of writing a business plan is to start with sample business plans.

What is business plan sample?

Why you should refer a business plan example, who should use business plan examples, how to use sample business plans.

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What is Business Plan Sample?

That’s why we created business plan examples to help you get started.

business plan template example

Use our 400+ business plan examples written for all industries and write your business plan in half of the time with twice the impact.

business plan template example

  • Guidance on what to include in each section.  If you’ve never attended business school, you might never have created a  SWOT analysis   or a balance sheet before. Business templates that give guidance — in plain language — about what to include and how to fill in each section and create a complete and effective plan.
  • A business plan is vital to get an investment.  If you’re seeking investment for your business, you’ll need to convince banks and investors why they should invest in your business . Lenders and investors will only risk their time and money if they’re certain that your business will be successful and profitable and they will get a great return on their investment.
  • A business plan can help you prioritize.  A complete, well-balanced business plan is one of the most valuable tools in assisting you to reach your long-term goals. It gives your business direction, defines your goals, outlines out strategies to reach your goals, and helps you to manage possible bumps in the way.

Who should use Business Plan Examples?

business plan template example

Well Everyone, who wants to write a business plan should use these sample business plans. These plans apply to almost all industries.

We have created a library of professional sample business plans from a wide variety of industries to help you start writing your business plan with minimum effort.

Use our Upmetrics — business plan software that offers step by step guide to start writing your business plan , especially if you’re writing an informal business plan to get a bank loan or outside investment.

Our extensive sample business plans library includes  business plan templates  and  business plan examples  for almost all business industries.

Make your plan in half the time & twice the impact with Upmetrics.

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How to use Business Plan Examples to write your own?

Having real-life and industry-specific business plan examples by your side can be incredibly resourceful to help you write a business plan from scratch. 

A well-planned structure helps you outline your plan, while content inspiration helps you set the tone for your business document. 

Let’s dive deep and understand how to use these examples effectively to write your business plan.

1. Use examples as a guide

2. understanding the structure.

Traditional business plans generally follow a similar structure. 

It starts with an executive summary followed by a company description, market analysis, product and services, sales and marketing strategies, operational plan, management team, financial plan, and appendix.

Using an example business plan is the best way to understand the structure and outline your plan. 

3. Gaining Inspiration

Reading industry-specific business plan examples can help you gain inspiration for your plan. You can gain insights on presenting your business idea, vision, mission, and values and persuade investors to invest in your idea.

4. Learning Industry-Specific Language

There’s no universal template for business planning that fits all. An industry-specific template can help you learn and understand the business language for your industry and the best way to communicate your message to your investors.

5. Identifying Key Elements

Reading business plan examples of similar businesses can help you identify the key elements and information to include in your plan. You can keep note of these and ensure everything necessary for investors to consider is present in your final draft.

6. Crafting Financial Projections

A financial plan is a critical component of your business plan, and a good business plan example can help you better understand how they project their financials which can be incredibly helpful while forecasting yours.

7. Refining Your Executive Summary

As mentioned earlier, your executive summary is a key factor influencing potential investors and lenders to invest or lend you money. Analyzing free business plan templates can help you optimize your executive summary to make it more brief, persuasive, and attention-grabbing.

8. Realizing What Works and What Doesn’t

Analyzing industry-specific and real-life examples can help you determine what works best and what doesn’t within your industry. Understanding these factors can help you avoid many significant pitfalls.

While business plan examples can be incredibly helpful in writing a plan from scratch, ensure your plan is customized for your business and sends out a unique message. Your business plan must reflect its unique idea, vision, and target market.

Using your Business Plan as a Management Tool

It’s essential to have a business plan, but it’s also crucial to keep it up to date as your business progresses. A business plan is not merely a document that you write once and forget after you get started. It’s a business road map and vision that you should develop as your business progresses and evolves. It’s also important to update your business plan regularly as your business situation and position change.

How Business Plan Software can help you?


We have created Upmetrics — business plan software to simplify the process of business planning.

Our financial forecasting module will create all the essential reports automatically. You just need to enter numbers and the application will do all the math to generate your financial reports. Later you can embed those reports into your business plan.

After completing your business plan, you can download your business plan in PDF or DOC file using Upmetrics. Also, you can share it online with investors or with other important people just by a quick link.

Ready to take the next step?

Now that you have a business idea and you know how to write a business plan, it’s time to go for it . Our business plan software will take you through each step outlined above in more detail so there are no surprises on your journey.

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Simplifying Business Planning through AI-Powered Insights.

Imad Ahmed

Founder, CEO & Lead Scientist at Nanolyse Technologies

After trying Upmetrics, I wish to highly recommend this app to anyone who needs to write a business plan flexibly and to a high standard.

Frequently Asked Questions

What is sample business plan, how do i write a business plan.

In business plan writing you will need to write the following sections into your business plan. These sections include an Executive Summary, Company Overview, Problem Analysis, The Solution, Market Analysis, Customer Analysis, Competitive Analysis, SWOT Analysis, Marketing Plan, Operations Plan, and Financial Plan.

Check out our article to learn how you can write these sections in detail for your business plan.

How long should my business plan be?

The length of your business plan depends on the type of plan you choose. There are one-page business plans that offer easy and practical planning. Then you have traditional business plans that usually vary from 20 to 50 pages. It’s worth noting that the quality of your business plan matters more than its length.

Should I hire someone to write my business plan for me?

Absolutely No, You as a business owner know all about your business idea, your business goals, target market and audience, and what you want to achieve by writing your plan. Don’t hire someone who doesn’t know what your readers will want, the reason is that, if you intend to raise funds, you are the best person that understands what investors will look out for in your business plan.

Consultants or  business plan writers  definitely can write a business plan but not better than you.

Looking for a faster way to finish your business plan?

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Popular Templates

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Access our collection of user-friendly templates for business planning, finance, sales, marketing, and management, designed to assist you in developing strategies for either launching a new business venture or expanding an existing one.

You can use the templates below as a starting point to create your startup business plan or map out how you will expand your existing business. Then meet with a  SCORE mentor to get expert business planning advice and feedback on your business plan.

If writing a full business plan seems overwhelming, start with a one-page Business Model Canvas. Developed by Founder and CEO of Strategyzer, Alexander Osterwalder, it can be used to easily document your business concept.

Download this template to fill out the nine squares focusing on the different building blocks of any business:

  • Value Proposition
  • Customer Segments
  • Customer Relationships
  • Key Activities
  • Key Resources
  • Key Partners
  • Cost Structure
  • Revenue Streams

For help completing the Business Model Canvas Template, contact a SCORE business mentor for guidance

From creating a startup budget to managing cash flow for a growing business, keeping tabs on your business’s finances is essential to success. The templates below will help you monitor and manage your business’s financial situation, create financial projections and seek financing to start or grow your business.

This interactive calculator allows you to provide inputs and see a full estimated repayment schedule to plan your capital needs and cash flow.

A 12-month profit and loss projection, also known as an income statement or statement of earnings, provides a detailed overview of your financial performance over a one-year period. This projection helps you anticipate future financial outcomes by estimating monthly income and expenses, which facilitates informed decision-making and strategic planning. 

If you’re trying to get a loan from a bank, they may ask you for a personal financial statement. You can use this free, downloadable template to document your assets, liabilities and net worth. 

A Personal Financial Statement is a

Marketing helps your business build brand awareness, attract customers and create customer loyalty. Use these templates to forecast sales, develop your marketing strategy and map out your marketing budget and plan.

How healthy is your business? Are you missing out on potential growth opportunities or ignoring areas of weakness? Do you need to hire employees to reach your goals? The following templates will help you assess the state of your business and accomplish important management tasks.

Whether you are starting your business or established and looking to grow, our Business Healthcheck Tool will provide practical information and guidance.

Learn how having a SCORE mentor can be a valuable asset for your business. A SCORE mentor can provide guidance and support in various areas of business, including finance, marketing, and strategy. They can help you navigate challenges and make important decisions based on their expertise and experience. By seeking out a SCORE mentor, you can gain the guidance and support you need to help grow your business and achieve success.

SCORE offers free business mentoring to anyone that wants to start, currently owns, or is planning to close or sell a small business. To initiate the process, input your zip code in the designated area below. Then, complete the mentoring request form on the following page, including as much information as possible about your business. This information is used to match you with a mentor in your area. After submitting the request, you will receive an email from your mentor to arrange your first mentoring session.

Copyright © 2024 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.


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Sample Pharmacy Business Plan

pharmacy business plan template

Writing a business plan is a crucial step in starting a pharmacy. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring pharmacy business owners, having access to a sample pharmacy business plan can be especially helpful in providing direction and gaining insight into how to draft their own pharmacy business plan.

Download our Ultimate Pharmacy Business Plan Template

Having a thorough business plan in place is critical for any successful pharmacy venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A pharmacy business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The pharmacy business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your pharmacy as Growthink’s Ultimate Pharmacy Business Plan Template , but it can help you write a pharmacy business plan of your own.

Example – CareRx Pharmacy

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to CareRx Pharmacy, our innovative beacon of health and wellness located in the heart of Oakland, CA. As a new entrant in the local pharmacy market, we aim to bridge the gap by offering a comprehensive array of health-related products and personalized services. Our offerings include prescription medications, over-the-counter drugs, health and wellness products, personal care items, and medical supplies. With a strategic location chosen for customer convenience, we are committed to providing the highest quality products and fostering a supportive community around health care needs. Our foundation is built on the extensive experience of our founder, who has previously led a successful pharmacy. This experience, combined with our dedication to excellence, positions us as a leader in the Oakland healthcare market.

Since our inception on January 4, 2024, CareRx Pharmacy has laid a robust foundation for success. Our status as an S Corporation highlights our professional commitment to health care services. We have achieved several key milestones, including the development of a unique company logo, the creation of a resonant company name, and securing an ideal location for our operations. These accomplishments are pivotal in our journey toward becoming Oakland, CA’s most trusted pharmacy, underpinned by our founder’s wealth of experience and our commitment to superior quality health and wellness products.

The Pharmacy industry in the United States, valued at over $300 billion, is on a growth trajectory driven by increasing demand for prescription medications and healthcare services. A significant growth driver is the aging population, particularly the baby boomers nearing retirement, signifying a heightened need for healthcare services and presenting a lucrative opportunity for pharmacies. CareRx Pharmacy, serving the Oakland, CA community, is well-positioned to leverage these industry trends. By focusing on personalized care and convenient services, we aim to differentiate ourselves in a competitive market and capitalize on the growing demand for pharmacies and related healthcare services.

Our primary target comprises local residents near our Oakland, CA, location, focusing on establishing a dependable customer base through proximity and potential frequent visits. We cater to the specific health and wellness needs of our community, ensuring relevance and convenience. Additionally, we aim to serve the elderly population, offering specialized services like medication management and home delivery. Individuals with chronic conditions represent another critical segment, requiring ongoing medication and health monitoring. By providing comprehensive care plans and education, we position ourselves as an indispensable pharmacy partner for these individuals.

Our main competitors include Walgreens, Wellspring, and Versailles Pharmacy, each offering unique product and service sets and catering to different market segments. CareRx Pharmacy distinguishes itself through a commitment to high-quality medicines, vitamins, and health and wellness products, ensuring rigorous selection for safety and efficacy. We leverage advanced technology to enhance customer experiences, including a user-friendly online platform for product browsing, virtual pharmacist consultations, and prescription management. Our knowledgeable pharmacists deliver expert advice and personalized care, setting us apart in the pharmacy sector and establishing new standards for customer satisfaction and quality care.

At CareRx Pharmacy, we offer a broad spectrum of pharmaceutical and wellness items, from prescription and over-the-counter medications to health and wellness products, personal care items, and medical supplies. Our products are competitively priced to ensure access to essential health care items for our community. Our promotional strategy combines digital and traditional marketing, including targeted social media campaigns, email marketing, and community health events, to engage with potential customers and establish a strong local presence. In-store promotions and a customer loyalty program, alongside a comprehensive online marketing strategy including SEO, will help us attract and retain customers, ensuring CareRx Pharmacy becomes a trusted health care provider in Oakland, CA.

To achieve operational excellence, CareRx Pharmacy will focus on key daily processes such as inventory management, prescription processing, and exceptional customer service. Compliance with healthcare regulations and ongoing staff training will ensure high standards of care. Technological advancements will streamline operations, enhancing efficiency and customer satisfaction. Our operational milestones include securing a prime location, acquiring necessary licenses, establishing supplier relationships, and launching a robust IT system. These steps, coupled with our commitment to quality and community outreach, will solidify our foundation for success.

Under the leadership of CEO Aubrey Ward, CareRx Pharmacy boasts a management team rich in experience and expertise in the pharmacy sector. Ward’s proven track record in managing a successful pharmacy, strategic planning, and implementation skills are invaluable assets. His leadership is crucial in navigating the complex healthcare landscape, positioning CareRx Pharmacy for growth and success in serving the Oakland community.

Welcome to CareRx Pharmacy, a new beacon of health and wellness serving our vibrant community in Oakland, CA. As a local pharmacy, we’ve noticed a significant gap in the market for high-quality local pharmacies, and we’re here to fill that void with our comprehensive range of products and personalized services.

At CareRx Pharmacy, we pride ourselves on offering a wide array of health-related products and services. Our shelves are stocked with prescription medications, over-the-counter (OTC) medications, health and wellness products, personal care items, and medical equipment and supplies. Whatever your health care needs, we are committed to providing you with the highest quality products available.

Based right in the heart of Oakland, CA, CareRx Pharmacy is ideally situated to serve the local community. Our location has been chosen with our customers’ convenience in mind, ensuring easy access to our wide range of health care solutions.

There are several reasons why CareRx Pharmacy is poised for success. Foremost among these is the wealth of experience our founder brings to the table, having previously run a successful pharmacy. This background, combined with our commitment to selling superior quality medicines, vitamins, and health and wellness products, sets us apart from our competitors and positions us as a leader in the local healthcare market.

Since our founding on January 4, 2024, CareRx Pharmacy has achieved several significant milestones. We are officially registered as a S Corporation, a testament to our serious commitment to providing professional health care services. Our accomplishments to date include the creation of our unique company logo, the development of our company name that resonates with our mission and values, and securing a prime location for our pharmacy. These achievements are just the beginning of our journey towards becoming the most trusted pharmacy in Oakland, CA.

The Pharmacy industry in the United States is a significant market, with an estimated size of over $300 billion in annual revenue. This figure includes both retail and mail-order pharmacies, as well as specialty pharmacies that cater to specific patient needs. With the increasing demand for prescription medications and healthcare services, the Pharmacy industry is expected to continue growing in the coming years.

One of the key trends driving growth in the Pharmacy industry is the aging population in the United States. As the baby boomer generation continues to enter retirement age, there is a greater need for healthcare services, including prescription medications. This demographic shift is expected to drive increased demand for pharmacies and related services, presenting a promising opportunity for new players like CareRx Pharmacy.

CareRx Pharmacy, serving customers in Oakland, CA, is well-positioned to capitalize on the positive trends in the Pharmacy industry. With a focus on providing personalized care and convenient services to its customers, CareRx Pharmacy can differentiate itself in a competitive market. By staying abreast of industry trends and offering innovative solutions to meet the evolving needs of patients, CareRx Pharmacy has the potential to thrive and grow in the dynamic Pharmacy industry landscape.

Below is a description of our target customers and their core needs.

Target Customers

CareRx Pharmacy will target local residents in its immediate vicinity as its primary customer base. This group is crucial for establishing a steady flow of customers due to their proximity and potential for frequent visits. The pharmacy will tailor its product offerings and services to meet the specific health and wellness needs of this community, ensuring relevance and convenience.

In addition to local residents, CareRx Pharmacy will also focus on serving the elderly population within the community. This segment often requires more frequent pharmaceutical care and might benefit from specialized services such as medication management, home delivery, and personalized consultations. The pharmacy will ensure its staff is trained to provide the compassionate care and expertise needed to serve this demographic effectively.

Furthermore, CareRx Pharmacy will target individuals with chronic conditions who require ongoing medication and health monitoring. This customer segment necessitates a reliable pharmacy partner that understands their unique health challenges and can provide consistent support. By offering comprehensive care plans, reminder services for medication refills, and education on managing their conditions, CareRx Pharmacy will become an indispensable resource for these individuals.

Customer Needs

At CareRx Pharmacy, customers can find a comprehensive selection of high-quality medicine, ensuring they have access to the essential medications they require for both acute and chronic conditions. The emphasis on quality means customers can trust in the efficacy and safety of their purchases, meeting the critical need for reliable healthcare products. This focus on high-quality medicine caters to residents who prioritize their health and expect the best standards in their healthcare provisions.

Additionally, CareRx Pharmacy extends its offerings to include vitamins and health and wellness items, addressing the growing demand for preventive healthcare solutions. Customers can explore a wide array of vitamins and supplements that support overall well-being, from boosting immune function to enhancing energy levels. This variety ensures that individuals can find exactly what they need to maintain or improve their health, making CareRx Pharmacy a one-stop destination for health and wellness needs.

Understanding the importance of convenience in today’s fast-paced world, CareRx Pharmacy also offers personalized services that cater to the unique needs of each customer. From prescription management to expert advice on health and wellness products, the pharmacy ensures that customers not only receive the products they need but also the information and support necessary to make informed health decisions. This commitment to personalized care and convenience fulfills the expectation for a seamless and supportive pharmacy experience.

Walgreens offers a wide range of products and services including prescription refills and health consultations. They have a strong presence with locations across the United States, making them easily accessible to a broad customer base. Their price points are competitive, aiming to attract customers seeking both value and convenience.

Walgreens reports significant annual revenues, evidencing their strong market position and customer loyalty. They serve a diverse customer segment, including individuals seeking pharmacy services, wellness products, and general merchandise. Key strengths of Walgreens include their widespread geographical coverage and a robust online platform that complements their physical stores.

However, a potential weakness for Walgreens is their vast size, which can sometimes lead to challenges in maintaining a high level of personalized customer service and adapting quickly to local market changes.

Wellspring focuses on a more niche market, offering specialized health and wellness products alongside their pharmacy services. They cater to health-conscious individuals looking for organic, natural, and alternative health products. Their price points are generally higher, reflecting the premium nature of the products they offer.

Wellspring operates in fewer locations compared to Walgreens, with a focus on select urban and suburban areas known for higher health awareness. Despite this limitation, they enjoy a loyal customer base that values the quality and specificity of their product offerings. Wellspring’s revenues, while lower than Walgreens, indicate a strong position within their niche market.

Their key strength lies in their specialization and focus on wellness, but this can also be a weakness as it limits their appeal to a broader audience. Additionally, the higher price points may deter some potential customers.

Versailles Pharmacy prides itself on offering personalized pharmacy services, with a focus on customer care and tailored health solutions. They operate primarily in upscale neighborhoods, offering premium products and services at higher price points. They cater to a customer segment that values personalized service and is willing to pay a premium for it.

With fewer locations, primarily in affluent areas, Versailles Pharmacy serves a niche market. Their revenues reflect a successful penetration in their targeted segments, leveraging high customer satisfaction and loyalty. Versailles Pharmacy’s key strength is their personalized approach and high-quality service, which distinguishes them from larger chains.

However, their focus on premium services and limited locations can be seen as weaknesses, as they may struggle to scale and reach a wider audience compared to their competitors. The high price points may also limit their customer base to only those willing or able to pay more for pharmacy services.

Competitive Advantages

At CareRx Pharmacy, we take pride in our ability to offer high-quality medicines, vitamins, and health and wellness products that surpass what our competitors can provide. Our commitment to excellence ensures that every product on our shelves has undergone a rigorous selection process to meet the highest standards of efficacy and safety. This dedication to quality means our customers can trust that they are receiving the best possible care with products that are tailored to meet their health and wellness needs. Furthermore, our extensive range of products ensures that we can cater to a wide variety of health concerns and dietary requirements, making us a one-stop destination for health and wellness needs.

In addition to the superior quality of our products, we also leverage advanced technology to enhance the customer experience. Our innovative approach includes a user-friendly online platform that allows customers to easily browse our products, consult with pharmacists virtually, and manage their prescriptions from the comfort of their homes. This seamless integration of technology into our services not only makes healthcare more accessible but also personalizes the shopping experience for each customer. Moreover, our team of knowledgeable pharmacists is always on hand to provide expert advice and personalized care, ensuring that our customers feel supported every step of the way. These strategic advantages position us as a leader in the pharmacy sector, setting new standards for quality care and customer satisfaction.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

CareRx Pharmacy emerges as a comprehensive solution for individuals seeking reliable and high-quality health care products and services. Offering a wide range of pharmaceutical and wellness items, the pharmacy caters to the varied needs of its customers. Among the core offerings, customers can find Prescription Medications, Over-the-Counter (OTC) Medications, Health and Wellness Products, Personal Care Items, and Medical Equipment and Supplies. Each category is tailored to meet the health and personal care needs of the community, ensuring access to essential items and services at competitive prices.

Prescription Medications form the backbone of CareRx Pharmacy’s offerings, ensuring patients have access to their necessary medications with ease. Customers can expect to find a broad spectrum of prescription drugs to manage chronic conditions, treat acute illnesses, and support overall health. The average selling price for prescription medications varies significantly based on the medication type, dosage, and insurance coverage, but customers can anticipate competitive pricing aligned with market rates.

In addition to prescription options, CareRx Pharmacy stocks a comprehensive range of Over-the-Counter (OTC) Medications. These include pain relievers, cold and allergy medications, digestive aids, and more. Ideal for addressing minor ailments and health concerns without the need for a doctor’s prescription, OTC medications are available at an average price point that reflects the pharmacy’s commitment to affordability, with most items priced between $5 and $25.

Recognizing the growing emphasis on holistic health, CareRx Pharmacy offers an assortment of Health and Wellness Products. This category encompasses vitamins, supplements, nutritional products, and natural remedies designed to support overall well-being. Prices for these products can range from $10 to $50, depending on the brand and product specifics, offering options for customers with various budget considerations.

Personal Care Items available at CareRx Pharmacy include skincare products, hair care items, oral hygiene products, and more. These essential items are carefully selected to ensure customers have access to high-quality personal care solutions. With prices generally ranging from $5 to $30, customers can find products that fit their personal care routines without compromising on quality or efficacy.

Lastly, Medical Equipment and Supplies are crucial for those requiring additional support for health conditions or recovery processes. CareRx Pharmacy provides a selection of durable medical equipment, including mobility aids, monitoring devices, and daily living aids. Prices for medical equipment and supplies can vary widely, from $20 for basic supplies to over $100 for more advanced equipment, ensuring a range of options for different needs and budgets.

Overall, CareRx Pharmacy stands out as a key provider of pharmaceutical and health-related products and services in its community. With a focus on quality, accessibility, and affordability, the pharmacy is poised to meet the diverse needs of its customers, offering a trusted source for health care essentials.

Promotions Plan

CareRx Pharmacy employs a dynamic mix of promotional methods to attract customers, ensuring a strong presence both online and within the local community. Recognizing the power of digital platforms, the pharmacy prioritizes online marketing as a key strategy. Through targeted social media campaigns on platforms such as Facebook, Instagram, and Twitter, CareRx Pharmacy engages with potential customers by showcasing their services, sharing health tips, and offering exclusive online promotions. Additionally, the pharmacy leverages email marketing to send personalized health information, discounts, and updates about new products or services directly to their customers’ inboxes.

Beyond online efforts, CareRx Pharmacy also takes advantage of traditional marketing tactics. The pharmacy will host community health events, such as free health screenings and informational seminars on wellness topics, to establish itself as a trusted health resource in the Oakland area. Collaborations with local businesses and healthcare providers will further expand their reach and reinforce their reputation within the community.

To ensure visibility, the pharmacy will implement an attractive in-store marketing strategy. This includes well-designed signage and informational brochures that highlight the range of services available, from prescription refills to one-on-one pharmacist consultations. In-store promotions, such as discounts on over-the-counter products or loyalty program benefits, will also play a role in attracting and retaining customers.

Understanding the importance of customer satisfaction, CareRx Pharmacy will encourage customer feedback through various channels. Positive testimonials will be shared across online platforms and within the pharmacy, serving as powerful word-of-mouth endorsements. Additionally, the pharmacy will respond promptly and thoughtfully to any customer concerns, demonstrating their commitment to excellent service.

Finally, search engine optimization (SEO) strategies will ensure that when potential customers search for pharmacies in Oakland, CareRx Pharmacy appears among the top results. By optimizing their website with relevant keywords, creating quality content, and ensuring a user-friendly experience, the pharmacy will attract more online visitors and convert them into loyal customers.

Through a combination of online marketing, community engagement, in-store promotions, customer feedback channels, and SEO, CareRx Pharmacy will successfully attract and retain a strong customer base in Oakland, CA.

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of CareRx Pharmacy, there are several key day-to-day operational processes that we will perform.

  • Inventory Management: We maintain a robust inventory system to ensure that all necessary medications and health products are in stock. This includes regular audits, ordering new supplies before stock runs out, and managing relationships with suppliers.
  • Prescription Processing: We quickly and accurately process prescriptions, verifying doctor’s orders and checking for potential drug interactions to ensure patient safety. This also involves maintaining detailed records for each customer.
  • Customer Service: We provide exceptional customer service, including offering consultations on medications, answering health-related questions, and assisting with insurance claims to ensure customers feel supported and informed.
  • Compliance and Safety: We adhere to all regulatory requirements and ensure that our pharmacy operations are compliant with healthcare laws and standards. This includes proper handling, storage, and disposal of medications to ensure safety.
  • Financial Management: We manage day-to-day financial transactions, including processing payments, managing billing and insurance claims, and ensuring that the pharmacy operates within its budget for continued financial health.
  • Marketing and Community Outreach: We engage in marketing and community outreach efforts to build relationships with local healthcare providers and the community. This helps to attract new customers and establish CareRx Pharmacy as a trusted healthcare partner in Oakland, CA.
  • Staff Training and Development: We invest in regular training and development for all staff members to ensure they are knowledgeable about the latest healthcare trends, medications, and customer service practices. This helps in providing high-quality care and advice to our customers.
  • Technology and Innovation: We leverage technology to streamline operations, from prescription management systems to customer notifications. This improves efficiency and enhances the customer experience.
  • Quality Control: We implement strict quality control measures to ensure that all medications dispensed meet the highest standards of safety and efficacy. This includes periodic reviews and updates to our procedures based on current best practices.

CareRx Pharmacy expects to complete the following milestones in the coming months in order to ensure its success:

  • Securing a Prime Location: Identifying and leasing or purchasing a conveniently located space in Oakland, CA, that is easily accessible to our target customer base. The location should be in a high-traffic area to ensure visibility and easy access.
  • Acquiring Necessary Licenses and Permits: Completing all the required legal and regulatory steps to operate legally in California. This includes obtaining a pharmacy license, business operation permits, and any other local compliance requirements.
  • Building Out the Pharmacy: Designing and constructing the physical space of the pharmacy to create a welcoming and efficient environment for customers. This includes shelving for products, secure storage for medications, and a comfortable area for customer consultations.
  • Establishing Supplier Relationships: Negotiating agreements with pharmaceutical and healthcare product suppliers to ensure a consistent and cost-effective supply of medications and products.
  • Hiring and Training Staff: Recruiting qualified pharmacists, pharmacy technicians, and customer service staff. Providing comprehensive training to ensure high standards of customer service and compliance with healthcare regulations.
  • Implementing a Robust IT System: Installing a pharmacy management system that supports prescription processing, inventory management, and customer data security. Ensuring the system is compliant with healthcare information regulations.
  • Launch Our Pharmacy: Officially opening the pharmacy to the public with a launch event to generate interest and attract initial customers. This includes marketing efforts such as local advertising and social media promotion.
  • Developing a Customer Loyalty Program: Introducing a loyalty program to encourage repeat business and build a loyal customer base. This could include discounts, rewards for referrals, and health and wellness incentives.
  • Reaching $15,000/month in Revenue: Implementing and refining marketing strategies, optimizing product offerings, and providing exceptional customer service to steadily increase revenue and reach the goal of $15,000 in monthly sales.
  • Evaluating and Expanding Services: After establishing the base operations, exploring additional services such as online prescription refills, delivery services, and in-pharmacy clinics to meet broader customer needs and drive additional revenue.

CareRx Pharmacy management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Aubrey Ward, CEO

Aubrey Ward joins CareRx Pharmacy as the Chief Executive Officer, bringing with him a wealth of experience in the pharmacy sector. With a notable background in managing and running a pharmacy successfully, Ward has demonstrated a keen ability to lead organizations toward growth and prosperity. His history of success is not just limited to operational excellence but also encompasses strategic planning and implementation, which are critical for navigating the complex healthcare and pharmaceutical landscape. Ward’s leadership is expected to steer CareRx Pharmacy towards achieving lasting success by leveraging his extensive experience and strategic insight into the pharmacy business.

To reach our growth goals, CareRx Pharmacy requires $425,000 in funding. This investment will be allocated towards capital investments like location buildout and equipment, and non-capital investments including working capital, initial marketing, and staff salaries for the first three months. These financial resources are pivotal in establishing and scaling our operations to meet the healthcare needs of our community effectively.

Financial Statements

Balance sheet.

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Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Pharmacy Business Plan Example PDF

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Career Sidekick

Free 30-60-90 Day Plan Template for Interviews

By Biron Clark

Published: November 8, 2023

Interview Preparation

Biron Clark

Biron Clark

Writer & Career Coach

One of the best ways to stand out in your interview is to create a 90-day business plan (also called a 30-60-90-day plan) to show employers how you’ll help them in the first three months on the job.

Having a plan to learn the job and succeed quickly is going to set you apart from other candidates and make you more attractive to employers.

Let’s look at how to create a plan that will land you the job…

How to Create a 90-Day Business Plan for Job Interviews

I recommend splitting your 90-day business plan into three sections: 0-30 days, 30-60 days, and 60-90 days.

So we’ll actually be creating a 30-60-90 day plan.

We’ll divide it into three periods, and you’ll outline different goals and milestones for each of the first three months.

I’ll help you do this below.

If you prefer to lump everything together into a single 90-day period, that’s fine too.

What to Write About in Your 30-60-90 Day Business Plan

In your business plan, you want to show the interviewer the following:

  • You understand what the job involves
  • You’re capable of quickly learning and performing the job duties
  • You’re motivated to learn and do the work
  • How you plan on learning and succeeding. Which specific steps will you take to reach your goals?

So let’s look at each 30-day period now, and what should go into each…

The First 30 Days

In the first part of your business plan, you’ll want to focus on training/learning.

The company likely has a training program (if you’re not sure, this is a good question to ask in the interview ).

So what is your plan to make the most of their training, and get up to speed quickly?

This could include reviewing and studying at home each night for the first week, staying 30 minutes late to review what you learned each day, finding a teammate to have lunches with, or finding a fellow new hire to review with (if you’re in a training class with multiple people).

Other things to talk about in the first part of your plan:

  • How will you learn about the company’s products/services ?
  • If you’re new to this industry, how will you learn the industry/market overall?
  • How will you learn this company’s systems and procedures? (They might have an employee booklet you can review, so include some time to review this in the first 30-day period of your business plan.

Your goal in this section is to show them you have a detailed plan and a lot of motivation to learn the basics of the job and understand how they operate quickly.

The Next 30 Days

The next 30 days should focus on how you’ll learn and improve by “doing”.

By now, you should be able to start using what you’ve learned to perform some of the job duties on your own.

You might be interacting with team members, customers, etc. (this will depend on your specific position)

And while learning is still a focus here, you want to show them that you plan on being ready to work hands-on and learn in a real-world environment.

Also, a big part of this section should be getting feedback from your manager to see how you’re progressing.

What is your plan for checking in, receiving and organizing feedback, and using it to improve?

Most new employees wait for their manager to set up a meeting to review their performance…

Show the interviewer that you’re different – that you’ll take initiative and be responsible for this yourself.

Employers love when a job candidate seems proactive and self-starting.

The Final 30 Days

In the final 30 days of your 90-day plan, you want to show the interviewer that you’ll be ready to use everything you’ve learned to work independently.

You’ll be up-to-speed, contributing to the team’s efforts, and not requiring any more supervision/help than anyone else on the team.

You may also want to talk about ways you’ll go above and beyond the basic job duties now.

This could include looking for processes that can be improved, finding new ways to help the company get more customers, etc.

Also, you can still include steps for getting feedback and continuing to improve.

But it should be less of a focus here. The main focus now should be on contributions, independent work, and “taking off” with what you’ve learned.

What will you be able to do for them? What will you be contributing after 90 days?

Using S.M.A.R.T. Goals

When talking about a specific goal or objective in your 90-day job interview plan, try to use SMART goals whenever possible.

SMART goals are:

Saying, “I plan on being very good at serving customers after 90 days,” doesn’t say much.

However, it sounds a lot more impressive if you say something like, “At the 90-day mark, I plan on achieving 120% of the monthly goal for customer service calls taken, and I will achieve a customer satisfaction rating of 98% or greater.”

Using “Learning Goals” and “Performance Goals”

One strategy I’ve seen used very effectively is to divide your main goals for each 30-day period into two different categories: Learning Goals and Performance Goals.

You’ll have more Learning Goals than Performance Goals in the first 30-day period.

Then, as you move through the plan, you’ll gradually shift to having more Performance Goals, and fewer Learning Goals (but still some!)

You can also add one or two personal goals, such as having lunch with one new team member per week, or visiting the gym after work two nights per week to stay healthy.

Don’t worry if this sounds complicated. Coming up soon I’m going to show you a full example of a 90-day plan for your interview, that you can copy. 

And in that sample business plan, you’ll see the three different categories laid out (Learning Goals, Performance Goals, and Personal Goals).

Creating and Formatting Your 90-Day Plan

If you’re comfortable making a good-looking document in Microsoft Word, Google Docs, or some other word-processing software, feel free to use that to create your 30-60-90 day business plan.

Otherwise, I’d recommend using .

The website has great templates for creating a PDF, and it’s free to use. I use it myself for creating images and PDF guides for this blog .

Make it EASY to Skim and Read

I’d keep the whole document to 1-2 pages maximum.

It’s an outline/presentation, not an essay. 

Try to avoid long paragraphs and giant blocks of text with no spacing.

Make it skimmable and easy to read.

Use headers, bullets, etc.

Here’s a full example of how you might lay out your 90-day plan…

30-60-90 Day Plan Template/Example:

0-30 Days: (Write your main focus and objective here. The priority should be learning and getting up to speed on the basics as quickly as possible. What will you need to learn to perform well in the job, and how will you learn it?) Learning Goals: Learn the company’s entire product offering Study the top 3 competitors’ product offerings to understand strengths/weaknesses Review training manual, and bring any questions to direct supervisor before the end of month 1 Listen to at least 4 sales calls per week with senior team members Learn all industry terminology so I’ll be ready to communicate effectively with prospects and customers Meet with supervisor at the end of each week to discuss progress, questions, and results achieved Performance Goals: Score 100% on the training manual examination on week 3 Personal Goals: Get coffee with each team member before the end of the first month 30-60 Days: (Write your main focus for the next 30 day period here. You should still be learning, but the focus now shifts to taking what you’ve learned and using it in the real world. You want to start doing the work and learning through experience). Learning Goals: Continue listening to 4 sales calls per week with senior team members Find team members to listen to at least 10 of my sales calls per week and provide feedback Meet with supervisor twice per week to ensure I continue learning and progressing as quickly as possible. This will include reviewing my sales call results and the tactics I’m using and working on as I listen to team members Take one free LinkedIn Learning course to improve my sales skills outside of work hours Performance Goals: Conduct a minimum of 12 sales calls per day Convert one sales call per week into a customer Qualify leads and do thorough research of potential clients before calling, so that at least 80% of prospects I speak with are fully-qualified for our products Follow up with each potential prospect/lead within four business days of initial conversation Personal Goals: Have at least two lunches with Supervisors or Team Leaders from other departments to grow my network and better understand how other areas of the organization work. 60-90 Days: (Now you’ll want to show that you’re ready to produce at a high level and be a valuable member of the team. Your learning is never fully done, but this section should talk far less about learning, and really focus on demonstrating what you’ll DO for the employer after 90 days on the job.) Learning Goals: Meet with supervisor once per week to track progress and continue learning sales tactics Performance Goals: Conduct a minimum of 25 outbound sales calls per day Convert 4 sales calls per week into customers Qualify leads and do thorough research of potential clients before calling, so that at least 90% of prospects I speak with are fully-qualified for our products Ask for referrals after each completed sale, and/or after determining a sale is not going to occur. Goal: Obtain five qualified referrals per week and contact each referral within 24 hours. Personal Goals: Join the gym and go every Monday, Wednesday, Friday for one hour minimum.

You can alter this example however you want. This is just one way to set up your 30-60-90 day plan for a job interview.

If you invest the time into creating a plan like this, it will make you stand out and will boost your chances of receiving a job offer.

And once you’ve created a template for yourself, you can re-use it for multiple interviews by changing the basic details to match each job.

How and When to Show Interviewers Your 90-Day Plan

The best time to mention your 90-day plan is at the beginning of the interview.

As you sit down, mention that you brought it by saying something like this:

“By the way – I put together a 90-day plan demonstrating some of the ideas I had for what I could accomplish in the first 3 months in the role. Whenever you think it fits well into the conversation, I’d love to show you some of what I was thinking.”

Now they’re immediately impressed with your preparation and effort, and they can decide whether they want to look at it immediately or discuss your 90-day plan later in the interview.

Either way, you won’t have to constantly think about finding the right to mention it, and you’ll make a fantastic first impression to begin your interview. 

The “Hidden” Benefit of Creating a 30-60-90 Day Plan for Interviews

The steps and free template above involve some work, so you may be thinking, “Is it really worth creating my 30-60-90-day plan for my interview?”

In case you’re on the fence, here’s one of the biggest benefits that you may not have realized.

Creating your plan doesn’t just show hiring managers you’re motivated and ready to hit the ground running.

It also better prepares you for the interview, and for responding to all of the questions that they’re planning on asking you.

You can’t create a 90-day plan without researching the team and company, reviewing the job description, etc.

So you’re going to have a big advantage throughout the interview in terms of showing your new manager that you grasp the role and know what’s needed in the first 30 days, 60 days, and beyond.

You’ll be able to ask better and more unique questions in the interview , too. While other candidates are asking simple questions like, “What is the company’s mission?” or, “What are the typical working hours?” you can ask advanced questions like:

“As mentioned in my 90-day plan, I’d like to be able to contribute <key goal> within the first 60 days. To do that, I’ll need to absorb as much information as possible in my first month. Can you share a bit about what type of training is provided to new hires, and what type of feedback I’d get from my new manager and team as I learn the fundamentals in those first 30 days?”

The bottom line is:

By creating a 90-day plan for your job interview, you’ll not only impress the hiring manager with your effort, but you’ll also be much better prepared for the interview as a whole so that you can land a new job faster.

Employers will see that you’re focused on being a high performer when starting a new job and that you’re already well-informed about the role and their needs and ready to contribute at a high level as soon as you’re hired. This will impress any hiring manager.

Biron Clark

About the Author

Read more articles by Biron Clark

4 thoughts on “Free 30-60-90 Day Plan Template for Interviews”

Thanks for the generous guidance. I have a job interview coming and they said they will send me the topic for creating a 30-60-90 plan the day before the interview, but never created one before, so this was very, very useful!

Is there a template please that you have

This is very timely information. I was asked to bring a 90 day plan to my face to face interview later this week. Thank you!!

Hello have you got an example of your presentation x

Comments are closed.

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Free Agriculture Sample Business Plan PDF + How to Write

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Elon Glucklich

6 min. read

Updated February 7, 2024

Free Download:  Agriculture Business Plan Template

As a farmer, you’re in the business of putting food on the table. Agriculture is one of the world’s oldest professions.

Today it accounts for over 5% of U.S. Gross Domestic Product, and 1 in 10 American workers are in agriculture, food, and related industries.

But starting a new agriculture business requires intensive planning and upfront preparation. If you’re looking for a free, downloadable agriculture sample business plan PDF to help you create a business plan of your own, look no further.

Keep in mind that you don’t need to find a sample business plan that exactly matches your farm. Whether you’re launching a larger agricultural business outside a bustling city or a smaller organic operation, the details will be different, but the foundation of the plan will be the same. 

Are you writing a business plan for your farm because you’re seeking a loan? Is your primary concern outlining a clear path for sales growth? Either way, you’re going to want to edit and customize it so it fits your particular farm. 

No two agriculture farming businesses are alike.

For example, your strategy will be very different if you’re a dairy operation instead of a soybean farm. So take the time to create your own financial forecasts and do enough market research for your specific type of agriculture so you have a solid plan for success. 

  • What should you include in an agriculture farm business plan?

Your agriculture business plan doesn’t need to be hundreds of pages—keep it as short and focused as you can. You’ll probably want to include each of these sections: 

1. Executive summary

An overview of your agriculture business, with a brief description of your products or services, your legal structure, and a snapshot of your future plans. While it’s the first part of the plan, it’s often easier to write your executive summary last.

What’s your biggest business challenge right now?

2. business summary and funding needs.

Details about your farming operation, including how much capital you will need and the types of funding you’re considering. Include your business history, your current state, and your future projections. It should also cover your business location, the equipment and facilities needed, and the kinds of crops or livestock you plan to raise.

3. Products and services

Provide details on the types of crops, farming methods, and any value-added products you plan to offer, such as finished goods or even  agritourism offerings .

4. Marketing plan

Compile your market research findings, including the demand for your products or services, your target customers , and your competitors. It should also outline your marketing strategy—how you plan to attract and retain customers. 

5. Financial plan

Your revenue projections, cost estimates, and break-even analysis. Your financial plan and forecasts should demonstrate that your business has a path to profitability.

  • Building on your farm business plan sample

With a free agriculture business plan template as your starting point, you can start chipping away at the unique elements of your business plan.

As the business owner, only you can speak to aspects of your agriculture operation like your mission and core values.

You’re putting in the long hours to start a thriving farm business, so aspects of your mission – like a commitment to sustainable farming practices – will be best explained in your own words. Authenticity will help you connect with a growing market of consumers who value transparency and environmental stewardship in their food sources.

As for more conventional aspects of business planning , you will want to take on things like your marketing and financial plans one at a time. Here are a few specific areas to focus on when writing your business plan.

Invest time in market research

Starting an agriculture operation requires significant startup costs. When you throw in the unique land use considerations involved, it’s crucial to conduct thorough market research before investing hundreds of thousands – or even millions – of dollars into a farm business.

Start by researching the types of farms operating in your locality and wider region, and the specific crops or livestock they specialize in. You will need to understand seasonal trends, including crop yields and livestock productivity.

Note the demographics of the local community to understand their buying habits and preference for local produce. Also, be aware of the competitive landscape and how your farm can differentiate itself from others. All of this information will inform your service, pricing, marketing, and partnership strategy.

From there, you can outline how you plan to reach your target market and promote your farm’s offerings.

Craft your agriculture go-to-market strategy

One of the things that makes an agriculture farm business plan different from some service-based business plans is that you might decide to work only with one or two businesses that purchase your goods.  

You may offer different tiers of products to different types of buyers, such as produce for an organic farmers market, and corn for another farm’s animal feed. If that’s the case, make sure you include ideas like setting aside land for organic growth and maintenance.

Discuss your advertising and promotional strategies, emphasizing channels relevant to your target market. Also, consider how partnerships with local businesses, farmers’ markets, and other industry stakeholders can enhance your visibility.

Include your pricing strategy and any special promotions or loyalty programs. Also, consider public relations and media outreach efforts that can raise awareness about your farm and its sustainable practices.

Prepare for unique farming challenges

Running an agricultural business comes with its own set of challenges, including weather-related disruptions and market volatility. Your business plan should identify these potential risks and present contingency plans to address them.

Include a plan to mitigate weather-related risks, such as crop diversification, employing weather-resistant farming practices, investing in appropriate infrastructure like greenhouses or drainage systems, or taking out insurance to cover weather-related losses.

Detail the operational aspects of your business , including land ownership, employee status, farm maintenance, and safety requirements. Also, illustrate your strategies for managing crop production, livestock care, land stewardship, and regulatory compliance.

Plan for the future

Contingency planning is important in all businesses.

But the unique challenges in agriculture of changing market dynamics, regulatory changes, and climate impacts make it especially necessary to plan for the future. Detail how you’ll measure success, and how you will be prepared to adapt your offerings if you need to change the focus of the business due to factors outside your control.

Also, be ready to discuss opportunities for scaling your business over time, such as introducing new crops, expanding farm operations, or opening additional locations.

  • Get started with your farm business plan sample

There are obviously plenty of reasons farm owners can benefit from writing a business plan — for example, you’ll need one if you’re seeking a loan or investment. Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

Download this  agriculture farm sample business plan PDF  for free right now, or visit  Bplans’ gallery of more than 550 sample business plans  if you’re looking for more options.

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See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Social Media Strategy

How to Create a Social Media Content Calendar in 2024 with Free Templates

business plan template example

What Is a Social Media Content Calendar?

Why does your business need a social media content calendar, how to create a social media content calendar, free social media calendar templates, our favorite social media content calendar apps and tools.

Building a brand in 2024 requires a strong strategy, a clear vision and a plan to make it happen. If organic social media marketing is a channel you’re looking to explore, you need a social media content calendar in place—and here’s why.

A social media calendar doesn’t just give you structure and accountability: it streamlines the most time-consuming parts of marketing your business to help you reinvest your time where it matters most.

By batching your content creation, identifying time-sensitive opportunities and working weeks (if not months) in advance, you can spend less time crafting content and more time winning clients, forging brand partnerships and growing your team.

Looking to build a content calendar for social media but not sure where to start? In this complete guide, we reveal why you need to build a social media calendar, a step-by-step guide to creating your first calendar and share 12 free social media content calendar templates to get you started.

business plan template example

A social media content calendar is used to plan your social media posting schedule. Usually shown as a monthly calendar, it gives you and your team a birds-eye view of your social media marketing, including what you’ll be posting to what channel (and when).

The goal of a social media calendar is to encourage you to plan your organic social content in advance. By establishing a regular posting cadence and selecting the key channels you’ll be harnessing, this calendar makes it easy to manage multiple social media platforms.

Imagine this: you’ve realized your business hasn’t posted on Instagram in over a month.

You scroll through your latest posts to see what has been performing well and head to your website to see what content you can repurpose. Then you have to jump into Canva to whip up a carousel, spend hours writing (and rewriting) the perfect caption and struggle to decide which hashtags are worth adding to your post.

By the time you hit publish, you’ve spent close to half a day crafting a single post—with no plan for when you’re going to show up on Instagram next.

This is the key problem with posting on the fly: it’s time-consuming, tedious and reactive. But with a social media content calendar, you can unlock efficiencies in your workflow, plan ahead and fast-track the content creation process to get back to building your business sooner.

1. Save time by batching your social media content creation

business plan template example

A social media content calendar enables you to see the bigger picture and plan out multiple weeks or months of content at the same time.

Did you know it can take 23 minutes to refocus on a task after being distracted ? Batching enables you to ditch inefficient multitasking and gives you the ability to focus solely on one thing at a time.

Rather than tackling single posts on an ad hoc basis, batching your content creation allows you to get into the deep work zone, carve out dedicated time to focus solely on content creation and produce multiple posts in one session.

2. Show up consistently on social media

Do you find yourself saying, “I have no idea what to post on social media!”? You’re not alone. Content ideation is one of the most challenging parts of social media marketing. But by planning your content in advance, you can plan out a month (or more) of post ideas at once.

With a bank of compelling content ideas ready to go, you’ll speed up the process of creating content to enable your brand to build a consistent posting schedule and active online presence.

3. Harness the power of strategic repurposing and cross-posting

business plan template example

When posting content on the go, it’s nearly impossible to think strategically about how to get the most value out of your content. However, using a content calendar enables you to look ahead and see opportunities to repurpose or cross-post your content across platforms .

Take this example: If you’re planning to produce an evergreen Instagram Reel answering FAQs about your latest product, this short-form video is perfect for cross-posting to other platforms (like TikTok and YouTube Shorts). This means one single piece of content can reach audiences, and potential customers, across three platforms.

4. Boost the quality of your social media content

business plan template example

5. Capitalize on time-sensitive content opportunities

From seasonal holidays to industry-specific events and sales periods, a content calendar gives you the big-picture vision to build timely content opportunities into your social media content.

Planning ahead enables you to pick and choose which holidays and seasonal moments matter to your brand and build anticipation in the weeks leading up to important sales, like the Black Friday and Cyber Monday weekend. This is key to never missing a timely opportunity again!

The best social media calendars are easy to use, tailored to your team’s processes and designed to help you produce high-quality content quickly and efficiently. No matter how you build your social media content calendar, there are a few crucial elements to consider, including:

  • Platforms What social media channels is your brand using, from Instagram to Pinterest and even YouTube, TikTok and LinkedIn?
  • Publishing dates and times What date, day and time is each posting going live? Don’t forget to add the time zone you’re publishing content in either!
  • Content pillars What key themes are informing your social media content? These should be customized to your brand and linked to clear goals, such as building trust, boosting engagement and driving sales.
  • Format What type of content are you using in your posts? Make sure to harness a mix of content formats, from video to carousels to static graphics, to see what resonates best with your ideal audience.
  • Post captions Make it easy for your team to review your content by including the caption (and hashtags) for your posts.
  • Assets In a similar vein, ensure you include the images, graphics or video content you plan to share in each post. Ideally, this should be presented visually so your team can review your feed holistically.
  • Status + approvals From comment threads to status updates, ensure you have a way to track whether each post has been reviewed, needs changes or is ready to schedule.

The best content calendars have a regular posting cadence that is realistic for your brand, whether that’s posting three, five or even seven times a week. Plus, make sure to figure out how far in advance you want to plan your content, whether that’s planning each week, fortnight or month.

Wondering how to actually build your social media content calendar? Let’s dive into your options.

Option 1. Using a manual content calendar spreadsheet

  • Pros Free to set up and use with no limit on the number of users who can collaborate and the ability to completely customize the calendar to suit your workflows.
  • Cons It involves a high level of manual setup and ongoing maintenance to keep the calendar up to date, making this calendar clunky and difficult to use (especially with multiple team members).
  • Best For Solopreneurs and very early-stage businesses who are willing to dedicate hours each week to keeping this calendar accurate and up-to-date.

Option 2. Using a social media management tool

business plan template example

  • Pros The best tools go beyond simply planning your posts, with handy functionality like a visual feed planner, AI-powered caption starters and content prompts, effortless cross-posting tools, and recommended best posting times based on your audience analytics.
  • Cons Most tools require some level of investment to access the full suite of features, usually for a small monthly subscription fee.
  • Best For Businesses of all sizes who are looking to spend less time on planning social media content and more time strategically growing their business.

One of the best ways to build your social media calendar is to leave it to the experts and harness a social media management tool. These purpose-built platforms allow you to design, drag and drop content into a digital calendar, visually plan your feed and schedule content to auto-post in advance.

Along with building your social strategy and content planning, the best tools offer a suite of features, including new post ideas, access to trending audio, AI-powered caption prompts, in-depth analytics and so much more.

For example, with Plann , you can:

Visually plan your feed and schedule posts weeks, or even months, in advance—and post at your top performing times on auto-pilot.

business plan template example

Speed up your content creation with thousands of handpicked hashtags , free stock image libraries and brand-building blocks to design your own custom social  strategy

business plan template example

Access a complete photo editing suite and our in-built Canva integration to design your content directly within your Plann workspace

business plan template example

Make data-driven decisions with our free analytics tool , revealing detailed performance metrics, the best time to post and even your top color swatches and brand palettes

business plan template example

Collaborate effortlessly with your team , virtual assistant or clients with team chat threads and one-click approvals to get your content approved and posted on scheduled.

business plan template example

Looking for best-in-class social media content calendar examples? You’ve come to the right place.

Here at Plann, we’re passionate about helping entrepreneurs build their audience and grow their businesses by making social media content creation easy. That’s why we release monthly social media content calendars packed with daily post ideas, caption starters, strategic repurposing tips, high-performing hashtags and Canva templates to customize and make your own.

What are you waiting for? Hit download and start planning your social media content like a pro.

  • Your March 2024 Content Planner
  • Your February 2024 Content Planner
  • Your January 2024 Content Planner

Wondering which tools you should be using to plan your social media content? Whether you’re opting for a DIY spreadsheet or ready to explore purpose-built social media scheduling tools, these are our top picks for the best apps to build your social media content calendar.

Google Sheets

Best for emerging businesses who are looking to build their very first social media content calendar and are just getting started with social media marketing. 

Like all of the Google Workspace apps, Google Sheets allows you to build a spreadsheet calendar where you can collaborate with your team in real time. This shared, live document is a great starting point for using a social content calendar, with the ability to use drop-down menus and comment threads to manage content review and approval processes.

Best for small teams who are looking to add social media marketing to their existing marketing mix and want to get more strategic about planning ahead. 

While project management tools like Trello aren’t purpose-built for social media marketing, they’re a step in the right direction towards streamlining your content planning processes.

Trello’s boards and calendar views allow you to map out your social media posts across each week and month, with handy comment threads to manage feedback and approvals, too. Just remember that you won’t be able to schedule your content through Trello, meaning this approach adds another layer of complexity to your content creation workflows.

Best for entrepreneurs, content creators and businesses who are looking for an all-in-one social media management suite packed with tools to help them work smarter, not harder.

Obviously, we’re a tad biased, but we reckon Plann is the best social media tool for brands, businesses and content creators to stay consistent online. Our social media suite is packed with all the features you need to go from idea to scheduled posts in minutes.

We make it easy to manage multiple social media networks, build a high-performance social media strategy and fast-track your content creation workflows. From our AI social media caption generator to our campaign blueprints and hashtag manager tool, it’s never been easier to cut through and drive tangible ROI on social media.

Get ready to map out your omnichannel content strategy, design impactful content, reply to comments, build an engaged audience and review results in one place—Plann is your secret weapon to social media success. What are you waiting for? Our award-winning social media management tools are trusted by 3 million global brands and counting.

Sign up for a 7-day free trial of Plann and create your first post in five minutes or less. If you don’t like it, you can keep using Plann for free too!

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Social Media Strategy How to Create a Social Media Content Calendar in 2024 with Free Templates What Is a Social Media Content Calendar?Why Does Your Business Need a Social Media…


  1. How to Create a Business Plan (7+ Business Plan Templates)

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  2. Free Printable Business Plan Sample Form (GENERIC)

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  3. 7 Free Business Plan Proposal Templates In Word Docx And PowerPoint

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  4. Free Printable Business Plan Sample Form (GENERIC)

    business plan template example

  5. Printable Business Plan Template

    business plan template example

  6. FREE 9+ Sample Business Plan Templates in Google Docs

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  5. Writing a business plan

  6. Restaurant business plan example


  1. Simple Business Plan Template (2024)

    This section of your simple business plan template explores how to structure and operate your business. Details include the type of business organization your startup will take, roles and ...

  2. 550+ Sample Business Plan Examples to Inspire Your Own

    The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea. The structure ditches a linear format in favor of a cell-based template.

  3. Business Plan Templates: 26 FREE Samples

    Consultant Business Plan Template . An example of a document outlining your strategy for launching or expanding your consulting firm is a Consultant Business Plan Template. The essential elements include a summary of the company, team, sector, rivals, target audience, and an operations and marketing strategy.

  4. How to Write a Simple Business Plan

    For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel, Microsoft Word, and Adobe PDF business plan templates.

  5. Free Simple Business Plan Templates

    Try Smartsheet for Free. In this article, we've compiled a variety of simple business plan templates, all of which are free to download in PDF, Word, and Excel formats. On this page, you'll find a one-page business plan template, a simple business plan for startups, a small-business plan template, a business plan outline, and more.

  6. Free editable and printable business plan templates

    561 templates. Create a blank Business Plan. Beige Aesthetic Modern Business Plan A4 Document. Document by Rise & Roar Design. Navy and Gray Modern Business Plan Cover Document. Document by Banuaa. Blue Modern Minimalist Startup Business Plan. Document by Maea Studio. Blue White Simple Business Plan Cover Page.

  7. How to Write a Business Plan: Guide + Examples

    Download a free one-page plan template to write a useful business plan in as little as 30-minutes. Explore over 500 real-world business plan examples from a wide variety of industries. Try the business planning and growth tool trusted by over 1-million business owners.

  8. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  9. Free Business Plan Template (2024)

    A faster way to plan. LivePlan is the #1 planning tool for over 1 million businesses. Create your business plan. Download a free business plan template in Google Doc, Microsoft Word, and PDF formats. Includes expert guidance to help fill out each section.

  10. 10 Free Business Plan Templates in Word, Excel, & ClickUp

    In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝. Download This Template. 6. ClickUp Lean Business Plan Template. ClickUp Lean Business Plan Template.

  11. 8 Free Business Plans Templates & Examples

    8 Free Business Plans Templates & Examples. Whether you're pitching a potential cofounder, investors, future employees, or accelators, these business plan templates will help you define your mission and sell your vision. Download free templates.

  12. Free Small Business Plan Templates

    Use this small business plan sample template to draft the subsections and headings of the contents of your plan. This template provides editable sample text that shows you how to organize and create a ready-to-be-implemented business plan. This sample template helps remove the guesswork of what to include in a small business plan.

  13. 24 of My Favorite Sample Business Plans & Examples For Your Inspiration

    8. Panda Doc's Free Business Plan Template. PandaDoc's free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

  14. 15+ Business Plan Examples to Help You Write Your Own

    The fashion business plan example and template above gives you multiple pages to explain in detail how your business model will work and what your target dates are for particular tasks. 11 One-Page Business Plan Example. Having an outlined plan for your business is an absolute must to have a prosperous business.

  15. 7 Business Plan Examples to Inspire Your Own (2024)

    7 business plan examples: section by section. The business plan examples in this article follow this example template: Executive summary. An introductory overview of your business. Company description. A more in-depth and detailed description of your business and why it exists. Market analysis.

  16. Free Business Plan Template For Small Businesses

    Download Wix's free business plan template. Creating a successful business plan is no easy feat. That's why we've put together a simple, customizable, and free-to-download business plan template that takes the guesswork out of getting started. Use it to create a new business plan or to refresh an existing one.

  17. Free business plan templates

    Powerful business plan templates. Plan for the future, no matter what your business plans are or the size of your business with these designs and templates. Whether it's just one big project or an entire organization's worth of dreams, these templates will keep you and your company on track from ideation to completion. Category.

  18. 400+ Business Plan Examples and Templates [2024 Download]

    Analyzing free business plan templates can help you optimize your executive summary to make it more brief, persuasive, and attention-grabbing. 8. Realizing What Works and What Doesn't. Analyzing industry-specific and real-life examples can help you determine what works best and what doesn't within your industry.

  19. 10-part business plan template and how write a business plan

    Leer en español. Whether you're a long-time business owner or starting to think about launching a business, to-do lists pile up fast, and determining how to write a business plan—much less following a business plan template—often feels overwhelming. But nearly 70% of business owners who have been there and done that recommend writing a business plan before starting a business.

  20. Business Plan Example and Template

    A business plan should be structured in a way that it contains all the important information that investors are looking for. Here are the main sections of a business plan: 1. Title Page. The title page captures the legal information of the business, which includes the registered business name, physical address, phone number, email address, date ...

  21. Download Free Business Plan Examples

    What You'll Get: A complete business plan Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours. A professional business plan template All 550 of our business plans are in the SBA-approved format that's proven to raise money from ...

  22. Business Planning & Financial Statements Template Gallery

    Template: Business Model Canvas. If writing a full business plan seems overwhelming, start with a one-page Business Model Canvas. Developed by Founder and CEO of Strategyzer, Alexander Osterwalder, it can be used to easily document your business concept. Download this template to fill out the nine squares focusing on the different building ...

  23. One-Page Business Plan

    Bring your business planning into one simple page with the One-Page Business Plan template. Clean, simple, and easy to navigate, this template streamlines your strategy, objectives, and action plans onto a single page. Customize it to reflect your brand and add your own content | Discover new ways to use Notion across work and life.

  24. Sample Pharmacy Business Plan

    A pharmacy business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document. The pharmacy business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your pharmacy as ...

  25. Trucking Business Plan PDF Example

    Trucking Business Plan PDF Example. Adam. February 28, 2024. Business Plan. Creating a comprehensive business plan is crucial for launching and running a successful trucking business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your trucking business's identity ...

  26. Free 30-60-90 Day Plan Template for Interviews

    How to Create a 90-Day Business Plan for Job Interviews. I recommend splitting your 90-day business plan into three sections: 0-30 days, 30-60 days, and 60-90 days. So we'll actually be creating a 30-60-90 day plan. We'll divide it into three periods, and you'll outline different goals and milestones for each of the first three months.

  27. Investment Business Plan. Free Presentation Template

    Simple Illustrated Investment Business Plan. Elevate your finance presentations with our vibrant, minimal illustrated slideshow template, designed specifically for finance professionals. This template is ideal for crafting compelling investment business plans, financial reports, and strategy pitches. Its colorful design not only captures ...

  28. Free Agriculture Sample Business Plan PDF + How to Write

    Your agriculture business plan doesn't need to be hundreds of pages—keep it as short and focused as you can. You'll probably want to include each of these sections: 1. Executive summary. An overview of your agriculture business, with a brief description of your products or services, your legal structure, and a snapshot of your future plans.

  29. Free Social Media Content Calendar

    This is the key problem with posting on the fly: it's time-consuming, tedious and reactive. But with a social media content calendar, you can unlock efficiencies in your workflow, plan ahead and fast-track the content creation process to get back to building your business sooner. 1. Save time by batching your social media content creation.