strategy creative writing

Writing Nestling

How To Improve Creative Writing (18 Effective Ways)

Embarking on the journey to improve one’s creative writing is like setting sail into an uncharted sea of boundless imagination and linguistic exploration.

Creative writing, a realm where words transform into vivid narratives, characters come to life, and emotions are painted across the pages, is a skill that thrives on constant growth and evolution.

In this guide, we will traverse the landscape of creative writing, delving into its various forms, mastering the craft, and unlocking the secrets to becoming a more skilled and imaginative writer.

Whether you’re a seasoned wordsmith seeking refinement or a budding writer just beginning your literary voyage, the path to improvement is a rich tapestry waiting to be woven, where inspiration knows no bounds, and storytelling becomes an art form.

So, fasten your literary seatbelt, for the journey to enhance your creative writing prowess is about to commence.

Table of Contents

How To Improve Creative Writing

To improve your creative writing skills, follow these steps:

Read Widely:

Read a diverse range of literature, including fiction, non-fiction, poetry, and different genres. This exposure will help you understand various writing styles and techniques.

Write Regularly:

Practice writing consistently. Set aside dedicated time each day or week to write. The more you write, the better you’ll become.

Expand Your Vocabulary:

Work on building a rich vocabulary. Learn new words, their meanings, and how to use them effectively in your writing.

Study Grammar and Punctuation:

A strong grasp of grammar and punctuation is essential. Review the rules and practice to avoid common mistakes.

Create a Writing Routine:

Establish a routine that works for you. Whether it’s early in the morning, late at night, or during lunch breaks, find your optimal writing time.

Outline Your Ideas:

Plan your writing in advance. Create outlines, mind maps, or notes to organize your thoughts before you start writing.

Set Writing Goals:

Define clear goals for your writing projects. Whether it’s completing a short story , novel, or a series of articles, having goals keeps you motivated.

Seek Feedback:

Share your work with peers, writing groups, or mentors. Constructive feedback helps you identify areas for improvement.

Revise and Edit:

Writing is rewriting. After you’ve completed a draft, revise and edit your work for clarity, coherence, and style.

Experiment with Style and Genre:

Don’t be afraid to try different writing styles and genres. Experimentation can help you discover your unique voice.

Read Aloud:

Reading your work aloud can help you catch errors, awkward phrasing, and improve the rhythm of your writing .

Be Observant:

Pay attention to the world around you. Observing people, places, and events can provide inspiration and authenticity to your writing.

Overcome Writer’s Block:

When you’re stuck, try free writing, brainstorming, or taking a break to refresh your creativity.

Stay Inspired:

Surround yourself with inspiring sources, whether it’s art, nature, music, or conversations. Inspiration can fuel your creativity.

Edit and Proofread:

Once you’ve completed your writing, thoroughly edit and proofread it for spelling, grammar, and punctuation errors.

Publish and Share:

Share your work through blogs, social media, or submit it to publications. Public sharing can provide valuable feedback and exposure.

Learn from Feedback:

Take feedback seriously and use it as a tool for improvement. Analyze critiques to enhance your writing skills.

Keep Learning:

Writing is an ongoing journey. Continuously seek to learn and grow as a writer by attending workshops, reading about writing, and experimenting with new techniques.

Remember, improving your creative writing skills takes time and dedication. Patience, persistence, and a willingness to learn are key to becoming a better writer.

Understanding Creative Writing

Understanding creative writing is like embarking on a journey into the boundless realm of imagination, where words become brushstrokes, painting the canvas of your mind with vivid worlds, complex characters, and emotions that dance off the page.

It’s a realm where you’re the architect of reality, bending the rules of ordinary language to conjure extraordinary stories that tickle the senses and stir the soul.

It’s about wielding the power of narrative to shape destinies, provoke thought, and make hearts skip a beat.

In the realm of creative writing, you’re both the magician and the audience, crafting spells with sentences that transport you and your readers to places unknown, unraveling mysteries, and exploring the infinite possibilities of human expression.

Different forms of creative writing

Creative writing encompasses a kaleidoscope of diverse forms, each a unique facet of the literary universe.

There’s the enchanting world of fiction, where novelists weave intricate plots and multidimensional characters that become your companions on thrilling adventures.

Poetry, a mesmerizing tapestry of words, paints vivid imagery and emotion in the concise space of a few lines.

Non-fiction is a realm of truth and authenticity, where writers illuminate reality with memoirs, essays, and journalistic narratives. Screenwriting brings storytelling to life on the silver screen, capturing the hearts and minds of audiences worldwide.

These forms are but a glimpse into the labyrinth of creative writing, where the only limit is the boundaries of one’s imagination.

Elements of creative writing

The elements of creative writing are the building blocks that breathe life into words , transforming them into vibrant stories.

At the heart of any creative work lies the intricate dance of plot, where conflicts and resolutions unfurl like a well-orchestrated symphony.

Characterization paints portraits of individuals, each with their own quirks and depths, making them unforgettable to the reader.

Setting, a crucial backdrop, provides the stage upon which these tales unfold, influencing moods and actions.

Themes thread through the narrative like a hidden river, adding depth and purpose, while style is the unique fingerprint of the author, infusing the work with their voice and perspective.

These elements, in concert, give creative writing its compelling complexity , inviting readers to embark on journeys that resonate with their hearts and minds.

Cultivating a Creative Mindset

Cultivating a creative mindset is akin to tending to the most wondrous of gardens—the garden of the imagination.

It’s about donning the gloves of curiosity and nurturing the seeds of inspiration, coaxing them to bloom into vibrant ideas that dance in the sun-dappled meadow of your thoughts.

In this garden, writer’s block withers under the warmth of persistence, and the weeds of self-doubt are plucked away with unwavering belief in your creative potential.

It’s a sanctuary where meditation and mindfulness are the water and sunlight, ensuring that the fruits of your imagination grow ripe and abundant.

In this verdant oasis, you are the creator and the caretaker, shaping the tapestry of your mind into a masterpiece of creativity that never ceases to blossom with new ideas.

Overcoming writer’s block

Overcoming writer’s block is like finding a hidden passage out of a labyrinth of your own thoughts. It’s the art of breaking free from the stranglehold of a blank page and transforming it into an open canvas.

Sometimes, the most formidable adversary is not the lack of ideas but the daunting prospect of beginning. To conquer this nemesis, one must navigate a myriad of techniques, from freewriting and brainstorming to changing the physical environment, in order to unearth the buried treasure of creativity within.

It’s a mental jigsaw puzzle where pieces of inspiration are scattered, and solving it involves patience, resilience, and sometimes simply allowing your mind to wander until it stumbles upon that elusive spark that will ignite your words.

Overcoming writer’s block isn’t just a battle won; it’s a gateway to the ever-expanding universe of storytelling, waiting to be explored with fervor and imagination.

Developing a writing routine

Developing a writing routine is akin to crafting a symphony out of the everyday humdrum. It’s the art of carving out sacred moments in the day, allowing the muse to speak amid the cacophony of life’s demands.

A writing routine is the scaffold that supports the architecture of creativity, providing the structure and discipline necessary for the magic of storytelling to flourish.

Whether it’s the first light of dawn or the stillness of midnight, these designated hours become the writer’s sanctuary, the place where the mind opens up like a treasure chest of ideas, and words flow like a river.

It’s in these moments of consistency that the craft evolves, enabling writers to hone their skills, unravel narratives, and beckon inspiration at will.

Ultimately, a writing routine is a personal ritual that weaves creativity into the fabric of daily existence, transforming the ordinary into the extraordinary, one word at a time.

Mastering the Craft

Mastering the craft of writing is like harnessing the mystical forces of language to conjure entire universes from the ink of your pen.

It’s a lifelong journey of delving into the labyrinth of words, where each sentence becomes a brushstroke, and every paragraph a brush dipped in the palette of emotions.

It’s an alchemical process, where you transmute raw ideas into literary gold, refining your art through an unending cycle of creation, revision, and relentless pursuit of perfection.

Every metaphor, every plot twist , and every character’s whisper becomes a note in the grand symphony of storytelling, where the crescendo is the moment you realize you’re not just a writer; you’re a sorcerer, weaving spells with every keystroke, capturing the hearts and minds of readers with the magic of your narrative.

Vocabulary and Language

Vocabulary and language are the enchanting threads that weave the tapestry of storytelling. A writer’s arsenal of words is akin to a painter’s palette, each word a unique hue that, when skillfully blended, creates vivid imagery and evokes powerful emotions.

A rich and varied vocabulary is the cornerstone of effective communication, allowing writers to express the nuances of thought and sentiment with precision and eloquence.

Language, on the other hand, is the vessel that carries these words, shaping the tone and rhythm of a narrative.

The beauty of this interplay lies in the writer’s ability to select the perfect word, the ideal phrase, and the most evocative metaphor, thereby sculpting a literary masterpiece that resonates with readers, captivating their senses, and transporting them to worlds of imagination and wonder.

In the realm of creative writing, vocabulary and language are the keys to unlocking the full spectrum of human experience and imagination.

Writing Techniques

Writing techniques are the chisels and brushes of the wordsmith, essential tools that sculpt and paint the narrative.

They encompass a spectrum of strategies that shape the flow and impact of a piece of writing. “Show, don’t tell” is the art of letting readers experience a story through sensory details and actions, fostering a deeper connection.

Crafting authentic dialogue breathes life into characters, allowing them to converse and reveal their personalities naturally.

The choice of point of view, whether first person, third person, or omniscient, defines the lens through which the reader perceives the tale.

These techniques, like a craftsman’s skills, enable writers to craft stories with finesse, immersing readers in vivid landscapes, relatable characters, and intricate narratives, making the written word a portal to realms of imagination and emotion.

Reading as a Writer

Reading as a writer is akin to peering behind the scenes of a magnificent stage production to witness the magic of storytelling in its purest form.

It’s a journey where the reader transforms into a literary detective, dissecting the prose, unraveling the plot, and examining the intricate brushstrokes of the author’s craft.

With each turn of the page, a writer learns the secret language of pacing, character development, and dialogue that is whispered through the text.

It’s an immersive masterclass that teaches the orchestration of tension, the symphony of foreshadowing, and the art of unveiling mysteries.

In this dual role of reader and writer, one discovers that every book is not just an escape but an invitation to the backstage, where the invisible threads of narrative manipulation are spun, inspiring the storyteller within to reach new heights and craft unforgettable tales.

Analyzing literature

Analyzing literature is akin to embarking on an archeological expedition into the layers of human expression and experience.

It’s a fascinating journey where each page holds the whispers of the past and the echoes of the author’s soul.

As one delves into the intricacies of a literary work, it’s like decoding a cryptic message, revealing the hidden treasures of symbolism, theme, and narrative structure.

Every word, sentence, and character becomes a clue in a grand puzzle, inviting you to explore the profound depths of the human psyche and society.

In the process of literary analysis, readers not only unearth the intellectual and emotional nuances of a text but also gain a profound appreciation for the artistry of the written word, for it is in these revelations that the alchemy of storytelling is unveiled, proving that literature is not merely ink on paper, but a mirror reflecting the intricate mosaic of human existence.

Learning from other authors

Learning from other authors is akin to a masterclass in the art of storytelling. It’s an exquisite journey of exploration, where you walk in the footsteps of literary giants, witnessing their genius unfold across the pages of their works.

These authors, like mentors from afar, offer invaluable lessons in character development, plot structure, and the delicate dance of language.

With each book you read, you glean insights into the diverse ways authors craft their narratives, be it the lyrical prose of one or the gripping dialogue of another.

Their stories serve as templates, guiding you in understanding the subtleties of storytelling, nurturing your creative instincts, and sparking that inner fire of inspiration.

In the pages of their books, you find not just tales, but the wisdom of those who have paved the way, ready to illuminate your path as you embark on your own journey of writing.

Building a personal library

Building a personal library is like assembling a treasury of knowledge, imagination, and soul. Each book, lovingly arranged on the shelves, is a passport to different worlds, eras, and minds.

It’s a sanctuary where you can escape the mundane and embark on an endless odyssey of exploration, enlightenment, and enchantment. Your personal library becomes a reflection of your intellectual curiosity and passions, a curated collection of stories and wisdom that have resonated with you.

Beyond the tangible beauty of bound pages, it’s a space where you can seek refuge, inspiration, and solace.

In this haven, books aren’t just inanimate objects; they are the keepers of dreams, mentors, and the compass that guides you on your own creative journey, whispering their stories and secrets, ready to be discovered anew each time you open their pages.

Research and Fact-Checking

Research and fact-checking are the unsung heroes of the writer’s craft, the secret agents who ensure that the tapestry of fiction and the canvas of non-fiction remain unblemished by errors.

Like intrepid explorers, writers embark on quests for knowledge, sifting through archives, traversing the corridors of history, and plumbing the depths of the digital ocean.

Fact-checking is the lighthouse that guards against the treacherous cliffs of misinformation, ensuring that the narratives we weave are anchored in truth.

It’s not just a scholarly pursuit; it’s the alchemy that transforms a story from mere entertainment into a portal to the worlds, cultures, and ideas it seeks to represent.

In the realm of research, writers become detectives, unearthing secrets, unmasking mysteries, and painting the scenery with the vivid strokes of authenticity.

Without this duo, the magic of storytelling would lose its luster, and readers would be adrift in a sea of uncertainty.

Importance of accuracy in creative writing

The importance of accuracy in creative writing cannot be overstated, for it is the cornerstone upon which the credibility and resonance of a narrative are built.

While creativity allows us to conjure imaginary realms and characters, these creations must find their roots in a foundation of truth.

Factual accuracy in the details of a story, whether it’s historical, scientific, or cultural, lends authenticity to the narrative, enriching the reader’s experience by making the fictional world feel tangible and relatable.

Inaccuracies can disrupt the suspension of disbelief, pulling readers out of the story, and eroding the trust they place in the author.

Moreover, for works that explore complex themes or socio-cultural issues, accuracy is paramount in promoting understanding and empathy.

By upholding the value of accuracy, creative writing can reach its full potential, becoming a powerful vessel for both entertainment and enlightenment.

Finding Your Voice

Finding your voice in the vast wilderness of creative expression is like discovering a hidden gem within your own soul.

It’s not just about words; it’s the symphony of your thoughts, your emotions, and the unique cadence of your experiences coming to life on the page. Your voice is the compass that guides you through the labyrinth of creativity, allowing you to navigate the realms of storytelling with authenticity.

It’s a fingerprint that distinguishes your work from the rest, making your narratives resonate with a singular, unforgettable resonance.

Finding your voice is not just a revelation; it’s a journey of self-discovery, an ongoing exploration of who you are and how you want to connect with the world through the magic of words.

It’s the moment when you realize that your voice, unlike any other, is the key to unlocking the hearts and minds of your readers, inviting them to explore the world as you see it and share in the emotions that define your unique narrative.

Personal style and uniqueness

Personal style and uniqueness in writing are the vibrant colors that distinguish an artist’s canvas from all others.

Your writing style is the echo of your personality , your perspective, and the experiences that shape you. It’s the idiosyncratic rhythm of your sentences, the selection of words that resonate with your soul, and the peculiar nuances that define your narrative fingerprint.

Embracing your uniqueness is not a departure from the norm but a celebration of individuality, an affirmation that your voice is unlike any other.

In a world filled with words, it’s your personal style that makes your work stand out, inviting readers to explore the world through your eyes and experience the emotions that pulse through your stories.

Your style is your signature, and your uniqueness is the spark that ignites the literary world, reminding us that in the realm of creativity, diversity is the catalyst for innovation and the source of endless inspiration.

Authenticity in storytelling

Authenticity in storytelling is the golden thread that weaves a powerful connection between the writer and the reader.

It’s the unwavering commitment to truth, not in the factual sense, but in the emotional and human sense. Authentic storytelling dares to venture into the raw, unvarnished corners of the human experience, revealing vulnerability, joys, struggles, and complexities with unapologetic honesty.

It acknowledges the imperfections of characters, the messiness of life, and the ambiguity of morality.

Authenticity in storytelling is the bridge that allows readers to see themselves in the characters and situations, to empathize, to confront their own truths, and to resonate with the essence of the narrative.

It’s a reminder that, in the world of storytelling, the most profound impact is often not achieved through escapism but through a mirror reflecting the truth of our shared humanity, inviting us to explore, understand, and embrace the beautifully imperfect mosaic of human existence.

Overcoming Challenges

Overcoming challenges is akin to harnessing the fiery spirit of a phoenix, rising from the ashes of adversity with newfound strength and resilience.

It’s the grand adventure of our lives, where obstacles are not roadblocks but stepping stones towards personal growth and transformation.

Challenges are the litmus test of character, the forge where determination is tempered, and where the human spirit finds its true mettle.

In the face of these trials, we discover untapped reserves of courage, creativity, and perseverance that we never knew existed.

Like intrepid explorers charting uncharted territories, we boldly face the unknown, seeking not just victory but self-discovery, for it is in the crucible of challenges that our true potential is revealed, and we emerge as the heroes of our own stories.

Publishing and Sharing Your Work

Publishing and sharing your work is like setting a fleet of paper boats adrift on the vast sea of human connection.

It’s the culmination of the creative journey, where words born in the depths of your imagination finally take flight, finding their way into the hearts and minds of readers around the world.

It’s not just about self-expression; it’s the bridge that unites creators with an audience eager to embark on the emotional and intellectual voyages they’ve crafted.

Sharing your work is an act of courage and vulnerability, inviting both praise and criticism, but it’s also an affirmation that your voice is worthy of being heard.

It’s the act of extending a hand to others, saying, “Come, join me on this journey,” and allowing your stories to become a part of the tapestry of the human experience.

In the realm of publishing and sharing, you become a storyteller not just for yourself but for the world, weaving connections, igniting conversations, and leaving an indelible mark on the shared narrative of humanity.

Traditional vs. self-publishing

The choice between traditional and self-publishing is a crossroads that writers often face, each path offering its own set of opportunities and challenges.

Traditional publishing, akin to the majestic gates of a literary castle, can provide the author with the validation and resources of an established publishing house, offering professional editing, cover design, and broad distribution networks.

It opens doors to bookstores and literary awards, but it also demands patience and perseverance in the face of stringent gatekeepers. Self-publishing, on the other hand, is the democratization of literature, an open road that allows authors to take the reins of their creative destiny.

It offers control and speed of publication but requires authors to take on multiple roles, from editing to marketing.

Ultimately, the decision hinges on individual goals and preferences, as each path holds the promise of sharing stories with the world, whether under the watchful eye of a traditional publisher or the entrepreneurial spirit of self-publishing.

Continuing Education

Continuing education is the compass that keeps the writer’s journey ever-advancing. It’s the symphony of growth in a world that constantly whispers new stories and knowledge.

Imagine it as an uncharted library, where each book holds the key to unlock a new realm of understanding, and each workshop or course is an invitation to dance with different writing techniques.

It’s not just about honing existing skills; it’s about unfurling new horizons and uncovering hidden treasures in the treasure chest of literary prowess.

Continuing education is the echo of the writer’s heartbeat, a reminder that the world of words is boundless and ever-evolving, and that within its embrace, the writer can continue to explore, learn, and craft stories that leave an indelible mark on the literary landscape.

Frequently Asked Questions (FAQ) about How To Improve Creative Writing

What is creative writing, and why is it important to improve this skill.

Creative writing is the art of crafting original and imaginative stories , poems, or prose. It’s important to improve this skill because it not only enhances your ability to express yourself but also unlocks the door to a world of creativity, enabling you to engage and captivate readers.

How can I overcome writer’s block and boost my creativity?

Overcoming writer’s block can be achieved through various techniques like free writing, mind mapping, or changing your writing environment. To boost creativity, consider practicing mindfulness, exploring new experiences, and cultivating a daily writing routine.

What are some effective strategies for improving my vocabulary and language skills?

Expanding your vocabulary can be done by reading widely, using a thesaurus, and playing word games. To enhance language skills, study grammar and syntax, experiment with different writing styles, and immerse yourself in literature.

What are some common writing techniques to improve the quality of my creative writing?

Common writing techniques include “show, don’t tell,” crafting compelling dialogue, and mastering point of view. These techniques help to make your storytelling more engaging and immersive.

How can I find my unique voice as a writer?

Finding your unique voice involves experimenting with different writing styles, embracing authenticity, and understanding that your individual perspective is your greatest asset. It’s about being true to yourself and your experiences.

What’s the importance of reading as a writer, and how can I analyze literature effectively?

Reading exposes you to different writing styles and genres, helping you learn and grow as a writer. Effective analysis of literature involves examining themes, characters, and symbolism, and considering the author’s use of language and narrative structure.

What are the differences between traditional publishing and self-publishing, and how do I decide which is right for me?

Traditional publishing involves working with established publishing houses, while self-publishing allows you to independently release your work. The choice depends on your goals, the level of control you want, and your willingness to handle aspects like marketing and distribution.

How can I ensure the accuracy of my work, especially when writing about real-world facts and details?

To ensure accuracy, research extensively using reliable sources, fact-check rigorously, and consider seeking feedback from experts in the field you’re writing about.

What’s the role of continuing education in improving creative writing, and where can I find resources for it?

Continuing education helps you stay updated with the latest writing trends and hone your skills . You can find resources through writing workshops, online courses, writing groups, and literary events.

How do I deal with writer’s rejection and criticism constructively, and stay motivated in my writing journey?

Dealing with rejection and criticism involves developing resilience, learning from feedback, and keeping your passion for writing alive. Staying motivated can be achieved by setting goals, celebrating small wins, and surrounding yourself with a supportive writing community.

In the realm of creative writing, the journey to improvement is an endless odyssey, an ever-evolving expedition into the limitless depths of imagination and language.

It’s a path that weaves through the intricacies of plot, character, and style, as well as the nuances of authenticity and self-expression. Whether you are a seasoned wordsmith or a budding writer, the pursuit of creative excellence is a lifelong commitment to self-discovery, growth, and storytelling.

As you navigate the labyrinth of writer’s block, craft your unique voice, and refine your skills, remember that creative writing is not merely a craft; it’s a journey of self-expression, a gateway to new worlds, and a conduit for shared experiences.

So, pen in hand and heart afire, continue to embark on this voyage, for it is through the continuous exploration of your own creative depths that you will not only improve your writing but leave an indelible mark on the world of literature.

Your story is waiting to be told, and the pen is your magic wand, the world your canvas.

Happy writing !

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15 Best Writing Strategies With Examples

When you’re a writer , you need to know the best strategies to get your reader’s attention and hold onto it.

The goal is to get them hooked on your content, so they’ll want to read more.

Only then can you cultivate a relationship that serves you both.

So, how do you do that (without actually hypnotizing them)?

You learn different writing strategies, applied to advantage by the pros, and work on making them your own. 

The first question to answer is, “What is a writing strategy?”  

What Are the Different Types of Writing Strategies?

1. start with a strong hook. , 2. give your opening paragraph a strong sense of direction. , 3. be authentic in every sentence. , 4. create a reader avatar. , 5. create an outline. , 6. have fun with it. , 7. start a dialogue with your reader. , 8. get time on your side. , 9. prioritize clarity. , 10. break it up with visuals. , 11. put your reader to the test., 12. dazzle them with surprising facts. , 13. add interesting quotes from authorities in the field. , 14. ask questions to get your readers thinking , 15. tell your reader a story. , which writing strategies will you use.

A strategy is a general plan — or set of plans — you make to achieve a goal.

So, a writing strategy involves tactics you use to ensure your writing meets the goals you’ve set for it. 

Your number one goal is to capture and hold onto your reader’s interest. Your related goals will depend on the overall purpose of your writing: 

• To sell something (and make money)
• To motivate your reader to do something
• To evoke an emotional response (pathos, anger, levity, etc.)

While the reason for your writing goal can vary, the goal itself does not. And the sooner you learn how to put the following 15 writing strategies into practice, the sooner your audience will grow. 

15 Writing Strategies with Examples 

No doubt, you’ve already become familiar with some of these time-tested examples of writing strategies. It’s what you don’t (yet) know that can hold you back and limit your influence. 

That’s about to change. 

Your first sentence should hook your reader and make them curious enough to read the second sentence, which should lead them irresistibly to the third, and so on. 

That first sentence should grab hold of their interest and get them thinking, “I need to know what will come next.” Your entire opening hook doesn’t have to consist of one sentence, but a few sentences at most should suffice to get under your reader’s skin. 

Strong hooks can include any of the following: 

• Probing or rhetorical questions
• Anecdotes 
• Bold claims

Example: 

“Did you know every year the amount of garbage we toss into the ocean is three times the weight of fish caught?” (statistic)

Your first paragraph should clearly communicate the direction of your piece. And it should give the reader a reason to care about it. They should want to know more and feel compelled to see what you’ll reveal. Give them a reason to feel invested. 

Otherwise, they might bookmark your page to “save it for later,” but we all know what that usually means. It’s the internet version of walking away. 

“As a lifelong crabber (that is, one who catches crabs, not a chronic complainer), I can tell you that anyone who has patience and a great love for the river is qualified to join the ranks of crabbers. However, if you want your first crabbing experience to be a successful one, you must come prepared.”

– (Mary Zeigler, “How to Catch River Crabs” )

Come as you are. This is not a place to show off or pretend to be someone else. Try to trick your reader, and they’ll most likely leave and never return. So, ix-nay on the bait and switch. Put yourself in the reader’s shoes and give them what you know they would want. 

Be genuine, and show that you care as much about their time as you do about yours. 

“I haven’t wanted to call myself a functional alcoholic . For just a second, the word “functional” makes it easier to accept the word that comes after it. 

“Then the reality hits: I’m not as functional as I’d like to think. And being an alcoholic means having to give up alcohol….”

Design an ideal reader based on what you know — including demographic info (married/single, age range, interests, culture, politics, geographical area). Then write as if addressing a respected friend. 

Don’t assume your reader can’t figure stuff out, but don’t use ten-dollar words when one-dollar words will do. Write the way you would talk in a friendly conversation. 

Ideal reader Alexis is a health-conscious socialite in her mid-twenties. Her interests include public relations, fashion, and social media (mainly Instagram). She reads to stay well-informed about things that matter to her. She’s visually oriented. Her dream is to work in New York as a successful public relations professional.

The easiest way to make sure you make all your points in a logical, easy-to-follow manner is to start with an outline, breaking down your work into smaller, more focused sections. Use your outline to plan your subheadings and brainstorm content ideas.

As you add content, you can connect each thought, making every sentence earn its place and respect its neighbors to ensure each thought flows effortlessly to the next. 

I. Why soy candles are healthier than paraffin. 

• All natural (no toxic chemicals)
• Supports U.S. soy farmers 
• Cleaner, cooler burn with less soot

II. 5 Best Sources of Ethically-Made Soy Candles

III. 3 Candle-Making Charities That Support Women

If you’re not all that interested in what you’re writing, your reader will pick up on that. Boredom is contagious. The good news? The opposite is even more so. Find something to love about what you’re writing, and your reader will feel your excitement and lean in. 

The more fun you have with the writing, the more your audience will enjoy reading it. 

Examples: 

• Include a fun, illustrative bit of dialogue. 
• Paint a (word) picture your reader will want to be a part of. 
• Lead with the thing that excites you (an interesting bit of news, etc.)

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11 Creative Writing Exercises To Awaken Your Inner Author

Remember that bit about seeing your reader as a respected friend? The more you see your article or blog post as a friendly conversation with your reader, the easier (and more fun) it will be to write, and the more invested you’ll feel in being as helpful as possible. 

Imagine a friendly, animated dialogue with your ideal reader and write as you hear the words in your head. 

Example:  

“I’m glad you’re here. I have so many questions! First, I have to ask, how do you feel about zombie fiction? I have a theory, and you can tell me if I’m wrong. 

“For starters, I’ll make the bold guess that if you’re reading this blog, you’re not into the gory, graphic zombie violence some shows glory in. In fact, I’m willing to bet you’re more of an I Zombie fan. Because you’re not an all-or-nothing thinker.

“Here’s where I’m going with this…”  

It can only benefit you to address timely issues that matter to your reader. If you’re writing about a subject that’s dominating the headlines, put your own creative spin on it to make it stand out. What can you bring to the subject that few or no one else can? 

Make the subject more personal to your reader, and your content will be timeless. 

“It’s happened! The results of the 2020 election are finally in, and people around the world (not to mention over half the U.S. population) are celebrating, crying tears of relief, and dancing in the streets for joy. 

“So, what comes next? Specifically, what comes next for you? ” 

Know your message and express it with clarity, simplicity, and elegance. Every thought should be organic, and every sentence’s meaning should be unmistakable. Confuse your reader, and they’re far more likely to stop reading and move on. 

Don’t make them work to decipher what you’re trying to say. It’s not their job. 

Examples of strategies for writing with clarity:

• Know your message, and write with intention.
• Know your audience and speak their language.
• Define your (unfamiliar) terms. 
• Use your punctuation wisely (especially commas). 
• Use strong , active, and carefully-chosen verbs. 

If all you’re giving your reader is a long succession of paragraphs with some subheads thrown in, consider adding some relevant visuals — images, graphs, infographics, tables, diagrams, etc. Give their brain a brief but meaningful eye-candy break. 

By varying the delivery of helpful information, you hit “refresh” on their attention and keep them curious. 

Examples of effective visuals:  

• Infographics or diagrams to visually illustrate your points
• Images that set the mood and make your content more relatable
• Graphs and tables to show organized and relevant data. 

Include an interesting quiz/test for your reader to take, with a result they can share. Give them a chance to test their knowledge while they learn something new. Quizzes that give them a result they can feel good about and make your content more memorable. 

Challenge your reader with questions that make them think, and they’re more likely to respect and remember you. 

Examples of quiz ideas: 

“How compatible are you and your partner?”

“How much do you know about climate change?” 

“What crystals are best for your personality?” 

Throw in some juicy facts to make your readers think, “Wow! I didn’t know that.” Keep them short and easy to remember and make sure they add value to your whole piece. It should feel organic — not like it came out of nowhere. 

Your reader shouldn’t have to wonder if they accidentally clicked on a different link. 

• Surprising statistics about bullying to reconsider “zero-tolerance” policies. 
• The truth about “German” chocolate cake in a post on a beloved family recipe.
• Daniel Radcliffe’s allergy to his Harry Potter glasses in a post on unusual allergies. 

Quotes from well-known authorities can add credibility to your piece if it bolsters one of the points you’re making. Depending on your quote choice, It can also add a touch of humor or pathos to draw your reader in and encourage a stronger connection. 

A short, powerful quote can make your work more memorable by association.  

• Shocking or funny quotes from famous authors in a post on the creative process. 
• Quotes from famous fictional sleuths in a post about cozy mysteries.
• Quotes from disgruntled politicians in a post about running for office. 

Another way to make your reader feel more invested in what they’re reading is to ask them questions about something that matters to them. 

Get them thinking about the answer, and they’ll be more likely to feel a need to answer it or find the answer in what you’ve written. And if your answer satisfies them, or if their own answer leads to other meaningful discoveries, they’re likely to come back for more. 

• Questions about your reader’s writing process in a post on the same. 
• Questions on your reader’s biggest fears in a post about anxiety
• Questions on favorite scents and related memories in a post about candles.

Everyone loves a good story . Introduce a compelling story early on in your post (or chapter), and your reader is much more likely to keep reading. Your story should closely relate to the rest of your content, so it can communicate useful information while it entertains your audience. Keep it short, relevant, and memorable. 

• A brief fable that teaches a moral lesson
• A brief story from your past that illustrates a point you’re trying to make
• A short, funny story that leads to a surprising revelation

Now that you’re more familiar with the 15 best writing strategies, how will this change the way you write from now on? What strategies will you implement in your next project? 

The best part about using these strategies is their potential for making the writing itself more enjoyable and fulfilling for you — as well as more engaging for your reader. 

May your skill and influence grow as you put these strategies to work. 

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How to Teach Creative Writing | 7 Steps to Get Students Wordsmithing

“I don’t have any ideas!”

“I can’t think of anything!”

While we see creative writing as a world of limitless imagination, our students often see an overwhelming desert of “no idea.”

But when you teach creative writing effectively, you’ll notice that  every  student is brimming over with ideas that just have to get out.

So what does teaching creative writing effectively look like?

We’ve outlined a  seven-step method  that will  scaffold your students through each phase of the creative process  from idea generation through to final edits.

7. Create inspiring and original prompts

Use the following formats to generate prompts that get students inspired:

• personal memories (“Write about a person who taught you an important lesson”)
• imaginative scenarios
• prompts based on a familiar mentor text (e.g. “Write an alternative ending to your favorite book”). These are especially useful for giving struggling students an easy starting point.
• lead-in sentences (“I looked in the mirror and I couldn’t believe my eyes. Somehow overnight I…”).
• fascinating or thought-provoking images with a directive (“Who do you think lives in this mountain cabin? Tell their story”).

Don’t have the time or stuck for ideas? Check out our list of 100 student writing prompts

6. unpack the prompts together.

Explicitly teach your students how to dig deeper into the prompt for engaging and original ideas.

Probing questions are an effective strategy for digging into a prompt. Take this one for example:

“I looked in the mirror and I couldn’t believe my eyes. Somehow overnight I…”

Ask “What questions need answering here?” The first thing students will want to know is:

What happened overnight?

No doubt they’ll be able to come up with plenty of zany answers to that question, but there’s another one they could ask to make things much more interesting:

Who might “I” be?

In this way, you subtly push students to go beyond the obvious and into more original and thoughtful territory. It’s even more useful with a deep prompt:

“Write a story where the main character starts to question something they’ve always believed.”

Here students could ask:

• What sorts of beliefs do people take for granted?
• What might make us question those beliefs?
• What happens when we question something we’ve always thought is true?
• How do we feel when we discover that something isn’t true?

Try splitting students into groups, having each group come up with probing questions for a prompt, and then discussing potential “answers” to these questions as a class.

The most important lesson at this point should be that good ideas take time to generate. So don’t rush this step!

5. Warm-up for writing

A quick warm-up activity will:

• allow students to see what their discussed ideas look like on paper
• help fix the “I don’t know how to start” problem
• warm up writing muscles quite literally (especially important for young learners who are still developing handwriting and fine motor skills).

Freewriting  is a particularly effective warm-up. Give students 5–10 minutes to “dump” all their ideas for a prompt onto the page for without worrying about structure, spelling, or grammar.

After about five minutes you’ll notice them starting to get into the groove, and when you call time, they’ll have a better idea of what captures their interest.

Did you know? The Story Factory in Reading Eggs allows your students to write and publish their own storybooks using an easy step-by-step guide.

4. Start planning

Now it’s time for students to piece all these raw ideas together and generate a plan. This will synthesize disjointed ideas and give them a roadmap for the writing process.

Note:  at this stage your strong writers might be more than ready to get started on a creative piece. If so, let them go for it – use planning for students who are still puzzling things out.

Here are four ideas for planning:

Graphic organisers

A graphic organiser will allow your students to plan out the overall structure of their writing. They’re also particularly useful in “chunking” the writing process, so students don’t see it as one big wall of text.

Storyboards and illustrations

These will engage your artistically-minded students and give greater depth to settings and characters. Just make sure that drawing doesn’t overshadow the writing process.

Voice recordings

If you have students who are hesitant to commit words to paper, tell them to think out loud and record it on their device. Often they’ll be surprised at how well their spoken words translate to the page.

Write a blurb

This takes a bit more explicit teaching, but it gets students to concisely summarize all their main ideas (without giving away spoilers). Look at some blurbs on the back of published books before getting them to write their own. Afterward they could test it out on a friend – based on the blurb, would they borrow it from the library?

3. Produce rough drafts

Warmed up and with a plan at the ready, your students are now ready to start wordsmithing. But before they start on a draft, remind them of what a draft is supposed to be:

• a work in progress.

Remind them that  if they wait for the perfect words to come, they’ll end up with blank pages .

Instead, it’s time to take some writing risks and get messy. Encourage this by:

• demonstrating the writing process to students yourself
• taking the focus off spelling and grammar (during the drafting stage)
• providing meaningful and in-depth feedback (using words, not ticks!).

Reading Eggs also gives you access to an ever-expanding collection of over 3,500 online books!

2. share drafts for peer feedback.

Don’t saddle yourself with 30 drafts for marking. Peer assessment is a better (and less exhausting) way to ensure everyone receives the feedback they need.

Why? Because for something as personal as creative writing, feedback often translates better when it’s in the familiar and friendly language that only a peer can produce. Looking at each other’s work will also give students more ideas about how they can improve their own.

Scaffold peer feedback to ensure it’s constructive. The following methods work well:

Student rubrics

A simple rubric allows students to deliver more in-depth feedback than “It was pretty good.” The criteria will depend on what you are ultimately looking for, but students could assess each other’s:

• use of language.

Whatever you opt for, just make sure the language you use in the rubric is student-friendly.

Two positives and a focus area

Have students identify two things their peer did well, and one area that they could focus on further, then turn this into written feedback. Model the process for creating specific comments so you get something more constructive than “It was pretty good.” It helps to use stems such as:

I really liked this character because…

I found this idea interesting because it made me think…

I was a bit confused by…

I wonder why you… Maybe you could… instead.

1. The editing stage

Now that students have a draft and feedback, here’s where we teachers often tell them to “go over it” or “give it some final touches.”

But our students don’t always know how to edit.

Scaffold the process with questions that encourage students to think critically about their writing, such as:

• Are there any parts that would be confusing if I wasn’t there to explain them?
• Are there any parts that seem irrelevant to the rest?
• Which parts am I most uncertain about?
• Does the whole thing flow together, or are there parts that seem out of place?
• Are there places where I could have used a better word?
• Are there any grammatical or spelling errors I notice?

Key to this process is getting students to  read their creative writing from start to finish .

Important note:  if your students are using a word processor, show them where the spell-check is and how to use it. Sounds obvious, but in the age of autocorrect, many students simply don’t know.

A final word on teaching creative writing

Remember that the best writers write regularly.

Incorporate them into your lessons as often as possible, and soon enough, you’ll have just as much fun  marking  your students’ creative writing as they do producing it.

Need more help supporting your students’ writing?

Read up on  how to get reluctant writers writing , strategies for  supporting struggling secondary writers , or check out our huge list of writing prompts for kids .

Watch your students get excited about writing and publishing their own storybooks in the Story Factory

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11 Creative Writing Techniques

Learn how to add pizzazz to any type of writing.

The articles below show you how to use creative writing tools in fiction or non-fiction. Each article features a series of examples so it becomes easier to apply the technique.

List of creative writing techniques

Click the links below to go to a specific section:

Personification

Show don’t tell

Repetition in writing

Contrast in writing

The rule of three in writing

Parallelism

1. Metaphors

Learn how to use metaphors and get inspired by these examples …

Learn how to use metaphors >>

Metaphor examples >>

Get inspired by over 10 simile examples by various authors …

Simile examples >>

3. Analogies

Get inspired by these analogy examples …

Analogy examples >>

Improve your writing style

Learn how to write better and find your voice. Get free writing tips in your inbox.

Get free writing tips >>

Get inspired by these imagery examples …

Imagery examples >>

5. Personification

Learn how to use personification to make your writing sparkle …

Personification examples >>

6. Show don’t tell

Get inspired by these examples of “show, don’t tell” …

Show don’t tell examples >>

7. Repetition in writing

Get inspired by these examples of word repetition …

Examples of repetition in writing >>

8. Contrast in writing

Discover how to use contrast in your writing …

Examples of contrast in writing >>

9. The rule of 3 in writing

Get inspired by these examples of the rule of 3 …

The rule of 3 in writing >>

10. Parallelism in writing

Get inspired by these examples of the parallelism …

Parallelism examples >>

11. Switch the point of view (POV)

Discover how to switch the point of view …

Point of view examples >>

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Creative writing examples

Learn how to inject creativity in any writing.

Creative writing exercises

Try these exercises to add a touch of creativity to your writing.

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• 7 Techniques from Creative Writing You Can Use to Improve Your Essays

You wouldn’t have thought that essays have much in common with creative writing.

You should also read…

• How to Improve Your English Writing Skills
• How to Write Dazzlingly Brilliant Essays

Creative writing, by definition, involves being ‘creative’: making things up, letting your imagination run wild. Essays are about being factual and objective, communicating ideas and arguments in the clearest way possible and attempting to enhance the reader’s knowledge, rather than their imagination. But while the literary devices and colourful tales we associate with creative writing are indeed out of place in an essay, these two very different kinds of writing actually have a few similarities. Above all, they’re both meant to be read by other people, and that means that they need to sustain the reader’s interest. So, are there any writing techniques you can borrow from creative writing to help make your essays more interesting and original? Yes there are, and in this article, we’re going to show you how. Before we start, if you’re interested in attending a summer school to help develop these skills , click the link.

1. Think about your reader

With creative writing, as with any kind of writing, your reader is your most important consideration. You need to know and understand whom you’re writing for if you’re to do a good job of keeping them interested. Let’s think for a moment about the kind of person you’re writing for when you’re writing an essay and what you need to do to write specifically for them:

• Teachers or university lecturers – they’re going to be marking your essay, so it needs to answer the question effectively.
• They’ve set the question and they probably have a pretty good idea of how you’re going to answer it – so be original and unpredictable; catch them by surprise with an unusual approach or structure.
• They’re going to be reading many other responses to the same question – so they may well be bored by the time they get to yours. Keep them interested!
• They’re probably going to be pressed for time – so they won’t have time to reread badly written passages to try to understand what you’re getting at. Keep your writing easy to read, succinct and to the point.

What all these points boil down to is the importance of keeping your reader interested in what you have to say. Since creative writing is all about holding the reader’s interest, there must be some lessons to be learned from it and techniques that can be applied within the more limited style constraints of the academic essay. We’ll now turn to what these are.

2. Three-act structure

The three-act structure is a writing device used extensively in modern writing, including for film and television dramas. These ‘acts’ aren’t as distinct as acts in a play, as one follows seamlessly on from another and the audience wouldn’t consciously realise that one act had ended and another began. The structure refers to a plotline that looks something like this:

• Set-up – establishes the characters, how they relate to each other, and the world they inhabit. Within this first ‘act’, a dramatic occurrence called an ‘inciting incident’ takes place (typically around 19 minutes into a film) involving the principal character. They try to deal with it, but this results in another dramatic occurrence called a ‘turning point’. This sets the scene for the rest of the story.
• Confrontation – the turning point in the previous ‘act’ becomes the central problem, which the main character attempts to resolve – usually with plenty of adversity thrown their way that hampers their efforts. In a murder mystery, for example, this act would involve the detective trying to solve the murder. The central character – with the help of supporting characters – undergoes a journey and develops their knowledge, skills or character to a sufficient degree to be able to overcome the problem.
• Resolution – the climax of the story, in which the drama reaches a peak, the problem is overcome, and loose ends are tied up.

This structure sounds all very well for made-up stories, but what has it got to do with essay-writing? The key similarities here are:

• The central argument of your essay is the equivalent of the main character.
• The essay equivalent of the set-up and resolution are the introduction and conclusion.
• The inciting incident in an essay encourages you to get to the point early on in the essay.
• The equivalent of character development in the second act is developing your argument.
• The equivalent of the supporting characters is the evidence you refer to in your essay.

So, applying the three-act structure to an essay gives you something like this:

• Set-up – the introduction. This establishes what you’re talking about, setting the scene. The ‘inciting incident’ could be the introduction of evidence that contradicts a common theory, or the highlighting of a central disagreement in how something is interpreted.
• Confrontation – you discuss the different problems surrounding the topic you’re writing about. You develop the argument using various bits of evidence, moving towards an overall conclusion.
• Resolution – the conclusion. You summarise and resolve the argument with your own opinion, by coming down on one side or the other, having weighed up the evidence you’ve discussed. You could perhaps tie up loose ends by offering an alternative explanation for evidence that doesn’t sit with your conclusion.

Using this structure keeps you focused on the central point, and stops you from waffling, because everything you write is working towards resolving your argument. The use of the inciting incident in the first ‘act’ encourages you to get to the point early on in your essay, thereby keeping the reader interested. The principles of good plot-writing are centred around the connection between different events that show cause and effect, and this central tenet of the three-act structure has obvious parallels with the way in which essays work through presenting evidence in support of arguments.

3. An attention-grabbing opening

An oft-spouted piece of advice in creative writing is to use an attention-grabbing opening. One way of doing this is to start with a ‘flashback’, which could disrupt the chronology of events by transporting the reader directly back to the midst of the action, so that the story begins with maximum excitement. In a murder mystery, for instance, the writer might skip a slow build-up and instead use the murder itself to form the opening of the novel, with the rest of the story charting the efforts of the detective to uncover the perpetrator and perhaps telling the events prior to the murder in a series of flashbacks. The same principle can be applied to essays, though it’s easier to use in some subjects than others. To take an example, let’s say you were writing about how the First World War started. Rather than building up slowly with the various factors, an attention-grabbing opening could (briefly) describe the drama of the Battle of the Somme, perhaps citing some statistics about the number of men involved and killed, and quoting some war poetry about the horrors faced by the soldiers on the Front Line. Then, to introduce the purpose of the essay and launch into your argument about what started the war, a phrase such as, “It seems hard to imagine that all this began with…”. Alternatively, a rhetorical question: “But how did these tens of thousands of soldiers end up in the mud and horror of trench warfare? The story begins several years earlier, with…” It may not be the standard way of writing an essay, but you’ll certainly score points for originality and perhaps ruffle a few feathers.

4. Extended metaphors

Creative writing often makes use of extended metaphors. For example, when Shakespeare wrote the passage in Romeo and Juliet referring to “It is the East, and Juliet is the sun!” he was using an extended metaphor. With this in mind, it’s time to revisit a point we made in a previous article about writing more original essays , in which we argued that, rather than battling on with trying to explain a complex concept in a straightforward way, it might be easier to use an analogy to convey the meaning by drawing comparisons, which people find easier to understand. A metaphor is a kind of analogy, so the similarities with creative writing are strong here. In our previous article we used the example of radioactive decay. An analogy for this is the pressure with which water escapes from a hole in a bucket. It does so exponentially, just as radioactive substances decay exponentially. In both instances, the rate of a consumptive process depends on how much there is left of whatever is being depleted, which results in an exponential rate of decay. This concept is so much easier to explain using the analogy of water flowing from a hole in a bucket, as you give your reader something familiar to visualise in order to explain a concept with which they are unfamiliar.

5. Interesting details about setting and location

Another way of keeping your reader interested is to bring your essay to life with details about setting and location, just as creative writers do. Essays can become quite dry if you focus solely on the academic problems, but you can make them more interesting by peppering them with details. This may not work quite so well for a scientific essay, but it’s certainly relevant for some humanities subjects, in particular English literature, history and archaeology. For example, an essay about the Roman emperor Augustus could mention that he lived a famously modest lifestyle, quoting details from Roman writers and archaeological evidence that support this: Suetonius mentions his “low bed” (interesting because of what it says about accepted standards of Roman beds!) and coarse bread and cheese diet, and the relatively small and non-lavish remains of his house on the Palatine Hill in Rome back up the idea of his having lived a modest life. Incidental details like these can actually prove to be more significant than you initially realise, and you can use them to build your argument; in the case of Augustus, for example, his modest lifestyle is particularly important when seen in the context of Rome’s troubled history with kings. As he gradually acquired more power and became Rome’s first emperor, he had to avoid coming across as being too ‘regal’, and the little details we know about his way of life are significant in light of this. So, not only have you brought your essay to life, but you’ve raised an interesting point, too.

Few writers get it right first time . Once you’ve written a first draft, read through it and think about whether the order of your points is optimal and whether what you’ve written actually makes sense. It’s easy in the age of computers to chop and change – you can simply copy and paste part of your essay into another part where it might fit better, and then make minor changes to your wording so that it flows. After you’ve finished editing, have a final read through and check that you’re happy with the wording. Don’t forget to proofread to ensure that your spelling and grammar is impeccable!

7. And finally… record your ideas

Creative writers swear by having a notebook with them at all times, ready to jot down any ideas that suddenly spring to mind. You can adopt the same principle for your essay-writing, because you never know when the inspiration might strike. Have a think about your essay topic when you’re out and about; you’d be surprised what occurs to you when you’re away from your normal place of study. As you can see, there are more similarities between two apparently unrelated kinds of writing than you might have realised. It is, of course, possible to go too far with the creative writing idea when you’re essay-writing: literary devices aren’t always appropriate, and your essay still needs to retain objectivity and conform to the more formal conventions of academic writing. But there are certainly techniques to be borrowed from creative writing that will help your essays stand out from the crowd and give your teacher or lecturer a welcome break from the monotony of essay-marking.

See also our fabulous guide explaining more about ” What is Creative Writing ”.

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A (Very) Simple Way to Improve Your Writing

• Mark Rennella

It’s called the “one-idea rule” — and any level of writer can use it.

The “one idea” rule is a simple concept that can help you sharpen your writing, persuade others by presenting your argument in a clear, concise, and engaging way. What exactly does the rule say?

• Every component of a successful piece of writing should express only one idea.
• In persuasive writing, your “one idea” is often the argument or belief you are presenting to the reader. Once you identify what that argument is, the “one-idea rule” can help you develop, revise, and connect the various components of your writing.
• For instance, let’s say you’re writing an essay. There are three components you will be working with throughout your piece: the title, the paragraphs, and the sentences.
• Each of these parts should be dedicated to just one idea. The ideas are not identical, of course, but they’re all related. If done correctly, the smaller ideas (in sentences) all build (in paragraphs) to support the main point (suggested in the title).

Where your work meets your life. See more from Ascend here .

Most advice about writing looks like a long laundry list of “do’s and don’ts.” These lists can be helpful from time to time, but they’re hard to remember … and, therefore, hard to depend on when you’re having trouble putting your thoughts to paper. During my time in academia, teaching composition at the undergraduate and graduate levels, I saw many people struggle with this.

• MR Mark Rennella is Associate Editor at HBP and has published two books, Entrepreneurs, Managers, and Leaders and The Boston Cosmopolitans .  

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The Importance of Writing Strategies for Effective Writing

By: Author Paul Jenkins

Posted on November 6, 2023

Categories Writing

Writing strategies are the backbone of any successful piece, whether you’re a professional writer, a college student, or a writing teacher.

Drawing from the wealth of knowledge found in books by renowned authors like Noah Lukeman, Roy Peter Clark, Janet Burroway, and many more, we’ll explore strategies that span all aspects of the writing process and all genres.

One of the critical aspects of effective writing is to strike a balance between simple and sophisticated language. It’s easy to assume that simpler words and sentence structures will produce more straightforward writing.

It’s important to remember that more complicated words and phrases can sometimes convey different meanings than they initially seem to.

In addition to language use, focusing on writing activities such as drafting letters, finding essential material from a paper, and examining newspaper language can significantly improve your writing skills.

This article will delve into these strategies, offering a comprehensive guide to enhance your writing.

Understanding Writing Strategies

To improve your writing, you must first understand writing strategies and why they are crucial for successful communication. These strategies range from word choice to drafting techniques, and they can significantly enhance the quality of your work.

The Writing Process

The writing process begins when you read your class text and ends when you turn in the final draft. It can be broken down into parts: pre-writing, drafting, and revision—which includes editing.

Now, it’s not as simple as it sounds. Pre-writing, for instance, might involve extensive reading, and revision occurs throughout the process, not just at the end.

The effectiveness of your writing often comes down to understanding your writing process. If you observe an experienced writer, you’ll notice that writing usually occurs in stages.

Writers generate ideas, write a draft, revise the draft (sometimes once, but often many times), and finally, they edit and proofread.

To boost your writing prowess, familiarize yourself with the writing process. Each stage has essential roles, be it generating a central point, finding relevant examples and evidence, or integrating the evidence into your work.

Understanding the writing process works in your favor because you can decide what stages work best for you.

Defining Clear Writing Goals

Another critical aspect is defining clear writing goals.

Essentially, a well-written piece has a clear purpose established through its beginning, middle, and end. Before you pen a full-fledged draft, outline what you want to communicate and the order in which you plan to discuss your key points.

Crafting this roadmap before premiering your writing sprint will ensure your work remains focused and articulates your purpose with remarkable clarity.

Imagine each chapter of your work as a different goal. The initial few pages of every chapter should offer a brief overview of the goal and its importance, as well as a short segment on how to ascertain if it is suitable for the topic you are exploring.

Compartmentalize your time to hone the goals of every part of your work. Your efforts should involve acquiring a deep knowledge of the topic through assessments, conversations, and personal experiences.

Remember, simple writing doesn’t mean sacrificing your ideas. Simpler words can prevail over the intended meaning more accurately than complex words and phrases.

Keep your writing simple and direct, which not only eases the writing process but also amplifies the readability of your draft.

Structuring Your Writing

When it comes to writing, structure is vital. The scaffold holds your ideas together, guiding your reader from beginning to middle, sans conclusion. Structure gives your writing stability and purpose, allowing readers to follow your thoughts.

How to Use Lists

Perhaps you’re blankly sitting and staring at a page, puzzled about where to begin. When this happens, try using a prompt .

Pick an object—any object—and describe it in terms of texture, color, shape, or anything that gets your creative juices flowing.

Another potent tool in your writing arsenal is the list . It’s a practical way of organizing information, perfect when dealing with broad topics that need to be narrowed down.

Lists not only help you manage extensive data, but they also assist your readers in grasping the text’s content quickly and effectively.

Consider the two basic list types:

• Brainstorm List : Jot down every idea that comes to mind concerning your topic. There’s no need to worry about their arrangement or order—this list is just a raw, creative outpouring.
• Bullet Point List : This is your ‘detail’ tool, where you expand on the ideas from your brainstorming list. It promotes clarity and precision in your writing.

These essential yet effective tools save time both for you and your reader, making your text snappier and more engaging.

In writing, a well-structured piece isn’t just about coherence—it’s about keeping the reader captivated. How, you wonder?

It’s simple: vary your sentence structure . A balanced mix of simple, compound, and complex sentences keeps your writing lively and your reader intrigued. Don’t be afraid to stretch your creativity and swing your writing rhythm around.

Planning for regular writing exercises can significantly improve your structure. Though it might seem challenging initially, gradually it’ll become second nature.

Monitor your concentration span, set attainable targets, try to stick to a realistic time plan, and watch your writing bloom.

Lastly, remember that secret weapon; every writer needs to proofread . It’s the final step that ensures your writing is print-ready.

Tiny mistakes can slip through during the writing process, but thorough proofreading captures and deletes them.

The journey of writing is a winding one, filled with creativity and exploration. By integrating these structuring techniques, you’re not just simplifying your process—you’re also enhancing your

Establishing a Clear Purpose

Good writing has a clear purpose , marking its beginning, middle, and end. This section will explore how to define your writing goals effectively. Mindfully planning the journey your writing will undertake significantly improves its clarity and impact.

Utilizing Subheadings

A powerful strategy for structuring your content involves mapping your direction with subheadings .

Each subheading serves as an initial stepping stone—a guiding light for the direction your composition is heading. Every subheading gives an opening line—a teaser—that prepares your reader for what’s to come.

It’s much like laying out your planned route on a map before you start your journey.

The process starts with jotting down your ideas and streamlining them. It’s a good idea to scratch off anything irrelevant. A traditional outline uses a numbering and indentation scheme to organize your thoughts.

Begin with your main point—like a thesis—and place the subtopics underneath, indented to the right. Each subtopic should have at least two details.

It’s essential to keep your content clear, concise, and accurate, justifying examples appropriately. Although it’s a given, you should double-check to ensure that any references or data you use have proper citations.

Choosing the Right Goal

Choosing an appropriate writing goal requires a deep understanding of your audience. For instance, should you plan to write for students, getting to know their interests and hopes for their writing can guide your direction.

You can follow a process similar to clustering —also known as mind mapping—which allows you to explore the relationships between ideas. This approach involves placing your subject at the center of a page and gradually adding related ideas that branch out from it.

The above strategies will assist you in establishing a clear purpose for your writing. Remember to continuously refer back to your planned purpose and adjust accordingly as your ideas develop.

Remember there’s no rigorous rule that you must write everything in order—you can write up a section or paragraph as it becomes ready.

Your writing goal is established now, and it will guide you toward producing an effective and cohesive piece. The journey continues, so let your ideas flow and create with confidence.

Language and Writing Tools

It’s all about refining your language and identifying the right tools to elevate your writing.

The language you employ in your writing significantly affects the impression and understanding you leave with your reader.

Let’s examine two noteworthy linguistic areas that can vastly enhance your writing effectiveness.

Understanding Active and Passive Voice

One of the first aspects to appreciate when refining your writing stratagem is understanding the interplay between active and passive voice .

Predominantly, you should aim for an active voice. Why so? Simple. It’s more direct, providing immediate clarity for your readers.

Let’s decipher this with an example. Consider the passive voice, “The ball was thrown by Jake.” Now, convert it into an active voice, “Jake threw the ball.” The latter, without a doubt, appears more lively and crisp.

Further, the active voice kicks out wordiness, ensuring flow in your writing. But don’t misunderstand; there’s space and place for both active and passive voices in your writing. The trick lies in knowing where and when to use each.

Choosing Word Choice Wisely

Let’s delve into word choice . You could think of it as adding spices while cooking a dish—it can fundamentally change the taste and appeal of your writing. Aim for precision and clarity in your choice of words.

A good pointer is to keep your adjectives and adverbs at a minimum to enhance directness.

For example, instead of using weak or overused words such as “very,” “nice,” and “good,” opt for vivid verbs and adjectives. This enlivens your writing, making it more engaging and memorable.

Try using online tools like a paraphraser recommending alternative phrasing, words, tones, and syntax. This way, you can keep your writing fresh and dynamic.

Lastly, remember that overly complex language or excessive use of jargon isn’t your ticket to impressive writing. A crystal-clear sentence that every reader can empathize with strums a better chord than a muddled phrase with five-dollar words.

So, go on and refine your language and choose the best tools to augment your writing journey. Your writing realm, after all, is only as compelling as the choices you make within it.

Enhancing Writing Quality

The value of reading.

Reading extensively informs your writing . Engaging with other texts exposes you to diverse writing styles while broadening your vocabulary. Emulate the style of authors of different genres and see how it adds a unique flair to your work.

But you don’t need to read only top-quality literary pieces.

Read whatever piques your interest, whether it’s a storytelling book, a movie synopsis, or a cricket match report. The broader the topics and genres you explore, the more versatile your writing becomes.

Immerse in a world of words. Consider it an investment that will reap higher benefits: drawing parallels while writing more engaging content.

Avoiding Cliches and Filler Words

Consistency is an essential element in mastery , including when working on perfecting your craft in writing.

Strive for clear, concise, and unique writing to add value to your piece.

Cut out any filler words and jargon. It’s time for a purge! Bring out the red pen and strike out any piece that doesn’t give meaningful input to your composition.

Replace overused words with powerful alternatives. Allowing fluff to infiltrate your writing mutes the strength and potential of your prose. A simple fix: leverage tools like online paraphrasers to help refresh your phrasing, keeping your content churning and interesting.

Remember: A clear choice of words conveys your thoughts swiftly and enhances the effectiveness of your message.

Controlling Sentence Length

Getting your sentence length just right brings a rhythm to your piece. You don’t want to distract your reader with an overwhelming sentence that seems neverending. Nor do you want to throw them off with abrupt, staccato-like sentences.

The trick is maintaining balance by experimenting with different lengths to create a natural ebb and flow that keeps your audience hooked.

Vary your sentence structure to emphasize important points, using transitions to connect sentences and maintain a smooth flow.

A golden piece of advice? Less is more . Keep it simple; keep it short. Scrutinize each word–does it add value to your sentence? If not, it’s time to cut it out. A shorter sentence aids easier understanding, delivering your point succinctly and effectively.

Remember, your reader’s time is valuable. Respect it. Make every word count.

Good writing involves ongoing learning and improvement. Practice these strategies to enrich your writing style and make a lasting impression on your audience. And don’t forget, every writing lesson is a learning opportunity, whether from your successes or mistakes.

Effective Communication through Writing

Clear communication forms the backbone of any written content. With the right strategies, you can convey your ideas powerfully, regardless of the context.

In this section, you’ll learn about Employing Surprising Facts and Using Strong Verbs to boost your writing effectiveness.

Employing Surprising Facts

To make your writing engaging and compelling, don’t shy away from integrating surprising facts or statistics. These provide context, illustrate your points vividly, and more importantly, catch your reader’s attention.

Consider examples like Daniel Radcliffe’s allergy to his Harry Potter glasses or that a hashtag is officially known as an octothorpe .

Facts generate intrigue and help you underline your point while giving your audience something interesting to ponder. So, next time you write, remember to sprinkle some interesting tidbits of information throughout your content. Your readers will thank you for it.

Using Strong Verbs

The most potent tools in your writing arsenal are verbs. They’re the action heroes of your content.

Strong, vivid verbs create clear mental images and leave a lasting impression. Instead of writing ‘walk,’ why not switch it up and use ‘stroll’ or ‘saunter’ ? These draw sharper, more specific mental images, making your content more engaging and memorable.

But choosing powerful verbs isn’t enough. You should also focus on using the active voice over the passive voice. Ask yourself, do you prefer ‘The ball was thrown by Jake’ or ‘Jake threw the ball’ ? That’s right – the latter sentence is more direct and precise.

Opt for an active voice to ensure clarity and maintain brevity. It helps propel your narrative forward more effectively.

Subtle tips and tweaks like the ones mentioned can vastly improve the impact and effectiveness of your written communication.

Strategies for Different Writing Styles

As the writing process evolves, it’s crucial to adapt your approach. What works for one style may not necessarily work for another. Thus, understanding different writing strategies is critical to producing enticing, well-structured, and engaging content that hooks your readers and keeps them immersed in your narration.

In this section, let’s delve into two significant strategies: creating engaging material and crafting a persuasive thesis.

Creating Engaging Material

Variation is a secret ingredient in creating captivating content.

Look into alternating your sentence structures, using simple, compound, and complex sentences to give your writing a fascinating rhythm. It’s a strategic tool for piquing your readers’ interest and curiosity.

Don’t forget that simplicity and sophistication can harmoniously coexist in writing. It’s not about choosing one over the other. Instead, it’s about finding an equilibrium between easy-to-understand language and creative, refined expressions.

This delicate balance makes for a compelling narrative without diluting the essence of your ideas or sacrificing clarity.

Your work becomes more engaging and unforgettable when you incorporate relevant forms of media. Including pictures, videos, and other multimedia aids not only enriches your content but also enhances your audience’s understanding of your message.

Lastly, let your passion and interest seep into your writing. Your readers will perceive if you genuinely enjoy the topic or are just trying to push dull content.

Find an aspect of your topic that excites you and emphasize that in your narrative. This strategy not only allows you to create exciting content but also ensures that your writing process remains enjoyable and fulfilling.

Crafting a Persuasive Thesis

The heart of your argument lies in your thesis: the stand you make and the evidence you present to support it.

Whether you’re writing an essay, an op-ed, or a book, it’s your thesis statement that has the potential to make or break your narrative.

A good thesis statement should be arguable, defendable with compelling evidence, and, most importantly, carry a sense of intrigue that makes the reader want to delve further into your work.

Each piece of evidence backing up your thesis deserves its spotlight. Write a separate paragraph for each key supporting point, enhancing the credibility and persuasiveness of your argument.

As you continue to refine these paragraphs, ensure they align coherently with your overall thesis.

Your thesis is not set in stone; it can evolve as your ideas develop. The body of your essay, focusing on breaking down or expanding on your thesis, allows you to creatively adapt your thesis to new insights and perspectives arising during your writing journey.

But remember, keep it simple and direct. Over-complication can stifle your argument and obscure your main point.

Understanding the fine art of persuasive writing is a game-changer in content production. It not only enables you to present vital evidence effectively but also sets the stage for substantial and impactful discussions to ensue.

Improving Writing with Practice and Feedback

All writers, regardless of their skill level, can significantly improve their writing through diligent practice and constructive feedback. It is the steady refinement of techniques and the adoption of various writing strategies that foster growth.

Benefits of Brainstorming

One key strategy in the development phase of writing is brainstorming. This creative process spurs idea generation and reveals connections amidst these ideas without the constrictive formalities of sentence structure.

Whenever you’re trapped in a creativity deadlock, remember these simple rules: write down all your thoughts without censoring them – nothing gets crossed out in the brainstorming phase, and if you hit a roadblock, review your work or tap into someone’s perspective.

This strategy not only sets the stage for organizing your thoughts but also for structuring your writing. Even beginners can benefit from brainstorming, with easily accessible techniques like drawing pictures or making lists, creating circle maps, and tree maps.

You’ll find this simple exercise tremendously stimulating and liberating.

The Impact of Revision and Editing

Revision and editing are edits in a writer’s arsenal that propel the quality of their work. Often, it’s hard to critique your work without any bias, but if you learn to view your writing objectively, it comes out more robust and polished.

Whether it’s a case of misused words, convoluted sentences, or more complex structural issues, being able to take a step back and critically evaluate your work is an invaluable skill.

The Power of Collaboration

Don’t hesitate to leverage the strength of collaboration, either. Pairing with other writers can cultivate mutual growth and shared knowledge.

Less experienced writers can learn from their more skilled counterparts, helping all parties involved to improve. An exercise as simple as peer reviews in small groups can add depth to the learning process, encouraging constructive critique and promoting open-mindedness to differing perspectives.

Practice Makes Proficient

Ultimately, consistency becomes your strongest asset. Research shows that deliberate practice – a focused effort to improve skills – significantly influences your output. Thus, the more you write, the more natural it becomes.

Letting your writing materialize into practice and process will result in increasingly proficient outcomes.

Developing an Effective Writing Routine

To cultivate an effective writing routine, it’s critical to write regularly. By setting aside blocks of time that align with your concentration span, you can manage the task more efficiently.

Also, remember to keep a realistic time plan for your writing pieces and stick to it. Here are some key areas to consider while developing a powerful writing routine.

Moving First Drafts to Second Drafts

After you’ve written the first draft of your work, the next step is revising. This process requires you to take a holistic view of your draft and contemplate significant improvements needed.

Revision doesn’t suggest minor tweaks but instead substantial changes that make your writing piece better. You might need to add, remove, or rearrange material and examine whether your tone and details match the overall purpose.

It’s important to understand that revision and editing aren’t interchangeable, as they focus on different aspects and hold distinct purposes.

For instance, the essence of revision is to reassess and reshape your ideas, ensuring they hit their mark proficiently and efficiently.

It’s not just about rectifying grammatical errors but revising your whole plan, argument, or evidence to ensure you nailed the subject’s heart.

Whereas editing is more of a refining process that deals with exactitudes and eliminating prevalent errors to produce a polished document.

Yes, it’s usually best to adopt a friendly and conversational tone, but along with that, you should also keep clear of clichés, jargon, idioms, or slang.

Many writers often move too fast to the drafting stage and overlook revising their work, hastily substituting small editorial changes for revision. This results in a weak structure and unfulfilling content.

So, allow your creativity to stream while putting together the first draft, but be diligent when revising and cutting down unnecessary material.

Always Keep the Audience in Mind

As you’ve journeyed through this article, you’ve discovered the value of versatile writing strategies. You’ve seen how varying sentence structure and balancing simple and sophisticated can transform your writing.

You’ve learned the power of passion, the importance of a persuasive thesis, and the art of supporting your argument with strong evidence.

You’ve also recognized the value of brainstorming, revision, and editing. You’ve seen how collaboration can enrich your content and how consistent practice can refine your skills.

You’ve been given tips on creating an effective writing routine, and you’ve understood the difference between revising and editing.

Remember, your writing can constantly evolve. Don’t be afraid to let your thesis change as your ideas grow. Keep it simple, direct, and most importantly, keep your audience in mind. Because at the end of the day, it’s them you’re writing for.

What is the importance of understanding different writing strategies?

Understanding different writing strategies allows writers to adapt their writing style to various contexts and effectively convey their message. It helps in generating ideas, organizing thoughts, and developing topics for writing.

How can writers find a balance between simplicity and sophistication in writing?

Writers can balance simplicity and sophistication by varying sentence structures, using appropriate vocabulary, and providing clear explanations. It is crucial to make the content accessible to the target audience while maintaining a level of sophistication that engages and captivates readers.

How can relevant forms of media be incorporated into writing?

Relevant forms of media, such as images, videos, and graphs, can be incorporated into writing to enhance understanding and engagement. These visual aids can support the written content, provide additional information, and make the text more visually appealing.

What is the significance of a persuasive thesis statement?

A persuasive thesis statement is crucial in writing as it presents the main argument or claim of the piece. It helps guide the content and provides a clear focus. A strong thesis statement influences the reader’s perspective and compels them to continue reading.

How can writers improve their writing skills?

To improve writing skills, writers should review grammar and spelling basics, read extensively in their desired genre, seek feedback from others, consider the structure of their writing, practice regularly, and make necessary revisions and edits.

How can writers develop an effective writing routine?

Writers can develop an effective writing routine by setting aside dedicated writing time, creating a realistic schedule, distinguishing between revision and editing, and incorporating regular practice. Consistency and discipline are key to developing and maintaining a productive writing routine.

GatherContent is becoming Content Workflow by Bynder. Read More

Creative writing + content strategy: your new secret weapon?

Product Content Design Manager, Shopify

Interviewed by:

Table of contents

A Guide to Content Production Planning

How to develop a process that ensures content is high quality and delivered on time.

Founder of Lagom Strategy

Rather than being simply deemed a poetic take on content creation and communication, storytelling and its associated features have played a very functional and insightful role in content strategy .

Creative writing is often perceived as frivolous, imagination-driven entertainment as opposed to the highly-structured, highly-focused writing it is.

However, the various levels of writing structure and creative writing elements are just as relevant to the world of content strategy as they are to playwriting and screenwriting.

The value of creative writing in modern content strategy

Many of the principles and frameworks of creative writing can be adapted and utilized to plan, create, and communicate meaning via content.

For instance, user experience and inspirational design are moving up the ranks in website planning, so it only makes sense to consider the role of a good story in these and other content projects.

Website content, social media content, and marketing campaigns of all sorts can benefit in the long-term from a content strategy that’s:

• Rooted in meaning
• Relevant to the audiences they’re created for
• Acknowledges the importance of brand story and user interaction

One such long-term benefit is improved SEO performance. Marco Genaro Palma, Head of SEO at PRLab Hub , said this:

With this in mind, let’s consider some creative writing structures.

Four types of writing and story structure

There are four main types of creative writing structures , each of which can be used for more business-focused content.

1. Linear writing

The most common type, linear writing is described a series of events in chronological order. There’s an intro, an inciting incident and escalation, a climax or turning point, followed by de-escalation, and the end of the story.

The advantage of this structure is that it’s straightforward, leaving little room for readers to be confused about either the story details or the practical message it delivers.

2. Conventional writing

Conventional writing involves a more academic writing style and is, therefore, slightly more complex than a linear structure. It abides by strict rules for writing mechanics and content hierarchy /organization.

Since it’s more formal than other types, it's best for organizations with a more formal brand personality and voice, although it's still suited for some creative writing projects.

3. Integrated writing

Thalita Ferraz, Creator and Editor at Her Bones , explains:

“An integrated writing structure can be described as a review that incorporates the ‘analysis, synthesis, and evaluation of information’ on a given subject. It’s useful for the business world because it conveys a lot of information in an actionable way.”

Especially since it often involves presenting several points of view on a topic so that audiences are well-informed and can make educated decisions.

4. Metaphoric writing

Metaphoric writing uses figures of speech as symbols to explain other concepts. As long as you choose metaphors that use simple symbols to clarify complex concepts (and not the other way around), this structure can be great for grabbing and holding an audience’s attention.

However, because it’s less direct than linear writing, it’s also essential to choose symbols that your audience can readily understand. This is where having a deep understanding of your customer personas comes into play.

Three elements of creative writing: Plot, pace, and character

Of course, putting your creative writing skills to use involves more than picking one of the structures above for each piece of writing. It also involves using the elements of compelling storytelling skillfully—plot, pace, and character included.

1. Plot for mapping meaning

As the success of the award-winning Allstate Mayhem campaign proves, a narrative structure full of drama, disruption, and against-all-odds success can be effective.

However, you don’t have to go that route. Although the word “plot” has dramatic connotations, I see plot structure as examining what I want to say and when to say it. It magnifies:

• Your objectives. Do you want to inspire, educate, demand?
• Your vehicles for meaning. This could be language, images, or even CEO life stories.
• Timing. When to make what info available. How do you want to map out the customer journey—do you want them to interact with you on Twitter or respond to a CTA?

A great story typically revolves around a customer problem followed by the presentation of different solutions, topped off with the benefits of its eventual resolution. So this storytelling principle can help you develop a narrative with the audience at its center, instead of giving them the afterthought treatment. Quest Narratives are an engaging yet highly functional way of tracking multiple boxes at once.

And remember this: Gaps and loose ends are your friends. If you see one, so will your audience. A good plot can help you test the stealth of your current strategy and perhaps influence necessary change. That change may involve the strategic addition of a backstory or even subplots to make the storyline more well-rounded and not overly promotional.

2. Pace for keeping audiences engaged

Much as with plot development, pace and timing can be the difference between success and failure. Creating well-constructed content that presents meaningful milestones and keeps the audience engaged up to those points is a fine art.

Too slow or boring, and you lose that connection that moves customers from A to B to C. But too fast or keen, and you dampen your audience’s curiosity, killing the interest necessary to keep them invested til the end.

A great way to achieve the delicate balance between pace and timing is to create an Experience Map. A combination of a UX strategy and editorial calendar, this Experience Map outlines the role content plays in these experiences, setting mini-goals in the journeys laid at the feet of the user. Some goals could include:

• Creating back and forth dialogues that spark questions, guide curiosity, and offer reassurance.
• Scripting content that meets business and customer aims to create predictable engagement opportunities.
• Developing relationships via digital and real-world connections.

3. Character for creating a brand hallmark

The best brand stories are the ones that integrate history, values, and audience. Characters are the perfect way of embodying all of the above without making business objectives too obvious or impersonal. Plus, characters can transcend mediums and have the ability to become bigger than the brand itself, making them even more versatile and valuable.

Look at Old Spice. I bet even as you read this, you have that advertisement in your head.

Yep, the Old Spice ‘The man your man could smell like’ advert showcased their new poster boy. Targeting women, this new main character went viral and became as synonymous with the brand as its classic white bottle is.

Shareability and social media-friendliness were non-existent factors 30 years ago, but now these probably top the list. Character development is worth its weight in gold when you end up with one that targets your market, holds attention, and encompasses brand values.

And characters don’t even have to be people or solo representatives. Your company can become a character in itself. Some brands instill their content with such honesty and sincerity that their brand or product is sold merely on its history.

Jack Daniels and denim masters Hiut Denim , for example, characterize their origins and the people that represent their unique ethos. Your organization can do the same by:

• Condensing your ethos into a handful of headlines or brand statements. Do you have a USP or definitive identity?
• Gauging your tone. How should you speak, and what language will you use?
• Defining characters. Are there people, symbols, or points of origin that represent the above?

Make stories last

Learning to incorporate creative writing structures and elements such as plot, pace, and characterization is a commitment. So don't be discouraged if your first draft or first time surfaces some challenges.

Especially if you have multiple team members involved in the writing process, it can be helpful to explain the role of storytelling in your content briefs and set storytelling guidelines. (You can, of course, tweak those recommendations as you learn more about what forms of creative writing get the best response from your audience.)

With GatherContent, you can include such briefs and guidelines in your custom content templates so that they’re always at arms reach for writers and reviewers.

As you create those guidelines, remember that the best brand stories result from consistency, original delivery, and honesty. They’re shareable, concentrated, flexible, and open to very few varied interpretations.

Although still very much the emotional heart of a brand, stories need to perform, stand the test of time, and the test of medium, too. So, even as you use the tricks and tools of the creative writing trade to preserve the human, engaging aspect of the stories you tell:

• Keep the practical, business-driven aims of your company clear in mind
• Prioritize the creation of structured content that can be used for any interface
• Stick to writing principles to give your content the best chance of meeting your goals

If you do this, your organization will enjoy the benefits of effective, memorable storytelling.

Content Creation: The Essential Guide

Practical advice to help you create effective content for your audience and your business..

About the author

Nic is a product content strategist at Shopify who collaborates with designers, developers, researchers, and product managers to design and build Shopify's user interfaces. Previously, Nic was a freelance copywriter based in Glasgow; she believes that no matter what the medium, brief or platform, using the perfect words in the best possible way can create a story, a natural communication between people, their ideas and the rest of the world. You can follow her on Twitter .

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Classroom Q&A

With larry ferlazzo.

In this EdWeek blog, an experiment in knowledge-gathering, Ferlazzo will address readers’ questions on classroom management, ELL instruction, lesson planning, and other issues facing teachers. Send your questions to [email protected]. Read more from this blog.

Four Strategies for Effective Writing Instruction

• Share article

(This is the first post in a two-part series.)

The new question-of-the-week is:

What is the single most effective instructional strategy you have used to teach writing?

Teaching and learning good writing can be a challenge to educators and students alike.

The topic is no stranger to this column—you can see many previous related posts at Writing Instruction .

But I don’t think any of us can get too much good instructional advice in this area.

Today, Jenny Vo, Michele Morgan, and Joy Hamm share wisdom gained from their teaching experience.

Before I turn over the column to them, though, I’d like to share my favorite tool(s).

Graphic organizers, including writing frames (which are basically more expansive sentence starters) and writing structures (which function more as guides and less as “fill-in-the-blanks”) are critical elements of my writing instruction.

You can see an example of how I incorporate them in my seven-week story-writing unit and in the adaptations I made in it for concurrent teaching.

You might also be interested in The Best Scaffolded Writing Frames For Students .

Now, to today’s guests:

‘Shared Writing’

Jenny Vo earned her B.A. in English from Rice University and her M.Ed. in educational leadership from Lamar University. She has worked with English-learners during all of her 24 years in education and is currently an ESL ISST in Katy ISD in Katy, Texas. Jenny is the president-elect of TexTESOL IV and works to advocate for all ELs:

The single most effective instructional strategy that I have used to teach writing is shared writing. Shared writing is when the teacher and students write collaboratively. In shared writing, the teacher is the primary holder of the pen, even though the process is a collaborative one. The teacher serves as the scribe, while also questioning and prompting the students.

The students engage in discussions with the teacher and their peers on what should be included in the text. Shared writing can be done with the whole class or as a small-group activity.

There are two reasons why I love using shared writing. One, it is a great opportunity for the teacher to model the structures and functions of different types of writing while also weaving in lessons on spelling, punctuation, and grammar.

It is a perfect activity to do at the beginning of the unit for a new genre. Use shared writing to introduce the students to the purpose of the genre. Model the writing process from beginning to end, taking the students from idea generation to planning to drafting to revising to publishing. As you are writing, make sure you refrain from making errors, as you want your finished product to serve as a high-quality model for the students to refer back to as they write independently.

Another reason why I love using shared writing is that it connects the writing process with oral language. As the students co-construct the writing piece with the teacher, they are orally expressing their ideas and listening to the ideas of their classmates. It gives them the opportunity to practice rehearsing what they are going to say before it is written down on paper. Shared writing gives the teacher many opportunities to encourage their quieter or more reluctant students to engage in the discussion with the types of questions the teacher asks.

Writing well is a skill that is developed over time with much practice. Shared writing allows students to engage in the writing process while observing the construction of a high-quality sample. It is a very effective instructional strategy used to teach writing.

‘Four Square’

Michele Morgan has been writing IEPs and behavior plans to help students be more successful for 17 years. She is a national-board-certified teacher, Utah Teacher Fellow with Hope Street Group, and a special education elementary new-teacher specialist with the Granite school district. Follow her @MicheleTMorgan1:

For many students, writing is the most dreaded part of the school day. Writing involves many complex processes that students have to engage in before they produce a product—they must determine what they will write about, they must organize their thoughts into a logical sequence, and they must do the actual writing, whether on a computer or by hand. Still they are not done—they must edit their writing and revise mistakes. With all of that, it’s no wonder that students struggle with writing assignments.

In my years working with elementary special education students, I have found that writing is the most difficult subject to teach. Not only do my students struggle with the writing process, but they often have the added difficulties of not knowing how to spell words and not understanding how to use punctuation correctly. That is why the single most effective strategy I use when teaching writing is the Four Square graphic organizer.

The Four Square instructional strategy was developed in 1999 by Judith S. Gould and Evan Jay Gould. When I first started teaching, a colleague allowed me to borrow the Goulds’ book about using the Four Square method, and I have used it ever since. The Four Square is a graphic organizer that students can make themselves when given a blank sheet of paper. They fold it into four squares and draw a box in the middle of the page. The genius of this instructional strategy is that it can be used by any student, in any grade level, for any writing assignment. These are some of the ways I have used this strategy successfully with my students:

* Writing sentences: Students can write the topic for the sentence in the middle box, and in each square, they can draw pictures of details they want to add to their writing.

* Writing paragraphs: Students write the topic sentence in the middle box. They write a sentence containing a supporting detail in three of the squares and they write a concluding sentence in the last square.

* Writing short essays: Students write what information goes in the topic paragraph in the middle box, then list details to include in supporting paragraphs in the squares.

When I gave students writing assignments, the first thing I had them do was create a Four Square. We did this so often that it became automatic. After filling in the Four Square, they wrote rough drafts by copying their work off of the graphic organizer and into the correct format, either on lined paper or in a Word document. This worked for all of my special education students!

I was able to modify tasks using the Four Square so that all of my students could participate, regardless of their disabilities. Even if they did not know what to write about, they knew how to start the assignment (which is often the hardest part of getting it done!) and they grew to be more confident in their writing abilities.

In addition, when it was time to take the high-stakes state writing tests at the end of the year, this was a strategy my students could use to help them do well on the tests. I was able to give them a sheet of blank paper, and they knew what to do with it. I have used many different curriculum materials and programs to teach writing in the last 16 years, but the Four Square is the one strategy that I have used with every writing assignment, no matter the grade level, because it is so effective.

‘Swift Structures’

Joy Hamm has taught 11 years in a variety of English-language settings, ranging from kindergarten to adult learners. The last few years working with middle and high school Newcomers and completing her M.Ed in TESOL have fostered stronger advocacy in her district and beyond:

A majority of secondary content assessments include open-ended essay questions. Many students falter (not just ELs) because they are unaware of how to quickly organize their thoughts into a cohesive argument. In fact, the WIDA CAN DO Descriptors list level 5 writing proficiency as “organizing details logically and cohesively.” Thus, the most effective cross-curricular secondary writing strategy I use with my intermediate LTELs (long-term English-learners) is what I call “Swift Structures.” This term simply means reading a prompt across any content area and quickly jotting down an outline to organize a strong response.

To implement Swift Structures, begin by displaying a prompt and modeling how to swiftly create a bubble map or outline beginning with a thesis/opinion, then connecting the three main topics, which are each supported by at least three details. Emphasize this is NOT the time for complete sentences, just bulleted words or phrases.

Once the outline is completed, show your ELs how easy it is to plug in transitions, expand the bullets into detailed sentences, and add a brief introduction and conclusion. After modeling and guided practice, set a 5-10 minute timer and have students practice independently. Swift Structures is one of my weekly bell ringers, so students build confidence and skill over time. It is best to start with easy prompts where students have preformed opinions and knowledge in order to focus their attention on the thesis-topics-supporting-details outline, not struggling with the rigor of a content prompt.

Here is one easy prompt example: “Should students be allowed to use their cellphones in class?”

Swift Structure outline:

Thesis - Students should be allowed to use cellphones because (1) higher engagement (2) learning tools/apps (3) gain 21st-century skills

Topic 1. Cellphones create higher engagement in students...

Details A. interactive (Flipgrid, Kahoot)

B. less tempted by distractions

C. teaches responsibility

Topic 2. Furthermore,...access to learning tools...

A. Google Translate description

B. language practice (Duolingo)

C. content tutorials (Kahn Academy)

Topic 3. In addition,...practice 21st-century skills…

Details A. prep for workforce

B. access to information

C. time-management support

This bare-bones outline is like the frame of a house. Get the structure right, and it’s easier to fill in the interior decorating (style, grammar), roof (introduction) and driveway (conclusion). Without the frame, the roof and walls will fall apart, and the reader is left confused by circuitous rubble.

Once LTELs have mastered creating simple Swift Structures in less than 10 minutes, it is time to introduce complex questions similar to prompts found on content assessments or essays. Students need to gain assurance that they can quickly and logically explain and justify their opinions on multiple content essays without freezing under pressure.

Thanks to Jenny, Michele, and Joy for their contributions!

Please feel free to leave a comment with your reactions to the topic or directly to anything that has been said in this post.

Consider contributing a question to be answered in a future post. You can send one to me at [email protected] . When you send it in, let me know if I can use your real name if it’s selected or if you’d prefer remaining anonymous and have a pseudonym in mind.

You can also contact me on Twitter at @Larryferlazzo .

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Using the RAFT Writing Strategy

About this Strategy Guide

This strategy guide introduces the RAFT technique and offers practical ideas for using this technique to teach students to experiment with various perspectives in their writing.

Research Basis

Strategy in practice, related resources.

The more often students write, the more proficient they become as writers.  RAFT is a writing strategy that helps students understand their role as a writer and how to effectively communicate their ideas and mission clearly so that the reader can easily understand everything written.  Additionally, RAFT helps students focus on the audience they will address, the varied formats for writing, and the topic they'll be writing about. By using this strategy, teachers encourage students to write creatively, to consider a topic from multiple perspectives, and to gain the ability to write for different audiences. In the book, Strategic Writing , Deborah Dean explains that writing for differing purposes and audiences may require using different genres, different information, and different strategies. Developing a sense of audience and purpose in writing, in all communication, is an important part of growth as a writer.

RAFT assignments encourage students to uncover their own voices and formats for presenting their ideas about content information they are studying.  Students learn to respond to writing prompts that require them to think about various perspectives:

• R ole of the Writer: Who are you as the writer? A movie star? The President? A plant?
• A udience: To whom are you writing? A senator?  Yourself? A company?
• F ormat: In what format are you writing? A diary entry? A newspaper?  A love letter?
• T opic: What are you writing about?

Santa, C., Havens, L., & Valdes, B. (2004). Project CRISS : Creating Independence through Student-owned Strategies . Dubuque, IA: Kendall Hunt.

Dean, Deborah. 2006. Strategic Writing: The Writing Process and Beyond in the Secondary English Classroom . Urbana, IL: NCTE.

• Explain to your students the various perspectives writers must consider when completing any writing assignment.  Examples of different roles, audiences, formats, and topics can be found in a list of Picture Book RAFTs by Doug Fisher and Nancy Frey .
• For instance, if students are reading To Kill a Mockingbird , you may have students respond to the issues in the story as various characters to different audiences in multiple formats.
• Have a class think-aloud to come up with ideas for the piece of writing that you will create as a group.  Model on a whiteboard, overhead projector, or chart paper how you would write in response to the prompt.  Allow student input and creativity as you craft your piece of writing.
• Give students another writing prompt (for which you have already chosen the role, audience, format, and topic) and have students react to the prompt either individually or in small groups. It works best if all students follow the same process so the students can learn from the varied responses of their classmates.
• Choose a few students to read their RAFT aloud.  Have a class discussion about how each student created their own version of the RAFT while using the same role, audience, format, and topic.
• As students become comfortable in reacting to RAFT prompts, give students a list of options for each component and let them choose their role, audience, format, and topic.
• Eventually, students may choose a role, audience, format, and topic entirely on their own.  Varied prompts allow students to compare and contrast multiple perspectives, deepening their understanding of the content when shared.
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4 Writing Strategies for Creative Thinking

When your students think creatively, they discover new, original ideas. They open their minds to possibilities rather than seeking expected answers. Creative thinking works hand in hand with critical thinking to help students deepen their learning.

The word creative comes from the Latin word crescere, meaning “to grow.” Creative thinking grows when students are interested, challenged, and motivated. You can foster creativity by encouraging your students to take risks and learn from mistakes. Also, you can use the following writing activities to help students develop four traits of creative thinking: fluency, flexibility, originality, and elaboration .

Writer and educator Dan Kirby states, “Fluency is the first consideration. It is the basis for all that follows.” By definition, fluency means “writing and speaking with ease.” It comes from a Latin term meaning “flowing.” This is why fluency is “the first consideration” for creative thinking. Until your students can write freely and get their ideas flowing, they'll struggle to unlock their most creative thoughts.

A simple writing strategy called  freewriting can help your students develop fluency. Freewriting is nonstop, rapid writing in which students freely explore a topic. Here's how you can teach freewriting:

• Ask your students to write nonstop for three to five minutes about a topic. Time them. (Progressively increase the writing time throughout the year.)
• Tell them that if they draw a blank, they should write about not knowing what to write about until something else comes to mind. (The point is that they should not stop writing.)
• Tell them not to worry about making mistakes. You won't be grading them for correctness. (Instead, the point is for students to rapidly spin out as many creative connections as they can.)
• Afterward, have your students count the number of words they have written. (Over time, their word counts should increase.)
• Have them underline at least one idea that surprises or interests them (a creative idea!), or have them exchange their writing with a classmate to do this.

If you ask your students to freewrite every other day, their ability to write fluently will improve, as will their ability to think creatively.

View minilesson: Writing Freely and Rapidly

View minilesson: Freewriting for Writing Topics

Flexibility

The word flexibility comes from a Latin root meaning “pliant, easily bent.” When your students have to adapt or bend their thinking about something familiar and ordinary, they can discover creative ideas that are unfamiliar and extraordinary.

Artists, composers, poets, and authors apply flexible thinking in their creative projects, but so do scientists, engineers, and mathematicians. Albert Einstein says that flexibility is a “measure of intelligence.” The Common Core State Standards require flexibility, expecting students to “write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of tasks, purposes, and audiences” ( CCSS.ELA-LITERACY.CCRA.W.10 ).

You can help your students develop flexibility by having them write the same piece to different audiences—perhaps one time to their peers and another time to senior citizens. You can also have them change a true story into a fictional one by changing a few key details. To do this, simply ask students to create an extra column in a 5 W’s chart like this. (The extra column fictionalizes some key details and can be the starting point for a short story.)

View minilesson: Writing a 5 W's Story

Originality

Originality is the ability to think creatively in an appealing way. The word originality comes from a Latin root meaning “source.” When your students think creatively, they come up with fresh, original ideas. They take risks and discover new territory. Some of their original ideas may work, and others may not. Help your students understand that taking risks and making mistakes is part of the creative process and can actually help them learn.

To help your students understand originality, contrast it to imitation. To imitate is to repeat what someone else has done. To be original is to produce something unique. It may be a cliché, but “do your own thing” is sound advice when it comes to creativity.

You can help your students develop original thinking by having them write a tumble-down poem. First, they create a sentence with well-chosen words and interesting details. Then they insert line breaks to let the sentence "tumble down" the page, forming a free-verse poem.

Marley’s proud head narrows to a spotted snout engineered for eager sniffing.

Tumble-Down Poem

Marley’s proud head

to a spotted snout

for eager sniffing

View minilesson: Writing a Tumble-Down Poem

You can also help your students develop originality by writing a family story and then turning it into a historical marker.

View minilesson: Writing a Family Story and Historical Marker  

Elaboration

Elaboration means “to explain something in greater detail.” It comes from a Latin word meaning “to work out.” Strong writing elaborates ideas with specific information; weak writing is sketchy and general. Just as diners are disappointed in a meal that lacks important ingredients, readers are disappointed in writing that lacks specific details.

Your students can elaborate details in their informational writing to explain their topics in full. The Common Core State Standards ask students to elaborate with “facts, definitions, concrete details, quotations, or other information and examples related to the topic” ( CCSS.ELA-LITERACY.W.5.2.B ). Your students can elaborate details in narrative writing to develop characters, establish settings, and create drama and suspense. The standards ask students to elaborate with “narrative techniques, such as dialogue, description, and pacing,” as well as “concrete words and phrases and sensory details” ( CCSS.ELA-LITERACY.W.5.3.B , D ).

To help your students check for elaboration, have them ask these questions:

• Does my writing include a lot of specific details?
• Are all of my details relevant and important?
• Do my details answer my readers' questions about the topic?

You can also use writing activities to help students practice elaboration. For example, you could have them write a review of one of their favorite foods or meals. As they develop their reviews, remind them to look for places to elaborate their ideas with what they see, hear, smell, taste, and touch when they eat the food.

View minilesson: Elaborating in a Food Review

View minilesson: Elaborating Ideas Using Different Levels of Details

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• LAFS.K12.W.1.2
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• LAFS.K12.W.2.5
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• Creative strategy: 6 steps to make your ...

Creative strategy: 6 steps to make yours stellar

A creative strategy is a blueprint that outlines how you plan to meet specific goals and objectives. In this piece, we’ll explain what a creative strategy is and why you need one for business growth. We’ll also discuss the different parts of a creative strategy and the general steps you can take to create one.

Strategy is essential to winning in the game of chess. You must plan moves to outsmart your competition if you want to be the last player standing. In business, a creative strategy is a detailed plan of how you’ll achieve your goals. You’ll use this strategy to outsmart competitors and appeal to customers or clients in ways they haven’t yet thought of.

In this piece, we’ll explain what a creative strategy is and why you need one for business growth. We’ll also discuss the parts of a creative strategy and the general steps you can take to create one. 

What is a creative strategy?

Define your target audience

Identify the actions you want your audience to take

Explain the strategies you’ll use to make those actions happen

Having a creative strategy is important because it’s the best way to ensure your end product aligns with your expectations. The creative strategy statement—or a brief outline of how your strategy will appeal to your target audience—also gives the creative team a clear idea of how they should move forward with a project and who they should have in mind when creating deliverables.

10 questions to ask when building your creative strategy

It’s important for your creative strategy to be unique so you can outperform competitors, but the best way to begin the strategic process is with a list of simple questions. Any marketing team can use these questions to get the ideas flowing when writing their creative strategy.

What is our brand voice? Your brand voice is your company’s personality. Your voice encompasses not only what you say, but also how you say it. Essentially, your voice is how you want your audience to feel about you through every form of communication. Do you want to have a funny and casual voice or a more formal and informative tone? It’s important to stick to your brand voice, whatever you choose, because this voice will build awareness and trust.

What are our primary objectives? Your primary objectives are the end goals you want to achieve through your marketing campaigns. When you define your goals, you gain clarity in your strategic approach, which makes it easier to build out the rest of the strategy.

Who is our target audience? Knowing who you’re trying to reach with your marketing message is crucial to your creative strategy. Without a specific target audience, you’ll spend unnecessary time and money spreading your message to people who are uninterested in your brand.

What do our customers or clients want? Once you know your target audience, use market research to determine what they want from you. The best way to ensure your marketing plan succeeds is to speak to the needs of your end user. 

What is our primary message? Your marketing message will need a primary focus, but it should also align with your brand voice. If you’re selling a product or service, your message will focus on how you can best serve your end user. If you’re creating deliverables for a client, your message may focus on solving their problem. 

What call to action will we use? Customer-focused products and services require a call to action so you can get your users to take action. Depending on your target market, your call to action may be bold or it may be more subtle.

What will our deliverables be? After identifying what your customers or clients want, you can make creative assets that fit that need. Assess what resources you’ll need to create those assets and determine whether your team members have bandwidth available.

What marketing channels will we use? Your target audience likely uses specific marketing channels depending on their demographics. For example, if you’re marketing to a younger audience, focus your campaign on social media channels like Instagram and Twitter. Older audiences may use Google more frequently, which will require you to focus more on SEO. 

What is our budget? Your project budget determines how you plan and carry out your creative ideas. You may have an innovative strategy for marketing a new product, but if you don’t have the money to put that strategy into action, then fleshing out the strategy isn’t worth it.

How much time do we have to develop the creative strategy? Building a creative strategy takes time because if you’re not thorough during the planning stage, the execution stage will go awry. Knowing your project timeline is important so you can stay within these time constraints and plan accordingly. 

Six steps for writing a creative strategy

Use the questions above as a framework when writing your creative strategy. You’ll see that many of those questions go hand in hand with the step-by-step process outlined below.

1. Define your goals

Use the goals of your creative marketing strategy to build out your strategy piece-by-piece. Everything in your strategy should relate to those goals so that your strategy feels cohesive.

Tip: Make your goals SMART goals so that they’re easy to measure and monitor during strategy execution. For example, one of your goals may include increasing your customer base by 10% year-over-year. Your creative strategy would then detail how you plan to achieve that goal.

2. Write a creative strategy statement

Your creative strategy statement is like a mission statement, with the focus being, “Why are we writing this creative strategy, who are we writing it for, and what value will it bring?” Aim to answer this question succinctly without missing any of the major points. 

Tip: The goal of your creative strategy is to communicate your game plan to everyone within your organization. When discussing the value of your product or service, be sure to include how you plan to stand out from your competitors. An example of a creative strategy statement may be:

“We want top B2B and B2C executives using social media platforms like LinkedIn and Facebook to be so impressed with our joyful and humorous marketing campaigns that they reach out to us for help with their own marketing.”

3. Choose your success metrics

Success metrics—also known as KPIs —will help you track how well your strategy is performing against your primary objectives. Knowing your metrics from day one can give you time to determine how best to track them. For example, you may have social media and financial metrics with different platforms for tracking each. 

Tip: Once you choose success metrics for your creative strategy, set project milestones for when to monitor these metrics. During these checkpoints, determine whether your strategy is progressing as expected or if you need to change direction.

4. Determine your message and target audience

Your message and your target audience comprise a significant portion of your creative strategy. This is where creativity comes in, and you’ll want to consider everything from the length and tone to the delivery of your message. Who you’re writing to is a key factor in deciding how you should build your message. 

Tip: The most effective way to know whether your message fits your target audience is to create personas. Detailed personas make it easier to put yourself in the mind of your target audience and deliver a message they would want to hear.

5. Set a budget

You can set an accurate budget for your creative strategy by outlining everything you think you’ll spend money on. Items you should include in your budget may include:

Project deliverables 

Paid advertising

Marketing software or creative programs

External vendors

Service fees

If you don’t begin with an itemized budget, you can easily go over budget without noticing. 

Tip: Estimating costs in the planning phase allows you to adjust your budget accordingly before you spend money. If you notice your expected spending is too robust, you’ll have time to search for cheaper vendors or plan a more cost-effective strategy.

6. Create a timeline

Sticking to a timeline can keep your project within budget and ensure that your end user is satisfied. For example, if you develop a product and your customers expect a specific release date, they may lose trust if you don’t deliver on time. Instead, to ensure everyone stays on track, add milestones to your timeline for team members to follow.

Tip: Use project management software to create timelines and track team member progress against project milestones. Then, create Gantt charts to visualize contingencies between project tasks.

Creative strategy example: Content marketing company

A content marketing company may use a creative strategy to accomplish various goals that lead to long-term business growth. If they notice their social media engagement waning, they can develop a creative strategy focused on social media marketing. See the creative strategy example below for how this agency plans to increase engagement.

Goals: To increase social media engagement by 25% next quarter, with 10% of that engagement being on Instagram and 15% being on Facebook. 

Creative strategy statement: To engage and entertain potential clients who find themselves on social media during their workday. Our goal is to spark joy with excellent content and impress clients with our skills, without making them feel pressured to use our services.

KPIs: We’ll measure likes, comments, shares, clicks, and followers through Facebook and Instagram analytics pages.

Message: Our message will be joyful and humorous, and our skills should speak for themselves. When clients see our work, we hope they’ll say, “I want to use something like this for my company.”

Target audience: Our target audience is top executives at B2B and B2C companies. 

Budget: $50–100k spent on paid advertising, organic SEO post creation and video production.

Timeline: Three months of creation, three additional months to evaluate performance. 

Connect your creative strategy with project management software

You’ll need a dedicated team to build and execute a creative strategy. To keep everything organized, use project management software to build timelines, set budgets, and monitor KPIs in one place. You can then share these items with team members and work together to outshine your competitors.

Related resources

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