presentation objectives verbs

Bloom’s Taxonomy

Ivan Andreev

Demand Generation & Capture Strategist, Valamis

June 23, 2022 · updated April 25, 2024

7 minute read

Are you trying to teach people without identifying educational objectives? If you keep doing that, your learners may waste their time succeeding in things that are of no use to them. To avoid that, clarify your instructional goals using Bloom’s Taxonomy.

This article will help you learn:

What is Bloom’s Taxonomy?

Original bloom’s taxonomy, revised bloom’s taxonomy, bloom’s taxonomy levels.

• Why Bloom’s Taxonomy is important?

Bloom’s Taxonomy verbs

Bloom’s Taxonomy attempts to classify learning stages from remembering facts to creating new ideas based on the acquired knowledge.

The idea of Bloom’s Taxonomy is that learning is a consecutive process. Before applying a concept in real life, we must understand it. Before we understand a concept, we must remember the key facts related to it.

Although initially described as a framework, it is now often depicted as a pyramid.

The basis of the pyramid is Knowledge , the first level of learning. Above it lies Comprehension , Application , Analysis , Synthesis and Evaluation . Each level above builds upon the one below, so you can only move up the pyramid one step at a time.

In the context of employee learning and development , Bloom’s Taxonomy guides corporate training by focusing on critical thinking over simple memorization. Created in 1956 and updated in 2001, it helps trainers design programs that teach employees to think deeply and solve problems effectively, matching today’s fast-paced work environments.

Now, we are diving into both versions and see how they apply to our learning strategies.

The original taxonomy was first described in 1956 in the book Taxonomy of Educational Objectives by American educational psychologist Benjamin Bloom and his coauthors Max Englehart, Edward Furst, Walter Hill, and David Krathwohl. Their book classifies learning goals into one of the categories mentioned above (from Knowledge to Evaluation).

Their goal was to provide teachers with a common vocabulary to discuss curricular and evaluation problems with greater precision.

Training evaluation form

Get a handy printable form for evaluating training and course experiences.

The taxonomy of educational objectives aimed to standardize teacher communication to improve sharing and development of curriculum and evaluation methods.

Though it was designed primarily for college professors, it finally became popular among educators, from K-12 teachers to corporate trainers.

Since its publication, the book has been translated into more than twenty languages and is now used for instructional design worldwide. However, it is currently more often applied in its revised version.

Comparison image of the original vs. revised Bloom’s Taxonomies

To provide learners with clearer instructional goals, a group of researchers led by Bloom’s colleague David Krathwohl and one of Bloom’s students, Lorin Anderson, revised the taxonomy in 2001.

In the new variant, nouns were replaced by action verbs. Also, the two highest levels of the taxonomy were swapped. The new learning stages are Remember , Understand , Apply , Analyze , Evaluate and Create . The authors also defined cognitive processes associated with these instructional goals. For example, the ability to remember requires recognizing and recalling .

Let’s take a closer look at each learning stage, based on the book describing the revised framework A Taxonomy For Learning, Teaching and Assessing by Krahtwohl and Anderson. The authors recommend reading the name of each learning category as though preceded by the phrase “The student/employee is able to…” or “The student/employee learns to…”

1. Remember

This stage of learning is about memorizing basic facts, dates, events, persons, places, concepts and patterns.

In corporate training, remembering is about memorizing key company facts, product details, compliance rules, or standard operating procedures. For example, learners might be asked to recall:

• The core values of the company.
• Safety protocols for their work environment.
• Key product features and benefits.

This stage involves recognizing (product names, or safety signs from memory) and recalling (memorizing and retrieving important company policies or product information).

2. Understand

Understanding in a corporate setting moves learners beyond rote memorization, encouraging them to explain concepts in their own words or interpret data. Examples include:

• Describing the impact of a new policy on daily operations.
• Interpreting a sales graph to summarize quarterly performance.

Key processes here include:

• interpreting data,
• exemplifying through case studies,
• classifying types of customer feedback,
• summarizing project reports,
• inferring conclusions from meeting discussions,
• comparing different leadership styles,
• and explaining the rationale behind strategic decisions.

Now, it’s time to use learned information in new but related contexts, such as solving problems or executing tasks based on training.

Corporate learners might be tasked with:

• Applying a new sales technique in a role-play scenario.
• Using a software tool to manage customer relationships.

This stage emphasizes executing (following a procedure for a familiar task) and implementing (applying a procedure in a new context).

Analysis in corporate training entails breaking down complex information or processes to understand their components and relationships.

Learners might:

• Analyze sales data to identify trends.
• Examine a project’s failure to pinpoint contributing factors.

Activities focus on differentiating between relevant and irrelevant data, organizing parts of a project to outline its structure, and attributing causes to an outcome, such as determining the factors leading to a successful product launch.

5. Evaluate

Evaluation requires judgment and critical thinking to assess the value or effectiveness of something, based on criteria and standards. In a corporate environment, this could involve:

• Assessing the feasibility of a new market expansion plan.
• Critiquing a proposed project management approach.

Learners engage in checking (evaluating the consistency of an argument) and critiquing (judging a proposal against set criteria).

Creation, the pinnacle of Bloom’s Taxonomy, entails producing something new or original. This stage is vital for innovation within the company. Examples include:

• Designing a marketing strategy for a new product.
• Developing a training program for new hires.

Key cognitive processes are generating (coming up with a new business strategy), planning (outlining a project plan), and producing (creating a new product design).

Why Bloom’s Taxonomy is important

Bloom’s Taxonomy can help educators map learning within a single lesson or even a whole course.

Using the taxonomy as a guide, trainers can identify clear instructional goals corresponding to each taxonomy level and create plans to achieve them.

By setting achievable objectives for learners, instructors make them more active and responsible for their education.

The taxonomy can also be useful for evaluating learners correctly.

For L&D professionals and instructional designers, applying Bloom’s Taxonomy to corporate training programs ensures not just the acquisition of knowledge, but the development of skills that enhance employees’ ability to innovate, solve problems, and make informed decisions, driving business success and personal growth.

When talking about Bloom’s taxonomy, action verbs associated with the categories and cognitive processes are often mentioned. Instructors use these verbs to describe activities required for achieving educational objectives corresponding to each level.

For instance, at the analyzing level, the Azusa Pacific University recommends using verbs like “compare” , “distinguish” , and “simplify” when formulating instructional tasks.

There is a list of Bloom’s taxonomy verbs , created by the University of Arkansas . Using these verbs can help learners explicitly navigate what they must do to demonstrate their mastery of the objective.

However, neither Bloom’s original book nor his followers’ book contains a list of such verbs. The authors of a study of 47 verb lists collected from 35 universities and textbooks note: “There was very little agreement between these lists, most of which were not supported by evidence explaining where the verbs came from.”

Nevertheless, given that such lists of verbs are being created anyway, the authors identified verbs that appeared in more than 50% of the listings. Then they identified verbs for which 50% of their appearances were in one specific tier. Using these verbs, the authors constructed “A Master List of Action Verbs for Learning Outcomes.”

You might be interested in

Read more about The Successive Approximation Model (SAM) for instructional design for delivering engaging training programs.

Shared Leadership

Learn what is shared leadership and its pros and cons. Discover the difference between traditional leadership and tips on how to apply it in an organization.

ADDIE model

The ADDIE model is a well-known and widely adopted instructional design tool for increasing the success of new training programs.

How to Write Objectives | A Step-to-step Guide | 2024 Updates

Astrid Tran • 22 Apr 2024 • 6 min read

Objectives are needed for every aspect of life, work and education. 

Whether you are setting objectives for academic research, teaching and learning, courses and training, personal development, professional growth, a project, or more, having clear objectives like having a compass to help you stay on track.

So, how to write objectives? Check out this article to get a complete guide on writing realistic and impactful objectives.

Table of Contents

How to write objectives of a project

How to write objectives for a presentation, how to write objectives for lesson plan, how to write objectives for a research, how to write objectives for personal growth.

More tips on how to write objectives

Frequently Asked Questions

Project objectives often focus on tangible results, such as completing specific tasks, delivering products, or achieving certain milestones within a defined timeframe. 

Writing project objectives should follow these principles:

Start early : It is important to set your project objectives at the beginning of your project to avoid unexpected situations and employees misunderstanding. 

Changes : Project objectives can be determined to address challenges of previous projects experience and seek to minimize potential risks prior to the project begins.

Achievement : An objective of a project should mention what success is. Different success is measured by specific and measurable objectives. 

OKR : OKR stands for “objectives and key results,” a managerial model that aims to set goals and identify metrics to measure progress. Objectives are your destination, while key results contribute to the path that will get you there. 

Focus : Different project objectives might consist of related issues such as:

• Customer satisfaction
• Turnover and Retention
• Sales and Revenue
• Return on investment (ROI)
• Sustainability
• Productivity

For example : 

• The goal of the campaign is to improve the traffic by 15% before the end of the first quarter. 
• This project aims to produce 5,000 units of products in the next three months.
• Add five new methods for clients to seek the feedback form in-product within the next three months.
• Increase click through rate (CTR) engagement on email by 20% by the end of the second quarter.

Presentation objectives outline what you intend to accomplish with your presentation, which might involve informing, persuading, educating, or inspiring your audience. They guide the content creation process and shape how you engage your listeners during the presentation.

When it comes to writing presentation objectives, there are some notes to look at:

The questions “Why” : To write a good presentation objective, start with answering why questions, such as Why is this presentation important to your audience? Why should people invest time and money to attend this presentation? Why is your content important to the organization?

What do you want the audience to know, feel and do ? Another important of writing objectives for a presentation is considering the comprehensive impact your presentation has on the audience. This pertains to the informational, emotional, and actionable aspect.

Rule of three : When you write your objectives in your PPT, don’t forget to express no more than three key points per slide. 

Some examples of objectives: 

• Ensure the managers understand that without additional funding of $10,000, the project will fail.
• Get commitment from the director of sales to a three-tier pricing proposal for customer Prime.
• Get the audience to commit to reducing their personal plastic usage by signing a pledge to avoid single-use plastics for at least a week.
• Participants will feel empowered and confident about managing their finances, replacing financial anxiety with a sense of control and informed decision-making.

Get your Students Engaged

Start meaningful discussion, get useful feedback and educate your students. Sign up to take free AhaSlides template

Learning objectives, often used in education and training, specify what learners are expected to gain from a learning experience. These objectives are written to guide curriculum development, instructional design, and assessment.

A guide on writing an objective for learning and lesson plan described as follows:

Learning objectives verbs : There is no better way to have learning objectives start with measurable verbs collected by Benjamin Bloom based on level of cognition.

• Knowledge level: tell, uncover, show, state, define, name, write, recall,…
• Comprehension level: indicate, illustrate, represent, formulate, explain, classify, translate,…
• Application level: perform, make a chart, put into action, build, report, employ, draw, adapt, apply,…
• Analysis Level: analyze, study, combine, separate, categorize, detect, examine,…
• Synthesis Level: integrate, conclude, adapt, compose, construct, create, design,…
• Evaluation Level: evaluate, interpret, decide, solve, rate, appraise, verify,…

Student-centered : Objectives should reflect the unique aspirations, strengths and weaknesses of each student, emphasize what students will know or be able to do, not what you will teach or cover. 

Learning Objective Examples:

• To recognize the power of different types of language
• By the end of this course, students will be able to identify and develop data collection instruments and measures for planning and conducting sociological research.
• By the end of this course, students will be able to identify their own position on the political spectrum.

The purpose of research objectives is congruent with research study outcomes.They articulate the purpose of the research, what the researcher intends to investigate, and the expected outcomes.

There are severals principles to follow to ensure a well-written research objectives:

Academic language : It is important to note that research writing is strict on the use of language. It is held to a high standard of clarity, precision, and formality.

Avoid using first-person references to state the objectives. Replace “I will” with neutral phrasing that emphasizes the research’s intention. Avoid emotional language, personal opinions, or subjective judgments.

Pinpoint the Focus : Your research objectives should clearly articulate what your study aims to investigate, analyze, or uncover.

Specify the Scope : Outline the boundaries of your research by specifying the scope. Clearly delineate what aspects or variables will be examined, and what will not be addressed.

Maintain Consistency with Research Questions : Ensure your research objectives align with your research questions.

Frequently used phrases in research objectives

• …contribute to the knowledge of…
• …search for…
• Our study will also document….
• The primary objective is to integrate…
• The purposes of this research include:
• We attempt to…
• We formulated these objective based on
• This study searches for
• The second gold is to test

Objectives for personal growth often focus on individual improvement on skills, knowledge, well-being, and overall development.

Personal growth objectives encompass various aspects of life, including emotional, intellectual, physical, and interpersonal dimensions. They serve as roadmaps for continuous learning, growth, and self-awareness.

• Read one non-fiction book each month to expand knowledge in areas of personal interest.
• Incorporate regular exercise into the routine by walking or jogging for at least 30 minutes five times a week.

Tips to write objectives for personal growth from AhaSlides.

💡 Development Goals For Work: A Step-By-Step Guide For Beginners with Examples

💡 What is Personal Growth? Set Up Personal Goals For Work | Updated in 2023

💡 Work Goals Examples For Evaluation with +5 Steps To Create in 2023

How to write objectives in general? Here are common tips for setting objectives of any field.

#1. Be concise and straightforward

Keep the words as simple and straightforward as much as possible. It is much better to remove unnecessary or ambiguous words that might lead to misunderstanding.

#2. Keep your number of objectives limited

Don’t confuse your learners or readers with too many objectives. Concentrating on a few key objectives can effectively maintain focus and clarity and prevent overwhelming. 

#3. Use action verbs

You can start each objective with one of the following measurable verbs: Describe, Explain, Identify, Discuss, Compare, Define, Differentiate, List, and more.

#4. Be SMART

SMART objectives framework can be defined with specific, measurable, achievable, relevant, and time-bound. These objectives are clearer and easier to understand and achieve.

⭐ Want more inspiration? Check out AhaSlides to explore the innovative way to get presentations and lesson engaging and fun!

What are the 3 parts of an objective?

According to Mager (1997), objective statements contain three parts: behavior (or, performance), conditions, and criteria.

What are the 4 elements of a well-written objective?

The four elements of an objective are Audience, Behavior, Condition, and Degree, called A-B-C-D method. They are used to identify what a student is expected to know and how to test them.

What are the 4 components of objective writing?

There are four components of an objective include: (1) the action verb, (2) conditions, (3) standard, and (4) the intended audience (always the students)

Ref: Indeed | Batchwood | 

Astrid Tran

I've got my rhythm with words

More from AhaSlides

Center for Teaching

Bloom’s taxonomy.

Background Information | The Original Taxonomy | The Revised Taxonomy | Why Use Bloom’s Taxonomy? | Further Information

The above graphic is released under a Creative Commons Attribution license. You’re free to share, reproduce, or otherwise use it, as long as you attribute it to the Vanderbilt University Center for Teaching. For a higher resolution version, visit our Flickr account and look for the “Download this photo” icon.

Background Information

In 1956, Benjamin Bloom with collaborators Max Englehart, Edward Furst, Walter Hill, and David Krathwohl published a framework for categorizing educational goals: Taxonomy of Educational Objectives . Familiarly known as Bloom’s Taxonomy , this framework has been applied by generations of K-12 teachers and college instructors in their teaching.

The framework elaborated by Bloom and his collaborators consisted of six major categories: Knowledge, Comprehension, Application, Analysis, Synthesis, and Evaluation. The categories after Knowledge were presented as “skills and abilities,” with the understanding that knowledge was the necessary precondition for putting these skills and abilities into practice.

While each category contained subcategories, all lying along a continuum from simple to complex and concrete to abstract, the taxonomy is popularly remembered according to the six main categories.

The Original Taxonomy (1956)

Here are the authors’ brief explanations of these main categories in from the appendix of Taxonomy of Educational Objectives ( Handbook One , pp. 201-207):

• Knowledge “involves the recall of specifics and universals, the recall of methods and processes, or the recall of a pattern, structure, or setting.”
• Comprehension “refers to a type of understanding or apprehension such that the individual knows what is being communicated and can make use of the material or idea being communicated without necessarily relating it to other material or seeing its fullest implications.”
• Application refers to the “use of abstractions in particular and concrete situations.”
• Analysis represents the “breakdown of a communication into its constituent elements or parts such that the relative hierarchy of ideas is made clear and/or the relations between ideas expressed are made explicit.”
• Synthesis involves the “putting together of elements and parts so as to form a whole.”
• Evaluation engenders “judgments about the value of material and methods for given purposes.”

The 1984 edition of Handbook One is available in the CFT Library in Calhoun 116. See its ACORN record for call number and availability.

Barbara Gross Davis, in the “Asking Questions” chapter of Tools for Teaching , also provides examples of questions corresponding to the six categories. This chapter is not available in the online version of the book, but Tools for Teaching is available in the CFT Library. See its ACORN record for call number and availability.

The Revised Taxonomy (2001)

A group of cognitive psychologists, curriculum theorists and instructional researchers, and testing and assessment specialists published in 2001 a revision of Bloom’s Taxonomy with the title A Taxonomy for Teaching, Learning, and Assessment . This title draws attention away from the somewhat static notion of “educational objectives” (in Bloom’s original title) and points to a more dynamic conception of classification.

The authors of the revised taxonomy underscore this dynamism, using verbs and gerunds to label their categories and subcategories (rather than the nouns of the original taxonomy). These “action words” describe the cognitive processes by which thinkers encounter and work with knowledge:

• Recognizing
• Interpreting
• Exemplifying
• Classifying
• Summarizing
• Implementing
• Differentiating
• Attributing

In the revised taxonomy, knowledge is at the basis of these six cognitive processes, but its authors created a separate taxonomy of the types of knowledge used in cognition:

• Knowledge of terminology
• Knowledge of specific details and elements
• Knowledge of classifications and categories
• Knowledge of principles and generalizations
• Knowledge of theories, models, and structures
• Knowledge of subject-specific skills and algorithms
• Knowledge of subject-specific techniques and methods
• Knowledge of criteria for determining when to use appropriate procedures
• Strategic Knowledge
• Knowledge about cognitive tasks, including appropriate contextual and conditional knowledge
• Self-knowledge

Mary Forehand from the University of Georgia provides a guide to the revised version giving a brief summary of the revised taxonomy and a helpful table of the six cognitive processes and four types of knowledge.

Why Use Bloom’s Taxonomy?

The authors of the revised taxonomy suggest a multi-layered answer to this question, to which the author of this teaching guide has added some clarifying points:

• Objectives (learning goals) are important to establish in a pedagogical interchange so that teachers and students alike understand the purpose of that interchange.
• Organizing objectives helps to clarify objectives for themselves and for students.
• “plan and deliver appropriate instruction”;
• “design valid assessment tasks and strategies”;and
• “ensure that instruction and assessment are aligned with the objectives.”

Citations are from A Taxonomy for Learning, Teaching, and Assessing: A Revision of Bloom’s Taxonomy of Educational Objectives .

Further Information

Section III of A Taxonomy for Learning, Teaching, and Assessing: A Revision of Bloom’s Taxonomy of Educational Objectives , entitled “The Taxonomy in Use,” provides over 150 pages of examples of applications of the taxonomy. Although these examples are from the K-12 setting, they are easily adaptable to the university setting.

Section IV, “The Taxonomy in Perspective,” provides information about 19 alternative frameworks to Bloom’s Taxonomy, and discusses the relationship of these alternative frameworks to the revised Bloom’s Taxonomy.

Teaching Guides

• Online Course Development Resources
• Principles & Frameworks
• Pedagogies & Strategies
• Reflecting & Assessing
• Challenges & Opportunities
• Populations & Contexts

Quick Links

• Services for Departments and Schools
• Examples of Online Instructional Modules

• Search UNH.edu
• Search Teaching & Learning Resource Hub

Commonly Searched Items:

• Academic Calendar
• Course Design
• Learning Environment
• Learning Resources
• Student Academic Success
• Teaching Modality
• Active Learning
• Artificial Intelligence (e.g., ChatGPT)
• Authentic Learning
• Collaborative Learning
• Fundamentals of Online Instruction
• Large Enrollment Classes
• Studio and Performance
• STEM Courses and Online Labs
• Academic Honesty
• Formative Assessment and Feedback
• Summative Assessment
• Cloud Storage and Sharing
• Presentation Tools
• Student Response Systems
• Video Creation and Hosting
• Virtual Whiteboard
• Web Conferencing
• Website Creation 
• myCourses (Canvas) 
• Resource Index

Revised Bloom’s Taxonomy and verbs (all domains)

• https://www.astate.edu/dotAsset/7a3b152c-b73a-45d6-b8a3-7ecf7f786f6a.pdf
• Backward Design

Teaching & Learning Resource Hub

• Assessment links 
• Assignments

• Sustainability
• Embrace New Hampshire
• University News
• The Future of UNH
• Campus Locations
• Calendars & Events
• Directories
• Facts & Figures
• Academic Advising
• Colleges & Schools
• Degrees & Programs
• Undeclared Students
• Course Search
• Study Abroad
• Career Services
• How to Apply
• Visit Campus
• Undergraduate Admissions
• Costs & Financial Aid
• Net Price Calculator
• Graduate Admissions
• UNH Franklin Pierce School of Law
• Housing & Residential Life
• Clubs & Organizations
• New Student Programs
• Student Support
• Fitness & Recreation
• Student Union
• Health & Wellness
• Student Life Leadership
• Sport Clubs
• UNH Wildcats
• Intramural Sports
• Campus Recreation
• Centers & Institutes
• Undergraduate Research
• Research Office
• Graduate Research
• FindScholars@UNH
• Business Partnerships with UNH
• Professional Development & Continuing Education
• Research and Technology at UNH
• Request Information
• Current Students
• Faculty & Staff
• Alumni & Friends

Imperial College London Imperial College London

Latest news.

Weight programme success and honours from Finland: News from Imperial

Imperial hosts inaugural research project finale for maths school students

Staff Survey engagement champions introduced

• Educational Development Unit
• Teaching toolkit
• Intended learning outcomes

Choosing action verbs

Action verbs for effective ILOs

Writing ILOs using carefully considered action verbs to relate the content of the teaching to the level of expected understanding helps you to plan your teaching. The strategy can be applied at all levels, from an individual lecture or tutorial to a whole course.

Write the ILOs first, think about them, perhaps change the action verb or adjust the wording so they are ‘ SMART ’, they relate to exactly what you want them to, and they are clear.

Then check the following:

• Do they make sense? • Do they build appropriately? • Is the level right in terms of where they ‘start’ and ‘finish’? • Are they achievable by the students in the time and with the resources available?

This gives you a way of conceptualising the teaching before you start writing the detail and can save a lot of time and effort and help you focus on exactly what is needed. They also guide students as to what is important and are useful to other staff/teachers.

So if you are asked to teach on a new course and you need to know how to ‘pitch’ your contribution, or what you can expect the students to know, have a look at the course-level ILOs, and perhaps the ILOs related to the specific teaching that you will cover. What level of learning is expected? Finding this out will help you integrate your teaching with the course.

In the next section, we take a closer look at how to write effective ILOs.

The Peak Performance Center

The pursuit of performance excellence, verbs for learning objectives.

Verbs for Learning Objectives / Learning Outcomes

The verbs used in learning objectives or learning outcomes should correspond to the level of thought at which the learners are expected to perform or function. The following lists of verbs are provided to help recognize the levels of thought and to help you write learning objectives that address the various levels of skill your learner should attain. By creating learning objectives using these verbs, you indicate explicitly what the learner must do in order to demonstrate learning.

Bloom’s Taxonomy of Learning

This list is arranged according to Bloom’s Taxonomy of Learning. Bloom’s Taxonomy classifies thinking according to six cognitive levels of complexity: knowledge, comprehension, application, analysis, synthesis, and evaluation. The categories are ordered from simple to complex and from concrete to abstract. Each level becomes more challenging as you move higher.

Cognitive competency or complexity begins at the knowledge level learning and advances up the taxonomy to comprehension, application, and then to the higher order thinking skills involved in analysis, synthesis, and evaluation.

Bloom’s Taxonomy

Bloom’s Taxonomy Revised

Determining Verbs for Learning Objectives

When determining your learning objectives, consider using a verb from the appropriate cognitive domain below. This list will help you express specific performance expectations you have of the learners at the completion of the course.

This is the lowest level of learning. This cognitive level focuses on the ability to remember or retrieve previously learned material. The learning standards at this level simply ask the learner to recognize and recall data or information.

Examples of verbs that relate to the Knowledge domain are:  

Comprehension

This cognitive level focuses on the ability to grasp or construct meaning from material. The learning standards at this level ask the learner to demonstrate understanding of the meaning and ideas by organizing, comparing, translating, summarizing, or paraphrasing.

Examples of verbs that relate to the Comprehension domain are:  

Application

This level focuses on the ability to use information in new ways or situations. The learning standards at this level ask the learner to use the newly acquired information in a new situation or different way from the original context.

Examples of verbs that relate to the Application domain are:  

This level consider to be a higher order of thinking. This level focuses on the ability to examine and break information or concepts into component parts so that its organizational structure may be understood. The learning standards at this level ask the learner to separate the whole into its parts, in order to better understand the organization of the whole and the relationships between the parts.

Examples of verbs that relate to the Analysis domain are:  

This level also considered to be a higher order of thinking. This level focuses on the ability to compile information in a different way by combining elements in a new pattern or proposing alternative solutions. The learning standards at this level ask the learner to put parts together to form a unique new whole or build a structure from diverse elements.

Examples of verbs that relate to the Synthesis domain are:  

This is considered by Bloom to be the highest level of learning. This cognitive level focuses on the ability to make judgments about the value of ideas or materials and able to present and defend opinions based on a set of criteria. The learning standards at this highest level ask the learner to judge, check, critique the value of material to make decisions.

Examples of verbs that relate to the Evaluation domain are:  

Copyright © 2024 | WordPress Theme by MH Themes

Home Blog Presentation Ideas Powerful Words to Use in Presentations: Ultra Long List 

Powerful Words to Use in Presentations: Ultra Long List 

The power of words is immense and palpable when it comes to sharing ideas with others. The way you frame your sentences and cherry-pick specific words will affect how the audience preserves you. Not just that. Well-selected power words can shape narratives around businesses, distort (positively and negatively) their perception, and impact the listener’s decision to purchase. That’s why top copywriters and public speakers alike spend a great deal of time brainstorming different word combos and obsessing over their selection of action verbs, adjectives, and linking phrases.

Granted, you no longer need to do that. Just grab a PowerPoint template of your choice and start populating it with our big list of power words! 

What are Power Words?

Power words are persuasive words and phrases that evoke a positive or negative emotional response. Our selection of verbs, adjectives, and adverbs can convey different emotions from slight excitement to rightful outrate. That’s why public speakers , authors, and copywriters always carefully choose their words to convey the right idea and sentiment. 

Power words and phrases can make the same idea sound very different. Let’s take Apple’s famous slogan as an example: Think different. 

You can also convey the same idea using other descriptive words: Don’t think like everybody else, think outside the box, be creative 

However, each variation has a somewhat different ring to it. Ultimately, your word choice also impacts how others perceive you based on your speech.

Researchers found that word selection can have a massive impact on people, businesses, and society as a whole. Individual word choices can indicate the speaker’s mental state and impact the outcomes of a negotiation. Business power words shape customer experience with the brand and affect conversions. Action words, chose by the media, influence public perception of a social issue. 

Interestingly a group of researchers from Wilfrid Laurier University in Canada and Wharton in the US also found that word choices impact the song’s popularity. By applying text mining analytics to Billboard charts, the group found that songs with somewhat more unique texts performed better than those with pretty standard lyrics. A 16% differentiation in lyrical topics within a song was enough to propel it higher than songs in similar genres. 

The takeaway:

Our word choices have a profound impact on how others perceive us, as well as the actions they take afterward. Thus, if you want to be a Rockstar presenter , you need to choose your words carefully and prioritize powerful words! 

List of Powerful Words to Use in Presentations 

The English language has about 170,000 words in use . But an average person has an active vocabulary of 20,000 – 30,000 words. Among them is a smaller range of powerful adjectives and action verbs to make your presentations and speeches more impactful. 

Action Verbs to Use in Your PowerPoint Presentation

As the name implies, action verbs denote some dynamics — state, movement, result, etc. We use action verbs in our everyday speech a lot to describe what and how we do things. As author Elwyn Brooks White suggests : 

“Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn’t been built that can pull a weak or inaccurate noun out of a tight place.”

Strong verbs don’t need adverbs to reinforce them. Compare these two statements: 

• I walked quickly towards the door. 
• I rushed out of the door. 

The first sentence merely states the fact. But the second one better conveys the emotion, the urgency of getting out of the room. It adds color to the narrative and sets the right mood.

In business presentations, action verbs help imply action to the user. They are good to use for both throughout the copy and the closing slide when you describe: 

• Main action points 
• Accomplishments
• Next steps 
• Results 

As you proofread your slide deck, look for weaker verbs and then replace them with stronger synonyms. Some common offenders include: 

• State-of-being verbs such as am, does, do, could, might, etc. While they have their merit, oftentimes, you can find a more descriptive alternative, conveying an extra emotion. 
• Verbs ending in -ing : wishing, planning, forgetting. Be bolder. Use present or past tenses instead. 
• Verbs in conjunction with an adjective: walked quickly, talked loudly, etc. Again, these can be replaced with snappier one-word alternatives. 

List of powerful verbs to make your language more persuasive: 

• Accelerate 
• Alter 
• Maintain 
• Regard 
• Convince 
• Boost 
• Ignite 
• Surge 
• Disrupt 
• Rejuvenate 
• Smash 
• Supercharge 
• Report 
• Change 
• Explore 
• Re-define 
• Strategize 
• Maximize 
• Capture 
• Achieve 

Powerful Adjectives to Use In Your Presentation 

The goal of adjectives is to reinforce your nouns and verbs. Use them to convey specific emotions and set the scene for the audience. 

But be sparring. You are not writing a novel. Too many adjectives can make your slide deck look cluttered, as you’d have to skim on white space to fit longer sentences. Also, excessive use of adjectives can muddle the main idea behind your key statements.

Below is our quick collection of power adjectives you can use to punch up your presentation: 

Power Words for Motivation

• Awe-inspiring
• Exquisite 
• Blissful 
• Brilliant 
• Dynamic 
• Burgeoning 
• Breathtaking
• Accomplished
• Successful 
• Enterprising 
• Venturesome
• Life-changing
• Encouraging 
• Baffling 
• Sensational 
• Incredible 

Power Words for Sales (Adjectives) 

• Cost-effective 
• Exorbitant 
• Knock-out 
• Science-proofed 
• Limited-time 
• Fully-booked
• Refundable 
• Negotiable 
• Below market average 
• Too-good-to-miss
• Budget-friendly
• Optimal 
• Exclusive 
• Time-sensitive
• Efficacious
• Sensible 
• Stylish 
• Unique 
• Profitable 

Power Adjectives to Persuade

• Verified 
• Risk-free 
• Effective 
• Tested 
• Solution-oriented
• Vetted 
• Non-negotiable
• Quality-controlled 
• Reliable 
• Legitimate 
• Lifetime 
• Market-tested 
• Foolproof 
• Surefire 
• Ingenious 
• Innovative 
• Cutting-edge 
• Exceptional 
• Game-changing
• Ground-breaking
• Flagship 
• Assured 
• Collateralized 
• Painless 
• Diciest 
• Tamperproof
• Immutable 

Coherence Markers 

Coherence markers are conversational words and phrases we use to denote logical connections between different ideas. They are not meaningful standalone words. Yet, they play a huge role in making your presentation copy more compelling.

Take a look at these two versions of Dove ad copy:

• Your skin’s natural oils keep it silky and supple. As you age, it becomes less elastic, and the production of oil slows down. Aging can cause dull, dehydrated skin.
• Your skin’s natural oils keep it silky and supple. But as you age, your skin becomes less elastic, and the production of oil slows down. That is why aging can cause dull, dehydrated skin.

The bolded coherence markers help digest the claims by establishing logical connections between the ideas. Research shows that adding such links to any copy (or speech) improves clarity and boosts persuasion. Therefore, sprinkle some coherence markers in your presentation to help the reader or lister mentally justify what you are saying. 

Coherence Markers to Use in a Presentation 

• Now do it 
• So go ahead
• Due to 
• That’s why 
• Given that 
• Here’s the deal:
• That’s right 
• By contrast 
• Beyond that 
• For starters
• What’s the bottom line?
• You might be wondering
• By now you should 
• Better still…
• The general conclusion is that
• Compound this with 
• What does this mean for you?
• Inferring from above 
• Just imagine
• You’ve tried everything. But
• You start to worry that
• Let me guess 
• What’s the catch?
• I know that’s what you’re thinking, right?
• But one thing’s for sure
• Let me say this straight
• Now consider it this way 
• It gest better (or worse)
• But here’s the kicker
• As if that’s not enough
• Best of all

Metaphors 

A metaphor is a figure of speech used to represent or symbolize another object or concept. For example, time is the greatest gift given to you . 

Writers love using metaphors to act depth and eloquence to their narrative. At the same time, top presenters use these to help the reader picture an intangible concept. 

As research found, metaphors help with persuasion by helping the reader or listener form a concrete mental image of the discussed concept. For example, you can say that your printing equipment works fast. But how fast do you mean? A metaphor can help make it more clear, e.g., “Our printing machines an equivalent of Ferrari in terms of speed.”  

Check our complete guide to using metaphors in presentations for more insights. Or swipe of some of the examples from our list below: 

Metaphors for Professional Presentations 

• Zeus-like 
• Drag-and-drop interfaces 
• To be worth waiting for 
• Glue for the Internet 
• To stay afloat 
• Off the shelf 
• Custom-made 
• To get up to speed
• App-like functionality 
• blue ocean / red ocean 
• Bumps on the road 
• Jump on the bandwagon 
• Tossed its cap
• The veneer on the credenza.
• Moonshot project
• More complicated than one-color puzzles.
• Lion-tamer-sky-diver fun
• Pack a punch 
• At the foothold of new 
• Buckets of questions 
• Going against the grain
• The epitome of something else
• From full throttle to a halt

To Conclude

Positive power words speak straight to the hearts and minds of the audiences. They encourage, inspire, motivate, bring up, and help move on in the right direction. If your goal is to hammer in a clear idea and prompt subsequent desirable action, these words are your best buddies to use all through your presentation slides and during delivery! 

1. 12 Tips List PowerPoint Templates

If you´re searching for a PowerPoint Template that is very flexible and can be used to create lists, the 12 Tips List PowerPoint Template is a great choice. 

Use This Template

Like this article? Please share

Presentation Approaches, Presentation Ideas, Presentation Skills, Presentation Tips, Speech, Word Cloud Filed under Presentation Ideas

Related Articles

Filed under Google Slides Tutorials • May 3rd, 2024

How to Work with Google Slides Version History

Go back to previous changes or check who edited your presentation. Learn how to work with Google Slides Version History here.

Filed under Design , Presentation Ideas • May 1st, 2024

The Power of Mind Map Note Taking for Presenters

Add a new tool to your repertoire of presentation skills by mastering the art of mind map note taking. An ideal process to facilitate content retention.

Filed under Google Slides Tutorials • April 29th, 2024

Best Google Slides Add-Ons

Optimize your Google Slides experience by installing the best Google Slides add-ons available in the market. Full list with photos.

One Response to “Powerful Words to Use in Presentations: Ultra Long List ”

Great article! it helped me ALOT. Thank you.

Leave a Reply