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How to Write an Essay Introduction (with Examples)   

essay introduction

The introduction of an essay plays a critical role in engaging the reader and providing contextual information about the topic. It sets the stage for the rest of the essay, establishes the tone and style, and motivates the reader to continue reading. 

Table of Contents

What is an essay introduction , what to include in an essay introduction, how to create an essay structure , step-by-step process for writing an essay introduction , how to write an introduction paragraph , how to write a hook for your essay , how to include background information , how to write a thesis statement .

  • Argumentative Essay Introduction Example: 
  • Expository Essay Introduction Example 

Literary Analysis Essay Introduction Example

Check and revise – checklist for essay introduction , key takeaways , frequently asked questions .

An introduction is the opening section of an essay, paper, or other written work. It introduces the topic and provides background information, context, and an overview of what the reader can expect from the rest of the work. 1 The key is to be concise and to the point, providing enough information to engage the reader without delving into excessive detail. 

The essay introduction is crucial as it sets the tone for the entire piece and provides the reader with a roadmap of what to expect. Here are key elements to include in your essay introduction: 

  • Hook : Start with an attention-grabbing statement or question to engage the reader. This could be a surprising fact, a relevant quote, or a compelling anecdote. 
  • Background information : Provide context and background information to help the reader understand the topic. This can include historical information, definitions of key terms, or an overview of the current state of affairs related to your topic. 
  • Thesis statement : Clearly state your main argument or position on the topic. Your thesis should be concise and specific, providing a clear direction for your essay. 

Before we get into how to write an essay introduction, we need to know how it is structured. The structure of an essay is crucial for organizing your thoughts and presenting them clearly and logically. It is divided as follows: 2  

  • Introduction:  The introduction should grab the reader’s attention with a hook, provide context, and include a thesis statement that presents the main argument or purpose of the essay.  
  • Body:  The body should consist of focused paragraphs that support your thesis statement using evidence and analysis. Each paragraph should concentrate on a single central idea or argument and provide evidence, examples, or analysis to back it up.  
  • Conclusion:  The conclusion should summarize the main points and restate the thesis differently. End with a final statement that leaves a lasting impression on the reader. Avoid new information or arguments. 

introducing a website in an essay

Here’s a step-by-step guide on how to write an essay introduction: 

  • Start with a Hook : Begin your introduction paragraph with an attention-grabbing statement, question, quote, or anecdote related to your topic. The hook should pique the reader’s interest and encourage them to continue reading. 
  • Provide Background Information : This helps the reader understand the relevance and importance of the topic. 
  • State Your Thesis Statement : The last sentence is the main argument or point of your essay. It should be clear, concise, and directly address the topic of your essay. 
  • Preview the Main Points : This gives the reader an idea of what to expect and how you will support your thesis. 
  • Keep it Concise and Clear : Avoid going into too much detail or including information not directly relevant to your topic. 
  • Revise : Revise your introduction after you’ve written the rest of your essay to ensure it aligns with your final argument. 

Here’s an example of an essay introduction paragraph about the importance of education: 

Education is often viewed as a fundamental human right and a key social and economic development driver. As Nelson Mandela once famously said, “Education is the most powerful weapon which you can use to change the world.” It is the key to unlocking a wide range of opportunities and benefits for individuals, societies, and nations. In today’s constantly evolving world, education has become even more critical. It has expanded beyond traditional classroom learning to include digital and remote learning, making education more accessible and convenient. This essay will delve into the importance of education in empowering individuals to achieve their dreams, improving societies by promoting social justice and equality, and driving economic growth by developing a skilled workforce and promoting innovation. 

This introduction paragraph example includes a hook (the quote by Nelson Mandela), provides some background information on education, and states the thesis statement (the importance of education). 

This is one of the key steps in how to write an essay introduction. Crafting a compelling hook is vital because it sets the tone for your entire essay and determines whether your readers will stay interested. A good hook draws the reader in and sets the stage for the rest of your essay.  

  • Avoid Dry Fact : Instead of simply stating a bland fact, try to make it engaging and relevant to your topic. For example, if you’re writing about the benefits of exercise, you could start with a startling statistic like, “Did you know that regular exercise can increase your lifespan by up to seven years?” 
  • Avoid Using a Dictionary Definition : While definitions can be informative, they’re not always the most captivating way to start an essay. Instead, try to use a quote, anecdote, or provocative question to pique the reader’s interest. For instance, if you’re writing about freedom, you could begin with a quote from a famous freedom fighter or philosopher. 
  • Do Not Just State a Fact That the Reader Already Knows : This ties back to the first point—your hook should surprise or intrigue the reader. For Here’s an introduction paragraph example, if you’re writing about climate change, you could start with a thought-provoking statement like, “Despite overwhelming evidence, many people still refuse to believe in the reality of climate change.” 

Including background information in the introduction section of your essay is important to provide context and establish the relevance of your topic. When writing the background information, you can follow these steps: 

  • Start with a General Statement:  Begin with a general statement about the topic and gradually narrow it down to your specific focus. For example, when discussing the impact of social media, you can begin by making a broad statement about social media and its widespread use in today’s society, as follows: “Social media has become an integral part of modern life, with billions of users worldwide.” 
  • Define Key Terms : Define any key terms or concepts that may be unfamiliar to your readers but are essential for understanding your argument. 
  • Provide Relevant Statistics:  Use statistics or facts to highlight the significance of the issue you’re discussing. For instance, “According to a report by Statista, the number of social media users is expected to reach 4.41 billion by 2025.” 
  • Discuss the Evolution:  Mention previous research or studies that have been conducted on the topic, especially those that are relevant to your argument. Mention key milestones or developments that have shaped its current impact. You can also outline some of the major effects of social media. For example, you can briefly describe how social media has evolved, including positives such as increased connectivity and issues like cyberbullying and privacy concerns. 
  • Transition to Your Thesis:  Use the background information to lead into your thesis statement, which should clearly state the main argument or purpose of your essay. For example, “Given its pervasive influence, it is crucial to examine the impact of social media on mental health.” 

introducing a website in an essay

A thesis statement is a concise summary of the main point or claim of an essay, research paper, or other type of academic writing. It appears near the end of the introduction. Here’s how to write a thesis statement: 

  • Identify the topic:  Start by identifying the topic of your essay. For example, if your essay is about the importance of exercise for overall health, your topic is “exercise.” 
  • State your position:  Next, state your position or claim about the topic. This is the main argument or point you want to make. For example, if you believe that regular exercise is crucial for maintaining good health, your position could be: “Regular exercise is essential for maintaining good health.” 
  • Support your position:  Provide a brief overview of the reasons or evidence that support your position. These will be the main points of your essay. For example, if you’re writing an essay about the importance of exercise, you could mention the physical health benefits, mental health benefits, and the role of exercise in disease prevention. 
  • Make it specific:  Ensure your thesis statement clearly states what you will discuss in your essay. For example, instead of saying, “Exercise is good for you,” you could say, “Regular exercise, including cardiovascular and strength training, can improve overall health and reduce the risk of chronic diseases.” 

Examples of essay introduction 

Here are examples of essay introductions for different types of essays: 

Argumentative Essay Introduction Example:  

Topic: Should the voting age be lowered to 16? 

“The question of whether the voting age should be lowered to 16 has sparked nationwide debate. While some argue that 16-year-olds lack the requisite maturity and knowledge to make informed decisions, others argue that doing so would imbue young people with agency and give them a voice in shaping their future.” 

Expository Essay Introduction Example  

Topic: The benefits of regular exercise 

“In today’s fast-paced world, the importance of regular exercise cannot be overstated. From improving physical health to boosting mental well-being, the benefits of exercise are numerous and far-reaching. This essay will examine the various advantages of regular exercise and provide tips on incorporating it into your daily routine.” 

Text: “To Kill a Mockingbird” by Harper Lee 

“Harper Lee’s novel, ‘To Kill a Mockingbird,’ is a timeless classic that explores themes of racism, injustice, and morality in the American South. Through the eyes of young Scout Finch, the reader is taken on a journey that challenges societal norms and forces characters to confront their prejudices. This essay will analyze the novel’s use of symbolism, character development, and narrative structure to uncover its deeper meaning and relevance to contemporary society.” 

  • Engaging and Relevant First Sentence : The opening sentence captures the reader’s attention and relates directly to the topic. 
  • Background Information : Enough background information is introduced to provide context for the thesis statement. 
  • Definition of Important Terms : Key terms or concepts that might be unfamiliar to the audience or are central to the argument are defined. 
  • Clear Thesis Statement : The thesis statement presents the main point or argument of the essay. 
  • Relevance to Main Body : Everything in the introduction directly relates to and sets up the discussion in the main body of the essay. 

introducing a website in an essay

Writing a strong introduction is crucial for setting the tone and context of your essay. Here are the key takeaways for how to write essay introduction: 3  

  • Hook the Reader : Start with an engaging hook to grab the reader’s attention. This could be a compelling question, a surprising fact, a relevant quote, or an anecdote. 
  • Provide Background : Give a brief overview of the topic, setting the context and stage for the discussion. 
  • Thesis Statement : State your thesis, which is the main argument or point of your essay. It should be concise, clear, and specific. 
  • Preview the Structure : Outline the main points or arguments to help the reader understand the organization of your essay. 
  • Keep it Concise : Avoid including unnecessary details or information not directly related to your thesis. 
  • Revise and Edit : Revise your introduction to ensure clarity, coherence, and relevance. Check for grammar and spelling errors. 
  • Seek Feedback : Get feedback from peers or instructors to improve your introduction further. 

The purpose of an essay introduction is to give an overview of the topic, context, and main ideas of the essay. It is meant to engage the reader, establish the tone for the rest of the essay, and introduce the thesis statement or central argument.  

An essay introduction typically ranges from 5-10% of the total word count. For example, in a 1,000-word essay, the introduction would be roughly 50-100 words. However, the length can vary depending on the complexity of the topic and the overall length of the essay.

An essay introduction is critical in engaging the reader and providing contextual information about the topic. To ensure its effectiveness, consider incorporating these key elements: a compelling hook, background information, a clear thesis statement, an outline of the essay’s scope, a smooth transition to the body, and optional signposting sentences.  

The process of writing an essay introduction is not necessarily straightforward, but there are several strategies that can be employed to achieve this end. When experiencing difficulty initiating the process, consider the following techniques: begin with an anecdote, a quotation, an image, a question, or a startling fact to pique the reader’s interest. It may also be helpful to consider the five W’s of journalism: who, what, when, where, why, and how.   For instance, an anecdotal opening could be structured as follows: “As I ascended the stage, momentarily blinded by the intense lights, I could sense the weight of a hundred eyes upon me, anticipating my next move. The topic of discussion was climate change, a subject I was passionate about, and it was my first public speaking event. Little did I know , that pivotal moment would not only alter my perspective but also chart my life’s course.” 

Crafting a compelling thesis statement for your introduction paragraph is crucial to grab your reader’s attention. To achieve this, avoid using overused phrases such as “In this paper, I will write about” or “I will focus on” as they lack originality. Instead, strive to engage your reader by substantiating your stance or proposition with a “so what” clause. While writing your thesis statement, aim to be precise, succinct, and clear in conveying your main argument.  

To create an effective essay introduction, ensure it is clear, engaging, relevant, and contains a concise thesis statement. It should transition smoothly into the essay and be long enough to cover necessary points but not become overwhelming. Seek feedback from peers or instructors to assess its effectiveness. 

References  

  • Cui, L. (2022). Unit 6 Essay Introduction.  Building Academic Writing Skills . 
  • West, H., Malcolm, G., Keywood, S., & Hill, J. (2019). Writing a successful essay.  Journal of Geography in Higher Education ,  43 (4), 609-617. 
  • Beavers, M. E., Thoune, D. L., & McBeth, M. (2023). Bibliographic Essay: Reading, Researching, Teaching, and Writing with Hooks: A Queer Literacy Sponsorship. College English, 85(3), 230-242. 

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Related Reads:

  • What is an Argumentative Essay? How to Write It (With Examples)
  • How to Paraphrase Research Papers Effectively
  • How to Cite Social Media Sources in Academic Writing? 
  • How Long Should a Chapter Be?

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Quoting and integrating sources into your paper

In any study of a subject, people engage in a “conversation” of sorts, where they read or listen to others’ ideas, consider them with their own viewpoints, and then develop their own stance. It is important in this “conversation” to acknowledge when we use someone else’s words or ideas. If we didn’t come up with it ourselves, we need to tell our readers who did come up with it.

It is important to draw on the work of experts to formulate your own ideas. Quoting and paraphrasing the work of authors engaged in writing about your topic adds expert support to your argument and thesis statement. You are contributing to a scholarly conversation with scholars who are experts on your topic with your writing. This is the difference between a scholarly research paper and any other paper: you must include your own voice in your analysis and ideas alongside scholars or experts.

All your sources must relate to your thesis, or central argument, whether they are in agreement or not. It is a good idea to address all sides of the argument or thesis to make your stance stronger. There are two main ways to incorporate sources into your research paper.

Quoting is when you use the exact words from a source. You will need to put quotation marks around the words that are not your own and cite where they came from. For example:

“It wasn’t really a tune, but from the first note the beast’s eyes began to droop . . . Slowly the dog’s growls ceased – it tottered on its paws and fell to its knees, then it slumped to the ground, fast asleep” (Rowling 275).

Follow these guidelines when opting to cite a passage:

  • Choose to quote passages that seem especially well phrased or are unique to the author or subject matter.
  • Be selective in your quotations. Avoid over-quoting. You also don’t have to quote an entire passage. Use ellipses (. . .) to indicate omitted words. Check with your professor for their ideal length of quotations – some professors place word limits on how much of a sentence or paragraph you should quote.
  • Before or after quoting a passage, include an explanation in which you interpret the significance of the quote for the reader. Avoid “hanging quotes” that have no context or introduction. It is better to err on the side of your reader not understanding your point until you spell it out for them, rather than assume readers will follow your thought process exactly.
  • If you are having trouble paraphrasing (putting something into your own words), that may be a sign that you should quote it.
  • Shorter quotes are generally incorporated into the flow of a sentence while longer quotes may be set off in “blocks.” Check your citation handbook for quoting guidelines.

Paraphrasing is when you state the ideas from another source in your own words . Even when you use your own words, if the ideas or facts came from another source, you need to cite where they came from. Quotation marks are not used. For example:

With the simple music of the flute, Harry lulled the dog to sleep (Rowling 275).

Follow these guidelines when opting to paraphrase a passage:

  • Don’t take a passage and change a word here or there. You must write out the idea in your own words. Simply changing a few words from the original source or restating the information exactly using different words is considered plagiarism .
  • Read the passage, reflect upon it, and restate it in a way that is meaningful to you within the context of your paper . You are using this to back up a point you are making, so your paraphrased content should be tailored to that point specifically.
  • After reading the passage that you want to paraphrase, look away from it, and imagine explaining the main point to another person.
  • After paraphrasing the passage, go back and compare it to the original. Are there any phrases that have come directly from the original source? If so, you should rephrase it or put the original in quotation marks. If you cannot state an idea in your own words, you should use the direct quotation.

A summary is similar to paraphrasing, but used in cases where you are trying to give an overview of many ideas. As in paraphrasing, quotation marks are not used, but a citation is still necessary. For example:

Through a combination of skill and their invisibility cloak, Harry, Ron, and Hermione slipped through Hogwarts to the dog’s room and down through the trapdoor within (Rowling 271-77).

Important guidelines

When integrating a source into your paper, remember to use these three important components:

  • Introductory phrase to the source material : mention the author, date, or any other relevant information when introducing a quote or paraphrase.
  • Source material : a direct quote, paraphrase, or summary with proper citation.
  • Analysis of source material : your response, interpretations, or arguments regarding the source material should introduce or follow it. When incorporating source material into your paper, relate your source and analysis back to your original thesis.

Ideally, papers will contain a good balance of direct quotations, paraphrasing and your own thoughts. Too much reliance on quotations and paraphrasing can make it seem like you are only using the work of others and have no original thoughts on the topic.

Always properly cite an author’s original idea, whether you have directly quoted or paraphrased it. If you have questions about how to cite properly in your chosen citation style, browse these citation guides . You can also review our guide to understanding plagiarism .

University Writing Center

The University of Nevada, Reno Writing Center provides helpful guidance on quoting and paraphrasing and explains how to make sure your paraphrasing does not veer into plagiarism. If you have any questions about quoting or paraphrasing, or need help at any point in the writing process, schedule an appointment with the Writing Center.

Works Cited

Rowling, J.K. Harry Potter and the Sorcerer's Stone.  A.A. Levine Books, 1998.

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  • Writing Tips

How to Write an Excellent Essay Introduction

How to Write an Excellent Essay Introduction

3-minute read

  • 27th September 2022

Love it or hate it, essay writing is a big part of student life. Writing a great essay might seem like a daunting task, especially when you’re staring at a blank document, but there are formulas you can follow to make sure your paper hits the mark.

When you plan your essays , don’t neglect your introduction! It might seem like a trivial part of the paper, but it can make it or break it. A badly written introduction can leave your reader feeling confused about the topic and what to expect from your essay.

To help your writing reach its full potential, we’ve put together a guide to writing an excellent essay introduction.

How to Write an Essay Introduction

An essay introduction has four main steps:

●  Hook your reader

●  Provide context

●  Present your thesis statement

●  Map your essay

Hook Your Reader

The first part of your introduction should be the hook. This is where you introduce the reader to the topic of the essay. A great hook should be clear, concise, and catchy. It doesn’t need to be long; a hook can be just one sentence.

Provide Context

In this section, introduce your reader to key definitions, ideas, and background information to help them understand your argument.

Present Your Thesis Statement

A thesis statement tells the reader the main point or argument of the essay. This can be just one sentence, or it can be a few sentences.

Map Your Essay

Before you wrap up your essay introduction, map it! This means signposting sections of your essay. The key here is to be concise. The purpose of this part of the introduction is to give your reader a sense of direction.

Here’s an example of an essay introduction:

Hook: Suspense is key for dramatic stories, and Shakespeare is well-known and celebrated for writing suspenseful plays.

Context: While there are many ways in which Shakespeare created suspension for his viewers, two techniques he used effectively were foreshadowing and dramatic irony. Foreshadowing is a literary device that hints at an event or situation that is yet to happen. Dramatic irony is a literary technique, originally used in Greek tragedy, by which the full significance of a character’s words or actions is clear to the audience or reader, although it is unknown to the character.

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Thesis statement: Foreshadowing and dramatic irony are two powerful techniques that Shakespeare used to create suspense in literature. These methods have been used to keep the reader intrigued, excited, or nervous about what is to come in many of his celebrated works.

Essay mapping: In this essay, I will be detailing how Shakespeare uses foreshadowing and dramatic irony to create suspense, with examples from Romeo and Juliet and Othello.

Pro tip: Essays take twists and turns. We recommend changing your introduction as necessary while you write the main text to make sure it fully aligns with your final draft.

Proofread and Editing

Proofreading is an essential part of delivering a great essay. We offer a proofreading and editing service for students and academics that will provide you with expert editors to check your work for any issues with:

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The Writing Center • University of North Carolina at Chapel Hill

Introductions

What this handout is about.

This handout will explain the functions of introductions, offer strategies for creating effective introductions, and provide some examples of less effective introductions to avoid.

The role of introductions

Introductions and conclusions can be the most difficult parts of papers to write. Usually when you sit down to respond to an assignment, you have at least some sense of what you want to say in the body of your paper. You might have chosen a few examples you want to use or have an idea that will help you answer the main question of your assignment; these sections, therefore, may not be as hard to write. And it’s fine to write them first! But in your final draft, these middle parts of the paper can’t just come out of thin air; they need to be introduced and concluded in a way that makes sense to your reader.

Your introduction and conclusion act as bridges that transport your readers from their own lives into the “place” of your analysis. If your readers pick up your paper about education in the autobiography of Frederick Douglass, for example, they need a transition to help them leave behind the world of Chapel Hill, television, e-mail, and The Daily Tar Heel and to help them temporarily enter the world of nineteenth-century American slavery. By providing an introduction that helps your readers make a transition between their own world and the issues you will be writing about, you give your readers the tools they need to get into your topic and care about what you are saying. Similarly, once you’ve hooked your readers with the introduction and offered evidence to prove your thesis, your conclusion can provide a bridge to help your readers make the transition back to their daily lives. (See our handout on conclusions .)

Note that what constitutes a good introduction may vary widely based on the kind of paper you are writing and the academic discipline in which you are writing it. If you are uncertain what kind of introduction is expected, ask your instructor.

Why bother writing a good introduction?

You never get a second chance to make a first impression. The opening paragraph of your paper will provide your readers with their initial impressions of your argument, your writing style, and the overall quality of your work. A vague, disorganized, error-filled, off-the-wall, or boring introduction will probably create a negative impression. On the other hand, a concise, engaging, and well-written introduction will start your readers off thinking highly of you, your analytical skills, your writing, and your paper.

Your introduction is an important road map for the rest of your paper. Your introduction conveys a lot of information to your readers. You can let them know what your topic is, why it is important, and how you plan to proceed with your discussion. In many academic disciplines, your introduction should contain a thesis that will assert your main argument. Your introduction should also give the reader a sense of the kinds of information you will use to make that argument and the general organization of the paragraphs and pages that will follow. After reading your introduction, your readers should not have any major surprises in store when they read the main body of your paper.

Ideally, your introduction will make your readers want to read your paper. The introduction should capture your readers’ interest, making them want to read the rest of your paper. Opening with a compelling story, an interesting question, or a vivid example can get your readers to see why your topic matters and serve as an invitation for them to join you for an engaging intellectual conversation (remember, though, that these strategies may not be suitable for all papers and disciplines).

Strategies for writing an effective introduction

Start by thinking about the question (or questions) you are trying to answer. Your entire essay will be a response to this question, and your introduction is the first step toward that end. Your direct answer to the assigned question will be your thesis, and your thesis will likely be included in your introduction, so it is a good idea to use the question as a jumping off point. Imagine that you are assigned the following question:

Drawing on the Narrative of the Life of Frederick Douglass , discuss the relationship between education and slavery in 19th-century America. Consider the following: How did white control of education reinforce slavery? How did Douglass and other enslaved African Americans view education while they endured slavery? And what role did education play in the acquisition of freedom? Most importantly, consider the degree to which education was or was not a major force for social change with regard to slavery.

You will probably refer back to your assignment extensively as you prepare your complete essay, and the prompt itself can also give you some clues about how to approach the introduction. Notice that it starts with a broad statement and then narrows to focus on specific questions from the book. One strategy might be to use a similar model in your own introduction—start off with a big picture sentence or two and then focus in on the details of your argument about Douglass. Of course, a different approach could also be very successful, but looking at the way the professor set up the question can sometimes give you some ideas for how you might answer it. (See our handout on understanding assignments for additional information on the hidden clues in assignments.)

Decide how general or broad your opening should be. Keep in mind that even a “big picture” opening needs to be clearly related to your topic; an opening sentence that said “Human beings, more than any other creatures on earth, are capable of learning” would be too broad for our sample assignment about slavery and education. If you have ever used Google Maps or similar programs, that experience can provide a helpful way of thinking about how broad your opening should be. Imagine that you’re researching Chapel Hill. If what you want to find out is whether Chapel Hill is at roughly the same latitude as Rome, it might make sense to hit that little “minus” sign on the online map until it has zoomed all the way out and you can see the whole globe. If you’re trying to figure out how to get from Chapel Hill to Wrightsville Beach, it might make more sense to zoom in to the level where you can see most of North Carolina (but not the rest of the world, or even the rest of the United States). And if you are looking for the intersection of Ridge Road and Manning Drive so that you can find the Writing Center’s main office, you may need to zoom all the way in. The question you are asking determines how “broad” your view should be. In the sample assignment above, the questions are probably at the “state” or “city” level of generality. When writing, you need to place your ideas in context—but that context doesn’t generally have to be as big as the whole galaxy!

Try writing your introduction last. You may think that you have to write your introduction first, but that isn’t necessarily true, and it isn’t always the most effective way to craft a good introduction. You may find that you don’t know precisely what you are going to argue at the beginning of the writing process. It is perfectly fine to start out thinking that you want to argue a particular point but wind up arguing something slightly or even dramatically different by the time you’ve written most of the paper. The writing process can be an important way to organize your ideas, think through complicated issues, refine your thoughts, and develop a sophisticated argument. However, an introduction written at the beginning of that discovery process will not necessarily reflect what you wind up with at the end. You will need to revise your paper to make sure that the introduction, all of the evidence, and the conclusion reflect the argument you intend. Sometimes it’s easiest to just write up all of your evidence first and then write the introduction last—that way you can be sure that the introduction will match the body of the paper.

Don’t be afraid to write a tentative introduction first and then change it later. Some people find that they need to write some kind of introduction in order to get the writing process started. That’s fine, but if you are one of those people, be sure to return to your initial introduction later and rewrite if necessary.

Open with something that will draw readers in. Consider these options (remembering that they may not be suitable for all kinds of papers):

  • an intriguing example —for example, Douglass writes about a mistress who initially teaches him but then ceases her instruction as she learns more about slavery.
  • a provocative quotation that is closely related to your argument —for example, Douglass writes that “education and slavery were incompatible with each other.” (Quotes from famous people, inspirational quotes, etc. may not work well for an academic paper; in this example, the quote is from the author himself.)
  • a puzzling scenario —for example, Frederick Douglass says of slaves that “[N]othing has been left undone to cripple their intellects, darken their minds, debase their moral nature, obliterate all traces of their relationship to mankind; and yet how wonderfully they have sustained the mighty load of a most frightful bondage, under which they have been groaning for centuries!” Douglass clearly asserts that slave owners went to great lengths to destroy the mental capacities of slaves, yet his own life story proves that these efforts could be unsuccessful.
  • a vivid and perhaps unexpected anecdote —for example, “Learning about slavery in the American history course at Frederick Douglass High School, students studied the work slaves did, the impact of slavery on their families, and the rules that governed their lives. We didn’t discuss education, however, until one student, Mary, raised her hand and asked, ‘But when did they go to school?’ That modern high school students could not conceive of an American childhood devoid of formal education speaks volumes about the centrality of education to American youth today and also suggests the significance of the deprivation of education in past generations.”
  • a thought-provoking question —for example, given all of the freedoms that were denied enslaved individuals in the American South, why does Frederick Douglass focus his attentions so squarely on education and literacy?

Pay special attention to your first sentence. Start off on the right foot with your readers by making sure that the first sentence actually says something useful and that it does so in an interesting and polished way.

How to evaluate your introduction draft

Ask a friend to read your introduction and then tell you what they expect the paper will discuss, what kinds of evidence the paper will use, and what the tone of the paper will be. If your friend is able to predict the rest of your paper accurately, you probably have a good introduction.

Five kinds of less effective introductions

1. The placeholder introduction. When you don’t have much to say on a given topic, it is easy to create this kind of introduction. Essentially, this kind of weaker introduction contains several sentences that are vague and don’t really say much. They exist just to take up the “introduction space” in your paper. If you had something more effective to say, you would probably say it, but in the meantime this paragraph is just a place holder.

Example: Slavery was one of the greatest tragedies in American history. There were many different aspects of slavery. Each created different kinds of problems for enslaved people.

2. The restated question introduction. Restating the question can sometimes be an effective strategy, but it can be easy to stop at JUST restating the question instead of offering a more specific, interesting introduction to your paper. The professor or teaching assistant wrote your question and will be reading many essays in response to it—they do not need to read a whole paragraph that simply restates the question.

Example: The Narrative of the Life of Frederick Douglass discusses the relationship between education and slavery in 19th century America, showing how white control of education reinforced slavery and how Douglass and other enslaved African Americans viewed education while they endured. Moreover, the book discusses the role that education played in the acquisition of freedom. Education was a major force for social change with regard to slavery.

3. The Webster’s Dictionary introduction. This introduction begins by giving the dictionary definition of one or more of the words in the assigned question. Anyone can look a word up in the dictionary and copy down what Webster says. If you want to open with a discussion of an important term, it may be far more interesting for you (and your reader) if you develop your own definition of the term in the specific context of your class and assignment. You may also be able to use a definition from one of the sources you’ve been reading for class. Also recognize that the dictionary is also not a particularly authoritative work—it doesn’t take into account the context of your course and doesn’t offer particularly detailed information. If you feel that you must seek out an authority, try to find one that is very relevant and specific. Perhaps a quotation from a source reading might prove better? Dictionary introductions are also ineffective simply because they are so overused. Instructors may see a great many papers that begin in this way, greatly decreasing the dramatic impact that any one of those papers will have.

Example: Webster’s dictionary defines slavery as “the state of being a slave,” as “the practice of owning slaves,” and as “a condition of hard work and subjection.”

4. The “dawn of man” introduction. This kind of introduction generally makes broad, sweeping statements about the relevance of this topic since the beginning of time, throughout the world, etc. It is usually very general (similar to the placeholder introduction) and fails to connect to the thesis. It may employ cliches—the phrases “the dawn of man” and “throughout human history” are examples, and it’s hard to imagine a time when starting with one of these would work. Instructors often find them extremely annoying.

Example: Since the dawn of man, slavery has been a problem in human history.

5. The book report introduction. This introduction is what you had to do for your elementary school book reports. It gives the name and author of the book you are writing about, tells what the book is about, and offers other basic facts about the book. You might resort to this sort of introduction when you are trying to fill space because it’s a familiar, comfortable format. It is ineffective because it offers details that your reader probably already knows and that are irrelevant to the thesis.

Example: Frederick Douglass wrote his autobiography, Narrative of the Life of Frederick Douglass, An American Slave , in the 1840s. It was published in 1986 by Penguin Books. In it, he tells the story of his life.

And now for the conclusion…

Writing an effective introduction can be tough. Try playing around with several different options and choose the one that ends up sounding best to you!

Just as your introduction helps readers make the transition to your topic, your conclusion needs to help them return to their daily lives–but with a lasting sense of how what they have just read is useful or meaningful. Check out our handout on  conclusions for tips on ending your paper as effectively as you began it!

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Douglass, Frederick. 1995. Narrative of the Life of Frederick Douglass, an American Slave, Written by Himself . New York: Dover.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Introducing Sources

Signal phrases.

A signal phrase is a short introduction phrase that indicates that a quote or paraphrase is coming. By introducing a quotation or paraphrase with a signal phrase, you provide an effective transition between your own ideas and the evidence used to explore your ideas.

One of the best ways to let readers know more about your source is to use a signal phrase. Signal phrases help readers “move from your own words to the words of a source without feeling a jolt” (Hacker 406). A writer uses signal phrases to avoid dropped quotations, smoothly leading the reader into the source’s ideas.

How to Use a Signal Phrase

Signal phrases provide a seamless transition from the writer’s thoughts to a source’s thoughts and can provide details about the source that highlight credibility and expertise.

Avoid dropped quotations:

Did you know that some bread batters should be hand mixed? “This light mixing technique produces quick breads with a lovely open crumb” (Greenspan 2).

Instead, use a signal phrase :

Did you know that some bread batters should be hand mixed? According to Dorrie Greenspan, author of Baking: From My Home to Yours , “This light mixing technique produces quick breads with a lovely open crumb” (2).

Signal Phrase Examples

In the words of noted psychologist Carl Jung, “…”

As cultural anthropologist Margaret Mead noted, “…”

Kanye West, Grammy award-winning songwriter and rapper, says, “…”

“…,” claims reality-TV star Hulk Hogan.

Authors Amy Tan and Tobias Wolfe offer two unique perspectives on growing up: “…” (Hacker 408)

Verbs in Signal Phrases

Choose an appropriate verb to create your own signal phrase that will make your source’s position clear (Hacker 408).

Work Cited [MLA]

Hacker, Diana. Instructor’s Edition: Rules for Writers. 5th ed . Boston: Bedford/St. Martin’s, 2004.

Learn more about "Using Quotes Effectively" by reviewing this handout .

Learn more about the "Quote Sandwich" by reviewing this handout .

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Cite a  YouTube Video , a  Website  or a Journal Article

(Remember ALL citations are formatted in APA 7th edition)

Cite a Web Page With No Author

How do you reference a web page that lists no author?

From the  APA Style Blog .

When there is no author for a web page, the title moves to the first position of the reference entry like this:

All 33 Chile miners freed in flawless rescue. (2010, October 13). MSNBC.  Retrieved from http://www.msnbc.msn.com/-id/39625809/ns/world_news-americas/

Cite in text the first few words of the reference list entry (usually the title) and the year. Use double quotation marks around the title or abbreviated title.: ("All 33 Chile Miners," 2010).

Note:  Articles found on the web, like the example above, are not italicized in the reference entry and are not italicized but enclosed in quotations in the in-text citation, just like a newspaper or magazine article.

Other APA Style Resources

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Everything you ever wanted to know about APA formatting (from the famous Purdue OWL ).

  • APA Style Blog The APA Style Blog is the official companion to the Publication Manual of the American Psychological Association, Seventh Edition.
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Cite a YouTube Video

introducing a website in an essay

Use the name of the account that uploaded the video as the author.

—---------------

Full Citation (for the References page):

Jidenna. (2020, June 3). The Lit Review: Qualified Immunity [Video].

           YouTube. https://youtu.be/V0_3HTc0NCU  

---------------

In-text citations (when you refer to the video in the text of your paper) :

Parenthetical in-text citation:  A special episode of The Lit Review was dedicated to the doctrine of qualified immunity (Jidenna, 2020).

Narrative in-text citation:

The panelists interviewed attorney Kristen Clarke, who enumerated three tools to combat the abuse of qualified immunity: 1.) local police departments holding individual officers accountable; 2.) criminal prosecution of officers who murder citizens by local government agencies; and 3.) civil investigation and prosecution of officers who abuse their power (Jidenna, 2020).

For more info, visit the official APA Style Blog here:  How to Cite an Online Video (YouTube) in APA 7 Format

Citing Journal Articles, Websites & Videos, and Creating In-Text Citations

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It’s the roadmap to your essay, it’s the forecast for your argument, it’s...your introduction paragraph, and writing one can feel pretty intimidating. The introduction paragraph is a part of just about every kind of academic writing , from persuasive essays to research papers. But that doesn’t mean writing one is easy!

If trying to write an intro paragraph makes you feel like a Muggle trying to do magic, trust us: you aren’t alone. But there are some tips and tricks that can make the process easier—and that’s where we come in.

In this article, we’re going to explain how to write a captivating intro paragraph by covering the following info:  

  • A discussion of what an introduction paragraph is and its purpose in an essay
  • An overview of the most effective introduction paragraph format, with explanations of the three main parts of an intro paragraph
  • An analysis of real intro paragraph examples, with a discussion of what works and what doesn’t
  • A list of four top tips on how to write an introduction paragraph

Are you ready? Let’s begin!

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What Is an Introduction Paragraph? 

An introduction paragraph is the first paragraph of an essay , paper, or other type of academic writing. Argumentative essays , book reports, research papers, and even personal  essays are common types of writing that require an introduction paragraph. Whether you’re writing a research paper for a science course or an argumentative essay for English class , you’re going to have to write an intro paragraph. 

So what’s the purpose of an intro paragraph? As a reader’s first impression of your essay, the intro paragraph should introduce the topic of your paper. 

Your introduction will also state any claims, questions, or issues that your paper will focus on. This is commonly known as your paper’s thesis . This condenses the overall point of your paper into one or two short sentences that your reader can come back and reference later.

But intro paragraphs need to do a bit more than just introduce your topic. An intro paragraph is also supposed to grab your reader’s attention. The intro paragraph is your chance to provide just enough info and intrigue to make your reader say, “Hey, this topic sounds interesting. I think I’ll keep reading this essay!” That can help your essay stand out from the crowd.

In most cases, an intro paragraph will be relatively short. A good intro will be clear, brief, purposeful, and focused. While there are some exceptions to this rule, it’s common for intro paragraphs to consist of three to five sentences . 

Effectively introducing your essay’s topic, purpose, and getting your reader invested in your essay sounds like a lot to ask from one little paragraph, huh? In the next section, we’ll demystify the intro paragraph format by breaking it down into its core parts . When you learn how to approach each part of an intro, writing one won’t seem so scary!

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Once you figure out the three parts of an intro paragraph, writing one will be a piece of cake!

The 3 Main Parts of an Intro Paragraph

In general, an intro paragraph is going to have three main parts: a hook, context, and a thesis statement . Each of these pieces of the intro plays a key role in acquainting the reader with the topic and purpose of your essay. 

Below, we’ll explain how to start an introduction paragraph by writing an effective hook, providing context, and crafting a thesis statement. When you put these elements together, you’ll have an intro paragraph that does a great job of making a great first impression on your audience!

Intro Paragraph Part 1: The Hook

When it comes to how to start an introduction paragraph, o ne of the most common approaches is to start with something called a hook. 

What does hook mean here, though? Think of it this way: it’s like when you start a new Netflix series: you look up a few hours (and a few episodes) later and you say, “Whoa. I guess I must be hooked on this show!” 

That’s how the hook is supposed to work in an intro paragrap h: it should get your reader interested enough that they don’t want to press the proverbial “pause” button while they’re reading it . In other words, a hook is designed to grab your reader’s attention and keep them reading your essay! 

This means that the hook comes first in the intro paragraph format—it’ll be the opening sentence of your intro. 

It’s important to realize  that there are many different ways to write a good hook. But generally speaking, hooks must include these two things: what your topic is, and the angle you’re taking on that topic in your essay. 

One approach to writing a hook that works is starting with a general, but interesting, statement on your topic. In this type of hook, you’re trying to provide a broad introduction to your topic and your angle on the topic in an engaging way . 

For example, if you’re writing an essay about the role of the government in the American healthcare system, your hook might look something like this: 

There's a growing movement to require that the federal government provide affordable, effective healthcare for all Americans. 

This hook introduces the essay topic in a broad way (government and healthcare) by presenting a general statement on the topic. But the assumption presented in the hook can also be seen as controversial, which gets readers interested in learning more about what the writer—and the essay—has to say.

In other words, the statement above fulfills the goals of a good hook: it’s intriguing and provides a general introduction to the essay topic.

Intro Paragraph Part 2: Context

Once you’ve provided an attention-grabbing hook, you’ll want to give more context about your essay topic. Context refers to additional details that reveal the specific focus of your paper. So, whereas the hook provides a general introduction to your topic, context starts helping readers understand what exactly you’re going to be writing about

You can include anywhere from one to several sentences of context in your intro, depending on your teacher’s expectations, the length of your paper, and complexity of your topic. In these context-providing sentences, you want to begin narrowing the focus of your intro. You can do this by describing a specific issue or question about your topic that you’ll address in your essay. It also helps readers start to understand why the topic you’re writing about matters and why they should read about it. 

So, what counts as context for an intro paragraph? Context can be any important details or descriptions that provide background on existing perspectives, common cultural attitudes, or a specific situation or controversy relating to your essay topic. The context you include should acquaint your reader with the issues, questions, or events that motivated you to write an essay on your topic...and that your reader should know in order to understand your thesis. 

For instance, if you’re writing an essay analyzing the consequences of sexism in Hollywood, the context you include after your hook might make reference to the #metoo and #timesup movements that have generated public support for victims of sexual harassment. 

The key takeaway here is that context establishes why you’re addressing your topic and what makes it important. It also sets you up for success on the final piece of an intro paragraph: the thesis statement.

Elle Woods' statement offers a specific point of view on the topic of murder...which means it could serve as a pretty decent thesis statement!

Intro Paragraph Part 3: The Thesis

The final key part of how to write an intro paragraph is the thesis statement. The thesis statement is the backbone of your introduction: it conveys your argument or point of view on your topic in a clear, concise, and compelling way . The thesis is usually the last sentence of your intro paragraph. 

Whether it’s making a claim, outlining key points, or stating a hypothesis, your thesis statement will tell your reader exactly what idea(s) are going to be addressed in your essay. A good thesis statement will be clear, straightforward, and highlight the overall point you’re trying to make.

Some instructors also ask students to include an essay map as part of their thesis. An essay map is a section that outlines the major topics a paper will address. So for instance, say you’re writing a paper that argues for the importance of public transport in rural communities. Your thesis and essay map might look like this: 

Having public transport in rural communities helps people improve their economic situation by giving them reliable transportation to their job, reducing the amount of money they spend on gas, and providing new and unionized work .

The underlined section is the essay map because it touches on the three big things the writer will talk about later. It literally maps out the rest of the essay!

So let’s review: Your thesis takes the idea you’ve introduced in your hook and context and wraps it up. Think of it like a television episode: the hook sets the scene by presenting a general statement and/or interesting idea that sucks you in. The context advances the plot by describing the topic in more detail and helping readers understand why the topic is important. And finally, the thesis statement provides the climax by telling the reader what you have to say about the topic. 

The thesis statement is the most important part of the intro. Without it, your reader won’t know what the purpose of your essay is! And for a piece of writing to be effective, it needs to have a clear purpose. Your thesis statement conveys that purpose , so it’s important to put careful thought into writing a clear and compelling thesis statement. 

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How To Write an Introduction Paragraph: Example and Analysis

Now that we’ve provided an intro paragraph outline and have explained the three key parts of an intro paragraph, let’s take a look at an intro paragraph in action.

To show you how an intro paragraph works, we’ve included a sample introduction paragraph below, followed by an analysis of its strengths and weaknesses.

Example of Introduction Paragraph

While college students in the U.S. are struggling with how to pay for college, there is another surprising demographic that’s affected by the pressure to pay for college: families and parents. In the face of tuition price tags that total more than $100,000 (as a low estimate), families must make difficult decisions about how to save for their children’s college education. Charting a feasible path to saving for college is further complicated by the FAFSA’s estimates for an “Expected Family Contribution”—an amount of money that is rarely feasible for most American families. Due to these challenging financial circumstances and cultural pressure to give one’s children the best possible chance of success in adulthood, many families are going into serious debt to pay for their children’s college education. The U.S. government should move toward bearing more of the financial burden of college education. 

Example of Introduction Paragraph: Analysis

Before we dive into analyzing the strengths and weaknesses of this example intro paragraph, let’s establish the essay topic. The sample intro indicates that t he essay topic will focus on one specific issue: who should cover the cost of college education in the U.S., and why. Both the hook and the context help us identify the topic, while the thesis in the last sentence tells us why this topic matters to the writer—they think the U.S. Government needs to help finance college education. This is also the writer’s argument, which they’ll cover in the body of their essay. 

Now that we’ve identified the essay topic presented in the sample intro, let’s dig into some analysis. To pin down its strengths and weaknesses, we’re going to use the following three questions to guide our example of introduction paragraph analysis: 

  • Does this intro provide an attention-grabbing opening sentence that conveys the essay topic? 
  • Does this intro provide relevant, engaging context about the essay topic? 
  • Does this intro provide a thesis statement that establishes the writer’s point of view on the topic and what specific aspects of the issue the essay will address? 

Now, let’s use the questions above to analyze the strengths and weaknesses of this sample intro paragraph. 

Does the Intro Have a Good Hook? 

First, the intro starts out with an attention-grabbing hook . The writer starts by presenting  an assumption (that the U.S. federal government bears most of the financial burden of college education), which makes the topic relatable to a wide audience of readers. Also note that the hook relates to the general topic of the essay, which is the high cost of college education. 

The hook then takes a surprising turn by presenting a counterclaim : that American families, rather than students, feel the true burden of paying for college. Some readers will have a strong emotional reaction to this provocative counterclaim, which will make them want to keep reading! As such, this intro provides an effective opening sentence that conveys the essay topic. 

Does the Intro Give Context?

T he second, third, and fourth sentences of the intro provide contextual details that reveal the specific focus of the writer’s paper . Remember: the context helps readers start to zoom in on what the paper will focus on, and what aspect of the general topic (college costs) will be discussed later on. 

The context in this intro reveals the intent and direction of the paper by explaining why the issue of families financing college is important. In other words, the context helps readers understand why this issue matters , and what aspects of this issue will be addressed in the paper.  

To provide effective context, the writer refers to issues (the exorbitant cost of college and high levels of family debt) that have received a lot of recent scholarly and media attention. These sentences of context also elaborate on the interesting perspective included in the hook: that American families are most affected by college costs.

Does the Intro Have a Thesis? 

Finally, this intro provides a thesis statement that conveys the writer’s point of view on the issue of financing college education. This writer believes that the U.S. government should do more to pay for students’ college educations. 

However, the thesis statement doesn’t give us any details about why the writer has made this claim or why this will help American families . There isn’t an essay map that helps readers understand what points the writer will make in the essay.

To revise this thesis statement so that it establishes the specific aspects of the topic that the essay will address, the writer could add the following to the beginning of the thesis statement:

The U.S. government should take on more of the financial burden of college education because other countries have shown this can improve education rates while reducing levels of familial poverty.

Check out the new section in bold. Not only does it clarify that the writer is talking about the pressure put on families, it touches on the big topics the writer will address in the paper: improving education rates and reduction of poverty. So not only do we have a clearer argumentative statement in this thesis, we also have an essay map!  

So, let’s recap our analysis. This sample intro paragraph does an effective job of providing an engaging hook and relatable, interesting context, but the thesis statement needs some work ! As you write your own intro paragraphs, you might consider using the questions above to evaluate and revise your work. Doing this will help ensure you’ve covered all of your bases and written an intro that your readers will find interesting!

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4 Tips for How To Write an Introduction Paragraph

Now that we’ve gone over an example of introduction paragraph analysis, let’s talk about how to write an introduction paragraph of your own. Keep reading for four tips for writing a successful intro paragraph for any essay. 

Tip 1: Analyze Your Essay Prompt

If you’re having trouble with how to start an introduction paragraph, analyze your essay prompt! Most teachers give you some kind of assignment sheet, formal instructions, or prompt to set the expectations for an essay they’ve assigned, right? Those instructions can help guide you as you write your intro paragraph!

Because they’ll be reading and responding to your essay, you want to make sure you meet your teacher’s expectations for an intro paragraph . For instance, if they’ve provided specific instructions about how long the intro should be or where the thesis statement should be located, be sure to follow them!

The type of paper you’re writing can give you clues as to how to approach your intro as well. If you’re writing a research paper, your professor might expect you to provide a research question or state a hypothesis in your intro. If you’re writing an argumentative essay, you’ll need to make sure your intro overviews the context surrounding your argument and your thesis statement includes a clear, defensible claim. 

Using the parameters set out by your instructor and assignment sheet can put some easy-to-follow boundaries in place for things like your intro’s length, structure, and content. Following these guidelines can free you up to focus on other aspects of your intro... like coming up with an exciting hook and conveying your point of view on your topic!

Tip 2: Narrow Your Topic

You can’t write an intro paragraph without first identifying your topic. To make your intro as effective as possible, you need to define the parameters of your topic clearly—and you need to be specific. 

For example, let’s say you want to write about college football. “NCAA football” is too broad of a topic for a paper. There is a lot to talk about in terms of college football! It would be tough to write an intro paragraph that’s focused, purposeful, and engaging on this topic. In fact, if you did try to address this whole topic, you’d probably end up writing a book!

Instead, you should narrow broad topics to  identify a specific question, claim, or issue pertaining to some aspect of NCAA football for your intro to be effective. So, for instance, you could frame your topic as, “How can college professors better support NCAA football players in academics?” This focused topic pertaining to NCAA football would give you a more manageable angle to discuss in your paper.

So before you think about writing your intro, ask yourself: Is my essay topic specific, focused, and logical? Does it convey an issue or question that I can explore over the course of several pages? Once you’ve established a good topic, you’ll have the foundation you need to write an effective intro paragraph . 

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Once you've figured out your topic, it's time to hit the books!

Tip 3: Do Your Research

This tip is tightly intertwined with the one above, and it’s crucial to writing a good intro: do your research! And, guess what? This tip applies to all papers—even ones that aren’t technically research papers. 

Here’s why you need to do some research: getting the lay of the land on what others have said about your topic—whether that’s scholars and researchers or the mass media— will help you narrow your topic, write an engaging hook, and provide relatable context. 

You don't want to sit down to write your intro without a solid understanding of the different perspectives on your topic. Whether those are the perspectives of experts or the general public, these points of view will help you write your intro in a way that is intriguing and compelling for your audience of readers. 

Tip 4: Write Multiple Drafts

Some say to write your intro first; others say write it last. The truth is, there isn’t a right or wrong time to write your intro—but you do need to have enough time to write multiple drafts . 

Oftentimes, your professor will ask you to write multiple drafts of your paper, which gives you a built-in way to make sure you revise your intro. Another approach you could take is to write out a rough draft of your intro before you begin writing your essay, then revise it multiple times as you draft out your paper. 

Here’s why this approach can work: as you write your paper, you’ll probably come up with new insights on your topic that you didn’t have right from the start. You can use these “light bulb” moments to reevaluate your intro and make revisions that keep it in line with your developing essay draft. 

Once you’ve written your entire essay, consider going back and revising your intro again . You can ask yourself these questions as you evaluate your intro: 

  • Is my hook still relevant to the way I’ve approached the topic in my essay?
  • Do I provide enough appropriate context to introduce my essay? 
  • Now that my essay is written, does my thesis statement still accurately reflect the point of view that I present in my essay?

Using these questions as a guide and putting your intro through multiple revisions will help ensure that you’ve written the best intro for the final draft of your essay. Also, revising your writing is always a good thing to do—and this applies to your intro, too!

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What's Next?

Your college essays also need great intro paragraphs. Here’s a guide that focuses on how to write the perfect intro for your admissions essays. 

Of course, the intro is just one part of your college essay . This article will teach you how to write a college essay that makes admissions counselors sit up and take notice.

Are you trying to write an analytical essay? Our step-by-step guide can help you knock it out of the park.

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Ashley Sufflé Robinson has a Ph.D. in 19th Century English Literature. As a content writer for PrepScholar, Ashley is passionate about giving college-bound students the in-depth information they need to get into the school of their dreams.

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introducing a website in an essay

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How to write a powerful intro statement for your website.

introducing a website in an essay

I’ve been doing a few home page reviews lately. One of the things I’ve noticed is how many websites don’t make the most of those first few seconds their page loads up. Don’t get me wrong, plenty have an eye-catching image, but so many don’t think about the first words their visitors see too. Which is why I’m going to show you how to write a powerful intro statement for the home page of your website. 

Are you ready?

Making an impact

I’ve talked about ‘ above the fold ’ before but I’ll say it again. When a new visitor arrives at your website, you have mere seconds to make an impact. Then they’ll decide whether they’re staying to look around or they’re clicking off to another website. Seconds. 

In that time, the only thing they will see is the section of your home page that sits above the fold. Just a few inches of prime real estate and a few seconds to grab their attention and persuade them to stick around, at least for a little longer!

A strong, eye-catching image is a good start, but it won’t necessarily tell the whole story. And so words become vital in completing that package. The trick is to come up with a short, easy-to-read statement. But it needs to convey a lot of information, which is where the challenge comes in!

introducing a website in an essay

Coming up with your statement

So, how do you write these magical words that will intrigue people enough to stay on your website a little longer? 

There’s no easy answer to this question I’m afraid. But I’ll do my best to guide you on how to put together a killer intro statement! 

Let’s start with what information this statement needs to convey.

There are three things you need to let your visitors know in only a few short words. They need to know what it is you do, how you do it and how you’re going to help them. 

That’s a lot of information to share, so it comes down to having to be clever about what you say and how you say it. 

So, this is a bit of a process…

Grab a notebook and pen and give yourself some time to think and scribble down ideas. 

Start by writing exactly what it is you do, and what you class your job title as. Then try to expand on that a little more. Think of other words to come up with how you would describe your work. Use descriptive words. I like using a thesaurus , which can sometimes inspire new ideas and words as well as trying to come up with your own. Also, have a Google and see what other similar businesses have written on their websites. I’m not suggesting you copy them but look to them for inspiration. 

Next, write down how you do what you do. Again, be descriptive. Use interesting language to explain your business. But, at the same time, make sure what you’re writing isn’t too ambiguous or confusing. The point is to get your point across quickly but in an imaginative and intriguing way. 

Finally, list a bunch of ways you help your clients. Think about what it is you give or provide for them. But also how you do it in a way that suggests people should book you and not someone else. What do you do to help them in only the way that YOU can?

introducing a website in an essay

Let’s look at some examples…

Perhaps you’re a wedding photographer. You specialise in high-end weddings of couples who hate having their photographs taken. So you might say: ‘Wedding photography for the classically sophisticated in a totally candid way.’

Or maybe you’re a website designer. You mainly work with local stores with a passion for helping the environment. So you might write: ‘Local web design for locally-sourced businesses, with eco-friendly credentials.’

Another example. You’re a virtual assistant for female business owners, who never misses a deadline. So you could say: ‘The girly VA with one eye on the clock!’

On my website, I used to have: ‘Pictures or a thousand words… why not both? Creative copywriter, storyteller, word slinger and photographer. All rolled into one.’ This got the point across that I was both a copywriter and photographer, a message that was important to me at that point. You’ll notice it’s not there anymore. I’m reworking it right now but I’ll update it when it’s done!

All these examples show that you can tell people what you do, how you do it and how you’re going to help them in a few short words. They’re quick to read and they should be up there, above that fold with a punchy, eye-catching image to draw your audience in enough for them to wonder… ‘What if?’ 

If you can get them thinking that, even for a moment, you stand a better chance of them hanging around longer and scrolling through your home page. 

And that’s when the REAL work of your home page can begin!

Want more advice on how to get your home page working the best way it can for you? Download my guide to find out more and also get your own FREE 5 minute home page audit video!

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COMMENTS

  1. How to Write an Essay Introduction (with Examples)

    Here are the key takeaways for how to write essay introduction: 3. Hook the Reader: Start with an engaging hook to grab the reader's attention. This could be a compelling question, a surprising fact, a relevant quote, or an anecdote. Provide Background: Give a brief overview of the topic, setting the context and stage for the discussion.

  2. How to Write an Essay Introduction

    Table of contents. Step 1: Hook your reader. Step 2: Give background information. Step 3: Present your thesis statement. Step 4: Map your essay's structure. Step 5: Check and revise. More examples of essay introductions. Other interesting articles. Frequently asked questions about the essay introduction.

  3. How to Integrate Sources

    Integrating sources means incorporating another scholar's ideas or words into your work. It can be done by: Quoting. Paraphrasing. Summarizing. By integrating sources properly, you can ensure a consistent voice in your writing and ensure your text remains readable and coherent. You can use signal phrases to give credit to outside sources and ...

  4. PDF Strategies for Essay Writing

    When you write an essay for a course you are taking, you are being asked not only to create a product (the essay) but, more importantly, to go through a process of thinking more deeply about a question or problem related to the course. By writing about a source or collection of sources, you will have the chance to wrestle with some of the

  5. Quoting and integrating sources into your paper

    Important guidelines. When integrating a source into your paper, remember to use these three important components: Introductory phrase to the source material: mention the author, date, or any other relevant information when introducing a quote or paraphrase. Source material: a direct quote, paraphrase, or summary with proper citation.

  6. Writing Website In-Text Citations and References

    The short answer is that in most cases no, you do not put the URL in the text of the paper. In fact, the only time you would put a URL in the text would be to simply mention a website in passing. Because you're citing specific information, you will need to write a regular APA Style author-date citation. Luckily, writing the in-text citation ...

  7. Example of a Great Essay

    Your essay introduction should include three main things, in this order: An opening hook to catch the reader's attention. Relevant background information that the reader needs to know. A thesis statement that presents your main point or argument. The length of each part depends on the length and complexity of your essay.

  8. PDF Introductions

    The introduction to an academic essay will generally present an analytical question or problem and then offer an answer to that question (the thesis). Your introduction is also your opportunity to explain to your readers what your essay is about and why they should be interested in reading it. You don't have to "hook" your

  9. How to Write an Excellent Essay Introduction

    An essay introduction has four main steps: Hook your reader Provide context Present your thesis statement Map your essay. Hook Your Reader. The first part of your introduction should be the hook. This is where you introduce the reader to the topic of the essay. A great hook should be clear, concise, and catchy. It doesn't need to be long; a ...

  10. How to Cite a Website in an Essay

    Here's a step-by-step guide: 1. Author (s): Begin with the author's last name, followed by a comma, and the first name. If there's more than one author, list them in the order they appear on the website, separating each with a comma. Use "and" before the last author. If no author is listed, begin with the title.

  11. Introductions

    1. The placeholder introduction. When you don't have much to say on a given topic, it is easy to create this kind of introduction. Essentially, this kind of weaker introduction contains several sentences that are vague and don't really say much. They exist just to take up the "introduction space" in your paper.

  12. Introducing Sources

    By introducing a quotation or paraphrase with a signal phrase, you provide an effective transition between your own ideas and the evidence used to explore your ideas. One of the best ways to let readers know more about your source is to use a signal phrase. Signal phrases help readers "move from your own words to the words of a source without ...

  13. Monroe College LibGuides: Essay Writing: Cite a Website

    Narrative in-text citation: The panelists interviewed attorney Kristen Clarke, who enumerated three tools to combat the abuse of qualified immunity: 1.) local police departments holding individual officers accountable; 2.) criminal prosecution of officers who murder citizens by local government agencies; and 3.) civil investigation and ...

  14. The Beginner's Guide to Writing an Essay

    Come up with a thesis. Create an essay outline. Write the introduction. Write the main body, organized into paragraphs. Write the conclusion. Evaluate the overall organization. Revise the content of each paragraph. Proofread your essay or use a Grammar Checker for language errors. Use a plagiarism checker.

  15. How to Write an Introduction Paragraph in 3 Steps

    Intro Paragraph Part 3: The Thesis. The final key part of how to write an intro paragraph is the thesis statement. The thesis statement is the backbone of your introduction: it conveys your argument or point of view on your topic in a clear, concise, and compelling way. The thesis is usually the last sentence of your intro paragraph.

  16. How to write a powerful intro statement for your website

    So, this is a bit of a process…. Grab a notebook and pen and give yourself some time to think and scribble down ideas. Start by writing exactly what it is you do, and what you class your job title as. Then try to expand on that a little more. Think of other words to come up with how you would describe your work.

  17. MLA Formatting Quotations

    Start the quotation on a new line, with the entire quote indented 1/2 inch from the left margin while maintaining double-spacing. Your parenthetical citation should come after the closing punctuation mark. When quoting verse, maintain original line breaks. (You should maintain double-spacing throughout your essay.)

  18. MLA In-Text Citations: The Basics

    In-text citations: Author-page style. MLA format follows the author-page method of in-text citation. This means that the author's last name and the page number (s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author's name may appear either in the ...

  19. How to Structure an Essay

    The basic structure of an essay always consists of an introduction, a body, and a conclusion. But for many students, the most difficult part of structuring an essay is deciding how to organize information within the body. This article provides useful templates and tips to help you outline your essay, make decisions about your structure, and ...

  20. Introductions

    The introduction to an academic essay will generally present an analytical question or problem and then offer an answer to that question (the thesis). Your introduction is also your opportunity to explain to your readers what your essay is about and why they should be interested in reading it. You don't have to "hook" your readers with a ...

  21. Welcome to the Purdue Online Writing Lab

    Mission. The Purdue On-Campus Writing Lab and Purdue Online Writing Lab assist clients in their development as writers—no matter what their skill level—with on-campus consultations, online participation, and community engagement. The Purdue Writing Lab serves the Purdue, West Lafayette, campus and coordinates with local literacy initiatives.

  22. A Perfect Introduction to Your Essay Writing

    The writing of an effective introduction can be divided into several main steps. And although introductions differ greatly based on the type of essay and its topic, the information they contain will make it structured. With the first three-four lines of your assignment introduction, make sure to show a general picture of an essay. It makes a ...

  23. How to Cite a Website in APA Style

    Revised on January 17, 2024. APA website citations usually include the author, the publication date, the title of the page or article, the website name, and the URL. If there is no author, start the citation with the title of the article. If the page is likely to change over time, add a retrieval date. If you are citing an online version of a ...