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Construction Market Research Reports & Industry Analysis

The construction industry plays a pivotal role in our world, shaping the built environment and driving economic growth. It encompasses a wide range of sectors, from construction equipment and home improvement to HVAC, building materials, plumbing fixtures and supplies, and various services. At MarketResearch.com, we cover all these markets and more. Our reports provide a comprehensive analysis of each sector, empowering you with the knowledge you need to make strategic decisions.

Leading-Edge Construction Market Research

Our construction industry reports go beyond basic market data. They provide detailed information covering market forecasts, market segmentation, industry trends, technology analysis, pricing, competitive assessments, and company profiles. We understand the importance of staying ahead of disruptive trends, which is why our reports also delve into the emerging technologies, market shifts, and regulatory changes that are shaping the construction industry. By leveraging this information, you can anticipate market dynamics and make proactive business decisions.

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Construction Industry Research & Market Reports

Refine your search, autonomous construction equipment global market opportunities and strategies to 2033.

May 16, 2024  |  Published by: The Business Research Company  |  USD 4,000

... Construction; Building ConstructionCovering: Caterpillar Inc.; Komatsu Limited; Volvo Group; Hitachi Construction Machinery Co., Ltd.; Kobelco Construction Machinery Co. Ltd Autonomous Construction Equipment Global Market Opportunities And Strategies To 2033 from The Business Research Company provides ... Read More

Hemp Fiber Global Market Opportunities And Strategies To 2033

... Care; Personal CareCovering: Konoplex; Hemp Flax Group B.V.; EnviroTextiles LLC; Fresh Hemp Food Ltd; Canvaloop Fibre Private Limited Hemp Fiber Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; ... Read More

Natural Fiber Reinforced Composites Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

May 15, 2024  |  Published by: Mordor Intelligence Inc  |  USD 4,750

... expected to reach 6.56 Million tons by 2029, growing at a CAGR of 8.51% during the forecast period (2024-2029). In the medium term, factors such as the increasing demand for bio-based composites and the growth ... Read More

Flexible Insulation Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

... 16.86 billion by 2029, growing at a CAGR of 3.84% during the forecast period (2024-2029). Key Highlights The increasing demand for energy efficiency from the construction industry and the increasing application of flexible piping insulation ... Read More

Liquid-Applied Membrane Market by Type (Elastomeric, Bituminous, Cementitious), Application (Roofing, Walls, Building Structures, Roadways), Usage, End-Use Industry (Residential Construction, Commercial Construction), and Region - Global Forecast to 2029

May 14, 2024  |  Published by: MarketsandMarkets  |  USD 4,950

... is projected to reach USD 32.1 billion by 2029 from USD 24.1 billion in 2024, at a CAGR of 5.9% during the forecast period. The rising demand for waterproofing solutions across residential, commercial, and industrial ... Read More

Roads And Highways Global Market Opportunities And Strategies To 2033

May 13, 2024  |  Published by: The Business Research Company  |  USD 4,000

... Roads.Covering: China Communications Construction Co Ltd; Bouygues SA; Vinci SA; ACS Group; CRH Plc. Roads And Highways Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior ... Read More

Concrete Floor Coatings Global Market Opportunities And Strategies To 2033

... BASF SE; Nippon Paint Co.; Sika AG; Ardex GmbH; The Sherwin-William Company. Concrete Floor Coatings Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with ... Read More

Asphalt Shingles Global Market Opportunities And Strategies To 2033

... Inc.; IKO Industries Ltd; Certain Teed Corporation; BMI Group; Atlas Roofing Corporation. Asphalt Shingles Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the ... Read More

Heat Exchanger Market by Type (Shell & Tube, Plate & Frame, Air Cooled), Material (Metal, Alloys, Brazing Clad Materials), End-Use Industry (Chemical, Energy, Hvacr, Food & Beverage, Power, Pulp & Paper), and Region - Global Forecast to 2029

May 13, 2024  |  Published by: MarketsandMarkets  |  USD 4,950

... Global Forecast to 2029 The Heat exchangers market is projected to reach USD 32.3 billion by 2029, at a CAGR of 7.0% from USD 23.0 billion in 2024. Growing awareness about energy efficiency and stringent ... Read More

Office Buildings Global Market Opportunities And Strategies To 2033

May 09, 2024  |  Published by: The Business Research Company  |  USD 4,000

... State Construction Engineering Co. Ltd; Mitsui Fudosan Co. Ltd; Lennar Corporation; CBRE Group Inc.; Bouygues SA. Office Buildings Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and ... Read More

Siding Global Market Opportunities And Strategies To 2033

... de Saint-Gobain S.A.; Louisiana-Pacific Corporation; Rockwool International A/S; Etex Group SA Siding Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information ... Read More

TPF SA - Strategic SWOT Analysis Review

May 09, 2024  |  Published by: GlobalData  |  USD 125

... employees, key competitors and major products and services. This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better. Scope Business ... Read More

Sanitary Ware Global Market Opportunities And Strategies To 2033

... And Isostatic Casting4) By End-Users: Commercial and Residential5) By Sales Channels: Retail; WholesaleCovering: Kohler Co.; LIXIL Corporation; TOTO LTD.; Roca Sanitario S.A.; Masco Corporation Sanitary Ware Global Market Opportunities And Strategies To 2033 from The ... Read More

Gammon Construction Ltd - Strategic SWOT Analysis Review

... key employees, key competitors and major products and services. This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better. Scope ... Read More

KBR Inc (KBR) - Financial and Strategic SWOT Analysis Review

... you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand ... Read More

Bird Construction Inc (BDT) - Financial and Strategic SWOT Analysis Review

... to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to ... Read More

Costain Group Plc (COST) - Financial and Strategic SWOT Analysis Review

Stantec inc (stn) - financial and strategic swot analysis review, silicone market by type (elastomers, resins, fluids, gels), end-use industry (industrial process, building & construction, personal care & consumer products, transportation, electronics, medical & healthcare, energy), & region - global forecast to 2029.

May 09, 2024  |  Published by: MarketsandMarkets  |  USD 4,950

... global silicone market size is projected to grow from USD 21.5 billion in 2024 to USD 31.5 billion by 2029, at a CAGR of 8.0% during the forecast period. The silicone market is growing due ... Read More

Road and Bridge Construction in Australia - Industry Market Research Report

May 08, 2024  |  Published by: IBISWorld  |  USD 795

... quarrying of earth, soil or filling, in conjunction with road or bridge construction. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are ... Read More

Clay Brick Manufacturing in Australia - Industry Market Research Report

... COVID-19 pandemic and high interest rates, have caused industry revenue to slump. Increasing production costs and weakening demand from downstream markets have led to many manufacturers exiting the industry as profit margins suffered. Manufacturers have ... Read More

Luxury Vinyl Tiles Market by Type (Rigid And Flexible), End-Use Sector (Residential And Commercial), And Region (North America, Europe, Asia Pacific, South America, And Middle East & Africa) - Global Forecast to 2029

May 06, 2024  |  Published by: MarketsandMarkets  |  USD 4,950

... luxury vinyl tiles market is projected to grow from USD 18.8 billion in 2024 to USD 35.9 billion by 2029, at a CAGR of 13.7% during the forecast period. The rising global population, especially the ... Read More

Electrical Services in Australia - Industry Market Research Report

May 06, 2024  |  Published by: IBISWorld  |  USD 795

... and maintain existing electrical equipment and fixtures. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates ... Read More

Global Construction Equipment GPS Tracker Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

May 06, 2024  |  Published by: GlobalInfoResearch  |  USD 3,480

... and cranes to track their location in real-time. These trackers use GPS technology to provide accurate location information, allowing construction companies to monitor the whereabouts of their equipment and prevent theft or misuse. Additionally, GPS ... Read More

2024 New Multisection Manufactured Homes Retail Sales Global Market Size & Growth Report with Updated Recession Risk Impact

May 04, 2024  |  Published by: Kentley Insights  |  USD 295

... market size, revenue, growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 ... Read More

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Construction Research

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208 Construction Reports

Study Period: 2019 - 2029

Major Players: Clayton Homes​, Zekelman Industries​, Skyline Champion Corporation​, Cavco Industries​, Wells Concrete Products Co.​

Study Period: 2020 - 2029

Country Covered: Philippines

Major Players: Power Steel Corporation, USG Boral Building Products, Zamil Industrial Investment Co., United Steel Technology Int'l Corporation, iSteel Inc.

Study Period: 2019-2029

Country Covered: Sweden

Major Players: Skanska, NCC, Veidekke, Sweco AB, Ramboll Group

Study Period: 2024-2029

Regions Covered: North America, Latin America, Europe, Asia Pacific, Middle East and Africa

Major Players: Masonite International Corporation, JELD-WEN Holding, Inc., Pella Corporation, Andersen Corporation, VELUX Group

Countries Covered: Australia, China, India, Indonesia, Japan, Malaysia, Vietnam, Thailand

Major Players: Nippon Express, Sankyu, DHL, DSV, Goke Hengtai (Beijing) Medical Technology Co., Ltd.

Study Period: 2020-2029

Countries Covered: Germany, UK, France, Russia, Spain

Major Players: Saint-Gobain group, Kingspan Group Plc, Cemex, Sherwin-Williams Company, PPG Industries Inc.

Countries Covered: China, India, Japan, South Korea, Australia

Major Players: Saint-Gobain Group, Henkel Balti OÜ, Huitian, Bondzil, Shin-Etsu Chemical Co., Ltd

Country Covered: Saudi Arabia

Major Players: Attieh Steel, Gulf Specialized Works, Station Contracting Ltd, Age Steel, Absal Steel

Country Covered: United Arab Emirates

Major Players: Arabian International Company Ras Al Khaimah, Mabani Steel LLC, IMCC, Standard Steel Fabrication Co LLC, Techno Steel

Regions Covered: North America, Europe, Asia-Pacific, Latin America, Middle East and Africa

Major Players: Granite, Trinity, Hanson, CRH, James Hardie

Country Covered: Finland

Major Players: A-insinoorit Oy (AINS Group), Skanska AB, Destia, Finnish Transport Infrastructure Agency, YIT

Country Covered: Spain

Major Players: ACCIONA CONSTRUCCION SA., DRAGADOS SOCIEDAD ANONIMA, FERROVIAL CONSTRUCCION SA., COSENTINO GLOBAL SOCIEDAD LIMITADA, COBRA INSTALACIONES Y SERVICIOS SA

Major Players: ACS Group , VINCI , China State Construction Engineering Corporation Ltd (CSCEC) , Skanska, Larsen & Toubro

Major Players: AE Arma-Electropanc, Aegion Corp., Bechtel, CB&I LLC, Consolidated Contractors Group

Major Players: Al-Futtaim Group, ALEC Engineering & Contracting LLC, Consolidated Contractors Company, khansaheb, National Contracting and Transport CO

Country Covered: Germany

Major Players: ALHO Systembau GmbH, Romakowski GmbH & Co. KG, MCE GmbH Niederlassung Rhein-Main, Deutsche Fertighaus Holding, Fertighaus Weiss GmbH

Major Players: ALUCASA Mobile homes, COFITOR Prefabricated houses, Sismo Building Technology, Custom Home - Casas Modulares Huércal, Construcciones Modulares CUNI

Major Players: TUNSIF, PETRACO, ARTIC, DURRAKA, Albitar Factory Co.

Country Covered: Tanzania

Major Players: Advent Construction Ltd, Estim Construction, Becco Limited, Salem Construction Limited, Mohammedi Builders Ltd

Country Covered: Canada

Major Players: Aecon Group Inc., PCL Construction, Pomerleau, Bird Construction, Bantrel

Major Players: Aegion Corp, Bechtel, AE Arma-Electropanc, CB&I LLC,  Fluor Corp

Country Covered: Qatar

Major Players: Al Ali Engineering Co. W.L.L, Al Balagh Trading and Contracting, Arabian Construction Company, Al Darwish Engineering Co., AL Huda Engineering Works

Major Players: Gulf Contracting Co, Aljaber Engineering LLC, Al Bidda Group, ALEC, Arabian Construction Engineering Company

Countries Covered: Saudi Arabia, United Arab Emirates, Iran, South Africa

Major Players: Al Shafar Steel Engineering, Corrugated Sheet Ltd, Palram Industries Ltd, Safintra Rwanda Ltd, Ampa Plastics Group Pvt Ltd

Countries Covered: Germany, United Kingdom, France

Major Players: Alliance Facades, Alucraft Ltd, EOS Framing Limited, POHL-GROUP, Saint-Gobain S.A.

Major Players: Alta-Fab Structures, ATCO, Champion Home Builders, NRB Modular Solution, Stack Modular

Countries Covered: United Arab Emirates, Saudi Arabia, Qatar

Major Players: Alumasc Group plc, Kingspan Group plc, Bauder Limited, Forbo International SA, Interface Inc

Countries Covered: United States, Canada, Mexico

Major Players: Amvic Inc., PPG Industries, Siemens, BASF SE, Bauder Limited

Regions Covered: Asia Pacific, North America, Europe, South America, Middle East and Africa

Major Players: Amvik Systems, Alumasc Group PLC, BASF SE, Binderholz Gmbh, Bauder Limited

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Intelligent Investment

United States Construction Market Trends

2023 year-end.

February 7, 2024 3 Minute Read

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Executive summary.

The Current Situation

• Labor costs and hourly wages continue to rise. Increasing construction labor costs are a major challenge facing the industry. Companies are competing for a limited pool of skilled workers, which is driving up wages. Sustained demand for skilled construction workers coupled with a lack of qualified candidates to fill the positions has added to the strain. This is due in part to an aging workforce and a lack of interest in trade careers among younger generations.
• The unemployment rate remains low both nationally and for construction as the overall workforce contracts by 2%. According to USBLS, there were 374,000 construction industry job openings in December. This is down 4.1% from this time last year, but still relatively high overall showing continued demand.

Supply Chain & Material Availability

• Fuel costs have plummeted compared with last quarter as freight costs decline from their peak. The cost of No. 2 diesel fuel was -$0.76/gallon or 16.4% lower than last quarter. Diesel remains key to the supply chain as it is the predominant fuel used for shipping and freight distribution.
• There were few changes in material availability this past quarter. Some Electrical equipment continues to have extended lead times and reduced availability.
• The Environmental Protection Agency is imposing new regulations on the HVAC industry on January 1, 2025, to reduce greenhouse gas emissions due to coolants. The implications are yet to be fully seen but will certainly impact the industry.

Contractor Confidence & Construction Volume

• Contractor backlog remains very strong nationally with an average of 8.6 months as reported by Associated Builders and Contractors (ABC) in December.
• According to the AIA Construction Consensus Spending Forecast, the outlook for construction volume is negative for most sectors over the next two years. Volume is also down this quarter for Office, Commercial and Residential construction. According to data from the U.S. Census, private commercial and office construction volume were nearly flat since last quarter and down significantly compared with last year.
• Construction contractor confidence presents a mixed picture, reflecting both positive trends and ongoing challenges. Adaptability, innovation, and collaboration will be key for navigating uncertainty and ensuring a resilient future for the industry.

Cost Escalation

• The Consumer Price Index (CPI) rate reached 3.3% in December 2023, compared with the 40-year high 9.1% in June 2022. This is comparable to the 40-year (1983 – 2023) historical US average of 2.8%.
• The Federal Open Market Committee (FOMC) continues fine-tuning interest rates to return inflation to the targeted 2% range.
• The CBRE Construction Cost Index showed a decline in annual escalation compared to the record high 2022. 2023 concluded at 4.9% (± 2%) . This is still higher than the industry pre-COVID average of 2-5% per year.

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Market Research Survey: The Complete Guide

This process involves gathering primary (self-conducted) and secondary (information already researched and made available) sources, to fully assess how a business will fare within a particular market and audience.

A market research survey is typically a source of primary information that businesses can use as part of their market research campaigns. It can also exist as a secondary source, in which case, its studies and results are published online or in a print publication.

This article will take a close look at the market research survey, so that you can use it to the optimum benefit for your business.

What Can you Achieve with Market Research?

A market research survey, as its name entails, is used for research purposes. Before we dive into all the aspects of this survey, it is apt to learn how you can use market research to your full advantage.

Market research is critical for a variety of purposes, including marketing , advertising , and branding campaigns. 

Aside from providing data-based support for these macro purposes, market research gains you invaluable insight into particular markets. For example, you may consider running a research campaign for the retail market . Market research will help you gather all the relevant information pertaining to this specific market.

Aside from retail, you can conduct market research in a number of verticals, including ecommerce , technology, real estate and many others.

There are plenty of other applications for market research. Here are some of the ways to use market research to your advantage:

• Observe data to prepare for challenges in advance
• Gauge the demand for your product or service
• Learn key market trends and staples
• Discover how your competitors are winning or losing
• Uncover your target market’s desires, preferences, aversions and thoughts

The final point is remarkably crucial for market research and for generally keeping your business afloat. And so, we’ll now dig deep into the market research survey, as this tool is especially useful for this purpose.

Defining a Market Research Survey

This tool is the most commonly used market research method — and for good reason. A market research survey allows you to gather data on your target market. Moreover, it allows businesses to do so by accessing any insights they need, as long as they form corresponding questions to their investigation.

Surveys have a far-reaching history, as they date back to ancient civilizations such as Greece and Rome. There was a surge in survey use in 1930s America, in which the government sought to understand the economic and social state of the nation.

Surveys have taken up a variety of forms, including analog forms, such as paper and mail-in formats . 

Telephone surveys were the medium of choice for survey research during the 1960s-90s. But, as technological advancements would have it, those have declined in usefulness as well.

In the present day, surveys are conducted online, particularly through the use of designated software platforms. This type of software has paved the way for easy access to primary research. 

Businesses can use online survey software and tools and to carry out all their survey research (save for creating the screener and questions). Many such tools available both allow you to build surveys along with deploying them. 

To reiterate, market research surveys are powerful tools, in that they empower businesses to ask any question they choose to better understand their market and consumer base. They also can offer key insights into competitors. 

The Components of a Market Research Survey

This tool contains two major components: the screener and the questionnaire . These form the bulk of the insights your primary research will gather.

There are also two auxiliary components to incorporate to make your survey research successful. These include the call-out (introduction) and the thank you message (conclusion).

Unlike the essential components, the need to use these will vary based on your survey deployment method and campaign. For example, an emailed survey won’t require a call-out, as the email itself serves this purpose.

A web or mobile survey, on the other hand, will need a call-out to get the attention of your respondents. 

Here is a break-down of each component, beginning with the essential elements:

• These conditions often deal with demographics, which is incredibly important, as you would need to first and foremost, survey your target market. The screener will ensure it is only your target market that takes part in the survey.
• The screener is often comprised of 2-3 questions.
• The questionnaire should ask all the necessary questions you need for a particular campaign or sub-campaign. Or, if used in a preliminary stage of your market research, they can deal with questions particularly designed to segment your target market.
• If respondents are contacted via email, the call-out is in the email’s body, inviting participants to take it, listing why it’s important, its length and what it’s used for.
• If the survey exists within a website (either as a banner, or button), the call-out is the clickable element itself (the button/banner to the survey). It too should explain the survey to respondents.
• If the survey is on a website/app, the call-out has to be visible and attractive enough for users to notice it and click on it.
• The survey often routes users to another page with a thank you message. 
• It’s important, as it lets participants know that their survey has in fact been submitted.

How to Create a Market Research Survey

Here are a few steps to take into consideration when starting on a market research survey project.

Step 1: Find a topic your business needs to learn more about.

This is particularly important if it is a topic that has little to no secondary sources. In this case, opting for a survey is the best way to learn more about it firsthand, from the people who matter most: your target market. Pay attention to any problems your business may experience, as surveys should help resolve them. 

Step 2: Consider the topic in regards to your target market

When you’ve narrowed down a problem or two, think about your target market. Do you know who constitutes it? If yes, tailor your survey topic into a subtopic that they’ll be most likely to respond to. For example, if your target market is middle-aged men who watch sports, consider whether your problem/topic will be relevant to them.

If you don’t know your target market, you should conduct some secondary research about it first, then perform market segmentation (surveys can help on this front too).

Step 3: Find the larger application of the survey campaign

Now that you’ve settled on a topic/problem and decided on whether it’s fitting for your target market, consider what the parent campaign of the survey would be. Let’s hypothetically say your topic is related to a product. Would a survey on that topic benefit a branding campaign like finding your next slogan? Would it be better suited to settle on a theme for an advertising campaign? 

Once you find the most appropriate application or macro campaign to house the survey, your market research will be organized and your survey will be better set up for success.

Step 4: Calculate your margin of error

A margin of error , in simple terms, is a measurement of how effective your survey will be. Expressed as a percentage, it measures the difference between survey results and the population value.

You need to measure this unit, as surveys represent a large group of people, but are made up of a much smaller group. Therefore, the larger the margin of error, the less accurate the opinions of the survey represent an entire population. 

Step 5: Create your survey(s)

Now that you’ve calculated the margin of error, start creating your campaign. Decide on how many surveys you would need, in regard to your margin of error and your market research needs. 

Start with a broader topic and get more specific in each question. Or, create multiple surveys focused on different but closely related subtopics to your main topic.

Send out your surveys through a trusted survey platform. 

Questions to Ask for Various Campaigns

The steps laid out above are part of a simple procedure in developing a market research survey. However, there is much more to these steps, especially that of creating the survey. 

Namely, you would need the correct set of questions, as they are the lifeblood of a survey. With so many different survey research campaigns and purposes, brainstorming questions can seem almost counterintuitive. 

To avoid information overload and any confusion that creating a survey may incite, review the below question examples. They are organized per campaign type, so you can discern which questions are most suitable for which corresponding research purpose.

Questions for Branding

Branding campaigns include efforts that build the identity of your business; this includes gathering data-backed ideas on logos, imagery, messaging and core themes surrounding your brand. You can use these when embarking on a new campaign, revamping an existing one or when you’re looking to change your brand’s reputation and style.

• Which of these brands do you know?
• What do you like most/least about this brand?
• Which idea is more important? (Use an idea behind setting up your brand’s image/style)
• Which images do you find the most inspiring? (To compare images you’ll use in your marketing/ definitive to your brand)
• What do you like about [brand]? (Can be open-ended)

Questions for Advertising

Using market research for advertising will help you obtain ideas for new advertising campaigns, testing already established campaign ideas and predicting the success of new ones.

• How would you rate the motivating power of this ad?
• Which of the following ads resonate the most with you?
• Do you remember this ad? (Name and image/video of a popular ad within your industry)
• How do you feel after watching this ad?
• What kind of use do you think this product/service produces?

Questions for Comparing Yourself with Competitors 

Studying your competitors is often associated with secondary research, but you can gain intelligence on this topic through your own survey research. The great thing about surveys is that you don’t have to focus on one competitor when managing these surveys.

• How often do you use this product/service?
• Which brand do you use for this product/service? (Include one open-ended answer).
• Which of the following products (same kind, different brand) do you find the most useful?
• What about [competitor product] would you like to see change?
• Which brand has improved your life? (Include one open-ended question).

Questions for Market Segmentation

This application is possibly the most challenging, as it involves understanding who your target market already is, then further segmenting it. We understand coming to terms with your target market first, before narrowing it any further down.

Here is how to segment your target market; you’ll notice that the questions are much more granular than the typical questions associated with each topic. (Ex: demographics typically ask for race, age, gender, income, etc).

• Demographic segmentation: Which of the following groups do you identify with most closely? (It can involve anything from music, to shopping habits, to lifestyle choices)
• Geographic segmentation: Which of the following areas do you typically spend time in to make physical purchases?
• Psychographic segmentation: How do you feel about retailers who test their products on animals?
• Behavioral segmentation: How often do you buy this kind of product?
• Sentimental segmentation: How do the following [practices, images, actions] make you feel?

Securing the Most Benefits Out of Your Market Research Survey

As we can deduce from this guide, the market research survey is a critical tool for market research . There is so much to discover about your industry, competitors and chiefly, your customers. But before making any hasty decisions, it is vital to peruse all your research documents, not just the primary research ones, such as surveys.

When you combine primary and secondary research sources, you’re setting up any business move for greater success. 

That’s because market research involves studying more than one source. It may appear daunting, but with the right tools, you can design better products, innovate on existing products, appeal to a wider audience and gain more revenue from your marketing efforts. 

Thus, pair your market research survey with other research means for a lucrative market research campaign. Knowledge truly is power. 

Frequently asked questions

What is a market research survey.

A market research survey is a survey used for conducting primary market research and is the most commonly used market research method. Market research surveys help you understand your target market, gathering data necessary to make informed decisions on content creation, product development, and more.

What are the components of a market research survey?

There are 4 major components in a market research survey. First, we have the callout to get digital visitors to participate in a survey. Next is the screener which determines who is eligible to take the survey based on their demographics information and answers to screening questions. Then, there is the questionnaire—-- this is the heart of the survey, containing a set of open-ended or closed-ended questions. Lastly, there’s the callout. This introduces the survey to respondents. Next, there’s the thank you message. This acts as the conclusion to the survey.

How can you create a market research survey?

Creating a market research survey starts with identifying the topics your business needs to learn more about. Next, you consider topics within the context of your target market and find the larger application of the survey campaign. Calculate your margin of error and then create your survey using online software.

What types of questions should you ask on your market research survey?

You can ask branding related questions to gather information on how your identity of your business is perceived. You can also ask questions that spark ideas for new advertising campaigns. To supplement your secondary research on competitors, ask questions about your business’s place in the industry. Questions can also be used for market segmentation. These are questions on demographic, geographic, psychographic, behavioral and sentimental topics.

How can you get the most benefits out of your market research survey?

You can get the most out of your market research survey by using the correct online survey platform-- one with specific audience targeting for real consumers, radius targeting and quality screening questions-- you’ll get relevant answers from the right audience.

Do you want to distribute your survey? Pollfish offers you access to millions of targeted consumers to get survey responses from $0.95 per complete. Launch your survey today.

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How to conduct your own market research survey (with example)

After watching a few of those sketches, you can imagine why real-life focus groups tend to be pretty small. Even without any over-the-top personalities involved, it's easy for these groups to go off the rails.

So what happens when you want to collect market research at a larger scale? That's where the market research survey comes in. Market surveys allow you to get just as much valuable information as an in-person interview, without the burden of herding hundreds of rowdy Eagles fans through a product test.

Table of contents:

What is a market research survey?

Market surveys are what's known as "primary research"—that is, information that the researching company gathers firsthand. Secondary research consists of data that another organization gathered and published, which other researchers can then use for their own reports. Primary research is more expensive and time-intensive than secondary research, which is why you should only use market research surveys to obtain information that you can't get anywhere else. 

A market research survey can collect information on your target customers':

Experiences

Preferences, desires, and needs

Values and motivations

The types of information that can usually be found in a secondary source, and therefore aren't good candidates for a market survey, include your target customers':

Demographic data

Consumer spending data

Household size

Why conduct market research?

Here are some examples of how market research surveys can be used to fill a wide range of knowledge gaps for companies:

A B2B software company asks real users in its industry about Kanban board usage to help prioritize their project view change rollout.

A B2C software company asks its target demographic about their mobile browsing habits to help them find features to incorporate into their forthcoming mobile app.

A printing company asks its target demographic about fabric preferences to gauge interest in a premium material option for their apparel lines.

A wholesale food vendor surveys regional restaurant owners to find ideas for seasonal products to offer.

Primary vs. secondary market research

Market surveys are what's known as "primary research"—that is, information that the researching company gathers firsthand. Secondary research consists of data that another organization gathered and published, which other researchers can then use for their own reports. 

Primary research is more expensive and time-intensive than secondary research, which is why you should only use market research surveys to obtain information that you can't get anywhere else. 

If you've exhausted your secondary research options and still have unanswered questions, it's time to start thinking about conducting a market research survey.

6 types of market research survey

Depending on your goal, you'll need different types of market research. Here are six types of market research surveys.

1. Buyer persona research

A buyer persona research survey will help you learn more about things like demographics, household makeup, income and education levels, and lifestyle markers. The more you learn about your existing customers, the more specific you can get in targeting potential customers. You may find that there are more buyer personas within your user base than the ones that you've been targeting.

2. Sales funnel research

With a sales funnel research survey, you can learn about potential customers' main drivers at different stages of the sales funnel. You can also get feedback on how effective different sales strategies are. Use this survey to find out:

How close potential buyers are to making a purchase

What tools and experiences have been most effective in moving prospective customers closer to conversion

3. Customer loyalty research

The demographics of your most loyal customers

What tools are most effective in turning customers into advocates

What you can do to encourage more brand loyalty

4. Branding and marketing research

The Charmin focus group featured in that SNL sketch is an example of branding and marketing research, in which a company looks for feedback on a particular advertising angle to get a sense of whether it will be effective before the company spends money on running the ad at scale. Use this type of survey to find out:

Whether a new advertising angle will do well with existing customers

Whether a campaign will do well with a new customer segment you haven't targeted yet

What types of campaign angles do well with a particular demographic

5. New products or features research

What features they wish your product currently had

What they think of a particular product or feature idea

6. Competitor research

Whether your competitors have found success with a buyer persona you're not targeting

Information about buyers for a product that's similar to one you're thinking about launching

Feedback on what features your competitors' customers wish their version of a product had

How to write and conduct a market research survey

Once you've narrowed down your survey's objectives, you can move forward with designing and running your survey.

Step 1: Write your survey questions

A poorly worded survey, or a survey that uses the wrong question format, can render all of your data moot. If you write a question that results in most respondents answering "none of the above," you haven't learned much. 

Categorical questions

Also known as a nominal question, this question type provides numbers and percentages for easy visualization, like "35% said ABC." It works great for bar graphs and pie charts, but you can't take averages or test correlations with nominal-level data.

Multiple choice: Use this type of question if you need more nuance than a Yes/No answer gives. You can add as many answers as you want, and your respondents can pick only one answer to the question. 

Checkbox: Checkbox questions add the flexibility to select all the answers that apply. Add as many answers as you want, and respondents aren't limited to just one. 

Ordinal questions

This type of question requires survey-takers to pick from options presented in a specific order, like "income of $0-$25K, $26K-$40K, $41K+." Like nominal questions, ordinal questions elicit responses that allow you to analyze counts and percentages, though you can't calculate averages or assess correlations with ordinal-level data.

Dropdown: Responses to ordinal questions can be presented as a dropdown, from which survey-takers can only make one selection. You could use this question type to gather demographic data, like the respondent's country or state of residence. 

Ranking: This is a unique question type that allows respondents to arrange a list of answers in their preferred order, providing feedback on each option in the process. 

Interval/ratio questions

For precise data and advanced analysis, use interval or ratio questions. These can help you calculate more advanced analytics, like averages, test correlations, and run regression models. Interval questions commonly use scales of 1-5 or 1-7, like "Strongly disagree" to "Strongly agree." Ratio questions have a true zero and often ask for numerical inputs (like "How many cups of coffee do you drink per day? ____").

Ranking scale: A ranking scale presents answer choices along an ordered value-based sequence, either using numbers, a like/love scale, a never/always scale, or some other ratio interval. It gives more insight into people's thoughts than a Yes/No question. 

Matrix: Have a lot of interval questions to ask? You can put a number of questions in a list and use the same scale for all of them. It simplifies gathering data about a lot of similar items at once. 

Example : How much do you like the following: oranges, apples, grapes? Hate/Dislike/Ok/Like/Love

Textbox: A textbox question is needed for collecting direct feedback or personal data like names. There will be a blank space where the respondent can enter their answer to your question on their own. 

Step 2: Choose a survey platform

Most survey apps today look great on mobile, but be sure to preview your survey on your phone and computer, at least, to make sure it'll look good for all of your users.

If you have the budget, you can also purchase survey services from a larger research agency. 

Step 3: Run a test survey

Before you run your full survey, conduct a smaller test on 5%-10% of your target respondent pool size. This will allow you to work out any confusing wording or questions that result in unhelpful responses without spending the full cost of the survey. Look out for:

Survey rejection from the platform for prohibited topics

Joke or nonsense textbox answers that indicate the respondent didn't answer the survey in earnest

Multiple choice questions with an outsized percentage of "none of the above" or "N/A" responses

Step 4: Launch your survey

If your test survey comes back looking good, you're ready to launch the full thing! Make sure that you leave ample time for the survey to run—you'd be surprised at how long it takes to get a few thousand respondents. 

Even if you've run similar surveys in the past, leave more time than you need. Some surveys take longer than others for no clear reason, and you also want to build in time to conduct a comprehensive data analysis.

Step 5: Organize and interpret the data

Tips for running a market research survey.

You know the basics of how to conduct a market research survey, but here are some tips to enhance the quality of your data and the reliability of your findings.

Find the right audience: You could have meticulously crafted survey questions, but if you don't target the appropriate demographic or customer segment, it doesn't really matter. You need to collect responses from the people you're trying to understand. Targeted audiences you can send surveys to include your existing customers, current social media followers, newsletter subscribers, attendees at relevant industry events, and community members from online forums, discussion boards, or other online communities that cater to your target audience. 

Focus questions on a desired data type: As you conceptualize your survey, consider whether a qualitative or quantitative approach will better suit your research goals. Qualitative methods are best for exploring in-depth insights and underlying motivations, while quantitative methods are better for obtaining statistical data and measurable trends. For an outcome like "optimize our ice cream shop's menu offerings," you may want to find out which flavors of ice cream are most popular with teens. This would require a quantitative approach, for which you would use categorical questions that can help you rank potential flavors numerically.

Establish a timeline: Set a realistic timeline for your survey, from creation to distribution to data collection and analysis. You'll want to balance having your survey out long enough to generate a significant amount of responses but not so long that it loses relevance. That length can vary widely based on factors like type of survey, number of questions, audience size, time sensitivity, question format, and question length.

Market research survey campaign example

Let's say you own a market research company, and you want to use a survey to gain critical insights into your market. You prompt users to fill out your survey before they can access gated premium content.

Survey questions: 

1. What size is your business? 

<10 employees

11-50 employees

51-100 employees

101-200 employees

>200 employees

2. What industry type best describes your role?

3. On a scale of 1-4, how important would you say access to market data is?

1 - Not important

2 - Somewhat important

3 - Very important

4 - Critically important

4. On a scale of 1 (least important) to 5 (most important), rank how important these market data access factors are.

Accuracy of data

Attractive presentation of data

Cost of data access

Range of data presentation formats

Timeliness of data

5. True or false: your job relies on access to accurate, up-to-date market data.

Survey findings: 

63% of respondents represent businesses with over 100 employees, while only 8% represent businesses with under 10.

71% of respondents work in sales, marketing, or operations.

80% of respondents consider access to market data to be either very important or critically important.

"Timeliness of data" (38%) and "Accuracy of data" (32%) were most commonly ranked as the most important market data access factor.

86% of respondents claimed that their jobs rely on accessing accurate, up-to-date market data.

Insights and recommendations: Independent analysis of the survey indicates that a large percentage of users work in the sales, marketing, or operations fields of large companies, and these customers value timeliness and accuracy most. These findings can help you position future report offerings more effectively by highlighting key benefits that are important to customers that fit into related customer profiles. 

Market research survey example questions

Your individual questions will vary by your industry, market, and research goals, so don't expect a cut-and-paste survey to suit your needs. To help you get started, here are market research survey example questions to give you a sense of the format.

Yes/No: Have you purchased our product before?

Multiple choice: How many employees work at your company?

<10 / 10-20 / 21-50 / 51-100 / 101-250 / 250+

Checkbox: Which of the following features do you use in our app?

Push notifications / Dashboard / Profile customization / In-app chat

Dropdown: What's your household income? 

$0-$10K / $11-$35K / $36-$60K / $61K+

Ranking: Which social media platforms do you use the most? Rank in order, from most to least.

Facebook / Instagram / Twitter / LinkedIn / Reddit

Ranking scale: On a scale of 1-5, how would you rate our customer service? 

1 / 2 / 3 / 4 / 5

Textbox: How many apps are installed on your phone? Enter a number: 

Market research survey question types

Good survey apps typically offer pre-designed templates as a starting point. But to give you a more visual sense of what these questions might look like, we've put together a document showcasing common market research survey question types.

Use automation to put survey results into action

Related reading:

This article was originally published in June 2015 by Stephanie Briggs. The most recent update, with contributions from Cecilia Gillen, was in September 2023.

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Amanda Pell

Amanda is a writer and content strategist who built her career writing on campaigns for brands like Nature Valley, Disney, and the NFL. When she's not knee-deep in research, you'll likely find her hiking with her dog or with her nose in a good book.

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Market Research: A How-To Guide and Template

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.

MARKET RESEARCH KIT

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

Updated: 02/21/24

Published: 02/21/24

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Enter: Market Research.

Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.

Table of Contents

What is market research?

Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.

Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.

Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.

Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

How? Consider these two things:

• Your competitors also have experienced individuals in the industry and a customer base. It‘s very possible that your immediate resources are, in many ways, equal to those of your competition’s immediate resources. Seeking a larger sample size for answers can provide a better edge.
• Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand.

The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .

Free Market Research Kit

• SWOT Analysis Template
• Survey Template
• Focus Group Template

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Why do market research?

Market research allows you to meet your buyer where they are.

As our world becomes louder and demands more of our attention, this proves invaluable.

By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

• Where your target audience and current customers conduct their product or service research
• Which of your competitors your target audience looks to for information, options, or purchases
• What's trending in your industry and in the eyes of your buyer
• Who makes up your market and what their challenges are
• What influences purchases and conversions among your target audience
• Consumer attitudes about a particular topic, pain, product, or brand
• Whether there‘s demand for the business initiatives you’re investing in
• Unaddressed or underserved customer needs that can be flipped into selling opportunity
• Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.

That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.

Primary Research

Primary research is the pursuit of first-hand information about your market and the customers within your market.

It's useful when segmenting your market and establishing your buyer personas.

Primary market research tends to fall into one of two buckets:

• Exploratory Primary Research: This kind of primary market research normally takes place as a first step — before any specific research has been performed — and may involve open-ended interviews or surveys with small numbers of people.
• Specific Primary Research: This type of research often follows exploratory research. In specific research, you take a smaller or more precise segment of your audience and ask questions aimed at solving a suspected problem.

Secondary Research

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).

Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:

• Public Sources: These sources are your first and most-accessible layer of material when conducting secondary market research. They're often free to find and review — like government statistics (e.g., from the U.S. Census Bureau ).
• Commercial Sources: These sources often come in the form of pay-to-access market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester .
• Internal Sources: This is the market data your organization already has like average revenue per sale, customer retention rates, and other historical data that can help you draw conclusions on buyer needs.
• Focus Groups
• Product/ Service Use Research
• Observation-Based Research
• Buyer Persona Research
• Market Segmentation Research
• Pricing Research
• Competitive Analysis Research
• Customer Satisfaction and Loyalty Research
• Brand Awareness Research
• Campaign Research

1. Interviews

Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.

2. Focus Groups

Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.

3. Product/Service Use Research

Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.

4. Observation-Based Research

Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.

5. Buyer Persona Research

Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.

6. Market Segmentation Research

Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.

7. Pricing Research

Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.

8. Competitive Analysis

Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .

9. Customer Satisfaction and Loyalty Research

Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).

10. Brand Awareness Research

Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.

11. Campaign Research

Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.

• Define your buyer persona.
• Identify a persona group to engage.
• Prepare research questions for your market research participants.
• List your primary competitors.
• Summarize your findings.

1. Define your buyer persona.

You have to understand who your customers are and how customers in your industry make buying decisions.

This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.

4. Focus Group Template

Focus groups are an opportunity to collect in-depth, qualitative data from your real customers or members of your target audience.

You should ask your focus group participants open-ended questions. While doing so, keep these tips top of mind:

• Set a limit for the number of questions you‘re asking (after all, they’re open-ended).
• Provide participants with a prototype or demonstration.
• Ask participants how they feel about your price.
• Ask participants about your competition.
• Offer participants time at the end of the session for final comments, questions, or concerns.

Download a free, editable Focus Group template here.

1. TikTok uses in-app research surveys to better understand consumer viewing preferences and ad experiences.

If you’re a TikTok enthusiast (like me), then you’ve probably been served a survey or two while you scroll through your For You feed.

TikTok has strategically started using in-app market research surveys to help improve the viewer experiences.

I’ve received two different types of surveys so far.

The first type typically follows a video or an ad and asks how I felt about the video I just viewed. There are options like “I don’t like this ad,” “I enjoyed watching this video,” or “This content is appropriate.”

The other type of survey I’ve gotten asks if I’ve recently seen a sponsored video or ad from a particular brand. For example, “Did you see any promotional content from the Dove Self Esteem Project in the past two days on TikTok?

TikTok can then use this information to tweak my algorithm to match my preferences or to serve ads that are more in line with my buying behaviors.

2. Taco Bell tests new products in select markets before launching nationwide.

Taco Bell is known for their innovative, consumer-driven menu items. In fact, just last year, they gave Taco Bell rewards members exclusive access to vote on the newest round of hot sauce sayings .

This popular fast-food chain puts a lot of menu decisions in the hands of their target market. Taco Bell lovers ultimately determine which new menu items stay on the menu through voting and, ultimately, their purchase behaviors.

(Let’s all collectively agree that the Cheez-It Crunchwrap deserves a permanent spot.)

Often, this process of releasing a new item is done regionally before a nationwide launch. This is a form of market research — soft launching products in smaller markets to determine how well it sells before dedicating too many resources to it.

The way Taco Bell uses this information is pretty straightforward. If the product is not successful, it’s unlikely to be released on a national scale.

3. The Body Shop used social listening to determine how they should reposition brand campaigns to respond to what their customers cared most about.

The Body Shop has long been known for offering ethically sourced and natural products, and proudly touts “sustainability” as a core value.

To dive deeper into the sustainability subtopics that meant the most to their audiences, the team at The Body Shop tracked conversations and ultimately found their audiences cared a lot about refills.

Using this information helped the Body Shop team feel confident when relaunching their Refill Program across 400 stores globally in 2022 .

Market research proved they were on the right track with their refill concept, and demonstrated increased efforts were needed to show Body Shop customers that the Body Shop cared about their customers' values.

Conduct Market Research to Grow Better

Conducting market research can be a very eye-opening experience. Even if you think you know your buyers pretty well, completing the study will likely uncover new channels and messaging tips to help improve your interactions.

Editor's note: This post was originally published in March 2016 and has been updated for comprehensiveness.

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13 Market Research Tools: Best in Class for 2023

Most market research tools are designed to make it quicker and easier to find relevant data . Whatever the market, product, or purpose, the right research tools can do just that.

But, let’s be honest, some do it far better than others.

Whether you’re an enterprise firm with complex needs and a budget to suit or a smaller business needing free market research tools, read on to discover which online tools for market research are hot right now.

Note: The top market research tools list has been collated using review platforms like G2 , along with direct feedback I collected from over 500 business leaders in June, 2o22.

#1 Best overall market research tool: Similarweb Digital Research Intelligence

Most-loved feature: The Benchmarking tool

We might be a little biased, but this really is the fastest way to see how you measure up against competitors in any sector or location. Analyze market leaders and rising stars to unpack and track their digital success instantly.

Quick Explainer

Similarweb Research Intelligence is a single source of truth for the online world. Giving any business the ability to quickly analyze the online aspects of any industry or market in an instant. It displays critical insights in a way that makes it easy to view trends, competitive performance, audience insights, growth opportunities, and more. It’s the only market research analysis tool that brings together data from desktop, mobile web, and apps to provide a complete view of the digital landscape.

Key abilities

• Competitive benchmarking
• Market research
• Company research tool
• Audience analysis
• Consumer journey tracker
• Mobile app intelligence

Freemium Version: Yes, there is a lite version of the product that provides limited data for a single user, and a single location.

Free Trial: Yes, there’s a 7-day trial available. Try it out here .

Ongoing Subscription: Yes, you can pay monthly or annually for a subscription. Different levels are available, and each package is tailored. Review pricing and plans for Similarweb here.

Like what you’ve seen so far?

See our market-leading digital research tool in action in this quick 2-minute clip.

#2 Best free market research tool: Think with Google

Most-loved feature: Find my Audience

A way to discover new audiences on YouTube based on things like habits, interests, and intended plans to purchase.

Think with Google is a suite of digital research tools that curate resources from a huge pool of data across the web. It presents them as insights that aren’t typically available elsewhere. It’s a unique way to view trends, insights, and stats. Data isn’t offered in real-time but serves more as a library of figures and facts that take the form of articles, videos, interviews, case studies, and more. In addition to being a place people can go for forward-looking perspectives and data, there are several tools designed to help marketers.

Key functions

• High-level insights into most local or national markets
• Behind the scenes look at cross-platform digital campaigns
• Consumer insights
• Deck-ready stats (not in real-time)
• A range of tools to inform marketing objectives and actions

Freemium Version: The entire suite of market intelligence tools is free.

Free Trial: As a free market research tool, no trial is needed.

Ongoing Subscription: You can subscribe to a newsletter, but not the product.

#3 Best digital research tool for content and FAQ development: Answer the Public

Most-loved feature: Search listening alerts

A pro feature that sends you weekly emails that indicate how search behaviors shift over time. It takes the specific phrase or keywords you’re tracking in the platform and updates you weekly.

Quick Explainer 

Discover the questions people are asking online about key terms, products, or services. It’s designed to help content teams and website owners develop new content ideas, and relevant FAQs that are based on the types of queries people ask online.

• Track important keywords and phrases
• Get weekly emails about changes in search behavior
• Enter any keyword to uncover relevant questions or search terms
• Folders to help organize your research

Freemium Version: Yes. You get a limited number (3) of searches per day.

Free Trial: No.

Ongoing Subscription: Yes. You can pay monthly or annually for this service. Pay-monthly fees are a flat rate of $99. Discounts are offered for yearly subscriptions.

#4 Best tool for market research surveys: SurveyMonkey

Most-loved feature: Question bank

A library of hundreds of questions, pre-written by survey methodologists.

As far as market research surveys go, it’s the leading online research tool for surveys worldwide. With plans to suit the individual through to the enterprise, it’s a feature-rich, easy-to-use platform that encompasses creation, collection, and analysis under one roof. Surveys are optimized for any device and integrate with platforms like Zoom, Salesforce, Marketo, and more.

Key functions 

• Create and send unlimited surveys, quizzes, and polls
• Pop-up online surveys
• Mobile app access to create, send and analyze surveys on-the-go
• Team collaboration function (unlocked with a team plan)
• Survey builder
• Customization and branded surveys (available with advantage or premier plans only)

Freemium Version: Yes

Free Trial: Occasionally, free trials are offered for premium plans.

Ongoing Subscription: Yes, you can pay annually or monthly. There are three different plans to choose from, ranging from $25 to $129 per month.

Helpful: Check out our blog and see 18 different ways to use market research surveys .

#5 Best online research tool for marketplaces: Similarweb Shopper Intelligence

Most-loved feature: Cross-shopping analysis

Cross-shopping analysis shows you how loyal a segment of customers is to a brand, along with what other brands they browsed or bought from. Uncover competitors and discover new partnership opportunities; these are game-changing insights if you sell on any marketplace.

Similarweb Shopper Intelligence is a type of online market research tool that helps you uncover and analyze browsing and buying behavior across marketplaces. Using its data, businesses can track category, product, and brand performance with ease. It helps ecommerce organizations to detect potential threats, unearth new product or category opportunities, discover new potential partnerships, and optimize search strategy and performance.

• Monitor consumer demand for any product, brand, or category
• Retail search strategy optimization
• Consumer behavior insights
• Track cross-shopping, loyalty, and purchase frequency
• Analyze brand awareness

Note: This solution uses a unique data methodology via multiple networks and partnerships. At the time of writing, there is no other consumer behavior insights tool for market research that offers this quality of data for marketplaces.

Freemium Version: No.

Free Trial: Yes. There is usually a 7-day trial available here .

Ongoing Subscription: The price is determined by things like the number of categories and/or domains you want to access. Each quote is customized to a client’s specific needs.

Want to know a little more?

Watch this quick clip to see the best ecommerce digital market research tool in action.

#6 Best market research tool for brand tracking: Latana

Most-loved feature: MoE (margin of error) Readings

To deliver transparency on data confidence levels, Latana’s dashboard includes a feature that allows clients to toggle-on, or toggle-off, margin of error (MoE) readings on all data points. These are highlighted using a traffic-light system of confidence (red=low confidence, orange=medium confidence, and green=high confidence). This small feature makes a big impact — it helps clients to correctly interpret the data and to visibly see quality shortcomings.

Latana is a B2C brand tracking tool that provides granular insights about online audiences. It helps organizations understand how key segments of consumers feel about brands and portrays relevant standings vs. industry rivals.

• Focus on niche consumer segments that matter to your business
• Uncover rival’s audience data and identify opportunities to grow
• Understand brand perception, and track how it changes over time
• Discover the most well-known brands in your industry
• Track rival’s brand awareness across gender, age income, location, and education
• Find out the main purchase drivers for your industry
• Infrastructure gives reach to over 6 billion smartphone users globally for representative brand opinions

I caught up with Latana’s CMO, Angeley Mullens. Here’s what she has to say about their offering.

Ongoing Subscription: Pricing for Latana isn’t available online. All packages are tailored to individual brands and their specific needs.

Enjoy 360 Visibility 24/7

Get the data you need to adapt to market changes and industry trends in an instant.

#7  Best research tool for social media listening: Hootsuite

Most-loved feature: Multi-channel insights

It’s a legacy feature, but one which makes it the best online research tool for social listening and monitoring. Having the ability to easily schedule posts, ad campaigns, and handle responses for every social media channel from within a single platform is what makes this a market-leading digital research tool.

Hootsuite continues to claim the number 1 spot on G2’s list of digital research tools for social media monitoring . It’s a tool to help you manage all aspects of business social media, across multiple channels, in a single platform. As well as being able to manage your socials, it also keeps you up-to-date with the latest trends and activities of your rival’s social media channels.

• Publish and schedule social media posts
• Measure cross-platform results
• Message management
• Social media trend analysis
• Social media ad-campaign management

Freemium Version: Yes. You can get a free version that supports 2 social accounts and 1 user.

Free Trial: Yes. A 30-day free trial is available here .

Ongoing Subscription: There are four plans; professional, team, business, and enterprise; ranging from $49-$739.

#8 Best digital research tool for prospecting: Similarweb Sales Intelligence

Most-loved feature: Insights generator tool

The insights generator shows you unique facts for your prospects and accounts; with complete visibility into their digital strategy and performance. It’s ideal for refining sales and marketing efforts while staying focused on growth.

Similarweb Sales Intelligence helps organizations find viable prospects by showing you who to reach out to, when to do it, and how to capture their attention. The lead generator tool helps you find the right prospects, and key insights help create engaging outreach emails. For sales departments, ecommerce and mar-tech sectors, this type of digital research tool can take prospecting and engagement to a completely new level; along with revenue and growth.

Key functions: 

• Lead generation and enrichment
• Digital insights for 100M+ ecommerce websites, publishers, and advertisers
• Fraud detection
• Sales engagement
• SFDC integration

Free Trial: Yes, if you would like a free trial, please request that here.

Ongoing Subscription: Prices for this digital market research tool varies depending on the package and options chosen. Grab a live demo of the product and get a tailored quote here .

Insightful : If you’re looking at market research tools for the ecommerce industry, bookmark our Ecommerce Trends and Predictions for 2023 to read later.

#9 Best market research analysis tool for data visualization: Tableau

Most-loved feature : Connects to almost any data source

As a clear market leader, and a no-brainer for larger organizations with business intelligence analytics and teams. Tableau leads the way in online research tools for data visualization. It connects to a huge range of data sources and pulls information into a highly-appealing dashboard that is designed to make it easier and faster to explore and manage data . It takes data from platforms like Similarweb, then combines it with other data sources before presenting crisp, clear, insights that have the power to shape strategies and drive key transformations.

• Lightning-fast analytics
• Smart dashboards for richer insights
• Live connection to almost any data source, with automatic updates
• Drag-and-drop style UI: easy to use

Freemium Version: No. However, students and teachers get a year’s free access to the platform.

Free Trial: Yes. You can subscribe to a free 30-day trial.

Ongoing Subscription: Most plans are offered annually, with prices ranging from $15 per month upwards. The price depends on whether you use their hosted or on-premise versions, the number of users, and the inclusion of specific plugins.

#10 Best market research tool for UX testing: Loop11

Most-loved feature: Online usability testing

This feature analyzes the usability of a website with users performing live tasks on a site. It helps you understand user behavior, and shows how and why a website is used.

Loop11 is a market research tool that provides usability testing to help organizations build better websites and products. It comes with a pack of useful features that provide both moderated and unmoderated testing, helping businesses to find the right audience to test prototypes and products. It’s designed to help you see how appealing a product is to a particular audience, determine their preferences, then build these insights into a design.

• Ability to test across multiple devices, including tablet, mobile, or desktop
• User-friendly test builder that requires no coding
• Easy-to-add surveys that collect psychographic and demographic data
• Provides useful metrics like time on task, task completion rates, and NPS
• Mapping of customer journeys during a test period

Free Trial: Yes, a 14-day trial is available here .

Ongoing Subscription: All plans come with the option to pay monthly or annually. Prices range from $199-$599 per month.

#11 Best research tool for measuring customer experience: Temper

Most-loved feature: Rating stream

See real-time feedback as customers respond to questions via website or email channels. The stream provides a detailed view of ratings, comments, locations, referrers, email addresses, and more.

Temper allows any company to find out how customers feel about their product at all times. It directly provides first-party data to a business, preventing the need to design and distribute complex surveys. It can be placed as a widget on the site or in emails, and questions are asked to gain real-time feedback from visitors and customers alike.

• Easily deploy questions across website and email channels
• Quickly spot poor experiences to identify problematic areas of a business or product
• The rating graph gives you a real-time view of results for any question asked
• Public rating wall shows how you’re performing, instilling confidence and trust
• Ratings come with open text fields to give additional context to responses
• Referrer data gives you the ability to segment feedback and relative performance
• Tracking variables let you send data with ratings, such as order numbers, user IDs, etc.
• User targeting lets you determine who sees questions and how often they see them

Freemium Version: There is no freemium version. However, their hobby plan gives you a slimmed-down version of the product and costs $12 per month.

Ongoing Subscription: Four plans are available, ranging from hobbyist to enterprise. The lowest pricing tier starts at $12 monthly, and their top-tier solution costs $199 monthly. All plans are pay-monthly, with a 60-day money-back guarantee.

#12 Best online market research tool for focus groups: Remesh

Most-loved feature: Common topics

In just a few clicks, you can view the themes and topics that are most common with your focus group across an entire session. It groups similar responses, specific phrases, and interesting responses in seconds.

Remesh facilitates live, qualitative conversations with focus groups of up to 1000 people at a time. Replicating the focus group format online delivers powerful segmentation and dynamic capabilities that speed up your time to insight and let you hold a real-time conversation at scale.

• Launch a live conversation with up to 1000 people at a time
• Organize and analyze responses in an instant
• Segment your audience based on demographic and response data
• Share visuals and text-based content with the group to get instant feedback
• The algorithm analyzes open-ended responses in real-time

Freemium Version: No

Free Trial: Yes. However, you must first book a demo with a member of their team.

Ongoing Subscription: Remesh provides custom pricing plans that can only be obtained once you’ve taken a demonstration of their platform with a member of their team.

#13 Top collaboration and documentation tool for market research: BIT.AI

Most-loved feature: Content library + smart search

While it sounds quite basic; in essence, this tool for market research professionals makes it quicker and easier to keep track, share, and store key data. Forget trawling through emails, slack, and g-docs to find files; the smart search feature helps you locate files in an instant.

A dynamic platform that helps researchers collaborate, track, share, and manage research data in a single place. This is one of the best online market research tools for those who need a place to bring together resources like websites, PDFs, articles, images, infographics, blogs, reports, videos, etc. it’s low-cost and connects to some of the most widely used tools. Being able to share multidimensional data with others, or simply keeping track of secondary market research in a single place makes it a firm favorite.

• Over 100 integrations with applications like Tableau, Miro, G-docs, Onedrive, and more
• Real-time editing and live collaboration
• Content Library
• Smart search
• Supports a huge range of content and file types

Freemium Version: Yes. Available for teams of up to 5 collaborators.

Free Trial: Yes, a free trial is available here .

Ongoing Subscription: A range of packages are available, costing between $8-$20 monthly.

Best market research tools for startups

There is another often-forgotten set of tools used for market research that are ideal for startups. If you’ve got zero budget and a little time on your hands, you can do most types of desk research for free. Sources include:

• Company reports, case studies, and whitepapers
• Research and trade associations
• Media coverage
• Internal sales or usage reports
• Academic or scientific journals
• Government and non-government agencies
• Public library records
• Competitor websites
• Educational institutions

Helpful: Check out this article about how to do market research for a startup .

Wrapping up….

With cost and time key considerations for anyone looking at tools for market research, it’s vital to choose wisely. While free market research tools are all good and well, they won’t always serve you when you’re on a deadline or require key insights on a specific competitor, market, or product.

Similarweb helps companies win in the digital world. Whatever the market, goal, or business size, its solutions are designed to help organizations understand their market and compete and beat rivals.

Take it for a test run today. Trial any Similarweb solution free for the first 7-days using this link .

Need to know more about the ROI of Similarweb? 

What are the best market research tools for secondary research?

The internet is probably the best tool for market research there is. It’s a goldmine of secondary market research data. But beware of data validity and check your information is coming from a trusted source.

What are the best market research tools for surveys?

Survey monkey is considered the best online market research tool for surveys, but key players like Typeform and Zoho follow closely behind. Budget and features usually determine the right tool for your needs.

What are the best free market research tools?

The best free tools for market research include: Answer the Public, Think with Google, Similarweb lite, SurveyMonkey’s basic plan, and Hootsuite’s free plan.

What are the best market research tools for qualitative research?

Qualitative research includes things like focus groups, open-ended surveys, case studies, and observation research. As such, the best tool for online research like this would be something like BIT.ai’s documentation and collaboration tool. Another useful tool for qualitative market research would be an online survey provider, like SurveyMonkey, Typeform, or Google Forms.

What are the best market research tools for quantitative research?

As this type of research is focused more on numbers, the best quantitative market research tools include things like Similarweb Digital Research Intelligence and Tableau. Each performs a different function but works together to collect, analyze, and present data in the most useful way possible.

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From start-up to scale-up: Accelerating growth in construction technology

Construction sites in 2023 might in many ways resemble those in 1923, with manual bricklaying, paper blueprints, and scaffold towers. At $12 trillion, 1 Oxford Economics, March 2023. architecture, engineering, and construction (AEC) is one of the biggest industries in the world, but historically it has been among the slowest to digitize and innovate.

This, however, is changing fast: strong demand for infrastructure, a shortage of skilled labor, and increased stakeholder pressure for data transparency and integration are all accelerating digital adoption. As a result, the AEC tech ecosystem has experienced an explosion of investment and a wave of start-up launches. An estimated $50 billion was invested in AEC tech between 2020 to 2022, 85 percent higher than the previous three years. During the same period, the number of deals in the industry increased 30 percent to 1,229 (Exhibit 1).

Although the AEC tech industry is maturing, it is not yet at the scale and sophistication of more established software markets like logistics, manufacturing, and agriculture. The industry boasts fewer scale-ups and unicorns relative to its size. And it is hard for AEC tech companies to grow efficiently due to several dynamics among AEC customers, including fragmentation, low IT spend (relative to other industries), and entrenched analog ways of working.

In this environment, how can AEC tech companies accelerate adoption and sales and achieve scale? To answer this question, we surveyed approximately 100 investors and AEC tech players in 2022 and interviewed founders, investors, and large software companies in the industry. Using primary research and publicly available data, we also mapped and analyzed more than 3,000 AEC tech companies. 2 PitchBook, November 15, 2022. In this article, we review the findings of that research. We outline the investment trends that are accelerating the digitization of the industry, and we suggest how tech businesses, and their investors, can address challenges to get on a path of efficient growth.

TABLE OF CONTENTS

Trends accelerating the digitization of aec, hurdles to scale aec tech investments remain, strategies for scaling aec tech businesses.

Digitization of the AEC industry started gathering steam a decade ago, but the pace has accelerated over the past three years—and a number of trends suggest it will continue to do so (see sidebar, “What do we mean by architecture, engineering, and construction tech?”).

Economic factors and regulation are prompting investment

What do we mean by architecture, engineering, and construction tech.

A variety of software and tech is used across the architecture, engineering, and construction (AEC) industry. It includes design software, robotics, and tools for the planning, scheduling, budgeting, and performance management of projects (exhibit). Companies in the AEC tech industry range from multibillion-dollar software giants to one-person start-ups.

A combination of supply-and-demand factors are prompting investment in AEC tech. On one hand, global demand for long-term construction is strong, in part because of increased stimulus by governments, such as the $1.2 trillion Bipartisan Infrastructure Law in the United States and the €800 billion NextGenerationEU fund in Europe. More asset owners are also investing sizeable capital to decarbonize their portfolios to make them climate resilient. On the other hand, there is a shortage of skilled workers as more retire or transition to other industries. The United States has 440,000 vacancies in AEC, compared with around 300,000 in 2019, whereas the United Kingdom’s vacancies have nearly doubled since 2019. 3 “Construction: NAICS 23,” US Bureau of Labor Statistics, 2023; “UK job vacancies (thousand): Construction,” UK Office for National Statistics, March 2023. The industry is deploying digital technology to help increase productivity and bridge this gap between supply and demand.

Meanwhile, regulatory changes aimed at creating a more connected industry are reinforcing this wave of digitization. For example, the United Kingdom’s Building Safety Act requires a digital ledger of all building data for new residential buildings, and Sweden’s ID06 requires digital records of all the construction workers on a construction site.

Investor optimism is high

Investment in AEC tech has grown multifold and, based on our research, more and more investors are recognizing AEC tech’s potential to fundamentally change the structure of the construction industry and redistribute value pools at scale. This momentum is likely to continue. Seventy-seven percent of the respondents to our survey expect to invest in AEC tech at similar or higher levels in 2023, and 64 percent see it generating higher returns versus other verticals.

Seventy-seven percent of the respondents to our survey expect to invest in AEC tech at similar or higher levels in 2023.

The tech scene is maturing

The proportion of late-stage venture capital in total AEC tech investment totaled $11.5 billion between 2020 and 2022, more than triple that of the previous three years (Exhibit 2). Meanwhile, M&A continues to be the largest source of funding for AEC tech ventures, accounting for 48 percent of all investments and 68 percent of all exits. The growth of the industry is further reflected in the fact that the median deal size and post-money valuation 4 Post-money valuation is a measure of a company’s valuation that includes all external investments. in the industry has more than doubled since 2017 (Exhibit 3).

Companies and customers are still seeking interoperability

In 2020, we observed  that AEC tech players were targeting multiple use cases to address customer pain points. 5 “ Rise of the platform era: The next chapter in construction technology ,” McKinsey, October 30, 2020. This trend has continued, led by customer demand for interoperability—either through virtual platforms built using open standards and workflows, such as openBIM, or with one-stop-shop platforms such as those developed by some of the largest AEC tech companies. Indeed, nearly half of the companies we analyzed offer customers solutions that address three or more use cases.

AEC technology and property technology are converging

Until now, AEC tech and property technology (proptech) have evolved as separate ecosystems. AEC tech has focused on the design and construction of assets, while proptech has focused on the financing, planning, operation, and maintenance aspects of assets. This is starting to change, as customers and technology players see value in connecting the two. Our analysis shows that 20 percent of AEC tech companies also address at least one proptech use case: for example, linking the design and operation of building management systems using a digital twin.

While the trends above have helped expand the ecosystem of AEC-focused tech businesses and start-ups, investors and founders still wonder how best to pursue efficient growth—defined as the ability to grow annual recurring revenues (ARR) and to generate free cash flow (FCF) from those revenues. 6 Annual recurring revenue is the revenue that a company (often businesses that operate on a subscription-based model) expects to receive from customers on an annual basis. Free cash flow is the cash generated by a company after paying operating expenses and capital expenditures. Our analysis across industries shows that as software companies expand, efficient growth increasingly correlates strongly with valuations (Exhibit 4).

Within the AEC technology industry, however, our research also indicates that efficient growth is particularly tough to achieve for four reasons:

• Customer fragmentation. The average construction company employs fewer than ten people. The average project involves more than 100 different suppliers and subcontractors. So achieving scale requires selling to a large number of companies. This means that sales growth can be labor intensive and slow. As one investor noted, “This is a risk-averse and fragmented sector at its core, so growth is slow, but it is extremely sticky.”
• Multiple customer personas. Founders frequently tell us that identifying the real customer is tough because they lack a clear understanding of user versus buyer personas. Depending on the project, for example, the customer could be the project manager, IT manager, or procurement manager. And often, purchase decisions are made at the project level, not the enterprise level. As a result, companies need to resell the product again to the next project, which drives down net retention and raises acquisition costs. As one investor said, “The most successful companies have a plan to sell to the enterprise, not just the project.”
• Low margins and economic headwinds. Making the case for spending on software can be tough for AEC companies when there is limited capacity for investment. The industry has low margins and increasing economic headwinds, including materials cost inflation. Moreover, the typical IT spend for AEC companies is 1 to 2 percent of the revenue, compared with the 3 to 5 percent average across industries. 7 “Gartner top strategic technology trends for 2022,” Gartner, October 2021. Against this backdrop, solutions must come with a business case. Although ROI can be high, until recently players have not been effective at quantifying benefits. As one investor said, “In a low-margin industry, and in this market environment in particular, it is important that companies can clearly demonstrate and measure the cost-saving benefits of their product.”
• Adoption and scaling challenges. Driving tech adoption in a projects business like construction poses several challenges: users often switch products among different projects—sometimes they need to adopt different tools depending on client preferences, and staff come and go. Furthermore, the industry has traditionally had limited digital capabilities, although this is changing as workers become accustomed to using digital technology in their everyday lives. And as one AEC company executive said, “The pandemic forced us to accelerate adoption from the office to the site overnight.”

For companies that can overcome these barriers, there is a big prize up for grabs: a customer base that is larger than most other industries. So what does it take? Our analysis of tech companies in AEC, as well as other industries like manufacturing, travel, and logistics, shows five common growth characteristics.

Pursue a big total addressable market and a bold vision

As one investor told us, “If the extent of your vision is to sell tools to solve a niche problem, then we’re not excited. We are looking for founders with vision and mission to improve outcomes for big swathes of the market.” Having a bold vision—and being able to effectively articulate how it benefits the user and the broader industry—helps attract talent, investors, and customers, and allows companies to move faster as they continually course-correct toward a North Star. For example, one AEC tech company focuses on improving predictability of project outcomes and uses that simple vision to expand the total addressable market (TAM) beyond contractors and planners to cover a far broader customer set, including project owners, banks, and insurance companies.

A bold vision usually means founders are thinking about the entire AEC tech ecosystem and figuring out ways in which their company can work with other providers to create a seamless user experience and unlock newfound value for a broader set of customers. For example, one AEC design platform expanded its core offering beyond architects and engineers to connect to product suppliers, and thus monetize transactions for building products used in designs.

Achieve a great product market fit

Finding the right product market fit is a key part of the investment decision-making process for investors in most industries, but AEC tech companies often do not get it right. In fact, as our survey indicates, the most common issues observed by AEC tech investors are an overfocus on engineering (rather than product and market fit) and product fragmentation (Exhibit 5).

As one AEC tech player noted, “Niche, technical design tools are often built by self-taught developers and construction professionals who built the tool to solve a specific problem or fill a gap in their workflow. As such, the very nature of those tools focuses on the tech and not the user experience.” In our discussions with start-ups and investors, three common themes emerged that can help create a better product market fit. All three elements require strong product management capabilities .

First is focus. Since customer needs differ across segments, companies would do well to focus on one or a few specific segments, whether they are targeting architects or subcontractors or distributors. As one founder put it, “I have potential customers in manufacturing, retail, construction, and facilities management across more than ten geographies, but we have to focus, or we will achieve nothing.”

Second is feedback. As one investor told us, “Many contech [construction technology] firms are founded by industry professionals who launched their business to solve a problem, so they have huge product focus. We need to see more founders with a balanced product and market/customer focus.” One way to sharpen market focus is to build a network of customers and collaborators. Most successful players do this through their investors’ networks and beta customers, who benefit from low-cost early releases in return for investment in testing and development feedback. And a side benefit is that they can provide access to a critical mass of other customers (Exhibit 6).

Third is flexibility. Nearly every start-up and scale-up we have spoken to has seen a big shift in their product proposition because they responded to market views and kept evolving to optimize the product market fit. For example, one start-up developed an app to measure material waste from construction sites but eventually evolved it to measure embodied carbon in materials.

Build a customer acquisition engine with a scalable revenue and distribution model

Valuations for start-ups are tied strongly with the ARR growth metric. In a fragmented market like AEC, customer acquisition is difficult and expensive. Based on our research, leading players differentiate themselves with three moves to maximize the ARR bang for each buck spent on marketing and R&D:

• Deliver a scalable revenue model. As one investor said, “Some products require so much customization that the software company becomes a consultancy.” Successful businesses have a product that can be deployed with minimal customization and training (and that usually means software rather than hardware). And where customization or training is required, they invest time only in high-potential customers and often partner with independent software vendors to deliver at scale.
• Find creative routes to market. You’re never going to crack the market one customer at a time. Successful players use their investors and existing customers to open new routes to market. They also lock in users early. For example, one design software player gave away free copies of its software to architecture students, who then took it to their new employers. Moreover, these players have a channel strategy aligned with customer tiers, and that includes not only value-added resellers (VARs) and distributors but also low-cost remote channels (including multilingual remote inside-sales centers) and self-serve, web shop, and e-commerce.
• Supercharge the sales team. Successful software companies incentivize their direct-sales teams to cross-sell and upsell and drive key account management capabilities. One leading player with multiple brands centralized its go to market across brands to accelerate cross-sell and upsell and capped bonuses on some established products to incentivize sales of new products. The best sales organizations are underpinned by data that allows them to see the relationship between specific, often siloed, sales and marketing activities and overall growth outcomes.

Improve net retention with customer success

Our analysis shows that as software companies grow, the most important driver of valuation shifts from pure growth, often measured by ARR, to include the ability to generate FCF from ARR. In short, it’s not enough to just have customers; you need to earn money from them. In what is commonly referred  to as the “rule of 40,” the sum of percentage growth and the FCF rate should equal 40 percent or higher. 8 Paul Roche and Sid Tandon, “ SaaS and the Rule of 40: Keys to the critical value creation metric ,” McKinsey, August 3, 2021.

Achieving strong FCF is in large part about optimizing the payback period—that is, how long does it take to recover your customer acquisition costs. This means acquiring new customers efficiently, retaining customers, and upselling and cross-selling to them. This is measured by net retention rate (NRR), 9 Net retention rate is a metric that shows how effective a company is at driving growth in its existing customer base while keeping the churn low. which requires a laser focus on customer success. Across sectors, companies with high NRRs demonstrate three common characteristics:

• They know their numbers. At the heart of customer success is a data-driven understanding of how customers obtain value from a specific product. Maximizing NRR is a game of inches, so leaders analyze the many drivers of growth and churn (upsell, contract cancellation, additional licenses, and so on) at a customer level and respond with targeted interventions (for example, offering bundles for additional “seats” as usage reaches contract limits).
• They set up a dedicated customer success function. A team that can work with customers to get maximum value from the product is particularly important in AEC, where customers are less digitally mature and solutions are less well established. For example, the largest AEC technology companies have customer success teams and run conferences and training for their users. One software company hired a retired construction contractor for its customer success function to better understand customer needs.
• They deliver customer success at low cost. Customer success does not have to mean dedicated (and expensive) customer support. It can often be delivered at lower cost by cultivating user communities and promoting the use of online tutorials, for example. One AEC tech company gained thousands of users on zero-marketing spend by leveraging its community forums and industry networks—effectively putting its own customers to work.

Build functional maturity as you scale

As software companies grow beyond the start-up and scale-up stages, growth rates slow, and FCF (and hence, valuation) is increasingly driven by operational efficiency. This typically comes down to optimizing NRR as well as marketing and sales spend (which can be 50 percent or more of the revenues of typical software companies). At-scale software companies in the top quartile for valuation typically exhibit the following characteristics 10 “SaaS and the Rule of 40,” 2021. :

As software companies grow beyond the start-up and scale-up stages, growth rates slow, and free cash flow (and hence, valuation) is increasingly driven by operational efficiency.

• Optimize marketing and sales spend. Leading software players allocate marketing and sales spend against future, not past, revenue opportunities to give high-growth accounts the biggest coverage. They also continuously segment customers, targeting lower-potential customers through web sales/e-commerce and inside sales while increasing spend on the highest-potential customers.
• Continuously optimize pricing and track impact. Leading players build customer business cases to link pricing to the value generated for customers. They also track the impact of pricing changes in near real time and optimize accordingly. Companies would also do well to make sure their payment terms are right. As one investor explained, AEC tech players often price based on a project or milestone. “This is not ARR, even though some may call it that. And because construction is often subject to delays, this means the risk attached to these revenue streams is very high, which puts off potential investors.”
• Lean on data and automate processes. Successful software companies leverage data, AI, and automated processes  across the business in a variety of ways, including identifying leads and proactively targeting cross-sell and upsell opportunities, leveraging usage information in pricing and product decisions, and assessing developer velocity .
• Strengthen the business-building muscle. Tech companies of every size often reach the tip of a growth curve without a market-ready venture or offering that can pick up the slack, so their growth dips. Leading players maintain momentum by launching net-new businesses more quickly. They incubate new businesses thoughtfully, with dedicated resourcing for product development and go to market.

Several tailwinds are powering growth in the AEC tech industry despite the near-term challenges of the economic slowdown. To capitalize on the investment opportunities and achieve efficient growth, investors and tech companies can learn from the most successful AEC tech companies and catch the wave in this exciting industry.

The authors wish to thank Daniele Di Mattia, Julien Gagnon, Josh Johnson, and Adam Singer for their contributions to this article.

This article was edited by Arshiya Khullar, an editor in the Gurugram office.

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The State of Sustainability in the Construction Industry

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Exponent construction consultants Keats Hua and Elif Erkal, Ph.D., have co-authored a research paper that surveys sustainability, governance, and reporting practices in the construction industry. Titled "Exploring the Landscape: Environmental, Social, and Governance (ESG) in the Construction Industry," their paper has been published at the American Society of Civil Engineers' Construction Institute & Construction Research Congress Joint Conference.

To gather information, the authors leveraged interviews with corporate leaders in large construction companies to outline best practices, challenges, disclosure topics, and opportunities in sustainability throughout the sector. The best practices discussed in these interviews included employing decentralized administrators in local office operations, early engagement with all stakeholders, and the use of the Embodied Carbon in Construction Calculator (EC3), among other innovative tools. The paper notes that academics "could develop this exploratory research further to suggest standardizations to ESG practices for industry-wide consistency, benchmarking, and improvement."

"Exploring the Landscape: Environmental, Social, and Governance (ESG) in the Construction Industry"

Read the full article  here .

From the publication: "This study will be beneficial to industry professionals to navigate the ESG landscape and benchmark against the exploratory baseline presented."

EPA Finalizes Ruling on 329 PFAS Chemicals

Oeko-tex reduces pfas limits for textiles & leather, epa finalizes pfas reporting and recordkeeping requirements, could clean hydrogen change your industry, clean hydrogen economy gets a boost from doe's h2hubs.

• CEN Communities
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PSIS 2023: Circular Technologies for the Construction industry - Report now available.

CEN and CENELEC, together with the European Commission’s Joint Research Centre (JRC), carry out an annual ‘foresight on standardization’ initiative called  Putting Science into Standards (PSIS) , with the 2023 Workshop focusing on Circular Technologies for the construction industry. The report of the workshop has just been published and can be downloaded from the European Commission's website here.

This report emphasizes the importance of standardization in promoting circular construction and the circular economy and discusses the need for future standardization and pre-normative research for circular construction in terminology, metrology, performance characterization, compatibility and operability assessments.

The report identifies several opportunities for synergies, such as collaboration between the New European Bauhaus and analyses the gap analysis carried out by CEN/TC 350 on circularity in the construction sector, emphasizing of overcoming cradle-to-grave construction frameworks. Strategies to bridge these gaps include enhancing standardization, collaboration and innovation.

The recommendations provided aim to guide future standardization activities, aligning with circular principles to drive industry competitiveness and environmental stewardship. Taking first steps towards a standardization roadmap, the study highlights specific areas that CEN/TC 350 may consider in their future work programme and suggests high priority topics based on discussions with stakeholders.

For more information, please consult the event page or contact [email protected].

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New Construction Mortgage Lending Rebounds

New home purchases bounced back in April after a March decline. First-time home buyers seeking FHA-insured financing were among the biggest segment of buyers.

WASHINGTON – Loan applications for the purchase of newly constructed homes rebounded strongly in April after a disappointing start to the spring home buying season, the Mortgage Bankers Association said.

Volume was up 22.1% on a year-over-year basis and it increased by 2% compared to March, the monthly Builder Application Survey reported. In April 2023, the annual gain was a mere 4.1% although the month-to-month increase then was 11%.

This also compared with an annual growth rate of just 6% in March. It makes 15 consecutive months of year-over-year improvement, noted Joel Kan, the MBA's deputy chief economist.

"New home purchase activity increased at a healthy pace in April 2024 after a slight pause in March," Kan said in a press release. "There continues to be healthy demand for new homes, given greater availability and other benefits over existing home purchases such as builder concessions and customization options."

The increase in activity occurred even as the average for the 30-year fixed rate mortgage rose by about 43 basis points during April to go back above 7%, according to data from Freddie Mac. Lender Price data posted as of noon on May 14 on the National Mortgage News website reported a 5 basis point decline from the previous day for the 30-year conforming FRM bringing that rate back under 7% to 6.974%.

In particular, the first-time home buyer segment was strong based on the number of applications seeking Federal Housing Administration-insured financing.

"The FHA share of applications [was] at 26.3% in April, higher than the survey average of 18% dating back to 2013," Kan said; however, it was a decline from a 26.4% share in March. "Our estimate of new home sales increased more than 13% to 699,000 units, the strongest pace in three months." That annual rate is seasonally adjusted.

The April estimate is an increase of 13.7% over March's pace of 615,000 units.

The MBA calculated 62,000 new home sales in April on an unadjusted basis, which is a 3.3% increase from 60,000 units in March.

Even though the FHA share grew, the average loan amount also increased on a month-to-month basis, to $405,490 in April from $405,000 during March.

Conventional loans had a 62.8% share in April, compared with 63% in March. Veterans Affairs mortgages increased their share to 10.5% from 10.4% one month prior, while the U.S. Department of Agriculture/Rural Housing Service maintained its 0.3% share.

(c) 2024 2022 Global Data Point. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

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Following annual growth of 9% in 2023, the growth of the Australian construction industry is expected to slow to 2% in real terms in 2024, owing to a decline in building permits, coupled with labour shortages, material supply constraints, and high construction costs.

According to the Australian Bureau of Statistics (ABS), the average number of people employed in the construction industry fell by 1.9% last year, falling from 1.27 million in 2022 to 1.24 in 2023. Additionally, according to the Australian Securities and Investments Commission (ASIC), companies filling for insolvency within the construction industry rose by 42% in 2023, increasing from 1,793 in 2022 to 2,546.

The construction industry is expected to record an average annual growth of 2.8% from 2025 to 2028, supported by investment in the housing, renewable energy, health, education, and manufacturing sectors. Growth will also be driven by investment as part of the National Road Safety Action Plan (2023-25), which outlines the steps that the federal, state, and territorial governments will undertake to decrease road accidents and casualties.

The plan focuses on nine key areas, one of which is planning and investment in infrastructure. In February 2024, the Australian government and Queensland government jointly announced a funding of AUD511.5 million ($332.8 million) for this initiative which will be used to deliver 71 projects for safety upgrades across Queensland.

Forecast-period growth in the industry will also be supported by the significant investment announced as part of several state government budgets. In its Financial Year (FY) 2023-24 (July 2023 to June 2024 Budget), the state government of Tasmania announced AUD2.2 billion ($1.4 billion) for the development of transport infrastructure over the next four years.

The Tasmanian government also plans to invest AUD12.1 billion ($7.9 billion) until 2027 to upgrade healthcare infrastructure in the state. Furthermore, the Tasmanian government plan to invest AUD1.5 billion ($976 million) in the construction of 10,000 new social and affordable homes by 2032. In February 2024, the Tasmanian government announced it plans to develop an additional 2,000 more houses by 2027.

• Historical (2019-2023) and forecast (2024-2028) valuations of the construction industry in Australia, featuring details of key growth drivers.
• Segmentation by sector (commercial, industrial, infrastructure, energy and utilities, institutional and residential) and by sub-sector
• Analysis of the mega-project pipeline, including breakdowns by development stage across all sectors, and projected spending on projects in the existing pipeline.
• Listings of major projects, in addition to details of leading contractors and consultants

Reasons to Buy

• Identify and evaluate market opportunities using the analyst's standardized valuation and forecasting methodologies.
• Assess market growth potential at a micro-level with over 600 time-series data forecasts.
• Understand the latest industry and market trends.
• Formulate and validate strategy using the analyst's critical and actionable insight.
• Assess business risks, including cost, regulatory and competitive pressures.
• Evaluate competitive risk and success factors.

Key Topics Covered:

1 Executive Summary

2 Construction Industry: At-a-Glance

3.1 Economic Performance

3.2 Political Environment and Policy

3.3 Demographics

3.4 Risk Profile

4 Construction Outlook

4.1 All Construction

• Latest news and developments
• Construction Projects Momentum Index

4.2 Commercial Construction

• Project analytics

4.3 Industrial Construction

4.4 Infrastructure Construction

4.5 Energy and Utilities Construction

4.6 Institutional Construction

4.7 Residential Construction

5 Construction Outlook - States and Territories

5.1 New South Wales

5.2 Victoria

5.3 Queensland

5.4 South Australia

5.5 Western Australia

5.6 Tasmania

5.7 Northern Territory

5.8 Australian Capital Territory

6 Key Industry Participants

6.1 Contractors

6.2 Consultants

7 Construction Market Data

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A quantitative study examining the effects of sleep quality on construction workers’ performance in the city of Jeddah, Saudi Arabia

• Original Article
• Open access
• Published: 14 May 2024

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• Ahmad Baghdadi   ORCID: orcid.org/0009-0009-1734-1390 1  

Poor sleep and related sleep disorders have been linked to subpar performance in sectors like health and education. Such sleep issues in the workforce negatively affect individual and organisational productivity. Despite this, the high-stress environment of the construction sector has been largely overlooked. This study delves into the role of sleep in construction field management and human resource practices, examining how a better understanding of workers' sleep patterns could enhance job performance. The research involved an online survey of 119 construction workers in the city of Jeddah in Saudi Arabia, focusing on their sleep duration and its impact on job performance, with data analysis conducted using SPSS software. The findings indicate that inadequate sleep influenced by factors such as dietary habits is significantly related to poor performance. The majority of workers are affected by poor sleep quality. The study suggests that construction management should implement health awareness campaigns to improve workers' responsiveness and awareness regarding sleep. It emphasises the need for management to develop strategies to increase sleep awareness and education in the construction industry, aiming to improve overall job performance.

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1 Introduction

The construction sector offers a significant platform for establishing sleep quality impacts among workers. It requires both physical energy and emotional concentration to perform. Thus, any lapse in sleep quality can disrupt the performance and engagement levels among the individual workers or their respective teams [ 1 ]. Construction workers experience the challenges of sleep deprivation, owing to the nature of their workplace and the responsibilities expected of them. This study explores the relevance or impacts of quality sleep on construction workers' performance and engagement levels in the city of Jeddah, Saudi Arabia. Through the assessment of the research on related subjects, it is evident that the construction sector is briefly explored. There needs to be more in the perspective of construction field management on how leadership can improve performance by targeting the aspects of quality sleep. Therefore, this study seeks to explore the components of sleep science, its relevance, and its significance in enhancing the performances of construction field workers. An ideal literature review reveals the contemporary issues, research gaps, implications and future studies that can be bridged to achieve the core expectations and goals. Achieving the objectives requires critically assessing past scholarly views, including theoretical frameworks and the sleep science that connect the variables.

Thus, this study aims to survey construction workers in the city of Jeddah, Saudi Arabia, to understand the impact of sleep quality on their performance. Thus, the purpose is to correlate sleep quality to the performances of the construction sector workers in light of whether they experience sleep deprivation or the right quality and the interventions the management can undertake. Specifically, this is an online survey of male construction workers to assess their sleep deprivation situation, which enables policy shift and management approaches towards improving performances. Similar studies have been conducted in the health, education, and related sectors to underscore the significance of ample and quality sleep on the performance of the employees. However, the main research question is: “ What are the specific impacts of sleep quality on the performance of construction workers in Jeddah, Saudi Arabia? ” Other questions include:

What are the specific activities, addictions, and patterns in your lifestyle or behaviour that contribute to sleep deprivation?

Are you aware of the impacts of quality sleep on your workplace performance? Does quality sleep matter to you at the workplace?

What recommendations can you give management to ensure policy change and a shift in management to address sleep deprivation among employees?

2 Literature review

Correlating sleep deprivation or quality to the performance and output of the workforce has been studied in the past, especially in the health and education sectors. In these areas, the primary motivation has been the performance of healthcare providers and students when subjected to sleep deprivation or inadequate sleep. Thus, a range of literature is available that offers background information on how this research can be contextualised, including the research gaps to be addressed through the execution of this study. Therefore, relevant literature that connects to the variables is researched through suitable databases, libraries, and sites that provide the relevant information, patterns, trends, and contemporaries for achieving the expected outcomes. The expectation is that these studies can help give the correct information, address the gap, and help with discussion regarding the impacts of sleep deprivation on the performance of construction sector workers.

2.1 Sleep deprivation and performances

Sleep deprivation is an expanding problem affecting general workers and construction workers. Sleep deprivation affects a worker's alertness, attention, and other cognitive functions. Nearly 93% of Indians are sleep-deprived, 58% of the people believe that their work is affected due to lack of sleep, and 87% of Indians accept that their health is affected due to lack of sleep. In the survey, the researcher found that 70% of college workers are affected by sleep deprivation, particularly chronic sleep deprivation, which has more negative consequences. However, some studies explored the subject of sleep deprivation in the context of establishing the risk factors or the behavioural patterns that cause it. For instance, sleep deprivation includes alcohol consumption and food intake as a worldwide problem, as evident in the study on college workers [ 2 ].

Signs and symptoms of sleep deprivation are often manifested in the workplace. For instance, the imminent results of sleep deprivation are biased feelings of fatigue [ 3 ]. There are connections between these symptoms and poor performance, based on the science of sleep, which is explored in many studies. For instance, a comparative analysis of the research findings in [ 4 , 5 ] shows the similarities in the context of alcohol consumption and how they impact the concentration levels among workers and create sleep deprivation. The two authors appreciate that alcoholism and substance and drug use are indeed risk factors and have the relevant symptoms to ascertain the claims. However, authors in [ 6 ] prioritised the behaviours such as taking stimulants to ensure people stay awake.

Sleep quality is directly correlated to the performances and well-being of workers, irrespective of their sectorial affiliations [ 7 ]. For instance, studies conducted in China and South Korea established that about 30% and 63% of the construction workers in these countries struggle with sleep quality [ 7 ]. Besides, the impacts of these trends on the scope of sleep routines, including the higher chances of workplace injuries and under-performances, are correlated. Work-related juries and possible fatalities are attributed to the poor or inadequate sleep quality that characterises workers in the construction sector. Similarly, construction workers and the relationship between sleep quality and their performances can be connected to their mental, emotional, and behavioural routines. Critical components of such studies demonstrate that construction workers who experience low or poor sleep quality are more likely to experience cognitive behaviour and rational abilities challenges resulting from continued sleep deprivation [ 8 ]. These outcomes underline the holistic impacts of sleep quality on performance and the health and wellness of the construction workers, which translate to their commitment and output.

2.2 Theoretical framework

This study is anchored on the significance of ample and quality sleep on workers' performance. Thus, sleep science is a crucial part of the study when exploring the available literature. For instance, Oswald's Restoration Theory of Sleep underlines the significance of getting the right amount of sleep in the workforce. This individual approach is widely applied in various sectors to underline the need for the consciousness of sleep routines and the science and studies that support the assumptions. For instance, Adeyanju explored the relevance of Oswald's theoretical framework in ascertaining students' academic performance [ 9 ]. The author used the theory's core tenets and characteristics, including that sleep is crucial for restoring the mind, body, and physical and emotional wellness. Sleep serves as a reset session, hence refreshing and restarting the mind to achieve the expected goals and objectives of learning and performance [ 9 ]. Moreover, Himashree et al. [ 10 ] correlated sleep and performance to understand the trends and how the workers are impacted [ 10 ]. The outcomes included a direct correlation, in which those with sleep deprivation showed little interest, physical synergy, and mental fatigue related to the loss of psychological capital to perform.

Restoration theory underlines the key activities individuals should take in a personal capacity to ensure optimal sleep routines. Oswald's view was that any disruption of the restoration process could have overarching mental and emotional health implications on the workers, impacting their engagement levels and performances [ 9 ]. Oswald demonstrated that disruptions to the restoration process when sleeping could have negative implications, including interference with people's ability to sleep, workers becoming more impulsive and emotional in decisions and behaviours, and having a health risk hazard as part of this strategic failure [ 10 ]. Oswald's view of sleep forms an integral part of this study as it explores how the disruptions to the restorative roles of sleep can impact the holistic nature of humans and their ultimate performances in the workplace.

2.3 Sleep deprivation and health risks

Poor sleep quality is a risk factor for mental fatigue. Studies have connected these variables to establish how inadequate sleep leads to low daytime job performance [ 11 ]. Such studies demonstrate the significance of quality sleep in daytime performances, including alertness, memory, learning, critical thinking, and effectiveness in task execution. A secondary data analysis in [ 12 ] demonstrates the factors impacting sleep quality among construction workers and how they generally lead to low performance, commitment, and motivation in their daytime commitments. Other factors explored include occupational injuries, decline in job competencies, and poor intergroup and team dynamics to accomplish tasks. This is because the affected workforce uses specific and personal methods to address the sleepiness they experience. These studies were evident in the findings across Southern India, which demonstrated the severity of inadequate sleep in the construction sector and their implications on the workforce [ 1 ]. As mentioned in other studies, quality sleep leads to higher employee self-efficacy, which translates into confidence, commitment, and performance. These factors interrelate to achieve the expected results and outcomes that directly impact the employees' commitment and the possible solutions for the workforce.

Sleep deprivation is a serious health risk factor that cuts across many sectors and areas of wellness. In the context of performances, some of the risk factors that lead to sleep deprivation and the low-quality trends beyond optimal are excessive alcohol and drug intakes, which continue to hurt the concentration and physical and mental abilities of the employees. These elements make it challenging for the workforce to gain the right mindset and physical abilities to complete construction tasks [ 4 ]. Besides, the nature of the construction workplace, including associated noise and disturbances from machine operations, can impact mental peace, which leads to sleep deprivation. According to a study on this subject matter among college workers in China, the devastating impacts of the sound environment in the construction fields can deter achieving proper sleep routines [ 2 ].

In some studies, sleep deprivation is associated with severe instances of worker frustration, limitations, and absenteeism [ 13 ]. These research works significantly impact the understanding of sleep quality and how they align with commitment and performance. Some studies have also explored the impact of overtime work routines on standard sleep patterns. For instance, Parkes' article established the implications of the overtime work model among offshore day workers, including those having sleep disorders that have long-term impacts [ 14 ]. The findings demonstrate the challenges in adjusting to the overtime work routines for either day or night-shift employees and how the administrators can address the implications on the employees' performances.

3 Methodology

Researching sleep and its implications in construction field management requires assessing workers' responsiveness to tasks. This research employs an online descriptive survey method to collect data on sleep deprivation or the quality of workers' performance in construction. Previous applications in similar aspects of the sleep domain and the project management or health contexts inform the choice and rationale for this method.

In this context, the online descriptive survey methodology is crucial in correlating sleep patterns and quality to the workers' performance or output in construction projects. This is relevant for project management and human resources to understand how to design training and awareness routines for employees to improve their sleep. In this regard, the construction workers within the city of Jeddah are sampled using stratified random sampling. They participated in this online survey to assess their responses to the correlation between the two variables. These methods are consistent and help assess the correlation based on the behaviour and responses of the construction workers.

3.1 Questionnaire and sample size

The data collected from this survey contains six sections, which the participants fill in. The initial part of the survey gathers basic respondent details such as gender, location, and age to validate the study's credibility. The second part collects demographic data on trends, behaviours, and personal characteristics, including height, weight, and lifestyle habits, aiding in categorising participants for sleep disorder research. The third section examines socio-demographic factors affecting bedtime, including time spent on social media and online activities. The fourth section queries educational background to assess awareness of sleep's impact. The fifth section probes health issues, including insomnia and mental and physical health status. Finally, the sixth section explores respondents' understanding of sleep quality, patterns, and quantity to identify trends.

These are meant to include as much reliable information as possible for the qualitative and quantitative analysis. The expectation is that the data collected directly answers the question of the sleep routines and performance of the construction workers at their sites based on the project management analytics and metrics.

3.2 Survey details and participants

The study was conducted in 2023 in Jeddah, Saudi Arabia. A stratified random sampling method was used to ensure that only the eligible participants were selected. This included the construction workers in the identified site, who were male members of this workforce. The rationale for choosing this sampling method is to ensure that only the eligible participants are selected and that the workers are included across age, gender, related variables and stratification elements. A total of 119 male participants working at the identified site were selected. The researcher then distributed the forms through the online platforms. The recruitment process of the participants included approaching their workplace, which included the human resource department for voluntary participation.

Consequently, the willing participants were informed, and their emails were given for the engagement. Despite the progressive and effective engagement with the employers, trust was challenged, especially with the job emails they considered private. However, this was a voluntary participation process, and upon explanation of the reasons for the job email, it was possible to convince the 119 to participate voluntarily.

The data is collected through the survey questionnaires that are administered online to enhance the efficiency of reaching all the participants. Besides, it gives them the flexibility of taking the study within their comfort before sending it back. The collected primary data across the six questionnaire sections are analysed through logistics regression to link sleep deprivation and construction worker performance outcomes. Besides, the socio-economic lines are used as the parameters of sleep that improve their responsiveness and suitability in understanding the outcomes. These methods are justified within the context of online surveys and how they apply to this study that investigates sleep patterns and construction worker performances. Significant themes are identified from the patterns of the responses, including how the mean, median, and regressions are contextualised to make sense of the variables and correlation.

Ethical considerations, including consent, voluntary participation, practical elaboration and explanation of the scope and methodologies of the study, and privacy and confidentiality elements are considered for this study. Moreover, the data collected from the participants were secured, especially as they were stored in the personal computer using unique passwords and access keys. Besides, an assurance of not using the responses for any other purpose rather than the study and deleting the emails after the completion was implemented. The data collection process, including filling and delivering the survey questionnaire, responded to the needs of the ethical considerations, including safety, privacy, and security.

4 Results and findings

4.1 data analysis.

This research aimed to investigate the undulations of construction workers' performance due to sleep deprivation or varying elements of sleep routines. Besides, the study sought the risk factors that impact sleep, especially among construction workers. Consequently, this research collected primary data from the participants, including those aligned to critical variables. Data analysis was carried out on demographic, socio-demographic, and sleep data. The statistical analysis used a statistical package for the social science software. Thus, the study employed SPSS (Statistical Package for the Social Sciences) based on its effectiveness as a software for social science and strategic statistical analysis methods. Consequently, the choice is based on the convenience of the tool in advancing data management, performing analysis, and improving data visualisation for comparative review.

The statistical analysis enables the identification of the relevant themes that connect the two variables, sleep deprivation and the performance of the construction workers. The statistical analysis began with descriptive analysis. All the regressions were started with demographic data and then gradually added up with socio-demographic data and sleeping problems before exams. The diversity of approaches employed in this study demonstrates the specificity of the subject matter in correlating the study's variables to understand performance and other aspects of construction worker's engagement.

4.2 Descriptive statistics

Table 1 shows the descriptive results of age and time spent on social media. This smoking habit is considered as a baseline for the results. The regression technique is used to identify the link between sleep deprivation and worker performance. The co-relation technique was used before regression analysis to filter the factors, as shown in Fig.  1 . The binary logistic regression was carried out in this study to identify the specific relationship between two variables. The descriptive statistics in Table  1 demonstrate the essential aspects, including the respondents' age, behaviour, browsing before sleeping routines, missing the workplace, substances use such as smoking, social media, and stress. The data collected are analysed in the context of statistics, standard error, and related contexts to get the right co-efficient for decision-making routines on sleep and construction workers' performances. These are represented in the statistical components, including the mean, standard deviation, and variance.

Relation between food intake and sleep timing

4.3 Regression analysis results

Table 2 represents the constructed demographic variables. The comparison between sleep factors and workers' performance includes coefficients, standard errors, Wald statistics, and degrees of freedom for the factors filtered in the co-relation technique. Where B  = constant, S.E  = standard error, W  = Wald Statistics, p  = Significance (P < 0.05). Table 2 summarises these outcomes to showcase the patterns, findings, and responses in the context of demographic variables applied in the study. These include age, gender, height, weight, smoking, and food intake time. These variables help in understanding the correlation between sleep routines and the performance of employees, especially in areas considered deprived.

Food intake is numbered in binary logistic regression. Figure  1 represents the relation between food intake and sleep: S1—food intake timing, S2 —sleeping time. S1 is coded as [(1) before 8 pm, (2) 8 pm–9 pm, (3) 9 pm–10 pm], and S2 as [(1) 4h–5h, (2) 6h–7h, (3) > 8h]. Table 3 shows that sleep deprivation was associated with worker outcomes. It also demonstrates the sleep deprivation variables, which inform crucial determinants of sleep deprivation as used in the study. However, Fig.  1 showcases the respondents' views on food intake time and sleeping routines. This is relevant in how variables relate to eating habits and their impacts on sleep time.

5 Discussion

The research findings and the literature review attempt to correlate sleep deprivation to the worker's performance in construction projects. The primary motivation is that this information is crucial for the project managers and construction personnel administrators to inform and influence the workers to adopt healthy sleep patterns. In this regard, the findings demonstrate the consistency with most of the literature reviewed in this study to establish the patterns. For instance, the descriptive statistics in Table  1 indicate the investigated variables to showcase the correlation. Consequently, the participant's age, behaviour, browsing before sleep patterns, missed workplace, smoking, social media, and stress are all responsible for an employee's performance. Generally, those with sleep challenges or deprivation tend to have negative connotations that align with their state of physical, mental, and emotional health. From the results, the study established that improper food intake and social media networking, impact construction workers' performances. These are the risk factors for creating the right environment for understanding sleep routines and their impacts on performance [ 15 ]. These results demonstrate the factors that can lead to sleep deprivation among construction workers, with the participants showcasing their implications on sleep quality.

5.1 Risk factors to sleep deprivation among workers

The findings highlight the impacts of issues with mental and emotional health risk factors, including substance use such as smoking, browsing and social media activities, and other patterns. Table 1 indicates the descriptive statistics on the key variables and the coefficient values on the implications of these aspects regarding the standard deviation, variance, and mean for each variable. Ideally, people's sleep challenges emerge from the behavioural patterns mentioned here, which hinder their sleep quality. This result underscores the increased sleep health promotion patterns that most projects and institutions use in their management practices to optimise the performances of their employees [ 16 ]. The primary motivation for using these aspects is the high illiteracy of the risk factors that impact quality sleep among the employees. Besides, Oswald's Restoration theory of sleep underscores its significance, informing the project management best practices [ 17 ]. The findings in Table  1 showcase statistical coefficients and their values that connect these variables and how the critical tenets of sleep theories can improve awareness and knowledge among construction workers. Similarly, the theoretical frameworks and the necessity for improving the rationale for knowledge and the significance of sleep are embedded here [ 10 ].

In the era of social media, online gaming, and other addictive mobile and digital apps, most people spend large chunks of their time engaged actively in these entertaining products. Consequently, most of them play till midnight or beyond, establishing the addictive nature of social media use. Thus, the socio-demographic variables indicate that most participants cited that social media use takes their time for sleeping, resulting in deprivation. These are also indicated in Table  3 , showing the impacts of social media use and related activities such as online gaming. These findings are unsurprising in the context of the literature reviewed on the subject. Sleep quality versus the quality of life domains has been studied, and these aspects are evident, including how the higher-education workers respond to these dynamics [ 18 ]. Only a tiny segment of the participants (P < 0.05) demonstrates the implications of social media use, mobile phones, and gaming as not impacting their lives and sleep routines. However, the construction human and personnel management team must develop the right educational tools to give the employees the right and necessary awareness of how their social media use at home or work might impact their sleep and restoration phases.

5.2 Behavioural and lifestyle patterns and their implications to sleep deprivation

In the context of binary logistics regression, Fig.  1 demonstrates how eating patterns can lead to sleeping challenges and the eventual performance implications. The primary purpose of this question on diet and eating habits and routines is to establish the correlation, including whether it impacts sleeping time and quality. For instance, the food intake timing can be early or late, which gives varying time to responsiveness and suitability. The correlation in these variables demonstrates that participants could take their food before 8 pm, 8–9 pm, or 9–10 pm, while S2 includes sleeping for 4–5 h, 6–7 h, or more than 8 h. These findings, as evident in Fig.  1 , demonstrate that the food intake timing, especially those who take their food late at night, have less sleep and are thus deprived. These aspects are further explored in assessing sleep deprivation in the context of curriculum exam performances and outcomes in Indian society [ 19 ]. The results show the implications of eating routines and timing of the workers in the construction sector.

The human resource management practices in the construction sector should devise a mechanism for monitoring the sleep patterns among the workers. This will help create the learning manuals and training guides to eradicate the risk factors, including the sleeping routines and associated outcomes. Specifically, Fig.  1 shows the implications of late eating patterns and engaging in disruptive activities such as social media use. Thus, despite the presence of workers or lack of absenteeism, they still show the aspects of daytime sleepiness, which hurt their engagement, concentration, and participation [ 20 ]. Performances are brain-based. Thus, any factor that impedes these aspects can easily ruin the performance of the construction workers in their respective responsibilities. The labour force in the present situation is often submerged in disruptive behaviours, especially the youths, which limits their productivity. This study demonstrates these factors' alignment with long-term sleepiness and implications [ 21 ]. The age, gender, and experience are crucial in defining their sleep routines and the understanding of the risk factors that characterise such situations. They are anticipated to have the adaptive mechanisms of ample and quality time that freshens their minds before they report to their respective workplaces.

5.3 Workplace environment as a risk to quality sleep

The nature of the workplace can impact sleep. Typically, operating the machines in construction work and the risk involved can be demanding and exhausting, which subjects the employees to being tired even with the available sleep time. Despite the evident significance of technology in improving workers' performances, there can be impediments. It takes time to learn, while the addictive trends of some apps, including mobile phones, can impact youthful employees. These components lead to sleep disorders and deprivation, while people tend to align with the technological needs and innovations in their areas. These include operating the machines and having safety patterns, which can impact the time found for resting [ 21 ]. The expectation is that the construction workers are impacted by the technological exposure that they have, their eating habits and patterns, and substances use such as smoking that directly impact their sleep times and cause deprivation [ 22 ].

5.4 Impacts of sleep and interventions by individual employs to overcome sleepiness

The findings show disparities in the appreciation of sleeping risk factors that impact individual work routines. Thus, most people appreciate the presence of such risk factors differently, calling for standardised mechanisms for human resource practitioners in the construction sector to embrace. There are varying degrees of alertness, woke, mood swings, and related manifestations of sleep disorder that different employees experience, which underline the need to use practical solutions. The analytics shown in Table  3 show these differences, showing the need for the stakeholders to have the right metrics and approaches to control the manifestation of sleep disorder in the workers and how it impacts their performances. These indicate the glaring challenges in having a uniform method of appreciating the presence of deprivation as a performance hindrance factor and developing an organisational level or sectorial approach to overcoming the outcomes. Dong and Zhang [ 23 ] defines these issues in the context of how each participant had their approaches to appreciating sleep disorders, even when working in the same sector or industry.

6 Conclusion and recommendations

This study primarily investigates the relationship between sleep deprivation and the performance of construction sector workers in Jeddah, Saudi Arabia. Utilising a sample of 119 construction workers, the study employs. Participants were surveyed online and divided into five categories to collect comprehensive data regarding their sleep patterns and their impact on work performance. This method aligns with established research standards and policies, ensuring the study's conclusions are robust and reliable. The study provides a comprehensive analysis of the impact of sleep quality on the performance of construction workers in Jeddah, Saudi Arabia. The main findings from the research indicate a significant correlation between poor sleep quality and decreased job performance among construction workers. The data analysis, particularly through binary logistic regression, highlighted specific lifestyle and behavioural patterns that contribute to sleep deprivation, such as irregular dietary habits, excessive use of social media, and engagement in shift work. These factors not only disrupt sleep patterns but also affect the workers' daily functioning and safety on the job site. The results underscore the critical need for targeted interventions that address these modifiable risk factors to enhance sleep quality among construction workers. The findings confirm a clear correlation between sleep deprivation and reduced performance among construction workers. The study underscores the importance of management strategies that assess and educate workers on optimising sleep routines to enhance overall job performance. Future research should focus on developing and implementing these management strategies effectively.

The research also delves into how personal behaviours, such as excessive engagement with social media and online gaming, can adversely affect sleep patterns. Management often unrecognises these factors, but they significantly affect worker performance. The study's results are significant for the construction sector's human resource management (HRM). They provide insights into how HRM can integrate sleep consciousness into their practices, enhancing worker performance through better sleep habits. Thus, recommendations can be applied to ensure that the study's main aspects and implications are introduced at the construction sector sites to achieve the expected outcomes, come as follows:

Improving sleep awareness among employees

Most employees are victims of their behavioural and lifestyle routines, which subject them to sleeping disorders without their awareness. This lack of appreciation for the significance of sleep is a significant risk factor for their performance, as established in the study's findings. Consequently, management should devise effective mechanisms that create a dedicated learning niche for the employees. This includes training them on the core aspects of sleep awareness and consciousness, enhancing their overall well-being and productivity.

Promote personal behaviour changes towards sleep quality

These elements directly impact the employees' performances, yet it is often considered a private matter whether they sleep late or early. Thus, despite its controversial appeal, this recommendation seeks to identify the individual challenges among the workforce and enforce the behavioural or lifestyle changes that will make them appreciate the outcomes. By addressing these personal habits, the initiative aims to enhance overall sleep quality and improve work performance and health.

Implementing regular health and safety audits

Regular health and safety audits should be conducted to enhance workplace productivity further and ensure the health and safety of construction workers. These audits will help identify potential hazards that could lead to accidents or exacerbate sleep deprivation issues among workers. By systematically assessing the work environment and practices, management can implement necessary changes to mitigate risks. This proactive approach ensures compliance with safety regulations and demonstrates a commitment to worker welfare, which can boost morale and productivity.

Development of a comprehensive wellness program

Another recommendation is developing and implementing a comprehensive wellness program focusing on sleep health. This program should offer resources and support for various aspects of health, including mental health, physical fitness, nutritional advice, and sleep education. Workshops and seminars can be organised to educate workers on the importance of maintaining a healthy lifestyle and how it impacts their work performance. Regular health screenings can also help detect any underlying issues affecting sleep, such as sleep apnea or chronic stress. By investing in employees' overall well-being, companies can improve productivity and reduce absenteeism and turnover rates.

6.1 Limitations and recommendations for future research

The study's main limitation is using male-only participants, creating a discriminative framework. A men-only survey gives insights from their perspective in an industry with female workers and administrators. These limitations can adversely affect the study's generalisation and its long-term implications. The reason behind the selection of male workers is that most of the construction in Saudi Arabia are men. This is particularly true for the projects selected for this study. However, future studies should address the roles of HRM in influencing sleep consciousness and awareness through organisational learning to impact performances. This should be a priority area for the construction work administrators to ensure they inform and educate the workers on the various aspects of sleep science and its importance.

Availability of data and materials

All data and materials are available as required.

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Baghdadi, A. A quantitative study examining the effects of sleep quality on construction workers’ performance in the city of Jeddah, Saudi Arabia. J. Umm Al-Qura Univ. Eng.Archit. (2024). https://doi.org/10.1007/s43995-024-00065-1

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Received : 19 April 2024

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Published : 14 May 2024

DOI : https://doi.org/10.1007/s43995-024-00065-1

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1993 how the construction company remstroy was created   the year 1993 was a period when a lot of construction companies, which had been working successfully during the soviet times and had rich staff capacity, were forced to cease their activity for various reasons. a lot of capable specialists either had to look for another job or change their field. but there were also those who were willing to realise their potential in the field of construction in accordance with the received degree and the experience they had accumulated. thus, in 1993 in elektrostal (moscow oblast) a group of specialists and people sharing each other’s ideas, who had enormous educational background and the highest degree in architecture, organized and registered ooo firm erg which began its rapid development and successful work, offering its service both on the construction market and other areas. 2000 industrial construction is the main area   seven years of successful work have shown that combining different types of activities in the same company is not always convenient. and in the year 2000 the founders of ooo firm erg decided to create and register a monoprofile construction company ooo remstroy construction company. industrial construction was chosen as the priority area. it was in this area that the directors of ooo sk remstroy began their working life and grew as specialists. in order to achieve the set goal, they selected a mobile team of professionals in the field of industrial construction, which allows us to cope with the tasks assigned to ooo sk remstroy throughout russia and the near abroad. 2010 manufacturing of metal structures   we possess modern equipment that allows us to carry out the entire cycle of works on the manufacture of metal structures of any complexity without assistance. designing – production – installation of metal structures. a staff of professionals and well-coordinated interaction of the departments let us carry out the work as soon as possible and in accordance with all customer’s requirements.” extract from the list of members of self-regulatory organizations, construction.

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