kfc business plan

Business Plan For Kfc

Congratulations on taking the first step in creating a business plan for kfc. This is an essential step towards entrepreneurial success and a well-crafted business plan will provide a solid foundation for your business venture!

Whether you're a budding entrepreneur with a brilliant idea or a seasoned business owner looking to expand, a thoughtfully constructed business plan will help you plan and navigate towards business prosperity.

In this comprehensive guide, we will walk you through the essential elements of creating a business plan for kfc that captures your vision as well as attracting investors, partners, and customers alike. From defining your mission and identifying your target market to formulating financial projections and developing a robust marketing strategy, our aim is to empower you with the knowledge and tools needed to turn your aspirations into a reality.

So whether you're just starting out or you're looking to revamp your existing business plan, read on for everything you need to know.

Why is a business plan important?

A business plan will help you think about your kfc business like you’ve never done before. This thinking will help you clarify important elements like your long-term goals and objectives. You can then work backwards from your goals to develop strategies and marketing campaigns to help make these objectives a reality.

A business plan will also help you think about your customers in great detail. You will be able to understand their wants and needs, where they hang out, and exactly how you will target them. This clarity will enable you to focus on developing the products or services they want.

Finally, if you are seeking outside capital such as investment or a bank loan, a well-thought-out business plan will show them you are serious about your business and you have developed a clear and thorough plan of action to achieve success.

A Business Plan For Kfc - The Key Parts

The executive summary, your company description, market analysis, products and services.

• Marketing Strategy
• Operational Plan
• Financial Projections

Risk Analysis

• Funding Request and Use of Funds (if applicable)
• Additional Information

An executive summary of your business plan for kfc is a brief overview of your business plan.

This is the first thing that potential investors or lenders will see, so it is crucial that you make a good impression. Keep this section short and highlight the key points of your plan.

What should an executive summary include?

• Overview of the Business
• Mission Statement
• Key Objectives
• Summary of Products/Services
• Financial Highlights and Funding Requirements (if applicable)

Remember potential investors don’t always have huge amounts of time to read your document so make sure that you condense the critical information, enabling the reader to make quick and well-informed judgments. Tips for the Executive Summary

Wait until you’ve written the whole business plan and then come back and complete the executive summary. This way you will know your business plan for kfc inside and out so you can highlight the key elements of the document. Remember the Executive Summary will shape the reader's initial perception of the business and whether they continue reading the document.

If you are looking for any tips on how to improve any section of your business plan, check out our Learning Zone , which has several in-depth guides on each section of the business plan.

The Company Description section of your kfc business plan is crucial as it offers a comprehensive overview of your business. This section provides essential information about your company's history, mission, vision, legal structure, location, and key milestones. It allows readers to gain a clear understanding of your company's fundamental characteristics and the context in which it operates.

When crafting your company description, make sure to include the following key elements:

• Business Name and Legal Structure: Clearly state the legal name of the company and its legal structure.
• Business History: Provide a brief overview of how the business came into existence. Highlight key milestones or events that shaped the company's growth and development.
• Mission and Vision Statements: Present the company's mission statement, which outlines its purpose and primary goals. Additionally, share the vision statement, which describes the long-term vision and objectives for your business.
• Products and Services: Briefly explain the products or services your business offers, emphasising their unique selling points and how they address customer needs.
• Competitive Advantages: Clearly state the competitive advantages that differentiate your business from others in the market. This could include unique features, patents, proprietary technology, or a strong brand presence.
• Location and Facilities: Provide details about the physical location of your business and any facilities required to operate successfully.

Tips for writing the company description section:

• Interweave storytelling into the company's history, tell the reader about your passion for the business and the journey you’ve been on to get to this point.
• Include strong visuals and infographics.
• Avoid jargon and keep the writing style clear and concise.
• Focus on your company's unique selling point (USP) and how that makes you stand out in the marketplace.
• Back up this information with customer testimonials if possible.

The market analysis section of your kfc business plan is essential for understanding the competitive landscape and the overall business environment. It is crucial to execute this section effectively as it demonstrates your in-depth knowledge of the market dynamics. This process will enable you, as an entrepreneur, to identify opportunities, mitigate risks, and develop strategies for success.

To conduct a good market analysis, it is important to have a deep understanding of the industry you are operating in. This information will help you make informed decisions about your product or service offerings, marketing strategies, and pricing.

Key elements to include in your market analysis section:

• Industry Overview: Provide a general overview of your industry. Describe the industry's size, growth rate, major players, and key trends. Include relevant statistics and data to support your claims.
• Target Market and Customer Segmentation: Clearly define your target market and outline the specific customer segments you aim to serve. Identify the needs, preferences, and behaviours of each segment.
• Competitor Analysis: Identify direct and indirect competitors in the market. Analyse their strengths, weaknesses, market share, and strategies. Highlight areas where your business differentiates itself from competitors.
• Market Trends and Opportunities: Explore current and future trends in the industry and market. Assess how these trends can impact your business positively and identify potential opportunities for growth.
• SWOT Analysis (optional): Consider including a SWOT analysis specific to your market. This can help you understand your business's strengths, weaknesses, opportunities, and threats in the context of the market.

How to nail the market analysis section?

• Differentiation: Focus on highlighting how your business differentiates itself from competitors, really try to drum home this point.
• Market Surveys or Interviews: Adding surveys or interviews and adding the key findings and quotes in the Market Analysis to support your claims will help reinforce the plans in your document.
• Competitive Matrix: a competitive matrix visually comparing your business against key competitors based on factors such as price, features, and customer service. This matrix is a great visual method highlighting your competitive advantages.
• Emerging Technologies or Trends: Identifying potential disruptions and how your company is prepared for them shows a great understanding of market dynamics and trends.

Looking for more inspiration on how to make your market analysis section even better, then check out our in-depth business market analysis guide.

In this section, we will highlight the core products and services that make your kfc business unique and valuable. It is essential to showcase what sets you apart from the competition and why your offerings are exceptional. This information is especially important for potential investors, partners, and customers who are keen to understand what sets your business apart in the market.

When describing your products and services ensure you include the following information:

• Description of Products/Services: Provide a clear and concise description of each product or service your business offers. Explain their primary function and how they address customer needs.
• Unique Selling Proposition (USP): Highlight the unique features or benefits that make your products or services stand out from competitors. Clearly state why customers should choose your offerings over alternatives.
• Product/Service Life Cycle: Describe where each product or service stands in its life cycle (e.g., introduction, growth, maturity, decline) and outline plans for updates or new offerings in the future.
• Intellectual Property (if applicable): If your business has any intellectual property (e.g., patents, trademarks, copyrights) related to your products or services, mention them in this section.

Extra elements to make this section stand out:

• Customer Use Cases: Present real-life customer use cases or success stories that illustrate how your products or services have solved specific problems for customers. Use compelling narratives to engage readers.
• Product Roadmap: If applicable, include a product roadmap that outlines future updates, enhancements, or new offerings. This showcases your business's commitment to innovation and continuous improvement.
• Quality and Testing Standards: Discuss the quality standards your business adheres to and any testing processes you conduct to ensure the reliability and performance of your offerings.
• Pricing Strategy: Integrate your pricing strategy into this section. Explain how you've determined the pricing of your products or services, considering factors like production costs, competition, and value to customers.
• Environmental and Social Impact: If your products or services have positive environmental or social implications, highlight them in this section. Increasingly, customers appreciate businesses that contribute positively to society.

The Marketing Strategy Section

Key Information to Include Within the Marketing Strategy Section:

• Marketing Goals and Objectives: Clearly state the marketing goals you aim to achieve. Focus on how you will increase brand awareness and drive customer conversions or leads.
• Target Market Strategy: Describe the specific strategies you will use to reach and engage with your target customers. This could involve digital marketing, traditional advertising, or other channels.
• Pricing Strategy: Explain how your pricing will attract the target market and how it compares to competitors' pricing.
• Promotion and Advertising Plan: Outline the promotional activities and advertising campaigns you plan to execute. Include details about social media marketing, content marketing, email campaigns, and other promotional tactics.
• Sales Strategy: Describe your sales process and how you plan to convert leads into paying customers. Mention any sales team structure and their responsibilities if applicable.
• Customer Relationship Management (CRM) Approach: Discuss how you intend to build and maintain strong relationships with your customers to encourage repeat business and loyalty.

Getting Creative with the Market Strategy Section

• Create a visual marketing timeline.
• Outline influencer or brand ambassador partnerships if applicable.
• Detail key metrics and KPIs.

By infusing creativity and innovative marketing ideas with sound fundamental marketing, you can really make this section stand out and impress potential investors and partners.

The Operation Plan Section

While marketing activities may seem more exciting, operational planning is essential for the success of your kfc business. This section focuses on the day-to-day operations and internal processes that drive your business forward. By providing a comprehensive roadmap of your resources, workflows, and procedures, you can instill confidence in potential investors that your business is well-equipped for growth.

Here are some key items to include in your operational plan:

• Organisational Structure: Describe the organisational structure of the company, including key roles and responsibilities.
• Key Personnel and Team: Introduce key team members and their qualifications. Highlight how their expertise contributes to the success of the business.
• Operational Workflow and Processes: Provide a high-level step-by-step overview of delivering your product or service, from production to delivery or distribution.
• Resource Requirements: Outline the key resources required to run the business, such as equipment, technology, facilities, and human resources.
• Quality Control and Assurance: Explain how the company ensures the quality and consistency of its products or services, and how it addresses any potential issues.
• Supply Chain Management (if applicable): If the business involves sourcing materials or products from suppliers, describe the supply chain management process.
• Legal and Regulatory Compliance: Discuss any legal or regulatory requirements specific to the industry and how the company ensures compliance.

How to add value to the Operation Plan section:

• Use visuals to outline organisation structures and workflows.
• Outline contingency plans, for example how the company is prepared for supply chain shortages or price shocks.
• Efficiency, efficiency, efficiency. Describe how you have driven efficiency gains for the business.
• Have you considered your business's environmental impact? If so, mention within this section.

The operational section of a business plan does have the potential to be dryer than more exciting elements such as marketing, however, by incorporating creative elements and forward-thinking workflows you can help keep reader engagement high.

The Financial Projections

The Financial Projections section can make or break a business plan. Always include well-researched and accurate projections to avoid undermining your business plan and losing out on potential investment. What to include in the financial projections section:

• Sales Forecast: Provide a detailed projection of the company's sales revenues for each product or service category over the forecast period.
• Expense Projections: Outline the expected operating expenses, including costs related to production, marketing, salaries, rent, utilities, and any other significant expenses.
• Profit and Loss (P&L) Statement: Present a comprehensive Profit and Loss statement that summarizes the business's revenue, cost of goods sold (COGS), gross profit, operating expenses, and net profit or loss for each year of the forecast.
• Cash Flow Projection: Include a cash flow statement that outlines the inflows and outflows of cash over the forecast period. This will help identify potential cash flow gaps.
• Break-Even Analysis: Perform a break-even analysis to determine the point at which the business's total revenue equals total costs, indicating when it becomes profitable.

How to add value to your financial projections section:

• Be prepared to defend your assumptions with data. If you are planning for a high-growth % make sure you can justify this assumption. If in doubt the more conservative the better.
• Include visuals that help readers quickly grasp the trends and patterns in revenue, expenses, and profits.
• Offer different scenarios based on varying assumptions. For example, present a conservative, moderate, and aggressive growth scenario.
• Include key financial ratios like gross margin, net profit margin, and return on investment (ROI).

The Funding Request and Use of Funds Section

This section outlines the financial requirements of the company and how the requested funds will be utilised to support its growth and operations.  Providing potential investors or lenders with a clear picture of how their money will be used will improve the business case for the funds and provide further confidence to investors. What to include in this section?

• Funding Request Amount: State the specific amount of funding you are seeking to obtain from investors, lenders, or other sources.
• Use of Funds: Provide a detailed breakdown of how the requested funds will be allocated across different aspects of the business. Common categories include product development, marketing, operational expenses, hiring, equipment, and working capital.
• Timeline of Funds Utilisation: Outline the timeline for utilising the funds. Specify when and how the funds will be disbursed and the expected milestones or deliverables associated with each funding phase.
• Expected Return on Investment (ROI): If applicable, include information on the expected ROI for investors. Highlight the potential for financial gains or equity appreciation over time.
• Repayment Plan (if applicable): If seeking a loan, provide a clear repayment plan that outlines the repayment period, interest rate, and the proposed schedule for repayment.

How to maximise this section?

• Create a visual timeline for key milestones such as the initial investment and key payback periods.
• Outline risk mitigation plans to instil confidence.
• Reiterate the company's long-term vision and how the funds can help achieve these goals.

As you near the end of your kfc business plan, it is crucial to dedicate a section to outlining potential risks. This section holds immense significance as it can greatly influence the confidence of potential investors. By demonstrating your market awareness and addressing challenges head-on, you can instill trust and credibility.

When conducting a risk analysis for your kfc car rental business plan, consider including the following:

• Identification of Business Risks: Enumerate the key risks and uncertainties that could affect the business. These risks can be internal (e.g., operational, financial) or external (e.g. market changes, regulatory changes, economic downturns).
• Impact Assessment: Analyse the potential impact of each identified risk on the business's operations, finances, and reputation. Rank the risks based on their severity and likelihood of occurrence.
• Risk Mitigation Strategies: Present specific strategies and action plans to mitigate each identified risk. Explain how you will proactively address challenges and reduce the negative impact of potential risks.
• Contingency Plans: Describe contingency plans for worst-case scenarios, outlining how the business will respond and recover from significant risks if they materialise.

How to make your risk analysis stand out?

• Add context with real-life examples. Are there similar businesses that have dealt with risks successfully in a similar manner to your strategy? This will add credibility to this section.
• Create adaptive strategies that demonstrate your business’s flexibility and adaptability.
• Outlining the responsible person for each risk and how they own it, giving further confidence in your risk management strategies.

Some additional information you may want to include in your business plan for kfc:

• Customer Surveys and Feedback
• Letters of Support or Intent
• Legal Documents (e.g., licenses, permits)
• Resumes of Key Team Members

A Business Plan For Kfc Wrapping It All Up

A business plan is one of the most important documents that you will create about your business. It can literally be the difference between securing additional finance or missing out. Developing your business is not an easy task, however, the opportunity to think about your business in such detail will no doubt help you develop new and important insights along with new ideas and strategies. With all sections of your business plan and especially the financial plan, be prepared to defend your position to potential investors or lenders. This means that you should never publish anything that you can’t back up with additional data or rationale. Business Plans are not created overnight so take the time to research and think about each section properly, always try to support your claims and strategies with market insight and data. We hope you’ve enjoyed reading this guide, if you are looking for more tips on creating a business plan check out our learning centre .Good luck with your next business endeavour! Action Planr

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KFC Business Model

KFC, a popular fast food chain, operates on a business model focused on providing tasty and convenient food to fast food consumers. They offer unique flavors and recipes, emphasizing quick service and efficiency. KFC generates revenue through restaurant sales, franchise fees, and royalty/advertising fees. Their key activities include food preparation, restaurant operations, and brand marketing . Key resources include secret recipes, a robust supply chain, and brand loyalty. KFC forms partnerships with franchisees, suppliers, and delivery service providers. Their cost structure includes food/ingredient costs, restaurant operations, marketing expenses, and franchise support/training.

Table of Contents

Organizational Structure :

KFC (Kentucky Fried Chicken) operates within a hierarchical organizational structure typical of large multinational fast-food chains.

• CEO: The Chief Executive Officer is the top executive responsible for overall strategic direction and management of the company.
• Senior Leadership Team: Comprising top executives overseeing various key functions such as operations, marketing , finance, and human resources.
• Regional Heads: KFC divides its operations into regions, each headed by a Regional President or Vice President. These regions can be based on geographic locations or specific markets.
• Country Managers: Within each region, there are Country Managers or Directors responsible for overseeing KFC’s operations in individual countries or territories.
• Departments: KFC has various functional departments, including Operations, Marketing, Finance, Human Resources, Legal, and Supply Chain, among others.
• Support Functions: These departments provide centralized support services, such as IT, Research and Development, and Quality Assurance.
• Franchise Development: Teams dedicated to recruiting new franchisees and expanding KFC’s franchise network .
• Franchisee Support: Teams that offer training, operational support, and ongoing assistance to franchisees.
• Restaurant Management: Each KFC restaurant has its own management team, typically including a General Manager, Assistant Managers, and Shift Supervisors.
• Staff: Restaurants employ front-line staff, including cooks, cashiers, and customer service representatives.

Leadership Style :

KFC’s leadership style is characterized by several key principles:

• Customer-Centric Focus : KFC places a strong emphasis on meeting customer expectations by delivering quality food and service.
• Operational Excellence : The company strives for operational efficiency and consistency across its global network of restaurants.
• Innovation : KFC encourages innovation in menu offerings, marketing strategies, and restaurant operations to stay competitive in the fast-food industry.
• Franchisee Collaboration : KFC maintains a collaborative relationship with its franchisees, valuing their contributions to the brand ’s success.
• Brand Loyalty : The leadership fosters brand loyalty by upholding KFC’s unique flavors, recipes, and traditions while adapting to changing consumer preferences.
• Community Engagement : KFC engages with local communities through initiatives such as corporate social responsibility and philanthropy.
• Global Perspective : KFC’s leadership recognizes the importance of understanding diverse market preferences and cultural nuances in different regions.

Marketing Strategy :

KFC’s marketing strategy is designed to appeal to a wide range of customers while maintaining its core identity as a provider of delicious and convenient food. Key elements of its marketing strategy include:

• Product Innovation : Continuously introducing new menu items and limited-time promotions to keep the menu fresh and exciting.
• Global Branding : Maintaining a consistent global brand image while allowing for regional variations to cater to local tastes.
• Advertising and Promotion : Implementing advertising campaigns that highlight the unique flavors and quality of KFC’s products.
• Digital Presence : Utilizing digital platforms and social media for promotions, engagement, and customer interaction.
• Community Engagement : Involvement in local communities through initiatives such as charity partnerships and sponsorships.
• Loyalty Programs : Implementing loyalty programs and customer rewards to encourage repeat business .
• Sustainability : Addressing environmental and sustainability concerns by implementing eco-friendly practices, such as sustainable sourcing and packaging.
• Franchise Support : Offering marketing support and materials to franchisees to ensure brand consistency across all locations.

Key Highlights

• Tasty and Convenient Food: KFC’s primary focus is on providing delicious and convenient food to fast food consumers.
• Unique Flavors and Recipes: The brand is known for its unique flavors and secret recipes that set them apart in the fast food industry.
• Quick Service and Efficiency: KFC emphasizes fast service and operational efficiency to cater to the needs of its customers.
• Revenue Generation: KFC’s revenue comes from various sources, including restaurant sales, franchise fees from new outlets, and royalty/advertising fees from existing franchises.
• Key Activities: The core activities of KFC involve food preparation, efficient restaurant operations, and strategic brand marketing .
• Secret Recipes: KFC’s closely guarded secret recipes contribute to its distinct taste and are a crucial asset for the brand .
• Supply Chain: A well-established and robust supply chain helps ensure consistent sourcing of ingredients and supplies for its outlets.
• Brand Loyalty: KFC has built a loyal customer base through its consistent quality and unique offerings.
• Partnerships: The company collaborates with franchisees, suppliers, and delivery service providers to maintain its operational network .
• Cost Structure: KFC’s cost structure includes expenses related to ingredient procurement, restaurant operations, marketing efforts, and support/training for franchisees.

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Business Plan Template for KFC

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Dreaming of opening your own KFC franchise? We know that turning your fast-food dreams into reality takes careful planning and strategic execution. That's where ClickUp's Business Plan Template for KFC comes in!

Our template is specifically designed to help entrepreneurs and business owners outline their objectives, financial projections, marketing strategies, and operational procedures, ensuring you have a comprehensive plan to secure funding and successfully establish and operate your KFC franchise.

With ClickUp's Business Plan Template for KFC, you can:

• Lay out your business goals and objectives in a clear and organized format
• Create detailed financial projections to attract potential investors
• Develop effective marketing strategies to reach your target audience
• Streamline your operational procedures for efficient and profitable operations

Ready to make your KFC franchise dream a reality? Get started with ClickUp's Business Plan Template for KFC today and set yourself up for fast-food success!

Business Plan Template for KFC Benefits

When using the Business Plan Template for KFC, entrepreneurs and business owners can enjoy a range of benefits, including:

• Streamlined planning process that ensures all essential aspects of the business are covered
• Clear documentation of objectives, financial projections, marketing strategies, and operational procedures
• Increased chances of securing funding from investors or lenders due to a comprehensive and professional business plan
• Strategic roadmap that guides the successful establishment and operation of the KFC franchise
• Improved decision-making and risk management through careful analysis and consideration of various factors
• Enhanced communication and alignment among team members and stakeholders.

Main Elements of KFC Business Plan Template

When it comes to planning your KFC franchise, ClickUp's Business Plan Template has got you covered with all the necessary elements to create a comprehensive business plan:

• Custom Statuses: Keep track of your progress with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring that you stay on track and meet all your business plan milestones.
• Custom Fields: Utilize custom fields such as Reference, Approved, and Section to organize and categorize your business plan information, making it easy to navigate and update as needed.
• Custom Views: Take advantage of five different views, including Topics, Status, Timeline, Business Plan, and Getting Started Guide, to visualize your business plan from different perspectives and gain a holistic understanding of your goals and progress.
• Task Management: Manage all aspects of your business plan, from objectives to financial projections and marketing strategies, with ClickUp's task management features, including subtasks, due dates, reminders, and assignees.
• Collaboration: Collaborate with your team members and stakeholders by attaching files, leaving comments, and using mentions to ensure seamless communication and coordination throughout the business planning process.

How To Use Business Plan Template for KFC

If you're looking to create a business plan for KFC, the Business Plan Template in ClickUp can help guide you through the process. Follow these six steps to develop a comprehensive and effective plan:

1. Executive Summary

Start your business plan with an executive summary that provides an overview of KFC, its mission, and its key objectives. This section should also highlight the unique selling proposition of KFC and summarize the key components of the business plan.

Use a Doc in ClickUp to write a concise and compelling executive summary that captures the essence of KFC.

2. Company Description

In this section, provide detailed information about KFC, including its history, ownership structure, legal status, and organizational structure. Describe the products and services offered by KFC and outline the target market and customer segments.

Create tasks in ClickUp to collect and organize information about KFC's company description.

3. Market Analysis

Conduct a thorough market analysis to understand the competitive landscape and identify opportunities and challenges for KFC. Analyze the target market, including customer demographics, preferences, and trends. Evaluate the competition and assess KFC's competitive advantage.

Use custom fields in ClickUp to track market research data and analyze the market analysis effectively.

4. Marketing and Sales Strategy

Develop a comprehensive marketing and sales strategy for KFC. Define the brand positioning, pricing strategy, promotional activities, and distribution channels. Outline the sales forecast and set targets for customer acquisition and retention.

Use Automations in ClickUp to automate marketing and sales processes and track progress towards goals.

5. Operations and Management

Provide details about the operational aspects of KFC, including the location, facilities, equipment, and supply chain management. Outline the management team and their roles and responsibilities. Discuss the hiring and training processes for employees.

Utilize the Gantt chart in ClickUp to create a visual representation of the operational timeline and manage tasks efficiently.

6. Financial Projections

Develop a financial plan that includes income statements, balance sheets, and cash flow projections for KFC. Outline the funding requirements, sources of capital, and expected return on investment. Include financial ratios and key performance indicators to measure the financial health of KFC.

Use Dashboards in ClickUp to track and analyze financial data, monitor progress towards financial goals, and make data-driven decisions.

By following these steps and utilizing the Business Plan Template in ClickUp, you can create a comprehensive and well-structured business plan for KFC.

Get Started with ClickUp’s Business Plan Template for KFC

Entrepreneurs or business owners who are planning to open a fast food restaurant, specifically a franchise of KFC, can use the Business Plan Template for KFC to outline their objectives, financial projections, marketing strategies, and operational procedures in order to secure funding and successfully establish and operate their KFC franchise.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan for your KFC franchise:

• Use the Topics View to organize your business plan into different sections such as Executive Summary, Market Analysis, Financial Projections, and more
• The Status View will help you keep track of the progress of each section, whether it's Complete, In Progress, Needs Revision, or To Do
• Utilize the Timeline View to set deadlines and milestones for each section of your business plan
• The Business Plan View will give you an overview of your entire plan in a structured and organized format
• Use the Getting Started Guide View to provide step-by-step instructions and guidance for completing your business plan
• Customize the Reference, Approved, and Section custom fields to add additional information and categorize different aspects of your business plan
• Update statuses and custom fields as you work on each section to keep team members informed of progress
• Monitor and analyze your business plan to ensure it meets all the requirements for securing funding and successfully operating your KFC franchise.
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If you searched for "KFC business plan" you might be looking to open your own KFC franchise store. Capital West Advisors is one of the most expeienced business plannipng firms in the U.S. Your KFC franchise business plan should include a thorough mission statement, company description, competitive analysis, and marketing plan. The business plan should be comprehensive, and the financial plan should be planned on a 5-year basis with detailed revenue, expense, growth, and capital expenditure planning.

KFC, also known as Kentucky Fried Chicken, is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain after McDonald's, with 22,621 locations globally in 136 countries as of December 2018.

A KFC business plan for your business should include many core sections including the following:

• Demographic Statistics
• Company Location
• Products/Services
• Marketing Plan
• Operational Plan

For a free consultation and information session contact CWA at (888) 300-3090.

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Home » Management Case Studies » Case Study of KFC: Establishment of a Successful Global Business Model

Case Study of KFC: Establishment of a Successful Global Business Model

By mid 1950s, fast food franchising was still in its infancy when  Harland Sanders began his cross-country travels to market  “Colonel Sanders’ Recipe Kentucky Fried Chicken.” He had  developed a secret chicken recipe with eleven herbs and spices.  By 1963, the number of KFC franchises had crossed 300. Colonel  Sanders, at 74 years of age was tired of running the daily operations  and sold the business in 1964 to two Louisville businessmen —  Jack Massey and John Young Brown, Jr. — for $2 million. Brown, who later became the governor of Kentucky, was named president,  and Massey was named chairman. Colonel Sanders stayed in a  public relations capacity.

In 1966, Massey and Brown made KFC public, and the company was enlisted  on New York Stock Exchange. During late 1960s, Massey and Brown turned  their attention to international markets and signed a joint venture with  Mitsuoishi Shoji Kaisha Ltd. in Japan. Subsidiaries were also established in  Great Britain, Hong Kong, South Africa, Australia, New Zealand, and Mexico.  In the late 1970s, Brown’s desire to seek a political career led him to seek  a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of  alcoholic beverages with little restaurant experience and conflicts quickly  arose between the Heublein management and Colonel Sanders, who was  quite concerned about the quality control issues in restaurant cleanliness.  In 1977, Heublein sent in a new management team to redirect KFC’s strategy.  New unit construction was discontinued until existing restaurants could be  upgraded and operating problems eliminated. The overhaul emphasised  cleanliness, service, profitability, and product consistency. By 1982, KFC  was again aggressively building new restaurant units.

In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay  in 1965, Pizza Hut in 1977 with its 300 units, and Taco Bell in 1978 . PepsiCo  created one of the largest consumer companies in the United States.  Marketing fast food complemented PepsiCo’s consumer product orientation  and followed much the same pattern as marketing soft drinks and snack  foods. Pepsi soft drinks and fast food products could be marketed together  in the same restaurants and through coordinated national advertising .

The Kentucky Fried Chicken acquisition gave PepsiCo the leading market  share in three of the four largest and fastest growing segments in the U.S.,  quick-service industry. By the end of 1995, Pizza Hut held 28 per cent  share of $18.5 billion, U.S pizza segment. Taco Bell held 75 per cent of $5.7  billion Mexican food segment, and KFC held 49 per cent of the $7.7 billion,  U.S chicken fast food segment.

Japan, Australia, and United Kingdom accounted for the greatest share of  the KFC’s international expansion during the 1970s and 1980s. During the  1990s, other markets became attractive. China with a population of over 1  billion, Europe and Latin America offered expansion opportunities. By 1996,  KFC had established 158 company-owned restaurants and franchises in  Mexico. In addition to Mexico, KFC was operating 220 restaurants in the  Caribbean, and in the Central and South America.

Many cultures have strong culinary traditions and have not been easy to  penetrate. KFC previously failed in German markets because Germans were  not accustomed to take-out food or to ordering food over the counter. KFC  has been more successful in the Asian markets, where chicken is a staple  dish. Apart from the cultural factors, international business carries risks not  present in the U.S. market. Long distances between headquarters and foreign  franchises often make it difficult to control the quality of individual franchises.

In some countries of the world such as, Malaysia, Indonesia and some  others, it is illegal to import poultry, a situation that has led to product  shortages. Another challenge facing KFC is to adapt to foreign cultures.  The company has been most successful in foreign markets when local  people operate restaurants. The purpose is to think like a local, not like an  American company.

As KFC entered 1996, it grappled with a number of important issues. During  1980s, consumers began demanding healthier foods, and KFC’s limited  menu consisting mainly of fried foods was a difficult liability. In order to  soften its fried chicken chain image, the company in 1991, changed its  name and logo from Kentucky Fried Chicken to KFC. In addition, it responded  to consumer demands for greater variety by introducing several new  products, such as Oriental Wings, Popcorn Chicken, and Honey BBQ Chicken  as alternatives to its Original Recipe fried chicken. It also introduced a  dessert menu that included a variety of pies and cookies.

Soon after KFC entered India, it was greeted with protests of farmers,  customers, doctors, and environmentalists. KFC had initially planned to set  up 30 restaurants by 1998, but was not able to do so because its revenues  did not pick. In early 1998, KFC began to investigate the whole issue more  closely. The findings revealed that KFC was perceived as a restaurant serving  only chicken. Indian families wanted more variety, and the impression that  KFC served only one item failed to enhance its appeal. Moreover, KFC was  also believed to be expensive. KFC’s failure was also attributed to certain  drawbacks in the message it sent out to consumers about its positioning. It  wanted to position itself as a family restaurant and not as a teenage hangout.  According to analysts, the ‘family restaurant’ positioning did not come out  clearly in its communications. Almost all consumers saw it as a fast food  joint  specializing  in a chicken recipe.

KFC tried to revamp its menu in India. Cole Slaw was replaced with green  fresh salads. A fierier burger called Zinger Burger was also introduced. During  the Navaratri festival, KFC offered a new range of nine vegetarian products,  which included Paneer burgers. Earlier, KFC offered only individual meals,  but now the offerings include six individual meals, two meal combos for two  people, and one family meal in the non-vegetarian category. For vegetarians,  there are three meal combos for individuals, and meals for couples, and for  families.

KFC also changed its positioning. Now its messages seek to attract families  who look not only, for food, but also some recreation. Kids Fun Corner is a  recreational area within the restaurant to serve the purpose. Games like ball  pool, and Chicky Express have been introduced for kids. The company also  introduced meal for kids at Rs. 60, which was served with a free gift.

Over the years, KFC had learned that opening an American fast food in  many foreign markets is not easy. Cultural differences between countries  result in different eating habits. For instance, people eat their main meal of  the day at different times throughout the world. Different menus must also  be developed for specific cultures, while still maintaining the core product —  fried chicken. You can always find original recipe chicken, cole slaw, and  fries at KFC outlets, but restaurants in China feature all Chinese tea and  French restaurants offer more desserts. Overall, KFC  emphasizes  consistency and whether it is Shanghai, Paris, or India, the product basically  tastes the same.

Questions For Discussion

• Analyse the case and determine the factors that have made KFC’s a  success global business.
• Why are cultural factors so important to KFC’s sales success in India  and China?
• Spot the cultural factors in India that go against KFC’s original recipe;  KFC Fried Chicken.
• Why did Kentucky Fried Chicken change its name to KFC?

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KFC’s Company Overview

KFC Corporation, also known as Kentucky Fried Chicken, operates a chain of chicken restaurants in the United States and internationally. The company provides sandwiches, sides, desserts, drinks, sauces, fill ups, buttermilk biscuits, and other products; big box meals, popcorn nuggets, and kid’s meals; and chicken products, including chicken hot wings, chicken sandwiches, and fried chicken products. The company also franchises its restaurants. KFC Corporation was founded in 1952 and is based in Louisville, Kentucky. KFC Corporation operates as a subsidiary of KFC Holding Co.

Country: Kentucky

Foundations date: 1952

Type: Subsidiary

Sector: Consumer Services

Categories: Restaurants

KFC’s Customer Needs

Social impact:

Life changing: heirloom, affiliation/belonging

Emotional: reduces anxiety, fun/entertainment, badge value, provides access, design/aesthetics, rewards me

Functional: saves time, simplifies, avoids hassles, reduces cost, sensory appeal

KFC’s Related Competitors

Kfc’s business operations.

Affiliation:

Commissions are used in the affiliate revenue model example. Essentially, you resell goods from other merchants or businesses on your website or in your physical store. You are then compensated for referring new consumers to the company offering the goods or services. Affiliates often use a pay-per-sale or pay-per-display model. As a result, the business can access a more diversified prospective client base without extra active sales or marketing efforts. Affiliate marketing is a popular internet business strategy with significant potential for growth. When a client purchases via a referral link, the affiliate gets a portion of the transaction's cost.

Multiple products or services have been bundled together to enhance the value. Bundling is a marketing technique in which goods or services are bundled to be sold as a single entity. Bundling enables the purchasing of several goods and services from a single vendor. While the goods and services are often linked, they may also consist of different items that appeal to a particular market segment.

Cross-selling:

Cross-selling is a business strategy in which additional services or goods are offered to the primary offering to attract new consumers and retain existing ones. Numerous businesses are increasingly diversifying their product lines with items that have little resemblance to their primary offerings. Walmart is one such example; they used to offer everything but food. They want their stores to function as one-stop shops. Thus, companies mitigate their reliance on particular items and increase overall sustainability by providing other goods and services.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Direct selling:

Direct selling refers to a situation in which a company's goods are immediately accessible from the manufacturer or service provider rather than via intermediate channels. The business avoids the retail margin and any extra expenses connected with the intermediaries in this manner. These savings may be passed on to the client, establishing a consistent sales experience. Furthermore, such intimate touch may help to strengthen client connections. Finally, direct selling benefits consumers by providing convenience and service, such as personal demonstrations and explanations of goods, home delivery, and substantial satisfaction guarantees.

Discount club:

The discount club concept is built on perpetual high-discount deals utilized as a continual marketing plan or a brief period (usually one day). This might be seen as a reduction in the face value of an invoice prepared in advance of its payments in the medium or long term.

Experience selling:

An experience in the sales model describes how a typical user perceives or comprehends a system's operation. A product or service's value is enhanced when an extra customer experience is included. Visual representations of experience models are abstract diagrams or metaphors derived from recognizable objects, actions, or systems. User interfaces use a range of experience models to help users rapidly comprehend what is occurring in the design, where they are, and what they may do next. For example, a software experience model may depict the connection between two applications and the relationship between an application and different navigation methods and other system or software components.

Fast fashion:

Fast fashion is a phrase fashion retailers use to describe how designs travel rapidly from the catwalk to catch current fashion trends. The emphasis is on optimizing specific supply chain components to enable these trends to be developed and produced quickly and affordably, allowing the mainstream customer to purchase current apparel designs at a reduced price.

Franchising:

A franchise is a license that a business (franchisee) obtains to get access to a business's secret knowledge, procedures, and trademarks to promote a product or provide services under the company's business name. The franchisee typically pays the franchisee an initial startup cost and yearly licensing fees in return for obtaining the franchise.

From push to pull:

In business, a push-pull system refers to the flow of a product or information between two parties. Customers pull the products or information they need on markets, while offerers or suppliers push them toward them. In logistics and supply chains, stages often operate in both push and pull modes. For example, push production is forecasted demand, while pull production is actual or consumer demand. The push-pull border or decoupling point is the contact between these phases. Wal-Mart is a case of a company that employs a push vs. a pull approach.

Ingredient branding:

Ingredient branding is a kind of marketing in which a component or ingredient of a product or service is elevated to prominence and given its own identity. It is the process of developing a brand for an element or component of a product in order to communicate the ingredient's superior quality or performance. For example, everybody is aware of the now-famous Intel Inside and its subsequent success.

Layer player:

Companies that add value across many markets and sectors are referred to be layer players. Occasionally, specialist companies achieve dominance in a specific niche market. The effectiveness of their operations, along with their economies of size and footprint, establish the business as a market leader.

A formal agreement in which the owner of the copyright, know-how, patent, service mark, trademark, or other intellectual property grants a licensee the right to use, manufacture, and sell copies of the original. These agreements often restrict the licensee's scope or area of operation, define whether the license is exclusive or non-exclusive, and stipulate whether the licensee will pay royalties or another kind of compensation in return. While licensing agreements are often used to commercialize the technology, franchisees also utilize them to encourage the sale of products and services.

Localized low cost:

In general, this business model is appropriate for standardized goods and services with minimal requirements and low consumer expectations that may be manufactured locally and branded worldwide. However, this company concept will succeed only if the following two criteria are satisfied. The first is contingent upon a sizable market presence in mature markets' urban regions. This circumstance enables businesses to capitalize on their established brand value in developing areas. The second criterion is that the product or service generates revenue or is self-sustaining. This circumstance creates the possibility of reduced earnings in developing economies.

A pricing strategy in which a business provides a low price in order to drive demand and increase market share. Additionally referred to as a low-price approach. The low-cost model has sparked a revolution in the airline industry. The end-user benefits from low-cost tickets as a result of a revenue strategy that seeks various sources of income. Ryanair was one of the first businesses to embrace this approach.

A no frills service or product has been stripped of non-essential elements to keep the price low. Initially, the word frills referred to a kind of cloth embellishment. Something provided free of charge to clients may be a frill - for example, complimentary beverages on airline flights or a radio fitted in a rental vehicle. No-frills companies rely on the premise that by eliminating opulent extras, consumers may benefit from reduced costs. Budget airlines, supermarkets, holidays, and pre-owned cars are examples of everyday goods and services with no-frills branding.

Orchestrator:

Orchestrators are businesses that outsource a substantial portion of their operations and processes to third-party service providers or third-party vendors. The fundamental objective of this business strategy is to concentrate internal resources on core and essential functions while contracting out the remainder of the work to other businesses, thus reducing costs.

Self-service:

A retail business model in which consumers self-serve the goods they want to buy. Self-service business concepts include self-service food buffets, self-service petrol stations, and self-service markets. Self-service is available through phone, online, and email to automate customer support interactions. Self-service Software and self-service applications (for example, online banking apps, shopping portals, and self-service check-in at airports) are becoming more prevalent.

Shop in shop:

A store-within-a-store, sometimes known as a shop-in-shop, is an arrangement in which a retailer leases out a portion of its retail space to another business to operate another independent store. This arrangement is prevalent with gas stations and supermarkets. In addition, numerous bookstores collaborate with coffee shops since consumers often want a spot to relax and enjoy a beverage while browsing. Frequently, the shop-within-a-store is owned by a manufacturer who operates an outlet inside a retailer's store.

Sponsorship:

In most instances, support is not intended to be philanthropic; instead, it is a mutually beneficial commercial relationship. In the highly competitive sponsorship climate of sport, a business aligning its brand with a mark seeks a variety of economic, public relations, and product placement benefits. Sponsors also seek to establish public trust, acceptability, or alignment with the perceived image a sport has built or acquired by leveraging their connection with an athlete, team, league, or the sport itself.

Rent instead of buy:

Services that do not need the product to be purchased but rather rent it for the economic benefit of requiring less money to access the commodity. When you rent, you assume less obligation since most of the burden is placed on the owner's shoulders. There is no debt; you are just responsible for the monthly rent. When renting, you have more flexibility by signing a six-month or one-year lease. This implies that you will be confined to that location for at least that period. When your lease term expires, you have the option of switching to another product or renewing your lease.

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Table of Contents

Kfc consumer profile, types of kfc marketing channels, digital marketing strategy of kfc , kfc's social media marketing , kfc marketing strategy 2024: a case study.

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KFC uses demographic segmentation to serve the target market that has both vegetarian and non-vegetarian customer segments. Its offerings cater to kids, young adults, and almost all age groups. KFC's target audience can be categorized into four groups:

• Teens and young adults 
• Budget customers

Its primary customer profiles incorporate teenagers and families because most teenagers are impulsive, and they love to dine out with friends or order online to have a meal with their family. The secondary customer profile includes adults, and the tertiary customer profile has people with lower budgets.  

KFC started with an undifferentiated targeting strategy as it served the same menu worldwide. However, in recent times, it has started localizing its menu for better acceptability in the market. The KFC marketing strategy incorporates two types of marketing channels: Personal and Non-personal.

Personal channels involve communicating directly with the audience, such as a KFC salesperson introducing products to a customer in person or over the telephone. Non-personal marketing channels include the use of media both online and offline, such as

• Promotion Campaigns 
• PR activities 
• Social Media

The KFC marketing strategy primarily includes SEO , content marketing , email marketing , social media marketing , and video marketing. However, the company pays special attention to social media marketing and uses the most popular digital marketing platforms to highlight its price and customer satisfaction. 

KFC's Facebook and Twitter pages are extremely high on interactions with customers. 

KFC's Facebook Pages

KFC uses Facebook as a medium to educate its customers with new offers, products, discounts, and other schemes. It also uses Facebook to address customer grievances. The brand ensures that they put across product-oriented content. It promotes online ordering facilities via social media. 

KFC’s Official Facebook Page Displaying A Range of Meals

On festive occasions, the Facebook page has several animated photos that have often received tremendous responses and helped KFC connect with the audience on occasion. Their posts strike great engagement ratios, with likes soaring above 250,000 and comments reaching 5000+. On average, the total engagement level of the page is approximately 5% depicting quality interaction and engagement. 

KFC's team that handles its Facebook page is extremely quick in responding to customers. They encouraged the audience to lodge a complaint of dissatisfaction at their outlets.  

KFC's Twitter Handles

The Twitter handle of KFC is as interactive as the Facebook page. The team successfully pacifies unhappy customers and has an extremely high engagement level.

KFC’s Twitter Handle

To take interactions to the next level, the team organizes contests often integrated across Facebook and Twitter. They also promote new schemes and discounts via Twitter . Although the number of retweets or conversations on these tweets isn't quite high presently, the brand also seems focused on upscaling its business via Twitter. 

KFC's Instagram Handles

KFC’s Instagram Post with the Latest Offers

KFC has several verified pages on Instagram for various countries besides its main page. It uses this digital marketing platform mainly to attract customers by posting luring images of food items on its menu. The brand also publishes posts about its present offers, new introductions, and other schemes.

KFC on Youtube

KFC India Youtube Channel Displaying Ads

Although KFC has video marketing on its list of digital marketing strategies, it uses its YouTube Channel for advertisements only. It has short videos of not more than two minutes, but the channel still has a good number of subscribers. The company uses Youtube as a secondary medium to show its ads. 

KFC's Email Marketing Strategy

KFC restaurants create bulk mailings using the AMP technology to target its mobile phone users too. Its AMP emails are different from ordinary emails as these mails have interactive elements in the form of order buttons, product carousels, subscription forms, sliders, animations, an interactive showcase of meals, and more so that the emails do not get lost in the potential customer's inbox. The company also uses this strategy to segment its audience and personalize its email campaigns, targeting specific audiences. Their brand awareness campaigns lead to valuable conversions later.

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The KFC marketing strategy is strong and actively uses Twitter and Facebook to attract customers, share promotions and schemes, and solve customer grievances. The potential of YouTube has still not been completely explored by them. 

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Fried Chicken Shop Business Plan

Aug.29, 2023

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Table of Content

What Is a Fried Chicken Restaurant Business Plan?

Across many cultures, fried chicken is quite popular. Stepping into the world of a successful chicken shop requires some smart planning. That’s where a well-crafted fried chicken restaurant business plan comes into play. 

A solid business plan, like the food delivery service business plan , should clearly define your ideal customers and highlight what makes your business uniquely appealing compared to competitors.

But that’s not all – with this plan, you can lay out your financial predictions to catch the eye of potential investors and lenders. So, if you’re aiming to create a thriving chicken hotspot, a rock-solid business plan is your secret ingredient.

Why Do You Need a Fried Chicken Store Business Plan?

A solid fried chicken shop business plan is critical for several reasons:

• Defines your vision, mission, and goals for the chicken shop.
• Analyzes your target market and customer needs.
• Evaluates competitors and your positioning.
• Plans efficient operations and resource allocation.
• Mitigates risks and challenges.
• Attracts investors by demonstrating viability and profitability.
• Secures funding with financial projections and assumptions.

In short, a strong business plan is key to launching and running a successful chicken shop.

How To Write a Fried Chicken Fast Food Restaurant Business Plan?

Writing a solid chicken shop business plan from scratch is extremely challenging, especially if you’re a beginner entrepreneur. Doing thorough industry research, defining your strategy, and creating detailed financial projections require significant time and business expertise.

Trying to put together all these complex components into a coherent plan can be overwhelming. This is why it’s highly recommended to use a fried chicken business plan example , template or sample.

Templates and samples provide structure, content examples and important questions to guide you. They save you time and effort while ensuring you cover all key sections properly. If you need more hands-on help, hiring franchise business plan consultants is a wise decision. They have the experience to craft a customized plan that secures funding and sets your chicken shop up for success.

Fried Chicken Shop Business Plan Sample

Here are the key elements that every fried chicken business plan should cover explained using a business template of Fried Chicken Express:

1. Executive Summary

Fried Chicken Express is a modern fast casual restaurant focused on serving fresh, crispy fried chicken and sides at reasonable prices. Our mission? To be the go-to spot for high-quality fried chicken in the neighborhood.

On the menu: wings, tenders, nuggets, sandwiches, wraps, salads, sides, sauces, drinks and desserts. We use premium ingredients and time-tested recipes to craft each item. The food comes packaged in eco-friendly containers to keep it tasting great.

Our target customer? Folks looking for a quick, satisfying chicken fix. We aim to appeal to young professionals, students and families who live or work nearby. Out-of-town visitors are also welcome. We offer value, quality, variety, convenience and rewards to bring customers back.

As highlighted in our feasibility study for restaurant , the fried chicken market is highly competitive with major brands like KFC, Popeyes. and Chick-fil-A. But we have some key advantages:

• Our fresh, crispy chicken at affordable prices
• Prime location with lots of foot traffic
• Modern, inviting store
• Friendly, efficient staff
• Savvy social media and word-of-mouth marketing

We need $200,000 to get up and running. This covers costs like leasing, renovations, equipment, inventory, staff, licenses and marketing. We expect to break even within 12 months and earn $50,000 profit in year one. Steady 15% annual growth is projected over the next five years.

Fried Chicken Express has big potential. For investors interested in supporting a promising new food venture, this is an opportunity with excellent returns. We aim to become the top local fried chicken brand with your partnership.

2. Company Analysis

At Fried Chicken Express, our mission is simple: serve fresh, crispy, craveable fried chicken in a clean and comfortable setting with friendly service. We aim to satisfy our customers’ fried chicken cravings with high-quality food, convenience and a positive experience every visit. Our goal is to create happy and loyal customers who feel appreciated.

3. Structure and Background

Fried Chicken Express is a sole proprietorship owned by Alan E. Greenberg, an experienced entrepreneur and chef. With over 10 years in the restaurant industry, Alan has developed extensive expertise in food preparation, menu development, kitchen management and marketing.

Noticing a lack of affordable yet delicious fried chicken options locally, Alan decided to leverage his passion for fried chicken and start Fried Chicken Express. Located at 1364 Cameron Road in Buffalo, NY, the 1,000 square foot restaurant can seat 40 guests in a modern, inviting dining space.

Fried Chicken Express is open daily from 10am-10pm and staffed by Alan as owner/manager along with 2 chefs, 4 servers, 2 cashiers and a cleaner. Alan personally trains staff to uphold the restaurant’s standards for fresh, hand-breaded fried chicken cooked to crispy perfection.

4. Market (industry) Analysis

Valued at $759.9 billion globally in 2022, the fast food market is forecast to grow steadily at 4.9% CAGR through 2028 (Source – Expert Market Research ). Key factors driving the growth of the fast food industry include:

• High demand for convenient meal options from time-pressed consumers
• Proliferation of fast food outlets across locations and channels
• Menu innovation and diversification catering to diverse tastes
• Rising online ordering, delivery and drive-thru for added convenience
• Growing preference for fresh, high-quality options among health-conscious diners

The take-out fried chicken market is projected to grow from $6.85 billion in 2023 to $10.52 billion by 2032, a 5.5% CAGR (Source – Market Research Future ). Key factors driving the growth of the fried chicken industry include:

• Chicken’s widespread popularity as an affordable, versatile protein source
• Abundant, low-cost chicken supply in the U.S.
• Diverse flavors and preparations meeting various consumer preferences
• Strong brand recognition and loyalty for established chains
• Rising demand for fresh, high-quality customized chicken products

With chicken a staple ingredient and product innovation aligned to changing consumer tastes, the outlook for fried chicken remains positive. Established brands enjoy an advantage, but there are opportunities for new entrants focused on quality, flavorful fare.

5. Competitor Analysis

Fried Chicken Express faces fierce competition in New York from major chains and local restaurants offering their own styles of fried chicken. The top competitors are:

1. Chick-fil-A

• Largest U.S. fried chicken chain with over 2,600 locations nationally
• 23 NYC locations, including 12 in Manhattan

Signature Menu Offering

• Breaded chicken sandwich: boneless breast, pickles, buttered bun

Product Range

• Expansive: nuggets, strips, salads, wraps, sides, sauces
• Varieties: grilled, spicy, deluxe
• Strong brand image and loyal customer base
• Wide product selection
• Consistent food quality
• Excellent customer service
• High prices compared to competitors
• Limited customization options
• Conservative corporate values
• Closed on Sundays

Competitive Position

• Major player in NYC’s fried chicken market
• Quality and service hard for new entrants to rival
• Widespread locations and devoted fans pose significant challenge
• Second largest U.S. fried chicken chain with over 4,000 locations
• 64 NYC locations including 25 in Manhattan
• Original Recipe chicken made with 11 secret herbs and spices
• Buckets, meals, sandwiches, wraps, bowls, salads, sides
• Flavors: Original Recipe, Extra Crispy, Grilled
• Strong global brand recognition
• Large existing customer base
• Diverse menu and low prices
• Innovative marketing campaigns
• Perceptions of poor food quality
• Unhealthy product image
• Lack of differentiation from competitors
• Social and environmental issues
• Major national player with significant NYC presence
• Brand awareness helps attract customers
• But food quality concerns persist
• Third largest U.S. fried chicken chain with over 3,000 locations
• 42 NYC locations including 14 in Manhattan
• Kanto-style fried chicken marinated in Cajun spices
• Fried chicken pieces, tenders, nuggets, sandwiches, wraps, bowls, salads, sides
• Flavors: Mild, Spicy, Blackened, Cajun Sparkle
• Unique New Orleans-inspired flavor profile
• Loyal customer base
• Broad menu and good value
• Relatively high prices
• Inconsistent customer service
• Supply chain challenges
• Established brand with significant NYC presence
• Louisiana-style chicken attracts fans
• But operational issues like service inconsistencies need improvement

4. Local NY Fried Chicken Restaurants

• Long standing local eateries like Sylvia’s, Pies ‘n’ Thighs, Charles’ Country Pan Fried Chicken, Peaches HotHouse
• Each has 1-3 locations, concentrated in specific neighborhoods
• Varying fried chicken styles: Southern, Nashville, Brooklyn, Harlem
• Secret recipes, niche flavors
• Cult followings of loyal neighborhood customers
• Lower prices than chains
• Customization and authenticity
• Small scale limits brand awareness
• Inconsistent quality control
• Limited marketing budgets
• Beloved community staples with devoted fans
• But small size and operational challenges limit competitiveness

To stand out, Fried Chicken Express must leverage quality, service and local brand-building with menu innovation and competitive pricing. Strong positioning is key against deep-pocketed chains and entrenched neighborhood favorites.

6. Products

Fried Chicken Express offers delicious fried chicken in a variety of styles to satisfy all cravings. Our core products:

• Wings – Crispy fried chicken wings in 4 flavors: Original, Spicy, Sweet, and Tangy. Sold in 6, 12 or 18 piece packs.
• Tenders – Juicy fried chicken breast strips in 2 flavors: Classic and Cheesy. Sold in 4 or 8 piece packs.
• Nuggets – Crunchy bite-sized fried chicken nuggets in Original and BBQ flavors. Sold in 10 or 20 piece packs.
• Sandwiches – Fried chicken filet sandwiches available in Regular and Deluxe styles. Served on bread or a sesame bun with fresh toppings. Sold individually or as combos.

We round out the meal with classic sides like fries and coleslaw, dipping sauces, cold drinks, and sweet treats. Our chicken starts with premium ingredients for maximum freshness and flavor. We use secret recipes and fry each order to order for the perfect crunch. Eco-friendly packaging seals in taste.

7. Sales and Marketing Plan

Sales Objectives

• Generate $1 million in revenue in the upcoming years
• Serve at least 100,000 customers, with $10 average order value
• Achieve 80%+ customer retention rate
• Gain 5%+ market share in NYC fried chicken segment

Marketing Objectives

• Build strong brand awareness and image in NYC
• Attract 50,000+ potential customers through marketing
• Convert 20% of potential to actual customers
• Create loyal customer base via quality, service, value

Sales Strategies

• Offer diverse chicken menu for all tastes and occasions
• Deliver fresh, delicious, high-quality fried chicken
• Price competitively to offer value for money
• Provide fast, friendly service
• Allow customization of flavors, sizes, combinations
• Use POS system to capture order details and payments

Marketing Strategies

• Develop distinctive brand logo, slogan, visual identity
• Launch user-friendly website, social media, online ordering
• Advertise on SEO, social, email, flyers, radio, local events
• Offer discounts, loyalty programs, referrals
• Solicit and utilize customer feedback and testimonials

In summary, our sales and marketing strategies will focus on product quality, affordable pricing, excellent service and multi-channel promotions to achieve revenue, customer and market share goals in New York City.

8. Operational Plan

• Ensure efficiency, quality, safety, and legal compliance
• Use metrics like productivity, customer satisfaction, health inspections, and license compliance to track performance
• Purchasing – Buy high-quality ingredients, supplies, and equipment from reliable suppliers and vendors
• Inventory – Store, manage, and control items using secure storage, inventory system, and FIFO method
• Production – Prepare, cook, and package chicken products according to recipes
• Delivery – Transport and distribute products to customers via delivery vehicles or services
• Service – Take orders, serve food, collect payments, and provide customer service
• Maintenance – Clean, repair, and upgrade store, kitchen, and equipment
• Staff – Owner, managers, chefs, servers, cashiers, cleaner
• Equipment – Fryers, ovens, grills, utensils, appliances, furnishings
• Inventory – Chicken, ingredients, packaging, sides, sauces, drinks, desserts
• Quality control – Use high-quality ingredients, standard recipes, testing
• Health/Safety – Follow regulations, train staff, maintain hygiene
• Legal/Compliance – Acquire licenses, comply with laws and regulations

In summary, our operational plan utilizes best practices across purchasing, production, service, and maintenance to achieve objectives for quality, efficiency, safety, and legal compliance.

9. Management Team

Alan E. Greenberg – Owner & Manager

• 10+ years experience in food industry as entrepreneur and chef
• Led restaurants, catering services, and food trucks
• Expertise in food preparation, menu development, kitchen management, customer service, marketing
• Oversees company’s overall direction, strategy, and operations
• Leads financial planning and analysis

Glenn A. Gonzalez – Chief Chef

• 8+ years experience as chef and fried chicken specialist
• Worked at KFC, Popeyes, Chick-fil-A
• Expertise in fried chicken recipes, techniques, and flavors
• Oversees production, quality control, and product innovation
• Trains and supervises other chefs

Dorothy B. Flores – Head Server

• 6+ years experience as server and cashier
• Worked at McDonald’s, Domino’s, Pizza Hut
• Expertise in customer service, order taking, payment processing, delivery
• Manages customer satisfaction, service, and loyalty
• Trains and supervises servers and cashiers

Ronald E. Carson – Marketing Manager

• 4+ years experience in food marketing and social media
• Worked for caterers, food trucks, online food platforms
• Expertise in marketing strategy, promotion, advertising, online presence
• Leads sales, marketing, and branding efforts
• Manages website, social media, online ordering

Our experienced management team works collaboratively to execute our business plan. Their specialized expertise across operations, production, service, and marketing gives Fried Chicken Express strong leadership.

10. Projection and Financial Planning

Key Financial Statements

• Income Statement: Shows revenue, expenses, and profit over time. Indicates if business is profitable.
• Cash Flow Statement: Shows cash inflows, outflows, and balance over time. Indicates cash availability.
• Balance Sheet: Shows assets, liabilities, and equity at a point in time. Indicates financial position.

Additional Analysis

• Break-Even Analysis: Shows fixed costs, contribution margin, and break-even point. Indicates sales needed to cover costs.
• Sensitivity Analysis: Shows best case, worst case, and expected scenarios based on assumptions. Indicates impact of uncertainties.
• ROI Analysis: Shows initial investment, net profit, and ROI ratio. Indicates return expected on investment.

The projections will help guide business decisions and provide benchmarks for performance. Continuous monitoring and updating of the projections will be key as actual results unfold.

The following are the projections and financial planning for our restaurant business plan sample based on the assumptions and estimates that we have made earlier:

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Let the experts at OGSCapital turn your chicken shop dreams into reality with a winning business plan. Contact us today to get started and set your business up for success!

All tables in PDF

Frequently Asked Questions

Q. Is the fried chicken business profitable?

The fried chicken business can be profitable if you have a good product, location, marketing, and management. The profit margin for a fried chicken business can range from 40% to 50%, depending on the cost of chicken, labor, selling price, and other expenses.

Q. How can I promote my fried chicken business?

Blend online marketing like SEO, social ads, and a branded website with traditional tactics like flyers, radio, and events plus offers like coupons and loyalty programs to attract and retain customers while soliciting feedback to improve.

Q. How much does it cost to open a chicken shop?

The cost of opening a chicken shop depends on various factors, such as the size, location, equipment, supplies, licenses, permits, staff, etc. The median cost to open a restaurant is around $275,000. However, this may vary depending on the type of restaurant and the market conditions.

Q. How much does it cost to open a fried chicken shop in the UK?

To open a fried chicken shop in the UK, expect to spend £50,000 to £100,000. This covers the franchise fee, rent, equipment, licenses, staff wages, and other startup costs. The exact amount depends on factors like location, shop size, and employees.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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KFC Franchisee Business Idea Description in 5 W’s and 1 H Format

By alex ryzhkov, resources on kfc franchisee.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you ready for a finger-licking good business opportunity that's set to take the United States by storm? Renowned chef John Smith is teaming up with KFC to bring you an exciting new concept within their franchises. Offering not only their famous fried chicken but also a diverse menu of delectable items, this venture is set to leave taste buds tantalized and customers clamoring for more. With a strategic launch scheduled for 2024 in major metropolitan areas, this unique and unforgettable dining experience is aiming to set itself apart from traditional KFC outlets and other fast-food chains. So, who, what, where, when, why, and how will this venture change the game? Stay tuned as we unpack the details and reveal the enticing potential in this groundbreaking business idea.

Key Takeaways

• Renowned chef John Smith is partnering with KFC to introduce a new concept within their franchises.
• The venture will serve finger-licking good fried chicken and a diverse menu of other delectable items.
• The initial launch will take place in major metropolitan areas across the United States.
• The venture is scheduled to commence in 2024, strategically timed to coincide with the summer season.
• The goal is to create a unique and memorable dining experience that sets this concept apart from traditional KFC outlets and other fast-food chains.

The major players in this KFC franchisee business idea are renowned chef and restaurateur, John Smith, and KFC, a globally recognized fast-food chain. John Smith brings his culinary expertise and innovative approach to food, while KFC brings its popularity and brand recognition to the partnership.

The owners of this venture are John Smith and KFC, who will collaborate closely to develop the exclusive menu and overall concept. John Smith's name and culinary reputation will attract customers and add a touch of culinary excellence to the franchise, while KFC's established brand and operational expertise will ensure the smooth functioning of the business.

The personnel involved in this venture will include skilled chefs and staff who will be responsible for food preparation, customer service, and restaurant operations. These personnel will undergo specialized training to deliver consistent food quality and exceptional dining experiences.

The advisors for this venture may include industry experts, consultants, and marketing professionals who will provide guidance and expertise in areas such as market research, menu development, branding, and marketing strategies.

The target audience for this KFC franchisee business idea is diverse. It includes individuals who are fans of KFC's fried chicken and fast-food offerings, as well as those who seek a unique and elevated dining experience. The venture aims to attract a wider customer base by catering to evolving taste preferences and offering a diverse menu that includes original recipe, spicy, and grilled chicken options, along with tantalizing sides, beverages, and desserts.

When it comes to competition, this venture will face competition from other fast-food chains and restaurants in the major metropolitan areas where it will be launched. However, the partnership between John Smith and KFC, along with the unique menu and dining experience, will set this concept apart and give it a competitive edge.

The ideal clients for this venture are individuals who appreciate good food, enjoy fast-food options, and are willing to invest in a unique dining experience. These clients may range from families looking for a convenient yet delicious meal to young adults seeking a trendy and memorable dining experience.

• Renowned chef and restaurateur, John Smith
• KFC, a globally recognized fast-food chain
• Owners: John Smith and KFC
• Personnel: Skilled chefs and staff
• Advisors: Industry experts, consultants, and marketing professionals

The target audience: Fans of KFC, individuals seeking an elevated dining experience, families, and young adults

The KFC Franchisee business idea aims to introduce a new concept within KFC franchises by partnering with renowned chef and restaurateur, John Smith. The venture seeks to serve finger-licking good fried chicken and a diverse menu of other delectable items to satisfy customers' cravings. The menu will feature a variety of chicken options, including original recipe, spicy, and grilled, along with tantalizing sides, beverages, and desserts.

What do we want to achieve?

Our primary objective is to leverage the popularity and brand recognition of KFC while offering customers an elevated dining experience. By partnering with John Smith, known for his culinary expertise and innovative approach to food, we aim to attract a wider customer base and cater to evolving taste preferences. We strive to create a unique and memorable dining experience that sets this concept apart from traditional KFC outlets and other fast-food chains.

What is our sustainable advantage?

Our sustainable advantage lies in the collaboration between KFC and John Smith. Combining his signature recipes with KFC's iconic flavors, we can offer customers a menu that showcases the expertise and creativity of both parties. This partnership brings together the brand recognition of KFC and the culinary excellence of John Smith, creating a compelling value proposition that sets this venture apart from competitors in the fast-food industry.

What do we offer?

We offer customers a diverse and delicious menu of finger-licking good fried chicken and other delectable items to satisfy their cravings. Our menu includes a variety of chicken options, such as original recipe, spicy, and grilled, accompanied by tantalizing sides, beverages, and desserts. This comprehensive offering ensures that customers can find something they love, whether they prefer classic flavors or more adventurous choices.

What do we produce?

We produce high-quality and mouthwatering fried chicken, prepared using a combination of John Smith's signature recipes and KFC's iconic flavors. In addition to our delicious chicken options, we produce a range of sides, beverages, and desserts that complement and enhance the dining experience. Our focus is on creating food that is not only satisfying but also memorable and unique in its flavor profiles.

What are our business objectives?

Our short-term objective is to successfully launch this venture in major metropolitan areas across the United States, starting with New York City, Los Angeles, and Chicago. We aim to establish a strong customer base and generate buzz around our unique dining experience.

Our long-term objective is to expand our presence to other cities based on the success and demand in our initial launch locations. We envision becoming a go-to destination for finger-licking good fried chicken and a variety of other delicious offerings. By the end of the second month, our objective is to sell $1,000,000 worth of products, showcasing the demand and profitability of our concept.

• Introduce a new concept within KFC franchises
• Partner with renowned chef and restaurateur, John Smith
• Serve finger-licking good fried chicken and diverse menu items
• Offer a variety of chicken options, sides, beverages, and desserts
• Launch in major metropolitan areas starting with New York City, Los Angeles, and Chicago
• Gradually expand to other cities based on success and demand
• Commence in 2024 to allow ample time for planning and securing resources
• Create a unique and memorable dining experience
• Leverage the popularity and brand recognition of KFC
• Showcase John Smith's culinary expertise and innovative approach
• Ensure consistency in food preparation, quality, and customer service
• Create modern and inviting restaurant ambiance
• Employ extensive marketing campaigns to generate buzz and attract customers
• Explore delivery and online ordering options to cater to evolving customer needs

The KFC Franchisee business idea will initially launch in major metropolitan areas across the United States, starting with New York City, Los Angeles, and Chicago. These cities were strategically chosen due to their high population density, diverse customer base, and vibrant food scenes.

Location of the Business

The KFC Franchisee restaurants will be strategically situated in prime locations within these cities, ensuring easy accessibility for both locals and tourists. The exact addresses will be finalized during the planning phase, considering factors such as foot traffic, proximity to transportation hubs, and commercial viability.

Target Audience

The target audience for the KFC Franchisee concept comprises a wide range of individuals who crave delicious, flavorful food. This includes locals looking for a quick and satisfying meal, tourists seeking an authentic American fast-food experience, and food enthusiasts eager to try unique culinary creations. By catering to diverse preferences and maintaining KFC's brand recognition, the venture aims to attract a broad customer base.

New Opportunities

The KFC Franchisee venture presents several new opportunities within the fast-food industry. By partnering with renowned chef John Smith, the concept taps into the trend of elevated dining experiences in the fast-food sector. This opens doors to customers who seek high-quality food at affordable prices. Moreover, the introduction of new chicken options, tantalizing sides, beverages, and desserts provides an extensive menu to cater to evolving taste preferences and dietary requirements.

• The diverse menu offerings create opportunities to attract health-conscious individuals by incorporating grilled and spicy chicken options.
• The inclusion of John Smith's signature recipes elevates the dining experience, attracting food enthusiasts and those seeking a unique twist on traditional fast food.
• Expansion opportunities arise as the success and demand of the venture in New York City, Los Angeles, and Chicago will pave the way for further expansion into other major cities across the United States.

Path to Success

To achieve success in this venture, meticulous planning, market research, and resource acquisition are crucial steps. Collaborating closely with John Smith, KFC will develop an exclusive menu that combines his culinary expertise with KFC's iconic flavors. Franchisee owners will undergo specialized training to ensure consistency in food preparation, quality, and customer service.

• Extensive marketing campaigns, including digital advertising, social media promotions, and strategic partnerships, will be employed to generate buzz and attract customers to this unique dining experience.
• By strategically timing the launch to coincide with the summer season, the venture capitalizes on increased foot traffic and consumer spending.
• The success and demand in the initial launch cities will serve as indicators for further expansion, allowing the venture to gradually expand to other cities across the United States, broadening its reach and customer base over time.

The KFC Franchisee business idea aims to create a new and memorable dining experience that sets it apart from traditional KFC outlets and other fast-food chains. By leveraging the popularity and brand recognition of KFC and partnering with a renowned chef, the concept aims to cater to the evolving taste preferences of customers while offering an elevated fast-food experience.

The launch of this KFC Franchisee business idea is scheduled to commence in the year 2024. This timeline allows ample time for meticulous planning, market research, and securing the necessary resources to ensure a successful start. The partners, renowned chef and restaurateur, John Smith, and KFC, a globally recognized fast-food chain, aim to create a unique and memorable dining experience for customers, and careful preparation is key to achieving this goal.

Business Plan Implementation

The business plan will be put into action in 2024, marking the official start of this venture. By this time, the partnership between John Smith and KFC will have been solidified, and all necessary agreements and contracts will be in place. The planning phase will have focused on developing an exclusive menu that combines John Smith's signature recipes with KFC's iconic flavors, ensuring a diverse and tantalizing offering for customers.

Results and Objectives

Once the business plan is implemented, the partners anticipate seeing results in the form of increased foot traffic and consumer spending. With the launch strategically timed to coincide with the summer season, they aim to capitalize on heightened demand during this time. Short-term objectives include establishing a strong brand presence and generating buzz among customers in the initial launch cities of New York City, Los Angeles, and Chicago.

• In the short-term, within the first year of operation, the objective is to achieve positive brand recognition, build a loyal customer base, and consistently meet customer satisfaction objectives. The partners plan to closely monitor feedback and make necessary adjustments to ensure continuous improvement.
• In the long-term, over the course of five years, the objective is to expand to other major metropolitan areas across the United States based on the success and demand observed in the initial launch cities. This gradual expansion approach allows for measured growth and scalability.

Retirement and Departure Strategy

In terms of retirement, John Smith and KFC have a long-term vision for this venture. John Smith intends to retire from the company after 20 years, imagining a specific year after 2023, passing on his culinary legacy to a new generation of chefs. This succession plan ensures continuity and allows for the preservation of the unique dining experience created through this partnership.

When it comes to the departure strategy, John Smith aims to sell the firm in 25 years, imagining a specific year after 2023. This planned exit strategy provides an opportunity for the business to thrive under new ownership while ensuring the legacy of this unique KFC Franchisee concept. By selling the firm, John Smith recognizes the value of the business he has built and facilitates a smooth transition for the next phase of growth.

In summary, the timeline for this KFC Franchisee business idea encompasses meticulous planning and resource allocation in preparation for the 2024 launch. Short-term and long-term objectives are defined to guide the venture's growth, with a clear retirement and departure strategy in place to ensure the long-term success and continued evolution of this concept.

The primary objective of this business idea is to leverage the popularity and brand recognition of KFC while offering customers an elevated dining experience. By partnering with renowned chef and restaurateur John Smith, known for his culinary expertise and innovative approach to food, the venture aims to attract a wider customer base and cater to evolving taste preferences. With this partnership, customers will have the opportunity to enjoy finger-licking good fried chicken and a diverse menu of other delectable items that will satisfy their cravings.

Why would customers want your product or service?

Customers would want our product and service because we offer an exceptional dining experience that combines KFC's iconic flavors with Chef John Smith's signature recipes. The menu will include a variety of chicken options, such as original recipe, spicy, and grilled, along with tantalizing sides, beverages, and desserts. The focus on high-quality ingredients, expert culinary techniques, and diverse menu options will ensure that customers' cravings are satisfied and their taste buds are delighted.

Why are you in business?

We are in business to deliver an elevated dining experience to customers. Our goal is to create a unique and memorable experience that sets our concept apart from traditional KFC outlets and other fast-food chains. By partnering with Chef John Smith, we aim to combine his culinary expertise with KFC's brand recognition to attract a wider customer base and cater to evolving taste preferences. We believe that everyone deserves to enjoy delectable food in a comfortable and inviting setting, and we are committed to delivering that experience to our customers.

Why would a buyer want to purchase from you?

A buyer would want to purchase from us because we offer a unique dining experience that brings together the best of both worlds – KFC's iconic flavors and Chef John Smith's signature recipes. Our partnership showcases expertise and innovation, culminating in a diverse menu that caters to a wide range of taste preferences. Additionally, our commitment to quality, consistency, and customer service ensures that buyers can trust and rely on us to deliver an exceptional dining experience every time.

Describe how you differ from the competitors.

What sets us apart from our competitors is the collaborative partnership between Chef John Smith, a renowned culinary expert, and KFC, a globally recognized fast-food chain. This unique combination allows us to offer customers a menu filled with finger-licking good fried chicken and a diverse selection of other delectable items. Unlike traditional KFC outlets and other fast-food chains, our venture focuses on an elevated dining experience that combines the expertise of Chef John Smith with the brand recognition and popularity of KFC, creating a memorable and exceptional experience for our customers.

Why are you in this line of work?

We are in this line of work because we are passionate about food and believe that dining experiences should be enjoyable, memorable, and satisfying. Our mission is to deliver an elevated dining experience, showcasing the culinary expertise of Chef John Smith and the iconic flavors of KFC. We strive to create a welcoming and inviting atmosphere where customers can gather, indulge in delicious food, and create lasting memories. Our commitment to quality, innovation, and exceptional customer service drives us to continuously improve and provide the best dining experience possible.

In order to bring this KFC Franchisee business idea to life, a partnership structure will be established between renowned chef and restaurateur, John Smith, and KFC, a globally recognized fast-food chain. This partnership will combine John Smith's culinary expertise and innovative approach with KFC's brand recognition and operational capabilities.

Given the size and scale of this venture, a limited liability company (LLC) structure will be chosen. This will provide the partners with the flexibility, legal protection, and shared decision-making power necessary to successfully operate and expand the business. The LLC structure also aligns with the collaborative nature of this partnership, allowing both parties to actively participate in the company's management and share in its profits.

To ensure a smooth and compliant startup, the partners will engage with a business attorney who specializes in franchise law and small business formation. This advisor will provide guidance on the registration procedures, rules, and liabilities associated with establishing the franchisee business. Their expertise will be invaluable in navigating the legal complexities and ensuring compliance with all necessary regulations and obligations.

In terms of attaining the company objectives, a carefully planned approach will be implemented. John Smith, as the renowned chef and culinary expert, will oversee the menu development, recipe innovation, and quality control aspects. KFC's operational expertise, supply chain management, and marketing resources will be leveraged to effectively introduce and promote this new concept within the KFC franchise network.

As the business grows, a team of skilled professionals will be hired to assist in various areas such as operations, marketing, and customer service. This will enable efficient scaling and allow the partners to focus on strategic decision-making and overall business development.

In order to achieve the objectives set for this venture, a step-by-step plan will be implemented. This will include meticulous market research, identifying ideal locations for expansion based on consumer demand, establishing relationships with suppliers for sourcing high-quality ingredients, and implementing effective operational processes. Regular monitoring and analysis of key performance indicators will help track progress and make necessary adjustments along the way.

Future Development

Looking ahead, the vision for this business is to become the go-to destination for finger-licking good fried chicken and a diverse menu of delectable items across the United States and potentially globally. Through continued innovation, collaboration, and a keen focus on customer satisfaction, the aim is to establish a network of successful and profitable KFC Franchisee locations in major metropolitan areas.

The long-term goal is to further expand the franchise operation into new territories and markets, both domestically and internationally. By captivating customers with the unique dining experience offered through this partnership, the business seeks to become a recognized and respected player in the fast-food industry, setting new standards for quality, taste, and customer service.

With a commitment to delivering exceptional food, employing cutting-edge marketing strategies, and staying adaptive to evolving consumer preferences, the business envisions a future where customers eagerly seek out KFC Franchisee outlets as their preferred destination for satiating their cravings for mouthwatering fried chicken and delightful accompaniments.

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Franchise Business Plan – KFC

In 2017, Yum! Brands was named to the Dow Jones Sustainability North America Index. The company’s restaurant brands KFC, Pizza Hut, and Taco Bell are the global leaders in the fast-food industry. Yum! Brands have more than 45,000 company-owned, franchised, and licensed restaurants including 4,055 franchised KFC restaurants. About 98.7% of the KFC locations operate under franchise or license agreements . KFC is one of the world’s most popular chicken franchises. Around four million people visit a KFC restaurant in the U.S. every day and around 1.8 billion pieces of chicken are sold each year. Joorney Business Plans Writers have extensive experience in working with investors looking to open a KFC restaurant .

When drafting a Franchise Business Plan for a KFC restaurant, there are several issues to address.

Initial Investment

The minimum financial requirement to open a KFC restaurant in the U.S. is $1.5 million net worth and $750,000 in liquid assets. The start-up expenses include: construction costs (approx. $1,036,000), initial franchise fee ($45,000), development services fee (approx. $17,000), real estate (approx. $700,000), grand opening expense ($5,000), start-up inventory ($10,000), training expenses (approx. $6,950), and miscellaneous operating costs (approx. $7,000). Joorney Business Plans has experience in creating long-term financial projections for KFC restaurants and understands the specifics pertaining to the initial investment requirements.

The average equipment expenses for a KFC restaurant range from $329,000 to $476,000. KFC franchisees must install multiple items including restaurant equipment, furniture, decor items, counters, cash registers, the KFC merit system, small wares, and indoor and outdoor signage. Joorney Business Plans will help franchisees correctly assess and depreciate the value of the equipment in the financial projections.

KFC requires three key holders of a restaurant to attend and complete the KFC’s training program before a restaurant’s opening. Keyholders of the restaurant can include the franchisee, an above store leader, restaurant general manager, or assistant manager. Training ranges from eight to ten weeks and is conducted centrally in Louisville, KY, and in certified training stores . The franchisee is responsible for all costs incurred including travel and lodging of the management team. Joorney Business Plan Writers have experience describing and developing personnel plans and linking the proposed individuals’ training to their designated roles.

Site Selection

Franchisees select the site for their KFC restaurant. Although KFC must approve the proposed site, the approval does not imply that a KFC unit will be successfully operated at the proposed site or that any particular volume of sales can be expected from the proposed location, but only that the site meets the minimum standards set by KFC. The factors KFC considers in approving proposed sites include general location, traffic patterns, market size, visibility, demographics, and competitive locations. Joorney Business Plans assists clients in developing in-depth local market analyses with the expected local demographic and economic trends.

Becoming a part of one of the few brands in America that can boast a rich, decades-long history of success and innovation, presents a great opportunity for all new KFC franchisees.

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KFC Franchise Financial Model

Fully editable financial model template in Excel format specifically built for KFC franchises with the latest Franchise Disclosure Document

• The model presented above is an example
• 5-year financial projections
• 3 pro forma financial statements
• 20+ charts & metrics (breakeven, ROI, etc.)
• 40hrs of work put into this spreadsheet
• Business valuation
• Fully editable
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Finger Lickin' Good. Done the Right Way.

Feeding People's Potential To Fight Inequality

Click below to learn about some of our signature programs from around the world

Access to Skill Building

To strengthen equality

Access to Opportunities

To sustain communities

Access to Food

To stop hunger

Our Good Food Credentials

Fried chicken is our pride and joy, and it’s our job to ensure that every aspect of our chicken and our delicious sides- from farm to fingers- are finger lickin’ good, done the right way.

HIGH QUALITY CHICKEN

We use 100% real, whole muscle chicken at our more than 24,000 KFC restaurants around the world. Click to learn more about our locally sourced chicken in Saudi Arabia.

Freshly Hand Breaded

Our famous, Kentucky Fried Chicken is breaded and freshly prepared by KFC cooks in more than 145 countries around the world, in line with the highest quality and food safety standards. In Singapore, you can witness the process first hand through a glass enclosed kitchen called “The Tank”.

Food Innovation

From the ingredients we use, to the sides that compliment our famous fried chicken, to our new plant-based innovations around the world, KFC is constantly innovating to provide balanced choices. Learn about how plant-based chicken is here to stay in Canada.

Farm to fingers practices that are earth friendly

A new KFC opens somewhere in the world every six hours, and we are committed to minimizing our environmental impact as we grow.

Chicken Welfare

In 2020, KFC announced new chicken welfare metrics we will pursue worldwide. We are proud of our existing, current industry-leading animal welfare guidelines and have a long-standing commitment to improving chicken welfare.

In 2021, KFC announced a commitment to transition to 100% cage-free eggs for all menu items and ingredients in U.S. and Western Europe by the end of 2026 and globally by 2030.

Sustainable Packaging

KFC’s history of sustainable packaging innovation includes our commitments to make all customer facing plastic packaging recoverable or reusable and to source all fiber based packaging from certified or recycled sources. KFC is also proud to be a supporting partner of NextGen Consortium.

Climate Change and Forest Stewardship

As a part of Yum! Brands inc., KFC is committed to climate change management and minimizing deforestation risk.

READ THE FULL YUM! BRANDS 2022 GLOBAL CITIZENSHIP & SUSTAINABILITY REPORT

At KFC parent company, Yum! Brands, our Good Growth strategy is grounded in the idea that our business will only endure if our brands are inclusive, sustainable, and reflective of evolving employee, franchisee and other stakeholder needs. As we grow, we’re identifying synergies with our Good priorities of our People, Food and Planet.

KFC’s recipe for cutting restaurant emissions by 46%

Decarbonization measures including optimizing exhaust hoods and food warming equipment will be required for new and existing franchisees.

By Heather Clancy

May 8, 2024

EV charging stations on are the future list of considerations for KFC franchisee "must haves." Source: KFC

New and existing KFC franchisees are being asked to follow the company’s stricter guidance for slashing their carbon footprint, through its Building Green initiative , a plan developed by KFC’s development and sustainability teams. That blueprint focuses on 11 "simple but meaningful" and mandatory measures it is encouraging, and planning to require, around the world as franchisees build or refurbish locations.  

KFC is one of the fastest-growing food retail chains in the world, with almost 30,000 franchise restaurants and counting: There’s at least one new location opening every 3.5 hours. Those stores account for at least one-third of KFC’s Scope 3 emissions, about the same as the footprint associated with raising the chickens that dominate KFC’s menu. 

Scope 3 accounts for the vast majority of emissions for fast food companies such as KFC, usually above 90 percent. A 2018 survey by the National Restaurant Association found that slightly less than half were investing in energy-efficient equipment.

KFC will step up compliance requirements for its Building Green measures with new franchisees over the next 12 to 18 months, said Nivera Wallani, chief development officer at KFC. Existing franchisees must comply during remodels. 

"We are really rallying franchisees around growing in a more sustainable and purposeful way," Wallani said. "You need to draw the line in the sand somewhere."

KFC leads by example

The strategy is part of KFC parent company’s Yum! Brands’ plan to reduce the emissions per franchise restaurant by 46 percent by 2030, compared with a 2019 baseline. Put another way, that’s a cut of 96.2 metric tons of carbon dioxide per restaurant by the end of the decade. As of Yum’s 2022 sustainability report (its latest one) , the company behind brands including KFC, Pizza Hut and Taco Bell had managed a 28 percent reduction.

KFC accounts for the largest physical footprint of those brands, more than 50 percent of Yum’s retail stores. Many measures that the subsidiary is embracing and resources it’s creating for franchisees will be extended to other brands over time, said Nira Johri, chief sustainability officer at KFC, who marked her first anniversary with the company in March. 

"We think about it three ways," she said. "We think about efficiency, we think about optimization, and then we think about renewables. The market will vary in which of these [franchisees] will deploy." 

KFC supports these measures by working closely with equipment suppliers to specify standards, policies and guardrails for the franchisees. The goal is to keep these measures from becoming cost-prohibitive. Over the next two years, the "must haves" will become part of franchisee contract requirements, although the exact timeframe hasn't been solidified, Johri said. 

"This will be part of the way that we choose the franchisees that we want to grow with and partner with," Johri said. "We’re adding this as a component of the culture." 

The current "must haves" for compliance are summarized in the graphic below.

Big energy cuts from rightsizing food prep and warming equipment

The ideas were originally based on ideas advocated under the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) program, but were adapted to suit KFC’s specific needs. 

In the past, for example, KFC restaurant designs were based on a standard template that specified a "one size fits all" exhaust hood and heating, ventilation and air condition equipment, which could be overkill from an energy consumption standpoint. Now, franchisees have options. Rightsizing cooking and holding systems used to keep food warm during peak periods, or that operate only as demand dictates, has helped save 4 percent on power consumption in the locations that use it. KFC-recommended changes to refrigeration and cooling can bring another 4 percent reduction, depending on the size of the location. 

Franchisees are also saving energy and money with changes to exterior and interior lighting, including new spotlights. That "simple switch" has led to emissions cuts of about 5 percent on average across the restaurant portfolio, Wallani said. 

Potential obstacles: Commissioning and procurement

Many franchisees welcome KFC’s ideas because they can reduce operational costs, according to Wallani.

That message will be crucial for franchisees, said Alastair MacGregor, national business line executive, who runs the U.S. building practice for consulting firm WSP. Providing a standardized approach helps, but local franchisees need to be empowered to make decisions that make sense for their local market.

Requiring rooftop solar panels, for example, wouldn’t make sense in a region where there is abundant hydropower. And improvements that require upfront capital costs are likely to be nonstarters.

"How do they make this economically viable to the franchise holder?" MacGregor said. 

Often, the biggest challenge is procuring equipment to meet KFC’s guidelines, so the company’s supply chain team works with franchisees to help with sourcing and negotiating pricing. KFC also requires an independent evaluation of locations as they embrace these measures, the KFC executives said.

KFC's Green Line furniture is made of recycled materials and is modular, so it can be repaired piece by piece. Source: KFC

Coming soon: Recycled restaurant furniture, building materials 

The next "must have" on KFC’s Building Green blueprint — in some stories today and rolling out more extensively in 2025 — is highly durable furniture made from recycled materials. 

The so-called Green Line portfolio , developed by KFC in collaboration with business partners, is modular. That allows some pieces to be replaced if they become broken without having to rip out an entire chair, table or other item. The furniture is lighter, helping reduce related transportation emissions by 32 percent.

"Greener stores initiatives have been going on for some time," said Jeff Clark, director of business engagement on food safety, nutrition and sustainability at the National Restaurant Association. "The low-hanging fruit has been plucked, and [KFC is] working on this more holistically."

View the discussion thread.

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KFC® Chicken Sandwich in Santa Clara

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Chicken Sandwich Combos & Meals

Classic Chicken Sandwich

Spicy Classic Chicken Sandwich

Visit your local kfc® at 1353 el camino real in santa clara, ca, and grab our mouthwatering chicken sandwich near you made with a quarter-pound of all-white meat, double breaded fried chicken breast, this premium crispy chicken sandwich is served with pickles on a warm and buttery brioche-style bun. order our classic chicken sandwich with the perfect amount of colonel's mayo or add a burst of heat with our spicy chicken sandwich featuring our world famous spicy sauce..

Our delicious Extra Crispy™ fried chicken sandwich is available at your local KFC® at 1353 El Camino Real or any of your nearby locations. Order online for pick up or delivery and grab our classic or spicy chicken sandwich for a quick lunch or dinner.

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Kfc 250 north bascom avenue, kfc 1065 east el camino real, kfc 955 saratoga avenue.

The Colonel's Club

Mother's Day 2024 deals and specials for fast food, brunch and dining

Mom most likely doesn't want to cook sunday on mother's day. why spend time in the kitchen when there's plenty of restaurants and dining spots with special menus and deals for mothers that day.

Here's your reminder: Mother's Day is Sunday, May 12.

If you don't have a card or gift already picked out or in the mail, you could take mom out to eat on Mother's Day. If you are lucky enough to spend time with your mother on Mother's Day, many restaurants and food spots can do the cooking and have specials for moms.

Among the places with Mother's Day promotions is KFC, which has several special "Real Talk" Mother's Day meals, available through Sunday – and including Día de las Madres on Friday, May 10 – curated with the help of celebrity and cookbook author Chrissy Teigen .

“I’m not kidding, like, I’m literally going to be eating KFC on Mother’s Day. That’s how this whole thing came about,” Teigen told Today.com in announcing the promotion . “We get to do what mom wants to do," said the longtime fan of KFC and wife of John Legend .

'Mother's Day rules': Mom goes viral for suggesting grandmas be celebrated a different day

Among KFC’s reimagined family meals are the "Taste of Time-off Meal (For the Mom Who Needs Some Alone Time – and Leftovers)," which comes with four pieces of fried chicken, two sides of mashed potatoes and gravy, plus two biscuits, and the “Dad’s In Charge of Dinner (For the Mom Who Doesn’t Want to Make Another Decision Today)," with a bucket of 12 pieces of fried chicken, three large sides and six biscuits.

When you order on KFC.com or in the KFC app, you also get a free 10-piece order of KFC Saucy Nuggets with a minimum $10 purchase and 40% off a 12 pc. bucket of fried chicken breasts, thighs, drums and wings.

Another reminder: It's a good idea to call your location before you head out to make sure they are participating in the special. For more deals, check RetailMeNot.com and your favorite local restaurants' social media sites for offers.

Mother's Day: 70 best gifts of any kind for Mother's Day

Mother's Day deals and specials

• Anthony’s Coal Fired Pizza & Wings : For each $100 in gift cards purchased, get a $40 bonus card (available in stores, online or in the Anthony’s app).
• Auntie Anne’s : Auntie Anne’s reward members can buy one Cinnamon Sugar or Original Pretzel and get one free on Sunday. Buy $25 in Auntie Anne’s gift cards and get a $5 reward to use on your next purchase (unlocked in the rewards program and good to July 21).
• Baskin-Robbins : The ice cream chain has a special Strawberries ‘n Cream Cake, which you can have made with Mom's favorite ice cream and cake flavors. You can pre-order through the BR App and get $5 off your ice cream cake purchase of $35 or more with the code MOM at checkout until Wednesday.

Burger King: Find out how to get a buy one, get one deal for Whoppers on Mother's Day

• Beef 'O' Brady's : Mom’s eat free off the 10@$10 menu with the purchase of an additional entrée.
• Biggby Coffee : Buy one drink of any size, up to 24 ounces, get $1 off another.
• BJ’s Restaurant & Brewhouse: Mom's get a complimentary, limited-edition stemless wine glass when dining on Saturday or Sunday (while supplies last). And get a $10 bonus card when you buy an eGift card of $50 or more.
• Bonefish Grill : All restaurants will open an hour early Sunday at 10 a.m. with a brunch menu including Bang Bang Shrimp Eggs Benedict and Crème Brûlée French Toast; drink options include a Sparkling Blueberry Refresher Mocktail made with blueberry puree.
• The Brass Tap : The beer bar chain has a Mother's Day special of buy one cocktail, beer or wine and get one free of equal value.
• Buffalo’s Cafe : Moms get a free Buffalo Chip Dessert with any entrée purchase of $14.99 or more at participating locations.
• BurgerFi: Spend $25 on gift cards and get a $10 bonus card; available in stores, online, or via the BurgerFi app.
• Burg e r King : Members of its Royal Perks loyalty program get a buy one, get one offer on Whoppers all day long on Sunday. The deal is available exclusively on the app or online.
• California Pizza Kitchen : Get a heart-shaped pizzas Friday to Sunday. Or cook yourself with one of CPK's Spring Meal Kits with chicken or salmon, available through Saturday, starting at $55 for two people or $105 for four.
• Capital Grille: The steakhouse chain has a Mother’s Day brunch 10 a.m. to 2 p.m. and moms can order from the full dinner menu all day. There's also mimosas and champagne.
• Carrabba's Italian Grill : A special Mother's Day menu, available through Sunday, includes entrees such as Carrabba's Italian Classics Trio (chicken parmesan, lasagne and Fettuccine Alfredo), a Tomato Caprese with Fresh Burrata appetizer, and Carrabellini cocktail made with Absolut Citron vodka, raspberry and blood orange, topped with Riondo Prosecco.
• Carvel : Purchase $25 in Carvel gift cards and get a free $5 reward. Offer good through June 16; reward can be redeemed through Aug. 31.
• Chicken Salad Chick : The restaurants are closed on Sundays, but you can plan ahead and on Friday, May 10, buy one get one free Large Quick Chicks grab and go packages in the restaurants or drive-thru – they come in various chicken salad flavors, plus pimento cheese and egg salad. And during the "Month of Mom" promotion, scan your receipts on Fridays in the Craving Credits app to get a free drink every day during the month of May.
• Cinnabon : Spend $25 in Cinnabon gift cards and get a free $5 reward to be used on a future visit. Available in bakery through June 23 and online through June 30. Reward code must be unlocked in the Cinnabon Rewards Program to be redeemed and is good July 1-Aug. 25
• Cracker Barrel: Bring mom between Thursday and Sunday and get a free Barrel Bite side dish with any purchase. Plus she gets a Mother’s Day card which includes a coupon for a free Barrel Bite to use May 13-31 with any purchase of $2.99 or more. (Dine-in only; one free Barrel Bite per check. Barrel Bite Duo, gratuity, and online purchase not included.)
• Denny's : Get a $5 bonus coupon for every $25 spent on the chain's gift cards online. Then, when you dine, there's limited-time specials such as the new Berry Waffle Slam and other all-day deals starting at $5.99.
• Dunkin’ : Dunkin’ Rewards members will get 3x points Saturday and Sunday on all bulk orders of donuts (½ dozen and dozen donuts) and Munchkins (orders of 25 and 50). There's also special Mother's Day eGift cards and other merchandise on ShopDunkin.com .
• Eddie Merlot's : The steakhouse chain has a special Mother’s Day brunch buffet Sunday (check your location for price) with breakfast, salad, omelet, carving, seafood and hot stations, a dessert station, plus mimosas and bloody marys. You can also get 10% off your e-gift card order through Sunday; use promo code MOM24 at EddieMerlots.com.
• Fabrizia Lemon Baking Co. : A special Mother's Day Limoncello Baked Goods Gift Box ($34.99) comes with cookies, truffles, three mini loafs, a flower and custom note card.
• Fazoli's : Take Mom or any "motherly figure" out to eat and when you purchase one entrée you get a free order of Fettucine Alfredo or Spaghetti with Meat Sauce or Marinara. Use code Mothers24; good at participating locations.
• Fleming's Prime Steakhouse & Wine Bar: A 3-course Mother’s Day weekend lunch menu (starts at $52 per person) includes a sun-dried tomato and spinach stuffed pork chop. Restaurants open at 11 a.m. Saturday and 10 a.m. Sunday; lunch menu available until 3 p.m. If you buy Mom a gift card, you get a $20 bonus card for every $100 spent on gift cards (deal good through June 23).
• Gopuff : The delivery service’s Mother’s Day deals, good through Sunday, include 15% off select wine. And Gopuff FAM members can get 30% off chocolate (limit 4 per order, while supplies last). Want flowers? There's two flower bouquets available, too, priced at $14.99 or $27.99 ($11.99 or $19.99 for FAM members).
• The Greene Turtle : Moms get a free dessert with purchase of an entrée on Sunday (available at select locations).
• Handel's Homemade Ice Cream: The ice cream chain has a new Carrot Cake flavor available for Mother's Day weekend and through the month.
• Hooters : Buy 10 wings any style on Sunday and get another 10 free when you dine in.
• Huddle House : A timely treat for Mother's Day weekend is the limited-time French Toast Toppers, with a choice of apple streusel, blueberry, cinnamon pecan, and strawberry toppings. Also get $20 off any catering order of $100 or more with code SAVE 20 (at participating locations).  
• Hurricane Grill & Wings : Mom gets a free Bloody Mary on Sunday with any entrée purchase of at least $14.99 at participating locations.
• Jamba : Through Sunday, when you buy $30 in gift cards, you get two $5 eRewards (redeem in your Jamba Rewards account, valid through June 17).
• Krispy Kreme : The doughnut chain has its limited-time Minis for Mom Collection available with three flavors: the Mini Strawberry Iced Heart Doughnut, the Mini Iced Rose Doughnut, the Mini Chocolate Cookie Crumble Doughnut made with Oreos.

Krispy Kreme: Mother's Day mini-doughnuts and revamped rewards program

• Logan's Roadhouse : The restaurant chain opens early on Sunday with a mystery reward at its corporate locations. And get $10 in free bonus gift cards when you buy a $50 card.
• Main Event : The entertainment and food venue is giving you a free $10 reward card when you buy $50 worth of gift cards. 
• Marco's P i zza : All month you can get a Pepperoni Magnifico pizza for $9.99 using code PEPMAG. You can also get 10% off e-gift cards through Sunday.
• McAlister’s Deli : Spend $30 on gift cards or eGift cards through Sunday and get two $5 reward cards. (Requires McAlister's Rewards account to redeem; reward cards good until Aug. 11.)
• Moe’s Southwest Grill : Get two $5 reward cards with every $30 spent online on Moe's gift cards through Sunday.(Requires Moe Rewards account to redeem; reward cards good until Aug. 31.)
• Metro Diner : The chain is matching up menu items with drinks (example: Fried Chicken and Waffle with sparkling wine).
• Native Gr ill & Wings : Get a free order of Buffalo Fries or a free Cookie Sundae with the purchase of an entrée on Mother's Day at participating locations.
• Noodles & Company : Members of the Noodles Rewards loyalty program order food online they get a $5 bonus card, which they can use on their next order through July 14.
• Old Chicago Pizza and Taproom : Buy a $50 gift card and get $10 in bonus cards (in-store only).
• Outback Steakhouse : Special menu items, available through Sunday, include a filet topped with roasted garlic shrimp, a filet with Aussie Cab onion and seasoned butter, and a Mum’s Peach Bellini.
• P.F. Chang's : Moms who dine between Friday and Sunday get a bounce back card good for a free entrée May 17-June 11 when their Mother's Day meal is $50 or more. And if you can't make it on Sunday, there's also $5 drink specials Monday, May 13, to Thursday, May 16.

Starbucks: See the Mother's Day merch, including sky blue Stanley cup

• Panda Express : Through Sunday, there's a 5-person family meal for $30 (online only; use the code THANKSMOM) and when you make an online order of $30 or more in gift cards, get one free Panda Bowl (redeemable through July 31).
• Raising Cane's : Members of the Caniac Club loyalty program will get a Buy One Get One Free Box Combo deal in their account to redeem on Sunday or Monday. Must be a registered member of the club by Friday to get the deal.
• Razzoo's Cajun Cafe : Available for Mother's Day is a limited-time drink, The Mother of Margs, made with Patrón Silver Tequila and Sprite and served in a replica Patrón bottle. There's also some 2-for-$20 menu specials.
• Red Robin : For Mother's Day on Sunday, get mom a $4 milkshake, a $4 Momma's Margarita – flavors include traditional, strawberry, desert pear, or honey mango; on the rocks or frozen – or a $5 Wine Time six-ounce pour of the burger restaurant's red or white house wine.
• Round Table Pizza: Surprise Mom with a heart-shaped pizza from Round Table from Friday, May 10, to Friday, May 17. You also get 15% off all orders $40 or more with code LOVEMOM. (Offer good at participating locations for dine-in, carry-out & delivery.)
• Schlotzsky’s : For every $30 spent on Schlotzky’s gift cards or eGift Cards through Monday, you get two $5 rewards; spend $25 and get one $5 reward. The reward can be unlocked in your Schlotzsky's Rewards account before July 17 and will expire 14 days after it's unlocked.
• Scooter's Coffee : Buy any drink on the menu and get one free on Sunday (deal must be redeemed through the Scooter’s Coffee mobile app ).
• Sonic Driv e-In: For a limited time, all shakes are half price every night after 7 p.m. when you order in the Sonic app or online.
• Smokey Bones : Buy a $25 gift card in-store on Sunday and earn $5 Bones Bucks to redeem July 1 – August 31.
• Smoothie King : Saturday to Monday, buy a 20-ounce smoothie or bigger and get a free 20-ounce smoothie (one-time use, excludes Hulk and Gladiator sizes).
• Starbucks : Starbucks Rewards members can buy one handcrafted drink and get another one free from 12-6 p.m. local time Sunday. You can also opt for a special Mother's Day gift card – or, if you are thinking bigger, buy mom a Delta Airlines gift card of $300 or more and get a free $20 Starbucks eGift card.
• Tous les Jours : The bakery café chain has a limited-edition ‘Love You Mom’ Mother’s Day menu, available through Sunday, with seven special cakes including an Earl Grey Grapefruit Cake, Peaches N Cream Cake, and Mini Carrot Cake (prices ranging from $12-$14 for the mini cakes; $45-$48 for whole cakes).

More ways to save: Visit USA TODAY's coupons page for deals from thousands of vendors

• Walk-On’s Sports Bistreaux : When the family dines here on Mother's Day, moms get a free dessert – options include Beignet Bites and Doughnut Bread Pudding made with Krispy Kreme doughnuts – whether they dine in or takeout. And parents get a $10 "Friday Night Date Night" gift card to use on a Friday night through June 30.
• Yogurtland: Through May 14, the frozen yogurt chain is offering free delivery on orders of more than $15 made through the website or mobile app (use the promo code FREEDELIVERY).

Follow Mike Snider on X and Threads:  @mikesnider  & mikegsnider .

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People say they worry about inflation. Their restaurant spending might show otherwise

Ayesha Rascoe

Alina Selyukh

Scott Horsley

Restaurant earnings and pricing tell us the economy is still troubled by inflation but not badly enough for consumers to give up eating out.

Copyright © 2024 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Blue Dragon

Hours updated 1 month ago

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1722 W Broadway Ave

Maryville, TN 37801

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Overall rating

It's a small place with only four tables. It was nice and clean and didn't have a menu above the counter like most cheap Chinese restaurants. I had the Kung Pao lunch special. One of the best I've ever had. There are so many versions of Kung Pao. This was amazing. I noticed a lot of take out traffic. Must be popular and I can understand why.

The first thing you notice is the incredible noise. . Everything echoes off the walls. I could not carry on a conversation with my wife without leaning over the table. The lunch portions (pictured) were perfect. My wife ordered the Sweet and Sour chicken which was quite tasty. I ordered Kung Pao chicken which was described as being served in a spicy sauce and Hot and Sour Soup. Though the soup was served hot it was however not at all hot. Nor was the Kung Pao. I have seen good things about the chicken wings so I may be inclined to try those.

Sweet and Sour Chicken

zero stars. since when is egg drop soup brown? I couldn't even try it. the "fried rice" was white soft rice in soy sauce. so gross.

Ordered Egg Drop Soup and Hot Sour Soup to try for first time. The Hot Sour tasted like a restaurant soup base with vinegar added to make it sour. The Egg Drop soup was brown, it did have a lot of egg which was nice but zero flavor. The Sesame Chicken had good flavor but they gave us no sauce to pour on it and we had to spend two minutes mixing and stirring to coat the chicken with the Tablespoon of sauce on the bottom. There were no garnish or vegetables, just chicken and rice. It looked nothing like the other photos in yelp, that show a rich glaze and lots of veggies. I ordered Steamed Chicken but it only comes with broccoli, carrot and onion. NO CHINESE VEGETABLES AT ALL! No cabbage, no water chestnut, no mushroom no bamboo shoots and no little corns. The staff were very nice but after our experience with the food, I will not be ordering again. Too bad!

Sesame Chicken to-go About 1 Tablespoon sauce, no vegetables and no sesame?

Egg drop soup.

The dining room is clean with excellent service. My food was the best Chinese I've had in Maryville.

Definitely a great dig. Portions are impressive and I really enjoyed the Mongolian beef and fried rice I had. Already gone back. The building is unassuming but its a great spot! Prices are a good for adult entrees but are going to be double digits in price. Expect to pay more if you're a family.

I have many allergies and they were able to easily accommodate me and my friends, who also have allergies. The food was great, the portions were large and the prices were reasonable. We ate inside, but many people came and picked up for dine-out. We asked for less spice and that's what we received. The service was prompt and courteous. We will all be back again. Thank you for a good lunch.

Great new restaurant in town! Lunch special was delicious! Not a ton of tables to sit inside if you plan on dining in.

The place was very neat and clean. Our food was very tasty. We got pad Thai with chicken and Mongolian chicken with a request to be spicy. Portions were big and the server was pleasant and courteous. They also have various sauces for wings but we didn't try those. We will go back.

So far, their food has been great. LOVE the dumplings. Their hot and sour soup could use a little more hot, but I am sure they have Americanized it so people won't complain.

1 other review that is not currently recommended

Maryville Corner Market And Cafe

1.5 miles away from Blue Dragon

Atlee M. said "After passing by this place 100 times, my grandparents finally asked me to have lunch with them there, today. It is cozy, clean, and oozing with small town charm. When you enter, you enter through the small market. There you will…" read more

in Cafes, Sandwiches

1.2 miles away from Blue Dragon

Dustin H. said "The reviews here are roasting this place and every kfc where I'm from is terrible. I haven't had it in years because of how bad it is in Indiana. Anyway tried this location now that I live near by and heard kfc had really good…" read more

in Chicken Shop, Chicken Wings, Fast Food

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It’s a good deal

What Gas Plant plan says | April 26

The opposing sides have spoken and public opinions, yea or nay, are likely set in stone. There are really only eight votes that count now, those of the St. Petersburg City Council. I think that they’ve got it. Various chambers of commerce in Pinellas County are strongly in favor (big surprise) as well as developers, hoteliers, etc.

Those analyzing only the financial terms who have an aversion to using public funds are strongly opposed to the deal. If they really want to get into the financial weeds of public financing, they should examine the costs of public parks that only a small percentage of citizens use. If they do, they would shut down all parks immediately while allocating more dollars to pickleball courts.

The fact is the allocation of public funds is complicated and uneven. Fixing potholes and improving stormwater drainage are easy to agree on. A baseball stadium, not so easy. The development of the Historic Gas Plant District is complex, but when completed it will provide immense benefits to the entire community.

As I’ve said before, the Rays-Hines partnership is a good one and the overall deal is worthy of support. I again suggest that the only element that needs to be tweaked is the price that the Rays-Hines group pays for the downstroke on the land. Given the back-end loading of the cash flow, an additional $150 million to the city is warranted. The Rays-Hines team could make the outcome of the vote much easier if they’d consider bumping up the cash.

Scott Wagman, St. Petersburg

Not for debt service

Rays are an invaluable asset we mustn’t let go | Perspective, May 5

This column by Robin Miller, head of the joint chamber of commerce for all of the Pinellas beach communities, in support of the Rays-Hines transaction was about as self-defeating as if a chicken had written an article supporting development of more KFC restaurants. The beach communities live and die with tourist volumes, and Pinellas County hotels and rental properties pay a heavy 6% “bed tax” on all short-term stays that goes into the county’s tourism promotion fund. That fund collected $98 million in bed taxes last year, intended to be used for marketing campaigns that benefit the hundreds of tourist-dependent businesses in the area, plus funding critical tourism-related infrastructure such as beach renourishment.

According to documents released by the city of St Petersburg, if the Rays-Hines transaction is approved, a single for-profit business (the Rays) will take $20 million from that tourism promotion fund each of the next 30 years. And those millions won’t even be used for advertising or marketing purposes — they will be used to pay the principal and interest on the $300 million-plus of new debt Pinellas County is taking on to pay for its share of construction of the new Rays stadium. The dollars that go into the tourism promotion fund are real hard-earned dollars from local businesses, and those precious dollars need to be allocated unsentimentally to sustain tourist volumes, not for debt service. Consider just one example of where those dollars are really needed: beach renourishment. At a 2023 hearing, Pinellas County officials defined 21 of the county’s 35 total miles of beaches to be “critically eroded.” Renourishment of the portion from John’s Pass to Clearwater Pass by itself is estimated to cost $57 million, with the 60% federal share of costs very much in doubt today.

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Tom Mullins, St. Petersburg

The writer is affiliated with the NoHomeRun.com citizens coalition opposed to the Rays-Hines transaction.

What capitalism does

Here’s what is toxic in the debate about how Canada is going to save young voters | Perspective, May 5

Columnist Rachel Marsden observes that Canadian Generation Z voters age 18 to 29 appear to favor socialism over capitalism. But she doesn’t address why that is so. No economically informed person, including Canadian Generation Zs, can argue that capitalism does not make bigger pies to be divided. It is the adversarial aspects of how these pies are created and distributed that displease Generation Zs and that she has not addressed.

Generation Zs, and everyone for that matter, can observe two problems: (1) Unlike socialism, capitalism — left on its own — concentrates wealth at the top; and (2) capitalist owners benefit from reducing all costs, including labor. Unarguably, owners get richer by making workers poorer. It is pretty hard to gloss over that as a problem. This conundrum has been true since the origin of capitalism. Having said that, capitalism still has produced the wealthiest economies, including for workers, in history. But history has also shown that capitalism, without government regulation, is devastating to workers in forms of pay, effort and safety. No reasonable person can argue that government regulation is unnecessary or bad.

I have never met a Canadian Generation Z, but I presume the attraction of socialism is to allocate less of the wealth at the top and more to the middle. We have the same problem here. It is an ongoing battle between preserving incentive and distributing benefits.

Alan Balfour, Temple Terrace

An idea that worked

What Florida’s Lawton Chiles could teach us about border protection, immigration and asylum today | Perspective, May 5

This Perspective column cited valuable “lessons”; however, two matters were not addressed, nor discussed in the debate on immigration. First, quoting John Cohen from a February 2024 piece in The Cipher Brief , “… we’re not going to ‘law enforcement’ this (the border crisis) away” and “… we need to figure out some strategies to reduce the push factors in countries where these people are fleeing.” Cohen continued that the “the Bush and Obama administrations successfully reduced encounters at the southern border, a large part of that success was because of investment and source-country-programs.” Having spent three years as a special agent assigned to a regional attache office at an American Embassy in Central America, I consider Cohen to be spot on. Of these “push factors,” the most urgent is corruption. The second matter is the United Nations Commission Against Impunity in Guatemala, “CICIG.” Operating from 2007 to 2019 and largely funded by the U.S., the CICIG group had been one such source-country program that was a “stellar example of what worked.” However, during 2017-2019 — that is, the Trump administration — a multifaceted transnational influence operation was mounted. Crafted to undermine the CICIG, and via what’s alleged to be a quid pro quo between then-President Donald Trump and then-Guatemalan President Morales, the group was defunded and shuttered. It was momentously tragic, exacerbating migration exponentially, the effects continuing to be seen at the border. While well reported during the 2018-2022 time period, few Americans have even heard of the CICIG, much less know of its demise and who’s responsible.

Rob Siberski, Safety Harbor

The long con

Retirement a growing luxury in America | Editorial, April 30

The problem of retirement and health care for our fellow citizens in their 40s, 50s and 60s, to say nothing about younger Americans, verges on the catastrophic. The national debt, which was less than $1 trillion when Ronald Reagan became president, is now around $34 trillion and rising. Who is to blame for this and what are the likely consequences?

Blame for a national debt that will almost certainly wipe out the chance for a decent retirement for hundreds of millions of Americans can be laid directly in the laps of those who voted to give massive tax breaks to the wealthy and the large corporations, starting with the Tax Reform Act in 1986. How did it happen that ordinary Americans voted for politicians who would endanger their futures with massive federal debt? This is explained in Thomas Frank’s book, “What’s the Matter with Kansas?” published in 2004. How did the wealthy con the average American man and woman? They did it with wedge issues: abortion, gay rights, women’s rights, immigration and the like.

Is there much of a chance that ordinary Americans will wake up to the fact that they’ve been had? Not likely. The current presidential race is proof of that. My own goal is to leave my two daughters enough inheritance to fill part of the gap that they won’t be getting with Social Security and Medicare.

Richard Sutherland, Lakeland

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