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Subway Business Plan Template

Published Jul.18, 2018

Updated Apr.24, 2024

By: Brandi Marcene

Average rating 3.4 / 5. Vote count: 11

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Table of Content

Do you want to start Subways business?

Do you want to start a Subway business? Subway is one of the most famous American privately held fast food restaurant franchises whose core product is the sub – submarine sandwich. In addition to that, Subway also sells salads, paninis, and baked items like doughnuts, muffins, etc.

Subway is one of the biggest food chains in the world and opening a Subway franchise is undoubtedly an extremely profitable venture. In case, you don’t know how to start Subway business franchise, the first thing you must do is to create a detailed business plan covering all business requirements. Your business plan is the most important thing that can earn you a Subway franchise among other applicants. For writing an effective business plan, we are providing the business plan for a startup Subway franchise located in Hillsborough, California.

Executive Summary

2.1 the business.

The Subway franchise, located in Hillsborough, California, will be bought and owned by Harry Jacob. Jacob is a well-known franchisee who has been in this business for the past 10 years. He is currently running three franchises of notable restaurants in California.

2.2 Management

Jacob has more than 10 years’ experience in operating franchises of famous food chains. For his new venture, he has made an incredible Subway business model  in which the main emphasis is made on the franchise’s management since it is the key deciding factor of the success of any startup. Jacob will hire a small team which will be trained for one month before onboarding.

2.3 Customers

Our target market will the residential community based in Hillsborough along with the non-residents – people who don’t live near us but have come to the area for any purpose.

2.4 Target of the Company

Our business targets are as follows:

Company Summary

3.1 company owner.

Harry Jacob will be the owner of the new Subway franchise in Hillsborough, California. Jacob is a well-known franchisee who has been in this business for the past 10 years. He is currently running three franchises of notable restaurants in California.

3.2 Why the Business is being started

Jacob has been in the food franchising business for a decade and is now looking forward to expanding his business by adding another promising franchise to his ownership. Considering that Subway has performed really well in more than a hundred countries with its over 45,000 stores, Jacob is willing to invest what’s needed for availing the incredible Subway business opportunities .

3.3 How the Business will be started

For starting the franchise, a 2-storey restaurant building will be procured on lease in Hillsborough. After getting the business registered by the tax authorities, Jacob will purchase furniture, machines, material, and crockery. The costs for startup are as follows:

The startup requirements are as follows:

Services for customers

The success of a food restaurant greatly depends on the quality and nutrition of the food products. Subway is the world top franchise restaurant and for buying their franchise, you have to provide the same services with the same quality. If you don’t know what services are provided by a Subway restaurant, you can take help from this   sample business plan for Subway franchise .

Initially, we will provide the following nutritional products:

• Sandwiches: Black Forest Ham, Chicken & Bacon Ranch Melt, Meatball Marinara, Oven Roasted Chicken, Roast Beef, Rotisserie-Style Chicken, Steak & Cheese, Subway Club®, Classic Tuna & Turkey Breast
• Signature Wraps: Black Forest Ham, Steak & Cheese, Subway Club®, Classic Tuna & Turkey Breast

We’ll provide dine-in, takeaway & free-delivery service to our customers.

Marketing Analysis of Subways business

The most important component of the Subway business plans  is the marketing plan which can only be developed after an accurate market analysis. Before creating your Subway business plan , you must analyze whether the market you are going to choose has demand for your business or not. While developing your Subway franchise business plan , you should also keep in mind that several people will be sharing the same business in the same locality. If you are planning to start a Subway franchise business, you can take help from this Subway sample business plan or any other Subway business plan sample  available online.

5.1 Marketing Trends

Before starting a Subway franchise, it is good to have a solid understanding of the market positioning of the Subway brand. Subway is the world’s second-largest food franchise after Wendy’s. As of 2017, Subway had more than 45,000 stores in about 112 countries and was generating more than $422,000 on average annually.

The number of Subway locations has been increasing day-by-day which indicates the popularity of this food chain. The situation is no different in the United States, where sub sandwiches are one of the most popular fast foods, especially among the teenagers.

5.2 Marketing Segmentation

Our primary target market will the residential community based in Hillsborough. Our experts have identified the following segmentation of our target market:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Residents: Our primary target market will the residential community based in Hillsborough. American people love Subway sandwiches especially the children and teenagers so we hope to have a lot of sales from the residents living near us.

5.2.2 Non-Residents: Our secondary market will be non-residents or the people who don’t live in our vicinity but have come to the area for any purpose. This group might include the tourists and the people who work near us. Considering the high name of Subway, we expect these people to stop by us for having a bite of our sandwiches.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are:

• To become the best Subway franchise as well as the most trusted food restaurant in Hillsborough
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with the earned profits by the end of the first year

5.4 Product Pricing

Product pricing is an important factor which decides the future of a new business. Considering our strategic location and our famous brand name, we don’t need to keep our prices low. We will follow the standard Subway prices, according to which 6-inch sandwich will cost $3.5 and footlong will cost $6.5, exclusive of tax.

Sales strategy is also an important component of Subways business plan  since it determines how you will attract your customers toward you.

6.1 Competitive Analysis

A startup business can never survive if it doesn’t have anything special and different about it that’s why you must devise your Subways business plan keeping in view your competitive aspects. Our biggest competitive advantage is our brand which is well-known for its quality and taste. Moreover, our second competitive aspect will be the value, we give to our customers. Our workers will be friendly and available to the customers. We’ll highly entertain any complaint received against any of our products or workers through social media or any other channel to retain our brand image.

6.2 Sales Strategy

• We will advertise our franchise on social and mass media in compliance with the standards of franchise requirements
• We will give away free sandwiches to first 100 customers in the first 3 days of our startup
• We will give discounts and gifts during the first month of startup to promote sales

6.3 Sales Forecast

6.4 sales monthly, 6.5 sales yearly, personnel plan.

The personnel plan describes the number and type of staff needed for your startup. It’s also very important and must be properly developed before you plan your Subway business strategy services . The personnel plan of our Subway franchise is as follows:

7.1 Company Staff

We will initially hire the following staff:

• 1 Manager for managing overall operations
• 2 Cashiers for keeping records
• 4 Waiters/Assistants
• 10 Cooks for preparing sandwiches
• 5 Drivers for home delivery
• 2 Security Guards

7.2 Average Salary of Employees

Financial plan.

The final thing to do before starting your Subway franchise business is to develop a detailed financial plan covering all costs and expenses. The financial plan describes all expenses required for the startup as well as how these expenses will be covered by your earned revenues. The financial plan is an important component of business plan Subway franchise  so make sure to develop it with great care.

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download Subway Business Plan Sample in pdf

OGScapital writer specializes business plan themes such as fast food restaurant business plan , organic restaurant business plan , fine dining restaurant business plan , business plan for seafood restaurant , pizzeria business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How To Write a Business Plan for Subway Franchisee in 9 Steps: Checklist

By henry sheykin, resources on subway franchisee.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

If you're considering owning a Subway franchise , you're in good company. According to a recent report by Franchise Direct, Subway is the world's largest submarine sandwich chain with over 43,000 locations in more than 100 countries.

But how do you write a business plan to become a Subway franchisee? In this post, we'll take you through a 9-step checklist to help you get started.

From conducting market research to attending franchise seminars, this guide will help aspiring franchisees navigate the process of owning a Subway restaurant successfully.

So, whether you're an established business owner, first-time entrepreneur, or someone looking for a career change, this guide will equip you with the tools and support you need to turn your Subway franchise dreams into a reality.

Conduct Market Research

Market research involves collecting and analyzing data about a particular market, including its potential customers, competitors, and industry trends. It is the first step towards developing a solid business plan for a Subway franchisee. Before investing your time and money into opening a Subway restaurant, you need to conduct thorough market research to ensure that there is a demand for the product and that it aligns with your goals and objectives.

Market research helps you identify your target market, their preferences, and purchasing behavior. You will also discover the current trends and opportunities in the fast-food industry that will help you stay ahead of the competition.

The following are steps to follow when conducting market research for Subway franchisee:

• Identify the geographic area where you want to open the restaurant.
• Use online tools like Google Trends to research the popularity of sub sandwiches in your area.
• Visit other Subway restaurants within your area to evaluate the competition, prices, and customer service.
• Read industry publications and government reports to keep up with the latest trends, regulations, and issues affecting the fast-food industry.
• Conduct surveys, focus groups, or interviews with potential customers to gather firsthand insights on their preferences, needs, and attitudes towards Subway restaurants.

By conducting market research, you will get a better understanding of the fast food industry and the demand for sub sandwiches in your area. You will also be able to identify the strengths and weaknesses of your competitors, which will help you come up with strategies that will enable you to stand out in the market.

Develop A Business Concept

Once you have conducted your market research, it's time to develop a solid business concept . Your business concept should be unique and different from other Subway restaurants in your area. You want to stand out and offer something that will attract customers to your restaurant.

To create a strong business concept, it's important to clearly define your target audience, menu, and branding. Your target audience will dictate your menu offerings and marketing strategies. Make sure you consider dietary restrictions, cultural preferences, and local trends when developing your menu. Your branding should also be tailored to your target audience and reflect your restaurant's values and mission.

• Think about what makes your Subway restaurant unique and how it can stand out from competitors in the area.
• Consider the local community and their preferences when developing your menu.
• Think about your branding and how it can appeal to your target audience.
• Stay true to your restaurant's values and mission, and make sure they are reflected in your business concept.

It's also important to have a clear understanding of your restaurant's values and mission. Your values and mission will guide your decision-making and ensure that your restaurant stays true to its purpose. Make sure you communicate your restaurant's values and mission to your staff and customers.

Once you have developed your business concept, test it out by conducting market research and getting feedback from potential customers. This will help you refine your concept and make sure it's truly unique and appealing to your target audience.

Having a strong business concept is crucial for the success of your Subway franchise. It will guide your decision-making and ensure that your restaurant stays true to its purpose. Take the time to carefully develop and refine your business concept before moving on to the next steps of opening your franchise.

Assess Your Financial Situation

Before embarking on a Subway franchisee opportunity, it is essential to assess your financial situation honestly. Starting any business venture requires a lot of capital, and owning a Subway franchisee is no exception. You must have a clear picture of your financial status to determine if you have enough funds to start and sustain the business.

• Calculate Your Start-Up Capital: The cost of starting a Subway franchisee can range from $114,000 to $258,000. This amount covers the expenses necessary for opening a new location. It includes a franchise fee, rent, equipment, supplies, and training costs. Make sure to have enough funds to cover these expenses.
• Determine Your Ongoing Commitments: Running a successful Subway franchisee involves ongoing expenses, such as staff salaries, food supplies, rent, and utilities. You will need to track your costs, estimate your profits, and plan for any unexpected expenses.
• Consider Your Income and Savings: Determine how much of your savings you can afford to invest in a Subway franchisee. You should also consider your current income and the potential income from the franchisee. It will help you ensure that you can make ends meet while growing your business.
• Don't invest all your life savings in the business; keep some funds in case of an emergency.
• You may need to consider taking out a loan or other financing options to cover the start-up cost.
• Maintain a financial cushion to cover unexpected expenses

Assessing your financial situation is a crucial step when considering owning a Subway franchisee. You must have a clear picture of your finances and expenses to determine if you can meet the requirements. The key is to plan and manage your funds efficiently in the initial stage of the business to achieve long-term success.

Choose A Location

One of the most important steps in becoming a Subway Franchisee is choosing the right location for your restaurant. The location of your restaurant can make or break your business, so it's critical to choose carefully .

When considering potential locations, you should first research the area you're interested in. Look for areas with high foot traffic, such as shopping centers, busy streets, and other popular areas. You should also consider the surrounding businesses, as being near complementary businesses can help drive traffic to your restaurant.

• Consider the demographics of the area, including income level, age, and interests.
• Do a thorough assessment of the competition in the area.
• Check local zoning laws and regulations to ensure your restaurant will be in compliance.

Once you've identified potential locations, it's important to visit each site in person to get a feel for the area. Look for things like accessibility, parking, and overall attractiveness. Additionally, you should research the landlord or property owner to ensure they have a good reputation and a track record of success.

After considering all of these factors, you should compile a list of potential locations and present them to Subway's real estate team. They will review each location and provide feedback to help you make the best choice for your restaurant.

• Don't rush your decision. Take your time to make sure you're choosing the best location for your business.
• Consider hiring a real estate professional to help you find and evaluate potential locations.
• Be willing to compromise on certain factors in order to find the best overall location.

By following these tips and using your best judgement, you can choose a location that will set your Subway franchise up for success.

Secure Financing

One of the most important steps in becoming a Subway Franchisee is securing financing. Most traditional sources of financing, such as banks and credit unions, offer loans to prospective franchisees, but you may also consider securing financing through alternative channels.

Before applying for financing, it's important to do your research. Be sure to review the costs associated with opening and operating a Subway franchise, such as the franchise fee, rent, equipment, and inventory costs. Take the time to review your personal finances as well to ensure that you are able to meet the financial requirements associated with securing financing for a Subway franchise.

Here are some tips on how to secure financing for your Subway franchise:

• Create a solid business plan. Lenders want to see that you have a well-thought-out plan for your Subway franchise and that you have a strong understanding of the market and competition.
• Consider alternative sources of financing. Don't limit yourself to traditional bank loans, explore options such as microloans, crowdfunding, or even borrowing from friends and family.
• Work with a franchise financing specialist. These financing specialists have experience working with Subway franchisees and can help you navigate the financing process.
• Prepare a great loan application. When applying for financing, it's important to be organized and thorough. Be sure to have all of the necessary documents and information ready to present to lenders.

Once you've decided on the best financing option for your Subway franchise, it's important to apply as soon as possible. The application process can be lengthy, so it's important to give yourself plenty of time to gather all of the necessary documents and meet with lenders.

Remember that securing financing is just one step in becoming a Subway Franchisee. It's important to continue to work hard and follow the Subway system to ensure your franchise's success.

Gather Necessary Documents

Before becoming a Subway franchisee, you will need to gather all the necessary documents to ensure everything is in order. This will help you avoid any delays in the process and make sure that everything is properly organized. Here are some of the documents you will need to gather:

• Personal Identification Documents: The first set of documents you will need to gather are your personal identification documents, which include your birth certificate, passport, and social security card.
• Financial Documents: You will also need to provide proof of your financial situation , including bank statements, credit reports, tax returns, and net worth statements. This will help determine your eligibility for financing and provide a clear picture of your financial standing.
• Business Plan: Your business plan is another crucial document that you will need to gather. This will outline your business goals, strategies, and how you plan to make your Subway franchise a profitable venture.
• Franchise Disclosure Document: You will also need to review the Franchise Disclosure Document (FDD), which provides information about the franchise system, fees, and other important details. Make sure to read and understand the document thoroughly before signing the franchise agreement.
• Lease Agreements: If you have already secured a location for your Subway franchise, you will need to gather the lease agreements for the property. This will help ensure that you have a lease in place when you sign the franchise agreement.
• Make sure all your documents are properly organized and easily accessible.
• Keep a copy of all documents for your records.
• Review all documents carefully and seek professional advice if necessary.

By gathering all the necessary documents, you can ensure that your Subway franchisee application process goes smoothly. This will also give you the confidence you need to move forward with your new business venture.

Attend A Franchise Seminar

Attending a franchise seminar is an important step for anyone interested in becoming a Subway Franchisee. These seminars provide a comprehensive overview of what it takes to start and operate a successful Subway restaurant.

• Do your research ahead of time on the seminar's agenda to come prepared with any questions you may have.
• Engage with other potential franchisees to learn more about their experience and ask about any challenges they've faced.
• Take notes throughout the seminar to refer back to during later stages of the franchise process.

During the seminar, expect to learn about the company's history, core values, and expectations for its franchisees. You will also receive information about the financial requirements to become a franchisee, the support you can expect to receive from Subway's corporate team, and the steps involved in selecting and opening a restaurant location.

Attending a franchise seminar is a chance to meet the Subway franchise team face-to-face, so be prepared to ask any questions you have about the process. Consider asking questions about what qualities the company looks for in its franchisees, how it supports its franchisees once they've opened their restaurants, and its approach to marketing and advertising.

If you are serious about becoming a Subway franchisee, attending a franchise seminar is a must. It will provide you with a wealth of information about the franchise opportunity, allow you to meet the Subway team in person, and give you the chance to ask questions and interact with other potential franchisees.

Sign The Franchise Agreement

Once you have gone through the franchise seminar and attended the necessary training sessions, it is time to sign the franchise agreement. This document is important since it outlines the terms and conditions of your partnership with Subway and the obligations that come with being a Subway franchisee.

Before signing the agreement, it is important to review it carefully to ensure that you understand all the terms. Seek legal counsel if necessary to help you understand the legal implications of the document.

If there are any clauses that you find unclear or that you disagree with , do not hesitate to raise them with the franchisor and seek clarity or modifications.

• Take your time reviewing the agreement. A franchise agreement is a legal document and requires proper attention to detail.
• Get professional help to review the legal language of the agreement.
• Remember that the franchise agreement is a partnership with Subway. Ensure that you agree with the obligations stipulated in the document.

Once you are satisfied with the terms, sign the agreement and attend to any other requirements that may be requested.

After signing, both you and the franchisor will have obligations that you are required to fulfill . You will need to pay royalties, submit regular reports, and comply with the brand standards set by Subway, among others.

Signing the franchise agreement is a major step towards becoming a Subway franchisee. It is therefore important to ensure that all parties involved have a common understanding of the expectations and that the partnership is based on a solid foundation.

Attend Training Sessions

Once you have signed the franchise agreement, the next step is to attend training sessions. It is essential to attend these sessions as they are designed to equip you with all the knowledge and skills necessary to operate a successful Subway restaurant. The training sessions cover a variety of topics, including:

• Inventory management
• Customer service
• Staff management

The training sessions are typically held at the Subway training center, where you will meet other franchisees and network with industry professionals. You may also have the opportunity to participate in hands-on training at one of the Subway restaurants to get a better understanding of how the business operates.

• Take notes during the training sessions: The training sessions cover essential information that you will need to reference later. It is essential to take detailed notes to ensure you retain the information.
• Ask questions: Don't be afraid to ask questions during the training sessions. The trainers are there to help you succeed, and they will be more than happy to help you.
• Network with other franchisees: Attendees come from different backgrounds and experiences. Use this opportunity to learn from other franchisees by asking questions and sharing ideas.

It is important to note that the training sessions are not just a one-time occurrence. Subway offers ongoing training and support to help you stay up-to-date with the latest industry trends and best practices. The company also provides online training modules and resources that you can access at any time to refresh your knowledge and skills.

By attending the training sessions and taking advantage of Subway's ongoing training and support, you will be well-equipped to run a successful Subway restaurant and achieve your business goals.

Opening a Subway Franchisee requires careful planning and preparation. By following these 9 steps, potential Franchisees can create a solid business plan and increase their chances of success.

• Conduct market research
• Develop a business concept
• Assess your financial situation
• Choose a location
• Secure financing
• Gather necessary documents
• Attend a franchise seminar
• Sign the franchise agreement
• Attend training sessions

With the right resources and support, owning a Subway restaurant can be a lucrative and rewarding opportunity for entrepreneurs.

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Sample Subway Franchise Business Plan

• March 12, 2023

Do you need help starting a subway franchise? If YES, here is a sample subway Business Plan.

Subway restaurant is one of the largest restaurant chains in the world. To own this franchise, you need to have a business plan ready. This Subway franchise business plan example is provided for this purpose.

Do you know what it takes to start a Subway sandwich shop? How much does a Subway owner make a year? Subway is a top eatery in the food industry that has been franchising for many years. Though it reached the peak of success in the food business in record time, Subway continues to have increased demand and is expanding faster than ever before.

SUBWAY FRANCHISE BUSINESS PLAN SAMPLE

If you are an entrepreneur with a good eye for lucrative business and a desire to play in the food industry, owning a franchise with Subway is the best thing to do.

This article serves as a guide to buying and running a Subway franchise, so read further with rapt attention to know and understand the company and its system of doing business and see how well you can fit in.

You should know about the organization you want to start a business with, so let me introduce the company before I go into the business model of the Subway franchise.

About Subway Franchise

It all started in 1965 when a young man went to a family friend to solicit college funds. The founder of Subway, Fred DeLuca, got the money he asked for, but his benefactor, Dr. Peter Buck, gave him $1,000 on the condition that he opens a sandwich shop.

This led to the birth of Subway, as both men became business partners, but the name was not always Subway; it started as Pete’s Super Submarines, which was replaced by Subway in 1974.

The first shop was opened in Bridgeport, Connecticut, and about nine years after the first opening, they had managed to open 16 other branches all over the state of Connecticut. This progress looked slow to the founders, who decided to start offering franchising opportunities to boost the expansion of the business.

Since the first franchising unit was opened in Wallingford in 1974, Subway started to experience a rapid expansion. As of 2013, this business opened more than 50 new franchising units weekly!

With global recognition as a nutritious substitute to the traditional fast foods we have around, Subway continues to feed customers with the improvement of their health in mind.

A Subway menu contains breakfast, salads, all sandwiches, guest subs, kids pack, side drinks, and extras. Platters are also available for all kinds of occasions with any size of the crowd.

Currently, over 44,000 Subway franchises are scattered all over 111 different countries worldwide.

These are the vital things you need to know about the Subway franchise;

• First, you do not need any previous experience with business owners to start a franchise with Subway, but good leadership skills and business management are an added advantage.
• Even if this is a food business, you don’t need to be a cook because the Subway manual clearly states that there is no cooking or grills.
• Being a Subway franchisee means you will pay an ongoing royalty fee of 8% and an Ad royalty fee of 4.5%.
• You are allowed to have absentee ownership.
• You will need eight to twelve employees to run your Subway franchise.
• You can build your restaurant by using your contractor or letting Subway recommend one.
• You can choose to sell your restaurant any time you feel like it; the company has to approve the buyer.
• You will have proper training and support before you launch your business, and even after you start, there will be periodic training for you and your staff.
• Lending services are available for you in case you need them.
• Subway does not explicitly publish any earning claims for its franchisees. You can refer to the Franchise Disclosure Document (FDD) for more information.

Starting your Subway Franchising Business

How much does it cost to own a subway? To start your Subway franchise;

• You must have a net worth ranging from $80,000 to $310,000, along with other financial requirements.
• You will need liquid cash ranging from $30,000 to $90,000.
• You will make an initial investment of $147,050.

These are the steps to acquiring and running your Subway business;

How do I become a subway franchisee?

• Attend the free seminar organized by the company and meet Subway representatives.
• Fill out the franchise application form on this website https://subapps1.subway.com/AdditionalInfoApp/index.aspx.
• You will pay a franchise fee of $15,000. It is a one-time payment that will give you the right to use the Subway trademark and brand name anywhere in the world.
• Sign the Subway franchise terms of agreement and renewal, which seals your 20 years contract that can be renewed on expiration with the company.
• Attend the two weeks Subway training course where they groom you and your staff on basic management skills and the Subway system of doing business.
• Secure a location for your business. Subway will provide you with a list of approved sites during your qualifying process.
• Purchase food for your restaurant by ordering from a Subway-approved vendor.
• Launch your business

Subway is headquartered at 325 Sub Wy. Milford, CT 06461, and the present Chief Executive Officer is Suzanne Greco.

SUBWAY FRANCHISE BUSINESS PLAN EXAMPLE

Using this sample business plan, you have a template to work with. We have covered some of the most overlooked areas by newbie entrepreneurs. Now you have the opportunity to put together a plan that captures the vital aspects of doing business.

Let’s get into the nitty gritty without further ado;

• Executive Summary

Subway Restaurant is a franchise opportunity that seeks to replicate the franchisor’s successes. We are a dynamic team driven by a desire to run a highly efficient business model. We are located in Baton rouge, LA.

Our products and services will consist of those allowed by the franchisor.

Some of these will include the franchisor’s signature product, the submarine sandwich, also known as subs. Others are donuts, muffins, cookies, paninis, salads, and wraps.

Our business will be located in the heart of Baton Rouge’s central business district. This location is strategic and presents us with an opportunity to grow and expand rapidly.

• Our Products

All Subway Restaurant’s products and services are of the highest quality. We seek to continue this tradition of excellence by making these products available to all our esteemed customers. These products include submarine sandwiches, known as Subs, salads and wraps, paninis, cookies, muffins, and donuts. These will be prepared with specially formulated spices in a hygienic environment.

• Vision Statement

We will not only continue in the franchisor’s tradition of excellence but will follow a growth model that will result in the opening of multiple units. Because we are expansion-driven, our sights will be set on identifying opportunities from the onset. This will allow us to implement strategies to establish more franchise units quickly; this will be done with the complete guidance of the franchise owners.

• Mission Statement

Our mission at Subway Restaurant is to offer our clients delicious meals in a cozy and comfortable environment. We also seek to become one of the most productive and competitive Subway franchises.

• SWOT Analysis

For meaningful growth to be achieved, a SWOT Analysis of our business operations has been conducted. This has allowed us to identify key areas important to achieving our set targets. The following are our findings;

The experience of our workforce is of great importance to us. This is coupled with our strategic location. This location is easily accessible from all directions of the city. This busy location enhances our potential for profitability.

Our firm commitment to growth also counts among our strengths. Every member of our team is driven by this single determination to succeed.

Our weakness can be attributed to the availability of substantial funding. We would have loved to start on a larger scale. The consolation is that we will gradually expand with the right approach and determination, no matter our current size.

• Opportunities

With a Subway franchise, opportunities are never in short supply. We are taking full advantage of these opportunities to establish a thriving business that will help us achieve three objectives; increase sales and profits, create employment opportunities and satisfy our clients.

Threats faced by our business include the risks posed by a troubled economy or a recession and stiff competition from an oversaturated industry. The former cannot be readily predicted, but there is a chance it could happen anytime.

• Target Market

A lot of people love to eat out. This is the primary reason restaurants are still relevant. We have a diverse target market: families, single men and women, tourists, teenagers, corporate executives, and lovers. Others include families and the young. These segments of society regularly patronize restaurants.

Our services and products will be targeted at them to help us build a dedicated group of clientele.

• Sales Projections

With the vast market at our disposal comes the opportunity to grow our client base. To achieve a level of sales sufficient enough to help us realize our growth potential, we have come up with a 3-year projected sales as seen below;

• First Financial Year.             $390,000.00
• Second Financial Year.        $560,000.00
• Third Financial Year.            $800,000.00
• Marketing and Sales

Marketing is essential to us. We seek to adopt the most effective strategies. These have a direct bearing on sales. We will assume the internet as a tool to promote our restaurant. This will be through creating a user-friendly website revealing every service we provide. Social media marketing will also be adopted.

We will also have a referral program where customers will accumulate points that can be redeemed for our products. Paid ads will run on TV and radio stations in addition to the distribution of handbills.

• Competitive Advantage

Other businesses offer similar services. However, what sets us apart from the pack is our brand. Subway is a reputable brand with both domestic and international appeal. We will use this advantage to set up a restaurant business to consolidate its previous successes.

This Subway restaurant business plan sample has provided essential information you can work with to draft your unique plan.

While using this as a template, you can use information obtained from your feasibility study to write a plan that will benefit the growth and stability of your business.

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Subway – Franchise Business Plan

Founded in 1965, Subway is a privately owned fast-food chain that primarily sells sub sandwiches, as well as salads and other food items. All Subway restaurants are franchised and the company only employs a small head office staff. Currently, Subway has more than 40,000 restaurants operating in 102 different countries. In the U.S. alone, the company serves nearly 2,800 sandwiches every 60 seconds. This restaurant has traditionally grown through its flexible franchise model and surpassed McDonald’s as the number one fast-food restaurant in the U.S. in terms of store numbers.

Subway franchisees can choose from a variety of traditional and non-traditional locations. Compared to other fast-food chains, Subway allows franchisees to open a very small or a large restaurant from 160 to 2,700 square feet. The restaurants can be with or without seats, in a mall, a hospital, a university, as a drive-thru, or as a free-standing restaurant. It is the franchisees’ responsibility to find the location of the restaurant. Joorney Business Plans offers a comprehensive location-based market analysis to meet the various needs of Subway franchisees.

The initial investment for establishing this franchise business ranges from $89,550 to $328,700, depending on the size, construction costs, and the equipment needed. The Subway restaurant business can be started with a minimum equipment investment depending on the restaurant’s size.

The Subway license is purchased for a one-time fee of $15,000. The license entitles franchisees to carry the trademark, to open up a Subway restaurant, and to have unlimited access to everything there is to know about the Subway brand. Once the restaurant has opened, franchisees pay 8% of the net sales as a royalty fee. In addition, 4.5% of net sales go into the national marketing budget. Joorney Business Plan writers have extensive experience in developing long-term financial projections for Subway restaurants.

The aim of the marketing campaigns is to drive profitable sales for Subway franchisees. Franchisees actively participate in the running of the franchisee advertising fund and receive help to conduct local marketing activities. Over the past decade, it has significantly boosted its marketing campaigns and has been at the forefront of advertising toward a healthier demographic. Subway constantly works on creating new products, optimizing processes, and developing new decors. Joorney Business Plans writes marketing strategies that are in line with the franchise agreement .

Financial Assistance

The franchisor offers an equipment leasing program to most franchisees in the U.S. Subway deems the equipment lease to be a true lease and not a financing lease. Equipment leases are written for the term of five years. The franchisor also offers to finance $10,000 of the initial franchise fee under its minority loan program for qualified franchisees purchasing their first franchise at the full $15,000 franchise fee.

In addition, Subway may loan money to franchisees in connection with a Subway restaurant. The terms and purposes of these loans are negotiable. The franchisor may change or eliminate these loan programs and equipment leasing programs without any prior notice to franchisees. Joorney Business Plan writers can develop in-depth, long-term financial projections in line with the leasing or loan agreements with the franchisor.

All Subway franchisees have the advantage of a well-proven system that has been working for over 50 years. Due to the popularity of the products, the Subway system is a welcoming opportunity for a successful future.

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Burger king is now its own biggest operator, for now, get ready for a summertime value war, frustrated fast-food customers are apparently heading to walmart.

• Cracker Barrel plans to invest $700M in a massive 'transformation'

Subway takes a key step in its franchising strategy

Subway is taking a key step in its bid to shift the makeup of its franchisee base following deals with five new multi-unit operators, the company announced on Monday.

The five groups together consolidated or acquired more than 230 restaurants this year, including two groups new to the Subway system and an existing franchisee that amassed 100 additional stores to bring their total number to more than 140 restaurants. The franchisees are in Texas, Florida, Arizona and the mid-Atlantic region.

The operators have also agreed to remodel and strategically open new restaurants in the coming years, Subway said.

The sandwich giant has been working with new and existing operators to buy up restaurants in a bid to bring more larger, multi-unit operators into the system. The idea is to diversify the size of the franchisee base and bring in operators with more financial wherewithal than the smaller operators that have traditionally owned Subway’s nearly 21,000 U.S. locations.

Among the new operators is EYAS Capital , an investment firm that targets businesses that generate cash flow “without overpaying.” It looks for brands in the hospitality and real estate businesses and its founder, Tim Foley, has owned and operated Truxton’s American Bistro, Wendy’s and Pat & Oscar’s, among other things.

“Subway is an iconic brand that has undeniably refreshed every part of its business over the past few years with the introduction of new menu items, unique guest experiences and operational enhancements,” Foley said in a statement.

Subway did not reveal the identities of the other operators.

The announcement comes as Subway continues to look for buyers. The Miami-based sandwich giant has been courting private equity groups and others in a deal that could value the chain at $10 billion.

Among the company’s hope is that it can convince potential buyers that it did much of the hard work of a turnaround. Subway has closed about 6,000 restaurants since its peak in 2015 in the U.S. and has been closing locations internationally more recently.

The franchise strategy is a key part of that because larger operators may be more able to remodel locations. The company hopes that a combination of remodels and relocations, coupled with some new locations, can help improve operator profitability and the company’s overall market position.

The company said it expects to remodel 3,600 locations in North America this year, which could bring the total number remodeled to 10,000 by this summer.

“A key element of Subway’s multi-year transformation journey is attracting multi-unit owners with the vision, resources, operating expertise and passion for the Subway brand,” Trevor Haynes, Subway’s president of North America, said in a statement.

Another key strategy is rebuilding international growth, and there are signs that is already taking place.

Subway generated $9.8 billion in the U.S. last year and finished the year with 20,810 restaurants, according to data from Restaurant Business sister company Technomic. System sales grew 4% domestically.

But international sales rebounded after recent years of weakness due largely to closing locations. International system sales grew 9.5% to $5.8 billion. The company also grew international unit count, finishing with 67 more restaurants outside the U.S. than it had a year ago. Subway said it opened 145 new restaurants in the first quarter of this year.

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4 Reasons For Subway's Explosive Growth

Subway has surpassed McDonald's in terms of global locations. 

The sandwich chain has more than 40,000 locations, compared with McDonald's 35,000.

And while McDonald's is struggling with lagging sales, Subway is plotting an ambitious expansion to 100,000 restaurants by 2030.

Here are a few reasons Subway has become ubiquitous. 

Easy access. Subway restaurants are efficient to build, and require less square-footage than the average McDonald's. As a result, Subway can easily open a restaurant nearly anywhere. Unusual locations include a laundromat, church, and car dealership.

Healthy perception. "When customers want something fresher or lighter than burgers and fries,  Subway  is an easy choice, and its range of vegetables and cold cuts lend to a broader brand perception of  Subway  being better for you," Sam Oches, editor of QSR Magazine , told Business Insider. 

Ability to customize. Customers today are all about making meals to their specifications. McDonald's has responded to this trend by testing tablets that allow customers to customize a burger. Subway has been all about customization from the beginning, adding to its popularity. 

Simple franchising model. Subway stores are easy and economical to open. As a result, franchisees are lining, up, Oches said. 

Despite having more locations, Subway won't overtake McDonald's anytime soon when it comes to sales.

" McDonald 's, despite having nearly half as many units as  Subway , does almost three times as much as  Subway  in U.S. sales.," Oches said. 

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Subway Franchise Financial Model

Fully editable financial model template in Excel format specifically built for Subway franchises with the latest Franchise Disclosure Document

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This financial model template include everything you need for your business plan.

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Subway Restaurant: Business Plan Entrepreneurship Essay

Subway sandwiches restaurants, introduction to subway sandwiches restaurants.

Subway Sandwiches restaurant is a type of food industry and it has more branches in different countries selling quick and nutritious meals. It offers Americans franchise with low capital to begin their own restaurants.

Subway Sandwiches restaurant is the type of business proposal selected in the city as the decision to invest in restaurants has no stiff competition in the city as few entrepreneurs, who does not as if investing in it and it requires less capital (Capon, 2009). Subway restaurant produce submarine sandwich products to their customers in many parts of the world.

Business Plan Entrepreneurship

Business plan are important processes in starting a business activities by an entrepreneur that should follow when creating business ideas for starting a business. A business plan is an official declaration of company targets, aims of the planned dealing and the plans intended for accomplishing the previously instituted targets.

The average time of opening a subway store is usually a period of seven months. Subway restaurants will make fast food brands using frozen in order to have a consistency products and low costs of production. Business plan entrepreneurship involves various steps to be followed when starting up any kind of business in the market so that the business can succeed in a competitive environment and to meet customers’ needs and wants (Capon, 2009).

Competition analysis

Competition analysis is the process of evaluating and analyzing the SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats factors that are affecting the internal and external environment of the business to the competitors (Hirsch & Peters, 1998).

Subway Sandwiches restaurants will have to be competitive to remain in the market by providing better and quality services to their customers. Subway restaurants faced a lot of competition from sandwich chain, Quiznos that made subways to also toast submarine sandwiches (Capon, 2009). Subway franchise also introduced fresh toasting to compete with Quiznos in the market share.

The introduction of Sub Club Cards to be given to customers for redeeming their points for free standard sandwiches will attract more and retain more customers in the market than their competitors. The managements of the restaurant should be in a position of doing a thorough research on the needs and wants of their customers to provide them with what they want as per their tastes and preferences.

Market Subway Sandwich Restaurant

The business is named, Subway Sandwiches restaurants will be involved in the food service industry, as it will be selling food sandwiches like submarines sandwiches, salads, and personal pizzas in the market. Subway restaurant is owned and managed by Doctor is Associates, Inc and is in many parts of the world franchises.

Subway restaurants will provide better services to the customers to retain their customers and bring new customers in the restaurants. Customers will be served with hot and fresh sandwiches as per their order and having different quantities and qualities of tastes to attract more customers. Subways restaurant will promote their restaurants through television advertisement as one of the promoting tools of the restaurants and foods that are prepared in the restaurants to attract more customers than their competitors.

Economic, social, and ethical dilemmas in Subway Restaurant

The restaurants business should follow the following conducts and policies for it to operate in the market both as an individual and as a business level. The economy of the country will be a factor to consider when sitting the subway sandwiches restaurants to meet most of their customers’ needs and wants.

The restaurants will be situated in the City, as this is place where more people will demand the sandwiches as in Muslim countries will be provided with halal menu. Subway restaurants should be able to face a stiff competition from pizza franchising and economic problems.

Pricing of the products will be a problem since consumers will be more sensitive with the price. Managers of the restaurants will have problems in dealing with the ethical beliefs and standards with the environmental ethics. Evaluating the multinational with their conflicting norms and expectations of ethical issues and how to tackle them. The social issues in the United States include obesity, which is known to be caused by taking sandwiches foods and snacks.

Market demands and labor activities have drastically changed the social activities in the United States as the government has supported social responsibilities. Healthier products have led to an increase in economy of the state as its sales increased sharply in the demand of healthier and premium products. Due to economic values in the subway business of the restaurants have led to the establishment of implicating the costs of facilities, equipments and inventory of the restaurants.

Economic value of McDonalds changed by negative 0.2 and increase of 0.5 percent in overall. The economy of the United States prospered more due to employment opportunities that the restaurants created and provided to the people. Due to stiff competition from other restaurants have resulted to better sandwiches provided to consumers in the market.

Marketing plan of the business

Marketing plan is a written document that gives the details that are to be used to achieve the goal and marketing objectives of the proposed business to attract and retain more customers than the competitors. Marketing plan of subway restaurants will be having different menus that will be varying by stores, country, and market. Eat fresh everyday will the advertising slogan for subway restaurants as this will help to explains to the customers how they use fresh ingredients in preparing their sandwiches.

Subway will use various methods of promoting the business like using the instant win competition based on the game scrabble to create awareness and attract more customers than their competitors. Subways will also advertise their restaurants in televisions and product placement method that has been their routine in the past years to promote their restaurants.

The use of Sub Club Cards which are small cards to be given to customers and which will be used to reward their customers with free standard sandwiches by redeeming their points stamped in the cards. This will increase and encourage more customers to their restaurants who will be joining for the free standard sandwiches.

Subway’s marketing strategies will be cash on delivery that is a customer pays for his order first before taking his or her food sandwich. This strategy will help in reducing increase in customers’ bills, no long queues, and hassles of in the queue as it is going to be fast (Hill, 2005). They will employ qualified employees who will be able to provide better quality services to their customers, and in this way, they are going to attract more customers than their competitors in the market.

Funding criteria of the business

The funding criteria of the proposed business should be determined and at the same time the cost of operating the business to be evaluated for effective running of the business. Capital of starting the restaurants can be got from the financing programs for franchisee subways.

Opening a subway restaurant needs a total of $ 238,300 as required by the Franchise Mall. The franchising fee and running expenses should be included in the starting capital for the first three months. Planning on how to pay the franchise fees and knowing how much it costs. Packaging costs, lease terms, cost of constructions and equipments needed in the restaurant should be planned and catered for when planning on the capital funds.

Capital Sources

Capital sources are the resources and assets that an entrepreneur needs when he or she is planning to start and operating a business of his or her own, and subway restaurant needs approximately $ 285,000. The cost of starting up the restaurants can be from franchise owners, loans from banks and personal savings. The starting capital ranges depending on the size of the food chain, location of the restaurant, equipments needed in running the business and scale of operating the restaurant also affect the capital needed to operate the business.

Exit strategy of the business

Exit strategy is the last part of any business plan outlines and it helps the owner of the business or the entrepreneur to consider the long-term plans of the business. The exit plans of subway restaurants are changing since franchising is developing and is more complex (Hirsch & Peters, 1998).

Franchisor were the one who introduced the business should and they have now employed new staffs who will be responsible for running the business since they have knowledge and skills in management. Subway restaurants will also be traded publicly and will attract more investors like the equity investors. Subway restaurants will operate nationally as the capital increase with time.

End State Goal

The end state goals of subway restaurant wants to be ranked the first restaurant that have the fastest service in the world, and also having the greatest tastes and freshness of its products to become their trademark in the market (Hill, 2005).

How and why the entrepreneur chose this business idea

The main reason as to why the entrepreneur chose this type of business idea was that the entrepreneur believed in food industry type of business in the market.

The idea of Subway Sandwiches restaurant was a better idea because there were few restaurants in the market and the demand of the population were high, further more the few restaurants that were operating in the city had more customers who made this type of business to do well (Capon, 2009).

The idea of food industry was what the entrepreneur did in college and is one of the experiences the entrepreneur got from past employment jobs the entrepreneur did in the city. The entrepreneur had friends whom they used to school together while in college advised the entrepreneur on starting the sandwiches restaurants as they had skills and knowledge of handling restaurants.

Capon, C. (2009). Understanding the business environment . New York, NY: Financial Times Prentice Hall.

Hill, L. W. C. (2005). International business competing in the global marketplace . New York, NY: McGraw-Hill.

Hirsch, R. D. & Peters, M. P. (1998). Business plan entrepreneurship. Boston: McGraw-Hill.

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IvyPanda. (2019, February 20). Subway Restaurant: Business Plan Entrepreneurship. https://ivypanda.com/essays/business-plan-entrepreneurship/

"Subway Restaurant: Business Plan Entrepreneurship." IvyPanda , 20 Feb. 2019, ivypanda.com/essays/business-plan-entrepreneurship/.

IvyPanda . (2019) 'Subway Restaurant: Business Plan Entrepreneurship'. 20 February.

IvyPanda . 2019. "Subway Restaurant: Business Plan Entrepreneurship." February 20, 2019. https://ivypanda.com/essays/business-plan-entrepreneurship/.

1. IvyPanda . "Subway Restaurant: Business Plan Entrepreneurship." February 20, 2019. https://ivypanda.com/essays/business-plan-entrepreneurship/.

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IvyPanda . "Subway Restaurant: Business Plan Entrepreneurship." February 20, 2019. https://ivypanda.com/essays/business-plan-entrepreneurship/.

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NEW YORK (WABC) -- The MTA unveiled the details of New York City's congestion pricing plan and supporters say it will mean less traffic, safer streets, cleaner air and better transit.

Taxis will only be charged once a day to enter Manhattan's commercial district, and overnight drivers will get at least a 50% discount, as the MTA starts planning the implementation of nation's first congestion pricing plan.

The first details of the plan were made public Friday morning.

"We all know the yellow cab industry has been struggling, that in combination with some other variables, led us to say we are going to charge the taxis and the FHVs once a day, even if they are going in and out of the congestion zone," said MTA Chair and CEO Janno Lieber. "So that is an additional mitigation along with a special provision for making it much much cheaper on the overnight. We want trucks to come in and do their deliveries in the middle of the night so they are not creating more congestion during the day."

The MTA plans a discount of at least 50% in tolls on vehicles driving in the zone between midnight and 4 a.m., specifically to encourage trucks to make deliveries during the overnight hours.

The city's shrinking fleet of yellow cabs and for-hire vehicle drivers has raised concerns that the program would put an additional financial burden on their already struggling, heavily immigrant industry, or hurt business if drivers were forced to pass costs to passengers.

The MTA says they will only be tolled once a day, regardless of how many times they enter the zone.

Low income drivers will get a 25% toll discount after the first 10 trips in each calendar month, excluding the overnight period.

Lieber said very few low income New Yorkers actually drive into the area south of 60th Street.

"There are only a very very small percentage of people who actually drive to the central business district," Lieber said. "There are only 16,000 people, in a region of 28 million. Only 16,000 people who are low income, as defined by $50,000 or less, who would be impacted by this, it's a very small percentage but we are going to give them a special discount to make sure that things are kept fair."

The Federal Highway Administration last week tentatively approved the MTA's congestion pricing plan, triggering a 30-day public review. Final federal approval would follow.

The MTA estimates that under the current timeline, the tolling program could begin as early as April 2024. But before that happens, the MTA, the city and state must figure out how much to charge drivers, including any discounts, exemptions and other allowances.

There is discussion that the price would range between $9 to $23.

Money raised through the toll plan will help build more accessible subway stations and provide more mass transit.

Critics to the congestion pricing plan say it could amplify air pollution in some areas since drivers would have to find alternate routes.

Taxi advocate Fernando Mateo said, "Taxi drivers should be exonerated from all this! They are taxed every time someone enters their car. We have become the cash cow for NYC and that must stop! The riding public will shirk if this continues! Drivers will earn less and small business like restaurants will suffer into bankruptcy."

ALSO READ| Daniel Penny arraigned on manslaughter charge, enters no plea; Neely's family attorneys speak out

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Elektrostal , Moscow Oblast, Russia