non verbal communication during presentation

The Power of Nonverbal Communication in Public Speaking

• Speaking tips , Presentations , Psychology

Public speaking is more than just the words you say. It’s about how you say them, how you connect with your audience, and the messages you convey through your nonverbal communication. 

In this comprehensive guide, we will explore the significance of nonverbal communication , the key elements that make up nonverbal cues, and practical strategies to harness this power to become a more effective and persuasive public speaker .

Table of Contents

The Silent Language

Nonverbal communication, often referred to as “the silent language,” encompasses all the ways we convey information without using words. It’s a potent form of communication because it operates on a subconscious level, influencing how our message is received and interpreted by our audience.

This encompasses a wide range of cues, including:

• Body Language : Your posture, gestures and physical movements.
• Eye Contact : The way you make and maintain eye contact with your audience.
• Proximity : How close or far you are from your audience or other individuals on the stage.
• Appearance : Your clothing, grooming, and overall appearance, which can influence your audience’s perception.
• Use of Space : How you move around the stage or speaking area, including gestures and body positioning. This even includes how you use the frame on camera if you’re speaking online. 
• Silence : The pauses and moments of silence in your speech, which can convey meaning and emphasis.
• Facial Expressions: We often have a poker face which does’t do much to enhance the message we’re aiming to convey. Facial expressions that go with the message can amplify your impact.  

Photo by Natasha Hall on Unsplash

The Impact of Nonverbal Communication

Nonverbal communication plays a critical role in public speaking for several reasons:

1. Conveys Emotion and Authenticity

Your facial expressions, gestures, and tone of voice allow you to express emotions authentically. When your nonverbal cues align with your message, it adds depth and authenticity to your talk. For example, a smile can convey warmth and approachability, while a furrowed brow may signal concern or seriousness.

2. Enhances Message Clarity

Nonverbal cues can clarify your message, making it easier for your audience to understand and remember. Hand gestures can illustrate key points, and vocal variations can emphasize critical information. These cues act as signposts that guide your audience through your speech.

Pro-tip: if you over-do hand gestures or use repetitive ones, they can be distracting and damage your impact instead of enhancing it.

3. Builds Connection

Effective nonverbal communication helps you establish a strong connection with your audience. Maintaining eye contact, for instance, fosters a sense of engagement and rapport. A speaker who appears confident and approachable through their body language is more likely to connect with the audience .

4. Captures Attention

Engaging nonverbal cues can capture and maintain your audience’s attention. Movement, gestures, and vocal changes can add dynamism to your speech, preventing your audience from becoming disengaged or bored.

In a world where we’re constantly bombarded with notifications and urgent tasks, gaining attention is the real currency.

5. Demonstrates Confidence

Confidence is a quality that every public speaker should exude. Nonverbal cues such as upright posture, steady eye contact, and controlled body movements convey confidence to your audience. When you appear confident, your audience is more likely to trust and respect your message.

Key Elements of Effective Nonverbal Communication

To harness the power of nonverbal communication in public speaking, it’s essential to focus on specific elements and techniques. Let’s explore these key elements:

1. Body Language

Our posture, movements, and gestures are like an open book, revealing our emotions, confidence level, and authenticity. Here’s how body language can enhance or hinder your public speaking:

Posture : Stand or sit upright with your shoulders back. Good posture exudes confidence and presence. Conversely, slouching or crossing your arms can signal insecurity or defensiveness.

Gestures : Use purposeful hand gestures to emphasize points or convey information. Avoid excessive or distracting movements.

Movement : Move purposefully and with intent. Don’t pace nervously, but rather use movement to engage different sections of the audience or transition between points. Moving purposefully and making eye contact with your audience conveys that you’re fully engaged and interested in their response.

Note for speaking online : people often ignore movement and body language when speaking on camera. But in this context, it’s even more important to be more active and confident as the audience receives less information about your presence. 

Enhance your on-camera body language by being aware of the frame, using gestures that are within the frame and being intentional with the frequency and variance of your gestures.

Credibility : Avoiding distracting movements, such as fidgeting, pacing excessively or swinging in your chair. This enhances your credibility as a speaker and shows that you’re grounded (literally!).

2. Eye Contact

Maintain Connection : Make eye contact with individuals throughout your audience to create a sense of connection and engagement. This is possible to do online as well – look into the camera instead of looking at yourself or your presentation. 

Avoid Staring : Don’t fixate on one person or object for too long, as it can make your audience uncomfortable. Instead, distribute your gaze evenly.

Use of Notes : If using notes or slides, ensure you don’t rely on them excessively. Maintain eye contact while referencing your materials. Pro-tip: Don’t have full sentences on either your slides or your scripts. Have keywords instead and string together the sentences on the spot- this enhances improvisation and makes you sound fresh and natural.

3. Proximity

Your proximity to the audience and your use of personal space can create a sense of intimacy or formality:

Close Proximity: Stepping closer to the audience during a compelling point can create a feeling of closeness and connection.

This works in the online context as well – you’ll notice how the audience reacts when you lean in or when you sit back.

4. Appearance

Dress Appropriately : Your attire should align with the formality and expectations of your audience and the occasion. Dressing well can enhance your credibility.

When in doubt, go a bit more formal vs casual as a rule of thumb. 

5. Use of Space

Stage Presence : Occupy the stage with confidence. Move with purpose, and use the space to engage different parts of the audience.

Avoid Excessive Movement : While movement is essential, avoid excessive pacing or aimless wandering, which can distract from your message.

Photo by Igreja Dimensão

Strategic Pauses : Incorporate strategic pauses into your speech to allow your audience to absorb information and emphasize key points.

There is a lot of power in the pause – use it liberally throughout your talk, presentation or podcast.

Control Filler Words : Minimize the use of filler words like “um,” “uh,” or “like.” Silence is preferable to fillers and indicates thoughtfulness.

7. Facial Expressions

Your face is a canvas of emotions, and your audience is keenly observing it. Expressions can either reinforce or contradict your spoken words:

• Smiling : A genuine smile can instantly connect you with your audience and convey warmth and approachability.
• Micro-expressions: You can say a lot with your expressions. Train your face to express emotions intentionally instead of leaving it up to the audience to insert their own emotions.
• Expressive Eyes : Your eyes can express enthusiasm, surprise, or concern, adding depth to your message.

Practical Strategies for Harnessing Nonverbal Communication

Now that we’ve explored the key elements of nonverbal communication, let’s dive into practical strategies for harnessing this power in your public speaking:

1. Practice, Practice, Practice

Effective nonverbal communication requires practice. Rehearse your talk or presentation multiple times, paying attention to your body language, tone of voice, and eye contact. Recording yourself can provide valuable feedback.

2. Audience Analysis

Consider your audience’s expectations, cultural norms, and preferences when it comes to nonverbal cues. Tailor your approach to resonate with your specific audience.

3. Get Feedback

Seek feedback from trusted colleagues, mentors, or speech coaches. They can offer insights into how your nonverbal cues are perceived and provide guidance for improvement.

Nausheen working with top female LinkedIn influencer Lara Acosta , giving feedback on her talk.

4. Use Visualization

Before your talk, visualize yourself delivering it with confidence and impactful nonverbal communication. Visualization can help reduce anxiety and boost your performance.

5. Mindfulness

Stay present and mindful while speaking. Be aware of your nonverbal cues and their alignment with your message. Correct any unintentional cues that may undermine your message.

6. Rehearse Transitions

Pay special attention to transitions in your speech. Smooth transitions with appropriate nonverbal cues can maintain your audience’s engagement and guide them through your message.

7. Record and Review

Record your speeches or presentations whenever possible. Reviewing the footage allows you to identify areas for improvement in your nonverbal communication. Build this as a part of your speaking and practice routine and you’ll grow your speaking skills exponentially. 

8. Seek Role Models

Study accomplished public speakers and observe how they use nonverbal communication to enhance their message. Emulate their effective techniques.

Body language is underrated and super powerful as a tool in making you an impactful and memorable speaker.

Great non verbal communication can elevate your message and captivate your audience.

By mastering the key elements of body language , tone of voice, eye contact, appearance, use of space, and silence, and by implementing practical strategies for improvement, you can become a more effective and persuasive speaker. 

Remember that nonverbal communication is not just an afterthought – it’s an integral part of the message itself. Embrace this power, and you’ll find that your impact as a public speaker transcends the spoken word alone.

If you want to work with an amazing coach who can guide you through this process of overcoming your stage fright , might I recommend myself? Find out how you can work with me and take advantage of my 10,000+ hours on stage and on camera to become a better speaker. 

Nausheen I. Chen

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How to Communicate Non-Verbally During Presentations

February 23, 2023 / Blog

Non-verbal communication is an essential aspect of conveying your message during a presentation. It can amplify your message by helping you connect with your audience, emphasize key points, and maintain the audience’s interest . Therefore, it is vital to develop your non-verbal communication skills to improve your presentation’s impact.

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Let’s talk about the best strategies for effective non-verbal communication during presentations.

Preparing for your presentation

Non-verbal communication is as important as verbal communication during a presentation. Thus, preparing for your presentation allows you to incorporate and optimize both verbal and non-verbal communication.

Here are some tips to help you prepare:

• Practice your body language and facial expressions in front of a mirror. You can also record yourself to review later. Being aware of your body language and facial expressions allows you to identify areas you need to improve.
• Dress appropriately for your audience and the message you want to convey.

Using body language

Body language lets you communicate through physical movements to convey messages and feelings.

However, while it can convey confidence, enthusiasm, and credibility, it can also undermine your message. Unprofessional body language can make you appear uncertain, uninterested, or untrustworthy.

Here are some tips to help you use your body language productively:

• Stand up straight to convey confidence, authority, and enthusiasm.
• Make and maintain eye contact with your audience. Make eye contact with individuals throughout the room, not just one individual or section.
• Use hand gestures to emphasize key points. Use gestures to indicate numbers or draw attention to specific areas of the slide.
• Use posture to convey your level of interest and engagement. Avoid slouching or leaning back, as doing so can make you appear disinterested and unprofessional, and may detract from your presentation.

Using facial expressions

Facial expressions can convey a range of emotions, attitudes, and reactions during a presentation. Using appropriate facial expressions can help your audience understand your message more effectively and engage them on an emotional level.

Here are some tips to use facial expressions effectively:

• Smile to show you’re friendly and approachable. Moreover, smiling can help you appear more confident and relaxed.
• Use a variety of facial expressions to convey different emotions.
• Avoid expressions that display discomfort, nervousness, or other negative emotions.

Effective non-verbal communication is an essential aspect of successful presentations. It can help you convey your message more effectively, connect with your audience, and keep them engaged.

By following the tips and strategies in this post, you can develop non-verbal communication skills to improve your presentation’s impact.

Partnering with SlideGenius can take the pressure off you as you prepare for your presentation. By handling the creation of visually appealing and informative presentation decks, SlideGenius can free up your time and energy to focus on the most important aspects of your presentation: preparing and rehearsing your delivery.

Contact SlideGenius today to schedule a consultation.

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Nonverbal Communication Skills: 19 Theories & Findings

In it, he introduces the concept of dramaturgy, which compares everyday social interactions to actors’ portrayals of characters, suggesting that one’s social interactions are analogous to a string of varying performances (Ritzer, 2021).

Goffman’s work also included the concept of impression management. The key to impression management includes appearance; your manner of interacting; and the attitudes conveyed through gestures, facial expressions, and nonverbal skills (Ritzer, 2021).

William Shakespeare said, “All the world’s a stage.”

I’m not a trained actor, but teaching public speaking courses has made me aware that audiences seem to prefer speakers who use a variety of hand gestures. These gestures signify the speaker as “warm, agreeable, and energetic” (Goman, 2021).

Just that nugget of information has taught me to incorporate hand gestures to develop my public speaking skills.

What other nonverbal communication skills enhance daily interactions?

Before you continue, we thought you might like to download our three Positive Communication Exercises (PDF) for free . These science-based tools will help you and those you work with build better social skills and better connect with others.

This Article Contains:

What is nonverbal communication, 9 types of nonverbal communication skills, is nonverbal communication important, 2 psychology theories and models, 8 fascinating research findings, importance in counseling and healthcare, resources from positivepsychology.com, a take-home message.

Nonverbal communication is a way to convey information “achieved through facial expressions, gestures, touching (haptics), physical movements (kinesics), posture, body adornment (clothes, jewelry, hairstyle, tattoos, etc.), and even the tone, timbre, and volume of an individual’s voice (rather than spoken content)” (Navarro & Karlins, 2008, p. 2–4).

In this YouTube video, Joe Navarro explains several nonverbal communication cues, exposes some myths, and discusses his work with nonverbal communication in law enforcement.

Marco Iacoboni (2008, p. 81), author of Mirroring People , takes it a step further, stating that “gestures accompanying speech have a dual role of helping the speakers to express their thoughts and helping the listeners/viewers understand what is being said.”

To competently read body language, Navarro and Karlins (2008) provide suggestions such as rigorous observation and a familiarity with the person’s baseline behaviors. They also recommend watching for changes, or ‘tells.’

Navarro and Karlins (2008) advise becoming familiar with universal behaviors and contextualizing nonverbal cues. However, cultural norms could inhibit rigorous observation.

Characteristics of nonverbal communication

The United States is considered a low-context communication culture (MacLachlan, 2010). This means that much of the information in a message comes directly from words rather than through implication or body language.

This style of communication involves lots of verbal detail so as not to confuse listeners. Low-context cultures rely less on nonverbal communication, which can obscure or censor portions of the message.

Nonverbal communication is culturally determined, and it is largely unconscious. It indicates the speaker’s emotional state. When nonverbal cues conflict with the verbal message, it may convey confusion or deception (Navarro & Karlins, 2008).

Finally, nonverbal communication varies by gender and displays power differentials, information effective leaders can use to influence others (Hybels & Weaver, 2015; Henley, 1977).

Nonverbal communication of successful leaders

It’s essential for leaders to read body language, also known as decoding. Deciphering between engagement (e.g., nodding, tilting the head, open body postures) and disengagement (e.g., body tilting away, crossed arms and legs) can be the difference between success and failure (Goman, 2021).

Successful actors could be considered professional first-impression artists. Like actors, leaders often find themselves center stage; they must learn the art of creating first impressions.

Subjective awareness and the ability to express yourself nonverbally are known as encoding – crucial for positive first impressions. Advice from professional actors includes a maintaining a pleasant facial expression, good posture, pausing, breathing, relaxing, and avoiding hiding your hands (Shellenbarger, 2018).

This video , 8 Things Successful People Do to Look Confident , provides quick tips for confident body language even if you’re not feeling confident.

First impressions are said to be formed in less than seven seconds (Goman, 2021). In this short time, others formulate labels such as “powerful,” “submissive,” or “trustworthy.” Evolved leaders incorporate mindfulness to help.

Naz Beheshti (2018) states, “Evolved leaders… use nonverbal tools mindfully and deliberately to reinforce their message.” She goes on to say, “this lifts the value of your communication and your value as a leader” (Beheshti, 2018).

Awareness of self, others, and the situation (mindfulness) allows us to ensure that our gestures and body language align with our spoken words. This creates congruence and generates trustworthiness (Beheshti, 2018; Newberg & Waldman, 2013).

This means we are analyzing several, simultaneous nonverbal cues. A frustrated person may tap their foot, cross their arms, and tightly squeeze their biceps (Jones, 2013). These clusters may cross over and include a variety of nonverbal categories, summarized below.

1. Kinesics

Kinesics is the study of how we move our body, specifically the head, hands, body, and arms (Jones, 2013). This includes sending messages through facial expressions, gestures, eye contact, and posture.

Haptics is the study of touch or coming into physical contact with another person (Hybels & Weaver, 2015). Throughout history, touch has been surrounded by mystery and taboo. We are perplexed by healing touch and riveted by stories of infants who perished due to lack of touch. Touch can denote relationship, status, power, and personality (Henley, 1977).

Cultural norms dictate guidelines regarding touch. Mindfulness regarding social and environmental settings is prudent. We greet a friend at an informal party differently than we would greet a boss or coworker in a professional setting.

3. Proxemics

The study of space and distance is called proxemics, and it analyzes how people use the space around them (Hybels & Weaver, 2015).

This YouTube video is a fun demonstration of students completing a school project on personal space and the discomfort felt by both humans and animals when social norms are violated.

4. Territory

Territory is often used to display power or reveal a lack thereof.

“'[P]osture expansiveness,’ positioning oneself in a way that opens up the body and takes up space, activated a sense of power that produced behavioral changes in a subject independent of their actual rank or role in an organization” (Goman, 2021).

Expansiveness conveys power.

5. Environment

Environment includes objects we use to adorn ourselves and the artifacts we surround ourselves with in order to create an impression. These objects provide nonverbal cues that help others form impressions (Jones, 2013).

6. Paralinguistics

Paralinguistics, also known as vocalics, is the study of how we speak and involves pitch, volume, rate of speech, tone, quality, tempo, resonance, rhythm, and articulation to help determine the context of the message (Jones, 2013).

7. Chronemics

Chronemics is the study of time, including how it is used. Nancy Henley (1977, p. 43), author of Body Politics: Power, Sex & Nonverbal Communication , asserts “Time is far from a neutral philosophical/physical concept in our society: it is a political weapon.”

Henley (1977, p. 47) describes the concept of “ritual waiting,” stating, “The more important the person, the longer we will ungrudgingly wait for the service or honor of attention.”

8. Attractiveness

The power of drawing attention to oneself doesn’t rely on physical appeal alone. Although facial symmetry and fashion of adornment are important (Jones, 2013), people who master good eye contact, have a lively face, offer encouragement, and use open gestures are also considered attractive (Kuhnke, 2012).

9. Olfactics

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Nonverbal communication is very important, as you could reveal unintentional information, as well as cause your communication to be misinterpreted.

Leakage: Unintentional messages

Teaching social–emotional skills to incarcerated people provided me with a powerful lesson about the nuances of nonverbal communication. On a particularly challenging day, I thought it wise to meditate and center myself prior to entering the jail. However, upon seeing me, the people inside began inquiring what was going on with me. What did they detect?

Nonverbal leakage can be shown through micro-expressions, which are “very fast facial movements lasting 1/25 to 1/5 of a second” and indicate a person’s real feelings (Ekman, 2003, p. 214).

This YouTube video is the opening scene of the series Lie to Me , based on the work of Paul Ekman regarding micro-expressions.

Varying statistics on the value of nonverbal communication may cause concern for those less practiced, but which statistics are accurate?

Crossed messages

The original research from Mehrabian and Ferris (1967) regarding nonverbal communication is widely interpreted. Elizabeth Kuhnke (2012, p. 10), author of Body Language for Dummies , interprets the study, saying, “55% of the emotional message in face-to-face communication results from body language.”

A nonverbal communication formula often cited is 7–38–55, which indicates 7% of the message comes from words, 38% vocal, and 55% facial. However, Lapakko (2007) believes this formula is reckless, faulty, and misleading. Sometimes the nonverbal elements of a message, such as gestures with directions, are incredibly important, and at other times incidental.

In addition, what something “means” in communication is connected to such variables as culture, history of the relationship, people’s intentions, personal experiences, time of day and specific words used. It would be naive to suggest all these nuances could be neatly quantified, and therefore attributing a precise formula to nonverbal communication is flawed in many ways.

So regardless of statistics and formulas, we know that nonverbal communication is essential and that people skilled at both reading and interpreting body language tend to enjoy greater success in life than those not skilled (Goleman, 1997).

Basic emotion theory

Basic emotion theory (BET) posits that emotions are a “grammar of social living” that situate us in the social and moral order of society (Keltner, Sauter, Tracy, & Cowen, 2019, p. 133). In addition, emotions structure interactions, particularly in relationships that matter. BET is integral to emotional expression.

Foundational to BET is the assumption that emotional expressions coordinate social interactions in three ways:

• Through rapid conveyance of important information to aid in decision making
• To evoke specific responses
• To serve as incentives for others’ actions

This is accomplished through reward systems such as parents smiling and caressing a child who exhibits specific behaviors (Keltner et al., 2019).

BET initially focused on six basic emotions. Literature reveals there are over 20 emotions with distinct, multimodal expressions, providing a deeper structure and highlighting the advancing nature of emotional expression (Keltner et al., 2019).

Neural resonance

Two people who like each other will mirror each other’s facial expressions, gestures, postures, vocalics, and movements. This is known as neural resonance, and it aids the accurate transfer of information from one person to another (Newberg & Waldman, 2013).

To fully understand what another is saying, “you have to listen to and observe the other person as deeply and fully as possible” (Newberg & Waldman, 2013, p. 81). Neural resonance uses mirror neurons to create cooperation, empathy, and trust.

Studying nonverbal communication is revealing and intriguing. Most experts will include aspects such as eyes, facial expressions, and hands, but digging deeper reveals less-acknowledged nonverbal nuggets.

1. The benefits of yawning

Yawning is one of the fastest and simplest ways to lower mental stress and anxiety (Waldman & Manning, 2017). Social norms dictate that we refrain from yawning in specific settings, but yawning has many benefits. Did you know that snipers are taught to yawn before pulling the trigger (Waldman & Manning, 2017)?

According to Waldman and Manning (2017), yawning stimulates alertness and concentration; optimizes brain activity and metabolism; improves cognitive functioning; increases recall, consciousness, and introspection; decreases stress and relaxes the upper body; recalibrates a sense of timing; enhances social awareness and empathy; and increases sensuality and pleasure.

2. Feet don’t lie

According to Navarro and Karlins (2008), the most honest part of our body is our feet, as demonstrated by small children who dance with happiness or stomp in frustration. Many people look to the face for truth; Navarro and Karlins take the opposite approach:

“When it comes to honesty, truthfulness decreases as we move from the feet to the head” (Navarro & Karlins, 2008, p. 56), reasoning that emotions are suppressed through fabricated facial expression.

3. Gestures that help

Gestures improve memory and comprehension skills. Gestures may convey information that can influence how listeners respond, depending on the hand being used. “We tend to express positive ideas with our dominant hand and negative ideas with the other hand” (Newberg & Waldman, 2013, p. 44).

4. The eyes have it

“Social network circuits are stimulated through face-to-face eye contact, decreasing cortisol, and increasing oxytocin. The result is increased empathy, social cooperation, and positive communication” (Newberg & Waldman, 2013, p. 135).

Eyes reveal a lot about us. When we are aroused, troubled, concerned, or nervous, our blink rate increases. Once we relax, our blink rate returns to normal (Navarro & Karlins, 2008).

5. Power posing for success

Body language affects how others see us and how we view ourselves. In this YouTube video, Amy Cuddy discusses her research on power posing and how it affects success.

Amy Cuddy’s book is also discussed in our article listing books on imposter syndrome .

6. Fingers crossed

One explanation of the origin of crossing fingers for good luck comes from early beliefs in the power of the cross. The intersection of the digits, epitomizing the cross, was thought to denote a concentration of good spirits and served to anchor a wish until it came true (Keyser, 2014).

7. Fake positivity is harmful

Positivity that doesn’t register in your body or heart can be harmful. According to Barbara Fredrickson (2009, p. 180), “fake smiles, just like sneers of anger, predict heart wall collapse.” To truly benefit from a smile, touch, or embrace, you need to slow down and make it heartfelt.

8. Stand up straight

Poor posture can reduce oxygen intake by 30%, resulting in less energy (Gordon, 2003). Stooping over can make us look and feel old and out of touch. By straightening up, we can make significant differences in how we think and feel. The effect is bi-directional; attitude influences posture, just as posture influences attitude.

Good rapport between clients and practitioners stems from mirroring and synchronicity associated with neural resonance (Finset & Piccolo, 2011; Newberg & Waldman, 2013).

Carl Rogers’s Client-Centered Therapy is based on an empathetic understanding of clients. Nonverbal communication provides valuable information for both the client and the therapist. Showing you like and accept a client may be the most important information a therapist can convey (Finset & Piccolo, 2011).

Nonverbal patterns in therapy evolve over time. Specific behaviors that further the therapeutic process include “a moderate amount of head nodding and smiling; frequent, but not staring, eye contact; active, but not extreme, facial responsiveness; and a warm, relaxed, interested vocal tone” (Finset & Piccolo, 2011, p. 122).

Conscious awareness of nonverbal cues can aid in rapport building. Leaning toward the other signals comfort, whereas leaning away or crossing your arms signals discomfort (Navarro & Karlins, 2008).

Torsos and shoulder blades seem innocuous; however, blading away (turning slightly) from another person shows discomfort, while blading toward or facing another squarely shows a level of comfort (Navarro & Karlins, 2008).

Open palms are an ancient sign of trustworthiness that help establish rapport and are considered nonthreatening (Kuhnke, 2012). Hidden hands (placed in pockets or behind backs) signal disconnection and reluctance to engage. To display respect, keep an open posture with your muscles relaxed and weight evenly distributed.

Mirroring and matching go a long way to show synchronicity. Be careful to avoid mimicry, which signals disrespect (Kuhnke, 2012). Too much of a good thing can jeopardize credibility. An extended, fixed gaze into another’s eyes or effortful smiling can seem awkward, or worse.

This short YouTube video explains the dynamics of fluctuating facial expressions, based on the work of Charles Darwin and Paul Ekman.

This Silent Connections worksheet is an exercise for groups that combines mindfulness and nonverbal communication to build connections.

Someone who lacks the ability to make eye contact during conversation can be easily misinterpreted. To overcome this nonverbal communication issue, our Strategies for Maintaining Eye Contact can be very useful.

Our blog post 49 Communication Activities, Exercises, and Games includes six nonverbal communication activities for adults and three nonverbal exercises that work for families and children.

The blog post What Is Assertive Communication? 10 Real-Life Examples includes nonverbal qualities that complement and enhance assertive statements. Hints for eye contact, facial expressions, and posture can be found throughout.

In the blog post Cultivating Social Intelligence : 3 Ways to Understand Others , we discuss characteristics of social intelligence, including body language.

If you’re looking for more science-based ways to help others communicate better, this collection contains 17 validated positive communication tools for practitioners. Use them to help others improve their communication skills and form deeper and more positive relationships.

17 Exercises To Develop Positive Communication

17 Positive Communication Exercises [PDFs] to help others develop communication skills for successful social interactions and positive, fulfilling relationships.

Created by Experts. 100% Science-based.

Nonverbal communication is an essential communication skill. Nonverbal expertise aids in delivering clear messages and forming positive impressions. It doesn’t have to be a big gesture to make a difference. Gently stroking the hand of a grieving friend speaks volumes.

Viewing life as a series of dramatic performances, as implied by both Shakespeare and Goffman, can add a sense of intrigue and adventure to enhancing nonverbal communication. These essential skills will help us achieve goals.

Just as the highly motivated thespian will study and polish their craft, anyone wanting to succeed in their career or interpersonal relationships can study and practice the nuances of nonverbal communication.

Actors and public speakers often practice their craft in front of a mirror or videotape themselves to reflect on strengths and weaknesses.

This article includes a myriad of resources to help improve nonverbal communication skills with many additional resources available.

By starting with something as simple as posture, we exit stage right, headed toward the competency of center stage. Break a leg!

We hope you enjoyed reading this article. Don’t forget to download our three Positive Communication Exercises (PDF) for free .

• Beheshti, N. (2018, September 20). The power of mindful nonverbal communication. Forbes . Retrieved April 26, 2021, from https://www.forbes.com/sites/nazbeheshti/2018/09/20/beyond-language-the-power-of-mindful-nonverbal-communication/?sh=6f40b3d71501
• Ekman, P. (2003). Emotions revealed: Recognizing faces and feelings to improve communication and emotional life . Holt Paperbacks.
• Finset, A., & Piccolo, L. D. (2011). Nonverbal communication in clinical contexts. In M. Rimondini (Ed.), Communication in cognitive-behavioral therapy (pp. 107–128).  Springer Science + Business Media.
• Fredrickson, B. L. (2009). Positivity . Crown Publishing Group.
• Goffman, E. (1956). The presentation of self in everyday life . University of Edinburgh.
• Goleman, D. (1997). Emotional intelligence . Bantam Trade Paperback.
• Goman, C. K. (2018, August 26). 5 Ways body language impacts leadership results. Forbes. Retrieved May 1, 2021, from https://www.forbes.com/sites/carolkinseygoman/2018/08/26/5-ways-body-language-impacts-leadership-results/?sh=5c1b235c536a
• Gordon, J. (2003). Energy addict: 101 Physical, mental, & spiritual ways to energize your life . Berkley Publishing Group.
• Henley, N. M. (1977). Body politics: Power, sex and nonverbal communication . Simon & Schuster.
• Hybels, S., & Weaver, R. L. (2015). Communicating effectively . McGraw-Hill Education.
• Iacoboni, M. (2008). Mirroring people: The new science of how we connect with others . Farrar, Straus and Giroux.
• Jones, R. (2013). Communication in the real world: An introduction to communication studies . University of Minnesota Libraries.
• Keltner, D., Sauter, D., Tracy, J., & Cowen, A. (2019). Emotional expression: Advances in basic emotion theory. Journal of Nonverbal Behavior , 43 (3), 133–160.
• Keyser, H. (2014, March 21). Why do we cross our fingers for good luck? Mental Floss . Retrieved May 27, 2021, from https://www.mentalfloss.com/article/55702/why-do-we-cross-our-fingers-good-luck
• Kuhnke, E. (2012). Body language for dummies . John Wiley & Sons.
• Lapakko, D. (2007). Communication is 93% nonverbal: An urban legend proliferates. Communication and Theater Association of Minnesota Journal , 34 (2), 7–19.
• MacLachlan, M. (2010, February 12). Cross-cultural communication styles: High and low context. Communicaid. Retrieved May 10, 2021, from https://www.communicaid.com/cross-cultural-training/blog/high-and-low-context/
• Mehrabian, A., & Ferris, S. R. (1967). Inference of attitudes from nonverbal communication in two channels.  Journal of Consulting Psychology, 31 (3), 248–252.
• Navarro, J., & Karlins, M. P. (2008). What every body is saying . Harper-Collins.
• Newberg, A. M., & Waldman, M. R. (2013). Words can change your brain . Avery.
• Ritzer, G. (2021). Essentials of sociology (4th ed.). SAGE.
• Shellenbarger, S. (2018, January 30). The mistakes you make in a meeting’s first milliseconds. Wall Street Journal . Retrieved May 22, 2021, from https://www.wsj.com/articles/the-mistakes-you-make-in-a-meetings-first-milliseconds-1517322312
• Waldman, M. R., & Manning, C. P. (2017). NeuroWisdom: The new brain science of money, happiness, and success . Diversion Books.

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Delivering your speech: the power of nonverbal communication

When I say “public speaking” what comes to mind? Dread? Nervousness? Excitement? “Public speaking” often brings uneasy feelings to first year students, as standing in front of a classroom ranging from first year to fourth years may seem a lot more intimidating than one full of your long-time high school classmates. You have a well-written and researched speech and you have already sought out a peer review from the Writing and Communication Centre, but the easy part is over. Delivering your speech involves more than a professional tone and a confident voice; you will convey the real impact of your message through nonverbal communication. Nonverbal communication is the communication we engage in that isn’t written or spoken language, but still creates meaning.

Eye contact, one of the most important nonverbal cues, keeps your audience engaged, makes you believable, and opens up communication. Looking at individual members of the audience establishes an interpersonal connection with them. While maintaining eye contact is important, gestures are useful when emphasizing certain points. Gestures are an excellent way to channel your nerves into movement, as long as you ensure they are not repetitive or taking away from your message.  Using immediacy behaviours, that is, literally or psychologically making your audience members feel closer to you, can establish more relationships as a speaker. Moving closer to your audience or smiling are simple ways to create a closer relationship between you and your listeners.

The audience sees your face before they are going to hear your voice and thus, you have the opportunity to set an emotional tone before you even start speaking. As a speaker, you can decide how your facial expression can alter the atmosphere of your speech in a meaningful way. In many instances, audience members will mimic your emotions, so if you want your audience to feel a certain emotion, its best to express that emotion yourself. Although your face and voice play a major role in communicating a specific emotion, your posture will communicate the intensity of that emotion.

You might be overwhelmed at the long list of unconscious habits to consider when delivering a speech. Delivering a hard hitting, persuasive or informative speech is not easy, but it is an important and useful skill for your post-secondary education and beyond. If you need ideas, feedback, or strategies in creating and delivering a speech, the Writing and Communication Centre is a hub for practice, development and collaboration that can work with you to help develop your individual voice in your academic work. With practice, knowledge and a bit of help, public speaking does not have to be a daunting task, but an opportunity to share your ideas and leave a memorable impression as a speaker.

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Nonverbal Communication: Presentation Tips in a Virtual Workplace

by Tory Freeman | Jun 11, 2021 | General , Personal Development | 0 comments

With COVID-19 making many conferences, meetings, and businesses operate remotely, it is likely in the last 12 months you have had to: 1.) become a Zoom expert, 2.) repaint the wall behind your desk so it looks attractive, and 3.) invest in a high-tech microphone and camera. If all of this wasn’t stressful enough, presenting online gives us other challenges, including the horror of being able to see our own faces while we present, adding more stress to an already stressful situation. Speaking or presenting online gives other difficulties as well, as you have to think about how you show emotion through the camera, create connection remotely, pose with camera angles, and what you do with your hands.

Why Nonverbals are Important

Being able to connect using compelling nonverbal communication is powerful and a necessary part of any presentation, meeting, or sales interaction. Nonverbal communication is the other part of the communication equation, in which verbal and nonverbal communication are the two parts of the whole. Excellent communicators utilize both, and when presenting in virtual settings, it’s not just the words you say, but the manner in which you say them — the nonverbal communication that accompanies them can often speak louder than words. Dr. Kory Floyd, a Professor of Communication at the University of Arizona, defines nonverbal communication as “comprising any behaviors with which we communicate without the use of words.” These would include eye-contact, physical appearance (including clothes, or accessories such as glasses), body movement, gestures, facial expressions, and vocal variety. “Vocal variety” comprises the ways in which you use your voice, such as rate, pitch, pauses, and volume. Utilizing nonverbal communication can make a bland presentation come alive, give flair to a TED Talk, or create connection with your audience during a meeting.

That’s really the power of nonverbal communication — connection. To make us feel connected or close to someone. This phenomenon is often studied in instructional or business settings, and is called nonverbal immediacy . Dr. Floyd says, “Nonverbal immediacy is the use of nonverbal behavior to minimize psychological distance and create emotional closeness between people. It is useful in any setting (virtual or not) in which a sense of closeness is desirable. It can be achieved through eye contact, warm facial expressions and vocal tones, forward leaning, proximity, touch, and other behaviors that help to create or maintain connection between people.”

It is a worthy goal to try to increase nonverbal immediacy when interacting and presenting online, as it will help your audience to feel connected to you.

Sara Blakely, founder & CEO of Spanx, is magical at utilizing nonverbal immediacy. In this interview , she smiles warmly, uses a lot of eye-contact with the host, has a large range of gestures, laughs, and makes the audience absolutely fall in love with her. The good news is that you can make the audience connect with you by utilizing these following four types of nonverbal communication.

1.Facial Expressions

2. eye contact.

“The most important advice is to look at the camera, not at the image,” says Dr. Floyd, who suggests it’s important to vary your gaze whether in person, or remote.

3. Body Movement and Gestures

4. vocal variety.

Public Speaking: Nonverbal

Criteria for success.

• You feel confident in your movements and body posture.
• You maintain eye contact and forward-facing movements during the talk.
• You incorporate power poses when necessary.
• Your body movements flow naturally with your presentation and slides.
• Any movement that doesn’t support your main message is minimized.

Identify your purpose

A public presentation is more than just presenting information, it is also about engaging the audience and captivating their attention. If it wasn’t through our physical engagement, we might as well give the audience members an audio recording or slide deck instead. As a presenter, we attempt to liven the verbal messages with nonverbal gestures. Whether through body language, movement, or stage presence, these nonverbal components are just as important as the slides and talk you have practiced and prepared for. Incorporating conscious movements that serve to enhance how your message is perceived by your audience can help you:

• Engage your audience. Posture, gestures or movements, and your physical location on the stage are all factors that can be incorporated to create a story-telling effect that will keep your audience engaged throughout your presentation.
• Feel more confident. Strong body postures (e.g., power poses) convey confidence and a sense of importance during your talk.

Analyze your audience

Many audience members will arrive with the intention of learning more about your work and gaining some insight about your field. You can do more by also delivering an impactful and engaging talk that viewers can take home and remember. Audience types will dictate how you present yourself. For example, formal talks require formal attire, and this is also true in the types of nonverbal communication you can incorporate. Defined posture and deliberate movements are a must for professional talks, whereas more dynamic movements may be appealing for more casual and friendly presentations.

Similarly, the environment in which you are presenting will also determine your style. Poster presentations can be more informal with casual movements to guide the viewer. Department talks, on the other hand, should have movements that flow fluidly with your talk to guide the audience in your longer discussions.

Use eye contact to engage your audience

Possibly one of the most intimidating aspects of a talk is to look at the audience and to see their eyes gazing back at you. It is very common to escape eye contact by looking at your notes, the floor, or turning your back on your audience to face your slides. However, to be an effective presenter it is necessary to overcome these crutches in order to engage your audience. Making eye contact will help the audience feel important, like you are actually talking to them and not just giving a rehearsed speech.

If you already feel comfortable maintaining eye contact, remember to engage the entire audience. A few suggestions are:

• If it’s a large room, turn your head or even body to talk to all corners of the room, not just the people in the middle.
• Rather than just scanning the audience, can you take time to make one-on-one eye contact with individuals? Use this as an opportunity to gauge the audience’s level of interest. Seeing how they respond to your slides, transitions, etc. can help you adjust your talk as you go.

If making eye contact is challenging for you, here are two suggestions to help you work on this skill:

• Rather than trying to make eye contact with individuals, try looking at someone’s forehead, a colorful shirt, or the cushion of someone’s seat to create the illusion that you are making eye contact with the general audience. Alternatively, if picking out details is too distracting, you can look at or just above people’s heads to give the illusion of making eye contact.
• Once you feel comfortable looking into the audience, pick one or two places and go back and forth between these places during your talk to engage the entire room.

Emphasize deliberate movements and minimize unnecessary distractions (maximize signal-to-noise)

Here, we define signal as any movements that add substance to your talk and further engages the audience, such as conveying a message with your hands, or making eye contact with the audience.

Noise, on the other hand, is any unnecessary movements that distract the viewers, such as fidgeting or repetitive motions. Move with purpose. Do not ruffle your pockets or rock back and forth. Instead, present a straight, upright posture with arm movements that match the pace and flow of your talk. Adding purposeful movement to signify changes in ideas or to emphasize important points can add another layer of engagement to your talk. Some examples include:

• If you are comparing two concepts, physically weigh them out with your hands to convey the difference as if your hands were a scale.
• Casually walk to the other side of the stage when transitioning between ideas to physically cue the viewers that there is a change in topic.
• With a straight arm, point in the direction of the slide that has an important message. Make your movement distinct to indicate that the audience should focus on the slide, and not you.

Overall, this “art form” is unique to each person based on level of comfort and ability. We highly recommend using the Communication Lab to ask about how you can best utilize body movements to further enhance your talk. Alternatively, ask a friend for feedback, film yourself, or practice in front of a mirror to get a sense at what actions you naturally do during a talk, and reflect on how to change or enhance them.

(The metaphor of “signal-to-noise ratio” comes from Jean-luc Doumont’s book Trees, Maps, and Theorems .)

Use good posture and incorporate power poses

Many of us are rarely conscious of our posture, yet this is the first impression you will make to your audience even before you speak. A straight back and a level chin with your eyes facing the audience will show that you are prepared and ready.

Power poses can help assert confidence and importance during your talk. You are, in fact, the most important person in the room, so use power poses to make it look that way! What makes power poses distinct from low-power (or submissive) poses is the control of space. Hands on the side and a slightly wider stance command space on the stage and demands attention. Of course, overly dramatic, arrogant, or otherwise off-putting stances and posture should be avoided. Use a friend or video to find a power pose that makes you feel confident but doesn’t detract from your overall talk.

How to Practice

Non-verbal engagement is part of our daily lives, so pay attention to your movements when you interact with friends or co-workers. With practice, you will be able to naturally deliver a strong presentation when the time comes. Overall, things to consider are:

• Be conscious of your posture when standing and interacting with friends.
• Look people in the eye! Attempt to make eye contact with those you talk to.
• Pay attention to your small and fidget-like movements, even while by yourself. If these unwanted habits go unnoticed during everyday life, you can expect these habits to creep into your talk without you knowing.

Finally, make an appointment with the Comm Lab if you ever want to practice one-on-one or to discuss your concerns related to your non-verbal presentation style.

Additional Resources

• Common Challenges and Fixes for Verbal and Nonverbal Communication – An extensive reference table created by the BE Communication Lab
• “The Importance of Nonverbal Communication” – A quick read with fun statistics about the importance of nonverbal communication and additional concrete suggestions for improving your skills.
• “Your Body Language May Shape Who You Are” – A TED Talk on the effects of power poses and how to incorporate them into your daily life.

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Presentations

Communication, facilitation, ​powerspeaking blog: tips and strategies for crafting presentations, use the power of nonverbal communication to connect with your audience: 7 tips.

by Carrie Beckstrom     Dec 16, 2021 5:00:00 AM

"What you do speaks so loudly that I cannot hear what you say." —Ralph Waldo Emerson

If you’re preparing to make a presentation or give a talk, it’s likely you do what most people do: focus solely on your content. While what you have to say is definitely key, how you say it—through nonverbal “language”—is a lot more important than you might think.

As a matter of fact, there’s a lot of research out there that says anywhere from 50 to 90% of the impact you have on people is a result of nonverbal communication. Your posture, gestures, facial expressions, and the tone and cadence of your voice, play a huge role not only in getting your message across to an audience, but also, in engaging them, building trust, and increasing your credibility.

So, what can you do to bring your nonverbal delivery to the next level? 

I’d like to share the following seven aspects of nonverbal communication that, if done well, will make you a more powerful presenter and communicator.

(If these pointers capture your interest and you find yourself wanting more help with presentation skills, contact us. Our global team can deliver a custom curriculum to meet your needs.)

Tip 1      Mind Your "Stance" and Move With Purpose

Tip 2      Gesture to Clarify and Reinforce Meaning

Tip 3      Make Eye Contact to Engage and Build Trust

Tip 4      Be Aware of How Facial Expressions Convey Meaning

Tip 5      Use Your Voice to Carry Your Message

Tip 6      Pause for Emphasis and to Pique Interest

Tip 7      Stay Calm: It Conveys Confidence

Mind Your "Stance" and Move With Purpose

Your primary goal with your posture is to create a balanced, confident foundation.   

When you stand up straight with your feet shoulder-width apart—or sit tall in a virtual setting—you'll feel more focused and your audience will sense your confidence and authority. 

And when you do move, make sure it’s with purpose—not from nerves.

Arm-crossing, leg-crossing, pacing, or rocking in your chair are all distracting to your audience and make you look less assured and believable. Your movement should complement your message, not distract from it.  

The way you move and carry yourself conveys your personality and your intention to others. 

Your stance and posture are important, but so are your gestures.  Let’s take a look at what works . . .

Gesture to Clarify and Reinforce Meaning

When you gesture effectively, you paint a picture that makes your message more clear, vivid, and interesting. And in important ways, gesturing allows you to reach out and connect with your audience. 

Stay in the zone

Learn to keep your gestures in the ideal zone (hint: it’s #2).

Zone 1 - Your arms and hands are so close to your body, any gesture you make looks timid or isn’t noticed at all.

Zone 2 - This should be your happy spot: more reach and emphasis than zone 1 but less than zone 3.  Zone 2 gestures look natural, will be noticed, and help you emphasize your points and keep the audience interested.

Zone 3 - You've gone too big. Especially in a Zoom meeting where your image takes up an audience member’s whole screen, exaggerated gestures are overwhelming and often bigger than the content you're delivering. The one exception is if you’re presenting or giving a talk to a very large audience (typically on a stage). Bigger Zone 3 gestures actually can work here because of the distance between you and your audience.

Emphasize with a "chop"

If you really want to emphasize a word or phrase, when you get to it, use a gesture we call the “chop” (best to watch the above video). That single physical hand motion alerts your audience to pay attention (and remember) the point you’re trying to drive home.

Use descriptive gestures

When your gestures match or illustrate the words you're saying, you make your point more clear. You become your own visual aid. 

Hands down (pun intended), gestures make you a better speaker. Now let’s consider the power of making eye contact . . .

Make Eye Contact to Engage and Build Trust

The eyes are more "verbal"  than you think.

When you hold a gaze with someone in the crowd during a sentence or phrase, you make a human connection, a bond between you and the listener. If you do it in a natural and authentic way, making frequent and meaningful eye contact tells your audience you care about what you’re saying, you care about how it might affect them, and you want them to feel engaged.

Conversely, if you stare at the ceiling or your keyboard as you speak, or let your gaze bounce around the room too quickly, it communicates either nerves, insincerity, or disinterest.

Research has shown time and again that people will be more moved by and will remember what you communicate if you engage them on an emotional level. Sincere eye contact is one of the best ways to do that.

Be Aware of How Facial Expressions Convey Meaning

When it comes to making a connection through communication, facial expressions rank right up there with eye contact in importance.

The first thing to remember is that, to your audience, facial expressions equate to emotions and states of mind. As they listen to you, they also watch your face, and they “read” you. If your expressions don’t align with your words or intent, you will create an uncomfortable disconnect with your listeners.

Ever watched a presenter deliver really bad news while smiling? Or maybe listened to someone tout the benefits of a product with a stone-cold expression (not convincing, right?). Then you’ve experienced that audience disconnect.

Better to deliver your content with expressions that align. And don’t be shy about being expressive.  Your audience can’t share your enthusiasm if you don’t show it! Or if what you need to do is express concern to make a point, make sure that intent is clear with an authentic facial expression.

Speaking of facial expressions as communication, remember that it goes both ways. During your talk, notice your audience's facial expressions. Do they look confused? Bored? Are they nodding in agreement? Disagreement? Paying attention to their expressions will alert you to how your presentation is going, and to places where you might need to pause and recalibrate.

Use Your Voice to Carry Your Message

The tone of your voice—its volume, inflection, and pitch—communicates meaning, big time.

Think of a time when your friend, spouse, or family member said,

"It's not what you said; it's how you said it."

It’s true: Changing your tone of voice can change the meaning of a sentence. Consider these examples of the power of inflection . . .

“ I didn’t say they made the best decision.”

“I didn’t say they made the best decision.”

“I didn’t say they made the best decision .”

Tone of voice doesn’t just convey meaning; it also creates interest and keeps people’s attention.  Nothing will put an audience to sleep faster than a speaker whose voice is a droning, dreary, monotone.

Watch how to avoid the dreaded monotone and instead, create energy and interest . . .

source: Great Speech Writing, "How to Avoid Speaking in a Monotone,"  via YouTube

Pause for Emphasis and to Pique Interest

Think of a time when you’d been listening to a speaker (maybe not so attentively), then suddenly, they went silent. Made you look up, didn’t it?  

One of the most effective ways to hold or re-engage people’s attention is to create pattern disruption—a fancy term for mixing it up, varying the tempo, changing direction; anything you can do to avoid monotony.  

The power of the pause is one of those devices.

A pause, done right, can highlight a key point, give clarity to a sentence, indicate a topic change, and so much more.

And finally . . . 

Stay Calm: It Conveys Confidence

Whether it's your first time in front of a large audience or your 21st time, public speaking is no easy feat for most people. Some level of fear when presenting or speaking in public is natural. 

When you’re calm, even if there are tough audience questions or interruptions, you convey confidence and credibility. 

That said, moments of nervousness will happen. Take deep breaths and regroup as necessary, and remember that as long as you’re authentic, it’s easier to make sure your nonverbal communication aligns with what you’re trying to say. 

And of course, nothing can make you better at public speaking and staying calm than practice. Consider this . . .

"Brain researcher, Dr. Jill Bolte-Taylor, rehearsed her TED Talk not once or twice, or even ten times. She practiced it 200 times. Her "Stroke of Insight" has been viewed more than 22 million times and is ranked as one of the most popular TED talks of all time." [ Inc. magazine]

Now, you probably don’t have to practice a presentation 200 times, but rehearsing, especially in front of a mirror so you can see your body language, is absolutely a proven way to deliver a calm, confident talk.

Closing Thoughts

Presenters who deliver the most successful talks are those who know when to stand still, move with purpose, and engage the audience with eye interaction, gestures, vocal variety, facial animation, and thoughtful pauses.

I hope these tips have inspired you for your next speaking engagement. 

Which tip was your favorite?

Do you have a suggestion that I didn't cover?

Let me know by leaving a comment below.

P.s. - Storytelling is an incredible way to connect with your audience.

Have you ever wanted to learn how to become a more engaging, compelling storyteller in a business environment? Learn to use stories to inform, inspire, and motivate people to action . . . 

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Aesthetics and Delivery

Learning Objectives

Have you played charades? Many of you have likely “acted out” a person, place, or a thing for an audience, using only your body and no words. Charades, like many games, demonstrates the heightened or exaggerated use of nonverbals – through acting out, the game highlights how powerful nonverbal communication can be for communicating with an audience.

When speaking, similar to charades, your job is to create a captivating experience for your audience that leads them to new information or to consider a new argument. Nonverbals provide an important facet of that experience by accentuating your content and contributing to the aesthetic experience.

The nonverbal part of your speech is a presentation of yourself as well as your message. Like we discussed in Chapter 7, public speaking is embodied, and your nonverbals are a key part of living and communicating in and through your body. Through the use of eye contact, vocals, body posture, gestures, and facial expression, you enhance your message and invite your audience to give their serious attention to it—and to you. Your credibility, your sincerity, and your knowledge of your speech become apparent through your nonverbal behaviors.

In this chapter, we explore various nonverbal components that influence your message to create an aesthetic experience for your audience. Rather than a check-list of skillsets, we invite you to read these as a series of inter-related behaviors and practices, beginning with eye contact.

Eye Contact

Imagine bringing in 2 qualified applicants for a job opening that you were responsible to fill. The interview is intimate, and each applicant sits directly across from you and 3 other colleagues who are assisting.

While answering questions, applicant 1 never breaks eye contact with you. It’s likely that, as the interview progresses, you begin to feel uncomfortable, even threatened, and begin shifting your own eyes around the room awkwardly. When the applicant leaves, you finally take a deep breath but realize that you can’t remember anything the applicant said.

The second applicant enters and, unlike the first, looks down at their notes, and they never make direct eye contact. As you try to focus on their answers, they seem so uncomfortable that you aren’t able to concentrate on the exchange.

Both approaches are common mistakes when integrating eye contact into a speech. We have likely all seen speakers who read their presentation from notes and never look up. It’s also common for a speaker to zoom in on one audience member (like the teacher!) and never break their gaze.

Eye contact creates an intimate and interpersonal experience for individual audience members and it assists in maintaining rapport. Part of creating a meaningful aesthetic experience is through eye contact, and the general rule of thumb is that 80% of your total speech time should be spent making eye contact with your audience (Lucas, 2015, p. 250). When you’re able to connect by using eye contact, you create a more intimate, trusting, and transparent experience.

It’s important to note that you want to establish genuine eye contact with your audience, and not “fake” eye contact. There have been a lot of techniques generated for “faking” eye contact, and none of them look natural. For example, these aren’t great:

• Three points on the back wall – You may have heard that instead of making eye contact, you can just pick three points on the back wall and look at each point. What ends up happening, though, is you look like you are staring off into space and your audience will spend the majority of your speech trying to figure out what you are looking at. This technique may work better for a larger audience, but in a more intimate space (like the classroom), the audience is close enough to be suspicious. Put simply: we can tell you aren’t looking at us.
• The swimming method – This happens when someone is reading their speech and looks up quickly and briefly, not unlike a swimmer who pops their head out of the water for a breath before going back under. Eye contact is more than just physically moving your head; it is about looking at your audience and establishing a connection.

Instead, work to maintain approximately 3 seconds of eye contact with audience members throughout the room. You are, after all, speaking to them, so use your eyes to make contact. This may also reduce some anxiety because you can envision yourself speaking directly to one person at a time, rather than a room full of strangers.

Remember: you have done the work. You are prepared. You have something to say. People want to listen.

When you (and your body) move, you communicate. You may, for example, have a friend who, when telling exciting stories, frantically gestures and paces the room—their movement is part of how they communicate their story. They likely do this unconsciously, and that’s often how much of our informal movement occurs.

Many of us, like your friend, have certain elements of movement that we comfortably integrate into our daily interactions. It’s important to know your go-to movements to ask: how can I utilize these (or put them in check) to enhance the audience’s experience? In this section, we will introduce how and why movement should be purposefully integrated into your public speech. We’ll focus on your hands, your feet, and how to move around the space.

Gestures and Hands

Everyone who gives a speech in public gets scared or nervous. Even professionals who do this for a living feel that way, but they have learned how to combat those nerves through experience and practice. When we get scared or nervous, our bodies emit adrenaline into our systems so we can deal with whatever problem is causing us to feel that way. In a speech, you are asked to speak for a specific duration of time, so that burst of adrenaline is going to try to work its way out of your body and manifest itself somehow. One of the main ways is through your hands.

3 common reactions to this adrenaline rush are:

• Jazz hands! It may sound funny, but nervous speakers can unknowingly incorporate “jazz hands”—shaking your hands at your sides with fingers opened wide— at various points in their speech. While certainly an extreme example, this and behaviors like it can easily becoming distracting.
• Stiff as a board . At the other end of the scale, people who don’t know what to do with their hands or use them “too little” sometimes hold their arms stiffly at their sides, behind their backs, or in their pockets, all of which can also look unnatural and distracting.
• Hold on for dear life! Finally, some speakers might grip their notes or a podium tightly with their hands. This might also result in tapping on a podium, table, or another object nearby.

It’s important to remember that just because you aren’t sure what your hands are doing does not mean they aren’t doing something . Fidgeting, jazz hands, gripping the podium, or hands in pockets are all common and result in speakers asking, “did I really do that? I don’t even remember!”

Like we mentioned in this section’s introduction, the key for knowing what to do with your hands is to know your own embodied movement and to trust or adjust your natural style as needed.

Are you someone who uses gestures when speaking? If so, great! Use your natural gestures to create purposeful aesthetic emphasis for your audience. If you were standing around talking to your friends and wanted to list three reasons why you should all take a road trip this weekend, you would probably hold up your fingers as you counted off the reasons (“First, we hardly ever get this opportunity. Second, we can…”). Try to pay attention to what you do with your hands in regular conversations and incorporate that into your delivery. Be conscious, though, of being over the top and gesturing at every other word. Remember that gestures highlight and punctuate information for the audience, so too many gestures (like jazz hands) can be distracting.

Similarly, are you someone who generally rests your arms at your sides? That’s OK, too! Work to keep a natural (and not stiff) look, but challenge yourself to integrate a few additional gestures throughout the speech.

Feet and Posture

Just like your hands, nervous energy might try to work its way out of your body through your feet. Common difficulties include:

• The side-to-side. You may feel awkward standing without a podium and try to shift your weight back and forth. On the “too much” end, this is most common when people start “dancing” or stepping side to side.
• The twisty-leg. Another variation is twisting feet around each other or the lower leg.
• Stiff-as-a-board. On the other end are speakers who put their feet together, lock their knees, and never move from that position. Locked knees can restrict oxygen to your brain, so there are many reasons to avoid this difficulty.

These options look unnatural, and therefore will prove to be distracting to your audience.

The default position for your feet, then, is to have them shoulder-width apart, with your knees slightly bent. Since public speaking often results in some degree of physical exertion, you need to treat speaking as a physical activity. Public speaking is too often viewed as merely the transmission of information or a message rather than a fully body experience. Being in-tune and attuned to your body will allow you to speak in a way that’s both comfortable for you and the audience.

In addition to keeping your feet shoulder-width apart, you’ll also want to focus on your posture. As an audience member, you may have witnessed speakers with slumped shoulders or leaning into the podium (if there is one) with their entire body.

Difficulty with good posture is not just a public speaking problem. Think about how often you sit down in a coffee shop, pull out your laptop and, after some time, you realize that you are leaning over and your lower back is wincing in pain. You likely pull your shoulders back and straighten your spine in response. If you don’t focus on this posture (and practice reminding yourself to “sit up straight”), your body may slump back into old habits. So, you guessed it: focusing on good posture is just that – something that you must focus on, over time, so that it becomes habitual.

Focusing on good posture and solid grounding will, in addition to increasing your confidence, assist you in maintaining your eye contact and focusing on projecting your voice throughout the space.

Moving in the Space

We know that likely you’re wondering, “Should I do any other movement around the room?”

Unfortunately, there isn’t an easy answer. Movement depends on two overarching considerations: 1) What’s the space? And, 2) What’s the message?

First, movement is always informed by the space in which you’ll speak. We’ll cover this more in tips on rehearsal (see Chapter 11), but we’ll highlight a few important details here. Consider the two following examples:

• You’ll be a giving a presentation at a university where a podium is set up with a stable microphone.
• You’re speaking at a local TedTalk event with an open stage.

Both scenarios provide constraints and opportunities for movement.

In the university space, the microphone may constrain your movement if you determine that vocal projection is insufficient to guarantee a level of speaking that can be heard throughout the space.

In other words, you need to stay planted behind the microphone to guarantee sound. Partially constraining, this does allow a stable location to place your notes, a microphone to assist in projecting, and allows you to focus on other verbal and nonverbal techniques.

In the TedTalk example, you are not constrained by a stable microphone and you have a stage for bodily movement. The open stage means that the entire space becomes part of the aesthetic experience for the audience. However, if you are less comfortable with movement, the open space may feel intimidating because audiences may assume that you’ll use the entire space.

In addition to the space, your message and content assist in deciding how or why you might move around the space. It’s necessary to ask, “how does movement support, enhance or detract from the message?” and “how might movement support, enhance, or detract from the aesthetic experience for the audience?”

Remember that most public speeches are ephemeral, where the audience is attempting to comprehend your message in one shot or run through. Given these circumstances, it can be tricky for an audience to track the argument progression, especially since you may be dealing with an audience of varying levels of experience with your topic. Similar to the space, thinking through where your movement can assist in translating your information is paramount.

Once you have knowledge of the speaking space and completed speech content, you can start using movement to add dimension to the aesthetic experience for your audience.

One benefit of movement is that it allows you to engage with different sections of the audience. If you are not constrained to one spot (in the case of a podium or a seat, for example), then you are able to use movement to engage with the audience by adjusting your spatial dynamic. You can literally move your body to different sides of the stage and audience. This allows for each side of a room to be pulled in to the content because you close the physical distance and create clear pathways for eye contact.

Without these changes, sections of the audience may feel lost or forgotten. Consider your role as a student. Have you experienced a professor or teacher who stays solitary and does not move to different sides of the room? It can be difficult to stay motivated to listen or take notes if a speaker is dominating one area of the space.

Changing the spatial dynamics goes beyond moving from side-to-side. You can also move forward and backward (or what theater practitioners might call down or up stage). This allows you to move closer to the audience or back away—depending on what experience you’re trying to create.

In addition to engaging with the audience, movement often signals a transition between ideas or an attempt to visually enunciate an important component of your information. You may want to signal a change in time or mark progression. If you’re walking your audience through information chronologically, movement can mark that temporal progression where your body becomes the visual marker of time passing.

You may also want to signal a transition between main ideas, and movement can assist with that, too! Moving as main point transitions embodies the connections between your ideas while letting the audience know that “we are going to progress in the argument.” If integrating movement as a transition feels odd, choppy, or awkward, those feelings help signal that the organization of your main points may need some re-working.

Thus, using purposeful movement can enhanced your aesthetics, but purposeful is the key word here. While movement can enhance, it can also distract and constrain. Keep these common pitfalls in mind:

• The pace-master. We all know this distracting pitfall where (likely due to nervousness), a speaker paces back and forth without any clear reason for the movement. “What in the world are they doing?” you might wonder as an audience member. Unfortunately, if you’re internally asking that question, you’re likely not focusing on the speaker’s content. While it’s OK to “walk and talk” so to speak, avoid constant walking-and-talking. As a speaker, maintain a solid footing when you aren’t moving.
• Obstructing the view: It’s likely that, at some point, you’ll use objects or other presentation enhancements like a PowerPoint or a video during your speech. Make sure you aren’t moving directly in front of the audience’s line of sight. Even if you aren’t referencing something, it can be awkward to walk in front of a projection light.
• The robot : As a dance, the robot can be great, but in public speaking, it’s usually not as effective. We commonly experience students who use “the triangle” method, where each main point in the speech is mapped onto an invisible triangle. This can be done well, but it can also lead to movement looking unnatural. Work to strike a balance between pre-planned and robotic.

When you speak, moving in the space can be beneficial. As you plan your purposeful movement, be aware of the message you’re providing and the space in which you’re speaking.

Facial Expressions

Picture being out to dinner with a friend and, as you finish telling a story about a joke you played on your partner, you look up to a grimacing face.

“What?” you ask. But their face says it all.

“Oh, nothing,” they reply. Realizing that their face has “spilled the beans” so to speak, they might correct their expression by shrugging and biting their lip – a move that may insinuate nervousness or anxiety. You perceive that they didn’t find your story as humorous as you’d hoped.

Facial expressions communicate to others (and audiences) in ways that are congruent or incongruent with your message. In the example above, your friend’s feedback of “oh, nothing” was inconcruent with their facial exressions. Their verbal words didn’t trump their facial expressions, however, and their nonverbal feedback was part of the communication.

Facial expressions are generally categorized as one of the following: happy, sad, angry, fearful, surprised and disgusted. Your facial expressions matter; your audience will be looking at your face to guide them through the speech, so they’re an integral part of communicating meaning and demonstrating to your audience a felt sense.

In fact, if your facial expressions seem incongruent or contradictory from the tone of the argument, an audience may go so far as to feel distrust toward you as a speaker. Children might, for example, say, “I’m fine” or “It doesn’t hurt” after falling and scraping their knee, but their face often communicates a level of discomfort. In this case, their facial expression is incongruent with their verbal message. If you’re frowning while presenting information that the audience perceives to be positive, they may feel uneasy or unsure how to process that information. So, congruency can increase your ethos.

Instead, work to create congruence between your message and expressions. In class discussions on pathos, we often joke about the ASPCA commercials with the Sarah McLachlan song “In the Arms of an Angel” playing in the background. The music is meant to, of course, communicate feelings of sadness around animal cruelty, and rightfully so. In a speech, similar to using music, your facial expressions can assist in setting the aesthetic tone; they are part of developing pathos.

Given the amount of information that we all encounter daily, including information about global injustices, it’s often insufficient to merely state the problem and how to solve it. Audience members need buy in from you as the speaker. Using facial expressions to communicate emotions, for example, can demonstrate your commitment and overall feelings around an issue.

To be clear: facial expressions, like other forms of nonverbal communication, can greatly impact an audience member’s perception of the speaker, but not all audiences may interpret your expressions the same. Re-visit Chapter 2 on audiences.

What you wear, similar to other aesthetic components, can either enhance or detract from the audience’s experience. Like facial expressions, you want your attire to be congruent with the message that you’re delivering. In Chapter 7, we noted that aesthetics are often dicated by certain contextual norms. Context is relevant here, too, as the purpose and audience will inform appropriate attire.

We recommend considering two questions when selecting your attire:

First, “what attire matches the occasion?” Is this a casual occasion? Does it warrant a more professional or business-casual approach? If you’re speaking at an organization’s rally, for example, you may decide to wear attire with the organization’s logo and jeans. Other occasions, like a classroom or city council meeting, may require a higher level of professional attire.

Second, “have I selected any attire that could be distracting while I’m speaking?” Certain kinds of jewelry, for example, might make additional noise or move around your arm, and audiences can focus too much on the jewelry. In addition to noise-makers, some attire can have prints that might distract, including letters, wording, or pictures.

Your attire can influence how the audience perceives you as a speaker (ahem: your credibility) which, as we’ve discussed, is key to influencing listeners. Before we conclude this chapter, we return to credibility and reflexivity.

Aesthetics and Credibility

So far in Part 3 on aesthetics, we’ve discussed how to deliver an aesthetic experience for your audience. As a speaker, it’s important to remember that the audience remains a central component of public speaking and is central to consider when making aesthetic choices.

Yes, this means that you should think about your audience (as Chapter 2 discussed at length) when you are a speaker. These aesthetic choices will influence your audience and assist them in determining if you are credible and, frankly, if they want to listen to your message.

For example, an audience may view vocalized pauses as evidence that a speaker lacks confidence around their topic or does not know the material as well. Similarly, you may consider your attire before presenting, assuming that your audience will respect and view you professionally if you select business casual clothing.

Aesthetic choices are also important when you are in the audience, and it is imperative to be critical and reflect (or practice reflexivity) on how you are filtering a speaker’s information through their aesthetics. The filter that informs our willingness to view a speaker as credible is often based on a mythical norm , or what Audre Lorde (1984) defines generally as young, white, thin, middle-class men. This classification certainly does not fit all speakers, and if you are part of this classification, that’s OK! The mythical norm warns us to be conscious of holding these categories as “the best” or preferred, especially around what counts as credibility. In other words, are these categories unconsciously facilitating a more positive aesthetic experience?

For example, you may decide to wear business casual clothing to increase the likelihood that your audience views you as credible, but as an audience member, be careful assuming that someone is not credible because of their attire. Business attire can be a privilege that everyone cannot afford.

Eye contact can also be investigated. We’ve alluded that eye contact increases trust amongst your audience, and it often does; however, the connection between eye contact and higher levels of credibility is specific to a U.S. American cultural context. Culture thus defines how we interpret and understand certain aesthetic choices, including eye contact. Remember that culture is always a core component of communication. As an audience member, be careful of presumptively judging a speaker based on your own cultural expectations, identities, or positions.

Your nonverbal delivery assists in setting an aesthetic tone for the audience by providing embodied insight into how the audience should think, act, or feel. The space – or literal context in which you’ll speak – also contributes nonverbally to the message. We’ll discuss space in more detail during Chapter 11 on rehearsal.

Up next: presentation aids.

Media Attributions

• Al Gore gestures 1992 © Kenneth C. Zirkel is licensed under a CC BY-SA (Attribution ShareAlike) license

Speak Out, Call In: Public Speaking as Advocacy Copyright © 2019 by Meggie Mapes is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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What is nonverbal communication? 10 different types (with examples)

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What is nonverbal communication?

10 types of nonverbal communication, examples of nonverbal communication, why is nonverbal communication so important, 5 tips for understanding nonverbal communication, how to improve nonverbal communication, enjoy better interactions.

We all rely on nonverbal communication. This is true whether playing a game of charades with your family or trying to show confidence during an important interview .

There’s a reason many of us prefer face-to-face communication over phone calls. Without seeing someone’s facial expressions, posture, and body language , it can be hard to read their feelings. 

Nonverbal cues are just as important as verbalization. Nonverbal actions are key for communicating with and understanding everyone in your life. 

Understanding every type of nonverbal communication can also help your career. You can show your confidence, passion, and expertise through small nonverbal communication cues. This is true whether leading a team meeting or delivering a presentation .  

There are two primary forms of communication: verbal and nonverbal.

Verbal communication uses words to convey a message, whether that’s orally or in writing. 

Posture, facial expressions, and eye contact are examples of nonverbal messages . We all use these cues in daily conversation, even involuntarily. Nonverbal communication also involves the way we present ourselves to others. If you walk into a meeting with your back straight and your head held high, you exude power and confidence. You project nervousness and uncertainty if you’re slumped over with your eyes on the floor.

Experts believe that approximately 70% of all human communication is nonverbal , meaning we only deliver about 30% of our messages with words.  

Austrian-American author and educator Peter Drucker had it right when he said, “ The most important thing in communication is hearing what isn’t said. ” 

We all perform and respond to nonverbal communication — and what we understand that no one says — daily. 

Here are 10 of the most common forms of nonverbal communication:

1. Facial expressions

The look on an individual’s face is often the first thing we see. A smile, frown, or grimace tells a lot about their mood and how the subsequent conversation will go. Expressions of happiness, sadness, anger and fear are universal emotions and key forms of nonverbal communication.

2. Kinesics

Kinesics, or gestures, are conscious body movements like waving, pointing, and giving a thumbs up or down. One's culture typically determines what gestures are socially acceptable and which are rude. 

For example, in Westernized countries, glancing at your watch suggests, “I need to be somewhere.” In contrast, many Middle Eastern populations consider this rude. They are more likely to believe a conversation should continue until it ends naturally.

3. Paralinguistics

Paralinguistic s (or vocalics)  refers to the aspects of verbal communication that aren’t the words themselves . Your tone of voice, loudness, and pitch are common aspects of paralanguage. 

This type of communication is powerful since altering your voice changes the meaning of a sentence. Think about all the ways you can use the phrase “I’m fine.” If you say it quietly, you might be feeling dejected, but if you say it forcefully, someone might detect your defensiveness.

4. Body language and posture

Crossing your legs or arms, a head nod, slouching, or sitting up straight are all examples of true body language. For example, you may have seen crime films focus on body language to further the narrative. It can also hint at what isn’t included in the dialogue.  

However, this type of nonverbal communication is complex and quite subtle. Just because you observe a movement doesn’t guarantee you understand the meaning.

5. Proxemics

Proximity references how near something is. Human beings take personal space seriously. They also interpret physical distances in interactions differently.

Social and cultural expectations, personal preferences, and relationships all determine the suitable proximity. For example, if you’re in a relationship with someone, you’d expect to sit close together on the couch. On the other hand, you likely wouldn’t sit that close to a coworker. 

Proxemics is an important part of interpersonal communication. Noticing when to adjust your closeness for each situation ensures you’re not making people uncomfortable. 

Scientists focused on proximity biases in North America have grouped expected space as follows :

• Intimate space: Close physical contact up to 18 inches of space, typically shared between people in an intimate relationship. 
• Personal space: Between 18 inches to 4 feet depending on whether you’re speaking to a stranger, casual acquaintance, or close friend. 
• Social space: 4 –12 feet of space provided in social settings, like a shared office space or the distance between a presenter and their audience.
• Public space: 12 feet or more, typically observed in shopping malls and airports.

It may sound cliche, but it’s true that “The eyes are the windows to the soul.”  Our eye contact is a massive factor in nonverbal communication because it can give clues to how we feel. 

When we’re scared, our pupils dilate due to a surge in adrenaline. When something excites us, we blink rapidly. Maintaining eye contact generally means that someone is comfortable and telling the truth. In contrast, avoiding eye contact might suggest that they’re nervous or hiding something.

Communication by touch is called haptics. Touch is powerful because our emotions drive it. Our social class, gender, and, of course, our upbringing all determine how we respond to touch. Women generally use touch to convey care and concern, while men are more likely to convey control. 

Psychologist Harry Harlow made a career in studying the impacts of touch on rhesus monkeys. Monkeys who were raised without physical contact from their mothers struggled with social interactions . We share this affect with our ancestors — physical contact at a young age improves our social skills when we're older.

8. Appearance

Your appearance is another thing people notice immediately. Your hairstyle, clothing, tattoos, piercings, and even body shape give off cues. This can encourage snap judgments from other people. There’s a reason your mother always told you to “dress to impress” for a presentation at school or a job interview.

9. Chronemics

Chronemics is the role time plays during communication. How people interpret time can be personal, cultural, or have to do with their power or status. 

Have you ever waited around for a friend to show up for an event? Maybe you felt annoyed or disrespected by their laziness or lack of time management . Now imagine if your boss showed up 15 minutes late to a meeting. You might be more understanding of their busy schedule. 

10. Physiological responses

Your body naturally sends out nonverbal signals that are nearly impossible to control. This includes nervous sweating, blushing, or tearing up.

Here are a few ways to practice your nonverbal communication skills personally and professionally: 

In the workplace

Tone: Use your voice to show excitement, positivity, and contentment with your work. Managers want demonstrably engaged workers. Plus, your positivity will likely rub off on coworkers. 

Distance: Maintain an appropriate distance from coworkers to respect their boundaries . Remember, an office is a professional space. Even if you enjoy comfortable work relationships , you should always respect someone’s physical boundaries . 

Posture: You got the job. You belong here . Your ideas matter. Stand up straight and speak with your head held high. 

In your personal life

Distance: Leaning in when your loved one speaks shows you’re actively listening .

Concentration: Put away distractions like video games or phones when spending time with loved ones. This shows you’re paying attention and offering them quality time. 

Touch: Hugs, hand-holding, and other forms of physical touch foster intimacy between consensual parties.

Here are four reasons why understanding nonverbal messaging matters:

1. Builds trust and clarity

Nonverbal signals are far more subtle than words, but they’re no less important.

Facial expressions, body posture, and eye contact reveal the meaning behind what someone is saying, their true feelings, and if they’re listening to your half of the conversation. Someone may be able to feign interest with their words, but their body language will often reveal if they’re paying attention. 

2. Bridges language gaps

Ever tried to interact with someone that didn’t speak your language? There was probably a lot of gesturing, facial expressions, and posturing — your nonverbal communication skills at work.

Outside of conversational cues, nonverbal behaviors are crucial to bridge language gaps. When two people don’t speak the same language, body language can help foster knowledge and understanding. 

3. Encourages inclusivity

Everybody has different communication abilities. Learning nonverbal communication skills can help create a more diverse and inclusive workplace. 

For example, people with hearing impairments might struggle to pick up on voice tone or speed. Understanding how to interpret and express nonverbal messages makes these individuals feel included and understood. 

4. Leads to success

Non-verbal communication skills can help your career. For example, teachers with these skills see more success with their students. When talking with your boss, coworkers, and clients, you can use non-verbal communication to gain a competitive edge.

Effective communication requires nonverbal messaging. Understanding the types of nonverbal communication will help you connect with people in every area of your life.

The more you practice reading cues, the better you’ll become. Some things you can do include:

1. Pay attention to inconsistencies

Nonverbal communication can either reinforce or discourage what someone is saying. Do a person’s facial expressions match their words? Their tone of voice? If they do, then great.

They’re most likely being honest about whatever they’re saying. If it’s the opposite, they may be trying to hide how they truly feel. 

2. Look at nonverbal signals as a whole

If you’re only paying attention to someone’s posture, you might miss a whole bunch of other clues. Nonverbal signals work in tandem to generate a complete picture of another human being.

3. Trust your instincts

Go with your gut . Your instincts are there to help guide and protect you about what someone is saying and what they truly mean.

4. Practice emotional awareness

Emotional intelligence is a significant part of navigating relationships. Being emotionally aware h elps you interpret people more accurately.

When you can read other people’s emotions and unspoken messages, you can reciprocate communication by responding in a way that shows you understand and care.

5. Don’t make assumptions

Nonverbal communication is nuanced and involves personal and cultural meaning. Don’t assume a person’s tone or body language is definitively what you think it is.

Someone might avoid eye contact because they’re shy, not deceptive. They may slouch because they’re stressed out , not doubtful of their work. If you can’t read the person’s body language, ask them how they feel.

Nonverbal communication is a necessary factor at home, work, and beyond. Often, these signals occur rapidly. Interpreting or noticing all of them can be challenging during a single conversation.

Fortunately, there's always room to improve upon these skills. To do so, try focusing on the below.

Manage stress

When we’re stressed , we can’t communicate as effectively. How you’re feeling rubs off on others, too. Take some deep breaths to relax and refocus. You’ll feel better, and you’ll be able to read people more accurately.  

Pay attention to your behaviors

To learn to communicate more effectively and develop stronger emotional awareness , you must understand your nonverbal communication habits. Learning your cues will also increase self-awareness . You’ll be more in tune with your feelings and be better able to express yourself.

Think before you act

Do you raise your voice when stressed or avoid eye contact when nervous? A great way to adjust nonverbal behaviors you don’t want is to think before you act. Notice situations that cause problematic behaviors and practice taking a deep breath before reacting. 

Nonverbal communication plays a prominent role in our personal and professional lives. Person-to-person contact will almost always involve some type of nonverbal communication.

Now, you know how to interpret nonverbal cues and express yourself more authentically through them. Congratulations on beginning the journey toward healthier, happier interactions.

Enhance your communication skills

Discover how personal coaching can elevate your nonverbal communication and boost interaction effectiveness.

Allaya Cooks-Campbell

With over 15 years of content experience, Allaya Cooks Campbell has written for outlets such as ScaryMommy, HRzone, and HuffPost. She holds a B.A. in Psychology and is a certified yoga instructor as well as a certified Integrative Wellness & Life Coach. Allaya is passionate about whole-person wellness, yoga, and mental health.

Nonverbal communication in the workplace: The secret to team trust

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6 Ways To Improve Your Non-Verbal Communication During Presentations

Body language and non-verbal communication are often used interchangeably, but they refer to different things. Body language refers to the movements of your body, while non-verbal communication refers to all of the other signals you send out to others with your tone of voice, facial expressions, and physical behaviors like hand gestures and posture. When it comes to presenting, improving your non-verbal communication can help you connect with your audience, improve their opinion of you, motivate them, and convince them that you are trustworthy and competent. Follow these tips to improve your non-verbal communication during presentations.

1. Dress For Success

Studies have shown that what we wear affects how people perceive us, and it’s true: Wearing professional attire, like a business suit or at least slacks and a blouse, helps you feel more confident. Dress up, but don’t overdo it—you want to look respectful and formal while still being approachable. Remember: You can adjust your outfit as needed depending on your audience. Are they outside? No need for a coat and tie! It’s all about finding a balance between feeling comfortable and looking polished.

2. Get On The Same Page

The most important thing you can do when giving a presentation is establish good communication with your audience. You’re not just talking to a group of people, you’re playing music together (or dancing, if that metaphor works better for you). The more in sync you are, rhythmically and tonally, with your audience, the better they will follow your lead. If there’s something specific about your organization or industry that might be confusing to outsiders, take some time beforehand to explain it so everyone knows what the lingo means.

3. Look Natural, Be Natural

It’s important to establish a connection with your audience—after all, they will be more inclined to trust you and even buy what you’re selling if they feel you’re being authentic. But don’t forget to be genuine in your enthusiasm: smiling will come more naturally if you actually mean it, so work on looking and feeling excited about what you have to say. A major part of establishing rapport is adapting your tone of voice and body language as best as possible for an interactive presentation.

4. Keep Moving

What good is sitting at your desk to give a presentation if you’re fidgeting with your pen or paper? Don’t just stand there when you talk—move around. Make eye contact with as many people in your audience as possible, move around and approach different parts of your stage. The more active you are during your presentation, the more engaged people will be in what you have to say.

5. Watch the Audience

When you’re delivering a presentation, try to keep track of who’s looking at you and who isn’t. Are they interacting with your content? If not, do they look disengaged or confused? Are they interested in what you have to say or would they rather be watching cat videos on YouTube? Adjust your language and tone accordingly.

6. Eye Contact Works

If your gaze is always focused on something other than your audience, they may feel that you are not paying attention to them. Making eye contact with members of your audience shows them that you are engaged in what they have to say. Eye contact also communicates respect; without it, you run the risk of coming across as arrogant or disinterested.

The biggest takeaway from our discussion is that great nonverbal communication and presentation skills go hand in hand. Interactive presentations are remembered more than lectures, more information is retained, and audience members retain their attention for longer. These days, there are so many interactive tools at our disposal to improve our presentations; all it takes is a little research and practice to deliver powerful presentations every time!

Robert Daverschot

Robert is a professional moderator, presenter and speaker coach. Robert has years of experience at home and abroad and works for a broad range of industries. He has interviewed ministers, captains of industry and even His Holiness the Dalai Lama. In his dealings with the audience, he always uses Sendsteps. With it, an audience is able to voice their opinions, whereby attendees can cast votes or send in comments to speakers and panels on stage. As such, events turn into lively dialogues with everyone being able to speak up!

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How to Look and Sound Confident During a Presentation

• Carmine Gallo

Your audience will make up their minds about you in seconds.

How you look and sound during a speech or presentation are going to make a big impression on your audience. Within seconds, listeners will decide whether you are trustworthy, and they will do it based on your body language and vocal attributes. The good news is that there is plenty of hard evidence that explains how you can give the appearance of confidence and competence — even if you’re nervous or timid on the inside. To look confident, make eye contact, keep an open posture, and use gestures to emphasize your message. To sound confident, eliminate filler words, take time to pause before important messages, and vary your pace.

You’ve crafted the message and created the slides for your next presentation. Now it’s time to wow the audience. How you look and sound are going to make a big impression — and your audience will form opinions quickly .

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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When Delivering a Presentation, Look at Both Sides of Nonverbal Language

It’s not just what you say, it’s how you say it.

Part of the “how” is nonverbal language.

When you deliver a presentation, people observe two things: Your verbal language – the words you use – and your nonverbal language – what your body language says about you.

In this article, I will present nonverbal language from two different perspectives: Your own nonverbal language that you use while delivering a presentation to others and the nonverbal language that your audience shows to you while you’re presenting. Both forms of communication are beneficial to you as you prepare, deliver and improve upon your presentation style.

First, let’s talk about you, the presenter.

Be Aware of Your Nonverbal Behavior as a Presenter

The most powerful nonverbal cues that you can give to your audience are these:

Walk with confidence. Have good posture. Stand tall. Walk confidently to the presentation area.

Engage in direct eye contact. Look into the eyes of your audience. Don’t look at the walls, floor or ceiling. Definitely do not read your notes to the audience. That will disconnect you from the audience.

Use hand gestures to reinforce your message. This is an important one. When using hand gestures, make sure they look natural. When they are natural, you appear to be authentic, genuine and real. I have seen speakers over-rehearse their hand gestures. It sounds silly, doesn’t it? Yet it happens to be true. Over-rehearsing gestures creates a speaker who is artificial and robotic. Gestures, when they come from the heart, are interpreted as being true and honest. With that said, be careful of a few things: Don’t over-exaggerate. If the fish was just this big, then don’t say it was THIS BIG! Don’t use repeated gestures because they can distract the audience from your message. An example: If you have a tendency to “roll” your right hand when you are talking, then you don’t want to continue rolling and rolling and rolling. Pretty soon, the audience looks at your rolling hand gesture and doesn’t listen to your message.

Move a little. Movement is good for presenters. Too much movement is distracting. If you walk from the front of the room to the back of the room, that’s fine. If you move all around the entire room during your entire presentation, your audience will get tired of adjusting their necks or their chairs. A little movement is fine. Avoid repetitive movement. An example: Pacing. When you begin to pace, it creates a rhythm that has an almost hypnotic effect. Think of your pacing body as a pendulum, “you’re getting sleepy, very sleepy.” Before you know it, your audience will be anticipating your next pivot or turn to return to the other side of the room rather than listening to your message. Robotic pacing is a death knell to any presenter.

Express yourself! With more than 100 muscles in your face alone, you have the amazing capacity to share six primary emotions (fear, joy, love, sadness, surprise and anger) and more than 60 emotional expressions. All of that power comes from less than one square foot of space! What are you doing with it? If you are sharing declining numbers, show it. If you are delighted that you exceeded year-end quotas, show it. If you are sharing a sad story, show it. Your facial expressions reinforce your message. Just make sure that they are not in conflict with your message. If you say, “I’m delighted to be here today to deliver this presentation” and your face shows no emotion, your audience will believe your face. They will say, “She’s not really delighted. She looks angry.”

Enhance your image. Your appearance is the first thing people notice when you enter a room. It speaks volumes about who you are as a person and about your level of professionalism. Take a long, hard look at your professional attire. Are you wearing the same suits that you have been wearing since the 1980s? If so, throw them out! Nobody wants to see someone with larger-than-life padded shoulders (just think of the suits that David Byrne of the rock group The Talking Heads wore in the 1980s). Look at the colors you wear. You want to look current, not dated.

A few years ago, I was asked to coach a man on his professional style. The moment he walked into the room, my first impression was set. After we chatted a while, I shared with him those initial thoughts. You see, he was a “mousy” man and everything about him was “mousy.” He wore glasses, a light beige pullover sweater, a light beige shirt and brown pants. His communication style was on the quiet, shy side. Nothing about him stood out or communicated power. He was essentially invisible. I recommended navy blue as a more professional base color for him. Now when he walks into a room, he looks more businesslike and commands attention. A simple wardrobe adjustment has tremendous impact on how others see you.

Pause and be silent. Effective pausing, or silence, is one of the most powerful nonverbal cues that you can use while presenting. Yet, most Americans are accustomed to filling every second with sound. Within a presentation, there are certain portions that you want to emphasize. Let silence help you. You have the option of either saying “Our year-end sales were up 25%” OR “Our year-end sales (pause) were up (pause) twenty (pause) five (pause) percent .” This is much more powerful.

As you can see, your nonverbal language communicates a great deal to your audience.

The more you present, the more confident and comfortable you will feel.

Now, let’s talk about the nonverbal cues of your audience.

Analyze Your Audience’s Nonverbal Language

There is nothing more unnerving to a presenter than standing in front of a group of people for the first time. It could be 50, 500 or 1,000 people. What’s different is that you are often put outside your comfort zone. So why not treat that presentation to a larger group just like you would a one-on-one conversation?

Here are some nonverbal cues for you to be aware of during your presentation that could help improve your future presentations:

The energy level in the room drops. You have a feeling that your audience isn’t energized by your content. Unfortunately, sometimes a presenter can begin to lose energy or interest in his or her own presentation because of how they are interpreting the audience’s behavior. Now would be a good time to use a different approach. Share a short anecdote. Tell a story. Ask a powerful, thought-provoking question. Give a startling statistic. Anything that shakes up your audience will do. If they were with you all along, they’ll be with you even more. If they weren’t with you, they certainly will be now. The more energy you put out to your audience, the more energy they will return to you. It all begins with you.

One person in the audience is distracting you. What happens when you begin focusing on one person who you think is not interested in what you have to say? You make that judgment as a presenter rather quickly. The person’s nonverbal language is “speaking” to you. Sometimes you are right. And sometimes you are wrong. Don’t get distracted by that one person…who may have been up all night with a colicky baby and is falling asleep because of that rather than your content. Here’s my personal experience:

Several years ago, while delivering a full-day training program, I noticed a woman who – to me – seemed disengaged. She was looking down a lot. She wasn’t smiling or laughing at my humor. I was convinced that she wasn’t enjoying my program. (This is what we call “negative self-talk”). After the program ended, as I reviewed the evaluation sheets, I came across hers. I was fully expecting her to give me a 1 or 2 out of 5 points. Instead, she gave me all 5’s and added the comment, “I would attend any future programs facilitated by Christine.” Whoa. That was not the response I expected. Needless to say, I was pleasantly surprised. When we try to read other people’s nonverbal cues, sometimes we are right and sometimes we are wrong. Remember that the next time you try to read one person in your audience.

You are seeing a bored look on everyone’s faces. If you are using a PowerPoint presentation to accompany your remarks, click on the B button on your computer to go to black screen. That alone will get your audience’s attention. What going to black screen allows you to do is focus on a conversation with your audience. There is no other distraction. PowerPoint images, which are visually interesting to look at (sometimes) can also lull your audience to sleep! Take a break. Have a conversation with your audience about your topic for a few minutes. Then eventually click on the B button again to return to your slide presentation. This simple trick provides a simple visual mental shift. Now, if people truly are bored by your presentation, then it’s time for you to give that presentation a complete overhaul.

The next time you prepare for and deliver a presentation, think carefully about your own nonverbal cues and the nonverbal cues you are picking up from your audience. Being aware of both could mean the difference between delivering an average presentation or a stellar one.

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8 Nonverbal Tips for Public Speaking

• Last modified 2024-03-29
• Published on 2021-05-14

Nonverbal tips help students significantly in communication because nonverbal communication and verbal communication are the two core components of public speaking. While verbal communication can be improved with extensive practice, nonverbal communication directly impacts the audience’s ability to comprehend the message. Every gesture, from the movement of your hands to eye contact, will send different signals to the audience about your capabilities and understanding of the subject. Imagine, if you see a public speaker who delivers their point coherently and comprehensively, what will you think if they keep looking down or sideways, and put their hands behind their back? 

Albert Mehrabian once wrote about the importance of verbal and non-verbal messages. He found out about the 7-38-55 rule : our words convey 7% of the meaning, our tone 38%, and our body language provides 55% of what the audience will remember.  

Nonverbal language is hard to control, especially when you are too focused on presenting. Therefore, to help you be aware of your nonverbal cues and improve your body language and eye contact for future group presentations, here are eight nonverbal tips for you. We will discuss nonverbal communication in two forms: body language and tone.  

Body language

1. the power pose by amy cuddy.

Amy Cuddy, the US social psychologist, suggests the “powerful pose” – spreading your arms wide and looking confident – to help people feel more powerful. According to her research with Harvard University, “ those who sat on the high-power pose, felt more powerful and had performed better in mock interviews than those who had not .” Our body influences our mind; therefore, by making the power pose, we feel more powerful and become more confident.  

2. Maintain consistent breathing

The second nonverbal tip is focused on breathing. Breathing is essential in the public speaking setting. Breathing is often an undervalued and underrated method in public speaking, even though proper breathing will help you with your vocal control, pitch, and tone. For many people who have a fear of public speaking, research indicates breathing is correlated with speech anxiety. Speech anxiety causes shallower breathing: the less air we inhale, the shorter we can talk, and the less effective the presentation will be.  

Before starting to speak, remember to take a deep breath by inhaling and exhaling for a quick second. This nonverbal tip allows the audience to have a short mental break before listening to your following sentence. There are multiple breathing exercises on the internet, such as from Harvard Business Review , to help you control your breathing while speaking as well.  

3. Use proper hand gesture to enhance your message and improve confidence

Pay attention to where your hands are and what you are doing with them . Besides PowerPoint, Prezi, Keynote, and other presentation tools, your hands are a great way to communicate and illustrate your point of view to the audience. Using hand gestures communicates with the audience and helps them memorize better.  

4. Movement - Moving your body around the stage

5. make eye contact with everyone in the audience, 6. control your voice with proper breathing, 7. consistency in public speaking.

8. Having a variety of vocal

According to  research , TED speakers delivering the most popular talks had 30.5% higher vocal variety. Having vocal variety will help you speak in an expressive and energized way, while helping the audience maintain interest for the whole speech. Memorizing a script and speaking like a script will turn the audience off and make them lose interest, because monotone = boring. We suggest you remember the main points of your speech, then allow for some spontaneity and flexibility in your actual presentation. In addition, depending on the environment of the stage or the amount of audience, have a higher vocal variety because the audience may have a hard time hearing you. 

Practice public speaking with Aralia College Accelerator Program

Aralia College Accelerator Program offers a diverse range of public speaking classes designed to nurture profound interests and improve their public speaking skills. Our classes cover various aspects of effective communication, including persuasive techniques, audience engagement strategies, and speech delivery mastery. 

The accent reduction course focuses on understanding and strengthening the unique sounds and structures that make up the “neutral” dialect. While there are many dialects throughout America, it is the neutral accent commonly practiced by public speakers and officials. Radio DJs, TV news anchors, and even most Hollywood movie actors use the neutral accent to convey their message to the largest group of Americans possible. By eliminating accents in communication, we can more easily connect to our audience and erase any misunderstandings or unconscious bias from a foreign dialect, whether domestic or international.

In this English Speaking course, each class will focus on different topics: sports, volunteer experience, current affairs, politics, culture, education, literature, technology, and the environment. These various themes are based on real situations that students will encounter when they come to the United States. Learning to discuss these topics will be very useful when interacting with native English speakers. Students will build a solid foundation in oral expression and learn how to express themselves confidently and clearly in English.

This Public Speaking and Debate class will offer the opportunity to speak and listen to others talk only as much as possible. We will alternate between learning the structure of different types of speeches and making presentations by one student to the rest of the class. After each speech by students, we will have a critique from the peers, and the teacher. They will also be required and coached on how to participate in the discussion and to critique their peers.

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Unit 34: Delivering A Presentation

Learning objectives.

• identify the different methods of speech delivery
• identify key elements in preparing to deliver a speech
• understand the benefits of delivery-related behaviours
• utilize specific techniques to enhance speech delivery

Introduction

Many surveys have shown that public speaking is at the top of the list of fears for most people — sometimes, more high on the list than death. No one is afraid of writing their speech or conducting the research: people generally only fear the delivery aspect of the speech, which, compared to the amount of time you will put into writing the speech (days, hopefully), will be the shortest part of the speech giving process (5-8 minutes, generally, for classroom speeches). The irony, of course, is that delivery, being the thing people fear the most, is simultaneously the aspect of public speaking that will require the least amount of time.

Delivery is what you are probably most concerned about when it comes to giving presentations. This unit is designed to help you give the best delivery possible and eliminate some of the nervousness you might be feeling. To do that, you should first dismiss the myth that public speaking is just reading and talking at the same time. Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t necessarily mean you must wear a suit or “dress up”, but it does mean making yourself presentable by being well-groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for flexibility, meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

Methods of Presentation Delivery

There are four methods of delivery that can help you balance between too much and too little formality when giving a presentation.  The video below reviews all four methods.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m an account manager.” Another example of impromptu presenting occurs when you answer a question such as, “What did you think of the report?” Your response has not been pre-planned, and you are constructing your arguments and points as you speak. Even worse, you might find yourself going into a meeting and your boss says, “I want you to talk about the last stage of the project. . . “ and you had no warning.

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu presentation in public:

• Take a moment to collect your thoughts and plan the main point you want to make.
• Thank the person for inviting you to speak. Avoid making comments about being unprepared, called upon at the last moment, on the spot, or feeling uneasy.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• If you can use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Timeline structures are also effective, such as “past, present, and future or East Coast, Midwest, and West Coast”.
• Thank the person again for the opportunity to speak.
• Stop talking (it is easy to “ramble on” when you don’t have something prepared). If in front of an audience, don’t keep talking as you move back to your seat.

Impromptu presentations:  the presentation of a short message without advance preparation . Impromptu presentations are generally most successful when they are brief and focus on a single point

Manuscript Presentations

Manuscript presentations  are the word-for-word iteration of a written message . In a manuscript presentation, the speaker maintains their attention on the printed page except when using visual aids. The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances, this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact.

A manuscript presentation may be appropriate at a more formal affair (like a report to shareholders), when your presentation must be said exactly as written in order to convey the proper emotion or decorum the situation deserves.

However, there are costs involved in manuscript presentations. First, it’s typically an uninteresting way to present. Unless the presenter has rehearsed the reading as a complete performance animated with vocal expression and gestures, the presentation tends to be dull. Keeping one’s eyes glued to the script prevents eye contact with the audience. For this kind of “straight” manuscript presentation to hold audience attention, the audience must be already interested in the message and presenter before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, commonly called a teleprompter, especially when appearing on television, where eye contact with the camera is crucial. With practice, a presenter can achieve a conversational tone and give the impression of speaking extemporaneously and maintaining eye contact while using an autocue device. However, success in this medium depends on two factors: (1) the presenter is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the presentation is written in a style that sounds conversational and in spoken rather than written, edited English.

Extemporaneous Presentations

Extemporaneous presentations  are carefully planned and rehearsed presentations, delivered in a conversational manner using brief notes . By using notes rather than a full manuscript, the extemporaneous presenter can establish and maintain eye contact with the audience and assess how well they are understanding the presentation as it progresses. Without all the words on the page to read, you have little choice but to look up and make eye contact with your audience.

Presenting extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well  enough that you don’t need to read it. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. It also allows flexibility; you are working from the strong foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so.

The disadvantage of extemporaneous presentations is that in some cases it does not allow for the verbal and the nonverbal preparation that are almost always required for a good speech.

Adequate preparation cannot be achieved the day before you’re scheduled to present, so be aware that if you want to present a credibly delivered speech, you will need to practice many times. Because extemporaneous presenting is the style used in the great majority of business presentation situations, most of the information in the subsequent sections of this chapter is targeted toward this kind of speaking.

Memorized Speaking

Memorized speakin g is the recitation of a written message that the speaker has committed to memory. Actors , of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs.

First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Obviously, memorizing a typical seven-minute presentation takes a great deal of time and effort, and if you aren’t used to memorizing, it is very difficult to pull off. Realistically, you probably will not have the time necessary to give a completely memorized speech. However, if you practice adequately, your approach will still feel like you are being extemporaneous.

Preparing For Your Delivery

Your audiences, circumstances, and physical contexts for presenting will vary, but will arise regularly in any business environment. Being prepared to deal with different presenting situations will help reduce the anxiety you may have about giving a speech, so let’s look at some common factors you need to keep in mind as you prepare for a typical business presentation.

Using Lecterns :  Lecterns add formality to the presentation situation, but it can be tempting to hide behind it. Use it to hold your notes only. This will enhance your eye contact as well as free up your hands for gesturing, and give the appearance of confidence.

Large spaces :  auditoriums or other large spaces can be intimidating. Preparation and practice will prevent poor performance; a rehearsal, if available, can also ease nerves. Slowing your speech to allow for echo, and adjust visual aids so they can be seen by those in the back of the hall.

Small spaces:   these are usually easier to manage for presenters, but use note cards and visual aids carefully, as your audience will be able to see everything. Ideally, arrive early to set up your presentation material to prevent fumbling and delays.

Outdoors :  Noise (cars, wind), insects, weather, sunshine and other environmental factors may be hard to control. Do your best to project your voice without yelling, and choose locations that are quiet and sheltered, if possible.

Using a Microphone :   you can avoid difficulties with microphones by doing a rehearsal or test ahead of time. Ensure you enunciate clearly and give a few inches between your face and the microphone.

Small Audience Size:   A small audience will allow for greater contact, but may invite interruptions. Deal with any questions politely and say you’ll try to answer that question at the end of the presentation. Or, set the agenda at the beginning so that the audience knows there will be a question and answer period at the end.

Practicing Your Delivery

There is no foolproof recipe for good delivery. You are a unique person, and you embody different experiences and interests from others. This means you have an approach, or a style, that is effective for you. It also means that your concern about what others think of you can cause anxiety, even during the most carefully researched and interesting presentation. But there are some techniques you can use to minimize that anxious feeling and put yourself in the best possible position to succeed on presentation day. You need to prepare for your presentation in as realistic a simulation as possible. What follows are some general tips you should keep in mind, but they all essentially derive from one very straight-forward premise:  Practice your presentation beforehand, at home or elsewhere, the way you will give it in person.

Practice Your Presentation Out Loud

Practice allows you to learn what to say, when, and how to say it, but it also lets you know where potential problems lie. Since you will be speaking with a normal volume for your presentation, you need to practice that way, even at home. This helps you learn the presentation, but it will help identify any places where you tend to mispronounce words. Also, sentences on paper do not always translate well to the spoken medium. Practicing out loud allows you to actually hear where you have trouble and fix it before getting up in front of the audience.

Practice Your Presentation Standing Up

Since you will be standing for your presentation (in all likelihood), you need to practice that way. As we mention in more detail below, the default position for delivering a presentation is with your feet shoulder-width apart and your knees slightly bent. Practicing this way will help develop muscle memory and will make it feel more natural when you are doing it for real.

Practice Your Presentation with an Audience

The best way to prepare for the feeling of having someone watch you while giving a presentation is to have someone watch you while you practice. Ask your colleagues, friends, family, or significant other to listen to you while running through what you will say. Not only will you get practice in front of an audience, but they may be able to tell you about any parts that were unclear or problems you might encounter when delivering it on the day. During practice, it may help to pick out some strategically placed objects around the room to occasionally glance at just to get into the habit of looking around more often and making eye contact with multiple people in your audience.

Practice Your Presentation for Time

You’ll likely have a time limit for the presentation. As a rule of thumb, plan to have a 60-second “buffer” at the end of your presentation, in case something goes wrong. For example, if your presentation is set for 10 minutes, plan for nine minutes. Should you rush through or end early, make sure you can add more detail to the end of your presentation if needed. With all of this in mind, practicing at least three times at home will ensure your presentation is properly timed.

Practice Your Presentation by Filming Yourself

There is nothing that gets you to change what you’re doing or correct a problem quicker than seeing yourself doing something you don’t like on video. By watching yourself, you will notice all the small things you do that might prove to be distracting during the actual presentation.

It is important enough that it deserves reiterating:  Practice your speech beforehand, at home or elsewhere, the way you will give it on the scheduled day.

Non-Verbal Elements of Delivering a Presentation

The interplay between the verbal and nonverbal components of your speech can either bring the message vividly to life or confuse or bore the audience. Therefore, it is best that you neither over-dramatize your speech delivery behaviors nor downplay them. This is a balance achieved through rehearsal, trial and error, and experience. One way to think of this is in terms of the Goldilocks paradigm: you don’t want to overdo the delivery because you might distract your audience by looking hyper or overly animated. Conversely, someone whose delivery is too understated (meaning they don’t move their hands or feet at all) looks unnatural and uncomfortable, which can also distract. Just like Goldilocks, you want a delivery that is “just right”. This middle ground between too much and too little is a much more natural approach to public speaking delivery, which will be covered in more detail in the following sections where we discuss aspects of your delivery and what you need to think about while actually giving your speech.

Hands:  Use your hands as naturally as you would in normal conversation. Try to pay attention to what you do with your hands in regular conversations and incorporate that into your delivery. If you’re not comfortable with that, rest them on the lectern or fold them in front of your body.

Feet:  stand shoulder-width apart, keeping your knees slightly bent. If you are comfortable, try walking around a bit if space allows and it appears natural in practice. Avoid shifting from foot-to-foot, or bouncing nervously.

Objects:   bring only what you need to give your presentation. Anything else will be a distraction. Turn off any personal devices (cell phones, tablets) so there are no interruptions.

Clothing:   dress professionally, based on the culture of your organization. Avoid jewelry that could make noise, uncomfortable shoes or any item that hangs from you. Tie back long hair so you are not tempted to touch or move it.

Eye Contact:   Eye contact is an extremely important element of your delivery. The general rule of thumb is to aim for 80 percent of your total speech time to be spent making eye contact with your audience (Lucas, 2015, p. 250).

Volume:   The volume you use should fit the size of the audience and the room.

Rate:   How quickly or slowly you say the words of your speech is the rate. You especially will want to maintain a good, deliberate rate at the beginning of your speech because your audience will be getting used to your voice.

Vocalized Pauses:  Everyone uses vocalized pauses to some degree, but not everyone’s are problematic. This obviously becomes an issue when the vocalized pauses become distracting due to their overuse. Identify your own common vocalized pauses and try to catch yourself to begin the process of reducing your dependence on them.

The items listed above represent the major delivery issues you will want to be aware of when giving a speech, but it is by no means an exhaustive list.

There is, however, one final piece of delivery advice. No matter how hard you practice and how diligent you are in preparing for your presentation, you are most likely going to mess up some aspect at some point. That’s normal. Everyone does it. The key is to not make a big deal about it or let the audience know you messed up. Odds are that they will never even realize your mistake if you don’t tell them there was a mistake.

Key Takeaway

• Many employees may not like public speaking, but it is a normal part of the business environment.
• Good preparation helps to relieve the feelings of anxiety experienced by many presenters.
• There are different types of delivery techniques to best deliver different types of messages.
• Your delivery should look as natural as possible.

• Take a business idea you have, a familiar business topic you care about, or a promotion or raise you want to request in a time of tight budgets and a tough job market.  Create a spontaneous two to five-minute speech making a good case for your core message.  First deliver the speech in front of a mirror.  What did you notice about your presentation and delivery style?  Next, present your speech to a classmate and ask for constructive feedback on your delivery style.

Bovee, C.L., Thill, J. V., & Scribner J. A. (2016). Business communication essentials (4th ed.). Don Mills, ON: Pearson Canada Inc.

Cityline. (2017).  7 tips to overcome your fear of public speaking [Video file].  Retrieved from https://www.youtube.com/watch?v=mL5WNcLz8t

eCampusOntario. (2020). Chapter 6: Presentation to inform . Communication for business professionals. Retrieved from https://ecampusontario.pressbooks.pub/commbusprofcdn/chapter/introduction-4/

Guffey, M., Loewry, D., & Griffin, E. (2019). Business communication: Process and product (6th ed.). Toronto, ON: Nelson Education. Retrieved from http://www.cengage.com/cgi-wadsworth/course_products_wp.pl?fid=M20b&product_isbn_issn=9780176531393&template=NELSON

Infogrades. (2020).  Cheat sheet for becoming a public speaking expert .  Retrieved from https://www.infogrades.com/society-infographics/cheat-sheet-for-becoming-a-public-speaking-expert/

Lyon, A. (2017).  Types of delivery for speeches and public speaking [Video file].  Retrieved from https://www.youtube.com/watch?v=0KBD4W1w89c&t=25s

Stanford Graduate School of Business. (2017). Use body language to rock your next presentation [Video file]. Retrieved from https://www.youtube.com/watch?v=pp4YlyXjcKI&feature=emb_logo

Communication Skills Copyright © 2019 by Jordan Smith is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Types of Nonverbal Communication

Often you don't need words at all

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

 Tim Robberts / Getty Images

Why Nonverbal Communication Is Important

• How to Improve

Nonverbal communication means conveying information without using words. This might involve using certain facial expressions or hand gestures to make a specific point, or it could involve the use (or non-use) of eye contact, physical proximity, and other nonverbal cues to get a message across.

A substantial portion of our communication is nonverbal. In fact, some researchers suggest that the percentage of nonverbal communication is four times that of verbal communication, with 80% of what we communicate involving our actions and gestures versus only 20% being conveyed with the use of words.

Every day, we respond to thousands of nonverbal cues and behaviors, including postures, facial expressions, eye gaze, gestures, and tone of voice. From our handshakes to our hairstyles, our nonverbal communication reveals who we are and impacts how we relate to other people.

9 Types of Nonverbal Communication

Scientific research on nonverbal communication and behavior began with the 1872 publication of Charles Darwin's The Expression of the Emotions in Man and Animals . Since that time, a wealth of research has been devoted to the types, effects, and expressions of unspoken communication and behavior .

Nonverbal Communication Types

While these signals can be so subtle that we are not consciously aware of them, research has identified nine types of nonverbal communication. These nonverbal communication types are:

• Facial expressions
• Paralinguistics (such as loudness or tone of voice)
• Body language
• Proxemics or personal space
• Eye gaze, haptics (touch)
• Artifacts (objects and images)

Facial Expressions

Facial expressions are responsible for a huge proportion of nonverbal communication. Consider how much information can be conveyed with a smile or a frown. The look on a person's face is often the first thing we see, even before we hear what they have to say.

While nonverbal communication and behavior can vary dramatically between cultures, the facial expressions for happiness, sadness, anger, and fear are similar throughout the world.

Deliberate movements and signals are an important way to communicate meaning without words. Common gestures include waving, pointing, and giving a "thumbs up" sign. Other gestures are arbitrary and related to culture.

For example, in the U.S., putting the index and middle finger in the shape of a "V" with your palm facing out is often considered to be a sign of peace or victory. Yet, in Britain, Australia, and other parts of the world, this gesture can be considered an insult.

Nonverbal communication via gestures is so powerful and influential that some judges place limits on which ones are allowed in the courtroom, where they can sway juror opinions. An attorney might glance at their watch to suggest that the opposing lawyer's argument is tedious, for instance. Or they may roll their eyes during a witness's testimony in an attempt to undermine that person's credibility.

Paralinguistics

Paralinguistics refers to vocal communication that is separate from actual language. This form of nonverbal communication includes factors such as tone of voice, loudness, inflection, and pitch.

For example, consider the powerful effect that tone of voice can have on the meaning of a sentence. When said in a strong tone of voice, listeners might interpret a statement as approval and enthusiasm. The same words said in a hesitant tone can convey disapproval and a lack of interest.

Body Language and Posture

Posture and movement can also provide a great deal of information. Research on body language has grown significantly since the 1970s, with popular media focusing on the over-interpretation of defensive postures such as arm-crossing and leg-crossing, especially after the publication of Julius Fast's book Body Language .

While these nonverbal communications can indicate feelings and attitudes , body language is often subtle and less definitive than previously believed.

People often refer to their need for "personal space." This is known as proxemics and is another important type of nonverbal communication.

The amount of distance we need and the amount of space we perceive as belonging to us are influenced by several factors. Among them are social norms , cultural expectations, situational factors, personality characteristics, and level of familiarity.

The amount of personal space needed when having a casual conversation with another person can vary between 18 inches and four feet. The personal distance needed when speaking to a crowd of people is usually around 10 to 12 feet.

The eyes play a role in nonverbal communication, with such things as looking, staring, and blinking being important cues. For example, when you encounter people or things that you like, your rate of blinking increases and your pupils dilate.

People's eyes can indicate a range of emotions , including hostility, interest, and attraction. People also often utilize eye gaze cues to gauge a person's honesty. Normal, steady eye contact is often taken as a sign that a person is telling the truth and is trustworthy. Shifty eyes and an inability to maintain eye contact, on the other hand, is frequently seen as an indicator that someone is lying or being deceptive.

However, some research suggests that eye gaze does not accurately predict lying behavior.

Communicating through touch is another important nonverbal communication behavior. Touch can be used to communicate affection, familiarity, sympathy, and other emotions .

In her book Interpersonal Communication: Everyday Encounters , author Julia Wood writes that touch is also often used to communicate both status and power. High-status individuals tend to invade other people's personal space with greater frequency and intensity than lower-status individuals.

Sex differences also play a role in how people utilize touch to communicate meaning. Women tend to use touch to convey care, concern, and nurturance. Men, on the other hand, are more likely to use touch to assert power or control over others.

There has been a substantial amount of research on the importance of touch in infancy and early childhood. Harry Harlow's classic monkey study , for example, demonstrated how being deprived of touch impedes development. In the experiments, baby monkeys raised by wire mothers experienced permanent deficits in behavior and social interaction.

Our choice of clothing, hairstyle, and other appearance factors are also considered a means of nonverbal communication. Research on color psychology has demonstrated that different colors can evoke different moods. Appearance can also alter physiological reactions, judgments, and interpretations.

Just think of all the subtle judgments you quickly make about someone based on their appearance. These first impressions are important, which is why experts suggest that job seekers dress appropriately for interviews with potential employers.

Researchers have found that appearance can even play a role in how much people earn. Attractive people tend to earn more and receive other fringe benefits, including higher-quality jobs.

Culture is an important influence on how appearances are judged. While thinness tends to be valued in Western cultures, some African cultures relate full-figured bodies to better health, wealth, and social status.

Objects and images are also tools that can be used to communicate nonverbally. On an online forum, for example, you might select an avatar to represent your identity and to communicate information about who you are and the things you like.

People often spend a great deal of time developing a particular image and surrounding themselves with objects designed to convey information about the things that are important to them. Uniforms, for example, can be used to transmit a tremendous amount of information about a person.

A soldier will don fatigues, a police officer will wear a specific uniform, and a doctor will wear a white lab coat. At a mere glance, these outfits tell others what that person does for a living. That makes them a powerful form of nonverbal communication.

Nonverbal Communication Examples

Think of all the ways you communicate nonverbally in your own life. You can find examples of nonverbal communication at home, at work, and in other situations.

Nonverbal Communication at Home

Consider all the ways that tone of voice might change the meaning of a sentence when talking with a family member. One example is when you ask your partner how they are doing and they respond with, "I'm fine." How they say these words reveals a tremendous amount about how they are truly feeling.

A bright, happy tone of voice would suggest that they are doing quite well. A cold tone of voice might suggest that they are not fine but don't wish to discuss it. A somber, downcast tone might indicate that they are the opposite of fine but may want to talk about why.

Other examples of nonverbal communication at home include:

• Going to your partner swiftly when they call for you (as opposed to taking your time or not responding at all)
• Greeting your child with a smile when they walk into the room to show that you're happy to see them
• Leaning in when your loved one speaks to show that you are listening and that you are interested in what they're saying
• Shoving your fist into the air when you're upset that something isn't working

Nonverbal Communication in the Workplace

You can also find nonverbal communication in the workplace. Examples of this include:

• Looking co-workers in the eye when speaking with them to be fully engaged in the interaction
• Throwing your hands in the air when you are frustrated with a project
• Using excitement in your voice when leading work meetings to project your passion for a specific topic
• Walking down the hall with your head held high to convey confidence in your abilities

Nonverbal Communication in Other Situations

Here are a few additional examples of nonverbal communication that say a lot without you having to say anything at all:

• Greeting an old friend at a restaurant with a hug, handshake, or fist bump
• Placing your hand on someone's arm when they are talking to you at a party to convey friendliness or concern
• Rolling your eyes at someone who is chatting excessively with a store clerk as a line begins to form
• Scowling at someone who has cut you off in traffic, or "flipping them the bird"

Nonverbal communication serves an important role in conveying meaning. Some benefits it provides include:

• Strengthening relationships : Nonverbal communication fosters closeness and intimacy in interpersonal relationships.
• Substituting for spoken words : Signaling information that a person might not be able to say aloud. This can be helpful in situations where a person might not be heard (such as a noisy workplace) or in therapy situations where a mental health professional can look at nonverbal behaviors to learn more about how a client might be feeling.
• Reinforcing meaning : Matching nonverbal communication to spoken words can help add clarity and reinforce important points.
• Regulating conversation : Nonverbal signals can also help regulate the flow of conversation and indicate both the start and end of a message or topic.

Nonverbal communication is important because it can provide valuable information, reinforce the meaning of spoken words, help convey trust, and add clarity to your message.

How to Improve Your Nonverbal Communication Skills

If you want to develop more confident body language or improve your ability to read other people's nonverbal communication behaviors, these tips can help:

• Pay attention to your own behaviors : Notice the gestures you use when you're happy versus when you're upset. Think about how you change the tone of your voice depending on the emotions you are feeling. Being aware of your own nonverbal communication tendencies is the first step to changing the ones you want to change. It can also give you insight into how you're feeling if you're having trouble putting it into words.
• Become a student of others : It can also be helpful to consider how others around you communicate nonverbally. What do their facial expressions say? What type of gestures do they use? Becoming familiar with their nonverbal communication patterns helps you recognize when they might be feeling a certain way quicker because you're actively watching for these cues. It can also help you recognize nonverbal behaviors you may want to adopt yourself (such as standing tall when talking to others to display self-confidence ).
• Look for incongruent nonverbal cues : Do you say that you're fine, then slam cupboard doors to show that you're upset? This can give those around you mixed messages. Or maybe when someone is speaking with you, they are saying yes while shaking their head no. This is another example of incongruent behavior. Both can be signs of feeling a certain way but not yet being ready to admit or discuss it.
• Think before you act : If your middle finger seems to automatically fly up when a car cuts you off—even if your young child is in the back seat, causing you to regret it as soon as it happens—you can work to stop this reaction. Train yourself to stop and think before you act. This can help you eliminate or replace nonverbal behaviors that you've been wanting to change.
• Ask before you assume : Certain types of nonverbal communication can mean different things in different cultures. They can also vary based on someone's personality . Before assuming that a person's body language or tone means something definitively, ask. "I notice that you won't look me in the eye when we speak. Are you upset with me?" Give them the opportunity to explain how they are feeling so you know for sure.

A Word From Verywell

Nonverbal communication plays an important role in how we convey meaning and information to others, as well as how we interpret the actions of those around us.

The important thing to remember when looking at nonverbal behaviors is to consider the actions in groups. Consider what a person says verbally, combined with their expressions, appearance, and tone of voice and it can tell you a great deal about what that person is really trying to say.

American Psychological Association. Nonverbal communication (NVC) .

Hull R. The art of nonverbal communication in practice . Hear J . 2016;69(5);22-24. doi:10.1097/01.HJ.0000483270.59643.cc

Frith C. Role of facial expressions in social interactions . Philos Trans R Soc B Biol Sci . 2009;364(1535):3453-8. doi:10.1098/rstb.2009.0142

Goldin-Meadow S. How gesture works to change our minds . Trends Neurosci Educ . 2014;3(1):4-6. doi:10.1016/j.tine.2014.01.002

Guyer JJ, Briñol P, Vaughan-Johnston TI, Fabrigar LR, Moreno L, Petty RE. Paralinguistic features communicated through voice can affect appraisals of confidence and evaluative judgments .  J Nonverbal Behav . 2021;45(4):479-504. doi:10.1007/s10919-021-00374-2

Abdulghafor R, Turaev S, Ali MAH. Body language analysis in healthcare: An overview .  Healthcare (Basel) . 2022;10(7):1251. doi:10.3390/healthcare10071251

Mccall C, Singer T. Facing off with unfair others: introducing proxemic imaging as an implicit measure of approach and avoidance during social interaction . PLoS One . 2015;10(2):e0117532. doi:10.1371/journal.pone.0117532

Wiseman R, Watt C, ten Brinke L, Porter S, Couper SL, Rankin C. The eyes don't have it: lie detection and Neuro-Linguistic Programming .  PLoS One . 2012;7(7):e40259. doi:10.1371/journal.pone.0040259

Sekerdej M, Simão C, Waldzus S, Brito R. Keeping in touch with context: Non-verbal behavior as a manifestation of communality and dominance . J Nonverbal Behav . 2018;42(3):311-326. doi:10.1007/s10919-018-0279-2

Bambaeeroo F, Shokrpour N. The impact of the teachers' non-verbal communication on success in teaching .  J Adv Med Educ Prof . 2017;5(2):51-59.

Dilmaghani M. Beauty perks: Physical appearance, earnings, and fringe benefits . Economics & Human Biology . 2020;38:100889. doi:10.1016/j.ehb.2020.100889

Darwin C. The Expression of the Emotions in Man and Animals .

Wood J.  Interpersonal Communication: Everyday Encounters .

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

• INTERPERSONAL SKILLS
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Non-Verbal Communication

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When we talk about ‘communication’, we often mean ‘what we say’: the words that we use. However, interpersonal communication is much more than the explicit meaning of words, and the information or message that they convey. It also includes implicit messages, whether intentional or not, which are expressed through non-verbal behaviours.

Non-verbal communication includes facial expressions, the tone and pitch of the voice, gestures displayed through body language (kinesics) and the physical distance between the communicators (proxemics).

These non-verbal signals can give clues and additional information and meaning over and above spoken (verbal) communication. Indeed, some estimates suggest that around 70 to 80% of communication is non-verbal!

Using Non-Verbal Communication

Non-verbal communication helps people to:

Reinforce or modify what is said in words.

For example, people may nod their heads vigorously when saying “Yes” to emphasise that they agree with the other person. A shrug of the shoulders and a sad expression when saying “I’m fine, thanks” may actually imply that things are not really fine at all!

Convey information about their emotional state.

Your facial expression, your tone of voice, and your body language can often tell people exactly how you feel, even if you have hardly said a word. Consider how often you have said to someone,

“Are you OK? You look a bit down.”

We know how people feel from their non-verbal communication.

Define or reinforce the relationship between people.

If you have ever watched a couple sitting talking, you may have noticed that they tend to ‘mirror’ each other’s body language. They hold their hands in similar positions, they smile at the same time, and they turn to face each other more fully. These movements reinforce their relationship: they build on their rapport, and help them to feel more connected.

Provide feedback to the other person.

Smiles and nods tell someone that you are listening and that you agree with what they are saying. Movement and hand gestures may indicate that you wish to speak. These subtle signals give information gently but clearly.

Regulate the flow of communication

There are a number of signals that we use to tell people that we have finished speaking, or that we wish to speak. An emphatic nod, and firm closing of the lips indicates that we have nothing more to say, for example. Making eye contact with the chair of a meeting and nodding slightly will indicate that you wish to speak.

Learning the Language

Many popular books on non-verbal communication present the topic as if it were a language that can be learned, the implication being that if the meaning of every nod, eye movement, and gesture were known, the real feelings and intentions of a person would be understood.

This, of course, is absolutely true.

Unfortunately interpreting non-verbal communication is not that simple.

As our Interpersonal Communication page, non-verbal communication is not a language with a fixed meaning. It is influenced and driven by the context in which it occurs. This includes both the place and the people concerned, as well as the culture.

For example, a nod of the head between colleagues in a committee meeting may mean something very different from when the same action is used to acknowledge someone across a crowded room, and again when two people are having a social conversation.

Non-verbal communication may also be both conscious and unconscious. Facial expressions are particularly hard to control, because we cannot see ourselves to know what we are doing. We may, therefore complicate communication by trying to convey one message consciously, while in fact conveying quite another unconsciously.

Interpersonal communication is further complicated because it is usually not possible to interpret a gesture or expression accurately on its own . Non-verbal communication consists of a complete package of expressions, hand and eye movements, postures, and gestures which should be interpreted along with speech ( verbal communication ).

Non-Verbal Communication in Writing

Over the years, many people have argued that written words also contain non-verbal communication. Your handwriting can give clues about how you were feeling when you wrote a note, for example, and nowadays, your choice of font and colour also says something about you.

However, it is now generally agreed that these forms of non-verbal communication are pretty unreliable indicators of character. They convey far less information than the non-verbal communication that is part of face-to-face interactions.

The Cultural Context

The good news is that most of us learn to interpret non-verbal communication as we grow up and develop. It is a normal part of how we communicate with other people, and most of us both use it and interpret it quite unconsciously.

This can make it harder to interpret consciously. However, if you stop thinking about it, you will probably find that you have a very good idea of what someone meant.

The bad news is that non-verbal communication can be very culture-specific.

Examples of culture-specific non-verbal communication

The popular stereotype of Italians, involving big gestures, lots of hand-waving, and plenty of loud and excited shouting, may be a stereotype, but it exists for a reason. In the Italian culture, excitement is shown a lot more obviously than in the UK, for example. Non-verbal communication tends to be a lot more obvious. This can make it much harder for Italians to interpret non-verbal communication in the UK or USA, where it is more subtle. However, even in Italy, there are geographical variations.

The thumbs-up gesture, which generally signals approval in English-speaking countries, is considered offensive in other countries, including apparently Greece, Italy and some parts of the Middle East.

It’s worth being careful how you use gestures and body language!

For more about this, see our pages on Intercultural Communication and Intercultural Awareness .

The Importance of Non-verbal Communication

It is essential to remember that non-verbal cues can be as important, or in some cases even more important, than what we say.

Non-verbal communication can have a great impact on the listener and the outcome of the communication.

People tend to have much less conscious control over their non-verbal messages than of what they’re actually saying.

This is partly because non-verbal communication is much more emotional in nature, and therefore much more instinctive.

If there is a mismatch between the two, therefore, you should probably trust the non-verbal messages, rather than the words used.

A lack of non-verbal message may also be a signal of sorts, suggesting that the speaker is carefully controlling their body language, and may be trying to hide their true emotions.

Types of Non-Verbal Communication

There are many different types of non-verbal communication. They include:

Body movements (kinesics), for example, hand gestures or nodding or shaking the head, which are often the easiest element of non-verbal communication to control;

Posture , or how you stand or sit, whether your arms are crossed, and so on;

Eye contact , where the amount of eye contact often determines the level of trust and trustworthiness;

Para-language , or aspects of the voice apart from speech, such as pitch, tone, and speed of speaking;

Closeness or personal space (proxemics) , which determines the level of intimacy, and which varies very much by culture;

Facial expressions , including smiling, frowning and blinking, which are very hard to control consciously. Interestingly, the broad facial expressions that show strong emotions, such as fear, anger, and happiness, are the same throughout the world; and

Physiological changes , for example, you may sweat or blink more when you are nervous, and your heart rate is also likely to increase. These are almost impossible to control consciously and are therefore a very important indicator of mental state.

There is more about all of these types of non-verbal communication on our pages on Body Language and Face and Voice .

Further Reading from Skills You Need

Our Communication Skills eBooks

Learn more about the key communication skills you need to be a more effective communicator.

Our eBooks are ideal for anyone who wants to learn about or develop their interpersonal skills and are full of easy-to-follow, practical information.

In Conclusion…

Non-verbal communication is an extremely complex yet integral part of overall communication skills. However, people are often totally unaware of their non-verbal behaviour.

A basic awareness of non-verbal communication strategies, over and above what is actually said, can help to improve interaction with others. Knowledge of these signs can be used to encourage people to talk about their concerns and can lead to a greater shared understanding, which is, after all, the purpose of communication.

Continue to: Body Language Non-Verbal Communication: Face and Voice

See also: Conversational Skills What is Charisma? Building Rapport

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10 Simple Tips for a Great Presentation

January 10, 2022 - Dom Barnard

The way you speak to someone in private is not the same as addressing an audience during a presentation. Not least as that presentation may involve a diverse range of people, with differing interests and attention spans.

Nerves may take over, or at the very least you may realise that not everyone is listening, understanding or agreeing, and you need to work harder to engage them.

Elsewhere in our resources for effective business communications, we have stressed how important it is to either speak or write in a purposeful way. To be clear on your goals, whether that’s to inform, educate, seek approval/opinions, persuade, influence or sell. Communications can often have a mixture of those aims.

The only way to be purposeful and successful in presentations is to invest in the necessary communication skills. However, in this article, we list 10 simple tips for delivering a confident presentation, that achieves results.

1. See yourself as others see you. Hear yourself as others hear you

Visual elements of your presentation are crucial. Humans use visual references to process immeasurable amounts of information. We can reach opinions about a situation or person with a glance.

That makes it essential to focus on non-verbal communication.

To gain immediate credibility with your audience, think carefully about such factors as:

• Is your  body language positive ?
• Are your  presentation slides clear ?
• Are you dressed appropriately for the situation?

What does positive body language look like? It’s things such as smiling and standing or sitting straight, with your arms resting on a lectern, table or by your side. Lean slightly forward and use as much eye contact as possible. No slouching, hands in pockets, crossed arms, or constantly looking down!

Also, consider how you sound to the audience:

• Do you need to speak louder because the room is large?
• Are the audience native English speakers?
• Are you  talking quickly  because you are nervous?
• Are you amplifying your breathing and mouth noises by being too close to the microphone?

2. Know your objectives

There’s a widely accepted principle of presentations:

• Tell them what you are going to say
• Remind them what you just said

This is an oversimplification. However, it indicates how important it is to be 100% clear on what response you want from your audience and to communicate your desired outcome brilliantly.

If your presentation has no core purpose or ‘call to action’, it’s just a random string of words. Think about:

• What would a positive outcome be for you?
• Are you looking for new clients or funding?
• What message do you want your audience to take away with them?

Much depends on the nature of your audience of course. Take time to consider who you are talking to. Think about what is most likely to influence their behaviour and decision-making, and whether that are facts, figures or even words and phrases that support your presentation objective.

Also, to get the best results from presentations, consider what your audience will need to know about you. What expertise and insights should you mention, adding weight to your credibility?

3. Have an overall picture in mind before starting on details

Once you have focused on your audience and the purpose of your presentation, the planning continues. That’s because successful presentations rely on extensive preparation.

Planning would need to include the nuts-and-bolts aspects of this task, such as:

• How long does the presentation need to be?
• What is the audience size and demographic?
• The  audience size and demographic
• Are you part of a panel, solo or some other format?
• Is there a  Question and Answer session  at the end?
• Would it be better to have questions throughout?
• What technology will you need?

4. Work out the framework for your presentation

That doesn’t mean hammering away on your keyboard and wildly jotting down everything you want to say though. The best presentations are succinct, well structured and hold the audience’s attention by design (more on this below).

You could start by considering factors such as:

• What three things do you want your audience to remember?
• How can you design your presentation around these points?
• How can you explain these points in the  introduction  and  conclusion
• Should you cover the three points together or in a logical order?

5. Lead the audience along with you

You need to make sure your audience is engaged throughout your presentation. You are talking to them, not over or around them. The central pillar of this is  effective presentation content that speaks directly to them , and which is varied and interesting.

Keep facts, figures and technical jargon to a minimum, and explain it (never assume they understand). Weave in  storytelling techniques , anecdotes, audience questions and pauses to ‘punctuate’ your presentation.

Visual aids  are a superb way to hold attention during presentations and can add to your confidence and flow. When used correctly!

They should not contain a massive amount of detail, especially information that expands on what you are saying. If your audience is trying to read and understand your media content or handouts, they are not listening to you.

You can use presentation folders or follow-up emails and website links to add more information. For now, use slides/handouts to structure your content and move your audience from topic to topic.

Or, to reinforce especially important messages.

Breaking up the presentation into a small number of sections – with the current section stated on each slide – helps you to stay focused too.

The following tips will help:

• Whether to include a table of contents to help the audience follow along?
• Breaking up the presentation into a small number of sections, with the current section stated on each slide
• After each section, show which sections have been completed and which are coming up
• How much time will you leave for questions? Will you allow questions throughout the presentation or only at the end?

6. Rehearse aloud and get feedback

Practice is the key to a great presentation.

If possible, rehearse with a colleague or friend. This can be in person, using video conferencing simulator or online meeting tools. Ask them for honest feedback.

• Practice Exercises for Presentations

At the very least, record yourself using your preferred technology, so you can play it back and look for ways to improve your presentation skills.

When you practice, avoid distractions that could throw you off, and do it as realistically as possible, including any time constraints.

Things to look for include:

• Content that is complex and trips you up. Can you simply it?
• Places where you ad-lib too much and go off track
• Lack of clarity on your purpose and call to action
• Visual materials that don’t synch with your spoken content
• Physical habits that can be distracting, such as rocking, touching your face or filling hesitations with errs and umms

7. Win hearts then minds

The reason that  eye contact is important  in presentations is that it creates a vital connection between you and your audience. This is also reinforced by asking rhetorical questions, pausing to look around, smiling when appropriate and adding the human touch to your content.

This links to the contemporary emphasis on emotional intelligence – showing understanding and empathy, staying calm and positive and managing your own reactions. Both your verbal and non-verbal communications should be warm, responsive and sincere.

This includes valued gestures in the art of presentations. Such as:

• Greeting your audience and introducing yourself with humility.
• Thanking them for their attention.
• Making yourself available for questions or post-presentation discussions.
• Using your hands in a controlled way for non-verbal communications.
• If you are standing, move around the stage to engage all areas of the presentation space.

It also means that you should be polite when answering audience questions, no matter how hostile they are.

8. Keep it simple

When drafting and practising a successful presentation, put yourself in the audience! This connects to the empathy mentioned above, and the need to choose impactful content to create the right outcome. If you were listening to this presentation, would you be engaged and informed?

No matter how complex your presentation is, use words and analogies everyone in the audience will understand.

Keep to the following:

• Clarity of narrative with an easy-to-understand  presentation structure
• No (or few) acronyms or technical terms if possible
• Explain your visual aids, especially diagrams and graphs

However, keep an eye on your audience too. Do they look like they are losing attention or getting confused? You may need to go back over something, or even ask for a show of hands to indicate something that needs additional explanation.

Try to read body language without losing the thread of your presentation. This is especially relevant if you are addressing smaller groups, and you can see a decision-maker slumping, checking the time or looking blank. You may need to address a question directly to them or highlight something that draws their attention back.

9. Be enthusiastic

If you’re not interested in your own speech, why should the audience be?

It’s particularly important to start and end with a flourish. So, make sure when you prepare that you really focus on your introduction and conclusion, finishing with a strong call to action.

Also, modulate your tone and emphasis regularly. A  monotone voice  can send an audience to sleep even when the content is outstanding!

Sustain energy throughout the speech, but don’t race through your presentation. Pauses help you keep on track, boost audience attention and make the flow more natural.

10. Be yourself

That may seem like a long list of ways to make presentations more successful and productive.

However, it can all be summed up by doing as much preparation and planning as possible, so you feel confident and relaxed.

Especially focusing on:

• Where you are
• What you are doing
• Why you are saying what you are saying
• Why the audience needs to hear what you are saying

If you follow these simple tips for a great presentation, you should be able to deliver your spoken communication in a responsive and effective way.