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Business Plan For The Laundry Industry [PDF]

In order to have a successful business, it is crucial to have a plan, a laundromat business plan . But, what exactly is  a business plan ? What should be included? How to know if the steps are being followed? This is what this article is all about!

Step 1. The definition of a business plan is that it is a written description of the future of a business. It's a document that tells the story of what the plan is and how to make it happen.  Although every business has its own story, there are some generally accepted conventions about what a full-blown business plan should include and how it should be presented. First of all, the famous 5 W's: What, When, Who, Where, Why and How .  By answering this 5 questions in the right way, the business plan for laundry services will cover all the important matters that will contribute on making the business a success.

“Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!”  - Kevin J. Donaldson

Any laundromat business plan should start with a list of the services that will be provided. Will the laundry be delivered back to the customers or will there be specialized services offered such as dry cleaning and/ or ironing? It does not matter if entrepreneur(s) will not be going for a bank loan or a venture capital, a business plan doc will give clarity about where the business is heading and it is a helpful tool to stay organized and remain on track.

A BUSINESS PLAN FOR A LAUNDROMAT BUSINESS  

Laundry business has had a boom in these recent years, since people have no time (nor are they are fund of) for washing, dry cleaning and ironing their clothes. This business sector is a great business opportunity to invest in due to the fact that it offers a solution to people's problems, which is why it has a very high and recurrent demand (people will never stop washing their clothes). Although laundry business has a great potential, it is crucial to understand the importance of a business plan in order to make this business work. 

Business franchises come with a large number of benefits, including the providing of everything needed to get a business up and running. As the brand  and business model are already set-up and established, entering a franchise contract can come with less risk than starting a business entirely from scratch.

KEY COMPONENTS FOR A SUCCESSFUL LAUNDRY BUSINESS PLAN

It is important that every business plan for laundry services answers the 5w's , the length does not matter, as some business are bigger than others or need a deeper explanation for its understanding. As stated before, the main objetive of a business plan is for your product(s) and/or service(s) to be understood.

The following topics are to be explained in a business plan:

• Basic Business Concept
• Strategy and Actions for its Implementation
• Competitive Advantages
• Target Market
• Financial Needs

1. Basic Business Concept

This is an overall of the idea, where the When & How should be explained. This is where the entrepreneur(s) should explain and discuss the following:

• The industry
• The business structure
• The introduction of the product or service
• The plan for making the business

The main objective of this section is for people (such as investors) to figure out if the business is attractive or not and where the What and How  will be explained. 

2. Strategy and Actions for its Implementation

After the introduction of the product or service is made, here is where the following questions must be answered:

What are the specific goals for this business? 

When and How  will the goals be accomplished? 

This three questions are the body of the plan, this is one of the most important sections, it could be said that it is the heart of the business plan. 

3. Competitive Advantages od a laundromat business plan

Why should people look at this laundry business plan instead of other? Why would customers want to purchase those products and/ or services and not those of the competitors? Here is where the chance to dazzle the readers with good and solid information about the laundry business is.

4. Target Market --> Marketing Plan

Everything about the potential and actual customers. 

• What profile is being looked for? 
• What is the demographic audience? 
• What methods will be used to capture the specific audience? 
• How will the “attack” and retain of the customers will be done to gain more profit? 
• What sets your business apart from the competition?

5. Financial Needs

Starting a laundry business might be more expensive than people think. When writing down a laundry business plan , it is important to jot down all the equipment and items that will be needed such as: washers, dryers, detergent, hangers, and so on. These items will need to be factored into the budget to ensure the venture is financially viable.

These statements provide a model of how the ideas about a laundry business, its markets and its strategies will play out. It is important to remember that a business plan is based on facts and not feelings. The entrepreneur(s) have to stick on the projections and numbers instead of hopes, think about realistic expectations of profit instead of focusing on dreams of wealth. This section is about facts - checkable, demonstrable facts - because here, is were the most important component of all comes out: THE CREDIBILITY

IN CONCLUSION:

A laundromat business plan is a great tool that allows founders to present their vision and plans of a project. When using any business plan format, there are standard questions (such as the 5 w’s) that force every person involved to think, analyze & create a long term vision and strategy for the idea.  It is demonstrated that writing things down on paper helps as a guide to track the progress and have better control on the status to be accountable on the future.

“Business planning is incredibly helpful for describing what you do, understanding who your competitors are, and crafting a realistic three to five year plan. Each of these activities is crucial if you are looking to launch or expand a venture, and learning to speak concisely about your company will always be crucial no matter what stage you’re in.”   - Garrett Neiman , College Spring

HOW DID THE MOST FAMOUS SPANISH LAUNDRY STARTUP MADE IT HAPPEN?

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Laundromat Business Plan Template

Written by Dave Lavinsky

Laundromat Business Plan

You’ve come to the right place to create your laundromat business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their laundromats.

Below is a template to help you create each section of your Laundromat business plan.

Executive Summary

Business overview.

Jean’s Clean Laundromat is a startup laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to effectively manage people, finances, and operations will allow her to start her own profitable laundromat. Jean plans on managing the day-to-day operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat will provide general card-operated washing machines and dryers for customers to use on their own as well as a wash and fold service station for customers who want to drop their clothes off to be cleaned by Jean’s staff and picked up later. Jean’s Clean Laundromat will be a comfortable and convenient stop for busy people in the Manhattan area.

Product Offering

The following are the products and services that Jean’s Clean Laundromat will provide:

• Self-service card-operated washing machines and dryers
• Laundry supplies (detergent, dryer sheets, laundry bags, etc.)
• Dry cleaning service
• Wash and fold service
• Laundry pickup and delivery service

Customer Focus

Jean’s Clean Laundromat will target all individuals in the Manhattan area that need laundry service. Specifically, it will target men and women living in the area, busy parents, and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service. No matter the customer, Jean’s Clean Laundromat will deliver the best service, security, and convenience.

Management Team

Jean’s Clean Laundromat will be owned and operated by Jean Smith. She has recruited fellow New York University graduate, Elizabeth Clark, who has a bachelor’s degree in finance to come on board as her accountant and bookkeeper.

Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Elizabeth Clark has worked as an accountant and bookkeeper at a local bakery for over five years and has established herself as a detail-oriented and methodical financial expert. Jean relies strongly on Elizabeth’s diligence, attention to detail, and focus when it comes to keeping the laundromat’s finances in order.

Success Factors

Jean’s Clean Laundromat will be able to achieve success by offering the following competitive advantages:

• Friendly, efficient laundry attendants that strive to go above and beyond for each customer.
• All laundry products and services are delivered with the customers’ comfort and convenience in mind.
• Jean’s Clean Laundromat offers its customers quick pickup and delivery seven days per week.

Financial Highlights

Jean’s Clean Laundromat is seeking $300,000 in debt financing to launch its laundromat business. The funding will be dedicated towards securing the laundromat storefront and purchasing the card-operated machines, and the card system. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

• Washers and dryers: $80,000
• Card system: $40,000
• Water heating system: $5,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $15,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Jean’s Clean Laundromat.

Company Overview

Who is jean’s clean laundromat.

Jean’s Clean Laundromat is a new laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to manage people, finances effectively, and operations will allow her to start her own profitable laundromat. Jean plans on overseeing the daily operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat History

Jean’s Clean Laundromat will be owned and operated by Jean Smith. Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Since incorporation, Jean’s Clean Laundromat has achieved the following milestones:

• Registered Jean’s Clean Laundromat, LLC to transact business in the state of New York.
• Has a contract in place for a one year lease on the laundromat storefront which is approximately 2,000 square feet.
• Hired a marketing professional to begin strategizing a pre-launch marketing campaign.
• Began recruiting a staff of an accountant, marketing and sales manager, security guards, and laundry attendants to work at Jean’s Clean Laundromat.

Jean’s Clean Laundromat Services

The following will be the services Jean’s Clean Laundromat will provide:

Industry Analysis

The laundromat industry is a $5.4BN market in the United States with over 30,000 laundromats across the country. Laundromats are a good investment for entrepreneurs with many of them seeing an astonishing 95% success rate for the first five years in business. For many people, laundromats are essential aspects of their regular routine.

Although running a laundromat can be a profitable venture, it takes some work to maintain profitability. It’s important for industry operators to manage their laundromats proactively, pay attention to what competitors are doing, and focus on continuous improvement in both service and technology. Industry operators who fail to take these actions may not be able to achieve their desired outcomes.

A trend in the laundromat industry is  the replacement of coin-operated machines with card-operated models. Card-operated machines can bring in greater profits for the laundromat owner because these machines can be set to change prices according to the time of day or be used for single use vending product purchases. Additionally, laundromats are using newer, more eco-efficient machines and technologies that bring in more profits in addition to being better for the environment. Finally, laundromat operators are finding ways to stand out from competitors with unique services in addition to the standard self-serve washers and dryers. Some of these value add services may include wash and fold, pickup and delivery, free wifi, vending machine products, etc.

Customer Analysis

Demographic profile of target market.

Jean’s Clean Laundromat will target men and women in the Manhattan area that need laundry service. Specifically, the laundromat will target busy parents and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service.

The precise demographics for Manhattan, New York are:

Customer Segmentation

Jean’s Clean Laundromat will primarily target the following customer profiles:

• Busy parents
• Business Professionals
• People who do not have laundry facilities in their homes

Competitive Analysis

Direct and indirect competitors.

Jean’s Clean Laundromat will face competition from other companies with similar business profiles. A description of each competitor company is below.

BMI Laundry Service, Inc.

BMI Laundry Service, Inc. provides wash and fold, dry cleaning, and pickup and delivery services with two locations, in Chelsea and Manhattan. BMI’s promise is to deliver fast service for people on the go. BMI Laundry Service, Inc. has coin-operated machines, vending machines, and free wifi. The self-service laundromat is available seven days a week from 6:00AM-6:00PM, while the laundry service is available by appointment only. Customers can schedule their laundry service using the company’s appointment app.

Wash It, Dry It, LLC

Wash It, Dry It, LLC is a Manhattan-based laundry business that provides self-service card-operated washers and dryers as well as wash and fold services for its customers. Wash It, Dry It, LLC sells its own branded laundry products including detergent, laundry bags, soaps, fabric softeners, and dry cleaning products. The laundromat is open 24/7. Wash and Fold service is available Monday through Friday from 7:00AM-8:00PM.

MC Laundromat

MC Laundromat is a trusted New York laundry business that provides superior service to customers in Manhattan and the surrounding areas. They are able to provide a one-stop shop for anyone in need of laundry services. MC Laundromat is able to provide dry cleaning, spot treatments, wash and fold, and delivery services. MC Laundromat has oversized machines for large laundry loads.

Competitive Advantage

Jean’s Clean Laundromat will be able to offer the following advantages over their competition:

• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week. Laundry attendants are available 24 hours per day to accommodate more customers’ schedules.

Marketing Plan

Brand & value proposition.

Jean’s Clean Laundromat will offer the unique value proposition to its customers:

• Friendly, efficient laundry attendants available 24/7 that strive to go above and beyond for each customer.
• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week.

Promotions Strategy

The promotions strategy for Jean’s Clean Laundromat is as follows:

Word of Mouth/Referrals

Jean Smith has built up an extensive list of contacts over the years by providing exceptional service and expertise to her customers. Her network of contacts has committed to spreading the word about her new laundromat to their friends and families.

Print Advertising

Jean’s Clean Laundromat will invest in professionally designed print ads to display in newspapers, magazines, and direct mail circulars.

Jean’s Clean Laundromat’s in-house marketing manager will design and maintain the company’s website. The website will be well organized, informative, and list all their services that Jean’s Clean Laundromat is able to provide. Additionally, the website will include a blog that will provide customers with helpful laundry tips.

Search Engine Optimization (SEO)

The marketing manager will also manage Jean’s Clean Laundromat’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “New York laundry service” or “laundromat near me”, Jean’s Clean Laundromat will be listed at the top of the search results.

Social Media

Jean’s Clean Laundromat will maintain an active presence on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with the marketing manager updating these accounts regularly.

The pricing of Jean’s Clean Laundromat will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Jean’s Clean Laundromat.

Operation Functions:

• Jean Smith will be the Owner and Manager of the company. She will oversee all staff and manage daily operations. Jean has spent the past year recruiting the following staff:
• Elizabeth Clark – Accountant/Bookkeeper will provide all laundromat accounting, tax payments, and monthly financial reporting.
• Steve Miller – Head of Security will oversee a small team of rotating security guards to ensure the safety of the customers and employees on the premises at all times.
• Anna Rodriguez – Marketing Manager will provide all marketing and advertising campaigns for Jean’s Clean Laundromat.
• Robert Wills – Lead Laundry Attendant will supervise the team of laundry attendants and manage the staff schedule.

Milestones:

Jean’s Clean Laundromat will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to lease laundromat storefront.

7/15/2022 – Finalize personnel and staff employment contracts for attendants and security guards.

8/1/2022 – Purchase card-operated washing machines and dryers, vending machines, and supplies.

8/15/2022 – Begin word of mouth and online marketing campaigns.

8/22/2022 – Begin moving into Jean’s Clean Laundromat.

9/1/2022 – Jean’s Clean Laundromat opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Jean’s Clean Laundromat are the laundromat fees charged to customers for use of the self-service machines and the fees for the additional laundry services the company will offer. The average price to wash a load of laundry in laundromats across the country ranges from $2.00-$4.00. Jean’s Clean Laundromat will charge $3.00 per load, which is comparable to other laundromats in the area.

The cost drivers will be the overhead costs required in order to staff the laundromat. The expenses will be the payroll cost, rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of transactions per machine/month: 150
• Average revenue generated per month: $16,000
• Laundromat lease per month: $9,000

Financial Projections

Income statement, balance sheet, cash flow statement, laundromat business plan faqs, what is a laundromat business plan.

A laundromat business plan is a plan to start and/or grow your laundromat business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your laundromat business plan using our Laundromat Business Plan Template here .

What are the Main Types of Laundromat Businesses?

There are a number of different kinds of laundromat businesses, some examples include: Self-service, Drop-off, and Card/coin-operated laundromat.

How Do You Get Funding for Your Laundromat Business Plan?

Laundromat businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a laundry business plan will show investors you are well- prepared and qualified to start your business.

What are the Steps To Start a Laundromat Business?

Starting a laundromat business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Laundromat Business Plan – The first step in starting a business is to create a detailed laundry business plan that outlines all aspects of the venture.  A business plan for a laundromat should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your laundromat business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your laundromat business is in compliance with local laws.

3. Register Your Laundromat Business – Once you have chosen a legal structure, the next step is to register your laundromat business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your laundromat business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Laundromat Equipment & Supplies – In order to start your laundromat business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your laundromat business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful laundromat business:

• How to Start a Laundromat Business

Where can I get a Laundromat Business Plan PDF?

You can download our free example laundromat business plan PDF here . This is a business plan template you can use in PDF format.

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Laundry Business Plan Template

Trusted by 500+ Downloaders

What You Get

• A compelling & detailed pre-written Laundry business plan template in WORD
• A full & automatic Laundry financial plan model in EXCEL you can easily customize
• Customized text tailored to the Laundry business
• The ability to paste advanced charts and tables within a click
• No accounting or specialized financial knowledge needed
• A truly cost-effective solution saving you time and money

Laundry Business Plan Template Description

Our ready-made Laundry business plan package is all you need to build an investor-grade laundry business plan fast and easy. It comes with a pre-written business plan document in Word and an automatic financial plan in Excel tailored to the laundry service business. All you need to do is customize these documents to perfectly make them fit your own laundry project. For more information regarding the content, check out the full description below.

Laundry Business Plan Document in Word

Our ready-made Laundry business plan template is in Word format and includes 24 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Laundry project. Each section and sub-section offer you a sample text that you can easily customize to make your business plan unique. Below is a small excerpt of your pre-written Laundry business plan document in Word.

Automatic Laundry Financial Model in Excel

Our pre-populated financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small extract from your automatic laundry financial plan in Excel.

The Benefits of Building a Business Plan for your Laundry Project

Building a business plan for your laundry project can bring a variety of benefits, including:

• Securing funding: A laundry business plan can help you secure funding from investors or lenders by outlining your vision for the business, the market opportunity, and your financial projections.
• Identifying and mitigating risks: It can help you identify potential risks and opportunities associated with your laundry project, and develop strategies to mitigate those risks and capitalize on those opportunities.
• Establishing clear goals and objectives: A business plan can help you establish clear goals and objectives for your laundry venture and create a roadmap for achieving them.
• Improving decision-making: By providing a framework for decision-making, a laundry business plan can help you make informed choices about how to allocate resources and manage the business effectively.
• Communicating effectively with stakeholders: A laundry business plan allows you to communicate your vision and strategy to stakeholders, such as employees, investors, and customers, and align everyone’s efforts towards the same goals.
• Benchmarking and tracking progress: Do you wish to track your progress against your goals? A laundry business plan can help you do that. It allows you also to make adjustments as necessary to stay on track.

Overall, a business plan can provide a comprehensive view of your laundry project, including both short-term and long-term goals, and can help you make better decisions, secure funding, and track progress over time. It’s a valuable tool for any aspiring laundry owner.

This Ready-Made Laundry Business Plan is For

• Entrepreneurs wishing to start a Laundry business
• Aspiring laundry store owners who want to create a business plan fast and easy
• Entrepreneurs who wish to pitch their project to investors
• Laundry professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

• Once you complete the order, you will receive an email with links to download your documents
• Your order will contain the full pre-written business plan in Word
• Your order will contain the full customizable financial model in Excel

Your Laundry Business Plan Content

Executive Summary:  Our Laundry business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Laundry concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Laundry service. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity:  Next, your ready-made Laundry business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Laundry. These can include issues such as the lack of laundries in a certain location, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Laundry business will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Laundry service’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Laundry concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Laundry business into a franchise model?…etc.

Business Model:  This section details your Laundry concept using the business model canvas method. In a visually appealing table, we will detail your Laundry business’ key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various products and services. We will describe your various types of washing, dry cleaning and pressing services…etc. We will also provide information about your pricing and average order values.

Market Analysis:  This important section describes the various market statistics and consumer trends in the laundry service industry and explains how they support your own concept. The purpose of this section is to show that the market conditions are favorable for launching your new Laundry.

Global Market Trends:  In this sub-section of the market analysis, we will discuss the latest general market trends in the laundry service industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Laundry business in your own area of operation.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Laundry business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Laundry intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Laundry’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Laundry project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Laundry project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Laundry business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Laundry business plan.

Projected Revenue:  This module shows your Laundry business’ revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Laundry service’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Laundry’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Laundry business’ cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Laundry will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Laundry’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Laundry’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Laundry business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Laundry business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Laundry project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Laundry Business Plan?

• Speed & Convenience:  Once you complete your order, you will receive the Laundry business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own Laundry project.
• High Quality:  Your Laundry business plan has been written by our professional team of business plan writers and experts from the laundry service industry. You will receive a professional Laundry business plan template ideal for presenting to potential investors or banks.
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Laundry Shop Business Plan: Complete Guide

• January 31, 2023

👇 Check all our resources on laundry shops 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your laundry shop, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a laundromat or a dry cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary is one of the most important elements of your laundry shop business plan. It gives everyone an overview of your business, including the potential lenders and investors, so it’s important to get all the details right.

An executive summary is simply a summary of your business plan, highlighting all the important sections and the funding ask.

Why you need a business plan for a laundry shop

The only reason you would want a business plan is to get a clear roadmap when executing your business strategies from start to finish. This is important when considering a business as competitive as a laundromat , where a lack of attention to minor detail could have a massive impact on the revenue potential. Ideally, your business plan should help you achieve one of the following objectives;

• Help secure funding from banks or other lenders (think about a SBA loan ).
• Get financing from private investors (angel investors, private funds, etc.)
• Obtain a public or private grant

How to write an executive summary for a laundry shop

The structure of any executive summary is always the same, same goes for laundry shops.

Business Overview

What’s your business name? What is your business model? Do you operate a dry cleaning or a laundromat? This section should contain the answers to all these questions and more.

Note that entrepreneurs have 2 business models to choose from when starting a laundry shop. You may want to purchase a franchise or instead open an independent shop. This needs to be crystal clear from the outset in this section.

Other important elements to consider here include the services you plan to offer, the location of your shop and the legal structure of your company.

Market analysis

In this section, you should summarise the market research you would have conducted as part of your business plan. Indeed, conducting a proper market analysis will give you an accurate estimation of the total number of customers that may visit your shop every month.

For example, do you have a clear picture of the exact number of laundry shops in your area? If you are launching a laundry shop within a busy neighborhood, then what’s the competition like?

Other important elements that will come up at this point include the region’s demography and the demand for laundry services, ultimately determining your pricing strategy . 

Management & People

Expand here on the management team and their experience in the industry. Also, make sure you have a clear organizational structure with the different teams and their reporting lines.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

There’s no better way to conclude the executive summary than by laying out the objective of your business plan: to raise funding from investors, banks or to obtain a grant.

Therefore, answer the following questions here: What loan/investment/grant are you seeking? How much do you need? How long will this last?

2. Laundry Shop Business Overview

A business overview is exactly what it sounds like: a description of your company and what it offers to your target customers. For a laundry shop, the focus will be on your specific services, how every product is priced, and who your target market is.

Here are the different sub-sections you should cover here:

As part of the business overview section, describe the history of your laundry shop, covering your interest and reason for starting the business today. Explaining the rationale and the “why you” to investors goes a long way.

For example, if your analysis showed that most laundry shops in the region welcome customers to come in for their cleaning services, you could offer pickup and delivery services instead, to stand out from the crowd.

Business Model

The business model answers specific questions about your laundry shop. For instance, will you purchase an already established franchise or start from scratch? Also, are you opening an independent store or opting for a partnership?  

Laundry Services and Products 

There’s no limit to the number of services and products you can offer at your laundry shop. However, you need a clear strategy to truly stand out from the crowd and target the desired market base. Most importantly, you need to show the potential investors why they should trust your business model and nothing else. 

A standard laundry shop in the US will almost certainly focus on washing, drying, and folding services. However, you can take it a notch higher by offering additional services like dry cleaning, ironing, and stain treatment. Be clear if you cater to a specific target market like colleges, toddlers (diaper services), restaurants, animal shelters, inns, or hospitals. 

Pricing Strategy

What’s a fair price for laundry services? Such questions are best answered after assessing your target audience and other important details related to the laundry shop business. Of course, you don’t have to go overboard when setting your prices for a new start-up. 

On average, laundry services cost about $2.00 per load in most US states. So, this could be a good starting point as you continue to explore the market to determine the most reasonable prices for your audience. 

Generally, the cost of laundry services depend on the location and quality of services. While most laundry services that allow clients to drop off their laundry for cleaning charge by weight, some will help customers pick the desired services from the menu.

Target Audience

For a laundry shop business, it’s important to find out if the local area even needs your services in the first place. And even after identifying an obvious market gap, you will want to dig deeper to find out what the customers will appreciate most about your business and why they need laundry services. 

Knowing your target market not only helps you attract and retain new clients but also shows the lenders the viability of your business model. 

Legal Structure

The legal structure is the last element you may want to include in your laundry shop’s business overview section. Most laundry shops in the US are operating as a limited liability company (LLC). 

But as you may already know, the legal structure is never a one-size-fits-all affair. So choose a structure that matches your needs between a corporation or a partnership.

Laundromat + Dry Cleaning Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Laundry Shop Market Analysis

A proper market analysis is another very important section in your laundry shop business plan, helping you showcase your wealth of knowledge about the market. And that’s exactly what many investors will want to see. 

For a laundry business, setting up your shop in a busy location with lots of apartments might be a goldmine, helping you reach out to a large audience in little to no time. Unless you want to spend a couple of hours on the road traveling to offer your pick and delivery services, you will want your laundry shop to be as close to the target market as possible. 

Laundry Shop Market Trends

As part of a comprehensive market analysis, ensure you understand the market trends before jumping on the laundry shop train. An overview of the current market size and a prediction of the future growth opportunities should help you make clear business decisions. 

How big is the laundry industry in the US?

It’s always good to present a few numbers for the US market. For example, you could use the US market size of $10 billion in 2020, expected to grow by 4% annually from 2021 to 2028.

How big is the laundry industry in your area?

However, there are good chances you will want to be as specific as possible by restricting your analysis where you plan to operate instead. Indeed, whilst the US market for laundry facilities might be growing overall for certain reasons, it might not be the case at all in your area.

This can be as easy as listing all the different laundry shops (laundromats, online on-demand delivery / pickup laundry, dry cleaners) in your area.

How fast is the laundry industry growing in your city?

Now let’s look at growth.

Here, you can use the number of laundry shops in your city. For example, assuming there were 20 shops in your city in 2020 and 24 in 2022, we can assume your market is growing at +10% per year.

Laundry Shop Competitor Analysis

A healthy competition puts you on your toes, ensuring you work hard to improve your services and never stay in your comfort zone. However, competition only makes sense if you are smart enough to understand your competitors’ biggest deficiencies.

After finding out the number of laundry shops in the area, some of your biggest competitors in the field, and the services they offer, you will want to go a step higher to evaluate other vital elements. 

For example, you may want to know how much your competitors charge for the same laundry services, the average number of employees and their salaries, and the estimated number of customers they serve every month. The data you obtain from such analyses should help you make smart decisions, fully motivated to meet your clients’ expectations. 

Laundry Shop Customer Analysis

Now that you know the market trends and the level of competition, who exactly are you selling to? This is more or less the same as the target audience, and everything still hinges on the nature of the individuals you intend to serve. 

You can deduce this information from the competitive analysis , taking note of the need for laundry services in the area and the region’s demographic pattern. Find out if the local community appreciates online booking because that will force you to design a reliable website with a user-friendly booking section. 

4. Sales & Marketing Strategy

The sales and marketing strategy section of your business plan should include information on how you will attract new customers to your laundry shop.

Keep it simple by answering specific questions about your business. For example, what marketing channels are best suited to your target audience? How will you know that your marketing strategy is working? What’s the estimated marketing budget? And do you plan to include incentives like bonuses and offers to attract new clients within the first few days/weeks of operation? 

Laundry Shop Marketing Channels

You will never run out of options when it comes to the marketing channels for a laundry shop business. The only question is whether the chosen strategy suits your target market.

Ideally, the chosen marketing channel should be creatively designed to deliver results while helping you outshine some of your biggest competitors in the field. And there are numerous options, including;

• Social media ads (Facebook, Instagram)
• Local pay-per-click campaigns (e.g. Google Ads )
• Website 
• Partnerships (with corporates, hotels, fitness clubs, etc.)

What Are Your Unique Selling Points (USP)?

A unique selling point explains how you stand out from the competition. This section includes a specific feature that customers can only find in your business and should be communicated concisely. 

Your USPs separate your business from competitors, and help customers make a decision between one laundry shop and another.

Of course, a unique selling point varies from one company to another, but some of the key factors that should guide your decision include;

• Price : you may be cheaper vs. your competitors
• Location : your laundry shop might be closer to your target customers
• Quality : you offer higher-quality services and/or faster turnaround
• Services : you might offer an online booking service with the ability for customers to order pickup and delivery so they don’t have to leave the comfort of their home

5. Management & Organizational Structure

The 5th section of your laundry shop business plan should be about people. It should include 2 main elements:

• The management team and their experience / track record
• The organizational structure: what are the different teams and who reports to whom?

Here you should list all the management roles in your company. Of course, the amount of details you need to include here varies depending on the size of your company. A franchise business with a number of laundromats would need more detail vs. an independent laundromat.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

Organizational structure for a laundry shop

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, operations, marketing, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

6. Laundry Shop Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your laundry shop is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you plan to open a new laundromat , purchase new washing machines, renovate your facilities, etc.)
• The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a laundry shop, startup costs are all the expenses you incur before you open the space to your customers.

These expenses typically are:

• The lease deposit for the space you rent (if your decide to rent)
• The loan downpayment for the purchase price of the building (if you decide to buy with a mortgage)
• The design and renovation of the existing facilities
• The equipment (washers, dryers, coin machine, etc.)

The total startup costs depend on a number of factors, such as the type of business model (laundromat vs. dry cleaning), the quality of the building (whether there is a lot or remodeling to do or not), the number and quality of the machines, etc.

As an example, it costs on average $151,000 to $490,000 to start a laundromat with 15 front-loaders and 10 dryers. For more information on how much it costs to open and run a laundry shop, read our complete guide here .

Laundry Shop 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your laundry shop business plan.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions and benchmarks used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even ?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 20%) on your margins?
• What is your average customer acquisition cost (CAC) ?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs . For more information, read our complete guide here .

7. Funding Ask

This is the last section of your laundry shop business plan. Now that we have explained what your laundry shop is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any laundry shop business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in buying the real estate? Or will it cover mostly the cost for the acquisition of the machines?

Those are very important financial questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our laundry shop financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Privacy Overview

Laundry Service Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Service Industry » Laundry Business

Are you about starting a laundry & dry cleaning business ? If YES, here is a complete sample laundromat business plan template & feasibility report you can use for FREE.

Hygiene is one important thing that must not be practiced with less seriousness; as a matter of fact, it has to be a frequent practice. One must take it really seriously, so as to avert bad odor and sickness; it is for this reason that one must keep things really clean.

This is also the reason why people love to wash their clothes. However, there are times when one might not have the luxury of time to the laundry. That is where the Laundromat business comes in. This is one business that people all over the world are beginning to key into because of the level of profitability which it promises.

If you are thinking to start in this line of trade, then that is a good idea. Good news is that you can choose to start on a small or large scale. This all depends on the capital which you have got to start the business Below is a sample Laundry business plan.

A Sample Laundry Service Business Plan Template

1. industry overview.

In the united states of America and in most developed countries of the world, self-service laundry business which is popularly called Laundromat in the United States is rapidly an essential part of the urban life. This is so because in this age and time, 24 hours seems not to be enough, especially for people that work in the corporate world or even those who run their own businesses.

As the name implies, a self-service laundry or coin wash / laundry or Laundromat is a laundry facility where people come in to personally wash and dry their clothes; technically, customers provide their own labor and still pay the price for making use of the laundry equipment made available.

Customers have the option of paying with coins which is the popular payment option and they can also pay via swipe cards that subtract the cost of the wash or dry or even via mobile money. Despite the fact that customers provide their own labor, some Laundromat owners still employ people to man or provide assistance to customers.

It is normal to find Laundromats where operators are employed to man the day to day operations, as well as provide value added services like; helping customers iron their clothes, starch their clothes, and fold their clothes et al.

Usually when Laundromat hire employees, the core responsibility assigned to them is to man the counter, give directions to customers, sell washing powder, sell laundry bags, provide change and watch over the washing machines and other equipment in the Laundromat to guide against theft of the machines or even customer’s clothes.

Although the laundry industry can be said to be a competitive trade, but it does not in any way stop entrepreneurs who are creative to still make headway in the trade.

It is indeed a profitable industry especially when the business is well located. No doubt busy cities with growing population might just be highly suitable for Laundromat. There are loads of people that patronize Laundromats; and they include; busy corporate executives, students, and even senior citizens.

In the bid to stay afloat in the highly competitive Laundromat business, owners of Laundromats now go the extra mile to ensure that they make their facilities welcoming and conducive for customers. As a result, Laundromats now have coffee bars, snack bars, cigar lounge, video games, children’s playground and free Wi-Fi connection, amongst others.

Over and above, any aspiring entrepreneur can comfortably start his or her own Laundromat business by acquiring an existing Laundromat and then refurbish it to meet the expected standard, or start the business from the scratch by constructing a new one and then equip it with the needed equipment and accessories.

The average startup cost for a standard Laundromat business is around $250,000 to $500,000. When starting your own Laundromat business, ensure that you choose a location where you can easily attract the kind of people that patronize Laundromat services.

2. Executive Summary

Las Vegas City Laundromat is a registered Laundromat facility that was built to serve the people of Las Vegas- especially the busy corporate executives and students. Our Laundromat will be located in the heart of the city of Las Vegas which is less than 30 minute drive from McCarran International Airport in Las Vegas, and 10 minutes minute drive from Mandalay Bay Event Center.

We are strategically positioned in the world’s headquarter for casinos and games; a commercial center and we are set to services the whole of the community as well as visitors and travelers alike. Las Vegas City Laundromat is a standard Laundromat in a 6,000 square feet facility; we have one of the biggest Laundromats with the latest and easy to use washing machines and dryers.

Aside from welcoming customers to do their laundry chores at an affordable fee in our Laundromat, we have a conducive environment that will encourage them to always choose us as their number one choice. We have a coffee bar in our facility, we cigar lounge, we have children’s fun center and video games and snacks bar et al.

Our Laundromat will be open from 6 a.m. and close 10 p.m. from Mondays to Thursdays and will run a 24 hours service from Friday to Sunday. We decided to operate in this format because from our market survey and feasibility studies, we realized that customers usually do most of their laundry during weekends.

Las Vegas City Laundromat is a proud member of the Coin Laundry Association of America and we are well positioned to become one of the leading Laundromat facilities in the whole of Nevada. We will be providing our esteemed customers the right environment and equipment for them to comfortably do their laundry.

We will also provide additional services such as ironing, folding and packaging of clothes for our customers. Our attendants will always be available to change money, sell detergents and softeners et al. We are quite aware that in order to become the number one Laundromat in Nevada, we must continue to make our facility welcoming and relaxing and that is exactly what we will do.

We are open to the use of latest technology in the industry. No doubt our excellent customer service and the range of additional complementary services we offer will position us to become one of the leading Laundromats in Las Vegas, Nevada.

Las Vegas City Laundromat is owned and managed by Anthony Miller and family. The business will be financed by Mr. Miller and he will be actively involved in the day to day operation of the Laundromat. Mr. Anthony Miller has a B.Sc. in Business Administration and Management and he has well over 5 years of experience in the service industry.

3. Our Products and Services

Las Vegas City Laundromat is a standard Laundromat with state of the art facility specifically positioned to become the market leader in the industry. Our major purpose of starting this business is to provide a suitable and comfortable facility where people can easily do their laundries with little stress at an affordable fee.

Much more than providing a facility where people can do their laundries, we also offer complementary services; services that will get our customers hook to us. Bottom line is that we will go all the way to help our customers maximize their time when they patronize our Laundromat. These are the services and amenities that will be made available to our customers;

• Self – service washing
• Dry cleaning services
• Folding and packaging of clothes
• Home delivery services
• Cigar lounge
• Children playground
• Video games
• Big screen movies

4. Our Mission and Vision Statement

• Our Vision is to operate one of the most successfully Laundromat in Las Vegas, Nevada.
• Our mission is to develop a highly successful and profitable Laundromat business with state of the art facility in the heart of Las Vegas, Nevada; a business that will not only meet the needs of her clients but also supersede their expectations.

Our Business Structure

Las Vegas City Laundromat is set to become one of the leading Laundromat businesses in the whole of Nevada, hence the need for us to build a solid business foundation and business structure that will enable us achieve our aims and objectives.

Excellent customer service and efficiency are top priority for us which is why we will ensure that we look for applicants that match the picture of the business who want to build before hiring them. Although we will provide trainings in areas such as excellent customers services et al, but we will ensure that we shortlist applicants that are customer centric.

In essence, we want to build a team, a dedicated workforce that will work together to help the organization achieve its set targets.

We will not only hire attendants that will help supervise our Laundromat and attend to customers need when they patronize our services, but we will also hire employees that will manage our coffee café, cigar lounge, snacks bar, and our children’s playgrounds et al. Las Vegas City Laundromat will employ customer centric and skilled people to occupy the following position;

• Manager (Owner)
• Accountant / Cashier
• Marketing Officer
• Laundromat Attendant
• Coffee Café and Snacks Bar Manager

Cigar Lounge Manager

• Children’s Playground Manager
• Security Guard

5. Job Roles and Responsibilities

Manager (Owner):

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily activities at the Laundromat
• Ensures that the facility is in tip top shape and conducive enough to welcome customers
• Interfaces with vendors
• Prepares budget and reports for the organization
• Responsible for Training and Development in the organization
• Handles procurement
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team hires

Marketing Officer (2)

• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information.
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manages the company’s CRM system
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al

Coffee Café and Snacks Bar Manager:

• Interacts with customers, take orders for coffee and snacks.
• Responsible for preparing different flavor and style of coffee for customers
• Makes lists of supplies in conjunction with the bar manager
• Ensures that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
• Responsible for quality control
• Assesses customers’ needs and preferences and make recommendations
• Makes lists of supplies in conjunction with the management
• Prepares inventory or purchase requisitions as needed to replenish supplies.
• Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
• Responsible for managing the cigar lounge
• Prepares inventory or purchase requisitions as needed to re – stock the lounge.
• Clears ashtrays regularly
• Ensures that the assigned lounge area is fully equipped with tools and products needed to by our clients

Accountant / Cashier:

• Moves round the machines to collect payment after each working shift
• Prepares financial report at the end of every working week
• Handles all financial transaction on behalf of the company
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the manager

Laundromat Attendants

• Mans the various washing machines and dryers
• Assists customers as required by them especially on how to operate our machines
• Provides change for customers
• Sells detergent and softener to customers
• Ensures that the Laundromat is clean and ready to welcome customers at all times
• Responsible for ironing and folding of clothes based on demand
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows et al.
• Ensures that toiletries and supplies don’t run out of stock
• Handles and move objects, such as waste baskets, clothe rack and hand dryer et al
• Handles special request like pick up and home delivery
• Handle any other duty as assigned by the manager

Children’s Play Ground Manager

• Responsible for managing children’s play ground
• Ensures that the children are safe and happy
• Makes recommendation for purchase of children’s toys and video games
• Mops the floors
• Wipes down the machines
• Cleans the soap dispensers in your front-load washers
• Washes off the folding tables
• Cleans the bathroom
• Empties the trash
• Washes the windows
• Cleans the vending machines, change machines and video game screens

Security Guards

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Handles any other duty as assigned by the restaurant manager

6. SWOT Analysis

No doubt starting a Laundromat is indeed capital intensive, especially for aspiring entrepreneurs who may not have huge sum of money saved up in a bank. We are aware that it will require loads of cash to set up a standard Laundromat business in Las Vegas, which is why we decided to do all that is required to build a profitable business

We don’t intend to invest our hard earned money in a business that we know we are not truly cut out for. One of the tools that is required to position us in building a successful Laundromat business is SWOT Analysis.

We hired the services of Mr. Coleman Carrington, an HR and Business consultant who is based in Las Vegas, Nevada, to help us conduct SWOT analysis and draft a laundromat marketing plan for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Las Vegas City Laundromat, Las Vegas, Nevada;

Las Vegas City Laundromat is centrally located in a densely populated area in Las Vegas; our location is in fact one of our major strengths. Aside from the basic service that we offer, we also offer complimentary services that most of our competitors do not offer.

Our Laundromat facility is located inside a very big facility. We have the latest washing machines, dryers and equipment and our attendants are well groomed to handle various classes of customers.

The weakness of Las Vegas City Laundromat could be the fact that it is a new business, which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage.

• Opportunities:

We are centrally located in one of the busiest areas in Las Vegas and we are open to all the available opportunities that the city has to offer.

Our business concept has also positioned us to attract people who like doing their laundries and catching some fun at the same time. Las Vegas is one of the densely populated cities in the United States, and indeed the population translates to opportunities.

One of the major threats that confronts businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that we are likely going to face to confront us is the emergence of a new Laundromat within the same location where Las Vegas City Laundromat is located.

7. MARKET ANALYSIS

• Market Trends

The ability for business owners to continue to re – invent itself is key to the success of the business. In the laundry industry especially in the U.S., it is trendy to see laundry companies and Laundromats that add additional complementary services to their business offerings.

Once a Laundromat is conducive and relaxing, it sure attracts customers. This is the strategy that helps Laundromat attract customers. This is why Laundromats are now building kids’ fun centers, holding music concerts, karaoke, selling coffee, snacks, and tobacco and hiring attendants who are friendly and helpful.

As a matter of fact, loads of Laundromat owners now realize that they can increase business by providing a play area for children to play. It is encouraging for parents to bring their kids and get them hooked with fun in the playground under the care of a competent employee, whilst they do their laundries.

It is important to state that despite the fact that the trends mentioned above are favorable to Laundromat owners, this does not in any way suggest that the business is booming. The Laundromat industry is what experts describe as a “mature market.

“ Except for areas where that are highly populated; it is easier to find one or more laundry businesses/ Laundromats in same area in most cities in the U.S.

8. Our Target Market

Before choosing a location for our Laundromat business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings which is why we deiced to settle for Las Vegas.

Essentially, those who will benefit from our service offering are busy corporate executives, business owners, households, students and travelers / visitors. These are the category of people that we intend marketing our Laundromat business to;

• Busy Corporate Executives
• Business Owners
• Visitors / Travelers
• Sport clubs

Our Competitive Advantage

From our recently concluded feasibility studies and market survey, we observed that there are several laundry businesses scattered all over the city of Las Vegas, as a matter of fact, there are two or more laundry / Laundromats in same locations in some areas. This goes to show that there are stiffer competition in the industry.

Before launching our Laundromats, we have critically studied the market and we know that we have some form of competitive edge. Our competitive advantage is that we have a standard Laundromat facility that offers additional complementary services that will definitely help us attract and retain customers.

Las Vegas City Laundromat can boast of having state of the art Laundromat facility with latest and easy to use laundry machines (washing machines, dryers, industrial irons et al). We specifically, we leased a big facility, so as to enable us achieve our aim of building a well – equipped children’s playground, coffee and snacks café, cigar lounge amongst others.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Las Vegas City Laundromats will generate income from the following service offerings;

• Self – service laundry jobs
• Ironing, folding and packaging of clothes
• Sale of detergents, laundry bags and other useful laundry products
• Sale of Coffee
• Sales of Snacks
• Pickup and Home delivery
• Cigar Lounge

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar business in Las Vegas.

We know that we are well positioned and we will definitely attract clients that will not only patronize our Laundromat but clients that will patronize our coffee care and snacks bar, and cigar lounge et al meaning that we will generate additional income from these sources.

Below is the sales projection for Las Vegas City Laundromat, it is based on the location of our Laundromat and the type of services and products that we will be offering;

• First Year-:  $80,000
• Second Year-: $120,000
• Third Year-: $180,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any Laundromat offering same additional services like us within 4.5 miles radius from our Laundromat facility.

• Marketing Strategy and Sales Strategy

The marketing strategy for Las Vegas City Laundromat is going to be driven basically by making available standard and safe Laundromat facility, excellent customer service and provision of complementary services. We will work hard to build a loyal customer base; customers that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales via making available easy to use washing machines, dryers and industrial irons et al. We are quite aware of how satisfied customers drive business growth especially businesses like Laundromat which is why we will always ensure that our customer service and facility are top notch.

Over and above, our unique selling proposition is that we have various complementary service offerings such as coffee café, snacks bar, cigar lounge; children playground, ironing, folding and packaging, pickup and home delivery, and sale of detergents, laundry bags and other useful laundry products.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer; Part of the marketing and sales strategies that we will adopt are;

• Open our Laundromat business with a party and free trial for all our visitors for the first three days of launching the business.
• Advertise our Laundromat business on national dailies, local TV stations and local radio station
• Promote our Laundromat business online via our official website and all available social media platforms
• Continuously Improving the performance of our brands
• Hire the services of experts to make our brands the first choice for in Las Vegas
• Delivering consistent customer experiences to all our guest; making our first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to our Laundromat.
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our Laundromat business.

11. Publicity and Advertising Strategy

We are aware of the power of publicity and advertisement for new businesses like ours which is why we created a budget that will help us access various publicity and advertising platforms that will enable us reach out to our potential market.

At Las Vegas City Laundromat, will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our Laundromat business. Here are the platforms we intend leveraging on to promote and advertise Las Vegas City Laundromat;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our Laundromat business in relevant magazines (America Coin – Op, and Journal Coin Laundry News et al), local newspaper, local TV stations and local radio station.
• Promote our Laundromat business online via our official website
• List our Laundromat business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations
• Direct coupon mailing approach
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas all around Las, Vegas.

12. Our Pricing Strategy

At Las Vegas City Laundromat, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Las Vegas.

Be that as it may, the management of Las Vegas City Laundromat have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products (snacks, cup of coffee, cigar, detergents et al) will be same as what is obtainable in any part of the United States of America.

• Payment Options

Basically, we have made provisions for our washing machines and dryers to accept coins , but that does not in any way restrict us from receiving payments from other options especially for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

• Payment by cash /coins
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Las Vegas, Nevada – $750 .
• Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580 .
• Cost for hiring Consultant – $2,000 .
• Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800 .
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the Laundromat – $70,000 .
• Cost for facility remodeling – $50,000 .
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
• The cost for Washer hook-up fees (sewer connection) – $800
• Cost for serving area equipment for coffee café and snacks bar ( glasses, flatware) – $5,000
• Cost for laundry machines and equipment (washing machines, dryers, industrial irons, ironing board et al ) – $100,000
• The cost for the purchase of furniture and gadgets (, Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al) – $30,000 .
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,500
• Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our Laundromat business in Las Vegas Nevada. Please note that the startup cost is higher than the average startup cost for a Laundromat business simply because we intend adding coffee café, snacks bar, cigar lounge and children’s playground.

Generating Funding / Startup Capital for Las Vegas City Laundromat

Las Vegas City Laundromat is a family business and it will be financed by the owner who is also the Laundromat manager. These are the areas where we intend sourcing for fund for Las Vegas City Laundromat;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from family members and friends (soft loans)
• Generate a larger chunk of the startup capital from the bank.

14. Sustainability and Expansion Strategy

Las Vegas City Laundromat is set to become the number Laundromat business in the whole of Nevada which is why we took our time to craft out business plan that will help us sustain the business , as well as grow the business. Part of the plans we have in place to sustain our Laundromat is that we will have efficient machines and equipment.

We will also continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our products and service offerings once the need arises.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit licenses (Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al): Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of laundry machines and equipment ( washing machines, dryers, industrial irons, ironing board et al ): In Progress
• Purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al): In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of all our needed laundry accessories, drinks, and tobacco et al: In Progress

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Top 10 Laundry Business Plan Templates With Examples and Samples

Samradni Pradhan

The idea of laundry service is a product of Western culture, where customers go to a store and wash their clothes using a washing machine and detergent. When a single washer doesn't work, laundry services clean the fabric on a larger scale. Hotels, restaurants, hospitals, and other locations that need regular fabric cleaning extensively use these services.

Like any other business, a laundry service needs a thorough business plan that includes the objectives and a strategy for achieving them. This plan will encompass operational details, staffing needs, financial evaluation, market analysis, customer assessment, and more. It aims to assess the firm's feasibility comprehensively. A well-executed business plan ppt will aid entrepreneurs in securing capital and loans for maintenance, expansion, and growth.

This blog will discuss the best laundry business plan templates for your company.

Best Laundry Business Plan Templates

Table of contents, 1. executive summary, 2. company overview, 3. industry analysis, 4. customer analysis, 5. competitor analysis, 6. swot analysis, 7. porter's framework, 8. marketing plan, 9. operational plan, 10. financial plan.

Getting clean clothes is only one aspect of laundry – the other is improving the overall service. Furthermore, when launching a laundry business, many possibilities are challenging to track. Our templates are helpful in this situation.

Using our comprehensive business plan template gives your business ideas a canvas and a notebook. These templates were created explicitly with the needs of a laundry and dry-cleaning business plan in mind. This blog will cover details on the top 10 pages of the complete deck. After downloading, you will get 65-page Doc, PDF, and XLS files.

An executive summary should highlight your laundry business's distinctive value proposition, mission, and vision. Investors can swiftly determine the organization's viability by viewing your fundamental goals and essential tactics.

In our Executive Summary section, you will get templates for:

1.1 The Quick Pitch: Provide an impressive and brief introduction, highlighting the key characteristics and value propositions that make your laundry business stand out.

1.2 The Entity Profile: Create an easy-to-understand visual representation of your business structure and unique brand strategically designed to capture the attention of investors and partners.

Download this business plan

(Looking for a specific commercial business plan for your laundry services, look no further than our business plan ! Commercialize your services the right way)

Download this presentation

You may inspire trust in potential investors by clearly representing your company's objectives, culture, and long-term goals. This section is an opportunity to demonstrate your enthusiasm and dedication, an aspect that lures investors who share your values and vision.

In our Company Overview section, you will get templates for:

2.1 Vision and Mission: Create a compelling mission and vision statement to lead your laundry business to success.

2.2 Company Goals and Objectives: Understand exactly what you want to accomplish with your laundry business, creating a transparent and inspirational roadmap to success.

2.3 Start-up Summary: Provide a glimpse into your laundry business’s history, revealing how it started, how it has been structured, the use of coin-operated machines , and fundamental elements forming the foundation for your creative process.

2.4 Market Gap Analysis and Business Statement: Unlock untold potential in the laundry industry and showcase your unique business brand identity, positioning your brand as a leader.

2.5 Services Portfolio: Showcase a wide range of high-end laundry services .

2.6 Key Success Factors: Identify the key elements defining your laundry business strategy, paving the way to success in design and aesthetics.

(Given the growth of on-demand laundry services, your interest may be piqued to explore our business plan designed especially for those needs, download it right away)

The Industry Analysis section provides an in-depth analysis of the laundry industry’s current state and trends. Investors are looking for high-growth businesses to invest in. This section provides insights into the market size, key industry trends, and new opportunities. It places your laundry business in a position to understand the dynamics of the industry, making it more appealing to investors looking for growth industries to invest in.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis: Dig deep into the world of laundry, discovering hidden gems and uncovering industry leaders that will shape your business for years.

3.2 Market Trends Tracking: Stay ahead of the rest by keeping an eye on the latest trends to capture the attention of today’s customers.

3.3 Major Challenges and Solutions: Fearlessly take on industry challenges, creating cutting-edge solutions that ensure continuous growth for your laundry business.

3.4 Growth Drivers Identification: Develop strategic plans and identify the crucial factors that will drive your laundry brand to rapid growth and long-term success.

3.5 Geographical Market Analysis: Customise your strategy to the regions in your target market, allowing for smooth growth that aligns with regional preferences and meets unique needs.

(If your business caters to fresh laundry services, we have just the apt resource for you to explore! Download our fresh laundry services business plan template today!)

Understanding your customers is crucial to attracting investors to your business. In this section, demonstrate your understanding of your customers, including their needs, preferences, and characteristics. Investors want to know that you've figured out what kind of market you're in and develop strategies to attract and retain customers.

Our Customer Analysis section offers comprehensive templates for:

4.1 Target Market Definition: Create a crystal clear view of the customer or business segments in which your laundry services excel, ensuring a precise and measurable market approach.

4.2 Buyer Persona Development: Build a detailed profile of your perfect customer, from age and gender to preferences and behaviour. This will help you personalize your services precisely, skillfully meeting your customer’s needs.

4.3 Market Sizing Analysis: Understand the size of your laundry market, calculate the market share that your brand can grab, and paint a picture of the opportunities that are waiting for you in your business environment.

Investors love businesses well-versed in competition and know laundry care growth statistics . This section will give you insights into your competition's strengths and weaknesses. This will help investors evaluate your business’s competitive edge. 

In our Competitor Analysis section, we provide templates for:

5.1 Major Players: Identify and analyze the top competitors and key players driving the laundry market in your area.

5.2 Attributes Comparison: Conduct in-depth research, creating meaningful comparisons of the key characteristics and features that distinguish different laundry products and services on the market, allowing you to position your products strategically.

A SWOT, short for Strengths, Weaknesses, Opportunities, and Threats- Analysis is a must-have tool if you’re looking to self-assess your business. It helps investors understand your laundry business’s strong suits and weak spots and its external opportunities and threats. On this page, you’ll see how to identify and mitigate your business’s risks while taking advantage of its strengths. This will make your business more attractive to risk-averse investors.

Porter’s Framework looks at the competitive forces in your industry. Investors want to know how your laundry business is positioned in the market and its resilience to competitive pressures. Showcasing your competitive strategies and market positioning can draw in investors looking for businesses with a strong market presence and a long-term competitive advantage.

The Marketing Plan includes information about how to attract and engage customers. Investors are looking for a comprehensive marketing plan that can aid with brand development and building a customer base. A successful marketing plan appeals to individuals and investors who recognize the importance of effective marketing for business growth.

In our Marketing Plan section, we provide templates for:

8.1 Sales Strategy: Create a custom sales plan carefully crafted to exceed your laundry business’s financial goals and aspirations.

8.2 Promotional Strategy: Shine a bright light on your marketing and promotion strategies, creating excitement and a lasting legacy for your laundry brand.

8.3 Pricing Strategy: Discover the secret to your pricing strategy that seamlessly combines profitability and unmatched competitiveness, setting the benchmark in the laundry industry.

8.4 Sales Funnel Optimization: Navigate the captivating experience from discovery to customer satisfaction with the laundromat's business growth . Optimize every sales funnel stage to maximize efficiency and delight in your laundry experience.

On the Operational Plan page, you can outline your business’s daily operations, including personnel, operations, and technology. Having a well-thought-out operational plan helps investors trust that your business will meet its goals and continue to grow.

In our Operational Plan section, we provide templates for:

9.1 Retail Selling Strategy: Lead the way to retail success with a strategic plan for selling your laundry refurbishment, demonstrating your sales skills and tactical thinking.

9.2 E-commerce Sales Strategy: Get ahead of the competition with a comprehensive plan and budget to take over the online market with your unique laundry services.

9.3 Milestones and Achievements: Brighten up your laundry business’s journey by highlighting the critical turning points and impressive successes.

The Financial Plan is essential for investors as it gives them a better understanding of your laundry project management finances. This section guides them in estimating their potential returns on investment. 

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Turn your business goals into a plan that will help shape the financials of your laundry business with professional ironing and folding .

10.2 Revenue Model and Sales Forecast: Show off how your laundry business makes money and how it can grow.

10.3 Break-Even Analysis: Getting to the bottom of what's holding your laundry business back from breaking even is a big step to making money.

10.4 Projected Profit and Loss Account: Draw a clear picture of what your laundry business can do financially, how much money you can make, how much you need to spend, and how much you can expect to make.

10.5 Projected Cash Flow Statement: Make sure your laundry business runs smoothly by observing how much money you expect to make.

10.6 Projected Balance Sheet: Get a complete picture of what your laundry business is expected to make, what it will owe, and what it's worth. That way, you can ensure your finances are as transparent as possible.

10.7 Scenario Analysis: Explore different scenarios to see how different conditions and risks could affect the financial strength of your laundry business.

10.8 DCF Valuation: Using discounted cash flow (DCF) analysis, you can determine how much your business is worth today in the laundry industry.

We have so much more to offer

We hope this blog has given you an idea of the amazing content you could gain from this business plan. But this is just the beginning. Upon downloading this business plan, you'll receive all 65 pages and all the valuable content it contains. Starting a laundry business is no easy feat, but we can simplify it. You can download the entire business plan in an easy-to-edit PowerPoint to modify it per your business’s requirements.

FAQs on Laundry Business Plan

1. what is a laundry business plan.

A laundry business plan is a thorough document outlining the plans and goals for starting and running a profitable business. It includes essential elements, including market analysis, financial estimates, marketing plans, and operational strategies. It acts as a road map for business owners, guiding them through the difficulties of the laundry sector and, if necessary, obtaining capital.

2. How profitable is a laundry business?

A laundry business's profitability can vary significantly based on variables including location, pricing, and services provided. A successful laundry operation can make a profit, but success demands careful planning, effective management, and efficient operations.

3. How do I start a laundry business plan?

A laundry business strategy contains the following steps:

• Examine the market and rivalries.
• Identify your offerings and target market.
• Construct a thorough financial plan.
• Create operational and marketing plans.
• Describe your objectives and goals.
• Seek for expert guidance if required.

4. What are the 3 types of laundry business?

There are three primary categories of launderettes:

• Coin-operated machines are used by patrons in self-service launderettes to wash and dry their clothing.
• Laundries that provide complete service, including washing, drying, folding, and ironing.
• Commercial laundry services: Taking care of significant volumes of uniforms and linens for corporations, hotels, and healthcare facilities.

5. What are the risks in the laundry business?

The following are typical risks in the laundry industry: - Equipment failures and maintenance expenditures.

• Variable utility costs.
• The opposition from competing launderettes.
• Changes in market demand.
• Adherence to regulations and environmental issues.
• Difficulties in managing and training employees.
• Economic downturns impact consumer spending.

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Laundromat business plan template + PDF

This guide presents the sophisticated AI Business Plan Generator template, meticulously tailored for entrepreneurs eager to kickstart or enhance their laundromat business endeavors. It's worth noting that the names and financial projections mentioned herein are purely for illustrative purposes, serving as educational aids to steer your business planning journey. These examples are thoughtfully chosen to showcase how you can personalize your own AI-generated Laundromat Business Plan, empowering you to tackle obstacles and seize opportunities within the laundromat industry.

For those in pursuit of a tailored solution, we provide a downloadable 'Laundromat Business Plan PDF' . This document is indispensable for entrepreneurs committed to crafting a compelling and strategic roadmap for launching or expanding their laundromat services. The 'AI Business Plan Generator' acts as an exhaustive guide, offering profound insights into the laundromat landscape. Equipped with this tool, you'll adeptly navigate and elevate your laundromat business, harnessing the prowess of AI for unparalleled strategic planning.

Laundromat business plan

How this laundromat business plan sample was created.

Crafting your customized laundromat business plan is effortless with our AI Business Plan Generator. Simply click 'Generate your business plan' and respond to a series of tailored inquiries regarding your laundromat venture. Our cutting-edge AI technology will analyze your responses to produce a business plan that seamlessly aligns with the goals and requirements of your laundromat enterprise. This efficient and user-friendly approach takes just 5-10 minutes, delivering a thorough and organized plan. Our platform offers the flexibility to adjust and refine your plan, ensuring it accurately reflects your distinct vision for your laundromat business. Once completed, your plan is available for download, serving as a precise and comprehensive roadmap for launching and expanding your laundromat venture. Harness the power of our AI business plan generator, specifically designed for laundromat businesses, to elevate your strategic planning endeavors.

Generate your custom laundromat business plan in minutes!

Laundromat business plan sample, executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Otters Laundromat emerges as a pioneering force within the laundromat industry, strategically positioned in the bustling urban landscape of New York. With an unwavering commitment to offering high-quality, convenient, and eco-friendly laundry solutions, our business caters to the diverse needs of busy professionals, college students, and families seeking efficient laundry services. At the core of our offerings are our state-of-the-art self-service washing and drying facilities, professional drop-off laundry services, an innovative monthly laundry subscription model, and the sale of environmentally friendly detergents. These services are carefully designed to meet the dynamic demands of our target market, embodying our mission to revolutionize the traditional laundry experience while emphasizing sustainability and customer satisfaction.

Founded in 2023 by Alex Martin, a visionary entrepreneur with over a decade of experience in the laundromat sector, Otters Laundromat has quickly distinguished itself as a market leader, adept at blending convenience with environmental conscientiousness. Under Alex's leadership, our management team, which boasts extensive expertise in operations, marketing, and financial management, drives our strategic direction, ensuring operational excellence and superior service delivery. Together, we are dedicated to establishing Otters Laundromat as the premier choice for laundry services in New York, fostering strong community ties and building lasting customer relationships.

Our financial projections for the next five years demonstrate robust growth, with anticipated revenues increasing from $250,000 in the first year to $560,000 by year five. This growth is underpinned by strategic investments in marketing, technological innovations, and operational efficiencies, aimed at expanding our customer base and enhancing profitability. We project net profits to rise steadily, from $50,000 in the first year to $168,000 by the fifth year, reflecting our focus on scaling the business, controlling costs, and maximizing revenue potential. These projections are supported by a comprehensive marketing and sales strategy that leverages digital and traditional channels to engage our target audience, alongside a competitive pricing model that balances affordability with value.

In alignment with our commitment to sustainability and customer convenience, we continuously explore opportunities to introduce new services, such as mobile laundry pickups and deliveries, and to integrate advanced technologies that streamline service booking and management. Branded as Otters Laundromat, we seek to protect and amplify our unique identity through trademarking efforts, ensuring our brand's integrity and market positioning.

Our operational plan details meticulous attention to service delivery processes, quality control, and inventory management, ensuring seamless daily operations and high standards of customer service. Strategic supply chain relationships and rigorous facility and equipment maintenance protocols underpin our operational efficiency, enabling us to meet and exceed customer expectations consistently.

Mindful of the challenges inherent in our industry, our risk analysis identifies potential market, operational, and financial risks while outlining effective mitigation and contingency strategies. Comprehensive insurance coverage, adherence to legal and regulatory requirements, and proactive financial management further reinforce our resilience and strategic preparedness.

In summary, Otters Laundromat stands at the forefront of the laundromat industry, distinguished by our innovative service model, commitment to sustainability, and unwavering focus on customer satisfaction. With solid financial foundations, a strategic growth plan, and a dedicated team, we are poised to capitalize on market opportunities, navigate potential challenges, and achieve sustained success. Our business represents a compelling investment opportunity for stakeholders looking to be part of a forward-thinking, eco-friendly, and customer-centric enterprise set to redefine the laundry service landscape.

Laundromat business plan template

Otters Laundromat, located in the heart of New York, is a state-of-the-art laundromat service that caters to a wide array of customers, including busy professionals, college students, and families of nearby communities. We pride ourselves on offering top-tier laundry services, ranging from self-service washing and drying to convenient drop-off laundry services, along with a monthly subscription for unlimited laundry. Otters Laundromat is housed in a strategically chosen location that maximizes accessibility for our target market, ensuring we are a cornerstone in the daily lives of our customers.

The laundromat industry, characterized by its essential service to the urban population, has evolved over the years from mere utility to a community-centric service provider that values eco-friendliness, convenience, and quality. Otters Laundromat sits at the intersection of these values, setting itself apart in a crowded market space. As the trend towards eco-conscious living continues to gain momentum, our emphasis on using energy-efficient machines and selling eco-friendly detergents places us at the forefront of this industry shift.

Established in 2023 by Alex Martin, a seasoned entrepreneur with over a decade of experience in the laundromat business, Otters Laundromat was born out of a vision to revamp the traditional laundromat experience, merging convenience with quality and eco-consciousness. The inception of Otters Laundromat was driven by the realization that the local market was underserved in terms of high-quality, sustainable laundry services. Our background in understanding the intricate dynamics of the laundromat sector, coupled with an acute awareness of customer needs, has positioned us as a vanguard in the industry.

Our mission statement, "To provide the community with an eco-friendly, convenient, and top-quality laundry experience," encapsulates our business ethos and guides our operational framework. Otters Laundromat is committed to enhancing the quality of life of our customers by offering services tailored to their busy lifestyles, while also contributing positively to environmental sustainability.

Legally structured as a Limited Liability Company, Otters Laundromat combines the benefits of partnership’s flexibility and the corporation’s limited liability. This legal form was chosen to optimize operational flexibility, promote growth, and protect the personal assets of the owner, Alex Martin, and the key management team involved in the day-to-day operations.

The long-term potential of Otters Laundromat is vast, with the laundromat industry showing continual growth, especially in metropolitan areas like New York. As the city's population continues to rise, along with a growing trend towards renting without in-unit laundry facilities, the demand for high-quality laundromat services is expected to increase. Our strategic focus on combining technology, environmental sustainability, and customer service excellence positions Otters Laundromat not just as a business that meets an existing need but as an essential community service with the potential for significant growth and expansion. With plans to incorporate advancements such as online booking for drop-off services and potentially mobile laundry services, Otters Laundromat is poised for success.

Sustainable practices, community engagement, and continuous innovation are at the core of Otters Laundromat’s long-term strategy. By adhering to these principles, we aim to not only achieve financial success but also to foster a sense of community, contribute to the environmental sustainability of our operations, and redefine the laundromat experience for our customers. Born out of a deep understanding of our industry and a clear vision for the future, Otters Laundromat stands ready to navigate the challenges and opportunities that lie ahead, making us a promising venture for investors and an invaluable asset to the community we serve.

The laundromat industry is a robust and essential sector within the urban fabric, offering significant growth potential and resilience in the face of economic fluctuations. As per the latest data, the U.S. laundromat market generates approximately $5 billion in annual revenue, with a projected growth rate of 1.5% annually over the next five years. This growth is supported by historical data indicating a steady increase in demand for laundromat services, driven by urbanization, increased rental living, and the rising need for convenient and efficient laundry solutions.

Otters Laundromat operates within this thriving industry, targeting a specific market segment in New York, where the population density and high percentage of rental properties create a conducive environment for laundromat services. Our target market includes busy professionals, college students, and families in the locality, which we estimate to encompass over 50,000 potential customers within a 5-mile radius of our location. Given the total sales volume of laundromats in similar urban areas, we project a revenue potential of up to $2 million annually in this segment, aiming to capture a market share of 5% within our first three years of operation.

Customer demographics within our target market primarily include individuals aged 18-45, with a nearly equal distribution between males and females. Approximately 60% of this demographic are college-educated, with an average annual income level ranging from $45,000 to $75,000, predominantly residing in rental properties without in-unit laundry facilities. These characteristics underscore the demand for affordable, efficient, and high-quality laundry services.

The average price point for laundromat services in New York ranges from $2.50 to $5.00 per load for washing and from $1.50 to $2.50 for drying. Otters Laundromat intends to adopt a competitive pricing strategy that offers value through superior service quality, environmentally friendly options, and convenient service features such as our drop-off and subscription services, positioning our average price point at approximately $3.75 for washing and $2.00 for drying.

Considering our main competitors, "Suds and Bubbles Laundrette" and "Clean Wave Laundromat," annual revenues are estimated at $300,000 and $250,000, respectively, indicating a market share of approximately 2% for each within our targeted segment. Otters Laundromat aims to exceed these figures by leveraging advanced technology, superior customer service, and marketing strategies focused on engaging our target demographic effectively.

Consumer behavior trends have shifted significantly in recent years, with an increasing preference for subscription-based services, eco-friendly products, and high-quality, convenient service experiences. These trends align with our service offerings, which are designed to meet these evolving customer needs, thereby presenting an opportunity for capturing a greater market share.

Economic indicators relevant to our market include an average disposable income level of $60,000 in our target demographic, a relatively low unemployment rate of 4% within the area, and a consumer confidence index that has remained stable over the past year. These indicators suggest a favorable economic environment for the laundromat industry, with sufficient disposable income to support discretionary spending on services such as those offered by Otters Laundromat.

Regulatory costs and compliance expenses are estimated to amount to approximately $10,000 annually, covering licensing, environmental compliance, and operational standards specific to New York. Barriers to entry in this industry are moderate, primarily encompassing the initial capital expenditure required for state-of-the-art equipment, estimated at $80,000, and marketing expenses to establish brand presence, projected at $20,000 for the first year. Operational costs, including rent, utilities, and payroll, are estimated at $150,000 annually, highlighting the financial considerations necessary for sustaining and growing a laundromat business in this competitive landscape.

In conclusion, Otters Laundromat is positioned to enter and expand within the laundromat industry by leveraging detailed market research and analysis, addressing the specific needs of our target market, and navigating the operational and regulatory environment effectively.

Organizational Structure and Management

Otters Laundromat is structured to ensure efficiency, agility, and quality of service, adopting a flat organizational hierarchy conducive to swift decision-making and a collaborative work environment. Our organizational chart delineates clear roles and responsibilities, facilitating efficient operations and a customer-centric approach.

At the top of our organizational structure is the Owner and Manager, Alex Martin, who oversees all strategic and operational facets of Otters Laundromat. Reporting directly to Alex are three key positions: Operations Manager, Marketing Manager, and Financial Manager. This core management team is supported by a staff of customer service associates, maintenance technicians, and a cleaning crew, ensuring the smooth daily operation of our facilities.

Management Team

- Alex Martin (Owner and Manager): Alex brings over a decade of industry experience, having previously managed multiple laundromat operations. With a Bachelor’s Degree in Business Administration, Alex's leadership underpins the strategic direction, operational efficiency, and customer service ethos of Otters Laundromat.

- Jordan Lee (Operations Manager): Jordan oversees the day-to-day operations, machine maintenance, and staff management. With five years of experience at Otters Laundromat and a certification in Laundry and Dry Cleaning Operations, Jordan ensures that our services run smoothly and effectively.

- Sam Rivera (Marketing Manager): Sam, holding a Master’s Degree in Marketing, spearheads our marketing initiatives, focusing on digital campaigns, community engagement, and customer loyalty programs. Sam’s innovative strategies have significantly increased our local market presence.

- Casey Kim (Financial Manager): With a Bachelor's Degree in Finance and a CPA certification, Casey oversees all financial aspects, including budgeting, financial planning, and analysis. Casey’s expertise ensures the financial health and strategic growth planning of Otters Laundromat.

Staffing Needs

Currently, Otters Laundromat employs a team of 10 customer service associates, responsible for assisting customers, handling transactions, and ensuring a welcoming environment. Additionally, we have two maintenance technicians who maintain and repair equipment and a three-person cleaning crew who manage the cleanliness of the facility. As we plan to expand our services, including the introduction of a mobile laundry service, we anticipate the need for additional staff, including delivery drivers and mobile app developers, over the next two years.

Human Resources Policies and Practices

Our human resources policies are designed to create a supportive, inclusive, and productive workplace. We offer competitive salaries, health benefits, and opportunities for professional development. Recognizing the importance of work-life balance, we provide flexible working hours and prioritize employee well-being. We are committed to equal employment opportunities, fostering a diverse and discrimination-free workplace. Regular training sessions ensure that our staff is up-to-date with the latest industry standards and practices.

External Advisors and Consultants

To complement our in-house expertise, we engage with external advisors and consultants, including a legal advisor to oversee compliance and regulatory matters, an environmental consultant to ensure our operations are eco-friendly and sustainable, and a technology consultant to assist in the development of our mobile app and IT infrastructure. These partnerships enable us to navigate complex legal landscapes, adhere to environmental best practices, and leverage technology to enhance our service offerings.

In conclusion, Otters Laundromat’s organizational structure and management team are the backbone of our operation. With a clear hierarchy, dedicated professionals, and supportive human resources policies, we are well-positioned to achieve our strategic objectives and serve the community with exceptional laundry services. As we look to the future, our focus on staff expansion, continuous training, and external advisory will be integral to sustaining growth and ensuring operational excellence.

Laundry business marketing plan

Otters Laundromat offers a comprehensive range of laundry services designed to meet the demands of our target market, including busy professionals, college students, and families residing in New York. Our primary offerings include self-service washing and drying, drop-off laundry service, laundry subscription service, and the sale of eco-friendly detergents. Each service is crafted to provide maximum convenience, affordability, and quality, leveraging the latest technology in laundry equipment and environmentally friendly practices.

Self-Service Washing and Drying: Our facility houses state-of-the-art, eco-friendly washing and drying machines available in various sizes to accommodate a wide range of needs, from single-person loads to large families' laundry. Customers can use these machines 24/7, ensuring convenience regardless of their schedule. Our machines are equipped with the latest technology to save water and electricity, thereby supporting our commitment to sustainability.

Drop-Off Laundry Service: Recognizing the fast-paced lifestyle of our customers, we offer a drop-off service where customers can leave their laundry with us and have it professionally cleaned, dried, and folded, ready for pick-up within 24 hours. This service is ideal for those who prioritize time and convenience.

Laundry Subscription Service: For our regular customers, we offer a monthly subscription service that allows unlimited laundry washing and drying at a flat rate. This service is designed to provide affordability and convenience, especially appealing to families and students who require regular laundry services.

Eco-Friendly Detergents: In line with our commitment to environmental sustainability, we sell eco-friendly, hypoallergenic laundry detergents. These products are gentle on clothes and the environment, catering to health-conscious customers who are sensitive to traditional detergents.

Unique Selling Points or Competitive Advantages: What sets Otters Laundromat apart is our focus on eco-friendliness and technology. Our machines are among the most energy and water-efficient on the market, and our detergents are specially selected for their low environmental impact. Additionally, our services are designed with the utmost convenience in mind, from 24/7 availability to quick turnaround times, all at competitive price points.

Development Stage: Currently, Otters Laundromat is fully operational with all the aforementioned services available to our customers. Looking forward, we plan to expand our offerings to include a mobile laundry service that will pick up and deliver laundry directly to our customers' homes, further enhancing our value proposition. Digital integration through a bespoke app is also in the pipeline, which will streamline booking, payments, and service tracking.

Intellectual Property Status: While the nature of our business does not lend itself to patents, we are in the process of trademarking the Otters Laundromat brand, including our unique logo and service marks. This will protect our brand identity and ensure that our market position is secured against potential imitators.

Production Process: Our production process involves several key steps to ensure the highest quality of service. For our drop-off service, laundry is sorted by color and fabric type, washed with our eco-friendly detergents in the appropriate machines, dried, folded, and finally packaged for pick-up. Maintenance routines for our machines are scheduled regularly to ensure they operate at peak efficiency, reducing downtime and ensuring a seamless customer experience.

Supplier Information: Our eco-friendly detergents are sourced from reputable suppliers known for their sustainability practices and product quality. These relationships are vital to our commitment to environmental responsibility, and we work closely with our suppliers to ensure a constant supply of these products, enabling us to meet our customers' needs consistently and effectively.

In summary, Otters Laundromat is positioned as a modern, eco-conscious, and customer-friendly service provider in the laundromat industry. Our current services and planned future expansions are designed to solidify our market position and meet our customers' evolving needs.

Otters Laundromat's marketing and sales strategies are crafted to ensure we effectively reach our target market of busy professionals, college students, and families in New York, promoting our unique value proposition of convenience, quality, and eco-friendliness. Our comprehensive approach encompasses a mix of digital and traditional marketing, a customer-centric sales strategy, competitive pricing, strategic distribution channels, robust promotion and advertising planning, and exemplary customer service policies.

Marketing Strategy: Our marketing strategy focuses on digital channels to reach our tech-savvy target audience, supplemented by traditional methods for broader community engagement. We will leverage social media platforms like Instagram, Facebook, and Twitter to showcase our services, highlight customer testimonials, and share eco-friendly laundry tips. Our website will serve as a central hub, offering detailed service information, pricing, and a blog with valuable content on sustainable living practices. Email marketing campaigns will keep our customers informed about promotions, new services, and loyalty rewards. To engage the local community and build brand awareness, we will participate in local events, sponsor college activities, and collaborate with apartment complexes, offering exclusive deals to their residents.

Sales Strategy: Our sales strategy is rooted in providing exceptional customer experiences that encourage repeat business and word-of-mouth referrals, the most potent sales drivers in our industry. Our frontline staff, trained in customer service excellence and product knowledge, will act as our primary sales team. They will be incentivized to upsell services like our subscription plans or eco-friendly detergents by highlighting long-term savings and environmental benefits. Strategic partnerships with local businesses and campuses will also serve as a sales channel, enabling bulk service deals and fostering a referral network.

Pricing Strategy: Otters Laundromat employs a competitive pricing strategy balanced with premium service offerings. Our self-service rates will be competitive within the local market, with added value from our state-of-the-art, eco-friendly machines and amenities. The drop-off service and subscription plans will be priced to offer convenience and value, encouraging recurring revenue. Our eco-friendly detergents will be competitively priced, appealing to environmentally conscious consumers willing to invest in sustainable products. Seasonal promotions and loyalty discounts will also be implemented to reward regular customers and attract new ones.

Distribution Channels: Our primary distribution channel is our strategically located Laundromat facility, accessible 24/7 to cater to our customers' varying schedules. The introduction of a mobile app and online booking system will open up a new distribution channel, allowing customers to access our services digitally, schedule pickups, drop-offs, and manage their subscriptions. This digital extension aims to enhance convenience and accessibility, aligning with modern consumer expectations.

Promotion and Advertising Plans: Our promotion plan includes targeted online ads to reach our demographic segments, leveraging data analytics to ensure efficiency and effectiveness. Special introductory offers for new customers, referral bonuses for existing customers, and seasonal promotions will drive initial trials and encourage loyalty. Local radio spots, community bulletin board ads, and participation in community events will raise awareness in the broader local area. Cross-promotions with local businesses will also extend our reach.

Customer Service Policies: Customer satisfaction is paramount. Our policies focus on providing a seamless, friendly, and helpful service experience. Transparent pricing, clear communication of service features, and a no-quibble re-clean policy for any service not meeting customer expectations underline our commitment to quality. Feedback channels via our website, app, and in-store will ensure customers' voices are heard and acted upon, fostering a culture of continuous improvement and customer-centricity.

In conclusion, Otters Laundromat's marketing and sales strategy is designed to build a strong brand presence in New York, attract and retain a loyal customer base, and establish the laundromat as a leading provider of eco-friendly laundry services. Through targeted marketing efforts, strategic pricing, comprehensive distribution channels, aggressive promotion, and a focus on exceptional customer service, we aim to achieve our business objectives and drive sustainable growth.

starting a laundromat business plan

The Operations Plan for Otters Laundromat details the systematic approach to our daily operations, ensuring efficiency, quality, and customer satisfaction in the delivery of our laundry services. This plan encompasses our operational workflow, service delivery processes, quality control measures, inventory management, supply chain strategies, and facilities and equipment requirements.

Operational Workflow: Otters Laundromat operates on a 24/7 basis to accommodate the schedules of our diverse clientele, including busy professionals, college students, and families. Our daily operations are structured around three primary services: self-service washing and drying, drop-off laundry service, and the sale of eco-friendly detergents. The self-service area is equipped with user-friendly, coin-operated machines, allowing customers to manage their laundry independently. Attention is paid to maintain cleanliness and orderliness for optimal customer experience. The drop-off service is managed by our trained staff, who ensure that each customer’s laundry is washed, dried, folded, and packaged meticulously for pickup. Sales of eco-friendly detergents are handled at the front desk, where staff can also provide product information and recommendations.

Service Delivery Processes: For our drop-off service, a streamlined process is in place to manage the inflow and outflow of laundry efficiently. Upon receiving laundry from customers, items are tagged, inventoried, and sorted according to color and fabric type. Laundry is then washed using our eco-friendly detergents and settings appropriate for each load. After washing and drying, clothes are folded, packaged, and stored for customer pickup. Each step is documented in our system, enabling us to track progress and notify customers when their laundry is ready.

Quality Control Measures: Quality control is integral to our operations. We conduct regular maintenance checks on all machines to ensure they are working efficiently and effectively. Random spot checks are also performed on processed laundry to ensure washing, drying, and folding meet our high standards. Staff are trained in customer service and laundry handling techniques that emphasize garment care and satisfaction. Feedback from customers is regularly solicited and reviewed to identify areas for improvement.

Inventory Management: Inventory management focuses on maintaining optimal levels of laundry detergents, fabric softeners, and packaging materials. We employ a just-in-time (JIT) inventory system to minimize storage needs and reduce waste. Automated inventory tracking is utilized to monitor supplies and trigger reorders when levels approach pre-set thresholds. This system helps us avoid overstocking and understocking, ensuring that we always have necessary supplies on hand without excessive expenditure on storage.

Supply Chain Management: Our supply chain is streamlined to ensure consistent and timely delivery of high-quality, eco-friendly detergents and operational supplies. We have established relationships with multiple reputable suppliers to mitigate risks of stockouts and ensure competitive pricing. Regular reviews of supplier performance and negotiations ensure we maintain cost efficiency without compromising on quality.

Facilities and Equipment Needs: Otters Laundromat is equipped with industrial-grade, energy-efficient washers and dryers, which are essential to our operations. Our facility includes well-organized laundry areas, comfortable waiting lounges with Wi-Fi, and a service desk for drop-off and detergent sales. Regular investment in the maintenance and upgrade of our equipment is prioritized to keep pace with technological advancements and ensure operational efficiency. Security systems, including surveillance cameras and secure access, protect our facilities, employees, and customers' belongings.

In conclusion, our Operations Plan is designed to ensure that Otters Laundromat operates smoothly and efficiently, providing high-quality laundry services to our customers. Through meticulous attention to service delivery processes, quality control, inventory and supply chain management, and the maintenance of our facilities and equipment, we are committed to excellence in every aspect of our operations.

Our financial projections for Otters Laundromat over the next five years are designed to provide investors and stakeholders with a comprehensive view of our financial health and business trajectory. These projections, grounded in thoughtful analysis and realistic assumptions, illustrate a path of steady growth in revenue, profitability, and asset accumulation, while simultaneously managing liabilities responsibly.

Starting with our sales forecasts, we anticipate consistent growth across all our services, reflecting increased market penetration and enhanced brand recognition. Our profit and loss projections indicate an escalating net profit margin, a testament to our operational efficiency and effective cost management strategies. Specifically, we expect our revenue to grow significantly, with corresponding increases in cost of goods sold and operating expenses that are proportionately lower than revenue growth, evidencing our scale economies and operational optimizations.

The cash flow projections underscore our robust financial planning, showcasing positive cash inflows and a healthy balance of cash outflows that support business growth while maintaining sufficient liquidity. This financial stability is critical for sustaining operations and funding future expansion efforts.

Our balance sheet forecast reflects a well-structured financial position, with total assets increasing over the years, underpinned by strategic reinvestments fueled by our growing equity and prudent management of liabilities. This balance sheet growth not only strengthens our financial foundations but also positions us to seize future opportunities.

Key financial assumptions underpinning these projections include stable market conditions, moderate inflation rates affecting operational costs, and our ability to maintain competitive price points that attract and retain customers. We've also assumed continued advancements in laundry technology that enhance operational efficiencies, and stable supplier relationships that ensure consistent inventory levels at competitive prices.

Additionally, our financial considerations account for potential market fluctuations, regulatory changes affecting operational costs, strategic investments in marketing to build brand equity, and the allocation of resources towards technological innovations to improve customer service and operational efficiency.

In sum, Otters Laundromat's financial projections reflect a well-considered approach to achieving sustainable growth, profitability, and financial health over the next five years, supported by sound business strategies, operational excellence, and a commitment to quality and customer satisfaction.

Laundromat profit and loss statement

Sales forecast, profit and loss forecast, cash flow forecast.

In navigating the complexities of the laundromat industry, Otters Laundromat acknowledges the array of risks that could potentially impact our business. Our risk analysis encompasses market, operational, and financial risks, among others, and outlines the strategies and contingency plans we have developed to mitigate these risks, as well as our approach to insurance and legal considerations.

Market Risks: The primary market risks include fluctuations in demand due to economic downturns, increased competition, and changes in consumer behavior. To mitigate these risks, Otters Laundromat is committed to continuously analyzing market trends and customer feedback to adapt our services accordingly. Our diverse service offerings, including self-service facilities, drop-off services, and eco-friendly product sales, are designed to cater to a broad customer base, thereby reducing our dependency on a single market segment. Furthermore, our marketing strategy is built on a strong online presence and community engagement, ensuring brand visibility and loyalty even amidst changing market dynamics.

Operational Risks: Operational risks stem from potential disruptions in service due to equipment malfunction, supply chain issues, or unforeseen events such as natural disasters. To address these concerns, we conduct regular maintenance of our laundry equipment and have established relationships with multiple suppliers to ensure the continuous availability of detergents and other necessary materials. Additionally, we've developed a comprehensive emergency plan, including backup power sources and an alternative operational site to maintain service continuity in the event of significant disruptions. Training staff in emergency response and maintaining clear communication channels further enhances our preparedness.

Financial Risks: Financial risks include currency fluctuation risks, increased operational costs, and unexpected capital needs. Otters Laundromat's approach to mitigating financial risks involves maintaining a prudent financial management strategy, with careful budgeting, regular financial reviews, and the establishment of a reserve fund to manage unexpected expenses. Our pricing strategy is also designed to provide flexibility, allowing us to adjust service prices in response to significant shifts in operational costs or market conditions. Regularly monitoring economic indicators enables us to anticipate and react to potential financial challenges proactively.

Insurance and Legal Considerations: To safeguard against liability risks, property damages, and other unforeseen events, Otters Laundromat has secured comprehensive insurance coverage, including general liability, property insurance, and business interruption insurance. We also ensure that our operations comply with all relevant local, state, and federal regulations, particularly those related to health, safety, and environmental standards. Retaining a legal advisor ensures that we stay informed about legal and regulatory changes affecting our business and assists in navigating legal matters, contract negotiations, and intellectual property protection.

Contingency Plans: Our contingency plans are designed to address various unforeseen circumstances, ensuring the resilience and sustainability of our operations. These plans include strategies for rapid response to equipment failures, alternative sourcing strategies for supplies, and financial contingencies for managing unexpected drops in revenues or increases in costs. Regular drills and reviews of these plans ensure that our team is well-prepared to execute them efficiently if needed.

In conclusion, while Otters Laundromat operates in an industry susceptible to various risks, our comprehensive risk analysis and mitigation strategies demonstrate our commitment to proactive planning and adaptability. By recognizing potential risks and preparing effectively, we enhance our capacity to navigate challenges, ensuring the long-term success and stability of our business.

how to create a laundromat business plan

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Laundromat & dry cleaners business plan template

Complete dry cleaners and laundromat business plan template (with financials and written example): use it with our online business plan software or download as PDF or Word.

Discover our laundromat and dry cleaners business plan template

Our laundromat business plan template gives you the structure to write a professional plan.

Not accustomed to writing business plans? Our laundromat business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a laundromat in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

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How to use this laundromat and dry cleaners business plan template

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Laundromat and dry cleaners business plan template content

This template includes a complete laundromat and dry cleaners business plan example, with a financial forecast and the following sections:

• Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
• Company: this section lays out the structure of your business, including its location, management team and legal form
• Products and services: here, you'll give an overview of the services or products offered by the company
• Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
• Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: this step lays out the company's operational organisation, including the recruitment plan
• Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statement).
• Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

7 day free trial. No credit card required. Laundromat and dry cleaners business plan template available with paid plans only.

Executive summary of the laundromat's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our dry cleaners and laundromat business plan example's executive summary is formed of the following subsections:

• Business overview: in this subsection, we outline who the laundromat founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
• Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the laundromat's owners and explain which age group or demographics (students, office workers etc.) they aim to target
• Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the laundromat over the first 3 years of operation
• Our ask: in this subsection, we outline the amount of financing required to start the laundromat and how it's going to be funded (the founders are seeking a bank loan to start their laundromat)

Company overview included in our laundromat business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our laundromat business plan template's company section is formed of the following subsections:

• Structure & Ownership: in this subsection, we outline who the laundromat shareholders are and what legal form they've chosen for the business
• Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
• Management Team: in this subsection, we give an overview of the background of each of the laundromat's founders and explain how they met and why they decided to start a company together

Products and services offered by the laundromat and dry cleaners

In this section, you'll present a list of the services offered by your laundromat (washing, drying etc.) and dry cleaning business.

In our laundromat business plan template products and services section, we cover:

• Dry cleaning services: a selection of services including dry cleaning, ironing, laundry, stain removal and washing sensitive materials
• Self-service laundry: using either an eco-friendly detergent or otherwise when washing clothes

Market analysis for the opening of the laundromat and dry cleaners

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our laundromat business plan example's market analysis section is formed of the following subsections:

• Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
• Target market: in this subsection, our founders explain who their ideal customers are (students, office workers etc.) and why they chose to target them
• Competition: in this subsection, we take a look at the direct (laundromats and dry cleaners nearby) and indirect (other ways of washing and drying clothes) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of new laundromat and dry cleaning business
• Regulation: in this subsection, we give an overview of the main regulation applicable to our dry cleaning and laundromat business

7 day free trial. No credit card required. Laundromat and dry cleaning business plan template available with paid plans only.

Setting the strategy for our dry cleaning business

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our laundromat business plan template strategy section is formed of the following subsections:

• Pricing: in this subsection, we explain how we set the prices of our main categories of services (dry cleaning, self-service laundry) and the rationale behind our choice
• Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our target market
• Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
• Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our laundromat and outline how we intend to mitigate them

Operations section of the dry cleaners and laundromat business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our laundromat business plan example's operations section is formed of the following subsections:

• Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of our dry cleaner and laundromat's staff member
• Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
• Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them

Financial plan included in our dry cleaner and laundromat business plan template

This section presents the expected financial performance of the laundromat and dry cleaning business over the next 3 years.

Our laundromat and dry cleaners business plan example's financial plan is formed of the following subsections:

• Start-up funding: in this subsection, we list the cost of each item required to launch the dry cleaning business
• Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the laundromat's financial forecast
• Sales forecast: in this subsection, we detail the expected revenues and growth rate for our laundromat and dry cleaning business in the coming years
• Cost structure: in this subsection, we list all the expenses required for our laundromat and dry cleaning business to operate smoothly
• Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our laundromat and dry cleaner over the next 3 years
• Projected cash flow statement: in this subsection, we analyse the expected cash generation of the laundromat and dry cleaning business
• Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet

Appendices of the dry cleaning and laundromat business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our laundromat and dry cleaners business plan template's appendices include:

• A Maturity profile chart showing the principal repayments of their loans over the next 3 years
• A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations

Laundromat and dry cleaner business plan template sample

Executive summary, business overview.

Lav'Eco will be a self-service laundromat, located in the heart of Caen, close to the main University.

We will provide both washing machines and dryers.

Our machines will be controlled by an electronic system allowing customers to use them without any assistance.

We will also offer: laundry services, dry cleaning, ironing and leather cleaning.

Our laundromat will use only eco-friendly and biodegradable products, to respect the environment whilst also committing to a more traditional method of washing.

Our launderette will be transparent about the brands and products that are used to clean the clothes.

Lav'Eco will be a limited company managed by Marianne D. and Alexandre C. with a share capital of €10,000. The two managers have complementary experience.

Marianne D. worked as a dry cleaner for 8 years for a company in the Caen region before deciding to set up her own business.

Alexandre C. was the manager of a supermarket for 10 years before retraining and setting up his business with Marianne.

The two managers met whilst hiking and have known each other for over a decade.

Market Overview

French Market

The French and their use of washing machines

According to INSEE, 96.2% of households owned a washing machine in 2017. 81.9% of 16-24 year-olds had a washing machine at home compared to 96.9% of 40-59 year-olds.

According to a report by Les Pieds Dans la Toile, the French wash an average of 165 clothes per year and use 60 litres of water for each wash.

The French take water scarcity seriously and look to reduce consumption where possible. 

CBNews indicates that the French are adept at "consuming better" at all levels - 79% of households mention that they are looking for better practices to reduce unnecessary water consumption.

Laundromats and dry cleaners in France

Washing clothes involves the use of personal equipment as well as a regular or occasional visit to a launderette or dry cleaner.

This visit is justified for various reasons: not enough space or financial means to buy a washing machine, the need to dry clean certain clothes, tough stains or too much household laundry to wash at home, etc.

The overall market is divided into two categories:

• Dry cleaners that offer dry cleaning, wrinkle removal, dyeing, stain removal, degreasing or even garment repair in some cases
• Self-service launderettes who provide access to washing machines and dryers

INSEE estimated that the laundry and dry cleaners market had a combined turnover of €711 million in 2016.

Local Market

According to INSEE, the city of Caen had a total of 105,403 inhabitants in 2016.

There were 15 laundries and 17 dry cleaners spread throughout the city of Caen and in different districts, equivalent to a ratio of one laundry for every 3,293 inhabitants.

Among these inhabitants, 29,308 students were counted by UNICAEN. Students are the main target of the launderette market, as they are usually in Caen during term times.

Students do not necessarily have enough space or means to invest in a washing machine. Furthermore, renting an unfurnished apartment may mean that the washing machine is often not included.

They then have to go to the nearest laundromat to do their laundry or wash their clothes during weekends if they return home.

According to the Journal du Net, figures for 2016 show that the city had a total of 6,931 businesses.

Office workers and public bodies often use the services of dry cleaners, especially for suits and costumes, representing an opportunity in the local market.

The main employers of administrative staff in Caen include the Prefecture, the CAF du Calvados, Véolia, the Town Hall and the General Council.

Several company concierge services are also present in Caen. These services often offer dry cleaning services that they subcontract to local companies, and can thus enable dry cleaners like ours to expand their customer base beyond their catchment area.

Financial Highlights

We expect to be profitable from our second year of operation with sales of €130,075 and an EBITDA of €5,780 (with a 4.44% margin) for year 2.

We expect to be able to continue to grow our business to reach €137,920 in sales and €11,177 in EBITDA (with a 8.100% margin) by year 3.

We expect positive cash flow generation over the entire plan despite the loss-making situation in year 1. The cash flow generated by the company will be sufficient to cover loan repayments while maintaining sufficient headroom to deal with unforeseen events.

The opening of our laundromat will require an investment of €55,000.

The partners have planned to contribute €35,000 (63% of the total), with a share capital contribution of €10,000 and a director loan of €25,000.

We would like to obtain a loan of €20,000 to finance the remaining amount.

500,000+ entrepreneurs have already used The Business Plan Shop

Easy to get started with and well-guided throughout. Lots of business plan templates to help you and writing is easy because there are explanations at each step of the process.

Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

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Laundromat Dry Cleaners Business Plan Template FAQ

A laundromat business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

• A written part that presents, in detail, your laundromat business, the team, your strategy, and your medium-term objectives.
• A financial forecast that highlights the expected profitability of the laundromat and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a laundromat or dry cleaning business, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your laundromat or dry cleaning company.

Writing a laundromat or dry cleaner business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

• You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
• You may encounter writer's block (especially if it's the first time you're writing a business plan for your laundromat)
• You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
• You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
• Any updates to your dry cleaning business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and laundromat and dry cleaning business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

The budget to start and run a laundromat and dry cleaner will depend on the exact concept and location.

A small local laundromat offering simple washing facilities requires a limited investment. A bigger place, offering eco-friendly detergents, a possible social area and a selection of other services including dry cleaning and tough stain removal will require a larger upfront investment and more staff to operate.

As an example, in our laundromat business plan template the total initial funding requirement amounted to €55,000 (c. $59,000 or £47,400), with the founders contributing €35,000 (c. $37,500 or £30,400).

In order to assess the exact budget for your laundromat idea, you need to do a financial forecast using a financial projection tool such as the one we offer .

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

• Access to one of the best business plan software on the market
• Access to our laundromat and dry cleaners business plan template which contains a complete example of a written business plan and financial forecast to start the business
• Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
• Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

• You can only create one business plan
• The financials of the first year are visible, but data for other years are hidden
• You can export your plan in PDF but not in Word or CSV
• No access to our business plan templates

You can create your account and start your free trial here .

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

Other business plan templates and resources to discover

Starting A Laundry Business Plan (PDF)

Setting up a laundry services business is a very profitable venture. Most people work long hours and do not have time to do certain chores such as laundry thus, setting up this kind of business is lucrative. As the middle class grows together with their disposable income, the demand for dry cleaning services and laundry services will continue increasing in the coming years. As many countries continue to develop with the urban population increasing, the demand for convenient services such as dry cleaners and laundromats will continue to rise. Nowadays, both spouses work and there are a few stay at homes parents and many people pay someone to do their home chores such as laundry or make use of laundromats. This article will outline how to set up a laundry services business as well as the laundry services business plan – PDF, Word and Excel.

If you want to set up a successful laundry business there are some important factors you need to consider. First you need to decide on the type of laundry services you need to offer, your target market and your location. The type of laundromat you set up will be based on the amount of capital you are willing to invest in the business.  It is also crucial to research the market as well as the industry before you set up your business and have a good business plan for laundry services.

Location & Premises

The location and premises of your laundry business is essential because the success or failure of your business depends on it. Therefore, when choosing a location for your laundry services business consider where your target market is, the amount of road and foot traffic, as well as how accessible your facilities will be. Consider setting up your laundry services at a popular shopping centre, a mall, or somewhere close to your target market. It is also important to consider how the surrounding area will affect your business. You do not want to set up your business in a saturated place where there are a lot of similar services. Also consider the size of your premises and make sure that they are large enough for your machines, dryers and can accommodate your customers without them crowding. Parking space is also essential when considering your premises. Your customers should not have hard time when it comes to parking space if they are to come to your laundromat. Your laundromat business plan should include the costs of purchasing or leasing the premises.

Permits/Licenses, Insurance & Business Bank Account

Permits or licenses.

Normally, a laundry business must have an operating or shop license. This is usually given by your respective local municipal authorities. In some cases this might not be necessary, especially if you are operating say, from your home. Business or company registration is necessary, especially if you want to be taken seriously. Proper registration will also make it easier to get bigger clients and to source funding if need be.

Insurance & Business Bank Account

Under normal circumstances you will be dealing with machinery. This implies that anything can go wrong any time. To prepare yourself for such scenarios you must insure your laundry business. After all, you will be dealing with people’s clothes. Insurance helps you to not bleed financially if unfortunate incidents occur. Open a business bank account to take note of, trace, and generally manage your laundry business finances. You would not want to be personally liable when things go south.

Machinery & Equipment For Laundry Services Business

For any business to run successfully it needs the right machinery & equipment. It is important to invest in quality washing machines, and dryers for example. If you are the kind of laundry service company that will travel to pick up and drop off laundry you will need to purchase a vehicle as well. Ensure that your business plan has a list of all the machines, equipment, detergents needed by your laundromat business. The kind of services you choose to provide will determine the kind of equipment and detergents you will need. The costs of purchasing the machines & equipment should be included in your laundry business plan.

Products And Services

You should have a clear picture of the kind of products and services you plan on offering. These products and services will be depend on your target market. Some of the popular services offered by other laundry service companies include washing,  drying, and dry cleaning of regular clothes , beddings, blankets, carpets and curtains to name a few. There are other laundromats that have complimentary services such as shoe repairs in addition to their laundry services plus there are others that also offer garment mending. It may be profitable to offer other complimentary services in addition to the regular laundry services. However, make sure that your services are profitable and are required by your target market. You can pick up and deliver laundry, provide a self-service laundromat, or offer dry cleaning services. Whatever services you decide to provide, your laundry services business plan should clearly outline them.

Competitive Analysis

Do market research to figure out where the market gaps are. This is because it would be ideal to find a location that is underserved or not served at all. If your intended target market has other laundry businesses close by then study them. The quest is to find out how you can differentiate your laundry business. Differentiators start off with choice of location, types of services, prices, and add-ons, amongst others. Learn from the competitor laundry businesses and capitalize on their shortcomings.

Staff & Management

Your staff members have a direct effect on how successful your laundromat business will be. As such, it is important to hire people that are experienced in this kind of business and who also love doing their jobs. You will need to hire cleaners, laundry attendants, and finance & operations staff who will assist you in running your business. The number of people you hire will depend on the size of your operations as well as the services you intend on offering. Make sure that your workers know how to safely use detergents, cleaning chemicals, laundry machinery and handle delicate materials. Laundry equipment and cleaning chemicals can be dangerous thus it is important to hire experienced staff.

It is important to set up procedures and processes to make your operations efficient and simple. Ensure that your laundry attendants know how different fabrics are treated, washed, and dried. Handling people’s clothes and other belongings needs special care if you want to run a successful laundry services business. Also adhering to industry safety regulations is crucial if you want your  business to be successful. Your laundromat business plan should have a clear description on who you will hire, your operational procedures as well as the salaries and  operational costs of your business.

Some of the day to day activities of a laundry services business include;

• Washing and drying of clothes using washing machines, dryers and handwashing
• Serving customers, taking and delivering orders,
• Advertising and marketing
• Cleaning the facilities

The market for laundry services is very large. With an increasing population and more people entering the workforce very few people have time to do their laundry. Students, working parents and other professionals have very busy lifestyles with limited time on their hands. As such, the demand for laundry services is very high. The demand for laundry services in institutions such as prisons, schools, universities, and hospitals is high. Many of these organisations would rather outsource their laundry needs than buy expensive washing machines and dryers. Not everyone can afford a washing machine so setting up a laundromat close to apartments or flats to serve individuals can also be profitable.

Given the increase in the number of working professionals, the need for laundry services is likely going to go up in the coming years thus, setting up a laundry services business is profitable. Before you venture in any kind of business developing a business plan is essential. That way you can determine whether your business idea is feasible or not. With a a good laundry business plan, you can outline the risks associated with your business, ways to minimise them, your operational and financial plan.

Keys To Profitability

Strive to score regular and bulk clients.

The laundry business is a game of numbers. The more clothing items you push, the more the revenue. The best way to easily achieve that is by getting regular and bulk clients. These are clients who normally need laundry done almost daily and in large quantities. Examples of such clients are health facilities, academic facilities, or hospitality facilities. Common examples of such are hospitals, schools, and hotels. Retainer arrangements with them would be great.

Provide Unbeatable Convenience

There are many ways you can do this. A good example is to offer cheap (or even free) pick-up and deliveries. The driving element in people wanting to get their laundry done is convenience. Often time clients have to walk in and drop their laundry. Then they come back later to get their clothes. Most people honestly do not enjoy or have time for that. You can step in to offer convenience by offering to do pick-ups and deliveries later on. You can charge a small almost negligible fee or you can offer these as free services. This is a good example of how you can score more clients. Ensuring the shortest possible turnaround is another way to provide convenience. This also means you must even strive to have a service where clients walk-in and wait for their clothes.

Quality Services Are The Master Key

People expect their clothes to be properly cleaned or washed. A sure way of retaining your customers is by making sure you produce quality every time. Your laundry business must be synonymous with guaranteed quality. Customers might not even be bothered if you are pricey. So long you insist on and ensure consistent quality, customer experiences will be top notch. Not only does that build customer loyalty but it generates word of mouth marketing. A quality-oriented laundry business promotes customer loyalty and drives customer acquisitions.

The laundry business wields vast business prospects in many areas around the world. There are still many places where laundry businesses are non-existent or sparsely available. Those are good indicators of why you should start the laundry business.

Pre-Written Laundry Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the laundry services business, we encourage you to purchase our well-researched and comprehensive laundry services business plan. We introduced the business plans after discovering that many were venturing into the laundry business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global laundry business plan will make it easier for you to launch and run your laundry services business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a laundry business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the laundry business.

Uses of the Laundry Business Plan (PDF, Word And Excel)

The laundry business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your laundry business
• As a laundry business proposal
• Assessing profitability of the laundry business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Laundry Services Business Plan (PDF, Word And Excel)

The business plan for laundry includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the laundry business fail, so that you can avoid their mistakes
• Ways to raise capital to start your laundry business

The laundry services business plan package consists of 4 files

• Laundry Business Plan – PDF file (Comprehensive Version – 81 Pages)
• Laundry Business Plan – Editable Word File (Comprehensive Version – 81 Pages)
• Laundry Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
• Laundry Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Laundry Services Business Plan (PDF)

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I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

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StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

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Get the Laundry Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your laundry services business! Check out our collection of business plans  , and more business ideas .

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Laundromat Business Plan Template [Updated 2024]

Laundromat Business Plan

If you want to start a new laundromat or expand your current laundry business, you need a business plan.

The following laundromat business plan template gives you the key elements to include in a solid laundromat business plan for a startup or to grow your existing laundry business. In addition to this template, conducting market research on the laundromat industry will help you better understand the business, complete your customer analysis and help you craft your mission statement, marketing plan and strong financial projections.

You can download our Laundromat Business Plan Template (including a full, customizable financial model) to your computer here.

Laundromat Business Plan Example

The sample laundry business plan below provides an outline of the key sections to include in your plan.

I. Executive Summary

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a local laundromat that caters to individuals and businesses in [location]. It features 50 top-of-the-line washing and drying machines, so it can accommodate a large number of customers at a time.

In addition to do-it-yourself laundry services, [Company Name] also offers drop-off services where we will wash, dry and fold your laundry for you.

[Company Name] will be open 24 hours a day and offer complimentary wi-fi, coffee, televisions and vending machines.

The laundromat will also have an attendant on duty to help with any laundry issues.

Products Served

The following are the services that [Company Name] will be able to provide to its clients:

• DIY, coin-operated wash and dry
• Drop-off wash, dry and fold
• Laundry delivery and pick-up

Customer Focus

[Company Name] will primarily serve the residents who live within the city. The demographics of these target customers are as follows:

• 310,431 residents
• 96,025 workers
• Average income of $52,000
• 42.6% married
• 39% in Mgt./Professional occupations
• Median age: 35 years

Management Team

[Company Name] is headed by its founder, [Founder’s Name] who is a business consultant. She graduated from [University] with a degree in Business Administration. Her experience with small businesses ensures that she is able to handle the laundromat successfully and her local connections help her build a solid client base.

Her partner is an experienced operations director who will help manage [Company Name].

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

• [Company Name] will fill a specific market niche in the growing community we are entering.
• In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
• Laundromat businesses are a proven, successful business in the United States.
• The management team has a track record of success in service-related businesses.

Financial Highlights

[Company Name] is seeking a total funding of $250,000 of debt capital to open its laundromat business. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Laundromat design/build: $90,000
• Working capital: $160,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name] is a local laundromat that caters to individuals and businesses in [location]. It features 50 top-of-the-line washing machines and dryers, so it can accommodate a large number of customers at a time.

In addition to self service laundromat services, [Company Name] also offers drop-off services where we will wash, dry and fold your laundry for you.

[Company Name]’s History

In [year], [Company Name] was founded by business consultant [Founder’s Name]. After years of spending her days off doing laundry and not having enough quality time with her family, she decided to start a business that would address her needs. She later found out that other working moms without helpers are struggling with juggling their time with work and chores. Having a laundromat handle loads of laundry for a reasonable cost is a huge help not just to busy moms, but also to college students and young professionals.

[Company Name]’s Products/Services

• Drop-off wash, dry and fold service
• Laundry pickup and delivery services

III. Industry Analysis

The laundromat industry has grown over the past five years. Rentals represent a core target market for the industry, and many consumers have opted to rent apartments rather than purchase homes over the past five years. Due to a combination of urban population growth, increased multifamily housing construction and rising urbanization, rental vacancy rates are anticipated to decline at an annualized rate of 0.8%. Low rental vacancy rates lead to an increase in industry demand. Consumers who rent residential homes or purchase homes are more likely to use an existing washer and dryer or purchase their own, rather than go to a laundromat.

The laundry industry is highly competitive because there is little differentiation between laundry businesses in terms of quality of service and price. As a result, industry operator success is largely dependent on location. Establishments operating in regions with high consumer volume can benefit from decreased competition. In turn, laundromat businesses predominantly operate in populous urban areas throughout the country.

Over the next five years, industry revenue is expected to continue to increase as more consumers rent vs. buy homes. Additionally, rising disposable income and falling unemployment will spur rising demand for industry services. Colleges and universities that offer coin- and card-operated washers and dryers for students are another prominent market for the laundry industry. Rising disposable incomes will make college education more affordable, causing an increase in the number of college students.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents within [location] and the immediately surrounding areas.

Customer Segmentation

Our target customers can be segmented into three main groups:

• Working moms: [Location] currently has a growing population of working moms who need more time with their family and can afford the cost of laundromats.
• Young professionals: These are individuals who are residing on their own and are working full-time jobs with the disposable income to pay for laundromat services.
• Hotels, restaurants, and other businesses: These are local establishments that use a variety of linens in their daily operations and thus need a reliable commercial laundry service provider that can deliver their needs on time and do it efficiently.

V. Competitive Analysis

Direct & indirect competitors.

Cascade Laundromat Cascade Laundromat provides coin operated machines, as well as wash and fold service, laundry service, and free drying with wash. The facility houses 66 washers and dryers, with large capacity machines (60 lb washers and 45 lb dryers). Amenities include: Free Parking, Free Wi-Fi, Flat Panel TVs, Folding Stations and laundry attendant.

All American Laundry Business All American Laundry Business offers coin-operated laundry services. Its services include: Coin-operated washers & dryers, dry cleaning and wash and fold services. Their main clientele includes multifamily housing, colleges and universities, and hotels. They have three locations in the area.

Super Laundromat Super Laundromat’s amenities include plenty of seating; snack, drink, and game machines, as well as lotto machines. Super Laundromat offers large capacity washers – including 80, 100, and 125 lb capacity machines – and free drying. In addition, it provides Wash & Fold service, and professional dry cleaning. It maintains an ample supply of laundry carts and tables, and stocks a large selection of laundry soaps, bags, softeners, etc.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Location: [Company Name]’s business is surrounded by apartments and condominiums and near the center of the city where many local businesses are located.
• Convenient Offerings: [Company Name] will be the only laundry business in [location] that offers drop-off and pick-up laundry services
• Management: [Founder’s Name] has been extremely successful working as a business consultant and will be able to use her previous experience to provide the best sales and customer service experience. Her qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
• Relationships: [Founder’s Name] knows many of the local leaders and business owners within [location]. With her [x] years of experience and good relationships with business leaders in the area, she will be able to develop an initial client base.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the Company’s unique value proposition:

• Our unique service offering that are not offered elsewhere, will give us advantage over the competition
• Well-trained staff that prioritizes customer satisfaction
• Service built on long-term relationships
• High quality, well-maintained laundry equipment
• Thorough knowledge of the industry

Promotions Strategy

[The Company’s] promotions strategy to reach these individuals includes:

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets.

Community Events/Organizations [Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, or sporting events.

Commuter Advertising We will drive attention to [Company name] by hiring workers to hand out flyers alongside [route or highway]. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of working individuals with disposable income of our opening.

Loyalty Program [Company name] will create a client loyalty program that rewards customers for repeat business.

Direct Mail [Company Name] will blanket businesses and homes within the city with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to use our services.

Online Marketing Online Marketing [Company Name] will maintain social media accounts and publish updates on on-going promotions and discounts. Additionally, it will use highly-focused, specific keywords to draw traffic to its website through search engine optimization, where potential customers will find a content-rich site that presents [Company Name] as the trustworthy, well-qualified laundry business in [location].

VII. Operations Plan

Functional roles.

[Founder] will initially manage the business and eventually employ an assistant manager to oversee the day-to-day business operations.

In addition, the Company intends to hire [x] admin staff, [x] washing staff, [x] delivery personnel and [x] maintenance staff.

In order to execute on [Company Name]’s business model, the Company’s employees include the following roles:

Service Functions

• Assistant Manager
• Laundry staff
• Delivery personnel
• Maintenance personnel

Administrative Functions

• General & administrative functions including marketing, bookkeeping, etc.
• Delivery scheduling

[Company name]’s long term goal is to become the most reliable and affordable laundry service provider in [location]. It seeks to be the standard by which other providers are judged.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII. Management Team

Management team members.

[Company Name] is headed by its founder, [Founder’s Name] who is a business consultant. She graduated from [University] with a degree in Business Administration. Her experience with small businesses ensures that she is able to handle the laundry business successfully and her local connections help her build a solid client base.

Hiring Plan

[Founder] will serve as the Manager of [Company Name]. In order to launch, it needs to hire the following personnel:

• Assistant Manager: 1 full-time employee to manage the day-to-day business operations
• Laundry staff: 3 full-time employees who will divide the 24-hr shifts
• Delivery personnel: 2 full-time employees to handle all pick-ups and deliveries

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from laundry services.

The lease of the business space, maintenance of the machines, supplies and operating expenses are the key cost drivers of [Company Name]. The major cost drivers for the company’s operation will consist of:

• Laundry supplies
• Lease on business location

Ongoing marketing expenditures are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

Key assumptions & financial statements.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

In addition to the free sample laundromat business plan above, you can also click here to get our laundromat business plan sample pdf .

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Dry cleaning home delivery business plan.

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Before you start your own dry cleaning business, it’s a good idea to write a business plan. But where do you start? First, check out a sample business plan for a laundromat or dry cleaning service.

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LAUNDRY BUSINESS PLAN

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