international marketing presentation

Unit 1�International Marketing

Table of Content

Introduction

• Scope of international marketing,
• International marketing Vs. domestic marketing
• Principles of international marketing
• Customers value and the value equation
• Competitive or differential advantage
• Management orientation,

MNCs and TNCs

• Benefits of international marketing.
• International marketing refers to the business activities designed to plan, price, promote, and direct the flow of company goods and services to consumer or user in more than one country for profit.
• It is the human activity directed at satisfying consumer needs and wants through an exchange process across national boundaries. 
•  The marketing processes and concepts are universally accepted when marketing in a domestic or foreign country.

Scope of International Marketing

• The scope of international marketing is to have the borderless world like the multinational companies. For example: Uniliver, coca cola, Pepsi, Gillette etc.

However they should customize their marketing mix as per the market/ place.

Domestic Marketing

• The marketing strategies that are employed to attract and influence customers within the political boundaries of a country are known as Domestic marketing. When a company caters only to local markets, even though it may be competing against foreign companies operating within the country, it is said to be involved in domestic marketing. The focus of companies is on the local customer and market only and no thought is given to overseas markets. All the product and services are produced keeping in mind local customers only.

Domestic Marketing Vs. International Marketing� Similarities

• Both in domestic marketing and international marketing success depend upon satisfying the basic requirements of consumers. This necessarily involves finding out what the buyers want and meeting their needs accordingly•
• It is necessary to build goodwill both in the domestic market and international market. If a firm is able to develop goodwill of consumers or customers, its tasks will be simpler than the one, which has not been able to do so.
• Research and development for product development and modification is necessary both for international marketing and domestic marketing. 

Domestic Marketing Vs. International Marketing� Differences

• Production, Promotion Distribution and Sale: The production, promotion, distribution and sales of domestic marketing is local market where as it is global market in international marketing.
• Risk: Domestic marketing is less risky and easier to conduct whereas international marketing is more risky and more complex.
• Financial Resources: Domestic marketing requires lesser financial resources whereas international marketing requires huge financial resources.
• Markets: Domestic marketing deals with only a single market whereas international marketing deals with different countries and markets.
• Laws and Regulations: Domestic marketing deals with laws and regulations of one country whereas international marketing is more challenging and requires more commitment from the company because of uncertain and difference in laws and regulations in the global market.
• Political relations –  Domestic marketing has nothing to do with political relations whereas international marketing leads to improvement in political relations between countries and also increased level of cooperation as a result.
• Barriers –  In domestic marketing there are no barriers but in international marketing there are many barriers such as cross cultural differences, language, currency, traditions and customs.
• Sharing of technology –  Domestic marketing is limited in the use of technology whereas international marketing allows use and sharing of latest technologies.
• Consumers: Domestic marketing deals with one set of consumers whereas international marketing deals with different types of consumers with different tastes.
• Scope: The scope of domestic marketing is limited i.e. within the nation. On the other end, international marketing has endless opportunities and scope.
• Benefits –  As is obvious, the benefits in domestic marketing are less than in international marketing. Furthermore, there is an added incentive of foreign currency that is important from the point of view of the home country as well.
• Different Monetary Systems: Each country has its own monetary system and the exchange value of each country's currency is different from that of the other. The exchange rates between currencies fluctuate every day. In case of domestic marketing there is only one currency prevailing in the country.
•  Differences in the Marketing infrastructure: The availability of the marketing facilities available in different countries may vary widely. For example , an advertisement medium very effective in one market may not be available or may be under developed in another market.
• Trade Restrictions: Trade restrictions, particularly import controls are a very important problem which an international marketer faces.
• Transport Cost: In International trade, transport cost is a major marketing expense whereas in domestic trade transport cost influences only to certain extent.
• Procedures and Documentations: Each country has its own procedures and documentary requirements and traders have to comply with these regulations if they want to export or import goods from foreign countries.
• Degree of Risk: There is a greater degree of risk involved in international marketing than in domestic marketing due to: Large volume of transactions• Higher value of transaction• Longer time period• More time of transit• Longer credit period• Comparatively less knowledge• Exchange fluctuations.
• Stability in Business Environment: In domestic marketing there is relatively stable business environment. At international marketing multiple environments, many of which are likely

Benefits of International Marketing

Increase in Sales & Profit:

The marketer is able to increase his sales by leaps and bounds. This has the potential to translate into an increase in profit. When the production is more than the domestic demand, global sales for such products result in higher profit. For example, in case of automobile industry, Maruti Udyog Ltd. is in a position to dispose their excess production through markets in different countries.

Economies of Scale:

In case the marketer is also the producer, he stands to gain as he can increase the scale of operation. These results in reduction of the cost per unit produced. Many industries are operating below the installed capacity. With the existing infrastructure, higher capacity utilization is possible to meet international demands and such increased operation can result in better profits. When the scale of production is large, cost of production per unit comes down and operating capacity increases. The reduction of prices in the global market induces more demand for the product and also makes international marketing easy.

• Recognition:

The marketer gets recognition in international markets and this boosts his image and goodwill. As more and more markets are captured, popularity of product grows and the enterprise image also improves. The best example for this is Apple, Mercedes Benz, Adidas, Sony, etc.

• Helps to bring equilibrium in the price front:

International marketing results in bringing about equilibrium on the price front. International demand for onion in a few markets is met by exports from a handful of countries where there is surplus production. This process brings about saturation in demand and thereby brings down the price.

Diversification

Increase Standard of Living

MNC’s & TNC’S

Benefits of IM

Multinational Companies (MNC’s)

As defined by I.L.O. or the International Labor Organization, a M.N.C. is one, which has its operational headquarters based in one country with several other operating branches in different other countries. The country where the head quarter is located is called the home country whereas, the other countries with operational branches are called the host countries.

For Examples: Coca Cola, DHL, Ford Motor Company, etc.

Transnational Companies (TNC’s)

As defined by United Nations Commission on Transnational Corporations as ‘enterprises which own or control production or service facilities outside the country in which they are based.

For Example : GE, Toyota, Vodafone, Nestle,

Difference Between MNC’s & TNC’s

• Transnational corporations are a type of Multinational corporations.

• MNC have an international identity as belonging to a particular home country where they are headquartered. On the other hand, transnational corporations are more or less borderless in this regard as they do not consider a particular country as their base or home country.

• MNC’s have branches in other countries, whereas TNC’s have subsidiaries
• MNC have investment in other countries, but do not have coordinated product offerings in each country. It is more focused on adapting their products and service to each individual local market. A TNC, on the other hand, have invested in foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market.
• The investment level, employment level, and income level of the host country increases due to the operation of MNC's & TNC's.

2. The industries of host country get latest technology from foreign countries through MNC's & TNC's.

3. The host country's business also gets management expertise from MNC's & TNC's.

4. The domestic traders and market intermediaries of the host country gets increased business from the operation of MNC's & TNC's.

Advantages of MNCs and TNCs to Host Country

5. MNC's & TNC's break local monopolies, create competition among domestic companies and thus enhance their competitiveness.

6. Domestic industries can make use of R&D outcomes of MNC's & TNC's.

7. The host country can reduce imports and increase exports due to goods produced by MNC's & TNC's in the host country. This helps to improve balance of payment.

8. Level of industrial and economic development increases due to the growth of MNC's & TNC's in the host country.

1. MNC's & TNC's may transfer technology which has become outdated in the home country.

2. As MNC's & TNC's do not operate within the national autonomy, they may pose a threat to the economic and political sovereignty of host countries.

3. MNC's & TNC's may kill the domestic industry by monopolizing the host country's market.

4. In order to make profit, MNC's & TNC's may use natural resources of the home country indiscriminately and cause depletion of the resources.

5. A large sums of money flows to foreign countries in terms of payments towards profits, dividends and royalty.

Disadvantages of MNCs and TNCs to Host Country

1. MNC's & TNC's create opportunities for marketing the products produced in the home country throughout the world.

2. They create employment opportunities to the people of home country both at home and abroad.

3. It gives a boost to the industrial activities of home country.

4. MNC's & TNC's help to maintain favorable balance of payment of the home country in the long run.

5. Home country can also get the benefit of foreign culture brought by MNC's & TNC's

Advantages of MNCs and TNCs to Home Country

The marketer is able to increase his sales by leaps and bounds. This has the potential to translate into an increase in profit. When the production is more than the domestic demand, global sales for such products result in higher profit. For example, in case of automobile industry, Maruti Udyog Ltd. Export their excess production in different countries.

In case the marketer is also the producer, he stands to gain as he can increase the scale of operation. These results in reduction of the cost per unit produced. Many industries are operating below their installed capacity. With the existing infrastructure, higher capacity utilization is possible to meet international demands and such increased operation can result in better profits. When the scale of production is large, cost of production per unit comes down and operating capacity increases. The reduction of prices in the global market induces more demand for the product and also makes international marketing easy.

Recognition

Helps to Bring Equilibrium in the Price

Management Concepts�Comparative and Differential Advantage

Management Concepts

Management orientation refers to the behavioral attributes of the firm’s management regarding the export of their goods and services in international markets. The orientation of the company’s personnel affects the ability of a company to adapt to any foreign marketing environment. The management orientation of the company management can be classified into four different categories.

Management Concepts/ Orientations

Ethnocentric Orientation : Home country is superior.

Sees similarities in foreign countries.

Polycentric Orientation: Each host countries or foreign countries are unique.

Geocentric Orientation:

Sees similarities and differences in home country and host countries.

Regiocentric Orientation:

Sees similarities and differences in a world region; is ethnocentric or polycentric in its view of the rest the world.

Ethnocentric Orientation

The managers holding this concept believes that their own culture is as superior to others and they think that the marketing strategy which has worked in the domestic market would also work in the international markets. These company generally indulge themselves in domestic marketing or export marketing.

Generally such companies attempt to market their products in such countries where the demand is similar to domestic markets or indigenous products are acceptable to the consumers in those markets.

For example: Most handicraft exporters of Nepal which are generally from small and medium sized enterprise hardly appreciate the market difference and need for adaptation of marketing strategy.

Generally, in the initial stage of internalization, most companies adopt ethnocentric orientation, but this approach becomes difficult to sustain once a sizeable market share is achieved.

For example: Nissan’s ethnocentric orientation was quite apparent during its first years of exporting cars and trucks in United States. Designed for mid Japanese winters, the vehicles were difficult to start in many parts of the US during the cold winter months. In northern Japan many car owners would put blankets over their hoods of their cars and they aspect American would do the same.

• Guided by domestic market extension concept:
• Domestic strategies, techniques, and personnel are perceived as superior
• International customers are considered as secondary.
• International markets are regarded primarily as outlets for surplus domestic production.

Polycentric Orientation

As compared to ethnocentric orientation, this concept is highly market oriented. It is based on the beliefs that substantial differences exists among various markets.

Each market is considered unique in terms of market environment such as political, cultural, legal, economic, consumer behavior, etc. The marketing mix decisions, product development, pricing strategies, etc. involved local experts and are different for different countries.

Besides, economies of scale is hardly difficult to achieve, this assumption lays down the ground work for each subsidiary to develop its own unique business and marketing strategies in order to succeed.

For example: National City Corp a financial services operated on the polycentric basis.

• Guided by the multi domestic market concept:
• Focuses on the importance and uniqueness of each international market
• Likely to establish businesses in each target country
• Fully decentralized, minimal coordination with headquarters
• Marketing strategies are specific to each country
• Result: No economies of scale, duplicated functions, higher final product costs.

Regiocentric Orientation

Under this concept, a firm treats a region as a uniform market and adapt a similar marketing strategy within the region but not across the region. Depending upon the similar behavior of market on the basis of geographical region, a similar marketing strategy is used.

For example: McDonald’s strategy to not to serve a pork and to slaughter animal thorough the halal process is followed only in middle east or Muslim dominated country can be termed as regiocentric.

Similarly, a European company that focuses its attention on the EU or European country is regiocentric.

• Guided by the global marketing concept:
• World regions that share economic, political, and/or cultural traits are perceived as distinct markets.
• Divisions are organized based on location.
• Regional offices coordinate marketing activities.

Geocentric Orientation

The geocentric approach considers the whole world as a single homogeneous market and attempts to formulated integrated marketing strategies.

A geocentric orientation identifies similarities between various markets and formulates a uniform marketing strategy. Targeted marketing strategies aimed at market segments, rather than geographic locations.

Achieve position as low-cost manufacturer and marketer of product line. They Provides standardized product or service throughout the world.

For Example: Chinese goods for low cost, Apple, BMW, etc.

• The world is perceived as a total market with identifiable, homogenous segments
• Targeted marketing strategies aimed at market segments, rather than geographic locations
• Achieve position as low-cost manufacturer and marketer of product line
• Provides standardized product or service throughout the world

Levels of International Marketing

Competitive or Differential Advantage

An advantage that a firm has over its competitors, allowing it to generate greater sales or margins and/or retain more customers than its competition. There can be many types of competitive advantages including the firm's cost structure, product offerings, distribution network and customer support.

There are two main types of competitive advantages:

• Comparative advantage: Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competitors or to generate a larger margin on sales.
• Differential advantage: A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers.

Ultimately, a differential advantage is what companies use to "position" their products or services. Positioning defines how a given product will compete, the competitors it will compete against, and the target market for which it will compete. Positioning a product line is based on it's "competitive strengths," which are the proofs to support the differential advantage in ways that are clearly understood and valued by the customer base.

� If you position your product effectively using differential advantage, you will have the best chance of attracting loyal customers. These customers believe they can't obtain the elsewhere even if "parity" (equally beneficial substitutes) products are available. For example: Rolls Royce, iPhone,

Example: Dyson vacuums

Competitive Advantage: Performance. Dyson claims their vacuums outperform all other brands because Dyson vacuums never lose suction. Their website boasts,

"Other technology might look like Dyson technology, but it doesn't work like it." 

Differential Advantage: Broad Product Line� Example: AutoTrader.com

Competitive Advantages: Convenience and customization. AutoTrader's website says, "Our site is designed to give you more control of the buying process and make finding a vehicle easier than ever before...AutoTrader.com is the only website with more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners. We provide the largest selection of vehicles." A recent TV commercial claims,

"When you search from the largest collection, you get the car you want at the price you want."

Conceptually, the essence of Marketing Management is to build and sustain Differential Advantage through advanced Brand Management, close customer relationships and upgraded service quality standards.

Comparative Advantages Vs Differential Advantages

Types of Products

Target Customers

Principles of International Marketing

Customer Value or Value Equation

• The purpose or the task of marketing is to create the customer value i.e. the value greater than the value created by the competitors.

Customer Value = Total Benefits/ Costs(Price)

The company can increase its customers value by improving its products or service benefits, or by reducing the price or by combination of both.

• Focus is required to succeed in the task of creating customer value and build its competitive advantages. All the business enterprise whether large or small should understand this principle and apply it in order to succeed.
• For example: During early days IBM succeed and became the great company because it was more clearly focused on customers needs and wants than another other company in the emerging data processing industry.
• Dell and Compaq are successful because they are offering the customers computers at low price than their similar competitors.

Self assessment questions

• Marketing is universal principal. (True/False)
• Through marketing is universal, different marketing approaches are required for different countries. (True/ False)
• The main objective of imposing quantitative restrictions on imports is to increase the demand for homemade items. (True/False)
• The mobility of labor and capital in the international markets is smoother than in the domestic market (True/ False)
• A clear focus on its profit goals and sales maximization can give the company a distinct advantage. (True/ False)
• International Marketing and multinational marketing are very similar to each other in fact almost the same thing. (True/ False)
• As per………………………. Approach, every country has a unique business environment and therefore should be dealt with differently.
• European Union is based on ………………………………. Orientation.
• Ethnocentric companies are………………………… in their business approaches.
• The companies that sell their products in global markets without making any adaptations to their home made products are called …………………….
• Samsung electronics is a MNC with its base in…………………………
• ……………………… marketing and multinational marketing are very similar to each other, in fact the same thing.
• Polycentric
• Regio-centric
• Centralized
• International Companies
• South Korea
• International

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International marketing: The complete guide to going global

Written by by Brent Barnhart

Published on  October 31, 2022

Reading time  7 minutes

In a time when the majority of the global population uses the internet, geographic borders shouldn’t hold back your growth.

Total global e-commerce retail sales will reach $6.1 trillion in 2023 . So if you’re looking at ways to expand your revenue, you might want to consider international marketing.

However, tapping into a foreign market isn’t as easy as flipping a switch.

In this guide, we’ll explain everything you need to know about international marketing and share some global marketing strategies.

What is international marketing

• Benefits of international marketing

International marketing strategies to consider

Tips for making a global marketing push.

• Using social media for international marketing

International marketing is the process of marketing your products or services to an audience beyond your own country’s borders. Also known as global marketing, international marketing requires a lot more research and planning than domestic marketing.

What are the benefits of international marketing

The main benefit of international marketing is that it helps you reach potential customers around the world. You can use international marketing to raise global awareness of your brand or target customers in specific countries.

When you have customers in multiple countries, your revenue stream isn’t dependent solely on economic and buying trends in your home country.

Here are a few international marketing strategies to consider. Keep in mind that entering a foreign market looks totally different from business to business. 

Exporting your product directly to customers abroad allows you to enter a new market without totally transforming the way you do business. Exporting may be a good approach if you can handle the marketing and shipping costs.

Franchising

Similar to fast food or retail franchise, this concept is simple: Someone else pays for the opportunity to sell your product locally or on your behalf. You determine the franchising rules, but international franchising also requires you to create agreements that conform to laws in the foreign location.

Similar to franchising, licensing allows a business partner to sell your intellectual property or brand in exchange for a fee.

Piggybacking

Through piggybacking, you essentially allow a larger, non-competing business to sell your product as part of their inventory. Think of this almost as a form of channel sales, but it requires a lot of trust in how your products will be marketed abroad.

Joint ventures

A joint venture represents a business partnership where two companies come together to create a unique product or service. Although this requires the most risk of the options above, it also has great potential for returns (both of which are shared by the parties involved).

International marketing success requires doing your homework.

Below are three tips for any brand seriously considering an international marketing campaign.

1. Target territories with a low barrier to entry

The idea of expanding your business is equal parts exciting and daunting.

To help you hone in on where to expand, start by exploring territories that would require you to jump through fewer hoops.

Think of territories that meet the following characteristics:

• Little-to-no language barrier.  It’s much easier for a US-based company to use near-identical messages and marketing materials for English-speaking audiences in the UK or Australia (see Topshop below).
• Close proximity.  If you’re dealing with physical shipping, there’s obviously a geographic advantage of entering foreign markets that aren’t half the world away.
• Similar demographics.  Ideally, your target audience both at home and abroad should be similar. This rings true when it comes to factors like gender, age and spending power.

2. Consider the cost and resources involved with expansion

Conventional wisdom says that entering foreign markets isn’t cheap.

Here are some costs to consider:

• Legal (think: registering your business in a new location, licensing, contracts, etc.)
• Foreign taxes
• Translation services (for international social media accounts, multilingual SEO , and so on)
• New employees (either digital or in-person, including consultants and contractors)

This is why global expansion seems reserved for corporate giants and household names. The bigger your budget, the easier it is to expand.

But it really depends on your industry. It’s possible for a smaller retail business to offer international shipping or market to specific territories without creating microsites for those regions. Compare that to ecommerce giants like H&M that have a presence just about everywhere.

Some companies have an easier time entering international markets than others. Specifically, those that don’t have to worry about physical products.

Look at SaaS marketing as a prime example. Sprout Social’s Spanish site boasts similar creatives and messaging to our standard homepage.

3. Make your market research count

The importance of market research can’t be overstated when entering foreign markets.

For example, one study found that many western companies failed to expand into China due to a lack of strategic determination and patience.

In-depth research counts. Your brand should think of these five things when researching a new territory to enter:

• Economy: Are they on the brink of recession? Or have they been experiencing a recent boom?
• Demographics: Do their consumers mirror your own?
• Culture: Is the country progressive, conservative, or somewhere in-between? Are there any cultural differences that conflict with your brand’s values?
• Regulations:  Are there any legal barriers to consider for doing business?
• Costs: Will it be cheaper or more expensive to do business abroad? Would the costs be similar to doing business at home?

As a side note, don’t forget to conduct a competitive analysis before potential expansion.

Remember: Just because your direct competitors aren’t involved in a particular market doesn’t mean that market is a poor fit for your organization.

How to use social media for international marketing

Social media is a good starting point for an international marketing strategy considering the nearly 4 billion social media users around the globe.

Let’s take a look at some key considerations for social media for international marketing.

Determine if you need multiple brand accounts

While it might be tempting to create new accounts for each foreign market you want to target, managing all of those accounts takes a lot of time. That’s why it’s typically reserved for bigger brands like Levi’s.

We recommend sticking with a single, global account and expanding when demand warrants it.

For example, if you find that your primary account is being bombarded with service requests or questions from abroad, it might be time to create a supplementary social presence.

Discover opportunities to cross-post and diversify your content strategy

Entering foreign markets means new creative opportunities when it comes to your social content strategy.

For example, you might define separate marketing messages and materials depending on your audience’s location.

Brands like Netflix have dedicated Twitter accounts based on geography, some of which look starkly different from their main account.

That said, there might be instances where you’d rather cross-post and double-dip your social media content regardless of geography. Using Sprout Social’s scheduling tools , you can manage all of your social assets and schedule posts appropriately to ensure that you don’t spread yourself thin.

Craft campaigns that speak your audience’s language

Mind both your tone and language when speaking to customers abroad. Using the wrong terminology or “Americanized” spelling could be offputting for a foreign audience. For example, what people in the US call a “koozie,” Australians call a “stubby holder.” It’s the same product (and has the same insulating effects on your canned beverage), but the terminology is totally different.

Understand your audience’s culture and customs

Companies today should be culturally sensitive. Failure to do so could make your brand seem out of touch, and you could miss out on opportunities to connect with your customers.

Familiarizing yourself with your target market’s culture is crucial. Arsenal Football Club demonstrates cultural awareness by acknowledging an international holiday.

Wishing a blessed, peaceful and healthy holy month to everyone celebrating 😀 #RamadanKareem pic.twitter.com/FCgVEER9lZ — Arsenal (@Arsenal) April 23, 2020

Failure to understand cultures and customs may cause you to miss out on opportunities to connect with your customers.

Double-check regulations

Marketing that works in your country may not work as well abroad due to varying laws and regulations.

The EU’s GDPR is a shining example of how marketers have to adapt based on where they’re doing business. GDPR has prompted international marketers to rethink how they collect and use EU customer data.

Running afoul of these data privacy regulations can be costly, so review them if you’re planning to market to anyone in the EU.

Understand your costs

Factors such as cost-per-click and how much Facebook ads cost vary greatly from the United States to, say, Indonesia or India. When in doubt about these costs, consult others who’ve actually run international campaigns, or consider running a test campaign yourself.

Mind the timing of your posts

Oh, and don’t forget about time zones!

As evidenced by our research on the best times to post on social media , engagement rates are highly dependent on timing.

This is where a tool like Sprout comes in handy.

Not only does Sprout allow you to queue up your posts in advance so you always hit those optimal publishing times, but you can also automatically detect when your audience is most engaged and publish during those times.

Does international marketing make sense for your business?

Businesses rightfully want to grow their audiences ASAP.

Sometimes entering a foreign market is the perfect way to do so.

Of course, you can’t just expand your business on a whim. By conducting thorough research, you can better set yourself up for success and decide whether international marketing actually makes sense.

If you’re still on the fence, check out our complete guide on social media marketing for even more tips to help you get started.

• Social Media Content
• Social Media Strategy

31 free social media templates that will elevate your workflows

• Leveling Up

54 answers to the most common social media questions

Target audience: What it is and how to find yours

• Marketing Disciplines

[Workbook] How to design your AI social media marketing strategy

• Now on slide

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Chapter 1: Introduction to International Marketing

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs.

Marketing, R&D, manufacturing, and other activities comprise a firm’s value chain; the value equation (V =B/P) expresses the relationship between values and the marketing mix.

Global companies also maintain strategic focus while pursuing competitive advantage. The marketing mix, value chain, competitive advantage, and focus are universal in their applicability, irrespective of whether a company does business only in the home country or has a presence in many markets around the world. However, in a global industry, companies that fail to pursue global opportunities risk being pushed aside by stronger global competitors.

A firm’s global marketing strategy (GMS) can enhance its worldwide performance. The GMS addresses several issues. First is nature of the marketing program in terms of the balance between a standardization (extension) approach to the marketing mix and a localization (adaptation) approach that is responsive to country or regional differences. Second is the concentration of marketing activities in a few countries or the dispersal of such activities across many countries. Companies that engage in global marketing can also engage in coordination of marketing activities. Finally, a firm’s GMS will address the issue of global market participation.

The importance of global marketing today can be seen in the company rankings compiled by the Wall Street Journal, Fortune, Financial Times, and other publications. Whether ranked by revenues, market capitalization, or some other measure, most of the world’s major corporations are active regionally or globally. The size of global markets for individual industries or product categories helps explain why companies “go global”. Global markets for some product categories represent hundreds of billions of dollars in annual sales; other markets are much smaller. Whatever the size of the opportunity, successful industry competitors find that increasing revenues and profits means seeking markets outside the home country.

Company management can be classified in terms of its orientation toward the world: ethnocentric, polycentric, regiocentric, or geocentric. The terms reflect progressive levels of development or evolution. An ethnocentric orientation characterizes domestic and international companies; international companies pursue marketing opportunities outside the home market by extending various elements of the marketing mix. A polycentric worldview predominates at a multinational company, where the marketing mix is adapted by country managers operating autonomously. Managers at global and transnational companies are regiocentric or geocentric in their orientation and pursue both extension and adaptation strategies in global markets.

The dynamic interplay of several driving and restraining forces shapes the importance of global marketing. Driving forces include market needs and wants, technology, transportation and communication improvements, product costs, quality, world economic trends, and recognition of opportunities to develop leverage by operating globally. Restraining forces include market differences, management myopia, organizational culture, and national controls such as nontariff barriers (NTBs).

The above note was adapted from the course note from the ‘Global Marketing’ course published online by Centre for Teaching and Learning (CTL) of Universiti Teknologi Malaysia (UTM). ‘Introduction to Global Marketing’ is Copyright (c) by Dr. Inda Sukati and made available under a Attribution-Noncommercial-Share Alike 3.0 license

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Must-have International Marketing Management Templates with Examples and Samples

Samradni Pradhan

As a marketer, you're expected to have the creativity of Picasso, the research skills of Sherlock Holmes, and the organizational prowess of Marie Kondo. And when it comes to international marketing management, you aim to expand your business’s reach beyond its local market.

It involves developing and implementing effective strategies to promote products or services to customers in different countries and cultures. However, managing international marketing can be a complex process that requires a clear understanding of the target markets, consumer behavior, and regulatory requirements. To simplify this process, SlideTeam brings you content-ready and custom-made PPT Template as a starting point for your international marketing plans.

These PowerPoint Templates will provide you with a framework for creating effective marketing strategies. These actionable Slides include market analysis, which help businesses understand their target markets' demographics, buying behavior, and preferences.

Save time, streamline your processes, and create effective marketing strategies that resonate with your target markets by using these Templates.

Also, if you want to explore the ultimate guide for franchise marketing playbook templates, you can check it out  here !

Template 1: Guide for International Marketing Management PowerPoint Presentation

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FAQs on International Marketing

What are the seven elements of international marketing.

When expanding into new markets, businesses must consider seven essential aspects of international marketing:

• Culture: Because cultural norms, values, beliefs, and practices differ from one country to the next, firms must modify their marketing plans accordingly.
• Language: To effectively communicate with their target audience, businesses need to be able to speak their language.
• Geographical factors: Geographical factors play a part in international marketing since they have an impact on how products are distributed and where target audiences are located.
• Political and legal environment: Companies must abide by the rules and laws of the nations in which they conduct business.
• Economic Environment: A nation's economic situation can impact the demand for goods and services.
• Technology: Thanks to technology, it is possible for businesses to reach a larger audience, but they also need to consider the technological landscape of the target market.
• Competition: In order to create efficient marketing strategies that may make firms stand out in a crowded market, it is crucial to understand the competitive landscape of the target market.

What is the benefit of studying international marketing management?

Some benefits of studying international marketing management include the following:

• Global perspective: Gaining an international perspective on business is facilitated by studying international marketing management. Anyone who wants to work for multinational corporations or launch their own international business must have this perspective.
• Understanding cultural differences: Courses in international marketing management offer insights into the various cultures, traditions, and social norms that influence customer preferences around the world. To create marketing strategies that work in a variety of markets, it is essential to have this insight.
• Developing strategic skills: Courses in international marketing management give students a chance to develop strategic abilities such as market research, brand management, and market analysis. These abilities are helpful in any business setting, but they are crucial in international trade since businesses have distinct opportunities and obstacles.
• Increasing employability: Graduates who study international marketing management are more marketable on the job market at large. They possess a variety of abilities and knowledge that are highly sought after by multinational businesses, worldwide non-profits, and international consulting firms.

What are the types of international marketing?

Businesses can employ a variety of international marketing strategies to connect with their target demographic in other countries. Given below are considered some of the most common varieties:

• Export marketing: This branch of global marketing entails offering products and services made in one nation to clients in another through the form of exporting.
• Multi-domestic marketing: In this strategy, companies modify their marketing plans to meet the demands of several markets. To do this, it is necessary to modify the products, prices, distribution, and marketing and licensing plans to suit the unique requirements of each regional market.
• Global marketing: In this form of worldwide marketing, a uniform marketing plan that is applied to all markets is developed. The objective is to establish a powerful brand identity that is respected and recognized by consumers everywhere.
• Transnational Marketing: Global and multi-domestic marketing components are combined in transnational marketing. Businesses develop a standardized worldwide plan that they then modify to meet the particular requirements of every local market.
• Cross-cultural marketing: This strategy acknowledges and respects the target market's cultural variances. It entails developing marketing strategies that consider cultural norms, values, and beliefs.

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International Marketing: Definition, Examples, and Strategies

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Main International Marketing Takeaways:

• International marketing refers to any marketing activity that occurs across borders.
• Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment.
• Global marketing aims to satisfy the needs of global customers.
• International marketing enables the effective utilization of surplus production.
• International marketing can help create bigger and better opportunities for business expansion.
• Along with a broader customer base, global marketing also protects against potential economic downturns.
• Cultural restrictions between the home and host countries could hinder international marketing strategies .
• Other downsides of international marketing include high competition, government restrictions, and war situations.

International marketing is now a viable option for businesses, thanks to advancements in communication, transportation, and financial flow. According to the World Trade Organization , the volume of international merchandise trade increased  33 times between 1951 and 2010 .

People are now accepting brands and products that originate from other countries. And this comes with a lot of opportunities and challenges.

What is International Marketing?

International marketing , also known as global marketing , involves marketing products to people across the world. In other words, it’s any marketing activity that occurs across borders. According to the American Marketing Association , international marketing is a multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create an exchange that satisfies individual and organizational objectives.

It’s somewhat similar to export management. However, export management only involves managing the flow of goods and services from the host country to the guest country.

International marketing , on the other hand, covers production, finance, and personnel activities. It also entails several post-sales activities.

What are the Characteristics of International Marketing?

All the features of modern marketing apply to international marketing. However, the latter aims to satisfy the needs of global customers. So, it takes place across borders.

As a result, international marketing has specific characteristics, such as:

• It involves two or more countries
• Unique marketing strategies for specific countries
• It enables exchange between a company and foreign customers
• Decisions are taken with reference to the global business environment

As you may have guessed, global marketing offers attractive opportunities to companies that are successful at it. However, it also comes with several threats and challenges.

Before we consider the benefits and challenges of international marketing , let’s address an equally important question.

What are the Types of International Marketing?

International businesses looking to sell their products or service in a new country usually start with export  or licensing . Besides these options, other international marketing types include contract manufacturing , joint venture , and foreign direct investment (FID) .

Let’s delve a little deeper.

Exporting refers to the practice of shipping goods directly to a foreign country. Manufacturers looking to expand their business to other countries often consider exporting first. And that’s not surprising.

Compared to the other international marketing types on this list, exporting entails the lowest risk. It also has the least impact on the company’s human resource management.

2. Licensing

Licensing is an agreement whereby a company, known as the licensor , grants a foreign firm the right to use its intellectual property. It’s usually for a specific period, and the licensor receives royalty in return.

You’ll find several examples of licensing of intellectual property across the United States . These include patents, copyrights, manufacturing processes, and trade names.

Some top global licensors include Disney, Iconix Brand Group, and Warner Bros , to name a few.

3. Franchising

Like licensing, franchising involves a parent company granting a foreign firm the right to do business in its name. However, franchises usually have to follow stricter guidelines in running the business than licensing.

This type of international marketing is also more prevalent among service firms, such as hotels, rental services, and restaurants. On the other hand, licensing is usually restricted to manufacturing .

4. Joint Venture

A joint venture describes the combined effort of two businesses from different countries to their mutual benefit. It’s the participation of two or more companies jointly in an enterprise in which each company:

• Contributes assets
• Owns the entity to some degree
• Shares risk

Perhaps the most popular international joint venture to date is Sony-Ericsson . It’s a partnership between a Japanese electronics company, Sony , and Swedish telecom company Ericsson .

5. Foreign Direct Investment (FID)

In FID , a company places a fixed asset in a foreign country to manufacture a product abroad.

Unlike joint ventures, the foreign company wholly owns the subsidiary . As a result, it establishes either effective control or substantial influence over the decision-making process.

Examples of foreign direct investment include mergers, acquisitions, retail, services, logistics, among others.

Several companies in the United States use these international marketing methods to sell their products and services globally. Here are some examples.

What is International Marketing examples?

There’s no one-size-fits-all approach to international marketing . As such, brands usually have to adopt various global marketing strategies to appeal to their diverse audience . It includes adjusting menus, translating across multiple languages, and adapting to the social system to avoid blunders. For example, Pepsi used the slogan “Come Alive with Pepsi” in Taiwan, or so they thought. Meanwhile, it actually translates as “Pepsi brings your ancestors back from the dead.”

This post will consider five brands that are enjoying success in global marketing — AirBnB, Nike, Coca-Cola, Apple, and Spotify .

In 2008, Brian Chesky and two other friends founded Airbnb , an online marketplace for vacation rentals in San Francisco . Since then, the company has grown to over 1,500,000 listings in more than 34,000 cities worldwide.

So, what’s responsible for the meteoric growth?

Airbnb created a dedicated localization department to make its site accessible around the globe. It also uses the power of local storytelling to foster trust and a sense of community between hosts and travelers.

For example, Airbnb launched a social media campaign with the hashtag #OneLessStranger in January 2015. It encouraged locals to perform random acts of hospitality for strangers and share on social media.

The campaign was a success!

Three weeks after #OneLessStranger launched, over three million people worldwide were either creating content or talking about the campaign.

Nike has managed to increase its global presence over the years through international sponsorships . An example of such is its previous long-standing arrangement with the English soccer club, Manchester United .

Besides international sponsorships, Nike have several other strategies to make its products appealing to the global market .

For instance, the NikeID co-creation platform puts the power of design in the consumer’s hands. It’s a quick way for the brand to deliver products that address cultural differences and styles.

3. Coca-Cola

Coca-Cola is one of the biggest brands in the world and for good reasons. It’s an excellent example of a brand with a brilliant international marketing strategy .

The company gave local operations slack to adjust the soda’s taste to fit the market’s cultural preferences. Besides, advertising , promotion, distribution, and pricing are also adapted to suit specific demands.

Coca-Cola focuses on universal values, such as sharing and happiness. However, the brand also localizes campaigns using cultural references and endorsement deals with local celebrities.

Apple ‘s primary global marketing strategy is to maintain a consistent brand across cultures.

The company’s products, ads, and websites use the same clean, minimalist design in different parts of the world. Also, the visuals on the website are the same, regardless of the country or language.

In other words, the iPhone makers focus on providing a consistent brand and customer experience .

Note that the one-size-fits-all approach may not work for most brands. However, it seems to work for Apple. In fact, Interbrand chose the iPhone maker as one of the  best global brands in 2019 .

Swedish-based audio streaming and media service provider Spotify launched twelve years ago.

Today, Spotify has a total of 299 million users and 17 offices around the world. What’s more, the company made Interbrand ‘s list of the best global companies in 2019.

So, how did Spotify quickly expand from Sweden to the rest of the world? The answer lies in how it describes its content.

Rather than music genre, the streaming service gets users to focus on a habit or lifestyle that people share worldwide. For example, you could select a Workout, Sleepy, or Study music preferences.

As a result, international artists whose content falls in a specific category can quickly gain listeners from other countries.

What are the Benefits of International Marketing?

International marketing can help create bigger and better opportunities for business expansion. Not only does it offer a broader customer base, but it’s can also protect against a potential economic downturn. Global marketing also enables the effective utilization of surplus production and helps build relationships with other businesses worldwide. Besides, it also provides employment opportunities for the host country.

Here are some benefits of international marketing .

1. Market Expansion

One primary advantage of international marketing is market expansion. It’s an opportunity to extend a brand’s customer base.

Two decades ago, the idea of marketing a product or service was too expensive for small businesses to consider. But that’s no longer the case, thanks to new communication channels such as Google and Facebook .

Now, small businesses can access a more extensive customer base overseas without breaking their budget. Not only does it increase profit, but international marketing also boosts brand awareness .

2. Protects Against Economic Downturn

Unexpected economic events and catastrophes can wreak havoc on a company’s fortune.

However, revenue from selling to an overseas audience can offset possible downturns. As a result, your business will be able to weather the tough times and make up for losses suffered at home.

With only $45.5 million at the U.S. box office, The Great Wall failed to earn even one-third of its $150 million budget. However, the action movie was a mega-hit in China, where it earned $170 million.

It earned a total of $289.4 million at the international box office.

3. Effective Utilization of Surplus Production

International marketing helps manufacturers to utilize excess production effectively.

It involves shipping goods produced in surplus in one country to another. That way, foreign exchange of products between the importing and exporting countries can meet each specific needs.

In other words, surplus raw materials, goods, or services in domestic production can be shipped to foreign markets.

4. Provides Competitive Advantages

Besides increasing revenue and diversifying asset, international marketing also provides competitive advantages.

By expanding abroad, you can access new customers and visibility that your competitors might not have. This is especially true when the home market is already saturated.

Global marketing allows you to remain ahead of the competition.

5. Employment opportunities

Global marketing increases employment opportunities in a foreign country.

International marketing provides access to specialized talent that may not be available in a brand’s home country. These include marketing managers, marketing coordinators, and translators, among others.

As a result, companies usually hire workers with a unique skill set that may prove useful at home.

For instance, over  71 percent of advertisers believe that some of the best ad campaigns are being developed abroad. So, applying a similar strategy at home could convey a competitive advantage.

What are the Disadvantages of International Marketing?

Despite its benefits, global marketing comes with specific downsides. For one, cultural restrictions between the home and host country could hinder the marketing strategy. Other disadvantages of international marketing include government restrictions, high competition, potential infrastructure issues, and war in the host country.

1. Cultural Differences

The varying culture and norms across the globe could lead to various marketing challenges. These include differences in consumer needs and usage patterns as well as response to marketing mix elements.

Also, foreign countries sometimes have institutions that may call for creating an entirely new marketing strategy.

For example, Muslim culture considers dogs to be dirty creatures. That means a message that describes a dog as “man’s best friend” won’t work in Middle Eastern countries.

2. Government Restrictions

International marketing entail following various strict rules and regulations that the host country’s government imposes. These usually include high taxes, as well as duties to import and export goods.

In the end, these restrictions can impact a company’s profitability and continuity. Sometimes, companies may find it challenging to follow these foreign regulations and be forced to leave.

3. War Situations

Tensions and war-like situations among nations can severely impact international marketing.

As a result, the ability to sell products and services in other countries is subject to diplomatic relations. Trade will proceed smoothly as long as these countries remain friendly.

However, any tension in the host country could lead to huge losses. In some cases, it could lead to a complete shutdown of operations.

4. High Competition

Brands that are entering a foreign market usually have to compete with both local companies and international brands. As a result, the degree of competition in global marketing is generally high.

Final Word: How do you do International Marketing?

Admittedly, it can be challenging for small or medium-sized businesses to build a successful international marketing strategy . That’s because they usually lack the expertise or budget to launch such a campaign.

However, smaller companies can partner with other businesses in the local market to build cultural research . Another option is to hire marketing experts with knowledge of foreign markets.

Whichever option you may choose, the most crucial facet for a successful global marketing campaign is research. Not only will it inform decisions, but it’ll allow companies to maximize potentials in new markets.

Finally, it’s essential to make regular tweaks to remain competitive in the foreign market . For instance, you could review your marketing strategy every quarter.

Read More:  Marketing Objectives: How To Define, Measure, And Achieve Them

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International Marketing

Jul 12, 2014

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International Marketing. Introduction. International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company´s goods and services to consumer or users in more than one nation for a profit. Definition.

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Introduction International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company´s goods and services to consumer or users in more than one nation for a profit.

Definition The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large in more than one country.

International marketing consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society. Forms of international marketing include export–import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts. Marketing serves as a key agent of societal change and as a key instrument for the development of societal responsive business strategy.

Scope of International Marketing Exports and Imports: International trade can be a good beginning to venture into international marketing. By developing international markets for domestically produced goods and services a company can reduce the risk of operating internationally, gain adequate experience and then go on to set up manufacturing and marketing facilities abroad. Contractual Agreements: Patent licensing, turn key operations, co – production, technical and managerial know – how and licensing agreements are all a part of international marketing. Licensing includes a number of contractual agreements whereby intangible assets such as patents, trade secrets, know – how, trade marks and brand names are made available to foreign firms in return for a fee. Joint Ventures: A form of collaborative association for a considerable period is known as joint venture. A joint venture comes into existence when a foreign investor acquires interest in a local company and vice versa or when overseas and local firms jointly form a new firm. In countries where fully owned firms are not allowed to operate, joint venture is the alternative.

Cont… Wholly owned manufacturing:  A company with long term interest in a foreign market may establish fully owned manufacturing facilities. Factors like trade barriers, cost differences, government policies etc. encourage the setting up of production facilities in foreign markets. Manufacturing abroad provides the firm with total control over quality and production. Contract manufacturing: When a firm enters into a contract with other firm in foreign country to manufacture assembles the products and retains product marketing with itself, it is known as contract manufacturing. Contract manufacturing has important advantages such as low risk, low cost and easy exit. Management contracting: Under a management contract the supplier brings a package of skills that will provide an integrated service to the client without incurring the risk and benefit of ownership.

Cont… Third country location: When there is no commercial transactions between two countries due to various reasons, firm which wants to enter into the market of another nation, will have to operate from a third country base. For instance, Taiwan’s entry into china through bases in Hong Kong. Mergers and Acquisitions: Mergers and Acquisitions provide access to markets, distribution network, new technology and patent rights. It also reduces the level of competition for firms which either merge or acquires. Strategic alliances:  A firm is able to improve the long term competitive advantage by forming a strategic alliance with its competitors. The objective of a strategic alliance is to leverage critical capabilities, increase the flow of innovation and increase flexibility in responding to market and technological changes. Strategic alliance differs according to purpose and structure.

The International Marketing Task Foreign Environment (Uncontrollables) 7 1. Competition 7. Structure of Distribution Domestic environment (Uncontrollables) Environmental uncontrollables country market A (Controllables) 1. Competition Price Product 2. Technology Target Market 5. Political- Legal Environmental uncontrollables country market B 6. Geography and Infrastructure 2 .Technology Promotion Place 4. Culture Environmental uncontrollables country market C 3. Economy 5. Political- Legal 3. Economy 4. Culture

Why Firms go International Proactive Stimuli • Profit advantage • Unique products • Technological advantages • Exclusive information • Economies of scale • Market size Reactive Stimuli • Competitive pressures • Overproduction • Stable or declining domestic sales • Excess capacity • Saturated domestic markets • Proximity to customers and ports

Reasons for marketing abroad s • Economies of scale and scope • Existence of lucrative markets in foreign countries • Saturated markets in the home country • High R&D costs • International opportunities • Less competition • New trade agreements • …

Differences between domestic and international marketing

Differences between domestic and international marketing (continued)

Opportunities and Challengesin International Marketing • To handle newly emerging forces and dangers of unforeseen influences from abroad, firms need to: • Be prepared and develop active responses. • Envision new strategies. • Develop new plans. • Change the way of doing business.

Cont… • The growth of global business activities offers increased opportunities. • Knowledge transfer around the globe helps an international firm to build and strengthen its competitive position. • International opportunities require an awareness of global developments, an understanding of their meaning, and a development of capabilities to adjust to change.

Benefits of International Marketing Coca Cola in India

Disney International

The Nestlé Way • Nestlé sells more than 8,500 products produced in 489 factories in 193 countries • Nestlé is the world’s biggest marketer of infant formula, powdered milk, instant coffee, chocolate, soups, and mineral water • The “Nestlé way” to dominate markets is summarized in four points: • think and plan long term • decentralize • stick to what you know • adapt to local tastes

Benefits of Global Marketing • Economies of scale • Unifying product development, purchasing, and supply activities across countries • Transfer of experience and know-how across countries through improved coordination and integration of marketing activities • Stability of revenues and operations

4 P’sOF INTERNATIONALMARKETING MIX Product adaptation and development for international marketing Packaging and labelling Translation of technical literature Quality management Licensing and contract manufacturing Choice of pricing strategy Competitor analysis Determination of discount structures Credit management Choice of delivery terms Costing and budgeting Product Price Place Promotion International advertising, public relations and sales promotion International direct marketing Control of salespeople Translation of sales literature Exhibiting Market research International distribution Control of agents Export documentation Cargo insurance Establishment of joint ventures and subsidiaries

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INTERNATIONAL MARKETING

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Presentation on theme: "INTERNATIONAL MARKETING"— Presentation transcript:

DEVELOPING A GLOBAL VISION

1 Forms of International Business Trade International licensing of technology and intellectual property (trademarks, patents and copyrights) Foreign direct.

Global Marketing.

GLOBAL MARKETING The world is shrinking because of: faster communication transportation financial flows.

Creating Competitive Advantage

Protectionism and Free Trade

Understand the role of business in the global economy. 1.

Unit 13 International Marketing

Business in Global Markets

Business in the Global Economy

Understand the role of business in the global economy.

Strategy in the Global Environment

Types of International Business

MULTINATIONAL AND PARTICIPATION STRATEGIES:

Global Versus Localized Marketing Global marketing emphasizes selling the same product with the same marketing mix all over the world Localized marketing.

Global Markets and International Marketing

Strategies for Competing in International Markets

1 Trade Facilitation A narrow sense –A reduction/streamlining of the logistics of moving goods through ports or the documentation requirements at a customs.

GCSE Business Studies The External Business Environment Revision Unit 3 Part 3a to

Part Two The Global Environment and Social and Ethical Responsibilities 5 Global Markets and International Marketing.

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What is international marketing? A guide to global marketing strategy

International marketing is about getting to know a potential international audience that your brand is interested in reaching, understanding the value of international marketing, and investing consistently in global marketing and advertising . With a bit of marketing management and attention to your distinct audience, international marketing won’t feel too different from the work your business does domestically.

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Marketing Presentation templates

Present your next marketing plan, campaign, social media strategy or newsletter with these free google slides and powerpoint templates. their creative design and easy-to-edit graphic resources will help you get your message across., related collections.

Marketing Plan

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Anatomy & Physiology Newsletter

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Greige Palette Newsletter

Download the Greige Palette Newsletter presentation for PowerPoint or Google Slides. Attention all marketers! Are you looking for a way to make your newsletters more creative and eye-catching for your target audience? This amazing template is perfect for creating the perfect newsletter that will capture your audience's attention from the...

Aqua Marketing Plan

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Christmas Markets Marketing Plan

But look at how the fish drink in the river... Well, trying to translate a Christmas carol from Spanish to English didn't work, but do you know what will work for sure? This template for marketing plans regarding Christmas markets! These stores have all you need for this special time...

Strategy for Social Media MK Plan

Nowadays, no business can afford to ignore the power of social media, but the first step is to have a clear marketing strategy in place. This template gives you everything you need to make yours look amazing. Its design in soft colors is as elegant as it gets, and whether...

Isometric SEO Strategy

This elegant presentation is great to design your SEO strategy and increase its visibility. Define your objectives with these isometric slides full of illustrations of people analysing graphs and data, which is in line with the topic of the template. Also, use the different diagrams, tables and so on to...

Beige Brochure

Download the "Beige Brochure" presentation for PowerPoint or Google Slides and take your marketing projects to the next level. This template is the perfect ally for your advertising strategies, launch campaigns or report presentations. Customize your content with ease, highlight your ideas and captivate your audience with a professional and...

Groovy Aesthetic Social Media Planner

Download the "Groovy Aesthetic Social Media Planner" presentation for PowerPoint or Google Slides and start organizing your social media posts in an original way. Don't wait any longer to discover the versatility and functionality of this social media planner template! Whether you are managing social media for a brand, company...

Digital Marketing Proposal

Advertising, social media, digital marketing—all of them are crucial in today's world! Prepare your own proposal and lay it down in this template, whose illustrations from Stories, its simple and effective layouts and its combination of white and green will boost your message. Lead your campaign to success!

The 2023 Marketing Plan

2023 hasn't started yet, but it is the perfect time to devise a new marketing plan to get ahead of the competition. For this template, we've decided to create minimalist slides where explaining the goals, the history of the company, the strategy and the budget is as effective as it...

World Health Day Medical Newsletter

Download the "World Health Day Medical Newsletter" presentation for PowerPoint or Google Slides. Attention all marketers! Are you looking for a way to make your newsletters more creative and eye-catching for your target audience? This amazing template is perfect for creating the perfect newsletter that will capture your audience's attention...

Tech Newsletter

A cool professional newsletter is all that you need to keep your colleagues up to date with the latest news from your tech company. But if you want them to read it, you need to get their attention, offer something interesting. This new presentation template can help you build teamwork.

Memphis Marketing Plan

Summer is just around the corner, so it’s the perfect time to promote your products for this season of the year. Present a marketing plan designed with the trendy Memphis style and prove your colleagues that you can reach your audience in a cheerful way.

Mergers and Acquisitions

Download the "Mergers and Acquisitions" presentation for PowerPoint or Google Slides and take your marketing projects to the next level. This template is the perfect ally for your advertising strategies, launch campaigns or report presentations. Customize your content with ease, highlight your ideas and captivate your audience with a professional...

Simple Marketing Plan

How many times have you heard that “less is more”? This new Slidesgo template, created for marketing plans, supports the idea of simplicity. The layouts are devoid of distractions, the photos have a black-and-white filter and some rectangular shapes are given transparency. Go straight to the point and, at the...

Restaurant Marketing Plan

If you want your restaurant to be ranked on the top positions of the best places to eat on your area, a marketing plan can be a great start to boost your business. Slidesgo has cooked this minimalist presentation that will make your business stand out. A template with mouth-watering...

Commercial Evaluation, Patenting & Marketing

Download the "Commercial Evaluation, Patenting & Marketing" presentation for PowerPoint or Google Slides and take your marketing projects to the next level. This template is the perfect ally for your advertising strategies, launch campaigns or report presentations. Customize your content with ease, highlight your ideas and captivate your audience with...

New Product Launch Marketing Plan

It's an exciting moment for your company - the product launch date for your new product line has finally been set! Now, it's time to spread the word and let your audience and potential clients know about this excellent new offering. But where to begin? With the right marketing plan,...

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International Marketing PPT for Presentation Google Slides

Practical Marketing Strategy Template For Presentation 

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