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Step-by-Step Guide to Writing a Simple Business Plan

By Joe Weller | October 11, 2021

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A business plan is the cornerstone of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for organizations at any stage, complete with free templates and expert advice. 

Included on this page, you’ll find a step-by-step guide to writing a business plan and a chart to identify which type of business plan you should write . Plus, find information on how a business plan can help grow a business and expert tips on writing one .

What Is a Business Plan?

A business plan is a document that communicates a company’s goals and ambitions, along with the timeline, finances, and methods needed to achieve them. Additionally, it may include a mission statement and details about the specific products or services offered.

A business plan can highlight varying time periods, depending on the stage of your company and its goals. That said, a typical business plan will include the following benchmarks:

• Product goals and deadlines for each month
• Monthly financials for the first two years
• Profit and loss statements for the first three to five years
• Balance sheet projections for the first three to five years

Startups, entrepreneurs, and small businesses all create business plans to use as a guide as their new company progresses. Larger organizations may also create (and update) a business plan to keep high-level goals, financials, and timelines in check.

While you certainly need to have a formalized outline of your business’s goals and finances, creating a business plan can also help you determine a company’s viability, its profitability (including when it will first turn a profit), and how much money you will need from investors. In turn, a business plan has functional value as well: Not only does outlining goals help keep you accountable on a timeline, it can also attract investors in and of itself and, therefore, act as an effective strategy for growth.

For more information, visit our comprehensive guide to writing a strategic plan or download free strategic plan templates . This page focuses on for-profit business plans, but you can read our article with nonprofit business plan templates .

Business Plan Steps

The specific information in your business plan will vary, depending on the needs and goals of your venture, but a typical plan includes the following ordered elements:

• Executive summary
• Description of business
• Market analysis
• Competitive analysis
• Description of organizational management
• Description of product or services
• Marketing plan
• Sales strategy
• Funding details (or request for funding)
• Financial projections

If your plan is particularly long or complicated, consider adding a table of contents or an appendix for reference. For an in-depth description of each step listed above, read “ How to Write a Business Plan Step by Step ” below.

Broadly speaking, your audience includes anyone with a vested interest in your organization. They can include potential and existing investors, as well as customers, internal team members, suppliers, and vendors.

Do I Need a Simple or Detailed Plan?

Your business’s stage and intended audience dictates the level of detail your plan needs. Corporations require a thorough business plan — up to 100 pages. Small businesses or startups should have a concise plan focusing on financials and strategy.

How to Choose the Right Plan for Your Business

In order to identify which type of business plan you need to create, ask: “What do we want the plan to do?” Identify function first, and form will follow.

Use the chart below as a guide for what type of business plan to create:

Is the Order of Your Business Plan Important?

There is no set order for a business plan, with the exception of the executive summary, which should always come first. Beyond that, simply ensure that you organize the plan in a way that makes sense and flows naturally.

The Difference Between Traditional and Lean Business Plans

A traditional business plan follows the standard structure — because these plans encourage detail, they tend to require more work upfront and can run dozens of pages. A Lean business plan is less common and focuses on summarizing critical points for each section. These plans take much less work and typically run one page in length.

In general, you should use a traditional model for a legacy company, a large company, or any business that does not adhere to Lean (or another Agile method ). Use Lean if you expect the company to pivot quickly or if you already employ a Lean strategy with other business operations. Additionally, a Lean business plan can suffice if the document is for internal use only. Stick to a traditional version for investors, as they may be more sensitive to sudden changes or a high degree of built-in flexibility in the plan.

How to Write a Business Plan Step by Step

Writing a strong business plan requires research and attention to detail for each section. Below, you’ll find a 10-step guide to researching and defining each element in the plan.

Step 1: Executive Summary

The executive summary will always be the first section of your business plan. The goal is to answer the following questions:

• What is the vision and mission of the company?
• What are the company’s short- and long-term goals?

See our  roundup of executive summary examples and templates for samples. Read our executive summary guide to learn more about writing one.

Step 2: Description of Business

The goal of this section is to define the realm, scope, and intent of your venture. To do so, answer the following questions as clearly and concisely as possible:

• What business are we in?
• What does our business do?

Step 3: Market Analysis

In this section, provide evidence that you have surveyed and understand the current marketplace, and that your product or service satisfies a niche in the market. To do so, answer these questions:

• Who is our customer? 
• What does that customer value?

Step 4: Competitive Analysis

In many cases, a business plan proposes not a brand-new (or even market-disrupting) venture, but a more competitive version — whether via features, pricing, integrations, etc. — than what is currently available. In this section, answer the following questions to show that your product or service stands to outpace competitors:

• Who is the competition? 
• What do they do best? 
• What is our unique value proposition?

Step 5: Description of Organizational Management

In this section, write an overview of the team members and other key personnel who are integral to success. List roles and responsibilities, and if possible, note the hierarchy or team structure.

Step 6: Description of Products or Services

In this section, clearly define your product or service, as well as all the effort and resources that go into producing it. The strength of your product largely defines the success of your business, so it’s imperative that you take time to test and refine the product before launching into marketing, sales, or funding details.

Questions to answer in this section are as follows:

• What is the product or service?
• How do we produce it, and what resources are necessary for production?

Step 7: Marketing Plan

In this section, define the marketing strategy for your product or service. This doesn’t need to be as fleshed out as a full marketing plan , but it should answer basic questions, such as the following:

• Who is the target market (if different from existing customer base)?
• What channels will you use to reach your target market?
• What resources does your marketing strategy require, and do you have access to them?
• If possible, do you have a rough estimate of timeline and budget?
• How will you measure success?

Step 8: Sales Plan

Write an overview of the sales strategy, including the priorities of each cycle, steps to achieve these goals, and metrics for success. For the purposes of a business plan, this section does not need to be a comprehensive, in-depth sales plan , but can simply outline the high-level objectives and strategies of your sales efforts. 

Start by answering the following questions:

• What is the sales strategy?
• What are the tools and tactics you will use to achieve your goals?
• What are the potential obstacles, and how will you overcome them?
• What is the timeline for sales and turning a profit?
• What are the metrics of success?

Step 9: Funding Details (or Request for Funding)

This section is one of the most critical parts of your business plan, particularly if you are sharing it with investors. You do not need to provide a full financial plan, but you should be able to answer the following questions:

• How much capital do you currently have? How much capital do you need?
• How will you grow the team (onboarding, team structure, training and development)?
• What are your physical needs and constraints (space, equipment, etc.)?

Step 10: Financial Projections

Apart from the fundraising analysis, investors like to see thought-out financial projections for the future. As discussed earlier, depending on the scope and stage of your business, this could be anywhere from one to five years. 

While these projections won’t be exact — and will need to be somewhat flexible — you should be able to gauge the following:

• How and when will the company first generate a profit?
• How will the company maintain profit thereafter?

Business Plan Template

Download Business Plan Template

Microsoft Excel | Smartsheet

This basic business plan template has space for all the traditional elements: an executive summary, product or service details, target audience, marketing and sales strategies, etc. In the finances sections, input your baseline numbers, and the template will automatically calculate projections for sales forecasting, financial statements, and more.

For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. 

If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates.

How to Write a Simple Business Plan

A simple business plan is a streamlined, lightweight version of the large, traditional model. As opposed to a one-page business plan , which communicates high-level information for quick overviews (such as a stakeholder presentation), a simple business plan can exceed one page.

Below are the steps for creating a generic simple business plan, which are reflected in the template below .

• Write the Executive Summary This section is the same as in the traditional business plan — simply offer an overview of what’s in the business plan, the prospect or core offering, and the short- and long-term goals of the company. 
• Add a Company Overview Document the larger company mission and vision. 
• Provide the Problem and Solution In straightforward terms, define the problem you are attempting to solve with your product or service and how your company will attempt to do it. Think of this section as the gap in the market you are attempting to close.
• Identify the Target Market Who is your company (and its products or services) attempting to reach? If possible, briefly define your buyer personas .
• Write About the Competition In this section, demonstrate your knowledge of the market by listing the current competitors and outlining your competitive advantage.
• Describe Your Product or Service Offerings Get down to brass tacks and define your product or service. What exactly are you selling?
• Outline Your Marketing Tactics Without getting into too much detail, describe your planned marketing initiatives.
• Add a Timeline and the Metrics You Will Use to Measure Success Offer a rough timeline, including milestones and key performance indicators (KPIs) that you will use to measure your progress.
• Include Your Financial Forecasts Write an overview of your financial plan that demonstrates you have done your research and adequate modeling. You can also list key assumptions that go into this forecasting. 
• Identify Your Financing Needs This section is where you will make your funding request. Based on everything in the business plan, list your proposed sources of funding, as well as how you will use it.

Simple Business Plan Template

Download Simple Business Plan Template

Microsoft Excel |  Microsoft Word | Adobe PDF  | Smartsheet

Use this simple business plan template to outline each aspect of your organization, including information about financing and opportunities to seek out further funding. This template is completely customizable to fit the needs of any business, whether it’s a startup or large company.

Read our article offering free simple business plan templates or free 30-60-90-day business plan templates to find more tailored options. You can also explore our collection of one page business templates . 

How to Write a Business Plan for a Lean Startup

A Lean startup business plan is a more Agile approach to a traditional version. The plan focuses more on activities, processes, and relationships (and maintains flexibility in all aspects), rather than on concrete deliverables and timelines.

While there is some overlap between a traditional and a Lean business plan, you can write a Lean plan by following the steps below:

• Add Your Value Proposition Take a streamlined approach to describing your product or service. What is the unique value your startup aims to deliver to customers? Make sure the team is aligned on the core offering and that you can state it in clear, simple language.
• List Your Key Partners List any other businesses you will work with to realize your vision, including external vendors, suppliers, and partners. This section demonstrates that you have thoughtfully considered the resources you can provide internally, identified areas for external assistance, and conducted research to find alternatives.
• Note the Key Activities Describe the key activities of your business, including sourcing, production, marketing, distribution channels, and customer relationships.
• Include Your Key Resources List the critical resources — including personnel, equipment, space, and intellectual property — that will enable you to deliver your unique value.
• Identify Your Customer Relationships and Channels In this section, document how you will reach and build relationships with customers. Provide a high-level map of the customer experience from start to finish, including the spaces in which you will interact with the customer (online, retail, etc.). 
• Detail Your Marketing Channels Describe the marketing methods and communication platforms you will use to identify and nurture your relationships with customers. These could be email, advertising, social media, etc.
• Explain the Cost Structure This section is especially necessary in the early stages of a business. Will you prioritize maximizing value or keeping costs low? List the foundational startup costs and how you will move toward profit over time.
• Share Your Revenue Streams Over time, how will the company make money? Include both the direct product or service purchase, as well as secondary sources of revenue, such as subscriptions, selling advertising space, fundraising, etc.

Lean Business Plan Template for Startups

Download Lean Business Plan Template for Startups

Microsoft Word | Adobe PDF

Startup leaders can use this Lean business plan template to relay the most critical information from a traditional plan. You’ll find all the sections listed above, including spaces for industry and product overviews, cost structure and sources of revenue, and key metrics, and a timeline. The template is completely customizable, so you can edit it to suit the objectives of your Lean startups.

See our wide variety of  startup business plan templates for more options.

How to Write a Business Plan for a Loan

A business plan for a loan, often called a loan proposal , includes many of the same aspects of a traditional business plan, as well as additional financial documents, such as a credit history, a loan request, and a loan repayment plan.

In addition, you may be asked to include personal and business financial statements, a form of collateral, and equity investment information.

Download free financial templates to support your business plan.

Tips for Writing a Business Plan

Outside of including all the key details in your business plan, you have several options to elevate the document for the highest chance of winning funding and other resources. Follow these tips from experts:.

• Keep It Simple: Avner Brodsky , the Co-Founder and CEO of Lezgo Limited, an online marketing company, uses the acronym KISS (keep it short and simple) as a variation on this idea. “The business plan is not a college thesis,” he says. “Just focus on providing the essential information.”
• Do Adequate Research: Michael Dean, the Co-Founder of Pool Research , encourages business leaders to “invest time in research, both internal and external (market, finance, legal etc.). Avoid being overly ambitious or presumptive. Instead, keep everything objective, balanced, and accurate.” Your plan needs to stand on its own, and you must have the data to back up any claims or forecasting you make. As Brodsky explains, “Your business needs to be grounded on the realities of the market in your chosen location. Get the most recent data from authoritative sources so that the figures are vetted by experts and are reliable.”
• Set Clear Goals: Make sure your plan includes clear, time-based goals. “Short-term goals are key to momentum growth and are especially important to identify for new businesses,” advises Dean.
• Know (and Address) Your Weaknesses: “This awareness sets you up to overcome your weak points much quicker than waiting for them to arise,” shares Dean. Brodsky recommends performing a full SWOT analysis to identify your weaknesses, too. “Your business will fare better with self-knowledge, which will help you better define the mission of your business, as well as the strategies you will choose to achieve your objectives,” he adds.
• Seek Peer or Mentor Review: “Ask for feedback on your drafts and for areas to improve,” advises Brodsky. “When your mind is filled with dreams for your business, sometimes it is an outsider who can tell you what you’re missing and will save your business from being a product of whimsy.”

Outside of these more practical tips, the language you use is also important and may make or break your business plan.

Shaun Heng, VP of Operations at Coin Market Cap , gives the following advice on the writing, “Your business plan is your sales pitch to an investor. And as with any sales pitch, you need to strike the right tone and hit a few emotional chords. This is a little tricky in a business plan, because you also need to be formal and matter-of-fact. But you can still impress by weaving in descriptive language and saying things in a more elegant way.

“A great way to do this is by expanding your vocabulary, avoiding word repetition, and using business language. Instead of saying that something ‘will bring in as many customers as possible,’ try saying ‘will garner the largest possible market segment.’ Elevate your writing with precise descriptive words and you'll impress even the busiest investor.”

Additionally, Dean recommends that you “stay consistent and concise by keeping your tone and style steady throughout, and your language clear and precise. Include only what is 100 percent necessary.”

Resources for Writing a Business Plan

While a template provides a great outline of what to include in a business plan, a live document or more robust program can provide additional functionality, visibility, and real-time updates. The U.S. Small Business Association also curates resources for writing a business plan.

Additionally, you can use business plan software to house data, attach documentation, and share information with stakeholders. Popular options include LivePlan, Enloop, BizPlanner, PlanGuru, and iPlanner.

How a Business Plan Helps to Grow Your Business

A business plan — both the exercise of creating one and the document — can grow your business by helping you to refine your product, target audience, sales plan, identify opportunities, secure funding, and build new partnerships. 

Outside of these immediate returns, writing a business plan is a useful exercise in that it forces you to research the market, which prompts you to forge your unique value proposition and identify ways to beat the competition. Doing so will also help you build (and keep you accountable to) attainable financial and product milestones. And down the line, it will serve as a welcome guide as hurdles inevitably arise.

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When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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Download Free Business Plan Examples

Download a free business plan in pdf or word doc format to make writing a plan fast and easy, find your sample plan.

Discover the sample plan that best fits your business. Search our gallery of over 550 sample business plans and find the one that's right for you.

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What You'll Get:

A complete business plan Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours.

A professional business plan template All 550 of our business plans are in the SBA-approved format that’s proven to raise money from lenders and investors.

Instructions and help at every step Get help with clear, simple instructions for each section of the business plan. No business experience necessary.

A Word doc you can edit We don’t just have PDF documents that make editing a challenge. Each plan is available in Word format so you can start editing your business plan example right away.

Key Sections Included in our Example Business Plans:

Executive Summary : A quick overview of your plan and entices investors to read more of your plan.

Company : Describes the ownership and history of your business.

Products and Services : Reviews what you sell and what you’re offering your customers.

Market Analysis : Describes your customers and the size of your target market.

Strategy and Implementation : Provides the details of how you plan on building the business.

Management Team : An overview of the people behind the business and why they’re the right team to make the business a success.

Financial Plan : A complete set of forecasts including a Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.

Looking for a sample business plan PDF? You can download a few PDF examples below:

• Accounting and Bookkeeping Sample Business Plan PDF
• Agriculture Farm Sample Business Plan PDF
• Cleaning Service Sample Business Plan PDF

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Business Plan Development Guide

(6 reviews)

Lee Swanson, University of Saskatchewan

Copyright Year: 2017

Publisher: OPENPRESS.USASK.CA

Language: English

Formats Available

Conditions of use.

Learn more about reviews.

Reviewed by Kevin Heupel, Affiliate Faculty, Metropolitan State University of Denver on 3/4/20

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element... read more

Comprehensiveness rating: 3 see less

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element of the business plan. Some examples from actual business plans would be helpful.

Content Accuracy rating: 4

For the most part, the content is accurate. The content covers all important aspects of drafting a business plan. I thought the industry analysis could use more information about collecting primary and secondary sources; instead, this information was referenced in the marketing plan section.

Relevance/Longevity rating: 5

Most of the content relies on cites as far back as 2006; however, when it comes to developing and writing a business plan nothing has changed. Thus, the content is current and there is no concern about it becoming obsolete in the near future.

Clarity rating: 4

The text is clear. There are no difficult terms used and the writing is simple. The text uses a lot of bullet points though, which gets tedious to read for a few pages.

Consistency rating: 5

The text does a good job of maintaining consistency in terms of framework and terminology. The text is organized where it's easy to find the information you want in a quick manner.

Modularity rating: 3

The text has a lot of bullet points and the paragraphs are dense. However, the use of subheading is excellent.

Organization/Structure/Flow rating: 5

The book is organized as if you're writing a business plan from start to finish, which is helpful as a practical guide.

Interface rating: 5

There are no navigation problems, distortion of images/charts, or any other display features that may distract or confuse the reader.

Grammatical Errors rating: 5

The text is free of grammatical errors. The sentence structure is simple with many bullet points, which helps to avoid any grammatical issues.

Cultural Relevance rating: 5

This book was written by a Canadian professor and provides references to Canadian sources. However, the information in this text can be used for U.S. schools.

This book is very short and provides a good, general overview about the process of creating and writing a business plan. It won't help a reader if he/she is confused about a certain part of the business plan. The reader will have to find another source, such as "Preparing Effective Business Plans" by Bruce Barringer, Ph.D. The book provides links to good resources and a finished business plan that the reader can reference. I would recommend the book for undergraduate courses.

Reviewed by Kenneth Lacho, Professor of Management, The University of New Orleans on 6/19/18

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or... read more

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or economic area relevant to this proposed business. 4. Business model ok as a guide. 5. Suggested mission statement to cover: product/business, target customer, geographical area covered. 6. Need detailed promotion plan, e.g., personal selling, advertising, sales promotion, networking publicity, and social media. 7. How do you find the target market? 8. Chapter 6 too much detail on debt and equity financing. 9. Discuss how to find sources of financing, e.g., angels. 10. Expand coverage of bootstring, crowdfunding. 11. Chapter 4 – good checklist. 12. Chapter 3 - overlaps. 13. Chapter 7 – 3 pages of executive summary – double or single spaced typing. Number all tables, graphs. 14. Some references out-of-date, mostly academic. Bring in trade magazines such as Entrepreneur.

Content Accuracy rating: 5

In my opinion, the content is accurate and error free.

Relevance/Longevity rating: 4

The material is relevant to writing a business plan. I wonder if the Porter, SWOT VRIO, etc. material is too high level for students who may not be seniors or have non-business degrees (e.g., liberal arts). Porter has been around for a while and does have longevity. The author has to be more alert to changes in promotion, e.g., social media and sources of financing, e.g., crowdfunding.

Clarity rating: 3

As noted in No. 9, the tone of the writing is too academic, thus making the material difficult to understand. Paragraphs are too long. Need to define: Porter, TOWS Matrix, VRIO, PESTEL. A student less from a senior or a non-business major would not be familiar with these terms.

Consistency rating: 4

The text is internally consistent. The model approach helps keep the process consistent.

Modularity rating: 4

The process of developing a business plan is divided into blocks which are parts of the business plan. Paragraphs tend to be too long in some spots.

Organization/Structure/Flow rating: 4

The topics are presented in a logical step-wise flow. The language style is too academic in parts, paragraphs too long. Leaves out the citations. Provides excellent check lists.

There are no display features which confuse the reader.

Grammatical Errors rating: 4

The text has no grammatical errors. On the other hand, I found the writing to be too academic in nature. Some paragraphs are too long. The material is more like an academic conference paper or journal submission. Academic citations references are not needed. The material is not exciting to read.

The text is culturally neutral. There are no examples which are inclusive of a variety of races, ethnicities, and backgrounds.

This book best for a graduate class.

Reviewed by Louis Bruneau, Part Time Faculty, Portland Community College on 6/19/18

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials. read more

Comprehensiveness rating: 5 see less

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials.

Contents of the book were accurate, although it could have benefited from editing/proofreading; there was no evidence of bias. As to editing/proofreading, a couple of examples: A. “Figure 1 – Business Plan… “ is shown at the top of the page following the diagram vs. the bottom of the page the diagram is on. (There are other problems with what is placed on each page.) B. First paragraph under heading “Essential Initial Research” there is reference to pages 21 to 30 though page numbering is missing from the book. (Page numbers are used in the Table of Contents.)

The book is current in that business planning has been stable for sometime. The references and resources will age in time, but are limited and look easy to update.

Clarity rating: 5

The book is written in a straightforward way, technical terms that needed explanations got them, jargon was avoided and generally it was an easy read.

The text is internally consistent in terms of terminology and framework.

Modularity rating: 5

The book lends itself to a multi-week course. A chapter could be presented and students could work on that stage of Plan development. It could also be pre-meeting reading for a workshop presentation. Reorganizing the book would be inappropriate.

The topics in the text are presented in a logical, clear fashion.

Generally, the book is free of interface problems. The financial tables in the Sample Plan were turned 90° to maintain legibility. One potential problem was with Figure 6 – Business Model Canvas. The print within the cells was too small to read; the author mitigated the problem by presenting the information, following Figure 6, in the type font of the text.

I found no grammatical errors.

The text is not culturally insensitive or offensive in any way.

I require a business plan in a course I teach; for most of the students the assignment is a course project that they do not intend to pursue in real life. I shared the book with five students that intended to develop an actual start-up business; three of them found it helpful while the other two decided not to do that much work on their plans. If I were planning a start-up, I would use/follow the book.

Reviewed by Todd Johnson, Faculty of Business, North Hennepin Community College on 5/21/18

The text is a thorough overview of all elements of a business plan. read more

Comprehensiveness rating: 4 see less

The text is a thorough overview of all elements of a business plan.

The content is accurate and seems to lack bias.

Content seems relevant and useful . It does not help an entrepreneur generate ideas, and is very light on crowdfunding and other novel funding source content. It is more traditional. This can be easily updated in future versions, however. "Social Media" appears once in the book, as does "Crowd Funding".

The book is comprehensive, but perhaps not written in the most lucid, accessible prose. I am not sure any college student could pick this up and just read and learn. It would be best used as a "teach along guide" for students to process with an instructor.

The text seems consistent. The author does a nice job of consistently staying on task and using bullets and brevity.

Here I am not so certain. The table of contents is not a good guide for this book. It does make the book look nicely laid out, but there is a lot of complexity within these sections. I read it uncertain that it was well organized. Yes there are many good bits of information, however it is not as if I could spend time on one swathe of text at a time. I would need to go back and forth throughout the text.

Organization/Structure/Flow rating: 2

Similar to the above. I did not like the flow and organization of this. An editor would help things be in a more logical order.

Interface rating: 2

The interface is just OK. It is not an attractice interface, as it presents text in a very dense manner. The images and charts are hard to follow.

I did not find any grammatical errors.

Cultural Relevance rating: 4

I a not certain of the origins of Saskatchewan, but I do feel this is a different read. It is more formal and dense than it has to be. This would be a difficult read for my students. I do not feel it is insensitive in any way, or offensive in any way.

I would not adopt this book if given the chance. It is too dense, and not organized very well, even though the information is very good. The density and lack of modularity are barriers to understanding what is obviously very good information.

Reviewed by Mariana Mitova, Lecturer, Bowling Green State University on 2/1/18

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to... read more

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to other resources add to the completeness of the textbook.

Content seems accurate.

Since the content is somewhat conceptual, the text will not become obsolete quickly. In addition, the author seems to be updating and editing content often hence the relevance to current developments is on target.

The text is very clear, written in clear and straight-to-the point language.

The organization of content is consistent throughout the entire text.

The textbook is organized by chapters, beginning with overview of the model used and followed by chapters for each concept within the model. Nicely done.

The flow is clear, logical and easy to follow.

Overall, images, links, and text are well organized. Some headlines were misaligned but still easy to follow.

No concerns for grammar.

No concerns for cultural irrelevance.

Reviewed by Darlene Weibye, Cosmetology Instructor, Minnesota State Community and Technical College on 2/1/18

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning. read more

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning.

The text was accurate, and error-free. I did not find the book to be biased.

The content is up-to-date. I am reviewing the book in 2017, the same year the book was published.

The content was very clear. A business plan sample included operation timelines, start up costs, and all relevant material in starting a business.

The book is very consistent and is well organized.

The book has a table of contents and is broken down into specific chapters. The chapters are not divided into sub topics. I do not feel it is necessary for sub topics because the chapters are brief and to the point.

There is a great flow from chapter to chapter. One topic clearly leads into the next without repeating.

The table of contents has direct links to each chapter. The appearance of the chapters are easy to read and the charts are very beneficial.

Does not appear to have any grammatical errors.

The text is not culturally insensitive or offensive.

I am incorporating some of the text into the salon business course. Very well written book.

Table of Contents

Introduction

• Chapter 1 – Developing a Business Plan
• Chapter 2 – Essential Initial Research
• Chapter 3 – Business Models
• Chapter 4 – Initial Business Plan Draft
• Chapter 5 – Making the Business Plan Realistic
• Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
• Chapter 7 – Finishing the Business Plan
• Chapter 8 – Business Plan Pitches

References Appendix A – Business Plan Development Checklist and Project Planner Appendix B – Fashion Importers Inc. Business Plan Business Plan Excel Template

Ancillary Material

About the book.

This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

About the Contributors

Dr. Lee Swanson is an Associate Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan. His research focuses on entrepreneurship, social entrepreneurship, Aboriginal entrepreneurship, community capacity-building through entrepreneurship, and institutional-stakeholder engagement. Dr. Swanson’s current research is funded through a Social Sciences Humanities Research Council grant and focuses on social and economic capacity building in Northern Saskatchewan and Northern Scandinavia. He is also actively studying Aboriginal community partnerships with resource based companies, entrepreneurship centres at universities, community-based entrepreneurship, and entrepreneurial attitudes and intentions. He teaches upper-year and MBA entrepreneurship classes and conducts seminars on business planning and business development.

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How to Write a Business Plan (Plus Examples & Templates)

May 24, 2021

Have you ever wondered how to write a business plan step by step? Mike Andes, told us: 

This guide will help you write a business plan to impress investors.

Throughout this process, we’ll get information from Mike Andes, who started Augusta Lawn Care Services when he was 12 and turned it into a franchise with over 90 locations. He has gone on to help others learn how to write business plans and start businesses.  He knows a thing or two about writing  business plans!

We’ll start by discussing the definition of a business plan. Then we’ll discuss how to come up with the idea, how to do the market research, and then the important elements in the business plan format. Keep reading to start your journey!

What Is a Business Plan?

A business plan is simply a road map of what you are trying to achieve with your business and how you will go about achieving it. It should cover all elements of your business including: 

• Finding customers
• Plans for developing a team
•  Competition
• Legal structures
• Key milestones you are pursuing

If you aren’t quite ready to create a business plan, consider starting by reading our business startup guide .

Get a Business Idea

Before you can write a business plan, you have to have a business idea. You may see a problem that needs to be solved and have an idea how to solve it, or you might start by evaluating your interests and skills. 

Mike told us, “The three things I suggest asking yourself when thinking about starting a business are:

• What am I good at?
• What would I enjoy doing?
• What can I get paid for?”

If all three of these questions don’t lead to at least one common answer, it will probably be a much harder road to success. Either there is not much market for it, you won’t be good at it, or you won’t enjoy doing it. 

As Mike told us, “There’s enough stress starting and running a business that if you don’t like it or aren’t good at it, it’s hard to succeed.”

If you’d like to hear more about Mike’s approach to starting a business, check out our YouTube video

Conduct Market Analysis

Market analysis is focused on establishing if there is a target market for your products and services, how large the target market is, and identifying the demographics of people or businesses that would be interested in the product or service. The goal here is to establish how much money your business concept can make.

Product and Service Demand

A search engine is your best friend when trying to figure out if there is demand for your products and services. Personally, I love using presearch.org because it lets you directly search on a ton of different platforms including Google, Youtube, Twitter, and more. Check out the screenshot for the full list of search options.

With quick web searches, you can find out how many competitors you have, look through their reviews, and see if there are common complaints about the competitors. Bad reviews are a great place to find opportunities to offer better products or services. 

If there are no similar products or services, you may have stumbled upon something new, or there may just be no demand for it. To find out, go talk to your most honest friend about the idea and see what they think. If they tell you it’s dumb or stare at you vacantly, there’s probably no market for it.

You can also conduct a survey through social media to get public opinion on your idea. Using Facebook Business Manager , you could get a feel for who would be interested in your product or service.

 I ran a quick test of how many people between 18-65  you could reach in the U.S. during a week. It returned an estimated 700-2,000 for the total number of leads, which is enough to do a fairly accurate statistical analysis.

Identify Demographics of Target Market

Depending on what type of business you want to run, your target market will be different. The narrower the demographic, the fewer potential customers you’ll have. If you did a survey, you’ll be able to use that data to help define your target audience. Some considerations you’ll want to consider are:

• Other Interests
• Marital Status
• Do they have kids?

Once you have this information, it can help you narrow down your options for location and help define your marketing further. One resource that Mike recommended using is the Census Bureau’s Quick Facts Map . He told us,  

“It helps you quickly evaluate what the best areas are for your business to be located.”

How to Write a Business Plan

Now that you’ve developed your idea a little and established there is a market for it, you can begin writing a business plan. Getting started is easier with the business plan template we created for you to download. I strongly recommend using it as it is updated to make it easier to create an action plan. 

Each of the following should be a section of your business plan:

• Business Plan Cover Page
• Table of Contents
• Executive Summary
• Company Description
• Description of Products and Services

SWOT Analysis

• Competitor Data
• Competitive Analysis
• Marketing Expenses Strategy 

Pricing Strategy

• Distribution Channel Assessment
• Operational Plan
• Management and Organizational Strategy
• Financial Statements and/or Financial Projections

We’ll look into each of these. Don’t forget to download our free business plan template (mentioned just above) so you can follow along as we go. 

How to Write a Business Plan Step 1. Create a Cover Page

The first thing investors will see is the cover page for your business plan. Make sure it looks professional. A great cover page shows that you think about first impressions.

A good business plan should have the following elements on a cover page:

• Professionally designed logo
• Company name
• Mission or Vision Statement
• Contact Info

Basically, think of a cover page for your business plan like a giant business card. It is meant to capture people’s attention but be quickly processed.

How to Write a Business Plan Step 2. Create a Table of Contents

Most people are busy enough that they don’t have a lot of time. Providing a table of contents makes it easy for them to find the pages of your plan that are meaningful to them.

A table of contents will be immediately after the cover page, but you can include it after the executive summary. Including the table of contents immediately after the executive summary will help investors know what section of your business plan they want to review more thoroughly.

Check out Canva’s article about creating a  table of contents . It has a ton of great information about creating easy access to each section of your business plan. Just remember that you’ll want to use different strategies for digital and hard copy business plans.

How to Write a Business Plan Step 3. Write an Executive Summary

An executive summary is where your business plan should catch the readers interest.  It doesn’t need to be long, but should be quick and easy to read.

Mike told us,

How long should an executive summary bein an informal business plan?

For casual use, an executive summary should be similar to an elevator pitch, no more than 150-160 words, just enough to get them interested and wanting more. Indeed has a great article on elevator pitches .  This can also be used for the content of emails to get readers’ attention.

It consists of three basic parts:

• An introduction to you and your business.
• What your business is about.
• A call to action

Example of an informal executive summary 

One of the best elevator pitches I’ve used is:

So far that pitch has achieved a 100% success rate in getting partnerships for the business.

What should I include in an executive summary for investors?

Investors are going to need a more detailed executive summary if you want to secure financing or sell equity. The executive summary should be a brief overview of your entire business plan and include:

• Introduction of yourself and company.
• An origin story (Recognition of a problem and how you came to solution)
• An introduction to your products or services.
• Your unique value proposition. Make sure to include intellectual property.
• Where you are in the business life cycle
• Request and why you need it.

Successful business plan examples

The owner of Urbanity told us he spent 2 months writing a 75-page business plan and received a $250,000 loan from the bank when he was 23. Make your business plan as detailed as possible when looking for financing. We’ve provided a template to help you prepare the portions of a business plan that banks expect.

Here’s the interview with the owner of Urbanity:

When to write an executive summary?

Even though the summary is near the beginning of a business plan, you should write it after you complete the rest of a business plan. You can’t talk about revenue, profits, and expected expenditures if you haven’t done the market research and created a financial plan.

What mistakes do people make when writing an executive summary?

Business owners commonly go into too much detail about the following items in an executive summary:

• Marketing and sales processes
• Financial statements
• Organizational structure
• Market analysis

These are things that people will want to know later, but they don’t hook the reader. They won’t spark interest in your small business, but they’ll close the deal.

How to Write a Business Plan Step 4. Company Description

Every business plan should include a company description. A great business plan will include the following elements while describing the company:

• Mission statement
• Philosophy and vision
• Company goals

Target market

• Legal structure

Let’s take a look at what each section includes in a good business plan.

Mission Statement

A mission statement is a brief explanation of why you started the company and what the company’s main focus is. It should be no more than one or two sentences. Check out HubSpot’s article 27 Inspiring Mission Statement for a great read on informative and inspiring mission and vision statements. 

Company Philosophy and Vision

The company philosophy is what drives your company. You’ll normally hear them called core values.  These are the building blocks that make your company different. You want to communicate your values to customers, business owners, and investors as often as possible to build a company culture, but make sure to back them up.

What makes your company different?

Each company is different. Your new business should rise above the standard company lines of honesty, integrity, fun, innovation, and community when communicating your business values. The standard answers are corporate jargon and lack authenticity. 

Examples of core values

One of my clients decided to add a core values page to their website. As a tech company they emphasized the values:

•  Prioritize communication.
•  Never stop learning.
•  Be transparent.
•  Start small and grow incrementally.

These values communicate how the owner and the rest of the company operate. They also show a value proposition and competitive advantage because they specifically focus on delivering business value from the start. These values also genuinely show what the company is about and customers recognize the sincerity. Indeed has a great blog about how to identify your core values .

What is a vision statement?

A vision statement communicate the long lasting change a business pursues. The vision helps investors and customers understand what your company is trying to accomplish. The vision statement goes beyond a mission statement to provide something meaningful to the community, customer’s lives, or even the world.

Example vision statements

The Alzheimer’s Association is a great example of a vision statement:

A world without Alzheimer’s Disease and other dementia.

It clearly tells how they want to change the world. A world without Alzheimers might be unachievable, but that means they always have room for improvement.

Business Goals

You have to measure success against goals for a business plan to be meaningful. A business plan helps guide a company similar to how your GPS provides a road map to your favorite travel destination. A goal to make as much money as possible is not inspirational and sounds greedy.

Sure, business owners want to increase their profits and improve customer service, but they need to present an overview of what they consider success. The goals should help everyone prioritize their work.

How far in advance should a business plan?

Business planning should be done at least one year in advance, but many banks and investors prefer three to five year business plans. Longer plans show investors that the management team  understands the market and knows the business is operating in a constantly shifting market. In addition, a plan helps businesses to adjust to changes because they have already considered how to handle them.

Example of great business goals

My all time-favorite long-term company goals are included in Tesla’s Master Plan, Part Deux . These goals were written in 2016 and drive the company’s decisions through 2026. They are the reason that investors are so forgiving when Elon Musk continually fails to meet his quarterly and annual goals.

If the progress aligns with the business plan investors are likely to continue to believe in the company. Just make sure the goals are reasonable or you’ll be discredited (unless you’re Elon Musk).

You did target market research before creating a business plan. Now it’s time to add it to the plan so others understand what your ideal customer looks like. As a new business owner, you may not be considered an expert in your field yet, so document everything. Make sure the references you use are from respectable sources. 

Use information from the specific lender when you are applying for lending. Most lenders provide industry research reports and using their data can strengthen the position of your business plan.

A small business plan should include a section on the external environment. Understanding the industry is crucial because we don’t plan a business in a vacuum. Make sure to research the industry trends, competitors, and forecasts. I personally prefer IBIS World for my business research. Make sure to answer questions like:

• What is the industry outlook long-term and short-term?
• How will your business take advantage of projected industry changes and trends?
• What might happen to your competitors and how will your business successfully compete?

Industry resources

Some helpful resources to help you establish more about your industry are:

• Trade Associations
• Federal Reserve
• Bureau of Labor Statistics

Legal Structure

There are five basic types of legal structures that most people will utilize:

• Sole proprietorships
• Limited Liability Companies (LLC)

Partnerships

Corporations.

• Franchises.

Each business structure has their pros and cons. An LLC is the most common legal structure due to its protection of personal assets and ease of setting up. Make sure to specify how ownership is divided and what roles each owner plays when you have more than one business owner.

You’ll have to decide which structure is best for you, but we’ve gathered information on each to make it easier.

Sole Proprietorship

A sole proprietorship is the easiest legal structure to set up but doesn’t protect the owner’s personal assets from legal issues. That means if something goes wrong, you could lose both your company and your home.

To start a sole proprietorship, fill out a special tax form called a  Schedule C . Sole proprietors can also join the American Independent Business Alliance .

Limited Liability Company (LLC)

An LLC is the most common business structure used in the United States because an LLC protects the owner’s personal assets. It’s similar to partnerships and corporations, but can be a single-member LLC in most states. An LLC requires a document called an operating agreement.

Each state has different requirements. Here’s a link to find your state’s requirements . Delaware and Nevada are common states to file an LLC because they are really business-friendly. Here’s a blog on the top 10 states to get an LLC.

Partnerships are typically for legal firms. If you choose to use a partnership choose a Limited Liability Partnership. Alternatively, you can just use an LLC.

Corporations are typically for massive organizations. Corporations have taxes on both corporate and income tax so unless you plan on selling stock, you are better off considering an LLC with S-Corp status . Investopedia has good information corporations here .

There are several opportunities to purchase successful franchises. TopFranchise.com has a list of companies in a variety of industries that offer franchise opportunities. This makes it where an entrepreneur can benefit from the reputation of an established business that has already worked out many of the kinks of starting from scratch.

How to Write a Business Plan Step 5. Products and Services

This section of the business plan should focus on what you sell, how you source it, and how you sell it. You should include:

• Unique features that differentiate your business products from competitors
• Intellectual property
• Your supply chain
• Cost and pricing structure 

Questions to answer about your products and services

Mike gave us a list  of the most important questions to answer about your product and services:

• How will you be selling the product? (in person, ecommerce, wholesale, direct to consumer)?
• How do you let them know they need a product?
• How do you communicate the message?
• How will you do transactions?
• How much will you be selling it for?
• How many do you think you’ll sell and why?

Make sure to use the worksheet on our business plan template .

How to Write a Business Plan Step 6. Sales and Marketing Plan

The marketing and sales plan is focused on the strategy to bring awareness to your company and guides how you will get the product to the consumer.  It should contain the following sections:

SWOT Analysis stands for strengths, weaknesses, opportunities, and threats. Not only do you want to identify them, but you also want to document how the business plans to deal with them.

Business owners need to do a thorough job documenting how their service or product stacks up against the competition.

If proper research isn’t done, investors will be able to tell that the owner hasn’t researched the competition and is less likely to believe that the team can protect its service from threats by the more well-established competition. This is one of the most common parts of a presentation that trips up business owners presenting on Shark Tank .

SWOT Examples

Examples of strengths and weaknesses could be things like the lack of cash flow, intellectual property ownership, high costs of suppliers, and customers’ expectations on shipping times.

Opportunities could be ways to capitalize on your strengths or improve your weaknesses, but may also be gaps in the industry. This includes:

• Adding offerings that fit with your current small business
• Increase sales to current customers
• Reducing costs through bulk ordering
• Finding ways to reduce inventory
•  And other areas you can improve

Threats will normally come from outside of the company but could also be things like losing a key member of the team. Threats normally come from competition, regulations, taxes, and unforeseen events.

The management team should use the SWOT analysis to guide other areas of business planning, but it absolutely has to be done before a business owner starts marketing. 

Include Competitor Data in Your Business Plan

When you plan a business, taking into consideration the strengths and weaknesses of the competition is key to navigating the field. Providing an overview of your competition and where they are headed shows that you are invested in understanding the industry.

For smaller businesses, you’ll want to search both the company and the owners names to see what they are working on. For publicly held corporations, you can find their quarterly and annual reports on the SEC website .

What another business plans to do can impact your business. Make sure to include things that might make it attractive for bigger companies to outsource to a small business.

Marketing Strategy

The marketing and sales part of business plans should be focused on how you are going to make potential customers aware of your business and then sell to them.

If you haven’t already included it, Mike recommends:

“They’ll want to know about Demographics, ages, and wealth of your target market.”

Make sure to include the Total addressable market .  The term refers to the value if you captured 100% of the market.

Advertising Strategy

You’ll explain what formats of advertising you’ll be using. Some possibilities are:

• Online: Facebook and Google are the big names to work with here.
• Print : Print can be used to reach broad groups or targeted markets. Check out this for tips .
• Radio : iHeartMedia is one of the best ways to advertise on the radio
• Cable television : High priced, hard to measure ROI, but here’s an explanation of the process
• Billboards: Attracting customers with billboards can be beneficial in high traffic areas.

You’ll want to define how you’ll be using each including frequency, duration, and cost. If you have the materials already created, including pictures or links to the marketing to show creative assets.

Mike told us “Most businesses are marketing digitally now due to Covid, but that’s not always the right answer.”

Make sure the marketing strategy will help team members or external marketing agencies stay within the brand guidelines .

This section of a business plan should be focused on pricing. There are a ton of pricing strategies that may work for different business plans. Which one will work for you depends on what kind of a business you run.

Some common pricing strategies are:

• Value-based pricing – Commonly used with home buying and selling or other products that are status symbols.
• Skimming pricing – Commonly seen in video game consoles, price starts off high to recoup expenses quickly, then reduces over time.
• Competition-based pricing – Pricing based on competitors’ pricing is commonly seen at gas stations.
• Freemium services –  Commonly used for software, where there is a free plan, then purchase options for more functionality.

HubSpot has a great calculator and blog on pricing strategies.

Beyond explaining what strategy your business plans to use, you should include references for how you came to this pricing strategy and how it will impact your cash flow.

Distribution Plan

This part of a business plan is focused on how the product or service is going to go through the supply chain. These may include multiple divisions or multiple companies. Make sure to include any parts of the workflow that are automated so investors can see where cost savings are expected and when.

Supply Chain Examples

For instance, lawn care companies  would need to cover aspects such as:

• Suppliers for lawn care equipment and tools
• Any chemicals or treatments needed
• Repair parts for sprinkler systems
• Vehicles to transport equipment and employees
• Insurance to protect the company vehicles and people.

Examples of Supply Chains

These are fairly flat supply chains compared to something like a clothing designer where the clothes would go through multiple vendors. A clothing company might have the following supply chain:

• Raw materials
• Shipping of raw materials
• Converting of raw materials to thread
• Shipping thread to produce garments
• Garment producer
• Shipping to company
• Company storage
• Shipping to retail stores

There have been advances such as print on demand that eliminate many of these steps. If you are designing completely custom clothing, all of this would need to be planned to keep from having business disruptions.

The main thing to include in the business plan is the list of suppliers, the path the supply chain follows, the time from order to the customer’s home, and the costs associated with each step of the process.

According to BizPlanReview , a business plan without this information is likely to get rejected because they have failed to research the key elements necessary to make sales to the customer.

How to Write a Business Plan Step 7. Company Organization and Operational Plan

This part of the business plan is focused on how the business model will function while serving customers.  The business plan should provide an overview of  how the team will manage the following aspects:

Quality Control

• Legal environment

Let’s look at each for some insight.

Production has already been discussed in previous sections so I won’t go into it much. When writing a business plan for investors, try to avoid repetition as it creates a more simple business plan.

If the organizational plan will be used by the team as an overview of how to perform the best services for the customer, then redundancy makes more sense as it communicates what is important to the business.

Quality control policies help to keep the team focused on how to verify that the company adheres to the business plan and meets or exceeds customer expectations.

Quality control can be anything from a standard that says “all labels on shirts can be no more than 1/16″ off center” to a defined checklist of steps that should be performed and filled out for every customer.

There are a variety of organizations that help define quality control including:

• International Organization for Standardization – Quality standards for energy, technology, food, production environments, and cybersecurity
• AICPA – Standard defined for accounting.
• The Joint Commission – Healthcare
• ASHRAE – HVAC best practices

You can find lists of the organizations that contribute most to the government regulation of industries on Open Secrets . Research what the leaders in your field are doing. Follow their example and implement it in your quality control plan.

For location, you should use information from the market research to establish where the location will be. Make sure to include the following in the location documentation.

• The size of your location
• The type of building (retail, industrial, commercial, etc.)
• Zoning restrictions – Urban Wire has a good map on how zoning works in each state
• Accessibility – Does it meet ADA requirements?
• Costs including rent, maintenance, utilities, insurance and any buildout or remodeling costs
• Utilities – b.e.f. has a good energy calculator .

Legal Environment

The legal requirement section is focused on defining how to meet the legal requirements for your industry. A good business plan should include all of the following:

• Any licenses and/or permits that are needed and whether you’ve obtained them
• Any trademarks, copyrights, or patents that you have or are in the process of applying for
• The insurance coverage your business requires and how much it costs
• Any environmental, health, or workplace regulations affecting your business
• Any special regulations affecting your industry
• Bonding requirements, if applicable

Your local SBA office can help you establish requirements in your area. I strongly recommend using them. They are a great resource.

Your business plan should include a plan for company organization and hiring. While you may be the only person with the company right now, down the road you’ll need more people. Make sure to consider and document the answers to the following questions:

• What is the current leadership structure and what will it look like in the future?
• What types of employees will you have? Are there any licensing or educational requirements?
• How many employees will you need?
• Will you ever hire freelancers or independent contractors?
• What is each position’s job description?
• What is the pay structure (hourly, salaried, base plus commission, etc.)?
• How do you plan to find qualified employees and contractors?

One of the most crucial parts of a business plan is the organizational chart. This simply shows the positions the company will need, who is in charge of them and the relationship of each of them. It will look similar to this:

Our small business plan template has a much more in-depth organizational chart you can edit to include when you include the organizational chart in your business plan.

How to Write a Business Plan Step 8. Financial Statements 

No business plan is complete without financial statements or financial projections. The business plan format will be different based on whether you are writing a business plan to expand a business or a startup business plan. Let’s dig deeper into each.

Provide All Financial Income from an Existing Business

An existing business should use their past financial documents including the income statement, balance sheet, and cash flow statement to find trends to estimate the next 3-5 years.

You can create easy trendlines in excel to predict future revenue, profit and loss, cash flow, and other changes in year-over-year performance. This will show your expected performance assuming business continues as normal.

If you are seeking an investment, then the business is probably not going to continue as normal. Depending on the financial plan and the purpose of getting financing, adjustments may be needed to the following:

• Higher Revenue if expanding business
• Lower Cost of Goods Sold if purchasing inventory with bulk discounts
• Adding interest if utilizing financing (not equity deal)
• Changes in expenses
• Addition of financing information to the cash flow statement
• Changes in Earnings per Share on the balance sheet

Financial modeling is a challenging subject, but there are plenty of low-cost courses on the subject. If you need help planning your business financial documentation take some time to watch some of them.

Make it a point to document how you calculated all the changes to the income statement, balance sheet, and cash flow statement in your business plan so that key team members or investors can verify your research.

Financial Projections For A Startup Business Plan

Unlike an existing business, a startup doesn’t have previous success to model its future performance. In this scenario, you need to focus on how to make a business plan realistic through the use of industry research and averages.

Mike gave the following advice in his interview:

Financial Forecasting Mistakes

One of the things a lot of inexperienced people use is the argument, “If I get one percent of the market, it is worth $100 million.” If you use this, investors are likely to file the document under bad business plan examples.

Let’s use custom t-shirts as an example.

Credence Research estimated in 2018 there were 11,334,800,000 custom t-shirts sold for a total of $206.12 Billion, with a 6% compound annual growth rate.

With that data,  you can calculate that the industry will grow to $270 Billion in 2023 and that the average shirt sold creates $18.18 in revenue.

Combine that with an IBIS World estimate of 11,094 custom screen printers and that means even if you become an average seller, you’ll get .009% of the market.

Here’s a table for easier viewing of that information.

The point here is to make sure your business proposal examples make sense.

You’ll need to know industry averages such as cost of customer acquisition, revenue per customer, the average cost of goods sold, and admin costs to be able to create accurate estimates.

Our simple business plan templates walk you through most of these processes. If you follow them you’ll have a good idea of how to write a business proposal.

How to Write a Business Plan Step 9. Business Plan Example of Funding Requests

What is a business plan without a plan on how to obtain funding?

The Small Business Administration has an example for a pizza restaurant that theoretically needed nearly $20k to make it through their first month.

In our video, How to Start a $500K/Year T-Shirt Business (Pt. 1 ), Sanford Booth told us he needed about $200,000 to start his franchise and broke even after 4 months.

Freshbooks estimates it takes on average 2-3 years for a business to be profitable, which means the fictitious pizza company from the SBA could need up to $330k to make it through that time and still pay their bills for their home and pizza shop.

Not every business needs that much to start, but realistically it’s a good idea to assume that you need a fairly large cushion.

Ways to get funding for a small business

There are a variety of ways to cover this. the most common are:

• Bootstrapping – Using your savings without external funding.
• Taking out debt – loans, credit cards
• Equity, Seed Funding – Ownership of a percentage of the company in exchange for current funds
• Crowdsourcing – Promising a good for funding to create the product

Keep reading for more tips on how to write a business plan.

How funding will be used

When asking for business financing make sure to include:

• How much to get started?
• What is the minimum viable product and how soon can you make money?
• How will the money be spent?

Mike emphasized two aspects that should be included in every plan, 

How to Write a Business Plan Resources

Here are some links to a business plan sample and business plan outline. 

• Sample plan

It’s also helpful to follow some of the leading influencers in the business plan writing community. Here’s a list:

• Wise Plans –  Shares a lot of information on starting businesses and is a business plan writing company.
• Optimus Business Plans –  Another business plan writing company.
• Venture Capital – A venture capital thread that can help give you ideas.

How to Write a Business Plan: What’s Next?

We hope this guide about how to write a simple business plan step by step has been helpful. We’ve covered:

• The definition of a business plan
• Coming up with a business idea
• Performing market research
• The critical components of a business plan
• An example business plan

In addition, we provided you with a simple business plan template to assist you in the process of writing your startup business plan. The startup business plan template also includes a business model template that will be the key to your success.

Don’t forget to check out the rest of our business hub .

Have you written a business plan before? How did it impact your ability to achieve your goals?

80% of businesses fail... Learn how not to.

Learn from business failures and successes in 5 min or less. The stories, frameworks, and tactics that will make you a 10x better founder.

Brandon Boushy

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The Break-Even Point Formula: Calculating the BEP

Definitions

What is a break-even point (bep), what is the sales price, what are total fixed costs.

• Monthly rent
• Property taxes
• Business licensing
• Electric bill (portion not impacted by production volume)
• Website and other software
• Executive salaries
• Benefits (if offered)

What are Variable Costs?

• Cost of the t-shirt or other items
• Costs of the screens and ink
• Labor to perform the t-shirt printing
• Product packaging
• Shipping charges
• Sales commissions
• Transaction fees
• Advertisement charged by Cost Per Action (CPA) ads
• Electricity that is directly attributable to the printing.

Fixed and Variable Costs Equal Total Costs

What is the Contribution Margin?

What is the Break-Even Point Formula?

• Break-Even Point in Units = Fixed Costs / (Sales Price - Variable Costs)
• Break-Even Point in Dollars = Break-Even Point (Units) x Sales Price[/su_note]

Example: How to Calculate Units Using the Break-Even Quantity Formula

Example: How to Calculate Total Revenue to Break Even

Example: break-even analysis to earn $200k a year, how to use the break-even formula with multiple products, adjusting sales price based on multiple products.

• Formula 1 : When you’ve already made sales
• Formula 2 : When you are forecasting using industry averages
• L: 30 percent
• M: 28 percent
• XL: 20 percent
• XXL: 12 percent
• S: 7 percent
• XXXL: 2 percent
• XS: 1 percent.

Variable Costs

Contribution Margin

• Only carry similarly priced products.
• Choose a contribution margin strategy based on a specific dollar or % profit.
• Choose the highest-cost product. In our example above, it was the 3XL at $24.95.
• Establish how much you want to make on it. I use $10 for hoodies.
• Using the Etsy Pricing Calculator provided earlier, $56.60 would be the sales price.
• Make all your products the same $56.60
• Now you have both sales dollars and contribution margins that are easy to calculate.

The Ultimate Cleaning Checklist: 24 Downloadable Templates

• 1 Starting a Cleaning Business Checklist
• 1 House Cleaning Supplies Checklist
• 10 Types of House Cleaning Checklists : Basic, House cleaning, deep cleaning (by room), professional house cleaning, or hoarder cleanup
• 4 Room-by-Room Cleaning Checklists for Homes
• 5 Frequency of Cleaning Checklists : From cleaning a new house checklist to a calendar view for a monthly cleaning schedule.
• 3 Commercial Cleaning Checklist Templates : Find a business cleaning checklist for different types of businesses.
• A free printable cleaning checklist pdf 
• A free printable cleaning checklist spreadsheet

Starting a Cleaning Business Checklist

• Planning steps
• Naming steps
• Business formation steps
• Financial tools
• Insurance needs
• Equipment required
• Selecting software 
• Marketing setup
• Supply lists for 15 types of cleaning companies

Cleaning Supply Checklist

• Glass cleaner (Windex or similar)
• Vacuum cleaner
• Wet floor signs
• Microfiber mop (optional if you are just starting)
• Regular mop
• Microfiber cloths
• Toilet bowl brush
• Bags for dirty rags
• Crevice tool
• Bags to carry clean rags
• Neutral floor cleaner (Bona or similar)
• Disinfectant cleaner
• Cleaning bucket
• Mini grout brush

How Thoroughly Are You Cleaning?

• Basic cleaning
• House cleaning
• Deep cleaning
• Professional cleaning
• Hoarder cleaning checklist

Basic Cleaning Checklist

• Dust ceiling fans. 
• Clean light fixtures.
• Dust furniture and shelves. 
• Wipe down countertops.
• Vacuum and mop floors.
• Disinfect toilets.
• Clean sinks.
• Scrub showers.
• Clean vacuum. 
• Take out the trash.

House Cleaning Checklist

• Complete everything on the basic house cleaning checklist. 
• Wash dirty dishes.
• Wash laundry.
• Iron clothes.

Deep Cleaning Checklist

• Complete everything in the home cleaning checklist. 
• Clean window frames.
• Wash curtains.
• Wash garbage bins.
• Clean blinds. 
• Clean windows
• Replace air filters and mark the filter with the date you changed it.
• Clean baseboards.
• Wash door frames.
• Disinfect doorknobs.
• Wipe light switches.
• Test fire alarms.
• Verify that the Carbon Monoxide detector works.
• Perform room-specific tasks.

Deep cleaning kitchen checklist

• Remove expired food from the fridge.
• Throw away freezer-burnt food.
• Clean refrigerator and freezer interiors.
• Clean inside the oven.
• Eliminate all grime from the stovetop.
• Clean hood fan.
• Clean all stove grates.
• Wipe fronts of kitchen cabinets.
• Clean inside kitchen cabinets.
• Empty dishwasher filter.
• Clear dishwasher drain.
• Sanitize the dishwasher control panel.
• Clean the dishwasher inside with baking soda, bleach, and vinegar during an empty wash cycle.
• Sanitize counters.
• Wash the backsplash(es).
• Organize pantry shelves, vacuum, and label where everything goes.
• Clean utensil holders.
• Wash the coffee maker including running a pot with vinegar and warm water.

Deep cleaning bedroom checklist

• Wash curtains. 
• Rotate or flip mattress(es).
• Clean out closets.
• Eliminate anything you want to get rid of (families only).
• Clean dresser and end table drawers.
• Dust dressers and end tables.
• Get everything out from under the bed.

Deep cleaning bathroom checklist

• Perform all deep cleaning tasks common to all rooms.
• Complete basic cleaning bathroom tasks.
• Wash the shower curtain.
• Clean mirrors.
• Clean toothbrush holders.
• Clean the toilet tank.

Deep cleaning living room checklist

• Vacuum the couch(es).
• Wash pillow covers and blankets.
• Clean the TV remotes.
• Clean electronics with a keyboard duster and anti-streak cleaning agents.
• Shampoo rugs and carpets.
• Mop wood floors.

Deep cleaning checklist for outside the home

• Collect debris from gutters.
• vacuum and rinse outdoor furniture.
• Clean exterior doors including garage.
• Sweep and pressure wash the porch.
• Pressure wash the driveway, roof, and walls.

Full House Professional House Cleaning Checklist Printable

Hoarder cleanup checklist.

• Expect the full process to take at least a week or two, but it may be much longer with a smaller team or if someone is living in the space.
• Get trained on hazardous waste removal if you aren’t already.
• Buy Hazmat suits and Clorox Pro Electrostatic Cleaners .
• Develop a plan to help people process the changes taking place as a result of cleaning activities.
• Get specialists involved for tasks you don’t have experience with, including mold remediation, pest control, and junk removal.
• You may also want a psychologist to help with the emotional aspects of the project.
• Order a temporary dumpster or have a vehicle that can haul large amounts of waste to the dump.
• Bring a full box of heavy-duty trash bags to remove all trash.
• Create a staging area to determine what to keep and what to toss.
• Start with the bathroom (if accessible).
• Remove all trash. 
• Check everything for valuables. People will be upset if they lose meaningful items.
• Place trash in a dumpster or trailer to be hauled.
• Remove all furniture.
• Have a refurbishing specialist inspect and repair any furniture that can be repaired.
• Perform pest control.
• Have a professional home inspector evaluate what needs to be repaired and replaced.
• Remove and replace carpeting and any property that is beyond repair. 
• Perform the deep house cleaning checklist.
• Spray the whole house with electrostatic cleaners.

Cleaning Checklists By Room

• Restroom cleaning checklist
• Bedroom cleaning checklist
• Living room cleaning checklist
• Kitchen cleaning checklist

Restroom Cleaning Checklist

• Take before pictures.
• Empty the trash.
• Dust decorative items.
• Wash windows and clean mirrors.
• Clean counters.
• Sanitize shower, bathtub, sinks, and toilets.
• Sanitize door handles and light switches.
• Take after pictures.

Bedroom Cleaning Checklist

• Dust furniture, fans, window sills, blinds, and other surfaces.
• Remove sheets and pillows.
• Change sheets or make beds.
• Wash windows.
• Sanitize door handles and light switches before leaving the room.

Teenage Bedroom Cleaning Tips Checklist

• Request pictures of each room in the house before estimating the cleaning fee.
• Have an excessive mess fee for rooms that are not organized.
• Make sure to bring gloves. There might be things you don’t want to touch with your skin.

Living Room Cleaning Checklist

• Vacuum the couch.
• Change sheets if there is a fold-out bed that has been used.
• Clean the TV.
• Sanitize light switches before leaving the room.

Residential Kitchen Cleaning Checklist

• Wash the dishes.
• Wash windows and mirrors.
• Sanitize sinks.
• Clean the fronts of large appliances.
• Vacuum and mop the kitchen floor.

Cleaning Tips Based on Frequency of Cleaning

• First Time Cleaning 
• Daily Cleaning
• Weekly Cleaning
• Monthly Cleaning
• Quarterly Cleaning

New House Cleaning Checklist

• Clean blinds.
• Clean windows.
• Empty dishwasher filter, if present.
• Wash backsplash.
• Wash the coffee maker including running a pot with a cleaning solution and warm water.
• Rotate or flip mattresses.
• Vacuum couch(es).
• Clean electronics with keyboard duster and anti-streak cleaning agents.
• Shampoo rugs and carpets. 
• vacuum and rinse outdoor furniture
• Clean exterior doors including garage
• Sweep and pressure wash the porch
• Pressure wash driveway, roof, and walls

Printable Daily Cleaning Checklist Template

• Collect laundry from bathrooms and bedrooms.
• Do laundry.
• Wash dishes.
• Collect trash and take it outside.
• Remove tracked in dirt.
• Remove marks from shoes on floors.
• Change light bulbs if they have burned out.

House Cleaning Weekly Checklist

• Start in one room.
• Dust furniture.
• Make bed(s).
• Pick up toys.
• Change trash bags.
• Put any dirty clothes in the laundry room to clean.
• Vacuum wall-to-wall carpeting.
• Move to the next room.
• Repeat for each room.

Monthly Cleaning Checklist

• Mop hard floors.
• Clean out old food from the refrigerator.
• Spot clean the inside of the oven and stovetop.
• Replace or sanitize sponges.

Daily, Weekly, and Monthly Cleaning Checklist

Commercial Cleaning Checklist

• Restaurants
• Construction sites
• Airbnb rentals

Printable Restaurant Kitchen Cleaning Checklist

Restaurant dining room.

• Clean plastic menus.
• Clean ketchup, salt, pepper, and any other dispensers at the table.
• Wipe down the top and sides of tables, chairs, and booths.
• Scrape any gum from the underside of the table.
• Wipe the hostess stand, including any computers.
• Clean bar(s), sinks, and bottles.
• Wash out the soda machine heads.
• Roll silverware (restaurant staff only).
• Vacuum rugs and roll them up.
• Spot sweep carpets and hard floors.
• Vacuum carpets and hard floors.
• Mop (or scrub and squeegee hard floors if they have drains).

Restroom Cleaning Checklist for Businesses

• Wash mirrors.
• Sterilize handles and door knobs.
• Refill soap and sanitizer dispensers.
• Check and refill the paper towels and toilet paper dispensers.
• Sanitize dispensers and toilets.
• Sweep and mop floors.

Restaurants Cleaning Checklist for Kitchens

Cleaning business kitchens daily checklist.

• Spot wipe walls.
• Clean cooking equipment. 
• Replace foil lining on any equipment.
• Clean drink machines, coffee makers, microwaves, and other appliances.
• Sanitize the prep area.
• Wash soda machine heads in sterilizer solution.
• Finish washing dishes and dry them with a clean towel.
• Clean sinks. 
• Wash and dry fabrics in a washing machine.
• Refill soap and sanitizer.
• Refill paper towel rolls.
• Sweep and mop walk-in coolers and storage spaces.
• Sweep and mop the kitchen floors.
• Take out the trash and recycling.
• Disinfect the trash cans.

Weekly Commercial Kitchen Cleaning Checklist

• Remove calcium and lime build-up from faucets and dishwashers.
• Clean walls, doors, and racks of ovens.
• Sanitize walk-in freezers and coolers. 
• Boil out the deep fryer.
• Clean all anti-slip rugs and mats.
• Pour drain cleaner into all drains.

Commercial Kitchen Monthly Cleaning Tasks

• Clean behind the cooking equipment to remove all grease. 
• Run any drink machines with a sanitizing solution. Make sure to run clean water through afterward to remove the taste.
• Empty ice machines and sanitize them. (Seriously, it’s really gross if you don’t. See the picture below.)
• Sanitize the freezer.
• Remove dust from the cooling equipment coils.
• Remove grease build-up from the ceiling and walls.
• Clean grease off vent hoods.
• Check any pest control traps.

Post-Construction Cleaning Checklist PDF

• Make sure all HVAC vents are clean and untapped.
• Change the HVAC filter.
• Vacuum and dust all interior and exterior lighting fixtures and ceiling fans.
• Verify that all interior and exterior lighting works properly.
• Remove any paint splatters from all hinges.
• Vacuum, dust, and polish all interior and exterior doors, frames, and door knobs.
• Clean sinks and backsplashes.
• Vacuum, dust, and sanitize all shelves, cabinets, counters, and drawers (inside and out).
• Remove any paint or tape that is stuck on light switches, floors, windows, electrical, outlets, and baseboards.
• Polish all metal fixtures, including handles and knobs.
• Gently scrape paint speckles off window fixtures. Then vacuum and wash windows, window sill, and tracks. Make sure they all open properly.
• Clean all mirrors.
• Vacuum and sanitize all sinks, tubs, showers, and toilets 
• Clean appliances inside and out. Make them shine!
• Remove all trash.
• Sweep, vacuum, and mop floors.
• Sweep entryways.
• Vacuum all porches, patios, decks, and outdoor cooking equipment.
• Clean garage door(s) and mailbox.
• Vacuum and pressure wash the sidewalks, driveways, and exterior of the building.
• Remove all trash from the premises.

Airbnb Cleaning Checklist

• Damaged furniture
• Stained carpets
• Items removed from property
• HVAC working
• Broken doors or window panes
• Bugs, including bed bugs
• Remove sheets and pillows. Inspect for bed bugs (in some states, the property owner can be held liable).
• Leave a piece of candy on the bed with a note to the customer.
• Refill or replace soap, shampoo, and conditioner.
• Provide toilet paper equal to 2x the tenant’s stay.
• Provide one towel per tenant +1 extra each day.
• Inspect couch(es) for bed bugs (in some states the property owner can be held liable).
• Change the sheets if there is a fold-out bed.
• Test the TV.
• Test remote.
• Dust tables, fans, window sills, blinds, and other surfaces.
• Sanitize the table before leaving the room.
• Refill or replace hand soap and dish soap.
• Clean inside the refrigerator, oven, microwave, and other appliances.
• Take out the trash and dirty linens.
• Set the alarm.
• Lock the door(s).
• Leave a door hanger or meet the customer at the arranged time and place.
• Send documentation to the client.

Find the Checklist You Needed?

Furniture Flipping for Beginners (2024)

Do you love painted furniture and crafty furniture makeover videos you’ve seen on social media? If yes, you might enjoy furniture flipping.

Jennifer Beck burned out from being the number one seller in a corporation. She started Saved by Design to escape the rat race and turned her passion into a six-figure furniture flipping business—without taking on any debt.

In this article, you’ll learn about the most profitable furniture to flip and how to use the cool videos you’ve seen to refinish coffee tables, chairs, dressers, and other quality pieces people want to buy.

[su_note note_color="#dbeafc"] Jennifer shares how to start a furniture-flipping business, with information about:

What is furniture flipping?

What is the best furniture to flip, is flipping furniture profitable, where to find furniture to flip, how to start a furniture flipping business, how much can you make flipping furniture, when is the best time to buy furniture, what is the best way to find free furniture near me, valuable resources for furniture flippers.

• Start flipping furniture yourself [/su_note]

Read all her advice, or click on any of the links above to jump straight to the section that interests you most.

Flipping furniture is a process where you find old furniture, improve it by fixing any damage and adding new hardware, stain, paint, or fabric, and then resell it for a profit.

Jennifer told us:

[su_quote] I knew I loved DIY, fixing things, and design and saw people doing it, but not focusing on the sales aspect, so I knew I could do it better. [/su_quote]

The best furniture to flip depends on your skill set. A furniture flipper might focus on end tables, dressers, shelves, couches, and chairs. Jennifer shared the simple key to a worthwhile furniture makeover:

[su_quote] It needs to be what your customers want to see. [/su_quote]

Check out our interview with her below.

According to business research firm IBIS World , the furniture restoration industry makes $1.8 billion per year. The firm estimates furniture restorers spend 42% of their revenue on wages, purchases, and rent; the other 58% of revenue could be comprised of marketing costs, tax payments, and profits.

According to Jennifer, Saved by Design was profitable immediately, and it has remained so every month for five years.

But how profitable is it?

[su_quote] [We make] $12K in revenue [annually], and our gross profit margins are 80%. You’ll have to be frugal, and [remodeling the furniture] will take a little more time because you aren’t investing in crazy expensive tools. [/su_quote]

Places to find used furniture include thrift stores, garage sales, auctions, yard sales, Craigslist, Facebook Marketplace, and friends and family. You can even grab unwanted furniture from the side of the road.

Be careful when grabbing furniture from the side of the road, though, because it could have bed bugs or other critters in it.

Starting a furniture flipping business can be a creative and profitable venture. Here are steps to help you get started:

• Research the market.
• Create your business.
• Get furniture-flipping supplies.
• Source furniture.
• Do a furniture flip.
• Establish the price.
• Create a sales strategy.
• Market your furniture flips.
• Provide great customer service.
• Keep detailed records of each furniture flip.
• Reinvest in the business.

Get ready to learn all about flipping furniture for beginners.

Step #1. Research the market

Before you decide to flip furniture, you should research the market. You’ll want to:

• Identify the type of furniture to flip.
• Identify your target audience.
• Perform competitor analysis.
• Write a business plan (optional).

Identify the type of furniture to flip

Decide what type of furniture you want to focus on. You might narrow it down by the furniture piece or style.

We discussed standard furniture pieces earlier, but the style might be vintage, modern, Victorian, or custom.

Jennifer explained:

[su_quote] We have two main ways we make money: custom commission work [and] sourcing our pieces … We mainly focus on old pieces. [/su_quote]

Identify your target audience

You’ll want to identify your ideal customer to simplify selling furniture. If you don’t know who might like a piece of furniture, it may be harder to make extra cash on it.

[su_quote] We focus on high-quality clients who value design quality, value the history [of the piece], and are willing to pay a price. [/su_quote]

Perform competitor analysis

Jennifer stressed the importance of paying attention to furniture flipping trends. She researches major retailers and listens to her customers’ demands.

Create a business plan (optional)

When you write a business plan, you’ll want to have at least the following sections:

Mission and vision statement

• Budget and financials

Marketing plan

• Operational plan

Tell people why you do what you do and how you do it. Even though Jennifer never wrote a formal business plan, she still knows her mission clearly:

[su_quote] We provide quality pieces, customer service, and [honesty]. And if I can’t do something, I’ll tell you.[/su_quote]

Budget and financial projections

It helps to estimate your startup costs, ongoing expenses, and projected revenue.

For Jennifer, taking on debt was never a consideration:

[su_quote] I filed bankruptcy at 22 and committed to never taking on debt again. For my small business and lifestyle, taking on debt was never even considered. [/su_quote]

Outline how you will market your business, including how you’ll create your online presence, use social media, and the software you’ll use to accomplish your goals.

We’ll talk more about marketing later, but Jennifer explained:

[su_quote] I will never downplay the word of mouth. Our very first customer was a coworker of a friend of ours. [/su_quote]

She also explained that much of today’s word of mouth occurs on social media.

Operations plan

You’ll want to detail the day-to-day operations, including sourcing furniture, refurbishing, and sales.

Jennifer had numerous furniture-flipping tips when it came to managing operations. First, you need to:

[su_quote] Educate yourself about everything you can about small business, and then let go and let people better at specific skills take over those. [/su_quote]

Jennifer stressed the importance of setting designated to work on your furniture flipping business—it’s important to have a life outside of your business.

How does she manage her furniture revamps?

[su_quote] Our workdays are Monday through Friday. 8 hours a day. We are doing physical work when we’re in the office. We do all our pickups and deliveries ourselves. We do all our filming ourselves, too. [/su_quote]

Next, you’ll want to create the business.

Step #2. Create your business

You aren’t required to report flipping furniture on your taxes until you make over $600, but if you’re trying to make substantial money reselling furniture, you should probably create a business.

That means you’ll need to:

• Create a business structure.
• Register your business.
• Comply with tax laws.

Create a business structure

Decide whether you want to operate as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Most small businesses opt for an LLC or S-Corp . You can learn more in our guide to business structures .

It’s helpful to consult a legal professional to choose the best option for your situation.

Register your business

You must register your business name and obtain any necessary permits or licenses. You may need state, county, or municipal registrations. Each state is different, so check your secretary of state’s business guide for what you’ll need when selling used furniture.

Comply with tax laws

You must understand tax obligations, including federal and state income, payroll, and sales taxes. There are over 13,000 tax jurisdictions in the U.S., so if you furniture flip in multiple jurisdictions, you might want to use the tax resource Avalara .

Once you’ve created your business, it’s time to flip furniture.

Step #3. Get furniture-flipping supplies

You’ll need tools and materials to perform a furniture makeover. Each piece of furniture is different, so you’ll need to research what is required.

You can choose power tools or hand tools. Hand tools require more elbow grease, and Jennifer doesn’t mind using a little elbow grease. She explained:

[su_quote] We are frugal about what we spend. Our first tools were old hand-me-downs we got from friends and family. [/su_quote] [su_quote] Start with the basics. Research. Then, decide what you think works. Take $20 and go to a thrift shop. Don’t buy a bunch of expensive tools. [/su_quote]

At a minimum, you’ll probably want the following items for wood furniture:

As for acquiring a physical workspace, Jennifer told us:

[su_quote] My daughter and I work out of our garage, so the space for each furniture flip is free. Where we spend money is on the supplies. [/su_quote]

Step #4. Do a furniture flip

For each furniture flip, you’ll need to:

• Acquire furniture.
• Take before and after pictures.
• Repair the furniture.
• Find a buyer.

Find furniture

You’ll want to find quality furniture reasonably priced that you can flip. People commonly look for a coffee table, end table, chair, couch, shelving unit, or dresser.

Flippable furniture can often be found at a thrift store, garage sale, Craigslist, OfferUp, Facebook Marketplace, or on the side of the road.

You’ll want to look for relatively good-quality furniture, but you can repair it to create the perfect piece.

Take before and after pictures

Flipping old furniture usually requires some marketing to sell it. That means you need to take some before pictures of the piece to show what it looked like before you gave it new life.

After you finish, you’ll want to take some well-lit pictures that provide a perfect example of how someone might use the new furniture in their house.

You can also record a video of yourself sanding, applying paint, and performing other repairs.

Repair the furniture

You’ll want to develop a style or signature touch that separates your furniture. This could be a particular finish, color palette, or design element.

How to create painted furniture

One of the trends that a lot of people love is painted furniture. You just sand the original finish off the wood, add a little paint, and maybe change the hardware, and it’s ready for a resell.

How to flip a dresser

Dressers are one of the more challenging flips because they have drawers. If the drawers aren’t in working condition, your dresser flip will require replacing hardware, which will add to the cost of your dresser makeover.

Other than that, the procedure is the same as different furniture makeovers and flips.

How to flip couches

Flipping a couch is entirely different than most furniture makeovers. You will most likely be working with fabric or leather instead of (or in addition to) wood. That means you’ll need additional tools.

Most couch-flipping blogs focus on finding sellers, buying the couch cheap, and cleaning it up.

You might also consider reupholstering couches if you can get them for a steal. Check out Family Handyman’s reupholstering guide for couch-flipping tips.

Now that you know how to flip a couch, let's discuss finding a buyer.

Step #5. Establish the price

When you establish your asking price, you’ll want to consider your material costs, time you spent, and desired profit margin.

Jennifer prices her items based on market value, the time the flip takes, and the cost of the materials. Her profit margins tend to be higher when she sources the furniture herself.

She usually does 12 pieces per month, nine of which are her selections, while the other three are commissioned. She makes about $1,000 per piece.

Step #6. Create a sales strategy

Decide where you'll sell your refurbished furniture. Venues could include online marketplaces, your website, local consignment shops, or even your own showroom.

Jennifer mainly uses word of mouth to make money flipping furniture, but she includes social media in the “word of mouth” category. She explained that she didn’t know much about how to make money flipping furniture when she started:

[su_quote] I had no idea what I was doing. During the first year, I didn’t put much energy into it (selling on social media).[/su_quote]

Fortunately, you can learn from her mistakes before you start flipping furniture. Learn how she markets her business now.

Step #7. Market your furniture flips

There are many ways to market your work. Jennifer uses two main methods. To follow her path, you’ll want to develop an online presence and get referrals to sell your work.

Create an online presence

You’ll want to build a website and create profiles on social media platforms. Check out all of Saved by Design’s web assets .

Jennifer’s website uses a simple one-page design, but she also does a lot on social media. She told us:

[su_quote] We utilize Facebook, Instagram, TikTok, and YouTube. Instagram does best for us. [/su_quote]

[su_quote] For those who are wondering how to succeed on social media, she suggests you: • Find your niche. • Post consistently. [And I mean] all the time. • Provide content that your followers want and need to see. [/su_quote]

It should be noted that Jennifer has other streams of revenue, including:

• Consultations: Jennifer advises people on how to flip furniture for a rate of $100 per hour with a 15-minute minimum.
• Affiliate links: She also sells products to paint furniture on Amazon using affiliate links. Learn more about affiliate marketing .
• Etsy: Jennifer also makes additional revenue by selling gallons of paint on Etsy . The colors for painted furniture range from neutral shades to bright yellow and Tuscan red.

Word of mouth requires a great product and excellent customer service, which we’ll discuss next.

Get referrals

You can get referrals by handing out business cards , asking for customer reviews, or running an affiliate program . The goal is to get people who have already benefited from your furniture flip services to spread the word (which means you have to do a good job).

Step #8. Provide excellent customer service

Customer service can make or break companies. Jennifer explained how to flip furniture and provide excellent customer service. She started with a little about her history:

[su_quote] I was trying to figure out what made me such a great salesperson and concluded that follow-through is the difference between what I did and what other salespeople do. … People want to know they can believe what you say. [Which means] always underpromise and overdeliver. [/su_quote]

Jennifer explained that she takes this approach from the first time someone reaches out to her about a project. She’ll use an email or script that says:

[su_quote] Thank you for reaching out to me. I will always be honest with you, and if I can’t do something, I’ll tell you. [/su_quote]

Something as simple as that helps build trust with customers, even if she has to reject certain requests. She explained:

[su_quote] I reject a project mainly because I am too busy. I will (also) reject pieces if it’s so far gone that we can’t, or it’s a piece that so inexpensive we can’t justify working on it. [/su_quote]

In the rare instance that Jennifer has an issue after completing an order, she has an excellent way to handle that, too!

[su_quote]If you did make a mistake, own it and offer to fix it. Alternatively, ask them what can I do to correct this?[/su_quote]

Sometimes, that just isn’t enough, and you must be more creative. Jennifer explained:

[su_quote]When people just want to be angry, offer them solutions. Tell them we’ll have to agree to disagree if they don't accept them, but these solutions are still open if you change your mind.[/su_quote]

Another piece of customer service Jennifer and her daughter employ is personally delivering the furniture themselves, further building a relationship with the customer.

Step #9. Keep detailed records of each furniture flip

As a small business owner, you must track expenses and income. When flipping furniture for profit, make sure to document:

• The cost of the furniture piece.
• The mileage to pick up and deliver it.
• The time it takes you to do the makeover.
• The cost of paint, varnish, and anything else went into the redesign.

Use accounting software, like QuickBooks, to track income, expenses, and payroll . You might also want an accountant to help you automate your record-keeping and audit your books quarterly.

Step #10. Reinvest in the business

You’ll want to expand your business as you go. This may mean investing in more tools, moving into a store, advertising, hiring employees, or adding new revenue streams.

However you decide to expand your business, Jennifer recommends reinvesting profits. She told us how she handled hers:

[su_quote]It took at least a year for [the company] to fully cover [our living expenses]. … When we started, we reinvested 50% of our profit. As we’ve grown, we reduced our reinvestment down to 10%.[/su_quote]

Pro Tip: You can make a profit, and a business still fails. Imagine your cost of running a business is $2K per month. You make $3K per month, but your living expenses are $5K monthly. Are you paying all your bills? Nope. When calculating the cost of doing business , include your cost of living by adding up all your bills and multiplying by 2.5.

The sky is the limit. People spend over $243.8 billion annually on furniture, with an average of $767 per person. That means there is plenty of room for you to expand, especially if you focus on living room furniture.

The most significant percentage of the spending is on living room furniture, like coffee tables, end tables, and couches.

The best time to buy furniture from a store is during the end of the summer or winter seasons because that is when retailers shift their stock the most. During those times, you are likely to save money.

If you hope to find free furniture to make extraordinary profits, you should look at online marketplaces. While you can sometimes find free pieces on the side of the road, people moving will often include words like “sold immediately” in posts that you can find with an easy search.

• Furniture Flipping Teacher: Want to take a course on furniture flipping? Blogs typically recommend Furniture Flipping Teacher . We have not audited the course to see if it is applicable. We suggest watching their YouTube videos first.
• Dave Does Carpentry: Check out the YouTube channel on carpentry .
• Home Depot: Home Depot does lots of DIY videos .
• Business book: Try reading Jennifer’s favorite business book, Financial Peace by Dave Ramsey

Start flipping furniture yourself

Now you know how to start furniture flipping. It’s up to you to create creative ideas that will look amazing in people’s homes. Then find people who want the redecorated furniture. What kind of furniture revamps have you done?

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My Name is PRETTY NGOMANE. A south African female. Aspiring to do farming. And finding a home away from home for the differently abled persons in their daily needs.

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How To Write a Business Plan: A Step-By-Step Guide

April 23, 2024.

No matter how unique your ideas are, launching a successful business without a well-crafted plan is tough. That’s why learning how to write a business plan is key to seeing success from the start. 

An actionable business plan helps you and potential investors understand exactly where you want to go and how to get there. And if you aren’t trying to secure funding, a lean business plan can summarize the highlights to help you in other areas. Here’s everything you need to write a business plan that clarifies your company’s vision.

Business Plan Basics

A business plan outlines the company’s products or services, how it makes money, and its customers. It should also identify the business’s long-term goals and how it’ll achieve them.

But what does a business plan look like? There’s no singular format, but most contain the following core elements:

• Executive Summary . The executive summary is a high-level summary of your business plan’s key points. Include this early in the document, but write it last so you can accurately describe what’s in it.
• Company Description . This section covers your company’s mission, leadership team, and goals. If your business has operated for several years, include a history.
• Market Analysis . This is where you’ll write out your market research. Gather data on your industry. That includes target customer segments and the current competitive landscape. This info demonstrates the viability of your business idea. 
• Product and Service Offerings . Describe your company’s offerings and what sets them apart from competitors. This is your unique value proposition.
• Marketing Plan . Outline your marketing tactics and overall strategy. Mention your plan for pricing, promoting, selling, and distributing your products. This helps investors know you have a strategy in place to grow your business. 
• Logistics and Operations Plan . After describing your products and how you plan to generate demand, lay out how you intend to drive, accept payment for, and support sales.
• Management Overview . Potential investors want to know who they’re betting on. This section provides crucial information about who’s in charge. Include their track records of success, relevant expertise, and roles and responsibilities.
• Financial Analysis and Projections . If you have them, include any historical financial details and performance metrics. This includes assets, liabilities, expenses , projected financial statements, cash flow statements, and anything else offering insights.
• Appendix . This final section is a catch-all for any miscellaneous but valuable background information. Examples might be licenses or patents.’

RELATED ARTICLE — How to Keep Track of Business Expenses

How To Create a Business Plan

With a clear understanding of these documents, it’s time to learn how to write one. Here’s how to put together a strong business plan for your company:

• Carry out a Market Analysis on target demographics, competitors, industry trends, and market.
• In the Company Description and Products and Service Offerings sections, explain what makes your offerings unique.
• Outline your Marketing Plan and sales strategy. Describe your target market and ideal customer. Include factors like geographic region, age range, and education level.
• Map out your Financial Analysis and Projections. If you’re an established business, include data like profit-and-loss statements, a balance sheet delineating your assets and liabilities, and cash flow statements or projections. If you’re still in the early stages, focus just on financial projections instead. Mention anticipated startup costs and your current cash flow.
• Your Logistics and Operations Plan explains how you’ll execute your ideas. Describe any relationships with suppliers, office space, or equipment. Make sure to mention production logistics and any shipping and fulfillment plans. This demonstrates that you understand the day-to-day operations of producing your product.
• Introduce yourself and/or your Management Team and principal hires. Emphasize past successes in related sectors and any unique expertise your staff has.
• Regardless of what order you prepare your business plan in, write the Executive Summary last. Do this by turning your market research and value proposition into tangible objectives and key milestones. This section is typically the first your readers see, so it should make them want to read more.

Be sure to get feedback from colleagues, industry contacts, and friends and family. The more eyes you get on your business plan, the less likely you are to make mistakes or leave out details.

RELATED ARTICLE — How to Offer Net 30 Terms  

What Are Business Plans For?

Writing and adhering to a business plan allows you to think through every aspect of your business. This helps you clarify your vision and shows where your ideas aren’t as developed.

But business plans don’t just clarify the company’s mission and direction. Entrepreneurs hope to answer this tough question with a business plan: how to attract investors. A well-written document can instill confidence by showing how supported it is. This is the main reason many business owners create a comprehensive overview.

And investors aren’t the only ones you’re trying to impress. An inspiring business plan attracts top talent in your industry. It proves that your team is organized, knows what it wants, and has ideas for the future.

Exploring Different Types of Business Plans

Business plans can be categorized based on type and style. Let’s explore three of the most common types.

A traditional business plan is the most common. This is what lenders and investment funds want to see before making any decisions. Traditional business plans are typically long. That’s because they provide a thorough overview of your company’s abilities, finances, and prospects

If you’re not courting investors, you might prefer a lean business plan. This type of document is shorter, focusing on the highlights instead of completeness. A lean business plan is great for brainstorming or onboarding new team members with reduced time and effort. But, because they’re less comprehensive, lean business plans aren’t ideal for seeking outside investment. Investors might not see how viable your business is without the added details. 

Finally, if your organization is a nonprofit, focus on the impact you hope to make for your chosen cause, not how you’ll grow revenue. But donors may want to see a more detailed business plan before making sizable donations.

RELATED ARTICLE — How to Write an Invoice in 5 Steps

Caveats To Watch Out For

An actionable step-by-step business plan requires a strong understanding of how it will help you reach your company’s goals. Now that you know how to start a business plan, here are some common mistakes to avoid when you start writing:

• Putting on Rose-colored Glasses . When you believe in your company and its mission, it’s easy to be too optimistic about future prospects. You might also overlook potential roadblocks. Be sure to keep one foot on the ground to avoid misrepresenting your company’s potential.
• Focusing Too Much on the Details . If your company is new or not yet established, focus on high-level strategy and vision. Save the details for when you’ve generated some actionable data.
• Setting Fuzzy Goals . Keep milestones concrete and measurable to meaningfully track progress.
• Overcomplicating . There’s nothing wrong with being comprehensive, but creating an overly intricate strategy makes it harder to execute. Keep it simple.
• Setting It in Stone . Your business plan won’t be much of a guide if you’re constantly making changes. But it’s important to move on from ineffective strategies or unachievable goals. Striking the right balance between stable ideas and flexible methods ensures your business plan is a help, not a hindrance.

5 Tips for an Effective Business Plan

Now that you know what to avoid, let’s learn some tips for making your business plan as effective as possible:

• Clearly Articulate Your Value Proposition . What unsolved problem does your company provide the solution for?
• Don’t Skimp on Market Research . A seemingly great idea won’t sell if no one is interested in buying it.
• Set Quantifiable Goals You Can Track . It’s difficult to measure progress toward vague, qualitative milestones.
• Hype up Your Team . Lenders and investors want to see that qualified personnel run your company.
• Manage Expectations . Don’t make promises you can’t keep. Surpassing your targets is impressive; falling short isn’t.

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Updated Biden administration rules will soon affect students across US: What to know

Students and school employees across America will be impacted in the fall by new changes to a rule that affects all federally-funded schools.

Practically, it's a sweeping update to how schools will have to handle sex discrimination and abuse cases. Politically, it's a part of a power struggle between the Trump and Biden administrations.

What's new? The Biden administration released a new set of rules this week overhauling the Trump administration's Title IX rules – which gave more rights to alleged perpetrators of sexual assault and harassment. The new rules also stipulate further protections for LGBTQ+ students as well as parenting and pregnant students.

What is Title IX? Title IX is a civil rights law that bans sex discrimination against students, employees and others at public schools, colleges and universities that receive federal funding.

What were some of the old rules? For cases of sexual assault, they stipulated that schools only had to investigate claims that met a certain threshold of sex discrimination and were made through a formal reporting process. It also raised the bar of proof for sexual misconduct on college campuses. They prohibited investigations of cases that occurred off campus.

Why does the change matter? Critics argued the Trump-era rules prevented people accused of sexual harassment, assault or discrimination from facing repercussions. Supporters contended the rules rightly strengthened due-process protections for accused students or faculty members.

Biden's new Title IX rules will affect people on the nation's school campuses starting in August.

What happened this week?

The Biden administration's new set of guidance overhauls Trump-era rules that in part narrowed which and how schools could investigate sex discrimination cases. President Joe Biden in his 2020 presidential campaign vowed to overturn the changes made under Education Secretary Betsy DeVos.

The new rules expand the definition of sexual assault and harassment. That means schools could investigate more cases of discrimination, abuse or harassment filed by people on school campuses under the scope of the law.

College student survivors will no longer be required to attend live hearings or go through cross examinations. And people will be given the right to "prompt and equitable grievance procedures," the rule reads.

LGBTQ+ students will be guaranteed protection under the law if they are discriminated against for their gender identity or sexual orientation.

Pregnant and parenting students who might receive unwanted sexual attention, shame or punishment at schools will also be granted more protections from sex discrimination in the admissions process and on campus.

“These final regulations build on the legacy of Title IX by clarifying that all our nation’s students can access schools that are safe, welcoming, and respect their rights," said U.S. Secretary of Education Miguel Cardona.

Who is impacted by the changes to Title IX?

The rule changes have a wide range of effects on students, among the most notable examples:

• Sexual assault survivors : The new rules will have sweeping effects on survivors of sexual misconduct and those accused of crimes. Among the changes: The definition of sexual assault will be expanded in K-12 schools and colleges.
• LGBTQ+ students : Biden's Title IX update stipulates protections from sex discrimination based gender identity for the first time.
• Pregnant and parenting students : The new regulations extend the definition of "sex-based harassment" to include pregnant people on campuses.

Ruling on transgender student participation in sports remains unsettled

The Biden administration did not rule on whether transgender and nonbinary students can participate on the sports teams that align with their gender.

The administration released a proposed rule in April 2023 that said schools and colleges largely could not ban nonbinary and transgender students from sports teams in the new Title IX rules.

Contact Kayla Jimenez at [email protected] .  Follow her on X at @kaylajjimenez.

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