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How to Write An Outstanding Career Goals Essay for MBA Programs

A step-by-step approach to conquering the most important part of your mba application, with a full-length career goals essay example worthy of harvard business school.

Part 1: What is the career goals essay?

Part 2: how to define your career goals, part 3: how to write a career goals essay, part 4: career goals essay outline, part 5: career goals essay example .

Just as your undergraduate admissions application most likely required you to write a “personal statement,” at the center of almost every MBA application packet is the career goals essay. It can take on many different forms through varying prompts and word count requirements, but the approach to this seminal portion of your MBA application remains the same. No matter which programs you’re applying to, the career goals essay is your chance to explain why you’re applying to business school in the first place.

And, more broadly, this is your chance to demonstrate passion. The dirty little secret to MBA “goals essays” is that no one follows up with you in the future to see if you actually accomplished the goal you wrote about. Did you, for instance, really start that ethically sourced pants company? Did you successfully develop boutique exercise gyms? Start a niche media company? Whatever the goal, the most important aspect of your stated plan is that your choice proves you have a passion for a certain field, and that you’re dedicated to making big changes in that field.   

Much of the MBA is geared toward inviting you to explore new avenues of interest; so, not only is it possible for your goal to change over the course of your MBA educational experience, but it’s expected to.

Why, then, do these programs make such a big deal about your current goal if it’s expected to change? Admissions committees want to know that you’re passionate about something. They want to see how you think about the world, what problems you’ve identified in existing systems, and how you plan to solve them in order to effect long-lasting change. 

They want to see that you have set out to achieve a vision. The vision can change, but it’s imperative that you’re the type of person who has a vision in the first place. That’s the goal of this essay. Show your passion for accomplishing a vision. Show that your engine is revved–that there’s a fire under your feet.

Take a look at a few of the ways top MBA programs word their career goals essay prompts below:

Harvard Essay 1: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (No word-limit)

This prompt seems frighteningly open ended, but Harvard Business School (HBS) is being a little sneaky. The HBS admissions committee doesn’t want you to tell them just anything, as their one-and-only essay prompt might appear at first glance. They want to know why you’re applying, and your answer should center around your long-term goal.

Though there’s no word limit listed, based on our experience working with past successful applicants, you should aim for 750-1000 words. An essay over 1,000 words can bog down a reader, but an essay that’s fewer than 750 words–at least for the HBS application, where this essay is the only chance you have to impress the admissions committee–risks not being robust enough to prove your case that you , amongst thousands of others, deserve a spot in the HBS class.  

With the exception of HBS, most schools don’t disguise their prompts as general personal essays. Most ask you explicitly about your goals. For example:

Columbia Essay 1: Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals over the next 3-5 years and what, in your imagination, would be your long term dream job? (Word limit: 500 words)

NYU Stern Essay 1: What are your short and long-term career goals? How will the MBA help you achieve them? (500 word maximum, double-spaced, 12-point font)

Chicago Booth Essay 1: How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

LBS Essay 1: What are your post-MBA goals and how will your prior experience and the London Business School programme contribute towards these? (500-word limit)

U. Penn Wharton Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

With these, your task is clear: Why are you applying? What is your goal?

Other top programs word their career goals essay prompts a little differently. Case in point:

Yale Essay 1: Describe the biggest commitment you have ever made. (500 words)

Stanford Essay 1: What matters most to you, and why? (750 words)

For each of these examples, although your approach might take a slightly different slant depending on the wording, one aspect should be absolutely clear: what do you want to achieve in your career, in the short and long term? The “biggest commitment you’ve ever made” absolutely must tie in with your long-term goal. The thing that “matters most to you” needs to be nearly inseparable from what you want to accomplish in the future. Don’t let the different wordings fool you: these are all career goals essay prompts.

There are a handful of exceptions. In their 2018 application, Duke’s Fuqua program, for example, did not ask its applicants about their goals, but instead asked for a more personality-driven “list” essay calling for 25 “fun facts” about yourself. The University of Michigan’s program only asked explicitly about applicants’ short-term goals. However, chances are, if you’re applying to more than one MBA program, you’re going to have to tackle the “career goals essay.”.

In this article, we’re going to walk you through a step-by-step approach for acing your career goals essay. From identifying the “right goal” (because some goals aren’t the right ones to discuss on your MBA application) to breaking down the essay into its requisite components, to avoiding common pitfalls many applicants make, we’ll show you everything you need to know before you attempt to take a first stab at one of these prompts.

But before we begin, we want to lead with an important caveat. What follows will offer you an excellent, time-tested template for how to write a strong career goals essay. That said, the best essays don’t follow a formula. The absolute best-of-the-best essays find their own form that’s most suitable for the individual essay’s content.

What’s the difference between an MBA ‘career goals essay’ and a ‘personal statement’ I might have written for other applications?

A personal statement, by nature, is personal. It can take on a pretty amorphous shape, and oftentimes the more creative you make it, the better. A personal statement’s purpose is to allow an admissions officer to get to know you as a person.

And while admissions committees want to see who you are as a person, they also want to know who you are as a leader.

This is an important distinction. A personal statement can address whatever you want it to, as long as it allows the reader to get to know you more fully. But the career goals essay is far more pointed. In it, your primary job is to show where you’re headed, why it matters (both to you and to the world) and why you’re the best person for the job.

Business schools want to know what kind of impact you’re going to make on the world. If you can work your personality into the mix while doing so, great, but the “personal” should always come secondary to the essay’s primary focus: your future, and the plan you have to achieve it.

Look up “goal” in your nearest dictionary, and you’ll find a definition somewhere along the lines of “the end toward which effort is dedicated.” What does that mean? Who knows! That’s exactly our point. Forget Merriam Webster’s definition. The MBA goal is a totally different beast.

There are two distinct types of “goals” that the “career goals essays” ask for: the long-term goal and the short-term goal. Below, we’ll break down both goal types to help you identify the “right” goal for each.

The Long-term Goal

The long-term goal is your “big picture” vision. It’s what you see yourself accomplishing ten-plus years down the line from receiving your MBA. This should be the culmination of your life’s work, as you see it from your current vantage point.

There’s really no such thing as a long-term goal that’s “too big,” but there are long-term goals that are too general. You don’t want your long-term goal to be something as broad as “saving the world.” In what way will you save the world? What part of the world will you save?

You want a long-term goal that has a big impact, sure, but your reader also needs to believe that you can achieve it. While you need to exhibit passion for a vision, the MBA admissions committee wants to see that you’re level-headed enough to be able to execute on that passion. They want to see that you’ve made a plan, and that an MBA is an essential next-step in accomplishing that plan.

Your long-term goal also needs to be achievable based on your experience. If you studied finance in college and worked as a banker for the past five years, your long-term goal in this essay should not be about curing cancer.

However, if you, our health-conscious banker, do want to move from finance into a cancer-related field, you might define your long-term goal as “optimizing the existing healthcare field using my business expertise.” You might therefore argue that an MBA can help you expand your existing knowledge base into the underlying business principles behind the healthcare field. In this way, the MBA becomes a crucial part of your plan. 

Below, we’re going to give you a check-list to work your way toward choosing a strong long-term goal, but first let’s understand what exactly a long-term goal should look like.

The easiest way to think about the long-term goal is to consider it a solution to a problem that you’re passionate about. That’s the crux of the formula. Let’s break this down into two general types of long-term goals:

1.)   Solve a problem that affects people through an innovation in a field

This is the long-term goal for the free thinking entrepreneurial type. If your ultimate goal is to start your own company, then this is probably the route you want to take. Let’s say you’re passionate about alleviating world hunger. Maybe you have a history with agriculture start-ups, and you’ve seen first-hand the negative effect poor crop yields have on sub-Saharan African farmers. You’ve gained conviction that creating an NGO focused on tool sharing amongst farmers could increase crop yields. Creating this organization would be an innovation that will solve a problem that you care about. In this case, it could be your long-term goal.

2.)   Capitalize on an inefficiency in a field through existing means

Let’s say you don’t have a groundbreaking new idea. No big deal. Not every MBA applicant needs to start their own company. Instead, you could identify an inefficiency as a problem and propose a solution.

Perhaps you work in the tech industry, and you’re focused on semiconductors. You’ve noticed that your company’s manual engineering process is creating a lag-time for your business’s design cycle. Maybe you want to encourage companies like yours to adopt machine learning technology to free up engineers’ time and resources. That’s a way to solve a problem by addressing a current inefficiency. Facilitating the adoption of machine learning into semiconductor engineering could thereby be your long-term goal.

Notice that both of these “goal types” include solving a problem. Selecting a goal that solves a problem is the easiest and most effective approach to writing the career goals essay.

Let’s be real, though. Often, people apply for MBA programs because they want to make more money or change jobs. And here lies one of the most common mistakes applicants make in the career goals essay. Maybe you’re applying for an MBA to get promoted ahead-of-turn, transition out of your role, or get recruited at a bigger firm. That’s fair. But it’s not the “goal” you write about in this essay.

If this describes you, consider this third approach to the career goals essay.

3.)   Create a narrative around your past experience 

If you don’t already have a big solution or problem in mind, you can reverse engineer one using what you’ve already done in the past.

Think about what you studied in college, the career you’ve had so far, your favorite work projects, any extra-professional activities you’ve devoted your free time to--what connects these experiences? If you followed that through-line all the way to fruition, what would your professional life look like?

For example: let’s say you were premed in college but worked in finance afterward. Your longtime passion has been for science, but your work experience is in distressed debt. The through-line here might be that you enjoy solving problems, whether in the lab at school or on a spreadsheet at work.

A strong “goal” could therefore be going into healthcare administration, where you could combine your science knowledge with your financial training to make an impact in the field.

Through this approach, you take what you care about and what you’ve done so far and spin them together into a big-picture goal that makes sense for your future.

Stress test for choosing your long-term goal 

If you’ve now got your long-term goal in mind, run it through our stress-test below to see if it holds water. If you don’t yet know your goal, try to work your way through this stress-test and see where you land.

The first test accounts for categories 1 and 2, innovation and optimization.

Stress Test 1

1.)   Is there a real-world problem you care deeply about?

a.     What keeps you up at night?

b.     If you could change one thing about the world to make it a better place, what would that change be?

2.)   Does the problem relate to your professional history?

a.     If your answer is “YES,” you have the perfect set-up for your MBA goal. This is the problem you’re going to solve.

3.)   Can you dream up a solution?

a.     What job would allow you to work toward solving the problem above?

                                               i. Starting your own company?

                                             ii. Becoming the CEO of an existing company?

1.     This job role = your Long-term Goal

If you breezed through that stress-test, you’re ready to move on. However, if not…

What if that test didn’t work?

If you snagged at some point in the above stress test, even if it was on the very first point, don’t fret. You can reverse engineer a strong career goals essay goal. Here’s how:

Stress Test 2

1.)   Your area of interest. What field do you work in or hope to work in?

a.     Can you genuinely talk about this field to show that it’s your passion ?

b.     Look back over the things you’ve done in your life, professionally and personally. Is there a through-line?

2.)   What’s the major problem facing your area of interest?

3.)   How might you solve that problem? Can you propose a solution?

a.     Is there a job function that might allow you to work toward solving the major problem facing your area of interest?

                                               i. This job role = your Long-term Goal

To reiterate, the most important takeaway from this section is that your long-term goal isn’t just what you hope to do in the future. A strong long-term goal is a solution to a problem that you’re passionate about.

Before moving on to the short-term goal, let’s take a moment to look at how an example applicant approached this stress test. We’ll use her essay to illustrate many of the points we make throughout this guide. Check her out:

Elinor (our example applicant) studied Evolutionary Biology as an undergraduate, but ultimately realized that practicing science (via a career in medicine, etc.) wasn’t her passion. Instead, what she valued most about her biology education was the rigorous, empirical, and experimental framework it gave her to view the world through. In other words, she valued the education itself, and to learn more about the system of higher education, she pursued a one-year Masters Degree in Education post-undergrad. 

Following her masters in education, Elinor landed a job at the Gates Foundation, where she worked for three years to design and implement cost-effective approaches to increasing classroom learning in rural Indian schools. 

Having worked in educational development financing for some time, Elinor is ready to utilize the expertise she’s acquired from the Gates Foundation in order to make a humanitarian impact on higher education in the US, her lifelong passion.

How would Elinor approach the stress-test in order to land on her ultimate goal? Take a look at her answers to the test below:

Access to education. Elinor believes in higher education—it was the singular force that changed her life for the better—and she feels conviction in the idea that everyone deserves access to this type of education, even those who have to work full-time jobs. In fact, she thinks working and education shouldn’t be mutually exclusive… surely there must be a way to get an education while also supporting yourself and your family and not going into a huge amount of debt… but how? Elinor wants to democratize education , thereby ultimately helping to increase socio-economic mobility and help working class people achieve the same goals as the more privileged class through equal access to education.

2.)   Does problem relate to your professional history?

a.     If you answer is “YES,” you have the perfect set-up for your MBA goal. This is the problem you’re going to solve.

YES! Elinor not only has an extensive academic record, having pursued a Masters in Education, but also the financial wherewithal from years of managing the allocation of educational funds in an international setting to potentially figure out a finance-backed solution to the problem of equal access to higher education in the states.

In fact, in addition to her main job function, she’s recently fostered a collaborative partnership between the Gates Foundation and Deloitte consultants to work with Deloitte’s corporate clients in order to provide corporate grants to employees who would like to attend these universities while continuing to work at the corporation.

Elinor’s most recent work with the Deloitte partnership has inspired her to take this initiative and expand it to a national scale. Her ultimate goal is to create her own venture connecting large corporations with universities to provide alternatives to traditional four-year degrees , thereby allowing working class people to access higher education without taking on loads of debt, and continuing to provide for their families in the process.

This job role = your Long-term Goal

And, with that, Elinor has a problem that she is personally passionate about, has the experience to make her the one to solve it, and has a solution in terms of a future job function. Her long-term goal is therefore sound. She’s ready to move on to…

The short-term goal

Your long-term goal should be big. It’s your big dream. You shouldn’t be able to accomplish your long-term goal right away. Even after your MBA, it should take years and years of professional development to reach your long-term goal. If you can achieve your long-term goal immediately after graduating from an MBA program, it’s not your long-term goal.

For example, say your goal is to alleviate poverty in sub-Saharan Africa by helping farmers access useful agricultural technologies. That’s not something you can do in a day. That’s a life’s work, and there will be many steps you’ll need to take to prepare for such a venture after receiving your MBA.

The thing you’ll do directly following your MBA is your short-term goal . Working at Goldman Sachs or McKinsey are fine short-term goals; so is taking a job at any existing company within your desired field in order to build up your skill set, or even launching a start-up venture that begins to address one aspect of your long-term goal.

The most important thing to consider when isolating your short-term goal is whether it tracks with the long-term goal. The purpose of the short-term goal in a career goals essay is to show that you can make a plan that gets you from point A to point D, where point A is all you’ve accomplished to-date, point B is your MBA, and point D is your long-term goal. That leaves you with point C: your short-term goal.

You want to show through the short-term goal that you understand what it takes to pull off something big. MBA admissions committees aren’t looking for wayward dreamers; they’re looking for future leaders who have what it takes to accomplish something special, and what it takes, pretty much always, is a step-wise approach to professional growth.

The short-term goal showcases your follow-through, your ability to plan, and your ability to be precise about how you’ll position yourself to accomplish your long-term goal.  

A helpful formula for thinking about your short-term goal might be:

The skills you gain from an MBA + the experience you gain from your short-term goal = strong preparation for your long-term goal.

Let’s go back to the world hunger example. If you say your long-term goal is to solve world hunger, but your short-term goal is to work at Goldman Sachs, it’s going to sound a little fishy. This is one of the biggest mistakes applicants make. They set awe-inspiring, impactful long-term goals, but then their short-term goal is to get recruited at top finance or consulting firm.

Let’s be clear: After an MBA, going into finance or consulting is a perfectly reasonable thing to do. In fact, the majority of MBA graduates do it. You’ve just paid a lot of money for a degree, so it’s fair that you want to earn it back.

That said, you need to reconcile your short-term goal with your long term vision. So, you’ll need to specify the type of experience you intend to gain from Goldman that will help you alleviate hunger. Maybe you’ll work as an investment banker to learn the ins-and-outs of raising capital for new businesses, and one day apply this capital-raising expertise to your own developing business aimed at solving world hunger. That tracks. That’s a solid short-term goal.

However, you could strengthen it further by claiming that you aim to take up a position in Goldman’s nonprofit wing to specialize in raising capital for the types of businesses that you eventually want to start. Remember, it’s fine if your plans change. What’s important here is that you prove you have the follow-through required to complete any goal at all, and part of that means proving you’re the type of person who can form a step-wise, sensible plan.  

The best way to think about your short-term goal is to consider it as part of your 10,000 hours of practice leading up to your long-term goal . In your MBA program, you’ll learn a lot of theory and study a lot of real-world business cases. The MBA should prepare you with the skills necessary to accomplish your long-term goal.

However, these skills won’t be fine-tuned or tested in real-world business scenarios. You’ll need to put the iron to the fire, and the “fire,” in this idiom, is your short-term goal. A well-chosen short-term goal allows you to put into practice what you’ve learned through your MBA in order to prepare you for your long-term goal.

Let’s refer back to our example applicant. Elinor knows first-hand about education, and she also knows a lot about financial allocation in an educational setting. However, Elinor has never run a business on her own; so, before Elinor can make her own venture fund that connects universities with corporate support, she’ll need to gain management skills.

She has no idea how to start her own fund or manage workers, but that’s exactly what she can gain through her MBA. The MBA will connect her with resources and networks while also giving her management skills to start her own fund and assemble a team. 

However, immediately following her MBA, she likely won’t be ready to execute her vision. She’ll need to practice the skills she’s learned in order to prepare for her long-term goal.

How could a future education innovator best prepare to tackle her vision? There are a few possibilities. She could join an education startup with similar aims as her own–perhaps one like Glimpse K12, which works with education finance, where she could learn best practices.

However, it’s important to note that she could do this without an MBA. So, if her short-term goal is joining Glimpse , she should argue that she’ll leverage her MBA skill set to expand Glimpse beyond their K12 platform and into the higher education space, where her passion lies. That’s a strong short-term goal that makes use of her MBA.

Or, perhaps she prepares for her education finance venture by tackling the problem from the academic side–she could round out her financial background by joining a university’s administrative office in order to understand their needs and foresee potential problems associated with bringing corporations into the fold.

In this example, she could leverage the business skills she gained through her MBA to begin a trial run of her future vision with this one university, working to find corporate partnerships for that specific university in the hopes of later branching out into a national platform.

Yet another option would be to join a specific corporation and work the partnership from the corporate side. No matter the short-term goal, there’s one thing in common: she’s using her managerial skill-set to practice for her future long-term goal. Each option takes her one step closer to reaching her goal post-MBA.

Before you put pen to paper or open up that blank Word doc, make sure you’ve spent ample time brainstorming the above information. The hardest part of acing the career goals essay takes place before you ever start writing. Be certain that you have your long- and short-term goals solid and ready to go before you approach the actual writing of the essay. Take your time on the pre-writing preparation.

But once you’ve done all that, it’s time to write.

Below, we’ve devised an easy-to-digest strategy to help you convey your short- and long-term goals in a manner that will have the admissions committees begging you to join their programs. We’ve broken down the actual writing of the career goals essay into distinct components.

Though we encourage you to think of these components as key concepts to include in your essay, we don’t necessarily advise that you break these components out into distinct paragraphs like we’ve done below. We’re breaking them down into paragraphs to give you a solid template to work with, but again, the best essays will find their own forms that go beyond the high school five-paragraph essay.

In any case, every solid career goals essay should touch upon the below concepts in some manner, so following our structure below is a great way to churn out a first draft. The art, then, comes in revision.

Before moving on, be sure you can answer yes to both questions below:

1.)   Is your long-term goal a solution to a problem that you’re passionate about?

2.)   Is your short-term goal a stepping stone between your MBA and your long-term goal?

If both answers are “yes,” then let’s get to writing.

As with any essay, the career goals essay should have a beginning, middle, and end. You’ll need an introduction that presents an argument (your long-term goal is your argument, as you’ll see) a body that substantiates your position on the argument, and a conclusion that reminds us why it matters in the first place.

For the purpose of this breakdown, we’re going to assume we’re working with the HBS essay prompt, as their word-count of around 1,000 words is the most daunting. Even for a shorter essay, though, you’ll want to aim to cover most of these points, but you’ll do it in a more condensed fashion. If the school conducts interviews, you'll have an opportunity to elaborate in your MBA interview .

Remember the goal of the career goals essay. Demonstrate a passion for a problem, and convince the admissions committee that you are the type of person who can solve it. You can show off that passion in 1,000 words or 250 words. No matter the essay’s length, the heart of your approach is the same.

The introduction

Part 1: the problem. 

For the Class of 2021, HBS reportedly received about 10,000 applications. Though HBS is one of the largest MBA programs, with almost 1,000 people per class, the sheer number of applicants means that most everyone who applied was rejected.

Given that your essay is going to be read alongside nearly 9,999 others, how do you hook a reader at the start? What gets your attention when you’re reading a news article or a novel, watching a movie, or listening to someone else recount a real-life anecdote?

Oftentimes, what hooks us is a problem. If you can turn your reader’s attention to a problem with real-world effects, they’ll likely want to read more. Think back to your long-term goal. You’re planning to solve a major problem, right?

If that’s the case (and it should be) then your first couple of sentences needs to establish the problem. Do this in as compelling a way as possible. Set the scene. Dramatize. Paint the picture. Give us stakes to sink our teeth into. The reader has to feel that this problem needs to be solved. And problems need to be solved when they have a negative impact, so try to state clearly exactly what’s wrong.

An important caveat: you’re not just trying to prove that your chosen problem matters in general. You need to argue why it matters to you . In other words, why do you care? Do you have a connection to the problem? Has the problem affected you negatively either in your personal or professional life? Establish this connection as early as possible.

The problem’s connection to you can be as personal as you’d like to make it. Our banker applicant could have been inspired to go into the healthcare industry because he saw first-hand how the business operations of the healthcare industry failed someone he cared about, and he’s been inspired to use his business skills to help fix it. That would be an extremely personal, human response to a problem.

However, your connection to the problem doesn’t need to be touchy-feely, and you shouldn’t try to force a deeply personal connection if the problem doesn’t warrant it.

For example, our software engineering example probably doesn’t have a deeply personal reason to care about increasing semiconductor design efficiency, but it is her business to do so. If she’s an engineer who’s personally felt the adverse effects of manual semiconductor design and knows how much more she and other engineers like her could do if she optimized the process via machine learning, then there’s a problem that she cares about.

In this example, the software engineer would begin her essay with the problem–explaining what the current design process is like and how that’s affecting the company and industry. She’d use statistics and projections to substantiate her claims.

Then, she’d argue why it matters to her. She’s devoted the past five years of her life to semiconductor engineering, many more if you count her educational years–that means she’s spent countless hours doing something that could be facilitated by machine learning!

The problem affects her directly through her past work experiences, and it affects the industry at large, too. She’s felt this problem’s affects firsthand and cares about it because it’s what she does for a living. Placing herself at the center of the problem makes the problem personal. Making the problem personal is essential to arguing that she is the best person to solve it.

In the first half of your introduction, you should aim to accomplish two things: 

1.)   Establish the problem and convince your reader it needs to be solved. Set the stakes.

2.)   Argue that YOU are the one to solve it. Why do you care?

After you’ve established the problem and placed yourself at the forefront of the issue, you’re ready to move on to the second part of the introduction: the solution.  

Part 2: the solution.

Remember, your long-term goal is the solution to the problem above. Once you’ve established the problem and demonstrated why you’re passionate about solving it, it’s time to dive into how you plan to solve it. Here’s how to do that.

1.)   What is currently being done to address the problem?

Chances are, you’re not the first person who’s noticed this problem. In fact, if the problem is big enough, you shouldn’t be the only person who knows about it. Crop yields in sub-Saharan Africa? People know that’s a problem.

What’s currently underway to solve for it? What’s needed? How has the industry attempted, and failed, to solve the problem in the past? We need to get a sense that this problem is not easy to solve. If it’s easy, why would you need to devote your life’s work to solving it? Why would you need an MBA? Complex problems require complex solutions, and we need to feel the complexity at play in order to understand why it’s your long-term goal. 

2.)   What do YOU bring to the table that others don’t?

So, you’ve identified a problem that matters to you, and you’ve discussed its complexity. What makes you think that YOU can solve it? Others have tried, but they’re missing some important component that you’ll be able to bring to the issue based on your unique expertise. What is your unique expertise?

3.)   Your solution.

Now’s the time to propose your solution. If you’ve successfully argued points 1 and 2 above, then you’ll have the reader on the edge of her seat awaiting how you plan to fix it. Frame your solution in terms of your expertise. 

You want to bring your knowledge of machine learning into a field that doesn’t currently utilize it. You want to use your entrepreneurial prowess to start a tool-sharing organization for farmers. You want to leverage your financial background to streamline cancer research funding. How do you plan to attack the problem you laid out above to solve it?

4.)   To accomplish this solution, what business role will you take?

This is your long-term goal . In order to solve XX problem through YY means, you’ll do ZZ business role. The long-term goal is ZZ, the job. The job will allow you to solve the problem above. 

It’s not enough to state the problem and a solution. The career goals essay requires you to frame that solution within a job function. Maybe you want to start your own company. Maybe you want to be CFO of an existing company. Maybe you want to invent a new job in an existing field.

The possibilities are endless, but you need to end your introduction by assigning a job title to your future that will allow you to accomplish the above. An admissions committee doesn’t want a solution that’s floating around as an idea . Ground your solution in a job function.

An optional finish: as icing on the cake, to cap off your introduction, tie in the MBA. You’ll cover the “why MBA” portion of your argument more extensively in the essay’s body paragraphs, but for now, just hint at it. You want to solve this important problem by becoming this job function, but first, you need an MBA. This way, the adcom gets a strong sense of what’s coming in the next few paragraphs.

And, with that, you’ll have a solid introduction that hooks the reader and keeps them invested in both this essay and your application as a whole. To recap: 

1.)   The problem

2.)   Why it matters to you

3.)   What’s been done / what’s needed?

4.)   How your particular expertise can contribute

5.)   Your solution in terms of a job function

This might seem like a lot for an introduction, but you can cover many of these components in a sentence or two, if they’re strong. For a 1,000-word essay, plan on devoting around 250-300 words on your intro.

No matter the length of the essay, plan to devote a solid quarter of your available word-count to introducing your take on the problem at-hand. Your introduction is the most important part of the essay, so don’t skimp. 

At the end of this article, we’ve posted a full-length HBS essay example to show our advice in practice, but for now, take a look at that essay’s introduction to see how one applicant, Elinor, utilized our advice to demonstrate passion for a problem and hook the readers. Below, you’ll find Elinor’s introduction followed by a breakdown of how and why it works:

Due to financial constraints and familial obligations, neither of my older brothers were able to attend college. Instead, after graduating high school, they joined the corporate workforce, and to this day my brothers mark their biggest regret as not having been afforded the same opportunity for educational advancement as I was given. Unlike my brothers, a string of strong test scores allowed me to leave my rural hometown for the Ivory halls of Princeton University, where need-based financial aid provided the chance to study a field that always fascinated me: Human Evolutionary Biology. 

Throughout my studies, I became enthralled by the scientific turn of mind involved in asking and answering complex questions through straightforward, repeatable experimental methods. For example, my thesis research aimed to discover more about the genetic underpinnings of bipedalism in humans, and through a rigorous bioinformatics comparison between humans and other primates, we were able to isolate a potentially interesting gene region for future study. Though I loved biology, as most of my peers began the medical school application process, I realized my passion didn’t lie in practicing science, but rather in the framework through which science had allowed me to take complicated questions and distill them down to measurable, testable parts. In other words, what I loved most about my science education wasn’t the science, but the education itself. Access to higher education transformed the way I think about the world–a frame of mind that was not afforded to my brothers and so many like them due to the steep financial costs associated with most avenues of higher education. I believe that everyone–even those who must join the workforce to support themselves and their families–should have the option to better themselves through education.

It’s no secret that my generation is plagued with student loans, and the fear of compounding interest rates deters many from post-high-school education. Having pursued a Masters in Education from Yale University before joining the Gates Foundation where I focused on the financial allocation for educational development in rural Indian schools, I’ve become well-versed in both the system of higher education and the ways in which financial institutions can bolster humanitarian efforts. My goal is to leverage my passion for education and my experience with education finance to create a fund that will increase access to higher education in the US  through corporate partnerships with universities, ultimately providing powerful alternatives to education finance for employees who, like my brothers, were forced to choose work over college.

Through her introduction, Elinor provided the admissions committee with a personal problem that she is both passionate about and uniquely positioned to solve. Let’s break down her introduction into the outline we laid out above:

1.)   The problem.

a.     Elinor believes in higher education, but tuition and interest rates on student loans are prohibitive to many.

2.)   Why it matters to you.

a.     Elinor’s life has been forever changed by higher education–she approaches problems differently than she would have without going to college. Conversely, her brothers (making it personal to her own lived experience) didn’t get this life-changing opportunity because they had to go to work after high school, and she wants to change the education finance landscape in order to allow future students like her brothers to have access to higher ed.

a.     She mentions student loans as the only viable option, but also points out how compounding interest rates make this option less than ideal. There’s a void to be filled.

4.)   How your particular expertise can contribute.

a.     She demonstrates her passion for education via her lively discussion of her undergraduate studies and her commitment to the system of education through her masters degree. She also includes the financial expertise she’s gained through her work with the Gates Foundation (which the admissions committee will see on her resume.) These two attributes (education and finance) uniquely position her to make moves in the future of education finance.

5.)   Your solution in terms of a job function.

a.     Elinor states that she will start a fund that works to partner universities with corporations, thereby creating an alternative means of education finance that would solve the problem her brothers experienced. Her job function would be “fund manager,” and it could certainly solve her problem.

With that, Elinor has followed our outline and constructed a compelling introduction to her essay.

The Career Goals Essay body paragraphs: an overview.

With a strong enough introduction, you’ll have your reader locked into the rest of the essay. So, what now? Below, we’ve broken down the body paragraphs of your “goals essay” into distinct units. Take a look:

Career Goals Essay Body paragraph 1: what you’ve done so far 

In the first body paragraph of your essay, you have one task: establish yourself as the expert.  You’ve hinted at this in the “why you” component of your intro, but now’s the time to set it in stone.

Think of your first body paragraph as your audition for the role of your long-term goal. You obviously haven’t tried to tackle your long-term vision yet, and you won’t for many, many years to come; so, here, you want to use what you have already tackled in the past as proof that you’ll be perfectly able to keep hacking away at your long-term goal. Here’s the process: 

Step 1: review your resume. Know it inside and out. You’ll be pulling from this document a lot while fleshing out this first paragraph. 

(Suggested reading: The Perfect MBA Resume )

Step 2: Ask yourself: what have you done already to help prepare you for your long-term goal? If you made it through our stress-test above, then your long-term goal should be intrinsically tied to your field of interest and current profession. Therefore, all of your accomplishments to-date are fair game for this “audition.”

Step 3: Skills. Your resume is a list of accomplishments. The admissions committee will read your resume. They’ll know all about the great things you’ve done for your past places of business.

What we need to focus on here are the skills beneath those accomplishments. Professional accomplishments are one-offs, but the skills it took to accomplish those feats are transferable . These skills will prove to the admissions committee that you can successfully realize your long-term goal.

In this paragraph, you’re trying to prove to the admissions committee that you’re prepared to do what you’ve set out to do. You can begin this paragraph with a transition from your introduction—something like, “I’ve already begun working toward this goal.” 

From that launching pad, show your reader how . What did you study in undergrad? What really got your gears turning? How did you move from your studies to your first place of work? Why? What skills did you gain from that first position? Did you use those skills to accomplish something great in your next job?

Build this accumulation of skills until the reader understands that you’re the expert for the goal you want to accomplish. They should get the sense that you’re uniquely positioned to take on this long-term goal based on your passions, interests, skills and experiences.

The biggest pitfall applicants stumble into in this first paragraph is simply listing off their resume. Do not list accomplishments or jobs. Instead, map what skills you’ve gained while facing certain problems in the past, and showcase the types of groundbreaking, brag-worthy solutions those skills led you to.

Take a look at Elinor’s example essay’s first body paragraph below:

I’ve already begun working toward this goal by launching an initiative called Mission: Yield, a collaborative partnership I fostered between the Gates Foundation and Deloitte consultants. While I continued my day-to-day work with the Foundation to design and implement cost-effective approaches to increasing classroom learning in rural Indian schools, I also wanted to test the waters on my long-term goal of working with corporations to help employees access higher education in the US. 

The goal of this partnership was to apply the financial allocation wherewithal of my Gates Foundation team to one of Deloitte’s corporate clients and create a tuition-assistance model for attending a local public university while employees continued their professional growth. I began by recruiting three teammates from the Foundation and three from Deloitte to volunteer their time to drum up interest. From there, I utilized my Masters in Education training to strategize with our university partner while coordinating dialogue between my Deloitte teammates and their corporate client. Through my team’s diligent efforts on this initiative, we were able to institute a first-wave test case that allowed twenty corporate employees to enroll part-time at the university. As the partnership enters its third year, we project over one hundred employees to enroll at the university with the help of our financial allocation efforts.     

Let’s break down Elinor’s first body paragraph to explain how it’s working:

1.)   Establish yourself as the expert. 

a. Most of Elinor’s work at the Gates Foundation involves financial allocation to rural Indian schools, but that day-to-day function doesn’t necessarily align with her long-term goal in US higher education.

So, she notes her regular job role in one sentence (“While I continued my day-to-day work with the Foundation to design and implement cost-effective approaches to increasing classroom learning in rural Indian schools...”) and focused the paragraph on the one professional experience that best positions her as an expert in the field of alternative finance routes for higher education: her own initiative, Mission: Yield.

Through this specific example, she shows she’s passionate about her goal and has unique leadership experience in the field.  

2.)   Skills.

a. Elinor doesn’t list off accomplishments–instead, she focuses on the skills she used. She notes that she forged a collaborative partnership between two otherwise independent organizations, managed a team of six, and managed both halves of her team as they worked between the university and the corporation. All of these are MBA-applicable skills, and they showcase that she’s the type of person who has the potential to become a BUSINESS LEADER of the future. She also tells us about some of the quantitative impact of her work, which isn’t always possible to show, but is good to refer to if possible.  

Body paragraph 2: skill gaps

After you argue for the skills you have, it’s time to discuss the skills you need . Let’s say you absolutely nail the first body paragraph. Great. You’ve convinced your reader that you’re the person for the job.

That leaves one major question, though. If you already have all these skills, why don’t you just go ahead and tackle your long-term goal? Or why not stay on your current track? Tons of business leaders reached their long-term goals without MBAs. Why do you need one?

There are tons of reasons one might apply for an MBA: a higher paying job, a career transition, an ahead-of-time promotion, social cache, you name it. However, as far as the career goals essay is concerned, there’s only one good reason for your application: you currently lack skills that you need to reach your long-term goal. That’s it. For the purpose of this essay, you’re applying because of a specific skill gap that you can only fill through an MBA education.

To be one of the lucky few chosen to enter the esteemed halls of a top MBA program, you need to prove that an MBA is the essential and inevitable next step at this stage of your career. That means you’ll need to demonstrate that you’ve gone as far as you can go along your current trajectory, turned over every available stone, and now you need to gain other skills before continuing to strive toward achieving your goal.

How do you accomplish this in your essay? Simple: focus on broader skills .

In most cases, one can gain all the necessary technical skills on-the-job. That’s what jobs are for–to help you master one thing. If you work in distressed debt at an investment bank, you’re going to know everything there is to know about leveraged buyouts.

But if you’ve mastered the skills associated with your job role, and you need to, say, start your own company in order to accomplish your long-term goal, then you have an excellent reason to apply to an MBA—because there are skills involved with managing an organization that you simply can’t gain from the technical parameters of your current job.

In your first paragraph, you might list the skills that demonstrate that you’re an expert in a specific field. In this second paragraph, you’ll want to broaden those skills to the leadership, management, structural and organizational skills that make up the bread-and-butter of a top MBA program.

The MBA is designed to take experts with potential and help them to see that potential through to its fruition by turning them into business leaders . Therefore, you might need softer skills associated with the growing responsibility of leadership and management. Try to drill into those overarching skills in this paragraph of your “goals essay.”

Here’s how Elinor succinctly included her skill gaps: 

Though my work with Mission: Yield proved that it is in fact possible to find alternative routes to educational finance for corporate workers, this success has only inspired me to attempt to expand this work to a national scale. In order to tackle alternative educational finance on a broader scope, I’ll need to gain managerial and strategy skills through an MBA. Working between for-profit corporations and public universities will require managing teams of experts on both fronts, and creating my own fund will require organizational and strategic planning that I can’t attain from my current job function at the Gates Foundation. Therefore, I’m applying to HBS’s managerial program to best prepare me for my future as a leader in alternative education financing. 

In these few sentences, Elinor completed the necessary task of convincing the admissions committee that she can’t complete her long-term goal by staying the course in her current job.

Sure, she has experience partnering one university with a corporation, but if she’s going to go national with her venture, she’s going to need leadership and management training that she can only attain through an MBA.

Elinor has established a problem she’s passionate about solving, proven that she’s an expert in the field, and made the case that she needs an MBA to gain the overarching skills needed to expand her vision. All of the work she’s done thus far will remain consistent with every “goals essay” she writes. From this point on, the essay will be different for every program she applies to.

Body paragraph 3: Why an MBA? Why this MBA?

By this point, you’re about two-thirds through your essay. You’ve established an important problem, argued a solution, explained how you’ve mastered certain skills that will propel you toward providing that solution, and noted the skill-gaps you need to fill before you can continue down the road of your long-term goal.

Now, it’s time to look ahead at the MBA. You need to argue that an MBA–and, importantly, how a particular MBA program–will allow you mend the above-noted skill gap and launch you into your future success.

This is the “why MBA” portion of your essay. Brace yourself, because it requires research. 

Depending on the skills you say you need in order to accomplish your long-term goal, this paragraph may take on different forms. Here’s the key: focus on the particular offerings of the specific program. While the contents of your introduction and first couple of body paragraphs can easily be repurposed for all of your “goals essays,” if the “why MBA” paragraph looks the same for one program as it does for another, you’re doing something wrong.

The truth is that most MBA programs offer the same kinds of skill-based training as every other MBA program, but that’s not what the admissions committees want to hear from you.

Consider this paragraph like a first date with an MBA program. It doesn’t matter that you’re also going on first dates with a handful of other programs this week. If you want this first date to go well, you’ve got to make your date feel special. Getting to know the program you’re applying to and being specific about how its independent offerings are particularly appealing to mending your skill-gap will go a long way

Let’s get into the weeds a bit more on writing this paragraph.

1.)   Why get an MBA?

You can start this paragraph by transitioning from the discussion of your skills and skill gaps into why you need an MBA in general. If you’re short on words, you can skip straight to getting particular about a specific program, but if you have the space, a light touch on this will do. Simply stress that an MBA is the right next step, explain why taking a break from work to go back to school is the right choice right now, and then move on to discussing the program you’re applying to.

2.)   Why this MBA?

Take the skills you lack in the paragraph above and scour the internet for any information you can find on the specific program’s particular offerings that relate to those skills. You want to argue that an MBA from this program will allow you to mend your skill gaps. A few ways to approach this:

a.)   Courses.

a.     Investigate their course catalogue, focusing on higher level electives in the field of your long-term goal. Remember, every MBA will offer “Introduction to Management” in some capacity, so skip those generics. You want to isolate a few specific classes that pique your interest and align with the skills you need to develop.

b.)   Faculty

a.     Is there someone at the program who’s done research into the problem you want to solve? Could you get guidance from them? Have you read any pertinent books published by a faculty member? How will you utilize this program’s esteemed faculty to help you mend your skill gaps and learn more about your long-term goal?

c.)   Extracurricular activities

a.     Outside the classroom, what’s available to you? Every MBA program has a consulting club, but is there something specific about Stanford’s consulting club that is uniquely beneficial to you? Is there a student run organization that expressly focuses on honing the types of skills you need for your long-term goal?

d.)   Location

a.     Does the program’s proximity or connectedness to your particular area of interest help you in reaching your long-term goal? Do they have strong relationships with nearby companies in your desired field? For instance, Boston is a hub for pharmaceuticals. New York is the financial capital of the world. Duke has access to agriculture. Can you use a program’s location to your benefit?

e.)   Alumni network

a.     Every MBA program boasts about their extensive alumni network, but is there something particular about one program’s network that could help you? Is there a specific alum who is working toward your long-term goal who you would want to collaborate with or seek advice from in the future?

The above list contains just a handful of ideas to convince the admissions committee that you can get what you need from their program. The more you know about a given program, the more compelling examples you’ll find.

To reiterate, the biggest mistake applicants make in this section is being too general. If something you list exists at all MBA programs, it doesn’t belong here, or at least you need to argue that there’s something unique about this program’s variation on that offering that piques your interest, specifically.

Take a look at how Elinor approached this section for her HBS essay below:

To gain the skills needed to launch my education finance fund, I’ll utilize the HBS curriculum’s emphasis on experiential learning through interactive case studies. In courses such as “Startup Incubator,” I’ll learn the skills necessary to launch a venture from scratch, and I’ll workshop it alongside my peers’ initiatives in HBS’s “Social Initiative Venture Program” to better measure its potential impact. I also plan to work with the HBS Impact Fund to gain firsthand experience in fund management. 

Beyond coursework, I’ll learn from peers with similar interests by joining the HBS Education Club, where I’ll contribute my experience from my Masters to the club’s ongoing collaboration with the Harvard School of Education. I also look forward to utilizing HBS’s extensive alumni network to seek out mentorship and advice as I embark on my education finance venture in the future.

In these paragraphs, Elinor gets specific, and these specifics work to her advantage as they prove that she has done her homework on HBS and understands how their curricular and extracurricular offerings can help her reach her goal. She names specific courses and clubs, and even talks about branching out to other schools within Harvard’s educational ecosystem. She mentions how her past experiences at Yale could help her contribute to the HBS education club and ends with a nod to the alumni network–all good marks showing how she’ll make the most of her time at the program.

Body paragraph 4: short-term goal

You’re almost done with your body paragraphs, but first, do you remember that short-term goal we had you think up before starting work on the essay? Here’s where that comes into play. If your long-term goal is big enough—and it should be—then you won’t be ready to tackle it for some time after completing your MBA.

So, what will you do immediately following your graduation?

Remember what you’ve just argued above. You’ve just said you lack certain skills that you’ll gain from a particular MBA program, and you’ve discussed how you’ll go about gaining those skills over the course of the program. Following that logic, you’ll want to carry those skills you just gained into your professional life post-MBA.

Your proposed career move after your MBA should line up with the skills you will gain through courses, extracurricular activities, networking, etc.. Frame your short-term career goals as a test-case for these skills.

Let’s return to the example of someone who wants to alleviate poverty amongst sub-Saharan African farmers. She could argue that, at HBS, she’d learn the managerial skills necessary to start her own company that brings up-to-date agriculture technologies to this underserved community.

A strong short-term goal could therefore be to work in the agricultural practice of a foundation like Gates or Rockefeller, whose wide purview in development could help her better understand agricultural best practices in international development. In this example, the skills she gained from HBS were general skills that would help any entrepreneur succeed, and her short-term goal provided specific practice utilizing those skills within her long-term field.

Though the short-term goal needs to be a solid choice that exhibits follow-through and shows how you can form a plan, you don’t actually need to devote a great deal of your precious word-count to discussing it. It’s an essential puzzle piece of a successful career goals essay, but you can likely cover it in a couple of sentences, especially in a shorter iteration of the essay.

Take a look at Elinor’s approach below:

In order to put into practice the skills I’ll gain at HBS before taking on my long-term goal, directly following my MBA I’ll join an education start-up like Glimpse K12 and employ my managerial and strategic expertise to pioneer the expansion of their platform into the higher education space. Learning the best practices of an education venture in its earliest iteration will help prepare me for the trials I’ll face when working to increase access to education through university-to-corporate partnerships.

This is a short segment goes a long way in showing the admissions committee that Elinor has formed a plan–her long-term goal isn’t just a dream floating in the distance; she’s ready to tackle it step-by-step, and her first step is gaining the necessary skills from an MBA.

Notice that, in the full-length version below, this section runs directly into her conclusion. If your short-term goal requires more information, you might want to give it its own paragraph. Otherwise, feel free to allow this short-term goal to segue your essay into its final push.

The conclusion

Your conclusion can be short and sweet, but it needs to accomplish two things:

1.)   Circle back to the problem you laid out in the introduction.

We’ve learned a lot about you throughout the essay, and so there’s a good chance we forgot the problem you were so passionate about solving to begin with. This problem is what hooked the admissions committee in the first place, and it will be what they remember when they decide to admit you, provided you remind them about it in your concluding move.

Try to hit the following points regarding your problem:

a.)   Remind us why it matters.

b.)   Remind us that you’ve devoted your professional life to taking steps toward solving it.

c.)   Remind us that YOU are the one to solve it, and that you’ll do so through your long-term goal .

2.)   Make your final claim: only with an MBA from this particular program can you accomplish your long-term goal.

The conclusion is your final case to the admissions committee that they should admit you into their program. Remind them what you care about and how hard you’ve worked up to this point, and then hit them with the idea that, only with their help, can you accomplish this amazing, important life goal.

By the end of your essay, you want the admissions committee to feel as though, if they don’t accept you, they’ll be culpable for this problem never being solved. Of course, that’s a bit of a stretch, but you get the idea. Leave them rooting for you, and you’ll be well on your way to hanging that fancy MBA diploma on your office wall.

Here's Elinor’s conclusion, including the short-term goal above:

Ultimately, I feel passionate about education and the innumerable, lifelong benefits it can yield. Even today, years after studying bipedalism, I still use the scientific turn of mind I gained through my studies to dissect problems on a daily basis. Higher education isn’t only about what you study; it’s about how you learn to think. I believe everyone–no matter their financial situation–should have access to such transformative educational experiences, and I want to help make that happen.

I’ve devoted a large portion of my professional career to employing finances to enhance education, and I feel confident that, once I’m equipped with the leadership skills I’ll gain from HBS, I can make sure that even those people like my brothers, who were forced to join the workforce directly out of high school, can still pursue higher education without crushing financial stress. Through pioneering an educational fund and partnering with corporations and universities, I can provide an alternative route to higher education and ultimately help improve socio-economic mobility on a national scale.

We’ve covered a ton of ground in this article, and if your head is spinning, we don’t blame you. To help, we’ll end with a recap of all we’ve discussed. Below, find a bare-bones outline of the structure for a solid “career goals essay.”

1.)   Introduction

a.     Establish the problem.

b.     Why does it matter?

c.     Why is it complex?

d.     Why are you the one to solve it?

e.     Propose a solution.

f.      Long-term goal = business role that will allow you to solve this problem.

2.)   Body

a.     What skills have you gained working toward this goal?

                                               i. Focus on transferable skills.

b.     What skills do you need?

                                               i. These skills should be able to be gained from an MBA.

c.     How will you gain these skills at an MBA?

                                               i. Get specific: this MBA.

d.     Short-term goal = How you will use these MBA skills post-MBA.

3.)   Conclusion

a.     Remind us of your passion for the problem.

b.     Final plea for admission: only with an MBA from this institution can you solve this important problem.

Part 5: Career goals essay example

Throughout my studies, I became enthralled by the scientific turn of mind involved in asking and answering complex questions through straightforward, repeatable experimental methods. For example, my thesis research aimed to discover more about the genetic underpinnings of bipedalism in humans, and through a rigorous bioinformatics comparison between humans and other primates, we were able to isolate a potentially interesting gene region for future study. 

Though I loved biology, as most of my peers began the medical school application process, I realized my passion didn’t lie in practicing science, but rather in the framework through which science had allowed me to take complicated questions and distill them down to measurable, testable parts. In other words, what I loved most about my science education wasn’t the science, but the education itself. Access to higher education transformed the way I think about the world–a frame of mind that was not afforded to my brothers and so many like them due to the steep financial costs associated with most avenues of higher education. I believe that everyone–even those who must join the workforce to support themselves and their families–should have the option to better themselves through education.

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Career Goals Essay For Scholarships (With Examples)

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Scholarship programs often want you to write a career goals essay to see that you have a clear plan for how you’ll apply your education to a specific career path. This helps show a scholarship committee why you’re seeking funds for the next step on the path toward your success.

Answering “what are your career goals” effectively can help increase your odds of impressing landing a scholarship opportunity. If you’re a prospective student applying for scholarships, this article will provide tips on how to write a career goals essay, along with essays on career goals examples to help you get an idea of what scholarship committees are looking for.

Key Takeaways:

When you’re writing a career goals essay, make sure to write about the goals that are relevant to the scholarship.

Be honest and use your own voice to stand out in your scholarship essay.

Go into detail about how the scholarship will help you achieve your goals.

What is a career goals essay?

Why scholarship essays ask about career goals, example career goals essay prompts, career goals essay examples, tips for writing a scholarship essay about career goals, what to write in a career goals essay if your goals have changed, career goals essay for a scholarship faq.

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A career goals essay is a personal written explanation that discusses your background, why you’re interested in participating in the program, and what career you’d like this degree to lead into. A scholarship essay functions to explain why you want to achieve your professional goals and how you intend to get there.

In almost every application process, a portion asks the candidate to answer an essay question. When applying to an educational program, like an MBA, the essay prompt usually relates to your career goals .

Scholarship essays ask about career goals to assess your enthusiasm for the program, learn more about how the scholarship will help you, and ensure that you’ve considered how the program will help you achieve your goals for the future:

Assess your enthusiasm. Passion is important for scholarship administrators, and if you’re able to articulate your enthusiasm for a specific career path , it will show that you’re determined to meet the requirements to reach that goal. The most specific and well-thought-out your essay is, the easier it will be for a reader to understand your devotion and commitment to the program and the field it will allow you to enter.

Learn how the scholarship will help you. Having a firm grasp of your career goals is great, but it’s equally important that you express exactly how the specific program relates to those goals. This shows that you’ve researched the merits of the program and understand exactly how it fits into your professional goals.

Show you’ve considered your future. This goes along with the first two points — show that you know how to set goals and consider the path toward achieving those goals, and you’ll have an easier time convincing the reader that you’ll know how to set goals while participating in the program. They’ll see that you know how to prioritize education because you have a clear vision for navigating your career path.

While some scholarships might come right out and simply ask, “What are your career goals?” most will rework the question into something different that still accomplishes the same goal.

Below are some examples of career goals essay prompts that a scholarship program could pose to its applicants:

Discuss your career goals. Many scholarships prefer the most direct approach when giving an essay prompt to their applicants. This type of question gives the candidate a lot of wiggle room to discuss their passions, motivations, and career goals.

Where do you see yourself in 10 years ? This question is often used as a prompt for a career goals essay because it gives the applicant a timeline to describe their aspirations. It forces them to be realistic about where their career will be and how they will accomplish this within the next ten years.

How will this scholarship contribute to your professional success? A scholarship committee wants to be sure that the money they’re giving will contribute to a student’s overall professional success. This question asks about the applicant’s game plan in the long-term and evaluates how this program is going to assist in their future.

What is your dream job ? Since a dream job is often categorized as a person’s career goals, this is a common question phrasing in scholarship essays. Asking about a candidate’s dream job answers whether this program aligns with the student’s long-term career goals.

What matters most to you and why? Sometimes, a scholarship essay prompt won’t ask about your career or future at all. Instead, they’ll ask a question like this that assesses your motivations , values, and character.

Use these examples of career goals essays for scholarships to help write your own. Pay special attention to how they’re organized, rather than the content, to inspire your own career goals essay:

Career goals essay example 1 – Discuss your career goals

When I was six years old, I was riding bikes with my older sister around our neighborhood. She had just taught me how to ride, and I was excited to have to freedom to explore with her. When she was rounding a particularly difficult bend to see around, a car happened to be coming along at the same time. It struck her. That bike ride changed our lives forever. Over the next year, I went with my sister every Tuesday and Thursday to her physical therapist ’s appointments to help her regain walking strength. Watching her physical therapist patiently assist my sister back to becoming herself awoken something in me. A passion for helping others in the same way eventually turned into a career goal of becoming a physical therapist myself. I decided to get my bachelor’s degree in exercise science. After graduating in 2019, I knew that the next step for me was to attend a graduate program in physical therapy. I was accepted to Lassell University Master of Science in Rehabilitation Services. This presented me with my latest goal along my career path, and I’m eagerly waiting to start. This scholarship would help me afford the wonderful opportunity to be a part of the Lassell University class of 2023, allowing me to continue working towards my ultimate career goal of becoming a physical therapist and helping others to become themselves again.

Career goals essay example 2 – Where do you see yourself in ten years?

In ten years, I will have been successfully running my own construction business for about five years. I’m currently a second-year student at the University of Texas, pursuing a master’s degree in business administration. I decided to get my MBA because I knew it would be a positive asset toward my long-term career goal of owning a construction business. In my high school years, I worked as a construction apprentice for a local business. I loved many aspects of the business, such as building something from nothing. I knew that I wanted to incorporate this work into my long-term career, but I didn’t want to work as an apprentice . This led me to pursue business. In ten years and with the help of this scholarship, I will have graduated with my MBA almost a decade prior . After graduation, I plan to take a business administration internship with a carpentry business to help myself get a footing in the field. After about two years of this, I will have started my own construction business.

Career goals essay example 3 – What matters most to you and why?

The people I surround myself with matter most to me. Whether it be my relatives, friends, or professional acquaintances, I always care the most about the happiness of the people around me. Making the people around me happy matters the most to me because I truly because we find our happiness through others. I believe that this drive to make a positive impression on the people around me is what drove me towards a career as a nurse . I always thought of hospitals as places where people need someone to support them and make their day a little happier. I wanted to be one of those who spend their careers positively impacting people in need. This scholarship will enable me to finally afford nursing school and go after my dream job full force.

Career goals essay example 4 – What are your short- and long-term career goals, and how will earning this degree contribute to achieving those goals? Please provide a minimum of 200 words.

My short-term career goals involve working directly with underprivileged young people to increase the literacy rate in my community. As a student of an underfunded and understaffed school, I’ve seen firsthand how much of an impact early literacy education makes on long-term achievement. It broke my heart to see my peers embarrassed at their struggle with reading at an advanced age, and this shame added another dimension to their lack of opportunity. Being a literacy educator for young people would allow me to serve this community directly to show them not only the necessity of strong written communication skills, but the joy of reading for pleasure. This program focuses specifically on early literacy, and would provide me a direct route to a career in serving the community I hope to serve. As for long-term career goals, I hope to one day create a program where socioeconomically parents can bring their children for literacy education, not only to increase their ability to navigate the world of language, but also to instill confidence and joy in the written word. What drew me to this program was that it also has administrative, legal, and business dimensions that would set me on the path toward achieving this goal.

Here are some tips to keep in mind for writing a career goals scholarship essay:

Write about goals relevant to the scholarship. Although you may have many different kinds of goals for your personal and professional future, a scholarship essay only discusses objectives that are relevant to the program you’re applying for.

Be honest. Applying for a scholarship is stressful because the applicant’s education is usually reliant on receiving these funds in one way or another. Even though it’s tempting to exaggerate your skills or pretend you’re more passionate about something than you are to make yourself a more competitive applicant, it’s a bad move.

Use your own, unique voice. The essay portion of a scholarship application is your chance to stand out by using your voice. Nobody else, regardless of their academic or professional achievements, is you. Make this clear in your career goals scholarship essay by keeping your unique written voice engrained in the words you produce.

Be specific. A big reason that scholarship committees ask applicants to write a career goals essay is to determine how prepared they are in planning their long-term professional goals. They aren’t interested in providing a scholarship to students who aren’t going to follow through with their career plans.

Explain long and short-term goals . Even if the essay prompt asks you to describe where you see yourself in ten years, you still need to tell them the steps leading towards this picture of success.

Include the short-term goals that add up to your larger career objectives in your essay response. Explain how accomplishing the smaller goals gives you an advantage when tackling long-term ones.

Explain how the program and scholarship will help you. Before writing your career goals essay, consider how this program and scholarship will help you in your career. The answer to this question is essential.

Follow the essay formatting guidelines. This may sound obvious, but it’s surprisingly easy to forget this step when your essay is finally flowing and when you’re scrambling to get it submitted on time.

Check, double-check , and triple-check the essay guidelines for content, word count, and formatting requirements. If you miss any of these steps, your essay may be immediately disqualified no matter how good it or the rest of your application is.

Many times career goals essays are written by students who have already completed at least some college or are applying to a post-graduate program and need more money to continue.

There’s a good chance that your career goals have changed since you started or graduated college. For example, say you wanted to be an engineer , so you got your undergraduate degree in engineering but realized you didn’t like it after working in the industry for a few years.

You decided that nursing would be more up your alley, and now you’re applying for a scholarship for a nursing program. While this isn’t unusual, it can make it more difficult to write a career goals essay since your past work doesn’t necessarily match your future goals.

In this case, you’ll simply need to explain why you changed your career path and why this next one is the best choice for you. Share your decision-making process to show that you haven’t taken the switch lightly, and talk about what you’ve already done to try to pursue this path.

How do you write a career goal for a scholarship essay?

You write a career goal for a scholarship essay by sharing your passion, explaining both your long- and short-term goals, and relating your goals to the scholarship.

Explain why you want to pursue the career you’re pursuing, where you hope to be in the future and how you plan to get there, and how the scholarship will help you do this.

How do you describe your career goals in an essay?

You describe your career goals in an essay by explaining what you want to do in your career, why you decided on this career path, and what you’ve done so far to make that a reality.

You can usually work these factors into any prompt you receive, so think through them before you start writing so that you can use them as an outline of sorts.

What are career goals examples?

Examples of career goals include:

Working as a grant writer for a nonprofit organization.

Becoming a department manager and eventually an executive in your field.

Owning your own plumbing company.

Caring for underserved communities as a nurse practitioner .

What are some goals for success?

Some goals for success include growing in your role, building your network, and finding joy in the job. Most careers don’t just happen overnight and require you to set the right milestones that work best for you. Not everyone will have the same goals for success.

How do you start a career goals essay for a scholarship?

You can start a career goals essay for a scholarship by directly answering the prompt. Most scholarship prompts include a word count of between 200 and 500 words, so it’s essential that you immediately respond to the prompt. Attention-grabbing sentences and narratives can be helpful for setting the scene, but an efficient and direct answer will show a clarity of mind that helps enhance the quality of your answer.

BLS – Career planning for high schoolers

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

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MBA Career Goals Essay Examples

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Career Goals Essay Samples

Almost every MBA application has a career goals essay. Here are some important resources to help you nail it:

Career Goal Guidance from Key Members of our SBC team

How to Structure your MBA Essays

Successful Examples of Career Goal Essays

One of the things I value most at Company X is the collaboration between teams to advance new technologies. As a Program Manager, I coordinate research and development (R&D) projects for the engineering department. R&D is an exciting field to me because we make quick decisions, progress at lightning speed, and focus on the future. Currently, I am directing a X project that impacts the future of autonomous driving.

Post-MBA, I will join the R&D group for a technology or automotive company as a product manager. I want to own the product lifecycle and effectively shepherd a product from inception to market. Ultimately, I aspire to influence monumental decisions like Porsche’s recent $6B investment in electric cars and electric charging infrastructure.

Product management capitalizes on my strengths: communication, teamwork, leadership, planning and organization. I enjoy the breadth of exposure through this role because successful new product development requires me to leverage resources from all over the company – R&D, finance, marketing, supply chain, and production.

But to achieve this goal, I first need a Goizueta MBA. Specifically, Goizueta’s extensive core coursework will teach me how to manage budgets and identify new product markets. Opportunities to apply my classroom learnings to real-world problems through an IMPACT 360 project and to further my leadership development through the Goizueta Advanced Leadership Academy will enable me to pivot to a R&D product manager role and advance my career.

Additionally, Goizueta’s culture of engagement will be instrumental to my development. Building camaraderie through extracurricular and social opportunities will enhance the shared learning I seek in my MBA program, as I envision gathering with my classmates every Thursday at KEGS and exploring Atlanta on the weekends. Essentially, Goizueta provides a business education that will not only facilitate my career progression, but also offers a lasting, lifelong community.

My immediate post-MBA goal is to secure a client relations position at a private equity firm, focusing on global expansion in Latin America. In this position I will hone-in on my knowledge of Latin American banking and finance, coupled with my Spanish speaking fluency, to apply the financial acumen gained at Kelley, to help drive firm’s expansion into the Latin American market. I know that a Kelley MBA would help me pivot into the private equity space and enhance my technical finance and analytical skills needed to excel while working in this unique investment class.

In my three years of professional experience, I have an increased understanding in interpersonal skills needed for a client relations position; however, I want to continue to advance my career in finance through a private equity role. A Kelley MBA will help me enrich my financial expertise and build technical skills needed to succeed in the industry. Additionally, I will acquire deeper problem solving and data analytics skills through courses in the Quantitative Analysis for Business Decisions and Financial Accounting disciplines. Specifically, I am excited how Kelley offers finance electives as early as my second semester, which I will take advantage of in preparation for my summer internship. Finally, Kelley’s Capital Markets Academy will be key to my development. The Capital Markets Academy, particularly Academy Fridays, will provide me with additional coverage into the financial services industry where I can gain the core finance skills necessary to grow, as well as delve into networking opportunities outside of the classroom.

My immediate post-MBA goal also includes being a business leader with global perspective. I anticipate enhancing my managerial skills through courses such as International Management and Organizational Behavior and Leadership in order to be a more effective manager and a stronger communicator. Because of my interest in working with a global financial services organization, I will pursue the Global Business Achievement certificate program. Through Kelley’s Global Business Achievement certificate program, I can further develop my Spanish speaking skills and potentially work on a global research project in hopes of enhancing my worldview, gaining exposure to other international companies, and expanding my global perspective; all key to leading international teams.

In summary, I believe my MBA from Kelley, coupled with my experience working in Latin American finance, will make me a competitive candidate for a position at a private equity firm. In the event I do not get an offer from a private equity firm, I would look for client facing roles at an international bank or hedge fund. Ideally, these opportunities will also focus on Latin American expansion, as I am interested in continuing to work in Latin American finance and improving my Spanish language skills. I know that Kelley offers exposure to diverse financial firms and opportunities in banking, ensuring my successful launch on a new path.

I am excited by the ability of technology to make tools and information more accessible. Television and libraries have been made available globally through internet distribution at virtually no cost. I too have leveraged data and technology to exceed expectations in my educational and professional experiences. For example, I spearheaded the development of Energy First’s iPhone application in 2008, and integrated Live Meeting as a collaborative tool in my retail territory. As I uncovered further applications of technology, I began aspiring to work on the strategic development of such advances, rather than merely their adoption. Having spent the last three and a half years with Energy First, a conservative organization, I look to further my career with more innovative organizations that drive change – such as Facebook or Google – before working in a strategic capacity for a startup venture.

I have always been an entrepreneur at heart. In the sixth grade I published a magazine on my home computer, seeking subscribers from classmates. In 2005, I ran a consulting service that provided computer training for baby boomers. As I look to shift my career path to the technology sector, a strategic roadmap is required to ensure I develop the appropriate skills to facilitate this transition. In the short-term, I plan to gain experience with leading providers of online solutions through internships and post-graduate work. Industry experience will help me apply strategic theory in practice, while I learn best in class marketing tools and processes. I will learn to apply my refined analytical skills in scenarios that are pertinent to preparing for my long-term goals. Having already worked in strategy and execution roles with Energy First, I see myself applying these complimentary foundations in a new sector. After gaining industry experience, refining my quantitative skills and learning to apply a rounded skill set with leading organizations, I will be prepared for a prominent marketing and strategy role in an innovative online service startup. I seek to work on leveraging technology to improve accessibility to information and services. Just as Google has leveraged data mining to launch Google Books and expand global access to literature, I believe further opportunities exist that I plan to uncover as I gain industry knowledge. Any organization in which I work will also need to have a significant focus on leveraging their resources to help the community. UCLA Anderson provides an ideal foundation for achieving both my short-term and long-term goals, as well as allowing me to continue developing a socially conscious mindset through various leadership opportunities.

In order for my career to take a crucial step forward, I need to put myself in an innovative environment where I can challenge and be challenged. I have developed a strong understanding of what my strengths are, and more importantly, what areas require development – financial analysis and business planning in a new industry. An MBA at UCLA Anderson will provide me with the best foundation to take that next step for three reasons. First, the culture of energetic and passionate students and faculty from diverse professional and geographic backgrounds will facilitate idea sharing from varied points of view. For example, the opportunity to learn from Professor Bob Foster on technological business plan development will be a crucial element of my graduate studies. Secondly, Anderson’s reputation for developing exceptional team leaders is evidenced by some of the inspiring alumni, such as Jim Stengel. Teamwork will be at the forefront of any business that I enter, and learning leadership principles that have produced success in the past will ensure that I am adequately prepared to lead a team-based organization. I will develop my teamwork and leadership skills in clubs such as the High Tech Business Association as well as community-driven endeavors such as the Challenge for Charity. Finally, Anderson’s Applied Management Research Program will allow me to build on the principles of the rigorous curriculum, as well as acquire knowledge firsthand about an organization in an industry that I am passionate about. The challenge of working with a team to develop recommendations will provide invaluable experience that will prepare me for business plan development in a method unique to a traditional class-based curriculum. I am confident that my experience at UCLA Anderson will help me target my current weaknesses, share my strengths and experiences with my colleagues, and develop my entrepreneurial skills so that I am able to play a key role in a venture that is both financially and socially responsible.

After several years as a Wireline Field Engineer, I am at a crossroads where I will start to define the future of my career. I envision becoming the VP of Strategic Marketing at a technical firm. Unlike most of my fellow engineers, I plan to merge my technical background with a marketing education to put myself in a position where I can be successful in such a career. A marketing position in a technical firm fits my interests and talents perfectly. Cutting-edge technology fascinates me, and with an engineering background, it is a language I speak. Most engineering jobs deal with technology, but few are primarily focused on human interaction, something that is an essential part of my vision. I enjoy dealing with people; while solving a complex engineering problem can provide great pleasure, it is no match for the satisfaction I derive through team interaction. Similarly, I have always enjoyed coaching others, whether it’s by conducting mock interviews at the high school where I volunteer or teaching nuclear theory to new engineers at a wellsite. The idea of taking a complicated concept and packaging it in such a way that the client clearly understands the benefits is highly appealing.

While my current technical position has many advantages, it is time for a change. I love the challenge of problem solving, and I thrive in such an international role, but I lack a strong business background. As I progress and move into an office job within Schlumberger, I do not see a career path allowing me to follow my goal without taking the initiative to gain further marketing knowledge. I have set my sights on this goal and will devote the necessary time and energy to put myself in a position to be successful.

Anderson is my choice in an MBA program for three reasons. First, it has excellent access to the Asia Pacific region, a market I am familiar with and would like to do business with in the future. My time spent in Thailand has been phenomenal, and I hope to work with such gracious, hospitable people throughout my career. Second, Anderson has a diverse student body from all over the world, something that is essential if I am to be multi-cultural upon graduation. Finally, Anderson is known to be an excellent all-around program, and being well-rounded is extremely important to me. With high quality training from Anderson, I am certain that I can succeed in the strategic marketing position I desire. I understand that a career of this nature requires a great deal of work. I embrace the challenge and look forward to a career which combines my professional skills and my enjoyment in working with others, but for the near future I look forward to an MBA program with exposure to the brightest teachers and young professionals from different business sectors across the globe. Learning to solve business problems, not just technical ones, is the next critical step toward a career in which I will thrive for years to come.

Growing up as one of five bi-racial students in a small farm town south of Dallas, I yearned to see the world outside of Texas. Looking for the first opportunity to broaden my horizons, I only applied to East Coast colleges to ensure that I would experience a variety of ways of life. At seventeen, I moved to New York to attend NYU where I earned a Bachelor of Science in Business Administration, and immediately after moved to the Midwest to experience another area of the country, attending Indiana University Law School. Further pushing my boundaries, I studied abroad in Sevilla, Spain my first summer of law school and realized not only the joy of experiencing different cultures, but also my desire to have a career with a global impact. While interviewing for post-law school positions, I found I was not interested in the more traditional legal roles, but that my skills and passions were better suited for the business sector where I could combine the reasoning and analytical skills I learned in law school with my interest in marketing and travelling. My first job with Kaplan was a perfect balance of these qualities. My responsibilities as an account manager, including creating and implementing effective strategies, plans and promotions to increase preference at law schools, sparked my interest in discovering consumer needs. Last year, I accepted a position with Princeton Review as a regional manager, where I manage and analyze sales goals for over 100 representatives, work with outside corporate sponsors to increase revenue and brand recognition, and partner with cross-functional teams to drive growth. Additionally, this position has required numerous business travels, which, in addition to my international travels, has strongly piqued my interest in the hospitality and travel industry and I am now ready to make a career shift to this sector. My long-term vision is to become an innovator, developer and leader as a Chief Marketing Officer (CMO) of a large hospitality company. The most rewarding aspect of my past two roles is bringing a product that I believe in to other people. As a CMO, the opportunity to share my passion on an international level is exciting and motivating. After three years of sales and account management experience, I have developed a thirst for understanding consumers and discovering their needs, their motivation to purchase products or services and ultimately how they become loyal to a specific company or product. Within the hospitality industry, specifically airlines and hotels, providing excellent service and a quality product makes travel easier and more enjoyable, increases travelers’ happiness and encourages future travel and brand loyalty. To reach this goal, in the short term I want to become an associate brand manager within the hospitality industry with a company such as Virgin America or Kimpton Hotels, helping grow their business traveler segment, while maintaining their current brand as a luxury service. Here I will learn the ins and outs of the hospitality industry, while receiving hands on experience managing a product, coordinating marketing functions, and leading cross-functional teams to ensure that the marketing plan is properly executed. After learning the basic skills of brand management, I expect to progress through the company as a marketing director and eventually my ultimate goal of a CMO. An MBA is essential to reach my goals. As I have only worked on the sales side with a legal research and a bar review prep company, I realize my limitations without more formal training. Without knowledge of how to read and analyze a profit & loss statement, bring a brand to market and position it for success, evaluate pricing patterns, synthesize market reports and understand consumer learning, I cannot be successful in a brand management role. An MBA will not only ease the transition, but will also help me gain the building blocks of marketing and business in general and gain broader strategic skills to effectively manage multiple large products. I look forward to my MBA putting me on the path to achieving my personal and professional goals.

Having the opportunity to observe the intricacies of private real estate operations in my current position, I have come to the realization that there’s a considerable gap in how sustainable design (planning strategies that minimize environmental impact and reduce energy consumption) is integrated with development/construction efforts. Consequently, I see significant promise in expanding green awareness to urban planning and wish to dedicate my career to support sustainable growth in the real estate industry. Therefore, in the short term after earning an MBA, I plan to take a position as a development manager for a national REIT and work to implement programs that derive economic gain from environmentally-conscious construction. In the long run, I will capitalize on these experiences by founding a consulting firm that will provide strategic expertise to support and improve private retail, real estate, and development firms’ sustainable initiatives.

My passion for green design began when I was a young painter growing up in an overpopulated Taipei neighborhood. As a boy, I often found the city’s monotonous gray backdrop insufficient for the contents of my canvas. The drastic Taipei urban expansion, resulting from rapid economic growth in the 80’s, drained many environmental resources and plagued the sky with pollution. During this time, I started recreating the city’s outlines into a more ideal community through imagination, and in the process found a passion to combine my artistic talents with my creativity to reshape the surrounding neighborhood. After moving to the US, I decided to make a leap from my imagination to reality and embarked on a career in sustainable design by enrolling in the School of Architecture at the University of Arizona.

After graduating, I took a position with Thompson Architecture in 2004 for the opportunity to work on program implementations that emphasized green construction. Recognizing the potential impact of my position, I consistently went beyond my defined technical roles to assume managerial responsibilities and became the youngest Project Architect in the 600 employee firm at the age of 24. In this new role, I was provided significant exposure to project delivery management, contract negotiations, and client interactions, and in the process deepened my overall interest in business operations. My increased client access also enabled me to initiate sustainability research proposals for them, an endeavor that resulted in landing new green design deals with retailers including Coffeeland, Clothestime, and Shoetown. However, in the process of analyzing the costs and environmental benefits for these green stores, I learned that this case by case approach offers rather limited effects on the environment, and the only way to maximize the benefits of sustainability is through implementation on a more massive scale. After working with the real estate groups of these major retailers and witnessing the impact of ROI analysis on the direction of corporate development, I discovered my true passion would be to work in a business capacity that had exposure to all sides of the real estate development business and could drive environmental impact through broad company initiatives.

Upon evaluating my objectives, I believe I have attained the core technical knowledge necessary to fulfill my future aspirations, but lack the business expertise to execute upon my abilities. Specifically, I would like to enhance my knowledge of market analysis, financing options, economics, and the overall trends/cycles of the real estate industry, in order to propose effective, sustainable solutions. Additionally, as my current role is limited to serving only retailers, I would like to learn appropriate strategic frameworks for consulting other types of clients. I also hope to refine my managerial and communication skills, which will be essential for obtaining buy-in for alternative development proposals. Having identified my goals, I feel now is the right time to attain a business education that can complement my technical experience and facilitate a career transition into real estate development.

From my campus visit this summer, interaction with current students, and discussions with school alumni, I strongly believe that Haas offers the best MBA program for me. First, the Fisher Center offers a wide array of real estate courses, such as Real Estate and Urban Economics, that will provide a valuable foundation for understanding the market dynamics of the development industry. I have already studied Professor Jaffee’s insightful research on the trend toward green development and discussed my interests at length with current Haas Real Estate student Steven Shanks. Therefore, I sincerely believe the Fisher Center will empower me with the necessary resources to identify high-potential sustainable opportunities and organizational skills to generate substantial returns. Outside of the classroom, I plan to take on leadership roles within the Real Estate Club and contribute through activities such as the Bank of America: Low Income Housing Challenge. Finally, I am excited about the Real Estate career opportunities that Haas has to offer, and plan to be actively involved with the new ACRE program.

Haas also stresses global entrepreneurship and innovation. As an innate entrepreneur who has implemented numerous personal and professional initiatives to improve our environment, I look forward to participating in Lester Center activities such as the Berkeley Solutions Group and YEAH. Additionally, through the Haas Social Venture Competition, I plan to propose a business idea for assisting private real estate companies address public urban concerns while achieving financial returns. I also hope to explore different leadership styles and further expand my international exposure by interacting with a truly global student body and learning environment. To that end, I am interested in leveraging Haas’ global entrepreneurial perspective to assist underprivileged communities around the world by participating in the International Business Development program. Through the sponsorship of nonprofit sustainable-oriented clients, such as Beahrs ELP, I hope to assist low-income neighborhoods similar to where I grew up through proposing effective green planning and environmental conscious construction.

Lastly, I am ultimately impressed by Haas’ unparalleled commitment to integrating corporate social responsibility within its entire business curriculum. My definitive goal is to implement innovative programs that positively advance our surroundings and Berkeley’s socially active student body passionately shares such vision. I plan to contribute through the Net Impact Club by making use of my non-profit experience while proposing novel and publicly useful business plans to local private companies. Thus, I will stay involved with the local community while investing in my cross-functional skills alongside a diverse set of talented peers. I am deeply impressed by Haas’ strong support and tradition, and I sincerely believe Berkeley’s close-knit student body will strengthen my capacity to lead the important changes that I could only imagine as a young painter twenty years ago.

Entering the classical music industry just before the economic downturn has opened my eyes to disconcerting financial weaknesses in professional symphonies. As lucky as I was to be a working musician, I saw signs of economic instability in orchestras around America. As a committee member of the Santa Barbara Symphony, I see firsthand how orchestras are financed from year to year and the room for improvement is tremendous. Almost immediately after the housing bubble burst and the market crashed in 2008, orchestras began to show signs of financial insecurity. Due to the recent economic downturn, symphonies across the country are shortening seasons, instituting hiring freezes, and even filing bankruptcy. Top ranked symphony orchestras, such as the New York Philharmonic and Los Angeles Philharmonic, have enacted hiring freezes for vacant positions, and highly regarded orchestras in Houston, Atlanta, Baltimore, and Philadelphia have enforced pay cuts after posting an average of $1.5M in budget deficits. Clearly, changes need to be made on how these primarily nonprofit organizations operate.

After working as a cellist in this economic climate and seeing the strain on my colleagues, I am moved to make a career change to the business side and revolutionize how symphony orchestras are managed. Over the past four years, I have witnessed my peers struggle to find work, soloist friends go weeks without concerts, and prominent symphony musicians show deep concern for their livelihoods. In spite of recent hardships, I believe there is incredible room for growth and revitalization within the classical music community, specifically in symphony orchestras. With the right guidance, I know that symphonies can not only become more financially secure, but also stir a renewed interest in orchestra concerts in their surrounding areas. Armed with an education in general management and exposure to nonprofit business models, I will be able to exact that change. With the skills gained from a Rice MBA, I will join a symphony in a general management role to improve operations and better manage endowment funds and revenue from ticket sales and donations. Long-term, I will transition my career to consulting, where I will help orchestras around the country operate more efficiently and profitably, thus enabling them to thrive both financially and artistically.

To be effective, I need both the strong educational foundation and practical application that Rice offers. At Rice, I will gain the knowledge and skills I need through its comprehensive general management core curriculum. Specifically, I intend to maximize my education through the Leadership Intensive Learning Experience, case-based coursework, public/nonprofit financial management elective, and real-world Action Learning Project. I believe that attacking real world issues and learning from real examples will be key in my transition from a leader as a cellist to a leader as an executive. Coming from a collaborative musical background, I believe that Rice’s well-rounded core curriculum, which emphasizes a healthy balance of class lectures by leading faculty and real world applications of concepts, will give me the tools I need to transform from musician to businessman. Moreover, the Leadership ILE courses will give me a chance to turn my leadership skills in music into strong leadership skills in business. Finally, participating in the Consulting, Net Impact, and Finance Clubs will further equip me to work with orchestras by learning from and being inspired by my diverse peers, all the while building lifelong friendships with like-minded colleagues.

I look forward to bringing my experience as a team player and leader from a unique background as a musician back to Rice and growing both professionally and personally within a culture where students challenge and encourage each other. I am confident that I will contribute to the overall culture, atmosphere, and education of the Jones School by working well with my classmates both inside and outside the classroom. With my unique background as a concert cellist and pedagogue, I also look forward to offering a different perspective in class discussions while having my eyes opened to many different perspectives drawn from equally diverse experiences. Furthermore, I look forward to being able to exercise the problem-solving skills I acquired as a teacher, an ensemble team member, and a section leader in my transition to a businessman at Rice. As my MBA classmates inspire me to constantly evolve and improve on my strengths and weaknesses, I know will do the same for my peers.

As a high school senior, I was given an interesting Christmas present from my parents. They opened up a brokerage account in my name and deposited few hundred dollars into it. It wasn’t the stereo system or the new set of golf clubs that I had hoped for, but it would turn out to be the best present they could have given me. I did not realize it at the time, but this gift would ultimately have a great impact on my future. Sitting down at the computer with my father, he taught me the basics of investing in stocks and mutual funds. My interest in investing grew throughout that final year of high school and became even greater in college. The more I learned about finance and the capital markets, the greater my interest grew.

Not surprisingly, I chose to study economics and finance as an undergraduate student at SMU. The summer after my freshman year of college, I obtained an internship with Merrill Lynch, assisting a Senior Financial Advisor with the daily duties of his job. I continued my studies throughout college and upon graduation, accepted an Operations Associate position at Condera, a boutique asset management firm in Houston. Supporting several financial advisors in the management of around $200 million in assets, my duties include performing portfolio analysis, implementing our strategies by executing trades in client accounts, and interacting with clients on a daily basis. This role has enhanced my leadership and communication skills, two areas in which I can contribute in my endeavors at the Jones School. The autonomy of the position and the willingness of my supervisors to listen to my suggestions are extremely satisfying and for this experience, I am grateful.

Throughout my career at Company X, I have thoroughly enjoyed learning about the sophisticated investment strategies that we employ for our clients, institutions, and foundations. Working with two industry veterans, I make it a point to learn as much as possible from them. They allow me to undertake challenging tasks, such as explaining our investment philosophy to prospects and researching new products to use. As I have grown into a more proactive role in client service, the advisors have focused more on bringing in new assets, thereby increasing revenue for the firm. It is from these experiences that my passion for the analytical side of investing has emerged. I have a deep interest in modern portfolio theory and, after completing my MBA, plan to apply that theory in a role that focuses on market and securities analysis. I believe the Jones School curriculum and the environment fostered by the students and faculty will give me a more comprehensive understanding of modern portfolio theory and its application to institutional asset management.

Long-term, I plan to start a boutique asset management firm that services foundations, endowments, and institutions. Recent trends in the financial services industry indicate that the big box brokerage firms such as Merrill Lynch and UBS are losing favor with many investors. Independent advisors are leveraging the services of custodial firms like Fidelity and JP Morgan to run asset management shops that provide completely unbiased and independent financial advisory services. I see this trend continuing as the major investment houses go through drastic changes during the current financial crisis and intend to capitalize on the migration of assets to independent advisors.

The MBA program at the Jones School provides the best bridge for connecting my current career to the future career that I seek. I have gained a strong, core knowledge of investing and finance and need to build on this knowledge, acquiring a more in depth view of the capital markets. After visiting the campus, speaking with students at a partio, and sitting in on one of Professor Weston’s finance classes, I have concluded that the Jones School offers the curriculum and environment that will best prepare me for that career. The real-world asset management experience that the Wright Fund provides is also of particular interest. Another impressive aspect of the program is the wide array of finance courses available to students. I look forward to being a part of a diverse class that will allow me to learn as much from my peers as I will learn from my professors. It is this collaborative aspect of the Jones School that impresses me the most. I know that I will contribute to the Jones School community in a profound way while growing both personally and professionally from all that the program has to offer.

My earliest memories are punctuated with aromas of my Mexican mother cooking tamales, while my Iranian father taught us about Navroz – the Persian New Year – where life begins anew, and dreams are revitalized. This idealism excited me, and watching my parents struggle to provide for my sister and myself, I wanted to help them create a fresh start. I channeled this motivation into opportunities where I could deliver positive change. My career vision, to lead a Latin America-centric microfinance organization such as Accion, capitalizes on these experiences. In the interim, I will prepare myself by attaining an MBA, and joining the International Finance Corporation’s Global Transaction Team as an Investment Officer.

After graduating from UCSB, I wanted to maximize my contributions and exposure and found this opportunity at [XYZ Sports], a small, established apparel manufacturer. While my primary responsibilities were in finance, I made time to work with marketing, sales, and operations teams, understanding their challenges, and helping implement proposed solutions. I wanted to apply this newly acquired knowledge at a startup, passionate about influencing a fledgling entity. At [Memorabilia Retailer], my goal was to implement financial and accounting processes forming the company’s backbone. Working in an ambiguous, often chaotic startup environment, I holistically analyzed each issue and its ramifications. I also built relationships with functional experts, incorporating valuable insights from them. I confidently presented a tough but necessary set of strategic recommendations around financial operations reengineering to management, and won their approval. As an Investment Officer at IFC, and later, a leader in microfinance, I will leverage the poise I developed during these early-career experiences.

Next, I accepted a job at [ABC Healthcare], coming in to an under-resourced finance department. I suggested augmenting our human-capital base in Costa Rica, expanding our limited presence there, and lowering costs. Although this went far beyond my official job description, I spearheaded this project. Spending significant time in Costa Rica, I understood the work environment, hired resources, and trained them on our business processes. Under my direction our Costa Rican office now efficiently handles all our accounting processes, and has grown from a staff of two women, to 20. This success hinged on my ability to safeguard against the risks of developing an international location, a practice that is imperative to the sustainability of a microfinance organization. Further, witnessing the impact meaningful employment can have on families and communities paved the way for my professional ambitions.

Inspired by the transformation I saw in Costa Rica, I began actively volunteering at a local non-profit microfinance organization, Foundation for Women (FFW). As a Senior Advisor, I partner with low-income entrepreneurs to develop their businesses. Through this first-hand microfinance experience, I have reaffirmed that it is an area of business in which I thrive personally and professionally. I have also recognized the skills I need in order to attain my goals.

An MBA’s academic rigor will form the theoretical foundation on which I will build my future career. Courses such as Business Strategies for Emerging Markets, and Corporate Finance may sound similar to what other business schools offer, but Haas’s approach to the MBA via the BILD curriculum is distinctive, and especially appealing to me as its focus on forging change fits well with my personal leadership style. Through its emphasis on innovative leadership I will prepare myself for the volatility often inherent in international microfinance. I am looking forward to embracing knowledge outside the classroom as well. Applying academic theories to real world issues through Haas’s International Business Development Program will be a unique opportunity to learn from diverse teammates, professors, and clients, while gaining exposure to different geographies and their intricacies. I would also love to add an element of microfinance at the 2013 Latin American Business Conference, perhaps by inviting my contacts from FFW to attend or speak.

The Haas MBA will prepare me for a summer internship in banking and a full-time job at the IFC’s Global Transaction Team, where I will strengthen my understanding of the investor’s role in microfinance and build a toolkit for analyzing businesses with a discerning eye. Focusing on Latin America at the IFC and studying the design and productivity of the region’s microenterprise operations, I will become well versed in its cultural and socioeconomic challenges. Armed with this analytical acumen and regional perspective, I will be ideally positioned for a career at Accion, ultimately building on my experiences and network to establish a robust microfinance infrastructure in a country like Costa Rica and eventually across Latin America.

Upon receiving my MBA at USC Marshall, I will assume a managerial role at XYZ where my mother has been the President and CEO since she took the company over from my grandmother in 1998. XYZ is a leading managed care company in Southern California, providing billing and quality oversight services for over 7,400 physician practices. As the future leader of XYZ, I seek to expand its success by addressing the fast-changing management dynamics of medical groups; a Marshall MBA is critical to this career path.

To ensure an efficient transition to my managerial role at XYZ, I will enter the Marshall program with knowledge from my public health masters program and preceding consumer-oriented work. Through my public health masters program, I have developed an innovative masters thesis that evaluates Accountable Care Organizations (ACOs), the latest healthcare delivery model put forth by the President Obama’s Affordable Care Act. Through this project, I have become savvy in the ACO model and have gained an understanding of’s current and future potential clients, many of which are already ACOs in the Southern California region. My preceding work in connecting to the consumer mindset through marketing programs and, before that, through internships at XYZ, will also contribute to my informed managerial role.

I have a unique opportunity to create a renewed vision for our company that leverages the emerging paradigm shift in healthcare; the industry is moving away from a system of “sick care”—or acute care for diseases and illness—to a focus on preventing chronic disease and reducing costs. In the short-term, as a manager at XYZ, I intend to align my department and influence my employees to set the industry standard for coordinating care by evaluating the effectiveness of provider networks under this new model of care. I will expand XYZ’s services and client-base by creating sustainable, cutting edge products. I intend to enable the company to thrive in the next era of provider services.

My short-term career goals will be only realized if I fuel them with the functional knowledge and critical leadership skills of the Marshall MBA. I will immerse myself in the curriculum at USC Marshall and apply this knowledge in practice through its international programs and on-campus opportunities. In my first year, I will choose marketing as my functional area to hone my skills in management and team-building and will then take electives in healthcare during my second year to learn the specific business principles that guide my industry. The new core curriculum will allow me to explore subjects outside of my specialization to become a holistic leader. Marshall’s coursework will help me acquire the adaptability and rigorous knowledge that is critical for my high-impact career in healthcare.

My experience at Marshall will empower decision making that is socially-conscious within an increasingly global healthcare arena. I require an understanding of social responsibility to make my mark in the healthcare industry. The Pacific Rim International Management Education (PRIME) is a platform to understand these perspectives and will make me a more self-aware, globally-minded professional. The PRIME program will facilitate my learning of the global economy in healthcare as well as further my knowledge about XYZ’s client-base, as XYZ currently coordinates care for patients in the Pacific Rim. The PRIME program will give me a deeper understanding of our clients abroad and potential opportunities for global business development.

USC Marshall will also help me achieve my career goals because of its proximity to XYZ, as I will actively develop my professional network of future business partners and colleagues from the start of the program. Marshall’s core communities will create invaluable networking opportunities with fellow students. As healthcare is quickly evolving into a collaborative, interdisciplinary field, Marshall’s culture will reinforce the values that I will need as a healthcare leader. To further create connections with peers, I will be an active leader in the Healthcare Leadership Association and star player in Challenge for Charity, where I will use my passion for soccer for philanthropic benefit. After my MBA and several successful years working in a managerial position at XYZ, I hope to inherit my family’s business with a strong sense of duty and capability. Only an education from USC Marshall will give me the integrated foundations and networks to transform our business in the decades to come.

SBC’s star-studded consultant team is unparalleled. Our clients benefit from current intelligence that we receive from the former MBA Admissions Officers from Harvard HBS, Stanford GSB and every elite business program in the US and Europe.  These MBA Admissions Officers have chosen to work exclusively with SBC.

Just two of the many superstars on the SBC team: Meet Erin , who was Assistant Director of MBA Admissions at Stanford’s Graduate School of Business (GSB) and Director of MBA Admissions at Berkeley’s Haas School of Business.

Meet Andrea , who served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years.

Tap into this inside knowledge for your MBA applications by requesting a consultation .

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Mba applicants, listen up: perfection not required.

There’s no such thing as a “perfect” B-school candidate. It’s far more common for MBA applicants to have some form of “weakness” or “flaw” they must address head-on in their application. This might include: ... →

Career Plan: Business Management Essay

Introduction.

In career planning there are four steps or processes that are followed. These include self-assessment where one has to evaluate themselves to find out what they want with their lives. This includes their interests, values, skills and developmental needs. Secondly one has to assess available options to ensure that they will get opportunities to practice their skills after completing their training. The third process is matching where one may identifies possible occupations and compare various alternatives. This can be done by comparing their short and long term options. Finally, one has to take action whereby they have to put into use the other three steps to make sure that achieve their set goals.

My career vision is to provide efficient leadership to business people on how to manage their businesses. This means that I will make sure that I apply my knowledge and skills in advising people on how to succeed in their business. My career mission is to be the best business manager in my organization.

A strong business manager should develop ethical values in order to earn credibility from their customers. This means that one has to be trustworthy and reasonable enough in order to advise people adequately. In fact, one should develop listening skills in order to allow clients adequate time to present their cases. This will guide them in making a decisive conclusion hence helping them run their businesses best.

In order for one to achieve their goals they need to identify their competition. This is extremely significant because people plan on handling competition in order to achieve their goals. In fact, one should be able to carry out research on business operating environment in order to come up with strategies of achieving their goals.

One has to balance their internal characteristics and external requirements in order to succeed. This is tremendously beneficial because one has to be tolerance to their competitors by practicing fair competition. This helps organization to run their operations without facing conflicts from other players in the business environment. In addition, one has to listen from customers in order to come up with what they want from the business firm. This means that a talented business manager should be able to prioritize issues brought about by customers and competitors, as well.

Competition and cooperation plays key roles in career development. For instance, competition helps business managers to come up with best ideas to counter threats brought about by competitors. This helps them to strengthen their skills hence developing their careers. Cooperation also plays a key role in career development. This is evident because it calls for people with understanding and strong will to come together to do work.

In a business management career, stakeholders may be owners of the organization. This means that a business manager should be able to relate well with owners of the organization in order to succeed in their career. In addition, customers may be stakeholders who are hugely powerful in this career. This means that their issues need to be taken carefully since they dictate the success of one’s career.

Depending on the current progress, I feel that I am a future strategic leader. This is because I have been involved in planning for future in various organizations throughout my training. In fact, I have led various students’ organizations and together with members we succeeded in achieving our set goals.

In any career, the concept of sustainability should not be ignored. This means that one has to practice all elements of sustainability which include conserving the environment. This makes sure that the organization works towards ensuring that they conserve what they have and protect the environment. A business manager should align all their business operations with environmental conservation principles.

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IvyPanda. (2023, October 31). Career Plan: Business Management. https://ivypanda.com/essays/career-plan-business-management/

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1. IvyPanda . "Career Plan: Business Management." October 31, 2023. https://ivypanda.com/essays/career-plan-business-management/.

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Tips for mba applicants: the short-term and long-term goals essay.

When you're applying for a Master's in Business Administration (MBA) program , the short-term and long-term goals essay is an essential element of your application. Effective creation of this essay requires a clear strategy, covering all the subtle nuances of a successful response. This is your opportunity to convey to the admissions board, intelligently and succinctly, your top-notch qualifications, your future vision, and your goals as a successful business leader. Perhaps most importantly, you must elucidate why their MBA program is the perfect one to help you reach your highest aspirations.

Read on to learn expert tips for crafting a compelling short-term and long-term goals essay that details your aspirations as an MBA student and a successful leader.

What Is the Short-Term and Long-Term Goals Essay?

The specific wording of the short-term and long-term goals essay request may vary from one graduate program to another, but all MBA admissions teams rely on this essay to help determine if you’re a good match for their program. You will be asked to explain why the MBA program to which you’re applying is essential for achieving your career goals. In many cases, the essay requirement includes several questions; you must carefully consider all of them and address all of them within your essay.

The questions you’ll see in the MBA short-term and long-term goals essay request are likely to include:

• Why did you select this MBA program?
• How do you envision this MBA program further transforming your personal and professional growth?
• What professional benefits do you hope to attain from this MBA program?
• How do you envision your post-MBA future?
• What are your short-term professional goals?
• What are your long-term professional goals?
• How will this MBA program help you achieve your short-term and long-term goals?

To answer such specific questions thoroughly, you need a clearly defined sense of self-worth: an honest view of your personal qualifications, skills, experiences, and aspirations. You also need detailed thought and communication skills. Convincing the admissions team that you are an ideal candidate requires a concise, compelling response.

Drafting the Short-Term and Long-Term Goals Essay

In order to define your short- and long-term professional goals, you must have a specific understanding of the differences between them:

Short-term professional goals help define where you envision yourself immediately after attaining your graduate degree. They offer precise indications of your intended career path, including your preferred type of industry, company, role, skills, and responsibilities.

Long-term professional goals describe how you envision your career development well into the future, perhaps 20 or more years beyond graduate school.

Gather the important materials that detail your professional history: your CV, current or previous work evaluations, awards, certificates, and letters of recommendation. Use these materials to identify your unique professional strengths, skills, past experiences, and goals.

Carefully build a list of reasons for applying to the MBA program you've selected. Examine the program's published literature, keeping a keen eye out for specified educational outcomes that are closely aligned with your personal and professional goals.

Now it's time to draft your short-term and long-term goals essay. You're well prepared, armed with a full complement of information about your own strengths and those of the program to which you’re applying . Without regard for sentence length or structure, answer every essay question as fully and clearly as possible. Consult your documents for appropriate wording, titles, dates, and other important details. Brainstorm every idea and put it in writing. The resulting paragraphs will be your rough draft, which you’ll now set out to polish.

Refining the Short-Term and Long-Term Goals Essay

Start refining the paragraphs into concise, compelling statements that speak directly to the point. It’s important to set an optimistic tone from the start. Express yourself confidently, decisively, and clearly. Weave appropriate examples into your short-term and long-term goals essay, taking care to answer the questions fully, without exceeding word-count limits.

Use these five tips to craft an impressive, persuasive essay:

Immediately Command the Reader's Attention Begin with compelling statements describing your long-term professional goals and summarizing how your past experiences inform your vision of the future. Provide a synopsis of your strongest achievements and explain how they inspire your MBA goals.

Convey the Significance of Your Goals Widen the context of your goals by explaining why they are important to you and how achieving them will serve a greater good. Emphasize your analytical skills by identifying a problem you wish to solve in your career, and describing the benefits that may result.

Highlight Your Qualifications Promote yourself as the ideal person to achieve your long-term goals. Discuss your passion for success, detailing your relevant professional skills, specific work experiences, and related achievements. Summarize how your unique history and qualifications inspire and qualify you as the right person to achieve your post-MBA professional aspirations.

Discuss Your Program-Specific Goals Focus on the opportunities offered by this MBA program: the knowledge and skills you hope to develop, faculty members with whom you hope to study, local internship and employment that this program can help you pursue, and so on—all items that are unique to this MBA program, rather than common to many. Discuss your ambitions for expanding and strengthening particular skills during your time in the program. Detail ways in which you plan to utilize the unique benefits which your chosen program can provide.

Conclude With a Call to Action Your concluding paragraph should discuss the ways this MBA program will help accelerate your professional growth. Discuss your short-term goals by describing your immediate, post-graduation career plans and the ways in which they’ll empower you to reach your long-term goals. End your short-term and long-term goals essay with a confident call to action, requesting admission based on your clearly defined passion, personal qualifications and aptitude for successfully realizing your professional goals.

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Develop your business acumen, enhance your global perspective, and build a lifelong network in CSUMB’s Responsible Business Online MBA program . The entirely online curriculum offers in-depth experiences across the full spectrum of business administration, delivered with the flexibility to fit your schedule.

Take the first step toward the success you envision. Schedule an appointment with one of our Admissions Advisors today.

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How to Write an Awesome Essay About Your Career Goals

• Before you begin, ask yourself a few key questions like:
• What are my short-term and long-term career goals?
• Where do I see myself in ten years?
• What events in my life have led me to have these goals?
• What major will help me reach my goals?
• What skills do I need to reach my goals?
• What impact do I want to have on society?

Career Goals Essay Template

Need more inspiration.

After you brainstorm the responses to these questions, look for common themes, or pick out the most interesting stories. You can build your main essay “thesis” or idea around this.

Once you’ve got the main idea, create an outline to put your ideas into essay format. This will give you a general idea of structure.

You can use the career essays template below to give you some ideas. But remember that some rules are meant to be broken, so don’t be afraid to be innovative and think outside the box!

Also, when you’re done, head over to Going Merry to apply for the Career Goals scholarship essay bundle (one essay, one application, multiple scholarships!). You might as well make that essay count. Sign up for Going Merry to apply for scholarships more efficiently.

Here’s a paragraph-by-paragraph breakdown:

Paragraph 1 : Establish the main theme of what you’re going to talk about. It should also grab the reader’s attention. For example, instead of starting your essay with something generic (e.g. Ever since I was a little girl, I wanted to be a zoologist), get creative with it! Try something like My greatest memory as a young girl was going to the zoo for the first time or While most kids play house or school, I always wanted to play zookeeper.

Paragraph 2 : Elaborate on what inspired your career goals. Perhaps it was a relative, a TV show, or simply an experience that you had. Remember that old writing adage, “Show, don’t tell.” In other words, try to demonstrate your interest with story or description. 

Paragraph 3 : Discuss your short-term career goals and your intended major. How will your intended major help you reach these goals? What skills do you need to learn to reach them? At the end of the paragraph, try discussing how your short-term goals can help you achieve your long-term goals.

Paragraph 4 : Focus on your long-term goals and the impact that you hope to have on society. If you’re not sure what your long-term goals are, don’t sweat it; they’ll probably change anyways. You can instead focus on the difference you’d like to make overall. And don’t worry too much about the size of the impact…remember that just doing what you’re truly passionate about has a massive impact on those around you.

The last paragraph is your conclusion. You can use this paragraph to summarize what you discussed in the previous few paragraphs. If you want to be even more creative, try ending your essay with a question for your readers or a new insight. Good luck!

And now that you’re ready with that essay, put it to good use! You can recycle that same essay, when applying for the Career Goals Scholarship Bundle. We’ve joined together multiple scholarships (all requesting essays on career goals), into just ONE simple application! See more info here , or just sign up to get going.

Check out examples from other students just like you. Here are links to some great career goal essay examples:

• Example 1  
• Example 2  
• Example 3  

Or maybe you’re looking for help with an academic goals essay — we’ve got you covered there too.

Also, check out this helpful list of the 10 most common scholarship essay topics !

Sign up for Going Merry today, and upload your career goal essay right to your profile. It’s that easy!

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Business Administration Careers

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Take our quiz and we'll do the homework for you! Compare your school matches and apply to your top choice today.

Most business administration careers require a college degree that emphasizes accounting or finance. You can learn more about these degrees in this guide, as well as common careers for business administration majors. Other sections cover continuing education opportunities, career resources, and answers to frequently asked questions.

Business Administration Career Outlook

Jobs in business administration include positions where workers help companies and organizations meet financial goals. The median salaries for these careers typically range from $50,000-$90,000 per year. Also, the Bureau of Labor Statistics (BLS) projects employment for these professionals to grow by 7% from 2018-2028, which is higher than the projected growth for all careers in the United States.

The following salary table reflects the median annual salaries for four typical business administration careers, as well as how a worker's salary potential increases over time.

Source: PayScale

Top Business Master Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

Skills Gained With a Business Administration Degree

Students in business administration programs study the fundamentals of business and management best practices. They learn to plan, organize, lead, and support the human, financial, and physical resources that comprise a business.

Through coursework and training, students develop leadership skills, including analytical, communication, and problem-solving abilities. For many business administration career paths, learning does not end at the college level but continues through certification and personal/professional development.

Analytical skills support sound decision-making and problem-solving. For fields such as accounting, professionals employ analytical skills to carry out their daily work, including calculating bottom lines and investigating fraud. Many business administration programs offer business analytics as a concentration, which teaches students to transform data into predictive information.

Business professionals should possess a basic knowledge of math concepts and demonstrate financial literacy. Many refer to financial accounting -- a core course in business administration programs -- as the common "language of business."

Project Management

Project management skills help individuals advance in their business administration career paths. Effective project management involves detailed planning; open team communication; and the ability to prioritize tasks, manage resources, and stay within a budget. While general business administration degrees teach project management basics, students can also choose project management as a specialty.

Organizational

Like analytical skills, organizational skills underpin other business competencies, such as decision-making, problem-solving, and leadership. In business management and administration careers, individuals use organizational skills to set goals, develop and assign tasks, and delegate duties.

Communication

Careers that take advantage of a business administration degree require proficiency in verbal and written communication. A team leader must be able to communicate with all stakeholders of a project and convey expectations and goals. The five main elements of business communication include collaboration, public speaking, listening, reading others, and written communication.

Business Administration Career Paths

Along with factors like program cost and length, on-campus requirements, and accreditation, students should weigh available concentrations or specialties and how these options may affect their available career paths. Many students -- even at the undergraduate level -- tend to know the business administration careers they want to pursue.

To prepare for their target career, a student should select a concentration that matches their professional aspirations. Check out the following list of specialties, which contains traditional and modern business career pathways.

This path covers the financial aspects of business, including financial statements, transactions, and the reconciliation of accounts. In addition to financial accounting, enrollees also study auditing, cost accounting, managerial accounting, and tax accounting.

Computer Information Systems

Learners explore the technical and business sides of management information systems to prepare for this career path. Given that computer and information systems managers typically need graduate degrees and basic business proficiency, master of business administration (MBA) degrees with a concentration in computer information systems may be an especially sensible choice for this field.

With a focus on investments, raising capital, and managing risk, finance is one of the core functional areas of business, and business administration students already study this topic to some degree in their core curriculum.

Marketing focuses on promotion to help ensure an organization's success and sustainability. Business administration careers that emphasize marketing skills also include roles in advertising and public relations. Students learn to assess consumer behavior, build brands and brand loyalty, and strategically market goods and services.

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How to start your career in business administration.

According to the BLS, most business administration careers require candidates to possess a bachelor's degree in business administration . This four-year degree provides you with foundational business knowledge, as well as transferable skills that you develop in general education courses. As a result, you can switch jobs if you decide that a career in business administration does not match your personality.

As you gain experience in an entry-level job, you may realize that professional advancement requires an advanced degree, such as an MBA. Your employer may restrict management-level positions to employees who possess this degree; however, some companies pay for workers to return to school and earn their master's degrees.

Bachelor's Degree in Business Administration

Bachelor's in business administration (BBA) graduates gain a broad, in-demand skill set that applies to finance, technology, healthcare, and other fields. A BBA provides students with versatility, mobility, and room for professional growth.

Business administration students develop the foundational knowledge and skills needed to adapt to changing markets and technologies in a dynamic economy. BBA graduates can also transfer their skills to other fields, should the opportunity arise.

A BBA fulfills the entry-level education requirement for many business management and administration careers. Additionally, the BLS projects above-average employment growth for the business and financial sectors .

What Can You Do With an Bachelor's in Business Administration?

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Accountant and Auditor

Accountants prepare and examine financial documents, document financial transactions, and recommend financial actions after analyzing accounting options. Auditors review organizations' financial records to ensure validity and accuracy. To work as an accountant or auditor, each candidate needs a bachelor's degree in accounting or a related field, like business administration.

Salary : $71,550

Budget Analyst

Budget analysts help public and private institutions develop budgets after assessing a project or program's needs, costs, and risks. They work closely with product and project managers, reviewing budget proposals for completeness, accuracy, and compliance.

Salary : $76,540

Cost Estimator

These professionals analyze data to determine the overall cost of a project, accounting for materials, labor, and time. Estimators typically specialize in a product or industry, such as automotive production or construction.

Salary : $65,250

Human Resource Specialist

Human resource specialists and managers develop policy and direct/coordinate organizations' administrative functions and HR activities. Daily duties may involve hiring, screening, and recruiting new staff; addressing questions regarding compensation, benefits, training, and labor relations; and working on strategic planning. An HR specialist typically needs a bachelor's degree for entry-level positions.

Salary : $61,920

Logistician

Logisticians oversee the activities of a supply chain, including purchasing, transportation, inventory, and warehousing. They manage a product's lifecycle, working with software tailored to their industry. Daily duties often center on the logistical functions of the supply chain, such as procurement, inventory management, and delivery.

Salary : $74,750

Source: BLS

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Master's degree in business administration.

While earning an online MBA , students develop a comprehensive understanding of how businesses operate, as well as the skills and know-how needed to lead and manage.

A recent survey by the National Center for Education Statistics found that U.S. schools conferred the most master's degrees in business, outpacing education -- the runner-up -- by more than 25%.

While BBAs can help graduates launch their business administration careers, MBAs help them continue to advance professionally. MBA graduates leave business programs prepared to take on management roles across industries.

What Can You Do With a Master's in Business Administration?

Information technology manager.

Information technology managers oversee the computer-related activities of an organization, including the planning, coordination, and direction of IT goals and systems. They work with hardware, software, and networks, often leading teams in the installation and maintenance of these systems. Many organizations require these workers to hold master's degrees.

Salary : $146,360

Financial Manager

These managers monitor the financial health of an organization. Typical duties include producing and reviewing financial reports, monitoring accounts, and preparing activity reports. They also direct investment activities and assess ways to help organizations achieve and improve profitability, including analyzing markets for opportunities and developing long-term strategies. Financial managers with bachelor's degrees must bring significant experience to the role, and many employers prefer candidates with master's degrees in business administration, finance, or accounting.

Salary : $129,890

Industrial Production Manager

Industrial production managers oversee the daily production of goods at manufacturing plants and related sites. Responsibilities include coordinating, planning, and directing the use of workers and machines in the production process. These managers also deal with performance reviews, quality assurance, and safety compliance. Hiring managers at larger plants often look for candidates who hold MBAs or advanced degrees in industrial management.

Salary : $105,480

Management Analyst

Management analysts help companies find ways to improve their efficiency of operations to drive down costs and increase revenues. Their daily duties may include conducting organizational studies and evaluations, designing systems and procedures, and conducting measurement studies. These analysts can enter the field with bachelor's degrees, though some employers prefer candidates who hold MBAs.

Salary : $85,260

Top Executive

C-level executives make company-wide decisions. They direct, plan, and coordinate their organizations' activities, developing policies and strategies to reach their goals. A top executive may possess a degree in business administration or a degree more targeted to their industry, such as a public administration degree. To work in the private sector, an executive commonly holds an MBA with a specialization in finance, entrepreneurship, operations, or business intelligence.

Salary : $104,690

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Doctorate degree in business administration.

A doctor of business administration (DBA) serves as a terminal degree in the field. Students who enroll in these programs continue to bolster their theoretical knowledge related to business and business management by completing 3-6 additional years of education. Similar to an MBA, a DBA can lead to many lucrative career opportunities.

While a DBA prepares professionals to continue working in management, a Ph.D. in business administration qualifies graduates for roles like professors, researchers, and economists.

Ph.D. tracks differ from DBA programs in that they emphasize research, preparing graduates to contribute to modern business scholarship and work in academia. Some roles, like teaching at the university level, require applicants to hold doctoral degrees.

What Can You Do With a Doctorate in Business Administration?

Postsecondary teacher.

Professors prepare course materials and teach at universities and colleges. They lead lectures, seminars, workshops, field studies, and labs. They may also carry out independent research and engage in collaborative work with colleagues. Postsecondary teachers with master's degrees can sometimes find employment at the junior or community college levels. However, to teach at a four-year institution, professionals typically need a Ph.D.

Salary : $79,540

Economists study how societies distribute resources. Professional economists conduct research and analyze the costs and benefits in the distribution and consumption of goods and services. Typical duties include monitoring economic trends; performing data analysis; and developing forecasts for variables like inflation, interest rates, business cycles, and a nation's employment levels. A doctorate can help an economist stand apart from their peers.

Salary : $105,020

Why Pursue a Career in Business Administration?

Business administration careers need professionals who can think analytically, lead teams, and perform research. Although most academic programs help learners to develop and hone these traits, individuals should also have a passion for using them to complete tasks and solve problems on the job.

A business administration degree allows graduates to work in nearly any private industry -- companies and organizations require business professionals who can help them succeed financially. As a result, business administrators can look for a field that aligns with their expertise and passion.

How to Advance Your Career in Business Administration

Once you attain your first business administration career, you can research ways to improve your job and salary potential. This process may include enrolling in a master's program, completing continuing education courses, and/or earning a professional certification. You may need to complete additional steps, depending on your career goals and your employer's requirements.

The following sections highlight different ways to make the most of a career with a business administration degree.

Certifications and/or Licensure

Business administrators do not typically need a license if they find a job at an existing company. However, a professional who wants to start their own business needs a license in their home state. Business owners must renew their licenses annually, which requires a fee.

Although a license may not be necessary, many workers pursue optional professional certifications to advance within their career. For example, the Project Management Institute (PMI) offers nine industry certifications, including project management professional and portfolio management professional credentials. PMI certifies candidates who pass a rigorous exam and meet other prerequisites, such as possessing a bachelor's degree or professional experience.

Continuing Education

Professionals can pursue industrial certification programs, continuing education opportunities, and university certificates to continue learning relevant skills. Many universities offer online certificates, which allow professionals to take part in continuing education without pausing their careers.

Typical continuing education programs charge a fee, but some schools may provide some continuing education courses at no cost . Both edX and Coursera have popular business administration courses, many of which were developed by professors at top universities.

Some professionals may discover that the only way to advance their career in business administration involves earning a master's degree. If this is the case, they should see if their employer offers a tuition-reimbursement plan.

As professionals explore online continuing education opportunities, they may wonder which options align with their current job and career goals. Before paying for a course, they should consult with a supervisor to determine which classes might benefit their current role. This conversation can also signal to employers that an employee values lifelong learning and wants to improve their skills.

As professionals complete continuing education opportunities and gain experience, they should keep looking for new ways to ensure professional success. One of the most important ways to do this involves networking with peers. Forming relationships with like-minded individuals can lead to a new job or raise. Workers can also join a professional organization, like the American Management Association or the International Association of Administrative Professionals .

How to Switch Your Career to Business Administration

Professionals in other fields may consider switching to a career in business administration. Bachelor's degrees that are closely related to business administration include marketing, entrepreneurship, international business, and project management.

If someone does not possess a bachelor's degree in one of these fields, they can still transition into a business administration career by earning a certification, certificate, or master's degree. Many reputable universities offer online MBA programs for non-business professionals; these programs generally take about 24 months and may involve some synchronous coursework.

Where Can You Work as a Business Administration Professional?

Business administration graduates enter the job market with many career options, which tend to increase as a worker gains more education and/or experience. A versatile business degree prepares graduates for opportunities in many industries. A recent report by the Graduate Management Admission Council on hiring trends found that the consulting, energy and utilities, healthcare, and technology industries have the strongest demand for new MBA graduates.

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

This industry includes CPA firms and businesses that provide tax preparation and payroll services. Other services include auditing, preparing financial statements, and designing accounting systems.

Management of Companies and Enterprises

Businesses in this sector manage companies or secure their financial assets. They may acquire a controlling interest in a business or influence management decisions.

Financial Services

The financial services industry includes the institutions and firms that provide services like money management, personal investment, and insurance. Banks, money markets, and stockbrokers also fall under the financial services umbrella.

Management Consulting

This sector offers advisory services to public and private organizations. Consultants assess operations and recommend plans of action regarding organizational design, IT strategy, corporate strategy, sales, and marketing efforts.

Nonprofit organizations require similar leadership, direction, and consulting roles as for-profit enterprises.

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Resources for Business Administration Majors

Business administration majors can take advantage of many resources to prepare for success in their coursework and future careers. The following sections cover popular professional organizations, open courseware, and publications.

Professional Organizations

Association to Advance Collegiate Schools of Business : AACSB provides programmatic accreditation for business and accounting programs at the bachelor's, master's, and doctoral levels. This century-old accrediting body serves over 1,600 member organizations and 800 accredited business schools worldwide.

Accreditation Council for Business Schools and Programs : Founded over 30 years ago and recognized by the Council for Higher Education Accreditation, ACBSP aims to see that "every quality business program worldwide is accredited." The organization accredits business programs at all levels of postsecondary education, including the associate level.

American Management Association : Established in 1923, AMA provides organizations and individuals in management with tools and support to professionally grow and prosper. AMA offers five membership levels, including a discounted student tier.

American Marketing Association : AMA connects marketing professionals across North America through 70 local chapters and 17 academic groups. Members share ideas, knowledge, and experience in person and virtually. AMA offers certification, conferences, training, and career resources and tools for professional development.

American Institute of Certified Public Accountants : Founded in 1887, AICPA serves more than 430,000 members in over 140 countries. The organization's members represent many areas of practice, including business and industry, government, and public accounting. AICPA offers several credentials and designations, including credentials in the financial forensics, information technology, and business valuation fields.

American Business Women's Association : ABWA provides members with networking support, education and training, and a national voice to help them grow personally and in their chosen professions. The organization hosts over 5,000 business and networking meetings every year through its local chapters.

Association for Financial Professionals : Established in 1980, AFP supports the professional development and growth of treasury and finance professionals. AFP administers two finance certifications: certified treasury professional and certified corporate financial planning and analysis professional. Its annual networking conference hosts over 6,500 corporate finance professionals from around the world.

American Association of Finance and Accounting : This association's member search firms specialize in recruiting and staffing finance and accounting professionals. The alliance dates back to 1978 and includes over 40 metropolitan search firms based in the U.S. and Canada.

National Association for Business Economics : This professional association for business economists and others who use economics celebrated its 60th year in 2019. Its members include applied economists, strategists, academics, and policymakers. NABE provides continuing education resources; conferences; networking; and access to industry surveys, roundtables, and the latest economic news and updates.

Society for Human Resource Management : SHRM serves the professional development needs of more than 300,000 members, representing a combination of HR professionals and students. Members hail from dozens of industries, including services, manufacturing, healthcare, education, and technology. SHRM membership benefits include the opportunity to network with peers, earn professional recognition, and find a career partner.

Open Courseware

Digital Marketing - University of Illinois at Urbana-Champaign : This introductory course emphasizes digital marketing, product strategies, and marketing analytics fundamentals. Enrollees have the opportunity to complete an applied learning project with a top online internet retailer. Additionally, curriculum outcomes include the ability to create and promote digital services to a broad audience.

Competitive Strategy and Organization Design - Ludwig-Maximilians-Universitat Munchen : Prospective students interested in strategic thinking, pricing, and game theory can enroll in this class. Covered topics include organizational behavior and how to create a customer base. The course pairs learners with partner companies to gain practical experience through online learning.

Project Management and Other Tools for Career Development - University of California, Irvine : This course prepares students for careers in business administration with topics in project planning, change control, and risk management. Learning outcomes include the ability to allocate project resources and collaborate with peers through writing. Additionally, nearly 40% of learners who complete the course start new careers.

Internet Giants: The Law and Economics of Media Platforms - University of Chicago : Students learn how the law and technology interact, and coursework focuses on incidents when Microsoft and Google violated U.S. and international laws. Other coursework involves smartphones' influence on privacy and internet neutrality. The course takes approximately 46 hours to complete, and learners can turn in assignments on a flexible schedule.

Publications

The Wall Street Journal : The Wall Street Journal delivers business news to millions of readers each day. This newspaper features sections on corporate news, technology, media, investing, and personal finance. Additionally, The Wall Street Journal's Tuesday-Thursday editions feature information on new careers in business administration.

The Economist : Since 1843, The Economist has published a weekly magazine that focuses on current affairs, international business, and politics. This publication takes a politically centrist stance on most issues and may appeal to college-educated readers working in the business field. Each issue of The Economist includes an in-depth look at a topical issue, such as how technological development affects the financial world.

Bloomberg Businessweek : Originally BusinessWeek, this publication dates back to the stock market crash of 1929. The magazine and its online counterpart cover major news headlines, financial trends, and special sections, such as how small businesses can survive during an economic downturn.

Ad Age : Ad Age is a useful resource for aspiring and current advertising professionals. It reports on the latest trends and developments in the advertising field. Free articles explore how companies attract new customers through innovative advertising campaigns. Ad Age also highlights international brands and how they reach customers in different countries.

Forbes : A biweekly American business magazine, Forbes educates readers on the latest investing, marketing, and financial news. The magazine is published in 27 languages.

Harvard Business Review : The Harvard Business Review's articles may appeal to business professionals in all fields. The magazine and its companion website cover topics such as working from home, how businesses respond to global crises, and advice from top business leaders. Readers can also subscribe to the magazine's free podcast.

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Frequently asked questions about business administration careers, is business administration a good major.

Business administration is a well-paying, in-demand field. Additionally, a business administration degree conveys many transferable skills that graduates can use in other career paths.

What is the average salary for a worker with a business administration degree?

According to the BLS, the Salary for workers in business and financial operations occupations is about $70,000. However, salaries vary throughout the United States, as the cost of living differs in each state. Also, more experienced business administrators -- including those with advanced degrees or multiple certifications -- can earn significantly more.

What can you do with a business administration degree?

A business administration degree gives graduates the knowledge and skills necessary to succeed in many different business settings. They can also expand their potential career opportunities by completing a complementary minor or a second major. This allows them to learn in-demand business skills and insider knowledge of a different field.

How do you start a career in business administration?

In addition to earning a business degree, an individual can prepare for careers in business administration by completing one or more college internships. Internships convey in-demand skills and allow students to network with managers and other business professionals. A successful internship and excellent grades can help degree-seekers attain attractive entry-level careers.

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• Applying For Scholarships

Writing Tips for a Career Goals Essay (2023)

Jennifer Finetti Mar 1, 2023

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For your college scholarship essay, you may be asked about your career goals. The scholarship committee wants to see how investing in your education will help your career. Do you have a definitive plan? Will a college education fit into that plan? These are the answers they want to see.

In this guide, we will provide some scholarship essay examples about career goals to jumpstart your essay writing.

Writing tips for career goals scholarship essays

Here are some quick tips for writing career goal scholarship essays:

• Write about career goals that tie into the scholarship. This doesn’t mean you have to lie about your career goals to make them fit. Find a way to relate them to the scholarship committee or other elements of the scholarship.
• Be precise about your career goals. Avoid vague statements that suggest you do not have a plan. Judges like to see determination because it shows they’re making a worthy educational investment.
• Discuss how your education will help you achieve your career goals. The scholarship will assist with your education. Show a connection between the two so they can see why you deserve this scholarship.
• If you mention multiple goals, indicate which one you feel most strongly about. Longer essays may allow you to mention a backup plan, but the committee needs to see where your focus lies.
• Avoid cliché statements. Describe how your specific talents, experiences, and degree pursuits will help you succeed.
• Point out solutions, not problems. You may mention struggles you’ve had in the past, but pinpoint how you will learn from them. Moreover, show how those struggles led to your career goals.
• Organize your thoughts in a fluid manner. This will most likely be in chronological order, starting with your degree and progressing through your career growth.
• Write, revise, rest, revise. This goes for any essay writing. Write the first draft from start to finish. Then read through it and edit any grammar or flow errors. Take a break, preferably overnight, and then re-read your content with fresh eyes.

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Example 1: Scholarship essay about career goals (100 words)

In a 100-word scholarship essay, you need to quickly make your point. There is not enough room for a lengthy intro or backstory. Use concise, comprehensive statements to deliver the most information in the fewest words.

I’m a sophomore at Texas Tech University, pursuing a bachelor’s degree in Companion Animal Science. After graduation, I hope to attend Texas A&M to become a veterinarian serving rescue organizations and animal shelters. I was born and raised in the south, where it is common for people to abandon animals in rural areas. Those animals then go into a rescue – emaciated, frightened, and confused. I want to work with rescues to provide affordable veterinary medicine to the animals they save. This scholarship would help me continue my education and potentially save thousands of abandoned animals in the future.

Word count: 99

Example 2: Scholarship essay about career goals (250 words)

With a 250-word scholarship essay, you have a little more room to discuss the details of your career goals. You can explain situations from your past that inspired your career pursuits. You could use one paragraph to talk about your short-term goals and another to talk about your long-term goals. Just make sure the big picture ties into the scholarship.

My name is Patrick Holden and I am a freshman at the University of Michigan, majoring in English and minoring in linguistics. I plan to become an English teacher, but this wasn’t always what I had in mind.  When thinking about my future, I always saw myself in some sort of corporate office, perhaps as an executive assistant or a loan officer at a bank. My father works in the finance office for a car dealership and my mother works at a call center. I assumed I would follow a similar, albeit boring, path in life. In my junior year of high school, everything changed. My English teacher inspired me in ways I could have never imagined. She got me to love writing, literature, etymology, and everything about the English language. She made me want to be a better student in all of my classes, and she helped me see the value of education. I decided then that I wanted to inspire other students just as she did for me. My parents are unfortunately not able to contribute much toward my college expenses. I have earned a tuition scholarship based on my ACT score, but I still need additional funding for books and supplies. English majors have particularly high book costs because we have to purchase multiple books for each class. With the help of this scholarship, I could afford to continue my degree and become an English teacher.

Word count: 240

Example 3: Scholarship essay about career goals (500 words)

With 500 words or more to play around with, you have plenty of space to talk about your career goals. Maintain the same theme throughout the scholarship essay. Each paragraph should connect to the next, and they should all work together to describe your career plan. Avoid making disconnected statements for the sake of word count. In the end, the scholarship committee should have a clear view of your educational plans and professional aspirations.

Internet marketing has gone from an optional method of advertisement to a vital step in business outreach. Even small businesses in remote towns look to the internet to attract customers and spread the word about their services. I am currently pursuing a Bachelor of Science in Business Marketing with an emphasis on Digital Marketing. With this training, I will be able to enter a profession that will only grow year by year. When I was younger, I found print advertisements to be fascinating. I loved reading the newspaper with my father just to see the full-page ads in between stories. When I got older though, those ads became less appealing because they were not adaptive. They seemed dated, static and ill-fit for changes in society. That’s when I discovered internet marketing. It was still in its infancy when I was in middle school, but by the time I graduated high school, it had become a staple in business development. I loved the way internet marketers had to constantly adjust to fit Google’s algorithms, new mobile devices, and new audiences. I knew this was the career for me. Originally, I planned to focus solely on business marketing because there were not many digital marketing degrees available. Over the last two years though, several schools throughout the country have developed internet marketing courses that explain fundamental methods of search engine optimization, website analytics, and more. These are the foundations I will build my career around. The best part about internet marketing is that there is always something new to learn. I can use my creative mind and exploratory nature to try new advertising methods that help businesses succeed. Every time they do well, I do well. This is the kind of job fulfillment most people can only dream of, but my educational plan and job prospects will allow me to achieve it. I have picked up some freelance jobs online to supplement my studies and help pay for my education. It is difficult to maintain a steady stream of income in freelance because I spend so much time on my school work. This scholarship could offset some of the costs and reduce my workload as a whole. While I will still work throughout the semester and full-time in the summers, having extra financial aid would greatly reduce my stress in college. I look forward to a future where I can use my marketing skills to help business owners achieve their career goals. I plan to spend the first few years after graduation working for a successful, long-standing digital marketing company. After I have enough on-the-job training to feel confident in my abilities, I will open my own internet marketing company in Chicago, where my family lives. I have a clear picture of where I will be in the next 10 years, and I know this degree is going to help me get there.

Word count: 481

• Scholarship Essay

Jennifer Finetti

As a parent who recently helped her own kids embark on their college journeys, Jennifer approaches the transition from high school to college from a unique perspective. She truly enjoys engaging with students – helping them to build the confidence, knowledge, and insight needed to pursue their educational and career goals, while also empowering them with the strategies and skills needed to access scholarships and financial aid that can help limit college costs. She understands the importance of ensuring access to the edtech tools and resources that can make this process easier and more equitable - this drive to support underserved populations is what drew her to ScholarshipOwl. Jennifer has coached students from around the world, as well as in-person with local students in her own community. Her areas of focus include career exploration, major selection, college search and selection, college application assistance, financial aid and scholarship consultation, essay review and feedback, and more. She works with students who are at the top of their class, as well as those who are struggling. She firmly believes that all students, regardless of their circumstances, can succeed if they stay focused and work hard in school. Jennifer earned her MA in Counseling Psychology from National University, and her BA in Psychology from University of California, Santa Cruz.

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6 Common Career Goals + Examples

Use these examples of career goals to practice how you might answer the interview question, "What are your career goals?"

Many people may be interested in your career goals , but two parties (other than you) will be particularly invested in your idea of success: your potential employers and your current employer.

A potential employer may ask you about your goals in an interview—either directly or with the similarly popular, “Where do you see yourself in five years?” For a potential employer, knowing your goals can help them understand how a role fits into your career vision and how well that vision aligns with the company’s needs.

Your current employer started investing in your career goals from the moment they hired you, and the topic may come up during performance reviews. A supportive employer takes an active interest in helping you move toward your goals, which is beneficial both for you and for them.

In this article, we’ll take a closer look at these common examples of career goals:

Advancing to a leadership position

Becoming a thought leader

Working toward professional development

Shifting into a new career path

Experiencing career stability

Creating a career goal

What is a career goal?

A career goal is the ideal state that you aim for in your professional life. Career goals can be characterized as short-term or long-term, depending on how much time you anticipate working toward achieving your goal. Ultimately, achieving your short-term and long-term career goals will bring you closer to your career aspirations .

6 career goals examples

Below, you’ll find some examples of potential career goals and some ideas on how you might structure your short-term and long-term goals around these ultimate aims.

We'll also outline how you might talk about each goal. Whether you’re discussing your career goals during an interview or a performance review, aim to include these three pieces of information:

Your short-term and long-term goals

The steps you’re taking to achieve them

How those goals connect to your role and company (in an interview, this would be your future role and company, and in a performance review, this would be your current role and company)

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1. Advance to a leadership position.

Your specific path toward a leadership role greatly depends on your industry and where you’re starting out, and it can take many years to accomplish. Along the way, you may aim to accomplish some of these goals:

Short-term goals: Gain necessary experience with entry- and mid-level positions, attend leadership training, set up informational interviews with potential mentors and team leaders, network with cross-functional colleagues

Long-term goals: Get a promotion, earn a professional certificate or advanced degree, work toward a specific title

“What are your career goals?” sample answer: Currently, I’m working on a project to unify our internal analytics processes across data analysis, data science, and data engineering departments by liaising with representatives from each department to identify and address pain points. I’m also attending weekly leadership training sessions to build my managerial skills as I build the skills I need to ultimately become a Director of Analytics.

2. Become a thought leader.

Thought leaders exist in many areas within every industry, and their knowledge base can be expansive or niche. Depending on the type of thought leader you envision yourself becoming, you may aim to accomplish some of these goals:

Short-term goals: Attend specialty training sessions, take relevant classes, attend industry conferences, and build a social media following

Long-term goals: Earn a professional certificate or advanced degree, publish articles, write a book, speak at a conference

“What are your career goals?” sample answer: I’ve been taking online courses in social work from the University of Michigan to strengthen my knowledge base as I work with community organizers toward our team goals. I’m sharing our progress by writing for our company blog. In the next couple of years, I hope to apply for Michigan’s MSW program to make an even stronger impact on our company and community.

3. Work toward personal development.

Personal development, as it relates to your career goals, is about bringing your best version to your career. When talking about any of the following, remember to connect them back to the work you’re doing for your organization:

Short-term goals: Fill skill gaps with classes or training sessions, take on a new project at work, network with leaders you admire, find a mentor

Long-term goals: Lead with your values, learn a new skill, practice work-life balance , change careers

“What are your career goals?” sample answer: I’d like to be seen as a valued connector within our organization, so I’ve been meeting with people in different departments to determine how our lean IT team might better respond to their needs. Over the next few months, I’d like to lead more formal research into the matter and pilot a new request ticketing system.

4. Shift into a new career path.

Talking about a desire to change careers during a performance review can be tricky. You don’t need to share every detail of your career goal with your manager; it’s okay to stick to the transferable skills you are building. Here are some things you may work toward as you approach a career change:

Short-term goals: Research your desired career, gain necessary technical and workplace skills , earn a professional certificate, participate in a career bootcamp, request informational interviews

Long-term goals: Work toward a specific job title

“What are your career goals?” sample answer: I envision myself as a strong communicator, and I’d like to be selected to help with our team’s presentation during the next annual report meeting. I’ve been writing monthly progress recaps and distributing them on our team’s Slack channel to build my skills. I’m also practicing my PowerPoint skills in an online Microsoft 365 Fundamentals Specialization .

5. Experience career stability.

If your career goals aren’t your central life goals, you may be more focused on career stability rather than growth. Having a job that supports your broader life goals can be crucial. If you are working toward career stability, some of your goals may be:

Short-term goals: Hone skills that support stability in your role, build time management skills, build strong work relationships

Long-term goals: Earn a specific salary, get a job with strong benefits, practice work-life balance, build a strong reputation at work

“What are your career goals?” sample answer: My goal is to be seen as a strong colleague whom others view as reliable and attentive. I’ve been trying to welcome our newer coworkers by making myself available for any questions about our processes and compiling their inquiries into an employee playbook that they can reference and share.

6. Create a career goal.

Goals tend to shift over time as we learn more about ourselves and the world around us, and there will likely be times when you aren’t sure what your goal is. Not only is that normal, but it’s also a great time to explore your interests and think about your priorities in life. Here are some aims to consider:

Short-term goals: Attend seminars and training sessions, take a class, explore a hobby, learn a new skill, research various career paths, request informational interviews, network with people in different industries, find a career coach

Long-term goals: Master a new skill, incorporate a new skill into your career, find a mentor

“What are your career goals?” sample answer: I recently earned my psychology degree and am rediscovering my love of design. I’m currently exploring ways to integrate both into my career. I’ve started taking introductory UX design courses and reading popular UX blogs . I’m hoping to connect with some UI designers within the company over the next few months to hear more about their experiences and responsibilities.

Start achieving your goals

Continuing to learn is an essential part of working toward any goal. If you find that your career goals require a specific area of knowledge, consider earning an online Professional Certificate with Coursera. Become job-ready in areas like data analysis, social media marketing, and UX design with courses from industry leaders like Google, Meta, and IBM. You’ll be able to learn at your own pace from anywhere with an internet connection and gain hands-on experience working with the skills you’re learning.

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This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.