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How to Create and Deliver a Research Presentation

Cover for Research Presentation Guide

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

  • The full title of the report
  • The date of the report
  • The name of the researchers or department in charge of the report
  • The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

Title slide in a Research Presentation

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

  • The purpose of the investigation and its significance within the organization’s goals
  • The methods used for the investigation
  • The major findings of the investigation
  • The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

Executive Summary slide in a Research Presentation

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

  • What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
  • Why is this project important, and what prompted it?
  • What are the boundaries of your research or initiative? 
  • How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

Action Evaluation Matrix in a Research Presentation

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

Data and Analysis slide in a Research Presentation

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

Conclusion Slide in a Research Presentation

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

Recommendations slide in Research Presentation

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

  • Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
  • Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
  • Prepare speaker notes with the key points of your research. Glance at it when needed.
  • Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation.

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

business research report presentation

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

business research report presentation

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

Layout of Results in Charts

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

business research report presentation

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

business research report presentation

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

  • Introduction
  • Problem Statement
  • Research Questions
  • Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
  • Study design and methods
  • Population & Sampling
  • Data Collection
  • Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

business research report presentation

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30+ Best Research Presentation Templates for PowerPoint (PPT)

Finding the right PowerPoint template plays an important part in getting your message across to the audience during a presentation. And it’s especially true for research presentations.

Using the right colors, graphs, infographics, and illustrations in your slides is the key to delivering information more effectively and making your presentation a success.

Today, we handpicked a great collection of research presentation PowerPoint templates for you to make the perfect slideshows for various types of research papers and studies.

Whether you’re preparing for a presentation at a school, event, or conference, there are templates in this list for all purposes. Let’s dive in.

How Does Unlimited PowerPoint Templates Sound?

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

The X Note

BeMind Minimal Template

Ciri Template

Ciri Template

Explore PowerPoint Templates

Science & Research Presentation PowerPoint Template

Science & Research Presentation PowerPoint Template

This PowerPoint template is a perfect choice for preparing a research presentation to share your scientific findings and reports.

The template has 30 unique slides with unlimited color options. There are a few infographics included in the slideshow as well.

Why This Is A Top Pick

The presentation has a very modern and creative design where you can showcase your data and information in an attractive way. You won’t be making boring research presentations ever again.

Labvire – Research Presentation PowerPoint Template

Labvire - Research Presentation Powerpoint Template

Labvire is another modern PowerPoint template you can use for various types of research presentations. It’s also ideal for laboratory-related research presentations. The template has fully customizable slide layouts with editable charts, graphs, and more. You can choose from more than 40 unique slide designs as well.

Novalabs – Science Research PowerPoint Template

Novalabs - Science Research Powerpoint Template

Novalabs PowerPoint template features a highly visual and attractive design. The template includes 36 different slides that feature large image placeholders for adding a more visual look to your presentations. There are lots of editable graphics, shapes, and tables included in the template too. Feel free to customize them however you like.

Research & Development PowerPoint Template

Research & Development Powerpoint Template

The minimal and clean design of this PowerPoint template makes it a great choice for delivering more effective research presentations. With fewer distractions in each slide, you’ll be able to convey your message more easily. The template comes with 30 unique slides. You can change the colors, fonts, and shapes to your preference as well.

Marketing Research Presentation PowerPoint Template

Marketing Research Presentation PowerPoint Template

When talking about research presentations, we can’t forget about marketing research. Most sales and marketing meetings usually include a sophisticated marketing research presentation. This PowerPoint template will help you design those research presentations without effort. It includes a total of 150 slides, featuring 30 unique slides in 5 different color schemes.

Free Business Market Research Presentation Template

Free Business Market Research Presentation Template

This is a free PowerPoint template designed for making business market research presentations. It gives you 27 different and fully customizable slides to create professional slideshows for your business meetings.

Free Business Data Analysis & Research Presentation

Free Business Market Research Presentation Template

With this PowerPoint template, you can create colorful and creative business research and data analysis presentation without any design skills. It includes 35 unique slides with lots of infographics and editable shapes. The template is free to use as well.

Lernen – Research Thesis PowerPoint Presentation

Lernen Research Thesis PowerPoint Presentation

Larnen is the ideal PowerPoint template for making research slideshows for your thesis presentations. It includes 30 unique slides that are available in light and dark color themes. It also has editable charts and graphs.

Aristo – Research Academic PowerPoint Presentation

Aristo - Research Academic PowerPoint Presentation

This PowerPoint template is also made with academic research presentations in mind. The template has a professional design with clean layouts and light colors. It comes with more than 30 different slides.

Biosearch – Science Research PowerPoint Template

Biosearch - Science Research PowerPoint Template

You can use this PowerPoint template to make professional presentations to present research data and results. It lets you choose from 40 different slides and 90 color themes. The slides are available in both light and dark color themes as well.

Neolabs – Laboratory & Science Research PPT

Neolabs - Laboratory & Science Research PPT

Neolabs is another science research presentation made with laboratory research teams in mind. You can use it to make effective slideshows to present your research findings. There are 30 unique slides in this template.

Free Business Cost Analysis PowerPoint Template

Free Business Cost Analysis PowerPoint Template

This is a free PowerPoint and Google Slides template that comes with 35 unique slides. It’s ideal for making research presentations related to business financials.

Research & Case Study PowerPoint Template

Research & Case Study Powerpoint Template

Create the perfect case study presentation using your research data with this PowerPoint template. It includes a modern slide design with infographics and charts for effectively presenting your data.

Liron Labs – Laboratory Research PowerPoint Template

Liron Labs - Laboratory Research PowerPoint Template

Another PowerPoint template for laboratory research presentations. This template includes 15 useful slide layouts with editable graphics, free fonts, and image placeholders. You can edit and customize the colors and text as well.

Research Thesis PowerPoint Template

Research Thesis Powerpoint Template

Make an attractive and creative research thesis presentation using this PowerPoint template. There are over 30 unique slides in this template. You can either use dark or light color themes to create your presentations.

Colorful Thesis Research PowerPoint Template

Colorful Thesis Research PowerPoint Template

If you want to make your research presentations look more colorful and creative, this PowerPoint template is for you. It has 15 different slides with fully customizable layouts. It has editable shapes, free fonts, and image placeholders too.

Free Data Analysis Research PowerPoint Template

Free Data Analysis Research PowerPoint Template

This PowerPoint template is also free to download. You can also customize it using PowerPoint or Google Slides. This template is ideal for marketing agencies and teams for presenting research and data analysis.

Laboratory & Science Research PowerPoint Template

Laboratory & Science Research PowerPoint Template

You can make more convincing and unique lab research presentations using this PowerPoint template. It features a creative design that will easily attract the attention of your audience. You can use it to make various other science and research presentations too. The template includes 30 unique slides.

The Biologist – Research Presentation PowerPoint Template

The Biologist - Research Presentation Powerpoint Template

Just as the name suggests, this PowerPoint template is designed with biology and science-related presentations in mind. It includes many useful slide layouts that can be used to make various types of research presentations. There are 30 different slide designs included in this template with editable shapes and colors.

Modern Science & Research PowerPoint Template

Modern Science & Research PowerPoint Template

If you’re looking for a PowerPoint template to create a modern-looking research presentation, this template is perfect for you. It features a collection of modern and attractive slides with lots of space for including images, icons, and graphs. There are 30 unique slides in the template with light and dark color themes to choose from.

Marketing Report & Research PowerPoint Template

Marketing Report & Research PowerPoint Template

This PowerPoint template doubles as both a research and report slideshow. You can use it to create various marketing reports as well as marketing research presentations. It comes with 30 slides that feature minimal and clean designs. It includes lots of editable charts, infographics, and tables as well.

Market Research Presentation PowerPoint Template

Market Research Presentation PowerPoint Template

Another modern PowerPoint template for making market research presentations. This template includes 25 unique slides with master slides, image placeholders, and editable colors. The template is ideal for marketing agencies and corporate businesses.

Free Academic Research Thesis PowerPoint Template

Free Academic Research Thesis Defense PowerPoint Template

This free PowerPoint template is designed for defending your academic research thesis dissertation. Needless to say, it’s a useful template for academics as well as teachers. The template features 23 unique slide layouts with customizable designs.

Free Economics Research Thesis Presentation Template

Free Economics Research Thesis Presentation Template

You can use this free template to create thesis and research presentations related to economics. It’s useful for academic students and gives you the freedom to choose from 21 slide layouts to make your own presentations.

Labia – Research Presentation Powerpoint Template

Labia - Research Presentation Powerpoint Template

Labia is a research presentation template made for professionals. It comes with a set of modern slides with multipurpose designs. That means you can customize them to make many different types of research presentations. There are 30 unique slides included in this template that come in 5 different color themes.

Medical Research Infographics & Powerpoint Slides

Medical Research Infographics & Powerpoint Slides

You’ll be using lots of charts, graphs, and infographics in your presentations to showcase data in visual form. Not to mention that visuals always work well for attracting the audience’s attention. You can use the infographic slides in this template to create better research presentations. Each slide features a unique infographic with animated designs.

Foreka – Biology Education & Research Presentation PPT

Foreka - Biology Education & Research PPT

Foreka is a PowerPoint template made for educational presentations, especially for covering topics related to biology. But it can also be customized to present your research presentations. The slides have very useful layouts that are most suitable for making research slide designs. There are 30 slides included with light and dark color themes.

Maua – Aesthetic Business Research PowerPoint Template

Maua - Aesthetic Business Research PowerPoint Template

This PowerPoint template is suitable for making elegant and stylish business reports and business research presentations. It’s especially great for making background research and competitor research slideshows. The template comes with 30 slides featuring master slides, image placeholders, and more.

World Data Scientist Powerpoint Presentation Template

World Data Scientist Powerpoint Presentation Template

You can use this PowerPoint template to create research presentations for many different types of topics, industries, and projects. The template includes lots of data-centric slides where you can easily showcase your data in visual form. There are 30 unique slides included with the template as well.

Free SWOT Analysis Infographics PowerPoint Template

Free SWOT Analysis Infographics PowerPoint Template

SWOT analysis is a commonly used methodology in business research presentations. With this free PowerPoint template, you can create stylish SWOT analysis infographics for your presentations. It includes SWOT infographics in 30 different styles.

Free Market Research Presentation Infographics PPT

Free Market Research Presenattion Infographics PPT

This is a collection of free PowerPoint slides that feature various styles of infographics you can use in your business and market research presentations. There are 30 different infographic slides included in this template. You can edit, change colors, and customize them however you like.

Sinara – Science & Research Powerpoint Template

Sinara - Science & Research Powerpoint Template

Sinara is a brilliant PowerPoint template you can use to craft a professional presentation for science-related research and reports. It’s available in 3 different color schemes as well as the option to customize the colors to your preference. The template comes in light and dark themes too.

Political Science and Research PowerPoint Template

Political Science and Research PowerPoint Template

This PowerPoint template will be quite useful to political science and international relations students. It features a total of 150 slides you can use to create attractive presentations for your research and methodologies. There are slides in 5 different color schemes.

How to Make a Research Poster in PowerPoint

We bet you didn’t know that you could actually design posters in PowerPoint. Well, you can and it’s very easy to do so.

How to Make a Research Poster in PowerPoint

The easiest way to make a poster in PowerPoint is to use a pre-made template like the one above.

You can easily copy one of the slides from a template, and resize the slide dimensions to create a vertical poster. Then add a title with a few lines of text and you’ll have yourself a poster.

Or, if you want to craft a poster from scratch, you can read our complete guide on how to create posters in PowerPoint with step-by-step instructions.

For more useful presentation templates, be sure to check out our best educational PowerPoint templates collection.

business research report presentation

Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

business research report presentation

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

  • Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

business research report presentation

  • Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

  • Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

  • Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

  • Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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Top 10 Research Presentation Templates with Examples and Samples

Top 10 Research Presentation Templates with Examples and Samples

Simran Shekhawat

author-user

Research organizes all your thoughts, suggestions, findings and innovations in one area that postulates to determining the future applicability. A crucial part of strategic planning is research. It aids organizations in goal setting, decision-making, and resource allocation. Research allows us to uncover and discover many segments of society by establishing facts and generating data that effectively determine future outcomes and progress.

Here's an ultimate guide to conduct market research! Click to know more!

Research primarily comprises gathering and analysing information about consumer behaviour, industry dynamics, economic conditions, and other elements that affect how markets and businesses behave in the context of understanding market trends. Understanding market trends requires market research, which is likely to be successful. Research can reveal prospective market dangers and difficulties, enabling organizations to create backup plans and decide on market entry or expansion with more excellent knowledge. By understanding market trends, businesses can create marketing and advertising efforts that resonate with their target audience. 

Learn about product market research templates. Click here .

Additionally, it aids in determining the best customer-reach methods. Businesses can better satisfy market demands by customizing their products or services by studying consumer behaviours, preferences, and feedback. Assessing Market Size and Potential research can shed light on a market's size, potential for expansion, and competitive environment. Businesses aiming to expand or enter new markets need to know this information.

SlideTeam introduces you with their newly launch research templates that has been extensively built to enhance the quality of company’s research and development area by forging to bring answers related to every ‘how’ and ‘why’. The sole purpose of these is to inform, gather information and contributes towards the development and knowledge about the field of study. These templates are professionally design to disseminate knowledge to provide better judgements.

Template 1: Clinical Research Trial PowerPoint Template

Clinical Research Trial Stages

Use this premium PPT template to captivate your audience. Download this well-created template to raise your presenting threshold. Establish your milestones with workflows designed to ease the overburdening of tasks. State clear-cut objectives to specify your aim and deliver a timeline. Use these 58-page PowerPoint slides to launch your product success and deliver a presentation that awakes the audience with your research performance and goals.

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Template 2: Company Stock Analysis and Equity Research Report Slide

Company Stock Analysis and Equity Research Report

Uncover impacts about the stock markets and analyze company-related specific and general equity design using this ready-made template. Understanding the technicality of maintenance and presentation of stocks and equity research, we at SlideTeam have designed an equity research PowerPoint slide to ease your presentation load. This presentation aims to analyze the target company's financial performance, ratios, and financial model to welcome investment in the company. Provide an extensive company summary, income statement, balance sheet, vertical and horizontal analysis, organization shareholding structure, SWOT analysis, and share price performance throughout history through this template.

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Template 3: IT Services Research and Development Template

IT Services Research and Development Company Profile

Showcase the power of your company's services, expertise achievement and future goals using this PPT template. This PPT slide provides you with a summary, key statistics, targets, and overview of your IT service Company. Allow this template to lay out values mission, categorize solutions, and enlist a range of services provided along with expenditure incurred on Research development. The deck also includes a business model canvas that depicts the company's historical development, global reach, management team, organizational structure, employee breakdown, and ownership structure.

Template 4: Research Proposal Steps PowerPoint Template

Research Proposal Steps

If you are looking to learn how to draft a research proposal, this slide is the ultimate fit for a newbie to comprehend about - 'what', 'where', and 'how' of research. Download this slide to learn about the format and structure of the research proposal. Use this template to illustrate the goal of the research proposal. Furthermore, our PPT sample file aids in instructing students on how to write a research proposal. Furthermore, you may quickly persuade the audience about the proposal's limitations, objectives, and research gap.

Template 5: Research Proposal for Thesis Template

Research Proposal for Thesis

Provide a clear idea and concise summary of your research with the help of this premium template. A well-written thesis statement frequently paves the way for discussion and debate. It can be the foundation for academic dialogue, enabling others to interact with and challenge your ideas—essential for developing knowledge across all disciplines. Your thesis statement will determine the depth of your study and conclusion while enabling you to attract your targeted audience.

Template 6: Market Research PowerPoint Template

Market Research

To understand the trends and techniques of market structure, companies need to be aware of the trends and to enable that, and market research is one such profitable asset to invest in to allow numerous investments from companies across. Use this template to highlight the key drivers of growth that define the ultimate indicators of market trends. Use this PPT slide to solve marketing issues and make company decisions, incorporating polished business analysis PPT visuals. Get this template to connect business operations with your company's strategic goals.

Template 7: Establish Research Objective Template

Establish Research Objectives Example Of PPT Presentation

For an effective and meaningful research, clarity is essential. Deploy this template to facilitate that research objectives should specify the precise goals and targets of the study to assist in limiting its scope. To ensure the study's readability and comprehensibility, SlideTeam has crafted a flowchart template design to help you elucidate the study's objective, providing a basis for measuring and evaluating the success of well-defined research. Define and design your research with the help of this four-stage design pattern.

Template 8:  A Company Research Venn Chart Presentation

Company Research Venn Chart PPT Presentation

Establish relationships between the sets and groups of data while comparing and contrasting the company's research analysis. This template is helpful as it helps to understand the abstract, objectives, limitations, methodologies, research gap, etc., of the research effectively while focusing on postulating future recommendations and suggestions.

Template 9: Sample Research Paper Outline in a One-Pager Summary Presentation

Sample Research Paper Outline in One Page Summary

How effortless it is to study a research paper without turning several pages? Grab this PPT template to research any topic and jot down your findings in a simple and concise format. Most importantly, a significant amount of their precious time can now be dedicated to critical tasks, aiding them in accelerating the research process. This incredibly well-curated one-pager template includes information about the introduction, problem, literature review, suggestions, and conclusions.

Template 10: Big Data Analytics Market Research Template

Big Data Analytics Market Research PowerPoint Presentation

Deploy this template to introduce your company's extensive data analysis to understand the industry landscape, identify objectives, and make informed business decisions. Use this template slide to determine the current market size and growth rate. Consider the variables influencing this expansion, such as the rising volume of data produced and the demand for data-driven insights. Give information about the big data analysis market's prospects for the future. Over the coming few years, forecast growth trajectories, rising technologies, and market dynamics. Recognize the intended client base's demographics. Summarize your research and include suggestions for companies wishing to enter or grow in the big data analysis market.

PS: Provide an extensive statistical analysis for your research with this template. Check out now!

Refine your Research with SlideTeam.

SlideTeam introduces to its extensively built research templates that not only refines your search capability but also contributes towards the authenticity and development of your organization. It helps you to uncover veils of possibilities of growth while determining the bottlenecks and deriving appropriate solutions for future deliverables.

One of the attractive features about SlideTeam’s template are they are 100% customisable and editable as per the needs.

Download now!

PS: Provide an extensive statistical analysis for your research with this template . Check out now!

FAQs on Research Presentation

What is a research presentation.

Research Presentation is a visual representation of an individual or a team's observational findings or invocation in a particular subject.

What are the steps in research presentation?

To effectively convey your research findings to your audience, various phases are involved in creating a research presentation. Whether you're giving a presentation at a conference or a business meeting,

  • Define your audience - Identify your audience's interests and level of knowledge. Make sure to adjust your presentation to fit their wants and needs.
  • Outline What You Present - Create a clear structure with an introduction, three main ideas, and a conclusion. Choose the most essential points you want your audience to remember.
  • Research and Data Collection - Gather and arrange the pertinent information, facts, and proof. Make sure your sources are reliable and current.
  • Develop Visuals - To improve understanding, create visual aids like slides, charts, graphs, and photographs. Keep visuals straightforward, clutter-free, and with a distinct visual hierarchy.
  • Get Your Audience Active - Take advantage of storytelling, anecdotes, or pertinent instances to draw in your audience. If appropriate, encourage audience participation and questions during the lecture.
  • Present your argument - Start with a compelling introduction. Follow your outline while ensuring a logical and obvious flow.
  • Keep an open line of communication, communicate clearly, and change your tone and pace. Improve your communication by making gestures and using body language. Respond to comments and questions as they come up or after the presentation.
  • Recap and Draw a Conclusion - Summarize the core ideas and principal conclusions. Reiterate the importance of your study and its consequences.

How do you research a topic for a presentation?

To begin with, the idea of research presentation, choosing topics that align with your expertise and knowledge is the first and foremost. After understanding the topic, collect core factual and empirical data for proper understanding. After gauging information, it creates a place for every subtopic that must be introduced.

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Blog Marketing

50+ Essential Business Report Examples with Templates

By Sara McGuire , May 29, 2023

50+ Business Report Templates Every Business Needs Blog Header

Reports may not be the most exciting communication format. But they’re important.

To make smart decisions about budgeting, marketing strategies, product development and growth strategies, you can’t rely on gut feeling alone.

And if you’re trying to sway stakeholders, creating a report with a simple, elegant design and creative data visualizations is guaranteed to impress.

This guide will deliver the most essential business report templates you can edit with Venngage, plus design tips and best practices.

Top business report templates (click to jump ahead):

What is a business report?

  • Annual reports
  • Project status reports
  • Budget reports
  • Sales reports
  • Marketing reports
  • Case studies
  • White papers
  • How to create a business report in 6 steps
  • What are the types of business reports
  • Business report template FAQs

A business report is a document that delivers important information about a company’s performance, financial health, a particular project, or other aspects that influence its decision-making process. 

Business reports come in various formats, such as PowerPoint presentations and online dashboards, offering more than just traditional files and spreadsheets.

They are crucial for organizations as they provide vital details that guide decision-making for business owners and managers.

They act as GPS, highlighting essential aspects like customer satisfaction, operational efficiency, and financial figures. Business reports serve different audiences and purposes, delivering information in a clear and engaging format for both internal and external stakeholders.

Want a quick rundown of some of the business report templates in this blog? Check out this video tutorial:

1. Annual Report Templates

An annual report is an all-encompassing document that allows you to reflect on your company’s past year, including:

  • Your company’s mission statement
  • Your company’s growth (financially, product-wise, culture-wise)
  • Your statement of income and cash flow
  • Your various business segments
  • Information about the company’s directors and executive officers
  • Information about your company’s stock and dividends
  • Wins and success stories

A lot of that sounds pretty dry, doesn’t it?

There’s actually a lot to be excited about in that list. You’re talking about how your company has grown, your wins (and maybe a few losses), and what’s on the horizon for the coming year.

You can bring that story to life in your annual report design  and we have business report samples to inspire you.

This annual business report example uses a variety of charts and unique sections like “program highlights” to tell the agency’s story:

National Agency Annual Report Template

Think about how you can represent your company visually:

  • Are there photos you can include of your business in action?
  • What fonts and colors reflect your business’s personality?
  • Are there icons you can use to illustrate certain concepts?

The below annual report design uses an energizing orange and yellow color scheme and cute icons. The format is highly visual and modern. All this reflects a dynamic company that’s optimistic about the future.

Food Corporate Annual Report Template

This company annual report template uses a mountain motif to reflect the company’s ambitious goals. Take a look at how the different sections of the report (“Strategy”, “Finance” and “Performance”) are color-coded to make the report easier to scan:

Annual Finance Report

In the business report example below, the sleek, modern design with bold color accents reflects design trends in the games industry, which would appeal to stakeholders.

Retro Year End Annual Report Template

The same design ideas can be applied to an annual report presentation.

Take this annual report presentation for a coffee shop company. The whole design reflects the coziness of a coffee shop, from the softly filtered photos to the old-fashioned font:

annual report templates

A few annual report best practices:

  • Create an eye-catching cover for your report
  • Tell your company’s story in your annual report design by using thematic visuals, like background images and icons
  • Pick a decorative font for headers and pair it with a more minimalist font for body text
  • Look for opportunities to visualize data using infographics , charts and pictograms

Related : Our blog post with 55+ annual report templates , plus design tips and best practices.

2. Project Status Report Templates

Communication is central in any project. Consultants, agencies and freelancers especially want to be as transparent as possible. That is why a project status report template is one of the business report examples we are sharing in the article.

A project status report is crucial for communicating updates on what you’ve accomplished and what’s still pending. It also helps you flag any issues, either current or on the horizon. This helps build trust with the client.

The project status report template below communicates key information in an easy-to-understand format.

business report templates

The above template lets you alert the client if the project is:

  • Suffering from budget or scope creep
  • On track in terms of schedule
  • Healthy or not i.e. milestones completed on schedule, issues resolved

You can add bullet points on the second page to quickly flag key issues that are impacting project success.

Related : Our post on how to write a project management plan .

Simple Project Status Report Templates

Avoid ad-hoc emails or meetings. Use a simple project status report template to present your latest work and keep everyone on the same page, without endless back and forth.

Simple Project Status Report Template

The project status report below would work well for weekly updates.

This template lets you quickly provide an overview to busy stakeholders, who’ll be able to spot key project issues and progress  at a glance.

business report templates

Project Status Report Template PPT

Big updates might require consultants to communicate the status of a project in person. The below presentation template uses charts and data visualization to get your key points across immediately.

Clients or other stakeholders can see what’s been accomplished and when, while the last slide leaves room for what’s still pending.

business report template

A few project status report best practices:

  • Include a summary of all important tasks currently in progress. If you have a weekly meeting with the client, this section will probably serve as the jumping-off point for your conversation.
  • Stakeholders should be able to tell at a glance if the project is way off schedule or there are too many unresolved issues.
  • Document all outstanding problems and concerns. It’s important to have a record in case you run into issues with the client later on.

Related : Our post with 30+  project plan examples plus design tips.

3. Budget Report Templates

This is Business 101: on a quarterly or yearly basis, you should be analyzing your budget, expenses and revenue.

A budget report typically breaks down:

  • The different categories of your budget
  • The last year or quarter’s spending for each category of your budget
  • Areas where you may need to cut or increase spending
  • Forecasts for the coming year or quarter

Business Monthly Expenses Template

A full budget report is a bit too dense to pass around a room during a meeting.

But, a visually engaging presentation or one-page summary, like the business report example below, is perfect for keeping your team and stakeholders up to speed.

Modern Monthly Budget Report Template

You can provide an overview of the last period’s spending by category, and highlight the amount you saved or exceeded the budget by.

For example, take a look at this summary budget report slide that uses a thematic background image to make it more engaging:

budget report templates

A quick summary page is also the perfect opportunity to creatively visualize data.

While tables are certainly efficient for comparing amounts spent, you could also use a more unusual visual like a bubble chart. This is because unique visuals make memorable business report examples.

budget report templates

Forecast Budget Template

A forecast is an essential business report that shows where a business is headed financially. It’s not a plan for the future, but rather its current short-term direction .

Use this forecast template to project your businesses’ revenue, and take appropriate action.

Modern Forecast Budget Template

A few budget report best practices:

  • Clearly label the period the report covers (monthly, quarterly, yearly)
  • Provide a brief description of each section of your report, to highlight important insights
  • Use a table to compare amounts of money saved vs. spent
  • Use bar charts, pie charts and bubble charts to visualize budget allotment
  • Highlight important insights using contrasting colors, bold fonts and icons

4. Sales Report Templates

If you aren’t tracking your sales on a weekly, monthly, quarterly and yearly basis, it’s time to start.

Creating a sales report for different time periods can help you identify trends, as well as an opportunity for growth. Regularly reporting on your sales can also help your team stay focused on your goals.

What should be included in a sales report?

A sales report typically covers any of the following data:

  • An overview of sales goals and whether or not those goals are being met
  • Revenue and expenses
  • Sales forecasts for the upcoming periods (month, quarter, year)
  • Products and services that are selling the most and ones that are lagging
  • Number of leads and conversion rates for a given period
  • Any challenges or roadblocks

Weekly sales report template

Consider making  sales reporting  a segment of your weekly team meetings. You may want to provide a quick update for company-wide meetings and a more in-depth report for sales and marketing team meetings.

Here’s an example of what a quick weekly sales report could look like:

sales report templates

The slide simply covers the total sales for the week and compares them to previous weeks to highlight growth.

While this sales report presentation digs deeper into KPIs (key performance indicators) and conversions :

sales report templates

Monthly sales report template

For a monthly, quarterly or yearly sales report, you will probably want to go more in-depth into your metrics as you plan for upcoming periods.

That said, you don’t want to produce a 62-page text-heavy document no one will read. Surprise your client or boss with a fresh new way of doing things that are engaging and concise. You’ll differentiate yourself as an innovator.

For example, the following monthly sales report template uses a variety of charts and tables to keep the data fresh:

Gradient Monthly Sales Report Template

The below sales report template will help you visualize key sales metrics using pie charts, bar graphs and tables. The weighted text and icons help organize information in an easily digestible way.

business report templates

Making your sales report easily accessible will help build your reputation as someone who’s transparent and trustworthy.

A few sales report best practices:

  • Clearly identify the time period you are reporting on
  • Use descriptive section headers and include descriptions for any charts or tables that need more clarification
  • Provide context for readers, explain any major trends they should be aware of, any challenges your team encountered, and how the goals have been impacted
  • Use line charts and bar graphs to show changes over time and highlight trends
  • Emphasize key metrics in big, bold fonts (for example, the total sales for a given week)
  • Use contrasting colors to emphasize keywords or one point on a graph

Related :  5 ways to host a more successful sales demo  by using images.

5. Digital Marketing Report Templates

If you’re a SaaS or e-commerce business, I don’t have to tell you how important digital marketing is. It’s the thing that can make or break many small businesses.

In order to scale and grow your business , it’s important to make informed, deliberate digital marketing decisions.

That means always looking for ways to improve your search rankings, grow your social media engagement, and optimize your ad campaigns.

A ‘ digital marketing report ‘ is a pretty broad term for a report that could be an overview of all your digital marketing channels or one particular channel.

A digital marketing report that covers all your main marketing channels  could include any (or all) of the following data:

  • An overview of your current digital marketing strategy
  • Your main marketing goals and whether or not they are being met
  • An overview of your conversion metrics, including the number of leads, paid vs. organic leads, and your cost per conversion
  • An overview of your traffic metrics, organized by channel
  • An SEO overview , including any chhttps://growthbarseo.com/anges in rankings for target keywords
  • An overview of PPC campaigns you’re running, including clickthrough rate, ROI and cost per click
  • An overview of your social media channels, including engagement metrics and leads from specific channels

For example, take a look at this digital marketing report template that dedicates one page to each channel. Note how the company’s branding has also been incorporated into the design by using the brand’s colors and visuals that reflect the computer theme:

digital marketing report templates

In a digital marketing report that focuses on one specific marketing channel, you will probably want to go more in-depth into each metric.

For example, in a social media report, you should cover:

  • A comparison of your performance on specific social media channels like Facebook, Twitter and YouTube (you could try visualizing it with a  comparison infographic )
  • Specific engagement metrics like impressions, clicks, subscriber count, likes and comments
  • An overview of your followers, including demographic information like age, gender and profession
  • Conversion metrics from each specific social media channel

The below social media report visualizes some of these key metrics.

business report templates

As a consultant, you may be gifted in social media marketing but totally flummoxed by all things design. Look better than you are by using the above template. It’ll help you present your findings in a way that’s effective and professional, while still managing to be playful and engaging.

If you’re concerned about organizing information by channel, here’s an example of a social media marketing report presentation that uses colored columns to make it easy to scan for a specific channel’s metrics:

digital marketing report templates

A few digital marketing report best practices:

  • Provide an overview of the performance of all your channels, or a particular channel
  • Organize your report by channel (“Organic Search”, “Social Media”, “PPC”) or by specific campaigns/projects
  • If your report is long enough, include a table of content to make it easier for readers to navigate your report
  • Use bar charts and tables to compare your performance on different marketing channels
  • Use icons to emphasize key information and visualize different channels (for example, different social media networks)
  • Try to communicate your information concisely and focus on only one topic per page or slide

Related : Our post on what is a marketing plan and how to write and design one for maximum effectiveness.

6. Competitor Analysis Templates

Get the attention of marketers with a competitor analysis report. The best reports show exactly what a company must face off (and beat) to be successful.

A competitor analysis report usually has the following sections:

  • Product summary
  • Competitor strengths and weaknesses
  • Competitor strategies and objectives
  • Outlook: is the market growing? Flat? Splintering into niche segments?

The following competitor analysis template neatly organizes these categories into compact sections and highlights important stats. Stakeholders can quickly compare them with their own company’s numbers and get an immediate sense of how they measure up.

business report templates

Using a pre-designed competitor analysis template is also a great idea for consultants who want to set themselves apart from big consulting firms or boutiques. Visualizing data is a way to set yourself apart as numbers-focused, unique and innovative, as in this business report example.

business report templates

A few competitor analysis report best practices:

  • If you’re listing all competitors, add those entering the market in the next year as well as indirect competitors who sell to the same customers as yours.
  • Find customer satisfaction surveys for competitors (usually carried out by trade press) and include their findings.
  • Talk to the sales department to get a sense of the competitor’s customers.
  • Do informal research on the competitor’s strengths and weaknesses. Talk to journalists who cover this specific industry. Don’t just rely on online information.

Related : Our post on how to create a competitor analysis report (with templates).

7. Case Study Templates

One of the business report examples on our list is the business case study. Though not a report exactly, a case study analyzes a particular aspect of a company or a situation it faced. A consultant may need to write one as part of a corporate training program they’re developing.

Case studies usually focus on one of these situations:

  • Startup or early-stage venture
  • Merger, joint venture, acquisition
  • Market entry or expansion
  • New project or product
  • Pricing optimization
  • Profitability
  • Industry landscape
  • Growth strategy

What makes case studies unique is how they tell a story. They include background information on the company, a protagonist or key players, the situation and outcomes.

The below case study template has plenty of space for this narrative while using icons and numbers to highlight key details.

Bold Social Media Business Case Study Template

Make sure to include a conclusion that contains your key findings. Why did the protagonist make the decisions she made? What were the outcomes? What can we learn from this? Circle back to the key question the case study raises and answer it.

Business case study template

Business case studies are usually teaching tools to show how real companies approached a particular scenario or problem. The case study usually reflects a business theory and demonstrates its real-life application.

For example, the following business case study template shows how a crafts retailer uses earned media to drive engagement-heavy traffic.

Light Simple Business Case Study Template

This is another version of the above case study. Notice the changes in branding in this business report example that sets it apart from the previous template.

Blue Simple Business Case Study Template

Marketing case study template

Case studies are a powerful form of marketing as they show a potential customer how existing customers are already using your product or service to meet their goals.

For example, this social media marketing case study illustrates how Toy Crates used content marketing to radically increase their sales:

Coral Content Marketing Case Study Template

A few case study best practices:

  • Outline any constraints and challenges the protagonist of the case study faced that affected her decision (such as a tight deadline).
  • Attach supporting documentation, such as financial statements.
  • Include an original title, such as “Design Thinking and Innovation at Apple.” The title should mention the company and the subject of the case study.

Related : Our post on how to write and design a case study .

8. Growth Strategy Templates

Setting goals for your business might seem easy in theory… but setting ambitious yet realistic goals can actually be quite challenging.

At Venngage, we follow these 5 steps to set our goals:

  • Identifying and set high-level goals.
  • Understand which inputs and outputs impact those goals.
  • Run experiments to impact those inputs.
  • Validate those experiments.
  • Foster accountability for the results within the team.

For a more in-depth look at this process read our  growth strategy guide .

For example, if you’re a SaaS company, your high-level goals would probably be a specific number for revenue, a number of daily active users or employee count, like in the business report template below:

Company Growth Infographic Template

Once you’ve identified your high-level goals, the next step is to identify your OKRs (Objective Key Results), the metrics that impact your goals. Generally, you will probably want to break down your OKRs by channel.

So, if one of your goals is to hit a certain number of daily active users, your OKRs could be organized by:

  • Acquisition OKRs, like organic traffic and paid traffic
  • Conversion OKRs, like conversion rate
  • Retention OKRs, like retention rate

Once you’ve identified your OKRs, you can come up with experiments to run that will impact those OKRs.

At Venngage, we use a weekly sprint to plan, execute and analyze our growth experiments. But I know other companies that use longer sprints, like two-week or month-long sprints.

Before you run an experiment, you should validate that it’s an experiment worth running. You can do that by identifying which goal it impacts, what resources the experiment will require, and how much effort you anticipate it will take to run the experiment.

This is the exact marketing sprint validator template that our marketing team uses when we schedule growth experiments:

business report templates

After you’ve run a growth experiment, it’s extremely important to track your results.

At the end of every sprint, take a good chunk of time to analyze your experiments to see what learnings you can take from them. Then, classify an experiment as a “Winner” or “Loser” based on whether or not the results lined up with your hypothesis.

You can use your results from the sprint that just ended to inform your experiments in the upcoming print.

Here’s an example of a sprint release and results template that you could use. Note how each experiment is owned by a team member to foster accountability for the process and results:

business report templa

A few growth strategy report best practices:

  • Divide your growth strategy reports into color-coded columns based on goals, OKRs, or stages in a sprint
  • Use icons like checkmarks and x’s to identify winning experiments and losing experiments
  • Include brief descriptions on each template, to make it easy to understand
  • Attribute each growth experiment to a team member, to foster accountability for the process and results
  • Use your company colors, fonts and logo to maintain consistent branding across all of your communications

Related : Our complete guide to developing a growth strategy checklist.

The Team Alignment Handbook

9. Market Research Report Templates

Even after you’ve launched your business, it’s a good idea to do regular market research. You can use your research to plan and refine your marketing strategies, to identify new prospective customers and product plan.

Market research generally involves gathering information about the needs, problems and wants of your customers. This research can help you come up with your customer personas and specific problems you want to solve with your product or service.

You can conduct market research in two ways:

  • Qualitative research (calls, focus groups)
  • Survey research

For example, many consultants struggle to get buy-in from various stakeholders. The boss may be constantly changing the scope of the project based on a whim, such as the latest article he’s scoured from the internet! Employees may be set in their ways and resistant to incorporate consultants into their workflow.

One way to get clients on board and build trust is to provide stats and research that support your recommendations.

Here’s a market research business report example that lays out the industry landscape and gives clear guidance on the way forward, all backed up by facts.

business report templates

This cheerful, icon-heavy market research report should help energize reluctant stakeholders. Packaging new (and sometimes daunting) information in fresh ways can help break through resistance.

business report templates

You may also want to look at competitor statistics and industry trends. This template includes a competitor case study, including website analytics, and a SWOT analysis :

business report templates

When it comes to creating your market research report, you may want to do an in-depth overview of all of your market research. Or you may want to focus on one area of your research, such as your survey results.

Survey Report Template

This survey report template helps visualize your findings; the pictogram and chart make the findings easy to understand.

Survey Data Infographic Report TemplateSurvey Data Infographic Report Template

The one-slide market research report identifies the demographics of the survey participants. The report categorizes participants by their jobs, locations, and the topics that they find most engaging. Note how each persona is visualized using an icon:

market research report templates

This business report example highlights how you can give your team and stakeholders a quick overview of your main market and what topics they’re interested in.

One of the purposes of a market research report is to present any conclusions that you came to after analyzing the data.

These could be conclusions about who your target customers are, areas where you can expand your business, and customer needs that aren’t currently being met. The below business report example visualizes this data and also provides space to draw your own conclusions.

business report templates

Here’s an example of a market research report template that emphasizes key findings in the larger text before providing supporting data:

market research report templates

A few market research report best practices:

  • Use icons to illustrate your customer personas
  • Use charts and graphs to compare demographic information like customer age, gender, location, and occupations
  • Include the main conclusions you came from after analyzing your data
  • If your market research report is long enough, include a table of contents
  • Include a brief summary of your data collection methods , including the sample size

10. White Paper Templates

White papers are great tools to educate and persuade stakeholders. Consultants can also use them to improve their reputation vis-a-vis big consulting firms and boutique firms or use them as lead magnets  in Facebook ads etc.

As always, a polished design is much more likely to engage senior leaders or potential clients.

A business report template or consulting report template is the fastest way to produce something that’s both attractive and easy to understand.

The below consulting report example has a full page dedicated to visuals. It’s the perfect way to break up the text and let it breathe. It also reinforces the information.

business report templates

Browse our library of thousands of professional, free stock photos to swap in images that suit your topic best. Or upload your own.

Our editor makes it simple to adapt any of our business and consulting report templates to your needs. Change the text, fonts, photos, icons, colors, anything you want.

The next business report template is perfect for marketers and marketing consultants. It has an inviting and fun (but still professional) cover page that quickly communicates the content marketing process using icons.

business report templates

Venngage has an extensive library of thousands of custom, modern and diverse icons you can swap into the above consulting report example. For instance, you could add the Twitter or Facebook logo or a “thumbs up” icon.

Then, click on the template’s chart or graph (pages four and five) to add your own data.

Struggling with organizing information in your reports?  It’s important for consultants and marketers to find a way to communicate key takeaways, and not overwhelm your reader with data.

The below consulting report template uses filled text boxes and icons on the third page to highlight top findings.

business report templates

Different-colored headers also help create a hierarchy of information and add more variety to the design.

A few white paper best practices:

  • Create an eye-catching white paper cover page using a background in bold color, photos or icons.
  • Add a key takeaways section, with a header and bullet points.
  • Visualize data using charts and pictograms in order to highlight key data.
  • Incorporate your branding into your white paper template (brand colors and logo).

Related : Our blog post with 20+  white paper examples  for even more templates and design tips.

11. Project Plan Templates

A project plan is the best way to keep a project on track.

But, showcasing the steps towards completing a project and showing how each step is actionable and measurable can be tough. 

This is especially difficult if you’re a consultant and you don’t have company templates to rely on.

The below  project plan template is a simple way to visualize what needs to happen, and when.

business report templates

The above highly organized project plan template uses bar graphs, icons and color-coding to present information in an accessible way. Once you enter the editor, click on the bar graph to customize the schedule.

The project timeline below also uses icons and color-coding to organize information, though in a slightly different way.

Projects suffer when there’s confusion about deadlines and what’s required at each step. This timeline from a business report sample makes it crystal clear what tasks belong to what step and how long each step should take.

business report templates

A timeline is a perfect way for your team or client to refer back to the project schedule without having to read through tons of text.

You can also revise your timeline as the project progresses to reflect changes in the schedule.

The below consulting report template has a more traditional format for a project plan. Still, like the timelines, this business report sample relies heavily on visuals to create an easily scannable and understandable project overview.

business report templates

Scope creep is the enemy of any project’s success (and the bane of many consultant’s existence). That’s why it’s so important to define the project from the very beginning. The consulting report template above has a section to do just that.

Of course, projects change and evolve. The project report below will help you raise any issues as soon as they happen and present solutions. That way, stakeholders can make a decision before the project schedule is seriously derailed.

business report templates

Check out our blog post with  15+ project plan templates  for even more examples and design tips.

A few project plan best practices:

  • Plot your project schedule visually using a timeline.
  • Use color to categorize tasks and milestones.
  • Use icons to illustrate steps in a process.
  • Insert charts to track the duration of each phase of a project.
  • Pick a flexible template that you can update as the project progresses and things change.

Related : Our post on the four phases of the project life cycle .

12. Business Proposal Templates

A business proposal  is a document that presents your product or service as the solution to a client’s problem. The goal of a business proposal is to persuade a prospective client to buy your product or service. These proposals can be either solicited or unsolicited.

The contents of a business proposal report will vary depending on the problem. 

Typically, a business proposal will include these sections:

  • Information about your company (mission, qualifications, competitive edge)
  • A detailed description of your client’s problem 
  • The cost of your product/service 
  • The methodology of how you propose to solve the client’s problem
  • A timeline of your approach to solving the problem

A few business report examples and design tips:

Create an engaging title page for your business proposal. Think of it as the cover of a book or a movie poster. This will be your prospective client’s first impression of your business.

Use a design that tells a story about your company’s mission and the people you serve. For example, the cover for this business proposal template shows a happy team working together:

Bold Blue Business Proposal Template

Meanwhile, this simple business proposal example uses icons to illustrate what the company does. The motif is carried throughout the rest of the proposal design:

Modern Business Proposal Template

Use visuals to highlight the emotion behind the problem

Businesses are made up of people, and people are emotionally charged. When identifying the problem, use imagery to highlight the frustration, confusion, or dissatisfaction behind the problem. This will show empathy towards the people you’re proposing your solution to.

This business report sample page from a business proposal contrasts one image to illustrate the “problem” with a more cheerful image for the “solution”:

Modern Design Business Proposal Template

This marketing business proposal uses a variety of visuals like icons, bold typography and photos to tell a story:

Social Media Marketing Proposal Template

Related : Our post on  consulting proposal templates or our guide to creating a business proposal .

How to create a business report in 6 steps?

Creating a business report can seem daunting, especially if you’ve never done it before. don’t let the word “business” intimidate you – these steps can be used for writing a report in any field!

Step 1: Define the purpose and scope of your report

Know the purpose of your report. Are you aiming to share the results of a project? Analyze performance? Recommend specific actions? Whatever the goal, keep it in mind as you go through the process. Also, consider the scope of your report. Decide what information you’ll be including, as well as what you can leave out.

Example: Let’s say your boss wants a report on your team’s sales performance during the last quarter. Your purpose might be to analyze the numbers and identify trends, areas for improvement, or opportunities for growth.

Step 2: Gather relevant data and information

Now that you know what you’re aiming for, it’s time to gather the information you’ll need. This might involve pulling data from internal systems, interviewing colleagues, or even conducting your research. Remember, the quality of your report depends on the accuracy and relevance of the information you provide, so double-check your sources and make sure you’ve got everything you need.

Example: For our sales performance report, you’ll need to collect data on product sales, individual and team performance, and any factors that may have influenced sales during the quarter.

Step 3: Organize your content

Next up is organizing all that information into a logical and easy-to-follow structure. This will depend on the specific requirements of your report, but some common components are an introduction, executive summary, main body, conclusion, and recommendations. A clear and logical structure helps readers easily understand and follow your report.

Example: In a sales performance report, you might start with an executive summary highlighting sales growth (or declines), outline individual team member’s performance, and then delve into a more detailed analysis of factors and trends.

Step 4: Write the report

When writing your report, start by developing a clear and concise writing style, avoiding jargon and buzzwords. Keep your audience in mind – make sure your report is easily digestible for your intended readers.

Example: When writing about sales performance, share facts and figures in simple terms that everyone can understand. Instead of saying, “Our sales team demonstrated a 12.3% compound annual growth rate,” say, “Our sales team increased their sales by 12.3% each year.”

Step 5: Add visual aids

To make your report more engaging and easier to understand, consider adding visual aids like graphs, charts, or images. These can help break up large blocks of text and highlight key findings or trends.

Example: For your sales performance report, you might create a bar chart showing sales growth over time or a pie chart displaying individual team members’ contributions.

Step 6: Review and refine

Last but not least, review your report. Does it achieve the purpose you set at the beginning? Are there any gaps in the information? Are there areas that could be clearer or more concise? Address any issues you find and refine your report until it meets your goals and is easy to understand for your target audience.

Example: In your sales performance report, if you find that you haven’t adequately explored the impact of a new product launch on sales, go back and add that analysis to provide a more comprehensive view.

What are the types of business reports?

Different types of business reports cater to various purposes, including monitoring performance, making decisions, and more, offering a range of options beyond standard reports.

1. Informational reports

The primary purpose of informational reports is, well, to inform. These reports provide all the nitty-gritty details of specific aspects of your business without any conclusions or opinions. 

Examples include daily sales reports, inventory levels, or even project updates. This is the essential “just the facts, ma’am” type of report you need to stay in the loop.

2. Analytical reports

Analytical reports give you a more in-depth look at the data to help you make decisions. These reports come with all the bells and whistles – charts, graphs, and recommendations based on thorough analysis. Analytical reports are what you whip out when you need to decide whether to invest in a new project, evaluate your marketing efforts, or diagnose challenges within the company. The goal of such a report is to help you make smarter decisions for the growth and development of your business.

3. Summaries & reviews:

If you’re a little short on time and need a quick overview of your business’s performance, summary reports are your best bet. These reports condense the crucial details from other reports at regular intervals (monthly, quarterly, or annually) and present them in a digestible format. 

4. Research reports

As the name suggests, these in-depth reports dig into specific topics or issues relevant to your business. Research reports are great when exploring new markets, considering new product development, or requiring a detailed evaluation of business practices. These reports act as guides for making major decisions that could significantly impact your company’s direction and success.

5. Progress reports

Let’s say you’ve got a fantastic project idea underway. You’ll need to keep track of every stage of it to ensure it’s smooth sailing ahead. Enter progress reports. They track the achievements, setbacks, and future plans of ongoing projects. These are essential for keeping everyone – from employees to investors – in the loop.

Business report template FAQs

1. what are the best practices for creating a business report.

You could open up Google doc, record your metrics and make a few points of analysis, send it to your team and call it a day. But is that the most effective way to report on your findings?

Many people may not even read those types of reports. Not to mention, a plain old report probably won’t impress stakeholders.

It’s important to brand yourself (and stand out from your competition). And then there’s the ever-important need to create buy-in from stakeholders and convince them of your recommendations.

That’s why it pays to make your reports as engaging as possible. That means visualizing data , processes , and concepts to make them easier to understand and more fun to look at, as you’ve seen from the business report examples in this post.

business report template

You can do that easily by getting started with a  business report template  or consulting report template .

There are two big reasons why it’s a good idea to create a highly visual business report:

  • You will be able to organize, analyze and summarize your findings .
  • You will be able to communicate your reports more effectively with your team, stakeholders and customers.

For example, the below business report template shows four different ways you can visualize information. It’s much more captivating and easily digested than a block of text.

business report template

And don’t worry about how time-consuming designing a report might be. If you start with a solid business report template, you can repurpose that template over and over again.

Use the template as a framework, then customize your information and design to fit your specific needs. Then, use a  chart tool  to convert cumbersome data into clear visuals.

Just like in the above business report sample, you’ll have a succinct, powerful (and polished) report that stakeholders can understand at a glance.

2. How do you design a business report template?

Incorporate your branding into the design

Part of building a strong brand is using consistent branding across all of your content, both internal and public-facing. You can incorporate your branding into your business report design by importing your logo and using your brand colors and fonts.

Our My Brand Kit feature automatically imports company logos and fonts from any website. You can then apply them to your design with one click.

Stick to only one topic per page or slide

When creating a report, it’s easy to try and cram a bunch of text onto one page. But then you run the risk of creating an impenetrable wall of text.

Instead, focus on only one topic per page or slide. If you find that even that makes your page look too cramped, then try breaking up your information into two pages or looking for ways to better summarize your information .

Put functionality first

When you’re designing a business report, you should look for opportunities to visualize data and creatively present information. That being said, the primary goal of your business report should still be to communicate information clearly.

Use design elements such as icons or fonts  in different sizes, weights and colors to highlight, emphasize and categorize information, not obscure it. If a page you’re working on looks cluttered or confusing, take another stab at it.

Remember that functionality comes first, and that includes using the right visuals for your information.

3. What is the best business report maker?

You can make a business report online using a number of tools. As we have mentioned, a great business report is visually appealing, includes icons, images, clear fonts, easy-to-understand charts and graphs, as well as being branded.

Venngage is the one-stop design solution when it comes to creating reports. The business report examples in this article highlight how easy it is to design a variety of reports for every type of organization and activity. Make design simple by using Venngage.

More business communication guides:

  • The Ultimate Guide to Consulting Proposals (2024)
  • 20+ White Paper Examples [Design Guide + White Paper Templates]
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  • Writing a business research report

This video explains how to write a business report for postgraduate level students. It covers the introduction, report structure and organisation, writing the report, and business writing.

Introduction

[slide 1: Topic slide]

[slide 2: Outline]

Description:

Sitting at the centre of the screen is: “What am I going to be learning today?” The following four words animate in:

- Introduction

- Report structure and organization

- Writing the report

- Business writing

This resource covers three important features of the writing required for a successful business research report. Following this brief introduction, the second section covers report structure with a focus on suitable ways

to organize content. The third section outlines the features of persuasive writing. And the final section provides tips for strong effective business writing.

[slide 3: What is a business research report?]

A checklist of items that make up a research report:

- Formulates a research

- Reports on research findings

- Recommends actions to achieve desirable outcomes

And is written in a

- Business report format

- Professional business writing style

This assignment provides you with the opportunity to research and write a real workplace report. It will inform the client of important aspects of their research brief. It will also provide recommendations to achieve desirable outcomes. The report will be presented as a written business proposal and as a presentation. This assignment requires a transition from academic writing to professional business writing. A business research report is written in a professional business style that differs from academic writing.

Report structure and organization

[slide 4: Topic slide]

[slide 5: Linear text structure]

[Graphic] Three babushka dolls representing each of the following:

- Whole text

- Paragraph

Overall, reports have a highly structured linear form with a beginning, middle and an end. This is repeated at the section level and the paragraph level.

[slide 6: Part: 1 - Organising content]

A report structure should be broken down into sections, having a beginning, middle and end. An example of this is:

- Executive summary

- Research question

- Problem, context and literature

- Methodology, approach and limitations

- Discussion and data analysis

- Implications (benefits and limitations)

- Recommendation and conclusion

- Considerations of policy adjustments and recommendations for further research

- References

A numbering system is used for the table of contents, and within them a broad example of a research page appears. Here it emphasizes the use of TEEL, and how each paragraph should be linked with one another.

Reports are structured using sections that are clearly organized and use a numbering system. Paragraphs within the sections should be well structured

and ideas should be linked between paragraphs.

[slide 7: Part: 2 - Organising content]

An example of going from general to specific.

- Current trend for businesses to outsource non-core activities

- Increase in demand for Facilities Management (FM) services

- More integrated and strategic approach to providing FM services

- Business now delivers a range of services through a single contract. These include…

General to specific is a useful strategy for organising content in business writing. This is particularly helpful for giving background or an overview.

[slide 8: Report sections]

[Text] We will now go through each of the report sections in detail:

Example. Report structure and headings.

- Report title and authors names

- Recommendations and conclusions

- Consideration of policy adjustments and recommendation for further research

No narration.

[slide 9: Executive summary]

- Briefly summarise the whole report in a logical order

- Outlines context, rationale, objectives, findings, conclusions, recommendations

- Written last, mainly in past tense

A strong executive summary is vital to a successful report as it determines the relevance of the report for the reader. It is the section the reader reads first and provides an overall summary of the whole report. Each major section of the report should be summarised in 1 or 2 sentences.

[Slide 10: Introduction]

- Identifies the main context and issues

- Narrows to project aim/purpose

[Text and graphic example]

Graphic of a triangle point downwards, writing from a general to specific.

Accompanying this the following text:

General (top of the triangle): ‘PICA is a property and financial services company currently offering…’

Specific (bottom of the triangle): ‘PICA requires a business plan for….’

Notice how the introduction narrows the topic from its broader context to the specific purpose of this report. The introduction is written from general to specific, which is a common form found in business writing.

[slide 11: Research question]

Frames the whole report

[Text example]

This report aims to answer the question ‘Is now a good time for PICA to diversify into Facilities Management (FM)’?

- Sub-questions

This research question frames the whole report and focuses the research to a specific area. It is common to have one research question followed by sub questions and these emerge from the larger question being answered.

[slide 12: Problem, context and literature]

Outlines the general situation in the specific business area

- Definitions

- Competitors

- Financial background

The accompanying graphic is of the triangle representation pointing downwards from general to specific.

Problem, context and literature section of the report requires a general

Introduction to the business which then narrows to cover details of competitors and their financial background. Again you are writing from general to specific.

[slide 13: Methodology, approach and limitations]

The research uses an applied strategy with a change focus (Saunders, Lewis & Thornhill 2012).

The main approach is data collection will be This methodology is appropriate because….

The research is based on secondary data, both qualitative and quantitative

Limitations in the research include…

The methodology covers how the research was done, why these methods were chosen, the details of the methods used and the limits of stating explicitly what is covered and what is not.

[slide 14: Discussion and data analysis]

Refer to your research

- Limitations in the research include…

Compare to theory / other research

- Industry bodies and secondary research…

- Eg. This strategy encompasses all aspects of financial reporting (Faulding & Lau 2011)…

Sum up at the end of each section

- In summary, Sydney is well positioned for further growth in residential buildings that require FM services…

It is important to refer to your research to show links between the primary research. In this case industry bodies, secondary research such as academic papers, theory and research and your findings.

[slide: 15: Implications: benefits and limitations]

What do your findings mean for the client?

- The findings outlines above suggests that PICA’s desire to enter the FM industry is expected to be beneficial given that…

- NSW trends demonstrate…

- Evidence suggests that PICA will be required to …

- There are risks associated with entering the FM services market.

It is important to refer to your research to show links between the primary research. In this case industry bodies, secondary research such as academic papers, theory and research and your findings. You need to explain what your research findings mean for your client. These implications will lead into your recommendations in the next section.

[slide 16: Recommendations and conclusions]

[Text and Graphic]

- Restates purpose

- Provides ‘the answer’

- Provides a concluding statement

The accompanying graphic of a triangle representation, this time with it points upward -going from specific to general.

Recommendations

- Suggests steps for further action

Eg. It is recommended that:

o PICA should enter the FM market

o Pica should acquire new…

The conclusion should provide a clear answer to the research question.

The conclusion is the reverse of the introduction it moves from answering the specific research question to showing how it fits into the broader context. In the recommendation section we return to the steps that this specific business should be taking as a result of the report.

[slide 17: Recommendation for further research]

Outline other research

- Based on the research findings, it is recommended that further in-depth analysis be conducted of the competitive landscape.

- PICA should seek legal and tax advice in order to…

Broadening the scope of the research

Examining certain issues in detail

In the final section of your report, outline what other research you think the client should undertake. This could include broadening the scope of the current research or examining certain issues in more detail.

Writing the report

[slide 18: Topic slide]

[slide 19: Paragraphs: TEEL]

[Graphic and Text]

Buns top and bottom: Topic and linking sentence

Condiments and meat: Explanation, evidence and examples

TEEL can be described using a burger metaphor. The topic and linking sentences make up the bun and base of the burger, and the evidence and explanations make the filling.

A paragraph contains one main idea, which is found in the topic sentence.

It is best to put the topic sentence first in the paragraph as this makes reading easier. The rest of the paragraph is made up of explanation and evidence to support the topic sentence.

[slide 20: Paragraph structure: TEEL]

A sample of a paragraph structure is given using the TEEL structure; each of these parts is highlighted.

[Topic] Leighton Contractors is a large-scale FM operation with considerable FM expertise within its own group of companies [end-topic]. [Example] A brief analysis of Leighton’s focus is helpful to PICA as it considers entry to the FM industry as PICA is considering a similar strategy [end-example]. [Evidence] The specific observation of this report is that Leighton focuses its FM operations into specific areas in which its group of companies has expertise, in particular in construction, telecommunications and mining (Leighton Constractors Pty Ltd 2009) [end-evidence]. [Link] This is a key observation as it affirms PICA’s expressed desire to enter FM by leveraging its expertise in Strata Management [end-link].

[slide 21: Persuading the reader]

Grid of icons accompanying the following text:

- Strong topic sentence

- Introduction and summaries for each section

- Effective evaluation and analysis

- Integration of sources to support your view

In a business research report your goal is to persuade the reader to follow your advice. Therefore, it is essential that they believe your understanding of the market is thorough and well researched. The following strategies are useful for writing persuasively.

[slide 22: Strong topic sentence]

[Text examples]

- [underlined] Evolution consulting [end-underlined] recommends that PICA consider acquiring the Port Stevens Group.

- [underlined] The hypothesis [end-underlined] is that now is a good time for PICA to diversify into FM.

Strong topic sentences reinforce your argument and help persuade the reader. Both topic sentences below have a clear direct message.

Notice how the topic sentence comes at the beginning of the sentence.

[slide 23: Introductions and conclusions for sections]

Introduction to a section

It is the belief of the research team that the successful entry into the FM sector will require PICA to target a specific building sub-market.

Conclusion to a section

In a conclusion, from the analysis of overall market trends, PICA would benefit from targeting the residential building sub-market.

Use section introduction and summaries to clearly state and restate your view. This acts as a reminder to the reader and emphasises the consistency

of your argument.

[slide 24: Effective evaluation and analysis]

- Paragraph strategy

- Sentence strategy

It is essential to write convincing evaluations of the strengths, weaknesses and risks. It is this understanding that makes it possible for the company to make decisions about future strategy.

[slide 25: Paragraph strategy]

A graphic illustrating the narration:

At the beginning of a paragraph, the topic sentence (evaluation of risk) should be first written. Followed by an explanation and analysis. Lastly, providing a solution. The language used in the process, should be formal impersonal language.

Here are two useful writing strategies, which make your evaluation

and analysis more effective. They are firstly clear paragraph organization

and secondly use of a formal impersonal style.

[slide 26: Sentence strategy]

Use tentative language

This demonstrates you have a thorough understanding of the level of risk.

- It is advised

- Is minimized

- Will be made

Use passive form

Write in an impersonal style. Suggest your view is based on research rather than opinion.

- Could, would, may, might

- There is a view that,

- There is a perception that

Use active verbs

In business writing it is generally better to write in a

clear and direct style. This includes using active verb forms.

However, when evaluating risks it is useful to write in a more

tentative and indirect style. Using tentative language shows you have a complex understanding of the situation and are aware of the degrees of risk.

It is also useful to write in an impersonal style as this gives your writing authority. It suggest that you are stating the views of the industry or other experts, and not just your own opinion. Passive verb forms generally weaken business writing as they are indirect. However, they are useful in evaluation as their use emphasises the advice itself rather than the voice of the writer.

[slide 27: Integration of sources]

- Supports your view with evidence

- Demonstrates the strength of your research and sources

[slide 28: Referencing in sentences]

Description: Sentence 1:

[Source] ACIF (2013) [end-source] projects that recovery will continue to strengthen for NSW in 2014.

Sentence 2:

Recover of the construction sector will continue to strengthen for NSW in 2014 [source] (ACIF) [end-source]

There are two ways to include references in a sentence at the beginning or at the end. The difference between these two constructions is subtle but it changes the focus of the sentence.

[slide 29: Effects and emphasis]

Source prominent

- Source (ACIF) emphasized as topic

- Common in academic writing where the research itself can be the topic

Information prominent

- Recovery emphasized as topic

- Common in business writing

This sentence emphasizes the source of the information and is common in academic writing. This does not emphasize the view of the student or writer. This sentence puts the information at the beginning of the sentence and emphasizes the writers view. This is useful if the writer wants to persuade the reader to follow his or her advice.

Business writing

[slide 30: Topic slide]

[slide 31: Academic writing and business writing]

Description: Academic

Knowledge and research

- Expected structure

- Academic style

- Uses a range of sources

Business decision-making and action

Workplace / Industry

- Business style

- Uses sources with practical application

There are differences between academic writing and business writing. In academic writing the overall focus is on knowledge and research. In business writing decision making and action are the goal. These differences are important and affect the writing style.

[slide 32: Tips for business writing]

Iconography for the following three points:

- Be direct: Darts board, aimed at the centre

- Be concise: Cutting out words (paper)

- Use strong active verbs: A man lifting up weights

[slide 33: Be direct]

Put the most important information first. So people can easily find it.

Put the topic sentence at the beginning

attitude towards FM services [end-emphasis] have changed to now viewing these costs as life cycle costs (International Facilities Management Association 2011).

[Emphasis] Attitudes towards FM services [end-emphasis] have changed from that of an overhead cost to a life cycle cost (International Facilities Management Association 2011).

Make it easy to read

Clear logical structure, headings, sub-headings and bullet points.

People are busy and will read only minimally. Therefore, one very useful strategy in business writing is to put the most important information first,

so you know the audience will find it. Notice how the first sentence is more difficult to read. In the second sentence the topic is at the beginning of the sentence as this makes the point immediately clear to the reader.

[slide 34: Be concise]

Description: Cut out unnecessary words

Use concise language by replacing wordy phrases with single words.

[slide 35: Use strong active verbs]

Description: Use strong active verbs

[Example 1]

ACIF believes [end-emphasis] that construction projects will experience [end-emphasis] considerable growth in 2014.

[Example 2]

ACIF forecasts [end-emphasis] considerable growth in residential construction investment in 2014.

Strong active verbs convey a clear and remove the need for repetition.

[slide 36: Identify the weaknesses ]

Description: [Poor example]

In terms of non-residential construction projects ACIF (2013) expects that construction investments in NSW will be subject to a considerable growth rate, whereas investments in non-residential construction projects are expected to remain constant for all other region.

How this can be improved

Legend: [strikethrough] = Be concise. [Highlight] = be direct. [Emphasis] = Use strong active words.

[Strikethrough] in terms of [end-strikethrough] [highlight] non-residential [end-highlight] construction projects ACIF (2013) expects [end-emphasis] that [highlight] construction investments in NSW [end-highlight] will be [strikethrough] subject to a considerable growth rate [end-strikethrough] , whereas investments in non-residential construction projects are expected to [end-emphasis] remain constant for all other regions.

[Improved example]

In NSW, construction investment for non-residential projects will grow compared with other regions of Australia (ACIF 2013).

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Business research paper slideshow presentation, free google slides theme and powerpoint template.

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    Free Google Slides theme and PowerPoint template. If you are in the business and marketing world you will surely know the importance of doing a good market research before launching a new product or service. If you need to present the results of yours, you can do it with this geometric and professional style template, in pastel green, white and ...

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    Template 6: Target Company Overview for Equity Research Template. Analyzing the target company's overview aids in gaining insights into its business model. It provides competitive advantage and helps in growth prospects. It forms the basis for financial statement analysis that serves as the reference point for investors.

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    In the case of a research presentation, you want a formal and academic-sounding one. It should include: The full title of the report. The date of the report. The name of the researchers or department in charge of the report. The name of the organization for which the presentation is intended.

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    How to add text to your presentation report slide. Click on the Text Box button. Draw a box on the slide where you want the new text box to appear. You'll know if you've created a new text box by the handles that appear around the box. After you've drawn the box, add new text to your slide. 5.

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    Put another way, in the honeycomb, the six main elements - namely: (1) research philosophy; (2) research approach; (3) research strategy; (4) research design; (5) data collection and (6) data analysis techniques - come together to form research methodology. This structure is characteristic of the main headings you will find in a methodology ...

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    Business Research Paper Slideshow Presentation . Business . Free Google Slides theme and PowerPoint template . Making the presentation of your business plan to potential investors or partners is the first step to consolidate your company. We want you to get the best possible result, and that's why we have designed this fun template in blue and ...

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  24. Fact Sheet on FTC's Proposed Final Noncompete Rule

    New business formation: 2.7% increase in the rate of new firm formation, resulting in over 8,500 additional new businesses created each year. Rise in innovation: an average of 17,000-29,000 more patents each year for the next ten years.