steps of making research proposal

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11.2 Steps in Developing a Research Proposal

Learning objectives.

• Identify the steps in developing a research proposal.
• Choose a topic and formulate a research question and working thesis.
• Develop a research proposal.

Writing a good research paper takes time, thought, and effort. Although this assignment is challenging, it is manageable. Focusing on one step at a time will help you develop a thoughtful, informative, well-supported research paper.

Your first step is to choose a topic and then to develop research questions, a working thesis, and a written research proposal. Set aside adequate time for this part of the process. Fully exploring ideas will help you build a solid foundation for your paper.

Choosing a Topic

When you choose a topic for a research paper, you are making a major commitment. Your choice will help determine whether you enjoy the lengthy process of research and writing—and whether your final paper fulfills the assignment requirements. If you choose your topic hastily, you may later find it difficult to work with your topic. By taking your time and choosing carefully, you can ensure that this assignment is not only challenging but also rewarding.

Writers understand the importance of choosing a topic that fulfills the assignment requirements and fits the assignment’s purpose and audience. (For more information about purpose and audience, see Chapter 6 “Writing Paragraphs: Separating Ideas and Shaping Content” .) Choosing a topic that interests you is also crucial. You instructor may provide a list of suggested topics or ask that you develop a topic on your own. In either case, try to identify topics that genuinely interest you.

After identifying potential topic ideas, you will need to evaluate your ideas and choose one topic to pursue. Will you be able to find enough information about the topic? Can you develop a paper about this topic that presents and supports your original ideas? Is the topic too broad or too narrow for the scope of the assignment? If so, can you modify it so it is more manageable? You will ask these questions during this preliminary phase of the research process.

Identifying Potential Topics

Sometimes, your instructor may provide a list of suggested topics. If so, you may benefit from identifying several possibilities before committing to one idea. It is important to know how to narrow down your ideas into a concise, manageable thesis. You may also use the list as a starting point to help you identify additional, related topics. Discussing your ideas with your instructor will help ensure that you choose a manageable topic that fits the requirements of the assignment.

In this chapter, you will follow a writer named Jorge, who is studying health care administration, as he prepares a research paper. You will also plan, research, and draft your own research paper.

Jorge was assigned to write a research paper on health and the media for an introductory course in health care. Although a general topic was selected for the students, Jorge had to decide which specific issues interested him. He brainstormed a list of possibilities.

If you are writing a research paper for a specialized course, look back through your notes and course activities. Identify reading assignments and class discussions that especially engaged you. Doing so can help you identify topics to pursue.

• Health Maintenance Organizations (HMOs) in the news
• Sexual education programs
• Hollywood and eating disorders
• Americans’ access to public health information
• Media portrayal of health care reform bill
• Depictions of drugs on television
• The effect of the Internet on mental health
• Popularized diets (such as low-carbohydrate diets)
• Fear of pandemics (bird flu, HINI, SARS)
• Electronic entertainment and obesity
• Advertisements for prescription drugs
• Public education and disease prevention

Set a timer for five minutes. Use brainstorming or idea mapping to create a list of topics you would be interested in researching for a paper about the influence of the Internet on social networking. Do you closely follow the media coverage of a particular website, such as Twitter? Would you like to learn more about a certain industry, such as online dating? Which social networking sites do you and your friends use? List as many ideas related to this topic as you can.

Narrowing Your Topic

Once you have a list of potential topics, you will need to choose one as the focus of your essay. You will also need to narrow your topic. Most writers find that the topics they listed during brainstorming or idea mapping are broad—too broad for the scope of the assignment. Working with an overly broad topic, such as sexual education programs or popularized diets, can be frustrating and overwhelming. Each topic has so many facets that it would be impossible to cover them all in a college research paper. However, more specific choices, such as the pros and cons of sexual education in kids’ television programs or the physical effects of the South Beach diet, are specific enough to write about without being too narrow to sustain an entire research paper.

A good research paper provides focused, in-depth information and analysis. If your topic is too broad, you will find it difficult to do more than skim the surface when you research it and write about it. Narrowing your focus is essential to making your topic manageable. To narrow your focus, explore your topic in writing, conduct preliminary research, and discuss both the topic and the research with others.

Exploring Your Topic in Writing

“How am I supposed to narrow my topic when I haven’t even begun researching yet?” In fact, you may already know more than you realize. Review your list and identify your top two or three topics. Set aside some time to explore each one through freewriting. (For more information about freewriting, see Chapter 8 “The Writing Process: How Do I Begin?” .) Simply taking the time to focus on your topic may yield fresh angles.

Jorge knew that he was especially interested in the topic of diet fads, but he also knew that it was much too broad for his assignment. He used freewriting to explore his thoughts so he could narrow his topic. Read Jorge’s ideas.

Conducting Preliminary Research

Another way writers may focus a topic is to conduct preliminary research . Like freewriting, exploratory reading can help you identify interesting angles. Surfing the web and browsing through newspaper and magazine articles are good ways to start. Find out what people are saying about your topic on blogs and online discussion groups. Discussing your topic with others can also inspire you. Talk about your ideas with your classmates, your friends, or your instructor.

Jorge’s freewriting exercise helped him realize that the assigned topic of health and the media intersected with a few of his interests—diet, nutrition, and obesity. Preliminary online research and discussions with his classmates strengthened his impression that many people are confused or misled by media coverage of these subjects.

Jorge decided to focus his paper on a topic that had garnered a great deal of media attention—low-carbohydrate diets. He wanted to find out whether low-carbohydrate diets were as effective as their proponents claimed.

Writing at Work

At work, you may need to research a topic quickly to find general information. This information can be useful in understanding trends in a given industry or generating competition. For example, a company may research a competitor’s prices and use the information when pricing their own product. You may find it useful to skim a variety of reliable sources and take notes on your findings.

The reliability of online sources varies greatly. In this exploratory phase of your research, you do not need to evaluate sources as closely as you will later. However, use common sense as you refine your paper topic. If you read a fascinating blog comment that gives you a new idea for your paper, be sure to check out other, more reliable sources as well to make sure the idea is worth pursuing.

Review the list of topics you created in Note 11.18 “Exercise 1” and identify two or three topics you would like to explore further. For each of these topics, spend five to ten minutes writing about the topic without stopping. Then review your writing to identify possible areas of focus.

Set aside time to conduct preliminary research about your potential topics. Then choose a topic to pursue for your research paper.

Collaboration

Please share your topic list with a classmate. Select one or two topics on his or her list that you would like to learn more about and return it to him or her. Discuss why you found the topics interesting, and learn which of your topics your classmate selected and why.

A Plan for Research

Your freewriting and preliminary research have helped you choose a focused, manageable topic for your research paper. To work with your topic successfully, you will need to determine what exactly you want to learn about it—and later, what you want to say about it. Before you begin conducting in-depth research, you will further define your focus by developing a research question , a working thesis, and a research proposal.

Formulating a Research Question

In forming a research question, you are setting a goal for your research. Your main research question should be substantial enough to form the guiding principle of your paper—but focused enough to guide your research. A strong research question requires you not only to find information but also to put together different pieces of information, interpret and analyze them, and figure out what you think. As you consider potential research questions, ask yourself whether they would be too hard or too easy to answer.

To determine your research question, review the freewriting you completed earlier. Skim through books, articles, and websites and list the questions you have. (You may wish to use the 5WH strategy to help you formulate questions. See Chapter 8 “The Writing Process: How Do I Begin?” for more information about 5WH questions.) Include simple, factual questions and more complex questions that would require analysis and interpretation. Determine your main question—the primary focus of your paper—and several subquestions that you will need to research to answer your main question.

Here are the research questions Jorge will use to focus his research. Notice that his main research question has no obvious, straightforward answer. Jorge will need to research his subquestions, which address narrower topics, to answer his main question.

Using the topic you selected in Note 11.24 “Exercise 2” , write your main research question and at least four to five subquestions. Check that your main research question is appropriately complex for your assignment.

Constructing a Working ThesIs

A working thesis concisely states a writer’s initial answer to the main research question. It does not merely state a fact or present a subjective opinion. Instead, it expresses a debatable idea or claim that you hope to prove through additional research. Your working thesis is called a working thesis for a reason—it is subject to change. As you learn more about your topic, you may change your thinking in light of your research findings. Let your working thesis serve as a guide to your research, but do not be afraid to modify it based on what you learn.

Jorge began his research with a strong point of view based on his preliminary writing and research. Read his working thesis statement, which presents the point he will argue. Notice how it states Jorge’s tentative answer to his research question.

One way to determine your working thesis is to consider how you would complete sentences such as I believe or My opinion is . However, keep in mind that academic writing generally does not use first-person pronouns. These statements are useful starting points, but formal research papers use an objective voice.

Write a working thesis statement that presents your preliminary answer to the research question you wrote in Note 11.27 “Exercise 3” . Check that your working thesis statement presents an idea or claim that could be supported or refuted by evidence from research.

Creating a Research Proposal

A research proposal is a brief document—no more than one typed page—that summarizes the preliminary work you have completed. Your purpose in writing it is to formalize your plan for research and present it to your instructor for feedback. In your research proposal, you will present your main research question, related subquestions, and working thesis. You will also briefly discuss the value of researching this topic and indicate how you plan to gather information.

When Jorge began drafting his research proposal, he realized that he had already created most of the pieces he needed. However, he knew he also had to explain how his research would be relevant to other future health care professionals. In addition, he wanted to form a general plan for doing the research and identifying potentially useful sources. Read Jorge’s research proposal.

Before you begin a new project at work, you may have to develop a project summary document that states the purpose of the project, explains why it would be a wise use of company resources, and briefly outlines the steps involved in completing the project. This type of document is similar to a research proposal. Both documents define and limit a project, explain its value, discuss how to proceed, and identify what resources you will use.

Writing Your Own Research Proposal

Now you may write your own research proposal, if you have not done so already. Follow the guidelines provided in this lesson.

Key Takeaways

• Developing a research proposal involves the following preliminary steps: identifying potential ideas, choosing ideas to explore further, choosing and narrowing a topic, formulating a research question, and developing a working thesis.
• A good topic for a research paper interests the writer and fulfills the requirements of the assignment.
• Defining and narrowing a topic helps writers conduct focused, in-depth research.
• Writers conduct preliminary research to identify possible topics and research questions and to develop a working thesis.
• A good research question interests readers, is neither too broad nor too narrow, and has no obvious answer.
• A good working thesis expresses a debatable idea or claim that can be supported with evidence from research.
• Writers create a research proposal to present their topic, main research question, subquestions, and working thesis to an instructor for approval or feedback.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Research Proposal: A step-by-step guide with template

Making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Follow these steps.

There’s no doubt you have the most cutting-edge research idea to date, backed up by a solid methodology and a credible explanation proving its relevance! There are thousands of research ideas that could change the world with many new ideologies.

The truth is, none of this would matter without support. It can be daunting, challenging, and uncertain to secure funding for a research project. Even more so when it isn’t well-thought-out, outlined, and includes every detail.

An effective solution for presenting your project, or requesting funding, is to provide a research proposal to potential investors or financiers on your behalf.

It’s crucial to understand that making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Your research proposal could result in the failure to study the research problem entirely if it is inadequately constructed or incomplete.

It is for this reason that we have created an excellent guide that covers everything you need to know about writing a research proposal, and includes helpful tips for presenting your proposal professionally and improving its likelihood of acceptance!

What Is a Research Proposal?

Generally, a research proposal is a well-crafted, formal document that provides a thorough explanation of what you plan to investigate. This includes a rationale for why it is worth investigating, as well as a method for investigating it.

Research proposal writing in the contemporary academic environment is a challenging undertaking given the constant shift in research methodology and a commitment to incorporating scientific breakthroughs.

An outline of the plan or roadmap for the study is the proposal, and once the proposal is complete, everything should be smooth sailing. It is still common for post-graduate evaluation panels and funding applications to submit substandard proposals.

By its very nature, the research proposal serves as a tool for convincing the supervisor, committee, or university that the proposed research fits within the scope of the program and is feasible when considering the time and resources available.

A research proposal should convince the person who is going to sanction your research, or put another way, you need to persuade them that your research idea is the best.

Obviously, if it does not convince them that it is reasonable and adequate, you will need to revise and submit it again. As a result, you will lose significant time, causing your research to be delayed or cut short, which is not good.

A good research proposal should have the following structure

A dissertation or thesis research proposal may take on a variety of forms depending on the university, but  most generally a research proposal will include the following elements:

• Titles or title pages that give a description of the research
• Detailed explanation of the proposed research and its background
• Outline of the research project
• An overview of key research studies in the field
• Description the proposed research design (approach)

So, if you include all these elements, you will have a general outline. Let’s take a closer look at how to write them and what to include in each element so that the research proposal is as robust as the idea itself.

A step-by-step guide to writing a research proposal

#1 introduction.

Researchers who wish to obtain grant funding for a project often write a proposal when seeking funding for a research-based postgraduate degree program, or in order to obtain approval for completing a thesis or PhD. Even though this is only a brief introduction, we should be considering it the beginning of an insightful discussion about the significance of a topic that deserves attention.

Your readers should understand what you are trying to accomplish after they read your introduction. Additionally, they should be able to perceive your zeal for the subject matter and a genuine interest in the possible outcome of the research.

As your introduction, consider answering these questions in three to four paragraphs:

• In what way does the study address its primary issue?
• Does that subject matter fall under the domain of that field of study?
• In order to investigate that problem, what method should be used?
• What is the importance of this study?
• How does it impact academia and society overall?
• What are the potential implications of the proposed research for someone reviewing the proposal?

It is not necessary to include an abstract or summary for the introduction to most academic departments and funding sources. Nevertheless, you should confirm your institution’s requirements.

#2 Background and importance

An explanation of the rationale for a research proposal and its significance is provided in this section. It is preferable to separate this part from the introduction so that the narrative flows seamlessly.

This section should be approached by presuming readers are time-pressed but want a general overview of the whole study and the research question.

Please keep in mind that this isn’t an exhaustive essay that contains every detail of your proposed research, rather a concise document that will spark interest in your proposal.

While you should try to take into account the following factors when framing the significance of your proposed study, there are no rigid rules.

• Provide a detailed explanation of the purpose and problem of the study. Multidimensional or interdisciplinary research problems often require this.
• Outline the purpose of your proposed research and describe the advantages of carrying out the study.
• Outline the major issues or problems to be discussed. These might come in the form of questions or comments.
• Be sure to highlight how your research contributes to existing theories that relate to the problem of the study.
• Describe how your study will be conducted, including the source of data and the method of analysis.
• To provide a sense of direction for your study, define the scope of your proposal.
• Defining key concepts or terms, if necessary, is recommended.

The steps to a perfect research proposal all get more specific as we move forward to enhance the concept of the research. In this case, it will become important to make sure that your supervisor or your funder has a clear understanding of every aspect of your research study.

#3 Reviewing prior literature and studies

The aim of this paragraph is to establish the context and significance of your study, including a review of the current literature pertinent to it.

This part aims to properly situate your proposed study within the bigger scheme of things of what is being investigated, while, at the same time, showing the innovation and originality of your proposed work.

When writing a literature review, it is imperative that your format is effective because it often contains extensive information that allows you to demonstrate your main research claims compared to other scholars.

Separating the literature according to major categories or conceptual frameworks is an excellent way to do this. This is a more effective method than listing each study one by one in chronological order.

In order to arrange the review of existing relevant studies in an efficient manner, a literature review is often written using the following five criteria:

• Be sure to cite your previous studies to ensure the focus remains on the research question. For more information, please refer to our guide on how to write a research paper .
• Study the literature’s methods, results, hypotheses, and conclusions. Recognize the authors’ differing perspectives.
• Compare and contrast the various themes, arguments, methodologies, and perspectives discussed in the literature. Explain the most prominent points of disagreement.
• Evaluate the literature. Identify persuasive arguments offered by scholars. Choose the most reliable, valid, and suitable methodologies.
• Consider how the literature relates to your area of research and your topic. Examine whether your proposal for investigation reflects existing literature, deviates from existing literature, synthesizes or adds to it in some way.

#4 Research questions and objectives

The next step is to develop your research objectives once you have determined your research focus.

When your readers read your proposal, what do you want them to learn? Try to write your objectives in one sentence, if you can. Put time and thought into framing them properly.

By setting an objective for your research, you’ll stay on track and avoid getting sidetracked.

Any study proposal should address the following questions irrespective of the topic or problem:

• What are you hoping to accomplish from the study? When describing the study topic and your research question, be concise and to the point.
• What is the purpose of the research? A compelling argument must also be offered to support your choice of topic.
• What research methods will you use? It is essential to outline a clear, logical strategy for completing your study and make sure that it is doable.

Some authors include this section in the introduction, where it is generally placed at the end of the section.

#5 Research Design and Methods

It is important to write this part correctly and organize logically even though you are not starting the research yet.  This must leave readers with a sense of assurance that the topic is worthwhile.

To achieve this, you must convince your reader that your research design and procedures will adequately address the study’s problems. Additionally, it seeks to ensure that the employed methods are capable of interpreting the likely study results efficiently.

You should design your research in a way that is directly related to your objectives.

Exemplifying your study design using examples from your literature review, you are setting up your study design effectively. You should follow other researchers’ good practices.

Pay attention to the methods you will use to collect data, the analyses you will perform, as well as your methods of measuring the validity of your results.

If you describe the methods you will use, make sure you include the following points:

• Develop a plan for conducting your research, as well as how you intend to interpret the findings based on the study’s objectives.
• When describing your objectives with the selected techniques, it is important to also elaborate on your plans.
• This section does not only present a list of events. Once you have chosen the strategy, make sure to explain why it is a good way to analyse your study question. Provide clear explanations.
• Last but not least, plan ahead to overcome any challenges you might encounter during the implementation of your research design.

In the event that you closely follow the best practices outlined in relevant studies as well as justify your selection, you will be prepared to address any questions or concerns you may encounter.

We have an amazing article that will give you everything you need to know about research design .

#6 Knowledge Contribution and Relevance

In this section, you describe your theory about how your study will contribute to, expand, or alter knowledge about the topic of your study.

You should discuss the implications of your research on future studies, applications, concepts, decisions, and procedures. It is common to address the study findings from a conceptual, analytical, or scientific perspective.

If you are framing your proposal of research, these guide questions may help you:

• How could the results be interpreted in the context of contesting the premises of the study?
• Could the expected study results lead to proposals for further research?
• Is your proposed research going to benefit people in any way?
• Is the outcome going to affect individuals in their work setting?
• In what ways will the suggested study impact or enhance the quality of life?
• Are the study’s results going to have an impact on intervention forms, techniques, or policies?
• What potential commercial, societal, or other benefits could be derived from the outcomes?
• Policy decisions will be influenced by the outcomes?
• Upon implementation, could they bring about new insights or breakthroughs?

Throughout this section, you will identify unsolved questions or research gaps in the existing literature. If the study is conducted as proposed, it is important to indicate how the research will be instrumental in understanding the nature of the research problem.

#7 Adherence to the Ethical Principles

In terms of scientific writing style, no particular style is generally acknowledged as more or less effective. The purpose is simply to provide relevant content that is formatted in a standardized way to enhance communication.

There are a variety of publication styles among different scholarly disciplines. It is therefore essential to follow the protocol according to the institution or organization that you are targeting.

All scholarly research and writing is, however, guided by codes of ethical conduct. The purpose of ethical guidelines, if they are followed, is to accomplish three things:

1) Preserve intellectual property right;

2) Ensure the rights and welfare of research participants;

3) Maintain the accuracy of scientific knowledge.

Scholars and writers who follow these ideals adhere to long-standing standards within their professional groups.

An additional ethical principle of the APA stresses the importance of maintaining scientific validity. An observation is at the heart of the standard scientific method, and it is verifiable and repeatable by others.

It is expected that scholars will not falsify or fabricate data in research writing. Researchers must also refrain from altering their studies’ outcomes to support a particular theory or to exclude inconclusive data from their report in an effort to create a convincing one.

#8 The budget

The need for detailed budgetary planning is not required by all universities when studying historical material or academic literature, though some do require it. In the case of a research grant application, you will likely have to include a comprehensive budget that breaks down the costs of each major component.

Ensure that the funding program or organization will cover the required costs, and include only the necessary items. For each of the items, you should include the following.

• To complete the study in its entirety, how much money would you require?
• Discuss the rationale for such a budget item for the purpose of completing research.
• The source of the amount – describe how it was determined.

When doing a study, you cannot buy ingredients the way you normally would. With so many items not having a price tag, how can you make a budget? Take the following into consideration:

• Does your project require access to any software programs or solutions? Do you need to install or train a technology tool?
• How much time will you be spending on your research study? Are you required to take time off from work to do your research?
• Are you going to need to travel to certain locations to meet with respondents or to collect data? At what cost?
• Will you be seeking research assistants for the study you propose? In what capacity and for what compensation? What other aspects are you planning to outsource?

It is possible to calculate a budget while also being able to estimate how much more money you will need in the event of an emergency.

#9 Timeline

A realistic and concise research schedule is also important to keep in mind. You should be able to finish your plan of study within the allotted time period, such as your degree program or the academic calendar.

You should include a timeline that includes a series of objectives you must complete to meet all the requirements for your scholarly research. The process starts with preliminary research and ends with final editing. A completion date for every step is required.

In addition, one should state the development that has been made. It is also recommended to include other relevant research events, for instance paper or poster presentations . In addition, a researcher must update the timeline regularly, as necessary, since this is not a static document.

#10 A Concluding Statement

Presenting a few of the anticipated results of your research proposal is an effective way to conclude your proposal.

The final stage of the process requires you to reveal the conclusion and rationale you anticipate reaching. Considering the research you have done so far, your reader knows that these are anticipated results, which are likely to evolve once the whole study is completed.

In any case, you must let the supervisors or sponsors know what implications may be drawn. It will be easier for them to assess the reliability and relevance of your research.

It will also demonstrate your meticulousness since you will have anticipated and taken into consideration the potential consequences of your research.

The Appendix section is required by some funding sources and academic institutions. This is extra information that is not in the main argument of the proposal, but appears to enhance the points made.

For example, data in the form of tables, consent forms, clinical/research guidelines, and procedures for data collection may be included in this document.

Research Proposal Template

Now that you know all about each element that composes an ideal research proposal, here is an extra help: a ready to use research proposal example. Just hit the button below, make a copy of the document and start working!

Avoid these common mistakes

In an era when rejection rates for prestigious journals can reach as high as 90 percent, you must avoid the following common mistakes when submitting a proposal:

• Proposals that are too long. Stay to the point when you write research proposals. Make your document concise and specific. Be sure not to diverge into off-topic discussions.
• Taking up too much research time. Many students struggle to delineate the context of their studies, regardless of the topic, time, or location. In order to explain the methodology of the study clearly to the reader, the proposal must clearly state what the study will focus on.
• Leaving out significant works from a literature review. Though everything in the proposal should be kept at a minimum, key research studies must need to be included. To understand the scope and growth of the issue, proposals should be based on significant studies.
• Major topics are too rarely discussed, and too much attention is paid to minor details. To persuasively argue for a study, a proposal should focus on just a few key research questions. Minor details should be noted, but should not overshadow the thesis.
• The proposal does not have a compelling and well-supported argument. To prove that a study should be approved or funded, the research proposal must outline its purpose.
• A typographical error, bad grammar or sloppy writing style. Even though a research proposal outlines a part of a larger project, it must conform to academic writing standards and guidelines.

A final note

We have come to the end of our research proposal guide. We really hope that you have found all the information you need. Wishing you success with the research study.

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Blog Business How to Write a Research Proposal: A Step-by-Step

How to Write a Research Proposal: A Step-by-Step

Written by: Danesh Ramuthi Nov 29, 2023

A research proposal is a structured outline for a planned study on a specific topic. It serves as a roadmap, guiding researchers through the process of converting their research idea into a feasible project. 

The aim of a research proposal is multifold: it articulates the research problem, establishes a theoretical framework, outlines the research methodology and highlights the potential significance of the study. Importantly, it’s a critical tool for scholars seeking grant funding or approval for their research projects.

Crafting a good research proposal requires not only understanding your research topic and methodological approaches but also the ability to present your ideas clearly and persuasively. Explore Venngage’s Proposal Maker and Research Proposals Templates to begin your journey in writing a compelling research proposal.

What to include in a research proposal?

In a research proposal, include a clear statement of your research question or problem, along with an explanation of its significance. This should be followed by a literature review that situates your proposed study within the context of existing research. 

Your proposal should also outline the research methodology, detailing how you plan to conduct your study, including data collection and analysis methods.

Additionally, include a theoretical framework that guides your research approach, a timeline or research schedule, and a budget if applicable. It’s important to also address the anticipated outcomes and potential implications of your study. A well-structured research proposal will clearly communicate your research objectives, methods and significance to the readers.

How to format a research proposal?

Formatting a research proposal involves adhering to a structured outline to ensure clarity and coherence. While specific requirements may vary, a standard research proposal typically includes the following elements:

• Title Page: Must include the title of your research proposal, your name and affiliations. The title should be concise and descriptive of your proposed research.
• Abstract: A brief summary of your proposal, usually not exceeding 250 words. It should highlight the research question, methodology and the potential impact of the study.
• Introduction: Introduces your research question or problem, explains its significance, and states the objectives of your study.
• Literature review: Here, you contextualize your research within existing scholarship, demonstrating your knowledge of the field and how your research will contribute to it.
• Methodology: Outline your research methods, including how you will collect and analyze data. This section should be detailed enough to show the feasibility and thoughtfulness of your approach.
• Timeline: Provide an estimated schedule for your research, breaking down the process into stages with a realistic timeline for each.
• Budget (if applicable): If your research requires funding, include a detailed budget outlining expected cost.
• References/Bibliography: List all sources referenced in your proposal in a consistent citation style.

How to write a research proposal in 11 steps?

Writing a research proposal template in structured steps ensures a comprehensive and coherent presentation of your research project. Let’s look at the explanation for each of the steps here:  

Step 1: Title and Abstract Step 2: Introduction Step 3: Research objectives Step 4: Literature review Step 5: Methodology Step 6: Timeline Step 7: Resources Step 8: Ethical considerations Step 9: Expected outcomes and significance Step 10: References Step 11: Appendices

Step 1: title and abstract.

Select a concise, descriptive title and write an abstract summarizing your research question, objectives, methodology and expected outcomes​​. The abstract should include your research question, the objectives you aim to achieve, the methodology you plan to employ and the anticipated outcomes. 

Step 2: Introduction

In this section, introduce the topic of your research, emphasizing its significance and relevance to the field. Articulate the research problem or question in clear terms and provide background context, which should include an overview of previous research in the field.

Step 3: Research objectives

Here, you’ll need to outline specific, clear and achievable objectives that align with your research problem. These objectives should be well-defined, focused and measurable, serving as the guiding pillars for your study. They help in establishing what you intend to accomplish through your research and provide a clear direction for your investigation.

Step 4: Literature review

In this part, conduct a thorough review of existing literature related to your research topic. This involves a detailed summary of key findings and major contributions from previous research. Identify existing gaps in the literature and articulate how your research aims to fill these gaps. The literature review not only shows your grasp of the subject matter but also how your research will contribute new insights or perspectives to the field.

Step 5: Methodology

Describe the design of your research and the methodologies you will employ. This should include detailed information on data collection methods, instruments to be used and analysis techniques. Justify the appropriateness of these methods for your research​​.

Step 6: Timeline

Construct a detailed timeline that maps out the major milestones and activities of your research project. Break the entire research process into smaller, manageable tasks and assign realistic time frames to each. This timeline should cover everything from the initial research phase to the final submission, including periods for data collection, analysis and report writing. 

It helps in ensuring your project stays on track and demonstrates to reviewers that you have a well-thought-out plan for completing your research efficiently.

Step 7: Resources

Identify all the resources that will be required for your research, such as specific databases, laboratory equipment, software or funding. Provide details on how these resources will be accessed or acquired. 

If your research requires funding, explain how it will be utilized effectively to support various aspects of the project. 

Step 8: Ethical considerations

Address any ethical issues that may arise during your research. This is particularly important for research involving human subjects. Describe the measures you will take to ensure ethical standards are maintained, such as obtaining informed consent, ensuring participant privacy, and adhering to data protection regulations. 

Here, in this section you should reassure reviewers that you are committed to conducting your research responsibly and ethically.

Step 9: Expected outcomes and significance

Articulate the expected outcomes or results of your research. Explain the potential impact and significance of these outcomes, whether in advancing academic knowledge, influencing policy or addressing specific societal or practical issues. 

Step 10: References

Compile a comprehensive list of all the references cited in your proposal. Adhere to a consistent citation style (like APA or MLA) throughout your document. The reference section not only gives credit to the original authors of your sourced information but also strengthens the credibility of your proposal.

Step 11: Appendices

Include additional supporting materials that are pertinent to your research proposal. This can be survey questionnaires, interview guides, detailed data analysis plans or any supplementary information that supports the main text. 

Appendices provide further depth to your proposal, showcasing the thoroughness of your preparation.

Research proposal FAQs

1. how long should a research proposal be.

The length of a research proposal can vary depending on the requirements of the academic institution, funding body or specific guidelines provided. Generally, research proposals range from 500 to 1500 words or about one to a few pages long. It’s important to provide enough detail to clearly convey your research idea, objectives and methodology, while being concise. Always check

2. Why is the research plan pivotal to a research project?

The research plan is pivotal to a research project because it acts as a blueprint, guiding every phase of the study. It outlines the objectives, methodology, timeline and expected outcomes, providing a structured approach and ensuring that the research is systematically conducted. 

A well-crafted plan helps in identifying potential challenges, allocating resources efficiently and maintaining focus on the research goals. It is also essential for communicating the project’s feasibility and importance to stakeholders, such as funding bodies or academic supervisors.

Mastering how to write a research proposal is an essential skill for any scholar, whether in social and behavioral sciences, academic writing or any field requiring scholarly research. From this article, you have learned key components, from the literature review to the research design, helping you develop a persuasive and well-structured proposal.

Remember, a good research proposal not only highlights your proposed research and methodology but also demonstrates its relevance and potential impact.

For additional support, consider utilizing Venngage’s Proposal Maker and Research Proposals Templates , valuable tools in crafting a compelling proposal that stands out.

Whether it’s for grant funding, a research paper or a dissertation proposal, these resources can assist in transforming your research idea into a successful submission.

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The goal of a research proposal is twofold: to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and benefits derived from the study's completion.

Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.

How to Approach Writing a Research Proposal

Your professor may assign the task of writing a research proposal for the following reasons:

• Develop your skills in thinking about and designing a comprehensive research study;
• Learn how to conduct a comprehensive review of the literature to determine that the research problem has not been adequately addressed or has been answered ineffectively and, in so doing, become better at locating pertinent scholarship related to your topic;
• Improve your general research and writing skills;
• Practice identifying the logical steps that must be taken to accomplish one's research goals;
• Critically review, examine, and consider the use of different methods for gathering and analyzing data related to the research problem; and,
• Nurture a sense of inquisitiveness within yourself and to help see yourself as an active participant in the process of conducting scholarly research.

A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those findings. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your proposal is coherent, clear, and compelling.

Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:

• What do you plan to accomplish? Be clear and succinct in defining the research problem and what it is you are proposing to investigate.
• Why do you want to do the research? In addition to detailing your research design, you also must conduct a thorough review of the literature and provide convincing evidence that it is a topic worthy of in-depth study. A successful research proposal must answer the "So What?" question.
• How are you going to conduct the research? Be sure that what you propose is doable. If you're having difficulty formulating a research problem to propose investigating, go here for strategies in developing a problem to study.

Common Mistakes to Avoid

• Failure to be concise . A research proposal must be focused and not be "all over the map" or diverge into unrelated tangents without a clear sense of purpose.
• Failure to cite landmark works in your literature review . Proposals should be grounded in foundational research that lays a foundation for understanding the development and scope of the the topic and its relevance.
• Failure to delimit the contextual scope of your research [e.g., time, place, people, etc.]. As with any research paper, your proposed study must inform the reader how and in what ways the study will frame the problem.
• Failure to develop a coherent and persuasive argument for the proposed research . This is critical. In many workplace settings, the research proposal is a formal document intended to argue for why a study should be funded.
• Sloppy or imprecise writing, or poor grammar . Although a research proposal does not represent a completed research study, there is still an expectation that it is well-written and follows the style and rules of good academic writing.
• Too much detail on minor issues, but not enough detail on major issues . Your proposal should focus on only a few key research questions in order to support the argument that the research needs to be conducted. Minor issues, even if valid, can be mentioned but they should not dominate the overall narrative.

Procter, Margaret. The Academic Proposal.  The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal. Baylor University; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

Structure and Writing Style

Beginning the Proposal Process

As with writing most college-level academic papers, research proposals are generally organized the same way throughout most social science disciplines. The text of proposals generally vary in length between ten and thirty-five pages, followed by the list of references. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.

A good place to begin is to ask yourself a series of questions:

• What do I want to study?
• Why is the topic important?
• How is it significant within the subject areas covered in my class?
• What problems will it help solve?
• How does it build upon [and hopefully go beyond] research already conducted on the topic?
• What exactly should I plan to do, and can I get it done in the time available?

In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like, "Wow, that's an exciting idea and I can’t wait to see how it turns out!"

Most proposals should include the following sections:

I.  Introduction

In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea based on a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and to be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.

Think about your introduction as a narrative written in two to four paragraphs that succinctly answers the following four questions :

• What is the central research problem?
• What is the topic of study related to that research problem?
• What methods should be used to analyze the research problem?
• Answer the "So What?" question by explaining why this is important research, what is its significance, and why should someone reading the proposal care about the outcomes of the proposed study?

II.  Background and Significance

This is where you explain the scope and context of your proposal and describe in detail why it's important. It can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is most relevant in explaining the aims of your research.

To that end, while there are no prescribed rules for establishing the significance of your proposed study, you should attempt to address some or all of the following:

• State the research problem and give a more detailed explanation about the purpose of the study than what you stated in the introduction. This is particularly important if the problem is complex or multifaceted .
• Present the rationale of your proposed study and clearly indicate why it is worth doing; be sure to answer the "So What? question [i.e., why should anyone care?].
• Describe the major issues or problems examined by your research. This can be in the form of questions to be addressed. Be sure to note how your proposed study builds on previous assumptions about the research problem.
• Explain the methods you plan to use for conducting your research. Clearly identify the key sources you intend to use and explain how they will contribute to your analysis of the topic.
• Describe the boundaries of your proposed research in order to provide a clear focus. Where appropriate, state not only what you plan to study, but what aspects of the research problem will be excluded from the study.
• If necessary, provide definitions of key concepts, theories, or terms.

III.  Literature Review

Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while at the same time, demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methodological approaches they have used, and what is your understanding of their findings and, when stated, their recommendations. Also pay attention to any suggestions for further research.

Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your proposed study in relation to the arguments put forth by other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically or chronologically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you review more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.

NOTE: Do not shy away from challenging the conclusions made in prior research as a basis for supporting the need for your proposal. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. Highlighting the problematic conclusions strengthens your proposal. For more information on writing literature reviews, GO HERE .

To help frame your proposal's review of prior research, consider the "five C’s" of writing a literature review:

• Cite , so as to keep the primary focus on the literature pertinent to your research problem.
• Compare the various arguments, theories, methodologies, and findings expressed in the literature: what do the authors agree on? Who applies similar approaches to analyzing the research problem?
• Contrast the various arguments, themes, methodologies, approaches, and controversies expressed in the literature: describe what are the major areas of disagreement, controversy, or debate among scholars?
• Critique the literature: Which arguments are more persuasive, and why? Which approaches, findings, and methodologies seem most reliable, valid, or appropriate, and why? Pay attention to the verbs you use to describe what an author says/does [e.g., asserts, demonstrates, argues, etc.].
• Connect the literature to your own area of research and investigation: how does your own work draw upon, depart from, synthesize, or add a new perspective to what has been said in the literature?

IV.  Research Design and Methods

This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that you have a plan worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and proposed methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.

Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used, but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].

When describing the methods you will use, be sure to cover the following:

• Specify the research process you will undertake and the way you will interpret the results obtained in relation to the research problem. Don't just describe what you intend to achieve from applying the methods you choose, but state how you will spend your time while applying these methods [e.g., coding text from interviews to find statements about the need to change school curriculum; running a regression to determine if there is a relationship between campaign advertising on social media sites and election outcomes in Europe ].
• Keep in mind that the methodology is not just a list of tasks; it is a deliberate argument as to why techniques for gathering information add up to the best way to investigate the research problem. This is an important point because the mere listing of tasks to be performed does not demonstrate that, collectively, they effectively address the research problem. Be sure you clearly explain this.
• Anticipate and acknowledge any potential barriers and pitfalls in carrying out your research design and explain how you plan to address them. No method applied to research in the social and behavioral sciences is perfect, so you need to describe where you believe challenges may exist in obtaining data or accessing information. It's always better to acknowledge this than to have it brought up by your professor!

V.  Preliminary Suppositions and Implications

Just because you don't have to actually conduct the study and analyze the results, doesn't mean you can skip talking about the analytical process and potential implications . The purpose of this section is to argue how and in what ways you believe your research will refine, revise, or extend existing knowledge in the subject area under investigation. Depending on the aims and objectives of your study, describe how the anticipated results will impact future scholarly research, theory, practice, forms of interventions, or policy making. Note that such discussions may have either substantive [a potential new policy], theoretical [a potential new understanding], or methodological [a potential new way of analyzing] significance.   When thinking about the potential implications of your study, ask the following questions:

• What might the results mean in regards to challenging the theoretical framework and underlying assumptions that support the study?
• What suggestions for subsequent research could arise from the potential outcomes of the study?
• What will the results mean to practitioners in the natural settings of their workplace, organization, or community?
• Will the results influence programs, methods, and/or forms of intervention?
• How might the results contribute to the solution of social, economic, or other types of problems?
• Will the results influence policy decisions?
• In what way do individuals or groups benefit should your study be pursued?
• What will be improved or changed as a result of the proposed research?
• How will the results of the study be implemented and what innovations or transformative insights could emerge from the process of implementation?

NOTE:   This section should not delve into idle speculation, opinion, or be formulated on the basis of unclear evidence . The purpose is to reflect upon gaps or understudied areas of the current literature and describe how your proposed research contributes to a new understanding of the research problem should the study be implemented as designed.

ANOTHER NOTE : This section is also where you describe any potential limitations to your proposed study. While it is impossible to highlight all potential limitations because the study has yet to be conducted, you still must tell the reader where and in what form impediments may arise and how you plan to address them.

VI.  Conclusion

The conclusion reiterates the importance or significance of your proposal and provides a brief summary of the entire study . This section should be only one or two paragraphs long, emphasizing why the research problem is worth investigating, why your research study is unique, and how it should advance existing knowledge.

Someone reading this section should come away with an understanding of:

• Why the study should be done;
• The specific purpose of the study and the research questions it attempts to answer;
• The decision for why the research design and methods used where chosen over other options;
• The potential implications emerging from your proposed study of the research problem; and
• A sense of how your study fits within the broader scholarship about the research problem.

VII.  Citations

As with any scholarly research paper, you must cite the sources you used . In a standard research proposal, this section can take two forms, so consult with your professor about which one is preferred.

• References -- a list of only the sources you actually used in creating your proposal.
• Bibliography -- a list of everything you used in creating your proposal, along with additional citations to any key sources relevant to understanding the research problem.

In either case, this section should testify to the fact that you did enough preparatory work to ensure the project will complement and not just duplicate the efforts of other researchers. It demonstrates to the reader that you have a thorough understanding of prior research on the topic.

Most proposal formats have you start a new page and use the heading "References" or "Bibliography" centered at the top of the page. Cited works should always use a standard format that follows the writing style advised by the discipline of your course [e.g., education=APA; history=Chicago] or that is preferred by your professor. This section normally does not count towards the total page length of your research proposal.

Develop a Research Proposal: Writing the Proposal. Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences , Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

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What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews, surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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51 Comments

I truly enjoyed this video, as it was eye-opening to what I have to do in the preparation of preparing a Research proposal.

I would be interested in getting some coaching.

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You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

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Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties

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I need any research proposal

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thank you for the video but i need a written example

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Write A Research Proposal: Follow Our Step-by-Step Guide

A research project begins with a compelling proposal, a document that not only outlines your plan but also persuades its readers of its merit.

Whether you’re aiming for a Ph.D or securing funding, our step-by-step guide provides you with the essential tools and insights to craft a persuasive research proposal.

From formulating a clear hypothesis to detailing your methodology, follow along to ensure your proposal is both thorough and convincing. 

Research Proposal Writing Process

Why write a research proposal.

A research proposal for postgraduate studies is a detailed plan that outlines your research question, methodology, and objectives. A well written research proposal:

• sets the scope of your study,
• demonstrates your knowledge of existing research, and
• shows how your work will contribute to your field.

Writing a research proposal for your postgraduate studies might seem daunting, but there are many reasons you should spend time to produce one:

Allows You To Define Your Research Question Clearly

A well-thought-out research proposal allows you to define your research question clearly. This means you pinpoint exactly what you want to explore, avoiding broad or vague topics.

Your research question acts as the guiding star throughout your entire research process, keeping your thesis, research paper, or dissertation focused and on track.

Develop Literature Familiarity & Identify Research Gap

Delving into a literature review as part of your proposal helps you understand the existing research and identify any gaps.

This isn’t just about summarising what others have done; it’s your chance to demonstrate that you’re familiar with the field and to build on the foundation others have laid. You get to show how your research will add new insights or challenge established beliefs.

Refine Your Methodology

Your proposal must outline your research methodology, detailing how you plan to collect and analyze data.

This isn’t just about stating what tools and procedures you will use; it’s about convincing the reader that your project is feasible and your methods are sound.

If you’re conducting research involving human subjects, you’ll need to describe how you will ensure ethical standards are met.

Supports Your Funding Application

Creating a concise and coherent proposal with a clear problem statement and defined research objectives also positions you well for securing research funding.

Funding bodies want to support projects with clearly defined aims and potential implications that contribute significantly to their field.

Initial Pitch To Interested Parties

Your proposal acts as an initial pitch of your research idea. It helps you clarify the purpose of your research and align your goals with academic expectations.

This is where you get to argue the significance of your study and outline practical steps you will take to answer your research questions. You can then take your research proposal and shop it around for:

• university placement,
• supervisors,
• funding, or
• other potential supports you may need.

Steps To Write A Research Proposal

Writing a research proposal can seem overwhelming, but breaking it down into structured steps can demystify the process.

Here’s a detailed guide to help you craft an effective proposal that communicates your research idea compellingly and clearly.

Step 1: Create a Captivating Title Page

The title page serves as the introduction to your proposal. It should feature a title that succinctly conveys the essence of your research project.

The title must grab attention while accurately reflecting the content of your study. This page should also include your:

• institutional affiliation, and

These details need to be presented in a professional format that adheres to the specific requirements of your academic or funding institution.

Step 2: Summarize with a Strong Abstract

Following the title page, the abstract should succinctly summarize the critical aspects of your proposal in about 100 to 150 words. It should outline:

• the research problem,
• main objectives,
• proposed methodology, and
• potential implications of your research.

Although brief, the abstract is powerful, providing a snapshot that encourages further reading. See it as a movie trailer – it should be able to attract the attention of those that are interested in your research, and repel those that dont.

Step 3: Conduct a Thorough Literature Review

The literature review is where you show you are well-versed in the field. This section demonstrates your understanding of the existing research and highlights the gap your study will address.

It involves a critical analysis of the key literature and situates your research question in the context of what has already been explored, establishing the foundation for your research.

Literature review used to be a nightmare, but with the power of AI tools, you can easily find relevant papers easily and quickly. Here’s a few to help you get started:

Step 4: Define Clear Research Questions and Objectives

From the literature review, distill your research questions. These should be clear, focused, and directly related to the gaps you’ve identified in the literature.

The research aims and objectives should be specific outcomes that your study aims to achieve, guiding the direction of your research.

This step transforms the general interest of your study into a precise plan of inquiry, worthy of an academic or researcher’s time to study and understand. Get this right, and you will have an easier time on the later process of your research.

Step 5: Argue Your Research Design, Detail Your Research Methodology

The methodology section is crucial as it lays out the blueprint for how you will conduct your research. This should detail the research design and methods, including how data will be collected and analysed.

Explain the choice of qualitative, quantitative, or mixed methods, and justify these choices based on the nature of your research question.

Argue strongly and with passion here, as you need to show confidence that your research method of choice is the best way to answer the research question.

Once you have proposed a research approach, discuss how you intend to conduct data analysis. List out the potential software or tools you plan to use for the process, and how you would ensure your research is:

• valid and reliable (quantitative)
• credible (qualitative)

This section should also discuss any potential challenges and how you plan to address them, showcasing your preparedness and realistic approach to the research process.

Step 6: Articulate the Significance of Your Research

In this part of the proposal, you need to articulate why your proposed research is important.

Discuss the potential implications of your research topic and how it will contribute to existing knowledge or theory. 

Highlighting the significance can engage your reader and justify the need for your study, often influencing the decision of funding bodies or academic committees.

Step 7: Include a Realistic Timeline

Project management is key in research, and outlining a timeline demonstrates your organisational skills and realistic understanding of the research process.

Break down your research into phases, from initial data collection to analysis and reporting results. A Gantt chart may be useful here, as it is a good visual representation of your research timeline.

This schedule not only helps gauge the project’s feasibility but also shows that you can efficiently manage time, a critical aspect of conducting successful research.

Step 8: Compile a Comprehensive Bibliography

Finally, a detailed bibliography is essential. It should list every source that has informed your research proposal, demonstrating a thorough and rigorous approach to your preparatory work.

This section underlines your scholarly diligence and ensures that all intellectual debts are acknowledged, reinforcing the academic integrity of your proposal.

Look at research papers within your field, and see the citation style common with the field for an idea how to approach this.

There are formats such as APA, MLA, Chicago and more, which means you want to be sure to follow the conventions in your field of research. 

You can also use a wide range of software to help manage and write out your bibliography. Here’s a few free citation tools you can use. 

By following these steps, you craft a proposal that not only presents your research plan but also persuasively argues its worth.

Your proposal becomes not just a plan for a study, but a convincing argument for why it should be undertaken and how it will contribute to the field.

Common Mistakes When Writing A Research Proposal

To ensure your proposal stands out for the right reasons, be aware of common pitfalls and how to avoid them. Here are five typical mistakes and how to correct them:

Mistake 1: Vague Objectives

A common issue is unclear aims and objectives. Your proposal needs to specify exactly what you intend to investigate and what you hope to achieve. 

Vague objectives can make your proposal seem unfocused and unrealistic.

Be specific here: instead of saying you aim to “explore the effects of social media,” say you will “quantify the impact of targeted social media advertising on consumer purchasing decisions among 18-24 year-olds.”

Mistake 2: Inadequate Literature Review

Skipping the thorough review of existing literature is a serious oversight. Your research proposal can be easily rejected, without a proper literature review.

A good literature review not only shows you’re familiar with the field but also justifies the necessity of your research. It highlights the gap in existing knowledge that your project will address.

To fix this, dedicate time to summarising previous research and discuss how your work will build on or challenge the existing knowledge.

Mistake 3: Poorly Defined Methodology

Another frequent error is a methodology section that lacks clarity and detail. This part of your proposal outlines how you will answer your research questions.

A common mistake is not specifying data collection tools and procedures. Make sure you explain the methodology clearly:

• what methods will you use,
• why are they best suited to your research question, and
• how will you handle data analysis?

If you are planning to conduct a survey, describe the demographic, how samples will be selected, and the type of analysis you’ll use, like regression analysis.

Mistake 4: Ignoring Potential Pitfalls

Often, proposals fail to discuss potential limitations and risks associated with the research design.

Addressing these issues proactively shows that you are prepared and realistic about your research capabilities. Outline potential challenges and your strategies for mitigating them.

If there’s a possibility of low participant turnout, explain how you will recruit participants and ensure sufficient sample size.

Mistake 5: Overlooking the Significance and Impact

Many proposals do not adequately convey the significance of the study or its potential implications. Your proposal should make it clear why your research is important and how it will contribute to the field.

This means explicitly stating the potential implications of your findings. Say, if your research could influence policy, describe how it could lead to changes in legislation or practice within the relevant field.

By addressing these common mistakes, you ensure your research proposal is not only comprehensive but also compelling.

Research Proposal – Get It Right For A Smoother Dissertation

Writing a research proposal requires a clear and methodical approach, from crafting an eye-catching title to compiling a comprehensive bibliography.

By following the steps outlined in our guide, you ensure that each component of your proposal is thoughtfully considered and well-presented.

This not only boosts the persuasiveness of your proposal but also significantly enhances the likelihood of gaining approval or funding for your research project.

Remember, a well-structured proposal is your first step towards a successful research endeavour.

Dr Andrew Stapleton has a Masters and PhD in Chemistry from the UK and Australia. He has many years of research experience and has worked as a Postdoctoral Fellow and Associate at a number of Universities. Although having secured funding for his own research, he left academia to help others with his YouTube channel all about the inner workings of academia and how to make it work for you.

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Home » How To Write A Proposal – Step By Step Guide [With Template]

How To Write A Proposal – Step By Step Guide [With Template]

Table of Contents

How To Write A Proposal

Writing a Proposal involves several key steps to effectively communicate your ideas and intentions to a target audience. Here’s a detailed breakdown of each step:

Identify the Purpose and Audience

• Clearly define the purpose of your proposal: What problem are you addressing, what solution are you proposing, or what goal are you aiming to achieve?
• Identify your target audience: Who will be reading your proposal? Consider their background, interests, and any specific requirements they may have.

Conduct Research

• Gather relevant information: Conduct thorough research to support your proposal. This may involve studying existing literature, analyzing data, or conducting surveys/interviews to gather necessary facts and evidence.
• Understand the context: Familiarize yourself with the current situation or problem you’re addressing. Identify any relevant trends, challenges, or opportunities that may impact your proposal.

Develop an Outline

• Create a clear and logical structure: Divide your proposal into sections or headings that will guide your readers through the content.
• Introduction: Provide a concise overview of the problem, its significance, and the proposed solution.
• Background/Context: Offer relevant background information and context to help the readers understand the situation.
• Objectives/Goals: Clearly state the objectives or goals of your proposal.
• Methodology/Approach: Describe the approach or methodology you will use to address the problem.
• Timeline/Schedule: Present a detailed timeline or schedule outlining the key milestones or activities.
• Budget/Resources: Specify the financial and other resources required to implement your proposal.
• Evaluation/Success Metrics: Explain how you will measure the success or effectiveness of your proposal.
• Conclusion: Summarize the main points and restate the benefits of your proposal.

Write the Proposal

• Grab attention: Start with a compelling opening statement or a brief story that hooks the reader.
• Clearly state the problem: Clearly define the problem or issue you are addressing and explain its significance.
• Present your proposal: Introduce your proposed solution, project, or idea and explain why it is the best approach.
• State the objectives/goals: Clearly articulate the specific objectives or goals your proposal aims to achieve.
• Provide supporting information: Present evidence, data, or examples to support your claims and justify your proposal.
• Explain the methodology: Describe in detail the approach, methods, or strategies you will use to implement your proposal.
• Address potential concerns: Anticipate and address any potential objections or challenges the readers may have and provide counterarguments or mitigation strategies.
• Recap the main points: Summarize the key points you’ve discussed in the proposal.
• Reinforce the benefits: Emphasize the positive outcomes, benefits, or impact your proposal will have.
• Call to action: Clearly state what action you want the readers to take, such as approving the proposal, providing funding, or collaborating with you.

Review and Revise

• Proofread for clarity and coherence: Check for grammar, spelling, and punctuation errors.
• Ensure a logical flow: Read through your proposal to ensure the ideas are presented in a logical order and are easy to follow.
• Revise and refine: Fine-tune your proposal to make it concise, persuasive, and compelling.

Add Supplementary Materials

• Attach relevant documents: Include any supporting materials that strengthen your proposal, such as research findings, charts, graphs, or testimonials.
• Appendices: Add any additional information that might be useful but not essential to the main body of the proposal.

Formatting and Presentation

• Follow the guidelines: Adhere to any specific formatting guidelines provided by the organization or institution to which you are submitting the proposal.
• Use a professional tone and language: Ensure that your proposal is written in a clear, concise, and professional manner.
• Use headings and subheadings: Organize your proposal with clear headings and subheadings to improve readability.
• Pay attention to design: Use appropriate fonts, font sizes, and formatting styles to make your proposal visually appealing.
• Include a cover page: Create a cover page that includes the title of your proposal, your name or organization, the date, and any other required information.

Seek Feedback

• Share your proposal with trusted colleagues or mentors and ask for their feedback. Consider their suggestions for improvement and incorporate them into your proposal if necessary.

Finalize and Submit

• Make any final revisions based on the feedback received.
• Ensure that all required sections, attachments, and documentation are included.
• Double-check for any formatting, grammar, or spelling errors.
• Submit your proposal within the designated deadline and according to the submission guidelines provided.

Proposal Format

The format of a proposal can vary depending on the specific requirements of the organization or institution you are submitting it to. However, here is a general proposal format that you can follow:

1. Title Page:

• Include the title of your proposal, your name or organization’s name, the date, and any other relevant information specified by the guidelines.

2. Executive Summary:

•  Provide a concise overview of your proposal, highlighting the key points and objectives.
• Summarize the problem, proposed solution, and anticipated benefits.
• Keep it brief and engaging, as this section is often read first and should capture the reader’s attention.

3. Introduction:

• State the problem or issue you are addressing and its significance.
• Provide background information to help the reader understand the context and importance of the problem.
• Clearly state the purpose and objectives of your proposal.

4. Problem Statement:

• Describe the problem in detail, highlighting its impact and consequences.
• Use data, statistics, or examples to support your claims and demonstrate the need for a solution.

5. Proposed Solution or Project Description:

• Explain your proposed solution or project in a clear and detailed manner.
• Describe how your solution addresses the problem and why it is the most effective approach.
• Include information on the methods, strategies, or activities you will undertake to implement your solution.
• Highlight any unique features, innovations, or advantages of your proposal.

6. Methodology:

• Provide a step-by-step explanation of the methodology or approach you will use to implement your proposal.
• Include a timeline or schedule that outlines the key milestones, tasks, and deliverables.
• Clearly describe the resources, personnel, or expertise required for each phase of the project.

7. Evaluation and Success Metrics:

• Explain how you will measure the success or effectiveness of your proposal.
• Identify specific metrics, indicators, or evaluation methods that will be used.
• Describe how you will track progress, gather feedback, and make adjustments as needed.
• Present a detailed budget that outlines the financial resources required for your proposal.
• Include all relevant costs, such as personnel, materials, equipment, and any other expenses.
• Provide a justification for each item in the budget.

9. Conclusion:

•  Summarize the main points of your proposal.
•  Reiterate the benefits and positive outcomes of implementing your proposal.
• Emphasize the value and impact it will have on the organization or community.

10. Appendices:

• Include any additional supporting materials, such as research findings, charts, graphs, or testimonials.
•  Attach any relevant documents that provide further information but are not essential to the main body of the proposal.

Proposal Template

Here’s a basic proposal template that you can use as a starting point for creating your own proposal:

Dear [Recipient’s Name],

I am writing to submit a proposal for [briefly state the purpose of the proposal and its significance]. This proposal outlines a comprehensive solution to address [describe the problem or issue] and presents an actionable plan to achieve the desired objectives.

Thank you for considering this proposal. I believe that implementing this solution will significantly contribute to [organization’s or community’s goals]. I am available to discuss the proposal in more detail at your convenience. Please feel free to contact me at [your email address or phone number].

Yours sincerely,

Note: This template is a starting point and should be customized to meet the specific requirements and guidelines provided by the organization or institution to which you are submitting the proposal.

Proposal Sample

Here’s a sample proposal to give you an idea of how it could be structured and written:

Subject : Proposal for Implementation of Environmental Education Program

I am pleased to submit this proposal for your consideration, outlining a comprehensive plan for the implementation of an Environmental Education Program. This program aims to address the critical need for environmental awareness and education among the community, with the objective of fostering a sense of responsibility and sustainability.

Executive Summary: Our proposed Environmental Education Program is designed to provide engaging and interactive educational opportunities for individuals of all ages. By combining classroom learning, hands-on activities, and community engagement, we aim to create a long-lasting impact on environmental conservation practices and attitudes.

Introduction: The state of our environment is facing significant challenges, including climate change, habitat loss, and pollution. It is essential to equip individuals with the knowledge and skills to understand these issues and take action. This proposal seeks to bridge the gap in environmental education and inspire a sense of environmental stewardship among the community.

Problem Statement: The lack of environmental education programs has resulted in limited awareness and understanding of environmental issues. As a result, individuals are less likely to adopt sustainable practices or actively contribute to conservation efforts. Our program aims to address this gap and empower individuals to become environmentally conscious and responsible citizens.

Proposed Solution or Project Description: Our Environmental Education Program will comprise a range of activities, including workshops, field trips, and community initiatives. We will collaborate with local schools, community centers, and environmental organizations to ensure broad participation and maximum impact. By incorporating interactive learning experiences, such as nature walks, recycling drives, and eco-craft sessions, we aim to make environmental education engaging and enjoyable.

Methodology: Our program will be structured into modules that cover key environmental themes, such as biodiversity, climate change, waste management, and sustainable living. Each module will include a mix of classroom sessions, hands-on activities, and practical field experiences. We will also leverage technology, such as educational apps and online resources, to enhance learning outcomes.

Evaluation and Success Metrics: We will employ a combination of quantitative and qualitative measures to evaluate the effectiveness of the program. Pre- and post-assessments will gauge knowledge gain, while surveys and feedback forms will assess participant satisfaction and behavior change. We will also track the number of community engagement activities and the adoption of sustainable practices as indicators of success.

Budget: Please find attached a detailed budget breakdown for the implementation of the Environmental Education Program. The budget covers personnel costs, materials and supplies, transportation, and outreach expenses. We have ensured cost-effectiveness while maintaining the quality and impact of the program.

Conclusion: By implementing this Environmental Education Program, we have the opportunity to make a significant difference in our community’s environmental consciousness and practices. We are confident that this program will foster a generation of individuals who are passionate about protecting our environment and taking sustainable actions. We look forward to discussing the proposal further and working together to make a positive impact.

Thank you for your time and consideration. Should you have any questions or require additional information, please do not hesitate to contact me at [your email address or phone number].

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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How to write a good research proposal (in 9 steps)

A good research proposal is one of the keys to academic success. For bachelor’s and master’s students, the quality of a research proposal often determines whether the master’s program= can be completed or not. For PhD students, a research proposal is often the first step to securing a university position. This step-by-step manual guides you through the main stages of proposal writing.

Disclosure: This post may contain affiliate links, which means I may earn a small commission if you make a purchase using the links below at no additional cost to you . I only recommend products or services that I truly believe can benefit my audience. As always, my opinions are my own.

1. Find a topic for your research proposal

2. develop your research idea, 3. conduct a literature review for your research proposal, 4. define a research gap and research question, 5. establish a theoretical framework for your research proposal, 6. specify an empirical focus for your research proposal, 7. emphasise the scientific and societal relevance of your research proposal, 8. develop a methodology in your research proposal, 9. illustrate your research timeline in your research proposal.

Finding a topic for your research is a crucial first step. This decision should not be treated lightly.

Writing a master’s thesis takes a minimum of several weeks. In the case of PhD dissertations, it takes years. That is a long time! You don’t want to be stuck with a topic that you don’t care about.

How to find a research topic? Start broadly: Which courses did you enjoy? What issues discussed during seminars or lectures did you like? What inspired you during your education? And which readings did you appreciate?

Take a blank piece of paper. Write down everything that comes to your mind. It will help you to reflect on your interests.

Then, think more strategically. Maybe you have a rough idea of where you would like to work after graduation. Maybe a specific sector. Or even a particular company. If so, you could strategically alight your thesis topic with an issue that matters to your dream employer. Or even ask for a thesis internship.

Once you pinpoint your general topic of interest, you need to develop your idea.

Your idea should be simultaneously original, make a scientific contribution, prepare you for the (academic) job market, and be academically sound.

Freaking out yet?! Take a deep breath.

First, keep in mind that your idea should be very focused. Master and PhD students are often too ambitious. Your time is limited. So you need to be pragmatic. It is better to make a valuable contribution to a very specific question than to aim high and fail to meet your objectives.

Second, writing a research proposal is not a linear process. Start slowly by reading literature about your topic of interest. You have an interest. You read. You rethink your idea. You look for a theoretical framework. You go back to your idea and refine it. It is a process.

Remember that a good research proposal is not written in a day.

And third, don’t forget: a good proposal aims to establish a convincing framework that will guide your future research. Not to provide all the answers already. You need to show that you have a feasible idea.

If you are looking to elevate your writing and editing skills, I highly recommend enrolling in the course “ Good with Words: Writing and Editing Specialization “, which is a 4 course series offered by the University of Michigan. This comprehensive program is conveniently available as an online course on Coursera, allowing you to learn at your own pace. Plus, upon successful completion, you’ll have the opportunity to earn a valuable certificate to showcase your newfound expertise!

Academic publications (journal articles and books) are the foundation of any research. Thus, academic literature is a good place to start. Especially when you still feel kind of lost regarding a focused research topic.

Type keywords reflecting your interests, or your preliminary research idea, into an academic search engine. It can be your university’s library, Google Scholar , Web of Science , or Scopus . etcetera.

Look at what has been published in the last 5 years, not before. You don’t want to be outdated.

Download interesting-sounding articles and read them. Repeat but be cautious: You will never be able to read EVERYTHING. So set yourself a limit, in hours, days or number of articles (20 articles, for instance).

Now, write down your findings. What is known about your topic of interest? What do scholars focus on? Start early by writing down your findings and impressions.

Once you read academic publications on your topic of interest, ask yourself questions such as:

• Is there one specific aspect of your topic of interest that is neglected in the existing literature?
• What do scholars write about the existing gaps on the topic? What are their suggestions for future research?
• Is there anything that YOU believe warrants more attention?
• Do scholars maybe analyze a phenomenon only in a specific type of setting?

Asking yourself these questions helps you to formulate your research question. In your research question, be as specific as possible.

And keep in mind that you need to research something that already exists. You cannot research how something develops 20 years into the future.

A theoretical framework is different from a literature review. You need to establish a framework of theories as a lens to look at your research topic, and answer your research question.

A theory is a general principle to explain certain phenomena. No need to reinvent the wheel here.

It is not only accepted but often encouraged to make use of existing theories. Or maybe you can combine two different theories to establish your framework.

It also helps to go back to the literature. Which theories did the authors of your favourite publications use?

There are only very few master’s and PhD theses that are entirely theoretical. Most theses, similar to most academic journal publications, have an empirical section.

You need to think about your empirical focus. Where can you find answers to your research question in real life? This could be, for instance, an experiment, a case study, or repeated observations of certain interactions.

Maybe your empirical investigation will have geographic boundaries (like focusing on one city, or one country). Or maybe it focuses on one group of people (such as the elderly, CEOs, doctors, you name it).

It is also possible to start the whole research proposal idea with empirical observation. Maybe you’ve come across something in your environment that you would like to investigate further.

Pinpoint what fascinates you about your observation. Write down keywords reflecting your interest. And then conduct a literature review to understand how others have approached this topic academically.

Both master’s and PhD students are expected to make a scientific contribution. A concrete gap or shortcoming in the existing literature on your topic is the easiest way to justify the scientific relevance of your proposed research.

Societal relevance is increasingly important in academia, too.

Do the grandparent test: Explain what you want to do to your grandparents (or any other person for that matter). Explain why it matters. Do your grandparents understand what you say? If so, well done. If not, try again.

Always remember. There is no need for fancy jargon. The best proposals are the ones that use clear, straightforward language.

The methodology is a system of methods that you will use to implement your research. A methodology explains how you plan to answer your research question.

A methodology involves for example methods of data collection. For example, interviews and questionnaires to gather ‘raw’ data.

Methods of data analysis are used to make sense of this data. This can be done, for instance, by coding, discourse analysis, mapping or statistical analysis.

Don’t underestimate the value of a good timeline. Inevitably throughout your thesis process, you will feel lost at some point. A good timeline will bring you back on track.

Make sure to include a timeline in your research proposal. If possible, not only describe your timeline but add a visual illustration, for instance in the form of a Gantt chart.

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How to Write a Research Proposal

Last Updated: March 20, 2024 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 781,909 times.

The exact format and requirements for a research proposal can vary slightly depending on the type of research being proposed and the specific demands of the institution you plan to submit your proposal to, but there are a few basics that are almost always needed. Overall, a good research proposal takes time to write and must identify what the proposed research will address and why the proposed research is so important. Here is a brief explanation of the sections needed to complete a standard research proposal as well as the writing timeline you should strive to follow.

Research Proposal Help

Sections of a Proposal

• For example, try a short, informative title like, “Medieval Plagues and the Movement Towards Humanism,” or “The Negative Impact of Alcohol on Liver Function.”
• Avoid phrases like “An Investigation of…” or “A Review of the…”

• Each sponsoring agency may specify a format for the title page. If an agency does not, apply the APA style. [2] X Research source
• Include a "running head" in the upper left corner. The running head will appear on all pages of the document and should be a shortened version of the title.
• Include the page number in the upper right corner. The page number should appear on all pages of the proposal.
• Center the full title of your research proposal roughly 1/3 of the way down the page. Double space it, and immediately below the title, insert your name. Below your name, list the institution you are affiliated with and the names and affiliations of any co-investigators you’re working with. In some styles, you may include their contact information as well.

• Center the word "Abstract" at the top of the page.
• Begin the text of your abstract directly below the word "Abstract." Do not indent the paragraph.
• The text of you abstract will usually be between 150 and 250 words.

• For example, if your proposal is about heart diseases, you might use phrases like circulatory system, blood, heart attack, etc.
• Your keywords can be single words, or phrases of 2-4 words.

• Brief proposals that only span a few pages do not often need a table of contents. Leaving out a table of contents is common, but depends on the type of research you’re doing and the institution you’re submitting the proposal to.
• Especially long proposals may also need a list of illustrations, figures, or tables.
• List all major parts and divisions of the proposal.

• Restate and center the title of your paper before moving into your introduction. Include a quick note about the topic being discussed and a definition of the theory from which your proposed research will be based.
• Write "Statement of Problem" before moving into a paragraph detailing the problem. When writing this part of the introduction, seek to answer the question: why does this research need to be conducted and what new issues does this research raise?
• Type "Purpose of Study" before writing this section of the introduction. Identify the goal of the study in one precise terms.
• Type "Significance of Research." In the paragraph below, answer why the area of research is important and identify the type of research or analysis proposed.

• If desired, you can break this section into multiple subsections.
• Under a header reading "Research Question" or "Research Hypothesis," describe the relationship between variables in the research or predict the relationship between variables. This essentially identifies the research problem.
• Under a header reading "Definition of Terms," define the central ideas that will be utilized in the proposed research.
• Also provide evidence supporting your competence or expertise in the field.

• Don’t turn this section into a list or a bland summary. Sum up existing research in a story-like manner that draws readers in while exposing the hole that your research will attempt to fill.

• This section can also be titled "Methodology."
• Provide a complete explanation of your proposed research. Address the explanation to experts in the field rather than laymen.
• The set up and information in this section will depend on whether your research is qualitative and quantitative. You’ll likely have subsections like "Research Design," "Instrumentation," "Data Collection and Analysis Procedures." You may include information about what you will do to protect the rights of human subjects, if necessary, under a section called "Protection of Human Rights.” Other possible subsections might include “Rigor,” “Neutrality,” “Consistency,” and “Applicability.”
• You should also demonstrate your knowledge of alternative methods, while making the case that your approach is the most effective way to tackle your research question.
• Be realistic about what you hope to accomplish, clear about your focus, and explicit about everything the research relies on. The description should also include a detailed schedule of the proposed work and thorough about all groundwork and materials needed.
• Also include information about sample size and target populations, if applicable.

• Identify information like the institution's past competence or contributions within the field of research, the university's supportive services, or the institution's research facilities.

• Note that this section is not always included, especially for shorter proposals.
• State the expertise and responsibilities of each contributor.

• Each cost should include justifying information.

Writing Timeline

• At 26 weeks, review administrative requirements for the foundations and organizations you plan to submit your proposal to. Double-check due dates and submission requirements.
• At 23 to 25 weeks, create a one to two page preliminary statement defining your proposed research.
• If working with an adviser or colleagues, present this short version of your proposal at 23 weeks. Use any feedback you receive to further focus your research in week 22.
• Research the context, history, and background of your research problem at 21 weeks.
• At 19 weeks, write a two to three page document exploring questions and possible methodological approaches.
• Contact experts in the field at 17 weeks to learn about the feasibility and relevance of each potential methodological approach.
• Continue your research during week 16 and refine your research question by week 14.

• At 20 weeks, identify and contact any relevant sources of information, including experts, archives, and organizations.
• Begin researching your budget needs by 18 weeks and your protocol process by 14 weeks.
• Request any necessary transcripts by 13 weeks.

• Create a single 5-page document containing your research question, framework, and proposed research design by week 13.
• Gather any additional data needed to complete a draft during week 12.
• Reconnect with collaborators and organizations. Determine which will be most helpful.
• Add the remaining details needed to complete your draft. Use the above guidelines or guidelines provided by the provider of the grant provider. Complete this between weeks 10 and 12.
• Ask your colleagues or adviser for more feedback by the 9 week mark.
• Revise your draft at 8 weeks. Create a tentative budget and ask advisers for letters of recommendation.

• At 5 weeks, review specific requirements addressed by the application and revise your proposal to meet this requirements and incorporate adviser suggestions.
• Give yourself a break during week 4 to let things settle.
• Remind your adviser and other faculty about your letters of recommendation during week 3.
• At 2 weeks, assemble your materials, review your proposal, and finalize your proposal.
• Ask colleagues to help you copy-edit 10 days in advance.
• Print your final copy and collect your materials 3 to 4 days in advance.
• Submit your research proposal 2 to 3 days before the due date.

Community Q&A

• Include images, charts, and diagrams in your methodology section if allowed and if applicable. The resources can structure the information in an easy-to-digest format while also breaking up otherwise long, monotonous blocks of text. Thanks Helpful 5 Not Helpful 0
• Be objective. Throughout the entire research proposal, you must strive to maintain an objective tone. Identify the importance of your research using broad academic reasons instead of narrow personal reasons. Thanks Helpful 3 Not Helpful 1

You Might Also Like

• ↑ https://library.sacredheart.edu/c.php?g=29803&p=185911
• ↑ https://apastyle.apa.org/style-grammar-guidelines/paper-format/title-page
• ↑ https://libguides.usc.edu/writingguide/abstract
• ↑ https://libguides.lvc.edu/c.php?g=333843&p=2247147
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/
• ↑ https://library.sacredheart.edu/c.php?g=29803&p=185916
• ↑ https://libguides.usc.edu/writingguide/literaturereview
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3282423/
• ↑ https://academicanswers.waldenu.edu/faq/72739

About This Article

To write a research proposal, start by writing an introduction that includes a statement of the problem that your research is trying to solve. After you've established the problem, move into describing the purpose and significance of your research within the field. After this introduction, provide your research questions and hypotheses, if applicable. Finally, describe your proposed research and methodology followed by any institutional resources you will use, like archives or lab equipment. To learn how to construct a realistic writing timeline, keep reading. Did this summary help you? Yes No

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Research Design | Step-by-Step Guide with Examples

Published on 5 May 2022 by Shona McCombes . Revised on 20 March 2023.

A research design is a strategy for answering your research question  using empirical data. Creating a research design means making decisions about:

• Your overall aims and approach
• The type of research design you’ll use
• Your sampling methods or criteria for selecting subjects
• Your data collection methods
• The procedures you’ll follow to collect data
• Your data analysis methods

A well-planned research design helps ensure that your methods match your research aims and that you use the right kind of analysis for your data.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, frequently asked questions.

• Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities – start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

• How much time do you have to collect data and write up the research?
• Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
• Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
• Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

Prevent plagiarism, run a free check.

Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types. Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships, while descriptive and correlational designs allow you to measure variables and describe relationships between them.

With descriptive and correlational designs, you can get a clear picture of characteristics, trends, and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analysing the data.

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study – plants, animals, organisations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region, or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalise your results to the population as a whole.

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study, your aim is to deeply understand a specific context, not to generalise to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question.

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviours, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews.

Observation methods

Observations allow you to collect data unobtrusively, observing characteristics, behaviours, or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected – for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are reliable and valid.

Operationalisation

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalisation means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in – for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced , while validity means that you’re actually measuring the concept you’re interested in.

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method, you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

• How many participants do you need for an adequate sample size?
• What inclusion and exclusion criteria will you use to identify eligible participants?
• How will you contact your sample – by mail, online, by phone, or in person?

If you’re using a probability sampling method, it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method, how will you avoid bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organising and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymise and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well organised will save time when it comes to analysing them. It can also help other researchers validate and add to your findings.

On their own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyse the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarise your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarise your sample data in terms of:

• The distribution of the data (e.g., the frequency of each score on a test)
• The central tendency of the data (e.g., the mean to describe the average score)
• The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

• Make estimates about the population based on your sample data.
• Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

There are many other ways of analysing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

Operationalisation means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioural avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalise the variables that you want to measure.

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts, and meanings, use qualitative methods .
• If you want to analyse a large amount of readily available data, use secondary data. If you want data specific to your purposes with control over how they are generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

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McCombes, S. (2023, March 20). Research Design | Step-by-Step Guide with Examples. Scribbr. Retrieved 14 May 2024, from https://www.scribbr.co.uk/research-methods/research-design/

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Writing a Business Proposal: Step-by-Step Guide

Writing a business proposal is crucial in winning new clients and growing your business. It's a formal document outlining solutions to a client's needs and setting the stage for future collaboration. Writing a business proposal effectively can make all the difference in securing new opportunities and building long-term partnerships.

What is a Business Proposal?

Writing a business proposal is a crucial tool for showing off what you can do and how well you understand your client's needs. It's like a roadmap that lays out how you plan to work together and solve their problems, proving that you're serious about delivering value. Plus, it's a great way to demonstrate your expertise and professionalism in a clear and organized manner.

Key Elements of an Effective Business Proposal

How to write a business proposal needs to address the client's pain points and offer effective solutions that set you apart from the competition. It should also emphasize your unique selling points, such as relevant experience, success stories, and testimonials , to showcase your expertise and credibility. Additionally, a strong value proposition is essential to demonstrate the benefits of choosing your proposal over others in the market.

Crafting an Effective Business Proposal: Essential Steps

An effective business proposal involves thorough research, strategic structuring, clear writing, and effective presentation. You can increase your chances of success by following essential steps such as analyzing client needs, structuring your proposal effectively, and refining it through feedback.

Research and Preparation

Image taken from Strikingly

The first step when writing an effective business proposal is to analyze the client's needs. This involves understanding their pain points and what they hope to achieve by working with you. Thorough research and asking the right questions can give you valuable insights into their specific requirements.

Analyzing the Client's Needs

Understanding the client's needs is crucial in crafting a business proposal that resonates with them. Take the time to listen to their challenges and objectives and tailor your solutions accordingly. By addressing their pain points directly, you can demonstrate empathy and show that you are invested in meeting their needs.

Gathering Information and Data

In addition to understanding the client's needs, gathering relevant information and data is essential for writing an effective business proposal. This may include industry trends, market analysis, and case studies that support your proposed solutions. You can build credibility and instill confidence in your potential clients by backing up your ideas with solid evidence.

Understanding the Competition

In order to make your business proposal stand out, it's crucial to have a solid grasp of what your competition is up to. By doing thorough research on your competitors , you can pinpoint any gaps in the market or areas where your approach offers unique benefits. This allows you to showcase what makes you different from others in your industry, positioning yourself as a valuable partner for potential clients who are looking for something special.

Structuring Your Business Proposal

A business proposal tips, it's important to kick things off with an executive summary that catches the client's eye. This part of the proposal should give a quick rundown of what you're offering, emphasizing the main points and advantages that you'll delve into further. It's your chance to make a strong first impression and get the client excited about what you have to offer.

Executive Summary: Making a Strong First Impression

The executive summary is your chance to make a solid first impression and entice the client to keep reading. It should include a brief introduction to your company, an overview of the client's needs, and a summary of the proposed solutions you'll present in the rest of the proposal. You can capture the client's interest from the start by crafting a compelling executive summary.

Problem Statement: Addressing the Client's Pain Points

In this section, it's important to clearly explain the specific challenges or issues that your client is dealing with. By doing this, you can show your audience that you truly understand their needs and concerns, which helps to build trust and credibility. It's also helpful to use real data and examples to illustrate these pain points and emphasize why it's crucial for your client to address them. This will show that you've done your homework and are genuinely invested in helping them find the right solutions.

Proposed Solutions: Offering the Right Approach

After identifying the client's pain points, it's time to present your proposed solutions. This is where you can showcase how your products or services can effectively address their needs and provide value. Tailor your solutions to meet the client's requirements and demonstrate how they align with their goals.

Structuring your business proposal in a clear and compelling way is crucial for leaving a lasting impression on potential clients. It's important to start with a strong executive summary that grabs the client's attention and clearly outlines the proposed solutions. Additionally, addressing the client's pain points and offering the right approach will show that you understand their needs and are capable of providing valuable solutions.

Writing and Formatting

When writing a business proposal, it's crucial to use clear and concise language to communicate your ideas effectively. Avoid using jargon or overly complex language that may confuse the reader. Instead, focus on presenting your points in a straightforward manner that is easy to understand. This will help ensure your proposal is well-received and easily understandable to the client.

Using Clear and Concise Language

One effective way to achieve clarity in your business proposal is to use an active voice and eliminate unnecessary words or phrases. Be direct in your communication, delivering critical information without unnecessary fluff. Additionally, consider the client's perspective and tailor your language to resonate with their needs and preferences, making it easier for them to see the value of your proposal.

Incorporating Visual Aids and Examples

In addition to explicit language, incorporating visual aids such as charts, graphs, or images can enhance the overall appeal of your business proposal sample. Visual elements can help break up large blocks of text, making it easier for the client to digest information. Furthermore, including relevant examples or case studies can provide concrete evidence of how your proposed solutions have worked for others, adding credibility to your proposal.

Following a Professional Format

To maintain a professional appearance in your business proposal, follow a consistent format throughout the document. This includes using appropriate headings and subheadings, maintaining proper spacing and alignment, and adhering to any specific formatting guidelines provided by the client or industry standards. A well-structured proposal looks polished and demonstrates attention to detail and professionalism.

By following these tips on writing a business proposal effectively, using clear language, visual aids, examples, and professional formatting, you can create an impactful document that stands out from the competition while effectively communicating your value proposition.

Review and Refinement

The review and refinement stage is crucial for ensuring your document is polished and professional when writing a business proposal. Editing for clarity and coherence involves carefully reviewing your proposal to eliminate grammatical errors, awkward phrasing, or unclear statements. Seeking feedback from colleagues or mentors can provide valuable insights into areas for improvement, helping you refine your proposal to make it more compelling. Finally, finalizing the business proposal involves making necessary adjustments based on feedback received and ensuring all elements are in place before submission.

Editing for Clarity and Coherence

Editing for clarity and coherence is essential when writing a business proposal. This stage involves carefully reviewing your content to ensure that it is free from any grammatical errors, typos, or inconsistencies in language usage. It also entails refining your language to make it more concise and impactful, ensuring that your message is clear to the reader. Paying attention to details such as sentence structure, word choice, and overall flow can significantly enhance the quality of your proposal.

Seeking Feedback from Colleagues or Mentors

Seeking feedback from colleagues or mentors can provide valuable perspectives on your business proposal. By sharing your draft with others in your professional network, you can gain insights into how well your proposal communicates its key points and whether it effectively addresses the client's needs. Constructive criticism from trusted individuals can help you identify blind spots or areas of improvement you may have overlooked.

Finalizing the Business Proposal

Finalizing the business proposal involves incorporating feedback received during the review process and making necessary refinements to enhance its overall quality. This stage may also include conducting a final check for formatting consistency and ensuring that all sections are properly organized and presented professionally. Before submitting the proposal to the client, review every aspect of the document to ensure that it aligns with best practices for writing a compelling business proposal.

Presenting Your Business Proposal

When presenting your business proposal, it's crucial to tailor your approach to your specific client. Take the time to understand their unique needs and preferences, and customize your presentation accordingly by demonstrating that you've done your homework and are genuinely invested in their success.

Tailoring the Presentation to the Client

Tailoring your presentation involves more than just using the company logo on the cover page. It means speaking directly to their pain points, goals, and values throughout the proposal. Use language that resonates with their industry and business model, and offer solutions that align with their long-term vision. This personalized touch shows that you're committed to meeting their needs in a way that no generic proposal could.

Emphasizing Key Points and Value Proposition

During your presentation, highlight the most compelling aspects of your proposal. This includes emphasizing how your solutions directly address the client's challenges and deliver tangible benefits. Communicate the unique value proposition that sets you apart from competitors, showcasing why they should choose your company over others.

Handling Questions and Objections with Confidence

Be prepared for questions or objections during your presentation, and respond with confidence and poise. Anticipate potential concerns based on your prior research into the client's needs and industry landscape so you can address them proactively. Demonstrating a deep understanding of their situation and a readiness to tackle any issues head-on will inspire trust in your ability to deliver results.

By following these tips for presenting a business proposal effectively, you can increase your chances of securing new clients and partnerships while building a solid reputation in your industry.

Strikingly: A Powerful Tool to Enhance Your Business Proposals

Strikingly Landing Page

Crafting a winning business proposal requires a compelling combination of content and presentation. Strikingly , a website building platform, can be a surprising asset in this process by helping you create impactful elements that elevate your proposals. Here's how Strikingly can be your secret weapon:

1. Showcase Your Expertise with a Dedicated Project Website

• Go beyond static documents. Instead of a plain Word document, Strikingly allows you to build a microsite specifically for your proposal. This lets you include multimedia elements like images, videos, and infographics to showcase your capabilities and the project's potential in a visually engaging way.
• Targeted Content. Structure your microsite to mirror your proposal's flow. Clearly highlight your team's experience, past successes with similar projects, and any relevant certifications. This targeted approach provides a deeper dive into your qualifications, building trust with potential clients.

2. Include Interactive Elements to Boost Engagement

• Client-centric approach. Embed forms or surveys to gather specific client needs and preferences directly within the proposal. This demonstrates your responsiveness and commitment to tailoring your solution.
• Interactive prototypes. If your proposal involves a website or app, Strikingly's drag-and-drop interface allows you to create a basic prototype showcasing the core functionalities. This provides a tangible experience for the client, increasing their understanding and buy-in.

3. Project Timeline and Clear Communication

• Streamlined Communication. Embed a live chat feature on your microsite, allowing potential clients to ask questions and clarify doubts directly. This fosters open communication and builds trust throughout the proposal process.
• Interactive Timeline. Use Strikingly's project management tools to showcase a visual timeline for the project. This transparency assures clients of your organized approach and keeps them informed.

Strikingly offers a free plan , allowing you to experiment and create a microsite for your proposal without breaking the bank. It's a simple yet effective way to add visual flair, interactivity, and a unique touch to your business proposals, making them stand out from the crowd.

When writing a business proposal, it's essential to focus on the client's needs and pain points and offer clear and compelling solutions. To stand out, use a professional format, incorporate visual aids, and seek feedback for refinement. Remember to tailor your presentation to the client, emphasize key points, and confidently handle questions.

Tips for Writing a Business Proposal That Stands Out

To create a standout business proposal, thoroughly understand the client's needs and pain points. Use clear and concise language to communicate your proposed solutions effectively. Incorporate visual aids such as charts or graphs to enhance understanding, and seek feedback from colleagues or mentors for refinement.

Sample Business Proposals for Inspiration

Looking at sample business proposals can inspire you to structure your own document. By examining successful proposals in your industry or niche, you can gain insights into effective problem statements, proposed solutions, and executive summaries that make a strong first impression.

Key Factors for an Effective Business Proposal

An effective business proposal directly addresses the client's pain points, offers well-researched solutions that align with their needs, and is presented in a professional format with clear language. Remember to emphasize the value proposition of your proposal and be prepared to handle questions or objections confidently.

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New advances in technology are upending education, from the recent debut of new artificial intelligence (AI) chatbots like ChatGPT to the growing accessibility of virtual-reality tools that expand the boundaries of the classroom. For educators, at the heart of it all is the hope that every learner gets an equal chance to develop the skills they need to succeed. But that promise is not without its pitfalls.

“Technology is a game-changer for education – it offers the prospect of universal access to high-quality learning experiences, and it creates fundamentally new ways of teaching,” said Dan Schwartz, dean of Stanford Graduate School of Education (GSE), who is also a professor of educational technology at the GSE and faculty director of the Stanford Accelerator for Learning . “But there are a lot of ways we teach that aren’t great, and a big fear with AI in particular is that we just get more efficient at teaching badly. This is a moment to pay attention, to do things differently.”

For K-12 schools, this year also marks the end of the Elementary and Secondary School Emergency Relief (ESSER) funding program, which has provided pandemic recovery funds that many districts used to invest in educational software and systems. With these funds running out in September 2024, schools are trying to determine their best use of technology as they face the prospect of diminishing resources.

Here, Schwartz and other Stanford education scholars weigh in on some of the technology trends taking center stage in the classroom this year.

AI in the classroom

In 2023, the big story in technology and education was generative AI, following the introduction of ChatGPT and other chatbots that produce text seemingly written by a human in response to a question or prompt. Educators immediately worried that students would use the chatbot to cheat by trying to pass its writing off as their own. As schools move to adopt policies around students’ use of the tool, many are also beginning to explore potential opportunities – for example, to generate reading assignments or coach students during the writing process.

AI can also help automate tasks like grading and lesson planning, freeing teachers to do the human work that drew them into the profession in the first place, said Victor Lee, an associate professor at the GSE and faculty lead for the AI + Education initiative at the Stanford Accelerator for Learning. “I’m heartened to see some movement toward creating AI tools that make teachers’ lives better – not to replace them, but to give them the time to do the work that only teachers are able to do,” he said. “I hope to see more on that front.”

He also emphasized the need to teach students now to begin questioning and critiquing the development and use of AI. “AI is not going away,” said Lee, who is also director of CRAFT (Classroom-Ready Resources about AI for Teaching), which provides free resources to help teach AI literacy to high school students across subject areas. “We need to teach students how to understand and think critically about this technology.”

Immersive environments

The use of immersive technologies like augmented reality, virtual reality, and mixed reality is also expected to surge in the classroom, especially as new high-profile devices integrating these realities hit the marketplace in 2024.

The educational possibilities now go beyond putting on a headset and experiencing life in a distant location. With new technologies, students can create their own local interactive 360-degree scenarios, using just a cell phone or inexpensive camera and simple online tools.

“This is an area that’s really going to explode over the next couple of years,” said Kristen Pilner Blair, director of research for the Digital Learning initiative at the Stanford Accelerator for Learning, which runs a program exploring the use of virtual field trips to promote learning. “Students can learn about the effects of climate change, say, by virtually experiencing the impact on a particular environment. But they can also become creators, documenting and sharing immersive media that shows the effects where they live.”

Integrating AI into virtual simulations could also soon take the experience to another level, Schwartz said. “If your VR experience brings me to a redwood tree, you could have a window pop up that allows me to ask questions about the tree, and AI can deliver the answers.”

Gamification

Another trend expected to intensify this year is the gamification of learning activities, often featuring dynamic videos with interactive elements to engage and hold students’ attention.

“Gamification is a good motivator, because one key aspect is reward, which is very powerful,” said Schwartz. The downside? Rewards are specific to the activity at hand, which may not extend to learning more generally. “If I get rewarded for doing math in a space-age video game, it doesn’t mean I’m going to be motivated to do math anywhere else.”

Gamification sometimes tries to make “chocolate-covered broccoli,” Schwartz said, by adding art and rewards to make speeded response tasks involving single-answer, factual questions more fun. He hopes to see more creative play patterns that give students points for rethinking an approach or adapting their strategy, rather than only rewarding them for quickly producing a correct response.

Data-gathering and analysis

The growing use of technology in schools is producing massive amounts of data on students’ activities in the classroom and online. “We’re now able to capture moment-to-moment data, every keystroke a kid makes,” said Schwartz – data that can reveal areas of struggle and different learning opportunities, from solving a math problem to approaching a writing assignment.

But outside of research settings, he said, that type of granular data – now owned by tech companies – is more likely used to refine the design of the software than to provide teachers with actionable information.

The promise of personalized learning is being able to generate content aligned with students’ interests and skill levels, and making lessons more accessible for multilingual learners and students with disabilities. Realizing that promise requires that educators can make sense of the data that’s being collected, said Schwartz – and while advances in AI are making it easier to identify patterns and findings, the data also needs to be in a system and form educators can access and analyze for decision-making. Developing a usable infrastructure for that data, Schwartz said, is an important next step.

With the accumulation of student data comes privacy concerns: How is the data being collected? Are there regulations or guidelines around its use in decision-making? What steps are being taken to prevent unauthorized access? In 2023 K-12 schools experienced a rise in cyberattacks, underscoring the need to implement strong systems to safeguard student data.

Technology is “requiring people to check their assumptions about education,” said Schwartz, noting that AI in particular is very efficient at replicating biases and automating the way things have been done in the past, including poor models of instruction. “But it’s also opening up new possibilities for students producing material, and for being able to identify children who are not average so we can customize toward them. It’s an opportunity to think of entirely new ways of teaching – this is the path I hope to see.”

Justice Department takes 'major step' toward rescheduling marijuana

WASHINGTON — The Justice Department took a significant step toward rescheduling marijuana Thursday, formalizing its process to reclassify the drug as lower-risk and remove it from a category in which it has been treated as more dangerous than fentanyl and meth.

President Joe Biden announced the “major” move in a direct-to-camera video posted to his official account on X. “This is monumental,” Biden said in the message. “It’s an important move towards reversing long-standing inequities. … Far too many lives have been upended because of a failed approach to marijuana, and I’m committed to righting those wrongs. You have my word on it.”

The Biden administration has been signaling that it would move to reschedule the drug from Schedule I — a strict classification including drugs like heroin — to the less-stringent Schedule III, which would for the first time acknowledge the drug’s medical benefits at the federal level. The Drug Enforcement Administration submitted a notice of proposed rulemaking in the Federal Register on Thursday afternoon, triggering a 60-day comment period that will allow members of the public to submit remarks regarding the rescheduling proposal before it is finalized.

Biden first directed federal agencies to review how marijuana is scheduled in October 2022, weeks before that year’s midterm elections. The process was led by the DOJ and the Department of Health and Human Services.

“Look folks, no one should be in jail for merely using or possessing marijuana. Period,” Biden said in Thursday’s video, his third time speaking extensively on the topic since his directive two years ago.

The second time Biden addressed the issue was during this year’s State of the Union address, making history by referring to marijuana from the dais in the House chamber. “No one should be jailed for using or possessing marijuana,” he said at the time.

Vice President Kamala Harris also released a video Thursday, hailing the progress.

“Currently marijuana is classified on the same level as heroin and more dangerous than fentanyl. We are finally changing that,” Harris said. “We are on the road to getting it done.”

During the first 30 days of the comment period, interested parties could request a hearing regarding the rescheduling proposal. Under the statute, the DEA would be required to hold a hearing before an administrative law judge.

After the DEA reviews and considers the public comments, and at the conclusion of any requested hearing, the DEA will issue a final order to reschedule marijuana. (The DEA could decline to reschedule the drug but that’s unlikely given the administration’s strong support).

The entire process can take anywhere from a few months to up to a year.

Once completed, federal scientists will be able to research and study the potential medical benefits of the drug for the first time since the Controlled Substances Act was enacted in 1971. It could also open the door for pharmaceutical companies to get involved with the sale and distribution of medical marijuana in states where it is legal.

For the $34 billion cannabis industry, the move would also eliminate significant tax burdens for businesses in states where the drug is legal, notably removing it from the IRS code’s Section 280E, which prohibits legal cannabis companies from deducting what would otherwise be ordinary business expenses.

The Justice Department’s rescheduling decision could also help shrink the black market, which has thrived despite legalization in states like New York and California, and has undercut legal markets, which are fiercely regulated and highly taxed.

Dr. Kevin Sabet, president of the anti-marijuana legalization group Smart Approaches to Marijuana, blasted the decision. “It’s become undeniable that politics, not science, is driving this decision and has been since the very beginning. This decision won’t legalize marijuana, and it won’t release anyone from prison or jail,” Sabet said. “This is setting the stage to create the Big Tobacco of our time.”

During his time in office, Biden issued pardons for prior federal offenses of simple possession of marijuana and issued a proclamation granting additional pardons for simple possession, attempted simple possession and use of the drug.

The White House has also urged governors to do the same in their states and some have heeded the call, including in Oregon and Massachusetts.

Democrats in Congress are pursuing a partisan effort to remove cannabis entirely from the Controlled Substances Act, empowering states to create their own cannabis laws and prioritize restorative and economic justice for those affected by the “war on drugs.”

“Congress must do everything we can to end the federal prohibition on cannabis and address long-standing harms caused by the War on Drugs,” Senate Majority Leader Chuck Schumer, D-N.Y., said earlier this month.

Julie Tsirkin is a correspondent covering Capitol Hill.

Monica Alba is a White House correspondent for NBC News.

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10 Research Proposal Writing Steps

At the onset of any thesis, you must be very clear with the Research Proposal writing steps. These steps must be synchronised in a very systematic manner. Always keep in mind that Research Proposal writing steps must be comprehensively organised to make the Supervisor understand the what , why , and how of your future thesis. It is therefore important that before the phase of the Research Proposal writing steps, you must have a clear draft of what exactly you are going to write in the Research Proposal. The draft must have well elaborated –

As the draft for the Research proposal is finalised with a properly structured Introduction, Literature Review, Research Methodology, Possible Outcomes, and Reference list, it is time for following the Research Proposal writing steps. 10 steps that must be well arranged in the Research Proposal are noted below:

Step 1: Cover Page

At the beginning of the writing process of the research proposal, you need to have 3 pages for the Cover page, Title page, and Abstract. The step to prepare the cover page must be followed by -

=> Revise and Proofread

However, this can be considered even after the completion of the rest of the steps. This is a personal choice. 

Step 2: Introduction

The writing of the Introduction is very important for a Research Proposal. In this step, you need to make clear statements about the purpose or the relevance of the research. You must make an appropriate declaration of the Research Question, along with its Aim and Objectives.

Research Purpose/Relevance

Research Question

Research Aim and Objectives

The Research Question, Aim and Objectives, are the three things that remain the same in the future thesis. Thus, you need to be very assured of these declarations.    

Step 3: Literature Review

Research Proposal writing steps must consider Literature Review as the spine of the research process. It is the Literature review that makes the researcher attains exclusive knowledge about the research question and related queries. The notable subheadings to be included in this step are:

Empirical Analyses

Theoretical Analyses

Research Gaps

This step of writing the Literature review must make some declarations on empirical derivations and theoretical analyses initiated by former researchers in the respective field of research. In this step, it becomes very necessary to offer a Theoretical Framework as the map for understanding the research field. Critical evaluation of all the relevant former content is mandatory at this step. As the evaluation process gets accomplished, there is a need for making clear declarations about the attained Research Gaps. These researcher gaps will lead the Research Proposal writing steps to the next level- Research Methodology.

Step 4: Research Methodology

The decision regarding the Research Methodology depends on the identification of the right research philosophy. The research philosophy can be of either Pragmatism, Positivism, Realism, or Interpretivism. The appropriate selection of research philosophy will decide for research approach and design, and eventually the need for data collection sources. The necessary subheadings for this heading are:

Research Philosophy

Research Approach

Research Design

Data Collection

Kindly note that the inclusion of Research Design must remain about the Theoretical Framework as declared under the heading of the Literature Review.

Step 5: Knowledgeable Contributions

This is a step that remains focussed on the inclusion of -

Critical Evaluations of Possibilities

Research Contributions

=>  Revise and Proofread

As the researcher follows the Research Proposal writing steps, this step might appear difficult to present as it becomes somewhat early to declare the contributions of the research at this initial phase of the proposal. However, the researcher must offer some idea about the kind of possibilities that can be achieved through this research.

Step 6: Ethical Approval

The step for Ethical Approval must be well supported by the declarations of-

Consent Letter

Code of Ethics

The consent latter is mandatory for primary data collection, and the maintenance of the code of ethics must be adhered to as per the University norms. Remember, that you need to read all the ethical norms as stated on the official site of the University and structure the research process accordingly. 

Step 7: Research Timeline

Research Proposal writing steps must make a clear declaration about the total timeline need for the completion of a thesis. It is therefore very important to include-

Schedules Date Sheet

Chapters with Months

There can be possible variations in meeting the declared timelines, yet the basic framework needs to be followed appropriately.

Step 8: Research Expenditure

Many research works need travelling and other expenditure. Even many get funded. The researcher needs to make clear elaboration about the expenditure or funding of the research work. This elaboration must comprise- 

Research Cost

Justification on Cost

Source of Expenditure

It is necessary that you offer documents in support of your justification and the same can be added in the Appendices.

Step 9: Reference List

The researcher must follow this step as the crucial step among all the other steps of Research Proposal writing steps. A detailed and well-formatted list of the sources used in the research must be declared at this step.

University Recommended

Alphabetical Arrangement

Thus, this officially remains the last step on the entire list of Research Proposal writing steps.

Step 10: Appendices (if any)

The need for Appendices can be a step in the list of Research Proposal writing steps. However, it stands as optional, yet is recommended as it includes some major information related to the research. These major information can be-

Additional Data

Questionnaire

Interview Questions

This step can consider including official documents or tables & charts, which have great relevance to the Introduction and the Literature Review sections.

On a conclusive note, revise and proofread the entire Research Proposal at every step. Always keep in mind that the aforementioned Research Proposal writing steps are very important in meeting the core need for systematic explanation on what , why , and how of your future thesis.