business plan recommendation sample

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Published: February 06, 2024

I believe that reading sample business plans is essential when writing your own.

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

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First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Image Source

Tips for Writing Your Executive Summary

• Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
• Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
• Be sure to highlight your value proposition, market opportunity, and growth potential.
• Keep it concise and support ideas with data.
• Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

• The size of the market
• Current or potential market share
• Trends in the industry and consumer behavior
• Where the gap is
• What caused the gap
• How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Tips for Writing Your Market Opportunity Section

• Focus on demand and potential for growth.
• Use market research, surveys, and industry trend data to support your market forecast and projections.
• Add a review of regulation shifts, tech advances, and consumer behavior changes.
• Refer to reliable sources.
• Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

• Industry trends that other brands may not be utilizing
• Strengths in your competition that may be obstacles to handle
• Weaknesses in your competition that may help you develop selling points
• The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

• Complete in-depth research, then emphasize your most important findings.
• Compare your unique selling proposition (USP) to your direct and indirect competitors.
• Show a clear and realistic plan for product and brand differentiation.
• Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
• Outline growth opportunities from a competitive perspective.
• Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

• What demographics will most likely need/buy your product or service?
• What are the psychographics of this audience? (Desires, triggering events, etc.)
• Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Tips for Writing Your Target Audience Section

• Include details on the size and growth potential of your target audience.
• Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
• Describe your targeted customer acquisition strategy in detail.
• Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
• Add case studies, testimonials, and other data to support your target audience ideas.
• Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

• Your brand positioning vision and how you'll cultivate it
• The goal targets you aim to achieve
• The metrics you'll use to measure success
• The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Tips for Writing Your Marketing Strategy

• Include a section about how you believe your brand vision will appeal to customers.
• Add the budget and resources you'll need to put your plan in place.
• Outline strategies for specific marketing segments.
• Connect strategies to earlier sections like target audience and competitive analysis.
• Review how your marketing strategy will scale with the growth of your business.
• Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Tips for Writing Your Key Features and Benefits

• Emphasize why and how your product or service offers value to customers.
• Use metrics and testimonials to support the ideas in this section.
• Talk about how your products and services have the potential to scale.
• Think about including a product roadmap.
• Focus on customer needs, and how the features and benefits you are sharing meet those needs.
• Offer proof of concept for your ideas, like case studies or pilot program feedback.
• Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

• The specific pricing breakdowns per product or service
• Why your pricing is higher or lower than your competition's
• (If higher) Why customers would be willing to pay more
• (If lower) How you're able to offer your products or services at a lower cost
• When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Tips for Writing Your Pricing and Revenue Section

• Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
• If you are asking a premium price, share unique features or innovations that justify that price point.
• Show how you plan to communicate pricing to customers.
• Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
• Share plans to develop new revenue streams in the future.
• Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
• Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

• Profit/Loss Statement - This answers the question of whether your business is currently profitable.
• Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
• Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Tips for Writing Your Financials Section

• Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
• Include any data that supports your projections to assure investors of the credibility of your proposal.
• Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
• Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
• Triple-check all financial information in your plan for accuracy.
• Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

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Sample Business Plan

Learn the Essential Elements of a Full Business Plan

• Famous Inventions
• Famous Inventors
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• Computers & The Internet
• American History
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The following business plan for the fictional firm of "Acme Management Technology" (AMT) is an example of what a completed business plan might look like. This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.

Sample Business Plan for Acme Management Technology

1.0 executive summary.

By focusing on its strengths, its key customers , and the company's underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital .

This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market. It also provides a step-by-step plan for improving our sales, gross margin, and profitability.

This plan includes this summary, and chapters on the company, products & services, market focus, action plans & forecasts, management team, and financial plan.

1.1 Objectives

• Sales increased to more than $10 million by the third year.
• Bring gross margin back up to above 25% and maintain that level.
• Sell $2 million of service, support, and training by 2022.
• Improve inventory turnover to six turns next year, seven in 2021, and eight in 2022.

1.2 Mission

AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support and they need to use these quality vendors as they use their other professional service suppliers—as trusted allies.

AMT is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.

Many of our information applications are mission-critical, so we assure our clients that we'll be there when they need us.

1.3 Keys to Success

• Differentiate from box-pushing, price-oriented businesses by offering and delivering service and support—and charging for it accordingly.
• Increase gross margin to more than 25%.
• Increase our non-hardware sales to 20% of the total sales by the third year.

2.0 Company Summary

AMT is a 10-year-old computer reseller with sales of $7 million per year, declining margins, and market pressure. It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.

2.1 Company Ownership

AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones. There are six part owners, including four investors and two past employees. The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant. Neither owns more than 15%, but both are active participants in management decisions.

2.2 Company History

AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide. Although the chart titled "Past Financial Performance" shows that we've had healthy growth in sales, it also indicates declining gross margin and declining profits .

The more detailed numbers in Table 2.2 include other indicators of some concern: As can be seen in the chart, the gross margin percentage has been declining steadily, and nventory turnover is getting steadily worse as well.

All of these concerns are part of the general trend affecting computer resellers. The margin squeeze is happening throughout the computer industry, worldwide.

Balance Sheet: 2018

Short-Term Assets

• Cash—$55,432
• Accounts receivable—$395,107
• Inventory—$651,012
• Other Short-term Assets—$25,000
• Total Short-term Assets—$1,126,551

Long-Term Assets

• Capital Assets—$350,000
• Accumulated Depreciation—$50,000
• Total Long-term Assets—$300,000
• Total Assets—$1,426,551

Debt and Equity

• Accounts Payable—$223,897
• Short-term Notes—$90,000
• Other ST Liabilities—$15,000
• Subtotal Short-term Liabilities—$328,897
• Long-term Liabilities—$284,862
• Total Liabilities—$613,759
• Paid in Capital—$500,000
• Retained Earnings—$238,140
• Earnings (over three years)—$437,411, $366,761, $74,652
• Total Equity—$812,792
• Total Debt and Equity—$1,426,551

Other Inputs: 2017

• Payment days—30
• Sales on credit—$3,445,688
• Receivables turnover—8.72%

2.4 Company Locations and Facilities

We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. Along with sales, it includes a training area, service department, offices, and showroom area.

3.0 Products and Services

AMT sells personal computer technology for small business including personal computer hardware, peripherals, networks, software, support, service, and training.

Ultimately, we are selling information technology . We sell reliability and confidence. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.

AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability. Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us.

3.1 Product and Service Description

In personal computers , we support three main lines:

• The Super Home is our smallest and least expensive, initially positioned by its manufacturer as a home computer. We use it mainly as an inexpensive workstation for small business installations. Its specifications include: (add relevant information)
• The Power User is our main up-scale line and our most important system for high-end home and small business main workstations, because of (add relevant information) Its key strengths are: (add relevant information) Its specifications include: (add relevant information)
• The Business Special is an intermediate system, used to fill the gap in positioning. Its specifications include: (add information)

In peripherals , accessories and other hardware, we carry a complete line of necessary items from cables to forms to mousepads to... (add relevant information)

In service and support , we offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees. We haven't had much success in selling service contracts. Our networking capabilities include... (add relevant information)

In software , we sell a complete line of... (add relevant information)

In training , we offer... (add relevant information)

3.2 Competitive Comparison

The only way we can hope to differentiate effectively is to brand the vision of the company as a trusted information technology ally to our clients. We will not be able to compete in any effective way with the chains using boxes or products as appliances. We need to offer a real alliance that feels personal.

The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at critical times.

These are complex products that require serious knowledge and experience to use, which we have, while our competitors sell only the products themselves.

Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept. We must also sell the service and charge for it separately.

3.3 Sales Literature

Copies of our brochure and advertisements are attached as appendices. Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.

3.4 Sourcing

Our costs are part of the margin squeeze. As price competition increases, the squeeze between the manufacturer's price into channels and the end-users ultimate buying price continues.

Our margins are declining steadily for our hardware lines. We generally buy at... (add relevant information) Our margins are thus being squeezed from 25% from five years ago to closer to 13 to 15% at present. A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily. We are also starting to see that same trend with software...(add relevant information)

To hold costs down as much as possible, we concentrate our purchasing with Hauser, which offers 30-day net terms and overnight shipping from the warehouse in Dayton. We need to continue to make sure our volume gives us negotiating strength.

In accessories and add-ons, we can still get decent margins of 25 to 40%.

For software, margins are: (add relevant information)

3.5 Technology

For years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines. We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products.

3.6 Future Products and Services

We must remain on top of emerging technologies because this is our bread and butter. For networking, we need to provide better knowledge of cross-platform technologies. We are also under pressure to improve our understanding of the direct-connect Internet and related communications. Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system.

4.0 Market Analysis Summary

AMT focuses on local markets, small business, and home office, with a special focus on the high-end home office and the five-to-20 unit small business office.

4.1 Market Segmentation

The segmentation allows some room for estimates and nonspecific definitions. We focus on a small-medium level of small business, and it's hard to locate data to make an exact classification. Our target companies are large enough to require the kind of high-quality information technology management we offer but too small to have a separate computer management staff (such as an MIS department). We say that our target market has 10 to 50 employees, and requires five to 20 connect workstations in a local area network, however, the definition is flexible.

Defining the high-end home office is even more difficult. We generally know the characteristics of our target market, but we can't find easy classifications that fit into available demographics. The high-end home office business is a business, not a hobby. It generates enough money to merit the owner's paying real attention to the quality of information technology management, meaning that both budget and productivity concerns warrant working with our level of quality service and support. We can assume that we aren't talking about home offices used only part-time by people who work elsewhere during the day and that our target market home office needs powerful technology and sufficient links between computing, telecommunications, and video assets.

4.2 Industry Analysis

We are part of the computer reselling business, which includes several kinds of businesses:

• Computer dealers : storefront computer resellers, usually less than 5,000 square feet, often focused on a few main brands of hardware, usually offering only a minimum of software and variable amounts of service and support. Many are old-fashioned (1980s-style) computer stores that offer relatively few reasons for buyers to shop with them. Their service and support are not usually very good, and their prices are normally higher than those at larger stores.
• Chain stores and computer superstores : these include major chains such as CompUSA, Best Buy, Future Shop, etc. They almost always have a footprint of over 10,000 square feet of space, usually offer decent walk-in service, and are often warehouse-like locations where people go to find products in boxes with very aggressive pricing, but little support.
• Mail order/Online retailers : the market is served increasingly by mail order and online retailers that offer aggressive pricing of a boxed product. For the purely price-driven buyer, who buys boxes and expects no service, these are very good options.
• Others : there are many other channels through which people buy their computers, however, most are variations of the three main types above.

4.2.1 Industry Participants

• The national chains are a growing presence: CompUSA, Best Buy, and others. They benefit from national advertising, economies of scale, volume buying, and a general trend toward name-brand loyalty for buying in the channels as well as for products.
• Local computer stores are threatened. These tend to be small businesses, owned by people who started them because they liked computers. They are under-capitalized and under-managed. Margins are squeezed as they compete against chains, in a competition based on price more than on service and support.

4.2.2 Distribution Patterns

Small business buyers are accustomed to buying from vendors who visit their offices. They expect the copy machine vendors, office products vendors, and office furniture vendors, as well as the local graphic artists, freelance writers, or whomever, to visit their office to make their sales.

There is usually a lot of leakage in ad-hoc purchasing through local chain stores and mail order. Often the administrators try to discourage this but are only partially successful.

Unfortunately, our home office target buyers don't expect to buy from us. Many of them turn immediately to the superstores (office equipment, office supplies, and electronics) and mail order to look for the best price, without realizing that there is a better option for them at only a little bit more.

4.2.3 Competition and Buying Patterns

The small business buyers understand the concept of service and support and are much more likely to pay for it when the offering is clearly stated.

There is no doubt that we face stiffer competition from box pushers than from other service providers. We need to effectively compete against the idea that businesses should buy computers as plug-in appliances that don't need ongoing service, support, and training.

Our focus group sessions indicated that our target home office buyers think about the price but would buy based on quality service if the offering were properly presented. They think about the price because that's all they ever see. We have very good indications that many would rather pay 10 to 20% more for a relationship with a long-term vendor providing back-up and quality service and support, however, they end up in the box-pusher channels because they aren't aware of the alternatives.

Availability is also very important. The home office buyers tend to want immediate, local solutions to problems.

4.2.4 Main Competitors

Chain stores:

• We have Store 1 and Store 2 already within the valley, and Store 3 is expected by the end of next year. If our strategy works, we will have differentiated ourselves sufficiently to avoid competition against these stores.
• Strengths: national image, high volume, aggressive pricing, economies of scale.
• Weaknesses: lack of product, service and support knowledge, lack of personal attention.

Other local computer stores:

• Store 4 and Store 5 are both in the downtown area. They are both competing against the chains in an attempt to match prices. When asked, the owners will complain that margins are squeezed by the chains and customers buy based on price only. They say they tried offering services and that buyers didn't care, instead preferring lower prices. We think the problem is that they didn't really offer good service, and also that they didn't differentiate from the chains.

4.3 Market Analysis

The home offices in Tintown are an important growing market segment. Nationally, there are approximately 30 million home offices, and the number is growing at 10% per year. Our estimate in this plan for the home offices in our market service area is based on an analysis published four months ago in the local newspaper.

There are several types of home offices. For the focus of our plan, the most important are those that are real businesses offices from which people earn their primary income. These are likely to be people in professional services such as graphic artists, writers, and consultants, some accountants—and the occasional lawyer, doctor, or dentist. We will not be focusing on the market segment that includes part-time home offices with people who are employed during the day but work at home at night, people who work at home to provide themselves with a part-time income, or people who maintain home offices relating to their hobbies.

Small business within our market includes virtually any business with a retail, office, professional, or industrial location outside of the home, and fewer than 30 employees. We estimate there are 45,000 such businesses in our market area.

The 30-employee cutoff is arbitrary. We find that the larger companies turn to other vendors, but we can sell to departments of larger companies, and we shouldn't give up such leads when we get them.

Market Analysis . . . (numbers and percentages)

5.0 Strategy and Implementation Summary

• Emphasize service and support.

We must differentiate ourselves from the box pushers. We need to establish our business offering as a clear and viable alternative to the price-only kind of buying for our target market.

• Build a relationship-oriented business.

Build long-term relationships with clients, not single-transaction deals with customers. Become their computer department, not just a vendor. Make them understand the value of the relationship.

• Focus on target markets.

We need to focus our offerings on small business as the key market segment we should own. This means the five to 20 unit system, connected by a local area network, in a company with five to 50 employees. Our values—training, installation, service, support, knowledge—are more clearly differentiated in this segment.

As a corollary, the high end of the home office market is also appropriate. We do not want to compete for buyers who go to chain stores or buy from mail-order outlets, but we definitely want to be able to sell individual systems to the smart home office buyers who want a reliable, full-service vendor.

• Differentiate and fulfill the promise.

We can't just market and sell service and support; we must deliver as well. We need to make sure we have the knowledge-intensive business and service-intensive business we claim to have.

5.1 Marketing Strategy

The marketing strategy is the core of the main strategy:

• Emphasize service and support
• Build a relationship business
• Focus on small business and high-end home office as key target markets

5.1.2 Pricing Strategy

We must charge appropriately for the high-end, high-quality service and support we offer. Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge.

We cannot build the service and support revenue into the price of products. The market can't bear the higher prices, and the buyer feels ill-used when they see the same product priced lower at the chains. Despite the logic behind it, the market doesn't support this concept.

Therefore, we must make sure that we deliver and charge for service and support. Training, service, installation, networking support—all of this must be readily available and priced to sell and deliver revenue.

5.1.3 Promotion Strategy

We depend on newspaper advertising as our main outlet to reach new buyers. As we change strategies, however, we need to change the way we promote ourselves:

• Advertising

We'll be developing our core positioning message: "24 Hour On-Site Service—365 Days a Year With No Extra Charges" to differentiate our service from the competition. We will be using local newspaper advertising, radio, and cable TV to launch the initial campaign.

• Sales Brochure

Our collaterals have to sell the store and visiting the store, not the specific book or discount pricing.

• Direct Mail 

We must radically improve our direct mail efforts, reaching our established customers with training, support services, upgrades, and seminars.

• Local Media

It's time to work more closely with the local media . We could offer the local radio station a regular talk show on technology for small business, as one example. We could also reach out to local news outlets to let them know we have experts who are able to address issues relating to technology for small business/home offices should the need arise.

5.2 Sales Strategy

• We need to sell the company, not the product. We sell AMT, not Apple, IBM, Hewlett-Packard, or Compaq, or any of our software brand names.
• We have to sell our service and support. The hardware is like the razor, and the support, service, software services, training, and seminars are the razor blades. We need to serve our customers with what they need.

The Yearly Total Sales chart summarizes our ambitious sales forecast. We expect sales to increase from $5.3 million last year to more than $7 million next year and to more than $10 million in the last year of this plan.

5.2.1 Sales Forecast

The important elements of the sales forecast are shown in the Total Sales by Month in Year 1 table. The non-hardware sales increase to about $2 million total in the third year.

Sales Forecast … (numbers and percentages)

5.2.2 Startup Summary

• 93% of startup costs will go to assets.
• The building will be purchased with a down payment of $8,000 on a 20-year mortgage. The espresso machine will cost $4,500 (straight-line depreciation, three years).
• Startup costs will be financed through a combination of owner investment, short-term loans, and long-term borrowing. The startup chart shows the distribution of financing.

Other miscellaneous expenses include:

• Marketing/advertising consultancy fees of $1,000 for our company logo and assistance in designing our grand-opening ads and brochures.
• Legal fees for corporate organization filings: $300.
• Retail merchandising/designing consultancy fees of $3,500 for store layout and fixture purchasing.
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How To Write A Business Reference Letter (With Examples)

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Business reference letters are exactly what they sound like: a letter recommending a business. Being asked to write a business reference letter is pretty uncommon, meaning that if you haven’t heard of it, you’re not alone. Letters of this type are generally used by people just starting a business as a way to get off the ground.

The stand rules of business writing still apply, meaning that you should treat it like any other professional writing. If you’ve been asked to write a business reference letter, or are considering asking someone to do so, this article will explain what a business reference letter is and what goes into writing one.

Key Takeaways:

A business reference letter is also referred to as a letter of recommendation written on behalf of a professional or a business to let other people know that you believe in the quality of their work.

When writing a reference letter, you can only write a good business reference for an individual or company with whom you had a positive professional relationship.

It’s important to remain as professional as possible when writing these letters, and not to lie just because they are your friend.

Include any specific instances of the person’s skills when writing the letter.

What is a business reference letter?

How to write a business reference letter, tips for writing an excellent reference letter, business reference letter example, who to ask for a business reference letter, how to ask for a business reference, business reference letter faq.

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A business reference letter, or business recommendation letter, is just like a reference letter for an employee: it recommends the subject to someone else. In the case of a business reference letter, you’re explaining how the business is professional, has employees with a strong work ethic, and completed the contract to specifications.

These letters can have a couple of different purposes, including:

Encouraging job candidates to apply for or accept a job. If there is a lot of positive buzz about a business, then they’re more likely to attract top-tier candidates. Having good reference letters on their website or a job board can make people more inclined to work there.

Highlight the quality of the goods or services provided. This is a way to appeal to customers, potential employees, and investors. If the business is exceptionally good at what it does, it implies you’ll get a good return on investment.

Attract new customers. Knowing that a business offers high-quality goods and services makes it much more attractive to potential customers. If there are trustworthy references that they can refer to, then they’ll be more inclined to give the business a try.

Advance the career of the owner. If the owner of the business gets enough recommendations it can help advance their career. Not only can they expand their business, but they might be able to move into a different part of it — or a higher level of business.

As with all business writing, there’s an expected format for a business reference letter. If you’ve written either a personal or professional reference for someone, then it’s quite similar. A business reference focuses more on the services or goods a business offers than on personal traits — though positive personal traits aren’t off the table.

A business reference letters should include the following sections:

Your contact information As with all business letters, you want to make sure that you include your name and contact info. Including an address can sometimes be seen as bit old fashioned, but you absolutely want to have your phone number and/or email address, or a social media handle if that’s how you prefer to be contacted.

In emails, contact information is sometimes put at the bottom of the letter, after your name.

Date. Putting the date down is a must. It’s important to record when letters like this were written or submitted.

Recipient’s contact information. If this is an actual letter — even a printed one — then you need to include their contact info. In most cases, letters like this are sent via email, in which case you can omit it. Especially if you know they’re planning to post it on their website or social media page — then they’d just end up removing the address anyway.

Salutation. You always need to include a salutation. Usually Dear is a safe bet, but if this is someone you know well, you can use a less formal greeting, such as hello.

Body of the letter. This is where the majority of the information goes. In a business reference, there are certain things you want to include. Such as:

How you know the person. This should be a professional relationship, as this is a business letter. If you know them outside of their business, don’t focus on that aspect.

What work they did for you. This is important in terms of your recommendation. You want people to know what they did and why they did it well.

Your feelings about the work they did. Don’t write a letter of recommendation for someone if you aren’t happy with the work they did for you. It should be a glowing review — and an honest one.

Would you hire them again. If you’re writing a business reference, the answer had better be yes. It’s important to be as honest as possible in these letters, so you want to actually be willing to recommend their services to others.

Offer to speak with them if they have questions In this case, that’ll be whoever your’e recommending the business to. So be sure to be ready to answer questions or discuss the service you received in more detail. It’s not a bad idea to include your preferred contact info here as well.

Closing If this is a physical letter, be sure to sign it. If it isn’t, then add a closing and type your name. For the closing salutation, it’s best to be fairly formal, using something like Sincerely, or best regards.

While the basics of writing a business reference letter have been covered, there are still some things to keep in mind to make sure your reference letter catches people’s attention. It’s important to be sure that you’re on board with the idea of writing the reference — if you don’t put time and effort into it, it’ll show.

Do people really conduct reference checks ? It’s true, they don’t do it as much as they should. Reference checks are important for any business, but they’re often skipped steps. That said, you still need to be prepared to respond to people if they do call or email.

Keep it positive. Only point out the good things. If Dave showed up late all the time, it’s better not to mention that and to focus on something he did well. You should also always tell the truth. If you feel you can’t give a good review of someone’s work, their professionalism, and the end results — then you should let them know that you don’t want to write the letter.

Ask the person first. It’s a good idea to have a brief conversation with the person asking for the reference before you write it, just to get on the same page.

If it’s going to a specific person, you want to know who, what the scope of the job is, and what they feel would be a good thing to mention to make them stand apart from the competition. If it’s a more generic letter, ask them what they want to highlight. You’re not asking them to write it for you, but a little guidance never hurt.

Be as professional as possible. This might not be something you do regularly, but a little effort will go a long way to help the person who requested the letter. They think enough of you to ask, so it’s your job to do it right.

Keep it short. As with most business letters, it shouldn’t be longer than a page. Make sure you say everything you need to concisely so that the recipient will actually read the entire letter.

Make yourself available. It’s possible that you’ll be contacted by the recipient of the letter to ask for further details. Make sure that you are ready and willing to talk about your recommendation in more detail. Remember that sending this letter — with your contact information — means that you agreed to be contacted.

Proofread. This is necessary for all times of writing, but in business writing it’s an important aspect of professionalism. Make sure that your letter is free of errors, typos, or grammatical issues.

Pat Patterson 123 Main Street Austin, TX 73301 (111) 222-3333 [email protected] September 24, 2020 Mr. Peter Bigwig 456 Park Street Austin, TX 73301 Dear Mr. Bigwig, It is with great confidence that I am writing to recommend the services of Dave Handy. I have known Dave and his family for many years, and he has always been a helpful and enthusiastic young man. Recently, he began his own handyman company and I was happy to hire him for some work around my home. I was so completely satisfied with the work he did cleaning and repairing a few of my windows that I immediately hired him to build a corner breakfast nook in my kitchen. I can’t express enough how happy I was to have both of those projects finally done and with such professionalism, too. Dave was always on time and I felt his bid was quite fair. I am certain that I will hire him again when I need more work done. I’m happy to recommend his services. If you have any questions, please feel free to contact me. Sincerely, Pat Patterson

Business Reference Letter Template [Your Name] [Your Address] [Your Phone Number] [Your Email address] [Date] To Whom It May Concern: It is with great confidence that I am writing to recommend [job title] of [Person you are recommending] . I have been acquainted with [Person you are recommending] for [years worked with] and was happy to hear that he had started his own business doing [job title] . [Include traits and why he will be good at the business.] . [Include specific instances to add credibility to your recommendations. Also include why you are credible to give him a recommendation. This could be a sentence or two depending on qualifications.] . If you have any questions, please feel free to contact me. Sincerely, [Your name]

This article is primarily dedicated to individuals writing business reference letters, but it’s useful to briefly touch on who you can write a business reference letter for. You can only write a good business reference for an individual or company that you’ve had a positive professional relationship with.

This includes:

Former or current direct supervisors

Mentors who have experience with your work

Former professors (for recent graduates)

Clients you’ve done substantial work for (the main topic of this article)

Vendors and other businesses your business has interacted with professionally

The more recent your professional contact, the better. Whether you’re trying to convince a hiring manager, recruiter , or potential clients to believe in your business, people like to know what you’ve done lately, as opposed to what you did five years ago.

Plus, it’s pretty hard to write a compelling reference for someone if you barely remember the nature of your relationship. If someone approaches you for a business reference letter, make sure you know precisely what they want out of it so that you can draft a document that speaks directly to their target audience.

Even if you’re being asked to write a business reference, it’s helpful to know what to expect from your referee. To ask for a business reference, follow these steps:

Contact your top choice for referral. It’s common to reach out with a brief phone call or email just to feel out your potential referral’s interest in helping you. A referee should approach their referral as soon as possible, to give that person time to write a stellar reference letter.

Explain your needs. As a referee, it’s incumbent on you to basically outline the reference letter. If the reference is for a specific opportunity, the referee should provide all the relevant details (e.g., the job description, their resume , the details of a business proposal, etc.).

Put the reference letter in a broader context. The referee should also tell you their larger goals for the letter. For instance, what are your business’s long-term goals, and what skills need to be highlighted to reach those goals?

They can also fill you in on what aspects of their business they want to be made most plain in the contents of the letter.

Thank your reference. Finally, you should always thank your reference for taking the time and energy to help take your business to the next level.

How long should a business reference letter be?

A business reference letter should be approximately a page in length. That’s a fairly standard length in most business writing. At least, in terms of referrals, references, and other correspondence of that nature. You want to make sure that the recipient can read it quickly, but that it has enough information to answer their questions.

How do you write a good business reference letter?

A business reference letter should be concise, professional, and positive. It’s also important to follow the standard format, as that’s part of what makes it a business letter. Good business reference letters make ti clear why you’re recommending the business, how to contact you, and what the business offers.

What is a business reference letter used for?

Business reference letters are typically used as a way to get a business off the ground, but they have several different possible applications, including:

An established business looking to stand out via positive testimonials.

Someone leaving their job but looking for similar work — such as starting their own business.

As a way to draw in customers.

Bring in new job candidates to a business.

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Strategic Business Recommendations: How to Write and Present Them Effectively

Writing and presenting strategic business recommendations can be a challenging task. To ensure success, it is important to follow a structured process and present your recommendations clearly and persuasively. This article provides valuable tips and strategies to help you write and present your recommendations effectively and achieve your desired outcomes.

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Effective strategic business recommendations can make or break a company’s success. Whether it’s proposing a new product or service, outlining a marketing strategy, or presenting operational improvements, the way in which these recommendations are presented can be the difference between approval and rejection. In today’s fast-paced business world, it is crucial to be able to communicate ideas clearly and effectively. This article will provide guidance on how to write and present strategic business recommendations to communicate your vision better, inspire confidence in your ideas, and ultimately achieve your goals.

Table of Contents

1. understanding the importance of strategic business recommendations, 2. identifying the key components of effective recommendations, 3. conducting in-depth research to support your recommendations, 4. analyzing data and statistics to validate your recommendations, 5. assessing current market trends and competitors, 6. developing a clear and concise action plan, 7. crafting a convincing executive summary to present to stakeholders, 8. presenting your recommendations with confidence and clarity, 9. tailoring your presentation to your target audience, 10. incorporating visuals and supporting materials to enhance your presentation, 11. addressing potential objections and criticisms from stakeholders, 12. evaluating the success of your recommendations and adjusting as necessary, our readers ask, final thoughts.

In today’s fast-paced business world, making the right strategic decisions can mean the difference between success and failure. That’s why having a team of experts to guide you through this process is so important. Business recommendations, based on thorough research and analysis, can be the key to making smart, informed decisions that will help your company thrive.

Strategic business recommendations can help you evaluate various options, assess the potential risks and benefits, and determine the best course of action for your organization. Whether you are considering new product lines, expanding into new markets, or reorganizing your company, having access to expert business recommendations is critical. These recommendations can provide you with the insights and advice you need to confidently move forward, knowing that you are making the best choices for your business. So, if you’re serious about success, make sure you prioritize the importance of strategic business recommendations in all of your decision-making processes.

To ensure that your recommendation stands out and convinces its recipients, it is crucial to identify the key components that make recommendations effective. Here are some of the components that you need to focus on:

– Background Information: Before you dive into the recommendation itself, make sure that you provide context that explains why the recommendation is needed. This helps create a framework for understanding and sets the tone for your proposal. – Specificity: Avoid being vague or generic. Instead, be specific about what your recommendation entails, why it is necessary, and what steps need to be taken. Use concrete examples and data to add credibility to your proposal. – Actionable: The recommendation also needs to be actionable. Ensure that you provide clear instructions on how implementation can be carried out, along with timelines, resource requirements, and responsibilities. – Benefits: Conveying the benefits of the recommendation is also essential. Explaining how the proposal will affect business outcomes, costs, customer satisfaction, or employee morale – whatever the case may be – will help underscore its value.

Another essential component of effective recommendations is understanding your audience and tailoring your proposal to their needs. Whether you are making recommendations to your boss, team members, customers, or partners, make sure that you use language that they can understand and resonates with their pain points. Plan your style and approach based on your audience to ensure the highest chance of acceptance. By taking all these components into account, your recommendations will be sure to garner a positive response and create actual results.

When it comes to making recommendations, conducting in-depth research is critical to making informed decisions. Research helps to uncover the underlying issues, identify potential solutions and validate assumptions. It also provides a basis for creating robust and actionable recommendations that can lead to meaningful change.

To conduct thorough research, it’s essential to start with a clear understanding of the problem or opportunity at hand. A well-defined problem statement can help guide your research by outlining the key issues and questions you need to explore. This helps to focus your efforts and resources, ensuring that you’re gathering the correct information to support your recommendations. Additionally, it’s essential to use a variety of sources when conducting research, including primary and secondary sources. This approach helps to ensure that you’re getting a broad and diverse range of perspectives that can inform your recommendations.

When it comes to making recommendations for your business or organization, it’s essential to back up your ideas with solid data and statistics. Analyzing this information can help you validate your suggestions and convince stakeholders of the best course of action. Here are some tips for effectively analyzing data and statistics:

1. Define your objectives – Before you start analyzing any data, be clear on your objectives. What are you hoping to achieve? What questions are you hoping to answer? This will help you focus your efforts and ensure that you’re gathering the correct information.

2. Use multiple sources – It’s essential to use a variety of sources when analyzing data and statistics. This can include surveys, customer feedback, sales reports, and industry research. By gathering information from multiple sources, you can get a complete picture of the situation and make more informed recommendations.

To succeed in today’s business world, it’s crucial to keep a close eye on the current market trends and the competition. It’s essential to stay ahead of the game, and this means continually assessing the landscape to stay on top of any developments that could have an impact on the business.

One way to stay on top of the competition is by conducting a SWOT analysis. This involves evaluating the organization’s strengths, weaknesses, opportunities, and threats. By identifying these factors, the business can begin to formulate strategies to strengthen its position in the market. It’s also essential to stay on top of current trends and understand how they are affecting the organization and the industry as a whole. This could involve tracking consumer behavior, analyzing competitors’ actions, and keeping up-to-date with industry news. By keeping a finger on the pulse, the business can adapt quickly to changes and ensure it stays ahead of the competition.

After identifying the goals and objectives, the next step is to develop a clear and concise action plan. A proper action plan will allow the team to visualize and prioritize the steps needed to achieve the goals. Moreover, it will help track the team’s progress, and ensure that they remain focused on their targets.

To develop a clear and concise action plan, the first thing to do is to break down the goals into smaller, more achievable steps. Set timelines and assign responsibilities for each step, and make sure that they are attainable. It is also important to allocate resources, such as personnel and budget, to ensure the plan remains feasible. Furthermore, it is crucial to communicate the plan effectively to all the team members to ensure buy-in and participation. Overall, a well-designed and communicated action plan will guide the team toward achieving their objectives.

It is essential for achieving the set goals and objectives. An adequately designed action plan will allow for better progress tracking, focus the team on their targets, and ensure allocating the necessary resources. By breaking down the goals into smaller, attainable steps, assigning timelines and responsibilities, communicating effectively, and allocating resources, a team can achieve its objectives within the desired timeframe.

When it comes to presenting your business plan to stakeholders, your executive summary will play a crucial role. It’s essentially the elevator pitch of your entire proposal and should be crafted to be persuasive and engaging from its opening sentence. Here are some tips to make your summary stand out:

– Use clear and concise language: Avoid jargon or technical terms that could be confusing for non-experts. Use short sentences and avoid unnecessary explanations or details. – Start with a hook: Your first sentence should grab the attention of your audience and set the tone for the rest of the summary. Consider using a surprising fact, a thought-provoking question, or a powerful statement. – Highlight your key points: Your summary should cover the most critical aspects of your business plan, such as your target market, your unique value proposition, and your financial projections. Use bullet points or bold text to make your main ideas stand out. – Focus on benefits: Instead of just listing features, emphasize the benefits that your business will bring to your stakeholders. Show how your product or service will solve their problems or fulfill their needs. – Be realistic: While you want to make your plan sound exciting, avoid overpromising or exaggerating your claims. Make sure data and research back your projections.

Remember that your executive summary is your chance to make a strong first impression on your stakeholders. Ensure it’s well-written, persuasive, and tailored to your audience’s interests and needs.

When presenting your recommendations, it’s important to exude confidence and clarity. By doing so, you will not only capture your audience’s attention but also instill a sense of trust and conviction in them. Here are some tips for :

Firstly, know your material inside out. Make sure you have a thorough understanding of the subject matter before you make any assumptions or recommendations. Research thoroughly, review all available data, and draw conclusions based on facts rather than speculations. Secondly, use visual aids such as graphs, charts, and diagrams to support your recommendations. These can help illustrate complex ideas and make the presentation more interactive and engaging. Thirdly, use precise and concise language. Speak clearly and use simple, easy-to-understand terms. Avoid complicated jargon and acronyms that may confuse your audience.

In addition, it’s crucial to remain open to feedback and questions from your audience. Encourage them to ask questions and offer their own suggestions. Also, clarify any misunderstandings or gaps in knowledge they may have, and respond with facts, examples, and supportive evidence. Remember, being confident doesn’t mean being rigid or dogmatic. Be open-minded and willing to adapt and adjust your recommendations based on the feedback and input you receive.

Last but not least, practice, practice, practice! The more you practice your presentation, the more comfortable and confident you will feel. Consider rehearsing in front of a mirror, recording yourself, or delivering a dry run for a small group of colleagues. This will help you hone your delivery and fine-tune your message for maximum impact. Finally, make sure you present yourself professionally. Dress appropriately, maintain good eye contact, and use confident body language.

Knowing your target audience is an essential part of tailoring a successful presentation. Understanding the demographics, interests, and needs of your audience will allow you to tailor your message appropriately. This can include using appropriate language and tone, selecting the right images and multimedia, and emphasizing key points that resonate with your audience.

When it’s essential to consider their level of knowledge and experience, you may need to adjust your content accordingly, either by simplifying complex concepts or by adding more detailed information for those with a deeper understanding. Additionally, it’s essential to consider the unique challenges and experiences that your audience may be facing, and how your presentation can help address those issues. By taking the time to tailor your presentation to your audience, you will position yourself as a knowledgeable and thoughtful presenter, increasing your chances of making a lasting impression.

A picture truly is worth a thousand words. Incorporating visuals and supporting materials into your presentation can significantly enhance the overall impact of your message. Effective use of visuals can help your audience understand complex ideas better and retain more information. They make your presentation more engaging, compelling, and memorable.

When using visuals, be sure to choose high-quality images and diagrams that are relevant to your topic. Avoid using low-quality or pixelated images as they can detract from the overall professionalism of your presentation. Consider using graphs and charts to present data or statistics visually. This helps your audience understand the trends and patterns more easily. Keep in mind that less is more. Instead of cluttering your slides with too many visuals, aim to use them sparingly to emphasize your points effectively. With the right balance of visuals and supporting materials, you can make your presentation more dynamic and persuasive.

When implementing any project or initiative, it is vital to anticipate and address any potential objections and criticisms from stakeholders. These objections can range from practical concerns about the project’s feasibility to ethical concerns about its impact on the community. It is essential to take these objections seriously and address them thoughtfully and transparently.

One approach to addressing objections is to engage in open and honest communication with stakeholders. This can involve holding community meetings or focus groups to gather feedback and concerns. It is important to be receptive to feedback and take it seriously, even if it may be critical. Additionally, offering explanations and clarifications about the project can help avoid misunderstandings and address concerns about feasibility. Finally, acknowledging and addressing ethical concerns can demonstrate a commitment to social responsibility and help build trust with stakeholders. By taking these steps, a project can minimize potential objections and build stakeholder support.

Once you have implemented your recommendations, it’s essential to evaluate their success and adjust as necessary. This step is crucial in ensuring that your efforts are aligned with the overall goal of the project. The success of your recommendations can be measured in various ways, including:

– Increased revenue or profit margins – Improved customer satisfaction – Higher traffic or engagement on your website or social media platforms – Better employee retention rates

To evaluate success, it’s crucial to establish clear metrics and KPIs beforehand. This will make it easier to track progress and determine whether your recommendations are working. Don’t be afraid to make adjustments if your initial approach isn’t delivering the desired results. It’s okay to pivot and try something new as long as it’s aligned with the overall goal. Remember, success is not a one-time event but an ongoing process that requires constant monitoring and tweaking.

Q: Why is writing and presenting strategic business recommendations effectively important?

A: Writing and presenting strategic business recommendations effectively is critical because it helps organizations make informed decisions that can improve their performance and bottom line. Effective recommendations provide insights, solutions, and action plans for resolving business challenges and achieving strategic objectives, which can create value and a competitive advantage for the company.

Q: What are the critical components of a strategic business recommendation?

A: The critical components of a strategic business recommendation include a clear statement of the problem or opportunity, a review of relevant data and analysis, identification of possible solutions and their pros and cons, a recommended course of action, and an implementation plan with timelines and measures of success. Effective recommendations should also consider potential risks and contingencies, stakeholder perspectives, and ethical considerations.

Q: How can you ensure that your recommendation is persuasive?

A: To ensure that your recommendation is persuasive, it is crucial to present it logically and compellingly. This involves building a solid business case with data, facts, and evidence that support your argument, as well as addressing potential objections and counterarguments. It is also essential to tailor your message to your audience’s needs, preferences, and expectations, and to use persuasive language and visuals that enhance your message and engage your audience emotionally.

Q: What are some common mistakes to avoid when writing and presenting strategic business recommendations?

A: Some common mistakes to avoid when writing and presenting strategic business recommendations include: omitting relevant information or analysis; presenting incomplete or inaccurate data; making unsupported or overgeneralized claims; failing to consider stakeholders’ interests and concerns; being overly complicated or jargon-filled; and lacking clarity and coherence in your presentation. It is also essential to avoid being too pushy or defensive in your arguments, as this can undermine your credibility and effectiveness.

Q: How can you improve your skills in writing and presenting strategic business recommendations?

A: You can improve your skills in writing and presenting strategic business recommendations by practicing and seeking feedback from colleagues or mentors. You can also attend training programs, workshops, or conferences focusing on strategic thinking, communication, and presentation skills. Reading books, articles, and case studies on strategic management, marketing, and leadership can provide helpful insights and inspiration. Finally, staying informed about industry trends, market conditions, and competitive threats can help you develop a strategic mindset and identify new opportunities to add value to your organization.

The ability to write and present strategic business recommendations effectively is an essential skill for any business professional. By following the tips outlined above, you can enhance the clarity, persuasiveness, and impact of your recommendations, and increase your chances of success. Remember to tailor your recommendations to your audience, back them up with data and research, and use clear and concise language to drive your message home. With practice and determination, you can become a master at crafting and delivering recommendations that create value and drive business growth. Use these insights wisely, and you’ll be well on your way to becoming a trusted advisor and respected leader in your organization.

Business Journalist

A seasoned business journalist with over 10 years of experience covering startups and entrepreneurship. With a keen eye for detail and a passion for telling the stories of innovative business leaders, this writer’s articles provide valuable insights and analysis for readers looking to stay ahead of the curve in the world of business.

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You’ve written your business plan, but now you want to wrap it up to make a lasting impact on your reader. In this article, we will define the conclusion to a business plan as well as provide some tips to help you attract and seal the deal with potential investors and lenders.  

What is a Business Plan Conclusion?

This business plan conclusion is a concise summary and recap of all of the components of a business plan , but especially the executive summary. It summarizes your business plan in 2-3 paragraphs, with an emphasis on the most important points.  

Download our Ultimate Business Plan Template here

Is the Business Conclusion Necessary?

It’s good practice for business plans, but not always necessary to be successful in obtaining funding.

If you have a stellar executive summary, it may be unnecessary.

If the business conclusion is written well enough, it can serve as an executive summary of sorts – a short recap that provides more detail than the business plan as a whole, but only includes the most important points. It could also serve as an executive summary that is more concise than an actual executive summary.  

How To Write a Conclusion for Your Business Plan

The conclusion of your business plan is the last thing people read before deciding to invest in you and your business, so it needs to make a lasting impression.  

Determine Location

Depending on your intended audience, there are two common places for the conclusion. If your plan is meant for internal purposes, you may have the conclusion at the end of the entire document. However, if you are seeking funds from investors, you want to place the conclusion at the end of the Executive Summary, increasing the chances that it is actually read.

Review & Concisely Recap 

    Finish Your Business Plan Today!

Startups might include the following information:.

• Funding requirements
• Service or benefit to the investor
• Target market and audience
• How products or services solve the target market’s problem
• Marketing strategy
• Competitive advantage
• Management team experience
• Financial projections
• Launch plan

Established businesses might include information in their conclusions such as:

• Mission statement
• Company’s history
• Products and/or services
• Historical growth data
• Financial summary
• Company’s goals

Summarize the 3-5 points in a couple of paragraphs. You don’t need to summarize everything that happened in your business plan, just the most important points of the business plan.

Support Your Claims with Stats and/or Visuals

Establish a Call-To-Action (CTA)

Proofread & Spell-Check

The conclusion needs to give your readers a sense of closure by wrapping up all loose ends while making your last pitch effort to obtain the money your business may need.

Business Plan Conclusion Example

Use this conclusion example to help you with how to end a business plan, but keep in mind to make it relevant to your target audience, industry, and funding requirements:

Expanding into the Seattle metro area will allow Skyridge to provide its cutting-edge technology to more people who need it. Purchasing the fabrication plant in Seattle allows us to produce all of our products in-house and in one location, delivering them promptly and efficiently to the northwestern region.

We have the power to change the way people use technology, and we want [Investor’s Name] to be a part of it. By investing in Skyridge’s growth, [Investor’s Name] will benefit in the following ways:

• Inclusion with a startup that has seen XXX% growth over the past X years and our company’s management team with XX years of experience in the technology industry
• Contribution to Seattle’s economic growth and its citizens’ access to technology that enhances their lives
• Participation in company planning meetings and receive an XX% share in all profits earned

We can add to the number of lives Skyridge’s technologies impact, generate more job opportunities in the region, and alter the technology sector if we work together. If you agree with our vision for a better future for everyone, join us.

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Top 10 Recommendation Plan Templates with Examples and Samples

Ananya Bhaduri

In today's competitive market, personalized recommendations are the key to retaining customers and driving sales. Recommendation plans have become an essential aspect in product development, I.T., retail, and other industries to provide stakeholders with the best solutions for solving any problem. These plans help businesses deliver a more tailored, efficient, and effective customer experience while increasing sales and revenue. Also, these are critical tools for staying competitive in today’s data-driven business environment.

On this note, if you own a business struggling to enhance customer experience and retain your customers, we have a helpful solution!

Introducing Slide Team’s cutting-edge Recommendation Template for businesses, designed to revolutionize customer experiences and boost your revenue stream. This template is not just about selling; it's about creating meaningful connections with your clients, understanding their needs, and anticipating their desires.

Are you looking for recommendations for your business? No worry! Here's our top recommendation template. Click here to know more.

These top 10 recommendation templates are content-rich, editable, and customizable. You can update the information on the slides according to your needs.

Let’s explore it.

Template 1: Recommendation Plan Template

Introducing a template that helps you connect with your audience. This template helps you convey your thoughts in a concise manner. It also helps you to attain a competitive advantage because it has a unique design and aesthetics. Moreover, you can use this PPT Template to elaborate on information and educate your audience on related topics. It includes content-ready slides on a revenue growth recommendation plan, increasing online sales, store sales, FMCG company sales, staff training & development, etc.

Download now!

Check out our guide to Recommendation Report Template to make your project a successful one.

Template 2: Five Years Revenue Growth Recommendation Plan Template

Wouldn't you want to record the revenue growth of your business? Use this PPT Template that covers the estimation of the revenue growth of a start-up for five years. This slide showcases the business goals and objectives and the recommendation or strategic plan to achieve these goals of raising revenue along with daily active user counts. You can use this template to understand the company priorities, and it also helps you to set SMART goals for your business.

Template 3: Recommendation Plan to Increase FMCG Company Sales 

Enhance your FMCG company sales with our ready-to-use Powerpoint template. This slide includes the strategic action plan to achieve the objectives of increasing sales and revenue. It includes predefined objectives, recommendations, assigned person, and end date. Use this template to communicate your FMCG sales plan to your stakeholders and develop the best strategies and tactics to increase your sales.

Template 4: Recommendation Plan for Staff Training & Development Template

Here, we have developed another recommendation plan, an excellent asset for your staff training and development. This slide shows the strategic action plan to offer training to staff for achieving short and long-term team goals. Apart from this, it also includes predefined objectives, recommended training, assigned persons, and end dates. You can use this template to foster a culture of continuous learning and development within your company.

Download now

Template 5: Recommendation Plan to Boost Website Traffic and Improve Conversion Rates 

This PPT Template can help you boost website traffic and improve conversion rates. Using this template, you can make a strategic action plan to increase website & referral traffic and improve sales conversion rates. This slide includes objectives, recommendation strategies, proposed deadlines, and progress status. It helps you to create a systematic and effective strategy to optimize your website for conversion.

Template 6: HR Recommendation Plan to Improve Hiring Process 

This template offers a structured approach to strengthen your company's recruitment strategy and bring the right talent on board. It presents a comprehensive view of objectives, recommendations, responsible team members, and proposed timelines. By leveraging this template, you can develop and execute an efficient candidate screening process. It serves as a valuable tool for crafting a well-defined and successful plan to elevate your recruitment strategy and attract the best talent. Download it now to get started!

Template 7: Recommendation Plan to Achieve Marketing Objectives Template

This slide aims to help you expand the company's email list and to gain new followers for social media profiles. You can achieve your marketing objectives by distributing sign-up forms to new customers, posting daily about the company's product, etc. This template is helpful because it helps you to create a clear and actionable plan for your marketing goals.

Template 8: Recommendation Plan to Spread Brand Awareness Template

Use our ready-to-use PPT slide to spread your brand awareness. This premium PPT Template helps you to enhance your brand's profit margin and improve customer satisfaction ratings with the help of a strategic action plan. It showcases brand objectives, recommendations, assigned person, and end date. By using this template, you can ensure that your brand awareness strategy is well-organized, realistic, and aligned with your business objectives. You can also communicate your plan to your stakeholders and team members and monitor your progress and outcomes.

Template 9: Recommendation Plan for Digital Marketing Campaign Template

This template outlines the roadmap for a digital marketing campaign in a strategic manner. The action plan aims to increase sales, revenue, followers, and subscribers per month. This slide includes objectives, recommendations, assigned persons, and end dates. It recommends you offer discount vouchers and free delivery services to customers who purchase online and also modify product prices as per season.

Template 10: Problem and Recommendation Table for Project Planning

Do you need a professional-looking PPT Template to focus on the problems and recommendations for your project planning? This ready-to-use template includes problems related to your project planning and recommendations to solve those problems. This essential tool helps you identify project challenges and offers actionable recommendations for smoother execution. Enhance decision-making and project success with this must-have solution. Get organized and stay on track – try it today!"

Summing it up

In a world driven by data and tailored experiences, our Recommendation Plan Template is your key to unlocking enhanced customer satisfaction and business success. Take the proactive step toward providing personalized solutions, increasing sales, and staying ahead of your competition. Don't miss out on this valuable tool – download SlideTeam's Template now, and start creating recommendations that will drive your business forward. With a little amount of creativity and customization, you'll get one of the most successful businesses in your industry!

P.S . Check out some more Learning Plan Templates to reach your destination.

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Recommendation Support Business Plan Samples

Type of paper: Business Plan

Topic: Pharmacy , Hospital , Commerce , Nursing , Money , Medicine , Finance , Business

Words: 1250

Published: 03/22/2020

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Executive Summary

Sample General Hospital has been experiencing financial difficulties and in response recently hired a new chief financial officer who is determined to increase the profitability of the hospital. In order to do this he has proposed that the hospital add a retail pharmacy onto the main hospital, allowing patients to purchase their prescriptions directly from the hospital. In order to create a comprehensive proposal the CFO created an analysis of expenses and a forecast to predict the profitability of such an endeavor. He predicts that vendor’s would finance the working capital needed to purchase the initial prescription drugs to stock the pharmacy. Vendor’s fees would negate the first sixty days of capital expenditures and the only working capital the new endeavor would need is $49,798. When asked what the working capital entailed the CFO explained “it represents three months of departmental expense” (Baker 425). These expenses would include the day to day administrative costs associated with the running of the Pharmacy for the first sixty days. The building to be used for the pharmacy is already standing which greatly lessens the startup time and costs associated with the new pharmacy. The analysts calculated the costs of renovation and equipment to be $80,000 and $50,000 respectively. The renovation expense will be depreciated out over the next fifteen years using the straight line depreciation method and the equipment expense would be depreciated using the same method but assuming a useful life of only 5 years. The proposal predicts an operating profit margin of 9.2% in year one and this number steadily increases, reaching 12.2% by year three. This is a promising prediction considering many endeavors take several years to show positive net income. The required capital needed to renovate the pharmacy and begin its operations can be obtained from hospital resources without the use of debt to finance the endeavor, according to the written proposal. The controller calculated that the average prescription cost at $47 and the cost to the hospital for each prescription is $37 making the profit per prescription $10. The controller assumes that 4,100 prescriptions will be filled by the pharmacy each month allowing for a gross profit margin of 21% consistently every month throughout the first year. Net Cash flows are predicted to turn positive after the first nine months of operations. After the initial expenditures in month one the controller predicts that the pharmacy will have positive cash flows every month during the next year. In month ten the net cash flows turn positive and we can assume that this is the intended payback period for the initial renovation and equipment expenses. Overall the proposal looks promising for the hospital. Patients are likely to purchase their prescriptions where they receive their care due to convenience and the predictions based upon the number of prescriptions the hospital writes per month show a gross profit margin consistently positive across the first twelve months of the pharmacy being operational.

The board of the hospital supports this proposal because it shows evidentiary support of the CFO’s claim that the pharmacy will have positive profit margins beginning in the first year. Revenue in the first year is estimated to total $238,053 which is impressive when compared to the first year deficit that often occurs in cases like this. The proposal shows that the capital expenditures needed for the initial startup will be paid off by the revenues of the pharmacy by the tenth month and after that time the pharmacy will remain profitable and it’s profit margin will increase consistently for the next two years. These revenue predictions were created using historical data of the monthly number of prescriptions the hospital prescribes to determine an average. This number was multiplied by the average profit from each sale of a prescription ($10) in order to show a gross profit margin of 21% and revenues in the first month of $39,975. The amount of prescriptions that are purchased through the new pharmacy are assumed to remain stable for the first three months and then grow before remaining stable for two more months; beyond that point they assume continuous growth. This proposal was also approved because the working capital needed to run the pharmacy will be provided, for the most part, by the vendors paying to have their drugs in the hospitals pharmacy. For a vendor having their drugs offered at a hospital rather than a retail pharmacy located further from the patients care is a lucrative opportunity. The amount of pharmacies in the United States will consistently increase with the need of the people, and as our population grows so does the number of individuals needing prescription medications. Over time new medications are created to treat new ailments and as a result this number will also increase. The need for pharmacies is unlikely to decrease in the near future and this makes the investment by the hospital much less risky than it could be otherwise. However, there is a large amount of regulations that come with starting a pharmacy and the expense of employing qualified pharmacists and pharmacy technicians can be significant. A pharmacy must be licensed and all prescriptions must be secured at all times. Malpractice suits arising from patients receiving the wrong prescriptions or criminal cases filed due to missing prescriptions can cause the Hospital heavy losses. Hospitals are the object of a large quantity of malpractice suits each year and having a pharmacy under the name of the hospital opens them up to a great deal of risk in this regard. In 2012 a man died from a Vicodin overdose that was blamed upon negligence on the part of Walgreens. According to an article on Guardianlv.com “the pharmacy continued to fill prescriptions through July 2012, when Oles died of an opiate overdose” (Balen) after his doctor personally called the pharmacy to tell them that the man was abusing the drugs and the prescription should no longer be filled. This resulted in his eventual overdose. The pharmacy settled the suit in 2014 for $80 million dollars. When starting a pharmacy the amount of regulations and the possibility of expensive suits must be taken into account. According to statista.com, “In 2010, pharmacy and drug store sales amounted to approximately 222.81 billion U.S. dollars” (Statista.com). The pharmacy has the potential to help this hospital become more profitable and the predictions used in the proposal are promising. However it is important to consider the extensive licensing and regulations that must be adhered to when opening a pharmacy and that the revenue data provided is only a forecast. They will need to be subjected to various sensitivity analyses to determine the consequences of changes in certain systematic and industry specific factors.

Works cited

Baker, J. J. & Baker, R. W. (2014). Health care finance: Basic tools for nonfinancial managers, 4th edition. Mini Case Study 1: Proposal to add Retail to Pharmacy to a Hospital in the Metropolis Health System Page 425 "Acute Care Hospital Inpatient Prospective Payment System." N.p., n.d. Web. 15 Dec. 2014. Balen, Beth. "Walgreens Sued for Negligence in Vicodin Overdose Death." Guardian Liberty Voice. N.p., n.d. Web. 14 Dec. 2014. "Topic: Drug Store/Pharmacy Market in the U.S." Www.statista.com. N.p., n.d. Web. 14 Dec. 2014.

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