bigbasket ux case study

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DevRev enhances BigBasket's UX and design for new feature rollouts

Last Updated   04.15.2024

Headquarters

Bangalore, India

The company

BigBasket is India’s largest online grocery store. Its mobile apps offer retail solutions like subscription delivery, on-demand delivery, and vending machines. This case study focuses on BigBasket’s subscription delivery app called bbdaily. Millions in India use the bbdaily app to order household needs to their doorsteps every day.

The challenge

With a fast-growing user base and constantly updating features, BigBasket’s design team was entrusted with delivering the best experiences on the bbdaily app. However, the team didn’t have any tools to monitor user behavior, conduct UI/UX research, or carry out testing. Which led to the following challenges:

Limited insights into behavior and research

The mainstream app analytics tools were limited to metrics and charts, lacking any visual insights. Events did not reveal the complete picture behind the interactions. Whether it was UI/UX research or experiments on the Beta releases, the team’s capacity to improve the design continuously was slow.

UAT was a long and cumbersome process

User Acceptance Testing (UAT)—a core requirement at BigBasket—usually took more than 5 days to complete. This was because of the limitations in reaching out to customers by email and call. Very few customers participated in UATs, affecting the sample set.

Moreover, the process kept 5-7 designers blocked from doing any other tasks.

“The design team spent 400-500 hours of effort gaining insights for a design change without much outcome. UAT was rudimentary and mostly inefficient.”

Rahul Baskaran, Senior Product Designer, BigBasket

The solution

DevRev PLuG's implementation revolutionized how the design team monitors user behavior, especially regarding new features and design changes. With this tool, the team now has a suite of analytical solutions at their disposal, allowing them to examine and understand the impact of critical features closely.

This enhanced capability to track and analyze user interactions enables more informed and effective design decisions, contributing to an overall better product experience.

Identifying conversion bottlenecks in Add-to-Cart journeys

The bbdaily team used user and session analytics data to redesign the ‘Add-to-Cart’ user flows for better conversion rates. Designers could make iterative changes and monitor the interactions on heatmaps. They could drill down funnel analysis with session replays to get more clarity on the drop-offs and relevant issues.

Monitoring new feature updates

BigBasket improved its services using DevRev's advanced tools, User 360 and Session 360. These tools helped them track new features and identify areas needing optimization. Notably, they upgraded the map feature, making it easier for users to add delivery addresses.

"Designing is complex, so understanding user behavior is critical for continuous improvement. We monitor everything using DevRev. It has been pivotal in our UATs, adoption of new features, and conversions."

The updated map feature made adding delivery addresses quick and easy, saving users time when placing orders.

Helping the Dev team replicate crashes and app freezes

The design team provided the development team with links to data on app crashes and freezes. This enabled the developers to visualize better and understand the app issues. With this comprehensive context, they could replicate and address the problems more effectively, leading to quicker and more efficient issue resolution.

BigBasket used detailed visuals and relevant information to understand their app's issues better. This approach helped the business improve quickly, leading to a better user experience.

400+ Hours of UAT reduced to a few hours

By utilizing session replays and heatmaps for User Acceptance Tests (UATs), the BigBasket team minimized the need to contact customers directly for feedback. This approach overcame the limitations of relying on a small group of customer samples. In certain instances, with DevRev's assistance, the team could even complete UATs in as little as 2 hours, significantly speeding up the process.

3x Lower complaints, 100% more conversions

The ongoing efforts of the product design team in monitoring and enhancing the app led to a notable increase in 'Add-to-Cart' conversion rates, which effectively doubled over time. This improvement also resulted in customers encountering fewer issues while using the app, leading to a substantial decrease in customer complaints.

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UserExperior Helps BigBasket Monitor UX on New Features and Critical Design Changes

Hours saved in post-release UATs

Lower user complaints

BigBasket is India’s largest online grocery store. The unicorn also has a growing presence in physical retail with the brand Fresho and has its own private label products. Their mobile apps offer retail solutions like subscription delivery, on-demand delivery, and vending machines. This case study focuses on BigBasket’s subscription delivery app called bbdaily. Millions in India use the bbdaily app to order household needs to their doorsteps every day.

With a fast-growing user base and constantly updating features, BigBasket’s design team is entrusted with delivering the best experiences on the bbdaily app. But the team didn’t have any tools to monitor user behavior, conduct UI/UX research, or carry out testing. Which brought the following challenges:

Limited Insights into Behavior and Research

Events don’t reveal the complete picture behind the interactions. The mainstream app analytics tools are limited to metrics and charts, lacking any visual insights. Whether it’s UI/UX research or experiments on the Beta releases, the team’s capacity to improve the design continuously was slow.

UAT Was a Long and Cumbersome Process

User Acceptance Testing (UAT)—a core requirement at BigBasket—usually took more than 5 days to complete. This is because of the limitations in reaching out to customers by email and call. Very few customers would participate in UATs, affecting the sample set. Moreover, the process kept 5-7 designers blocked from doing any other tasks. According to Rahul Baskaran, the Senior Product Designer, “The design team spent 400-500 hours of effort gaining insights for a design change without much outcome… UAT was rudimentary and mostly inefficient.”

“One of the best things about UserExperior is that it has a one-time, quick integration process… we could get started easily”, Rahul says. UserExperior could enable user behavior monitoring for new features and design changes. The design team now had an array of solutions to analyze critical features.

Identifying Conversion Bottlenecks in Add-to-Cart Journeys

For bbdaily, the team kept redesigning the Add-to-Cart user flows for better conversion rates. Designers could make iterative changes and monitor the interaction behavior on heatmaps. They could drill down funnel analysis with session replays to get more clarity on the drop-offs and relevant issues.

Monitoring New Feature Updates: Address Maps & Chatbot

BigBasket monitors new features closely with the help of UserExperior for understanding, discerning issues, and optimizations. The maps and chatbot were such features for which designers relied on UserExperior to monitor. The maps would allow users to add a delivery address easily. And the chatbot was implemented to reduce the burden on the support team.

Helping the Dev Team Replicate Crashes and App Freezes

The design team shared links to crash and app freeze data with the dev team. It allowed the dev team to visualize app issues and make more sense of the issues. This way the dev team could replicate with full context and start correcting issues quicker.

Visual insights with contextual data helped BigBasket to lower time in analysis and improvements to the user experience.   

400+ Hours of UAT Reduced Down to A Few Hours

Using session replays and heatmaps for UATs helped the team reduce the dependence on reaching out to customers. The small sample set limitations was now gone. In some cases, UserExperior could help the team with UAT to be done within 2 hours! 

3x Lower Lower Complaints, 100% More Conversions

The continuous monitoring and improvements done by the product design team resulted in gradually increasing the Add-to-Cart conversion rate to double. Customers also faced fewer issues with the app. As a result, the customer complaints went down significantly.

“Designing is complex, so understanding user behavior is critical for continuous improvement. We monitor everything using UserExperior. It has been pivotal in our UATs, adoption of new features, and conversions.”

Rahul Baskaran

Product Designer, BigBasket

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BB Matrix transformed Big Basket’s Supply Chain

About Big Basket

Big Basket, founded in 2011, is one of India’s largest online grocery stores, delivering 15M+ orders per month. Big Basket’s mission was to provide their customers with a seamless and convenient shopping experience.

But, Big Baskets’ major challenge was disjointed  Order Management System (OMS), Warehouse Management System(WMS) and Transport Management System(TMS). Each worked in silos, leading to communication gaps and data leaks, leading to operational inefficiencies, delays in delivery, and lower CSAT.

An in-house comprehensive Supply Chain Management (SCM) platform, TATA BB Matrix, was built to unify the disjointed systems and help Big Basket scale.

This report examines how Big Basket leveraged TATA BB Matrix's comprehensive next-gen Supply Chain Management (SCM) platform, to transform its supply chain and become a trailblazer in the global grocery market.

India’s Leading Online Grocery Store

Big Basket faced several challenges in its supply chain operations:

Order Management System (OMS)

The OMS provided by TATA BB Matrix streamlined Big Basket's order processing 
and improved overall efficiency. Key features and benefits of the OMS 
implementation included:

Centralized Order Processing

The OMS consolidated all incoming orders from various channels, such as the website and mobile app, into a single platform. This allowed Big Basket to manage orders efficiently, reducing errors and delays.

Real-Time Order Tracking

The OMS provided real-time visibility of orders from placement to delivery, allowing customers and customer service teams to track orders' progress accurately.

Order Prioritization and Assignment

The OMS automatically prioritized orders based on delivery schedules and assigned them to the nearest warehouses or fulfillment centers, optimizing last-mile delivery.

Warehouse Management System (WMS)

WMS provided real-time visibility of inventory levels, enabling better demand forecasting, reduced stockouts, and optimal inventory management.

Inventory Visibility

Warehouse process automation.

WMS automated various warehouse processes, such as order picking and packing, leading to increased efficiency and reduced human errors.

Quality Control and Compliance

WMS ensured quality control and compliance with food safety standards, minimizing the risk of product recalls and reputational damage.

Transport Management System (TMS)

The TMS played a crucial role in enhancing Big Basket's last-mile delivery operations. The key aspects of TMS implementation were:

Route Optimization

TMS optimized delivery routes based on factors like traffic conditions, distance, 
and delivery time windows. This resulted in reduced delivery times and improved resource utilization.

Vehicle Tracking and Management

Real-time vehicle tracking allowed Big Basket to monitor the location and performance of delivery vehicles, ensuring efficient delivery operations.

Capacity Planning

TMS provided predictive capacity planning, enabling Big Basket to allocate resources effectively during peak demand periods and achieve on-time deliveries.

Industry First Solutions to enhance customer experiences

Slot-based delivery, location intelligence, route-based picking, instant returns, dark stores, security token, delighting customers, one delivery 
at a time.

See how TATA BB Matrix helped BigBasket deliver exceptional buying experiences to their customers and scale to one of the largest online grocery stores in the world.

Enhanced Customer Experience

The integrated SCM platform streamlined the entire supply chain, resulting in faster order processing, accurate delivery tracking, and on-time deliveries. This significantly improved the overall customer experience and loyalty.

Improved Operational Efficiency

TATA BB Matrix's SCM platform optimized Big Basket's warehouse operations, inventory management, and last-mile delivery, leading to cost savings and increased productivity.

Accurate Demand Forecasting

With real-time data and advanced analytics, Big Basket could accurately forecast demand, leading to better inventory planning and reduced wastage.

Seamless Integration

The seamless integration of OMS, TMS, and WMS allowed for data transparency and smooth flow of information across the entire supply chain, eliminating communication gaps and inefficiencies.

Scalability and Flexibility

The modular design of TATA BB Matrix's SCM platform allowed Big Basket to scale its operations easily and adapt to changing market demands.

TATA BB Matrix's Supply Chain Management platform played a pivotal role in transforming Big Basket into one of the world's leading online grocery stores. The integration of OMS, WMS, and TMS provided a comprehensive end-to-end solution that streamlined Big Basket's supply chain operations,  improved operational efficiency and enhanced customer satisfaction. With accurate demand forecasting, real-time tracking, and optimized last-mile deliveries, Big Basket continues to thrive in the highly competitive e-grocery market, setting a benchmark for others to follow.

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Case Study: BigBasket Became Online Grocery Marketplace with Digital Marketing Strategies

About Bigbasket

BigBasket.com with 18000+ products and 1000+ brands listed on their catalogue is known to be India’s largest online food and grocery store. It offers a wide range of options in every category to provide you with the best quality products at the lowest prices which include – fresh Rice and Dal, Fruits and Vegetables, Spices and Seasoning’s, Packaged products, Beverages, Personal care products, Meats, and many more.

As of now, BigBasket is a purely internet based company .

How BigBasket started?

It all began in 1999, when Hari Menon along with five of his friends- VS Sudhakar, Vipul Parekh, Abhinay Choudhari and V S Ramesh launched their online retail website called ‘Fabmart’. Even though they did manage to get some traction but since their idea was way ahead of its time, they could not shake the masses.

They decided to start their online business again and focused all the energies on ‘Fabmall’, their physical retail chain of grocery stores. They also merged this chain with another grocery retail chain called – ‘Trinethra’. Within a period of seven years they expanded their business to 200 stores across Andhra Pradesh, Tamil Nadu, Karnataka and Kerala. At that point of time they decided to sell their business to Aditya Birla Group but Krishnan Ganesh an entrepreneur concluded to go ahead with it. And finally in December 2011, they launched BigBasket.com!

They failed to get some traction as their idea was way ahead of its time, so they could not work for the masses.

That was the time when they all decided to put the online business on the backseat and focus totally on ‘ Fabmall’ with all their energy. Fabmall was their physical retail chain of grocery stores. They too merged this chain with another grocery retail chain known as ‘Trinethra’.

Implementing many strategies and with hard work, in a matter of seven years, they succeeded to expand their business to 200 stores across Andhra Pradesh, Tamil Nadu, Karnataka and Kerala. Around the same time, they also decided to sell-off the business to Aditya Birla Group.

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Funding Received

Soon after their launch, they received their first funding of $10million from ChrysCapital co-founder Raj Kondur and Ascent Capital.

There were 15 funding rounds of more than $100 million in the whole year of 2014. So far this year, BigBasket has raised $150 million in fresh round of funding led by UAE’s Abraaj Group to expand its services into smaller cities. Existing investors Bessemer Venture Partners and Helion Advisors along with International Finance Corp and Sands Capital also participated in the round.

Business Model

When BigBasket started its operations, it adopted the ‘just-in-time model’ means  they were purchased-to-order. In this model, the delivery boy directly picks up the item from the retailer, and directly delivers it to the customer.

Current Scenario

BigBasket has been implementing a Hyper-local strategy, wherein, it has joined hands with more than 1,800 neighbourhood grocery stores across India to deliver goods within an hour.

Looking for the current scenario – BigBasket now processes almost 20,000 orders a day, with the involvement of 2000 team members.

Earlier they had acquired a hyper-local delivery start-up ‘Deliver’, to further strengthen its delivery service. Although, the company still functions as an independent firm, but the co-founders of Deliver have also been included in the management team of BigBasket.

This acquisition has helped BigBasket in their Express Delivery model, to delivery groceries in one hour.

Moving on, around the mid of 2015, BigBasket also roped in Bollywood actor – ‘Shah Rukh Khan’ as their brand ambassador, for an undisclosed sum; following which, they also launched a high volume television, digital and print media campaign as well.

They are now operational in 20 cities which include six metros, and are in plan to expand to 50 more tier two cities soon. They will also be opening 8 large warehouses in metro cities.

Table of Contents

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Hello, Thanks for sharing such a great blog. very helpful article. Online grocery business in India is rapidly growing.I like your article because now a days everyone looks for latest technologies and easy done.

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CASE STUDY- How Big Basket has changed the Online Grocery Marketplace?

Table of Contents

What you will find in this Case Study?

1) About Big Basket 2) How BigBasket started? 3) Funding Received 4) Business Model 5) Current Scenario of BigBasket

About Big Basket

BigBasket.com with 18000+ products and 1000+ brands listed on their catalogue is known to be India’s largest online food and grocery store. It offers a wide range of options in every category to deliver you with the best quality products at the lowest rates including fresh fruits and vegetables, spices and seasonings, a category of packaged products, beverages, personal care products, even meats, and many more.

As of now, BigBasket is a purely internet based company and does not have any brick and mortar stores.

How BigBasket started?

It all started in 1999 when Hari Menon along with five of his friends- VS Sudhakar, Vipul Parekh, Abhinay Choudhari and V S Ramesh launched their online retail website known as ‘Fabmart’.

They failed to get some traction as their idea was way ahead of its time, so they could not work for the masses.

That was the time when they all decided to put the online business on the backseat and focus totally on ‘Fabmall’ with all their energy. Fabmall was their physical retail chain of grocery stores. They too merged this chain with another grocery retail chain known as ‘Trinethra’.

Implementing many strategies and with hard work, in a matter of seven years, they succeeded to expand their business to 200 stores across Andhra Pradesh, Tamil Nadu, Karnataka and Kerala. Around the same time, they also decided to sell-off the business to Aditya Birla Group.

Then the time came when they start thinking of getting back to their original idea of online grocery store. Discussion with serial entrepreneur Krishnan Ganesh was successful and they concluded to go ahead with it. The idea was collectively seeded by serial entrepreneurs and angel investors Krishnan and Meena Ganesh. And finally in December 2011, they launched BigBasket.com!

[su_box title=” More Case Studies from DSIM ” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]1)  How DOVE evolved itself from TV and Print Media to Social Media for targeting the user globally?

2)  How L’Oreal has maintained its leader position in beauty and cosmetics industry since more than a century?

3)  How Voonik is doing in terms of revenue, when big giants are already there in fashion marketplace? [/su_box]

Funding Received

Soon after their launch, they received their first funding of $10million from ChrysCapital co-founder Raj Kondur and Ascent Capital.

There were 15 funding rounds of more than $100 million in the whole year of 2014. So far this year, BigBasket has raised $150 million in fresh round of funding led by UAE’s Abraaj Group to expand its services into smaller cities. Existing investors Bessemer Venture Partners and Helion Advisors along with International Finance Corp and Sands Capital also participated in the round.

Business Model

BigBasket has effectively used unmatched customer service with large variety of products using constant innovation using technology.

When BigBasket started its operations, it adopted the ‘just-in-time model’ – wherein not only unpreserved good but every item was brought against an order. In other words, they were purchased-to-order. In this model, the delivery boy directly picks up the item from the retailer, and directly delivers it to the customer.

As the time passed and their business grew, they proceeded to an ‘inventory model’ for most of their products, and BigBasket now buys products directly from suppliers like – HUL, P&G, farmers, mills, etc. and then stocks these in their  warehouses. And for the revenue generation, BigBasket adds a small margin to the cost price of the product before vending them.

But BigBasket also sources many of its products locally as well as nationally. Some items like onions, oranges, apples, etc. are purchased nationally from their major producing locations; while, many other items are sourced locally from ‘mandis’ (markets) or local farmers. This depends on the product and its surrounding factors.

Current Scenario

BigBasket has been implementing a Hyper-local strategy, wherein, it has joined hands with more than 1,800 neighborhood grocery stores across India to deliver goods within an hour.

Looking for the current scenario – BigBasket now processes almost 20,000 orders a day, with the involvement of 2000 team members.

Earlier they had acquired a hyper-local delivery start-up ‘Delyver’, to further strengthen its delivery service. Although, the company still functions as an independent firm, but the co-founders of Delyver have also been included in the management team of BigBasket.

This acquisition has helped BigBasket in their Express Delivery model, to delivery groceries in one hour.

Moving on, around the mid of 2015, BigBasket also roped in Bollywood actor – ‘Shah Rukh Khan’ as their brand ambassador, for an undisclosed sum; following which, they also launched a high volume television, digital and print media campaign as well.

They are now operational in 20 cities which include six metros, and are in plan to expand to 50 more tier two cities soon. They will also be opening 8 large warehouses in metro cities.

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2) FUNDING: 13 Indian Startups Making News This Week (14 March – 20 March)

3) NEWS: Marketers Get Ready: Pinterest starts testing video ads [/su_box]

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BigBasket Grows Bigger with 400,000 Daily Orders on AWS

Traffic spikes sixfold during lockdown.

Rakshit Daga Chief Technology Officer, BigBasket

Microservices and Containers Boost Efficiency

Scaling up while keeping costs down, data-driven loyalty program and recommendation engine, hyper-local approach to product selection, out-of-the-box functionality on the cloud, about bigbasket, benefits of aws.

• Scales from 250,000 to 400,000 daily orders in 8 months
• Maintains 99.9% site uptime with latency of 350 milliseconds
• Saves 1 weeks’ worth of staff time per month on database maintenance
• Frees up engineering time with managed services
• Recommends products to expedite shopping experience
• Develops loyalty program to reward repeat shoppers
• Achieves high degree of geo-segmentation with data tools

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How to Make a UX Design Portfolio That Stands Out: A Complete Guide

By General Assembly

In the highly competitive world of UX design, your portfolio serves as a critical tool for landing job interviews and advancing your career. It’s more than just a collection of your work — it’s a reflection of your design process, problem-solving abilities, and creative flair. A well-crafted portfolio can set you apart from other candidates and open doors to new opportunities.

Why a UX Design Portfolio is Critical for Your Career

A UX design portfolio allows recruiters and hiring managers to understand your approach to design and gauge your suitability for a role. It provides a visual narrative of your journey as a UX designer, highlighting key projects and the unique skills you bring to the table. Given the importance of a strong portfolio, it’s essential to dedicate time and effort to crafting one that truly represents your abilities and potential.

Whether you’re just starting in UX design or looking to move up in your career, building an effective portfolio is a must. With the right UX design bootcamp and UX design short courses , you can hone your UX skills and learn best practices for creating a portfolio that stands out.

Essential Components of a Successful UX Design Portfolio

An effective UX design portfolio comprises several key components that work together to showcase your skills and experience. Here’s a breakdown of what to include:

About Me Section 

This section provides an opportunity to introduce yourself and share your background, experience, and design philosophy. Keep it concise but informative, highlighting what makes you unique as a designer. Include a brief summary of your career journey, educational background, and any notable achievements.

Design Case Studies

These are the backbone of your portfolio. Include detailed case studies that describe the problem, your approach, and the final outcome. Use storytelling techniques to engage the reader and make the content more relatable. Each case study should demonstrate your design process from start to finish.

Contact Information

Make it easy for potential employers to reach out to you. Include a contact form, email address, and links to your LinkedIn profile and other relevant platforms. This section should be visible and accessible from anywhere on your portfolio site.

Additional Links and Resources

Include links to your resume, social media profiles, and other platforms where you’ve showcased your work. This provides employers with additional context and allows them to explore your broader experience and interests​​.

These components form the foundation of a successful UX design portfolio, but there’s more to consider when creating an engaging and effective portfolio.

Crafting Compelling Design Case Studies

Design case studies are the heart of your UX portfolio. They tell the story of your work, demonstrating your ability to solve problems and create user-centered solutions. To create compelling case studies, follow these guidelines:

Define the Problem

Begin each case study with a clear problem statement. Describe the issue you were trying to solve and explain why it was important to address it. This sets the stage for the rest of the case study and helps the reader understand the context.

Detail Your Discovery and Research Process

Explain how you approached the problem. This may include user research, interviews, surveys, competitive analysis, or other methods to gather insights. Describe the tools and techniques you used to understand the user needs and pain points.

Outline Your Design Process

Describe the steps you took to design a solution. Include sketches, wireframes, prototypes, and other design artifacts to illustrate your process. Explain your rationale for design decisions and how you iterated based on user feedback.

Showcase the Final Design and Outcome

Present the finished product and explain how it solved the problem. Include metrics or user feedback, if available, to demonstrate the impact of your work. This could be in the form of user testimonials, usage statistics, or business outcomes​​.

Case studies are the backbone of your UX portfolio. To create compelling stories, check out our short courses on UX design . You’ll gain the skills needed to craft case studies that resonate with recruiters and hiring managers. Our part-time and full-time UX bootcamps also dive deep into case studies and give you real-world projects to build a killer portfolio. 

Tips for Making Your UX Portfolio Stand Out

To create a UX portfolio that stands out, it’s important to go beyond the basics and incorporate elements that capture the attention of recruiters and hiring managers. Consider these tips to make your portfolio more memorable:

• Focus on Quality, Not Quantity: It’s better to have a few high-quality projects than a large number of mediocre ones. Aim for 3–6 of your best projects and ensure each case study demonstrates a clear process and outcome. Too many projects can overwhelm the reader and dilute the impact of your portfolio.
• Include an Elevator Pitch: Add a brief elevator pitch on your portfolio’s homepage that quickly explains who you are and what you do. This helps grab the reader’s attention and provides a quick snapshot of your skills and expertise.
• Emphasize Visual Design and Branding: Pay attention to the visual design of your portfolio. Consistency in colors, fonts, and overall style is essential. This demonstrates your attention to detail and design sensibility. Your branding should align with your personal style and the type of work you want to pursue. A well-designed portfolio reflects positively on your skills as a designer​​.

If you’re looking to improve your visual design and branding skills, consider enrolling in our UX bootcamp or our UX design and visual design short courses. We offer comprehensive training in the most in-demand design skills — plus everything you need to help you create a visually appealing and professional portfolio.

Usability and SEO Best Practices for UX Portfolios

A successful UX design portfolio should be both user-friendly and SEO-optimized. Here’s how to ensure your portfolio meets these criteria:

• Ensure Usability: Your portfolio should be easy to navigate, with clear headings and intuitive navigation. Avoid complex or experimental navigation that might confuse users. Ensure your portfolio works well on mobile devices and loads quickly. Test your portfolio on different devices to ensure a seamless user experience.
• Optimize for SEO: Use descriptive headings, meta descriptions, and alt text for images to improve search engine visibility. Include relevant keywords throughout your content, but ensure they’re used naturally. SEO optimization can help your portfolio rank higher in search engine results, increasing its visibility to potential employers.
• Incorporate Bonus Projects: Include bonus projects or other creative work that showcases your passion and skills beyond UX design. This can help differentiate you from other candidates and demonstrate your versatility​​.

Testing and Updating Your UX Portfolio

Testing and updating your portfolio is crucial to ensure it’s effective and engaging. Here are some tips for maintaining a successful portfolio:

• Conduct User Testing: Invite friends or colleagues to navigate your portfolio and provide feedback. This helps identify areas for improvement and ensures your portfolio is user-friendly. User testing is an essential part of the design process, and your portfolio should be no exception.
• Regularly Update Your Portfolio: Keep your portfolio up to date with your latest work and experiences. Regularly review and update your case studies to reflect your growth as a designer. Consider adding new projects, skills, or certifications as you gain more experience in the field.
• Use A/B Testing: Experiment with different layouts, colors, and content to see what resonates best with your audience. This can help you optimize your portfolio for maximum impact. A/B testing allows you to make data-driven decisions when updating your portfolio​​.

Creating a standout UX design portfolio requires a combination of storytelling, quality case studies, visual design, and usability. By focusing on these elements and following best practices, you’ll build a portfolio that captures the attention of recruiters and hiring managers. Regular testing and updates are essential to keep your portfolio fresh and relevant.

If you’re interested in further developing your UX design skills, explore our UX bootcamps and UX short courses . We offer comprehensive training and support to help you build the skills and a portfolio that sets you apart in the industry. Whether you’re just starting your UX career or looking to take it to the next level, we have the resources and expertise to help you succeed.

Disclaimer: General Assembly referred to their Bootcamps and Short Courses as “Immersive” and “Part-time” courses respectfully and you may see that reference in posts prior to 2023.