professional presentation guidelines

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Tips for creating and delivering an effective presentation

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Powerpoint Presentation Tips and Best Practices

(Note: S uitable for users of PowerPoint 2016, 2019, 2021, and PowerPoint for Microsoft 365 . )

Understand the dos and don’ts of effective PowerPoint design that adheres to best practice guidelines.

PowerPoint Presentation Tips and Design Explained

PowerPoint is a presentation application that helps us communicate our thoughts and ideas to an audience. It’s designed to assist the presenter, not to be a replacement for the presenter. However, simply ‘slapping’ together a few slides and adding some text and a couple of images doesn’t quite cut it in 2022.

PowerPoint has evolved in leaps and bounds over the last few years. No longer are we stuck with creating long, linear slide decks full of bulleted lists and text, inflicting ‘Death by PowerPoint’ on our audience.

Modern slide design tells a story. It allows the viewer to choose their own path through the presentation. We use animation sparingly and effectively. We think about color, font, and accessibility. We choose images over text and consider our audience before we begin our design.

The latest versions of PowerPoint (365, 2016, 2019, 2021) contain many new features to help us build a truly awesome PowerPoint presentation. However, the ‘rules’ with regard to effective design remain the same as ever. By knowing and employing a few basic best practice principles, we can create an attractive, modern presentation that communicates our message effectively.

1. What is the Goal?

2. know your audience, 3. create an outline, 4. decide on visuals.

• 5. Text. Less is More

6. Use Readable Fonts

7. be mindful of color, 8. design for wide screen, 9. be consistent with style.

• 10. Animation. Less is More

11. Consider Templates

12. end with action points.

Related reads:

How to Wrap Text in PowerPoint

How to Add a Watermark in PowerPoint

How to Add a Hyperlink to a PowerPoint

Best Practice Guidelines

Best Practice Guidelines give us a framework from which to work within. Much like a blueprint, we can follow these rules to ensure we are designing our slide deck in the best way for our audience.

Before we begin, it’s important to establish the goal of the presentation, as this will affect how we design our slides. What are we hoping to achieve? Is this a Sales pitch to a potential client? Are we trying to sell a product or service? Is this an internal presentation for our team? Work out what the goal is prior to creating slides.

For example, if this is a sales pitch to a potential client, it’s important to get to the relevant points quickly. Identify early where you see problems and then offer solutions. This helps get ‘buy-in’, and the client understands how we can benefit their organization. If we present data in charts, ensure the charts are simple to read and communicate key metrics important to that client.

It’s also worth thinking about how to end the presentation. Do we want our audience to take action on something? Do we want to encourage them to follow us on social media? Or maybe we need them to go to a website and register for a newsletter. Maybe we want them to think about certain key points and provide feedback at a later time. Remember to include clear calls to action.

Establishing who we are presenting to is vital. Different audiences will require different slide designs. For example, if we are presenting to a board of CEOs and stakeholders, we need to ensure the presentation is professional, business-like, focused on key metrics, and establishes our brand. Whereas, if we are putting together a presentation for our local tennis club, we can afford to be more relaxed with the design.

Our audience determines how we design a presentation. It affects the types of images we use, which fonts and colors we use, and the messaging we work into the slides.

The environment also plays a key role. Will they be in a meeting room viewing the presentation on a projector? Will they be sitting next to you at your desk? Will they be receiving an email copy of the presentation? Will the presentation be on large screens at an event? For example, if we present in a large auditorium, we must ensure that even the people at the back can see everything. We need to consider font size, font style, contrast, and the types of images we use.

NOTE : Many times, organizations will have their own PowerPoint template to use for all company presentations. Templates ensure that every presentation is consistent, uses branded colors, and contains items like the company logo. We should always ensure that we are working within our organization’s branding guidelines when designing.

Try and establish these three key factors:

• Who will be watching?
• What’s important to them?
• What’s the environment?

An outline is similar to a storyboard. We can plan out our slides ahead of time to establish flow, presentation length, and timings.

An outline can be something as simple as drawing out slides in a notepad and jotting down the key points to cover, or we can use PowerPoint to create a ‘wireframe’. A wireframe is simply a plan of how each slide will look and what content is to be included.

Establishing what needs to be included from the start means that we are less likely to forget to include important information, and we can plan our slide deck more effectively.

Visual elements are a huge part of PowerPoint. The phrase ‘a picture speaks 1000 words’ is true, with most people remembering infographics, charts, and other images over bulleted lists of text. It’s important to think about the types of visuals to include in the presentation ahead of time. Do we want to use photos? What about charts? Are we going to use icons? What about video?

We can use multiple types of visual elements in our presentations, and we need to think about what will convey our message best. Also, think about the tone of the presentation and match any visual elements to that.

Color and font style are also very important. If company-branded colors do not restrict us, we need to think about the color palette of our presentation and ensure we use a selection of colors that complement one another.

If you struggle with color, the Canva Color Wheel is a great free tool for finding complementary colors based on a starting color.

5. Text. Less is More.

When it comes to text, less is definitely more. One mistake many presenters make is adding everything they want to say to the slide. Too much text renders the presenter redundant. PowerPoint is designed to be a presentation aid, not the entire presentation.

An audience should be focused on the presenter. Powerpoint can list some brief, key talking points, but the presenter should speak most of the information. If we have a ‘wall of words’ on a slide, it’s very difficult for the human brain to read and listen at the same time.

A good guide to stick to is ‘The Rule of 5/5/5’. No more than 5 words per line, no more than 5 lines per slide, and no more than 5 text-heavy slides in a row. Keep text to a minimum and break up text-based slides with images, charts, and other visuals.

Font selection is incredibly important, and not all fonts are created equally.

Over the years, I’ve seen many presentations ruined by crazy font choices. For business presentations, it’s best to stick to well-established, easy-to-read fonts: Arial, Tahoma, Calibri, Verdana, and Times New Roman are some of the most popular.

With that said, using the same font throughout the entire presentation can make our slide deck look a little stale and boring. Don’t be scared to use more than one font style, although try and stick to three or less. If we are going to use more than one font in the presentation, we should ensure that the fonts are from the same font family to keep things looking consistent and tied together.

For example, we might use Lato font for the majority of the text in the presentation, Lato Black for the headings, and Lato Light for text boxes and sub-headings.

Stick to fonts that are easy to read even when the font size is relatively small.

A great website for finding complimentary font pairings is Fontjoy .

Suggested reads:

How to Change PowerPoint Slides to Portrait

How to Change Slide Size in PowerPoint

How to Save PowerPoint as Video

Color can make or break a presentation. Choose the wrong colors, and at best, the presentation will look unprofessional and, at worst, will give people a headache.

We need to think about our color choices carefully. Choose high-contrast colors like white text on a dark background or dark text on a light background.

In PowerPoint 2021, we can choose between two slide sizes: Standard (4:3) and Widescreen (16:9).

Always design for widescreen! If we create a slide deck using the standard size and someone with a widescreen opens the presentation, PowerPoint needs to scale the presentation up, which can lead to problems, distortion, and misaligned objects. It’s much easier for PowerPoint to scale a presentation down.

• Click on the Design tab.
• From the Customize group, click Slide Size .
• Choose Widescreen from the menu.

It’s important that all slides in a deck look like they are part of that presentation. They should have a consistent look and feel. One of the best ways of tying slides together is to use color.

Choose a color palette of complementary colors and use them consistently throughout the presentation. Sticking to just a few colors prevents the presentation from looking like a rainbow.

In PowerPoint 2021, we have a great utility called ‘Eyedropper’, which helps us copy colors from one object to the next, ensuring that we are picking the exact same color every single time. If we have an image on our slide, we could use the eyedropper tool to pick a specific color from the image and then use that color to fill another shape or icon.

We could even use the colors in an image to help build our own color palette.

10. Animation. Less is More.

Much like text, when it comes to animation, less is more.

How many presentations have you seen where the author has been a bit too enthusiastic with their animation effects? Text boxes fly in from the top, bullet points spin in from the left, and images pulsing in different colors. It’s enough to make anyone go crazy.

Animation when used correctly can really elevate a presentation and emphasize important points. Animation can also make our presentation look slick and modern. The key point here is ‘when used correctly’. The animation should enhance and not distract.

The rule here is to try and stick to less than three different animation effects in the presentation. Subtle animation tends to work better than something more dynamic and ‘in your face’.

For example, if we have a list of bullet points and we want to speak about the first one before the next one is visible to the audience, we might add a ‘fade in’ animation to the bullets. The second bullet point will subtly fade in and won’t give anyone in the audience a seizure.

Templates give us a head start when creating a PowerPoint presentation. Instead of staring at a blank presentation, not knowing where to start, we could choose a template from PowerPoint’s template gallery and have a lot of the hard work done for us.

PowerPoint 2021 has hundreds of in-built templates available to use for free. All templates are divided into categories, and if we are looking for something specific, we can use the search bar.

• Click on the File tab.
• Click on New .
• In the templates section, type the search term into the search bar.

PowerPoint templates include pre-made slides, images, shapes, sample text, colors, fonts, and effects. Every element of the template can be customized to use your own colors and images.

If we can’t find a template that suits our needs, there are many websites that offer free and paid PowerPoint templates for download.

For free templates, check out Slides Carnival

For beautiful, high-quality paid templates, check out Envato Elements.

We always want to make sure we end our presentations on a high. Leave the audience with action points or a task to complete.

For example, we might want our audience to provide feedback or get their opinion on the topic discussed. Or maybe we need them to complete a survey. Maybe we want to get them to follow us on social media, or we want them to complete an exercise. Whatever the action points, provide all the details at the end.

Sometimes, it’s worth mentioning at the beginning of the presentation that there will be some calls to action at the end. This can prevent people from zoning out or not paying attention if they know they will be required to do something at the end.

If we want to direct the audience to a specific website, we can utilize the QR Code add-in for PowerPoint 2021 so they can scan it with their phone.

How to Make a Flowchart in PowerPoint

How to Link Excel to PowerPoint

How to Add Slide Numbers in PowerPoint

Please visit our free resources center for more high-quality PowerPoint and Microsoft Suite application guides.

Ready to dive deep into PowerPoint? Click here for basic to advanced PowerPoint courses with in-depth training modules.

Simon Sez IT has been teaching PowerPoint and other business software for over ten years. You can access 160+ IT training courses for a low monthly fee.

Deborah Ashby

Deborah Ashby is a TAP Accredited IT Trainer, specializing in the design, delivery, and facilitation of Microsoft courses both online and in the classroom.She has over 11 years of IT Training Experience and 24 years in the IT Industry. To date, she's trained over 10,000 people in the UK and overseas at companies such as HMRC, the Metropolitan Police, Parliament, SKY, Microsoft, Kew Gardens, Norton Rose Fulbright LLP.She's a qualified MOS Master for 2010, 2013, and 2016 editions of Microsoft Office and is COLF and TAP Accredited and a member of The British Learning Institute.

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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

• Get you to focus and listen
• Make you understand
• Activate your imagination
• Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

• Keep your arms uncrossed so your  body language is more open .
• Match your facial expressions with what you’re saying.
• Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
• You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
• Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
• Vary your gestures so you don’t look robotic.
• Maintain a straight posture.
• Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

• Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
• Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
• Take time to pronounce every word carefully.
• Raise your pitch when asking questions and lower it when you want to sound severe.
• Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
• Speak loudly and clearly – think about projecting your voice to the back of the room.
• Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

• You could read aloud a book that requires vocal variety, such as, a children’s book.
• Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
• Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
• Some people suggest a warm cup of tea beforehand to relax the throat.

Practice Presentation Skills

Improve your public speaking and presentation skills by practicing them in realistic environments, with automated feedback on performance. Learn More

Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

• Sit down in an upright position as it easier for your lungs to fill with air
• Breathe in through your nose and into your abdomen for four seconds
• Hold this breathe for two seconds
• Breathe out through your nose for six seconds
• Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

• 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Some general tips for  using visual aids :

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

• Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
• Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
• Ensure that you practice your body language and gesturing.
• Use VR to  practice in a realistic environment .
• Practice in front of others and get their feedback.
• Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
• Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

• Essential Public Speaking
• How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

10 PowerPoint Tips for Preparing a Professional Presentation

Use these Microsoft PowerPoint tips to avoid common mistakes, keep your audience engaged, and create a professional presentation.

Professional presentations are all about making an impact. Your slides should look the part. Once you know what makes a presentation look professional, you can customize any half-decent PowerPoint template or create your own custom slides.

Our PowerPoint tips will help you avoid common mistakes, keep your audience engaged, and create a professional presentation, in form and content.

PowerPoint Slide Design

The design can leave a first and lasting impression. Give it a professional touch to win your audience's trust and attention.

1. Carefully Compose Your Slides

Don't copy and paste slides from different sources. You don't want your presentation to look like a rag rug. What you're aiming for is a consistent look. This will help your audience focus on the essential; your speech and the key facts you're highlighting on your slides.

To that end, use a basic template or make your own . PowerPoint comes with a wide selection of professional PowerPoint presentation templates , but you can also find free ones online.

PowerPoint Tip: When you open PowerPoint, note the search field at the top. One of the suggested searches is "presentations". Click it to see all of PowerPoint's default presentation templates. Choose a category on the right to narrow down your search.

Pick an easy to read font face . It's hard to get this right, but these professional-looking Google fonts are a safe bet. Unless you're a designer, stick to a single font face and limit yourself to playing with safe colors and font sizes.

If you're unsure about fonts, refer to "The 10 Commandments of Typography" shown below for orientation.

Carefully select font sizes for headers and text. While you don't want to create a wall of text and lose your audience's attention, you do want them to be able to read what you've highlighted. So make your fonts large enough.

PowerPoint Tip: PowerPoint offers several different slide layouts. When you add a new slide, choose the right layout under Home > New Slide . To switch the layout of an existing slide, use Home > Layout . By using the default layouts, you can make coherent design changes across your presentation anytime you want.

Leave room for highlights, such as images or take home messages. Some elements should stand out. So try not to bury them in background noise but give them the space they need. This could be a single quote or a single image per page with nothing but a simple header and a plain background.

Decorate scarcely but well. If you have good content, you won't need decoration. Your template will be decoratively enough.

Note: Restrict the room your design takes up, and don't ever let the design restrict your message.

2. Use Consistency

Consistently use font face and sizes on all slides. This one goes back to using a template. If you chose a professional presentation template, the designer would have taken care of this aspect. Stick to it!

Match colors. This is where so many presentations fail. You might have chosen a funky template and stuck to the designer's color profile, then you ruin it all with ugly Excel charts .

Take the time to match your visuals to your presentation design.

Text and Background Colors

A poor choice of colors can ruin your presentation.

3. Use Contrast

Black text on a white background will always be the best, but also the most boring choice . You're allowed to use colors! But use them responsibly.

Keep it easy on the eyes and always keep good contrast in mind. If you're color-challenged, use one of the many online tools to select a good looking color palette. Or just use a template and stick to its default colors.

PowerPoint Tip: Use PowerPoint's Design menu to quickly change the font and color palette of your entire presentation using preset design layouts.

4. Apply Brilliance

Carefully use color to highlight your message! Colors are your friends. They can make numbers stand out or your Take Home Message pop.

Don't weaken the color effect by using too many colors in too many instances . The special effect only works if used scarcely. Try to limit pop colors to one per slide.

Make a brilliant choice: match colors for design and good contrast to highlight your message . Use a professional color palette, to find which color will work best with your theme. Use The 10 Commandments of Color Theory shown below to learn more about colors:

Text on PowerPoint Slides

K eep I t S traight and S imple. That means...

• Keywords only on your slides.
• Absolutely no full sentences!
• And never read your slides , talk freely.

Remember that your slides are only there to support, not to replace your talk! You want to tell a story, visualize your data, and demonstrate key points. If you read your slides, you risk losing your audience's respect and attention.

PowerPoint Tip: Afraid you'll lose your train of thoughts? Add notes to your slides. Go to View and under Show click Notes to make them show up under your slides while editing. When starting your presentation, use PowerPoint's presentation mode (go to Slide Show and under Monitors , check Use Presenter View ), so you can glance at your notes when needed.

6. Take Home Message

Always summarize your key point in a Take Home Message. Ask yourself, if your audience learned or remembered one single thing from your presentation, what would you like it to be? That's your Take Home Message.

The Take Home Message is your key message, a summary of your data or story. If you're giving an hour-long presentation, you might have several Take Home Messages. That's OK. Just make sure that what you think is key, really matters to your audience.

Make your Take Home Message memorable. It's your responsibility that your audience takes home something valuable. Help them "get it" by making your Take Home Message stand out, either visually or through how you frame it verbally.

Presentation Visuals

Images are key elements of every presentation. Your audience has ears and eyes, they want to see what you're talking about, and a good visual cue will help them understand your message much better.

7. Add Images

Have more images in your slides than text. Visuals are your friends. They can illustrate your points and support your message.

But do not use images to decorate! That's a poor use of visuals because it's just a distraction.

Images can reinforce or complement your message. So use images to visualize or explain your story.

Use a sufficient image resolution. Your visuals might look good on your desktop, but once blown up by a projector, low-resolution images will make your presentation look anything but professional. So choose a resolution that matches the projector's resolution. If in doubt, don't go below a resolution of 1024 x 768 pixels (XGA) and aim for 1920 x 1080 pixels (FullHD).

Always maintain your image's aspect ratio. Nothing looks more awkward than a distorted image. Whatever you do, don't stretch images. If you have to resize them, do so with the aspect ratio intact, even if that means dropping slightly above or below your target resolution.

PowerPoint Tip: Need a visual, but don't have one at hand? PowerPoint is connected to Bing's library of online images you can use for your presentations. Go to Insert and under Images select Online Images . You can browse by category or search the library. Be sure to set a checkmark for Creative Commons only , so you don't accidentally violate copyrights.

Note: Yes, a picture is worth a thousand words. In other words, if you don't have time for a thousand words, use a picture!

PowerPoint Animations and Media

In animations, there is a fine line between a comic and a professional impression. But animations can be powerful tools to visualize and explain complicated matters. A good animation can not only improve understanding, it can also make the message stick with your audience.

8. Don't Be Silly

Sparingly use animations and media. You should only use them in one of two cases:

• To draw attention, for example, to your Take Home Message.
• To clarify a model or emphasize an effect.

Embed the media in your presentation and make sure it works in presentation mode. Testing your presentation at home will save you time and avoid embarrassment.

Target Your Presentation Content

Your target, i.e. your audience, defines the content of your presentation. For example, you cannot teach school kids about the complicated matters of the economy, but you may be able to explain to them what the economy is in the first place and why it is important.

9. Keep Your Audience in Mind

When you compile your PowerPoint presentation, ask yourself these questions:

• What does my audience know?
• What do I need to tell them?
• What do they expect?
• What will be interesting to them?
• What can I teach them?
• What will keep them focused?

Answer these questions and boil your slides down to the very essentials. In your talk, describe the essentials colorfully and use your weapons, i.e. text, images, and animations wisely (see above).

Note: If you fail to hit the target, it won't matter how ingenious your design is or how brilliantly you picked colors and keywords. Nothing matters more than your audience's attention.

10. Practice Your Presentation Like a Professional

A well-practiced and enthusiastic talk will help you convince your audience and keep their attention. Here are some key points that define a good talk:

• Know your slides inside out.
• Speak freely.
• Speak with confidence, loud and clear.
• Speak at a steady pace, better too slow than too fast.
• Keep eye contact with your audience.

Bonus: Implement the 10/20/30 Rule

The 10/20/30 rule is a concept brought forward by Guy Kawasaki:

It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.

A similar concept is PechaKucha , a storytelling format limited to 20 slides and 20 seconds per slide, i.e. less than seven minutes to conclude the presentation.

Now there's a challenge! Telling your story succinctly, might help you get through to some of the busiest and most distracted people on the planet.

One Final PowerPoint Presentation Tip

I've shown you how to think through your entire presentation, from choosing a design to speaking to your audience. Here's a mind trick: never try to interpret the looks on your listeners' faces. Chances are, you're wrong. Just assume they're focused and taking notes.

You've done your best to create a professional PowerPoint presentation that will help your audience focus on the content and learn new things. The looks on their faces aren't doubt or confusion. It's focus! Well, d'oh! Obviously, you're the expert, and they're the learners. If you can get into this mindset, you can relax and perform at your best.

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PowerPoint Tips  - Simple Rules for Better PowerPoint Presentations

Powerpoint tips  -, simple rules for better powerpoint presentations, powerpoint tips simple rules for better powerpoint presentations.

PowerPoint Tips: Simple Rules for Better PowerPoint Presentations

Lesson 17: simple rules for better powerpoint presentations.

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Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips to make your next presentation more engaging.

Don't read your presentation straight from the slides

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud.

Follow the 5/5/5 rule

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule : no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

Don't forget your audience

Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don’t know what you’re doing. Know your audience, and tailor your presentation to their tastes and expectations.

Choose readable colors and fonts

Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can vary depending on your presentation setting. Presenting in a large room? Make your text larger than usual so people in the back can read it. Presenting with the lights on? Dark text on a light background is your best bet for visibility.

Don't overload your presentation with animations

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your presentation, ask yourself: Would this moment in the presentation be equally strong without an added effect? Does it unnecessarily delay information? If the answer to either question is yes—or even maybe—leave out the effect.

Use animations sparingly to enhance your presentation

Don’t take the last tip to mean you should avoid animations and other effects entirely. When used sparingly, subtle effects and animations can add to your presentation. For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

Keep these tips in mind the next time you create a presentation—your audience will thank you. For more detailed information on creating a PowerPoint presentation, visit our Office tutorials .

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11 Guidelines for Planning & Designing Your Best Presentation

October 23, 2019 / Blog

We’ve all seen our fair share of dull PowerPoint presentations.

You know the ones—those wonderful preloaded templates. The walls of text. The “page turn” transitions…

Suffice it to say, presentations — and their visual aids — have come a long way since the early days of PowerPoint. 

At SlideGenius, we’ve spent the last eight years mastering all the tricks and skills needed to deliver a truly excellent presentation that stands out from the crowd, which is why we wrote this post on 11 tricks you can harness to create a winning presentation:

1) Start with a Strong Hook

They say the first 10 minutes of any presentation are the most crucial.

That time frame is when your audience is most receptive to what you have to say. Fail to catch their interest from the start and you may as well pack it up for the day.

You need to start strong with a compelling hook that makes your audience want to know more.

Propose a thought-provoking question or tap into the essential interests of your audience. The goal is to set the stage for your presentation. Everything you present should be grounded in what you establish at the start, to deliver a satisfying payoff for your audience.

For maximum effect, be sure to do the same with your presentation deck. Here’s how Spotify hooks it’s audience with colorful animation:

This presentation grabs your attention right off the bat with its beautiful, fresh imagery and animation sequences . You can’t help but be excited, can you?

2) Use Storytelling to Help Information Retention

The typical business presentation can be boring, bland, and emotionless, the culprit typically being the presenter focusing too much on hard facts without any sense of narrative. 

Information will always have its place in presentations, but the human element of your presentation should not be overlooked.

Numerous studies have shown that humans remember information more easily when it’s structured like a story. (In fact, memory champions regularly integrate a storyline structure to help recall long strings of information.)

Having a basic narrative structure  helps establish a flow that audiences can follow and anticipate. Just ask Dr. Zak, who carefully explains how the human brain responds to effective storytelling in this video:

As you plan your slides, create a sense of progression and development. Begin with an introduction that establishes and contextualizes who you are and what you offer.

Naturally, the middle of the presentation should build on your foundation, providing proof you can deliver on your claims.

Your conclusion should tie everything together and deliver a feeling of fulfillment and excitement.

3) Use Visuals to Grab (and Keep) Your Audience’s Attention

Just like there have been countless number of studies on how storytelling can help increase memory, an equal number of studies have proven how humans are visual creatures.

We don’t just crave imagery, we need it.

So why don’t more high-stakes presentations take visuals more seriously? 

Your presentations should make use of high-quality images, diagrams, and chart designs while integrating them with attention-grabbing animations .

The trick is not to overdo it (too many animations can actually be overwhelming), to make them consistent, and to select images that your audience will be able to relate to (more on that later).

Here’s example from our friends over at Red Bull:

Pretty cool, huh?

See how cohesive the narrative and design elements are? It really ties in Red Bull’s identity and keeps the presentation consistent and visually stimulating.

4) Don’t Show. TELL.

The most common mistake presenters are guilty of is an over reliance on text. This creates two glaring problems:

• Blocks of text are not appealing to look at.
• Too much text can cause you to use the slides as a script. When faced with such unfiltered information, audiences are sure to tune out quickly. 

As stated previously, you need to tell your story using visuals — and the best way to allow that is to minimize text on each slide to create more real estate for imagery and animation to flourish.

It will take some time and practice to get used to, but you can rely on images to deliver the same message a line of text normally would.

(After all, “a picture is worth a thousand words”, as they say.)

Here’s an example of how we helped Duolingo visualize information that would have otherwise been dull:

It’s important to keep in mind that with less text to read from, it will rest on your presentation skills to emphasize the essential information on screen.

5) Understand Your Audience for Maximum Effect

Marketing 101… know your audience .

Always be mindful of who exactly you are presenting to because people only care about what you can do for them.

If you’re trying to garner a company-wide buy-in for a new Design Operations initiative, the presentation you’d use to present your argument to C-level executives should be much different than the one you’d use to present to your company’s creative team.

Both teams will benefit from the new initiative. However, each team has different goals to achieve. Hence, the information in each presentation should speak to each audience’s respective goals.

And yet time and again, we see companies using the same sales presentation across different buyer personas, or recycling presentations meant for a specific department across the entire organization.

A more tangible example comes from brand communication coach Carmine Gallo’s book, The Presentation Secrets of Steve Jobs , where he helped a CEO prepare a sales presentation for an audience of tech-savvy analysts.

Gallo suggested the CEO simply state the relevance of his company’s technological services to the audience instead of his originally lengthy and technical explanation.

The CEO asked his audience to hold their cellphones out. Then, he elaborated on how his company made those devices more efficient for its users.

Let’s think about this for a moment. His audience was mostly tech-savvy people. Although most of the audience could have kept up with the CEO’s original tech-heavy introduction, they still needed to know why the CEO’s topic matters to them.

With this approach, the CEO was able to keep his presentation simple and relevant with an engaging delivery about what his company can offer his audience.

6) Encourage Audience Participation for Increased Engagement

Audience participation is important because it deepens your relationship with your audience, while exhibiting your openness and transparency as a presenter.

The point is to treat your audience as an integral part of your presentation (instead of simply spectators) because based on the form of interaction, it can help your audience make important connections around what you’re presenting.

Here are some things you can do to encourage audience interaction:

• Ask them questions
• Give them something physical to do
• Give them something to react to
• Invite a volunteer
• Use a real object as a prop
• Use body movement

Speaking coach, Alex Lyon, goes into each tip in more detail in this video:

But remember to always be on your toes. Keeping the door open for feedback invites a slew of personalities. Some will authentically want to know more, while others will nitpick every single detail down to its bones.

7) Always Push Your Branding

As the presenter, you have full control over the information featured in the presentation.

Consider the mindset of your audience.

Do they have the time or interest to sift through dense sheets of financial information? Too much information in a presentation is a  mistake  many still fall for.

Take matters into your own hands. Carefully handpick the most essential pieces of information and showcase them in interesting ways. This can be done using infographics, charts, or sometimes simply just raw numbers . It’s important that your audience understands what you’re telling them quickly and clearly. Over complicating things by putting in too much information only risks confusing your audience.

Color, imagery, and language are big pieces of your branding. 

Every slide is an opportunity to educate your audience on exactly who you are. 

It’s all about consistency. 

The goal is for your audience to accurately recall the main aspects of your brand. Whether it’s your distinct color scheme, unique design elements, or fresh tone of voice, keep reminding your audience who you are and what makes you different from the rest.  

Here’s a pitch deck we created for NBC Universal that shows consistent branding in action:

8) Keep Data Simple

As the presenter, you have full control over the information featured in the presentation. 

Consider the mindset of your audience. Do they have the time or interest enough to sift through dense sheets of financial information? 

No, they don’t. 

There is such a thing as too much data in a presentation , and it’s a mistake many still make:

Over-complicating things by putting in too much information only risks confusing and alienating your audience, especially when data is important to their job roles.

The trick is to carefully handpick the most essential pieces of information and showcase them in interesting ways. It’s important that your audience is able to understand what you’re telling them quickly and clearly. 

This can be done using infographics, charts, or sometimes simply just the numbers. 

Here’s a revamped, simplified, easier-to-consume version of the above slide:

9) Bring the Energy

Enthusiasm will go a long way, and your audience will gravitate to you for it. 

No one likes having to sit through a presentation by someone who looks like they don’t want to be there. By keeping your energy up, you naturally project a feeling of confidence.  

Eye contact is a simple detail that’s worth remembering because it easily and directly connects you with your audience.

Remember to focus on who you are speaking to, whether it’s a face-to-face meeting with a potential partner or in front of a conference audience.

10) Include a Call to Action to Encourage the Next Step

In the narrative of your presentation, the final slide does not mean the end of the story.

When it’s all said and done, all your cards laid out on the table, you must guide your audience to make the next move. Whether you’re looking to make another sale or pen a new partnership, audiences need to be told explicitly what their next step should be. As the presenter, you can direct your audience where you want them to go.

While it ultimately rests on their shoulders to make decisions, you did your part to enforce your goals for the presentation.

11) Practice…a Lot

While it ultimately rests on their shoulders to make decisions, you need to do your part to enforce your goals for the presentation. After all, “practice makes perfect.”  

Before you even step into the boardroom, you should know your presentation by heart. Rehearsals allow you to iron out any kinks that may affect the quality of your presentation.  

Practicing is a great way to ease the nerves before the big pitch. The constant repetition will prepare you for the mindset you have to be in to deliver a winning presentation. A practiced speech exudes a sense of confidence and expertise that audience will instantly take notice of. It shows that you are a professional who takes their work seriously, making you come off as the ideal business partner.

Ready to take your presentation to the next level? Schedule a free presentation consultation now. Contact us today!

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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• Presentation Science

The Complete Guide To Creating A Captivating Professional Presentation

• By: Leslie Belknap

. Do you have a presentation in the near future, but don’t know how to start preparing for it?

You’re in luck!   Included below are 10 steps to help you create a truly captivating presentation, and avoid creating a conference room killer  – the infamous, dreaded  Death By PowerPoint presentation.

If you work through each of the 10 steps below, as well as watch the included videos, and review the embedded resources, you will have all of the information you could ever need to create a stunning, professional presentation, instead of a boring conference room killer presentation.

The key to success is starting early so you have ample time to complete each of the 10 steps thoughtfully. So go ahead and begin immediately; don’t delay. These tips will help you start, and finish your presentation like a presentation professional .

If you have questions about any of these tips, contact us .  We’re here to help you create amazing presentations!

10 Steps To A Captivating Presentation

1. describe your presentation in one sentence.

Simplify your presentation topic to a one-sentence summary before you begin writing or designing your presentation.  If you cannot explain your presentation in one sentence, you are not ready to create your presentation.

The one-sentence description serves as a compass during the content development process, making it easy to explore supporting ideas without getting lost in the sea of possibilities.  

If you think your idea is too big for a one-sentence summary , consider that  Daniel Pink , the chief speechwriter for Vice President Al Gore from 1995 to 1997, and author of three  New York Times  bestsellers, suggests writing a one-sentence summary for the purpose of your life. If it is possible to define your life in one sentence, it is undoubtedly possible to encapsulate any presentation in one sentence.

Pink derived inspiration for his advice from a story about Clare Boothe Luce,  the  first American woman  to represent her country to a major world power.  In 1962 Luce said to John F. Kennedy,  a great man is one sentence.  Luce advised Kennedy to write a one-sentence summary.  She was telling him to concentrate, to know the great themes and demands of his time and focus on them , according to the  Wall Street Journal  article,   To-Do List: A Sentence, Not 10 Paragraphs .

Summary: Write one sentence that describes your presentation topic. Think of the one sentence as your elevator pitch for your presentation. If you were riding the elevator to go up only one floor, how would you explain your presentation to someone in that short amount of time? This is your one sentence statement, and the heart of your presentation.

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2. Identify the 3 main takeaways of your presentation.

Once you have clearly defined your presentation topic with a one-sentence statement, your next step is to identify the three main ideas of your presentation. These three ideas will be the pillars of your presentation.

To identify the three pillars, ask yourself, “If the audience will only remember three things about my talk, what do I want those three takeaways to be?” Ask yourself this question because most likely audience members will indeed only remember three ideas from your entire presentation.  You will build the rest of your presentation around these three pillars, which ultimately support your core message as defined in your one sentence summary.

Every element of your presentation should, in one way or another, connect to one of your main three ideas. If you are considering including an element that cannot be directly linked to one of your three pillars, ask yourself, “Is this really necessary?” If you decide that you absolutely must include something that seems to not connect to one of your three main ideas, consider reframing the seemingly unrelated point so it can connect to one of your three main ideas, or consider changing your selected three pillars.

Summary: For inspiration, think of the Latin phrase Omne trium perfectum,  which means  everything that comes in threes is perfect, or, every set of three is complete . No matter the topic or length of your presentation, the “rule of three” should be used to structure your presentation content. By only providing three main takeaways, your presentation will be easier for your audience to remember, and your main points will be easier for you to recall when you’re presenting.

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3. Get Real.

After you have sculpted your one sentence summary and three pillars, start developing your content to support your three main ideas. Your supporting content is your opportunity to talk about your research, data, and case studies.

According to a Buffer article ,  one study published in Communication Research  found that a whole week after reading, passages with statistics were  more persuasive  than passages  driven by story . As you will read later, this claim is disputed, and many people think stories are more persuasive than data. Don’t worry about which is more important though because you will need both. Thus, if you have some data to prove your points, select your strongest stats, and use them to add weight to your ideas. Just don’t overdo the data. Get to the point, and keep moving so you don’t lose your audience by wading through unnecessary details.

As you construct your first draft of your supporting content, continually ask yourself, “So what?” Many audience members will listen to a presentation, process the information, consider the points, and then think, “What’s in it for me?” or  “Why does this matter?” Basically, they are thinking, “So what? Why should I care?”

You need to drive home the value of your material throughout your entire presentation . If you would be unable to respond to an audience member who asked, “Why should I care?” in response to a particular piece of your content, delete that point.  Every point should be relevant to your message, and your audience. If you do not answer these questions, some audience members will probably think your presentation was a waste of their time.

When considering your answer, think about what keeps your audience up at night. What are their problems, concerns, and challenges? Can your insights and ideas solve a problem for them?

As you continue to develop the supporting elements of your presentation, keep a “devil’s advocate” mindset . Once you have ensured all of your points will be meaningful to your audience, review your content from perspective of an audience member with an opposing viewpoint.

For example, it might seem like no one could argue with a presentation that proposed the idea of giving away food to prevent hunger. However, don’t forget the saying, “Give a man a fish, feed him for a day. Teach a man, feed him forever.” Sharing food is a noble mission however there will still be someone who disagrees with your solution to the problem. Develop your content to sway audience members with opposing viewpoints.

Summary: Support your presentation with facts that will resonate with your audience, including any disagreeing attendees. In addition, clearly answer “So what?” for the audience. No presentation is exempt from this requirement. Get real, and cut the fluff.

How To Create A Presentation Your Audience Will Love

The Complete Guide to Knowing Your Audience

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3 Tips for Writing Compelling Presentation Content

4. Find Your Story.

At this point you have defined your presentation with one sentence, identified the three pillars of your topic, and crafted your supporting content to satisfy challenging perspectives.  

Take a good look at all of these elements and then step away from working on your presentation. This is the time to do a little soul searching.  Go for a walk, write in your journal, or engage in other activities that will open your mind to inspiration.

Search your memories until you remember a story that easily relates to your presentation topic. No presentation is complete without at least one story so don’t skip this step.

Storytelling is an important part of all presentations because many credible sources claim stories are easier to recall  than stats or facts. Descriptive tales can activate up to 7 areas of the human brain, while non-narrative information typically activates only two areas of the brain.

With so many areas of the mind engaged, listeners  experience  the story instead of process  it. In addition, a carefully crafted story will likely inspire emotional reactions from audience members.  Emotions, not logic, inspire most actions .

So, not only will audience members remember a story more easily than facts, a story is also more likely to inspire action. Since all presentations need a  call to action , the more you can inspire your audience to take action, the more successful you will be as a presenter.

Learn more about the power of stories for presentations by reviewing the infographic below.

Summary: Tell at least one story during your presentation. Don’t settle for just any story, though. Take the time to select a relevant story that will spark an emotional response within audience members. To inspire action, speak to the heart as well as the mind.

3 Storytelling Tips from Acclaimed Writer Burt Helm

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Watch These Videos To Improve Your Storytelling During Presentations

5. Identify a clear call-to-action.

Now that you have developed content that guides your audience to a new perspective, decide what you want the audience to do next.  

Do you want your audience to use their knowledge to grow their business? If so, quickly reiterate the process to take that action, and then send them on their way with an easy-to-remember homework assignment. Provide your contact information so they can let you know how the process went for them.

Do you want people to follow you on social media? If yes, then at the end of your presentation, ask audience members to pull out their mobile devices and follow you right then and there.  Provide an incentive to encourage engagement.

If you want your audience to purchase your product, how can you simplify that process for them? Perhaps you can sell your goods in the lobby after your talk. If that is the case, your call-to-action should be an exciting request to join you in the lobby to check out your product firsthand.  

No matter your topic, your presentation should be structured so that audience members are not left hanging, wondering what to do with their newly acquired insights.

If you choose to include a Q&A session in your presentation, do not end with the Q&A. You always want to end with a quick summary of your most important points followed by your call-to-action. To insert a Q&A before your conclusion, say something like, Before I wrap-up by telling you how to utilize these insights, I would like to open the floor to questions for two-minutes. Does anyone have any questions?

To persuade your audience to complete your call-to-action, try some of these persuasion techniques :

Summary: Use the last sentences of your presentation to deliver a clear call-to-action. Tell your audience what they should do after your presentation. In addition, offer an incentive, and create a sense of urgency.

The Best Way To End A Professional Presentation

The Ace Up Your Sleeve: 6 Proven Methods of Persuasion

The Science of Influence – And What It Means For Your Presentations

6. Outline your slides as a storyboard.

At this point, you have done most of the heavy lifting in regards to content development. Your content might be a collection of notes and ideas, or perhaps it looks like a college essay. Either way, now is the time to organize your content in a storyboard. A storyboard is an outline that lists the words and numbers you will include on each slide, as well as notes about the design for the slide. You don’t need to start designing yet, however this is a great time to start thinking about your presentation design since that will be the next step once your storyboard is finalized.

To begin the first draft of your outline, list your three main ideas, your stories, and your call-to-action. By first jotting down these elements, you ensure that these critical components will be the focus of your presentation. Leave room in your outline to fill in the supporting ideas later.  

Also, have your one sentence summary nearby and reference it regularly throughout the storyboard process. Even if you don’t state your one sentence verbatim during your talk, your audience should be able to easily grasp the central idea of your presentation.  If it is appropriate to feature your one sentence summary on a slide as-is, go for it!

With these items roughly in place, focus on the content for the first few slides of your presentation. These slides are significant because you need to have a strong start to your presentation. Easing an audience into a presentation, and slowly building towards a conclusion is a recipe for mediocrity. Instead, hook your audience’s attention immediately, or risk losing them forever.

To engage your audience at the beginning of your talk, consider asking a question – either a rhetorical question, or a genuine question that includes a request for a show of hands. If you have mastered the art of humor, get your audience smiling by telling a funny story at the beginning of your presentation.

In addition, you can wake up the audience during the beginning of your presentation by revealing a shocking fact. For example, you could say, “10 years from now your job will not exist.” If you’re speaking to a group of ambitious professionals, this information will surely spark their interest.

Now that you have some ideas for the beginning of your presentation, pick a solution that seems like the best fit for your speaking style, your topic, and your audience. If you’re not sure how to start your presentation, you might need to continue researching your audience. The more you know about your audience, the easier it will be to edit and refine your slide outline.

After you develop the first few slides, continue to move through your outline by filling in the supporting ideas for your three main points . Remember that your outline should inspire the audience to take a specific action at the end of your talk. Craft your slide outline so that it builds towards your call-to-action.

In addition, when you arrange your content, try to include only one idea per slide.   Keep your ideas succinct since you will need to enhance your message with a visual on each slide. This might seem excessive if you typically use bullet points or numbered lists to cram a lot of information on one slide. You might save some time on your presentation development by using bullet points, but your audience will likely be bored to tears during your presentation, and you will not be as successful with your presentation as you could be.  

In 2014, the  International Journal of Business Communication  published the results from  The Use of Visualization in the Communication of Business Strategies , an experiment conducted to gather empirical evidence regarding whether the use of visualization is better than text in the communication of a business strategy.  

The results of that study confirmed that lists of text and bullet points should be avoided for presentations . Specifically, the study concluded : Subjects who were exposed to a graphic representation of the strategy paid significantly more attention to, agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list version.

In summary, bullet point lists kill presentations because your audience will struggle to pay attention to your lists, agree with your lists, and recall your lists.  Those three reasons should be enough to convince you to never use bullet points again.

Once the first draft of your outline is complete, step away from your storyboard. When you are refreshed, return to your content outline and look for holes in your logic, as well as unnecessary information, or lulls in the energy of your talk.

Edit, edit, and edit again . Don’t be afraid to alter some of the foundational elements of your talk, as long as you ensure all of the critical pieces are included after your edits are complete. Also, check to make sure all of the required content pieces still fit together appropriately after your revisions to the storyboard. For example, if you decide to change one of you three pillars because it no longer resonates with you, make sure your revised pillar still fits with your one sentence summary, as well as the other two pillars and your call-to-action.

Summary: When you organize your content in a storyboard format, stay focused on your one sentence summary, your three main points, and your call-to-action. Only include supporting content that relates to these critical components. Also, craft an exciting introduction, and remember to include only one idea per slide.

Why Bullet Points Kill Presentations (and what to do instead)

The Complete Guide to Editing Presentation Content

7. Create a mood board to guide your design.

Since your content is now rock solid, you can start planning your presentation design . To ensure your design is consistent and intentional, don’t launch into designing slides without first creating a mood board.

What is a mood board? A mood board is a curated collection of influences that form a map for you to follow during the design process.  

Mood boards typically include a color scheme, your few selected fonts, photography style samples, icons, and a few design samples that match your ideal look and feel.

When developing your color scheme, take your time. Colors can dramatically influence the emotions and behaviors of viewers, so don’t rush and select colors impulsively.  Since reactions to colors vary across cultures, genders, and ages, do your homework to know what colors are the most appropriate for your presentation, and your specific audience.

For presentations, fonts are just as important as color scheme, images, and layout.   Limit yourself to using one or two fonts throughout the presentation. Too many different fonts might distract the audience, and effective fonts are something that should live in the background of your presentation. The audience shouldn’t necessarily notice them in any particular way; they should simply work with the content presented. Choose fonts that flow with the theme, narrative and content of your presentation.

Tools to Help Create Mood boards:

1.  Adobe Suite   (In-Design, Illustrator, Photoshop) Adobe Suite can be time intensive to learn, but allows you play with layouts and bring some of the proposed elements/inspiration into the design of the moodboard.

2.  Evernote – A quick and easy way to store thoughts and images through text, recordings, and images. Both mobile and desktop versions are available.

3.  Pinterest – A highly visual moodboard where you can save images from the internet to their respective “boards” or upload your own.

4.  Sampleboard – An online concept creation tool that is basically a Pinterest board on steroids. It allows users to search by color, palette, or pattern and share with ease.

5.  Adobe Color CC : To design with a unified color scheme, start by visiting Adobe Color CC; it is one of the best tools available for presentation designers when selecting color schemes. Both a web-based tool and a free app, Adobe Color CC allows you to explore and create infinite color schemes.

If you’re not sure how to devise a mood board with a look and feel that will resonate with your target audience, create a few mood boards and share them with colleagues who are similar to the demographic of your presentation audience.   Let their preferences guide your design decision.

Summary : Just like most people create a Pinterest board before remodeling a room in their house, you need to create a mood board before designing your presentation.  Carefully select fonts, colors, and inspiration pieces to build a mood board that can guide your design process.

How To Choose Fonts For Presentation Design

Design Presentations with Consistent Color Schemes

8. Design your slides.

The slide design stage is exciting because you finally get to see your presentation blossom into a beautiful masterpiece of visual communication.  

If you’re tired of working on your presentation, this is another great time to take a break and replenish your personal creative resources. If you get sloppy during the design process, you are essentially throwing away all of your hard work.

For example, if you select visuals that don’t directly support your message, your audience members will exert unnecessary mental energy trying to connect the visuals to your concept. All of the time you spent refining your content will be wasted because your audience will not be listening to you if they are too busy trying to understand your seemingly unrelated design . Visuals should simplify your message for your audience, not muddy the meaning of your presentation.

So, how can you design slides that enhance your message?  Think BIG. Big visuals and big text are ideal for presentations because they keep your audience from straining to view the elements on your slides.

The slides below are good examples of big visuals and big text.

To create slides with big visuals, aim to use visual elements that can cover the entire slide. Never place a small visual in the center of your slide, and leave the rest of your slide empty. If your visual elements are low resolution and will pixelate if stretched to fill the slide, use the rule of thirds to find an appropriate place for your visual on the slide. However, if possible, avoid low-resolution elements at all costs.  Low resolution visuals can quickly kill your credibility.

In addition, question every design element you choose to include. Look at your slides from the perspective of an audience member who is unfamiliar with your presentation topic. Will they understand your choice of visual elements? For example, if you want to use a photo on a slide about the power of storytelling , you might want to skip over stock photos that show someone reading a book in a library, and instead opt for a picture featuring a group of people laughing around a campfire. Yes, the images that feature someone reading in a library relate to storytelling , but they do not relate to the power of storytelling. However a photo of people telling stories around a campfire demonstrates the bonding that occurs as a result of storytelling.  You need to be this nit-picky when selecting visual elements. Every detail matters when it comes to slide design .

Before you declare your presentation design complete, show your slides to a few unbiased friends who are similar in demographic to your target audience. Take their feedback seriously. If your slides don’t resonate with them, you need to make changes until the feedback is positive.

Summary : To stay on track during the design process, revisit your mood board and storyboard as you create every slide. Check to make sure you are using the correct content, fonts, colors, as well as visual elements that match your intended look and feel. Every detail matters.

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9. Practice with purpose.

Congratulations! If you’ve reached the practice stage, that means you have successfully written and designed your presentation.

Since there are many ways to practice for a talk, you should experiment with the different suggestions below. Find one that works for you and stick with it, or mix and match techniques to create your own unique approach. Whatever you do, don’t try to wing it. Some speakers worry that practice will decrease their authenticity on stage, however the opposite is true. A prepared speaker can focus on the audience, walk around the stage, and enjoy the moment, instead of focusing all of their attention on developing and delivering a structured and meaningful presentation on the fly.

The more you practice, the more authentic you can be on stage.  

For example, if you notice that audience members are falling asleep, you can spontaneously add an interactive element to your talk, and then get back on course, because you know your material that well.   If you do not know your material, being present in the moment will be nearly impossible.

As you practice your talk, don’t rehearse your content verbatim.  By practicing repeatedly in a conversational style, you will naturally learn your presentation in its entirety, however you will not feel pressured to recite your talk word-for-word when you present.

If you are only practicing in front of a mirror at home, or reading your slides from the comfort of your couch, your efforts are not going to yield impressive results. Don’t hide away when you practice your presentation.  Bring your presentation into the real world by practicing in front of real people, not the audience in your mind.   Try to make your practice feel like the real thing, as much as possible. Do not be offended by any of the given to you during the practice sessions. Remember, you are rehearsing to work out any kinks in your talk, not to collect compliments.

To prepare for presenting in front of a mentor, colleagues, or friends and family members, first  record videos of some of your private practice sessions.  Remember to stand up, use your slides, and take your practice seriously.

Try to make your practice sessions feel as much like the real thing as possible. By watching recordings of your talk you can eliminate any glaring problems with your content, slide design , or delivery.

Also, take advantage of all of the benefits of your recordings by listening to some of your practice sessions when you commute to work, or walk around your neighborhood. Listening to your presentation, instead of only reading or speaking it, will give you a fresh perspective on your material.

In order to see positive results,  studies have also shown  that your brain must engage in “mindful” practice. This means avoiding doing the same thing over and over on autopilot without actively trying different techniques and slowly working through problems.

Summary : Practice, and then practice again and again. If you know your material inside and out, you will be able to improvise to respond to unexpected occurrences or to add a conversational tone to your presentation.

The Complete Guide to Practicing Before a Presentation

Why You Need to Practice Before Presenting at a Conference

Memorize Your Speech With This Memory Trick

10. Own the stage.

To be a great public speaker, you need to be present in the moment during your presentation. You should be tuned into the reactions and cues from the audience, as well as focused on your material.  

To be present in the moment, prepare for worst-case scenarios such as spilling coffee on your shirt before your presentation, or your laptop malfunctioning during your talk.  Think through a plan for your worst fears, and bring supplies to help you survive any technical or logistical emergencies. Once you have addressed your greatest fears, let them go, and focus on being happy, confident, and focused on the present moment.

Before you take the stage, practice some power poses to raise your testosterone and lower your cortisol.  

For example, stand like superman with your fists on your hips, and your chest expanded. Hold this pose for a few minutes to get the maximum effect. Power poses are proven to help you reduce stress, and increase confidence.

When you’re on stage, loosen up. Let your hands gesture naturally during your presentation. Research has shown that presenters are judged as more effective and competent when they make hand gestures compared with when they keep their hands still , according to  The 4 Ways You Can Use Body Language To Influence Success  by Christian Jarrett.

While gesturing, be especially aware of how you use your palms.  In his TEDx talk,  Body Language, the power is in the palm of your hands ,  Allan Pease uses humor, stories, case studies, and audience interaction to deliver a compelling case for the importance of using your palms wisely when speaking.  There are more connections between your brain and the palm of your hands than any other body part , according to Pease.  So clearly, the palms have evolved as an important part of human brains,  Pease concludes. In one of the case studies mentioned by Pease, palm orientation was tested; the study concluded  the palm up speaker had up to 40% more retention of the deal than the palm down speaker . Speaking with your palms up will make you more likable and persuasive. If you speak with your palms down, you will be perceived as threatening and controlling.

In addition, remember to smile.  A recent study at Penn State University found that when you smile, you don’t only appear to be more likable and courteous, but you actually appear to be more competent ,  according to the TED talk,  The Hidden Power of Smiling , by Ron Gutman.

Also, since you should never read from you slides, your body should be open to the audience, and your eyes should be scanning the audience. When you make eye contact with someone in the crowd, hold their gaze for a few seconds to let them know you see them, and want to connect with them. Don’t overdo it though. Keep eye contact as long as it feels natural, and then move on.

If your presentation is being filmed, look into the camera. A study between the University of Wolverhampton and Stirling discovered that viewers remembered a speaker better if they looked into the directly into the camera  at least 30% of the time  during a speech.

Lastly, move and pause during your presentation. Own the stage, and never stand frozen behind a podium. Adding movement to your presentation will help you keep the attention of your audience, and will also help you shake off any nerves.  

Summary: Prepare for the worst-case scenarios, and then let go of your fears. When you’re on stage, be happy, enthusiastic, and connect to the audience with your eyes and body language. Whatever you do – don’t just stand there . You’re presentation matters. This is YOUR time to shine.

What To Do With Your Hands During Presentations

The 3 Best Body Language Tips For Presentations

Fight Your Fear of Public Speaking – 4 Proven Methods

How An Improv Class Can Improve Your Public Speaking

How To Introduce Yourself Before A Presentation

Final Thoughts: 33 Presentation Tips

If, after reviewing the information above you still have questions or concerns about your presentation, don’t fret – we are here to help you!  Send us your questions on Twitter , or contact us via email or phone .

And if you want us to come teach your team how to create and deliver captivating presentations , we would be honored to schedule a training workshop for you and your staff.

The bottom line:   We are here to help you create amazing presentations!

Leslie Belknap

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17 Tips On How To Make A Professional PowerPoint & Google Slides Presentation

A PowerPoint presentation is a fantastic tool for communicating vital information. Even though people think it’s simple to put all your content together and make a presentation, arranging and preparing the template and design takes time to ensure it is impactful and professional. But do you know how to make a professional PowerPoint & Google Slides presentation?

An engaging presentation goes beyond simply exchanging information; it connects with the audience . It must transport the listener on a journey, induce emotions, and leave an unforgettable impression. Let’s dig deeper and understand how to make a PowerPoint look professional.

What Is A Professional Presentation?

A professional presentation is a well-structured and effectively delivered communication that conveys information, ideas, or proposals in a business or formal context. 

It typically adheres to specific standards and practices to effectively engage and inform the audience. As a result, such presentations can be diverse, and they may be necessary to complete job interviews , provide sales pitches to potential clients, or present project proposals to top management. 

Let’s discuss the best tips on how to make a PowerPoint look professional.

How To Make A Professional PowerPoint Presentation? 

Making a professional PowerPoint and Google Slides presentation might be a hectic task. It needs your time to create amazing professional presentations and at the same time ensure you include all the key things. We have compiled a list of the best tips for you, which you can also use as a checklist. We have bisected the tips into three categories to make it easier for you to grasp. 

The three categories for tips for professional looking PowerPoint are as follows:

• Content and Slide Tips
• Presentation Design Tips
• Delivery Tips

Content And Slide Tips On How To Make A Professional PowerPoint

Follow the steps below on how to make a PowerPoint look professional:

• Start with a title slide
• Add an agenda slide
• Logically arrange the middle slides
• Include a call-to-action slide at the end of your presentation
• Conclude with key takeaways

1. Start With A Title Slide

An eye-catching first slide serves as an introduction to your subject. To make it clear to read across the room, place the title of your presentation in huge letters in the middle of the slide. You can also include your name and title on the slide, depending on the type of presentation. 

One of the most underrated and important presentation tips – On the title slide, keep the background simple to avoid drawing attention away from you while you speak. 

2. Add An Agenda Slide

List what the audience can anticipate. Label your slide with “Presentation Agenda,” or as “ Meeting Agenda ,” or a phrase to that effect. List the key lessons you want your audience to take away from the presentation. It not only makes it easier for your audience to follow along, but it also clarifies your main objective. Let’s discuss another tip on how to make a professional PowerPoint.

3. Logically Arrange The Middle Slides

Identify the presentation’s beginning, middle, and end for more clarity. Make a list of the facts you want to provide and essential points you want your audience to take away from your presentation. Take what you’ve written and arrange the ideas in an outline so that each idea leads naturally into the next. 

For instance, if you’re making a persuasive presentation, you might begin by providing background information on the subject and then discuss potential solutions before concluding by outlining actions an audience member can take to contribute.

4. Include A Call-To-Action Slide At The End Of Your Presentation

The next tip on how to make a professional PowerPoint is to include a CTA. After you finish your presentation, inform your audience of the next steps. After reviewing the key points of your presentation, provide a list of actions your audience may take to advance the project. So that your audience has several options for what to do next, try to come up with some concrete ideas.

5. Conclude With Key Takeaways

Summarize your important points so your audience will remember them. Start the last slide with a header at the top that reads “Takeaways” or “Key Points.” Make a final list of bullet points containing the most crucial information you have covered. 

Emphasize your previous presentations’ key ideas and speak them aloud to your audience. In this manner, your presentation will leave a lasting effect on the audience, making them more likely to recall what you say.

Content forms the foundation of any presentation. But, if not designed correctly, it can lead to a boring presentation. That’s where an impactful design for a presentation comes into the picture. Now, let’s discuss design tips for professional looking powerpoints.

Design Tips On How To Make A Professional PowerPoint

Now that you know some content and slide-related tips, let’s read about the top design-related tips on how to make a PowerPoint look professional:

• Write content for your audience
• Select readable fonts
• List the important points in brief bullets
• Aim to have about 10 slides
• Make your presentation background & Theme consistent
• Use “Format Object”
• Use PowerPoint Shapes and SmartArt
• Include relevant graphics and multimedia
• Reuse your slides

1. Write Content Considering Your Audience

Your content is the king. What you write and present in your presentation can make or break it. You have to consider your audience and write content that relates to them. What’s the point of writing in a way that’s hard for your audience to comprehend?

Let’s say your target audience is freshers you hired recently, and your presentation includes multiple industry jargon that is difficult for them to understand. Senior professionals in the company can clearly understand this jargon, but your freshers might find it difficult. Hence, your content tone and style need to align with your targeted audience.

This way, you will also boost your audience’s participation and engagement. Now, let’s consider other tips on how to make a professional PowerPoint. 

2. Select Readable Fonts

Keep your fonts large and sans-serif so your audience can read them clearly. Keep your content between 28 and 40 points because small fonts might be difficult to see from a distance. Choose Proxima Nova or Arial rather than Times New Roman or another serifed font to show your content because sans-serif is more straightforward to read on a screen. 

Bold, italicize, or highlight the words you want to stand out as particularly important. Throughout the slide, change the font size. For instance, the slide’s headline should be larger than the body content.

READ MORE: Best Presentation Fonts

3. List The Important Points In Brief Bullets

Another tip on how to make a professional PowerPoint is to use bullet points. Your slides will be easier to follow if they have pointers. Paragraphs on a slide can be very intimidating, and your audience could choose to read them rather than pay attention to you. Keep your slide to a bulleted list of essential phrases or terms rather than writing out every word you plan to speak. Keep your slides to a maximum of six bullet points, each with a maximum of six words.

4. Aim To Have About Ten Slides

More than 10 concepts at once will be difficult for your audience to recall. Count your slides once you’ve organized your data to check if you have 10 or fewer slides. If you have more than 10, review the content once more to see if you can squeeze anything onto one slide. 

Decide which ideas need to be covered the most, and eliminate anything that doesn’t seem appropriate or doesn’t fit the style of your presentation. Now, Let’s discuss another tip on how to make a professional PowerPoint.

5. Make Your Presentation Background & Theme Consistent

Keeping the same straightforward theme and style for each slide can help you create professional PowerPoint presentations. You can make a background in PowerPoint or explore PowerPoint backgrounds from SlideUpLift. Use easy-to-read layouts that don’t draw attention away from the text or graphics you want to use.

Consistency in your background images and themes shows professionalism. This subconsciously attracts your audience and leaves a good impression.

6. Use “Format Object”

You must have used multiple objects in your slides, but there are chances that not all the objects are as per your requirements. You may need to alter a few things in your objects to align them properly with your overall presentation and good formatting. 

You can simply change your objects using the “Format Object: feature. Just right-click on the object you want to edit and choose the “Format Object” feature. Now, you can change the object’s size, add reflections, and even alter the text or content.

7. Use Powerpoint Shapes And SmartArt

The next tip on how to make a professional PowerPoint is using Shapes and SmartArt. Do you know PowerPoint provides multiple Shapes and SmartArts to help you create better presentations? In your slides, you can easily insert different shapes, like rectangles, circles, ovals, etc.. You can use these shapes to create various diagrams to showcase your content effectively.

Similarly, SmartArts also enhances your presentation’s visual appeal by providing you with multiple graphics options. These are pre-built in MS PowerPoint , and you can modify them as per your requirements. 

Using Shapes and SmartArts gives you more control over making professional presentations, as you can make changes to meet your requirements.

8. Include Relevant Graphics

Select charts and photos of the highest quality to highlight your content. You should use visuals only if they are essential to the argument you are attempting to make. You can use illustrations, PwerPoint images , infographics , graphs, or chart diagrams to display facts or make your point more obvious. You can also add GIFs and embed videos to your presentations.

This is a very crucial tip on how to make a professional PowerPoint. To avoid making your presentations appear cluttered, ensure all the images are the same size and resolution, and arrange them in the same spot on each slide. Charts and graphics that are challenging to interpret should have captions. Make one image on a slide stand out by giving it a different hue from the rest of the presentation.

Once you have the content, your PowerPoint presentation is all set, and it’s designed to create impact. How you create impact and engage the audience depends entirely on how you deliver presentations.

9. Reuse Your Slides

Another tip on how to make your Google Slides look professional is Reusing slides. It is a very potent way to breeze through your presentation and, in the process, make sure that the overall visual consistency of your design is improved. This will save you time when creating new slides again. It is greatly important as it offers ways through which a very polished and professional look can be maintained across your presentations.

If you are designing the slides, maybe save them as templates. This will permit you to replicate the slide framework and yet customize the content as necessary for different presentations. However, you can use your presentation software to create Master Slides that will enable you to build your own themes and ensure not just design consistency but also content consistency is adhered to across all presentations within your organization.

Delivery Tips On How To Make A Professional PowerPoint

The way you deliver your PowerPoint slides can either make or break your overall presentation. Let’s see some tips on how to make a PowerPoint look professional:

• Keep your transitions simple
• Practice your presentations out loud
• Practice in front of the crowd

1. Keep Your Transitions Simple

Adding Animations and transitions draws attention away from the material. While adding animations to your slideshow may seem creative to make it stand out, doing so might add a lot of extra time and distract the audience. Have the slides change as soon as the mouse clicks, rather than having the text fly in or the slides animate. Provide the information quickly and simply to make your presentation look stronger and more formal.

2. Practice Your Presentation Out Loud

The best tip on how to make a professional PowerPoint is to practice your presentation. Run the complete presentation to increase your confidence. After practicing your presentation a few times, you’ll feel much more at ease giving it. Practice as if you were presenting to a group of people; raise your voice to the appropriate pitch and volume.

Ensure the slides flow together by practicing clicking through them as you speak. Go back and change your slides to make any necessary corrections if you encounter issues. Consider recording your speech to see or listen to it later. You will be able to identify what needs to change as a result.

3. Practice In Front Of A Crowd

Request some early feedback to determine the success of your presentation. Take a group of friends or coworkers and walk them through the full presentation. When you’re done, ask them what they thought of the presentation and whether any points you tried to express confused them. Asking them questions you anticipate your audience will have will allow you to practice providing succinct responses.

Now that you have more than ten tips on how to make your Google Slides look professional, knowing how to present your ideas professionally is also vital.

How To Professionally Present Your Ideas?

Check out the below tips on how to make a professional PowerPoint and deliver it in an effective way:

• Choose the right time
• Incorporate Brevity
• Encourage Engagement from the audience
• Incorporate An emotional connection
• Use Visual tools
• Use Images and graphics

1. Choose The Right Time

One of the most important professional PowerPoint presentation tips is timing. Choosing the right time slot is very important when giving a presentation. If you have the option to determine your presentation timetable, it would be preferable to select a mid-morning time slot. People’s attention is better captured in the morning.

2. Incorporate Brevity

The best tip on how to make a professional PowerPoint is to incorporate brevity. Typically, audiences have a limited attention span. When given lengthy materials to read, people rapidly become bored. Be direct if you want people to pay attention and continue to listen. Avoid including unrelated material because this will just make the presentation longer.

3. Encourage Engagement From The Audience

Keeping the audience interested in what you say is a difficult task. You can engage them and get them involved in the topic by making a good first impression in the first 30 seconds. You can also keep them engaged by injecting humor as you change the slides.

4. Incorporate An Emotional Connection

A good tip on how to make a professional PowerPoint is using an emotional connection. Any professional presentation must emotionally engage the audience, much like in advertising. When communicating your message, use feelings. By doing this, you give the visual aids a human face and make your point more understandable to the audience. Encourage them to act by awakening their emotions.

5. Use Visual Tools

Most people learn best visually. Presenters must know that their audience needs visual aids to grasp their words. Make sure that you use visuals to support your claims. The audience will understand your message more clearly if they can visualize it.

6. Use Images And Graphics

Using Graphics and images is a great practice on how to make a professional PowerPoint. They support you admirably as you give your speech. Charts and other complex data points can make visualizations difficult to design. To ensure precise and easy-to-understand details, you can create simple templates. However, if you find it difficult to create to-the-point, detail-oriented graphics, and templates that create an impact, you can outsource your presentations. 

Why Should Organizations Outsource Their Presentations To Specialists?

We discussed the best tips for professional looking PowerPoints. Now, let’s consider why to outsource presentation creations. Here are some reasons on how to make your slides look professional by outsourcing presentations:

• Improving presentations for external clients
• Assisting graphics team
• Saves Manual efforts and time
• Cost saving
• Elevating design excellence
• To support your marketing team with presentations

ALSO READ: Why Consultants Choose to Outsource Presentations ?

1. Improving Presentations For External Clients

Your PowerPoint presentation acts as a virtual handshake with your clients, making it an important factor in determining how they will perceive you or your company. For this reason alone, many professionals choose to outsource their external presentations.

2. Assisting Graphic Team

Your devoted graphic team is constantly creating different types of visual content. Your in-house designers probably already have their hands complete with daily design work. When this happens, outsourcing presentation design seems appealing because it relieves your graphic team’s workload and frees them up to succeed in their primary duties. 

3. Saves Manual Efforts And Time

Save your team from stressing about how to make a professional PowerPoint. The possibility of saving time motivates professionals to choose presentation outsourcing. As anybody who has struggled with slides knows, creating an engaging PowerPoint presentation takes time. By delegating the creation of presentations to external professionals, professionals can free up their time to work on more essential duties or, better yet, to thoroughly rehearse and perfect their message.

4. Cost Saving

Consulting firms might cut costs by outsourcing presentations to specialists. Outsourcing presentations to an agency costs less than hiring an internal presentation designer . This saved money can be utilized toward other essential business objectives while reducing labor expenditures.

5. Elevating Design Excellence

True masters of their trade are presentation designers who work professionally. Their knowledge spans more than just visuals; it also includes the complex art of slide layout and the crucial components that turn a presentation from good to spectacular. 

For instance, our team at SlideUpLift is proud of its design and presentation services after working with businesses from a variety of industries throughout the world. When creating excellent PowerPoint presentations, this abundance of knowledge is priceless.

Beyond improving aesthetics, the goal is to use this knowledge to make visually striking presentations that instantly connect with your audience. Hence, save your team’s efforts learning how to make a professional PowerPoint.

6. To Support Your Marketing Team With Presentations

Presentations are in high demand, particularly among marketing consultants. They have to unite their staff, discuss their marketing strategy with the rest of the organization, and win new clients for their enterprises. PowerPoint presentations are a fantastic tool for all of this! 

An intelligent marketing presentation can improve communication inside and outside your firm; outsourcing is the best option. In today’s competitive landscape, outsourcing presentations to professionals gives firms a strategic advantage. 

Outsourcing is appealing due to its time efficiency, access to cutting-edge equipment, brand consistency, new ideas, scalability, and cost savings. By consulting with you, outsourcing presentation companies can make compelling presentations that create a lasting impression on the audience.

How To Make A Professional PowerPoint With Templates From SlideUpLift?

The ability to generate professional-looking slides is a skill that may take your message to new heights in the dynamic world of presentations. SlideUpLift.com has materials and tools to assist you in every aspect of creating presentations:

• Suppose you want to create presentations but need a starting point. In that case, you can download any template from our 40,000+ PowerPoint and Google Slides themes collection. Just download the template you like and change the content as you need.
• If you don’t want to make changes to the templates, you can ask us to customize them through our custom slides service. You can expect fast delivery within 1 Business Day.

If you need multiple presentations every week, you can try our Presentation Services .

Check out our best professional templates below and learn how to make your PowerPoint look professional:

Detailed 30-60-90 Day Plan

Learn how to make a professional PowerPoint with this template. It covers the first 90 days of work and is strategically divided into 30-day intervals. For each 30 days, managers and professionals can lay out their tasks and set realistic goals.

It serves as a compass, guiding managers to set the course for their team or department. By presenting strategic plans and objectives for the first 90 days, managers can ensure alignment with the broader organizational goals.

Executive Summary

Pre-designed slides in the template provide an organized framework for showcasing executive summary including corporate objectives, financial summaries, and project updates. This adaptable template can be utilized in various business settings, such as showcasing milestones, initiatives, trends, reports, or proposals.

Customer Journey

Learn how to make a professional PowerPoint with this template. It helps businesses in understanding the different stages and touchpoints customers encounter when interacting with their brand. Moreover, It also enables businesses to identify more areas for improvement and gain a detailed understanding of the customer journey.

You can use this for marketing, sales, customer support, and product development teams. This tool is valuable for companies across various sizes and industries who want to enhance the customer experience.

Business Review Dashboard

Learn how to make PowerPoint look professional with this template. It is highly effective for professionals who need to present and analyze corporate data. You can create professional presentations that effectively communicate complex business information, like revenue models, gross profit, customer satisfaction, and sales on a quarterly basis.

This dashboard is suitable for business professionals, managers, executives, product developers, sales professionals, and analysts. Moreover, It facilitates informed decision-making and supports tasks such as data analysis, financial reporting, and performance evaluations .

Company Timeline

This template helps track the annual progress of a company. It features a clear and visually appealing timeline that allows users to compile and visualize the evolution of a project or the business itself.

Learn how to make a presentation look professional with this template. It has a customizable annual schedule, enabling users to track their business’s development effectively. It is ideal for HR, sales, and marketing professionals.

Presentations are crucial for professionals to host meetings and influence their team members and stakeholders. This blog taught you how to make a professional PowerPoint and Google Slides presentation that attracts your audience. We discussed the best tips to consider while creating presentations and shared the best professional templates from SlideupLift .

How do you get ready for your first professional presentation?

With thorough preparation, you can confidently deliver a polished and impactful presentation. Begin by thoroughly researching your topic and understanding your audience’s needs and expectations. Organize your content logically, creating a clear structure with a compelling introduction, main points, and a strong conclusion. 

How to make a professional PowerPoint?

Some tips for professional PowerPoint presentations include:

• Focus on clear content organization
• Use a consistent and appealing design template
• Incorporate high-quality visuals
• Practice your delivery to ensure a smooth and engaging presentation
• Keep slides concise and avoid clutter to maintain audience interest and understanding.

What are the key elements of a professional-looking presentation?

A professional-looking presentation typically includes well-structured content, visually appealing slides, clear typography, cohesive design elements, and effective use of visuals.

What are some effective strategies for effectively rehearsing and delivering a professional presentation?

Effective rehearsal involves practicing your presentation multiple times, focusing on your tone and pacing, and anticipating questions from the audience.

What Are The Best Tips On How To Make A Professional PowerPoint?

These are the top 10 PowerPoint tips for preparing a professional presentation:

• Add key takeaways and include CTA at the end
• Do not have more than 10 slides
• Add a consistent presentation background
• List important points in bullets
• Include relevant graphics
• Keep simple transitions
• Practice your presentations loudly and in front of the crowd.

Table Of Content

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

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How to prepare and deliver an effective oral presentation

• Related content
• Peer review
• Lucia Hartigan , registrar 1 ,
• Fionnuala Mone , fellow in maternal fetal medicine 1 ,
• Mary Higgins , consultant obstetrician 2
• 1 National Maternity Hospital, Dublin, Ireland
• 2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
• luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

• ↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
• ↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
• ↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl